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# Language: de

## Contact
Allow: https://nielseniq.com/global/de/about-us/contact-us/
Title: Kontakt - NIQ
Description: NielsenIQ möchte von Ihnen hören! Fragen Sie uns zu unseren Produkten, senden Sie uns Ihr Feedback, oder informieren Sie sich über Karrieremöglichkeiten hier.

## Miscellaneous
Allow: https://nielseniq.com/global/de/
Title: NIQ - Das weltweit führende Consumer Intelligence Unternehmen
Description: Wir liefern den Full View™. Das weltweit umfassendste und klarste Verständnis des Kaufverhaltens der Verbraucher, das neue Wege zum Wachstum aufzeigt.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-sinkt-auf-neues-rekordtief/
Title: Konsumklima sinkt auf neues Rekordtief - NIQ
Description: Nürnberg, 28. Juni 2022 – Nach einer kurzen Verschnaufpause im Vormonat setzt die Verbraucherstimmung in Deutschland ihre Talfahrt im Juni fort. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung müssen Einbußen hinnehmen. So prognostiziert GfK für das Konsumklima für Juli -27,4 Punkte und damit 1,2 Punkte weniger als im Juni dieses Jahres (revidiert -26,2 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für Juni 2022.
Allow: https://nielseniq.com/global/de/news-center/2024/swiss-reputation-ranking-gfk-business-reflector-2/
Title: Swiss Reputation Ranking; GfK Business Reflector - NIQ
Description: Reputation, Image Arbeitgeber, Schweizer Unternehmen und NPOs
Allow: https://nielseniq.com/global/de/about-us/
Title: About us - The Full View - NIQ
Description: NielsenIQ ist seit fast einem Jahrhundert Branchenführer im Bereich CPG-Marktforschung und Consumer Intelligence. Bekannt für seine globale Omnichannel-Abdeckung und seine Unternehmenskultur ist NielsenIQ...
Allow: https://nielseniq.com/global/de/legal/privacy-policy/
Title: Datenschutzrichtlinien von NielsenIQ – Sicherheit & Transparenz
Description: Entdecken Sie unsere Datenschutzrichtlinien und erfahren Sie, wie wir Ihre Daten schützen. Informieren Sie sich jetzt!
Allow: https://nielseniq.com/global/de/news-center/2025/kaufkraft-der-deutschen-erhoeht-sich-2025-was-den-anstieg-der-verbraucherpreise-jedoch-nicht-kompensiert/
Title: Kaufkraft der Deutschen erhöht sich 2025
Description: Die Kaufkraft der Deutschen steigt im Jahr 2025 auf 29.566 Euro pro Kopf, was rechnerisch einem Plus von nominal 2 Prozent entspricht.
Allow: https://nielseniq.com/global/de/news-center/2023/sorge-um-inflation-bremst-nachhaltigen-konsum/
Title: Sorge um Inflation bremst nachhaltigen Konsum - NIQ
Description: 73 Prozent der Konsumenten in Deutschland glauben, dass sie durch ihr eigenes Verhalten zum Klima- und Umweltschutz beitragen können – dennoch kaufen sie aktuell weniger nachhaltig ein. Der GfK Nachhaltigkeitsindex sinkt im Oktober auf den niedrigsten Wert seit seiner ersten Erhebung im Februar 2022 und liegt nun bei 92,7 Punkten.
Allow: https://nielseniq.com/global/de/news-center/2025/so-shoppen-und-leben-wir-anders-als-2019/
Title: So shoppen (und leben) wir anders als 2019 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/trotz-inflation-deutsche-kaufen-nachhaltig-ein/
Title: Trotz Inflation: Deutsche kaufen nachhaltig ein - NIQ
Description: Nachhaltigkeit ist ein Mega-Trend des 21. Jahrhunderts. Der heute erstmals herausgegebene GfK Nachhaltigkeitsindex untersucht die Einstellungen der Deutschen zu diesem Thema fortlaufend in einer repräsentativen Studie. Die aktuellen Daten von GfK zeigen, dass Nachhaltigkeit trotz großer Veränderungen wie dem Ukraine-Krieg wichtig für Verbraucher bleibt. Konsumenten sind bereit, mehr Geld für umweltfreundliche Produkte auszugeben – trotz Inflation. Der GfK Nachhaltigkeitsindex wird alle drei Monate veröffentlicht werden.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-zwei-jahres-hoch-auf-niedrigem-niveau/
Title: Konsumklima: Zwei-Jahres-Hoch auf niedrigem Niveau - NIQ
Description: Die Erholung der Verbraucherstimmung in Deutschland setzt sich im April dieses Jahres fort. Die Einkommenserwartung legt spürbar zu, die Konjunkturerwartung und die Anschaffungsneigung steigen moderat. Das Konsumklima verbessert sich damit zum dritten Mal in Folge. In der Prognose für Mai nimmt der Indikator im Vergleich zum Vormonat (revidiert -27,3 Punkte) um 3,1 Zähler auf -24,2 Punkte zu. Er erreicht damit ein Zwei-Jahres-Hoch, allerdings immer noch auf einem überaus niedrigen Niveau. Dies zeigen die aktuellen Ergebnisse des GfK Konsumklimas powered by NIM.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-erholung-kommt-nur-muhsam-voran/
Title: Konsumklima: Erholung kommt nur mühsam voran - NIQ
Description: Die Aufhellung der Verbraucherstimmung in Deutschland schreitet auch im März nur langsam voran. Die Konjunktur- und Einkommenserwartungen legen zwar leicht zu, aber die Anschaffungsneigung bleibt nahezu unverändert niedrig. Günstig für den Konsumklima-Indikator wirkt sich die sinkende Sparneigung aus. Das Konsumklima verbessert sich damit zum zweiten Mal in Folge. Der Indikator nimmt in der Prognose für April im Vergleich zum Vormonat (revidiert -28,8 Punkte) um 1,4 Punkte auf -27,4 Zähler leicht zu. Dies zeigen die aktuellen Ergebnisse des GfK Konsumklimas powered by NIM.
Allow: https://nielseniq.com/global/de/news-center/2023/die-kaufkraft-der-europaer-steigt-2023-auf-17-688-euro/
Title: Die Kaufkraft der Europäer steigt 2023 auf 17.688 Euro - NIQ
Description: Die Pro-Kopf-Kaufkraft in Europa beträgt 2023 im Schnitt 17.688 Euro. Allerdings weisen die 42 Länder Europas deutliche Unterschiede auf: So haben die Menschen in Liechtenstein, der Schweiz und Luxemburg ein weitaus höheres Nettoeinkommen als im Rest Europas, während die Kaufkraft in Belarus, im Kosovo und in der Ukraine am niedrigsten ist. Der größte Gewinner des Jahres ist Irland, das im gesamteuropäischen Vergleich um gleich vier Plätze nach vorne rückt. Das zeigt die neue Studie „GfK Kaufkraft Europa 2023“, die ab sofort verfügbar ist.
Allow: https://nielseniq.com/global/de/news-center/2024/die-kaufkraft-der-europaer-steigt-2024-auf-18-768-euro/
Title: Die Kaufkraft der Europäer steigt 2024 auf 18.768 Euro - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-erreicht-historisches-tief/
Title: Konsumklima erreicht historisches Tief - NIQ
Description: Nürnberg, 27. April 2022 – Die Verbraucherstimmung der Deutschen hat sich im April zum zweiten Mal in Folge deutlich verschlechtert. Sowohl die Konjunktur- und Einkommenserwartungen als auch die Anschaffungsneigung müssen spürbare Einbußen hinnehmen. So prognostiziert GfK für das Konsumklima für Mai -26,5 Punkte und damit 10,8 Zähler weniger als im April dieses Jahres (revidiert -15,7 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für April 2022.
Allow: https://nielseniq.com/global/de/news-center/2022/vorerst-kein-weiterer-absturz-des-konsumklimas/
Title: Vorerst kein weiterer Absturz des Konsumklimas - NIQ
Description: Nürnberg, 27. Oktober 2022 – Nach der turbulenten Entwicklung in den vergangenen Monaten kann sich die Verbraucherstimmung im Oktober – zumindest vorerst – stabilisieren. Während die Konjunkturerwartungen minimale Einbußen erleiden, legen sowohl die Einkommenserwartung als auch die Anschaffungsneigung zu. GfK prognostiziert für das Konsumklima für November 2022 -41,9 Punkte und damit 0,9 Punkte mehr als im Oktober dieses Jahres (revidiert -42,8). Die sind die Ergebnisse der GfK-Konsumklimastudie für Oktober 2022.
Allow: https://nielseniq.com/global/de/news-center/2024/kaufkraft-der-deutschen-steigt-2024-auf-27-848-euro/
Title: Kaufkraft der Deutschen steigt 2024 auf 27.848 Euro - NIQ
Description: GfK-Studie zur Kaufkraft Deutschland 2024: Die Kaufkraft der Deutschen wird im Jahr 2024 laut der heute veröffentlichten GfK Kaufkraftstudie auf 27.848 Euro pro Kopf ansteigen. Dies entspricht einem rechnerischen Plus von nominal 2,8 Prozent und 767 Euro mehr pro Kopf.
Allow: https://nielseniq.com/global/de/news-center/2024/schweizer-online-konsum-wachst-in-2023-um-3-prozent-einbussen-aus-2022-wieder-ausgeglichen/
Title: Schweizer Online-Konsum 2023: +3 % Wachstum | NIQ
Description: Der Onlinehandel in der Schweiz erreichte 2023 14,4 Mrd. CHF – ein Anstieg von 3 % gegenüber 2022, getrieben durch Sport- und Food-Segmente.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-weiterhin-im-auf-und-ab-auf-niedrigem-niveau/
Title: Konsumklima weiterhin im Auf und Ab auf niedrigem Niveau - NIQ
Description: Nach einer insgesamt stabilen Entwicklung im Vormonat muss die Verbraucherstimmung in Deutschland im August wieder einen Rückschlag hinnehmen. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung sind rückläufig. GfK prognostiziert für das Konsumklima im September -25,5 Punkte und damit 0,9 Punkte weniger als im August dieses Jahres (revidiert -24,6 Punkte). Dies sind Ergebnisse der GfK Konsumklimastudie für August 2023.
Allow: https://nielseniq.com/global/de/news-center/2024/niq-retail-spend-barometer-privatausgaben-in-deutschland-steigen-um-55-prozent-2/
Title: Privatausgaben in Deutschland steigen um 5,5 %
Description: Laut NIQ Retail Spend Barometer stiegen 2023 die Ausgaben für FMCG & Technik um 5,5 %. Preisanstiege bei Lebensmitteln trieben das Wachstum.
Allow: https://nielseniq.com/global/de/news-center/2025/deutsche-und-oesterreicher-liegen-2025-bei-der-kaufkraft-fast-gleichauf-aber-deutlich-hinter-den-schweizern/
Title: Deutsche & Österreicher liegen 2025 bei der Kaufkraft fast gleichauf
Description: Die Schweizer landen 2025 bei der Kaufkraft im deutschsprachigen Raum erneut auf Rang eins und damit vor den Österreichern und Deutschen.
Allow: https://nielseniq.com/global/de/news-center/2025/konsumklima-fehlstart-ins-neue-jahr/
Title: Konsumklima: Fehlstart ins neue Jahr - NIQ
Description: Die Verbraucherstimmung in Deutschland beginnt das neue Jahr mit einem Fehlstart. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen im Januar Einbußen hinnehmen.
Allow: https://nielseniq.com/global/de/news-center/2023/hoffnungsvoller-start-des-konsumklimas-in-das-jahr-2023/
Title: Hoffnungsvoller Start des Konsumklimas in das Jahr 2023 - NIQ
Description: Die Verbraucherstimmung in Deutschland startet mit etwas mehr Optimismus in das Jahr 2023. Sowohl die Konjunktur- als auch die Einkommenserwartung erholen sich weiter und legen spürbar zu. Die Anschaffungsneigung setzt ihr Auf und Ab der letzten Monate fort und verliert aktuell leicht. GfK prognostiziert für das Konsumklima für Februar 2023 -33,9 Punkte und damit 3,7 Punkte mehr als im Januar dieses Jahres (revidiert -37,6 Punkte). Dies sind die Ergebnisse der GfK-Konsumklimastudie für Januar 2023.
Allow: https://nielseniq.com/global/de/news-center/2025/niq-nachhaltigkeitsindex-im-aufwartstrend-trotz-wirtschaftlicher-sorgen/
Title: NIQ Nachhaltigkeitsindex steigt trotz Wirtschaftssorgen
Description: Soziale Verantwortung wird für deutsche Konsumenten wichtiger. NIQ zeigt: Nachhaltiger Konsum wächst – trotz Inflation und politischer Unsicherheit.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-auch-dieses-jahr-trube-aussichten-fur-dezember/
Title: Konsumklima: Auch dieses Jahr trübe Aussichten für Dezember - NIQ
Description: Entdecken Sie die Prognosen zum Konsumklima für Dezember 2024 auf unserer tiefgehenden Analyse. Bleiben Sie informiert, lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-mit-schwachem-plus-in-die-nachste-runde/
Title: Konsumklima mit schwachem Plus in die nächste Runde - NIQ
Description: Nach der spürbaren Aufhellung im Vormonat zeigt die Verbraucherstimmung im Mai ein eher uneinheitliches Bild. Während die Einkommenserwartung zum achten Mal in Folge zulegt, müssen sowohl Anschaffungsneigung als auch Konjunkturerwartung leichte Einbußen hinnehmen. GfK prognostiziert für das Konsumklima für Juni -24,2 Punkte und damit 1,6 Punkte mehr als im Mai dieses Jahres (revidiert -25,8 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für Mai 2023.
Allow: https://nielseniq.com/global/de/landing-page/retail-spend-barometer-germany/
Title: NIQ Retail Spend Barometer Germany - 2024 Konsumausgaben
Description: Erfahren Sie mehr über Kaufausgaben mit dem NIQ Retail Spend Barometer 2024. Aufschluss über Einzelhandelsausgaben, für Geschäftsentscheidungen.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-stabilisiert-sich-weiter/
Title: Konsumklima stabilisiert sich weiter - NIQ
Description: Nürnberg, 25. November 2022 – Die Stabilisierung der Verbraucherstimmung setzt sich im November fort. Sowohl die Konjunktur- als auch die Einkommenserwartung gewinnen moderat hinzu. Die Anschaffungsneigung muss dagegen minimale Einbußen hinnehmen. GfK prognostiziert für das Konsumklima für Dezember 2022 -40,2 Punkte und damit 1,7 Punkte mehr als im November dieses Jahres (-41,9 Punkte). Dies sind die Ergebnisse der GfK-Konsumklimastudie für November 2022.
Allow: https://nielseniq.com/global/de/insights/report/2024/einzelhandel-europa-2023-und-2024/
Title: Einzelhandel Europa 2023 und 2024 - NIQ
Description: Erfahren Sie in unserer kostenfreien Studie, wie sich der Einzelhandel in Europa 2023 entwickelt hat was die Trends für 2024 sind.
Allow: https://nielseniq.com/global/de/news-center/2024/spielwaren-ausgaben-2024-erneut-unter-dem-vorjahresniveau/
Title: ​​Spielwaren-Ausgaben 2024 erneut unter dem Vorjahresniveau​ - NIQ
Description: Toys, Shopping Christmas, Black Friday, Switzerland, spending
Allow: https://nielseniq.com/global/de/news-center/2025/schweizer-online-konsum-wachst-im-jahr-2024-erneut-grosste-gewinner-ch-marktplatze/
Title: Schweizer Onlinehandel 2024: +3,5 % Wachstum | NIQ
Description: Der Schweizer Onlinehandel wuchs 2024 um 3,5 % auf 14,9 Mrd. CHF. Digitec Galaxus legte um 18 % zu, während Fashion erneut um 7 % zurückging.
Allow: https://nielseniq.com/global/de/news-center/2022/so-reagieren-die-konsumenten-auf-die-inflation/
Title: So reagieren die Konsumenten auf die Inflation - NIQ
Description: Konsumenten verzichten wegen der Inflation, auf Genusskategorien bei Produkten des täglichen Bedarfs. Bei Kategorien mit Nachholbedarf wie Reisen und Kleidung sind die Auswirkungen der Inflation jedoch weniger stark. Auf dem Markt für technische Konsumgüter entwickelt sich der Umsatz nach einem erfolgreichen Jahresstart langsam rückläufig. Aktuelle GfK-Daten geben einen Überblick über den Markt.
Allow: https://nielseniq.com/global/de/industries/retail/
Title: Einzelhandelsstrategie: Faktoren für wiederholte Käufe aufdecken
Description: Ermitteln Sie die Faktoren, die zu Wiederholungskäufen führen, und identifizieren Sie Produkte, die Kunden zum Wiederkommen bewegen. Verfeinern Sie Einzelhandelsstrategien und pflegen Sie Beziehungen.
Allow: https://nielseniq.com/global/de/news-center/2024/preisbereitschaft-fur-nachhaltigen-konsum-steigt/
Title: Preisbereitschaft für nachhaltigen Konsum steigt - NIQ
Description: Nachhaltiger Konsum bleibt für die deutschen Verbraucher ein wichtiges Thema – trotz kontroverser gesellschaftlicher Debatten und einem weiterhin schwachen Konsumklima. So zeigt der aktuelle GfK Nachhaltigkeitsindex zu Beginn des Jahres einen leichten Aufwind: Besonders bei größeren Anschaffungen kaufen die Konsumenten in Deutschland wieder vermehrt unter Nachhaltigkeitsaspekten. Darüber hinaus integrieren sie vermehrt ressourcensparende Aktivitäten in ihren Alltag, wie eine Sonderauswertung von GfK zeigt.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-erstmals-wieder-mit-kleinem-ruckschlag/
Title: Konsumklima erstmals wieder mit kleinem Rückschlag - NIQ
Description: Die Verbraucherstimmung ist auch im Juni von einer zunehmenden Verunsicherung geprägt. Während die Anschaffungsneigung leicht zunimmt, müssen Konjunktur- und Einkommenserwartung Einbußen hinnehmen. GfK prognostiziert für das Konsumklima im Juli -25,4 Punkte und damit einen Punkt weniger als im Juni dieses Jahres (revidiert -24,4 Punkte). Dies sind Ergebnisse der GfK Konsumklimastudie für Juni 2023.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-von-inflation-stark-gebeutelt/
Title: Konsumklima von Inflation stark gebeutelt - NIQ
Description: Nürnberg, 27. Juli 2022 – Die Talfahrt der deutschen Verbraucherstimmung findet wegen der steigenden Inflation auch im Juli kein Ende. Während die Anschaffungsneigung nur geringe Einbußen hinnehmen muss, gehen sowohl die Konjunktur- als auch die Einkommenserwartung noch einmal deutlich zurück. So prognostiziert GfK für das Konsumklima für August 2022 -30,6 Punkte und damit 2,9 Punkte weniger als im Juli dieses Jahres (revidiert -27,7 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für Juli 2022.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-erholung-setzt-sich-fort-aber-mit-nachlassender-dynamik/
Title: Konsumklima in Deutschland: Erholung verlangsamt sich 2023
Description: Das Konsumklima in Deutschland verbessert sich im März 2023 zum sechsten Mal in Folge, verliert jedoch an Dynamik.
Allow: https://nielseniq.com/global/de/news-center/2022/weihnachten-2022-ein-drittel-der-deutschen-spart-bei-geschenken/
Title: Weihnachten 2022: Ein Drittel der Deutschen spart bei Geschenken - NIQ
Description: Inflation und Energiekrise trüben die Weihnachtsstimmung bei den Konsumenten weniger als befürchtet. Allerdings muss sich der Handel auf einen deutlichen Umsatzrückgang im Vergleich zu 2021 einstellen. Nur 48 Prozent der Deutschen planen, gleich viel in Weihnachtsgeschenke zu investieren wie im Vorjahr. Durchschnittlich wollen Konsumenten pro Person 299 Euro für Geschenke ausgeben. Das sind acht Prozent weniger als vergangenes Jahr (325 Euro pro Person). Die beliebtesten Geschenke sind Lebensmittel sowie Bekleidung, Bücher und Spielzeug.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-stabilisierung-auf-niedrigem-niveau/
Title: Konsumklima: Stabilisierung auf niedrigem Niveau - NIQ
Description: Nach dem herben Rückschlag im Vormonat verbessert sich die Verbraucherstimmung in Deutschland im Februar geringfügig. Die Einkommenserwartungen legen zwar zu, aber die Anschaffungsneigung und die Konjunkturerwartung weisen kaum eine Veränderung auf. Dämpfend wirkt zudem die Sparneigung. Das Konsumklima legt daher nach dem deutlichen Rückgang im Vormonat nur wieder leicht zu. Der Indikator steigt in der Prognose für März auf -29 Punkte. Im Vergleich zum Vormonat (revidiert -29,6 Punkte) ist dies ein Anstieg von 0,6 Punkten. Dies zeigen die Ergebnisse des GfK Konsumklimas powered by NIM für Februar.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-nachhaltigkeitsindex-steigt-weiter-an/
Title: GfK Nachhaltigkeitsindex steigt weiter an - NIQ
Description: Trotz der schwierigen wirtschaftlichen Lage bleibt der Klimawandel unter den Top 3 der größten Sorgen der Deutschen. Diesen Trend bestätigt auch der aktuelle GfK Nachhaltigkeitsindex, der gegenüber April 2023 um 1,5 Punkte auf 101,5 Punkte zulegt. Vor allem beim Einkauf von Lebensmitteln und Drogerieprodukten achten die Konsumenten wieder vermehrt auf Nachhaltigkeitsaspekte. Eine Sonderauswertung von GfK zeigt zudem, dass für fast die Hälfte der Deutschen bei der Buchung ihres diesjährigen Haupturlaubs Nachhaltigkeit eine Rolle gespielt hat.
Allow: https://nielseniq.com/global/de/news-center/2024/deutsche-sparen-nicht-bei-weihnachtsgeschenken/
Title: Deutsche sparen nicht bei Weihnachts-geschenken - NIQ
Description: Entdecken Sie, wie Deutsche trotz Sparmaßnahmen großzügig bei Weihnachtsgeschenken bleiben. Lesen Sie jetzt die Analyse!
Allow: https://nielseniq.com/global/de/news-center/2024/mittelstadte-bleiben-auch-2024-die-attraktivsten-einzelhandelsstandorte/
Title: Mittelstädte 2024: Attraktive Einzelhandelsstandorte
Description: 2024 geben die Deutschen 6.770 Euro pro Kopf im Einzelhandel aus, jedoch nicht nur am Wohnort. Vor allem Mittelstädte sind die Gewinner.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-leichte-erholung-zum-jahresende-verhaltene-aussichten-fur-2025/
Title: Konsumklima in Deutschland: Erholung verlangsamt sich 2024
Description: Im Dezember 2024 zeigt sich eine leichte Erholung des Konsumklimas in Deutschland, doch bleibt die Verbraucherstimmung insgesamt verhalten.
Allow: https://nielseniq.com/global/de/news-center/2023/erholung-des-konsumklimas-lasst-weiter-auf-sich-warten/
Title: Erholung des Konsumklimas lässt weiter auf sich warten - NIQ
Description: Die Verbraucherstimmung in Deutschland zeigt im Oktober ein gemischtes Bild und damit keinen klaren Trend. Die Konjunkturerwartung legt leicht zu und die Einkommenserwartung muss Einbußen hinnehmen, während sich die Anschaffungsneigung nahezu unverändert zeigt. Der prognostizierte Wert des Konsumklimas im November sinkt somit auf -28,1 Punkte und beträgt 1,4 Punkte weniger als im Vormonat (revidiert -26,7 Punkte). Dies sind Ergebnisse des GfK Konsumklimas powered by NIM für Oktober 2023.
Allow: https://nielseniq.com/global/de/news-center/2022/die-kaufkraft-der-europaer-betragt-2022-im-schnitt-16-344-euro/
Title: Die Kaufkraft der Europäer beträgt 2022 im Schnitt 16.344 Euro - NIQ
Description: Die durchschnittliche Pro-Kopf-Kaufkraft in Europa beläuft sich im Jahr 2022 auf 16.344 Euro. Allerdings gibt es zwischen den 42 Ländern deutliche Unterschiede: In Liechtenstein, der Schweiz und Luxemburg haben die Menschen ein deutlich höheres Ausgabepotenzial als im Rest Europas, während die Kaufkraft im Kosovo, in Moldawien und der Ukraine am niedrigsten ist. So haben die Liechtensteiner mehr als das 43-Fache für Ausgaben und zum Sparen zur Verfügung als die Ukrainer. Das zeigt die aktuelle Studie „GfK Kaufkraft Europa 2022“, die ab sofort verfügbar ist.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-herber-ruckschlag-zum-jahresbeginn/
Title: Konsumklima: Herber Rückschlag zum Jahresbeginn - NIQ
Description: Das Jahr 2024 startet für die Verbraucherstimmung in Deutschland sehr enttäuschend: Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung zeigen spürbare Einbußen. Das Konsumklima geht nach dem Anstieg im Vormonat wieder deutlich zurück. Es sinkt in der Prognose für Februar 2024 auf -29,7 Punkte – das ist ein Rückgang um 4,3 Punkte im Vergleich zum Vormonat (revidiert -25,4 Punkte). Dies zeigen die Ergebnisse des GfK Konsumklimas powered by NIM für Januar 2024.
Allow: https://nielseniq.com/global/de/news-center/2021/konjunktureuphorie-vorerst-gestoppt/
Title: Konjunktureuphorie vorerst gestoppt? - NIQ
Description: Nürnberg, 26. August 2021 – Die Stimmung der Verbraucher zeigt im August insgesamt ein etwas moderateres Bild. Während die Einkommenserwartungen leicht steigen, müssen sowohl die Konjunkturerwartung als auch die Anschaffungsneigung Einbußen hinnehmen. So prognostiziert GfK für das Konsumklima für September -1,2 Punkte und damit 0,8 Punkte weniger als im August dieses Jahres (revidiert -0,4 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für August 2021. Neben der gesunkenen Anschaffungsneigung sorgt auch eine im August zunehmende Sparneigung dafür, dass das Konsumklima aktuell sinkt.
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-januar-2025/
Title: On Premise Consumer Pulse Report für Deutschland Januar 2025 - NIQ
Description: Dieser monatliche On Premise Consumer Pulse Report soll das Konsumverhalten der Verbraucher und deren Schwankungen in der Zeit von Februar bis Marz 2024 in Deutschland erfassen.
Allow: https://nielseniq.com/global/de/news-center/2020/corona-schock-konsumklima-erreicht-historischen-tiefpunkt/
Title: Corona-Schock: Konsumklima erreicht historischen Tiefpunkt
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für April 2020.
Allow: https://nielseniq.com/global/de/news-center/2021/kaufkraft-der-deutschen-steigt-2022-auf-24-807-euro/
Title: Kaufkraft der Deutschen steigt 2022 auf 24.807 Euro - NIQ
Description: Kaufkraft der Deutschen steigt 2022 auf 24.807 Euro GfK-Studie zur Kaufkraft Deutschland 2022 Die Kaufkraft der Deutschen wird im Jahr 2022 auf 24.807 Euro pro Kopf ansteigen. Dies entspricht rechnerisch einem deutlichen Plus von nominal 4,3 Prozent und 1.013 Euro mehr pro Kopf.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zum-weltumwelttag-2021/
Title: Pressemeldung zum Weltumwelttag 2021 - NIQ
Description: Welche Priorität hat das Thema Umweltschutz bei Herr und Frau Österreicher - auch in Zeiten einer globalen Pandemie.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-klettert-auf-den-hochsten-stand-seit-april-2022/
Title: Konsumklima klettert auf den höchsten Stand seit April 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2023/ob-energieeffizienz-oder-bio-handelsmarken-konsumenten-kaufen-wieder-haufiger-nachhaltig/
Title: Nachhaltiger Konsum: Bio & Energieeffizienz im Aufwind
Description: Erfahren Sie, wie nachhaltiger Konsum in Deutschland zunimmt. Jetzt Trends zu Bio-Handelsmarken und Energieeffizienz entdecken!
Allow: https://nielseniq.com/global/de/news-center/2025/niq-studie-preise-bei-handelsmarken-bis-zu-364-prozent-gunstiger/
Title: NIQ Studie: Preise bei Handelsmarken bis zu 364 Prozent günstiger - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2019/netflix-co-nutzerzahlen-steigen-weiter/
Title: Netflix & Co: Nutzerzahlen steigen weiter
Description: Im ersten Quartal 2019 nutzten in Deutschland insgesamt 22,7 Millionen Personen kostenpflichtige Streamingdienste wie Amazon Prime Video, Netflix oder maxdome.
Allow: https://nielseniq.com/global/de/news-center/2021/lockerungen-des-lockdowns-anfang-marz-stimulieren-konsumklima/
Title: Lockerungen des Lockdowns Anfang März stimulieren Konsumklima - NIQ
Description: Die Anfang März begonnene Lockerung des harten Lockdowns sowie die zum Zeitpunkt der Befragung (4. bis 15. März) sinkenden Infektionszahlen haben die Konsumstimmung beflügelt. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung verbessern sich zum Teil spürbar. So prognostiziert GfK für das Konsumklima für April 2021 einen Wert von -6,2 Punkten und damit 6,5 Punkte mehr als im März dieses Jahres (revidiert -12,7 Punkte). Das sind die Ergebnisse der GfK-Konsumklimastudie für März 2021.
Allow: https://nielseniq.com/global/de/news-center/2025/das-konsumklima-setzt-seine-erholung-in-teilen-fort/
Title: Das Konsumklima setzt seine Erholung in Teilen fort - NIQ
Description: Die Verbraucherstimmung in Deutschland beginnt das neue Jahr mit einem Fehlstart. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen im Januar Einbußen hinnehmen.
Allow: https://nielseniq.com/global/de/news-center/2023/markt-fur-technische-konsumguter-geht-um-7-prozent-zuruck/
Title: Markt für technische Konsumgüter geht um 7 Prozent zurück - NIQ
Description: Der Markt für technische Konsumgüter ist nach der Hochphase während der Corona-Pandemie rückläufig: Viele Konsumentenbedürfnisse nach technischen Produkten sind gesättigt und die Inflation setzt den Geldbeuteln der Verbraucher zu. So verzeichnete der Endkonsumentenmarkt für technische Konsumgüter von Januar bis Juni 2023 ein Minus von 7 Prozent. Die Experten von GfK prognostizieren verschiedene Szenarien für die weitere Entwicklung.
Allow: https://nielseniq.com/global/de/news-center/2022/sprunghaft-steigende-sparneigung-setzt-konsumklima-stark-zu/
Title: Sprunghaft steigende Sparneigung setzt Konsumklima stark zu - NIQ
Description: Nürnberg, 26. August 2022 – Die meisten Indikatoren der Verbrauchstimmung scheinen sich in diesem Monat auf einem niedrigen Niveau zu stabilisieren. Sowohl die Konjunktur- und Einkommensaussichten verzeichnen minimale Zuwächse, während die Anschaffungsneigung nur leichte Einbußen hinnehmen muss. Überschattet wird dies allerdings vom sprunghaften Anstieg der Sparneigung, wodurch das Konsumklima insgesamt seine steile Talfahrt fortsetzt. GfK prognostiziert für das Konsumklima für September 2022 -36,5 Punkte und damit 5,6 Punkte weniger als im August dieses Jahres (revidiert -30,9). Dies sind Ergebnisse der GfK-Konsumklimastudie für August 2022.
Allow: https://nielseniq.com/global/de/news-center/2022/mehr-energieeffizienz-weniger-bio-fachmarkt-wo-die-deutschen-nachhaltig-kaufen-und-wo-nicht/
Title: Nachhaltig trotz Krise: So kaufen Deutsche 2022 ein
Description: Trotz Inflation bleibt Nachhaltigkeit wichtig. Deutsche setzen auf energieeffiziente Geräte & günstige Bio-Produkte – laut GfK Nachhaltigkeitsindex.
Allow: https://nielseniq.com/global/de/news-center/2021/vierte-welle-und-inflation-setzen-konsumklima-zu/
Title: Vierte Welle und Inflation setzen Konsumklima zu - NIQ
Description: Vierte Welle und Inflation setzen Konsumklima zu Nürnberg, 25. November 2021 – Die Stimmung der Verbraucher in Deutschland verschlechtert sich im November spürbar. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung verzeichnen zum Teil deutliche Einbußen. Da auch die Sparneigung ansteigt, prognostiziert GfK für das Konsumklima für Dezember -1,6 Punkte und damit 2,6 Punkte weniger als im November dieses Jahres (revidiert 1,0 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für November 2021.
Allow: https://nielseniq.com/global/de/news-center/2023/swiss-reputation-ranking-gfk-business-reflector/
Title: Swiss Reputation Ranking; GfK Business Reflector - NIQ
Description: Reputation, Image Arbeitgeber, Schweizer Unternehmen und NPOs
Allow: https://nielseniq.com/global/de/news-center/2021/earth-day-glamour-green-oder-green-in-deed-wie-sich-umweltbewusste-konsumententypen-unterscheiden/
Title: Nachhaltige Konsumententypen: Glamour Green vs. Green in Deed
Description: Entdecken Sie die Unterschiede zwischen 'Glamour Greens' & 'Green in Deed' – zwei Konsumententypen mit unterschiedlichen Ansätzen zur Nachhaltigkeit.
Allow: https://nielseniq.com/global/de/news-center/2021/pandemie-und-inflation-schwachen-konsumklima/
Title: Pandemie und Inflation schwächen Konsumklima - NIQ
Description: Pandemie und Inflation schwächen Konsumklima Nürnberg, 21. Dezember 2021 – Die Verbraucherstimmung in Deutschland kühlt im Dezember spürbar ab. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung büßen deutlich ein. Da auch die Sparneigung erneut ansteigt, prognostiziert GfK für das Konsumklima für Januar 2022 -6,8 Punkte und damit fünf Punkte weniger als im Dezember dieses Jahres (revidiert -1,8 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Dezember 2021.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-stabilisiert-sich/
Title: Konsumklima stabilisiert sich - NIQ
Description: Konsumklima stabilisiert sich Nürnberg, 27. Januar 2022 – Die Verbraucherstimmung in Deutschland stoppt zu Beginn des Jahres 2022 ihren Abwärtstrend. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung verbessern sich im Januar gegenüber dem Vormonat. GfK prognostiziert für das Konsumklima für Februar 2022 -6,7 Punkte und damit 0,2 Punkte mehr als im Januar dieses Jahres (revidiert -6,9 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Januar 2022.
Allow: https://nielseniq.com/global/de/news-center/2025/niq-gfk-markt-monitor-schweiz-1-4-quartal-2024/
Title: NIQ/GfK Markt Monitor Schweiz 1.-4. Quartal 2024 - NIQ
Description: Entwicklungen im Schweizer DIY Markt 2024
Allow: https://nielseniq.com/global/de/news-center/2022/kaufkraft-der-deutschen-steigt-2023-auf-26-271-euro/
Title: Kaufkraft der Deutschen steigt 2023 auf 26.271 Euro - NIQ
Description: Die neue GfK-Studie zur Kaufkraft 2023 in Deutschland zeigt, dass das verfügbare Nettoeinkommen der Deutschen auf 26.271 Euro pro Kopf ansteigen wird. Dies entspricht einem rechnerischen Plus von nominal 3,3 Prozent. Die hohe Inflationsrate wird der Anstieg der Kaufkraft jedoch nicht ausgleichen können.
Allow: https://nielseniq.com/global/de/news-center/2025/trotz-verbesserter-erwartungen-konsumklima-stabilisiert-sich-auf-niedrigem-niveau/
Title: Konsumklima März 2025: Stabilisierung auf niedrigem Niveau
Description: Das Konsumklima in Deutschland zeigt im März 2025 eine leichte Erholung. Trotz verbesserter Erwartungen bleibt das Niveau weiterhin niedrig.
Allow: https://nielseniq.com/global/de/news-center/2022/nachhaltig-gunstig-und-wie-neu-refurbished-gerate-liegen-im-trend/
Title: Refurbished Geräte liegen im Trend – Nachhaltig & günstig
Description: 10 % der Smartphonekäufe in Deutschland sind refurbished: rund 2 Mio. Geräte – mit Garantie, Kostenvorteil und starkem Nachhaltigkeitsaspekt.
Allow: https://nielseniq.com/global/de/insights/report/2023/deutschland-ist-schlusslicht-kaufkraft-2023-im-deutschsprachigen-raum/
Title: Kaufkraft 2023: Deutschland hinter Schweiz & Österreich | NIQ
Description: Mit insgesamt 49.592 Euro haben die Schweizer 2023 eine deutlich höhere Pro-Kopf-Kaufkraft als die Einwohner der benachbarten Länder Österreich & Deutschland.
Allow: https://nielseniq.com/global/de/news-center/2021/konsumklima-fast-wieder-auf-vorkrisenniveau/
Title: Konsumklima fast wieder auf Vorkrisenniveau - NIQ
Description: Konsumklima fast wieder auf Vorkrisenniveau Verbraucherstimmung steigt im September deutlich Nürnberg, 28. September 2021 – Die Stimmung der Verbraucher hellt sich im September wieder auf. Sowohl Konjunktur- und Einkommenserwartung wie auch die Anschaffungsneigung steigen an. Folglich prognostiziert GfK für das Konsumklima für Oktober 0,3 Punkte und damit 1,4 Punkte mehr als im September dieses Jahres (revidiert -1,1 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für September 2021.
Allow: https://nielseniq.com/global/de/news-center/2024/regionalisierte-gfk-kaufkraftdaten-fur-die-schweiz-osterreich-und-deutschland-2023-2/
Title: Regionale Kaufkraft‑Daten DACH 2024: CH, AT und DE
Description: 2024 liegt die Pro‑Kopf‑Kaufkraft bei 52.566 € (Schweiz), 29.266 € (Österreich) und 27.848 € (Deutschland) – mit starken Unterschieden regional.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/lessons-learned-aus-lateinamerika-wie-man-sich-auf-eine-inflation-vorbereitet/
Title: Lessons Learned aus Lateinamerika: Wie man sich auf eine Inflation vorbereitet - NIQ
Description: There are lessons from Latin America that give visibility into how to prepare for inflation by understanding how consumers behave and how brands can respond within an enduring inflationary environment.
Allow: https://nielseniq.com/global/de/news-center/2023/deutliches-umsatzplus-im-eu-einzelhandel-aufgrund-steigender-preise/
Title: EU-Einzelhandel 2022: Umsatzplus durch Inflation | NIQ
Description: 2022 stieg der EU-Einzelhandelsumsatz um 6,5 % auf 2,83 Bio. €. Haupttreiber waren Preissteigerungen, besonders bei FMCG in Osteuropa.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-steigt-zum-dritten-mal-in-folge/
Title: Konsumklima steigt zum dritten Mal in Folge - NIQ
Description: Nürnberg, 21. Dezember 2022 – Zum Ende des Jahres 2022 verbessert sich die Verbraucherstimmung in Deutschland noch einmal. Sowohl die Konjunktur- und Einkommenserwartung wie auch die Anschaffungsneigung gewinnen hinzu. GfK prognostiziert für das Konsumklima für Januar 2023 -37,8 Punkte und damit 2,3 Punkte mehr als im Dezember dieses Jahres (revidiert -40,1 Punkte). Dies sind die Ergebnisse der GfK-Konsumklimastudie für Dezember 2022.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-keine-erholung-in-sicht-fur-2023/
Title: Konsumklima: Keine Erholung in Sicht für 2023 - NIQ
Description: Nach einer insgesamt negativen Entwicklung im Vormonat, geht die Verbraucherstimmung in Deutschland im September erneut leicht zurück. Die Konjunkturerwartung legt zwar etwas zu und auch die Einkommenserwartung sowie die Anschaffungsneigung verzeichnen minimale Zuwächse. Ein deutlicher Anstieg der Sparneigung lässt das Konsumklima allerdings erneut sinken. GfK prognostiziert für das Konsumklima im Oktober -26,5 Punkte und damit 0,9 Punkte weniger als im Vormonat (revidiert -25,6 Punkte). Dies sind Ergebnisse der GfK Konsumklimastudie für September 2023.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-blickt-auf-die-entwicklungen-im-sportmarkt-2022-und-prasentiert-eine-prognose-fur-2023/
Title: Sportmarkt Deutschland 2022–23 – GfK Jahresrückblick
Description: GfK: Sportmarkt stabil 2022 trotz globaler Schwäche, Athleisure & e‑Fitness wachsen. Plus‑Prognose für 2023. Jetzt lesen!
Allow: https://nielseniq.com/global/de/news-center/2023/geschenke-werden-teurer-konsumenten-erhohen-weihnachtsbudget/
Title: Geschenke werden teurer – Konsumenten erhöhen Weihnachtsbudget - NIQ
Description: „O du fröhliche“ heißt es trotz der allgemeinen Krisenstimmung auch in diesem Jahr für die Mehrheit der Deutschen. 78 Prozent wollen sich die Freude aufs Fest nicht nehmen lassen und ein Viertel plant, mehr Geld für Geschenke auszugeben als im Vorjahr. Das Budget für Weihnachtsgeschenke liegt aufgrund steigender Preise nun bei durchschnittlich 304 Euro pro Person (2022: 299 Euro) und damit deutlich niedriger als in den Pandemiejahren 2020 und 2021. Entsprechend achten 70 Prozent der Konsumenten beim Weihnachtseinkauf stärker auf den Preis. Der stationäre Einzelhandel bleibt vor den Festtagen eine wichtige Inspirationsquelle und kann sich besonders auf jüngere Käufergruppen freuen. Das sind Ergebnisse einer aktuellen GfK-Analyse zum Konsumverhalten rund um Weihnachten.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-nimmt-wieder-fahrt-auf/
Title: Konsumklima nimmt wieder Fahrt auf - NIQ
Description: Die Verbraucherstimmung in Deutschland hellt sich im April spürbar auf. Die Konjunktur- und Einkommenserwartungen erholen sich deutlich, während die Anschaffungsneigung moderate Zugewinne verzeichnet. GfK prognostiziert für das Konsumklima für Mai -25,7 Punkte und damit 3,6 Punkte mehr als im April dieses Jahres (revidiert -29,3 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für April 2023.
Allow: https://nielseniq.com/global/de/news-center/2021/europaer-haben-2021-durchschnittlich-15-055-euro-zur-verfugung/
Title: Europäer haben 2021 durchschnittlich 15.055 Euro zur Verfügung - NIQ
Description: 2021 beträgt die durchschnittliche Pro-Kopf-Kaufkraft in Europa 15.055 Euro. Zwischen den 42 untersuchten Ländern gibt es jedoch große Unterschiede, was das verfügbare Nettoeinkommen betrifft: Liechtenstein, die Schweiz und Luxemburg führen das Feld mit Abstand an, während die Kaufkraft im Kosovo, in Moldawien und der Ukraine am niedrigsten ist. So haben die Liechtensteiner mehr als das 34-Fache für Ausgaben und zum Sparen zur Verfügung als die Ukrainer. Das zeigt die aktuelle Studie „GfK Kaufkraft Europa 2021“, die ab sofort verfügbar ist.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-abwartstrend-vorerst-gestoppt/
Title: Konsumklima: Abwärtstrend vorerst gestoppt - NIQ
Description: Die Verbraucherstimmung in Deutschland zeigt im November ein insgesamt stabiles Bild ohne große Veränderungen. Die Anschaffungsneigung gewinnt leicht hinzu, während die Einkommenserwartung geringe Einbußen hinnehmen muss. Die Konjunkturerwartungen bleiben gegenüber dem Vormonat nahezu unverändert. Die Prognose für das Konsumklima liegt für Dezember bei einem Wert von -27,8 Punkten und damit 0,5 Punkte mehr als im November (revidiert -28,3 Punkte). Dies sind Ergebnisse des GfK Konsumklimas powered by NIM für November 2023.
Allow: https://nielseniq.com/global/de/news-center/2025/der-ruckgang-des-konsumklimas-setzt-sich-fort/
Title: Der Rückgang des Konsumklimas setzt sich fort - NIQ
Description: Die Verbraucherstimmung in Deutschland beginnt das neue Jahr mit einem Fehlstart. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen im Januar Einbußen hinnehmen.
Allow: https://nielseniq.com/global/de/news-center/2021/konsumklima-verzeichnet-hochsten-wert-seit-august-2020/
Title: Konsumklima verzeichnet höchsten Wert seit August 2020 - NIQ
Description: Konsumklima verzeichnet höchsten Wert seit August 2020 Nürnberg, 25. Juni 2021 – Die Stimmung der Verbraucher hellt sich im Juni spürbar auf. Die Konjunktur- und Einkommenserwartungen legen deutlich zu, die Anschaffungsneigung verzeichnet moderate Zuwächse. So prognostiziert GfK für das Konsumklima für Juli einen Wert von -0,3 Punkten und damit 6,6 Punkte mehr als im Juni dieses Jahres (revidiert -6,9 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Juni 2021.
Allow: https://nielseniq.com/global/de/news-center/2021/weihnachten-2021-deutsche-planen-weniger-fur-geschenke-auszugeben/
Title: Weihnachten 2021: Geschenke-Budget sinkt auf 325 €
Description: Deutsche planen 2021 durchschnittlich 325 € für Weihnachtsgeschenke ein – 2 % weniger als im Vorjahr. Online-Shopping bleibt beliebt.
Allow: https://nielseniq.com/global/de/industries/small-and-medium-business/
Title: Marktforschung für Klein- und Mittelbetriebe
Description: Greifen Sie mit NielsenIQ auf Dateneinblicke zu, um das Wachstum Ihrer Herausforderermarke zu fördern. Treffen Sie fundierte Entscheidungen mit unseren umfassenden Datenlösungen.
Allow: https://nielseniq.com/global/de/news-center/2022/regionalisierte-gfk-kaufkraftdaten-fur-die-schweiz-osterreich-und-deutschland/
Title: Regionalisierte Kaufkraftdaten Schweiz, Österreich & Deutschland
Description: 2024 zeigt die Schweiz mit 52.566 €/Kopf Spitzen‑Kaufkraft, vor Österreich (29.266 €) & Deutschland (27.848 €) – starke regionale Unterschiede.
Allow: https://nielseniq.com/global/de/industries/consumer-packaged-goods/pet/
Title: Haustiermarkt Deutschland: Trends & Insights 2024
Description: Entdecken Sie aktuelle Marktdaten und Verbrauchertrends im deutschen Heimtiermarkt 2024 – für fundierte Entscheidungen in der Branche.
Allow: https://nielseniq.com/global/de/industries/consumer-packaged-goods/packaging/
Title: Optimieren Sie Ihren Erfolg im Einzelhandel mit Packaging Insights
Description: Entdecken Sie die neuesten Trends im Verpackungsdesign und gewinnen Sie Erkenntnisse, um Ihre Verkaufs- und Innovationsstrategie im Einzelhandel zu verbessern. Die Daten von NielsenIQ helfen Ihnen, den Full ViewTM der Umsatzmessung und des Verbraucherverhaltens zu erhalten, um Innovation und Wachstum zu maximieren.
Allow: https://nielseniq.com/global/de/news-center/2022/absturz-des-konsumklimas-gestoppt/
Title: Absturz des Konsumklimas gestoppt - NIQ
Description: Nürnberg, 25. Mai 2022 – Die Verbraucherstimmung in Deutschland bricht im Mai nach dem Rekordtief im Vormonat nicht weiter ein. Sowohl die Konjunktur- als auch die Einkommenserwartung verzeichnen moderate Gewinne, während die Anschaffungsneigung nahezu unverändert ist. So prognostiziert GfK für das Konsumklima für Juni -26,0 Punkte und damit 0,6 mehr als im Mai dieses Jahres (revidiert -26,6 Punkte). Dies sind Ergebnisse der GfK-Konsumklimastudie für Mai 2022.
Allow: https://nielseniq.com/global/de/news-center/2020/konsumklima-durch-coronavirus-schwer-infiziert/
Title: Konsumklima durch Coronavirus schwer infiziert
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für März 2020.
Allow: https://nielseniq.com/global/de/news-center/2023/regionalisierte-gfk-kaufkraftdaten-fur-die-schweiz-osterreich-und-deutschland-2023/
Title: Kaufkraft 2023 DACH: Schweiz vorne, regionale Unterschiede
Description: 2023: CH 49 592 €, AT 26 671 €, DE 26 271 € Pro‑Kopf‑Kaufkraft – starke regionale Unterschiede in DACH laut GfK‑Studie.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-setzt-erholung-fort/
Title: Konsumklima setzt Erholung fort - NIQ
Description: Die Verbraucherstimmung in Deutschland bleibt auch im Februar klar auf Erholungskurs. Sowohl die Konjunktur- als auch die Einkommenserwartung legen spürbar zu. Die Anschaffungsneigung setzt dagegen ihr ständiges Auf und Ab fort und gewinnt aktuell nur leicht hinzu. GfK prognostiziert für das Konsumklima für März -30,5 Punkte und damit 3,3 Punkte mehr als im Februar dieses Jahres (revidiert -33,8 Punkte). Dies sind die Ergebnisse der GfK-Konsumklimastudie für Februar 2023.
Allow: https://nielseniq.com/global/de/news-center/2020/stabile-entwicklung-bei-smartphone-marktanteilen-2020-gfk/
Title: Globaler Smartphone-Markt bleibt 2020 stabil*
Description: Globale Trendanalyse mit Point of Sales Tracking & Verbraucherforschung für technische Konsumgüter 2019. Mehr Informationen finden Sie hier.
Allow: https://nielseniq.com/global/de/industries/consumer-packaged-goods/beverage-alcohol/
Title: Markt-Insights für Bier, Spirituosen & andere alkoholische Getränke
Description: Steigern Sie Ihr Wachstum und gewinnen Sie Marktanteile mit NIQs umfassenden Daten, Untersuchungen und Analysen für alkoholische Getränke.
Allow: https://nielseniq.com/global/de/insights/report/2023/deutsche-geben-2023-deutlich-weniger-online-aus/
Title: Deutsche geben 2023 deutlich weniger online aus - NIQ
Description: In Deutschland fließt wieder weniger Geld in den Online-Handel. 2023 stehen den Deutschen 17 Prozent weniger für ihre Online-Ausgaben zur Verfügung.
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-licht-am-ende-des-tunnels/
Title: Konsumklima: Licht am Ende des Tunnels? - NIQ
Description: Die Verbraucherstimmung in Deutschland hellt sich zum Jahresende auf: Sowohl die Einkommenserwartung als auch die Anschaffungsneigung verzeichnen spürbare Zuwächse. Auch die Konjunkturaussichten verbessern sich leicht. Das Konsumklima steigt in der Prognose für Januar 2024 auf -25,1 Punkte – das ist eine Verbesserung um 2,5 Punkte im Vergleich zum Vormonat (revidiert -27,6 Punkte). Dies zeigen die Ergebnisse des GfK Konsumklimas powered by NIM für Dezember 2023.
Allow: https://nielseniq.com/global/de/legal/terms-of-use/
Title: Nutzungsbedingungen von NielsenIQ – Rechtliche Informationen
Description: Entdecken Sie die Nutzungsbedingungen von NielsenIQ für klare Richtlinien und Rechte. Informieren Sie sich jetzt für sicheres Browsen!
Allow: https://nielseniq.com/global/de/industries/consumer-packaged-goods/beauty/
Title: Umfassende Einblicke für die Schönheits- und Körperpflegeindustrie
Description: Entdecken Sie Einblicke und Analysen für die Kosmetik- und Körperpflegeindustrie. Steigern Sie Ihr Wachstum mit datengestützten Strategien aus der Marktforschung und den Verbraucherdaten von NIQ.
Allow: https://nielseniq.com/global/de/industries/financial-services/
Title: Finanzdienstleistungsbranche: Marktforschungs- & Finanzanalyselösungen
Description: Verschaffen Sie Ihrer Finanzdienstleistungsmarke mit Hilfe von Daten verwertbare Erkenntnisse für fundierte Entscheidungen & Wachstum.
Allow: https://nielseniq.com/global/de/news-center/2023/regensburg-bleibt-deutsche-single-hochburg/
Title: Regensburg bleibt deutsche Single-Hochburg - NIQ
Description: Wie in den Vorjahren ist Regensburg auch 2022 der Stadtkreis mit dem höchsten Anteil an Einpersonenhaushalten in Deutschland. Die meisten Mehrpersonenhaushalte mit Kindern gibt es prozentual gesehen hingegen im Landkreis Cloppenburg. Das zeigt die aktuelle GfK-Studie zur Bevölkerungsstruktur, die die regionale Verteilung von demografischen Merkmalen wie Familien-, Alters-, und Einkommensstrukturen in Deutschland untersucht.
Allow: https://nielseniq.com/global/de/about-us/login/
Title: Anmelden bei NielsenIQ Deutschland | Marktforschung
Description: Entdecken Sie Einblicke in Verbraucherdaten auf NielsenIQ. Melden Sie sich jetzt in ihrem Kunden-Konto an.
Allow: https://nielseniq.com/global/de/news-center/2021/konsum-auch-2021-keine-konjunkturstutze/
Title: Konsum auch 2021 keine Konjunkturstütze - NIQ
Description: Konsum auch 2021 keine Konjunkturstütze Steigende Infektionszahlen und die notwendige Verschärfung des Lockdowns belasten das Konsumklima. Während die Anschaffungsneigung noch einmal moderat zulegt, müssen die Konjunktur- und Einkommenserwartung deutliche Einbußen hinnehmen. So prognostiziert GfK für das Konsumklima für Mai 2021 einen Wert von -8,8 Punkten und damit 2,7 Punkte weniger als im April dieses Jahres (revidiert -6,1 Punkte). Das sind die Ergebnisse der GfK-Konsumklimastudie für April 2021.
Allow: https://nielseniq.com/global/de/insights/analysis/2025/swiss-reputation-ranking-2025/
Title: Swiss Reputation Ranking 2025 - NIQ
Description: Der NIQ GfK Business Reflector misst jährlich die Reputation der 50 führenden Schweizer Unternehmen und 20 bekanntesten NPOs anhand einer bevölkerungsrepräsentativen Befragung. Ziel der Studie ist ein objektives und präzises Reputations-Monitoring.
Allow: https://nielseniq.com/global/de/news-center/2023/weihnachten-2023-switzerland/
Title: Weihnachten 2023 Switzerland - NIQ
Description: GfK hat in einer aktuellen Studie das diesjährige Weihnachts-Konsumverhalten untersucht. Bei den Geschenken für Spielwaren planen Schweizerinnen und Schweizer durchschnittlich 411 Schweizer Franken auszugeben. Die Ausgaben liegen unter dem Rekord-Vorjahr. Weitere Ergebnisse untermauern das zurückhaltende Konsumverhalten rund um Weihnachten.
Allow: https://nielseniq.com/global/de/news-center/2023/sorgen-der-deutschen-im-wandel-inflation-bleibt-an-erster-stelle-wahrend-klimawandel-absteigt/
Title: Top-Sorgen 2023: Inflation vor Klimawandel & Zuwanderung | NIQ
Description: Inflation bleibt 2023 die größte Sorge der Deutschen. Klimawandel rutscht auf Platz 3, während Zuwanderung und Kriminalität an Bedeutung gewinnen.
Allow: https://nielseniq.com/global/de/news-center/2022/starke-kaufkrafteinbusen-lassen-konsumklima-weiter-absturzen/
Title: Starke Kaufkrafteinbußen lassen Konsumklima weiter abstürzen - NIQ
Description: Nürnberg, 28. September 2022 – Nach einer kurzen Verschnaufpause im Vormonat setzt die Verbraucherstimmung im September ihren Sinkflug fort. Die Konjunkturerwartung wie auch die Anschaffungsneigung verzeichnen moderate Einbußen, die Einkommenserwartung stürzt auf ein neues Allzeittief ab. GfK prognostiziert für das Konsumklima für Oktober 2022 -42,5 Punkte und damit 5,7 Punkte weniger als im September dieses Jahres (revidiert -36,8). Die sind die Ergebnisse der GfK-Konsumklimastudie für September 2022.
Allow: https://nielseniq.com/global/de/news-center/2024/nachhaltige-lebensmittel-weniger-gefragt/
Title: Nachhaltige Lebensmittel weniger gefragt? - NIQ
Description: Entdecken Sie, warum die Nachfrage nach nachhaltigen Lebensmitteln sinkt. Lesen Sie jetzt unsere Analyse und bleiben Sie informiert!
Allow: https://nielseniq.com/global/de/news-center/2021/diy-und-gartenarbeit-trend-zum-heimwerken-halt-an/
Title: DIY und Gartenarbeit: Trend zum Heimwerken hält an - NIQ
Description: Aktuelle GfK-Daten bestätigen deutliches Wachstum der Branchen gegenüber 2019
Allow: https://nielseniq.com/global/de/news-center/2023/schweizer-online-konsum-sinkt-2022-leicht/
Title: Schweizer Online-Konsum sinkt 2022 leicht - NIQ
Description: Online-Handel, e-commerce, Online Einkäufe, Online Auslandseinkäufe
Allow: https://nielseniq.com/global/de/insights/report/2019/the-austrian-way-of-life/
Title: The Austrian Way of Life
Description: Ihr Unternehmen agiert im österreichischen Markt und Sie wollen wissen, wie Ihre Kunden ticken? Über welche Medien können Sie sie am besten erreichen? Welche Formen von Werbung werden von ihnen positiv wahrgenommen? Von welchen Themen fühlen sie sich besonders angesprochen? Und wie verbringen sie generell ihre Freizeit?
Allow: https://nielseniq.com/global/de/landing-page/newsletters-at-nielseniq/
Title: Abonnieren Sie Insights mit den NielsenIQ Newslettern
Description: Get up-to-date market insights delivered directly to your inbox every week.
Allow: https://nielseniq.com/global/de/news-center/2025/regensburg-ist-weiterhin-single-hotspot-in-deutschland/
Title: Regensburg ist weiterhin Single-Hotspot in Deutschland - NIQ
Description: Regensburg bleibt die deutsche Single-Hochburg. In keinem anderen Stadt- oder Landkreis ist der Anteil an Einpersonenhaushalten höher.
Allow: https://nielseniq.com/global/de/news-center/2024/black-week-2024-wer-gewinnt-wer-verliert/
Title: Black Week 2024: Gewinner und Verlierer im Handel
Description: Entdecken Sie, wer bei der Black Week 2024 gewinnt und verliert. Lesen Sie unsere Analyse jetzt für strategische Einblicke!
Allow: https://nielseniq.com/global/de/news-center/2021/haushaltsgerate-stark-begehrt-in-krisenzeiten/
Title: Haushaltsgeräte: Stark begehrt in Krisenzeiten - NIQ
Description: Haushaltsgeräte: Stark begehrt in Krisenzeiten GfK erwartet neuen Rekord für globales Umsatzvolumen 2021 Nürnberg, 14. September 2021 – Der globale Markt für Haushaltsklein- und Haushaltsgroßgeräte verzeichnete ein sehr gutes erstes Halbjahr 2021. Im Vergleich zum Vorjahreszeitraum, der durch Lockdowns geprägt war, stieg der Umsatz mit Kleingeräten um 21 Prozent und mit Großgeräten um 31 Prozent. GfK erwartet für das Gesamtjahr 2021 einen Umsatz von insgesamt 362 Milliarden Dollar, was einem Plus von 8 Prozent entspricht – und damit einen neuen Höchststand im globalen Umsatzvolumen markiert. Der Fokus auf das Zuhause hat die Kauflaune weiter angeheizt. Beim Lagern, Zubereiten, Kochen und auch bei Reinigungstätigkeiten legen die Verbraucher Wert auf Leistung/Kapazität, hohe Qualität und Premium.
Allow: https://nielseniq.com/global/de/news-center/2020/europaern-stehen-2020-rund-773-euro-weniger-zur-verfugung/
Title: Europäern stehen 2020 rund 773 Euro weniger zur Verfügung - NIQ
Description: Europäern stehen 2020 rund 773 Euro weniger zur Verfügung COVID-19 beeinflusst Pro-Kopf-Kaufkraft in Europa Nürnberg, 20. Oktober 2020 – Im Jahr 2020 haben Europäer eine durchschnittliche Pro-Kopf-Kaufkraft von 13.894 Euro. Dabei gibt es jedoch deutliche Unterschiede zwischen den 42 untersuchten Ländern: In Liechtenstein, der Schweiz und Luxemburg ist das verfügbare Nettoeinkommen am höchsten, während es im Kosovo, in Moldawien und der Ukraine am niedrigsten ist. So haben die Liechtensteiner mehr als das 37-Fache der Durchschnittskaufkraft der Ukrainer. Das zeigt die aktuelle Studie „GfK Kaufkraft Europa 2020“, die ab sofort verfügbar ist und mit dem Corona Impact Index auch den Einfluss von COVID-19 auf die europäischen Länder abbildet.
Allow: https://nielseniq.com/global/de/news-center/2022/hohere-rabatte-wegen-niedriger-nachfrage-so-wird-die-black-week-2022/
Title: Höhere Rabatte wegen niedriger Nachfrage: So wird die Black Week 2022 - NIQ
Description: Die diesjährige Promotions-Saison zwischen Black Week und Weihnachten findet erneut unter schwierigen Bedingungen statt. Dennoch erwarten Experten von GfK auf Basis aktueller Daten eine hohe Nachfrage nach Consumer Electronics, IT-Produkten und Haushaltskleingeräten – insbesondere wegen der hohen erwarteten Rabatte.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zur-weltsparwoche-2021/
Title: Pressemeldung zur Weltsparwoche 2021 - NIQ
Description: Ist Sparen noch in?
Allow: https://nielseniq.com/global/de/news-center/2025/bio-ist-zuruck-konsumentinnen-und-konsumenten-greifen-wieder-haufiger-zu-nachhaltigen-und-gesunden-alternativen/
Title: Bio‑Boom 2025: Deutsche greifen wieder zu nachhaltig
Description: Im Q2 2024 wächst Bio in 11/12 Kategorien stärker als Gesamtmarkt. Auch pflanzliche Alternativen & Bio‑Gartenboomen kräftig.
Allow: https://nielseniq.com/global/de/news-center/2021/immobilien-sichere-anlageformen-in-unsicheren-zeiten/
Title: Immobilien: Sichere Anlageformen in unsicheren Zeiten - NIQ
Description: Seit 2017 werden jährlich 2.000 Österreicher (ab 15 Jahren) hinsichtlich ihres Interesses an Spar- und Anlageformen – unabhängig von der eigenen Nutzung – befragt. Das “GfK Stimmungsbarometer” wird halbjährlich ausgewertet und veröffentlicht.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemitteilung-zum-tag-der-hauswirtschaft-2021/
Title: Pressemitteilung zum Tag der Hauswirtschaft 2021 - NIQ
Description: Der weltweite Markt für technische Konsumgüter generierte im letzten Jahr ein Umsatzwachstum von 1,9% - Haushaltsgroßgeräte bleiben knapp unter Vorjahresniveau, Haushaltskleingeräte übertreffen das Vorjahr durch den @ Home-Trend mit +14% deutlich.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-nachhaltigkeitsindex-weiter-im-aufwind/
Title: GfK Nachhaltigkeitsindex weiter im Aufwind - NIQ
Description: Nachhaltiger Konsum nimmt wieder zu: Das zeigen die aktuellen Daten des GfK Nachhaltigkeitsindex. Nach einem vorübergehenden Einbruch im Herbst letzten Jahres setzt er seinen Aufwärtstrend im April deutlich fort. Mit 101,6 Punkten verbessert sich der Index um 7,4 Punkte gegenüber Januar 2024. Auf welche Informationsquellen sich Verbraucher bei nachhaltigen Kaufentscheidungen in verschiedenen Kategorien stützen, zeigt eine neue Sonderanalyse von GfK.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-markt-monitor-schweiz-2-quartal-2023/
Title: GfK Markt Monitor Schweiz 2. Quartal 2023 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 2. Quartal 2023.
Allow: https://nielseniq.com/global/de/landing-page/spend-z/
Title: Entdecken Sie Spend Z: Verbrauchertrends in Deutschland
Description: Entdecken Sie mit Spend Z von NielsenIQ, wie Sie Verbrauchertrends effektiv analysieren und nutzen können. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/1997-vs-2022-deutsche-legen-mehr-wert-auf-soziale-werte-bildung-und-freizeit/
Title: 1997 vs. 2022: Deutsche legen mehr Wert auf soziale Werte, Bildung und Freizeit - NIQ
Description: Seit 25 Jahren befragt GfK Konsumenten in Deutschland und der Welt zu ihren Werten, Einstellungen, Sorgen und Verhaltensweisen. Eine aktueller 25-Jahres-Vergleich zeigt, wie sehr sich die Verbraucher seit 1997 verändert haben.
Allow: https://nielseniq.com/global/de/insights/report/2021/nachhaltigkeit-und-hybrider-handel-konsumententrends-2022/
Title: Nachhaltigkeit und hybrider Handel: Konsumententrends 2022 - NIQ
Description: Ein weiteres Corona-Jahr neigt sich dem Ende zu. Wie hat die Pandemie die Konsumenten, ihre Wertvorstellungen und ihr Kaufverhalten verändert? Und welche Trends werden das Jahr 2022 prägen? Expertinnen und Experten von GfK blicken zurück und geben einen datenbasierten Ausblick, welche Themen Händler, Hersteller und Konsumenten 2022 beschäftigen werden.
Allow: https://nielseniq.com/global/de/insights/report/2025/cine-ma/
Title: cine.ma
Description: Das zentrale Analyse- und Planungsinstrument der österreichischen Kinolandschaft
Allow: https://nielseniq.com/global/de/insights/education/2022/kann-es-sich-die-fmcg-industrie-leisten-milliarden-durch-ineffiziente-regalsortimente-zu-verlieren/
Title: FMCG‑Branche: Milliardenverluste durch leere Regale?
Description: Out‑of‑Stocks in Westeuropa kosteten fast 2 Mrd € Umsatz. 30 % der Shopper wechseln Laden, 70 % Marke – Sortiment & Regalarchitektur optimieren.
Allow: https://nielseniq.com/global/de/industries/public-sector/
Title: Öffentlicher Sektor: Politik, Forschung & Innovation gestalten
Description: Verstehen Sie die entscheidende Rolle von Daten in der politischen Forschung. Treffen Sie fundierte Entscheidungen mit umsetzbaren Erkenntnissen.
Allow: https://nielseniq.com/global/de/news-center/2022/herausforderung-nachhaltigkeit-wie-konsumenten-im-alltag-fur-ihre-werte-kampfen/
Title: Nachhaltigkeit im Alltag: Verbraucher bleiben ihren Werten treu
Description: Trotz Inflation kaufen 70 % nachhaltig, 23 % häufig. 75 % zahlen mehr für energieeffiziente Geräte. GfK‑Nachhaltigkeitsindex bei 39,7 im Okt 2022.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-veroffentlicht-kaufkraft-2021-fur-osterreich-und-die-schweiz/
Title: GfK veröffentlicht Kaufkraft 2021 für Österreich und die Schweiz - NIQ
Description: Regionalisierte GfK Kaufkraftdaten für die D-A-CH-Region
Allow: https://nielseniq.com/global/de/news-center/2023/was-die-inflation-fur-2024-bedeutet-gfk-zeigt-auf-was-verbraucher-im-neuen-jahr-bewegt/
Title: Inflation 2024: Was GfK & NIQ über Verbraucher sagen
Description: NIQ prognostiziert 2024: Verbraucher suchen Sicherheit & Wert, Generation Z zeigt verändertes Kaufverhalten inkl. Nachhaltigkeitsblick.
Allow: https://nielseniq.com/global/de/industries/media/
Title: Medienstrategie Optimieren: Einblicke für die Werbebranche
Description: Entdecken Sie datenbasierte Einblicke, Trends und Tools für die Medienbranche. Erfahren Sie, wie NIQ Marken bei smarter Medienplanung unterstützt.
Allow: https://nielseniq.com/global/de/news-center/2022/steigende-preise-und-konsumentenunsicherheit-diese-produktkategorien-sind-trotzdem-gefragt/
Title: Gefragte Produkte trotz hoher Preise
Description: Trotz Inflation bleiben bestimmte Kategorien gefragt. Erfahre, welche Produkte Konsumenten 2022 bevorzugen. Jetzt mehr lesen!
Allow: https://nielseniq.com/global/de/insights/report/2019/stationarer-einzelhandelsumsatz-1019-gfk-insight-detail/
Title: GfK-Report: Umsatz im Einzelhandel 10/2019
Description: Entdecken Sie aktuelle Zahlen zum stationären Einzelhandel im Oktober 2019 laut GfK. Jetzt Report lesen und Einblicke sichern!
Allow: https://nielseniq.com/global/de/industries/tech-and-durables/
Title: Hebelwirkung von Daten für Innovationen bei Gebrauchsgütern
Description: Nutzen Sie umfangreiche Daten für Innovation und Design bei langlebigen Konsumgütern... Unsere Datenlösungen und Einblicke ermöglichen es Unternehmen, den Markt zu messen, das Verbraucherverhalten zu verstehen und Innovationen voranzutreiben.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-veroffentlicht-kaufkraft-2021-fur-osterreich-und-die-schweiz/
Title: GfK veröffentlicht Kaufkraft 2021 für Österreich und die Schweiz - NIQ
Description: Mit einer Pro-Kopf-Kaufkraft von 40.739 Euro steht den Schweizern 2021 deutlich mehr Geld zur Verfügung als den benachbarten Österreichern und Deutschen.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/die-vier-kmu-verbraucher/
Title: Die vier KMU-Verbraucher - NIQ
Description: Entdecken Sie die verschiedenen Typen von Markenkäufern, von den agnostischsten in Bezug auf die Markenwahl bis hin zu denjenigen mit den exklusivsten Markenpräferenzen.
Allow: https://nielseniq.com/global/de/news-center/2023/bleibt-nachhaltiger-konsum-2023-relevant/
Title: Bleibt nachhaltiger Konsum 2023 relevant? - NIQ
Description: Wirken sich die anhaltenden Sorgen um Inflation und hohe Energiekosten jetzt nun auch auf die Kaufbereitschaft für nachhaltige Produkte aus? Der aktuelle GfK Nachhaltigkeitsindex zeigt, dass Konsumenten in Deutschland in nächster Zeit weniger Einkäufe unter Nachhaltigkeitsaspekten planen.
Allow: https://nielseniq.com/global/de/insights/report/2016/geny-should-i-care-about-mobility-oder-warum-junge-menschen-das-auto-vergessen-konnten/
Title: Gen Y und Mobilität: Auto verliert an Bedeutung
Description: Erfahren Sie, warum junge Menschen das Auto weniger wichtig finden und was das für die Mobilitätsbranche bedeutet. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2021/cawi-print-2021/
Title: CAWI-Print 2019
Description: Die 16. Ausgabe der CAWI-Print ist da
Allow: https://nielseniq.com/global/de/careers/
Title: Karriere - NIQ
Description: Gestalten Sie die NielsenIQ Welt mit. Unser Team hat die nötige Vision und Leidenschaft, um den Markt zu bewegen. Beginnen Sie noch heute Ihre Karriere bei NielsenIQ und übernehmen Sie eine Rolle in unserer Geschichte.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-markt-monitor-schweiz-1-4-quartal-2021/
Title: GfK Markt Monitor Schweiz 1. - 4. Quartal 2021 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 4. Quartal 2021.
Allow: https://nielseniq.com/global/de/industries/
Title: Branchenanalysen, Marktinformationen und Markt-Insights
Description: Entdecken Sie Dateneinblicke in Branchen wie CPG, Schönheit, Einzelhandel, Technologie & mehr. Greifen Sie auf datengestützte Trends & Analysen zu.
Allow: https://nielseniq.com/global/de/news-center/2025/niq-markt-monitor-schweiz-1-quartal-2025/
Title: NIQ Markt Monitor Schweiz 1. Quartal 2025 - NIQ
Description: Entwicklungen im Schweizer DIY Markt 2024
Allow: https://nielseniq.com/global/de/insights/analysis/2023/gaming-zubehor-wie-lautet-die-absatzprognose-fur-2024/
Title: Gaming Zubehör – wie lautet die Absatzprognose für 2024? - NIQ
Description: Der Markt für Gaming-Zubehör verzeichnete im Jahr 2022 weitreichende Absatzeinbußen. Ist dies ein langfristiger Trend? Oder wird sich dieser Markt wieder erholen?
Allow: https://nielseniq.com/global/de/insights/education/2022/mehr-als-nur-der-vorsichtige-umgang-mit-ausgaben-der-trend-bei-produkten-der-fmcg-kategorie/
Title: Mehr als nur der vorsichtige Umgang mit Ausgaben: Der Trend bei Produkten der FMCG-Kategorie - NIQ
Description: A closer examination of FMCG category trends reveals pockets of growth and opportunities that can drive sales in the coming months.
Allow: https://nielseniq.com/global/de/news-center/2024/niq-retail-spend-barometer-privatausgaben-in-deutschland-steigen-um-55-prozent/
Title: NIQ Retail Spend Barometer: Privatausgaben in Deutschland steigen um 5,5 Prozent - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/der-veggie-trend-ist-auch-beim-grillen-angekommen/
Title: Der Veggie-Trend ist auch beim Grillen angekommen - NIQ
Description: Aufgrund der Inflation sparen derzeit viele Konsumenten. Hinzu kommt ein immer stärker werdendes Nachhaltigkeitsdenken. Diese Trends sind auch in der aktuellen Grillsaison zu beobachten. Neue GfK-Daten zeigen, dass die Gewinner der derzeitigen Entwicklungen pflanzliche Grillalternativen und Grillkäse sind. Währenddessen gehen der Fleisch- und Fischkonsum sowie die Grill-Neuanschaffungen zurück.
Allow: https://nielseniq.com/global/de/industries/consumer-packaged-goods/
Title: Marktforschung für den Konsumgüter-Markt | NIQ
Description: Entdecken Sie mit NIQ Trends und Daten der CPG-Branche. Gewinnen Sie Einblicke aus unserem jahrhundertealten, datengestützten Fachwissen, um das Wachstum voranzutreiben, Strategien zu optimieren und im wettbewerbsintensiven CPG-Markt die Nase vorn zu haben
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-daten-zeigen-corona-geimpfte-blicken-positiver-in-die-zukunft-und-planen-mehr-ausgaben-als-nicht-geimpfte/
Title: Geimpfte planen höhere Ausgaben laut GfK-Daten
Description: Corona-Geimpfte zeigen laut GfK-Studie mehr Konsumfreude und Optimismus. Entdecken Sie die Details und Trends – jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2020/ein-drittel-der-deutschen-will-weniger-ausgeben/
Title: Ein Drittel der Deutschen will weniger ausgeben
Description: Nürnberg, 8. Mai 2020 – Laut einer aktuellen GfK-Studie zur Konsumentenstimmung in der COVID-19 Epidemie glauben 33 Prozent der Befragten in Deutschland, dass sich ihre finanzielle Situation in den nächsten zwölf Monaten verschlechtern wird. Dies hat natürlich auch Einfluss auf ihr zukünftiges Konsumverhalten: Während ein Viertel auf ihren geplanten Urlaub verzichtet, wollen beispielsweise sieben Prozent den Kauf von Kleidung, Autos und Luxusgütern verschieben. GfK-Experten gehen davon aus, dass Verbraucher in Zukunft noch bedarfsorientierter einkaufen werden und digitale Services weiter an Bedeutung gewinnen.
Allow: https://nielseniq.com/global/de/about-us/diversity-and-inclusion-our-signature-programs/
Title: Vielfalt und Inklusion: Unsere Kernprogramme bei NielsenIQ
Description: Entdecken Sie unsere Initiativen für Vielfalt und Inklusion bei NielsenIQ. Erfahren Sie mehr über unsere Programme und engagieren Sie sich!
Allow: https://nielseniq.com/global/de/news-center/2022/schweizer-online-konsum-wachst-2021-weiter/
Title: Schweizer Online-Konsum wächst 2021 weiter - NIQ
Description: Online-Handel, e-commerce, Online Einkäufe, Online Auslandseinkäufe
Allow: https://nielseniq.com/global/de/news-center/2023/beim-zusammenschluss-von-niq-und-gfk-dreht-sich-alles-um-unsere-kunden-um-sie/
Title: Kunden im Fokus – Zusammenschluss NIQ & GfK 2023
Description: Beim Zusammenschluss von NIQ & GfK dreht sich alles um Sie – mehr Daten, Analysen & Total‑Store‑Insights für Ihre Märkte. Erfahren Sie mehr!
Allow: https://nielseniq.com/global/de/insights/infographic/2016/immer-und-uberall-erreichbar-sein/
Title: Immer und überall erreichbar sein
Description: Internationale GfK-Umfrage zum Thema "Immer und überall erreichbar sein" in 22 Ländern.
Allow: https://nielseniq.com/global/de/news-center/2021/singles-in-deutschland-gfk-pressemeldungen/
Title: Singles in Deutschland - GfK Pressemeldungen - NIQ
Description: Singlehaushalte in Deutschland: regionale Verteilung und GfK Bevölkerungsstrukturdaten in den kompletten GfK Insights - jetzt lesen!
Allow: https://nielseniq.com/global/de/news-center/2019/globale-smartphone-umsatze-erreichten-522-milliarden-usd-im-jahr-2018/
Title: Globale Smartphone-Umsätze erreichten 522 Milliarden USD im Jahr 2018
Description: Im Jahr 2018 ging die globale Smartphone-Nachfrage um drei Prozent auf 1,44 Milliarden Geräte zurück, der Umsatz blieb jedoch solide und erreichte 522 Milliarden US-Dollar.
Allow: https://nielseniq.com/global/de/news-center/2023/markt-fur-e-auto-ladestationen-wachst-herstellermarken-jedoch-kaum-bekannt/
Title: E‑Auto‑Ladestationen 2023 – Markt wächst, Marken unbekannt
Description: Der E‑Auto‑Ladestationen‑Markt wächst stark (+84 %), doch < 5 % mögen Hersteller. Entdecken Sie Chancen für Markenaufbau jetzt!
Allow: https://nielseniq.com/global/de/insights/analysis/2020/mehr-als-pos-daten-die-gfk-consumer-insights-engine-2/
Title: Mehr als POS-Daten – die GfK Consumer Insights Engine
Description: Die Consumer Insights Engine der GfK bietet jederzeit Zugang zu Erkenntnissen über das Kaufverhalten, die zu intelligenteren und schnelleren datengetriebenen Geschäftsentscheidungen führen.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/smb-daten-kein-fachwissen-erforderlich/
Title: SMB-Daten: Kein Fachwissen erforderlich - NIQ
Description: Advanced Analytics mögen weit hergeholt erscheinen, aber sie ist leichter zugänglich als man denkt. Es gibt keinen Grund zu zögern, wenn es um Ihre informationsgetriebene Reise geht.
Allow: https://nielseniq.com/global/de/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2023/deutsche-kaufen-selten-an-ihrem-wohnort-ein/
Title: Deutsche kaufen selten an ihrem Wohnort ein - NIQ
Description: 2023 haben die Deutschen durchschnittlich 6.667 Euro pro Kopf für Ausgaben im Einzelhandel zur Verfügung. Das zeigt die GfK Einzelhandelskaufkraft 2023.
Allow: https://nielseniq.com/global/de/news-center/2021/wie-verandert-die-covid-19-pandemie-das-einkaufsverhalten/
Title: Wie verändert die Covid-19 Pandemie das Einkaufsverhalten? - NIQ
Description: Aktuelle GfK Studie identifiziert Shopper-Trends
Allow: https://nielseniq.com/global/de/news-center/2021/konsumklima-trotzt-inflation/
Title: Konsumklima trotzt Inflation - NIQ
Description: Konsumklima trotzt Inflation Nürnberg, 27. Oktober 2021 – Die Stimmung der Verbraucher zeigt im Oktober ein uneinheitliches Bild. Die Anschaffungsneigung steigt noch einmal an, während Konjunktur- und Einkommenserwartung Einbußen hinnehmen. Da auch die Sparneigung spürbar zurückgeht, prognostiziert GfK für das Konsumklima für November 0,9 Punkte und damit 0,5 Punkte mehr als im Oktober dieses Jahres (revidiert 0,4 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Oktober 2021.
Allow: https://nielseniq.com/global/de/news-center/2025/das-konsumklima-hellt-sich-auf-sein-niveau-bleibt-jedoch-niedrig/
Title: Das Konsumklima hellt sich auf – sein Niveau bleibt jedoch niedrig​
Description: Konsumklima steigt um 3,7 P auf −20,6 im Mai – Einkommen & Kauflaune verbessern sich, Sparneigung sinkt. Jetzt Details erfahren!
Allow: https://nielseniq.com/global/de/industries/digital-commerce/
Title: Digital Commerce - NIQ
Description: One partner from digital measurement to activation. Fuel your omnichannel retail strategy with NIQ, the world's largest consumer intelligence provider.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-kaufkraft-deutschland-osterreich-schweiz-2023/
Title: GfK Kaufkraft D‑A‑CH 2023 – Schweiz führt mit 49 592 €
Description: Das GfK Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in Deutschland, Österreich und der Schweiz im Jahr 2023.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-kaufkraft-europa-2023/
Title: Bild des Monats: GfK Kaufkraft, Europa 2023 - NIQ
Description: Das GfK Bild des Monats für Oktober zeigt die regionale Verteilung der Kaufkraft in Europa im Jahr 2023.
Allow: https://nielseniq.com/global/de/news-center/2024/pressemitteilung/
Title: Pressemitteilung - NIQ
Description: Entdecken Sie die neuesten Markttrends und Insights auf NielsenIQ. Bleiben Sie informiert und treffen Sie fundierte Entscheidungen. Lesen Sie mehr!
Allow: https://nielseniq.com/global/de/news-center/2024/im-jahr-2023-verzeichneten-sowohl-der-schweizer-fashion-als-auch-der-home-living-markt-jeweils-einen-ruckgang-von-2-prozent/
Title: Schweiz Fashion & Home & Living 2023 – Rückgang je −2 %
Description: Fashionmarkt Schweiz, Mode, Bekleidung, Entwicklung Märkte, Home und Living, Wohnungseinrichtung, Gesamtjahr 2023
Allow: https://nielseniq.com/global/de/news-center/2024/privatausgaben-in-deutschland-leichter-anstieg-im-dritten-quartal/
Title: Privatausgaben Deutschland Q3 2024: +2,7 % bei FMCG & T&D
Description: Entdecken Sie die Trends der Privatausgaben in Deutschland für Q3 2024. Bleiben Sie informiert, lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/news-center/2025/niq-nachhaltigkeitsindex-weiterhin-auf-talfahrt/
Title: NIQ Nachhaltigkeitsindex weiterhin auf Talfahrt - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/education/2022/der-wert-der-inkrementalitat-das-gesamte-sortiment-im-blick/
Title: Der Wert der Inkrementalität: Das gesamte Sortiment im Blick - NIQ
Description: Die Analyse der Inkrementalität ist unerlässlich, um die Produkte zu bestimmen, die den größten Einfluss auf die Kaufentscheidungen und den Umsatz haben werden.
Allow: https://nielseniq.com/global/de/insights/analysis/2021/wie-kann-man-wahrend-einer-inflation-eine-effiziente-promotion-strategie-umsetzen/
Title: Wie kann man während einer Inflation eine effiziente Promotion-Strategie umsetzen? - NIQ
Description: La promoción es una de las palancas claves en el entorno actual. El mercado español tiene un área de mejora clave en el campo de la eficiencia promocional.
Allow: https://nielseniq.com/global/de/news-center/2021/studie-von-araplus-und-gfk-2021/
Title: Studie von ARAplus und GfK 2021 - NIQ
Description: ARA CIRCULAR ECONOMY BAROMETER 2021 Weckruf zur Kreislaufwirtschaft: Investitionen und Rahmenbedingungen notwendig
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-business-reflector-2022-swiss-reputation-ranking/
Title: GfK Business Reflector 2022 - Swiss Reputation Ranking - NIQ
Description: Reputation, Auszeichnung, Top-Unternehmen, NPOs
Allow: https://nielseniq.com/global/de/insights/analysis/2018/tradedimensions-topfirmen-2017/
Title: Umsätze des deutschen Lebensmittelhandels gestiegen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/ukraine-krieg-und-inflation-setzen-verbraucherstimmung-deutlich-zu/
Title: Ukraine‑Krieg & Inflation – Konsumklima stürzt auf −15,5 Punkte
Description: Konsumklima April prognostiziert bei −15,5; Einkommen −22,1, Konjunktur −8,9. Energiepreise und Unsicherheit drücken besonders stark. Mehr Infos!
Allow: https://nielseniq.com/global/de/news-center/2022/cornerstone-capabilities-erhalt-best-in-class-auszeichnungen-vom-promotion-optimization-institute/
Title: Cornerstone erhält POI‑Best‑in‑Class‑Auszeichnungen
Description: Promotion Optimization Institute (POI) zwei Best-in-Class-Auszeichnungen für Revenue Growth Management & Internal Collaboration erhalten.
Allow: https://nielseniq.com/global/de/news-center/2019/4k-fernseher-groser-trend-im-massenmarkt-gfk-insights/
Title: 4K wird zum Standard bei modernen TV-Geräten
Description: Hochwertige 4K TV-Technologien im ersten Halbjahr 2019 - GfK Insights zur weltweiten Entwicklung des Segments Unterhaltungselektronik.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zum-welttag-des-kaffees-2021/
Title: Pressemeldung zum Welttag des Kaffees 2021 - NIQ
Description: Österreich: ein Land der Kaffeetrinker!
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zum-tag-des-bieres-2021/
Title: Pressemeldung zum Tag des Bieres 2021 - NIQ
Description: Durch die Covid-19 Krise und die Gastro-Schließungen stieg der Kauf von Bier bei Privathaushalten deutlich.
Allow: https://nielseniq.com/global/de/news-center/2021/konjunkturelle-aufbruchstimmung/
Title: Konjunkturelle Aufbruchstimmung - NIQ
Description: Erholung des Konsums in der zweiten Jahreshälfte möglich Die Stimmung der Verbraucher zeigt im Mai mehr Licht als Schatten. Die Konjunktur- und Einkommenserwartungen legen zu. Dagegen erleidet die Anschaffungsneigung nach drei Anstiegen in Folge moderate Einbußen. So prognostiziert GfK für das Konsumklima für Juni 2021 einen Wert von -7,0 Punkten und damit 1,6 Punkte mehr als im Mai dieses Jahres (revidiert -8,6 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Mai 2021.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-markt-monitor-schweiz-1-quartal-2023/
Title: GfK Markt Monitor Schweiz 1. Quartal 2023 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 1. Quartal 2023.
Allow: https://nielseniq.com/global/de/news-center/2021/konsumklima-stagniert-im-juli/
Title: Konsumklima stagniert im Juli - NIQ
Description: Konsumklima stagniert im Juli Nürnberg, 28. Juli 2021 – Nach der zuletzt deutlichen Aufhellung legt die Stimmung der Verbraucher im Juli eine Verschnaufpause ein. Sowohl die Konjunktur- als auch die Einkommenserwartung verzeichnen moderate Verluste, während die Anschaffungsneigung nochmals leicht zulegen kann. So prognostiziert GfK für das Konsumklima für August -0,3 Punkte und damit den gleichen Wert wie im Juli dieses Jahres. Dies sind Ergebnisse der GfK-Konsumklimastudie für Juli 2021.
Allow: https://nielseniq.com/global/de/insights/infographic/2024/bild-des-monats-gfk-kaufkraft-europa-2024/
Title: Bild des Monats: GfK Kaufkraft, Europa 2024 - NIQ
Description: Unser Geomarketing Bild des Monats für Oktober zeigt die regionale Verteilung der Kaufkraft in Europa im Jahr 2024.
Allow: https://nielseniq.com/global/de/news-center/2023/der-trend-geht-zum-zweit-e-bike/
Title: Der Trend geht zum Zweit-E-Bike - NIQ
Description: Jeder vierte potenzielle Elektrorad-Käufer in Deutschland besitzt bereits ein E-Bike. Dies zeigt die aktuelle Ausgabe des jährlich erscheinenden GfK E-Bike Monitor 2022. Die Studie beleuchtet im europäischen Vergleich, wie sich potenzielle Käufer von Fahrrädern mit Elektroantrieb informieren und über welche Stationen sie ihre Customer Journey führt.
Allow: https://nielseniq.com/global/de/news-center/2023/der-fashionmarkt-schliesst-das-jahr-2022-mit-positivem-ergebnis-ab-schweizer-home-living-markt-mit-leichtem-ruckgang/
Title: Der Fashionmarkt schliesst das Jahr 2022 mit positivem Ergebnis ab, Schweizer Home & Living Markt mit leichtem Rückgang - NIQ
Description: Fashionmarkt Schweiz, Mode, Bekleidung, Entwicklung Märkte, Home und Living, Wohnungseinrichtung, Gesamtjahr 2022
Allow: https://nielseniq.com/global/de/insights/report/2021/munchner-geben-2021-online-am-meisten-geld-fur-lebensmittel-aus/
Title: Münchner geben 2021 online am meisten Geld für Lebensmittel aus - NIQ
Description: Die Münchner belegen bei den Online-Ausgaben für Lebensmittel bundesweit erneut den ersten Platz. Im Schnitt beträgt die Pro-Kopf-Kaufkraft 109 Euro.
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-industriedichte-deutschland-2025/
Title: Bild des Monats: Industriedichte, Deutschland 2025 - NIQ
Description: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2025.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-kaufkraft-deutschland-2022/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für Januar zeigt die regionale Verteilung der Kaufkraft in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/insights/education/2021/wie-sie-eine-datengesteuerte-kultur-aufbauen/
Title: Wie Sie eine datengestützte Kultur aufbauen - NIQ
Description: CPG Unternehmen mit einer starken Datenkultur verpassen keine Wachstumschance. Faktenbasierte Insights sind für jeden leicht zugänglich, verständlich und nutzbar - egal, ob es sich um Analysten, Marketers oder Insights Manager handelt.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/die-entwicklung-des-e-commerce-weltweit/
Title: Die Entwicklung des E-Commerce weltweit - NIQ
Description: Früher drehten sich die wichtigsten Themen und Fragen im Zusammenhang mit dem elektronischen Handel um das Vertrauen der Verbraucher und die Hindernisse - heute konzentrieren sich die Unternehmen auf eine effiziente Lieferung und das Online-Erlebnis der Benutzer als Antwort auf die Bedürfnisse der Online-Käufer.
Allow: https://nielseniq.com/global/de/insights/report/2018/aiwork-kunstliche-intelligenz-und-chancen-in-der-marktforschung/
Title: AI@Work: Künstliche Intelligenz und Chancen in der Marktforschung
Description: Smarte Kollegen sind keine Konkurrenz, sondern die besten Partner im Team. Bei GfK helfen sie beispielsweise, nie geahnte Mengen unstrukturierten Textes so auszuwerten, dass intuitive und rationale Kaufentscheidungsprozesse ermittelt, verglichen und handlungsleitend zur Verfügung gestellt werden.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-kaufkraft-europa-2021/
Title: Bild des Monats: GfK Kaufkraft Europa 2021 - NIQ
Description: Das GfK Bild des Monats für November zeigt die regionale Verteilung der Kaufkraft in Europa im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2020/globaler-smartphone-markt-bleibt-2020-stabil/
Title: Globaler Smartphone-Markt bleibt 2020 stabil
Description: Das sind Ergebnisse von GfK zum globalen Markt für Smartphones.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-regionale-consumer-styles-safety-seekers-deutschland-2022/
Title: Bild des Monats: GfK Regionale Consumer Styles, Safety-Seekers, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für August zeigt die regionale Verteilung der Safety-Seekers in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/news-center/2022/in-heidelberg-gibt-es-deutschlandweit-die-meisten-jungen-haushalte/
Title: Heidelberg: Höchster Anteil junger Haushalte in Deutschland
Description: Fast 23 % der Haushalte in Heidelberg haben Hauptverdiener unter 30 – knapp 96 % über dem Bundesdurchschnitt laut GfK‑Studie 2021.
Allow: https://nielseniq.com/global/de/news-center/2019/black-friday-und-singles-day-umsatze-ubertreffen-weihnachtsgeschaft-2/
Title: Black Friday und Singles’ Day: Umsätze übertreffen Weihnachtsgeschäft
Description: GfK Insights zeigen, dass der Trend bei Verbrauchern weg von günstigen hin zu höherwertigen Produkten im Angebot geht.
Allow: https://nielseniq.com/global/de/insights/education/2016/unsere-events-hier-konnen-sie-uns-personlich-treffen/
Title: Unsere Events – hier können Sie uns persönlich treffen
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/info/thought-leadership/
Title: Thought leadership - NIQ
Description: Entdecken Sie die Bedeutung von Thought Leadership in der heutigen Unternehmenslandschaft. Lernen Sie Strategien und Best Practices kennen und erfahren Sie, wie die Marktforschung von NIQ Ihre Kampagnen verbessern kann.
Allow: https://nielseniq.com/global/de/insights/commentary/2025/best-brands-2025/
Title: Best Brands 2025 - NIQ
Description: Machen Sie Ihre Marke unwiderstehlich! Entfalten Sie Ihr Potenzial mit datenbasierten Empfehlungen.
Allow: https://nielseniq.com/global/de/about-us/curtis-miller/
Title: Curtis Miller: Chief Transformation Officer bei NielsenIQ
Description: Entdecken Sie, wie Curtis Miller bei NielsenIQ durch innovative Marktforschungslösungen führt. Erfahren Sie mehr über seine Rolle!
Allow: https://nielseniq.com/global/de/news-center/2023/konsumklima-holt-verluste-des-vormonats-wieder-auf/
Title: Konsumklima holt Verluste des Vormonats wieder auf - NIQ
Description: Nach einem leichten Rückgang im Vormonat stabilisiert sich die Verbraucherstimmung im Juli wieder. Die Einkommensaussichten legen moderat zu, während die Konjunkturerwartung und die Anschaffungsneigung nahezu unverändert gegenüber Juni sind. GfK prognostiziert für das Konsumklima im August -24,4 Punkte und damit 0,8 Punkte mehr als im Juli dieses Jahres (revidiert -25,2 Punkte). Dies sind Ergebnisse der GfK Konsumklimastudie für Juli 2023.
Allow: https://nielseniq.com/global/de/insights/infographic/2023/die-total-economic-impact-tei-studie-bestatigt-die-vorteile-mit-gfknewron/
Title: Die Total Economic Impact (TEI) Studie von gfknewron
Description: Entdecken Sie, wie die TEI-Studie die Vorteile von gfknewron bestätigt. Erfahren Sie mehr und nutzen Sie die Insights für Ihren Erfolg!
Allow: https://nielseniq.com/global/de/news-center/2019/studie-von-araplus-und-gfk/
Title: Studie von ARAplus und GfK
Description: Erstes "Circular Economy Barometer Österreichs": Unternehmen sind bereit, Unsicherheiten sind groß
Allow: https://nielseniq.com/global/de/insights/education/2024/gfk-insight-talks-assess-refocus-emerge-stronger/
Title: GfK Insight Talks | Assess. Refocus. Emerge stronger. - NIQ
Description: Entdecken Sie die GfK Insight Talks 2024, um Ihre Strategien neu zu bewerten und gestärkt hervorzugehen. Jetzt anmelden und führen!
Allow: https://nielseniq.com/global/de/insights/success-story/2022/hp-aufbau-und-unterstutzung-von-strategischen-initiativen-basierend-auf-gfknewron-consumer/
Title: Aufbau strategischer Initiativen, die in gfknewron Consumer verwurzelt sind - NIQ
Description: HP nutzt die Consumer Intelligence der GfK, um kurzfristige taktische Maßnahmen und mittel- bis langfristige strategische Entscheidungen zu treffen.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-september-2024/
Title: On Premise Consumer Pulse Report für Deutschland: September 2024 - NIQ
Description: Dieser monatliche On Premise Consumer Pulse Report soll das Konsumverhalten der Verbraucher und deren Schwankungen in der Zeit von Februar bis Marz 2024 in Deutschland erfassen.
Allow: https://nielseniq.com/global/de/insights/report/2015/bild-des-monats-otc-kaufkraft-deutschland/
Title: Bild des Monats: OTC-Kaufkraft Deutschland
Description: Das GfK Bild des Monats für September zeigt die OTC-Kaufkraft in Deutschland im Jahr 2015 auf Ebene der Stadt- und Landkreise (Quelle: GfK). Die GfK OTC (Over-The-Counter)-Kaufkraft stellt das zur Verfügung stehende Einkommen für frei verkäufliche Gesundheitsprodukte, die über Apotheken vertrieben werden, dar.
Allow: https://nielseniq.com/global/de/insights/success-story/2021/ingram-micro-das-beste-aus-sich-verandernden-markt-kunden-und-kanaltrends-machen/
Title: Das Beste aus sich verändernden Markt-, Kunden- und Kanaltrends machen - NIQ
Description: Wie Ingram Micro mithilfe der Supply Chain Insights von GfK das Beste aus sich verändernden Markt-, Verbraucher- und Kanaltrends macht.
Allow: https://nielseniq.com/global/de/insights/events/2025/webinar-das-kleine-kaufkraft-einmaleins/
Title: Webinar: Das kleine Kaufkraft-Einmaleins - NIQ
Description: Erfahren Sie im Webinar am 13. März mehr über die Kaufkraft in Deutschland und warum sie für regionale Analysen eine wichtige Kennziffer ist.
Allow: https://nielseniq.com/global/de/insights/report/2015/gfk-stellt-prognose-zum-verkaufsflachenbedarf-vor/
Title: GfK stellt Prognose zum Verkaufsflächenbedarf vor
Description: GfK hat den Verkaufsflächenbedarf im deutschen Einzelhandel untersucht und eine Prognose der Verkaufsflächenentwicklung nach Warengruppe und Betriebstyp bis 2025 entwickelt.
Allow: https://nielseniq.com/global/de/login/
Title: Login - NIQ
Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.
Allow: https://nielseniq.com/global/de/insights/education/2016/gfk-dental-marketing-tag-2016-oral-health-dentalpanel/
Title: GfK Dental Marketing Tag 2016
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2018/bild-des-monats-kaufkraft-d-a-ch/
Title: Bild des Monats: Kaufkraft D-A-CH
Description: Das GfK Bild des Monats für April zeigt die Verteilung der Kaufkraft im Jahr 2018 in Deutschland, Österreich und der Schweiz.
Allow: https://nielseniq.com/global/de/insights/analysis/2020/mehr-als-pos-daten-die-gfk-consumer-insights-engine/
Title: Mehr als POS-Daten – die GfK Consumer Insights Engine
Description: Die GfK Consumer Insights Engine hilft Ihnen, Ihre Marketing- und Werbeinvestitionen entlang der Customer Journey zu optimieren.
Allow: https://nielseniq.com/global/de/news-center/2019/kleiner-dampfer-fur-das-konsumklima/
Title: Kleiner Dämpfer für das Konsumklima
Description: Ergebnisse der GfK-Konsumklimastudie für März 2019
Allow: https://nielseniq.com/global/de/news-center/2020/heidelberg-hat-die-meisten-jungen-haushalte-in-deutschland/
Title: Heidelberg hat die meisten jungen Haushalte in Deutschland
Description: Das zeigt die Studie „GfK Bevölkerungsstrukturdaten 2019“, die die regionale Verteilung von Familien-, Alters-, Einkommens- und Bebauungsstrukturen in Deutschland ausweist.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/trends-die-die-globale-fmcg-einzelhandelslandschaft-pragen/
Title: Trends, die die globale FMCG-Einzelhandelslandschaft prägen - NIQ
Description: Die branchenführenden Retail Measurement Services (RMS) von NielsenIQ haben neue und bedeutsame Verschiebungen im aktuellen Verbraucherverhalten und in der FMCG-Einzelhandelslandschaft weltweit identifiziert.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-detailhandel-schweiz/
Title: GfK Detailhandel Schweiz - NIQ
Description: Dokumentation Detailhandel Schweiz, Kennzahlen und Hitlisten zum Schweizer Detail- und Onlinehandel, sowie aktuelle Trends
Allow: https://nielseniq.com/global/de/insights/infographic/2022/online-einkaufsveranstaltungen-ein-wendepunkt/
Title: Online-Einkaufsveranstaltungen - ein Wendepunkt - NIQ
Description: Da immer mehr Verbraucher den Druck steigender Warenkosten spüren, sind sie entschlossen, ihre Ausgaben zu senken, indem sie online die besten Preisangebote finden - auch wenn das bedeutet, grenzüberschreitend einzukaufen.
Allow: https://nielseniq.com/global/de/insights/education/2022/wie-lasst-sich-das-online-einkaufserlebnis-verbessern/
Title: Wie lässt sich das Online-Einkaufserlebnis verbessern? - NIQ
Description: Entdecken Sie, wie Sie das Online-Shopping-Erlebnis verbessern können. Praktische Tipps und Insights warten auf Sie. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/nielseniq-und-gfk-schliesen-sich-zu-einem-fuhrenden-globalen-anbieter-von-verbraucher-und-handelsdaten-zusammen-2/
Title: NielsenIQ und GfK schließen sich zu einem führenden globalen Anbieter von Verbraucher- und Handelsdaten zusammen - NIQ
Description: NielsenIQ und GfK schließen sich zu einem führenden globalen Anbieter von Verbraucher- und Handelsdaten zusammen Chicago, USA und Nürnberg, Deutschland – 1. Juli 2022 – NielsenIQ und GfK SE, zwei globale Daten- und Analytik-Dienstleister, haben heute ihren geplanten Zusammenschluss bekanntgegeben.
Allow: https://nielseniq.com/global/de/news-center/2020/bericht-zur-kaufkraft-in-deutschland-2020-gfk-studie/
Title: Kaufkraft der Deutschen beläuft sich 2020 auf 23.766 Euro
Description: Deutsche Kaufkraft 2020: Regionale GfK Kaufkraftdaten als wichtige Grundlage der Vertriebs- und Marketingplanung. Laden Sie sich die Daten herunter!
Allow: https://nielseniq.com/global/de/news-center/2024/neuer-umsatzrekord-in-der-black-week-2024-im-bereich-technische-konsumguter/
Title: Black Week 2024: Rekordumsatz Tech-Konsumgüter CHF 156 Mio
Description: Entdecken Sie, wie die Black Week 2024 neue Umsatzrekorde im Bereich technische Konsumgüter setzte. Lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/insights/report/2016/neue-studie-diy-purchase-journey/
Title: Neue Studie - DIY Purchase Journey
Description: GfK Studie “Purchase Journey für Elektrowerkzeuge”
Allow: https://nielseniq.com/global/de/insights/analysis/2021/die-optimale-user-experience-im-e-commerce/
Title: Die optimale User Experience im E-Commerce - NIQ
Description: Es ist mehr denn je erforderlich, die E-Shopper, ihre Unterschiede, ihre Bedürfnisse und Erwartungen zu kennen. Perspektiven für die Chancen und Herausforderungen des elektronischen Handels.
Allow: https://nielseniq.com/global/de/insights/commentary/2024/black-friday-highlights-2024/
Title: Haushalts-kleingeräte werden die Highlights am Black Friday - NIQ
Description: Staubsauger, Styling, Heißluftfritteusen: Haushaltskleingeräte werden die Highlights am Black Friday
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-im-aufwind-nur-ein-kurzzeitiges-aufflackern/
Title: Konsumklima im Aufwind – nur ein kurzzeitiges Aufflackern? - NIQ
Description: Die Verbraucherstimmung in Deutschland hat sich im Juli spürbar verbessert. Die Einkommenserwartungen legen deutlich zu und sowohl die Konjunkturerwartung wie auch die Anschaffungsneigung steigen moderat an. Die Sparneigung hingegen zeigt sich nahezu unverändert. Vor dem Hintergrund dieser Entwicklungen kann sich das Konsumklima aktuell deutlich erholen: Der Indikator steigt in der Prognose für August im Vergleich zum Vormonat (revidiert -21,6 Punkte) um 3,2 Zähler auf -18,4 Punkte. Dies zeigen die aktuellen Ergebnisse des GfK Konsumklimas powered by NIM.
Allow: https://nielseniq.com/global/de/insights/report/2018/kleine-bons-und-weniger-frequenz/
Title: Kleine Bons und weniger Frequenz?
Description: Seit Jahren sehen wir eine Verschiebung in den Kanälen vom stationären Einkauf hin zum Onlinehandel. Ein Trend, der sich aber über alle Absatzkanäle hinweg durchsetzt, ist die sinkende Anzahl verkaufter Produkte im Bekleidungssegment. Zwar ist der stationäre Handel davon stärker betroffen als der Onlinehandel, aber auch online wird weniger mit den in den Warenkorb geklickten Teilen umgesetzt.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-einzelhandelsanteil-privater-konsum-europa-2021/
Title: Bild des Monats: Einzelhandelsanteil privater Konsum, Europa 2021 - NIQ
Description: Das GfK Bild des Monats für Juli zeigt den Einzelhandelsanteil am privaten Konsum 2021 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-einzelhandelsanteil-am-privaten-konsum-europa-2022/
Title: Bild des Monats: Einzelhandelsanteil am privaten Konsum, Europa 2022 - NIQ
Description: Das GfK Bild des Monats für August zeigt den Einzelhandelsanteil am privaten Konsum 2022 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/insights/report/2024/gesundheit-im-regal-vom-suchen-und-finden/
Title: Gesundheit im Regal – Vom Suchen und Finden - NIQ
Description: NIQ und GfK kombinieren verschiedene Datenquellen, um Ihnen die Full ViewTM auf Gesundheit im Regal zu geben. Jetzt Report herunterladen
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-newsletter-2-2021/
Title: GfK Newsletter #2/2021 - NIQ
Description: Am Markt- und Konsumentenpuls
Allow: https://nielseniq.com/global/de/insights/report/2019/bild-des-monats-gfk-kaufkraft-europa-2019/
Title: Bild des Monats: GfK Kaufkraft Europa 2019
Description: Das GfK Bild des Monats für November zeigt die Verteilung der Kaufkraft in Europa im Jahr 2019.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-einzelhandelskaufkraft-deutschland-2021/
Title: Bild des Monats: GfK Einzelhandelskaufkraft, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für Dezember zeigt die regionale Verteilung der Einzelhandelskaufkraft im Online- und stationären Handel 2021 in Deutschland.
Allow: https://nielseniq.com/global/de/legal/cookies-and-other-tracking-technologies/
Title: Cookies and Other Tracking Technologies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/globale-online-shopping-events-bieten-grose-chancen-fur-marken/
Title: Globale Online-Shopping-Events bieten große Chancen für Marken - NIQ
Description: NielsenIQ data shows what impact major global online shopping events have on brands and how they can benefit from these events.
Allow: https://nielseniq.com/global/de/insights/report/2024/niq-shopper-trends-2024/
Title: NIQ Shopper Trends 2024​ - NIQ
Description: Erhöhen Sie Kundenbindung und Umsatz durch ein umfassendes Verständnis der sich wandelnden Einzelhandelslandschaft. Mehr erfahren
Allow: https://nielseniq.com/global/de/insights/report/2015/gfk-kaufkraft-usa-2015/
Title: GfK Kaufkraft USA 2015
Description: Im internationalen Vergleich ist die Kaufkraft der USA mit 35.179 Euro pro Kopf verhältnismäßig hoch, da viele Sozialleistungen wie beispielsweise Kranken- oder Arbeitslosenversicherungen privat getragen werden.
Allow: https://nielseniq.com/global/de/insights/success-story/2020/lenovo-so-schaffen-sie-es-taktische-geschaftsentscheidungen-zu-treffen/
Title: So schaffen Sie es, taktische Geschäftsentscheidungen zu treffen - NIQ
Description: So nutzt Lenovo wöchentliche POS-Daten zur schnellen Anpassung von Prognosen und Werbeaktionen. Lesen Sie die Case-Study
Allow: https://nielseniq.com/global/de/insights/report/2023/on-premise-consumer-pulse-report-fur-deutschland-august-2023/
Title: On Premise Consumer Pulse Report für Deutschland August 2023 - NIQ
Description: CGA by NIQ is excited to introduce Consumer Pulse Reports monthly to provide rapid and insightful analysis of consumer behaviour and trends within the On Premise channel across Germany.
Allow: https://nielseniq.com/global/de/insights/report/2021/home-electronics-market-index-hemix-q1-q3-2021/
Title: Home Electronics Market Index (HEMIX) Q1-Q3 2021 - NIQ
Description: Markt für Home Electronics auch nach dem dritten Quartal positiv - +6.9%
Allow: https://nielseniq.com/global/de/news-center/2021/der-globale-markt-fur-technische-konsumguter-verzeichnet-im-ersten-halbjahr-2021-neuen-hochststand/
Title: Der globale Markt für technische Konsumgüter verzeichnet im ersten Halbjahr 2021 neuen Höchststand - NIQ
Description: Der globale Markt für technische Konsumgüter verzeichnet im ersten Halbjahr 2021 neuen Höchststand GfK erwartet moderates Wachstum im zweiten Halbjahr Nürnberg, 14. September 2021 – Der weltweite Markt für technische Konsumgüter (ohne Nordamerika) hat im ersten Halbjahr 2021 gegenüber dem Vorjahreszeitraum einen Rekordanstieg von 26 Prozent verzeichnet. Das entspricht einem Umsatzvolumen von 433 Milliarden US-Dollar. Angesichts der Spitzenumsätze in der zweiten Jahreshälfte 2020 ist von einem moderaten Wachstum im zweiten Halbjahr 2021 auszugehen. Für das Jahr 2021 erwartet GfK ein Umsatzvolumen von 1,4 Billiarden US-Dollar (+12 Prozent) – was einen neuen Höchststand markiert. Haupttreiber für das Wachstum bleibt die Tatsache, dass sich immer noch viele Menschen verstärkt zu Hause aufhalten. So bleibt die Nachfrage nach technischen Lösungen für die Arbeit im Homeoffice, Homeschooling, Unterhaltung und das Kochen zu Hause hoch.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-juni-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Juni 2024 - NIQ
Description: Entdecken Sie die neuesten Trends im deutschen On-Premise-Markt mit unserem Juni 2024 Bericht. Jetzt lesen und informieren!
Allow: https://nielseniq.com/global/de/legal/receiptrocket-privacy-notice-germany/
Title: ReceiptRocket Privacy Notice - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/commentary/2023/der-deutsche-bierkonsument-sieben-cga-erkenntnisse/
Title: Der deutsche Bierkonsument: Sieben CGA-Erkenntnisse - NIQ
Description: Entdecken Sie sieben wichtige Erkenntnisse über den deutschen Bierkonsumenten von 2023. Bleiben Sie informiert, lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/insights/success-story/2021/treffen-sie-datengesteuerte-entscheidungen-schneller/
Title: Treffen Sie datengesteuerte Entscheidungen - schneller - NIQ Treffen Sie datengesteuerte Entscheidungen - schneller
Description: Laden Sie die Fallstudie herunter, um zu erfahren, wie ein globaler CPG-Hersteller seinen Umgang mit Daten durch automatisierte Technologie verbessert hat.
Allow: https://nielseniq.com/global/de/news-center/2019/smart-homes-doch-noch-nicht-smart-genug/
Title: Smart Homes – Doch noch nicht smart genug?
Description: Ergebnisse von GfK zum globalen Smart-Home-Markt anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/insights/education/2017/gfk-selbstmedikationstage-2017/
Title: GfK Selbstmedikationstage 2017
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/commentary/2024/black-week-2024-wer-gewinnt-wer-verliert/
Title: Black Week 2024: Gewinner & Verlierer im Handel
Description: Die Black Week bleibt ein wichtiger Umsatztreiber für technische Konsumgüter. Laut GfK Handelspaneldaten stieg der Umsatz in der Black Week 2024 (KW 48) im Vergleich zum Vorjahr um +4,7 %.
Allow: https://nielseniq.com/global/de/news-center/2022/inflation-und-krisenstimmung-daruber-machen-sich-die-deutschen-aktuell-sorgen/
Title: Inflation und Krisenstimmung: Darüber machen sich die Deutschen aktuell Sorgen - NIQ
Description: Die Inflation ist derzeit die größte Sorge der Deutschen und löst damit die Corona-Pandemie als Sorge Nr. 1 ab. Aktuelle Juli-Daten von GfK zeigen, dass 84 Prozent der Deutschen besorgt über die Preissteigerungen bei Öl, Gas und Benzin sind. 80 Prozent fürchten Lieferengpässe bei diesen Energieträgern sowie steigende Lebensmittelpreise. Ängste wegen eines möglichen Jobverlustes spielen dagegen nur eine kleine Rolle: 21 Prozent sind betroffen.
Allow: https://nielseniq.com/global/de/news-center/2019/globaler-markt-fur-technische-konsumguter-knackt-billionengrenze/
Title: Globaler Markt für technische Konsumgüter knackt Billionengrenze
Description: Der globale Markt für technische Konsumgüter knackte im Jahr 2018 erstmals knapp die Billionengrenze.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/inflation-ein-kurz-mittel-oder-langfristiges-thema/
Title: Inflation: Kurz-, mittel- oder langfristiges Thema?
Description: Ist Inflation nur ein vorübergehendes Phänomen oder ein langfristiger Faktor? Erfahren Sie mehr und sichern Sie Ihre Marktstrategie jetzt.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-einzelhandelszentralitat-deutschland-2023/
Title: Bild des Monats: GfK Einzelhandelszentralität, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für November zeigt die regionale Verteilung der Einzelhandelszentralität in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/insights/infographic/2015/deutsche-geben-weniger-fur-weihnachtsgeschenke-aus-spenden-aber-mehr/
Title: Deutsche geben weniger für Weihnachtsgeschenke aus, spenden aber mehr
Description: Bücher, Spielwaren und Bekleidung werden auch in diesem Jahr am häufigsten unter dem Weihnachtsbaum liegen.
Allow: https://nielseniq.com/global/de/news-center/2023/niq-launcht-neue-brand-identity-und-liefert-den-full-view/
Title: NIQ launcht neue Brand Identity und liefert den “Full View” - NIQ
Description: Neues Branding spiegelt Versprechen wider das umfassendste und eindeutigste Verständnis des Kaufverhaltens der Verbraucher weltweit zu liefern
Allow: https://nielseniq.com/global/de/landing-page/niq-consumer-panel/
Title: NIQ-Consumer Panel - NIQ
Description: Entdecken Sie Verbrauchertrends mit NielsenIQ Consumer Panel. Erhalten Sie präzise Daten für strategische Entscheidungen. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/insights/infographic/2016/preissensibilitat-bei-kaufern-gfk-data-partnership-programm/
Title: Ein Produkt, ein Preis
Description: 1 Produkt, 1 Preis: Konsumenten wollen transparente & einheitliche Preise. Entwickeln Sie Ihre Preisstrategie für den Konsumenten von morgen!
Allow: https://nielseniq.com/global/de/info/brand-recognition/
Title: Brand Recognition stärken: Vertrauen und Loyalität aufbauen
Description: Markenwiedererkennung steigern: Strategien, KPIs und Tools von NIQ für eine stärkere Marktpräsenz. Entdecken Sie den Schlüssel zum Markenerfolg.
Allow: https://nielseniq.com/global/de/insights/infographic/2015/erkaltungen-und-schlafprobleme-sind-haufigste-gesundheitsbeschwerden/
Title: Erkältungen und Schlafprobleme sind häufigste Gesundheitsbeschwerden
Description: Welche gesundheitlichen Probleme machten Verbraucher in den letzten zwölf Monaten zu schaffen?
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-wachstumsrate-des-einzelhandelsumsatzes-europa-2022/
Title: Bild des Monats: Wachstumsrate des Einzelhandelsumsatzes, Europa 2022 - NIQ
Description: Das GfK Bild des Monats für Juli zeigt die Wachstumsrate des Einzelhandelsumsatzes 2022 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/news-center/2023/niq-und-gfk-schliesen-sich-zum-weltweit-fuhrenden-consumer-intelligence-unternehmen-zusammen-2/
Title: NIQ und GfK schließen sich zum weltweit führenden Consumer Intelligence-Unternehmen zusammen - NIQ
Description: NIQ und GfK schließen sich zum weltweit führenden Consumer Intelligence-Unternehmen zusammen NielsenIQ und GfK bieten gemeinsam den Full View™, den weltweit umfassendsten und klarsten Blick auf das Kaufverhalten von Konsumenten, kombiniert mit einer unvergleichlichen Omnichannel-Abdeckung, Datenplattformen und vorausschauenden Analysen. Das kombinierte Unternehmen hat einen Umsatz von über 4 Milliarden US Dollar und mehr als 30.000 Kunden in über 100 Ländern. Eine komplementäre und einzigartige globale Reichweite sowie die Investitionen in Abdeckung und Technologie ermöglichen weiteres strategisches Wachstum.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-markt-monitor-schweiz-1-3-quartal-2023/
Title: GfK Markt Monitor Schweiz 1.-3. Quartal 2023 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 1.-3. Quartal 2023.
Allow: https://nielseniq.com/global/de/news-center/2025/deutsche-sind-im-europaeischen-vergleich-modemuffel/
Title: Deutsche sind im europäischen Vergleich Modemuffel - NIQ
Description: Die Deutschen geben pro Kopf 547 Euro für Bekleidung und Schuhe aus und damit deutlich weniger als die meisten anderen Länder in Europa.
Allow: https://nielseniq.com/global/de/insights/report/2018/studie-uber-das-konsumentenverhalten-hinsichtlich-datenschutz/
Title: Studie über das Konsumentenverhalten hinsichtlich Datenschutz
Description: Die Reaktion des Konsumenten auf die Datenschutz-Grundverordnung (GDPR)
Allow: https://nielseniq.com/global/de/news-center/2022/best-brands-awards-2022-das-sind-die-gewinner/
Title: Best Brands Awards 2022: Das sind die Gewinner - NIQ
Description: Sie sind die stärksten Marken des Jahres: Heute Abend wurden im Rahmen einer feierlichen Gala in München die Best Brands Awards verliehen. Beim einzigen studienbasierten Markenpreis Deutschlands überzeugte Sony Playstation als „Best Brand Overall“, Rügenwalder Mühle bekam den Preis als „Best Brand Food & Beverages“ und das Online-Reiseportal booking.com konnte in der Kategorie „Best Brand Travel“ überzeugen. DHL sicherte sich Platz 1 als „Best Hybrid Brand“.
Allow: https://nielseniq.com/global/de/insights/education/2022/social-shopping-ist-die-zukunft-des-e-commerce/
Title: Social Shopping ist die Zukunft des E-Commerce - NIQ
Description: Entdecken Sie, wie Social Shopping die Zukunft des E-Commerce prägt. Erfahren Sie mehr über Trends und Strategien. Lesen Sie jetzt!
Allow: https://nielseniq.com/global/de/news-center/2019/verbraucher-gaben-im-ersten-halbjahr-2019-rund-210-milliarden-euro-fur-smartphones-aus/
Title: Verbraucher gaben im ersten Halbjahr 2019 rund 210 Milliarden Euro für Smartphones aus
Description: Ergebnisse von GfK zum globalen Smartphone-Markt anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/insights/report/2022/herausfordernde-zeiten-fur-den-unterhaltungselektronikmarkt-in-osterreich/
Title: Herausfordernde Zeiten für den Unterhaltungselektronikmarkt in Österreich - NIQ
Description: Das sind Ergebnisse von GfK für Österreich zur IFA 2022.
Allow: https://nielseniq.com/global/de/insights/education/2022/was-ist-inflation-glossar-begriffe-und-definitionen/
Title: Was ist Inflation? Glossar: Begriffe und Definitionen - NIQ
Description: Das Thema Inflation ist derzeit in aller Munde - und das aus gutem Grund. Weltweit nimmt der Inflationsdruck zu und wirkt sich auf die Preise von Produkten, die Kaufkraft der Verbraucher und die Lebenshaltungskosten aus.
Allow: https://nielseniq.com/global/de/insights/education/2022/warum-cpg-unternehmen-eine-datengesteuerte-strategie-brauchen/
Title: Warum CPG-Unternehmen eine datengesteuerte Strategie brauchen - NIQ
Description: Mit NielsenIQ Advanced Analytics können Unternehmen proaktiv auf Kundenwünsche und die sich ändernden Marktanforderungen reagieren.
Allow: https://nielseniq.com/global/de/insights/report/2021/stationarer-einzelhandelsumsatz-in-deutschland-wachst-2021-um-123-milliarden-euro-im-vergleich-zu-vor-corona/
Title: Stationärer Einzelhandelsumsatz in Deutschland wächst 2021 um 12,3 Milliarden Euro im Vergleich zu vor Corona - NIQ
Description: Die aktuelle GfK-Prognose zum stationären Einzelhandelsumsatz in Deutschland geht für dieses Jahr von einem nominalen Gesamtwachstum von 2,9 Prozent im Vergleich zum Vor-Corona-Jahr 2019 aus.
Allow: https://nielseniq.com/global/de/insights/education/2022/schachmatt-clevere-preispositionierung-und-effektive-promotions-planen/
Title: Clever Preise setzen & Aktionen gezielt planen
Description: Erfahren Sie, wie clevere Preisstrategien und gezielte Promotionplanung den Markterfolg sichern können. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/insights/report/2020/bild-des-monats-gfk-kaufkraft-schweiz-2020/
Title: Bild des Monats: GfK Kaufkraft, Schweiz 2020
Description: Das GfK Bild des Monats für Mai zeigt die regionale Verteilung der Kaufkraft in der Schweiz im Jahr 2020.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-markt-monitor-schweiz-1-4-quartal-2022/
Title: GfK Markt Monitor Schweiz 1. -4. Quartal 2022 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1.-4. Quartal 2022.
Allow: https://nielseniq.com/global/de/insights/report/2022/consumer-index-juni-2022/
Title: Consumer Index Juni 2022 - NIQ
Description: Consumer Index Juni 2022
Allow: https://nielseniq.com/global/de/insights/education/2022/von-der-produkteinfuhrung-zum-gewinn-wie-sie-ihr-cpg-unternehmen-mit-dem-richtigen-datenpartner-operationalisieren/
Title: Von der Produkteinführung zum Gewinn: Wie Sie Ihr CPG-Unternehmen mit dem richtigen Datenpartner operationalisieren - NIQ
Description: Die erfolgreiche Markteinführung eines Konsumgüterprodukts ist ein wichtiger Meilenstein für aufstrebende Hersteller. Aber das ist erst der Anfang der Wachstumsreise Ihres Unternehmens und der Suche nach einem nachhaltigen Weg zum Erfolg.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/optimieren-sie-die-produktverteilung-beginnen-sie-hier/
Title: Optimieren Sie die Produktverteilung? Beginnen Sie hier. - NIQ
Description: Der Vertrieb eines FMCG- oder CPG-Produkts ist kostspielig. Das sind die Gründe 1 bis 3, um Ihre Strategie in die Tat umzusetzen! Hier finden Sie alles, was Sie über den Vertrieb von Produkten wissen und verstehen müssen, und wie Sie den besten Plan für Ihre Marke erstellen.
Allow: https://nielseniq.com/global/de/news-center/2022/konsumklima-zwischen-kurzfristigen-einbusen-und-mittelfristigen-erholungsaussichten/
Title: Konsumklima: Einbußen und Erholung im Ausblick
Description: Das Konsumklima schwankt: kurzfristige Einbußen treffen auf mittelfristige Erholungschancen. Jetzt mehr erfahren und vorbereitet sein!
Allow: https://nielseniq.com/global/de/news-center/2019/konsumklima-gerat-etwas-unter-druck/
Title: Konsumklima gerät etwas unter Druck
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für Oktober 2019.
Allow: https://nielseniq.com/global/de/insights/report/2019/mittelstadte-als-attraktive-einzelhandelsstandorte/
Title: Mittelstädte als attraktive Einzelhandelsstandorte
Description: Im Jahr 2019 haben die Deutschen im Schnitt 5.911 Euro pro Kopf für Ausgaben im Einzelhandel zur Verfügung. Allerdings wird häufig nicht am eigenen Wohnort eingekauft, weshalb Standorte mit einem starken Handelsangebot von weiterem Kaufkraftzufluss profitieren.
Allow: https://nielseniq.com/global/de/news-center/2019/pc-hardware-fur-gamer-leistung-und-spielerlebnis-treiben-die-nachfrage-im-markt/
Title: PC Hardware für Gamer: Leistung und Spielerlebnis treiben die Nachfrage im Markt
Description: Der Markt für PC-Gaming-Hardware verzeichnete im ersten Halbjahr 2019 einen weltweiten Umsatz von über 6,1 Milliarden US-Dollar.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/die-neuen-gfk-consumer-life-daten-sind-jetzt-verfugbar/
Title: Die neuen GfK Consumer Life Daten sind jetzt verfügbar - NIQ
Description: Verstehen Sie alle Facetten des Lebens der Konsument:innen und entwickeln Sie zielgruppenorientierte Strategien für die Zukunft.
Allow: https://nielseniq.com/global/de/news-center/2020/kaufkraft-der-deutschen-wird-2021-auf-23-637-euro-steigen/
Title: Kaufkraft der Deutschen wird 2021 auf 23.637 Euro steigen - NIQ
Description: Kaufkraft der Deutschen wird 2021 auf 23.637 Euro steigen GfK-Studie zur Kaufkraft Deutschland 2021 Laut der neuesten GfK Kaufkraftstudie wird sich die Kaufkraft der Deutschen 2021, nach dem Rückgang der Wirtschaftsleistung im Corona-Jahr 2020, auf 23.637 Euro pro Kopf belaufen. GfK geht von einer langsamen Erholung aus, die gemessen am revidierten Vorjahreswert zu einer Steigerung von knapp 2,0 Prozent pro Kopf führt.
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-marz-2025/
Title: On Premise Consumer Pulse Report für Deutschland: März 2025 - NIQ
Description: Diese Studie untersucht das On-Premise-Verhalten der Verbraucher im letzten Monat und testet die Besuchsabsicht für den kommenden Monat.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/nachhaltigkeit-als-motor-fur-den-td-markt/
Title: Nachhaltigkeit als Motor für den T&D Markt - NIQ
Description: Nachhaltigkeit bleibt für Verbraucher ein zentrales Kaufkriterium bei der Entscheidung für technische Konsumgüter. Laut GfK-Prognosen werden "Eco Actives“ bis 2030 weltweit rund 700 Milliarden US-Dollar für Produkte aus dem Bereich Tech & Durables ausgeben.
Allow: https://nielseniq.com/global/de/news-center/2023/globaler-buchmarkt-2023-umsatzplus-dank-steigender-preise/
Title: Globaler Buchmarkt 2023: Umsatzplus dank steigender Preise - NIQ
Description: Der neue Buchmarkt-Report von GfK Entertainment und Nielsen BookData bietet einen einzigartigen Einblick in den globalen Markt.
Allow: https://nielseniq.com/global/de/news-center/2024/regensburg-hat-deutschlandweit-die-meisten-jungen-haushalte/
Title: Regensburg hat deutschlandweit die meisten jungen Haushalte - NIQ
Description: GfK Bevölkerungsstrukturdaten Deutschland 2023: In Regensburg gibt es nicht nur die meisten Singlehaushalte, sondern auch die meisten jungen Haushalte. Das zeigt die neu veröffentlichte Studie „GfK Bevölkerungsstrukturdaten 2023“, die die regionale Verteilung von Familien-, Alters-, Einkommens- und Bebauungsstrukturen in Deutschland ausweist. In keinem anderen deutschen Kreis gibt es einen höheren Anteil an Haushalten, deren Hauptverdiener jünger als 30 Jahre alt ist, als in der bayerischen Universitätsstadt. Prozentual die meisten Seniorenhaushalte gibt es hingegen im Stadtkreis Suhl in Thüringen.
Allow: https://nielseniq.com/global/de/insights/report/2015/bild-des-monats-kaufkraft-deutschland-2015/
Title: Bild des Monats: Kaufkraft Deutschland 2015
Description: Das GfK Bild des Monats für Januar zeigt die Kaufkraftverteilung auf Ebene der 402 deutschen Stadt- und Landkreise.
Allow: https://nielseniq.com/global/de/insights/report/2018/lassige-schuhmodelle-als-wachstumstreiber/
Title: Lässige Schuhmodelle als Wachstumstreiber
Description: Schuhe stellen innerhalb des Fashionmarktes einen nicht unbedeutenden Umsatzanteil dar. Jedoch gibt es nicht den Schuhkäufer – die Ansprüche an Hersteller und Händler unterscheiden sich erheblich je Zielgruppe.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/einzelhandelslandschaft-2022-eine-neue-wirtschaftliche-spaltung-wird-den-markt-noch-mehr-fragmentieren/
Title: Einzelhandelslandschaft 2022: Der Markt bleibt fragmentiert, die wirtschaftliche Kluft wächst - NIQ
Description: Aus der COVID-19-Pandemie sind fünf neue Käufergruppen hervorgegangen, die durch eine wirtschaftliche Kluft getrennt sind und die Verbrauchernachfrage im Jahr 2022 prägen werden.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-marz-2024/
Title: On Premise Consumer Pulse Report für Deutschland: März 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in den deutschen On-Premise-Markt mit unserem März 2024 Bericht. Jetzt lesen und Expertenwissen nutzen!
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-konsumklimastudie-fur-juni-2019-gfk-presse/
Title: Einkommensaussichten erleiden Rückschlag
Description: Einkommensaussichten erleiden Rückschlag, aber Konjunkturerwartung stabilisiert sich. Lesen Sie die GfK Studie hier!
Allow: https://nielseniq.com/global/de/insights/analysis/2024/ki-ein-hebel-fur-die-krisenresilienz-von-marken/
Title: KI – ein Hebel für die Krisenresilienz von Marken - NIQ
Description: Interview: Wie Brands mit KI ihre Zielgruppen begeistern und trotz schrumpfender Märkte wachsen, verrät Michael Müller, Managing Director NIQ/GfK Germany.
Allow: https://nielseniq.com/global/de/news-center/2025/steigende-sparneigung-bremst-weitere-erholung-des-konsumklimas/
Title: Steigende Sparneigung bremst weitere Erholung des Konsumklimas - NIQ
Description: Die Verbraucherstimmung in Deutschland beginnt das neue Jahr mit einem Fehlstart. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen im Januar Einbußen hinnehmen.
Allow: https://nielseniq.com/global/de/news-center/2021/konsum-nach-corona-ist-revenge-shopping-schon-wieder-vorbei/
Title: Konsum nach Corona: Ist „Revenge Shopping“ schon wieder vorbei? - NIQ
Description: Aktuelle GfK-Daten zeigen Verschiebungen in Prioritäten der Konsumenten
Allow: https://nielseniq.com/global/de/info/what-is-global-market-dynamics/
Title: Analyse globaler Marktdynamiken für Ihren Erfolg
Description: NIQ bietet Einblicke in globale Marktdynamik: Markttrends erkennen, Chancen nutzen und Wettbewerbsvorteile sichern. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2019/entscheidung-der-europaischen-zentralbank-stimuliert-konsumklima/
Title: Entscheidung der Europäischen Zentralbank stimuliert Konsumklima
Description: Ergebnisse der GfK-Konsumklimastudie für September 2019.
Allow: https://nielseniq.com/global/de/insights/report/2015/bild-des-monats-kaufkraft-usa/
Title: Bild des Monats: Kaufkraft USA
Description: Das GfK Bild des Monats für Oktober zeigt die durchschnittliche Kaufkraft 2015 je Einwohner in den Counties der USA (Quelle: GfK).
Allow: https://nielseniq.com/global/de/insights/report/2024/osterreich-ist-groster-gewinner-kaufkraft-2024-im-deutschsprachigen-raum/
Title: Kaufkraft 2024 – Österreich größter Gewinner im DACH-Raum
Description: Kaufkraft 2024: Österreich führt DACH mit 6,7 % Zuwachs – mehr Geld für Konsum & Sparen. Entdecken Sie Chancen und regionale Trends jetzt!
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-haushaltsnettoeinkommen-unter-2-000-euro-deutschland/
Title: Bild des Monats: Haushaltsnettoeinkommen unter 2.000 Euro, Deutschland - NIQ
Description: Das GfK Bild des Monats für September zeigt die regionale Verteilung der Haushalte mit einem Haushaltsnettoeinkommen unter 2.000 Euro in Deutschland.
Allow: https://nielseniq.com/global/de/news-center/2021/nielseniq-stellt-sich-der-herausforderung-omnichannel-messung/
Title: NielsenIQ stellt sich der Herausforderung “Omnichannel-Messung” - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/education/2023/gfk-masterclass/
Title: GfK Masterclass in Zürich am 17. Oktober - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/infographic/2022/tauchen-sie-in-das-wachstum-kleiner-und-mittlerer-unternehmen-ein/
Title: Tauchen Sie in das Wachstum kleiner und mittlerer Unternehmen ein - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-august-2024/
Title: On Premise Consumer Pulse Report für Deutschland: August 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in das Konsumentenverhalten mit dem On-Premise Consumer Pulse Report Deutschland August 2024. Jetzt lesen!
Allow: https://nielseniq.com/global/de/insights/report/2023/on-premise-consumer-pulse-report-fur-deutschland-juli-2023/
Title: On Premise Consumer Pulse Report für Deutschland Juli 2023 - NIQ
Description: Newly launched, the On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants in Germany.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/inflationsentlastung-wie-kmu-mehrwert-schaffen-konnen/
Title: Inflationsentlastung: Wie KMU Mehrwert schaffen können - NIQ
Description: Die Auswirkungen der Inflation sind universell, aber exklusive Kleinmarkenkäufer haben besondere Sparmaßnahmen.
Allow: https://nielseniq.com/global/de/news-center/2024/heimelektronik-entwicklungen-im-jahr-2023/
Title: Heimelektronik: Entwicklungen im Jahr 2023 - NIQ
Description: Starker struktureller Wandel im Schweizer Markt für Heimelektronik
Allow: https://nielseniq.com/global/de/insights/report/2019/gfk-switzerland-online-panel/
Title: GfK Switzerland Online Panel
Description: askGfK ist das ISO-zertifizierte Online-(Access-) Panel der GfK Switzerland. Erfahren Sie mehr über askGfK.ch und besuchen Sie unser Mitglieder-Portal.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-konsumpotenzial-fur-vegetarischen-fleischersatz/
Title: Bild des Monats: GfK Konsumpotenzial für vegetarischen Fleischersatz - NIQ
Description: Das GfK Bild des Monats für Mai zeigt die regionale Verteilung des Konsumpotenzials für vegetarische Fleischersatzprodukte in Deutschland.
Allow: https://nielseniq.com/global/de/insights/report/2020/fmds-finanzmarktdatenservice/
Title: FMDS® - Finanzmarktdatenservice
Description: Eigenstudie der GfK Austria Mit Hilfe des FMDS® bieten wir Ihnen einen perfekten Gesamtmarktüberblick über den Österreichischen Bankenmarkt. Wir zeigen auf, wer die Big Player sind, helfen Ihnen Cross Selling Potenziale zu ermitteln, Neukundenpotenziale zu identifizieren, aber auch regionale Schwerpunkte zu setzen, zielgruppenorientiertes Marketing zu entwickeln und Ihre Vertriebseinheiten zu unterstützen und zu optimieren.
Allow: https://nielseniq.com/global/de/news-center/2020/wie-beeinflusst-covid-19-den-markt-fur-technische-konsumguter-in-deutschland/
Title: Wie beeinflusst COVID-19 den Markt für technische Konsumgüter in Deutschland?
Description: Im Vergleich zum Vorjahreszeitraum lag das Wachstum im Markt für technische Konsumgüter in Kalenderwoche 11 bei über 20 Prozent.
Allow: https://nielseniq.com/global/de/insights/education/2022/drei-wichtige-schritte-um-ihr-produkt-ins-regal-zu-bringen/
Title: Drei wichtige Schritte, um Ihr Produkt ins Regal zu bringen - NIQ
Description: Die Kenntnis der Einzelhandelslandschaft, das Verständnis Ihrer Produktkategorie und die Entwicklung eines strategischen Markteinführungsplans sind drei Schlüsselbereiche, in denen Marktinformationen genutzt werden können, um ein Produkt in die Regale zu bringen.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-markt-monitor-schweiz-2-quartal-2024/
Title: GfK Markt Monitor Schweiz 2. Quartal 2024 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 2. Quartal 2024
Allow: https://nielseniq.com/global/de/insights/education/2017/forum-2017-munchen-social-media-analyse-monitoringgfk/
Title: Erfahrungsaustausch zum Social Media Monitoring & Analytics
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2023/studie-echtzeit-daten-starken-die-rolle-von-marketeers-in-unternehmen/
Title: Studie: Echtzeit-Daten stärken die Rolle von Marketeers in Unternehmen - NIQ
Description: Die vergangenen Jahre haben gezeigt, wie schnell sich Märkte verändern und neue Trends erwachsen. Auch wenn es sinnvoll ist, in einen langfristigen Markenaufbau zu investieren, müssen Marketeers kurzfristige Veränderungen erkennen und darauf gezielt reagieren können. Marketing-Verantwortliche, für die die Nutzung von Echtzeit-Daten elementarer Bestandteil ihrer Arbeit ist, sehen deshalb optimistischer in die Zukunft, wie der „CMO Outlook Report” von GfK zeigt. Durch eine Verknüpfung von echtzeitgestütztem Marketinginformationen mit Daten aus dem Vertrieb können sie außerdem den Umsatz steigern.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-kaufkraft-fur-food-deutschland-2021/
Title: Bild des Monats: GfK Kaufkraft für Food, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für Oktober zeigt die regionale Verteilung der Kaufkraft für Food im Online-Handel und stationären Handel in Deutschland im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-markt-monitor-schweiz-1-3-quartal-2022/
Title: GfK Markt Monitor Schweiz 1. -3. Quartal 2022 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1.-3. Quartal 2022.
Allow: https://nielseniq.com/global/de/news-center/2019/haushaltsgrosgerate-3-trends-treiben-den-markt/
Title: Haushaltsgroßgeräte: 3 Trends treiben den Markt
Description: Ergebnisse von GfK für den globalen Markt für Haushaltsgroßgeräte anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/news-center/2021/starkes-wachstum-im-hardware-markt-fur-gaming-setzt-sich-fort/
Title: Starkes Wachstum im Hardware-Markt für Gaming setzt sich fort - NIQ
Description: Für den Gaming-Markt in Deutschland war Covid-19 ein Wachstumsbooster. Aber auch in der ersten Hälfte des Jahres 2021 wächst der Markt stetig weiter. GfK-Daten zeigen einen Trend zu Premiumisierung – sowohl bei Produktleistung wie auch beim Preis.
Allow: https://nielseniq.com/global/de/news-center/2022/technische-konsumguter-2022-verhaltene-wachstumsprognose-nach-rekordumsatzen-im-jahr-2021/
Title: Technische Konsumgüter 2022: Verhaltene Wachstumsprognose nach Rekordumsätzen im Jahr 2021 - NIQ
Description: GfK publiziert anlässlich der IFA, 2. – 6. September in Berlin, neueste Entwicklungen des Markts für technische Konsumgüter
Allow: https://nielseniq.com/global/de/careers/global-employment-standards/
Title: Karriere bei NielsenIQ: Globale Beschäftigungsstandards
Description: Entdecken Sie die globalen Beschäftigungsstandards bei NielsenIQ und starten Sie Ihre Karriere bei uns. Bewerben Sie sich jetzt!
Allow: https://nielseniq.com/global/de/news-center/2024/deutscher-smartphone-markt-stagniert/
Title: Deutscher Smartphone-Markt stagniert - NIQ
Description: Nach Rekordumsätzen während der Pandemie kämpft der Smartphone-Markt in Deutschland derzeit mit Stagnation. Anlässlich des wichtigsten Branchenevents, des Mobile World Congress (MWC) in Barcelona, haben GfK-Experten die aktuelle Marktentwicklung analysiert. Um die Nachfrage wieder zu beleben, sind Innovationen gefragt.
Allow: https://nielseniq.com/global/de/insights/report/2015/schneller-aktueller-und-in-neuem-look-relaunch-der-offiziellen-deutschen-charts/
Title: Schneller, aktueller und in neuem Look! Relaunch der „Offiziellen Deutschen Charts“
Description: Die offiziellen deutschen Top 100 Single- und Album-Charts erscheinen ab sofort unter dem Markennamen „Offizielle Deutsche Charts“ mit neuem Logo eine ganze Woche früher als bisher
Allow: https://nielseniq.com/global/de/insights/report/2020/profitieren-sie-als-osterreichischer-handler-von-unserem-internationalen-partner-programm/
Title: Profitieren Sie als österreichischer Händler von unserem internationalen Partner-Programm - NIQ
Description: Markttrends verstehen, Wachstumspotenziale identifizieren und den Wettbewerb kennen: werden Sie jetzt Partner – gute Entscheidungen basieren auf besseren Informationen.
Allow: https://nielseniq.com/global/de/insights/analysis/2021/wie-richtet-man-seine-preisstrategie-wahrend-einer-inflation-aus/
Title: Wie richtet man seine Preisstrategie während einer Inflation aus? - NIQ
Description: Die Bedeutung der Preisgestaltung in der heutigen Zeit, sowie Schlüsselvariablen und Schritte zur Festlegung einer adäquaten Preisgestaltung.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/kategorieuberprufungen-fur-das-wachstum-ihres-unternehmens-braucht-es-ein-dorf/
Title: Kategorieüberprüfungen: für das Wachstum Ihres Unternehmens braucht es ein Dorf - NIQ
Description: Damit Einzelhändler Vertrauen in Ihre Produkte haben, müssen Sie zeigen, was Ihr Wachstum antreibt. Eine Überprüfung der Kategoriedaten kann zukünftige Pläne für kleine CPG-Unternehmen verändern.
Allow: https://nielseniq.com/global/de/news-center/2023/niq-und-gfk-schliesen-sich-zum-weltweit-fuhrenden-consumer-intelligence-unternehmen-zusammen/
Title: Consumer Intelligence 2023: NIQ & GfK im globalen Zusammenschluss
Description: NIQ & GfK fusionieren zu weltweit führendem Consumer Intelligence‑Anbieter mit Full View™, 4 Mrd $ Umsatz & 30 000 Kunden. Mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/konsumenten-vertrauen-auf-energieeffizienz-label/
Title: Konsumenten vertrauen auf Energieeffizienz-Label - NIQ
Description: Die Energiepreise für Strom und Gas steigen in schwindelerregende Höhen. Um Verbrauchern mehr Hilfestellung beim Kauf von energiesparenden Geräten wie ‚weißer Ware‘ zu geben, wurde in Deutschland vor knapp einem Jahr das grundlegend aktualisierte Energieeffizienz-Label eingeführt. GfK hat in einer aktuellen Umfrage untersucht, welche Wirkungen die Inflation und die Energieeffizienz-Label auf das Einkaufsverhalten haben und aus welchen Gründen die Käufer sich für ein Gerät entscheiden.
Allow: https://nielseniq.com/global/de/info/zielmarkt/
Title: Zielmarkt definieren: Strategien & Beispiele für Unternehmen
Description: Erfahren Sie, wie Sie Ihren Zielmarkt definieren und analysieren. NIQ zeigt Strategien, um Zielgruppen erfolgreich zu erreichen. Jetzt entdecken!
Allow: https://nielseniq.com/global/de/info/market-segmentation/
Title: Marktsegmentierung - NIQ
Description: Was ist Marktsegmentierung, und warum ist sie für die Unternehmen von heute so wichtig? Entdecken Sie die Vorteile der Marktsegmentierung, Arten, Beispiele und mehr.
Allow: https://nielseniq.com/global/de/insights/success-story/2022/den-einzelhandelsumsatz-anheizen-wie-conagra-brands-die-kategorie-tiefkuhlkost-bei-einem-grosen-drogeriemarkt-um-150-steigern-konnte/
Title: Den Einzelhandelsumsatz anheizen: Wie Conagra Brands die Kategorie Tiefkühlkost bei einem großen Drogeriemarkt um 150 % steigern konnte - NIQ
Description: Wie konnte Conagra Brands den Einzelhandelsumsatz in seiner Tiefkühlkostkategorie bei einem wichtigen Drogeriemarktpartner um 150 % steigern? Mit dieser neuen Sortimentsstrategie.
Allow: https://nielseniq.com/global/de/news-center/2019/europaer-geben-2019-im-schnitt-14-739-euro-aus/
Title: Europäer geben 2019 im Schnitt 14.739 Euro aus
Description: Das zeigt die aktuelle Studie „GfK Kaufkraft Europa 2019“, die ab sofort verfügbar ist.
Allow: https://nielseniq.com/global/de/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2018/bild-des-monats-gfk-kaufkraft-deutschland-2018/
Title: Bild des Monats: GfK Kaufkraft Deutschland 2018
Description: Das GfK Bild des Monats gibt im Januar Überblick über die Kaufkraftverteilung 2018 in Deutschland.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/die-perspektive-des-einzelhandlers-bei-der-produktauflistung/
Title: Die Perspektive des Einzelhändlers bei der Produktauflistung - NIQ
Description: Die Listung Ihres Produkts bei einem Einzelhändler gehört für die meisten Unternehmen zum Wachstumsplan. Die Grundsätze für Verhandlungen mit einem Einzelhändler sind ähnlich wie bei Verhandlungen mit fast allen anderen Interessengruppen. Das ideale Ergebnis ist eine Win-Win-Situation, aber was bedeutet das, wenn es um einen Einzelhändler geht?
Allow: https://nielseniq.com/global/de/insights/commentary/2024/nielseniq-erweitert-fmcg-marktabdeckung/
Title: NielsenIQ erweitert Marktabdeckung im Lebensmittel-Einzelhandel in Deutschland - NIQ
Description: Ab dem ersten Quartal 2025 stehen Kunden detaillierte Scanning-Daten von drei weiteren Harddiscountern in Deutschland zur Verfügung. Mehr erfahren.
Allow: https://nielseniq.com/global/de/insights/report/2020/stationarer-einzelhandelsumsatz-in-deutschland-wachst-2020-um-13-prozent/
Title: Stationärer Einzelhandelsumsatz in Deutschland wächst 2020 um 1,3 Prozent
Description: GfK prognostiziert für den stationären Einzelhandel in Deutschland ein Umsatzwachstum von 5,5 Milliarden Euro im Jahr 2020.
Allow: https://nielseniq.com/global/de/news-center/2016/nation-brands-index-2016-schweiz-weiterhin-in-den-top10/
Title: Nation Brands Index 2016 - Schweiz weiterhin in den Top10
Description: Dieses Jahr müssen alle Länder im Top Ten Ranking des Anholt-GfK Nation Brands IndexSM Verluste im globalen Ansehen hinnehmen. Acht davon erleiden sogar einen deutlichen Rückgang im Punktestand. Die Schweiz kann ihre Position halten und bekleidet - als kleinste Nation in den Top 10 - weiter den 8. Rang in diesem globalen Ranking. Stärkster Pluspunkt für die Schweiz mit Rang 2 bleibt die Dimension Regierung/Staat.
Allow: https://nielseniq.com/global/de/insights/infographic/2022/wie-hat-sich-die-inflation-auf-das-verbraucherverhalten-ausgewirkt/
Title: Wie hat sich die Inflation auf das Verbraucherverhalten ausgewirkt? - NIQ
Description: Nieuwe NielsenIQ-gegevens bieden de informatie die retailers en fabrikanten nodig hebben om te bepalen hoe ze consumenten het beste kunnen betrekken tijdens deze inflatoire periode.
Allow: https://nielseniq.com/global/de/insights/report/2015/outdoor-wetterfest-fur-die-zukunft/
Title: Outdoor - wetterfest für die Zukunft
Description: Jahrelange satte Zuwachsraten im Ganzjahressegment Outdoor haben Industrie und Handel gleichermaßen erfreut. Allerdings ist Outdoor mittlerweile kein Selbstläufer mehr. Für die Branche gilt es, sich wetterfest für die Zukunft zu machen: Unterschiedliche Zielgruppen haben unterschiedliche Bedürfnisse. Unsere aktuelle Studie zum Thema Outdoor identifiziert diese Zielgruppen und liefert Ihnen wertvolle Anhaltspunkte, wie man am besten individuell auf die Bedürfnisse der verschiedenen Outdoorkunden eingeht.
Allow: https://nielseniq.com/global/de/news-center/2017/gfk-plant-neues-rechenzentrum-in-frankfurt/
Title: GfK plant neues Rechenzentrum in Frankfurt
Description: Mehr als 3.000 Server ziehen um: Das Nürnberger Marktforschungsunternehmen GfK hat vor kurzem den Servicevertrag für ein neues Rechenzentrum in Frankfurt mit dem global führenden Rechenzentrumsanbieter Equinix unterschrieben.
Allow: https://nielseniq.com/global/de/landing-page/the-ecosystem-powering-omnicommerce/
Title: Ökosystem für Omnikanal-Handel: Trends & Strategien 2024
Description: NIQs Ökosystem aus Daten, Technologie, Experten und flexiblem Zugang verwandelt Billionen von Einkaufstransaktionen in Ihre nächste Wachstumschance.
Allow: https://nielseniq.com/global/de/news-center/2023/partnerschaft-gfk-und-minderest-ermoglichen-optimale-preisfindung-im-e-commerce/
Title: Partnerschaft: GfK und Minderest ermöglichen optimale Preisfindung im E-Commerce - NIQ
Description: Neues Angebot für Händler und Hersteller von technischen Konsumgütern GfK und Minderest, Experte für Preisgestaltung, sorgen gemeinsam für bessere, datenbasierte Preisfindung im E-Commerce. Mit den Daten zu bezahlten Preisen von GfK und den smart aktualisierten Online-Regalpreisinformationen von Minderest erhalten Entscheider bei Händlern und Herstellern einen umfassenden Überblick über die aktuelle Preisgestaltung im Markt sowie Empfehlungen für umsetzbare Preisanpassungen. Der Service steht ab sofort zur Verfügung.
Allow: https://nielseniq.com/global/de/news-center/2024/best-brands-awards-2024-das-sind-die-gewinner/
Title: Best Brands Awards 2024: Das sind die Gewinner - NIQ
Description: Die Gewinner stehen fest: Bei den Best Brands Awards, Deutschlands einzigem studiengestützten Markenpreis, wurden heute Abend die stärksten Marken des Jahres ausgezeichnet. Neben Nivea als „Best Brand Overall“ konnte Dyson den Preis als „Best Momentum Brand“ gewinnen. Der Award in der Kategorie „Best Brand Fashion“ ging an Nike, L'Oréal Paris ist „Best Brand Beauty“.
Allow: https://nielseniq.com/global/de/insights/report/2023/case-study-vom-produktlaunch-zu-1-million-dollar-in-einem-monat/
Title: Case Study: Vom Produktlaunch zu 1.4 Million Dollar in einem Monat - NIQ
Description: Wie Golden Monkey Food mit NIQ-Daten sein neues Produkt vor der Einführung erfolgreich auf Markttauglichkeit getestet hat
Allow: https://nielseniq.com/global/de/news-center/2024/einzelhandelsausgaben-in-der-eu-gehen-das-zweite-jahr-in-folge-anteilig-zuruck/
Title: Einzelhandelsausgaben in der EU gehen das zweite Jahr in Folge anteilig zurück - NIQ
Description: GfK-Studie zum Einzelhandel in Europa 2023 und 2024. Der Anteil am privaten Konsum, der in den Einzelhandel fließt und nicht für Rücklagen, Dienstleistungen oder Freizeit ausgegeben wird, geht in der Europäischen Union langsam wieder auf das Vor-Corona-Niveau zurück. 2023 war das zweite Jahr in Folge ein Rückgang zu verzeichnen, sodass EU-Bürger inzwischen nur noch 33,9 Prozent ihres Geldes im Einzelhandel ausgeben. Die höchsten Anteile gibt es in Ungarn, wo jeder zweite Euro in den Einzelhandel fließt. Das sind aktuelle Ergebnisse, die GfK heute in einer neuen, kostenfreien Studie zum Einzelhandel in Europa veröffentlicht.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/die-emotionale-bindung-die-ihr-verbraucher-wunscht/
Title: Die emotionale Bindung, die Ihr Verbraucher wünscht - NIQ
Description: Verbraucher suchen nach einem Produkt, das eine emotionale Bindung aufbauen, ihnen ein Gefühl des Stolzes geben und ihr Interesse wecken kann.
Allow: https://nielseniq.com/global/de/insights/infographic/2015/ausreichend-geld-im-rentenalter-ein-drittel-der-befragten-deutschen-ist-wenig-zuversichtlich/
Title: Ausreichend Geld im Rentenalter? – Ein Drittel der befragten Deutschen ist wenig zuversichtlich
Description: Ein Drittel der Befragten in Deutschland geht nicht davon aus, genügend Geld für den gewünschten Lebensstil im Alter zu haben.
Allow: https://nielseniq.com/global/de/insights/infographic/2015/druck-geld-und-arbeit-stressen-deutsche-am-starksten/
Title: Druck, Geld und Arbeit stressen Deutsche am stärksten
Description: „Kein Stress!" Diese Aussage hört man häufig. Was aber sind Hauptursachen von Stress im Alltag?
Allow: https://nielseniq.com/global/de/insights/education/2022/wie-revenue-management-in-2022-aussehen-sollte/
Title: Wie Revenue Management heute aussehen sollte - NIQ
Description: Da die Revenue Management Teams mit dynamischen Herausforderungen im FMCG-Bereich konfrontiert sind, müssen neue Prioritäten und Strategien für die Preisgestaltung und Umsatzoptimierung festgelegt werden. 
Allow: https://nielseniq.com/global/de/news-center/2023/nachhaltige-und-smarte-haushaltsgerate-liegen-im-trend/
Title: Nachhaltige und smarte Haushaltsgeräte liegen im Trend - NIQ
Description: Der Markt für Elektrohausgeräte in Deutschland war im ersten Halbjahr 2023 rückläufig: Großgeräte verzeichneten im Vergleich zum Vorjahreszeitraum einen Absatzrückgang von fast 13 Prozent.
Allow: https://nielseniq.com/global/de/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/education/2019/best-brands-2020/
Title: Best Brands 2020
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2023/deutscher-gaming-markt/
Title: Deutscher Gaming-Markt - NIQ
Description: Spielekonsolen und Premium-Segmente legen im 1. Halbjahr 2023 deutlich zu
Allow: https://nielseniq.com/global/de/insights/report/2022/technische-konsumguter-2022-schwieriges-erstes-halbjahr-mit-verhaltenem-ausblick/
Title: Technische Konsumgüter 2022: Schwieriges erstes Halbjahr mit verhaltenem Ausblick - NIQ
Description: Das sind Ergebnisse von GfK für Österreich zur IFA 2022.
Allow: https://nielseniq.com/global/de/news-center/2019/ifa-2019-globaler-audiomarkt-wachst-weiter-gfk-presse/
Title: Globaler Audiomarkt setzt Wachstumskurs fort
Description: Mehr Nachfrage bei Kopfhörern, Multiroom-Geräte im Massenmarkt, Smart Speaker mit digitalen Assistenten wächst - GfK Pressemeldung lesen!
Allow: https://nielseniq.com/global/de/news-center/2019/regensburg-bleibt-hochburg-der-singlehaushalte/
Title: Regensburg bleibt Hochburg der Singlehaushalte
Description: Regensburg ist der Stadtkreis mit dem bundesweit höchsten Anteil an Einpersonenhaushalten. Das zeigt eine aktuelle GfK-Studie, die die regionale Verteilung von demografischen Merkmalen wie Familien-, Alters-, und Einkommensstrukturen zeigt.
Allow: https://nielseniq.com/global/de/insights/report/2016/kaufverhalten-der-fashion-kunden-unter-der-lupe-gfk-insights/
Title: Wo sind Ihre Käufer hin?
Description: GfK Textilpanel - echte Kaufdaten u. Kaufverhalten der Mode Kunden. Wo verlieren Sie Käufer, wie werden Neukunden gewonnen? Jetzt lesen!
Allow: https://nielseniq.com/global/de/news-center/2016/deutscher-baustofffachhandel-auf-wachstumskurs/
Title: Deutscher Baustofffachhandel auf Wachstumskurs
Description: Der deutschlandweit anhaltende Bauboom sorgt für eine steigende Nachfrage nach Baustoffen. Seit 2009 steigt die jährliche Zahl der Baugenehmigungen in Deutschland kontinuierlich an. Im Januar 2016 wurden laut statistischem Bundesamt 34,5 Prozent mehr Baugenehmigungen erteilt als im Vorjahresmonat. Dieser Trend wirkt sich auch positiv auf den Umsatz des deutschen Baustofffachhandels aus. Bereits zu Jahresbeginn verzeichnete der Fachhandel einen 3 Prozent höheren Umsatz als im Vorjahresquartal.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-kaufkraft-fur-spielwaren-hobbys-deutschland-2023/
Title: Bild des Monats: GfK Kaufkraft für Spielwaren & Hobbys, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für Dezember zeigt die regionale Verteilung der Kaufkraft für Spielwaren und Hobbys im Online- und stationären Handel in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/news-center/2022/smartphone-markt-in-deutschland-wachst-weiter/
Title: Smartphone-Markt in Deutschland wächst weiter - NIQ
Description: Trotz schwieriger Lieferketten konnte der Markt für Smartphones und Mobiltelefone in Deutschland im vergangenen Jahr erneut wachsen und verzeichnete ein Umsatzwachstum von 4,4 Prozent auf insgesamt 11,2 Milliarden Euro. Auch für 2022 prognostizieren GfK-Experten ein moderates Umsatzplus. 5G und Premiummodelle bleiben wichtige Wachstumstreiber. Das sind Ergebnisse von GfK anlässlich des World Mobile Congress 2022 in Barcelona.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/erobern-sie-den-tech-and-durables-markt-europas-im-jahr-2023/
Title: Erobern Sie den Tech-and-Durables-Markt Europas im Jahr 2023 - NIQ
Description: Entdecken Sie die neuesten Insights und Trends rund um Omnichannel-Strategien, Markenstärke und das Verhalten der Gen Z in Europa im Regional Report von gfkconsult.
Allow: https://nielseniq.com/global/de/insights/report/2020/cresta-zonen-bieten-einheitlichen-standard-fur-globales-risikomanagement/
Title: CRESTA-Zonen bieten einheitlichen Standard für globales Risikomanagement
Description: GfK hat neue CRESTA-Zonen veröffentlicht, mithilfe derer Versicherer und Rückversicherer auf strukturierter Basis aggregierte, versicherungsrelevante Informationen austauschen können.
Allow: https://nielseniq.com/global/de/news-center/2020/schweizer-online-konsum-wachst-2019-um-8-4/
Title: Schweizer Online-Konsum wächst 2019 um 8.4%
Description: Die neuste Volumenschätzung von VSV, Post und GfK wurde am 11.3.2020 publiziert
Allow: https://nielseniq.com/global/de/insights/infographic/2021/black-friday-2021-die-grosten-trends-in-deutschland/
Title: Black Friday 2021: die größten Trends in Deutschland - NIQ
Description: Identifizieren sie sofort anhand unserer Infographik die wichtigsten KPIs des Black Friday 2021
Allow: https://nielseniq.com/global/de/insights/commentary/2021/5-tipps-fur-marken-zum-umgang-mit-preisen-in-zeiten-der-inflation/
Title: 5 Tipps für Marken zum Umgang mit Preisen in Zeiten der Inflation - NIQ
Description: NielsenIQ identifiziert 5 wichtige Faktoren für eine wirksame Preisstrategie
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-juli-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Juli 2024 - NIQ
Description: Entdecken Sie die neuesten Trends im deutschen On-Premise-Markt mit unserem Juli 2024 Bericht. Jetzt lesen und informieren!
Allow: https://nielseniq.com/global/de/news-center/2024/wie-wetter-und-gesunder-lebensstil-einkaufsentscheidungen-beeinflussen-aktuelle-daten-zum-schweizer-detailhandel/
Title: Wetter & gesunder Lebensstil prägen Schweizer Einkaufsverhalten
Description: Q3 2024: Schweizer gaben 12,5 Mrd CHF aus (+0,1 %), mit Wachstumsimpulsen bei FMCG (+0,8 %), Snacks & Sport durch kühl-nasses Wetter & Gesundheitsfokus.
Allow: https://nielseniq.com/global/de/info/rebranding/
Title: Rebranding für Erfolg – Strategien zur Marken-Neugestaltung
Description: Erfahren Sie, wie Rebranding Ihre Marke transformiert, Kunden begeistert und Marktchancen erschließt. Strategien und Tools von NIQ. Jetzt starten!
Allow: https://nielseniq.com/global/de/news-center/2020/konsumklima-stagniert/
Title: Konsumklima stagniert
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für Februar 2020.
Allow: https://nielseniq.com/global/de/news-center/2024/deutsche-geben-2024-mehr-fuer-suesswaren-als-fuer-jedes-andere-lebensmittelsortiment-aus/
Title: Süßwaren 2024 – Höchste Ausgaben je Kopf in Deutschland
Description: Die Deutschen lieben Süßes. 2024 gibt jeder im Schnitt 245 Euro für Süßwaren aus und damit mehr als für jede andere Lebensmittelgruppe.
Allow: https://nielseniq.com/global/de/news-center/2020/konsumoptimismus-kehrt-zuruck/
Title: Konsumoptimismus kehrt zurück
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für Januar 2020.
Allow: https://nielseniq.com/global/de/insights/webinar/2016/fit-fur-ihre-jahresgesprache-shopper-webinar-jetzt-vortrag-downloaden/
Title: Fit für Ihre Jahresgespräche? Shopper Webinar - Jetzt Vortrag downloaden!
Description: Erfolgreich verhandeln & argumentieren mit GfK Shopper KPIs Jetzt Vortrag downloaden!
Allow: https://nielseniq.com/global/de/about-us/michael-burwell/
Title: Michael Burwell: Chief Financial Officer bei NielsenIQ
Description: Entdecken Sie Michael Burwell bei NielsenIQ, einen führenden Experten in Finanzen und Transformation. Erfahren Sie mehr über seine Rolle!
Allow: https://nielseniq.com/global/de/news-center/2019/e-scooter-freizeitspas-oder-new-mobility/
Title: E-Scooter: Freizeitspaß oder New Mobility?
Description: Seit Juni sind E-Scooter in Deutschland offiziell zugelassen. Das Interesse scheint groß. Aktuelle Befragungswerte von GfK zeichnen ein gemischtes Bild.
Allow: https://nielseniq.com/global/de/insights/analysis/2024/niq-shopper-trends-2024-trotz-preisdruck-wachst-die-sehnsucht-nach-einkaufserlebnissen/
Title: NIQ Shopper Trends 2024: Trotz Preisdruck wächst die Sehnsucht nach Einkaufserlebnissen - NIQ
Description: Durch die anhaltende Inflation stehen Promotions und Eigenmarken weiterhin im Fokus, die Sehnsucht nach positiven Einkaufserlebnissen wächst.
Allow: https://nielseniq.com/global/de/insights/report/2020/gfk-veroffentlicht-neue-digitale-landkarten-fur-deutschland-osterreich-und-die-schweiz/
Title: GfK veröffentlicht neue digitale Landkarten für Deutschland, Österreich und die Schweiz
Description: GfK hat seine digitalen Landkarten für Deutschland, Österreich und die Schweiz auf den neuesten Stand gebracht.
Allow: https://nielseniq.com/global/de/about-us/shaun-zitting/
Title: Shaun Zitting: Personalvorstand bei NielsenIQ
Description: Entdecken Sie Shaun Zittings Rolle bei NielsenIQ, ihre Expertise in Personalmanagement. Erfahren Sie mehr auf unserer Seite!
Allow: https://nielseniq.com/global/de/insights/report/2020/gfk-kaufkraftindex-deutschland-2020-bild-des-monats-infografik/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2020
Description: Regionaler Kaufkraftindex in Deutschland mit Infografik der einzelnen Bundesländer. Hier geht´s zur Infografik der GfK.
Allow: https://nielseniq.com/global/de/insights/report/2024/regiograph-praxistag-am-14-mai-2024/
Title: RegioGraph Praxistag am 14. Mai 2024 - NIQ
Description: Nach dem Erfolg im letzten Jahr lädt der Bereich Geomarketing von GfK auch 2024 wieder zum RegioGraph Praxistag ein.
Allow: https://nielseniq.com/global/de/insights/education/2022/wachstum-und-innovation-durch-neuausrichtung-des-sortiments/
Title: Optimierung des Sortiments im Einzelhandel, um trotz der Herausforderungen des Jahres 2022 zu wachsen - NIQ
Description: Die sich schnell verändernde Dynamik der Verbraucher schreibt das Spielbuch für das Einzelhandelssortiment neu und zwingt die Unternehmen, proaktiv zu handeln, um mitzuhalten.
Allow: https://nielseniq.com/global/de/insights/report/2021/jetzt-verfugbar-gfk-consumer-life-daten-2021/
Title: Jetzt verfügbar: GfK Consumer Life Daten 2021 - NIQ
Description: Unsere Daten und Reports liefern die Grundlage für ein umfassendes Verständnis der wichtigsten Trends, Märkte, Zielgruppen und Kategorien.
Allow: https://nielseniq.com/global/de/news-center/2019/globaler-markt-fur-unterhaltungselektronik-weiterhin-im-aufwartstrend-2/
Title: Globaler Markt für Unterhaltungselektronik weiterhin im Aufwärtstrend
Description: Der globale Markt für Unterhaltungselektronik schloss das Jahr 2018 mit einem Umsatzplus von sechs Prozent ab und verzeichnete einen Gesamtumsatz von rund 138 Milliarden Euro.
Allow: https://nielseniq.com/global/de/insights/analysis/2020/maximieren-sie-ihren-umsatz-an-wichtigen-saisonalen-verkaufsevents-mit-hilfe-wochentlicher-abverkaufsdaten/
Title: Maximieren Sie Ihren Umsatz an wichtigen saisonalen Verkaufsevents mit Hilfe wöchentlicher Abverkaufsdaten
Description: Wöchentliche POS-Daten versorgen Vertriebsteams mit relevanten Insights zur besseren Planung und Maximierung von Marketingaktionen, Produktneueinführungen und saisonalen Verkaufsevents.
Allow: https://nielseniq.com/global/de/insights/report/2015/bild-des-monats-kaufkraft-gesundheits-und-korperpflege/
Title: Bild des Monats: Kaufkraft Gesundheits- und Körperpflege
Description: Das GfK Bild des Monats für Juli zeigt das regionale Kaufkraftpotenzial für Drogeriemarktartikel in Deutschland auf Ebene der Kreise (Quelle: GfK Sortimentskaufkraft 2014).
Allow: https://nielseniq.com/global/de/insights/report/2018/influencer-marketing-tickt-in-der-touristik-anders/
Title: Influencer Marketing tickt in der Touristik anders
Description: Schon von den Lochis, Bibi oder Dagi Bee gehört? Sie gehören zu den bekanntesten Influencern des Landes, die mit ihren Videos und Posts, Songs oder Beauty-Tipps auf Youtube oder Instagramm von Millionen Fans gefeiert werden wie einst höchstens berühmte Rockstars oder Schauspieler.
Allow: https://nielseniq.com/global/de/news-center/2023/viel-bewegung-im-schweizer-markt-fur-heimelektronik-im-jahr-2022/
Title: Viel Bewegung im Schweizer Markt für Heimelektronik im Jahr 2022 - NIQ
Description: Heimelektronikmarkt 2022, Consumer Electronics, Wearables, IT-Office. Gesamtjahrschätzung
Allow: https://nielseniq.com/global/de/careers/early-career-opportunities/
Title: Möglichkeiten für Berufseinsteiger - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-stimmungsbarometer-1-hj-2019/
Title: GfK Stimmungsbarometer 1. HJ 2019
Description: Ist der Höhenflug der Immobilien als interessanteste Anlageform erstmals gestoppt?
Allow: https://nielseniq.com/global/de/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/pride-month-nie-gehort/
Title: Pride Month? – Nie gehört! - NIQ
Description: Nur 28 Prozent der Deutschen kennen den Begriff „Pride Month“ – das heißt aber nicht, dass ihnen das Thema Diversität gleichgültig ist. Im Gegenteil: Chancengleichheit und soziale Toleranz gehören zu den am stärksten wachsenden Werten der Konsumenten. GfK-Expertin Petra Süptitz weiß, welchen gesellschaftlichen Gruppen Vielfalt besonders wichtig ist und welche Erwartungen sie an Marken haben.
Allow: https://nielseniq.com/global/de/insights/education/2022/die-3-wichtigsten-fragen-zur-vertriebsstrategie-fur-kmus/
Title: Die 3 wichtigsten Fragen zur Vertriebsstrategie für KMUs - NIQ
Description: Es gibt drei wichtige Fragen zur Vertriebsstrategie, die Sie regelmäßig überprüfen müssen, um über Marktveränderungen auf dem Laufenden zu bleiben und in Ihrer Kategorie erfolgreich zu sein.
Allow: https://nielseniq.com/global/de/insights/education/2022/in-5-schritten-zu-effizienteren-preisstrategien-und-promotions-im-new-normal/
Title: Preisstrategien & Promotions – 5 Schritte im New Normal
Description: 5 Schritte: Elastizität verstehen, Incentives planen, ROI tracken. Optimieren Sie Preise & Aktionen im New Normal – Wachstum sichern!
Allow: https://nielseniq.com/global/de/insights/report/2022/online-kaufkraft-ist-2022-in-sechs-sortimenten-groser-als-stationare-kaufkraft/
Title: Online-Kaufkraft 2022 – Sechs Sortimente stärker als stationär
Description: 2022 fließt Online‑Kaufkraft in IT, Elektronik, Schmuck, Spielwaren & mehr stärker – InfoTech fast 3× stationär. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/steigende-preise-kommt-jetzt-die-energiewende/
Title: Steigende Preise: Kommt jetzt die Energiewende? - NIQ
Description: Kontinuierlich steigende Strom- und Energiepreise machen den Konsumenten zu schaffen, gleichzeitig sind umweltfreundliche Alternativen noch wenig verbreitet. Beschleunigt der Krieg in der Ukraine nun also die Energiewende in Deutschland? Daten von GfK zeigen, dass jeder fünfte Konsument plant, zu einer nachhaltigen Energieversorgung zu wechseln.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-october-2024/
Title: On Premise Consumer Pulse Report für Deutschland: October 2024 - NIQ
Description: Dieser monatliche On Premise Consumer Pulse Report soll das Konsumverhalten der Verbraucher und deren Schwankungen in der Zeit von Februar bis Marz 2024 in Deutschland erfassen.
Allow: https://nielseniq.com/global/de/news-center/2020/umsatzwachstum-beim-buchverkauf-in-europa-2019-gfk-presse/
Title: Buchmarkt 2019: Umsatzwachstum in vielen europäischen Ländern
Description: Buchmarkt 2019: Umsatzwachstum in vielen europäischen Ländern: höhere Durchschnittspreise kompensieren Absatzrückgänge - Jetzt Pressemeldung lesen!
Allow: https://nielseniq.com/global/de/insights/report/2023/on-premise-consumer-pulse-report-fur-deutschland-oktober-2023/
Title: On Premise Consumer Pulse Report für Deutschland: Oktober 2023 - NIQ
Description: Der monatliche On Premise Consumer Pulse Report soll dabei helfen, einen schnellen Temperatur-Check der Channels und der Verbraucher vorzunehmen.
Allow: https://nielseniq.com/global/de/news-center/2025/niq-publikation-detailhandel-schweiz/
Title: NIQ Publikation Detailhandel Schweiz - NIQ
Description: Entwicklungen im Schweizer Detailhandel 2024
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-handelstagung-2021/
Title: GfK Handelstagung 2021 - NIQ
Description: GfK veröffentlicht zum 31. Mal die Detailhandelsdokumentation mit Facts & Figures, Kennzahlen und Hitlisten zum Schweizer Detail-, Online und Versandhandel, sowie aktuellen Trends.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-consumer-life-gfk-consumer-trends-report-switzerland/
Title: GfK Consumer Life & GfK Consumer Trends Report Switzerland - NIQ
Description: Sorgenbarometer Schweiz, GfK Consumer Life, GfK Consumer Trends Report, Inflation, bewusster Konsum
Allow: https://nielseniq.com/global/de/news-center/2022/weihnachten-2022/
Title: Weihnachten 2022 - NIQ
Description: GfK hat in einer aktuellen Studie das diesjährige Weihnachts-Konsumverhalten untersucht. Bei den Geschenken für Spielwaren planen Schweizerinnen und Schweizer durchschnittlich 500 Franken auszugeben. Dennoch ist ein Trend zum Konsumverzicht erkennbar.
Allow: https://nielseniq.com/global/de/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/wie-sich-die-inflation-weltweit-auf-die-umsatztrends-bei-handelsmarken-auswirkt/
Title: Wie sich die Inflation weltweit auf die Umsatztrends bei Handelsmarken auswirkt - NIQ
Description: NielsenIQ FMCG-Einzelhandelsumsätze für Q2 2022 zeigen einen steigenden Trend bei den Handelsmarkenverkäufen in mehreren Regionen auf der ganzen Welt.
Allow: https://nielseniq.com/global/de/news-center/2022/einzelhandel-in-der-eu-wachst-um-68-prozent/
Title: Einzelhandel in der EU wächst um 6,8 Prozent - NIQ
Description: Einzelhandel in der EU wächst um 6,8 Prozent GfK-Studie untersucht Schlüsselindikatoren des europäischen Einzelhandels Nürnberg, 15. Juni 2022 – Nachdem der Einzelhandel in den 27 EU-Staaten bereits im ersten Corona-Jahr 2020 ein Umsatzplus von 1,5 Prozent verzeichnete, konnte der Umsatz 2021 noch einmal deutlich um 6,8 Prozent gesteigert werden. Die höchsten Wachstumsraten gab es in kleineren osteuropäischen Staaten wie Litauen (plus 17 Prozent), Slowenien (plus 16 Prozent) oder Estland (plus 13 Prozent). Auch größere Märkte wie Frankreich, Spanien und Italien verzeichneten allesamt Wachstumsraten im Einzelhandel von über 7 Prozent. Dies zeigt die neue Studie zum Einzelhandel in Europa, in der GfK wichtige Schlüsselindikatoren untersucht.
Allow: https://nielseniq.com/global/de/insights/infographic/2022/in-3-schritten-die-sortimentsplanung-und-die-regaloptimierung-vereinfachen/
Title: Sortimentsplanung & Regaloptimierung – 3 Schritte erklärt
Description: In 3 Schritten: integrieren Sie Sortiment und Platzbedarf mit Automatisierung für effizientes Echtzeit‑Merchandising. Jetzt vereinfachen!
Allow: https://nielseniq.com/global/de/news-center/2016/connected-consumer-index/
Title: Connected Consumer Index
Description: Deutsche unter den Top 5 am stärksten vernetzten Verbrauchern weltweit, Österreich auf Rang 14
Allow: https://nielseniq.com/global/de/insights/education/2022/einfache-sortimentsplanung-mit-simulation-und-automatisierung/
Title: Einfache Sortimentsplanung mit Simulation und Automatisierung - NIQ
Description: Simulation and automation are helping grocers and suppliers innovate with on-point assortment planning strategies to accelerate growth.
Allow: https://nielseniq.com/global/de/insights/infographic/2024/bild-des-monats-gfk-einzelhandelszentralitaet-deutschland-2024/
Title: Bild des Monats: GfK Einzelhandelszentralität, Deutschland 2024 - NIQ
Description: Das Geomarketing Bild des Monats für November zeigt die regionale Verteilung der Einzelhandelszentralität in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/report/2016/urlaub-ist-spitzenreiter-beim-privaten-konsum/
Title: Urlaub ist Spitzenreiter beim privaten Konsum
Description: Bei der Ausgabenplanung deutscher Verbraucher spielt Urlaub eine immer größere Rolle.
Allow: https://nielseniq.com/global/de/news-center/2019/konsumklima-im-aufwind/
Title: Konsumklima im Aufwind
Description: Ergebnisse der GfK-Konsumklimastudie für Januar 2019
Allow: https://nielseniq.com/global/de/about-us/corporate-citizenship/
Title: Corporate citizenship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-nachhaltigkeitsindex-zeigt-leichten-ruckgang/
Title: GfK Nachhaltigkeitsindex zeigt leichten Rückgang - NIQ
Description: Der Klimawandel bewegt die Deutschen weniger stark als die Inflation oder die Sorge, ihre Rechnungen nicht mehr bezahlen zu können.
Allow: https://nielseniq.com/global/de/news-center/2025/twint-erneut-an-der-spitze-des-swiss-reputation-rankings/
Title: Twint erneut an der Spitze des Swiss Reputation Rankings - NIQ
Description: Twint führt auch 2025 erneut das Swiss Reputation Ranking an, gefolgt von Zweifel und Ricola. Die Rega bleibt zum achten Mal in Folge Spitzenreiter im Non-Profit-Ranking. Entdecken Sie die Top-Unternehmen und Non-Profits der Schweiz in der aktuellen Bewertung von NIQ.
Allow: https://nielseniq.com/global/de/news-center/2023/unterhaltungselektronik-im-post-corona-blues-innovationen-beleben-die-nachfrage/
Title: Unterhaltungselektronik im Post-Corona-Blues: Innovationen beleben die Nachfrage - NIQ
Description: Der Markt für technische Konsumgüter verändert sich rasant: Neue Rahmenbedingungen nach der Pandemie führten im ersten Halbjahr 2023 zu einem fast flächendeckenden Absatzrückgang. Der Umsatz war aufgrund steigender Durchschnittspreise weniger stark betroffen. Verschiebungen gab es auch in den besonders stark nachgefragten Kategorien: So wurden weniger Smartphones und TVs gekauft, während Lifestyle-Produkte für den Out-of-Home-Bereich im Aufschwung sind.
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-kaufkraft-bekleidung-schuhe-europa-2024/
Title: Bild des Monats: Kaufkraft für Bekleidung und Schuhe, Europa 2024 - NIQ
Description: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Kaufkraft für Bekleidung und Schuhe in Europa im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/events/2025/regiograph-how-to-webinar-datenimport/
Title: RegioGraph How-to-Webinar: Datenimport - NIQ
Description: Lernen Sie im ersten RegioGraph How-to-Webinar die vielfältigen Möglichkeiten kennen, Ihre Daten in der Geomarketing-Software zu importieren.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/sortiments-und-regaloptimierung-fur-differenzierte-bedurfnisse-der-verbraucher/
Title: Sortiments- und Regaloptimierung für differenzierte Bedürfnisse der Verbraucher - NIQ
Description: Sortiments- und Regaloptimierung für differenzierte Bedürfnisse der Verbraucher
Allow: https://nielseniq.com/global/de/insights/events/2025/regiograph-how-to-webinar-effektive-datenbearbeitung/
Title: RegioGraph How-to-Webinar: Effektive Datenbearbeitung - NIQ
Description: Erfahren Sie im zweiten RegioGraph How-to-Webinar, wie Sie Ihre Daten in der Geomarketing-Software effektiv bearbeiten und verknüpfen können.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-veroffentlicht-neue-landkarten-fur-ganz-europa/
Title: GfK veröffentlicht neue Landkarten für ganz Europa - NIQ
Description: Mit der Europa-Edition 2021/2022 hat GfK digitale Landkarten für ganz Europa veröffentlicht, die mehrere tausend Gebietsaktualisierungen beinhalten.
Allow: https://nielseniq.com/global/de/insights/education/2022/advanced-analytics-datengesteuerte-strategien-mit-denen-hersteller-ihr-geschaft-vorantreiben-konnen/
Title: Advanced Analytics: datengesteuerte Strategien, mit denen Hersteller ihr Geschäft vorantreiben können - NIQ
Description: Mit einer datengesteuerten Strategie können FMCG-Hersteller zum Vorhersagen von Verbraucherverhalten anstelle von späterer Reaktion übergehen und sich so gewinnbringend positionieren.Mit einer datengesteuerten Strategie können FMCG-Hersteller Verbraucherverhalten vorhersagen, anstatt nur zu reagieren und sich so gewinnbringend positionieren.
Allow: https://nielseniq.com/global/de/info/what-is-a-dynamic-market-model/
Title: Erfolgreiche Marktdynamik-Strategien mit NIQ Insights
Description: Erfahren Sie, wie Marktdynamik-Modelle helfen, Trends zu verstehen, Chancen zu nutzen und fundierte Entscheidungen für nachhaltiges Wachstum zu treffen!
Allow: https://nielseniq.com/global/de/insights/report/2020/gfk-detailhandel-schwei-2020/
Title: GfK Detailhandel Schwei 2020
Description: Die Online Publikation mit über 300 Seiten voller Hintergrundinformationen und Kennzahlen aller wichtigen Organisationen des Schweizer Detailhandels.
Allow: https://nielseniq.com/global/de/insights/report/2019/dokumentation-detailhandel-schweiz-2019-jetzt-verfugbar/
Title: Dokumentation Detailhandel Schweiz 2019: jetzt verfügbar!
Description: Erschienen am 18. Juni 2019. Wählen Sie jetzt ihr Produkt aus der GfK Retail Produktpalette.
Allow: https://nielseniq.com/global/de/insights/education/2023/advanced-analytics-kann-cpg-unternehmen-einen-vorteil-verschaffen/
Title: Advanced analytics kann CPG-Unternehmen einen Vorteil verschaffen - NIQ
Description: Durch den strategischen Einsatz von CPG advanced analytics können Sie zukünftige Aktionen vorhersagen und Ihr Unternehmen auf Erfolgskurs bringen.
Allow: https://nielseniq.com/global/de/news-center/2019/kaffeetrends-im-osterreichischen-markt-zum-internationalen-tag-des-kaffees-2019/
Title: Kaffeetrends im österreichischen Markt zum Internationalen Tag des Kaffees 2019
Description: Wien, 30. September 2019 - Kaffee ist das beliebteste Heißgetränk der Österreicherinnen und Österreicher. Doch wie trinken wir unseren Kaffee am liebsten?
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-temax-fur-osterreich-q1-2019/
Title: GfK TEMAX® für Österreich, Q1 2019
Description: Der Markt für technische Konsumgüter in Österreich startet negativ ins Jahr 2019
Allow: https://nielseniq.com/global/de/insights/report/2023/gen-z-ist-eine-schlusselgruppe-fur-innovation-und-wachstum/
Title: „Gen Z ist eine Schlüsselgruppe für Innovation und Wachstum” - NIQ
Description: Inmitten eines krisengeschüttelten T&D-Marktes stehen Marken vor der Herausforderung, einen strategischen Plan und eine entsprechende Budgetverteilung für 2024 zu entwickeln. Gleichzeitig rückt die Generation Z als vielversprechende Zielgruppe in den Fokus. Diese jungen Konsumenten fangen an, sich ihre Meinungen über Tech-Marken zu bilden. Sie zeichnen sich durch Loyalität, Interesse an Innovationen und einen einzigartigen Wertekanon aus. GfK-Expertin Petra Süptitz erklärt, warum diese Zielgruppe den Markt für technische Konsumgüter maßgeblich beeinflussen wird und was Unternehmen bei der Zielgruppenansprache beachten müssen.
Allow: https://nielseniq.com/global/de/insights/report/2024/germany-on-premise-consumer-pulse-report-fur-deutschland-dezember-2023/
Title: On Premise‑Konsum DE Dezember 2023 – NIQ Pulse
Description: Dezember 2023: 1 000 Befragte zu Klinik‑Trends, Dry January & Bar‑Plänen für 2024 – entdecken Sie Verbraucher‑Insights jetzt!
Allow: https://nielseniq.com/global/de/insights/events/2025/webinar-regiograph-teamconnect-der-digitale-workflow-fuer-teamplayer/
Title: RegioGraph TeamConnect: der digitale Workflow für Teamplayer - NIQ
Description: Lernen Sie im Webinar am 19. Februar die Funktionen des Add-ons RegioGraph TeamConnect unserer Geomarketing-Software live im System kennen.
Allow: https://nielseniq.com/global/de/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/events/2025/niq-gfk-business-reflector-2025/
Title: NIQ/GfK Business Reflector 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2016/gfk-weihnachtsstudie-2016/
Title: GfK Weihnachtsstudie 2016
Description: Weihnachten 2016: ÖsterreicherInnen freuen sich auf Familienfeiern und geben mehr Geld aus
Allow: https://nielseniq.com/global/de/news-center/2019/globale-gfk-ergebnisse-anlasslich-ifa-2019/
Title: Globale GfK-Ergebnisse anlässlich IFA 2019
Description: GfK veröffentlicht globale Ergebnisse in den Bereichen IT, TV, Smartphone, Audio, Elektrokleingeräte und Elektrogrossgeräte anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/info/strategische-wettbewerbsanalyse/
Title: Strategische Wettbewerbsanalyse - NIQ
Description: Strategische Wettbewerbsanalyse ✓ Definition ✓ Methoden der Markt- und Wettbewerbsanalysen für regionale & globale Unternehmen.
Allow: https://nielseniq.com/global/de/insights/education/2022/category-management-die-gemeinsame-sprache-zwischen-handlern-und-herstellern/
Title: Category Management: Die gemeinsame Sprache zwischen Händlern und Herstellern - NIQ
Description: Gebruik de tijd efficiënt om toenemende problemen aan te pakken met een gemeenschappelijke taal voor categoriebeheer die zowel fabrikanten als retailers begrijpen.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-kaufkraft-deutschland-2024/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2024 - NIQ
Description: Das GfK Bild des Monats für Januar zeigt die regionale Verteilung der Kaufkraft in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/infographic/2024/bild-des-monats-gfk-kaufkraft-fuer-suesswaren-deutschland-2024/
Title: Bild des Monats: GfK Kaufkraft für Süßwaren, Deutschland 2024 - NIQ
Description: Das Geomarketing Bild des Monats für Dezember zeigt die regionale Verteilung der Kaufkraft für Süßwaren in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/infographic/2016/smart-home-in-deutschland/
Title: Smart Home in Deutschland
Description: Smart Home in Deutschland
Allow: https://nielseniq.com/global/de/insights/report/2019/gfk-distanzhandel-monitor/
Title: GfK Distanzhandel Monitor
Description: Der stetig wachsende Online- und Versandhandel hat die Nachfrage nach zeitnahen, aktuellen Monatsdaten seitens Händler und Öffentlichkeit in den letzten Monaten signifikant ansteigen lassen.
Allow: https://nielseniq.com/global/de/news-center/2020/wie-beeinflusst-covid-19-den-markt-fur-home-electronics-in-der-schweiz/
Title: Wie beeinflusst COVID-19 den Markt für Home Electronics in der Schweiz?
Description: Aktuelle Ergebnisse von GfK zum Heimelektronik Markt
Allow: https://nielseniq.com/global/de/insights/infographic/2017/erfahrungen-fur-deutsche-wichtiger-als-besitz/
Title: Erfahrungen für Deutsche wichtiger als Besitz
Description: Eine GfK-Umfrage in 22 Ländern zeigt, rund 39 Prozent der Deutschen sind Erfahrungen wichtiger als Besitz.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-und-stickee-stellen-daily-pricing-monitor-fur-die-telekommunikationsbranche-vor/
Title: GfK und stickee stellen „Daily Pricing Monitor“ für die Telekommunikationsbranche vor - NIQ
Description: GfK hat in Zusammenarbeit mit stickee den „Daily Pricing Monitor“ entwickelt, eine vollautomatische Suite zur Datenerfassung, -überwachung und -analyse für Unternehmen der Telekommunikationsbranche. Das neue Tool deckt bereits über 200 Einzelhändler in 25 Ländern ab und bietet entscheidende Einblicke in die Preise aller Modelle in den Postpaid-, Prepaid-, Sim-Free-, Sim-Only sowie Service-Segmenten.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-markt-monitor-schweiz-1-quartal-2022/
Title: GfK Markt Monitor Schweiz 1. Quartal 2022 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. Quartal 2022.
Allow: https://nielseniq.com/global/de/news-center/2023/erfolgsstrategien-fur-handler-technischer-konsumguter-margen-und-wachstum-sichern/
Title: Erfolgsstrategien für Händler technischer Konsumgüter: Margen und Wachstum sichern - NIQ
Description: Die Konsumfreude während der Pandemie ist abgeebbt, Inflation und hohe Energiepreise ließen Verbraucher vergangenes Jahr das Geld zusammenhalten. Das hat für Händler von technischen Konsumgütern 2022 weltweit zu einem negativen Wachstum geführt. Für 2023 zeichnet sich jedoch eine Stabilisierung ab. Wer darüber hinaus das veränderte Kaufverhalten genau analysiert und passend reagiert, kann auch dieses Jahr sein Business ausbauen.
Allow: https://nielseniq.com/global/de/insights/report/2020/konsum-klima-index-marz-2020-gfk-consumer-panels/
Title: Consumer Index März 2020
Description: Verbraucherverhalten in Corona-Zeiten | Neue Vertriebsschienen, Verbraucherstimmung im Sinkflug: Lesen Sie hier mehr im GfK Konsumklimaindex März 2020.
Allow: https://nielseniq.com/global/de/news-center/2021/anhaltende-pandemie-fuhrt-zu-weiterem-wachstum-des-it-markts-im-ersten-halbjahr-2021/
Title: Anhaltende Pandemie führt zu weiterem Wachstum des IT-Markts im ersten Halbjahr 2021 - NIQ
Description: Anhaltende Pandemie führt zu weiterem Wachstum des IT-Markts im ersten Halbjahr 2021 Nürnberg, 14. September 2021 – Der weltweite Markt für IT-Konsumgüter verzeichnete im ersten Halbjahr 2021 einen Umsatz von nahezu 63,9 Milliarden US-Dollar (ohne Nordamerika). Dies ist ein Anstieg von 27 Prozent im Vergleich zum Vorjahreszeitraum. Aufgrund der anhalten Pandemie bleibt der Fokus der Konsumenten auch 2021 auf ihrem Zuhause und den damit verbundenen Produkten und Services. Zweistellige Wachstumsraten sind sowohl für IT-Hardware als auch für IT-Zubehör zu beobachten. GfK-Experten gehen davon aus, dass sich dieser Trend auch in der zweiten Jahreshälfte fortsetzen wird.
Allow: https://nielseniq.com/global/de/news-center/2023/black-week-2023-switzerland/
Title: Black Week 2023 Switzerland - NIQ
Description: GfK GfK hebt die wichtigsten Ergebnisse der Black Week im Bereich der technischen Konsumgüter hervor. Black Week 2023 knackt im Bereich der technischen Konsumgüter die Rekordmarke
Allow: https://nielseniq.com/global/de/news-center/2025/mapping-the-future-geomarketing-regiograph-conference-am-13-und-14-mai-2025/
Title: Mapping the Future: Geomarketing & RegioGraph Conference am 13. und 14. Mai 2025 - NIQ
Description: Unter dem Motto Mapping the Future veranstaltet der Bereich Geomarketing von NIQ-GfK am 13. und 14. Mai ein zweitägiges Event in Nürnberg.
Allow: https://nielseniq.com/global/de/news-center/2022/e-bikes-ladengeschafte-und-personliche-empfehlungen-sind-kaufentscheidend/
Title: E-Bikes: Ladengeschäfte und persönliche Empfehlungen sind kaufentscheidend - NIQ
Description: Der GfK E-Bike Monitor 2021 beleuchtet, wie sich potentielle Käufer von E-Bikes in Deutschland, Belgien und den Niederlanden informieren und über welche Stationen sie ihre Customer Journey führt. Die aktuellen Daten zeigen, dass persönliche Empfehlungen eine wichtige Informationsquelle sind und Ladengeschäfte nach wie vor einen wichtigen Teil des Kauferlebnisses ausmachen.
Allow: https://nielseniq.com/global/de/news-center/2022/internationale-buchmarkte-melden-sich-2021-gestarkt-zuruck/
Title: Internationale Buchmärkte melden sich 2021 gestärkt zurück - NIQ
Description: Internationale Buchmärkte melden sich mit deutlichen Zuwächsen im Jahr 2021 gestärkt zurück Wie eine Neun-Länder-Sonderauswertung von GfK Entertainment zeigt, lagen die physischen Buchumsätze im zurückliegenden Jahr durchweg im positiven Bereich. Auch die Einnahmen aus 2019 wurden vielerorts übertroffen.
Allow: https://nielseniq.com/global/de/news-center/2019/amazon-guthabenkarten-bei-verbrauchern-beliebt/
Title: Amazon Guthabenkarten bei Verbrauchern beliebt
Description: Von Amazon über Google Play bis hin zu Telefon-Prepaid-Karten, im Handel gehören Guthabenkarten mittlerweile zum festen Bestandteil des Angebots. Von Juli bis Dezember 2018 wurden rund 33,5 Millionen solcher Karten im deutschen Handel verkauft.
Allow: https://nielseniq.com/global/de/insights/report/2022/gfk-veroffentlicht-aktualisierte-landkarten-fur-alle-europaischen-lander-2/
Title: GfK veröffentlicht aktualisierte Landkarten für alle europäischen Länder - NIQ
Description: GfK hat die Europa-Edition 2022/2023 fertig gestellt und im Zuge dessen mehrere tausend Gebiete aktualisiert.
Allow: https://nielseniq.com/global/de/insights/infographic/2020/wer-sind-die-gewinner-der-black-friday-woche-in-deutschland/
Title: Wer sind die Gewinner der Black Friday Woche in Deutschland? - NIQ
Description: Die Infografik deckt die wichtigsten Erkenntnisse und Trends auf, die in Deutschland in der Black Friday Woche zu beobachten waren.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-detailhandel-schweiz-2024/
Title: GfK Detailhandel Schweiz 2024 - NIQ
Description: GfK Switzerland veröffentlicht die 34. Ausgabe GfK Publikation Detailhandel Schweiz
Allow: https://nielseniq.com/global/de/info/regiograph-training/
Title: RegioGraph Schulungen für Geomarketing-Erfolg - NIQ
Description: Lernen Sie RegioGraph effektiv zu nutzen – mit professionellen Schulungen für bessere Entscheidungen im Vertrieb und Marketing.
Allow: https://nielseniq.com/global/de/info/business-development/
Title: Business Development: Strategien für nachhaltiges Wachstum
Description: Optimieren Sie Ihre Business Development-Strategie mit NIQ. Entdecken Sie Modelle, Strategien und Daten für nachhaltiges Wachstum.
Allow: https://nielseniq.com/global/de/news-center/2024/konsumklima-bleibt-auf-erholungskurs/
Title: Konsumklima bleibt auf Erholungskurs - NIQ
Description: Die Erholung der Verbraucherstimmung in Deutschland setzt sich im Mai dieses Jahres fort: Die Einschätzung der Deutschen zu den Konjunkturaussichten legen deutlich zu, ihre Einkommenserwartungen steigen moderat und ihre Sparneigung geht spürbar zurück. Allerdings nimmt die Anschaffungsneigung nur minimal zu. Insgesamt verbessert sich das Konsumklima damit zum vierten Mal in Folge. Der Indikator steigt in der Prognose für Juni im Vergleich zum Vormonat (revidiert -24,0 Punkte) um 3,1 Zähler auf -20,9 Punkte. Dies zeigen die aktuellen Ergebnisse des GfK Konsumklimas powered by NIM.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-vereinbart-verkauf-des-europaischen-consumer-panel-geschafts-gfk-cp-an-yougov-plc-yougov/
Title: GfK vereinbart Verkauf des europäischen Consumer Panel-Geschäfts (GfK CP) an YouGov plc (YouGov) - NIQ
Description: GfK vereinbart Verkauf des europäischen Consumer Panel-Geschäfts (GfK CP) an YouGov plc (YouGov). Veräußerung ist Teil der kartellrechtlichen Genehmigung des Zusammenschlusses von NIQ und GfK. YouGov ist für die Integration und Weiterentwicklung von GfK CP ideal positioniert. Consumer Panel-Geschäft hat für das kombinierte Unternehmen NIQ-GfK weiterhin höchste Priorität.
Allow: https://nielseniq.com/global/de/insights/report/2017/black-friday-hype-oder-chance-fur-den-handel/
Title: Black Friday: Hype oder Chance für den Handel?
Description: In den letzten Jahren hat sich im deutschen Einzelhandel ein tagelang andauernder Ausnahmezustand etabliert: „Black Friday“ und „Cyber Monday“ sind stark auf dem Vormarsch und läuten die weihnachtliche Prozenteschlacht ein. Doch lohnen sich diese Investitionen für den Handel?
Allow: https://nielseniq.com/global/de/insights/analysis/2020/wie-wochentliche-pos-daten-ihre-taktischen-entscheidungen-optimieren/
Title: Wie wöchentliche POS-Daten Ihre taktischen Entscheidungen optimieren
Description: Erfahren Sie wie wöchentliche POS-Daten wertvolle Insights generieren, um Marketingaktionen, Produktneueinführungen und saisonale Verkaufsevents zu optimieren.
Allow: https://nielseniq.com/global/de/news-center/2020/was-beschaftigt-schweizer-konsumten-wahrend-der-zweiten-corona-welle-2/
Title: Was beschäftigt Schweizer Konsumten während der zweiten Corona Welle? - NIQ
Description: GfK hat erneut in einer Studie untersucht, diesmal in der 2. Welle, wie die Corona-Pandemie das Konsumverhalten in der Schweiz beeinflusst.
Allow: https://nielseniq.com/global/de/news-center/2021/jedes-siebte-in-europa-verkaufte-smartphone-ist-5g-fahig/
Title: Jedes siebte in Europa verkaufte Smartphone ist 5G-fähig - NIQ
Description: In asiatischen Märkten ist der neue Mobilfunkstandard 5G bereits weit verbreitet, nun ziehen die europäischen Märkte nach: 2020 wurden trotz anhaltender Herausforderungen beim Netzausbau mehr als zehn Millionen 5G-fähige Smartphones verkauft. Im vierten Quartal war jedes siebte in Europa verkaufte Smartphone 5G-fähig. Das zeigen aktuelle Daten von GfK zum Mobilgerätemarkt in Europa.
Allow: https://nielseniq.com/global/de/news-center/2020/was-die-schweizer-konsumenten-jetzt-bewegt/
Title: Was die Schweizer Konsumenten jetzt bewegt.
Description: GfK hat in mehreren Studien während des Lockdowns sowie im Juni untersucht, was die Schweizer rund um das Thema Corona beschäftigt.
Allow: https://nielseniq.com/global/de/insights/report/2018/bild-des-monats-gfk-kaufkraft-europa-2018/
Title: Bild des Monats: GfK Kaufkraft, Europa 2018
Description: Das GfK Bild des Monats für November zeigt die Verteilung der Kaufkraft innerhalb von Europa im Jahr 2018.
Allow: https://nielseniq.com/global/de/landing-page/retail-spend-barometer-switzerland-de/
Title: Retail Spend Barometer Switzerland - DE - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-kaufkraft-deutschland-osterreich-schweiz-2024/
Title: Bild des Monats: GfK Kaufkraft Deutschland, Österreich, Schweiz 2024 - NIQ
Description: Das GfK Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in Deutschland, Österreich und der Schweiz im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/events/2024/webinar-zum-besuchermonitor/
Title: Webinar zum Besuchermonitor - NIQ
Description: Lernen Sie unseren Besuchermonitor kennen, der Sie bei der Optimierung Ihres Filialnetzes oder Ihrer regionalen Mediaplanung unterstützt.
Allow: https://nielseniq.com/global/de/news-center/2024/niq-retail-spend-barometer-33-prozent-mehr-umsatz-als-im-1-quartal-2023-2/
Title: NIQ Retail Spend Barometer: 3,3 Prozent mehr Umsatz als im 1. Quartal 2023 - NIQ
Description: In Deutschland sind die Privatausgaben für Produkte des täglichen Bedarfs (FMCG) und technische Gebrauchsgüter (Tech & Durables, T&D) im ersten Quartal um 3,3 Prozent im Vergleich zum Vorjahreszeitraum gestiegen; auf insgesamt 97 Milliarden Euro. Der FMCG-Markt wuchs, während technische Gebrauchsgüter verglichen mit 2023 stabil blieben. Warum sich diese beiden Bereiche so stark unterscheiden und welche Impulse durch die Fußball-Europameisterschaft erwartet werden, analysieren die Experten des NIQ/GfK Retail-Bereichs auf Basis des zweiten NIQ Retail Spend Barometer.
Allow: https://nielseniq.com/global/de/insights/analysis/2025/mehr-als-die-halfte-der-spirituosenumsatze-in-deutschland-werden-im-on-premise-bereich-generiert/
Title: Mehr als die Hälfte der Spirituosenumsätze in Deutschland werden im On-Premise-Bereich generiert - NIQ
Description: NIQ, ein weltweit führender Anbieter von On-Trade-Research und Absatzmessung im On-Premise-Markt, hat seine bewährte On-Premise-Measurement (OPM)-Lösung für den deutschen Markt weiterentwickelt. Damit erhalten Spirituosenherstellern noch präzisere Einblicke in Marktanteile, Verkaufsperformance und Kategorientrends.
Allow: https://nielseniq.com/global/de/info/brand-equity/
Title: Erfolgreiches Markenmanagement mit NIQ: Jetzt entdecken
Description: Erhöhen Sie den Wert Ihrer Marke durch gezielte Strategien. Entdecken Sie, wie NIQ Sie beim Aufbau und Management Ihres Markenwerts unterstützen kann.
Allow: https://nielseniq.com/global/de/news-center/2024/digitaler-buzz-und-smarte-technologien-beflugeln-den-markt-fur-technische-konsumguter/
Title: ​​Digitaler Buzz und smarte Technologien beflügeln den Markt für technische Konsumgüter​ - NIQ
Description: Im zweiten Quartal 2024 stiegen die Umsätze von technischen Konsumgütern im Vergleich zum Vorjahr erstmals seit zwei Jahren wieder an mit einem Umsatzwachstum von 1,7 Prozent. Experten von GfK/NIQ prognostizieren, dass sich der Markt 2024 insgesamt stabilisiert.
Allow: https://nielseniq.com/global/de/news-center/2020/internationaler-buchmarkt-erstes-halbjahr-zwischen-zweistelligen-verlusten-und-positiven-signalen/
Title: Internationaler Buchmarkt: Erstes Halbjahr zwischen zweistelligen Verlusten und positiven Signalen - NIQ
Description: Baden-Baden, 30.07.2020 – Eine Sonderauswertung von GfK Entertainment zeigt, dass die internationalen Buchmärkte das erste Halbjahr 2020 vielerorts mit deutlichen Rückgängen beendet haben. Seit dem Ende der Ausgangsbeschränkungen haben die Umsätze allerdings wieder ins Plus gedreht.
Allow: https://nielseniq.com/global/de/insights/report/2024/deutsche-grillkultur-und-ihre-grilltypen-von-bratwurst-bis-veggie-burger/
Title: Deutsche Grillkultur und ihre Grilltypen - Von Bratwurst bis Veggie-Burger - NIQ
Description: Grillen. Grill. Grillkultur. Fleisch. Bratwurst. Veggie. Zielgruppe. Positionierung. Retailer-Strategie. Sortimentsplanung. Regalplanung. Marketing. Kommunikation. Cross-Promo. Kooperation.
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-april-2025/
Title: On Premise Consumer Pulse Report für Deutschland: April 2025 - NIQ
Description: Diese Studie untersucht das On-Premise-Verhalten der Verbraucher im letzten Monat und testet die Besuchsabsicht für den kommenden Monat.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-einzelhandelsumsatz-deutschland-2021/
Title: Bild des Monats: GfK Einzelhandelsumsatz, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für September zeigt die regionale Verteilung des Einzelhandelsumsatzes in Deutschland im Jahr 2021.
Allow: https://nielseniq.com/global/de/insights/report/2018/uhrenmarkt-entwicklung-und-trends/
Title: Uhrenmarkt: Entwicklung und Trends
Description: Der Uhrenmarkt ist in Bewegung – durch smarte Uhren wird Wachstum in der Branche generiert. Legt man den Fokus auf den traditionellen Uhrenmarkt, so wird mehr als die Hälfte an Stückzahlen im Preisbereich bis 100 € erwirtschaftet. Hier liegt der Fokus zumeist auf dem modischen Aspekt.
Allow: https://nielseniq.com/global/de/info/brand-management/
Title: Brand Management mit NIQ: Markenwert steigern
Description: NIQ unterstützt Sie im Brand Management: Optimieren Sie Markenstrategie, Kundenbindung und Markenwert. Informieren Sie sich über unsere Lösungen.
Allow: https://nielseniq.com/global/de/insights/success-story/2025/von-regionalen-umsatzpotenzialen-zur-neuen-vertriebsstruktur/
Title: Von regionalen Umsatzpotenzialen zur neuen Vertriebsstruktur
Description: Erfahren Sie, wie V-ZUG die Geomarketing-Lösungen von NIQ nutzte, um sein Marktpotenzial abzubilden und die Vertriebsstruktur zu optimieren.
Allow: https://nielseniq.com/global/de/info/regiograph-support/
Title: RegioGraph Support - NIQ
Description: Lernen Sie RegioGraph effizient zu nutzen: mit Schulungsvideos, FAQs und Support-Kontaktdaten. Ideal für Einsteiger und Fortgeschrittene.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-kaufkraft-in-deutschland-osterreich-und-der-schweiz-2021/
Title: GfK Kaufkraft in Deutschland, Österreich und der Schweiz 2021 - NIQ
Description: Das GfK Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in der DACH-Region im Jahr 2021.
Allow: https://nielseniq.com/global/de/info/distribution-channels/
Title: Vertriebskanäle - NIQ
Description: Die kontinuierliche Marktbeobachtung und -information der NIQ kann Unternehmen dabei helfen, die von ihnen gewählten Vertriebskanäle zu steuern, potenzielle Probleme zu erkennen und ihre Strategien entsprechend anzupassen.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-markt-monitor-schweiz-1-2-quartal-2022/
Title: GfK Markt Monitor Schweiz 1. -2. Quartal 2022 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1.-2. Quartal 2022.
Allow: https://nielseniq.com/global/de/news-center/2023/jeder-dritte-deutsche-e-bike-kaufer-wahlt-anderes-modell-als-geplant/
Title: Jeder dritte deutsche E-Bike-Käufer wählt anderes Modell als geplant - NIQ
Description: 34 Prozent der deutschen E-Bike-Käufer ändern ihre ursprüngliche Kaufabsicht im Geschäft und entscheiden sich für ein anderes Modell als ursprünglich geplant. Das Ladengeschäft bleibt damit eine entscheidende Station auf der Customer Journey beim Kauf von Elektro-Fahrrädern. Welche Motive zum Umdenken der Konsumenten führen und wie sich die Deutschen beim Kauf von E-Fahrrädern von ihren Nachbarländern unterscheiden, zeigt der jährlich erscheinende GfK E-Bike-Monitor.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/stagflation-so-uberzeugen-sie-ihre-fuhrung-in-langfristige-marketingstrategien-zu-investieren/
Title: Stagflation: So überzeugen Sie Ihre Führung in langfristige Marketingstrategien zu investieren - NIQ
Description: Investitionen in den Markenaufbau sind insbesondere in Zeiten des Aufschwungs eine wirksame Strategie.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-einwohner-nach-altersklassen-deutschland-osterreich-schweiz-2021/
Title: GfK Einwohner nach Altersklassen Deutschland, Österreich, Schweiz 2021 - NIQ
Description: Das GfK Bild des Monats für Mai zeigt die regionale Verteilung der Babys und Kleinkinder bis vier Jahre in der DACH-Region im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2020/ladensterben-in-innenstadten-versus-onlinehandel-gfk-presse/
Title: Besucheraufkommen in deutschen Einkaufslagen nähert sich wieder Vor-Corona-Niveau
Description: Juli 2020: Besucheraufkommen post Corona: Besucherrückgang in Einkaufscentern, mehr Besucheraufkommen in Fachmärkten - Jetzt Pressemeldung ansehen.
Allow: https://nielseniq.com/global/de/news-center/2019/manner-sparen-und-frauen-geben-das-geld-aus-oder-doch-umgekehrt/
Title: Männer sparen und Frauen geben das Geld aus – oder doch umgekehrt?
Description: Nicht nur am Weltfrauentag, sondern auch unter dem Jahr lassen diverse Aktionen des Handels und auch von anderen Branchen die Vermutung aufkommen, dass das Lebenselixier von Frauen das Shoppen ist. Doch welche Einstellung hat Frau von heute gegenüber Geld.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-markt-monitor-1-quartal-2019/
Title: GfK Markt Monitor 1. Quartal 2019
Description: Die neuesten Zahlen zum Schweizer Detailhandel.
Allow: https://nielseniq.com/global/de/news-center/2020/raus-aus-den-roten-zahlen-technische-konsumguter-trotzen-schwierigem-wirtschaftsklima/
Title: Raus aus den roten Zahlen – Technische Konsumgüter trotzen schwierigem Wirtschaftsklima - NIQ
Description: Der Markt für technische Konsumgüter (TCG) hat turbulente Wochen und Monate erlebt. Dennoch geht GfK davon aus, dass der Markt auch in Zukunft umsatzstark bleiben wird und trotz der aktuellen Situation auf dem Niveau des vergangenen Jahres bleibt. Für das Jahr 2020 entspricht ein solches „Wachstum“ von 0 Prozent einem geschätzten Marktwert von weltweit 1038 Milliarden Euro (inklusive Nordamerika). In der Erholungsphase nach dem Lockdown sorgten vor allem zwei Faktoren für Umsatzwachstum: Der starke „Home“-Fokus der Verbraucher und der Wunsch nach einer stärkeren Digitalisierung des eigenen Lebensumfelds. Das sind Prognosen von GfK für den globalen TCG-Markt 2020.
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-entertainment-startet-digital-video-charts/
Title: GfK Entertainment startet Digital Video Charts - NIQ
Description: „Fast & Furious 10“ und „Der Super Mario Bros. Film“ sind erste Spitzenreiter
Allow: https://nielseniq.com/global/de/info/sales-promotion/
Title: Effektive Absatzförderung: Beispiele, Methoden & Tipps
Description: Entdecken Sie innovative Strategien zur Absatzförderung: Von Rabatten bis hin zu Treueprogrammen. So steigern Sie Umsatz, Kundenbindung und Markenbekanntheit.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-einzelhandelsumsatz-fur-mobel-deutschland-2021/
Title: Bild des Monats: GfK Einzelhandelsumsatz für Möbel, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für August zeigt die regionale Verteilung des Einzelhandelsumsatzes für Möbel in Deutschland im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zum-welttag-der-kosmetiker-2021/
Title: Pressemeldung zum Welttag der Kosmetiker 2021 - NIQ
Description: Kosmetikmarkt im Wandel nicht nur wegen Corona
Allow: https://nielseniq.com/global/de/client-learning/client-portal-cso-2-0-switzerland-2021/
Title: Kundenportal CSO 2.0 Schweiz 2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2022/regiograph-2022-ab-sofort-verfugbar/
Title: RegioGraph 2022 ab sofort verfügbar - NIQ
Description: Ab sofort liefert GfK die neueste Version der Geomarketing-Software RegioGraph aus.
Allow: https://nielseniq.com/global/de/news-center/2021/energielabels-sind-wichtige-entscheidungsanker-fur-konsumenten/
Title: Energielabels sind wichtige Entscheidungsanker für Konsumenten - NIQ
Description: Energieeffizienz ist der wichtigste Kauftreiber für Haushaltsgeräte in Deutschland. 82 Prozent der Verbraucher geben an, beim Einkauf auf Energieeffizienz-Labels zu achten – um Geld für Strom zu sparen, aber auch der Umwelt zuliebe. Die neuen EU-Energielabels sind zwar dem Großteil der Bevölkerung bekannt, aber nur 45 Prozent haben diese auch verstanden. Das sind die Ergebnisse einer GfK-Befragung.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/wie-digitale-datenplattformen-die-demokratisierung-von-daten-in-unternehmen-ermoglichen/
Title: Wie digitale Datenplattformen die Demokratisierung von Daten in Unternehmen ermöglichen - NIQ
Description: Agilität ist heutzutage zu Recht ein maßgeblicher Erfolgsfaktor. Mit einer agilen Arbeitsweise sind Unternehmen in der Lage, flexibel auf neue Herausforderungen zu reagieren, schnellere Entscheidungen zu treffen und so der Konkurrenz immer einen Schritt voraus zu sein. Aktuelle Markt- und Konsumentendaten auf einer Plattform bieten die ideale Entscheidungsgrundlage, schnell zu reagieren und nachhaltiges Wachstum zu schaffen.
Allow: https://nielseniq.com/global/de/news-center/2024/best-brands-2024-wer-schafft-es-in-die-top-10/
Title: Best Brands 2024: Wer schafft es in die Top 10? - NIQ
Description: „Best Brands“ – das sind Marken, die nicht nur wirtschaftlich erfolgreich sind, sondern auch Emotionen wecken. Am 27. Februar 2024 werden bei der Verleihung der Best Brands Awards jene Marken ausgezeichnet, denen dies am besten gelungen ist. Die Top 10 Best Brands in den vier diesjährigen Kategorien, die durch eine GfK-Studie ermittelt wurden, stehen bereits heute fest.
Allow: https://nielseniq.com/global/de/insights/report/2019/wie-grillt-deutschland-gfk-insights-zum-deutschen-grillmarkt/
Title: Sommer, Sonne, Grillen: Wie grillt Deutschland?
Description: Kohle-, Gas-, Elektrogrills: So hat sich der Deutsche Grillmarkt 2018/ 19 entwickelt. Lesen Sie die Insights hier!
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-business-reflector-2021/
Title: GfK Business Reflector 2021 - NIQ
Description: Swiss Reputation Ranking
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-singlehaushalte-deutschland-2022/
Title: Bild des Monats: GfK Singlehaushalte, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für Februar zeigt die regionale Verteilung der Singlehaushalte in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/info/dynamic-pricing/
Title: Dynamic Pricing: Umsatz steigern mit flexiblen Preisen
Description: Nutzen Sie Dynamic Pricing, um Preise flexibel anzupassen, Umsatz zu maximieren und Kunden zu begeistern. NIQ hilft Ihnen, die Strategie zu meistern!
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-temax-fur-osterreich-q1-2020/
Title: GfK TEMAX® für Österreich, Q1 2020
Description: GfK TEMAX® für Österreich, Q1 2020. Das erste Quartal zeigt einen Rückgang für technische Gebrauchsgüter.
Allow: https://nielseniq.com/global/de/insights/infographic/2017/preispremium-aufbauen-durch-qualitat-coolness-oder-nachhaltigkeit/
Title: Preispremium aufbauen – durch Qualität, Coolness oder Nachhaltigkeit?
Description: Ob Qualität, Coolness oder Nachhaltigkeit - Die Auswahl der Trend-Themen ist groß. Doch welche Positionierung ist die richtige, um die eigene Marke voranzubringen? Um diese Kernfrage jedes Markenverantwortlichen zu beantworten, hilft ein strukturierter Blick auf strategische Zielsetzungen: Wer eine Preispremium-Positionierung anstrebt, muss andere Schwerpunkte setzen, als beim Marktanteilsausbau. Dies gilt nicht nur für konkrete strategische Markenziele im Allgemeinen. Auch Besonderheiten in einzelnen Produktbereichen müssen berücksichtigt werden.
Allow: https://nielseniq.com/global/de/news-center/2020/konsumklima-erholt-sich-etwas-vom-corona-schock/
Title: Konsumklima erholt sich etwas vom Corona-Schock
Description: Nürnberg, 26. Mai 2020 – Die Verbraucher in Deutschland erholen sich im Mai ein wenig vom Schock, der durch die COVID-19-Pandemie ausgelöst wurde. Sowohl Konjunktur- und Einkommenserwartung als auch Anschaffungsneigung legen leicht zu. Folglich prognostiziert GfK für Juni 2020 einen Wert von -18,9 Punkten und damit 4,2 Punkte mehr als im Mai dieses Jahres (revidiert -23,1 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Mai 2020.
Allow: https://nielseniq.com/global/de/news-center/2024/lebensmittelhandel-im-aufwind-flaute-bei-technik-osterreichs-markt-im-quartalsbericht/
Title: ​​Lebensmittelhandel im Aufwind, Flaute bei Technik: Österreichs Markt im Quartalsbericht​ - NIQ
Description: Während Konsumenten mehr für Güter des täglichen Bedarfs ausgaben, sparten sie bei technischen Geräten. Das geht aus dem neuen NIQ Retail Spend Barometer hervor. Hierfür werden Daten aus den Retail Panels von NIQ und GfK kombiniert, um in Österreich und vielen weiteren Ländern einen holistischen Einblick in Marktpotenziale und Entwicklungen zu geben.
Allow: https://nielseniq.com/global/de/insights/report/2023/on-premise-consumer-pulse-report-fur-deutschland-september-2023/
Title: On Premise Consumer Pulse Report für Deutschland: September 2023 - NIQ
Description: Der monatliche On Premise Consumer Pulse Report soll dabei helfen, einen schnellen Temperatur-Check der Channels und der Verbraucher vorzunehmen.
Allow: https://nielseniq.com/global/de/news-center/2023/20-jubilaum-der-best-brands-awards-das-sind-die-gewinner/
Title: 20. Jubiläum der Best Brands Awards: Das sind die Gewinner - NIQ
Description: Bei der festlichen Verleihung der Best Brands Awards, dem einzigen studienbasierten Markenpreis in Deutschland, wurden heute Abend die stärksten Marken des Jahres ausgezeichnet. Neben Lego als „Best Brand Overall“ durfte sich dm-drogerie markt über den Preis als „Best Corporate Sustainability Brand“ freuen. Anlässlich des 20. Jubiläums der Best Brands Awards wurden außerdem die erfolgreichsten Marken der letzten Jahre in der Kategorie „Best of the Best Brands“ prämiert. Die Gewinner sind Lego, Nivea und Bosch.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-updatet-digitale-landkarten-fur-deutschland-osterreich-und-die-schweiz-auf-stand-2021/
Title: GfK updatet digitale Landkarten für Deutschland, Österreich und die Schweiz auf Stand 2021 - NIQ
Description: Ab sofort sind die neuen digitalen Landkarten von GfK für Deutschland, Österreich und die Schweiz verfügbar.
Allow: https://nielseniq.com/global/de/news-center/2021/schweizer-online-konsum-wachst-2020-um-27-2/
Title: Schweizer Online-Konsum wächst 2020 um 27.2% - NIQ
Description: Gesamtmarkterhebung für den Onlinehandel 2020 in der Schweiz
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-auf-dem-hkd-disruptive-veranderungen-erfordern-neues-handeln/
Title: GfK auf dem HKD: Disruptive Veränderungen erfordern (neues) Handeln - NIQ
Description: Der Handel befindet sich im Umbruch. Disruptive Veränderungen beim Umsatz über die verschiedenen Verkaufskanäle, starke Preisschwankungen sowie instabile Lieferketten verlangen Entscheidungsträgern im Handel schnelle Adaption und entschiedenes Handeln ab. Auf dem Handelskongress Deutschland am 17. und 18. November (als hybride Veranstaltung in Berlin und digital) geben Experten von GfK auf Basis konkreter Daten und Insights einen Überblick über Trends und die Zukunft des Handels.
Allow: https://nielseniq.com/global/de/info/promotional-mix/
Title: Marketing Mix optimieren: Strategien für Umsatzwachstum
Description: Entdecken Sie die 4 P’s des Marketing Mix: Produkt, Preis, Platz & Promotion. Tipps und Beispiele für erfolgreiche Marketingstrategien.
Allow: https://nielseniq.com/global/de/insights/report/2020/gfk-veroffentlicht-aktualisierte-landkarten-fur-alle-europaischen-lander/
Title: GfK veröffentlicht aktualisierte Landkarten für alle europäischen Länder - NIQ
Description: GfK hat die Europa-Edition 2020/2021 fertig gestellt und im Zuge dessen mehrere tausend Gebiete aktualisiert.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-markt-monitor-schweiz-1-quartal-2021/
Title: GfK Markt Monitor Schweiz 1. Quartal 2021 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. Quartal 2021.
Allow: https://nielseniq.com/global/de/news-center/2021/konsumklima-leichte-erholung-vom-lockdown-schock/
Title: Konsumklima: Leichte Erholung vom Lockdown-Schock - NIQ
Description: Konsumklima: Leichte Erholung vom Lockdown-Schock Nach dem Lockdown-bedingten Einbruch zu Jahresbeginn erholt sich die Konsumstimmung im Februar. Sowohl die Konjunktur- und Einkommenserwartung als auch die Anschaffungsneigung verzeichnen Zugewinne. So prognostiziert GfK für das Konsumklima für März 2021 einen Wert von -12,9 Punkten und damit 2,6 Punkte mehr als im Februar dieses Jahres (revidiert -15,5 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Februar 2021.
Allow: https://nielseniq.com/global/de/news-center/2024/niq-deutschland-ernennt-neuen-consumer-panel-director/
Title: NIQ Deutschland ernennt neuen Consumer Panel Director - NIQ
Description: Stephan Knäble wird Wachstumsstrategie vorantreiben
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-februar-2025/
Title: On Premise Consumer Pulse Report für Deutschland Februar 2025 - NIQ
Description: Diese Studie untersucht das On-Premise-Verhalten der Verbraucher im letzten Monat und testet die Besuchsabsicht für den kommenden Monat.
Allow: https://nielseniq.com/global/de/news-center/2019/black-friday-und-singles-day-umsatze-ubertreffen-weihnachtsgeschaft/
Title: Black Friday und Singles’ Day: Umsätze übertreffen Weihnachtsgeschäft
Description: GfK Insights zeigen, dass der Trend bei Verbrauchern weg von günstigen hin zu höherwertigen Produkten im Angebot geht.
Allow: https://nielseniq.com/global/de/news-center/2020/deutsche-kaufen-akku-elektrowerkzeuge-immer-haufiger-ohne-akku/
Title: Deutsche kaufen Akku-Elektrowerkzeuge immer häufiger ohne Akku - NIQ
Description: Nachfrage der deutschen Heim- und Handwerker nach Elektrowerkzeugen bescherte dem Segment 2019 einen Umsatz von erstmals über einer Milliarde Euro.
Allow: https://nielseniq.com/global/de/insights/infographic/2019/infografik-markt-fur-technische-konsumguter-knackt-billionengrenze/
Title: Infografik: Markt für technische Konsumgüter knackt Billionengrenze
Description: Der globale Umsatz mit technischen Konsumgütern stieg 2018 um vier Prozent auf 1,01 Billionen Euro.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-markt-monitor-schweiz-1-3-quartal-2024/
Title: GfK Markt Monitor Schweiz 1.-3. Quartal 2024 - NIQ
Description: Entwicklungen im Schweizer DIY Markt 2024
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-fuhrt-out-of-home-panel-in-deutschland-ein/
Title: GfK führt Out-of-Home-Panel in Deutschland ein - NIQ
Description: Nürnberg, 31. August 2020 – GfK führt Out-of-Home-Panel (OOH-Panel) in Deutschland ein. Das neue Panel, das nach und nach auch in weiteren Ländern ausgerollt wird, bietet einen umfassenden Einblick in die Strukturen und Dynamiken des Außer-Haus-Markts. Basis dafür ist die kontinuierliche Erfassung des Konsums von Lebensmitteln und Getränken, die außerhalb der eigenen vier Wände konsumiert werden. Durch die Kombination mit den Daten aus dem GfK Consumer Panel (In-Haus-Konsum) ist es möglich, einen vollständigen Überblick über den Markt zu gewinnen.
