NIQ Perspective - NIQ

A young woman using a smartphone while shopping in a grocery store

NIQ Perspective: How Amazon’s Perishables Expansion Is Reshaping Grocery Shopping

superbowl image

NIQ Perspective: How the 2027 Super Bowl and Valentine’s Day Overlap Could Shape Shopper Behavior

packaging hispanic consumer

NIQ Perspective: How Hispanic Shoppers Are Managing Rising Household Care Costs

people at a bar drinking alcohol

NIQ Perspective: Beverage Alcohol Innovation Trends Driving Growth in 2026

millennial people

NIQ Perspective: How Millennials Are Driving Food & Beverage Growth

kid with candies in hallowen

NIQ Perspective: Halloween Confectionery Trends Shaping Consumer Spending

women with oranges

NIQ Perspective: Women’s Wellness Consumer Trends and Retail Growth Strategy

NIQ Perspective: How BEMT Could Transform Sunscreen Growth and Daily Use

amazon packages

NIQ Perspective: Prime Day 2026: Despite an Earlier Launch, A Success for Amazon

father and her kid

NIQ Perspective: Premium Growth in Home, Family and Baby

family

NIQ Perspective: Retailer Preferences and Store Choice Trends

ai tool in a supermarket

NIQ Perspective: How AI Is Reshaping FMCG Product Choice