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Analysis
Multicultural consumers are set to drive beauty growth amid continued category shifts in 2021
Analysis
FMCG Growth Poised for Recovery this Ramadan
Education
Consumer vs. shopper: Are you targeting the correct personas?
Analysis
Consumers are looking for value, but it’s not a race to the bottom
Analysis
Unlocking consumption: Four consumer groups driving spend
Analysis
Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year
Education
Earn your pet product’s place in a retailer’s assortment using data
Education
Don’t get delisted: 5 ways to use data that will keep your products on the shelf
Analysis
Inside look: How NielsenIQ uses data to help CPG leaders win at e-commerce
Education
From product launch to profitable: How to operationalize your CPG company with the right data partner
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