Allow: https://nielseniq.com/global/de/insights/report/2023/on-premise-consumer-pulse-report-fur-deutschland-november-2023/
Title: On Premise Consumer Pulse Report für Deutschland: November 2023 - NIQ
Description: Der monatliche On Premise Consumer Pulse Report soll eine schnelle „Überprüfung“ des Marktes und der Verbraucher, die Bars und Restaurants in Deutschland besuchen, darstellen.​
Allow: https://nielseniq.com/global/de/news-center/2023/wo-deutschlands-e-autos-laden/
Title: Wo Deutschlands E-Autos laden - NIQ
Description: Elektromobilität und damit auch E-Auto-Ladestationen sind gefragt wie nie. Bereits im Januar warnte die Bundesnetzagentur vor einer Überlastung des deutschen Stromnetzes durch die steigende Zahl privater Ladestationen. Aktuelle GfK-Daten zeigen, wo der Bedarf an öffentlichen und privaten Wallboxen am höchsten ist und welche Belastungen Netzbetreiber wo erwarten können.
Allow: https://nielseniq.com/global/de/news-center/2022/technische-konsumguter-2022-guter-jahresstart-mit-durchwachsenen-aussichten/
Title: Technische Konsumgüter 2022: Guter Jahresstart mit durchwachsenen Aussichten - NIQ
Description: Nachfrage noch leicht positiv in der ersten Jahreshälfte Nürnberg, 30. August 2022 – Der Gesamtmarkt für technische Konsumgüter in Deutschland hat in der ersten Hälfte des Jahres 2022 gegenüber dem Vorjahreszeitraum ein leichtes Wachstum in Höhe von unter 2 Prozent auf 35,5 Milliarden Euro verzeichnet. Im Verlauf des ersten Halbjahres hat sich das Wachstum jedoch immer weiter abgeschwächt. Für das Gesamtjahr 2022 geht GfK von einem Rückgang der Umsätze aus. Derzeit liegt der Marktwert nach wie vor über den Rekorden der Pandemiejahre.
Allow: https://nielseniq.com/global/de/news-center/2024/globaler-buchmarkt-2024-gepragt-von-starker-belletristik-sachbuch-ruckgangen-und-niedrigeren-preissteigerungen/
Title: Globaler Buchmarkt 2024 geprägt von starker Belletristik, Sachbuch-Rückgängen und niedrigeren Preissteigerungen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-regionale-consumer-styles-idealists-deutschland-2023/
Title: Bild des Monats: GfK Regionale Consumer Styles, Idealists, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für Juni zeigt die regionale Verteilung der Idealists in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/info/customer-experience/
Title: Customer Experience verbessern: Strategien, Metriken & Beispiele
Description: Erfahren Sie, wie Sie mit personalisierten Strategien, Journey Mapping & proaktivem Service die Customer Experience verbessern. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-gesamtmarktschatzung-sportmarkt-2021/
Title: GfK Gesamtmarktschätzung Sportmarkt 2021 - NIQ
Description: GfK blickt auf die Entwicklungen im Schweizer Sportmarkt 2021 und präsentiert eine Prognose für 2022.
Allow: https://nielseniq.com/global/de/insights/report/2017/online-offline-noline/
Title: Online – offline – noline?
Description: Das Thema eCommerce ist omnipräsent, insbesondere beim Einkauf von Fashion. Der Handel spricht von einer Krise und fragt sich: online, offline oder noline? Unsere globale Studie offenbart die Zukunftsvisionen des Modehandels.
Allow: https://nielseniq.com/global/de/news-center/2021/harter-lockdown-lasst-konsumklima-einbrechen/
Title: Harter Lockdown lässt Konsumklima einbrechen - NIQ
Description: Harter Lockdown lässt Konsumklima einbrechen Nürnberg, 27. Januar 2021 – Die Verbraucherstimmung in Deutschland leidet zu Jahresbeginn 2021 unter dem harten Lockdown. Die Anschaffungsneigung bricht regelrecht zusammen, während sowohl die Konjunktur- als die Einkommenserwartungen moderate Verluste zu verzeichnen haben. Folglich prognostiziert GfK für das Konsumklima für Februar 2021 einen Wert von -15,6 Punkten und damit 8,1 Punkte weniger als im Januar dieses Jahres (revidiert -7,5 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Januar 2021.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-markt-monitor-schweiz-jahr-2019/
Title: GfK Markt Monitor Schweiz – Jahr 2019
Description: Die neuesten Zahlen zum Schweizer Detailhandel
Allow: https://nielseniq.com/global/de/news-center/2020/schweizer-e-book-markt-seit-marz-mit-kraftigem-wachstum/
Title: Schweizer E-Book-Markt seit März mit kräftigem Wachstum
Description: Eine Sonderauswertung von GfK Entertainment in Kooperation mit dem Schweizer Buchhändler- und Verleger-Verband (SBVV) zeigt ein gestiegenes Interesse an E-Books.
Allow: https://nielseniq.com/global/de/news-center/2020/weihnachten-2020-konsumenten-sparen-nicht-bei-geschenken/
Title: Weihnachten 2020: Konsumenten sparen nicht bei Geschenken - NIQ
Description: Die Verbraucher in Deutschland planen dieses Jahr durchschnittlich 330 Euro für Weihnachtsgeschenke auszugeben. Das sind gute Nachrichten für den Handel, der im wichtigen Jahresendgeschäft mit einem Umsatzvolumen für Geschenke von 19,8 Milliarden Euro rechnen kann. Dabei werden dieses Jahr wieder mehr Sachgeschenke unter dem Weihnachtsbaum liegen, Gutscheine sind weniger gefragt. Der positive Trend im Online-Handel setzt sich auch in den Adventswochen fort. Das sind Ergebnisse einer aktuellen GfK Analyse zum diesjährigen Weihnachtsgeschäft.
Allow: https://nielseniq.com/global/de/info/brand-positioning/
Title: Markenpositionierung optimieren: NIQ unterstützt Ihr Wachstum
Description: Markenpositionierung erklärt: Entdecken Sie Strategien und Tools von NIQ, um Ihre Marke einzigartig und einprägsam zu machen. Informieren Sie sich!
Allow: https://nielseniq.com/global/de/news-center/2020/black-friday-was-ist-dieses-jahr-angesagt/
Title: Black Friday: Was ist dieses Jahr angesagt? - NIQ
Description: Black Friday ist in vielen Märkten, vor allem in Amerika und Europa, das größte Shopping-Ereignis des Jahres. Im vergangenen Jahr stiegen die Umsätze* in der Black-Friday-Woche um zwölf Prozent. Auch wenn GfK-Experten für 2020 nicht das gleiche Wachstum erwarten, prognostizieren sie dennoch starke Angebots- und Verkaufswochen. Da der Fokus unseres Alltagslebens aktuell auf dem eigenen Zuhause liegt, sind IT- und Office-Produkte weiterhin gefragt. Dies gilt auch für Geräte, die das Leben erleichtern – sei es im Bereich Unterhaltung, Kochen oder Putzen. Wie bereits im Oktober angekündigt, geht GfK davon aus, dass der Markt für technische Konsumgüter weiterhin sehr stark und für das Gesamtjahr mindestens auf dem Niveau des Vorjahres bleiben wird. Für das Jahr 2020 entspricht ein solches „Wachstum“ von 0 Prozent einem geschätzten Marktwert von weltweit 1038 Milliarden Euro (inklusive Nordamerika).
Allow: https://nielseniq.com/global/de/info/premium-preisgestaltung/
Title: Premium-Preisgestaltung: Strategien für Exklusivität & Erfolg
Description: Entdecken Sie, wie Premium-Preisgestaltung Exklusivität schafft und Kundenbindung stärkt. NIQ bietet Insights & Tools für Ihren Erfolg. Jetzt lesen!
Allow: https://nielseniq.com/global/de/insights/report/2017/ernahrungstrend-studie-2017-entwicklung-des-ernahrungsmarkts/
Title: Consumers‘ Choice 2017: Neue Muster in der Ernährung
Description: GfK Studie der GfK & Bundesvereinigung der deutschen Ernährungsindustrie (BVE) zur ANUGA 2017 - Mehr über Genuss, Gesundheit & Gemeinschaft im Wandel.
Allow: https://nielseniq.com/global/de/news-center/2019/schweizer-sportmarkt-auf-sanftem-wachstumskurs/
Title: Schweizer Sportmarkt auf sanftem Wachstumskurs
Description: Der Schweizer Sportmarkt (ohne Bike) hat sich im ersten Semester 2019 mit +1.5% leicht positiv entwickelt und befindet sich auf sanftem Wachstumskurs.
Allow: https://nielseniq.com/global/de/info/value-proposition-werte-fur-verkaufsentscheidungen/
Title: Value Proposition - Werte für Verkaufsentscheidungen - NIQ
Description: Heben Sie sich vom Markt ab mit NIQ's Expertise für Value Proposition. Nutzen Sie datengestützte Insights und verfeinern Sie die Value Proposition für beste Kundenbindung.
Allow: https://nielseniq.com/global/de/news-center/2019/verbraucherstimmung-im-mai-fast-unverandert/
Title: Verbraucherstimmung im Mai fast unverändert
Description: Ergebnisse der GfK-Konsumklimastudie für Mai 2019.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-entertainment-startet-erstes-merchandise-panel-paw-patrol-ist-erfolgreichstes-entertainment-franchise/
Title: GfK Entertainment startet erstes Merchandise-Panel; „PAW Patrol“ ist erfolgreichstes Entertainment-Franchise - NIQ
Description: GfK Entertainment startet erstes Merchandise-Panel; „PAW Patrol“ ist erfolgreichstes Entertainment-Franchise Im Zeitraum Januar bis Mai 2022 konnte „PAW Patrol“ deutschlandweit die meisten Lizenzprodukte absetzen, wie die wöchentlichen Verkaufsdaten aus dem Merchandise-Panel zeigen. Das neu gestartete Point-of-Sale-Panel erfasst 200.000 Artikel in fast 100 unterschiedlichen Kategorien.
Allow: https://nielseniq.com/global/de/news-center/2023/niq-und-gfk-erhalten-genehmigung-von-der-europaischen-kommission-fur-geplanten-zusammenschluss/
Title: NIQ und GfK erhalten Genehmigung von der Europäischen Kommission für geplanten Zusammenschluss - NIQ
Description: NIQ und GfK erhalten Genehmigung von der Europäischen Kommission für geplanten Zusammenschluss. EU-Genehmigung ist ein wichtiger Meilenstein für den Abschluss der geplanten Kombination von NielsenIQ und GfK. NielsenIQ und GfK erwarten den Vollzug der Transaktion in den nächsten Tagen.
Allow: https://nielseniq.com/global/de/news-center/2024/zwischen-komfort-und-erlebnis-das-sind-die-must-haves-der-osterreichischen-technik-kaufer/
Title: Zwischen Komfort und Erlebnis: Das sind die Must-Haves der österreichischen Technik-Käufer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/analysis/2021/in-herausfordernden-zeiten-erfolgreich-durch-die-marketinglandschaft-navigieren/
Title: In herausfordernden Zeiten erfolgreich durch die Marketinglandschaft navigieren - NIQ
Description: Explore the actions taken by businesses as we come to terms with the pandemic, as well as strategies for how to succeed during times of uncertainty.
Allow: https://nielseniq.com/global/de/insights/analysis/2021/es-ist-zeit-fur-die-nachste-stufe-des-e-commerce-wachstums-in-europa/
Title: Es ist Zeit für die nächste Stufe des E-Commerce-Wachstums in Europa - NIQ
Description: Das E-Commerce-Wachstum in den europäischen Märkten wurde durch die Coronapandemie beschleunigt. Angesichts Millionen neuer Online-Käufer müssen Sie genau verstehen, wie diese einkaufen und wie der Online-Kanal funktioniert.
Allow: https://nielseniq.com/global/de/news-center/2021/internationale-buchmarkte-2020-mit-gemischter-jahresbilanz/
Title: Internationale Buchmärkte 2020 mit gemischter Jahresbilanz - NIQ
Description: Internationale Buchmärkte 2020 mit gemischter Jahresbilanz Die internationalen Buchmärkte haben eine gemischte Jahresbilanz für das Corona-Jahr 2020 gezogen. Dies ist das Ergebnis einer neun Länder umfassenden Sonderauswertung von GfK Entertainment, die auf Basis der physischen Verkaufsdaten aus den Handelspanels bzw. für Deutschland auf Basis des GfK Consumer Panels erstellt wurde. Nach den erheblichen Einbußen während des ersten Shutdowns konnten Händler die Defizite in den darauffolgenden Monaten deutlich reduzieren, sahen sich im wichtigen Weihnachtsgeschäft aber z. T. mit neuerlichen Ladenschließungen konfrontiert. Trotzdem belegen die Jahresdaten in Summe, dass das Kaufinteresse der Leserinnen und Leser auch in der Krise ungebrochen bleibt.
Allow: https://nielseniq.com/global/de/news-center/2025/internationale-buchmarkte-2024-starke-belletristik-und-steigende-preise-wirken-sachbuch-ruckgangen-entgegen/
Title: Internationale Buchmärkte 2024: Starke Belletristik und steigende Preise wirken Sachbuch-Rückgängen entgegen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/die-branche-do-it-yourself-diy-garten-profitiert-auch-in-2021-von-pandemie-effekten/
Title: Die Branche Do-it-yourself (DIY) & Garten profitiert auch in 2021 von Pandemie Effekten - NIQ
Description: Do-it-yourself, Gardening, Gesamtmarktschätzung 2021
Allow: https://nielseniq.com/global/de/insights/report/2017/category-management-fashion-wie-schopfe-ich-meine-potenziale-aus/
Title: Category Management Fashion – Wie schöpfe ich meine Potenziale aus?
Description: Seit Jahren verliert Fashion beim Kampf um das Portemonnaie des Kunden gegen andere Branchen. Mit dem Category Management Prozess schöpfen Sie Ihre Potenziale aus.
Allow: https://nielseniq.com/global/de/news-center/2021/vorsatze-zum-neuen-jahr-konsumenten-wollen-trotz-lockdown-fit-bleiben/
Title: Vorsätze zum neuen Jahr: Konsumenten wollen trotz Lockdown fit bleiben - NIQ
Description: GfK-Daten zeigen, dass die Themen Gesundheit und Wohlbefinden bereits vor dem Ausbruch der Pandemie zunehmend stärker in den Fokus der europäischen Konsumenten gerückt ist.
Allow: https://nielseniq.com/global/de/info/brand-architecture/
Title: Brand Architecture - die Markenarchitektur - NIQ
Description: Why is brand architecture essential for businesses? Here’s everything leaders should know, from types of frameworks to brand architecture decision trees.
Allow: https://nielseniq.com/global/de/insights/education/2023/wie-ihre-preisstrategie-ihnen-helfen-kann-der-inflation-einen-schritt-voraus-zu-sein/
Title: Wie Ihre Preisstrategie Ihnen helfen kann, der Inflation einen Schritt voraus zu sein - NIQ
Description: Die Inflation hat zugeschlagen und die Kosten sind gestiegen. Was ist Ihr nächster Schritt? Im Folgenden finden Sie Überlegungen, die Ihnen helfen, eine erfolgreiche Preisstrategie zu definieren.
Allow: https://nielseniq.com/global/de/news-center/2024/moderate-erholung-des-konsumklimas-bei-sinkenden-konjunkturaussichten/
Title: Moderate Erholung des Konsumklimas – bei sinkenden Konjunkturaussichten - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-bringt-wochentliche-absatzzahlen-direkt-auf-das-smartphone/
Title: GfK bringt wöchentliche Absatzzahlen direkt auf das Smartphone
Description: GfK stellt „GfK Performance Pulse“ vor, eine App, die wöchentliche Absatzzahlen einfach und bequem auf dem Smartphone zur Verfügung stellt.
Allow: https://nielseniq.com/global/de/insights/report/2017/ibrains-mogen-rituale-und-uberraschungen/
Title: iBrains mögen Rituale und Überraschungen
Description: Die Marke sollte Treibstoff der Individualität und Bindemittel zur Vergemeinschaftung sein. Das klingt widersprüchlich. Doch die Insights, die GfK über die echten Connected Consumer gewonnen hat, verlangen genau das.
Allow: https://nielseniq.com/global/de/news-center/2025/best-brands-2025-das-sind-die-top-10/
Title: Best Brands 2025: Das sind die Top 10 - NIQ
Description: Entdecken Sie die Top 10 Marken von 2025! Erfahren Sie, welche Marken führend sind und warum. Lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2025/niq-unterstutzt-kundenerfolg-mit-neuer-organisation-strategic-analytics-insights-solutions/
Title: NIQ unterstützt Kundenerfolg mit neuer Organisation "Strategic Analytics & Insights Solutions" - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2020/raus-aus-den-roten-zahlen-technische-konsumguter-trotzen-schwierigem-wirtschaftsklima-2/
Title: Raus aus den roten Zahlen – Technische Konsumgüter trotzen schwierigem Wirtschaftsklima - NIQ
Description: Der Markt für technische Konsumgüter (TCG) hat turbulente Wochen und Monate erlebt. Dennoch geht GfK davon aus, dass der Markt auch in Zukunft umsatzstark bleiben wird und trotz der aktuellen Situation auf dem Niveau des vergangenen Jahres bleibt. Für das Jahr 2020 entspricht ein solches „Wachstum“ von 0 Prozent einem geschätzten Marktwert von weltweit 1038 Milliarden Euro (inklusive Nordamerika). In der Erholungsphase nach dem Lockdown sorgten vor allem zwei Faktoren für Umsatzwachstum: Der starke „Home“-Fokus der Verbraucher und der Wunsch nach einer stärkeren Digitalisierung des eigenen Lebensumfelds. Das sind Prognosen von GfK für den globalen TCG-Markt 2020.
Allow: https://nielseniq.com/global/de/news-center/2019/best-brands-award-2019-gfk-presse-zu-den-besten-marken/
Title: Best Brands 2019: Adidas, Lego, Lillet und Amazon mit begehrtem Markenpreis ausgezeichnet
Description: Best Brands 2019: Adidas, Lego, Lillet und Amazon mit begehrtem Markenpreis ausgezeichnet. Lesen Sie mehr über die Gewinner!
Allow: https://nielseniq.com/global/de/news-center/2019/globale-gfk-ergebnisse-anlasslich-ifa-2019-2/
Title: Globale GfK-Ergebnisse anlässlich IFA 2019
Description: Ergebnisse von GfK anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/insights/report/2017/bild-des-monats-anholt-gfk-nation-brands-index-studie-2017/
Title: Bild des Monats: Anholt-GfK Nation Brands Index Studie, 2017
Description: Die diesjährige Studie zum Anholt-GfK Nation Brands IndexSM zeigt, dass ein stabiles und schlüssiges Image der Schlüssel ist, um das allgemeine Ansehen einer Nation zu sichern oder zu verbessern.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-bringt-landkarten-fur-asien-auf-den-neuesten-stand/
Title: GfK bringt Landkarten für Asien auf den neuesten Stand - NIQ
Description: GfK hat eine neue und komplett überarbeitete digitale Kartenedition für ganz Asien veröffentlicht.
Allow: https://nielseniq.com/global/de/insights/education/2021/gfk-business-reflector-ergebnisse-2021/
Title: GfK Business Reflector Ergebnisse 2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2017/bio-kommt-im-mainstream-an/
Title: „Bio" kommt im Mainstream an
Description: Entdecken Sie mehr zur Entwicklung des Bio-Markts in Deutschland in der neuen GfK Studie.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-einzelhandelsanteil-am-privaten-konsum-europa-2023/
Title: Bild des Monats: Einzelhandelsanteil am privaten Konsum, Europa 2023 - NIQ
Description: Das GfK Bild des Monats für August zeigt den Einzelhandelsanteil am privaten Konsum 2023 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-markt-monitor-schweiz-1-4-quartals-2020/
Title: GfK Markt Monitor Schweiz 1. - 4. Quartals 2020 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 4. Quartals 2020.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-bevolkerungsstrukturdaten-mehrpersonenhaushalte-mit-kindern-deutschland-2022/
Title: Bild des Monats: GfK Bevölkerungsstrukturdaten, Mehrpersonenhaushalte mit Kindern, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für Mai zeigt die regionale Verteilung der Mehrpersonenhaushalte mit Kindern in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/insights/infographic/2022/preise-abwagen-in-der-covid-ara/
Title: Preise abwägen in der Covid-Ära - NIQ
Description: Die Pandemie hat die Entwicklung smarter Preis- und Promotion-Strategien erschwert. Hersteller sollten berücksichtigen, dass sich viele Verbraucher zu preissensiblen Käufern entwickelt haben, wenn sie die Kundentreue aufrechterhalten sowie Gewinne und zusätzliche Einnahmen erzielen wollen.
Allow: https://nielseniq.com/global/de/insights/report/2019/gfk-kaufkraft-index-2019-osterreich-schweiz/
Title: GfK veröffentlicht Kaufkraft 2019 für Österreich und die Schweiz
Description: Kaufkraftdaten für die D-A-CH-Region & pro-Kopf-Kaufkraft in Deutschland, Österreich & Schweiz - Insights jetzt als Download erhalten.
Allow: https://nielseniq.com/global/de/insights/report/2025/harmonie-im-regal-finden/
Title: 2025 Report: Harmonie im Regal finden
Description: Entdecken Sie den NielsenIQ-Report 2025 über Regalharmonie. Erfahren Sie, wie Eigenmarkenstrategien die Produktplatzierung optimieren und die Leistung des Einzelhandels verbessern können.
Allow: https://nielseniq.com/global/de/news-center/2025/fruhjahrsputz-im-technik-konsum-was-bleibt-was-lohnt-was-nervt/
Title: Frühjahrsputz im Technik-Konsum: Was bleibt, was lohnt, was nervt? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2015/wohnort-nur-selten-auch-einkaufsort/
Title: Wohnort nur selten auch Einkaufsort
Description: Die Deutschen haben im Jahr 2015 eine Einzelhandelskaufkraft von 5.692€ pro Kopf.
Allow: https://nielseniq.com/global/de/info/competitive-pricing-strategy/
Title: Wettbewerbsorientierte Preispolitik optimieren mit NIQ
Description: Nutzen Sie Dynamic Pricing, um Preise flexibel anzupassen, Umsatz zu maximieren und Kunden zu begeistern. NIQ hilft Ihnen, die Strategie zu meistern!
Allow: https://nielseniq.com/global/de/industries/retail/activate-personalized-experiences/
Title: Personalisierte Retail-Erlebnisse aktivieren
Description: Steigern Sie Kundentreue durch personalisierte Retail-Erlebnisse mit NIQ. Aktivieren Sie datengetriebene Strategien jetzt!
Allow: https://nielseniq.com/global/de/insights/education/2023/die-6-ws-um-ihre-kategorie-zu-meistern/
Title: Die 6 W's um Ihre Kategorie zu meistern - NIQ
Description: Wenn Sie anfangen, diese Fragen zu stellen:- Wie schneidet mein Produkt auf dem Markt ab?- Wie hoch ist mein tatsächlicher Marktanteil?- Wie kann meine Marke wachsen?Dann sind Sie bereit, Ihre Kategorie besser zu verstehen.
Allow: https://nielseniq.com/global/de/news-center/2022/entwicklung-im-markt-fur-haushaltskleingerate-2021/
Title: Entwicklung im Markt für Haushaltskleingeräte 2021 - NIQ
Description: Haushaltskleingeräte, Air Treatment, Warmgetränke-Zubereitung (Hot Beverage Maker), Essenszubereitung (Food-Preparation) und Staubsauger (Vacuum-Cleaner).
Allow: https://nielseniq.com/global/de/news-center/2019/konjunkturoptimismus-sinkt-weiter/
Title: Konjunkturoptimismus sinkt weiter
Description: Ergebnisse der GfK-Konsumklimastudie für Juli 2019.
Allow: https://nielseniq.com/global/de/insights/report/2022/home-electronics-market-index-hemix-q1-2022/
Title: Home Electronics Market Index (HEMIX) Q1 2022 - NIQ
Description: Home Electronics Markt im ersten Quartal 2022 mit 7,5 Prozent im Plus – Zuwächse bei Unterhaltungselektronik, Telekom-Produkten und Elektrogroßgeräten
Allow: https://nielseniq.com/global/de/news-center/2021/deutschland-im-gaming-fieber-umsatz-mit-grafikkarten-steigt-um-fast-100-prozent/
Title: Deutschland im Gaming-Fieber: Umsatz mit Grafikkarten steigt um fast 100 Prozent - NIQ
Description: Der Entertain@Home Trend sowie die starke Performance der neuen GPU Generationen sorgen seit Ende letzten Jahres für einen Boom im Segment der Grafikkarten. Nach einer eher verhaltenen Entwicklung in den ersten neun Monaten des Jahres stieg der Umsatz im vierten Quartal 2020 in Deutschland um 64 Prozent im Vergleich zum Vorjahreszeitraum. Das zeigen aktuelle Daten von GfK.
Allow: https://nielseniq.com/global/de/info/brand-experience/
Title: Brand Experience gestalten: Kundenbindung und Loyalität stärken
Description: Gestalten Sie eine nahtlose Brand Experience: Von Strategie bis Optimierung. NIQ unterstützt Sie bei der Entwicklung einer konsistenten Markenerfahrung.
Allow: https://nielseniq.com/global/de/news-center/2021/heimelektronikmarkt-2020/
Title: Heimelektronikmarkt 2020 - NIQ
Description: Rekordhoch im Schweizer Markt für Heimelektronik 2020
Allow: https://nielseniq.com/global/de/news-center/2020/mehrheit-der-deutschen-freut-sich-nicht-auf-weihnachten/
Title: Mehrheit der Deutschen freut sich nicht auf Weihnachten - NIQ
Description: 81 Prozent der Deutschen verbringen Weihnachten in diesem Jahr zu Hause, 60 Prozent erwarten keinen Besuch. Das trübt die Vorfreude auf Weihnachten. Ein großer Teil der Jüngeren sieht den Festtagen aber freudiger entgegen als in früheren Jahren. Das sind die Ergebnisse einer GfK-Befragung zum diesjährigen Weihnachtsfest.
Allow: https://nielseniq.com/global/de/insights/report/2022/hersteller-und-handler-strategien-fur-die-nach-corona-zeit/
Title: Hersteller und Händler: Strategien für die Nach-Corona-Zeit - NIQ
Description: Mit einem Wachstum von 12 Prozent im Jahresvergleich war 2021 ein erfolgreiches Jahr für die T&D-Industrie. Doch gibt es nach Work@Home, Entertainment@Home und Cook@Home überhaupt noch Wachstumspotential? Im aktuellen Report ‚The State of Consumer Technology & Durables‘ analysiert GfK den globalen Markt und zeigt Wachstumschancen auf.
Allow: https://nielseniq.com/global/de/insights/report/2016/gfk-smart-tv-report-jetzt-erhaltlich/
Title: GfK Smart TV-Report - Jetzt erhältlich!
Description: Im Jahr 2015 wurden in Deutschland ca. 4 Mio. Smart-TV Geräte verkauft. Bei Weitem sind aber nicht alle Smart-fähigen TV Geräte auch mit dem Internet verbunden. Durch die Kombination von kontinuierlich erhobenen Abverkaufsdaten und Consumer Insights bieten wir Ihnen Einblicke in aktuelle Trends und Marktentwicklungen.
Allow: https://nielseniq.com/global/de/insights/education/2022/trends-von-ganz-oben-im-regal/
Title: Trends von ganz oben im Regal - NIQ
Description: NielsenIQ hat eine Checkliste mit Maßnahmen erstellt, die Marken bei ihren Flächen- und Sortimentsentscheidungen angesichts der steigenden Inflation berücksichtigen sollten.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-mri-und-simmons-research-grunden-joint-venture/
Title: GfK MRI und Simmons Research gründen Joint Venture
Description: GfK MRI und das zu SymphonyAI gehörende Unternehmen „Simmons Research“ haben sich in einem neuen Joint Venture namens MRI-Simmons zusammengeschlossen. GfK und SymphonyAI Group sind gemeinsamer Eigentümer. Die Mehrheit am neuen Unternehmen hält GfK.
Allow: https://nielseniq.com/global/de/info/vertriebszyklus/
Title: Vertriebszyklus - NIQ
Description: Optimieren Sie den Vertriebszyklus & steigern Sie den Umsatz mit NIQ. Erhöhen Sie die Kundenzufriedenheit & entdecken Sie den Vorteil optimierter Vertriebsprozesse!
Allow: https://nielseniq.com/global/de/insights/report/2016/wie-bewerten-verbraucher-elektromobilitat-in-deutschland/
Title: Elektromobilität aus Kundensicht
Description: Kostenfreier Kurzreport zum Thema Elektromobilität aus Sicht der Konsumenten. Mehr Infos zum Gesamtmarkt & Kaufverhalten finden Sie hier.
Allow: https://nielseniq.com/global/de/insights/report/2024/otc-channeltrends-die-macht-der-kanale/
Title: OTC ChannelTrends – Die Macht der Kanäle - NIQ
Description: OTC ChannelTrends – Die Macht der Kanäle
Allow: https://nielseniq.com/global/de/insights/report/2024/regiograph-2024-ab-sofort-verfugbar/
Title: RegioGraph 2024 ab sofort verfügbar - NIQ
Description: GfK liefert ab sofort die neueste Version der Geomarketing-Software RegioGraph aus, die neben aktualisierten Karten und Kaufkraftdaten zahlreiche Neuerungen enthält.
Allow: https://nielseniq.com/global/de/news-center/2022/nielseniq-und-gfk-schliesen-sich-zu-einem-fuhrenden-globalen-anbieter-von-verbraucher-und-handelsdaten-zusammen/
Title: NielsenIQ und GfK schließen sich zu einem führenden globalen Anbieter von Verbraucher- und Handelsdaten zusammen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/normalisierung-im-europaischen-buchmarkt-nach-turbulenten-vorjahren/
Title: Normalisierung im europäischen Buchmarkt nach turbulenten Vorjahren - NIQ
Description: Der europäische Buchmarkt verzeichnete in den ersten drei Quartalen 2022 vielerorts ein verringertes Wachstum und teilweise sogar Umsatzverluste. Im Vergleich zur Zeit vor der Pandemie bewegten sich die Verkäufe aber weiterhin auf einem hohen bzw. wieder weitgehend normalisierten Niveau. Dies ist das Ergebnis einer exklusiven Sonderauswertung von GfK Entertainment zur diesjährigen Frankfurter Buchmesse.
Allow: https://nielseniq.com/global/de/about-us/leadership/
Title: Führungsteam - NIQ
Description: Das Leadership Team von NielsenIQ treibt Innovation, Granularität und eine globale Abdeckung voran, um Lösungen zu liefern, die jedes Unternehmen für sein Wachstum benötigt. Executive Chairman und CEO, Jim Peck...
Allow: https://nielseniq.com/global/de/insights/webinar/2024/regiograph-how-to-webinar-datenanalyse-und-visualisierung/
Title: RegioGraph How-to-Webinar: Datenanalyse und -visualisierung
Description: Erfahren Sie im zweiten RegioGraph How-to-Webinar, wie Sie in der Geomarketing-Software Daten analysieren und anschaulich auf der Karte visualisieren.
Allow: https://nielseniq.com/global/de/news-center/2020/so-ist-der-gesundheitszustand-der-osterreicher-wahrend-corona/
Title: So ist der Gesundheitszustand der Österreicher während Corona - NIQ
Description: Trotz Corona erfreuen sich drei Viertel der Österreicher eines guten Gesundheitszustandes. Doch jeden Vierten belastet die Corona-Situation psychisch stark. Überraschend: Ihr Verhalten in Hinblick auf die eigene Gesundheit haben die Österreicher trotzdem nicht wesentlich geändert. Die Hälfte würde sich impfen lassen, das ergab eine aktuelle Umfrage.
Allow: https://nielseniq.com/global/de/news-center/2020/globaler-markt-fur-technische-konsumguter-blickt-zuversichtlich-ins-jahr-2020/
Title: Globaler Markt für technische Konsumgüter blickt zuversichtlich ins Jahr 2020
Description: Das sind Ergebnisse von GfK anlässlich der CES 2020 in Las Vegas.
Allow: https://nielseniq.com/global/de/insights/report/2016/deutscher-horgeratemarkt-weiter-im-aufwind/
Title: Deutscher Hörgerätemarkt weiter im Aufwind
Description: Der Markt für Hörgeräte in Deutschland entwickelte sich im ersten Halbjahr 2016 positiv. Laut aktueller GfK-Ergebnisse wurden zwischen Januar und Juni 2016 in Deutschland 626.000 Hörgeräte verkauft. Das entspricht einem Anstieg der Nachfrage von 6,3 Prozent im Vergleich zum ersten Halbjahr 2015. Im Jahr 2015 wurden insgesamt 1.175.000 Geräte im Wert von 1,28 Milliarden Euro angepasst und ausgeliefert. Der Umsatz im ersten Halbjahr 2016 betrug 705 Millionen Euro.
Allow: https://nielseniq.com/global/de/insights/report/2020/ihr-gfk-baustofffachhandelspanel/
Title: Ihr GfK Baustofffachhandelspanel - NIQ
Description: Unsere Baustoff-Fachhandelsberichte bieten Ihnen die branchenumfassende Darstellung des gesamten Generalistenmarktes.
Allow: https://nielseniq.com/global/de/info/regiograph-support-patch/
Title: RegioGraph Patch: Updates & Downloads
Description: Laden Sie aktuelle Patches für RegioGraph herunter. Bleiben Sie auf dem neuesten Stand mit Software-Updates und wichtigen Verbesserungen.
Allow: https://nielseniq.com/global/de/news-center/2022/nach-dem-pandemie-boom-so-bleiben-handler-und-hersteller-erfolgreich/
Title: Nach dem Pandemie-Boom: So bleiben Händler und Hersteller erfolgreich - NIQ
Description: Der Markt für technische Konsumgüter befindet sich nach einem Rekordhoch während der Pandemie nun auf einem Abwärtstrend. Im neu erschienenen Report ‚The State of Consumer Technology & Durables‘ analysiert GfK den globalen Markt und gibt Handlungsempfehlungen für Händler und Hersteller, um die Herausforderungen der aktuellen Krisen sowohl kurz- als auch langfristig abfedern zu können.
Allow: https://nielseniq.com/global/de/news-center/2024/neuer-managing-director-fur-das-kombinierte-niq-und-gfk-geschaft-in-deutschland/
Title: Neuer Managing Director für das kombinierte NIQ- und GfK-Geschäft in Deutschland - NIQ
Description: NIQ, das weltweit führende Consumer Intelligence Unternehmen, ernennt Michael Müller zum Managing Director für das kombinierte NIQ- und GfK-Geschäft in Deutschland. In dieser Funktion wird Michael Müller die Wachstumsstrategie und Marktführerschaft des Unternehmens vorantreiben. Michael Müller wird das operative Geschäft in den Bereichen Fast Moving Consumer Goods (FMCG) und technische Konsumgüter leiten und eng mit Herstellern sowie Händlern zusammenarbeiten, um deren Wachstumsziele mit maßgeschneiderten Lösungen nachhaltig zu unterstützen.
Allow: https://nielseniq.com/global/de/news-center/2021/black-friday-markt-fur-technische-konsumguter-trotzt-steigenden-preisen-und-beendet-2021-erfolgreich/
Title: Black Friday – Markt für technische Konsumgüter trotzt steigenden Preisen und beendet 2021 erfolgreich - NIQ
Description: Im vergangenen Jahr fand Black Friday erstmals unter dem Einfluss der Pandemie statt und so wurden 53 Prozent der Verkäufe in dieser Woche online getätigt und überstiegen damit zum ersten Mal die stationären Käufe. 2021 müssen sich sowohl Konsumenten als auch Händler neu orientieren, doch trotz zahlreicher Hindernisse für die diesjährige Shopping-Saison prognostiziert GfK insgesamt ein positives Endergebnis für den Markt für technische Konsumgüter im Jahr 2021.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-bevolkerungsstrukturdaten-seniorenhaushalte-deutschland-2023/
Title: Bild des Monats: GfK Bevölkerungsstrukturdaten, Seniorenhaushalte, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für März zeigt die regionale Verteilung der Seniorenhaushalte in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/news-center/2023/20-jubilaum-von-best-brands-das-sind-die-top-10/
Title: 20. Jubiläum von Best Brands: Das sind die Top 10 - NIQ
Description: Welche Marken sind die besten des Jahres? Dieses Geheimnis wird am 28. Februar 2023 bei der Preisverleihung der Best Brands Awards, dem einzigen studienbasierten Markenranking Deutschlands, gelüftet. Schon heute stehen die Top 10 Marken in drei diesjährigen Kategorien fest. Anlässlich des 20. Jubiläumsjahres der Best Brands Awards wird die feierliche Abendgala im Bayerischen Hof, erneut moderiert von Linda Zervakis, durch eine Keynote von Sebastian Steudtner aus Nürnberg, Weltrekordhalter im Big-Wave-Surfen, eröffnet. Weitere Programmhighlights: Sebastião Salgado, brasilianischer Fotograf und Umweltaktivist, als Special Guest des Abends sowie die Kult-Musiker JAN DELAY & DELAYDIES feat. DJ MAD als Showact.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-wachstumsrate-des-nonfood-einzelhandelsumsatzes-europa-2020/
Title: Bild des Monats: Wachstumsrate des Nonfood-Einzelhandelsumsatzes, Europa 2020 - NIQ
Description: Das GfK Bild des Monats für Juni zeigt die Wachstumsrate des Nonfood-Einzelhandelsumsatzes 2020 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/about-us/mohit-kapoor/
Title: Mohit Kapoor: Chief Technology Officer bei NielsenIQ
Description: Entdecken Sie Mohit Kapoors Rolle bei NielsenIQ, seine Expertise und Beiträge zur Datenanalyse. Erfahren Sie mehr auf unserer Seite!
Allow: https://nielseniq.com/global/de/news-center/2019/durch-kunstliche-intelligenz-relevante-daten-uber-kaufer-erhalten/
Title: Durch Künstliche Intelligenz relevante Daten über Käufer erhalten
Description: GfK bringt mit Attribution+ eine KI-basierte Lösung auf den Markt, mit der Lebensmitteleinzelhändler relevante Daten über Käufer erhalten.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-markt-monitor-schweiz-1-quartal-2024/
Title: GfK Markt Monitor Schweiz 1. Quartal 2024 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 1. Quartal 2024
Allow: https://nielseniq.com/global/de/info/target-audience/
Title: Zielgruppe definieren: Strategien für gezieltes Marketing
Description: Optimieren Sie Ihr Marketing durch präzise Zielgruppenanalyse. NIQ bietet Insights, um Kundenbedürfnisse zu verstehen und anzusprechen. Jetzt lesen!
Allow: https://nielseniq.com/global/de/insights/analysis/2023/testing-localization-english-version/
Title: Testing localization - English Version - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2020/positive-einkommensaussichten-stabilisieren-konsumklima/
Title: Positive Einkommensaussichten stabilisieren Konsumklima - NIQ
Description: Nürnberg, 23. September 2020 – Nach einem deutlichen Dämpfer im Vormonat zeigt sich das Konsumklima im September nahezu unverändert. Die einzelnen Stimmungsindikatoren verzeichnen eine uneinheitliche Entwicklung. Konjunktur- und Einkommenserwartung legen zu, während die Anschaffungsneigung Einbußen hinnehmen muss. GfK prognostiziert für Oktober 2020 einen Wert von -1,6 Punkten und damit 0,1 Punkte mehr als im September dieses Jahres (revidiert -1,7 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für September 2020.
Allow: https://nielseniq.com/global/de/insights/report/2017/off-price-konzepte/
Title: Off-Price Konzepte
Description: Nach Factory Outlets und Online-Shopping-Clubs kommt ein neues Schlagwort immer mehr in Mode: Off-Price Konzepte. Was ist das? Alter Wein in neuen Schläuchen? Ein neues Einkaufserlebnis oder ein zusätzlicher Weg, Markenware abzuschleusen?
Allow: https://nielseniq.com/global/de/news-center/2020/deutsche-im-home-office-mannlich-gebildet-und-mit-kindern/
Title: Deutsche im Home Office: Männlich, gebildet und mit Kindern - NIQ
Description: Seit dem ersten Lockdown im März haben 41 Prozent der Arbeitnehmer in Deutschland zumindest teilweise von zu Hause gearbeitet. Das sind weniger als in anderen europäischen Ländern wie Großbritannien (49 Prozent) oder Frankreich (45 Prozent). Die GfK-Studie zeigt außerdem, dass 65 Prozent für das Arbeiten von zu Hause in neue IT-Produkte wie Headsets, Notebooks und Drucker investiert haben.
Allow: https://nielseniq.com/global/de/news-center/2021/welche-neuen-bedurfnisse-und-konsumgewohnheiten-bleiben-auch-nach-einer-ruckkehr-zur-normalitat/
Title: Welche neuen Bedürfnisse und Konsumgewohnheiten bleiben auch nach einer Rückkehr zur Normalität? - NIQ
Description: GfK hat erneut untersucht, wie die Pandemie die Konsumgewohnheiten der Bevölkerung verändert hat. Die neuen Bedürfnisse, die mit der Pandemie entstanden sind, wirken sich weiterhin auf die Konsumgewohnheiten der Schweizer Bevölkerung aus, aber einige Phänomene verlangsamen sich bereits.
Allow: https://nielseniq.com/global/de/news-center/2022/der-schweizer-fashionmarkt-erholt-sich-2021-der-home-living-markt-erneut-im-plus/
Title: Der Schweizer Fashionmarkt erholt sich 2021, der Home & Living Markt erneut im Plus - NIQ
Description: Fashionmarkt Schweiz, Home und Living, Wohnungseinrichtung, Gesamtjahr 2021
Allow: https://nielseniq.com/global/de/news-center/2022/nachfrage-grostenteils-gedeckt-markt-fur-it-und-buroausstattung-verzeichnet-2022-ruckgange/
Title: Nachfrage größtenteils gedeckt: Markt für IT- und Büroausstattung verzeichnet 2022 Rückgänge - NIQ
Description: High-Perfomance-, Premium- und Homeoffice-Segmente bieten weiterhin Wachstum und Wachstumschancen Nürnberg, 30. August 2022 – Der Markt für Consumer-IT- und Büroausstattung in Deutschland hat in der ersten Hälfte des Jahres 2022 einen Umsatz von 5,7 Milliarden Euro verbucht. Verglichen mit demselben Zeitraum des letzten Jahres ist dies ein Rückgang um 8 Prozent. Während der gesamte Markt stagniert, übertreffen laut GfK die Premiumsegmente in den wichtigsten Kategorien die Erwartungen. Zudem ist zu erwarten, dass sich dieser Trend in der zweiten Jahreshälfte 2022 fortsetzt.
Allow: https://nielseniq.com/global/de/info/market-segmentation-strategy/
Title: Marktsegmentierungsstrategie - NIQ
Description: Entdecken Sie die Vorteile einer Marktsegmentierungsstrategie für Ihr globales Unternehmen. Lernen Sie, wie Sie Marktsegmentierungen analysieren können.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-markt-monitor-schweiz-1-4-quartal-2023/
Title: GfK Markt Monitor Schweiz 1.-4. Quartal 2023 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels 1.-4. Quartal 2023.
Allow: https://nielseniq.com/global/de/industries/retail/analyze-and-segment-your-customers/
Title: Kunden segmentieren – Retail Kundenanalyse mit NIQ
Description: Kunden segmentieren mit NIQ: tiefes Verständnis, gezielte Ansprache, mehr Loyalität & Umsatz – starten Sie datenbasiert jetzt!
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-mai-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Mai 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in das Konsumentenverhalten mit dem On-Premise Consumer Pulse Report Deutschland Mai 2024. Jetzt lesen!
Allow: https://nielseniq.com/global/de/insights/infographic/2016/gesundheits-apps-fitness-tracker-so-werden-fitness-apps-genutzt/
Title: Jeder vierte deutsche Internetnutzer setzt auf Gesundheits-Apps oder Fitness-Tracker
Description: Internationale Online-Studie zur Nutzung von Fitness Apps und Erhebung von Gesundheitsdaten in Deutschland und weltweit.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-temax-fur-osterreich-q4-2019/
Title: GfK TEMAX® für Österreich, Q4 2019
Description: Der Markt für technische Konsumgüter verzeichnet im vierten Quartal 2019 einen leichten Aufwärtstrend
Allow: https://nielseniq.com/global/de/insights/report/2018/millennials-generation-unberechenbare-zielgruppe-gfk/
Title: Mythos Millennials – wirklich eine unberechenbare Zielgruppe?
Description: Lesen Sie den GfK Millennial Report und Trendstudien im GfK Consumer Life über die Lebenswelt von zwischen 1982 und 1996 Geborenen.
Allow: https://nielseniq.com/global/de/news-center/2023/deutsche-marketeers-investieren-weniger-in-langfristiges-brand-building-als-europaische-nachbarn/
Title: Deutsche Marketeers investieren weniger in langfristiges Brand Building als europäische Nachbarn - NIQ
Description: Trotz andauernder Krisen blicken Marketingentscheider positiv in die Zukunft: Sie sind zuversichtlich, investieren in langfristige Brand-Building-Kampagnen und finden es einfach, Budgets durchzusetzen. Daten aus dem neuen „GfK CMO Outlook Report“ zeigen, wie versiert Marketeers beim Einsatz von neuen Technologien wie KI und Echtzeit-Insights sind und dass Marketing-Entscheider in Deutschland beim Thema langfristige Investitionen gegen den Trend gehen.
Allow: https://nielseniq.com/global/de/info/net-promoter-score/
Title: Net Promoter Score: Kundenloyalität messen & optimieren
Description: Erfahren Sie alles über den Net Promoter Score (NPS): Bedeutung, Berechnung und Benchmarks. Optimieren Sie Ihre Kundenbindung mit datenbasierten Insights.
Allow: https://nielseniq.com/global/de/info/geomarketing-insights/
Title: Geomarketing Insights - NIQ
Description: Erhalten Sie tiefere Geomarketing Einblicke mit unseren kostenfreien Downloads, Webinar-Aufzeichnungen und Pressenews
Allow: https://nielseniq.com/global/de/insights/report/2016/peter-goldschmidt-komplettiert-gfk-aufsichtsrat/
Title: Peter Goldschmidt komplettiert GfK-Aufsichtsrat
Description: Pharma-Manager übernimmt vakanten Platz.
Allow: https://nielseniq.com/global/de/news-center/2022/datenplattform-gfknewron-for-retail-sorgt-fur-wachstum-bei-handlern/
Title: Datenplattform gfknewron for Retail sorgt für Wachstum bei Händlern - NIQ
Description: Der Handel ist nach wie vor im Umbruch, getrieben durch die Digitalisierung, neue Formate und die Veränderungen der letzten zwei Jahre. Doch wohin entwickeln sich Käuferpräferenzen und Vertriebswege und woher können Händler gesicherte Informationen zur Zukunftsgestaltung erhalten? gfknewron for Retail liefert die Daten und hilft Entscheidern im Handel, bessere Entscheidungen im Zielgruppen-, Touchpoint- und Category-Management zu treffen. Für kooperierende Händler ist die Basisversion kostenlos.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-handelstagung-2020/
Title: GfK Handelstagung 2020
Description: Die 30. GfK Detailhandelsdokumentation mit Facts and Figures zum Markt 2019.
Allow: https://nielseniq.com/global/de/events/2024/insight-talks-2024/
Title: Insight Talks 2024 - NIQ
Description: In unseren Insight Talks diskutieren wir vierteljährlich über aktuelle Themen, die den deutschen technischen Konsumgütermarkt beeinflussen.
Allow: https://nielseniq.com/global/de/news-center/2024/black-week-2024-starke-ergebnisse-fur-technische-konsumguter-in-osterreich/
Title: Black Week 2024 – Tech‑Konsumgüter in Österreich boomen
Description: Entdecken Sie die beeindruckenden Ergebnisse der Black Week 2024 für technische Konsumgüter in Österreich. Lesen Sie jetzt mehr!
Allow: https://nielseniq.com/global/de/news-center/2021/der-schweizer-home-living-markt-mit-aufwind-im-pandemiejahr-2020-der-fashionmarkt-verlor-stark/
Title: Der Schweizer Home & Living Markt mit Aufwind im Pandemiejahr 2020, der Fashionmarkt verlor stark - NIQ
Description: GfK blickt auf die Entwicklungen im Schweizer Home & Living- und Fashionmarkt 2020 und wagt einen Ausblick für 2021.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-kaufkraftindex-deutschland-2021-bild-des-monats-infografik/
Title: GfK Kaufkraftindex Deutschland 2021: Bild des Monats & Infografik - NIQ
Description: Kaufkraftindex zu Konsumausgaben, Wohnen, Freizeit, Sparen | Infografik der einzelnen Bundesländer. Hier geht´s zur Infografik der GfK.
Allow: https://nielseniq.com/global/de/news-center/2020/konsumklima-erholung-vorerst-gestoppt/
Title: Konsumklima: Erholung vorerst gestoppt - NIQ
Description: Nürnberg, 28. August 2020 – Die Hoffnung auf eine rasche Erholung des Konsumklimas hat im August einen deutlichen Dämpfer erhalten. Nach drei starken Anstiegen in Folge verliert der Indikator spürbar. Während Konjunkturerwartung und Anschaffungsneigung nur noch minimal zulegen, muss die Einkommenserwartung einen deutlichen Rückgang hinnehmen. Da auch die Sparneigung aktuell ansteigt, prognostiziert GfK für September 2020 einen Wert von -1,8 Punkten und damit 1,6 Punkte weniger als im August dieses Jahres (revidiert -0,2 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für August 2020.
Allow: https://nielseniq.com/global/de/news-center/2021/neustart-fur-die-fashion-branche/
Title: Neustart für die Fashion-Branche? - NIQ
Description: Neustart für die Fashion-Branche? Nürnberg, 10. Juni 2021 – Die Corona-Pandemie hat der Fashion-Branche im Jahr 2020 ein historisches Umsatzminus von 20 Prozent beschert. Auch die ersten vier Monaten 2021 konnten diesen Trend nicht beenden. Der Fashionmarkt ist in Deutschland um fast drei Milliarden Euro auf 8,2 Milliarden Euro Umsatzvolumen zurückgegangen. Mit den zunehmenden Öffnungen, blickt auch die Branche wieder hoffnungsvoller in die zweite Jahreshälfte. Vor allem drei Trends werden für eine Post-Corona-Zeit relevant sein: Nachhaltigkeit, Regionalität und Individualität.
Allow: https://nielseniq.com/global/de/news-center/2019/stost-der-online-handel-an-seine-grenzen/
Title: Stößt der Online-Handel an seine Grenzen?
Description: Ergebnisse von GfK für den globalen Handel mit technischen Konsumgütern anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/news-center/2020/europas-einzelhandler-bauen-online-geschaft-wahrend-des-lockdowns-aus/
Title: Europas Einzelhändler bauen Online-Geschäft während des Lockdowns aus - NIQ
Description: Aktuelle Daten von GfK zeigen, dass traditionelle Händler im Bereich technischer Konsumgüter während des Lockdowns von einem hohen Grad an Kundentreue profitiert haben. Dies gilt insbesondere für ihre Online-Shops, aber auch für die wiedereröffneten stationären Geschäfte. GfK Handelsexperten sehen darin einen echten Durchbruch für stationäre Händler mit Online-Präsenz.
Allow: https://nielseniq.com/global/de/insights/analysis/2023/niq-kaufkraft-europa-2024-kompendium/
Title: NIQ Kaufkraft Europa 2024 Kompendium
Description: Laden Sie sich unser kostenloses GfK-Kompendium mit Kaufkraftkarten für alle 42 europäischen Länder herunter.
Allow: https://nielseniq.com/global/de/news-center/2024/diy-markt-2024-rucklaufige-umsatze-erwartet-das-niveau-bleibt-dennoch-uber-pre-covid/
Title: DIY Markt 2024: Rückläufige Umsätze erwartet, das Niveau bleibt dennoch über Pre-Covid - NIQ
Description: Entwicklungen im Schweizer DIY Markt 2024
Allow: https://nielseniq.com/global/de/news-center/2020/deutsche-geben-eu-weit-den-geringsten-anteil-ihres-geldes-im-stationaeren-einzelhandel-aus/
Title: Deutsche-geben-EU-weit-den-geringsten-Anteil-ihres-Geldes-im-stationaeren-Einzelhandel-aus
Description: Nürnberg, 4. Juni 2020 – Der Anteil des Einzelhandelsumsatzes am privaten Konsum ist in den 27 EU-Staaten im letzten Jahr um 1,0 Prozent gesunken. Damit geben EU-Bürger im Schnitt 29,9 Prozent ihres Geldes im stationären Einzelhandel aus. Den letzten Platz belegt Deutschland. Hier fließen lediglich 23,7 Prozent der Konsumausgaben in den stationären Einzelhandel. Das sind aktuelle Ergebnisse, die GfK heute in einer neuen, kostenfreien Studie zum Einzelhandel in Europa veröffentlicht.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-blickt-auf-die-entwicklungen-im-sportmarkt-2023-und-prasentiert-eine-prognose-fur-2024/
Title: GfK blickt auf die Entwicklungen im Sportmarkt 2023 und präsentiert eine Prognose für 2024. - NIQ
Description: GfK Panel Sport, Sport Umsätze Gesamtjahr 2023, Prognose Sportmarkt 2024
Allow: https://nielseniq.com/global/de/news-center/2020/swiss-overshoot-day/
Title: Swiss Overshoot Day
Description: GfK hat in drei Studien untersucht, was die Schweizer Konsumenten zu den ökologischen Themen denken.
Allow: https://nielseniq.com/global/de/news-center/2021/globaler-markt-fur-technische-gebrauchsguter-entwickelt-sich-positiv-im-jahr-2020/
Title: Globaler Markt für technische Gebrauchsgüter entwickelt sich positiv im Jahr 2020 - NIQ
Description: Globaler Markt für technische Gebrauchsgüter entwickelt sich positiv im Jahr 2020 Lockdowns 2021 wirken sich vor allem in Industrieländern aus Nürnberg, 4. März 2021 – Die COVID-19-Pandemie hat 2020 verschiedensten Industrien und Märkten nachhaltig beeinflusst. Der globale Markt für technische Gebrauchsgüter (exklusive Nordamerika) hat sich 2020 mit einem Umsatzwachstum von +2 Prozent jedoch als recht widerstandsfähig erwiesen. Tech-Produkte waren für viele Verbraucher notwendig, um zu Hause produktiv arbeiten und lernen zu können, was zu einer erhöhten Nachfrage nach IT- und Officeausstattung führte. Ebenso hoch war, vor allem in Europa und anderen Industrieländern, die Nachfrage nach Koch- und Haushaltsgeräten zur Zubereitung von Essen sowie zum Reinigen.
Allow: https://nielseniq.com/global/de/news-center/2020/schweizer-fashionmarkt-immer-wieder-mit-gegenwind/
Title: Schweizer Fashionmarkt immer wieder mit Gegenwind
Description: Neueste Ergebnisse von GfK zum Fashionmarkt Schweiz 2019
Allow: https://nielseniq.com/global/de/news-center/2020/die-zweite-welle-trifft-konsumklima-hart/
Title: Die zweite Welle trifft Konsumklima hart - NIQ
Description: Der Lockdown light hat die Verbraucherstimmung im November spürbar gedämpft. Sowohl die Konjunktur- und Einkommenserwartung wie auch die Anschaffungsneigung müssen – wie schon im Vormonat – Einbußen hinnehmen. Folglich prognostiziert GfK für Dezember 2020 einen Wert von -6,7 Punkten und damit 3,5 Punkte weniger als im November dieses Jahres (revidiert -3,2 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für November 2020.
Allow: https://nielseniq.com/global/de/news-center/2024/globaler-buchmarkt-2023-trotzt-krisen-mit-umsatzplus-in-vielen-landern/
Title: Globaler Buchmarkt 2023 trotzt Krisen mit Umsatzplus in vielen Ländern - NIQ
Description: GfK Entertainment und Nielsen BookData haben ihren ersten gemeinsamen, globalen Jahresreport vorgestellt. Dieser belegt wachsende Umsätze in drei Vierteln der 16 untersuchten Länder. Gleichzeitig sind die Preise deutlich gestiegen.
Allow: https://nielseniq.com/global/de/info/strategic-competitive-analysis/
Title: Strategische Wettbewerbsanalyse: Markt und Trends verstehen
Description: Nutzen Sie strategische Wettbewerbsanalysen, um Markttrends zu erkennen, Ihre Position zu stärken und Wachstum zu sichern. Mit NIQ datenbasiert optimieren!
Allow: https://nielseniq.com/global/de/insights/report/2016/investor-relations-preis-gfk-wiederum-unter-den-top-3/
Title: Investor Relations-Preis: GfK wiederum unter den Top 3
Description: ​GfK hat in der Kategorie „SDAX-Unternehmen“ den dritten Platz beim „Deutschen Investor Relations Preis 2016“ gewonnen.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/article-creating-a-winning-brand-strategy-post-covid/
Title: Article: Creating a winning brand strategy post-Covid - NIQ
Description: In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-business-reflector-2020/
Title: GfK Business Reflector 2020
Description: Das sind die renommiertesten Unternehmen und Non-Profit-Organisationen der Schweiz.
Allow: https://nielseniq.com/global/de/news-center/2020/europa-steigende-infektionsraten-verlangsamen-nachhaltige-erholung-der-verbraucherausgaben/
Title: Europa: Steigende Infektionsraten verlangsamen nachhaltige Erholung der Verbraucherausgaben - NIQ
Description: Nürnberg, 15. Oktober 2020 – COVID-19 beeinflusst das Verbraucherverhalten in Europa nach wie vor stark. In den vergangenen sechs Monaten, seit dem Ausbruch der Pandemie, war ein starker Rückgang der Anschaffungsneigung (ab April) mit anschließender Erholung zu beobachten. Im September ergab sich ein eher verhaltenes und gemischtes Bild. Während Italien und Spanien im Vergleich zum Vormonat ein moderates Wachstum der Anschaffungsneigung verzeichneten, blieb diese in Frankreich und UK auf niedrigem Niveau stabil. Deutschland hingegen musste Verluste hinnehmen, doch die Ausgaben halten sich weiterhin auf einem sehr hohen Niveau. Dies sind Ergebnisse der GfK-Studie Euro Climate vom September 2020.
Allow: https://nielseniq.com/global/de/insights/success-story/2024/nital-antizipieren-und-reagieren-auf-markt-und-geschaftstrends-mit-gfknewron-consumer-und-predict/
Title: Wiederbelebung eines datengestützten Planungsansatzes mit gfknewron
Description: So beleben Einblicke nahezu in Echtzeit und KI-basierte Vorhersagen den datengestützten Planungsansatz von Nital
Allow: https://nielseniq.com/global/de/news-center/2020/unterhaltungselektronik-technische-konsumguter-gfk/
Title: Globaler Markt für technische Konsumgüter blickt zuversichtlich ins Jahr 2020*
Description: GfK Prognose zu technischen Konsumgütern: Wertzuwachs & positives Wachstum in 2020 - Jetzt Pressemeldung lesen.
Allow: https://nielseniq.com/global/de/insights/infographic/2017/marktanteil-ausbauen-durch-kundenorientierung-innovation-oder-ansprechendes-design/
Title: Marktanteil ausbauen – durch Kundenorientierung, Innovation oder ansprechendes Design?
Description: Ob Kundenorientierung, Innovation oder ansprechendes Design – alle diese Themen scheinen intuitiv wichtig zu sein, um Marken erfolgreich zu machen. Doch welche Positionierung ist die richtige, um die eigene Marke gezielt voranzubringen? Um diese Kernfrage jedes Markenverantwortlichen zu beantworten, hilft ein strukturierter Blick auf strategische Zielsetzungen: Wer vor allem Marktanteil ausbauen möchte, muss andere Schwerpunkte setzen, als bei der Preispremium-Positionierung. Dies gilt nicht nur für konkrete strategische Markenziele im Allgemeinen. Auch Besonderheiten in einzelnen Produktbereichen müssen berücksichtigt werden.
Allow: https://nielseniq.com/global/de/news-center/2021/gfknewron-2-0-neue-funktionen-sorgen-fur-umsatzzuwachs-und-hohere-marktanteile/
Title: gfknewron 2.0: Neue Funktionen sorgen für Umsatzzuwachs und höhere Marktanteile - NIQ
Description: KI-gestützte Produktfeatures ermöglichen bessere und schnellere Prognosen in dynamischen Märkten
Allow: https://nielseniq.com/global/de/info/psychological-pricing/
Title: Psychologische Preisgestaltung: Strategien für mehr Umsatz
Description: Erfahren Sie, wie psychologische Preisstrategien wie Charm Pricing, Preisverankerung und Prestige-Preise den Umsatz fördern und Kundentreue stärken.
Allow: https://nielseniq.com/global/de/news-center/2019/stationarer-einzelhandel-in-der-eu-rumanien-und-litauen-wachsen-2019-am-starksten/
Title: Stationärer Einzelhandel in der EU: Rumänien und Litauen wachsen 2019 am stärksten
Description: GfK-Studie zur Situation des Einzelhandels in Europa.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-markt-monitor-schweiz-1-halbjahr-2020/
Title: GfK Markt Monitor Schweiz 1. Halbjahr 2020 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. Halbjahr 2020.
Allow: https://nielseniq.com/global/de/info/penetration-pricing/
Title: Penetrationspreisstrategie für Marktanteil und Wachstum
Description: rfahren Sie, wie eine Penetrationspreisstrategie mit wettbewerbsfähigen Preisen schnell Marktanteile gewinnt. NIQ hilft Ihnen dabei! Jetzt entdecken!
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-einzelhandelszentralitat-deutschland-2022/
Title: Bild des Monats: GfK Einzelhandelszentralität, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für Oktober zeigt die regionale Verteilung der Einzelhandelszentralität in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-und-mediamarktsaturn-schaffen-mit-key-account-data-service-einheitliche-datengrundlage-fur-hersteller-von-technikprodukten/
Title: GfK und MediaMarktSaturn schaffen mit „Key Account Data Service“ einheitliche Datengrundlage für Hersteller von Technikprodukten
Description: GfK und MediaMarktSaturn ermöglichen Herstellern ab sofort die Nutzung von Point-of-Sales-Informationen auf Key Account Ebene für MediaMarkt und Saturn.
Allow: https://nielseniq.com/global/de/news-center/2022/online-premiumisierung-und-stayhome-pragten-markt-fur-technische-konsumguter-2021/
Title: Online, Premiumisierung und Stay@Home prägten Markt für technische Konsumgüter 2021 - NIQ
Description: Online, Premiumisierung und Stay@Home prägten Markt für technische Konsumgüter 2021 2021 war ein außergewöhnliches Jahr, das die Branche vor zahlreiche Herausforderungen stellte. Dennoch verzeichnete der Markt für technische Konsumgüter ein robustes Umsatzwachstum von 17 Prozent auf 726 Milliarden US-Dollar bis Oktober 2021. Der Absatz hingegen blieb mit einem Plus von nur 3 Prozent deutlich hinter diesem Anstieg zurück. Der Gewinner des Jahres war der Bereich Wearables, der mit plus 44 Prozent seinen Umsatz im Vergleich zum Vorjahreszeitrum fast um die Hälfte steigern konnte. Das sind Ergebnisse von GfK anlässlich der CES 2022 in Las Vegas.
Allow: https://nielseniq.com/global/de/news-center/2021/absatz-von-dab-geraten-steigt-um-fast-ein-viertel-an/
Title: Absatz von DAB+ Geräten steigt um fast ein Viertel an - NIQ
Description: UKW-Radios müssen zukünftig bis auf wenige Ausnahmen mit einem weiteren digitalen Radio-Empfangsweg ausgestattet sein. So sieht es das neue Telekommunikationsgesetz in Deutschland vor und legt damit die Weichen für den digitalen Radiostandard. Bereits 2020 stieg der Anteil DAB-fähiger Geräte deutlich an. Das zeigen aktuelle Zahlen von GfK zum Gesamtmarkt Audio in Deutschland.
Allow: https://nielseniq.com/global/de/news-center/2022/black-week-2022-switzerland/
Title: Black Week 2022 Switzerland - NIQ
Description: GfK GfK hebt die wichtigsten Ergebnisse der Black Week im Bereich der technischen Konsumgüter hervor. Black Week 2022 knackt im Bereich der technischen Konsumgüter die Rekordmarke
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-kaufkraft-deutschland-2023/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für Januar zeigt die regionale Verteilung der Kaufkraft in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/info/branding/
Title: Branding optimieren: Aufbau starker Marken mit NIQ
Description: Erfahren Sie, warum Branding entscheidend ist, um Vertrauen, Wert und Differenzierung zu schaffen. NIQ unterstützt mit datenbasierten Strategien.
Allow: https://nielseniq.com/global/de/insights/report/2016/wearables-in-motion-funktion-trifft-design/
Title: Wearables in motion – Funktion trifft Design!
Description: Wearables werden zukünftig nicht nur am Handgelenk getragen werden, sondern sind dabei, ihren Weg in Bekleidung, Schuhe und selbst Schmuck finden. Aber wie können Wearables wie Smartwatches, Connected Watches, Health & Fitness Trackers, Wrist Sport Computers und Cameras auch den Massenmarkt erschließen?
Allow: https://nielseniq.com/global/de/insights/webinar/2017/gfk-webinar-reihe-crossmedia-visualizer/
Title: GfK Webinar-Reihe: Crossmedia Visualizer
Description: Cross Device Usage:Best Practice Insights aus den Bereichen Retail & Fashion sowie Energy, Finance & Travel Jetzt Präsentationsunterlagen downloaden!
Allow: https://nielseniq.com/global/de/news-center/2020/hochsaison-im-handel-20-prozent-des-jahres-umsatzes-werden-in-nur-acht-wochen-erzielt/
Title: Hochsaison im Handel: 20 Prozent des Jahres-umsatzes werden in nur acht Wochen erzielt
Description: Das sind aktuelle Ergebnisse von GfK zum globalen Markt für technische Konsumgüter.
Allow: https://nielseniq.com/global/de/news-center/2023/total-economic-impact-studie-gfknewron-liefert-nach-drei-jahren-einen-return-on-investment-von-345-prozent/
Title: Total Economic Impact-Studie: gfknewron liefert nach drei Jahren einen Return on Investment von 345 Prozent - NIQ
Description: Hersteller wie auch Händler müssen zunehmend auf Daten setzen, um mit den sich wandelnden Bedürfnissen von Endverbrauchern Schritt halten und Wachstumschancen nutzen zu können. Die aktuelle Auftragsstudie von Forrester Consulting zeigt basierend auf Interviews mit Entscheidern aus realen Unternehmen, wie sich der Einsatz von gfknewron auf eine Beispielorganisation auswirkt. Das Ergebnis: gfknewron erhöht den Marktwert, senkt Betriebskosten und steigert die Effizienz von Marketingkampagnen. Die Investition in gfknewron amortisierte sich bereits nach weniger als sechs Monaten.
Allow: https://nielseniq.com/global/de/news-center/2019/weihnachten-2019-wieviel-shoppen-herr-und-frau-osterreicher/
Title: Weihnachten 2019 - Wieviel shoppen Herr und Frau Österreicher
Description: Wie shoppen Frau & Herr Österreicher zu Weihnachten?Wieviel werden Sie ausgeben und wofür?
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-konsumklima-index-juni-2020-gfk-presse/
Title: Konsumklima erholt sich weiter – Verbraucher erwachen aus Schockstarre
Description: GfK-Konsumklimastudie für Juni 2020: positive Konjunktur- und Einkommenserwartung, Einkommenspessimismus schwindet. Jetzt Pressemeldung lesen!
Allow: https://nielseniq.com/global/de/industries/retail/deliver-supply-chain-excellence/
Title: Lieferkette optimieren – Retail Supply‑Chain Excellence
Description: Supply‑Chain Excellence im Retail: Echtzeit-Transparenz, dynamische Prognosen & effiziente Distribution. Optimieren Sie Ihre Kette jetzt!
Allow: https://nielseniq.com/global/de/news-center/2019/oekb-studie-inlandsinvestitionen-wesentliche-stutze-des-exportgeschafts/
Title: OeKB-Studie: Inlandsinvestitionen wesentliche Stütze des Exportgeschäfts
Description: Exportaussichten, Zukunftsinvenstitionen & Substainable Finance OeKB-GfK-Studie 2019
Allow: https://nielseniq.com/global/de/insights/analysis/2023/geomarketing-booklet-gebietsplanung/
Title: Geomarketing Booklet: Gebietsplanung
Description: Erfahren Sie die Trends und Entwicklungen rund um den Außendienst in unserem kostenfreien NIQ Gebietsplanungs-Booklet.
Allow: https://nielseniq.com/global/de/about-us/diversity-and-inclusion/
Title: Vielfalt und Inklusion bei NielsenIQ: Ein Überblick
Description: Entdecken Sie, wie NielsenIQ Diversität und Inklusion fördert, um Innovation zu stärken. Erfahren Sie mehr auf unserer Seite!
Allow: https://nielseniq.com/global/de/news-center/2021/nonfood-handel-in-europa-sinkt-um-3-prozent/
Title: Nonfood-Handel in Europa sinkt um 3 Prozent - NIQ
Description: Nonfood-Handel in Europa sinkt um 3 Prozent GfK-Studie untersucht Schlüsselindikatoren des europäischen Einzelhandels Nürnberg, 21. Juni 2021 – Obwohl das Corona-Jahr 2020 für den Einzelhandel eine immense Herausforderung darstellte, konnte der Handel mit Gütern des täglichen Bedarfs davon profitieren, dass das öffentliche Leben während der Lockdowns heruntergefahren wurde. Die 27 EU-Staaten verzeichneten im Schnitt ein Umsatzwachstum von 5,5 Prozent. Verluste gab es hingegen im Nonfood-Handel, der EU-weit Umsatzrückgänge von 3,0 Prozent hinnehmen mussten. Das sind aktuelle Ergebnisse, die GfK heute in einer neuen und umfassenden Studie zum Einzelhandel in Europa veröffentlicht.
Allow: https://nielseniq.com/global/de/news-center/2019/stationarer-einzelhandel-in-der-eu-rumanien-und-litauen-wachsen-2019-am-starksten-2/
Title: Stationärer Einzelhandel in der EU: Rumänien und Litauen wachsen 2019 am stärksten
Description: GfK-Studie zur Situation des Einzelhandels in Europa.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-april-2024/
Title: On Premise Consumer Pulse Report für Deutschland: April 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in das Konsumentenverhalten mit dem On-Premise Consumer Pulse Report Deutschland April 2024. Jetzt lesen!
Allow: https://nielseniq.com/global/de/news-center/2021/konsumenten-investieren-mehr-in-saubere-luft/
Title: Konsumenten investieren mehr in saubere Luft - NIQ
Description: Geräte zur Luftaufbereitung sind gefragt wie nie. Obwohl das Segment bereits in den vergangenen Jahren signifikantes Wachstum in vielen europäischen Märkten verzeichnete, ging die Nachfrage 2020 unter dem Einfluss der COVID-19 Pandemie noch einmal deutlich nach oben. Die Anzahl der in Europa verkauften Geräte stieg um rund 44 Prozent auf nunmehr fast drei Millionen an. Das entspricht einem Umsatz von 427 Millionen Euro, knapp 50 Prozent mehr als im Vorjahr. Das sind aktuelle Daten von GfK zum Air Treatment Markt.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/der-post-covid-konsument-warum-unternehmen-ihr-targeting-uberdenken-mussen/
Title: Der Post-Covid-Konsument: Warum Unternehmen ihr Targeting überdenken müssen - NIQ
Description: Nach über zwei Jahren Corona-Pandemie stellt sich allmählich der normale Alltag ein. Aber wie hat die Pandemie die Konsumenten, ihre Wertvorstellungen und Kaufvorlieben verändert? Was zeichnet den Post-Covid-Konsumenten aus? Der GfK-Bericht „State of Consumer Technology & Durables“ umreißt das veränderte Konsumverhalten weltweit und liefert Impulse, was der Post-Covid-Konsum für Entscheider im Unternehmen bedeutet.
Allow: https://nielseniq.com/global/de/insights/report/2022/deutsche-mittelstadte-sind-attraktivste-einzelhandelsstandorte/
Title: Deutsche Mittelstädte sind attraktivste Einzelhandelsstandorte - NIQ
Description: Die Deutschen haben 2022 im Schnitt 6.531 Euro pro Kopf für Ausgaben im Einzelhandel zur Verfügung. Allerdings wird oft nicht am Wohnort eingekauft.
Allow: https://nielseniq.com/global/de/industries/retail/measure-and-integrate-your-market-performance/
Title: Optimieren Sie Marktleistung und -messung mit NIQ Insights
Description: Verschaffen Sie sich mit den Analyselösungen von NIQ einen vollständigen Überblick über Ihre Marktleistung. Steigern Sie Ihr Wachstum mit integrierten Dateneinblicken zur Verbesserung der Marktmessung.
Allow: https://nielseniq.com/global/de/info/examples-of-competitive-pricing/
Title: Preisvergleichsanalyse: Wettbewerbsvorteile sichern
Description: Entdecken Sie, wie Preisvergleichsanalysen helfen, Wettbewerbsvorteile zu sichern. Nutzen Sie NIQ-Daten, um Preise und Strategien gezielt zu optimieren!
Allow: https://nielseniq.com/global/de/info/customer-acquisition/
Title: Effektive Customer Acquisition: Strategien & Kanäle
Description: Entdecken Sie bewährte Strategien & Kanäle für erfolgreiche Customer Acquisition. Mit datenbasierten Lösungen von NIQ Kunden effizient gewinnen!
Allow: https://nielseniq.com/global/de/insights/analysis/2021/e-commerce-ein-stark-fragmentierter-markt/
Title: E-Commerce: Ein stark fragmentierter Markt - NIQ
Description: Angesichts der wachsenden Zahl von Online-Akteuren brauchen Marken und Einzelhändler klarere Perspektiven auf dem zersplitterten E-Commerce-Markt, um erfolgreich zu sein.
Allow: https://nielseniq.com/global/de/news-center/2025/heimelektronikmarkt-2024-weiterhin-unter-druck-leichte-erholung-in-sicht/
Title: Heimelektronikmarkt 2024 weiterhin unter Druck – leichte Erholung in Sicht - NIQ
Description: Entwicklungen im Schweizer DIY Markt 2024
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-mehrpersonenhaushalte-mit-kindern-deutschland-2024/
Title: Bild des Monats: Mehrpersonenhaushalte mit Kindern, Deutschland 2024 - NIQ
Description: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung der Mehrpersonenhaushalte mit Kindern in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-wachstumsrate-des-einzelhandelsumsatzes-europa-2023/
Title: Bild des Monats: Wachstumsrate des Einzelhandelsumsatzes, Europa 2023 - NIQ
Description: Das GfK Bild des Monats für Juli zeigt die Wachstumsrate des Einzelhandelsumsatzes 2023 in 31 europäischen Ländern.
Allow: https://nielseniq.com/global/de/news-center/2022/trotz-krisenstimmung-haushaltsgerate-auch-2022-mit-wachstumschancen/
Title: Trotz Krisenstimmung: Haushaltsgeräte auch 2022 mit Wachstumschancen - NIQ
Description: Nach dem Rekordjahr 2021 erwartet GfK dennoch einen geringen Umsatzrückgang Nürnberg, 30. August 2022 – Der Markt für Elektrohaushaltsgeräte in Deutschland verzeichnete im ersten Halbjahr 2022 ein moderates Wachstum. Im Vergleich zum Vorjahreszeitraum, fiel der Umsatz mit Kleingeräten um 6 Prozent auf 3,2 Milliarden Euro, während der Umsatz mit Großgeräten um 8 Prozent auf 5,2 Milliarden Euro zulegte. GfK prognostiziert für das Gesamtjahr 2022 einen Umsatzrückgang im einstelligen Bereich. Das Umsatzniveau wird damit aber immer noch relativ nah an den Höchstständen des vergangenen Jahres liegen. Trotz der aktuellen politischen und wirtschaftlichen Herausforderungen bietet 2022 für die Branche weiterhin interessante Wachstumssegmente.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-markt-monitor-schweiz-jahr-2018/
Title: GfK Markt Monitor Schweiz - Jahr 2018
Description: Der Schweizer Detailhandel befindet sich per Ende Jahr 2018 mit +0.4 Prozent im Plus gegenüber dem Vorjahr.
Allow: https://nielseniq.com/global/de/news-center/2020/ifa-2020-special-edition-gfk-und-ifa-starken-ihre-globale-partnerschaft/
Title: IFA 2020 Special Edition: GfK und IFA stärken ihre globale Partnerschaft - NIQ
Description: Kunden aus Industrie und Handel profitieren von wertvollen GfK Insights basierend auf der neuen AI-gestützten Software-Plattform „gfknewron“ Präsentationen während der IFA 2020 Special Edition am 3. und 4. September Nürnberg, 2. September 2020 – In einer Welt des Datenüberflusses, -missbrauchs und unvorhersehbarer Ereignisse sind umsetzbare, strukturierte Erkenntnisse aus Billionen unterschiedlicher Datenpunkten der Schlüssel zum Erfolg eines jeden Unternehmens. Aus diesem Grund haben die IFA, die weltweit führende Fachmesse für Haushalts- und Unterhaltungselektronik, und GfK, ein weltweit führender Anbieter von Daten und Analytik für die Konsumgüterindustrie, ihre Kräfte gebündelt und ihre globale Partnerschaft weiter ausgebaut, um die Industrie dabei zu unterstützen, die richtigen Signale aus all dem Datenlärm herauszuhören.
Allow: https://nielseniq.com/global/de/info/brand-awareness/
Title: Markenbekanntheit steigern: Strategien für Ihren Erfolg
Description: Entdecken Sie Strategien zur Steigerung der Markenbekanntheit. Mit NIQ Forschung und Tools nutzen, um Vertrauen & Loyalität zu fördern. Jetzt informieren!
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-singlehaushalte-deutschland-2024/
Title: Bild des Monats: Singlehaushalte, Deutschland 2024 - NIQ
Description: Das Geomarketing Bild des Monats für Februar zeigt die regionale Verteilung der Singlehaushalten in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/insights/report/2021/audioqualitat-ist-das-wichtigste-kaufkriterium-fur-kopfhorer/
Title: Audioqualität ist das wichtigste Kaufkriterium für Kopfhörer - NIQ
Description: Apple Music ist der nächste Musikstreaming-Dienst, der sich im High-Quality-Bereich positioniert: Ab Juni 2021 können Nutzer:innen Musik in „Lossless Audio‟-Qualität hören. Die Audioqualität ist auch beim Kauf von Endgeräten wie Kopfhörern das wichtigste Entscheidungskriterium für Konsument:innen. Gleichzeitig sind HiRes-fähige Kopfhörer und Audio-Heimsysteme noch ein Nischenmarkt, wie globale Daten des GfK Handelspanels zeigen.
Allow: https://nielseniq.com/global/de/insights/analysis/2021/wie-wird-sich-das-brand-marketing-nach-covid-19-verandern/
Title: Wie wird sich das Brand Marketing nach COVID-19 verändern? - NIQ
Description: What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.
Allow: https://nielseniq.com/global/de/news-center/2020/was-erwartet-die-schweizer-bevolkerung-von-den-unternehmen/
Title: Was erwartet die Schweizer Bevölkerung von den Unternehmen?
Description: Sicherung von Arbeitsplätzen in der Schweiz, respektvoller Umgang mit der Natur und faire Lieferketten, dieses Verhalten erwartet die Schweizer Bevölkerung von den hiesigen Unternehmen.
Allow: https://nielseniq.com/global/de/insights/analysis/2024/bausteine-fur-challenger-marken/
Title: Bausteine für Challenger-Marken - NIQ
Description: Die instinktive Integration von Marktdaten ist der Schlüssel zu einer sicheren Entscheidungsfindung für Ihre Marke. So nutzen Sie Daten professionell und gewinnbringend.
Allow: https://nielseniq.com/global/de/news-center/2025/das-sind-die-gewinner-der-best-brands-2025/
Title: Das sind die Gewinner der Best Brands 2025 - NIQ
Description: Die Verbraucherstimmung in Deutschland beginnt das neue Jahr mit einem Fehlstart. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen im Januar Einbußen hinnehmen.
Allow: https://nielseniq.com/global/de/insights/webinar/2024/regiograph-how-to-webinar-datenimport-und-kartenerstellung/
Title: RegioGraph How-to-Webinar: Datenimport und Kartenerstellung
Description: Erfahren Sie im On Demand Webinar, wie Sie in der Geomarketing-Software RegioGraph Ihre Daten importieren und aussagekräftige Karten erstellen.
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-januar-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Januar 2024 - NIQ
Description: The On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants.
Allow: https://nielseniq.com/global/de/news-center/2020/wie-wirkt-sich-covid-19-auf-markte-und-das-kaufverhalten-aus/
Title: Wie wirkt sich Covid-19 auf Märkte und das Kaufverhalten aus?
Description: Wie wirkt sich Covid-19 auf Märkte und das Kaufverhalten aus? GfK wagt einen Ausblick auf die «neue Normalität» in Zeiten von Covid-19.
Allow: https://nielseniq.com/global/de/info/market-segmentation-examples/
Title: Beispiele für Marktsegmentierung - NIQ
Description: What lessons can businesses learn from market segmentation examples, and from examples of successful companies like Tesco and Coca-Cola?
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-gfk-kaufkraft-deutschland-oesterreich-schweiz-2025/
Title: Bild des Monats: GfK Kaufkraft in Deutschland, Österreich und der Schweiz 2025 - NIQ
Description: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft 2025 in Deutschland, Österreich und der Schweiz.
Allow: https://nielseniq.com/global/de/news-center/2023/europaischer-buchmarkt-steigende-preise-sinkende-absatze-boomende-reisefuhrer/
Title: Europäischer Buchmarkt: Steigende Preise, sinkende Absätze, boomende Reiseführer - NIQ
Description: Die steigenden Preise können die vielerorts sinkenden Absätze im europäischen Buchmarkt nur teilweise kompensieren. Dies ist das Ergebnis einer sieben Länder umfassenden Sonderauswertung von GfK Entertainment für das vergangene Jahr.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-brand-architect-durchbruch-bei-messung-und-management-der-markenstarke/
Title: GfK Brand Architect: Durchbruch bei Messung und Management der Markenstärke - NIQ
Description: Marketeers stehen vor großen Herausforderungen: Herkömmliche Markenkennzahlen reichen oftmals nicht mehr aus, um den Erfolgsbeitrag einer Marke konkret zu belegen. Konsumenten treffen Kaufentscheidungen heutzutage häufig vor allem emotional und auf Basis ihrer Wertvorstellungen – die Funktionen und Vorteile eines Produkts sind nicht mehr allein kaufentscheidend. GfK Brand Architect bietet ein neues Markenmanagement-System, das die Lücke zwischen Konsumenteneinstellungen und ihrem tatsächlichen Verhalten schließt.
Allow: https://nielseniq.com/global/de/insights/report/2017/welchen-preis-kann-sich-ihre-marke-leisten/
Title: Welchen Preis kann sich Ihre Marke leisten?
Description: Qualität zählt beim Verbraucher heute mehr denn je. Erstmals ist sie für die Mehrheit der Konsumenten wichtiger als der Preis. Das eröffnet Herstellern neue Potenziale in der Preisgestaltung: Marken, die hinsichtlich Preis-Leistung und Qualität als wertig wahrgenommen werden, könnten ihr Preispremium heute deutlich steigern. Der GfK Brand Landscape Report hilft bei der fundierten Standortbestimmung, der Identifikation von Potenzialen und der Formulierung einer erfolgreichen Preispremiumstrategie.
Allow: https://nielseniq.com/global/de/info/regiograph-support-portal/
Title: RegioGraph Support Portal: GfK Connect
Description: GfK Connect: Ihr Einstiegspunkt für RegioGraph-Support. Zugang zu Patches, FAQs, Handbüchern, Schulungen und persönlichem Support.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-business-reflector-migros-rega-erneut-vorn/
Title: GfK Business Reflector: Migros & Rega erneut vorn
Description: Die Gewinner des GfK Reputationsrankings 2019 heissen Migros und Rega. Die Awardverleihung ging am 28. März erneut in Zürich über die Bühne.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-markt-monitor-schweiz-1-2-quartal-2019/
Title: GfK Markt Monitor Schweiz 1.-2. Quartal 2019
Description: Die neuesten Zahlen zum Schweizer Detailhandel
Allow: https://nielseniq.com/global/de/news-center/2019/konsumklima-trotzt-konjunkturellem-gegenwind/
Title: Konsumklima trotzt konjunkturellem Gegenwind
Description: Die Stimmung der Verbraucher zeigt im Februar 2019 ein gemischtes Bild. Während die Einkommenserwartung stabil bleibt, verliert die Anschaffungsneigung ihre Vormonatsgewinne wieder.
Allow: https://nielseniq.com/global/de/news-center/2019/black-friday-und-cyber-weekend-ist-den-meisten-ein-begriff/
Title: Black Friday und Cyber Weekend ist den meisten ein Begriff
Description: 88% der Befragten Österreicherinnen und Österreichern ist der Black Friday und das Cyber Weekend ein Begriff
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-markt-monitor-schweiz-1-3-quartals-2020/
Title: GfK Markt Monitor Schweiz 1. - 3. Quartals 2020 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 3. Quartals 2020.
Allow: https://nielseniq.com/global/de/insights/education/2024/swiss-reputation-ranking-reputationsforschung/
Title: GfK Business Reflector 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2020/europaern-stehen-2020-rund-773-euro-weniger-zur-verfugung-2/
Title: Europäern stehen 2020 rund 773 Euro weniger zur Verfügung - NIQ
Description: Europäern stehen 2020 rund 773 Euro weniger zur Verfügung COVID-19 beeinflusst Pro-Kopf-Kaufkraft in Europa Nürnberg, 20. Oktober 2020 – Im Jahr 2020 haben Europäer eine durchschnittliche Pro-Kopf-Kaufkraft von 13.894 Euro. Dabei gibt es jedoch deutliche Unterschiede zwischen den 42 untersuchten Ländern: In Liechtenstein, der Schweiz und Luxemburg ist das verfügbare Nettoeinkommen am höchsten, während es im Kosovo, in Moldawien und der Ukraine am niedrigsten ist. So haben die Liechtensteiner mehr als das 37-Fache der Durchschnittskaufkraft der Ukrainer. Das zeigt die aktuelle Studie „GfK Kaufkraft Europa 2020“, die ab sofort verfügbar ist und mit dem Corona Impact Index auch den Einfluss von COVID-19 auf die europäischen Länder abbildet.
Allow: https://nielseniq.com/global/de/info/product-promotion/
Title: Product Promotion: Strategien zur Umsatzsteigerung
Description: Optimieren Sie Ihre Product Promotion mit datenbasierten Insights von NIQ. Steigern Sie Markenbekanntheit, Kundenbindung und Umsatz.
Allow: https://nielseniq.com/global/de/news-center/2021/pressemeldung-zum-weltwassertag-2021/
Title: Pressemeldung zum Weltwassertag 2021 - NIQ
Description: Veränderter Wasserkonsum in Zeiten von Corona
Allow: https://nielseniq.com/global/de/insights/report/2018/gfk-point-of-sales-tracking-liefert-tiefe-einblicke-in-den-pbs-markt/
Title: GfK Point of Sales Tracking liefert tiefe Einblicke in den PBS-Markt
Description: Mithilfe unserer umfassenden Handelsdaten sagen wir Ihnen, welche Produkte wann, wo und zu welchem Preis gefragt sind:
Allow: https://nielseniq.com/global/de/news-center/2023/gfk-detailhandel-schweiz-2023/
Title: GfK Detailhandel Schweiz 2023 - NIQ
Description: GfK Switzerland veröffentlicht die 33. Ausgabe GfK Publikation Detailhandel Schweiz
Allow: https://nielseniq.com/global/de/news-center/2021/nachhaltiges-wachstum-dank-datengetriebenen-erkenntnissen-gfk-launcht-ki-gestutzte-plattform-gfknewron/
Title: Nachhaltiges Wachstum dank datengetriebenen Erkenntnissen: GfK launcht KI-gestützte Plattform „gfknewron“ - NIQ
Description: Nachhaltiges Wachstum dank datengetriebenen Erkenntnissen: GfK launcht KI-gestützte Plattform „gfknewron“ • Innovative Plattform für Markt-, Konsumenten- und Markeninformationen kombiniert Daten, Analytik und KI-gestützte Handlungsempfehlungen • Die neue, interaktive Plattform bietet Entscheidungsunterstützung für strategische Planung sowie Prognosen und Handlungsempfehlungen aus einer Quelle Nürnberg, 7. September 2021 – GfK, einer der führenden Anbieter von Daten, Analytik und Beratungsdiensten rund um Verbraucher und Märkte, stellt die KI-basierte Softwareplattform gfknewron vor. Mit gfknewron können Unternehmen über nur einen Zugang und in Echtzeit auf Markt-, Konsumenten- und Markendaten zugreifen. Damit erhalten sie konkrete Entscheidungshilfe zu Fragen wie: Was wurde wo und zu welchem Preis gekauft? Wer hat gekauft und warum? Was muss ich als nächstes tun, um nachhaltig weiter zu wachsen? gfknewron ist ein wichtiger Schritt in der Transformation von GfK vom klassischen Marktforscher zum KI-gestützten Daten-Analytik- und Beratungsunternehmen.
Allow: https://nielseniq.com/global/de/info/marketing-automation/
Title: Marketing Automation erklärt: Vorteile, Strategien & Best Practices
Description: Erfahren Sie, wie Marketing Automation Ihre Kampagnen optimiert: von Lead-Nurturing bis Kundenbindung. Entdecken Sie Strategien für B2B & B2C.
Allow: https://nielseniq.com/global/de/info/promotionspreisstrategie/
Title: Promotionale Preisgestaltung: Strategien & Vorteile entdecken
Description: Lernen Sie, wie promotionale Preisgestaltung Kunden anzieht und den Umsatz steigert. NIQ bietet Strategien für langfristigen Erfolg. Mehr erfahren!
Allow: https://nielseniq.com/global/de/insights/report/2017/mein-teil-mein-style-sortiment-trifft-zielgruppe/
Title: Mein Teil, mein Style! Sortiment trifft Zielgruppe
Description: Sportiv oder klassisch? Wild gemustert oder eher schlicht? Was ziehen Ihre Kunden an? Kaufen sie eher preis- oder qualitätsbewusst? Wie viel Potenzial für floral gemusterte Herrenhemden gibt es im Markt? Ein Blick auf unsere Styles gibt Aufschluss.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-seniorenhaushalte-deutschland-2021/
Title: Bild des Monats: Seniorenhaushalte, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für Februar zeigt die Verteilung der Seniorenhaushalte in Deutschland im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2024/luxemburger-haben-am-meisten-geld-fur-ausgaben-im-einzelhandel/
Title: Luxemburger haben am meisten Geld für Ausgaben im Einzelhandel - NIQ
Description: GfK Einzelhandelskaufkraft Europa ist ab sofort verfügbar: Die Einzelhandelskaufkraft in Europa liegt durchschnittlich bei 6.517 Euro pro Kopf. Allerdings weisen die 25 untersuchten europäischen Länder deutliche Unterschiede auf, was die Retail-Ausgaben betrifft: Mit 12.067 Euro pro Kopf geben die Luxemburger am meisten Geld im Einzelhandel aus. Am niedrigsten fällt das Retail-Ausgabepotenzial hingegen in Rumänien aus. Auch innerhalb der jeweiligen Länder gibt es starke regionale Unterschiede.
Allow: https://nielseniq.com/global/de/industries/retail/optimize-assortment-and-space-planning/
Title: Produktplatzierung und Sortiment im Einzelhandel optimieren
Description: Treffen Sie bessere Platzierungsentscheidungen mit AI-gestützten Daten: optimieren Sie Sortiment, Regalfläche & Umsatz im Omnichannel-Handel.
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-dezember-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Dezember 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in den deutschen On-Premise-Markt mit unserem Dezember 2024 Bericht. Jetzt lesen und profitieren!
Allow: https://nielseniq.com/global/de/news-center/2019/verbraucher-bleiben-in-konsumlaune/
Title: Verbraucher bleiben in Konsumlaune
Description: Das sind Ergebnisse der GfK-Konsumklimastudie für Dezember 2019.
Allow: https://nielseniq.com/global/de/news-center/2019/konsumklima-stabilisiert-sich-2/
Title: Konsumklima stabilisiert sich
Description: Ergebnisse der GfK-Konsumklimastudie für April 2019.
Allow: https://nielseniq.com/global/de/insights/report/2017/markenerweiterung-und-allianzen-wohin-soll-die-reise-gehen-allein-oder-in-gesellschaft/
Title: Markenerweiterung und -allianzen: Wohin soll die Reise gehen – allein oder in Gesellschaft?
Description: Markenerweiterungen und -allianzen werden für Brandmanager zu wichtigen Optionen, um ihre Marken breiter aufzustellen. Doch wer auf Ausbau zielt, sollte gut wissen, wohin und wie: Erweiterungen innerhalb oder außerhalb der Produktkategorie? Auftritt als diversifizierte Dach- oder eigenständige Submarke? Alleingang oder Co-Branding? Wege zur richtigen Entscheidung liefert der GfK Brand Landscape Report.
Allow: https://nielseniq.com/global/de/info/conversion-rate-optimization/
Title: Conversion Rate Optimization: Umsatz durch CRO steigern
Description: Steigern Sie Ihre Konversionsraten durch datenbasierte Strategien. Erfahren Sie, wie CRO Ihre Umsätze steigert und Ihre Geschäftsziele unterstützt!
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-stimmungsbarometer-gj-2019/
Title: GfK Stimmungsbarometer GJ 2019
Description: Großer Verdruss der Sparer! Sehen die Österreicher noch Sinn im Sparen?
Allow: https://nielseniq.com/global/de/news-center/2021/kaufkraft-schweiz-2021/
Title: Kaufkraft Schweiz 2021 - NIQ
Description: GfK Geomarketing Kaufkraft 2021
Allow: https://nielseniq.com/global/de/insights/infographic/2025/bild-des-monats-gfk-kaufkraft-deutschland-2025/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2025 - NIQ
Description: Das Geomarketing Bild des Monats für Januar zeigt die regionale Verteilung der Kaufkraft in Deutschland im Jahr 2025.
Allow: https://nielseniq.com/global/de/info/logistics-distribution-and-supply-chain/
Title: Logistik Distribution und Lieferketten Logistik - NIQ
Description: Nahtlose Lieferketten und zuverlässige Logistiklösungen spielen eine entscheidende Rolle, wenn es darum geht, den Kunden ein großartiges Markenerlebnis zu bieten.
Allow: https://nielseniq.com/global/de/news-center/2021/was-beschaftigt-schweizer-konsumenten-wahrend-der-zweiten-corona-welle/
Title: Was beschäftigt Schweizer Konsumenten während der zweiten Corona Welle? - NIQ
Description: GfK hat erneut in einer Studie untersucht, diesmal in der 2. Welle, wie die Corona-Pandemie das Konsumverhalten in der Schweiz beeinflusst.
Allow: https://nielseniq.com/global/de/news-center/2024/gfk-schliest-den-verkauf-des-europaischen-consumer-panel-geschafts-an-yougov-ab/
Title: GfK schließt den Verkauf des europäischen Consumer Panel-Geschäfts an YouGov ab - NIQ
Description: Abschluss der Veräußerung als Teil der kartellrechtlichen Genehmigungen des Zusammenschlusses von NIQ und GfK Durch Zusammenschluss von NIQ und GfK entsteht weltweit führendes Consumer Intelligence-Unternehmen Consumer Panel-Geschäft hat weiterhin höchste Priorität für NIQ-GfK
Allow: https://nielseniq.com/global/de/news-center/2019/technische-konsumguter-welche-faktoren-pragen-den-eine-billion-euro-markt/
Title: Technische Konsumgüter: Welche Faktoren prägen den Eine-Billion-Euro-Markt?
Description: Ergebnisse von GfK zum globalen Markt für technische Konsumgüter anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/news-center/2024/umsatzplus-osterreichs-einzelhandel-im-dritten-quartal-im-aufwind/
Title: Österreichs Einzelhandel Q3 2024: Umsatz steigt um 4,4 %
Description: Im dritten Quartal 2024 wuchs der österreichische Einzelhandel um 4,4 %. FMCG und Technikprodukte verzeichnen starke Umsätze trotz Preisdruck.
Allow: https://nielseniq.com/global/de/news-center/2020/furcht-vor-erneutem-lockdown-lasst-konsumklima-schwacheln/
Title: Furcht vor erneutem Lockdown lässt Konsumklima schwächeln - NIQ
Description: Furcht vor erneutem Lockdown lässt Konsumklima schwächeln Nürnberg, 22. Oktober 2020 – Der Optimismus der deutschen Verbraucher schwindet im Oktober spürbar. Rund drei Viertel der Verbraucher gehen aktuell davon aus, dass COVID-19 eine große bzw. sehr große Bedrohung darstellt und etwa die Hälfte macht sich große bzw. sehr große Sorgen, wenn es um die persönliche Zukunft geht. Sowohl die Konjunktur- und Einkommenserwartungen wie auch die Anschaffungsneigung müssen Einbußen hinnehmen. Folglich prognostiziert GfK für November 2020 einen Wert von -3,1 Punkten und damit 1,4 Punkte weniger als im Oktober dieses Jahres (revidiert -1,7 Punkte). Das sind Ergebnisse der GfK-Konsumklimastudie für Oktober 2020.
Allow: https://nielseniq.com/global/de/insights/analysis/2025/detailhandel-schweiz-2025/
Title: Detailhandel Schweiz 2025 - NIQ
Description: Seit über 30 Jahren beobachten wir den Schweizer Handel unt teilen unser fundiertes Wissen sowie wertvolle Erkenntnisse in dieser umfassenden Fachdokumentation.
Allow: https://nielseniq.com/global/de/landing-page/retail-spend-barometer-austria-de/
Title: Retail Spend Barometer Austria - DE - NIQ
Description: Entdecken Sie die neuesten Trends im österreichischen Einzelhandel mit unserem Retail Spend Barometer. Jetzt mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2022/weiter-im-wachstum-wie-der-telco-markt-der-krise-entkommt/
Title: Weiter im Wachstum: Wie der Telco-Markt der Krise entkommt - NIQ
Description: Der Telekommunikationssektor kommt bisher gut durch die Krise. GfK-Daten zeigen, dass das Wachstum insbesondere durch Digitalisierung, Premiumisierung und den Wunsch der Konsumenten nach Persönlichkeitsentfaltung getrieben wird. Wie können Smartphone-Anbieter und Operator mit der sich schnell verändernden Marktdynamik mithalten?
Allow: https://nielseniq.com/global/de/landing-page/gfk-insight-talks-recording/
Title: Insight Talks Recording - NIQ
Description: Sehen Sie sich jetzt Einblicke in die Entwicklung des deutschen Markts der technischen Konsumgüter und Diskussionen über aktuelle Themen.
Allow: https://nielseniq.com/global/de/info/skimming-preisgestaltung/
Title: Skimming-Preisgestaltung: Vorteile und Risiken
Description: Die Skimming-Preisgestaltung erklärt: Vorteile, Risiken und Strategien, um Ihre Preisgestaltung zu optimieren. Finden Sie heraus, ob sie zu Ihrem Unternehmen passt.
Allow: https://nielseniq.com/global/de/news-center/2024/die-erholung-des-konsumklimas-legt-eine-pause-ein/
Title: Die Erholung des Konsumklimas legt eine Pause ein - NIQ
Description: Die Erholung der Verbraucherstimmung in Deutschland ist im Juni vorerst zum Stillstand gekommen. Sowohl die Einkommens- als auch die Konjunkturerwartung müssen in diesem Monat moderate Einbußen hinnehmen. Die Anschaffungsneigung verliert minimal im Vergleich zum Vormonat und stagniert damit weiter auf einem sehr niedrigen Level. Die Sparneigung legt dagegen etwas zu und festigt damit ihr ohnehin hohes Niveau. Unter Beachtung dieser Entwicklungen geht das Konsumklima insgesamt etwas zurück: Der Indikator sinkt in der Prognose für Juli im Vergleich zum Vormonat (revidiert -21,0 Punkte) um 0,8 Zähler auf -21,8 Punkte. Dies zeigen die aktuellen Ergebnisse des GfK Konsumklimas powered by NIM.
Allow: https://nielseniq.com/global/de/insights/report/2020/kaufkraft-europ-2020-gfk-bild-des-monats-oktober/
Title: Kaufkraft Europ 2020: GfK Bild des Monats Oktober - NIQ
Description: Hier lesen Sie mehr zur Studie der GfK Kaufkraft Europa 2020 - Überblick & Infografik der einzelnen Länder in Europa.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-kaufkraft-europa-2022/
Title: Bild des Monats: GfK Kaufkraft, Europa 2022 - NIQ
Description: Das GfK Bild des Monats für November zeigt die regionale Verteilung der Kaufkraft in Europa im Jahr 2022.
Allow: https://nielseniq.com/global/de/news-center/2025/regiograph-2025-ab-sofort-verfuegbar/
Title: RegioGraph 2025 ab sofort verfügbar - NIQ
Description: Ab sofort wird die neueste Version der Geomarketing-Software RegioGraph ausgeliefert. RegioGraph 2025 enthält zahlreiche Neuerungen.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-einwohner-nach-altersklassen-kinder-unter-3-jahren-deutschland-2024/
Title: Bild des Monats: GfK Einwohner nach Altersklassen, Kinder unter 3 Jahren, Deutschland 2024 - NIQ
Description: Das GfK Bild des Monats für Mai zeigt die regionale Verteilung der Babys und Kleinkinder unter drei Jahren in Deutschland im Jahr 2024.
Allow: https://nielseniq.com/global/de/news-center/2019/prasentation-shopping-center-dokumentation-2019-am-sc-forum/
Title: Präsentation-Shopping Center Dokumentation 2019 am SC Forum
Description: GfK Switzerland präsentiert am 12. Shopping Center Forum, in Kooperation mit dem Shopping Center Forum Switzerland und der SCC (Swiss Council Community), die aktuellen Daten zur Schweizer Shopping-Center Landschaft.
Allow: https://nielseniq.com/global/de/news-center/2020/das-sparbuch-bleibt-das-am-meisten-verbreitete-sparprodukt/
Title: Das Sparbuch bleibt das am meisten verbreitete Sparprodukt - NIQ
Description: Der Weltspartag wird heuer aufgrund der aktuellen Corona Situation auf eine ganze Weltsparwoche ausgedehnt. Doch unabhängig von Corona steht die Frage im Raum, wie attraktiv Sparen heutzutage überhaupt noch ist? Rentiert es sich in Niedrigzinszeiten das Geld noch in klassische Sparprodukte zu investieren?
Allow: https://nielseniq.com/global/de/info/competitive-landscape-analysis/
Title: Wettbewerbsanalyse: Markttrends erkennen und nutzen
Description: Wettbewerbsanalyse leicht gemacht: Markttrends verstehen, Chancen nutzen und mit datenbasierten NIQ-Insights effektive Strategien entwickeln!
Allow: https://nielseniq.com/global/de/insights/report/2024/on-premise-consumer-pulse-report-fur-deutschland-februar-2024/
Title: On Premise Consumer Pulse Report für Deutschland: Februar 2024 - NIQ
Description: Dieser monatliche On Premise Consumer Pulse Report soll das Konsumverhalten der Verbraucher und deren Schwankungen in der Zeit von Januar bis Februar 2024 in Deutschland erfassen.
Allow: https://nielseniq.com/global/de/info/regiograph-live-demo/
Title: RegioGraph Live-Demo buchen - NIQ
Description: Erleben Sie RegioGraph live in Aktion. Buchen Sie eine kostenlose Demo und entdecken Sie die Vorteile für Ihre Vertriebs- und Marktanalysen.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-markt-monitor-schweiz-1-2-quartal-2021/
Title: GfK Markt Monitor Schweiz 1. - 2. Quartal 2021 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 2. Quartal 2021.
Allow: https://nielseniq.com/global/de/news-center/2019/globaler-markt-fur-unterhaltungselektronik-weiterhin-im-aufwartstrend/
Title: Globaler Markt für Unterhaltungselektronik weiterhin im Aufwärtstrend
Description: Der globale Markt für Unterhaltungselektronik schloss das Jahr 2018 mit einem Umsatzplus von sechs Prozent ab und verzeichnete einen Gesamtumsatz von rund 138 Milliarden Euro.
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-entertainment-weitet-games-marktforschung-auf-22-lander/
Title: GfK Entertainment weitet Games-Marktforschung auf 22 Länder aus: Ungarn, Tschechien und Slowakei neu im Portfolio
Description: Ungarn, Tschechien und Slowakei neu im Portfolio: Analyse von Video- und Computerspieldaten im Konsumermarket.
Allow: https://nielseniq.com/global/de/news-center/2020/technischer-konsumgutermarkt-erweist-sich-in-der-pandemie-als-widerstandsfahig/
Title: Technischer Konsumgütermarkt erweist sich in der Pandemie als widerstandsfähig - NIQ
Description: GfK, ein weltweit führender Anbieter von Daten und Analytik für die Konsumgüterindustrie, und gfu Consumer & Home Electronics GmbH, Veranstalterin der IFA, informieren anlässlich der IFA 2020 Special Edition über die Entwicklungen im globalen Consumer and Home Electronics Markt im ersten Halbjahr 2020. Der globale Markt für technische Konsumgüter (ohne Nordamerika und Südafrika) verzeichnete im ersten Halbjahr 2020 einen Umsatzrückgang von 5,8 Prozent auf 306 Milliarden Euro. Im Vergleich zu anderen Sektoren ist dieser Rückgang jedoch relativ gering. Durch die Digitalisierung und den Aspekt, dass sich Verbraucher während der Hochphase der COVID-19 Pandemie verstärkt zuhause aufhielten, stieg vor allem die Nachfrage nach Produkten für die eigenen vier Wände. Das sind Ergebnisse zum globalen Markt für technische Konsumgüter, die anlässlich der IFA 2020 Special Edition in Berlin veröffentlicht werden.
Allow: https://nielseniq.com/global/de/insights/report/2025/on-premise-consumer-pulse-report-fur-deutschland-november-2024/
Title: On Premise Consumer Pulse Report für Deutschland: November 2024 - NIQ
Description: Entdecken Sie exklusive Einblicke in den deutschen On-Premise-Markt mit dem Consumer Pulse Report November 2024. Jetzt lesen!
Allow: https://nielseniq.com/global/de/info/competitive-product-analysis/
Title: Wettbewerbsproduktanalyse: Marktposition stärken
Description: Erfahren Sie, wie eine Wettbewerbsproduktanalyse hilft, Marktlücken zu erkennen, Produkte zu optimieren und Wettbewerbsvorteile zu sichern. Jetzt starten!
Allow: https://nielseniq.com/global/de/insights/report/2017/jeder-zweite-beklagt-sich-uber-zu-hohen-leistungsdruck-auf-schuler-in-deutschland/
Title: Jeder Zweite beklagt sich über zu hohen Leistungsdruck auf Schüler in Deutschland
Description: Einer repräsentativen GfK-Umfrage unter 1.000 Deutschen im Auftrag der „Welt am Sonntag“ zufolge, empfindet die Hälfte der Befragten (50,1 Prozent) den heutigen Leistungsdruck auf Schüler als zu hoch.
Allow: https://nielseniq.com/global/de/insights/report/2018/kaufkraft-fur-food-in-belgien-mehr-als-dreimal-so-hoch-als-in-polen/
Title: Kaufkraft für Food in Belgien mehr als dreimal so hoch als in Polen
Description: GfK hat die Sortimentskaufkraft für 17 Warengruppen in verschiedenen europäischen Ländern untersucht.
Allow: https://nielseniq.com/global/de/insights/report/2021/gfk-newsletter-1-2021/
Title: GfK Newsletter #1/2021 - NIQ
Description: Wie hat die Pandemie Konsumenten und Märkte verändert?
Allow: https://nielseniq.com/global/de/insights/report/2016/millennials-und-ibrains-zwei-generationen-verandern-markte/
Title: Millennials und iBrains: Zwei Generationen verändern Märkte
Description: Millennials (1982-1996) und die noch jüngeren iBrains (1997-2011) sind die Verbrauchergenerationen der Stunde: Ihr Anteil an den Haushalten in Deutschland ist in den vergangenen vier Jahren um 70% gestiegen. Ihr Kommunikations- und Einkaufsverhalten verändern Gesellschaft und Märkte radikal.
Allow: https://nielseniq.com/global/de/info/pricing-strategy/
Title: Preisstrategie: Optimale Preisgestaltung für Unternehmen | NIQ
Description: Erfahren Sie, wie eine durchdachte Preisstrategie Rentabilität und Marktwachstum fördert. Optimieren Sie Ihre Preise mit den Lösungen von NIQ!
Allow: https://nielseniq.com/global/de/insights/analysis/2024/kostenfreies-niq-kompendium-sortimentskaufkraft-deutschland-2024/
Title: Geomarketing Kompendium: Sortimentskaufkraft - NIQ
Description: Wie ist die Kaufkraft für Ihre Produktgruppe regional verteilt? Finden Sie es heraus in unserem kostenlosen Kompendium mit mehr als 60 anschaulichen Karten.
Allow: https://nielseniq.com/global/de/news-center/2020/war-es-das-mit-dem-umweltschutz/
Title: War es das mit dem Umweltschutz?
Description: GfK Pressemitteilung zum Weltumwelttag 2020
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-markt-monitor-schweiz-1-3-quartal-2021/
Title: GfK Markt Monitor Schweiz 1. - 3. Quartal 2021 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 3. Quartal 2021.
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-baugenehmigungen-fur-wohngebaude-deutschland/
Title: Bild des Monats: Baugenehmigungen für Wohngebäude, Deutschland - NIQ
Description: Das GfK Bild des Monats für März zeigt die Verteilung der Baugenehmigungen für Wohngebäude in Deutschland.
Allow: https://nielseniq.com/global/de/insights/analysis/2022/hochwertige-audiogerate-pandemiegetriebenes-wachstum-flacht-2022-ab/
Title: Hochwertige Audiogeräte: Pandemiegetriebenes Wachstum flacht 2022 ab - NIQ
Description: Hochwertige Audiogeräte waren während der Pandemie sehr gefragt. Geräte mit hoher Qualität und entsprechend hohem Preis verkauften sich teilweise sogar besser als mittelpreisige oder günstige Modelle. Aktuelle Daten von GfK zeigen, dass sich dieses Jahr eine Trendwende abzeichnet.
Allow: https://nielseniq.com/global/de/news-center/2021/weihnachten-2021-bewusster-und-hochwertiger-konsum-bei-der-geschenkewahl/
Title: Weihnachten 2021: Bewusster und hochwertiger Konsum bei der Geschenkewahl - NIQ
Description: Weihnachten, Einkaufsverhalten
Allow: https://nielseniq.com/global/de/insights/report/2017/kunstausstellung-impressionen-im-gfk-hauptsitz-hergiswil/
Title: Kunstausstellung "Impressionen" im GfK Hauptsitz Hergiswil
Description: Die Vernissage zur Ausstellung "Impressionen" findet statt am 15.9.2017 um 18 Uhr - Eintritt frei. Die beiden Künstlerinnen Sonja Pfleghar Hofer und Astrid Odermatt sind anwesend und freuen sich auf Ihren Besuch.
Allow: https://nielseniq.com/global/de/insights/infographic/2016/haustierhaltung-im-internationalen-vergleich-gfk-insights/
Title: Haustiere im internationalen Vergleich
Description: Hier finden Sie die komplett kostenfreie GfK Studie PET OWNERSHIP & Infografiken rund ums Tier. Jetzt downloaden!
Allow: https://nielseniq.com/global/de/news-center/2024/niq-retail-spend-barometer-33-prozent-mehr-umsatz-als-im-1-quartal-2023/
Title: NIQ Retail Spend Barometer: 3,3 Prozent mehr Umsatz als im 1. Quartal 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/news-center/2022/nicht-nur-im-januar-konsumenten-verfolgen-kontinuierlich-einen-ganzheitlichen-gesundheitsansatz/
Title: Nicht nur im Januar: Konsumenten verfolgen kontinuierlich einen ganzheitlichen Gesundheitsansatz - NIQ
Description: Neujahresvorsätze, Gesundheit, Wohlbefinden
Allow: https://nielseniq.com/global/de/news-center/2019/pc-markt-im-ersten-halbjahr-2019-leicht-rucklaufig/
Title: PC-Markt im ersten Halbjahr 2019 leicht rückläufig
Description: Ergebnisse von GfK zum globalen PC-Markt anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/news-center/2020/home-electronics-markt-blickt-zuversichtlich-in-die-zukunft/
Title: Home Electronics Markt blickt zuversichtlich in die Zukunft.
Description: Marktbericht Home Electronics
Allow: https://nielseniq.com/global/de/news-center/2020/gfk-markt-monitor-schweiz-1-quartal-2020/
Title: GfK Markt Monitor Schweiz – 1. Quartal 2020
Description: Aktuelle Ergebnisse GfK Markt Monitor
Allow: https://nielseniq.com/global/de/info/kundensegmentierung/
Title: Kundensegmentierung: Strategien, Vorteile und Beispiele
Description: Von demografisch bis psychografisch: Lernen Sie die besten Ansätze der Kundensegmentierung kennen. NIQ zeigt Ihnen, wie es geht. Mehr erfahren!
Allow: https://nielseniq.com/global/de/news-center/2020/shoppingcenter-datenbank-2020/
Title: Shoppingcenter Datenbank 2020
Description: GfK Switzerland veröffentlicht die neuesten Zahlen zur Shopping-Center Landschaft Schweiz.
Allow: https://nielseniq.com/global/de/news-center/2022/markt-fur-heimelektronik-bewegt-sich-auf-rekordniveau/
Title: Markt für Heimelektronik bewegt sich auf Rekordniveau - NIQ
Description: Heimelektronikmarkt 2021, Consumer Electronics, Wearables, IT-Office. Gesamtjahrschätzung
Allow: https://nielseniq.com/global/de/news-center/2021/diy-und-gartenarbeit-trend-zum-heimwerken-halt-an-2/
Title: DIY und Gartenarbeit: Trend zum Heimwerken hält an - NIQ
Description: Do-it-yourself; Gardening
Allow: https://nielseniq.com/global/de/insights/infographic/2016/fashion-als-trendsetter-des-handels/
Title: Fashion als Trendsetter des Handels
Description: Die Mode- und Lifestyle-Branche ist stärker von Globalisierung und Digitalisierung betroffen als jede andere Branche. Trends und Innovationen, die hier beginnen, finden sich normalerweise auch schnell in anderen Branchen wieder. Lernen Sie mehr über die wichtigsten vier Trends, die alle Händler kennen sollten.
Allow: https://nielseniq.com/global/de/insights/multimedia/2016/willkommen-in-der-welt-des-connected-consumers/
Title: Willkommen in der Welt des Connected Consumers
Description: Es ist an der Zeit umzudenken. Der Verbraucher von heute nutzt Technologie, um sich selbst, sein Leben und seine Community neu zu erfinden. Er verändert das bestehende Wertesystem. Der Connected Consumer sucht Freiheit, Beschleunigung und Intimität. Sind Sie bereit? Die Zukunft beginnt jetzt!
Allow: https://nielseniq.com/global/de/insights/report/2016/nachhaltige-modemarken-gfk-green-gauge-report/
Title: Sustainable Fashion 2016: Nachhaltig auf Erfolgskurs?
Description: Bio, fair, nachhaltig - ein junger Trend der Fashion-Branche. Lesen Sie hier die Studie Fashion & Lifestyle zum Thema Sustainable Fashion der GfK.
Allow: https://nielseniq.com/global/de/news-center/2020/was-beschaftigt-schweizer-konsumten-wahrend-der-zweiten-corona-welle/
Title: Was beschäftigt Schweizer Konsumten während der zweiten Corona Welle? - NIQ
Description: GfK hat erneut in einer Studie untersucht, diesmal in der 2. Welle, wie die Corona-Pandemie das Konsumverhalten in der Schweiz beeinflusst.
Allow: https://nielseniq.com/global/de/insights/report/2016/die-zukunft-beginnt-hier-future-fashion-retail/
Title: Die Zukunft beginnt hier: Future Fashion Retail
Description: Steigende Onlinekäufe und daraus resultierende Umsatzeinbrüche des stationären Modehandels erfordern ein Umdenken und neue, visionäre Shop-Konzepte. Es wird in Zukunft nicht ausreichen, das Erscheinungsbild des Stores zu verändern, sondern Inhalte und Nutzenversprechen jedes einzelnen Händlers müssen grundsätzlich hinterfragt werden. Eine Studie von GfK Fashion & Lifestyle für den GfK Verein zeigt: 90% der innovations-aufgeschlossenen Fashion-Käufer sind an neuen Arten des Mode-Shoppings interessiert. Aber was spricht die eigene Zielgruppe zukünftig an?Der Weg zu Ihrem individuellen Future Fashion Shop-KonzeptUm die steigenden Erwartungen von immer anspruchsvolleren und immer weniger treuen Verbrauchern treffen zu können, entwickeln wir gemeinsam mit Ihnen Ihr individuelles, zukunftsfähiges Future Fashion Shop-Konzept, das genau auf die Bedürfnisse und Wünsche Ihrer Zielgruppe abgestimmt ist. Egal ob Sie schon eine konkrete Shop-Idee haben oder eben erst mit der Planung beginnen: Die Ergebnisse der Grundlagenstudie, die quantitative Fakten und Analysen sowie qualitative Workshops und Insights miteinander verbindet, liefern Ihnen wertvolle Erkenntnisse dazu, wie Ihre Zielgruppe künftig Mode einkaufen möchte.
Allow: https://nielseniq.com/global/de/news-center/2024/trotz-weiterhin-hoher-preise-deutsche-verbracher-legen-beim-lebensmittelkauf-wieder-vermehrt-wert-auf-qualitat/
Title: Trotz weiterhin hoher Preise: Deutsche Verbraucher legen beim Lebensmittelkauf wieder vermehrt Wert auf Qualität - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2022/kaufkraftschwache-hauptstadte-in-dach-region/
Title: Kaufkraftschwache Hauptstädte in DACH-Region - NIQ
Description: GfK Kaufkraft-Studien 2022 jetzt verfügbar: Wie in den Vorjahren liegt die Schweiz im Kaufkraftvergleich vor Österreich und Deutschland.
Allow: https://nielseniq.com/global/de/news-center/2021/steigende-benzinpreise-auftrieb-fur-alternative-antriebe/
Title: Steigende Benzinpreise – Auftrieb für alternative Antriebe? - NIQ
Description: Tanken wird in Deutschland immer teurer. Trotz intensiver Klimadiskussionen ist der Rückhalt für die hohen Benzinpreise in der deutschen Bevölkerung jedoch sehr gering, wie eine aktuelle Erhebung im GfK eBUS zeigt. Die GfK Daten zeigen auch: Treibstoffkosten sind nicht das wichtigste Kaufargument für alternative Antriebe.
Allow: https://nielseniq.com/global/de/news-center/2022/nach-funf-jahren-erfolgreicher-restrukturierung-und-turnaround-wird-peter-feld-die-gfk-verlassen/
Title: Nach fünf Jahren erfolgreicher Restrukturierung und Turnaround wird Peter Feld die GfK verlassen - NIQ
Description: Nach fünf Jahren erfolgreicher Restrukturierung und Turnaround wird Peter Feld die GfK verlassen Nürnberg, 22. Februar 2022 - Der Aufsichtsrat der GfK SE hat heute bekannt gegeben, dass Peter Feld, der seit März 2017 Vorstandsvorsitzender der GfK ist, sich dazu entschieden hat, den Staffelstab weiterzugeben und das Unternehmen zum 14. März 2022 zu verlassen. Nach einer erfolgreichen Transformation des Unternehmens wird er sein Amt abgeben, damit unter neuer Führung die Produkt- und Technologieentwicklung sowie die Internationalisierung von GfK noch weiter beschleunigt werden kann. Der Vorstand und die Gesellschafter von GfK sind entschlossen, den von Peter Feld eingeschlagenen Kurs fortzusetzen und GfK in das nächste Kapitel von KI-gestützter Analytik und branchenführender Technologie zu führen.
Allow: https://nielseniq.com/global/de/info/retail-pricing/
Title: Einzelhandel Preisgestaltung: Arten, Vorteile & Strategien
Description: Preisstrategien im Einzelhandel erklärt: Skimming, Penetration & mehr. So setzen Sie optimale Preise für nachhaltiges Wachstum und Wettbewerbsvorteile um.
Allow: https://nielseniq.com/global/de/industries/retail/win-with-price-and-promotion/
Title: Gewinnen Sie mit Preisen und Promotionen
Description: Beherrschen Sie Preisgestaltung und Verkaufsförderung mit den datengesteuerten Lösungen von NIQ. Verbessern Sie Ihre Leistung, steigern Sie Ihren Umsatz und erhöhen Sie die Kundenbindung durch optimierte Preisgestaltung und prädiktive Analytik.
Allow: https://nielseniq.com/global/de/insights/report/2023/regiograph-praxistag-am-29-marz-2023/
Title: RegioGraph Praxistag am 29. März 2023 - NIQ
Description: Zum Release von RegioGraph 2023, der neuen Version der Geomarketing-Software von GfK, lädt das Geomarketing-Team am 29. März zum RegioGraph Praxistag ein.
Allow: https://nielseniq.com/global/de/insights/report/2017/wegweiser-fur-innovationen/
Title: Wegweiser für Innovationen
Description: “People don’t know what they want, until you show it to them“, sagte Apple-Gründer Steve Jobs und revolutionierte den Markt für Mobiltelefone. Wie aber erkennen Unternehmen zukünftige Marktchancen, ohne Konsumenten danach fragen zu können?
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-entwicklung-der-premiummarken-im-bereich-technologie-und-gebrauchsguter-in-europa/
Title: Bild des Monats: Entwicklung der Premiummarken im Bereich Technologie- und Gebrauchsgüter in Europa - NIQ
Description: Das GfK Bild des Monats für September zeigt die Entwicklung der Premiummarken im Bereich Technologie- und Gebrauchsgüter in 25 europäischen Ländern.
Allow: https://nielseniq.com/global/de/news-center/2021/globaler-markt-fur-unterhaltungselektronik-aufwartstrend-oder-sattigungstendenz/
Title: Globaler Markt für Unterhaltungselektronik: Aufwärtstrend oder Sättigungstendenz? - NIQ
Description: Globaler Markt für Unterhaltungselektronik: Aufwärtstrend oder Sättigungstendenz? Markt wächst auf 42,8 Milliarden US-Dollar im ersten Halbjahr 2021 Nürnberg, 14. September 2021 – Der globale Markt (ohne Nordamerika) für Unterhaltungselektronik erzielte im ersten Halbjahr 2021 ein Umsatzwachstum auf 42,8 Milliarden US-Dollar, das entspricht +18 Prozent. Damit setzt sich der Wachstumstrend fort, der bereits im vergangenen Jahr begann, das durch Lockdowns geprägt war und in dem das Thema „Entertainment at home“ in den Fokus rückte. Verbraucher setzen weiter auf Premium und bessere Ausstattung. Das Arbeiten von Zuhause treibt die Nachfrage nach Headphones und Mobile Stereo Headsets.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-handelstagung/
Title: GfK Handelstagung
Description: GfK veröffentlicht Ergebnisse zum Schweizer Detailhandel anlässlich der Handelstagung 2019 in Zürich.
Allow: https://nielseniq.com/global/de/info/brand-strategy/
Title: Markenstrategie erklärt: Frameworks, Vorteile & Umsetzung
Description: Entdecken Sie die Bausteine einer effektiven Markenstrategie. Erfahren Sie, wie Sie Ihre Marke positionieren, differenzieren und erfolgreich ausrichten.
Allow: https://nielseniq.com/global/de/insights/report/2019/kaufkraft-in-deutschland-2019-gfk-bild-des-monats/
Title: Bild des Monats: GfK Kaufkraft, Deutschland 2019
Description: Konsumausgaben in Deutschland 2019: Infografik zum Kaufkraftindex in den Bundesländern. Downloaden Sie die Infografik als hochauflösende JPG.
Allow: https://nielseniq.com/global/de/insights/report/2023/gfk-veroffentlicht-regiograph-2023/
Title: GfK veröffentlicht RegioGraph 2023 - NIQ
Description: GfK liefert ab sofort die neueste Version der Geomarketing-Software RegioGraph aus. RegioGraph 2023 enthält zahlreiche Neuerungen.
Allow: https://nielseniq.com/global/de/news-center/2019/kabellose-audiogerate-nachfrage-steigt-weiter/
Title: Kabellose Audiogeräte: Nachfrage steigt weiter
Description: In Deutschland lag der Umsatz mit Audiogeräten in den vergangenen zwölf Monaten bei knapp 1,74 Milliarden Euro.
Allow: https://nielseniq.com/global/de/info/predatory-pricing/
Title: Predatory Pricing: Strategien, Risiken & rechtliche Aspekte
Description: Erfahren Sie, wie Predatory Pricing funktioniert, welche Vorteile es bietet und welche Risiken es birgt. NIQ liefert wertvolle Einblicke. Jetzt lesen!
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-kaufkraft-deutschland-osterreich-schweiz-2022/
Title: Bild des Monats: GfK Kaufkraft Deutschland, Österreich, Schweiz 2022 - NIQ
Description: Das GfK Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft in Deutschland, Österreich und der Schweiz im Jahr 2022.
Allow: https://nielseniq.com/global/de/news-center/2019/konsumklima-trotzt-konjunkturschwache/
Title: Konsumklima trotzt Konjunkturschwäche
Description: Ergebnisse der GfK-Konsumklimastudie für August 2019.
Allow: https://nielseniq.com/global/de/insights/report/2021/e-commerce-2020/
Title: E-Commerce - ungenutzte Potentiale?
Description: Wie Corona das Online Einkaufsverhalten verändert…
Allow: https://nielseniq.com/global/de/news-center/2020/29-prozent-der-deutschen-planen-grosere-anschaffungen-vorzuziehen/
Title: 29 Prozent der Deutschen planen größere Anschaffungen vorzuziehen
Description: Nürnberg, 30. Juni 2020 – Aufgrund der Mehrwertsteuersenkung in Deutschland planen 29 Prozent der Konsumenten bestimmte Anschaffungen vorzuziehen. Vor allem jüngere Verbraucher wollen in den nächsten sechs Monaten Ausgaben tätigen. Unabhängig von der Warengruppe zeigen sich Verbraucher ab 50 Jahren eher zögerlich aus Sorge um die Verschlechterung ihrer eigenen finanziellen Situation durch die COVID-19 Krise. Das sind aktuelle Ergebnisse von GfK.
Allow: https://nielseniq.com/global/de/insights/report/2024/potenziale-im-bio-markt-potenziale-im-bio-markt/
Title: Potenziale im Bio-Markt: Die 7 Käufertypen nach NIQ & Alnatura - NIQ
Description: 100 Seiten Report über die 7 Bio-Konsumententypen herunterladen und Wachstumspotentiale ausnutzen! Mehr erfahren.
Allow: https://nielseniq.com/global/de/insights/report/2019/bild-des-monats-verkaufsflachenausstattung-europa-2018/
Title: Bild des Monats: Verkaufsflächenausstattung, Europa 2018
Description: Das GfK Bild des Monats für Mai zeigt die pro-Kopf-Verkaufsflächenausstattung in Europa im Jahr 2018.
Allow: https://nielseniq.com/global/de/news-center/2020/internationale-buchmarkte-2020-mit-starkem-comeback-nach-lockdown-phase-frankreich-holt-kraftig-auf/
Title: Internationale Buchmärkte 2020 mit starkem Comeback nach Lockdown-Phase; Frankreich holt kräftig auf - NIQ
Description: Internationale Buchmärkte 2020 mit starkem Comeback nach Lockdown-Phase; Frankreich holt kräftig auf Baden-Baden, 14. Oktober 2020 – Buchhändler in Europa haben während des Lockdowns zum Teil große Verluste gemacht. Doch diese konnten sie überwiegend wieder ausgleichen – wie beispielsweise in Frankreich.
Allow: https://nielseniq.com/global/de/news-center/2022/herausfordernde-zeiten-fur-den-unterhaltungselektronikmarkt/
Title: Herausfordernde Zeiten für den Unterhaltungselektronikmarkt - NIQ
Description: GfK prognostiziert Umsatzrückgang für das Gesamtjahr 2022 Nürnberg, 30. August 2022 – Nach einem pandemiebedingt starken Jahr 2020, kehrte bereits 2021 Ernüchterung im Markt für Unterhaltungselektronik in Deutschland ein. Diese Entwicklung setzte sich auch im ersten Halbjahr 2022 fort. Hoffnungen legt die Branche auf das vierte Quartal, da Großereignisse wie die Fußball-Weltmeisterschaft erfahrungsgemäß die Absätze für TV-Geräte nach oben treiben. Trotzdem geht GfK von einem Umsatzrückgang im Gesamtjahr 2022 aus.
Allow: https://nielseniq.com/global/de/info/strategic-segmentation/
Title: Strategische Segmentierung - NIQ
Description: Strategische Marktsegmentierung ✓ Definition ✓ Informieren Sie sich, wie NIQ Ihre Marktsegmentierungsstrategie unterstützt.
Allow: https://nielseniq.com/global/de/insights/webinar/2024/regiograph-how-to-webinar-vertriebs-gebietsplanung/
Title: RegioGraph How-to-Webinar: Vertriebsgebietsplanung
Description: Erfahren Sie im dritten RegioGraph How-to-Webinar, wie Sie in RegioGraph Vertriebsgebiete darstellen, anpassen und optimieren können.
Allow: https://nielseniq.com/global/de/about-us/jim-peck/
Title: Jim Peck - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/insights/report/2020/osterreichs-ernahrungsgewohnheiten-und-gesundheitstypen/
Title: Österreichs Ernährungsgewohnheiten und Gesundheitstypen
Description: Die Ernährungsweisen werden gerne inszeniert – sie spiegeln einen Lebensstil und ein Lifestyle wider. Der Spruch „du bist was du isst“ hatte noch nie eine höhere Relevanz. Eine Vielzahl von Trends und gesellschaftlichen Ereignissen verändern die Ernährung. Solche Änderungen haben schlussendlich auch Einfluss auf das Kaufverhalten, bedingt durch geänderte Anforderungen an die Produkte und an das adaptierte Kochverhalten.
Allow: https://nielseniq.com/global/de/insights/report/2023/bild-des-monats-gfk-e-auto-affinitat-deutschland/
Title: Bild des Monats: GfK E-Auto-Affinität, Deutschland - NIQ
Description: Das GfK Bild des Monats für März zeigt die regionale Verteilung der Affinität für E-Autos in Deutschland.
Allow: https://nielseniq.com/global/de/news-center/2020/stabiler-wohnungseinrichtungsmarkt-2019-trotz-grossem-umbruch/
Title: Stabiler Wohnungseinrichtungsmarkt 2019 trotz grossem Umbruch
Description: GfK veröffentlicht neueste Zahlen zum Wohnungseinrichtungsmarkt Schweiz 2019
Allow: https://nielseniq.com/global/de/info/marketing-funnel/
Title: Optimieren Sie Ihren Marketing Funnel für mehr Erfolg
Description: Optimieren Sie Ihren Marketing Funnel: Von Bewusstsein bis Loyalität – mit datenbasierten Insights von NIQ zu mehr Konversionen und Kundentreue!
Allow: https://nielseniq.com/global/de/insights/infographic/2017/jeder-dritte-deutsche-gartnert-mindestens-einmal-wochentlich/
Title: Jeder dritte Deutsche gärtnert mindestens einmal wöchentlich
Description: Laut einer internationalen GfK-Umfrage kümmern sich Australier, Chinesen und Mexikaner besonders häufig um ihre Grünflächen. In Deutschland gibt rund ein Drittel an, täglich oder mindestens einmal wöchentlich im Garten oder auf dem Grundstück zu arbeiten.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-bevolkerungsstrukturdaten-singlehaushalte-deutschland-2023/
Title: Bild des Monats: GfK Bevölkerungsstrukturdaten, Singlehaushalte, Deutschland 2023 - NIQ
Description: Das GfK Bild des Monats für Februar zeigt die regionale Verteilung der Singlehaushalte in Deutschland im Jahr 2023.
Allow: https://nielseniq.com/global/de/news-center/2019/haushaltskleingeratemarkt-wachst-im-ersten-halbjahr-2019-auf-243-milliarden-euro/
Title: Haushaltskleingerätemarkt wächst im ersten Halbjahr 2019 auf 24,3 Milliarden Euro
Description: Ergebnisse von GfK zum globalen Haushaltskleingerätemarkt anlässlich der IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/de/news-center/2019/schweizer-online-konsum-wachst-2018-um-10/
Title: Schweizer Online-Konsum wächst 2018 um 10%
Description: Die neuste Volumenschätzung von VSV, Post und GfK wurde am 28.2.2019 publiziert
Allow: https://nielseniq.com/global/de/news-center/2020/studie-von-araplus-und-gfk-2020/
Title: Studie von ARAplus und GfK 2020 - NIQ
Description: ARAPLUS CIRCULAR ECONOMY BAROMETER 2020
Allow: https://nielseniq.com/global/de/news-center/2020/konsumklima-nach-hartem-lockdown-deutschland-gfk-presse/
Title: Konsumklima nach hartem Lockdown Deutschland - GfK Presse - NIQ
Description: GfK-Konsumklima MAXX auf Grundlage von Verbraucherinterviews - Alle Insights zum Sparverhalten, Konsumverhalten & Konjunkturerwartungen.
Allow: https://nielseniq.com/global/de/news-center/2021/best-brands-2021-siegermarken-uberzeugen-konsumenten-im-new-normal/
Title: Best Brands 2021: Siegermarken überzeugen Konsumenten im „New Normal“ - NIQ
Description: Zum 18. Mal wurden die stärksten Marken des Jahres mit dem Best Brand Award – dem einzigen studienbasierten Markenpreis Deutschlands – ausgezeichnet. In einer neuen, überarbeiteten Award-Struktur überzeugte Bosch Power Tools als „Best Brand Overall“, Alnatura wurde als „Best Brand Health & Wellbeing“, Samsung als „Best Brand Consumer Electronics“ prämiert. Amazon bekam den Preis als „Best Brand Customer Centricity“.
Allow: https://nielseniq.com/global/de/news-center/2021/gfk-markt-monitor-schweiz-1-2-quartal-2021-2/
Title: GfK Markt Monitor Schweiz 1. - 2. Quartal 2021 - NIQ
Description: GfK Switzerland veröffentlicht die neuesten Zahlen des Schweizer Detailhandels zum 1. - 2. Quartal 2021.
Allow: https://nielseniq.com/global/de/news-center/2019/weihnachtsgeschaft-spielwaren-die-ausgaben-fur-spielwaren-an-weihnachten-steigen-deutlich-an/
Title: Weihnachtsgeschäft Spielwaren: die Ausgaben für Spielwaren an Weihnachten steigen deutlich an
Description: Schweizer Haushalte planen im diesjährigen Weihnachtsgeschäft mehr auszugeben.
Allow: https://nielseniq.com/global/de/insights/report/2021/bild-des-monats-gfk-regionale-consumer-styles-self-indulgers-deutschland-2021/
Title: Bild des Monats: GfK Regionale Consumer Styles, Self-Indulgers, Deutschland 2021 - NIQ
Description: Das GfK Bild des Monats für März zeigt die regionale Verteilung der Self-Indulgers in Deutschland im Jahr 2021.
Allow: https://nielseniq.com/global/de/news-center/2024/niq-retail-spend-barometer-privatausgaben-in-deutschland-steigen-auch-im-zweiten-quartal-2024/
Title: NIQ Retail Spend Barometer: Privatausgaben in Deutschland steigen auch im zweiten Quartal 2024 - NIQ
Description: Welche Faktoren eine Rolle spielten und wie sich die Fußball-Europameisterschaft auf die Entwicklung auswirkte, analysieren die Retail-Experten von NIQ/GfK auf Basis des dritten NIQ Retail Spend Barometers.
Allow: https://nielseniq.com/global/de/news-center/2019/gfk-markt-monitor-schweiz-1-3-quartal-2019/
Title: GfK Markt Monitor Schweiz 1.-3. Quartal 2019
Description: Die neuesten Zahlen zum Schweizer Detailhandel
Allow: https://nielseniq.com/global/de/news-center/2021/der-schweizer-sportmarkt-2020-trotzt-corona-auf-vorjahresniveau/
Title: Der Schweizer Sportmarkt 2020 trotzt Corona auf Vorjahresniveau - NIQ
Description: GfK blickt auf die Entwicklungen im Schweizer Sportmarkt 2020 und wagt einen Ausblick für 2021. Der Sportmarkt Schweiz (ohne Bike) trotzt der Pandemie und erreicht den Vorjahresumsatz.
Allow: https://nielseniq.com/global/de/industries/retail/collaborate-with-your-suppliers/
Title: Lieferanten‑Kooperation im Retail: Daten & Insights
Description: Stärken Sie Retail‑Partnerschaften: nutzen Sie gemeinsame Daten, kooperative Sortimentsplanung & Promotions‑Effizienz für nachhaltiges Wachstum.
Allow: https://nielseniq.com/global/de/news-center/2020/europaische-konsumenten-wollen-trotz-lockdown-fit-bleiben/
Title: Europäische Konsumenten wollen trotz Lockdown fit bleiben - NIQ
Description: Die Themen Gesundheit und Wohlbefinden haben während der Covid-19-Krise an Bedeutung gewonnen. GfK-Daten zeigen, dass dieser Trend jedoch bereits vor dem Ausbruch der Pandemie zunehmend stärker in den Fokus der europäischen Konsumenten gerückt ist.
Allow: https://nielseniq.com/global/de/insights/education/2019/gfk-selbstmedikationstage/
Title: GfK Selbstmedikationstage
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/de/info/geomarketing-events/
Title: Geomarketing Events - NIQ
Description: Entdecken Sie Events & Webinare von NielsenIQ zu Geomarketing, Standortplanung und RegioGraph – mit Praxisbeispielen und Expertentipps.
Allow: https://nielseniq.com/global/de/insights/report/2024/bild-des-monats-gfk-einzelhandelskaufkraft-europa-2023/
Title: Bild des Monats: GfK Einzelhandelskaufkraft, Europa 2023 - NIQ
Description: Das GfK Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2023.
Allow: https://nielseniq.com/global/de/info/customer-segmentation-examples/
Title: Beispiele für Kundensegmentierung - NIQ
Description: Beispiele für Kundensegmentierung. Finden Sie verschiedene Beispiele, wie Sie eine erfolgreiche Kundensegmentierung für Ihr Unternehmen durchführen können, hier und jetzt mit NIQ!
Allow: https://nielseniq.com/global/de/insights/report/2022/bild-des-monats-gfk-kaufkraft-fur-spielwaren-hobbys-deutschland-2022/
Title: Bild des Monats: GfK Kaufkraft für Spielwaren & Hobbys, Deutschland 2022 - NIQ
Description: Das GfK Bild des Monats für Dezember zeigt die regionale Verteilung der Kaufkraft für Spielwaren und Hobbys im Online- und stationären Handel in Deutschland im Jahr 2022.
Allow: https://nielseniq.com/global/de/news-center/2022/gfk-switzerland-podcast/
Title: GfK Switzerland Podcast - NIQ
Description: Konsumentenstimmung aktuell in der Schweiz. Themen Klimawandel, Preisssteigerungen, Lieferengpässe, wie reagieren Konsumenten darauf?

## Solutions
Allow: https://nielseniq.com/global/de/solutions/partner-network-find-a-partner/
Title: NielsenIQ Partner Network: Find a partner DRAFT - NIQ
Description: Entdecken Sie zuverlässige Partner im NielsenIQ Netzwerk, um Ihr Geschäft zu optimieren. Treten Sie heute bei und wachsen Sie!
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/
Title: Markenstrategie verbessern und Marketing-ROI optimieren
Description: Erhöhen Sie die Markenwahrnehmung & verbessern Sie den Marketing-ROI mit unseren Media Insights. Jetzt Werbewirkung optimieren & Marke stärken!
Allow: https://nielseniq.com/global/de/solutions/partner-network-become-a-partner/
Title: NielsenIQ Partner Network: Become a partner - NIQ
Description: Nutzen Sie die erstklassigen Daten, Services und den Kundenstamm von NielsenIQ, um Ihren Kunden fundierte Erkenntnisse und umsetzbare Ergebnisse zu liefern.
Allow: https://nielseniq.com/global/de/solutions/innovation/
Title: Produktstrategie: Lösungen für Innovation und Entwicklung
Description: Fördern Sie die Produktinnovation durch Produktentwicklungslösungen, um Ihr Unternehmen zu optimieren. Verbessern Sie Ihre Markenwahrnehmung!
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/
Title: Steigerung der E-Commerce-Aktivierung mit Analysen und Preisplänen
Description: Optimieren Sie den E-Commerce, entwickeln Sie erfolgreiche Sortimente und verwalten Sie die Lieferkette mit unseren Analyselösungen. Verbessern Sie jetzt die E-Commerce-Aktivierung!
Allow: https://nielseniq.com/global/de/solutions/market-measurement/
Title: Steigern Sie Ihren Marktanteil mit umfassender Marktanalyse
Description: Gewinnen Sie Marktanteile und bauen Sie Ihr Geschäft aus - mit umfassenden Einblicken in die Leistungsfähigkeit von Kategorien und globalen Märkten.
Allow: https://nielseniq.com/global/de/solutions/
Title: Erfahren Sie mehr über Ihr Business - NIQ
Description: Unsere Lösungen machen die kleinsten Details sichtbar, inspirieren zu neuen Ideen und helfen dabei, sich die Zukunft vorzustellen und entschlossen zu handeln.
Allow: https://nielseniq.com/global/de/solutions/consumer-behavior-and-insights/
Title: Verbraucherverhalten & Insights: Trends und Analysen
Description: Entdecken Sie Einblicke in das Verbraucherverhalten mit NielsenIQ. Optimieren Sie Ihre Strategien effektiv. Erfahren Sie mehr!
Allow: https://nielseniq.com/global/de/solutions/innovation/packaging-design/
Title: Verpackungsdesign: ROI‑& Innovationsprozess optimieren
Description: NIQ BASES kombiniert EEG, Eye‑Tracking & Prognosen, um Verpackungen zu optimieren – mehr Visibility, Performance und Marktvorteil.
Allow: https://nielseniq.com/global/de/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Erkennen Sie, was Ihren Umsatz steigert, damit Ihnen keine Wachstumschance entgeht.
Allow: https://nielseniq.com/global/de/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Simulieren Sie verschiedene Wachstumsoptionen, um die für Sie besten Chancen zu erkennen.
Allow: https://nielseniq.com/global/de/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Budget und Zeitplan synchronisieren. Ein positives Kundenerlebnis ist der wichtigste Indikator für den Erfolg eines neuen Produkts. BASES Quick Use ermöglicht es Verbrauchern, zu Hause mit neuen Produkten zu interagieren – und Sie erhalten innerhalb von nur 15 Tagen wichtige Insights.
Allow: https://nielseniq.com/global/de/solutions/consumer-behavior-and-insights/customer-journey/
Title: Customer Journey-Lösungen für ein effektives Benutzererlebnis
Description: Customer Journey-Lösungen für ein effektives Benutzererlebnis Verbessern Sie Ihre Customer Journey durch strategische Analyse und Optimierung. Verbessern Sie Berührungspunkte und steigern Sie das Engagement. Beginnen Sie noch heute mit der Optimierung.
Allow: https://nielseniq.com/global/de/solutions/e-commerce-measurement/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
E-commerce Measurement - NIQ
Description: Entscheidungen rund um das Thema Digitalisierung müssen datengestützt gefällt werden. Nutzen Sie bislang unerkannte Online-Chancen, indem Sie Ihre wettbewerbsfähige Performance und Marktchancen erfassen. Nutzen Sie die umfangreichsten Verkaufsdaten zu Marken und Händlern im branchenweit am schnellsten wachsenden Kanal.
Allow: https://nielseniq.com/global/de/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Markteinblicke und Prognosen auf der Grundlage von Trends im Verbraucherverhalten
Description: Bleiben Sie mit den neuesten Verbrauchertrends auf dem Laufenden. Entdecken Sie Einblicke in das Verbraucherverhalten, Marktanalysen und neue Märkte. Handeln Sie jetzt.
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/brand-strategy/
Title: Stärken Sie Ihre Markenstrategie mit den Lösungen von NIQ
Description: Bauen Sie Markenwert und Bekanntheit mit einer soliden Markenstrategie auf. Erfahren Sie, wie Sie eine erfolgreiche Markenstrategie entwickeln, um Ihr Unternehmen voranzubringen.
Allow: https://nielseniq.com/global/de/solutions/artificial-intelligence/
Title: Künstliche Intelligenz Lösungen von NielsenIQ
Description: Entdecken Sie, wie KI von NielsenIQ Ihr Geschäft transformieren kann. Innovative Lösungen für datengetriebene Entscheidungen. Erfahren Sie mehr!
Allow: https://nielseniq.com/global/de/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premise eröffnet Ihnen mit einem zuverlässigen, repräsentativen Datensatz neue Geschäftschancen im Gastgewerbe.
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Data Impact by NielsenIQ - NIQ
Description: Eine intuitive Plattform, die Marken mit umsetzbaren E-Commerce-Analysen versorgt. Die differenzierte Erfassung von Online-Quelldaten bietet zuverlässige Anhaltspunkte zur Steigerung von Umsatz, Sichtbarkeit und Verfügbarkeit.
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/marketing-effectiveness/
Title: Marketing‑Effizienz: Performance von Kampagnen steigern
Description: Bewerten Sie Echtzeitkampagnen, maximieren Sie kreative Wirkung und steigern Sie Media-ROI mit datengetriebener Marketing‑Effizienz.
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Marktsegmentierung: Zielmärkte und Zielgruppen | Lösungen
Description: Verbessern Sie Ihre Marketingstrategie durch effektive Marktsegmentierung. Zielgruppen ansprechen und Märkte dominieren. Erreichen Sie Ihr ideales Publikum noch heute!
Allow: https://nielseniq.com/global/de/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: Kompromisslose Geschwindigkeit. Testen Sie Innovationen schnell und ohne Kompromisse in Sachen Zuverlässigkeit oder Qualität.
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Sortiments- und Regaloptimierung für Best-in-Class Category Management
Description: Optimieren Sie Ihre Regalpräsentation mit unseren Sortiments- und Regaldienstleistungen. Verbessern Sie Ihr Category Management und steigern Sie Ihren Umsatz noch heute!
Allow: https://nielseniq.com/global/de/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: Ihre Recherchen sind zu ungenau. Erhalten Sie überall und zu jeder Zeit ein vollständiges Bild über Kundenentscheidungen und die Beweggründe durch eine moment genaue Erfassung von mobilen Daten.
Allow: https://nielseniq.com/global/de/solutions/shelf-architect/
Title: NielsenIQ Shelf Architect - NIQ
Description: Vereinheitlichen und optimieren Sie Ihre Sortiments- und Verkaufsflächen-Strategie mit einer integrierten End-to-End-Datenlösung.
Allow: https://nielseniq.com/global/de/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: Mit unseren jederzeit verfügbaren, flexiblen Reports zu internationalen Märkten erhalten Sie einen umfassenden Überblick über globale Marktdynamiken. Positionieren Sie Ihr Unternehmen strategisch statt reaktiv für den Eintritt in neue Länder.
Allow: https://nielseniq.com/global/de/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: Bewerten Sie über Nacht ein breites Spektrum an innovativen Ideen für neue Produkte.
Allow: https://nielseniq.com/global/de/solutions/innovation/product-innovation/
Title: Förderung der Produktinnovation mit Entwicklungsstrategien und Differenzierungslösungen
Description: Fördern Sie die Produktinnovation mit unserem strategischen Entwicklungsprozess. Verbessern Sie die Differenzierung und Tests für erfolgreiche neue Produkte. Beginnen Sie noch heute mit der Innovation!
Allow: https://nielseniq.com/global/de/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Bewerten Sie Ihre Verpackung entlang der gesamten Shopper Journey.
Allow: https://nielseniq.com/global/de/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
Innovation Performance Measurement - NIQ
Description: Messen, überwachen und verwalten Sie die Markteinführungen neuer Produkte in Echtzeit.
Allow: https://nielseniq.com/global/de/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Optimieren Sie Ihr Verpackungsdesign und lassen Sie sich neue Chancen nicht entgehen.
Allow: https://nielseniq.com/global/de/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Im Laufe der Zeit entwickeln sich die Kategorien und Käufer weiter. Erkennen Sie die Stärken und Schwächen Ihrer Verpackung im Vergleich zu Ihren Mitbewerbern.
Allow: https://nielseniq.com/global/de/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Setzen Sie auf eine stärkere Produkt- und Serviceleistung für noch bessere Ergebnisse.
Allow: https://nielseniq.com/global/de/solutions/market-measurement/growth-strategy/
Title: Wachstumsstrategie – Marktchancen mit NIQ Growth Strategy
Description: Wachstumsstrategie von NIQ: erkennen Sie Markt‑ & Kanalchancen, perfektionieren Sie Distribution & expandieren Sie erfolgreich. Informieren Sie sich jetzt!
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/supply-and-distribution/
Title: Lieferkette & Distribution – NIQ Analytics & Activation
Description: Verändern Sie Ihr Geschäft mit Strategien für das Lieferketten- & Vertriebsmanagement. Jetzt Ihre Supply-Chain-Strategie optimieren!
Allow: https://nielseniq.com/global/de/solutions/refine-your-assortment/
Title: Refine your assortment - NIQ
Description: Identifizieren und implementieren Sie einen Produkt-Mix, der alle Facetten Ihres vielseitigen Markts abdeckt.
Allow: https://nielseniq.com/global/de/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Eine Suite benutzerfreundlicher digitaler Tools, die es CPG-Teams einfach macht, auf Daten zuzugreifen, sie zu verstehen und darauf zu reagieren.
Allow: https://nielseniq.com/global/de/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Shopper Insights Strategie - Analyse des Kundenverhaltens
Description: Gewinnen Sie mit unseren Tools zur Analyse des Kundenverhaltens wertvolle Erkenntnisse über Ihre Kunden. Verbessern Sie Ihre Strategie und steigern Sie Ihren Umsatz. Entdecken Sie noch heute mehr!
Allow: https://nielseniq.com/global/de/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Optimieren Sie den Datenaustausch Ihrer Systeme für eine erfolgreiche Zusammenarbeit.
Allow: https://nielseniq.com/global/de/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Consumer Landscaping & Segmentierungsstrategien für den Zielmarkt
Description: Erschließen Sie das Potenzial Ihres Unternehmens mit präzisem Consumer Landscaping und Segmentierung. Erreichen Sie Ihr Zielpublikum effektiv.
Allow: https://nielseniq.com/global/de/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Geben Sie Ihren Einzelhändler- oder Herstellerpartnern Zugriff auf Scan-, Panel- und Loyalitätsdaten – über ein Tool, das ständig mit den neuesten Definitionen der Einzelhändlertypen und -prozessen aktualisiert wird. Das spart Zeit und schafft die Grundlage für gemeinsames, zielgerichtetes Wachstum.
Allow: https://nielseniq.com/global/de/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Nutzen Sie granulare, flexible Modelle für eine maximale Verfügbarkeit Ihrer Produkte.
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/audiences-and-personalization/
Title: Zielgruppen & Personalisierung – NIQ datengetriebene Strategie
Description: Nutzen Sie NIQ Audiences & Personalisierung: Zielgruppen segmentieren, Angebote automatisieren und digitales Kundenerlebnis gezielt stärken.
Allow: https://nielseniq.com/global/de/solutions/brand-and-media/product-content/
Title: Lernen Sie Produkt-Content-Strategie, Management und Lösungen kennen
Description: Erstellen und liefern Sie Produktinhalte, die die Auffindbarkeit und Suchoptimierung verbessern. Optimieren Sie Produktinhalte kanalübergreifend, um den Umsatz zu steigern.
Allow: https://nielseniq.com/global/de/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/de/solutions/market-measurement/omnichannel-commerce/
Title: Wachstum mit Market Performance- & Omnichannel-Messlösungen
Description: Kanalübergreifend verkaufen: tracken Sie Online‑ & Laden‑Performance, Marktanteile, Wettbewerber & Vertrieb – mit präzisen Omnichannel‑Daten.
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/e-commerce-activation/
Title: Optimieren Sie Ihre E-Commerce-Strategie und -Aktivierung
Description: Starten Sie Ihre E-Commerce-Website mit unseren bewährten Optimierungsstrategien. Maximieren Sie Wachstum und Umsatz. Aktivieren Sie Ihren E-Commerce-Erfolg noch heute!
Allow: https://nielseniq.com/global/de/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Entwickeln Sie stetig Ihr Angebot an Produkten weiter und bringen Sie diese auf den Markt, um Ihr Unternehmen auszubauen.
Allow: https://nielseniq.com/global/de/solutions/quest-for-next/
Title: Discover Growth with NielsenIQ's Quest for Next
Description: Explore NielsenIQ's Quest for Next to uncover growth opportunities through AI-driven insights and comprehensive market analytics.
Allow: https://nielseniq.com/global/de/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Steigern Sie Ihre Gewinne mit Lösungen und Dienstleistungen für Preis- und Werbestrategien
Description: Implementieren Sie effektive Preisgestaltungs- und Werbestrategien mit unseren Expertenservices. Maximieren Sie Ihren Gewinn mit dynamischer Preisgestaltung und Promotion-Optimierung. Steigern Sie jetzt Ihren Umsatz!
Allow: https://nielseniq.com/global/de/solutions/retail-measurement-services/
Title: Retail Measurement Services - NIQ
Description: Planungssicherheit mit hochwertigen Daten. Mit umfassenden Point-of-Sale-Daten erhalten Sie die wichtigsten Details und Fakten zur Performance Ihrer Produkte. Tracken Sie den Absatz in den wichtigsten Kanälen und Märkten sowie bei den wichtigsten Einzelhändlern, damit Sie Ihre Strategien auf zuverlässiger Basis anpassen und verbessern können.
Allow: https://nielseniq.com/global/de/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Assortment and Space Optimization - NIQ
Description: Planen und realisieren Sie Ihre Regalstrategie mit einer integrierten, cloudbasierten Lösung. Auf Basis aktuellster Verkaufsdaten können Sie im Sinne der Umsatzoptimierung ein lokalisiertes, raumbezogenes Sortiment erstellen.
Allow: https://nielseniq.com/global/de/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Erkennen Sie, wo Umsätze optimiert werden können Mit Insights zu Standorten und Filialen können Sie einfach datengestützte Vertriebsentscheidungen treffen. Überwachen Sie Ihre Einzelhandelspräsenz und finden Sie heraus, wie Sie die Reichweite Ihrer Marke in wichtigen Einzelhandels- und On-Premise-Kanälen erweitern können.
Allow: https://nielseniq.com/global/de/solutions/know-your-consumers/
Title: Know your consumers - NIQ
Description: Treffen Sie am Shopper orientierte Entscheidungen, basierend auf einem Gesamtbild über Verbraucherverhalten und Trends.
Allow: https://nielseniq.com/global/de/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: NielsenIQ Partner Network Verlässliche Partner verlassen sich auf Daten von NielsenIQ. Mit dem Connect Partner Network holen Sie mehr aus Ihren Daten heraus und können effektiver agieren. Sie erhalten mehr Insights und haben einfacher Zugriff auf Informationen, um auf dieser Basis praktische Lösungen für Ihr Unternehmen zu entwickeln.
Allow: https://nielseniq.com/global/de/solutions/market-measurement/market-trends-measurement/
Title: Beherrschen Sie Markttrends und bleiben Sie informiert über aufstrebende und wachsende globale Märkte
Description: Verschaffen Sie sich einen Überblick über aktuelle Markttrends. Entdecken Sie globale Markttrends und Marktanteilstrends. Informieren Sie sich jetzt für fundierte Entscheidungen!
Allow: https://nielseniq.com/global/de/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Die Kunden teilen mit, was sie wollen - hören Sie zu? Die Betrachtung von Produkteigenschaften hilft dabei, Wachstumstreiber in Ihren Kategorien und Geschäften zu erkennen. Nutzen Sie die das Potenzial von Labels, um Marketingstrategien zu entwickeln und anspruchsvolle Verbraucher anzusprechen.
Allow: https://nielseniq.com/global/de/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: Unlock strategic analytics insights with NIQ. Enhance your business decisions with data-driven strategies and comprehensive market analysis.

# Language: en

## Contact
Allow: https://nielseniq.com/global/en/about-us/contact-us/
Title: Contact NielsenIQ - NIQ
Description: NielsenIQ wants to hear from you! Ask us about our products, send us your feedback, or learn about career opportunities here.
Allow: https://nielseniq.com/global/en/about-us/contact-us-need-to-know/
Title: Contact Us Need to Know - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-us-omnisales-2/
Title: Contact Us - Omnisales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-us-niq-insider/
Title: Contact Us - NIQ Insider - NIQ
Description: NielsenIQ wants to hear from you! Ask us about our products, send us your feedback, or learn about career opportunities here.
Allow: https://nielseniq.com/global/en/about-us/contact-us-ecommerce-accelerator/
Title: Contact Us Ecommerce Accelerator - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-an-niq-beverage-alcohol-expert/
Title: Contact an NIQ Beverage Alcohol expert - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-us-niq-quick-turn-solutions/
Title: Contact us NIQ Quick Turn Solutions - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-us-omnishopper/
Title: Contact Us Omnishopper - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/contact-us-omnisales/
Title: Contact Us Omnisales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

## Miscellaneous
Allow: https://nielseniq.com/global/en/
Title: NIQ - The Full View™ of Consumer Intelligence
Description: Identify your next big move with the world's most comprehensive market research and consumer insights.
Allow: https://nielseniq.com/global/en/about-us/
Title: About us - The Full View - NIQ
Description: NielsenIQ has been the industry leader in CPG market research and consumer intelligence for nearly a century. Known for their global, omnichannel coverage and corporate culture, NielsenIQ...
Allow: https://nielseniq.com/global/en/landing-page/state-of-tech-and-durables/
Title: State of Tech and Durables - NIQ
Description: Discover key trends in tech and durables for strategic insights. Explore our in-depth analysis now to stay ahead!
Allow: https://nielseniq.com/global/en/careers/
Title: Careers - NIQ
Description: Explore career opportunities at NielsenIQ and join a team that values innovation and expertise. Apply now to shape the future!
Allow: https://nielseniq.com/global/en/legal/privacy-policy/
Title: Privacy Policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/industries/retail/
Title: Retail Strategy: Uncover Factors Driving Repeat Purchases
Description: Uncover the factors driving repeat purchases & identify products that keep customers coming back. Refine retail strategies & foster relationships.
Allow: https://nielseniq.com/global/en/legal/niq-in-your-country/
Title: NIQ in your country - NIQ
Description: Discover how NielsenIQ's global presence enhances market research. Explore legal details specific to your country. Learn more now!
Allow: https://nielseniq.com/global/en/about-us/login/
Title: Login - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/legal/cookies-and-other-tracking-technologies/
Title: Understanding Cookies & Tracking: A NielsenIQ Guide
Description: Discover how NielsenIQ uses cookies to enhance your browsing experience. Learn more about our tracking technologies today!
Allow: https://nielseniq.com/global/en/landing-page/explore-our-success-stories/
Title: Explore our Success Stories - NIQ
Description: Discover how NielsenIQ drives business success through data insights. Explore our success stories and see the impact. Join us now!
Allow: https://nielseniq.com/global/en/about-us/diversity-and-inclusion/
Title: Diversity, Equity and Inclusion - NIQ
Description: NielsenIQ's century-old legacy holds diversity and inclustion at its core. As part of our commitment to advancing a more diverse and equitable CPG industry, NielsenIQ offers an undergraduate...
Allow: https://nielseniq.com/global/en/careers/our-company-principles/
Title: Company Principles: Shaping Our Culture for Success - NIQ
Description: Discover how our company Principles drive our success and empower our team to collaborate, problem-solve, and make optimal decisions.
Allow: https://nielseniq.com/global/en/careers/life-at-niq-blog/
Title: Life At NIQ: Our Stories - NIQ
Description: Get an inside look at life at NIQ with our team's stories. Learn about our commitment to inclusive relationships and personal growth.
Allow: https://nielseniq.com/global/en/industries/tech-and-durables/
Title: Leverage Data for Innovation in Consumer Durables
Description: Leverage vast data for innovation & design in consumer durables.. Our data solutions & insights empower businesses to master market measurement, understand consumer behavior, & drive innovation.
Allow: https://nielseniq.com/global/en/about-us/corporate-citizenship/
Title: Corporate citizenship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/newsletters-at-nielseniq/
Title: Newsletters at NielsenIQ - NIQ
Description: Get up-to-date market insights delivered directly to your inbox every week.
Allow: https://nielseniq.com/global/en/insights/education/2022/non-alcoholic-beverage-trends-in-the-us/
Title: Non-alcoholic beverage trends in the US - NIQ
Description: The increasing growth of non-alcoholic beverage trends across the U.S. is being reflected in sales figures. Take a closer look at non-alcoholic beverage trends in our infographic.
Allow: https://nielseniq.com/global/en/events/
Title: Events at NielsenIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/global-consumers-seek-companies-that-care-about-environmental-issues/
Title: Global consumers seek companies that care about environmental issues - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/our-teams/
Title: Our Teams - NIQ
Description: Discover how NielsenIQ's expert teams drive market success. Learn about our innovative approaches. Join us today!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/a-natural-rise-in-sustainability-around-the-world/
Title: A ‘natural’ rise in sustainability around the world - NIQ
Description: Customers are searching for sustainability, with different markets demanding different approaches - NielsenIQ.
Allow: https://nielseniq.com/global/en/careers/careers-in-india/
Title: Careers in India - NIQ
Description: Join NIQ India and be part of a vibrant culture. Explore our current openings and experience a positive and supportive work environment.
Allow: https://nielseniq.com/global/en/industries/consumer-packaged-goods/
Title: Insights & Trends in Consumer Packaged Goods Industry
Description: Discover insights and trends in the CPG industry with NielsenIQ. Stay ahead with data-driven strategies and market analysis.
Allow: https://nielseniq.com/global/en/industries/consumer-packaged-goods/packaging/
Title: Optimize Retail Success with Packaging Insights
Description: Discover cutting-edge packaging design trends and insights to enhance your retail sales and innovation strategy. NielsenIQ's data helps you gain the Full ViewTM of sales measurement and consumer behavior to maximize innovation and growth.
Allow: https://nielseniq.com/global/en/landing-page/spend-z/
Title: Spend Z - A Report on Gen Z Spending Power - NIQ
Description: Gen Z changes everything—NIQ's latest report reveals gen z spending habits and offers tips to earn the generation's attention and loyalty.
Allow: https://nielseniq.com/global/en/careers/early-career-program/
Title: Early Career Program - NIQ
Description: Join NIQ's early career program and get the tools and support you need to develop a successful career.
Allow: https://nielseniq.com/global/en/careers/nielseniq-university/
Title: NielsenIQ University - NIQ
Description: NielsenIQ University is here to kickstart your career. Join the next generation of diverse data analytics and business intelligence leaders.
Allow: https://nielseniq.com/global/en/about-us/global-office-locations/
Title: Global office locations - NIQ
Description: NielsenIQ has offices in over 90 countries. See where we're located and get in touch.
Allow: https://nielseniq.com/global/en/legal/terms-of-use/
Title: Comprehensive Terms of Use for NielsenIQ Services
Description: Explore NielsenIQ's Terms of Use to understand your rights and responsibilities. Ensure compliance and informed usage. Read now for clarity!
Allow: https://nielseniq.com/global/en/insights/analysis/2015/the-sustainability-imperative-2/
Title: The sustainability imperative - NIQ
Description: Discover key insights on sustainability trends shaping consumer behavior. Learn how to adapt your strategy. Read more now!
Allow: https://nielseniq.com/global/en/careers/early-careers/
Title: Early Careers - NIQ
Description: Start your career at a company as ambitious as you are. At NIQ, our early careers associates work side-by-side with senior leaders on impactful projects with real responsibility. Whatever career stage you're at, there's a place for you.
Allow: https://nielseniq.com/global/en/industries/
Title: Industry Analysis, Market Intelligence & Insights | Various Industries
Description: Explore data insights across industries like CPG, Beauty, Retail, Tech, and more. Access data-driven trends & analysis. Choose your industry insights today!
Allow: https://nielseniq.com/global/en/industries/small-and-medium-business/
Title: Market Research for Small Businesses and Medium-sized Businesses
Description: Access data insights to drive growth for your challenger brand with NielsenIQ. Make informed decisions with our comprehensive data solutions.
Allow: https://nielseniq.com/global/en/industries/consumer-packaged-goods/beauty/
Title: Comprehensive Insights for the Beauty and Personal Care Industry
Description: Discover insights and analytics for the beauty and personal care industry. Drive growth with data-backed strategies from NIQ's market research and consumer data.
Allow: https://nielseniq.com/global/en/industries/financial-services/
Title: Market Research for the Financial Services Industry
Description: Explore data solutions for the financial services industry. Gain deep insights into trends with advanced tools designed for the financial industry.
Allow: https://nielseniq.com/global/en/industries/public-sector/
Title: Shape Policy Outcomes Public Sector Data Analytics & Research
Description: Understand the critical role of data in policy research. Drive informed decisions with actionable insights. Enhance policy impact now.
Allow: https://nielseniq.com/global/en/insights/education/2024/will-ai-generated-advertising-disrupt-the-creative-industry/
Title: Will AI-generated advertising disrupt the creative industry? - NIQ
Description: Will consumers buy into AI-generated advertising?
Allow: https://nielseniq.com/global/en/about-us/leadership/
Title: Meet Our Leaders: Guiding NielsenIQ Towards Innovation
Description: NielsenIQ leaders are unrelenting in their pursuit of innovation, granularity, and global coverage to deliver solutions that every business needs to grow. Executive Chairman and CEO, Jim Peck...
Allow: https://nielseniq.com/global/en/insights/analysis/2019/bursting-with-new-products-theres-never-been-a-better-time-for-breakthrough-innovation/
Title: Bursting with new products, there’s never been a better time for breakthrough innovation - NIQ
Description: Explore the latest trends in product innovation with NielsenIQ. Discover key strategies for breakthrough success. Read more now!
Allow: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/
Title: Consumer Confidence Barometer - NIQ
Description: GfK Consumer Confidence Barometer provides monthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.
Allow: https://nielseniq.com/global/en/industries/digital-commerce/
Title: Optimize Your Digital Commerce Strategy with NIQ digital solutions
Description: Discover key insights into digital commerce trends with NielsenIQ. Enhance your strategy with our data-driven solutions. Explore now!
Allow: https://nielseniq.com/global/en/industries/consumer-packaged-goods/pet/
Title: Unlock Pet Industry Growth with Comprehensive Market Analysis
Description: Discover insights into the pet industry and drive growth with NIQ's market analysis. Understand trends and maximize opportunities. Request a consultation today.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/ad-explorer-niq-bases/
Title: BASES Ad Explorer Demo Request - BASES
Description: Objectively Assess your advertising with an implicit and AI-powered solution.
Allow: https://nielseniq.com/global/en/insights/report/2024/mid-year-consumer-outlook-guide-to-2025/
Title: Consumer Outlook: Guide to 2025 - NIQ
Description: Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-sober-curious-movement-is-impacting-what-americans-are-drinking/
Title: Sober curious movement is changing what Americans are drinking
Description: Trends in alcohol beverages, like Dry January, show us that manufacturers need to meet the evolving needs of today’s sober-curious consumers.
Allow: https://nielseniq.com/global/en/insights/report/2025/global-state-of-health-wellness-2025/
Title: Global State of Health & Wellness 2025 - NIQ
Description: Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.
Allow: https://nielseniq.com/global/en/insights/report/2023/consumers-care-about-sustainability-and-back-it-up-with-their-wallets/
Title: Consumers care about sustainability & back it up with their wallets
Description: A joint study from McKinsey & Company and NIQ examines sales growth for products that claim to be environmentally and socially responsible.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/augmented-retail-the-new-consumer-reality-2/
Title: Augmented retail: The new consumer reality - NIQ
Description: Explore how augmented reality transforms shopping experiences. Discover the future of retail at NielsenIQ. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2023/sustainable-beauty-2023/
Title: Growing Sustainable Beauty Trends for Emerging Brands in 2023 - NIQ
Description: Sustainability in beauty industry has been growing for years, but some sustainable beauty trends are more impactful than others. Here are a few that matter.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/rebalancing-the-covid-19-effect-on-alcohol-sales/
Title: Rebalancing the ‘COVID-19 effect’ on alcohol sales - NIQ
Description: Despite booming in-store and online sales, the alcohol industry has a long road ahead to get to where conditions were before COVID-19.
Allow: https://nielseniq.com/global/en/insights/education/2023/growing-importance-placed-on-sustainability-when-choosing-brands-in-asia-pacific/
Title: Growing importance placed on sustainability when choosing brands in Asia Pacific - NIQ
Description: The report presents consumer sentiment around sustainability across regions such Asia Pacific and the likely future of sustainability in context to brands, retailers, consumers, and governments.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/trend-watch-2023-sustainability/
Title: Trend watch 2023: Sustainability - NIQ
Description: After a year of extreme weather events that have challenged crop yields, supply chains and the cost of goods around the world, 2023 has been pegged as a pivotal year for sustainable action.
Allow: https://nielseniq.com/global/en/industries/consumer-packaged-goods/beverage-alcohol/
Title: Alcoholic Beverage Industry: Research, Analysis & Trends
Description: Drive growth and win market share with NIQ's comprehensive alcoholic beverages data, research, and analytics.
Allow: https://nielseniq.com/global/en/landing-page/the-ecosystem-powering-omnicommerce/
Title: Omnicommerce Ecosystem Insights by NielsenIQ
Description: NIQ's ecosystem of data, technology, experts, and flexible access turns trillions of shopper transactions into your next growth opportunity.
Allow: https://nielseniq.com/global/en/insights/report/2025/finding-harmony-on-the-shelf/
Title: 2025 Report: Achieving Shelf Harmony in Retail
Description: Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/unpacking-eco-excellence-how-sustainable-packaging-influences-consumers/
Title: How sustainable packaging influences consumers
Description: Explore sustainability trends and how consumers make conscious and unconscious choices about products and their packaging.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/state-of-the-retail-nation-south-africa/
Title: State of the Retail Nation: South Africa - NIQ
Description: Retail in South Africa has seen growth through higher prices, with consumer staples taking the lead while snacks reduce and beverages hold steady.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/was-2018-the-year-of-the-influential-sustainable-consumer/
Title: Was 2018 the year of the influential sustainable consumer? - NIQ
Description: Many U.S. consumers have touted their desire for more sustainable products for years, and the sales data shows that they’re using their spending power to effect the change they want to see in the world.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/consumer-behavior-in-the-covid-recovery/
Title: Consumer Behavior Post-Covid: Polarizing 'Moving-On' Views
Description: How do the different mindsets about the COVID-19 recovery impact consumer behavior? Brands and retailers are finding polarized responses.
Allow: https://nielseniq.com/global/en/insights/report/2024/on-premise-draft-investing-in-brand-equity-report/
Title: On Premise Draft: Investing in Brand Equity Report - NIQ
Description: Exclusive analysis of draft beer sales, style and segment trends and what consumers want in the US On Premise
Allow: https://nielseniq.com/global/en/insights/report/2024/consumer-outlook-2024-6-consumer-sentiment-driven-strategies-to-drive-growth-and-capture-spending/
Title: Consumer Outlook 2024 - NIQ
Description: NIQ has summarized the top consumer trends and strategic insights to help your organization succeed: this is Consumer Outlook 2024.
Allow: https://nielseniq.com/global/en/insights/report/2025/consumer-tech-industry-trends-2025/
Title: Consumer Tech Industry Trends 2025 - NIQ
Description: Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-2022-state-of-consumers/
Title: The 2022 state of consumers - NIQ
Description: Consumers have new priorities amid COVID-19 disruptions and are seeking shopping experiences that cater to their new needs.​
Allow: https://nielseniq.com/global/en/insights/report/2021/an-inside-look-into-the-2021-global-consumer-health-and-wellness-revolution/
Title: Inside look into global consumer health & wellness revolution
Description: The NielsenIQ global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.
Allow: https://nielseniq.com/global/en/insights/report/2016/mans-best-friend-global-pet-ownership-and-feeding-trends/
Title: Man’s best friend: global pet ownership and feeding trends
Description: Pets are part of the family in the majority of households worldwide. Find out which country has the highest incidence of pet ownership and how different nationalities feed their beloved companions.
Allow: https://nielseniq.com/global/en/info/target-audience/
Title: Target audience - NIQ
Description: Get a full definition of target audience, including types, examples and a guide on how to find your target audience with a target audience analysis.
Allow: https://nielseniq.com/global/en/landing-page/niq-bases-home/
Title: NIQ BASES home - NIQ
Description: Elevate success with NIQ BASES' actionable insights and industry-leading models for launching products, renovating brands, and refining consumer touchpoints.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/shaping-success-a-deep-dive-into-womens-impact-on-the-cpg-landscape/
Title: Shaping Success: Women’s Impact on the CPG Landscape
Description: Explore how women influence the CPG landscape in our in-depth analysis. Gain insights and drive change. Read now!
Allow: https://nielseniq.com/global/en/insights/commentary/2025/the-global-beauty-edit-seeking-balance-for-growth-in-2025/
Title: The Global Beauty Edit: Seeking Balance for Growth in 2025 - NIQ
Description: Discover key beauty industry trends for 2025. Explore innovation, wellness, sustainability, and retail evolution to thrive in the $1T beauty market.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-changing-climate-of-sustainability-has-reached-a-critical-moment/
Title: Changing climate sustainability has reached critical moment
Description: Amid the immediate impacts of the changing climate, governance and cost have emerged as the main drivers of change in sustainability.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/how-gen-z-consumer-behavior-is-reshaping-retail/
Title: How Gen Z Consumer Behavior is Reshaping Retail - NIQ
Description: Discover how Gen Z's unique spending power and digital-first mindset are revolutionizing retail and how you can adapt to their needs.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/empty-shelves-in-america-u-s-retailers-lost-over-82-billion-in-2021/
Title: Empty shelves in America: U.S. retailers lost over $82 billion in 2021 - NIQ
Description: For retailers, empty shelves mean lost investment, lost sales opportunities, and a potential loss in consumer faith and loyalty erosion.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/examining-shopper-trends-in-plant-based-proteins-accelerating-growth-across-mainstream-channels/
Title: Growing demand for plant-based proteins - NIQ
Description: The plant-based protein phenomenon is growing rapidly, powered by a convergence of trends in consumer behavior, product innovation, and investment.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/gen-z-alcohol-trends/
Title: Gen Z alcohol trends - NIQ
Description: Discover the latest alcohol trends among Gen Z (21+) in the BevAl space. Stay ahead of the game by understanding the unique needs of this emerging generation.
Allow: https://nielseniq.com/global/en/news-center/2017/smartphone-average-selling-price-sees-record-year-on-year-growth-in-3q/
Title: Smartphone average selling price sees record year-on-year growth in 3Q
Description: Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe
Allow: https://nielseniq.com/global/en/landing-page/tl-the-changing-story-of-sustainability/
Title: The changing story of sustainability - NIQ
Description: The next five years are critical for businesses to meet the changing story of sustainability and adapt to consumer demands.
Allow: https://nielseniq.com/global/en/news-center/2024/purchasing-power-of-europeans-increases-to-18768-euros-in-2024/
Title: Purchasing power of Europeans increases to 18,768 euros in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/bestsellers-trends-in-the-uk-ireland-in-2024/
Title: Bestsellers & trends in the UK & Ireland in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tl-consumer-outlook-2023-the-unsettled-state-of-global-consumers/
Title: Consumer Outlook 2023: The unsettled state of global consumers - NIQ
Description: NIQ's Consumer Outlook survey for 2023 shows that consumers are increasingly cautious about their purchasing decisions.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/2030-glow-up-the-future-of-clean-beauty/
Title: 2030 Glow-up: The future of clean beauty - NIQ
Description: The future of clean beauty looks bright, and it's evolving to include a higher consumer focus on sustainable beauty trends and environmental impacts.
Allow: https://nielseniq.com/global/en/news-center/2019/europeans-spend-e14739-per-person-in-2019/
Title: Europeans spend €14,739 per person in 2019
Description: These are some of the results of the newly released study “GfK Purchasing Power Europe 2019”.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-launches-on-shelf-availability-osa-barometer-for-u-s-retailers/
Title: NielsenIQ Launches On-Shelf Availability Barometer in U.S.
Description: NielsenIQ’s new OSA barometer helps U.S. retailers predict out-of-stocks, prevent lost sales, & optimize shelf availability with real-time insights.
Allow: https://nielseniq.com/global/en/insights/education/2024/5-beverage-innovation-trends-to-watch-in-2024/
Title: 5 Beverage Innovation Trends to Watch in 2024 - NIQ
Description: Discover the top 5 beverage innovation trends shaking up the industry. Learn how beverage brands are innovating to meet their growth goals.
Allow: https://nielseniq.com/global/en/legal/gdpr-operating-entities/
Title: NIQ Operating Entities - NIQ
Description: Discover how NielsenIQ ensures GDPR compliance across its global entities. Learn more about our privacy practices today!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/many-americans-are-looking-for-a-bar-experience-without-the-buzz/
Title: Many Americans are looking for a bar experience without the buzz - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/beyond-dry-january-alcohol-moderation-trends/
Title: Beyond Dry January: Alcohol moderation trends - NIQ
Description: NIQ’s experts explore the trend of moderation in the beverage alcohol space, what and who is driving it, and where it’s headed.
Allow: https://nielseniq.com/global/en/insights/report/2023/how-to-turn-green-consumer-intentions-into-sustainable-actions/
Title: How to turn green consumer intentions into sustainable actions - NIQ
Description: In NIQ’s latest report, learn what motivates green consumers to take action, which messages resonate, and how to win their spend.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/2025-will-see-tech-durables-back-to-growth-niq-full-year-estimate/
Title: 2025 will see Tech & Durables back to growth: year sales estimates
Description: NIQ and Cconsumer Technology AAssociation partnered to create a 2025 Tech & Durables market estimate, with insights by region and sector.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/consumers-focus-on-sustainable-pet-ownership/
Title: Consumers focus on sustainable pet ownership - NIQ
Description: As pet adoptions surged during the early portion of the pandemic, consumers increasingly focus on sustainable pet ownership.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/trends-in-sustainable-beauty-2023/
Title: Trends in Sustainable Beauty 2023 - NIQ
Description: This NIQ analysis explores the latest trends and consumer perceptions around sustainable and clean Beauty, sustainable packaging, and more.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/multicultural-consumers-are-set-to-drive-beauty-growth-amid-continued-category-shifts-in-2021/
Title: Multicultural consumers are set drive beauty growth in 2021
Description: Multicultural beauty consumers have typically out-spent other ethnic groups, but will that continue fueling cosmetics growth in the future?
Allow: https://nielseniq.com/global/en/insights/commentary/2023/smart-home-market-dynamics-2023-winning-the-next-wave-of-consumers/
Title: Smart home market dynamics 2023: winning the next wave of consumers
Description: Discover the latest trends in the smart home market for 2023. Explore demand, and how brands can drive smart home adoption and convenience. Stay ahead!
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-falls-nine-points-in-october/
Title: UK Consumer Confidence falls nine points in October - NIQ
Description: Major Purchase Index plunges by 14 points in run-up to festive season. All five measures were down in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/black-consumers-empowered-by-selfless-spending/
Title: Black consumers empowered by “selfless” spending - NIQ
Description: Black consumers’ historically strong influence across retail is growing in power and numbers, with a projected buying power of $1.8T by 2024 and a 22% rise in population between 2020-2060.
Allow: https://nielseniq.com/global/en/insights/report/2022/transparency-in-an-evolving-omnichannel-world/
Title: Transparency in an evolving omnichannel world - NIQ
Description: This NielsenIQ Label Insight and FMI - The Food Industry Association report examines shopper behaviors and attitudes towards transparency in business across the omnichannel landscape.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/state-of-better-for/
Title: The State of Wellness and Better For™ Products - NIQ
Description: Discover how the wellness movement is reshaping consumer preferences with the rise of "Better For" products.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/brandbank-branded-vs-private-label-who-is-going-to-come-out-on-top/
Title: Branded vs. Private Label – who is going to come out on top? - NIQ
Description: Private label no longer simply provides shoppers with competitive price points, it is now starting to win-out on quality, cost, and shopper experience.
Allow: https://nielseniq.com/global/en/info/what-is-a-dynamic-market-model/
Title: What is a dynamic market model? - NIQ
Description: Market dynamics model ✓ Definition ✓ Why companies really benefit from it ✓ Learn how to implement market dynamics models into your company with NIQ!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/gen-z-and-millennial-consumers-what-defines-them-and-what-divides-them/
Title: Gen Z & Millennial consumers: what defines & divides them
Description: Gen Z & Millennials now dominate the global population. Discover how brands can align with their values to tap into their growing influence & spending power.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/covid-19-fuels-a-50-increase-in-omnichannel-shopping-across-the-u-s/
Title: COVID-19 Drives 50% Rise in Omnichannel Retail in the U.S.
Description: Omnichannel retail increased 50% during the pandemic. NielsenIQ data can show you what's next for omnishopper consumption.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/brandbank-the-power-of-seasonal-events/
Title: Harnessing the Power of Seasonal Events - NIQ
Description: What can brands learn from the success of seasonal events, and how can they leverage the full view of seasonal events to boost sales growth?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-inflation-is-impacting-private-label-sales-trends-globally/
Title: How inflation is impacting private label sales trends globally - NIQ
Description: NielsenIQ FMCG retail sales data for Q2 2022 shows a rising trend in private label sales across several regions around the world.
Allow: https://nielseniq.com/global/en/insights/report/2013/how-loyal-are-your-customers/
Title: How loyal are your customers? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/black-consumer-spending-in-the-us-beauty-category/
Title: Black consumer spending in the US Beauty category - NIQ
Description: In honor of Black History Month, NIQ takes a closer look at black consumer spending in the Health and Beauty vertical.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-numbers-behind-the-feminine-product-shortage/
Title: The numbers behind the feminine product shortage - NIQ
Description: NielsenIQ data shines a light on the shortages of feminine products across the country, including tampons and menstrual pads.
Allow: https://nielseniq.com/global/en/insights/report/2024/innovate-to-elevate-driving-tech-durables-spending-in-2025/
Title: The State of Tech & Durables report: Driving T&D spending in 2025
Description: This report in NIQ's State of Tech & Durables series dives into the innovation that is driving spend today, and the recommendations for 2025
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-brand-balancing-act-of-small-and-medium-sized-businesses/
Title: The brand balancing act of small and medium-sized businesses - NIQ
Description: NielsenIQ's 2022 Brand Balancing Act provides a simple and essential framework to guide the strategy of small and medium-sized businesses
Allow: https://nielseniq.com/global/en/insights/analysis/2022/7-factors-that-influence-the-demand-of-consumer-goods/
Title: 7 factors that influence the demand of consumer goods - NIQ
Description: Demand for CPG good is affected by factors including product price, consumer income and expectations. Read on to learn more!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/a-new-economic-divide-will-fragment-the-retail-landscape-of-2022/
Title: A new economic divide will fragment the retail landscape of 2022 - NIQ
Description: Five new shopper groups have emerged from the COVID-19 pandemic, separated by an economic divide, that will shape consumer demand In 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/wellness-trends-influencing-consumers-in-2024/
Title: Wellness trends influencing consumers in 2024 - NIQ
Description: Brands must connect with the health-conscious shopper of today, but what are the specific trends influencing this side of consumers in 2024?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/celebrity-founded-beauty-brands-surpass-1-billion-in-sales/
Title: Celebrity-founded Beauty brands surpass $1 billion in sales - NIQ
Description: In this article we’ll explore the landscape for celebrity Beauty products, how they’re performing, and which brands have staying power.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/what-is-the-difference-between-fmcg-and-cpg/
Title: What is the difference between “FMCG” and “CPG?" - NIQ
Description: Have you ever asked, "What is FMCG? Or what is CPG? And is there a difference between FMCG and CPG meaning? Let's take a look.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/3-ces-take-outs-shaping-technology-in-2023/
Title: 3 CES take-outs shaping technology in 2023
Description: Discover the latest consumer technology trends, and trends on the metaverse and VR in 2023 at GfK. Stay ahead of the game with our expert insights.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-up-one-point-in-december/
Title: UK Consumer Confidence up one point in December - NIQ
Description: UK Consumer Confidence Index increased by one point to -17 in December. Two measures were up and three were unchanged in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/2024-beverage-alcohol-year-in-review/
Title: 2024 Beverage Alcohol Year in Review - NIQ
Description: Discover key trends and insights from the 2024 Beverage Alcohol Year in Review. Stay ahead—read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-health-conscious-consumers-want-to-live-in-a-healthy-world/
Title: How health-conscious consumers want to live in a healthy world - NIQ
Description: Health conscious consumers want to live in a healthy world, where their consumption supports the environmental, ethical, and social causes they care about
Allow: https://nielseniq.com/global/en/news-center/2016/celebrating-americas-unsung-household-heroes-nielsen-announces-2016-us-breakthrough-innovation-award-winners-with-release-of-fifth-edition-report/
Title: Nielsen 2016 U.S. Breakthrough Innovation Award Winners | NIQ
Description: Discover the 18 standout consumer products honored by Nielsen in 2016 for their innovation, distinctiveness, and market endurance.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/hard-seltzer-defies-categorization-and-limits-as-the-most-resilient-alcohol-segment-in-u-s/
Title: Hard seltzer remains the most resilient alcohol segment in U.S.
Description: Demand for the malt beverage has exploded, offering manufacturers and retailers a plethora of opportunities to capitalize on sales.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-cpg-sustainability-report/
Title: The CPG sustainability report - NIQ
Description: Download our sustainability report today to learn how accelerating forces of change will shape the green revolution of CPG.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-research-uncovers-hidden-consumer-attitudes-toward-ai-generated-ads/
Title: Study Reveals Hidden Consumer Views on AI-Generated Ads
Description: Discover NielsenIQ's insights on consumer attitudes towards AI ads. Learn key trends and strategies. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2024/rise-of-functional-beverages/
Title: Hydrate and Heal: The Rise of Functional Beverages - NIQ
Description: Discover the world of functional beverages with NIQ. Learn about the latest trends, benefits, and ingredients in these innovative drinks.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/its-time-for-the-next-stage-of-e-commerce-growth-in-europe/
Title: Europe's next step in e-commerce growth - NIQ
Description: E-commerce growth in European markets has been accelerated by Covid. With millions of new online shoppers, you need to understand in depth how they shop and how this channel performs.
Allow: https://nielseniq.com/global/en/news-center/2018/global-smartphone-average-sales-price-sees-record-year-on-year-growth-in-4q17/
Title: Global smartphone average sales price sees record YoY in 4Q17
Description: Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
Allow: https://nielseniq.com/global/en/insights/report/2024/cmo-outlook-for-2025/
Title: CMO Marketing Strategies & Future Trends for 2025 Success
Description: Discover CMO marketing strategies & the latest trends for 2025. Learn how top leaders are navigating new challenges in digital marketing. Download now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/sustainability-continues-to-drive-sales-across-the-cpg-landscape/
Title: Sustainability continues to drive sales across the CPG landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-americans-will-celebrate-thanksgiving-in-2022/
Title: How Americans will celebrate Thanksgiving in 2022 - NIQ
Description: New NielsenIQ survey data shows that celebrations this year will be small, local, more expensive, and casual.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/private-labels-grow-faster-in-latin-america-vs-global/
Title: Private Labels Grow Faster in Latin America vs. Global - NIQ
Description: Private labels in Latin America are growing by 14.2% in value, surpassing global growth. How is their development in the main countries?
Allow: https://nielseniq.com/global/en/insights/education/2021/the-clean-beauty-trend-is-more-than-skin-deep/
Title: The clean beauty trend is more than skin deep - NIQ
Description: Consumers want clean beauty products that reflect their values which lie at the intersection of “better for me” and “better for we.”
Allow: https://nielseniq.com/global/en/insights/commentary/2014/finding-simplicity-in-a-multi-device-world/
Title: Finding simplicity in a multi-device world
Description: Finding simplicity in a multi-device world
Allow: https://nielseniq.com/global/en/insights/analysis/2019/all-mixed-up-a-look-at-cocktail-preferences-across-the-on-premise-landscape/
Title: Look at cocktail preferences across on-premise landscape
Description: Margaritas top U.S. cocktail charts as Americans shift drink choices by time of day, region, & price—Millennials drive growth in non-alcoholic options.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/non-alcohol-a-mindful-moderator-in-the-us/
Title: Non-Alcohol: A Mindful Moderator in the US - NIQ
Description: Learn more about how non-alcohol products have become an appealing choice for those seeking to incorporate them into their alcohol consumption habits.
Allow: https://nielseniq.com/global/en/insights/education/2023/five-ws-and-one-h-to-mastering-your-category/
Title: Five Ws and one H to mastering your category - NIQ
Description: When you start asking the questions: How is my product performing within the market? What is my real market share? How can my brand grow? That’s when you’re ready to understand your category better.
Allow: https://nielseniq.com/global/en/insights/education/2025/meat-department-trends-2025/
Title: Meat Department Trends: What's New for 2025 - NIQ
Description: Discover the top 5 meat department trends for 2025 and learn how to leverage them for your brand strategy.
Allow: https://nielseniq.com/global/en/insights/education/2022/slotting-fees-and-slotting-allowances/
Title: Slotting Fees and Slotting Allowances - NIQ
Description: Every CPG manufacturer has to deal with slotting fees when introducing a product. But, what exactly are slotting fees and allowances?
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-demand-for-food-transparency-remains-strong-as-omnichannel-rises/
Title: Consumer demand food transparency, while ommnichannel rises
Description: Food transparency is key, with demand from consumers for more in-depth product information at the forefront of online shopping experiences.
Allow: https://nielseniq.com/global/en/news-center/2019/global-smartphone-sales-reached-522-billion-in-2018/
Title: Global smartphone sales reached $522 billion in 2018
Description: Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/bars-in-2035-insights-from-the-leaders/
Title: Bars in 2035: Insights from the leaders - NIQ
Description: Bars have a bright future if they can embrace big trends in ‘glocalisation’, moderation and social media an exclusive new report from CGA by NIQ and SIP by Pernod Ricard reveals.
Allow: https://nielseniq.com/global/en/news-center/2016/one-quarter-of-us-households-live-without-cable-satellite-tv-reception-new-gfk-study/
Title: Satellite TV Reception Study: 1/4 of US Households Live Without Cable
Description: New GfK data reveals a rise in U.S. households using broadcast-only or internet-only TV, with 25% now skipping cable and satellite altogether.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-are-consumers-prioritizing-their-pets-during-a-time-of-tighter-budgets/
Title: How Pet Owners Spend Smartly During Budget Crunch
Description: Despite tighter budgets, pet lovers prioritize spending on furry friends. Explore key trends in pet care, private label growth, & rising online sales.
Allow: https://nielseniq.com/global/en/news-center/2024/germany-consumer-climate-climbs-to-its-highest-level-since-april-2022/
Title: Germany's Consumer Climate Hits 2-Year High | NIQ
Description: Germany's consumer climate rises to -18.3 in November 2024, the highest since April 2022, driven by improved income expectations & reduced saving tendencies.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/whos-winning-the-claim-game-in-the-pet-food-arena/
Title: Who’s winning the claim game in the pet food arena? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/
Title: 'Cost Living' Catalyst: Top 5 Consumer Trends to Monitor into 2024
Description: Cost of living pressures have shaped consumer spending. Keep an eye on these behaviors going into 2024 to stay ahead of trends.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-rise-of-private-labels-a-global-perspective-on-growth-and-consumer-trends/
Title: Private Labels Surge: Global Growth & Consumer Trends
Description: Explore the global surge in private labels with our in-depth analysis on consumer trends and market growth. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2023/pet-food-trends-2023/
Title: Pawsitively Delicious: The State of Pet Food - NIQ
Description: Pet food has been seeing major growth even during inflationary times. Here are the key trends we're seeing in the space.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-consumer-confidence-up-two-points-in-june-to-18/
Title: UK Consumer confidence up two points in June to -18 - NIQ
Description: Brighter sentiment on the British economy for the coming year
Allow: https://nielseniq.com/global/en/insights/analysis/2023/black-friday-by-the-numbers/
Title: Black Friday by the Numbers - NIQ
Description: NIQ’s Black Friday by the numbers offers rapid consumer insights on one of the biggest shopping holidays of the year.
Allow: https://nielseniq.com/global/en/insights/education/2024/private-label-innovations/
Title: Private Label Brand Growth: Key Innovations - NIQ
Description: Discover how Private Label brands are revolutionizing retail with high-quality, innovative products that meet modern consumer demands.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/anvr-elevating-business-decision-making/
Title: ANVR: Monitoring a market in motion - NIQ
Description: Find out how Dutch travel industry association ANVR relies on market intelligence from GfK-An NIQ Company. Read the success story now!
Allow: https://nielseniq.com/global/en/legal/nielseniq-applicant-privacy-statement/
Title: NielsenIQ Applicant Privacy Statement - NIQ
Description: Learn about your privacy rights as a NielsenIQ applicant. Explore our commitment to data protection. Read now for details!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/global-online-shopping-events-present-huge-opportunities-for-brands/
Title: Global Online Shopping Events Offer Big Wins for Brands
Description: NielsenIQ data shows what impact major global online shopping events have on brands and how they can benefit from these events.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-surge-of-non-alcoholic-beverages-in-canada/
Title: The Surge of Non-Alcoholic Beverages in Canada - NIQ
Description: The non-alcoholic beverage sector in Canada is experiencing rapid growth, driven by changing consumer preferences and a growing shelf full of options
Allow: https://nielseniq.com/global/en/insights/analysis/2022/attracting-black-beauty-consumers-in-2022/
Title: Attracting Black beauty consumers in 2022 - NIQ
Description: NielsenIQ research illuminates opportunities to tap into the $7.4 billion spent by Black beauty consumers.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-reports-7-3-year-over-year-value-growth-in-global-beauty-sector/
Title: Global Beauty Market Grows 7.3% YoY, Led by E-Commerce
Description: NIQ reports 7.3% YoY growth in global beauty sales, driven by e-commerce, social commerce, and rising demand in Latin America & Africa-Middle East.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/st-patricks-day-is-the-highest-grossing-day-of-the-year-for-bars-restaurants/
Title: St. Patrick’s Day is the highest grossing day of the year for U.S. bars and restaurants - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/enhanced-product-content-engages-e-commerce-customers-2/
Title: Enhanced product content engages e-commerce customers - NIQ
Description: When it comes to capturing the attention of online shoppers, enhanced product content is one of the most important tools at a digital retailer’s disposal. The latest report from NielsenIQ companies Brandbank and Label Insight explores how to enhance product content, why it’s so important for retailers, and how well top retailers are leveraging it today.
Allow: https://nielseniq.com/global/en/insights/education/2024/alternative-milk-trends/
Title: Beyond Plant-Based: Trends Reshaping Alternative Milk - NIQ
Description: Today's alternative milk market is in flux, with former growth drivers falling behind. What does this mean for you?
Allow: https://nielseniq.com/global/en/news-center/2023/2023-niq-bases-breakthrough-innovation-awards-in-south-africa/
Title: 2023 NIQ BASES Breakthrough Innovation Awards in South Africa - NIQ
Description: Today, NIQ released its highly-anticipated 2023 BASES Breakthrough Innovation Awards for South Africa.
Allow: https://nielseniq.com/global/en/news-center/2022/the-average-purchasing-power-of-europeans-in-2022-is-e16344/
Title: The average purchasing power of Europeans in 2022 is €16,344 - NIQ
Description: The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries: Liechtenstein, Switzerland and Luxembourg have a significantly higher spending potential than the rest of Europe, while the purchasing power is the lowest in Kosovo, Moldova, and Ukraine. Thus, Liechtensteiners have more than 43 times the amount available for spending and saving than Ukrainians. These are some of the results of the newly released study “GfK Purchasing Power Europe 2022.”
Allow: https://nielseniq.com/global/en/insights/analysis/2025/private-label-branded-shelfscape/
Title: Private Label and Branded Products: A Changing Shelfscape - NIQ
Description: Private label and national brands are reshaping U.S. retail shelves, not through competition—but collaboration. Explore how with NIQ.
Allow: https://nielseniq.com/global/en/insights/education/2023/what-the-102-ready-to-drink-alcohol-beverage-segment-growth-is-all-about/
Title: Tapping into the 102% Ready-to-Drink Alcohol Beverage Segment Growth - NIQ
Description: NIQ data shows that the growth of ready-to-drink (RTD) alcoholic beverages is changing consumer consumption. This growth presents opportunities for the industry to capitalize on and expand this market.
Allow: https://nielseniq.com/global/en/events/2024/niq-at-food-integrity-global-2024/
Title: NIQ at Food Integrity Global 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/gfk-has-entered-into-an-agreement-to-sell-its-european-consumer-panel-gfk-cp-business-to-yougov-plc-yougov/
Title: GfK has entered into agreement sell its European Consumer Panel
Description: GfK divests its European Consumer Panel to YouGov as part of NIQ-GfK merger approvals. Consumer panels remain key for the combined entity’s strategy.
Allow: https://nielseniq.com/global/en/insights/report/2023/master-the-2023-tech-and-durables-market-in-meta/
Title: gfkconsult regional report | META Market outlook 2023
Description: Refine strategic growth forecasts and plans for 2023 and beyond, spot opportunities and mitigate risks with gfkconsult's META Regional Report.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/trends-in-spending-keep-the-customer-satisfied/
Title: Trends in spending: Keep the customer satisfied - NIQ
Description: How to differentiate and inspire in a polarised market
Allow: https://nielseniq.com/global/en/insights/commentary/2023/q1-2023-consumer-recession-sensitivity-score/
Title: Q1 2023 Consumer Recession Sensitivity Score | NIQ
Description: In Q1 of 2023, Canadian and U.S. shoppers showed a higher consumer recession sensitivity score. Understand where CPG growth can be found.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tl-the-omni-future-of-retail-2023-outlook-on-e-commerce-and-in-store-shopping/
Title: The Omni Future of Retail: 2023 Outlook
Description: NIQ’s 2023 Consumer Outlook study shows that the future of retail will merge online and in-store shopping in exciting new ways.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-state-of-snacking-in-the-u-s/
Title: The state of snacking in the U.S. - NIQ
Description: NielsenIQ’s latest research highlights the state of snacking in the U.S. and emerging trends CPG companies should know about.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/a-look-back-at-2023-alcohol-trends/
Title: A look back at 2023 alcohol trends - NIQ
Description: Explore key 2023 alcohol trends with NielsenIQ's in-depth analysis. Discover market shifts and growth opportunities. Read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/black-friday-and-cyber-monday-2022-by-the-numbers/
Title: Black Friday and Cyber Monday 2022 by the numbers - NIQ
Description: According to NIQ survey data, despite inflationary pressures, people still participated in Black Friday and Cyber Monday in a big way.
Allow: https://nielseniq.com/global/en/landing-page/niq-founders-pitch-slam-spain/
Title: NIQ Founders Pitch Slam - Spain - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-the-consumer-climate-continues-its-recovery-in-parts/
Title: Germany: The Consumer Climate Continues its Recovery in Parts - NIQ
Description: Consumer sentiment in Germany begins the new year with a bumpy start. Both economic and income expectations as well as the willingness to buy suffered losses in January. The willingness to save, on the other hand, recorded slight increases.
Allow: https://nielseniq.com/global/en/insights/education/2021/from-conscious-to-non-conscious-understanding-the-role-of-packaging-design/
Title: From conscious to non-conscious: Understanding the role of packaging design - NIQ
Description: Package design can make or break product success.  By using neuro and behavioural science you can get the full picture when testing product packaging.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-purchasing-power-europe-2016/
Title: GfK Purchasing Power Europe 2016
Description: Europeans have around 0.3 percent more nominal purchasing power per person in 2016 compared to last year. The available net income of the population varies substantially among the 42 countries considered by the GfK study. The highest average purchasing power can be found in Liechtenstein, Switzerland and Luxembourg, while the lowest is in Belarus, Moldova and the Ukraine. Ukrainians have only one eightieth the average purchasing power of Liechtenstein inhabitants. These are some of the findings of the study "GfK Purchasing Power Europe 2016".
Allow: https://nielseniq.com/global/en/news-center/2024/one-quarter-of-all-mobile-phones-sold-in-the-uk-in-2023-were-bought-secondhand-or-refurbished/
Title: 25% of UK Mobile Phones Sold in 2023 Were Refurbished
Description: Refurbished phones appeal to buyers wanting to upgrade models for less and second-hand models to those on a budget
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-evolving-direct-to-consumer-dtc-journey-2024/
Title: The evolving direct-to-consumer (DTC) journey 2024
Description: The evolving direct-to-consumer (DTC) journey: collaboration key to growth in 2024.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/online-cpg-sales-in-the-u-s-are-booming-but-theres-still-room-for-growth/
Title: U.S. Online CPG Sales Surge, Growth Opportunities Remain
Description: In 2020, U.S. online CPG sales grew by $63B, driven by food & beverage. Yet, with only 6% of households shopping exclusively online, expansion potential remains.
Allow: https://nielseniq.com/global/en/insights/report/2024/european-retail-study/
Title: European retail in 2023 and 2024 - NIQ
Description: Read our free study to learn more about key retail indicators across Europe, how European retail performed in 2023 and what the trends for 2024 are.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/conquering-the-retail-shelf-new-omnichannel-strategies-that-win/
Title: Conquering the retail shelf: New omnichannel strategies that win - NIQ
Description: Achieving on-shelf success demands dynamic retail strategies that understand the unique needs of consumers online and in-store.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-purchasing-power-europe-2021/
Title: Map of the Month: GfK Purchasing Power, Europe 2021 - NIQ
Description: GfK's Map of the Month for November shows the regional distribution of purchasing power in Europe in 2021.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/navigating-the-shifts-in-consumer-behavior-in-indonesia/
Title: Navigating the shifts in consumer behavior in Indonesia - NIQ
Description: NIQ examines the latest FMCG consumer and retail trends in Indonesia. The market’s strong sales growth and GDP growth signal ample opportunity for firms that stay at the forefront of shopper priorities.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/cpg-and-cbd-the-state-of-the-cannabidiol-market-in-2023/
Title: CPG and CBD: The state of the cannabidiol market in 2023 - NIQ
Description: The cannabidiol (CBD) market is one of the most rapidly evolving and exciting sectors in the US CPG industry. Learn about the state of today’s CBD market including how inflation is impacting performance and get answers to 3 common CBD questions from CPG manufacturers and retailers.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-slips-one-point-to-21-in-october/
Title: UK Consumer Confidence slips one point to -21 in October - NIQ
Description: Key future indicators on personal finances and purchase intentions edge up as general economic situation falls
Allow: https://nielseniq.com/global/en/insights/commentary/2023/7-ways-gen-z-is-reshaping-the-future-of-shopping-in-2023/
Title: 7 ways Gen Z is reshaping the future of shopping in 2023 - NIQ
Description: Here are 7 ways Gen Z is driving new attitudes towards shopping and popularizing new channels of retail in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2022/state-of-consumer-goods-and-durables-report-for-q3-2022/
Title: State of Consumer Goods and Durables Report for Q3 2022 - NIQ
Description: Fine-tune your strategies and tactics with data-backed expert insights from our Q3 2022 State of Consumer Goods and Durables Report. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2021/sustainability-connects-retailers-brands-with-conscientious-consumers/
Title: Sustainability Links Brands to Conscious Consumers
Description: Explore how sustainability connects retailers and brands with conscientious consumers. Drive engagement through eco-friendly practices.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/plant-based-trends-2024/
Title: Key Plant-Based Market Trends 2024 - NIQ
Description: Discover the latest trends and challenges in the plant-based market. Learn how brands can leverage consumer demand to drive success.
Allow: https://nielseniq.com/global/en/news-center/2017/pc-gaming-still-on-the-rise/
Title: PC Gaming still on the rise
Description: GfK findings for the global PC gaming hardware market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2021/household-appliances-in-high-demand-during-times-of-crisis/
Title: Household appliances: In high demand during times of crisis - NIQ
Description: Household appliances: In high demand during times of crisis GfK expects new record for global sales volume in 2021 Nuremberg, 14. September 2021 — The global market for small and large household appliances recorded an excellent first half of 2021, with sales of small appliances up 21 percent and large appliances up 31 percent compared to the same period last year, which was impacted by lockdowns. GfK expects total sales for 2021 to reach $362 billion, which represents an overall increase of 8 percent, marking a new record in global sales volume. The focus on people's homes is further fueled the buying mood. When it comes to storage, food preparation, cooking, and even cleaning chores, consumers value performance/capacity, high quality, and top class.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/plant-based-food-options-are-sprouting-growth-for-retailers/
Title: Plant-based food options are sprouting growth for retailers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/nacs-show-2024/
Title: NACS Show 2024 - NIQ
Description: Discover key insights at the NACS Show 2024 with NielsenIQ. Explore the latest trends in convenience retailing. Join us there!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/why-consumers-will-pay-more-for-smart-multifunctional-products-that-simplify-their-lives/
Title: Why consumers will pay more for smart multifunctional products
Description: Discover how the simplification trend and smart multifunctional tech products are driving consumer demand despite economic pressure in 2022.
Allow: https://nielseniq.com/global/en/info/consumer-behavior-change/
Title: Consumer Behavior Change
Description: Explore how consumer behavior changes impact industries and how NIQ & GfK's insights can guide your strategy.
Allow: https://nielseniq.com/global/en/insights/report/2023/gen-z-no-filter-2/
Title: Gen Z No Filter!  - NIQ
Description: “The change-everything generation”, “The Realists”, “The Zoomers”, “The Culture Creators”, these are only some of the alternative names for Generation Z, born between 1996 - 2010 according to most sources.
Allow: https://nielseniq.com/global/en/insights/report/2014/doing-well-by-doing-good/
Title: Doing well by doing good - NIQ
Description: Discover key insights on how sustainability drives business success. Learn more in our detailed report. Act now for a sustainable future!
Allow: https://nielseniq.com/global/en/insights/analysis/2018/its-clear-transparency-is-driving-fmcg-growth/
Title: It’s clear: Transparency is driving FMCG growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/purchasing-power-of-europeans-increases-to-e17688-in-2023/
Title: Purchasing power of Europeans increases to €17,688 in 2023 - NIQ
Description: In 2023, the average per capita purchasing power in Europe is €17,688. However, there is a clear divide among the 42 countries in Europe: Liechtenstein, Switzerland, and Luxembourg, for example, have quite a higher net income than the rest of Europe, while the purchasing power is the lowest in Belarus, Kosovo, and Ukraine. The biggest winner of the year is Ireland, which moved up four places in the overall European comparison. These are some of the results of the newly released study “GfK Purchasing Power Europe 2023.”
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-pet-trends/
Title: 2023 Pet Trends for Pet Food and Pet Supply Brands - NIQ
Description: The Pet industry is on the rise in 2023, but there are many factors that may be impacting your growth. Here are a few trends to keep an eye on.
Allow: https://nielseniq.com/global/en/insights/education/2022/socially-conscious-shoppers-expect-new-levels-of-transparency-from-brands/
Title: Socially conscious shoppers expect new levels of transparency from brands - NIQ
Description: Today’s “conscious shopper” is taking the sustainability conversation in retail to new heights, which means it’s time for manufacturers and retailers to update their definitions of product transparency.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/election-economics-how-the-2024-presidential-race-could-shape-consumer-spending/
Title: 2024 Election's Impact on U.S. Consumer Spending
Description: Explore how the 2024 U.S. presidential election influences consumer sentiment and spending patterns across key sectors, including CPG & tech.
Allow: https://nielseniq.com/global/en/insights/report/2024/better-for-go-beyond-the-natural-channel-unlock-the-full-view-of-your-category/
Title: Better For™: Go beyond the Natural Channel, unlock the Full View of your Category - NIQ
Description: Related insights and trends driving the beverage market
Allow: https://nielseniq.com/global/en/events/2024/groceryshop-2024/
Title: Groceryshop 2024 - NIQ
Description: Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and industry expertise. NIQ delivers the Full View™ for retail and consumer packaged goods.
Allow: https://nielseniq.com/global/en/landing-page/founders-series/
Title: SMB Founders Series - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/who-is-the-hispanic-american-consumer/
Title: Who is the Hispanic American consumer? - NIQ
Description: In celebration of Hispanic Heritage Month, NielsenIQ is taking a look at who the Hispanic American consumer is and how their contribution to the U.S. CPG market.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-consumer-confidence-down-five-points-to-22-in-january/
Title: UK Consumer confidence down five points to -22 in January - NIQ
Description: UK Consumer Confidence Index - Steep falls in perceptions of wider UK economy as consumers see dark days ahead
Allow: https://nielseniq.com/global/en/events/2024/beyond-data-revolutionizing-tech-and-durables/
Title: Beyond Data: Revolutionizing tech and durables - NIQ
Description: Join us at the exclusive NIQ-GfK event, 'Beyond Data: Revolutionizing Tech and Durables.' Discover unprecedented market insights, consumer behavior trends, and growth strategies. Gain valuable knowledge from NIQ and GfK's combined expertise and engage in thought-provoking discussions with top industry leaders.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-consumer-confidence-up-one-point-in-march/
Title: UK Consumer confidence up one point in March - NIQ
Description: UK Consumer Confidence Index - Steep falls in perceptions of wider UK economy as consumers see dark days ahead
Allow: https://nielseniq.com/global/en/events/2024/black-friday-2024-results/
Title: Black Friday 2024 Results - NIQ
Description: While inflation is falling and prices are stabilizing in many markets worldwide, consumer behavior is changing.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-nearly-75-of-global-consumers-list-brand-origin-as-key-purchase-driver/
Title: Brand Origin Influences 75% of Global Consumers
Description: Discover how brand origin impacts purchasing decisions worldwide, with 75% of consumers considering it a key factor in their buying choices.
Allow: https://nielseniq.com/global/en/insights/education/2024/state-of-snacking/
Title: State of Snacking: What the Data Shows - NIQ
Description: Dive into the latest snacking trends & data to understand consumer preferences, navigate the competitive landscape, & drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/ownership-of-smart-home-products-doubles-in-the-uk-in-five-years/
Title: Ownership of smart home products doubles in the UK in five years - NIQ
Description: Since 2019, the number of households with three or more smart home products has doubled to 38%. 80% of consumers own at least one smart home product and almost 40% own more than three. This rises to more than 50% of those aged 35 and under.
Allow: https://nielseniq.com/global/en/news-center/2025/growing-demand-for-comprehensive-e-bike-services-and-employer-leasing-options/
Title: E-Bike Demand Rises: Services & Employer Leasing Trends
Description: The essentially strong European bicycle market has experienced significant headwinds in 2023 & 2024. Read more in the E-Bike Monitor.
Allow: https://nielseniq.com/global/en/news-center/2023/premium-segment-takes-center-stage-in-apacs-smartphone-market/
Title: Premium Segment Takes Center Stage in APAC's Smartphone Market - NIQ
Description: The smartphone industry in the Asia Pacific (APAC*) region has always been dynamic and highly competitive.
Allow: https://nielseniq.com/global/en/events/2024/accelerating-sustainable-packaging-through-consumer-insights/
Title: Accelerating Sustainable Packaging through Consumer Insights - NIQ
Description: Join us at Packaging Recycling Summit in Anaheim CA! We’re presenting our latest insights on the “Influence of Sustainable Packaging Claims on Consumer Buying Decisions.”
Allow: https://nielseniq.com/global/en/insights/education/2024/5-beverage-trends-2024/
Title: 5 Key Beverage Trends to Know in 2024 - NIQ
Description: Craft your 2024 beverage strategy based on 5 key trends. Gain NIQ's expert insights & get ahead of the curve.
Allow: https://nielseniq.com/global/en/news-center/2024/germany-consumer-climate-december-outlook-gloomy-again-this-year/
Title: Germany's Consumer Climate Declines in December 2024 | NIQ
Description: Germany's consumer climate index drops to -23.3 in December 2024, reflecting decreased income expectations and increased saving tendencies.
Allow: https://nielseniq.com/global/en/events/2024/niq-at-ecr-tag-2024/
Title: NIQ at ECR TAG 2024​ - NIQ
Description: Meet our industry experts from NIQ and Mars GmbH to get some valuable insights and spirited discussions at ECR Tag 2024!
Allow: https://nielseniq.com/global/en/news-center/2021/smart-home-consumers-show-growing-interest-in-voice-controlled-products/
Title: Voice-Controlled Smart Home Devices See 61% Growth in 2020
Description: Voice-controlled smart home devices surged by 61% in 2020, driven by increased demand for convenience & home automation during the pandemic.
Allow: https://nielseniq.com/global/en/news-center/2022/paying-above-msrp-leaves-car-buyers-with-strong-negative-feelings-toward-auto-brands-dealerships/
Title: Above-MSRP Car Purchases Harm Brand Loyalty
Description: In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand again
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-mid-year-consumer-outlook/
Title: NIQ unveils Mid-Year Consumer Outlook - Guide to 2025 - NIQ
Description: Discover key insights from NielsenIQ's 2024 Mid-Year Consumer Outlook. Learn how market trends affect you. Read now for more!
Allow: https://nielseniq.com/global/en/insights/education/2024/holiday-grocery-trends-2024/
Title: Holiday Grocery Outlook 2024: What Consumers Want - NIQ
Description: Learn about the top holiday grocery trends for 2024 and how to meet shifting consumer needs without eating up your margins.
Allow: https://nielseniq.com/global/en/insights/report/2024/spend-z/
Title: 2024 Spend Z Insights: Trends & Strategies for Brands
Description: Gen Z's spending power is expected to grow to $12T by 2030. Downloaded the report that has everything you need to know to get their attention.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-bases-introduces-bases-creative-product-ai-a-new-way-to-test-screen-and-optimize-product-formulations/
Title: BASES Creative Product AI – Revolutionizing Formulation Testing
Description: Discover how NielsenIQ BASES Creative Product AI revolutionizes product testing. Optimize your formulations now!
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer/
Title: Consumer Spending Insights 2024: NIQ Retail Spend Barometer:
Description: Stay ahead with our retail spend report, analyzing consumer expenditure patterns. Make informed decisions with current shopping and retail expense data.
Allow: https://nielseniq.com/global/en/insights/education/2023/the-value-of-live-sports-in-britains-pubs-and-bars/
Title: The value of live sports in Britain's pubs and bars - NIQ
Description: The value of live sports in Britain’s pubs and bars report, produced by CGA by NIQ and SKY Business, brings together insights into engagement with live sport in Britain’s licensed premises from two perspectives.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/unlocking-consumption-four-consumer-groups-driving-spend/
Title: Unlocking consumption: Four consumer groups driving spend - NIQ
Description: A rapidly growing consumer group of newly constrained shoppers will significantly impact customer segmentation for brands and retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-online-offline-fusion-in-tech-and-durables-retail/
Title: Tech & Durables 2025: Online-Offline Retail Fusion Deepens
Description: Online sales now make up 36% of global T&D revenue. Discover how retailers can thrive in 2025 by mastering omnichannel strategies tailored by region.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata/
Title: NielsenIQ BookData Home - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/from-breakthrough-to-excellence-in-vietnam/
Title: From Breakthrough to Excellence in Vietnam - NIQ
Description: Discover FMCG innovation success at our breakfast event! Learn from winning examples and NIQ's framework for confident innovation and execution.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-2024-state-of-convenience/
Title: The 2024 State of Convenience - NIQ
Description: A panel of experts from NIQ's C360 conference unpacked some of the key drivers of this dynamic retail sector, which marked strong annual sales
Allow: https://nielseniq.com/global/en/insights/report/2023/consumer-pulse-reports/
Title: New Zealand Pulse+ Reports - NIQ
Description: Tried and trusted within the global BevAl industry, CGA by NIQ’s Consumer Pulse+ Reports provide leading data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/covid-19-has-flipped-the-value-proposition-of-omnichannel-shopping-for-constrained-consumers/
Title: COVID-19 has flipped value proposition in omnichannel shopping
Description: Understanding how users shop online is critical for brands. NielsenIQ investigates the changing shopping habits of consumers post COVID-19.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/how-the-coffee-category-became-a-hot-bed-of-innovation-for-the-u-s-grocery-market/
Title: How the coffee category became a hot bed of innovation for the U.S. grocery market - NIQ
Description: Explore how U.S. grocery markets innovate within the coffee category. Discover trends and growth opportunities. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/meeting-the-needs-of-black-beauty-consumers-in-2023/
Title: Meeting the needs of Black beauty consumers in 2023 - NIQ
Description: Black consumers are heavily engaged with the beauty industry and black cosmetics — see how inflation is impacting spending Black consumer spending on beauty and where the industry can connect with these active and engaged consumers in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/ecommerce-trends-in-the-furniture-market-for-q1-2024/
Title: eCommerce Trends in the Furniture Market for Q1 2024 - NIQ
Description: In the furniture market, consumers are adopting a more responsible approach, focusing on personalization, delivery options, and product sustainability.
Allow: https://nielseniq.com/global/en/news-center/2016/uk-consumer-confidence-dives-post-brexit/
Title: UK Consumer confidence dives post-Brexit
Description: In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
Allow: https://nielseniq.com/global/en/insights/analysis/2025/connecting-with-gen-z/
Title: Connecting with Gen Z: Marketing Insights for 2025
Description: Gen Z is poised to lead consumer spending. How can marketers and advertisers use research and AI to reach them?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/small-businesses-need-to-listen-to-the-preferences-of-brand-buyers/
Title: Small Businesses: Aligning with Brand Buyer Preferences
Description: NielsenIQ explores the brand buyers that exist in retail today, who are most likely to shop smaller businesses, and how to reach them.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/the-human-pet-trends-driving-pet-food-purchases/
Title: The human pet trends driving pet food purchases - NIQ
Description: The humanizing of pets is driving a CPG pet trend towards more conscious purchases. See what product attributes pet parents are prioritizing for their furry friends.
Allow: https://nielseniq.com/global/en/news-center/2025/international-book-markets-2024-strong-fiction-and-rising-prices-counter-declining-non-fiction-sales/
Title: Strong Fiction Boosts 2024 Global Book Market
Description: Fiction growth in 16/18 markets; India +30.7%, Spain +12.0%. Non‑fiction declines. Rising prices offset unit drops. Discover key book trends!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/exploring-temus-first-year-in-france-key-ecommerce-trends-and-insights/
Title: Temu’s First Year in France: Key e‑Commerce Trends
Description: In its first year in France, Temu achieved ~12% market penetration, €2,500 annual spend per shopper, and 96% repeat customer rates.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-false-start-to-the-new-year/
Title: Germany: False Start to The New Year - NIQ
Description: Consumer sentiment in Germany begins the new year with a bumpy start. Both economic and income expectations as well as the willingness to buy suffered losses in January. The willingness to save, on the other hand, recorded slight increases.
Allow: https://nielseniq.com/global/en/events/2024/niq-digital-advisory-council-india/
Title: NIQ Digital Advisory Council, India - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Join NIQ for the first-ever Digital Advisory Council in India, designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-inflation-is-impacting-back-to-school-shopping-in-the-u-s/
Title: How inflation is impacting back-to-school shopping in the U.S. - NIQ
Description: Rising prices of school supplies and school lunch are major factors of stress for parents this back-to-school season.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-up-three-points-to-18-in-november/
Title: UK Consumer confidence up three points to -18 in November - NIQ
Description: All measures were up in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/landing-page/niq-founders-pitch-slam/
Title: NIQ Founders Pitch Slam -
Description: The NIQ Founders Pitch Slam will bring together the most innovative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders.
Allow: https://nielseniq.com/global/en/news-center/2017/half-of-americans-entertain-guests-in-their-homes-at-least-once-a-month/
Title: Half of Americans Host Guests at Home Monthly
Description: A 2017 GfK survey across 17 countries shows 25% entertain guests weekly and 34% monthly—highlighting strong U.S. home‑hosting habits.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-and-world-data-lab-unveil-spend-z-report/
Title: NIQ and World Data Lab unveil “Spend Z” Report  - NIQ
Description: NielsenIQ collaborated with World Data Lab to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z.
Allow: https://nielseniq.com/global/en/insights/report/2023/cga-cocktail-sales-tracker-helping-suppliers-to-understand-evolving-cocktail-sales-dynamics/
Title: CGA Cocktail Sales Tracker - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/europeans-have-around-e773-less-in-2020-due-to-covid-19/
Title: Europeans have around €773 less in 2020 due to COVID-19 - NIQ
Description: Europeans have around €773 less in 2020 due to COVID-19 GfK Purchasing Power Europe 2020 study now available Nuremberg, Germany, October 20, 2020 – Europeans have an average per capita purchasing power of €13,894 in 2020. However, disposable net income among the 42 studied countries varies significantly. Liechtenstein, Switzerland and Luxembourg have the highest disposable net income, while Kosovo, Moldova and Ukraine have the lowest. Liechtensteiners have more than 37 times the average purchasing power of Ukrainians. These are some of the results of the newly released study “GfK Purchasing Power Europe 2020”. This year, the study also includes the Corona Impact Index, which illustrates the impact of COVID-19 on European countries.
Allow: https://nielseniq.com/global/en/events/2024/horizon-expansion-charting-new-routes-together/
Title: Horizon Expansion: Charting New Routes Together - NIQ
Description: Join us for Horizon Expansion 2024, gain strategic & actionable insights into overcoming current market challenges. Register now to secure your seat.
