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Win with Price & Promotion
Simplify the complex world of retail pricing by integrating your first-party data with broader market data to establish and achieve your business goals and stay competitive and stay ahead of the game.
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Managing retail pricing strategies and retail promotion in today’s fast-paced environment is challenging. You face constant pressure to remain competitive, drive sales, and predict the impact of your decisions – all while juggling complex pricing structures across various markets. That’s why you need quick and easy answers to simplify your retail pricing strategies and maximize your performance.
Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market. By integrating retail pricing data from thousands of companies with your first-party data, you’ll access unique market insights – and an impressive AI forecasting solution. From base price optimization to promotional planning and execution, our end-to-end solutions ensure complete control over your pricing ecosystem. Experience the peace of mind that comes with knowing you have the most reliable retail data and insights at your fingertips.
Enhance your pricing and promotions with NIQ’s advanced platform and expert guidance
Streamlined price control and management from start to finish
Ensure complete control over your pricing ecosystem with our integrated solutions that allow you to collaborate with suppliers to make fast, smart decisions. From base price optimization to promotional planning and execution, NIQ provides a seamless approach to managing and optimizing every phase of your pricing strategy.
Maximize your pricing with data-driven insights
Break free from uncertainty with tools to help you identify, measure, manage, and collaborate with suppliers to optimize profitable pricing decisions. Traditional pricing software is limited to first-party data, but NIQ’s unique approach delivers comprehensive insights by integrating market pricing data from thousands of retailers with your data for the Full ViewTM of your market share.
Predictive pricing made simple
Utilize our advanced technology, trusted industry expertise, and predictive analytics to foresee retail industry trends and make effective pricing decisions. Automatic data loading alongside intuitive visualizations help you define and execute competitive pricing actions based on the world’s most comprehensive performance measurement data and industry-leading prediction models.
Master promotional periods
Leverage generative AI retail insights to assess the impact and incremental value of past promotions, and to plan future ones by intelligently quantifying their impact on customers and your bottom line.
89%
of shoppers prioritize lower prices when deciding brand loyalty.
63%
of global consumers would buy an innovative product if it were made as affordable as possible.
Nearly 50%
of all promotional sales are from purchases that would have occurred without the promotion.
Education
How your pricing strategy can help you stay ahead of inflation
A tailored pricing strategy is the key to keeping your customers loyal. Explore five competitive scenarios to help you adjust prices with confidence!
Report
The ultimate guide to pricing and promotion
Read on to learn more about pricing and promotion best practices in today’s competitive marketplace
Case Study
How OMV leveraged NIQ pricing intelligence to deliver business goals
Discover how NIQ’s advanced tools empowered OMV to streamline pricing processes, growth and profitability
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NIQ’s Product Finder
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