Role of the channel in beauty & personal care


Role of the channel in beauty & personal care

The retail landscape has gone through massive changes over the years and continues to change to adapt to consumer needs.

E-commerce has seen explosive growth, accelerated by the global pandemic. Despite that growth, brick –and-mortar stores still resonate with consumers. New partnerships are creating buzz in the industry. Each channel is unique and requires a specialized strategy for success.

Learn more about the role of channels in beauty and personal care by downloading our report today.

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Meet the expert

Anna Mayo

Client Director, NielsenIQ Beauty Vertical 

As a Client Director for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.  

Throughout her 9 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical,  serving as an industry expert and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently.  

Anna has a Master’s in Business from the University of Connecticut and resides in Connecticut with her husband and two children.  

Connect with Anna on LinkedIn

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