Allow: https://nielseniq.com/global/en/news-center/2018/one-third-of-us-consumers-own-two-or-more-smart-home-devices/
Title: One-third of US consumers own two or more smart home devices
Description: New GfK research shows that nearly six-in-ten (58%) of US consumers say Smart Home technology is likely to change their lives in the next few years.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/mothers-day-2025-forecast-key-shopping-trends-retail-opportunities/
Title: Mother’s Day 2025 Forecast
Description: Discover key Mother’s Day 2025 shopping trends to win today’s omnichannel gift givers with promotions, social commerce, and curated retail strategies.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/the-digital-consumer-is-here-to-stay-and-they-expect-seamless-channel-agnostic-experiences/
Title: Digital Consumers Demand Seamless Omnichannel Experiences
Description: Explore how digital consumers expect consistent, channel-agnostic shopping experiences & how brands can adapt to meet these evolving expectations.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/more-than-monetization-retail-media-is-about-deriving-value-from-consumer-insights/
Title: Monetization+: Retail media; deriving value from consumer insights
Description: Discover how NielsenIQ's retail media analysis uncovers actionable consumer insights, helping brands maximize value & connect with shoppers effectively.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-continues-to-recover/
Title: Consumer sentiment continues to recover - NIQ
Description: Consumer confidence in Germany remains on the path to recovery in February, with both economic and income expectations showing a significant increase. The propensity to buy, however, continues its constant ups and downs and is currently only gaining slightly. GfK is forecasting -30.5 points in consumer sentiment for March, up 3.3 points from February of this year (revised from -33.8 points). These are the findings of the GfK Consumer Sentiment Study for February 2023.
Allow: https://nielseniq.com/global/en/insights/report/2018/sustainability-sells-linking-sustainability-claims-to-sales/
Title: Sustainability sells: Linking sustainability claims to sales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/hard-seltzers-are-shaking-up-the-competition-at-u-s-bars-and-restaurants/
Title: Hard Seltzers Disrupt U.S. Bar & Restaurant Scene
Description: Alcohol sales for hard seltzers at bars and restaurants increased by 73% between the spring and fall of 2019.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/battle-of-the-brands-consumer-disloyalty-is-sweeping-the-globe/
Title: Battle of the brands: Consumer disloyalty is sweeping the globe - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/us-consumers-cite-car-reliability-safety-as-more-important-than-fuel-economy/
Title: US Consumers Prioritize Car Safety & Reliability Over MPG
Description: A 2017 study finds US shoppers value safety and reliability most, with fuel economy ranking slightly behind—60% prioritize safety features.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/beyond-the-greenwash-how-brands-can-bridge-the-sustainability-trust-gap/
Title: Greenwashing & brand equity: how to bridge the trust gap
Description: Find out in this blog article how brands can bridge the sustainability trust gap when it comes down to sustainability. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2018/smartphone-unit-sales-rose-6-in-north-america-in-4q17-highest-growth-in-two-years/
Title: North American Smartphone Sales Surge 6% in Q4 2017
Description: The North America smartphone market saw demand jump six percent year-on-year in 4Q17, its strongest growth in over two years.
Allow: https://nielseniq.com/global/en/info/brand-strategy/
Title: Brand strategy - NIQ
Description: What is brand strategy, and how can it benefit your business? Get insights on building a brand strategy framework with components, examples and more.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/europes-big-4-willing-to-pay-more-for-major-purchases-if-sustainably-produced/
Title: Europe's Big 4 Prioritize Sustainable Major Purchases
Description: In France, Germany, Italy, and the UK, over two-thirds of consumers are willing to pay more for sustainably produced major purchases.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/unlock-the-unmatched-spending-potential-of-gen-z-what-brands-need-to-know/
Title: Unlock Gen Z's $12T Spending Power by 2030
Description: Today’s Gen Z shoppers are optimistic consumers who are building their spending power—learn how to connect now for future rewards.
Allow: https://nielseniq.com/global/en/events/2024/bases-philippines-neuro-and-trends-event/
Title: BASES Philippines Neuro & Trends Event - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/smart-tvs-gaining-ground/
Title: Smart TVs gaining ground
Description: GfK findings for the global TV market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/strategic-marketing-communication-in-retail-channels-media-investment/
Title: Retail Marketing: Optimize Channels & Media Investment
Description: Unlock retail success with our marketing communication strategy. Explore effective channels, media, and messaging for your brand’s growth.
Allow: https://nielseniq.com/global/en/news-center/2016/smartphones-growth-unabated-in-3q-though-china-expected-to-weigh-on-2017-demand/
Title: Global Q3 2016 Smartphone Growth; China to Slow in 2017
Description: Global smartphone demand rose 7.5% to 353 M units in Q3 2016. China surged 15%, but is forecasted to slow and drag global growth in 2017.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-shopper-trends-event-2024/
Title: NielsenIQ Shopper Trends Event 2024 - NIQ
Description: It is important what consumers and shoppers think, what they want & how do they make buying decisions
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-improves-two-points-in-april/
Title: UK Consumer Confidence improves two points in April - NIQ
Description: Consumer Confidence Index increased two points to -19 in April. Optimism on personal finances for coming year remains stable
Allow: https://nielseniq.com/global/en/insights/analysis/2024/usa-cpg-shift-ecommerce-omnichannel/
Title: USA CPG Shift Ecommerce Omnichannel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/the-elusive-opportunity-of-sustainability/
Title: The elusive opportunity of sustainability
Description: What is the impact of the green consumer on the technology & durables category? See how gfkconsult can help, learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/live-music-in-hospitality/
Title: Live music in hospitality - NIQ
Description: Live music can help pubs and bars generate extra sales in 2023, according to a new report from research consultancy CGA by NielsenIQ and artist booking platform GigRealm.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-better-for-you-wine-category-continues-to-expand/
Title: The “better for you” wine category continues to expand - NIQ
Description: NIQ's latest data shows the latest in “better for you” wine sales trends. Download the infographic to learn more.
Allow: https://nielseniq.com/global/en/events/2024/shoptalk-unlock-personalization/
Title: Unlock Personalization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-roadshow-chicago/
Title: NIQ BASES Roadshow Chicago - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-digital-advisory-council-istanbul/
Title: NielsenIQ Digital Advisory Council, Istanbul - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/events/2024/innovation-vitality-webinar/
Title: BASES Webinar: Innovation Vitality
Description: Do your innovations have the power to endure? Learn which growth factors matter most among top innovators.
Allow: https://nielseniq.com/global/en/news-center/2021/german-consumer-sentiment-almost-returned-to-pre-crisis-level/
Title: German consumer sentiment almost returned to pre-crisis level - NIQ
Description: German consumer sentiment almost returned to pre-crisis level Consumer confidence rises significantly in September Nuremberg, September 28, 2021– Consumer confidence in Germany increases again in September. Both economic and income expectations are increasing, along with propensity to buy. Consequently, GfK is forecasting a value of 0.3 points in consumer sentiment for October, up 1.4 points from September of this year (revised from -1.1 points). These are the findings of the GfK Consumer Sentiment Study for September 2021.
Allow: https://nielseniq.com/global/en/news-center/2017/bluetooth-and-multiroom-are-still-trending/
Title: Bluetooth and multiroom are still trending
Description: GfK findings for the global audio market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/2023-holiday-spending-outlook-5-trends-shaping-the-season/
Title: 2023 Holiday Spending Outlook: 5 trends shaping the season - NIQ
Description: NIQ’s global Holiday Outlook examines consumer holiday spending behaviors and trends to watch in Q4 2023 and beyond.
Allow: https://nielseniq.com/global/en/insights/infographic/2018/omnichannel-fast-facts-on-the-in-store-and-e-commerce-landscapes/
Title: Omnichannel fast facts on the in-store and e-commerce landscapes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-purchasing-power-germany-2021/
Title: Map of the Month: GfK Purchasing Power, Germany 2021 - NIQ
Description: GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
Allow: https://nielseniq.com/global/en/insights/report/2023/evolution-or-revolution-what-can-retailers-expect-in-the-next-3-years/
Title: Retail's Next 3 Years: Evolution or Revolution? | NIQ
Description: Explore how retailers are investing in formats, technology, operations, and purpose to navigate the next three years of transformation.
Allow: https://nielseniq.com/global/en/insights/report/2023/mixed-drinks-report-2023/
Title: Mixed Drinks H1 Report 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2018/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/
Title: Sustainable shoppers buy the change they wish to see in the world - NIQ
Description: Explore how sustainability drives shopper behavior. Learn key trends and strategies to engage eco-conscious consumers. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2023/5-coffee-trends/
Title: The Future of Coffee: 5 Coffee Trends to Watch - NIQ
Description: Today's consumers are more discerning than ever, and coffee is no exception. Here are the key trends for CPG brands to know.
Allow: https://nielseniq.com/global/en/events/2023/indie-beauty-report-raffle/
Title: Indie beauty report raffle - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/sa-retail-sector-achieves-r516-billion-in-annual-sales/
Title: SA retail sector achieves r516-billion in annual sales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/niq-and-pacvue-announce-expanded-alliance/
Title: NIQ & Pacvue Expand Alliance for Retail Media Insights
Description: New collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment.
Allow: https://nielseniq.com/global/en/insights/report/2023/live-music-index/
Title: Live Music Index - NIQ
Description: Based on a nationwide survey of more than 1,000 artists and over 500 venues, the UK’s first Live Music Index found that if all venues with the potential to show live music did so, it could be worth up to £2.4bn in revenue in the hospitality sector. By creating a stage for musicians to perform, an individual managed pub or bar could see their sales soar by an average of £107k a year.
Allow: https://nielseniq.com/global/en/insights/education/2023/sustainability-attributes-connecting-shoppers-with-their-values-brandbank/
Title: Sustainability attributes: Connecting shoppers with their values - NIQ
Description: What makes a product sustainable? And what steps can brands and retailers take to support and encourage shoppers’ sustainable lifestyle choices?
Allow: https://nielseniq.com/global/en/insights/report/2022/q2-2022-pet-industry-trends-report/
Title: Q2 2022 Pet Industry Trends Report - NIQ
Description: Despite soaring pet care product costs, consumers are still making purchases. Discover the latest pet industry trends with comprehensive insights and intelligence from NielsenIQ that can help brands navigate current pet inflation trends.
Allow: https://nielseniq.com/global/en/events/2024/insights-with-niq-executing-with-excellence-gurugram/
Title: Insights with NIQ: Executing with Excellence - Gurugram - NIQ
Description: The Indian retail landscape has become increasingly complex and fragmented, transforming traditional business methods and presenting both challenges and opportunities. To succeed in this evolving environment, executing with excellence is crucial. This involves identifying the right stores for your products and winning within the stores with the right pricing, portfolio mix, and creative optimization in-store/POSM planning to maximize your brand sales.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-to-measure-trade-promotion-effectiveness/
Title: How to measure trade promotion effectiveness - NIQ
Description: Growing a brand is hard. Here’s how to measure trade promotion effectiveness to be sure that your marketing methods have their intended results.
Allow: https://nielseniq.com/global/en/events/2024/niq-digital-global-advisory-council-new-york/
Title: NIQ Digital Global Advisory Council – New York - NIQ
Description: Supercharge your CPG ecommerce strategy with expert guidance. Join the NIQ Digital Council on November 7th for insights and innovations shaping the future of online retail.
Allow: https://nielseniq.com/global/en/events/2024/optimize-business-growth-with-smart-pricing-and-promotion/
Title: Optimize business growth with smart pricing and promotion - NIQ
Description: Join us on Aug 14 at Pullman Thamrin to explore strategic pricing and promotions in the consumer goods industry. Gain insights on market dynamics, data-driven strategies, and more!
Allow: https://nielseniq.com/global/en/insights/report/2022/2022-state-of-the-beauty-industry/
Title: 2022 state of the beauty industry - NIQ
Description: Get the insights you need to understand the beauty industry and personal care landscape in 2022.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-between-short-term-losses-and-medium-term-recovery-prospects/
Title: Consumer Sentiment: Short‑Term Slump & Medium‑Term Outlook
Description: Consumer sentiment dips sharply but stabilizes as income and economic outlooks recover modestly—caution persists amid inflation pressure.
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-november-2024/
Title: Foodservice Price Index November 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/fresh-food-trends-2025/
Title: The Future of Fresh Food: Top Trends Shaping the Market in 2025 - NIQ
Description: Discover the key trends shaping the fresh food market in 2025, from health and wellness to sustainability and evolving consumer behaviors.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/top-7-food-and-beverage-industry-trends-2022/
Title: Top 7 food and beverage industry trends - NIQ
Description: Here are the top seven trends we’re seeing in the CPG food and beverage industry.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/navigating-beauty-trends-across-generations-a-glimpse-into-our-latest-report/
Title: Beauty Trends 2024: Insights Across Generations
Description: Explore how Gen Z to Boomers engage with beauty products. Discover spending habits, preferences, & trends shaping the beauty industry in 2024.
Allow: https://nielseniq.com/global/en/insights/education/2023/4-wellness-trends-beauty/
Title: 4 Wellness Trends That Are Changing the Beauty Industry - NIQ
Description: The rise in “natural” brands is one of the biggest trends we have seen in the beauty industry. But is that enough anymore?
Allow: https://nielseniq.com/global/en/insights/commentary/2024/generative-ai-the-bridge-to-breakthrough-innovations/
Title: Generative AI: The bridge to breakthrough innovations? - NIQ
Description: NIQ expert Ramon Melgarejo, Managing Director of NIQ BASES and Global Analytics, shares insights into unlocking true CPG innovation through AI.
Allow: https://nielseniq.com/global/en/news-center/2018/global-quarterly-smartphone-demand-down-year-on-year-though-revenue-growth-remained-strong/
Title: Global Smartphone Demand Falls, Revenue Soars | NIQ
Description: In Q1 2018, global smartphone demand declined by 2% to 347 million units, but revenue surged 18% to $129.8B due to a 21% rise in average sales price.
Allow: https://nielseniq.com/global/en/events/2024/insights-with-niq-executing-with-excellence-mumbai/
Title: Insights with NIQ: Executing with Excellence - Mumbai - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/consumers-attitudes-and-time-spent-cooking/
Title: Consumers attitudes and time spent cooking
Description: Which countries are top of the cooking charts? Which nationalities and gender spend the most time cooking? Which are most passionate about food and cooking? And which are most experienced and knowledgeable?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/beverage-alcohol-insights-for-halloween-dia-de-los-muertos/
Title: Beverage Alcohol insights for Halloween & Dia de los Muertos - NIQ
Description: See which alcoholic drinks were most popular among Americans during the Halloween and Día de los Muertos holidays.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-authentic-brand-building-wins-over-consumers-and-grows-your-bottom-line/
Title: Authentic Brand-Building: Boost Consumer Loyalty | NIQ
Description: Discover how aligning brand values with consumer expectations fosters trust, loyalty, & long-term growth through authentic brand-building strategies.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-brandbank-announces-the-unification-and-digitalisation-of-b2b2c-content-with-gdsn-integration/
Title: NIQ Brandbank announces the unification and digitalisation of B2B2C content with GDSN integration - NIQ
Description: NIQ Brandbank is delighted to announce the advancements in their solution that enables brands to unify, digitalise and control both Business to Business (B2B) and Business to Consumer (B2C) content with GDSN integration.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/will-european-consumers-flock-to-fall-online-shopping-events/
Title: Will European consumers flock to fall online shopping events? - NIQ
Description: NielsenIQ takes a look at the current status of online shopping events in Western European countries this fall.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/global-smart-home-market-dynamics-opportunities-challenges-in-2022/
Title: Global smart home market: dynamics, opportunities & challenges in 2022
Description: Explore the latest smart home market trends, why smart products are selling, and where brands can act, to maximize growth. Read our blog.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-consumer-sentiment-improves-but-remains-at-a-low-level/
Title: Germany's Consumer Sentiment Sees Modest Improvement
Description: Germany's consumer sentiment rises to -20.6 in May 2025, driven by increased income expectations & reduced saving, yet remains below pre-crisis levels.
Allow: https://nielseniq.com/global/en/events/2024/bases-neuro-and-trends-event-thailand/
Title: BASES Neuro and trends event Thailand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/decoding-gen-zs-new-india/
Title: Decoding GenZs & New India - NIQ
Description: Discover the cultural shifts shaping GenZ and New India's consumer behavior in NIQ's latest report. From pride in heritage to sustainability, explore their evolving values.
Allow: https://nielseniq.com/global/en/insights/report/2023/global-bartender-report-2023/
Title: Global Bartender Report - NIQ
Description: BarSights powers our Global Bartender Report, presenting an invaluable opportunity for beverage suppliers to connect with and drive advocacy among bartenders worldwide.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-and-gfk-to-combine-creating-a-leading-global-provider-of-information-and-analytics-in-consumer-and-retail-measurement/
Title: NielsenIQ and GfK Merge to Lead Global Consumer Analytics
Description: NielsenIQ and GfK unite to form a global leader in consumer and retail analytics, offering comprehensive insights across 100+ markets.
Allow: https://nielseniq.com/global/en/insights/report/2024/5-ways-transparency-will-evolve/
Title: 5 Ways Transparency Will Evolve - NIQ
Description: The latest Transparency Trends consumer research study probes U.S. grocery shopper perspectives on product
Allow: https://nielseniq.com/global/en/insights/education/2022/private-label-growth-and-how-emerging-brands-can-compete/
Title: Private Label Growth and How Emerging Brands Can Compete - NIQ
Description: Inflation is pushing consumers to seek better value. Private label brands are experiencing stronger growth than ever. So how do you compete?
Allow: https://nielseniq.com/global/en/news-center/2024/niq-brandbank-expands-its-reach-with-new-retailers-in-uae/
Title: NIQ Brandbank expands its reach with new retailers in UAE - NIQ
Description: NIQ Brandbank is excited to announce the signing of agreements with new retailers in the United Arab Emirates (UAE).
Allow: https://nielseniq.com/global/en/insights/analysis/2020/its-time-to-think-omnichannel-shopper-not-just-omnichannel/
Title: It’s time to think omnichannel shopper, not just omnichannel - NIQ
Description: With the huge increase in U.S. households transitioning to omnichannel shopping over the past two years—industry growth opportunities are huge.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/beauty-2024-mid-year-update/
Title: The Beauty Category's Dynamic Growth: A 2024 Mid-Year Update - NIQ
Description: Discover the latest trends and growth drivers in the beauty industry with NIQ's State of Beauty Mid-Year Update. Access the full report now!
Allow: https://nielseniq.com/global/en/news-center/2021/global-consumer-electronics-market-on-the-up-or-showing-signs-of-saturation/
Title: Global Consumer Electronics Market: Growth or Saturation? | NIQ
Description: In H1 2021, global consumer electronics sales rose by 18% to $42.8B, driven by premium devices and remote work trends. Is growth sustainable?
Allow: https://nielseniq.com/global/en/insights/analysis/2019/how-ready-to-drink-beverages-and-packages-are-shaking-up-the-adult-beverage-market/
Title: How newer ready-to-drink beverages and packages are shaking up the adult beverage market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/bases-sea-neuro-and-trends-event/
Title: BASES SEA neuro and trends event - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/global-automotive-trends-to-watch-in-2023/
Title: Automotive Industry Trends 2023 | Car Sales & Aftermarket Insights
Description: Find here comprehensive insights on the automotive industry trends in 2023. Learn about car sales, the global automotive aftermarket & e-mobility trends .
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-the-shifting-tides-how-australias-liquor-industry-is-adapting-to-new-consumer-trends/
Title: Navigating the Shifting Tides: How Australia’s Liquor Industry is Adapting to New Consumer Trends - NIQ
Description: Australia's liquor industry faces challenges due to rising costs and changing consumer trends. Discover how the industry is adapting with NIQ’s On-Premise and Off-Premise data.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/infographic-state-of-consumer-technology-and-durables/
Title: Infographic state of consumer technology and durables - NIQ
Description: Read our infographic about the major trends set to impact 2022.for the Consumer Technology and Durables industry. Read now.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-race-for-gold-in-athletic-beauty/
Title: The Race for Gold in Athletic Beauty - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/deeper-than-dollars-global-perceptions-about-premium-products/
Title: Deeper than dollars: Global perceptions about premium products - NIQ
Description: Discover global insights on premium products and consumer perceptions. Learn what drives premium choices. Explore more with NielsenIQ!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/4-2024-beval-trends-to-watch/
Title: 4 2024 BevAl trends to watch - NIQ
Description: NIQ’s experts look forward to the 2024 BevAl trends that will shape the landscape for brands and retailers.
Allow: https://nielseniq.com/global/en/insights/report/2025/made-in-canada-how-are-canadians-responding-to-u-s-tariffs/
Title: Made in Canada: How are Canadians responding to U.S. Tariffs? - NIQ
Description: Explore how US tariffs are shaping consumer behavior and impacting various markets in the wake of new trade policies.
Allow: https://nielseniq.com/global/en/insights/report/2023/global-industry-report-executive-summary/
Title: Mega-trends shaping T&D sales in 2024+
Description: Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables.
Allow: https://nielseniq.com/global/en/insights/education/2024/how-best-in-class-cpg-and-retail-data-providers-harness-ai-part1/
Title: AI Strategies for Leading CPG and Retail Data Providers
Description: Part 1 of “The AI Brief” combines AI and NIQ’s perspectives on current and future applications of AI for servicing the CPG and retail sectors.
Allow: https://nielseniq.com/global/en/insights/report/2023/carving-out-growth-for-retailers-in-2023/
Title: Retail Trends 2023: Insights & Industry Analysis
Description: Stay ahead of the curve with our comprehensive analysis of retail trends. Gain insights into customer behavior and industry shifts for 2023 and beyond. Learn more now.
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-iiex-north-america-2023/
Title: NIQ BASES | IIEX North America 2023
Description: Ready to elevate your innovations and activate for success? Join us at IIEX to see how NIQ BASES can help you reach success
Allow: https://nielseniq.com/global/en/news-center/2025/consumer-confidence-up-two-points-in-february/
Title: Consumer confidence up two points in February - NIQ
Description: UK Consumer Confidence Index - Steep falls in perceptions of wider UK economy as consumers see dark days ahead
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-confidence-up-two-points-in-march/
Title: Consumer confidence up two points in March - NIQ
Description: GfK’s long-running Consumer Confidence Index increased two points in March to -36. Read our press release.
Allow: https://nielseniq.com/global/en/info/market-segmentation-examples/
Title: Market segmentation examples - NIQ
Description: What lessons can businesses learn from market segmentation examples, and from examples of successful companies like Tesco and Coca-Cola?
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-no-recovery-in-sight-for-2023/
Title: Consumer sentiment: No recovery in sight for 2023 - NIQ
Description: After the previous month saw an overall decline, consumer confidence declined again slightly in September. Although economic expectations have risen somewhat and both income expectations and the propensity to buy have shown minimal growth, the propensity to save has risen significantly, causing consumer sentiment to fall again. GfK is forecasting -26.5 points in consumer sentiment for October, down 0.9 points from the previous year (revised -25.6 points). These are the findings of the GfK Consumer Sentiment Study for September 2023.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/social-selling-how-brands-can-maximize-the-opportunity/
Title: Social selling – how brands can maximize the opportunity
Description: Social selling has taken off in China but has yet to catch on across the rest of the world. That could be about to change in a big way. Learn more about it.
Allow: https://nielseniq.com/global/en/insights/report/2023/cew-beauty-report-tiktok-shop/
Title: Beauty Report: TikTok Shop - NIQ
Description: Discover key insights from the 2023 CEW Beauty Report on TikTok Shop at NielsenIQ. Learn trends and strategies to boost sales. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2023/the-3-key-roles-of-impactful-package-design-elements/
Title: The 3 key roles of impactful package design elements - NIQ
Description: Impactful packaging design is defined by three key roles: power, meaning, and place.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/pet-care-is-the-next-big-cbd-opportunity-in-the-u-s/
Title: Pet care is the next big CBD opportunity in the U.S. - NIQ
Description: Cannabis is poised to be the next big opportunity in the U.S. CPG market for humans and pets. By 2025, CBD pet products will represent 3%-5% of all hemp CBD sales in the U.S.
Allow: https://nielseniq.com/global/en/insights/education/2022/cbd-beverage-trends-whats-new/
Title: CBD beverage trends: What’s new? - NIQ
Description: NielsenIQ data unveils the latest CBD beverage trends. The market is growing quickly, with sales double that of two years ago.
Allow: https://nielseniq.com/global/en/insights/education/2023/summer-beverage-trends/
Title: The Top 5 Summer Beverage Trends 2023 - NIQ
Description: Summer is a great season for beverage sales, but not all beverages are alike. Here are 5 summer beverage trends worth keeping an eye on.
Allow: https://nielseniq.com/global/en/events/2024/chfa-now-2024/
Title: CHFA NOW 2024 - NIQ
Description: Join NIQ at CHFA NOW 2024 in Toronto, CA. Meet the team and let us know how we can help your brand grow.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/consumer-sustainability-trends-40-claims-driving-sustainable-consumers-to-buy/
Title: Consumer Sustainability Trends - NIQ
Description: An NIQ infographic examines consumer sustainability trends: what attributes consumers are really buying and where in the store they buy them.
Allow: https://nielseniq.com/global/en/events/2024/brand-resilience-webinar/
Title: BASES Webinar: Brand Resilience
Description: What does it mean to be a brand in 2024 and beyond? Any brand can resonate with shoppers if they are dialed in to the attributes that consumers want.
Allow: https://nielseniq.com/global/en/insights/report/2022/sustainable-business-the-new-force-to-be-reckoned-with/
Title: Sustainable business: The new force to be reckoned with - NIQ
Description: Download our sustainable business guide today to learn more about the benefits of sustainability and the demands of consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-changing-retail-landscape/
Title: The Changing Retail Landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/3-ways-global-consumers-will-shop-differently-this-holiday-season/
Title: 3 holiday shopping experience trends - NIQ
Description: Brands need to adapt the modern omnichannel shopping experience for the upcoming holiday season, as holiday shopping continues to be a behavioral outlier for financially constrained consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/low-income-shoppers-present-a-unique-omnichannel-opportunity-in-beauty-and-personal-care/
Title: Low‑Income Beauty Shoppers: Omnichannel Opportunity
Description: The growth of omnichannel beauty and personal care shopping presents new opportunities. But what are brands still missing to help customers?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-emotional-connection-your-consumer-wants/
Title: The emotional connection your consumer wants - NIQ
Description: Consumers are looking for a product that can build an emotional connection, give them a sense of pride, and pique their interest.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-unveils-groundbreaking-ai-tools-for-cpg-brands-at-fastcompany-innovation-festival-2024-providing-human-powered-insights-at-the-speed-of-ai/
Title: NIQ Launches AI Tools for CPG Innovation at FastCompany
Description: Discover how NielsenIQ's AI tools revolutionize CPG brand insights at FastCompany 2024. Learn more and transform your strategy now!
Allow: https://nielseniq.com/global/en/insights/education/2022/what-are-nootropics-and-adaptogens/
Title: What are nootropics and adaptogens? - NIQ
Description: Adaptogens and nootropics are two large ingredient groups that allow brands to make brain health or mood support claims. NielsenIQ’s Trending Attributes, Product Insight, and Explore Market Navigator tools provide a deep dive into these increasingly popular ingredients and claims.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/which-pandemic-inspired-purchasing-shifts-are-here-to-stay/
Title: Which pandemic-inspired purchasing shifts are here to stay? - NIQ
Description: NielsenIQ examined millions of omnichannel shopping occasions to identify habit-forming purchase behaviors that are poised to have lasting impacts on the sales performance of select categories.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/understanding-the-growing-market-of-gen-z-shoppers/
Title: Understanding the growing market of Gen Z shoppers - NIQ
Description: Businesses can utilize robust data to better understand Gen Z shoppers, gaining insights into trends and adaptive business strategies to better reach this growing cohort.
Allow: https://nielseniq.com/global/en/insights/report/2024/syndicated-studies-research-shopper-trends-2024/
Title: NIQ Shopper Trends 2024​ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/australia-and-new-zealand-consumer-mid-year-review/
Title: Australia and New Zealand Consumer Mid-Year Review - NIQ
Description: This report presents emerging needs, shifting spending power, and new retail considerations, helping manufacturers and retailers maximize growth in 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/2024-tcg-outlook-navigating-uncertainty-and-staying-focused-on-opportunities/
Title: Understanding Market Dynamics: Trends & Future Outlook 2024
Description: Dive into market dynamics: Discover economic opportunities and forecast consumer trends for strategic planning in 2024 and beyond.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-does-cpg-packaging-impact-consumer-behavior/
Title: How does CPG packaging impact consumer behavior? - NIQ
Description: Consumers can be fickle. If you aren't using your packaging to help market and sell your brand, they won't give you the time of day.
Allow: https://nielseniq.com/global/en/insights/education/2023/center-store-5-trends-shaking-up-grocery/
Title: Center Store: 5 Trends Shaking Up Grocery - NIQ
Description: The center store is facing pressure from many angles and not all CPG brands are keeping up. Here's what you need to know.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/flavored-options-are-a-winner-in-whiskey-sales/
Title: Flavored options are a winner in whiskey sales - NIQ
Description: Nielsen IQ’s whiskey sales data reveals that flavored whisky has continued to drive sales—though not without some issues.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/could-high-performance-products-drive-tech-and-durables-growth-in-2023/
Title: Tech Industry Growth: Trends & High Performance Products '23
Description: Explore the latest growth trends in the tech & durables industry. Discover high performance products and smart cooling solutions driving the growth in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/amazon-and-search/
Title: Amazon and search - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/brand-innovation-continues-to-appeal-to-inflation-impacted-consumers/
Title: Brand innovation continues to appeal inflation-impacted consumers
Description: To succeed in a difficult client climate, unleash brand innovation to tap into consumers’ desire to try new things.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-consumers-are-taking-control-of-their-health-and-wellbeing/
Title: How consumers are taking control of their health and wellbeing
Description: Healthy lifestyle of consumers via digital health: Consumers are practicing more preventive health habits. Learn how that affects business growth now!
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-niq-unleashes-the-power-of-a-connected-user-experience-with-consumer-panel-and-retail-measurement-data-integrated-on-the-niq-discover-platform/
Title: Connected Consumer & Retail Data on NIQ Discover
Description: Discover NIQ Discover’s integrated platform—merging retail measurement & panel data with AI-driven insights for seamless consumer understanding.
Allow: https://nielseniq.com/global/en/news-center/2025/niqs-global-report-reveals-challenges-and-opportunities-for-private-label-and-branded-product-growth/
Title: Private Label & Brand Growth – NIQ Global Outlook 2025
Description: 53 % buy more private label; brands’ top 10 grew +4.8 %, private label +4.3 %. Learn how to harmonize shelf strategy now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/understanding-the-hispanic-beauty-consumer-trends-values-and-buying-power/
Title: Hispanic Beauty Consumers: Trends, Values & Buying Power
Description: Explore Hispanic beauty shopper insights—demographics, $2.4T buying power, key values, and standout trends in fragrance, cosmetics, haircare.
Allow: https://nielseniq.com/global/en/news-center/2024/digital-transformation-and-convenience-retail-boost-uae-consumer-spending-in-q3-2024/
Title: UAE Q3 2024 Spending Soars with Digital & Convenience Retail
Description: UAE consumer spending hit USD 3.7 B in Q3 2024, driven by 6.4% FMCG and 2.5% Tech growth—powered by convenience retail & digital transformation.
Allow: https://nielseniq.com/global/en/news-center/2023/nielseniq-partner-network-expands-with-pacvue/
Title: NielsenIQ Partner Network Expands with Pacvue - NIQ
Description: Explore how NielsenIQ's partnership with Pacvue enhances data analytics for better business decisions. Learn more today!
Allow: https://nielseniq.com/global/en/landing-page/mme-landing-page/
Title: MME Landing Page - NIQ
Description: Discover key market trends with NielsenIQ's insights. Optimize your business strategy today. Explore now!
Allow: https://nielseniq.com/global/en/insights/report/2025/hospitality-market-monitor-january-2025/
Title: Hospitality Market Monitor - January 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/home-care-trends-what-consumers-are-looking-for-and-how-innovations-deliver/
Title: Home care trends: What consumers are looking for and how innovations deliver - NIQ
Description: A nuanced look at what consumers want in home care and how innovations deliver on these wishes, including specific examples of successful innovations.
Allow: https://nielseniq.com/global/en/info/consumer-behavior/
Title: Consumer Behavior: Trends, Types, and Tactics
Description: Understand consumer behavior to enhance your marketing and sales strategies. Our expert insights offer valuable strategies for your business.
Allow: https://nielseniq.com/global/en/events/2024/bases-neuro-and-trends-event-indonesia/
Title: BASES Neuro and trends event Indonesia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/mental-health-wellness-in-2025/
Title: Mental Health & Wellness in 2025 - NIQ
Description: Explore 2025’s mental health trends: functional ingredients, AI-driven solutions, generational views, and rising consumer skepticism.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/instacart-the-good-the-bad-and-the-ugly-for-grocery-retailers/
Title: Instacart: The good, the bad, and the ugly for grocery retailers - NIQ
Description: Explore the impact of Instacart on grocery retailers—benefits, challenges, and strategic insights. Dive deeper into our analysis now!
Allow: https://nielseniq.com/global/en/news-center/2024/niq-recognized-as-one-of-indias-best-workplaces/
Title: NIQ Recognized as One of India's Best Workplaces - NIQ
Description: NIQ India celebrates being recognized as one of India's Best Workplaces™ in Professional Services. Discover the journey behind this prestigious award.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-full-view-of-the-pet-industry-a-comprehensive-analysis-of-consumer-and-product-trends/
Title: Full-View Pet Industry: Trends in Consumer & Product Data
Description: Explore how omnichannel pet care is evolving—online growth, $1,000+ annual spend, Gen Z impact, & packaging’s role in digital & in‑store success.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/exploring-category-management-processes-steps-and-business-benefits-for-a-win-win-win-approach/
Title: Category Management: Steps & Benefits Explained
Description: Explore the benefits of category management for businesses with our in-depth analysis. Learn key steps for success. Read more!
Allow: https://nielseniq.com/global/en/events/2024/bases-live-winning-with-consumer-centric-packaging/
Title: BASES Live - Winning with consumer-centric packaging - Event
Description: Understand the crucial role packaging plays throughout different phases of the shopper journey across categories, and how to deliver desired results.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-customer-personalization-is-changing-the-beauty-industry/
Title: How customer personalization is changing the beauty industry - NIQ
Description: Customer personalization is a now a standard expectation from consumers, who expect their needs and anticipations to be met.
Allow: https://nielseniq.com/global/en/events/2024/niq-c360-beauty-experience/
Title: NIQ C360 Beauty Experience - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/shelf-optimization-with-the-consumer-in-mind/
Title: Shelf optimization with the European consumer in mind - NIQ
Description: When building a shelf optimization strategy or assortment planning, always do so with the consumer in mind.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-brands-can-hit-the-energy-efficiency-sweet-spot/
Title: How brands can hit the energy efficiency sweet spot
Description: Learn how brands can hit the energy efficiency sweet spot in this article.
Allow: https://nielseniq.com/global/en/insights/education/2023/omnichannel-retail/
Title: Unleashing the Power of Omnichannel Retail - NIQ
Description: Discover how CPG brands can thrive in the omnichannel retail landscape. Stay ahead of the competition and drive growth with omnichannel.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-indonesia/
Title: Retail Spend Barometer Indonesia - NIQ
Description: Discover key insights on Indonesia's retail trends with NielsenIQ's Retail Spend Barometer. Stay ahead of the market—explore now!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-brandbank-and-label-insight-reveal-new-retailer-solution/
Title: NielsenIQ Brandbank and Label Insight reveal new retailer solution
Description: NielsenIQ Brandbank and Label Insight are excited to announce a product enrichment and personalization solution to help retailers.
Allow: https://nielseniq.com/global/en/events/2024/niq-indonesia-executive-summit/
Title: NIQ Indonesia Executive Summit - NIQ
Description: Join us for an exclusive summit to explore Indonesia's rapidly shifting FMCG and TCG retail sectors. Learn about consumer trends, uncover growth opportunities, and gain strategies from industry leaders to navigate the challenges and opportunities in a competitive, ever-evolving landscape.
Allow: https://nielseniq.com/global/en/insights/report/2024/food-insights-2025/
Title: Food Insights 2025 - NIQ
Description: CGA by NIQ’s ‘Food Insights 2025’ report offers a wide range of actionable data and expert analysis on many areas of out-of-home eating, to help suppliers and operators respond to the latest developments in consumers’ habits.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/turning-the-wheel-chinas-bold-inroads-into-european-and-global-automotive/
Title: China’s bold inroads into European and global automotive
Description: Chinese car brands in Europe: A battleground of triumph and failure. Delve into the uncertainties and potentials!
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-cosmoprof-asia-2023/
Title: NIQ BASES | Cosmoprof Asia 2023
Description: Join us at the COSMOPROF Event to see how NIQ BASES can help you reach success.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/consumers-are-looking-for-value-but-its-not-a-race-to-the-bottom/
Title: Consumers are looking for value, but it’s not a race to the bottom - NIQ
Description: Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.
Allow: https://nielseniq.com/global/en/events/2023/how-to-win-with-revenue-growth-management/
Title: How to Win with Revenue Growth Management - NIQ
Description: Join our NIQ experts while they offer exclusive content about revenue growth management and optimal pricing and promotion strategy amid 2023 challenges.
Allow: https://nielseniq.com/global/en/events/2024/breakfast-and-insights-with-niq/
Title: Breakfast & Insights with NIQ - NIQ
Description: Recap insights from Australia Analytics & BASES Breakfast event 2024. Get in touch with us to learn about consumer-centric FMCG strategies & collaborative partnerships for market success.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-future-of-digital-what-will-flourish-and-what-will-fail-brandbank/
Title: The future of digital: What will flourish and what will fail? - NIQ
Description: Download this report from NielsenIQ Brandbank to learn more about the next big things in FMCG digital commerce.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-uk-book-consumer-2024/
Title: NielsenIQ BookData UK Book Consumer 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/navigating-2022-5-lifestyle-changes-that-may-linger-until-2023/
Title: Navigating 2022: 5 lifestyle changes that may linger until 2023 - NIQ
Description: Inflation is not a new challenge for consumers, the world has experienced economic downturns before. However, navigating 2022—soaring consumer prices combined with rising living costs and social disruptions since the pandemic began have created financial problems for many. We are currently in a recession, or are about to be in one, so consumers around the world are navigating 2022 by growing thriftier.
Allow: https://nielseniq.com/global/en/news-center/2022/more-energy-efficiency-fewer-organic-specialty-stores-where-germans-buy-sustainably-and-where-they-dont/
Title: Germans Buy Sustainably: Shift to Energy‑Efficient & Discounters
Description: Despite inflation & energy crisis, Germans focus on sustainability—choosing energy‑efficient appliances & discounted organics over premium outlets.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-to-leverage-brand-building-for-competitive-advantage/
Title: How to leverage brand building for competitive advantage
Description: In the current climate, brand building can no longer be viewed as the preserve of brand managers, nor a tick-box exercise for chief marketing officers.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/planning-for-2023-in-a-shifting-retail-landscape/
Title: Planning for 2023 in a shifting retail landscape - NIQ
Description: See the latest omnichannel trends and learn how one beauty manufacturer identified an opportunity to compete with the category’s biggest online players by leveraging omnichannel insights.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/unpacking-eco-excellence-assessing-sustainable-packaging-impact-on-consumers/
Title: Unpacking Eco-Excellence: Sustainable Packaging Insights
Description: Explore consumer reactions to recyclable, reusable & minimalist packaging backed by NIQ BASES neuro data—key trends, risks, & opportunities.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-value-of-failures-in-the-world-of-smb/
Title: The value of failures in the world of SMB - NIQ
Description: Every player in the FMCG world must make strategic decisions in order to maintain their position, let alone grow. Not all decisions result in the desired outcomes but learning from failures can help SMBs make more confident decisions that lead to growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-to-achieve-brand-growth-amidst-rising-inflation-2/
Title: How to achieve brand growth amidst rising
Description: How to achieve brand growth amidst rising inflation. 5 key considerations and action points for executives Countries around the world are experiencing
Allow: https://nielseniq.com/global/en/news-center/2023/light-at-the-end-of-the-tunnel-for-the-2023-consumer-technology-and-durables-market/
Title: 2023 Tech & Durables Market Shows Signs of Recovery
Description: After a challenging 2022, the global consumer technology and durables market is poised for stabilization and modest growth in 2023.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-drops-to-a-new-record-low/
Title: Consumer sentiment drops to a new record low - NIQ
Description: Consumer sentiment drops to a new record low Nuremberg, Germany, June 28, 2022 – After a brief respite in the previous month, consumer sentiment in Germany is continuing its downward spiral in June. Both economic and income expectations along with the propensity to buy have suffered losses. As a result, GfK is forecasting -27.4 points in consumer sentiment for July, down 1.2 points from June of this year (revised from -26.2 points). These are the findings of the GfK Consumer Climate Study for June 2022.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-and-gfk-to-combine-creating-a-leading-global-provider-of-information-and-analytics-in-consumer-and-retail-measurement-2/
Title: NielsenIQ and GfK to Combine in Global Data Merger
Description: NielsenIQ and GfK sign agreement to combine forces, creating a global leader in consumer and retail measurement and analytics.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/as-e-commerce-starts-to-mature-in-asian-markets-retailers-must-rise-to-new-challenges/
Title: As e-commerce starts to mature in Asian markets, retailers must rise to new challenges - NIQ
Description: Explore how e-commerce evolution in Asia impacts retailers. Learn strategies to meet new challenges. Dive in now for insights!
Allow: https://nielseniq.com/global/en/insights/analysis/2018/rise-of-no-and-low-alcohol/
Title: The rise of no and low alcohol - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/summer-fancy-food-2023/
Title: NIQ Summer Fancy Food Show 2023 - NIQ
Description: Join us on June 25-27 in NYC for the Summer Fancy Foods Show where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/insights/education/2023/snackonomics-uncovering-a-microcosm-of-grocery-growth/
Title: Snackonomics: Uncovering a microcosm of grocery growth   - NIQ
Description: Snacking is on the rise and is a microcosm of shopper trends across the total food market, with shoppers modifying their buying patterns and consumption behaviors.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-remains-at-21-in-march/
Title: UK Consumer confidence remains at -21 in March - NIQ
Description: UK Consumer confidence remains at -21 in March. Has confidence stalled or does the encouraging score on personal finances point a bright way forward?
Allow: https://nielseniq.com/global/en/news-center/2024/consumer-climate-severe-decline-at-the-start-of-the-year/
Title: Consumer Climate: Severe decline at the start of the year - NIQ
Description: The year 2024 starts off very disappointing for consumer sentiment in Germany: both economic and income expectations as well as the willingness to buy are showing noticeable declines. Consumer sentiment drops sharply after rising in the previous month. In the forecast for February 2024, the Consumer Climate falls to -29.7 points – a decline of 4.3 points compared to the previous month (revised to -25.4 points). These are the results of the GfK Consumer Climate powered by NIM for January 2024.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/pre-mixed-alcoholic-beverages-outpace-beer-and-wine-in-global-markets/
Title: Pre‑mixed Alcohol Beats Beer & Wine: Global RTD Growth
Description: RTDs surged +11.7% in Europe (2020–21) as beer (-7%) and wine (-8.5%) declined. Convenience & variety are reshaping adult beverage trends.
Allow: https://nielseniq.com/global/en/landing-page/thinking-ahead/
Title: Thinking Ahead - NIQ
Description: Drawing on insights from across the globe, the Thinking Ahead podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.
Allow: https://nielseniq.com/global/en/industries/media/
Title: Optimize Media Strategy with Media and Ad Tech Industry Insights
Description: Boost your media strategy with NIQ data. Discover media industry trends, analysis, and ad tech insights to optimize campaigns and drive results.
Allow: https://nielseniq.com/global/en/events/2025/c360-quest-for-next/
Title: C360 Quest For Next - NIQ
Description: Join industry leaders at NielsenIQ's C360 2025 event to explore the future of consumer intelligence and innovation. Discover what's next in data and trends.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-suffers-slight-setback-again/
Title: Consumer sentiment suffers slight setback again - NIQ
Description: Consumer confidence in June was again characterized by increasing uncertainty. While the propensity to buy rose slightly, economic and income expectations have declined. GfK is forecasting -25.4 points in consumer sentiment for July, down 1 point from June of this year (revised -24.4 points). These are the findings of the GfK Consumer Sentiment Study for June 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/nielseniq-investigation-pandemic-pantries-pressure-supply-chain-amid-covid-19-fears/
Title: Pandemic Pantries: COVID-19's Impact on Supply Chains
Description: Consumers around the world are stockpiling emergency supplies as concerns grow that COVID-19 could become a worldwide pandemic.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/tracking-the-unprecedented-impact-of-covid-19-on-u-s-cpg-shopping-behavior/
Title: COVID-19's Impact on U.S. CPG Shopping Behavior
Description: Explore how COVID-19 led to a $8.5B surge in U.S. CPG sales over two weeks, reshaping shopping habits and challenging supply chains.
Allow: https://nielseniq.com/global/en/events/2024/data-to-insights-unlocking-the-power-of-data-to-drive-growth/
Title: Data to insights - NIQ
Description: Unlock FMCG insights for emerging brands: Navigate challenges, leverage data, optimize strategies & drive growth. Join us now!"
Allow: https://nielseniq.com/global/en/insights/education/2025/online-beverages/
Title: The State of Online Beverage Sales in 2025 - NIQ
Description: Thirsty for online beverage sales success in 2025? Here's what's shaping beverage sales and how NIQ data is key to your success.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-second-quarter-has-been-positive-both-for-fmcg-and-td-goods-driven-not-only-by-price-increase-but-also-by-units-growth/
Title: Q2 2024 Retail Spend Slowdown: FMCG Soft, T&D Down 7.2%
Description: Discover key insights from NielsenIQ's Q2 Retail Spend Barometer on FMCG and durable goods growth. Read the full analysis now!
Allow: https://nielseniq.com/global/en/insights/report/2024/brands-call-for-more-timely-and-precise-retail-media-measurement-how-should-retailers-respond/
Title: Retail Media Measurement: Meeting Brands' Expectations
Description: Discover how brands seek timely, precise retail media metrics. Learn how retailers can enhance data sharing to boost advertising investments.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/spending-outlook-will-the-us-beauty-industry-be-affected-by-a-2023-recession/
Title: Spending Outlook: Will the US beauty industry be affected by a 2023 recession? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/webinar-niq-kearney/
Title: Webinar: NIQ + Kearney - NIQ
Description: Join us for an exclusive webinar discussing the rise of Private Label and what the future of FMCG may look like.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/what-unsettled-us-consumer-attitudes-mean-for-cpg-brands/
Title: What unsettled US consumer attitudes mean for CPG brands - NIQ
Description: Learn what unsettled consumer attitudes means for brands in 2023, and the actions they can take to meet consumer needs.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/home-improvement-gardening-the-trends-driving-growth-in-2023/
Title: Home improvement & gardening - the trends driving growth in 2023
Description: Explore global sales within home improvement & gardening, the long-term trends driving growth, and 3 key take-outs for retailers and manufacturers
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-confidence-improves-by-a-further-three-points-in-june/
Title: Consumer confidence improves by a further three points in June - NIQ
Description: Growing optimism on personal finances for the coming year despite stubborn inflation
Allow: https://nielseniq.com/global/en/info/brand-identity/
Title: Brand identity: how to create a brand identity & more | NİQ
Description: What is brand identity and why does it matter? Find out with our guide on how to create a brand identity, including definition, elements and examples.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/on-the-go-convenience-store-shoppers-shifting-towards-healthier-fresh-categories/
Title: Convenience Shoppers Choose Fresh, Healthy Options
Description: Convenience store shoppers are shifting to fresh, healthy categories. Explore what drives this trend and act on it with NIQ insights.
Allow: https://nielseniq.com/global/en/insights/education/2024/shape-how-consumers-see-your-brand/
Title: 4 Proven Strategies to Shape How Consumers See Your Brand - NIQ
Description: Learn to influence consumer perception with powerful strategies like highlighting value propositions, building trust, and leveraging emotion.
Allow: https://nielseniq.com/global/en/events/2023/innovation-with-the-full-omni-view/
Title: Innovation with the Full Omni View - NIQ
Description: Watch the "Driving innovation successfully with the Full Omnichannel View" webinar. And coming soon, tune in to listen to a podcast on Innovation in today’s omnichannel world – a discussion with The CPG Guys & NIQ.
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-creative-product-ai-women-ceo-gira-en-madrid/
Title: NIQ BASES Creative Product AI: WomenCEO Gira en Madrid - NIQ
Description: ¿Quieres descubrir una nueva forma para explorar y optimizar formulaciones de productos con tecnología de Inteligencia Artificial de vanguardia? Con más de 100 modelos y algoritmos, BASES Creative Product AI te permite descubrir productos innovadores y de gran aceptación, de forma rápida y rentable.
Allow: https://nielseniq.com/global/en/events/2023/driving-growth-within-a-polycrisis/
Title: Driving growth during a polycrisis - NIQ
Description: Explore the future of consumer and retail at our event. Gain insights into navigating the polycrisis and discover new strategies for growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/case-study-elevating-loreals-e-commerce-strategy-with-nielseniq-ecommerce-solutions/
Title: Case study: Elevating L'Oréal's E-commerce strategy with NielsenIQ Ecommerce Solutions - NIQ
Description: Learn how L'Oréal CPD transformed its e-commerce strategy and gained market insights through its partnership with NielsenIQ for measurable results.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-global-fmcg-insights-for-bigger-growth-in-2023/
Title: The FMCG Pulse: Global FMCG insights for bigger growth in 2023 - NIQ
Description: Build a sustainable growth strategy in the fast-moving consumer goods (FMCG) industry in 2023 with data-driven insights from NIQ’s Retail Measurement Services. Download the FMCG Pulse report for a snapshot of RMS insights today.
Allow: https://nielseniq.com/global/en/insights/education/2023/bases-breakthrough-innovations-get-the-job-done/
Title: BASES Breakthrough Innovations get the job done - NIQ
Description: Learn from past winners of the BASES Breakthrough Innovation Awards , which recognize some of the best new products from around the globe, and register for upcoming webinars where our 2023 winners will be revealed.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-unveils-new-brand-identity-reflecting-commitment-to-the-full-view-of-consumer-intelligence/
Title: NIQ unveils new brand identity reflecting commitment Full View™
Description: Explore NielsenIQ's new brand identity, showcasing our dedication to comprehensive consumer intelligence. Discover more today!
Allow: https://nielseniq.com/global/en/insights/education/2021/consumption-is-always-on-can-your-research-keep-up/
Title: Consumption is always on, but can your research keep up? - NIQ
Description: The consumption behavior of your product—always an elusive concept—is more fluid than ever before. Get the data you need to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/south-africans-shifting-shopping-habits-in-a-changing-world/
Title: South Africans shifting shopping habits in a changing world  - NIQ
Description: For over two years now, COVID-19 has not only affected the way we live, it has altered the shopping behavior of South Africans and will continue to shape our future. 
Allow: https://nielseniq.com/global/en/events/2023/nacs-show-2023/
Title: NACS SHOW 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-sets-course-to-reinvent-retail-and-consumer-measurement-in-the-age-of-omni/
Title: Reinvent Retail & Consumer Measurement for Omnishopping
Description: NIQ uses consumer measurement to deliver the knowledge that every business needs to drive growth in our pursuit of the most detailed data sets.
Allow: https://nielseniq.com/global/en/news-center/2022/challenging-times-for-the-global-consumer-electronics-market/
Title: Challenging times for the global consumer electronics market - NIQ
Description: GfK forecasts a decline in total sales for 2022 Nuremberg, Germany, August 30, 2022 – After a strong 2020 driven by the pandemic stay-at-home, the global market for consumer electronics faced a slow-down in 2021 that continued in the first half of 2022. Sales between January and June this year saw an 8 percent drop compared to the same period last year, standing at a total of 39 billion US dollars. The industry is pinning its hopes on the fourth quarter, as experience has shown that major events such as the football World Cup boost TV sales. Looking at the full year, GfK expects overall sales to decline in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/mass-vs-luxury-beauty-trends-2024/
Title: Mass vs. Luxury beauty trends 2024 - NIQ
Description: NIQ experts will look at the highest performing categories for celebrity beauty, where growth opportunities lie, and what makes a strong player.The beauty category is constantly changing with new trends, new products, and new consumer needs. The face of luxury beauty is evolving too. Find out more about the changing luxury beauty buyer.
Allow: https://nielseniq.com/global/en/info/what-is-global-market-dynamics/
Title: What is global market dynamics? - NIQ
Description: Explore the significance of understanding global market dynamics, their effects, and how NIQ's market research and data analysis services can help companies adapt and stay competitive.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/desire-for-laptop-and-tablet-upgrades-set-to-reboot-the-mobile-pc-market-after-post-pandemic-slump/
Title: Explore Gaming Laptops, PC Market Trends & IT Market Insights
Description: Stay updated on gaming laptops, PC market trends, and IT products with GfK. Explore our insights and expertise in the dynamic tech world today.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/navigating-2022-how-the-cost-of-living-crisis-will-impact-global-spending-for-the-rest-of-the-year/
Title: Cost of Living Crisis: Global Spending Outlook 2022
Description: Explore how the cost of living crisis is reshaping global spending in 2022. Learn what to expect and how to adapt. Read the full analysis now.
Allow: https://nielseniq.com/global/en/events/2024/niq-digital-global-advisory-council-uk-2024/
Title: NIQ Digital Global Advisory Council, UK - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-on-premise-insights-in-japan/
Title: Discover On Premise Insights in Japan - NIQ
Description: Explore key insights on Japan's on-premise market trends for 2024. Uncover data-driven strategies to boost your business. Read now!
Allow: https://nielseniq.com/global/en/events/2023/5-trends-to-watch-in-2024-brandbank/
Title: 5 Trends to Watch in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/a-new-retail-battleground-pricing-and-the-rise-of-smart-shopping/
Title: A new retail battleground: Pricing and the rise of smart shopping
Description: The transparency created by online shopping means that consumers won’t accept paying a different price for the same product based on where they buy it.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/identifying-unique-sustainability-opportunities-across-categories-to-foster-trust-with-consumers/
Title: Tailored Sustainability Strategies Build Consumer Trust | NIQ
Description: Explore how category-specific sustainability attributes, like 'farm raised' in eggs & 'recycled packaging' in laundry, influence consumer trust & willingness to pay.
Allow: https://nielseniq.com/global/en/news-center/2016/brexit-causes-dramatic-11-point-drop-in-uk-consumer-confidence/
Title: Brexit causes dramatic 11-point drop in UK consumer confidence
Description: Sharpest monthly fall for more than 26 years – GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12. The survey dates back to 1974 and July sees the sharpest month-by-month drop for more than 26 years (March 1990). This is also a further 3-point drop from the -9 recorded by the Brexit Special in early July. All five measures used to calculate the Index saw decreases this month.
Allow: https://nielseniq.com/global/en/insights/education/2022/consumer-needs-assessing-product-attributes/
Title: Meeting Consumer Needs: Product Attributes That Matter | NIQ
Description: Discover how aligning product attributes with consumer values—like sustainability & health—can drive engagement & sales across all channels.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-evolution-of-e-commerce-globally/
Title: The evolution of e-commerce globally - NIQ
Description: Discover key trends in global e-commerce evolution with expert insights. Stay ahead in your market—read our analysis now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/our-2020-forecast-for-the-us-hemp-cbd-and-cpg-industries/
Title: Our 2020 forecast for the U.S. hemp-CBD and CPG industries - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/webinar-empowering-total-well-being-for-growth-in-the-cpg-industry/
Title: Empowering Total Well‑Being for CPG Growth Webinar
Description: Discover trending wellness product attributes and strategies to boost loyalty & revenue in CPG through total well‑being insights & AI data.
Allow: https://nielseniq.com/global/en/info/branding/
Title: Branding: definition, strategies, types & more | NIQ
Description: What is branding, and why is it important? Here’s what businesses should know about the different types of brand strategy and the benefits they offer.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/6-transformative-retail-trends-for-2023/
Title: 6 transformative retail trends for 2023 - NIQ
Description: In his session at the 2023 NRF big Show in New York, Harvey Ma, Senior Vice President of Retail, NIQ, shared 6 trends that will change the way companies manage, make decisions and go to market.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-hungary-navigating-the-shifting-consumer-landscape/
Title: Navigating the Shifting Consumer Landscape - NIQ
Description: Discover key insights at NielsenIQ Hungary 2024 on shifting consumer landscapes. Join us to navigate market changes effectively. Register now!
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-roadshow-creative-product-ai/
Title: NIQ BASES Roadshow Creative Product AI - NIQ
Description: Using over 100 models and algorithms, BASES Creative Product AI enables you to discover new, novel, and highly liked products, quickly, and cost-effectively.
Allow: https://nielseniq.com/global/en/insights/report/2025/apac-tariffs-sentiment-impact-study/
Title: APAC Tariffs Sentiment & Impact Study - NIQ
Description: Explore how tariffs are reshaping APAC consumer behavior, loyalty, and pricing strategies across key product categories.
Allow: https://nielseniq.com/global/en/insights/report/2017/connecting-with-the-township-consumer/
Title: Connecting with the township consumer
Description: GfK research reveals how brands can connect with people in townships by aligning with their values
Allow: https://nielseniq.com/global/en/events/2024/shoptalk-2024/
Title: Shoptalk 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/diverse-voices-hispanic-consumers-are-a-massive-market-force/
Title: Diverse Voices: Hispanic consumers are a massive market force - NIQ
Description: Read the latest NIQ Diverse Voices Hispanic report to learn more about the wants, needs, and habits of the Hispanic consumer in the U.S.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-confidence-continues-to-recover-with-three-point-increase-to-27-in-may/
Title: Consumer Confidence Recovers: +3 Points to –27 in May
Description: GfK’s U.K. Consumer Confidence Index rose 3 pts to –27 in May, marking its fourth monthly increase as personal finance outlook improves.
Allow: https://nielseniq.com/global/en/insights/education/2024/the-rise-of-synthetic-respondents/
Title: The rise of synthetic respondents in market research: - NIQ
Description: Learn key characteristics of best-in-class synthetic respondent models for market research
Allow: https://nielseniq.com/global/en/insights/report/2024/diverse-voices-paving-the-path-forward/
Title: Paving the Path Forward - NIQ
Description: Read the latest NIQ Diverse Voices Hispanic report to learn more about the wants, needs, and habits of the Hispanic consumer in the U.S.
Allow: https://nielseniq.com/global/en/events/2023/retail-2030-always-on-analytics/
Title: Retail 2030 Always On Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/european-purchasing-power-climbs-by-a-nominal-1-9-percent/
Title: European purchasing power climbs by a nominal 1.9 percent
Description: Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK's newly released study, "GfK Purchasing Power Europe 2017". The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/busting-the-pricing-myths-how-has-price-elasticity-changed-recently/
Title: Busting Pricing Myths: Price Elasticity Trends | NIQ
Description: A recent idea is that price elasticity is increasing in the “new normal” of COVID-19 as many struggle financially. But is that totally true?
Allow: https://nielseniq.com/global/en/insights/analysis/2019/gen-z-sustainable-consumers-go-digital-and-use-activism-to-shape-a-smarter-market/
Title: Gen Z sustainable consumers go digital—and use activism to shape a smarter market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/marketings-emerging-optimism-in-europe/
Title: Marketing’s emerging optimism in Europe
Description: Marketing’s emerging optimism in Europe. 3 in 4 senior marketers interviewed across Europe say their organization has grown strongly over the last 3 years.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/fading-beauty-inflations-impact-on-premiumization-strategy/
Title: Fading beauty: Inflation's impact on premiumization strategy - NIQ
Description: Recent NielsenIQ research shows that retailers and brands cannot assume past pricing and promotional strategies will still be relevant in today’s world.
Allow: https://nielseniq.com/global/en/events/2023/canadian-webinar-series/
Title: Canadian Webinar Series - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-acquires-retail-ai-platform-provider-civalue/
Title: NielsenIQ acquires retail AI platform provider ciValue - NIQ
Description: NielsenIQ has acquired ciValue, a SaaS vendor of choice for retailers globally that powers loyalty programs with advanced AI technology.
Allow: https://nielseniq.com/global/en/events/2023/cews-state-of-the-industry-technology-that-will-transform-beauty/
Title: CEW State of Industry: Beauty Tech Transforming the Sector
Description: Join the CEW webinar to explore how AI, AR, XR & biotech are reshaping beauty—from supply chains to omnichannel consumer experience.
Allow: https://nielseniq.com/global/en/insights/report/2024/tasting-tomorrow-dive-into-the-trends-shaping-food-and-beverage-in-2024/
Title: Tasting Tomorrow: 2024 Health & F&B Trends Report
Description: Explore 2024 food & drink trends: high‑protein demand (+19% searches), low‑sugar focus, sodium reduction & growth in functional & plant-based options.
Allow: https://nielseniq.com/global/en/insights/report/2023/report-a-toolkit-for-appliance-manufacturers-in-2023/
Title: Appliance Manufacturers Trends 2023
Description: Stay ahead of the game in the domestic appliance industry with insights into consumer confidence and the latest trends in 2023 from GfK.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/japan-leads-the-market-for-electric-vehicles-perception-consideration-high/
Title: Japan Tops Global EV Market: High Consumer Interest
Description: 76 % of Japanese car buyers view EVs as reliable, safe, easy to use & worth a premium—focusing on personal, not just environmental, benefits.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-stages-end-of-year-rally/
Title: UK Consumer Confidence stages end-of-year rally - NIQ
Description: Headline score bounces back six points in November despite ongoing cost-of-living concerns. All five measures were up in comparison to last month.
Allow: https://nielseniq.com/global/en/events/2024/beauty-roadshow/
Title: Beauty Roadshow - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/global-pet-2024/
Title: Global Pet 2024 - NIQ
Description: Discover key insights at Global Pet 2024 by NielsenIQ. Join industry leaders to shape the future of pet care. Register now!
Allow: https://nielseniq.com/global/en/insights/education/2022/hop-water-a-new-non-alcoholic-beverage-trend/
Title: Hop water: A new non-alcoholic beverage trend - NIQ
Description: NielsenIQ data unveils the latest hop water trends. Quickly gaining popularity, sales are up over 140% from two years ago.
Allow: https://nielseniq.com/global/en/insights/report/2024/turning-up-the-volume-in-asia-pacific/
Title: Turning up the volume in Asia Pacific - NIQ
Description: Explore the Asia Pacific FMCG landscape with NIQ's Consumer Pulse 2024 and Industry IQ Reports. Discover strategies for sustainable growth and market trends to boost your business.
Allow: https://nielseniq.com/global/en/insights/education/2023/5-tea-trends/
Title: The State of Tea: 5 Key Tea Trends - NIQ
Description: The state of tea is shifting, but agile brands can make the most of it. Here's the key tea trends to know going forward.
Allow: https://nielseniq.com/global/en/news-center/2021/germany-euphoria-about-an-economic-boom-fading-for-now/
Title: Germany: Euphoria about an economic boom fading for now? - NIQ
Description: Germany: Euphoria about an economic boom fading for now? Nuremberg, August 26, 2021 – Overall, consumer sentiment in Germany was somewhat more moderate in August. While income expectations rose slightly, both economic expectations and propensity to buy declined. As a result, GfK is forecasting a value of -1.2 points in consumer sentiment for September, down 0.8 points from August of this year (revised from -0.4 points). These are the findings of the GfK Consumer Climate Study Germany for August 2021.
Allow: https://nielseniq.com/global/en/insights/report/2021/how-to-increase-brand-equity-and-brand-resonance-with-todays-consumer/
Title: How to increase brand equity and brand resonance with today’s consumer - NIQ
Description: How can companies increase brand equity and improve brand resonance? Explore the role each idea plays in attracting today’s modern consumer.
Allow: https://nielseniq.com/global/en/insights/education/2023/how-your-pricing-strategy-can-help-you-stay-ahead-of-inflation/
Title: How your pricing strategy can help you stay ahead of inflation - NIQ
Description: Inflation hit, and your costs have gone up. What’s your next move? Here are considerations to help you define a winning pricing strategy.
Allow: https://nielseniq.com/global/en/insights/report/2024/business-leaders-2024/
Title: Business Leaders' 2024 - NIQ
Description: The Business Leaders' Survey from CGA by NIQ drew responses from leaders at CEO, MD, chair, board and other senior management levels, with combined oversight of more than 23,000 hospitality sites. The research was conducted in January and February 2024.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/desire-to-buy-sustainably-remains-robust-in-germany-and-uk/
Title: Propensity to buy sustainably holding strong in Germany and UK
Description: Propensity to buy sustainably holding strong in 2023 – Germany and UKShoppers’ propensity to make purchases that have sustainability in mind has
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-4th-alcohol-category-ready-to-drinks-rtds/
Title: The 4th Alcohol Category: Ready to drinks (RTDs) - NIQ
Description: Discover the rising trend of Ready-to-Drink (RTD) beverages in 2024. Explore market insights and growth opportunities. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/making-promotions-work-in-2023-what-we-can-learn-from-2022/
Title: How to make promotions work in 2023
Description: Discover how to boost your sales with promotional strategies. Optimize your promotions for maximum ROI with our insights. Read more now!
Allow: https://nielseniq.com/global/en/events/2024/tcg-summit-2024/
Title: TCG Summit 2024 - NIQ
Description: As the event’s official insights partner, GfK is proud to offer data-driven strategies to help businesses navigate today's challenges and tomorrow's opportunities in this fast-paced industry.
Allow: https://nielseniq.com/global/en/news-center/2017/the-eu-consumer-climate-remains-friendly/
Title: The EU consumer climate remains friendly
Description: The positive mood among European consumers has also continued into the second quarter of 2017.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/the-hidden-opportunity-in-south-africans-growing-appetite-for-convenience/
Title: South Africa Convenience Boom – Hidden Market Opportunity
Description: South Africans crave convenience: on‑demand meals +34%, fast food +63%, e‑commerce rising. Learn where brands can win big now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/snap-benefits-have-shifted-cpg-spending/
Title: How has CPG purchasing shifted since SNAP benefits were reduced? - NIQ
Description: Gain an understanding of how recent changes in SNAP benefits have impacted consumer shopping in CPG, and strategies to employ in response.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/key-ecommerce-trends-in-2024/
Title: Key eCommerce Trends in 2024 - NIQ
Description: With eCommerce experiencing much faster growth than retail, here are the 6 trends to understand the current market.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/connecting-mind-matter/
Title: Bridging the Consumer Say-Do Gap for CPG Growth
Description: NIQ’s new report, “Connecting Mind & Matter,” reveals how CPG firms can bridge the say-do gap to unlock spending growth.
Allow: https://nielseniq.com/global/en/news-center/2018/fmi-and-nielsen-70-percent-of-consumers-will-be-grocery-shopping-by-the-end-of-2024/
Title: 70% of Consumers to Grocery Shop Online by 2024
Description: FMI and Nielsen project 70% of U.S. consumers will shop for groceries online by 2024, with annual spending reaching $100 billion.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-2023-us-outlook-for-emerging-cpg-brands/
Title: The 2023 US Outlook for Emerging CPG Brands - NIQ
Description: Between inflations, supply chain issues, and shifting consumer behaviors 2022 was tough. So, how can emerging brands plan for a better 2023?
Allow: https://nielseniq.com/global/en/insights/report/2023/pet-food-trends-shaping-the-industry-in-2023/
Title: Pet food trends shaping the industry in 2023 - NIQ
Description: With pet ownership increasing, 2023 shoppers seek humanization in pet products – from search to purchase, the omnichannel is deeply invested in keyword SEO.
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-beauty-personalization-innovation/
Title: 2023 Beauty Innovation Report #2: The Power of Personalization - NIQ
Description: The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. in this piece we look at personalization.
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-eurosense-2024/
Title: NIQ BASES | EuroSense 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/niq-discus/
Title: NIQ DISCUS 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-consumer-confidence-increases-three-points-in-may-to-20/
Title: UK Consumer confidence increases three points in May to -20 - NIQ
Description: Small improvements in how consumers see their personal finances and the wider economy in the coming year
Allow: https://nielseniq.com/global/en/insights/report/2023/tl-omnichannel-strategies-that-close-reporting-gaps/
Title: Amazon Sales Data | Retail Omnichannel Analytics - NIQ
Description: Omnichannel strategies that don't have a view of Amazon performance data risk leaving billions of dollars on the table.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tracking-grocery-prices-cpg-inflation-slows-but-consumer-spending-power-still-a-concern/
Title: CPG Inflation Slows, but Consumer Spending Remains Tight
Description: March 2023 sees CPG inflation at 8.8%, the lowest since Nov 2021, yet above pre-pandemic norms, keeping consumer spending power under pressure.
Allow: https://nielseniq.com/global/en/news-center/2023/christmas-cheer-sees-december-headline-score-up-two-points-at-22/
Title: UK Consumer Confidence Jumps +2 Points to –22 in December
Description: Does the 20-point year-on-year rise in consumer confidence bode well for 2024? All five measures were up in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/events/2024/spc-impact/
Title: SPC Impact - NIQ
Description: Join us at SPC Impact in New Orleans! Stop by our booth No. 306 and let’s discuss how our retail sales packaging data and consumer insights can help accelerate your sustainable packaging!
Allow: https://nielseniq.com/global/en/news-center/2022/uk-consumer-confidence-up-two-points-in-december/
Title: UK Consumer confidence up two points in December - NIQ
Description: UK Consumer Confidence Index increased a meagre 2 points in December. Modest improvement to -42 but no winter cheer as Index remains at historic lows
Allow: https://nielseniq.com/global/en/insights/report/2025/time-for-tariffs-what-they-could-mean-for-businesses-and-consumers/
Title: Tariffs report: Impact on exports and global businesses
Description: Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.
Allow: https://nielseniq.com/global/en/events/2024/winning-in-retail-thailand/
Title: Winning in Retail - NIQ
Description: Navigate Thailand's retail landscape for growth! Contact us for expert insights on FMCG trends & winning strategies.
Allow: https://nielseniq.com/global/en/news-center/2022/crash-in-consumer-sentiment-halted/
Title: Crash in consumer sentiment halted - NIQ
Description: Crash in consumer sentiment halted Nuremberg, Germany, May 25, 2022 – Consumer sentiment in Germany does not slump any further in May, following the record low in the previous month. Both economic and income expectations show moderate gains, while the propensity to buy remains virtually unchanged. As a result, GfK is forecasting -26.0 points in consumer sentiment for June, up 0.6 points from May of this year (revised from -26.6 points). These are the findings of the GfK Consumer Climate Study for May 2022.
Allow: https://nielseniq.com/global/en/legal/consumer-panel-mobile-application-privacy-policy/
Title: Consumer panel mobile application privacy policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/cpg-inflation-has-peaked/
Title: CPG inflation has peaked - NIQ
Description: The CPI report for October shows inflation dropped. Consumers will still feel the pinch of high CPG prices, but the worst may be over.
Allow: https://nielseniq.com/global/en/news-center/2022/despite-inflation-consumers-decide-to-buy-sustainably/
Title: Despite inflation: Consumers decide to buy sustainably - NIQ
Description: Sustainability is a mega trend of the 21st century. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of consumers regarding sustainability in a representative survey. GfK's latest data shows that sustainability remains important to consumers despite major changes such as the war in the Ukraine. They are willing to spend more money on environmentally friendly products – despite inflation. The GfK Sustainability Index will be published every three months.
Allow: https://nielseniq.com/global/en/events/2024/future-forward-innovation-trends-technology/
Title: FUTURE FORWARD: Innovation, Trends & Technology’ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-releases-2025-cmo-outlook-report/
Title: NIQ Releases 2025 CMO Outlook Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/unveiling-the-2023-fmcg-channel-and-industry-trends/
Title: Unveiling the 2023 FMCG channel and industry trends - NIQ
Description: Unlock reliable FMCG industry and retail channel trends with NIQ's Retail Measurement Services data. With comprehensive data, growth is at your fingertips.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-united-kingdom/
Title: NIQ Retail Spend Barometer – UK Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping UK's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/events/2024/niq-gfk-insight-series-the-full-view/
Title: NIQ-GfK Insight Series: The Full View - NIQ
Description: Unlock The Full ViewTM with NIQ-GfK Insight Series, an exclusive on demand webinar to gain actionable insights into market trends and consumer behavior. Watch now to fuel business growth and make smarter decisions!
Allow: https://nielseniq.com/global/en/events/2024/webinar-the-future-of-wellness-trends-shaping-consumption/
Title: Webinar: The Future of Wellness: Trends Shaping Consumption - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/sweeteners-are-about-much-more-than-taste/
Title: Sweeteners are about much more than taste - NIQ
Description: Public health concerns about the over-consumption of sugars in the modern diet led to the introduction of artificial sweeteners in the last century. Today, they are used in a broad range of packaged food products favored by weight-loss dieters, diabetics, and other consumers who prefer to limit their sugar intake.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/fmcg-trends-in-asia-pacific-e-commerce-and-health-and-wellness-lead-the-way/
Title: Asia Pacific FMCG: E‑commerce & Health Trends 2022
Description: In Asia Pacific, e‑commerce hit 19.5% of FMCG sales and health & wellness surged—home food +15%, frozen +26%, pet care +27%.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/building-brand-equity-in-2024/
Title: What it means to be a brand in 2024 and beyond - NIQ
Description: Products are now differentiated by their tangible values. Build brand equity by knowing the qualities that add value to today’s consumer.
Allow: https://nielseniq.com/global/en/insights/report/2022/pet-food-trends-report-q1-2022/
Title: Pet food trends report Q1 2022 - NIQ
Description: Discover key insights from NielsenIQ's Q1 2022 Pet Food Trends Report. Stay ahead in the market—download your copy today!
Allow: https://nielseniq.com/global/en/insights/report/2023/business-confidence-survey-august-2023/
Title: Business Confidence Survey August 2023 - NIQ
Description: Optimism among Britain’s hospitality leaders has risen for the third quarter in a row, the new Business Confidence Survey from CGA by NIQ and Fourth reveals.
Allow: https://nielseniq.com/global/en/news-center/2022/war-in-ukraine-and-inflation-put-significant-pressure-on-consumer-sentiment/
Title: War in Ukraine and inflation put significant pressure on consumer sentiment - NIQ
Description: War in Ukraine and inflation put significant pressure on consumer sentiment Nuremberg, Germany, March 29, 2022 – The war in Ukraine also leaves its mark on consumer sentiment among Germans, leading to a considerable downturn in March. While the propensity to buy recorded moderate losses compared with the previous month, the economic and income expectations slumped, in part registering new record lows following the 2009 financial crisis. As a result, GfK is forecasting -15.5 points for the consumer sentiment in April, seven points lower than in March of this year (revised -8.5 points). These are the findings of the GfK Consumer Climate Study for March 2022.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-acquires-merchandising-and-analytics-solutions-leader-precima/
Title: Nielsen Acquires Precima® to Enhance Retail Analytics
Description: Nielsen Global Connect has partnered with Precima®, an industry-leading SaaS provider of retail and customer data applications.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-convenience-trend-and-growing-importance-of-private-labels-are-driving-consumer-spending-in-portugal/
Title: Portugal Q3 2024 Retail: Convenience & Private Label Growth
Description: Portuguese retail spend rose 7.3% in Q3 2024 to €6.5 bn, led by convenience foods & a surge in private labels across FMCG & T&D categories.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-social-impact-strategy-combines-data-science-people-make-difference/
Title: Nielsen Launches Social Impact Strategy: Data Meets Service
Description: Nielsen Cares program unites 24h volunteerism & data-driven grants to fight hunger, improve education, and boost diversity since 2010.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/trailblazing-human-vs-ai-debate-wins-award/
Title: Trailblazing Human vs AI debate wins award - NIQ
Description: Discover Marketing Awards, Brand Awareness Campaign success & AI Innovation with GfK.
Allow: https://nielseniq.com/global/en/insights/education/2023/modern-snake-oil-how-flawed-system-1-research-methodology-is-driving-costly-mistakes/
Title: Flawed System 1 Research: Costly Mistakes Uncovered
Description: The allure of System 1 methodologies is that they can unlock hidden understanding about consumer behavior.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/christmas-2023-in-europe-whos-spending-what/
Title: Christmas 2023 in Europe: Who’s Spending What? - NIQ
Description: Is Lego still the go-to brand for Christmas? In times of inflation, have e-shoppers spent as much as last year?
Allow: https://nielseniq.com/global/en/insights/commentary/2011/eye-tracking-bing-vs-google-a-second-look/
Title: Eye Tracking Bing vs. Google: A Second Look
Description: Eye Tracking Bing vs. Google: A Second Look
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-launches-omnisales-solution-to-measure-the-total-market/
Title: NielsenIQ Launches Omnisales for Total Market Measurement
Description: Omnisales delivers deduplicated omni‑channel sales & share—online, in‑store, curbside—for a single view of total FMCG market performance.
Allow: https://nielseniq.com/global/en/news-center/2021/easing-of-the-lockdown-at-the-beginning-of-march-stimulates-consumer-climate-in-germany/
Title: German Consumer Confidence Up +6.5 Pts After March Lockdown Easing
Description: With hard lockdown easing in March, German consumer confidence rose +6.5 pts to –6.2, driven by improved income outlook & purchase sentiment.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-makes-science-based-decision-making-more-accessible-with-launch-of-everyday-analytics/
Title: Nielsen Launches Everyday Analytics for FMCG Teams
Description: Everyday Analytics brings fast, self‑service FMCG tools—price, promo, ad & innovation models—to wider teams for daily, fact‑based decisions.
Allow: https://nielseniq.com/global/en/news-center/2021/global-market-for-technical-consumer-goods-turns-positive-in-2020/
Title: Global market for technical consumer goods turns positive in 2020
Description: Despite a 25% drop in April, global TCG value rose +2% in 2020—driven by stronger demand in IT, office and home appliances post‑COVID shock.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-role-of-technology-in-wellness-in-2025/
Title: The Role of Technology in Wellness in 2025 - NIQ
Description: Trust and transparency are critical for brands looking to leverage AI and digital commerce in the wellness space.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsens-cheryl-grace-named-one-of-black-enterprise-magazines-2017-most-powerful-women-in-business/
Title: Cheryl Grace Named in Black Enterprise’s 50 Most Powerful 2017
Description: Cheryl Grace, Nielsen SVP, recognized among 50 most powerful women in business by Black Enterprise for multicultural leadership and impact.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/why-is-mentoring-so-important-for-female-engineers/
Title: Why is mentoring so important for female engineers
Description: Discover how mentorship is transforming the landscape for female engineers, fostering empowerment & growth. Explore their impact in the tech industry.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/e-commerce-booms-amidst-middle-east-inflationary-pressures/
Title: E-commerce booms amidst Middle East inflationary pressures - NIQ
Description: Get the latest on how inflation is impacting retail CPG sales in Modern Trade and e-commerce channels in Saudi Arabia and the UAE.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-state-of-the-u-s-consumer-recession-mindsets-falling-confidence-and-changing-behavior/
Title: U.S. Consumers Face Recession Mindset & Shopping Shift
Description: Amid inflation‑driven stress, 97% of U.S. shoppers are cost‑conscious—spending more on essentials, clipping coupons, & shifting store choices.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/consumers-home-focus-is-here-to-stay/
Title: Consumers' home focus is here to stay
Description: Despite Covid restrictions easing, behavior suggests that home remains the focus for many buyers. Learn more about how businesses can capitalize on this.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/a-rising-svod-tide-may-not-raise-subscription-prices/
Title: A rising SVOD tide may not raise subscription prices
Description: With the number of subscription video on demand (SVOD) services growing media stakeholders have to wonder when “enough” will become “too much.”
Allow: https://nielseniq.com/global/en/insights/analysis/2024/greece-state-of-the-nation-2023-overview/
Title: Greece State of the Nation – 2023 overview - NIQ
Description: The turnover of the organized food retail trade for the whole of 2023 showed a positive trend of +8.9%, with inflationary pressures being the almost exclusive driver of the sector's growth.
Allow: https://nielseniq.com/global/en/events/2023/revolutionizing-engagement-the-power-of-personalization-and-segmentation/
Title: Revolutionizing Engagement: Personalization & Segmentation
Description: Discover how AI-driven personalization and segmentation strategies can enhance customer engagement & drive sales growth in today's competitive market.
Allow: https://nielseniq.com/global/en/about-us/kristofer-ewing/
Title: Kristofer Ewing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-canadian-omnishopper-a-deep-dive-into-consumer-insights/
Title: The Canadian Omnishopper: A Deep Dive into Consumer Insights - NIQ
Description: In-store and online Canadian shopping behaviour
Allow: https://nielseniq.com/global/en/insights/infographic/2015/major-causes-of-stress/
Title: Major causes of stress
Description: What are the major causes of stress in consumers’ everyday lives? And are there differences between countries, age groups and genders? Take a look at our findings across 22 counties.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/why-the-slowdown-of-gaming-accessories-doesnt-tell-the-whole-story/
Title: Why the slowdown of gaming accessories doesn’t tell the whole story
Description: Looking to understand why the demand for the gaming accessories is slowing down? Find out the latest gaming industry trends now!
Allow: https://nielseniq.com/global/en/news-center/2017/record-global-demand-for-smartphones-and-wearables-in-first-half-2017/
Title: Record global demand for smartphones and wearables in first half 2017
Description: GfK findings for the global telecom market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/netflix-subscription-tracker/
Title: Netflix Subscription Tracker - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-cpg-growth-roadmap-using-actionable-data-to-reignite-consumer-confidence-and-boost-brand-value/
Title: CPG Growth Roadmap: Boost Confidence & Brand Value
Description: Discover how brands can use actionable data to rebuild consumer confidence post-inflation, drive volume growth & enhance long-term brand value.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-rise-of-indie-beauty-insights/
Title: The rise of indie beauty - NIQ
Description: Learn more about how indie brands have outpaced the total beauty and personal care market’s growth rate, becoming innovation leaders and influencing trends.
Allow: https://nielseniq.com/global/en/info/premium-pricing/
Title: Premium pricing - NIQ
Description: Premium Pricing ✓ Definition ✓ Why enterprises and global brands benefit from it ✓ Learn how NIQ helps you crafting premium pricing strategies to increase sales!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/use-global-beauty-trends-to-sculpt-your-strategy/
Title: NIQ Beauty Buzz : Use global beauty trends to sculpt your strategy
Description: To stay ahead in a competitive industry, CPG beauty brands can use market measurement to strategize around the trends driving the market.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tracking-grocery-prices-retail-growth-slowing-as-mays-rate-of-inflation-continues-a-downward-trend/
Title: Tracking grocery prices: Prepare for slower retail growth in the months ahead - NIQ
Description: This article offers an updated read on CPG inflation in the US, and checks in on ongoing trends like declining consumption, rising private label sales, and the growing importance of value-based retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/empowering-young-minds-gfks-school-in-a-bag-partnership/
Title: Empowering Young Minds: GfK's School in a Bag Partnership
Description: Empowering young minds through GfK's Commercial University and School in a Bag charity partnership. Learn how we make a positive impact worldwide.
Allow: https://nielseniq.com/global/en/about-us/beauty-contact-us/
Title: Contact a NielsenIQ Beauty Expert - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/uncommon-sense-when-should-you-consider-an-edlp-pricing-strategy-for-your-product/
Title: Uncommon Sense: When Should You Consider an “EDLP” Pricing Strategy for Your Product? - NIQ
Description: Discover the benefits of EDLP pricing strategies for your products with NielsenIQ insights. Optimize sales now!
Allow: https://nielseniq.com/global/en/insights/education/2024/e-commerce-in-2024/
Title: Winning in e-Commerce 2024 and Beyond - NIQ
Description: Discover how to thrive in the ever-changing CPG e-commerce landscape. Learn 5 key trends shaping the market and get actionable strategies.
Allow: https://nielseniq.com/global/en/events/2023/niq-digital-global-advisory-council-uk/
Title: NIQ Digital Global Advisory Council, UK - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/quality-and-efficacy-may-beat-out-price-sensitivities-amid-coronavirus-concerns/
Title: Consumers Prioritize Quality & Safety Over Price in COVID Era
Description: Consumers were willing to pay more for premiumization during COVID-19, an attitude that could have a lasting impact on consumer markets.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/innovating-out-of-crisis-how-to-find-your-way-forward/
Title: Innovating out of crisis: How to find your way forward - NIQ
Description: Product innovation may seem like a no-go during times of crisis, but the opposite is true—innovation drives sales during difficult times.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/what-my-mentor-taught-me-egle-beliunaite-head-of-product-design/
Title: What My Mentor Taught Me: Egle Beliunaite, Head of Product Design
Description: In our ongoing series, "What My Mentor Taught Me," we delve into the transformative influence of mentorship. Read about Egle Beliunaite in this article.
Allow: https://nielseniq.com/global/en/news-center/2017/in-us-willingness-to-pay-more-for-environment-friendly-products-grows/
Title: In US, willingness to pay more for environment-friendly products grows
Description: At a time when US environmental policy is under increased scrutiny, more than half (56%) of consumers here still say they are willing to pay more to use environment-friendly (“green”) products – an uptick of three percentage points from the 2010 level (53%).
Allow: https://nielseniq.com/global/en/news-center/2023/niq-launches-beauty-trailblazer-program/
Title: NIQ Launches Beauty Trailblazer Program - NIQ
Description: Program Helps Support Equity in Access to Data for Minority-Owned Beauty Brands
Allow: https://nielseniq.com/global/en/news-center/2019/city-university-of-new-york-team-wins-first-gfk-nextgen-hackathon-competition/
Title: CUNY CSI Wins Inaugural GfK NextGen Hackathon
Description: A City University of New York team secured the $5K top prize in the first 10‑day GfK NextGen Hackathon with AI‑based smart speaker strategies.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/whats-next-in-health-trends/
Title: What's next in health trends
Description: What are the health trends post-pandemic? Discover the latest health trends and forecasts using consumer data, including infographics.
Allow: https://nielseniq.com/global/en/news-center/2018/82-of-belgians-want-a-deposit-on-plastic-bottles-and-cans/
Title: 82% of Belgians want a deposit on plastic bottles and cans
Description: More than one voter in two (55%), says that the litter in his / her municipality plays an "important" to "very important" role in his / her choice of vote for the municipal elections in October.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-product-innovators-guide-to-generative-ai/
Title: The Innovator’s Guide to Generative AI - NIQ
Description: Learn how Generative AI can revolutionize your CPG product innovation processes in NIQ BASES' latest report.
Allow: https://nielseniq.com/global/en/insights/report/2022/shopper-trends-2022/
Title: Syndicated Studies & Research: Shopper Trends 2022 - NIQ
Description: NielsenIQ's annual study that provides a comprehensive overview of the grocery retail environment and related trends.
Allow: https://nielseniq.com/global/en/events/2024/bases-latam-roadshow-brasil/
Title: BASES LATAM Roadshow São Paulo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/go-technology-consumers-and-hospitality-2024-in-review/
Title: GO Technology - Consumers and hospitality: 2024 in review - NIQ
Description: Discover key insights on tech trends in hospitality for 2024. Learn how consumer behaviors are shaping the industry. Read the full report now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-f-word-flexitarian-is-not-a-curse-to-the-meat-industry/
Title: The F word: Flexitarian is not a curse to the meat industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-to-understand-and-measure-the-great-grocery-shopper-shift/
Title: How to understand and measure the great grocery shopper shift - NIQ
Description: Grocery shopping behaviors shifted dramatically during the COVID-19 pandemic, and the key to understanding the industry’s new reality lies in omnichannel data.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/embracing-the-era-of-deep-small-data/
Title: Embracing the era of deep, small data - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/good-things-come-from-sustainable-packaging-how-to-get-ready-for-epr/
Title: Good Things Come From Sustainable Packaging - NIQ
Description: Extended Producer Responsibility (EPR) for packaging and paper products has arrived in the United States. Are you ready?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/how-granular-is-your-category-measurement/
Title: How granular is your category measurement? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-dupes-friend-or-foe-beauty-inner-circle/
Title: Beauty dupes: friend or foe? - NIQ
Description: Download the "Beauty dupes: friend or foe?" infographic to learn more about the dupe trend in the beauty category
Allow: https://nielseniq.com/global/en/news-center/2022/shoppers-are-now-facing-higher-prices-in-saudi-arabia-and-the-uae/
Title: Shoppers are now facing higher prices in Saudi Arabia and the UAE - NIQ
Description: Shoppers in Saudi and the Emirates cope with soaring prices, as revealed by NielsenIQ Middle East in its first Fast Moving Consumer Goods (FMCG) Barometer for United Arab Emirates and Kingdom of Saudi Arabia.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/have-you-done-enough-to-win-over-the-consumers-of-the-future/
Title: Have you done enough to win over the consumers of the future?
Description: Stay updated on the latest online shopping trends & retail industry insights. Learn about hybrid working & more to better understand consumer behavior now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-culture-impacts-your-teams-decision-making-capabilities/
Title: Empower Decision Making for Better Business Outcomes | GfK
Description: Understand the working culture at GfK and how it impacts decision-making and overcomes decision paralysis. Learn more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/decoding-her-the-power-of-the-canadian-woman-in-cpg/
Title: Decoding HER: The Power of the Canadian Woman in CPG - NIQ
Description: More than half the population identify as a woman, and with a diverse and unique voice, NIQ offers insights to unpack this and help your business connect.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tapping-into-on-premise-trends-in-australia/
Title: Tapping into On-Premise trends in Australia - NIQ
Description: CGA by NIQ offers insights into Australia’s on-premise trends.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-confidence-up-six-points-in-april-to-30/
Title: Consumer confidence up six points in April to -30 - NIQ
Description: GfK’s long-running Consumer Confidence Index increased six points to -30 in April. All measures were up in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/insights/report/2023/report-a-guide-for-growth-in-consumer-tech/
Title: Technology Industry Analysis & Trends 2023
Description: Stay updated on the latest tech industry trends with our technology industry analysis. GfK analyzes the market & prepares insights for the industry. More info!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/pos-data-vs-panel-data-key-differences/
Title: POS data vs panel data: Key differences - NIQ
Description: CPG brands should know about POS data and panel data, what they’re used for, and where to get them. Do you know the POS data meaning?
Allow: https://nielseniq.com/global/en/insights/analysis/2025/riff-away-how-can-cocktail-creativity-fuel-spirits-growth/
Title: Riff away: How can cocktail creativity fuel spirits growth? - NIQ
Description: As summer approaches and On Premise venues prepare for peak foot traffic, one strategy is emerging as a clear sales accelerator: cocktail riffing—inventive, flavor-forward takes on timeless classics. For US spirits brands this is more than a seasonal trend—it’s an opportunity to innovate and invigorate sales.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/sipping-into-the-future-4-alcohol-trends-for-2024/
Title: Sipping into the Future: 4 Alcohol Trends for 2024 - NIQ
Description: Discover 2024's top alcohol trends with NielsenIQ's expert insights. Stay ahead in the beverage industry. Read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-impact-of-beauty-dupes-on-cosmetics-category-sales/
Title: The impact of Beauty dupes on Cosmetics category sales - NIQ
Description: As dupe sales trend upward, we reviewed the data to see if they’re helping or hurting Cosmetic category growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-warmere-temperaturen-en-een-verlangen-naar-gemak-drijven-consumenten-bestedingen-in-nederland/
Title: NIQ Retail Spend Barometer: Warmere temperaturen en een verlangen naar gemak drijven consumenten-bestedingen in Nederland - NIQ
Description: Tabakswetgeving, warmer zomerweer en gemak waren de belangrijkste factoren die de uitgaven in de markten voor Fast Moving Consumer Goods (FMCG) en Tech en Durables (T&D) in Nederland beïnvloedden tussen juli en september 2024.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-to-get-your-product-mix-right-on-shelf/
Title: How to get your product mix right on-shelf - NIQ
Description: Discover expert strategies to optimize your product mix on shelves and boost sales. Learn more with NielsenIQ insights. Act now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/uk-shopping-more-often-to-spend-less-understanding-the-emergence-of-consumer-rationalization/
Title: UK: Shopping more often spend less - consumer rationalization
Description: Discover how beauty shopping habits differ from Gen Alpha to Boomers in our report on evolving trends across generations. Explore key insights now.
Allow: https://nielseniq.com/global/en/news-center/2021/new-gfk-dstillery-audiences-empower-precise-targeting-of-electric-vehicle-intenders/
Title: New GfK & Dstillery EV Audience Segments Launched
Description: GfK and Dstillery release 8 custom EV intender audience segments—data-driven targeting for auto brands & agencies to reach in-market buyers.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-demographics-germany-2015/
Title: GfK Demographics Germany 2015
Description: The university city of Heidelberg has Germany's highest share of households whose main earners are 30 years old or younger. By contrast, the highest share of senior households can be found in the district of Suhl in Thuringia. These are some of the findings of the study "GfK Demographics 2016", which reveals the regional distribution of family types, age ranges, income levels and accommodation types in Germany.
Allow: https://nielseniq.com/global/en/landing-page/self-service-portal-registration-form-morrisons/
Title: Self Service Portal Registration Form Morrisons - NIQ
Description: Self Service Portal Registration Form Morrisons
Allow: https://nielseniq.com/global/en/insights/analysis/2021/surviving-the-online-jungle/
Title: The fragmented e-commerce marketplace - NIQ
Description: With the growing number of online players, brands and retailers need clearer perspectives on the fractured e-commerce marketplace to succeed.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-on-a-slight-upswing-into-the-next-round/
Title: Consumer sentiment on a slight upswing into the next round - NIQ
Description: After the noticeable improvement in the previous month, consumer sentiment in May paints a rather mixed picture. While income expectations have risen for the eighth time in succession, both the propensity to buy and economic expectations have suffered slight losses. GfK is forecasting -24.2 points in consumer sentiment for June, up 1.6 points from May of this year (revised -25.8 points). These are the findings of the GfK Consumer Sentiment Study for May 2023.
Allow: https://nielseniq.com/global/en/insights/education/2024/unlocking-retail-success-monetizing-customer-loyalty-program-data/
Title: Monetize Loyalty Program Data for Retail Success
Description: Retailers can monetize loyalty data via supplier collaborations—leveraging AI dashboards to boost category growth, inventory, targeting & spend.
Allow: https://nielseniq.com/global/en/insights/report/2025/beyond-price-wars-unlocking-growth-with-private-labels/
Title: Beyond Price Wars: Unlocking Growth with Private Labels - NIQ
Description: Discover how AI, consumer insights, and retail technology are driving private label growth. Unlock sustainable success with data-driven strategies and innovation
Allow: https://nielseniq.com/global/en/insights/education/2022/south-african-consumers-reach-tipping-point-of-affordability/
Title: South African consumers reach tipping point of affordability - NIQ
Description: The stranglehold of the current 13-year inflation high on consumer purchase patterns is evident in newly released data from NielsenIQ South Africa. The State of the Retail Nation report shows that twelve out of the 40 top-selling grocery products are showing double-digit inflation rates.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/is-it-time-to-reassess-the-lipstick-index/
Title: Is it time to reassess the "Lipstick Index"? - NIQ
Description: NielsenIQ research uncovers surprising shifts in the beauty industry’s growth drivers.
Allow: https://nielseniq.com/global/en/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/how-covid-19-is-shaping-the-future-of-personal-care/
Title: How COVID‑19 Shapes the Future of Personal Care
Description: NielsenIQ's recent report shares changing product and e-commerce trends for personal care during and after COVID-19.
Allow: https://nielseniq.com/global/en/events/2023/tips-tricks-to-take-personalization-to-the-next-level/
Title: Tips & Tricks to Take Personalization to the Next Level - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/unlock-online-growth-opportunities-in-asia-pacific/
Title: Unlock online growth opportunities in Asia Pacific - NIQ
Description: Access the right data and analyses to ensure you’re measuring right to build a successful strategy and unlock new growth opportunities for your e-commerce business.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/shoe-market-study/
Title: Shoe Market Study - NIQ
Description: Sneakers, Crocs, Birkentsock: shoes have become objects of desire, collectibles, and tradable items. Deep dive into the shoes market study.
Allow: https://nielseniq.com/global/en/insights/report/2025/beyond-vitality-redefining-cpg-innovation-for-incremental-growth/
Title: Beyond Vitality: Redefining CPG innovation for incremental growth
Description: Discover why only 50% of CPG innovations grow by year two—& how fundamentals-first strategies can double innovation success & drive revenue.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/understand-the-omni-channel-shopper-better-than-ever-with-niq-canada/
Title: Omni‑Channel Shopper Insights: NIQ Canada Webinar
Description: Our experts will discuss the ever-evolving omni channel universe and explore the importance of channels with a view into new areas.
Allow: https://nielseniq.com/global/en/insights/education/2023/premiumization-and-private-label-drive-the-pet-category-from-two-sides/
Title: Premiumization & Private Label Fuel Pet Category Growth
Description: Omnichannel shoppers (42%) fueled 11.7% premium and 19.4% private-label dollar growth; convenience & data shape today’s pet market.
Allow: https://nielseniq.com/global/en/news-center/2020/new-data-from-nielsen-and-headset-reveals-74-of-cbd-buyers-have-pets/
Title: New data from Nielsen and headset reveals 74% of CBD buyers have pets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/in-store-marketing-still-wields-strongest-influence-on-us-shoppers/
Title: In-store marketing still wields strongest influence on US shoppers - NIQ
Description: New GfK research shows online influences rising, with dramatic differences by category
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-purchasing-power-for-clothing-and-shoes-europe-2024/
Title: Map of the Month: Purchasing Power for Clothing and Shoes, Europe 2024 - NIQ
Description: Our Geomarketing Map of the Month for June shows the regional distribution of purchasing power for clothing and shoes in Europe in 2024.
Allow: https://nielseniq.com/global/en/about-us/brandbank/
Title: About NIQ Brandbank | Digital Product Content Experts
Description: Empowering brands and retailers with rich digital content to boost discoverability, shopper engagement, and eCommerce performance.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/adapting-to-economic-challenges-changes-in-czech-shopping-behavior/
Title: Czech Shopping Shifts: Inflation’s Impact on FMCG Habits
Description: Despite easing inflation, Czech consumers cut FMCG volume by ~5%, favoring discounters, private labels, and promotions to manage budgets.
Allow: https://nielseniq.com/global/en/insights/report/2023/e-commerce-in-the-uk-4-key-trends-for-2023/
Title: E-commerce in the UK: 4 key trends for 2023 - NIQ
Description: The economic context reshuffled the landscape of online shopping. Foxintelligence presents 4 Ecommerce trends for the UK in 2023.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-awarded-for-excellence-in-health-and-wellbeing/
Title: Nielsen awarded for excellence in health and wellbeing - NIQ
Description: Discover how Nielsen's commitment to health and wellbeing earned them prestigious awards. Learn more about their initiatives now!
Allow: https://nielseniq.com/global/en/info/brand-equity/
Title: Brand equity - NIQ
Description: What is brand equity, and why is it important for businesses? Learn how to build, manage and measure brand equity, with examples, at NIQ.com.
Allow: https://nielseniq.com/global/en/events/2023/supply-side-east/
Title: Supply Side East - NIQ
Description: NIQ is the leading data expert for emerging & growth brands, providing the full view of the market. Meet us at SupplySide East to learn more.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-50-a-look-at-the-top-latin-america-economies-and-their-consumers/
Title: A look at the top Latin America economies and their consumers
Description: Understand consumers' mindset, lifestyles, and purchase decisions in top LATAM economies to tailor your strategies and connect with them with confidence.
Allow: https://nielseniq.com/global/en/events/2023/black-friday-results-in-a-cautionary-consumer-climate/
Title: Black Friday Results in a cautionary consumer climate​ - NIQ
Description: Webinar with NielsenIQ and Foxintelligence experts that will share unique Black Friday e-commerce data and insights from Western Europe countries.
Allow: https://nielseniq.com/global/en/events/2023/niq-iddba-expo-2023/
Title: NIQ IDDBA Expo 2023 - NIQ
Description: Join us on June 4-6 in Anaheim for the 2023 IDDBA Expo where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/news-center/2019/concerns-about-plastic-waste-soar-in-europe-a-major-worry-for-1-in-2-consumers/
Title: Plastic Waste Concern Rises: Half of Europeans Worried
Description: 50 % of European consumers say plastic waste is a major worry, reflecting soaring concern about pollution and sustainable packaging options.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/online-platforms-are-gaining-traction-for-premium-products-globally/
Title: Online platforms are gaining traction for premium products globally
Description: 45% of global shoppers buy premium items online; key drivers include quality (56%), performance (51%), design (43%), and wellness focus.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-and-aperity-collaborate-to-enhance-open-data-landscape-for-beverage-supply-chain-participants/
Title: Nielsen & Aperity Join to Open Beverage Supply Chain Data
Description: Nielsen and Aperity Inc. have joined the Nielsen Connect Partner Network to form a community-centric data solution.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/opportunity-ahead-for-the-south-africa-consumer/
Title: Opportunity ahead for the South Africa consumer - NIQ
Description: Even with the global pandemic, the retail landscape in South Africa has always moved and changed at its own pace and with its own rules, making it difficult to navigate.
Allow: https://nielseniq.com/global/en/insights/report/2021/breakthrough-innovation-poland-2020-what-is-the-role-of-innovation-in-crisis/
Title: Innovation in Crisis: Poland's 2020 FMCG Breakthroughs
Description: Report analyzing the role of innovations in the pandemic and presenting the best innovations launched in Poland in 2020.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/ingram-micro-conquer-changing-market-customer-and-channel-trends/
Title: Conquer changing market, customer and channel trends - NIQ
Description: Read how Ingram Micro uses GfK’s Supply Chain intelligence to conquer changing market, customer and channel trends
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-report-black-girl-magic-and-brand-loyalty-is-propelling-total-black-buying-power-toward-1-5-trillion-by-2021/
Title: Black Girl Magic Boosts Black Buying Power
Description: Discover how brand loyalty and cultural pride are fueling Black buying power. Read the Nielsen report and unlock insights today.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/power-or-convenience-driving-change-in-the-outdoor-lawn-equipment-market/
Title: Power or Convenience? Driving Change in the Outdoor Lawn Equipment Market - NIQ
Description: Explore how technology is transforming lawn care with advancements in battery-powered mowers and evolving consumer preferences. Learn about the latest trends and future of lawn equipment.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/networking-unlocking-new-professional-opportunities-for-career-development/
Title: Networking: Unlock Career Growth Opportunities
Description: Discover how strategic networking can boost your career development. Gain insights and open new doors—explore our expert commentary now.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/inflation-and-opportunities-around-the-world/
Title: Inflation and opportunities around the world
Description: The impacts of inflation will play out very different in different markets. Brands and retailers could be facing many challenges. Learn more now.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/a-look-into-our-commitment-our-sustainability-report-highlights/
Title: A look into our commitment: Our Sustainability Report Highlights
Description: Explore our unwavering commitment to sustainability in our latest report. Discover how we're making a positive impact on People, Partners, and the Planet. Join us in our journey to create a better world. Read more today!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-state-of-private-labels-in-the-united-states/
Title: The state of private labels in the United States - NIQ
Description: A study of how private label innovations have been performing recently in the United States, including a comparison with branded products’ activity.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/genx-factor-unlocking-the-global-beauty-markets-best-kept-secret/
Title: Gen X drives global beauty trends – discover the insights
Description: Gen X is reshaping the beauty market. Watch our webinar to uncover trends and unlock growth with targeted beauty insights!
Allow: https://nielseniq.com/global/en/insights/report/2023/accelerate-your-growth-how-to-fight-inflation-and-secure-your-market-position/
Title: Fight Inflation and Secure Market Growth
Description: Learn how to fight inflation and protect your market position with strategic insights. Download the report and strengthen your growth now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-preserve-brand-loyalty-in-fmcg-despite-falling-consumer-confidence/
Title: Effective Brand Strategies for Building Consumer Loyalty | GfK
Description: Discover the power of brand strategy in enhancing consumer confidence and building brand loyalty. Trust gfkconsult to optimize your brand's potential.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-consumer-experience-drives-growth-in-home-appliances/
Title: How consumer experience drives growth in home appliances
Description: Discover which key drivers matter in 2023, to create an exceptional customer experience. Learn key strategies for outstanding service and satisfaction.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-fmcg-companies-can-create-a-data-driven-organization/
Title: How FMCG companies can create a data-driven organization - NIQ
Description: Explore the common challenges FMCG companies faced in their digital and tech transformations pre-pandemic, how it all changed in 2020 and 2021, and how you can use the lessons learned to compete in an age of rapid digital acceleration.
Allow: https://nielseniq.com/global/en/events/2023/nrf-big-show-2024/
Title: NRF Big Show 2024 - NIQ
Description: Get the Full View ™ of the Retail Industry with NIQ
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-brands-can-embrace-premiumization-to-outpace-deceleration/
Title: How brands can embrace premiumization to outpace deceleration
Description: Looking to stop deceleration in the consumer technology & durables sector? Premiumization can help certain brands. Read tips that might help your brand now
Allow: https://nielseniq.com/global/en/insights/analysis/2022/four-data-driven-strategies-to-counter-inflations-impact-in-retail/
Title: Four data-driven strategies to counter inflation’s impact in retail
Description: Lorelei Bergin, VP of Analytics at NielsenIQ, shared perspective on confronting retail inflation at the Shoptalk 2022 Conference in Las Vegas
Allow: https://nielseniq.com/global/en/insights/analysis/2024/why-is-retail-media-growing-2/
Title: Why is retail media growing? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/diverse-voices-the-asian-american-consumer-base/
Title: Diverse Voices: The Asian-American Consumer Base - NIQ
Description: A comprehensive report of the buying habits and behaviors of Asian-American consumers.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/measuring-technology-addiction-around-the-globe/
Title: Measuring technology addiction around the globe
Description: One out of three people polled in our global study firmly agree that they “find it difficult to take a break from technology, even when I know I should”.
Allow: https://nielseniq.com/global/en/events/2022/webinar-winning-in-the-on-premise/
Title: Webinar: Winning in the On-Premise. Uncover growth opportunities in 2023 - NIQ
Description: Join our experts as we provide a full picture of the alcoholic beverage market dynamics and trends, exclusively combining On and Off Premise data.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/why-embracing-diversity-is-essential-for-our-software-development-success/
Title: Diversity Fuels Success in Software Development
Description: Embracing diversity in software teams drives innovation and better outcomes. Discover why inclusion matters—read the full story today
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-impact-of-supply-chain-disruptions-on-cpgs/
Title: The impact of supply chain disruptions on CPGs - NIQ
Description: Explore how supply chain disruptions affect CPGs in 2024. Gain insights and strategies to adapt. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-new-eu-energy-label-how-are-markets-preparing/
Title: The new EU energy label: How are markets preparing?
Description: The new EU energy label is hitting home appliances now, changing the scale back to A-G and getting rid of A+(+)(+) ratings. How will it impact your brand?
Allow: https://nielseniq.com/global/en/info/customer-segmentation/
Title: Customer segmentation - NIQ
Description: What is customer segmentation, and why does it matter? Get insights into types of customer segmentation, models, examples, strategies and more at NIQ.com
Allow: https://nielseniq.com/global/en/insights/report/2025/global-bartender-report-2025/
Title: Global Bartender Report 2025 - NIQ
Description: BarSights powers our Global Bartender Report, presenting an invaluable opportunity for beverage suppliers to connect with and drive advocacy among bartenders worldwide.
Allow: https://nielseniq.com/global/en/insights/education/2021/the-pet-food-trends-and-attributes-that-drove-in-store-sales-and-online-searches-in-2020-2021/
Title: The pet food trends and attributes that drove in-store sales and online searches in 2020-2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-table-stakes-the-practical-implication-of-transparency-in-omnichannel-retail/
Title: Transparency in Omnichannel Retail: Key Insights
Description: Discover how transparency impacts omnichannel retail strategies and what brands must do to stay competitive. Watch the webinar to learn more!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/hama-elevating-business-decision-making/
Title: Hama: Elevating business decision-making - NIQ
Description: Find out how GfK support Hama from identifying potential to executing campaigns. Read the success story now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-leverage-the-consumer-trends-driving-the-success-of-618-and-prime-day/
Title: Top Consumer Trends Behind 618 & Prime Day Success
Description: Explore key consumer trends driving 618 and Prime Day growth. Learn how to leverage them for your brand's success. Read more now.
Allow: https://nielseniq.com/global/en/insights/report/2024/nielseniq-indonesia-mid-year-consumer-outlook-guide-to-2025/
Title: NielsenIQ Indonesia Mid-Year Consumer Outlook Guide to 2025 - NIQ
Description: Explore NielsenIQ's 2024 Indonesia Consumer Outlook Guide. Gain key insights to drive your strategies in 2025. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-july-2023/
Title: Foodservice Price Index July 2023 - NIQ
Description: Inflation as measured by the CGA Prestige Foodservice Price Index fell marginally to 21.7% year-on-year in July.
Allow: https://nielseniq.com/global/en/news-center/2017/nearly-10-of-us-adults-used-podcasts-recently/
Title: Nearly 10% of US adults used podcasts recently
Description: Nearly one in 10 US adults downloaded or listened to a podcast in the last 30 days – a young, well educated, and highly successful audience that relies on both digital and traditional media.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/dive-into-ingredients-to-find-growth/
Title: Dive into ingredients to find growth - NIQ
Description: New pathways to growth powered by deep, enriched product attribution data
Allow: https://nielseniq.com/global/en/news-center/2017/majority-of-internet-users-read-books-either-daily-or-at-least-once-a-week/
Title: Most internet users read books either daily or once a week
Description: Discover how frequently global internet users read books and what this means for content creators. Explore the full insights now!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/opportunity-in-crisis-trump-cards-for-brands-and-retailers-in-q4-2022/
Title: Opportunity in crisis: trump cards for brands and retailers in Q4 2022
Description: Learn about the opportunities for brands and retailers in Q4 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/effortless-living-how-brands-can-harness-the-potential-of-robots/
Title: Effortless living: how brands can harness the potential of robots
Description: Rise of the robots: the quest for a better life is driving consumer demand for home automation. Read the blog!
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-climate-index-to-enjoy-a-strong-start-to-the-new-year/
Title: Consumer climate index to enjoy a strong start to the new year
Description: Findings of the GfK Consumer Climate Study for Germany for December 2016
Allow: https://nielseniq.com/global/en/landing-page/best-brands-belgium-en-2025/
Title: Best Brands Belgium -EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/germany-consumer-sentiment-stagnating-in-july/
Title: Germany: Consumer sentiment stagnating in July - NIQ
Description: Germany: Consumer sentiment stagnating in July Nuremberg, 28. July 28, 2021 – After the recent uptick in interest, consumer confidence is taking a breather in July. Both economic and income expectations show moderate losses, while the propensity to buy may again be increasing slightly. As a result, GfK forecasts a -0.3 point change in consumer sentiment in August, the same value as in July of this year. This is what the GfK Consumer Climate Study found for July 2021.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/2023-holiday-spending-outlook/
Title: 2023 Holiday Spending Outlook - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/activating-attributes-how-brands-can-avoid-missing-millions/
Title: Activating attributes: How brands can avoid missing millions - NIQ
Description: Learn how leveraging product attribute data you can begin claiming revenue you’ve been leaving on the table.
Allow: https://nielseniq.com/global/en/news-center/2023/new-gfk-cmo-survey-only-7-percent-of-marketing-leaders-feel-they-are-fully-equipped-for-success/
Title: GfK CMO Survey: Only 7% Feel Fully Equipped
Description: Discover why just 7% of marketing leaders feel prepared for success. Get insights from the GfK CMO Survey 2023. Learn more in the full report!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/inflation-relief-how-smbs-can-deliver-value/
Title: Inflation relief: How SMBs can deliver value - NIQ
Description: The impact of inflation is universal, however, exclusive small brand buyers have unique saving strategies.
Allow: https://nielseniq.com/global/en/landing-page/efficiency-unleashed-how-planogram-automation-is-transforming-retail/
Title: How Planogram Automation is Transforming Retail - NIQ
Description: Discover how NIQ's Spaceman Automation boosts planogram efficiency, reduces out-of-stocks, & drives 10–35% category sales growth across retail stores.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/what-chinese-drivers-want-from-the-connected-car/
Title: What chinese drivers want from the connected car
Description: What chinese drivers want from the connected car
Allow: https://nielseniq.com/global/en/insights/commentary/2023/eyeware-in-focus-key-trends-shaping-the-market-in-2023/
Title: Eyeware in focus: key trends shaping the market in 2023
Description: Get ahead of the curve with 2023 Eyewear Trends, data, insights and trends featuring fashionable eyewear. Unlock GfK's expertise - start reading now!
Allow: https://nielseniq.com/global/en/news-center/2022/sharp-drop-in-purchasing-power-causes-consumer-sentiment-to-plummet-further/
Title: Consumer Sentiment Falls with Power Drop
Description: A sharp decline in purchasing power is worsening consumer sentiment. Discover what’s behind the shift and prepare with NIQ insights.
Allow: https://nielseniq.com/global/en/insights/education/2022/amazon-prime-day-1-recap/
Title: How consumers shopped Amazon Prime Day 2022 - NIQ
Description: With day two of Amazon Prime Day underway in the U.S., the latest NielsenIQ survey data shows what and how Americans shopped Prime Day one.
Allow: https://nielseniq.com/global/en/news-center/2025/europeans-spend-an-average-of-772-euros-on-fashion/
Title: Europeans spend an average of 772 euros on fashion - NIQ
Description: The average purchasing power for clothing and shoes in Europe is 772 euros per capita, but there are huge differences between the countries.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/relaxing-vs-adventure-breaking-down-vacation-preferences-around-the-world/
Title: Relax or Explore? Global Travel Preferences
Description: When it comes to taking a vacation, more than half of people surveyed internationally prefer a vacation where they “relax and take it easy”.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-human-food-trends-have-impacted-pet-food-search-terms/
Title: How human food trends have impacted pet food search terms - NIQ
Description: Popular human health and wellness food trends have spilled over to influence pet food search terms and how we view our animals.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/retail-media-4-steps-to-exciting-revenue-stream-for-european-retailers/
Title: Retail media: 4 steps for EU retailer growth
Description: Discover 4 key steps to turn retail media into a revenue stream for European retailers. Explore the strategy now and boost your profits!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/tactics-to-navigate-a-long-term-inflationary-environment/
Title: Tactics to navigate a long-term inflationary environment
Description: Learn about key tactics to navigate a long-term inflationary environment.
Allow: https://nielseniq.com/global/en/insights/report/2023/playing-to-win-in-the-irish-on-premise/
Title: Playing to Win in the Irish On Premise - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-brandbank-launches-new-product-data-optimization-solution/
Title: NIQ Brandbank launches new product data optimization solution - NIQ
Description: Discover how NIQ Brandbank's new product data optimization solution revolutionizes retail efficiency. Learn more today!
Allow: https://nielseniq.com/global/en/events/2023/craft-brewers-conference/
Title: Craft Brewers Conference - NIQ
Description: NIQ is the leading data expert giving brands the full view of the market. Meet the NIQ team at the upcoming Craft Brewers Conference Show and get started with Byzzer today.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/4-crucial-questions-addressed-by-apac-tariffs-sentiment-impact-study/
Title: 4 crucial questions addressed by APAC Tariffs Sentiment & Impact study - NIQ
Description: Discover crucial business questions addressed by NIQ APAC tariffs sentiment and impact study. Anticipate the shift before it happens.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-october-us/
Title: Monthly eCommerce Pulse October - US - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-to-maximize-the-power-of-premium-buyers-in-challenging-times/
Title: How to maximize the power of premium buyers in challenging times
Description: Learn how to profile High Spec Premium Buyers and the opportunity they present in your business. Maximize the power of premium.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/tcg-summit-2024-event-wrap-up-with-keynote-speaker-namrata-gotarne/
Title: TCG Summit 2024: Event wrap-up with keynote speaker Namrata Gotarne
Description: The highlights and key takeaways from this year's event.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/europeans-cutting-use-of-domestic-appliances-to-save-money/
Title: Europeans cutting use of domestic appliances to save money
Description: Around 1/3 of Europeans are saving money by using their home appliances less by switching to energy saving programs such as washing at lower temperatures
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-climate-light-at-the-end-of-the-tunnel/
Title: Consumer Climate: Light at the end of the tunnel? - NIQ
Description: Consumer sentiment in Germany is improving at the end of the year: Income expectations and the willingness to buy show noticeable growth. The economic expectations are also improving slightly. In the forecast for January, the Consumer Climate rises to -25.1 points – an improvement of 2.5 points compared to the previous month (revised to -27.6 points). These are the results of the GfK Consumer Climate powered by NIM for December 2023.
Allow: https://nielseniq.com/global/en/landing-page/beauty-evolves-are-you-ready-state-of-beauty-mid-year-update/
Title: Beauty Evolves: Are you ready? State of Beauty Mid Year Update - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/holidays-by-the-numbers-us-easter-sales-trends-for-2023/
Title: Holidays by the numbers: US Easter sales trends for 2023 - NIQ
Description: NIQ thought leaders quantify five CPG Easter sales trends for 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/2022s-early-u-s-holiday-deal-days-saw-cash-strapped-consumers-stocking-up-on-groceries-over-gadgets/
Title: 2022 Early Holiday Deals: Essentials Over Gadgets | NIQ
Description: In October 2022, 41% of U.S. shoppers prioritized groceries & essentials during early holiday deals, reflecting inflation-driven spending habits.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-czech/
Title: NIQ Retail Spend Barometer – Czech Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Czech's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/secret-to-the-consumer-purchase-journey-how-to-win-in-the-online-jungle/
Title: Consumer purchase journey & how to win in the online jungle
Description: How does the consumer purchase journey really begin? There’s no doubt that online is the go-to channel for consumers when looking for a tech..
Allow: https://nielseniq.com/global/en/landing-page/best-brands-poland-en-2025/
Title: Best Brands Poland - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/map-of-the-month-gfk-purchasing-power-europe-2017/
Title: Map of the month: GfK Purchasing Power Europe 2017
Description: Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/ready-to-drink-cocktail-trends-what-you-need-to-know/
Title: Ready-to-drink cocktail trends: What you need to know - NIQ
Description: NielsenIQ analysis shows that the latest ready-to-drink cocktail trends point to a change in how consumers enjoy alcoholic beverages at home.
Allow: https://nielseniq.com/global/en/news-center/2016/to-reduce-health-costs-50-of-aca-exchange-customers-are-cutting-back-on-care-gfk-study/
Title: GfK Study: 50% Cut Healthcare to Reduce Costs
Description: Half of ACA exchange customers cut back on care to manage costs, says GfK. Learn more about health decisions under financial pressure.
Allow: https://nielseniq.com/global/en/news-center/2025/which-celebrity-alcohol-brand-endorsements-are-most-effective-in-australia/
Title: Top Celebrity Alcohol Endorsements in Australia
Description: Discover which celebrity alcohol brand endorsements most influence Australian consumers. See the top performers and marketing insights now.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-consumers-are-shopping-in-2023-fmcg-trends-in-the-middle-east-and-africa/
Title: How consumers are shopping in 2023: FMCG trends in the Middle East and Africa - NIQ
Description: The consumer landscape in the Middle East and Africa (MEA) region is constantly evolving, with new trends and behaviors emerging every year.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-is-stabilizing/
Title: Consumer sentiment is stabilizing - NIQ
Description: Consumer sentiment is stabilizing Nuremberg, January 27, 2022 – Consumer confidence in Germany is halting its downward trend at the beginning of 2022. In January, compared with the previous month, both economic and income expectations have ticked upwards, as has purchasing propensity. GfK is forecasting a decrease of -6.7 points in consumer sentiment for February 2022, up 0.2 points from January of this year (revised from -6.9 points). These are the findings of the GfK Consumer Sentiment Study for January 2022.
Allow: https://nielseniq.com/global/en/news-center/2016/european-retail-in-2016-slow-but-real-value-growth/
Title: European retail in 2016: Slow but real-value growth
Description: GfK has carried out a comprehensive analysis of the European retail scene in 33 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity as well as a turnover prognosis for 2016. The study is part of the new edition of ACROSS Magazine, which is being launched at the 2016 ICSC European conference in Milano, Italy.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/niq-beauty-buzz-understanding-global-beauty-trends-across-generations/
Title: NIQ Beauty Buzz: Understanding global beauty trends across generations - NIQ
Description: Unlock the secrets of global beauty trends across generations. From Gen Z's demand for sustainability to Millennials' love for personalized solutions, this blog post covers it all.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-european-soccer-championship-influenced-both-fmcg-and-td-market-in-q2/
Title: Retail Spend Boosted by Euro Soccer in Q2 2024
Description: Explore how the European Soccer Championship impacted FMCG and TD markets in Q2 2024. Read our insights and analysis now!
Allow: https://nielseniq.com/global/en/insights/education/2021/technology-adoption-is-driving-an-e-commerce-boom/
Title: Tech Adoption Fuels E-Commerce Growth in CPG Sector
Description: Discover how rapid tech adoption accelerates e-commerce in the CPG industry, reshaping consumer behavior and driving digital transformation.
Allow: https://nielseniq.com/global/en/news-center/2024/consumer-climate-stabilization-at-low-level/
Title: Consumer Climate: Stabilization at low level - NIQ
Description: Following the bitter setback in the previous month, consumer sentiment in Germany made a slight recovery in February. Even though income expectations rose, willingness to buy and economic expectations barely showed any signs of improvement. In addition, the willingness to save also had a dampening effect. The Consumer Climate therefore only increases slightly again after the significant decline in the previous month. In the forecast for March, the indicator increases to -29 points. This represents a plus of 0.6 points compared to the previous month (revised to -29.6 points). These are the findings of the GfK Consumer Climate powered by NIM for February.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/innovation-vitality-the-payoff-is-worth-the-pursuit/
Title: Innovation vitality: The payoff is worth the pursuit - NIQ
Description: More innovations succeed than businesses realize. What signals success or failure of innovative products? NIQ expert Ramon Melgarejo shares the secret.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-digital-advisory-council-uae/
Title: NielsenIQ Digital Advisory Council, UAE - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/private-label-fmcg-opportunities-2023/
Title: Private Label FMCG opportunities in 2023
Description: Private Labels are key in providing a differentiated customer experience that helps boost shopper loyalty by providing what they want, at the right value.
Allow: https://nielseniq.com/global/en/news-center/2022/household-appliances-still-showing-growth-opportunities-in-2022-despite-growing-crisis-mood/
Title: Household appliance growth persists in 2022
Description: Despite a crisis mood, the household appliance market remains strong in 2022. Discover key insights and opportunities—read more now!
Allow: https://nielseniq.com/global/en/insights/report/2020/global-e-commerce-study/
Title: Syndicated Studies & Research: Global E-commerce Study - NIQ
Description: NielsenIQ's study provides online retailers and manufacturers with a 360-degree view of e-shoppers and global e-commerce trends.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-consumer-spending-in-belgium-increases-despite-inflation/
Title: Belgium Retail Spending Rises Despite Inflation | NIQ
Description: Belgium's consumer spending grew by 1.3% in Q3 2024, reaching €9.4B, driven by inflation, warm weather, & a shift toward premium FMCG & T&D products.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-digital-shelf-for-cpg-brands/
Title: The digital shelf for CPG brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-uae/
Title: Retail Spend Barometer UAE - NIQ
Description: Explore UAE's latest retail trends with NielsenIQ's Retail Spend Barometer. Gain insights to drive your strategy. Read now!
Allow: https://nielseniq.com/global/en/info/conversion-rate-optimization/
Title: Conversion rate optimization - NIQ
Description: Discover CRO's power in boosting online conversions. Learn strategies, data insights, and NIQ's expertise for optimal results.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/inside-the-minds-of-the-virtual-shopper/
Title: Inside the minds of... The Virtual Shopper
Description: Discover 2021’s retail industry trends and how to capitalize on the needs of the virtual shopper in a post-pandemic landscape.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-ai-insights-are-reshaping-the-organizational-chart-of-the-future/
Title: How AI insights are reshaping the organizational chart of the future
Description: The adoption of AI is optimizing the traditional organizational structure. Learn how AI insights bring teams together to change company hierarchy patterns.
Allow: https://nielseniq.com/global/en/insights/report/2023/wine-insight-reports-2023/
Title: Wine Insight Reports - NIQ
Description: CGA’s research into the category combines exclusive consumer, sales and outlet data to provide a complete picture of the market landscape and the opportunities for success into 2023.
Allow: https://nielseniq.com/global/en/insights/education/2022/brandbank-do-shoppers-trust-your-product-information-why-brands-need-to-go-beyond-the-label/
Title: Do Shoppers Trust Your Product Info?
Description: Shoppers want more than labels—discover how accurate product info builds trust & boosts sales. Learn how to optimize your brand’s data today.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/double-days-hold-the-power-to-make-or-break-a-brand/
Title: Double Days hold the power to make or break a brand - NIQ
Description: NielsenIQ E-commerce Accelerator identifies how consumers respond to Double Days events throughout Asia.
Allow: https://nielseniq.com/global/en/insights/education/2023/three-critical-questions-to-unlock-innovation-success-in-2023/
Title: Three critical questions to unlock innovation success in 2023 - NIQ
Description: NIQ Managing Director of BASES, Ramon Melgarejo, weighs in on three keys to successful innovation in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-cpg-innovators-guide-to-vitality/
Title: The CPG Innovator’s guide to vitality - NIQ
Description: For manufacturers, reaching innovation vitality might feel like a gamble— but armed with the right insights and strategies, it’s more achievable than you might think.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/world-cup-2022-fmcg-trends-to-watch/
Title: World Cup 2022: FMCG trends to watch - NIQ
Description: NielsenIQ takes a look at the World Cup 2022 FMCG trends that manufacturers and retailers need to be aware of.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/explore-market-nuances-in-health-needs-to-unlock-rewarding-habits/
Title: Explore market nuances in health needs to unlock rewarding habits - NIQ
Description: In the coming year, success in health-focused marketing will rest on truly understanding consumers’ nuances in health and wellness priorities
Allow: https://nielseniq.com/global/en/insights/analysis/2022/trends-shaping-the-global-fmcg-retail-landscape/
Title: Trends shaping the global FMCG retail landscape - NIQ
Description: NielsenIQ’s industry-leading Retail Measurement Services (RMS) has identified new and meaningful shifts in the current consumer behavior and FMCG retail channel landscape around the globe.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-drives-its-global-digitalization-through-acquisition-of-digital-panel-specialist-netquest/
Title: GfK drives its global digitalization through acquisition of digital panel specialist Netquest
Description: GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
Allow: https://nielseniq.com/global/en/industries/retail/collaborate-with-your-suppliers/
Title: Retail-Supplier Collaboration Solutions | NIQ
Description: Discover how NIQ's solutions enhance retailer-supplier collaboration, driving profitability & brand loyalty through shared insights & strategies.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/bold-consumer-led-growth/
Title: Bold. Consumer-Led. Growth. | GfK Blog
Description: A growth strategy response to economic stagflation | Growth Architect | Read our blog!
Allow: https://nielseniq.com/global/en/news-center/2017/more-people-firmly-agree-with-sharing-personal-data-in-return-for-rewards-than-firmly-disagree/
Title: Sharing Personal Data for Rewards – 27% Agree Globally
Description: 27 % agree to share personal data for rewards—unlock insights on age, country trends & business implications. Explore full infographic now!
Allow: https://nielseniq.com/global/en/events/2023/bases-neuro-roadshow-london/
Title: BASES London Neuro Roadshow - NIQ
Description: Embark on a unique exploration of consumer insights at the BASES Neuro Road Show in the heart of London from February 6th to February 8th, 2024.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-in-the-us/
Title: Monthly eCommerce Pulse in the US - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-and-gfk-complete-combination-creating-the-worlds-leading-consumer-intelligence-company/
Title: NIQ and GfK Merge to Form Leading Consumer Intelligence Firm
Description: NIQ & GfK have combined to create the world's leading consumer intelligence company, offering unparalleled insights across markets & industries.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-unveils-comprehensive-2024-consumer-outlook-report-navigating-global-trends-and-insights-for-strategic-growth/
Title: 2024 Global Consumer Outlook: Trends & Insights | NIQ
Description: Explore NIQ's 2024 Consumer Outlook Report for strategic insights into global consumer trends, regional variances, and growth opportunities.
Allow: https://nielseniq.com/global/en/news-center/2019/trust-transparency-lead-way-nielsens-latest-non-financial-materiality-assessment/
Title: Trust & Transparency – Nielsen’s Non‑Financial Update
Description: Trust & transparency lead Nielsen’s latest non‑financial materiality report. Explore ESG insights & stakeholder value. Read the full update now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/u-s-hard-cider-sales-show-declines-overall-local-bright-spots/
Title: U.S. hard cider sales show declines overall, local bright spots - NIQ
Description: The latest NIQ data shows that U.S. consumer concern for health and sustainability could be a path to growth for flagging hard cider sales.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/consumer-behavior-datapoints-to-watch-and-why/
Title: Consumer Behavior: datapoints to watch and why
Description: Learn what consumer behavior datapoints to watch and why.
Allow: https://nielseniq.com/global/en/insights/education/2021/8-ways-to-obtain-cultural-resonance-when-building-brand-equity/
Title: 8 ways to obtain cultural resonance when building brand equity - NIQ
Description: In this post, we’re going to share 8 ways to obtain cultural resonance and embed your brand in the hearts and minds of consumers for generations to come.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/webinar-food-allergy-consumer-journey-and-implications-for-grocery-industry/
Title: Webinar: Food allergy consumer journey and implications for grocery industry - NIQ
Description: Watch the on-demand session with wellness industry experts from FARE and NielsenIQ for insights into the food allergy consumer journey and implications for the grocery sector.
Allow: https://nielseniq.com/global/en/events/2024/linkontro-2024/
Title: Linkontro 2024
Description: Linkontro 2024: "Imagining New Enterprises." Join the biggest FMCG event in Italy.
Allow: https://nielseniq.com/global/en/news-center/2023/navigating-from-turbulence-to-opportunity-in-the-global-tech-and-durables-market/
Title: Global Tech & Durables: From Turbulence to Opportunity | NIQ
Description: Explore how the global Tech & Durables market is transitioning from decline to growth, with insights on consumer trends, sustainability, & regional dynamics.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-despite-rising-expectations-consumer-climate-stabilizes-at-a-low-level/
Title: Germany Consumer Climate 2025 – Low Level & Rising Savings
Description: Despite slight rebound to –24.5 in April, German consumer climate stays low as savings rise. Explore sentiment, trends & outlook now!
Allow: https://nielseniq.com/global/en/insights/report/2023/master-the-2023-apac-tech-durables-marketplace/
Title: gfkconsult Regional Report: APAC Market Outlook 2023
Description: Discover the latest insights and strategic direction in APAC with gfkconsult’s Regional Report.
Allow: https://nielseniq.com/global/en/events/2023/etail-2023/
Title: eTail 2023 - NIQ
Description: NIQ eTail 2023. Asia's premier e-commerce & digital marketing retail summit. June 6-8, 2023 Singapore
Allow: https://nielseniq.com/global/en/insights/commentary/2023/improve-your-brand-strength-with-gfks-brand-architect/
Title: How to make a successful brand
Description: Enhance your brand strategy with expert tips on brand awareness, voice, and perception. Boost your brand with KPI tracking and more. Read on now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/four-essential-rules-for-career-success-gfk/
Title: Essential Rules for Career Success | GfK
Description: Discover essential rules to achieve career success with GfK's expert guidance. Learn practical tips on self-care, work-life balance, & proactivity at work now!
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-october-2024/
Title: Germany On Premise Consumer Pulse Report: October 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/online-premiumization-and-stayhome-shaped-market-for-technical-consumer-goods-in-2021/
Title: Pet Product Retail Sales Drivers – 2021 Data Insights
Description: Key drivers in pet product sales 2021: pricing, premiumization & online reach. Unlock strategies to grow pet category now!
Allow: https://nielseniq.com/global/en/insights/infographic/2023/thriving-as-an-smb-in-the-personal-care-industry-key-insights-and-market-realities/
Title: Thriving as an SMB in the Personal Care industry: Key insights and market realities - NIQ
Description: Unlock the latest global Personal Care industry trends and connect the dots between consumer behavior and market realities with NIQ’s latest infographic.
Allow: https://nielseniq.com/global/en/insights/education/2022/3-useful-metrics-to-optimize-your-cpg-trade-promotion-spend/
Title: 3 Useful Metrics to Optimize Your CPG Trade Promotion Spend - NIQ
Description: Learn what trade spend is, how trade promotions work, and which key metrics you can track using simple Byzzer reports.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/why-consumers-flock-to-brands-with-a-circular-business-model/
Title: Why consumers flock to brands with a circular business model
Description: GfK research shows that a growing number of eco-active consumers not only want to buy from brands that champion sustainability, but they also want to play an active role in driving green practices. Find out why the closed-loop circular business model should be your new business imperative.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-continues-to-stabilize/
Title: Consumer sentiment continues to stabilize - NIQ
Description: Nuremberg, Germany, November 25, 2022 – Consumer sentiment continues to stabilize in November. Both economic and income expectations have increased slightly. The propensity to buy, however, has suffered minimal losses. GfK is forecasting -40.2 points in consumer sentiment for December 2022, up 1.7 points from November of this year (-41.9 points). These are the findings of the GfK Consumer Sentiment Study for November 2022.
Allow: https://nielseniq.com/global/en/insights/multimedia/2025/uk-consumer-confidence-down-five-points-to-22-in-january-podcast/
Title: UK Consumer Confidence Dips in January 2025: Insights Podcast
Description: Explore UK consumer confidence trends in our latest podcast. Gain insights and actionable strategies. Listen now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/must-know-2023-retail-tech-trends-pt-1/
Title: Must-know 2023 Retail Tech Trends, pt. 1
Description: Improve your retail business with the latest retail trends & solutions. Explore the latest in-store experience and omnichannel strategies in retail for 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-digital-shelf-and-hero-images/
Title: The digital shelf and hero images - NIQ
Description: The hero image is an essential part of the digital shelf. It's what allows consumers to find what they need they're shopping online.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/celebrity-beauty-brands-key-success-drivers-in-2023/
Title: Celebrity beauty brands: Key success drivers in 2023 - NIQ
Description: How can brands stand out in the fiercely competitive celebrity beauty category? NielsenIQ dives into the market and analyzes key drivers of success.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-to-build-a-data-driven-culture/
Title: How to build a data-driven culture - NIQ
Description: With a strong data-driven culture, your organization will never miss a growth opportunity. Share consumer data across your business to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-chile-en/
Title: Retail Spend Barometer Q2 2024 Chile - EN - NIQ
Description: Explore the latest trends in Chile's retail spending with NielsenIQ's Retail Spend Barometer. Gain insights now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/clean-beauty-an-evolution-from-ingredients-to-ethics/
Title: Clean beauty: An evolution from ingredients to ethics - NIQ
Description: Demand for clean and green beauty and personal care products is growing fast, but consumers today want more than just quality ingredients. They are also looking to support brands which focus on sustainability and ethical production
Allow: https://nielseniq.com/global/en/news-center/2024/niq-announces-the-launch-of-the-full-view-measurement-the-next-evolution-in-cpg-market-insights/
Title: NIQ Announces the Launch of the Full View™ - Measurement, the Next Evolution in CPG Market Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/indias-fmcg-market-remains-resilient-and-is-poised-for-growth-in-2024/
Title: India FMCG Growth 2024 – Resilient Market with +6 % Value
Description: India FMCG up 6 % in Q4 ’23, volumes +6.4 %. Urban‑rural gap narrows—rural surges. Discover drivers & future outlook now!
Allow: https://nielseniq.com/global/en/insights/report/2017/unpacking-south-african-millennials/
Title: Unpacking South African Millennials
Description: Marketers are familiar with the global definition of Millennials but few understand these consumers in the South African context. GfK gives you a lens into the South African's millennial.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/overcoming-imposter-syndrome-for-product-development/
Title: Overcoming Imposter Syndrome for Product Development
Description: Discover how to overcome imposter syndrome in product development. Boost confidence, foster innovation, collaboration, and resilience for successful outcomes.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-increasing-willingness-to-save-dampens-further-recovery-in-consumer-climate/
Title: Germany: Increasing Willingness to Save Dampens Further Recovery in Consumer Climate - NIQ
Description: Consumer sentiment in Germany begins the new year with a bumpy start. Both economic and income expectations as well as the willingness to buy suffered losses in January. The willingness to save, on the other hand, recorded slight increases.
Allow: https://nielseniq.com/global/en/events/2023/gci-beauty-accelerate/
Title: GCI Beauty Accelerate - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/enhancing-in-store-experience-with-retail-analytics-tech-pt-2/
Title: Enhancing In-Store Experience with Retail Analytics & Tech, pt 2
Description: Improve your retail business with the latest retail trends & solutions. Explore the latest in-store experience and omnichannel trends in retail for 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/meet-the-new-meat-eater/
Title: Meet the new ‘meat’ eater - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/chat-cpg-rise-of-the-robots-brandbank/
Title: Chat CPG: Rise of the Robots - NIQ
Description: In NIQ Brandbank’s latest report we examine the possibilities and explore where brands and retailers can implement AI to enhance the shopper experience
Allow: https://nielseniq.com/global/en/insights/report/2022/brand-strategy-essentials-for-scaling-smb-growth-and-leading-retail-trends/
Title: SMB Brand Strategy: Scaling Growth & Retail Trend Insights
Description: Brand strategy essentials that SMBs can use to scale growth and lead retail trends can be unlocked in our four key insights bases.
Allow: https://nielseniq.com/global/en/insights/education/2021/earning-pet-products-place-in-retailers-assortment/
Title: Pet Product Assortment – Data-Driven Shelf Inclusion
Description: Earn shelf space with data: show category growth, basket impact & predictive analytics. Boost retailer placement and sales today!
Allow: https://nielseniq.com/global/en/client-learning/data-decoder/
Title: Data Decoder - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-86-consumer-outlook-2024/
Title: Consumer Outlook 2024: The Fundamentals & Sustainability
Description: From electric vehicle demand to new technology, discover what’s driving your market in this new episode featuring the Future of Mobility report.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-recovery-continues-but-momentum-slows/
Title: Consumer sentiment recovery continues, but momentum slows - NIQ
Description: Consumer sentiment in Germany painted a mixed picture in March. While income expectations continued their recovery, the propensity to buy showed little change. In contrast, economic expectations must accept a small setback after previously increasing four times in a row. GfK is forecasting -29.5 points in consumer sentiment for April, up 1.1 points from March of this year (revised -30.6 points). These are the findings of the GfK Consumer Sentiment Study for March 2023.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-hispanic-beauty-consumer-report-a-growing-and-dynamic-cohort/
Title: Hispanic Beauty Consumer – Growing & Dynamic Cohort
Description: U.S. Hispanic beauty buyers: 19% of population, $2.4T power, outpacing in hair, cosmetics & fragrance. Learn key trends now!
Allow: https://nielseniq.com/global/en/news-center/2022/global-smartphone-market-recovers-in-2021/
Title: Global smartphone market recovers in 2021 - NIQ
Description: Global smartphone market recovers in 2021 After a significant drop in revenue in 2020, the global market for smartphones recorded a growth in revenue of 13.4 percent in 2021 to a total of 365.5 billion US-dollars. GfK experts also forecast a further recovery for 2022. These are GfK’s findings ahead of the Mobile World Congress 2022 in Barcelona.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-relevance-of-price-and-non-price-promotions/
Title: The relevance of price and non-price promotions
Description: The relevance of price and non-price promotions Author: Bjoern Kroog, Head of Voice of Customer, Advanced Analytics in GfK Promotional events
Allow: https://nielseniq.com/global/en/news-center/2021/germany-consumer-sentiment-at-its-highest-since-august-2020/
Title: Germany: Consumer sentiment at its highest since August 2020 - NIQ
Description: Germany: Consumer sentiment at its highest since August 2020 Nuremberg, June 25, 2021 – Consumer confidence in Germany increased noticeably in June. Both economic and income expectations increased significantly, along with the propensity to buy showing moderate growth. As a result, GfK is forecasting a value of -0.3 points in consumer sentiment for July 2021, up 6.6 points from June of this year (revised from -6.9 points). These are the findings of the GfK Consumer Climate Study for Germany for June 2021.
Allow: https://nielseniq.com/global/en/insights/report/2022/report-seeing-the-big-picture-of-e-commerce/
Title: Report: Seeing the big picture of e-commerce - NIQ
Description: The rise of online is disrupting the course of the FMCG industry and FMCG ecommerce. Download this pdf ecommerce report, which shows the latest data on e-commerce landscape to help you identify the right strategy and drive deep rewards for your business.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-releases-new-report-focusing-on-sustainabilitys-impact-on-consumer-packed-goods-industry/
Title: Sustainability’s Impact on CPG – NielsenIQ Report 2022
Description: “The Changing Climate of Sustainability” shows CPG must adapt to rising costs, regulation & consumer demand. Read the full report now!
Allow: https://nielseniq.com/global/en/news-center/2018/germanys-highest-share-of-single-person-households-in-regensburg/
Title: Germany’s highest share of single-person households in Regensburg
Description: A new GfK study reveals the regional distribution of Germany's demographic traits, such as family type, age ranges and income Levels.
Allow: https://nielseniq.com/global/en/news-center/2023/external-gpg-reporting-brandbank-ltd/
Title: External GPG Reporting Brandbank Ltd - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-up-one-point-in-september/
Title: UK Consumer Confidence up one point in September
Description: Confidence in personal finances declines but consumers are in defiant mood. GfK’s long-running Consumer Confidence Index increased by one point to - 9 in September.
Allow: https://nielseniq.com/global/en/insights/report/2024/songkran-2024-insights-consumer-trends-marketing-strategies/
Title: Songkran 2024: Thai Consumer Spending & Marketing Trends
Description: Unlock Songkran 2024 insights: Key spending trends and strategies for Thailand's New Year. Dive into consumer behavior and market dynamics
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-sustainable-brands-are-boosting-consumer-sentiment/
Title: How sustainable brands are boosting consumer sentiment
Description: Do sustainable brands have a competitive edge? GfK provides you with trending insights that help you reach your target consumers.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-launches-retail-media-solution-to-monetize-assets-and-measure-roi-for-retailers/
Title: NIQ Activate: Retail Media Solution for ROI Measurement | NIQ
Description: Discover how NielsenIQ's new retail media solution can boost ROI for retailers. Learn more and start optimizing today!
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-turnover-increased-by-3-3-percent-compared-to-q1-2023/
Title: Retail Spend +3.3 % – NIQ Q1 2024 Consumer Spending Boost
Description: NIQ Retail Spend Barometer: FMCG up 3.3 % in Q1 2024 vs Q1 2023—fresh & near‑food drive growth. See full sector insights now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/innovating-with-intent-understanding-what-consumers-want/
Title: Innovating with intent: understanding what consumers want
Description: Harness product innovation for market growth. Explore product innovation strategies that resonate with consumers. Tap into strategic insights and drive sales.
Allow: https://nielseniq.com/global/en/insights/report/2023/financial-markets-by-quarter-q3-2023/
Title: Financial Markets by Quarter Q3 2023 - NIQ
Description: Discover key insights from NielsenIQ's Q3 2023 financial markets report. Stay ahead—download the full analysis now!
Allow: https://nielseniq.com/global/en/insights/success-story/2023/nespresso-launching-a-new-coffee-experience-in-belux/
Title: Launching a new coffee experience in Belux - NIQ
Description: To understand shopper behaviour, Nespresso and GfK carried out a very valuable shopper journey analysis which covered a range of topics.
Allow: https://nielseniq.com/global/en/insights/report/2023/meeting-shopper-needs/
Title: Meeting Evolving Shopper Needs in 2023 and Beyond - NIQ
Description: Shoppers are facing challenges with inflation impacting every aspect of their lives. Here's how brands can stay aligned with their needs.
Allow: https://nielseniq.com/global/en/insights/education/2022/dollars-are-in-the-details-digging-into-brand-shifting-across-all-channels/
Title: Dollars are in the details: Digging into brand shifting across all channels - NIQ
Description: The growth of private label products is putting pressure on national brands. But just as the devil is in the details, in CPG, the dollars are in the data.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/consumers-value-time-and-experiences-more-than-money-and-possessions/
Title: Consumers value time and experiences more than money and possessions
Description: Internationally, three times more people firmly agree than disagree in wanting more time over more money. Explore the full findings by country, gender, age and income.
Allow: https://nielseniq.com/global/en/insights/education/2019/winning-in-todays-cpg-market-the-a-z-checklist-for-manufacturers/
Title: A–Z Checklist for CPG Manufacturers – Win Today’s Market
Description: Discover key strategies for CPG manufacturers to thrive in today's market. Learn from our A-Z checklist. Boost your success now!
Allow: https://nielseniq.com/global/en/news-center/2025/growth-in-food-retail-steady-as-brits-turn-to-scratch-cooking-to-save-costs/
Title: UK Food Retail +5.3 % – Scratch Cooking Sparks Growth
Description: The last four weeks saw Total Till sales grow (+5.3%) but underlying growth at 3% as unit growths plateau over last few weeks
Allow: https://nielseniq.com/global/en/events/2024/thriving-forward-c-suite-strategies-for-growth/
Title: Thriving Forward: Strategies for Growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-celebrates-pride-month/
Title: NielsenIQ Celebrates Pride Month - NIQ
Description: Discover how NielsenIQ champions diversity with insights from their 2020 Pride Month celebration. Learn more about our initiatives and join us!
Allow: https://nielseniq.com/global/en/insights/report/2025/beyond-the-price-tag-how-intentional-spending-will-shape-tech-durables-in-2025/
Title: Beyond the price tag: How intentional spending will shape tech & durables in 2025 - NIQ
Description: Discover how consumer priorities and intentional spending are shaping the future of Tech and Durables. Check out our insights expert's article for the TCG Summit 2025.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-julys-prime-day-2024-performance-could-mean-for-the-holiday-shopping-season/
Title: Prime Day 2024 Insights: Forecasting Holiday Shopping Trends
Description: Discover key insights from Prime Day 2024 and their impact on holiday shopping trends. Learn more and stay ahead!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/fnac-darty-exhaustive-understanding-of-a-wide-range-of-markets-in-seconds/
Title: FNAC Darty Enhances Market Insights with gfknewron Retail
Description: FNAC Darty uses gfknewron Retail for smarter strategies, optimized promotions, and better decision-making. Read the success story!
Allow: https://nielseniq.com/global/en/news-center/2024/consumer-climate-sluggish-recovery/
Title: Consumer Climate: Sluggish Recovery - NIQ
Description: Consumer sentiment in Germany continues to improve at a slow pace in March. While expectations regarding the economy and income increase slightly, the willingness to buy remains low. The declining willingness to save has a positive effect, with the consumer climate improving for the second time in a row. In the forecast for April, the indicator increases slightly by 1.4 points to -27.4 points compared to the previous month (revised to -28.8 points). These are the findings of the GfK Consumer Climate powered by NIM for March.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/what-are-lab-grown-foods-and-how-will-they-impact-the-cpg-sector/
Title: Lab‑Grown Foods in CPG – Future Impact & Opportunities
Description: Lab‑grown foods—from meat to dairy—offer sustainability & ethics advantages. See CPG challenges, scale barriers & sector impact now!
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-recovery-is-still-a-long-way-off/
Title: Consumer sentiment recovery is still a long way off - NIQ
Description: Consumer sentiment in Germany shows a mixed picture in October and therefore no clear trend. Economic expectations are increasing slightly and income expectations have suffered losses, while the propensity to buy remains almost unchanged. The forecast value for the Consumer Climate in November therefore falls to -28.1 points and is 1.4 points less than in the previous month (revised -26.7 points). These are the findings of the GfK Consumer Climate powered by NIM for October 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/sugar-tax-little-impact-consumer-behaviour/
Title: Sugar tax has little impact on consumer behavior - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-hit-hard-by-inflation/
Title: Consumer sentiment hit hard by inflation - NIQ
Description: Nuremberg, Germany, July 27, 2022 – The downward spiral of German consumer sentiment does not come to an end in July due to rising inflation. While the propensity to buy has only suffered a slight decline, both economic and income expectations have once again fallen significantly. As a result, GfK is forecasting a decrease of -30.6 points in consumer sentiment for August 2022, down 2.9 points from July of this year (revised from -27.7 points). These are the findings of the GfK Consumer Climate Study for July 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-to-deal-with-pricing-strategies-in-an-inflationary-economy/
Title: How to deal with pricing strategies in an inflationary economy - NIQ
Description: An analysis of the importance of pricing at the present time, as well as the key variables of analysis and the steps to set a correct pricing architecture.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-acquires-cga-to-build-market-leading-on-premise-measurement-capabilities/
Title: NielsenIQ Acquires CGA to Lead On‑Premise Measurement
Description: NielsenIQ, a global information services company, announced the acquisition of CGA, the definitive provider of on-premise insights.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/delivering-value-beyond-the-price-tag-in-gardening-home-improvement/
Title: Delivering value beyond the price tag in Gardening & Home Improvement
Description: 3 areas of focus to win shoppers in Garden and Home Improvement - despite rising prices - through relevant and targeted product positioning and value.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/inside-the-minds-of-the-cross-realities-xr-consumer/
Title: Inside the Minds of the Cross Realities (XR) Consumer
Description: Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
Allow: https://nielseniq.com/global/en/landing-page/linkontro-about-us/
Title: About Us - Linkontro
Description: Linkontro: For over 35 years, the key event in Italian FMCG. Our story of networking and success.
Allow: https://nielseniq.com/global/en/insights/report/2024/pubtrack-2024/
Title: PubTrack - NIQ
Description: PubTrack is a revolutionary consumer research tool providing a holistic view into the total GB pub market. ​
Allow: https://nielseniq.com/global/en/insights/education/2021/sustainability-in-a-post-covid-world-and-the-emerging-conscious-shopper/
Title: Post‑COVID Sustainability & the Rise of Conscious Shoppers
Description: The conscious shopper reflects their values in their shopping habits, but how are businesses authentically paying attention to their needs?
Allow: https://nielseniq.com/global/en/insights/report/2023/2023-state-of-the-beauty-industry/
Title: 2023 State of the Beauty Industry - NIQ
Description: Get the insights you need to understand the beauty and personal care landscape of 2023.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-releases-first-ever-global-responsibility-report-aligned-with-gri-g4/
Title: First Global Responsibility Report – Nielsen GRI G4 2015
Description: Discover insights from Nielsen's inaugural Global Responsibility Report aligned with GRI G4. Learn how we're shaping sustainability. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2024/opportunities-in-germanys-evolving-on-premise-beer-market/
Title: Opportunities in Germany's evolving On Premise Beer market - NIQ
Description: Discover key trends and opportunities in Germany's evolving on-premise beer market. Gain insights to drive growth. Read more!
Allow: https://nielseniq.com/global/en/insights/report/2016/reaching-prevalent-diverse-consumers-with-disabilities/
Title: Reaching prevalent, diverse consumers with disabilities - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/exploring-the-china-beauty-trends-that-are-shaping-the-future-of-the-industry/
Title: China Beauty Trends 2024 – Shaping Global Industry
Description: China’s beauty market shifts: TikTok commerce, Gen Z spend +11%, moisturizers 62.9%. Discover key trends and market advice now!
Allow: https://nielseniq.com/global/en/insights/report/2025/5-applications-of-ai-for-the-digital-shelf/
Title: 5 applications of AI for the digital shelf. - NIQ
Description: This insightful explainer reveals the role AI is already playing for products online and shows how those roles will evolve.
Allow: https://nielseniq.com/global/en/insights/report/2022/expansion-strategies-for-emerging-beverage-brands/
Title: Expansion strategies for emerging beverage brands - NIQ
Description: Expanding into off-premise retail channels is a big step for emerging beverage brands. Here's how to use data to do it successfully.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/whats-next-in-home-entertainment-trends/
Title: What's next in home entertainment trends
Description: COVID-19 has accelerated trends in home entertainment products. Discover more as consumers demand higher-quality products that deliver richer experiences.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-drops-six-points-in-july-to-30/
Title: UK Consumer confidence drops six points in July to -30 - NIQ
Description: Concerns for personal finances and wider economy over next 12-months. All five measures were down in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/insights/report/2023/germany-on-premise-consumer-pulse-report-october-2023/
Title: Germany On Premise Consumer Pulse Report: October 2023 - NIQ
Description: The On Premise Consumer Pulse reports will act as a vital ‘temperature check’ of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants in Germany
Allow: https://nielseniq.com/global/en/insights/webinar/2023/assortment-planning-in-a-post-pandemic-market/
Title: Assortment Planning in a Post Pandemic Market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/consumer-mood-remains-positive-gfk-consumer-forecast-for-2016-proved-accurate/
Title: Consumer mood remains positive – GfK consumer forecast for 2016 proved accurate
Description: Findings of the GfK Consumer Climate Study for Germany for January 2017
Allow: https://nielseniq.com/global/en/insights/analysis/2024/state-of-the-nation-for-h1-2024/
Title: State of the Nation for H1 2024 - NIQ
Description: NielsenIQ, the world’s leading consumer intelligence company reveals insights on GCC shoppers as UAE shoppers are slightly more loyal to their brands vs KSA, and they will look for promotion of their brand choice. The economic growth in both regions remains robust as in KSA the rate of inflation is still controlled, while in the UAE it is broad-based, driven by strong activity in the tourism, construction, and financial services sectors. The KSA market is showing flat performance in the first half of the year after a high base of last year while UAE sees consumption-led growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-activate-platform-now-available-on-microsoft-azure-marketplace/
Title: NIQ Activate Now in Microsoft Azure Marketplace
Description: NIQ Activate is now on Azure Marketplace, enabling retailers & CPGs to leverage cloud-scale analytics, retail media, & personalized insights.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-picking-up-speed-again/
Title: Consumer sentiment picking up speed again - NIQ
Description: Consumer confidence in Germany brightens noticeably in April. Both economic and income expectations recovered significantly, while the propensity to buy showed moderate gains. GfK is forecasting -25.7 points in consumer sentiment for May, up 3.6 points from April of this year (revised from -29.3 points). These are the findings of the GfK Consumer Sentiment Study for April 2023.
Allow: https://nielseniq.com/global/en/events/2023/activate-webinar-tips-tricks-to-take-personalization-to-the-next-level/
Title: Activate Webinar: Tips & Tricks to Take Personalization to the Next Level - NIQ
Description: Learn in this webinar how you can you optimize your marketing efforts by predicting demand, and understanding customers' preferences.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-sentiment-continues-to-fluctuate-up-and-down-at-a-low-level/
Title: Consumer Sentiment Low & Fluctuating – GfK August 2023
Description: GfK: German consumer sentiment stuck around –25.5 in Sep, down 0.9. Income expectations dip & buying intent weakens. See market reality now!
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-purchasing-power-germany-austria-switzerland-2024/
Title: D‑A‑CH Purchasing Power 2024 – GfK Regional Map
Description: GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2024.
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-reaches-historic-low/
Title: Consumer sentiment reaches historic low - NIQ
Description: Consumer sentiment reaches historic low Nuremberg, Germany, April 27, 2022 – Consumer confidence in Germany deteriorated significantly in April for the second month in a row. Both economic and income expectations along with the propensity to buy have noticeably declined. As a result, GfK is forecasting -26.5 points for the consumer sentiment in May, a decrease of 10.8 points from April of this year (revised from -15.7 points). These are the findings of the GfK Consumer Climate Study for April 2022.
Allow: https://nielseniq.com/global/en/insights/report/2024/niq-consumer-life-report-unlocking-opportunities-in-india/
Title: NIQ Consumer Life Report: Unlocking Opportunities in India - NIQ
Description: Explore key trends in India's evolving consumer market. Learn how businesses can tailor strategies to regional nuances and drive growth in a dynamic economy.
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-cosmoprof-india-2023/
Title: NIQ BASES | Cosmoprof India 2023
Description: Ready to elevate your innovations and activate for success? Join us at COSMOPROF India to see how NIQ BASES can help you reach success
Allow: https://nielseniq.com/global/en/insights/analysis/2019/assessing-retail-store-size-and-the-impact-of-e-commerce/
Title: Assessing retail store size and the impact of e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/innovation-in-consumer-tech-and-durables-strategies-to-survive/
Title: Innovating in Consumer Tech & Durables Amid Crisis | NIQ
Description: Explore how innovation in product mix, supply chains, and brand engagement helps tech and durables brands thrive during economic uncertainty.
Allow: https://nielseniq.com/global/en/events/2023/driving-effective-promotions-post-covid/
Title: Crafting Effective Promotions Post Covid - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/is-inflation-here-for-the-short-medium-or-long-term/
Title: Is rising inflation here for the short, medium, or long term? - NIQ
Description: Countries around the world are seeing rising inflation – for some at historic highs. Consumer Packaged Goods (CPG) brands and retailers want to strategize and advance in this disruptive environment.
Allow: https://nielseniq.com/global/en/news-center/2021/nielsen-brandbank-strengthens-product-discovery-and-differentiation-solutions-with-the-launch-of-new-content-health-capabilities/
Title: Content Health Capabilities – Nielsen Brandbank Launch
Description: Brandbank’s Content Health tool scores product content gaps, benchmarks vs competitors, and boosts digital shelf discoverability now!
Allow: https://nielseniq.com/global/en/news-center/2025/niq-report-reveals-2025-global-health-wellness-trends/
Title: NIQ Report Reveals 2025 Global Health & Wellness Trends - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-risks-of-unstable-shopper-data/
Title: The risks of unstable shopper data - NIQ
Description: Learn how to reduce risks with NIQ’s omnishopper leaders, where they outline the importance of ePOS-aligned data for better consumer shopping behavior insights.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/unveiling-the-powerhouse-what-is-amz-a-comprehensive-guide-for-cpgs/
Title: What is AMZ? – Amazon Powerhouse Guide for CPGs
Description: Dive into Amazon’s ecosystem: 2.5M+ sellers, 3P > 1P, Prime, FBA & analytics. Equip your CPG brand for e‑commerce success now!
Allow: https://nielseniq.com/global/en/news-center/2021/fourth-wave-and-inflation-hit-consumer-sentiment/
Title: Fourth wave and inflation hit consumer sentiment - NIQ
Description: Fourth wave and inflation hit consumer sentiment Nuremberg, November 25, 2021 – Consumer confidence in Germany deteriorated noticeably in November. Both economic and income expectations along with a propensity to buy have declined, in some cases significantly. Since the propensity to save has also increased, GfK is forecasting a -1.6 points drop in consumer sentiment for December, down 2.6 points from November of this year (revised from 1.0 points). These are the findings of the GfK Consumer Climate Study for November 2021.
Allow: https://nielseniq.com/global/en/info/competitive-environment-analysis/
Title: Competitive environment analysis - NIQ
Description: Learn more about competitive environment analysis with NIQ!
Allow: https://nielseniq.com/global/en/insights/report/2023/global-industry-report-executive-summary-europe/
Title: Mega-trends shaping T&D sales in 2024+ - EUROPE
Description: Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-consumer-confidence-down-four-points-in-april-to-23/
Title: UK Consumer confidence down four points in April to -23 - NIQ
Description: UK Consumer Confidence Index - Steep falls in perceptions of wider UK economy as consumers see dark days ahead
Allow: https://nielseniq.com/global/en/insights/commentary/2021/smart-home-devices-trends-and-insights-for-businesses/
Title: Smart home devices trends and insights for businesses
Description: What was the impact during and after the lockdowns on consumer behavior? Learn about the latest smart home devices trends and insights in home automation.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/the-state-of-pet-the-full-view-of-the-omni-pet-channel-shopper/
Title: The State of Pet: The Full View of the Omni Pet Channel & Shopper - NIQ
Description: Insights into consumer behavior, market trends, and product performance in the pet retail landscape
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-february-eu5/
Title: Monthly eCommerce Pulse February – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/news-center/2019/global-audio-market-continues-growth-trajectory/
Title: Global audio market continues growth trajectory
Description: GfK findings for the global audio market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2023/australia-pulse-snapshot/
Title: Australia Pulse+ Snapshot - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/mobile-computing-what-china-market-trends-are-telling-us/
Title: Mobile computing: what China market trends are telling us
Description: Unlock the dynamics of mobile computing trends in China: leading in high-spec adoption. Learn how retailers can leverage insights for revenue growth.
Allow: https://nielseniq.com/global/en/news-center/2024/poles-shopping-optimism-translates-into-growing-sales-in-q3-2024-both-fmcg-and-tech-durables-industries-noticed-sales-increases/
Title: Poland Q3 2024: FMCG & Tech Sales Rise Amid Optimism
Description: In Q3 2024, Polish consumers spent nearly PLN 99B, with FMCG sales up 4.3% & Tech & Durables up 1.6%, driven by improved sentiment & inflation easing.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/how-to-win-in-the-on-premise-in-2024/
Title: How to win in the On Premise in 2024 - NIQ
Description: Watch our latest webinar “How to win in the On Premise in 2024” to learn about the latest trends and behaviors shaping the industry.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-build-brand-loyalty-by-helping-consumers-adapt-to-energy-austerity/
Title: Build Brand Loyalty – Aid Consumers in Energy Austerity
Description: Find here the top trends, that are influencing purchase behavior in 2023 - among others, energy efficiency. Learn more now at gfk.com!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-consumers-from-around-the-globe-aspire-to-live-healthy-lives-in-2021/
Title: How consumers from around the globe aspire to live healthy lives - NIQ
Description: Whether it be through specialty diets, portion control, or by taking supplements, consumers are fulfilling their aspirational need to lead healthy lives.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-succeed-in-the-shifting-australian-retail-and-consumer-landscape/
Title: How to succeed in the shifting Australian retail and consumer landscape - NIQ %
Description: Review NielsenIQ’s outlook on Australia’s retail landscape in 2022 and key strategies to help manufacturers and retailers succeed.
Allow: https://nielseniq.com/global/en/insights/report/2022/shopper-trends-pulse-2022/
Title: Shopper Trends Pulse 2022 - NIQ
Description: Discover key 2022 shopper trends and insights to drive your business strategy. Explore the full report now!
Allow: https://nielseniq.com/global/en/news-center/2021/cornerstone-capabilities-earns-2021-best-in-class-honors-from-promotion-optimization-institute/
Title: Cornerstone Capabilities Earns 2021 Best-in-Class Honors
Description: Cornerstone Capabilities, a NielsenIQ company, recognized for excellence in Revenue Growth Management & Internal Collaboration by POI in 2021.
Allow: https://nielseniq.com/global/en/insights/report/2025/distinct-and-dynamic-the-ultimate-guide-to-the-quebec-consumer/
Title: Distinct and Dynamic: The Ultimate Guide to the Québec Consumer - NIQ
Description: Download the Ultimate Guide to the Québec Consumer and gain 24 insights into this dynamic market. Understand their language, demographics, and behaviors.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-75-breaking-out-of-the-generational-box/
Title: Breaking out of the (generational) box
Description: Discover how today's consumers are breaking generational stereotypes and how brands can adapt to capitalize on these opportunities, including Gen Alpha.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/amazon-in-europe-insights-and-key-figures/
Title: Amazon in Europe: Insights and Key Figures - NIQ
Description: Which European country spends the most on Amazon? Data, insights: focus on the situation of Amazon in Europe.
Allow: https://nielseniq.com/global/en/insights/report/2023/enhancing-data-driven-success-forresters-omnichannel-intelligence-report/
Title: Forrester Report: Omnichannel Intelligence Drives Growth
Description: A Forrester study commissioned by NIQ explores the connection between omnichannel intelligence and success.
Allow: https://nielseniq.com/global/en/news-center/2019/pc-hardware-for-gamers-performance-and-experience-drive-demand-in-a-maturing-market/
Title: PC Hardware for Gamers – Market Maturing, Demand Rising
Description: The gaming PC hardware market recorded a 15 percent increase year-on-year (January-June 2019) to reach over $6.1 billion turnover.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-future-of-work-transitioning-gfk-to-a-flexible-work-environment/
Title: The future of work: Transitioning GfK to a flexible work environment
Description: How has the COVID-19 pandemic changed the future of work? Discover how data has shaped the flexible work environment at GfK. Read now.
Allow: https://nielseniq.com/global/en/insights/report/2025/unlocking-beauty-e-commerce-trends-in-europe/
Title: Unlocking Beauty E-commerce Trends in Europe - NIQ
Description: The online beauty market is evolving at an unprecedented pace, driven by major transformations such as Amazon’s expansion into beauty or the booming influence of TikTok Shop in the UK and more recently in Ireland and Spain.*
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-rise-of-refurbished-products-on-the-high-tech-market/
Title: The rise of refurbished products on the high tech market - NIQ
Description: Refurbished products on the high tech market: consumers now turn to second-hand products.
Allow: https://nielseniq.com/global/en/insights/report/2023/cew-beauty-report/
Title: The intersection of beauty and wellness - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/what-my-mentor-taught-me-nicole-gleissner-senior-project-manager/
Title: What My Mentor Taught Me: Nicole Gleissner, Senior Project Manager
Description: In our ongoing series, "What My Mentor Taught Me," we delve into the transformative influence of mentorship
Allow: https://nielseniq.com/global/en/info/consumer-behavior-research/
Title: Consumer Behavior Research: Unlocking Market Insights
Description: Leverage the power of consumer behavior research to make informed decisions. Discover how NIQ and GfK's expertise can guide your marketing and business strategies.
Allow: https://nielseniq.com/global/en/insights/report/2024/christmas-in-the-on-premise-2024/
Title: Christmas in the On Premise 2024 - NIQ
Description: ​An investigation into consumers interactions, habits, decisions and motivations in the On Premise over the festive period, providing tangible insight to understand who and where consumers are engaging with and how to maximise your strategies.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/from-the-field-nielsen-italy-offers-personal-insight-on-shopping-trends-amid-the-covid-19-outbreak/
Title: From the field: NielsenIQ Italy offers personal insight on shopping trends amid the COVID-19 outbreak - NIQ
Description: An expert from NielsenIQ Italy offers personal insight into retail shopping trends the COVID-19 outbreak in 2020.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-launches-u-s-e-commerce-solution/
Title: Nielsen launches U.S. e-commerce solution - NIQ
Description: Discover Nielsen's innovative U.S. e-commerce solution, enhancing online retail strategies. Learn more about our data-driven insights today!
Allow: https://nielseniq.com/global/en/insights/report/2023/festivals-report-2023/
Title: Festival Report - NIQ
Description: The report is the most enhanced version to date, consisting of three surveys completed by festival goers, festival suppliers and operators.
Allow: https://nielseniq.com/global/en/events/2023/niq-sweets-snack-expo/
Title: NIQ Sweets & Snack Expo - NIQ
Description: Join us on May 22–25 in Chicago for the 2023 Sweets & Snacks Expo where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-capture-the-e-mobility-opportunity/
Title: How to capture the e-mobility opportunity
Description: Discover the future of mobility by reading our e-mobility trends. Learn how to car industry is embracing sustainable green transportation. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2024/uk-black-friday-delivered-vital-boost-with-sales-value-up-1-8-and-volume-up-7-7-yoy/
Title: UK Black Friday: Tech & Durables Value +1.8%, Volume +7.7%
Description: Tech, homewares and personal care performed well. Best-sellers were LED face masks, headphones and tumble dryers
Allow: https://nielseniq.com/global/en/insights/analysis/2025/5-key-trends-in-omnichannel-shopping/
Title: 5 Key Trends in Omnichannel Shopping - NIQ
Description: Discover the key trends shaping omnichannel shopping behavior in today's retail landscape of 2025 and beyond.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/the-omni-edge-positioning-your-business-for-leadership-in-the-new-era-of-retail/
Title: The Omni Edge: Omnichannel Leadership in Retail
Description: Uncover strategic insights to boost food & beverage sales through omnichannel strategies. Adapt to consumer behaviors for growth & loyalty in retail.
Allow: https://nielseniq.com/global/en/info/market-segmentation-strategy/
Title: Market segmentation strategy - NIQ
Description: Discover the advantages of using a market segmentation strategy for your global company. Learn how to analyze market segmentations.
Allow: https://nielseniq.com/global/en/news-center/2019/german-income-prospects-suffer-setback/
Title: German income prospects suffer setback
Description: Findings of the GfK Consumer Climate Study for June 2019
Allow: https://nielseniq.com/global/en/insights/analysis/2019/how-americans-will-shop-what-products-do-consumers-care-about-when-buying-local/
Title: How Americans will shop: What products do consumers care about when buying local? - NIQ
Description: Discover key insights on American shopping trends for local products. Learn what drives consumer choices. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2024/en-niq-retail-spend-barometer-in-the-second-quarter-of-2024-italian-households-spent-46-billion-euros-on-fast-moving-consumer-goods-and-tech-durables-products/
Title: NIQ Retail Spend Barometer: in the second quarter of 2024, Italian households spent 46 billion euros on fast-moving consumer goods and tech & durables products - NIQ
Description: Explore Q2 2024 trends in Italian household spending on FMCG and tech durables at NielsenIQ. Discover insights and act now!
Allow: https://nielseniq.com/global/en/news-center/2022/the-year-after-record-revenue-market-for-technical-consumer-goods-starts-slow-in-2022/
Title: Tech & Durables Slow Start 2022 – Market Deceleration
Description: After +12% in 2021, tech & durables revenue dropped 3% in Jan–Feb 2022. Growth now in premium vacuums, smart home & large TVs. See details!
Allow: https://nielseniq.com/global/en/insights/report/2023/australia-and-new-zealand-wine-international-and-domestic-opportunities/
Title: Australia & NZ Wine: Export & Domestic Growth Opportunities
Description: Explore how Australian and NZ wine brands can expand in Vietnam, South Korea & Germany while unlocking untapped domestic market potential.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/shein-zara-hm-close-up-on-the-ultra-fast-fashion-market/
Title: Shein, Zara, H&M: Close-up on the Ultra-Fast Fashion Market - NIQ
Description: Marching against climate change and eating vegan bacon while buying €2.99 crop tops – or how Shein manages to shake the beliefs of Gen Z.
Allow: https://nielseniq.com/global/en/info/brand-positioning/
Title: Brand positioning - NIQ
Description: What is brand positioning, and why is it important? Get insights into how to build a brand positioning statement, strategy and more at NIQ.com.
Allow: https://nielseniq.com/global/en/insights/report/2024/state-of-perishables/
Title: State of Perishables | Midyear Review - NIQ
Description: Explore NIQ's midyear review of the Perishable market. This guide provides critical insight into key trends, challenges, and future outlooks.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/inside-the-minds-of-gen-z-consumption/
Title: Inside the minds of... Gen Z Consumption
Description: What are Gen Z consumption behaviors? How can brands target Gen Z & solve their data privacy issue? Read for more.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/a-future-whithough-plastic-brandbank/
Title: A Future without Plastic: Can the world really go plastic-free? - NIQ
Description: Discover key insights on the future of packaging without plastics. Learn how brands adapt for sustainability. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-gfk-purchasing-power-europe-2019/
Title: Map of the Month: GfK Purchasing Power Europe 2019
Description: GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.
Allow: https://nielseniq.com/global/en/insights/education/2022/are-you-missing-data-that-can-help-you-grow/
Title: Are you missing data that can help you grow? - NIQ
Description: Small and medium FMCG businesses can greatly benefit from data and proven analytical tools when planning and executing their growth strategies.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/ask-the-dietitian-cbd/
Title: Ask the Dietitian: CBD - NIQ
Description: Tim Younger, Registered Dietitian at NielsenIQ Label Insight answers pressing questions about the state of CBD in the retail industry.
Allow: https://nielseniq.com/global/en/news-center/2024/what-you-need-to-know-about-the-niq-university-program/
Title: What you need to know about the NIQ University Program - NIQ
Description: Discover the NIQ University Program: Launch Your CPG Career with Data Insights! Join our 12-week initiative for undergrads in the US and Canada, offering hands-on training, networking, and career opportunities at no cost. Hear from Michaela Bradshaw about this transformative journey and how it sets you on a path to success. Click to learn more!
Allow: https://nielseniq.com/global/en/insights/education/2022/58-of-south-african-consumers-say-theyre-buying-a-greater-variety-of-brands-than-before-covid/
Title: 58 % of S. African Consumers Buy More Brand Variety
Description: 58 % of S. Africans shop more brands; 76 % seek perfect match. Support small brands (55 %), trust local (48 %). Discover consumer shifts!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/whats-driving-the-volume-sales-decline-in-the-us/
Title: What’s driving the volume sales decline in the US? - NIQ
Description: Explore dynamics contributing to softness in US CPG volume, where it’s occurring, and how companies can pivot to avoid volume sales decline.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-rising-prices-impact-canadian-shoppers/
Title: How rising prices impact Canadian shoppers - NIQ
Description: Inflation has soared to its highest level in 30 years which has forced many Canadians to re-examine their spending and make product trade-offs to control their budgets.
Allow: https://nielseniq.com/global/en/news-center/2016/income-prospects-are-improving/
Title: Income Prospects are Improving
Description: Overall, consumer confidence improved slightly in February. For March, the overall indicator is forecasting 9.5 points in comparison to 9.4 points in February. There is a noticeable rise in income expectations but hardly any change in the economic outlook. The propensity to buy remains stable.
Allow: https://nielseniq.com/global/en/news-center/2017/us-ranks-among-top-three-countries-for-gardening-every-day-or-most-days/
Title: U.S. Among Top 3 Countries for Daily Gardening
Description: 7 % of Americans garden every day or most days—the U.S. ranks in top three globally. Tap into this green habit trend today!
Allow: https://nielseniq.com/global/en/insights/education/2021/unlock-the-purpose-driven-grocery-consumer-mindset/
Title: Unlock the purpose-driven grocery consumer mindset - NIQ
Description: Grocery shopping has become a purposeful pursuit for many. Explore two trends driving consumer behaviors and capitalize on them with product attribute knowledge.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-world-data-lab-and-spate-launch-beauty-futures-report-a-guide-to-generational-journeys-of-global-beauty-buyers/
Title: NIQ, World Data Lab, and SPATE launch "Beauty Futures" Report - A guide to generational journeys of global beauty buyers - NIQ
Description: Discover key insights on global beauty trends with the 2024 Beauty Futures Report. Uncover generational buying behaviors. Read now!
Allow: https://nielseniq.com/global/en/insights/commentary/2013/dominant-video-game-genres-why-are-they-so-appealing/
Title: Dominant video game genres – why are they so appealing?
Description: Dominant video game genres – why are they so appealing?
Allow: https://nielseniq.com/global/en/news-center/2024/uk-grocery-sales-slow-as-shoppers-spend-cautiously-ahead-of-black-friday-and-christmas/
Title: UK Grocery Sales Slow – Shoppers Hold Back Pre-Holiday
Description: UK grocery sales grew just 4.0%, down from 4.7%; spend per visit −6% at £18.67. Promotions up to 25%; online share +12.9%. Learn more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-to-slow-down-price-erosion/
Title: How to slow down price erosion
Description: Unlock the full revenue potential of your existing portfolio with gfknewron Predict. Read the blog article.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-brits-spend-53-7bn-on-fmcg-in-q3-2024-as-sales-decline-slows-in-tech-durables-market/
Title: UK Q3 2024: £53.7 bn FMCG Spend & Tech Retreat Slows
Description: UK consumers spent £53.7 bn on FMCG in Q3 2024 (+3.7%), while Tech & Durables decline eased to –1.7%, signaling cautious but resilient spending.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/vodafone-galvanizing-brand-tracking-kpis-into-business-change/
Title: Galvanizing brand tracking KPIs into business change - NIQ
Description: How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
Allow: https://nielseniq.com/global/en/news-center/2024/empowering-brands-to-connect-with-consumers-niqs-insights-on-the-power-of-tiktok-shop/
Title: TikTok Shop Power – NIQ Insights for Brand Connection
Description: Discover how NielsenIQ's insights on TikTok Shop can empower your brand to connect with consumers effectively. Learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2021/rnz-reports/
Title: RNZ Reports
Description: Reports:
Allow: https://nielseniq.com/global/en/insights/infographic/2024/map-of-the-month-gfk-purchasing-power-europe-2024/
Title: Map of the Month: GfK Purchasing Power, Europe 2024 - NIQ
Description: Our Geomarketing Map of the Month for October shows the regional distribution of purchasing power in Europe in 2024.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-climate-recovers-losses-from-previous-month/
Title: Consumer climate recovers losses from previous month - NIQ
Description: Following the slight decline in the previous month, consumer sentiment stabilized again in July. Income expectations increased slightly, while economic expectations and the propensity to buy remained virtually unchanged from June. GfK is forecasting -24.4 points in consumer sentiment for August, up 0.8 points from July of this year (revised -25.2 points). These are the findings of the GfK Consumer Sentiment Study for July 2023.
Allow: https://nielseniq.com/global/en/insights/report/2023/ready-to-drink-and-ready-to-serve-are-heating-up-the-summer/
Title: Ready to Drink and Ready to Serve are heating up - NIQ
Description: See what consumer trends are around Ready to Drink and Ready to Serve cocktails, including Hard Seltzers, Spirits RTDs, Wine RTDs, and Flavored Malt Beverages.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/e-mobility-trends-drivers-want-their-next-car-to-be-electric-economical-and-a-bit-emotional/
Title: Electric car market: trends & purchase drivers | GfK
Description: Electric car market: Explore trends & motivations behind electric vehicle purchases and the newest EV market landscape. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-and-gorillas-sign-a-cooperative-relationship-to-enhance-quick-commerce-read-and-insights/
Title: NIQ & Gorillas Partner: Enhanced Commerce Shopper Insights
Description: NIQ partners with Gorillas to blend quick‑commerce sales & panel data in Germany, UK, US, France & Netherlands. Get shopper insights now!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/visiontek-optimizing-product-content-for-ecommerce/
Title: VisionTek: Optimizing product content for eCommerce - NIQ
Description: Discover how VisionTek boosted e-commerce success by optimizing product content with NIQ insights. Learn more and enhance your strategy!
Allow: https://nielseniq.com/global/en/news-center/2021/europeans-have-an-average-of-e15055-at-their-disposal-in-2021/
Title: Europeans have an average of €15,055 at their disposal in 2021 - NIQ
Description: The average per capita purchasing power in Europe in 2021 is €15,055. However, disposable net income among the 42 countries surveyed varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest disposable net income by a wide margin, while Kosovo, Moldova, and Ukraine have the lowest. Thus, Liechtensteiners have more than 34 times the amount available for spending and saving than Ukrainians. These are some of the results of the newly released study “GfK Purchasing Power Europe 2021.”
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-august-2024/
Title: Foodservice Price Index August 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-june-eu5/
Title: Monthly eCommerce Pulse June – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/unlock-organic-and-sustainable-fmcg-volume-growth-in-asia-pacific/
Title: Unlock Sustainable FMCG Volume Growth – APAC Insights
Description: APAC consumers spend 13% more, buy 2% less; e‑commerce at 23%. Learn strategies—trust, convenience, digital & sustainability—to grow volume!
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-impress-during-category-reviews/
Title: How to Impress During Category Reviews - NIQ
Description: Impressing a retailer during a category review can quickly help you build relationships and gain market share. Here are some tips.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-announces-the-2023-breakthrough-innovation-award-winners-in-north-america/
Title: NIQ Breakthrough Innovation Awards 2023: North America Winners
Description: Discover the 2023 Breakthrough Innovation Award winners at NielsenIQ. Explore top market trends and insights. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-up-three-points-to-19-in-january/
Title: UK Consumer confidence up three points to -19 in January - NIQ
Description: Consumer Confidence Index increased three points to -19 in January. All five measures were up in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/shifting/
Title: Shifting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/target-market/
Title: Target market - NIQ
Description: What’s the definition of a target market, and why is it important? What to know about types of target markets, including segmentation, strategy and examples
Allow: https://nielseniq.com/global/en/insights/events/2025/shoptalk-spring-2025/
Title: Retail’s Future Meets Real-Time Innovation - NIQ
Description: Explore Shoptalk Spring 2025 insights on how personalization and trust are reshaping retail experiences and consumer relationships.
Allow: https://nielseniq.com/global/en/insights/report/2024/a-spotlight-on-the-lgbtqia-beauty-consumer/
Title: A Spotlight on the LGBTQIA+ Beauty Consumer - NIQ
Description: Download the LGBTQIA+ beauty consumer report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/insights/report/2018/map-of-the-month-gfk-purchasing-power-europe-2018/
Title: Map of the Month: GfK Purchasing Power, Europe 2018
Description: GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
Allow: https://nielseniq.com/global/en/news-center/2022/sharp-increase-in-propensity-to-save-severely-impacts-consumer-sentiment/
Title: Propensity to Save Surge Hits Consumer Sentiment
Description: Spike in saving appetite drives consumer sentiment to record lows: sentiment −26.5 pts, income expectations −31.3 pts. Act on data now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/consumer-behaviors-driving-the-future-of-e-commerce-in-asia-pacific/
Title: Asia‑Pacific e‑Commerce Trends 2023 – Consumer Behaviors
Description: APAC e‑commerce holds 21% of FMCG sales; trust, promos & social reviews drive shoppers. Explore how consumer behaviors shape the online future!
Allow: https://nielseniq.com/global/en/news-center/2018/over-half-of-us-consumers-prefer-diy-approach-to-smart-home-technology/
Title: Over half of US consumers prefer DIY approach to Smart Home technology
Description: In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-consumption-recovery-opportunities-for-accelerated-growth-in-the-fmcg-and-e-commerce-sectors/
Title: FMCG & E‑commerce Growth Opportunities – NIQ 2024
Description: Consumption still recovering – NIQ's latest Retail Spend Barometer Barometer  identifes opportunities to accelerate growth in the UAE and KSA.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/store-shifting-unlocking-insight-with-data-science-and-store-level-analysis/
Title: Store shifting: Unlocking insight with data science and store-level analysis - NIQ
Description: A team of NielsenIQ data scientists uncovered a fundamental change in the retail landscape as store level sales shifted across geographies.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/break-these-barriers-to-achieve-full-data-driven-insights-potential-europe/
Title: Break Barriers to Power Data‑Driven Insights in Europe
Description: What are the top 3 barriers in Germany, France, UK that are preventing Europe's CMOs achieving their full data insights potential?
Allow: https://nielseniq.com/global/en/insights/report/2023/master-the-2023-latam-tech-and-durables-market/
Title: gfkconsult Regional Report: LATAM Market Insights 2023
Description: Refine strategic growth forecasts and plans for 2023 and beyond, spot opportunities and mitigate risks with gfkconsult's LATAM Regional Report.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/putting-the-creative-back-in-advertising/
Title: Webinar: Putting the creative back in advertising​ - NIQ
Description: Great advertising creative is a competitive advantage: roughly 50% of ad ROI is driven by creative quality. ​Technology has dramatically improved the ability to target advertising, but has creative quality kept up?​ The live session will focus on how to implementing more optimization-focus drives stronger ad ROI and a healthier, more collaborative brand-agency-research ecosystem.
Allow: https://nielseniq.com/global/en/news-center/2022/promotion-season-2022-decreasing-demand-drives-increasing-promotion-activities/
Title: Promotion Season 2022 – High Discounts Amid Low Demand
Description: Demand weakens, so Black Friday promotions surge: TVs & laptops lead; 15%+ discounts double. Maximize seasonal pricing now!
Allow: https://nielseniq.com/global/en/insights/report/2023/global-industry-report-executive-summary-apac/
Title: Mega-trends shaping T&D sales in 2024+ - APAC
Description: Stay informed about 2024 T&D market trends in APAC, including sales, growth, and forecasts. Discover insights into consumer tech and durables.
Allow: https://nielseniq.com/global/en/insights/report/2016/uk-confidence/
Title: UK Confidence
Description: GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-is-the-online-shopping-experience-influencing-in-store-shopping/
Title: How is the online shopping experience influencing in-store shopping? - NIQ
Description: Retailers and brands are creating new, integrated sales strategies to deliver enhanced customer satisfaction. Learn more about these strategies and how they leverage rich media to create impactful omnichannel connections.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/recruiting-women-in-tech-with-codefirstgirls/
Title: Recruiting Women in Tech with CodeFirstGirls
Description: Understand how GfK is partnering with CodeFirstGirls to empower women in the tech landscape & encourage tech diversity. Learn about tech careers at GfK.
Allow: https://nielseniq.com/global/en/landing-page/niq-founders-pitch-slam-brasil/
Title: NIQ Founders Pitch Slam Brasil - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/us-on-premise-impact-reports-2/
Title: US On Premise Impact Reports - NIQ
Description: CGA’s On Premise Impact Reports help suppliers and manufactures across food and beverage keep a pulse on the industry by featuring current insights derived from a variety of CGA’s best-in-class data tools.
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-confidence-slides-below-the-ten-point-mark/
Title: Consumer confidence slides below the ten-point mark
Description: Results of the GfK consumer confidence study for Germany for October 2016
Allow: https://nielseniq.com/global/en/landing-page/anatomy-of-a-high-converting-product-page/
Title: Anatomy of a high converting product page - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/myg-exploiting-seasonal-peaks-to-increase-market-share/
Title: myG: Exploiting seasonal peaks to increase market share - NIQ
Description: myG relies on the market data and intelligence from the specialists at GfK to maintain our leadership position. Read the success story!
Allow: https://nielseniq.com/global/en/info/niq-ethics-home/
Title: NIQ Ethics Home - NIQ
Description: Integrity is the foundation of NIQ’s business—our people, our reputation, our clients and the communities where we live, and work depend on it.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/personalization-eretail-media/
Title: Personalization: eretail media - NIQ
Description: Discover key insights on personalization in e-retail for 2024. Learn how to boost your sales with targeted strategies. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2016/global-smartphone-sales-hit-a-quarterly-high-in-q4-2015/
Title: Global smartphone sales hit a quarterly high in Q4 2015
Description: Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six percent year-on-year.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/digital-exposed-podcast-episode-2-season-2/
Title: Digital Exposed Podcast: Episode 2, Season 2 - NIQ
Description: Explore key digital trends on NielsenIQ's podcast. Gain actionable insights to drive your strategy. Listen now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/report/2023/an-inside-look-at-european-small-and-medium-fmcg-business-in-2023/
Title: An inside look at European small and medium FMCG business in 2023 - NIQ
Description: Discover key insights into Europe's SME FMCG sector for 2023. Learn trends, challenges, and opportunities. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2022/build-online-product-content-to-meet-customer-expectations/
Title: Build online product content to meet customer expectations - NIQ
Description: In a new report from NielsenIQ companies Label Insight and Brandbank, we audited the top U.S. retailers in the grocery, health and beauty, and pet industries to determine how well their product content helps shoppers discover products online.
Allow: https://nielseniq.com/global/en/insights/infographic/2024/the-impact-of-the-state-level-food-additives-bans/
Title: Impact of State-level Food Additives Bans - NIQ
Description: The recent legislative efforts across multiple states to ban food additives serve as a powerful reminder of the unwavering consumer demand for transparency.
Allow: https://nielseniq.com/global/en/news-center/2023/over-50-of-us-consumers-cannot-name-a-brand-that-is-making-a-difference-when-it-comes-to-the-environment-or-diversity-gfk/
Title: Over 50% of US consumers cannot name a brand that is making a difference when it comes to the environment or diversity – GfK - NIQ
Description: New research points to opportunity for stronger brand differentiation around purpose-driven marketing
Allow: https://nielseniq.com/global/en/insights/commentary/2015/change-on-the-horizon-the-market-for-car-tires-and-spare-parts-in-russia/
Title: Change on the horizon - the market for car tires and spare parts in Russia
Description: Change on the horizon - the market for car tires and spare parts in Russia
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/driving-growth-for-smbs-within-the-fmcg-industry-in-india/
Title: Driving growth for SMBs within the FMCG industry in India - NIQ
Description: Hear from an NIQ expert on the latest Indian FMCG industry insights for small and medium manufacturers to build better strategies and drive faster growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-april-2024/
Title: Foodservice Price Index April 2024 - NIQ
Description: Discover key trends in the April 2024 Foodservice Price Index. Gain actionable insights to optimize your strategy. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-golden-growth-opportunity-for-u-s-drugstores/
Title: The golden growth opportunity for U.S. drugstores - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/germany-the-decline-of-the-consumer-climate-continues/
Title: Germany: The Decline of the Consumer Climate Continues - NIQ
Description: Consumer sentiment in Germany begins the new year with a bumpy start. Both economic and income expectations as well as the willingness to buy suffered losses in January. The willingness to save, on the other hand, recorded slight increases.
Allow: https://nielseniq.com/global/en/insights/education/2022/omnichannel-shopper-behavior-shifting/
Title: Omnichannel Shopper Behavior: Key Shifts 2022
Description: Most CPG brands and plenty of retailers are due for newer, more intelligent strategies for approaching & understanding omnishopping behavior.
Allow: https://nielseniq.com/global/en/news-center/2016/tv-market-benefits-from-improved-color-technology-and-more-realistic-tv-picture/
Title: TV market benefits from improved color technology and more realistic TV picture
Description: These are GfK's findings for the global TV market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2021/nielsen-brandbank-advanced-product-experience-management-solution/
Title: Nielsen Brandbank advanced Product Experience Management solution enabling brands and retailers to drive product discovery, differentiation and conversion - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-regional-consumer-styles-idealists-germany-2023/
Title: Map of the Month: GfK Regional Consumer Styles, Idealists, Germany 2023 - NIQ
Description: GfK’s Map of the Month for June shows the regional distribution of idealists in Germany in 2023.
Allow: https://nielseniq.com/global/en/news-center/2019/three-quarters-of-gen-y-consumers-use-smartphone-for-shopping-gfk-futurebuy/
Title: Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®
Description: New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop.
Allow: https://nielseniq.com/global/en/insights/education/2020/dont-get-delisted-5-ways-to-use-sales-and-panel-data-that-will-keep-your-products-on-the-shelf/
Title: Don’t Get Delisted: 5 Data Tactics to Stay on Shelf
Description: Keep your CPG product on shelves with 5 data-driven strategies: partner targeting, competitor tracking, pricing, consumer insight & assortment.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/a-cautious-return-to-restaurant-dining-for-french-consumers/
Title: A cautious return to restaurant dining for French consumers - NIQ
Description: For French consumers, the physical return to restaurants will be gradual, even once vaccinated. But take-out could emerge as an attractive alternative.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/outlook-2023-unlock-new-opportunities-from-the-trends-re-shaping-global-markets/
Title: Outlook 2023: Unlock Growth from Reshaping Trends
Description: Learn what the outlook is for 2023 and how to unlock the opportunities from the trends re-shaping global markets.
Allow: https://nielseniq.com/global/en/news-center/2019/keeping-the-finger-on-the-pulse-of-the-market-with-sell-out-insights-anytime-and-anywhere/
Title: Keeping the finger on the pulse of the market with sell-out insights anytime and anywhere
Description: GfK announces “GfK Performance Pulse”, a digital weekly sales mobile app to help commercial teams make informed decisions on-the-go. Based on data from Point of sales tracking and GfK´s decades long experience in working with manufacturers and their sales teams the mobile app provides the actionable insights required to gain a genuine competitive advantage.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/cost-of-living-crisis-set-to-change-canadas-consumer-behaviors-in-on-premise-channel/
Title: Cost of living crisis set to change Canada's consumer behaviors in On-Premise channel - NIQ
Description: CGA by NielsenIQ’s latest report explores the impact that the rising cost of living has on Canadian on-premise channel consumers, their behaviors, and what this means for beverage alcohol suppliers.
Allow: https://nielseniq.com/global/en/insights/report/2023/france-mixed-drinks-report-2024/
Title: France Mixed Drinks Report 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/navigating-the-future-of-retail-driving-innovation-and-consumer-spending/
Title: uture of Retail: Innovation & Consumer Spending
Description: Explore the future of retail with NielsenIQ's insights on driving innovation and boosting consumer spending. Learn more today!
Allow: https://nielseniq.com/global/en/insights/report/2024/hospitality-market-monitor-may-2024/
Title: Hospitality Market Monitor - Issue 42 - NIQ
Description: Closures in Britain’s hospitality sector slowed from eight sites a day in 2023 to four a day in the first quarter of 2024, the latest Hospitality Market Monitor from CGA by NIQ and AlixPartners reveals.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/regaining-market-share-for-a-high-value-hair-wash-brand/
Title: Regaining market share for a high-value hair wash brand - NIQ
Description: Omni solutions video series presents a hair wash brand omnichannel data use case: regaining market share for a high-value hair wash brand
Allow: https://nielseniq.com/global/en/insights/education/2021/what-is-inflation-glossary-of-terms-definitions-and-meanings/
Title: What is inflation? Glossary of terms, definitions, and meanings - NIQ
Description: Inflation is a hot topic at the moment and for good reason. But, what is inflation? And, how is different from hyperinflation, shrinkflation, stagflation, and skimpflation?
Allow: https://nielseniq.com/global/en/insights/analysis/2023/cost-saving-trends-shape-holiday-spending-habits-in-south-africa/
Title: Cost-Saving Trends Shape Holiday Spending Habits in South Africa - NIQ
Description: It is the best of times but also the worst of times for South African consumers this festive season as they grapple with their desire to save money but still spoil their loved ones at this special time of year.
Allow: https://nielseniq.com/global/en/news-center/2018/investors-reinforce-importance-esg-business-success/
Title: Investors reinforce the importance of ESG for business success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-strategic-investment-in-fetch-rewards-the-nations-leading-consumer-rewards-app/
Title: NielsenIQ announces strategic investment in Fetch Rewards, the nation’s leading consumer rewards app - NIQ
Description: NielsenIQ has made a strategic investment in Fetch Rewards, the leading mobile consumer rewards app in the U.S.
Allow: https://nielseniq.com/global/en/about-us/mohit-kapoor/
Title: Meet Mohit Kapoor: Chief Technology Officer at NIQ
Description: Mohit Kapoor is NielsenIQ’s Chief Technology Officer, leading global tech and operations. Learn more about his experience and leadership here!
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-for-smbs-then-now-and-beyond/
Title: SMB Success in 2024: Strategies for FMCG Growth
Description: NIQ's new report, "An Inside Look 2024: Then, Now, and Beyond," provides actionable insights for SMBs aiming to succeed.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/get-inspired-gfks-annual-tech-data-and-product-event/
Title: Inspiring talks at GfK's Annual Tech, Data, and Product Event
Description: Learn about the inspiring talks and diversity of GfK's people at we.create; 2023, our annual event celebrating collaboration and innovation!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/trends-inflation-and-your-consumer/
Title: Trends, inflation, and your consumer - NIQ
Description: We’re formally entering a recession, with 2023 slated to be a tougher economical year than the one prior. While consumers are gearing up on their saving strategies, they’re not going to settle for less innovation.
Allow: https://nielseniq.com/global/en/news-center/2019/cardinal-health-selects-nielsen-as-u-s-retail-analytics-provider/
Title: Cardinal Health selects Nielsen as U.S. retail analytics provider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/the-bright-future-of-e-commerce-in-canada/
Title: The bright future of Canadian e-commerce - NIQ
Description: Explore the growth of e-commerce in Canada with NielsenIQ's insights. Learn key trends and future predictions. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2023/how-altruistic-wellness-is-shaping-consumer-business-priorities/
Title: How altruistic wellness is shaping consumer business priorities - NIQ
Description: Consumers care about sustainability initiatives by brands, governments, and retailers to aid in altruistic wellness through sustainable businesses.
Allow: https://nielseniq.com/global/en/news-center/2016/smartphone-users-spend-as-much-time-on-entertainment-as-texting-gfk-mri-study/
Title: Smartphone Users Spend as Much Time on Entertainment as Texting – GfK MRI Study
Description: According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes.
Allow: https://nielseniq.com/global/en/events/2023/niq-global-pet/
Title: NIQ Global Pet - NIQ
Description: Join the NIQ team at the 2023 Global Pet Expo to discuss how the current market is impacting pet brands big and small.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/online-cpg-in-the-uk-one-of-the-most-mature-markets-in-the-world/
Title: Online CPG in the UK. One of the most mature markets in the world. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-71-connecting-with-the-new-experiential-consumer/
Title: Connecting with the new experiential consumer
Description: Delve into the consumer moods, values, and desires that underlie a surging “experiential economy,” in the US and around the world.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-get-inspired-for-growth-the-balancing-act/
Title: Webinar: Inspire growth for your small and medium enterprise. - NIQ
Description: Get inspired in this 30 minutes webinar. Learn about growth opportunities for small to medium businesses.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-india/
Title: NielsenIQ BookData India - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/pet-supplies-plus-looks-to-nielsen-to-gain-a-greater-understanding-of-todays-pet-consumer/
Title: Pet supplies plus looks to Nielsen to gain a greater understanding of today’s pet consumer - NIQ
Description: Explore how Pet Supplies Plus partners with NielsenIQ to understand pet consumer trends. Learn more about our insights today!
Allow: https://nielseniq.com/global/en/insights/education/2023/expo-west-trends/
Title: Expo West 2023: 5 Key Trends and Takeaways for Natural Brands - NIQ
Description: Expo West is a teasure trove of emerging brands and valuable insights in the natural CPG industry. Here are a few key takeaways in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2018/map-of-the-month-purchasing-power-for-new-automobiles-germany-2018/
Title: Map of the Month: Purchasing power for new automobiles, Germany 2018
Description: GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.
Allow: https://nielseniq.com/global/en/landing-page/bases-navigate-supply-chain-and-inflation-challenges/
Title: BASES Navigate Supply Chain and Inflation Challenges - NIQ
Description: BASES can help you to react and balance short-term realities while continuing to focus on the long term.
Allow: https://nielseniq.com/global/en/insights/education/2024/snack-attack-the-moments-in-life-when-only-crisps-will-do/
Title: Snack Attack: The Moments in Life When Only Crisps Will Do - NIQ
Description: Discover key moments driving snack cravings and industry insights. Elevate your snack strategy—read our analysis now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-weekly-data-can-help-boost-your-sales-promotions/
Title: How weekly data can help boost your sales promotions
Description: Boost your sales promotions with weekly data.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/which-in-vehicle-technologies-are-driving-auto-shoppers-today/
Title: Which in-vehicle technologies are driving auto shoppers today? - NIQ
Description: EVs get all the headlines -- but consumers are focused on a variety of connected digital tech for their vehicles
Allow: https://nielseniq.com/global/en/insights/analysis/2010/global-trends-in-healthy-eating/
Title: Global trends in healthy eating - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/mrc-grants-continuation-of-accreditation-to-mris-survey-of-the-american-consumer/
Title: MRC grants continuation of accreditation to MRI’s Survey of the American Consumer®
Description: Accreditation comes at a time of increased importance and demand for high-quality,nationally representative data sets
Allow: https://nielseniq.com/global/en/landing-page/c360-2023-speakers/
Title: C360 2023 Speakers - NIQ
Description: During this year's NIQ’s C360® conference, join us as we pave new trails towards purpose, define new inroads for innovation, create new bridges for collaboration and map new pathways to growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/successful-tactics-for-enhanced-visibility-and-conversion-on-digital-shelves/
Title: Successful Tactics for Enhanced Visibility and Conversion on Digital Shelves - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/ecommerce-report-2022-2023/
Title: Ecommerce Report 2022 / 2023 - NIQ
Description: We share in our Ecommerce report 2022 / 2023 exclusive insights on the evolution of e-commerce market in Europe.
Allow: https://nielseniq.com/global/en/news-center/2020/%EC%83%88%EB%A1%9C%EC%9D%B4-%EB%8B%A5%EC%B3%90%EC%98%A8-%EC%9C%84%EA%B8%B0%EC%97%90%EC%84%9C%EC%9D%98-%EB%B8%8C%EB%9E%9C%EB%94%A9-%EB%B0%8F-%EB%A7%88%EC%BC%80%ED%8C%85gfk/
Title: 새로이 닥쳐온 위기에서의 브랜딩 및 마케팅|GfK - NIQ
Description: "뉴 애브노멀"(New abnomal) 이란 설문 조사에서 GfK-캠페인 아시아의 브랜딩 및 마케팅은 마케팅 예산, ROI 및 효과에 대한 팬데믹의 영향을 보여주고 있습니다.
Allow: https://nielseniq.com/global/en/insights/report/2024/from-click-to-conversion-redefining-personalization-with-ai/
Title: From Click to Conversion. Redefining Personalization with AI - NIQ
Description: Unlock the power of AI in retail! Discover how personalization drives revenue, loyalty & engaging customer journeys. Download our exclusive report today!
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-roadshow-product-london/
Title: NIQ BASES Roadshow PRODUCT - LONDON - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/consumer-climate-germany-recovery-halted-for-the-moment/
Title: Consumer climate Germany: recovery halted for the moment - NIQ
Description: Expectations for a rapid recovery in the consumer climate in Germany were dealt a significant blow in August. After gaining for three consecutive periods, the indicator suffered a considerable decline. While economic expectations and propensity to buy showed marginal gains, income expectations fell sharply. As propensity to save is also currently gaining, GfK is forecasting a figure of -1.8 for September 2020, 1.6 points down from August this year (revised to -0.2). These are the results of the GfK consumer climate study Germany for August 2020.
Allow: https://nielseniq.com/global/en/insights/education/2022/beyond-cost-cautiousness-whats-next-in-fmcg-category-trends/
Title: Beyond cost cautiousness: What’s next in FMCG category trends - NIQ
Description: A closer examination of FMCG category trends reveals pockets of growth and opportunities that can drive sales in the coming months.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/product-innovation-that-breaks-the-mold/
Title: Product Innovation: 3 Traits of Breakthrough Winners
Description: What are the 3 key features of successful product innovation strategy found in these award-winning brands?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-evolution-of-smbs-in-the-european-union/
Title: The evolution of SMBs in the European Union - NIQ
Description: SMBs in the European Union are being recognized for their contribution to economic growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/christmas-in-the-on-premise-2023/
Title: Christmas in the On Premise 2023 - NIQ
Description: CGA by NIQ’s Christmas Report 2023 is based on in-depth research into consumer behaviour in the On Premise over the festive period, supported by sales data to inform your strategic decisions over this peak sales period.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/how-people-buy-car-insurance-part-3-are-renewers-loyal/
Title: How people buy car insurance: Part 3: Are renewers loyal?
Description: How people buy car insurance: Part 3: Are renewers loyal?
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-retailers-perspective-for-product-listing/
Title: The retailer’s perspective for product listing - NIQ
Description: Discover key insights on effective product listings from a retailer's perspective. Boost your strategy now with NielsenIQ's expert analysis!
Allow: https://nielseniq.com/global/en/insights/report/2023/understanding-beer-consumers-in-the-vietnam-on-premise/
Title: Understanding Beer Consumers in the Vietnam On Premise - NIQ
Description: Consumer demand for premiumisation in the beer category opens the potential for suppliers and manufacturers to grow sales and share in Vietnam—and CGA by NIQ’s latest research reveals how to unlock it.
Allow: https://nielseniq.com/global/en/insights/report/2022/emerging-brands-sleep-aids-2022/
Title: 2022 Emerging brands: Sleeping aids - NIQ
Description: Discover key insights on 2022's emerging sleep aid brands with NielsenIQ's detailed analysis. Explore trends and data now!
Allow: https://nielseniq.com/global/en/insights/report/2023/go-technology-february-2023/
Title: GO Technology - NIQ
Description: New figures point to a staycation boom for the hotel trade this year, as consumers say they are more likely to visit a UK hotel than one abroad in 2023.
Allow: https://nielseniq.com/global/en/news-center/2020/fewer-auto-intenders-are-saying-they-plan-to-delay-purchase-lease-of-a-new-car/
Title: Fewer auto intenders are saying they plan to delay purchase, lease of a new car - NIQ
Description: GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers
Allow: https://nielseniq.com/global/en/news-center/2018/worlds-largest-e-commerce-panel-combines-with-nielsens-powerful-data-to-create-the-first-complete-view-of-the-u-s-e-commerce-fmcg-landscape/
Title: World's largest e-commerce panel combines with Nielsen's powerful data to create the first complete view of the U.S. e-commerce FMCG landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/marketers-from-general-mills-mondelez-nestle-sodexo-will-mentor-student-contestants-in-gfks-nextgen-competition/
Title: Marketers from General Mills, Mondelēz, Nestle, Sodexo Will Mentor Student Contestants in GfK’s NextGen Competition
Description: Marketers and market researchers from four major brands — General Mills, Mondelēz International, Nestle S.A., and Sodexo – will provide expert guidance to students taking part in this year’s GfK Next Generation (“NextGen”) Competition.
Allow: https://nielseniq.com/global/en/info/logistics-distribution-and-supply-chain/
Title: Logistics Distribution and Supply Chain - NIQ
Description: The importance of a well-optimized logistics distribution and supply chain cannot be overstated. Seamless supply chains and reliable logistics solutions play a critical role in delivering a great brand experience to customers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-7-unraveling-the-future-of-personalized-online-experiences/
Title: Let’s talk E-commerce! Episode 7: Unraveling the future of personalized online experiences - NIQ
Description: In the seventh episode of the NIQ e-commerce webinar series, our expert speakers discuss the future of e-commerce and how leveraging data to provide personalized shopping experiences can lead to greater brand loyalty and increased sales.
Allow: https://nielseniq.com/global/en/news-center/2016/ecommerce-in-germany-highly-varying-regional-potential-for-product-lines/
Title: eCommerce in Germany: Highly varying regional potential for product lines
Description: The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in the first-ever study on regional online potential for 17 product groups in Germany.
Allow: https://nielseniq.com/global/en/insights/education/2023/a-neuroscientists-guide-to-esg-winning-consumers-and-influencing-social-change/
Title: A Neuroscientist's Guide to ESG: Winning Consumers and Influencing Social Change - NIQ
Description: NIQ shares science-based best practices for crafting “green” messages that resonate while minimizing the chances of a negative response.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-48-deliver-a-fresh-compelling-shopper-experience-in-2021/
Title: Deliver a fresh, compelling shopper experience in 2021 | Podcast
Description: Joe Beier takes us through the new and innovative ways that retailers are selling to their consumers after a year of distruptions
Allow: https://nielseniq.com/global/en/insights/report/2022/ebook-the-role-of-accuracy-in-search/
Title: eBook: The role of accuracy in search - NIQ
Description: A new ebook from Data Impact by NielsenIQ explains why comprehensive data is essential for attaining a true measurement of accuracy in search.
Allow: https://nielseniq.com/global/en/insights/report/2022/dose-of-wellness-cbd-in-beauty-health/
Title: Dose of wellness: CBD in beauty & health - NIQ
Description: Download our report to learn more about CBD’s effect on beauty, health, and wellness products.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-consumers-are-arming-themselves-in-their-fight-against-health-threats/
Title: Consumers Prioritize Health Protection Strategies
Description: Consumers are arming themselves in their fight against health threats by looking to their protective health and wellness needs
Allow: https://nielseniq.com/global/en/news-center/2016/uk-consumer-confidence-index-rises-five-points-after-recent-brexit-falls/
Title: UK Consumer Confidence Index rises five points after recent Brexit falls
Description: GfK’s long-running UK Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases during August.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-vcs-are-getting-strong-rois-from-emerging-cpg-brands/
Title: How VCs are Getting Strong ROIs from Emerging CPG Brands - NIQ
Description: For many VCs, emerging CPG brands are a bit of a mystery. But, there's ample opportunity if you know how to identify a good brand.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsens-commitment-to-fight-racism-with-action/
Title: Nielsen’s commitment to fight racism with action - NIQ
Description: Explore Nielsen's commitment to combat racism through actionable strategies. Learn how we're making a difference. Join us!
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-strengthens-one-gfk-with-new-lead-in-north-america/
Title: GfK strengthens One GfK with new lead in North America
Description: GfK is further developing the setup of the North America business effective March 3, 2016. The business currently consists of two separate sectors, but these are being more closely combined under the One GfK strategy. The result will enable GfK to offer its range of services in North America in a more integrated manner. Gary Cofer is announced as the new lead for the joint North America business.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-evolution-of-beauty-retail-and-why-brands-may-need-to-re-think-their-go-to-market-strategies/
Title: he Evolution of Beauty Retail: Rethinking Go-to-Market Strategies
Description: Discover how beauty retail is evolving in 2024 and why brands must rethink go-to-market strategies. Get key insights and stay ahead of the shift today.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-launches-rapid-innovation-tools-to-market/
Title: Nielsen launches rapid innovation tools to market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/hospitality-market-monitor-august-2024/
Title: Hospitality Market Monitor - Issue 43 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-chinese-consumers-shopped-singles-day-2022/
Title: How Chinese consumers shopped Singles Day 2022 - NIQ
Description: NielsenIQ survey data shows that this year’s Singles Day shopping event saw dampened demand and a focus on essentials.
Allow: https://nielseniq.com/global/en/news-center/2024/germany-slight-recovery-at-the-end-of-the-year-modest-outlook-for-2025/
Title: Germany: Slight recovery at the end of the year, modest outlook for 2025 - NIQ
Description: Explore NielsenIQ's analysis on Germany's economic recovery in 2024 and outlook for 2025. Gain insights and stay informed. Read now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-28-the-future-of-work-and-a-digital-lifestyle/
Title: The future of work and digital lifestyle
Description: Understand how consumers feel about the digital lifestyle, the way it changes their daily lives, and what companies need to prioritize in the digital world
Allow: https://nielseniq.com/global/en/insights/webinar/2021/how-to-optimize-your-visibility-on-the-digital-shelf/
Title: How to optimize your visibility on the digital shelf - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-retail-centrality-germany-2023/
Title: Map of the Month: GfK Retail Centrality, Germany 2023 - NIQ
Description: GfK’s Map of the Month for November shows the regional distribution of retail centrality in Germany in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2021/understanding-the-lgbtq-consumer-in-the-u-k/
Title: Understanding the LGBTQ+ consumer in the U.K. - NIQ
Description: Unilever and NielsenIQ’s joint research report explains how marketers, organizations, and brands can better understand, reach, and engage U.K. LGBT+ consumers.
Allow: https://nielseniq.com/global/en/insights/report/2023/reach-europe-winning-in-the-on-premise-in-2023/
Title: REACH Europe: Winning in the On Premise in 2023 - NIQ
Description: CGA's REACH Europe Report delves into the behaviour and engagement of consumers visiting the On Premise across European markets, identifying trends and opportunities for success in the region.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tracking-grocery-prices-julys-cpg-inflation-is-the-lowest-rate-of-increase-in-2-years/
Title: Tracking Grocery Prices: July’s CPG inflation is the lowest rate of increase in 2 years - NIQ
Description: This article offers an updated read on CPG inflation in the US, and checks in on ongoing trends like declining consumption, rising private label sales, and the growing importance of value-based retailers.
Allow: https://nielseniq.com/global/en/insights/education/2023/indulging-in-delight-a-look-at-chocolate-consumption-trends-in-the-u-k/
Title: Indulging in delight: A look at chocolate consumption trends in the U.K. - NIQ
Description: Explore chocolate consumption trends for the U.K. using in-depth data for meaningful insights that marketers and developers can use to inform decisions.
Allow: https://nielseniq.com/global/en/landing-page/the-ultimate-guide-to-merchandising-and-assortment/
Title: The Ultimate Guide to Merchandising and Assortment - NIQ
Description: Download The Ultimate Guide to Merchandising & Assortment for an in-depth examination of the intricacies of assortment and merchandising.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/the-men-the-myths-the-legends-why-millennial-dudes-might-be-more-receptive-to-marketing-than-we-thought/
Title: The men, the myths, the legends: Why millennial “dudes” might be more receptive to marketing than we thought - NIQ
Description: Discover key insights on millennial male consumer behavior and marketing strategies. Learn more and adapt your approach!
Allow: https://nielseniq.com/global/en/insights/report/2024/inflation-trends-in-ecommerce-us-march-2024-vs-march-2023/
Title: Inflation trends in ecommerce US: March 2024 vs March 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/discrimination-against-women-still-a-social-malaise/
Title: Discrimination against women: Still a social malaise - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/food-for-yourthoughts-brandbank/
Title: Report: Food for your thoughts - NIQ
Description: The latest report from NIQ Brandbank examines the connection between "food and mood” and how to connect with shoppers seeking better mental health through diet.
Allow: https://nielseniq.com/global/en/news-center/2018/del-monte-foods-and-nielsen-grow-multi-year-relationship/
Title: Del Monte Foods and Nielsen grow multi-year relationship - NIQ
Description: Discover how Del Monte Foods expanded its partnership with NielsenIQ to drive growth. Learn more about their success story now!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-recognized-top-100-u-s-company-supporting-healthy-communities/
Title: Nielsen recognized as a top 100 U.S. company for supporting healthy communities - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/food-as-medicine-policy-summit/
Title: Food as Medicine: Policy Summit - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/its-not-guessing-its-science-data-science/
Title: It’s not guessing, it’s science—data science - NIQ
Description: Discover key insights on how data science transforms decision-making in business. Learn more and enhance your strategies with NielsenIQ.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-purchasing-power-europe-2023/
Title: Map of the Month: GfK Purchasing Power, Europe 2023 - NIQ
Description: GfK’s Map of the Month for October shows the regional distribution of purchasing power in Europe in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-february-2024/
Title: Germany On Premise Consumer Pulse Report: February 2024 - NIQ
Description: The On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants.
Allow: https://nielseniq.com/global/en/landing-page/innovate-your-product/
Title: Innovate Your Product - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/brand-recognition/
Title: Brand recognition - NIQ
Description: Enhance brand recognition with NIQ's solutions. Thrive in the competitive market by building stronger connections with your audience.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-78-how-digital-advertising-helps-build-brand-equity-with-meta/
Title: How digital advertising helps build brand equity with Meta
Description: Learn more about how marketers can optimize digital advertising efforts for higher impact and efficiency by leveraging the power of a mixed-media approach.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-japanese-tire-market-different-generations-different-preferences/
Title: The japanese tire market: different generations, different preferences
Description: The japanese tire market: different generations, different preferences
Allow: https://nielseniq.com/global/en/landing-page/intelligence-reimagined/
Title: Consumer 360® 2020: Intelligence Reimagined - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-renews-dairy-farm-regional-retail-cooperation/
Title: NielsenIQ renews Dairy Farm regional retail cooperation - NIQ
Description: NielsenIQ Hong Kong announced today that it has renewed a regional retail cooperation deal with Dairy Farm, a leading pan-Asian grocery retailer.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/whitepaper-omnichannel-the-new-normal-no2-the-tipping-point-has-been-reached-omni-is-here-to-stay/
Title: Whitepaper Omnichannel, the new normal Nº2 The tipping point has been reached, omni is here to stay - NIQ
Description: This whitepaper is the second of two studies, describing the evolution of eCommerce from a discrete channel into omnichannel.
Allow: https://nielseniq.com/global/en/insights/education/2022/personalizing-product-pages-for-customer-loyalty/
Title: Personalizing product pages for customer loyalty - NIQ
Description: Today’s shoppers expect personalized shopping experiences and retailers face two choices: personalize or perish.
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-sales-area-provision-europe-2018/
Title: Map of the Month: Sales area provision, Europe 2018
Description: GfK's Map of the Month for May illustrates per capita sales area provision in Europe in 2018.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsens-global-consumer-business-reinforces-commitment-to-chicago-as-site-of-global-headquarters/
Title: Nielsen Establishes Global HQ for Consumer Business in Chicago
Description: The evolution of Nielsen’s nearly century-old legacy in Chicago reestablishes its commitment to leveraging Illinois’ diverse workforce.
Allow: https://nielseniq.com/global/en/news-center/2021/consumer-sentiment-defies-inflation/
Title: Consumer sentiment defies inflation - NIQ
Description: Consumer sentiment defies inflation Nuremberg, 27. October 2021 – Consumer sentiment in October painted an inconsistent picture. The propensity to buy again increased, while economic and income expectations decreased. As the propensity to save has noticeably fallen, GfK is forecasting a value of 0.9 points in consumer sentiment for November, up 0.5 points from October of this year (revised from 0.4 points). These are the findings of the GfK Consumer Climate Study for October 2021.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/home-for-the-holidays-in-home-consumption-will-drive-fmcg-sales-this-lunar-new-year/
Title: Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year - NIQ
Description: In many key Asian markets, the Lunar New Year is the biggest sales and promotional event for the FMCG industry, driven by higher demand for food, beverages, alcohol, personal care and household products.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-and-media-saturn-launch-key-account-data-service-for-technical-goods-manufacturers-3/
Title: GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers
Description: GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/nielseniq-at-saudi-food-show-how-saudi-arabian-shoppers-successfully-navigate-a-sea-of-change/
Title: NielsenIQ at Saudi Food Show: How Saudi Arabian shoppers successfully navigate a sea of change - NIQ
Description: Andrey Dvoychenkov, NielsenIQ Middle East General Manager, spoke on the state of Saudi Arabia’s FMCG market, emphasizing convenience and essentials.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/the-importance-of-trust-online-privacy-issues-and-the-consumers-relationship-with-free-products-and-services/
Title: The importance of trust: Online privacy issues and the consumer's relationship with free products and services
Description: The importance of trust: Online privacy issues and the consumer's relationship with free products and services
Allow: https://nielseniq.com/global/en/news-center/2019/ways-digital-technology-is-reshaping-needs-expectations-of-sas-young-consumer/
Title: Ways digital technology is reshaping needs & expectations of SA’s young consumer
Description: An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/winter-sales-in-france-ecommerce-overview-of-the-first-days/
Title: Winter Sales in France: eCommerce Overview of the First Days - NIQ
Description: Focus on the first week of sales, which gives us an indication to assess the overall performance of sales during this period.
Allow: https://nielseniq.com/global/en/news-center/2018/yellow-vests-protests-in-france-continue-to-impact-supermarket-sales/
Title: Yellow vests protests in France continue to impact supermarket sales - NIQ
Description: Discover how the Yellow Vests protests in France are impacting supermarket sales. Read our analysis for insights and trends. Explore now!
Allow: https://nielseniq.com/global/en/insights/report/2024/top-wellness-trends-2024/
Title: Top Wellness Trends to Know for 2024 - NIQ
Description: The state of wellness is shifting and brands have to keep up. Here are the top wellness trends to keep an eye on in 2024.
Allow: https://nielseniq.com/global/en/news-center/2016/canada-ranks-high-in-use-of-mobile-devices-during-in-store-shopping-but-still-lags-in-mobile-payments/
Title: Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
Description: New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/leaner-budgets-inflation-battered-consumers-prioritize-grocery-spending/
Title: Inflation‑hit Consumers Shift Spending Toward Groceries
Description: Facing inflation pressures, consumers are cutting back on discretionary buys & focusing budgets on groceries, utilities, & home essentials.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-october/
Title: Monthly eCommerce Pulse October - EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-back-to-school-food-allergy-fundamentals/
Title: Webinar - Back to school: Food allergy fundamentals - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/syndicated-studies-research-mapping-the-transformation-in-todays-gamers-the-gaming-industry/
Title: Syndicated Studies & Research: Mapping the transformation in today’s Gamers & the Gaming Industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/5-top-category-management-tips-for-emerging-brands/
Title: 5 Top Category Management Tips for Emerging Brands - NIQ
Description: Category management isn't easy, especially for emerging and growth brands. Here are a few ways to make it a little easier in 2023.
Allow: https://nielseniq.com/global/en/news-center/2017/germans-spend-more-on-vacations-than-cars/
Title: Germans spend more on vacations than cars
Description: Germans spend almost five percent of their purchasing power on holiday travel. At €1,020 per person, Germans' expenditures on holiday travel exceed even what they spend on automobile purchases. Sea cruises are especially popular in northern Germany, while sport, activity and wellness-related travel is a favorite in southern Germany. These insights are from GfK's first-ever study on regional purchasing power for holiday travel and are being presented at the 2017 ITB tourism trade fair in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-inaugurates-cbd-retail-market-measurement-in-the-u-s-with-powerhouse-cbd-brand-charlottes-web/
Title: Nielsen inaugurates CBD retail market measurement in the U.S. with powerhouse CBD brand Charlotte’s Web - NIQ
Description: Nielsen and Charlotte's Web will help guide the U.S. retail market for CPG companies through the evolution of the CBD space.
Allow: https://nielseniq.com/global/en/info/business-development/
Title: Business development - NIQ
Description: Discover growth opportunities with NIQ's Business Development Solutions. Tailor strategies, build relationships, expand markets, innovate products. Partner with us for sustainable growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/flavors-in-spirits/
Title: Flavors in Spirits - NIQ
Description: The wider spirits category holds the largest value share of all alcoholic beverage categories in the American On Premise sector, and flavors represent a key component of this market.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/inflation-unboxed-how-inflation-impacts-beauty-categories/
Title: Inflation unboxed: How inflation impacts beauty categories - NIQ
Description: Inflation is impacting the price of everyday household goods - see what this means for beauty categories and personal care.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/strong-momentum-for-built-in-major-domestic-appliances-an-opportunity-for-brands/
Title: Strong momentum for built-in major domestic appliances: An opportunity for brands
Description: Built-in major domestic appliances (MDAs) like cookers/stoves, dish washers, freezers, etc. were the pacemaker in global sales growth in the market in 2016.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-bases-announces-2021-menu-innovation-awards-winners/
Title: NielsenIQ BASES Announces 2021 Menu Innovation Awards Winners - NIQ
Description: The awards were created to showcase standout menu innovations in the restaurant industry in the US, according to restaurant guest feedback.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-connect-partner-network-welcomes-amazon-activation-platform-commerceiq-and-wellness-focused-data-company-spins/
Title: Nielsen Connect Partner Network welcomes Amazon activation platform CommerceIQ and wellness-focused data company SPINS - NIQ
Description: Nielsen recently welcomed two innovators in e-commerce and wellness: automation company CommerceIQ and data technology leader SPINS.
Allow: https://nielseniq.com/global/en/insights/report/2015/growing-mobile-audio-markets/
Title: Growing Mobile Audio Markets
Description: Bluetooth, Digital Radio and Sports – diverse growth segments are pushing the German market for mobile audio devices.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/3-factors-for-managing-high-demand-and-supply-challenges/
Title: 3 Factors for managing high demand and supply challenges
Description: Get an analysis of how rising prices and supply chain challenges are impacting the TCG markets globally. Download the webinar to learn more.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-cite-self-esteem-as-top-motivation-for-grooming/
Title: Canadian Consumers Cite Self-Esteem as Top Motivation for Grooming
Description: According to new GfK research, 60% of Canadian consumers (ages 15 and older) say their number one motivation for personal grooming is “to feel good about myself.” The GfK study also shows that “to make a good impression on people whom I meet for the first time” and “to please my spouse or partner” were tied for second among leading reasons for grooming, with each cited by 30% of Canadian consumers.
