Asian Americans have proven themselves to be trendsetting beauty consumers, driving growth in beauty, and spending 7% more a year than the average consumer.

Asian Americans tend to be early adopters of beauty trends and are digital savvy shoppers. Asian owned beauty brands are also finding success in the US. Consumers are becoming more knowledgeable about trends coming from countries like South Korea and Japan through social media and have shown their willingness to buy Asian owned brands.

Learn more about the importance of the Asian American beauty consumer by downloading our full report (35 slides) today.