Byzzer™ Buzz
Dive into the world of CPG with our exclusive monthly newsletter, Byzzer™ Buzz. Whether you’re a CPG enthusiast, an industry insider, or a curious mind, Byzzer™ Buzz is your ultimate source for all things emerging, innovative, and exciting.
Can’t Miss Content
5 Consumer Trends Shaping Grocery
Read on to learn about some of the biggest grocery industry trends in 2024 and what they may mean to you and your brand.
Spotting the Next CPG Unicorn
Who is the next unicorn brand emerging in the space, and how do you spot the potential early? Read on to learn.
Consumer Outlook 2024
NIQ’s Consumer Outlook 2024 summarizes this year’s top consumer trends and strategic insights to help your organization succeed.
CPG Buzz
Dive into our collection of thought-provoking insights, where we unravel the intricacies of the CPG landscape. From trend analyses to expert perspectives, our insights offer a valuable reservoir of knowledge to keep you informed and inspired. Stay ahead of the curve with NIQ insights – your go-to resource for a deeper understanding of the evolving world of CPG!
NIQ Webinars
Elevate your CPG expertise with our insightful webinars! Uncover industry trends, get answers to your burning questions, and stay ahead in the dynamic CPG world. Join us for a knowledge-packed experience – your gateway to success!
If you can’t make the live webinar, use the registration link to watch on demand.
Actioning for the Future of Your Category
April 11, 2024 – 1pm EST
Join us as we discuss: “What is the future of your category, and are you prepared for it?”
Functional Beverage Trends
March 5, 2024
Jordan Moore, NIQ’s beverage expert, discussed the biggest trends shaping the Functional Beverage market.
Emerging Trends in the Health Aisle
March 6, 2024
NIQ’s Wellness experts did a deep dive into the Vitamins and Wellness market and what trends to be on the lookout for.
Energy Beverage Growth
Learn more about factors fueling energy beverage growth.
Patches Innovation
Learn more about how patches are an emerging delivery format.
Seafood & Spectra™ Lifestyle Profiles
Learn more about salmon and seafood shoppers.
Online Shopping Dynamics in the Grocery Department
Learn more about how online shopping is affecting the market.
Category SnapViews
Discover the heartbeat of your category with NIQ’s exclusive Category SnapViews – a window into the latest trends across essential categories. Elevate your understanding, make informed decisions, and embrace the future of the CPG industry with NIQ.
Insightful Conversations with CPG Founders
NIQ’s Founders Series dives into the many aspects of launching a CPG brand. From perfecting the product to securing your first meeting with retailers, from getting on a shelf to gaining market share, each episode highlights the challenges and successes of different start-up CPG brands. Check out the insights to hear their stories and see their NIQ Pitch Slam Live Pitch at C360!
How are you planning to manage pricing in 2024?
NIQ receives hundreds of questions from emerging and growth brands looking for insights and data. These may be related to the state of the markets, their particular category, or overarching trends on everyone’s minds.
To help you get ahead of the game, we’ve put together a quick guide on the most asked question for this quarter: “How do I manage pricing?”.
Download our latest infographic for some tips.
Tell us your biggest marketplace “Need to Know”
The more the market changes, the more you Need to Know. NIQ is here to talk solutions and help you stay ahead. Tell us your biggest “Need to Know” right now, and we’ll deliver the insights, guidance, and the Full View that keeps you in the know.
Byzzer™ Updates
Better For Segment™
Better For Segment™ goes beyond the “Natural Channel”, which as defined by competitors, misses 90% of the actual Better For™ market, where Premier Fresh shoppers spend 8x more share of wallet.
NIQ codes products across all channels and provides the full view of your category, highlighting the roadmap for successful expansion and narrowing your competitive set of category disruptors and differentiated products.
Better For Segment™ solves limitations that come from the “Natural Channel” by defining and narrowing a competitive set of category disruptors and differentiated products.
Pricing and Promo Event Simulators
As a CPG manufacturer, staying ahead of the competition and optimizing your pricing and promotional strategies is key to success. We are thrilled to offer an innovative solution that will revolutionize the way CPG brands approach price increases and promotional events – Byzzer’s™ Regular Price Simulator and the Promo Event Simulator.
Regular Price Simulator
Are you contemplating a price change for your product? Byzzer’s™ new Pricing Simulator is your ultimate ally in making data-driven decisions. With this innovative tool at your fingertips, you can now access insights that would otherwise be assumed.
Promo Event Simulator
Our Promo Event Simulator offers a powerful solution for arming you with the necessary evidence to persuade CPG buyers to embrace promotional activity with your brand. With the Promo Event Simulator, you can fine-tune your promotional strategies down to the specific price points and levels of support, enabling you to optimize your promotional campaigns for maximum impact.
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