Allow: https://nielseniq.com/global/en/news-center/2017/global-brands-are-winning-the-battle-for-consumer-hearts-and-minds/
Title: Global brands are winning the battle for consumer hearts and minds - NIQ
Description: Discover how global brands are winning consumer loyalty. Explore key strategies and trends in our detailed analysis. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2018/truth-initiative-collaborating-with-gfk-mri-acxiom-to-elevate-targeting-activation-verification-for-anti-opioid-campaign/
Title: Truth Initiative collaborating with GfK MRI, Acxiom to elevate targeting, activation, verification for anti-opioid campaign
Description: Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
Allow: https://nielseniq.com/global/en/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/monoprix-plus-the-new-monoprix-solution-in-france/
Title: Monoprix plus: the new Monoprix solution in France - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-best-selling-second-hand-brands-in-december/
Title: The Best-Selling Second-Hand Brands in December - NIQ
Description: Let's discover why the second-hand market is thriving, and the best-selling second-hand brands in December.
Allow: https://nielseniq.com/global/en/insights/report/2018/telecom-clear-stagnation-in-the-telecom-business/
Title: Telecom: Clear stagnation in the Telecom business
Description: The Telecom Business ends the year on a barely positive note with a value growth of 1.66% and in volume nearly a break-even (-0.41%).
Allow: https://nielseniq.com/global/en/news-center/2018/at-tmre-2018-gfk-will-focus-on-brands-advertising-impact-and-in-market-testing/
Title: At TMRE 2018, GfK will focus on brands, advertising impact, and in-market testing
Description: At one of the premier events for thought leaders in consumer insights, GfK experts will play key roles in all three days of the agenda, including co-presentations with Ferrero and Microsoft.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/outlook-and-top-priorities-for-asia-pacifics-fmcg-ceos-in-2022/
Title: Outlook and top priorities for Asia Pacific’s FMCG CEOs in 2022 - NIQ
Description: Data from NielsenIQ’s FMCG Retail Measurement Services (RMS) and Asia Pacific’s FMCG CEOs tell of a positive outlook for the region’s FMCG industry in 2022.
Allow: https://nielseniq.com/global/en/landing-page/connecting-with-todays-50-consumer-webinar/
Title: Connecting with Today’s 50+ Consumer Webinar - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/brands-need-to-reset-priorities-to-connect-with-tomorrows-us-consumers/
Title: Brands need to reset priorities to connect with tomorrow’s US consumers - NIQ
Description: One year after lockdowns began, consumers still love brands – but loyalty may be up for grabs
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-expands-partnership-with-brandtotal-empowering-mexican-advertisers-with-rich-data-on-competitive-social-advertising-campaigns/
Title: GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns - NIQ
Description: Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage
Allow: https://nielseniq.com/global/en/insights/commentary/2012/usability-and-the-customer-experience-its-not-just-web-design/
Title: Usability and the Customer Experience: It’s not just Web Design
Description: Usability and the Customer Experience: It’s not just Web Design
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-demographics-single-households-germany-2023/
Title: Map of the Month: GfK Demographics, Single households, Germany 2023 - NIQ
Description: GfK's Map of the Month for February shows the regional distribution of single households in Germany in 2023.
Allow: https://nielseniq.com/global/en/landing-page/intelligence-reimagined-know-your-consumers/
Title: Consumer 360® 2020: Know your consumers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2019/evaluating-risk-ensuring-your-innovative-new-cpg-product-is-a-success/
Title: Evaluating risk: Ensuring your innovative new CPG product is a success - NIQ
Description: Discover key strategies for CPG product success and risk evaluation. Learn from experts at NielsenIQ. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/fresh-and-focused-the-u-s-retailer-path-to-winning-brick-and-mortar/
Title: Fresh and focused: The U.S. retailer path to winning brick and mortar - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/future-forward-breakthrough-innovations-trends-and-ai-thailand/
Title: Future Forward: Breakthrough Innovations, Trends, & AI (TH) - NIQ
Description: Discover key trends and AI innovations at NielsenIQ's 2024 event in Thailand. Join us to shape the future!
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-in-europe/
Title: Monthly eCommerce Pulse in Europe - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/fmcg-growth-poised-for-recovery-this-ramadan/
Title: FMCG sales growth poised for recovery this Ramadan - NIQ
Description: Identify key opportunities in FMCG sales growth for manufacturers and retailers in majority Muslim countries during Ramadan.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/black-friday-2021-infographic/
Title: Black Friday returned with brand new challenges - NIQ
Description: How have 2021’s difficult conditions impacted Black Friday sales and what can we learn from this year’s data? View our infographic to find out.
Allow: https://nielseniq.com/global/en/insights/education/2022/welcome-to-a-new-era-of-supplier-collaboration/
Title: Welcome to a new era of supplier collaboration - NIQ
Description: The pandemic exposed many limitations in the extended retail value chain. Supply disruptions, out-of-stocks, lack of labor, the hastened move to online ordering and rapidly changing consumer preferences have made true retailer and CPG supplier collaboration more essential than ever.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/brand-and-comms-thinking-in-the-b2b-world/
Title: Brand and Comms thinking in the B2B World
Description: Brand and Comms thinking in the B2B World
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-wins-radio-audience-research-contract-in-new-zealand/
Title: GfK wins radio audience research contract in New Zealand
Description: Radio Broadcasters Association (RBA) commissioned GfK to perform the official radio research in New Zealand.
Allow: https://nielseniq.com/global/en/news-center/2021/gfks-bonsignore-to-share-insights-on-shopper-values-at-nrf-online-event/
Title: GfK’s Bonsignore to share insights on shopper values at NRF online event - NIQ
Description: Will profile new “Citizen Shopper” during “State of Retail and the Consumer” panel
Allow: https://nielseniq.com/global/en/insights/education/2022/can-the-fmcg-industry-afford-to-lose-billions-from-empty-shelves/
Title: Can the FMCG industry afford to lose billions from empty shelves?
Description: 4% of FMCG SKUs were OOS for 4 days in 2022—costing retailers & manufacturers €2 bn (France) & £1 bn (UK), and eroding loyalty.
Allow: https://nielseniq.com/global/en/insights/report/2021/financial-markets-by-quarter-q3-2021/
Title: Financial Markets by Quarter Q3 2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/global-industry-report-executive-summary-latam/
Title: Mega-trends shaping T&D sales in 2024+ - LATAM
Description: Stay informed about 2024 T&D market trends in LATAM, including sales, growth, and forecasts. Discover insights into consumer tech and durables.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/5-key-factors-for-emerging-brands-to-stand-out/
Title: 5 Key Factors for Emerging Brands to Stand Out to Investors - NIQ
Description: Standing out in the market is hard, especially for an emerging brand. Luckily there are a few key factors to getting noticed by investors.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-purchasing-power-for-food-germany-2021/
Title: Map of the Month: GfK Purchasing Power for Food, Germany 2021 - NIQ
Description: GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-brands-can-win-when-markets-are-volatile/
Title: How brands can win when markets are volatile - NIQ
Description: There is no one-size-fits-all answer, but there are three general principles that can help most organisations navigate market turbulence.
Allow: https://nielseniq.com/global/en/news-center/2024/luxembourgers-have-the-most-money-to-spend-on-retail/
Title: Luxembourgers have the most money to spend on retail - NIQ
Description: GfK Retail Purchasing Power Europe is now available: The average retail purchasing power in Europe is 6,517 euros per capita. However, there are significant differences between the 25 analyzed European countries in terms of retail spending: At 12,067 euros per capita, Luxembourgers have the most money to spend in the retail sector. Romania, on the other hand, has the lowest retail spending potential. There are also strong regional differences within the respective countries.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/what-grocery-beverage-emerging-trends-tell-manufacturers-about-consumers-buying-patterns/
Title: What grocery beverage emerging trends tell manufacturers about consumers’ buying patterns - NIQ
Description: Today's consumers are turning to categories such as grocery beverages when seeking to boost their health. Do you meet their needs?
Allow: https://nielseniq.com/global/en/insights/webinar/2022/maximizing-online-performance-with-southern-glazers/
Title: Maximizing online performance with Southern Glazer's - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-delivers-transparency-to-food-labeling-data-with-launch-of-product-insider/
Title: Nielsen delivers transparency to food labeling data with launch of product insider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/2023-breakthrough-innovations-in-saudi-arabia/
Title: 2023 NIQ BASES Breakthrough Innovations Awards in Saudi Arabia - NIQ
Description: Explore 2023's breakthrough innovations in Saudi Arabia with NielsenIQ. Discover key trends and insights. Read more now!
Allow: https://nielseniq.com/global/en/about-us/the-iq-brief/
Title: Sign up for The IQ Brief - NIQ
Description: NielsenIQ insights deliver the latest global thought leadership, market research, and analysis on consumer behavior and business intelligence. Discover the definitive perspective on retail, CPG/FMCG manufacturing, innovation, and more by signing up to our IQ brief newsletter
Allow: https://nielseniq.com/global/en/insights/report/2020/new-normal-shopper/
Title: Syndicated Studies & Research: New Normal Shopper - NIQ
Description: NielsenIQ's report explores how shopper trips and missions are changing and the factors that play a role in the shopper decision making.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-cga-announces-launch-of-check-level-data-for-chain-and-independent-bars-and-restaurants-in-the-u-s/
Title: Nielsen CGA announces launch of check-level data for chain and independent bars and restaurants in the U.S. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2020/5-common-challenges-after-launching-your-product-and-how-to-overcome-them-2/
Title: 5 common challenges after launching your product and how to overcome them - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/how-are-technical-consumer-goods-markets-developing-across-the-globe/
Title: How are technical consumer goods markets developing across the globe?
Description: Explore our infographic to get the answer to this question.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/communicating-with-consumers-how-one-mexican-retailer-decoded-their-high-performing-segments-and-increased-shopper-engagement-using-behavioral-data/
Title: Mexican Retailer Boosts Engagement via Behavioral Data
Description: Discover how a Mexican retailer utilized NielsenIQ's segmentation science to identify key shopper segments and enhance customer engagement.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/turning-browsers-into-buyers-the-role-of-rich-media-in-online-grocery/
Title: Turning Browsers into Buyers: The Role of Rich Media in Online Grocery - NIQ
Description: Discover how rich media transforms online grocery shopping by enhancing user experience and boosting conversions. Explore the impact of videos, interactive content, and high-quality images in turning browsers into buyers in the digital grocery space.
Allow: https://nielseniq.com/global/en/insights/report/2022/gfk-releases-updated-digital-maps-for-all-european-countries/
Title: GfK releases updated digital maps for all European countries - NIQ
Description: GfK has released its Europe Edition 2022/2023, which includes digital maps for all of Europe, reflecting the thousands of regional changes.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/smbs-pay-attention-keep-your-eye-on-private-labels/
Title: SMBs pay attention: Keep your eye on Private Labels - NIQ
Description: In 2023, it wasn’t just SMBs who competed with private labels, but manufacturers of all sizes as their growth trajectory remained consistently above the FMCG market growth rate. Here’s what they did right.
Allow: https://nielseniq.com/global/en/insights/education/2022/supply-chain-models-for-cpg-brands/
Title: Supply Chain Models for CPG Brands - NIQ
Description: Is your supply chain model the best choice for your business? Here are the most common models and when you should use them.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-26-the-world-according-to-biden-and-trump-supporters/
Title: Podcast: The world according to Biden and Trump supporters
Description: 5 polarizing election issues between Biden and Trump supporters. Also, shed some light on the undecided voters & what's keeping non-voters from the polls.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/ratings-and-reviews-the-new-category-management/
Title: Ratings and Reviews: the new category management? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-7-niq-services-for-emerging-brands-with-kenny-juskowiak/
Title: NIQ + The CPG Guys Podcast Episode 7: NIQ Services for Emerging Brands with Kenny Juskowiak - NIQ
Description: Discover insights on emerging brands with Kenny Juskowiak in the latest NIQ podcast episode. Tune in now for expert advice!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/unpacking-successful-strategies-for-canadas-growing-e-commerce-market/
Title: Unpacking successful strategies for Canada’s growing e-commerce market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-bases-debuts-faster-in-home-product-testing-solution-for-fast-moving-consumer-goods/
Title: Nielsen BASES debuts faster in-home product testing solution for fast moving consumer goods - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/innovate-to-elevate-trends-in-consumer-behavior-tech-retail-and-market-dynamics/
Title: Tech & Durables Webinar Innovate to elevate - NIQ
Description: Get exclusive access to GfK data and expert analysis on Tech and Durables trends in consumer behavior, tech retail and market dynamics. Watch now.
Allow: https://nielseniq.com/global/en/insights/education/2024/the-six-challenges-retailers-need-to-master-in-2024/
Title: The Six Challenges Retailers Need to Master in 2024 - NIQ
Description: Consumers are pivoting and adapting in response to a rapidly changing economy. Consumers are now more sophisticated in how they approach saving to make ends meet. According to NIQ’s 2024 Consumer Outlook, four in ten consumers say they’re hopeful they’ll be in a better position by the end of the year.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-launches-trailblazer-program-dedicated-to-supporting-minority-owned-cpg-businesses/
Title: NielsenIQ launches ‘Trailblazer Program’ dedicated to supporting minority-owned CPG businesses - NIQ
Description: NielsenIQ is launching a new "Trailblazer Program" dedicated to supporting minority-owned CPG businesses in the U.S.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-april-2024/
Title: Germany On Premise Consumer Pulse Report: April 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/careers/recruitment-fraud-notice/
Title: Recruitment Fraud Notice - NIQ
Description: Recruitment fraud is an attempt to deceive a job seeker into handing over money or personal information in return for a fictitious job.
Allow: https://nielseniq.com/global/en/news-center/2022/angie-talks-resilience-and-rewriting-the-story/
Title: Angie talks resilience and rewriting the story - NIQ
Description: "Listen to 'My Story, Our Voices' by NielsenIQ – a podcast exploring diversity, equity, and inclusion through inspiring stories and expert insights."
Allow: https://nielseniq.com/global/en/events/2023/future-of-analytics-now-always-on-analytics/
Title: The Future of Analytics is Now- Unleash the power of a well-nurtured shelf strategy with Always-On Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-opus-in-canada/
Title: Discover OPUS in Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/an-inside-look-the-food-category-for-smbs/
Title: An Inside Look: The Food Category for SMBs - NIQ
Description: Discover key insights on SMB food category trends for 2023. Boost your business with our expert analysis. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2016/in-us-gen-z-leads-in-use-trust-of-mobile-payment-systems-gfk-study/
Title: In US, Gen Z Leads in Use, Trust of Mobile Payment Systems – GfK Study
Description: The Baby Boomers may never quite catch on – but mobile payments have won fans among the young US consumers coveted by so many brands.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/overcoming-inflationary-pressures-how-fmcg-players-can-adapt-and-drive-profitable-growth/
Title: Overcoming Inflationary Pressures: How FMCG Players Can Adapt and Drive Profitable Growth - NIQ
Description: Learn to balance your pricing and promotion strategy and drive profitable growth. Global benchmarks insights about inflation and FMCG.
Allow: https://nielseniq.com/global/en/insights/report/2023/financial-markets-by-quarter-q1-2023/
Title: Financial Markets by Quarter Q1 2023 - NIQ
Description: With the rapid digitalization of the financial services purchase journey since COVID-19, this quarter we assess how the current purchase journey matches up with customer expectations, and where financial services provider can further optimize the interactions to drive purchase.
Allow: https://nielseniq.com/global/en/news-center/2018/high-end-tvs-dragging-the-market-upwards/
Title: High-end TVs dragging the market upwards
Description: GfK's findings for the global TV market to be released at IFA 2018 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2016/gfks-taylor-to-present-on-smart-home-adoption-at-iot-world-event/
Title: GfK’s Taylor to Present on Smart Home Adoption at IoT World Event
Description: At the Internet of Things (IoT) World conference this week, GfK’s Kevin M. Taylor, Ph.D., will share recent findings on consumer attitudes toward and use of Smart Home technologies – an essential element of IoT.
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-stays-at-6-in-march/
Title: UK Consumer Confidence stays at -6 in March
Description: GfK’s long-running Consumer Confidence Index remains stable at -6 in March. Three of the five measures stayed at the same level and two measures saw increases.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-15-life-under-crisis-how-consumers-feel-about-covid-19-and-protests/
Title: Life Under Crisis: How consumers feel about COVID-19 and protests
Description: Tune in for the latest Consumer Pulse data, dissecting everything from consumers' future travel plans to how they think brands should address social issues.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/six-tips-to-improve-kiosk-usability-and-adoption/
Title: Six Tips to Improve Kiosk Usability and Adoption
Description: Six Tips to Improve Kiosk Usability and Adoption
Allow: https://nielseniq.com/global/en/insights/analysis/2020/what-bases-top-25-u-s-breakthrough-innovations-can-teach-us-about-innovating-in-the-new-normal/
Title: What the BASES Top 25 U.S. Breakthrough Innovations can teach us about innovating in the ‘new normal’ - NIQ
Description: Discover key insights from the top 25 U.S. breakthrough innovations. Learn how to thrive in the new normal. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2020/la-union-hace-la-fuerza-nielsen-joins-the-latinx-community-to-celebrate-hispanic-heritage-month/
Title: La Unión Hace la Fuerza: Nielsen joins the Latinx community to celebrate Hispanic Heritage Month - NIQ
Description: Descubre cómo Nielsen celebra el Mes de la Herencia Hispana, uniendo fuerzas con la comunidad Latinx. ¡Únete a nosotros!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/grocery-inflation-trends/
Title: Grocery Inflation Trends: Price Rise & Spending Shift
Description: CPG price hikes eased to +3.7% in Sept ’23, but unit sales dropped –2.9%; food +3.4%, non-food +4.8%, private labels up 19.3%.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/how-visual-content-is-revolutionizing-grocery-shopping/
Title: How visual content is revolutionizing grocery shopping - NIQ
Description: Discover how visual content is transforming the grocery shopping experience, from enhancing product displays to streamlining online shopping. Learn about the latest trends and technologies driving this omnichannel revolution.
Allow: https://nielseniq.com/global/en/insights/report/2017/african-american-women-our-science-her-magic/
Title: African-American women: Our science, her magic - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/pet-manufacturer-boost-roi-with-pricing-and-promotion-analytics/
Title: Pricing analytics: How did this pet manufacturer boost ROI 12%
Description: A recent case study showed how pricing analytics boosted ROI in incremental sales and saved millions in wasted spend.
Allow: https://nielseniq.com/global/en/news-center/2018/why-people-listen-to-radio-it-makes-them-feel-happy/
Title: Why people listen to radio – it makes them feel happy
Description: People listen to radio because it makes them feel happier and more informed.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-importance-of-the-christmas-period-in-the-irish-on-premise/
Title: The Importance of the Christmas Period in the Irish On Premise - NIQ
Description: CGA by NIQ’s Consumer Insights Report uses data from CGA’s REACH study to explore consumer behaviour in Northern and the Republic of Ireland, empowering drinks brands and operators to understand how consumer attitudes, motivations and need states are driving On Premise behaviours & category dynamics.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/native-american-beauty-consumer-spotlight/
Title: Native American Beauty consumer spotlight - NIQ
Description: Native American beauty consumers are active in the space and setting trends—get a closer look at this important consumer group to see what they buy and how they shop.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsens-connected-partner-program-becomes-the-industrys-largest-curated-partner-community-for-fmcg-retailers-and-manufacturers/
Title: Nielsen's Connected Partner Program becomes the industry's largest curated partner community for FMCG retailers and manufacturers - NIQ
Description: Explore Nielsen's Connected Partner Program, the largest FMCG retail community. Join industry leaders in driving innovation. Learn more!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-14-understand-the-forces-shaping-the-future-of-shopping/
Title: Understand the forces shaping the future of shopping
Description: In a new Thinking Ahead webinar, GfK’s Joe Beier and Sarena Gerard delve into new insights from our FutureBuy® research to explore the future of click-and-collect, social media buying, and more.
Allow: https://nielseniq.com/global/en/landing-page/bases-get-a-demo/
Title: BASES Get a demo - NIQ
Description: Discover how NielsenIQ BASES can elevate your product success. Request a demo today to transform your market strategy!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/niq-beauty-buzz-navigating-the-beauty-e-commerce-landscape/
Title: NIQ Beauty Buzz: Navigating the beauty e-commerce landscape - NIQ
Description: Understand the dynamics within e-commerce beauty UK. Navigating through the different retailers and retail groups
Allow: https://nielseniq.com/global/en/insights/success-story/2023/meta-maximizing-brand-outcomes-in-cross-media-campaigns/
Title: Success Story: Meta | GfK
Description: Meta trusts GfK as a provider of reliable independent media measurement. Read the success story!
Allow: https://nielseniq.com/global/en/legal/niq-suppliers/
Title: NIQ Suppliers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/transform-your-customer-strategy-with-data-driven-enterprise-segmentation/
Title: Transform your customer strategy with data-driven enterprise segmentation - NIQ
Description: Optimize your retail strategy with NIQ’s customer enterprise segmentation. Unlock insights into consumer behavior, customer loyalty, and consumer spending trends
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/retail-measurement-process/
Title: Retail measurement process - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/winning-online-searches-or-missing-millions/
Title: Winning online searches or missing millions? - NIQ
Description: Product attributes are driving CPG search behavior and changing who wins the purchase as a result. See what shoppers are searching for and what searches are going unfulfilled.
Allow: https://nielseniq.com/global/en/news-center/2020/luxury-auto-intenders-are-50-to-70-more-likely-to-embrace-autonomous-electric-vehicles-gfk/
Title: Luxury auto “intenders” are 50% to 70% more likely to embrace autonomous, electric vehicles – GfK
Description: New US research from GfK suggests that consumers who plan to buy luxury cars (auto “intenders”) are embracing electric and autonomous vehicle features at a faster pace than their non-luxury counterparts.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-innovators-guide-to-the-future-of-product-optimization/
Title: Webinar: Innovator's guide to the future of product optimization - NIQ
Description: In this on-demand webinar, our BASES experts share the vital role research plays in uncovering the opportunities that help your product formulations delight consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/decoding-the-fmcg-and-consumer-trends-in-vietnam/
Title: Decoding the FMCG and Consumer Trends in Vietnam - NIQ
Description: NIQ’s consumer outlook survey dives into the latest Vietnamese consumer trends — insights CPG firms need to thrive in this dynamic market.
Allow: https://nielseniq.com/global/en/landing-page/c360-2024-speakers/
Title: C360 2024 Speakers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/michael-burwell/
Title: Michael Burwell: Chief Financial Officer at NIQ
Description: Discover Michael Burwell, CFO at NielsenIQ, and his strategic financial leadership. Learn more about his impact on our success!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/beauty-and-health-innovations-make-it-portable-and-targeted-to-win-new-customers/
Title: 2021 Beauty and Health Innovations: Make it portable and targeted to win new customers - NIQ
Description: See which brands are offering meaningful product innovations for consumers seeking portable, targeted products in the 2021 Health and Beauty Innovation Report.
Allow: https://nielseniq.com/global/en/insights/report/2019/belgians-start-to-shop-more-often-for-groceries/
Title: Belgians start to shop more often for groceries
Description: After years of decrease, Belgian's are shopping more for groceries but what are the reasons for this?
Allow: https://nielseniq.com/global/en/news-center/2016/us-consumers-cite-self-esteem-as-top-motivation-for-grooming-gfk/
Title: US Consumers Cite Self-Esteem as Top Motivation for Grooming – GfK
Description: New GfK findings show that “to feel good about myself” and “to please my spouse or partner” are the top two motivators for grooming among US consumers. The results are part of a new GfK survey – among over 27,000 consumers in 22 countries – investigating reasons for trying to look good and the amount of time spent on grooming.
Allow: https://nielseniq.com/global/en/insights/report/2024/understanding-the-dynamics-of-purchase-behavior-in-the-us-liquor-channel/
Title: US Liquor Channel: Consumer Purchase Dynamics 2024
Description: Explore how US liquor shoppers navigate channels: liquor stores, grocery, convenience & RTD; plus leading/lagging category trends in 2024.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-3-key-distribution-strategy-questions-for-smbs/
Title: The 3 key distribution strategy questions for SMBs - NIQ
Description: There are three key distribution strategy questions you need to periodically check back on to stay on top of market changes and win in your category.
Allow: https://nielseniq.com/global/en/news-center/2022/coca-cola-is-again-the-most-chosen-fmcg-brand-in-belgium/
Title: Coca-Cola is again the most chosen FMCG brand in Belgium - NIQ
Description: Coca-Cola is again the most chosen brand, both globally and in Belgium. Lay’s and LU complete the top 3.
Allow: https://nielseniq.com/global/en/insights/report/2023/business-confidence-survey-october-2022-2/
Title: Business Confidence Survey - NIQ
Description: Soaring costs and economic uncertainty have severely dented confidence in Britain’s hospitality sector, new research from CGA by NIQ and Fourth reveals.
Allow: https://nielseniq.com/global/en/insights/multimedia/2017/singapore-television-audience-measurement/
Title: Singapore Television Audience Measurement
Description: Hear what industry experts have to say about the role of SG-TAM and its importance in contributing to the media industry in Singapore.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-revolutionizes-insights-with-new-measurement-of-sales-in-tiktok-shop/
Title: NIQ Launches TikTok Shop Sales Measurement
Description: Discover how NielsenIQ's new TikTok Shop sales measurement can revolutionize your insights. Learn more today!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-state-of-fmcg-in-asia-pacific-and-the-keys-to-winning/
Title: The state of FMCG in Asia Pacific and the keys to winning - NIQ
Description: NielsenIQ’s Retail Measurement Services (RMS) data reveals that nine out of 14 markets in Asia Pacific are on a rebound in 2021. What would it take for markets to recover in 2022?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/consumer-health-and-wellness-continues-to-drive-fmcg-growth-in-asia-pacific/
Title: Consumer health and wellness continues to drive FMCG growth in Asia Pacific - NIQ
Description: NielsenIQ’s FMCG retail measurement data in Asia Pacific shows OTC and health supplements category’s consistent substantial value growth in 2021 versus 2019 and 2020.
Allow: https://nielseniq.com/global/en/landing-page/c360-2024-hotel-and-travel/
Title: C360 2024 Hotel and Travel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/investing-sustainability-research/
Title: Investing in sustainability research - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/u-s-shoppers-continue-to-shop/
Title: U.S. Shoppers Continue to Shop Despite Headwinds - NIQ
Description: Get the latest on the top concerns impacting consumers and how those concerns are shifting and what tactics and strategies retailers and brands need to deploy to address the trends.
Allow: https://nielseniq.com/global/en/insights/analysis/2015/myanmars-young-population-and-increasing-consumer-purchasing-power-fuels-opportunities-for-brands/
Title: Myanmar’s young population and increasing consumer purchasing power fuels opportunities for brands - NIQ
Description: Explore how Myanmar's youthful demographic and rising consumer power boost brand opportunities. Discover key insights now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2017/singapore-television-audience-measurement-2/
Title: Singapore Television Audience Measurement
Description: Learn how the Singapore Television Audience Measurement (SG-TAM) works as the first ever integrated TV content measurement system across traditional and digital platforms in Singapore.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/how-to-create-a-successful-omnichannel-strategy/
Title: How to create a successful omnichannel strategy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/from-the-field-nielsen-russia-offers-personal-insight-on-shopping-trends-amid-the-covid-19-outbreak/
Title: From the field: NielsenIQ Russia offers personal insight on shopping trends amid the COVID-19 outbreak - NIQ
Description: Discover key shopping trends in Russia during COVID-19 from Nielsen's expert analysis. Gain insights to navigate the market. Read more!
Allow: https://nielseniq.com/global/en/insights/report/2023/the-acceleration-of-personalization-an-e-commerce-perspective-in-belgium/
Title: Acceleration of Personalization in Belgian E‑Commerce
Description: Learn what factors significantly influence online purchase decisions and drive Belgium’s e-commerce trends in NIQ’s Brandbank’s new report.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/spice-is-nice-snacking-in-india/
Title: Spice is nice: snacking in india
Description: Spice is nice: snacking in india
Allow: https://nielseniq.com/global/en/insights/report/2024/decision-tree-im-out-of-stock-now-what/
Title: Decision tree: I'm out of stock. Now what? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/in-us-cooking-passion-knowledge-top-global-averages/
Title: In US, Cooking Passion, Knowledge Top Global Averages
Description: The US registered high scores in a recent GfK study of cooking behaviors and attitudes around the world.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/parisians-swap-city-living-for-rural-retreats-taking-millions-in-consumer-spend-with-them/
Title: Parisians Shift Grocery Spend to Rural Areas
Description: COVID-19 caused a seismic shift in consumer spend as Parisians have changed where they live, where they shop, and how they shop for groceries.
Allow: https://nielseniq.com/global/en/insights/report/2023/understanding-occasion-behaviors-in-south-korea-on-premise/
Title: Understanding Occasion Behaviors in South Korea On Premise - NIQ
Description: The latest edition of CGA’s On Premise User Survey has extensive insights to help businesses understand why, when and where South Koreans are eating and drinking while out of home.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/need-to-know-facts-about-the-new-online-shoppers/
Title: Need-to-know trends about new online shopper statistics - NIQ
Description: Since the start of the pandemic, retailers and manufacturers in Eastern Europe and Middle East have focused on online shopper statistics to survive and thrive.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-improves-again/
Title: German consumer climate improves again
Description: Findings of the GfK Consumer Climate Study for March 2018
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/new-cpg-competitors-here-s-how-to-defend-your-spot-on-the-shelf/
Title: Video: New CPG competitors? Here’s how to defend your spot on the shelf - NIQ
Description: Discover key strategies to defend your CPG brand against new competitors. Learn expert insights and stay ahead. Read more now!
Allow: https://nielseniq.com/global/en/landing-page/insights-circles/
Title: Insights Circles - NIQ
Description: Discover key market trends and consumer insights with NielsenIQ Insights Circles. Join us to stay ahead in your industry!
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-global-connect-pledges-commitment-to-racial-equality/
Title: Nielsen Global Connect pledges commitment to racial equality - NIQ
Description: Explore Nielsen's commitment to racial equality and how they plan to drive change. Learn more about their initiatives now!
Allow: https://nielseniq.com/global/en/news-center/2021/new-gfk-report-captures-latest-us-auto-intender-attitudes-actions-around-key-car-technologies/
Title: New GfK report captures latest US auto “intender” attitudes, actions around key car technologies - NIQ
Description: GfK AutoMobility™ shares insights on electric vehicles, autonomous driving, “green” car traits
Allow: https://nielseniq.com/global/en/insights/report/2021/whitepaper-using-shopper-data-to-sell-when-everything-has-changed/
Title: Whitepaper: Using shopper data to sell when everything has changed - NIQ
Description: Learn from NielsenIQ about the changes in shopper behavior, what it means for FMCG brands, and how leaders can adapt to stay competitive.
Allow: https://nielseniq.com/global/en/news-center/2015/canadians-slowing-down-on-cross-border-shopping-survey-finds/
Title: Canadians Slowing Down on Cross-Border Shopping, Survey Finds
Description: Canadians are not flocking over the border as much as last year, according to a recent cross-border shopping survey by leading marketing research firm GfK.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-12-rewriting-the-influencer-playbook-2/
Title: Rewriting the Influencer Playbook
Description: Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/the-state-of-the-us-beer-market/
Title: The state of the U.S. beer market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/rebuilding-brands-in-the-new-abnormal/
Title: Rebuilding brands in the new abnormal
Description: As per GfK survey “Branding and Marketing in the new abnormal”, 43% of marketers in Asia Pacific are actively finding opportunities to reposition their brand values. Therefore, it is vital to measure your brand-building strategies to active growth in the new abnormal. Read the full article to learn how!
Allow: https://nielseniq.com/global/en/news-center/2023/clients-the-niq-gfk-combination-is-all-about-you/
Title: Clients: The NIQ & GfK combination is all about you - NIQ
Description: The closing of the combination of NIQ and GfK is not just about two companies coming together; it's about a commitment to our clients and delivering exceptional service. This powerful combination underscores our commitment to the promises we have made to our clients.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/press-release-nielseniq-partner-network-expands-with-pacvue/
Title: Press release: NielsenIQ Partner Network Expands with Pacvue - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/assessing-the-u-s-golden-stores-that-are-benefiting-the-most-from-covid-19/
Title: How U.S. golden stores are benefiting from COVID-19 - NIQ
Description: Many of the top-performing stores (or golden stores) across the nation have emerged in areas that haven’t historically shared the spotlight of strategic focus for companies.
Allow: https://nielseniq.com/global/en/landing-page/inform-your-2024-insights/
Title: Inform your 2024 Insights - NIQ
Description: Access GfK Consumer Life's trend reports to get immediate insights into consumer trends and discover new market opportunities.
Allow: https://nielseniq.com/global/en/insights/report/2021/natural-deodorant-overview/
Title: Natural Deodorant Overview - NIQ
Description: Natural deodorant has been a growing segment in the Health and Beauty category as clean products become more important to consumers. Natural deodorants are aluminum and paraben-free and typically have other benefits like being free from artificial colors and fragrances.
Allow: https://nielseniq.com/global/en/insights/report/2018/map-of-the-month-gfk-purchasing-power-density-europe-2018/
Title: Map of the Month: GfK Purchasing Power density, Europe 2018
Description: GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.
Allow: https://nielseniq.com/global/en/insights/report/2021/consumers-that-care-want-to-reduce-food-insecurity-in-the-us/
Title: Consumers seeking to reduce food insecurity - NIQ
Description: Retailers and manufacturers have an increasingly important role to play in combating food insecurity, and consumer purchasing is shifting to support brands that are stepping up to the plate
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniqniq-collaborates-with-spar-international-to-offer-spaceman-services-across-the-globe/
Title: NIQ & SPAR Global: Spaceman Shelf‑Space Optimization
Description: Discover how NielsenIQ's collaboration with SPAR International enhances global retail with SPACEMAN services. Learn more today!
Allow: https://nielseniq.com/global/en/events/2023/bases-niq-quirks-event-2023/
Title: NIQ BASES | Quirk´s Event 2023
Description: Ready to elevate your innovations and activate for success? Join us as the Quirk's Event 2023 - Booth 501
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-discusses-career-strategies-in-cpg-for-students-at-university-of-illinois-chicago/
Title: NielsenIQ discusses career strategies in CPG for students at University of Illinois Chicago - NIQ
Description: NielsenIQ has partnered with the University of Illinois Chicago (UIC) as one of its university partners in the NielsenIQ University Program, a 12-week training program designed to help undergraduate students gain exposure and access to the consumer-packaged goods (CPG) industry.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/reliance-on-search-queries-makes-personalized-shopping-experience-a-necessity/
Title: Reliance on search queries makes personalized shopping experience a necessity - NIQ
Description: The exponential growth in online consumer goods sales demands a personalized shopping experience from retailers and manufacturers.
Allow: https://nielseniq.com/global/en/insights/report/2023/cocktails-in-europe/
Title: Cocktails in Europe - NIQ
Description: Although the cost of living crisis has begun to impact European consumers’ mindsets when it comes to their discretionary spend, it’s clear that the On Premise will remain an essential part of consumers’ lives according to CGA by NielsenIQ’s OPUS consumer research – and within the channel, On Premise users are overwhelmingly continuing to opt for mixed drinks and cocktails
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-major-kpis-for-eretail-media/
Title: The major KPIs for eretail media - NIQ
Description: Emedia has some significant advantages over traditional media. Here's what major eretail media KPIs are and how to use them.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/top-7-takeaways-from-online-digital-grocery-summit-in-chicago/
Title: TOP 7 takeaways from Online & Digital Grocery Summit in Chicago - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/gardening-goes-smart-and-organic-2/
Title: Gardening goes smart and organic
Description: Our latest point of sales data shows that today's gardeners are more and more connected with their garden.Check out our new infographic for latest gardening trends and market developments.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-appoints-joe-ellis-as-managing-director-for-india/
Title: NielsenIQ appoints Joe Ellis as Managing Director for India - NIQ
Description: NielsenIQ appoints Joe Ellis as India MD, highlighting commitment to growth with innovative solutions and a strong local presence across key markets.
Allow: https://nielseniq.com/global/en/news-center/2015/over-half-of-viewers-in-pay-tv-homes-have-used-tv-everywhere-services-up-from-2012/
Title: Over Half of Viewers in Pay TV Homes Have Used “TV Everywhere” Services – Up from 2012
Description: Though TV Everywhere (TVE) as a “brand name” is still struggling to build awareness among consumers, use of TVE services is growing – especially among Generations Y and X. A new GfK study shows that 53% of consumers in pay TV homes have used TVE to watch shows on a computer, mobile device, or TV set – a jump of 10 percentage points versus 2012.
Allow: https://nielseniq.com/global/en/events/2021/efficient-assortment-management-online/
Title: Efficient Assortment Management, Online, - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/e-commerce-success-in-2023-and-beyond-leveraging-growth-and-maximizing-returns/
Title: E-commerce Success in 2023: Strategies to Maximize Returns
Description: Unlock e-commerce success in 2023. Learn key strategies to leverage growth and maximize returns in the digital marketplace.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-total-economicimpact-of-gfknewron/
Title: The Total Economic Impact of gfknewron
Description: Forrester study concluded 345% ROI and an investment payback in less than 6 month. Understand the Total Economic Impact™ of gfknewron.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-reveals-2024-breakthrough-innovation-winners-and-top-trends-driving-growth-in-india/
Title: NielsenIQ Reveals 2024 Breakthrough Innovation Winners and Top Trends Driving Growth in India - NIQ
Description: Discover how innovation drives business growth with NielsenIQ BASES' 2024 Breakthrough Innovation Awards. Celebrating brands that disrupted markets with exceptional new product launches in 2022-2023, this exclusive India event highlights consumer trends and success in an evolving landscape. Explore insights from the world’s leading consumer intelligence company.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-supervisory-board-seeks-damages-from-two-former-management-board-members/
Title: GfK Supervisory Board seeks damages from two former management board members
Description: Following media enquiries, GfK confirms that, represented by the Supervisory Board, it has initiated civil proceedings against two former management board members.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-up-four-points-to-21-in-september/
Title: UK Consumer Confidence up four points to -21 in September - NIQ
Description: Headline score improves but consumers remain under pressure. All five measures were up in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/insights/education/2022/what-lies-ahead-for-the-ame-retail-landscape-in-2022/
Title: What lies ahead for the AME retail landscape - NIQ
Description: This year, FMCG sales in the Africa Middle-East (AME) region were driven by health and wellness trends, mitigation of inflationary pressures, and shifting e-commerce dynamics. Here’s what businesses can expect to see for the rest of 2022 and beyond.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-to-host-consumer-360-event-to-deliver-the-full-viewtm-of-the-consumer-landscape/
Title: NIQ to host Consumer 360® event to deliver the Full View™ of the consumer landscape - NIQ
Description: NIQ will host a 3-day event packed with insights, innovation, collaboration, networking and a uniquely curated lineup of the industry’s leading luminaries, innovators and thought leaders
Allow: https://nielseniq.com/global/en/insights/report/2017/robo-the-rise-of-webrooming-and-the-decline-of-showrooming/
Title: ‘ROBO’ - the rise of webrooming and the decline of showrooming
Description: Filipe Bakaj Pennacchio from GfK discusses the latest FutureBuy data demonstrating the rise of webrooming and the decline of showrooming.
Allow: https://nielseniq.com/global/en/insights/education/2023/shopping-trips-continue-to-evolve-in-the-omnichannel-era/
Title: Shopping trips continue to evolve in the omnichannel era - NIQ
Description: This year’s C360® included talks from experts involving omnichannel trip trends in a post Covid environment, differing CPG strategies, and influences on the product portfolio.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-connected-commerce-report-examines-consumers-online-purchasing-behavior-across-64-countries/
Title: Nielsen Connected Commerce report examines consumers’ online purchasing behavior across 64 countries - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/setting-the-spending-tone-for-2023-in-the-middle-east-africa-and-turkiye-region/
Title: Setting the spending tone for 2023 in the Middle East, Africa, and Türkiye region - NIQ
Description: Learn about what companies can expect under inflation in the Middle East, Africa, and the Türkiye region for the remainder of 2023 and beyond.
Allow: https://nielseniq.com/global/en/insights/report/2023/christmas-insights-2021-by-santa-fox/
Title: Christmas insights 2021 by Santa Fox - NIQ
Description: Christmas insights by Santa Fox : Étude réalisée à partir des milliards de transactions online pendant les fêtes de Noël 2021.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/online-grocery-trends/
Title: Future of Food: Top Online Grocery Trends - NIQ
Description: Discover the latest trends shaping online grocery. Explore how technology, consumer behavior, and sustainability are driving growth.
Allow: https://nielseniq.com/global/en/insights/report/2018/consumer-index-januar-2018/
Title: Consumer Index Januar 2018
Description: Rückläufige Shoppingtrips begünstigen offenbar die Händler-Loyalität – LEH und FMCG gelingt ein guter Start ins neue Jahr
Allow: https://nielseniq.com/global/en/insights/analysis/2024/nigeria-state-of-the-nation-2023-overview/
Title: State of the Nation 2023 of the FMCG Industry in Kenya and Nigeria - NIQ
Description: NIQ data reveals the State of the Nation 2023 of the FMCG industry in Kenya and Nigeria, and the path forward CPGs operating in West Africa.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-to-position-your-brand-for-success-during-covid-19/
Title: How to position your brand for success during COVID-19
Description: What’s next in the changing consumer behavior and how should brands position themselves for success during the COVID-19 crisis? Prepare for the new normal.
Allow: https://nielseniq.com/global/en/insights/report/2018/the-myth-of-millennials-truly-an-unpredictable-target-group/
Title: The myth of Millennials – truly an unpredictable target group?
Description: The GfK Millennial Report is now available.
Allow: https://nielseniq.com/global/en/news-center/2019/light-truck-tires-post-3-5-us-unit-growth-in-2018/
Title: Light Truck tires post 3.5% US unit growth in 2018
Description: While the US tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets nationwide points to important opportunities in a few key segments of the marketplace.
Allow: https://nielseniq.com/global/en/insights/report/2023/business-confidence-survey-q2-2023/
Title: Business Confidence Survey May 2023 - NIQ
Description: New survey from CGA by NIQ and Fourth reveals upswing in optimism but concerns about profitability and cash reserves.
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-at-asia-pacifics-small-and-medium-fmcg-businesses-in-2024/
Title: An Inside Look at Asia Pacific's Small and Medium FMCG Businesses in 2024 - NIQ
Description: Discover key insights into Asia Pacific's Small and Medium-Sized FMCG businesses. Download our report for strategies to navigate challenges, unlock growth, and adapt to the evolving market in 2024.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/will-the-uk-beauty-industry-be-affected-by-a-2023-recession/
Title: NIQ Beauty Buzz: Will the UK beauty industry be affected by a 2023 recession? - NIQ
Description: Consumers reach for affordable luxuries in times of economic uncertainty - will the UK beauty industry be affected by a recession in 2023?
Allow: https://nielseniq.com/global/en/insights/analysis/2019/from-ideal-to-real-bridging-the-gap-to-better-eating-in-america/
Title: From ideal to real: bridging the gap to better eating in America - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2016/consumer-insights-for-apparel-purchasing/
Title: Consumer insights for apparel purchasing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-unveils-first-comprehensive-study-on-the-purchasing-power-and-influence-of-the-multicultural-millennial/
Title: Nielsen unveils first comprehensive study on the purchasing power and influence of the multicultural millennial - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/innovating-in-the-digital-era-the-evolving-role-of-digital-media-on-new-product-launches/
Title: Innovating in the digital era: The evolving role of digital media on new product launches - NIQ
Description: We discuss key considerations in leveraging digital for new product launches to optimize your digital marketing effectiveness.
Allow: https://nielseniq.com/global/en/insights/report/2024/south-korea-bartender-report/
Title: South Korea Bartender Report - NIQ
Description: CGA by NIQ ‘s Bartender Report presents an invaluable opportunity for beverage suppliers to connect with and drive advocacy among bartenders in the Korean On Premise. By leveraging the findings of this report, gain a competitive edge, enhance your product positioning, and foster stronger relationships with the bartender community.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/three-ways-to-navigate-uncertainty-in-2023/
Title: Three ways to navigate uncertainty in 2023
Description: Learn about the top three ways to navigate uncertainty in 2023 in this article. The factors that made 2022 so challenging for so many are set to
Allow: https://nielseniq.com/global/en/insights/analysis/2022/u-s-cpg-inflation-softens-in-november/
Title: U.S. CPG inflation softens in November - NIQ
Description: The latest Consumer Price Index (CPI) report shows inflation in the U.S. slowing for the second month in a row. U.S. consumers are still feeling the impact of painfully high prices, but the latest CPI report shows some good news for U.S. shoppers as we head into the final holiday shopping weeks of the year.
Allow: https://nielseniq.com/global/en/news-center/2022/episode-5-wendy-sonu/
Title: Wendy & Sonu - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/gamification-the-game-and-beyond/
Title: Gamification – the game and beyond!
Description: Gamification – the game and beyond!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/researching-the-mind-of-a-distracted-viewer-the-greater-than-ever-role-of-engagement-and-the-gains-of-ai/
Title: Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI
Description: The combination of emotional decoding and AI can shine the brightest light on the consumer’s mind and produce powerful diagnostic and predictive results.
Allow: https://nielseniq.com/global/en/insights/report/2024/inflation-trends-in-us-ecommerce-june-2023-vs-june-2022/
Title: Inflation trends in US ecommerce: June 2023 vs June 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/supply-chain-management-and-planning/
Title: Supply Chain Management and Planning - NIQ
Description: Supply chain management (SCM) and planning have never been more important. As an SMB, you need to be ready to react. Here's how.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/fast-fashion-moving-towards-a-second-hand-stitch-up/
Title: Fast fashion: moving towards a second-hand stitch-up? - NIQ
Description: Is second-hand fashion an alternative to fast fashion? What are the most sold clothing brands on Vinted? Our key insights.
Allow: https://nielseniq.com/global/en/insights/report/2022/beauty-inflation-our-5-year-forecast/
Title: Beauty inflation: Our 5-year forecast - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-pulse-of-plant-based-foods/
Title: The pulse of plant-based foods - NIQ
Description: Download our new report for insights into the fast-growing plant-based food market.
Allow: https://nielseniq.com/global/en/insights/education/2015/gfk-at-ces/
Title: GfK at CES
Description: GfK's session at CES 2016, "Smart Home: A Global Perspective," helped consumers to understand the true reach of smart home technology.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-secret-to-promotion-performance-uplift-for-brands/
Title: The secret to promotion performance uplift for brands
Description: We have identified brands who have escaped the price race to the bottom and analyzed the strategies they are employing to succeed. Read what we learned.
Allow: https://nielseniq.com/global/en/events/2023/wswa-access-live/
Title: WSWA- Access Live - NIQ
Description: NIQ is the leading data expert for emerging & growth brands, providing the full view of the market. Meet us at WSWA Access Live and get started with NIQ today.
Allow: https://nielseniq.com/global/en/insights/events/2025/nielseniq-retail-summit-2025/
Title: NielsenIQ Retail Summit 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/concerns-about-covid-19-push-u-s-e-commerce-boundaries/
Title: Concerns about COVID-19 push U.S. e-commerce boundaries - NIQ
Description: Analyzing e-commerce intricacies may help manufacturers and retailers better anticipate consumer demand during this global health emergency.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/health-and-wellness-consumer-needs-in-2022/
Title: Health and Wellness Consumer Needs in 2022 - NIQ
Description: Read on to get some insight into health and wellness consumer needs and trends that can help you grow sales in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/when-reality-hits-covid-19-impact-on-retail/
Title: When reality hits: COVID-19 impact on retail
Description: The coronavirus outbreak in Northern Italy led to a shutdown of “red zones.” The COVID-19 impact on retail is becoming a hard reality.
Allow: https://nielseniq.com/global/en/news-center/2024/read-in-forbes-six-questions-for-jim-peck-ceo-nielseniq-niq/
Title: Read in Forbes: "Six Questions For Jim Peck, CEO, NielsenIQ (NIQ)" - NIQ
Description: Discover insights from NielsenIQ's CEO, Jim Peck, as he answers six pivotal questions in Forbes. Learn key business strategies. Read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/online-vs-in-store-tracking-the-full-omnichannel-canadian-shopper-journey/
Title: Online vs in-store: Tracking the full omnichannel Canadian shopper journey - NIQ
Description: Learn how Canadian shoppers are embracing the online channel to fill their CPG needs and how you can prepare to capture your fair share of this rising channel.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-u-s-shoppers-are-reacting-to-rising-pet-care-costs/
Title: How U.S. shoppers are reacting to rising pet care costs - NIQ
Description: Download NIWQ’s latest insights to see U.S. shoppers are reacting to rising pet care costs.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-76-uk-why-buy-in-a-cost-of-living-crisis/
Title: UK: Why buy in a cost-of-living crisis?
Description: Discover the who, what and why of buying in a cost-of-living crisis in the UK. Understanding what makes people buy is business critical, especially in a ‘Golden Quarter’.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/consumers-are-living-in-the-moment-so-should-your-brand/
Title: Consumers are living in-the-moment, so should your brand - NIQ
Description: In-the-moment consumption insights to inspire product innovation and marketing strategy
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-comes-16-2019-top-50-companies-list-diversityinc/
Title: Nielsen Comes in 16 on the 2019 Top 50 Companies List From DiversityInc - NIQ
Description: Discover how Nielsen ranks in DiversityInc's 2019 Top 50 Companies list. Learn about our diversity initiatives and progress. Explore now!
Allow: https://nielseniq.com/global/en/insights/webinar/2023/bases-masterclass-webinar-series-the-innovators-guide-to-brand-extendibility/
Title: Innovator’s Guide to Brand Extendibility – BASES Webinar
Description: Unlock brand growth with our BASES Masterclass Webinar on brand extendibility. Learn key strategies from experts. Register now!
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-january-eu5/
Title: Monthly eCommerce Pulse January – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/news-center/2021/germany-economic-optimism/
Title: Germany: Economic optimism - NIQ
Description: Recovery in consumption possible in second half of the year German consumer sentiment was rather bright than muted during the month of May. Economic and income expectations are on the rise. By contrast, the propensity to buy suffered moderate losses after three consecutive increases. As a result, GfK is forecasting a value of -7.0 points in consumer confidence for June 2021, up 1.6 points from May this year (revised from -8.6 points). These are the findings of the GfK Consumer Climate Study Germany for May 2021.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/to-be-successful-in-the-smartphone-category-stop-selling-smartphones/
Title: To be successful in the smartphone category, stop selling smartphones
Description: To be successful in the smartphone category, stop selling smartphones
Allow: https://nielseniq.com/global/en/insights/report/2024/the-multi-trillion-dollar-market/
Title: The multi trillion dollar market - NIQ
Description: Explore recession 2023, consumer confidence, global economic outlook, retail trends, macroeconomy, China and India's economic prospects in 2023.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-reveals-research-in-consumer-health-tracking-in-us-canada/
Title: GfK Reveals Research in Consumer Health Tracking in US, Canada
Description: GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
Allow: https://nielseniq.com/global/en/insights/education/2024/decoding-her-the-power-of-the-candian-woman-and-her-influence-in-cpg/
Title: Decoding HER: The Power of the Canadian Woman and her influence in CPG - NIQ
Description: Canadian women continue to change and evolve, and it is important to grasp the challenges they encounter and how to support them in the workplace.
Allow: https://nielseniq.com/global/en/legal/events-app-terms-of-service/
Title: NielsenIQ events app terms of service - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-shares-print-ad-discount-trends-for-h1-in-us-canada/
Title: GfK Shares Print Ad Discount Trends for H1 in US, Canada
Description: In the first half of 2016, GfK measured over 60,000 US print ads and almost 20,000 in Canada, tracking discount frequency and levels for many major categories.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/rerouted-consumer-spend-sees-a-radical-shift-in-top-performing-stores-in-south-africa/
Title: Rerouted consumer spend sees a radical shift in top-performing stores in South Africa - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/mixed-drinks-ireland/
Title: Mixed Drinks Ireland - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/the-changing-face-of-beauty/
Title: The changing face of beauty - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/german-consumer-climate-stagnates/
Title: German consumer climate stagnates
Description: These are the results of the GfK consumer climate study in Germany for February 2020.
Allow: https://nielseniq.com/global/en/insights/education/2022/optimizing-retail-assortment-to-grow-in-the-challenging-reality-of-2022/
Title: Optimizing retail assortment to grow in the challenging reality of 2022 - NIQ
Description: Discover key strategies for optimizing retail assortment in 2022's challenging market. Learn more and grow your business today!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-cga-levels-the-restaurant-analytic-playing-field-with-launch-of-free-benchmarking-platform-restaurantrak/
Title: Nielsen CGA levels the restaurant analytic playing field with launch of free benchmarking platform, RestauranTrak - NIQ
Description: Nielsen CGA released details around the launch of RestauranTrak, a platform for food service operators in the U.S.
Allow: https://nielseniq.com/global/en/insights/education/2021/in-which-categories-are-items-most-vulnerable-to-being-delisted/
Title: In which categories are items most vulnerable to being delisted? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/know-your-consumer/
Title: Know your consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/total-new-zealand-rnz-audience-measurement-s4-2019/
Title: Total New Zealand RNZ Audience Measurement S4 2019
Description: Results of the Total New Zealand 2019 RNZ Measurement Survey 4 conducted by GfK were released today at 1pm.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/grocery-shopping-trends-in-india-reframing-big-events-purchases/
Title: Grocery shopping trends in India: Reframing Big Events purchases - NIQ
Description: The pandemic has changed the way we live, shop and consume. Retailers therefore need to reframe the way they run Big Events so as to remain relevant in the near term.
Allow: https://nielseniq.com/global/en/insights/education/2022/what-is-regenerative-agriculture-and-what-does-it-mean-for-cpg/
Title: What is regenerative agriculture and what does it mean for CPG? - NIQ
Description: NielsenIQ’s Leading Edge report examines why the practice of regenerative agricultural is making waves in 2022, along with 17 other transformative ideas that the CPG industry is investing in today.
Allow: https://nielseniq.com/global/en/insights/report/2022/2022-watchlist-the-future-of-health-and-wellness-awaits-ebook/
Title: 2022 Watchlist: The future of health and wellness awaits eBook - NIQ
Description: The 2022 Watchlist: The Future of Health & Wellness Awaits eBook dives into key areas of opportunity for CPG companies to grow within the health and wellness landscape in 2022 and beyond.
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-climate-stabilizes-at-the-end-of-the-year/
Title: Consumer climate stabilizes at the end of the year
Description: Findings of the GfK Consumer Climate Study for Germany for November 2016
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-shares-thoughts-on-what-comes-after-the-2020-u-s-census-at-reuters-newsmaker-event/
Title: Nielsen shares thoughts on what comes after the 2020 U.S. Census at Reuters newsmaker event - NIQ
Description: Explore Nielsen's insights on post-2020 U.S. Census impacts at Reuters Newsmaker event. Discover key trends and data strategies. Read more!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-cpg-co-founder-shares-how-he-helped-revive-the-non-alcoholic-beer-market/
Title: Video: Athletic Brewing Co-Founder shares how he helped revive the non-alcoholic beer market - NIQ
Description: Watch this episode of NielsenIQ’s Founders Series to learn how Athletic Brewing launched their CPG brand and maintains success.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-evolution-of-shopping-occasions-for-uk-grocery-shoppers/
Title: The evolution of shopping occasions for UK grocery shoppers - NIQ
Description: As occasions for the UK grocery shopper evolve, we can adapt to these new missions to ensure the industry remains relevant and responsive to evolving needs.
Allow: https://nielseniq.com/global/en/insights/education/2023/does-everybody-lie-the-resiliency-of-survey-research-done-right/
Title: Does everybody lie? The resiliency of survey research done right - NIQ
Description: In this three-part series, we take a deep dive into the quest to gather predictive insights. In part one, we explore the validity of survey research: What are the drivers behind emerging concerns and what can be done about them?
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-40-the-future-of-cookies-the-impact-on-online-marketing-and-consumers/
Title: The future of cookies: The impact on consumers | Podcast
Description: There is a lot of information on the future of cookies, and the reality is- not everyone understands its true meaning. How do you define the impact?
Allow: https://nielseniq.com/global/en/news-center/2019/german-consumers-remain-in-spending-mood/
Title: German consumers remain in spending mood
Description: These are the findings of the GfK Consumer Climate Study Germany for December 2019.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/evolution-and-digitization-of-the-furniture-and-decoration-market/
Title: Evolution and Digitization of the Furniture and Decoration Market - NIQ
Description: Decoration market: How did well-being and comfort become marketing strategies? How much do consumers spend on their interior?
Allow: https://nielseniq.com/global/en/insights/education/2019/how-to-prepare-for-a-retail-buyer-meeting/
Title: Infographic: How to prepare for a retail buyer meeting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/e-commerce-continues-to-gain-ground-in-technical-consumer-goods-markets/
Title: E-commerce continues to gain ground in technical consumer goods markets
Description: GfK findings for the global technical consumer goods retail markets for IFA 2018 in Berlin
Allow: https://nielseniq.com/global/en/insights/education/2023/amazon-prime-day-2023-recap/
Title: Global Consumers Defy Economic Pressure: Amazon Prime Day 2023 Sparks Shopping Frenzy - NIQ
Description: Prime Day 2023 proved that shoppers are still hungry for deals and will make calculated splurges beyond their budget for the right items.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumers-succumb-to-economic-january-blues/
Title: UK consumers succumb to economic January blues - NIQ
Description: UK Consumer Confidence Index decreased three points in January to -45. Four measures were down, and one was up, in comparison to the December announcement.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-plant-based-revolution-from-niche-to-the-future-brandbank/
Title: The plant-based revolution: From niche to the future - NIQ
Description: Our new report takes a look at the growing vegan consumer and how brands can optimize their plant-based products to meet consumer needs.
Allow: https://nielseniq.com/global/en/news-center/2021/gfknewron-2-0-exciting-new-features-to-boost-product-revenue-and-take-market-share/
Title: gfknewron 2.0: exciting new features to boost product revenue and take market share - NIQ
Description: gfknewron 2.0: exciting new features to boost product revenue and take market share AI-enabled features give better predictions at speed in highly unpredictable landscapes Up to now, brands have had to spend 80% of their time sorting through the reams of market data, leaving just 20% of their time for the critical decision-making off the back of that data. gfknewron has flipped that around. Driven by powerful AI that is continuously validated by GfK’s experts, it gives instant access to GfK’s independent, predictive analytics for tech consumer goods across 27 countries – and counting. Clients are using gfknewron to cut through the market noise and find signals that show what is coming.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/4-elements-to-ensure-fluid-ecommerce-functionality/
Title: 4 elements to ensure fluid ecommerce functionality - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/spotlight-on-snacking-the-changing-landscape-of-snacking-in-pubs-and-bars/
Title: Spotlight on Snacking - The Changing Landscape of Snacking in Pubs and Bars - NIQ
Description: Explore key trends in pub and bar snacking in 2023. Discover how consumer preferences are shifting. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/germany-on-premise-consumer-pulse-report-august/
Title: Germany On Premise Consumer Pulse Report - NIQ
Description: CGA by NIQ is excited to introduce Consumer Pulse Reports monthly to provide rapid and insightful analysis of consumer behaviour and trends within the On Premise channel across Germany.
Allow: https://nielseniq.com/global/en/insights/education/2022/brands-are-missing-out-on-revenue-opportunities/
Title: Brands are missing out on revenue opportunities - NIQ
Description: Download NielsenIQ Brandbank’s new report below to learn how you can respond to the shift in shopper behavior and maximize revenue opportunities.
Allow: https://nielseniq.com/global/en/insights/report/2023/reboot-for-the-mood/
Title: Reboot for the Mood - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/consumer-data-platform/
Title: Consumer data platform
Description: Discover how to leverage purchase drivers using consumer data platforms for strategic decision-making in retail and e-commerce.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-hosts-congressional-regulatory-leaders-bridging-digital-divide-roundtable-discussion/
Title: Nielsen hosts congressional and regulatory leaders for ‘bridging the digital divide’ roundtable discussion - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/mastering-the-multichannel-minefield-brandbank/
Title: Mastering the multichannel minefield - NIQ
Description: Today’s brands exist in a “multichannel minefield.” Download NIQ Brandbank’s latest report to learn more about how to overcome it.
Allow: https://nielseniq.com/global/en/news-center/2022/new-gfk-study-reveals-minimal-quality-differences-among-sources-of-consumer-research-sample/
Title: New GfK study reveals minimal quality differences among sources of consumer research sample - NIQ
Description: Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33%
Allow: https://nielseniq.com/global/en/insights/report/2024/canada-path-to-purchase-report/
Title: Canada Path to Purchase Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/gb-black-friday-2023/
Title: GB Black Friday 2023 - NIQ
Description: The anticipation of Black Friday this year has been higher than ever before, with the tech & home markets having faced a particularly challenging 2023 due to low consumer demand.
Allow: https://nielseniq.com/global/en/news-center/2016/at-ces-gfk-will-share-key-findings-from-global-smart-home-study/
Title: At CES, GfK Will Share Key Findings from Global Smart Home Study
Description: In a recent GfK global survey, consumers said they expect Smart Home services to have a big impact on their lives – bigger than wearables, connected cars, the Internet of Things (IoT), and six other emerging technologies. But what obstacles and expectations will Smart Home need to confront on its way to mainstream adoption? At this week’s Consumer Electronics Show (CES), GfK’s Kevin Taylor (EVP and Head of Technology, North America) and Don Simons (Managing Director, Consumer Goods, North America) will share results from the company’s recent study, which included over 7,000 people in Brazil China, Germany, Japan, Korea, the UK, and the US.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/global-automotive-trends-to-watch-2024/
Title: Global automotive trends to watch 2024
Description: Global automotive trends in 2024 with deep analysis of the current state of automotive and aftermarket sales, and the latest innovation to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/statistical-modeling-and-machine-learning-coexist-not-compete/
Title: Statistical modeling and machine learning coexist, not compete - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-middle-east-and-africa-fmcg-performance-on-q1-2023/
Title: The FMCG Pulse: Middle East and Africa FMCG performance on Q1 2023 - NIQ
Description: NielsenIQ's latest regional FMCG Pulse Report provides valuable insights into the latest retail trends, regional data, and growth strategies for businesses operating in the Middle East and Africa’s FMCG industry.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/what-does-living-the-good-life-really-mean-hear-it-from-consumers/
Title: What does living "the good life" really mean? Hear it from consumers
Description: We asked consumers around the world about which factors they personally see as being an essential part of ‘the good life’ or the life they’d like to have.
Allow: https://nielseniq.com/global/en/news-center/2020/us-auto-intenders-split-on-covid-19-effect-41-will-delay-new-car-plans-45-expect-no-impact/
Title: US auto “intenders” split on COVID-19 effect – 41% will delay new-car plans; 45% expect “no impact”
Description: The COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential buyers said the virus will have “no impact” on their plans.
Allow: https://nielseniq.com/global/en/insights/education/2024/retail-analytics-best-practices/
Title: The Power of Data: Retail Analytics Best Practices - NIQ
Description: Uncover essential strategies, tools, and insights to navigate consumer behavior and trends in NIQ's comprehensive retail analytics guide.
Allow: https://nielseniq.com/global/en/news-center/2018/6-billion-rows-data-highlight-build-brands/
Title: 6 Billion rows of data to highlight how to build brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-to-keep-shoppers-in-fmcg-loyalty-card-programs-in-europe/
Title: How to keep shoppers in FMCG loyalty card programs in Europe
Description: In Keeping Shoppers Loyal - An inventory of FMCG loyalty card programs in Europe, we address key questions about loyalty schemes and their effectiveness.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/ikea-austria-a-powerful-partnership-answering-key-business-questions/
Title: IKEA Austria Enhances Strategy with GfK Insights
Description: Read how IKEA Austria uses the full range of GfK’s solutions to operate in an extremely competitive sector. Read the success story now.
Allow: https://nielseniq.com/global/en/insights/education/2021/the-data-cheat-sheet-to-get-the-product-listing-you-want/
Title: The data cheat sheet to get the product listing you want - NIQ
Description: A brand’s story in the market starts and ends with shelf space. What if you had a cheat sheet to get the data and product listing you wanted?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-the-small-can-succeed/
Title: How small CPG brands can succeed with innovation - NIQ
Description: Learn which attributes drove the success of small innovations and how you can position your future product launches to win.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/get-a-deeper-understanding-of-todays-polarized-consumers/
Title: Get a deeper understanding of today’s polarized consumers - NIQ
Description: Discord may seem to be everywhere these days -- but a closer look at people's core values reveals many surprising connections.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/vaccine-skepticism-means-route-back-to-normality-may-be-slower-than-anticipated/
Title: Vaccine skepticism means route back to normality may be slower than anticipated - NIQ
Description: Explore insights on vaccine skepticism's impact on normality. Understand trends and solutions. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/us-channel-strategy-study-2022/
Title: US Channel Strategy Study 2022 - NIQ
Description: By building on the insights gained from our previous channel strategy projects (conducted in 2019 and 2021), this comprehensive research will enable beverage suppliers to plan and organize how to capitalize among consumers.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-foundation-tampa-bay-wave-launch-techdiversity-accelerator/
Title: Nielsen Foundation and Tampa Bay Wave Launch TechDiversity Accelerator - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/5-key-trends-for-fmcg-brands-to-watch-during-the-sports-season-brandbank/
Title: 5 Key Trends for FMCG Brands to Watch during the Sports Season - NIQ
Description: NIQ Brandbank reviews 5 key trends for 2024’s year of FMCG and sports that will impact the industry and provide big opportunities for brands.
Allow: https://nielseniq.com/global/en/news-center/2019/german-consumer-mood-almost-unchanged-in-may/
Title: German consumer mood almost unchanged in May
Description: Findings of the German GfK Consumer Climate Study for May 2019.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/in-latin-america-covid-19-will-hit-low-income-consumers-the-most/
Title: In Latin America, COVID-19 will hit low-income consumers the most - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/is-an-investment-in-syndicated-data-worth-it/
Title: 3 Reasons to Invest in Syndicated Data - NIQ
Description: Syndicated data can help emerging CPG brands and manufacturers become more competitive and identify areas for growth. Here's how.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/perspectives-on-super-bowl-2021-trends-and-strategies-for-cpg/
Title: Perspectives on Super Bowl 2021: Trends and strategies for CPG - NIQ
Description: Even amid the challenges of the COVID-19 pandemic, there are many ways that consumer packaged goods (CPG) manufacturers and retailers can cater to consumers and capitalize on the excitement of the biggest single-game sporting event of the year.
Allow: https://nielseniq.com/global/en/news-center/2020/gfks-bonsignore-will-share-cbd-trends-insights-at-nrfs-2020-big-show/
Title: GfK’s Bonsignore will share CBD trends, insights at NRF’s 2020 “Big Show”
Description: In a panel at the National Retail Federation (NRF) annual conference, GfK’s Rachel Bonsignore (Senior Consultant, Consumer Life) will share new findings on the CBD market and consumers.
Allow: https://nielseniq.com/global/en/insights/report/2024/brandbank-the-ultimate-guide-to-american-shopper-trends-in-2024/
Title: The Ultimate Guide 
to American Shopper Trends in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/deep-consumer-insights-the-ultimate-guide-to-achieving-growth/
Title: Deep consumer insights
Description: Unlock better growth strategies for the Tech and Durables market in 2023 with GfK Growth Architect. Watch the videos from our experts.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-how-craig-dubitsky-turns-aha-moments-in-cpg-brand-success/
Title: Video: How Craig Dubitsky turns "Aha" moments in CPG brand success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/us-on-premise-impact-report-snapshot/
Title: US On Premise Impact Report Snapshot - NIQ
Description: CGA's US Impact Report Snapshot covers On Premise sales trends from our BeverageTrak dataset, the latest consumer behaviour, and future visitation.
Allow: https://nielseniq.com/global/en/insights/education/2020/how-to-avoid-your-product-being-delisted/
Title: How to avoid your product being delisted - NIQ
Description: Not all products are retailer favorites. Identifying which products are at risk of being delisted can help you avoid losses.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/your-competitor-just-innovated-heres-the-agile-way-to-a-proper-response-3/
Title: Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response - NIQ
Description: Discover agile strategies to respond to competitors' innovations effectively. Learn key insights and stay ahead in the market. Read more now!
Allow: https://nielseniq.com/global/en/insights/success-story/2023/irobot-putting-intelligence-at-the-heart-of-business-strategy/
Title: iRobot: Putting intelligence at the heart of business strategy - NIQ
Description: Find out how GfK‘s unique combination of products can elevate your tactical business decision making. Read the success story
Allow: https://nielseniq.com/global/en/insights/report/2015/looking-to-achieve-new-product-success/
Title: Looking to achieve new product success? - NIQ
Description: Discover key strategies for new product success with NielsenIQ insights. Learn trends and tips to innovate effectively. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2024/the-full-view-of-liquor-open-state-channel/
Title: The Full View of the Liquor Open State Channel - NIQ
Description: In this digital white paper, NIQ explores the women-led transformation of Women in CPG industry over the past few years, examining the progress made, emerging trends, and the opportunities that lie ahead.
Allow: https://nielseniq.com/global/en/events/2024/webinar-mid-year-consumer-outlook/
Title: Webinar: Mid-Year Consumer Outlook - NIQ
Description: NIQ's 2024 Mid-Year Consumer Outlook: Guide to 2025 webinar will uncover what has changed, what disruptions remain, and what companies need to anticipate in the months ahead.
Allow: https://nielseniq.com/global/en/news-center/2017/at-digiday-brand-summit-gfk-mri-will-share-techniques-for-enriching-digital-segments/
Title: At Digiday Brand Summit, GfK MRI will share techniques for enriching digital segments
Description: At next week’s Digiday Brand Summit, GfK MRI’s Sarah Liddle (VP, Sales) will show how offline data can enrich programmatic targeting and lead to more effective online campaigns.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-cpg-founder-explains-how-to-achieve-retail-success/
Title: Video: Binnie Butter founder explains how to achieve retail success - NIQ
Description: Watch the first episode of NielsenIQ’s Founders Series to learn how successful entrepreneurs launched their CPG brands and maintain success.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-named-top-small-and-middle-market-analytics-provider-by-consumer-goods-technology-magazine/
Title: Nielsen named top small- and middle-market analytics provider by consumer goods technology magazine - NIQ
Description: Discover why Nielsen was named the top analytics provider by CGT Magazine. Explore our award-winning solutions. Learn more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/ecommerce-5-consumer-trends-in-2023/
Title: eCommerce: 5 Consumer Trends in 2023 - NIQ
Description: Inflation and economic crises are changing consumer habits. Focus on new consumer trends.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/busting-myths-about-price-and-promotions-during-the-pandemic/
Title: Busting myths about price and promotions during the pandemic - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/from-mvp-to-msp-the-path-for-an-agile-process-in-fmcg/
Title: From “MVP” to “MSP”: The path for an Agile process in FMCG - NIQ
Description: Companies strive to launch better products, faster by leveraging Agile. To be effective in the FMCG world, Agile principles need to be carefully adapted.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/made-in-nz-preferences-for-global-and-local-brands/
Title: Made in…NZ? Preferences for local and global brands - NIQ
Description: Discover insights on New Zealand's brand preferences between global and local products. Learn more and explore our analysis now!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/case-study-enhancing-innovation-and-retail-relationships-with-advanced-analytics/
Title: Alamance Foods: Enhancing Innovation and Retail Relationships with Advanced Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/consumer-pulse-reports-2/
Title: Australia Pulse+ Reports - NIQ
Description: Tried and trusted within the global BevAl industry, CGA by NIQ’s Pulse+ Reports provide leading data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/healthy-habits-make-healthy-canadians/
Title: Healthy habits make healthy Canadians - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2015/gfk-releases-new-digital-maps-of-china-and-india/
Title: GfK releases new digital maps of China and India
Description: GfK has released new map editions for India and China that feature thousands of updates.
Allow: https://nielseniq.com/global/en/events/2022/dilemma-of-the-european-shopper/
Title: Dilemma of the European Shopper - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/financial-markets-by-quarter-q3-2022/
Title: Financial Markets by Quarter Q3 2022 - NIQ
Description: Welcome to our Q3 edition of our Financial Markets by Quarter for 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/testing-localization-from-training-video/
Title: Testing localization - English Version - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2016/breaking-the-menstruation-taboo/
Title: Breaking the menstruation taboo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-singapore-honored-as-champion-of-good/
Title: NielsenIQ Singapore Honored as Champion of Good - NIQ
Description: NielsenIQ Singapore recently received the prestigious Champion of Good award from the NVPC, recognizing its outstanding commitment to corporate social responsibility and positive community impact.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-recognized-as-a-top-company-for-diversity/
Title: Nielsen recognized as a top company for diversity - NIQ
Description: Nielsen recognized as a top company for diversity. This is Nielsen’s third consecutive year on the list.
Allow: https://nielseniq.com/global/en/insights/report/2023/business-leaders-survey/
Title: Business Leaders' Survey - NIQ
Description: Leaders of Britain’s top managed hospitality groups remain cautiously optimistic about the future despite spiralling costs, the 2023 Business Leaders’ Survey from CGA by NielsenIQ and Fourth reveals.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/internal-organization-and-operating-models-for-cpg-ecommerce/
Title: Internal organization and operating models for CPG ecommerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2009/whats-driving-the-mini-cooper-not-the-user-experience/
Title: What’s Driving the Mini Cooper? Not the User Experience
Description: What’s Driving the Mini Cooper? Not the User Experience
Allow: https://nielseniq.com/global/en/news-center/2023/niq-to-expand-availability-of-niqs-activate-platform-on-google-cloud-marketplace/
Title: NIQ Activate Now on Google Cloud & Azure Marketplaces
Description: Explore how NielsenIQ's Activate platform on Google Cloud enhances data analytics. Discover more on our site!
Allow: https://nielseniq.com/global/en/insights/education/2021/adapting-and-accelerating-digitalization-strategy-in-a-post-covid-world/
Title: Adapting and accelerating digitalization strategy in a post-Covid world - NIQ
Description: The key to accelerating your digitalization strategy in a post-Covid world is to carefully orchestrate the content on your product pages.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-joins-more-than-250-ceos-in-unprecedented-commitment-to-advance-diversity-and-inclusion-in-the-workplace/
Title: Nielsen joins more than 250 CEOs in unprecedented commitment to advance diversity and inclusion in the workplace - NIQ
Description: Discover how Nielsen is advancing workplace diversity with over 250 CEOs. Learn about our commitment to inclusion. Read more!
Allow: https://nielseniq.com/global/en/news-center/2024/upward-momentum-in-consumer-confidence-continues-with-two-point-improvement-in-may/
Title: Upward momentum in consumer confidence continues with two-point improvement in May - NIQ
Description: Future outlook strengthens with five-point jump for personal finances and four-point jump for UK economy. Consumer Confidence Index increased two points to -17 in May.
Allow: https://nielseniq.com/global/en/insights/report/2021/gfk-updates-digital-maps-for-germany-austria-and-switzerland/
Title: GfK updates digital maps for Germany, Austria, and Switzerland - NIQ
Description: GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
Allow: https://nielseniq.com/global/en/news-center/2024/episode-12-ergs-united/
Title: From Awareness to Acceptance: The Journey of ERGs - an NIQ Diversity Equity Inclusion Podcast - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/differentiating-a-brand-in-a-crowded-new-category/
Title: LIVEKINDLY: Differentiating a brand in a crowded new category - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/thriving-through-disruption-panel-a-new-playbook-for-cpg-retail-advertisers/
Title: Thriving through disruption panel: A new playbook for CPG & retail advertisers - NIQ
Description: Explore expert insights on thriving in CPG retail during disruptions. Learn new strategies for success. Read now!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-consumer-neuroscience-unveils-behavioral-sciences-institute/
Title: Nielsen Consumer Neuroscience unveils Behavioral Sciences Institute - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/three-essential-steps-to-getting-your-product-on-the-shelf-2/
Title: Three essential steps to getting your product on the shelf - NIQ
Description: Knowing the retail landscape, understanding your product category, and developing a strategic go-to-market plan are three key areas where market intelligence can be leveraged to get a product on shelf.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/fmcg-in-india-continues-its-consumption-slowdown-in-q3-2022/
Title: FMCG in India continues its consumption slowdown - NIQ
Description: FMCG in India continues on its consumption slowdown in Q3 2022, driven primarily by rural markets. The slowdown in rural markets is led by double digit price increases and lower unit growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/asian-american-consumers-in-2024-concentrated-and-connected/
Title: Asian American Consumers in 2024: Concentrated and Connected - NIQ
Description: NIQ’s latest Diverse Voices report deep-dives on the shopping behaviors and spending power of Asian American consumers in the US. 
Allow: https://nielseniq.com/us/en/news-center/2020/nielsen-global-connect-displays-impressive-e-commerce-measurement-strength-and-power-for-u-s-online-grocery-industry/
Title: Nielsen Global Connect displays impressive e-commerce measurement strength and power for U.S. online grocery industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/inflation-trends-in-ecommerce-uk/
Title: Inflation trends in ecommerce UK - NIQ
Description: This report analyzes inflation trends in the UK ecommerce market across multiple categories for retailers including Asda, Sainsbury's and Tesco for March 2024.
Allow: https://nielseniq.com/global/en/news-center/2018/annual-award-recognizes-nielsen-alumni-community-social-impact/
Title: Annual award recognizes Nielsen alumni for community and social impact - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/top-8-cpg-trends-for-small-businesses-in-2022/
Title: Top 8 CPG Trends for Small Businesses in 2022​ - NIQ
Description: Small CPG manufacturers have challenges and opportunities aplenty in 2022. Here are the biggest trends you need to be aware of.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/challenger-brand-building-blocks/
Title: Challenger Brand Building Blocks - NIQ
Description: Integrating market data with instinct is key to confident decision-making for your challenger brand. Here’s how to navigate the data landscape like a pro.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/retailer-pitch-guide-for-small-cpg-brands/
Title: Retailer pitch guide for small CPG brands - NIQ
Description: Small CPG brands are fighting off more competitors every day. That's why it's vital your pitches go well and are backed by strong data.
Allow: https://nielseniq.com/global/en/info/value-proposition/
Title: Value proposition - NIQ
Description: Stand out in the market with NIQ's value proposition expertise. Harness data-driven insights, and refine your value proposition for maximum impact.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/modern-sustainability-is-much-more-than-paper-versus-plastic/
Title: Modern sustainability is much more than paper versus plastic - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-sally-beauty-pave-the-way-for-beauty-supplier-collaboration/
Title: NielsenIQ & Sally Beauty pave the way for beauty supplier collaboration - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-reaffirms-commitment-human-rights/
Title: NielsenIQ reaffirms commitment to human rights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-moves-13-places-prestigious-diversityinc-list-top-companies-diversity/
Title: Nielsen moves up 13 places on prestigious DiversityInc list of the Top Companies for Diversity - NIQ
Description: Discover how Nielsen advanced 13 spots on the DiversityInc list, showcasing its commitment to diversity. Learn more about our progress!
Allow: https://nielseniq.com/global/en/insights/report/2023/omnichannel-assortment-optimization/
Title: Omnichannel Assortment Optimization for Emerging Brands - NIQ
Description: More consumers than ever are shopping across channels. Emerging brands need to focus on omnichannel assortment optimization to keep pace.
Allow: https://nielseniq.com/global/en/insights/report/2024/hospitality-market-monitor-january-2024/
Title: Hospitality Market Monitor - Issue 41 - NIQ
Description: Britain’s number of licensed premises dropped by 0.8% in the fourth quarter of 2023, the latest Hospitality Market Monitor from CGA by NIQ and AlixPartners reveals.
Allow: https://nielseniq.com/global/en/info/brand-experience/
Title: Brand experience - NIQ
Description: Brand experience ✓ Definition ✓ Types ✓ Development ✓ Erosion. Learn how NIQ helps companies improve their brand experience now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/bringing-experiential-luxury-into-the-post-pandemic-home/
Title: Bringing experiential luxury into the post-pandemic home
Description: How are premiumization strategies faring in the experiential luxury of the post-pandemic home? Get insights that help you reach your target consumers.
Allow: https://nielseniq.com/global/en/news-center/2023/gfk-continues-to-strengthen-west-coast-presence-with-return-of-sims-in-marketing-effectiveness-role/
Title: GfK continues to strengthen West Coast presence with return of Sims in Marketing Effectiveness role - NIQ
Description: Joins growing California contingent with focus on tech, digital media, automotive, and other verticals
Allow: https://nielseniq.com/global/en/news-center/2017/vehicle-features-latest-driver-tech-very-important-to-1-in-3-people-across-17-countries/
Title: Vehicle features: Latest driver tech ‘very important’ to 1 in 3 people across 17 countries
Description: GfK, has released findings showing which vehicle features, from a given list, people see as being ‘very important’ in a vehicle.
Allow: https://nielseniq.com/global/en/news-center/2017/more-than-a-pretty-package-nielsens-honor-package-redesigns-that-helped-to-remake-brands-bottom-lines/
Title: More than a pretty package: Nielsen's honor package redesigns that helped to remake brands bottom lines - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/heating-up-retail-sales-conagra-brands-grew-frozen-food-category/
Title: Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer - NIQ
Description: Discover how Conagra Brands boosted frozen food sales with strategic insights from NielsenIQ. Learn more about their success story!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/marketing-in-an-inflationary-economy-strategies-that-work/
Title: Marketing in an Inflationary Economy: Strategies that Work - NIQ
Description: Discover how marketers can make strategic decisions about their spending while navigating the effects of inflation on their budgets.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/superfan-distractible-potential-anti-insights-into-childrens-attitudes-towards-reading/
Title: Superfan, Distractible, Potential, Anti: insights into children's attitudes towards reading - NIQ
Description: The latest results from our annual Understanding the UK Children’s Book Consumer study, measuring the reading habits of children aged 0-17 in the UK.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-500-million-button-roi-from-user-experience-research/
Title: The $500 Million Button: ROI From User Experience Research
Description: The $500 Million Button: ROI From User Experience Research
Allow: https://nielseniq.com/global/en/insights/report/2023/category-management-for-emerging-brands-in-2023/
Title: Category Management for Emerging Brands In 2023 - NIQ
Description: 2023 is off to a shaky start and many emerging brands aren't sure what awaits their category. Here's how to get ahead of the game.
Allow: https://nielseniq.com/global/en/insights/report/2023/outlet-index-in-italian-on-premise/
Title: Outlet Index in Italian On Premise - NIQ
Description: Refine On Premise sales targeting strategy, drive listings, and increase market share with Outlet Index
Allow: https://nielseniq.com/global/en/insights/commentary/2017/how-brands-can-appeal-to-pet-parents/
Title: How brands can appeal to pet parents
Description: Even if you’re not in the pet industry per se, there is almost certainly a way for you to be involved with these important members of the family.
Allow: https://nielseniq.com/global/en/events/2023/webinar-snackonomics/
Title: Webinar: Snackonomics
Description: NIQ experts dive into the world of snacking. Join us as we share our latest thought leadership, Snackonomics: Finding Growth Beyond Inflation
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-revolutionizing-insect-repellent-the-lemongrass-farms-story/
Title: Video: Revolutionizing Insect Repellent: The Lemongrass Farms Story - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/assortment-planning-post-pandemic/
Title: Assortment planning post pandemic - NIQ
Description: That’s a lot of pressure on the shelf. NIQ thought leader Steve Zurek explores how retail category management and assortment planning has changed since the pandemic and what this means for manufacturers.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-releases-2016-purchasing-power-for-austria-and-switzerland/
Title: GfK releases 2016 purchasing power for Austria and Switzerland
Description: New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK's study reveals the regional distribution of this purchasing power.
Allow: https://nielseniq.com/global/en/insights/report/2023/diverse-voices-black-consumer-influence-and-impact/
Title: Diverse Voices: Black consumer influence and impact - NIQ
Description: Download our latest Diverse Voices report to learn more about the wants, needs, and habits of black consumers in the US.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/thanksgiving-meal-cost-hits-record-high-due-to-inflation/
Title: Thanksgiving meal cost hits record high due to inflation - NIQ
Description: This year, our Thanksgiving meals could cost up to 13% more than 2021 thanks to persistent inflation and global supply chain issues.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-october-2023/
Title: Foodservice Price Index October 2023 - NIQ
Description: Inflation as measured by the CGA Prestige Foodservice Price Index (FPI) decreased for the fifth consecutive month in October, dipping below 20% year-on-year at 16.7% - its lowest level since August 2022.
Allow: https://nielseniq.com/global/en/news-center/2015/11-of-canadians-completely-satisfied-with-their-looks-gfk-study-2/
Title: 11% of Canadians “Completely Satisfied” with Their Looks: GfK Study
Description: When Canadians look in the mirror, 11% are completely satisfied with what they see, according to a new GfK global study.
Allow: https://nielseniq.com/global/en/insights/report/2021/unveiling-indias-public-demand-for-private-label-products/
Title: Unveiling India's public demand for private label products - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/ecommerce-inflation-trends-in-the-uk-june-2022-vs-june-2023/
Title: Ecommerce inflation trends in the UK: June 2022 vs June 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-the-three-major-factors-in-assortment/
Title: Ebook: The three major factors in assortment - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/subdued-growth-for-technical-consumer-goods-expected-in-2022-after-peak-sales-in-2021/
Title: Subdued growth for Technical Consumer Goods expected in 2022, after peak sales in 2021 - NIQ
Description: Demand already decelerated in the first six months of 2022 Nuremberg, Germany, August 30, 2022 – The value of the global Technical Consumer Goods (TCG) market declined by minus 5.5 percent to 413 billion US dollars in the first half of 2022, versus the same period last year. Looking ahead to the full year 2022, GfK forecasts a similar decline in year-on-year sales. This moderation in growth is due to indexing against the peak sales and high benchmarks achieved in 2021. Nevertheless, the market value is still above pre-pandemic levels of 2019.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/ask-the-dietitian-heart-health/
Title: Ask the Dietitian – Heart Health - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-down-two-points-to-21-in-february/
Title: UK Consumer confidence down two points to -21 in February - NIQ
Description: UK Consumer Confidence Index fell two points to -21 in February. Four measures were down and one was unchanged in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-cga-releases-first-on-premise-consumer-survey-for-us-market/
Title: Nielsen CGA releases first on-premise consumer survey for U.S. market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-consumers-are-looking-at-their-physical-and-mental-well-being-in-2021/
Title: How consumers are looking at their physical and mental health - NIQ
Description: Today’s consumers are making an effort to re-evaluate and reprioritize their current self-care physical and mental health and wellness needs.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-bridge-the-sales-and-marketing-strategy-divide/
Title: Close silos between marketing and sales in your strategy | GfK
Description: By working against the sales & marketing strategy divide, you can unleash new potentials in your company. How? Read through the opinions of industry leaders now.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/how-people-buy-car-insurance-part-2-the-role-of-the-brand/
Title: How people buy car insurance: Part 2: The role of the brand
Description: How people buy car insurance: Part 2: The role of the brand
Allow: https://nielseniq.com/global/en/insights/education/2019/the-analysis-your-emerging-cpg-manufacturing-business-needs/
Title: Preparing for the competition: The analysis your emerging CPG manufacturing business needs - NIQ
Description: Successful new and emerging consumer packaged goods (CPG) manufacturers are always looking for growth opportunities while keeping an eye on their competitors.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-emerging-middle-class-in-asia-and-the-rise-of-asias-tech-market/
Title: The emerging middle class in Asia and the rise of Asia’s tech market
Description: The emerging middle class in Asia and the rise of Asia’s tech market
Allow: https://nielseniq.com/global/en/insights/commentary/2022/champion-sustainability-and-grab-first-mover-advantage-in-technology-and-durables/
Title: Sustainability & green value chain for the tech & durables sector
Description: How can brands & businesses be truly sustainable in the consumer technology & durables sector? GfK provides you with strategies to do so. Find out more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/is-your-business-resilient-enough-to-handle-the-era-of-rapid-change/
Title: Is your business resilient enough to handle the era of rapid change? - NIQ
Description: Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/beauty-innovation-trends-shaping-the-future/
Title: NIQ Beauty Buzz: Beauty innovation trends shaping the future - NIQ
Description: Discover the latest beauty innovation trends shaping the global market. Explore key insights and successful strategies for brands to stay ahead in the evolving beauty industry.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/americans-are-nuts-for-almond-milk/
Title: Americans are nuts for almond milk - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/north-american-cmos-see-silos-talent-and-budget-as-leading-obstacles-to-fulfilling-their-data-potential/
Title: NA CMOs: Silos, Talent & Budget Block Data Success
Description: Only 28% of North American CMOs trust their data; 64% cite siloed systems, 58% mention talent & budget hurdles preventing insights.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/fmcg-distribution-strategy-unlocking-57-potential-growth-and-10-market-share/
Title: FMCG distribution strategy: Unlocking 10% incremental market share opportunity through efficient distribution growth ​ - NIQ
Description: Learn how a data-driven approach to FMCG distribution strategy can unlock opportunity growth by 57%. Discover the three-step success story now.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/6-navigation-and-signage-tips-for-conference-organizers/
Title: 6 Navigation and Signage Tips for Conference Organizers
Description: 6 Navigation and Signage Tips for Conference Organizers
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/answering-your-questions-the-1-minute-hot-seat/
Title: Answering your SMB questions: The 1-minute hot seat! - NIQ
Description: NielsenIQ experts give one-minute answers to quick questions around data and analytics for FMCG entrepreneurs and SMBs.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-december-2023/
Title: Germany On Premise Consumer Pulse Report: December 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/2023-beauty-holiday-preview-beauty-inner-circle/
Title: The holidays look bright for beauty - NIQ
Description: Download the "The holidays look bright for beauty" infographic to learn more about the upcoming holiday season for the beauty category
Allow: https://nielseniq.com/global/en/insights/commentary/2012/social-media-mania/
Title: Social Media Mania
Description: Social Media Mania
Allow: https://nielseniq.com/global/en/info/consumer-surveys/
Title: Consumer Surveys: The Key to Strategic Insights
Description: Discover how consumer surveys can revolutionize your business strategy. Gain invaluable insights and stay ahead in your industry with expert analysis.
Allow: https://nielseniq.com/global/en/news-center/2020/german-consumer-optimism-is-returning/
Title: German consumer optimism is returning
Description: These are the results of the GfK consumer climate study Germany for January 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/beauty-and-health-innovations-convenience-and-accessibility-are-driving-sales/
Title: Beauty & Health Innovation: Convenience Drives Growth
Description: Explore key trends in beauty and health innovations that boost sales through convenience and accessibility. Learn more now!
Allow: https://nielseniq.com/global/en/events/2021/shopper-centric-category-management-workshop-online/
Title: Shopper Centric Category Management Workshop, Online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/optimizing-ux-for-e-commerce-and-consumer-goods/
Title: Optimizing UX for e-commerce and consumer goods - NIQ
Description: Knowing e-shoppers, their differences, their needs and expectations, is needed more than ever. perspectives on e-commerce opportunities and challenges.
Allow: https://nielseniq.com/global/en/insights/report/2019/how-online-shopping-is-shaping-customer-loyalty/
Title: How online shopping is shaping customer loyalty
Description: With an abundance of information sources now at the fingertips of anyone with a phone or computer, consumers experience no difficulty making planned, informed purchases. This wealth of knowledge has important implications for consumer behavior.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/fmcg-gross-margin-exponential-growth/
Title: Pricing & Promotion: Achieving 6% sales growth competitive market
Description: Learn how a leading manufacturer identified the key pricing factor driving slipping sales and achieved 6% sales growth and 30% gross margin.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/clashing-consumer-trends-battle-for-energy-efficiency-pt-1/
Title: Clashing consumer trends battle for energy efficiency - pt. 1
Description: What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines?
Allow: https://nielseniq.com/global/en/insights/analysis/2023/december-reports-the-lowest-rate-of-cpg-inflation-since-april-22/
Title: December reports the lowest rate of CPG inflation since April '22 - NIQ
Description: NIQ analysis shows that CPG inflation continues to decrease month to month, though inflation is still too high for consumers.
Allow: https://nielseniq.com/global/en/insights/report/2022/what-consumers-expect-from-a-metaverse-experience/
Title: What consumers expect from a metaverse experience - NIQ
Description: The metaverse isn’t just for gamers anymore. Companies across industries have eyes on the space and have started to move on the opportunities it offers.
Allow: https://nielseniq.com/global/en/info/customer-acquisition/
Title: Customer acquisition - NIQ
Description: Unlock growth opportunities with NIQ's customer acquisition solutions. Drive conversions, optimize strategies, and reach your target audience. Boost your business today!
Allow: https://nielseniq.com/global/en/insights/report/2021/syndicated-studies-research-health-wellness-2021/
Title: Syndicated Studies & Research: Health attitudes and concerns - NIQ
Description: Mental and physical health have been prioritized during COVID-19, and this report shows consumers' evolving health attitudes and concerns.
Allow: https://nielseniq.com/global/en/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-online-purchasing-power-for-food-germany-2019/
Title: Map of the Month: Online purchasing power for food, Germany 2019
Description: GfK's Map of the Month for September illustrates the 2019 regional distribution of purchasing power for food purchases via online retail in Germany.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-challenges-students-to-develop-innovative-shopper-insights-tools-techniques/
Title: GfK challenges students to develop innovative shopper insights tools, techniques - NIQ
Description: In hackathon competition, undergraduates will leverage diverse data sets as they vie for $5,000 prize
Allow: https://nielseniq.com/global/en/insights/success-story/2024/intersport-optimizing-brand-strategy-in-diverse-markets/
Title: INTERSPORT: Optimizing brand strategy in diverse markets - NIQ
Description: Find out how GfK’s unique combination of products can elevate your tactical business decision making. Read the success story.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/megatrends-and-market-shifts-impacting-tech-durables/
Title: Megatrends and market shifts impacting Tech & Durables - NIQ
Description: Get exclusive access to GfK data and expert analysis on Consumer Tech and Durables megatrends to market shifts. Register for the webinar now.
Allow: https://nielseniq.com/global/en/insights/report/2023/beauty-trending-insights-deodorant-growth/
Title: Beauty trending insights: Deodorant growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/consumer-spending-opportunities/
Title: Strategies for Success: Turning Consumer Spending into Opportunities - NIQ
Description: Turn consumer spending trends into growth opportunities, navigate economic shifts, leverage digital transformation, and target key segments.
Allow: https://nielseniq.com/global/en/info/market-segmentation/
Title: Market segmentation - NIQ
Description: Market segmentation ✓ Definition ✓ Advantages ✓ Importance ✓ Types ✓ Methods ✓ Examples. Contact us now to segment your market!
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/lepisode-82-iving-with-technology-around-the-world/
Title: Living with technology around the world
Description: The Living with Technology episode explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-may-eu5/
Title: Monthly eCommerce Pulse May – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/a-look-ahead-total-wellness-in-2022/
Title: Webinar: A look ahead: Total wellness in 2022 - NIQ
Description: Health and wellness is now the single most powerful consumer force, as the full spectrum of consumers’ well-being needs are reshaped as a result of the global pandemic. Watch the on-demand session to learn more about the important and emerging total wellness trends that will shape the industry in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/the-global-beauty-edit-a-retail-roadmap-taking-you-from-complexity-to-competitive-advantage/
Title: The Global Beauty Edit: A retail roadmap taking you from complexity to competitive advantage - NIQ
Description: Discover how global beauty retail trends are reshaping beauty in 2025. Learn why omnichannel excellence, ecommerce acceleration, and data-led strategies are critical for future growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-66-consumer-outlook-2023-bringing-the-consumer-into-focus/
Title: Consumer Outlook 2023: Bringing the consumer into focus
Description: Turn crisis into opportunity and win over tomorrow’s consumer in our latest episode, Consumer Outlook 2023.
Allow: https://nielseniq.com/global/en/news-center/2023/nielseniq-brandbank-passed-re-accreditation-for-gs1-checking-and-capture-certifications/
Title: NielsenIQ Brandbank passed re-accreditation for GS1 Checking and Capture certifications - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-names-myriam-vidalon-as-first-chief-diversity-talent-and-culture-officer/
Title: NielsenIQ appoints Myriam Vidalon as first Chief Diversity Officer
Description: NielsenIQ appoints Myriam Vidalon as its first Chief Diversity, Talent, and Culture Officer. Discover how she'll drive change!
Allow: https://nielseniq.com/global/en/insights/analysis/2025/night-time-economy-market-monitor-june-2025/
Title: Night Time Economy Market Monitor - June 2025 - NIQ
Description: Britain’s late-night licenced premises have held steady in the last 12 months, but stability is now under severe threat from a wave of extra operating costs.
Allow: https://nielseniq.com/global/en/insights/report/2021/winning-the-data-game/
Title: Winning the data game - NIQ
Description: A guide to selecting a product attribute data partner to fuel health and wellness activation in the modern CPG product data ecosystem
Allow: https://nielseniq.com/global/en/insights/analysis/2022/room-for-dessert-the-relationship-between-the-wellness-movement-and-sugar-alternatives/
Title: Wellness & Sweeteners: How Sugar Alternatives Are Gaining
Description: Plant‑based sweetener usage rose 17%, natural claims up 91%. Consumers seek taste, health & sustainability in sugar substitutes.
Allow: https://nielseniq.com/global/en/insights/education/2024/the-2024-shopper-how-to-meet-evolving-online-expectations-with-personalization/
Title: The 2024 Shopper: How to Meet Evolving Online Expectations with Personalization - NIQ
Description: NIQ Experts explore how retailers can leverage a growing trend by crafting personalized online experiences that resonate with today's demanding digital customers.
Allow: https://nielseniq.com/global/en/news-center/2019/the-global-market-for-consumer-electronics-continues-to-grow-3/
Title: The global market for consumer electronics continues to grow
Description: The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Allow: https://nielseniq.com/global/en/insights/report/2024/improving-search-performance-on-amazon/
Title: Improving search performance on Amazon - NIQ
Description: Discover key strategies to boost your Amazon search performance with NielsenIQ insights. Learn more and elevate your sales now!
Allow: https://nielseniq.com/global/en/events/2023/the-winter-fancy-food-show-2023/
Title: The Winter Fancy Food Show 2023 - NIQ
Description: NielsenIQ is the leading data expert giving brands the full view of the market. Meet us at Fancy Food Show and get started with Byzzer today.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/a-cpg-brand-manufacturers-guide-to-understanding-the-amz-buy-box/
Title: A CPG brand manufacturer's guide to understanding the AMZ Buy Box - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/10-potential-benefits-of-new-in-car-audio-technology/
Title: 10 potential benefits of new in-car audio technology
Description: Future in-vehicle electronic systems will need safer and more intuitive designs to enhance the driving experience while reducing the risk of distraction.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/what-four-leading-markets-teach-us-about-changing-mobile-payment-app-preferences/
Title: What four leading markets teach us about changing mobile payment app preferences - NIQ
Description: Mobile payments have seen significant adoption lately, fueled by the desire to avoid touching surfaces in a pandemic, but also by the promise of security and convenience.
Allow: https://nielseniq.com/global/en/insights/education/2022/5-takeaways-from-the-discus-annual-conference-2022/
Title: 5 takeaways from the DISCUS Annual Conference 2022 - NIQ
Description: Earlier this month, executives and experts across the U.S. spirits industry gathered in New Orleans for the DISCUS Annual Conference. Here’s NielsenIQ roundup of conference highlights and spirits trends to watch for the remainder of 2022.
Allow: https://nielseniq.com/global/en/insights/education/2021/recap-let-shoppers-lead-the-way-to-in-store-growth/
Title: Recap: Let shoppers lead the way to in-store growth - NIQ
Description: It's trickier than ever to keep up with changes in consumer behavior. But knowing the variables that affect shopper decisions is key to winning in-store.
Allow: https://nielseniq.com/global/en/info/consumer-panel/
Title: Consumer Panel - NIQ
Description: Unlock Strategic Insights with Consumer Panels. Dive deeper with us today and elevate your strategy for Strategic Decision-Making!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-evolution-of-smbs-in-asia-pacific/
Title: The evolution of SMBs in Asia Pacific - NIQ
Description: SMBs in Asia Pacific are being recognized for their contribution to economic growth and are taking up a growing piece of the pie.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/the-emergence-of-the-on-premise-and-building-brand-equity/
Title: The Emergence of the On Premise and Building Brand Equity - NIQ
Description: Over the last 3+ years, the on premise channel has changed significantly. This has shaped the way that supplies and operators are planning their strategies.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/current-beauty-trends-to-continue-through-2021-holiday-season/
Title: Current beauty trends to continue through 2021 holiday season - NIQ
Description: Since 2019, the needs and demands of U.S. beauty consumers have changed dramatically with no signs of changing this holiday season.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/consumption-increase-drives-growth-for-indias-fmcg-industry/
Title: Consumption increase drives growth for India’s FMCG industry - NIQ
Description: India’s FMCG saw consumption growth improve to 7.5% across India in the second quarter of 2023; inflation rates have softened, and price growth has slowed.
Allow: https://nielseniq.com/global/en/news-center/2024/serviceplan-and-nielseniq-gfk-launch-the-10th-edition-of-the-best-brands-awards/
Title: Serviceplan and NielsenIQ/GfK launch the 10th edition of the Best Brands Awards: a special anniversary edition - NIQ
Description: The Best Brands Awards celebrate a major milestone with their 10th edition, taking place on March 13, 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/black-friday-2022-price-expectations-why-promotions-return-at-scale/
Title: Black Friday 2022: Price expectations & why promotions return at scale
Description: Substantial promotions may push consumers to spend more than planned on and around Black Friday 2022 but it's not the only factor to consider. Find out.
Allow: https://nielseniq.com/global/en/insights/report/2023/on-premise-measurement-opm-canada/
Title: On Premise Measurement (OPM) Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/gfk-niqs-human-vs-ai-campaign-wins-b2b-marketing-award/
Title: GfK-NIQ's Human vs AI campaign wins B2B Marketing Award - NIQ
Description: AI technology has played an integral role in GfK-NIQ’s operational landscape for many years. Our flagship market, consumer, and brand intelligence product gfknewron would not be possible without AI.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/emeas-revenue-performance-for-tech-durable-sectors-q1-2024/
Title: EMEA’s revenue performance for Tech & Durable sectors, Q1 2024
Description: Discover the revenue performance of Tech & Durable sectors in Q1 2024 across EMEA regions. Explore the growth in Western Europe, Eastern Europe, and META, and the trends impacting the industry.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/stabilizing-tcg-offers-a-glimpse-of-hope-for-q4-and-beyond/
Title: Stabilizing TCG offers a glimpse of hope for Q4 and beyond.
Description: Read about early indicator of demand recovery and that 2024 presents opportunities for growth across most of the consumer tech and durable sectors.
Allow: https://nielseniq.com/global/en/events/2024/niq-bases-roadshow-ny/
Title: NIQ BASES Roadshow NY - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-global-cocktail-report/
Title: The Global Cocktail Report - NIQ
Description: Discover key trends in the 2024 Global Cocktail Report. Gain insights to elevate your beverage strategy. Explore now!
Allow: https://nielseniq.com/global/en/news-center/2019/heat-wave-haze-and-air-pollution-almost-doubled-the-spending-on-air-treatment-products-in-four-southeast-asian-countries-in-first-quarter-of-2019/
Title: Heat wave, haze, and air pollution almost doubled the spending on air treatment products in four Southeast Asian countries in first quarter of 2019
Description: Air treatment products flew off the shelves in the first three months of 2019 across Thailand, Malaysia, Singapore and Indonesia. Consumers in each market turned to air treatment products to improve the air quality in their homes as they experienced heat wave, haze and air pollution during those months.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/gaming-so-the-arcade-is-in-decline-but-what-does-this-mean/
Title: Gaming: So the Arcade is in decline...but what does this mean?
Description: Gaming: So the Arcade is in decline...but what does this mean?
Allow: https://nielseniq.com/global/en/insights/report/2025/gfk-e-bike-monitor/
Title: GfK E-Bike Monitor - NIQ
Description: Since 2018, GfK has been conducting extensive annual research into E-Bike consumer trends. This year marks the seventh innovative edition.
Allow: https://nielseniq.com/global/en/insights/education/2021/omnishopper-incrementality-opportunity/
Title: Omnishopper Incrementality: Unlock True Sales Growth
Description: CPG manufacturers need reliable omnishopper behavior insights to understand incremental shifts in omnichannel sales volume.
Allow: https://nielseniq.com/global/en/news-center/2019/over-30-million-americans-have-never-paid-for-traditional-tv-service-mri-simmons/
Title: Over 30 million Americans have never paid for traditional TV service – MRI-Simmons
Description: While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
Allow: https://nielseniq.com/global/en/insights/webinar/2020/how-to-analyze-and-optimize-search-performance-in-an-omnichannel-environment/
Title: How to analyze and optimize search performance in an omnichannel environment? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/coronavirus-shock-consumer-climate-hits-all-time-low/
Title: Coronavirus shock: Consumer climate hits all-time low
Description: These are the results of the GfK consumer climate study for April 2020.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-q1-consumer-spending-in-the-netherlands-is-1-1-percent-above-last-years-q1/
Title: NIQ Retail Spend Barometer: Q1 consumer spending in the Netherlands is 1.1 percent above last year's Q1 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-identifies-10-million-us-households-as-high-value-targets-for-pet-retail/
Title: GfK Identifies 10 Million US Households as High-Value Targets for Pet Retail
Description: A new GfK analysis has identified over 10 million US households that represent the greatest potential value for pet retailers and manufacturers. Using GfK’s Pet Owner Navigator, manufacturers and sellers in the pet retail marketplace can target their most important potential customers more efficiently in specific geographies – through promotion dollars, shelf-stocking decisions, in-store promotions, and other marketing efforts.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-may-2024/
Title: Germany On Premise Consumer Pulse Report: May 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/gaming-as-an-ecosystem-in-search-of-superior-gaming-experiences/
Title: Gaming as an ecosystem: in search of superior (gaming) experiences
Description: Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Read more in our blog!
Allow: https://nielseniq.com/global/en/insights/education/2024/the-most-expansive-pet-industry-coverage-of-market-and-consumer-insights/
Title: Total US Pet Retail Plus: Complete Pet Industry Insights
Description: Discover key trends and data in the pet industry with NielsenIQ's comprehensive market insights. Explore now for strategic growth!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/half-of-europes-cmos-plan-to-improve-data-integration-in-2024/
Title: Half of Europe's CMOs plan to improve data integration in 2024
Description: Marketing leaders in Europe have identified three focus areas for the next 12 months: data integration, media optimization, and extracting insights across channels.
Allow: https://nielseniq.com/global/en/insights/education/2022/from-product-launch-to-profitable-how-to-operationalize-your-cpg-company-with-the-right-data-partner/
Title: From product launch to profitable: How to operationalize your CPG company with the right data partner - NIQ
Description: Developing a successful CPG product launch is a significant milestone for emerging manufacturers. But that is just the start of your company’s growth journey and finding a sustainable path to success.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/ao-a-tactical-and-strategic-tool-for-major-uk-retailer/
Title: AO: A tactical and strategic tool for major UK retailer - NIQ
Description: AO is a leading online retailer of household appliances and electrical goods in the UK. Read the success story.
Allow: https://nielseniq.com/global/en/news-center/2022/chung-joins-gfk-as-west-coast-lead-for-automobility-other-key-commercial-businesses/
Title: Chung joins GfK as West Coast lead for AutoMobility™, other key commercial businesses - NIQ
Description: Has held strategic brand, digital roles in automotive, media/entertainment, technology, and financial services
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-56-how-to-address-supply-chain-issues-this-holiday-season/
Title: How to address supply chain issues this holiday season
Description: GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have directly impacted the holiday shopping season.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/partnering-and-performing-with-bricks-and-clicks/
Title: Partnering and performing with bricks and clicks - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/most-popular-tech-products-and-home-appliances-for-2020-2021-infographic/
Title: Most popular tech products and home appliances for 2020-2021 [infographic]
Description: Discover how the pandemic triggered huge shifts in consumer spending habits and who are the winners when it comes to home appliances in 2020-2021.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/exceptional-reporting-using-exception-reports/
Title: Exceptional Reporting Using Exception Reports
Description: Exceptional Reporting Using Exception Reports
Allow: https://nielseniq.com/global/en/insights/success-story/2022/erajaya-building-a-focused-approach-to-succeed-in-key-target-cities/
Title: Building a focused approach to succeed in key target cities - NIQ
Description: How Erajaya could grow markets exponentially to become a retail force worthy of taking on the established players
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-79-exploring-consumer-mindsets-ev-trends-and-the-circular-economy/
Title: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
Description: Explore the latest GfK Green Gauge report on consumer mindsets, EV trends, and the circular economy.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-december-eu5/
Title: Monthly eCommerce Pulse December – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/news-center/2019/retail-reports-q4-2018-belgium-non-food-market-shows-positive-results-overall/
Title: Retail Reports Q4 2018: Belgium non - food market shows positive results overall
Description: The Belgian non-food market overall showed positive results in Q4 last year, breaking with the negative growth of Q3. However, about half of the product categories covered by our panels are struggling, while the other half are in better shape.
Allow: https://nielseniq.com/global/en/news-center/2022/sustainability-megatrend-german-consumers-expectations-of-the-fashion-industry/
Title: Sustainability megatrend – German consumers’ expectations of the fashion industry - NIQ
Description: Nuremberg, Germany, April 20, 2022 – Consumer awareness of sustainability is growing steadily. This also has a huge impact on the fashion industry. 69 percent of German consumers say that environmental and social compatibility are very or fairly important to them when purchasing clothing and footwear. Brands and manufacturers are responding accordingly to this increasing demand. Thus, eco-labels in the fashion industry and offers of used clothing, also among major retailers, are recording significant growth. These are GfK´s findings ahead of the Earth Day on April 22, 2022, with the German motto “Your clothes make the man – Sustainable, Organic & Fair suits you and the Earth better.”
Allow: https://nielseniq.com/global/en/insights/report/2021/e-commerce-is-booming-in-fmcg/
Title: E-commerce is booming in FMCG - NIQ
Description: COVID has rapidly changed the FMCG landscape in the past year and caused a turning point for E-commerce in FMCG.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-expands-pet-retail-measurement-coverage/
Title: NielsenIQ expands pet retail measurement coverage - NIQ
Description: Discover how NielsenIQ is revolutionizing pet retail measurement. Explore our expanded coverage and insights today!
Allow: https://nielseniq.com/global/en/insights/report/2016/additional-pet-resources/
Title: Additional Pet Resources
Description: Interested in learning more? Find some additional resources below!
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-launches-assortment-and-space-optimization-solution-for-cpg-to-maximize-demand-and-minimize-out-of-stocks/
Title: Nielsen launches assortment and space optimization solution for CPG to maximize demand and minimize out-of-stocks - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/channel-strategy-questions-organic-online-growth-or-brick-and-mortar-leakage/
Title: Channel strategy questions: Organic online growth or brick-and-mortar leakage? - NIQ
Description: See how a cosmetics retailer can improve their channel strategy with omnishopper data and stop online sales leakage.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-57-how-manufacturers-should-leverage-gsas-newly-enhanced-platform/
Title: GSA's newly enhanced platform | Podcast
Description: How can you use the updated GSA platform to your benefit, and what pitfalls should you watch out for?
Allow: https://nielseniq.com/global/en/insights/success-story/2022/elon-from-local-electronics-retailer-to-listing-on-nasdaq-sweden/
Title: From local electronics retailer to listing on Nasdaq Sweden - NIQ
Description: How Elon has put intelligence at the core of realizing its vision to be a leading player in home aelectronics and white goods in the Nordics.
Allow: https://nielseniq.com/global/en/landing-page/gfknewron-access/
Title: gfknewron access - NIQ
Description: Discover cutting-edge market insights with gfknewron Access. Enhance your business strategy today!
Allow: https://nielseniq.com/global/en/insights/education/2021/promotions-in-a-pandemic-focus-on-health-safety-offers-creative-revenue-opportunities/
Title: Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities - NIQ
Description: The pandemic has changed shoppers' priorities for gatherings of family and friends. Here are 6 ways to re-think holiday promotions this year.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/why-shoppers-are-finding-empty-aisles-online/
Title: Why shoppers are finding empty aisles online - NIQ
Description: The number of U.S. consumers who are shopping to satisfy health and wellness needs has risen dramatically. NielsenIQ looks at how well retailers are stocking their aisles online.
Allow: https://nielseniq.com/global/en/insights/analysis/2015/battle-of-the-sparkling-wines-champagne-vs-prosecco/
Title: Battle of the sparkling wines: Champagne vs. prosecco - NIQ
Description: Discover the key differences between Champagne and Prosecco in our in-depth analysis. Learn which sparkling wine suits your taste and budget. Read now!
Allow: https://nielseniq.com/global/en/news-center/2019/black-friday-and-singles-day-bigger-than-christmas-and-the-january-sales/
Title: Black Friday and Singles’ Day: Bigger than Christmas and the January sales
Description: GfK findings show that over the years, consumers were encouraged to ‘trade up’ to higher spec models rather than choose the cheapest models on offer.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-elevates-bhaumik-to-global-account-director-for-amazon-other-key-tech-players/
Title: GfK elevates Bhaumik to Global Account Director for Amazon, other key tech players - NIQ
Description: Brings ad tech, software experience from Microsoft, TubeMogul, and Samba TV
Allow: https://nielseniq.com/global/en/insights/analysis/2023/is-the-price-pack-architecture-right-the-art-and-science-of-portfolio-optimization/
Title: Optimize Price–Pack Architecture for Portfolio Growth
Description: As shopper behavior shifts in search of value, manufacturers must optimize price pack architecture and consider all levers for growth.
Allow: https://nielseniq.com/global/en/news-center/2016/people-average-4-hours-a-week-on-personal-grooming-what-motivates-them/
Title: People average 4 hours a week on personal grooming. What motivates them?
Description: Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?
Allow: https://nielseniq.com/global/en/news-center/2018/thousands-volunteers-engage-serve-7th-annual-nielsen-global-impact-day/
Title: Thousands of volunteers engage and serve on 7th annual Nielsen Global Impact Day - NIQ
Description: Discover how thousands of Nielsen volunteers make a difference on Global Impact Day. Join us in our commitment to service!
Allow: https://nielseniq.com/global/en/news-center/2018/premium-products-propping-up-global-photography-market/
Title: Premium products propping up global photography market
Description: These are GfK's findings for the global photography market to be released at photokina 2018 in Cologne, Germany.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/webinar-shop-shifting/
Title: Shop-Shifting: Recalibrating for the re-routed spread of spend - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/who-is-the-highball-drinker-in-south-koreas-on-premise/
Title: Who is the Highball drinker in South Korea’s On Premise? - NIQ
Description: Recent consumer research conducted by CGA by NIQ, shows an increasing popularity of highball drinks in South Korea’s On Premise sector. Client Solutions Director, Jaepil Sohn, analyses the data while examining its correlation with the growing number of visits to On Premise establishments, and provides insights into how suppliers can capitalize on this promising opportunity.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/it-pays-to-be-premium/
Title: It pays to be premium - NIQ
Description: Discover the benefits of premium products with NielsenIQ's insights. Learn how quality drives profitability. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-smart-home-enticing-enough-to-pay-for/
Title: The smart home – enticing enough to pay for?
Description: The smart home – enticing enough to pay for?
Allow: https://nielseniq.com/global/en/insights/infographic/2024/infographic-consumer-trends-brand-strength-in-europe/
Title: Infographic: Consumer trends brand strength in Europe - NIQ
Description: Investing in your brand strength attracts shoppers. Find out why
Allow: https://nielseniq.com/global/en/news-center/2016/us-europe-account-for-63-of-global-pet-retail-sales-gfk-pos-data/
Title: US, Europe Account for 63% of Global Pet Retail Sales – GfK POS Data
Description: According to a new GfK analysis, pet food spending globally represents a roughly $70 billion industry, with nearly two-thirds of sales taking place in the US and Europe. And dogs account for the lion’s share of that spending.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/article-sample-quality-through-the-lens-of-bias/
Title: Article: Sample quality through the lens of bias - NIQ
Description: In today's radically altered survey environment, GfK research identifies a fresh combination of techniques to make surveys more accurate.
Allow: https://nielseniq.com/global/en/info/dynamic-pricing/
Title: Dynamic pricing - NIQ
Description: Discover the importance of dynamic pricing, its role in business operations, advantages, measurement, and how NIQ's solutions can enhance your competitive pricing strategies.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-on-premise-consumer-insights-in-southeast-asia/
Title: Discover On Premise consumer ​insights in Southeast Asia​ - NIQ
Description: CGA by NIQ is revolutionising the beverage industry in Southeast Asia with its cutting-edge On Premise solutions, offering invaluable insights into regional consumer behaviour. With a proven track record of delivering excellent consumer research insights globally for over 30 years, CGA by NIQ brings unparalleled expertise to empower beverage suppliers in navigating the vibrant markets of Southeast Asia.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/webinar-regiograph-know-how-sales-territory-planning/
Title: RegioGraph know-how: Sales territory planning - NIQ
Description: In our webinar on July 10, you will get to know the numerous sales territory planning features in the geomarketing software RegioGraph.
Allow: https://nielseniq.com/global/en/news-center/2023/new-study-commissioned-by-niq-reveals-critical-insights-on-omnichannel-intelligence-and-its-impact-on-business-strategies/
Title: New Study Commissioned by NIQ Reveals Critical Insights on Omnichannel Intelligence and Its Impact on Business Strategies - NIQ
Description: NIQ, a global leader in measurement and data analytics, has released a new commissioned study conducted by Forrester Consulting, a prominent research and advisory firm, "Omnichannel Intelligence Will Catapult Your Data Driven Business Strategy.”
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-launches-omnichannel-sales-data-for-small-emerging-brands/
Title: NielsenIQ launches omnichannel sales data for small, emerging brands - NIQ
Description: Byzzer by NielsenIQ announced the availability of Omnisales data for users of its platform.
Allow: https://nielseniq.com/global/en/insights/analysis/2009/hand-sanitizer-sales-clean-up-amid-flu-concerns/
Title: Hand sanitizer sales clean up amid flu concerns - NIQ
Description: Explore how flu concerns boost hand sanitizer sales. Gain insights into market trends and consumer behavior. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/online-retail-are-price-promotions-the-answer-as-a-lean-golden-quarter-looms/
Title: Online Retail Q4: Are Price Promotions the Answer?
Description: With household bills rising, online retail faces a lean Q4; smart price promotions could be key—but brands must balance revenue & margin risks.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-brands-can-win-consumers-hearts-in-the-new-marketplace/
Title: How brands can win consumers’ hearts in the new marketplace
Description: Consumers expect more from brands in times of uncertainty. How can brands in the new marketplace meet their expectations now and next?
Allow: https://nielseniq.com/global/en/insights/analysis/2017/hong-kong-female-consumers-spend-over-4000-on-skincare-and-cosmetic-products/
Title: Hong Kong female consumers spend over HK$4,000 on skincare and cosmetic products - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/engine-oil-in-nigeria-an-opportunity-for-large-engine-oil-brands/
Title: Engine oil in nigeria: an opportunity for large engine oil brands
Description: Engine oil in nigeria: an opportunity for large engine oil brands
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-aarp-to-present-fresh-thinking-about-consumers-at-2016-front-end-of-innovation-conference/
Title: GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference
Description: In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-72-the-rise-and-rise-of-sustainability-in-the-uk/
Title: The Rise and Rise of Sustainability in the UK
Description: Sustainability still matters to UK shoppers, despite economic pressures. We share the latest research and suggest how brands and companies should respond.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-weight-of-marketplaces-and-dtoc-in-the-high-tech-market/
Title: The weight of marketplaces and DtoC in the high-tech market - NIQ
Description: Focus on the importance of marketplaces and DtoC in the high-tech market, and how retailers can spot new players quickly.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/ai-powered-forecasting-a-beginners-guide-to-the-future-of-predictive-analytics/
Title: AI-Powered Forecasting
Description: Explore how AI is revolutionizing market forecasting and helping businesses to stay ahead. Learn about gfknewron!
Allow: https://nielseniq.com/global/en/insights/report/2024/the-rise-of-quick-commerce-in-the-uk/
Title: The rise of quick commerce in the UK - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/mri-launches-visual-analytic-tool-delivering-instant-access-to-targeting-insights/
Title: MRI launches visual analytic tool delivering instant access to targeting insights
Description: GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to uncover essential insights for smarter targeting.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-get-the-most-out-of-your-free-byzzer-account/
Title: How to Get the Most Out of Your Free Byzzer Account - NIQ
Description: Byzzer offers the best-in-class retail data and reports for small and medium businesses. Even better, you can sign up for free!
Allow: https://nielseniq.com/global/en/insights/report/2024/e-retail-media-en-france/
Title: E-retail media en France - NIQ
Description: Découvrez les dernières tendances du e-retail media en France et optimisez vos stratégies en ligne. Lisez notre rapport complet maintenant!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-driving-revenue-growth-with-sustainable-innovations/
Title: Webinar: Driving revenue growth with sustainable innovations - NIQ
Description: Sustainability has become a business imperative and growth driver for many companies. Join NielsenIQ BASES for a live webinar focused on sustainability drivers and how companies are making a bigger impact on the environment by leveraging "the three Rs"—Reduce, Reuse, Recycle—in their innovation initiatives.
Allow: https://nielseniq.com/global/en/insights/report/2023/ramadan-2023-syndicated-study/
Title: Ramadan 2023 Charity Ads Assessment - NIQ
Description: Ramadan 2023 Charity Ads Assessment Syndicated Study help Charity Foundations assess their campaigns' effectiveness for better future communication planning.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-findings-for-the-global-technical-consumer-goods/
Title: GfK findings for the global Technical Consumer Goods
Description: The global market for Technical Consumer Goods (TCG), excluding North America, remained static to deliver a total market value of €1.01 trillion. GfK expects TCG global sales growth rate of -0.2 percent for the full year 2019. However, the significance of experiences driving purchases and powering the one trillion euro market is becoming more important. These are GfK's findings for the global TCG market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-march-2024/
Title: Germany On Premise Consumer Pulse Report: March 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/maximizing-data-driven-business-growth-gfk-launches-ai-supported-intelligence-platform-gfknewron-2/
Title: Maximizing data-driven business growth: GfK launches AI-supported intelligence platform “gfknewron” - NIQ
Description: Offers guidance for strategic planning and predictions in one interactive source
Allow: https://nielseniq.com/global/en/news-center/2017/christian-erlandson-joins-gfk-as-chief-customer-officer-and-completes-executive-leadership-team/
Title: Christian Erlandson joins GfK as Chief Customer Officer and completes Executive Leadership Team
Description: GfK appoints Christian Erlandson as Chief Customer Officer.
Allow: https://nielseniq.com/us/en/news-center/2020/nielsen-builds-out-management-team-with-two-strategic-hires/
Title: Nielsen Builds Out Management Team With Two Strategic Hires - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-releases-new-global-health-and-wellness-report/
Title: NielsenIQ releases new global health and wellness report - NIQ
Description: An inside look into the 2021 global consumer health and wellness revolution from NielsenIQ.
Allow: https://nielseniq.com/global/en/insights/education/2022/black-friday-set-to-surpass-christmas-sales-in-south-africa/
Title: Black Friday set to surpass Christmas sales in South Africa - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/how-beverage-brands-can-show-value-and-win-sales-in-southeast-asia/
Title: How beverage brands can show value and win sales in Southeast Asia - NIQ
Description: NIQ's On Premise research shows Southeast Asian consumers are sharply focused on value—but beverage brands don’t have to rely solely on price to secure sales.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/authenticity-is-the-key-ingredient-for-brands-with-personality/
Title: Authenticity is the key ingredient for brands with personality - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/gfkconsult-regional-outlook-2023-apac/
Title: Increase your sales with weekly intelligence
Description: Check out expert insights and strategic direction to master the 2023 APAC Tech and Durables market. Watch now!
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-asian-americans-flex-consumer-influence-across-regions/
Title: Nielsen: Asian Americans flex consumer influence across regions - NIQ
Description: Explore how Asian Americans are reshaping consumer trends across regions. Discover key insights in our detailed report. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/social-intelligence-back-to-school-beauty-trends-get-bold/
Title: Social intelligence: Back-to-school beauty trends get bold - NIQ
Description: As the sun sets on summer break, beauty consumers are getting those fresh start, fall vibes and sharing them on social. Cue the seasonal Back to School beauty trend! NielsenIQ’s social and search intelligence insights reveal what’s trending this year among Gen Z as they head back to their studies.
Allow: https://nielseniq.com/global/en/insights/report/2023/interpreting-the-no-and-low-abv-market-in-britains-on-premise/
Title: Interpreting the no- and low-abv market in Britain's On Premise - NIQ
Description: With health a growing concern for British consumers, the increasing appeal of a more moderate lifestyle is impacting their food and drinks choices and fueling the growth of the no- and low alcohol category in the On Premise.
Allow: https://nielseniq.com/global/en/insights/report/2021/2021-q1-covid-19/
Title: 2021 Q1 Beauty and Personal Care Performance Review - NIQ
Description: Download the "2021 Q1 COVID-19" infographic to understand how the pandemic affected FMCG and the retail industry.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/which-promotions-influence-influential-consumers-shopping-decisions/
Title: Which promotions influence "influential" consumers' shopping decisions?
Description: How can you attract the attention and influence the purchasing decisions of savvy Leading Edge Consumers? Find the answer in our infographic!
Allow: https://nielseniq.com/global/en/news-center/2019/at-ces-gfk-takes-a-generational-look-at-trust-in-smart-technology/
Title: At CES, GfK takes a generational look at trust in smart technology
Description: Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups
Allow: https://nielseniq.com/global/en/insights/report/2023/who-is-the-american-rtd-drinker/
Title: Who is the American RTD drinker? - NIQ
Description: The RTD category remains a popular beverage choice for American consumers, particularly among On Premise drinkers who are interested in discovering various expressions, flavors, and alcohol bases.
Allow: https://nielseniq.com/global/en/info/competitive-strategy-analysis/
Title: Competitive strategy analysis - NIQ
Description: Competitive strategy analysis ✓ Definition ✓ What is competitive analysis, and how NIQ helps to improve companies success by implement this strategy?
Allow: https://nielseniq.com/global/en/news-center/2021/label-insight-and-fare-announce-partnership-to-build-advocacy-and-market-awareness-around-allergens-and-intolerances/
Title: Label Insight & FARE Partner to Boost Allergy Awareness
Description: The partnership will increase transparency and provide greater access to resources for individuals living with food allergies
Allow: https://nielseniq.com/global/en/events/2024/ncn-spring-2024/
Title: NCN Spring 2024 Investor Meeting - NIQ
Description: Join us April 30 - May 1 in New York for the NCN Spring Investor Meeting where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/news-center/2024/the-recovery-of-the-consumer-climate-takes-a-break/
Title: The Recovery of the Consumer Climate Takes a Break - NIQ
Description: The recovery in consumer sentiment in Germany comes to a standstill for the time being in June. Both income and economic expectations suffered moderate losses. The willingness to buy fell slightly compared to the previous month and thus continues to stagnate at a very low level. The willingness to save, on the other hand, has increased slightly, consolidating its already high level. Taking these developments into account, the consumer climate is declining slightly overall: in the forecast for July, the indicator falls by 0.8 points to -21.8 points – compared to the previous month (revised to -21.0 points). These are the current findings of the GfK Consumer Climate powered by NIM.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-switzerland-en/
Title: Retail Spend Barometer Switzerland - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-volunteers-bring-helping-hands-positivity-north-carolina-hurricane-florence/
Title: Nielsen volunteers bring helping hands and positivity to North Carolina after Hurricane Florence - NIQ
Description: Discover how Nielsen volunteers aided North Carolina post-Hurricane Florence. Learn about their impact and join our efforts!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/need-for-convenience-is-changing/
Title: The need for convenience is changing where and what consumers eat - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/legal/privacy/privacy-notice-for-gfknewron/
Title: Privacy Notice for gfknewron - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/inclusion-is-key-getting-diversity-right/
Title: Inclusion is the key to getting diversity right - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/niq-at-ces-2025/
Title: NIQ at CES 2025
Description: Join the NIQ team at CES 2025.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-brits-spent-281-5bn-on-consumer-goods-in-2023-2/
Title: NIQ Retail Spend Barometer: Brits spent £281.5bn on consumer goods in 2023 - NIQ
Description: Consumer spending in the UK on FMCG and Tech and Durables products increased by 5% last year compared to 2022.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-mri-offers-nextgen-participants-access-to-database-of-consumer-insights/
Title: GfK MRI Offers NextGen Participants Access to Database of Consumer Insights
Description: For the third year, GfK MRI is offering free access to its University Internet Reporter (UIR) service to participants in GfK’s Next Generation (“NextGen”) Competition.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-launches-a-new-diversity-inclusion-program-the-home-truth-series/
Title: NIQ Launches New Diversity & Inclusion Program
Description: Explore NIQ’s new Home Truth Series on diversity and inclusion. Learn how it fosters equity and representation—get involved today.
Allow: https://nielseniq.com/global/en/insights/report/2024/beyond-the-bowl-the-ultimate-guide-to-the-evolving-pet-industry-in-canada/
Title: Beyond the Bowl: The Ultimate Guide to the Evolving Pet Industry in Canada  - NIQ
Description: Don't miss out on the evolving pet industry in Canada. Gain valuable insights, adapt to changes, and craft a successful strategy.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-are-digital-shelf-analytics/
Title: What are digital shelf analytics? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/hybrid-future-how-tech-durables-brands-can-capitalize-on-the-new-work-from-home-reality/
Title: Hybrid Future: Tech Brands in the WFH Economy
Description: Understand how hybrid working and work from home has affected the consumer Technology and Durables sector. Get GfK insights and takeaways now.
Allow: https://nielseniq.com/global/en/insights/education/2023/navigating-the-recessionary-mindset-how-fmcg-can-succeed-in-asia-pacific/
Title: Navigating the recessionary mindset: How FMCG can succeed in Asia Pacific - NIQ
Description: NIQ research shows how manufacturers and retailers can optimize their supply chain, target marketing campaigns, and adjust pricing strategies to overcome recessionary sentiments and continue to thrive.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/abto-creating-the-industry-standard-source-of-market-intelligence/
Title: Creating the industry standard source of market intelligence - NIQ
Description: See how ABTO customized intelligence for effective business planning
Allow: https://nielseniq.com/global/en/insights/report/2020/gfk-releases-updated-maps-for-all-european-countries/
Title: GfK releases updated maps for all European countries - NIQ
Description: GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/rising-gas-prices-and-affordability-are-top-concerns-for-u-s-consumers/
Title: Rising gas prices and affordability are top concerns for U.S. consumers - NIQ
Description: Consumers in the U.S. are seeing rising prices at gas stations and grocery stores force them to make difficult decisions.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-us-study-reveals-direct-to-consumer-brands-are-big-winners-from-past-6-months-challenging-traditional-models/
Title: GfK US study reveals direct-to-consumer brands are big winners from past 6 months, challenging traditional models - NIQ
Description: 62% of consumers have tried DTC brands since March; 40% expect to buy more DTC as lockdowns end
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-employees-address-global-waste-challenge-second-annual-world-cleanup-day/
Title: Nielsen employees address the global waste challenge in our second annual World Cleanup Day - NIQ
Description: Nielsen employees tackle global waste on World Cleanup Day, promoting sustainability. Join us in making a difference!
Allow: https://nielseniq.com/global/en/news-center/2024/spanish-households-increased-their-spending-on-consumer-goods-by-9-2-in-2023-according-to-niqs-retail-spending-barometer/
Title: Spanish households increased their spending on consumer goods by 9.2% in 2023, according to NIQ's Retail Spending Barometer. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/fueling-growth-in-health-and-beauty-a-manufacturer-retailer-assortment-strategy/
Title: Growth Strategy in Health & Beauty Retail
Description: A health & beauty manufacturer optimized its assortment, developing a partnership with a retailer to achieve category growth for both parties
Allow: https://nielseniq.com/global/en/insights/report/2022/artificial-nails-are-set-to-top-nail-polish-sales-in-2023/
Title: Artificial nails are set to top nail polish sales in 2023 - NIQ
Description: Download the free "Artificial nails are set to top nail polish sales in 2023" report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/insights/report/2022/gfk-crisis-monitor-2022/
Title: GfK Crisis Monitor 2022 - NIQ
Description: GfK Gazdasági környezet elemzés- 2022
Allow: https://nielseniq.com/global/en/insights/report/2023/financial-markets-by-quarter-q4-2022/
Title: Financial Markets by Quarter Q4 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-24-the-future-of-the-smart-home-today/
Title: Podcast: The future of the smart home today
Description: Trends Expert, Veronica Chen, discusses the current state of smart home products and how the COVID-19 pandemic has propelled it.
Allow: https://nielseniq.com/global/en/insights/report/2022/2022-emerging-brands-vitamins-supplements/
Title: 2022 Emerging brands: Vitamins & supplements - NIQ
Description: Download NielsenIQ's "Emerging brands: Vitamins & supplements" report to learn more about emerging brands in the category.
Allow: https://nielseniq.com/global/en/insights/report/2017/small-domestic-appliances-thumbs-up-for-small-domestic-appliances/
Title: Small Domestic Appliances: Thumbs up for Small Domestic Appliances
Description: In the first quarter of 2017 a lot of product categories within Small Domestic Appliances showed positive results, only a few declined.
Allow: https://nielseniq.com/global/en/news-center/2019/african-american-spending-power-demands-that-marketers-show-more-love-and-support-for-black-culture-2/
Title: African American spending power demands that marketers show more love and support for black culture - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-named-forbes-inaugural-list-americas-best-employers-diversity/
Title: Nielsen named to Forbes’ inaugural list of America’s Best Employers for Diversity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/consumer-climate-downward-trend-stopped-for-now/
Title: Consumer Climate: Downward trend stopped for now - NIQ
Description: Consumer sentiment in Germany remains overall stable in November, with no significant changes. Willingness to buy is growing slightly, while income expectations have experienced a slight decline. Economic expectations remain almost unchanged compared to the previous month. The forecast value for the Consumer Climate for December is at -27.8 points, and thus 0.5 points above November (revised to -28.3 points). These are the findings of the GfK Consumer Climate powered by NIM for November 2023.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/search-engine-domination-key-tactics-for-search-ranking-success/
Title: Search Engine Domination: Key Tactics for Search Ranking Success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-reveals-research-in-consumer-health-tracking-in-us-canada-2/
Title: GfK Reveals Research in Consumer Health Tracking in US, Canada
Description: GfK research shows that digital devices, apps help people improve their fitness, motivate exercise.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-to-share-insights-on-mobile-research-digital-advertising-brand-growth-at-arf-annual-conference/
Title: GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference
Description: How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth?
Allow: https://nielseniq.com/global/en/insights/analysis/2020/predicting-holiday-spending-across-consumer-types-in-the-new-normal/
Title: Predicting holiday spending across consumer types in the ‘New Normal’ - NIQ
Description: Explore NielsenIQ's insights on holiday spending trends among consumer types in the new normal. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-u-s-hispanic-influence-extends-from-the-ballot-box-to-the-grocery-store/
Title: Nielsen: U.S. Hispanic influence extends from the ballot box to the grocery store - NIQ
Description: Explore how U.S. Hispanic influence shapes politics and consumer trends. Discover key insights and data. Read more now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-future-of-understanding-your-consumer/
Title: Webinar: The future of understanding your consumer - NIQ
Description: Discover key insights on consumer behavior trends in our webinar. Learn to adapt strategies for future success. Watch now!
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-february-2023/
Title: Foodservice Price Index February 2023 - NIQ
Description: Year-on-year food inflation fell slightly to 20.6% in February 2023, the new CGA Prestige Foodservice Price Index reveals.
Allow: https://nielseniq.com/global/en/news-center/2017/eu-consumer-climate-at-its-highest-level-in-nine-years/
Title: EU consumer climate at its highest level in nine years
Description: Results of the GfK Consumer Climate Europe study for the fourth quarter of 2016
Allow: https://nielseniq.com/global/en/insights/commentary/2014/unlocking-the-mysteries-of-customer-relationships/
Title: Unlocking the mysteries of customer relationships
Description: Unlocking the mysteries of customer relationships
Allow: https://nielseniq.com/global/en/insights/webinar/2024/five-trends-to-watch-in-2024/
Title: Five trends to Watch in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/in-crc-sessions-gfk-will-focus-on-leveraging-brand-ecosystems-marketing-to-wary-consumers/
Title: In CRC sessions, GfK will focus on leveraging brand ecosystems, marketing to wary consumers
Description: Will co-present with Microsoft at leading consumer insights event
Allow: https://nielseniq.com/global/en/insights/education/2019/how-to-better-negotiate-cpg-product-pricing-and-promotions-with-retail-buyers/
Title: How to better negotiate CPG product pricing and promotions with retail buyers: Overcoming four common obstacles - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/polish-consumer-confidence-stabilizes-in-q3-despite-volume-declines/
Title: Polish consumer confidence stabilizes in Q3 despite volume declines - NIQ
Description: The data for the third quarter of 2023 confirm some stabilization in sentiment of Polish consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-evolution-of-smbs-in-latin-america/
Title: The evolution of SMBs in Latin America - NIQ
Description: SMBs in Latin America are being recognized for their contribution to economic growth and are taking up a growing piece of the pie.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-purchasing-power-europe-2022/
Title: Map of the Month: GfK Purchasing Power, Europe 2022 - NIQ
Description: GfK’s Map of the Month for November shows the regional distribution of purchasing power in Europe in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/electrifying-beauty-wellness-purchase-trends-in-tech-self-care-products/
Title: Electrifying Beauty & Wellness: Purchase trends in tech self-care products - NIQ
Description: Sales of electrical beauty products dropped 11% in value earlier this year, but volume demand is up. We investigate the trends behind this.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/introducing-content-advisor-our-chatgpt-enabled-search-performance-feature/
Title: Introducing Content Advisor, our ChatGPT enabled search performance feature. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/our-chief-product-officer-troy-treangen-on-niqs-approach-to-artificial-intelligence/
Title: Our Chief Product Officer Troy Treangen on NIQ’s Approach to Artificial Intelligence - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/top-10-niq-insights-of-2023/
Title: Top 10 NIQ insights of 2023 - NIQ
Description: In the ever-changing landscape of 2023, CPG companies used NIQ insights to stay connected with shifts in shopper behavior to navigate in an unpredictable market
Allow: https://nielseniq.com/global/en/news-center/2019/4k-is-becoming-the-standard-for-todays-tvs/
Title: 4K is becoming the standard for today’s TVs
Description: GfK findings for the global TV market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2015/early-adopters-of-digital-payment-services-are-investment-influencers-risk-takers-gfk-mri/
Title: Early Adopters of Digital Payment Services Are Investment Influencers, Risk Takers – GfK MRI
Description: Latest data release captures consumer attitudes, behavior covering 6,500 products in 600 categories
Allow: https://nielseniq.com/global/en/insights/commentary/2019/6-reasons-why-your-sales-management-needs-weekly-pos-data/
Title: 6 reasons why your sales management needs weekly POS data
Description: With shortened product life cycles and volatile consumer behavior, how do businesses maximize sales? You need to know what’s happening at the point-of-sale.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-mri-e-poll-partner-to-deliver-unprecedented-alignment-of-celebrities-consumers-and-brands/
Title: GfK MRI, E-Poll partner to deliver unprecedented alignment of celebrities, consumers, and brands
Description: GfK MRI and E-Poll Market Research have jointly developed and launched a uniquely rich platform offering a granular understanding of consumer/celebrity compatibility.
Allow: https://nielseniq.com/global/en/news-center/2019/slight-setback-for-german-consumer-climate/
Title: Slight setback for German consumer climate
Description: Findings of the German GfK Consumer Climate Study for March 2019.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/asda-saw-elevated-cart-value-in-just-6-weeks-after-implementing-rich-media-content/
Title: ASDA boosts cart value with rich media in 6 weeks
Description: ASDA increased cart value in just 6 weeks using rich media content. Learn how rich media can drive your retail performance too!
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-purchasetrak-in-south-korea/
Title: Discover PurchaseTrak in South Korea - NIQ
Description: PurchaseTrak provides an ultra-granular view of how Beer, Wine and Spirits are being ordered and distributed across South Korea. Combining powerful datasets from the leaders in On Premise insights and analysis, PurchaseTrak offers an unprecedented view of the market with unparalleled transparency.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/bases-unlock-your-brand-creative-potential-master-guide-help-your-ad-break-through/
Title: NIQ BASES: Unlock Creative Potential - Breakthrough Ads
Description: Learn how NIQ BASES can enhance your ad's performance by tapping into automatic responses using contrast, color, and motion. Discover tips for creating ads that stand out and appeal to shoppers.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/2022-a-year-of-inflation-in-poland/
Title: 2022: A year of inflation in Poland - NIQ
Description: See how inflationary pressures in Poland are affecting commodity prices, consumer purchasing power and sentiment.
Allow: https://nielseniq.com/global/en/insights/report/2018/how-much-do-major-sport-events-influence-in-home-fmcg-consumption/
Title: How much do major sport events influence in-home FMCG consumption?
Description: Bars and public places attracted a big crowd during the World Cup, but watching at home remains the most popular choice amongst Belgians – directly affecting their purchase behaviour on multiple fast moving categories.
Allow: https://nielseniq.com/global/en/news-center/2024/consumer-climate-two-year-high-at-a-low-level/
Title: Consumer Climate: Two-Year High at a Low Level - NIQ
Description: The recovery in consumer sentiment in Germany continued in April. Income expectations grew noticeably, economic expectations and the willingness to buy are increasing moderately. The consumer climate thus improved for the third time in a row. In the forecast for May, the indicator increases to -24.2, which is an improvement of 3.1 points compared to the previous month (revised to -27.3 points), reaching a two-year high – although still at an extremely low level. These are the current findings of the GfK Consumer Climate powered by NIM.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/analyzing-pricing-tic-tac-toe/
Title: Analyzing pricing tic-tac-toe - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/united-states-association-of-cider-makers-and-nielsen-expand-their-analytic-relationship/
Title: United States association of cider makers and Nielsen expand their analytic relationship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-collaborates-with-richrelevance-to-bring-new-retail-personalization-capabilities-to-nielsen-marketing-cloud/
Title: Nielsen collaborates with RichRelevance to bring new retail personalization capabilities to Nielsen marketing cloud - NIQ
Description: RichRelevance gives retailers the power of Nielsen audience data and analytics to engage more shoppers with better personalized content.
Allow: https://nielseniq.com/global/en/insights/education/2020/gfk-presents-with-constellation-brands-at-tmre/
Title: GfK presents with Constellation Brands at TMRE - NIQ
Description: Drinking in the Digital World: Activating an Alcohol Segmentation
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-march-eu5/
Title: Monthly eCommerce Pulse March – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-18-finding-purpose-in-crisis-brands-covid-19-and-social-responsibility/
Title: Podcast: Brands, COVID-19, and social responsibility
Description: In this podcast episode, we explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of crisis?
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/tackling-omnichannels-challenges-nielseniq-chats-with-podcast-omni-talk/
Title: Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk - NIQ omnichannel-challenges-omni-talk-podcast-recap
Description: Omnichannel is a battle on many fronts. NielsenIQ talked to Omni Talk about navigating the challenges facing retailers and manufacturers in the new omni space.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/brand-life-saver/
Title: Brand Life Saver - NIQ
Description: Brand Life Saver: The health check that could save a brand’s life in today’s cost-of-living crisis. Key highlights from Brand Architect webinar
Allow: https://nielseniq.com/global/en/insights/report/2021/empty-aisles-the-grocery-e-commerce-shopability-audit/
Title: Empty aisles: The grocery e-commerce shopability audit - NIQ
Description: We uncovered inaccessible “digital stores,” empty “digital aisles” and a massive opportunity for retailers to better serve shoppers.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/data-integration-plus-data-enrichment-equals-faster-insights/
Title: Data integration + data enrichment = faster insights - NIQ
Description: Data integration and data enrichment pave the way for meaningful decision making, by improving collaboration, saving time, enhancing efficiencies, and reducing errors and rework.
Allow: https://nielseniq.com/global/en/news-center/2018/consumer-sentiment-in-europe-improves-slightly/
Title: Consumer sentiment in Europe improves slightly
Description: Findings of the GfK Consumer Climate Europe Study for the second quarter of 2018
Allow: https://nielseniq.com/global/en/news-center/2016/among-symptoms-of-aging-loss-of-mental-agility-and-mobility-cause-greatest-concern-among-canadians/
Title: Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians
Description: In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).
Allow: https://nielseniq.com/global/en/insights/webinar/2024/tapping-into-the-quebec-consumer-strategies-for-success/
Title: Tapping into the Quebec Consumer: Strategies for Success - NIQ
Description: Key Insights for businesses looking to expand or strengthen their presence to Quebec’s dynamic market in the FMCG space.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-inner-circle-artificial-nails-polish-trends-sales/
Title: Artificial nails are set to top nail polish sales in 2023 - NIQ
Description: Higher growth in artificial nails for the past 4 years pushed artificial nails past nail polish in quarterly sales in late 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-online-toy-market-current-status-and-future-outlook/
Title: The Online Toy Market: Current Status and Future Outlook - NIQ
Description: On the agenda: Overview of the Toy Market in France - Rise of Kidult Products - Emergence of the Second-Hand Market - The Future of the Toy Market
Allow: https://nielseniq.com/global/en/insights/analysis/2023/indias-fmcg-industry-continues-to-grow-on-the-back-of-higher-consumption/
Title: India’s FMCG industry continues to grow on the back of higher consumption - NIQ
Description: India’s FMCG saw volume growth improve to 8.6% at an all India level in the third quarter of 2023; inflation rates continue to soften, and price growth has reduced further.
Allow: https://nielseniq.com/global/en/insights/webinar/2022/stand-out-in-an-age-of-increasing-ecommerce-complexity-leverage-the-power-of-new-digital-shelf-analytics/
Title: Stand Out in an Age of Increasing Ecommerce Complexity: Leverage the Power of New Digital Shelf Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/mastering-the-digital-shelf/
Title: Mastering the Digital Shelf - NIQ
Description: Master the art of digital shelf optimization in the dynamic e-commerce landscape in APAC. Discover digital shelf strategies to boost product visibility, drive sales, and outperform competitors. Learn how to understand consumer behavior online, leverage retail media, and conquer search algorithms. Your path to e-commerce success starts here.
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-july/
Title: Monthly eCommerce Pulse July - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-at-tech-for-retail-2024/
Title: NielsenIQ at Tech for Retail 2024 - NIQ
Description: Meet NielsenIQ teams at Tech for Retail 2024 (Paris, Nov 26-27). Visit us on booth D63 to get The Full View for Retail
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/digital-exposed-podcast-episode-3-season-2/
Title: Digital Exposed Podcast: Episode 3, Season 2 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/neurolabs-atlanta/
Title: Atlanta Neuro Labs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/u-s-inflation-tracker-2021-are-consumers-paying-more/
Title: U.S. inflation tracker ​2021: ​Are consumers paying more? - NIQ
Description: NielsenIQ’s inflation report: Download the latest inflation tracker report to find out how much FMCG goods are increasing in price in 2021, and the patterns emerging across categories.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/crafting-strategies-for-different-ecommerce-models/
Title: Crafting strategies for different ecommerce models - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/most-consumers-believe-the-recession-is-here/
Title: Most consumers believe the recession is here - NIQ
Description: New NielsenIQ analysis shows that Canada and the U.S. are close to entering a consumer recession.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/analysis-shipping-trends/
Title: Analysis: Shipping Trends - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/assortment-collaboration/
Title: Assortment collaboration - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2020/how-is-the-omnichannel-changing-the-ecommerce-game/
Title: How is the Omnichannel changing the eCommerce game? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-cpg-brands-can-recommit-to-pandemic-fueled-innovation-to-achieve-competitive-advantage/
Title: Recommit to innovation: Building competitive advantage in the pandemic - NIQ
Description: How can brands and manufacturers pivot from traditional research methods to in-the-moment research that will allow them to maintain a competitive advantage with both shoppers and retailers.
Allow: https://nielseniq.com/global/en/insights/report/2015/gfk-studies-on-retail-turnover-purchasing-power-and-centrality/
Title: GfK studies on retail turnover, purchasing power and centrality
Description: Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-january-2024/
Title: Germany On Premise Consumer Pulse Report: January 2024 - NIQ
Description: The On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-and-loop-insights-announce-strategic-alliance-to-transform-retail-sector/
Title: NielsenIQ and Loop Insights announce strategic alliance to transform retail sector - NIQ
Description: Discover how NielsenIQ's strategic alliance with Loop Insights revolutionizes the retail sector. Learn more about our innovative solutions!
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-database-turning-shopper-disloyalty-into-brand-opportunity/
Title: The Database: Turning shopper disloyalty into brand opportunity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-named-as-preferred-measurement-and-analytics-provider-by-craft-brew-alliance/
Title: Nielsen named as preferred measurement and analytics provider by Craft Brew Alliance - NIQ
Description: Craft Brew Alliance joins Nielsen’s roster of clients in the beverage alcohol category, to provide a view of the consumer marketplace.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-connect-partner-network-expands/
Title: NielsenIQ Connect Partner Network expands globally - NIQ
Description: As the CPG industry’s largest open ecosystem, the NielsenIQ Connect Partner Network continues on its growth trajectory by adding new clients.
Allow: https://nielseniq.com/global/en/insights/report/2014/filipino-consumers-love-a-good-snack/
Title: Filipino consumers love a good snack - NIQ
Description: Discover key insights on Filipino snack trends and preferences. Learn how to tap into this market. Read our report now!
Allow: https://nielseniq.com/global/en/news-center/2021/pandemic-and-inflation-weaken-consumer-sentiment/
Title: Pandemic and inflation weaken consumer sentiment - NIQ
Description: Pandemic and inflation weaken consumer sentiment Nuremberg, December 21, 2021 – Consumer confidence in Germany decreased noticeably in December. Both economic and income expectations have fallen significantly, along with the propensity to buy. Since the propensity to save has also increased again, GfK is forecasting a decrease in consumer sentiment of -6.8 points for January 2022, down five points from December of this year (revised from -1.8 points). These are the findings of the GfK Consumer Sentiment Study for December 2021.
Allow: https://nielseniq.com/global/en/news-center/2023/60-of-consumers-planning-to-get-a-new-car-say-affordability-is-impacting-their-purchase-decision-gfk/
Title: 60% of consumers planning to get a new car say affordability is impacting their purchase decision – GfK - NIQ
Description: 47% of those affected plan to postpone buying for over 1 year; Non-Luxury, Millennial purchasers disproportionately affected
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/switching/
Title: Switching - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/assortment-mini-guide/
Title: Assortment mini guide - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/sustain-your-products-success-on-shelf/
Title: Sustain your product’s success on-shelf - NIQ
Description: You’ve figured out how to sell your product to your key retailers, and it has made it to the shelf. Now it’s time to sustain—and possibly grow—the space allocated.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-shoppers-spend-a-combined-68-5bn-on-fmcg-and-consumer-tech-products/
Title: UK Shoppers Spend a Combined £68.5bn on FMCG and Consumer Tech Products - NIQ
Description: Brits spent £50.2bn on FMCG in Q1 2024, a 6.2% uplift compared with Q1 2023. The T&D market has seen spend fall to £18.3bn in Q1 2024, a decline of -2.6%
Allow: https://nielseniq.com/global/en/insights/analysis/2024/dive-into-ingredients-to-find-growth/
Title: Dive into ingredients to find growth - NIQ
Description: Discover the latest trends in consumer wellness priorities, from functional beverages to food as medicine. Learn how to adapt your business to meet these emerging needs.
Allow: https://nielseniq.com/global/en/insights/report/2022/analyzing-2022s-online-buzz-how-consumer-conversations-revealed-powerful-insights/
Title: Analyzing 2022's online buzz: How consumer conversations revealed powerful insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/understand-retail-consumers-mindset/
Title: Understand retail consumers' mindset
Description: Discover the keys to thriving in retail amidst challenges. GfK CMI provides insights into consumer motivations, enabling you to tailor your offerings & messaging.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/health-and-wellness-consumer-needs-in-2022-2/
Title: Health and Wellness Consumer Needs in 2022 - NIQ
Description: Read on to get some insight into health and wellness consumer needs and trends that can help you grow sales in 2022
Allow: https://nielseniq.com/global/en/insights/commentary/2022/can-premiumization-in-2022-save-consumer-tech-durables/
Title: Can premiumization in 2022 save Consumer Tech & Durables?
Description: Is premiumization the strategy for selling products in 2022? Data suggests so, but as inflation rises, shoppers’ budgets are shrinking.
Allow: https://nielseniq.com/global/en/events/2024/unlocking-sucess-insights-from-the-top-innovators-in-beauty-health-wellness/
Title: Unlocking Sucess: Insights from the Top Innovators in Beauty, Health, + Wellness - NIQ
Description: At NielsenIQ, we know that innovation is crucial to brand success and business growth. Our data shows that innovation success is a strong predictor of brand success: when innovation sales grow, brands in the personal care sector are 2.5 times more likely to see overall sales growth compared to brands with stagnant or declining innovations.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/the-nielseniq-acquisition-of-data-impact-whats-next/
Title: The NielsenIQ acquisition of Data Impact: what's next - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/eu-consumer-climate-at-a-nine-year-peak/
Title: EU consumer climate at a nine-year peak
Description: The positive mood among European consumers has continued into the first quarter of 2017. At the end of December 2016, the consumer climate for the 28 EU countries had already risen to its highest level since January 2008. In January 2017, it further climbed by two points to 19.9 points, before settling at a level of 18.9 in March.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/article-creating-a-winning-brand-strategy-post-covid-3/
Title: Article: Creating a winning brand strategy post-Covid - NIQ
Description: In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.
Allow: https://nielseniq.com/global/en/landing-page/bases-turkey-2024-all-about-innovation-training-series/
Title: BASES Turkey 2024 All About Innovation Training Series - NIQ
Description: We are excited to launch Part 1 of our 4 Part training sections - The 4 W's of Innovation Success.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/3-steps-to-streamline-assortment-and-merchandising-strategy-solutions/
Title: 3 steps to streamline assortment and retail merchandising strategy solutions - NIQ
Description: Retail trading partners are confronting a whole new set of challenges in the realm of assortment and merchandising strategy.
Allow: https://nielseniq.com/global/en/news-center/2017/squeeze-out-request-submitted-to-gfk/
Title: Squeeze-out request submitted to GfK
Description: The formal request by GfK’s majority shareholder Acceleratio Capital N.V. (Acceleratio) for a squeeze-out of the minority shareholders was submitted to the Management Board of GfK SE today.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-full-view-of-consumer-buying-behavior-is-a-must-for-winning-brand-strategies/
Title: The Full View™ of consumer buying behavior is a must for winning brand strategies - NIQ
Description: Read on to learn from Nikhil Mathur, Managing Director- India, GfK- an NIQ Company as he sheds light on navigating business resilience in the consumer-centric era
Allow: https://nielseniq.com/global/en/news-center/2016/hong-kong-north-america-and-uae-are-worlds-most-connected-populations/
Title: Hong Kong, North America and UAE are world’s most “connected” populations
Description: The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.
Allow: https://nielseniq.com/global/en/industries/retail/optimize-assortment-and-space-planning/
Title: Optimize product placement & assortment with NIQ’s Retail tools
Description: Enhance retail performance with NielsenIQ's solutions for assortment and space planning, leveraging advanced analytics and AI-driven insights.
Allow: https://nielseniq.com/global/en/events/2025/chfa-now-2025/
Title: CHFA NOW 2025 - NIQ
Description: Join NIQ at CHFA NOW 2025 in Vancouver. Meet the team and let us know how we can help your brand grow.
Allow: https://nielseniq.com/global/en/insights/report/2021/financial-markets-by-quarter-q4-2021/
Title: Financial markets by Quarter Q4 2021 - NIQ
Description: Discover key insights from Q4 2021 on global financial markets. Stay ahead with NielsenIQ's in-depth analysis. Read the full report now!
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-releases-first-ever-report-on-purchasing-and-viewing-habits-of-veteran-consumers/
Title: Nielsen releases first-ever report on purchasing and viewing habits of veteran consumers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/results-of-the-european-ecommerce-market-in-2023/
Title: Results of the European Ecommerce Market in 2023 - NIQ
Description: The economic context reshuffled the landscape of online shopping. Foxintelligence presents 4 Ecommerce trends for the UK in 2023.
Allow: https://nielseniq.com/global/en/insights/education/2022/why-your-smb-is-unique/
Title: Why your SMB is unique - NIQ
Description: Each entrepreneur, small and medium FMCG business is unique. They need data and analytics that match their unique reality and fit their needs for growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2019/data-drives-smart-decisions-understand-todays-consumer-tire-trends/
Title: Data drives smart decisions: Understand today's consumer tire trends
Description: In the tire retail market, data-driven decision making has never been more important. GfK's latest data show major point-of-sale trends in the tire marketplace.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-june-2024/
Title: Germany On Premise Consumer Pulse Report: June 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/episode-6-lidija-meriem-discuss-motherhood-and-the-rewards-of-taking-the-leap/
Title: Lidija & Meriem discuss motherhood and the rewards of taking the leap - NIQ
Description: "Listen to 'My Story, Our Voices' by NielsenIQ – a podcast exploring diversity, equity, and inclusion through inspiring stories and expert insights."
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-09-consumer-pulse-study/
Title: Changes in lifestyles & behaviors following COVID-19
Description: In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. Understand consumers' lifestyles and behavior changes.
Allow: https://nielseniq.com/global/en/insights/report/2024/france-on-premise-consumer-pulse-report-july-2024/
Title: France On Premise Consumer Pulse Report: July 2024 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from February 2024 to March 2024 in France.
Allow: https://nielseniq.com/global/en/insights/report/2024/tracking-cpg-inflation-trends-in-the-us/
Title: Tracking CPG inflation trends in the US - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-france/
Title: NIQ Retail Spend Barometer France - Consumer Spending Insights
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping retail strategy for 2024 in France.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-optimize-your-omnichannel-data-this-year/
Title: How to optimize your omnichannel data this year - NIQ
Description: CPG manufacturers, bringing together the most accurate omnichannel data can help brands reach their true potential.
Allow: https://nielseniq.com/global/en/news-center/2024/being-a-gay-dad/
Title: Being a Gay Dad: A Story of Pride and Visibility
Description: Discover how one father's experience as a gay dad highlights inclusion & pride in parenting. Read his inspiring story & join the conversation.
Allow: https://nielseniq.com/global/en/news-center/2016/hawkes-bay-commercial-radio-audience-measurement/
Title: Hawke's Bay Commercial Radio Audience Measurement
Description: Results of the Hawke's Bay Commercial Radio Audience Measurement Survey 1
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-how-machu-picchu-married-a-social-mission-with-great-taste/
Title: Video: How Machu Picchu married a social mission with great taste - NIQ
Description: Machu Picchu is a socially-conscious energy drink company that is shifting the face of the industry. But, how did they get there?
Allow: https://nielseniq.com/global/en/insights/education/2023/right-brand-right-pack-right-price-meeting-consumer-needs-along-the-value-spectrum/
Title: Right Brand, Pack & Price: Aligning with Consumer Values
Description: Explore how brands can meet diverse consumer needs by offering the right product, packaging, & pricing strategies to drive growth across value segments.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-is-powered-by-diverse-suppliers/
Title: Nielsen is powered by diverse suppliers - NIQ
Description: Discover how Nielsen champions diversity through its supplier program. Learn about our commitment to inclusivity. Join us in driving change!
Allow: https://nielseniq.com/global/en/news-center/2019/beer-and-snack-sales-shed-a-light-on-whats-next-in-emerging-markets/
Title: Beer and snack sales shed a light on what’s next in emerging markets - NIQ
Description: Explore emerging market trends in beer and snack sales with NielsenIQ insights. Discover future opportunities. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/whats-next-in-catering-consumer-goods/
Title: What’s Next in...Catering consumer goods - NIQ
Description: Discover how the catering consumer goods industry has evolved over the last five years, and what’s next for brands in this space. Read now!
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/cross-purchase/
Title: Cross purchase - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/shopping-in-a-post-pandemic-world-consumer-trends-that-are-here-to-stay/
Title: Shopping in a post-pandemic world: Consumer trends that are here to stay - NIQ
Description: In NielsenIQ’s recent webinar, we discuss pandemic-accelerated consumer trends that are here to stay.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/last-minute-lessons-from-prime-day-2023/
Title: Last-minute lessons from Prime Day 2023 - NIQ
Description: Prime Day has become an eagerly anticipated annual retail event. Will easing inflationary pressure reinvigorate consumer spending?
Allow: https://nielseniq.com/global/en/insights/infographic/2023/summer-2023-trend-outlook-for-beverage-alcohol/
Title: Summer 2023 trend outlook for Beverage Alcohol - NIQ
Description: See what consumers are expected to drink this summer, the top flavors and cocktails driving sales, and other consumer trends impacting drink choices.
Allow: https://nielseniq.com/global/en/insights/report/2024/unveiling-beverage-trends-in-2024/
Title: Unveiling Beverage Trends in 2024 - NIQ
Description: Related insights and trends driving the beverage market
Allow: https://nielseniq.com/global/en/insights/commentary/2013/using-eye-tracking-to-improve-wayfinding-in-train-stations/
Title: Using Eye Tracking to Improve Wayfinding in Train Stations
Description: Using Eye Tracking to Improve Wayfinding in Train Stations
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-global-consumer-confidence-scores-reflect-economic-diversity-around-the-world/
Title: Nielsen global consumer confidence scores reflect economic diversity around the world - NIQ
Description: Explore key insights on global consumer confidence and economic diversity. Learn how trends vary worldwide. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/ramadan-2023-real-estate-ads-assessment/
Title: Ramadan 2023 Real Estate Ads Assessment - NIQ
Description: In recent years, Ramadan has attracted a lot of Real Estate developers to run extensive communication & ads campaigns during the holy month, given it is the most popular season for communication campaigns in Egypt.
Allow: https://nielseniq.com/global/en/landing-page/bases-masterclass-webinar-series/
Title: BASES Masterclass webinar series - NIQ
Description: Discover key insights with NielsenIQ's BASES Masterclass Webinar Series. Enhance your market strategy. Register now!
Allow: https://nielseniq.com/global/en/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/romania-shopper-world/
Title: Romania Shopper World - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/mastering-ecommerce-content-insider-best-practices/
Title: Mastering Ecommerce Content: Insider Best Practices - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsens-pro-bono-trash-blindness-survey-foray-environmental-skill-based-volunteering/
Title: Nielsen’s pro bono trash blindness survey is a foray into environmental skill-based volunteering - NIQ
Description: Discover Nielsen's commitment to the environment with our pro-bono Trash Blindness Survey. Learn more about our initiatives today!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/the-momentum-of-e-commerce/
Title: The momentum of online retail and e-commerce - NIQ
Description: Online retail has skyrocketed around the world, including the Eastern European and Middle East markets. Hence, e-commerce has become an essential factor to set the foundation for future growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-to-develop-shopper-led-plans-to-grow-in-store-revenue/
Title: How to develop shopper-led plans to grow in-store revenue - NIQ How to develop shopper-led growth plans
Description: Shopper behavior is as unpredictable as ever. CPG brands can capitalize on actual shopper behavior with an increase in research velocity. NielsenIQ can help you get there.
Allow: https://nielseniq.com/global/en/insights/report/2023/australia-cocktail-insights-report-2023/
Title: Australia Cocktail Insights Report 2023 - NIQ
Description: CGA by NIQ’s Cocktail Insights Report will explore the Australian Cocktail landscape, outlining opportunities and providing key recommendations.
Allow: https://nielseniq.com/global/en/news-center/2017/one-third-of-us-consumers-report-reading-books-every-day-or-most-days/
Title: One-third of US consumers report reading books “every day or most days”
Description: New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study.
Allow: https://nielseniq.com/global/en/insights/report/2020/map-of-the-month-gfk-purchasing-power-europe-2020/
Title: Map of the Month: GfK Purchasing Power Europe 2020 - NIQ
Description: GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-launches-gen-ai-based-tool-niq-ask-arthur-into-niq-discover-empowering-users-to-unlock-the-power-of-data/
Title: NIQ launches GenAI tool "Ask Arthur" in Discover
Description: NielsenIQ (NIQ) launches ‘NIQ Ask Arthur,’ a groundbreaking Gen AI-driven tool in it's NIQ Discover platform.
Allow: https://nielseniq.com/global/en/insights/commentary/2011/the-truth-about-webcam-eye-tracking/
Title: The Truth About Webcam Eye Tracking
Description: The Truth About Webcam Eye Tracking
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-54-constellations-brands-and-beentheredonethat-talk-direct-to-consumer-strategies/
Title: Constellations Brands talk direct-to-consumer strategies | Podcast
Description: In this Thinking Ahead episode, we hear from Constellations Brands and BeenThereDoneThat about how US shoppers feel about DTC products and services.
Allow: https://nielseniq.com/global/en/events/2023/adriatics-shopper-trends/
Title: Adriatics Shopper Trends - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-regional-consumer-styles-self-indulgers-germany-2021/
Title: Map of the Month: GfK Regional Consumer Styles, Self-indulgers, Germany 2021 - NIQ
Description: GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/optics-2022-online-purchase-premiumization-ecp-knows-best-comfort/
Title: Optics 2022: online purchase, premiumization, ECP knows best, comfort - NIQ
Description: Sarah Bones, Global Strategic Insights Manager, on the major trends to look out for in Contact Lenses 2022
Allow: https://nielseniq.com/global/en/insights/education/2023/say-yes-to-the-stretch-unlock-cpg-growth-potential-through-category-expansion/
Title: Say yes to the stretch? Unlock CPG growth potential through category expansion - NIQ
Description: Existing brands looking for new growth opportunities should approach category expansion with a consumer-first mindset, ensuring they have permission.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/webinar-how-to-use-actual-shopper-behavior-data-to-improve-in-store-product-merchandising/
Title: Webinar: Improve merchandising with shopper data
Description: Discover how shopper behavior data enhances in-store merchandising in our webinar. Boost your retail strategy now!
Allow: https://nielseniq.com/global/en/news-center/2022/gender-pay-in-the-uk-continuing-to-close-the-gap/
Title: Gender pay in the U.K.: Continuing to close the gap - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-do-you-like-your-coffee/
Title: How do you like your coffee? - NIQ
Description: While consumers are still being careful with their spending, things are looking up. Even in the midst of economic pressure, nearly 4 in every 10 people say that it’s important that they treat themselves to a regular indulgence.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/looking-back-at-2024-in-australia-and-new-zealand/
Title: Looking back at 2024 in Australia and New Zealand - NIQ
Description: Last year, the print book market in Australia decreased in both volume and value from 2023, with volume sales across all formats equating to 68.9m (-1%), and value sales shrinking 3% to $1.29bn.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/e-commerce-2-0-navigating-todays-omnichannel-environment-a-new-challenge-for-fmcg-brands/
Title: E-commerce 2.0: Navigating today's omnichannel environment - a new challenge for FMCG brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/u-k-hfss-legislation-winning-the-redistribution-game/
Title: U.K. HFSS legislation: Winning the redistribution game - NIQ
Description: Although category contraction is intended by lawmakers of U.K.’s HFSS legislation, volume redistribution among consumer goods manufacturers is this regulation’s biggest disruption.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/is-your-market-segmentation-lonely-5-ways-to-know/
Title: Is your market segmentation lonely? 5 ways to know
Description: Market segmentation can serve as blueprints for brand strategy, messaging, and targeting – almost every aspect of a brand’s engagement with its customers.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-releases-2023-environment-social-and-governance-esg-progress-report/
Title: NIQ Releases 2023 Environment, Social and Governance (ESG) Progress Report - NIQ
Description: Discover key insights from NielsenIQ's 2023 ESG Progress Report. Learn how we're shaping sustainability in business. Read more!
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-bases-collaborates-with-mcdonalds-usa-to-introduce-cultural-resonance-module-transforming-inclusive-advertising-testing/
Title: NielsenIQ BASES Collaborates with McDonald’s USA to Introduce Cultural Resonance Module - Transforming Inclusive Advertising Testing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-61-climbing-the-consumer-insights-ladder/
Title: Climbing the Consumer Insights Ladder
Description: Our guests offer unique perspectives on how to get started in this Consumer Insights and what skills you should possess to succeed.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/collaborate-to-captivate-the-keys-for-a-successful-retail-media-strategy/
Title: Collaborate Captivate: Keys for A Successful Retail Media Strategy
Description: Discover how to grow your business with a winning retail media strategy that drives monetization, audience engagement, & brand collaboration.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-and-eyeota-consumer-purchasing-power-retail-data-available-to-advertisers-across-europe/
Title: GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe
Description: “Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” improve the accuracy of targeting consumers online according to their offline shopping habits.
Allow: https://nielseniq.com/global/en/insights/report/2018/small-domestic-appliances-negative-end-of-year-for-sda/
Title: Small Domestic Appliances: Negative end of year for SDA
Description: Small Domestic Appliances posted a volume decline of -2% in the 4th quarter of 2017. With a current value growth of +4% to about €14m at the end of 2017, Shavers was the best performing category in Small Domestic Appliances.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-purchasing-power-for-toys-hobbies-germany-2022/
Title: Map of the Month: GfK Purchasing Power for Toys & Hobbies, Germany 2022 - NIQ
Description: GfK’s Map of the Month for December shows the 2022 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
Allow: https://nielseniq.com/global/en/landing-page/brandbank-productdna-booking-board/
Title: Brandbank ProductDNA Booking Board - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-beauty-ingredient-innovation/
Title: 2023 Beauty Innovation Report #3: The Ingredient Revolution - NIQ
Description: The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. In this piece, we look at ingredients.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/future-of-category-management-2022/
Title: What will category management look like in 2022? - NIQ
Description: The manager’s role in category management changed a lot last year, but the only thing certain about the future is that more will change. Where are you on this journey?
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-launches-shopper-essentials-suite-to-uncover-the-comprehensive-shopper-path-to-purchase-journey/
Title: Nielsen launches shopper essentials suite to uncover the comprehensive shopper path to purchase journey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/coherent-arbitrariness-random-but-consistent/
Title: Coherent Arbitrariness: random but consistent
Description: Coherent Arbitrariness: random but consistent
Allow: https://nielseniq.com/global/en/insights/report/2019/the-path-to-agile-innovation-in-a-cpg-world/
Title: The Path to Agile Innovation in a CPG World - NIQ
Description: Discover key strategies for agile innovation in the CPG sector. Learn from industry leaders to stay ahead. Read our insights now!
Allow: https://nielseniq.com/global/en/news-center/2023/partnership-gfk-and-minderest-partner-to-enable-optimal-pricing-in-e-commerce/
Title: Partnership: GfK and Minderest partner to enable optimal pricing in e-commerce - NIQ
Description: New offering for retailers and manufacturers of technical consumer goods GfK and Minderest, experts in pricing, team up to enable better, data-driven pricing in e-commerce. With GfK's data on paid prices and Minderest's smart updating online shelf price information, decision makers in both retail and manufacturing benefit from a comprehensive overview of current prices in the market as well as recommendations for actionable price adjustments. The service is available immediately.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-consumer-climate-europe-uncertainty-impacts-consumer-sentiment/
Title: GfK Consumer Climate Europe: Uncertainty impacts consumer sentiment
Description: GfK Consumer Climate Europe results for the third quarter of 2016
Allow: https://nielseniq.com/global/en/insights/education/2019/five-ways-retail-sales-data-and-competitive-insights-can-help-you-beat-the-competition/
Title: 5 ways retail sales data and competitive insights can help you beat competitors - NIQ
Description: Here are five ways you can use retail sales data with competitive insights to get a leg up on your competition
Allow: https://nielseniq.com/global/en/events/2023/niq-insider/
Title: NIQ Insider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/cord-cutters-cord-nevers-have-different-preferences-in-streaming-networks-shows/
Title: Cord-Cutters vs. Cord-Nevers: Streaming Preferences
Description: Discover how cord-cutters and cord-nevers differ in their streaming choices. Understand the trends shaping digital media. Learn more today.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-sable-associates-drive-engagement-black-history-month/
Title: Nielsen SABLE associates drive engagement during Black History Month - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-will-transform-ces-presentation-into-virtual-client-event-on-new-faces-of-auto-mobility/
Title: GfK will transform CES presentation into virtual client event on “New Faces of Auto-Mobility” - NIQ
Description: Acting on growing concerns over employee health, GfK will not present in person at CES 2022 in Las Vegas
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/bases-unlock-brand-potential/
Title: NIQ BASES: Unlocking Creative Potential
Description: Elevate your brand with proven creative strategies. Discover how NIQ BASES’ neuroscience research on 10,000+ ads can help your ads resonate and stand out in a crowded digital marketplace. Discover tips for creating ads that stand out and appeal to Walmart customers.
Allow: https://nielseniq.com/global/en/news-center/2016/to-raise-new-revenue-netflix-and-amazon-prime-might-need-to-accept-ads/
Title: To Raise New Revenue, Netflix and Amazon Prime Might Need to Accept Ads
Description: According to new GfK research, subscribers to Netflix, Amazon Prime, and Hulu – the “Big Three” of streaming services – are already paying at or close to the maximum monthly fees they feel these services are worth. As costs for original productions and exclusive content continue to rise, commercial-free streaming brands like Netflix and Amazon may need to consider advertising as an alternative for achieving revenue and profit growth without an increase in current subscription fees. (Hulu is already ad supported.) Download an infographic with more data from this study. The study, Comparing Streaming Services 2016, suggests that $10 to $11 is the most that subscribers would be willing to pay each month, on average, for Netflix or Amazon Prime. This compares to the current subscription prices of $9.99 per month for standard Netflix service and $10.99 for Amazon Prime’s month-by-month subscription plan. While the research suggests that subscribers to Netflix might be slightly more price tolerant – willing to pay over $10 per month – none of the services has much wiggle room when it comes to fee increases. The study also shows that original and/or exclusive content (“not available on any other service”) only ranks 9th among the top reasons that people subscribe to streaming services, cited by (47%) of major streaming service users. Access to content not received via regular TV services is the #12 reason, selected by 38% of respondents. Netflix and Amazon Prime did see “original series/movies” grow significantly as a reason for using the services – although this is still not a major driver. The proportion of Netflix users citing this as a reason jumped from 3% to 12% between 2014 and 2016, and for Amazon the percentage doubled, from 4% to 9%. Not surprisingly, the most important attribute in choosing a streaming service among streaming users is cost, cited by 75%. “Availability of specific programs” came in 2nd at 69%; and “availability of new movies” was 3rd, at 68%. All three of the major subscription streaming services were seen as underperforming on these top three attributes. “With all three major SVOD firms raising their commitments to original and exclusive programming, the investment required for these flagship shows may need to be offset by new revenue streams in order to meet investor expectations,” said David Tice, SVP of GfK’s Media and Entertainment team. “Hulu and other ad-supported services have offered ‘ad-free’ subscriptions as a premium option; conversely, Netflix and Amazon Prime may need to introduce ‘ad-inclusive’ subscriptions to hold the line on monthly subscription costs for their price-sensitive customer segments.” The new study, part of GfK’s The Home Technology Monitor™ report series, was conducted among 2,311 US consumers ages 13-64, including 1,007 regular users of a major streaming service (Netflix, Hulu, Amazon, YouTube, or TV Everywhere). Other topics covered in the report include: • Usage and awareness of a number of SVOD and free streaming services • Importance of a number of attributes to choosing a streaming service • Deep dives on specific streaming services:• Performance vs. the importance attributes; most important reason for use • Each service’s place in hierarchy of viewing choice • If non-users of each service ever had that service, ever stopped using that service; and why
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-announces-changes-to-supervisory-board-2/
Title: GfK announces changes to Supervisory Board
Description: Upon application of GfK SE, the Register Court of Nuremberg has appointed Thomas Ebeling, Johannes P. Huth and Philipp Freise as members of the Supervisory Board, effective April 7, 2017.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-checkout-free-store-hype-or-reality/
Title: The checkout-free store–hype or reality? - NIQ
Description: Checkout-free stores are a technology-packed retail experience to many. Do small and medium businesses need to prioritize them in their growth strategy?
Allow: https://nielseniq.com/global/en/insights/analysis/2020/from-the-field-nielsen-pakistan-offers-personal-insight-on-shopping-trends-amid-the-covid-19-outbreak/
Title: From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/groceryshop-2023/
Title: Groceryshop 2023 - NIQ
Description: Get the FullView of the Retail and CPG Industries with NIQ
Allow: https://nielseniq.com/global/en/insights/report/2025/daypart-analytics-unlocking-opportunities-to-maximise-rate-of-sale-across-dayparts/
Title: Daypart Analytics: Unlocking opportunities to maximise rate of sale across dayparts - NIQ
Description: With consumers’ daypart habits evolving, NIQ has launched a new service which makes powerful spending analytics available to help suppliers and brand owners track, and adapt to, key changes in demand. 
Allow: https://nielseniq.com/global/en/insights/analysis/2023/better-pastures-how-summer-affects-the-grocery-aisle/
Title: Better pastures: How summer affects the grocery aisle - NIQ
Description: NIQ’s analysis predicts increased shopper engagement during the summer months, identifies top sellers, and reveals new engagement opportunities.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/truly-open-or-simply-ajar/
Title: Truly open or simply ajar? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/belgian-non-food-retail-behind-closed-doors-online-saves-the-day-except-in-fashion/
Title: Belgian non-food retail behind closed doors: Online saves the day, except in Fashion
Description: Because of the mandatory closure of all non- essential shops as of Wednesday March 18, there is a massive shift to online sales in week 12. This leads to almost flat sales in Electro (-0,4%) and even strong growth in Entertainment (+12%), but not in Fashion. Fashion retailers are facing losses up to two thirds of their turnover (-68%) and even their online sales are decreasing (-5%). Electro, Online has become the biggest channel for the first time ever (64% value share).
Allow: https://nielseniq.com/global/en/news-center/2016/mobile-device-use-surging-across-latin-america/
Title: Mobile Device Use Surging Across Latin America
Description: Use of mobile media devices in Latin America is rapidly rising, accounting for over 19 hours weekly – nearly one-third of total media time. The results come from the latest in a series of GfK single-source cross-media studies prepared for ESPN.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-catalyzes-growth-with-strategic-leadership-appointment-to-drive-innovation-in-consumer-panel-services/
Title: NIQ Catalyzes Growth with Strategic Leadership Appointment to Drive Innovation in Consumer Panel Services - NIQ
Description: NielsenIQ appoints new leader to boost innovation in consumer panel services. Discover how we're shaping the future of market research!
Allow: https://nielseniq.com/global/en/insights/infographic/2021/nielseniq-product-insight-snapshot-plant-based-protein-trends/
Title: NielsenIQ Product Insight snapshot: Plant-based protein trends - NIQ
Description: An exclusive look into NielsenIQ’s plant-based food search and sales measurement across categories. Download the report today.
Allow: https://nielseniq.com/global/en/about-us/diversity-and-inclusion-signature-programs/
Title: Empowering Diversity: NielsenIQ's Signature Programs
Description: Discover how NielsenIQ champions diversity with unique programs. Learn more about our commitment to inclusion. Join us today!
Allow: https://nielseniq.com/global/en/news-center/2021/7-in-10-of-singapore-population-access-sph-content-properties-weekly/
Title: 7 in 10 of Singapore population access SPH content properties weekly - NIQ
Description: Consumers in Singapore continue to rely on SPH's publications as their go-to news and media sources, according to the latest research conducted by GfK.
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-emerging-beauty-brands/
Title: 2023 Look Ahead for Emerging Beauty Brands - NIQ
Description: 2023 is shaping up to be a complicated year for emerging and growth beauty brands. Here's what we're seeing and what you can do.
Allow: https://nielseniq.com/global/en/insights/education/2024/demand-forecasting-2024/
Title: Demand Forecasting Simplified for 2024 - NIQ
Description: Demand forecasting can seem overwhelming. Luckily, there are a few ways to make demand planning easier for 2024 and beyond.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-awarded-radio-audience-measurement-3-year-renewal-contract-by-crm/
Title: GfK awarded radio audience measurement 3 year renewal contract by CRM - NIQ
Description: Commercial Radio Malaysia (CRM) has awarded GfK another three-year contract to provide radio audience measurement (RAM) in Malaysia from 2022 to 2024
Allow: https://nielseniq.com/global/en/insights/analysis/2022/metros-and-pricing-buoy-indias-fmcg-industry-in-q3-2021/
Title: Metros and pricing buoy India’s FMCG industry in Q3 2021 - NIQ
Description: India’s FMCG industry has continued to grow year after year in key categories despite the continuing COVID-19 pandemic.
Allow: https://nielseniq.com/global/en/insights/education/2021/surveying-the-post-covid-new-normal-across-global-markets/
Title: Surveying the post-Covid 'new normal' across global markets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-need-to-know-podcast-episode-2-crafting-effective-promotions/
Title: NIQ Need to Know Podcast Episode 2: Crafting Effective Promotions - NIQ
Description: Discover key insights on crafting effective promotions with NielsenIQ's podcast. Tune in to boost your marketing strategy now!
Allow: https://nielseniq.com/global/en/insights/report/2023/ireland-on-premise-sports-report/
Title: Ireland On Premise Sports Report - NIQ
Description: The On Premise Sports Report provides a deep dive into the On Premise live sports market, the behaviour and priorities of consumers watching the events, and the most popular channels and categories.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-tdlinx-announces-new-channel-classification-for-dining-industry/
Title: Nielsen TDLinx announces new channel classification for dining industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/nearly-twice-as-many-people-prefer-relaxing-vacations-to-active-ones/
Title: Nearly twice as many people prefer relaxing vacations to active ones
Description: Explore the different groups by income, age, and gender across 17 countries in our full report.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-releases-new-report-highlighting-the-multicultural-influence-across-grocerys-fast-growing-perimeter-categories/
Title: Nielsen releases new report highlighting the multicultural influence across grocery’s fast-growing perimeter categories - NIQ
Description: Explore Nielsen's report on multicultural influences in grocery's perimeter categories. Gain insights to drive your strategy. Read now!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-taps-into-the-impact-of-science-at-neuromarketing-world-forum-2018/
Title: Nielsen Taps into the impact of science at Neuromarketing World Forum 2018 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/navigating-the-marketing-landscape-in-challenging-times/
Title: Navigating the marketing landscape in challenging times - NIQ
Description: Explore the actions taken by businesses as we come to terms with the pandemic, as well as strategies for how to succeed during times of uncertainty.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/unveiling-the-rise-of-premiumization-in-consumer-tech-and-durables/
Title: Unveiling the Rise of Premiumization in Consumer Tech and Durables - NIQ
Description: Increasing influence of premiumization in Consumer Tech and Durables in India is reflecting changing consumer preferences
Allow: https://nielseniq.com/global/en/landing-page/consumer-outlook-2024/
Title: Consumer Outlook 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/communicating-brand-value-marketings-business-case-for-investment/
Title: Communicating Brand Value: Marketing’s Business Case for Investment - NIQ
Description: Maximize brand impact. Enable CMOs to prove financial benefits of brand building, gain support, executive alignment, and set up for success while measuring brand strength and driving revenue.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-68-from-green-to-glam-where-consumers-sit-on-the-sustainability-spectrum/
Title: From Green to Glam: Where consumers sit on the sustainability spectrum
Description: Explore sustainability profiles of consumers & learn how your brand can make wise sustainability choices. Tune in now with GfK's Tim Kenyon.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-to-use-search-terms-to-drive-growth/
Title: How to use search terms to drive growth - NIQ
Description: See how brands and retailers can begin to claim revenue they’ve been leaving on the table with the help of detailed product attribute data.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-44-the-asian-powerhouses-their-consumers-and-values/
Title: The Asian Powerhouses: Their consumers and values | Podcast
Description: Understand the economic and cultural significance Asia has on the world- and why global brands need to consider their unique outlook in business decisions.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/beauty-retails-newest-player-whats-trending-on-tiktok-shop-us/
Title: Beauty retail's newest player: What’s trending on TikTok Shop US - NIQ
Description: NIQ’s measurement of CPG sales on TikTok Shop US reveals what’s trending in Beauty, and how the new platform is changing shopping behaviors.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/why-consumer-behavior-change-is-the-catalyst-to-reframe-marketing-strategy/
Title: Why consumer behavior change is the catalyst to reframe marketing strategy
Description: The world has seen extraordinary and accelerated transformation prompted by the pandemic. Some changes in consumer behavior have been universal and their new-found expectations permanent.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-17-activism-anxiety-and-the-new-consumer-marketplace/
Title: Activism, anxiety, and the new consumer marketplace
Description: In this episode, we give you an audio version of GfK's recent webinar, with a panel of experts discussing where brands go from here.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-purchasing-power-germany-2022/
Title: Map of the Month: GfK Purchasing Power, Germany 2022 - NIQ
Description: GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-lipsticks-might-influence-sales-of-it-peripherals/
Title: How Lipsticks (might) influence sales of IT Peripherals
Description: Discover the impact of economic turbulence on IT peripherals in 2023. Explore what premium brands should do, revenue growth, & consumer demand.
Allow: https://nielseniq.com/global/en/insights/education/2023/essential-tips-for-fmcg-manufacturers-to-analyze-pricing-and-drive-sales/
Title: Essential tips for FMCG manufacturers to analyze pricing and drive sales - NIQ
Description: Unlock valuable insights on pricing strategies that can help drive sales for FMCG manufacturers with our essential tips. Analyze average price, assortment, promotions, and competitor pricing tendencies to stay competitive and increase profits. Learn how to combine pricing metrics with distribution and rate of sale for a more comprehensive understanding of your performance and make informed decisions for sustainable growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/benchmark-dn-france/
Title: Benchmark DN France - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/from-stay-at-home-to-smart-home/
Title: From stay at home to smart home - NIQ
Description: Want to be smart home ready? We ask our Smart Home expert Trevor Godman to answer four questions from our clients following our Smart Home Webinar.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/navigating-the-ever-changing-uk-retail-market/
Title: Navigating the ever-changing UK retail market - NIQ
Description: Discover changes observed in buying behaviours, and how the easing of lockdowns in the UK will impact retail trends for the rest of the year and beyond
Allow: https://nielseniq.com/global/en/insights/infographic/2023/boost-your-e-commerce-growth-in-india/
Title: Boost your e-commerce growth in India - NIQ
Description: Get the Full View™ of India’s e-commerce industry with the most accurate market and consumer trends data from NIQ’s robust e-commerce suite of solutions.
Allow: https://nielseniq.com/global/en/news-center/2022/mri-simmons-study-reveals-american-interest-in-cannabis-infused-products-is-up-21-since-2019/
Title: MRI-Simmons study reveals American interest in cannabis-infused products is up 21% since 2019 - NIQ
Description: Nearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to MRI-Simmons’ National Cannabis Study
Allow: https://nielseniq.com/global/en/insights/commentary/2024/navigating-wellness-what-are-the-forces-steering-healthy-shopper-journeys-beyond-the-table-brandbank/
Title: Navigating Wellness: What are the forces steering healthy shopper journeys beyond the table? - NIQ
Description: The latest report form NIQ Brandbank examines the crucial role brands, retailers, and healthy product attributes play in encouraging healthy eating amongst their shoppers and the implications of this cultural shift.
Allow: https://nielseniq.com/global/en/events/2023/navigating-the-new-normal/
Title: Navigating the New Normal - NIQ
Description: Since the pandemic, the cost of living for Americans has soared, leaving our most vulnerable consumers in a far worse financial situation. Consumers are faced with changing government policies that can quickly impact their wallets - like the reduction in SNAP benefits and repayment of Student Loans.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-november-2023/
Title: Foodservice Price Index November 2023 - NIQ
Description: Inflation as measured by the CGA Prestige Foodservice Price Index (FPI) fell again during the month of November to 15.0% - its lowest level since July 2022.
Allow: https://nielseniq.com/global/en/events/2025/webinar-does-it-pass-the-pub-test-australia/
Title: NIQ On-Premise Webinar: Does it pass the pub test? - NIQ
Description: Explore Australia's pub scene, gain key insights on consumer behaviour and discover how suppliers can develop successful strategies.
Allow: https://nielseniq.com/global/en/insights/report/2019/market-insights-reports-q3-2019-this-years-summer-period-remains-relatively-flat-overall/
Title: Market Insights Reports Q3 2019: This year's summer period remains relatively flat overall
Description: The five traditional electronic panels (Consumer Electronics & Photo, Telecom, IT & Office, SDA, and MDA) end up at a modest +1% value increase, continuing the overall stable figures seen since the beginning of 2019 (+1,3%).
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/using-data-to-navigate-retail-success/
Title: Using data to navigate retail success - NIQ
Description: Amplify FMCG retailers' insights with NIQ Discover. Gain precise performance visibility and market understanding. Explore now!
Allow: https://nielseniq.com/global/en/insights/report/2023/top-cities-vibrancy-ranking-q1-report/
Title: Top Cities: Vibrancy Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/millennials-on-millennials-us-shopping-insights-in-a-new-era/
Title: Millennials on millennials: U.S. shopping insights in a new era - NIQ
Description: Explore key shopping trends of U.S. millennials in a new era. Gain insights to shape your strategy. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/america-is-what-it-eats-heres-how-it-thinks-about-food/
Title: America Is What It Eats. Here’s How It Thinks About Food - NIQ
Description: Americans are increasingly looking for healthy and nutritious food options. They are also concerned about the sustainability of the food system and the health of the environment. Food policy can play a role in improving health and wellness by providing consumers with more information and making healthy options more affordable and accessible.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/cpg-data-analytics-part-1/
Title: CPG data analytics, part 1 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/well-being-the-next-chapter-of-global-consumer-health-and-wellness/
Title: Well-being: The next chapter of global consumer health and wellness - NIQ
Description: Well-being is the next chapter of global consumer health and wellness. Understand the shifts in how consumers think about health, wellness, and well-being, and how businesses can respond to meet the new hierarchy of health and wellness needs.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/state-of-consumer-technology-and-durables-webinar-gearing-up-for-q4-and-beyond/
Title: State of Consumer Technology and Durables Webinar: Gearing up for Q4 and beyond - NIQ
Description: Buck the trend of market deceleration. Get expert insights that help you thrive through a tumultuous landscape. Watch our free on-demand webinar.
Allow: https://nielseniq.com/global/en/news-center/2016/china-driving-global-smartphone-sales-growth/
Title: China driving global smartphone sales growth
Description: Global demand for smartphones in 1Q 2016 remained positive, standing at six percent year-on-year. This was helped by continued low-end segment growth in the majority of emerging regions, despite weak economies across the globe. Only China experienced strong growth (up 19 percent year-on-year), driven by increased operator subsidies aimed at spurring 4G adoption.
Allow: https://nielseniq.com/global/en/news-center/2017/millennials-account-for-nearly-half-of-us-cordless-population-gfk-mri/
Title: Millennials account for nearly half of US “cordless” population – GfK MRI
Description: According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.”
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-65-how-the-generations-really-think-feel-act-around-sustainability/
Title: How the generations really think, feel & act around sustainability
Description: We'll talk about whether the generations will ever see eye to eye on a host of sustainability issues, from electric vehicles to the circular economy.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/crocs-birkenstock-unexpected-best-sellers/
Title: Crocs & Birkenstock: unexpected best-sellers - NIQ
Description: In France, Birkenstock is one of the top 15 best-selling brands. In the UK, Crocs has seen its market share increase fivefold in 2 years.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/title-niq-beauty-buzz-will-tiktok-sales-go-viral-this-christmas/
Title: NIQ Beauty Buzz: Will TikTok sales go viral this Christmas? - NIQ
Description: Understand how TikTok beauty shopping will evolve this holiday season in the UK
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-12-rewriting-the-influencer-playbook/
Title: Rewriting the Influencer Playbook
Description: Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old models in a time of upheaval.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/vijay-sales-planning-aggressive-and-defensive-sales-strategies/
Title: Vijay Sales: Planning aggressive and defensive sales strategies - NIQ
Description: See how Vijay Sales uses GfK’s sales intelligence to drive trends, grow market share and increase margin. Read the success story.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/from-startup-to-one-million/
Title: From startup to one million - NIQ
Description: Between 2019 and 2021, 274 small and medium-sized businesses in the UK broke the £1 million mark with a combined brand worth of £627 million.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/state-of-ecommerce-in-europe-in-2024/
Title: State of Ecommerce in Europe in 2024 - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/how-nielseniq-brandbanks-unrivaled-image-and-metadata-content-supported-important-consumer-behavior-research-at-key-three-data/
Title: NIQ Brandbank | Key Three Data - NIQ
Description: Key Three Data are pioneers in a revolutionary approach to integrated consumer media, shopping and purchase data collected using wearable video cameras.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/inside-look-how-nielsen-uses-data-to-help-cpg-leaders-win-at-e-commerce/
Title: Inside look: How NielsenIQ uses data to help CPG leaders win at e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/in-store-tech-may-boost-the-brick-and-mortar-retail-resurgence/
Title: In-store tech may boost the brick-and-mortar retail resurgence - NIQ
Description: NielsenIQ investigation found that retail shoppers are more receptive to in-store technology in brick-and-mortar retail that ever before.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-mri-measuring-cannabis-use-in-ongoing-nationwide-study/
Title: GfK MRI measuring cannabis use in ongoing nationwide study
Description: As part of its gold-standard Survey of the American Consumer®, GfK MRI is now collecting data on medical and recreational use of cannabis by US consumers.
Allow: https://nielseniq.com/global/en/legal/label-insight-master-software-as-a-service-saas-agreement/
Title: Label Insight Master Software-as-a-Service (SAAS) Agreement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/getting-retention-right-insights-to-navigating-hospitalitys-top-talent-challenge/
Title: Getting Retention Right: Insights to Navigating Hospitality’s Top Talent Challenge - NIQ
Description: The new report, 'Getting Retention Right: Insights to Navigating Hospitality's Top Talent Challenge,' from CGA by NIQ and Harri, explores the experiences of today’s hospitality workers and reveals how better recruitment and technology can cut shortages and churn
Allow: https://nielseniq.com/global/en/insights/report/2023/black-friday-2023-results-key-takeaways-2/
Title: Black Friday 2023 Results: Key Takeaways - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/insights-summit-belgium-2022/
Title: Insights Summit Belgium 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/decathlon-foxintelligences-top-client-in-terms-ofactive-users/
Title: Decathlon: Foxintelligence’s top client in terms ofactive users - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/master-strategic-planning-with-accurate-business-forecasting/
Title: Explore how strategic planning enhances business forecasting
Description: Uncover GfK's quality data & frameworks for staying ahead of market trends. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-9-marketing-mix-effectiveness-leadership-with-nielseniq/
Title: NIQ + The CPG Guys Podcast Episode 9: Marketing Mix Effectiveness Leadership with NielsenIQ - NIQ
Description: Discover insights on marketing mix effectiveness and leadership in the latest NIQ & CPG Guys podcast. Tune in now for expert strategies!
Allow: https://nielseniq.com/global/en/insights/education/2018/top-10-questions-that-retail-buyers-ask-manufacturers/
Title: Top 10 questions that retail buyers ask manufacturers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-on-premise-insights-in-south-africa/
Title: Discover On Premise Insights in South Africa - NIQ
Description: Explore key on-premise insights for South Africa's market with NielsenIQ's detailed report. Gain competitive advantage now!
Allow: https://nielseniq.com/global/en/news-center/2020/global-smartphone-market-remains-stable-in-2020/
Title: Global smartphone market remains stable in 2020*
Description: These are GfK findings for the global smartphone market.
Allow: https://nielseniq.com/global/en/insights/report/2023/inflation-trends-in-uk-ecommerce-september-2023-vs-september-2022/
Title: Inflation trends in UK ecommerce September 2023 vs September 2022 - NIQ
Description: Get insights into inflation between June 2023 and June 2022 across 30 categories at Asda, Tesco and others.
Allow: https://nielseniq.com/global/en/events/2023/cidercon/
Title: CiderCon 2023 - NIQ
Description: NielsenIQ is the leading data expert giving brands the full view of the market. Meet the NIQ team at the upcoming CiderCon Show and get started with Byzzer today.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/10-twitter-accounts-every-ux-professional-should-follow/
Title: 10 Twitter Accounts Every UX Professional Should Follow
Description: 10 Twitter Accounts Every UX Professional Should Follow
Allow: https://nielseniq.com/global/en/news-center/2023/niq-announces-inaugural-niq-founders-pitch-slam-competition-for-emerging-cpg-brands/
Title: NIQ Announces Inaugural NIQ Founders Pitch Slam Competition for Emerging CPG Brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/a-surprising-insight-into-pet-ownership-demographics/
Title: A surprising insight into pet ownership demographics - NIQ
Description: With a large increase in pet care CPG over the past several years, retailers and manufacturers need to understand the pet owner demographics behind this growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/five-key-trends-shaping-the-future-of-grocery-shopping-in-india/
Title: Five key trends shaping the future of grocery shopping in India - NIQ
Description: Explore the key trends shaping Indian grocery shopping in 2024, from price sensitivity to multichannel shopping and conscious consumerism.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/could-achieving-market-penetration-in-developing-economies-unlock-growth-in-consumer-technology-and-durables/
Title: Market penetration strategies for developing economies | GfK
Description: Understand how to grow your business by employing market penetration strategies for developing economies. Download the report now!
Allow: https://nielseniq.com/global/en/insights/report/2023/germany-on-premise-consumer-pulse-report-november-2023/
Title: Germany On Premise Consumer Pulse Report: November 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/whats-moving-and-shaking-the-russian-market-for-engine-oils/
Title: What's moving and shaking the Russian market for engine oils?
Description: What's moving and shaking the Russian market for engine oils?
Allow: https://nielseniq.com/global/en/insights/webinar/2023/bases-masterclass-webinar-series-the-innovators-guide-to-measuring-emotional-engagement/
Title: BASES Masterclass Webinar Series: The Innovator’s Guide to Measuring Emotional Engagement - NIQ
Description: Discover key strategies for measuring emotional engagement in innovation with our BASES Masterclass Webinar. Register now!
Allow: https://nielseniq.com/global/en/news-center/2023/niq-brandbank-unifies-and-digitalises-both-b2b2c-content-with-gdsn-integration-through-one-true-end-to-end-solution-2/
Title: NIQ Brandbank unifies and digitalises both B2B2C content with GDSN integration through one true end to end solution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-availability-challenge-for-cpgs/
Title: The availability challenge for CPGs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2015/the-four-pillars-for-achieving-sales-and-execution-success/
Title: The four pillars for achieving sales and execution success - NIQ
Description: Discover key strategies for sales success with NielsenIQ's insights on the four pillars of execution. Learn more and elevate your strategy today!
Allow: https://nielseniq.com/global/en/insights/webinar/2023/benchmarking-the-product-detail-page-pdp/
Title: Benchmarking the Product Detail Page (PDP) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/poojara-telecom-embracing-data-driven-decision-making/
Title: Poojara Telecom: Embracing data-driven decision-making - NIQ
Description: Read how Poojara Telecom relies on intelligence and insight from GfK to power business expansion. Read the success story
Allow: https://nielseniq.com/global/en/insights/infographic/2015/physical-health/
Title: Physical health
Description: What measures are people taking to maintain their physical health?For our global survey, GfK interviewed more than 28,000 consumers in 23 countries. Are you interested in the results? Find out more!
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-mom-bomb-founder-shares-how-her-struggles-lead-to-her-success/
Title: Video: Mom Bomb founder shares how her struggles lead to her success - NIQ
Description: Discover how Mom Bomb's founder turned personal challenges into a thriving business. Learn key insights in our exclusive video. Watch now!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-global-connect-welcomes-jacqueline-woods-as-chief-marketing-officer/
Title: Nielsen Global Connect welcomes Jacqueline Woods as Chief Marketing Officer - NIQ
Description: Veteran marketing leader Jacqueline Woods joins Nielsen Global Connect from IBM to lead all aspects of global marketing.
Allow: https://nielseniq.com/global/en/news-center/2024/two-trends-promising-to-wake-up-the-telecom-market-from-its-slumber/
Title: Two trends promising to wake up the Telecom market from its slumber - NIQ
Description: Outlook on generative AI and AR/VR gives the industry confidence for the long term. After record sales during the pandemic, the Telecom market is struggling with stagnation. A new, long-term upturn in consumer demand is not to be expected without major innovations. Ahead of the industry's leading event, Mobile World Congress (MWC) in Barcelona, GfK experts have identified two trends that could awaken the smartphone and gaming markets from their slumber: Generative AI and augmented/virtual reality (AR/VR).
Allow: https://nielseniq.com/global/en/events/2023/beauty-innovation/
Title: Beauty Innovation: Winning your consumer in 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/how-to-accurately-measure-market-share-on-amz-two-essential-methods-for-gaining-insight-into-category-wide-sales/
Title: How to accurately measure market share on AMZ: Two essential methods for gaining insight into category-wide sales. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/what-can-leading-edge-consumers-lecs-tell-us-about-the-car-of-the-future/
Title: What can Leading Edge Consumers (LECs) tell us about the car of the future?
Description: What can Leading Edge Consumers (LECs) tell us about the car of the future?
Allow: https://nielseniq.com/global/en/news-center/2020/us-consumers-anticipate-muted-holiday-celebrations-in-2020/
Title: US consumers anticipate muted holiday celebrations in 2020 - NIQ
Description: In new GfK Consumer Pulse research, plans for winter holidays focus on staying local, buying online
Allow: https://nielseniq.com/global/en/insights/commentary/2022/the-role-of-category-management-in-a-consumer-recession-back-to-basics/
Title: The role of category management in a recession: Back to basics - NIQ
Description: NielsenIQ research illuminates best practices for effective category management in a recession.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/ieastern-logica-ntelligence-that-powers-profitable-expansion/
Title: Eastern Logica: Intelligence that powers profitable expansion - NIQ
Description: Find out how Eastern Logica uses GfK intelligence as the foundation of its business growth strategies! Read the success story!
Allow: https://nielseniq.com/global/en/insights/education/2021/basket-insights-for-pet-product-manufacturers/
Title: The power of the basket: 3 ways pet product manufacturers can use basket insights to boost distribution - NIQ The power of the basket: 3 ways pet product manufacturers can use basket insights
Description: Convince retailers why they should boost distribution for your product and promote it more effectively by Illustrating an understanding of what goes into a shopper's basket and the value both with and without your pet product.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/health-and-wellness-predictions-lookback/
Title: Health and Wellness Predictions Lookback - NIQ
Description: Planning for future trends is tough, but our team lives on data. So, how accurate have our predictions been for the health and wellness space?
Allow: https://nielseniq.com/global/en/news-center/2017/more-purchasing-power-in-austria-in-2017-same-for-switzerland-but-only-in-national-currency/
Title: More purchasing power in Austria in 2017 – same for Switzerland, but only in national currency
Description: Two new GfK purchasing power studies evaluate purchasing power in Austria and Switzerland in 2017. The studies reveal substantial regional differences both within and between these two countries. GfK's 2017 purchasing power data for Austria and Switzerland is now available.
Allow: https://nielseniq.com/global/en/insights/report/2019/csr-monitor-2019/
Title: CSR Monitor 2019
Description: Mit sozialer Verantwortung zum Unternehmenserfolg
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-september-2023/
Title: Foodservice Price Index September 2023 - NIQ
Description: Inflation as measured by the CGA Prestige Foodservice Price Index fell for the fourth month in a row in September to reach 18.3%—its lowest level since August 2022.
Allow: https://nielseniq.com/global/en/events/2024/c360-envision-whats-possible/
Title: C360 Envision What's Possible - NIQ
Description: This year’s Consumer 360® conference will explore AI and its profound impact on consumer behavior, the next generation of consumer measurement, and the best ways to innovate and advance at the blindingly-fast clip of today and tomorrow.
Allow: https://nielseniq.com/global/en/news-center/2016/melnick-joins-gfk-to-lead-fashion-lifestyle-practices-in-north-america-2/
Title: Melnick Joins GfK to Lead Fashion, Lifestyle Practices in North America
Description: GfK is expanding its North American presence in Fashion and Lifestyle consumer research with the appointment of Dave Melnick as Vice President of Consulting for these industries. Melnick joins GfK after 25 years of leading consumer insights and other key marketing functions at leading fashion retailers.
Allow: https://nielseniq.com/global/en/news-center/2019/smart-car-technology-has-become-a-deal-breaker-for-us-auto-intenders/
Title: Smart car technology has become a deal breaker for US auto “intenders”
Description: A new Auto Tech Insights study from GfK is shedding light on the complex connections between consumers, cars, and digital tech
Allow: https://nielseniq.com/global/en/news-center/2020/tcg-market-in-china-likely-to-pick-up-in-2h-2020-amidst-covid-19-outbreak/
Title: TCG market in China likely to pick up in 2H 2020 amidst COVID-19 outbreak
Description: The Technical Consumer Goods (TCG) market in China is expected to rebound in the second half of 2020, following the projected decline of 18% in value (RMB) in 1H 2020 due to the COVID-19 outbreak.
Allow: https://nielseniq.com/global/en/news-center/2019/global-market-for-consumer-electronics-continues-to-grow/
Title: Global market for consumer electronics continues to grow
Description: The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-03-the-dark-side-of-marketing/
Title: Podcast: The "dark" side of marketing
Description: In this podcast episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-e-commerce-trends-around-the-globe/
Title: Let’s talk E-commerce! Episode 1: E-commerce trends around the globe - NIQ
Description: Join five NIQ e-commerce leaders from around the globe as they talk global e-commerce trends, the latest insights on e-commerce channel performance and online consumers, as well as innovations and trends from different countries.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-rise-of-quick-commerce/
Title: The rise of quick commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/the-cambridge-group-named-top-boutique-consulting-firm-by-ivy-exec/
Title: The Cambridge Group named top boutique consulting firm by Ivy Exec - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2022/stepping-up-your-online-visibility-with-barilla/
Title: Stepping up your online visibility with Barilla - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/irving-takes-on-expanded-strategic-planning-role-at-gfk-north-america/
Title: Irving takes on expanded strategic planning role at GfK North America - NIQ
Description: Seasoned leader will ensure alignment of sales strategy with key accounts
Allow: https://nielseniq.com/global/en/insights/analysis/2020/pantries-padded-with-produce-as-north-americans-prepare-for-the-covid-19-long-haul/
Title: Pantries padded with produce as North Americans prepare for the COVID-19 long haul - NIQ
Description: With no end in sight to COVID-19, retail shoppers are looking for ways to bridge the gap for products and services that they no longer have access to.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/how-consumers-and-companies-are-responding-to-global-inflationary-pressure/
Title: How consumers and companies are responding to global inflationary pressure - NIQ
Description: Inflationary pressure will be felt in every market, every sector, and by every consumer in the years ahead. This is how consumers and companies are responding.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/the-cpg-dilemma-shelf-space-optimization-difficult-with-crowded-product-portfolios/
Title: CPG Assortment Strategy: Shelf-space optimization
Description: CPG brands face overcrowded portfolios and weak SKUs. Discover how rationalizing assortment drives shelf-space efficiency, profits, & growth.
Allow: https://nielseniq.com/global/en/news-center/2023/inflation-is-both-a-barrier-and-a-catalyst-to-going-green-in-the-us/
Title: Inflation is both a barrier and a catalyst to going ‘green’ in the US - NIQ
Description: See how consumers feel about sustainability and what's driving them to make greener decisions.
Allow: https://nielseniq.com/global/en/info/competitive-product-analysis/
Title: Competitive Product Analysis - NIQ
Description: Learn more about competitive product analysis with NIQ!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/stanley-cup-playoffs-having-positive-impact-on-sales-in-bars-and-restaurants-across-canada/
Title: Stanley Cup Playoffs having positive impact on sales in bars and restaurants across Canada - NIQ
Description: The latest Impact Report by CGA by NIQ focuses on the significant impact generated in the On-Premise by the NHL’s Stanley Cup Playoffs.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/two-categories-same-trends-the-overlap-between-td-and-fmcg/
Title: Two categories, same trends: The overlap between T&D and FMCG - NIQ
Description: Often viewed as two unrelated categories, both tech and durables (T&D) and fast-moving consumer goods (FMCG) share similar challenges. At NIQ’s annual C360 conference, we explored how the same trends impact both areas of the store. After all, it’s the same consumer purchasing both.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/ask-the-dietitian-food-allergies-and-intolerances/
Title: Ask the dietitian: Food allergies and intolerances - NIQ
Description: Learn about the best practices for labeling food products and the U.S. FASTER Act implications directly from our panel of dietitians in this Q&A.
Allow: https://nielseniq.com/global/en/news-center/2023/hongkongs-tech-market-shows-gradual-recovery-amid-economic-challenges/
Title: HongKong's tech market shows gradual recovery amid economic challenges - NIQ
Description: The consumer tech industry in Hong Kong is experiencing a transformative phase, driven by fast evolving market trends, and shifting consumer behavior.
Allow: https://nielseniq.com/global/en/insights/report/2021/financial-markets-by-quarter-q2-2021/
Title: Financial Markets by Quarter Q2 2021 - NIQ
Description: Explore Q2 2021 financial market trends with NielsenIQ insights. Gain actionable data to enhance your strategies. Read now!
Allow: https://nielseniq.com/global/en/news-center/2016/innovations-connected-devices-and-health-related-topics-dominate-the-small-domestic-appliances-market/
Title: Innovations, connected devices and health-related topics dominate the small domestic appliances market
Description: These are GfK's findings for the global Small Domestic Appliances market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-empowers-clients-and-partners-with-the-launch-of-global-media-division/
Title: NIQ launches global media division for growth
Description: Discover how NielsenIQ's new Global Media Division is revolutionizing client and partner strategies. Learn more today!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/how-much-product-is-the-right-amount-on-shelf/
Title: How much product is the right amount on-shelf? - NIQ
Description: Consumer goods companies must streamline their on-shelf assortment portfolios to make sure shoppers, manufacturers, and retailers benefit.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/considering-consumption-3-key-opportunities-for-ready-to-drink-alcoholic-beverages/
Title: Considering Consumption: 3 Key Opportunities for Ready to Drink Alcoholic Beverages - NIQ
Description: Looking to grow in the ready-to-drink alcoholic beverage space? NIQ experts share three emerging opportunities manufacturers and retailers can leverage.
Allow: https://nielseniq.com/global/en/insights/report/2023/on-premise-brand-health-report/
Title: On Premise Brand Health Report - NIQ
Description: The On Premise Brand Health Report, powered by CGA's BrandBuilder, is the best way for suppliers to pinpoint the strengths, weaknesses, opportunities and threats for their brands.
Allow: https://nielseniq.com/global/en/insights/report/2023/engaging-with-asian-shoppers-where-are-they-headed/
Title: Engaging with Asian Shoppers: Where are they Headed? - NIQ
Description: In today's dynamic shopping landscape, understanding the different shopper groups, their behavior, and their mindsets is critical to setting up your brand for success.
Allow: https://nielseniq.com/global/en/insights/report/2022/syndicated-studies-research-omnibus/
Title: Syndicated Studies & Research: Omnibus - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/nielseniq-activate-unveiled-at-c360-to-navigate-the-evolving-retail-media-landscape/
Title: NielsenIQ Activate: Transforming Retail Media Strategies
Description: Discover how NielsenIQ Activate empowers retailers and brands with data-driven insights to enhance retail media strategies and drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/will-the-beauty-industry-in-france-be-affected-by-a-2023-recession/
Title: Will the beauty industry in France be affected by a 2023 recession? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/breakthrough-innovation-poland-2023-recipe-for-successful-innovations-in-poland/
Title: Breakthrough Innovation Poland 2022: recipe for successful innovations in Poland - NIQ
Description: Report analyzing new products and presenting the best innovations launched in Poland in 2022.
Allow: https://nielseniq.com/global/en/insights/success-story/2020/lenovo-mastering-tactical-business-decision-making-with-gfks-weekly-data/
Title: Mastering tactical business decision making with GfK's weekly data - NIQ
Description: How Lenovo uses weekly point of sales data to adjust forecasts and promotions rapidly, and maximize crucial sales periods
Allow: https://nielseniq.com/global/en/insights/analysis/2021/impact-of-the-new-eu-energy-labels-on-consumers-choices/
Title: Impact of the new EU Energy Labels on consumers' choices - NIQ
Description: Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
Allow: https://nielseniq.com/global/en/insights/report/2024/winning-in-horeca-in-belgium/
Title: Winning in Horeca in Belgium - NIQ
Description: In today's challenging business landscape, staying ahead of the competition and maintaining a strong market position requires innovative strategies. NIQ experts discuss effective approaches to accelerate growth, fight inflation, and secure your market position.
Allow: https://nielseniq.com/global/en/news-center/2020/mri-simmons-study-reveals-us-cannabis-consumption-up-38-yoy/
Title: MRI-Simmons Study Reveals US Cannabis Consumption up 38% YoY
Description: Study shows that 22% of all US adults – over 55 million people – now use cannabis.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/how-do-indian-tv-consumers-make-their-final-purchase/
Title: How do Indian TV consumers make their final purchase?
Description: Truly understand all the factors that influence consumers’ decision at the moment of final purchase—a case study of the TV market in India.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/covid-positive-households-are-altering-their-eating-habits/
Title: Covid-positive households are altering their eating habits - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/global-consumer-confidence-reflected-divergent-trends-around-the-world-in-q1/
Title: Global consumer confidence reflected divergent trends around the world in Q1 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/consumer-data-trends/
Title: Consumer Data Trends| NIQ & GfK
Description: Discover how consumer data trends can transform your business strategy with NIQ's and GfK’s expert analysis and insights. Learn more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/the-future-of-data-driven-decisions/
Title: The Future of Data-Driven Decisions
Description: In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
Allow: https://nielseniq.com/global/en/news-center/2024/consumer-climate-on-the-upswing-just-a-brief-flare-up/
Title: Consumer Climate on the upswing - Just a brief flare-up? - NIQ
Description: Consumer sentiment in Germany improved noticeably in July. Income expectations increased significantly and both economic expectations and the willingness to buy rose moderately. The willingness to save on the other hand, is virtually unchanged. Due to these developments, the Consumer Climate is currently able to recover significantly: In the forecast for August, the indicator rises by 3.2 points compared to the previous month (revised -21.6 points) to -18.4 points. These are the current findings of the GfK Consumer Climate powered by NIM.
Allow: https://nielseniq.com/global/en/news-center/2019/consumers-spent-e210-billion-on-smartphones-worldwide-in-the-first-half-year-2019/
Title: Consumers spent €210 billion on smartphones worldwide in the first half year 2019
Description: GfK findings for the global smartphone market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/will-your-customer-relationships-survive-infidelity/
Title: Will your customer relationships survive infidelity? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-industries-pushing-the-boundaries-of-ai-predictive-analytics/
Title: The industries pushing the boundaries of AI predictive analytics
Description: AI insights and predictive analytics can fuel the innovation process by uncovering data that exposes valuable opportunities for brands.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/webinar-global-sustainable-shoppers/
Title: Webinar: Global sustainable shoppers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2020/sustainable-brands-can-pivot-with-purpose-to-help-address-covid-19/
Title: Sustainable brands can pivot with purpose to help address COVID-19 - NIQ
Description: Brands that take social responsibility seriously are seen as supportive of consumers and the world while increasing sustainability, sales, and brand loyalty.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/maximizing-beauty-brand-success-on-tiktok-shop/
Title: NIQ Beauty Buzz: Maximizing Beauty Brand Success on TikTok Shop - NIQ
Description: Find out how to achieve success on TikTok shop as a beauty brand, with our latest NIQ Beauty Buzz blog article
Allow: https://nielseniq.com/global/en/news-center/2024/niq-appoints-dan-bonert-as-head-of-retail-media-in-north-america/
Title: NIQ Appoints Dan Bonert as Head of Retail Media in North America - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/cpg-data-analytics-2024/
Title: The Complete Guide to CPG Data Analytics 2024 - NIQ
Description: In this guide, we cover everything you need to know to improve your in-store performance and sales using CPG data analytics.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-recognized-high-performing-company-environment/
Title: Nielsen recognized as high-performing company for the environment - NIQ
Description: Discover how Nielsen's commitment to the environment earned recognition as a high-performing company. Learn more about our initiatives!
Allow: https://nielseniq.com/global/en/news-center/2018/global-online-grocery-purchasing-is-up-15-in-last-two-years-leading-to-an-estimated-us70b-in-additional-sales-online-fmcg/
Title: Global online grocery purchasing is up 15% in last two years, leading to an estimated U.S. $70B in additional sales online FMCG - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/11-of-canadians-completely-satisfied-with-their-looks-gfk-study/
Title: 11% of Canadians “Completely Satisfied” with Their Looks: GfK Study
Description: When Canadians look in the mirror, 11% are completely satisfied with what they see, according to a new GfK global study.
Allow: https://nielseniq.com/global/en/insights/education/2021/finding-the-whitespace-identify-growth-opportunities-using-omnichannel-insights/
Title: Finding the whitespace: Identify growth opportunities using omnichannel insights - NIQ
Description: The omnichannel shopper drives sales across every channel, so brands need to be closely tracking purchase paths accurately, from start to finish.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/the-importance-of-localizing-your-global-e-commerce-strategy/
Title: The importance of localizing your global e-commerce strategy
Description: It’s time to rethink your global e-commerce strategy on a local level. The growth of online shopping has slowed in some markets and where spend happens...
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-demographics-multiple-person-households-with-children-germany-2022/
Title: Map of the Month: GfK Demographics, Multiple-person households with children, Germany 2022 - NIQ
Description: GfK's Map of the Month for May shows the regional distribution of multiple-person households with children in Germany in 2022.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-brings-ingredient-level-sales-measurement-to-non-food-categories/
Title: Nielsen brings ingredient-level sales measurement to non-food categories - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/global-pet-expo-2025-key-trends-themes/
Title: Global Pet Expo 2025: Key Trends & Themes - NIQ
Description: Discover the key trends and themes from Global Pet Expo 2025, including market growth, changing shopping behaviors, and emerging product innovations.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/increase-your-sales-with-weekly-intelligence/
Title: Increase your sales with weekly intelligence
Description: Discover how GfK weekly data & retail insights, price tracking, & competitor analysis tools can help you increase sales!
Allow: https://nielseniq.com/global/en/insights/report/2024/data-driven-merchandising-assortment-the-ultimate-guide/
Title: Data-Driven Decisioning: The Ultimate Guide To Merchandising
Description: Explore how data unlocks shopper-centric assortments, pack sizes, and optimization strategies for merchandising and promotions.
Allow: https://nielseniq.com/global/en/news-center/2022/adina-and-ari-talk-resilience-in-the-face-of-childhood-adversity/
Title: Adina and Ari talk resilience in the face of childhood adversity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/assortment-planning-made-easy-with-simulation-and-automation/
Title: Assortment planning made easy with simulation and automation - NIQ
Description: Discover how simulation and automation simplify assortment planning. Boost efficiency with NielsenIQ insights. Learn more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2014/generations-on-tap-beverage-alcohol-purchases-vary-by-age-group/
Title: Generations on tap: Beverage alcohol purchases vary by age group - NIQ
Description: Explore how beverage alcohol purchases differ by age with our in-depth analysis. Gain unique insights and strategies. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2022/financial-markets-by-quarter-q1-2022/
Title: Financial Markets by Quarter Q1 2022 - NIQ
Description: In this edition, we cover three areas of interest: cryptocurrency, Environmental, Social and Governance (ESG) and consumers financial readiness to weather through any major crisis of sort.
Allow: https://nielseniq.com/global/en/insights/report/2022/diverse-voices-lgbtq-consumers/
Title: Diverse Voices: LGBTQ+ consumers - NIQ
Description: Download our newest report to learn more about the needs and buying behaviors of LGBTQ+ consumers.
Allow: https://nielseniq.com/global/en/news-center/2024/external-gpg-reporting-2024/
Title: External GPG Reporting - NIQ
Description: NielsenIQ legal entities: ACNielsen Ltd and Brandbank Ltd and also GfK (being a subsidiary of NIQ), in line with U.K. government regulations relating to the gender pay gap reporting released the average hourly pay for women compared to the average pay for men.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/are-your-diabetic-friendly-products-labeled-correctly/
Title: Are your diabetic-friendly products labeled correctly? - NIQ
Description: Consumers are actively seeking diabetic-friendly products, but brands often fail to communicate these benefits.
Allow: https://nielseniq.com/global/en/insights/education/2021/managing-portfolio-and-innovation-amid-supply-chain-and-inflation-issues/
Title: Managing portfolio and innovation amid supply chain and inflation issues - NIQ
Description: Rising supply chain and inflation pressures are challenging innovators and brand managers. What can you do to see tomorrow today?
Allow: https://nielseniq.com/global/en/insights/report/2024/prime-day-glam-gains/
Title: Prime Day Glam Gains - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/niq-analysis-reveals-the-price-is-still-not-right-for-many-south-africans/
Title: NIQ analysis reveals the price is still not right for many South Africans - NIQ
Description: Discover how pricing affects South African consumers in NielsenIQ's latest analysis. Gain key insights now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-fmcg-industry-in-india-points-towards-a-revival/
Title: The FMCG industry in India points towards a revival - NIQ
Description: The FMCG industry in India has shifted towards a revival in the first quarter of 2023. For the first time in 6 quarters, both rural markets and non-food categories observed positive consumption growth.
Allow: https://nielseniq.com/global/en/news-center/2018/olivier-thomas-wade-joins-gfk-as-vice-president-global-retail-management/
Title: Olivier-Thomas Wade joins GfK as Vice President Global Retail Management
Description: GfK SE appoints Olivier-Thomas Wade as Vice President Global Retail Management effective October 15, 2018.
Allow: https://nielseniq.com/global/en/insights/report/2023/cga-calorie-report-2023/
Title: CGA Calorie Report 2023 - NIQ
Description: The Calorie Labelling (Out of Home Sector) (England) Regulations 2021 which came into force on 6th April 2022 imposed a real challenge for operators, with many having to redesign menus and triggering redevelopment of dishes.
Allow: https://nielseniq.com/global/en/news-center/2018/uk-consumer-confidence-rises-to-7-in-march/
Title: UK Consumer Confidence rises to -7 in March
Description: Spring is in the air with increases across the board on personal finances, the general economy and purchase intentions
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-cga-releases-first-fully-projected-on-premise-measure-for-the-us-beverage-alcohol-market/
Title: Nielsen CGA releases first fully projected on-premise measure for the U.S. beverage alcohol market - NIQ
Description: This first U.S. market report by Nielsen CGA takes a look at the state of the U.S. beverage alcohol market compared to Great Britain.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/mlops-the-new-role-in-data-science/
Title: MLOps ✓ Role ✓ Definition ✓ Benefits ✓ Areas of work | GfK
Description: MLOPs: What are they and how do companies benefit from them? Learn how GfK is retaining talent to strengthen the future. Read more now!
