Augmented retail: The new consumer reality - NielsenIQ

Augmented retail: The new consumer reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you. Many of us feel our lives getting busier. And according to a recent NielsenIQ global survey, nearly two-thirds (64%) of respondents confirm it. … Continue reading Augmented retail: The new consumer reality