Report

How the LGBTQIA+ community shops for beauty and personal care

Report

How the LGBTQIA+ community shops for beauty and personal care


How the LGBTQIA+ community shops for beauty and personal care

The LGBTQIA+ community is an umbrella community, encompassing people from a variety of backgrounds.    

Scope 

This analysis utilized NieslenIQ survey data to segment the LGBTQIA+ community members and allies

Table of contents 

US census data 

  • Identification percentages
  • COVID-19 impact

The LGBTQIA+ consumer

  • Dollar spend on beauty and personal care of LGBTQIA+ community members and allies
  • Category level dollar spend and opportunities
  • Dollar spend on beauty and personal care by sexual orientation

Industry influence

  • Ally beauty brands
  • 2023 controversy in the news
  • Spotlight on LGBTQIA+ owned brands
  • Social media influencers  

 

Report benefits  

This report provides insights into the LGBTQIA+ community beauty trends and commentary on how to best support the community. 


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