Allow: https://nielseniq.com/global/en/insights/education/2023/the-future-of-beverages-sustainable-practices-and-wellness/
Title: The Future of Beverages: Sustainable Practices and Wellness - NIQ
Description: Navigating the beverage industry? Learn about 3 key factors shaping the future of CPG beverages including health and sustainability.
Allow: https://nielseniq.com/global/en/insights/report/2024/savvy-scalp-scientists/
Title: Savvy Scalp Scientists: How consumers are taking Scalp Health into their own hands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-33-how-to-optimize-ecommerce-and-boost-sales/
Title: How to optimize eCommerce and boost sales | Podcast
Description: Understand A+ content, up-and-coming eCommerce trends, and how to put everything together for the best ROI.
Allow: https://nielseniq.com/global/en/insights/report/2022/communication-led-by-service-advisors-helps-drive-satisfaction-with-aftersales-process-in-india/
Title: Communication led by service advisors helps drive satisfaction with aftersales process in India - NIQ
Description: NielsenIQ and J.D. Power have collaborated to relaunch the 2022 India Customer Service Index (CSI Study).
Allow: https://nielseniq.com/global/en/insights/analysis/2020/digital-games-earned-3-9b-worldwide-black-friday-cyber-monday/
Title: Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/case-study-from-new-product-launch-to-1-million-in-a-month/
Title: Case Study: From new product launch to $1.4 million in a month - NIQ
Description: How Golden Monkey Food found a concrete basis for uncovering the right opportunity and ensuring a product-market fit for their new product launch with NIQ data.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-simmons-ethnifacts-leverage-cross-cultural-attitudes-for-richer-targeting/
Title: MRI-Simmons, EthniFacts leverage cross-cultural attitudes for richer targeting
Description: Cultural Suite allows marketers to reveal expanded target groups for culture-based marketing to all consumers.
Allow: https://nielseniq.com/global/en/news-center/2020/europe-rising-infection-rates-slow-sustained-recovery-in-consumer-spending/
Title: Europe: Rising infection rates slow sustained recovery in consumer spending - NIQ
Description: Nuremberg, October 15, 2020 – COVID-19 continues to hold European consumers firmly in its grip. In the six months since the outbreak of the pandemic, we’ve witnessed the sharp drop in the propensity to buy from April of this year and a following recovery. September saw a rather restrained and mixed picture. While Italy and Spain experienced moderate growth in willingness to buy compared with the previous month, France and the UK remained stable, albeit at a low level. Germany, on the other hand, has had to accept losses, but spending is still at an extremely high level. These are the findings of the GfK Euro Climate data from September 2020.
Allow: https://nielseniq.com/global/en/events/2022/webinar-retailer-e-commerce-strategies-to-win-product-content-game/
Title: Webinar - Retailer e-commerce strategies to win the product content game - NIQ
Description: Learn how retailers can leverage product content to drive product discovery, shopper engagement, and conversion.
Allow: https://nielseniq.com/global/en/insights/report/2018/whats-sustainability-got-to-do-with-it/
Title: What’s sustainability got to do with it? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/brandbank-are-you-ready-for-the-social-media-e-commerce-revolution/
Title: Are you ready for the social media e-commerce revolution? - NIQ
Description: Omnichannel and digital shopping are the new normal and there’s a new e-commerce revolution underway—social and direct-to-consumer shopping. Learn how brands keeping up with changes to the e-commerce landscape.
Allow: https://nielseniq.com/global/en/news-center/2018/analytics-powered-approach-talent/
Title: An analytics-powered approach to talent - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/the-driving-force-behind-the-future-of-retail-in-india/
Title: The Driving Force Behind the Future of Retail in India - NIQ
Description: Uncover how brands and retailers today can actively engage with consumers to understand their evolving needs, preferences, and shopping habits.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-september-2024/
Title: Germany On Premise Consumer Pulse Report: September 2024 - NIQ
Description: Discover key trends in Germany's on-premise consumer behavior with our September 2024 report. Gain insights now!
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-sets-the-pace-for-the-omnichannel-measurement-revolution/
Title: NielsenIQ Leads Omnichannel Measurement with New Acquisitions
Description: NielsenIQ announces two major acquisitions to enhance its omnichannel measurement solutions & drive innovation across the retail analytics landscape.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-retail-share-of-private-consumption-europe-2021/
Title: Map of the Month: Retail share of private consumption, Europe 2021 - NIQ
Description: GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/four-in-ten-people-help-others-a-minimum-of-once-a-month/
Title: Four in ten people help others a minimum of once a month
Description: In the run up to Christmas, it is good to see that habits of generosity are still strong. Are you interested in which countries people help others at least once a month? Read more!
Allow: https://nielseniq.com/global/en/insights/infographic/2022/diverse-voices-exploring-hispanic-consumers/
Title: Diverse Voices: Exploring Hispanic beauty consumers - NIQ
Description: Learn more about the needs and wants of Hispanic consumers by downloading our Diverse Voices report today.
Allow: https://nielseniq.com/global/en/insights/commentary/2008/traveling-with-american-airlines-new-mobile-boarding-pass/
Title: Traveling with American Airlines' New Mobile Boarding Pass
Description: Traveling with American Airlines' New Mobile Boarding Pass
Allow: https://nielseniq.com/global/en/insights/report/2022/financial-markets-by-quarter-q2-2022/
Title: Financial Markets by Quarter Q2 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-at-european-small-and-medium-fmcg-business-in-2024/
Title: An Inside Look at European Small and Medium FMCG Businesses in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-vinted-tidal-wave-a-second-hand-essential/
Title: The Vinted Tidal Wave: A Second-Hand Essential - NIQ
Description: Discover how Vinted is revolutionizing the second-hand market in Europe. Analysis of trends and the growth of this e-commerce giant.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-6-how-to-optimize-your-digital-shelf/
Title: Let’s talk E-commerce! Episode 6: How to optimize your digital shelf - NIQ
Description: In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers discuss digital shelf optimization and lookouts while putting products online.
Allow: https://nielseniq.com/global/en/insights/report/2023/outlet-index-in-south-korea-on-premise/
Title: Outlet Index in South Korea On Premise - NIQ
Description: CGA by NIQ has launched its Global Outlet Index service in South Korea, providing unprecedented access and analysis on a quarterly frequency to help suppliers and operators revolutionize their strategy in the ever-changing On Premise channel
Allow: https://nielseniq.com/global/en/news-center/2016/german-consumer-climate-is-on-the-rise-again/
Title: German consumer climate is on the rise again
Description: German consumer optimism improved distinctly in April. The overall index is forecasting 9.7 points for May, up from 9.4 points in April.
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/new-product-development-la/
Title: New product development LA - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/business-confidence-survey-october-2023/
Title: Business Confidence Survey October 2023 - NIQ
Description: The optimism of Britain’s hospitality leaders has risen for the fourth quarter in a row, but they remain concerned about inflation in key inputs, and the challenge of business rates.
Allow: https://nielseniq.com/global/en/news-center/2020/out-of-the-red-technical-consumer-goods-counter-difficult-economic-climate/
Title: Out of the red – Technical Consumer Goods counter difficult economic climate - NIQ
Description: European booksellers recorded an increase in demand in the last few months and can reduce their losses made in Spring.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/key-findings-on-october-2023-big-deal-days/
Title: Key findings on October 2023 Big Deal Days - NIQ
Description: The results are in from October's Big Deal Days 2023—get the full recap of CPG sales performance, consumer sentiment, and expert commentary from Ken Cassar, VP Omni Industry Leader at NIQ.
Allow: https://nielseniq.com/global/en/insights/report/2024/3-common-retail-media-errors-that-cost-cpgs-sales/
Title: 3 common retail media errors that cost CPGs sales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-shareholders-accept-voluntary-public-tender-offer-by-kkr/
Title: GfK shareholders accept voluntary public tender offer by KKR
Description: KKR voluntary public tender offer for GfK successful
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-6-consumer-360-recap-with-nielseniqs-liz-buchanan/
Title: NIQ + The CPG Guys Podcast Episode 6: Consumer 360 Recap with NielsenIQ's Liz Buchanan - NIQ
Description: Discover key insights from NielsenIQ's Liz Buchanan on the latest CPG trends in our podcast episode. Tune in now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/report/2024/fmcg-resilience-how-to-navigate-through-turbulent-times-and-recover-volume/
Title: FMCG Resilience: Recover Volume in Tough Times
Description: Learn how FMCG brands can stay resilient and regain volume in turbulent times. Discover smart strategies now to secure your market position!
Allow: https://nielseniq.com/global/en/news-center/2016/impersonal-or-just-practical-62-of-canadians-are-giving-store-gift-cards-this-holiday-season-gfk-survey/
Title: Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey
Description: Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/car-features-which-are-very-important/
Title: Car features: which are ‘very important’?
Description: In our global study, 1 in 3 people across 17 countries say that latest driver technology is `very important´ to them. Download our infographics and explore the top 3 by country.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/about-face-the-shift-away-from-facial-coding-technology/
Title: About face: The shift away from facial coding technology - NIQ
Description: Our facial expressions are often the most obvious, observable, and readily identifiable signals of our emotions. But interpreting facial expressions isn’t as simple as smile = happy and frown = sad.
Allow: https://nielseniq.com/global/en/news-center/2017/50-of-canadas-online-population-read-books-at-least-once-a-week-lower-than-global-average/
Title: 50% of Canada’s online population read books at least once a week – lower than global average
Description: A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
Allow: https://nielseniq.com/global/en/insights/analysis/2018/indonesian-consumers-the-most-optimistic-in-q2-2018/
Title: Indonesian consumers the most optimistic in Q2 2018 - NIQ
Description: Discover why Indonesian consumers were the most optimistic in Q2 2018. Explore key insights and trends. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/covid-19-tracking-the-impact-on-fmcg-retail-and-media/
Title: COVID-19: Tracking the impact on FMCG, retail, and media - NIQ
Description: The impact of the current pandemic will be felt by countries, consumers, and businesses around the world for years to come.
Allow: https://nielseniq.com/global/en/events/2021/e-category-management-workshop-online/
Title: E-Category Management Workshop, Online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/cga-rsm-hospitality-business-tracker/
Title: CGA RSM Hospitality Business Tracker - NIQ
Description: Discover key insights on the hospitality industry's performance with NielsenIQ's CGA RSM Tracker. Stay ahead—read our report now!
Allow: https://nielseniq.com/global/en/insights/report/2023/mexico-consumer-impact-report/
Title: Mexico On Premise Consumer Impact Report - NIQ
Description: This update covers new research into the Mexican On Premise looking into topics such as past, current and projected future visitation, On Premise behaviour, Labor Day, Cinco De Mayo and Path to Purchase – pre/in venue influences.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-honored-as-top-company-for-diversity-and-inclusion-advancing-for-the-fourth-consecutive-year/
Title: Nielsen honored as top company for diversity and inclusion advancing for the fourth consecutive year - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/brandbank-content-creation/
Title: Brandbank Content Creation - NIQ
Description: With NielsenIQ Brandbank you get high-quality images and content that you can use with any us retailers via third parties at no additional cost
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-releases-2nd-annual-global-well-report/
Title: NielsenIQ releases 2nd annual global well-being report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-spain/
Title: NIQ Retail Spend Barometer Spain - Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Spain's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-opus-in-new-zealand/
Title: Discover OPUS in New Zealand - NIQ
Description: Consumer behaviour is changing fast in New Zealand’s On Premise—and CGA by NIQ’s OPUS solution can help suppliers and operators influence their decision-making at every step of their path to purchase.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-database-what-omnichannel-really-means-in-todays-retail-environment/
Title: The Database: What omnichannel really means in today’s retail environment - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2018/keep-shoppers-happy-by-tracking-demand/
Title: Keep shoppers happy by tracking demand
Description: By tracking demand using real sales data you can keep shoppers happy! Let our demand forecasts guide you.
Allow: https://nielseniq.com/global/en/insights/report/2015/gfk-financial-market-services/
Title: GfK Financial Market Services
Description: GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/where-to-buy-brand-building-strategies-in-the-retail-industry/
Title: Where to Buy: Brand-building strategies in the retail industry
Description: Explore how to build a strong retail brand position that caters to consumer needs. We delve into retail brand success and smart brand investment.
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-at-middle-eastern-small-and-medium-fmcg-businesses-in-2024/
Title: An Inside Look at Middle Eastern Small and Medium FMCG Businesses in 2024 - NIQ
Description: Explore key insights into Middle Eastern FMCG SMEs in 2024. Discover trends and growth strategies. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/the-holidays-look-bright-for-beauty/
Title: The holidays look bright for beauty - NIQ
Description: Download the Holidays Look Bright for Beauty report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/news-center/2018/high-end-models-boosting-tv-marketplace/
Title: High-end models boosting TV marketplace
Description: In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).
Allow: https://nielseniq.com/global/en/insights/success-story/2024/i-increased-paid-search-but-my-sales-declined-a-true-story/
Title: "I increased paid search but my sales declined." A true story. - NIQ
Description: Discover how adjusting paid search impacted sales negatively in this true story. Learn key insights and solutions. Read now!
Allow: https://nielseniq.com/global/en/insights/commentary/2019/smart-car-technology-and-the-generational-divide/
Title: Smart car technology and the generational divide
Description: With every passing year, smart car technology becomes more of a deal breaker with consumers. From safety features to voice technology, options get more...
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/sustainable-companies-outperform-the-competition/
Title: Sustainable companies outperform the competition - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/identifying-new-product-opportunities-how-segmentation-science-helped-a-salty-snack-marketer-identify-unmet-needs-for-product-ideation/
Title: Identifying new product opportunities: How Segmentation Science helped a salty snack marketer identify unmet needs for product ideation. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-small-businesses-can-succeed-through-brand-differentiation/
Title: How small businesses can succeed through brand differentiation - NIQ
Description: There are three hallmarks of brand differentiation where many small brands are leading the charge in scaling consumer demand.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/4-tips-from-our-clients-on-breaking-down-operational-silos/
Title: 4 tips from our clients on breaking down operational silos - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-85-the-rise-of-the-uks-second-hand-mobile-phone-market/
Title: The rise of the UK’s second-hand mobile phone market
Description: One-quarter of all UK mobile phones sales in 2023 were for second-hand or refurbished handsets
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-16-bringing-new-precision-to-programmatic-targeting/
Title: Bringing new precision to programmatic targeting
Description: In this podcast episode, GfK’s Natasha Stevens explores the promises and pitfalls of combining data from different sources.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/webinar-achieve-global-success-with-international-geomarketing-data/
Title: Achieve global success with international geomarketing data - NIQ
Description: In our webinar on May 27, you will learn how to use geomarketing data to better plan and position your international business.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/achieving-11-incremental-growth-amidst-consumer-recession-with-assortment-optimization/
Title: Assortment Optimization Drives 11% Growth | NIQ
Description: Discover how a leading personal care brand in Greece achieved 11% category growth & 11.5% brand sales uplift through strategic SKU optimization.
Allow: https://nielseniq.com/global/en/news-center/2019/smart-homes-not-yet-smart-enough/
Title: Smart Homes: Not yet smart enough
Description: GfK findings for the global smart home market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/commentary/2008/a-read-on-online-poker-players-avatars-and-user-interface-cues/
Title: A "Read" on Online Poker Players, Avatars and User Interface Cues
Description: A "Read" on Online Poker Players, Avatars and User Interface Cues
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-presents-fresh-thinking-on-mobile-cross-media-research-at-pdrf-2017/
Title: GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
Description: GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).
Allow: https://nielseniq.com/global/en/insights/analysis/2022/fmcg-in-india-continues-to-recover-with-double-digit-growth-in-q2-2022/
Title: FMCG in India: Double-Digit Growth in Q2 2022
Description: FMCG in India saw strong recovery with double-digit growth in Q2 2022. Explore key drivers and trends. Discover the full insights now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-sales-data-you-need-for-your-next-line-review/
Title: The sales data you need for your next line review - NIQ
Description: Discover key sales data insights for your next line review with NielsenIQ. Optimize your strategy and stay ahead. Explore now!
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-recognizes-25-products-that-reshaped-todays-u-s-consumer-landscape/
Title: Nielsen recognizes 25 products that reshaped today's U.S. consumer landscape - NIQ
Description: Discover how 25 innovative products transformed the U.S. consumer landscape. Read Nielsen's insights and see what drives success. Explore now!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/3d-printers-go-mainstream-ux-may-be-the-key/
Title: 3D printers go mainstream: UX may be the key
Description: 3D printers go mainstream: UX may be the key
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-crafting-unique-flavors-dokkaebier/
Title: Video: Crafting Unique Flavors with Dokkaebier - NIQ
Description: Discover unique insights on crafting Dokkaebier flavors in our latest video. Learn how innovation meets tradition. Watch now!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/it-takes-one-to-know-one-confronting-the-duality-of-synthetic-respondents-in-market-research/
Title: It takes one to know one: Confronting the duality of synthetic respondents in market research - NIQ
Description: Will Generative AI reshape product innovation? We explore the complexities of synthetic respondents in market research.
Allow: https://nielseniq.com/global/en/insights/report/2017/telecom-smartphone-market-slowing-down/
Title: Telecom: Smartphone market slowing down
Description: With a turnover of €300m, the telecom business passed the test and increased by +3.4%. The one factor to blame for this slowdown is the most important product within the Telecom Market, the smartphone, which only gained a tiny 1%.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-tracking-the-full-canadian-shopper-journey/
Title: Webinar: Tracking the full Canadian shopper journey - NIQ
Description: Watch our Canada Webinar to gain key Canadian omnishopper data insights.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-releases-2017-diversity-inclusion-report/
Title: Nielsen releases 2017 Diversity & Inclusion Report - NIQ
Description: Discover key insights from Nielsen's 2017 Diversity & Inclusion Report. Learn how we're shaping the future of global markets. Read more!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-29-emerging-shopping-trends-what-to-watch/
Title: Podcast: Booming shopping trends: What to watch
Description: Joe Beier takes us through emerging purchase journey trends and the long-term implications of pandemic brand trial and switching.
Allow: https://nielseniq.com/global/en/info/predatory-pricing/
Title: Predatory Pricing - NIQ
Description: Predatory Pricing ✓ Definition ✓ Do companies really benefit from it ✓ Learn how NIQ helps companies to set up a long-term price strategy now!
Allow: https://nielseniq.com/global/en/news-center/2020/us-parents-are-deeply-divided-about-sending-kids-back-to-school-wary-of-the-risks-but-anxious-to-get-back-to-focusing-on-their-careers/
Title: US parents are deeply divided about sending kids back to school – wary of the risks, but anxious to get back to focusing on their careers - NIQ
Description: New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents prefer full re-opening
Allow: https://nielseniq.com/global/en/insights/commentary/2024/shifts-in-the-sustainability-forces-shaping-tech-durables/
Title: Shifts in the sustainability forces shaping Tech & Durables - NIQ
Description: While sustainability remains an enduring and increasing area of importance for consumers around the world, the more immediate forces shaping the future of sustainable consumer tech goods include consumers’ need to save money, as well as increasing legislation.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/finding-opportunities-in-the-gin-market/
Title: Finding Opportunities in the Gin Market - NIQ
Description: Palce holder
Allow: https://nielseniq.com/global/en/insights/commentary/2023/seven-insights-into-germanys-beer-consumer/
Title: Seven insights into Germany’s beer consumer - NIQ
Description: Explore key insights into Germany's beer market trends for 2023. Discover consumer preferences and growth opportunities. Read more!
Allow: https://nielseniq.com/global/en/news-center/2022/naturally-network-and-nielseniq-launch-national-fellowship-program-to-support-minority-owned-cpg-brands/
Title: Naturally Network and NielsenIQ Launch National Fellowship Program to Support Minority-Owned CPG Brands - NIQ
Description: Naturally Network and NielsenIQ Launch National Fellowship Program to Support Minority-Owned CPG Brands
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-celebrates-success-forms-2018-top-25-breakthrough-innovations-u-s/
Title: Nielsen celebrates success in all its forms with the 2018 Top 25 Breakthrough Innovations in the U.S. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/super-bowl-lviii-insights-rising-consumption-soaring-prices-and-the-growing-cost-of-hosting-a-party/
Title: Super Bowl LVIII Insights: Rising Consumption, Soaring Prices, and the Growing Cost of Hosting a Party - NIQ
Description: How are constrained consumers adapting their spending as they seek to balance celebrations with financial constraints?
Allow: https://nielseniq.com/global/en/news-center/2016/canada-ranks-high-in-use-of-mobile-devices-during-in-store-shopping-but-still-lags-in-mobile-payments-2/
Title: Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
Description: New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.
Allow: https://nielseniq.com/global/en/news-center/2021/security-upgrades-to-nielseniq-platforms/
Title: Security upgrades to NielsenIQ platforms - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/webinar-growing-your-online-sales-starts-with-the-upcoming-holiday-season/
Title: Webinar: Growing your online sales starts with the upcoming holiday season - NIQ
Description: Discover key strategies to boost your online sales this holiday season with our expert webinar. Learn more and register now!
Allow: https://nielseniq.com/global/en/news-center/2023/hopeful-start-of-the-consumer-sentiment-into-2023/
Title: Hopeful start of the consumer sentiment into 2023 - NIQ
Description: Consumer confidence in Germany is starting 2023 with a little more optimism. Both economic and income expectations continue to recover and increase noticeably. The propensity to buy continues its rollercoaster of the last few months and is currently losing slightly. GfK is forecasting -33.9 points in consumer sentiment for February 2023, up 3.7 points from January of this year (revised from -37.6 points). These are the findings of the GfK Consumer Sentiment Study for January 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-consumers-are-adapting-to-high-living-costs-in-east-and-west-africa/
Title: How Consumers are Adapting to High Living Costs in East and West Africa - NIQ
Description: According to two NIQ studies conducted in Kenya and Nigeria in the first half of the year, E & W Africa consumers are approaching the new year with a recessionary mindset.
Allow: https://nielseniq.com/global/en/insights/report/2021/resetting-travel-decisions/
Title: Syndicated Studies & Research: Resetting travel decisions - NIQ
Description: NielsenIQ's report will help industry stakeholders plan and streamline efforts for addressing changing travel decisions and travelers' needs.
Allow: https://nielseniq.com/global/en/insights/report/2023/marketplaces-forecasting-and-assortment-latam-retailers-invest-in-2024/
Title: Marketplaces, forecasting and assortment: LatAm retailers invest in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-remains-stable/
Title: German Consumer climate remains stable
Description: The trade conflict between the EU and the USA is intensifying and leaves a clear mark on the consumer mood in Germany in June.
Allow: https://nielseniq.com/global/en/insights/report/2024/pricing-variations-in-uk-january-2023-vs-january-2022/
Title: Pricing variations in UK: January 2023 vs January 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/european-optics-market-confirms-a-market-size-of-e17-6-billion-for-2017/
Title: European optics market confirms a market size of €17.6 billion for 2017
Description: GfK announced the latest figures at MIDO 2018 exhibition
Allow: https://nielseniq.com/global/en/insights/education/2022/25-years-of-consumer-watching-lessons-for-now-and-next/
Title: 25 Years of Consumer-Watching: lessons for now and next - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/cpg-pricing-strategies-how-do-you-price-a-cpg-product/
Title: CPG pricing strategies: how do you price a CPG product? - NIQ
Description: If you run a small or mid-sized CPG company, you know that pricing can make or break your sales figures. Read on to learn more about CPG pricing, see some common strategies, and learn some best practices to help you grow your business sustainably.
Allow: https://nielseniq.com/global/en/insights/infographic/2024/latest-trends-in-consumer-tech-durables-in-2024/
Title: Latest trends in Consumer Tech & Durables in 2024 - NIQ
Description: A brief overview of the trends that are impacting major markets and product categories
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/gfkconsult-regional-outlook-2023-meta/
Title: gfkconsult regional outlook 2023: META
Description: Expert insights and strategic direction to master the 2023 META Tech and Durables market.Watch the videos from our experts.
Allow: https://nielseniq.com/global/en/news-center/2023/episode-10-lorena-talks-about-bringing-ideas-to-the-table-and-adapting-the-way-we-work-to-accommodate-those-with-disabilities/
Title: From Curiosity to Impact: Lorena Diaz's Story of Workplace Inclusion" - an NIQ Diversity Equity Inclusion Podcast - NIQ
Description: Sit down with hosts Funda Kalemci and James Anderson as they talk with Lorena Diaz about bringing ideas to the table and adapting the way we work to accommodate those with disabilities.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/how-is-the-smartphone-transforming-brick-and-mortar-retail/
Title: How is the smartphone transforming brick and mortar retail?
Description: One of the most valuable resources of a smartphone is that it can provide retailers with information, which is key to capturing brand loyalty.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-mri-partners-with-dmps-to-make-political-ad-targeting-more-effective/
Title: GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Description: As part of its growing presence in the digital marketplace, GfK MRI has partnered with key data management platforms (DMPs) to launch 23 online advertising targets that bring new actionable insights to political ad campaigns.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/increasing-distribution-data-based-sell-in-story/
Title: Increasing distribution with a data-based sell-in story - NIQ
Description: Increased distribution, shelf space, and sales are common growth goals, requiring convincing data to create a powerful sell-in stories for retailers.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/new-shoppers-and-nuanced-category-sales-will-drive-holiday-shopping/
Title: New shoppers and nuanced category sales will drive holiday shopping - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-study-innovation-in-mobile-technology-payment-options-and-retail-strategy-drive-borderless-shopping/
Title: Nielsen study: Innovation in mobile technology, payment options, and retail strategy drive borderless shopping - NIQ
Description: E-Commerce is going mobile, and innovative technology is allowing consumers around the world unprecedented access to products.
Allow: https://nielseniq.com/global/en/news-center/2016/61-of-canadians-own-a-pet-gfk-survey/
Title: 61% of Canadians Own a Pet: GfK Survey
Description: According to a recent online survey by GfK, more than half (56%) of over 27,000 people surveyed in 22 countries have at least one pet. Canadians surpass the global average, with 61% of the population owning a pet. The research shows Canadians also prefer felines to “man’s best friend”; 35% of Canadians have a cat (compared to just 23% internationally), while 33% own dogs (the same as the global average).
Allow: https://nielseniq.com/global/en/insights/analysis/2025/beval-what-to-expect-in-2025/
Title: BevAl What to Expect in 2025 - NIQ
Description: Discover the top 5 Beverage Alcohol trends shaping 2025 market dynamics. Stay ahead with insights on consumer behavior, economic impacts, and strategies.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/examining-indias-fmcg-trends-the-signs-of-covid-19-immunity/
Title: Examining India’s FMCG trends: The signs of COVID-19 immunity - NIQ
Description: According to NielsenIQ, growth momentum in the Indian FMCG industry stood strong against the blow of the second wave of the pandemic in Q2 2021.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-last-call-bartender-insights-in-australia/
Title: The Last Call: Bartender insights in Australia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/unchain-your-brand-power/
Title: Unleash the power of your brand with trust & value: 5 advices
Description: How to unleash the true power of your brand? In this article the GfK informs you about 5 key takeaways to increase your brand value & trust. Read on now!
Allow: https://nielseniq.com/global/en/news-center/2024/niq-unveils-second-annual-niq-founders-pitch-slam-competition-for-emerging-cpg-brands/
Title: NIQ Unveils Second Annual NIQ Founders Pitch Slam Competition for Emerging CPG Brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/state-of-the-nation-q1-2024-poland/
Title: State of the Nation Q1 2024: Poland - NIQ
Description: The Polish economy is witnessing a notable improvement in consumer sentiment alongside a correction in the sales growth of the Fast-Moving Consumer Goods (FMCG) sector.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-expands-analytic-relationship-with-general-mills-inc/
Title: Nielsen expands analytic relationship with General Mills Inc. - NIQ
Description: Nielsen has partnered with General Mills to advance its analytic cogency through Nielsen's new connect platform.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-an-asian-health-and-beauty-retailer-identified-priority-segments-to-drive-growth/
Title: How a health and beauty retailer found it's footing and identified consumers in Asia - NIQ
Description: In the competitive Asian health and beauty industry, shopper demographics are not enough. With NIQ Segmentation Science retailers get the holistic view. With the help of NIQ Segmentation Science, an Asian multi-label health and beauty retailer comprehensively identifies missing key shopper opportunities.
Allow: https://nielseniq.com/global/en/insights/education/2019/ten-tips-for-winning-market-share-in-todays-cpg-market/
Title: 10 tips for winning share of market in today’s shopping climate - NIQ
Description: Increase your brand's share of market with these resources and tips that teach you how to increase market share in your vertical.
Allow: https://nielseniq.com/global/en/insights/education/2021/3-ways-data-helps-develop-pet-products-that-sell/
Title: Three ways data can help you develop a pet product that sells - NIQ
Description: Winning pet product innovation and strategy requires deep consumer insights. The right data can be the difference between success and failure in the market.
Allow: https://nielseniq.com/global/en/news-center/2023/global-telecom-market-posts-9-7-revenue-drop-in-2022-gfk/
Title: Global telecom market posts 9.7% revenue drop in 2022 – GfK - NIQ
Description: Demand for premium devices grows, but overall purchases decline
Allow: https://nielseniq.com/global/en/insights/education/2023/top-5-fragrance-trends-for-emerging-brands-in-2023/
Title: Top 5 Fragrance Trends for Emerging Brands in 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-digital-depth-analysis-the-e-commerce-experience-audit/
Title: The digital depth analysis: The e-commerce experience audit - NIQ
Description: Download our report to learn how e-commerce has shifted and how well retailers are servicing their shoppers.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/what-my-mentor-taught-me-mei-hwi-tan-principal-software-engineer/
Title: What My Mentor Taught Me: Mei Hwi TanIn our
Description: In our ongoing series, "What My Mentor Taught Me," we delve into the transformative influence of mentorship. Read about Mei Hwi Tan in this article.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-launches-innovative-connected-collaboration-with-rite-aid/
Title: NIQ launches innovative ‘Connected Collaboration’ with Rite Aid - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/a-quarter-of-the-online-population-does-gardening-or-yard-work-at-least-once-a-week/
Title: A quarter of the online population does gardening or yard work at least once a week
Description: Explore our infographic and find out more.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/us-connected-tv-viewing/
Title: US Connected TV Viewing
Description: According to GfK's The Home Technology Monitor, there continues to be a strong increase in internet-connected devices in the home -- and in the use of these devices for streaming TV and movies.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/ebook-the-role-of-accuracy-in-search-2/
Title: Ebook: The role of accuracy in search - NIQ
Description: This ebook demonstrates how share of search and search ranking can vary by estore, listing variances and availability impact search ...
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-how-bolero-got-its-big-break-with-national-buyers/
Title: Video: How Bolero got its ‘big break’ with national buyers - NIQ
Description: Learn about one founder’s journey from being “the new kid” to a nationally distributed brand—and how you can too.
Allow: https://nielseniq.com/global/en/events/2023/cracking-the-code-connecting-with-the-empowered-omnichannel-consumer/
Title: Cracking the Code - Connecting with the Empowered Omnichannel Consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-great-summer-spritz-opportunity/
Title: The great summer spritz opportunity - NIQ
Description: As the world’s pubs, bars and restaurants come back to life, it is crucial for brands and operators to stay on top of fast-changing consumer behaviours. With the sector on its road to recovery, cocktails and summery spritz serves offer plenty of reasons for suppliers and operators to be optimistic about the future.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/only-the-best-will-do-the-growing-appetite-for-premium-features/
Title: Only the best will do: the growing appetite for premium features
Description: Consumers are willing to pay for devices that add value to their lives - here are some examples from across the tech industry. Read more!
Allow: https://nielseniq.com/global/en/insights/education/2021/better-together-an-ecosystem-of-omnisolutions-to-banish-blind-spots/
Title: Better together with omnichannel data: An ecosystem of solutions - NIQ
Description: Good enough won't cut it: Use omnichannel data to get to one true number across the CPG retail landscape in an omnichannel world.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season/
Title: Boost FMCG Sales During Vietnam’s Tet Holiday 2025
Description: Uncover Vietnam’s Tet 2025 insights on consumer behavior, category landscape, data usage, and go-to-market strategies to optimize festive performance.
Allow: https://nielseniq.com/global/en/news-center/2022/episode-4-aritra-talks-about-the-importance-of-being-true-to-yourself/
Title: Aritra talks about the importance of being true to yourself - NIQ
Description: Join hosts James and Myriam as they sit down with guest Aritra Kanjilal to hear his story about how being true to himself brought happiness.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-launches-marketing-mix-modeling-solutions-expanding-its-media-division/
Title: NIQ launches Marketing Mix Modeling Solutions, expanding its Media Division - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/giving-thanks-takes-on-a-new-meaning-in-2020/
Title: Giving thanks takes on a new meaning in 2020 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/joshua-hubbert/
Title: Joshua Hubbert - NIQ
Description: Joshua Hubbert is President of Consumer and Marketing Insights (CMI), Media Measurement (MM), and GfK Market Intelligence (MI) Operations at NIQ.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-bolsters-power-entertainment-congressional-leaders/
Title: Nielsen bolsters the ‘Power of She’ with entertainment and congressional leaders - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/capturing-the-aperitivo-occasion-in-the-italian-and-french-on-premise/
Title: Capturing the aperitivo occasion in the Italian and French On-Premise - NIQ
Description: NIQ experts share insights on French and Italian On-Premise markets to help suppliers adapt their strategies to maximize sales during this growing occasion.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/webinar-changing-consumer-prosperity/
Title: Webinar: Changing consumer prosperity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-10-retail-media-insights-with-fmis-mark-baum-and-nielseniqs-liz-buchanan/
Title: NIQ + The CPG Guys Podcast Episode 10: Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan - NIQ
Description: Discover key retail media insights with Mark Baum and Liz Buchanan in the latest NIQ & CPG Guys podcast. Tune in now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/a-new-generation-of-private-label-growth-in-south-africa/
Title: A new generation of private label growth in South Africa - NIQ
Description: Based on the pandemic’s impact on consumer behavior, South Africa’s private label sector has continued its upward trajectory amidst lockdowns and an altered consumer reality. 
Allow: https://nielseniq.com/global/en/insights/commentary/2019/brands-its-time-to-wise-up-to-women/
Title: Brands, it’s time to wise up to women - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/inside-the-minds-of-tech-skeptics/
Title: Inside the minds of... Tech Skeptics
Description: What drives tech resistance in the Technical Consumer Goods (TCG) market? Discover how brands can win the trust of tech skeptics. Read on to find out.
Allow: https://nielseniq.com/global/en/news-center/2015/americans-canadians-and-british-happiest-with-amount-of-leisure-time/
Title: Americans, Canadians and British happiest with amount of leisure time
Description: Internationally, 58 percent say they are completely or fairly satisfied with their amount of leisure time, with Americans, Canadians and British leading the pack. But which countries are least satisfied?
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-august-2023/
Title: Foodservice Price Index August 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2016/household-appliances-sold-in-the-uk-get-smarter-during-2015/
Title: Household appliances sold in the UK get smarter during 2015
Description: In 2015, for the first time since the GfK consumer confidence began, an entire calendar year was spent in positive numbers. This has translated into a strong year for major domestic appliance sales, with total MDA 8* sales up 5.8% year-on-year (YOY) in value terms despite a 2.5% drop in average selling price. Tumble dryers and dishwashers were the top appliances, with +12% and +10% YOY value growth respectively.
Allow: https://nielseniq.com/global/en/insights/report/2019/gfk-releases-2019-purchasing-power-for-austria-and-switzerland/
Title: GfK releases 2019 purchasing power for Austria and Switzerland
Description: According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779).
Allow: https://nielseniq.com/global/en/news-center/2018/sixth-asian-american-consumer-report-released-visual-communications-conference-creative-content/
Title: Sixth Asian-American Consumer Report released at Visual Communications Conference for Creative Content - NIQ
Description: Discover key insights from the Sixth Asian American Consumer Report at NielsenIQ. Learn how visual communications impact marketing. Read now!
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-evolving-role-of-the-app/
Title: The evolving role of the app
Description: The evolving role of the app
Allow: https://nielseniq.com/global/en/insights/analysis/2022/u-s-grocery-inflation-rates-hit-record-highs/
Title: U.S. grocery inflation rates hit record highs - NIQ
Description: The latest NielsenIQ data shows grocery inflation and which categories are feeling the squeeze.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-to-win-on-the-digital-shelf/
Title: How to win on the digital shelf - NIQ
Description: To win on the digital shelf you need to track key KPIs like out of stock rates, search ranking, ratings and reviews and more.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-is-a-retail-media-network/
Title: What is a retail media network? - NIQ
Description: Discover the power of Retail Media Networks for brand growth and targeted advertising. Learn key strategies now on NielsenIQ!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/supreme-mobiles-driving-success-in-an-intensely-competitive-market/
Title: Supreme Mobiles: Data-Driven Retail Growth in India | NIQ
Description: Discover how Supreme Mobiles leveraged GfK insights to expand across 32 cities, optimize assortments, & boost sales in a competitive Indian market.
Allow: https://nielseniq.com/global/en/insights/report/2017/cordless-products-cleaning-up/
Title: Cordless products cleaning up
Description: Vacuum cleaners sales have grown consistently over recent years with the introduction of new product types fuelling greater purchases.
Allow: https://nielseniq.com/global/en/info/brand-management/
Title: Brand management - NIQ
Description: What is brand management? What’s the difference between strategic brand, marketing and asset management? Get insights into managing a brand from NIQ.
Allow: https://nielseniq.com/global/en/news-center/2020/covid-19-the-need-for-informed-smart-decisions-in-times-of-crisis/
Title: COVID-19: The need for informed, smart decisions in times of crisis - NIQ
Description: Explore NielsenIQ's insights on making smart decisions during COVID-19 crises. Learn from our data analysis. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2016/generations-y-z-differ-in-key-shopping-attitudes-habits-gfk-study/
Title: Generations Y, Z Differ in Key Shopping Attitudes, Habits – GfK Study
Description: From their use of computers for online purchases to their top reasons for choosing to buy in brick-and-mortar stores, Generations Y and Z part company on important points in a new GfK study of shopping habits and preferences.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-unappreciated-value-of-back-to-school/
Title: The Unappreciated Value of Back-To-School - NIQ
Description: Discover key insights on the underestimated value of back-to-school shopping trends. Boost your strategy now!
Allow: https://nielseniq.com/global/en/insights/report/2021/2021-global-cross-border-e-commerce-insight/
Title: 2021 global cross-border e-commerce insight - NIQ
Description: NielsenIQ data reveals that among the targeted export markets of Chinese B2B cross-border e-commerce sellers, 43% are in the United States, 25% in Singapore, and 21% in the UK, far ahead of emerging countries.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-brandbank-partners-with-happiest-minds-to-solve-product-data-and-shopper-experience-challenges/
Title: NIQ Brandbank Partners with Happiest Minds to Solve Product Data and Shopper Experience Challenges - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/is-e-commerce-facing-its-limits/
Title: Is e-commerce facing its limits?
Description: GfK findings for the global technical consumer goods retail markets to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2017/the-now-generation-embracing-their-difference/
Title: The Now Generation - Embracing their difference
Description: The "Now Generation" name is simple and clear; these consumers are here now, out in the marketplace and making change happen. That makes now the appropriate time to make sure we are understanding who they are and targeting them effectively.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-traces-asian-american-consumer-journey-new-york-stock-exchange/
Title: Nielsen traces the Asian American consumer journey at New York Stock Exchange - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/socio-macroeconomics-how-to-navigate-patchy-global-growth-prospects-in-2023/
Title: Socio-Macroeconomics: How to navigate patchy global growth in 2023
Description: Businesses need to understand economic growth development in 2023. Which regions have been disrupted & which opportunities are ahead? Read on!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/jewson-enhancing-strategic-and-tactical-planning/
Title: Jewson: Enhancing strategic and tactical planning - NIQ
Description: Discover how Jewson leverages NielsenIQ insights for strategic planning. Learn from their success story. Read more now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-database-how-human-trends-are-driving-growth-for-u-s-pet-food/
Title: The Database: How Human Trends Are Driving Growth for U.S. Pet Food - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2018/the-power-of-snacking/
Title: The power of snacking - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/calbee-moh-seng-pte-ltd/
Title: Calbee Moh Seng Pte Ltd - NIQ
Description: Calbee Moh Seng Pte.Ltd. (previously knownas Moh Seng Marketing Pte. Ltd.) started offas the sole distributor of Calbee products inSingapore more than 50 years ago and hassince evolved into a leading snack company inSingapore under the Calbee Group.​
Allow: https://nielseniq.com/global/en/insights/analysis/2019/what-food-related-causes-do-us-consumers-care-about-today/
Title: What food-related causes do U.S. consumers care about today? - NIQ
Description: Discover key insights on U.S. consumer food-related causes in 2019. Learn what drives choices and trends. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2016/thrill-of-the-chase-59-of-global-consumers-enjoy-the-hunt-for-a-good-deal/
Title: Thrill of the chase: 59% of global consumers enjoy the hunt for a good deal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/cpg-inflation-is-still-trending-well-above-the-us-cpi-weakening-consumer-spending-power/
Title: CPG Inflation Outpaces US CPI, Pressures Consumers
Description: CPG inflation remains above US CPI, reducing consumer spending power. Understand the trends & prepare your business. Explore the full analysis now.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/innovating-for-todays-onmichannel-shoppers/
Title: The database: Innovating for today’s omnichannel shoppers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-5-the-full-view-with-nielseniqs-kim-cox/
Title: NIQ + The CPG Guys Podcast Episode 5: The Full View with NielsenIQ’s Kim Cox - NIQ
Description: Explore Episode 5 of The CPG Guys Podcast featuring NielsenIQ's Kim Cox for insights on consumer trends. Listen now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/how-people-buy-car-insurance-part-1-the-research-phase/
Title: How people buy car insurance: Part 1: The Research Phase
Description: How people buy car insurance: Part 1: The Research Phase
Allow: https://nielseniq.com/global/en/news-center/2024/online-retailbestedingen-stijgen-met-5-procent-in-derde-kwartaal-2024-aantal-online-aankopen-stabiel/
Title: Online retailbestedingen stijgen met 5% in derde kwartaal 2024, aantal online aankopen stabiel - NIQ
Description: Nederlandse consumenten hebben in het derde kwartaal van 2024 € 7,8 miljard online uitgegeven, een groei van 5% vergeleken met vorig jaar.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-releases-new-report-focusing-on-inflations-impact-on-small-and-medium-brands/
Title: NielsenIQ releases new report focusing on inflation's impact on small and medium brands - NIQ
Description: Explore NielsenIQ's latest report on inflation's impact on small and medium brands. Gain insights and strategies. Read now!
Allow: https://nielseniq.com/global/en/info/sales-cycle/
Title: Sales cycle - NIQ
Description: Streamline your sales cycle, drive revenue growth, and enhance customer satisfaction with NIQ. Discover the power of optimized sales processes today!
Allow: https://nielseniq.com/global/en/events/2024/future-forward-breakthrough-innovations-trends-and-ai-philippines/
Title: Future Forward: Breakthrough Innovations, Trends and AI (PH) - NIQ
Description: Discover key trends and AI innovations shaping the Philippines at NielsenIQ's 2024 event. Join us to lead the future!
Allow: https://nielseniq.com/global/en/news-center/2019/smartphone-revenues-grow-3-in-q1-2019-gfk-point-of-sales-data/
Title: Smartphone revenues grow 3% in Q1 2019 - GfK point of sales data
Description: Smartphone unit sales in South Africa declined by about 7% year-on-year in the first quarter of 2019, while the value of the smartphone market climbed nearly 3% to around R8.6 billion as shoppers splashed out on higher-end models with larger screen sizes. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew 1.6% compared to the same quarter in 2018.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/growth-opportunities-in-the-post-covid-west-europe-on-premise-ten-trends-to-know/
Title: Growth opportunities in the post-COVID West Europe On-Premise: Ten trends to know - NIQ
Description: How has the COVID-19 pandemic changed Europe’s On-Premise, and where are the big opportunities for drink suppliers? NIQ experts share the top 10 trends.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/belgium-out-of-stock-analysis-at-delhaize/
Title: Belgium out-of-stock analysis at Delhaize - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/major-and-small-domestic-appliances-stay-stable-despite-pandemic/
Title: Major and Small Domestic Appliances stay stable despite pandemic - NIQ
Description: These are GfK's findings for the global MDA and SDA market excluding North America and South Africa to be released at IFA 2020 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-power-of-asian-american-and-pacific-islander-beauty-shoppers/
Title: The power of Asian American and Pacific Islander beauty shoppers - NIQ
Description: NielsenIQ data on the growth and habits of the fast-growing Asian American and Pacific Islanders (AAPI) consumer groups points to their considerable influence as beauty shoppers. This is a consumer segment brands cannot afford to neglect.
Allow: https://nielseniq.com/global/en/news-center/2020/online-shopping-grows-as-south-african-consumers-cocoon-in-the-home/
Title: Online shopping grows as South African consumers cocoon in the home - NIQ
Description: South African consumers look set to accelerate their journey towards online shopping beyond the pandemic.
Allow: https://nielseniq.com/global/en/news-center/2025/nielseniq-expands-niq-product-insights-enabling-retailers-and-brands-to-better-navigate-global-challenges-from-tariffs/
Title: NielsenIQ Expands NIQ Product Insights, Enabling Retailers and Brands to Better Navigate Global Challenges from Tariffs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-and-gfk-receive-clearance-for-their-planned-combination-from-the-european-commission-2/
Title: NIQ & GfK Merger Approved by EU Commission
Description: The EU Commission approves NIQ & GfK's merger, forming a global leader in consumer intelligence. Explore what this means for the industry today.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/online-haircare-category-analysis-uk-case/
Title: Online Haircare Category Analysis UK Case - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/sign-up-to-gfk-global-insights/
Title: Sign up to GfK Global Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/share-of-eu-retail-spending-declines-for-the-second-year-in-a-row/
Title: Share of EU retail spending declines for the second year in a row - NIQ
Description: GfK study on European retail in 2023 and 2024. The share of private consumption that goes into retail and is not spent on savings, services or leisure is slowly returning to pre-pandemic levels in the European Union. In 2023, a decline was recorded for the second year in a row, with EU citizens now only spending 33.9 percent of their money in retail. The highest share is in Hungary, where every second euro is spent in retail. These are the latest findings published today by GfK in a new, free study on retail in Europe.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-episode-2-omnishopping-is-the-future/
Title: Let’s talk E-commerce! Episode 2: Omnishopping is the future - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2020/anticipating-consumer-needs-today-and-tomorrow/
Title: Anticipating consumer needs today and tomorrow - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/consumer-tech-and-durables-outlook-2024/
Title: Consumer Tech & Durables Outlook 2024 - NIQ
Description: Get exclusive access to GfK data and expert analysis on Consumer Tech and Durables Outlook 2024. Watch the webinar now.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/pet-food-shoppers-are-the-ultimate-omnishoppers-are-you-prepared/
Title: Pet food shoppers are the ultimate omnishoppers—are you prepared? - NIQ
Description: Explore key insights on pet food shoppers' behaviors in 2022. Learn how to engage omnishoppers effectively. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2019/nielsens-lgbtq-policies-practices-honored-human-rights-campaign-foundation/
Title: Nielsen’s LGBTQ policies and practices honored by the Human Rights Campaign Foundation - NIQ
Description: Explore how NielsenIQ's LGBTQ policies earned top marks from the Human Rights Campaign. Learn more about our commitment to diversity!
Allow: https://nielseniq.com/global/en/news-center/2024/black-friday-2024-records-gebroken-ondanks-voorzichtige-prognoses/
Title: Black Friday 2024: Records gebroken ondanks voorzichtige prognoses - NIQ
Description: Black Friday 2024 breekt nieuwe records met een stijging van 3,6% in consumentenbestedingen aan Tech & Durables producten.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-we-code-automated-software-testing-to-deliver-leading-products/
Title: How we code: Automated Software Testing to deliver leading products
Description: Dzarrin Zubairy, Software Test Engineer at GfK shared her insights into the role, what she does on a daily basis, and what benefits it brings to the team.
Allow: https://nielseniq.com/global/en/news-center/2020/black-enterprise-women-of-power-summit-inspires-a-new-circle-of-women-at-nielsen/
Title: Black Enterprise Women of Power Summit inspires a new circle of women at Nielsen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/u-s-inflation-tracker-2022-what-should-you-expect-this-year/
Title: U.S. inflation tracker 2022: What should you expect this year? - NIQ
Description: Inflation is back with a vengeance. Our latest research out of our Advanced Analytics team explores how much prices are increasing and why.
Allow: https://nielseniq.com/global/en/insights/education/2022/total-distribution-points-tdp-cpg-brands/
Title: Total Distribution Points (TDP) & CPG Brands - NIQ
Description: While you can look at the growth of individual items, you need to pay attention to your brand as a whole. That's where total distribution points come in.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-retail-turnover-germany-2021/
Title: Map of the Month: GfK Retail Turnover, Germany 2021 - NIQ
Description: GfK’s Map of the Month for September illustrates the regional distribution of 2021 brick-and-mortar retail turnover in Germany.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/growing-in-an-inflationary-environment-in-australia/
Title: Growing in an inflationary environment in Australia - NIQ
Description: According to our NIQ Consumer Outlook Survey, 50% of Australians are worse off financially thanlast year, and 25% only have enough for the basics.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/using-data-to-identify-growth-driving-product-attributes/
Title: Using data to identify growth-driving product attributes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/maximizing-beverage-alcohol-sales-in-western-europe-requires-a-360-degree-market-view/
Title: Maximizing Beverage Alcohol sales in Western Europe requires a 360-degree market view - NIQ
Description: Maximizing Beverage Alcohol sales across On- and Off-Premise channels requires a 360-degree view of the market. NIQ shares top trends across the sector in Europe.
Allow: https://nielseniq.com/global/en/news-center/2024/renovating-dei-embracing-change-and-inclusion-an-niq-diversity-equity-inclusion-podcast/
Title: Partnership boosts allergen transparency
Description: Label Insight & FARE partner to improve allergen transparency for food shoppers—discover how this benefits CPG brands & consumers. Learn more!
Allow: https://nielseniq.com/global/en/insights/report/2024/inflation-trends-in-us-ecommerce-september-2023-vs-september-2022/
Title: Inflation trends in US ecommerce: September 2023 vs September 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-state-of-the-global-beauty-industry-in-2023-brandbank/
Title: The state of the global beauty industry in 2023 - NIQ
Description: NIQ Brandbank’s latest report examines global trends in the beauty industry for 2023, and how brands and retailers can create seamless shopping experiences for today’s omnichannel beauty shopper. ​
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-mri-analysis-shows-major-differences-in-fashion-attitudes-habits-of-younger-vs-older-millennials/
Title: GfK MRI Analysis Shows Major Differences in Fashion Attitudes, Habits of Younger vs. Older Millennials
Description: A new analysis from GfK MRI suggests that marketers may be leaving sales dollars on the table if they treat Millennials as a single group with uniform tastes and desires.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/shakti-sai-tyres-finding-expansion-opportunities-with-a-new-perspective/
Title: Shakti Sai Tyres: Finding expansion opportunities with a new perspective - NIQ
Description: Find out how Shakti Sai Tyres finds expansion opportunities with a new perspective with GfK. Read the success story
Allow: https://nielseniq.com/global/en/insights/webinar/2023/the-secret-trends-of-ecommerce-in-europe/
Title: The Secret Trends of eCommerce in Europe - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/news-center/2023/cmos-defy-the-odds-many-report-optimism-smooth-budgeting-and-real-time-insights-in-new-gfk-study/
Title: CMOs Embrace Optimism & Real-Time Insights | NIQ
Description: Despite ongoing crises, 78% of CMOs express optimism, with many investing in long-term brand strategies & leveraging real-time data insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-04-coronavirus-tracking-its-impact-on-brands-consumers/
Title: Coronavirus: Tracking it impact on brand & consumers
Description: In this podcast episode, we sit down with Stacy Bereck as she shares some insightful results from GfK Consumer Insight's Coronavirus Consumer Pulse study.
Allow: https://nielseniq.com/global/en/news-center/2020/powerful-industry-leaders-deliver-empowering-panel-discussion-international-womens-day/
Title: Powerful industry leaders deliver an empowering panel discussion on International Women’s Day - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-32-using-consumer-trends-for-strategic-insights/
Title: Using consumer trends for strategic insights | Podcast
Description: In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/in-the-crowded-us-beer-market-shelf-space-is-key-to-maximizing-sales/
Title: Shelf Space: Key to US Beer Market Sales
Description: Shelf space drives US beer market success—visibility boosts awareness, sales & growth. Learn strategies to optimize placement & boost revenue now!
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-retail-purchasing-power-europe-2023/
Title: Map of the Month: GfK Retail Purchasing Power, Europe 2023 - NIQ
Description: GfK’s Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/how-to-ensure-ongoing-content-compliance-success-in-cpg-ecommerce/
Title: How to ensure ongoing content compliance success in CPG ecommerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/climate-continues-to-recover/
Title: Climate Continues to Recover - NIQ
Description: The recovery in consumer sentiment in Germany continues in May. Germans' assessment of the economic outlook is clearly improving, their income expectations rise moderately and their willingness to save falls noticeably. However, their willingness to buy is only increasing minimally. Overall, the consumer climate improved for the fourth time in a row. In the June forecast, the indicator increases to -20.9 points, which is an improvement of 3.1 points compared to the previous month (revised to -24.0 points). These are the current findings of the GfK Consumer Climate powered by NIM.
Allow: https://nielseniq.com/global/en/info/strategic-competitive-analysis/
Title: Strategic competitive analysis - NIQ
Description: Strategic competitive analysis ✓ Definition ✓ Do companies really benefit from it ✓ Learn how NIQ helps companies to set up a strategic competitive analysis now!
Allow: https://nielseniq.com/global/en/insights/education/2024/revenue-optimization-strategies/
Title: Revenue Optimization Strategies for FMCG Brands - NIQ
Description: With FMCG brands forced to grapple with a shifting market, optimizing revenue is tougher than ever. Here are a few tips.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/which-type-of-people-are-the-most-avid-book-readers/
Title: Which type of people are the most avid book readers?
Description: Explore our infographic and see our findings by income, age, and gender across 17 countries.
Allow: https://nielseniq.com/global/en/insights/education/2019/its-in-the-bag-black-consumer-path-to-purchase/
Title: It’s in the bag - NIQ
Description: Discover key insights into the Black consumer's purchasing journey. Learn effective marketing strategies. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2017/daily-contact-lenses-surpass-monthlies-in-us-sales-account-for-38-of-market/
Title: Daily contact lenses surpass monthlies in US sales, account for 38% of market
Description: Point-of-sale (POS) data from GfK shows continued strong momentum for daily contact lenses, helping to drive overall dollar growth in the US soft contact lens market.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-report-highlights-top-trends-shaping-tech-durables-spending-in-2025/
Title: NIQ Report Highlights Top Trends Shaping Tech & Durables Spending in 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/digital-exposed-podcast-episode-1-season-two/
Title: Digital Exposed Podcast: Episode 1, Season Two - NIQ
Description: In this first episode of a brand new season of Digital Exposed we ask the question 'Has the Cost of living killed the focus on sustainability?'
Allow: https://nielseniq.com/global/en/insights/success-story/2023/sathya-maximizing-pricing-strategy-to-drive-sales-success/
Title: Maximizing pricing strategy to drive sales success - NIQ
Description: Retailer Sathya relies on GfK to inform fast decisions on pricing to stay competitive . Read the success story
Allow: https://nielseniq.com/global/en/legal/legally-assured-advice-important-information/
Title: Legally assured advice important information - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/product-promotion/
Title: Product promotion - NIQ
Description: Enhance sales and market growth with NIQ's product promotion solutions. Optimize pricing, leverage data-driven insights, and drive success. Partner with us today!
Allow: https://nielseniq.com/global/en/landing-page/bases-webinars/
Title: BASES Webinars - NIQ
Description: NIQ BASES webinars focusing on innovation, renovation & activation best practices and insights.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/hybrid-media-measurement-influenced-by-covid-19/
Title: Hybrid media measurement influenced by COVID-19
Description: Changes in methodologies and response rates have led to us moving toward hybrid media measurement solutions.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/can-corporate-citizenship-be-good-for-communities-and-the-bottom-line/
Title: The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/surge-in-sales-of-key-tech-as-summer-plans-take-hold/
Title: Surge in sales of key tech as summer plans take hold - NIQ
Description: Categories related to travel and summer activities record growth. Nuremberg, July 23, 2024 – As summer heats up, so do several categories in the global Consumer Tech and Durables (T&D) market. Products used during travel and outdoor activities, such as headphones, cameras and barbecues, are poised to take off. GfK's experts have identified innovative and premium products continuing to outperform the sector average.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-need-to-know-podcast-episode-1-balancing-sales-margins/
Title: Need to Know Podcast Episode 1: What CPG Brands Need to Know About Balancing Sales & Margins - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/whats-next-in-wellness/
Title: What’s Next in Wellness - NIQ
Description: Are you doing enough to meet the evolving needs of wellness-focused consumers in this inflation economy?
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-in-a-world-where-content-is-limitless-why-choose-to-walk-behind/
Title: Shelf‑ready content: stand out in limitless digital world
Description: Content reigns supreme—deliver seamless, rich product info to FMCG shoppers. Boost visibility, engagement & conversions. Dive in now!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/us-halloween-search-analysis-at-walmart/
Title: US Halloween search analysis at Walmart - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-four-smb-consumers/
Title: The four SMB consumers - NIQ
Description: Discover the various types of brand buyers, from the most agnostic in terms of brand choice, up to those with the most exclusive of brand buying preferences.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-and-transunion-collaborate-to-enable-targeted-advertising-with-first-party-retail-purchase-data/
Title: NielsenIQ & TransUnion: Advancing Targeted Advertising
Description: NielsenIQ partners with TransUnion to revolutionize targeted advertising using first-party retail data. Discover how!
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/founders-series-tribucha/
Title: Video: Tribucha co-founder breaks down how their innovative kombucha took over the shelves - NIQ
Description: NielsenIQ’s Founders Series speaks with successful CPG brands like Tribucha to see how success grows from experience and data.
Allow: https://nielseniq.com/global/en/news-center/2019/a-complex-multi-layered-video-ecosystem-is-taking-shape-in-sa/
Title: A complex, multi-layered video ecosystem is taking shape in SA
Description: An article by Rachel Thompson, Insights Director at GfK South Africa, giving insight into South African dads and how their roles have evolved. The article reveals some facts about our country's fathers based on GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/advanced-strategies-for-maintaining-the-amazon-buy-box/
Title: Advanced strategies for maintaining the Amazon Buy Box - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/two-wheeler-owners-have-high-degree-of-satisfaction-with-initial-quality/
Title: Two-Wheeler Owners Have High Degree of Satisfaction with Initial Quality - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-and-eyeota-announce-partnership/
Title: GfK and Eyeota announce partnership
Description: Eyeota – the global leader for local audience data – and GfK, one of the world’s leading market research organizations, have formed a partnership.
Allow: https://nielseniq.com/global/en/news-center/2018/audio-devices-become-smarter-and-sound-better/
Title: Audio devices become smarter and sound better
Description: Findings for the global audio market to be released at IFA 2018 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-gfk-drives-dialogues-on-tech-disruption-data-culture-and-genai-in-consumer-centric-era/
Title: NIQ-GfK drives dialogues on Tech Disruption, Data Culture and GenAI in Consumer-Centric Era - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/mir-marketing-intelligence-review-2019-1/
Title: MIR - Marketing Intelligence Review - 2019/1
Description: MIR - Marketing Intelligence Review - 2019/1
Allow: https://nielseniq.com/global/en/insights/analysis/2018/small-format-stores-show-strength-in-numbers/
Title: Small Format Stores Show Strength in Numbers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/engaging-with-consumers-in-a-multicultural-canada/
Title: Engaging with Consumers in a Multicultural Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2020/improve-your-odds-of-success-after-your-cpg-products-launch/
Title: Improve your odds of success after your CPG product’s launch - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2017/digital-vs-non-digital-advertising-where-should-you-be-investing/
Title: Digital vs. non-digital advertising: Where should you be investing?
Description: In our video we can help you to understand which of your media are delivering the best ROI - and which to invest more in to drive higher returns.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-launches-retail-analytics-for-small-cpg-brands/
Title: NielsenIQ launches retail analytics for small CPG brands - NIQ
Description: NielsenIQ, the leading authority in consumer intelligence, has launched Byzzer, a platform to provide market insights to small and emerging CPG brands.
Allow: https://nielseniq.com/global/en/insights/report/2023/opus-lite-brazil/
Title: OPUS Lite Brazil - NIQ
Description: Providing first-of-its-kind consumer research of the On Premise channel in multiple markets around the world, OPUS Lite offers brands introductory insights uncovering consumer demographics and their behaviour when visiting the channel.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-rise-of-data-transaction-platforms-the-next-big-data-frontier/
Title: The rise of Data Transaction Platforms, the next Big Data frontier
Description: The rise of Data Transaction Platforms, the next Big Data frontier
Allow: https://nielseniq.com/global/en/insights/analysis/2023/tracking-grocery-prices-junes-rate-of-cpg-inflation-holds-stalling-the-recent-downward-trend/
Title: Tracking Grocery Prices: June’s rate of CPG inflation holds, stalling the recent downward trend - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-root-and-splendor-a-journey-of-passion-perseverance-and-premium-products/
Title: Video: Root and Splendor: A Journey of Passion, Perseverance, and Premium Products - NIQ
Description: Explore Root and Splendor's journey of passion and perseverance in premium products. Discover insights now!
Allow: https://nielseniq.com/global/en/insights/report/2022/beauty-trending-insights-botanical-ingredients/
Title: Beauty trending insights: Botanical ingredients - NIQ
Description: Botanical ingredients are an emerging trend in the beauty industry. Learn more about the benefits of incorporating them in your products.
Allow: https://nielseniq.com/global/en/info/rebranding/
Title: Rebranding - NIQ
Description: Discover the transformative power of rebranding to enhance your brand's performance. Explore strategies, examples, & key steps for successful rebranding. Contact NIQ now!
Allow: https://nielseniq.com/global/en/news-center/2023/sales-of-tcg-to-pick-up-in-2023-as-inflationary-pressures-soften-in-asia/
Title: Sales of TCG to pick up in 2023 as inflationary pressures soften in Asia - NIQ
Description: The Asia Pacific market for Technical Consumer Goods faced some challenges in 2022 owing to the impact of global economic situation, with inflation topping the list. With a number of issues continuing to weigh on economies and impact consumers, GfK forecasts 2023 to be a stable year backed by value seeking consumers driving revenue growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/the-future-of-media-currencies-one-year-on/
Title: The future of media currencies one year on
Description: Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time. We outlined three possible scenarios for the future.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-announces-sale-of-global-connect-business-to-advent-international-for-2-7-billion/
Title: Nielsen announces sale of global connect business to Advent International for $2.7 billion - NIQ
Description: Discover how Nielsen's $2.7 billion sale of its Global Connect business to Advent International will reshape the market. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2025/fmcg-growth-momentum-shifts-rural-india-and-small-players-take-charge/
Title: FMCG Growth Momentum Shifts: Rural India and Small Players Take Charge - NIQ
Description: Discover key trends in volume, pricing, and category performance with NielsenIQ FMCG Market insights. Learn more about rural India dynamics and how small players fuel FMCG growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-to-adapt-to-us-online-retail-trends-in-2023/
Title: How to adapt to US online retail trends in 2023 - NIQ
Description: Download NIQ Brandbank’s latest eBook to understand what 2022 meant for the CPG industry in the US, and to prepare for the trends in 2023.
Allow: https://nielseniq.com/global/en/insights/education/2022/whats-next-for-the-clean-beauty-movement/
Title: What’s next for the clean beauty movement - NIQ
Description: Learn about the latest developments in the natural and sustainable beauty and personal care movement by downloading NiselenIQ’s latest report.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/unleashing-data-driven-personalization/
Title: Success Story: Rema 1000 | NIQ Activate
Description: Read the success story!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/brandbank-how-to-appeal-to-the-cautious-shopper-in-a-cost-of-living-crisis/
Title: How to appeal to the cautious shopper in a cost-of-living crisis - NIQ
Description: New research from NielsenIQ Brandbank shows how brands can connect with cautious shoppers during a period of global inflation.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/rising-fmcg-rural-growth-underpinned-by-stable-consumption-in-india/
Title: Rising FMCG rural growth underpinned by stable consumption in India - NIQ
Description: Unlock the latest insights into India's FMCG market dynamics with NielsenIQ's Q1'24 Snapshot. Explore trends in the FMCG as rural growth surges, Non-Food categories thrive, and Traditional Trade holds steady. Stay informed to refine your market strategy and drive success in the evolving retail landscape.
Allow: https://nielseniq.com/global/en/info/distribution-channels/
Title: Distribution Channels - NIQ
Description: GfK's ongoing market monitoring and intelligence can help businesses manage their chosen distribution channels, identify potential issues, and adjust strategies accordingly.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/health-and-wellness-business-landscape-2022/
Title: Health and Wellness Business Landscape 2022 - NIQ
Description: The health and wellness landscape has changed more than nearly any other industry in the past few years. Here's what you need to know.
Allow: https://nielseniq.com/global/en/insights/education/2021/pet-retailer-collaboration-pricing-promotions/
Title: How to develop pricing and promotional strategies that win - NIQ
Description: Here are three tips for working with your retail partners to develop pricing and promotional strategies that create win-win outcomes
Allow: https://nielseniq.com/global/en/insights/education/2021/it-s-time-to-plant-the-seeds-for-future-growth/
Title: Plant the seeds of future growth: Stop reacting, start planning for revenue management - NIQ Driving future growth during the pandemic
Description: Over the course of the pandemic, we’ve witnessed a trend from manufacturers as they shift from planning to reacting. But there is significant risk for manufacturers who put pricing and promotion optimization on hold.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-associates-return-puerto-rico-continue-post-hurricane-recovery-efforts/
Title: Nielsen associates return to Puerto Rico to continue post-hurricane recovery efforts - NIQ
Description: Explore Nielsen's commitment to Puerto Rico's recovery post-hurricane. Learn how our associates are making a difference. Join us!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/brand-aid-let-consumer-confidence-index-reveal-consumers-concerns/
Title: Brand aid: Let Consumer Confidence Index reveal consumers’ concerns - NIQ
Description: September sees a sudden drop in the confidence levels of Brits earning £35,000-£49,999 due to concern for the UK’s economy in the coming 12 months.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/webinar-state-of-ecommerce-in-europe-in-2024/
Title: Webinar: State of Ecommerce in Europe in 2024 - NIQ
Description: Watch our latest webinar “State of E-commerce in Europe in 2024” to power your e-commerce strategy and succeed in 2024
Allow: https://nielseniq.com/global/en/insights/report/2023/french-wine-across-the-globe-report/
Title: French Wine Across the Globe Report - NIQ
Description: CGA by NielsenIQ’s ‘French Wine across the Globe' Report harnesses the power of OPM consumer and volumetric data to explore the consumption patterns and market presence of French wine in major global markets.
Allow: https://nielseniq.com/global/en/insights/report/2016/share-of-retail-video-dvd-blu-ray-and-vhs-sales-value-by-type-2000-2014/
Title: Share of retail video (DVD, Blu-ray and VHS) sales value by type, 2000–2014
Description: Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-ebook-use-enriched-media-and-enhanced-product-content-to-drive-conversions/
Title: eBook: Use enriched media and enhanced product content to drive conversions - NIQ
Description: Download our eBook to learn how you can capitalize on enriched media and enhanced product content to drive conversions.
Allow: https://nielseniq.com/global/en/news-center/2023/2023-niq-bases-breakthrough-innovation-awards-in-europe/
Title: 2023 NIQ BASES Breakthrough Innovation Awards in Europe - NIQ
Description: Discover key insights from the 2023 NielsenIQ BASES Breakthrough Innovation Awards in Europe. Learn how winners innovate!
Allow: https://nielseniq.com/global/en/insights/education/2021/pet-product-retail-sales-drivers/
Title: Pet Product Sales Drivers – 3 Data‑Driven Strategies
Description: Pet product sales drivers revealed: pricing, promotions & competitor insight. Optimize strategy and grow market share—learn how now!
Allow: https://nielseniq.com/global/en/news-center/2022/new-gfk-study-shows-ev-tax-credit-restrictions-will-alter-many-car-purchase-decisions-upend-brand-loyalties/
Title: New GfK study shows EV tax credit restrictions will alter many car purchase decisions, upend brand loyalties - NIQ
Description: May suppress EV sales, driving buyers to delay purchases or revert to hybrids, gas-powered engines
Allow: https://nielseniq.com/global/en/news-center/2018/microsoft-and-nielsen-accelerate-retail-innovation-through-data-and-ai-announce-strategic-alliance/
Title: Microsoft and Nielsen accelerate retail innovation through data and AI; announce strategic alliance - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/understanding-native-american-beauty-consumers/
Title: Understanding Native American beauty consumers - NIQ
Description: Native American consumers represent a small, but powerful, force in the beauty and personal care industries.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/gardening-and-home-improvement-trends-to-watch-in-coming-12-months/
Title: Gardening and Home Improvement trends to watch in coming 12 months
Description: Explore the latest trends shaping the Gardening and Home Improvement market and where the growth opportunities lie over the coming 12 months.
Allow: https://nielseniq.com/global/en/insights/education/2021/4-challenges-to-increasing-brand-resonance-with-modern-consumers/
Title: 4 challenges to increasing brand resonance with modern consumers - NIQ
Description: In this blog post, we’ll take a closer look at the challenges to obtaining brand resonance and how brands can overcome them and win over consumers.
Allow: https://nielseniq.com/global/en/events/2023/a-key-ingredient-for-growth-driving-innovation-successfully-with-the-full-omnichannel-view/
Title: Webinar on-demand page - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/bases-client-success-stories/
Title: BASES Client Success Stories - NIQ
Description: Discover how NielsenIQ BASES drives brand success through real client stories. Learn key strategies and insights. Explore now!
Allow: https://nielseniq.com/global/en/landing-page/consumer-outlook-global-state-of-consumers/
Title: Global Consumer Outlook Landing Page - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/omnishopper-leakage-conversion-conundrum/
Title: The conversion conundrum: Analyzing sales leakage through an omnishopper lens - NIQ The conversion conundrum: Analyzing leakage through an omnishopper lens
Description: Managing sales leakage and maximizing share of wallet are top priorities for retailers and CPG manufacturers. Identify leakage gaps with Omnishopper insights.
Allow: https://nielseniq.com/global/en/landing-page/linkontro/
Title: Linkontro - NIQ
Description: Linkontro it's Italy's largest FMCG community. Join the industry leaders and discover new ideas for a sustainable future.
Allow: https://nielseniq.com/global/en/news-center/2023/is-sustainability-already-a-core-driver-for-global-tech-and-durables-shoppers/
Title: Sustainability in Tech & Durables – Shopper Drivers 2023
Description: Sustainability now drives Tech & Durables shoppers—energy labels, eco‑claims & refurbished growth. Discover consumer trends today!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/carrefour-saw-elevated-cart-value-after-implementing-rich-media-content/
Title: Carrefour Boosts Cart Value with Rich Media Content | NIQ
Description: Discover how Carrefour enhanced online shopper engagement & increased average cart value by integrating rich media content into their product listings.
Allow: https://nielseniq.com/global/en/news-center/2018/community-engagement-critical-diversity-inclusion-strategy/
Title: Community engagement is critical to Diversity & Inclusion strategy - NIQ
Description: Discover how community engagement enhances diversity and inclusion strategies. Learn key insights and best practices. Explore more now!
Allow: https://nielseniq.com/global/en/events/2024/bases-australia-ai-event/
Title: BASES Australia ai event - NIQ
Description: Discover cutting-edge AI insights at the 2024 BASES Australia Event. Join industry leaders for transformative discussions. Register now!
Allow: https://nielseniq.com/global/en/news-center/2019/three-driving-forces-shaping-the-major-domestic-appliances-market/
Title: Three driving forces shaping the Major Domestic Appliances market
Description: GfK findings for the global MDA market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/outdoor-market-study/
Title: Outdoor Market Study - NIQ
Description: What outdoor sports are popular in Europe? How is the second-hand sports market doing? Study of the outdoor market.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-earns-seventh-consecutive-perfect-score-in-2020-human-rights-campaigns-corporate-equality-index/
Title: Nielsen earns seventh consecutive perfect score in 2020 Human Rights Campaign’s Corporate Equality Index - NIQ
Description: Discover how Nielsen achieved a perfect score in the 2020 Corporate Equality Index for the seventh year. Learn more about our commitment to equality!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/understanding-your-performance-benchmarks-as-a-small-brand/
Title: Understanding your performance benchmarks as a small brand - NIQ
Description: What are the right performance benchmarks for small and medium-sized brands?
Allow: https://nielseniq.com/global/en/insights/report/2023/on-premise-wine-report/
Title: On Premise Wine Report - NIQ
Description: CGA by NIQ’s On Premise Wine Report uses OPUS data to delve into the opportunities of the Wine category in the On Premise.
Allow: https://nielseniq.com/global/en/landing-page/bases-tl-beer-packaging/
Title: BASES TL Beer Packaging - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/embracing-the-circular-economy-through-the-marketplace-model/
Title: Embracing the Circular Economy Through the Marketplace Model - NIQ
Description: MediaMarktSaturn discusses about circular economy and how they are using their marketplace to respond to consumer demand.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-brandbank-expands-to-united-arab-emirates-and-philippines/
Title: NIQ Brandbank expands to United Arab Emirates and Philippines - NIQ
Description: We’re pleased to announce that we are launching NIQ Brandbank businesses in the United Arab Emirates and Philippines in Q2 2023. Led by the NIQ Brandbank Global Expansion team, both markets have onboarded retailers to endorse a supplier funded content management business.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/beyond-point-of-sale-data-which-consumer-needs-trigger-the-start-of-the-purchase-cycle/
Title: Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?
Description: Our new solution hat provides a full view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Allow: https://nielseniq.com/global/en/landing-page/execute-your-brand-vision-with-united-supermarkets-and-niq-brandbank/
Title: Execute your Brand Vision with United Supermarkets and NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/new-video-series-gentalk-sparks-conversations-diversity-inclusion/
Title: New video series ‘GenTalk’ sparks conversations on Diversity and Inclusion - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/retail-pricing/
Title: Retail pricing - NIQ
Description: Maximize profitability with NIQ's retail pricing solutions. Optimize strategies, gain market insights, and drive growth in the competitive retail landscape.
Allow: https://nielseniq.com/global/en/insights/education/2019/getting-to-know-your-consumer/
Title: Getting to know your consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/gfkconsult-regional-outlook-2023-europe/
Title: gfkconsult regional outlook 2023 Europe
Description: Expert insights and strategic direction to master the 2023 European Tech and Durables market. Watch the videos from our experts.
Allow: https://nielseniq.com/global/en/landing-page/subscribe-to-nielseniqs-beverage-alcohol-industry-newsletter/
Title: Subscribe to NielsenIQ’s Beverage Alcohol Industry Newsletter - NIQ
Description: Subscribe to NielsenIQ’s Beverage Alcohol Industry Newsletter and get the Full View of the beverage sector!
Allow: https://nielseniq.com/global/en/news-center/2019/total-new-zealand-rnz-audience-measurement-s2-2019/
Title: Total New Zealand RNZ Audience Measurement S2 2019
Description: Results of the Total New Zealand 2019 RNZ Measurement Survey 2 conducted by GfK were released today at 1pm.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/its-time-for-facts-not-fear-asian-americans-are-doing-their-part/
Title: It’s time for facts, not fear: Asian Americans are doing their part - NIQ
Description: Explore how Asian Americans contribute positively during crises. Learn key facts and dispel fears. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2024/k-beautys-glow-up/
Title: K-beauty’s glow up - NIQ
Description: Download the K-beauty’s glow up report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/insights/report/2023/channel-strategy-report-2023/
Title: Channel Strategy Report 2023 - NIQ
Description: CGA by NIQ’s Channel Strategy report 2023 offers a comprehensive overview of On Premise channels. It uncovers profiles of interest, information around consumer visitation, and their consumption behaviors within the channel – key to informing successful On Premise strategies.
Allow: https://nielseniq.com/global/en/news-center/2020/mri-simmons-reveals-covid-19-impact-on-sports-fans/
Title: MRI-Simmons reveals COVID-19 impact on sports fans
Description: Latest Sports Fan Study provides insight into the attitudes and behaviors of ‘Sports Deprived” Americans
Allow: https://nielseniq.com/global/en/insights/analysis/2022/turkeys-e-commerce-growth-trend-presents-big-opportunities-for-online-players/
Title: Turkey’s e-commerce growth trend presents big opportunities for online players - NIQ
Description: Turkey’s e-commerce sector has exploded over the last three years, creating huge opportunities for manufacturers and retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/predictions-for-the-golden-quarter-spotlight-on-black-friday-2023/
Title: Promotions
Description: After a tough year, many brands will have high hopes for 2023’s ‘golden quarter’. We look at Prime Day and Black Friday to see what new trends brands need to be aware of.
Allow: https://nielseniq.com/global/en/insights/report/2015/win-the-battle-for-loyal-customers/
Title: Win the battle for loyal customers
Description: Financial services customers are returning to trusted brands but expect specific reward for loyalty. We identify four core emotional and rational triggers that prompt loyal customers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/mustard-shortages/
Title: Mustard shortages - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/new-2019-cresta-zones-offer-universal-standard-for-global-risk-management/
Title: New 2019 CRESTA zones offer universal standard for global risk management
Description: GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/new-year-new-content-beauty-social-trends-to-watch-in-2022/
Title: New year, new content: Beauty social trends to watch in 2022 - NIQ
Description: NielsenIQ Connected Partner Pcsso observes a shift in consumer sentiment across social media beauty trends. User-generated content shows that beauty consumers are hungry for recovery and celebrating a return to a more normal life.
Allow: https://nielseniq.com/global/en/news-center/2016/when-less-is-more-nearly-two-out-of-three-global-consumers-say-they-follow-specialized-diets-that-omit-certain-ingredients/
Title: Specialized Diets: 64% of Global Consumers Embrace Them
Description: 64% follow ingredient-limited diets; 68% pay more for clean foods. Learn regional trends, sensitivities & brand opportunities now!
Allow: https://nielseniq.com/global/en/insights/infographic/2022/2022-allergy-season-forecast/
Title: 2022 allergy season forecast - NIQ
Description: Recent studies indicate that this year’s allergy season may last longer and come on stronger thanks to climate change. As pollen counts surge across the U.S., sales of over-the-counter allergy medication are on track to surpass those of last year’s allergy season.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/totally-bananas-australias-favourite-fruit-continues-to-flourish/
Title: Totally bananas: Australia’s favorite fruit continues to flourish - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/beyond-point-of-sale-data-the-importance-of-understanding-early-usage-in-the-consumer-journey/
Title: Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey
Description: ‘Hygiene & user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics. Read more about the importance of understanding early usage in the
Allow: https://nielseniq.com/global/en/insights/analysis/2018/tops-of-2018-top-growing-beer-categories/
Title: Tops of 2018: Top-growing beer categories and their respective share of market - NIQ
Description: The fastest growing beer categories and drinking trends as measured by NielsenIQ's share of market data tools.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/ask-the-dietitian-the-future-of-sweeteners/
Title: Ask the dietitian: The future of sweeteners - NIQ
Description: Learn about the future of sweeteners and sugar substitutes - like stevia, monk fruit, yacon syrup, and allulose - and what consumers are looking for directly from one of our dietitians in this Q&A
Allow: https://nielseniq.com/global/en/insights/analysis/2022/could-declining-product-categories-find-growth-in-the-corner-store/
Title: Could declining product categories find growth in the corner store? - NIQ
Description: The role that the corner store plays in US consumers’ lives has evolved to include utilizing them as an extended pantry.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-and-databricks-join-forces-to-revolutionize-retail-with-innovative-joint-solution/
Title: NIQ and Databricks Join Forces to Revolutionize Retail with Innovative Joint Solution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/period-care-in-2022-reusable-options-pick-up-steam/
Title: Period care in 2022: reusable options pick up steam - NIQ
Description: Reusable period care is a growing category in the beauty industry. Learn more about these products in the beauty sphere.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/the-evolving-role-of-private-labels-in-modern-retail/
Title: The Evolving Role of Private Labels in Modern Retail - NIQ
Description: Creating a holistic approach can pave the way for identifying new private label opportunities, designing marketing strategies to ensure growth
Allow: https://nielseniq.com/global/en/insights/report/2025/green-gauge-consumer-study/
Title: Green Gauge® Consumer Study - NIQ
Description: Understand how environmental concerns impact consumer decisions with NIQ's Green Gauge reports. Speak about what matters to customers, contact NIQ.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/beauty-industry-brand-insights-report-emerging-trends-for-2021/
Title: Beauty Industry & Brand Insights Report: Emerging Trends for 2021 - NIQ
Description: Unlock which beauty consumer trends are on the rise and who is best poised to capitalize on them across six beauty segments.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/international-findings-show-top-five-countries-most-interested-in-each-area-of-home-improvement/
Title: International findings show top five countries most interested in each area of home improvement
Description: Internationally, women are most likely to want better décor; men better size and layout.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/bases-masterclass-webinar-series-innovators-guide-to-success-in-inflationary-times/
Title: BASES Masterclass Webinar Series: Innovator’s guide to success in inflationary times - NIQ % %
Description: The common challenges of developing CPG innovations during inflationary times and how to achieve success
Allow: https://nielseniq.com/global/en/news-center/2019/using-nielsens-data-science-acumen-help-young-people-succeed-work/
Title: Using Nielsen’s data science acumen to help young people succeed at work - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/what-you-can-learn-from-direct-to-consumer-healthcare-brands/
Title: What you can learn from direct-to-consumer healthcare brands - NIQ
Description: Direct-to-consumer healthcare brands have made waves in the industry and serve as great examples for traditional manufacturers and retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/as-curious-as-the-dark-side-of-the-individual/
Title: As curious as the dark side of the individual
Description: Segmentations can be an incredibly powerful tool for businesses, providing strong platforms for innovation and a targeted approach to customer relations.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-reaches-1-million-followers-on-linkedin/
Title: NIQ reaches 1 million followers on LinkedIn - NIQ
Description: We've reached 1 million followers on our LinkedIn account--a major milestone since our profile creation three years ago.
Allow: https://nielseniq.com/global/en/insights/education/2023/back-to-the-future-the-quest-for-alternatives-to-traditional-survey-research/
Title: Back to the future: The quest for alternatives to traditional survey research - NIQ
Description: Discover innovative alternatives to traditional survey research with NielsenIQ. Explore future trends and insights. Learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2021/76954/
Title: Africa Prospects Indicator, 10th Edition - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/asia-pacific-thrives-as-global-tech-hub-despite-economic-challenges/
Title: Asia-Pacific Thrives as Global Tech Hub Despite Economic Challenges - NIQ
Description: The consumer tech & durables industry in APAC is experiencing a transformative phase driven by fast evolving market trends and shifting consumer behavior.
Allow: https://nielseniq.com/global/en/insights/report/2016/connected-consumer-index-2/
Title: Connected Consumer Index
Description: GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
Allow: https://nielseniq.com/global/en/insights/report/2017/consumer-electronics-ce-market-stabilizing/
Title: Consumer Electronics: CE market stabilizing
Description: After a heavy second quarter, the CE market is stabilizing and grows 0.5% in value, the volume on the contrary decreases with 2%.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/long-term-brand-building-a-witness-statement/
Title: Brand-building & business strategy should work hand in hand
Description: Aoife McDonald, Strategic Marketing Director at Kerry Group, explains how marketers should approach brand-building & business strategy as one. Read on now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-cpg-founder-share-how-a-novel-idea-became-a-pet-care-shelf-staple/
Title: Pet Care Shelf Staple – Shameless Pets Founder’s Journey
Description: How Shameless Pets turned food waste into pet care success—discover their story, data-driven growth & shelf impact. Watch full video now!
Allow: https://nielseniq.com/global/en/insights/report/2024/finance-market-snapshot/
Title: Finance Market Snapshot for Thailand - NIQ
Description: Access consumer financial products usage and understand brand relationship to help you enhance brand strategic direction
Allow: https://nielseniq.com/global/en/insights/analysis/2023/master-the-2023-european-tech-and-durables-market/
Title: gfkconsult Regional Report: European Market Outlook 2023
Description: Discover the latest insights and strategic direction in Europe with gfkconsult’s Regional Report.
Allow: https://nielseniq.com/global/en/news-center/2021/mms-and-gfk-launch-online-video-currency-in-sweden/
Title: MMS and GfK launch online video currency in Sweden - NIQ
Description: Mediamätning i Skandinavien (MMS) have published first figures on online video viewing using a newly launched reach model developed by GfK called Audience Ascription Model (AAM). This is a major step toward providing total video currency for Sweden. The resulting fully integrated dataset provides a reliable basis for granular analysis and reporting of even the most niche digital channels.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-named-a-top-company-for-women-and-diverse-leaders/
Title: Nielsen named a top company for women and diverse leaders - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/report-understanding-the-lgbtq-consumer-in-australia/
Title: Report: Understanding the LGBTQ+ consumer in Australia - NIQ
Description: The Australian LGBTQ+ community holds unique demographics, lifestyle, and attitudes that retailers and brands need to be aware of.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/role-of-promotion-and-the-courage-to-lead-in-2023/
Title: Role of promotion and the courage to lead in 2023 - NIQ
Description: Steve Zurek, NIQ Thought Leader for U.S. Analytics, writes about the importance of promotion and the critical window of opportunity closing for manufacturers.
Allow: https://nielseniq.com/global/en/insights/report/2023/reading-trends-correctly-is-the-path-to-success-in-2023/
Title: Reading Trends Correctly is the Path to Success in 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/promotional-pricing/
Title: Promotional pricing - NIQ
Description: Promotional Pricing ✓ Definition ✓ How and why companies benefit from it ✓ Learn how NIQ helps companies crafting strategic promotional pricing campaign now!
Allow: https://nielseniq.com/global/en/insights/education/2024/spotting-the-next-cpg-unicorn/
Title: Spotting the Next CPG Unicorn - NIQ
Description: Investors are always looking for the next big thing. But how can they use data to make the most informed decisions?
Allow: https://nielseniq.com/global/en/news-center/2022/jessica-talks-resilience-and-mental-health/
Title: Jessica talks resilience and mental health - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-apac-consumers-embrace-private-labels-while-name-brands-sustain-their-strength/
Title: NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-picks-wagatha-to-lead-consumer-life-in-north-america/
Title: GfK picks Wagatha to lead Consumer Life in North America
Description: He brings over 25 years of marketing, research, and consulting experience to this new role.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-database-the-business-of-sustainability/
Title: The Database: The Business of Sustainability - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-committed-addressing-climate-change-impacts/
Title: Nielsen is committed to addressing climate change impacts - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsens-earth-week-2020-staying-connected-through-covid-19/
Title: Nielsen’s Earth Week 2020: Staying connected through COVID-19 - NIQ
Description: Explore Nielsen's Earth Week 2020 insights on staying connected during COVID-19. Discover key trends and data. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2023/hospitality-market-monitor-january-2023/
Title: Hospitality Market Monitor - Issue 37 - NIQ
Description: Unprecedented inflation in energy bills and other costs led to a net decline of 1,611 licensed premises in the fourth quarter of 2022, the new Hospitality Market Monitor from AlixPartners and CGA by NielsenIQ reveals. Download the latest report for more information.
Allow: https://nielseniq.com/global/en/insights/education/2020/driving-a-higher-turn-rate-three-ways-your-cpg-brand-can-maintain-post-launch-success/
Title: Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success - NIQ
Description: As a CPG manufacturer, it’s satisfying to see your product on the shelf. Here’s how using data can help maximize your product’s turn rate after a successful launch.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-episode-3-fragmented-e-commerce-landscape-highlights-and-lookouts-from-different-regions/
Title: Let’s talk E-commerce! Episode 3: Fragmented e-commerce landscape - highlights and lookouts from different regions - NIQ
Description: In the third episode of “Let’s talk E-commerce!”, our expert speakers discuss fragmented e-commerce landscape and market trends.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-included-in-the-bloomberg-gender-equality-index-for-second-consecutive-year/
Title: Nielsen included in the Bloomberg Gender-Equality Index for second consecutive year - NIQ
Description: Discover how Nielsen champions gender equality, earning a spot in Bloomberg's Gender-Equality Index again. Learn more about our commitment!
Allow: https://nielseniq.com/global/en/insights/report/2023/christmas-in-the-on-premise-2022/
Title: Christmas in the On Premise 2022 - NIQ
Description: CGA by NIQ’s Christmas Report 2022 is based on in-depth research into consumer behaviour in the On Premise over the festive period, supported by sales data to inform your strategic decisions over this peak sales period.
Allow: https://nielseniq.com/global/en/insights/report/2023/australian-on-premise-path-to-purchase/
Title: Australian On Premise Path to Purchase - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/product-insights-solutions-contact-us/
Title: Product Insights Solutions - Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/trends-key-figures-the-online-fashion-market/
Title: Trends & Key Figures: the online fashion market - NIQ
Description: A 3€ dress from Shein and a Sézane jacket bought second-hand on Vinted: discover the trends & key figures of the online fashion market.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-argentina-en/
Title: Retail Spend Barometer Q2 2024 Argentina - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-brits-spent-281-5bn-on-consumer-goods-in-2023/
Title: NIQ Retail Spend Barometer: Brits spent £281.5bn on consumer goods in 2023 - NIQ
Description: Discover key insights on UK consumer spending in 2023 with NielsenIQ's Retail Spend Barometer. Learn more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/gfk_sustainability_pledge_for_people_partners_planet_/
Title: GfK_sustainability_pledge_for_people_partners_planet_ - NIQ
Description: GfK believes that it is only by setting ambitious targets that we will make the world a better place. Find out more about our pledges for People, Partners and Planet.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/sirius-buying-group-identifying-opportunities-in-a-challenging-retail-market/
Title: Sirius Buying Group: Identifying opportunities in a challenging retail market - NIQ
Description: Find out how Sirius optimize and tailor their offering to individual markets with GfK Read the success story!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/nielseniq-beauty-buzz-navigating-the-beauty-e-commerce-landscape-in-france/
Title: NielsenIQ Beauty Buzz: Navigating the beauty e-commerce landscape in France - NIQ
Description: Understand the dynamics within e-commerce beauty France. Navigating through the different retailers and retail groups.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-purchasing-power-germany-2023/
Title: Map of the Month: GfK Purchasing Power, Germany 2023 - NIQ
Description: GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2023.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-cincinnati-office-wins-top-transit-friendly-destination-award/
Title: Nielsen Cincinnati office wins top transit-friendly destination award - NIQ
Description: Discover how Nielsen's Cincinnati office earned the top transit-friendly award. Learn key insights and strategies. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-demographics-senior-households-germany-2023/
Title: Map of the Month: GfK Demographics, Senior households, Germany 2023 - NIQ
Description: GfK's Map of the Month for March shows the regional distribution of senior households in Germany in 2023.
Allow: https://nielseniq.com/global/en/news-center/2023/need-to-know-podcast-episode-3-live-qampa-questions-from-our-clients-on-pricing/
Title: Need to Know Podcast Episode 3: Live Q&A - Questions from our Clients on Pricing - NIQ
Description: Listen to NIQ experts, Erica Harrison, Vice President of Analytics and Steve Zurek, Vice President of Thought Leadership as they answer questions from NIQ clients in real time on the balancing act between sales & margins.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-is-retail-media-a-comprehensive-guide-for-cpgs/
Title: What is retail media? A comprehensive guide for CPGs. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/consumer-transaction-data-for-investors/
Title: Unlocking the Power of Consumer Transaction Data for Investors - NIQ
Description: In the age of information, consumer transaction data has emerged as a critical asset for investors and analysts. This treasure trove of insights not only reveals current market trends but also helps forecast future economic shifts, making it indispensable for strategic decision-making. In this feature piece, we'll explore how investors can harness the power of consumer transaction data to stay ahead of the curve and maximize returns.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/5-tips-to-optimize-your-advertising-roi/
Title: 5 tips to optimize your advertising ROI
Description: As budgets shift from traditional media to digital media platforms, brand marketers need to optimize their advertising ROI. Here are 5 tips on how.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/understanding-todays-omnishopper/
Title: Understanding the impulse shopping of today's omnishopper - NIQ
Description: While many might assume that impulse shopping happens more often in physical stores, there are several categories where online impulse purchases outpace those in brick-and-mortar environments.
Allow: https://nielseniq.com/global/en/news-center/2020/out-of-the-red-technical-consumer-goods-counter-difficult-economic-climate-2/
Title: Out of the red – Technical Consumer Goods counter difficult economic climate - NIQ
Description: The last few weeks and months have been a whirlwind for anyone working in the Technical Consumer Goods (TCG) markets. Looking forward, GfK expects the value of this market to remain strong - at last year’s level. For 2020, such 0 percent “growth” equals an estimated market value of 1.0 trillion EUR, including North America. A solid period of recovery paves the way for this significant comeback, driven by consumers’ “at-home” focus and add-on demand due to digitization during lockdown. These are GfK's findings for the global TCG market forecast 2020.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-continues-expansion-of-connected-partner-program-roster-with-retail-focus/
Title: Nielsen continues expansion of connected partner program roster with retail focus - NIQ
Description: Discover how Nielsen's Connected Partner Program is revolutionizing retail analytics. Learn more about our latest expansions!
Allow: https://nielseniq.com/global/en/info/pricing-strategy/
Title: Pricing strategy - NIQ
Description: Enhance sales and market growth with NIQ. Optimize pricing, leverage data-driven insights, and drive success. Partner with us today!
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-05-understanding-cbd-consumers/
Title: Understanding CBD Consumers
Description: Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal the forces and trends behind its rise.
Allow: https://nielseniq.com/global/en/insights/report/2023/mobile-commerce-easy-delivery-and-payments-and-smart-inventorymeta-retailers-invest-in-2024/
Title: Mobile commerce, easy delivery and payments, and smart inventory: META retailers invest in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/infographic-omnichannel-shopping-rising-rapidly-for-everyday-items/
Title: Infographic: Omnichannel shopping rising rapidly for everyday items
Description: GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/the-fight-to-remain-relevant-if-the-u-s-enters-a-recession/
Title: The fight to remain relevant if the U.S. enters a recession - NIQ
Description: Preparation for long-term changes in the habits of retail shoppers due to COVID-19 is essential to the future health of your business.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/ask-the-dietitian-2022-top-diets/
Title: Ask the dietitian – 2022 top diets - NIQ
Description: Discover top diet trends of 2022 with expert insights from a dietitian. Learn what works for health and wellness. Read more now!
Allow: https://nielseniq.com/global/en/panel/neurolabs-chicago/
Title: Chicago Neuro Labs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-unveils-bases-ai-screener-helping-cpg-brands-thrive-in-the-age-of-hyper-innovation/
Title: NIQ Unveils BASES AI Screener: Helping CPG Brands Thrive in the Age of Hyper-Innovation - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/do-device-swipes-deliver-a-perfect-match-for-innovation-testing/
Title: Do device swipes deliver a perfect match for innovation testing? - NIQ
Description: Explore how device swipes can revolutionize innovation testing in our latest analysis. Dive in for cutting-edge insights today!
Allow: https://nielseniq.com/global/en/news-center/2016/robotic-lawnmowers-and-natural-garden-chemical-products-are-the-latest-trends/
Title: Robotic lawnmowers and natural garden chemical products are the latest trends
Description: Latest GfK-results of the gardening market for the first half of 2016.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/investing-in-trust-will-lubricate-business-frictions-in-china/
Title: Investing in trust will lubricate business frictions in China - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/retail-trends-and-technologies-pt-i/
Title: Retail trends and technologies - pt. I
Description: Let's discuss the retail trends and technologies which stood out at EUROCIS-2019 and NRF-2019. Intelligent retailing includes a whole ambit of technologies
Allow: https://nielseniq.com/global/en/insights/education/2022/should-small-brands-explore-quick-commerce/
Title: Should small brands explore quick commerce? - NIQ
Description: Quick commerce also known as q-commerce is the retail trend something that small and medium businesses need to prioritize in their growth strategy?
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-brands-can-embrace-the-phygital-reality-trend/
Title: How brands can embrace the phygital reality trend
Description: The phygital reality trend is accelerating! Find out how brands can use VR and AR to create engaging phygital reality experiences for the techie consumer.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/category-vision-unleashed-boost-growth-with-assortment-optimization-and-shelf-excellence/
Title: Category Vision Unleashed: Boost growth with assortment optimization and shelf excellence - NIQ
Description: Amid economic challenges, specific action plans are required to unleash the category vision and win on the shelf. To cope with this rapidly changing environment, it is critical to reduce any assortment complexity that helps simplify the product range and reduce the shopper’s paradox of choice. Review our NIQ webinar that offer exclusive cross-regional content.
Allow: https://nielseniq.com/global/en/news-center/2016/rb-selects-nielsen-as-global-information-and-analytics-provider/
Title: RB selects Nielsen as global information and analytics provider - NIQ
Description: Nielsen announced today that Reckitt Benckiser will be the company’s global measurement provider for retail and consumer information.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/necessity-will-be-the-strongest-consumer-driving-force-of-2022/
Title: Necessity: The Strongest Consumer Force of 2022
Description: “Do I need this?” defines 2022 consumer behavior—well‑being, inflation & sustainability reshape choices. Dive into the full commentary now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/fresh-insights-about-grocery-on-shelf-availability-in-the-post-covid-era/
Title: Fresh Insights About Grocery On-Shelf Availability in the Post-COVID Era - NIQ
Description: Retailers and brands have strong shared incentives to gain greater control over out-of-shelf items and formulate more effective responses to changes in supply and demand.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/consumer-trend-zara-and-shein-break-into-beauty/
Title: Consumer Trend: Zara and Shein Break Into Beauty - NIQ
Description: Zara and Shein are gaining market share in beauty - a breakdown of the new consumer trends that are all the rage with shoppers.
Allow: https://nielseniq.com/global/en/news-center/2024/black-friday-2024-sales-in-belgium-surge-by-9-3-percent-reaching-record-breaking-e203-million-turnover/
Title: Black Friday 2024 Sales in Belgium Surge by 9.3%, Reaching Record-Breaking €203 Million Turnover - NIQ
Description: Black Friday 2024 has once again proven its prominence in the Belgian retail calendar, with sales increasing by 9.3% compared to 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/what-now-and-whats-next-a-view-into-the-u-s-pet-retail-landscape-during-the-covid-19-pandemic/
Title: What now and what’s next: A view into the U.S. pet retail landscape during the COVID-19 pandemic - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-on-list-of-100-best-corporate-citizens-for-second-year-in-a-row/
Title: Nielsen Named Top 100 Corporate Citizen – 2020
Description: Discover how Nielsen's commitment to corporate responsibility earned them a spot among the 100 Best Corporate Citizens again. Learn more!
Allow: https://nielseniq.com/global/en/industries/retail/measure-and-integrate-your-market-performance/
Title: Optimize Market Performance and Measurement with NIQ Insights
Description: Get a Full ViewTM of your market performance with NIQ’s analytics solutions. Enhance growth with integrated data insights to improve market measurement.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/these-alcoholic-beverage-categories-won-the-fourth-of-july-holiday/
Title: These alcoholic beverage categories won the Fourth of July holiday - NIQ
Description: The latest NielsenIQ scan and panel data captures BevAl Fourth of July sales insights, including the fastest growing—and declining—categories so brands, retailers, and distributors know what to expect for the rest of the summer.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/more-people-firmly-agree-with-sharing-personal-data-in-return-for-rewards-than-firmly-disagree/
Title: More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
Description: Explore our global study "Willingness to share personal data" and find out which countries lead for people willing to share data.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-releases-new-purchasing-power-study-for-germany-austria-switzerland/
Title: GfK releases new purchasing power study for Germany, Austria & Switzerland
Description: The Swiss once again surpass the Germans and Austrians when it comes to purchasing power. But the available net income within each of these countries also varies markedly.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/key-insights-inflation-in-the-uk/
Title: Key Insights: Inflation in the UK - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/winning-the-adult-non-alcohol-market-webinar/
Title: Winning the Adult Non-Alcohol Market
Description: Join us for a webinar exploring the expanding Adult Non Alcohol category, focusing on Non Alcohol Beer, Wine, and Spirits.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-city-planners-can-influence-urban-mobility-post-lockdown/
Title: How city planners can influence urban mobility post-lockdown
Description: What city planners can do to grasp the one-off opportunities within each future scenario in order to influence ongoing urban travel behavior.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/shopper-trends-2024-how-shoppers-in-asia-are-redefining-grocery-shopping/
Title: Shopper Trends 2024: How shoppers in Asia are redefining grocery shopping - NIQ
Description: Uncover 2024 Asia Shopper Trends! Explore changing channel repertoire, store choice drivers, value-driven spending, and basket sizes. Win with shopper insights!
Allow: https://nielseniq.com/global/en/news-center/2023/european-book-market-rising-prices-falling-sales-and-booming-travel-guides/
Title: European book market: rising prices, falling sales and booming travel guides - NIQ
Description: Rising prices can only partially compensate for falling sales in many places on the European book market. This was revealed by a special survey covering seven countries carried out for the past year by GfK Entertainment.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-buyers-outspend-for-amazon-fall-prime-day/
Title: Beauty buyers outspend for fall Prime Day - NIQ
Description: Download the infographic to learn more about how beauty consumers shopped Amazon Prime Day
Allow: https://nielseniq.com/global/en/insights/infographic/2017/factors-that-make-up-the-good-life/
Title: Factors that make up the Good Life
Description: Good health, financial security and control over one’s own life are more popular among older age groups as part of their vision of a good life. Explore further results - in our global study!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/growth-in-tv-sales-during-first-half-of-2021/
Title: Growth in TV sales during first half of 2021 - NIQ
Description: Unexpected double-digit growth for TV sales in 2021
Allow: https://nielseniq.com/global/en/insights/report/2022/report-the-leading-edge/
Title: Report: The Leading Edge - NIQ
Description: The leading edge is where movers are investing, testing, and betting on the next big thing. Understand the top investments that will impact CPG in the next 3 years.
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-confidence-stalls-at-zero/
Title: Consumer Confidence stalls at zero
Description: Do Brexit jitters explain 18-point fall since March 2015 in sentiment over future prospects for general economy? GfK’s long-running Consumer Confidence Index remained at zero in March.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/be-ready-to-profit-when-consumer-confidence-pivots/
Title: Navigating economic uncertainty and recession in retail in 2023
Description: Stay ahead in the 2023 recession with our expert guidance on economic uncertainty from consumers. Learn more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/gen-ai-set-to-revolutionize-indian-automotive-landscape/
Title: Gen AI set to revolutionize Indian Automotive Landscape - NIQ
Description: Explore the future of the Indian Automotive landscape and the impact of Generative AI. Learn how artificial intelligence is revolutionizing driving, commuting, and vehicle interactions.
Allow: https://nielseniq.com/global/en/insights/education/2022/emerging-beauty-brands-recession/
Title: How Emerging Beauty Brands Can Grow In a Recession - NIQ
Description: In 2022, most industries have been facing a lot of pressure, so 2023 growth isn't guaranteed. What can emerging and growth beauty brands do?
Allow: https://nielseniq.com/global/en/news-center/2018/mri-releases-29-digital-political-segments-for-precise-ad-targeting/
Title: MRI releases 29 digital political segments for precise ad targeting
Description: To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.
Allow: https://nielseniq.com/global/en/insights/education/2022/online-omnichannel-sales-driving-beverage-category-growth/
Title: Opening to online: Beverage and alcohol brands leverage online growth for new sales - NIQ
Description: In the BevAl category, shopper shifts to online plus growing focus on new attributes means brands need new ways to analyze performance across channels.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-predicts-significant-increase-in-private-consumer-spending-in-europe/
Title: GfK predicts significant increase in private consumer spending in Europe
Description: Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2017
Allow: https://nielseniq.com/global/en/insights/education/2023/how-to-reach-omnichannel-shoppers-meet-their-needs/
Title: How to Reach Omnichannel Shoppers & Meet Their Needs - NIQ
Description: Consumers have been clear that they want more omnichannel options. But, many emerging brands aren't caught up yet. Here's where to start.
Allow: https://nielseniq.com/global/en/events/2022/webinar-2022-black-friday-e-com-results-grow-with-e-commerce-intelligence-in-the-current-economic-climate/
Title: Webinar: 2022 Black Friday E-Commerce Results in the Current Economic Climate - NIQ
Description: NielsenIQ and Foxintelligence experts shared unique e-commerce data and insights beyond Black Friday 2022 for France, Germany, Italy, Spain and UK that allow you to strategize and succeed in a tough time and to capture and nurture new sources of growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/inconvenience-store-empty-aisles-and-futile-searches-for-the-benelux-shopper-brandbank/
Title: Inconvenience store: Empty aisles and futile searches for the Benelux shopper - NIQ
Description: Discover Benelux’s FMCG e-commerce market, full of untapped opportunities related to product discoverability, with NIQ Brandbank’s latest report.
Allow: https://nielseniq.com/global/en/news-center/2018/regiograph-2018-update-available-end-of-march/
Title: RegioGraph: 2018 update available end of March
Description: GfK will release a new version of its geomarketing software RegioGraph at the end of March.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-net-household-income-under-e2000-germany-2021/
Title: Map of the Month: Net household income under €2,000, Germany 2021 - NIQ
Description: GfK’s Map of the Month for September shows the regional distribution of households with a net household income of less than €2,000 in Germany.
Allow: https://nielseniq.com/global/en/news-center/2017/at-min-master-class-gfk-to-help-content-creators-understand-the-video-consumer/
Title: At MIN Master Class, GfK to help content creators understand the video consumer
Description: With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-25-a-timeline-of-covid-and-its-impact-on-consumers-and-brands/
Title: Podcast: A timeline of COVID and its impact on consumers and brands
Description: We are bringing 6 1/2 months of data together for a full look at this year's pandemic-driven timeline.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-01-why-are-we-still-talking-about-millennials/
Title: Why are we still talking about millennials?
Description: In this podcast episode, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes them different from the rest.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/consumer-spending-habits-rewrite-the-new-normal-in-2021/
Title: Consumer spending habits rewrite new normal - NIQ
Description: As e-commerce outlets continue changing consumer spending behavior, brick-and-mortar stores must re-assert their relevance among shoppers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/black-friday-2024-results-trends-and-insights/
Title: Black Friday 2024 Results: Trends and Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/purpose-driven-brands-lead-on-business-performance/
Title: Purpose driven brands lead on business performance
Description: More than just a hygiene check, it’s crucial for a company’s success to build a purpose driven brand with values people resonate with. Read our blog.
Allow: https://nielseniq.com/global/en/insights/education/2022/why-many-consumers-are-trading-3-square-meals-for-snacks/
Title: Why many consumers are trading 3 square meals for snacks - NIQ
Description: Snacking trends are evolving. NielsenIQ’s recent Consumption Moments insights show that the days of strict times for breakfast, lunch, and dinner are gone. This means that snack brands and retailers need to adapt their marketing strategies to pivot to where shoppers' needs are today.
Allow: https://nielseniq.com/global/en/insights/education/2021/pricing-pet-products-to-protect-profits/
Title: Pet Product Pricing – Protect Margins & Drive Growth
Description: Pet product pricing tips: balance margin, elasticity & competition. Use data-driven strategies to optimize profits and expand reach now!
Allow: https://nielseniq.com/global/en/news-center/2016/drivers-of-online-and-in-store-shopping-are-not-as-sharply-divided-as-you-think/
Title: Drivers of online and in-store shopping are not as sharply divided as you think
Description: The top five most important factors that shoppers say swayed their decision to make a purchase online rather than in-store, or in-store rather than on-line.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/americas-sweetest-treat-is-delivering-candy-crushing-growth/
Title: America’s sweetest treat is delivering candy crushing growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/unlocking-the-power-of-data-for-fmcg-growth-and-performance/
Title: Unlocking the power of data for FMCG growth and performance - NIQ
Description: Learn how NIQ is revolutionizing data and tools, adapting to the fast-paced landscape, and providing actionable insights for FMCG manufacturers.
Allow: https://nielseniq.com/global/en/news-center/2019/research-shows-nearly-7-million-people-were-food-insecure-in-counties-affected-by-hurricanes-prior-to-landfall/
Title: Research shows nearly 7 million people were food insecure in counties affected by hurricanes prior to landfall - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/daily-contact-lenses-surpass-weeklies-in-dollar-sales-edge-closer-in-box-volume-gfk/
Title: Daily Contact Lenses Surpass Weeklies in Dollar Sales, Edge Closer in Box Volume – GfK
Description: Daily contact lenses continue to steal share of wallet in the US from weekly lenses, according to the latest data from GfK’s POS Tracking team.
Allow: https://nielseniq.com/global/en/about-us/log-into-nielseniq-discover/
Title: Log into NielsenIQ Discover - NIQ
Description: Log into NielsenIQ Connect. Choose your market or region to log in.
Allow: https://nielseniq.com/global/en/insights/report/2020/germanys-brick-and-mortar-retail-turnover-to-grow-by-1-3-percent-in-2020/
Title: Germany’s brick-and-mortar retail turnover to grow by 1.3 percent in 2020
Description: GfK forecasts growth of €5.5 bil. in Germany's brick-and-mortar retail trade in 2020.
Allow: https://nielseniq.com/global/en/landing-page/thought-leadership-hub/global-inflation-hub/
Title: Global Inflation - NIQ
Description: Discover key insights on global inflation trends and impacts at NielsenIQ. Stay informed and ahead—explore our expert analyses now!
Allow: https://nielseniq.com/global/en/news-center/2017/health-security-and-leisure-are-key-elements-of-the-good-life-for-canadians/
Title: Health, security, and leisure are key elements of the “good life” for Canadians
Description: For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-talks-about-sustainability-and-what-it-means-to-consumers-at-the-better-business-bureau-forum/
Title: Nielsen talks about sustainability and what it means to consumers at the Better Business Bureau Forum - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/press-release-data-impact-by-nielseniq-unveils-a-new-generation-of-amz-sales-share-analytics-to-empower-ecommerce-insights/
Title: Press release: Data Impact by NielsenIQ unveils a new generation of AMZ Sales & Share analytics to empower ecommerce insights. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/key-consumer-behavior-thresholds-identified-as-the-coronavirus-outbreak-evolves-2/
Title: Consumer Behavior Thresholds – COVID‑19 Panic to Recovery
Description: NielsenIQ identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/key-consumer-needs-fuel-in-store-sales-during-covid-19-e-commerce-boom/
Title: Which health and food segments are missing out on the e-commerce boom? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-digital-shelf-the-core-of-ecommerce/
Title: The digital shelf: the core of ecommerce - NIQ
Description: In a sense, the digital shelf is the centerpiece of the ecommerce universe. It is the equivalent of the physical shelf in a grocery store.
Allow: https://nielseniq.com/global/en/insights/report/2025/a-spotlight-on-the-lgbtqia-beauty-consumer/
Title: A Spotlight on the LGBTQIA+ Beauty Consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/leveraging-the-power-of-new-digital-shelf-analytics-to-stand-out-in-ecommerce/
Title: Leveraging the Power of New Digital Shelf Analytics to stand out in Ecommerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/beauty-dupes-friend-or-foe/
Title: Beauty Dupes: Friend or Foe? - NIQ
Description: Download the Beauty Dupes: Friend or Foe? report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/black-friday-2022-results-in-the-current-economic-situation/
Title: Black Friday 2022 results in the current economic situation - NIQ
Description: Black Friday 2022 results and unique e-commerce data and insights beyond the most intense day of the year in Ecommerce.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsens-diverse-leadership-network-builds-momentum-fifth-class-business-impact-projects/
Title: Nielsen’s Diverse Leadership Network builds momentum with fifth class and business impact projects - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/decoding-campaign-measurement-success-beyond-sales-metrics/
Title: Decoding campaign measurement: success beyond sales metrics
Description: Discover how to measure campaign success beyond sales metrics with Campaign Amplifier. Elevate your brand-building strategies.
Allow: https://nielseniq.com/global/en/news-center/2016/most-digital-media-players-co-exist-with-traditional-pay-tv-service/
Title: Most Digital Media Players Co-Exist with Traditional Pay-TV Service
Description: With opportunities to access TV content becoming almost infinite – dozens of services now offer anywhere/anytime access – viewers’ reasons for buying and using digital media players are shifting.
Allow: https://nielseniq.com/global/en/insights/education/2019/understanding-your-competitive-cpg-landscape/
Title: Understanding your competitive CPG landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-value-of-time-understanding-your-smb-customers/
Title: The value of time: understanding your SMB customers
Description: The value of time: understanding your SMB customers
Allow: https://nielseniq.com/global/en/insights/commentary/2019/the-tv-consumer-journey-in-india/
Title: The TV consumer journey in India
Description: The TV consumer journey in India
Allow: https://nielseniq.com/global/en/news-center/2024/niqs-retail-spend-consumer-barometer-italian-households-spent-e45-8-billion-on-consumer-goods-in-the-first-quarter-of-2024/
Title: NIQ's Retail Spend Consumer Barometer: Italian households spent €45.8 billion on consumer goods in the first quarter of 2024 - NIQ
Description: In Italy, consumer spending on fast-moving consumer goods (FMCG) and technological and durable goods (T&D), in the first three months of 2024 recorded a slight increase in sales of 0.7 percent compared to the same period in 2023, registering total sales of 45.8 billion euros.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/add-self-care-to-cart-the-shift-to-online-otc-has-arrived/
Title: Add self-care to cart: The shift to online OTC has arrived - NIQ
Description: The global pandemic profoundly impacted shopper behavior and the consumer goods industry, with e-commerce migration being the new key measure of economic success for manufacturers and retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/peak-season-sales-2019-retail-lessons-learned/
Title: Peak season sales 2019: Retail lessons learned
Description: When it comes to Black Friday, Cyber week, Christmas week and post-Christmas, retailers need to know that each peak season sales are different.
Allow: https://nielseniq.com/global/en/news-center/2017/spending-time-with-family-or-pets-as-popular-as-exercise-and-healthy-eating-to-maintain-physical-health/
Title: Spending time with family or pets as popular as exercise and healthy eating to maintain “physical health”
Description: When it comes to the activities that people do regularly to maintain their physical health, it is no surprise that close to two thirds of the online population across 17 countries include getting enough sleep, eating healthy nutritious food, and exercising. What is more surprising is that nearly equal numbers (62 percent) now include “spending time with family, friends or pets” as something they “do regularly to maintain their physical health”. This is up from 56 percent in 2014.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/why-lost-shoppers-are-choosing-your-competitor-and-how-to-win-them-back/
Title: Lost Shoppers Strategy – Win Them Back with Data
Description: Lost shoppers leave for convenience & features. Profile motivations, use data insights & recapture them with targeted offers. Start now!
Allow: https://nielseniq.com/global/en/news-center/2023/singapore-tcg-market-grew-in-2022-despite-inflationary-pressures/
Title: Singapore TCG market grew in 2022 despite inflationary pressures - NIQ
Description: Singapore technical consumer goods (TCG) market volume bounced back to growth in 2022 growing 2.4 per cent despite country experiencing one of the highest inflation rates in more than a decade
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-58-diversity-inclusion-in-research/
Title: Microsoft and GfK on Diversity & Inclusion in Research | Podcast
Description: Microsoft and GfK discuss practical steps toward real-world diversity & inclusion in research.
Allow: https://nielseniq.com/global/en/insights/success-story/2019/how-not-to-use-nielsen-data/
Title: How not to use NielsenIQ data - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/gfknewron-consumer-stories/
Title: gfknewron Consumer Stories - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/asian-american-women-leaders-hold-power-break-stereotypes-finds-nielsen-aabdc-study/
Title: Asian American Women Leaders – Breaking Stereotypes
Description: Asian American women leaders defy stereotypes, use metrics & sponsors to advance. Learn strategies to boost visibility & inclusion now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/a-look-into-the-future-of-smart-home-devices/
Title: A look into the future of smart home devices
Description: COVID-19 accelerated the adoption of smart home devices. Here’s a look at the future of smart home devices.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-march-2023/
Title: Foodservice Price Index March 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/niq-digital-advisory-council-australia/
Title: NIQ Digital Advisory Council, Australia - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-retail-turnover-growth-rate-europe-2023/
Title: Map of the Month: Retail turnover growth rate, Europe 2023 - NIQ
Description: GfK’s Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/front-of-pack-warning-labels-arrive-in-canada-what-to-expect-and-how-to-adapt/
Title: Front‑of‑Pack Warning Labels Canada – Prepare for 2026
Description: Canada’s FOP warning labels debut by 2026—high sugar/salt/fat flagged. Learn the impact & adapt your CPG pack strategy now!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/eretail-media-transformation/
Title: Eretail media transformation - NIQ
Description: CPG eretail media is changing rapidly. Retailer sites are becoming media platforms. 3rd party cookies are going away. Here's how to benefit.
Allow: https://nielseniq.com/global/en/events/2024/future-forward-breakthrough-innovations-trends-and-ai-singapore/
Title: Future Forward: Breakthrough Innovations, Trends, & AI (SG) - NIQ
Description: Join us for an evening of celebration, as we felicitate the 2024 Breakthrough Innovation winners. Explore the latest macro consumer trends and FMCG innovations and see how AI is revolutionizing the way companies innovate and bring new products to market.
Allow: https://nielseniq.com/global/en/news-center/2016/the-dirt-on-cleaning-men-share-more-of-the-load-than-you-think/
Title: The dirt on cleaning: Men share more of the load than you think - NIQ
Description: Dust and stains are unavoidable adversaries for consumers, says Nielsen’s new Global Survey examining home cleaning and laundry habits.
Allow: https://nielseniq.com/global/en/news-center/2017/setting-the-course-in-a-challenging-year/
Title: Setting the course in a challenging year
Description: In what remained a challenging market environment, GfK reported a sales decline of 3.9 percent to €1,484 million in 2016.
Allow: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
Title: NIQ’s AI Safety Policies - NIQ
Description: Explore NIQ's approach to machine learning and AI safety for the advancement of consumer intelligence technology.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/results-of-european-ecommerce-market-in-2022/
Title: Results of European Ecommerce Market in 2022 - NIQ
Description: The evolution of habits & the best performing players: get our insights in this report of the Results of European Ecommerce Market in 2022.
Allow: https://nielseniq.com/global/en/news-center/2016/chinese-tourists-spend-229-billion-usd-in-2015/
Title: Chinese tourists spend 229 billion USD in 2015
Description: GfK’s latest analyses of the Chinese market shows that China produced 109 million outbound tourists in 2015 – with retail spend of US$229 billion. This consolidates China’s position as one of the top global sources of tourists, in terms of both number of trips and money spent during international travel. At the same time, there have been profound changes in the behavior of the typical Chinese traveler, with Chinese Millennials firmly established as the core drivers of China’s outbound tourism spending.
Allow: https://nielseniq.com/global/en/news-center/2020/germans-spend-proportionally-less-than-other-europeans-on-brick-and-mortar-retail/
Title: Germans spend proportionally less than other Europeans on brick-and-mortar retail
Description: Nuremberg, June 4, 2020 – The retail turnover share of private consumption decreased by 1.0 percent last year in the EU-27 countries. As such, EU consumers spend on average 29.9 per-cent of their money on brick-and-mortar retail. Last place in this regard goes to Germany, where consumers devote only 23.7 percent of their funds to brick-and-mortar retail. These find-ings are from GfK’s just released free study on European retail.
Allow: https://nielseniq.com/global/en/news-center/2019/data-for-good-hacking-hunger-with-project-8/
Title: Data for good: Hacking hunger with Project 8 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/a-fresh-look-into-multicultural-consumers/
Title: A fresh look into multicultural consumers - NIQ
Description: Do you know where the youngest, fastest growing, and most culturally influential consumers shop? Get a fresh perspective on multicultural consumer power.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-31-trends-to-watch-health-wellness/
Title: Trends to watch: Health & wellness
Description: Learn about increasing health concerns over safety, how consumers are compensating for closed gyms, and the role of mental health.
Allow: https://nielseniq.com/global/en/info/buying-behavior/
Title: Strategic Buying Behavior Insights: Leverage Consumer Data
Description: Explore how consumer data shapes buying behavior and drives business decisions. Dive into insightful analysis for strategic growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-named-preferred-measurement-and-analytics-provider-by-hy-vee-inc/
Title: Nielsen named preferred measurement and analytics provider by Hy-Vee Inc. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/whats-in-our-food-and-on-our-minds/
Title: What’s in our food and on our minds - NIQ
Description: Discover key insights on consumer food preferences and trends at NielsenIQ. Learn what's shaping food choices today. Explore now!
Allow: https://nielseniq.com/global/en/news-center/2021/winners-best-brands-awards-2021-by-serviceplan-gfk-media-marketing/
Title: Winners Best Brands Awards 2021 by Serviceplan, GfK & Media Marketing - NIQ
Description: Tuesday the 20th of April 2021 Serviceplan and GfK announced the winners of the Best Brands Awards 2021.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/understanding-e-commerce-opportunities-in-the-canadian-fmcg-market/
Title: Understanding e-commerce opportunities in the Canadian FMCG market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/85-of-americans-say-they-plan-to-alter-buying-habits-due-to-covid-19/
Title: 85% of Americans say they plan to alter buying habits due to COVID-19
Description: Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.
Allow: https://nielseniq.com/global/en/news-center/2018/schmidt-joins-gfk-sales-effectiveness-team-to-expand-in-store-testing-practice/
Title: Schmidt joins GfK Sales Effectiveness team to expand in-store testing practice
Description: GfK is strengthening its focus on in-store testing with the hiring of Thomas Schmidt, a consumer insights specialist with more than 20 years’ experience in shopper research.
Allow: https://nielseniq.com/global/en/news-center/2019/richard-boyko-joins-gfk-to-lead-consumer-insights-and-marketing-effectiveness-in-belgium/
Title: Richard Boyko joins GfK to lead consumer insights and marketing effectiveness in Belgium
Description: Richard Boyko has joined GfK as their Country Lead for Consumer Insights and Marketing Effectiveness in Belgium. Boyko combines expertise in mathematics and statistics with a proven track record in market research, both at client and agency side, having worked at Procter & Gamble for 20 years and Ipsos for five years.
Allow: https://nielseniq.com/global/en/news-center/2021/germany-consumption-isnt-a-pillar-of-the-economy-in-2021/
Title: Germany: Consumption isn´t a pillar of the economy in 2021 - NIQ
Description: Germany: Consumption isn´t a pillar of the economy in 2021 Nuremberg, April 28, 2021 — Rising infection rates and the need to tighten the lockdown restrictions are weighing on the consumer climate in Germany. While the propensity to buy again increased moderately, economic and income expectations decreased significantly. As a result, GfK is forecasting a decrease of 8.8 points in consumer confidence for May 2021, down 2.7 points from April this year (revised from -6.1 points). These are the findings of the GfK Consumer Climate Study in Germany for April 2021.
Allow: https://nielseniq.com/global/en/insights/report/2024/italy-bartender-report/
Title: Italy Bartender Report - NIQ
Description: This report presents an invaluable opportunity for beverage suppliers to connect with anddrive advocacy among bartenders in the Italian On Premise. The Report in Focus- Bartender Role Experience, Bartender Advocacy, Supplier relations & training, Industry knowledge, Drinks trends, Growth of Social media in bartending, Ordering & Menu development, Bar Community
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-and-qualtrics-announce-new-partnership-to-help-brands-drive-sustainable-growth/
Title: NielsenIQ and Qualtrics announce new partnership to help brands drive sustainable growth - NIQ
Description: Discover how NielsenIQ's partnership with Qualtrics fuels brand growth through enhanced data insights. Learn more today!
Allow: https://nielseniq.com/global/en/news-center/2019/global-market-for-technical-consumer-goods-exceeds-the-one-trillion-mark-3/
Title: Global market for technical consumer goods exceeds the one-trillion mark
Description: The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Allow: https://nielseniq.com/global/en/news-center/2021/mri-simmons-study-reveals-over-one-quarter-of-cannabis-consumers-in-the-us-are-aged-50/
Title: MRI-Simmons study reveals over one quarter of cannabis consumers in the US are aged 50+ - NIQ
Description: Nearly 17 million ‘CannaBoomers’ turning to cannabis for physical and mental health benefits
Allow: https://nielseniq.com/global/en/insights/analysis/2023/diverse-voices-asian-american-consumer-engagement/
Title: Diverse Voices: Asian American Consumer Engagement - NIQ
Description: Download our latest Diverse Voices report to learn more about the wants, needs, and habits of Asian American consumers in the US — and how to reach them.
Allow: https://nielseniq.com/global/en/insights/report/2023/2023-pricing-promotion-tools-best-practices/
Title: 2023 Pricing & Promotion Tools & Best Practices​ - NIQ
Description: The markets are tumultuous at best and many brands are trying to optimize their pricing and promotions to survive. Here's where to start.
Allow: https://nielseniq.com/global/en/news-center/2017/almost-4-in-10-whole-foods-shoppers-have-positive-view-of-amazon-acquisition/
Title: Almost 4 in 10 Whole Foods shoppers have positive view of Amazon acquisition
Description: Amazon’s decision to purchase high-end US grocer Whole Foods, with its 460-plus locations nationwide, brings with it seemingly unlimited possibilities for online/offline synchronicity.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/sainsburys-argos-breathing-new-life-into-sainsburys-mda-category/
Title: Sainsbury’s Argos: Breathing new life into Sainsbury‘s MDA category - NIQ
Description: How Sainsbury’s Argos relies on GfK’s intelligence to reinvigorate its Major Domestic Appliances range. Read the success story!
Allow: https://nielseniq.com/global/en/insights/education/2023/key-growth-strategies-for-emerging-beverage-alcohol-brands/
Title: Key Growth Strategies for Emerging Beverage Alcohol Brands - NIQ
Description: Emerging beverage alcohol brands are facing a lot of challenges. But, there are still opportunities for creating a strong growth strategy.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/u-s-travel-revenue-remains-strong-through-2q23/
Title: U.S. Travel Revenue Remains Strong Through 2Q23 - NIQ
Description: Explore key insights on U.S. travel revenue trends in 2023. Stay informed and ahead of the market. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-meets-its-2020-goal-of-ensuring-zero-percent-of-its-global-electronic-waste-goes-to-landfills/
Title: Zero E‑Waste to Landfill – Nielsen Achieves 2020 Goal
Description: Nielsen diverts 100 % of its global e‑waste from landfills—recycled, reused or refurbished. Learn how we met our sustainability target!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/in-house-data-online-fmcg-assortment-analysis/
Title: In-House Data: Online FMCG Assortment analysis - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/germans-per-capita-purchasing-power-amounts-to-e23766-in-2020/
Title: Germans’ per capita purchasing power amounts to €23,766 in 2020
Description: Germans have an average per capita purchasing power of €23,766 in 2020 according to GfK’s latest purchasing power study.
Allow: https://nielseniq.com/global/en/events/2023/world-tea-conference-expo/
Title: World Tea Conference & Expo - NIQ
Description: NIQ is the leading data expert for small and large brands, providing the full view of the market. Meet us at World Tea Conference & Expo and get started today.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-serbia-ceo-event/
Title: NielsenIQ and GfK uncovering the Full View ™ of Serbia. - NIQ
Description: Discover key insights at the NielsenIQ Serbia CEO Event 2024. Network, learn, and grow your business. Join us now!
Allow: https://nielseniq.com/global/en/news-center/2023/indian-consumer-tech-market-surges-consumer-spending-increases-by-8/
Title: Indian Consumer Tech Market Surges, consumer spending increases by 8% - NIQ
Description: The Indian consumer market is undergoing a remarkable transformation driven by evolving consumer preferences and a growing appetite for innovative products.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-january-2024/
Title: Foodservice Price Index January 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/women-in-tech-how-i-started-my-career-with-grace-guckel-senior-agile-coach/
Title: Women in Tech: How I Started My Career - with Grace Gückel, Senior Agile Coach
Description: Learn about the journey the women in our company have taken to get to where they are now. This time, we spoke to Grace Gückel, Senior Agile Coach,
Allow: https://nielseniq.com/global/en/insights/analysis/2023/niq-state-of-the-south-african-retail-nation-q3-2023/
Title: NIQ state of the South African retail nation Q3 2023 - NIQ
Description: NIQ reports on FMCG performance in the South African market for Q3 2023, including key trends and high-performing categories.
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-on-premise-channels-in-vietnam/
Title: Discover On Premise channels in Vietnam - NIQ
Description: CGA by NIQ’s On Premise User Survey (OPUS) reveals consumer behaviours, drivers of visitation and category engagement at On Premise visitation channels in Vietnam.
Allow: https://nielseniq.com/global/en/news-center/2018/in-hackathon-competition-students-get-hands-on-experience-with-data-integration-activation/
Title: In hackathon competition, students get hands-on experience with data integration, activation
Description: GfK has relaunched its NextGen Competition for undergraduates, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.
Allow: https://nielseniq.com/global/en/news-center/2020/germany-consumer-climate-fatiguing-due-to-fear-of-second-lockdown/
Title: Germany: Consumer climate fatiguing due to fear of second lockdown - NIQ
Description: Nuremberg, October 22, 2020 – The optimism of German consumers is fading noticeably in October. Around three quarters of consumers currently assume that COVID-19 poses a major or very major threat, and about half are concerned or very concerned about their personal future. Both economic and income expectations as well as propensity to buy have had to take losses. GfK is thus forecasting a figure of -3.1 points for November 2020, 1.4 points lower than in October of this year (revised -1.7 points). These are the findings of the GfK Consumer Climate Study for October 2020.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-dstillery-launch-cpg-shopper-segments-based-on-rich-behavioral-data/
Title: GfK, Dstillery launch CPG shopper segments based on rich behavioral data - NIQ
Description: Brands, planners can target FMCG buyers with unmatched precision
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-launches-quick-screen-an-overnight-innovation-testing-solution/
Title: Nielsen launches quick screen, an overnight innovation testing solution - NIQ
Description: Discover Nielsen's Quick Screen, the overnight innovation testing solution that accelerates market success. Learn more today!
Allow: https://nielseniq.com/global/en/insights/webinar/2023/bases-masterclass-webinar-series-the-innovators-guide-to-vitality/
Title: BASES Masterclass Webinar Series: The Innovator’s Guide to Vitality - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/with-climate-concerns-growing-consumers-expect-greater-environmental-awareness-transparency-from-brands/
Title: With climate concerns growing, consumers expect greater environmental awareness, transparency from brands
Description: Growing concern about the environment is transforming consumer relationships with brands – in the US more than other regions
Allow: https://nielseniq.com/global/en/events/2023/nielseniq-at-tech-for-retail-2023/
Title: NielsenIQ at Tech for Retail 2023 - NIQ
Description: Meet us in Paris! We are thrilled to announce our presence at Paris Tech for Retail 2023, the European Retail Exhibition dedicated to technological innovations and eco-responsible solutions for physical stores and online sales.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-celebrates-100-years-of-empowering-companies-with-forward-looking-buyer-insights/
Title: NIQ Celebrates 100 Years of Empowering Companies with Forward-Looking Buyer Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/higher-inflation-dampens-consumer-climate/
Title: Higher inflation dampens consumer climate
Description: Consumer sentiment in Germany sends mixed signals in March. While economic expectation and the propensity to buy picked up again after a decline in the previous month, income expectations fell slightly. Because propensity to save also rose again in March, the consumer climate prognosis in April is 9.8 points, and thus slightly lower than the 10.0 points in March.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-value-of-incrementality-seeing-the-full-assortment-picture/
Title: The value of incrementality: Seeing the full assortment picture - NIQ
Description: Discover the power of incrementality in retail assortment strategies. Learn how to maximize ROI with NielsenIQ insights. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-success-what-is-location-based-analytics-and-how-can-brands-benefit-from-it/
Title: Navigating success: what is location-based analytics and how can brands benefit from it? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/consumer-data/
Title: Consumer Data | Definition, Trends & Implications
Description: Dive into the world of consumer data with NielsenIQ. Discover how to leverage insights for strategic decision-making in B2C, retail, and more.
Allow: https://nielseniq.com/global/en/insights/report/2022/cgas-on-premise-wine-report-boosting-wines-performance/
Title: CGA's On-Premise wine report: Boosting wine's performance - NIQ
Description: Explore key strategies to enhance wine sales on-premise in our 2022 report. Gain insights and drive growth. Read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/q3-state-of-the-nation-greece/
Title: Q3 State of the Nation: Greece - NIQ
Description: Get the latest FMCG trends for the organized food retail* sector in Greece.
Allow: https://nielseniq.com/global/en/legal/label-insight-api-version-policy/
Title: Label Insight API Version Policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/technical-consumer-goods-market-in-five-key-southeast-asian-markets-grew-3-percent-in-2019/
Title: Technical consumer goods market in five key Southeast Asian markets grew 3 percent in 2019
Description: Southeast Asia’s technical consumer goods sector (TCG) turned in a positive performance in 2019; making it one of the few regions in the world that still managed a positive growth in spite of the slowdown seen worldwide. The overall TCG in four of the five tracked markets—Malaysia (9.5%), Thailand (7%), Singapore (2.4%) and Vietnam (1%) reported increased sales revenue last year in the single digit range. Only Indonesia turned in flat performance. Total value of the market reached EUR 46.4 billion.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/tracking-the-purchase-journey-for-smartphones-and-tablets-in-the-uk-romania-belgium-and-russia/
Title: Tracking the purchase journey for smartphones and tablets in the UK, Romania, Belgium and Russia
Description: Tracking the purchase journey for smartphones and tablets in the UK, Romania, Belgium and Russia
Allow: https://nielseniq.com/global/en/insights/education/2023/6-key-beer-trends-for-emerging-brands-in-2023/
Title: 6 Key Beer Trends for Emerging Brands in 2023 - NIQ
Description: 2023 is a challenging year for many beer brands as consumers tighten their belts due to inflation. But, not all beer trends are bad.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-names-schanzer-as-managing-director-of-point-of-sale-teams-in-north-america/
Title: GfK Names Schanzer as Managing Director of Point-of-Sale Teams in North America
Description: GfK has appointed Gary Schanzer to lead its Point-of-Sale (POS) teams in North America – including pet, optics and tire retail panels – and GfK’s Value-Added Services in e-commerce content, discount ad tracking, and technology research for investment firms.
Allow: https://nielseniq.com/global/en/insights/education/2022/redefining-collaboration-to-tackle-supply-chain-data-challenges/
Title: Redefining collaboration to tackle supply chain data challenges - NIQ
Description: In a new webinar and companion report, NielsenIQ and Coresight explored how retailers and suppliers can work together to solve their mutual challenges.
Allow: https://nielseniq.com/global/en/insights/education/2019/how-cpg-manufacturers-can-effectively-set-growth-goals/
Title: How CPG manufacturers can effectively set growth goals - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/gfk-releases-regiograph-2023/
Title: GfK releases RegioGraph 2023 - NIQ
Description: GfK has released the latest version of its geomarketing software RegioGraph. RegioGraph 2023 contains numerous new features.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/covid-19-forces-recalibration-of-priorities-as-world-embraces-new-habits/
Title: COVID‑19 Consumer Recalibration – New Habits & Priorities
Description: COVID‑19 shifts consumer priorities—health, pantry prep, tech & transparency. Learn the 6 behavior thresholds reshaping demand now!
Allow: https://nielseniq.com/global/en/news-center/2016/financial-advertisers-gain-instant-access-to-gfks-frs-consumer-segments/
Title: Financial advertisers gain instant access to GfK’s FRS consumer segments
Description: GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/bbq-season-is-budget-bbq-on-the-menu-this-summer/
Title: BBQ Season: Is Budget BBQ on the Menu this Summer? - NIQ
Description: Explore how rising food prices are reshaping summer BBQ traditions, from meat alternatives to budget-friendly menu strategies, amidst a backdrop of financial challenges.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-can-new-zealand-fmcg-industry-prepare-for-inevitable-challenges/
Title: How can New Zealand FMCG industry prepare for inevitable challenges? - NIQ
Description: Prepare your FMCG brand for challenges with consumer-centric strategies focused on health, value, and sustainability. NIQ insights guide the way.
Allow: https://nielseniq.com/global/en/insights/report/2022/ethical-alcohol-redefines-sustainable-beverage-packaging-2/
Title: Ethical alcohol redefines sustainable beverage packaging - NIQ
Description: Environmental concerns are inspiring a move towards “ethical alcohol” practices, including new sustainable packaging and production innovations.
Allow: https://nielseniq.com/global/en/insights/report/2024/diverse-voices-report-series-black-consumers-pioneer-possibilities/
Title: Diverse Voices Report Series: Black Consumers Pioneer Possibilities - NIQ
Description:  NIQ’s latest Diverse Voices report is an in-depth exploration of the shopping behaviors and spending power of Black consumers in the US. 
Allow: https://nielseniq.com/global/en/insights/commentary/2014/giving-the-smartwatch-a-head-start-on-success/
Title: Giving the smartwatch a head start on success
Description: Giving the smartwatch a head start on success
Allow: https://nielseniq.com/global/en/insights/analysis/2020/diamonds-in-the-rough-navigating-the-many-pathways-to-cpg-success/
Title: Diamonds in the rough: Navigating the many pathways to CPG success - NIQ
Description: Discover key strategies for CPG success in NielsenIQ's insightful analysis. Learn to navigate market challenges effectively. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-to-spot-trending-cosmetics-products-with-beauty-search-data/
Title: How to spot trending cosmetics products with beauty search data - NIQ
Description: Explore how brands can leverage search data to identify trending cosmetics products and optimize marketing efforts.
Allow: https://nielseniq.com/global/en/insights/report/2024/on-premise-cocktails-report/
Title: US On Premise Cocktails Report - NIQ
Description: An Industry-first report, CGA’s On Premise Cocktails, powered by consumer and sales data, reveals the ever-evolving nature of the cocktail category.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-reveals-the-future-of-fmcg-and-retail-analytics-with-the-introduction-of-the-connected-system/
Title: Nielsen reveals the future of FMCG and Retail Analytics with the Introduction of the Connected System - NIQ
Description: Discover the future of FMCG and retail analytics with Nielsen's Connected System. Learn more about our innovative solutions today!
Allow: https://nielseniq.com/global/en/insights/education/2022/using-data-to-drive-holiday-cpg-sales/
Title: Using Data to Drive Holiday CPG Sales for Emerging Brands - NIQ
Description: The holiday season is a key time for many CPG brands to grow revenue. But, if you aren't acting on data, you might be falling short.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/further-increase-in-consumer-optimism-in-q2-still-not-translated-into-fmcg-sales-volume-growth/
Title: Polish consumer confidence: FMCG sales volume winners and losers - NIQ
Description: A new analysis from NIQ highlights categories that are seeing the steepest volume declines, categories experiencing volume growth, and other inflation-driven sales trends CPG firms should monitor as Q4 approaches.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/investing-out-of-crisis-how-to-find-your-way-forward-with-a-pricing-and-promotion-case-study/
Title: Pricing & Promotion Strategy: Growth Amid Crisis
Description: Discover how a Romanian beer brand used predictive pricing & promotion modeling during inflation to rebuild margins & drive profitable growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/radio-audience-measurement-gfk-radio-insights/
Title: Radio Audience Measurement - GfK Radio Insights
Description: GfK Radio Insights Reports
Allow: https://nielseniq.com/global/en/news-center/2018/2017-year-review-investing-innovating-growth-efficiency-future/
Title: 2017 Year in Review: Investing and innovating for growth, efficiency, and the future - NIQ
Description: Discover key insights from NielsenIQ's 2017 Year in Review, focusing on strategic investments and innovations for growth. Explore more now!
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-austria-en/
Title: Retail Spend Barometer Austria - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/growth-opportunities-abound-for-small-and-medium-brands-in-apac-despite-inflationary-pressures/
Title: Growth opportunities abound for small and medium brands in APAC despite inflationary pressures - NIQ
Description: Amid supply chain challenges, inflationary pressures, and cautious consumer spending intentions, small brands face a challenging playing field.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/innovation-doesnt-always-equal-growth-three-learnings/
Title: Innovation doesn’t always equal growth – three learnings - NIQ
Description: Discover key insights on why innovation doesn't always drive growth. Learn from expert analysis at NielsenIQ. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/germany-on-premise-consumer-pulse-report-september-2023/
Title: Germany On Premise Consumer Pulse Report: September 2023 - NIQ
Description: The On Premise Consumer Pulse reports will act as a vital ‘temperature check’ of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants in Germany
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-brick-and-mortar-retail-turnover-europe-2019/
Title: Map of the Month: Brick-and-mortar retail turnover, Europe 2019
Description: GfK's Map of the Month for August illustrates the forecasted growth rates for brick-and-mortar retail turnover in Europe in 2019.
Allow: https://nielseniq.com/global/en/landing-page/register-for-niqs-monthly-equity-research-newsletter/
Title: Register for NIQ's Monthly Equity Research Newsletter - NIQ
Description: Whether you are an investor, analyst, or simply passionate about the market, our equity research newsletter features insights on industry-leading companies to the latest in consumer behavior.
Allow: https://nielseniq.com/global/en/insights/webinar/2022/digital-shelf-no-trust-in-data-no-actionability/
Title: Digital shelf: No trust in data, no actionability - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/gfk-completes-the-sale-of-its-european-consumer-panel-business-to-yougov/
Title: GfK completes the sale of its European Consumer Panel business to YouGov - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-technology-is-transforming-personal-health-care/
Title: How technology is transforming personal health care - NIQ
Description: Tech Consumer Goods consumers are increasingly focusing on health care related products, with a 4.1% growth in sales value of health-focused categories.
Allow: https://nielseniq.com/global/en/news-center/2017/amazons-the-grand-tour-drives-into-pole-position-for-its-online-video-streaming-service/
Title: Amazon’s ‘The Grand Tour’ drives into pole position for its online video streaming service
Description: Amazon’s biggest visual production to date, The Grand Tour, shows clear appeal among UK SVOD viewers. GfK’s established SVOD content tracking and analysis finds that the show swept the board versus other titles viewed on Amazon. It was the most viewed title in both November and December 2016, attracting the biggest audience reach for an Amazon show in the UK since GfK’s tracking service began in 2015.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/how-has-inflation-impacted-consumer-behavior/
Title: How has inflation impacted consumer behavior? - NIQ
Description: New NielsenIQ data provides the info retailers and manufacturers need to determine how to best engage consumers during this inflationary period.
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-social-media-gets-a-shopping-cart/
Title: Report: Social media gets a shopping cart - NIQ
Description: Download our report today to learn how your brand should respond to the rise in social media shopping by providing enriched product content.
Allow: https://nielseniq.com/global/en/news-center/2017/german-consumer-climate-stable-at-a-good-level/
Title: German consumer climate stable at a good level
Description: Findings of the GfK Consumer Climate study for November 2017.
Allow: https://nielseniq.com/global/en/landing-page/bases-system-1/
Title: BASES System 1 - NIQ
Description: NIQ BASES neuromarketing uses advanced techniques grounded in System 1 and behavioral science that drive engagement and boost ROI
Allow: https://nielseniq.com/global/en/insights/analysis/2024/walmart-connects-new-brand-conquesting-feature-six-actions-cpgs-can-take/
Title: Walmart Connect's new brand conquesting feature: six actions CPGs can take. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2021/5-steps-to-efficient-price-and-promo-management-in-the-post-pandemic-new-normal/
Title: 5 steps for efficient pricing strategy and promotion management in the new normal - NIQ
Description: Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/gfks-inspirational-women-in-tech/
Title: GfK's Inspirational Women in Tech
Description: Women of Tech Excellence Awards proudly honors inspirational women in tech at GfK as the company continues to strive for greater diversity in the industry.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/3-essential-steps-to-navigate-inflation-in-asia-pacific/
Title: 3 essential steps to navigate inflation in Asia Pacific - NIQ
Description: Inflation is a worldwide problem, and more consumers are spending with caution. According to NielsenIQ’s Retail Measurement Services (RMS) data, the FMCG industry in Asia Pacific saw a value growth of 5.2% in the 12 month period from April 2021 to March 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/mindful-cosmetics-consumers-want-beauty-with-heart/
Title: Mindful cosmetics consumers want beauty with heart - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/growth-in-the-us-non-alcohol-beer-wine-spirits/
Title: Growth in the US Non-Alcohol Beer, Wine & Spirits - NIQ
Description: Explore the booming non-alcoholic beverage industry with our insightful infographic. Learn about the key drivers fueling its growth, projected market trends, and emerging opportunities.
Allow: https://nielseniq.com/global/en/insights/education/2022/retailer-chargebacks-and-how-to-avoid-them/
Title: Retailer Chargebacks and How to Avoid Them - NIQ
Description: When your budget is small, the last thing you want to deal with are retailer chargebacks. Here's how they work and how you can avoid them.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/bhajanlal-pursuing-a-premiumization-strategy/
Title: Bhajanlal: Pursuing a premiumization strategy - NIQ
Description: Read how Bhajanlal Commercial uses GfK intelligence to target audiences to achieve higher margins. Read the success story!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/australian-retail-and-consumer-outlook-a-cautionary-tale/
Title: Australian retail and consumer outlook: A cautionary tale - NIQ
Description: NielsenIQ Homescan data shows fewer but bigger baskets in Australia’s grocery aisles, while prices drive category performance. Inflation and rising housing mortgage interest rates are leading to a cautious sentiment among Australian consumers.
Allow: https://nielseniq.com/global/en/insights/report/2023/food-insights-2023/
Title: Food Insights 2023 - NIQ
Description: CGA by NIQ’s ‘Food Insights 23’ report offers a wide range of actionable data and expert analysis on many areas of out-of-home eating, to help suppliers and operators respond to the latest developments in consumers’ habits.
Allow: https://nielseniq.com/global/en/news-center/2019/new-nielsen-bases-service-pressure-tests-the-retail-readiness-of-new-product-launches/
Title: New Nielsen BASES service pressure tests the retail readiness of new product launches - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/commercial-radio-australia-cra-retains-gfk-for-another-five-years-audience-measurement/
Title: Commercial Radio Australia (CRA) retains GfK for another five-years' audience measurement
Description: Commercial Radio Australia Ltd (CRA) has today announced that they are retaining GfK as their audience measurement ratings provider for another five-year contract.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/mastering-product-visibility-on-amz-boosting-your-ecommerce-success/
Title: Mastering product visibility on AMZ: boosting your ecommerce success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/breakthrough-innovation-report-how-innovations-are-changed-the-polish-retail-market-in-2021/
Title: Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market - NIQ
Description: Report analyzing how innovations changed Polish market in the last 30 years and presenting the best innovations launched in Poland in 2021.
Allow: https://nielseniq.com/global/en/insights/education/2018/tips-for-getting-on-the-shelf/
Title: 6 pro tips for getting on the shelf - NIQ
Description: Discover key strategies to get your products on store shelves with NielsenIQ insights. Boost your retail success now!
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-netherlands/
Title: NIQ Retail Spend Barometer Netherlands - Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping retail strategy for 2024 in Netherlands.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-hosts-third-case-study-competition-university-puerto-rico/
Title: Nielsen hosts third case study competition at the University of Puerto Rico - NIQ
Description: Explore how Nielsen's case study competition at the University of Puerto Rico drives market research innovation. Join us for future events!
Allow: https://nielseniq.com/global/en/insights/webinar/2023/webinar-the-secret-trends-of-ecommerce-in-the-us/
Title: Webinar: The Secret Trends of E-commerce in the US - NIQ
Description: What are the top US Ecommerce Trends? Dive into the data and discover the most significant eCommerce trends of the year based on billions of transactions
Allow: https://nielseniq.com/global/en/news-center/2018/europeans-have-around-e355-more-per-person-in-2018/
Title: Europeans have around €355 more per person in 2018
Description: GfK Purchasing Power Europe 2018 now available.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-45-building-connections-beyond-pride-month/
Title: Building connections beyond pride month | Podcast
Description: A panel discussion on a company's responsibility for inclusivity in their business and brand.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-us-smb-state-of-suncare-2022/
Title: The US SMB State of Suncare 2022 - NIQ
Description: In 2022, Suncare CPG brands are facing a slew of challenges. By tracking trends and acting accordingly, SMBs can come out on top.
Allow: https://nielseniq.com/global/en/insights/education/2022/finding-your-cpg-wellness-customer/
Title: Finding Your CPG Wellness Customer - NIQ
Description: In today's CPG landscape, wellness isn't a channel, it's a set of product attributes. But, finding your target wellness customer isn't easy.
Allow: https://nielseniq.com/global/en/news-center/2017/purchasing-power-germany-2018/
Title: Purchasing power Germany 2018
Description: Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.
Allow: https://nielseniq.com/global/en/news-center/2019/mexico-a-changing-landscape-in-reading-and-education-attainment/
Title: Measuring Mexico’s changing reading landscape - NIQ
Description: Explore how education and reading landscapes are evolving in Mexico. Gain insights and stay informed with NielsenIQ. Read more now!
Allow: https://nielseniq.com/global/en/landing-page/the-prime-directive-2024/
Title: The Prime Directive 2024 - NIQ
Description: At NIQ, we’re dedicated to being your ultimate resource for staying ahead of the curve during the North America’s Prime Days event.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-french-consumers-spent-e238-6-billion-on-fmcg-and-techdurables-products-in-2023/
Title: ​​NIQ Retail Spend Barometer: French consumers spent €238.6 billion on FMCG and Tech&Durables products in 2023​ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/niq-newtopia-now-2024/
Title: Newtopia Now 2024 - NIQ
Description: Join us at Newtopia Now to learn more about how NIQ can help you get the Full View™ of the market and reveal new pathways to growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-announces-the-2024-north-american-breakthrough-innovation-award-winners/
Title: 2024 Breakthrough Innovation Awards – NIQ North America
Description: NIQ names 22 award‑winning innovations + 2 Wavemakers in North America. Discover standout brands reshaping markets and consumer value now!
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-turkiye-c-suite-event/
Title: NIQ Türkiye CEO Event - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/nope-the-future-of-retail-is-not-an-anniversary-promotion/
Title: Nope, the future of retail is not an anniversary promotion - NIQ
Description: Pete Conti, NIQ SVP of US Analytics, answers the questions category managers should be asking to effectively manage their business and trade spend.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/how-environmental-health-concerns-are-boosting-tech-sales/
Title: How environmental health concerns are boosting tech sales
Description: Tech products that help consumers combat the effects of climate change, air or water pollution are poised for growth.
Allow: https://nielseniq.com/global/en/news-center/2020/the-global-market-for-technical-consumer-goods-looks-optimistic-for-2020/
Title: The global market for technical consumer goods looks optimistic for 2020*
Description: These are GfK findings to coincide with CES 2020 in Las Vegas.
Allow: https://nielseniq.com/global/en/insights/report/2023/reach-research-reveals-how-to-seize-the-big-on-premise-opportunities/
Title: REACH research reveals how to seize the big On Premise opportunities - NIQ
Description: Major new global REACH research from CGA by NIQ highlights the enduring appeal of the global On Premise—and what suppliers can do to win there.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/infotainment-systems-plagued-by-bugs-or-confusing-hmis-a-response-to-auto-reliability-survey/
Title: Infotainment systems plagued by “bugs” or confusing HMIs? A response to “Auto Reliability Survey”
Description: Infotainment systems plagued by “bugs” or confusing HMIs? A response to “Auto Reliability Survey”
Allow: https://nielseniq.com/global/en/insights/education/2019/making-sense-of-cpg-brand-and-item-ranking/
Title: Making sense of CPG brand and item ranking - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/global-market-for-technical-consumer-goods-exceeds-the-one-trillion-mark/
Title: Global market for technical consumer goods exceeds the one-trillion mark
Description: The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/webinar-maximizing-your-potential/
Title: Webinar: Maximizing your Potential - NIQ
Description: Retail trends in the tech & durables market. Watch on demand.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/what-cpg-brands-can-do-to-capture-growth-from-strong-trends-in-plant-based-protein/
Title: What CPG brands can do to capture growth from strong trends in plant-based protein? - NIQ
Description: When we look at total sales by plant based protein attribute it's clear that shoppers are gravitating toward an alternative diet.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/mapping-the-key-cities-in-india-to-channel-distribution-strategies/
Title: Mapping the key cities in India to channel distribution strategies - NIQ
Description: The FMCG industry in India is on a growth path. Our data for Q2 of 2022 shows that urban markets are in a revival mode with positive volume growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/what-is-the-cloud/
Title: What is ‘The Cloud’? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-expands-connect-partner-network-industrys-most-open-tech-driven-partner-ecosystem/
Title: Nielsen expands connect partner network, industry’s most open, tech-driven partner ecosystem - NIQ
Description: Explore how Nielsen's expanded Connect Partner Network revolutionizes tech-driven ecosystems in the industry. Learn more today!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/technical-consumer-goods-time-to-say-goodbye-to-stores/
Title: Technical consumer goods: time to say goodbye to stores?
Description: Technical consumer goods: time to say goodbye to stores?
Allow: https://nielseniq.com/global/en/insights/analysis/2022/u-s-moved-16-points-closer-to-a-consumer-recession-in-q3/
Title: The U.S. moved 16 points closer to a consumer recession in Q3 - NIQ
Description: NielsenIQ’s updated consumer recession scorecard shows the U.S. moving closer to a recession while Canada remains close.
Allow: https://nielseniq.com/global/en/news-center/2019/global-smartphone-sales-reached-522-billion-in-2018-3/
Title: Global smartphone sales reached $522 billion in 2018
Description: Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods (TCG) market, according to GfK data.
Allow: https://nielseniq.com/global/en/news-center/2022/four-in-ten-us-auto-intenders-who-are-delaying-car-purchases-say-they-are-planning-to-wait-over-12-months/
Title: Four in ten US auto “intenders” who are delaying car purchases say they are planning to wait over 12 months - NIQ
Description: New GfK AutoMobility™ research shows women, non-luxury, and older intenders are ready to hold out the longest
Allow: https://nielseniq.com/global/en/insights/report/2024/france-on-premise-consumer-pulse-report-june-2024/
Title: France On Premise Consumer Pulse Report: June 2024 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from February 2024 to March 2024 in France.
Allow: https://nielseniq.com/global/en/insights/education/2022/understanding-changing-shopper-behaviors-and-using-them-to-guide-product-strategy/
Title: Understanding changing shopper behaviors and using them to guide product strategy - NIQ
Description: NIQ shares actionable strategies to understand changing shopper behavior and drive an effective retail strategy.
Allow: https://nielseniq.com/global/en/insights/education/2022/advanced-analytics-four-data-driven-strategies-manufacturers-can-use-to-boost-business/
Title: Advanced Analytics: Four data-driven strategies manufacturers can use to boost business - NIQ
Description: Using a data-driven strategy empowers CPG manufacturers to move from reacting to predicting consumer behavior so they can position themselves to profit.
Allow: https://nielseniq.com/global/en/news-center/2019/global-smartphone-sales-grew-five-percent-to-hit-522-billion-in-2018/
Title: Global smartphone sales grew five percent to hit $522 billion in 2018
Description: The Telecommunication sector comprising of smartphones, feature phones and wearables claimed a 44 percent share, and remains the powerhouse in the $1.2 trillion technical consumer goods (TCG) market. Global smartphone sales remained strong in 2018 as the premium trend continues to fuel growth, growing sales value by five percent in spite of small shrinkage in market size by three percent to hit 1.44 billion units. Smartphones represent the majority of the total spend of the global TCG market last year. This is expected to grow plus one percent in 2019.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/q1-2023-whats-it-looking-like-for-ecommerce-key-figures-and-the-rise-of-tiktok-shop/
Title: Q1 2023: what’s it looking like for Ecommerce? Key figures and the rise of TikTok Shop - NIQ
Description: Tiktok Shop in the UK: the next big thing? Foxintelligence's Ecommerce report & key insights on the 1st quarter of the year.
Allow: https://nielseniq.com/global/en/insights/report/2025/how-to-craft-game-changing-product-content-strategies-for-the-super-bowl/
Title: How to craft game-changing product content strategies for the Super Bowl - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-70-behind-the-scenes-nextgen-hackathon-2023/
Title: Behind the Scenes: NextGen Hackathon 2023
Description: Get the inside scoop on the winning solution from this year's 2023 NextGen Hackathon.
Allow: https://nielseniq.com/global/en/news-center/2017/pet-retail-brands-names-nielsen-as-us-analytics-provider/
Title: Pet retail brands names Nielsen as U.S. analytics provider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-consumer-spending-in-the-netherlands-increases-by-6-percent/
Title: NIQ Retail Spend Barometer: Consumer spending in the Netherlands increases by 6 percent - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/gfkconsult-regional-outlook-2023-latam/
Title: gfkconsult regional outlook 2023: Latin America
Description: Expert insights to master the 2023 Latin American Tech and Durables market.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/2022-the-year-of-purpose-and-premium/
Title: 2022 – the year of purpose and premium - NIQ
Description: As we look to 2022, we hope for, but cannot be certain of, a way out of the Covid-19 crisis.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/7-steps-to-success-in-todays-technology-driven-travel-marketplace/
Title: 7 steps to success in today’s technology-driven travel marketplace
Description: What must players in the travel industry do to survive in this fast-changing, highly connected and technology driven marketplace?
Allow: https://nielseniq.com/global/en/news-center/2019/hispanics-are-36-more-likely-to-be-monthly-moviegoers-compared-to-overall-us-moviegoers/
Title: Hispanics are 36% more likely to be monthly moviegoers, compared to overall US moviegoers
Description: Four in ten (41%) Hispanic moviegoers attend one movie a month or more, compared to 30% of all US moviegoers.
Allow: https://nielseniq.com/global/en/insights/education/2024/building-an-irresistible-brand-during-economic-stagnation-a-strategic-imperative/
Title: Irresistible Brand in Stagnation – Strategic Imperative
Description: Build resilience in tough markets: expand reach, command premium price & boost share with NIQ’s brand-strength strategies. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-new-chief-financial-officer/
Title: NielsenIQ Announces New Chief Financial Officer - NIQ
Description: NielsenIQ announced that Michael (Mike) Burwell will join the company as Chief Financial Officer, effective January 3, 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/two-ways-to-put-granularity-to-work-for-measuring-market-share-on-amz/
Title: Two ways to put granularity to work for measuring market share on AMZ - NIQ
Description: Master AMZ's market share dynamics with strategic insights, including two methods for precise measurement granularity.
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/
Title: Introduction to Loyalty Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/the-route-to-revive-for-fmcg-manufacturing-in-the-uk/
Title: The 'Route to Revive' for FMCG manufacturing in the UK - NIQ
Description: With lower purchasing power, the UK consumer found new ways of spending to sustain their lifestyle and fulfill their needs. This is how both the UK consumer and FMCG manufacturer will go from surviving to thriving.
Allow: https://nielseniq.com/global/en/insights/report/2021/gfk-releases-updated-maps-for-all-of-europe/
Title: GfK releases updated maps for all of Europe - NIQ
Description: GfK has released its Europe Map Edition 2021/2022, which includes thousands of updates to the previous year’s edition.
Allow: https://nielseniq.com/global/en/news-center/2019/industry-powerhouses-nielsen-and-npd-join-forces-to-reimagine-the-future-of-omnishopper-measurement/
Title: Industry powerhouses Nielsen and NPD join forces to reimagine the future of Omnishopper Measurement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/must-know-2023-retail-tech-trends-pt-3/
Title: Must-know 2023 retail tech trends, pt. 3
Description: Improve your retail business with the latest retail trends & solutions. Explore the latest in-store experience and omnichannel trends in retail for 2023.
Allow: https://nielseniq.com/global/en/news-center/2019/almost-4-million-americans-are-cbd-users-segment-has-a-health-focused-view-of-cannabis/
Title: Almost 4 million Americans are CBD users; segment has a health-focused view of cannabis
Description: Newly released research from MRI-Simmons shows that people who buy CBD items can be very different from other consumers of cannabis products.
Allow: https://nielseniq.com/global/en/insights/infographic/2019/infographic-diy-benchmarking-a-checklist-for-cpg-manufacturers/
Title: Infographic: DIY benchmark product and business performance - NIQ
Description: Explore key DIY benchmarking strategies for CPG manufacturers with our insightful infographic. Learn more and enhance your strategy today!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/smb-data-no-expertise-needed/
Title: SMB Data: No expertise needed - NIQ
Description: Review our infographic below to learn more about how you can make advanced SMB data work for your organization
Allow: https://nielseniq.com/global/en/insights/analysis/2023/will-cpg-brands-dominate-amazon-prime-day-in-2023/
Title: Will CPG brands dominate Amazon Prime Day in 2023? - NIQ
Description: The countdown to Amazon Prime Day has begun. This year, all eyes should be on the weeks leading up to and following Prime Day.
Allow: https://nielseniq.com/global/en/news-center/2023/gfk-awarded-six-year-contract-for-hong-kong-television-audience-measurement/
Title: GfK Awarded Six-Year Contract for Hong Kong Television Audience Measurement - NIQ
Description: GfK is delighted to announce that it has been awarded the prestigious six-year contract for Hong Kong Television Audience Measurement from 2024 to 2030.
Allow: https://nielseniq.com/global/en/news-center/2020/five-reasons-why-were-excited-to-build-new-roots-in-chicago/
Title: Five reasons why we’re excited to build new roots in chicago - NIQ
Description: Discover why NielsenIQ is thrilled to establish new roots in Chicago. Explore the top five reasons today and see what's in store!
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-value-of-product-families/
Title: The value of product families
Description: The value of product families
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-releases-new-digital-maps-for-germany-austria-and-switzerland/
Title: GfK releases new digital maps for Germany, Austria and Switzerland
Description: GfK’s new digital maps for Germany, Austria and Switzerland include hundreds of changes to postal and administrative regions, such as municipalities. Up-to-date digital maps comprise the foundation for the precise and error-free geocoding and analysis of company data and market potential.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-60-the-next-opportunity-in-the-next-generation-data-insights/
Title: The Next Opportunity in The Next Generation: Data Insights
Description: Tune in to get insights and perspectives from the 2022 GfK NextGen Hackathon participants as they talk about their experience with the hackathon.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-10-how-trends-drive-decisions-leveraging-the-strategic-value-of-consumer-trend-insights/
Title: How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Description: In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/recalibrated-consumption-dynamics-in-a-covid-19-altered-world/
Title: Recalibrated consumption dynamics in a COVID-19-altered world - NIQ
Description: NielsenIQ looks at six major areas where shopping habits will change—and the potential impact on these consumer groups.
Allow: https://nielseniq.com/global/en/insights/education/2019/key-terms-cpg-retail-buyers-expect-you-to-know-now/
Title: Key terms CPG retail buyers expect you to know now - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2022/excelling-in-ecommerce-and-in-store/
Title: Excelling in ecommerce and in-store - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/the-secret-trends-of-ecommerce-in-the-us/
Title: The Secret Trends of eCommerce in the US - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/landing-page/how-to-use-shipping-data-in-market-analysis/
Title: How to Use Shipping Data for Market Analysis - NIQ
Description: In the vast ocean of data that modern analysts have access to, shipping alternative data emerges as a lighthouse, guiding informed decision-making and offering unparalleled insights into global economic activity. Let's explore why and how to use shipping alternative data as a valuable alternative data source for market analysts, businesses, and investors.
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-april-eu5/
Title: Monthly eCommerce Pulse April – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/report/2023/opus-nightclub-channel-report/
Title: OPUS Nightclub channel report - NIQ
Description: Hospitality has made steady recovery from the challenges of COVID-19 and while nightclubs have faced turbulence and restrictions, it’s a pertinent moment for the segment as a crucial annual trading period is fast approaching.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/energy-efficiency-the-rise-of-the-a-team-in-domestic-appliances/
Title: Energy efficiency: the rise of the ‘A’ team in domestic appliances
Description: In this blog post, we take a look at the current landscape for sales of the most energy-efficient major domestic appliances across Europe.
Allow: https://nielseniq.com/global/en/news-center/2024/episode-13-women-in-tech-episode-13/
Title: Women in Tech Episode 13 – Breaking Barriers & Mentorship
Description: Discover insights on women in tech with NielsenIQ's latest podcast episode. Explore trends, challenges, and successes. Listen now!
Allow: https://nielseniq.com/global/en/news-center/2022/consumer-sentiment-rises-for-the-third-time-in-a-row/
Title: Consumer sentiment rises for the third time in a row - NIQ
Description: Nuremberg, Germany, December 21, 2022 – Consumer confidence in Germany improves once again at the end of 2022. Both economic and income expectations as well as the propensity to buy have recorded gains. GfK is forecasting -37.8 points in consumer sentiment for January 2023, up 2.3 points from December of this year (revised from -40.1 points). These are the findings of the GfK Consumer Sentiment Study for December 2022.
Allow: https://nielseniq.com/global/en/insights/education/2022/why-is-brand-renovation-important/
Title: Why is brand renovation important? - Consumer loyalty is often overestimated
Description: Keeping your customers engaged with your product is challenging, but renovating your brand can be your main driver of retention and future growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-wellness-consumer-reimagined/
Title: The wellness consumer: Reimagined - NIQ
Description: Everyone is a wellness consumer, so what’s next for wellness? How can your business leverage key trends and patterns to capture more potential customers in the future?
Allow: https://nielseniq.com/global/en/news-center/2019/gfks-stevens-to-share-insights-on-data-quality-trust-at-marketing-analytics-event/
Title: GfK’s Stevens to share insights on data quality & trust at marketing analytics event
Description: Stevens will share best practices to ensure that decisions are based on data that is grounded in truth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-episode-5-sustainability-in-e-commerce/
Title: Let’s talk E-commerce! Episode 5: Sustainability in e-commerce - NIQ
Description: In the fifth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our expert speakers discuss the topic of sustainability in e-commerce.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/technology-ecosystems-explained/
Title: Technology ecosystems explained - NIQ
Description: Discover key insights into technology ecosystems and their impact on global markets. Learn more and stay ahead with NielsenIQ.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-find-your-share-gap-opportunity/
Title: How to Find Your Share Gap Opportunity - NIQ
Description: Market share is an elusive beast, but data can help. Let's take a look at how to calculate your share gap and what to do with it.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-state-of-supplements-and-vitamins/
Title: The state of supplements and vitamins - NIQ
Description: Supplements and vitamins are mainstays of the health and wellness market. But, new trends are driving growth and you might be missing out.
Allow: https://nielseniq.com/global/en/insights/report/2023/state-of-retail-2023-latin-america/
Title: State of Retail 2023 - Latin America - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/who-is-the-new-organic-shopper/
Title: Who is the new organic shopper? - NIQ
Description: This in-depth guide was created to help CPG manufacturers and retailers better understand the U.S. CPG organic market.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-appoints-new-cps-strategic-projects-and-iberia-lead/
Title: NielsenIQ Appoints New CPS Strategic Projects and Iberia Lead - NIQ
Description: NielsenIQ Appoints New CPS Strategic Projects and Iberia Lead
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-incorporates-profiteros-e-commerce-measurement-and-analytics-suite-into-its-solution-for-cpg-brands-in-canada/
Title: Nielsen incorporates Profitero's E-Commerce measurement and analytics suite into its solution for CPG brands in Canada - NIQ
Description: Nielsen integrates Profitero's e-commerce analytics into its CPG solutions in Canada, enhancing data-driven decisions. Discover more!
Allow: https://nielseniq.com/global/en/insights/infographic/2022/online-shopping-events-a-game-changer/
Title: Online shopping events—a game changer - NIQ
Description: NielsenIQ data shows what and how consumers respond to major global online shopping events
Allow: https://nielseniq.com/global/en/news-center/2023/eroski-chooses-niq-activate-personalization-platform-to-boost-its-loyalty-program/
Title: EROSKI Chooses NIQ Activate Personalization Platform to Boost its Loyalty Program - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/system-to-predict-needs-of-ecommerce-shoppers-wins-gfks-nextgen-data-science-hackathon/
Title: System to predict needs of ecommerce shoppers wins GfK’s NextGen Data Science Hackathon - NIQ
Description: New Jersey Institute of Technology team developed predictive analyses to make online shopping more personalized
Allow: https://nielseniq.com/global/en/insights/analysis/2024/consumer-trends-focus-on-generation-b/
Title: Consumer Trends: Focus on Generation B - NIQ
Description: Les membres de la génération B sont des acheteurs très réguliers. Focus sur cette tendance de consommation.
Allow: https://nielseniq.com/global/en/news-center/2018/fifth-nielsen-employee-resource-group-experience-week-energizes-associates-drives-business-growth/
Title: Fifth Nielsen Employee Resource Group Experience Week energizes associates and drives business growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/2023-breakthrough-innovations-in-egypt/
Title: 2023 NIQ BASES Breakthrough Innovations in Egypt - NIQ
Description: Discover the top breakthrough innovations in Egypt for 2023. Explore trends and insights that shape markets. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/its-time-to-take-the-blinders-off/
Title: It’s time to take the blinders off - NIQ
Description: Discover key insights on market trends and consumer behavior with NielsenIQ. Elevate your business strategy today!
Allow: https://nielseniq.com/global/en/insights/report/2019/singapore-launches-first-in-asia-integrated-tv-viewership/
Title: Singapore launches first-in-Asia integrated TV viewership
Description: The launch of the Singapore TV Audience Measurement (SG-TAM) integrated viewership data will enable broadcasters and advertisers to better tailor their offerings to meet evolving audiences’ needs.The first in Asia to offer such integrated data, the enhanced SG-TAM system is now able to understand cross-screen viewing behaviour, to capture unduplicated TV viewership figures across digital devices such as smartphones, tablets and PCs.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/the-ev-industry-is-losing-spark-heres-why/
Title: The EV industry is losing spark – here’s why
Description: Electric vehicle demand is slowing, learn why and see where the industry is headed.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-and-gfk-receive-clearance-for-their-planned-combination-from-the-european-commission/
Title: NIQ and GfK Receive Clearance for Their Planned Combination From the European Commission - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/retail-media-networks-a-guide-for-brand-manufacturers/
Title: Retail media networks: a guide for brand manufacturers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/hot-beverages-spotlight-report/
Title: Hot Beverages Spotlight Report - NIQ
Description: Discover key trends and growth opportunities in the hot beverage sector with NielsenIQ's 2024 Spotlight Report. Download now!
Allow: https://nielseniq.com/global/en/news-center/2019/5g-ar-and-frictionless-commerce-nielsen-illuminates-future-of-retail-and-consumer-packaged-goods/
Title: 5G, AR and frictionless commerce: Nielsen illuminates future of retail and consumer packaged goods - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/social-shopping-is-the-future-of-e-commerce/
Title: Social shopping is the future of e-commerce - NIQ
Description: Social commerce, super apps, and mobile shopping might be new phenomenon's for many, but these are key drivers for e-commerce in Asia.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/the-new-consumer-journey-for-alcohol-brands/
Title: The new consumer journey for alcohol brands - NIQ
Description: How do brands – especially alcohol brands - ensure meaningful interactions with consumers, when lockdown restricted people to online buying, or via grocery stores and supermarkets?
Allow: https://nielseniq.com/global/en/insights/report/2024/2023-holiday-review-from-niq-beauty-inner-circle/
Title: 2023 Holiday Review from NIQ Beauty Inner Circle - NIQ
Description: Discover key insights from the 2023 Holiday Review by NielsenIQ Beauty Inner Circle. Uncover trends and strategies for success. Read now!
Allow: https://nielseniq.com/global/en/insights/webinar/2024/state-of-mobile-apps-market-in-2024-based-on-in-app-purchases/
Title: State of Mobile Apps Market in 2024 based on In-App Purchases - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/insights/education/2025/navigating-the-2025-smartphone-market-key-insights-for-manufacturers-retailers-and-mobile-operators/
Title: Navigating the 2025 Smartphone Market: Key Insights for Manufacturers, Retailers and Mobile Operators - NIQ
Description: Explore the dynamic 2025 smartphone market with key insights for manufacturers, retailers, and mobile operators. Discover trends like premiumization, mid-range growth, AI integration, and shifting consumer behaviors. Learn strategies to navigate challenges and seize opportunities in this ever-evolving industry
Allow: https://nielseniq.com/global/en/landing-page/linkontro-become-a-sponsor/
Title: Become a Sponsor - Linkontro -
Description: Sponsor Linkontro and communicate with leading FMCG companies in a professional and exclusive setting.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/what-drives-price-movements-of-tech-devices/
Title: What drives price movements of tech devices?
Description: What drives the price movement of tech devices? We looked at a huge range of online pricing over time, to answer this question.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-western-europe-fmcg-performance-on-q1-2023/
Title: The FMCG Pulse: Western Europe FMCG performance on Q1 2023 - NIQ
Description: NIQ's latest regional FMCG Pulse Report provides valuable insights into the latest retail trends, regional data, and growth strategies for businesses operating in Western Europe's FMCG industry.
Allow: https://nielseniq.com/global/en/insights/report/2024/monthly-ecommerce-pulse-january-us/
Title: Monthly eCommerce Pulse January – US - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-ai-recognized-as-one-of-the-most-technologically-significant-new-products-of-2017/
Title: Nielsen AI recognized as one of the most technologically significant new products of 2017 - NIQ
Description: Discover how Nielsen AI was named a top tech product of 2017. Learn about its impact on analytics. Explore more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/eastern-europes-fmcg-value-sales-growth-navigating-changing-channel-dynamics/
Title: Eastern Europe’s FMCG value sales growth: Navigating changing channel dynamics - NIQ
Description: Discover FMCG growth strategies in Eastern Europe channel dynamics have changed, and consumers' shopping behavior has shifted to focus on value for money.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsens-esg-journey-supports-sustainable-and-inclusive-communities/
Title: Nielsen’s ESG journey supports sustainable and inclusive communities - NIQ
Description: Discover how NielsenIQ's ESG journey fosters sustainable, inclusive communities. Learn more about our impact and join us in making a difference!
Allow: https://nielseniq.com/global/en/news-center/2022/nearly-half-of-key-auto-intenders-have-changed-car-purchase-plans-due-to-the-vehicle-shortage/
Title: Nearly half of key auto intenders have changed car purchase plans due to the vehicle shortage - NIQ
Description: Roughly half will wait for the exact model and features they had selected – with many saying they would sit tight for over a year
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-november-us/
Title: Monthly eCommerce Pulse November – US - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-41-how-brands-can-win-consumers-hearts-in-the-new-marketplace/
Title: How brands can win consumers' hearts in the new marketplace | Podcast
Description: In this podcast episode, we explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of crisis?
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-retailers-can-adapt-to-changing-consumer-behavior/
Title: How retailers can adapt to changing consumer behavior
Description: The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior, retailers, and manufacturers reacting to the outbreak, adapting to...
Allow: https://nielseniq.com/global/en/insights/analysis/2022/3-recovery-trajectory-scenarios-for-fmcg-in-asia-pacific-in-2022/
Title: 3 recovery trajectory scenarios for FMCG in Asia Pacific in 2022 - NIQ
Description: NielsenIQ considers three recovery trajectory scenarios (variant lite, variant mid, and variant max) based on how COVID-19 and its variants may affect how we live and the impact on the FMCG industry.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-33-what-you-need-to-know-about-b2b-influencer-marketing/
Title: What you need to know about B2B influencer marketing | Podcast
Description: Influencers and experts Rachel Miller, Evan Kristel, and Jola Burnett take us into the B2B influencer world that showcases the power of decision-makers.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-named-8th-on-best-adoption-friendly-workplace-list/
Title: Nielsen named 8th on Best Adoption-Friendly Workplace list - NIQ
Description: Discover why Nielsen ranks 8th as an adoption-friendly workplace. Learn about our supportive policies and benefits. Explore more now!
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-imparts-lasting-social-impact-with-pro-bono-support-of-minority-owned-businesses/
Title: Pro Bono Support for Minority CPG Businesses – NielsenIQ
Description: NielsenIQ BASES named an inaugural winner of pro bono consulting services for minority-owned businesses, focusing on go-to-market strategies.
Allow: https://nielseniq.com/global/en/news-center/2024/r-dane-mauldin-named-niq-chief-transformation-officer/
Title: R. Dane Mauldin named NIQ Chief Transformation Officer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/reach-spotlight-report/
Title: REACH Spotlight Report: - NIQ
Description: Underpinned by CGA’s Global REACH findings of consumer trends across the world, uncover local nuances and actionable insights to help drive your business growth in your market with this REACH Spotlight Report.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-poland-en/
Title: Retail Spend Barometer Poland - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/tiktok-shop-and-the-future-of-consumer-engagement/
Title: TikTok Shop and the Future of Consumer Engagement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/gfk-insight-forum-australia/
Title: GfK Insight Forum Australia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/measuring-impact-climate-change/
Title: Measuring the impact of climate change - NIQ
Description: Discover how climate change impacts consumer behavior and markets. Explore NielsenIQ's insights and stay ahead. Read more!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-accelerates-expansion-of-global-retail-strategy-with-addition-of-retail-lab-leader-dawn-e-norvell/
Title: NielsenIQ accelerates expansion of global retail strategy with addition of retail lab leader, Dawn E. Norvell - NIQ
Description: NielsenIQ has strengthened its leading global retail practice with the addition of Dawn E. Norvell as Global Head of the newly formed NielsenIQ Retail Lab.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-broadens-convenience-channel-coverage-with-caseys-general-stores-inc/
Title: Nielsen broadens convenience channel coverage with Casey's General Stores, Inc - NIQ
Description: Nielsen announced the expansion of services for data insights and analytics for Casey’s General Stores Inc, the fourth-largest convenience store in the U.S.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-and-ltplabs-simplify-the-transition-to-automatic-planogram-generation-with-an-ai-based-solution-to-read-merchandising-rules/
Title: AI Planogram Automation – NielsenIQ & LTPlabs TETRIS
Description: Discover how NielsenIQ and LTPlabs are revolutionizing retail with AI-driven planogram automation. Learn more about our innovative solution!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/why-do-the-big-food-companies-buy-data/
Title: Why do the big food companies buy data? - NIQ
Description: To get put on the shelf, you need to convince your buyer that your pack will make them more money than anybody else. But how do you do that?
Allow: https://nielseniq.com/global/en/insights/report/2022/how-do-belgian-shoppers-rate-their-supermarkets/
Title: How do Belgian shoppers rate their supermarkets? - NIQ
Description: GfK Summer Report 2022 shows the latest results on the appreciation of retailers in Belgium. Who reaches the highest score and who improves their ranking?
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-is-now-setting-up-operations-to-start-tracking-the-australian-optics-market/
Title: GfK is now setting up operations to start tracking the Australian optics market
Description: GfK reports a growth of 0.9 percent in the European optics market in 2016. GfK now expanding into the Australian market.
Allow: https://nielseniq.com/global/en/news-center/2024/niqs-retail-spend-barometer-in-2023-italian-households-spent-e187-billion-on-consumer-goods/
Title: NIQ's Retail Spend Barometer: in 2023, Italian households spent €187 billion on consumer goods - NIQ
Description: Discover how Italian households spent €187 billion on consumer goods in 2023. Explore trends with NielsenIQ's Retail Spend Barometer. Read more!
Allow: https://nielseniq.com/global/en/insights/report/2024/benchmark-replication-promo-ecommerce-france-2022/
Title: Benchmark Réplication: promo Ecommerce France 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-drops-one-point-in-february-to-6/
Title: UK Consumer Confidence drops one point in February to -6
Description: GfK’s long-running Consumer Confidence Index has decreased one point this month to -6. Three of the five measures saw decreases in February, and two measures saw increases.
Allow: https://nielseniq.com/global/en/news-center/2021/environment-skeptics-are-fading-fast-replaced-by-a-new-breed-of-self-conscious-eco-friendly-consumers/
Title: Environment skeptics are fading fast – replaced by a new breed of self-conscious eco-friendly consumers - NIQ
Description: “Glamour Green” consumers represent a new approach to environmental concern, driven in part by status seeking
Allow: https://nielseniq.com/global/en/insights/analysis/2023/barometre-ecommerce-2022-2023/
Title: Baromètre Ecommerce 2022-2023 - NIQ
Description: Les secteurs en croissance et les secteurs en recul, le poids du marché de la seconde main, les tendances de marché.
Allow: https://nielseniq.com/global/en/insights/report/2024/consumer-tech-durables-outlook-2024/
Title: Consumer Tech & Durables – Outlook 2024 - NIQ
Description: Stay informed about 2024 T&D market trends, including sales, growth, and forecasts. Discover insights into consumer tech and durables. Start exploring now!
Allow: https://nielseniq.com/global/en/insights/infographic/2015/we-are-what-we-eat/
Title: We are what we eat - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/women-in-tech-how-i-started-my-career-with-megan-fanning-senior-technical-recruiter/
Title: Women in Tech: How I Started My Career – Megan Fanning
Description: Learn about the journey the women in our company have taken to get to where they are now. This time, we spoke to Megan Fanning, Senior Technical Recruiter,
Allow: https://nielseniq.com/global/en/insights/analysis/2021/will-older-asians-cling-to-e-commerce-post-pandemic/
Title: Will older Asians cling to e-commerce post-pandemic? - NIQ
Description: In examining Asia’s consumer behaviors during the pandemic, NielsenIQ data finds a massive spike in older consumers’ online grocery shopping. The big question is whether they will revert to their former purchasing patterns and forgo their reliance on e-commerce to keep their refrigerators and pantries stocked post-pandemic.
Allow: https://nielseniq.com/global/en/news-center/2021/lgbtq-consumers-poised-to-drive-home-and-tech-purchases-in-next-12-months/
Title: LGBTQ consumers poised to drive home and tech purchases in next 12 months - NIQ
Description: New insights from the LGBTQ and Gender Identity Study underscore the importance and influence of the LGBTQ community
Allow: https://nielseniq.com/global/en/events/2024/a-look-at-trends-in-the-enhanced-niq-beverage-alcohol-liquor-channel-webinar/
Title: A Look at Trends in the Enhanced NIQ Beverage Alcohol Liquor Channel
Description: Unpack the latest alcohol industry trends in the updated NIQ liquor channel. Watch our webinar on demand, now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/how-snack-brands-can-achieve-growth-beyond-inflation/
Title: How Snack brands can achieve growth beyond inflation - NIQ
Description: Americans love a snack, but consumers are reducing their consumption amidst economic uncertainty. NIQ's Snackonomics report explores how Snack manufacturers can find growth without relying on snack prices.
Allow: https://nielseniq.com/global/en/events/2024/world-data-lab-world-consumer-outlook-webinar/
Title: World Data Lab: World Consumer Outlook Webinar - NIQ
Description: Join our 2024 World Data Lab Webinar to explore global consumer trends. Gain insights and strategies for growth. Register now!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/why-japanese-tire-manufacturers-need-to-be-ready-for-the-next-tax-hike/
Title: Why Japanese tire manufacturers need to be ready for the next tax hike
Description: Why Japanese tire manufacturers need to be ready for the next tax hike
Allow: https://nielseniq.com/global/en/news-center/2016/heightening-demand-for-tvs-and-major-home-appliances-in-myanmar-in-first-quarter-of-2016-2/
Title: Heightening demand for TVs and major home appliances in Myanmar in first quarter of 2016
Description: Latest study commissioned by GfK Asia in the country’s Mandalay and Yangon regions reflected consecutive monthly growth in adoption of flat screen TVs, washing machines and air-conditioners in the first three months of 2016.
Allow: https://nielseniq.com/global/en/insights/education/2018/5-kpis-to-beat-the-competition/
Title: 5 KPIs to beat the competition - NIQ
Description: Key performance indicators (KPIs) help consumer packaged goods manufacturers measure their effectiveness and progress towards achieving their growth goals.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-offers-auto-tech-insights-to-undergraduate-hackathon-teams/
Title: GfK offers Auto Tech insights to undergraduate hackathon teams
Description: GfK North America is making new findings from its Auto Tech Insights study available to students who sign up for its NextGen Hackathon Competition.
Allow: https://nielseniq.com/global/en/events/2024/ift-first-2024/
Title: IFT FIRST 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/european-optics-market-records-over-e17-billion-in-2016/
Title: European optics market records over €17 billion in 2016
Description: GfK’s sales tracking of four key European retail optics markets (Italy, France, Spain and Germany), shows a turnover of €17.6 billion for total year 2016. This is a sales value growth of 0.9 percent compared to the previous year. GfK released the findings at the international MIDO 2017 trade fair in Milan.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/it-galeri-building-business-strategy-by-identifying-growth-opportunities/
Title: Success Story: IT Galeri | GfK
Description: IT Galeri uses sales intelligence from GfK to guide product, brand, and market strategy. Read more!
Allow: https://nielseniq.com/global/en/insights/webinar/2023/mastering-omnichannel-regulations-raise-a-glass-to-best-practices-in-the-industry/
Title: Mastering Omnichannel Regulations: Raise a Glass to Best Practices in the Industry! - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/ksa-retail-market-sees-modest-growth-with-sar-37-4-billion-in-q3-2024-sales/
Title: KSA Q3 2024 Retail: SAR 37.4 Bn on FMCG & T&D Growth
Description: Explore the latest trends in KSA's retail market with NielsenIQ's Q3 2024 report. Discover growth insights and strategies. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-march-2024/
Title: Foodservice Price Index March 2024 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/fmcg-in-romania-consumer-spending-shifts-lead-to-growth-in-specific-categories/
Title: FMCG in Romania: Consumer spending shifts lead to growth in specific categories - NIQ
Description: Learn about the state of Romania's FMCG amidst an inflation deceleration where consumers shift spending towards discounters, private labels, and promotions.
Allow: https://nielseniq.com/global/en/events/2024/summer-fancy-food-2024/
Title: Summer Fancy Food 2024 - NIQ
Description: Join us on June 23-25 in NYC for the Summer Fancy Food Show where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-macroeconomic-impacts-of-shifting-consumer-mindsets/
Title: The macroeconomic impacts of shifting consumer mindsets - NIQ
Description: Yale Economist Ernie Tedeschi shares five key areas of focus from NIQ's Midyear Consumer Outlook.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-to-use-retail-data-to-gain-market-share/
Title: How to use retail data to gain market share - NIQ
Description: Manufacturers need to know what data analytics is, why you need to invest in data, and some ways retail data can help you take control of the market.
Allow: https://nielseniq.com/global/en/insights/education/2020/predicting-the-online-shopper-shifts-driving-e-commerce-momentum/
Title: Predicting the online shopper shifts driving e-commerce momentum - NIQ
Description: The growth of the online shopper during COVID-19 has shown a dramatic change in consumer behaviors, particularly in grocery channels.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/a-leap-of-faith-trusting-ai-can-augment-human-decision-making/
Title: A Leap of Faith: Trusting AI can augment human decision making
Description: Today, we’re using AI to make big decisions in business. AI is informing businesses of how much stock to order, who the perfect customer...
Allow: https://nielseniq.com/global/en/insights/analysis/2020/from-the-field-nielsen-south-korea-offers-personal-insight-on-shopping-trends-amid-the-covid-19-outbreak/
Title: From the field: Nielsen South Korea offers personal insight on shopping trends amid the COVID-19 outbreak - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-11-the-art-of-digital-ad-targeting/
Title: How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Description: In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/user-experience-is-one-of-the-most-critical-success-factors-for-industry-4-0/
Title: User experience is one of the most critical success factors for Industry 4.0
Description: User experience is one of the most critical success factors for Industry 4.0
Allow: https://nielseniq.com/global/en/insights/report/2024/premium-brands-take-flight-in-airport-bars/
Title: Premium Brands: Take flight in Airport Bars - NIQ
Description: Discover insights on how premium brands are elevating airport bars in 2024. Learn trends and strategies. Read now for more!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/ecommerce-battle-boohoo-vs-about-you/
Title: Ecommerce battle: Boohoo vs. About You - NIQ
Description: Boohoo and About You have the same core target. What are their respective market shares in the UK and Germany? What is are their buyers’ purchase frequency and average spend?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/online-beer-market-analysis-uk-case/
Title: Online Beer Market Analysis: UK Case - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-43-the-secret-to-mobile-advertising/
Title: The secret to a good ad… on a tiny screen | Podcast
Description: ---------
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-nz-commercial-radio-ratings-media-release-s1-2019/
Title: GfK NZ Commercial Radio Ratings Media Release S1 2019
Description: GfK NZ Commercial Radio Ratings Media Release S1 2019
Allow: https://nielseniq.com/global/en/news-center/2017/over-half-of-us-adults-live-in-cellphone-only-households/
Title: Over half of US adults live in "cellphone-only" households
Description: More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-covid-19-helped-us-think-remote-first-for-distributed-teams/
Title: How COVID-19 helped us think remote-first for distributed teams
Description: As COVID-19 lockdown forced most of us to become remote workers for an extended period, it became evident that we were not always thinking remote-first.
Allow: https://nielseniq.com/global/en/insights/report/2022/e-grocery-2022/
Title: E-Grocery-2022 - NIQ
Description: Átfogó kép a magyar online FMCG piacról
Allow: https://nielseniq.com/global/en/insights/commentary/2022/women-in-tech-what-it-takes-to-be-a-winner/
Title: Women in Tech: What it takes to be a winner
Description: For women in tech, often the biggest barrier can be our own confidence. It’s important to recognize, and be confident about, what we bring to the table.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-brandtotal-will-illuminate-world-of-dark-marketing-at-ia-converge-event/
Title: GfK, BrandTotal will illuminate world of dark marketing at IA Converge event
Description: In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/e-commerce-and-backpacks-back-to-school-best-sellers/
Title: E-commerce and Backpacks: Back-to-School Best Sellers - NIQ
Description: -Which sectors benefit the most from back-to-school season? Is Eastpak still the go-to backpack brand?
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-earns-third-straight-90-score-disability-equality-index/
Title: Nielsen earns third straight 90% score on Disability Equality Index - NIQ
Description: Discover how Nielsen champions disability inclusion, earning a 90+ score on the Disability Equality Index for three years. Learn more!
Allow: https://nielseniq.com/global/en/insights/education/2022/what-is-the-metaverse-and-how-will-it-impact-cpg/
Title: What is the metaverse and how will it impact CPG? - NIQ
Description: NielsenIQ answers what the metaverse is and the impact it will have on people and the retail sector.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-evolving-high-tempo-occasion/
Title: The Evolving High Tempo Occasion - NIQ
Description: The exclusive The Evolving High Tempo Occasion Report fuses data from CGA’s suite of unrivalled consumer research and outlet and sales data to deliver expert analysis of this vital, and changing, part of the market.
Allow: https://nielseniq.com/global/en/news-center/2017/peter-feld-joins-gfk-se-as-new-ceo-2/
Title: Peter Feld joins GfK SE as new CEO
Description: The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
Allow: https://nielseniq.com/global/en/news-center/2016/mobile-communication-is-booming-thanks-to-wearables/
Title: Mobile communication is booming thanks to wearables
Description: These are GfK's findings for the global Smartphone and Wearables market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-64-sustainability-at-gfk-what-you-need-to-know/
Title: Sustainability at GfK: What You Need to Know
Description: Learn more about GfK’s commitment to sustainability, what we’ve achieved so far, the latest sustainability report & more!
Allow: https://nielseniq.com/global/en/news-center/2019/is-e-commerce-facing-its-limits-2/
Title: Is e-commerce facing its limits?
Description: GfK findings for the global technical consumer goods retail markets to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/education/2023/managing-change-through-collaboration-in-the-new-era-of-customer-centricity/
Title: Managing change through collaboration in the new era of customer-centricity - NIQ
Description: Learn about NIQ Connected Collaboration — where dynamic collaborations are possible, allowing all stakeholders to focus on what’s most important — consumers.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-ron-clark-academy-collaborate-second-round-amazing-shake/
Title: Nielsen and Ron Clark Academy collaborate for second round of “The Amazing Shake” - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/top-ten-sydney-and-melbourne-bachelor-suburbs-identified/
Title: Top Ten Sydney and Melbourne ‘Bachelor’ suburbs identified
Description: Sydney, Melbourne August 1, 2017: Single women looking for the next Matty J should head to inner city suburbs, according to GfK.
Allow: https://nielseniq.com/global/en/news-center/2018/tate-lyle-names-nielsen-as-u-s-analytic-provider/
Title: Tate & Lyle name Nielsen as U.S. analytic provider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/global-book-market-2023-revenue-growth-in-many-countries-despite-major-challenges/
Title: Global Book Market 2023: Revenue growth in many countries despite major challenges - NIQ
Description: GfK Entertainment and Nielsen BookData have presented their first joint global annual report. The analysis shows revenue increases in three quarters of the 16 countries examined. This was accompanied, however, by much higher prices.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-employees-are-in-it-together-when-it-comes-to-virtual-volunteering/
Title: Virtual Volunteering – Nielsen ‘In It Together’ Initiative
Description: Discover how Nielsen employees globally unite for virtual volunteering. Join us in making a difference. Get involved now!
Allow: https://nielseniq.com/global/en/news-center/2022/96-per-cent-of-people-in-peninsular-malaysia-continues-to-listen-to-radio-weekly/
Title: 96 per cent of people in Peninsular Malaysia continues to listen to radio weekly - NIQ
Description: The Radio Audience Measurement conducted by GfK in the first half of 2022, in partnership with Commercial Radio Malaysia (CRM), revealed that there are 21,273,000 radio listeners every week, each spending an average of 13 hours and 36 minutes tuned in.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/ai-insights-drive-successful-business-strategy/
Title: AI Insights Drive Successful Business Strategy - NIQ
Description: From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.
Allow: https://nielseniq.com/global/en/insights/infographic/2020/infographic-optimize-growth-strategies-and-drive-category-leadership/
Title: Infographic: optimize growth strategies and drive category leadership - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/state-of-consumer-technology-and-durables-report-for-q1-2022/
Title: State of Consumer Technology and Durables Report for Q1 2022 - NIQ
Description: The Q1 2022 edition of our industry report shares actionable insights on how smart brands can thrive in the post-Covid reality. Read more now!
Allow: https://nielseniq.com/us/en/news-center/2018/nielsen-engages-nyc-latinx-influencers-night-dedicated-online-lives-u-s-hispanic-consumers/
Title: Nielsen engages NYC Latinx influencers for a night dedicated to the online lives of U.S. Hispanic consumers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/future-forward-breakthrough-innovations-trends-and-tech-india/
Title: Future Forward: Breakthrough Innovations, Trends, & Tech (IN) - NIQ
Description: Join us for an evening of celebration, as we felicitate the 2024 Breakthrough Innovation winners. Explore the latest macro consumer trends and FMCG innovations and see how tech is revolutionizing the way companies innovate and bring new products to market.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/granularity-and-out-of-stock-rates-why-you-need-granular-tracking/
Title: Granularity and out of stock rates: Why you need granular tracking - NIQ
Description: Granular out of stock tracking is critical for CPGs to win on the digital shelf and boost sales. Data from every online store is crucial.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-builds-out-martech-team-with-string-of-new-hires/
Title: GfK builds out martech team with string of new hires
Description: The newly launched GfK Customer and Audience Activation service takes GfK data such as pan-European purchasing power and combines it with Eyeota’s audiences to create aggregated segments for digital activation.
Allow: https://nielseniq.com/global/en/news-center/2016/bluetooth-and-streaming-solutions-set-the-tone-in-the-audio-market/
Title: Bluetooth and streaming solutions set the tone in the audio market
Description: These are GfK's findings for the global Audio market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-regional-consumer-styles-safety-seekers-germany-2022/
Title: Map of the Month: GfK Regional Consumer Styles, Safety-seekers, Germany 2022 - NIQ
Description: GfK’s Map of the Month for August shows the regional distribution of safety-seekers in Germany in 2022.
Allow: https://nielseniq.com/global/en/insights/report/2021/financial-markets-by-quarter-q1-2021/
Title: Financial Markets by Quarter Q1 2021 - NIQ
Description: Understand the state of consumer confidence, trends on disposable and discretionary incomes, and savings and expenditure patterns in 10+ markets globally during the pandemic.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/how-omv-leveraged-niq-pricing-intelligence-to-deliver-business-goals/
Title: OMV Boosts ROI with NIQ Pricing Intelligence | NIQ
Description: Learn how OMV uses NIQ’s pricing analytics to meet customer preferences, simulate the impact of changes, and deliver business goals
Allow: https://nielseniq.com/global/en/insights/commentary/2016/does-everybody-need-to-do-everything-to-do-video-right/
Title: Does everybody need to do everything to do video right?
Description: The video content industry is now gravitating towards a vertically integrated end-to-end model, inspired by SVOD services like Netflix and Amazon Prime.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/5-ways-winning-brands-can-help-you-future-proof-your-brand/
Title: 5 ways Winning Brands® can help you future-proof your brand - NIQ
Description: Learn how NielsenIQ's Winning Brands® has helped numerous leading CPG brands address a variety of challenges to create more sustainable growth and competitive advantages in the future.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-western-europe-fmcg-insights-for-2023/
Title: The FMCG Pulse: Western Europe FMCG insights for 2023 - NIQ
Description: NIQ's latest regional FMCG Pulse Report provides valuable insights into the latest retail trends, regional data, and growth strategies for businesses operating in Western Europe's FMCG industry.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/the-database-whats-on-tap-for-the-alcoholic-beverage-industry/
Title: The Database: What’s on Tap for the Alcoholic Beverage Industry? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-excelling-in-store-and-online/
Title: Webinar: Excelling in-store and online - NIQ
Description: Clif Bar & Company: Excelling at both in-store and online
Allow: https://nielseniq.com/global/en/insights/commentary/2023/indian-consumers-evolving-priorities-towards-the-environment-and-sustainability/
Title: Indian Consumers Prioritize Sustainability | NIQ
Description: Two-thirds of urban Indian consumers value eco-friendly business practices, with 25% favoring hybrid vehicles & 20% preferring electric cars.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/enhanced-measurement-of-omnichannel-activity/
Title: Enhanced measurement of omnichannel activity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-how-vly-convinced-key-retailers-to-carry-a-new-milk-alternative/
Title: Video: How Vly convinced key retailers to carry a new milk alternative - NIQ
Description: Learn from one founder’s journey of finding the right milk alternative and convincing key retailers to carry their products in a CPG brand launch.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-declines-slightly-once-again/
Title: German consumer climate declines slightly once again
Description: Findings of the GfK Consumer Climate Study for August 2018
Allow: https://nielseniq.com/global/en/insights/report/2016/pushing-virtual-reality-into-its-second-wave-of-success/
Title: Pushing virtual reality into its second wave of success
Description: Reignited hype and significant financial backing suggests we may be teetering on the edge of a second wave of virtual reality (VR) success. 20 years of inconspicuous availability is now overshadowed as expectations have surged. Some of the world’s largest companies are in support of VR, while PC and mobile manufacturer launches have driven momentum in 2016. Now up for debate is whether VR will become a mass market entity, and how.
Allow: https://nielseniq.com/global/en/news-center/2023/2023-niq-bases-breakthrough-innovation-awards-in-india/
Title: 2023 NIQ BASES Breakthrough Innovation Awards in India - NIQ
Description: Discover key insights from the 2023 NielsenIQ BASES Breakthrough Innovation Awards in India. Learn how winners innovate!
Allow: https://nielseniq.com/global/en/insights/commentary/2016/why-retailers-hold-the-key-to-sales-of-innovative-smart-home-appliances/
Title: Why retailers hold the key to sales of innovative, smart home appliances
Description: Connected consumers need to be convinced of the bolder vision of a future where appliances with digital intelligence eliminate boring household tasks.
Allow: https://nielseniq.com/global/en/insights/report/2023/unlocking-the-on-premise-gin-market-potential/
Title: Unlocking the On Premise Gin market potential - NIQ
Description: Understanding consumers’ interaction with the category is key for suppliers to build long-term relevance and sustainable distribution.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-philippines-commitment-to-sustainability/
Title: NielsenIQ Philippines commitment to sustainability - NIQ
Description: Continuing NielsenIQ’s commitment to sustainability, and its partnership with the industry, NielsenIQ Philippines worked closely with the Philippine Alliance for Recycling and Materials Sustainability and recently released the Zero Waste to Nature: Ambisyon 2030 Packaging Strategy and Roadmap (September 2021).
Allow: https://nielseniq.com/global/en/insights/infographic/2017/one-in-three-people-find-it-difficult-to-take-a-break-from-technology/
Title: One in three people find it difficult to take a break from technology
Description: Teenagers and higher-income households most likely to struggle with technology addiction. Find out more in our global study.
Allow: https://nielseniq.com/global/en/insights/commentary/2010/determining-measures-of-success-in-point-of-sale-interface-design/
Title: Determining Measures of Success in Point of Sale Interface Design
Description: Determining Measures of Success in Point of Sale Interface Design
Allow: https://nielseniq.com/global/en/insights/commentary/2011/the-most-precise-or-most-accurate-eye-tracker/
Title: The Most Precise (or Most Accurate?) Eye Tracker
Description: The Most Precise (or Most Accurate?) Eye Tracker
Allow: https://nielseniq.com/global/en/insights/success-story/2022/char-broil-building-brand-brilliance/
Title: Building brand brilliance - NIQ
Description: Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/infographic-smart-home-and-the-millennial-divide/
Title: Infographic: Smart Home and the Millennial divide
Description: Most consumers may agree that having a tech-savvy Smart Home sounds appealing; but issues like device compatibility, affordability, and privacy could stand in the way.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-growth-bet-3-sources-that-influence-decision-making/
Title: The growth bet: 3 sources that influence decision making - NIQ
Description: Deciding on growth opportunities for small and medium FMCG manufacturers can be a challenge. Confidence is based on reliable data and proven analytics.
Allow: https://nielseniq.com/global/en/insights/report/2024/european-fashion-index-2024-eu7/
Title: European Fashion Index 2024 – EU7 - NIQ
Description: A Fashion Index to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-cpg-founders-share-how-they-built-a-healthy-baby-food-brand/
Title: Video: Serenity Kids Founders share how they built a healthy baby food brand - NIQ
Description: NielsenIQ’s Founders Series speaks with successful CPG brands like Serenity Kids to see how success grows from experience and data.
Allow: https://nielseniq.com/global/en/insights/report/2024/state-of-mobile-apps-market-in-2024/
Title: State of Mobile Apps Market in 2024 - NIQ
Description: Discover the latest trends in the dynamic mobile app market with this report based on the online purchases of a panel of 5M+ e-shoppers
Allow: https://nielseniq.com/global/en/news-center/2023/carrefour-accelerates-rich-media-strategy-with-niq-brandbank/
Title: Carrefour accelerates rich media strategy with NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/consumer-outlook-on-prime-day-2022/
Title: Pre-Prime Day 2022: What are consumers planning to purchase? - NIQ
Description: NielsenIQ’s latest survey insights reveal consumer attitudes and spending intentions for Amazon Prime Day 2022.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/a-closer-look-at-u-s-beverage-alcohol-summer-sales-trends/
Title: A closer look at U.S. beverage alcohol summer sales trends - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-launches-brandbank-in-u-s-with-product-api-integration-to-walmart-as-an-approved-content-service-provider/
Title: Nielsen launches Brandbank in U.S. with product API integration to Walmart as an approved content service provider - NIQ
Description: Discover how Nielsen Brandbank's API integration with Walmart enhances U.S. retail. Learn more about our content services!
Allow: https://nielseniq.com/global/en/landing-page/maximize-your-revenue/
Title: Maximize Your Revenue - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/influencing-ai-a-four-part-webinar-series/
Title: Influencing AI: A four-part webinar series - NIQ
Description: Join NIQ as we dive into the knowledge and skills needed to influence your CPG brand’s winning AI-strategy.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-to-present-five-ways-to-embrace-ai-avoid-data-recession-at-iiex/
Title: GfK to present five ways to embrace AI, avoid data “recession” at IIeX
Description: At IIeX 2018, a leading forum for innovative and disruptive ideas in research and data, GfK will share ideas and prompt discussions to push the industry toward a smarter approach to data and insights.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-simmons-engagement-labs-partner-to-help-brands-agencies-harness-the-power-of-word-of-mouth/
Title: MRI-Simmons, Engagement Labs partner to help brands, agencies harness the power of word-of-mouth
Description: The insights generated by this new partnership allow marketers to activate their offline brand advocates and influencers and “seed” new conversations based on key messaging.
Allow: https://nielseniq.com/global/en/news-center/2018/walmart-chooses-nielsen-brandbank-to-enrich-all-e-commerce-content-for-its-grocery-categories/
Title: Walmart chooses Nielsen Brandbank to enrich all e-commerce content for its grocery categories - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniqs-efforts-for-workplace-inclusion-recognized-in-outstanding-lgbt-role-model-lists-2021/
Title: LGBT+ Role Model List recognizes NielsenIQ leaders - NIQ
Description: NielsenIQ is pleased and humbled to share that the company’s associates have been recognized in OUTstanding LGBT+ Role Model Lists 2021, supported by Yahoo Finance, for their incredible contributions and efforts towards building an inclusive work culture at NieslenIQ.
Allow: https://nielseniq.com/global/en/insights/report/2025/business-confidence-survey-february-2025/
Title: Business Confidence Survey February 2025 - NIQ
Description: The confidence of Britain’s hospitality leaders has fallen for the fifth quarter in a row as pressure mounts on operating costs, CGA by NIQ’s latest Business Confidence Survey shows.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/decoding-otc-medicines-in-the-philippines/
Title: Decoding OTC medicines in the Philippines - NIQ
Description: Uncover the dynamic landscape of OTC medicines in the Philippines, explore how consumer trends are reshaping the way Filipinos approach health, and dive into rising demand with comprehensive retail data.
Allow: https://nielseniq.com/global/en/insights/report/2017/in-the-pet-food-category-shoppers-are-increasingly-attracted-to-products-because-of-what-is-left-out/
Title: In the pet food category, shoppers are increasingly attracted to products because of what is left out
Description: The issue here is not price; it is the growing number of SKUs that prominently and proudly display what they are not. Grain-free items may have been early to the party—and very successfully so—but the list of “omitters” in the pet food category seems to be expanding every day.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/pivoting-to-long-term-growth-with-omnichannel-strategy/
Title: Pivoting to long-term growth with omnichannel strategy - NIQ
Description: Learn about the state of omnichannel and how it's shaping the future of CPG.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-the-lgbtqia-community-shops-for-beauty-and-personal-care-2/
Title: How the LGBTQIA+ community shops for beauty and personal care - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/advanced-analytics-can-give-cpg-companies-an-edge/
Title: Advanced analytics can give CPG companies an edge - NIQ
Description: Discover how advanced analytics empower CPG companies to gain a competitive edge. Learn key strategies for success. Read more!
Allow: https://nielseniq.com/global/en/insights/report/2023/australia-now-pouring-opm/
Title: Australia: Now Pouring OPM - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-sales-area-productivity-europe-2018/
Title: Map of the Month: Sales area productivity, Europe 2018
Description: GfK's Map of the Month for June illustrates sales area productivity (retail turnover per m2) in Europe in 2018.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/
Title: Retail measurement services - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/is-your-promotion-days-data-granular-enough-to-be-accurate/
Title: Is your promotion days data granular enough to be accurate? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/track-the-execution-of-launch-campaigns-to-ensure-they-achieve-lift-off/
Title: Track the execution of launch campaigns to ensure they achieve lift off
Description: You should monitor online, in-store and print advertising to determine how retailers are implementing the campaigns you’ve devised for them.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-innovations-are-changing-the-face-of-global-consumer-health-and-wellness/
Title: Innovations in Global Health & Wellness – CPG Insights
Description: New developments and product innovations in the consumer health and wellness sector uncover how consumers needs continue to evolve.
Allow: https://nielseniq.com/global/en/insights/report/2016/camera-sales-on-the-up/
Title: Camera sales on the up
Description: GfK has reported a year on year growth in the Australian 'Photo' category for July-September, the first positive quarterly result in over three years.
Allow: https://nielseniq.com/global/en/news-center/2021/haier-europe-focuses-on-innovation-in-partnership-with-ai-powered-market-intelligence-platform-gfknewron/
Title: Haier Europe focuses on innovation in partnership with AI-powered market intelligence platform, gfknewron - NIQ
Description: Home appliances and Consumer Electronics manufacturer Haier Europe and GfK, a global leader in data and analytics for the consumer products industry today announce their strategic partnership with gfknewron, a ground-breaking intelligence platform provides always-on access to the latest market and consumer data to help make real-time business decisions.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/from-tradition-to-ambition-understanding-todays-latam-consumer/
Title: From tradition to ambition: Understanding today’s LatAm consumer - NIQ
Description: A new GfK report sheds fresh light on three key countries
Allow: https://nielseniq.com/global/en/insights/report/2022/ebook-holiday-season-sales-trends-for-emerging-cpg-brands/
Title: eBook: Holiday Season Sales Trends for Emerging CPG Brands - NIQ
Description: The 2022 holiday season is just around the corner, but the market looks a bit different. Here are some trends to keep an eye on.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/playstation-5-hits-the-2-million-sales-milestone-in-the-uk/
Title: PlayStation 5 hits the 2 million sales milestone in the UK - NIQ
Description: PlayStation 5 hits the 2 million sales milestone in the UK. Becomes the fourth fastest-selling games console and the highest revenue ever
Allow: https://nielseniq.com/global/en/insights/report/2021/gfk-inhabitants-by-age-group-in-germany-austria-and-switzerland-2021/
Title: GfK Inhabitants by Age Group in Germany, Austria and Switzerland 2021 - NIQ
Description: GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.
Allow: https://nielseniq.com/global/en/news-center/2024/future-trends-in-beauty-available-in-new-nielseniq-niq-global-beauty-innovation-report/
Title: Future Trends in Beauty Available in new NielsenIQ (NIQ) Global Beauty Innovation Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/is-amazons-october-prime-day-2022-a-buzz-or-bust/
Title: Is Amazon’s October Prime Day 2022 a buzz or bust? - NIQ
Description: NielsenIQ analysis of Amazon’s October Prime Day shows that despite lackluster social excitement, consumers showed up and shopped.
Allow: https://nielseniq.com/global/en/info/thought-leadership/
Title: Thought leadership - NIQ
Description: Discover the importance of thought leadership in today's business landscape. Learn strategies, best practices, and how NIQ's market intelligence can enhance your campaigns.
Allow: https://nielseniq.com/global/en/news-center/2023/luciana-talks-about-her-career-path/
Title: Luciana talks about her career path - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/delivering-on-the-sustainability-promise/
Title: Delivering on the Sustainability Promise - NIQ
Description: Sustainability has become a vital part of every brand's strategic initiative, as many consumers expect companies to do their part. Some brands are just getting started, while others are further along on the sustainability continuum; but no matter where you may be on the journey, leveraging data and insights to inform your direction and investment priorities is more important than ever.
Allow: https://nielseniq.com/global/en/news-center/2018/redefining-value-second-global-responsibility-report/
Title: Redefining value with our second Global Responsibility Report - NIQ
Description: Discover key insights from NielsenIQ's 2018 Global Responsibility Report on redefining value. Explore our findings and take action today!
Allow: https://nielseniq.com/global/en/about-us/john-blenke/
Title: John Blenke - NIQ
Description: John W. Blenke joined NIQ as its Chief Legal Officer and Corporate Secretary in 2022. Prior to joining NIQ he was the executive vice president, corporate general counsel and corporate secretary for TransUnion (NYSE:TRU).
Allow: https://nielseniq.com/global/en/insights/infographic/2021/making-sense-of-the-newly-fragmented-beauty-and-personal-care-landscape/
Title: Beauty & Personal Care Landscape – Fragmentation Infographic
Description: Explore the evolving beauty and personal care industry with our insights. Learn key trends and strategies for success. Read more!
Allow: https://nielseniq.com/global/en/insights/multimedia/2025/shelf-talk-the-retail-podcast-lets-talk-trends-innovation-and-technology/
Title: Shelf Talk: The Retail Podcast - Let’s Talk Trends, Innovation, and Technology - NIQ
Description: Tune in to Shelf Talk, our dedicated retail podcast channel, where we dive into the latest innovations, trends, and technologies shaping the retail industry.
Allow: https://nielseniq.com/global/en/news-center/2016/canadians-preference-for-non-cash-payment-methods-continues-to-grow-gfk-study/
Title: Canadians’ Preference for Non-Cash Payment Methods Continues to Grow – GfK Study
Description: Among Canadians, cash is no longer king. For the second year in a row, Canadian consumers are showing a growing preference for non-cash payment methods.<
Allow: https://nielseniq.com/global/en/insights/analysis/2022/innovate-today-win-tomorrow-how-to-achieve-breakthrough-success/
Title: Innovate Today, Win Tomorrow – Breakthrough Success
Description: Product innovation is still an important driver of growth—and our present challenges make it more critical than ever.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/five-audio-measurement-trends-to-watch-in-2022/
Title: Five Audio Measurement trends to watch in 2022 - NIQ
Description: Audio is in the midst of a revolution, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.
Allow: https://nielseniq.com/global/en/events/2024/sweets-and-snacks-2024/
Title: Sweets and Snacks 2024 - NIQ
Description: Join us on May 14-16 in Indianapolis for the Sweets and Snacks Show where we'll discuss the latest in the industry and what the future holds.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/whats-next-for-brand-marketing-post-covid/
Title: What’s next for brand marketing post-Covid? - NIQ
Description: What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.
Allow: https://nielseniq.com/global/en/news-center/2020/international-book-market-first-half-results-between-double-digit-losses-and-positive-signs/
Title: International book market: first half results between double-digit losses and positive signs - NIQ
Description: A special survey carried out by GfK Entertainment revealed that in many regions, the drop in sales was in double figures. Nonetheless, sales have gone up significantly since the easing of the coronavirus lockdown measures.
Allow: https://nielseniq.com/global/en/news-center/2021/black-friday-market-for-technical-consumer-goods-defies-rising-prices-finishing-2021-strong/
Title: Black Friday – Market for technical consumer goods defies rising prices, finishing 2021 strong - NIQ
Description: Last year, Black Friday took place for the first time influenced by the pandemic and resulted in 53 percent of sales that week being made online, surpassing brick-and-mortar purchases for the first time ever. In 2021, both consumers and retailers needed to refocus, but despite numerous obstacles to this year's shopping season, GfK is forecasting a positive bottom line overall for the Technical Consumer Goods market in 2021.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/from-regional-sales-potentials-to-a-new-sales-structure/
Title: From regional sales potentials to a new sales structure
Description: See how V-ZUG leveraged NIQ's geomarketing solutions to map their regional market potential and optimize their sales structure.
Allow: https://nielseniq.com/global/en/news-center/2016/q4-2015-a-successful-year-end-for-the-western-european-technical-consumer-goods-market/
Title: Q4 2015: A successful year end for the Western European Technical Consumer Goods market
Description: Results for GfK TEMAX® Western Europe for the fourth quarter of 2015
Allow: https://nielseniq.com/global/en/insights/report/2019/map-of-the-month-gfk-purchasing-power-germany-2019/
Title: Map of the Month: GfK Purchasing Power, Germany 2019
Description: GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-unveils-niq-labs-to-drive-innovation-and-foster-industry-leading-talent/
Title: NIQ Unveils NIQ Labs to Drive Innovation and Foster Industry-Leading Talent - NIQ
Description: Explore how NIQ Labs is revolutionizing market research by fostering top talent and innovation. Discover more today!
Allow: https://nielseniq.com/global/en/insights/report/2023/the-widening-appeal-of-irish-whiskey-in-britains-on-premise/
Title: The widening appeal of Irish Whiskey in Britain's On Premise - NIQ
Description: As a category often forgotten about to alternative whiskeytypes in the past, the Irish Whiskey category is now experiencing momentous growth, with post-pandemic data showing promising signs of rebirth within Great Britain’s bars, pubs, and restaurants.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/impact-of-covid-19-on-consumer-behavior/
Title: Impact of COVID-19 on consumer behavior
Description: Concerns about contagion are driving many shoppers deeper into eCommerce. COVID-19 consumer behaviors may “stick” long after the crisis ends.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-acquires-product-attribute-powerhouse-label-insight/
Title: NielsenIQ Acquires Label Insight – Product Attribute Powerhouse
Description: NIQ adds Label Insight data: 200k nutrients, 9M claims. Enhance AI-driven search, health & wellness CPG discovery today!
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-partners-with-natural-marketing-institute-to-provide-insights-into-multicultural-consumers/
Title: NielsenIQ partners with Natural Marketing Institute to provide insights into multicultural consumers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/raleys-uses-retail-pricing-strategy-to-adapt-to-uncertainty/
Title: Raley’s Uses Retail Pricing Strategy to Adapt to Uncertainty - NIQ
Description: Raley’s supermarket chain meets ever-changing consumer demands to align its prices during high inflationary times. In a NIQ session titled “Setting the Right Retail Pricing Strategy in Uncertain Times,” Raley’s shared insights outlining how they successfully applied data-driven pricing strategies to help meet market needs.
Allow: https://nielseniq.com/global/en/insights/education/2022/small-cpg-businesses-data-driven-growth-strategy/
Title: How small CPG businesses can build a data-driven growth strategy - NIQ
Description: Investment in data and analytics pays off. Discover how this investment empowers small CPG manufacturers to innovate smarter and grow.
Allow: https://nielseniq.com/global/en/insights/report/2021/diverse-voices-the-evolving-hispanic-consumer/
Title: Diverse Voices: The Evolving Hispanic Consumer - NIQ
Description: A comprehensive report of the buying habits and behaviors of Hispanic consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/making-sense-of-2024s-uk-retail-trends/
Title: Making sense of 2024’s UK retail trends - NIQ
Description: From the cost-of-living crisis to post-pandemic trends, what’s happening in retail right now?
Allow: https://nielseniq.com/global/en/insights/report/2023/electric-vehicle-consideration-study-evc/
Title: Electric Vehicle Consideration study (EVC) - NIQ
Description: Explore key insights from our 2023 Electric Vehicle Consideration Study. Understand market trends and consumer behavior. Read now for more!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/shoppers-reprioritized-sense-of-self-care-leads-to-a-rise-in-diy-pet-grooming/
Title: Shoppers’ reprioritized sense of self care leads to a rise in DIY pet grooming - NIQ
Description: Discover key insights on the rise of DIY pet grooming as shoppers focus on self-care. Learn more about the trend and its impact on the market. Read now!
Allow: https://nielseniq.com/global/en/insights/infographic/2016/the-dirt-on-cleaning/
Title: The dirt on cleaning - NIQ
Description: Discover key insights on global cleaning habits and product preferences. Explore our infographic now for the latest trends!
Allow: https://nielseniq.com/global/en/landing-page/bases-ai/
Title: BASES AI - NIQ
Description: Unlock growth with AI marketing tools by NIQ BASES. Discover innovations, optimize product mix, and gain actionable insights with industry-leading AI models.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-bases-announces-2022-breakthrough-innovation-award-winners/
Title: NielsenIQ BASES Announces 2022 Breakthrough Innovation Award Winners - NIQ
Description: Discover the 2022 Breakthrough Innovation Award winners at NielsenIQ BASES. Learn how they're reshaping industries. Explore now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/brace-for-impact-u-s-cpg-cannabis-sales-to-rise-by-the-billions/
Title: Brace for impact: U.S. CPG cannabis sales to rise by the billions
Description: U.S. cannabis CPG reached $8B in 2018; projected $41B by 2025. Explore growth opportunities, regulations & early adopter risks now!
Allow: https://nielseniq.com/global/en/insights/commentary/2019/retail-trends-and-technologies-pt-2/
Title: Retail trends and technologies – pt. 2
Description: Retail trends & technologies include shopping experiences that can provide additional value and trigger new or additional purchases.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/photo-market-trends-2023-key-opportunities-offset-muted-demand/
Title: Photo market 2023: mirrorless cameras and video
Description: Unlock the potential of mirrorless cameras & compact system cameras in the photo market. Delve into insights about camera choices & the market in general.
Allow: https://nielseniq.com/global/en/insights/report/2022/out-of-stock/
Title: Report: The impact of out of stock on online performance - NIQ
Description: Granular out of stock tracking is critical for consumer goods to win on the digital shelf and boost sales. Download our report to learn more.
Allow: https://nielseniq.com/global/en/insights/report/2023/location-planning-made-easy/
Title: Location planning made easy - NIQ
Description: Investing right on a bricks and mortar location is critical to your long-term success. RISE is the revolutionary locational data tool used by property, operations, marketing, finance and insight teams alike to build a holistic estate planning strategy that wins.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/finding-the-thin-line-between-overspend-and-underspend-on-a-channel/
Title: Finding the thin line between overspend and underspend on a channel
Description: As per GfK survey “Branding and Marketing in the New Abnormal”, 58% of brands and marketers in Asia Pacific have shifted budget towards mobile advertising and paid search during pandemic. In the post-pandemic environment, it is critical to identify the optimal media mix to maximize your sales opportunities.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/kitchen-appliances-witnessed-downturn-due-restaurant-re-opening/
Title: Kitchen appliances witnessed downturn due restaurant re-opening. - NIQ
Description: Kitchen appliances. Can Black Friday and end-of-year sales make those figures positive again cooking coffee machines covid 19 fun cooking
Allow: https://nielseniq.com/global/en/insights/success-story/2022/creating-a-unique-e-commerce-ecosystem-amidst-a-shifting-health-and-wellness-landscape/
Title: E‑Commerce Health & Wellness – Unique Ecosystem Strategy
Description: Learn how segmentation science helped an ecommerce company optimize its health and wellness offerings in a competitive e-comm space.
Allow: https://nielseniq.com/global/en/events/2023/superzoo-2023/
Title: SuperZoo 2023 - NIQ
Description: Whether you sell pet food, consumables, supplies, specialty products, or more NIQ provides the only holistic view of pet in the marketplace. Stop by booth #5762
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/coding-la/
Title: Coding LA - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-new-black-friday-prime-days-halo-effect-spans-beyond-gadgets-and-amazon-itself/
Title: The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2024/the-new-era-of-collaboration/
Title: The new era of collaboration - NIQ
Description: Retailers and suppliers must align their priorities to capture consumers’ attention and earn their business.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/u-s-mid-year-smb-consumer-outlook-2022/
Title: U.S. Mid-Year SMB Consumer Outlook 2022 - NIQ
Description: 2022 has been a complicated and often difficult year for US Consumers. Here are the top concerns they have and how you can continue to grow.
