Asian American beauty consumer 2023


Asian American beauty consumer 2023

The Asian American beauty consumer represents a diverse and influential segment with unique preferences and needs. Asian Americans contribute to the beauty industry’s growth through their purchasing power, trendsetting influence, skincare knowledge, demand for representation, and social media presence. Their importance and impact continue to shape the industry and drive innovation.

Learn more about the importance of the Asian American beauty consumer by downloading our full report (36 slides) today.

When you purchase this report, you will also receive the prior year’s report

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Meet the expert

Candice Chang

Analyst, NielsenIQ Beauty Vertical 

Candice has been at NielsenIQ for just over a year. Throughout her time, she has been in the Beauty Vertical Customer Success team and has worked on several thought leadership pieces. She has a Bachelor’s of Science from the University of Pittsburgh.

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