Asian American beauty consumer 2022


Asian American beauty consumer 2022

Asian Americans have proven themselves to be trendsetting beauty consumers, driving growth in beauty, and spending 7% more a year than the average consumer.

Asian Americans tend to be early adopters of beauty trends and are digital savvy shoppers. Asian owned beauty brands are also finding success in the US. Consumers are becoming more knowledgeable about trends coming from countries like South Korea and Japan through social media and have shown their willingness to buy Asian owned brands.

Learn more about the importance of the Asian American beauty consumer by downloading our full report (35 slides) today.

View the sample report

Meet the expert

Candice Chang

Analyst, NielsenIQ Beauty Vertical 

Candice has been at NielsenIQ for just over a year. Throughout her time, she has been in the Beauty Vertical Customer Success team and has worked on several thought leadership pieces. She has a Bachelor’s of Science from the University of Pittsburgh.

Read the full “Asian American beauty consumer” report

Listen to the webinar

Read the previous year’s report

Sign up for the Beauty Newsletter

Gain a competitive edge with consumer trends and CPG market research