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Branding & Marketing

Displaying 33 results
Plan for peak performance: Use data to improve your marketing and promotions planning
Resources
Plan for peak performance: Use data to improve your marketing and promotions planning
28 October 2020
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Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success
Education
Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success
13 October 2020
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Three essential steps to getting your product on the shelf
Education
Three essential steps to getting your product on the shelf
08 September 2020
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Innovating in the digital era: The evolving role of digital media on new product launches
Analysis
Innovating in the digital era: The evolving role of digital media on new product launches
15 July 2020
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Unemployment is at the heart of long-term consumer change
Analysis
Unemployment is at the heart of long-term consumer change
09 July 2020
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COVID-19 forces recalibration of priorities as world embraces new habits
Analysis
COVID-19 forces recalibration of priorities as world embraces new habits
02 April 2020
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Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior
Analysis
Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior
30 March 2020
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From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak
16 March 2020
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Multicultural influences are shifting American appetites during the Super Bowl (and beyond)
Analysis
Multicultural influences are shifting American appetites during the Super Bowl (and beyond)
27 January 2020
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Bursting with new products, there’s never been a better time for breakthrough innovation
Analysis
Bursting with new products, there’s never been a better time for breakthrough innovation
05 December 2019
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Identifying unique sustainability opportunities across categories to foster trust with consumers
Analysis
Identifying unique sustainability opportunities across categories to foster trust with consumers
25 November 2019
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10 tips for winning market share in today’s shopping climate
Education, Report
10 tips for winning market share in today’s shopping climate
24 October 2019
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© 2021 Nielsen Consumer LLC. All Rights Reserved.