Clean Beauty: The new standard


Clean Beauty: The new standard

Clean beauty is one of the biggest ongoing trends in the beauty category.

Consumers are asking for chemicals to be removed from the products that they use and for the companies that they shop with to be more conscious of the environment. Manufacturers have revamped their product lines and highlighted clean attributes in their marketing. Retailers are helping consumers to identify products that meet clean standards to make their purchase decisions easier. Clean has become table stakes in beauty—it’s no longer an extra, it’s expected.

Learn more about clean beauty trends by downloading our report today.

View the sample report

Meet the expert

Anna Mayo

Client Director, NielsenIQ Beauty Vertical 

As a Client Director for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.  

Throughout her 9 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical,  serving as an industry expert and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently.  

Anna has a Master’s in Business from the University of Connecticut and resides in Connecticut with her husband and two children.  

Connect with Anna on LinkedIn

Read the full “Clean beauty: The new standard” report

Sign up for the Beauty Newsletter

Gain a competitive edge with consumer trends and CPG market research