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Marketing Strategy
Displaying 38 results
Analysis
What four leading markets teach us about changing mobile payment app preferences
Analysis
The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion
Education
The incrementality opportunity: Finding value in shifting omnichannel sales
Education
Consumer vs. shopper: Are you targeting the correct personas?
Education
Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
Analysis
Central London groceries see huge sales decline as city workers become home workers
Analysis
Parisians swap city living for rural retreats, taking millions in consumer spend with them
Education
Three essential steps to getting your product on the shelf
Analysis
Innovating in the digital era: The evolving role of digital media on new product launches
Infographic
Infographic: 3 strategies for breaking down operational silos
Analysis