Many Americans are looking for a bar experience without the buzz – NielsenIQ

Many Americans are looking for a bar experience without the buzz

The sober curious movement presents both a challenge and an opportunity for bars and restaurants The “sober curious” movement is turning the tables on what a typical night out looks like for many Americans—as well as what the next morning feels like. Alcohol consumption has been relatively flat over the past year, which has urged … Continue reading Many Americans are looking for a bar experience without the buzz