Education
Promotional Effectiveness
Displaying 14 results
Analysis
Fading beauty: Inflation’s impact on premiumization strategy
Education
3 Useful Metrics to Optimize Your CPG Trade Promotion Spend
Education
Checkmate: Making wise price positioning and promotion moves
Education
5 steps for efficient pricing strategy and promotion management in the new normal
Multimedia
Busting Pricing Myths video series: Have shoppers’ reactions to promotions changed?
Commentary
Time to reset Asia’s pricing strategy for FMCG
Multimedia
Busting Pricing Myths video series: Has Covid driven consumers to toward price comparison?
Multimedia
Busting Pricing Myths video series: How has price elasticity changed?
Analysis
Pricing and promotion sensitivity in Canada after a year with COVID-19
Multimedia
Busting myths about price and promotions during the pandemic
Education