Allow: https://nielseniq.com/global/en/insights/report/2023/canada-on-premise-impact-reports/
Title: Canada On Premise Impact Reports - NIQ
Description: CGA’s On Premise Impact Reports help suppliers and manufactures across food and beverage keep a pulse on the industry by featuring current insights derived from a variety of CGA’s best-in-class data tools.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/providing-value-is-a-good-commercial-strategy/
Title: Providing value is a good commercial strategy - NIQ
Description: Lance Dobson shares insights on FMCG retail strategies amidst the cost-of-living crisis in 2024.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/localize-your-e-commerce-strategy-for-global-success/
Title: Localize your e-commerce strategy for global success - NIQ
Description: Discover how to tailor your e-commerce strategy for global markets with NielsenIQ insights. Learn key tactics for success. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2022/report-exploring-post-pandemic-workplace-shifts-in-india/
Title: Report: Exploring post pandemic workplace shifts in India - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/need-for-performance-drives-global-pc-market/
Title: Need for performance drives global PC market
Description: GfK findings for the global PC market to be released at IFA 2018 in Berlin.
Allow: https://nielseniq.com/global/en/landing-page/bases-articles/
Title: BASES Articles - NIQ
Description: Series of articles sharing innovation, renovation & activation best practices and insights.
Allow: https://nielseniq.com/global/en/insights/report/2023/pub-accommodation-research/
Title: Pub accommodation research - NIQ
Description: Stay in a Pub, the UK’s leading online promoter of pubs with rooms has released new consumer research. The study was undertaken by CGA by NIQ and supported by Visit England and Visit Britain.
Allow: https://nielseniq.com/global/en/news-center/2016/germans-2017-purchasing-power-to-climb-1-7-percent/
Title: Germans' 2017 purchasing power to climb 1.7 percent
Description: Germans' 2017 per-capita purchasing power will increase nominally by 1.7 percent to €22,239. The country's 25 most populous districts alone comprise one-fourth of Germany's total purchasing power. These are some of the findings of the 2017 GfK purchasing power study released today.
Allow: https://nielseniq.com/global/en/insights/education/2022/types-of-data-your-brand-should-be-collecting/
Title: Types of Data Your Brand Should Be Collecting - NIQ
Description: CPG data can help you drive sales, increase revenue, and build retailer relationships. But, what data should you actually collect?
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-continues-its-impressive-growth-trajectory-up-12-in-q2-2023/
Title: Beauty continues its impressive growth trajectory, up 12% in Q2 2023 - NIQ
Description: Take a deep dive into specific beauty trends through an analysis of data on category types within the growing beauty and personal care category.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/us-shoppers-shift-shopping-strategies-to-brace-for-recessionary-effects/
Title: U.S. shoppers shift shopping strategies to brace for recessionary effects - NIQ
Description: While U.S. CPG sales exploded in 2020, businesses need to examine the consumer journey impact of inflated grocery prices for retail shoppers.
Allow: https://nielseniq.com/global/en/news-center/2019/at-arf-audiencexscience-mri-simmons-experts-will-focus-on-elevating-sample-quality-maintaining-consistency-in-audience-segments/
Title: At ARF AudiencexScience, MRI-Simmons experts will focus on elevating sample quality, maintaining consistency in audience segments
Description: In two sessions at next week’s ARF AudiencexScience conference, two MRI-Simmons experts will share insights on key aspects of data reliability and audience uniformity.
Allow: https://nielseniq.com/global/en/insights/report/2023/hospitality-market-monitor-3/
Title: Hospitality Market Monitor - Issue 40 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/50-years-of-gfk-consumer-life-in-the-u-s/
Title: 50 years of GfK Consumer Life in the U.S. - NIQ
Description: See how U.S. consumer behavior and sentiment have evolved compared to 50 years ago.
Allow: https://nielseniq.com/global/en/news-center/2016/reasoned-statement-of-gfk-se-management-board-and-supervisory-board-jointly-recommend-to-accept-tender-offer-by-kkr/
Title: Reasoned statement of GfK SE – Management Board and Supervisory Board jointly recommend to accept tender offer by KKR
Description: Today, the Management Board and Supervisory Board of GfK SE (“GfK”) published their reasoned statement, pursuant to Section 27 of the German Securities Acquisition and Takeover Act (Wertpapiererwerbs- und Übernahmegesetz – WpÜG), in respect of the offer document presented by Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”), on December 21, 2016.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/5-tips-to-measure-brand-performance-in-the-new-abnormal/
Title: 5 tips to measure brand performance in the new abnormal
Description: Before COVID-19, driving sales was top-of-mind for marketers. However, during the pandemic, the focus has shifted towards maximizing marketing ROI.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/a-better-way-to-identify-trends-and-uncover-blind-spots-drive-growth-with-omnichannel-intelligence/
Title: A Better Way to Identify Trends and Uncover Blind Spots: Drive Growth With Omnichannel Intelligence - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-significantly-improves-income-and-margin-in-first-quarter/
Title: GfK significantly improves income and margin in first quarter
Description: GfK achieved moderate organic growth of 0.9 percent in the first quarter of the year and considerably improved both its income and the margin.
Allow: https://nielseniq.com/global/en/news-center/2019/gen-z-women-embrace-new-devices-but-struggle-with-tech-fatigue-gfk-consumer-life/
Title: Gen Z women embrace new devices but struggle with “tech fatigue” – GfK Consumer Life
Description: GfK’s Burnett will share new Gen Z insights at Marketing 2 Moms event
Allow: https://nielseniq.com/global/en/insights/report/2024/top-secrets-to-success-from-celeb-beauty-brands/
Title: Top Secrets to Success from Leading Celebrity Beauty Brands - NIQ
Description: NIQ experts will look at the highest performing categories for celebrity beauty, where growth opportunities lie, and what makes a strong player.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-adds-over-2200-bridgestone-tire-automotive-service-centers-to-new-pos-panel-tracking-us-tire-sales/
Title: GfK Adds Over 2,200 Bridgestone Tire & Automotive Service Centers to New POS Panel Tracking US Tire Sales
Description: Bridgestone Americas, Inc. (Bridgestone) – with 2,200-plus tire and automotive service centers in the US owned and operated by its Bridgestone Retail Operations (BSRO) business unit – has signed on as a charter data provider for GfK’s new point-of-sale (POS) tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data.
Allow: https://nielseniq.com/global/en/insights/report/2016/frequently-asked-questions/
Title: Frequently asked questions
Description: FAQ download
Allow: https://nielseniq.com/global/en/insights/analysis/2022/2021-beauty-and-health-innovations-why-consumers-are-craving-personalization/
Title: 2021 Beauty and Health Innovations: Why consumers are craving personalization - NIQ
Description: See which brands are offering meaningful product innovations for consumers seeking beauty personalization in the 2021 Health and Beauty Innovation Report.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-launches-first-to-market-friday-morning-data-delivery-for-retail-measurement/
Title: Nielsen launches first-to market Friday morning data delivery for retail measurement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/where-the-digital-shelf-meets-real-life-brick-and-mortars-new-role/
Title: Where the digital shelf meets real life: Brick-and-mortar's new role - NIQ
Description: Learn how CPG brands can navigate brick-and-mortar's new role as omnichannel fulfillment centers with data
Allow: https://nielseniq.com/global/en/insights/report/2023/beveragetrak-australia/
Title: BeverageTrak Australia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/what-shapes-the-one-trillion-euro-technical-consumer-goods-market-2/
Title: What shapes the one trillion-euro technical consumer goods market?
Description: GfK findings for the global TCG market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-study-reveals-young-workers-aspirations-and-employment-expectations-at-davos-2022/
Title: NielsenIQ study reveals young workers’ aspirations and employment expectations at Davos 2022 - NIQ
Description: In an effort to give young workers a voice at last month’s Davos 2022 meeting, the Nestle-led Global Alliance for YOUth partnered with NielsenIQ on the Global Youth report.
Allow: https://nielseniq.com/global/en/news-center/2019/consumer-climate-in-germany-is-on-the-rise/
Title: Consumer climate in Germany is on the rise
Description: Findings of the German GfK Consumer Climate Study for January 2019
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-releases-canadian-most-valuable-shopper-study/
Title: NielsenIQ releases Canadian most valuable shopper study - NIQ
Description: NielsenIQ, the world’s leading retail measurement and consumer analytics firm, released the first Most Valuable Shopper (MVS) study on Canadian consumers.
Allow: https://nielseniq.com/global/en/insights/report/2018/future-opportunities-in-fmcg-ecommerce/
Title: Future opportunities in FMCG e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-52-the-roi-of-actionable-insights/
Title: The ROI of actionable insights | Podcast
Description: A panel of global experts discusses dynamic new approaches to data and intelligent automation, and how they empower your business to make better decisions.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/holding-out-for-the-heroes-jumpstart-cpg-growth-with-a-consumer-centric-focus/
Title: Holding out for the heroes: Jumpstart CPG growth with a consumer-centric focus - NIQ
Description: Hear from BASES Managing Director Ramon Melgarejo to learn 3 guiding principles of utilizing consumer-focused innovation methods to unlock CPG growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/black-friday-cyber-monday-deals-drive-buyers-to-spend/
Title: Black Friday and Cyber Monday: Deals drive buyers to spend - NIQ
Description: Download the "Back Friday and Cyber Monday: Deals drive buyers to spend" infographic to learn more about how consumers shopped Black Friday and Cyber Monday
Allow: https://nielseniq.com/global/en/insights/education/2023/the-full-view-in-action-decoding-the-data-of-today-and-tomorrow/
Title: How to use data to improve every step of your product lifecycle - NIQ
Description: NIQ illustrates how connected data and analytics create a virtuous cycle of improvement for CPG brands across the product lifecycle.
Allow: https://nielseniq.com/global/en/news-center/2016/facebook-gfk-will-share-key-mobile-shopping-insights-at-arf-west/
Title: Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West
Description: How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/alser-achieving-targets-and-maximizing-sales-with-market-intelligence/
Title: Achieving targets and maximizing sales with market intelligence - NIQ
Description: How Alser relies on weekly and monthly data to analyze and plan sales activities and perfect promotions
Allow: https://nielseniq.com/global/en/insights/analysis/2022/ben-jones-interview-for-true-digital-transformation-culture-and-collaboration-are-key/
Title: Ben Jones interview: "For true digital transformation, culture and collaboration are key" - NIQ
Description: GfK's CTO, Ben Jones, discusses how GfK put technology at the heart of the business to successfully deliver a root and branch digital transformation. The journey, tips on how to succeed, and what's next.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-celebrates-next-generation-leaders-fourth-diverse-leadership-network-graduation/
Title: Nielsen celebrates its next generation of leaders with fourth Diverse Leadership Network graduation - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/episode-10-daniel-talks-about-the-importance-of-personal-branding/
Title: Daniel talks about the importance of personal branding - NIQ
Description: Join hosts Luciana Morelli and James Anderson as they sit down with guest Daniel Perez to talk about the importance of personal branding.
Allow: https://nielseniq.com/global/en/news-center/2020/peak-trading-season-20-percent-of-annual-sales-achieved-in-only-eight-weeks/
Title: Peak trading season: 20 percent of annual sales achieved in only eight weeks
Description: These are GfK's findings for the global Technical Consumer Goods market.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/advertising-budget-how-should-you-invest-yours/
Title: Advertising budget: How should you invest yours?
Description: Knowing where to spend your media or ad budget isn’t straightforward. In fact, it’s one of the biggest challenges for all our clients.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-retail-turnover-growth-rate-europe-2022/
Title: Map of the Month: Retail turnover growth rate, Europe 2022 - NIQ
Description: GfK’s Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2022.
Allow: https://nielseniq.com/global/en/events/2023/webinar-a-better-way-to-identify-trends-and-uncover-blind-spots-drive-growth-with-omnichannel-intelligence/
Title: Webinar: A better way to identify trends and uncover blind spots–drive growth with omnichannel intelligence - NIQ
Description: Join omnichannel experts to learn how to define and measure today's omnichannel marketplace accurately to inform your strategy.
Allow: https://nielseniq.com/global/en/about-us/jim-peck/
Title: Jim Peck - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/krystal-talks-about-the-importance-of-optimism/
Title: Krystal talks about the importance of optimism - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/mri-simmons-and-fourthwall-media-partner-to-provide-custom-tv-audiences/
Title: MRI-Simmons and FourthWall Media® partner to provide custom TV audiences
Description: Alliance enables optimization of linear and addressable television campaigns using MRI-Simmons segments
Allow: https://nielseniq.com/global/en/insights/infographic/2017/smart-major-domestic-appliances-are-connecting-with-households-globally/
Title: Smart major domestic appliances are connecting with households globally
Description: Smart connected major domestic appliances (MDA) like washing machines, dishwashers and tumble dryers are winning over Connected Consumers globally. Discover more about sales of smart MDA with our infographic.
Allow: https://nielseniq.com/global/en/insights/success-story/2021/kvik-putting-intelligence-at-the-heard-of-a-growth-and-innovation-strategy/
Title: Putting intelligence at the heard of a growth and innovation strategy - NIQ
Description: Discover how Kvik leveraged NielsenIQ insights for growth and innovation in retail. Learn more about their success story!
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/a-p-chem-founders-series/
Title: Video: A.P. CHEM and The Fusion of Science and Skincare - NIQ
Description: Discover insights from A&P Chem's Founders Series on NielsenIQ. Explore innovative trends in chemistry and business. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2022/even-in-an-era-of-instant-information-availability-the-importance-of-sales-consultant-led-product-discovery-continues-to-drive-purchase-experience-in-india/
Title: Product discovery drives satisfaction with purchase experience in India - NIQ
Description: Even in an era of instant information availability, the importance of sales consultant-led product discovery continues to drive purchase experience in India
Allow: https://nielseniq.com/global/en/news-center/2021/non-food-retail-in-europe-down-3-percent/
Title: Non-food retail in Europe down 3 percent - NIQ
Description: Non-food retail in Europe down 3 percent GfK study examines key retail indicators for Europe Nuremberg, Germany, 21. Juni 2021 — Although the year 2020, marked by COVID-19, posed immense challenges for retailers, the trade in fast-moving consumer goods was able to benefit from the fact that public life was shut down during the lockdowns. The 27 EU countries recorded an average sales growth of 5.5 percent. By contrast, there were losses in the non-food retail sector, which saw sales decline by 3.0 percent across the EU. These are recent findings published today by GfK in a new and comprehensive study on retail in Europe.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-enters-cannabis-measurement-in-the-u-s/
Title: Nielsen enters cannabis measurement in the U.S. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/consumer-durables-landscape-mapping-in-indian-household/
Title: Consumer Durables landscape mapping in Indian Household - NIQ
Description: Gain comprehensive understanding of periodic measurement of ownership & future purchase intention of consumer durable categories through NIQ’s syndicated study on Consumer Durables.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-dilemma-of-the-european-shopper-in-inflationary-times/
Title: The dilemma of the European shopper in inflationary times - NIQ
Description: NielsenIQ presents 7 key trends in European shopper behavior and 4 key strategies for CPG firms to adapt to changing consumer behavior.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/satisfaction-with-personal-looks/
Title: Satisfaction with personal looks
Description: Satisfaction with your looks: Country comparison
Allow: https://nielseniq.com/global/en/insights/analysis/2020/central-london-grocery-see-huge-sales-decline-as-city-workers-become-home-workers/
Title: Central London groceries see huge sales decline as city workers become home workers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/champion-the-customer-through-omnichannel-marketing/
Title: How to champion the perfect customer experience (cx) | GfK
Description: Understand how you, as a marketeer can champion a seamless customer journey & customer experience by using omnichannel marketing. Read on!
Allow: https://nielseniq.com/global/en/insights/infographic/2022/acne-patches/
Title: Beauty trending insights: Acne patches - NIQ
Description: Download the "Acne Patch Infographic" to learn more about the emerging trend of acne patches in the beauty space.
Allow: https://nielseniq.com/global/en/insights/report/2023/opus-pub-channel-report-2023/
Title: Pub Channel Report - NIQ
Description: Pubs play a huge part in the British On Premise, and are a key channel for driving sales for drinks suppliers, brands and Operators.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-may-2023/
Title: Foodservice Price Index May 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-celebrates-the-new-black-renaissance-during-black-history-month/
Title: Nielsen celebrates the New Black Renaissance during Black History Month - NIQ
Description: Explore Nielsen's celebration of the New Black Renaissance during Black History Month. Discover insights and trends now!
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-inner-circle-amazon-prime-day-2023/
Title: Beyond lipsticks and lotions: Amazon Prime Day's diverse lineup puts beauty to the test - NIQ
Description: See how consumers across the globe shopped beauty and personal care for Amazon Prime Day 2023
Allow: https://nielseniq.com/global/en/insights/report/2022/the-evolving-personal-care-shopper/
Title: The evolving personal care shopper - NIQ
Description: A new shopping landscape ushers in big opportunities for personal care brands
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-ends-year-with-losses/
Title: German consumer climate ends year with losses
Description: Findings of the GfK Consumer Climate Study for November 2018
Allow: https://nielseniq.com/global/en/insights/analysis/2021/attracting-multicultural-consumers-does-corporate-social-responsibility-matter/
Title: Multicultural Consumers: Does CSR Influence Buying?
Description: Does corporate social responsibility really matter? Do consumers make decisions based on social causes? Find out what the data has to say.
Allow: https://nielseniq.com/global/en/insights/commentary/2010/storyboarding-the-modern-boardroom-meeting/
Title: Storyboarding the Modern Boardroom Meeting
Description: Storyboarding the Modern Boardroom Meeting
Allow: https://nielseniq.com/global/en/insights/report/2024/canadas-mid-year-consumer-outlook-guide-to-2025/
Title: Canada's Mid-Year Consumer Outlook: Guide to 2025 - NIQ
Description: Future-focused insights into Canadian consumer spending and growth opportunities.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/accelerating-sustainable-packaging-through-consumer-insights-2024-event-content/
Title: Unpacking Consumer Behavior 2024 Event Content - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/an-inside-look-whats-next-for-small-and-medium-sized-businesses-in-apac/
Title: An Inside Look: What’s next for small and medium-sized businesses in APAC - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/five-tips-for-brands-to-handle-inflation-pricing/
Title: 5 tips for brands to handle inflation pricing - NIQ
Description: NielsenIQ identifies 5 critical enablers to leverage effective strategies as brands and consumers face inflation pricing.
Allow: https://nielseniq.com/global/en/insights/report/2022/christmas-in-inflationary-times-2022/
Title: Christmas in inflationary times 2022 - NIQ
Description: Will European consumers maintain the same Christmas routine this year or will rising inflation drive  significant changes?
Allow: https://nielseniq.com/global/en/insights/report/2023/germany-on-premise-consumer-pulse-report-july-2023/
Title: Germany On Premise Consumer Pulse Report: July 2023 - NIQ
Description: Newly launched, the On Premise Consumer Pulse reports will act as a vital “temperature check” of the channel, offering a comprehensive understanding of the dynamics at play within bars and restaurants in Germany.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/official-press-release-nielseniq-sets-the-pace-for-the-omnichannel-measurement-revolution/
Title: Official press release: NielsenIQ sets the pace for the omnichannel measurement revolution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-omnichannel-race-tightens-in-the-us/
Title: The omnichannel race tightens in the U.S. as Walmart, Instacart, and Kroger are closing the gap on Amazon’s digital dominance - NIQ
Description: Instacart, Kroger, and Walmart deploy omnichannel strategies to close the gap against Amazon's digital dominance.
Allow: https://nielseniq.com/global/en/news-center/2019/consumer-climate-improving-slightly/
Title: Consumer climate improving slightly
Description: These are the findings of the GfK Consumer Climate Study Germany for November 2019.
Allow: https://nielseniq.com/global/en/news-center/2019/global-smartphone-sales-reached-522-billion-in-2018-2/
Title: Global smartphone sales reached $522 billion in 2018
Description: Although global smartphone demand declined three percent in 2018 to 1.44 billion, sales remain strong and reached $522 billion. These findings are released to coincide with Mobile World Congress 2019 in Barcelona.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/webinar-driving-sustainability-in-cpg-win-for-your-business-win-for-the-planet/
Title: Webinar: Driving Sustainability in CPG: Win for your business, win for the planet - NIQ
Description: Access a webinar recording and deck to learn more from NielsenIQ wellness industry experts about sustainable consumers and corporate implications to action now for a better planet.
Allow: https://nielseniq.com/global/en/insights/report/2021/diverse-voices-discover-the-black-consumer/
Title: Diverse Voices: Discover the Black Consumer - NIQ
Description: A comprehensive report of the buying habits and behaviors of Black consumers.
Allow: https://nielseniq.com/global/en/news-center/2017/at-petfood-forum-gfks-lange-will-define-sources-of-growth-concern-in-pet-specialty-market/
Title: At Petfood Forum, GfK’s Lange will define sources of growth, concern in Pet Specialty market
Description: In a featured presentation tomorrow at Petfood Forum, GfK’s Maria Lange (Business Group Director, POS Tracking – Pet) will explore “What’s Next for Pet Specialty?”
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-uncertainty-about-the-future-is-the-new-normal-for-the-shopper-of-2022/
Title: Report: Uncertainty about the future is the new normal for the shopper of 2022 ​ - NIQ
Description: Explore NielsenIQ's 2022 Brandbank Report on shopper trends amid uncertainty. Gain insights to navigate changes. Read now!
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-pos-data-reveals-dramatic-regional-differences-in-us-tire-prices-sales-trends/
Title: GfK POS data reveals dramatic regional differences in US tire prices, sales trends - NIQ
Description: New weekly reporting shows Middle Atlantic led in 2021 unit and dollar growth
Allow: https://nielseniq.com/global/en/news-center/2023/data-impact-by-nielseniq-unveils-a-new-generation-of-amazon-sales-share-analytics-to-empower-ecommerce-insights/
Title: Data Impact by NielsenIQ unveils a new generation of Amazon Sales & Share analytics to empower e-commerce insights - NIQ
Description: Discover NielsenIQ's latest Amazon sales share analytics for enhanced e-commerce insights. Elevate your strategy now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/turkish-fmcg-sector-grows-85-in-2023/
Title: Turkish FMCG sector grows 85% in 2023 - NIQ
Description: In this article NIQ recaps 2023 performance in the Turkish FMCG sector, and covers why we expect to see strong growth in 2024.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-february-2024/
Title: Foodservice Price Index February 2024 - NIQ
Description: The new edition of the CGA Prestige Foodservice Price Index reveals food price inflation in hospitality remains more than double the rate seen in the retail sector despite steady easing over the last 12 months.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/how-to-target-multi-channel-consumers/
Title: How to target multi-channel consumers
Description: How to target multi-channel consumers
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-how-brands-can-optimize-their-products-and-increase-discoverability/
Title: Report: How brands can optimize their products and increase discoverability - NIQ
Description: Download this report from NielsenIQ to learn more about how essential your online retail listings feature proper product optimization.
Allow: https://nielseniq.com/global/en/insights/infographic/2021/impact-of-covid-19-on-belgiums-retail-market/
Title: Impact of COVID-19 on Belgium's retail market - NIQ
Description: Discover how consumer's shopping habits are changing as a result of the Coronavirus pandemic.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-recognized-no-7-top-100-corporate-citizens-2019/
Title: Nielsen recognized as No. 7 on Top 100 Corporate Citizens in 2019 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/technical-consumer-goods-market-records-new-highs-in-the-first-six-months-of-2021/
Title: Technical Consumer Goods market records new highs in the first six months of 2021 - NIQ
Description: Technical Consumer Goods market records new highs in the first six months of 2021 GfK expects moderate growth in second half of year Nuremberg, September 14, 2021– The value of the global Technical Consumer Goods (TCG) market, excluding North America, grew by a record 26 percent to 433 billion US dollars in the first half of 2021 versus the same period last year. GfK expects a moderation in growth for the second half of 2021 due to comparison against peak sales achieved in the second half of 2020. For the full year 2021, GfK expects sales of 1.4 trillion dollars for the total TCG market, including North America, which represents an increase of +12 percent. This marks a new high in global sales value. Staying at home continues to be the core driver of this growth; due to tech-led solutions for continuity of work, education, entertainment, and cooking at home.
Allow: https://nielseniq.com/global/en/insights/report/2023/on-premise-sports-report/
Title: On Premise Sports Report - NIQ
Description: CGA by NIQ’s On Premise Sports Report uses OPUS data to delve into the typical On Premise live sports viewer, reinforcing why suppliers and operators should be targeting activity around sporting occasion.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/availability-monitoring-on-the-digital-shelf/
Title: Availability monitoring on the digital shelf - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-and-kkr-enter-into-an-investor-agreement-to-support-the-long-term-growth-strategy-of-gfk/
Title: GfK and KKR enter into an Investor Agreement to support the long-term growth strategy of GfK
Description: GfK SE (“GfK”) and Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”) today announced that they have signed an investor agreement under which KKR will launch a voluntary public tender offer for all outstanding publicly-traded shares of GfK for EUR 43.50 per share in an all-cash transaction.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/from-screens-to-sales-decoding-the-australian-tv-market/
Title: From Screens to Sales: Decoding the Australian TV Market - NIQ
Description: Discover the latest trends shaping the Australian TV market in 2025, from screen sizes and technology to pricing and consumer habits.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/digital-shelf-overview/
Title: Digital shelf overview - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-niq-appoints-steen-lomholt-thomsen-as-chief-commercial-officer/
Title: NielsenIQ (NIQ) appoints Steen Lomholt-Thomsen as Chief Commercial Officer - NIQ
Description: NIQ, the world’s leading consumer intelligence company, announced the appointment of Steen Lomholt-Thomsen as its new Chief Commercial Officer, effective November 1, 2024.
Allow: https://nielseniq.com/global/en/news-center/2021/fmcg-growth-reignites-in-asia-with-rising-new-trends/
Title: FMCG growth reignites in Asia with rising new trends - NIQ
Description: COVID-19 had a substantial impact on FMCG sales in Asia. NielsenIQ looks at trends that will shape the industry in Asia and beyond in 2021.
Allow: https://nielseniq.com/global/en/insights/report/2023/opus-special-occasions-report/
Title: OPUS Special Occasions Report - NIQ
Description: CGA’s OPUS Special Occasions Report highlights the importance of celebratory events for consumers – with the latest research highlighting the best ways for suppliers and operators to capitalise.
Allow: https://nielseniq.com/global/en/news-center/2022/the-challenge-of-sustainability-how-consumers-fight-for-their-values-in-everyday-life/
Title: The challenge of sustainability: How consumers fight for their values in everyday life - NIQ
Description: Despite permanent crises and high inflation, consumers in Germany continue to buy sustainably and are still willing to pay higher prices for sustainable products. However, the new GfK Sustainability Index shows that consumers have more difficulty maintaining their value standards for everyday necessities.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-focuses-on-leveraging-the-power-of-personalization-at-cma-sima-event/
Title: GfK focuses on leveraging the power of personalization at CMA/SIMA event
Description: GfK will help retailers, manufacturers, and tech professionals leverage the benefits of personalization – while steering clear of its many potential pitfalls.
Allow: https://nielseniq.com/global/en/insights/analysis/2010/thomas-edisons-success-and-failure-proves-inventors-and-marketers-must-join-at-the-hip/
Title: Thomas Edison’s success (and failure) proves inventors and marketers must join at the hip - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/niq-brandbank-podcast-digital-exposed/
Title: NIQ Brandbank Podcast: Digital Exposed - NIQ
Description: The FMCG podcast that debates important global topics in today’s fast-paced paced omnichannel FMCG and CPG sectors
Allow: https://nielseniq.com/global/en/insights/analysis/2023/sport-the-online-category-in-full-swing/
Title: Sport, the online category in full swing - NIQ
Description: The pandemic crises impacted the online sport market. The category experienced its largest increase of the last 5 years between 2020 and 21.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-announces-analytic-integration-into-vips-idig-system/
Title: Nielsen announces analytic integration into VIP's IDIG system - NIQ
Description: Discover how Nielsen's analytic integration into VIP's iDig system enhances data-driven decisions. Learn more about our solutions!
Allow: https://nielseniq.com/global/en/insights/report/2018/graduate-recruitment/
Title: Graduate Recruitment
Description: We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.
Allow: https://nielseniq.com/global/en/news-center/2022/marie-and-magda-on-the-joys-of-being-your-true-self/
Title: Marie and Magda on the joys of being your true self - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/global-economic-conditions-ended-2018-on-an-upbeat-note-but-market-conditions-vary/
Title: Global economic conditions ended 2018 on an upbeat note, but market conditions vary around the world - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/billions-in-consumer-spending-are-shifting-as-covid-19-forces-widespread-retail-disruption/
Title: Billions in consumer spending are shifting as COVID-19 forces widespread retail disruption - NIQ
Description: Many of the world's top grocery stores face sweeping changes as consumer spending behavior changes as consumers change where they shop.
Allow: https://nielseniq.com/global/en/news-center/2017/consumer-climate-on-the-rise-again/
Title: Consumer climate on the rise again
Description: Findings of the GfK Consumer Climate Study for Germany for April 2017
Allow: https://nielseniq.com/global/en/news-center/2024/cga-by-niq-lauches-on-premise-measurement-in-canada/
Title: CGA by NIQ Launches On Premise Measurement in Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/scenarios-beyond-covid-19-rebound-reboot-reinvent-2/
Title: Scenarios beyond COVID-19: Rebound, reboot, reinvent - NIQ
Description: NielsenIQ has identified three distinct time horizons for global market regeneration post COVID-19, tied to various macro conditions and government actions.
Allow: https://nielseniq.com/global/en/news-center/2015/at-mria-conference-gfk-will-focus-on-storytelling-data-visualization/
Title: At MRIA Conference, GfK Will Focus on Storytelling, Data Visualization
Description: At this year’s Marketing Research and Intelligence Association (MRIA) conference, GfK’s Bitsy Bentley and Juliann Ng will emphasize the importance of storytelling in two featured sessions.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/expo-west-2022-recap/
Title: Expo West 2022 recap - NIQ
Description: NielsenIQ Senior Solution Consultant Jason Chase shares the biggest trends and news from the Expo West 2022 show.
Allow: https://nielseniq.com/global/en/events/2022/consumer-360-agenda/
Title: Consumer 360 2022 Agenda - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/long-term-sustainability-building-a-healthy-brand-to-last/
Title: Long-term sustainability: Building a healthy brand to last - NIQ
Description: Every brand wants to be “sustainable,” but that goal can mean a lot of different things. A sustainable brand builds a foundation of loyal customers to ensure success for years to come, but the "sustainability" holds new meaning for today’s conscious consumers. Sustainable, long-term growth is possible for brands that prioritize a healthy, more equitable world—if they have the right tools.
Allow: https://nielseniq.com/global/en/news-center/2015/in-us-37-of-mobile-phone-users-go-online-to-compare-prices-while-shopping-in-a-store/
Title: 37 % of US Shoppers Compare Prices In‑Store – GfK 2015
Description: 37 % of US mobile users compare prices while in-store; 39 % contact friends. Learn how showrooming shapes modern retail today!
Allow: https://nielseniq.com/global/en/legal/marketing-privacy-statement/
Title: Marketing privacy statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/eretail-media-strategy-the-four-essential-ingredients/
Title: Eretail media strategy (the four essential ingredients) - NIQ
Description: Discover the four key elements of a successful eRetail media strategy on NielsenIQ. Optimize your brand's online presence today!
Allow: https://nielseniq.com/global/en/insights/education/2022/gfk-at-channel-connect-online-event/
Title: GfK at Channel Connect Online Event - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/driving-gen-z/
Title: Driving Gen Z
Description: Manufacturers are already looking towards the next generation of American drivers: Known as Gen Z, they’re expected to be 75+ million strong.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/still-concerned-about-covid-19-u-s-consumers-will-want-more-from-convenience-stores/
Title: Still concerned about COVID-19, U.S. consumers will want more from convenience stores - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/7-tips-for-cpg-manufacturers-from-category-management-experts/
Title: Seven tips for CPG manufacturers from category management experts - NIQ
Description: Discover expert tips for CPG manufacturers on enhancing category management. Boost your strategy now with NielsenIQ insights!
Allow: https://nielseniq.com/global/en/insights/report/2023/future-shock/
Title: Future Shock - NIQ
Description: The latest Future Shock report underlines that an overwhelming majority of consumers felt EDI policies were important to them (64%) but only a third said they see venues advertise their work on EDI and accessibility.
Allow: https://nielseniq.com/global/en/news-center/2023/the-pod-squad-ponders-expectations-vs-what-really-happened/
Title: The Pod Squad ponders expectations vs what really happened - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2018/map-of-the-month-mesh-blocks-and-4-digit-postcodes-in-sydney/
Title: Map of the Month: Mesh blocks and 4-digit postcodes in Sydney
Description: GfK's Map of the Month for March shows an excerpt of Australia's current mesh block and 4-digit postcode boundaries in Sydney.
Allow: https://nielseniq.com/global/en/news-center/2020/children-drive-growing-household-interest-in-sustainability-despite-covid-19/
Title: Children drive growing household interest in sustainability despite COVID-19 - NIQ
Description: Sustainability becomes truly mainstream as 42 percent of EU households say they are affected by environmental problems Nuremberg, September 24, 2020 – The latest research from GfK shows that shoppers are increasingly changing their behavior as a result of their concerns about the environment. Four in 10 (42 percent) of European households say they are personally affected by environmental problems. In Europe, it is children that are the most persuasive in influencing household shopping behavior, and both manufacturers and retailers need to address this younger generation’s concerns if they are to remain relevant.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-55-becoming-a-brand-your-consumers-trust-the-dtc-model/
Title: Becoming a brand your consumers trust: The DTC Model | Podcast
Description: Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for a branded experience.
Allow: https://nielseniq.com/global/en/insights/report/2024/nielseniq-personal-finance-monitor/
Title: NielsenIQ Personal Finance Monitor - NIQ
Description: Unlock key insights into Vietnam's banking and finance with NIQ Personal Finance Monitor. Understand, measure, and prepare for market shifts with 14 years of trended data.
Allow: https://nielseniq.com/global/en/events/2024/niq-at-nrfs-big-show-2025/
Title: NIQ at NRF’s Big Show 2025 - NIQ
Description: Discover cutting-edge retail insights at NRF's Big Show 2025 with NielsenIQ. Join us to transform your business. Register now!
Allow: https://nielseniq.com/global/en/insights/success-story/2024/case-study-discover-the-future-of-cpg-analytics-and-reporting/
Title: Case Study: Discover the future of CPG analytics and reporting - NIQ
Description: Learn how a global consumer health company upgraded business reporting with the NIQ Discover data and analytics platform.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-cpg-data-can-help-your-business-grow/
Title: How CPG Data Can Help Your Business Grow - NIQ
Description: All large CPG businesses know that data is key to achieving success. But, even the smallest of businesses can use data. Here's how.
Allow: https://nielseniq.com/global/en/insights/education/2013/how-latinos-celebrate-hispanic-heritage-month-and-beyond/
Title: How Latinos celebrate Hispanic Heritage Month and beyond - NIQ
Description: Discover how Latinos celebrate Hispanic Heritage Month with unique traditions and insights. Explore more on our site!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/this-memorial-day-americans-will-substitute-summer-cpg-staples-for-alternatives/
Title: This Memorial Day, Americans will substitute summer CPG staples for alternatives - NIQ
Description: Discover key trends in American consumer goods this Memorial Day. Learn how preferences are shifting. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2019/global-market-for-technical-consumer-goods-exceeds-the-one-trillion-mark-2/
Title: Global market for technical consumer goods exceeds the one-trillion mark
Description: The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/2024-tiktok-shop/
Title: 2024 TikTok Shop - NIQ
Description: Discover the power of TikTok Shop for brands. Learn how it appeals to consumers and enables shopping in today's omni environment.
Allow: https://nielseniq.com/global/en/insights/report/2024/italy-beer-report/
Title: Italy Beer Report 2024 - NIQ
Description: Discover the key to unlocking success in the competitive Italian beverage market with the Beer Report. By tracking brand market share, alongside detailed analysis of beer occasions, consumer preferences and behaviors, this report offers precise insights to capitalize on untapped opportunities and outperform competitors in Italy’s dynamic beverage industry.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-appoints-new-leaders-for-technology-digital-market-intelligence-in-north-america/
Title: GfK Appoints New Leaders for Technology, Digital Market Intelligence in North America
Description: Kevin Taylor and Gary Schanzer have taken on new leadership roles in key GfK teams in North America – Schanzer with the Digital Market Intelligence (DMI) team, and Taylor with Technology.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/filipinos-flock-to-fast-food-restaurants-and-convenience-stores-to-get-their-meals/
Title: Filipinos flock to fast food restaurants and convenience stores to get their meals - NIQ
Description: Explore why Filipinos prefer fast food and convenience stores for meals. Discover trends and insights. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2024/miq-canada-launches-new-sales-uplift-solution-for-cpg-advertisers-through-data-agreement-with-nielseniq/
Title: MiQ Commerce Canada – Sales Uplift for CPG via NIQ Data
Description: MiQ Commerce integrates NIQ sales data to attribute in‑store lift for CPG campaigns. Measure media‑to‑sales impact locally today!
Allow: https://nielseniq.com/global/en/insights/report/2023/sports-betting-exploring-the-us-on-premise-opportunity/
Title: Sports betting: Exploring the US On Premise opportunity - NIQ
Description: With more than half of US states legalizing both online and retail betting, while another eight states have legalized one type or another – betting is becoming more prominent amongst avid sports fans in the US On Premise.
Allow: https://nielseniq.com/global/en/insights/report/2020/map-of-the-month-gfk-demographics-young-households-germany-2019/
Title: Map of the Month: GfK Demographics, young households, Germany 2019
Description: GfK's Map of the Month for February shows the distribution of young households in Germany in 2019.
Allow: https://nielseniq.com/global/en/news-center/2017/german-consumer-optimism-declines-slightly/
Title: German consumer optimism declines slightly
Description: After a splendid start into 2017, consumer confidence in Germany suffers a minor setback in February. Both economic and income expectations, as well as propensity to buy are expected to decline. The consumer climate forecast for March is at 10.0 points following a level of 10.2 in February.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/consumer-outlook-2025/
Title: Consumer Outlook 2025 - NIQ
Description: Annual deep dive into the 2025 consumer. Enhance your future strategies to win with resilient consumers for the next 12-18 months.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/break-through-the-its-just-not-worth-it-moment-to-keep-women-engaged/
Title: Break through the 'It’s just not worth it' moment to keep women engaged - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/take-a-tv-binge-watching-journey/
Title: Take a TV binge watching journey
Description: Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-opus-in-ireland/
Title: Discover OPUS in Ireland - NIQ
Description: A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/asian-americans-buying-power-is-even-stronger-within-beauty-and-personal-care/
Title: Asian American Beauty Buyers – Higher Spending & Influence
Description: Asian-American consumers are the bright stars within the beauty and personal care landscape, outspending the total U.S. population by 22.75%.
Allow: https://nielseniq.com/global/en/about-us/dane-mauldin/
Title: Dane Mauldin - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-recognized-for-third-consecutive-year-on-stock-indices-for-leading-companies/
Title: Nielsen recognized for third consecutive year on stock indices for leading companies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/hotel-bar-is-becoming-a-destination-for-drinkers/
Title: The hotel bar is becoming a destination for American drinkers - NIQ
Description: Discover key trends transforming hotel bars into prime destinations for drinkers. Explore our insights and strategies now!
Allow: https://nielseniq.com/global/en/insights/analysis/2023/fmcg-e-commerce-is-gaining-ground-in-turkey-with-strong-growth/
Title: FMCG e-commerce is gaining ground in Turkey with strong growth - NIQ
Description: Learn about the state of the world’s FMCG e-commerce market, which is gaining ground in Turkey, while uncovering trends and growth opportunities.
Allow: https://nielseniq.com/global/en/insights/report/2023/mobile-and-social-personalization-and-experience-apac-retailers-invest-in-2024/
Title: Mobile and social, personalization, and experience: APAC retailers invest in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-named-as-a-preferred-retail-measurement-and-analytics-provider-for-method-products/
Title: Nielsen named as a preferred retail measurement and analytics provider for method products - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/unmasking-global-beauty-trends-as-a-foundation-for-future-success/
Title: Unmasking global beauty trends as a foundation for future success - NIQ
Description: Discover global beauty trends to drive your growth in 2024 and beyond with this special event presented by NIQ and the British Beauty Council
Allow: https://nielseniq.com/global/en/insights/analysis/2022/south-african-retail-industry-calls-for-a-positive-landing/
Title: South African retail industry calls for a positive landing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-clean-sustainable-innovation/
Title: 2023 Beauty Innovation Report #1: Clean & Sustainable Innovation - NIQ
Description: The latest NIQ Beauty Innovation report looks at emerging trends in the market and what they mean. Up first, clean and sustainable beauty.
Allow: https://nielseniq.com/global/en/insights/report/2024/west-europe-prime-day-beauty-results/
Title: West Europe Prime Day Beauty Results - NIQ
Description: Don't miss out on the beauty boom of Amazon Prime Day. Learn all about the sales and trends from this major online shopping event.
Allow: https://nielseniq.com/global/en/news-center/2022/retail-in-europe-up-6-8-percent/
Title: Retail in Europe up 6.8 percent - NIQ
Description: Retail in Europe up 6.8 percent GfK study examines key indicators of the European retail sector Nuremberg, Germany, June 15, 2022 – After the retail sector in the 27 EU states recorded a turnover increase of 1.5 percent in the first COVID-19 year 2020, sales could increase significantly by 6.8 percent in 2021. The highest growth rates were in smaller Eastern European countries such as Lithuania (up 17 percent), Slovenia (up 16 percent) and Estonia (up 13 percent). Larger markets such as France, Spain and Italy also all recorded retail growth rates of over 7 percent. This is shown by the new study on retail in Europe, in which GfK examines important key indicators.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/black-friday-2023-infographic/
Title: Infographic: Black Friday 2023 - NIQ
Description: Key trends across major markets and product categories. See the infographic.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-at-the-sustainable-packaging-summit-2024-amsterdam/
Title: NielsenIQ at the Sustainable Packaging Summit 2024 Amsterdam - NIQ
Description: Discover cutting-edge sustainable packaging solutions at the 2024 Summit in Amsterdam with NielsenIQ. Join us to innovate and lead!
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-brings-to-light-grocery-blind-spots-with-a-new-total-food-view/
Title: Nielsen brings to light grocery blind spots with a new total food view - NIQ
Description: Discover Nielsen's innovative Total Food View to illuminate grocery blind spots and optimize your strategy. Learn more today!
Allow: https://nielseniq.com/global/en/news-center/2022/no-further-crash-in-consumer-sentiment-for-now/
Title: No further crash in consumer sentiment for now - NIQ
Description: Nuremberg, Germany, October 27, 2022 – Following the turbulent developments in recent months, consumer sentiment stabilized in October – at least for the time being. While economic expectations suffered minimal losses, both income expectations and propensity to buy increased. GfK is forecasting -41.9 points in consumer sentiment for November 2022, up 0.9 points from October of this year (revised from -42.8 points). These are the findings of the GfK Consumer Climate Study for October 2022.
Allow: https://nielseniq.com/global/en/insights/education/2023/price-tag-vs-planet-friendly-can-sustainability-survive-the-cost-of-living-crisis-brandbank/
Title: Price tag vs. planet friendly: Can sustainability survive the cost-of-living crisis? - NIQ
Description: Download the NIQ Brandbank report on managing sustainable FMCG efforts amidst a cost-of-living crisis.
Allow: https://nielseniq.com/global/en/insights/report/2023/global-retailer-report-2023-executive-summary-europe/
Title: European Retail 2023 – GfK Global Retailer Report
Description: European retailers focus on omnichannel, AI, workforce transformation & sustainability. Learn how to capture growth in tough conditions now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-63-the-new-faces-of-brand-purpose-smart-strategies-for-high-stakes-times/
Title: The new faces of brand purpose: Smart strategies for high-stakes times
Description: In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers.
Allow: https://nielseniq.com/global/en/insights/education/2021/cpg-brands-are-you-missing-out-on-millions-of-dollars-in-additional-revenue/
Title: CPG Brands: Are You Missing Out on Millions of Dollars in Additional Revenue? - NIQ
Description: Consumers searching for product attributes (such as low-calorie, sustainable, or keto) might have difficulty finding items that meet these claims. Here’s how top channels can adapt.
Allow: https://nielseniq.com/global/en/news-center/2021/30-of-likely-auto-buyers-say-they-are-unfamiliar-with-or-do-not-understand-electric-vehicle-technology-gfk/
Title: 30% of Auto-Buyers Unfamiliar with EV Tech – GfK Survey
Description: 30% of likely car buyers don’t understand EVs—especially women & Gen X. Only 8% plan all-electric. Learn how to bridge the EV gap now!
Allow: https://nielseniq.com/global/en/insights/report/2024/essential-shopping/
Title: Essential Shopping: A Back-to-Basics Guide for Navigating Constrained Consumers’ Shopping Habits - NIQ
Description: A back-to-basics guide for navigating constrained consumers’ shopping habits
Allow: https://nielseniq.com/global/en/insights/analysis/2024/u-s-gen-z-market/
Title: Navigating the U.S. Gen Z Market: Opportunities and Challenges - NIQ
Description: Master the U.S. Gen Z market with NIQ data & insights. Discover their unique needs, spending power, and how to win their loyalty.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/shifting-consumer-behavior-in-the-face-of-economic-challenges-the-state-of-the-czech-republics-fmcg-landscape/
Title: Shifting consumer behavior in the face of economic challenges: The state of the Czech Republic's FMCG landscape - NIQ
Description: The Czech Republic's FMCG landscape has shown an intriguing shift in consumer behavior in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/innovation-or-renovation-what-really-fuels-growth/
Title: Innovation or renovation: What really fuels growth? - NIQ
Description: Explore how innovation and renovation impact business growth. Gain insights and strategies for success. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/food-online-in-the-u-k-fresh-and-growing/
Title: Food online in the U.K., fresh and growing - NIQ
Description: NielsenIQ provides the first exhaustive view of online sales for FMCG products, and details the 27 billion pounds of the whole e-commerce landscape.
Allow: https://nielseniq.com/global/en/insights/multimedia/2018/explore-generation-z-in-vietnam-consumer-of-tomorrow/
Title: Explore generation z in Vietnam: The consumer of tomorrow - NIQ
Description: Discover key insights about Generation Z in Vietnam and their consumer behavior. Learn more to stay ahead in the market. Visit now!
Allow: https://nielseniq.com/global/en/events/2021/nielseniq-conference-2021/
Title: NielsenIQ Conference 2021 - NIQ
Description: Join NielsenIQ Conference 2021 on October, 22 — a series of conversations with industry experts and FMCG-business leaders.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-us-on-premise-beval-state-of-the-nation/
Title: The US On Premise: BevAl State of the Nation - NIQ
Description: The US On Premise is an ultra-competitive landscape for beverage alcohol brands—and CGA by NIQ has the insights that are essential to stand out from the crowd and win.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-in-human-rights-campaign-foundations-2022-corporate-equality-index-list/
Title: NielsenIQ in Human Rights Campaign Foundation’s 2022 Corporate Equality Index list - NIQ
Description: Discover how NielsenIQ champions LGBTQ+ equality, earning a spot on the 2022 Corporate Equality Index. Learn more about our commitment!
Allow: https://nielseniq.com/global/en/news-center/2016/multiple-streaming-services-rises-over-50-in-3-years-posing-new-challenges-to-video-marketplace/
Title: Multiple Streaming Services Rises Over 50% in 3 Years, Posing New Challenges to Video Marketplace
Description: New GfK research in the US has found that 16% of the viewing population* have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-and-dollar-general-deepen-their-strategic-relationship/
Title: Nielsen and Dollar General deepen their strategic relationship - NIQ
Description: Explore how Nielsen and Dollar General are enhancing their strategic partnership to drive retail success. Learn more about their collaboration!
Allow: https://nielseniq.com/global/en/insights/report/2022/what-esg-means-to-you-and-your-customers/
Title: What ESG means to you and your customers - NIQ
Description: NielsenIQ's reveals what is important to consumers right now in terms of ESG and what’s likely to happen next, so you can prepare your business to succeed.
Allow: https://nielseniq.com/global/en/insights/report/2023/cost-of-living-report/
Title: Cost of Living Report - NIQ
Description: With noticeable inflation increases across 2022 and subsequent cost of living rises, it is essential to understand how this has impacted consumers already and how it will impact them moving forward.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/optimizing-product-distribution-start-here/
Title: Optimizing product distribution? Start here. - NIQ
Description: Distribution for an FMCG or a CPG product is costly. That’s reasons 1 to 3 to get your strategy in place! Here’s everything you need to understand and know about product distribution, and how to put the best plan for your brand.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-december-us/
Title: Monthly eCommerce Pulse December – US - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/info/examples-of-competitive-pricing/
Title: Examples of competitive pricing - NIQ
Description: Learn more about competitive pricing analysis with NIQ!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/be-prepared-for-the-unexpected-with-real-time-precise-data-and-analytics/
Title: Be prepared for the unexpected with real-time, precise data and analytics - NIQ
Description: Learn how NIQ Data Impact uses technology to generate Connected Collaboration and transform your beauty brand campaign with precise, accurate, real-time data metrics.
Allow: https://nielseniq.com/global/en/news-center/2020/two-nielsen-global-connect-executives-named-to-savoy-magazines-2020-most-influential-black-executives-in-corporate-america-list/
Title: Two Nielsen Global Connect executives named to Savoy Magazine’s 2020 Most Influential Black Executives in Corporate America List - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2021/how-to-land-price-increases-during-turbulent-times/
Title: How to land price increases during turbulent times - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/https-nielseniq-com-global-en-insights-report-2022-shopper-trends-2023/
Title: Syndicated Studies & Research: Shopper Trends 2023 - NIQ
Description: Discover key 2023 shopper trends and insights to drive your business forward. Explore the full report now!
Allow: https://nielseniq.com/global/en/news-center/2016/one-third-of-insured-us-adults-have-a-negative-view-of-insurance-companies-that-opt-out-of-aca/
Title: One-Third of Insured US Adults Have a Negative View of Insurance Companies That Opt Out of ACA
Description: New GfK research shows that insurance companies that depart from the Affordable Care Act (ACA) marketplace risk damaging their reputations with millions of consumers.
Allow: https://nielseniq.com/global/en/insights/report/2021/unlocking-recessionary-consumption/
Title: Syndicated Research: Unlocking Recessionary Consumption
Description: Where and how consumers seek to change recessionary consumption has major implications for brands and retailers, now and in the future.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/brick-and-mortar-stores/
Title: How to get consumers back into brick-and-mortar locations - NIQ
Description: As companies re-imagine the future of brick-and-mortar stores, NielsenIQ analyzed what services and benefits grocery retailers can offer to attract customers to shop at their stores.
Allow: https://nielseniq.com/global/en/insights/education/2021/retail-shifting-in-omnishopper-behavior-with-advanced-analytics/
Title: Tracking retail shifting in omnishopper behavior with advanced analytics - NIQ
Description: Understand retail shifting in household-cleaner product purchasing habits to know where customers shopped, how much they spent, and the age distribution of those trends.
Allow: https://nielseniq.com/global/en/insights/report/2017/nielseniq-grocery-universe-2017/
Title: NielsenIQ grocery universe 2017 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/planograms-automation-how-did-grupo-ramos-increase-its-productivity-with-spaceman/
Title: Planograms automation: Grupo Ramos Increased Ist Productivity
Description: Thanks to the use of NIQ Spaceman, Grupo Ramos has reached new heights of efficiency and growth with planogram automation.
Allow: https://nielseniq.com/global/en/insights/report/2025/hotel-beverage-opportunity-study-2025/
Title: Hotel Beverage Opportunity Study 2025 - NIQ
Description: CGA by NIQ’s Hotel BevAl Opportunity Study reveals the opportunities presented in different hotel amenities and consumer occasions, and helps build tailored strategies and recommendations to customers across the US hotel market.
Allow: https://nielseniq.com/global/en/events/2023/c360-pathways-to-growth/
Title: C360 Pathways to Growth - NIQ
Description: Join us as we pave new trails towards purpose, define new inroads for innovation, create new bridges for collaboration and map new pathways to growth.
Allow: https://nielseniq.com/global/en/news-center/2020/78-of-us-consumers-expect-brands-to-take-environmentally-responsible-actions/
Title: 78% of US consumers expect brands to take environmentally responsible actions - NIQ
Description: GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” causes
Allow: https://nielseniq.com/global/en/insights/report/2023/on-premise-wine-report-2/
Title: On Premise Wine Report - NIQ
Description: Despite an ever-changing and highly competitive BevAl market, wine continues to be a cornerstone of US On Premise consumption, having generated nearly $15 billion in sales through the On Premise over the latest 52-week period.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/philips-perfecting-product-portfolios-and-performance/
Title: Perfecting product portfolios and performance - NIQ
Description: Philips puts market intelligence at the center of its personal care category strategy in the MENA region. Read the case study.
Allow: https://nielseniq.com/global/en/news-center/2019/busting-the-gaming-stereotype/
Title: Busting the gaming stereotype
Description: Rachel Thompson, Insights Director at GfK South Africa, looks into gamers in South Africa. She shares findings and insights from GfK's Consumer Life study, which shows that playing games today spans generations and genders. The article also includes some pointers for brands seeking to tap into the spending power of this leading-edge consumer segment.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-revenue-growth-management-leaders-can-get-c-suite-buy-in/
Title: How revenue growth management leaders can get c-suite buy-in - NIQ
Description: Retail growth management leaders need to make favorable impressions on their c-suite to get their plan enacted. Here’s how.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-associates-ring-year-dog-global-lunar-new-year-celebrations/
Title: Nielsen associates ring in the ‘Year of the Dog’ with global Lunar New Year celebrations - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/double-days-drive-consumer-goods-sales-in-asia/
Title: Double Days drive consumer goods sales in Asia - NIQ
Description: NielsenIQ data shows how double days are a significant driver of e-commerce retail sales in Asia for retailers and manufacturers.
Allow: https://nielseniq.com/global/en/insights/report/2023/outlet-index-australia/
Title: Outlet Index Australia - NIQ
Description: Refine On Premise sales targeting strategy, drive listings, and increase market share with Outlet Index Australia
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-trials-integrated-multi-platform-tv-audience-management-system-to-decode-viewership-patterns-and-preferences-in-singapore/
Title: GfK trials integrated, multi-platform TV audience management system to decode viewership patterns and preferences in Singapore - NIQ
Description: GfK-IMDA collaborate via the Open Innovation Platform to better understand media consumption habits of the Singapore population across multiple platforms.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-the-power-of-consumer-impulse-buying/
Title: Discover the power of consumer impulse buying - NIQ
Description: Explore psychological triggers and tactics in this report to boost Thai consumer impulse buying and drive sales.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-forecasts-that-digital-shopping-will-drive-retail-holiday-sales-in-2016/
Title: Nielsen forecasts that digital shopping will drive retail holiday sales in 2016 - NIQ
Description: Explore Nielsen's 2016 forecast on digital shopping driving holiday sales. Discover key trends and insights. Read more now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/experts-view-outlook-on-the-asia-pacific-e-commerce-landscape/
Title: Expert’s view: Outlook on the Asia Pacific e-commerce landscape - NIQ
Description: E-commerce has risen as the second biggest retail channel in Asia. With online shopping now an ingrained habit among consumers across the Asia Pacific region, this tendency is likely to stay as consumers try to fight back the rising inflation and cost of living by curbing their expenses with discounts and promotions offered online.
Allow: https://nielseniq.com/global/en/insights/analysis/2016/filipino-shoppers-want-more-more-more-retail-channels/
Title: Filipino shoppers want more, more, more retail channels - NIQ
Description: Discover key insights on Filipino shopping preferences and retail trends. Learn how to capture this growing market. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2024/global-book-market-2024-shaped-by-strong-fiction-declining-non-fiction-and-slower-price-increases/
Title: Global Book Market 2024 shaped by strong fiction, declining non-fiction and slower price increases - NIQ
Description: Discover key trends in the 2024 global book market, from fiction's rise to non-fiction's dip. Explore more on our site!
Allow: https://nielseniq.com/global/en/insights/report/2016/wireless-audio-thriving-in-australia/
Title: Wireless audio thriving in Australia
Description: The make-up of the Australian audio hardware market has been transformed in recent years.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-eastern-europe-fmcg-insights-for-bigger-growth-in-2023/
Title: The FMCG Pulse: Eastern Europe FMCG insights for bigger growth in 2023 - NIQ
Description: NIQ's latest regional FMCG Pulse Report provides valuable insights into the latest retail trends, regional data, and growth strategies for businesses operating in Eastern Europe's FMCG industry.
Allow: https://nielseniq.com/global/en/insights/report/2024/regiograph-2024-now-available/
Title: RegioGraph 2024 now available - NIQ
Description: GfK is now delivering the latest version of its geomarketing software RegioGraph, which includes updated maps and purchasing power data as well as numerous new features.
Allow: https://nielseniq.com/global/en/news-center/2023/external-gpg-reporting/
Title: External GPG Reporting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/how-asia-pacific-fmcg-companies-can-manage-inflationary-pressures-in-2022/
Title: How Asia Pacific FMCG companies can manage inflationary pressures in 2022 - NIQ
Description: Despite price hikes in 2021, consumers in Asia Pacific were less price sensitive. With current inflation, how can FMCG companies maintain volumes and remain competitive?
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-49-ideologies-brands-americans-how-polarization-is-shaking-up-the-consumer-landscape/
Title: Ideologies, brands & Americans: How polarization is shaking up the consumer landscape
Description: Ideological “tribes” is a growing priority for Americans. Understand how consumers’ ideologies affect their choices in brands & opinions about each other.
Allow: https://nielseniq.com/global/en/news-center/2022/new-gfk-study-shows-purpose-driven-ads-fall-short-in-gaining-holding-attention-pointing-to-need-for-new-approaches/
Title: New GfK study shows purpose-driven ads fall short in gaining, holding attention - pointing to need for new approaches - NIQ
Description: Collaboration with Goodvertising Agency reveals value of “transformational” campaigns – making consumers heroes
Allow: https://nielseniq.com/global/en/news-center/2020/consumer-climate-in-germany-continues-to-recover-consumer-activity-reawakens-after-shock/
Title: Consumer climate in Germany continues to recover: Consumer activity reawakens after shock
Description: Nuremberg, June 25, 2020 – Consumers in Germany are recovering from the shock of the coronavirus thanks to the rapid reopening of the German economy and society. Both economic and income expectations, as well as propensity to buy, are rising. As a result, GfK has forecast a figure of -9.6 points for July 2020, 9 points higher than its level in June of this year (revised to -18.6 points). These are the results of the GfK consumer climate study for June 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/second-hand-and-refurbished-market-focus/
Title: Second-hand and Refurbished: Market focus - NIQ
Description: Is buying used and refurbished just a fad for the younger generations? How can brands react and respond to these new consumer habits?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-evolving-retail-landscape/
Title: The Evolving Retail Landscape - NIQ
Description: Download NIQ’s CHPA highlights deck and recap covering the evolving landscape of retail
Allow: https://nielseniq.com/global/en/news-center/2019/responsible-travel-furthers-nielseniqs-sustainability-efforts/
Title: Responsible travel furthers NielsenIQ’s sustainability efforts - NIQ
Description: Discover how NielsenIQ is advancing sustainability through responsible travel. Learn about our initiatives and join us in making a difference!
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-becomes-top-dog-pet-retail-measurement/
Title: Nielsen becomes top dog in pet retail measurement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/us-consumers-are-more-skeptical-about-key-sources-of-information-on-the-environmental-impact-of-products-gfk/
Title: US consumers are more skeptical about key sources of information on the environmental impact of products – GfK - NIQ
Description: Compared to global levels, Americans are less likely to trust the government, news, social media, and online reviews
Allow: https://nielseniq.com/global/en/news-center/2016/home-improvement-women-aspire-to-better-decor-men-to-better-size-and-layout/
Title: Home improvement: women aspire to better décor; men to better size and layout
Description: International findings show top five countries most interested in each area of home improvement
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-59-american-women-how-they-feel-what-they-do/
Title: American Women: How They Feel & What They Do
Description: American women across the generations often have very different attitudes and values. Marketers need to understand this for smarter positioning and targeting.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/opportunities-for-home-improvement-gardening-market-in-2022/
Title: Opportunities for Home Improvement & Gardening market in 2022
Description: Demand within the home improvement and gardening market persists. Learn about opportunities for brands that offer specific demands that customers now have.
Allow: https://nielseniq.com/global/en/insights/success-story/2019/preparing-for-board-or-investor-meetings-with-data/
Title: Preparing for board or investor meetings with data - NIQ
Description: Discover how data-driven insights can transform your board meetings. Learn key strategies for success. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2020/more-retailers-empowering-saudi-nationals-in-integrating-women-into-the-workforce/
Title: More retailers empowering Saudi nationals in integrating women into the workforce
Description: Following the implementation of Saudization, a scheme to increase the employment of Saudi nationals in the private sector, retailers in the electronics and electrical appliances industries have been actively employing Saudi nationals for positions that were previously mainly filled by expats.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/three-ways-data-can-help-you-compete-in-crowded-cpg-markets/
Title: Three ways data can help you compete in crowded CPG markets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/in-gfk-study-73-of-african-americans-report-seeing-brands-act-as-a-force-for-good-during-protests/
Title: In GfK study, 73% of African Americans report seeing brands act as “a force for good” during protests
Description: New research from GfK shows that consumers are paying close attention to the moves brands make at this crucial time
Allow: https://nielseniq.com/global/en/insights/webinar/2024/mastering-the-buy-now-pay-later-landscape-essential-insights-for-retailers-2/
Title: Mastering the Buy-Now-Pay-Later Landscape: Essential Insights for Retailers - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/insights/report/2021/profiling-consumers-through-advanced-digital-behavior-measurement/
Title: Profiling consumers through advanced digital behavior measurement - NIQ
Description: Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP)
Allow: https://nielseniq.com/global/en/insights/analysis/2023/shaping-the-future-how-sustainable-brands-and-retailers-can-thrive-in-the-middle-east-and-africa-fmcg-market/
Title: How sustainable brands and retailers can thrive in the Middle East and Africa FMCG market - NIQ
Description: When 69% of consumers seek sustainable products, the Middle East & Africa retail environment provides a model for other retailers in overcoming barriers.
Allow: https://nielseniq.com/global/en/insights/infographic/2019/infographic-technical-consumer-goods-market-exceeds-one-trillion-mark/
Title: Infographic: Technical consumer goods market exceeds one-trillion mark
Description: The global market for technical consumer goods exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. This is a four percent increase on the previous year.
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-retail-share-of-private-consumption-europe-2023/
Title: Map of the Month: Retail share of private consumption, Europe 2023 - NIQ
Description: GfK’s Map of the Month for August shows the retail share of private consumption in 31 European countries in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2016/future-fashion-retail/
Title: Future fashion retail
Description: Baseline study on the future of fashion retail in Germany.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-uae-the-future-of-tobacco-trends-and-innovations/
Title: Inside the Mind of Today’s Nicotine Shopper - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/consumers-seek-health-innovations-from-brands/
Title: Consumers seek health innovations from brands
Description: Today’s breakthrough consumer movements is wellness. Consumers are seeking health innovations and depending on brands to help them achieve their goals.
Allow: https://nielseniq.com/global/en/news-center/2019/black-friday-is-a-blockbuster-event-for-the-south-african-technical-goods-retail-sector/
Title: Black Friday is a blockbuster event for the South African technical goods retail sector
Description: With less than two months to go before Black Friday (November 29), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second biggest retail month for the technical and durable goods sector on the back of Black Friday shopping.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-bases-announces-the-winners-of-the-2021-global-pack-design-impact-awards/
Title: NielsenIQ BASES announces the winners of the 2021 Global Pack Design Impact Awards - NIQ
Description: Discover the 2021 winners of the NielsenIQ BASES Global Pack Design Impact Awards. See innovative packaging designs that stood out!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/is-your-smb-price-right/
Title: Is your SMB price right? - NIQ
Description: How do you price correctly so that you cover costs and turn a profit, while ensuring that demand keeps coming and setting the right perception of your brand’s value?
Allow: https://nielseniq.com/global/en/insights/report/2021/gfk-purchasing-power-in-germany-austria-and-switzerland-2021/
Title: GfK Purchasing Power in Germany, Austria and Switzerland 2021 - NIQ
Description: GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.
Allow: https://nielseniq.com/global/en/news-center/2020/two-thirds-of-americans-are-socializing-again-and-most-of-them-are-not-following-the-rules/
Title: Two-thirds of Americans are socializing again – and most of them are not following the rules
Description: In new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines at least part of the time
Allow: https://nielseniq.com/global/en/insights/analysis/2022/find-the-best-customer-segments-to-target-in-a-cluttered-market/
Title: Find the best customer segments to target in a cluttered market - NIQ
Description: See how precise customer segments helped an Asian beer brand carve out their niche in a competitive and cluttered marketplace.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/nielseniq-precision-areas-canada-local-sales-execution-at-scale/
Title: NielsenIQ Precision Areas: Canada local sales execution at scale - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-35-how-data-can-drive-smarter-decisions/
Title: How data can drive smarter decisions | Podcast
Description: Understand how the right data can help you be in the right place at the right time, anticipate production needs, and maximize the value of promotion & ads
Allow: https://nielseniq.com/global/en/insights/report/2014/health-and-wellness-in-america-the-consumer-perspective/
Title: Health and wellness in America: The consumer perspective - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-non-food-retail-turnover-growth-rate-europe-2020/
Title: Map of the Month: Non-food retail turnover growth rate, Europe 2020 - NIQ
Description: GfK’s Map of the Month for June shows the non-food retail turnover growth rate in 31 European countries in 2020.
Allow: https://nielseniq.com/global/en/insights/education/2021/the-great-assortment-recalibration/
Title: The great assortment recalibration - NIQ
Description: Category managers need to put renewed focus on shopper experience, tailoring their assortments, promotions and layouts to the way consumers want to shop.
Allow: https://nielseniq.com/global/en/insights/report/2023/5-key-trends-to-watch-in-2024-new-year-new-opportunities-brandbank/
Title: 5 Key trends to watch in 2024: New year, new opportunities - NIQ
Description: The latest report by NIQ Brandbank examines these trends, projecting their impact on consumer behavior in 2024, and offering valuable insights for brands and retailers navigating this challenging FMCG landscape.
Allow: https://nielseniq.com/global/en/news-center/2020/german-consumer-climate-suffering-heavily-as-a-result-of-coronavirus/
Title: German consumer climate suffering heavily as a result of coronavirus
Description: These are the results of the GfK German consumer climate study for March 2020.
Allow: https://nielseniq.com/global/en/insights/report/2022/how-healthy-food-access-impacts-low-income-shoppers/
Title: How healthy food access impacts low-income shoppers - NIQ
Description: Equal access to health is a basic human right, in theory. In practice, there are clear disparities across income. The following report is an extensive overview of how wellness is elitist.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/brandbank-how-is-health-and-wellness-reshaping-new-product-development/
Title: How are health and wellness trends reshaping new product development? - NIQ
Description: Shoppers view health and wellness as part of their everyday lives. The CPG industry needs to change the way they think about this category.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/4-reasons-why-the-pick-up-delivery-from-stores-will-continue-growing-in-the-us/
Title: 4 reasons why the Pick up & Delivery from stores will continue growing in the US - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/spanish-households-increased-their-spending-on-consumer-goods-by-4-6-in-the-first-quarter-of-2024-according-to-niqs-retail-spend-barometer/
Title: Spanish households increased their spending on consumer goods by 4.6% in the first quarter of 2024, according to NIQ's Retail Spend Barometer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/pricing-variations-in-the-us-march-2023-vs-march-2022/
Title: Pricing variations in the US: March 2023 vs March 2022 - NIQ
Description: Explore our report on U.S. pricing variations from March 2023 vs March 2022. Gain key insights to optimize your strategy. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2018/what-is-the-real-impact-of-big-sporting-events-on-tv-sales-video/
Title: What is the real impact of big sporting events on TV sales? [Video]
Description: What is the real impact of big sporting events on sales? We've combined a range of our data to show how next month's World Cup will affect TV sales (taking just one example product). Watch our technology expert, Zak Haeri, to discover the key findings from our data.
Allow: https://nielseniq.com/global/en/insights/report/2024/business-confidence-survey-april-2024/
Title: Business Confidence Survey April 2024 - NIQ
Description: The optimism of Britain’s hospitality leaders has risen for the fourth quarter in a row, but they remain concerned about inflation in key inputs, and the challenge of business rates.
Allow: https://nielseniq.com/global/en/insights/education/2020/the-supply-chain-reaction-how-to-overcome-your-top-three-supply-chain-hurdles/
Title: The supply chain reaction: How to overcome your top three supply chain hurdles - NIQ
Description: Learn how to tackle the top supply chain challenges in our e-book, ‘The supply chain reaction: How to overcome your top three supply chain hurdles.’
Allow: https://nielseniq.com/global/en/news-center/2025/niq-unveils-consumer-tech-industry-trends-2025-report-global-sales-to-hit-1-29t/
Title: Consumer Tech Trends 2025 – Global Sales to Hit $1.29T
Description: Global consumer tech sales projected at $1.29 T in 2025. Discover AI, sustainability & XR trends redefining device adoption. Learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2018/major-domestic-appliances-white-goods-industry-in-healthy-shape/
Title: Major Domestic Appliances: White goods industry in healthy shape
Description: With the full year analysis, come the Q4 results. Let’s look back. During the last quarter, sales volumes traditionally shrink month by month. This has everything to do with the typical end-of-year shopping for gifts. After all, who wants a cooker hood for Christmas? Moreover, anticipation grows when approaching the biggest sales period of the year: January Sales. However, at the end of November, we saw a peak in sales. The Black Friday phenomenon is starting to make inroads in the white goods market.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/gaining-traction-truck-tire-sales-in-europe/
Title: Gaining traction: truck tire sales in europe
Description: Gaining traction: truck tire sales in europe
Allow: https://nielseniq.com/global/en/news-center/2023/niq-launches-omnisales-solution-to-measure-the-total-marketin-western-europe/
Title: Omnisales: Total FMCG Market View – Western Europe
Description: NIQ Omnisales covers 800+ FMCG e‑retailers in 5 countries for a full online + in‑store market view. Unlock true total market insights today!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/unemployment-is-at-the-heart-of-long-term-consumer-change/
Title: Unemployment is at the heart of long-term consumer change - NIQ
Description: Behavior trends associated with the economic impacts of COVID-19 reveal a rapid reshaping of consumer spending dynamics.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/beauty-and-the-buzz-how-beauty-buyers-are-driving-product-sales-on-social-media/
Title: Beauty and the buzz: how beauty buyers are driving product sales on social media
Description: Beauty and the buzz: how beauty buyers are driving product sales on social media
Allow: https://nielseniq.com/global/en/insights/commentary/2022/reclaiming-value-with-the-right-pricing-strategies/
Title: Pricing strategy & pricing tactics: reframing value
Description: Which pricing strategy should you use in times of stagflation? Understand how strategic pricing can reframe value for your company now. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/win-the-retail-tech-race-by-winning-womens-trust/
Title: Win the retail tech race by winning women’s trust - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/gardening-goes-smart-and-organic/
Title: Gardening goes smart and organic
Description: Our latest point of sales data shows that today's gardeners are more and more connected with their garden.Check out our new infographic for latest gardening trends and market developments.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/why-is-retail-media-growing/
Title: Why is retail media growing? - NIQ
Description: Retail media is rapidly becoming a cornerstone in the advertising strategies of CPG (Consumer Packaged Goods) brand manufacturers. The convergence of ecommerce growth, data-driven marketing, and shifting consumer behavior have all contributed to the rise of retail media.
Allow: https://nielseniq.com/global/en/insights/report/2022/ready-to-drink-alcoholic-beverage-category-analysis/
Title: Ready-to-drink alcoholic beverage category analysis - NIQ
Description: NielsenIQ is tracking the expanding U.S. ready-to-drink alcoholic beverage category in both the on- and off-premise channels. See if this category is a long-term play or a short-term industry trend.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-bases-announces-the-2022-design-impact-award-winners/
Title: NielsenIQ BASES Announces The 2022 Design Impact Award Winners - NIQ
Description: NielsenIQ is pleased to announce the 2022 recipients of the seventh annual NielsenIQ BASES Design Impact Awards for the consumer-packaged goods (CPG) industry.
Allow: https://nielseniq.com/global/en/landing-page/bases-reports-whitepapers/
Title: BASES Reports & Whitepapers - NIQ
Description: Whitepapers focusing on innovation, renovation & activation best practices and insights.
Allow: https://nielseniq.com/global/en/events/2021/price-and-promotion-webinar/
Title: Price and promotion webinar - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/major-domestic-appliances-market-in-russia-an-improved-performance/
Title: Major domestic appliances market in Russia: An improved performance
Description: Sales of major domestic appliances (MDA)* in Russia increased enormously during the last year. Take a look at our infographic 'Major domestic appliances in Russia: Is the market finally turning around?'.
Allow: https://nielseniq.com/global/en/insights/infographic/2018/the-world-cup-tv-sales-whats-the-real-impact/
Title: The World Cup & TV sales - What's the real impact?
Description: We've combined a range of our data to show how next month's World Cup will affect TV sales. Find out our predictions on how the World Cup will impact TV sales in this interactive infographic.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/temus-arrival-in-france-the-app-that-dethrones-shein/
Title: Temu's Arrival in France: The App That Dethrones Shein? - NIQ
Description: Temu is coming to France with millions of products at ridiculously low prices. Temu is your Sunday morning flea market, version 2.0.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/chinese-consumers-reluctant-about-electric-vehicles/
Title: Chinese consumers reluctant about electric vehicles
Description: Chinese consumers reluctant about electric vehicles
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-is-eretail-media/
Title: What is eretail media? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/detecting-drivers-behind-growth-categories-in-the-alcohol-industry/
Title: Detecting Drivers Behind Growth Categories in the Alcohol Industry - NIQ
Description: The beverage alcohol(BevAl) industry is changing rapidly, so how do brands keep pace? From new flavors to new categories, the industry is constantly innovating to meet the demands of the evolving consumers. 
Allow: https://nielseniq.com/global/en/insights/commentary/2012/tablet-pcs-a-serious-business-tool-or-yet-to-make-the-grade/
Title: Tablet PC's: a serious business tool or yet to make the grade?
Description: Tablet PC's: a serious business tool or yet to make the grade?
Allow: https://nielseniq.com/global/en/insights/analysis/2023/online-childrens-ready-to-wear-market-figures-and-trends/
Title: Online Children’s Ready-to-Wear Market: Figures and Trends - NIQ
Description: How is the children's ready-to-wear market evolving? What strategies are different players adopting to gain market share?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/retail-reinvented-embracing-the-next-era-of-grocery-shopping/
Title: Retail Reinvented: Embracing the Next Era of Grocery Shopping - NIQ
Description: New report! As the next era promises to bring a more seamless and personalized grocery shopping experience, catering to the changing needs and expectations of today's shoppers, adaptability and innovation will be key for retailers to thrive in this rapidly changing environment.
Allow: https://nielseniq.com/global/en/news-center/2021/maximizing-data-driven-business-growth-gfk-launches-ai-supported-intelligence-platform-gfknewron/
Title: Maximizing data driven business growth: GfK launches AI-supported intelligence platform “gfknewron” - NIQ
Description: Maximizing data driven business growth: GfK launches AI-supported intelligence platform “gfknewron” • Innovative market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts • New platform offers guidance for strategic planning and predictions in one interactive source Nuremberg, September 7, 2021 - GfK, a leading provider of consumer and market intelligence, analytics and consulting services, launches gfknewron, its integrated, AI-powered software platform. Using gfknewron, companies can now access market, consumer and brand data from a single source of truth to answer questions like: What was bought where and at what price? Who bought it and why? What should I do next to grow my business? The AI-supported predictions and practical guidance will support sustainable business growth. gfknewron is an important step in GfK's transformation from classical market researcher towards an AI-powered data analytics and consulting company.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-expands-parental-leave-in-the-u-s/
Title: Nielsen expands parental leave in the U.S. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/c360-2024-breakout-sessions/
Title: C360 2024 Breakout Sessions - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/2021-holiday-season-recap-pure-joy-for-beauty-and-personal-care/
Title: 2021 holiday season recap: Pure joy for beauty and personal care - NIQ
Description: Time to rejoice: beauty and personal care experienced its most successful holiday season on record, with $11.6 billion in total sales. Despite inflation concerns, supply chain issues, and the omicron variant, shoppers remained optimistic.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-77-uk-black-friday-2023-results-and-outlook/
Title: UK: Black Friday 2023 results and outlook
Description: In this Thinking Ahead podcast, Kelly Whitwick and Neil Frackiewicz from GfK UK’s retail team discuss the performance of Black Friday in 2023.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-39-the-next-generation-of-data-scientists/
Title: The next generation of data scientists | Podcast
Description: We speak to this year's NextGen winners along with the judges to learn the importance of auto innovation and the next generation
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-isbn-agency/
Title: NielsenIQ BookData ISBN Agency - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/unbox-the-consumer-unbox-growth/
Title: Unbox Consumer Insights & Drive Growth in 2023 | NielsenIQ
Description: Discover key insights on consumer behavior and growth strategies for 2023. Dive into our analysis now and unlock your potential!
Allow: https://nielseniq.com/global/en/insights/commentary/2020/5-reasons-why-a-marketing-mix-model-is-relevant-today/
Title: 5 reasons why a Marketing Mix Model is relevant today
Description: The end goal is to optimize ROI. Here are the five reasons why a Marketing Mix Model is more relevant in the new abnormal for overall brand success.
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-decreases-a-further-two-points-in-july-back-to-post-brexit-low-of-july-2016/
Title: UK Consumer Confidence decreases a further two points in July – back to post Brexit low of July 2016
Description: Expectations for the UK’s general economy over next 12 months drop five points
Allow: https://nielseniq.com/global/en/events/2023/plant-based-expo-2023/
Title: Plant Based Expo 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2020/how-does-the-store-based-ecommerce-impact-your-kpis/
Title: How does the store-based ecommerce impact your KPIs? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/purchasing-power-2022/
Title: Purchasing Power 2022 - NIQ
Description: GfK Vásárlóerő Európa 2022
Allow: https://nielseniq.com/global/en/insights/commentary/2023/whats-in-store-for-it-storage-and-peripherals-in-2023/
Title: What’s in store for IT storage and peripherals in 2023?
Description: Find out what’s in store for IT storage and peripherals in 2023? Read about the latest IT & gaming market trends & industry insights. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-study-on-sales-territory-optimization/
Title: GfK study on sales territory optimization
Description: GfK recently researched planning practices among German companies with outside sales forces. The resulting study demonstrates that the complexity, speed of change and diversity of tasks in sales have further increased in recent years. Heads of sales use professional planning tactics, but usually only when forced to respond to an immediate need. GfK's analysis highlights improvement opportunities, which include viewing sales optimization as a strategic task, using objective and potential-oriented optimization criteria and embracing a professional approach to change management.
Allow: https://nielseniq.com/global/en/news-center/2015/four-in-ten-tv-viewers-are-digital-enthusiasts-subscribe-to-3-online-video-services-plus-cable-tv/
Title: Four in Ten TV Viewers Are “Digital Enthusiasts” – Subscribe to 3+ Online Video Services Plus Cable TV
Description: As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.
Allow: https://nielseniq.com/global/en/insights/webinar/2016/winning-in-store-the-8-habits-of-highly-successful-point-of-sale-programs/
Title: Winning in-store: The 8 habits of highly successful point of sale programs
Description: The stakes are high. Despite the steady spotlight on the explosion of eCommerce, most studies indicate that nearly nine out of ten consumer transactions are still happening in stores. It has never been more important for manufacturers and retailers alike to elevate the effectiveness of their POS programs to ensure a positive ROI from their significant POS investment.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/fathers-day-2025-forecast/
Title: Father's Day 2025 Forecast - NIQ
Description: With Father's Day shoppers searching for the perfect gifts, NIQ explores recent trends to help brands and retailer capture this market and boost sales.
Allow: https://nielseniq.com/global/en/news-center/2019/south-african-smartphone-sales-rise-7-2-in-2018/
Title: South African smartphone sales rise 7.2% in 2018
Description: An overview of the performance of the South Africa technical consumer goods market during the fourth quarter of 2018.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/resurgince-of-a-classic-how-local-bars-can-benefit-from-a-taste-of-the-past/
Title: Resur’GIN’ce of a classic: How local bars can benefit from a taste of the past - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-at-indias-small-and-medium-fmcg-businesses-in-2024/
Title: An Inside Look at India's Small and Medium FMCG Businesses in 2024 - NIQ
Description: Discover key insights into India's Small and Medium-Sized FMCG businesses. Download our report for strategies to navigate challenges, unlock growth, and adapt to the evolving market in 2024.
Allow: https://nielseniq.com/global/en/news-center/2019/every-2-minutes-a-new-product-is-launched-to-the-u-s-marketplace-here-are-the-products-that-broke-through-the-noise-and-redefined-innovation-in-2019/
Title: Every two minutes, a new product is launched to the U.S. marketplace; here are the products that broke through the noise and redefined innovation in 2019 - NIQ
Description: Discover 2019's breakthrough U.S. products that redefined innovation. Learn key trends and insights. Explore more now!
Allow: https://nielseniq.com/global/en/news-center/2020/belgian-non-food-retail-hit-hard-by-covid-19-weekend-closure/
Title: Belgian Non-Food retail hit hard by Covid-19 weekend closure
Description: Sales declines up to -33% are hitting Belgian non-food retailers hard in week 11 (March 9-15). Stores had to close during the weekend, hurting Fashion retailers most: they lost a third of their turnover. Entertainment is also declining (-14%), except for children’s books (+6%). Electro maintains a slight growth (+4%) thanks to a massive shift to online sales (+62%).
Allow: https://nielseniq.com/global/en/news-center/2019/the-global-market-for-consumer-electronics-continues-to-grow-2/
Title: The global market for consumer electronics continues to grow
Description: The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-opus-in-south-korea/
Title: Discover OPUS in South Korea - NIQ
Description: Consumer behaviour is changing fast in South Korea’s On Premise—and CGA by NIQ’s OPUS solution can help suppliers and operators influence their decision-making at every step of their path to purchase.
Allow: https://nielseniq.com/global/en/landing-page/maximize-your-digital-product-content-health-score-on-walmart-puerto-rico-with-niq-brandbank/
Title: Maximize Your Digital Product Content Health Score on Walmart Puerto Rico with NIQ Brandbank - NIQ
Description: Empower shoppers with accurate product information, comprehensive product insights, and engaging content
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-unveils-bases-2021-top-breakthrough-innovations-award-winners/
Title: NielsenIQ Unveils BASES 2021 Top Breakthrough Innovations Award Winners - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/whats-happening-with-wheat-ale-beer-in-the-us/
Title: What's happening with wheat ale beer in the US? - NIQ
Description: What's happening with wheat ales? Download the NIQ infographic for the latest sales and consumer trends in wheat ale beer.
Allow: https://nielseniq.com/global/en/news-center/2017/canadian-millennials-are-more-likely-to-trust-ride-home-sharing-services-gfk/
Title: Canadian Millennials Are More Likely to Trust Ride, Home Sharing Services – GfK
Description: A new GfK study shows Canadians are increasingly putting their trust in online ride and accommodation sharing services, despite high levels of skepticism just five years ago.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/episode-62-leveraging-trends-to-stay-ahead-of-tomorrows-consumers/
Title: Leveraging trends to stay ahead of tomorrow’s consumers
Description: Join the trends experts at GfK Consumer Life as they deliver strategies to help brands plan for today – and innovate for tomorrow.
Allow: https://nielseniq.com/global/en/landing-page/snackonomics-2-0/
Title: Snackonomics 2.0 - NIQ
Description: Explore the evolving snacking industry with our comprehensive infographic. Discover the latest trends in consumer behavior, emotional connections to snacking, pricing insights, and omnichannel strategies.
Allow: https://nielseniq.com/global/en/insights/report/2016/whats-bubbling-up-in-indias-soft-drink-market/
Title: What’s bubbling up in India’s soft drink market? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-67-why-data-silos-should-be-marketings-public-enemy-1/
Title: Why Data Silos Should Be Marketing’s Public Enemy #1
Description: Take a deep dive into what companies can and should do to truly connect their data and drive marketing efficiency.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/back-to-essentials-assessing-the-impact-of-the-constrained-consumer-on-the-cpg-industry/
Title: Constrained Consumer Impact – CPG Essentials Webinar
Description: 39% of Canadians prioritize essentials; vulnerable shoppers slash non-essentials. Learn segments, tactics & softer demand signals now!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/urban-click-and-collect-has-created-a-growth-opportunity-for-french-grocers-what-about-the-us/
Title: Urban Click and Collect has created a growth opportunity for French grocers: What about the US? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/50-of-canadas-online-population-read-books-at-least-once-a-week-lower-than-global-average-2/
Title: 50% of Canada’s online population read books at least once a week – lower than global average
Description: A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.”
Allow: https://nielseniq.com/global/en/careers/global-employment-standards/
Title: Global Employment Standards at NielsenIQ: Join Us!
Description: Discover NielsenIQ's commitment to global employment standards. Explore opportunities to join our team and shape the future! Apply now.
Allow: https://nielseniq.com/global/en/insights/report/2024/gen-alpha-skin-care/
Title: Gen Alpha Skin Care - NIQ
Description: Download the Gen Alpha Skin Care report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/events/2022/the-rise-of-the-omnishopper-today-and-tomorrow/
Title: The rise of the omnishopper—today and tomorrow - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/beauty-trending-insights-deodorant-growth-beauty-inner-circle/
Title: Beauty trending insights: Deodorant growth - NIQ
Description: Download the "Deodorant growth" infographic to learn more about the drivers of growth in the deodorant category.
Allow: https://nielseniq.com/global/en/news-center/2017/smartphone-market-up-6-6-percent-year-on-year-in-2016/
Title: Smartphone market up 6.6 percent year-on-year in 2016
Description: Continued 4G expansion in China, plus accelerating growth in Russia, drove global demand over the year. Smartphone sales in 4Q16 totaled 391 million units globally, up six percent year-on-year. All regions except Western Europe saw year-on-year growth in 4Q16.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-and-the-fresh-market-forge-new-cooperation-enhancing-retail-measurement-and-shopper-insights/
Title: NIQ × The Fresh Market – Enhanced Retail & Shopper Insights
Description: NielsenIQ partners with The Fresh Market to boost retail analytics and shopper insights. Discover how this collaboration benefits you!
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-and-sku-ninja-whytespyder-combine-tools-to-empower-walmart-suppliers-to-optimize-online-content-and-performance/
Title: Nielsen and SKU Ninja + WhyteSpyder combine tools to empower Walmart suppliers to optimize online content and performance - NIQ
Description: SKU Ninja + WhyteSpyder announced today a joint effort to help Walmart suppliers optimize their content on Walmart.com.
Allow: https://nielseniq.com/global/en/insights/report/2022/how-retailers-can-win-the-product-content-game/
Title: How retailers can win the product content game - NIQ
Description: Here are four key actions brands and retailers can take to activate the right product content and drive discoverability.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/consumer-confidence-does-it-impact-pricing-of-products/
Title: Consumer confidence – does it impact pricing of products?
Description: Consumer confidence is an indicator for businesses and economists to understand how consumers are feeling in current economic climates. Read more!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-set-to-create-the-largest-omnishopper-panel-in-the-u-s/
Title: NielsenIQ set to create the largest Omnishopper panel in the U.S. - NIQ
Description: Discover how NielsenIQ's new omnishopper panel will revolutionize U.S. market research. Join the future of consumer insights today!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/from-household-to-hygiene-products-private-label-is-upending-the-omnichannel-landscape/
Title: From household to hygiene products, private label is upending omnichannel landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/
Title: Consumer panel services - NIQ
Description: Learn more about NielsenIQ Consumer Panel Services (CPS) with foundational resources on consumer packaged goods data and analytics.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/b-new-mobile-supporting-an-ambitious-business-growth-strategy/
Title: B New Mobile: Supporting an ambitious business growth strategy - NIQ
Description: B New Mobile enjoys a first-mover advantage using GfK’s market intelligence and insights. Read the success story now!
Allow: https://nielseniq.com/global/en/news-center/2016/a-marginal-fall-in-the-western-european-technical-consumer-goods-market-in-q3-2016/
Title: A marginal fall in the Western European technical consumer goods market in Q3 2016
Description: GfK TEMAX® results for Western Europe, Q3 2016
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-rise-of-premium-private-label-and-its-impact-on-discount-retailers/
Title: The rise of premium private label and its impact on discount retailers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/amazon-share-declining-amidst-online-cpg-sales-growth-is-now-the-time-to-double-down/
Title: Amazon share is declining amid online CPG sales growth…is now the time to double down? - NIQ
Description: Explore why Amazon's CPG market share is declining despite online sales growth. Learn key strategies for success. Read now!
Allow: https://nielseniq.com/global/en/insights/infographic/2016/understand-the-habits-of-connected-consumers-in-asia-pacific/
Title: Understand the habits of connected consumers in Asia Pacific
Description: Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?
Allow: https://nielseniq.com/global/en/news-center/2020/nielsens-global-consumer-business-reinvents-itself-for-the-future-of-consumer-intelligence/
Title: Nielsen's global consumer business reinvents itself for the future of consumer intelligence - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-simmons-ethnifacts-empower-targeting-based-on-consumers-innate-desires-aversions/
Title: MRI-Simmons, EthniFacts empower targeting based on consumers’ innate desires, aversions
Description: A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics.
Allow: https://nielseniq.com/global/en/news-center/2020/25-million-americans-used-cannabis-in-the-last-6-months-due-to-the-covid-19-pandemic/
Title: 25 Million Americans Used Cannabis in the Last 6 Months Due to the COVID-19 Pandemic - NIQ
Description: MRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, or both for mental and physical benefits
Allow: https://nielseniq.com/global/en/insights/analysis/2020/covid-19-concerns-are-a-likely-tipping-point-for-local-brand-growth/
Title: COVID‑19 Sparks Shift to Local Brands & Consumer Trust
Description: COVID-19 has changed the way consumers shop for products across the globe. Here's how local brands can use that to their advantage.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/lotus-electronics-guiding-tactical-business-decisions/
Title: Lotus Electronics: Guiding tactical business decisions - NIQ
Description: Lotus Electronics relies on the GfK platform as their go-to source of sales intelligence, performance benchmarking and management-style reporting. Read the success story!
Allow: https://nielseniq.com/global/en/insights/events/2024/transform-retail-online-experiences-the-art-of-personalization-for-the-2024-shopper/
Title: Transform Retail Online Experiences: The Art of Personalization for the 2024 Shopper - NIQ
Description: E-commerce is where most of the growth, innovation and threats are happening for retailers.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/black-friday-results-in-the-us/
Title: Black Friday Results in the US - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lets-talk-e-commerce-series-episode-4-relevance-of-online-events-for-fmcg/
Title: Let’s talk E-commerce! Episode 4: Relevance of online events for FMCG - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-06-todays-cannabis-consumers-understanding-their-needs-concerns-and-purchases/
Title: Today's Cannabis Consumers: Understanding their needs, concerns, and purchase
Description: We explore the marijuana consumer. Who are they? Why do they consume cannabis? What types of entertainment do they choose, and what products are they purchasing while consuming?
Allow: https://nielseniq.com/global/en/news-center/2017/purchasing-power-for-watches-and-jewelry-in-new-zealand/
Title: Purchasing power for watches and jewelry in New Zealand
Description: Inhabitants of New Zealand have an average of approximately €100 per person for spending on watches and jewelry. This is one of the results of the study "GfK Purchasing Power for Retail Product Lines 2017," which is now available. But the purchasing power for watches and jewelry differs substantially from region to region.
Allow: https://nielseniq.com/global/en/insights/education/2022/using-data-to-grow-bev-al-market-penetration/
Title: Using Data to Grow BevAl Market Penetration - NIQ
Description: Emerging BevAl brands often find themselves plateauing due to congested market conditions. Luckily, data can help you penetrate the market.
Allow: https://nielseniq.com/global/en/insights/report/2024/france-on-premise-consumer-pulse-report-september-2024/
Title: France On Premise Consumer Pulse Report: September 2024 - NIQ
Description: Discover key trends in France's on-premise consumer behavior with our September 2024 report. Gain insights now!
Allow: https://nielseniq.com/global/en/insights/report/2023/global-industry-report-executive-summary-meta/
Title: Mega-trends shaping T&D sales in 2024+ - META
Description: Stay informed about 2024 T&D market trends in META, including sales, growth, and forecasts. Discover insights into consumer tech and durables.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/how-has-covid-19-impacted-vietnamese-consumers/
Title: How has COVID-19 impacted Vietnamese consumers? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-july-2024/
Title: Germany On Premise Consumer Pulse Report: July 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/which-manufacturers-were-most-visible-for-mothers-day-in-2022/
Title: Which manufacturers were most visible for Mother's Day in 2022? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/the-full-view-of-consumers/
Title: The Full View™ of Consumers - NIQ
Description: We created the concept of market share almost a century ago. Today, more than 20,000 clients trust NIQ to deliver the Full View™.
Allow: https://nielseniq.com/global/en/insights/education/2022/beval-retailer-spotlight-wine-com/
Title: BevAl retailer spotlight: Wine.com - NIQ
Description: Learn how brands can license Wine.com’s unique online sales data via NielsenIQ Key Account Data (KAD) and gain visibility into the otherwise opaque online wine sales space.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/while-still-in-lockdown-many-europeans-expect-the-impact-of-covid-19-to-last-another-year/
Title: Many Europeans in lockdown expect the impact of COVID-19 to last another year - NIQ
Description: European consumers adapted quickly to online shopping and home cooking during quarantine, giving manufacturers an opportunity to innovate.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-bases-reveals-2024-breakthrough-innovation-winners-and-top-trends-driving-growth-in-singapore/
Title: NIQ BASES Reveals 2024 Breakthrough Innovation Winners and Top Trends Driving Growth in Singapore - NIQ
Description: Discover how innovation drives business growth with NielsenIQ BASES' 2024 Breakthrough Innovation Awards. Celebrating brands that disrupted markets with exceptional new product launches in 2022-2023, this exclusive Singapore event highlights consumer trends and success in an evolving landscape. Explore insights from the world’s leading consumer intelligence company.
Allow: https://nielseniq.com/global/en/landing-page/c360-2024-agenda/
Title: C360 2024 Agenda - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/the-2022-cpg-lookback-for-emerging-brands/
Title: The 2022 CPG Lookback for Emerging Brands - NIQ
Description: 2022 was a tumultuous year for emerging CPG brands. We've put together a starter guide for you to go into 2023 will the best guidance.
Allow: https://nielseniq.com/global/en/insights/education/2020/adapting-your-shelf-strategies-during-disruptive-times/
Title: Adapting your shelf strategies during disruptive times - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/for-the-first-time-nielsen-opens-cpg-data-to-connected-partners-on-a-broad-scale/
Title: For the first time, Nielsen opens CPG data to connected partners on a broad scale - NIQ
Description: Discover how Nielsen's new initiative opens CPG data to partners, enhancing market strategies. Learn more about this groundbreaking move!
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-will-focus-on-data-integration-analytics-agency-client-relationships-in-market-research-event-presentations/
Title: GfK Will Focus on Data Integration, Analytics, Agency/Client Relationships in Market Research Event Presentations
Description: At next week’s The Market Research Event (TMRE), GfK will share the stage with two leading brands and take on pressing topics for marketers and researchers – making the most of analytics and data integration, and optimizing connections between clients and agencies.
Allow: https://nielseniq.com/global/en/insights/education/2021/pet-retailer-collaboration-pricing-promotions-2/
Title: Pet retailer collaboration: How to develop pricing and promotional strategies that win - NIQ Pet retailer collaboration: How to develop pricing and promotional strategies that win
Description: Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-alumni-leaders-community-social-impact/
Title: Nielsen alumni are leaders of community and social impact - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-80-cmo-outlook-series-sustainability/
Title: CMO Outlook Series: Sustainability
Description: Take a deep dive into the ///CMO Outlook report to learn more about how global senior leaders are setting the course for growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/washing-machine-consumers-load-up-on-smart-efficient-models/
Title: Washing Machine Consumers Load Up On Smart, Efficient Models
Description: Alongside cooling, washing machines have been instrumental in driving Total MDA value (+6%) and volume (+7%) growth in 2016.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/virtual-reality/
Title: Virtual Reality
Description: Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.
Allow: https://nielseniq.com/global/en/insights/report/2023/shopping-is-now-everywhere-insights-must-be-too/
Title: Shopping is now everywhere: Insights must be too - NIQ
Description: NIQ's Omnishopper gives the FullView™ of the omnichannel shopper lifecycle with in-depth insights brands and retailers need to seamlessly engage customers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-51-how-to-increase-your-ecommerce-traffic-a-checklist/
Title: How to increase your eCommerce traffic (a checklist) | Podcast
Description: Digital product content is a crucial part of the buying process. So how can brands become masters of this newly demanding digital content space? Find out in this episode!
Allow: https://nielseniq.com/global/en/insights/commentary/2013/trending-the-world-of-green-roper-reports-at-40/
Title: Trending the World of Green: Roper Reports at 40
Description: Trending the World of Green: Roper Reports at 40
Allow: https://nielseniq.com/global/en/news-center/2023/episode-11-unified-under-people-planet-episode-11/
Title: Episode 11: Unified under People & Planet – NIQ
Description: “People & Planet” Episode 11 spotlights NIQ’s sustainability initiatives, inclusion efforts & global impact. Watch the full episode now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/a-memorial-day-salute-hats-off-to-habits-of-veterans/
Title: A Memorial Day salute: Hats off to habits of veterans - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/bases-gmi-blue-buffalo-success-story/
Title: BASES GMI Blue Buffalo success story - NIQ
Description: Discover how Blue Buffalo leveraged NielsenIQ BASES' insights for market success. Read the full success story now!
Allow: https://nielseniq.com/global/en/insights/analysis/2016/uncommon-sense-are-companies-truly-committed-to-social-responsibility/
Title: Uncommon sense: Are companies truly committed to social responsibility? - NIQ
Description: Discover how companies are truly embracing social responsibility in today's market. Explore insights and trends on NielsenIQ. Read more!
Allow: https://nielseniq.com/global/en/news-center/2023/global-consumer-electronics-market-under-pressure/
Title: Global Consumer Electronics market under pressure - NIQ
Description: Attractive bright spots amid overall declines Nuremberg, August 29, 2023 – In the run-up to IFA, one of the leading global events for Consumer Tech and Durables (T&D), GfK expert, Jan Lorbach, reveals the latest findings, developments, and trends impacting Consumer Electronics (CE). The global market is currently going through a difficult phase, with a 12 percent decline in revenue and an 8 percent decline in units sold in the first six months of 2023 compared to the same period last year. Full-year results for 2023 may not look much more promising either. However, there are some attractive opportunities in individual segments.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-names-new-industry-heads-for-auto-consumer-and-tech-in-north-america/
Title: GfK Names New Industry Heads for Auto, Consumer, and Tech in North America
Description: GfK has appointed new leaders for three of its key industry teams in North America, leveraging the knowledge and talents of proven strategic thinkers in Automotive, Consumer Goods, and Technology.
Allow: https://nielseniq.com/global/en/insights/report/2022/key-insights-retailers-need-to-blunt-inflations-impact/
Title: Key insights retailers need to blunt inflation’s impact - NIQ
Description: New perspective from Coresight Research and NielsenIQ outlines data-driven strategies to confront inflation and rising prices.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-advances-advances-industry-collaboration-through-steady-expansion-of-its-connected-partner-program-helping-to-uncover-whats-next-in-retail-personalization/
Title: Nielsen advances industry collaboration through steady expansion of its connected partner program helping to uncover what's next in retail personalization - NIQ
Description: Discover how Nielsen's Connected Partner Program is revolutionizing retail personalization. Learn more about our innovative collaborations!
Allow: https://nielseniq.com/global/en/insights/education/2020/plan-for-peak-performance-use-data-to-improve-your-shopper-marketing-and-promotions-planning/
Title: Plan for peak performance: Use data to improve your shopper marketing and promotions planning - NIQ
Description: Here are 4 ways to use consumer panels and sales data to build compelling shopper marketing and promotions strategies that drive retailer sales.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/6-key-approaches-to-retail-pricing-during-times-of-inflation-insecurity/
Title: 6 key approaches to retail pricing during times of inflation insecurity
Description: Six key approaches to properly manage retail pricing challenges during times of inflation, mitigating high price sensitivity.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/personal-finance-monitor-for-thailand/
Title: Personal Finance Monitor for Thailand - NIQ
Description: NIQ provides a Financial Market Snapshot in the Thailand market. With rich experience in running local and regional studies, NIQ offers financial institutions with the most comprehensive understanding of the financial industry landscape and delivers strategic insights to assist financial institutions in developing their business and strategies.
Allow: https://nielseniq.com/global/en/news-center/2016/the-major-domestic-appliances-market-is-growing-built-in-appliances-see-record-sales-in-europe/
Title: The Major Domestic Appliances market is growing – built-in appliances see record sales in Europe
Description: These are GfK's findings for the global Major Domestic Appliances market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/how-sigma-healthcare-optimized-space-planning-with-niq-spaceman/
Title: How Sigma Healthcare Optimized Space Planning with NIQ Spaceman - NIQ
Description: Discover how Sigma Healthcare optimized space planning with NIQ Spaceman. Increased efficiency, data-driven decisions, and improved store performance.
Allow: https://nielseniq.com/global/en/landing-page/why-niq-bases/
Title: Why NIQ BASES - NIQ
Description: NIQ BASES' consumer research uses advanced techniques to uncover deep consumer insights, preferences and behaviors to make informed decisions and drive growth.
Allow: https://nielseniq.com/global/en/landing-page/linkontro-past-editions/
Title: Past Editions - Linkontro - NIQ
Description: Learn about the topics covered in previous editions of the event. The history of Linkontro from its beginnings in the 1980s to the present.
Allow: https://nielseniq.com/global/en/news-center/2017/1-in-4-people-entertain-guests-at-home-either-daily-or-weekly/
Title: 1 in 4 people entertain guests at home either daily or weekly
Description: A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/multicultural-influences-are-shifting-american-appetites-during-the-super-bowl-and-beyond/
Title: Multicultural influences are shifting American appetites during the Super Bowl (and beyond) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/international-fresh-produce-association/
Title: International Fresh Produce Association - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/ad-testing-gets-smarter-for-the-multi-platform-world/
Title: Ad-testing gets smarter for the multi-platform world
Description: Advertisers and agencies need fresh approaches to ad-testing in order to: boost efficiency (cost and time), leverage learnings across media, mine insights..
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-53-the-closing-gap-between-the-virtual-world-and-reality/
Title: The closing gap between the virtual world and reality | Podcast
Description: On average, people spend 100 days online in a year. This episode explains how we got to today, what consumers want, and what brands should do to say ahead.
Allow: https://nielseniq.com/global/en/news-center/2019/global-consumers-are-bullish-about-their-financial-security/
Title: Global consumers are bullish about their financial security - NIQ
Description: Explore insights on global financial confidence and consumer spending trends. Learn more and stay informed with NielsenIQ!
Allow: https://nielseniq.com/global/en/news-center/2018/data-brings-life-asian-americans-digital-consumer-power-congressional-leaders/
Title: Data brings to life Asian Americans’ digital consumer power for congressional leaders - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/beauty-and-health-innovations-consumers-prioritize-immunity-boosting-products/
Title: Beauty and Health Innovations 2021: Consumers prioritize immunity-boosting products - NIQ
Description: Explore how beauty and health innovations are shifting towards immunity-boosting products. Learn key trends and insights now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/digital-exposed-podcast-episode-2/
Title: Digital Exposed Podcast: Episode 2 - NIQ
Description: In this episode of Digital Exposed, we investigate wha the 2022 shopper looks like now the pandemic is over.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/coverage-trivia/
Title: Coverage trivia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-and-media-saturn-launch-key-account-data-service-for-technical-goods-manufacturers-2/
Title: GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers
Description: GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/navigating-pricing-online-growth-inflation-and-more-niq-expert-qa/
Title: Navigating pricing, online growth, inflation, and more: NIQ expert Q&A - NIQ
Description: In a recent Q&A with Steve Zurek, Thought Leader for NIQ Analytics, clients asked their most pressing questions about the growth of online shopping, size navigation on shelf, and how to navigate price increases.
Allow: https://nielseniq.com/global/en/insights/report/2016/connected-consumer-index/
Title: Connected Consumer Index
Description: GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.
Allow: https://nielseniq.com/global/en/insights/infographic/2018/data-101/
Title: Data 101 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/global-book-market-revenues-up-in-2023-thanks-to-rising-prices/
Title: Global book market revenues up in 2023, thanks to rising prices - NIQ
Description: The new book market report from GfK Entertainment and Nielsen BookData provides an unparalleled view of the global market.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/what-us-inflation-means-for-smbs-in-2022/
Title: What US Inflation Means for SMBs in 2022 - NIQ
Description: Inflation is top of mind for most CPG companies, but what are the trends showing and how should you react?
Allow: https://nielseniq.com/global/en/insights/report/2021/harness-total-wellness-to-grow-revenue/
Title: Harness total wellness to grow revenue - NIQ
Description: Download our latest report on activating product attribute data and start claiming revenue you’ve been leaving on the table.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/data-impact-joins-nielseniq-connect-partner-network-to-provide-clients-with-comprehensive-analysis-of-omnichannel-challenges/
Title: Data Impact Joins NielsenIQ Connect Partner Network to provide clients with comprehensive analysis of omnichannel challenges - NIQ
Description: Explore how Data Impact's integration with NielsenIQ enhances omnichannel analysis. Unlock comprehensive insights today!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/it-starts-with-experience-how-brands-and-consumers-can-become-friends-for-life/
Title: It starts with experience: How brands and consumers can become friends for life
Description: To broaden your customer base, you must start with brand awareness, but in today’s highly competitive environment, that is a starting point in all sectors.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/genz-and-ai-shaping-the-future-of-indian-smartphone-market/
Title: GenZ and AI: Shaping the future of Indian smartphone market - NIQ
Description: Uncover how AI innovations are propelling the Indian Smartphone industry towards unprecedented heights of innovation and efficiency.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/covid-19-the-unexpected-catalyst-for-tech-adoption/
Title: COVID-19: The unexpected catalyst for tech adoption - NIQ
Description: NielsenIQ identified three “catalyst moments” that may change technology adoption and consumer shopping habits post COVID-19.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/hp-building-and-supporting-strategic-initiatives-rooted-in-gfknewron-consumer/
Title: Building strategic initiatives rooted in gfknewron Consumer - NIQ
Description: Read how HP uses GfK’s consumer intelligence to inform short-term tactical actions and strategic medium‑ to long-term decisions.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-single-households-germany-2022/
Title: Map of the Month: GfK Single households, Germany 2022 - NIQ
Description: GfK's Map of the Month for February shows the regional distribution of single households in Germany in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/enduring-signs-of-a-u-s-consumer-recession-cpg-inflation-hits-an-all-time-high-of-12/
Title: Enduring signs of a U.S. consumer recession: CPG inflation hits an all-time high of 12% - NIQ
Description: Sticky inflation for essential goods is keeping inflation high, which will likely impact holiday spending power.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/infographic-consumer-electronics-behavior-predictions/
Title: Infographic: Consumer electronics behavior predictions
Description: Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/monetizing-the-munchies-how-legal-marijuana-use-is-affecting-the-us-snacking-industry/
Title: Monetizing the munchies: how legal marijuana use is affecting the U.S. snacking industry - NIQ
Description: Explore how legal marijuana impacts US snacking trends. Gain insights and strategies for market growth. Read more now!
Allow: https://nielseniq.com/us/en/news-center/2020/2020-global-nielsen-bases-design-impact-awards/
Title: 2020 Global Nielsen BASES Design Impact Awards - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/legal/terms-of-use/spaceman-mobile-terms-of-use/
Title: Spaceman Mobile Terms of Use - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/business-confidence-survey-october-2022/
Title: Business Confidence Survey October 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/bev-al-holiday-shopping-outlook-and-opportunities/
Title: BevAl Holiday Shopping Outlook and Opportunities for Emerging Brands - NIQ
Description: The holiday season offers BevAl brands of all sizes the chance to grow sales and gain market share. But, 2022 might look different.
Allow: https://nielseniq.com/global/en/news-center/2022/angel-and-terrance-talk-resilience-in-the-face-of-systemic-inequity/
Title: Angel and Terrance talk resilience in the face of systemic inequity - NIQ
Description: Join hosts James and Myriam as they sit down with guests Angel Diaz Ospina and Terrance Bacchus to hear their stories about how their resilience has helped pave the way for others.​
Allow: https://nielseniq.com/global/en/insights/commentary/2024/st-patricks-day-insights-how-will-consumers-spend-their-green-in-off-premise/
Title: St. Patrick's Day Insights: How will Consumers Spend their Green in Off-Premise? - NIQ
Description: Discover key insights on St. Patrick's Day spending trends for 2024. Learn how consumers plan to celebrate and spend. Read more now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-state-of-fmcg-in-asia-pacific-and-taiwan-2022/
Title: Webinar: The State of FMCG in Asia Pacific and Taiwan, 2022 - NIQ
Description: Taiwan is among Asia Pacific’s rebounding FMCG markets according to NielsenIQ’s Retail Measurement Services (RMS) data. What would it take for Taiwan to continue its growth trajectory?
Allow: https://nielseniq.com/global/en/news-center/2022/international-book-markets-regaining-their-strength-in-2021/
Title: International book markets regaining their strength in 2021 - NIQ
Description: International book markets regaining their strength with significant growth in 2021 As an exclusive special analysis by GfK Entertainment shows, last year’s book sales were without exception in positive territory - and even exceeded the figures for 2019 in most countries.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/data-impact-by-nielseniq-and-unilever-announce-continued-strategic-partnership-in-ecommerce-digital-shelf-analytics-2/
Title: Data Impact by NielsenIQ and Unilever Announce Continued Strategic Partnership in Ecommerce Digital Shelf Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-to-optimize-your-promotions-strategy-for-2022s-peak-period/
Title: Promotional strategies for consumer tech & durables | GfK
Description: Understand how to influence consumer behavior with promotional strategies during peak sales for the consumer technology & durables sector. Learn more!
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-new-zealand/
Title: NielsenIQ BookData New Zealand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/canada-on-premise-measurement-opm-report/
Title: Canada On Premise Measurement (OPM) Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/pricing-under-inflationary-pressure/
Title: BASES Masterclass Webinar Series: The Innovator’s Guide to Pricing Under Inflationary Pressure - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/melnick-joins-gfk-to-lead-fashion-lifestyle-practices-in-north-america/
Title: Melnick Joins GfK to Lead Fashion, Lifestyle Practices in North America
Description: GfK is expanding its North American presence in Fashion and Lifestyle consumer research with the appointment of Dave Melnick as Vice President of Consulting for these industries. Melnick joins GfK after 25 years of leading consumer insights and other key marketing functions at leading fashion retailers.
Allow: https://nielseniq.com/global/en/events/2023/nielseniq-expo-east/
Title: Expo East 2023 - NIQ
Description: Join us at Expo East to learn more about how NIQ can help you get the full view of the market and craft the perfect formula for growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/black-friday-results-in-a-cautionary-consumer-climate/
Title: Black Friday Results in a cautionary consumer climate - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/from-challenge-to-opportunity-craft-a-resilient-budget-with-gfkconsult/
Title: Build a Resilient 2024 Budget with gfkconsult Insights
Description: Explore how gfkconsult helps T&D leaders navigate macro challenges—offering data-backed, localized guidance to bridge budget ambition & reality.
Allow: https://nielseniq.com/global/en/client-learning/omnichannel-management/
Title: Omnichannel Management - NIQ
Description: This critical program focuses on understanding how to adapt category management to omnichannel business. By the end of the program, you will be able to develop, execute and monitor streamlined processes that are shopper-centric, and bears return on investment of your omnichannel.
Allow: https://nielseniq.com/global/en/news-center/2020/consumers-across-southeast-asias-six-key-markets-bought-1-2-million-more-smartphones-in-2019/
Title: Consumers across Southeast Asia’s six key markets bought 1.2 million more smartphones in 2019
Description: Southeast Asia’s smartphone sales volume continued to rise slightly by one percent in 2019 amidst the two percent decline in global demand. Overall, consumers across six of the region’s key markets snapped up nearly 97 million units of the device worth USD23 billion last year; representing a growth of four percent in sales value compared to 2018.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/leaning-into-activism-brand-purpose-in-a-time-of-crisis/
Title: Leaning into activism: Brand purpose in a time of crisis
Description: The cultural earthquake that is 2020 has transformed brand engagement. Social responsibility and brand purpose during the crisis are now front and center for brands.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-incorporates-profiteros-e-commerce-measurement-and-analytics-suite-into-its-solution-for-cpg-brands/
Title: Nielsen incorporates Profitero’s e-commerce measurement and analytics suite into its solution for CPG brands - NIQ
Description: Discover how Nielsen's integration of Profitero's e-commerce analytics enhances CPG brand strategies. Learn more about our solutions!
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-improve-the-online-shopping-experience/
Title: How to improve the online shopping experience - NIQ
Description: Funneling consumers and keeping their attention have become huge challenges in the virtual space. How can marketers keep their online shoppers engaged and even make them return? NielsenIQ provides some forward-looking guidelines to enhance wired consumer experiences. 
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/is-wellness-elitist-how-the-cpg-industry-can-democratize-healthy-living/
Title: Is wellness elitist? How the CPG industry can democratize healthy living - NIQ
Description: It’s critical for brands to understand how consumer behavior is shifting to ensure better social-economic equality. Watch this on-demand webinar to learn more.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/winning-in-times-of-disruption-leadership-during-crisis/
Title: Winning in times of disruption: Leadership during crisis
Description: By understanding and predicting shopping behavior and consumer attitudes, you can make smart changes now to thrive in even the most disruptive environments.
Allow: https://nielseniq.com/global/en/news-center/2020/bain-company-and-nielsen-global-connect-launch-commercial-alliance/
Title: Bain & Company and Nielsen Global Connect launch commercial alliance - NIQ
Description: Nielsen Global Connect has partnered with Bain & Company to help CPG companies better understand their customers.
Allow: https://nielseniq.com/global/en/insights/report/2016/brochure/
Title: Brochure
Description: TV & Video Measurement brochure download
Allow: https://nielseniq.com/global/en/insights/success-story/2025/how-milani-cosmetics-used-data-to-expand-shelf-space/
Title: How Milani Cosmetics Used Data to Expand Shelf Space - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/black-friday-and-cyber-monday-deals-drive-buyers-to-spend/
Title: Black Friday and Cyber Monday: Deals drive buyers to spend - NIQ
Description: Download the Black Friday and Cyber Monday: Deals drive buyers to spend report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/fresh-foods-cut-down-the-nets-in-2019-total-store-bracket/
Title: Fresh Foods Cut Down the Nets in 2019 Total Store Bracket - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-q3-2024-disparities-in-french-spending-on-consumer-products-and-durable-goods/
Title: NIQ Retail Spend Barometer Q3 2024: Disparities in French Spending on Consumer Products and Durable Goods - NIQ
Description: Discover key insights on French consumer spending trends for Q3 2024 in our latest NielsenIQ report. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2021/how-ai-predictive-analytics-help-leaders-future-proof-their-business/
Title: How AI predictive analytics help leaders future-proof their business - NIQ
Description: Data and AI predictive analytics can help your teams make intelligent decisions, reduce bias and unearth hidden insights. Here’s how.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-knowledge-partner-at-16th-icis-base-oil-lubricants-conference/
Title: GfK: Knowledge Partner at 16th ICIS Base Oil & Lubricants Conference
Description: GfK is the proud to be the Knowledge Partner for 16th edition of ICIS Middle Eastern Base Oils & Lubricants Conference which takes place on 15-16 October 2019 in Dubai.
Allow: https://nielseniq.com/global/en/news-center/2016/american-pets-appear-to-be-addicted-to-chicken-spanish-pets-prefer-variety/
Title: American pets appear to be addicted to chicken; Spanish pets prefer variety
Description: GfK reveals most popular pet food flavors across eight countries
Allow: https://nielseniq.com/global/en/insights/report/2024/pricing-variations-in-uk-march-2023-vs-march-2022/
Title: Pricing variations in UK: March 2023 vs March 2022 - NIQ
Description: Explore the latest insights on UK pricing variations from March 2023 vs March 2022. Understand market trends and make informed decisions. Read now!
Allow: https://nielseniq.com/global/en/news-center/2019/asians-show-greater-propensity-amongst-global-consumers-in-new-technology-adoption/
Title: Asians show greater propensity amongst global consumers in new technology adoption
Description: Asians have emerged as the most enthusiastic adopters of new and innovative technology products globally. The latest findings released by GfK from the first of its kind study—the New Tech Adoption Index (NTAI)1, highlights Asia’s prominence in driving global new technology advancement; with the region’s high demand fueling growth of overall product category in majority of the region’s market by at least 35 percent in both volume and value terms in the past year.
Allow: https://nielseniq.com/global/en/insights/report/2016/major-domestic-appliances-white-goods-market-not-exhausted/
Title: Major Domestic Appliances: White goods market not exhausted
Description: There is still no trace of a weakening Belgian white goods market. On the contrary, volumes in Q2 rose even stronger than during past quarters. Hence, Belgium is in line with the general European upward trend.
Allow: https://nielseniq.com/global/en/news-center/2016/overall-decline-in-the-german-technical-consumer-goods-market-in-third-quarter-of-2016/
Title: Overall decline in the German technical consumer goods market in third quarter of 2016
Description: GfK TEMAX® results for Germany for Q3 2016
Allow: https://nielseniq.com/global/en/insights/analysis/2023/retail-media-first-party-data/
Title: Retail Media & First-Party Data - NIQ
Description: Let's see how 1st party enables ultra-fine targeting for brands, and how Foxintelligence data makes retail media campaigns more effective.
Allow: https://nielseniq.com/global/en/insights/report/2024/france-on-premise-consumer-pulse-report-august-2024/
Title: France On Premise Consumer Pulse Report: August 2024 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from February 2024 to March 2024 in France.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-celebrates-power-female-leaders-adult-beverage-industry/
Title: Nielsen celebrates the power of female leaders in the adult beverage industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/small-cpg-landscape-lessons-from-2021/
Title: Small CPG Landscape: Lessons from 2021 - NIQ
Description: 2021 was a year of turbulence and change in the CPG industry. Here are the top lessons you should take with you going forward.
Allow: https://nielseniq.com/global/en/insights/infographic/2019/infographic-using-cpg-market-sizing-data-to-capitalize-on-growth/
Title: Using market sizing data to capitalize on growth - NIQ
Description: Market sizing, understanding where pockets of growth are forming in the U.S. CPG market, and knowing how to use CPG market data to your competitive advantage is the winning recipe for driving growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/new-year-new-online-shopping-trends-in-poland-what-to-expect-in-2023/
Title: New year, new online shopping trends in Poland: what to expect in 2023? - NIQ
Description: Discover key online shopping trends in Poland for 2023 on NielsenIQ. Stay ahead in retail with our insights. Read now for more!
Allow: https://nielseniq.com/global/en/news-center/2023/niq-cpg-guys-podcast-episode-1-the-state-of-cpg-innovation/
Title: NIQ + The CPG Guys Podcast Episode 1: The State of CPG Innovation - NIQ
Description: Join NIQ's Jenny Frazier and Justin Belgiano and the CPG Guys as they dive into post-COVID innovation online & offline.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-58-3-billion-euros-according-to-spent-on-1st-quarter-of-2024-in-fmcg-and-tech-durable-goods/
Title: €58.3 B Retail Spend in Q1 2024: FMCG & Tech Insights
Description: Consumers spent €58.3 bn in Q1 2024 on FMCG & durable goods—powered by inflation & volume growth—according to NIQ’s Retail Spend Barometer.
Allow: https://nielseniq.com/global/en/insights/report/2023/personal-finance-monitor/
Title: Personal Finance Monitor - NIQ
Description: Discover key insights on global personal finance trends in 2023. Explore our report for expert analysis and data. Dive in now!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/the-worlds-most-successful-grocery-stores-literally-arent-what-they-used-to-be/
Title: Top Grocery Stores Rebalanced Post-COVID Pandemic
Description: Billions of consumers changed their grocery shopping habits in the wake of COVID-19. NielsenIQ looks at how this affects retailers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/live-webinar-diagnosing-your-performance-using-omnichannel-insights/
Title: Webinar: Diagnosing your performance using omnichannel insights - NIQ
Description: Join NielsenIQ’s upcoming omnichannel webinar which will utilize real data examples from the beauty category to uncover which omnichannel insights matter most when determining what consumers really want today and into the future. 
Allow: https://nielseniq.com/global/en/insights/analysis/2019/how-will-the-cbd-cannabis-craze-impact-drug-store-businesses/
Title: How will the CBD and cannabis craze impact drugstore businesses? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/the-rise-of-the-omnishopper-why-omni-channel-shopping-is-here-to-stay-in-asia-pacific/
Title: The rise of the omnishopper: Why omni channel shopping is here to stay in Asia-Pacific - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2008/3-ways-to-improve-the-usability-of-recipes/
Title: 3 Ways to Improve the Usability of Recipes
Description: 3 Ways to Improve the Usability of Recipes
Allow: https://nielseniq.com/global/en/insights/analysis/2024/fmcg-eretail-media-in-2024/
Title: FMCG Eretail Media in 2024 - NIQ
Description: Discover the key insights and strategies shaping the retail media landscape in 2024. This survey was conducted with 67 manufacturers.
Allow: https://nielseniq.com/global/en/insights/education/2022/10-fmcg-business-terms-you-should-know/
Title: 10 FMCG business terms you should know - NIQ
Description: FMCG or CPG manufacturers and retailers have their own business language. Take this FMCG business terms quiz an find out how well versed you are.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-the-cpg-guys-podcast-episode-2-retail-media/
Title: NIQ + The CPG Guys Podcast Episode 2: The Retail Media Revolution - NIQ
Description: Join NIQ's Jamie Clarke and the CPG Guys as they dive into the state of retail media and areas ripe for growth.
Allow: https://nielseniq.com/global/en/landing-page/bases-events/
Title: BASES Events - NIQ
Description: NIQ BASES events focusing on innovation, renovation & activation best practices and insights.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-alodia-hair-care-empowering-women-of-color-with-natural-hair-solutions/
Title: Video: Alodia Hair Care: Empowering Women of Color with Natural Hair Solutions - NIQ
Description: Discover Alodia Hair Care's empowering solutions for women of color with natural hair. Explore innovative products and tips. Learn more now!
Allow: https://nielseniq.com/global/en/insights/education/2022/why-cpg-companies-need-a-data-driven-strategy/
Title: Why CPG companies need a data-driven strategy - NIQ
Description: NielsenIQ Advanced Analytics allows you to proactively react to your customers’ wants and shifting market demands.
Allow: https://nielseniq.com/global/en/landing-page/brandbank-self-service-portal-registration-form-asda/
Title: Brandbank Self Service Portal Registration Form Asda - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-included-2019-sustainability-yearbook-second-year-row/
Title: Nielsen included in 2019 sustainability yearbook for second year in a row - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/category-reviews-it-takes-a-village-to-grow-your-business/
Title: Category reviews: Start with this - NIQ
Description: For retailers to have confidence in your products, you need to showcase what is driving your growth. A category data review can shift future plans for small CPG companies.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/what-triggers-the-consumer-journey-in-india/
Title: What triggers the consumer journey in India?
Description: Consumer journey in India begins considerably proactive and customers are ready to seek a newer and better product even before their existing TV breaks...
Allow: https://nielseniq.com/global/en/insights/report/2018/gfk-rises-in-ranking-of-innovative-mrx-companies/
Title: GfK rises in ranking of innovative MRX companies
Description: GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-shopper-how-indias-youths-wants-to-shop/
Title: Young Shopper: How India’s youths wants to shop!
Description: Young Shopper: How India’s youths wants to shop!
Allow: https://nielseniq.com/global/en/insights/webinar/2024/whats-next-in-wellness-a-guide-to-2025/
Title: What's Next In Wellness: A Guide to 2025 - NIQ
Description: Annual deep dive into the future of wellness. Explore the most significant and emerging wellness trends shaping the CPG and Retail industry in 2025.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-associates-make-impact-black-history-month/
Title: Nielsen associates make an impact during Black History Month - NIQ
Description: Explore how Nielsen associates celebrate Black History Month and impact communities. Learn more about our initiatives and join us!
Allow: https://nielseniq.com/global/en/insights/report/2023/financial-markets-by-quarter-q2-2023/
Title: Financial Markets by Quarter Q2 2023 - NIQ
Description: Explore Q2 2023 financial market trends with NielsenIQ insights. Gain actionable data to drive your strategies. Read now!
Allow: https://nielseniq.com/global/en/insights/infographic/2017/e-commerce-increases-its-share-of-tcg-sales-in-europe/
Title: E-commerce increases its share of TCG sales in Europe
Description: Take a look at our 'E-commerce continues to grow in Europe' infographic for more information on online/offline sales on product group and country level.
Allow: https://nielseniq.com/global/en/insights/report/2023/report-beyond-bourbon-capitalising-on-international-whiskey-in-the-us-on-premise/
Title: Beyond Bourbon: Capitalising on International Whiskey in the US On Premise - NIQ
Description: One of the most captivating and promising spirits categories in the US market, Whiskey continues to offer exciting opportunities for brands and operators across various On Premise venues.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-on-list-of-best-workplaces-for-women-in-india/
Title: NielsenIQ on list of best workplaces for women in India - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-can-brands-best-deliver-value-to-consumers-battling-inflation/
Title: How can brands deliver value to consumers facing inflation?
Description: How can brands deliver value to consumers facing inflation? Learn the different strategies you can use.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/uk-out-of-stock-and-online-assortment-analysis-at-tesco/
Title: UK out-of-stock and online assortment analysis at TESCO - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/doherty-takes-on-new-mri-leadership-role-focusing-on-data-partnerships/
Title: Doherty takes on new MRI leadership role focusing on data partnerships
Description: GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships.
Allow: https://nielseniq.com/global/en/client-learning/loyalty-analytics/customer-segmentations/
Title: Customer segmentation - NIQ
Description: Use customer segmentation to impact and optimize your marketing strategy and ultimately lead to more sales.
Allow: https://nielseniq.com/global/en/news-center/2018/rethinking-trade-planning-experts-sound-off-industry-conference/
Title: Rethinking trade planning: experts sound off at industry conference - NIQ
Description: Discover expert insights on rethinking trade planning from a top industry conference. Learn strategies for success. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2022/cbd-in-health-beauty/
Title: CBD in Health & Beauty - NIQ
Description: CBD has grown in popularity in health and beauty products as consumer acceptance and availability have improved.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-69-optimize-ecommerce-2023/
Title: Optimize eCommerce 2023
Description: Learn how to raise your content game with smart, innovative tactics – and put these ideas into practice with minimum hassle.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-announces-new-managing-director-for-its-combined-business-in-germany/
Title: NIQ announces new Managing Director for its combined Business in Germany - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/embracing-omnichannel-fluency-how-to-stay-competitive-in-a-rapidly-changing-landscape/
Title: Embracing Omnichannel Fluency: How to Stay Competitive in a Rapidly Changing Landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/whats-driving-the-future-of-retail/
Title: What's driving the future of retail? - NIQ
Description: The future of retail and CPG will be shaped by a small number of transformative ideas. We explore the trajectory of 18 big bets.
Allow: https://nielseniq.com/global/en/insights/report/2022/sun-care-is-skin-care/
Title: Sun care is skin care - NIQ
Description: The sun care category has seen steady growth over time as more consumers incorporate sunscreen into their skin care routines. The messaging around the importance of daily SPF usage has been touted by many dermatologists and social media influencers and has really resonated with beauty buyers looking to protect their skin. Learn more about the trends in the sun care category by downloading our report today.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/busting-the-myths-video-series-has-covid-driven-consumers-to-make-more-price-comparisons/
Title: Busting Pricing Myths video series: Has Covid driven consumers to toward price comparison? - NIQ
Description: There is economic “polarization” of shoppers in the new normal: 73% are cost-conscious consumers altering their buying and consumption patterns. Did it push them to make more price comparisons than ever before?
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-unveils-total-us-pet-channel-plus-a-game-changer-for-pet-retail-insights/
Title: Total US Pet Channel Plus: Game‑Changer for Pet Retail
Description: NielsenIQ (NIQ) proudly announces the expansion of its Pet Channel with the introduction of Total US Pet Channel Plus.
Allow: https://nielseniq.com/global/en/insights/report/2021/finance-study-state-of-play/
Title: Syndicated Studies & Research: Finance State of Play - NIQ
Description: NielsenIQ's global finance study provides banking, insurance, investment, and fin-tech companies with a 360-degree customer view.
Allow: https://nielseniq.com/global/en/insights/report/2025/the-x-factor/
Title: The X Factor - NIQ
Description: Generation X has entered its peak spending years. Our new report with World Data Lab can help manufacturers and retailers win their loyalty and wallets.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/a-look-at-how-home-care-product-claim-preferences-have-shifted-amid-the-covid-19-pandemic/
Title: COVID‑19 Shift: Home Care Claims Prioritize Safety
Description: NielsenIQ research found that product claims focused on killing germs and providing immunity became more important than sustainability.
Allow: https://nielseniq.com/global/en/insights/education/2023/e-commerce-a-key-catalyst-to-south-african-sector-growth-in-2023/
Title: E-commerce a key catalyst to South African CPG growth in 2023 - NIQ
Description: The e-commerce channel offers constrained consumers safety, accessibility, and convenience during challenging times.This led to a huge boost in usage among existing users and a rapid uptake of this channel amongst consumers who had not used it before. In 2022, it became clear that e-commerce remained part of shopper routines, and in 2023, we're entering a new era in e-commerce growth and consolidation.
Allow: https://nielseniq.com/global/en/insights/report/2024/barbie-the-movie-wins-in-beauty/
Title: Barbie the Movie wins in beauty - NIQ
Description: Download the Barbie the Movie wins in beauty report from NIQ Beauty Inner Circle.
Allow: https://nielseniq.com/global/en/news-center/2023/bright-spots-in-singapores-tech-durables-market/
Title: Bright Spots in Singapore's Tech & Durables Market - NIQ
Description: Singapore's consumer tech and durables industry proves to be resilient amidst economic headwinds as it shows gradual improvement in retail sales.
Allow: https://nielseniq.com/global/en/news-center/2016/economic-expectations-in-germany-stabilize/
Title: Economic expectations in Germany stabilize
Description: Consumer mood has changed only slightly in January of this year, while the consumer climate has remained stable. Following a value of 9.4 points in January, the overall indicator is still forecasting 9.4 points for February. While both economic expectations and willingness to buy have risen by a small amount, income expectations have suffered losses.
Allow: https://nielseniq.com/global/en/news-center/2024/finding-common-ground-liz-taylors-story-of-inclusion-and-empathy-an-niq-diversity-equity-inclusion-podcast/
Title: Finding Common Ground – Liz Taylor on Inclusion & Empathy
Description: NIQ DEI Podcast: Liz Taylor shares her journey from segregated Cincinnati to embracing diversity through respect, empathy & Marine Corps lessons.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/post-pandemic-pricing-promotion/
Title: The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion - NIQ The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion
Description: Almost no CPG manufacturer or retail category manager has identical pre- and post-Covid pricing and promotion strategies.
Allow: https://nielseniq.com/global/en/news-center/2017/almost-twice-as-many-people-prefer-relaxing-vacations-to-active-ones/
Title: Almost twice as many people prefer relaxing vacations to active ones
Description: Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and Japan lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-and-media-saturn-launch-key-account-data-service-for-technical-goods-manufacturers/
Title: GfK and Media-Saturn launch Key Account Data service for technical goods manufacturers
Description: GfK Point-of-Sales information at account level for MediaMarkt and Saturn will now be available to technical goods manufacturers following the signing of an agreement between MediaMarktSaturn and GfK.
Allow: https://nielseniq.com/global/en/insights/infographic/2020/infographic-3-strategies-for-breaking-down-operational-silos/
Title: Infographic: 3 strategies for breaking down operational silos - NIQ
Description: Discover key strategies to dismantle operational silos for enhanced efficiency. Learn more and start optimizing today!
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-gfk-retail-purchasing-power-germany-2021/
Title: Map of the Month: GfK Retail Purchasing Power, Germany 2021 - NIQ
Description: GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-brings-new-innovation-evaluation-framework-to-market/
Title: Nielsen brings new innovation evaluation framework to market with launch of target group performance analysis - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/gripping-stuff-insights-on-the-german-automobile-accessories-market/
Title: Gripping stuff – insights on the german automobile accessories market
Description: Gripping stuff – insights on the german automobile accessories market
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-long-term-strategy-for-ai-success/
Title: The Long-Term Strategy for AI Success? - NIQ
Description: Explore NielsenIQ's insights on AI's long-term success strategies. Learn key trends and actionable tips. Read now for expert guidance!
Allow: https://nielseniq.com/global/en/news-center/2017/time-with-family-or-pets-as-popular-as-exercise-or-healthy-eating-to-maintain-physical-health/
Title: Time with family or pets as popular as exercise or healthy eating to maintain “physical health”
Description: GfK data on activities that people do regularly to maintain their physical health. Increases in the number of people listing "follow a specific diet", "take a break from technology", "eat healthy food" and "spend time with family, friends or pets".
Allow: https://nielseniq.com/global/en/insights/webinar/2023/niq-webinar-omnichannel-penetration/
Title: Webinar: How CPG Brands Can Capture the Full Potential with Today’s Omnishopper - NIQ
Description: NIQ's Daniel Perez discusses how to break down your online and in-store penetration and why it matters to your brand.
Allow: https://nielseniq.com/global/en/news-center/2022/offline-sources-number-one-choice-when-buying-e-bikes/
Title: Offline sources number one choice when buying e-bikes - NIQ
Description: When purchasing an e-bike, customers carry out extensive research. They consult many different types of information sources before making a final choice.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/what-makes-us-want-to-look-good/
Title: What makes us want to look good?
Description: On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair and putting on make-up (some of us).
Allow: https://nielseniq.com/global/en/info/marketing-automation/
Title: Marketing automation - NIQ
Description: Discover the power of marketing automation with NIQ. Streamline campaigns, personalize experiences, and drive growth for your business.
Allow: https://nielseniq.com/global/en/insights/report/2023/hotel-study-leveraging-beverage-opportunities-across-the-us-hotel-channel/
Title: Hotel Beverage Opportunity Study 2024 - NIQ
Description: CGA by NIQ’s Hotel BevAl Opportunity Study reveals the opportunities presented in different hotel amenities and consumer occasions, and helps build tailored strategies and recommendations to customers across the US hotel market.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-supports-diversity-higher-education-black-brown-college-bound-summit/
Title: Nielsen supports diversity in higher education at Black, Brown and College Bound Summit - NIQ
Description: Explore how Nielsen supports diversity in higher education at the Black Brown College Bound Summit. Learn more today!
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-tracey-massey-as-chief-operating-officer/
Title: NielsenIQ announces Tracey Massey as Chief Operating Officer - NIQ
Description: NielsenIQ, a global information services company, has named Tracey Massey as the company’s first Chief Operating Officer (COO).
Allow: https://nielseniq.com/global/en/insights/success-story/2021/make-data-driven-decisions-faster/
Title: Make data-driven decisions, faster - NIQ
Description: Join the journey of one global CPG manufacturer who used Business Intelligence and guided analytics technology to enhance their data culture.
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-population-by-age-group-children-younger-than-3-years-germany-2024/
Title: Map of the Month: GfK Population by Age Group, Children younger than 3 years, Germany 2024 - NIQ
Description: GfK's Map of the Month for May shows the regional distribution of babies and toddlers under the age of three in Germany in 2024.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/unveiling-success-secrets-of-celebrity-beauty-brands/
Title: Unveiling Success Secrets of Celebrity Beauty Brands - NIQ
Description: With the rapid rise of social commerce, TikTok Shop has emerged as a powerful platform for brands to drive sales.
Allow: https://nielseniq.com/global/en/insights/report/2025/navigating-telecoms-competitive-landscape-collaborative-pricing-strategies/
Title: Navigating Telecom’s Competitive Landscape: Collaborative Pricing Strategies - NIQ
Description: Explore how telecom companies can leverage collaborative pricing strategies to stay competitive and foster long-term growth. Learn about the importance of data sharing, joint promotions, and maintaining healthy industry relationships in navigating the telecom market's complexities.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-beauty-brands-are-using-tiktok-to-grow-sales/
Title: How Beauty Brands are Using TikTok to Grow Sales - NIQ
Description: TikTok is becoming one of the best platforms for beauty brand marketing. But, you can't use a traditional mindset to see success.
Allow: https://nielseniq.com/global/en/insights/report/2016/moving-on-up/
Title: Moving on up - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/general-terms-and-conditions/
Title: General Terms and Conditions
Description: Please find herewith the General Terms and Conditions for GfK Belgium.
Allow: https://nielseniq.com/global/en/news-center/2019/sara-lee-frozen-bakery-gains-total-food-view-advantage-through-new-relationship-with-nielsen/
Title: Sara Lee Frozen Bakery gains total food view advantage through new relationship with Nielsen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/10-questions-answered-by-panel-data/
Title: 10 Questions Emerging Brands Can Get Answered by Panel Data - NIQ
Description: Emerging brands often rely on POS data to make decisions. But, you might be missing out of growth if you aren't also using panel data.
Allow: https://nielseniq.com/global/en/news-center/2019/german-consumer-climate-defies-economic-headwind/
Title: German consumer climate defies economic headwind
Description: The mood of consumers paints a mixed picture in February 2019. While income expectations remain stable, the propensity to buy has lost ground again following the gains made last month.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-confidence-in-short-term-well-being-slumps-new-gfk-study/
Title: Canadian Confidence in Short-Term Well-Being Slumps – New GfK Study
Description: According to GfK’s new Mood of the World Report, just 16% of Canadians say they are “very confident” they will personally be better off in 12 months, half the global average of 32%.
Allow: https://nielseniq.com/global/en/news-center/2021/extraordinary-notebook-growth-continues-in-five-biggest-european-countries-during-first-weeks-of-2021/
Title: Extraordinary notebook growth continues in five biggest European countries during first weeks of 2021 - NIQ
Description: Lockdowns spur a 12% rise in unit sales -- latest GfK POS data
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-season-for-calculated-spending/
Title: The season for calculated spending in Romania - NIQ
Description: Constrained holiday spending persists, with cost-saving trends emerging that present opportunities for CPG firms.
Allow: https://nielseniq.com/global/en/news-center/2015/data-rich-e-commerce-platform-gives-online-marketers-new-tools-to-boost-conversion-rates/
Title: Data-Rich E-Commerce Platform Gives Online Marketers New Tools to Boost Conversion Rates
Description: GfK’s Etilize team is empowering online brands and sellers to increase conversion rates, giving them new tools for engaging consumers and analyzing success rates.
Allow: https://nielseniq.com/global/en/news-center/2016/u-s-consumers-remain-confident-in-the-face-of-political-uncertainty/
Title: U.S. consumers remain confident in the face of political uncertainty - NIQ
Description: Data from Nielsen's Consumer Confidence Index shows that Americans are optimistic about spending, job prospects, and personal finance.
Allow: https://nielseniq.com/global/en/insights/report/2022/fmcg-shopper-types-across-gfk-countries/
Title: FMCG shopper types across GfK countries - NIQ
Description: FMCG shopper segments across Europe - discover what the latest shopper types in FMCG are, the key differences between them across European countries.
Allow: https://nielseniq.com/global/en/news-center/2016/recession-mentality-continues-for-many-terrorism-fears-and-immigration-concerns-escalate-in-north-america-and-europe/
Title: Recession mentality continues for many; terrorism fears and immigration concerns escalate in North America and Europe - NIQ
Description: Explore how recession mentality persists and concerns over terrorism and immigration escalate in North America and Europe. Learn more now!
Allow: https://nielseniq.com/global/en/news-center/2017/market-basket-and-nielsen-expand-preferred-analytic-relationship/
Title: Market Basket and Nielsen expand preferred analytic relationship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/childrens-market-study-games-toys-clothing/
Title: Children’s Market Study: Games, Toys, Clothing - NIQ
Description: Children's market study: focus on the children's ready-to-wear market, the toy and game market & he second-hand market.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/inflation-and-cpg-brands/
Title: Inflation and CPG brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/understanding-asian-shoppers-and-shopping-dynamics/
Title: Understanding Asian shoppers and shopping dynamics - NIQ
Description: The Asian shopping market has changed dramatically from pre-COVID to 2023. Understanding this shift and the future trajectory of emerging shopper personas throughout Asia is crucial for businesses that want to successfully navigate this growing market.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/digital-exposed-podcast-episode-1/
Title: Digital Exposed Podcast: Episode 1 - NIQ
Description: In this episode, we investigate why today's eCommerce shoppers often face a disappointing mismatch between the enhanced product information they want and need, versus the reality of what they get.
Allow: https://nielseniq.com/global/en/news-center/2019/blowing-wind-change-end-analysis-paralysis/
Title: Blowing with the wind of change: the end of analysis paralysis - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/sezane-a-decade-of-success/
Title: Sézane: A decade of success - NIQ
Description: Sézane is historically a DNVB; a 100% digital brand that has grown exponentially over the last decade. It has shaken up the rules of fashion and the retail market, and its success story has become a popular case-study.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/europes-smart-home-dynamics-and-2021-growth-opportunities/
Title: Europe's smart home dynamics and 2021 growth opportunities - NIQ
Description: Europe's smart home purchase trends in 2020, with deep dives into UK, France and Netherlands - plus recommendations to help drive consumer demand in 2021
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-73-spotlight-on-uk-smart-home/
Title: Spotlight on UK Smart Home
Description: In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/data-impact-by-nielseniq-and-unilever-announce-continued-strategic-partnership-in-ecommerce-digital-shelf-analytics/
Title: Data Impact by NielsenIQ and Unilever Announce Continued Strategic Partnership in Ecommerce Digital Shelf Analytics - NIQ
Description: In response to the evolving landscape of digital commerce, Data Impact by NielsenIQ and Unilever have joined forces to explore cutting-edge insights in the ecommerce sector. This collaboration will leverage Data Impact’s advanced analytics capabilities and Unilever’s market expertise to drive innovation and unlock new opportunities for growth in the digital space.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/uk-online-assortment-analysis-at-tesco/
Title: UK online assortment analysis at Tesco - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/safety-first-the-road-to-self-drive/
Title: Safety first: the road to self-drive
Description: Safety first: the road to self-drive
Allow: https://nielseniq.com/global/en/insights/analysis/2022/shoppers-want-clean-and-green-beauty-products/
Title: Shoppers want clean and green beauty products - NIQ
Description: NielsenIQ research shows how consumers are increasingly drawn to clean and green beauty product trends.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/a-day-in-the-life-of-a-software-engineer-at-gfk-malaysia/
Title: A Day in the Life of a Software Engineer at GfK
Description: In the "Day in the Life" series, we have a glimpse into the daily routine of Khee Siang Bee, an enthusiastic Software Engineer at GfK's Kuala Lumpur office.
Allow: https://nielseniq.com/global/en/news-center/2022/rite-aid-signs-exclusive-provider-agreement-with-nielseniq/
Title: Rite Aid signs exclusive provider agreement with NielsenIQ - NIQ
Description: Discover how Rite Aid's exclusive agreement with NielsenIQ will transform data analytics in retail. Learn more about our partnership today!
Allow: https://nielseniq.com/global/en/insights/report/2023/new-zealand-consumer-pulse-snapshot/
Title: New Zealand Pulse+ Snapshot - NIQ
Description: Topline key insights taken from the New Zealand Pulse+ Report. This report snapshot covers Consumer insights to 26th August.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/can-the-dtc-beauty-model-survive-2023/
Title: Can the DTC beauty model survive 2023? - NIQ
Description: NIQ takes a look at how the DTC beauty model is performing currently and what it means for the future of the vertical.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/real-time-recessionary-response-holds-key-to-covid-19-fallout/
Title: Real-time ‘recessionary’ response holds key to COVID-19 fallout - NIQ
Description: The 2008-2009 recession is only a baseline to understanding the impact of COVID-19 on consumers. This time, retail needs to react with more speed and take customer's emotions into account.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/predicting-the-covid-19-behavioral-reset/
Title: Predicting the COVID-19 Behavioral Reset - NIQ
Description: Explore key insights on COVID-19's impact on consumer behavior and market trends. Learn more and stay ahead with NielsenIQ.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-bases-announces-2022-north-america-menu-innovation-award-winners/
Title: NielsenIQ BASES Announces 2022 North America Menu Innovation Award Winners - NIQ
Description: Discover key trends in North American menu innovation with NielsenIQ's 2022 award winners. Explore the insights now!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/beverage-alcohol-sales-in-ontario-how-niq-can-help/
Title: Cheers! - NIQ
Description: Expanding alcohol sales in Ontario to include convenience and gas
Allow: https://nielseniq.com/global/en/news-center/2016/whole-foods-market-selects-nielsen-as-u-s-analytics-provider/
Title: Whole Foods Market® selects Nielsen as U.S. analytics provider - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/leverage-rich-product-attribution-to-drive-discovery-and-reach-the-conscious-shopper/
Title: Leverage rich product attribution to drive discovery and reach the conscious shopper - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-study-on-product-line-purchasing-power-in-poland/
Title: GfK study on product-line purchasing power in Poland
Description: Poland's 2016 retail purchasing power was approximately €89 bil. Around 43 percent of these funds were spent on food, beverages and tobacco products. Basic supply items – food, clothing, health/hygiene – comprised just under two-thirds of Poland's retail purchasing power. But according to GfK's new study, the amount and distribution of this purchasing power varies substantially from region to region.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-successfully-launch-new-products-with-data/
Title: How to successfully launch new products with data - NIQ
Description: No product launch is easy, but data can make all the differences. See how your brand is performing and make actionable plans for growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/nielseniq-precision-areas-local-sales-execution-at-scale/
Title: NielsenIQ Precision Areas: Local sales execution at scale - NIQ
Description: NielsenIQ Precision Areas allows manufacturers to execute local sales strategies at scale.
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-opus-in-vietnam/
Title: Discover OPUS in Vietnam - NIQ
Description: CGA by NIQ launches their On Premise User Survey (OPUS) into the Vietnamese market, bringing a ‘new world’ of On Premise insights. Established for over a decade and used by leading beverage companies in over 14 countries around the world, OPUS is well established as the definitive solution for On Premise consumer insights.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-evolution-of-smbs-in-africa-and-the-middle-east/
Title: The evolution of SMBs in Africa and the Middle East - NIQ
Description: SMBs in Africa and the Middle East are being recognized for their contribution to economic growth and are taking up a growing piece of the pie.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/the-customer-journey-in-the-private-lease-market/
Title: The customer journey in the private lease market - NIQ
Description: GfK shared insights about the customer journey in private lease markets based on our Private Lease monitor in Belgium.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/how-remote-working-is-changing-the-way-it-services-are-sold/
Title: How remote working is changing the way IT services are sold
Description: How remote working is changing the way IT services are sold
Allow: https://nielseniq.com/global/en/insights/commentary/2022/ask-the-dietitian-what-is-sugar-alcohol/
Title: Ask the Dietitian: What is sugar alcohol? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/small-domestic-appliances-trending-to-convenience-health-and-connectivity/
Title: Small domestic appliances: Trending to convenience, health and connectivity
Description: GfK findings for the global small domestic appliances market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/insights/education/2021/mastering-the-digital-shelf-pet-ecommerce-insights/
Title: Mastering the digital shelf: How e-commerce insights help pet manufacturers - NIQ
Description: Identifying digital shelf and physical shelf opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales.
Allow: https://nielseniq.com/global/en/insights/education/2022/pet-category-omni-opportunities/
Title: Pet care category omni opportunities - NIQ
Description: Through omnichannel data, pet brands can grow their brands in step with the burgeoning pet care industry.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-fmcg-pulse-unlocking-global-growth-opportunities-in-2023/
Title: The FMCG Pulse: Unlocking global growth opportunities in 2023 - NIQ
Description: NIQ's FMCG Pulse Report delivers comprehensive data, encompassing global category and retail channel trends with regional data and actionable insights.
Allow: https://nielseniq.com/global/en/insights/education/2022/stated-vs-qualified-product-attributes/
Title: Stated vs. Qualified Product Attributes - NIQ
Description: In today's CPG landscape, wellness isn't category but a set of attributes. Understanding both stated and qualified attributes is key.
Allow: https://nielseniq.com/global/en/insights/education/2021/consumer-vs-shopper-are-you-targeting-the-correct-personas/
Title: Shopper segmentation: Are you targeting the correct personas? - NIQ
Description: Knowing the difference between consumers and shoppers makes a real difference to a manufacturer's shopper segmentation and brand marketing.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/whats-next-in-remote-work/
Title: What's next in... remote work
Description: Understand the market opportunity that remote work has created for home office equipment in the consumer technology & durables industry.
Allow: https://nielseniq.com/global/en/news-center/2023/black-friday-belgians-spent-145-million-euros-on-consumer-electronics/
Title: Black Friday: Belgians spent 145 million euros on consumer electronics - NIQ
Description: Newly released sales data from GfK's point-of-sale retail intelligence, reveals sales of €145 million during Black Friday 2023.
Allow: https://nielseniq.com/global/en/info/strategic-segmentation/
Title: Strategic segmentation - NIQ
Description: Strategic segmentation ✓ Definition ✓ How and why companies benefit from it ✓ Learn how NIQ helps companies crafting strategic segmentations now!
Allow: https://nielseniq.com/global/en/insights/report/2025/2025-china-baby-market-report-decode-cycles-traverse-cycles/
Title: Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report - NIQ
Description: China Baby Industry, Infant milk, diapers, baby food
Allow: https://nielseniq.com/global/en/events/2025/telconxt-2025-uncover-the-future-of-telecom/
Title: TelcoNXT 2025: Uncover the Future of Telecom - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-increases-sales-and-profit/
Title: GfK increases sales and profit
Description: GfK has achieved a sales growth of 6.2 percent in 2015, despite a stagnating market environment.
Allow: https://nielseniq.com/global/en/landing-page/iddba-partner/
Title: International Dairy Deli Bakery Association - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2011/10-user-research-questions-frequently-asked-by-our-clients/
Title: 10 User Research Questions Frequently Asked By Our Clients
Description: 10 User Research Questions Frequently Asked By Our Clients
Allow: https://nielseniq.com/global/en/insights/analysis/2024/price-tracking-and-inflation-in-the-beer-category/
Title: Price tracking and inflation in the beer category - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/uk-consumer-confidence-up-three-points-to-18-in-november/
Title: UK Consumer Confidence Rises to 18 in November 2024
Description: UK consumer confidence rises to 18 in November 2024! Discover key insights and trends on NielsenIQ. Explore more now!
Allow: https://nielseniq.com/global/en/news-center/2016/uk-tv-viewing-trends/
Title: UK TV viewing trends
Description: Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
Allow: https://nielseniq.com/global/en/news-center/2019/in-gfk-report-consumers-embrace-subscription-services-ar-as-shopping-tools/
Title: In GfK report, consumers embrace subscription services, AR as shopping tools
Description: New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
Allow: https://nielseniq.com/global/en/news-center/2017/at-mria-conference-gfk-experts-will-focus-on-fin-tech-building-effective-market-research/
Title: At MRIA conference, GfK experts will focus on “fin tech,” building effective market research
Description: Thought leaders from GfK in Canada will take on key topics for marketers and researchers in two sessions at the annual Market Research and Intelligence Association (MRIA) conference.
Allow: https://nielseniq.com/global/en/events/2025/shoptalk-2025/
Title: NIQ at Shoptalk 2025
Description: Join the NIQ team at Shoptalk 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/starting-on-the-right-foot-three-things-that-can-wait-when-launching-a-loyalty-program/
Title: Starting on the Right Foot, Three Things That Can Wait When Launching a Loyalty Program - Part 2 - NIQ
Description: Launching a loyalty program can feel like you are being pulled in a hundred directions at once. In this post we share 3 things that can probably wait
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-to-share-new-research-on-banking-artificial-intelligence-at-invest-conference/
Title: GfK to share new research on banking, artificial intelligence at In|Vest conference
Description: In a presentation tomorrow, GfK will share results from a new study on consumers’ views of banking “chatbots” and other AI applications.
Allow: https://nielseniq.com/global/en/landing-page/fuel-your-business-growth-with-a-deep-dive-into-indonesian-shopper-dynamics/
Title: Fuel your business growth with a deep dive into Indonesian shopper dynamics - NIQ
Description: Download our free report to get insights on consumer behavior and how Consumer Panel Data, together with Buyer Behavior Index can help grow your business.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/which-shoppers-seek-out-plastic-free-beauty/
Title: Which shoppers seek out plastic free beauty? - NIQ
Description: Learn about the growing importance and impact of plastic-free beauty in NIQ’s new infographic.
Allow: https://nielseniq.com/global/en/insights/report/2022/5-nordic-consumption-trends-to-watch/
Title: 5 Nordic consumption trends to watch - NIQ
Description: Fueled by the newly released NielsenIQ Market Trends report, here are 5 Nordic consumption trends to watch.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/what-are-the-implications-of-ending-handset-subsidies/
Title: What are the implications of ending handset subsidies?
Description: Offering consumers more openness on what they are paying and how they can replace/upgrade their handsets will benefit both them and the broader industry.
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-niq-powered-by-cga-strengthens-on-premise-measurement-opm-and-share-tracking-services-for-beverage-alcohol-brands/
Title: NielsenIQ (NIQ) powered by CGA strengthens On Premise Measurement (OPM) and share tracking services for Beverage Alcohol brands - NIQ
Description: Discover how NielsenIQ's enhanced on-premise measurement services boost market share for beverage brands. Learn more today!
Allow: https://nielseniq.com/global/en/news-center/2017/opportunity-for-brands-that-can-give-back-time-or-experiences-to-consumers/
Title: Opportunity for brands that can give back time or experiences to consumers
Description: Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-advances-shopper-research-with-extreme-reality-and-gaming-technology/
Title: Nielsen advances shopper research with extreme reality and gaming technology - NIQ
Description: Nielsen Global Connect introduced its first suite of Smart solutions to the U.S. market, including virtual reality tools for in-store testing.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/go-deep-why-your-offer-bank-probably-needs-to-be-bigger-than-you-think/
Title: Go Deep: Why Your Offer Bank Probably Needs to be Bigger Than You Think - NIQ
Description: The offer bank is the key driver of retail personalization. But it is often overlooked. In this article we share three reasons why a deep offer bank is a must.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/becoming-shopper-centric-price-promotion-and-the-overall-value-equation/
Title: Becoming shopper-centric: price, promotion and the overall value equation - NIQ
Description: Explore how price and promotion influence shopper behavior and drive value. Gain insights to become shopper-centric. Read more!
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-belgium/
Title: NIQ Retail Spend Barometer – Belgium Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Belgium's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/news-center/2021/gaming-devices-recorded-exponential-sales-growth-during-key-pandemic-months/
Title: Gaming devices recorded exponential sales growth during key pandemic months - NIQ
Description: Unit sales of gaming notebooks saw 25% upticks
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-strategic-analytics-insights-launch-event-qatar/
Title: NielsenIQ Strategic Analytics & Insights Launch Event, Qatar - NIQ
Description: Unlock exclusive insights into the evolving consumer landscape, discover key trends shaping the future, and dive into data-driven strategies fueling innovation and success. Explore how industries are contributing to Qatar Vision 2030 and witness the unveiling of Strategic Analytics & Insights—a groundbreaking integration designed to empower smarter business decisions. Don’t miss this extraordinary opportunity to lead the market!
Allow: https://nielseniq.com/global/en/legal/tax-strategy/
Title: UK Tax Strategy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/do-belgians-believe-in-the-myth-of-the-green-consumer/
Title: Do Belgians believe in the myth of the green consumer? - NIQ
Description: Do Belgians still believe in making an impact through individual actions or do they hold accountable major organizations for the climate issues?
Allow: https://nielseniq.com/global/en/news-center/2023/addressing-the-gap-in-nigerias-durable-and-consumer-electronics-retail-market/
Title: Addressing the gap in Nigeria's durable and consumer electronics retail market - NIQ
Description: With the largest population in Africa, Nigeria is an attractive market for consumer electronic and durables brands.
Allow: https://nielseniq.com/global/en/news-center/2017/hispanic-women-are-cultural-catalysts-as-entrepreneurship-rates-rise-according-to-new-nielsen-report/
Title: Hispanic women are cultural catalysts as entrepreneurship rates rise, according to new Nielsen report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-22-going-back-to-school-in-the-time-of-covid-19/
Title: Podcast: Going back to school in the time of COVID-19
Description: Tune in to hear the varying opinions on how education systems are handling the pandemic, how it has affected brands, & what it means for everyone listening
Allow: https://nielseniq.com/global/en/insights/commentary/2017/using-loyalty-tiers-to-boost-retention-and-revenue/
Title: Using Loyalty Tiers to Boost Retention and Revenue - NIQ
Description: The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-releases-new-maps-for-russia/
Title: GfK releases new maps for Russia
Description: GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia's administrative and postal regions. As such, they provide a reliable foundation for geographic analyses of market and company operations across all industries.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-brandtotal-partner-to-track-dark-marketing-that-targets-key-consumer-segments/
Title: GfK, BrandTotal partner to track “dark” marketing that targets key consumer segments
Description: Alliance allows marketers to track social campaigns – including dark marketing -- that target clients’ custom segments
Allow: https://nielseniq.com/global/en/events/2025/niq-gfks-gtdc-summit-emea-2025-event-briefing/
Title: NIQ GfK's GTDC Summit EMEA 2025 Event Briefing - NIQ
Description: Welcome to our event briefing page for the GTDC Summit EMEA 2025. We are excited to share the key insights and highlights upfront this prestigious event
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-launches-breakthrough-global-product-tracking-consumer-purchase-journeys-online-and-offline/
Title: GfK launches breakthrough global product tracking consumer purchase journeys online and offline
Description: GfK has launched its Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Allow: https://nielseniq.com/global/en/news-center/2025/uk-total-till-sales-slow-as-brits-tighten-budgets-before-easter/
Title: UK Total Till Sales Slow As Brits Tighten Budgets Before Easter - NIQ
Description: Total Till sales growth slowed to +2.7% in the last four weeks, down from +4% the previous month, likely impacted by the later timing of Easter and Mother’s Day.
Allow: https://nielseniq.com/global/en/news-center/2020/germany-consumer-climate-dealt-a-blow-by-second-wave/
Title: Germany: Consumer climate dealt a blow by second wave - NIQ
Description: Consumer sentiment in November was significantly dampened by the partial lockdown. As was already the case in the previous month, both economic and income expectations as well as propensity to buy have declined. As a result, GfK has forecast a figure of -6.7 for December 2020, 3.5 points down from October this year (revised to -3.2 points). These are the findings of the GfK Consumer Climate Study for November 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/a-sustainability-how-to-guide-for-retailers-and-manufacturers/
Title: A sustainability how-to guide for retailers and manufacturers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/two-thirds-of-market-research-clients-do-not-expect-to-be-using-passive-data-in-two-years/
Title: Two-Thirds of Market Research Clients Do Not Expect to Be Using Passive Data in Two Years
Description: Although clients and suppliers alike cite passive measurement as a growing source of consumer insights, roughly two thirds say they will not be using passive data two years from now.
Allow: https://nielseniq.com/global/en/news-center/2025/brits-tuck-into-roast-lamb-and-fresh-veg-to-celebrate-a-sunny-easter-weekend/
Title: Brits Tuck into Roast Lamb and Fresh Veg to Celebrate a Sunny Easter Weekend - NIQ
Description: Total Till sales grew 9.6% in the last four weeks, with sales peaking at +19.8% week ending Easter Saturday
Allow: https://nielseniq.com/global/en/news-center/2019/world-pet-association-embarks-on-a-new-insights-relationship-with-nielsen/
Title: World Pet Association embarks on a new insights relationship with Nielsen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/collab-kit/
Title: Collab Kit - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/plug-and-play-connecting-with-the-home-television-system/
Title: Plug and play: Connecting with the home television system
Description: The TV set – being for decades the most important media device in people’s lives – has not surprisingly been at the forefront of the connected revolution.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/can-smart-tv-apps-be-monetized/
Title: Can smart TV apps be monetized?
Description: Advertising spend on a new media channel will only reach a critical mass once advertisers can measure the medium and thus understand the ROI of that spend.
Allow: https://nielseniq.com/global/en/events/2022/shopper-centric-category-management/
Title: Shopper Centric Category Management - NIQ
Description: Discover key insights on shopper-centric category management from NielsenIQ's 2022 event. Enhance your strategy—learn more today!
Allow: https://nielseniq.com/global/en/legal/niq-consumer-health-data-privacy-notice/
Title: NIQ Consumer Health Data Privacy Notice - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niqs-full-view-measurement-now-includes-largest-u-s-club-retailer/
Title: NIQ’s Full View™ - Measurement Now Includes Largest U.S. Club Retailer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/gfknewron-2-0-exciting-new-features-to-boost-product-revenue-and-take-market-share-2/
Title: gfknewron 2.0: exciting new features to boost product revenue and take market share - NIQ
Description: gfknewron is driven by powerful AI that is continuously validated by GfK’s experts, giving instant access to GfK’s independent, predictive analytics for tech consumer goods across 27 countries – and counting.
Allow: https://nielseniq.com/global/en/insights/report/2024/inflation-trends-in-ecommerce-us-june-2024-vs-june-2023/
Title: Inflation trends in ecommerce US June 2024 vs June 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/rural_romania_2024-2/
Title: Rural Romania 2024 - NIQ
Description: Uncover how Australian consumers navigate economic pressures and discover strategies for retailers and brands to thrive. Download the NIQ report.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/granular-tracking-of-new-product-launches-before-st-patricks-day/
Title: Granular tracking of new product launches before St. Patrick’s Day. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/the-ultimate-guide-to-american-shopper-trends-in-2024/
Title: The Ultimate Guide to American Shopper Trends in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/how-super-pharm-achieved-over-25-program-lift-with-strategic-personalization/
Title: How Super-Pharm achieved over 25% program lift
Description: See how Super-Pharm leveraged NIQ Activate to boost engagement, coupon redemption, and sales with strategic personalization. Download the case study
Allow: https://nielseniq.com/global/en/events/2022/price-and-promotion-management/
Title: Price and Promotion Management - NIQ
Description: Discover expert insights on price and promotion management strategies at NielsenIQ. Elevate your business with our data-driven solutions. Join us now!
Allow: https://nielseniq.com/global/en/info/psychological-pricing/
Title: Psychological pricing - NIQ
Description: Unlock the power of psychological pricing strategies with NIQ. Drive sales, enhance profitability, and tap into consumer psychology for pricing excellence.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/connected-commerce-connectivity-is-enabling-lifestyle-evolution/
Title: Connected commerce: Connectivity is enabling lifestyle evolution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/consumer-outlook-2024-your-video-is-ready-to-view/
Title: Consumer Outlook 2024 | Your video is ready to view. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/legal/nielseniq-niq-privacy-notice/
Title: NielsenIQ (NIQ) Privacy Notice - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/total-economic-impact-study-gfknewron-delivers-a-345-percent-return-on-investment-after-only-three-years/
Title: Total Economic Impact study: gfknewron delivers a 345 percent return on investment after only three years - NIQ
Description: Manufacturers and retailers are increasingly faced with the challenge of adopting a data-driven approach to keep up with changing consumer demands and seize growth opportunities. A new commissioned Forrester Consulting study showed that a composite organization, based on interviewed customers, leveraging the digital data platform gfknewron improved their market value, reduced operational costs, and increased the efficiency of their marketing campaigns – payback on investment took place after less than six months.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-building-permits-for-residential-buildings-germany/
Title: Map of the Month: Building permits for residential buildings, Germany - NIQ
Description: GfK’s Map of the Month for March shows the regional distribution of building permits for residential buildings in Germany.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-adds-new-innovation-modules-for-improved-financial-forecasting/
Title: Nielsen adds new innovation modules for improved financial forecasting - NIQ
Description: Discover how Nielsen's new innovation modules enhance financial forecasting accuracy. Learn more about our advanced solutions today!
Allow: https://nielseniq.com/global/en/insights/report/2015/map-of-the-month-purchasing-power-in-germany-austria-and-switzerland-2015/
Title: Map of the month: Purchasing power in Germany, Austria and Switzerland 2015
Description: GfK's Map of the Month for April shows the 2015 regional per-capita purchasing power in Germany, Austria and Switzerland.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/specialty-channels-specialty-pet-foods-all-on-recommendation/
Title: Specialty channels, specialty pet foods - All on recommendation
Description: Specialty channels, specialty pet foods - All on recommendation
Allow: https://nielseniq.com/global/en/insights/commentary/2017/get-to-know-me-the-emotional-appeal-of-technology-showcased-at-ces-2017/
Title: Get to know me: The emotional appeal of technology showcased at CES 2017
Description: I believe a key reason that Amazon's Alexa was the star of CES 2017 is the personification of machines and the emotional appeal that comes with it.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/fresh-produce-fresh-data-testimonial-of-niq-activate-by-freshdirect/
Title: Fresh Produce & Fresh Data: Testimonial of NIQ Activate by FreshDirect - NIQ
Description: Partnering with NIQ Activate has enabled FreshDirect to leverage vast data, facilitated better decision-making & increase brand collaboration
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-receives-two-sustainability-awards-robecosam/
Title: Nielsen receives two sustainability awards from RobecoSAM - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/key-insights-within-travel-three-current-themes-for-exploration/
Title: Key insights within travel: Three current themes for exploration
Description: With summer fast approaching – yes, it officially started on June 21st – Americans once again will be vacationing in record numbers
Allow: https://nielseniq.com/global/en/events/2024/niq-digital-advisory-council-singapore/
Title: NIQ Digital Advisory Council - Singapore - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Join NIQ for the first-ever Digital Advisory Council in Singapore designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/news-center/2016/global-smartphone-sales-growth-driven-by-china/
Title: Global smartphone sales growth driven by China
Description: Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/integrated-kitchens-a-healthy-market-with-attractive-opportunities/
Title: Integrated kitchens: A healthy market with attractive opportunities
Description: Knowing which markets have the greatest potential and which products are driving innovation will prove to be most valuable to integrated kitchen brands.
Allow: https://nielseniq.com/global/en/events/2025/newtopia-now-2025/
Title: Newtopia Now 2025 - NIQ
Description: Join NIQ at Newtopia Now 2025 in Denver, August 20–22! Discover how our data solutions empower brands to grow smarter with insights, innovation, and strategy. Visit booth #1221 and schedule your Retail Power Up Consultation today
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-climate-in-europe-increases-significantly/
Title: Consumer climate in Europe increases significantly
Description: All in all, however, the consumer climate for the EU28 underwent a considerable increase from March to June 2016, rising by 4.1 points to 13.1 points.
Allow: https://nielseniq.com/global/en/landing-page/accelerating-impact-by-niq/
Title: Accelerating Impact by NIQ - NIQ
Description: A video podcast dedicated to unpacking the potential of artificial intelligence to transform our ways of working
Allow: https://nielseniq.com/global/en/insights/commentary/2025/happy-independent-bookshop-week-2025/
Title: Happy Independent Bookshop Week 2025! - NIQ
Description: Independent Bookshop Week, run by the Booksellers Association is one of the biggest celebrations in the UK book industry calendar. This annual celebration is the perfect excuse to support local bookshops and, of course, add more books to your collection. To mark the occasion, we dive into the data and compare independent bookshop bestsellers with the overall market's top titles.
Allow: https://nielseniq.com/global/en/insights/success-story/2024/harman-nl-reinventing-the-product-portfolio-to-stay-ahead/
Title: Harman: Reinventing the product portfolio to stay ahead - NIQ
Description: Find out how Harman uses GfK’s customized intelligence to respond to constantly changing customer needs. Read the success story!
Allow: https://nielseniq.com/global/en/landing-page/brandbank-kitwave-self-service-portal/
Title: Brandbank Kitwave Self Service Portal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-todays-truly-omni-marketplace/
Title: Navigating today’s truly omni marketplace  - NIQ
Description: Discover key strategies for thriving in the omni-marketplace with NielsenIQ's expert analysis. Learn more and stay ahead!
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/sales/
Title: Sales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/decoding-todays-high-stress-moms-gfks-burnett-to-lead-panel-of-brand-experts-at-m2moms-conference/
Title: Decoding today’s high-stress moms: GfK’s Burnett to lead panel of brand experts at M2Moms conference
Description: GfK’s Jola Burnett will help illuminate the values, aspirations, needs, and parenting styles of moms in today’s frantic digital world.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/niq-and-pacvue-announce-expanded-alliance-to-deliver-the-next-generation-of-intelligence-in-retail-media-strategies/
Title: NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/smart-home-2024-the-demand-and-price-dynamics-shaping-the-market/
Title: Smart home outlook: The demand and price dynamics shaping the market into 2025 - NIQ
Description: While sustainability remains an enduring and increasing area of importance for consumers around the world, the more immediate forces shaping the future of sustainable consumer tech goods include consumers’ need to save money, as well as increasing legislation.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-global-connect-leans-into-tech-innovation-to-empower-the-future-of-retail-and-consumer-goods/
Title: Nielsen Global Connect leans into tech innovation to empower the future of retail and consumer goods - NIQ
Description: Explore how Nielsen Global Connect is driving retail and consumer goods forward with tech innovation. Learn more today!
Allow: https://nielseniq.com/global/en/news-center/2016/gaming-as-an-opportunity-for-the-it-market/
Title: Gaming as an opportunity for the IT market
Description: These are GfK's findings for the global IT market on the occasion of IFA 2016 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-expands-data-sharing-within-the-connect-platform-with-snowflake/
Title: NIQ Expands Data Sharing within the Connect Platform with Snowflake - NIQ
Description: NielsenIQ expands data sharing on Connect Platform with Snowflake, enhancing analytics capabilities. Discover more today!
Allow: https://nielseniq.com/global/en/events/2025/spc-impact-2025/
Title: SPC Impact 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/shoppers-bringing-online-competition-inside-bricks-and-mortar-stores/
Title: Shoppers bringing online competition inside bricks-and-mortar stores
Description: Online shoppers are known for having access to price comparisons when making a purchase – but in-store shoppers are now doing this in physical stores.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-appoints-lindner-as-managing-director-of-gfk-mri/
Title: GfK Appoints Lindner as Managing Director of GfK MRI
Description: Gregg Lindner, a market research industry veteran with strong experience in leading large syndicated media research organizations while focusing on innovation and quality metrics, has become the new Managing Director of GfK MRI.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-publish/
Title: NielsenIQ BookData Publish - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/easter-dinner-is-going-to-cost-more-this-year/
Title: Easter dinner is going to cost more this year - NIQ
Description: Inflation strikes again—U.S. consumers can expect to pay much more than usual on traditional Easter dinner items and candy this year.
Allow: https://nielseniq.com/global/en/news-center/2016/young-british-adults-spend-more-time-watching-video-on-laptops-than-tv-sets/
Title: Young British adults spend more time watching video on laptops than TV sets
Description: Far from being light viewers, 18-24 year olds are voracious consumers of video content overall. 41 percent of their total viewing is spent using a laptop, whilst viewing on mobile devices is relatively insignificant. Traditional TV content and movies dominate their time spent viewing on a PC/laptop.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-announces-changes-to-supervisory-board/
Title: GfK announces changes to Supervisory Board
Description: At this year's Annual General Meeting on May 20, changes to the Supervisory Board of GfK SE will come into effect.
Allow: https://nielseniq.com/global/en/news-center/2020/733738/
Title: Nielsen is creating value through trust and transparency - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/niq-purchasing-power-europe-2024-compendium/
Title: NIQ Purchasing Power Europe 2024 Compendium
Description: Download our free NIQ compendium with purchasing power maps for all 42 European countries and find out how spending potential is regionally distributed.
Allow: https://nielseniq.com/global/en/insights/report/2022/nielseniq-community-group-buying-insight/
Title: NielsenIQ community group buying insight - NIQ
Description: NielsenIQ has found in recent research on community group buying that the cooperation concentration rate for small offline retail stores and e-commerce giants’ community group buying platforms has reached 87%. Internet giants join the game for “attracting traffic” and “appealing to users”.
Allow: https://nielseniq.com/global/en/info/towards-fine-tuning-of-vqa-models-in-public-datasets/
Title: Towards Fine-Tuning of VQA Models in Public Datasets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-ecommerce-fashion-brand-en/
Title: Best E-commerce Fashion Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/the-state-of-hffs-regulation-in-the-uk-and-what-it-means-for-fmcg-brands-and-retailers-brandbank/
Title: The state of HFSS regulation in the UK and what it means for FMCG brands and retailers - NIQ
Description: NIQ Brandbank assesses the impact of unprecedented HFSS regulatory measures, and what they mean for FMCG brands and retailers in the UK.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/recalibrating-for-diminished-growth-resolutions-for-2021/
Title: Recalibrating for diminished growth: Resolutions for 2021 - NIQ
Description: The huge spike in CPG sales in 2020 is unlikely to repeat in 2021. Industry players can maximize appeal to retail shoppers with these goals.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-about/
Title: NielsenIQ BookData About - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-numbers-behind-the-baby-formula-shortage/
Title: The numbers behind the baby formula shortage - NIQ
Description: The latest NielsenIQ data shows the current on-shelf availability rates for baby formula across the country during the baby formula shortage.
Allow: https://nielseniq.com/global/en/insights/report/2025/monthly-ecommerce-pulse-in-europe-2/
Title: Monthly eCommerce Pulse in Europe - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/report/2017/the-future-of-shopping-in-australia/
Title: The Future of Shopping in Australia
Description: Get the webinar presentation here.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/sedanos/
Title: Drive product discovery on Sedanos.com - NIQ
Description: Introducing Sedano’s Personalized Shopper Experience Program Powered by NIQ Brandbank
Allow: https://nielseniq.com/global/en/insights/education/2024/food-in-america-a-tale-of-two-consumers/
Title: Food in America: A Tale of Two Consumers - NIQ
Description: In Part 2 of NIQ’s “Food in America” series, we explore a tale of two consumers on either end of the income spectrum—one of which can afford a healthful grocery basket while the other struggles to put food on the table. Here’s why we must—and how we can—improve nutrition equity in America.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/4-futures-for-urban-mobility-post-lockdown/
Title: 4 futures for urban mobility post-lockdown
Description: Let's take a look at four possible scenarios of the future for urban mobility post-lockdown. Built around actual human behavior...
Allow: https://nielseniq.com/global/en/insights/education/2023/retailer-supplier-collaboration-how-strong-trading-partnerships-drive-value-for-all-parties-including-customers/
Title: Retailer-Supplier Collaboration: How strong trading partnerships drive value for all parties, including customers   - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/iddba-2025/
Title: IDDBA 2025 - NIQ
Description: NIQ is heading to IDDBA 2025! Visit our booth to explore cutting-edge insights and solutions transforming the dairy, deli, and bakery industry. Discover how NIQ’s data-driven strategies can help you grow smarter and faster.
Allow: https://nielseniq.com/global/en/news-center/2017/three-weeks-after-the-general-election-uk-consumer-confidence-decreases-five-points-to-10/
Title: Three weeks after the general election, UK Consumer Confidence decreases five points to -10
Description: GfK’s long-running Consumer Confidence Index decreased five points to - 10 in June. All five measures decreased this month.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-81-uk-consumer-confidence-uncut-january-2024/
Title: UK Consumer Confidence Uncut January 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the January 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/comparing-prices-using-mobile-phone-while-in-a-store/
Title: Comparing prices using mobile phone while in a store
Description: What activities are shoppers doing on their mobile phones, while they are in a store? Find out how countries, age groups and men/women differ!
Allow: https://nielseniq.com/global/en/news-center/2020/online-shopping-in-china-surges-amidst-covid-19-outbreak-increase-in-first-time-shoppers-in-lower-tier-cities/
Title: Online shopping in China surges amidst COVID-19 outbreak; increase in first-time shoppers in lower-tier cities
Description: With the COVID-19 outbreak keeping Chinese consumers confined to their homes, consumers in lower-tier (Tier 3 – 5) cities have also begun to shop online, with twice the number of first-time users compared to those living in upper-tier cities.
Allow: https://nielseniq.com/global/en/insights/report/2015/tire-trends-in-europe/
Title: Tire Trends in Europe
Description: What are the key trends in tire purchase across the major European markets and the importance of SUV's on the market.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-press-releases/
Title: NielsenIQ BookData Press Releases - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/how-digitally-native-brands-are-upending-traditional-retail/
Title: How Digitally Native Brands are upending traditional retail - NIQ
Description: Digitally native brands have fundamentally changed the health and beauty landscape over the past few years. ​As traditional barriers to entry fall, the game has changed. Long gone are the days when a new product needed to win a retail buyer’s approval before being able to be seen by shoppers. Now, seemingly all you need is a product and a website to launch a CPG brand.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/founders-series-infuse/
Title: Video: Unveiling the Beauty of Innovation with Infuse -
Description: Discover how Lara Schmoisman passion for heritage and innovation led to the creation of Infuse, a skincare brand that blends the potent properties of Yerba Mate with personal storytelling. Learn about her journey, the challenges faced, and how she's redefining beauty standards.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-july-2024/
Title: Foodservice Price Index July 2024 - NIQ
Description: The latest Foodservice Price Index (FPI) report from Prestige Purchasing and CGA by NIQ reveals more progress in the fight against inflation in the hospitality sector, with rates dropping to 3.1% in July.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-omnichannel-myth-busting-pt-2/
Title: Ebook: Omnichannel myth busting, Pt. 2 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/peter-feld-joins-gfk-se-as-new-ceo/
Title: Peter Feld joins GfK SE as new CEO
Description: The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017. Feld most recently served as CEO of WMF Group. Prior to that, he was a member of the Executive Board at Beiersdorf AG.
Allow: https://nielseniq.com/global/en/insights/report/2025/generations-on-tap-how-age-shapes-the-modern-wine-buyer/
Title: Generations on Tap: How Age Shapes the Modern Wine Buyer - NIQ
Description: Explore how generational habits and evolving retail landscapes are reshaping wine buying trends. Discover insights on modern wine shopper behavior.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/fine-tune-and-optimize-your-cross-channel-pricing-for-better-brand-positioning/
Title: Fine-tune and optimize your cross-channel pricing for better brand positioning
Description: Defining and optimizing your pricing requires ongoing investment to ensure you are attracting buyers and securing your profit margins and brand positioning.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/why-is-calculating-out-of-stock-rates-from-a-sample-of-online-stores-dangerous-for-cpgs/
Title: Why is calculating out of stock rates from a sample of online stores dangerous for CPGs? - NIQ
Description: Discover why calculating out-of-stock rates from online store samples risks CPG success. Learn more and optimize your strategy now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/total-commerce-landscape-how-omnichannel-is-altering-grocery-shopping-norms/
Title: Total commerce landscape: How omnichannel is altering grocery shopping norms - NIQ
Description: Total commerce implies expanding and aligning the strategic view by monitoring all consumers’ ways of interacting with retailers and brands.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/uncommon-sense-how-do-you-measure-reputation/
Title: Uncommon sense: How do you measure reputation? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/ways-to-encourage-sustainable-consumption/
Title: Ways to encourage sustainable consumption - NIQ
Description: Belgian consumers show willingness to buy sustainable products, but only a few actually do. A GfK study shows how to convince people to buy sustainably.
Allow: https://nielseniq.com/global/en/events/2025/salone-internazionale-del-libro-di-torino/
Title: Salone Internazionale del Libro di Torino - NIQ
Description: Our Italian team will be presenting our latest Italian book market insights at the Salone Internazionale del Libro di Torino.
Allow: https://nielseniq.com/global/en/info/geometric-interpretation-of-a-cnns-last-layer-workshop/
Title: Geometric Interpretation of a CNN's last layer Workshop - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/gfk-completes-the-sale-of-its-european-consumer-panel-business-to-yougov-2/
Title: GfK completes the sale of its European Consumer Panel business to YouGov - NIQ
Description: Completion of divestment as part of anti-trust approvals of combining NIQ and GfK Combination of NIQ and GfK creates world’s leading consumer intelligence company Consumer Panel business remains a top priority for NIQ-GfK
Allow: https://nielseniq.com/global/en/news-center/2019/total-new-zealand-rnz-audience-measurement-s1-2019/
Title: Total New Zealand RNZ Audience Measurement S1 2019
Description: Results of the Total New Zealand 2019 RNZ Measurement Survey 1, conducted by GfK, were released today at 1pm.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-to-highlight-trend-activation-strategic-data-integration-in-tmre-sessions/
Title: GfK to highlight trend activation, strategic data integration in TMRE sessions
Description: GfK will highlight two approaches to bringing data sets together for maximum insight.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-power-of-data-granularity-in-driving-ecommerce-success/
Title: The power of data granularity in driving ecommerce success. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/whats-the-missing-piece-of-your-retail-media-strategy/
Title: What’s the missing piece of your retail media strategy? - NIQ
Description: Retail media is about creating incremental value for your brands. So how can data analytics help you work smarter with your brands?
Allow: https://nielseniq.com/global/en/landing-page/brandbank-self-service-portal-registration-form-tesco/
Title: Brandbank Self Service Portal Registration Form Tesco - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/pricing-trade-offs-in-the-era-of-covid/
Title: Pricing trade-offs in the era of Covid - NIQ
Description: Price and promo strategies were disrupted by the pandemic. Manufacturers should keep a closer look at the how consumers have evolved into a more price sensitive shopper to maintain consumer loyalty as well as drive profits and incremental revenue.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/nacds-2025-tariffs-trust-and-the-future-of-pharmacy/
Title: NACDS 2025: Tariffs, Trust, and the Future of Pharmacy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/what-consumers-are-craving-understanding-trends-in-the-cocoa-industry/
Title: What consumers are craving: Understanding trends in the cocoa industry - NIQ
Description: NIQ’s latest deep dive on the cocoa category explores sales of chocolate and other cocoa-using market segments, as well as the latest cocoa trends and how they've evolved over time.
Allow: https://nielseniq.com/global/en/insights/report/2018/remembering-mri-co-founder-alain-tessier/
Title: Remembering MRI co-founder Alain Tessier
Description: MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-is-no-20-on-diversityincs-2020-top-50-companies-for-diversity-list/
Title: Nielsen is no. 20 on DiversityInc’s 2020 Top 50 Companies for Diversity list - NIQ
Description: Discover why Nielsen ranks #20 on DiversityInc's 2020 Top 50 Companies for Diversity list. Learn more about our commitment to inclusion!
Allow: https://nielseniq.com/global/en/insights/commentary/2018/smartphone-shopping-in-indonesia/
Title: Smartphone shopping in Indonesia
Description: Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. Its internet access is mostly smartphone-based
Allow: https://nielseniq.com/global/en/news-center/2025/novi-joins-nielseniq-partner-network-to-launch-groundbreaking-data-integration-for-clean-sustainable-cpg-brands/
Title: Novi Joins NielsenIQ Partner Network to Launch Groundbreaking Data Integration for Clean & Sustainable CPG Brands - NIQ
Description: The first-of-its-kind collaboration is a boon for brands and retailers, enhancing Novi’s AI models, streamlining certifications and badging, and more easily identifying revenue opportunities for brands focused on human, animal, and planetary health.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/making-your-brands-voice-resonate/
Title: Making your brand’s voice resonate: The brand characteristics consumers come back for - NIQ
Description: Why bother with brand resonance? Because it keeps your consumers loyal to your brand. Here’s what they’re looking for.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/a-real-treat-for-the-pet-food-industry-2-year-retail-trends/
Title: A real treat for the pet food industry: 2-year retail trends - NIQ
Description: Download our infographic today for valuable insights on trends within the pet food industry over the past two years.
Allow: https://nielseniq.com/global/en/info/skimming-pricing/
Title: Skimming pricing - NIQ
Description: Discover the power of skimming pricing strategies for businesses. Maximize profitability, establish a premium brand image, and target niche markets. Learn more with NIQ.
Allow: https://nielseniq.com/global/en/events/2025/meeting-the-demand-for-nutrition-transparency-and-how-retailers-can-lead-the-way/
Title: Meeting the Demand for Nutrition Transparency and How Retailers Can Lead the Way - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-the-cpg-guys-podcast-episode-11-consumer-motivations/
Title: NIQ + The CPG Guys Podcast Episode 11: Consumer Motivations With NielsenIQ’s COO - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/asia-channel-dynamics/
Title: Asia Channel Dynamics - NIQ
Description: Discover how evolving channel dynamics shape FMCG consumer trends across Asia, based on insights from consumer panels data.
Allow: https://nielseniq.com/global/en/landing-page/leveraging-health-focused-snacks-for-growth/
Title: Leveraging Health-Focused Snacks for Growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/half-of-canadians-favor-cigarette-style-dark-marketing-of-legalized-cannabis/
Title: Half of Canadians favor cigarette-style “dark” marketing of legalized cannabis
Description: GfK found that half (51%) of Canadians favor a “dark” marketing approach similar to the one used with cigarettes – with no prominent brands or flashy advertising.
Allow: https://nielseniq.com/global/en/landing-page/new-hire-guide/
Title: New hire guide - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2022/global-produce-floral-show/
Title: Global Produce & Floral Show - NIQ
Description: Meet the NielsenIQ team at the upcoming Global Produce & Floral show and find out how we help emerging CPG brands grow their business.
Allow: https://nielseniq.com/global/en/landing-page/niqs-2025-consumer-360/
Title: NIQ's 2025 Consumer 360 - NIQ
Description: NIQ C360 2025
Allow: https://nielseniq.com/global/en/news-center/2025/uk-shoppers-want-to-live-healthier-lives-but-only-at-the-right-price-reveals-niqs-2025-global-health-and-wellness-trends-report/
Title: UK shoppers want to live healthier lives - but only at the right price, reveals NIQ’s 2025 global health and wellness trends report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/commercial-radio-malaysia-awards-gfk-radio-audience-measurement-contract/
Title: Commercial Radio Malaysia awards GfK radio audience measurement contract
Description: Commercial Radio Malaysia (CRM) has appointed GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia. GfK will commence delivery of the industry audience currency for Malaysia radio from second half of this year until end of 2018.
Allow: https://nielseniq.com/global/en/insights/report/2024/go-technology-no-shows-november-2024/
Title: GO Technology - The truth behind no-shows - NIQ
Description: Discover key insights from NielsenIQ's November 2024 report on go-technology trends. Stay ahead of the curve—read now!
Allow: https://nielseniq.com/global/en/news-center/2021/younger-us-consumers-are-leading-the-way-on-environmental-concern-activism/
Title: Younger US consumers are leading the way on environmental concern, activism - NIQ
Description: New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic motives
Allow: https://nielseniq.com/global/en/insights/analysis/2024/multinational-out-of-stock-oos-ecommerce-benchmark-fact-sheet/
Title: Multinational out of stock (OOS) ecommerce benchmark fact sheet. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-brand-architect-launching-as-a-breakthrough-in-analyzing-and-realizing-brand-strength/
Title: GfK Brand Architect launching as a breakthrough in analyzing and realizing brand strength - NIQ
Description: The pressure on marketers to provide evidence of the value brands deliver to a business is intense. Today’s consumers seek something deeper than product features and benefits. When consumers’ decision-making process is rooted in emotion, linked to their beliefs and values - and even the causes they support - traditional brand metrics don’t go far enough in understanding the economics of a brand. GfK Brand Architect is a new framework that bridges the gap between consumer attitudes and actual behavior to measure brand strength.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/personalization-and-suppliers-a-marriage-made-in-data/
Title: Personalization and Suppliers: A Marriage Made in Data - NIQ
Description: Read how NIQ Activate empowers Dis-Chem to level up their customer-first strategy with omnichannel personalization
Allow: https://nielseniq.com/global/en/insights/analysis/2024/out-of-stock-rates-during-the-champions-league-final/
Title: Out of stock rates during the Champions League final - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/in-new-grit-report-gfk-places-among-top-5-most-innovative-consumer-insights-firms/
Title: In New GRIT Report, GfK Places Among Top 5 Most Innovative Consumer Insights Firms
Description: The latest GreenBook Research Industry Trends (GRIT) Report cites GfK as one of the five most innovative consumer insights suppliers.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-university-ready-to-develop-diverse-talent-pipeline-for-cpg-and-retail-industries/
Title: NielsenIQ University Builds Diverse CPG & Retail Talent Pipeline
Description: NielsenIQ University is developing a diverse talent pipeline for CPG and retail, providing training and internships for students of color.
Allow: https://nielseniq.com/global/en/insights/report/2024/new-product-development-three-examples-of-how-to-track-competitors-product-launches/
Title: New product development: Three examples of how to track competitor's product launches - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/german-consumer-climate-high-spirits-continue/
Title: German consumer climate: High Spirits Continue
Description: Consumers in Germany still appear to be in high spirits at the end of 2017.
Allow: https://nielseniq.com/global/en/landing-page/thank-you-for-signing-up/
Title: Thank you for signing up - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/print-magazines-with-trump-cover-images-attract-more-readers-across-income-education-levels/
Title: Print Magazines with Trump Cover Images Attract More Readers Across Income, Education Levels
Description: Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI.
Allow: https://nielseniq.com/global/en/news-center/2018/mri-e-poll-identify-victorias-secret-aarp-herrs-as-celebrity-brand-alignment-winners-in-key-categories/
Title: MRI, E-Poll identify Victoria’s Secret, AARP, Herr’s as celebrity-brand alignment “winners” in key categories
Description: New insights from GfK MRI and E-Poll show which brands have the strongest alignment with fans of celebrity award nominees across TV, movie, and music categories.
Allow: https://nielseniq.com/global/en/news-center/2024/radio-audience-measurement-resources-2/
Title: Radio Audience Measurement - Resources - NIQ
Description: Training and Survey Schedules Prize Draw Information 2021 RAM Toolkit
Allow: https://nielseniq.com/global/en/insights/commentary/2018/basket-size-doesnt-matter-its-all-about-basket-diversity/
Title: Basket Size Doesn’t Matter - Basket Diversity Does. Here’s Why - NIQ
Description: Want to increase customer value? Think basket diversity, the most effective way to increase customer spending & making sure he keeps shopping in your store
Allow: https://nielseniq.com/global/en/insights/analysis/2024/helicopter-view-report/
Title: Quarterly Helicopter View Report: High-level results for C-level visionaries
Description: Designed for C-Suite executives, our report provides top line market intelligence. Draw your own conclusions about trends and identify opportunities!
Allow: https://nielseniq.com/global/en/events/2025/insight-summit-japan-2025/
Title: Insight Summit Japan 2025 - NIQ
Description: In order to consider future business strategies in the rapidly changing environment surrounding consumer electronics, It is essential to look back at the past, identify issues, and implement countermeasures based on speedy and data-driven analysis. This event aims to provide information on the current status of the consumer electronics market in Japan for strategic planning.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/navigating-economic-challenges/
Title: Navigating Economic Challenges - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-efficient-assortment-management-workshop/
Title: NielsenIQ Efficient Assortment Management Workshop - NIQ
Description: Manage categories in teams in a life-like simulation: create an assortment that will drive revenue and profit using the techniques learnt.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-most-desired-features-americans-want-from-the-connected-car/
Title: The most desired features Americans want from the connected car
Description: The most desired features Americans want from the connected car
Allow: https://nielseniq.com/global/en/news-center/2021/optimism-is-on-the-rise-among-us-consumers-but-57-say-they-will-be-cautious-about-going-back-out/
Title: Optimism is on the rise among US consumers; but 57% say they will be cautious about going back out - NIQ
Description: New GfK study also shows that vaccinated people are thinking and acting differently than non-vaccinated
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-navigating-inflation-2023/
Title: Webinar on Demand: Navigating Inflation Disruption in 2023 - NIQ
Description: NielsenIQ leaders discuss the impact of inflation and some of the ways emerging and growth brands can adapt to these changing tides.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/customer-centricity-building-on-the-benefits/
Title: Customer centricity: building on the benefits
Description: Customer centricity: building on the benefits
Allow: https://nielseniq.com/global/en/events/2025/dairy-industry-partner-panel/
Title: Dairy Industry Partner Panel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-real-stories-of-retail-media/
Title: The real stories of retail media - NIQ
Description: Discover the ins and outs of retail media strategies directly from the leaders and pioneers in the retail market
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-awards-annual-nextgen-prize-to-undergraduates-studying-millennials-mobile-apps-and-quick-serve-restaurants/
Title: GfK Awards Annual NextGen Prize to Undergraduates Studying Millennials, Mobile Apps, and Quick-Serve Restaurants
Description: A team of four students from Aurora University has won GfK’s fifth annual Next Generation (“NextGen”) Competition, which gives undergraduates firsthand experience in designing and executing market research projects.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-cite-self-esteem-as-top-motivation-for-grooming-4/
Title: Canadian Consumers Cite Self-Esteem as Top Motivation for Grooming
Description: According to new GfK research, 60% of Canadian consumers (ages 15 and older) say their number one motivation for personal grooming is “to feel good about myself.” The GfK study also shows that “to make a good impression on people whom I meet for the first time” and “to please my spouse or partner” were tied for second among leading reasons for grooming, with each cited by 30% of Canadian consumers.
Allow: https://nielseniq.com/global/en/landing-page/c360-forecasting-the-future/
Title: C360 Forecasting the Future - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/regiograph-support/
Title: RegioGraph Support - NIQ
Description: Get expert support for RegioGraph. Access FAQs, updates, and technical help to keep your geomarketing software running smoothly.
Allow: https://nielseniq.com/global/en/insights/multimedia/2016/the-future-of-media/
Title: The future of media
Description: The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/it-is-important-to-always-be-reachable/
Title: It is important to always be reachable
Description: We asked the online population in 22 countries about how strongly they agree or disagree with the statement, "To me, it is important to always be reachable wherever I am".
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-49-how-can-brands-embrace-sustainability-in-meaningful-and-believable-ways/
Title: How can brands embrace sustainability in meaningful ways? | Podcast
Description: 4 in 10 Americans said the pandemic made them more likely to take an active part in environmental causes. Tune in in our podcast now!
Allow: https://nielseniq.com/global/en/news-center/2023/elizabeth-buchanan-appointed-president-of-north-america-business-at-niq/
Title: Elizabeth Buchanan Appointed President of North America Business at NIQ - NIQ
Description: Discover how Elizabeth Buchanan is shaping the future at NielsenIQ as President of North America. Learn more about her vision and strategy!
Allow: https://nielseniq.com/global/en/news-center/2016/natural-and-grain-free-pet-food-serious-contenders/
Title: Natural and grain-free pet food: Serious contenders
Description: Natural pet food cornered well over half (58 percent) of the USA’s total $13 billion spend in the ‘pet specialty’ market last year, while grain-free came in just short of the 30 percent mark.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/confucian-stress/
Title: Confucian Stress
Description: Confucian Stress
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-iir-partner-for-groundbreaking-study-defining-the-future-of-insights/
Title: GfK, IIR Partner for Groundbreaking Study Defining the Future of Insights
Description: GfK and the Institute for International Research (IIR) have collaborated on a landmark study revealing where market research is headed in the next two years.
Allow: https://nielseniq.com/global/en/landing-page/bases-cannes-lion-2024_megan-belden/
Title: BASES Cannes Lion 2024_Megan Belden - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/hispanic-marketing-a-family-affair/
Title: Hispanic Marketing: A Family Affair
Description: Hispanic Marketing: A Family Affair
Allow: https://nielseniq.com/global/en/insights/education/2020/how-beverage-brands-use-data-for-regional-expansion/
Title: Expanding your horizons: How beverage manufacturers can use data to grow into new retailers and regions - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/discounters-win-out-as-shoppers-prioritise-savings-after-splurging-on-easter-celebrations/
Title: Discounters Win Out As Shoppers Prioritise Savings After Splurging On Easter Celebrations - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-acquires-revenue-management-optimization-provider-cornerstone-capabilities/
Title: NielsenIQ Acquires Cornerstone for Revenue Management AI
Description: NielsenIQ adds Cornerstone Capabilities to Connect, delivering AI‑powered revenue management with financial, promo & sales data integration.
Allow: https://nielseniq.com/global/en/news-center/2017/christian-bigata-joseph-joins-gfk-se-as-new-cfo/
Title: Christian Bigatà Joseph joins GfK SE as new CFO
Description: The Supervisory Board of GfK SE has appointed Christian Bigatà Joseph (42) as the new Chief Financial Officer and Management Board member of GfK SE, effective August 1, 2017.
Allow: https://nielseniq.com/global/en/news-center/2016/44-of-millennial-canadian-parents-plan-to-spend-more-on-back-to-school-shopping-this-year/
Title: 44% of Millennial Canadian Parents Plan to Spend More on Back-to-School Shopping This Year
Description: In a new GfK study, 44% of Canadian parents in the 25-to-34 age group (often referred to as Millennials) said they plan to spend more on back-to-school shopping this year – 10 points higher than the average (34%) for all Canadian parents.
Allow: https://nielseniq.com/global/en/insights/report/2025/go-technology/
Title: Go Technology Report June 2025: Why 6:12pm is the new 8pm
Description: Consumer behaviour has shifted, and consumers are going out earlier when visiting pubs, bars, and restaurants.
Allow: https://nielseniq.com/global/en/insights/report/2025/full-view-measurement/
Title: Full View™ - Measurement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/how-accurate-are-your-search-metrics/
Title: How accurate are your search metrics? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/smartphone-instant-messaging-the-dawn-of-a-new-era-in-communication/
Title: Smartphone Instant Messaging: The dawn of a new era in communication
Description: Smartphone Instant Messaging: The dawn of a new era in communication
Allow: https://nielseniq.com/global/en/insights/analysis/2019/how-us-millennials-are-shaping-online-fmcg-shopping-trends/
Title: How U.S. millennials are shaping online FMCG shopping trends - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/stay-ahead-of-the-curve-key-trends-in-consumer-technology/
Title: Stay Ahead of the Curve: Key Trends in Consumer Technology - NIQ
Description: Discover key trends in consumer tech for 2025 with experts Jan Lorbach & Ines Haaga. Learn about growth products, AI innovation, and market opportunities.
Allow: https://nielseniq.com/global/en/events/2022/nrfs-big-show-2023/
Title: NRF's Big Show 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/2014-major-consumer-trends-and-how-they-affect-automotive/
Title: 2014 major consumer trends – and how they affect Automotive
Description: 2014 major consumer trends – and how they affect Automotive
Allow: https://nielseniq.com/global/en/news-center/2016/four-in-ten-us-consumers-prefer-to-focus-on-savings-investments-rather-than-enjoying-life-today-2/
Title: Four in Ten US Consumers Prefer to Focus on Savings, Investments Rather Than ‘Enjoying Life Today’
Description: In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-million-dollar-fine-2/
Title: The million dollar fine - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/revenue-management-optimization/
Title: Revenue Management Optimization - NIQ
Description: Our Revenue Management Optimization workshop allows you to deep dive into the price & promotion tactics centered on data & analytics. This workshop offers key insights to help you make informed pricing & promotion decisions based on elasticities to maximize ROI.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-07-how-american-consumers-are-handling-the-covid-19-outbreak/
Title: Podcast: How American Consumers are Handling the COVID-19 Outbreak
Description: Since COVID-19, what purchases and plans have consumers postponed? What media are they consuming? And what new attitudes will influence their behavior with brands in the future?
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-omnichannel-intelligence-for-the-win-new-research-identifies-untapped-growth-opportunities/
Title: Webinar: Omnichannel Intelligence for the Win – New Research Identifies Untapped Growth Opportunities - NIQ
Description: Hear the experts discuss findings from Forrester’s latest report, address common omnichannel challenges and how brands and retailers can leverage data-driven intelligence to drive winning strategies for years to come.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/3-key-requirements-for-an-optimal-online-pricing-tool/
Title: 3 key requirements for an optimal online pricing tool
Description: A high-performing, high quality online pricing tool will give you more time and better market analytics on which to make your business decisions.
Allow: https://nielseniq.com/global/en/news-center/2016/57-of-tv-viewers-report-regular-binge-viewing-up-12-in-just-10-months/
Title: 57% of TV Viewers Report Regular Binge Viewing – Up 12% in Just 10 Months
Description: According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost 6 in 10 (57%) TV viewers saying they have regularly watched three or more episodes of the same show in one sitting – whether that be via streaming, DVR, VOD or TV marathons.
Allow: https://nielseniq.com/global/en/news-center/2018/gfks-futurebuy-study-records-major-leaps-in-us-mobile-shopping/
Title: GfK’s FutureBuy® study records major leaps in US mobile shopping
Description: Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.
Allow: https://nielseniq.com/global/en/news-center/2023/2023-niq-bases-breakthrough-innovation-awards-in-australia-and-new-zealand/
Title: 2023 NIQ BASES Breakthrough Innovation Awards in Australia and New Zealand - NIQ
Description: Discover key insights from the 2023 NielsenIQ BASES Breakthrough Innovation Awards for Australia and New Zealand. Learn more today!
Allow: https://nielseniq.com/global/en/client-learning/introduction-to-category-management/
Title: Introduction to Category Management - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/women-and-mobile-payments/
Title: Women and mobile payments
Description: Women and mobile payments
Allow: https://nielseniq.com/global/en/insights/webinar/2025/keeping-the-spark-webinar/
Title: Keeping the Spark webinar - NIQ
Description: Learn what portfolio levers to pull to drive growth. Should you consider pricing strategies, optimize pack sizes, or introduce innovations?
Allow: https://nielseniq.com/global/en/news-center/2023/device-that-would-turn-consumers-into-ev-energy-distributors-wins-gfks-2023-nextgen-data-science-competition/
Title: Device that would turn consumers into EV energy distributors wins GfK’s 2023 NextGen Data Science Competition - NIQ
Description: Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Association event
Allow: https://nielseniq.com/global/en/insights/analysis/2024/wisps-of-smoke-that-signal-a-season-of-change-in-the-us-outdoor-grilling-landscape/
Title: Wisps of Smoke that Signal a Season of Change in the US Outdoor Grilling Landscape - NIQ
Description: Explore how technology is transforming lawn care with advancements in battery-powered mowers and evolving consumer preferences. Learn about the latest trends and future of lawn equipment.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/why-is-cross-media-so-important/
Title: Why is cross-media so important?
Description: In this blog, we’ll share some top trends from eight very different markets: Germany, Mexico, UK, Poland, Russia, Indonesia, Brazil and Netherlands.
Allow: https://nielseniq.com/global/en/events/2021/revenue-management-optimization-workshop/
Title: Revenue Management - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/program-linkontro-2025/
Title: Program Linkontro 2025 - NIQ
Description: Discover the topics, speakers and full program of Linkontro 2024, the premier event in the Italian FMCG sector.
Allow: https://nielseniq.com/global/en/news-center/2019/mrc-renews-accreditation-of-mri-syndicated-measurement-service/
Title: MRC renews accreditation of MRI syndicated measurement service
Description: The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service.
Allow: https://nielseniq.com/global/en/insights/events/2023/2023-canada-warning-labels-webinar/
Title: 2023 Canada Warning Labels Webinar - NIQ
Description: Watch our latest webinar on warning label implications as we discuss front of package nutrition labelling in Canada and what you can do today to prepare for tomorrow.
Allow: https://nielseniq.com/global/en/news-center/2019/decision-by-european-central-bank-stimulates-german-consumer-climate/
Title: Decision by European Central Bank stimulates German Consumer Climate
Description: Findings of the GfK German Consumer Climate Study for September 2019.
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-february-2025/
Title: France On Premise Consumer Pulse Report: February 2025 - NIQ
Description: This monthly On Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from January to February 2025 in France.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-american-on-premise-exploring-category-and-channel-opportunities/
Title: The American On Premise: Exploring Category and Channel Opportunities - NIQ
Description: The RTD category remains a popular beverage choice for American consumers, particularly among On Premise drinkers who are interested in discovering various expressions, flavors, and alcohol bases.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-retail-share-of-private-consumption-europe-2022/
Title: Map of the Month: Retail share of private consumption, Europe 2022 - NIQ
Description: GfK’s Map of the Month for August shows the retail share of private consumption in 31 European countries in 2022.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/high-frequency-retail-personalization-the-right-marketing-offer-at-the-right-time-heres-how-you-do-it/
Title: High Frequency Retail Personalization: The Right Marketing Offer at the Right Time - Here’s How You Do It - NIQ
Description: The key to high frequency retail personalization success is providing customers with the right offers at the right time through the right channel
Allow: https://nielseniq.com/global/en/landing-page/2024-super-zoo-aug-14-16/
Title: 2024 Super Zoo Aug 14-16 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/3-steps-to-evaluate-the-out-of-box-product-experience/
Title: 3 steps to evaluate the out-of-box product experience
Description: When organizations involve users in the out of box experience design, they will learn what users expect from the product before they use it.
Allow: https://nielseniq.com/global/en/news-center/2021/ongoing-pandemic-leads-to-further-growth-of-global-it-market-in-the-first-half-of-2021/
Title: Ongoing pandemic leads to further growth of global IT market in the first half of 2021 - NIQ
Description: Ongoing pandemic leads to further growth of global IT market in the first half of 2021 Nuremberg, September 14, 2021 – The global IT retail market recorded nearly $63.9 billion in the first half of 2021 (excluding North America). This was a +27 percent increase from the same period last year. The stay-at-home trend remains relevant and double-digit growth rates are observed across IT hardware and accessories. GfK expects this trend to continue in the second half of the year. These are GfK’s findings for the global IT market.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-june-2024/
Title: Foodservice Price Index June 2024 - NIQ
Description: Year-on-year inflation in the foodservice sector has fallen for 12 months in a row, the latest Foodservice Price Index (FPI) report from Prestige Purchasing and CGA by NIQ reveals.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/fresh-trends-tracking-the-four-trends-driving-growth-across-fresh/
Title: Fresh trends: Tracking the four trends driving growth across the fresh section - NIQ
Description: Explore the four key trends driving growth in the fresh food sector and learn how to capitalize on them. Read more now!
Allow: https://nielseniq.com/global/en/landing-page/best-brands-services-brand-en/
Title: Best Services Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/is-the-time-right-for-the-smartwatch/
Title: Is the time right for the smartwatch?
Description: Is the time right for the smartwatch?
Allow: https://nielseniq.com/global/en/insights/commentary/2014/phablets-a-growing-market-for-growing-mobile-devices/
Title: Phablets: a growing market for 'growing' mobile devices
Description: Phablets: a growing market for 'growing' mobile devices
Allow: https://nielseniq.com/global/en/insights/infographic/2024/map-of-the-month-gfk-retail-centrality-germany-2024/
Title: Map of the Month: GfK Retail Centrality, Germany 2024 - NIQ
Description: Our Geomarketing Map of the Month for November shows the regional distribution of retail centrality in Germany in 2024.
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-iiex-europe-2023/
Title: NIQ BASES | IIEX Europe 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-the-cpg-guys-podcast-episode-4-the-full-view-of-consumer-behavior/
Title: NIQ + The CPG Guys Podcast Episode 4: The Full View of Consumer Behavior - NIQ
Description: Explore key insights on consumer behavior with the CPG Guys on NielsenIQ's podcast. Dive deeper into the data trends. Listen now!
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-consumer-insights-for-mobile-programmatic-advertising/
Title: GfK Consumer Insights for Mobile Programmatic Advertising
Description: Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-simmons-to-reveal-connections-between-streaming-tv-and-political-engagement-at-mavericks-of-media/
Title: MRI-Simmons to reveal connections between streaming TV and political engagement at Mavericks of Media
Description: At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-value-of-data-infographic/
Title: The Value of Data and Insights: ROI for Emerging Brands - NIQ
Description: Investing in data and insights can feel like a burden. But, you're missing out on valuable growth opportunities and a good ROI without it.
Allow: https://nielseniq.com/global/en/news-center/2019/4k-is-becoming-the-standard-for-todays-tvs-2/
Title: 4K is becoming the standard for today’s TVs
Description: GfK findings for the global TV market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/landing-page/intelligence-reimagined-innovate-your-products/
Title: Consumer 360® 2020: Innovate your products - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/
Title: Client learning - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/festive-frugality-in-2022-as-south-african-consumers-tread-a-fine-line-between-spoiling-and-saving/
Title: Festive frugality in 2022 as South African consumers tread a fine line between spoiling and saving - NIQ
Description: As the South African retail sector enters the traditionally buoyant festive shopping season the big question is: will shoppers continue their traditional seasonal shopping sprees despite the obvious financial constraints and price pressures?
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-shopper-south-koreans-young-shopper-what-they-expect-from-retailers/
Title: Young shopper: south korean’s young shopper – What they expect from retailers
Description: Young shopper: south korean’s young shopper – What they expect from retailers
Allow: https://nielseniq.com/global/en/news-center/2021/mri-simmons-study-reveals-widespread-support-for-lgbtq-and-gender-identity-diversity-in-us/
Title: MRI-Simmons study reveals widespread support for LGBTQ and gender identity diversity in US - NIQ
Description: More than 2 in 3 Americans support these causes and communities
Allow: https://nielseniq.com/global/en/insights/report/2024/wine-in-italy-report/
Title: Italy Wine Report - NIQ
Description: CGA by NIQ’s On Premise Italy Wine Report provides expert insights into the wine category in Italy, empowering businesses to capitalise on numerous market opportunities by exploring the size of the wine opportunity, consumption frequency, and preferences categorized by wine type.​
Allow: https://nielseniq.com/global/en/news-center/2021/system-to-recycle-lithium-ion-batteries-from-evs-hybrids-wins-gfk-nextgen-hackathon/
Title: System to recycle Lithium Ion batteries from EVs, hybrids wins GfK NextGen Hackathon - NIQ
Description: Experts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle technology
Allow: https://nielseniq.com/global/en/events/2025/sharjah-international-book-fair/
Title: Sharjah International Book Fair - NIQ
Description: The Sharjah International Book Fair is dedicated to creating a vibrant nation of avid readers. NielsenIQ BookData will be there.
Allow: https://nielseniq.com/global/en/news-center/2020/capitalizing-on-innovation-trends-today-will-drive-business-growth-in-the-new-normal/
Title: Capitalizing on innovation trends today will drive business growth in the new normal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/egyptian-consumers-successfully-navigate-a-sea-of-inflationary-pressures/
Title: Egyptian consumers successfully navigate a sea of inflationary pressures - NIQ
Description: Despite an onslaught of inflationary pressures and economic challenges, Egyptian consumers are showcasing resilience and adaptability.
Allow: https://nielseniq.com/global/en/insights/report/2024/mixed-drinks-report-h2-2024/
Title: Mixed Drinks Report H2 2024 - NIQ
Description: The latest Mixed Drinks Report from CGA by NIQ reveals who the cocktail consumer is, their drinking habits, and the key factors driving their choices. Uncover how channel and occasion impact cocktail consumption, discover what’s influencing venue selection, and stay up-to-date on emerging flavors and ingredient trends that are capturing attention in the market.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/on-trend-in-the-on-premise-whats-stirring-americas-cocktail-culture/
Title: On Trend in the On-Premise: What’s Stirring America’s Cocktail Culture - NIQ
Description: The wider cocktail category is arguably one of the most exciting and profitable segments in the US On-Premise right now. However, fully capturing such strong potential requires a clear understanding of the underlying trends. Matt Crompton, Vice President On Premise - Americas, draws on some of NIQ’s latest research to explore the flavours, dynamics, and behaviours shaping cocktail consumption and what they reveal about today's American consumers.
Allow: https://nielseniq.com/global/en/landing-page/thought-leadership-hub/total-commerce-your-seasonal-insights/
Title: Total Commerce: Your Seasonal Insights - NIQ
Description: Discover the growth opportunities that seasonal shopping occasions can unlock for your brand.
Allow: https://nielseniq.com/global/en/landing-page/label-insight-vendor-onboarding/
Title: Label Insight Vendor Onboarding - NIQ
Description: Help your business partners by joining our global supplier onboarding program
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/episode-74-why-arent-we-all-driving-evs/
Title: Why aren't we all driving EVs?
Description: Join us as we explore people's perceptions of EVs, their purchase concerns, and strategies to overcome them.
Allow: https://nielseniq.com/global/en/news-center/2017/consumer-climate-in-germany-picking-up-further/
Title: Consumer climate in Germany picking up further
Description: Findings of the GfK Consumer Climate Study for June 2017
Allow: https://nielseniq.com/global/en/info/penetration-pricing/
Title: Penetration pricing - NIQ
Description: Learn about penetration pricing, its benefits, types, importance for businesses, advantages, disadvantages, and how NIQ can assist you in optimizing your pricing strategy.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-42-are-we-back-an-update-on-consumers-and-covid-19/
Title: Are we “back”? An update on consumers and COVID-19 | Podcast
Description: In this episode, Stacy Bereck gives us updates on the latest consumer pulse data- including the difference between vaccinated and non-vaccinated consumers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-88-consumer-outlook-2024-technology-gen-alpha/
Title: Consumer Outlook 2024: Technology & Gen Alpha
Description: From electric vehicle demand to new technology, discover what’s driving your market in this new episode featuring the Future of Mobility report.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/thumbs-up-or-down-can-emojis-help-make-surveys-smartphone-friendly/
Title: Thumbs up or down: Can emojis help make surveys smartphone friendly?
Description: Emojis are a wordless language consisting of small images – the smiley face, of course, but also many variations that express a range of emotions.
Allow: https://nielseniq.com/global/en/insights/report/2016/gfk-releases-new-geodata-for-australia-and-new-zealand/
Title: GfK releases new geodata for Australia and New Zealand
Description: GfK has released new, expanded map editions for Australia and New Zealand that reflect the latest regional changes. Digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-releases-new-digital-maps-for-australia/
Title: GfK releases new digital maps for Australia
Description: GfK has released a new, completely overhauled map edition for Australia.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsens-new-retail-pricing-analytics-brings-visibility-and-stability-to-an-unstable-pricing-landscape/
Title: Nielsen's new retail pricing analytics brings visibility and stability to an unstable pricing landscape - NIQ
Description: Nielsen Global Connect today announced the successful rollout of its retail pricing analytics tools to power strategic pricing decisions
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-internet-of-things-towards-contextual-technology/
Title: The Internet of Things: towards Contextual Technology
Description: The Internet of Things: towards Contextual Technology
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-increases-two-points-to-5-but-when-will-the-squeeze-in-living-standards-hit-home/
Title: UK Consumer Confidence increases two points to - 5. But when will the squeeze in living standards hit home?
Description: GfK’s long-running Consumer Confidence Index increased two points to - 5 in May. Four of the five measures increased, and one remained unchanged.
Allow: https://nielseniq.com/global/en/info/celebrating-milestones-one-year-together-and-90-years-of-gfk-knowledge/
Title: Celebrating Milestones: One Year Together and 90 Years of GfK Knowledge
Description: This summer, we are celebrating 2 milestones: the 1st anniversary of NielsenIQ and GfK joining forces, and remarkable 90 years of GfK. Find out more!
Allow: https://nielseniq.com/global/en/insights/commentary/2023/holiday-shopping-mastering-personalization-and-retail-media/
Title: Holiday Shopping: Mastering Personalization and Retail Media - NIQ
Description: The holiday season may not be perfect for traditional strategies, but is an opportunity to innovate new avenues in personalization & retail media
Allow: https://nielseniq.com/global/en/insights/report/2025/breaking-through-in-chinas-dairy-industry/
Title: Breaking Through in China's Dairy Industry - NIQ
Description: NielsenIQ China released report titled "Navigating Cycles, Breaking Through Locally: Insights into China's Dairy Industry Trends," using data and case studies to decode the growth challenges of the dairy sector.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/the-evolution-of-super-bowl-consumption/
Title: The evolution of super bowl consumption - NIQ
Description: Discover key trends in Super Bowl consumption with NielsenIQ's expert analysis. Elevate your strategy—read now!
Allow: https://nielseniq.com/global/en/events/2022/workshops_for_baltics/
Title: Nielsen IQ Workshops 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/korea-on-premise-consumer-pulse-report-february-2025/
Title: Korea On Premise Consumer Pulse Report: February 2025 - NIQ
Description: This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/en/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/canadians-rank-low-in-making-healthy-choices-about-food-ingredients/
Title: Canadians rank low in making healthy choices about food ingredients
Description: While Canadians have been hearing the “good word” about healthy eating for decades, GfK research suggests that this raised awareness is not always leading to smart food choices.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-selects-answerrockets-ai-powered-analytics-platform-to-automate-insights-generation/
Title: Nielsen selects AnswerRocket's AI-powered analytics platform to automate insights generation - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/risk-and-rise-state-of-fmcg-in-eastern-europe/
Title: Risk and rise: State of FMCG in Eastern Europe - NIQ
Description: Explore the latest FMCG trends in Eastern Europe with our in-depth analysis. Discover key insights and opportunities. Read now!
Allow: https://nielseniq.com/global/en/news-center/2024/fmcg-consumption-continues-to-drive-growth-in-q4-23-niq/
Title: FMCG Consumption continues to drive growth in Q4 '23: NIQ - NIQ
Description: FMCG Quarterly Snapshot for Q4 2023 released by NielsenIQ reveals that the Indian FMCG Industry experienced growth in value, indicating positive consumption patterns at an All India Level
Allow: https://nielseniq.com/global/en/landing-page/bases-uk-pro-bono-initiaitive/
Title: BASES UK Pro Bono Minority Business Consulting Initiative - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/ipg-autumn-conference/
Title: IPG Autumn Conference - NIQ
Description: The IPG 2025 Autumn Conference is a packed day of inspiring speakers, practical advice and brilliant networking for independent publishers.
Allow: https://nielseniq.com/global/en/landing-page/niq-private-dinner-consumer-goods-summit/
Title: NIQ Private Dinner - Consumer Goods Summit - NIQ
Description: This dinner is by invitation only. To learn more, please contact your account representative.
Allow: https://nielseniq.com/global/en/news-center/2016/consumer-electronics-market-benefits-from-european-football-championship/
Title: Consumer Electronics market benefits from European football championship
Description: GfK TEMAX® results for Western Europe for the second Quarter 2016.
Allow: https://nielseniq.com/global/en/insights/report/2021/whats-next-in-automotive-industry-growth-accelerators/
Title: Automotive Growth Accelerators: Next Industry Drivers
Description: NielsenIQ's global automotive study provides the automotive industry with a holistic understanding of customers’ behavioral changes.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-the-winds-of-change-insights-into-indias-life-insurance-industry/
Title: Navigating the Winds of Change: Insights into India's Life Insurance Industry - NIQ
Description: Gain latest insights into India's Life Insurance Industry that will help you navigate change and optimize your strategies!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/time-to-reset-asias-fmcg-pricing-and-promotion-strategies/
Title: Time to reset Asia’s pricing strategy for FMCG - NIQ
Description: Shopper price elasticity in Asia declined as a result of the pandemic; now’s the time to re-evaluate your FMCG pricing and promotional strategies.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-hackathon-competition-will-focus-on-innovations-for-electric-vehicles-hybrids/
Title: GfK hackathon competition will focus on innovations for electric vehicles, hybrids - NIQ
Description: Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize
Allow: https://nielseniq.com/global/en/events/2025/%F0%9F%93%8A-pulse-2025-your-guide-to-romanias-socio-economic-market-evolution/
Title: 📊 Pulse 2025 — Your Guide to Romania’s Socio-Economic & Market Evolution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/posting-64-growth-freeze-dried-is-fastest-growing-food-segment-at-pet-specialty-retail/
Title: Posting 64% Growth, Freeze-Dried Is Fastest-Growing Food Segment at Pet Specialty Retail
Description: According to new data from GfK’s point-of-sale panel in the US, freeze-dried SKUs have shown the strongest sales growth at pet retail – but grain-free remains a “most valuable player.”
Allow: https://nielseniq.com/global/en/landing-page/taste-trendsetters-elevating-foodservice-and-retail-experiences/
Title: Taste Trendsetters: Elevating Foodservice and Retail Experiences - NIQ
Description: Discover the latest trends shaping the foodservice and retail industries.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/founders-series-danessa-myricks/
Title: Video: Crafting Confidence: How Danessa Myricks Transformed the Beauty Industry - NIQ
Description: Discover the inspiring journey of Danessa Myricks, a beauty industry trailblazer who turned setbacks into success. Learn how she leveraged her expertise, innovative strategies, and data-driven decisions to build a renowned brand now featured in major retailers like Sephora and Amazon.
Allow: https://nielseniq.com/global/en/insights/infographic/2019/infographic-sustainability-trends-in-european-household-appliances/
Title: Infographic: Sustainability Trends in European Household Appliances
Description: What are really important for consumers purchasing Technical Consumer Goods (TCG) such as washing machines, dryers and refrigerators?
Allow: https://nielseniq.com/global/en/news-center/2017/german-consumers-still-in-a-positive-mood/
Title: German consumers still in a positive mood
Description: The very positive mood among German consumers continues into July, too.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/relative-relevance-navigating-the-long-tail/
Title: Relative Relevance: Navigating the Long Tail - NIQ
Description: Many retailers are using predictive analytics to understand what their customers will buy next. But are they using the best strategy to leverage this information? In this post we examine how retailers can use the concept of relative relevance to pinpoint the best long tail offers to delight customers and drive growth.
Allow: https://nielseniq.com/global/en/events/2025/niq-taiwan-2025-fmcg-outlook/
Title: NIQ Taiwan 2025 FMCG Outlook - NIQ
Description: Looking ahead to 2025, NIQ Taiwan has identified three emerging trends reshaping consumer demand: the pet economy, health consciousness, and premiumisation through value. This seminar will delve into the hidden opportunities behind these trends and explore how brands can leverage differentiated channel strategies and trend-driven momentum to gain a competitive edge in today’s rapidly evolving consumer landscape.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/what-customers-actually-buy-and-why-its-not-your-product/
Title: What customers actually buy, and why it’s not your product
Description: What customers actually buy, and why it’s not your product
Allow: https://nielseniq.com/global/en/about-us/shaun-zitting/
Title: Meet Shaun Zitting: Chief Human Resources Officer at NIQ
Description: Shaun Zitting leads global HR at NielsenIQ, driving engagement and transformation. Learn more about her leadership and vision in HR innovation.
Allow: https://nielseniq.com/global/en/insights/education/2022/supply-chain-readiness-for-cpg-brands/
Title: Supply Chain Readiness for CPG Brands - NIQ
Description: With supply chain issues in the news every day, it's more important than ever to have a supply chain readiness plan. Here are the steps.
Allow: https://nielseniq.com/global/en/info/competitive-landscape-analysis/
Title: Competitive Landscape Analysis - NIQ
Description: Learn more about competitive landscape analysis with NIQ.
