Woman and boy shopping in a supermarket

Thriving amidst challenges: Uncover Malaysia’s consumer landscape

Winning strategies for FMCG success in Malaysia

A new date will be confirmed soon
8:30 am – 1:00 pm
(Registration starts at 8:30 am)
Light breakfast and lunch will be served
Aloft KL Sentral, Kuala Lumpur

About the event

In Malaysia, increasing food prices remain a significant concern for consumers, challenging FMCG companies to develop effective pricing and product strategies while innovating to meet evolving consumer needs.

Join us for an exclusive deep dive into the latest FMCG dynamics. Discover where growth opportunities lie by analyzing Market, Channel, Category, Consumer, and Price tier. This event is our gateway to strategic insights that will drive growth in 2024 and beyond.

Why attend?

  • Discover winning price and pack strategies: Learn from meta-analysis whether downsizing or pure price increases yield better results.
  • Identify unmet innovation needs: Gain strategic insights on which benefits within supercategories have the highest potential for innovation.
  • Harness the power of AI: Understand consumer perceptions of AI, explore how these perceptions vary across different markets and demographics, and identify untapped opportunities.

What you’ll gain:

  • Actionable insights: Practical strategies to enhance your pricing and product innovation approaches
  • Expert analysis: In-depth understanding of current and future FMCG trends to stay ahead of the competition
  • Networking opportunities: Connect with industry leaders and peers to share experiences and best practices

Don’t miss this opportunity to position your brand for success in Malaysia’s dynamic FMCG market. Reserve your spot today and take the first step towards driving growth in the year ahead!

3 July 2024, Wednesday
8:30 am – 1:00 pm
Aloft KL Sentral, Kuala Lumpur


8:30 am – 9:30 amRegistration & Light refreshments
9:30 am – 9:40 amOpening remarks
9:40 am – 10:15 amMalaysia Insights: The state of consumer behavior, shopper data, trade evolution
10:15 am – 10:30 amHow pricing and promotion drive volumes
10:30 am – 11:15 amBreak & Networking
11:15 am – 11:40 amPanel discussion: Driving volumes through innovation and shelf planning
11:40 am – 11:55 amAwards: Celebrating brands with the highest efficiencies
12:00 pm – 1:00 pmLunch

* Agenda is subject to change