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Packaging Design

Packaging design delivers significant ROI when executed effectively, but 9 out of 10 redesigns fail to make a meaningful difference.

NIQ BASES is committed to helping brands develop more powerful packaging by utilizing surveys, eye-tracking, and proprietary EEG research. Through non-conscious and conscious measures, we analyze performance across the shopper’s full journey and uncover the packaging designs that will stand out in the market. 

By incorporating our state-of-the-art Neuro capabilities with gold-standard BASES forecasting, we help you predict how customers will respond to your package. Learn more about how our Packaging Design solutions analyze customers’ physiological and neurological activity to predict preferences to help you create more compelling product packaging. 

With our Packaging Design solutions, you can:

1

Design impactful packaging that resonates with consumers.

2

Track packaging performance.

3

Understand how your packaging performs across the consumer journey and test if it’s launch-ready.

4

Uncover the strengths and weaknesses of your packaging compared to the competition.

NIQ BASES Advertisement

BASES Optimized ads experience up to 20% lift in ad-driven sales.

NIQ BASES Pack & Design

Develop powerful packaging and predict the potential of the pack in market.

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™