Allow: https://nielseniq.com/global/en/news-center/2020/42-of-us-consumers-think-news-about-the-seriousness-of-covid-19-is-exaggerated-gfk/
Title: 42% of US consumers think news about the seriousness of COVID-19 is “exaggerated” – GfK
Description: While most of the US remains on some form of lockdown this week, many Americans say they still have doubts about the news they are receiving on COVID-19.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/purchasing-behaviour-characteristics-across-canada/
Title: Purchasing behavior characteristics across Canada - NIQ
Description: Explore key insights into Canadian purchasing behaviors with NielsenIQ's in-depth analysis. Discover trends now!
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-down-versus-prior-year-impacted-by-growth-projects/
Title: GfK down versus prior year – impacted by growth projects
Description: 1.7 percent organic decline in salesAdjusted operating income approximately €154 millionMargin 10.4 percent (prior year: 12.2 percent)
Allow: https://nielseniq.com/global/en/insights/education/2023/2023-hard-cider-trends-for-emerging-brands/
Title: 2023 Hard Cider Trends for Emerging Brands - NIQ
Description: Growing an emerging BevAl brand is tough. We've broken down the biggest trends affecting the demand for cider brands in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2019/informed-influencers-and-powerful-purchasers-the-asian-american-consumer-journey/
Title: Informed influencers and powerful purchasers: The Asian American consumer journey - NIQ
Description: Asian American consumers represent one of the biggest growth opportunities for brands that are able to reach them with culturally nuanced messages.
Allow: https://nielseniq.com/global/en/news-center/2023/nielseniq-renews-the-ceo-pledge-with-the-lead-network-europe/
Title: NielsenIQ Renews the CEO Pledge with the LEAD Network Europe - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/teenagers-and-higher-income-households-most-likely-to-struggle-with-technology-addiction/
Title: Teenagers and higher-income households most likely to struggle with technology addiction
Description: One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
Allow: https://nielseniq.com/global/en/insights/report/2016/whats-at-the-heart-for-the-singapore-consumer-in-brands/
Title: What’s at the heart of the Singapore consumer in brands? - NIQ
Description: Discover key insights into Singaporean consumer brand preferences and trends. Learn more and stay ahead in the market!
Allow: https://nielseniq.com/global/en/events/2025/gfk-niq-gtdc-summit-north-america-2025/
Title: GfK/NIQ's GTDC Summit North America 2025 - NIQ
Description: We are pleased to invite you to our exclusive breakfast client event, during which you will get a glimpse of latest market & consumer trends, as well as an update on NielsenIQ service enhancements
Allow: https://nielseniq.com/global/en/news-center/2025/niq-expands-omnishopper-panel-setting-new-industry-standard-in-data-accuracy-and-consumer-insights/
Title: NIQ Expands Omnishopper Panel, Setting New Industry Standard in Data Accuracy and Consumer Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/during-times-of-uncertainty-let-consumers-take-the-wheel/
Title: During times of uncertainty, let consumers take the wheel - NIQ
Description: Explore how consumer behavior shifts during uncertainty and how businesses can adapt. Learn key strategies for success. Read more!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-shopper-online-vs-in-store-how-italians-youngsters-shop/
Title: Young Shopper: Online vs. in-store - how Italians youngsters shop
Description: Young Shopper: Online vs. in-store - how Italians youngsters shop
Allow: https://nielseniq.com/global/en/insights/report/2025/brandbank-the-2025-product-content-experience/
Title: The 2025 Product Content Experience - NIQ
Description: Explore 2025 product content trends, shifting shopper priorities, and emerging technologies transforming retail. Download the free guide today!
Allow: https://nielseniq.com/global/en/insights/commentary/2022/inside-the-minds-of-remote-workers/
Title: Inside the minds of remote workers
Description: Who is the remote worker? How has the global pandemic affected tech & durables experiences? Discover the opportunities remote working brings for brands.
Allow: https://nielseniq.com/global/en/landing-page/2024-unfi-holiday-and-winter-show/
Title: 2024 UNFI Holiday and Winter Show - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/electrolux-ukraine-optimizing-sales-during-black-friday/
Title: Electrolux Ukraine: Optimizing Sales During Black Friday - NIQ
Description: Discover how Electrolux Ukraine boosted Black Friday sales with strategic insights. Learn from their success story. Read more!
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-remains-stable-in-august-at-13/
Title: UK Consumer Confidence remains stable in August at -13 - NIQ
Description: Confidence in personal finances is up, but expectations for the UK economy slip for first time since February.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsens-newest-roster-of-connected-partners-leverage-cutting-edge-digital-technology-and-help-spread-social-responsibility/
Title: Nielsen's newest roster of connected partners leverage cutting-edge digital technology and help spread social responsibility - NIQ
Description: Discover how Nielsen's latest connected partners use advanced digital tech for social good. Learn more about our impact!
Allow: https://nielseniq.com/global/en/insights/report/2025/pub-accommodation-review-2025/
Title: Pub Accommodation Review 2025
Description: Exclusive research into consumer and operator sentiment from CGA by NIQ and Stay in a Pub, in partnership with Zonal and VisitEngland.
Allow: https://nielseniq.com/global/en/news-center/2018/global-smartphone-market-goes-large-for-premium-priced-devices/
Title: Global smartphone market goes large for premium priced devices
Description: GfK findings for the global telecom market to be released at IFA 2018 in Berlin.
Allow: https://nielseniq.com/global/en/about-us/curtis-miller/
Title: Meet Curtis Miller: Chief Strategy Officer at NIQ
Description: Discover Curtis Miller at NielsenIQ, our Chief Strategy Officer. Learn about his roles at NIQ. Explore now!
Allow: https://nielseniq.com/global/en/info/prototypical-extreme-multi-label-classification-with-a-dynamic-margin-loss/
Title: Prototypical Extreme Multi-label Classification with a Dynamic Margin Loss - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/more-than-half-of-americans-prefer-relaxing-vacations-over-active-ones/
Title: More than half of Americans prefer relaxing vacations over active ones
Description: A GfK global study in 17 countries reveals that more than half (54%) of people in the US prefer a vacation where they “relax and take it easy”--- while another 38% would opt for “an active vacation where I do or see lots of things.”
Allow: https://nielseniq.com/global/en/info/geomarketing-insights/
Title: Geomarketing Insights - NIQ
Description: Access Geomarketing insights, downloads and webinar recordings for smarter business decisions.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/be-the-master-of-your-ideas-unconventional-ways-to-thinking-and-problem-solving/
Title: Be the Master of Your Ideas: Unconventional Ways to Thinking and Problem Solving
Description: Be the Master of Your Ideas: Unconventional Ways to Thinking and Problem Solving
Allow: https://nielseniq.com/global/en/insights/report/2024/business-confidence-survey-august-2024/
Title: Business Confidence Survey August 2024 - NIQ
Description: Britain’s hospitality leaders are cautious about the future as pressure on the cost of doing business continues, CGA by NIQ’s latest Business Confidence Survey reveals.
Allow: https://nielseniq.com/global/en/info/regiograph-support-portal/
Title: RegioGraph Support Portal: GfK Connect
Description: Access the RegioGraph Support Portal for downloads, updates, and expert help. Get the tools and guidance you need to keep your software running smoothly.
Allow: https://nielseniq.com/global/en/insights/report/2023/hospitality-market-monitor-april-2023/
Title: Hospitality Market Monitor - Issue 38 - NIQ
Description: Britain has suffered a net decline of 4,593 licensed premises in the last year to March 2023, the new Hospitality Market Monitor from CGA by NIQ and AlixPartners shows—but the resilience of managed groups means the rate of closures has slowed in the last quarter.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-inks-deal-with-wine-com-expanding-its-online-coverage-with-the-countrys-largest-wine-e-tailer/
Title: Nielsen inks deal with Wine.com, expanding its online coverage with the country’s largest wine e-tailer - NIQ
Description: Wine.com will share its purchase data with Nielsen, providing clients with a view into the previously opaque online wine channel.
Allow: https://nielseniq.com/global/en/news-center/2016/uk-consumer-confidence-index-still-in-negative-territory-at-1/
Title: UK: Consumer Confidence Index still in negative territory at -1
Description: GfK’s long-running UK Consumer Confidence Index remained the same in June at -1. Two of the measures used to calculate the Index saw increases this month, with one measure showing a decrease and the remaining two measures staying the same.
Allow: https://nielseniq.com/global/en/insights/commentary/2011/nfc-the-next-stage-in-the-evolution-of-wireless-technology/
Title: NFC: the next stage in the evolution of wireless technology?
Description: NFC: the next stage in the evolution of wireless technology?
Allow: https://nielseniq.com/global/en/news-center/2020/coronavirus-fears-ease-as-south-africans-agonise-about-the-economy/
Title: Coronavirus fears ease as South Africans agonise about the economy
Description: Unemployment and the economy have now displaced COVID-19 as the top concerns for South African consumers.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/belgians-are-light-green-at-best-sustainability-is-important/
Title: Belgians are light green at best: Sustainability is important - NIQ
Description: Belgians are light green at best: Sustainability is important in attitude but not followed through in (all) behaviors #GrowthforKnowledge #sustainability #ecology #gfkbelgium
Allow: https://nielseniq.com/global/en/news-center/2015/regular-users-of-netflix-in-the-us-watch-10-tv-shows-per-week-via-the-service-level-has-doubled-in-three-years/
Title: Regular Users of Netflix in the US Watch 10 TV Shows Per Week via the Service; Level Has Doubled in Three Years
Description: Regular (monthly) Netflix users in the US say they watch 10 shows per week via the platform – as well as 4 movies during the same timeframe.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-insights-association-challenge-undergraduates-to-turn-data-into-sustainability-innovations/
Title: GfK, Insights Association challenge undergraduates to turn data into sustainability innovations - NIQ
Description: Winning team gets $5,000 grand prize, presentation slot at Insights Association’s Annual Conference
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-optimizing-eretail-visibility/
Title: Ebook: Optimizing eretail visibility - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/indurama-building-and-supporting-strategic-initiatives-rooted-in-gfknewron-predict/
Title: Indurama Boosts Sales with gfknewron Predict Platform
Description: How access to near real-time data and AI-based recommendations transformed Indurama’s sales and marketing strategy. Read the success story!
Allow: https://nielseniq.com/global/en/insights/education/2022/pumpkin-pie-or-apple-consumers-share-their-thanksgiving-this-or-that/
Title: Pumpkin pie or apple? Consumers share their Thanksgiving "this or that" - NIQ
Description: NielsenIQ survey provides insights into consumer choices around food, clothing, and who will be around the table at Thanksgiving this year.
Allow: https://nielseniq.com/global/en/panel/welcome-to-the-atlanta-lab/
Title: Welcome to the Atlanta lab - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-cite-self-esteem-as-top-motivation-for-grooming-2/
Title: Canadian Consumers Cite Self-Esteem as Top Motivation for Grooming
Description: According to new GfK research, 60% of Canadian consumers (ages 15 and older) say their number one motivation for personal grooming is “to feel good about myself.” The GfK study also shows that “to make a good impression on people whom I meet for the first time” and “to please my spouse or partner” were tied for second among leading reasons for grooming, with each cited by 30% of Canadian consumers.
Allow: https://nielseniq.com/global/en/news-center/2017/cross-platform-specialist-joins-gfk-to-lead-media-entertainment-in-north-america/
Title: Cross-platform specialist joins GfK to lead Media & Entertainment in North America
Description: John Sollecito, who has held management positions in research at major media organizations, has become Executive Vice President and team leader of Media & Entertainment for GfK in North America.
Allow: https://nielseniq.com/global/en/landing-page/bevnet/
Title: BevNet - NIQ
Description: Beverage brands of all sizes deserve the Full View™. Byzzer™ by NIQ delivers comprehensive insights at an affordable price. Get started today!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-36-a-successful-products-journey-from-idea-to-launch/
Title: A successful product's journey from idea to launch | Podcast
Description: What makes a successful product? From sparked idea to development to launch, understand what's tips the scale.
Allow: https://nielseniq.com/global/en/info/multi-label-classification-of-promotions-in-digital-leaflets-using-textual-and-visual-information/
Title: Multi-label classification of promotions in digital leaflets using textual and visual information - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/reporting-back-from-facebooks-global-partner-summit/
Title: Reporting back from Facebook’s Global Partner Summit
Description: As one of Facebook’s measurement partners, we have been tasked with providing a holistic view of ad campaigns for its advertisers.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/four-reasons-retailers-should-switch-to-always-on-promotions/
Title: Four Reasons Retailers Should Switch to “Always On” Promotions - NIQ
Description: In this blog we discuss the idea of "always on" promotions approach and explain it's main advantages and possibilities in the age of personalization based on AI and machine learning.
Allow: https://nielseniq.com/global/en/landing-page/ecrm-2/
Title: ecrm - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/evaluating-the-impact-of-print-advertising/
Title: Evaluating the impact of print advertising
Description: Evaluating the impact of print advertising
Allow: https://nielseniq.com/global/en/insights/commentary/2025/one-in-a-million-how-books-consumers-data-shapes-up/
Title: One in a million: how Books & Consumers data shapes up - NIQ
Description: We have surpassed one million book purchases recorded through our B&C survey! That’s based on our current methodology going back to 2012, and that million and a bit breaks down to nearly 820k print, 155k e-book and 31k audiobook purchases.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/client-academy-episode-2-promo-power-hour/
Title: Client Academy, Episode 2: Promo Power Hour - NIQ
Description: Learn crucial and basic concepts of the art of promoting well through different observed market strategies and real success examples
Allow: https://nielseniq.com/global/en/insights/commentary/2023/unlocking-growth-for-the-next-3-years-today/
Title: Unlocking growth for the next 3 years, today - NIQ
Description: Delve into expert talks on market conditions, trends, and growth opportunities that lie ahead for Tech & Durables in 2024 and beyond. Register for the webinar.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/indonesias-fmcg-industry-continues-to-recover-despite-inflation/
Title: Indonesia's FMCG industry continues to recover despite inflation - NIQ
Description: Toward the end of 2021, we observed the acceleration of inflation in Indonesia, with different categories feeling more pressure than others.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/environmental-values-and-ethical-shopping/
Title: Environmental values and ethical shopping
Description: With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally - by country, by gender and by age.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-global-connect-and-1010data-expand-relationship-to-serve-the-growing-need-for-collaborative-analytics-and-data-sharing-solutions-for-retailers-and-their-supply-stakeholders/
Title: Nielsen Global Connect and 1010data expand relationship to serve the growing need for collaborative analytics and data sharing solutions for retailers and their supply stakeholders - NIQ
Description: Nielsen Global Connect and 1010data have partnered to help retailers and manufacturers better understand sales at brick and mortar stores.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/why-you-need-account-level-data-to-break-through-to-new-retailers/
Title: Why you need account-level data to break through to new retailers - NIQ
Description: Discover how account-level data can elevate your retail strategy. Learn key insights for breakthrough success. Read more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2020/developing-an-actionable-customer-segmentation-using-basket-diversity/
Title: Developing an Actionable Customer Segmentation using Basket Diversity - NIQ
Description: Retailers often segment customers by value, but are left without clear next actions for each segment. A segmentation based on basket diversity gives retailers a better view of customer behavior…and leads to clear action steps for every customer.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/video-empowering-communities-through-storytelling-the-journey-of-iwi-nails/
Title: Video: Empowering Communities Through Storytelling: The Journey of Iwi Nails - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2025/keyword-advisor/
Title: Keyword Advisor - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/voorzichtige-omzetgroei-verwacht-voor-black-friday-2024-in-de-consumentenelectronica-sector/
Title: Voorzichtige Omzetgroei Verwacht voor Black Friday 2024 in de Consumenten-elektronica Sector - NIQ
Description: Tabakswetgeving, warmer zomerweer en gemak waren de belangrijkste factoren die de uitgaven in de markten voor Fast Moving Consumer Goods (FMCG) en Tech en Durables (T&D) in Nederland beïnvloedden tussen juli en september 2024.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/reasons-for-trying-to-look-good-and-time-spent-on-personal-grooming/
Title: Reasons for trying to look good and time spent on personal grooming
Description: Findings released by GfK from a 22- country survey show that women spend an average of almost five hours a week on personal grooming. while men spend just over three hours. But what are the major reasons that motivate people to try to look their best?
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-ecomm-managers-diamond/
Title: The ecomm manager's diamond - NIQ
Description: As grocery ecommerce grows, an ecommerce manager's role and responsibilities impact a CPG more and more. Here's how to succeed in that role.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-and-sph-to-introduce-single-source-media-measurement-in-singapore/
Title: GfK and SPH to introduce single source media measurement in Singapore - NIQ
Description: GfK and SPH to introduce single source media measurement in Singapore
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-helping-modernize-consumer-price-indices/
Title: How Nielsen is helping modernize consumer price indices - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-entertainment-brand-en/
Title: Best Entertainment Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-metadata/
Title: NielsenIQ BookData Metadata - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/syndicate-studies-research-category-fundamentals/
Title: Syndicate Studies & Research: Category Fundamentals - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/go-ahead-buy-the-book-for-the-cover/
Title: Go ahead, buy the book for the cover - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/go-technology-hotels-and-consumers-march-25/
Title: Go Technology Report March 2025: Hotels & Consumers
Description: As consumers engagement with hotels is evolving, this report explores guests expectations and how to meet them.
Allow: https://nielseniq.com/global/en/insights/report/2023/how-to-get-your-brand-ready-for-the-super-bowl-brandbank/
Title: How to get your brand ready for the Super Bowl​ - NIQ
Description: Download NielsenIQ Brandbank's latest report to prepare your brand for the massive retail occasion that is the Super Bowl.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-releases-updated-maps-for-all-of-europe/
Title: GfK releases updated maps for all of Europe
Description: GfK has released its Europe Map Edition 2017/2018, which includes thousands of updates to the previous year's edition. The digital maps reveal Europe's current administrative and postcode boundaries. As such, they provide the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/crossing-borders-and-languages-translated-fiction-in-the-uk/
Title: Crossing borders and languages: translated fiction in the UK - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/podcast/2025/transforming-customer-journeys-in-apac-personalization-trends/
Title: Transforming Customer Journeys in APAC: Personalization Trends - NIQ
Description: Discover the latest APAC retail trends in Shelf Talk podcast and explore how personalization, AI, and social commerce are reshaping customer journeys across the region
Allow: https://nielseniq.com/global/en/news-center/2016/supervisory-board-of-gfk-elects-ralf-klein-bolting-as-new-chairman/
Title: Supervisory Board of GfK elects Ralf Klein-Bölting as new Chairman
Description: The Supervisory Board of GfK has elected Ralf Klein-Bölting as its new Chairman in an extraordinary meeting held today.
Allow: https://nielseniq.com/global/en/insights/report/2021/gfk-releases-updated-digital-map-set-for-asia/
Title: GfK releases updated digital map set for Asia - NIQ
Description: GfK has released a new and completely overhauled digital map edition for all of Asia. The edition features coverage of 49 Asian countries.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/americans-and-canadians-are-shopping-like-the-recession-is-here/
Title: Americans and Canadians are shopping like the recession is here - NIQ
Description: NielsenIQ’s consumer recession scorecard shows high grocery prices have consumers shopping like the Canadian and US recessions are here.
Allow: https://nielseniq.com/global/en/news-center/2016/german-consumer-climate-income-expectations-at-a-record-high/
Title: German consumer climate: income expectations at a record high
Description: The overall consumer climate indicator is forecasting 10.1 points for July compared with 9.8 points in June.
Allow: https://nielseniq.com/global/en/insights/report/2025/desserts-2025-spotlight-report/
Title: Desserts 2025 Spotlight Report - NIQ
Description: CGA by NIQ’s Food Insights Desserts Spotlight Report 2025 report offers a comprehensive guide to desserts in the Out-Of-Home, inspiring you with ideas across innovative, premium and authentic desserts, enabling you to sweeten up your product portfolio
Allow: https://nielseniq.com/global/en/insights/education/2022/emerging-beval-brands-and-ecommerce/
Title: Emerging BevAl Brands and e-Commerce - NIQ
Description: The growth of e-commerce has opened new doors for established and emerging BevAl brands alike. But, what's involved, and are there concerns?
Allow: https://nielseniq.com/global/en/insights/report/2023/discover-opus-in-australia/
Title: Discover OPUS in Australia - NIQ
Description: Consumer behaviour is changing fast in Australia’s On Premise—and CGA by NIQ’s OPUS solution can help suppliers and operators influence their decision-making at every step of their path to purchase.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-completes-homescan-panel-expansion-to-30000-households/
Title: NIQ completes Homescan panel expansion to 30,000 households - NIQ
Description: NielsenIQ expands its HomeScan panel to 30,000 households, enhancing market research accuracy. Discover more today!
Allow: https://nielseniq.com/global/en/news-center/2017/upward-trend-in-the-consumer-climate-continues/
Title: Upward trend in the consumer climate continues
Description: Findings of the GfK Consumer Climate Study for Germany for May 2017
Allow: https://nielseniq.com/global/en/insights/multimedia/2016/the-connected-consumer-singapore-connected-consumer-2016/
Title: The Connected Consumer | Singapore - Connected Consumer 2016
Description: Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners need to tap into these.
Allow: https://nielseniq.com/global/en/insights/events/2023/innovation-with-the-full-omni-view/
Title: Innovation with the Full Omni View - NIQ
Description: Watch the "Driving innovation successfully with the Full Omnichannel View" webinar. And tune in to listen to a podcast on Innovation in today’s omnichannel world – a discussion with The CPG Guys & NIQ.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/the-colors-new-york/
Title: The Colors New York - NIQ
Description: Our in-depth beauty insights are designed to empower decision-makers and equip them with the knowledge they need to drive strategic initiatives and meet their business objectives in the beauty and personal care industry.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-releases-new-store-choice-driver-report-for-the-convenience-channel-at-the-nacs-show/
Title: Nielsen releases new store choice driver report for the Convenience Channel at the NACS show - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/cracking-the-code-of-tiktok-shop/
Title: Cracking the Code of TikTok Shop: How first-mover beauty brands are finding sales success. - NIQ
Description: With the rapid rise of social commerce, TikTok Shop has emerged as a powerful platform for brands to drive sales.
Allow: https://nielseniq.com/global/en/insights/report/2016/major-domestic-appliances-white-goods-on-fire/
Title: Major Domestic Appliances: White goods on fire
Description: The market of major domestic appliances in Belgium continues to surprise in a positive way with growth in all product families.
Allow: https://nielseniq.com/global/en/events/2021/price-and-promotion-management-workshop-november/
Title: Price and Promotion Management Workshop, Online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/how-have-recent-political-changes-affected-sales-within-the-uk/
Title: How have recent political changes affected sales within the UK?
Description: Political and economic uncertainty has always had a bearing on our spending habits as consumers, and during these times of financial insecurity, we often think twice about spending decisions.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/the-boozy-battle-at-the-super-bowl/
Title: The Boozy Battle at the Super Bowl - NIQ
Description: Although domestic beers have long dominated both the lion's share of sales and commercial airtime, the competition has heated up.
Allow: https://nielseniq.com/global/en/news-center/2019/half-of-all-video-viewing-time-is-spent-with-others-mri/
Title: Half of all video viewing time is spent with others – MRI
Description: The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-announces-global-data-collaboration-with-the-trade-desk-to-enhance-audience-targeting/
Title: NIQ announces global data collaboration with The Trade Desk to enhance audience targeting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/tariffs-sentiment-study/
Title: Tariffs Sentiment Study - NIQ
Description: Explore how US tariffs are shaping consumer behavior and impacting various markets in the wake of new trade policies.
Allow: https://nielseniq.com/global/en/insights/report/2020/map-of-the-month-fmcg-share-of-brick-and-mortar-retail-turnover-europe-2019/
Title: Map of the Month: FMCG share of brick-and-mortar retail turnover, Europe 2019
Description: GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/starting-on-the-right-foot-three-priorities-when-launching-a-loyalty-program/
Title: Starting on the Right Foot, Three Priorities When Launching a Loyalty Program - Part 1 - NIQ
Description: In this two part series of posts we share 3 priorities that are critical in the early days of launching a new Loyalty program…and 3 things that can wait
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-do-i-know-its-working-measuring-retail-personalization/
Title: How Do I Know It’s Working? Measuring Retail Personalization - NIQ
Description: Many retailers do some basic product lift measurement on their personalized offers. But this only gives a partial picture at best. In this article we explore the range of ways retailers can measure personalization effectiveness.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/promotion/
Title: Promotion - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-importance-of-labelling-brandbank/
Title: The Importance of Labelling - NIQ
Description: Discover key insights on effective product labeling with NielsenIQ's latest report. Enhance your brand's impact now!
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-real-takeaways-from-sial-canada-2025-that-brands-can-actually-use/
Title: The Real Takeaways from SIAL Canada 2025 (That Brands Can Actually Use) - NIQ
Description: Discover the key trends and themes from SIAL 2025, including market growth, changing shopper behaviours, and emerging product and packaging innovations. 
Allow: https://nielseniq.com/global/en/insights/commentary/2019/build-it-or-buy-it-a-third-option/
Title: Build It or Buy It: A Third Option - NIQ
Description: Retailers are currently re-examining the tools they use to analyze customer data and use it for personalization and monetization.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-navigates-clients-forward-with-strategic-analytics-insights-solutions/
Title: NIQ Navigates Clients Forward with Strategic Analytics & Insights Solutions - NIQ
Description: NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization.
Allow: https://nielseniq.com/global/en/events/2022/webinar-state-of-the-canadian-market-and-whats-next-in-2023/
Title: Webinar: State of the Canadian market and what’s next in 2023 - NIQ
Description: Join us for NielsenIQ’s annual Canadian virtual summit featuring our industry market experts who will provide brand and retail leaders with the most comprehensive Canadian consumer market intelligence today, and the opportunities to capture in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/early-lessons-from-cyber-monday-2024/
Title: Early lessons from Cyber Monday 2024 - NIQ
Description: This analysis of Cyber Monday 2024 sales data in France, Germany, India, Italy, Spain, the U.K., and the U.S. surfaces the product category and consumer behavior trends to know heading into 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/7-ways-to-monetize-mobile-instant-messaging/
Title: 7 ways to monetize mobile instant messaging
Description: 7 ways to monetize mobile instant messaging
Allow: https://nielseniq.com/global/en/insights/analysis/2024/navigating-complexity-in-ecommerce-collaboration-and-integration-for-digital-shelf-success/
Title: Navigating complexity in ecommerce: collaboration and integration for digital shelf success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/serviceplan-and-gfk-an-niq-company-launch-the-9th-edition-of-the-best-brands-awards/
Title: SERVICEPLAN AND GFK – AN NIQ COMPANY LAUNCH THE 9th EDITION OF THE BEST BRANDS AWARDS - NIQ
Description: The Best Brands Awards are a major event in the marketing and communication sector and will take place on March 21st, 2024. Organized by Serviceplan and GfK – an NIQ Company, the 9th edition of this extraordinary annual event will be held at the Docks Dome in Brussels.
Allow: https://nielseniq.com/global/en/events/2022/webinar-alcohol-industry-whats-now-and-whats-next/
Title: Webinar: Alcohol industry - what’s now and what’s next? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-appoints-dan-nguyen-as-the-new-managing-director-for-southeast-asia-tt-vietnam-the-philippines-myanmar/
Title: NIQ Appoints Dzung Nguyen as the new Managing Director for Southeast Asia TT (Vietnam, the Philippines, Myanmar) - NIQ
Description: Dzung Nguyen joins NielsenIQ as Managing Director for Southeast Asia TT, bringing 20 years of expertise in market research, consumer insights, and strategic leadership to drive localized insights, digital transformation, and tailored solutions across Vietnam, the Philippines, and Myanmar.
Allow: https://nielseniq.com/global/en/insights/report/2022/regiograph-2022-now-available/
Title: RegioGraph 2022 now available - NIQ
Description: GfK has released a new version of its geomarketing software RegioGraph.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/nielseniq-beval-trailblazer-program/
Title: NielsenIQ BevAl Trailblazer Program - NIQ
Description: Join the NIQ BevAl Trailblazer Program for minority-owned alcoholic beverage brands. Apply by August 23rd to supercharge your business!
Allow: https://nielseniq.com/global/en/insights/report/2024/winning-with-todays-pressured-consumers/
Title: Winning with Today’s Pressured Consumers - NIQ
Description: Uncover how Australian consumers navigate economic pressures and discover strategies for retailers and brands to thrive. Download the NIQ report.
Allow: https://nielseniq.com/global/en/news-center/2016/four-in-ten-us-consumers-prefer-to-focus-on-savings-investments-rather-than-enjoying-life-today/
Title: Four in Ten US Consumers Prefer to Focus on Savings, Investments Rather Than ‘Enjoying Life Today’
Description: In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study.
Allow: https://nielseniq.com/global/en/events/2025/frankfurt-book-fair/
Title: Frankfurt Book Fair - NIQ
Description: The Frankfurt Book Fair is the defining fair for the print and digital content business, as well as an outstanding social and cultural event.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/macro-minute/
Title: Macro Minute - NIQ
Description: With consumers getting more selective and shifting their preferences, the BevAl industry will need to adapt in a meaningful way. Are you ready?
Allow: https://nielseniq.com/global/en/insights/commentary/2015/what-is-tv-viewing-now-anyway/
Title: What is TV “viewing” now, anyway?
Description: What is TV “viewing” now, anyway?
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-nfra-convention/
Title: NielsenIQ - NFRA Convention - NIQ
Description: NielsenIQ is the leading data provider for frozen food brands. Schedule a meeting at the upcoming NFRA event to learn more.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/romantasy-crime-and-self-help-2024s-international-bestsellers/
Title: Romantasy, crime and self-help: 2024’s international bestsellers - NIQ
Description: This blog provides commentary on the bestselling titles of 2024 across the 17 territories that we track, highlighting some of the key trends.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/how-spanish-buyers-see-electric-vehicles-and-what-it-means-for-tesla/
Title: How Spanish buyers see electric vehicles and what it means for Tesla
Description: How Spanish buyers see electric vehicles and what it means for Tesla
Allow: https://nielseniq.com/global/en/industries/retail/deliver-supply-chain-excellence/
Title: Streamline Your Supply Chain with NIQ’s Innovative Solutions
Description: Discover strategies to streamline operations and drive efficiency with NIQ's cutting-edge supply chain management solutions and retail analytics.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/whats-driving-indonesian-consumer-spending-during-ramadan/
Title: What's driving Indonesian consumer spending during Ramadan? - NIQ
Description: Explore key insights into changing consumer spending behavior and trends during Ramadan in Indonesia, driven by rising food prices and shifting priorities. This analysis of household purchase data from the past three years of Ramadan offers FMCG brands valuable perspectives to strategically capitalize on festive opportunities.
Allow: https://nielseniq.com/global/en/landing-page/national-confectioners-association/
Title: National Confectioners Association - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-gfk-purchasing-power-germany-2025/
Title: Map of the Month: GfK Purchasing Power, Germany 2025 - NIQ
Description: Our Geomarketing Map of the Month for January shows the regional distribution of purchasing power in Germany in 2025.
Allow: https://nielseniq.com/global/en/insights/webinar/2023/overview-of-the-fashion-e-commerce-european-market-with-lacoste/
Title: Overview of the Fashion E-Commerce European Market with Lacoste - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/shopper-influence-on-omnichannel-assortment/
Title: Shopper influence on omnichannel assortment - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-reports-lower-sales-and-income/
Title: GfK reports lower sales and income
Description: In the first quarter of 2016, the group achieved organic growth of 0.9 percent, while sales in the first half of 2016 were down 1.5 percent.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-90-uk-consumer-confidence-improves-two-points-in-may-2024/
Title: UK Consumer Confidence improves two points in May 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the May 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/news-center/2024/grocery-on-the-upswing-technology-in-the-doldrums-austrias-market-in-the-quarterly-report/
Title: Grocery on the upswing, technology in the doldrums: Austria's market in the quarterly report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/quality/
Title: Quality - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2020/map-of-the-month-online-brick-and-mortar-purchasing-power-for-toys-and-hobbies-germany-2020/
Title: Map of the Month: Online & brick-and-mortar purchasing power for toys and hobbies, Germany 2020 - NIQ
Description: GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
Allow: https://nielseniq.com/global/en/news-center/2022/after-5-years-of-successful-restructuring-and-turn-around-peter-feld-will-be-leaving-gfk/
Title: After 5 years of successful restructuring and turn-around Peter Feld will be leaving GfK - NIQ
Description: After 5 years of successful restructuring and turn-around Peter Feld will be leaving GfK Nuremberg, Germany, February 22, 2022 – The Supervisory Board of GfK SE (“GfK”) today announced that Peter Feld, who has been Chief Executive Officer of GfK since March 2017, decided to pass the baton and to leave the company on March 14, 2022. After a successful transformation of the company, he will hand over his responsibilities to a new CEO to further accelerate GfK’s product and technology development and internationalization. GfK Board and shareholders are committed to continue the path which Peter has started and to further lead GfK into the next chapter of AI-powered analytics and industry-leading technology.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-in-surprise-rebound-from-historic-lows/
Title: UK Consumer confidence in surprise rebound from historic lows - NIQ
Description: GfK’s long-running Consumer Confidence Index increased seven points in February to -38. All five measures were up in comparison to the January announcement
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-pos-data-show-us-summer-tire-sales-up-14-versus-2018/
Title: GfK POS data show US summer tire sales up 14% versus 2018
Description: With 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-down-versus-prior-year/
Title: GfK down versus prior year
Description: In the first three months of 2017, GfK recorded a decline in both sales and income. In organic terms, consolidated sales were down 2.7 percent.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-events/
Title: NielsenIQ BookData Events - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/plant-based-dairy-alternatives-have-a-permanent-place-in-grocery-stores/
Title: Global snapshot: Plant-based dairy alternatives have a permanent place in grocery stores - NIQ
Description: Download the NielsenIQ Global Snapshot to learn more about the plant-based dairy landscape in 2022.
Allow: https://nielseniq.com/global/en/news-center/2023/significant-increase-in-eu-retail-turnover-due-to-rising-prices/
Title: Significant increase in EU retail turnover due to rising prices - NIQ
Description: Significant increase in EU retail turnover due to rising prices High inflation rates cause retail turnover in the EU to rise again, even though reluctance toward spending remains high The retail sector in the 27 EU countries was able to significantly increase its turnover again in 2022. Last year, around 2.83 trillion euros flowed into the retail sector, representing a 6.5 percent increase in turnover. The highest gains were recorded by the Eastern European countries, all of which had growth rates of over 9 percent, with Slovakia taking the clear first place at 23 percent. This is shown by the new study on retail in Europe, in which GfK examines important key indicators.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-innovators-guide-to-successful-brand-renovation/
Title: Webinar: The innovator's guide to successful brand renovation - NIQ
Description: Renovating a brand is not an easy task. In the third webinar from the BASES Masterclass series, learn best practices on how to refresh and renovate a brand to keep up with current market trends and stay ahead of the competition.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-expo-west/
Title: Expo West 2024 - NIQ
Description: Join us at Expo West to learn more about how NIQ can help you get the Full View™ of the market and reveal new pathways to growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-gfk-drives-dialogues-on-tech-disruption-data-culture-genai-in-the-consumer-centric-era/
Title: NIQ-GfK drives dialogues on Tech Disruption, Data Culture & GenAI in the Consumer-Centric Era - NIQ
Description: NIQ-GfK ‘Leaders Pulse Poll’ reveals the high confidence of business leaders in the economy.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/who-is-the-graphic-novel-consumer-in-the-uk/
Title: Who is the graphic novel consumer in the UK? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/the-new-gfk-website-and-what-it-means-for-our-brand/
Title: The new GfK website and what it means for our brand
Description: The new GfK website is key to leveraging new capabilities. Cross-team collaboration and an innovative tech platform makes it a true asset for the company.
Allow: https://nielseniq.com/global/en/info/c360-2025-attendees-download-niq-thought-leadership-and-content/
Title: C360 2025 Attendees | Download NIQ Thought Leadership and Content - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/pricing-variations-in-the-us-january-2023-vs-january-2022/
Title: Pricing variations in the US: January 2023 vs January 2022 - NIQ
Description: Discover key insights on U.S. pricing variations from January 2023 vs January 2022. Learn more and stay ahead!
Allow: https://nielseniq.com/global/en/news-center/2020/consumers-in-europe-turn-to-tech-to-work-eat-and-entertain-at-home-during-lockdown/
Title: Consumers in Europe turn to tech to work, eat, and entertain at home during lockdown
Description: These are GfK's findings for the global Technical Consumer Goods market.
Allow: https://nielseniq.com/global/en/news-center/2020/in-car-system-to-combat-viruses-pollution-wins-gfk-nextgen-data-science-competition/
Title: In-car system to combat viruses, pollution wins GfK NextGen Data Science Competition
Description: Tapping into today’s elevated concerns about viruses like COVID-19 – as well as other airborne diseases and pollutants – a team of undergraduates from Point Park University has won the second annual GfK NextGen Data Science Hackathon Competition.
Allow: https://nielseniq.com/global/en/winning-in-todays-cpg-market-thank-you/
Title: Winning in today's CPG market- Thank You - NIQ
Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/chfa-now-vancouver-2025-key-trends-reshaping-natural-health-wellness/
Title: CHFA NOW Vancouver 2025: Key Trends Reshaping Natural Health & Wellness - NIQ
Description: Discover the key trends and themes from CHFA NOW Vancouver 2025, including market growth, changing shopper behaviours, and emerging product innovations.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/amazon-prime-the-key-to-amazons-dominance/
Title: Amazon Prime: the key to Amazon's dominance - NIQ
Description: Amazon revolutionised the Ecommerce sector by launching Prime: a subscription-based loyalty programme that offers fast and free delivery.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/webinar-the-shifting-paradigm-of-cpg-e-commerce/
Title: Webinar: The shifting paradigm of CPG e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/hitting-the-road-americans-and-travel-in-2024/
Title: Hitting the road: Americans and travel in 2024 - NIQ
Description: Get key insights to help brands across sectors including lodging, entertainment, and even tech better connect with the American vacationer.
Allow: https://nielseniq.com/global/en/insights/report/2025/korea-on-premise-consumer-pulse-report-march-2025/
Title: Korea On Premise Consumer Pulse Report: March 2025 - NIQ
Description: Tried and trusted within the global beverage alcohol (BevAl) industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/report/2022/craft-beer-report-tap-into-the-trading-up-potential/
Title: Craft Beer Report - NIQ
Description: Craft Beer sales make up 9% of total beer and continue to gain share of the category along with other premium beer styles like World lager. Craft beer sales surpassed £1.1bn over the last year, an increase of +4.5% vs pre-COVID-19 levels.
Allow: https://nielseniq.com/global/en/events/2022/webinar-e-commerce-success-in-2023-and-beyond/
Title: Webinar: E-Commerce Success in 2023 and Beyond - NIQ
Description: Join industry leaders and NielsenIQ experts as we share wide view of the e-commerce landscape across the globe, provide forward-looking vision and actionable insights* based on in-depth analysis from our e-commerce measurement data and consumer surveys to help manufacturers and retailers strategize and succeed in this omnichannel world for 2023 and beyond.
Allow: https://nielseniq.com/global/en/news-center/2025/embracing-change-and-finding-community/
Title: Embracing Change and Finding Community - an NIQ Diversity Equity Inclusion Podcast - NIQ
Description: Join us to hear Sara Dickey's inspiring journey from overcoming adversity to finding joy, community, and self-discovery as a drag performer.
Allow: https://nielseniq.com/global/en/insights/report/2023/monthly-ecommerce-pulse-november-eu5/
Title: Monthly eCommerce Pulse November – EU5 - NIQ
Description: A monthly report to discover the latest market and consumer insights, and get game-changing actionable consumer insights.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/from-insight-to-innovation-how-to-act-on-key-omnichannel-trends/
Title: From Insight to Innovation: How to Act on Key Omnichannel Trends - NIQ
Description: Learn how brands can turn omnichannel insights into innovation and capture $1.5T in opportunity by staying ahead of shifting shopper behaviors.
Allow: https://nielseniq.com/global/en/insights/education/2022/e-commerce-is-it-tepid-or-hot-among-todays-consumers/
Title: E-commerce: Is it tepid or hot among today’s consumers? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/maximize-your-brands-potential-and-boost-product-discoverability-with-hy-vee-niq-brandbank/
Title: Maximize Your Brand’s Potential and Boost Product Discoverability with Hy-Vee & NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/brand-architecture/
Title: Brand architecture - NIQ
Description: Why is brand architecture essential for businesses? Here’s everything leaders should know, from types of frameworks to brand architecture decision trees.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-and-nacs-release-global-convenience-store-industry-report/
Title: NielsenIQ and NACS release global convenience store industry report - NIQ
Description: NielsenIQ and NACS released their inaugural global convenience retailing industry report.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-alchemy-behind-creative-and-channel-optimization/
Title: Run the right campaigns on the right channels
Description: Explore the power of media mix and platform marketing for brand uplift. Uncover insights on optimizing channels and creative effectiveness.
Allow: https://nielseniq.com/global/en/insights/report/2024/how-to-build-an-irresistible-brand/
Title: How to Build an Irresistible Brand: Key Insights for 2024
Description: Discover key strategies to make your brand irresistible with NielsenIQ insights. Learn more and elevate your brand today!
Allow: https://nielseniq.com/global/en/insights/report/2023/go-technology-report-the-new-loyalty-landscape/
Title: Go Technology Report Oct 2023: The New Loyalty Landscape
Description: This report from leading hospitality tech provider Zonal and CGA by NIQ, explores how the cost-of-living crisis impacts hospitality
Allow: https://nielseniq.com/global/en/insights/commentary/2021/struggling-to-boost-loyalty-and-revenue-with-personalization-think-omnichannel/
Title: Struggling to boost loyalty and revenue with personalization? Think omnichannel - NIQ
Description: Learn more about how Super-Pharm powered better omnichannel personalization across all channels increasing revenue and loyalty
Allow: https://nielseniq.com/global/en/insights/education/2022/what-revenue-management-should-look-like-today/
Title: What revenue management should look like today - NIQ
Description: As revenue growth management teams confront dynamic FMCG challenges, new priorities and strategies for pricing and revenue optimization must be set. 
Allow: https://nielseniq.com/global/en/news-center/2022/insights-association-joins-gfk-to-promote-data-science-analytics-with-student-hackathon/
Title: Insights Association joins GfK to promote data science, analytics with student hackathon - NIQ
Description: Undergraduate teams vie for $5,000 prize by developing shopper marketing innovations
Allow: https://nielseniq.com/global/en/insights/infographic/2022/can-growth-in-smbs-keep-up-with-consumer-demand/
Title: Can growth in SMBs keep up with consumer demand? - NIQ
Description: SMBs can use regional benchmarks to assess their brand performance, prove their worth to partners, and set reachable growth targets.
Allow: https://nielseniq.com/global/en/events/2022/webinar-roadmap-to-growth-using-data-to-drive-your-retail-strategy/
Title: Webinar-Roadmap to Growth: Using Data to Drive your Retail Strategy - NIQ
Description: Each quarter we will dive into tactics for measuring performance and making informed decisions to address each of the 4 p’s of product, place, promotion, and price. ​
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-digital-advisory-council-uae-2025/
Title: NielsenIQ Digital Advisory Council, UAE 2025 - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/info/integration-of-text-maps-in-convolutional-neural-networks-for-region-detection-among-different-textual-categories/
Title: Integration of Text-maps in Convolutional Neural Networks for Region Detection among Different Textual Categories - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/why-we-need-full-view-to-navigate-the-australias-liquor-market/
Title: Why we need Full View to navigate the Australia's liquor market - NIQ
Description: Unlock liquor full view to understand the flow of consumption and pinpoint opportunities for Australia liquor brands.
Allow: https://nielseniq.com/global/en/news-center/2023/half-of-belgian-e-bike-buyers-are-well-prepared/
Title: Half of Belgian e-bike buyers are well prepared - NIQ
Description: According to the annual GfK E-bike monitor, nearly 50% of the Belgian e-bike buyers cannot be influenced anymore during the final decision moment.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-consumer-journey-blends-pos-data-and-consumer-insights-to-offer-a-complete-view-of-the-path-to-purchase/
Title: GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase
Description: GfK South Africa has launched its Consumer Journey solution, one of the first offerings in the local market to give brands and retailers in the technical goods and consumer durables industries a complete view of the online and offline consumer path to purchase. GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-cpg-founder-shares-the-secrets-to-scaling-for-retail/
Title: Video: Mid-Day Squares Founder shares the secrets to scaling for retail - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/almost-%C2%BE-of-us-consumers-have-a-tv-cord-and-plan-to-keep-it-mri/
Title: Almost ¾ of US consumers have a TV cord and plan to keep it – MRI
Description: New Cord Evolution research from GfK MRI shows that almost three-quarters (71%) of all US consumers say they have cable or satellite TV service and have no plans to drop it.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-shows-sa-consumers-are-getting-relief-from-less-load-shedding-but-are-still-taking-strain-from-higher-prices/
Title: NIQ Retail Spend Barometer shows SA consumers are getting relief from less load shedding but are still taking strain from higher prices - NIQ
Description: South African shoppers spent a total of R181 Billion on FMCG in the second quarter (Q2) 2024, representing a 4,8% uplift compared with the same period last year. The Tech & Durables (T&D) market, meanwhile, remained virtually unchanged from the same period last year at a value of R31 billion for Q2 2024.
Allow: https://nielseniq.com/global/en/news-center/2022/global-consumers-value-enjoyment-equality-and-the-natural-world-more-than-they-did-25-years-ago-gfk/
Title: Global consumers value enjoyment, equality, and the natural world more than they did 25 years ago – GfK - NIQ
Description: GfK Consumer Life celebrates a quarter century of trend study with look back to 1997
Allow: https://nielseniq.com/global/en/insights/education/2021/brandbank-ready-to-stand-out-on-the-digital-shelf/
Title: Ready to stand out on the digital shelf? - NIQ
Description: Both brands and retailers need to work together to understand the HFSS implications and adapt and evolve product and commerce marketing strategies accordingly.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/top-factors-for-consumers-in-deciding-what-to-eat-or-drink/
Title: Top factors for consumers in deciding what to eat or drink
Description: Low-sugar and GMO-free are top factors when deciding what to eat or drink, according to the results of our international online survey of 23,000 consumers.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/from-tariffs-to-opportunity/
Title: From Tariffs to Opportunity - NIQ
Description: Explore Vietnam's FMCG market structure, consumer behavior, price strategy & data usage to optimize cross-border growth and go-to-market plans.
Allow: https://nielseniq.com/global/en/about-us/pet-vertical-contact-us/
Title: Pet Vertical - Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-renovate-your-brand/
Title: How to renovate your brand - NIQ
Description: Evolving your brand can be your main driver of customer retention and growth. Explore how to successfully spark new interest with existing products.
Allow: https://nielseniq.com/global/en/news-center/2016/top-3-most-important-corporate-responsibilities-according-to-consumers/
Title: Top 3 most important corporate responsibilities, according to consumers
Description: Consumers say companies should focus on providing good jobs, good quality products and being environmental.
Allow: https://nielseniq.com/global/en/news-center/2020/link-becomes-west-coast-account-manager-for-gfks-gold-standard-studies-of-automotive-brand-health/
Title: Link becomes West Coast account manager for GfK’s gold-standard studies of automotive brand health - NIQ
Description: For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month
Allow: https://nielseniq.com/global/en/insights/commentary/2024/niq-gfk-insight-summit-belgium-2024/
Title: NIQ & GfK Insight Summit Belgium 2024 - NIQ
Description: Discover key insights at the NIQ-GfK Insight Summit Belgium 2024. Join industry leaders to shape the future of market research. Register now!
Allow: https://nielseniq.com/global/en/insights/analysis/2020/the-future-awaits-tech-transformed-consumption/
Title: The future awaits: Tech-transformed consumption - NIQ
Description: The next wave of technology is about to immerse retailers, manufacturers, and marketers, shifting the way consumers discover, search, engage, and buy.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-91-making-sense-of-the-uks-latest-retail-trends/
Title: Making sense of the UK’s latest retail trends
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the May 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/news-center/2022/more-than-half-of-us-women-say-they-will-be-better-off-a-year-from-now/
Title: More than half of US women say they will be better off a year from now - NIQ
Description: New study shows American women have confidence in their skills but still face inequities in many areas
Allow: https://nielseniq.com/global/en/legal/strategic-analytics-and-insights-privacy-notice/
Title: NielsenIQ Strategic Analytics and Insights Privacy Notice - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/personalization-for-hard-discounters/
Title: Personalization for Hard Discounters - NIQ
Description: Hard discounters need to protect their economic model. If it is done right, the advantages of introducing personalization can be significant.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/altruistic-motivators-could-drive-the-future-of-health-and-wellness-innovation/
Title: Altruism Drives Health and Wellness Innovation
Description: The future of health-focused products will center around altruistic motivations. Differences seen across markets will drive innovation.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-in-q3-2024-italian-household-spending-on-fast-moving-consumer-goods-and-tech-amp-durables-products-increased-by-3-8-compared-to-the-same-period-in-2023/
Title: NIQ Retail Spend Barometer: in Q3 2024, Italian household spending on fast-moving consumer goods and tech & durables products increased by 3.8% compared to the same period in 2023. - NIQ
Description: Italian spending on fast-moving consumer goods (FMCG) and technology and durable products (T&D) grew by 3.8% in the third quarter of 2024 compared to the same period last year.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-the-cpg-guys-podcast-episode-2-sustainability/
Title: NIQ + The CPG Guys Podcast Episode 3: Talking Sustainability - NIQ
Description: Join NIQ's Jim Presley and the CPG Guys as they dive into the state of sustainability and wellness, and what the future looks like.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/sustainability-and-ethics-how-to-keep-up-with-the-fashion-industry/
Title: Sustainability and ethics: How to keep up with the fashion industry
Description: It’s essential for fashion brands to understand the role of sustainability within the decision making process of consumers.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/finding-the-right-pockets-of-growth-in-india/
Title: Finding the right pockets of growth in India - NIQ
Description: The consumer and retail landscape in India has changed in the past few years, and with consumers also adjusting their buying behaviors, the pockets of growth are also shifting.
Allow: https://nielseniq.com/global/en/info/key-information-extraction-in-purchase-documents-using-deep-learning-and-rule-based-corrections/
Title: Key Information Extraction in Purchase Documents using Deep Learning and Rule-based Corrections - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/amazon-x-cew-uk-beauty-summit-2024/
Title: Amazon x CEW UK Beauty Summit 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/niq-european-inflation-tracker-download/
Title: NIQ European Inflation Tracker - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/using-appreciation-panels-to-check-tv-audiences-views/
Title: Using Appreciation Panels to check TV audiences’ views
Description: Working with a Content Appreciation Panel that is representative of your target audience is the key to harnessing the power of audience research.
Allow: https://nielseniq.com/global/en/insights/education/2023/grocery-inflation-2023/
Title: How Grocery Brands Can Overcome Inflation in 2023 - NIQ
Description: With inflation and shifting consumer behaviors adding pressure to grocery brands, you need to stay agile. Here's how.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-21-the-changes-and-challenges-of-advertising/
Title: Podcast: The changes and challenges of advertising
Description: In this podcast episode, learn how COVID-19 has changed the game, why you need to utilize screen sizes, and how your ad can reach its full potential.
Allow: https://nielseniq.com/global/en/news-center/2024/supporting-womens-health-with-new-initiative-to-improve-discoverability/
Title: Supporting women’s health with new initiative to improve discoverability - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/the-fashion-retail-revolution/
Title: The fashion retail revolution
Description: We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/from-fail-fast-to-win-safe/
Title: From fail fast to win safe - NIQ
Description: Discover key strategies for innovation success in NielsenIQ's analysis. Learn how to shift from 'fail fast' to 'win safe.' Read more now!
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/transform-your-brands-impact-with-king-kullen-and-niq-brandbank/
Title: Transform Your Brand’s Impact with King Kullen and NIQ Brandbank - NIQ
Description: Discover the Future of Digital Content with King Kullen
Allow: https://nielseniq.com/global/en/insights/analysis/2024/press-release-skai-and-niq-announce-global-alliance-to-advance-retail-media-with-digital-shelf-intelligence-and-omnichannel-measurement/
Title: Press release: Skai and NIQ Announce Global Alliance to Advance Retail Media with Digital Shelf Intelligence and Omnichannel Measurement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/hospitality-market-monitor-october/
Title: Hospitality Market Monitor - October 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsen-invests-strong-supply-chain-long-term/
Title: Nielsen invests in a strong supply chain for the long-term - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2024/nielseniq-greece-client-event-a-day-of-appreciation/
Title: NielsenIQ Greece Client Event: A day of Appreciation! - NIQ
Description: We are pleased to invite you to our exclusive breakfast client event, during which you will get a glimpse of latest market & consumer trends, as well as an update on NielsenIQ service enhancements
Allow: https://nielseniq.com/global/en/insights/report/2025/germany-on-premise-consumer-pulse-report-march-2025/
Title: Germany On Premise Consumer Pulse Report: March 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/consumer-360-beauty-vertical-event-recap/
Title: NielsenIQ Consumer 360- Beauty Vertical Event Recap - NIQ
Description: In May 2024, NielsenIQ (NIQ) held its annual Consumer 360 conference in Phoenix, AZ – bringing together inspirational speakers and leaders from top brands and retailers across the U.S, including a variety of beauty and personal care brands.
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-innovation-performance-for-beverage/
Title: Webinar on Demand: Enhance & Measure Innovation Performance for Beverage Brands - NIQ
Description: Measuring the impact of product innovation isn't easy. Join us on our free webinar to learn how to optimize the process.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/explore-the-four-key-trends-shaping-the-fmcg-landscape-in-india/
Title: Explore the four key trends shaping the FMCG landscape in India - NIQ
Description: NielsenIQ analysis shows four key trends shaping the FMCG retail landscape - convenience, experience, expertise and omnichannel. Manufacturers and retailers who want to succeed in India will need to capitalize on these trends.
Allow: https://nielseniq.com/global/en/news-center/2024/la-grande-consommation-redynamisee-en-e-commerce/
Title: La grande consommation redynamisée en e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/navigating-todays-indonesia-fmcg-market/
Title: Thriving Strategies in the Current Economy for Emerging Brands - NIQ
Description: Learn how data-driven strategies can help emerging brands grow sustainably in a changing economy. Event in Bahasa Indonesia. Register now!
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-growing-sales-with-omni/
Title: Webinar Available on Demand: Growing Sales with Omni - NIQ
Description: As more consumers shift their shopping habits from in-store to online and even click-and-collect, you need better data to keep up.
Allow: https://nielseniq.com/global/en/insights/education/2023/online-holiday-shopping-what-you-need-to-know/
Title: Online Holiday Shopping: What You Need to Know - NIQ
Description: Online holiday shopping is on the rise, and brands need to be prepared. Learn the latest trends and how to adapt to meet shifting demand.
Allow: https://nielseniq.com/global/en/news-center/2024/spanish-households-increased-their-spending-on-consumer-goods-by-5-1-in-the-second-quarter-of-2024-according-to-niqs-retail-spending-barometer/
Title: Spanish households increased their spending on consumer goods by 5.1% in the second quarter of 2024, according to NIQ's Retail Spending Barometer. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/made-in-canada/
Title: Made in Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/technical-consumer-goods-market-proves-its-resilience-to-the-pandemic/
Title: Technical Consumer Goods market proves its resilience to the pandemic - NIQ
Description: GfK, one of the leading data and analytics market research companies, and gfu Consumer & Home Electronics GmbH, organizer of IFA, inform on the occasion of the IFA 2020 Special Edition about the global Consumer and Home Electronics market development in the first half of 2020. Berlin/Frankfurt/Nuremberg, September 3, 2020– The value of the global Technical Consumer Goods (TCG) market, excluding North America and South Africa, fell to €306 billion during the COVID-19 retail shutdowns. GfK’s panel market recorded a decline of -5.8 percent for TCG global sales for the first half year of 2020 (H1 2020). Compared to other industries, this is a relatively small decline as this market benefitted from “at-home” needs and digitization during lockdown. These are findings for the global TCG market to be released at IFA 2020 Special Edition in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2015/gfk-releases-new-digital-maps-for-16-countries-in-north-and-south-america/
Title: GfK releases new digital maps for 16 countries in North and South America
Description: GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
Allow: https://nielseniq.com/global/en/info/elevate-your-brand-with-albertsons-and-niq-brandbank/
Title: Elevate Your Brand with Albertsons and NIQ Brandbank - NIQ
Description: Albertsons has partnered with NIQ Brandbank to provide a seamless way for brands to showcase their product content across one of the nation’s largest grocery retailers.
Allow: https://nielseniq.com/global/en/news-center/2024/global-tech-and-durables-market-in-recovery-mode/
Title: ​​Global Tech and Durables market in recovery mode​ - NIQ
Description: Explore insights on the global tech and durables market's recovery in 2024. Stay ahead with NielsenIQ's analysis. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-mri-offering-access-to-consumer-insights-as-part-of-college-competition/
Title: GfK MRI offering access to consumer insights as part of college competition
Description: GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/its-almost-2023-stop-missing-product-launches-brandbank/
Title: It’s 2023. Stop missing product launches. - NIQ
Description: NIQ illuminates faster ways to launch products online, in retailer-ready formats, at scale.
Allow: https://nielseniq.com/global/en/events/2022/consumer-360-partners-sponsors/
Title: Consumer 360 2022 Partners & Sponsors - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/granularity-out-of-stock-rates-showcasing-the-critical-need-for-granular-tracking-part-2/
Title: Granularity & out of stock rates. Showcasing the critical need for granular tracking, part 2 - NIQ
Description: Explore how granular tracking can reduce out-of-stock rates in our detailed report. Gain insights now and optimize your inventory!
Allow: https://nielseniq.com/global/en/insights/commentary/2019/a-growing-demand-for-ethical-innovation-in-technology/
Title: A growing demand for ethical innovation in technology
Description: The importance of ethics in tech and the need for new approaches to steer innovation in the right direction have been rapidly gathering steam, and not...
Allow: https://nielseniq.com/global/en/insights/infographic/2015/digital-products-that-have-taken-uk-black-friday-by-storm/
Title: Digital products that have taken UK Black Friday by storm
Description: In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-cga-announced-the-launch-of-brand-index/
Title: Nielsen CGA announced the launch of Brand Index - NIQ
Description: Producers and retailers in the U.S. will enjoy the same view of the on premise marketplace enjoyed by Nielsen CGA’s client base in Europe.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/distribution/
Title: Distribution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/linkontro-2025-press-room/
Title: Press Room - Linkontro 2025
Description: Accedi ai contenuti de Linkontro 2024 dedicati alla stampa.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-to-avoid-pitfalls-in-understanding-your-3d-customers/
Title: How to avoid pitfalls in understanding your 3D customers
Description: Build an accurate picture of your 3D customer by combining insights from different data sources. Learn how GfK can provide you with every angle you need.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-mri-offers-university-internet-reporter-access-for-undergrad-nextgen-applicants/
Title: GfK MRI Offers University Internet Reporter Access for Undergrad NextGen Applicants
Description: As part of GfK’s Next Generation Competition, GfK MRI is offering free access to its University Internet Reporter service to participating students and schools.
Allow: https://nielseniq.com/global/en/news-center/2025/harken-sweets-wins-niqs-third-annual-pitch-slam-at-consumer-360-event/
Title: Harken Sweets Wins NIQ’s Third Annual Pitch Slam at Consumer 360® Event - NIQ
Description: NIQ has announced the winner of its third annual Pitch Slam competition during NIQ’s C360®. Five finalists went head-to-head competing for a grand prize valued at over $700,000 in cash and in-kind services, with Harken Sweets winning the hearts of the judges and audience members.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-global-on-premise-tracking-trends-and-seizing-sales/
Title: The Global On-Premise: Tracking trends and seizing sales - NIQ
Description: Where are the big category, channel and occasion opportunities for beverage manufacturers in the On Premise around the world? Graeme Loudon draws on NIQ’s expert measurement and analytics solution to reveal the big trends and areas of potential.
Allow: https://nielseniq.com/global/en/news-center/2019/at-shopper-insights-event-gfk-will-reveal-shoppers-wants-concerns-in-todays-fast-changing-retail-landscape/
Title: At Shopper Insights event, GfK will reveal shoppers’ wants, concerns in today’s fast-changing retail landscape
Description: GfK retail experts Joe Beier and Susan Stacey will share a wealth of insights into the new shopping landscape.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-to-help-content-creators-distributors-add-sexy-spin-to-sales-stories/
Title: GfK to help content creators, distributors add “sexy spin” to sales stories
Description: To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level.
Allow: https://nielseniq.com/global/en/insights/education/2022/3-cpg-industry-problems-solved-by-business-intelligence/
Title: 3 CPG industry problems solved by business intelligence - NIQ
Description: Business intelligence, when used correctly, allows you to spend with precision. Check out how BI software can solve 3 important problems.
Allow: https://nielseniq.com/global/en/events/2021/efficient-assortment-management-workshop/
Title: Efficient Assortment Management Workshop - NIQ
Description: Discover key strategies in Efficient Assortment Management at our exclusive workshop. Enhance your skills, register now!
Allow: https://nielseniq.com/global/en/insights/analysis/2024/assess-the-quality-and-range-of-services-you-get-from-your-digital-shelf-partner/
Title: Assess the quality and range of services you get from your digital shelf partner. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-future-of-the-smartwatch-and-its-impact-on-smartphones/
Title: The future of the smartwatch and its impact on smartphones
Description: The future of the smartwatch and its impact on smartphones
Allow: https://nielseniq.com/global/en/events/2021/practical-category-management-portugal/
Title: Practical Category Management Portugal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-brings-informed-decision-making-to-the-annual-price-and-promotion-planning-process-of-launch-with-rmo-sales-planner/
Title: Nielsen brings informed decision making to the annual price and promotion planning process of launch with RMO sales planner - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-january-2023/
Title: Foodservice Price Index January 2023 - NIQ
Description: Foodservice price inflation fell slightly to 22.0% in January, the new edition of the CGA Prestige Foodservice Price Index (FPI) reveals.
Allow: https://nielseniq.com/global/en/insights/report/2025/how-to-win-first-place-in-the-third-space/
Title: How to win first place in the third space - NIQ
Description: With third space venues taking more and more footfall from traditional outlets, suppliers could be missing out on multi-million-pound sales opportunities.
Allow: https://nielseniq.com/global/en/events/2025/niq-shopper-trends-events-2025-adriatics/
Title: NIQ Shopper Trends Events 2025, Adriatics - NIQ
Description: NIQ C-Suite Events formed with thought-provoking sessions where we share our knowledge and uncover new pathways to better serve your needs and growth aspirations in 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/future-proofing-tv-audience-measurement-for-the-connected-consumers/
Title: Future-proofing TV audience measurement for the “connected” consumers
Description: Future-proofing television audience measurement is an innovation-seeking challenge that will need digitally savvy trailblazers.
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-november-2024/
Title: France On Premise Consumer Pulse Report: November 2024 - NIQ
Description: Discover key insights from France's November 2024 On-Premise Consumer Pulse Report. Stay ahead in your market—read now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/what-otc-consumers-think-about-cannabis/
Title: What OTC consumers think about cannabis - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/us-consumers-see-organization-and-furniture-as-top-home-improvement-priorities/
Title: US Consumers See Organization and Furniture as Top Home Improvement Priorities
Description: A new GfK study reveals that five priorities tie for the #1 spot on Americans’ home improvement task aspiration lists.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-strengthens-ties-with-segment-of-one-so1/
Title: GfK strengthens ties with Segment of One (SO1)
Description: GfK and SO1 are announcing a worldwide partnership giving GfK clients access to SO1’s unique AI and targeting capabilities.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-drivers-embrace-safety-feature-concepts-on-futuristic-connected-cars/
Title: Canadian drivers embrace safety feature concepts on futuristic connected cars
Description: In a recent survey, GfK asked 1,000 drivers to rate the appeal of different types of connected car concepts and found 42% of Canadians prefer the "Ultra Safe" car, which makes driving as safe as possible. Highly rated features include emergency braking and emergency calling, which allows a car to directly call emergency services in the event of an accident; both concepts have the support of 62% of respondents.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/3-main-challenges-for-converting-browsers-into-buyers/
Title: 3 main challenges for converting browsers into buyers
Description: Using data from the passive measurement of different channels can help retailers understand purchase journeys to maximize the omnichannel environment.
Allow: https://nielseniq.com/global/en/news-center/2017/sko-and-gfk-renew-tv-audience-measurement-contract-in-the-netherlands/
Title: SKO and GfK renew TV Audience Measurement contract in the Netherlands
Description: SKO has announced it is renewing its contract for Television Audience Measurement (TAM) with GfK for 2018.
Allow: https://nielseniq.com/global/en/news-center/2020/latest-mri-simmons-covid-19-study-reveals-dramatic-changes-in-american-attitudes-and-behavior/
Title: Latest MRI-Simmons COVID-19 Study Reveals Dramatic Changes in American Attitudes and Behavior
Description: The number of Nervous Americans is increasing, planning to be more cautious in the future
Allow: https://nielseniq.com/global/en/insights/commentary/2023/optimize-your-media-spend-amid-inflation-effects/
Title: Optimize Your Media Spend Amid Inflation Effects -
Description: Inflation creates unique challenges, but they also present opportunities. By making data-driven decisions retailers can create new monetization streams
Allow: https://nielseniq.com/us/en/landing-page/virtual-consumer-360-2021/
Title: Virtual Consumer 360 - 2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-super-pharm-increased-supplier-collaboration-through-insights-sharing/
Title: How Super-Pharm Increased Supplier Collaboration through Insights Sharing - NIQ
Description: Learn more about how Super-Pharm Increased Brand Collaboration through Insights Sharing to create a win-win-win
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-metadata-report/
Title: NielsenIQ BookData Metadata Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/only-23-of-canadians-feel-they-need-to-be-always-reachable-19-points-below-global-average/
Title: Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
Description: In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.
Allow: https://nielseniq.com/global/en/info/consumer-spending-data/
Title: Consumer Spending Data: Essential Insights for Market Success
Description: Leverage consumer spending data to gain a competitive edge in your market. Explore our insights.
Allow: https://nielseniq.com/global/en/news-center/2017/to-maintain-physical-health-canadians-spend-time-with-family-friends-pets/
Title: To maintain physical health, Canadians spend time with family, friends, pets
Description: According to a recent GfK study in 17 countries, two-thirds (68%) of Canadians value “spending time with family, friends or pets” as something they do regularly to maintain physical health. This makes it the #1 choice for Canadians among 10 activities mentioned in the survey.
Allow: https://nielseniq.com/global/en/news-center/2021/best-brands-awards-2021-by-serviceplan-gfk-media-marketing/
Title: Best Brands Awards 2021 by Serviceplan, GfK & Media Marketing - NIQ
Description: Tuesday the 20th of April 2021 Serviceplan and GfK are hosting one of the biggest events of the marketing and communication sector: the Best Brands Awards.
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-april-2025/
Title: France On Premise Consumer Pulse Report: April 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/en/insights/report/2015/map-of-the-month-purchasing-power-usa/
Title: Map of the month: Purchasing power USA
Description: GfK’s Map of the Month for October illustrates the 2015 per-capita purchasing power in the counties of the United States of America (source: GfK).
Allow: https://nielseniq.com/global/en/news-center/2018/study-of-young-consumers-and-3rd-wave-coffee-shops-wins-gfks-nextgen-competition/
Title: Study of young consumers and 3rd-wave coffee shops wins GfK’s NextGen Competition
Description: Undergraduate researchers from Roosevelt University have won GfK’s seventh Next Generation (“NextGen”) Competition.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/social-media-influences-how-we-shop/
Title: Social media influences how we shop
Description: Social media influences how we shop
Allow: https://nielseniq.com/global/en/insights/commentary/2019/think-like-a-pro-customer-segmentation-for-diy-retailers/
Title: Think Like a Pro: Customer Segmentation for DIY Retailers - NIQ
Description: It is no secret that DIY retailers serve two very distinct groups of customers: Professionals & households. with that in mind we present an approach of distuguishing between the groups and present key insights for developing the right personalization strategy for each of the groups.
Allow: https://nielseniq.com/global/en/events/2025/ceo-event-riyadh-ksa-2025/
Title: CEO Event Riyadh, KSA 2025 - NIQ
Description: NIQ C-Suite Events formed with thought-provoking sessions where we share our knowledge and uncover new pathways to better serve your needs and growth aspirations in 2025.
Allow: https://nielseniq.com/global/en/insights/report/2024/australia-on-premise-measurement-opm-report/
Title: Australia On Premise Measurement (OPM) Report - NIQ
Description: Discover key insights into Australia's on-premise market with NielsenIQ's 2024 OPM report. Stay ahead—download now!
Allow: https://nielseniq.com/global/en/landing-page/new-canadian-shopping-patterns/
Title: New Canadian Shopping Patterns - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/consumer-patterns-cpg-executive-brief-thank-you/
Title: Consumer patterns CPG executive brief - Thank you - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-returns-to-organic-growth-in-2015/
Title: GfK returns to organic growth in 2015
Description: Sales increase by 1.1 percent in organic termsSales rise by 6.3 percent compared with the previous year to approximately €1,544 million Adjusted operating income increases by €9 million to approximately €188 million Margin of 12.1 percent (previous year: 12.3 percent)
Allow: https://nielseniq.com/global/en/insights/report/2025/the-enduring-appeal-of-the-on-premise/
Title: The enduring appeal of the On-Premise - NIQ
Description: Tried and trusted within the global beverage alcohol (BevAl) industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/planning-a-personalization-program-start-here/
Title: Planning a personalization program? Start Here. - NIQ
Description: A successful personalized program depends on the ability to deliver actual value and cover customers’ needs all while facilitating CPG collaboration
Allow: https://nielseniq.com/global/en/news-center/2021/germany-consumer-sentiment-recovers-slightly-from-lockdown-shock/
Title: Germany: Consumer sentiment recovers slightly from lockdown shock - NIQ
Description: Germany: Consumer sentiment recovers slightly from lockdown shock Nuremberg, February 25, 2021 – In the wake of the collapse caused by the lockdown at the beginning of the year, February has seen consumer sentiment start to recover. Both economic and income expectations have increased, along with propensity to buy. As a result, GfK is forecasting a decrease of 12.9 points in consumer sentiment for March 2021, up 2.6 points from February this year (revised from -15.5 points). These are the findings of the GfK Consumer Climate Study in Germany for February 2021.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-87-uk-consumer-confidence-uncut-march-2024/
Title: UK Consumer Confidence Uncut March 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the March 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/events/2023/ecrtag-2023/
Title: ECRTAG 2023​ - NIQ
Description: Meet our industry experts to get some valuable insights and spirited discussions at ECR Tag 2023!
Allow: https://nielseniq.com/global/en/news-center/2021/shortage-of-new-vehicles-impacts-youngest-consumers-most-dramatically/
Title: Shortage of new vehicles impacts youngest consumers most dramatically - NIQ
Description: New GfK AutoMobility™ research shows 18-to-29 age group is more likely to opt for a different car, while 65+ buyers prefer to wait for their first choices
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-38-what-it-means-to-have-a-healthy-brand/
Title: What it means to have a 'healthy' brand | Podcast
Description: In this podcast episode, we explain the true need for a healthy brand and how can they create meaningful connections with consumers.
Allow: https://nielseniq.com/global/en/events/2021/price-and-promotion-management-workshop-may/
Title: Price and Promotion Management Workshop, Online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/purchase-insights/
Title: Purchase Insights+ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/is-incomplete-product-content-restricting-personalized-shopping-journeys/
Title: Is incomplete product content restricting personalized shopping journeys? - NIQ
Description: Incomplete product content can significantly hinder personalized shopping journeys by limiting the ability to tailor recommendations and meet individual shopper needs effectively. Complete product information is crucial for accurate personalization, enhancing customer satisfaction and driving sales in the competitive retail landscape.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-mri-wins-three-pdrf-awards-topics-include-programmatic-print-ad-buying-magazine-audience-measurement/
Title: GfK MRI Wins Three PDRF Awards; Topics Include Programmatic Print Ad Buying, Magazine Audience Measurement
Description: Researchers from GfK MRI have won three awards at this year’s Print and Digital Research Forum (PDRF) for their pioneering work in measuring magazine readership, connecting advertisers to print audiences via programmatic buying.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/2024-year-of-the-brand/
Title: 2024 – The year of the Brand? - NIQ
Description: Private label (PL) is experiencing long-term growth in the UK, driven by discounter strength, shopper acceptance, and category-specific shifts.
Allow: https://nielseniq.com/global/en/info/multilevel-hypernode-graphs-for-effective-and-efficient-entity-linking/
Title: Multilevel Hypernode Graphs for Effective and Efficient Entity Linking - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2022/gci-beauty-accelerate-event/
Title: GCI Beauty Accelerate Event - NIQ
Description: The event will feature thought leadership, education and data from beauty & personal care leaders in marketing and brand leadership, R&D, market analytics, retail, ingredients and packaging.
Allow: https://nielseniq.com/global/en/news-center/2015/70-of-streaming-tv-viewing-in-primetime-involves-other-activities-same-as-for-live-tv-dvr-watching/
Title: 70% of Streaming TV Viewing in Primetime Involves Other Activities –- Same as for Live TV, DVR Watching
Description: New GfK research during primetime reveals a remarkable uniformity of multitasking levels across all of today’s major TV platforms.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-shopper-of-the-future-4-key-trends-to-attract-young-shoppers-to-new-products/
Title: The shopper of the future: 4 key trends to attract young shoppers to new products
Description: The shopper of the future: 4 key trends to attract young shoppers to new products
Allow: https://nielseniq.com/global/en/insights/commentary/2017/5-takeaways-from-our-consumer-study-on-amazons-acquisition-of-whole-foods/
Title: 5 takeaways from our consumer study on Amazon’s acquisition of Whole Foods
Description: Will the convenience that Amazon and Whole Foods are able to offer bring back one-stop shopping and increase customer loyalty?
Allow: https://nielseniq.com/global/en/news-center/2017/supercrunch-by-gfk-launches/
Title: Supercrunch by GfK launches
Description: GfK launches Supercrunch. The new unit with an independent market appearance offers customers a completely new type of automated, user-defined analysis, helping them solve central marketing issues quickly and cost effectively.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/artificial-intelligence-for-all-great-ai-for-some-quality-predictive-modeling-and-analysis-demand-best-in-class-data/
Title: AI for All, Great AI for Some - NIQ
Description: Every day, NIQ empowers retail and manufacturing clients across 90+ countries, 1.4M+ stores, and trillions of records with artificial intelligence (AI) and machine learning (ML) to drive actionable insights.
Allow: https://nielseniq.com/global/en/events/2022/path-to-purchase-institute-live/
Title: Path to purchase institute live - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-grows-convenience-store-measurement-with-expanded-services-for-racetrac/
Title: Nielsen grows convenience store measurement with expanded services for RaceTrac - NIQ
Description: Nielsen and RaceTrac joined forces on data and analytics to strengthen convenience food offerings in local communities.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-nine-month-report-sales-and-income-below-previous-year-cash-flow-improved/
Title: GfK nine-month report: sales and income below previous year – cash flow improved
Description: In the first nine months of the current financial year, GfK Group sales declined by 1.7 percent in organic terms.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-will-nurture-auto-tech-innovation-in-hackathon-competition-for-undergraduates/
Title: GfK will nurture auto tech innovation in hackathon competition for undergraduates
Description: Students from any major can vie for a $5,000 prize
Allow: https://nielseniq.com/global/en/insights/success-story/2024/niq-brandbank-carbs-cals/
Title: NIQ Brandbank | Carbs & Cals - NIQ
Description: Carbs & Cals Partner with NIQ Brandbank to increase their coverage and create a better user experience.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/omnichannel-shopping-becomes-the-new-normal-in-apac/
Title: Omnichannel shopping becomes the new normal in APAC
Description: Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.
Allow: https://nielseniq.com/global/en/insights/education/2022/clean-green-beauty-innovation/
Title: 2021 Beauty and Health Innovations: Clean, green beauty innovation - NIQ
Description: Innovation is crucial for the success of beauty and personal care brand—new products are one of the best ways to drive brand growth by driving excitement and "new news" about a brand. The latest report from NielsenIQ BASES compiles the top innovations in the clean beauty and personal care space.
Allow: https://nielseniq.com/global/en/news-center/2024/macquarie-business-school-talent-shines-in-nielseniq-australia-case-challenge/
Title: Macquarie Business School Talent Shines in NielsenIQ Australia Case Challenge - NIQ
Description: Macquarie University Business School students win NIQ Australia's Case Challenge with innovative ideas for consumer health informatics and synthetic data.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/online-visibility-for-fmcgs-the-new-must-win-contest/
Title: Online visibility for FMCGs. The new, must win contest. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/navigating-the-amazon-beauty-landscape-in-2023/
Title: Navigating the Amazon beauty landscape in 2023 - NIQ
Description: Learn how beauty brands can stay competitive with the Full ViewTM of Amazon shoppers and sales performance in 2023.
Allow: https://nielseniq.com/global/en/landing-page/your-content-experience/
Title: Your content experience - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/new-norms-and-expectations-for-the-2021-back-to-school-shopping-season/
Title: New norms and expectations for the 2021 back-to-school shopping season - NIQ
Description: NielsenIQ & Burbio discuss the U.S. back-to-school season, consumer expectations for the omnichannel shopping experience, and how businesses should respond.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-promotes-angela-talton-to-chief-diversity-officer/
Title: Nielsen promotes Angela Talton to chief diversity officer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/germany-consumer-climate-suffers-from-hard-lockdown/
Title: Germany: Consumer climate suffers from hard lockdown - NIQ
Description: Nuremberg, December 22, 2020 – The mood of consumers in Germany presents an uneven picture at the end of 2020. While economic expectations and propensity to buy made marginal gains, income expectations saw a downturn. Since propensity to save showed a tangible increase in December, the GfK forecast for January 2021 shows a value of -7.3 points, 0.5 points down from December this year (revised to -6.8 points). These are the findings of the GfK Consumer Climate Study Germany for December 2020.
Allow: https://nielseniq.com/global/en/news-center/2019/german-consumer-climate-defies-economic-downturn/
Title: German consumer climate defies economic downturn
Description: Findings of the GfK Consumer Climate Study for August 2019.
Allow: https://nielseniq.com/global/en/events/2025/winning-with-innovation-in-non-alcoholic-beverages/
Title: Winning with Innovation in Non-Alcoholic Beverages - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/turning-omnishopping-to-omnibuying-the-amazon-way/
Title: Turning omnishopping to omnibuying – the Amazon way
Description: Here are four insights from our annual FutureBuy study that show how Amazon and Whole Foods can take their synergies to the next level.
Allow: https://nielseniq.com/global/en/insights/report/2016/enhance-brand-relationships-with-gfk-brand-vivo/
Title: Enhance brand relationships with GfK Brand Vivo
Description: Find out how you can monitor how your customer experiences, connects and engages with your brand.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/urban-mobility-after-lockdown-travel-behavior-post-coronavirus/
Title: Urban mobility after lockdown: Travel behavior post-coronavirus
Description: We teamed up with MOTIONTAG and leading industry experts to help cities understand the new realities and opportunities in urban mobility after lockdown.
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-is-there-enough-opportunity-for-shoppers-to-shop/
Title: Report: Is there enough opportunity for shoppers to shop? - NIQ
Description: The grocery shopper experience is failing as shopper needs to evolve. The post-pandemic shopping experience is full of new opportunities for brands and retailers.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/5-ways-to-get-your-channel-strategy-ready-for-the-new-normal/
Title: 5 ways to get your channel strategy ready for The New Normal
Description: Manufacturers need to assess, re-evaluate and get their channel strategy ready to be best equipped to meet new demand and sourcing patterns.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/free-niq-compendium-purchasing-power-for-retail-product-lines-germany-2024/
Title: Purchasing power for retail product lines Germany 2024
Description: How is purchasing power distributed for the more than 60 product lines in Germany? Find out in illustrative maps in our free compendium.
Allow: https://nielseniq.com/global/en/events/2025/the-full-view-of-the-pet-industry/
Title: The Full View of the Pet Industry - NIQ
Description: Explore insights full of pet industry trends and consumer behaviors. Stay ahead with comprehensive data on pet products.
Allow: https://nielseniq.com/global/en/news-center/2024/radio-audience-measurement-reports-archive/
Title: Radio Audience Measurement (Reports Archive) - NIQ
Description: Radio Audience Measurement (Reports Archive)
Allow: https://nielseniq.com/global/en/news-center/2022/mri-simmons-appoints-brian-katz-as-vice-president-of-advanced-advertising/
Title: MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising - NIQ
Description: Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy
Allow: https://nielseniq.com/global/en/insights/commentary/2019/blog-roi-for-customer-insights-why-it-is-so-hard-to-measureand-why-you-probably-need-to-try-anyway/
Title: ROI for Customer Insights: Why it is so hard to measure…and why you probably need to try anyway - NIQ
Description: Measuring the return on investment for customer insights is notoriously difficult. Read our blog which covers some of the most common methods for ROI measurement on customer insights.
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-plant-based-expo-2022/
Title: NielsenIQ - Plant Based Expo 2022 - NIQ
Description: NielsenIQ is the leading data expert for plant-based products. Visit us at Plant Based World Expo at booth 740 to learn more.
Allow: https://nielseniq.com/global/en/news-center/2024/czech-consumers-rebound-from-inflation-shock/
Title: Czech Consumers Rebound from Inflation Shock - NIQ
Description: Discover key insights on how Czech consumers are adapting post-inflation. Learn trends and strategies for 2024. Read more now!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/three-factors-influencing-american-buying-behaviors-in-2022/
Title: Three factors influencing American buying behaviors in 2022 - NIQ
Description: Three themes will shape American buying behaviors in 2022 according to our Consumer Outlook survey: price increases, personal wellness, and item availability
Allow: https://nielseniq.com/global/en/insights/commentary/2015/whats-happening-in-the-tire-market-in-the-middle-east/
Title: What's happening in the tire market in the Middle East?
Description: What's happening in the tire market in the Middle East?
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-cite-self-esteem-as-top-motivation-for-grooming-3/
Title: Canadian Consumers Cite Self-Esteem as Top Motivation for Grooming
Description: According to new GfK research, 60% of Canadian consumers (ages 15 and older) say their number one motivation for personal grooming is “to feel good about myself.” The GfK study also shows that “to make a good impression on people whom I meet for the first time” and “to please my spouse or partner” were tied for second among leading reasons for grooming, with each cited by 30% of Canadian consumers.
Allow: https://nielseniq.com/global/en/news-center/2021/pandemic-accelerated-gaming-will-continue-post-covid-19-lockdown/
Title: Pandemic-accelerated gaming will continue post COVID-19 lockdown - NIQ
Description: Pandemic-accelerated gaming will continue post COVID-19 lockdown in United Arab Emirates and Saudi Arabia.
Allow: https://nielseniq.com/global/en/about-us/roberto-arroyo/
Title: Roberto Arroyo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/can-retailers-become-facebook-like-marketing-platforms/
Title: Can Retailers Become “Facebook-like” Marketing Platforms? - NIQ
Description: Don’t be content with being a shelf for products, leverage your unique data and marketing assets to win suppliers’ marketing budgets and increase revenues
Allow: https://nielseniq.com/global/en/news-center/2021/americans-back-away-from-major-life-changes-with-gen-z-expressing-greatest-reservations/
Title: Americans back away from major life changes, with Gen Z expressing greatest reservations - NIQ
Description: Hesitance to make moves regarding job, family, education may set back major financial decisions, milestones
Allow: https://nielseniq.com/global/en/news-center/2019/what-shapes-the-one-trillion-euro-technical-consumer-goods-market/
Title: What shapes the one trillion-euro technical consumer goods market?
Description: GfK findings for the global TCG market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-and-foodhealth-co-launch-comprehensive-nutrition-scoring-integration/
Title: NIQ and FoodHealth Co. Launch Comprehensive Nutrition Scoring Integration - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/latest-mri-simmons-covid-19-study-reveals-key-attitudes-that-influence-american-behavior/
Title: Latest MRI-Simmons COVID-19 Study Reveals Key Attitudes That Influence American Behavior - NIQ
Description: ‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices
Allow: https://nielseniq.com/global/en/insights/infographic/2019/how-to-use-data-to-conduct-a-retail-line-review/
Title: Infographic: How to use data to conduct a retail line review - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/predictive-analytics-how-to-achieve-success-for-companies/
Title: Predictive analytics: how to achieve success for companies
Description: Predictive analytics is crucial in business decision-making. Understand why some companies achieve more success than others. Read more now!
Allow: https://nielseniq.com/global/en/insights/infographic/2024/map-of-the-month-gfk-purchasing-power-for-sweets-germany-2024/
Title: Map of the Month: GfK Purchasing Power for Sweets, Germany 2024 - NIQ
Description: Our Geomarketing Map of the Month for December shows the regional distribution of purchasing power for sweets in Germany in 2024.
Allow: https://nielseniq.com/global/en/news-center/2023/nz-commercial-radio-ratings-media-release/
Title: NZ Commercial Radio Ratings Media Release - NIQ
Description: NZ Commercial Radio Ratings Media Release | GfK Global
Allow: https://nielseniq.com/global/en/insights/analysis/2025/what-drives-canadian-consumers-to-bars-and-restaurants-and-how-to-reach-them/
Title: What drives Canadian consumers to bars and restaurants—and how to reach them - NIQ
Description: Canada’s On Premise is full of growth opportunities for suppliers in 2025—and an exclusive new report delivers an expert guide to seizing them
Allow: https://nielseniq.com/global/en/landing-page/optimize-performance/
Title: Optimize performance - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2020/3-key-challenges-impacting-your-demand-planning-now/
Title: 3 key challenges impacting your demand planning now - NIQ
Description: Understanding the latest shifts in consumption can improve your demand planning ability to accurately meet consumers’ future needs.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/back-to-basics-its-the-fundamentals-of-retail-that-drive-consumers-to-stores/
Title: Back to basics – it’s the fundamentals of retail that drive consumers to stores
Description: Back to basics – it’s the fundamentals of retail that drive consumers to stores
Allow: https://nielseniq.com/global/en/events/2022/practical-category-management/
Title: Practical Category Management​ - NIQ
Description: Discover expert insights on category management at NielsenIQ's event. Learn strategies to drive growth. Join us to transform your business!
Allow: https://nielseniq.com/global/en/insights/report/2020/alcoholic-beverages-shopper-behavior/
Title: Syndicated Studies & Research: Alcoholic beverages and changing shopper behaviors - NIQ
Description: NielsenIQ's report examines categories and brands of alcohol beverages and related shopper behavior during the COVID-19 pandemic.
Allow: https://nielseniq.com/global/en/insights/report/2024/go-technology-report-sept-2024-brand-loyalty-in-hospitality/
Title: Go Technology Report Sept 2024: Brand Loyalty in Hospitality
Description: This report highlights customers’ likelihood to switch brands and what it takes to earn their loyalty and to keep them coming back.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/byod-the-consumerization-of-it/
Title: BYOD: the consumerization of IT
Description: BYOD: the consumerization of IT
Allow: https://nielseniq.com/global/en/landing-page/brandbank-contact-us/
Title: NIQ Brandbank Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/consumer-climate-in-germany-shows-slight-fall/
Title: Consumer climate in Germany shows slight fall
Description: Findings of the GfK Consumer Climate Study for July 2018
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-book2look/
Title: NielsenIQ BookData Book2Look - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/dixons-carphone-and-gfk-agree-information-partnership-2/
Title: Dixons Carphone and GfK agree information partnership
Description: Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
Allow: https://nielseniq.com/global/en/insights/education/2022/securing-fmcg-sales-in-inflationary-times/
Title: Securing FMCG sales in inflationary times - NIQ
Description: NielsenIQ provides data-driven recommendations to FMCG manufacturers to help soften inflationary pressures and protect their revenue.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/putting-the-customer-first-retailers-respond-to-coronavirus/
Title: Putting the Customer First: Retailers Respond to Coronavirus - NIQ
Description: As the threat of COVID-19 changes daily life around there world, there hasn’t been a more intense or uncertain time for retail in recent memory. In this post we look at some of the ways retailers are responding by putting customer needs first.
Allow: https://nielseniq.com/global/en/news-center/2019/global-audio-market-continues-growth-trajectory-2/
Title: Global audio market continues growth trajectory
Description: GfK findings for the global audio market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2014/sari-sari-stores-maximizing-distribution-opportunities/
Title: Sari-sari stores: Maximizing distribution opportunities - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/the-long-tail-that-wagged-the-dog-how-retailers-can-create-competitive-advantage-with-niche-products/
Title: The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products - NIQ
Description: Personalization helps to change the discussion from price to experience and encourages customers to visit the store more often to redeem THEIR offers. The cumulative effect is increased revenue and profitability and enhanced customer engagement.
Allow: https://nielseniq.com/global/en/news-center/2017/entertaining-at-home-is-a-regular-occurrence-for-49-of-canadians/
Title: Entertaining at home is a regular occurrence for 49% of Canadians
Description: In an online survey just released by GfK, half (49%) of Canadians report that they entertain guests in their homes at least monthly, with 15% saying they host either daily or weekly.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/are-americans-still-falling-for-pumpkin/
Title: Are Americans still falling for pumpkin? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/events/2023/the-unsettled-shopper-how-unemployment-inflation-and-food-are-challenging-shoppers-values-and-purchase-behavior/
Title: The Unsettled Shopper: How Unemployment, Inflation and Food are Challenging Shopper’s Values and Purchase Behavior - NIQ
Description: Learn what impact economic conditions are having and what values shoppers expect from brands so you can pivot quickly to win
Allow: https://nielseniq.com/global/en/insights/report/2025/shaping-the-future-gen-z-and-the-evolution-of-on-premise-in-eastern-europe/
Title: Shaping the Future: Gen Z and the Evolution of On-Premise in Eastern Europe - NIQ
Description: Built on trusted expertise in the global beverage alcohol (BevAl) industry, NIQ’s Gen Z On Premise Report delivers a focused, data-driven snapshot of emerging consumer behaviours across Eastern Europe.This report is designed to equip beverage suppliers, manufacturers, and operators with timely, actionable insights into the habits and expectations of Gen Z consumers—powered by NIQ’s industry-leading research tools and local market intelligence.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/guided-cooking-consumers-are-embracing-the-convenience-of-smart-kitchen-appliances/
Title: Guided cooking: Consumers are embracing the convenience of “smart” kitchen appliances
Description: Guided cooking is an area where “smart” delivers “simplification” perfectly, and that’s a recipe that many connected consumers find too good to resist.
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-crafting-effective-promotions-in-a-post-covid-era/
Title: Webinar: Crafting Effective Promotions in a Post-Covid Era - NIQ
Description: Crafting Effective Promotions in a Post-Covid era.
Allow: https://nielseniq.com/global/en/about-us/alternative-data-solutions/
Title: NIQ Alternative Data Solutions - Contact Us - NIQ
Description: NIQ's alternative data solutions translates insights into actionable outcomes by giving you the power to monitor consumer spending patterns, track market trends, and pinpoint potential investment opportunities.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-84-uk-consumer-confidence-uncut-february-2024/
Title: UK Consumer Confidence Uncut February 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the January 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/events/2024/the-ultimate-guide-to-american-shopper-trends-in-2024/
Title: The Ultimate Guide to American Shopper Trends in 2024 - NIQ
Description: Discover key American shopper trends for 2024 with NielsenIQ's expert insights. Stay ahead of the curve—explore now!
Allow: https://nielseniq.com/global/en/events/2024/bases-principles-of-consumer-centric-sustainable-packaging-webinar/
Title: BASES Webinar: Consumer-Centric Sustainable Packaging
Description: Sustainable packaging appeals to an increasingly broader audience. Find out sustainable packaging best practices from our experts.
Allow: https://nielseniq.com/global/en/insights/report/2015/gfk-purchasing-power-usa-2015/
Title: GfK Purchasing Power USA 2015
Description: The average purchasing power in the United States of €35,179 per person is relatively high compared to other countries.
Allow: https://nielseniq.com/global/en/insights/report/2025/transform-consumer-insights-into-strategic-opportunities-in-the-south-korea-beverage-market/
Title: Transform consumer insights into strategic opportunities in the South Korea beverage market - NIQ
Description: Tried and trusted within the global BevAl industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels, providing beverage suppliers, manufacturers and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/how-to-achieve-brand-growth-amidst-rising-inflation/
Title: How to achieve brand growth amidst rising inflation - NIQ
Description: Hear a case study success from gfkconsult in this short video from Jutta Langer, Vice President Consulting at GfK. Watch the video now.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/redefining-the-global-travelers-experience/
Title: Redefining the global traveler’s experience
Description: Redefining the global traveler’s experience
Allow: https://nielseniq.com/global/en/news-center/2017/european-retail-central-and-eastern-europe-gaining-ground/
Title: European retail: Central and Eastern Europe gaining ground
Description: GfK has released a comprehensive analysis of the retail scene in 32 European countries. The study evaluates purchasing power, the retail share of private consumption, inflation and sales area productivity, and also includes a turnover prognosis for 2017. The study appears in the new edition of ACROSS Magazine and will be presented at the ICSC European Marketing Conference in Vienna.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/from-book-to-film-and-back-to-book/
Title: From book to film and back to book - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-shopper-what-young-shoppers-in-south-africa-expect-from-retailers/
Title: Young Shopper: What young shoppers in South Africa expect from retailers!
Description: Young Shopper: What young shoppers in South Africa expect from retailers!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/going-digital-with-the-store-circular-how-to-avoid-the-pitfalls-of-the-digital-newspaper/
Title: Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper - NIQ
Description: The Percular relies on predictive analytics to forecast when a customer will visit next, serving content just before a customer goes shopping, during her visit, and immediately after. This means that retailers can gradually shift from a one-time-fits-all model to more customized scheduling
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-december-2024/
Title: Foodservice Price Index December 2024 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/news-center/2019/price-increases-drive-sales-growth-for-us-independent-tire-channel/
Title: Price increases drive sales growth for US independent tire channel
Description: According to new 2019 data from GfK’s US panel of independent tire dealers, out-the-door price increases – especially on non-Light Truck tires – have resulted in a stronger trend for dollar sales rather than unit volume for the year to date.
Allow: https://nielseniq.com/global/en/news-center/2024/ndp-retail-spend-barometer-q3-2024/
Title: NdP Retail Spend Barometer Q3 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/how-to-win-the-holidays-with-personalization/
Title: How to Win the Holidays with Personalization - NIQ
Description: Holidays present unique challenges for personalization. In this post we share personalization tactics that retailers can use to drive holiday sales.
Allow: https://nielseniq.com/global/en/insights/report/2015/major-domestic-appliances-major-domestic-appliances-continue-to-grow/
Title: Major Domestic Appliances: Major Domestic Appliances continue to grow
Description: The market of major domestic appliances continues its expansion. Q3 growth rate surpassed the current year growth rate so far thanks to another record breaking sales period. Furthermore, most categories experienced a slight increase of average prices.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-3-reports-every-private-label-manager-should-live-by/
Title: The 3 reports every Private Label manager should live by - NIQ
Description: Looking to fully utilize the potential of your private label? Use these 3 performance reports and identify key consumer insights to grow mergins
Allow: https://nielseniq.com/global/en/about-us/emilio-j-almazan/
Title: Emilio J. Almazan - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/five-need-to-know-trends-how-the-chinese-shop-for-fashion/
Title: Five need-to-know trends: how the Chinese shop for fashion
Description: We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-purchasing-power-germany-austria-switzerland-2025/
Title: Map of the Month: GfK Purchasing Power in Germany, Austria and Switzerland 2025 - NIQ
Description: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2025.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-consumer-spending-for-vegetarian-meat-substitutes/
Title: Map of the Month: GfK Consumer Spending for Vegetarian Meat Substitutes - NIQ
Description: GfK’s Map of the Month for May shows the regional distribution of consumer spending for vegetarian meat substitutes in Germany.
Allow: https://nielseniq.com/global/en/insights/events/2023/uncorking-how-ready-to-drink-alcohol-beverages-are-changing-consumption/
Title: Uncorking: How Ready-to-Drink Alcohol Beverages are Changing Consumption - NIQ
Description: In 2022, the BevAl industry experienced a 14% hike in sales and an increase of cross-category drinkers. To better understand this growth and other industry trends, NIQ Consumer Insights recently performed research to evaluate the effect of RTD alcoholic drinks on drinking habits.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-brand-architect-launching-as-a-breakthrough-in-analyzing-realizing-brand-strength/
Title: GfK Brand Architect launching as a breakthrough in analyzing, realizing brand strength - NIQ
Description: New framework bridges the gap between consumer attitudes and actual behavior to measure brand strength
Allow: https://nielseniq.com/global/en/news-center/2019/gfks-mri-and-symphonyais-simmons-research-combine-in-joint-venture/
Title: GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture
Description: Two leading providers of syndicated media research and consumer intelligence in the United States join forces to better serve clients
Allow: https://nielseniq.com/global/en/about-us/retail-contact-us/
Title: Retail - Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2021/e-category-management-workshop-athens-greece/
Title: E-Category Management Workshop, Athens, Greece - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-retail-share-of-private-consumption-europe-2020/
Title: Map of the Month: Retail share of private consumption, Europe 2020 - NIQ
Description: GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/top-10-niq-insights-of-2022/
Title: Top 10 NIQ insights of 2022 - NIQ
Description: A review of the top 10 NIQ insights CPG firms turned to this year to keep a pulse on shifting shopper behavior.
Allow: https://nielseniq.com/global/en/about-us/francisco-j-delgado-del-hoyo/
Title: Francisco J. Delgado del Hoyo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/indias-fmcg-price-growth-drops-to-single-digits-after-6-quarters-of-double-digit-increases/
Title: India’s FMCG price growth drops to single digits after 6 quarters of double-digit increases - NIQ
Description: FMCG sales growth in India drops to single digits after six quarters, driven by lower price growth. The lower price growth is seen in both urban and rural markets. However, in terms of volume, urban markets continues to see stable growth, while rural continues to decline.
Allow: https://nielseniq.com/global/en/events/2023/harnessing-the-power-of-product-attributes-expert-insights-from-industry-leaders/
Title: Harnessing the Power of Product Attributes: Expert Insights from Industry Leaders - NIQ
Description: NIQ Webinar about product attribute data and how it can accelerate success in manufacturing and retail (media) industries.
Allow: https://nielseniq.com/global/en/news-center/2020/positive-income-prospects-stabilize-consumer-climate/
Title: Positive income prospects stabilize consumer climate - NIQ
Description: Nuremberg, September 23, 2020 – Following a clear downturn in the previous month, the consumer climate is almost unchanged in September. The individual mood indicators show inconsistent development. Both economic and income expectations are on the rise, while propensity to buy has taken a hit. GfK has forecast a figure of -1.6 points for October 2020, 0.1 points higher than in September of this year (revised -1.7 points). These are the results of the GfK consumer climate study for September 2020.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-south-africa/
Title: NielsenIQ BookData South Africa - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/industries/retail/win-with-price-and-promotion/
Title: Win with price and promotions
Description: Master pricing and promotions with NIQ’s data-driven solutions. Enhance performance, drive sales, and boost customer loyalty with optimized retail pricing and predictive analytics.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/the-rise-and-rise-again-of-private-label-2/
Title: The rise and rise again of private label - NIQ
Description: Explore the resurgence of private labels in retail with NielsenIQ's in-depth analysis. Discover trends and strategies. Read more now!
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/coding-cps/
Title: Coding - NIQ
Description: Discover expert insights on consumer panel services and coding at NielsenIQ. Enhance your market research strategies today!
Allow: https://nielseniq.com/global/en/insights/webinar/2025/the-ultimate-guide-to-gen-z-21/
Title: The Ultimate Guide to Gen Z (21+) Consumer Outlook 2025 - NIQ
Description: This ultimate guide delves into the preferences, behaviors, and trends that define how Gen Z interacts with alcoholic beverages.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/brands-increase-trust-and-prices-through-sustainability/
Title: Brands increase trust—and prices—through sustainability - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-23-the-future-of-sustainability-what-brands-marketers-need-to-know/
Title: Podcast: The future of sustainability: What brands and marketers need to know
Description: Thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-optimization-in-age-of-inflation/
Title: Webinar: Optimizing revenue in an age of inflation - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/in-the-face-of-persistent-vehicle-shortages-more-us-consumers-are-opting-to-wait-for-the-exact-model-features-they-want/
Title: In the face of persistent vehicle shortages, more US consumers are opting to wait for the exact model, features they want - NIQ
Description: In just two months, key consumer groups have become more likely to “hang tough” during out of stocks – GfK research
Allow: https://nielseniq.com/global/en/insights/education/2021/answering-your-billion-dollar-questions-the-return-on-investing-in-accurate-omnishopper-data/
Title: Unlocking ROI with Accurate Omnishopper Data | NIQ
Description: Discover how precise omnishopper insights eliminate blind spots, enabling retailers and CPG brands to make informed decisions & drive growth.
Allow: https://nielseniq.com/global/en/insights/webinar/2022/online-availability-in-the-omnichannel-world/
Title: Online availability in the omnichannel world - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/digital-shelf-portfolio-maintenance/
Title: Digital Shelf Portfolio Maintenance - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/are-books-good-value-for-money-short-answer-yes/
Title: Are books good value for money? (Short answer: Yes) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/geometric-interpretation-of-a-cnns-last-layer/
Title: Geometric Interpretation of a CNN's last layer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/david-jimenez/
Title: David Jiménez - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/optimizing-growth-with-amz-digital-shelf-analytics-uncovering-trends-and-maximizing-ecommerce-potential/
Title: Optimizing growth with AMZ digital shelf analytics: uncovering trends and maximizing ecommerce potential - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/market-analysis-electric-vehicles/
Title: Market Analysis: Electric Vehicles - NIQ
Description: Discover key trends and forecasts in the electric vehicle market for 2024. Dive into our in-depth analysis now!
Allow: https://nielseniq.com/global/en/events/2025/poland-ceo-dinner-2025/
Title: Poland CEO Dinner 2025 - NIQ
Description: NIQ C-Suite Events formed with thought-provoking sessions where we share our knowledge and uncover new pathways to better serve your needs and growth aspirations in 2025.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/france-the-cpg-grocery-curbside-pickup-model-for-the-world/
Title: France: The CPG grocery curbside pickup model for the world. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-belgium-employer-en/
Title: Best Brands Belgium Employer - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/the-global-market-for-consumer-electronics-continues-to-grow/
Title: The global market for consumer electronics continues to grow
Description: The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded.
Allow: https://nielseniq.com/global/en/events/2025/strategic-analytics-and-insights-fringe-festival-london/
Title: Strategic Analytics & Insights Fringe Festival London - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/video-a-founders-journey-from-home-kitchen-to-national-distribution/
Title: Video: Joy Milk Tea founder’s journey from home kitchen to national distribution - NIQ
Description: Learn how one founder grew a milk tea brand from a home-kitchen business to a shelf-stable product selling in over 2,000 stores.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/niq-consumer-panel-apac/
Title: Unlock the WHY behind the BUY - NIQ
Description: Drive better strategies with deeper understanding of consumer behavior and consumption patterns with NIQ’s Consumer Panel Services.
Allow: https://nielseniq.com/global/en/events/2025/snackonomics-3-0/
Title: Snackonomics 3.0 - NIQ
Description: Join Snackonomics 3.0, a two-part webinar series exploring the future of snacking. Discover how inflation, post-pandemic shifts, and evolving consumer behaviors are reshaping the snack industry. Gain data-driven insights and strategies to drive growth and stay competitive. Register now!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/5-steps-that-will-make-smart-tv-apps-smarter/
Title: 5 Steps That Will Make Smart TV Apps Smarter
Description: 5 Steps That Will Make Smart TV Apps Smarter
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-mri-acxiom-partner-to-bring-unmatched-quality-to-audience-activation/
Title: GfK MRI, Acxiom partner to bring unmatched quality to audience activation
Description: GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by AcxiomTM –- an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/developing-a-winning-strategy-for-digital-advertising-in-retail/
Title: Developing a Winning Strategy for Digital Advertising in Retail - NIQ
Description: A segmentation based on basket diversity gives retailers a better view of customer behavior and leads to clear action steps.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-announces-global-collaboration-with-wearisma-to-measure-the-impact-of-creator-marketing-on-sales-and-brand-perception/
Title: NIQ announces global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/infographic-the-10-tech-trends-for-2016/
Title: Infographic - The 10 Tech Trends for 2016
Description: To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-research-shows-16-million-americans-own-3-or-more-smart-life-devices/
Title: MRI research shows 16 million Americans own 3 or more Smart Life devices
Description: According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-craft-product-development-strategies-that-elevate-consumer-experiences/
Title: Consumer tech product dev: convenience & simplification
Description: Time to rethink your product development strategy: improved product experience ✓ convenience ✓ simplification ✓ omni channel experience ✓ Read more!
Allow: https://nielseniq.com/global/en/insights/infographic/2025/30-by-30-the-future-of-ecommerce-in-asia-pacific/
Title: 30 by 30: The future of e-commerce in Asia Pacific - NIQ
Description: Asia Pacific is shaping the future of e-commerce with emerging trends and dynamic markets. Explore how shifting consumer behaviors are driving growth and what your brand needs to stay competitive.
Allow: https://nielseniq.com/global/en/insights/education/2022/trends-from-the-top-of-the-shelf/
Title: Trends from the top of the shelf - NIQ
Description: Discover key retail trends and strategies for top shelf success in 2022. Learn from industry leaders. Explore now!
Allow: https://nielseniq.com/global/en/insights/commentary/2018/getting-from-giving-creating-the-optimal-coupon-mix-for-personalized-marketing/
Title: Getting from Giving - Creating the Optimal Coupon Mix for Personalized Marketing - NIQ
Description: A rich coupon bank, is the foundation for personalized offers for each customer and to maximizing the benefits for both retailers and CPG suppliers
Allow: https://nielseniq.com/global/en/news-center/2015/growing-product-options-drive-us-shift-to-daily-contact-lenses-gfk-data/
Title: Growing Product Options Drive US Shift to Daily Contact Lenses – GfK Data
Description: In the US contact lens market, upgrade is the word of the moment. In the past six months.
Allow: https://nielseniq.com/global/en/events/2023/aac-cma-conference-2024/
Title: NIQ at CMA 2024 Booth 205
Description: Grow your category and elevate your brand in 2024. Join us at CMA to unravel key strategies and unlocking the full view of buyer behavior.
Allow: https://nielseniq.com/global/en/landing-page/exhibit-linkontro-2025/
Title: Exhibit Linkontro 2025 - NIQ
Description: Showcase yourself at Linkontro 2025, the place where vision, expertise, and passion shape the future of the consumer goods industry.
Allow: https://nielseniq.com/global/en/news-center/2025/regiograph-2025-now-available/
Title: RegioGraph 2025 now available - NIQ
Description: The latest version of the geomarketing software RegioGraph is now available, including numerous new features and the latest 2025 geodata.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/the-digital-shopper-marketing-landscape-a-different-perspective/
Title: The Digital Shopper Marketing Landscape - A Different Perspective - NIQ
Description: See how fast the digital transformation in retail is now happending especilly when it comes to Marketing Technology - Digital Shopper Landscape
Allow: https://nielseniq.com/global/en/insights/analysis/2021/defining-the-new-norms-of-back-to-school-omnichannel-shopping/
Title: Defining the new norms of back-to-school omnichannel shopping - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/urgent-needs-to-work-from-home-triggered-strong-it-office-demand-in-the-first-half-of-2020/
Title: Urgent needs to work from home triggered strong IT/Office demand in the first half of 2020 - NIQ
Description: The global (excluding North America and South Africa) IT/Office retail market reached nearly €49.7 billion in the first half of 2020 (H1 2020), a +16.7 percent increase from the same period last year. This is the first double-digit growth since the market has turned positive in 2017. Mobile PC (+25.7 percent) contributed the most to this considerable growth, followed by media tablets (+13.6 percent) and monitors (+21.8 percent). These are GfK’s findings for the global IT/Office market to be released at IFA 2020 in Berlin.
Allow: https://nielseniq.com/global/en/industries/retail/analyze-and-segment-your-customers/
Title: Retail strategies: Data-driven segmentation & customer insights
Description: Discover how NielsenIQ's tools help retailers & brands analyse customer behaviour, segment audiences, & drive growth through data-driven insights.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-consumer-life-taps-melnick-to-lead-commercial-account-development/
Title: GfK Consumer Life taps Melnick to lead Commercial Account Development - NIQ
Description: Will bring gold-standard consumer trend insights to brands across industries
Allow: https://nielseniq.com/global/en/news-center/2018/slight-decline-in-consumer-climate-in-germany/
Title: Slight decline in consumer climate in Germany
Description: Findings of the GfK Consumer Climate Study for May 2018
Allow: https://nielseniq.com/global/en/news-center/2016/us-ranks-high-in-use-of-mobile-devices-during-in-store-shopping-but-still-lags-in-mobile-payments/
Title: US Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
Description: New global research reveals that US shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all US transactions – a level dramatically lower than China and other mobile-forward regions.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/fact-or-fiction-true-crime-or-crime-thriller-audiobook-listening-in-2024/
Title: Fact or fiction, true crime or crime & thriller? Audiobook listening in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/how-generation-z-shops-for-fashion/
Title: How Generation Z shops for fashion
Description: How Generation Z shops for fashion
Allow: https://nielseniq.com/global/en/insights/commentary/2021/amazons-early-black-friday-promo-presents-prime-opportunities-for-competitors/
Title: Amazon’s early Black Friday promo presents prime opportunities for competitors - NIQ
Description: Measuring how Amazon’s seasonal selling events like Prime Day and Black Friday motivate shoppers and its prime day competitors with digital shopper data.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/diving-into-the-growth-of-small-and-medium-businesses/
Title: Diving into the growth of small and medium businesses - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/global-on-premise-sentiment-reveals-new-rules-of-engagement/
Title: Global On-Premise sentiment reveals new rules of engagement - NIQ
Description: On Premise visitation is recovering across global markets. Similarly, consumer expectations around value, experience, and occasion-based visits have never been higher.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/buyer-overlap/
Title: Buyer overlap - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-establishes-leader-panel-of-us-tire-retailers-to-track-weekly-sales-trends-during-covid-19-crisis/
Title: GfK establishes Leader Panel of US tire retailers to track weekly sales trends during COVID-19 crisis
Description: The Leader stores will provide directional insights to help the industry cope with today’s economic disruption – and plan for a strong recovery.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-contact/
Title: NielsenIQ BookData Contact - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-research-uncovers-that-consumers-crave-ai-assistance-for-a-smarter-shopping-experience/
Title: NIQ Research Uncovers that Consumers Crave AI Assistance for a Smarter Shopping Experience - NIQ
Description: Black Friday 2024 has once again proven its prominence in the Belgian retail calendar, with sales increasing by 9.3% compared to 2023.
Allow: https://nielseniq.com/global/en/news-center/2017/study-of-omnishopping-co-branding-wins-gfks-nextgen-competition-in-market-research-analytics/
Title: Study of omnishopping, co-branding wins GfK’s “NextGen” Competition in market research, analytics
Description: A three-woman team from Loyola University Chicago has won GfK’s sixth annual Next Generation (“NextGen”) Competition, for research on loyalty programs and co-branding in an age when digital and in-person shopping are increasingly intertwined.
Allow: https://nielseniq.com/global/en/news-center/2017/mms-and-gfk-close-in-on-total-video-ratings-currency-in-sweden/
Title: MMS and GfK close-in on Total Video Ratings Currency in Sweden
Description: MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities that fuse MMS’s multi-source data streams into actionable currency.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-up-three-points-in-june-to-14/
Title: UK Consumer Confidence up three points in June to -14 - NIQ
Description: Third monthly increase since March is driven by optimism about UK economy
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/collaboration/
Title: Collaboration - NIQ
Description: Discover expert collaboration strategies with NielsenIQ's Consumer Panel Services. Enhance your market insights today!
Allow: https://nielseniq.com/global/en/insights/report/2024/go-technology-report-fixing-peoples-hospitality-bugbears/
Title: Go Technology Report: Fixing People's Hospitality Bugbears
Description: This report highlights customers’ biggest annoyances when going out for food and drink and what can be done to fix them.
Allow: https://nielseniq.com/global/en/news-center/2022/baby-boomers-gen-x-more-likely-to-notice-watch-brand-purpose-ads-gfk-study/
Title: Baby Boomers, Gen X more likely to notice, watch brand purpose ads – GfK study - NIQ
Description: But purpose campaigns have deeper emotional, motivational effects on Gen Z, Millennials
Allow: https://nielseniq.com/global/en/news-center/2023/nielseniq-and-nacs-release-third-quarter-global-convenience-store-industry-report/
Title: NielsenIQ and NACS release Third-Quarter Global Convenience Store Industry Report - NIQ
Description: NielsenIQ and NACS released their third global convenience retailing industry report providing industry-leading data, macro trends and analysis for 35 countries.
Allow: https://nielseniq.com/global/en/insights/report/2023/go-technology-report-consumers-in-hospitality/
Title: Go Technology Report: Consumers in Hospitality
Description: This in-depth review of the GO Technology 2023 consumer research series, explores the three key themes identified from surveys of 5,000 hospitality consumers. Download the report.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-update-on-russian-business/
Title: NielsenIQ update on Russian business - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/china-smartphone-market-domination-but-at-what-cost/
Title: China: smartphone market domination...but at what cost?
Description: China: smartphone market domination...but at what cost?
Allow: https://nielseniq.com/global/en/insights/webinar/2024/activating-canadas-on-premise-unlocking-occasions-channels-and-path-to-purchase-to-grow-brand-share/
Title: Activating Canada's On Premise: Unlocking occasions, channels and path to purchase to grow brand share - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/pricing-and-promotion-sensitivity-in-canada-after-a-year-with-covid-19/
Title: Pricing and promotion sensitivity in Canada after a year with COVID-19 - NIQ
Description: During the pandemic, manufacturers shifted from planning to reacting. But there is significant risk for manufacturers who put pricing and promotion optimization on hold.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/regiograph-webinar-sales-territory-planning-at-atos-medical/
Title: RegioGraph webinar: Sales territory planning at Atos Medical
Description: In our free webinar, you will get insights from Atos Medical regarding their international territory planning with our geomarketing software RegioGraph.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-launches-comprehensive-u-s-wine-measurement-solution-with-connected-partners-wines-vines-analytics-and-sovos-shipcompliant/
Title: Nielsen launches comprehensive U.S. wine measurement solution with connected partners wines vines analytics and Sovos ShipCompliant - NIQ
Description: Nielsen Global Connect announced a joint solution that will deliver a more comprehensive view of the U.S. wine category.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/the-impact-of-rising-insurance-premiums-on-consumer-spending/
Title: The Impact of Rising Insurance Premiums on Consumer Spending - NIQ
Description: Rising insurance premiums are reshaping consumer spending. Explore how shoppers adapt with financial strategies and smarter choices.
Allow: https://nielseniq.com/global/en/news-center/2016/european-consumers-fear-economic-slowdown/
Title: European consumers fear economic slowdown
Description: Findings of the GfK Consumer Climate Europe study for the first quarter of 2016
Allow: https://nielseniq.com/global/en/news-center/2016/gfks-vitek-taking-part-in-general-counsel-panel-on-gender-diversity/
Title: GfK’s Vitek Taking Part in General Counsel Panel on Gender Diversity
Description: GfK’s Anna Maria Vitek, SVP and General Counsel for the Americas, will be joining five other women general counsels (GCs) at a New York City Bar panel discussion tonight. The topic for the evening will be “The Power of the Purse: How Women General Counsel Supporting Women Outside Counsel Makes Good Business Sense.”
Allow: https://nielseniq.com/global/en/news-center/2023/global-telecom-market-who-wins-who-loses/
Title: Global Telecom market: Who wins, who loses? - NIQ
Description: Full year results 2022 and outlook for 2023 Nuremberg, February 21, 2023 – Ahead of the Mobile World Congress (MWC) in Barcelona, where the major players from the smartphone and gaming industry meet, GfK takes a closer look on the global Telecom market. While the industry overall had to contend with declines in 2022, some categories continued to perform well. For 2023, GfK forecasts a stabilization of the market.
Allow: https://nielseniq.com/global/en/insights/education/2025/private-labels-new-era-why-product-content-matters-more-than-ever/
Title: Private Label's New Era: Why Product Content Matters More Than Ever - NIQ
Description: Private label is evolving fast—learn why great product content is now essential to drive sales, trust, and growth across all retail channels
Allow: https://nielseniq.com/global/en/insights/report/2016/marketing-to-millennials-the-new-generation-of-pet-owners-2/
Title: Marketing to Millennials: Insights for Modern Pet Brands
Description: Discover key insights on marketing to millennial pet owners and boost your strategy. Read our report now for expert analysis!
Allow: https://nielseniq.com/global/en/events/2022/webinar-optimizing-digital-content-for-the-ultimate-e-commerce-customer-experience/
Title: Webinar: Optimizing digital content for the ultimate e-commerce customer experience - NIQ
Description: Learn about the e-commerce experience audit that reviewed 40 top retailers to understand how e-commerce has shifted as result of the global pandemic.
Allow: https://nielseniq.com/global/en/news-center/2018/one-in-6-americans-is-a-cannabis-consumer-10-consume-once-a-month-or-more/
Title: One in 6 Americans is a cannabis consumer; 10% consume once a month or more
Description: MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/retail-media-intelligence-101/
Title: Retail media intelligence 101 - NIQ
Description: Learn how smaller retailers access the potential benefits and opportunities provided by retail media strategies?
Allow: https://nielseniq.com/global/en/insights/report/2016/radio-audience-measurement-in-the-era-of-the-connected-consumer/
Title: Radio Audience Measurement in the era of the Connected Consumer
Description: In this paper, we're going to outline some of the different approaches to RAM, the new technologies, and their advantages and disadvantages.
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-are-companies-transparent-enough-in-their-sustainability-initiatives/
Title: Are companies transparent enough in their sustainability initiatives? - NIQ
Description: Download this report from NielsenIQ Brandbank to learn why consumers value transparency around your company's sustainability efforts.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/e-commerce-and-convenience-a-look-at-how-new-zealands-fmcg-market-is-changing/
Title: E-Commerce and convenience: A look at how New Zealand’s FMCG market is changing - NIQ
Description: Explore how e-commerce is reshaping New Zealand's FMCG market. Gain insights and strategies for growth. Read more now!
Allow: https://nielseniq.com/global/en/legal/nielseniq-preference-center/
Title: NielsenIQ Preference Center - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-april-2025/
Title: Foodservice Price Index April 2025 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/news-center/2017/consumer-insights-competition-focuses-on-now-generation-purchase-journeys/
Title: Consumer insights competition focuses on Now Generation, purchase journeys
Description: In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.
Allow: https://nielseniq.com/global/en/news-center/2016/uk-low-consumer-confidence-reflects-persistent-doubts-about-the-economy/
Title: UK: Low consumer confidence reflects persistent doubts about the economy
Description: GfK’s long-running Consumer Confidence Index for the UK increased two points in May to -1. All of the measures, except one, used to calculate the Index saw increases this month.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/all-change-whats-driving-sales-right-now/
Title: All change: What’s driving sales right now - NIQ
Description: How the dynamics of enticing consumers to buy are changing in the UK
Allow: https://nielseniq.com/global/en/insights/report/2024/unleashing-the-power-within/
Title: Unleashing the Power Within - NIQ
Description: Wellness and personal care relevant insights and trends
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-video-tutorials/
Title: NielsenIQ BookData Video Tutorials - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/money-self-pressure-are-leading-causes-of-stress-for-canadians-2/
Title: Money, Self-Pressure are Leading Causes of Stress for Canadians
Description: With the pressure of Christmas shopping already under way, GfK has found Canadians are most stressed out by their financial situations. Findings from a 22-country survey that looked into the major causes of stress in people’s daily lives found money, self-pressure, and lack of sleep are the top three major causes of stress for Canadians. These results align with how the rest of the world feels.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/fmcg-retailer-supplier-collaboration-the-road-to-personalization-success/
Title: FMCG Retailer & Supplier Collaboration: The Road to Personalization Success - NIQ
Description: In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions.
Allow: https://nielseniq.com/global/en/insights/report/2023/go-technology-may-2023/
Title: GO Technology - NIQ
Description: The latest GO Technology report from leading hospitality tech provider Zonal and insight consultancy CGA by NIQ, reveals that those aged 55+ are the key decision makers when it comes to choosing which hospitality venues to visit.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/metadata-matters/
Title: Metadata Matters - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/do-loyalty-programs-keep-shoppers-loyal-brandbank/
Title: Do loyalty programs keep shoppers loyal? - NIQ
Description: In NIQ Brandbank's latest report, we examine FMCG retail loyalty programs, including their importance for growing market share.
Allow: https://nielseniq.com/global/en/news-center/2023/status-self-image-top-the-list-of-reasons-for-intending-to-buy-an-all-electric-vehicle-gfk-report/
Title: Status, self-image top the list of reasons for intending to buy an all-electric vehicle – GfK report - NIQ
Description: Environmental concern is a minor factor in driving purchase intention
Allow: https://nielseniq.com/global/en/news-center/2018/at-ces-gfk-will-help-brands-target-a-new-generation-of-beyond-digital-consumers/
Title: At CES, GfK will help brands target a new generation of "beyond digital" consumers
Description: At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow's most valuable consumers.
Allow: https://nielseniq.com/global/en/insights/report/2024/channel-strategy-report-2024/
Title: Channel Strategy Report 2024 - NIQ
Description: CGA by NIQ’s Channel Strategy report 2024 offers a comprehensive overview of On Premise channels. It uncovers profiles of interest, information around consumer visitation, and their consumption behaviors within the channel – key to informing successful On Premise strategies.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-study-finds-almost-two-thirds-of-americans-are-concerned-about-coronavirus/
Title: GfK study finds almost two-thirds of Americans are concerned about Coronavirus
Description: Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19).
Allow: https://nielseniq.com/global/en/insights/infographic/2015/cloud-storage/
Title: Cloud storage
Description: Many technology companies are offering services that enhance the cloud experience – whether it is increased security or customizable services, such as digital photograph albums which can easily be shared with friends or family.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-brands-can-win-the-innovation-race/
Title: How brands can win the innovation race
Description: What role does innovation play in competition? Understand how product innovation can help your company in times of uncertainty. Read the article now!
Allow: https://nielseniq.com/global/en/insights/analysis/2019/tops-of-2018-tequila-drove-spirit-category-growth-in-2018/
Title: Tops of 2018: Tequila drove spirit category growth in 2018 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-measure/
Title: NielsenIQ BookData Measure - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2025/ready-to-expand-how-data-can-help-smbs-explore-new-markets/
Title: Ready to Expand? How Data Can Help SMBs Explore New Markets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/growing-your-product-portfolio-a-strategic-guide/
Title: Growing Your Product Portfolio: A Strategic Guide - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/how-to-win-on-the-digital-shelf-with-enriched-product-content/
Title: How to win on the digital shelf with enriched product content - NIQ
Description: Download our report to learn the full power of enriched product content and access a checklist to get you started today.
Allow: https://nielseniq.com/global/en/news-center/2024/gfk-predicts-global-consumer-electronics-market-to-decline-in-2024/
Title: ​​GfK predicts global Consumer Electronics market to decline in 2024 ​ - NIQ
Description: Explore GfK's 2024 forecast on the global consumer electronics market decline. Learn key trends and insights. Read more now!
Allow: https://nielseniq.com/global/en/insights/report/2024/business-confidence-survey-october-2024/
Title: Business Confidence Survey October 2024 - NIQ
Description: Britain’s hospitality leaders are cautious about the future as pressure on the cost of doing business continues, CGA by NIQ’s latest Business Confidence Survey reveals.
Allow: https://nielseniq.com/global/en/landing-page/kekoa-foods-byzzer/
Title: How Kekoa Foods is using Byzzer™ to convince retailers and gain shelf space. - NIQ
Description: With Byzzer’s reports & NIQ data, Kekoa Foods is getting critical insights to optimize their retail strategies.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/china-pitch-slam-winner/
Title: China Pitch Slam Winner - NIQ
Description: At the NIQ 2024 pitch slam competition, "COCOPRO" emerged as the champion, winning NIQ retail measurement data worth 600,000 CNY. Allan, the founder of "COCOPRO," had a long-standing familiarity with NielsenIQ and a strong belief in data-driven decision-making.
Allow: https://nielseniq.com/global/en/info/net-promoter-score/
Title: Net promoter score - NIQ
Description: Enhance customer loyalty with Net Promoter Score (NPS) solutions. Calculate, benchmark, and improve NPS. Data-driven insights and consultancy by NIQ.
Allow: https://nielseniq.com/global/en/news-center/2022/european-book-market-returning-to-normal-after-a-bumpy-few-years/
Title: European book market returning to normal after a bumpy few years - NIQ
Description: In the first three quarters of 2022, the European book market recorded lower growth in many places and even posted reduced turnover in some cases. However, compared to the pre-pandemic period sales were still buoyant or largely back to normal. This emerges from an exclusive special analysis covering eight countries conducted by GfK Entertainment in the run-up to this year’s Frankfurt Book Fair.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/a-bestseller-tour-around-the-uk/
Title: A bestseller tour around the UK - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/alessandra-cama-leaves-gfk/
Title: Alessandra Cama leaves GfK
Description: After working about two years as member of the Management Board of GfK, Alessandra Cama will be leaving the company.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/top-10-niq-insights-of-2024/
Title: Top 10 NIQ insights of 2024 - NIQ
Description: In the ever-changing landscape of 2024, CPG and T&D companies used NIQ insights to keep up with shifting shopper behaviors in an unpredictable market.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/the-game-is-on-the-opportunities-offered-by-the-gaming-market/
Title: The game is on: the opportunities offered by the gaming market
Description: Gaming creates considerable revenue worldwide, but especially in Western Europe. Discover what opportunities are offered by the gaming market with our infographic.
Allow: https://nielseniq.com/global/en/news-center/2018/uk-consumer-confidence-drops-one-point-in-february-to-10/
Title: UK Consumer Confidence drops one point in February to -10
Description: Overall Index Score has bounced between zero and -13 since February 2016
Allow: https://nielseniq.com/global/en/info/promotional-mix/
Title: Promotional mix - NIQ
Description: Drive sales growth with NIQ's Promotional Mix solutions. Learn elements, examples, and pricing strategies. Optimize your success with NIQ's expertise.
Allow: https://nielseniq.com/global/en/info/customer-segmentation-examples/
Title: Customer segmentation examples - NIQ
Description: Customer segmentation examples. Find different examples on how to do a successful customer segmentation for your company here, at NIQ now!
Allow: https://nielseniq.com/global/en/insights/commentary/2021/your-customers-arent-butter-dont-let-them-churn/
Title: Your Customers Aren’t Butter. Don’t Let Them Churn. - NIQ
Description: Check out our new blog for insight on how to identify, predict, and prevent churn, even in post-Covid retail
Allow: https://nielseniq.com/global/en/info/ukraine-statutory-financial-statements/
Title: Ukraine Statutory Financial Statements - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/beyond-the-bird-turkey-tumbled-as-thanksgiving-traditions-expand/
Title: Beyond the bird: Turkey tumbled as Thanksgiving traditions expand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/day-in-the-life-of-nielseniq-panelists/
Title: Day in the life of NielsenIQ panelists - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/how-to-master-the-art-of-effective-collaboration/
Title: How to master the art of effective collaboration 
Description: Discover how GfK provides an environment in which our co-workers can foster a culture of effective collaboration within the organization. Learn more now!
Allow: https://nielseniq.com/global/en/events/2025/the-london-book-fair/
Title: The London Book Fair - NIQ
Description: Discover key insights at The London Book Fair 2026 with NielsenIQ BookData. Explore trends, network, and grow. Join us in London!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/magazine-ads-digital-print-score-similar-engagement-levels/
Title: Magazine Ads: Digital, Print Score Similar Engagement Levels
Description: Magazine Ads: Digital, Print Score Similar Engagement Levels
Allow: https://nielseniq.com/global/en/insights/analysis/2020/localizing-your-global-e-commerce-strategy/
Title: Localizing your global e-commerce strategy
Description: Understanding sales channel dynamics at a local level means you can optimize your global marketing strategy. GfK’s POS Tracking gives you the insights you need.
Allow: https://nielseniq.com/global/en/insights/report/2017/total-consumer-report-volume-3/
Title: Total consumer report, volume 3 - NIQ
Description: Discover key insights on consumer behavior with NielsenIQ's Total Consumer Report Vol. 3. Elevate your strategy—download now!
Allow: https://nielseniq.com/global/en/insights/infographic/2025/wellness-meets-sustainability-the-future-of-conscious-consumerism/
Title: Wellness Meets Sustainability: The Future of Conscious Consumerism - NIQ
Description: Discover the future of wellness with sustainable products. Learn how conscious consumerism is reshaping health and innovation.
Allow: https://nielseniq.com/global/en/insights/commentary/2011/10-reasons-to-make-usability-testing-a-priority-in-your-product-life-cycle/
Title: 10 Reasons to Make Usability Testing a Priority in Your Product Life Cycle
Description: 10 Reasons to Make Usability Testing a Priority in Your Product Life Cycle
Allow: https://nielseniq.com/global/en/insights/analysis/2024/e-commerce-2-0-are-you-ready-for-tomorrow-how-to-follow-digitalization/
Title: E-commerce 2.0: Are you ready for tomorrow? How to follow digitalization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/small-domestic-appliances-market-grows-to-e24-3-billion-in-first-half-of-2019-2/
Title: Small Domestic Appliances market grows to €24.3 billion in first half of 2019
Description: GfK findings for the global SDA market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/category-trends-channel-shifts-and-key-occasions-whats-steering-the-dutch-horeca/
Title: Category Trends, Channel Shifts, and Key Occasions: What’s Steering the Dutch HoReCa? - NIQ
Description: Consumer behaviours and preferences are shifting across categories, channels and occasions in the Dutch HoReCa market. Correspondingly, CGA by NIQ’s new OPUS Market Overview 2025 provides in-depth analysis of this unfolding environment, offering vital insights for drinks brands, suppliers, and venue operators to tap into emerging trends.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/uk-consumer-confidence-slips-one-point-to-21-in-october/
Title: UK Consumer Confidence Drops Slightly in October 2024
Description: Moderator Lucy Green asked GfK’s Neil Bellamy to dig deeper into the five measures that make up the overall Index score and explain what is happening. Neil shared fascinating – and rarely published - data examining confidence by party allegiance.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/amazons-digital-shelf-versus-traditional-retailers/
Title: Amazon’s digital shelf versus traditional retailers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/beauty-inner-circle-cbd-sales-2023-product-insights-growth-category/
Title: The state of CBD in health and beauty - NIQ
Description: The growing interest in natural and holistic solutions, coupled with the potential benefits associated with CBD, has fueled the expansion of CBD in the health and beauty space.
Allow: https://nielseniq.com/global/en/insights/events/2023/gen-z-no-filter/
Title: Gen Z No Filter! - NIQ
Description: Unlock growth with your next biggest shopper force.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-names-bereck-to-lead-market-opportunities-and-innovation-team-in-north-america/
Title: GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America
Description: GfK has appointed Stacy Bereck– a seasoned leader of high-performing market research teams – as its new Managing Director of Market Opportunities and Innovation in North America.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/sample-design/
Title: Sample design - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/mri-simmons-study-reveals-new-covid-19-consumer-segments/
Title: MRI-Simmons Study Reveals New COVID-19 Consumer Segments
Description: New report provides insight into the attitudes and behaviors of ‘Nervous’ and ‘Accepting’ personality types
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-login/
Title: NielsenIQ BookData Login - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/niq-founders-pitch-slam-india/
Title: NIQ Founders Pitch Slam India - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/marketing-publicity-conference/
Title: Marketing & Publicity Conference - NIQ
Description: This conference shines a spotlight on book communications, Philip Stone from NielsenIQ BookData will present UK Market Shifts in Print and Digital.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/the-lifetime-of-bookscan-international-edition/
Title: The lifetime of BookScan, international edition - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-announces-management-board-changes/
Title: GfK Announces Management Board Changes
Description: GfK SE announced that Debbie Pruent will retire and be replaced by David Krajicek as Chief Commercial Officer for the Consumer Experiences Sector.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-announces-executive-retail-leadership-update/
Title: NielsenIQ announces executive retail leadership update - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/disruption-and-what-consumer-research-can-learn-from-henry-ford/
Title: Disruption, and what consumer research can learn from Henry Ford
Description: Disruption, and what consumer research can learn from Henry Ford
Allow: https://nielseniq.com/global/en/news-center/2021/minyo-joins-gfks-us-commercial-team-bringing-expertise-in-strategic-branding-account-leadership/
Title: Minyo joins GfK’s US Commercial team, bringing expertise in strategic branding, account leadership - NIQ
Description: Has guided consumer insights teams servicing global companies in CPG, retail, financial services
Allow: https://nielseniq.com/global/en/news-center/2023/new-radio-360-measurement-system-to-go-live/
Title: New Radio 360 measurement system to go live - NIQ
Description: New Radio 360 measurement system to go live, providing first look at streaming audiences
Allow: https://nielseniq.com/global/en/insights/commentary/2024/skai-and-niq-announcement/
Title: Skai and NIQ Announce Global Alliance to Advance Retail Media with Digital Shelf Intelligence and Omnichannel Measurement - NIQ
Description: Skai and NIQ Announce Global Alliance to Advance Retail Media with Digital Shelf Intelligence and Omnichannel Measurement
Allow: https://nielseniq.com/global/en/events/2024/impacting-the-next-generation-of-parents/
Title: Impacting the next generation of parents - NIQ
Description: The Next Generation of Parents, a collaboration event between NIQ Indonesia and Supermom community to share actionable insights into trends and behaviors of the next generation of parents.
Allow: https://nielseniq.com/global/en/insights/report/2025/italy-on-premise-consumer-pulse-report-april-2025/
Title: Italy On Premise Consumer Pulse Report: April 2025 - NIQ
Description: Tried and trusted within the global beverage alcohol (BevAl) industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/the-social-dilemma-through-the-eyes-of-the-consumer/
Title: The Social Dilemma through the eyes of the consumer - NIQ
Description: What does the average Belgian consumer think about the dangers that are highlighted in The Social Dilemma?
Allow: https://nielseniq.com/global/en/insights/analysis/2024/retail-media-and-amazon/
Title: Retail media and Amazon - NIQ
Description: Discover key insights on Retail Media and Amazon's impact in 2024. Learn strategies for success. Read more now!
Allow: https://nielseniq.com/global/en/events/2025/channel-summit-emea-2025/
Title: Channel Summit EMEA 2025 - NIQ
Description: NIQ GfK is thrilled to be again content partner & sponsor of the Channel Summit EMEA event 2025. Download our presentations from the event.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-south-africa/
Title: Retail Spend Barometer South Africa - NIQ
Description: Discover key trends in South Africa's retail sector with NielsenIQ's Retail Spend Barometer. Gain insights now!
Allow: https://nielseniq.com/global/en/news-center/2017/mms-and-gfk-launch-total-video-ad-ratings-in-sweden/
Title: MMS and GfK launch Total Video Ad Ratings in Sweden
Description: MMS and GfK have extended their digital ad ratings in Sweden into a Total Video service, enabling the market to measure return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.
Allow: https://nielseniq.com/global/en/insights/report/2020/map-of-the-month-gfk-purchasing-power-switzerland-2020/
Title: Map of the Month: GfK Purchasing Power, Switzerland 2020
Description: GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/getting-to-know-you-personalization-for-customers-with-limited-transaction-history/
Title: Getting to Know You - Personalization for customers with limited transaction history - NIQ
Description: Advances in big data processing are allowing today’s retailers to offer a highly personalized customer experience. However, there's still la arge group of customers with not enough transactional history to make personalization possible. In this blog we cover key strategies to address this challenge.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-australia/
Title: NielsenIQ BookData Australia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/statistical-analysis-for-user-research-when-is-it-meaningful/
Title: Statistical Analysis for User Research: When Is It Meaningful?
Description: Statistical Analysis for User Research: When Is It Meaningful?
Allow: https://nielseniq.com/global/en/news-center/2023/indian-telecom-market-saw-36-value-growth-in-offline-retail-in-2022/
Title: Indian telecom market saw 36% value growth in offline retail in 2022 - NIQ
Description: GfK witnesses double-digit growth in the telecom market in Offline Retail in India
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-will-deliver-weekly-regional-data-from-pos-tire-retail-panel-in-2020/
Title: GfK will deliver weekly regional data from POS tire retail panel in 2020
Description: In the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK unmatched coverage of the US tire retail marketplace.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/learning-from-leading-edge-consumers/
Title: Learning from leading edge consumers
Description: Learning from leading edge consumers
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-establishes-independence-as-a-standalone-company/
Title: NielsenIQ establishes independence as a standalone company - NIQ
Description: As a new company, NielsenIQ sets out to transform its business and inform the future of commerce
Allow: https://nielseniq.com/global/en/insights/commentary/2025/how-to-pick-the-right-panel-for-you/
Title: Making the Right Choice: Evaluating Consumer Panel Providers - NIQ
Description: Unlock the secrets to selecting the perfect consumer panel with NielsenIQ's expert insights. Learn how to make data-driven decisions for accurate market analysis.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/new-data-reveals-full-effects-of-consumer-inflation-in-south-africa/
Title: New data reveals full effects of consumer inflation in South Africa - NIQ
Description: Consumer behavior in South Africa is changing in response to pressure from inflation.
Allow: https://nielseniq.com/global/en/landing-page/revolutionising-grocery-unlocking-omnichannel-potential/
Title: Revolutionising Grocery: Unlocking Omnichannel Potential - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/connecting-mind-matter-c360/
Title: Connecting Mind & Matter C360 - NIQ
Description: Companies that can tap into the predictability of consumer behavior hold the keys to unlocking truly incremental spending growth. Why? Because there’s big business opportunity on the table for those who can bridge the gap between the “Mind” and “Matter” of purchase decisions.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-to-share-findings-on-influential-consumers-shopper-insights-activation-at-omnishopper-conference/
Title: GfK to Share Findings on Influential Consumers, Shopper Insights Activation at OmniShopper Conference
Description: GfK thought leaders will present with two key clients – Groupon and Henkel North America – at next week’s OmniShopper conference in Chicago.
Allow: https://nielseniq.com/global/en/insights/report/2017/understanding-how-customers-connect-with-alcohol-brands/
Title: Understanding how customers connect with alcohol brands
Description: In an occasion-driven industry like alcoholic drinks, how can brands increase the effectiveness of their touchpoint activations. Find out in our white paper.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-named-preferred-measurement-and-analytics-provider-by-dole/
Title: Nielsen named preferred measurement and analytics provider by Dole - NIQ
Description: Discover how Nielsen's advanced analytics enhance Dole's business strategies. Learn more about our partnership today!
Allow: https://nielseniq.com/global/en/info/tabbed-navigation-english/
Title: Tabbed Navigation - English - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-and-consumer-technology-association-release-2025-global-tech-durables-outlook-navigating-a-year-of-recovery-and-intentional-spending/
Title: NIQ and Consumer Technology Association Release 2025 Global Tech & Durables Outlook: Navigating a Year of Recovery and Intentional Spending - NIQ
Description: Discover key insights from the 2025 Global Tech Durables Outlook by NielsenIQ and CTA. Learn how to navigate recovery and spending trends. Read now!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/taking-an-insights-driven-approach-to-marketing-smartphones/
Title: Taking an insights-driven approach to marketing smartphones
Description: It has been a full decade since the launch of the first iPhone, and it's easy to forget that life used to be simple for smartphone manufacturers.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/understanding-tv-viewing-preferences-in-the-digital-age/
Title: Understanding TV viewing preferences in the digital age
Description: TV viewing preferences will be determined by how content developers adapt to new viewing behaviors and capitalize on changing consumer preferences.
Allow: https://nielseniq.com/global/en/insights/report/2023/how-to-convince-your-c-level-to-invest-in-long-term-marketing-strategies-in-stagflation/
Title: Build Brand Strength and Equity: Maximize Your Brand Reputation
Description: Learn how to build brand strength, equity and reputation for your business. Maximize your brand presence and attract more customers with us now!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-value-chain-and-mobile-payment-evolution-or-revolution/
Title: The value chain and mobile payment: evolution or revolution?
Description: The value chain and mobile payment: evolution or revolution?
Allow: https://nielseniq.com/global/en/landing-page/just-quick-test-on-sub_header-flexibility/
Title: JUST quick test on sub_header flexibility - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/get-a-complete-view-of-your-performance-through-nielsens-enhanced-offering-total-channel-solution/
Title: Get a complete view of your performance through Nielsen's enhanced offering: Total Channel Solution - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/almost-all-car-owners-in-myanmar-bought-a-used-car-gfk/
Title: Almost all car owners in Myanmar bought a used car: GfK
Description: With the opening up of the Myanmar economy, automotive is one of the many industries significantly impacted by new government regulations as rising car ownership is driving rapid developments in the sector’s infrastructure and related markets.
Allow: https://nielseniq.com/global/en/news-center/2019/brick-and-mortar-retail-in-the-eu-highest-2019-growth-in-romania-and-lithuania/
Title: Brick-and-mortar retail in the EU: Highest 2019 growth in Romania and Lithuania
Description: GfK study on European retail
Allow: https://nielseniq.com/global/en/news-center/2018/radio-listening-heats-up-over-summer/
Title: Radio listening heats up over summer
Description: Radio listening heats up over summer
Allow: https://nielseniq.com/global/en/insights/commentary/2013/driver-distraction-testing-when-ux-meets-safety/
Title: Driver Distraction Testing: When UX Meets Safety
Description: Driver Distraction Testing: When UX Meets Safety
Allow: https://nielseniq.com/global/en/news-center/2016/us-consumers-see-organization-and-furniture-as-top-home-improvement-priorities-2/
Title: US Consumers See Organization and Furniture as Top Home Improvement Priorities
Description: A new GfK study reveals that five priorities tie for the #1 spot on Americans’ home improvement task aspiration lists.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-to-use-ai-to-solve-fmcg-business-problems/
Title: How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case - NIQ
Description: The unique challenges of FMCG retailers when planning to start using AI and ML technology as part of their technology stack
Allow: https://nielseniq.com/global/en/insights/education/2022/shelf-space-optimization-for-smb-cpg-brands/
Title: Shelf Space Optimization for SMB CPG Brands - NIQ
Description: Shelf space optimization may be the difference between good sales and best-in-class sales. Here's how it works and how you can do it.
Allow: https://nielseniq.com/global/en/news-center/2019/at-nrf-nxt-gfk-will-help-retailers-brands-apply-personalization-at-scale/
Title: At NRF NXT, GfK will help retailers, brands apply personalization at scale
Description: At NRF’s upcoming conference NRF NXT, GfK trend experts will reveal consumers’ needs, desires, and concerns about targeting and personalization
Allow: https://nielseniq.com/global/en/news-center/2020/corona-crisis-turns-belgian-consumers-into-home-cooking-chefs/
Title: Corona crisis turns Belgian consumers into home cooking chefs
Description: Could it be that the Corona crisis is making consumers pursue a healthier lifestyle? According to the GfK Coronavirus Consumer Pulse Study, this could be the case. Latest research revealed that Belgian consumers are cooking more at home, eating more fresh fruits and vegetables, and have gained more interest in gardening. The Corona lock-down, and the consequent freeing up of time, has hence shifted the focus of Belgian consumers to more healthy living.
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-zagreb-c-suite-event/
Title: CEO Dinner Event Zagreb, Croatia 2025 - NIQ
Description: NIQ C-Suite Events formed with thought-provoking sessions where we share our knowledge and uncover new pathways to better serve your needs and growth aspirations in 2025.
Allow: https://nielseniq.com/global/en/news-center/2022/us-consumers-question-cost-effectiveness-of-sustainable-products-gfk-consumer-life/
Title: US consumers question cost, effectiveness of sustainable products – GfK Consumer Life - NIQ
Description: According to new study, 44% of Millennials feel that green alternatives “just don’t work as well”
Allow: https://nielseniq.com/global/en/landing-page/best-brands-gen-z-food-beverage-brand-en/
Title: Best Gen Z Food & Beverage Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/when-where-and-how-to-win-in-beverage-alcohol-as-consumer-dayparts-shift/
Title: When, where and how to win in beverage alcohol as consumer dayparts shift - NIQ
Description: Consumers’ daypart habits are evolving faster than ever before, and powerful new analytics reveal how suppliers can overcome challenges and seize new opportunities.
Allow: https://nielseniq.com/global/en/events/2022/meet-nielseniq-at-the-nacs-show-2022/
Title: Meet NielsenIQ at the NACS Show 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/gfkconsult-regional-outlook-reports/
Title: gfkconsult regional outlook reports
Description: Expert insights and strategic direction to master the 2023 European Tech and Durables market. Find out more now!
Allow: https://nielseniq.com/global/en/insights/report/2024/an-inside-look-at-african-small-and-medium-fmcg-businesses-in-2024/
Title: An Inside Look at African Small and Medium FMCG Businesses in 2024 - NIQ
Description: Discover key insights into African small and medium FMCG businesses in 2024. Explore trends and strategies for growth. Read more now!
Allow: https://nielseniq.com/global/en/events/2022/efficient-assortment-management/
Title: Efficient Assortment Management - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/quick-and-easy-stats-on-quick-and-easy-air-fryer-books/
Title: Quick and easy stats on quick and easy air fryer books - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2022/nital-reinvigorating-data-driven-aproach-to-planing-with-gfknewron/
Title: Reinvigorating data-driven aproach to planing with gfknewron
Description: How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning. Read the story now!
Allow: https://nielseniq.com/global/en/landing-page/intelligence-reimagined-maximize-your-revenue/
Title: Consumer 360® 2020: Maximize your revenue - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2020/insider-tips-demand-planning-during-business-disruptions/
Title: Insider tips: demand planning during business disruptions - NIQ
Description: Explore expert tips on demand planning during disruptions to optimize your business strategy. Learn more and stay ahead!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/have-beauty-brands-found-their-platform/
Title: Have beauty brands found their platform?
Description: Have beauty brands found their platform?
Allow: https://nielseniq.com/global/en/insights/commentary/2016/delivery-2-0-the-new-challenges-and-opportunities-for-retail/
Title: Delivery 2.0: The new challenges – and opportunities – for retail
Description: With many new ways for people to receive deliveries, the onus is on retailers to make sure they match consumers’ expectations, and fast.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/glp-1-the-future-of-wellness-what-retailers-manufacturers-need-to-know/
Title: GLP-1 & the Future of Wellness: What Retailers & Manufacturers Need to Know - NIQ
Description: Discover the GLP-1 Wellness Revolution: Key insights for retailers & manufacturers on the future of wellness.
Allow: https://nielseniq.com/global/en/client-learning/client-portal-cso-2-0-switzerland-2021/
Title: Client portal CSO 2.0 Switzerland 2021 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/coverage/
Title: Coverage - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/2022-code-red-for-leadership-data-centric-tech-and-talent-are-essential-for-bold-and-rapid-decisions/
Title: 2022 Code Red for Leadership
Description: An open letter to the industry by Peter Feld, CEO of GfK. Bold and rapid decisions supported by data-centric people and tech are essential
Allow: https://nielseniq.com/global/en/landing-page/category-shopping-fundamentals-2024/
Title: Category Shopping Fundamentals 2024 - NIQ
Description: Get insights with NielsenIQ’s Canada Diversity Report. This report from NIQ Consumer Life examines the mindset, lifestyles, and consumer attitudes and behavior of key ethnic Canadian segments.
Allow: https://nielseniq.com/global/en/news-center/2023/total-economic-impact-study-gfknewron-delivers-a-345-percent-roi/
Title: Total Economic Impact study: gfknewron delivers a 345 percent ROI - NIQ
Description: Forrester has conducted a Total Economic Impact study of GfK’s gfknewron. The platform delivers a 345 percent return on investment after only three years.
Allow: https://nielseniq.com/global/en/landing-page/galleria-linkontro-2025/
Title: Linkontro 2025 Gallery - NIQ
Description: Relive the 40th edition of Linkontro through the official photos and videos.
Allow: https://nielseniq.com/global/en/insights/report/2023/the-collaborative-advantage-how-to-build-stronger-teams-with-omnichannel-intelligence-in-2024/
Title: The Collaborative Advantage: How to build stronger teams with Omnichannel Intelligence in 2024 - NIQ
Description: Explore how Omnichannel Intelligence can give teams a collaborative advantage and simplify strategy planning and execution in 2024.
Allow: https://nielseniq.com/global/en/info/beauty-thought-leaders/
Title: Beauty Thought Leaders - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/article-customer-value-the-new-metric-driving-smart-tire-dealerships/
Title: Article: Customer Value: The New Metric Driving Smart Tire Dealerships - NIQ
Description: At a time when tire dealers face so many obstacles, they need to tap into every advantage they can find with their high-value customers.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/taking-wearable-technology-from-novelty-to-mainstream/
Title: Taking Wearable Technology from Novelty to Mainstream
Description: Taking Wearable Technology from Novelty to Mainstream
Allow: https://nielseniq.com/global/en/insights/analysis/2025/vietnams-on-premise-comeback-why-smart-consumer-insights-are-the-real-growth-ingredient/
Title: Vietnam’s On-Premise Comeback: Why smart consumer insights are the real growth ingredient - NIQ
Description: Get data-backed insights on Vietnam’s On-Premise market, consumer behavior, category landscape, and go-to-market optimization with NIQ OPUS.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-power-of-visual-influence/
Title: The Power of Visual Influence
Description: The Power of Visual Influence
Allow: https://nielseniq.com/global/en/news-center/2017/christoph-erbenich-joins-gfk-as-chief-marketing-and-innovation-officer/
Title: Christoph Erbenich joins GfK as Chief Marketing and Innovation Officer
Description: GfK SE takes an important step towards accelerating its digital transformation by appointing Christoph D. Erbenich as Chief Marketing and Innovation Officer, effective August 1, 2017.
Allow: https://nielseniq.com/global/en/insights/report/2016/gfks-contact-lens-panel/
Title: GfK's Contact Lens Panel
Description: Find out more about GfK's contact lens panel.
Allow: https://nielseniq.com/global/en/events/2021/price-and-promotion-management-workshop-online/
Title: Price and promotion management workshop, online - NIQ
Description: Master price and promotion strategies at NielsenIQ's online workshop. Enhance your skills, drive growth. Register now!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-brand-divorce/
Title: The Brand Divorce
Description: The Brand Divorce
Allow: https://nielseniq.com/global/en/news-center/2020/whats-hot-this-black-friday-2/
Title: What's hot this Black Friday - NIQ
Description: GfK identifies three trends driving success this peak season
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/video-uncle-buds/
Title: Video: Uncle Buds: Nurturing Wellness, Rooted in Authenticity - NIQ
Description: In the latest installment of NIQ's Founders Series, NIQ's Anna Mayo is joined by Garrett Greller, founder of Uncle Bud's—a hemp wellness brand.
Allow: https://nielseniq.com/global/en/news-center/2020/consumer-climate-in-germany-recovers-slightly-after-covid-19-shock/
Title: Consumer climate in Germany recovers slightly after COVID-19 shock
Description: Nuremberg, May 26, 2020 – Consumers in Germany have recovered somewhat in May following the shock triggered by the COVID-19 pandemic. Both economic and income expectations, as well as propensity to buy, are on a slight increase. As a result, GfK forecasts a figure of -18.9 points for June 2020, 4.2 points higher than its level in May of this year (revised to -23.1 points). These are the results of the GfK consumer climate study Germany for May 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/qa-with-jutta-langer-on-how-to-shake-up-your-strategic-planning/
Title: Q&A with Jutta Langer on how to shake-up your strategic planning - NIQ
Description: How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-q3-2024-sees-recovery-in-chinas-fmcg-and-td-markets-with-total-consumption-up-by-4-3-yoy/
Title: NIQ Retail Spend Barometer: Q3 2024 Sees Recovery in China's FMCG and T&D Markets with Total Consumption up by 4.3% YoY - NIQ
Description: Explore NielsenIQ's Q3 2024 Retail Spend Barometer showing a 4.3% rise in China's FMCG and TD markets. Learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2024/report-an-evolving-on-premise-sector/
Title: Report: An evolving On Premise sector - NIQ
Description: Discover key trends shaping the on-premise sector in 2024. Gain insights to drive your strategy. Read the full report now!
Allow: https://nielseniq.com/global/en/insights/analysis/2025/expo-west-2025/
Title: Expo West 2025: Key Trends & Themes - NIQ
Description: Discover the key trends and themes from Expo West 2025, from the rise of high-protein and fiber-fortified foods to personalized nutrition.
Allow: https://nielseniq.com/global/en/about-us/diego-ortego-hernandez/
Title: Diego Ortego Hernández - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/omnichannel-shopping-for-everyday-items-spikes-in-us-gfks-futurebuy/
Title: Omnichannel shopping for everyday items spikes in US – GfK’s FutureBuy®
Description: In GfK's annual FutureBuy study, which has been tracking emerging shopping trends for 7 years, reports of omnichannel shopping for key household products have jumped significantly in just one year.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/millennials-are-digital-natives-more-engaged-with-e-commerce/
Title: Millennials: Are ‘digital natives’ more engaged with e-commerce?
Description: If retailers want to target Millennials they will generate significantly greater levels of engagement with relevant, targeted content.
Allow: https://nielseniq.com/global/en/news-center/2019/six-reasons-tech-and-durable-brands-need-a-360-view-of-their-retail-partners-business/
Title: Six reasons tech and durable brands need a 360° view of their retail partners’ business
Description: To stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships. That demands that you gain a 360° view of your retail partners' business - not just how your products sell in their stores, but also how competitors perform. With access to precise data for individual retailers, you can collaborate with them as an informed partner.
Allow: https://nielseniq.com/global/en/events/2022/category-management-for-e-commerce-1-0/
Title: Category Management for E-Commerce 1.0 - NIQ
Description: Master e-commerce category management with NielsenIQ's insights. Boost your strategy and see results. Join us now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2025/february-boost-uk-consumer-confidence-rises-by-two-points-podcast/
Title: UK Consumer Confidence slips one point to -21 in October
Description: Moderator Lucy Green asked GfK’s Neil Bellamy discuss the measures that feed into the topline figure of Consumer Confidence Barometer (CCB) and how last month’s Budget might have impacted the results.
Allow: https://nielseniq.com/global/en/news-center/2017/latest-roster-of-nielsen-connected-partners-amplifies-program-through-integration-of-retail-measurement-data/
Title: Latest roster of Nielsen connected partners amplifies program through integration of retail measurement data - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/millennial-shoppers-are-old-news-looking-ahead-to-gen-z/
Title: FutureBuy: Predicting & Understanding Gen Z Online Shopping Behavior
Description: Get an insight on the expected online behavior of Gen Z and the generational differences on mobile payment, online shopping, & much more. Learn more.
Allow: https://nielseniq.com/global/en/insights/report/2025/unlock-on-premise-insights-in-netherlands/
Title: Unlock On Premise Insights in Netherlands - NIQ
Description: A rich source of On Premise consumer data and insights, OPUS (On Premise User Study)gives you the power to understand the ever-changing relationship between consumers,brands, categories, channels and occasions.
Allow: https://nielseniq.com/global/en/news-center/2021/gokongwei-led-davi-partners-with-nielseniq-to-offer-consumers-more-personalized-shopping-experience/
Title: Gokongwei-led DAVI partners with NielsenIQ to offer consumers more personalized shopping experience - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/market-recovery-monitor-april-2022/
Title: Market Recovery Monitor - NIQ
Description: Britain’s number of licensed premises contracted in the first quarter of 2022, the latest Market Recovery Monitor from CGA and AlixPartners reveals.
Allow: https://nielseniq.com/global/en/landing-page/self-service-portal-registration-form-booths/
Title: Self Service Portal Registration Form Booths - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2015/map-of-the-month-sales-area-provision-in-europe/
Title: Map of the month: Sales area provision in Europe
Description: GfK's Map of the Month for August shows the 2014 per-capita sales area provision in Europe (source: GfK study on European retail, 2015).
Allow: https://nielseniq.com/global/en/insights/webinar/2023/cross-media-measure-understand-grow/
Title: Cross media: Measure, understand, grow - NIQ
Description: GfK Masterclass Cross Media: Measure, Understand, Grow . Watch it now
Allow: https://nielseniq.com/global/en/insights/success-story/2025/from-insights-to-impact-mackies-of-scotlands-success-story/
Title: How NIQ Connected Partner, Alpine Online, Helped Mackie's Grow Smarter - NIQ
Description: For growing businesses, making the right decisions at the right time is key to sustainable growth. Mackie’s of Scotland, a family-owned ice cream and snack brand, knows this firsthand.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-innovators-guide-to-finding-the-pricing-sweet-spot-for-a-new-product-launch/
Title: Webinar: The innovator’s guide to finding the pricing sweet spot for new product launches - NIQ
Description: Join NielsenIQ for the second session in the BASES Masterclass webinar series exploring how to find the optimal price for your new product.
Allow: https://nielseniq.com/global/en/insights/report/2025/navigating-telecoms-competitive-landscape-dynamic-margin-management/
Title: Navigating Telecom’s Competitive Landscape: Dynamic Margin Management - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/germany-on-premise-consumer-pulse-report-january-2025/
Title: Germany On Premise Consumer Pulse Report January 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-december-2024/
Title: France On Premise Consumer Pulse Report: December 2024 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from November 2024 to December 2024 in France.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/how-energy-drinks-can-power-up-in-2014/
Title: How Energy Drinks Can Power Up in 2014
Description: How Energy Drinks Can Power Up in 2014
Allow: https://nielseniq.com/global/en/events/2021/bigger-assortment-is-not-always-better/
Title: Bigger assortment is not always better - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-sharing-new-insights-on-now-generation-post-millennials-shaping-the-future-of-marketing/
Title: GfK sharing new insights on “Now Generation” – post-millennials shaping the future of marketing
Description: In four interactive events across North America, GfK is debuting new research and insights on the all-important 15- to 25-year-old consumer group, also known as the Now Generation.
Allow: https://nielseniq.com/global/en/insights/education/2022/use-data-for-a-winning-product-assortment-strategy/
Title: Use Data for A Winning Product Assortment Strategy - NIQ
Description: Fine-tune your assortment on retailers' shelves with easy data tools that demonstrate your product is a profitable addition to their shelves.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/what-role-do-challenger-brands-play-in-your-strategy/
Title: What role do challenger brands play in your strategy? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-89-uk-consumer-confidence-uncut-april-2024/
Title: UK Consumer Confidence Uncut April 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the April 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/churn-in-high-frequency-retail-defining-it-reducing-it/
Title: Churn in High Frequency Retail: Defining It. Reducing It. - NIQ
Description: With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive analytics to determine churn propensity. Then act to reduce it.
Allow: https://nielseniq.com/global/en/events/2023/using-segmentation-science-to-decode-the-conscious-consumer/
Title: Using Segmentation Science to decode the Conscious Consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/niq-webinar-actionable-intelligence-for-tech-durables-success-in-southeast-asia/
Title: NIQ Webinar: Actionable Intelligence for Tech & Durables Success in Southeast Asia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/black-friday-2023-briefing/
Title: Black Friday 2023 Briefing - NIQ
Description: Get exclusive access to GfK data and expert analysis on 2023’s Black Friday performance in Consumer Tech and Durables. Watch the webinar now.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/considered-consumers-have-an-achiever-mindset/
Title: Considered Consumers have an Achiever mindset
Description: Considered Consumers have an Achiever mindset
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-global-connect-appoints-chief-financial-officer/
Title: Nielsen Global Connect appoints Chief Financial Officer - NIQ
Description: Discover insights on Nielsen Global Connect's new CFO appointment, driving financial strategies for global growth. Learn more today!
Allow: https://nielseniq.com/global/en/insights/analysis/2025/looking-to-the-future-of-bars-with-the-worlds-best-bartenders/
Title: Looking to the future of bars with the world's best bartenders - NIQ
Description: Bars have a bright future if they can embrace big trends in ‘glocalisation’, moderation and social media an exclusive new report from CGA by NIQ and SIP by Pernod Ricard reveals.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-december-2022/
Title: Foodservice Price Index December 2022 - NIQ
Description: The CGA Prestige Foodservice Price Index (FPI) ended 2022 at record highs, with the Food basket nearly one quarter higher than December 2022. The FPI full basket which includes beverages ended slightly below this level at 22.9%.
Allow: https://nielseniq.com/global/en/insights/report/2022/report-spirit-consumption-by-united-states-region/
Title: Spirit consumption by United States region - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-the-ultimate-guide-to-american-shopper-trends-in-2024/
Title: Ebook: The Ultimate Guide to American Shopper Trends in 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/canadian-health-trends-in-beverage/
Title: Canadian health trends in beverage - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/uk-consumer-confidence-up-three-points-at-44-in-november/
Title: UK Consumer confidence up three points at -44 in November - NIQ
Description: UK Consumer confidence up three points at -44 in November. All measures were up in comparison to the October 21st announcement.
Allow: https://nielseniq.com/global/en/events/2025/mobile-world-congress-in-barcelona/
Title: Mobile World Congress in Barcelona - NIQ
Description: Join MWC Barcelona 2025 to explore cutting-edge tech, network with industry leaders, and meet with an NIQ representative. Schedule your meeting today!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/nielseniq-state-of-the-retail-nation-report-reveals-pockets-of-positivity/
Title: NielsenIQ State of the Retail Nation report reveals pockets of positivity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/in-global-gfk-study-canadians-show-strong-reluctance-to-share-personal-data/
Title: In global GfK study, Canadians show strong reluctance to share personal data
Description: In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-announces-schedule-and-keynote-speakers-for-annual-consumer-360-conference/
Title: NIQ Announces Schedule and Keynote Speakers for Annual Consumer 360 Conference - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/mobile-phone-not-working-dont-panic-one-third-of-brits-have-a-back-up-device/
Title: Mobile phone not working? Don’t panic, one third of Brits have a back-up device - NIQ
Description: Seven million old mobile phone handsets were put away in British homes last year – rather than selling or trading-in.
Allow: https://nielseniq.com/global/en/insights/infographic/2024/europes-distribution-market-in-q1-2024/
Title: Europe’s Distribution Market in Q1 2024 - NIQ
Description: A brief overview of Europe's distribution market in Q1 2024. See the infographic.
Allow: https://nielseniq.com/global/en/insights/report/2016/map-of-the-month-gfk-purchasing-power-europe-2016/
Title: Map of the month: GfK Purchasing Power Europe 2016
Description: GfK's Map of the Month for November illustrates Europe's purchasing power density at the 2-digit postcode level. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Europe 2016").
Allow: https://nielseniq.com/global/en/insights/analysis/2023/title-2023-deal-days-survey-results-are-in/
Title: 2023 Deal Days: Survey results are in - NIQ
Description: Take a deep dive into the data from the recent Deal Days, exploring the winners, the trends, and how it stacks up to other deal-savings shopping events.
Allow: https://nielseniq.com/global/en/about-us/beval-vertical-contact-us/
Title: BevAl Vertical - Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-october-2024/
Title: France On Premise Consumer Pulse Report: October 2024 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from September 2024 to October 2024 in France.
Allow: https://nielseniq.com/global/en/insights/education/2024/embracing-disruption-in-2023-thriving-in-a-challenging-year/
Title: Embracing Disruption in 2023: Thriving in a challenging year - NIQ
Description: Explore recession 2023, consumer confidence, global economic outlook, retail trends, macroeconomy, China and India's economic prospects in 2023.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/granularity/
Title: Granularity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/lea-improving-sentence-similarity-robustness-to-typos-using-lexical-attention-bias/
Title: LEA: Improving sentence similarity robustness to typos using lexical attention bias - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/dr-gerhard-hausruckinger-leaves-gfk/
Title: Dr. Gerhard Hausruckinger leaves GfK
Description: Dr. Gerhard Hausruckinger has reached a mutual agreement with GfK’s Supervisory Board to resign from his office as member of the Management Board responsible for the Consumer Choices sector.
Allow: https://nielseniq.com/global/en/info/revolutionizing-personal-computing-the-ai-pc-era-has-just-begun/
Title: Revolutionizing Personal Computing: The AI-PC era has just begun - NIQ
Description: Explore how AI is revolutionizing market forecasting and helping businesses to stay ahead. Learn about gfknewron!
Allow: https://nielseniq.com/global/en/events/2025/how-to-win-with-gen-z-identifying-trends-in-the-everchanging-horeca-channel/
Title: How to win with Gen Z: Identifying trends in the everchanging HoReCa channel - NIQ
Description: Our On Premise experts will present exclusive insights covering France, Italy, Germany, Poland, Netherlands, South Africa - exploring the themes shaping the channel dynamics.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/indonesias-love-affair-with-messaging-top-15-apps/
Title: Indonesia’s love affair with messaging - Top 15 Apps
Description: Indonesia’s love affair with messaging - Top 15 Apps
Allow: https://nielseniq.com/global/en/news-center/2025/niq-brandbank-and-rangeme-collaborate-to-enhance-product-discovery-for-wellness-categories/
Title: NIQ Brandbank and RangeMe Collaborate to Enhance Product Discovery for Wellness Categories - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/is-personalization-killing-segmentation-the-answer-may-not-be-as-simple-as-you-think/
Title: Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think - NIQ
Description: Retailers must ensure they can define segment-specific marketing policies balancing customer’s needs and retailer’s objectives
Allow: https://nielseniq.com/global/en/insights/commentary/2015/understanding-the-indonesian-smartphone-user/
Title: Understanding the indonesian smartphone user
Description: Understanding the indonesian smartphone user
Allow: https://nielseniq.com/global/en/insights/commentary/2016/maximizing-crossmedia-use-why-sociodemographic-targeting-still-matters-gen-z-vs-millennials/
Title: Maximizing crossmedia use: Why sociodemographic targeting still matters – Gen Z vs. Millennials
Description: Especially among the younger individuals in our societies, online behavior tends to vary profoundly from other age cohorts.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/satisfaction-with-the-amount-of-leisure-time/
Title: Satisfaction with the amount of leisure time
Description: The busy pace of life is a popular complaint for many people. But findings released by GfK show that the majority of people internationally say they are satisfied with the amount of leisure time that they have.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/night-time-economy-market-monitor-february-2025/
Title: Night Time Economy Market Monitor - February 2025 - NIQ
Description: Britain’s late-night hospitality sector has been hit by hundreds of closures in the last year—but a wave of new bars and experiential venues is revitalising the evening economy.
Allow: https://nielseniq.com/global/en/news-center/2025/nielseniq-and-sephora-to-provide-the-full-view-of-beauty-with-strategic-multi-year-data-sharing-agreement/
Title: NielsenIQ and Sephora to Provide the Full View™ of Beauty with Strategic Multi-Year Data Sharing Agreement - NIQ
Description: NielsenIQ (NIQ) and Sephora have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/what-are-you-selling-shifting-from-monetizing-your-data-to-monetizing-your-audience/
Title: What Are You Selling? Shifting from monetizing your data to monetizing your audience - NIQ
Description: Retailers looking to monetize their media channels need to understand what they are really selling. A highly engaged audience is areal driver of value for digital advertisers. Keep reading for four tips on how to use every interaction with your customers to build an audience advertisers will love.
Allow: https://nielseniq.com/global/en/news-center/2017/global-smartphone-demand-peaks-alongside-a-leap-in-average-sales-price-in-2q17/
Title: Global smartphone demand peaks alongside a leap in average sales price in 2Q17
Description: Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
Allow: https://nielseniq.com/global/en/events/2025/uk-heath-beauty-home-state-of-the-nation-2025-winning-the-shopper-of-tomorrow/
Title: UK Health, Beauty & Home State of the Nation 2025: Winning the Shopper of Tomorrow - NIQ
Description: How has the retail landscape changes and what evolutions are on the horizon? How are consumers shaping this dynamic and how have purchase habits changed? All this and more will be answered in our Health, Beauty and Personal Care State of the Nation webinar.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/capturing-chinas-domestic-market/
Title: Capturing China's domestic market
Description: Capturing China's domestic market
Allow: https://nielseniq.com/global/en/insights/report/2018/planning-the-route-to-growth-in-rural-markets/
Title: Planning the route to growth in rural markets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/camera-action-capturing-social-media-intelligence-to-inform-the-action-camera-market-in-germany/
Title: Camera, action! Capturing social media intelligence to inform the action camera market in Germany
Description: Camera, action! Capturing social media intelligence to inform the action camera market in Germany
Allow: https://nielseniq.com/global/en/insights/report/2022/making-data-work-for-your-bev-al-brand/
Title: Making Data Work for Your BevAl Brand - NIQ
Description: The BevAl space is hyper-competitive, but data is the key to differentiation and growth. Here's where to get started.
Allow: https://nielseniq.com/global/en/insights/multimedia/2017/long-live-the-store-keeping-brick-and-mortar-stores-relevant-in-face-of-the-e-commerce-onslaught/
Title: Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught
Description: Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
Allow: https://nielseniq.com/global/en/events/2025/rome-book-fair/
Title: Rome Book Fair - NIQ
Description: The Rome Book Fair (also known as Più libri più liberi) is dedicated to small and medium sized Italian publishers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/lil-gourmets-founders-series/
Title: Video: Feeding the Future: Shibani Baluja's Vision for Lil'Gourmets - NIQ
Description: Discover insights from the Lil' Gourmets Founder Series on NielsenIQ. Learn key strategies for success in the food industry. Explore now!
Allow: https://nielseniq.com/global/en/news-center/2020/device-penetration-rises-as-digital-becomes-the-new-normal/
Title: Device penetration rises as digital becomes the new normal - NIQ
Description: The PC, tablet, smartphone and small domestic appliance sectors are the bright spots in a South African technical consumer goods market.
Allow: https://nielseniq.com/global/en/insights/education/2024/unlocking-potential-how-financial-institutions-can-leverage-global-market-data-for-investments-and-ma-in-cpg-brands/
Title: Unlocking Potential: How Financial Institutions Can Leverage Global Market Data for Investments and M&A in CPG Brands - NIQ
Description: Key strategies for financial institutions and private equity firms looking to drive growth and maximize returns, especially within the consumer-packaged goods (CPG) sector.
Allow: https://nielseniq.com/global/en/insights/report/2024/uk-search-ranking-cheat-sheet-2/
Title: UK search ranking cheat sheet - NIQ
Description: Discover key insights on UK search rankings with NielsenIQ's 2024 cheat sheet. Boost your SEO strategy now!
Allow: https://nielseniq.com/global/en/news-center/2023/meta-gfk-partner-to-provide-brand-lift-campaign-measurement-solution/
Title: Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solution - NIQ
Description: Campaign Amplifier gives marketers a richer understanding of advertising effectiveness on Meta social media platforms.
Allow: https://nielseniq.com/global/en/news-center/2015/smart-home-technology-will-have-greater-impact-than-wearables-cloud-computing-us-consumers/
Title: Smart Home Technology Will Have Greater Impact Than Wearables, Cloud Computing--US Consumers
Description: The study, which covered seven countries, asked consumers to choose which of 11 leading-edge technologies – from 3D printing to augmented/virtual reality to Internet of Things -- would be important to their lives.
Allow: https://nielseniq.com/global/en/client-learning/category-management-for-e-commerce-1-0/
Title: Category Management for e-commerce 1.0 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/books-consumers-presentation/
Title: Books & Consumers Presentation - NIQ
Description: Discover key insights into book consumer behavior with NielsenIQ's 2025 presentation. Learn trends and data that drive sales. Register now!
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-retail-spend-barometer-reveals-uae-shoppers-splurge-on-fmcg-and-tech-in-q2-2024-despite-slow-growth/
Title: NielsenIQ Retail Spend Barometer reveals UAE Shoppers Splurge on FMCG and Tech in Q2 2024, Despite Slow Growth - NIQ
Description: According to the new insights from the NIQ Retail Spend Barometer, which has been powered by GfK intelligence, UAE shoppers spent 2.3 billion on FMCG and 1.5 billion on Tech & Durable products in Q2 2024 with a 4% and 2.6% uplift respectively compared to the same period last year.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/driving-footfall-in-canadas-on-premise/
Title: Unlocking Potential: Driving Footfall in Canada's On Premise - NIQ
Description: Exploring On Premise sentiment, visit drivers, in-venue behaviours, and the biggest opportunities for growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/incremental-innovation-xiaomi-makes-it-work-one-update-at-a-time/
Title: Incremental Innovation: Xiaomi Makes It Work – One Update at a Time
Description: Incremental Innovation: Xiaomi Makes It Work – One Update at a Time
Allow: https://nielseniq.com/global/en/insights/commentary/2019/stop-worrying-that-they-would-have-bought-anyway/
Title: Stop Worrying That They Would Have Bought Anyway - NIQ
Description: “We don’t want to waste the money on customers who would have bought anyway.” Most retailers assume that their loyal customers have a core set of items they buy on a weekly basis. In this blog we bust this myth and suggest an alternative approach for personalization.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-promote/
Title: NielsenIQ BookData Promote - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/10-things-we-know-about-advertising-and-branding-in-this-recession/
Title: 10 things we know about advertising and branding in this recession
Description: We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.
Allow: https://nielseniq.com/global/en/client-learning/impactful-space-management/
Title: Impactful Space Management - NIQ
Description: This workshop pivots around the means to design a store and category layouts. The program also covers topics related to shopper time optimization, where to expose more profitable categories, ease to navigate in a shelf, space allocation, in-store shopper behavior, traffic flow and the planogram creation process.
Allow: https://nielseniq.com/global/en/news-center/2023/radio-audience-measurement-reports-archive-2/
Title: Radio Audience Measurement (Reports Archive) - NIQ
Description: Report | GfK Global
Allow: https://nielseniq.com/global/en/insights/education/2023/pricing-and-promotion-ultimate-guide/
Title: The Ultimate Guide to Pricing & Promotion (2025 update)
Description: Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.
Allow: https://nielseniq.com/global/en/client-learning/practical-category-management/
Title: Practical Category Management - NIQ
Description: Develop a joint trade business process between retailers and manufacturers to manage categories as strategic business units. This workshop includes several topics and case studies covering the eight steps of Category Management, elements to create joint trade processes between retailers and manufacturers, roles and responsibilities, category definition, assessment, scorecard, strategies, tactics such as product range, merchandising, price and promotion as well as review metrics.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/unleash-your-business-potential-with-branding/
Title: Unleash your business potential with branding | GfK Blog
Description: To unleash the true potential of your brand, you need to champion branding beyond the borders of your department. We teach you how. Read on now!
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-blog/
Title: NielsenIQ BookData Blog - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/whats-hot-this-black-friday/
Title: What´s hot this Black Friday - NIQ
Description: Black Friday is the biggest shopping event of the year for tech and durables in many countries, particularly Europe and the Americas. Last year sales* grew 12 percent, and although GfK does not expect the same growth in 2020, we are predicting a strong week of promotions and sales. With consumers lives centered firmly around the home at the moment, IT and office products continue to be in demand. This is also true for appliances that make life more bearable, whether that´s working, entertainment or domestic activities like cooking and cleaning. As announced before, GfK expects the value of the Technical Consumer Goods (TCG) market to remain strong overall - at last year’s level. For 2020, such 0 percent “growth” equals an estimated market value of 1.0 trillion EUR, including North America.
Allow: https://nielseniq.com/global/en/news-center/2016/consumers-resist-automated-investment-advisors-seek-balance-with-human-touch-gfk-study/
Title: Consumers Resist Automated Investment Advisors, Seek Balance with Human Touch – GfK Study
Description: In a new GfK survey, only 9% of consumers said they would be likely to use an investment advisory service that offered just digital (text or online chat) contact with human advisors.
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-february-2025/
Title: Foodservice Price Index February 2025 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/did-dry-january-generate-a-sober-curious-buzz/
Title: Did Dry January generate a sober curious buzz? - NIQ
Description: The sober-curious movement is gaining steam with consumers. How can brands in the alcohol space stay ahead of this curve beyond Dry January?
Allow: https://nielseniq.com/global/en/info/regiograph-training/
Title: RegioGraph Training for Geomarketing Success - NIQ
Description: Learn how to use RegioGraph effectively with expert training. Boost your geomarketing skills and make smarter location-based decisions.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-researcher-alexandra-chirilov-wins-esomar-award-for-vr-approach/
Title: GfK researcher Alexandra Chirilov wins ESOMAR award for VR approach
Description: GfK has won this year's ESOMAR Corporate Young Professional Award.
Allow: https://nielseniq.com/global/en/insights/report/2024/q3-2023-pet-trends-report/
Title: Q3 2023 Pet Trends Report - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/gfk-nrf-publish-personalization-white-paper/
Title: GfK, NRF publish personalization white paper
Description: GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-dstillery-launch-79-top-quality-segments-for-targeting-automotive-brand-loyalists-defectors/
Title: GfK, Dstillery launch 79 top-quality segments for targeting automotive brand loyalists, defectors - NIQ
Description: Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-earns-top-marks-in-study-on-hispanic-inclusion/
Title: Nielsen earns top marks in study on Hispanic inclusion - NIQ
Description: Discover how Nielsen leads in Hispanic inclusion, earning top marks in a recent study. Learn more about our commitment to diversity!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-02-future-of-retail-the-impact-of-technology/
Title: Future of Retail: The Impact of Technology
Description: In this podcast episode, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes them different from the rest.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/realizing-the-future-of-the-smart-home-with-early-adopters/
Title: Realizing the future of the smart home with early adopters
Description: To realize its full potential, players in the smart home market need to coherently communicate how the smart home can connect and enhance consumers lives.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/reviving-growth-in-the-food-and-beverage-channel/
Title: Reviving Growth in the Food and Beverage Channel - NIQ
Description: The food and beverage channel is facing unprecedented challenges as consumer behavior rapidly evolves in response to economic pressures.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/the-varying-ways-people-around-the-world-approach-healthy-living/
Title: The varying ways people around the world approach healthy living - NIQ
Description: Some consumers approach healthy living by taking proactive action to avoid disease, while others are more reactive - prioritizing their health and wellness when it’s necessary.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-podcast/
Title: NielsenIQ BookData Podcast - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/how-can-beverage-brands-grow-in-horeca-while-navigating-italys-new-highway-code/
Title: How can beverage brands grow in HoReCa while navigating Italy’s new Highway Code? - NIQ
Description: Italy’s hospitality sector is on the cusp of significant transformation as the new Highway Code, effective from December 14, 2024, introduces a stricter policy on drunk driving, with harsher penalties for repeat offenders and an increase in roadside checks. While the HoReCa sector prepares to adapt to these changes, it is essential for beverage producers, suppliers, and venue operators to stay informed about the evolving landscape to remain competitive and relevant.
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-pangborn-2023/
Title: NIQ BASES | Pangborn 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/go-beyond-point-of-sales-data-get-inside-the-mind-of-consumers/
Title: Go beyond point of sales data: Get inside the mind of consumers
Description: GfK has launched its Consumer Journey module of the Consumer Insights Engine, the first solution to provide a true market view of the online and offline consumer purchase journey for the technology and consumer durables industries.
Allow: https://nielseniq.com/global/en/news-center/2020/2020-%EB%85%84-%EC%B2%AB-7-%EA%B0%9C%EC%9B%94-%EB%8F%99%EC%95%88-apac-%EC%8A%A4%EB%A7%88%ED%8A%B8-%ED%8F%B0-%EC%8B%9C%EC%9E%A5-%EA%B0%80%EC%B9%98-20-%EA%B0%90%EC%86%8Cgfk/
Title: 2020 년 첫 7 개월 동안 APAC 스마트 폰 시장 가치 20 % 감소|GfK - NIQ
Description: 수년간 연속적으로 긍정적인 성장을 거듭해온 APAC의 스마트 폰 부문도 코로나-19의 타격을 입었다.
Allow: https://nielseniq.com/global/en/insights/report/2025/italy-on-premise-consumer-pulse-report-march-2025/
Title: Italy On Premise Consumer Pulse Report: March 2025 - NIQ
Description: Tried and trusted within the global beverage alcohol (BevAl) industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-breaks-the-mold-in-omnishopper-data-with-an-unrivaled-receipt-panel/
Title: NielsenIQ breaks the mold in omnishopper data with an unrivaled receipt panel - NIQ
Description: Today, NielsenIQ announced it will offer its clients access to the one of the biggest receipt panels in Australia
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-omnichannel-myth-busting-pt-1/
Title: Ebook: Omnichannel myth busting, Pt. 1 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2015/finding-the-right-blend-of-online-and-offline-retail-what-european-appliance-shoppers-want/
Title: Finding the right blend of online and offline retail – what European appliance shoppers want
Description: Home appliances is among the top five omnichannel categories. Our new infographic shows how store and online have complementary advantages for appliance shoppers in Europe
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-powerbi/
Title: Nielsenbook PowerBI - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/discus/
Title: DISCUS - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/nielseniq-and-vusiongroup-launch-strategic-alliance-to-transform-physical-retail-through-advanced-data-and-cutting-edge-ai-powered-solutions/
Title: NielsenIQ and VusionGroup Launch Strategic Alliance to Transform Physical Retail Through Advanced Data and Cutting-Edge AI-Powered Solutions - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/three-driving-forces-shaping-the-major-domestic-appliances-market-2/
Title: Three driving forces shaping the Major Domestic Appliances market
Description: GfK findings for the global MDA market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2019/over-20-million-malaysians-tune-in-to-radio-weekly-for-an-average-of-13-hours-and-23-minutes-gfk/
Title: Over 20 Million Malaysians Tune in to Radio Weekly for an Average of 13 Hours and 23 Minutes: GfK
Description: The Radio Audience Measurement 2019 conducted by GfK, in partnership with Commercial Radio Malaysia (CRM), revealed that radio listenership in Peninsular Malaysia remains high, with over 20 million listeners tuning in for an average of 13 hours 23 minutes weekly.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-introduces-enhanced-convenience-channel-reporting-at-nacs-show-2024/
Title: NIQ Introduces Enhanced Convenience Channel Reporting at NACS Show 2024 - NIQ
Description: Company becomes the leading provider of POS food and beverage service data in c-store and doubles its coverage of independent retailers.
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-honors-top-package-design-innovations-from-around-the-globe/
Title: Nielsen honors top package design innovations from around the globe - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/france-online-assortment-analysis-at-carrefour-drive/
Title: France online assortment analysis at Carrefour Drive - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/german-consumer-climate-under-pressure/
Title: German Consumer climate under pressure
Description: These are the findings of the GfK Consumer Climate Study Germany for October 2019.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/the-ideal-personality-traits-for-a-ux-consultant/
Title: The Ideal Personality Traits for a UX Consultant
Description: The Ideal Personality Traits for a UX Consultant
Allow: https://nielseniq.com/global/en/insights/report/2025/germany-on-premise-consumer-pulse-report-december-2024/
Title: Germany On Premise Consumer Pulse Report: December 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-e-commerce-success-in-2023-and-beyond/
Title: Webinar: E-commerce success in 2023 and beyond - NIQ
Description: Watch our webinar and learn how to position your brand for e-commerce success in 2023 and beyond.
Allow: https://nielseniq.com/global/en/insights/report/2024/the-ecomm-cheat-sheet-for-uk-%F0%9F%87%AC%F0%9F%87%A7-retailers/
Title: The Ecomm Cheat Sheet for UK 🇬🇧 Retailers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/the-global-beauty-edit-brazils-booming-beauty-market-key-consumer-trends/
Title: The Global Beauty Edit: Brazil’s Booming Beauty Market - NIQ
Description: Discover the latest Brazil beauty market trends for 2025, from booming e-commerce to rising consumer demand for skincare, haircare, and makeup. Explore key insights into Brazil’s beauty industry growth, top brands, and consumer behavior
Allow: https://nielseniq.com/global/en/events/2025/555-reasons-to-rethink-health-and-wellness/
Title: Webinar | 555 Reasons to Rethink Health & Wellness: Insights to Drive Innovation - NIQ
Description: Discover how to lead in the evolving Canadian health and wellness market. Join NIQ experts for a data-driven webinar revealing insights to fuel innovation through purpose, personalization, and product attributes.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/everything-you-need-to-know-about-us-quick-commerce/
Title: Everything you need to know about US quick commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/5-key-habits-of-successful-fmcg-brands/
Title: 5 Key Habits of Successful FMCG Brands - NIQ
Description: The markets are still challenged with inflation, shifting demand, and more. Here's how successful brands are building effective strategies.
Allow: https://nielseniq.com/global/en/news-center/2018/dixons-carphone-and-gfk-agree-information-partnership/
Title: Dixons Carphone and GfK agree information partnership
Description: Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
Allow: https://nielseniq.com/global/en/insights/commentary/2019/three-customer-reports-every-category-manager-should-review-regularly/
Title: Three Customer Reports Every Category Manager Should Review Regularly - NIQ
Description: As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you in black and white. In this blog we present to you our guide to the three customer reports every Category Manager should be reviewing regularly.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/mastering-digital-shelf-optimization-for-cpgs/
Title: Mastering digital shelf optimization for CPGs. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/j-javier-yebes/
Title: J. Javier Yebes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/unlocking-the-potential-of-the-on-trade-in-alpine-premiumisation-gen-z-and-the-nolow-alc-boom/
Title: Unlocking the Potential of the On Trade in Alpine Premiumisation, Gen Z, and the NoLow-Alc Boom - NIQ
Description: Gain exclusive insights into the Alpine On Trade sector, focusing exclusively on Austria and Switzerland. To navigate this evolving landscape, drinks brands must understand the new dynamics at play and identify new opportunities to drive growth in a competitive market.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-signs-definitive-agreement-to-acquire-gastrograph-ai-further-enhancing-cpg-innovation-through-ai-driven-data-platforms-and-capabilities/
Title: NIQ signs definitive agreement to acquire Gastrograph AI Further Enhancing CPG Innovation through AI-Driven Data, Platforms, and Capabilities - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/whats-next-for-small-and-medium-sized-businesses-an-inside-look/
Title: SMB Outlook 2023 – What’s Next for Small & Medium Businesses
Description: SMBs preparing for growth: 38 % use market data, 98 % succeed. Discover challenges, opportunities & data-driven strategies. Get the insights!
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-march-2025/
Title: France On Premise Consumer Pulse Report: March 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/organic-produce-summit/
Title: Organic Produce Summit - Changing Consumer: Impact on Organic Produce Opportunities - NIQ
Description: Get valuable insights into evolving consumer behaviors, emerging wellness preferences, and the impact of these trends on the market.
Allow: https://nielseniq.com/global/en/insights/report/2016/marketing-to-millennials-the-new-generation-of-pet-owners/
Title: Marketing to Millennials: New Trends in Pet Ownership
Description: Discover key insights on marketing to millennial pet owners and boost your strategy. Read our report now for expert analysis!
Allow: https://nielseniq.com/global/en/insights/report/2025/france-on-premise-consumer-pulse-report-january-2025/
Title: France On Premise Consumer Pulse Report: January 2025 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from November 2024 to December 2024 in France.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/first-semester-of-2023-ecommerce-report-key-insights/
Title: First Semester of 2023 : Ecommerce Report & Key Insights - NIQ
Description: Ecommerce Report : key datas and insights for the first semester of the year. Focus on European consumption.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-do-technology-ecosystems-work-to-improve-your-business/
Title: How technology ecosystems can improve your business - NIQ
Description: Many companies have begun building technology ecosystems, which provide interconnected services to create stronger partnerships.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/client-academy-episode-1-price-pack-architecture/
Title: Client Academy, Episode 1: Price – Pack Architecture - NIQ
Description: Learn what portfolio levers to pull to drive growth. Should you consider pricing strategies, optimize pack sizes, or introduce innovations?
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-rises-to-the-omnichannel-measurement-challenge/
Title: NIQ rises to the omnichannel consumer measurement challenge
Description: NielsenIQ's consumer measurement solutions provide a complete picture of consumer behavior in an omnichannel world.
Allow: https://nielseniq.com/global/en/news-center/2021/international-book-markets-with-mixed-annual-results-in-2020/
Title: International book markets with mixed annual results in 2020 - NIQ
Description: International book markets with mixed annual results in 2020 The international book markets ended the coronavirus year 2020 with mixed results. This was revealed by a special survey covering nine countries carried out by GfK Entertainment on the basis of the physical sales reported by the individual trade panels and, in the case of Germany, by the GfK Consumer Panel. After the considerable downturn suffered during the first lockdown, retailers managed to reduce their losses significantly in the following months, although some faced new shop closures in the important Christmas trading period. Nonetheless, the annual sales data show on the whole that readers’ interest in buying books has held up during the current crisis.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/uk-consumer-confidence-improves-to-17-in-december-signs-of-resilience/
Title: UK Consumer Confidence slips one point to -21 in October
Description: Moderator Lucy Green asked GfK’s Neil Bellamy discuss the measures that feed into the topline figure of Consumer Confidence Barometer (CCB) and how last month’s Budget might have impacted the results.
Allow: https://nielseniq.com/global/en/landing-page/ramadan-advent-calendar-2025/
Title: Ramadan Calendar 2025 - NIQ
Description: Shopper behaviors evolve, demand shifts, and new trends emerge across FMCG and Technology & Durables, and the right decisions can make all the difference. Discover the growth opportunities that seasonal shopping occasions can unlock for your brand.
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-price-promotion-category-management-workshop/
Title: NielsenIQ Price and Promotion Category Management workshop - NIQ
Description: Identify the key principles of successful price and promotion management, and learn how not to leave money on the table.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-releases-new-digital-maps-for-asia/
Title: GfK releases new digital maps for Asia
Description: GfK has released a new, completely overhauled digital map edition for all of Asia. The edition features coverage of 49 countries, ranging from the three BRICS nations Russia, India and China to smaller countries such as Bhutan.
Allow: https://nielseniq.com/global/en/news-center/2017/us-consumers-fall-short-in-making-smart-food-drink-choices/
Title: US consumers fall short in making smart food, drink choices
Description: While healthy eating has gained plenty of news attention in recent decades, GfK research shows that US consumers lag behind global averages in putting awareness of healthy ingredients into action.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/out-of-stock-rates-for-beer-at-walmart-and-the-super-bowl/
Title: Out of stock rates for beer at Walmart and the Super Bowl - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-cpg-internal-organization-for-ecommerce/
Title: Ebook: CPG internal organization for ecommerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-brand-score-excellence-award-winners-announced/
Title: NielsenIQ Brand Score Excellence Award Winners Announced - NIQ
Description: Discover the 2022 winners of the NielsenIQ Brand Score Excellence Awards. See who leads in innovation and consumer satisfaction. Read more!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/why-consumer-behavior-and-digital-convergence-matter-for-electronics-manufacturers/
Title: Why consumer behavior and digital convergence matter for electronics manufacturers
Description: The development of digital products has not only characterized consumer behavior, but has also been the source of some convergence of hardware.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/will-shoppers-enthusiasm-for-meal-kits-remain-strong-in-2019/
Title: Will shoppers’ enthusiasm for meal kits remain strong in 2019? - NIQ
Description: Explore the future of meal kits in 2019 with NielsenIQ's in-depth analysis. Discover trends and consumer insights. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2024/optimize-your-emedia-buys/
Title: Optimize your emedia buys - NIQ
Description: Discover key strategies for optimizing eMedia buys with NielsenIQ insights. Boost ROI and efficiency. Read our report now!
Allow: https://nielseniq.com/global/en/insights/report/2025/mastering-the-fmcg-market-decoding-success-for-smb-in-2025/
Title: Mastering the FMCG Market: Decoding Success for SMB in 2025
Description: NIQ's new report, "An Inside Look 2025: Then, Now, and Beyond," provides actionable insights for SMBs aiming to succeed.
Allow: https://nielseniq.com/global/en/events/2025/where-click-meets-brick-apacs-omnichannel-revolution/
Title: Where Click Meets Brick: APAC's Omnichannel Revolution - NIQ
Description: Explore APAC’s evolving e-commerce landscape in this on-demand webinar. Learn key FMCG trends, shopper behavior, and how Generative AI is reshaping digital retail.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-19-the-rise-of-esports-and-its-fans/
Title: Podcast: The Rise of eSports and its Fans
Description: Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.
Allow: https://nielseniq.com/global/en/news-center/2023/indian-telecom-market-saw-36-value-growth-in-offline-retail-in-2022-2/
Title: Indian telecom market saw 36% value growth in offline retail in 2022 - NIQ
Description: GfK witnesses double-digit growth in the telecom market in Offline Retail in India
Allow: https://nielseniq.com/global/en/insights/commentary/2018/the-case-for-micro-generations-an-xennial-takes-on-gen-x/
Title: The case for micro-generations: An Xennial takes on Gen X
Description: Digging into the youngest of Gen X (age 40-44) does show some interesting differences when compared to slightly older Xers (age 45-50).
Allow: https://nielseniq.com/global/en/insights/report/2025/transform-consumer-insights-into-strategic-opportunities-in-italy-beverage-market/
Title: Transform consumer insights into strategic opportunities in Italy beverage market - NIQ
Description: Tried and trusted within the global beverage alcohol (BevAl) industry, CGA by NIQ’s Monthly On Premise Consumer Pulse Reports serve as a fast turnaround ‘temperature check’ of bars, restaurants, pubs, and other On Premise channels. These reports provide beverage suppliers, manufacturers, and operators with critical data and insights derived from our best-in-class tools.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/watching-tv-shows-and-movies-a-generation-gap-like-no-other/
Title: Watching TV Shows and Movies: A Generation Gap Like No Other
Description: Watching TV Shows and Movies: A Generation Gap Like No Other
Allow: https://nielseniq.com/global/en/insights/commentary/2015/what-did-you-eat-last-night-for-dinner-understanding-behaviors/
Title: What did you eat last night for dinner? Understanding behaviors
Description: What did you eat last night for dinner? Understanding behaviors
Allow: https://nielseniq.com/global/en/insights/report/2024/retailer-specific-seo-recipe-us/
Title: Retailer-specific SEO recipe-US - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2014/how-indian-consumers-navigate-the-car-buying-journey/
Title: How Indian consumers navigate the car buying journey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/italian-wine-across-the-globe-report/
Title: Italian Wine Across the Globe Report - NIQ
Description: CGA by NIQ’s 'Italian Wine across the Globe' report explores the consumption patterns and market presence of Italian wine in major global markets
Allow: https://nielseniq.com/global/en/insights/commentary/2017/smarter-living-with-5g-but-what-about-the-data/
Title: Smarter living with 5G, but what about the data?
Description: As we step into the world of 5G, we are bound to be exposed to data overload, which makes data analysis a more critical aspect for brands now than before.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-shoppers-to-spend-more-this-christmas-as-retailers-unwrap-gifts-of-discounts-and-promotions/
Title: UK: Shoppers to spend more this Christmas as retailers unwrap gifts of discounts and promotions - NIQ
Description: UK Grocery spend to hit £10bn in the two weeks leading up to 21st December according to NIQ's Total Till.
Allow: https://nielseniq.com/global/en/news-center/2020/us-parents-are-investing-heavily-in-internet-services-electronics-to-prepare-their-children-for-remote-learning-gfk/
Title: US parents are investing heavily in Internet services, electronics to prepare their children for remote learning – GfK - NIQ
Description: From computers to snacks, families have been spending on at-home schooling needs – and they plan to buy more
Allow: https://nielseniq.com/global/en/insights/report/2025/germany-on-premise-consumer-pulse-report-november-2024/
Title: Germany On Premise Consumer Pulse Report: November 2024 - NIQ
Description: Discover key insights from Germany's November 2024 On-Premise Consumer Pulse Report. Stay ahead in your market—read now!
Allow: https://nielseniq.com/global/en/insights/education/2022/cpg-fundamentals-what-is-product-innovation/
Title: CPG Fundamentals: What is product innovation? - NIQ
Description: Learn what product innovation is and how CPG companies use different types of innovation to grow and survive in a fragmented market.
Allow: https://nielseniq.com/global/en/news-center/2020/who-won-black-friday-week/
Title: Who Won Black Friday Week? - NIQ
Description: After a year like no other, manufacturers and retailers in the technology and durables market had to adapt quickly to win the Black Friday battle.
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-wine-industry-sales-symposium/
Title: NielsenIQ - Wine Industry Sales Symposium - NIQ
Description: NielsenIQ is proud to sponsor the 2022 Wine Industry Sales Symposium. Find out how we are helping emerging Bev/Al brands accelerate growth with access to affordable POS data and insights.
Allow: https://nielseniq.com/global/en/insights/webinar/2016/optimizing-your-product-content-in-google-increasing-sales/
Title: Optimizing your product content in Google & increasing sales
Description: Google Manufacturer Center allows brands to provide improved and more accurate information about their products to improve the user experience on Google search, Google Shopping and other Google services. Participating brands have seen up to a 33% increase in purchase conversions.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-freshdirect-is-democratizing-data-with-suppliers-to-grow-together/
Title: How FreshDirect Is Democratizing Data With Suppliers to Grow Together - NIQ
Description: Learn how brand collaboration can impact your bottom line and supplier relations
Allow: https://nielseniq.com/global/en/news-center/2024/glimmers-of-hope-for-the-global-consumer-technology-and-durables-market-in-2024/
Title: Glimmers of hope for the global Consumer Technology and Durables market in 2024 - NIQ
Description: Global T&D market expected to turn slightly positive again CES, billed as the most powerful tech event in the world, marks the start of the new year for the Consumer Technology and Durables (T&D) market. For GfK's experts, it's a time to assess the global T&D results and developing trends coming out of the year just gone and to look ahead to what the new year will bring. While 2023, marked by multiple crises, did not quite live up to expectations of recovery
Allow: https://nielseniq.com/global/en/news-center/2016/virtual-interactions-as-good-as-being-there-for-nearly-a-quarter-of-online-consumers/
Title: Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
Description: A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-fmcg-spend-flat-in-q2-2024-as-poor-weather-impacts-sales/
Title: NIQ Retail Spend Barometer: FMCG spend flat in Q2 2024 as poor weather impacts sales - NIQ
Description: Explore NielsenIQ's Q2 2024 Retail Spend Barometer insights on FMCG trends affected by weather. Learn more and stay ahead!
Allow: https://nielseniq.com/global/en/news-center/2023/radio-audience-measurement/
Title: Radio Audience Measurement - NIQ
Description: Commercial Survey Summary Reports
Allow: https://nielseniq.com/global/en/landing-page/niq-founders-pitch-slam-application/
Title: NIQ Founders Pitch Slam Application -
Description: Applications are open for the first ever NIQ Founders Pitch Slam, innovative brand leaders will compete for more than $500k in prizes.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-industry-density-germany-2025/
Title: Map of the Month: Industry Density, Germany 2025 - NIQ
Description: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/xennials-an-untapped-opportunity-for-marketers/
Title: Xennials: An untapped opportunity for marketers
Description: New research from GfK Consumer Life uncovers how Xennials serve as the bridge between the infinitely dissected Millennials and oft-neglected Generation X.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-online-grocery-market-in-spain-germany-korea-and-japan/
Title: The online grocery market in Spain, Germany, Korea and Japan - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/look-to-latin-america-for-lessons-on-how-to-prepare-for-inflation/
Title: Look to Latin America for lessons on how to prepare for inflation - NIQ
Description: There are lessons from Latin America that give visibility into how to prepare for inflation by understanding how consumers behave and how brands can respond within an enduring inflationary environment.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-strengthens-its-asia-pacific-and-southern-european-regions-by-appointing-new-general-managers/
Title: GfK strengthens its Asia-Pacific and Southern European regions by appointing new General Managers
Description: Cheong Tai will lead GfK’s Asia-Pacific business, Margret Schuit will be responsible for GfK’s activities in Southern Europe.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/data-driven-customer-centricity-the-secret-recipe-of-business-success/
Title: Data-driven Customer-centricity: The Secret Recipe of Business Success - NIQ
Description: Understand shoppers to deliver sustainable growth in challenging times.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/data-points-vs-people-the-increasing-importance-of-a-single-customer-view/
Title: Data points vs. people: the increasing importance of a Single Customer View
Description: How can you address your customers as people rather than a cluster of data points, through a comprehensive and scalable data strategy?
Allow: https://nielseniq.com/global/en/insights/success-story/2025/morrisons-utilise-niq-brandbanks-cgi-technology-with-omnishopper-create/
Title: Morrisons Boosts Efficiency with NIQ’s CGI Solution
Description: Discover how Morrisons cut costs and sped up product launches using NIQ Brandbank’s Omnishopper Create CGI technology.
Allow: https://nielseniq.com/global/en/insights/infographic/2023/whats-happening-with-rose-wine/
Title: What’s happening with rose wine? - NIQ
Description: How is rose wine performing? NIQ’s new infographic shares rose wine sales over the past two years and insights into its channel performance.
Allow: https://nielseniq.com/global/en/insights/events/2023/webinar-investors-conversation/
Title: Webinar on Demand: Investors Conversation Tools and Tips - NIQ
Description: In a crowded marketplace, succesful pitches with investors is more vital than ever before. Use these tips on how to have that conversation.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/beauty-and-personal-care-holiday-shopping-trends-for-emerging-brands/
Title: Beauty and Personal Care Holiday Shopping Trends for Emerging Brands - NIQ
Description: The 2022 holiday season looks to be rocky. But, emerging and growth beauty brands can take advantage of some emerging trends to make sales.
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-new-year-new-challenges-what-should-companies-prepare-for-in-2023-a-global-overview/
Title: New year, new challenges: What should companies prepare for in 2023? A global overview - NIQ
Description: NielsenIQ’s latest research shows the top 5 global challenges and considerations CPG businesses should know about to navigate 2023 and beyond.
Allow: https://nielseniq.com/global/en/insights/report/2015/household-types-vary-widely-from-nation-to-nation/
Title: Household types vary widely from nation to nation
Description: Despite their close proximity, Slovenia, Hungary and the Czech Republic have significantly different sociodemographic characteristics. Household size is a case in point.
Allow: https://nielseniq.com/global/en/news-center/2019/pc-market-declines-slightly-in-first-half-of-2019-2/
Title: PC market declines slightly in first half of 2019
Description: GfK findings for the global PC market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-october-2024/
Title: Foodservice Price Index October 2024 - NIQ
Description: Discover key insights from the October 2024 Foodservice Price Index report at NielsenIQ. Stay ahead of market trends—read now!
Allow: https://nielseniq.com/global/en/events/2025/disrupt-or-be-disrupted-why-the-power-of-data-driven-insights-matter/
Title: Exclusive Event: Why the Power of Data-Driven Insights Matter
Description: Understand market trends, consumer behavior insights, brand positioning tips, and smarter distribution strategies to grow your SMB in the Philippines.
Allow: https://nielseniq.com/global/en/landing-page/bases-cannes-lion-2024_elisetemple/
Title: BASES Cannes Lion 2024_Elise Temple - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-canada-unveils-revolutionary-omnishopper-consumer-panel-redefining-market-insights/
Title: NIQ Canada Unveils Revolutionary Omnishopper Consumer Panel Redefining Market Insights - NIQ
Description: Discover NielsenIQ Canada's revolutionary OmniShopper panel, redefining market insights. Learn more about consumer trends now!
Allow: https://nielseniq.com/global/en/info/niq-published-papers/
Title: NIQ Published Papers - NIQ
Description: NIQ Author published pages repository
Allow: https://nielseniq.com/global/en/insights/commentary/2017/managing-price-erosion-in-the-omnichannel-shopping-environment/
Title: Managing price erosion in the omnichannel shopping environment
Description: Price erosion is part of the product lifecycle, but slowing down unexpected price drops can have an impact on margins for both manufacturers and retailers.
Allow: https://nielseniq.com/global/en/insights/report/2024/australia-consumer-outlook-2024/
Title: Australia Consumer Outlook 2024 - NIQ
Description: Discover how Australian consumers are navigating the cost-of-living crisis and shifting spending habits. Explore key insights and strategies for success in 2024.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-indian-consumers-are-taking-charge-of-their-health-through-smarter-food-and-tech-choices/
Title: NIQ: Indian Consumers Are Taking Charge of Their Health Through Smarter Food and Tech Choices - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2021/online-sales-of-tcg-in-sea-surged-by-43-percent-in-q1-2021/
Title: Online sales of TCG in SEA surged by 43 percent in Q1 2021 - NIQ
Description: Online sales of technical consumer goods in Southeast Asia surged by 43 percent in first quarter of 2021
Allow: https://nielseniq.com/global/en/news-center/2016/us-ranks-5th-in-pet-ownership-with-70-reporting-at-least-one-pet-2/
Title: US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet
Description: New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/more-than-half-of-spirits-sales-in-germany-are-generated-in-the-on-premise/
Title: More than half of spirits sales in Germany are generated in the On-Premise - NIQ
Description: NIQ, a global leader in On Trade research and sales measurement, enhances its best-in-class On Premise Measurement (OPM) solution in Germany, making it possible for spirits manufacturers to track market share, sales performance, and category trends with unprecedented accuracy.
Allow: https://nielseniq.com/global/en/landing-page/shaping-the-future-together/
Title: Shaping the future together - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/commercial-radio-malaysia-awards-gfk-radio-audience-measurement-contract-2/
Title: Commercial Radio Malaysia awards GfK radio audience measurement contract
Description: Commercial Radio Malaysia (CRM) has appointed GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia. GfK will commence delivery of the industry audience currency for Malaysia radio from second half of this year until end of 2018.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/quality-data-equals-truth-sets-and-nothing-less/
Title: Quality data equals truth sets, and nothing less - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/scottish-book-trade-conference/
Title: Scottish Book Trade Conference - NIQ
Description: Join us at the Scottish Book Trade Conference where we will be presenting the latest insights on the Scottish book market.
Allow: https://nielseniq.com/global/en/legal/gastrograph-mobile-application-policy/
Title: Gastrograph Mobile Application Policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-gfk-partners-with-the-times-group-global-business-summit/
Title: NIQ-GfK partners with The Times Group Global Business Summit - NIQ
Description: NIQ-GfK, recognized as the world's leading consumer intelligence company, proudly announces its partnership as the “Intelligence Partner” at The Global Business Summit 2024
Allow: https://nielseniq.com/global/en/insights/webinar/2025/in-the-rearview-mirror-a-purr-spective-on-2024-in-the-pet-industry/
Title: In the Rearview Mirror: A Purr-spective on 2024 in the Pet Industry - NIQ
Description: Deep dive into 2024 pet trends.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-annual-general-meeting-growth-and-further-development/
Title: GfK Annual General Meeting: Growth and further development
Description: Eighth Annual General Meeting of GfK SE
Allow: https://nielseniq.com/global/en/news-center/2021/mri-simmons-launches-activate-campaign-targets-act/
Title: MRI-Simmons launches Activate Campaign Targets (ACT) - NIQ
Description: Provides marketers with full transparency into the modeling process, streamlining activation
Allow: https://nielseniq.com/global/en/insights/education/2024/whole-foods-refines-price-tiers-as-consumer-behavior-shifts/
Title: Whole Foods Refines Price Tiers as Consumer Behavior Shifts - NIQ
Description: With consumers chafing under grocery price pressure after three years of compound inflation, Whole Foods Market recently took a hard look at the value story its prices communicate. To support a round of strategic decision making, it relied on price tier analytics from NIQ.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/navigating-the-tech-durables-market/
Title: Navigating the Tech & Durables Market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2015/eu-nursery-highlights/
Title: EU nursery highlights
Description: At Kind + Jugend the world’s leading trade fair for the baby and toddler outfitting sector we present the latest trends within the EU nursery industry.
Allow: https://nielseniq.com/global/en/events/2025/encuentro-spaceman-for-retailers-spain/
Title: Encuentro Spaceman for Retailers Spain - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/us-ranks-5th-in-pet-ownership-with-70-reporting-at-least-one-pet/
Title: US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet
Description: New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.
Allow: https://nielseniq.com/global/en/news-center/2020/black-friday-trends-in-south-africa-2/
Title: Black Friday trends in South Africa - NIQ
Description: Technical Consumer Goods market softens in September as retailers and consumers prepare for year-end blowout; ecommerce to grow 169 percent post-pandemic
Allow: https://nielseniq.com/global/en/news-center/2025/warm-weather-leads-uk-shoppers-to-prioritise-healthy-eating/
Title: Warm weather leads UK shoppers to prioritise healthy eating - NIQ
Description: Total Till sales growth increased to +3.8% in the last four weeks, up from +3% the previous month, thanks to warmer weather enabling al fresco dining and Father’s Day boost.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/halloween-makeup-trends-whats-hot-on-social-right-now/
Title: Halloween makeup trends: What’s hot on social right now? - NIQ
Description: NielsenIQ and connected partner PCSSO to reveal what’s trending on Instagram for #Halloween and to share all the Halloween makeup trends you need to know about.
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index/
Title: Foodservice Price Index June 2023 - NIQ
Description: The food and drink sector received small but welcome relief on soaring prices as inflation dropped to 18.9% in March 2023, the CGA Prestige Foodservice Price Index reveals.
Allow: https://nielseniq.com/global/en/insights/education/2019/three-signs-you-re-ready-to-access-nielsens-database-of-cpg-insights/
Title: Three signs you’re ready to access NielsenIQ’s database of CPG market insights - NIQ
Description: Discover key signs you're ready to leverage Nielsen's comprehensive CPG insights. Enhance your business strategy today!
Allow: https://nielseniq.com/global/en/insights/commentary/2011/india-the-digital-age/
Title: India: The Digital Age
Description: India: The Digital Age
Allow: https://nielseniq.com/global/en/news-center/2019/south-african-smartphone-revenues-grow-3-9-in-q2-2019-gfk-point-of-sales-data/
Title: South African smartphone revenues grow 3.9% in Q2 2019 - GfK point of sales data
Description: Smartphone revenues grew 3.9% year-on-year in the second quarter of 2019 and unit sales dropped 4.9% to just under 3 million units in the same timeframe, continuing the same trend seen in the previous two quarters. That's according to newly released point of sale tracking data from GfK South Africa's Weekly Monitor, which indicates that the consumer technical goods market as a whole grew at around 1.3% compared to the same quarter in 2018.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/physical-concerns-around-aging/
Title: Physical concerns around aging
Description: Which physical conditions do people worry most about having, either now or as they age? There are key differences by country.
Allow: https://nielseniq.com/global/en/news-center/2019/pc-hardware-for-gamers-the-markets-dynamic-continues/
Title: PC hardware for gamers: The market's dynamic continues.
Description: The gaming PC hardware market recorded a 15 percent increase year-on-year (January-June 2019) to reach over $6.1 billion turnover.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/what-does-the-future-of-millennials-look-like/
Title: What does the future of Millennials look like?
Description: As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace.
Allow: https://nielseniq.com/global/en/about-us/omnishopper-contact-us/
Title: Omnishopper - Contact Us - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-social-science-of-complaining-for-belgians/
Title: The (Social) Science of Complaining for Belgians
Description: The (Social) Science of Complaining for Belgians
Allow: https://nielseniq.com/global/en/landing-page/niq-next-c360/
Title: NIQ Next C360 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/finding-harmony-on-the-shelf-2/
Title: Finding Harmony on the Shelf - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/uk-consumer-confidence-down-one-point-in-october/
Title: UK Consumer Confidence down one point in October
Description: GfK’s long-running Consumer Confidence Index slipped by one point to -10 in October.
Allow: https://nielseniq.com/global/en/landing-page/program-linkontro-2024/
Title: Linkontro 2024 Program
Description: Discover the topics, speakers and full program of Linkontro 2024, the premier event in the Italian FMCG sector.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/how-social-media-can-give-power-blender-manufacturers-a-bigger-cut-of-the-market/
Title: How social media can give power blender manufacturers a bigger cut of the market
Description: How social media can give power blender manufacturers a bigger cut of the market
Allow: https://nielseniq.com/global/en/news-center/2018/consumer-climate-in-germany-remains-stable/
Title: Consumer climate in Germany remains stable
Description: Findings of the GfK Consumer Climate Study for October 2018
Allow: https://nielseniq.com/global/en/insights/success-story/2022/activating-local-execution-with-precision-areas/
Title: Activating local execution with Precision Areas - NIQ
Description: Catering to consumers' price sensitivity on a local level is becoming increasingly essential to CPG brand growth amid rising inflation and persistent CPG supply challenges. See how a new class of retail data is helping CPG brands localize growth strategies with ease and precision.
Allow: https://nielseniq.com/global/en/news-center/2022/5-years-top-market-research-on-belgian-travel-behavior-by-abto-and-gfk/
Title: 5 years top market research on Belgian travel behavior by ABTO and GfK - NIQ
Description: In partnership with GfK, the Association of Belgian Travel Organisers (ABTO) has been publishing the ABTO Travel Trends Report (ATTR) for five years now.
Allow: https://nielseniq.com/global/en/insights/report/2023/wine-in-france-report/
Title: Wine in France Report - NIQ
Description: CGA by NielsenIQ’s On Premise 'Wine in France' Report provides expert insights into the wine category in France, empowering businesses to capitalise on numerous market opportunities by exploring the size of the wine opportunity, consumption frequency, and preferences categorized by wine type.
Allow: https://nielseniq.com/global/en/news-center/2018/over-90-of-kids-ages-6-to-11-say-they-influence-back-to-school-purchases-mri/
Title: Over 90% of kids ages 6 to 11 say they influence back-to-school purchases – MRI
Description: According to the GfK MRI American Kids Study, virtually all (94%) children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
Allow: https://nielseniq.com/global/en/news-center/2018/uk-consumer-confidence-drops-one-point-in-october-to-10/
Title: UK Consumer Confidence drops one point in October to -10
Description: GfK’s long-running Consumer Confidence Index decreased by one point in October 2018 to -10. Three measures decreased and two measures stayed the same.
Allow: https://nielseniq.com/global/en/insights/education/2023/optimizing-for-cpg-growth-in-a-new-world-of-worth/
Title: Optimizing for CPG growth in a new world of worth - NIQ
Description: NIQ BASES expert shares the two most important activities manufacturers can tackle to drive CPG value — and growth — in today’s inflationary market.
Allow: https://nielseniq.com/global/en/events/2025/fresh-forward-how-winning-departments-elevate-the-entire-store/
Title: Fresh Forward: How Winning Departments Elevate the Entire Store - NIQ
Description: Learn how strong Fresh departments increase traffic, boost basket sizes, and differentiate with added wellness benefits. Gain actionable strategies to collaborate with retailers and integrate insights into your business today.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/geomarketing-webinar-on-international-potential-data/
Title: Geomarketing webinar on international potential data
Description: In our free on-demand webinar, you will learn more about regional retail spending across European, American, Asian and Oceanian core markets.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-new-on-demand-service-for-brand-and-communication-tracking/
Title: GfK New On-Demand Service for Brand and Communication Tracking
Description: GfK has today announced its next generation of brand and communication trackers, featuring real-time access to data, dynamic hot alerts sent for a variety of KPIs, and data visualization to speed up and improve decision making.
Allow: https://nielseniq.com/global/en/info/customer-experience/
Title: Customer experience - NIQ
Description: Explore the importance of customer experience, effective strategies, real-world examples, and metrics for measurement. Learn how NIQ can enhance your customer experience.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/the-silver-surfer-stigma-why-e-marketers-shouldnt-just-focus-on-gen-z/
Title: The Silver Surfer stigma Why e-marketers shouldn’t just focus on Gen Z - NIQ
Description: Silver Surfer is a phenomenon in the e-commerce landscape, a consumer group to take note of. Silver Surfers are 55 - 60 yr old enthusiastic online shoppers
Allow: https://nielseniq.com/global/en/insights/commentary/2014/love-or-money-what-makes-a-compelling-loyalty-scheme/
Title: Love or money? What makes a compelling loyalty scheme?
Description: Love or money? What makes a compelling loyalty scheme?
Allow: https://nielseniq.com/global/en/news-center/2023/mass-market-appeal-for-evs-is-dropping/
Title: Mass market appeal for EVs is dropping - NIQ
Description: Learn why some consumers aren't as invested in electric vehicles as others.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/benchmark-store-data-is-key-for-a-level-playing-field-in-south-africas-retail-sector/
Title: Benchmark store data is key for a level playing field in South Africa’s retail sector - NIQ
Description: In South Africa, a substantive store measurement panel is key, but there’s a concerning trend towards aggregated data that loses the full picture.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-germany/
Title: NIQ Retail Spend Barometer Germany: Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Germany's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/events/2023/shoptalk/
Title: Shoptalk - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/asia-pacifics-shift-toward-resilience-and-intentional-spending/
Title: Asia Pacific's Shift Toward Resilience and Intentional Spending - NIQ
Description: Discover how intentional spending, AI, social media are shaping Asia Pacific's consumer landscape in 2025 and beyond.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/amazon-is-gunning-for-the-fmcg-market-are-you-ready-for-the-data-wars/
Title: Amazon is gunning for the FMCG Market: Are you ready for the data-wars? - NIQ
Description: Amazon new abilities require new technological tools that most retailers have yet to implement. But whatever technology they select, their future success, will depend on their ability to manage data-driven customer engagement on a whole new level
Allow: https://nielseniq.com/global/en/landing-page/finding-focus-submission-form/
Title: Finding Focus Submission Form - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2023/greece-shopper-trends/
Title: Greece Shopper Trends - NIQ
Description: Brace for making impact: Activating insights to address market uncertainties
Allow: https://nielseniq.com/global/en/insights/report/2019/informed-influencers-and-powerful-purchasers/
Title: Informed influencers and powerful purchasers - NIQ
Description: Discover key insights on how influencers shape consumer behavior and drive purchasing power. Learn more and stay ahead in the market!
Allow: https://nielseniq.com/global/en/insights/commentary/2019/dont-stand-so-close-to-me-exactly-how-personal-should-personalized-retail-be/
Title: Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be - NIQ
Description: With about two-thirds of retailers using some form of personalization, it seems that the industry has embraced personalizatoin technologies, If done incorrectly customers will feel stalked. In this blog we share a few tips on how to improve personalization touch.
Allow: https://nielseniq.com/global/en/landing-page/niq-bases-at-eurosense-ai-game/
Title: NIQ BASES at Eurosense AI game - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/mom-bomb-byzzer/
Title: How Mom Bomb is using Byzzer™ to meet consumer preferences and optimize market positioning. - NIQ
Description: Learn how Mom Bomb is using Byzzer™ to meet consumer preferences, innovate, and optimize market positioning.
Allow: https://nielseniq.com/global/en/news-center/2020/covid-19-in-south-africa-changes-in-consumer-behavior-during-lockdown/
Title: COVID-19 in South Africa: Changes in consumer behavior during lockdown
Description: GfK research: Lockdown gives South Africa’s online consumers an opportunity to prioritise what really matters
Allow: https://nielseniq.com/global/en/insights/analysis/2019/celebrating-earth-week-2019-thinking-global-but-acting-local/
Title: Celebrating Earth Week 2019: Thinking global but acting local - NIQ
Description: Explore how local actions can drive global sustainability in our Earth Week 2019 analysis. Learn more and join the movement today!
Allow: https://nielseniq.com/global/en/news-center/2019/consumers-spent-e210-billion-on-smartphones-worldwide-in-the-first-half-year-2019-2/
Title: Consumers spent €210 billion on smartphones worldwide in the first half year 2019
Description: GfK findings for the global smartphone market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-viewing-experience-are-uk-consumers-buying-into-the-latest-tv-technologies/
Title: The viewing experience: are UK consumers buying into the latest TV technologies?
Description: The viewing experience: are UK consumers buying into the latest TV technologies?
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-shopper-all-about-uks-young-shoppers/
Title: Young Shopper: All about UK’s young shoppers!
Description: Young Shopper: All about UK’s young shoppers!
Allow: https://nielseniq.com/global/en/insights/report/2025/business-confidence-survey-may-2025/
Title: Business Confidence Survey May 2025 - NIQ
Description: Only a third (34%) of Britain’s hospitality leaders feel confident about prospects for their business over the next 12 months, the latest Business Confidence Survey from CGA by NIQ and leading workforce management software provider Sona reveals.
Allow: https://nielseniq.com/global/en/insights/report/2025/third-space-report/
Title: Third Space Report - NIQ
Description: The report examines engagement with Third Space venues, detailing competitive socialising, event spaces, festivals, and stadia.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/ux-test-of-the-vw-infotainment-system/
Title: UX test of the VW infotainment system
Description: UX test of the VW infotainment system
Allow: https://nielseniq.com/global/en/insights/report/2025/unlock-on-premise-insights-in-poland/
Title: Unlock On Premise Insights in Poland - NIQ
Description: A rich source of On Premise consumer data and insights, OPUS (On Premise User Study)gives you the power to understand the ever-changing relationship between consumers,brands, categories, channels and occasions.
Allow: https://nielseniq.com/global/en/info/deep-learning-of-visual-and-textual-data-for-region-detection-applied-to-item-coding/
Title: Deep Learning of Visual and Textual Data for Region Detection Applied to Item Coding - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/black-friday-2024-results/
Title: Black Friday 2024 Results - NIQ
Description: While inflation is falling and prices are stabilizing in many markets worldwide, consumer behavior is changing.
Allow: https://nielseniq.com/global/en/insights/report/2024/inflation-trends-in-ecommerce-uk-june-2024-vs-june-2023/
Title: Inflation trends in ecommerce UK June 2024 vs June 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-up-one-point-in-july/
Title: UK Consumer Confidence up one point in July - NIQ
Description: Consumer Confidence Index increased one point to -13 in July. Two measures were up, one was down and two were unchanged in comparison to June announcement.
Allow: https://nielseniq.com/global/en/info/regiograph-live-demo/
Title: Book a RegioGraph Live Demo – See Geomarketing in Action - NIQ
Description: Book a free RegioGraph live demo and discover how geomarketing software can optimize your sales, marketing, and location strategies.
Allow: https://nielseniq.com/global/en/insights/report/2025/empowering-health-retails-role-in-enhancing-transparency-and-influencing-healthy-lifestyles/
Title: Empowering Health - NIQ
Description: Discover how retailers and brands are driving innovation to combat NCDs, empower healthier lifestyles, and meet evolving consumer needs.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-purchasing-power-germany-austria-switzerland-2023/
Title: Map of the Month: GfK Purchasing Power Germany, Austria, Switzerland 2023 - NIQ
Description: GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2023.
Allow: https://nielseniq.com/global/en/news-center/2020/gfk-dstillery-partner-to-deliver-breakthrough-precision-in-automotive-intender-ad-targeting/
Title: GfK, Dstillery partner to deliver breakthrough precision in Automotive Intender ad targeting
Description: GfK and Dstillery announce the availability of the most relevant and dynamic Auto Intender ad targeting models
Allow: https://nielseniq.com/global/en/insights/education/2022/the-global-e-commerce-holiday-guide/
Title: The global e-commerce holiday guide - NIQ
Description: NielsenIQ’s quick guide to some of the biggest annual online shopping holidays around the world.
