Key Market and Consumer Trends  The global smartphone market grew by 1% overall in 2024, reaching 826 million units. The first half of 2024 kicked off with strong momentum, showcasing a promising year-over-year increase in demand. However, this momentum waned in the latter half, particularly in Q4, resulting in a slight dip compared to the … Continue reading Navigating the 2025 Smartphone Market: Key Insights for Manufacturers, Retailers and Mobile Operators