The retail landscape for the beauty industry has seen massive shifts over years.

The digital space has grown exponentially and many in the beauty category have capitalized on this trend through tactics just as retail media and digital shelf tracking. Using NielsenIQ solutions, we can measure what is driving trends in retail and how to best suit the ever-changing needs of consumers. Diving into these trends can unlock key insights into the beauty category.

Learn more about the hottest trends in retail by downloading our report today.