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Consumer Insights
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Thrill of the chase: 59% of global consumers enjoy the hunt for a good deal
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Nielsen: Asian Americans flex consumer influence across regions
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Nielsen CGA releases first on-premise consumer survey for U.S. market
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Nielsen: Nearly 75% of global consumers list brand origin as key purchase driver
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Nielsen announces analytic integration into VIP’s IDIG system
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Nielsen incorporates Profitero’s e-commerce measurement and analytics suite into its solution for CPG brands
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The dirt on cleaning: Men share more of the load than you think
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Nielsen named as a preferred retail measurement and analytics provider for method products
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Nielsen named as preferred measurement and analytics provider by Craft Brew Alliance
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Recession mentality continues for many; terrorism fears and immigration concerns escalate in North America and Europe
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