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BASES Innovation Measurement
Seeing the Total Marketplace Performance of innovations
An AI powered platform using exclusive innovation-specific characteristics + syndicated source data from NIQ RMS to provide a “total marketplace view” to easily enable:
》Early and continuous new innovation identification
》Evaluate how you and your competitors stack up on innovation performance
》Harmonized launches to inform pre-launch activation and proactive post-launch measurement
》Significant time savings for cross-functional and support teams
Now with Launch Performance Ranks
Discover the enhanced capabilities of BASES Innovation Measurement, enabling you to effortlessly evaluate the success of your product launch.
With just a few clicks, measure the launch’s overall health and effortlessly compare it to past launches within the same product category.
Gain valuable insights to refine your strategies and drive future success.
Collaboration platform with total marketplace context
24 / 7
Always On
Drive more growth with just a few clicks
A new CPG product enters the market every two minutes.
But you don’t need a library of spreadsheets or an army of analysts to understand the innovation market.
With BASES Innovation Measurement, you can automate the tasks of measuring, monitoring, and managing innovations in your category, and ensure your next launch drives meaningful growth.
Why Innovation Measurement?
Innovation growth boosts overall growth
Manufacturers growing innovation sales in 2022 were
1.8x
more likely to grow overall sales compared to those with stagnant or declining innovation sales
Three Distinct Application Tools
Innovation Activity
Innovation Benchmarker
Innovation Profiler
Talk to one of our experts and explore BASES Innovation Measurement today
Webinar On Demand:
“The Innovator’s Guide to Vitality“
Urban legend would have us believe that 95% of all innovations fail. But is that statistic true? And what defines “success” or “failure,” anyway?
Hello Innovators
Explore an expansive collection of thought leadership, articles, industry analysis, podcasts and more to inspire your next great idea