Allow: https://nielseniq.com/global/en/news-center/2019/pc-market-declines-slightly-in-first-half-of-2019/
Title: PC market declines slightly in first half of 2019
Description: GfK findings for the global PC market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/news-center/2016/european-consumer-climate-improves-significantly-at-the-end-of-the-year/
Title: European consumer climate improves significantly at the end of the year
Description: Findings of the GfK Consumer Climate Europe study for the fourth quarter of 2015
Allow: https://nielseniq.com/global/en/insights/commentary/2012/how-tech-brands-can-escape-the-low-involvement-trap/
Title: How Tech Brands Can Escape the Low-Involvement Trap
Description: How Tech Brands Can Escape the Low-Involvement Trap
Allow: https://nielseniq.com/global/en/news-center/2016/only-23-of-canadians-feel-they-need-to-be-always-reachable-19-points-below-global-average-2/
Title: Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
Description: In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/chennai-mobile-delivering-strategic-growth-success/
Title: Chennai Mobile: Delivering strategic growth success - NIQ
Description: Find out how GfK’s unique combination of products can elevate your tactical, business decision making. Read the success story now!
Allow: https://nielseniq.com/global/en/landing-page/best-brands-belgium-overall-en/
Title: Best Brands Belgium Overall - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2021/gaming-industry-growth-as-the-ultimate-entertainer/
Title: Syndicated Studies & Research: Gaming industry growth
Description: NielsenIQ's gaming industry study provides a deeper understanding and analysis on customers and users as taken from service providers.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/insights-role-in-the-changing-soft-drinks-marketplace/
Title: Insight's role in the changing soft drinks marketplace
Description: Insight's role in the changing soft drinks marketplace
Allow: https://nielseniq.com/global/en/news-center/2018/south-africans-browse-on-their-smartphones-then-purchase-in-a-store/
Title: South Africans browse on their smartphones, then purchase in a store
Description: South African Internet-connected consumers still gravitate towards brick and mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming". A recent GfK South Africa report indicates that 58% of shoppers bought a product in-store after seeing it online, a phenomenon known as "webrooming".
Allow: https://nielseniq.com/global/en/news-center/2019/smart-homes-not-yet-smart-enough-2/
Title: Smart Homes: Not yet smart enough
Description: GfK findings for the global smart home market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2019/la-oportunidad-latinx-cultural-currency-and-the-consumer-journey/
Title: La oportunidad latinx: Cultural currency and the consumer journey - NIQ
Description: The U.S. is in the midst of a demographic evolution led by Hispanic consumers. Brands able to reach this influential group can ensure they evolve in kind.
Allow: https://nielseniq.com/global/en/news-center/2020/us-tire-retail-market-continues-to-surge-back-posting-strongest-sales-week-of-2020-gfk/
Title: US tire retail market continues to surge back, posting strongest sales week of 2020 – GfK
Description: Preliminary POS data track a remarkable comeback in unit, sales volume – after a drop of almost 50% in March
Allow: https://nielseniq.com/global/en/landing-page/thank-you-your-report-is-ready/
Title: Thank you! Your report is ready. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/e-commerce-category-management/
Title: E-Commerce Category Management - NIQ
Description: Manage your categories online with the eCatMan 5D process. This critical program focuses on understanding how to adapt category management to omnichannel business. By the end of the program, you will be able to develop, execute and monitor streamlined processes that are shopper-centric, and bears return on investment of your e-commerce channel.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/how-to-use-ml-to-solve-fmcg-business-problems-using-a-recommendation-for-a-shopping-list-as-a-use-case/
Title: How to use ML to solve FMCG business problems using a recommendation for a Shopping List as a use case - NIQ
Description: Four must have analyses to point retailers and thier suppliers in the right direction for thier online marketing efforts
Allow: https://nielseniq.com/global/en/insights/analysis/2024/digital-shelf-best-practices-unleashing-the-power-of-online-product-display/
Title: Digital shelf best practices: unleashing the power of online product display - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/beyond-point-of-sale-data-search-and-evaluation-in-the-consumer-journey/
Title: Beyond Point of Sale Data: Search and evaluation in the consumer journey
Description: Read our blog for getting insight into which touchpoints drive the best ROI for your brand.
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-adds-promotional-information-to-its-fmcg-consumer-panel-database-in-belgium/
Title: GfK adds promotional information to its FMCG Consumer Panel database in Belgium - NIQ
Description: GfK partners up with Daltix to enrich its database with promotions
Allow: https://nielseniq.com/global/en/client-learning/perfect-shelf-merchandising-workshop/
Title: Perfect Shelf Merchandising Workshop - NIQ
Description: Do you want to translate your company's category and brand strategies in merchandising? Do you want to learn more about how you can make better planograms following the shopper decision tree for different types of stores? We are excited to announce that we launch the Perfect Shelf Merchandising workshop for Spaceman users, which combines the necessary Category Management Process within the store and on-shelf implementation! This workshop will provide you with all the Category Management knowledge, tricks, and tips you need to know together with real-time application on Spaceman software!
Allow: https://nielseniq.com/global/en/events/2025/the-ultimate-guide-to-omni/
Title: The Ultimate Guide to Omnichannel - NIQ
Description: Unlock the ultimate guide to omni trends and connect with experts to enhance your knowledge in the evolving retail landscape.
Allow: https://nielseniq.com/global/en/insights/report/2016/music-is-in-the-air-connectivity-is-key-for-audio-markets/
Title: Music is in the air: Connectivity is key for Audio markets
Description: As in latest years, Audio segments continue to be highly positive in 2016: Audio- and Hi-Fi products gain more and more relevance within the Consumer Electronics market and register increasing sales volumes. Thereby product connectivity represents one of the key topics and brings growing dynamic into the market.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/purchasing-power-all-rounder-among-market-indicators/
Title: Purchasing power: All-rounder among market indicators
Description: Purchasing power: All-rounder among market indicators
Allow: https://nielseniq.com/global/en/insights/report/2024/festival-report-2024/
Title: Festival Report 2024 - NIQ
Description: The report is the most enhanced version to date, consisting of three surveys completed by festival goers, festival suppliers and operators.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-future-of-foldable-touchscreen-laptops-in-apac/
Title: The Future of Foldable Touchscreen Laptops in APAC - NIQ
Description: In the realm of consumer tech and durables, one trend that has taken center stage is the rise of foldable touchscreen laptops.
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-january-2025/
Title: Foodservice Price Index January 2025 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/insights/education/2022/potential-is-essential-getting-ahead-of-health-and-wellness-trends/
Title: Potential is essential: Getting ahead of health and wellness trends - NIQ
Description: With inflation on the rise and fears of a recession on the horizon, brands and retailers are leveraging the next generation of consumer profiles to identify future growth opportunities around health and wellness trends.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/power-brands-how-you-can-become-part-of-this-exclusive-club/
Title: What is a Power Brand and how to become one
Description: How to become a power brand? ✓ Definition ✓ How to become one? ✓ Differences between exclusive and mainstream brands. Read more now!
Allow: https://nielseniq.com/global/en/info/competitive-pricing-strategy/
Title: Competitive pricing strategy - NIQ
Description: Unlock success with a competitive pricing strategy. Gain market share, boost revenue, and outperform competitors with NIQ's expert solutions.
Allow: https://nielseniq.com/global/en/insights/webinar/2025/leveraging-niq-gfk-boundary-data-and-cresta-zones-for-accurate-hazard-forecasting/
Title: Leveraging NIQ-GfK boundary data and CRESTA Zones for accurate hazard forecasting - NIQ
Description: In our on-demand webinar, you will learn how how boundary data and CRESTA Zones help MunichRe assess physical risks for natural hazards.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/getting-started-on-your-retail-media-strategy-and-accelerating-your-monetization-programs/
Title: Getting Started on Your Retail Media Strategy and Accelerating Your Monetization Programs - NIQ
Description: Learn how to accelerate your path to media monetization by leveraging your existing assets and building the required infrastructure
Allow: https://nielseniq.com/global/en/events/2022/shopper-centric-category-management-workshop/
Title: Shopper Centric Category Management workshop - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/mapping-the-shift-in-fmcg-retail-channel-trends/
Title: Mapping the shift in FMCG retail channel trends - NIQ
Description: Retail data from NielsenIQ’s FMCG Retail Measurement Services (RMS) provides an accurate view of global FMCG industry retail channel trends and performance.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-to-sharpen-customer-focus-and-accelerate-digitization-with-a-comprehensive-transformation-and-investment-program/
Title: GfK to sharpen customer focus and accelerate digitization with a comprehensive transformation and investment program
Description: The Management Board and Supervisory Board of GfK SE have approved a comprehensive transformation and investment program that will enable GfK to get back on a sustainable growth path.
Allow: https://nielseniq.com/global/en/news-center/2018/year-powerful-connections-nielsen-connect-partner-program/
Title: A year of powerful connections for the Nielsen Connect Partner Program - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/sustainable-fashion-movement-in-the-fashion-market/
Title: Sustainable fashion – movement in the fashion market?
Description: Sustainable fashion – movement in the fashion market?
Allow: https://nielseniq.com/global/en/news-center/2023/uk-its-black-fry-day/
Title: UK - It’s Black Fry-day - NIQ
Description: Black Friday results 2023 show Tech & Durables sales are up 1.2% vs Black Friday last year. The hero product is Air Fryers (again) with sales up 120% year-on-year.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-bases-reveals-2023-north-america-menu-innovation-award-winners/
Title: NIQ BASES Reveals 2023 North America Menu Innovation Award Winners - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/top-wellness-trends-for-emerging-brands-in-2023/
Title: Top Wellness Trends for Emerging Brands in 2023 - NIQ
Description: The state of wellness is shifting and emerging brands have to keep up. Here are the top wellness trends to keep an eye on in 2023.
Allow: https://nielseniq.com/global/en/insights/report/2025/macro-impacts-to-the-wine-industry/
Title: Macro Impacts to the Wine Industry - NIQ
Description: Discover the key forces reshaping the wine industry in 2025. Learn about inflation, premiumization, and competition from spirits and RTDs.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-innovators-guide-to-packaging-design-excellence/
Title: Webinar: The innovator's guide to packaging design excellence - NIQ
Description: Packaging design has many responsibilities across the consumer buying journey. With top performing package designs being noticed by nearly 70% more consumers than bottom-performing designs, it is vital to have packaging that catches consumers' eyes.​ The webinar will focus on the importance of packaging design and the different roles of packaging across the shopper journey.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/fashion-e-commerce-trends-in-europe-in-2024/
Title: Fashion e-commerce trends in Europe in 2024 - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-ksa-c-suite-event/
Title: Saudi Arabia: The Kingdom of Possibilities - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/uk-consumer-confidence-plummets-september-sees-7-point-drop/
Title: UK Consumer Confidence static despite the change of government
Description: GfK’s Neil Bellamy and moderator Lucy Green discuss the topline and measure-level results in July 2024, especially the positive uptick on the Major Purchase Index.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-bases-reveals-2024-breakthrough-innovation-winners-and-top-trends-driving-growth-in-the-philippines/
Title: NIQ BASES Reveals 2024 Breakthrough Innovation Winners and Top Trends Driving Growth in the Philippines - NIQ
Description: Discover how innovation drives business growth with NielsenIQ BASES' 2024 Breakthrough Innovation Awards. Celebrating brands that disrupted markets with exceptional new product launches in 2022-2023, this exclusive Philippines event highlights consumer trends and success in an evolving landscape. Explore insights from the world’s leading consumer intelligence company.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-13-creating-success-through-in-market-testing/
Title: Creating a successful brand through in-market testing
Description: This episode discusses how to optimize brand innovations for long-term success. Tune in for an in-depth look at the do's and don'ts of effective testing.
Allow: https://nielseniq.com/global/en/events/2025/warsaw-international-book-fair/
Title: Warsaw International Book Fair - NIQ
Description: Join us at the Warsaw International Book Fair where we will be presenting our latest insights on the Polish book market.
Allow: https://nielseniq.com/global/en/insights/report/2025/tariffs-tensions-and-the-rise-of-the-buy-canadian-consumer/
Title: Tariffs, Tensions, and the Rise of the “Buy Canadian” Consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2016/4-considerations-for-innovating-the-automotive-industry/
Title: 4 considerations for innovating the automotive industry
Description: How do auto manufacturers innovate to embrace the future? What does ‘innovation’ really mean? What impact will autonomous driving have on the industry?
Allow: https://nielseniq.com/global/en/insights/events/2023/us-trends-consumer-outlook/
Title: US Trends & Consumer Outlook - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-bases-reveals-2024-breakthrough-innovation-winners-and-top-trends-driving-growth-in-thailand/
Title: NIQ BASES Reveals 2024 Breakthrough Innovation Winners and Top Trends Driving Growth in Thailand - NIQ
Description: Discover how innovation drives business growth with NielsenIQ BASES' 2024 Breakthrough Innovation Awards. Celebrating brands that disrupted markets with exceptional new product launches in 2022-2023, this exclusive Thailand event highlights consumer trends and success in an evolving landscape. Explore insights from the world’s leading consumer intelligence company.
Allow: https://nielseniq.com/global/en/insights/report/2022/leading-the-way-in-no-low-spirits/
Title: Leading the way in No/Low Spirits - NIQ
Description: The ‘Leading the Way in No/Low Spirits’ report, produced by hospitality research experts CGA by NielsenIQ and leading non-alcoholic spirits brand CROSSIP, reveals a wide variety of insights to help bars and suppliers achieve more growth in 2023.
Allow: https://nielseniq.com/global/en/news-center/2016/at-iir-media-conference-gfk-to-present-with-espn-on-digital-media-use-in-latin-america/
Title: At IIR Media Conference, GfK to Present with ESPN on Digital Media Use in Latin America
Description: At the IIR Media Insights & Engagement conference next week, GfK will take part in two feature presentations – one with ESPN for a look at the network’s viewers and digital media users in Latin America, and the other based on findings from recent GfK MRI studies on mobile media, cord cutting and shaving, and other media trends.
Allow: https://nielseniq.com/global/en/news-center/2021/germany-strict-lockdown-eroding-consumer-sentiment/
Title: Germany: Strict lockdown eroding consumer sentiment - NIQ
Description: Nuremberg, January 27, 2021 — As 2021 begins, consumer confidence in Germany is suffering under the strict lockdown. Propensity to buy is in freefall, while both economic and income expectations have registered moderate declines. As a result, GfK is forecasting a decrease of 15.6 points in consumer sentiment for February 2021, down 8.1 points from January this year (revised to 7.5 points). These are findings of the GfK Consumer Climate Study Germany for January 2021.
Allow: https://nielseniq.com/global/en/insights/report/2024/data-collection-discussion-guide/
Title: Data collection discussion guide - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/the-rise-of-the-influential-vloggers/
Title: The rise of the influential vloggers
Description: The rise of the influential vloggers
Allow: https://nielseniq.com/global/en/events/2022/webinar-make-category-management-pivotal-to-your-strategic-growth-in-a-consumer-recession/
Title: Webinar: Make category management pivotal to your strategic growth in a consumer recession - NIQ
Description: Join industry leaders and NielsenIQ experts as we share the strategic process for FMCG manufacturers to identify the growth areas within their category. We will discuss how to identify incrementality within your category range and how to maximize the winning power of your assortment. Making category management pivotal to your company's success!
Allow: https://nielseniq.com/global/en/insights/infographic/2024/adapting-for-success-key-strategies-for-smbs-to-thrive-in-a-dynamic-fmcg-landscape/
Title: SMB FMCG Strategies – Adapt & Thrive in Dynamic Markets
Description: SMBs win in FMCG: adjust pricing, use data insights & strengthen retail partnerships. Apply NIQ’s proven strategies and grow today!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/optics-2022-online-purchase-premiumisation-ecp-knows-best-comfort/
Title: Optics 2022: online purchase, premiumisation, ECP knows best, comfort - NIQ
Description: Major trends to watch in purchases of contact lenses in 2022
Allow: https://nielseniq.com/global/en/insights/report/2019/changing-consumer-prosperity/
Title: Changing consumer prosperity - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-47-a-conversation-with-terracycle-on-sustainability/
Title: A conversation with TerraCycle on sustainability | Podcast
Description: For consumers, has their knowledge of sustainability really changed? TerraCycle's CEO, Mr. Szaky thinks not. Tune in now!
Allow: https://nielseniq.com/global/en/news-center/2016/global-risks-dampen-economic-outlook/
Title: Global risks dampen economic outlook
Description: The overall optimism of German consumers has lessened somewhat in March. The overall index is forecasting 9.4 points for April following 9.5 points in March. Both economic and income expectations as well as propensity to buy suffer losses.
Allow: https://nielseniq.com/global/en/insights/report/2016/our-engagement/
Title: Our engagement
Description: We value diversity, promote corporate social responsibility and encourage a healthy work/life balance.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/happy-independent-bookshop-week-2024/
Title: Happy Independent Bookshop Week 2024! - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/amazon-seller-analytics/
Title: Amazon seller analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-consumer-confidence-sees-big-fall-in-september-down-seven-points/
Title: UK Consumer Confidence sees big fall in September – down seven points - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/smart-value-in-the-smartphone-market-the-highs-and-lows/
Title: Smart value in the smartphone market: the highs and lows
Description: Smart value in the smartphone market: the highs and lows
Allow: https://nielseniq.com/global/en/insights/report/2025/navigating-telecoms-competitive-landscape-competitive-benchmarking/
Title: Navigating Telecom’s Competitive Landscape: Competitive Benchmarking - NIQ
Description: Discover how telecom companies can leverage competitive benchmarking to stay ahead in a rapidly evolving market. Learn strategies for accurate benchmarking, turning data into actionable insights, and building a culture of continual monitoring to maintain a competitive edge and foster long-term growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/3-things-connected-consumers-want-from-their-smart-home/
Title: 3 things Connected Consumers want from their smart home
Description: As smart homes become a reality, the most successful brands will be those that deliver the simple, seamless experience that consumers seek.
Allow: https://nielseniq.com/global/en/insights/report/2022/u-s-inflation-tracker-where-is-inflation-headed/
Title: U.S. inflation tracker: Where is inflation headed? - NIQ
Description: Download the latest version of NielsenIQ's inflation tracker report for exclusive insights into where our analysts see inflation heading for the rest of 2022.
Allow: https://nielseniq.com/global/en/news-center/2019/brand-trends-for-2019-winning-consumer-trust-in-a-toxic-climate/
Title: Brand trends for 2019: winning consumer trust in a toxic climate
Description: From data breaches to fake news to state capture to corporate failures, issues of trust and transparency ruled the headlines in South Africa and the rest of the world throughout 2018. As we move into 2019, the central challenge brands will wrestle with is that of embracing new roles and business models that build trust with consumers and drive mutual value for company and consumer. Rachel Thompson, Insights Director at GfK South Africa outlines some of the trends we expect to shape the year to come.
Allow: https://nielseniq.com/global/en/info/accessibility-for-ontarians/
Title: Accessibility for Ontarians - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/theres-a-new-approach-to-tracking-brand-performance/
Title: There's a new approach to tracking brand performance
Description: Companies that want to increase their market share are investing in tracking brand performance like never before, in order to sustain their brand health.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-appoints-warren-saunders-as-new-general-manager-for-northern-europe/
Title: GfK appoints Warren Saunders as new General Manager for Northern Europe
Description: As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson.
Allow: https://nielseniq.com/global/en/info/combining-graph-and-recurrent-networks-for-efficient-and-effective-segment-tagging/
Title: Combining Graph and Recurrent Networks for Efficient and Effective Segment Tagging - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/block-scl-blocking-matters-for-supervised-contrastive-learning-in-product-matching/
Title: Block-SCL: blocking matters for supervised contrastive learning in product matching - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-optimiser-sa-visibilite-en-eretail/
Title: Ebook: Optimiser sa visibilité en eretail - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-beauty-council-india/
Title: NielsenIQ Beauty Council, India - NIQ
Description: Unlock The Full ViewTM of Beauty Industry with NielsenIQ Beauty Council - an exclusive event for senior leaders to uncover emerging trends in consumer behaviour and winning brand strategies. Register now to drive long-term growth and innovation.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsen-advances-industry-collaboration-through-steady-expansion-of-its-connected-partner-program-helping-to-uncover-whats-next-in-retail-personalization/
Title: Nielsen advances industry collaboration through steady expansion of its connected partner program; helping to uncover 'what’s next' in retail personalization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: Tracey Massey, COO of NielsenIQ, leads global commercial strategy and product innovation. Learn more about her leadership and industry expertise.
Allow: https://nielseniq.com/global/en/news-center/2016/canadians-predict-healthy-holiday-spending/
Title: Canadians Predict Healthy Holiday Spending
Description: A survey conducted by GfK in Canada found that, despite the slumping Canadian dollar, most shoppers are not decreasing their holiday shopping budgets, with 57% saying they plan on spending the same amount this year as last year, while 13% say there are planning to increase their spending. Of those boosting their holiday spending, the majority (84%) are bumping up their budgets by at least 10%.
Allow: https://nielseniq.com/global/en/insights/commentary/2022/how-dis-chem-leverages-personalization-and-retail-media-intelligence/
Title: How Dis-Chem leverages personalization and retail media intelligence - NIQ
Description: Learn how omnichannel personalization can grow wallet share and increase the impact of joint marketing activities with brand partners
Allow: https://nielseniq.com/global/en/insights/commentary/2017/how-to-measure-disruptive-innovation-and-why-traditional-surveys-alone-dont-work/
Title: How to measure disruptive innovation and why traditional surveys alone don't work
Description: Disruptive innovation ideas often do not fare well in traditional surveys. GfK uses a three dimensional approach to measure disruptive innovation accurately
Allow: https://nielseniq.com/global/en/insights/commentary/2014/clear-patterns-in-the-middle-east-tire-market/
Title: Clear patterns in the Middle East tire market
Description: Clear patterns in the Middle East tire market
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/non-participating-retailers/
Title: Non-participating retailers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/breaking-boundaries-redefining-the-50-consumer/
Title: Breaking Boundaries - Redefining the 50+ Consumer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/dry-january-and-the-rise-of-non-alcoholic-beer/
Title: Dry January and the Rise of Non-Alcoholic Beer - NIQ
Description: Each year, Dry January is having a bigger impact on alcohol brands and their bottom lines. Here's how and what you can do about it.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-gets-stable-start-to-new-year/
Title: German Consumer Climate gets stable start to New Year
Description: Findings of the GfK Consumer Climate Study for December 2018.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/innovation-in-home-care-market-overview/
Title: Innovation in home care: Market overview - NIQ
Description: A deep-dive at how innovations perform and impact the CPG home care space, with insights on its subcategories laundry care and household cleaners.
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/market-sizing-made-easy-three-tips-for-cpg-manufacturers/
Title: Market sizing made easy: Three tips for CPG manufacturers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/rb-iberia-case-study/
Title: RB Iberia Case Study - NIQ
Description: RB Iberia, a subsidiary of RB Europe, is a key player in the consumer goods industry, with a strongbrand portfolio and a well-established presence across multiple markets. To refine its strategy andmaximize its impact, the company relies on precise and actionable data.
Allow: https://nielseniq.com/global/en/news-center/2016/heightening-demand-for-tvs-and-major-home-appliances-in-myanmar-in-first-quarter-of-2016/
Title: Heightening demand for TVs and major home appliances in Myanmar in first quarter of 2016
Description: Latest study commissioned by GfK Asia in the country’s Mandalay and Yangon regions reflected consecutive monthly growth in adoption of flat screen TVs, washing machines and air-conditioners in the first three months of 2016.
Allow: https://nielseniq.com/global/en/news-center/2018/black-friday-sales-continue-to-increase-in-europe/
Title: Black Friday sales continue to increase in Europe
Description: Discounts on so-called "Black Friday" are becoming increasingly popular among European consumers.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/loyalty/
Title: Loyalty - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/retail-media-the-two-biggest-challenges-facing-cpgs-today/
Title: Retail media: the two biggest challenges facing CPGs today. - NIQ
Description: Explore key challenges CPGs face in retail media in 2024. Gain insights and actionable strategies. Read now for more!
Allow: https://nielseniq.com/global/en/events/2025/optimization-for-growth-this-way-to-the-future/
Title: Optimization for Growth: This Way to the Future - NIQ
Description: Discover how to drive sustainable growth using strategic analytics, shopper insights & smarter marketing investments.
Allow: https://nielseniq.com/global/en/events/2025/ceo-event-dubai-uae-2025/
Title: CEO Event Dubai, UAE 2025 - NIQ
Description: NIQ C-Suite Events formed with thought-provoking sessions where we share our knowledge and uncover new pathways to better serve your needs and growth aspirations in 2025.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/in-a-crossmedia-world-why-are-we-still-measuring-audiences-in-silos/
Title: In a crossmedia world, why are we still measuring audiences in silos?
Description: If everyone is convinced about taking a crossmedia perspective, why are we still measuring audiences in silos? Well, we don’t. And you shouldn’t.
Allow: https://nielseniq.com/global/en/landing-page/five-challenges-after-launching-your-product-thank-you/
Title: Five challenges after launching your product and how to overcome them - Thank you - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/bases-free-generative-ai-eguide-download/
Title: BASES Free Generative AI eGuide Download
Description: Create innovations that strengthen your brand Vs the competition. Use data to build prompts that provide consumer-relevant and differentiated concepts.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-consumer-spending-in-germany-increases-by-5-5-percent/
Title: NIQ Retail Spend Barometer: Consumer spending in Germany increases by 5.5 percent - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-smaller-baskets-but-more-visits-sees-growth-in-food-retail-remain-firm/
Title: UK: Smaller baskets but more visits sees growth in food retail remain firm - NIQ
Description: The last four weeks saw Total Till growth of (+4.7%) up from +4.0% recorded in early September. Shoppers returned to stores as growth of in-store visits (+7.6%) outperformed growth in online shopping occasions (+2.5%) on last year.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-taps-monro-discount-tire-veteran-as-account-director-for-pos-tires-team/
Title: GfK taps Monro, Discount Tire veteran as Account Director for POS Tires team - NIQ
Description: Wright has held key category management, product development roles during 15 years in the industry
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/rms-arcade/
Title: RMS Arcade - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/niq-and-openbrand-announce-strategic-collaboration-to-revolutionize-market-intelligence-for-the-global-consumer-electronics-industry/
Title: NIQ and OpenBrand Announce Strategic Collaboration to Revolutionize Market Intelligence for the Global Consumer Electronics Industry - NIQ
Description: Discover how NielsenIQ and OpenBrand are transforming market intelligence in consumer electronics. Learn more about our strategic collaboration!
Allow: https://nielseniq.com/global/en/insights/report/2024/riding-the-global-cocktail-wave/
Title: Riding the Global Cocktail Wave - NIQ
Description: Global Cocktail Report compares key On Premise consumer metrics across 38 markets, offering insights into cocktail trends and categories.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/how-do-people-around-the-world-maintain-their-physical-health/
Title: How do people around the world maintain their physical health?
Description: For brands, these findings can be helpful in successfully targeting high-potential audiences both globally and within specific countries.
Allow: https://nielseniq.com/global/en/insights/education/2021/how-cpg-partnership-can-amplify-your-business/
Title: How CPG partnership can amplify your business - NIQ
Description: Identifying the right CPG partnership to grow your business can be challenging, but can have big benefits for retailers and manufacturers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/china-the-cpg-omnichannel-model-for-the-future/
Title: China: the CPG omnichannel model for the future - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/a-guide-to-creating-a-cpg-pitch-deck/
Title: A guide to creating a CPG pitch deck - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/green-metadata-in-the-book-supply-chain/
Title: Green metadata in the book supply chain - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/navigating-brand-resilience-steering-growth-through-economic-challenges/
Title: Navigating Brand Resilience: Steering Growth Through Economic Challenges - NIQ
Description: Join NielsenIQ Indonesia to explore consumer trends and strategies to build brand resilience and drive growth in today’s economic landscape.
Allow: https://nielseniq.com/global/en/insights/events/2024/winning-hearts-in-an-increasingly-skeptical-world-strategies-to-boost-loyalty/
Title: FMCG Webinar: Strategies to Boost Loyalty - NIQ
Description: Adapting Loyalty Strategies in a Changing Retail Landscape: Insights on Trends, Online Impact, and Competitive Strategies for 2024
Allow: https://nielseniq.com/global/en/insights/commentary/2015/ux-and-market-research-the-future-of-innovation-research/
Title: UX and market research: The future of innovation research
Description: Ultimately, the future of product design will depend on expertly designing a framework that embeds both market research and UX.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/market-study-of-the-video-game-industry-gaming-in-full-growth/
Title: Market Study of the Video Game Industry: Gaming in Full Growth - NIQ
Description: The video game market is one of the most dynamic markets in Europe. What growth and evolution can be expected for the gaming market
Allow: https://nielseniq.com/global/en/landing-page/accelerate-sales-on-instacart-with-nielseniq-brandbank/
Title: Accelerate sales and discoverability on Instacart with NIQ Brandbank - NIQ
Description: Discoverability, marketplace, online delivery service, personal shoppers, order groceries, order online. Drive product discoverability by displaying your products on Instacart.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/video-transforming-kids-favorites-with-true-made-foods/
Title: Video: Transforming Kids' Favorites with True Made Foods - NIQ
Description: Discover how True Made Foods is revolutionizing kids' favorites with healthier options. Learn more about the transformation in our video!
Allow: https://nielseniq.com/global/en/events/2025/new-delhi-world-book-fair/
Title: New Delhi World Book Fair - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-92-uk-consumer-confidence-improves-three-points-in-june-2024/
Title: UK Consumer Confidence improves three points in June 2024
Description: In this Thinking Ahead podcast, GfK’s Neil Bellamy and Lucy Green our moderator discuss the May 2024 results of UK Consumer Confidence Barometer.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-20-how-does-gen-z-feel-about-covid-19-and-the-future/
Title: Podcast: How does Gen Z feel about COVID-19 and the future?
Description: Tune in to hear first-hand how this generation is already being affected by the COVID-19 pandemic and the surprising optimism on what it offers them for the future.
Allow: https://nielseniq.com/global/en/news-center/2023/european-commission-approves-yougov-as-a-buyer-of-gfks-consumer-panel-business/
Title: European Commission approves YouGov as a buyer of GfK’s Consumer Panel business - NIQ
Description: European Commission approves YouGov as a buyer of GfK’s Consumer Panel business EC provides purchaser approval, marks major milestone toward divestment of GfK’s European Consumer Panel business Divestment as part of anti-trust approvals of combining NIQ and GfK
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-uk-shoppers-spend-a-combined-68-5bn-on-fmcg-and-consumer-tech-products/
Title: NIQ Retail Spend Barometer: UK Shoppers Spend a Combined £68.5bn on FMCG and Consumer Tech Products - NIQ
Description: Brits spent £50.2bn on FMCG in Q1 2024, a 6.2% uplift compared with the same period last year. Growth is driven by the fresh and perishable food category (+6.8%)
Allow: https://nielseniq.com/global/en/landing-page/eliminate-out-of-stock-on-the-digital-shelf/
Title: Eliminate out-of-stock on the digital shelf - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/ma-due-diligence/
Title: How the Right Data Partner Can Streamline Private Equity Due Diligence - NIQ
Description: Mergers and acquisitions (M&A) can be incredibly complex processes. For private equity firms and venture capitalists, thorough due diligence is crucial to making informed investment decisions. Traditional methods of conducting due diligence—often involving endless spreadsheets, emails, and manual data analysis—can be time-consuming and prone to errors. Enter M&A due diligence software, a game-changer for the industry.
Allow: https://nielseniq.com/global/en/landing-page/winning-in-todays-cpg-market-thank-you/
Title: Winning in today's CPG market- Thank You - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/optimize-your-cpg-pack-design-why-eye-tracking-doesnt-tell-the-whole-system-1-story/
Title: Optimize your CPG pack design: Why eye tracking doesn't tell the whole system 1 story - NIQ
Description: See why eye tracking alone doesn't fully answer pack performance questions, and why it is most valuable when combined with additional neurological insights.
Allow: https://nielseniq.com/global/en/insights/report/2024/map-of-the-month-gfk-purchasing-power-germany-2024/
Title: Map of the Month: GfK Purchasing Power, Germany 2024 - NIQ
Description: GfK’s Map of the Month for January shows the regional distribution of purchasing power in Germany in 2024.
Allow: https://nielseniq.com/global/en/news-center/2017/consumer-climate-falls-slightly-in-germany/
Title: Consumer climate falls slightly in Germany
Description: GfK forecasts a slight decrease in consumer climate for November of 0.1 points in comparison to the previous month to 10.7 points.
Allow: https://nielseniq.com/global/en/news-center/2015/millennials-account-for-70-of-instagram-users-61-on-twitter-gfk-mri-data/
Title: Millennials Account for 70% of Instagram Users, 61% on Twitter -– GfK MRI Data
Description: The latest research from GfK MRI shows that Millennials play a dominant role on many of the top social media sites.
Allow: https://nielseniq.com/global/en/news-center/2016/always-reachable-mindset-is-above-40-percent-led-by-russia-china-and-turkey/
Title: “Always reachable” mindset is above 40 percent, led by Russia, China and Turkey
Description: Internationally, 42 percent of the online connected population agree firmly1 with the statement “To me, it is important to always be reachable wherever I am” – and only 11 percent firmly disagree1. However, four countries – Germany, Sweden, Canada and Netherlands – run counter to this trend, with more of their connected consumers firmly disagreeing than agreeing.
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-08-is-sustainability-still-important-in-uncertain-times-podcast/
Title: Is Sustainability still important in uncertain times? | Podcast
Description: Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far we’ve come since then, & where we're going.
Allow: https://nielseniq.com/global/en/news-center/2016/61-of-canadians-own-a-pet-gfk-survey-2/
Title: 61% of Canadians Own a Pet: GfK Survey
Description: According to a recent online survey by GfK, more than half (56%) of over 27,000 people surveyed in 22 countries have at least one pet. Canadians surpass the global average, with 61% of the population owning a pet. The research shows Canadians also prefer felines to “man’s best friend”; 35% of Canadians have a cat (compared to just 23% internationally), while 33% own dogs (the same as the global average).
Allow: https://nielseniq.com/global/en/news-center/2020/millennials-poised-to-lead-travel-and-spending-during-holiday-season-impacted-by-coronavirus-pandemic/
Title: Millennials poised to lead travel and spending during holiday season impacted by coronavirus pandemic - NIQ
Description: Latest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to travel this holiday season
Allow: https://nielseniq.com/global/en/events/2025/the-china-playbook-webinar/
Title: The China Playbook: Decoding the $7T Opportunity for European Brands - NIQ
Description: Join NielsenIQ webinar on June 5th to decode the $7T opportunity in China retail market for European brands.
Allow: https://nielseniq.com/global/en/insights/report/2016/we-believe-a-company-grows-when-its-employees-grow/
Title: We believe a company grows when its employees grow
Description: We encourage you to help shape your environment, your role, and to try new things and develop your talents.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/ride-the-wave-of-fmcg-e-commerce-acceleration-in-asia-pacific/
Title: Ride the wave of FMCG e-commerce acceleration in Asia Pacific - NIQ
Description: FMCG E-commerce trade accounts for nearly 20% of total FMCG sales and has doubled in importance since 2019 in Asia Pacific, according to NielsenIQ’s Retail Measurement Services (RMS).
Allow: https://nielseniq.com/global/en/events/2022/join-our-retail-media-webinar-with-progressive-grocer/
Title: Join our Retail Media Webinar with Progressive Grocer - NIQ
Description: More retailers are launching retail media networks than ever before to capitalize on shopper data and create new revenue streams. The market is growing rapidly, and the time to act is now.
Allow: https://nielseniq.com/global/en/news-center/2020/94-of-malaysians-tune-in-to-radio-weekly-using-multiple-platforms/
Title: 94% of Malaysians tune in to radio weekly using multiple platforms - NIQ
Description: Radio listenership in Peninsular Malaysia remains high, reaching 94 percent of the total population, on an average week.
Allow: https://nielseniq.com/global/en/news-center/2019/at-ces-gfk-focuses-on-smart-life-online-shopping-optimization/
Title: At CES, GfK focuses on Smart Life, online shopping optimization
Description: At CES 2019, GfK North America experts will reveal new insights into consumers’ desires and concerns about “Smart Life” technology, as well as share the stage with Google to trace the effects of evolving product data on e-commerce.
Allow: https://nielseniq.com/global/en/news-center/2018/wakefern-chooses-nielsen-brandbank-to-capture-and-enrich-e-commerce-content-in-the-u-s/
Title: Wakefern chooses Nielsen Brandbank to capture and enrich e-commerce content in the U.S. - NIQ
Description: Discover how Wakefern is enhancing e-commerce with Nielsen Brandbank's content services. Learn more about our partnership today!
Allow: https://nielseniq.com/global/en/events/2025/finding-balance-in-the-global-and-nordic-health-and-beauty-market/
Title: Finding Balance in the Global and Nordic Health and Beauty Market - NIQ
Description: In the dynamic beauty industry, success in 2025 hinges on a single, overarching theme: balance. The interplay between innovation and tradition, affordability and luxury, sustainability and scalability, and personalization and inclusivity is reshaping the landscape for beauty manufacturers and retailers.
Allow: https://nielseniq.com/global/en/events/2023/trends-within-fmcg-in-disruptive-times/
Title: Trends within FMCG in Disruptive Times - NIQ
Description: NielsenIQ Sweden invite you to a Trend presentation and small breakfast at our new office location at Convendum, Slussen.
Allow: https://nielseniq.com/global/en/news-center/2020/ifa-2020-special-edition-gfk-and-ifa-step-into-new-global-partnership/
Title: IFA 2020 Special Edition: GfK and IFA step into new global partnership - NIQ
Description: Enhanced impact for manufacturing and retail clients – based on trusted data and GfK's new AI-powered software platform "gfknewron” Presentation at IFA 2020 Special Edition on 3 and 4 September In a world of data overload, disruption and misuse, extracting actionable, structured insights from trillions of data points is key to the success of any business. This is why IFA, the leading global trade show for Home and Consumer Electronic and GfK, a global leader in data and analytics for the consumer products industry, have joined forces to strengthen their global partnership to support the industry by separating the right signals from all that noise.
Allow: https://nielseniq.com/global/en/insights/report/2021/map-of-the-month-multiple-person-households-with-children-germany-2020/
Title: Map of the Month: Multiple-person households with children, Germany 2020 - NIQ
Description: GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/the-state-of-the-consumer-in-2h-a-mid-year-check-in/
Title: The state of the consumer in 2H: A mid-year check-in - NIQ
Description: Join GfK as we check-in with today’s consumer trends, discuss which outcomes are on track, and cover where brands should shift their strategies.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/optimize-your-retail-leaflet-promotions-to-deliver-greater-roi/
Title: Optimize your retail leaflet promotions to deliver greater ROI
Description: With a few key considerations, you can optimize your leaflet promotions to deliver greater ROI. Take a look at our 'Creating effective leaflet promotions: Top five factors' infographic'.
Allow: https://nielseniq.com/global/en/news-center/2018/july-heatwave-in-uk-but-consumer-confidence-remains-stubbornly-sub-zero/
Title: July heatwave in UK but consumer confidence remains stubbornly sub-zero
Description: UK Consumer Confidence dropped by one point in July 2018 to -10, despite increases in both measures for people's personal financial situation.
Allow: https://nielseniq.com/global/en/news-center/2022/nielseniq-and-nacs-announce-long-term-global-relationship/
Title: NielsenIQ and NACS Announce Long-Term Global Relationship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/consumer-goods-and-social-media-listening-and-learning-from-people-in-todays-connected-world/
Title: Consumer goods and social media: listening and learning from people in today’s connected world
Description: Consumer goods and social media: listening and learning from people in today’s connected world
Allow: https://nielseniq.com/global/en/insights/education/2025/how-smbs-can-attract-investors-using-market-data/
Title: How SMBs Can Attract Investors Using Market Data - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2022/gfk-celebrates-women-in-tech/
Title: GfK celebrates women in tech - NIQ
Description: Since its transformation to a tech and data company, GfK reflects on the tech landscape and celebrates its own women following a successful awards night.
Allow: https://nielseniq.com/global/en/landing-page/brewbound/
Title: Brewbound - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/category-management-the-common-language-between-retailers-and-manufacturers/
Title: Category management: The common language between retailers and manufacturers - NIQ
Description: Use time efficiently addressing rising issues with a common category management language that both manufacturers and retailers understand.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/see-the-power-of-the-asian-american-beauty-buyer/
Title: See the power of the Asian American beauty buyer - NIQ
Description: The Asian American beauty buyer holds a lot of spending power - see how to connect with this group of consumers in honor of AAPI month.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/shifting-gears-in-automotive-retail/
Title: Shifting gears in automotive retail - NIQ
Description: Consumers want convenience and innovation in auto purchases, and aftermarket. Learn what’s driving change—and how retailers can stay ahead
Allow: https://nielseniq.com/global/en/news-center/2024/radio-audience-measurement-survey-summary-reports/
Title: Radio Audience Measurement - Survey Summary Reports - NIQ
Description: Survey Summary Reports (including DAB+)
Allow: https://nielseniq.com/global/en/events/2025/unlocking-precise-smb-growth-through-deep-consumer-behavior-insights/
Title: Unlocking Precise SMB Growth Through Deep Consumer Behavior Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/new-car-intenders-anxious-to-own-smart-equipped-vehicles-often-underestimate-costs/
Title: New car “intenders” anxious to own smart-equipped vehicles often underestimate costs
Description: GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.
Allow: https://nielseniq.com/global/en/client-learning/efficient-assortment-management/
Title: Efficient Assortment Management - NIQ
Description: This workshop has been designed to teach you a collaborative framework to achieve an optimal assortment management and understand the benefits it offers to retailers, manufacturers and shoppers.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-italy/
Title: NIQ Retail Spend Barometer Italy - Consumer Spending Insights
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Italy's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-see-storage-space-as-top-home-improvement-priority-2/
Title: Canadian Consumers See Storage Space As Top Home Improvement Priority
Description: A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
Allow: https://nielseniq.com/global/en/news-center/2018/in-gfk-hackathon-competition-students-will-create-business-plan-for-ai-smart-speaker/
Title: In GfK hackathon competition, students will create business plan for AI smart speaker
Description: Undergraduates -- vying for a $5,000 prize -- will develop a business and marketing plan for a smart speaker launch in this year's NextGen Data Science Hackathon Competition
Allow: https://nielseniq.com/global/en/news-center/2019/ingram-micro-selects-gfk-etilize-as-partner-for-product-data-taxonomy/
Title: Ingram Micro selects GfK Etilize as partner for product data taxonomy
Description: Will help implement Ingram Micro's internal Product Information Management (PIM) solution
Allow: https://nielseniq.com/global/en/insights/webinar/2025/the-full-view-of-the-pet-industry/
Title: The Full View of the Pet Industry - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/economic-uncertainty-clouds-consumer-confidence/
Title: Economic uncertainty clouds consumer confidence
Description: Index tumbles into negative territory for the first time in 15 months. GfK’s long-running Consumer Confidence Index dropped three points in April to -3.
Allow: https://nielseniq.com/global/en/news-center/2020/black-friday-trends-in-south-africa/
Title: Black Friday trends in South Africa - NIQ
Description: Technical Consumer Goods market softens in September as retailers and consumers prepare for year-end blowout; ecommerce to grow 169 percent post-pandemic
Allow: https://nielseniq.com/global/en/insights/report/2022/brandbank-report-is-health-and-wellness-product-labelling-ruining-brand-positioning/
Title: Report: Is health and wellness product labelling ruining brand positioning? - NIQ
Description: NielsenIQ Brandbank’s new report.
Allow: https://nielseniq.com/global/en/insights/report/2018/gfk-hires-realitymine-co-founder-to-lead-data-assets-team-in-north-america/
Title: GfK hires RealityMine co-founder to lead Data Assets team in North America
Description: Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.
Allow: https://nielseniq.com/global/en/news-center/2022/younger-and-upper-income-car-buyers-are-rethinking-their-need-for-a-new-vehicle-gfk-automobility-research/
Title: Younger and upper-income car buyers are rethinking their need for a new vehicle – GfK AutoMobility research - NIQ
Description: Above-MSRP prices and economic uncertainty are driving key auto intenders to consider used options
Allow: https://nielseniq.com/global/en/info/graph-attention-networks-for-efficient-text-line-detection-on-receipt-layout-documents/
Title: Graph Attention Networks for Efficient Text Line Detection on Receipt-Layout Documents - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/banking-rapid-reaction-monitor/
Title: Banking Rapid Reaction Monitor - NIQ
Description: Banking Rapid Reaction Monitor, Brand health tracker untuk perbankan ritel di Indonesia, adalah studi yang memberikan gambaran dinamis tentang kesehatan pasar perbankan ritel Indonesia.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-belgium-product-brand-en/
Title: Best Brands Belgium Product Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-digital-advisory-council-egypt-2025/
Title: NielsenIQ Digital Advisory Council, Egypt 2025 - NIQ
Description: Are you ready to unlock the secrets to skyrocketing your e-commerce success? Look no further! Join NIQ for the first-ever Digital Advisory Council designed to supercharge your business growth.
Allow: https://nielseniq.com/global/en/news-center/2023/insights-leader-coen-joins-gfk-commercial-team-with-expertise-in-driving-growth-for-global-brands/
Title: Insights leader Coen joins GfK Commercial team with expertise in driving growth for global brands - NIQ
Description: Has guided engagements with Fortune 500 clients in CPG, QSR
Allow: https://nielseniq.com/global/en/insights/report/2024/acquiring-a-data-solut/
Title: Acquiring a data solut - NIQ
Description: Discover key insights on acquiring data solutions for business growth at NielsenIQ. Learn more and elevate your strategy today!
Allow: https://nielseniq.com/global/en/news-center/2019/one-third-of-us-consumers-say-they-only-buy-from-trusted-brands-gfk/
Title: One-third of US consumers say they only buy from “trusted” brands – GfK
Description: At this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing motivations behind consumer trust today
Allow: https://nielseniq.com/global/en/landing-page/beauty-insider-innovation-report-bundle/
Title: Beauty Insider Innovation Report Bundle - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/future-digital-health-trends-what-brands-need-to-know/
Title: Future digital health trends: What brands need to know
Description: Active in the TCG market? Is the digital health trend here to stay? GfK provides you with data and insights to tune up your strategy. Learn how.
Allow: https://nielseniq.com/global/en/events/2024/niq-insider-2024/
Title: NIQ Insider 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/nielseniqs-chief-technology-officer-mohit-kapoor-named-executive-of-the-year-at-global-tech-ai-awards-for-leading-niqs-ai-driven-tech-transformation/
Title: NielsenIQ's Chief Technology Officer Mohit Kapoor Named Executive of the Year at Global Tech & AI Awards for Leading NIQ’s AI-Driven Tech Transformation - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2017/what-are-americans-stuffing-their-shopping-carts-thanksgiving/
Title: What are Americans stuffing their shopping carts with for Thanksgiving? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/new-nielsen-pet-retail-measurement-provides-the-most-comprehensive-industry-read-of-the-u-s-pet-retail-market/
Title: New Nielsen pet retail measurement provides the most comprehensive industry read of the U.S. pet retail market - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/using-data-in-the-ecommerce-grocery-customer-journey/
Title: Using Data in the eCommerce Grocery Customer Journey - NIQ
Description: Read all about how grocery retailers can leverage their rich customer data to optimize the customer journey and keep customers coming back.
Allow: https://nielseniq.com/global/en/insights/education/2021/checkmate-making-wise-price-and-promotion-moves/
Title: Checkmate: Making wise price positioning and promotion moves - NIQ
Description: There is an opportunity for manufacturers and retailers to use price positioning and promotions to drive incremental revenue based on the pandemic's impact on consumers' finances, as well as their shifting preferences.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/how-can-you-outpace-change-with-intelligence-at-speed/
Title: How can you outpace change with intelligence at speed?
Description: We know that 83% of consumers say their shopping behavior has completely changed this year. Change always comes, but it’s been accelerated by COVID-19.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/unlocking-the-future-of-smart-homes-with-ai-in-india/
Title: Unlocking the Future of Smart Homes with AI in India - NIQ
Description: Uncover the extraordinary potential of Artificial Intelligence in transforming everyday living spaces. Welcome to the era of Intelligent living!
Allow: https://nielseniq.com/global/en/insights/commentary/2015/young-mens-grooming-is-booming-the-how-what-and-where-of-the-growth-of-the-personal-care-category/
Title: Young men’s grooming is booming: the how, what and where of the growth of the personal care category
Description: Young men’s grooming is booming: the how, what and where of the growth of the personal care category
Allow: https://nielseniq.com/global/en/insights/analysis/2025/how-to-win-with-gen-z-identifying-trends-in-the-everchanging-horeca-channel/
Title: How to win with Gen Z: Identifying trends in the everchanging HoReCa channel - NIQ
Description: Gen Z hold the keys to growth in the global On Premise, and a new NIQ webinar reveals what beverage suppliers and operators can do to secure their spend.
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-becomes-newest-member-of-iab-south-africa/
Title: GfK becomes newest member of IAB South Africa
Description: GfK joins IAB South Africa in support of the local digital industry
Allow: https://nielseniq.com/global/en/insights/report/2024/harness-the-power-of-social-commerce-in-thailand/
Title: Harness the power of social commerce in Thailand - NIQ
Description: Explore the rapid rise of social commerce in Thailand and understand key online shopping behaviors with NielsenIQ's latest insights and strategies.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/ethnicity-in-canada-the-asian-grocery-store-goes-mainstream/
Title: Ethnicity in Canada: The Asian Grocery Store Goes Mainstream
Description: Ethnicity in Canada: The Asian Grocery Store Goes Mainstream
Allow: https://nielseniq.com/global/en/landing-page/c360-2025-hotel-and-travel/
Title: C360 2025 Hotel and Travel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2022/consumer-360-about/
Title: Consumer 360 2022 About - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/canada-government-and-public-sector/
Title: Actionable Insights - Canada Government and Public Sector
Description: Empowering policymakers and influencers, our actionable insights drive informed strategic decisions for a future of impactful governance.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/the-power-of-category-level-churn-analysis/
Title: The Power of Category-Level Churn Analysis - NIQ
Description: Measuring and predicting churn at the category level, especially these days, gives a whole new set of insights and tools to retain and grow customers.
Allow: https://nielseniq.com/global/en/events/2022/groceryshop/
Title: Groceryshop - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/legal/privacy/product-platforms-privacy-notice/
Title: Product Platforms Privacy Notice June 9, 2025 - NIQ
Description: Discover NielsenIQ's commitment to privacy in our Product Platforms Notice. Learn how we protect your data. Read now!
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-may-2024/
Title: Foodservice Price Index May 2024 - NIQ
Description: The latest Foodservice Price Index (FPI) report from Prestige Purchasing and CGA reveals more positive trends for the hospitality sector, with inflation dropping again in May 2024.
Allow: https://nielseniq.com/global/en/news-center/2016/a-stable-quarter-in-the-western-europe-technical-consumer-goods-market/
Title: A stable quarter in the Western Europe Technical Consumer Goods market
Description: GfK TEMAX® results for Western Europe for the first quarter 2016
Allow: https://nielseniq.com/global/en/insights/report/2024/2025-outlook-emerging-brands/
Title: The 2025 Outlook for Emerging Brands - NIQ
Description: Explore the key trends, opportunities, and challenges shaping the FMCG industry for emerging brands in 2025.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/the-future-of-fmcg-retail-in-asia-pacific/
Title: The future of FMCG retail in Asia Pacific - NIQ
Description: Discover key trends shaping FMCG retail in Asia-Pacific. Gain insights to drive your strategy. Explore the future with us!
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-37-trends-to-watch-the-value-of-sustainability/
Title: Trends to watch: The value of sustainability | Podcast
Description: Catch the most significant themes in the Economist's Sustainability Summit, including environmental challenges in the corporate world and more.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-polish-brand-en/
Title: Best Polish Brand - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/purchase-drivers/
Title: Unlocking Purchase Drivers: Essential Insights for Market Leaders
Description: Learn what drives consumer purchases. Explore our in-depth guide on purchase drivers for informed business strategies.
Allow: https://nielseniq.com/global/en/info/customer-data-analysis/
Title: Customer Data Analysis for Strategic Business Decisions
Description: Discover how customer data analysis can elevate your business strategy and drive growth. Expert insights at your fingertips.
Allow: https://nielseniq.com/global/en/landing-page/retail-spend-barometer-saudi-arabia/
Title: NIQ Retail Spend Barometer – Saudi Arabia Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Saudi Arabia's retail strategy for 2024.
Allow: https://nielseniq.com/global/en/landing-page/quest-for-next/
Title: Discover Growth with NielsenIQ's Quest for Next
Description: Explore NielsenIQ's Quest for Next to uncover growth opportunities through AI-driven insights and comprehensive market analytics.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/making-sense-of-an-uncertain-world/
Title: Making sense of an uncertain world - NIQ
Description: Make sure every unit of your marketing spend delivers impact as consumers adapt to uncertainty and new norms. Is your business ready?
Allow: https://nielseniq.com/global/en/news-center/2024/nielseniq-launches-expanded-liquor-channel-open-state-view-for-enhanced-beverage-alcohol-measurement/
Title: Liquor Channel Open State – Expanded NIQ BevAl Coverage
Description: NIQ expands Liquor Open State view to 31 states + DC, increasing beer +2.8×, wine +1.8× & spirits +2.2× coverage. Get precise insights now!
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-libraries/
Title: Nielsenbook Libraries - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2022/how-to-improve-the-shopper-experience-with-product-information/
Title: How to improve the shopper experience with product information - NIQ
Description: Take a look at these three simple steps brands and retailers can take to improve the shopper experience.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/always-concerned-about-safety-and-security-21-country-comparison/
Title: ‘Always concerned’ about safety and security: 21 country comparison
Description: One in three of the online population across 21 countries are ‘always concerned’ about their safety and security.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/powering-growth-how-freshdirect-leverages-data-supplier-collaboration/
Title: Powering Growth: How FreshDirect Leverages Data & Supplier Collaboration - NIQ
Description: Discover how FreshDirect uses actionable insights & supplier collaboration to boost customer experience and drive 8% growth. Download the case study now!
Allow: https://nielseniq.com/global/en/news-center/2016/at-superzoo-gfk-will-use-us-sales-trends-to-identify-stars-in-pet-specialty-retail/
Title: At SuperZoo, GfK Will Use US Sales Trends to Identify “Stars” in Pet Specialty Retail
Description: At next week’s SuperZoo conference in Las Vegas, GfK is set to share the latest pet specialty sales trends with retailers and manufacturers and provide ways to optimize profit with some of today’s hottest pet food categories.
Allow: https://nielseniq.com/global/en/news-center/2015/at-online-digital-grocery-summit-gfk-to-focus-on-multi-channel-shoppers/
Title: At Online & Digital Grocery Summit, GfK to Focus on Multi-Channel Shoppers
Description: As the fastest growing sector in grocery retail, online shopping is set to account for 10% of all activity by 2019. Online grocery retailers must reevaluate their shopping experience to capture the growing number of online customers.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/digital-transformation-and-the-center-of-acceleration-at-cpgs/
Title: Digital transformation and the center of acceleration at CPGs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/introducing-the-ibrains-understand-how-to-reach-tomorrows-shoppers/
Title: Introducing the iBrains: Understand how to reach tomorrow’s shoppers
Description: Retailers need to fundamentally reconsider their proposition if they are going to capture the hearts, minds, wallets and attention spans of iBrains.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-december-2023/
Title: Foodservice Price Index December 2023 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 7.8m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/news-center/2024/radio-audience-measurement-resources/
Title: Radio Audience Measurement - Resources - NIQ
Description: Training and Survey Schedules
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-private-spending-in-germany-continues-to-rise-in-the-second-quarter-of-2024/
Title: NIQ Retail Spend Barometer: Private spending in Germany continues to rise in the second quarter of 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/benchmark-de-linflation-des-prix-e-commerce/
Title: Benchmark de l’inflation des prix e-commerce - NIQ
Description: Découvrez notre rapport exclusif sur l'inflation des prix e-commerce en 2024. Analyse approfondie et tendances clés. Téléchargez maintenant!
Allow: https://nielseniq.com/global/en/news-center/2017/new-record-sales-expected-in-the-market-for-major-domestic-appliances/
Title: New record sales expected in the market for major domestic appliances
Description: GfK findings for the global MDA market on the occasion of IFA 2017 in Berlin.
Allow: https://nielseniq.com/global/en/insights/education/2021/why-traditional-shopper-research-isnt-enough-to-compete-in-store/
Title: Why traditional shopper research isn’t enough to compete in-store - NIQ
Description: Traditional shopper research cannot keep up with today’s rapidly shifting brand loyalties and economic circumstances. NielsenIQ’s Smart Store solution can help you keep pace with your shoppers.
Allow: https://nielseniq.com/global/en/insights/report/2023/master-retail-winning-strategies-for-the-future-of-retail/
Title: Master retail: winning strategies for the future of retail
Description: Discover the latest retail trends, explore innovative stores, & gain valuable insights into practices. Embrace the future of retail & stay ahead in this industry.
Allow: https://nielseniq.com/global/en/insights/report/2025/foodservice-price-index-march-2025/
Title: Foodservice Price Index March 2025 - NIQ
Description: The exclusive Foodservice Price Index is jointly produced by Prestige Purchasing and CGA by NIQ, using foodservice data drawn from 10.7m transactions per month. It contains myriad insights and information pertinent to the foodservice sector and is essential reading for anyone seeking to keep ahead of price trends and understand why they occur.
Allow: https://nielseniq.com/global/en/insights/report/2025/germany-on-premise-consumer-pulse-report-february-2025/
Title: Germany On Premise Consumer Pulse Report February 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/state-of-the-dutch-horeca-whats-driving-visits-and-spend/
Title: State of the Dutch HoReCa: What’s driving visits and spend? - NIQ
Description: The Dutch HoReCa sector is a balancing act of unique challenges and substantial opportunities - and CGA by NIQ’s OPUS survey reveals how drinks brands, suppliers and hospitality operators can optimally engage with key consumer groups.
Allow: https://nielseniq.com/global/en/events/2025/niq-insider-2025/
Title: NIQ Insider 2025 - NIQ
Description: Following the tremendous success of the previous two years, we are delighted to invite you to our 3rd annual NielsenIQ Insider event. This prominent event will be held at A’DAM tower, on Levels 16-18, in the heart of Amsterdam. Mark your calendar for a day filled with insightful content, valuable networking, and the unveiling of the results to our highly anticipated C-suite Insider survey.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/busting-the-myths-video-series-has-shoppers-reaction-to-promotions-increased/
Title: Busting Pricing Myths video series: Have shoppers’ reactions to promotions changed? - NIQ
Description: Let’s talk about promotions and shopper response to them. Do shoppers react more to promotions? Find out how promo activity and promotional elasticity is changing.
Allow: https://nielseniq.com/global/en/insights/report/2025/your-gateway-to-apac-e-commerce-intelligence/
Title: Your Gateway to APAC E-commerce Intelligence - NIQ
Description: Discover high-impact e-commerce insights in India, Singapore and Taiwan. Explore category trends, brand share, and channel data with the Market Information Digest Report.
Allow: https://nielseniq.com/global/en/news-center/2018/wireless-audio-equipment-still-highly-demanded-in-germany/
Title: Wireless audio equipment still highly demanded in Germany
Description: GfK's findings on the German audio market
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-warmer-temperatures-and-a-desire-for-convenience-drive-consumer-spending-in-the-netherlands/
Title: NIQ Retail Spend Barometer: Warmer temperatures and a desire for convenience drive consumer spending in the Netherlands - NIQ
Description: Tobacco legislation, warmer weather in the summer months and convenience were the main influencing factors for spending in Fast Moving Consumer Goods (FMCG) and Tech and Durables (T&D) markets in the Netherlands from July to September 2024.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/bridging-the-gap-adapting-laptops-to-survive/
Title: Bridging the gap: adapting laptops to survive
Description: Bridging the gap: adapting laptops to survive
Allow: https://nielseniq.com/global/en/insights/analysis/2024/unleashing-the-power-of-content-optimization-elevate-your-ecommerce-success/
Title: Unleashing the power of content optimization: elevate your ecommerce success - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/industries/retail/activate-personalized-experiences/
Title: Activate personalized experiences in retail
Description: Deliver impactful, real-time marketing that resonates with individual shoppers using advanced personalization and loyalty insights tools.
Allow: https://nielseniq.com/global/en/insights/commentary/2012/from-science-fiction-to-science-fact/
Title: From science fiction to science fact
Description: From science fiction to science fact
Allow: https://nielseniq.com/global/en/insights/commentary/2015/the-differences-and-similarities-in-the-german-and-austrian-tire-markets/
Title: The differences and similarities in the german and austrian tire markets
Description: The differences and similarities in the german and austrian tire markets
Allow: https://nielseniq.com/global/en/info/brand-awareness/
Title: Brand awareness - NIQ
Description: What is brand awareness, and why is it important to have a brand awareness strategy? Discover how to measure and increase brand awareness and more at NIQ.com.
Allow: https://nielseniq.com/global/en/insights/report/2017/premium-hair-dryers-blow-away-the-competition/
Title: Premium Hair Dryers Blow Away the Competition
Description: Total Personal Care saw a moderate increase of 6% over the second quarter of 2017. The best performing category is hair dryers gaining by 60% year on year whilst volume declined by 4% over the same period as average prices rise by £13. The shavers and dental care categories also saw growth at 8% and 7% respectively.
Allow: https://nielseniq.com/global/en/events/2025/linkontro-2025-edition/
Title: Linkontro 2025 edition - NIQ
Description: Linkontro 2025: join the 40th edition of the most important event in the Italian FMCG sector. Join the community now.
Allow: https://nielseniq.com/global/en/news-center/2017/jutta-suchanek-and-benjamin-jones-join-gfks-executive-leadership-team/
Title: Jutta Suchanek and Benjamin Jones join GfK’s Executive Leadership Team
Description: GfK appoints Jutta Suchanek and Benjamin Jones as members of the Executive Leadership Team in where both will take on newly created roles.
Allow: https://nielseniq.com/global/en/news-center/2018/prepare-whats-next-complex-retail-landscape/
Title: Prepare for what’s next in the complex retail landscape - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/trends-influencing-health-in-the-uk/
Title: Trends Influencing Health in the UK - NIQ
Description: How has the retail landscape changes and what evolutions are on the horizon? How are consumers shaping this dynamic and how have purchase habits changed? All this and more will be answered in our Health, Beauty and Personal Care State of the Nation webinar.
Allow: https://nielseniq.com/global/en/events/2025/cilip-conference/
Title: CILIP Conference - NIQ
Description: Join established, new and emerging leaders from across the Library, Information and Knowledge Management sector.
Allow: https://nielseniq.com/global/en/events/2025/opportunities-in-the-global-telecom-market-exclusive-live-webinar/
Title: Opportunities in the Global Telecom Market: Exclusive Live Webinar - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2025/nielseniq-unveils-third-annual-niq-founders-pitch-slam-competition-for-emerging-cpg-brands/
Title: NielsenIQ Unveils Third Annual NIQ Founders Pitch Slam Competition for Emerging CPG Brands - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2016/map-of-the-month-industrial-density-germany/
Title: Map of the month: Industrial density, Germany
Description: GfK's Map of the Month for January shows the industrial density at the level of Germany's urban and rural districts (source: GfK Base Data, Germany). The map depicts the number of employees working in industrial companies per 1,000 inhabitants.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-san-agency/
Title: NielsenIQ BookData SAN Agency - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/market-trends-of-cooling-appliances-in-india-2023/
Title: Market Trends of Cooling Appliances in India- 2023 - NIQ
Description: Resilience and Innovation to drive the growth of cooling appliances in India
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-partnership-with-xinsight-and-miaozhen-to-launch-gfk-crossmedia-link-capabilities-in-china/
Title: GfK partnership with Xinsight and Miaozhen to launch GfK Crossmedia Link capabilities in China
Description: Campaign Performance Analysis (CPA) will be the first solution available as GfK begins a unique expansion of its GfK Crossmedia Link (GXL) services in China.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/our-experts-perspective-the-global-e-commerce-landscape/
Title: Our experts’ perspective: The global e-commerce landscape - NIQ %
Description: NielsenIQ experts share insights on the latest e-commerce trends around the globe
Allow: https://nielseniq.com/global/en/insights/analysis/2025/asia-channel-dynamics-evolving-consumer-trends-and-preferences/
Title: Asia Channel Dynamics: Evolving Consumer Trends and Preferences - NIQ
Description: Discover how evolving channel dynamics shape FMCG consumer trends across Asia, based on insights from consumer panels data.
Allow: https://nielseniq.com/global/en/news-center/2022/fresh-data-highlights-109-rise-in-online-bread-sales/
Title: Fresh data highlights 109% rise in online bread sales - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/munich-residents-spend-the-most-online-for-food/
Title: Munich residents spend the most online for food
Description: GfK has released new purchasing power studies that include for the first time purchasing power potential for 17 product groups for both online and brick-and-mortar retail in Germany.
Allow: https://nielseniq.com/global/en/events/2025/guadalajara-international-book-fair/
Title: Guadalajara International Book Fair - NIQ
Description: The Guadalajara International Book Fair is the most important publishing gathering in Ibero-America. It is also an amazing cultural festival.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-the-cpg-guys-podcast-episode-8-inflation-and-private-label-with-nielseniqs-steve-zurek/
Title: NIQ + The CPG Guys Podcast Episode 8: Inflation and Private Label with NielsenIQ's Steve Zurek - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/nielseniq-strategic-analytics-insights-turkiye/
Title: NielsenIQ Strategic Analytics & Insights Launch Event, Türkiye - NIQ
Description: Discover innovation at NielsenIQ’s exclusive launch event! Unveiling Strategic Analytics & Insights—a cutting-edge integration of Advanced Analytics, BASES, and Consumer & Marketing Insights. Explore Türkiye’s evolving consumer trends, retail landscape, and data-driven strategies for smarter business decisions and market success.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/balance-for-the-better-a-dream-or-reality-for-women-around-the-world/
Title: Balance for better: A dream or reality for women around the world? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/during-covid-19-crisis-us-consumers-have-high-expectations-of-online-traditional-retailers/
Title: During COVID-19 crisis, US consumers have high expectations of online, traditional retailers
Description: Latest GfK data shows some lessening of demand for hygiene, other protocols – but expectations remain strong
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-27-driving-consumer-expectations-in-2021/
Title: Podcast: "Driving" consumer expectations in 2021
Description: From pricing to sustainability, this episode will help you understand consumer priorities and expectations – and how to encourage them to buy a new car.
Allow: https://nielseniq.com/global/en/events/2022/impactful-space-management/
Title: Impactful Space Management - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2025/koreas-on-premise-moving-from-high-spirits-to-healthy-sips-how-can-brands-adapt/
Title: Korea’s On Premise moving from high spirits to healthy sips – how can brands adapt? - NIQ
Description: From shifting consumer priorities to the rise of low- and no-alcohol options, this report uncovers the top trends shaping South Korea’s drinking culture in 2024 and beyond. Whether you're a global supplier, a local operator, or an emerging beverage brand, this report will help you better understand how to connect with South Korea’s evolving On Premise consumer.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/cpg-operating-models-for-ecommerce/
Title: CPG operating models for ecommerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/cannes-lion-festival-cannes/
Title: Cannes Lion Festival - Cannes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/south-african-technical-goods-sector-feels-impacts-of-july-unrest/
Title: South African technical goods sector feels impacts of July unrest - NIQ
Description: Supply chain challenges are starting to dampen televisions and appliance sales nationwide.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/regional-insights-in-gfknewron/
Title: Regional insights in gfknewron - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/locking-down-cyber-security/
Title: Locking down cyber security
Description: Cyber security has the potential to affect all Connected Consumers and businesses, but our experience shows that not all businesses are taking the steps needed to be protected. Explore more about connected financial services
Allow: https://nielseniq.com/global/en/news-center/2022/cga-by-nielseniq-enhances-on-premise-measurement-solution-for-most-complete-beval-tracking-in-the-industry/
Title: CGA by NIQ – Enhanced On‑Premise Measurement 2022
Description: CGA by NielsenIQ has announced significant developments to enhance its core On-premise Measurement (OPM) Solution.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/maintaining-physical-health-time-with-family-or-pets-as-popular-as-exercise-and-healthy-eating/
Title: Maintaining 'physical health': time with family or pets as popular as exercise and healthy eating
Description: ‘Quality time’ steps forward in people’s perception of what keeps them physically healthy. Discover our infographics.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/majority-of-international-online-population-regularly-reads-books/
Title: Majority of international online population regularly reads books
Description: Over half of the international online population read from a book “at least once a week”, according to our report featuring results from 17 countries.
Allow: https://nielseniq.com/global/en/landing-page/intelligence-reimagined-optimize-your-performance/
Title: Consumer 360® 2020: Optimize your performance - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/consumer-panel-data/
Title: Consumer Panel Data: Essential Insights for Strategic Decisions
Description: Discover how consumer panel data can transform your business strategy and market understanding. Expert insights from NielsenIQ.
Allow: https://nielseniq.com/global/en/events/2022/consumer-360-speakers/
Title: Consumer 360 2022 (Speakers) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2024/reading-adventures-in-childrens-fiction-graphic-novels/
Title: Reading adventures in children’s fiction & graphic novels - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/education/2023/manage-the-complexity-of-the-industry-and-unlock-your-digital-potential-brandbank/
Title: Manage the complexity of the GDSN - NIQ
Description: With NIQ Brandbank’s latest eBook, understand how some leading brands and retailers are managing the complexity of the industry and keeping up with industry-wide changes in the content consumers expect.
Allow: https://nielseniq.com/global/en/news-center/2019/over-half-of-us-auto-intenders-say-in-vehicle-technology-will-influence-their-next-car-purchase/
Title: Over half of US auto “intenders” say in-vehicle technology will influence their next car purchase
Description: During this year’s Consumer Electronics Show (CES), GfK’s Automotive team is sharing new findings on consumers’ passion for – and worries about – the latest in-vehicle technologies.
Allow: https://nielseniq.com/global/en/news-center/2024/mri-simmons-launches-consumer-canvas-a-data-enrichment-solution-of-unmatched-depth-and-accuracy-at-advertising-week-new-york-2024/
Title: MRI-Simmons Launches ‘Consumer Canvas’, a data enrichment solution of unmatched depth and accuracy, at Advertising Week New York 2024 - NIQ
Description: New offering facilitates the discovery of high-quality audiences that reduce waste and drive marketing campaign performance
Allow: https://nielseniq.com/global/en/insights/commentary/2023/genz-and-ai-shaping-the-future-of-indian-smartphone-market-2/
Title: GenZ and AI: Shaping the future of Indian smartphone market - NIQ
Description: Uncover how AI innovations are propelling the Indian Smartphone industry towards unprecedented heights of innovation and efficiency.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-eretail-media-myth-busting/
Title: Ebook: Eretail media myth busting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/consumer-climate-remains-stable/
Title: Consumer climate remains stable
Description: Findings of the GfK Consumer Climate Study for April 2019.
Allow: https://nielseniq.com/global/en/news-center/2018/insecurity-causes-the-consumer-climate-in-germany-to-dip-slightly/
Title: Insecurity causes the consumer climate in Germany to dip slightly
Description: Findings of the GfK Consumer Climate Study for April 2018
Allow: https://nielseniq.com/global/en/events/2022/nielseniq-superzoo-2022/
Title: NielsenIQ - SuperZoo 2022 - NIQ
Description: Whether you sell pet food, consumables, supplies, specialty products, or more NielsenIQ provides the only holistic view of pet in the marketplace. Stop by booth #5567 to learn more.
Allow: https://nielseniq.com/global/en/insights/report/2024/discover-on-premise-consumer-insights-in-taiwan/
Title: Discover On Premise consumer ​insights in Taiwan - NIQ
Description: CGA’s On Premise User Survey (OPUS), a bi-annual survey of 3,500 On Premise users in Taiwan, tracks consumer engagement with restaurants, hotels, bars, karaoke venues, and other food and beverage premises across the country. It uncovers detailed insights into channel behavior, needs, and preferences, enabling beverage brands to create compelling sales narratives.
Allow: https://nielseniq.com/global/en/news-center/2015/gfks-pruent-to-present-on-future-of-market-research-at-casro-annual-convention/
Title: GfK’s Pruent to Present on Future of Market Research at CASRO Annual Convention
Description: GfK's Debra Pruent will present on "The Future of Research" at CASRO's Annual Convention.
Allow: https://nielseniq.com/global/en/client-learning/shopper-centric-category-management/
Title: Shopper-centric Category Management - NIQ
Description: Define commercial strategies addressed by deep shopper insights that connect with your category management process. This workshop is designed to teach you how to apply a more shopper-centric approach to your category management process. Topics covered include a shopper-centric framework that will walk you through segmentation types, shopping missions, channel choice, store clustering, decision trees, category opportunities and shopper needs evaluation creating insights to reflect them in the in-store tactics.
Allow: https://nielseniq.com/global/en/news-center/2018/ehrlich-joins-gfk-auto-syndicated-team-to-serve-west-coast-clients/
Title: Ehrlich joins GfK Auto Syndicated team to serve West Coast clients
Description: GfK’s Auto Syndicated (Automobility) team in North America has tapped industry veteran Jim Ehrlich as SVP and Account Manager, primarily working with West Coast automotive clients.
Allow: https://nielseniq.com/global/en/news-center/2015/grain-free-category-accounts-for-34-of-us-pet-food-sales-25-growth-since-2014/
Title: Grain-Free Category Accounts for 34% of US Pet Food Sales; 25% Growth Since 2014
Description: New data from GfK’s point-of-sale pet panel shows that grain-free dog and cat food now accounts for one-third (34%) of all pet food sales, and 48% of the “natural” category.
Allow: https://nielseniq.com/global/en/insights/webinar/2021/canada-the-impact-of-the-shift-to-omnichannel-on-cpg-companies/
Title: Canada: The impact of the shift to omnichannel on CPG companies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/competing-priorities-how-aligning-around-the-customer-changes-the-dynamic-between-retailers-and-suppliers/
Title: Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers - NIQ
Description: Retailers and suppliers have different objectives, which can lead to tension and missed business opportunities. By aligning around the needs of the customer and sharing customer data, retailers and supplierscan grow sales and win together.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/understanding-the-evolving-hispanic-market/
Title: Understanding the Evolving Hispanic Market: How Generational Groups Impact Beauty Behavior - NIQ
Description: Discover Hispanic generations' evolving American Dream perspectives & economic influence in the US. NielsenIQ reports illuminate a bright future ahead.
Allow: https://nielseniq.com/global/en/news-center/2020/most-say-brands-will-need-to-communicate-differently-after-the-virus/
Title: Most say brands will need to communicate differently after the virus
Description: Essential topics to address will include protection of workers, consumers – GfK Consumer Pulse research
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-terms-and-conditions/
Title: NielsenIQ BookData Terms and Conditions - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2022/what-lies-ahead-for-the-polish-retail-landscape-consumer-lifestyle-trends-in-2022-and-beyond/
Title: Polish Retail Trends 2022 + Outlook – Consumer Lifestyles
Description: NielsenIQ research illuminates consumer lifestyle trends in 2022 that FMCG firms should watch closely as they plan for 2023 and beyond.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/stretch-it-out-four-keys-to-hyper-personalizing-your-basket-coupons/
Title: Stretch It Out: Four Keys to Hyper-Personalizing Your Basket Coupons - NIQ
Description: The total basket stretch coupon is the most classic of retail promotions. This blog focuses on how to get it right by offering the right stretch level, discount , message and frequency to maximize your results.
Allow: https://nielseniq.com/global/en/insights/report/2024/foodservice-price-index-september-2024/
Title: Foodservice Price Index September 2024 - NIQ
Description: Discover key trends in the Foodservice Price Index for September 2024. Gain insights to drive your business decisions. Read more now!
Allow: https://nielseniq.com/global/en/insights/multimedia/2019/how-to-conduct-a-cpg-market-sizing/
Title: How to conduct CPG market sizing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-consumers-make-an-optimistic-start-to-the-new-year/
Title: German consumer climate: Consumers make an optimistic start to the new year
Description: Consumer optimism rises again at the beginning of 2018.
Allow: https://nielseniq.com/global/en/insights/success-story/2023/vertiv-outpacing-the-competition-with-superior-ecommerce-content-management/
Title: Vertiv's success story with e-commerce content management
Description: Discover how a six-year partnership, founded on trust in GfK Etilize (now NIQ Brandbank) solutions fuels ongoing success in e-commerce.
Allow: https://nielseniq.com/global/en/events/2025/global-pet-2025/
Title: Global Pet 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/us/en/landing-page/
Title: United States - NIQ
Description: Grow your business with NielsenIQ's latest market trends and consumer insights, powered by the most complete and clear consumer intelligence data.
Allow: https://nielseniq.com/global/en/events/2023/state-of-fmcg-and-prospects-in-the-middle-east-and-africa/
Title: State of FMCG and Prospects in the Middle East and Africa - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2019/its-in-the-bag-black-consumers-path-to-purchase/
Title: It’s in the bag: Black consumers’ path to purchase - NIQ
Description: A comprehensive report of the buying habits and behaviors of Black consumers.
Allow: https://nielseniq.com/global/en/insights/report/2025/hospitality-market-monitor-april-2025/
Title: Hospitality Market Monitor - NIQ
Description: Britain’s pubs, restaurants and hotels market has achieved marginal growth in outlets over the last 12 months but significant new costs may now jeopardise stability.
Allow: https://nielseniq.com/global/en/insights/education/2023/how-product-attributes-can-build-an-audience/
Title: How product attributes can build an audience - NIQ
Description: Using product attributes to build a bigger audience involves six basic steps—here’s a quick walk through.
Allow: https://nielseniq.com/global/en/news-center/2025/festive-promotions-and-discounts-boost-uk-grocery-growth-over-christmas/
Title: Festive promotions and discounts boost UK grocery growth over Christmas - NIQ
Description: UK grocery hits a record £14.6bn in sales over the final three weeks leading up to Christmas.
Allow: https://nielseniq.com/global/en/info/regiograph-support-patch/
Title: RegioGraph Support & Patches: Stay Updated
Description: Get the latest RegioGraph patches and support updates. Ensure your geomarketing software runs smoothly with up-to-date fixes and improvements.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/chicagos-bean-what-art-teaches-us-about-the-user-experience/
Title: Chicago’s Bean: What art teaches us about the user experience
Description: Chicago’s Bean: What art teaches us about the user experience
Allow: https://nielseniq.com/global/en/news-center/2022/new-cmo-council-gfk-research-reveals-high-velocity-data-marketing-shortcomings-in-data-access-adaptability-agility-and-ai-pervasiveness/
Title: New CMO Council & GfK Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness - NIQ
Description: New CMO Council and GfK study teveals high-velocity data marketing
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-insights/
Title: NielsenIQ BookData Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2024/uk-search-ranking-cheat-sheet/
Title: UK search ranking cheat sheet - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/small-domestic-appliances-market-grows-to-e24-3-billion-in-first-half-of-2019/
Title: Small Domestic Appliances market grows to €24.3 billion in first half of 2019
Description: GfK findings for the global SDA market to be released at IFA 2019 in Berlin.
Allow: https://nielseniq.com/global/en/insights/report/2017/map-of-the-month-gfk-purchasing-power-for-cosmetics-germany-2017/
Title: Map of the month: GfK Purchasing Power for cosmetics, Germany 2017
Description: GfK's Map of the Month for May illustrates the 2017 regional distribution of purchasing power for cosmetics at the level of Germany's urban and rural districts (Datenquelle: GfK Purchasing Power for cosmetics, Germany 2017). The data helps companies that sell cosmetic products and services to more effectively manage operations and pinpoint promising regions for sales and marketing campaigns.
Allow: https://nielseniq.com/global/en/news-center/2018/german-consumer-climate-looking-sunny/
Title: German Consumer Climate looking sunny
Description: In September, the consumer climate in Germany has, by and large, seen positive developments. Both economic and income expectations are on the rise, whilst propensity to buy has taken a slight hit.
Allow: https://nielseniq.com/global/en/events/2025/summer-fancy-food-2025/
Title: Summer Fancy Food 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/marketing-funnel/
Title: Marketing funnel - NIQ
Description: Explore the significance of understanding global market dynamics, their effects, and how NIQ's market research and data analysis services can help companies adapt and stay competitive.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/green-consumers-do-best-intentions-become-good-deeds/
Title: Green Consumers: Do Best Intentions Become Good Deeds?
Description: Green Consumers: Do Best Intentions Become Good Deeds?
Allow: https://nielseniq.com/global/en/news-center/2024/moderate-recovery-in-consumer-climate-and-declining-economic-expectations/
Title: Germany: Moderate Recovery in Consumer Climate - And Declining Economic Expectations - NIQ
Description: Explore NielsenIQ's analysis on the moderate recovery in consumer climate and economic expectations for 2024. Read more now!
Allow: https://nielseniq.com/global/en/news-center/2019/global-market-for-technical-consumer-goods-exceeds-the-e1-trillion-mark/
Title: Global market for technical consumer goods exceeds the €1 trillion mark
Description: The global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion.
Allow: https://nielseniq.com/global/en/insights/report/2025/on-premise-measurement-in-south-korea/
Title: On Premise Measurement in South Korea​ - NIQ
Description: CGA’s OPM is the only fully projected, extensively validated, measure of beverage alcohol performance in the Korean On Premise. Used to track share and trends by leading beverage suppliers, OPM is the most robust view of sales performance out of bars and restaurants ever produced in the market.
Allow: https://nielseniq.com/global/en/insights/report/2016/gardeners-gets-smart-with-robotic-mowers/
Title: Gardeners gets smart with robotic mowers
Description: As in many other areas, consumers are keen to embrace technologies that make their lives easier. Find out in which country gardeners were the most enthusiastic adopters of robotic lawnmowers.
Allow: https://nielseniq.com/global/en/insights/multimedia/2023/niq-founders-plantkos/
Title: Video: Sejal Patel's Odyssey in Building Plantkos, a Trailblazing Brand - NIQ
Description: In this installment of NIQ's Founder's Series, Tara James Taylor is joined by Sejal Patel, the Founder of Plantkos, a skin-health CPG brand
Allow: https://nielseniq.com/global/en/insights/analysis/2018/black-impact-consumer-categories-where-african-americans-move-markets/
Title: Black impact: Consumer categories where African-Americans move markets - NIQ
Description: Explore how African Americans influence market trends in key consumer categories. Gain valuable insights and drive your strategy. Learn more!
Allow: https://nielseniq.com/global/en/insights/commentary/2014/word-of-mouth-grows-in-india-pass-it-on/
Title: Word-of-mouth grows in India – pass it on!
Description: Word-of-mouth grows in India – pass it on!
Allow: https://nielseniq.com/global/en/insights/analysis/2022/success-story-proposal-for-haier-portugal/
Title: Success story proposal for Haier Portugal - NIQ
Description: How Haier Portugal has maximized sales intelligence to grow brand awareness and market share to become one of the top-ranked players in the sector today.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-multiple-person-households-with-children-germany-2024/
Title: Map of the Month: Multiple-person households with children, Germany 2024 - NIQ
Description: Our Geomarketing Map of the Month for March shows the regional distribution of multiple-person households with children in Germany in 2024.
Allow: https://nielseniq.com/global/en/insights/report/2024/ebook-granularity-out-of-stock-rates-showcasing-the-critical-need-for-granular-tracking-part-1/
Title: Ebook: Granularity & out of stock rates. Showcasing the critical need for granular tracking, part 1 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/one-product-one-price/
Title: One product, one price
Description: Shoppers expect prices to be the same, wherever they buy.
Allow: https://nielseniq.com/global/en/insights/commentary/2023/detecting-concerns-that-shape-the-decision-making-process-of-electric-vehicle-buyers/
Title: Decoding the role of charging infrastructure in EV adoption - NIQ
Description: An NIQ expert shares how analytics and insights can drive business success for electric vehicles, addressing key concerns shaping the decision-making process of electric vehicle (EV) buyers.
Allow: https://nielseniq.com/global/en/landing-page/thank-you-consumer-patterns-shifts-ebook/
Title: Thank you-Consumer patterns shifts eBook - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-releases-new-digital-maps-for-australia-2/
Title: GfK releases new digital maps for Australia
Description: GfK has released a new, completely overhauled map edition for Australia.
Allow: https://nielseniq.com/global/en/news-center/2016/nielsen-awarded-prestigious-honors-by-consumer-goods-technology-magazine/
Title: Nielsen awarded prestigious honors by Consumer Goods Technology Magazine - NIQ
Description: For the second year in a row, Nielsen was named Best in Category for Demand Data Analytics by Consumer Goods Technology Magazine.
Allow: https://nielseniq.com/global/en/insights/infographic/2016/international-average-what-pets-do-you-have-living-with-you/
Title: International average: what pets do you have living with you?
Description: Which countries have the biggest percentage of pet owners? Which pets do they have living with them out of cats, dogs, birds, fish or other pets?
Allow: https://nielseniq.com/global/en/events/2021/practical-category-management-online-workshop/
Title: Practical Category Management Online Workshop - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/step-this-way-to-find-out-if-youre-getting-your-fair-share-of-manufacturer-investment/
Title: Step this way to find out if you’re getting your fair share of manufacturer investment
Description: How can you be sure that you are perfectly in step with manufacturers and you’re receiving a fair share of their trade marketing budget?
Allow: https://nielseniq.com/global/en/events/2025/bookpeople-conference/
Title: BookPeople Conference - NIQ
Description: A must-see at the BookPeople Conference, Bianca Whiteley will present the annual NielsenIQ BookData state of the Australia book market report.
Allow: https://nielseniq.com/global/en/insights/commentary/2019/beyond-gdpr-thinking-holistically-about-privacy-and-personalization/
Title: Beyond GDPR: Thinking Holistically About Privacy and Personalization - NIQ
Description: Retailers find themselves in a tricky balancing act. On one hand, customers expect brands and retailers to tailor experiences to their unique needs and on the other hand they require to respect their personal infomation. Follow the concepts presented in the blog to master this delicate balance.
Allow: https://nielseniq.com/global/en/news-center/2019/mri-simmons-launches-sales-catalyst/
Title: MRI-Simmons launches Sales Catalyst
Description: MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Sales Catalyst, an automated partnership exploration and audience analysis tool.
Allow: https://nielseniq.com/global/en/news-center/2023/uk-consumer-confidence-drops-six-points-in-july-to-30-2/
Title: UK Consumer confidence drops six points in July to -30 - NIQ
Description: Concerns for personal finances and wider economy over next 12-months. All five measures were down in comparison to last month’s announcement.
Allow: https://nielseniq.com/global/en/landing-page/vegpreneur/
Title: VEGPRENEUR - NIQ
Description: Plant-Based brands of all sizes deserve the Full View™. Byzzer™ by NIQ delivers comprehensive insights at an affordable price. Get started today!
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-mris-baim-receives-arf-lifetime-achievement-award/
Title: GfK MRI’s Baim receives ARF Lifetime Achievement Award
Description: Julian Baim – the leading light of GfK MRI's top-quality, innovative research on magazine audiences – will receive the Lifetime Achievement Award from the Advertising Research Foundation (ARF).
Allow: https://nielseniq.com/global/en/insights/infographic/2024/latam-computing-trends/
Title: LATAM Computing Trends - NIQ
Description: LATAM Mobile Computing market decreased in demand in 2023 but shows growth in the long run, including within gaming category. See the infographic.
Allow: https://nielseniq.com/global/en/news-center/2018/nielsens-data-science-examines-fmcg-e-commerce-potential-34-markets/
Title: Nielsen’s data science examines FMCG e-commerce potential in 34 markets - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2015/omnichannel-retail-strategies-why-one-size-does-not-fit-all/
Title: Omnichannel retail strategies: Why one size does not fit all
Description: Our global research shows that shoppers behave very differently by country so a one-size-fits-all multichannel approach simply won't deliver for you or your customers.
Allow: https://nielseniq.com/global/en/news-center/2017/most-canadians-are-infrequent-gardeners/
Title: Most Canadians are infrequent gardeners
Description: In an online survey just released by GfK, one quarter (25%) of Canadian consumers report that they never garden or do yard work, and another 28% say they do so less than once a month.
Allow: https://nielseniq.com/global/en/insights/analysis/2018/korean-brands-increasing-popularity-among-hong-kong-consumers-with-strong-demand-from-millennials/
Title: Korean brands increasing popularity among Hong Kong consumers with strong demand from millennials - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/from-click-to-cart-how-better-product-content-drives-cpg-sales/
Title: From Click to Cart: How Better Product Content Drives CPG Sales - NIQ
Description: Join NIQ & Vizit to unlock AI-driven strategies for better product content, retailer compliance, and shopper engagement.
Allow: https://nielseniq.com/global/en/events/2025/discover-sedanos-updated-2025-new-content-requirements-to-deliver-e-commerce-success-with-sedanos-supermarkets-and-niq-brandbank/
Title: Discover Sedano’s Updated 2025 New Content Requirements to Deliver E-Commerce Success with Sedano’s Supermarkets and NIQ Brandbank - NIQ
Description: Discover Sedano's updated 2025 content standards with NIQ Brandbank. Learn how to optimize for e-commerce success. Register now for the webinar!
Allow: https://nielseniq.com/global/en/news-center/2025/niq-china-and-ele-me-jointly-release-methods-and-application-in-o2o-retail-oaipl-growth-model-a-profound-transformation-in-the-retail-industry/
Title: NIQ China and ELE.ME Jointly Release Methods and Application in O2O Retail OAIPL Growth Model: A Profound Transformation in the Retail Industry - NIQ
Description: Discover how NielsenIQ and Ele.me are revolutionizing O2O retail with their new OAIPL growth model. Learn more about this industry transformation!
Allow: https://nielseniq.com/global/en/landing-page/cpg-inflation-report/
Title: CPG Inflation Report - NIQ
Description: Some key themes from this month's report are: Overall cost of living pressures continues to rise. ​After decelerating, the rate of CPG inflation rises ​CPG price increases remain below overall inflation. ​Sales growth slowing as inflation eases​Spending more, but consuming less​Value for the money fueling growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2013/key-principles-of-dashboards/
Title: Key Principles of Dashboards
Description: Key Principles of Dashboards
Allow: https://nielseniq.com/global/en/about-us/connect-with-an-niq-market-expert/
Title: Connect with an NIQ Market Expert - NIQ
Description: Take your marketing strategy to the next level with professional guidance that only we can help you develop and implement.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-data-supply/
Title: NielsenIQ BookData Data Supply - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/holiday-shopping-in-2021-and-todays-consumer-behavior-outliers/
Title: Holiday shopping in 2021 and today’s consumer behavior outliers - NIQ
Description: The 2021 holiday shopping season may be among the biggest opportunities that consumer packaged goods businesses have had in recent memory.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/what-is-product-downsizing-and-how-do-you-use-it/
Title: What is product downsizing and how do you use it? - NIQ
Description: Product downsizing can be an effective way to reduce the cost of manufacturing a product while having minimal impact on sales.
Allow: https://nielseniq.com/global/en/news-center/2018/uk-consumer-confidence-drops-two-points-to-9-in-april/
Title: UK Consumer Confidence drops two points to -9 in April
Description: GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
Allow: https://nielseniq.com/global/en/info/women-in-insights-forum/
Title: Women in Insights Forum - NIQ
Description: The Women in Insights Forum is a platform for enhancing relationships among women in the CPG industry, across verticals including Beverages, Alcohol, Beauty, Food, Pet, and Home Care. The forum brings together Insights and Analytics Professionals to discuss strategies that empower women and drive innovation.
Allow: https://nielseniq.com/global/en/news-center/2025/revolutionizing-distribution-intelligence-nielseniq-niq-launches-advanced-global-distribution-intelligence-on-market-data-platform-gfknewron/
Title: Global Distribution Intelligence – NIQ gfknewron Launch
Description: NIQ gfknewron Supply Chain adds global distributor sales from 300+ distributors across 45+ markets. Gain real-time channel insights now!
Allow: https://nielseniq.com/global/en/landing-page/c360-2025-speakers/
Title: C360 2025 Speakers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2019/openness-and-transparency-help-drive-the-trust-economy/
Title: Openness and transparency help drive the ‘trust economy’ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/iphone16-apple-launch-analytics/
Title: iPhone16 Apple Launch Analytics - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2021/efficient-assortment-management-online-december/
Title: Efficient Assortment Management, Online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/price-and-promotion-management/
Title: Price and Promotion Management - NIQ
Description: Improve the ROI of your price and promotion plans by adding a category management standpoint. This interactive two day session integrates NielsenIQ’s accumulated knowledge of effective pricing strategies, enhanced promotion planning with the key drivers reflected in the successful category management process.
Allow: https://nielseniq.com/global/en/events/2025/sweets-and-snacks-2025/
Title: Sweets & Snacks 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/asda-cgi-case-study/
Title: ASDA Boosts Sales with CGI Content | NielsenIQ Case Study
Description: Discover how ASDA used CGI content from NIQ Brandbank to enhance product imagery, drive engagement, and increase cart value in just 6 weeks.
Allow: https://nielseniq.com/global/en/insights/commentary/2018/how-will-blockchain-play-a-part-in-the-future-of-media-currencies/
Title: How will blockchain play a part in the future of media currencies?
Description: If we can create a transparent supply chain and provide the protocols for greater accountability, then blockchain becomes a very attractive proposition.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/top-5-futuristic-products-of-2015/
Title: Top 5 futuristic products of 2015
Description: Top 5 futuristic products of 2015
Allow: https://nielseniq.com/global/en/insights/report/2024/germany-on-premise-consumer-pulse-report-august-2024/
Title: Germany On Premise Consumer Pulse Report: August 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2022/mixed-drinks-report-2022/
Title: Mixed Drinks Report: 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/age-before-beauty-how-beauty-retailers-can-use-customer-age-to-improve-personalization/
Title: Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization - NIQ
Description: Beauty retailers who are making the investment to understand their customers’ needs will be in the best position to stay strong and benefit in a recovery
Allow: https://nielseniq.com/global/en/insights/report/2018/twenty-districts-comprise-one-fourth-of-germanys-stationary-retail-turnover/
Title: Twenty districts comprise one-fourth of Germany's stationary retail turnover
Description: GfK's latest prognosis of regional retail turnover in 2018 shows promising conditions for retail locations not just in Germany's most populous metropolises, but also in several mid-sized cities.
Allow: https://nielseniq.com/global/en/events/2022/e-category-management-2-0/
Title: E-Category Management 2.0 - NIQ
Description: Explore the future of e-category management with NielsenIQ's insights. Learn strategies to drive growth. Join us now!
Allow: https://nielseniq.com/global/en/insights/commentary/2016/in-vehicle-payment-systems-how-manufacturers-can-get-it-right/
Title: In-vehicle payment systems: How manufacturers can get it right
Description: The winners in the market will be those who not only design the features their users want, but also localize and deliver them the way users expect.
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/new-product-development/
Title: New product development - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/a-guide-to-winning-in-store-in-2021/
Title: A guide to winning in store in 2021 - NIQ
Description: Following a year of lockdowns, restricted movement, and social distancing, here is a guide to winning in store in 2021
Allow: https://nielseniq.com/global/en/news-center/2016/chief-executive-officer-and-chairman-of-the-supervisory-board-leave-gfk/
Title: Chief Executive Officer and Chairman of the Supervisory Board leave GfK
Description: Matthias Hartmann, Chief Executive Officer of GfK, has today mutually agreed with the Supervisory Board of GfK SE that he will leave the company as of December 31, 2016.
Allow: https://nielseniq.com/global/en/about-us/forward-to-a-friend/
Title: Forward to a Friend - NIQ
Description: Forward to a Friend
Allow: https://nielseniq.com/global/en/insights/commentary/2013/why-simple-apps-do-well/
Title: Why simple apps do well
Description: Why simple apps do well
Allow: https://nielseniq.com/global/en/insights/webinar/2022/how-to-become-a-top-brand-on-uk-grocery-retailer-web-searches-and-the-key-learnings-implications-for-a-post-covid-19-era/
Title: How to become a top brand on UK Grocery Retailer Web Searches and the key learnings & implications for a post COVID-19 era - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/info/survival-loss-a-neuron-death-regularizer/
Title: Survival loss: A neuron death regularizer - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/prepaid-cards-a-changing-consumer-profile/
Title: Prepaid cards: A changing consumer profile
Description: Prepaid cards: A changing consumer profile
Allow: https://nielseniq.com/global/en/news-center/2020/58-consumers-acknowledge-advertising-trigger-smartphone-purchases/
Title: 58% consumers acknowledge advertising trigger smartphone purchases - NIQ
Description: Consumers in India, Indonesia, UK and UAE rate Facebook advertising as the top media in influencing their smartphone purchase decisions
Allow: https://nielseniq.com/global/en/insights/report/2015/trends-in-the-tire-market-in-the-middle-east/
Title: Trends in the Tire Market in the Middle East
Description: Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/pricing/
Title: Pricing - NIQ
Description: Discover key insights on pricing strategies with NielsenIQ's Retail Measurement Services. Elevate your business - Learn more today!
Allow: https://nielseniq.com/global/en/insights/commentary/2013/the-photography-experience/
Title: The Photography Experience
Description: The Photography Experience
Allow: https://nielseniq.com/global/en/news-center/2024/best-brands-awards-2024-the-ranking-of-belgiums-favourite-brands/
Title: Best Brands Awards 2024. The ranking of Belgium's favourite brands. - NIQ
Description: For the 9th consecutive year, the Best Brands Awards recognise Belgium’s favourite brands in 20 different business sectors.
Allow: https://nielseniq.com/global/en/events/2025/beauty-insights-live/
Title: Beauty Insights Live
Description: Join the NIQ team for an Insights Breakfast in New York to explore the growth trends reshaping the fragrance category!
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-93-uk-consumer-confidence-static-despite-the-change-of-government/
Title: UK Consumer Confidence static despite the change of government
Description: GfK’s Neil Bellamy and moderator Lucy Green discuss the topline and measure-level results in July 2024, especially the positive uptick on the Major Purchase Index.
Allow: https://nielseniq.com/global/en/news-center/2017/nom-and-gfk-to-deliver-total-readership-of-print-brands-in-the-netherlands/
Title: NOM and GfK to deliver total readership of print brands in the Netherlands
Description: NOM has commissioned GfK to integrate their print currency for newspaper and magazine brand consumption with NOBO online published media brand consumption data. This will deliver insights into the total readership of the brand across all platforms in the Netherlands.
Allow: https://nielseniq.com/global/en/insights/infographic/2024/what-drives-choice-of-a-retailer-for-beauty-among-premium-beauty-shoppers/
Title: What Drives Choice of a Retailer for Beauty Among Premium Beauty Shoppers? - NIQ
Description: Get data-backed analysis on why people choose one retailer over another, what are retailers’ perceived strengths and weaknesses, and where retailers should focus for future growth.
Allow: https://nielseniq.com/global/en/news-center/2016/canadian-consumers-see-storage-space-as-top-home-improvement-priority/
Title: Canadian Consumers See Storage Space As Top Home Improvement Priority
Description: A new GfK study reveals that storage space ranks as the #1 home improvement priority for Canadians, cited by more than one third (35%) of households.
Allow: https://nielseniq.com/global/en/landing-page/improve-your-odds-of-success-after-your-cpg-products-launch-thank-you/
Title: Improve your odds of success after your CPG products launch-Thank you - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/360-degree-loyalty-insights-from-category-level-customer-behavior-analysis/
Title: 360-degree Loyalty: Insights from Category-Level Customer Behavior Analysis - NIQ
Description: Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn
Allow: https://nielseniq.com/global/en/news-center/2021/gfk-expands-partnership-with-brandtotal-empowering-mexican-advertisers-with-rich-data-on-competitive-social-advertising-campaigns-2/
Title: GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns - NIQ
Description: Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage
Allow: https://nielseniq.com/global/en/insights/analysis/2024/cpg-data-analytics-part-2/
Title: CPG data analytics, part 2 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/consumer-360-2022/
Title: Consumer 360 2022 - NIQ
Description: During this year’s NielsenIQ C360® conference, explore ideas that are motivating progress and transforming the playing field, obtain a forward look into what’s ahead, and gain momentum on what to do next.
Allow: https://nielseniq.com/global/en/insights/commentary/2015/who-really-leads-in-the-kitchen/
Title: Who really leads in the kitchen?
Description: The full findings from this study deliver valuable insight for businesses offering products or services in the food and cooking arena.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/amazon-prime-days-key-takeaways-for-black-friday/
Title: Amazon Prime Days: Key Takeaways for Black Friday - NIQ
Description: Discover key insights from Amazon Prime Days to maximize your Black Friday strategies. Learn expert tips and trends now!
Allow: https://nielseniq.com/global/en/insights/education/2024/we-bring-convenience-to-convenience/
Title: We Bring Convenience to Convenience - NIQ
Description: Announcing our new Food and Beverage Services Offering for Convenience Stores
Allow: https://nielseniq.com/global/en/info/geomarketing-events/
Title: Geomarketing Events - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2025/nz-booksellers-conference/
Title: NZ Booksellers Conference - NIQ
Description: The NZ Booksellers Conference will cover a wide range of topics about the business of selling books in New Zealand.
Allow: https://nielseniq.com/global/en/info/fine-tuning-your-answers-a-bag-of-tricks-for-improving-vqa-models/
Title: Fine-tuning your answers: A bag of tricks for improving VQA models - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/events/2022/revenue-management-and-optimization/
Title: Revenue Management and Optimization - NIQ
Description: Explore cutting-edge strategies in revenue management and optimization at our 2022 event. Register now to transform your business!
Allow: https://nielseniq.com/global/en/landing-page/bases-uk-pro-bono-faq/
Title: BASES UK Pro Bono Minority Business Consulting Initiative - FAQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/global-consumer-confidence-increases-as-optimism-continues-to-rise-in-many-markets/
Title: Global consumer confidence increases as optimism continues to rise in many markets - NIQ
Description: Explore how global consumer confidence is rising. Learn key trends and insights from various markets. Read more now!
Allow: https://nielseniq.com/global/en/landing-page/campaign-landing-page/niq-eu-inflation-tracker-2024-content-site/
Title: NIQ EU Inflation tracker 2024 - Content site - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-reinforces-leadership-in-pet-retail-through-expansion-of-store-coverage/
Title: Nielsen reinforces leadership in pet retail through expansion of store coverage - NIQ
Description: Nielsen's total U.S. Pet Retail measurement strengthens the industry’s holistic view into the U.S. pet retail market.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/store-level-loyalty-analysis-which-stores-are-your-loyalty-killers/
Title: Store-Level Loyalty Analysis: Which Stores Are Your Loyalty Killers - NIQ
Description: Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream
Allow: https://nielseniq.com/global/en/insights/commentary/2024/looking-back-at-2023-in-australia-and-new-zealand/
Title: Looking back at 2023 in Australia and New Zealand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/niq-announces-winner-of-inaugural-founders-pitch-slam-competition/
Title: NIQ Announces Winner of Inaugural Founders Pitch Slam Competition - NIQ
Description: NIQ is thrilled to announce the winner of its first annual NIQ Founders Pitch Slam competition.
Allow: https://nielseniq.com/global/en/news-center/2016/experience-economy-is-the-future-of-retail/
Title: “Experience economy” is the future of retail
Description: A new report from GfK is available today that examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-barometer-south-africans-spend-r214-billion-on-fmcg-and-durable-goods-in-q3-2024/
Title: SA Spending R214 B – Q3 2024 FMCG & Durables Growth
Description: Q3 2024: South Africans spent R214 bn (+4.1% YoY); FMCG R183 bn (+4.5%), Tech & Durables R31 bn (+2.1%). Get market insights now!
Allow: https://nielseniq.com/global/en/news-center/2020/nielsen-brings-gaming-technology-and-immersive-virtual-reality-to-u-s-shopper-research-with-the-launch-of-smartstore/
Title: Nielsen brings gaming technology and immersive virtual reality to U.S. shopper research with the launch of Smart Store - NIQ
Description: Nielsen has partnered with Smart Store, a unique immersive virtual reality tool, to transform how the CPG industry conducts shopper research.
Allow: https://nielseniq.com/global/en/insights/commentary/2025/is-the-grass-always-greener-on-the-robotic-side/
Title: Is the Grass always Greener on the Robotic Side? - NIQ
Description: Robotic lawn mowers represent a significant leap in lawn care technology. If robotic mowers become more affordable, will more households adopt them?
Allow: https://nielseniq.com/global/en/landing-page/global-beauty-fashion-ai-forum/
Title: Global Beauty & Fashion AI Forum - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2023/hospitality-market-monitor-2-2/
Title: Hospitality Market Monitor - Issue 39 - NIQ
Description: The Hospitality Market Monitor from CGA by NIQ and AlixPartners provides exclusive quarterly analysis of the licensed sector across Britain, with breakdowns of openings and closures by region, channel, tenure and more. Its expert analysis of trends and developments helps operators, suppliers and investors assess opportunities and challenges across the sector.
Allow: https://nielseniq.com/global/en/news-center/2017/nielsens-rmo-solutions-recognized-as-best-in-class-for-hq-analytics-insights/
Title: Nielsen's RMO solutions recognized as best-in class for HQ analytics/insights - NIQ
Description: Discover how Nielsen's RMO solutions lead in HQ analytics insights, enhancing business decisions. Learn more about our award-winning tools!
Allow: https://nielseniq.com/global/en/insights/commentary/2017/consumer-attitudes-around-materialism-present-opportunities-for-brands/
Title: Consumer attitudes around materialism present opportunities for brands
Description: According to the results just released from our online international survey, 3 out of 10 people “would rather have more time than more money”.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/geomarketing-booklet-sales-territory-planning/
Title: Geomarketing booklet: Sales territory planning
Description: Find out about the trends and developments in field sales in our free geomarketing sales territory planning booklet.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/five-reasons-to-invest-in-bartender-engagement/
Title: Five reasons to invest in bartender engagement - NIQ
Description: NIQ’s 2025 Global Bartender Report reveals the huge influence of frontline teams on drinks choices in the On Premise—and the best ways for suppliers to leverage support and grow sales.
Allow: https://nielseniq.com/global/en/news-center/2018/gfk-and-trax-forge-alliance-for-technology-and-durable-goods-industry/
Title: GfK and Trax forge alliance for technology and durable goods industry
Description: New level of digital insights to improve in-store performance
Allow: https://nielseniq.com/global/en/insights/multimedia/2024/episode-83-future-of-mobility-2024/
Title: Future of Mobility 2024
Description: From electric vehicle demand to new technology, discover what’s driving your market in this new episode featuring the Future of Mobility report.
Allow: https://nielseniq.com/global/en/insights/analysis/2021/a-new-retail-reality-in-south-africa/
Title: A new retail reality in South Africa - NIQ
Description: There are 3 key characteristics that stand out amidst a state of uncertainty in South Africa and the COVID-19 pandemic, and 2 sectors reflect this acutely: FMCG manufacturing and retail industries.
Allow: https://nielseniq.com/global/en/news-center/2023/demand-for-it-accessories-and-peripherals-to-remain-resilient-in-india/
Title: Demand for IT accessories and peripherals to remain resilient in India - NIQ
Description: 2023 Outlook Long-term trends that will provide tailwinds for IT storage and peripherals. Trends include focus on performance simplification premium features & durability
Allow: https://nielseniq.com/global/en/news-center/2023/gfk-us-tires-team-expands-category-management-practice-with-hiring-of-goodyear-veteran/
Title: GfK US Tires team expands category management practice with hiring of Goodyear veteran - NIQ
Description: Quiros will help manufacturer clients leverage GfK POS data for smarter, consumer-relevant strategy decisions
Allow: https://nielseniq.com/global/en/insights/commentary/2024/looking-back-at-2023-in-the-uk-and-ireland/
Title: Looking back at 2023 in the UK and Ireland - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/map-of-the-month-single-households-germany-2024/
Title: Map of the Month: Single households, Germany 2024 - NIQ
Description: Our Geomarketing Map of the Month for February shows the regional distribution of single households in Germany in 2024.
Allow: https://nielseniq.com/global/en/insights/infographic/2017/maintaining-physical-health-exercise-and-healthy-eating-as-popular-as-spending-time-with-family-or-pets/
Title: Maintaining 'physical health': exercise and healthy eating as popular as spending time with family or pets
Description: ‘Quality time’ steps forward in people’s perception of what keeps them physically healthy. Discover our infographics.
Allow: https://nielseniq.com/global/en/insights/report/2024/5-applications-of-ai-for-the-digital-shelf-2/
Title: 5 applications of AI for the digital shelf - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2019/knowledge-workers-see-voice-activated-technology-as-most-likely-to-ease-their-frustrations/
Title: Knowledge workers see voice-activated technology as most likely to ease their frustrations
Description: While smartphones, tablets, and other digital technologies have made workers’ lives easier, a new GfK study shows that the effects have been decidedly mixed.
Allow: https://nielseniq.com/global/en/news-center/2018/consumer-sentiment-in-europe-remained-cautiously-optimistic/
Title: Consumer sentiment in Europe remained cautiously optimistic
Description: Findings of the GfK Consumer Climate Europe Study for the first quarter of 2018
Allow: https://nielseniq.com/global/en/events/2025/brand-to-grand-strategies-to-boost-revenue-and-market-position/
Title: Brand to Grand: Strategies to Boost Revenue and Market Position - NIQ
Description: Discover key strategies to elevate your brand and boost revenue at our 2025 event. Join us to transform your market position. Register now!
Allow: https://nielseniq.com/global/en/client-learning/consumer-panel-services/who-are-my-buyers/
Title: Who are my buyers - NIQ
Description: Discover who your buyers are with NielsenIQ's Consumer Panel Services. Optimize your market strategy today!
Allow: https://nielseniq.com/global/en/insights/report/2023/foodservice-price-index-2/
Title: Foodservice Price Index April 2023 - NIQ
Description: Year-on-year inflation in foodservice prices rose unexpectedly to 21.4% in April 2023, according to the new edition of the CGA Prestige Foodservice Price Index.
Allow: https://nielseniq.com/global/en/news-center/2019/discovering-shoppers-purchases-from-competitors-with-ai-based-intelligence/
Title: Discovering shoppers’ purchases from competitors with AI-based intelligence
Description: GfK launches Attribution+, an AI-based solution for grocery and drugstore retailers to gain valuable intelligence on shoppers.
Allow: https://nielseniq.com/global/en/news-center/2021/one-in-four-gen-y-z-auto-intenders-says-electric-vehicle-tech-will-be-a-must-have-in-next-car/
Title: One in four Gen Y, Z auto intenders says electric vehicle tech will be a “must have” in next car - NIQ
Description: Desire for EVs has grown 150% in just two years among these key buyer groups – GfK AutoMobility™
Allow: https://nielseniq.com/global/en/insights/report/2025/niq-india-thought-leadership-reports/
Title: Unlock Market Insights with NIQ India Thought Leadership Reports
Description: Discover consumer insights, market trends & retail analytics with NIQ Thought Leadership Reports - your guide to data-driven growth strategies.
Allow: https://nielseniq.com/global/en/insights/report/2025/italy-on-premise-consumer-pulse-report/
Title: Italy On Premise Consumer Pulse Report: January 2025 - NIQ
Description: This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from January and February 2025 in Italy.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-proliferation-of-alternative-channels-in-australia/
Title: The Proliferation of alternative channels in Australia - NIQ
Description: Explore how Australian consumers are shifting to alternative channels in response to economic pressures, creating both challenges and opportunities for FMCG brands.
Allow: https://nielseniq.com/global/en/landing-page/nielseniq-bookdata-booksellers/
Title: Nielsenbook Booksellers - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2022/webinar-the-innovators-guide-to-optimizing-portfolio-mix-and-pricing/
Title: Webinar: The innovator's guide to optimizing portfolio mix and pricing - NIQ
Description: Join NielsenIQ for the first session in the BASES Masterclass webinar series. Learn how innovators can best optimize new product pricing and portfolio mix.
Allow: https://nielseniq.com/global/en/insights/infographic/2022/beauty-trending-insights-plastic-free-beauty/
Title: Beauty trending insights: Plastic free beauty - NIQ
Description: Plastic free packaging is an emerging trend in the beauty industry. Learn more about the benefits of incorporating it in your products.
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-gfk-affinity-for-electric-cars-germany/
Title: Map of the Month: GfK Affinity for Electric Cars, Germany - NIQ
Description: GfK's Map of the Month for March shows the regional distribution of affinity for electric cars in Germany.
Allow: https://nielseniq.com/global/en/insights/commentary/2020/five-essential-analyses-for-a-successful-fmcg-brand-online-performance/
Title: Five Essential Analyses for a Successful FMCG Brand Online Performance - NIQ
Description: Five must have analyses to point retailers and thier suppliers in the right direction for thier online marketing efforts
Allow: https://nielseniq.com/global/en/news-center/2018/mild-slowdown-of-consumer-euphoria-in-germany/
Title: Mild slowdown of consumer euphoria in Germany
Description: After an illustrious start to the year in the previous month, the consumer climate in Germany is facing initial headwinds.
Allow: https://nielseniq.com/global/en/insights/report/2023/craft-beer-report/
Title: Craft Beer Report - NIQ
Description: CGA’s OPUS craft beer report reveals increasing engagement with craft beer in the On Premise. This growing appetite brings with it opportunities for manufacturers, suppliers and venues to tap into the trading up potential during the crucial festive period and beyond.
Allow: https://nielseniq.com/global/en/news-center/2022/best-brands-awards-belgium-2022/
Title: Best Brands Awards Belgium 2022 - NIQ
Description: BEST BRANDS AWARDS 2022: THE RANKING OF BELGIUM’S FAVOURITE BRANDS A major innovation: the best “hybrid” brands
Allow: https://nielseniq.com/global/en/insights/commentary/2018/always-within-reach-being-connected-is-the-new-norm/
Title: Always within reach: being connected is the new norm
Description: Consumers want to be connected to the internet at all times, and are demanding the same from their devices. Explore some of the latest innovations!
Allow: https://nielseniq.com/global/en/events/2025/thrive-in-25-accelerate-your-fmcg-success-in-asia-pacific/
Title: Thrive in '25: accelerate your FMCG success in Asia Pacific - NIQ
Description: Uncover APAC FMCG industry trends, consumer behavior insights and growth strategies in NielsenIQ’s 'Thrive in '25' webinar.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/smarter-pricing-strategy-in-apac-for-uncertain-market-conditions/
Title: Smarter Pricing Strategy in APAC for Uncertain Market Conditions - NIQ
Description: Unlock growth in APAC with pricing strategies built on data, elasticity insights, and promo efficiency. Learn how FMCG brands stay resilient.
Allow: https://nielseniq.com/global/en/insights/report/2025/the-importance-of-the-christmas-period-in-the-irish-on-premise-2025/
Title: The Importance of the Christmas Period in the Irish On Premise 2025 - NIQ
Description: The Importance of the Christmas Period in the Irish On Premise Report provides an understanding of the festive season using CGA’s consumer and volumetric data to explore performance, growth, and opportunities.
Allow: https://nielseniq.com/global/en/news-center/2020/us-consumers-split-on-brand-behavior-during-covid-19-crisis-gfk/
Title: US consumers split on brand behavior during COVID-19 crisis -- GfK
Description: In new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or looking out for themselves
Allow: https://nielseniq.com/global/en/insights/report/2017/engage-financial-services-consumers-with-instant-access-to-gfks-frs-consumer-segments/
Title: Engage financial services consumers with instant access to GfK's FRS consumer segments
Description: GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS).
Allow: https://nielseniq.com/global/en/insights/commentary/2021/the-power-of-personalization/
Title: The (Secret) Power of Personalization - NIQ
Description: By using customer value segmentation and different investments, retailers can guarantee the growth of their most valuable customers
Allow: https://nielseniq.com/global/en/news-center/2022/urgent-demand-fulfilled-global-it-market-records-decline-in-2022/
Title: Urgent demand fulfilled: Global IT market records decline in 2022 - NIQ
Description: High-performance, premium, and home office segments continue to offer growth and opportunities Nuremberg, Germany, August 30, 2022 – The global IT/office retail consumer market recorded sales of 71.4 billion US dollars in the first half of 2022. This is a minus 5 percent decline compared to the same period last year. After two successful years due to changing living conditions during the pandemic, the market is now recording the first negative trend for some time in almost all categories. While the overall market is stagnating, GfK observes that premium segments are outperforming across major categories, and expects this trend to continue throughout the second half of the year 2022.
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-gfk-purchasing-power-germany-austria-switzerland-2022/
Title: Map of the Month: GfK Purchasing Power Germany, Austria, Switzerland 2022 - NIQ
Description: GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2022.
Allow: https://nielseniq.com/global/en/landing-page/blue-lizard-case-study-thank-you/
Title: Blue Lizard Case Study- Thank You - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/best-brands-poland-overall-en/
Title: Best Brands Poland Overall - EN - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/events/2023/engaging-with-consumers-in-a-multicultural-canada-webinar/
Title: Engaging with Consumers in a Multicultural Canada Webinar - NIQ
Description: Watch the “Engaging with Consumers in a Multicultural Canada” webinar. This is another installment of NielsenIQ Canada’s 2023 webinar series.
Allow: https://nielseniq.com/global/en/insights/events/2023/a-look-ahead-webinar/
Title: A Look Ahead Webinar - NIQ
Description: Discover key 2024 market trends in NielsenIQ's webinar. Gain actionable insights to drive your strategy. Register now!
Allow: https://nielseniq.com/global/en/insights/report/2023/report-tequila-its-showtime-in-north-america/
Title: Tequila: It's showtime in North America - NIQ
Description: One of the most exciting spirits categories for brands and operators in the US market, Tequila continues to show potential for further growth across the On Premise.
Allow: https://nielseniq.com/global/en/news-center/2015/gfk-adds-360-product-views-to-suite-of-online-catalog-services/
Title: GfK Adds 360° Product Views to Suite of Online Catalog Services
Description: With shoppers relying on e-commerce websites more and more to research and buy a variety of products, manufacturers and retailers need to raise their game to stand out. To help, GfK’s Etilize team continues to enhance its suite of services for online catalogs, Spex Access, which now features 360-degree product view capabilities.
Allow: https://nielseniq.com/global/en/events/2023/niq-bases-tmre-2023/
Title: NIQ BASES | TMRE 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/globally-concern-for-the-environment-is-rising-and-this-has-implications-for-brands/
Title: Globally, concern for the environment is rising – and this has implications for brands
Description: We are indeed in a period of rising environmental concern. The question is, will brands see this as an opportunity to connect?
Allow: https://nielseniq.com/global/en/insights/commentary/2014/monetizing-mobile-instant-messaging-the-future-requires-scale-innovation/
Title: Monetizing mobile instant messaging: the future requires scale innovation
Description: Monetizing mobile instant messaging: the future requires scale innovation
Allow: https://nielseniq.com/global/en/insights/analysis/2025/from-bars-to-supermarkets-exploring-dutch-on-off-trade-dynamics/
Title: From Bars to Supermarkets: Exploring Dutch On & Off Trade Dynamics - NIQ
Description: In the face of rising costs, shifting priorities, and evolving tastes, Dutch consumers are rethinking how, where, and what they drink—both in and out of home. From the rise of no/low-alcohol alternatives and their dynamic with soft drinks to changes in venue visitation and category consumption, this webinar explores the biggest trends shaping the Dutch Beverage Alcohol market today. With insights from both On and Off Premise channels, unpack the latest consumer trends driving change—and what it means for your brand in 2025
Allow: https://nielseniq.com/global/en/info/sales-promotion/
Title: Sales promotion - NIQ
Description: Maximize growth potential with sales promotion strategies. Learn about methods, advantages, and disadvantages, and leverage NIQ's market insights now!
Allow: https://nielseniq.com/global/en/news-center/2015/money-self-pressure-are-leading-causes-of-stress-for-canadians/
Title: Money, Self-Pressure are Leading Causes of Stress for Canadians
Description: With the pressure of Christmas shopping already under way, GfK has found Canadians are most stressed out by their financial situations. Findings from a 22-country survey that looked into the major causes of stress in people’s daily lives found money, self-pressure, and lack of sleep are the top three major causes of stress for Canadians. These results align with how the rest of the world feels.
Allow: https://nielseniq.com/global/en/insights/analysis/2020/localizing-your-global-e-commerce-strategy-2/
Title: Localizing your global e-commerce strategy
Description: Understanding sales channel dynamics at a local level means you can optimize your global ecommerce strategy. GfK’s POS Tracking gives you the insights you need.
Allow: https://nielseniq.com/global/en/insights/commentary/2021/two-simple-kpis-to-help-crack-your-personalization-campaign-roi-results/
Title: Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results - NIQ
Description: Done right personalization can show high returns. How can we measure personalization efforts, and what KPIs directly affects ROI?
Allow: https://nielseniq.com/global/en/news-center/2024/niq-retail-spend-barometer-decline-in-spending-in-the-2nd-quarter-of-2024/
Title: NIQ Retail Spend Barometer: decline in spending in the 2nd quarter of 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/panel/neurolabs-cincinnati/
Title: Cincinnati Neuro Labs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2016/emerging-markets-power-smartphone-sales/
Title: Emerging markets power smartphone sales
Description: New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.
Allow: https://nielseniq.com/global/en/insights/success-story/2025/el-araby-addressing-market-share-decline-in-the-exhaust-fans-category/
Title: El Araby: Addressing Market Share Decline in the Exhaust Fans Category - NIQ
Description: Discover how El-Araby reversed its market share decline in exhaust fans with strategic insights. Learn more about their success story!
Allow: https://nielseniq.com/global/en/client-learning/retail-measurement-services/coding/
Title: Coding - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/report/2017/opportunities-to-join-our-field-interviewer-team/
Title: Opportunities to join our Field Interviewer Team
Description: Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
Allow: https://nielseniq.com/global/en/insights/analysis/2024/the-online-cpg-market-is-becoming-omnichannel/
Title: The online CPG market is becoming omnichannel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/client-learning/practical-category-management-online-workshop/
Title: Practical category management online workshop - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/indian-technical-consumer-goods-market-registered-29-value-growth-in-2022/
Title: Indian Technical Consumer Goods Market registered 29% value growth in 2022 - NIQ
Description: The premium Segment grew 9x faster than overall segment driven by consumer preference for feature-led & higher-capacity products
Allow: https://nielseniq.com/global/en/events/2024/gfk-at-tcg-summit-2024/
Title: GfK @ TCG Summit 2024​ - NIQ
Description: At TCG Summit 2024, GfK’s Global Strategic Insights Director, Namrata Gotarne, will be attending to deliver her highly anticipated keynote.
Allow: https://nielseniq.com/global/en/news-center/2024/niq-gfk-partners-with-global-business-summit-2024-leading-dialogues-on-business-resilience-in-the-customer-centric-era/
Title: NIQ-GfK partners with Global Business Summit 2024, leading dialogues on Business Resilience in the Customer-Centric Era - NIQ
Description: Explore how NIQ-GfK's partnership at the Global Business Summit 2024 drives business resilience. Join the conversation on customer-centric strategies!
Allow: https://nielseniq.com/global/en/insights/commentary/2024/unlock-the-potential-of-ai-enabled-pcs-registration/
Title: Unlock the Potential of AI-Enabled PCs: Get the Insights You Need to Stay Ahead - NIQ
Description: Register and explore how AI is revolutionizing market forecasting and helping businesses to stay ahead. Learn about gfknewron!
Allow: https://nielseniq.com/global/en/news-center/2019/health-innovation-is-an-opportunity-for-south-african-brands-across-multiple-industries/
Title: Health innovation is an opportunity for South African brands across multiple industries
Description: With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. Rachel Thompson, Insights Director at GfK South Africa, writes that the GfK Consumer Life study pinpoints three major trends. These developments do not only affect health-related brands such as pharma, medical aid, private health and wellness companies. They also create threats and opportunities for brands in categories as diverse as consumer tech, food & beverages, entertainment and domestic appliances.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/case-study-civalue-helps-super-pharm-boost-coupon-redemption-sales-and-engagement-in-just-90-days/
Title: Case study: ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement - in Just 90 Days - NIQ
Description: Learn how ciValue helps Super-Pharm Boost Coupon Redemption, Sales and Engagement in Just 90 Days - Case Study
Allow: https://nielseniq.com/global/en/insights/success-story/2025/case-study-unlocking-creativity-with-science-backed-insights/
Title: Unlocking creativity with science backed insights - NIQ
Description: Walmart Connect partnered with NielsenIQ Ad Effectiveness to leverage its deep repository of data, to gain creative insights that drive ROI.
Allow: https://nielseniq.com/global/en/insights/webinar/2024/decoding-the-ecommerce-data-ecosystem/
Title: Decoding the Ecommerce Data Ecosystem - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/insights/multimedia/2021/episode-46-how-premium-brands-are-leading-economic-recovery/
Title: How premium brands are leading economic recovery | Podcast
Description: In this episode of the Thinking Ahead podcast, we share new insights on how you can maintain and build your premium brand.
Allow: https://nielseniq.com/global/en/insights/report/2015/the-multicultural-marketing-edge-rising-super-consumers/
Title: The multicultural marketing edge: Rising super consumers - NIQ
Description: The youngest, fastest growing, and most culturally influential consumers require multicultural marketing. Future brand growth depends on it.
Allow: https://nielseniq.com/global/en/news-center/2021/nielseniq-and-j-d-power-enter-strategic-alliance-for-automotive-research/
Title: NielsenIQ & J.D. Power – Strategic Alliance for Auto CX
Description: NielsenIQ partners with J.D. Power to deliver global automotive CX benchmarks + deep auto‑industry data across key markets. Learn more now!
Allow: https://nielseniq.com/global/en/insights/report/2023/map-of-the-month-growth-rate-of-premium-brands-in-consumer-technology-and-durables-in-europe/
Title: Map of the Month: Growth rate of premium brands in consumer technology and durables in Europe - NIQ
Description: GfK’s Map of the Month for September shows the growth rate of premium brands in consumer technology and durables in 25 European countries.
Allow: https://nielseniq.com/global/en/news-center/2019/german-economic-confidence-continues-to-fall/
Title: German economic confidence continues to fall
Description: Findings of the GfK German Consumer Climate Study for July 2019.
Allow: https://nielseniq.com/global/en/insights/analysis/2023/trends-impacting-the-u-s-tires-marketplace/
Title: Trends impacting the U.S. tires marketplace - NIQ
Description: Learn about two key trends impacting the U.S. tires marketplace and influencing consumer purchasing decisions.
Allow: https://nielseniq.com/global/en/news-center/2025/love-was-in-the-aisle-this-valentines-as-brits-spend-almost-1bn-on-flowers-gifts-and-dine-at-home-meals/
Title: Love was in the aisle this Valentine’s as Brits spend almost £1bn on flowers, gifts and dine-at-home meals - NIQ
Description: The last four weeks saw Total Till sales grow (+5.3%) but underlying growth at 3% as unit growths plateau over last few weeks
Allow: https://nielseniq.com/global/en/insights/commentary/2015/consumers-lives-and-societies-are-evolving-at-a-rapid-pace-are-you-keeping-up/
Title: Consumers’ lives and societies are evolving at a rapid pace, are you keeping up?
Description: Consumers’ lives and societies are evolving at a rapid pace, are you keeping up?
Allow: https://nielseniq.com/global/en/insights/commentary/2012/brits-olympic-experiences/
Title: Brit’s Olympic Experiences
Description: Brit’s Olympic Experiences
Allow: https://nielseniq.com/global/en/news-center/2025/best-brands-awards-2025-belgiums-favorite-brands-revealed-at-the-10th-anniversary-edition/
Title: Best Brands Awards 2025: Belgium’s Favorite Brands Revealed at the 10th Anniversary Edition - NIQ
Description: The Best Brands Awards celebrated their 10th anniversary at Docks Dome in Brussels, where Belgium's favorite brands were revealed.
Allow: https://nielseniq.com/global/en/insights/analysis/2025/retail-revolution-unlocking-growth-hotspots-with-spatial-analytics/
Title: Retail Revolution: Unlocking Growth Hotspots with Spatial Analytics - NIQ
Description: Discover how spatial analytics is transforming retail market prioritization using location-based data to identify growth hotspots, optimize store expansion, and drive competitive advantage.
Allow: https://nielseniq.com/global/en/news-center/2024/uk-growth-slows-in-food-retail-as-shoppers-reel-in-spend-after-summer-holidays/
Title: UK: Growth slows in food retail as shoppers reel in spend after summer holidays - NIQ
Description: UK food retail growth slows as spending dips post-summer. Discover insights and trends on NielsenIQ. Explore more now!
Allow: https://nielseniq.com/global/en/insights/commentary/2011/eye-tracking-without-eyes/
Title: Eye Tracking Without Eyes
Description: Eye Tracking Without Eyes
Allow: https://nielseniq.com/global/en/insights/commentary/2020/rethinking-marketing-kpis-in-the-new-abnormal/
Title: Rethinking marketing KPIs in the new abnormal
Description: As we gear up to enter the last quarter of this year, more businesses are reopening and finding their footing in the new abnormal, thereby presenting marketers with a host of new challenges such as reduced budgets, evolving marketing mix, changing marketing priorities and measuring marketing ROI.
Allow: https://nielseniq.com/global/en/events/2025/expo-west-2025/
Title: Expo West 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2017/gfk-comp-ware-partner-to-empower-pet-specialty-with-broader-data-access/
Title: GfK, Comp-Ware partner to empower Pet Specialty with broader data access
Description: Consumer insights expert GfK and POS software provider Comp-Ware Systems are joining forces to give Pet Specialty outlets the information they need to compete in today's highly competitive market.
Allow: https://nielseniq.com/global/en/news-center/2016/gen-z-shoppers-stand-out-with-strong-omnishopping-growth-in-us-new-gfk-study/
Title: Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study
Description: When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.
Allow: https://nielseniq.com/global/en/insights/infographic/2025/the-future-of-wellness-key-trends-shaping-2025-beyond/
Title: The Future of Wellness: Key Trends Shaping 2025 & Beyond - NIQ
Description: Discover key trends shaping wellness in 2025: holistic, personalized, tech-driven approaches in nutrition, self-care, and sustainability. 
Allow: https://nielseniq.com/global/en/insights/report/2022/map-of-the-month-retail-turnover-growth-rate-europe-2021/
Title: Map of the Month: Retail turnover growth rate, Europe 2021 - NIQ
Description: GfK’s Map of the Month for June shows the retail turnover growth rate in 31 European countries in 2021.
Allow: https://nielseniq.com/global/en/landing-page/nosh/
Title: NOSH - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/news-center/2023/the-best-brands-awards-recognise-belgiums-best-brands/
Title: The Best Brands Awards recognise Belgium’s best brands - NIQ
Description: For the 8th consecutive year, the Best Brands Awards recognise Belgium’s favourite brands in 21 different business sectors.
Allow: https://nielseniq.com/global/en/insights/report/2025/snacking-in-pubs-2025-spotlight-report/
Title: Snacking in Pubs 2025 Spotlight Report - NIQ
Description: The CGA Food Insights Series: Snacking in Pubs 2025 offers valuable insights into consumer packaged snacking preferences in the British pub channel, highlighting key opportunities for suppliers and wholesalers to cater their offering to the needs of the end-consumer.
Allow: https://nielseniq.com/global/en/insights/commentary/2014/quality-real-estate-enhances-retail-drawing-power-of-small-and-mid-sized-cities/
Title: Quality real estate enhances retail drawing power of small and mid-sized cities
Description: Quality real estate enhances retail drawing power of small and mid-sized cities
Allow: https://nielseniq.com/global/en/news-center/2019/nielsen-and-beiersdorf-u-s-are-fostering-growth-in-the-skin-care-category-through-analytics-and-technology/
Title: Nielsen and Beiersdorf U.S. are fostering growth in the skin care category through analytics and technology - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/landing-page/cerebelly-byzzer/
Title: Cerebelly has transformed their retailer strategy with Byzzer™. - NIQ
Description: Cerebelly leverages Byzzer to gain detailed insights into their performance, enabling strategic decision-making and fostering category growth.
Allow: https://nielseniq.com/global/en/insights/commentary/2017/re-evaluate-optimize-innovate-rethinking-roi-for-your-media-mix/
Title: Re-evaluate, optimize, innovate: Rethinking ROI for your media mix
Description: Without quantifying the results based on the "right" information, the investment in your marketing budget will lack elements to support the the media mix,
Allow: https://nielseniq.com/global/en/news-center/2016/gfk-mri-research-links-mobile-coupon-use-with-brand-switching-by-food-shoppers/
Title: GfK MRI Research Links Mobile Coupon Use with Brand Switching by Food Shoppers
Description: Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands, according to the latest release of product insights from GfK MRI’s The Survey of the American Consumer™
Allow: https://nielseniq.com/global/en/client-learning/e-commerce-category-management-2-0/
Title: E-Commerce Category Management 2.0 - NIQ
Description: ECCM2.0 is an advanced version of the ECCM module. Building on the same framework of the “5D-process” we have in ECCM, we will take a deep dive into each step to develop and activate the digital category plan.
Allow: https://nielseniq.com/global/en/news-center/2015/in-us-colds-coughs-and-sore-throats-are-most-commonly-reported-health-complaint/
Title: In US, Colds, Coughs, and Sore Throats Are Most Commonly Reported Health Complaint
Description: With the winter months approaching and flu season beginning around the US, a GfK study shows that Americans cite colds, coughs and sore throats as the most common category of illness they have faced recently
Allow: https://nielseniq.com/global/en/insights/commentary/2021/3-takeaways-from-running-personalization-programs-at-scale/
Title: 3 Takeaways from Running Personalization Programs at Scale - NIQ
Description: Learn how to scale your personalization efforts, and create engagements that matter for your customers all while increasing revenue
Allow: https://nielseniq.com/global/en/landing-page/iddba/
Title: IDDBA - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

## Solutions
Allow: https://nielseniq.com/global/en/solutions/partner-network-become-a-partner/
Title: NIQ Partner Network: Become a partner - NIQ
Description: Leverage NIQ's world-class data, services, and client base to deliver elevated insights and actionable results for your clients.
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/
Title: Boost Your Marketing Strategy with NIQ Brand & Media Solutions
Description: Enhance your media strategy with NielsenIQ's innovative brand and media solutions for driving business growth.
Allow: https://nielseniq.com/global/en/solutions/consumer-behavior-and-insights/
Title: Understanding Consumer Insights and Buying Behavior Trends
Description: Understand consumer behavior trends & insights for effective marketing strategies. Analyze consumer purchase behavior now for better results!
Allow: https://nielseniq.com/global/en/solutions/partner-network-find-a-partner/
Title: NielsenIQ Partner Network: Find a partner - NIQ
Description: Reliable partners rely on NielsenIQ data. Make your data work harder by delivering even more impact through the Connected Partner Network. Gain more insights, access them with greater ease, and turn them into actionable solutions for your business.
Allow: https://nielseniq.com/global/en/solutions/
Title: Discover more of your business - NIQ
Description: Our solutions uncover the most granular details to inspire the big picture ideas, helping business leaders envision the future and take decisive action.
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/
Title: Boost E-Commerce Activation with Analytics and Pricing Plans
Description: Optimize e-commerce, develop winning assortments, and manage supply chain with our analytics solutions. Enhance e-commerce activation now!
Allow: https://nielseniq.com/global/en/solutions/market-measurement/
Title: Grow Your Market Share with Comprehensive Market Analysis
Description: Enhance market share with data-driven market analysis. NielsenIQ delivers precise insights to help businesses grow across industries.
Allow: https://nielseniq.com/global/en/solutions/innovation/
Title: Enhance Product Strategy with Development Solutions
Description: Drive innovation and streamline your business with Product Development solutions. Improve brand perception and marketing ROI.
Allow: https://nielseniq.com/global/en/solutions/bases-ai-product-developer/
Title: BASES Sensory Product Development - NIQ
Description: Develop product formulations that delight consumers with NIQ BASES
Allow: https://nielseniq.com/global/en/solutions/bases-advertisements/
Title: BASES Advertisements - NIQ
Description: Optimize your creative and assess the strength of your copy with System 1 & 2 approaches
Allow: https://nielseniq.com/global/en/solutions/market-measurement/growth-strategy/
Title: Business Growth Strategy Solutions: Drive Market Growth with NIQ
Description: Unlock your business's potential with NIQ's growth strategy expertise. Drive market growth and seize new growth opportunities.
Allow: https://nielseniq.com/global/en/solutions/bases-activation-profiles/
Title: BASES Activation Profiles - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Data Impact by NielsenIQ - NIQ
Description: An intuitive platform that provides brands with actionable ecommerce analytics. Distinct online source data collection provides reliable guidance for boosting sales, visibility and availability.
Allow: https://nielseniq.com/global/en/solutions/bases-portfolionprice/
Title: BASES PortfolioNPrice - NIQ
Description: Optimize your product portfolio and pricing strategy to deliver sales and margin growth
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/marketing-effectiveness/
Title: Drive Marketing Effectiveness with Data-Driven Strategies
Description: Improve marketing effectiveness with data-driven strategies. Maximize ROI and optimize marketing channels. Enhance performance now!
Allow: https://nielseniq.com/global/en/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Understanding Consumer Behavior Trends & Spending
Description: Stay ahead with the latest consumer trends. Discover insights on consumer behavior, market analysis, and emerging markets. Act now.
Allow: https://nielseniq.com/global/en/solutions/bases-pack-and-design/
Title: BASES Pack and Design - NIQ
Description: Optimize and assess the strength of your design & pack assets with System 1 & 2 approaches
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Market Segmentation: Target Markets & Audiences | Solutions
Description: Enhance your marketing strategy with effective market segmentation. Target audiences and dominate markets. Reach your ideal audience today!
Allow: https://nielseniq.com/global/en/solutions/connected-collaboration/
Title: Connected Collaboration - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/bases-restaurants/
Title: BASES Restaurants - NIQ
Description: Innovation, Renovation & Activation in Restaurants
Allow: https://nielseniq.com/global/en/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: Unlock strategic analytics insights with NIQ. Enhance your business decisions with data-driven strategies and comprehensive market analysis.
Allow: https://nielseniq.com/global/en/solutions/niq-brandbank-distributors/
Title: Product Content for T&D Distributors
Description: Product data management services for distributors that reduce costs, increase sales and improve vendor and dealer relationships.
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/brand-strategy/
Title: Strengthen Your Brand Strategy with NIQ's Solutions
Description: Build brand equity and awareness with a solid brand strategy. Learn how to create a winning brand strategy to elevate your business.
Allow: https://nielseniq.com/global/en/solutions/niq-activate-and-google-cloud/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NIQ Activate and Google Cloud - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/personalized-marketing/
Title: 02_Elements/Icons/ArrowRight
Optimize Your ROI with Personalized Marketing Solutions
Description: Discover how NielsenIQ's personalized marketing solutions can elevate your brand's relevance and ROI. Explore our strategies today!
Allow: https://nielseniq.com/global/en/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premise uncovers opportunities in the on-premise consumption market with a reliable, representative dataset.
Allow: https://nielseniq.com/global/en/solutions/winning-brands/
Title: 02_Elements/Icons/ArrowRight
Boost Your Brand's Success with NielsenIQ Insights
Description: Discover how to elevate your brand with NielsenIQ's data-driven insights. Boost your market success today!
Allow: https://nielseniq.com/global/en/solutions/bases-idea-concept-claims-testing/
Title: BASES Idea Concept Claims Testing - NIQ
Description: Concept testing with NIQ BASES offers advanced tools and expert analysis to predict market success and optimize your innovation strategy with activation.
Allow: https://nielseniq.com/global/en/solutions/innovation/artificial-intelligence/
Title: AI-Driven Innovation Solutions for Global Markets | NielsenIQ
Description: Discover how AI solutions transforms market research at NielsenIQ. Leverage cutting-edge insights for strategic advantage. Explore now!
Allow: https://nielseniq.com/global/en/solutions/bases-sales-forecasting/
Title: BASES Sales Forecasts - NIQ
Description: The industry gold-standard for sales & volume forecasting
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/e-commerce-activation/
Title: Optimize Your E-Commerce Strategy: Marketing and Activation
Description: From ecommerce strategy to digital marketing execution, NIQ delivers insights that power growth and omnichannel performance.
Allow: https://nielseniq.com/global/en/solutions/powering-digital-growth/
Title: Powering Digital Growth - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/consumer-behavior-and-insights/customer-journey/
Title: Understanding Consumer Journey Trends & Spending
Description: Enhance your cunsumer journey with strategic analysis and optimization. Improve touchpoints and drive engagement. Start optimizing today.
Allow: https://nielseniq.com/global/en/solutions/bases-product-benchmarking/
Title: BASES Product Benchmarking - NIQ
Description: Assess product performance versus competition with blind & branded benchmarking, alienation assessment and more.
Allow: https://nielseniq.com/global/en/solutions/bases-consumer-packaged-goods/
Title: BASES Consumer Packaged Goods - NIQ
Description: Innovation, Renovation & Activation in Consumer Packaged Goods
Allow: https://nielseniq.com/global/en/solutions/innovation/product-innovation/
Title: Transform Your Business with Product Innovation Solutions
Description: Discover NielsenIQ's cutting-edge product innovation solutions to drive growth and stay ahead in the market. Learn more about our solution.
Allow: https://nielseniq.com/global/en/solutions/bases-launch-performance-analysis/
Title: BASES Launch Performance Analysis - NIQ
Description: Measure and assess new product launches at key milestones
Allow: https://nielseniq.com/global/en/solutions/bases-innovation-intelligence/
Title: BASES Innovation Intelligence - NIQ
Description: Innovation trends by category, company & brand
Allow: https://nielseniq.com/global/en/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Self-Service Portal for Product Content Management | NIQ Brandbank - NIQ
Description: Activate full coverage of ecommerce product content via one centralised platform. Simplified, self-service content management.
Allow: https://nielseniq.com/global/en/solutions/innovation/packaging-design/
Title: Optimize Your Product Packaging with Expert Design Strategies
Description: Enhance your brand with NielsenIQ's innovative packaging design solutions. Discover how our strategies can elevate your product's appeal.
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/supply-and-distribution/
Title: Smart Supply Chain Strategy & Distribution Solutions
Description: Transform your business with efficient supply chain and distribution management strategies. Optimize your supply chain strategy for success.
Allow: https://nielseniq.com/global/en/solutions/bases-ideas/
Title: BASES Outstanding Ideas - NIQ
Description: NIQ BASES predictive models for new and existing product development help deliver incremental brand growth and innovation success.
Allow: https://nielseniq.com/global/en/solutions/bases-strong-activation/
Title: BASES Strong Activation - NIQ
Description: Strong activation is critical for a successful product launch.
Allow: https://nielseniq.com/global/en/solutions/bases-pet-supplies/
Title: BASES Pet Supplies - NIQ
Description: Innovation, Renovation & Activation in the Pet Industry
Allow: https://nielseniq.com/global/en/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Imaging Solutions
Description: mobile optimised imagery, mobile hero imagery, scale imagery, lifestyle imagery. Help shoppers discover and engage with your products across all channels.
Allow: https://nielseniq.com/global/en/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Consumer buying behavior & shopper insights solutions from NIQ
Description: Gain valuable shopper insights with our customer behavior analysis tools. Enhance your strategy and boost sales. Discover more today!
Allow: https://nielseniq.com/global/en/solutions/brandbank-global-product-exchange/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Global Product Exchange, GDSN Certified Data Pool | NIQ Brandban - NIQ
Description: B2B2C Proudct conent, certified data pool, GDSN verified data, enhanced data quality. Enhance collaboration between trading partners with global GDSN certified data pool connection
Allow: https://nielseniq.com/global/en/solutions/bases-opportunity-spaces/
Title: BASES Opportunity Spaces - NIQ
Description: Identify unmet consumer needs & brand choice drivers to refine brand positioning with NIQ BASES Opportunity Spaces
Allow: https://nielseniq.com/global/en/solutions/bases-retail-services/
Title: BASES Retail services - NIQ
Description: Innovation, Renovation & Activation in Retail
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Pricing Strategy & Promotion Solutions for Businesses
Description: Refine your pricing strategy and promotion tactics with NIQ. Leverage price optimization tools and consulting for smarter decision-making.
Allow: https://nielseniq.com/global/en/solutions/bases-product-testing/
Title: BASES Product Testing - NIQ
Description: Formulation development, competitive benchmarking, proposition validation and launch planning with NIQ BASES
Allow: https://nielseniq.com/global/en/solutions/market-measurement/omnichannel-commerce/
Title: Omnichannel Measurement for Market Performance | NIQ
Description: Track sales and share performance across in-store, e-commerce, and omnichannel commerce with Market Performance and Omnichannel Measurement solutions.
Allow: https://nielseniq.com/global/en/solutions/nielseniq-opportunities/
Title: 02_Elements/Icons/ArrowRight
Product Performance Analysis: NielsenIQ Opportunities & Solutions
Description: Discover new business opportunities with NielsenIQ. Optimize pricing strategy, market performance, & product performance. Potential growth now!
Allow: https://nielseniq.com/global/en/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Assortment and Space Optimization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/product-content/
Title: Learn Product Content Strategy, Management, and Solutions
Description: Create and deliver product content that improves discoverability and search optimization. Optimize product content across channels to boost sales.
Allow: https://nielseniq.com/global/en/solutions/bases-beauty/
Title: BASES Beauty - NIQ
Description: Innovation, Renovation & Activation in Beauty
Allow: https://nielseniq.com/global/en/solutions/bases-gaming/
Title: BASES Gaming - NIQ
Description: Innovation, Renovation & Activation in Gaming
Allow: https://nielseniq.com/global/en/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Category Management & Assortment Optimization Tools
Description: Optimize your shelf display with our assortment and shelf execution services. Improve category management and boost sales today!
Allow: https://nielseniq.com/global/en/solutions/assortment-optimization/
Title: 02_Elements/Icons/ArrowRight
Assortment Optimization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/bases-concept-product-performance/
Title: BASES Concept Product Performance - NIQ
Description: Validate the performance of your product against consumer expectations, quantifying full mix potential
Allow: https://nielseniq.com/global/en/solutions/supply-chain/
Title: Supply Chain - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/brandbank-legally-assured-advice/
Title: Legally Assured Advice - Primary Authority | NIQ Brandbank - NIQ
Description: FMCG legal advice, primary authority advice, legally assued tools, FMCG consultancy. NIQ Brandbank legally assured FMCG consultancy support tools
Allow: https://nielseniq.com/global/en/solutions/solutions-consulting/
Title: Solutions Consulting - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/promotion-optimization/
Title: 02_Elements/Icons/ArrowRight
Promotion Optimization Platform for Effective Promotion Strategy
Description: Enhance your promotion strategy with our promotion optimization software. Drive successful promotion performance. Discover more at NielsenIQ.
Allow: https://nielseniq.com/global/en/solutions/brandbank-amazon-vendor-central-connector/
Title: Amazon Vendor Central Connector - NIQ
Description: Streamline the management of your product listings on Amazon with NIQ Brandbank's Amazon Connector.
Allow: https://nielseniq.com/global/en/solutions/explore-market-navigator/
Title: Explore Market Navigator - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/en/solutions/bases-tech-and-durables/
Title: BASES Tech & Durables - NIQ
Description: Innovation, Renovation & Activation in Technology & Durables
Allow: https://nielseniq.com/global/en/solutions/bases-industries/
Title: BASES Industries - NIQ
Description: Unlock Industry Success in Innovation, Renovation & Activation with NIQ BASES
Allow: https://nielseniq.com/global/en/solutions/bases-innovation-vitality/
Title: BASES Innovation Vitality - NIQ
Description: Assess innovations on a multi-year horizon to truly understand endurance
Allow: https://nielseniq.com/global/en/solutions/bases-alcoholic-beverages/
Title: BASES Alcoholic Beverages - NIQ
Description: Innovation, Renovation & Activation in Beverage Alcohol
Allow: https://nielseniq.com/global/en/solutions/brandbank-hfss/
Title: HFSS Data Management | NIQ Brandbank - NIQ
Description: HFSS, High fat salt sugar, HFSS suport, UK legislative support. Facilitating a joined up industry approach.
Allow: https://nielseniq.com/global/en/solutions/market-measurement/market-trends-measurement/
Title: Master Market Trends & Stay Ahead in Global Markets
Description: Stay ahead with NielsenIQ's market trends measurement solutions, providing insights to drive your business growth.
Allow: https://nielseniq.com/global/en/solutions/bases-innovations-to-watch/
Title: BASES innovations to watch - NIQ
Description: Assess competitor launches or potential acquisition targets with category buyers
Allow: https://nielseniq.com/global/en/solutions/brandbank-gdsn-connectivity/
Title: GDSN Certified Product Content Management- NIQ Brandbank - NIQ
Description: GDSN connectivity, gs1 verified, gs1 certified data, single data source. One solution for your B2B2C content needs
Allow: https://nielseniq.com/global/en/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Effective Customer Segmentation for Your Target Audience
Description: Unlock the potential of your business with precise consumer landscaping and segmentation. Reach your target audience effectively.
Allow: https://nielseniq.com/global/en/solutions/smartlabel/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
SmartLabel Solutions for Enhanced Product Transparency
Description: Discover how NielsenIQ's SmartLabel solutions enhance product transparency. Boost consumer trust with detailed info. Learn more now!
Allow: https://nielseniq.com/global/en/solutions/bases-category-innovation-reports/
Title: BASES Category Innovation Reports - NIQ
Description: Know who and what is driving innovation in your category
Allow: https://nielseniq.com/global/en/solutions/bases-innovation-measurement/
Title: BASES Innovation Measurement - NIQ
Description: Track new product launches against the most important KPI's
Allow: https://nielseniq.com/global/en/solutions/bases-financial-services/
Title: BASES Financial services - NIQ
Description: Innovation, Renovation & Activation in Financial Services
Allow: https://nielseniq.com/global/en/solutions/homescan-omnichannel/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Homescan Omnichannel - NIQ
Description: Learn more about how to track your online and in-store consumers with homescan
Allow: https://nielseniq.com/global/en/solutions/studio-by-bases/
Title: 02_Elements/Icons/ArrowRight
Studio by BASES - Predictive Product & Innovation Platform
Description: Get interactive data navigation and reporting and on-demand consulting from BASES innovation experts. Accelerate innovation success today!
Allow: https://nielseniq.com/global/en/solutions/niq-matched-market-testing/
Title: 02_Elements/Icons/ArrowRight
NIQ Matched Market Testing: Optimize Your Strategy
Description: Discover how NielsenIQ Matched Market Testing can elevate your brand strategy. Optimize performance today!
Allow: https://nielseniq.com/global/en/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank CGI - Computer Generated Imagery
Description: computer generated imagery, digital product renders, omnishopper create, photorealism. Create photorealistic product digital renders.
Allow: https://nielseniq.com/global/en/solutions/brand-and-media/audiences-and-personalization/
Title: Audience Personalization: Boost Your Brand Engagement
Description: Discover NielsenIQ's audience personalization solutions to enhance brand engagement. Tailor your media strategies for maximum impact and growth.
Allow: https://nielseniq.com/global/en/solutions/marketing-mix-modeling/
Title: 02_Elements/Icons/ArrowRight
Marketing Mix Modeling - NIQ
Description: Streamline media effectiveness and ​make every marketing investment count
Allow: https://nielseniq.com/global/en/solutions/category-and-shopper-insights/
Title: 02_Elements/Icons/ArrowRight
Category and Shopper Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

# Language: es

## Contact
Allow: https://nielseniq.com/global/es/about-us/contact-us/
Title: Contáctenos - NIQ
Description: NielsenIQ quiere saber de usted. Pregúntenos sobre nuestros productos, envíenos sus comentarios u obtenga información sobre las oportunidades profesionales aquí.

## Miscellaneous
Allow: https://nielseniq.com/global/es/
Title: NielsenIQ - La empresa líder mundial de inteligencia del consumidor
Description: Proporcionamos la visión completa (Full View™). La comprensión más completa y clara del mundo sobre el comportamiento de compra de los consumidores que revela nuevas vías de crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2024/ndp-retail-spend-barometer-q3-2024/
Title: NdP Retail Spend Barometer Q3 2024 - NIQ
Description: Descubre las últimas tendencias en gasto minorista del Barómetro Q3 2024. Análisis profundo y datos clave. ¡Lee más ahora!
Allow: https://nielseniq.com/global/es/about-us/
Title: Deliver the truth - About us - NIQ
Description: NielsenIQ ha sido el líder de la industria en investigación de mercado de CPG e inteligencia del consumidor durante casi un siglo. Conocida por su cobertura global y omnicanal y su cultura corporativa, NielsenIQ...
Allow: https://nielseniq.com/global/es/insights/report/2016/8-de-cada-10-mexicanos-afirma-seguir-algun-tipo-de-dieta-restrictiva/
Title: Mexicanos lideran dietas saludables en América Latina
Description: 83% de los mexicanos sigue una dieta especial. Descubre hábitos, restricciones y oportunidades para marcas en el Estudio Global de NielsenIQ.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/una-nueva-brecha-economica-fragmentara-el-panorama-minorista-de-2022/
Title: Brecha económica redefine el consumo minorista en 2022
Description: Descubre cómo cinco nuevos perfiles de consumidores están transformando el panorama minorista global tras la pandemia de COVID-19.
Allow: https://nielseniq.com/global/es/news-center/2024/mas-de-4-millones-de-personas-ligan-por-internet-en-espana/
Title: Más de 4 millones de personas ligan por Internet en España - NIQ
Description: Con motivo de San Valentín, desde GfK DAM analizamos los hábitos de navegación en webs y apps de dating en España.
Allow: https://nielseniq.com/global/es/news-center/2024/los-hogares-espanoles-incrementaron-un-92-su-gasto-en-bienes-de-consumo-en-2023-segun-el-barometro-del-gasto-en-retail-de-niq/
Title: Gasto en bienes de consumo en España crece un 9,2% en 2023
Description: En 2023, los hogares españoles aumentaron su gasto en bienes de consumo un 9,2%, impulsados por la inflación y cambios en hábitos de compra.
Allow: https://nielseniq.com/global/es/industries/consumer-packaged-goods/packaging/
Title: Empaques sostenibles: impulsa innovación y crecimiento
Description: Descubra cómo los datos de empaques de NielsenIQ ayudan a optimizar estrategias, cumplir objetivos de sostenibilidad y adaptarse a tendencias del mercado.
Allow: https://nielseniq.com/global/es/insights/infographic/2023/radiografia-del-consumo-digital-de-la-generacion-z-en-espana/
Title: Radiografía del consumo digital de la Generación Z en España - NIQ
Description: En esta infografía, se detallan los hábitos digitales de la Generación Z en España según los datos de GfK DAM, medidor oficial del consumo digital.
Allow: https://nielseniq.com/global/es/news-center/2023/el-numero-de-usuarios-de-chatgpt-en-espana-se-ha-triplicado-en-tan-solo-un-ano/
Title: Usuarios de ChatGPT en España se triplican en un año
Description: ChatGPT cumple un año y desde GfK DAM, medidor oficial del consumo digital en España, analizamos la evolución de su uso en nuestro país.
Allow: https://nielseniq.com/global/es/news-center/2023/el-72-de-la-generacion-z-consumen-contenidos-de-gaming/
Title: El 72% de la Generación Z consumen contenidos de gaming - NIQ
Description: GfK DAM, medidor oficial del consumo digital en España, analiza los hábitos digitales de los jóvenes entre 16 y 24 años en España.
Allow: https://nielseniq.com/global/es/news-center/2023/niq-y-gfk-completan-su-combinacion-para-crear-la-compania-lider-mundial-en-inteligencia-del-consumidor/
Title: NIQ y GfK unidas para crear compañía de inteligencia del consumidor
Description: NIQ y GfK completan su fusión global para ofrecer La Visión Completa™ del consumidor, con tecnología avanzada y cobertura omnicanal sin precedentes.
Allow: https://nielseniq.com/global/es/insights/education/2022/como-usar-terminos-de-busqueda-para-impulsar-su-crecimiento-en-las-ventas-de-productos-fmcg-en-linea/
Title: Cómo usar términos de búsqueda para impulsar su crecimiento en las ventas de productos FMCG en línea - NIQ
Description: Descubra cómo las marcas y los minoristas pueden aumentar sus ingresos con la ayuda de datos detallados sobre los atributos de los productos.
Allow: https://nielseniq.com/global/es/news-center/2019/que-configura-el-billon-de-euros-del-mercado-de-bienes-tecnologicos-de-consumo/
Title: ¿Qué configura el billón de euros del mercado de Bienes Tecnológicos de Consumo?
Description: El mercado de Bienes Tecnológicos de Consumo (BTC) a nivel global, excluyendo Norteamérica, permaneció estático para ofrecer un valor de mercado total de 1,01 billones de euros.
Allow: https://nielseniq.com/global/es/landing-page/retail-spend-barometer-spain/
Title: NIQ Retail Spend Barometer Spain - Análisis de Consumo
Description: Explora los datos de consumo y gasto minorista en España con el NIQ Retail Spend Barometer. Claves para entender el consumo retail.
Allow: https://nielseniq.com/global/es/news-center/2023/niq-presenta-su-nueva-identidad-de-marca-que-refleja-su-compromiso-con-la-vision-completa-de-la-inteligencia-sobre-el-consumidor/
Title: NIQ presenta su nueva identidad de marca global
Description: NIQ lanza su nueva identidad de marca, destacando su compromiso con la Visión Completa para ofrecer una comprensión integral del consumidor.
Allow: https://nielseniq.com/global/es/insights/analysis/2017/programas-de-lealtad-oportunidad-de-crecimiento-para-detallistas-en-america-latina/
Title: Programas de lealtad en Latinoamérica: oportunidad de crecimiento
Description: 72 % de latinoamericanos cree que los programas de lealtad incentivan sus compras. Venezuela y México lideran, pero hay espacio para captar otro 56 %.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/impacto-de-la-inflacion-en-el-consumo-mexicano/
Title: Cómo influye la inflación en el consumo mexicano y en la rentabilidad de las empresas de distintos sectores y tamaños - NIQ
Description: Después de la pandemia, el mundo ha estado experimentando niveles crecientes de inflación y en algunos países, las tasas son históricamente altas, como en el caso de México, que ha alcanzado niveles superiores al 7%. Para otros, sin embargo, es una experiencia nueva, como en el caso de Japón.
Allow: https://nielseniq.com/global/es/industries/tech-and-durables/
Title: Aprovechar los datos para innovar en bienes de consumo duraderos
Description: Aproveche la gran cantidad de datos para la innovación y el diseño en bienes de consumo duraderos... Nuestras soluciones de datos e información permiten a las empresas dominar la medición del mercado, comprender el comportamiento de los consumidores e impulsar la innovación.
Allow: https://nielseniq.com/global/es/industries/consumer-packaged-goods/pet/
Title: Tendencias del mercado de mascotas en España | NIQ
Description: Descubra las últimas tendencias y análisis del mercado de productos para mascotas en España con NielsenIQ, impulsando decisiones estratégicas.
Allow: https://nielseniq.com/global/es/insights/report/2023/mexico-en-el-informe-de-pulso-de-consumo-on-premise/
Title: México En El Informe De Pulso De Consumo On Premise - NIQ
Description: Esta actualización abarca una nueva investigación sobre el sector "On Premise" en México, la cual analiza temas como la frecuentación pasada, actual y futura, el comportamiento "On Premise" (en el propio establecimiento), Día del Trabajo, Cinco De Mayo y el proceso de decisión de compra: influencias previas/dentro del establecimiento.
Allow: https://nielseniq.com/global/es/landing-page/newsletters-at-nielseniq/
Title: Únete a las Newsletters de NielsenIQ para Insights Únicos
Description: Reciba semanalmente información actualizada sobre el mercado directamente en su buzón de entrada.
Allow: https://nielseniq.com/global/es/industries/consumer-packaged-goods/
Title: Datos y tendencias: Industria de bienes de consumo empacados
Description: Obtén datos de ventas y consumidores en todos los canales para optimizar portafolio, precios, promociones e impulsar innovación en CPG.
Allow: https://nielseniq.com/global/es/industries/financial-services/
Title: Soluciones de investigación de mercado y análisis | Sector Financiero
Description: Potencie su marca de servicios financieros con información procesable a través de datos para una toma de decisiones y un crecimiento estratégico.
Allow: https://nielseniq.com/global/es/news-center/2023/wrapped-digital-2023-que-ha-sido-lo-mas-consumido-en-internet-en-2023-en-espana/
Title: Wrapped Digital 2023: lo más visto en España
Description: Descubre los contenidos digitales más consumidos en España en 2023. Tendencias clave que definen el año. ¡Explora el informe completo!
Allow: https://nielseniq.com/global/es/about-us/login/
Title: Acceso Exclusivo a Insights de Mercado - NielsenIQ
Description: Accede a tu cuenta de NielsenIQ para explorar insights exclusivos del mercado. ¡Inicia sesión ahora y descubre cómo impulsar tu negocio!
Allow: https://nielseniq.com/global/es/industries/small-and-medium-business/
Title: Estudios de Mercado para Pequeñas y Medianas Empresas
Description: Acceda a los datos para impulsar el crecimiento de su marca con NielsenIQ. Tome decisiones informadas con nuestras soluciones integrales de datos.
Allow: https://nielseniq.com/global/es/news-center/2023/el-60-de-la-poblacion-en-espana-escucha-podcasts-y-musica-en-streaming-cada-mes/
Title: 60 % de españoles escuchan podcasts y música mensual
Description: 24 M de usuarios (60 %) en España escuchan audio en streaming cada mes. Spotify líder, consumo equilibrado entre géneros y fuerte entre Gen Z.
Allow: https://nielseniq.com/global/es/industries/media/
Title: Media: datos de audiencia, activación y medición omnicanal
Description: Optimice su estrategia de medios con datos y análisis de NIQ para mejorar campañas, conocer tendencias y maximizar resultados.
Allow: https://nielseniq.com/global/es/industries/retail/
Title: Estrategia de venta al por menor: Factores de compras repetidas
Description: Impulsos de compras repetidas: Identifique los productos que hacen que los clientes vuelvan. Perfeccione estrategias de venta al por menor.
Allow: https://nielseniq.com/global/es/industries/
Title: Análisis de Sectores de la Industria: Inteligencia de Mercado
Description: Descubre las soluciones de NielsenIQ para diversos sectores en España, con datos de mercado y comportamientos de consumidores para impulsar tu industria.
Allow: https://nielseniq.com/global/es/news-center/2022/estudio-gfk-la-capacidad-de-compra-en-42-paises-de-europa-en-2022/
Title: Capacidad de compra Europa 2022 – Estudio GfK
Description: España 15 314 € vs Europa 16 344 € p/p; radica en puesto 17. Gipuzkoa lidera. Conoce disparidades regionales ya.
Allow: https://nielseniq.com/global/es/industries/consumer-packaged-goods/beauty/
Title: Insights y análisis para belleza y cuidado personal
Description: Accede a datos omnicanal sobre tendencias, innovación y performance en el mercado de belleza y cuidado personal para impulsar tu crecimiento.
Allow: https://nielseniq.com/global/es/careers/
Title: Empleo - NIQ
Description: Cambie el panorama en NielsenIQ. Nuestro equipo tiene la visión y la pasión para impulsar la industria. Comience su carrera en NielsenIQ hoy mismo y juegue un papel protagónico en nuestra historia.
Allow: https://nielseniq.com/global/es/insights/report/2021/creacion-de-valor-en-gran-consumo-en-espana/
Title: Creación de valor en Gran Consumo en España - NIQ
Description: Las previsiones de crecimiento para el gran consumo para el año 2021. Según las proyecciones de NielsenIQ, el sector cerrará el año con un crecimiento del 1,4% sobre las ventas de 2020
Allow: https://nielseniq.com/global/es/insights/multimedia/2021/cinco-verdades-sobre-el-consumo-de-los-hogares-latinoamericanos/
Title: Cinco verdades sobre el consumo de los hogares latinoamericanos - NIQ
Description: Aprenda de los expertos del Panel de Hogares de NielsenIQ y tenga en cuenta estos factores a la hora de gestionar su estrategia.
Allow: https://nielseniq.com/global/es/news-center/2024/se-dispara-la-busqueda-online-de-viajes-en-espana-crece-un-20-la-audiencia-diaria-de-estos-sites/
Title: Búsqueda online de viajes en España sube un 20 %
Description: ¿Cómo es el perfil de los usuarios que planifican online sus vacaciones? ¿Y las CCAA con los habitantes más activos? Descúbrelo con GfK DAM.
Allow: https://nielseniq.com/global/es/insights/analysis/2016/38-por-ciento-de-los-colombianos-come-fuera-de-su-hogar-una-o-mas-veces-a-la-semana/
Title: Colombianos comen fuera: 38 % al menos 1 vez por semana
Description: El 38 % de los colombianos come fuera una o más veces por semana; 26 % lo hace varias veces semanalmente y el almuerzo domina la tendencia.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-ficha-a-laura-llamas-para-liderar-la-estrategia-de-cliente-de-gfk-dam/
Title: GfK DAM nombra a Laura Llamas como Client Service Manager
Description: Laura Llamas, con gran expertise en la industria de medios, se incorpora como Client Service Manager en el equipo de GfK DAM.
Allow: https://nielseniq.com/global/es/news-center/2018/estudio-el-mercado-espanol-de-la-optica-facturo-2-080-millones-de-euros-en-2017/
Title: Estudio: El mercado español de la Óptica facturó 2.080 millones de euros en 2017
Description: Madrid, 13 de abril de 2018 – GfK da a conocer en la feria Expo-Óptica las cifras del sector de la Óptica en cuatro mercados claves dentro de Europa: España, Italia, Francia y Alemania. Nuestro sistema de monitorización de puntos de venta confirma un tamaño conjunto de mercado de 17.600 millones de euros en 2017, de los cuales 2.080 corresponden a España.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/como-esta-influyendo-la-inflacion-en-las-ventas-de-marcas-propias-a-nivel-global/
Title: ¿Cómo está influyendo la inflación en las ventas de marcas propias a nivel global? - NIQ
Description: Los datos de ventas minoristas de FMCG de NielsenIQ, correspondientes al segundo trimestre de 2022, muestran una tendencia al alza en las ventas de marcas propias en varias regiones del mundo.
Allow: https://nielseniq.com/global/es/news-center/2022/cornerstone-capabilities-recibe-la-distincion-de-best-in-class-del-promotion-optimization-institute-en-2021/
Title: Cornerstone Capabilities premiada Best-in-Class
Description: Cornerstone Capabilities recibe premio Best-in-Class por su excelencia en optimización. Descubre por qué destacaron. ¡Lee más ahora!
Allow: https://nielseniq.com/global/es/legal/cookies-and-other-tracking-technologies/
Title: Política de Cookies de NielsenIQ: Tecnologías de Seguimiento
Description: Descubre cómo NielsenIQ utiliza cookies y tecnologías de seguimiento para mejorar tu experiencia. ¡Explora nuestra política y ajusta tus preferencias!
Allow: https://nielseniq.com/global/es/news-center/2021/enrique-garcia-nuevo-senior-operations-manager-en-gfk-dam/
Title: Enrique García, nuevo Senior Operations Manager en GfK DAM - NIQ
Description: Con más de 15 años de expertise técnico en medición digital, Enrique García se incorpora como Senior Operations Manager en GfK.
Allow: https://nielseniq.com/global/es/news-center/2021/creacion-de-valor-en-gran-consumo-en-espana/
Title: Creación de valor en gran consumo en España - NIQ
Description: Descubre cómo crear valor en el gran consumo en España con NielsenIQ. Estrategias efectivas y datos clave. ¡Lee más ahora!
Allow: https://nielseniq.com/global/es/insights/analysis/2022/los-eventos-mundiales-de-compras-online-presentan-enormes-oportunidades-para-las-marcas/
Title: Los eventos mundiales de compras online presentan enormes oportunidades para las marcas - NIQ
Description: Los datos de NielsenIQ muestran el impacto que tienen los principales eventos de compras online a nivel mundial en las marcas y cómo pueden beneficiarse de ellos.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-frecuencia-en-la-lectura-de-libros/
Title: Estudio Global GfK: Frecuencia en la lectura de libros
Description: España, segundo país entre 17 analizados, donde se leen libros de forma diaria o casi todos los días
Allow: https://nielseniq.com/global/es/insights/report/2024/una-mirada-al-interior-de-las-pequenas-y-medianas-empresas-latinoamericanas-en-2024/
Title: Interior de las PyMEs latinoamericanas: retos y oportunidades
Description: Explora los retos, estrategias de precio y distribución de las PyMEs en Latinoamérica, revelados mediante datos y opiniones empresariales.
Allow: https://nielseniq.com/global/es/insights/education/2021/nueva-ley-de-gondolas-en-argentina-una-oportunidad-para-repensar-su-estrategia-de-surtido/
Title: Nueva Ley de Góndolas en Argentina, una oportunidad para repensar su estrategia de surtido - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/landing-page/retail-spend-barometer-argentina-es/
Title: Barómetro del Gasto en Retail de NIQ Q2 2024 Argentina - ES - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/como-buscar-la-eficiencia-promocional-en-un-escenario-inflacionista/
Title: ¿Cómo buscar la eficiencia promocional en un escenario inflacionista? - NIQ
Description: La promoción es una de las palancas claves en el entorno actual. El mercado español tiene un área de mejora clave en el campo de la eficiencia promocional.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/la-evolucion-de-las-pymes-en-america-latina/
Title: La evolución de las PyMEs en América Latina - NIQ
Description: Las pequeñas y medianas empresas de América Latina están siendo reconocidas por su contribución al crecimiento económico y son ya una parte importante del mercado.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/tendencias-inflacion-y-su-consumidor/
Title: Tendencias, inflación y su consumidor - NIQ
Description: Estamos entrando formalmente en una recesión con 2023 programado para ser un año económico más difícil que el anterior. Mientras los consumidores preparan sus estrategias de ahorro, no se conformarán con menos innovación.
Allow: https://nielseniq.com/global/es/insights/education/2021/el-precio-el-factor-decisivo-para-los-compradores-mexicanos-online/
Title: El precio, el factor decisivo para los compradores mexicanos online - NIQ
Description: El precio es una de las variables más relevantes para los consumidores mexicanos en el retail físico. En el eCommerce ¿sigue siendo un factor tan importante?
Allow: https://nielseniq.com/global/es/insights/analysis/2019/tendencias-del-consumo-en-colombia-febrero-2019/
Title: Tendencias del consumo en Colombia – Febrero 2019 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/los-bomberos-encabezan-las-profesiones-en-las-que-mas-se-confia-en-espana-la-ultima-posicion-es-para-los-politicos/
Title: Bomberos pioneros en confianza en España – Estudio GfK 2016
Description: El 97 % confía en bomberos, seguidos por enfermería y agricultura. Solo 6 % confía en políticos. Descubre el ranking completo ahora.
Allow: https://nielseniq.com/global/es/insights/analysis/2018/comida-saludable-todo-esta-servido-para-crecer/
Title: Comida saludable: Todo está servido para crecer - NIQ
Description: Descubre cómo la comida saludable está impulsando el mercado global. Lee nuestro análisis completo y ¡aprovecha la tendencia hoy!
Allow: https://nielseniq.com/global/es/industries/consumer-packaged-goods/beverage-alcohol/
Title: Crecimiento en bebidas alcohólicas: datos y análisis
Description: Impulse el crecimiento y gane cuota de mercado con los completos datos, estudios y análisis sobre bebidas alcohólicas de NIQ.
Allow: https://nielseniq.com/global/es/about-us/diversity-and-inclusion-our-signature-programs/
Title: Diversidad en NielsenIQ: Programas Emblemáticos 2023
Description: Descubre cómo NielsenIQ fomenta la diversidad e inclusión con programas innovadores. ¡Explora nuestras iniciativas y únete a nosotros!
Allow: https://nielseniq.com/global/es/insights/commentary/2021/mas-alla-de-la-tienda-el-hogar-es-el-epicentro-del-consumo/
Title: Más allá de la tienda, el hogar es el epicentro del consumo - NIQ
Description: Las marcas deben enfocarse ahora en entender el consumo en el hogar, solo así lograrán conocer el origen del comportamiento de su consumidor.
Allow: https://nielseniq.com/global/es/news-center/2024/la-poblacion-en-espana-mira-2024-con-poca-esperanza-de-mejorar-sus-ingresos-y-pensando-en-restringir-el-gasto/
Title: La población en España mira 2024 con poca esperanza de mejorar sus ingresos y pensando en restringir el gasto - NIQ
Description: Resultados del estudio mensual GfK Euro Clima de Consumo para diciembre de 2023.
Allow: https://nielseniq.com/global/es/news-center/2019/smart-home-aun-no-es-lo-suficientemente-inteligente/
Title: Smart Home: Aún no es lo suficientemente inteligente
Description: Hoy en día, un gran número de dispositivos comprados para nuestros hogares cuentan con funcionalidades "inteligentes y conectadas". GfK prevé que este mercado, crecerá este año en un +9% a nivel mundial.
Allow: https://nielseniq.com/global/es/insights/analysis/2018/cash-and-carry-un-formato-por-descubrir/
Title: Cash & Carry: Un formato por descubrir - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/mas-del-80-de-los-clientes-de-gfk-dam-se-sienten-muy-satisfechos-con-el-servicio-proporcionado/
Title: +80 % de clientes GfK DAM muy satisfechos con el servicio
Description: GfK DAM Customer Satisfaction analiza la percepción de los usuarios del medidor oficial del consumo digital en España.
Allow: https://nielseniq.com/global/es/about-us/michael-burwell/
Title: Michael Burwell: Líder Visionario en NielsenIQ | Perfil
Description: Descubre cómo Michael Burwell impulsa el éxito en NielsenIQ con su experiencia en finanzas. ¡Conoce más sobre su rol y visión!
Allow: https://nielseniq.com/global/es/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/el-retail-europeo-2022-2023-el-retail-en-espana-crecio-96-en-2022/
Title: El Retail Europeo 2022 - 2023: El retail en España creció 9,6% en 2022 - NIQ
Description: El estudio el Retail Europeo analiza la evolución de la distribución en Europa utilizando indicadores clave, con cuadros y mapas por región y país.
Allow: https://nielseniq.com/global/es/insights/report/2020/cambios-en-comportamientos-internet-despues-del-confinamiento-europa/
Title: cambios en comportamientos Internet despues del confinamiento Europa - NIQ
Description: Descargue nuestro documento gratuito para conocer cuales son los diferentes comportamientos en Internet despues del confinamiento, por país y categoría
Allow: https://nielseniq.com/global/es/insights/report/2019/el-mercado-del-pequeno-electrodomestico-crece-hasta-los-24-300-millones-de-euros-en-el-primer-semestre-de-2019/
Title: El mercado del Pequeño Electrodoméstico crece hasta los 24.300 millones de euros en el primer semestre de 2019
Description: El mercado mundial (excluyendo Norteamérica) de Pequeños Electrodomésticos mostró un crecimiento del +9,3%, alcanzando un valor total de mercado de 24.300 millones de euros.
Allow: https://nielseniq.com/global/es/news-center/2024/se-dispara-la-busqueda-de-vuelos-online-en-espana-mas-de-92-millones-de-usuarios-visitan-sus-webs/
Title: Se dispara la búsqueda de vuelos online en España: más de 9,2 millones de usuarios visitan sus webs - NIQ
Description: 2024 está siendo un año de récord para el turismo, especialmente en lo que a búsqueda de vuelos online se refiere. Desde GfK DAM analizamos estos hábitos de navegación y el posicionamiento digital de las aerolíneas en España.
Allow: https://nielseniq.com/global/es/about-us/corporate-citizenship/
Title: Ciudadanía corporativa - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/clima-de-consumo-europeo-febrero-2023/
Title: Clima de consumo europeo febrero 2023 - NIQ
Description: Por quinto mes consecutivo, mejoran las expectativas de la población sobre la economía de España y Europa
Allow: https://nielseniq.com/global/es/news-center/2019/entre-42-paises-europeos-espana-ocupa-la-posicion-17-en-renta-per-capita/
Title: Entre 42 países europeos, España ocupa la posición 17 en renta per cápita
Description: A pesar de crecer un 2,18% en 2019, el poder adquisitivo per cápita en España se sitúa ligeramente por debajo de la media europea (0,7%).
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-actividades-para-mantener-la-salud-fisica/
Title: Estudio Global GfK: Actividades para mantener la salud física
Description: En España crece el interés por la comida sana para mantenerse saludable
Allow: https://nielseniq.com/global/es/industries/public-sector/
Title: Dé forma a los resultados de las políticas con análisis de datos del sector público e investigación y análisis de políticas
Description: Comprenda el papel fundamental de los datos en la investigación política. Tome decisiones informadas con datos procesables. Mejore el impacto político ahora.
Allow: https://nielseniq.com/global/es/news-center/2016/barcelona-y-madrid-suben-una-posicion-en-el-ranking-mundial-de-50-ciudades-anholt-gfk/
Title: Barcelona y Madrid suben una posición en el ranking mundial de 50 ciudades Anholt-GfK
Description: Anholt – GfK City Brand Index 2015
Allow: https://nielseniq.com/global/es/news-center/2021/branded-content-el-formato-prioritario-en-la-estrategia-publicitaria-del-73-de-las-empresas-de-la-industria-digital/
Title: Branded Content, el formato prioritario en la estrategia publicitaria del 73% de las empresas de la industria digital - NIQ
Description: El Estudio de Branded Content 2021 de IAB Spain con la colaboración de GfK presenta las principales claves del Branded Content en la industria digital.
Allow: https://nielseniq.com/global/es/insights/analysis/2020/localizar-su-estrategia-global-de-comercio-electronico/
Title: Localizar su estrategia global de comercio electrónico
Description: Mismo texto que página 7 Conocer la dinámica de los canales de ventas a nivel local implica que puede optimizar su estrategia global de comercio electrónico. El seguimiento de puntos de venta de GfK le ofrece la información
Allow: https://nielseniq.com/global/es/news-center/2023/niq-y-gfk-completan-su-combinacion-para-crear-la-compania-lider-mundial-en-inteligencia-del-consumidor-2/
Title: NIQ y GfK completan su combinación para crear la compañía líder mundial en inteligencia del consumidor - NIQ
Description: NielsenIQ y GfK juntos ofrecen La Visión Completa (The Full View™), el panorama más completo y claro del mundo sobre el comportamiento de compra del consumidor, integrada con una cobertura omnicanal y plataformas de datos y análisis predictivos inigualables.
Allow: https://nielseniq.com/global/es/news-center/2024/nielseniq-nombra-nuevo-director-estrategico-de-panel-de-consumidores/
Title: NielsenIQ nombra nuevo director estratégico de Panel de Consumidores - NIQ
Description: NielsenIQ Appoints New CPS Strategic Projects and Iberia Lead
Allow: https://nielseniq.com/global/es/news-center/2024/estas-son-las-universidades-publicas-y-privadas-con-mas-exito-en-internet-en-espana/
Title: Estas son las universidades públicas y privadas con más éxito en Internet en España - NIQ
Description: El medidor oficial GfK DAM analiza los datos de audiencia digital de los centros universitarios en España, así como el perfil del usuario de estos sites.
Allow: https://nielseniq.com/global/es/insights/education/2021/como-construir-una-cultura-basada-en-los-datos/
Title: Cómo construir una cultura basada en los datos - NIQ
Description: Las compañías con una sólida cultura de datos, nunca pierden oportunidades de crecimiento. Un conocimiento basado en hechos es fácil de obtener, comprender y aplicar, tanto por analistas como comerciales o responsables de investigación.
Allow: https://nielseniq.com/global/es/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/report/2021/venta-de-libros-a-la-festividad-de-sant-jordi-2021/
Title: venta de libros a la festividad de Sant Jordi 2021 - NIQ
Description: Tendencias de venta de libros en Espana y Catalunia por la semana de Sant Jordi. Reparticion por genero de libros y Top 10 de titulos mas vendidos.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-y-minderest-unen-sus-fuerzas-para-apostar-por-la-inteligencia-de-precios-3/
Title: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios. - NIQ
Description: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios.
Allow: https://nielseniq.com/global/es/news-center/2022/gfk-dam-ya-cuenta-con-un-comite-de-clientes-con-miembros-clave-de-la-industria-digital/
Title: GfK DAM ya cuenta con un Comité de Clientes con miembros clave de la industria digital - NIQ
Description: El Comité de Clientes de GfK DAM ya está constituido y velará por los intereses de sus clientes en cuanto a la medición del consumo digital en España.
Allow: https://nielseniq.com/global/es/insights/report/2015/haz-tu-pregunta-en-encuestasgfk/
Title: Haz tu pregunta en encuestasgfk
Description: Los invitamos a participar con una propuesta de pregunta para que sea parte de nuestra próxima encuesta de opinión pública.
Allow: https://nielseniq.com/global/es/insights/education/2022/category-management-el-lenguaje-comun-entre-minoristas-y-fabricantes/
Title: Category management: El lenguaje común entre minoristas y fabricantes - NIQ
Description: Los principales pasos del category management para que fabricantes y minoristas aborden los problemas crecientes con un lenguaje común.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-gana-el-concurso-de-medicion-de-audiencias-de-television-en-portugal/
Title: GfK gana el concurso de medición de audiencias de televisión en Portugal - NIQ
Description: GfK se ha impuesto a otras candidaturas competidoras y renueva el contrato por cinco años.
Allow: https://nielseniq.com/global/es/insights/education/2021/la-informacion-tiene-las-respuestas-a-sus-preguntas-clave-de-mercado/
Title: Cómo usar datos para responder tus preguntas clave de mercado
Description: Descubra prácticas para que PyMES FMCG aprovechen datos de mercado: herramientas, tendencias, segmentación y comparativas para impulsar ventas.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/priorice-los-impulsores-del-consumo-correctos-en-el-hogar-latinoamericano/
Title: Priorice los impulsores del consumo correctos en el hogar Latinoamericano - NIQ
Description: Los hogares de América Latina están aumentando su gasto. Descubra los factores únicos que determinan sus decisiones de consumo.
Allow: https://nielseniq.com/global/es/industries/retail/optimize-assortment-and-space-planning/
Title: Optimice la colocación y el surtido de sus productos con NIQ.
Description: Mejora el rendimiento del retail con análisis predictivos: planifica el surtido ideal, gestiona el espacio y responde a la demanda omnicanal.
Allow: https://nielseniq.com/global/es/insights/education/2022/mas-alla-de-la-precaucion-por-el-gasto-el-futuro-de-las-tendencias-en-las-categorias-de-gran-consumo/
Title: Más allá de la precaución por el gasto: el futuro de las tendencias en las categorías de Gran Consumo - NIQ
Description: A closer examination of FMCG category trends reveals pockets of growth and opportunities that can drive sales in the coming months.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/es-hora-para-la-siguiente-era-del-e-commerce-en-europa/
Title: Es hora para la siguiente era del e-commerce en Europa - NIQ
Description: El crecimiento del comercio electrónico en los mercados europeos se ha visto acelerado por Covid. Con millones de nuevos compradores online, es necesario entender en profundidad cómo compran y cómo se comporta este canal.
Allow: https://nielseniq.com/global/es/insights/analysis/2014/edad-compras-digitales/
Title: La edad sí importa en las compras online - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2020/medicion-integral-del-consumo-digital-un-arma-ante-la-incertidumbre-2/
Title: Medición integral del consumo digital: un arma ante la incertidumbre - NIQ
Description: Esta información garantiza una mayor eficacia en las acciones de marketing, así como la optimización de costes.
Allow: https://nielseniq.com/global/es/insights/education/2022/jaque-mate-movimientos-inteligentes-de-posicionamiento-de-precio-y-promocion/
Title: Jaque mate: Movimientos inteligentes de posicionamiento de precios y promociones - NIQ
Description: There is an opportunity for manufacturers and retailers to use price positioning and promotions to drive incremental revenue based on the pandemic's impact on consumers' finances, as well as their shifting preferences.
Allow: https://nielseniq.com/global/es/insights/report/2019/el-mercado-de-pcs-cae-ligeramente-en-el-primer-semestre-de-2019/
Title: El mercado de PCs cae ligeramente en el primer semestre de 2019
Description: El rendimiento y la experiencia de usuario son absolutamente clave para el éxito en el mercado global de ordenadores. La demanda está siendo impulsada por los dispositivos para juegos y los portátiles ultra finos.
Allow: https://nielseniq.com/global/es/insights/analysis/2017/categorias-premium-de-ropa-y-calzado-y-electronicos-personales-las-mas-vendidas-en-peru/
Title: Categorías premium de ropa y calzado y electrónicos personales las más vendidas en Perú - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/landing-page/retail-spend-barometer-chile-es/
Title: Barómetro del Gasto en Retail de NIQ Q3 2024 CHILE - ES - NIQ
Description: Descubre las últimas tendencias en gasto minorista en Chile con nuestro Barómetro. ¡Accede al informe completo ahora y toma decisiones informadas!
Allow: https://nielseniq.com/global/es/insights/infographic/2021/indice-de-expectativas-de-los-directores-de-marketing-segundo-semestre-2020/
Title: Índice de Expectativas de los Directores de Marketing (Segundo semestre 2020) - NIQ
Description: Reúne las opiniones de los CMO en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/news-center/2024/los-hogares-espanoles-incrementaron-un-51-su-gasto-en-bienes-de-consumo-en-el-segundo-trimestre-de-2024-segun-el-barometro-del-gasto-en-retail-de-niq/
Title: Los hogares españoles incrementaron un 5,1% su gasto en bienes de consumo en el segundo trimestre de 2024, según el Barómetro del Gasto en Retail de NIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/como-afrontar-las-politicas-de-precio-en-un-escenario-inflacionista/
Title: ¿Cómo afrontar las políticas de precio en un escenario inflacionista? - NIQ
Description: Análisis de la importancia de la fijación de precios en el momento actual, así como las variables clave de análisis y los pasos para fijar una correcta arquitectura de precios.
Allow: https://nielseniq.com/global/es/insights/analysis/2014/como-es-el-consumidor-peruano/
Title: ¿Cómo es el consumidor peruano? Hacia un entendimiento de sus actitudes y comportamientos - NIQ
Description: Descubre las características y comportamientos del consumidor peruano en nuestro análisis detallado. ¡Lee más ahora y optimiza tus estrategias!
Allow: https://nielseniq.com/global/es/landing-page/panel-de-consumidores-niq/
Title: Panel de consumidores NIQ - NIQ
Description: Insights del consumidor y rendimiento de marca con NielsenIQ. Impulsa la innovación y mejora la gestión de tu categoría
Allow: https://nielseniq.com/global/es/news-center/2024/alrededor-del-45-de-la-poblacion-en-espana-visita-cada-mes-plataformas-de-busqueda-de-empleo/
Title: Alrededor del 45% de la población en España visita cada mes plataformas de búsqueda de empleo - NIQ
Description: Según los datos de navegación recogidos por GfK DAM durante 2023, más de 3,7 millones de usuarios accedieron de forma diaria a plataformas de búsqueda de empleo
Allow: https://nielseniq.com/global/es/news-center/2021/oxxo-consumer-launch/
Title: OXXO y NielsenIQ lanzan plataforma de analítica transaccional - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2024/el-mercado-global-de-tecnologia-y-durables-puede-mirar-2024-con-esperanza/
Title: El mercado global de tecnología y durables puede mirar 2024 con esperanza - NIQ
Description: Con motivo de CES, el evento tecnológico de referencia, GfK analiza los resultados del mercado global de Tecnología y Bienes Duraderos (T&D) en 2023 y las perspectivas de cara a 2024.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/optimizar-la-experiencia-de-los-usuarios-para-el-comercio-electronico-y-los-bienes-de-consumo/
Title: Optimizar la experiencia de los usuarios para el comercio electrónico y los bienes de consumo - NIQ
Description: Conocer a los compradores electrónicos, sus diferencias, sus necesidades y expectativas, es más necesario que nunca. Perspectivas sobre las oportunidades y los retos del comercio electrónico.
Allow: https://nielseniq.com/global/es/news-center/2022/un-55-de-cmo-en-espana-cierra-2022-mejor-de-lo-previsto-pero-enfrenta-2023-con-mucha-cautela/
Title: Un 55% de CMO en España cierra 2022 mejor de lo previsto, pero enfrenta 2023 con mucha cautela - NIQ
Description: Descubre todas las claves del Índice de Expectativas de los Directores de Marketing (IEDM) elaborado por GfK junto a la Asociación de Marketing de España.
Allow: https://nielseniq.com/global/es/industries/retail/deliver-supply-chain-excellence/
Title: Agilice su cadena de suministro con las soluciones innovadoras de NIQ.
Description: Descubra estrategias para agilizar las operaciones e impulsar la eficiencia con las vanguardistas soluciones de gestión de la cadena de suministro y análisis de comercio minorista de NIQ.
Allow: https://nielseniq.com/global/es/insights/report/2019/se-enfrenta-el-comercio-electronico-a-sus-limites/
Title: ¿Se enfrenta el comercio electrónico a sus límites?
Description: China y Alemania están comenzando a mostrar los primeros signos de estancamiento en la cuota de los e-commerce.
Allow: https://nielseniq.com/global/es/insights/analysis/2017/nuevos-factores-que-definen-el-consumo-en-costa-rica/
Title: Nuevos factores que definen el consumo en Costa Rica - NIQ
Description: Descubre cómo evoluciona el consumo en Costa Rica y adapta tu estrategia. ¡Lee nuestro análisis completo ahora!
Allow: https://nielseniq.com/global/es/insights/success-story/2020/lenovo-optimice-la-toma-de-decisiones-de-negocio-gracias-a-los-datos-semanales-de-gfk/
Title: Optimice la toma de decisiones a los datos semanales
Description: Cómo Lenovo utiliza los datos semanales de puntos de venta para ajustar rápidamente sus previsiones, adaptar promociones
Allow: https://nielseniq.com/global/es/careers/global-employment-standards/
Title: Global employment standards - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/industries/retail/measure-and-integrate-your-market-performance/
Title: Optimice el Rendimiento y la Medición del Mercado con NIQ Insights
Description: Obtenga una visión completa (Full ViewTM) del rendimiento de su mercado con las soluciones analíticas de NIQ. Potencie el crecimiento con una visión integrada de los datos para mejorar la medición del mercado.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/donde-se-consume-mas-la-industria-farmaceutica-en-mexico/
Title: ¿Dónde se consume más la industria farmacéutica en México? - NIQ
Description: La industria farmacéutica se ha visto afectada en 2023, cayendo un 4.7% en volumen vs. el año anterior, registrando crecimientos en valor del 13%. Dentro de esta industria, los Remedios para la Gripe, Lociones para bebé y Talcos, son los que generan el crecimiento en valor, registrando incrementos en precio por arriba del 16%.
Allow: https://nielseniq.com/global/es/insights/report/2015/la-experiencia-previa-es-la-mas-importante-de-las-influencias-en-las-decisiones-de-compra-en-latam/
Title: La experiencia previa es la más importante de las influencias en las decisiones de compra en LatAm
Description: ElectroMonitor de GfK Shopping 2015, reveló que los consumidores en América Latina consideran la experiencia previa con una marca y la experiencia previa con el proveedor como los más importantes factores cuando están comprando productos eléctricos.
Allow: https://nielseniq.com/global/es/insights/commentary/2021/5-consejos-para-que-las-marcas-manejen-los-precios-de-la-inflacion/
Title: 5 consejos para que las marcas manejen los precios en tiempos de inflación elevada - NIQ
Description: NielsenIQ identifie 5 catalyseurs essentiels à la mise en œuvre d'une stratégie prix
Allow: https://nielseniq.com/global/es/insights/analysis/2022/aumento-de-ventas-online-para-fmcg-contribuye-al-crecimiento-del-comercio-minorista-en-latinoamerica/
Title: Ventas online de FMCG impulsan el retail en LATAM
Description: El crecimiento de las ventas online de FMCG favorece el comercio minorista en LATAM. Descubre cómo se transforma el sector.
Allow: https://nielseniq.com/global/es/about-us/shaun-zitting/
Title: Liderazgo Innovador en NielsenIQ: Conoce a Shaun Zitting
Description: Descubre cómo Shaun Zitting impulsa la innovación en NielsenIQ. Conoce más sobre su rol y visión. ¡Explora su perfil ahora!
Allow: https://nielseniq.com/global/es/insights/analysis/2014/snacks-colombianos/
Title: Los snacks para los colombianos - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/infographic/2023/gfk-dam-customer-satisfaction-mas-del-80-de-los-clientes-se-sienten-muy-satisfechos-con-el-servicio/
Title: Satisfacción GfK DAM – +80 % clientes muy satisfechos
Description: Más del 80 % de clientes GfK DAM sienten alta satisfacción: servicio, dedicación y transparencia. Descubre insights clave ¡ahora!
Allow: https://nielseniq.com/global/es/news-center/2016/2-de-cada-3-consumidores-buscan-productos-que-les-proporcionen-un-estilo-de-vida-saludable-2/
Title: 2 de cada 3 consumidores buscan productos que les proporcionen un estilo de vida saludable
Description: 2 de cada 3 consumidores buscan productos que les proporcionen un estilo de vida saludable
Allow: https://nielseniq.com/global/es/news-center/2024/los-cmo-combatiran-con-mayor-inversion-publicitaria-la-desaceleracion-de-la-economia-y-de-las-ventas-propias/
Title: Los CMO combatirán con mayor inversión publicitaria la desaceleración de la economía y de las ventas propias - NIQ
Description: IEDM: Índice de Expectativas de los Directores de Marketing (Primer semestre 2024)
Allow: https://nielseniq.com/global/es/news-center/2024/la-roja-impulsa-el-delivery-crecen-un-97-las-visitas-a-estas-plataformas-en-la-final-de-la-eurocopa/
Title: La Roja impulsa el delivery: crecen un 97% las visitas a estas plataformas en la final de la Eurocopa - NIQ
Description: Con motivo de la recién celebrada Eurocopa, desde GfK DAM analizamos el acceso a las webs y apps de comida a domicilio.
Allow: https://nielseniq.com/global/es/insights/report/2020/el-covid-19-tambien-impulsa-las-ventas-de-determinados-electrodomesticos/
Title: El Covid- 19 también impulsa las ventas de determinados electrodomésticos
Description: Desde GfK observamos tendencias especialmente positivas en congeladores o electro estimuladores musculares.
Allow: https://nielseniq.com/global/es/insights/success-story/2021/tome-decisiones-mas-rapidas-a-partir-de-sus-datos/
Title: Tome decisiones más rápidas a partir de sus datos - NIQ
Description: Si desea ver cómo un fabricante global de PGC consiguió mejorar su acercamiento a los datos gracias a la tecnología automatizada, descargue el estudio.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-desconectar-de-la-tecnologia/
Title: Estudio Global GfK: desconectar de la tecnología
Description: Estudio Global GfK: desconectar de la tecnología
Allow: https://nielseniq.com/global/es/news-center/2021/nielseniq-y-la-udlap-unen-esfuerzos-para-formar-a-los-proximos-mercadologos-del-pais/
Title: NielsenIQ y la UDLAP unen esfuerzos para formar a los próximos mercadólogos del país - NIQ
Description: Por cuarto año consecutivo NielsenIQ, empresa líder en el conocimiento del consumidor a nivel global y la Universidad de las Américas, una de las universidades más importantes del estado de Puebla (UDLAP) realizarán la Cátedra Nielsen donde especialistas en investigación de mercado imparten ponencias a estudiantes de la universidad durante el semestre de primavera 2021.
Allow: https://nielseniq.com/global/es/news-center/2022/el-efecto-black-friday-se-incrementa-un-20-el-trafico-en-los-sites-de-retail-en-espana/
Title: El efecto Black Friday: se incrementa un 20% el tráfico en los sites de retail en España - NIQ
Description: GfK DAM analiza el comportamiento de navegación de los internautas en España durante el Black Friday y las semanas previas. Accede a todos los datos, distinguiendo entre sectores.
Allow: https://nielseniq.com/global/es/landing-page/the-ecosystem-powering-omnicommerce/
Title: Impulsa tu Omnicanalidad con el Ecosistema de NielsenIQ
Description: El ecosistema de datos, tecnología, expertos y acceso flexible de NIQ convierte billones de transacciones de compradores en su próxima oportunidad de crecimiento.
Allow: https://nielseniq.com/global/es/about-us/curtis-miller/
Title: Liderazgo Innovador en NielsenIQ: Conoce a Curtis Miller
Description: Descubre cómo Curtis Miller impulsa la innovación en NielsenIQ. Conoce su visión y logros. ¡Explora más sobre su liderazgo ahora!
Allow: https://nielseniq.com/global/es/insights/education/2022/como-mejorar-la-experiencia-de-compra-online/
Title: Cómo mejorar la experiencia de compra online - NIQ
Description: Canalizar a los consumidores y mantener su atención se han convertido en grandes retos en el espacio virtual. ¿Cómo pueden los profesionales del marketing mantener el interés de sus shoppers online e incluso hacer que vuelvan? NielsenIQ ofrece algunas orientaciones de futuro para mejorar la experiencia de los consumidores. 
Allow: https://nielseniq.com/global/es/insights/analysis/2018/4-de-cada-10-colombianos-estan-cambiando-a-la-version-saludable-de-su-producto-preferido/
Title: Consumidores Colombianos 2018 – Cambios a versión saludable
Description: Descubre cómo 4 de cada 10 colombianos optan por versiones saludables de sus productos favoritos. ¡Lee más y únete a la tendencia!
Allow: https://nielseniq.com/global/es/insights/report/2016/nuevo-director-general-gfk-mexico/
Title: Nuevo Director General GfK México
Description: Ciudad de México, Mayo 30 de 2016 - Alejandro Mondragón, Director General de GfK México, anunció la llegada de Ricardo Barrueta como nuevo Director General de GfK México. Ricardo Barrueta reemplazará a Mondragón, quién toma un nuevo rol Global para el área de Consumer Choices de GfK en los headquarters en Nuremberg a partir de julio.
Allow: https://nielseniq.com/global/es/news-center/2024/asi-se-consume-linkedin-en-espana-en-horario-laboral-y-el-viernes-como-dia-preferido/
Title: Así se consume LinkedIn en España: en horario laboral y el viernes como día preferido - NIQ
Description: Cerca de 12 millones de personas acceden a LinkedIn al mes. Pero... ¿cómo es el perfil del usuario y sus hábitos de navegación?
Allow: https://nielseniq.com/global/es/news-center/2023/el-40-de-los-mayores-de-65-anos-ya-utiliza-tiktok-en-espana/
Title: El 40% de los mayores de 65 años ya utiliza TikTok en España - NIQ
Description: ¿Cuáles son las claves del consumo de redes sociales en España? Ahondamos en ellas mediante los datos de GfK DAM, medidor oficial del consumo digital.
Allow: https://nielseniq.com/global/es/news-center/2023/en-gfk-estrenamos-nuevas-oficinas-en-madrid/
Title: En GfK estrenamos nuevas oficinas en Madrid - NIQ
Description: Ubicadas en la calle Luchana, nuestras oficinas lucen un nuevo aspecto.
Allow: https://nielseniq.com/global/es/insights/report/2020/europa-el-poder-de-compra-se-reduce-de-773e-por-causa-de-la-covid-19/
Title: Europa: el poder de compra se reduce de 773€ por causa de la Covid-19 - NIQ
Description: estudio de GfK sobre el poder de compra en Europa. Datos por paises y nuevo indice de Impacto del Corona
Allow: https://nielseniq.com/global/es/insights/education/2023/aprovecha-data-de-sus-clientes-para-hacer-crecer-su-marca/
Title: Aproveche la data de sus clientes para hacer crecer su marca - NIQ
Description: Accede a un compendio de tácticas para mostrar a los retailers y a sus socios proveedores algunos de los beneficios específicos que pueden obtener del acceso a datos de los clientes.
Allow: https://nielseniq.com/global/es/news-center/2024/gfk-dam-ratificado-oficialmente-como-medidor-de-las-audiencias-digitales-intensifica-su-plan-estrategico-con-la-industria-digital/
Title: GfK DAM, ratificado oficialmente como medidor de las audiencias digitales, intensifica su plan estratégico con la industria digital - NIQ
Description: El medidor recomendado y la industria digital marcan una hoja de ruta enfocada en apoyar de forma intensiva a los usuarios, ya que los datos oficiales de GfK DAM continúan siendo la referencia en el mercado publicitario y exigidos por las administraciones públicas.
Allow: https://nielseniq.com/global/es/news-center/2025/iedm-indice-de-expectativas-de-los-directores-de-marketing-primer-semestre-2025/
Title: IEDM: Índice de Expectativas de los Directores de Marketing (Primer semestre 2025) - NIQ
Description: Un estudio que recoge las opiniones de más de 200 CMO en grandes y medianas empresas en España
Allow: https://nielseniq.com/global/es/news-center/2016/en-espana-dedicamos-de-media-5-horas-a-la-semana-al-cuidado-personal-que-nos-motiva-a-ello/
Title: En España dedicamos de media 5 horas a la semana al cuidado personal, ¿qué nos motiva a ello?
Description: Estudio Global GfK: Razones para tratar de verse bien y tiempo empleado en el cuidado personal
Allow: https://nielseniq.com/global/es/insights/success-story/2021/ingram_conocimiento-de-mercados-dinamicos-clientes-y-tendencias-de-canales/
Title: Conocimiento de mercados dinámicos, clientes y tendencias de canales - NIQ
Description: De qué manera utiliza Ingram Micro el conocimiento de la cadena de suministro de GfK para reaccionar ante las cambiantes tendencias del mercado, los clientes y los canales.
Allow: https://nielseniq.com/global/es/news-center/2023/observatorio-de-branding-relaciones-mas-humanas-entre-marcas-y-personas/
Title: Observatorio de Branding: relaciones más humanas entre marcas y personas - NIQ
Description: La 11ª edición del Observatorio de Branding, organizada por GfK junto a otros partners del sector, se centra en la importancia de construir relaciones más humanas entre marcas y personas.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/la-experiencia-de-america-latina-lecciones-de-preparacion-para-la-inflacion/
Title: La experiencia de América Latina: lecciones de preparación para la inflación - NIQ
Description: There are lessons from Latin America that give visibility into how to prepare for inflation by understanding how consumers behave and how brands can respond within an enduring inflationary environment.
Allow: https://nielseniq.com/global/es/insights/education/2022/5-pasos-la-gestion-de-una-estrategia-de-precios-y-promociones-eficiente/
Title: Estrategia de Precios y Promos – 5 Pasos Eficientes
Description: 5 pasos para optimizar precio y promoción: elasticidad, elasticidad promo, ROI, canales y categorías. Mejora tu ROI hoy.
Allow: https://nielseniq.com/global/es/news-center/2023/el-poder-adquisitivo-en-espana-un-7-por-debajo-de-la-media-europea/
Title: El poder adquisitivo en España, un 7% por debajo de la media europea - NIQ
Description: El estudio GfK Purchasing Power analiza el poder adquisitivo nominal, en euros, por persona y año en 42 países europeos durante 2023.
Allow: https://nielseniq.com/global/es/news-center/2016/se-espera-un-crecimiento-del-5-en-las-ventas-de-equipamiento-tecnologico/
Title: Se espera un crecimiento del 5% en las ventas de equipamiento tecnológico
Description: Se espera un crecimiento del 5% en las ventasde equipamiento tecnológico
Allow: https://nielseniq.com/global/es/insights/infographic/2022/con-uno-de-los-mejores-desempenos-de-ecommerce-en-america-latina-mexico-avanza-en-el-nivel-de-madurez-de-las-compras-en-linea/
Title: Ecommerce en México 2022 – Crecimiento y Madurez Digital
Description: México lidera en ecommerce LatAm: +99 % ventas entre 2022‑27, +64 % usuarios. Conoce tendencias y oportunidades hoy mismo.
Allow: https://nielseniq.com/global/es/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2024/caen-la-disposicion-a-comprar-y-las-previsiones-de-ahorro/
Title: Caen la disposición a comprar y las previsiones de ahorro - NIQ
Description: Resultados del estudio GfK Euro Clima de Consumo correspondientes a mayo de 2024 en España y otros 29 países europeos.
Allow: https://nielseniq.com/global/es/news-center/2021/nielseniq-afronta-el-reto-de-la-medicion-omni-canal/
Title: NielsenIQ afronta el reto de la medición omni-canal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/legal/receiptrocket-privacy-notice-mexico/
Title: ReceiptRocket Privacy Notice - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2016/asi-son-los-habitos-de-limpieza-en-los-hogares-colombianos/
Title: Así son los hábitos de limpieza en los hogares colombianos - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/report/2019/smart-home-aun-no-es-lo-suficientemente-inteligente/
Title: Smart Home: Aún no es lo suficientemente inteligente
Description: Hoy en día, un gran número de dispositivos comprados para nuestros hogares cuentan con funcionalidades "inteligentes y conectadas". GfK prevé que este mercado, crecerá este año en un +9% a nivel mundial.
Allow: https://nielseniq.com/global/es/insights/analysis/2020/la-decada-de-las-tiendas-de-descuento-en-colombia/
Title: La década de las tiendas de descuento en Colombia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2021/resultados-del-estudio-gfk-purchasing-power-europe-2021-el-poder-de-compra-en-espana-esta-un-2-por-debajo-de-la-media-europea-2/
Title: Resultados del estudio GfK Purchasing Power Europe 2021: El poder de compra en España está un 2% por debajo de la media europea - NIQ
Description: Estudio GfK Purchasing Power Europe 2021: el poder de compra per cápita en España en el puesto 17 entre 42 países analizados de Europa.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/perspectivas-de-consumo-en-la-industria-farmaceutica/
Title: Perspectivas de Consumo en la Industria Farmacéutica - NIQ
Description: En los últimos dos años hemos experimentado grandes cambios tanto para los consumidores como para las empresas. Hoy es un hecho que las prioridades han cambiado, pero también los hábitos, sobre todo los relacionados con la salud e higiene.
Allow: https://nielseniq.com/global/es/insights/report/2020/cambios-en-el-comporamiento-online-en-latinoamerica/
Title: Cambios en el comporamiento online en Latinoamérica - NIQ
Description: ¿Cómo está cambiando el comportamiento online en Latinoamérica después del confinamiento? Descarga nuestro informe bimensual gratuito y compara cómo se desarrollan por país y categoría.
Allow: https://nielseniq.com/global/es/insights/analysis/2015/tendencias-consumo-pr/
Title: Tendencias del mercado y consumo en Puerto Rico - NIQ
Description: Descubre las principales tendencias de consumo de 2015 en nuestro análisis detallado. ¡Explora ahora y toma decisiones informadas!
Allow: https://nielseniq.com/global/es/insights/education/2022/la-apuesta-por-el-crecimiento-3-fuentes-que-influyen-en-la-toma-de-decisiones/
Title: Claves para el crecimiento: 3 fuentes decisivas
Description: Descubre las 3 fuentes clave que determinan la toma de decisiones empresariales y cómo impulsan el crecimiento estratégico.
Allow: https://nielseniq.com/global/es/news-center/2024/mejoran-expectativas-economicas-familiares-pero-no-impulsan-consumo/
Title: Mejoran expectativas económicas familiares, pero no impulsan consumo. - NIQ
Description: Estudio GfK Euro Clima (abril de 2024) que analiza las expectativas económicas, de ingresos, gasto, ahorro e inflación en España y 29 países europeos.
Allow: https://nielseniq.com/global/es/news-center/2024/los-hogares-espanoles-incrementaron-un-46-su-gasto-en-bienes-de-consumo-en-el-primer-trimestre-de-2024-segun-el-barometro-del-gasto-en-retail-de-niq/
Title: Los hogares españoles incrementaron un 4,6% su gasto en bienes de consumo en el primer trimestre de 2024, según el Barómetro del Gasto en Retail de NIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2022/adaptacion-y-aceleracion-de-la-estrategia-de-digitalizacion-en-un-mundo-post-covid/
Title: Adaptación y aceleración de la estrategia de digitalización en un mundo post-Covid - NIQ
Description: Acelere su estrategia de digitalización en un mundo post-Covid orquestando cuidadosamente el contenido de sus páginas de producto.
Allow: https://nielseniq.com/global/es/news-center/2016/en-espana-dedicamos-de-media-5-horas-a-la-semana-al-cuidado-personal-que-nos-motiva-a-ello-2/
Title: En España dedicamos de media 5 horas a la semana al cuidado personal, ¿qué nos motiva a ello?
Description: Estudio Global GfK: Razones para tratar de verse bien y tiempo empleado en el cuidado personal
Allow: https://nielseniq.com/global/es/insights/analysis/2020/las-tendencias-en-consumo-digital-que-han-llegado-para-quedarse/
Title: Las tendencias en consumo digital que han llegado para quedarse - NIQ
Description: La nueva normalidad marca el pulso de los hábitos de consumo digital de los españoles.
Allow: https://nielseniq.com/global/es/insights/analysis/2020/el-chile-que-debemos-cuidar/
Title: El Chile que debemos cuidar - NIQ
Description: Los chilenos hoy tenemos una oportunidad única de seguir construyendo el país en el que queremos vivir o de destruir todo.
Allow: https://nielseniq.com/global/es/news-center/2022/las-empresas-necesitan-agilidad-y-calidad-en-proyectos-de-innovacion/
Title: Las empresas necesitan agilidad y calidad en proyectos de innovación - NIQ
Description: GfK Horizons Concept, una solución automatizada y agile para la evaluación de la innovación en fase de concepto, con neurociencia y analítica avanzada
Allow: https://nielseniq.com/global/es/news-center/2023/previsiones-gfk-sobre-el-mercado-global-de-telecom-en-2023/
Title: Previsiones GfK sobre el mercado global de Telecom en 2023 - NIQ
Description: Previsiones GfK sobre el mercado de smartphones, AR/VR y wearables: caída de las ventas en 2022 y estabilización para 2023.
Allow: https://nielseniq.com/global/es/insights/infographic/2020/covid-19-evolucion-bienes-tecnologicos-de-consumo-espana/
Title: Covid-19: Evolución bienes tecnológicos de consumo España
Description: El total mercado de bienes tecnológicos de consumo en España crece en la semana 20 un +11% en valor frente al mismo periodo de 2019, primeros resultados positivos desde el inicio del estado de alarma
Allow: https://nielseniq.com/global/es/industries/retail/analyze-and-segment-your-customers/
Title: Potencie sus estrategias minoristas con segmentación basada en datos y profundos conocimientos de los clientes.
Description: Libere el poder del análisis de clientes y la segmentación de audiencias. Identifique y diríjase a su audiencia con las estrategias avanzadas de segmentación de clientes de NIQ.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/el-comportamiento-omnicanal-de-los-mexicanos-y-las-principales-movimentaciones-del-e-commerce-en-el-pais/
Title: eCommerce en México: Comportamiento omnicanal 2022
Description: Analiza cómo los mexicanos compran online y offline: comida, higiene, bebidas y mascotas lideran, con impulso por comodidad, precio y promociones.
Allow: https://nielseniq.com/global/es/news-center/2024/las-grandes-empresas-en-espana-esperan-estabilidad-hasta-final-de-ano/
Title: Las grandes empresas en España esperan estabilidad hasta final de año - NIQ
Description: Índice de Expectativas de los Directores de Marketing (2do semestre 2024), en el que participan 200 grandes empresas de los principales sectores del país
Allow: https://nielseniq.com/global/es/insights/analysis/2020/medicion-integral-del-consumo-digital-un-arma-ante-la-incertidumbre/
Title: Medición integral del consumo digital: un arma ante la incertidumbre - NIQ
Description: Esta información garantiza una mayor eficacia en las acciones de marketing, así como la optimización de costes.
Allow: https://nielseniq.com/global/es/news-center/2024/tiktok-no-es-la-red-social-preferida-por-la-generacion-z-sabes-cual-es/
Title: TikTok no es la red social preferida por la Generación Z. ¿Sabes cuál es? - NIQ
Description: 30 millones de usuarios diarios en España acceden diariamente a las plataformas sociales, invirtiendo una media de 46 minutos al día. Descubre más detalles sobre el consumo de redes sociales, con foco en el segmento más activo: la Generación Z.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/puede-un-surtido-optimizado-ayudar-en-un-escenario-inflacionista/
Title: ¿Puede un surtido optimizado ayudar en un escenario inflacionista? - NIQ
Description: Descubre cómo un surtido optimizado puede combatir la inflación. Aprende estrategias clave para tu negocio. ¡Explora más ahora!
Allow: https://nielseniq.com/global/es/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/landing-page/spend-z/
Title: Spend Z - NIQ
Description: La Gen Z cambia todo — El más reciente reporte de NIQ tiene todo que necesita para captar su atención y fidelizarlos.
Allow: https://nielseniq.com/global/es/news-center/2019/el-mercado-del-pequeno-electrodomestico-crece-hasta-los-24-300-millones-de-euros-en-el-primer-semestre-de-2019/
Title: El mercado del Pequeño Electrodoméstico crece hasta los 24.300 millones de euros en el primer semestre de 2019
Description: El mercado mundial (excluyendo Norteamérica) de Pequeños Electrodomésticos mostró un crecimiento del +9,3%, alcanzando un valor total de mercado de 24.300 millones de euros.
Allow: https://nielseniq.com/global/es/landing-page/consumer-and-marketing-insights-es/
Title: Consumer and Marketing Insights - ES - NIQ
Description: Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise
Allow: https://nielseniq.com/global/es/insights/infographic/2020/covid-19-tendencias-pae-cuidado-personal-durante-el-confinamiento/
Title: Covid-19: Tendencias PAE Cuidado Personal durante el confinamiento
Description: GfK ha observado un fuerte crecimiento en algunos mercados de cuidado personal de PAE durante el confinamiento. Conozca las últimas tendencias en el mercado español con nuestra infografía.
Allow: https://nielseniq.com/global/es/insights/report/2019/el-mercado-mundial-de-bienes-tecnologicos-de-consumo-se-presenta-optimista-para-el-ano-2020/
Title: El mercado mundial de Bienes Tecnológicos de Consumo se presenta optimista para el año 2020
Description: Después de un año estable, los expertos de GfK esperan para el mercado mundial de Bienes Tecnológicos de Consumo (BTC) un crecimiento del valor de +2,5% en 2020.
Allow: https://nielseniq.com/global/es/news-center/2024/estas-son-las-apps-que-desbancan-a-whatsapp-y-a-las-redes-sociales-en-verano/
Title: Estas son las apps que desbancan a WhatsApp y a las redes sociales en verano - NIQ
Description: Con la llegada del verano, en España los usuarios dedican más tiempo a los juegos online que a comunicarse vía WhatsApp o que a consultar sus redes sociales
Allow: https://nielseniq.com/global/es/news-center/2016/hacia-un-nuevo-bienestar/
Title: Hacia un nuevo bienestar
Description: Los consumidores se debaten entre productos que les proporcionen salud y placer
Allow: https://nielseniq.com/global/es/insights/analysis/2016/42-por-ciento-de-los-peruanos-come-fuera-de-su-hogar-al-menos-una-vez-a-la-semana/
Title: 42% de los peruanos come fuera de su hogar al menos una vez a la semana - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/industries/digital-commerce/
Title: Comercio Digital: Estrategias Clave para el Éxito - NielsenIQ
Description: Descubre cómo impulsar tu comercio digital con NielsenIQ. Estrategias efectivas y datos precisos para tu éxito. ¡Explora más hoy!
Allow: https://nielseniq.com/global/es/insights/report/2016/el-49-por-ciento-de-los-peruanos-sigue-dietas-bajas-en-grasa/
Title: El 49% de los peruanos sigue dietas bajas en grasa, ubicándose en el segundo lugar de Latinoamérica - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/industries/retail/collaborate-with-your-suppliers/
Title: Maximice la Rentabilidad e Impulse el Crecimiento Mutuo con las Soluciones de Colaboración Estratégica con Proveedores de NIQ.
Description: Utilice una única fuente de información para aprovechar los conocimientos compartidos y los análisis de medios minoristas, agilice las comunicaciones y las activaciones de principio a fin y rentabilice sus datos para obtener nuevas fuentes de ingresos.
Allow: https://nielseniq.com/global/es/news-center/2025/la-bajada-del-precio-del-aceite-de-oliva-impulsa-un-aumento-en-la-demanda-del-48-en-febrero-segun-datos-de-nielseniq/
Title: La bajada del precio del aceite de oliva impulsa un aumento en la demanda del 48% en febrero, según datos de NielsenIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2020/conociendo-al-consumidor-digital-que-aporta-el-neuromarketing/
Title: Conociendo al consumidor digital: ¿Qué aporta el neuromarketing? - NIQ
Description: La neurociencia posibilita un conocimiento del usuario mucho más profundo y completo.
Allow: https://nielseniq.com/global/es/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/careers/early-career-opportunities/
Title: Oportunidades de empleo para los más jóvenes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/the-evolution-of-e-commerce-globally/
Title: La evolución del comercio electrónico a nivel mundial - NIQ
Description: Antes, los temas y cuestiones clave asociados al comercio electrónico giraban en torno a la confianza de los consumidores y las barreras; hoy, las empresas se centran en la eficacia de la entrega y la experiencia en línea de los usuarios como respuesta a las necesidades de los compradores en línea.
Allow: https://nielseniq.com/global/es/insights/report/2015/3er-congreso-internacional-de-investigacion-de-mercados/
Title: 3er Congreso Internacional de Investigación de Mercados
Description: El 12 de agosto se realizará el 3er CIIM, Congreso Internacional de Investigación de mercados, organizado conjuntamente entre ANDA y APEIM.
Allow: https://nielseniq.com/global/es/news-center/2022/comunicado-de-la-comision-de-seguimiento-de-la-medicion-de-audiencias-digitales-en-espana/
Title: Comunicado de la Comisión de Seguimiento de la Medición de Audiencias Digitales en España - NIQ
Description: La Comisión de Seguimiento ratifica la oficialidad de los datos de GfK DAM, currency de medición del consumo digital en España.
Allow: https://nielseniq.com/global/es/insights/education/2022/que-es-la-inflacion-glosario-definiciones-y-significados/
Title: ¿Qué es la inflación? Glosario, definiciones y significados - NIQ
Description: La inflación es el tema de moda en todas las conversaciones estos días, y con razón. La presión inflacionaria está al alza en todo el mundo y repercute en los precios de los productos, en el poder adquisitivo de los consumidores y en el costo de la vida.
Allow: https://nielseniq.com/global/es/news-center/2023/los-cmo-anticipan-el-crecimiento-del-mercado-las-ventas-y-la-inversion-publicitaria-en-espana-durante-el-segundo-semestre-de-2023-2/
Title: Los CMO anticipan el crecimiento del mercado, las ventas y la inversión publicitaria en España durante el segundo semestre de 2023 - NIQ
Description: El Índice de Expectativas de los Directores de Marketing (IEDM) identifica las previsiones para el segundo semestre de 2023, por parte de más de 200 directores de Marketing pertenecientes a grandes compañías, de los principales sectores económicos en España.
Allow: https://nielseniq.com/global/es/news-center/2021/las-ventas-de-bienes-de-consumo-no-alimentario-caen-un-3-en-europa-2/
Title: Las ventas de bienes de consumo no alimentario caen un 3% en Europa - NIQ
Description: Conoce los principales indicadores del retail europeo, distinguiendo entre tipos de bienes.
Allow: https://nielseniq.com/global/es/news-center/2021/resultados-del-estudio-gfk-purchasing-power-europe-2021-el-poder-de-compra-en-espana-esta-un-2-por-debajo-de-la-media-europea/
Title: Resultados del estudio GfK Purchasing Power Europe 2021: El poder de compra en España está un 2% por debajo de la media europea - NIQ
Description: Estudio GfK Purchasing Power Europe 2021: el poder de compra per cápita en España en el puesto 17 entre 42 países analizados de Europa.
Allow: https://nielseniq.com/global/es/news-center/2016/se-espera-un-crecimiento-del-5-en-las-ventas-de-equipamiento-tecnologico-2/
Title: Se espera un crecimiento del 5% en las ventas de equipamiento tecnológico
Description: Se espera un crecimiento del 5% en las ventasde equipamiento tecnológico
Allow: https://nielseniq.com/global/es/about-us/mohit-kapoor/
Title: Mohit Kapoor: Experto en Insights y Estrategia - NielsenIQ
Description: Descubre cómo Mohit Kapoor, experto en tecnología, impulsa la innovación en NielsenIQ. Conoce más sobre su impacto en la industria. ¡Visítanos!
Allow: https://nielseniq.com/global/es/insights/success-story/2022/una-proeza-en-las-ventas-al-por-menor-como-conagra-brands-hizo-crecer-la-categoria-de-alimentos-congelados-en-un-150-en-un-minorista-clave/
Title: Una proeza en las ventas al por menor: Cómo Conagra Brands hizo crecer la categoría de alimentos congelados en un 150% en un minorista clave - NIQ
Description: ¿Cómo hizo Conagra Brands para aumentar las ventas al por menor en un 150% en su categoría de alimentos congelados en un socio clave? Con esta nueva estrategia de surtido.
Allow: https://nielseniq.com/global/es/news-center/2021/gfknewron-2-0-nuevas-funcionalidades-para-impulsar-tus-ventas/
Title: gfknewron 2.0: nuevas funcionalidades para impulsar tus ventas - NIQ
Description: Nuevas funcionalidades con Inteligencia Artificial (IA) proporciona mejores predicciones, a mayor velocidad, en un contexto altamente impredecible.
Allow: https://nielseniq.com/global/es/legal/privacy-policy/
Title: Privacy Policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/info/penetration-pricing/
Title: Penetration pricing - NIQ
Description: Conozca los precios de penetración, sus beneficios, tipos, importancia para las empresas, ventajas, desventajas y cómo NIQ puede ayudarle a optimizar su estrategia de precios.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/el-precio-de-su-pyme-es-correcto/
Title: ¿El precio de su PyME es correcto? - NIQ
Description: ¿Cómo puede fijar el precio correctamente para cubrir los costos y obtener ganancias mientras se asegura que la demanda siga llegando, además de continuar estableciendo la percepción correcta del valor de su marca?
Allow: https://nielseniq.com/global/es/news-center/2025/la-estabilizacion-de-la-demanda-y-la-moderacion-en-el-precio-en-2024-marcan-una-prevision-optimista-para-el-mercado-de-gran-consumo-este-ano-segun-niq/
Title: La estabilización de la demanda y la moderación en el precio en 2024 marcan una previsión optimista para el mercado de gran consumo este año, según NIQ - NIQ
Description: La estabilización de la demanda y la moderación en el precio en 2024 marcan una previsión optimista para el mercado de gran consumo este año, según NIQ
Allow: https://nielseniq.com/global/es/news-center/2015/para-el-25-de-los-consultados-en-espana-la-estetica-de-los-productos-tecnologicos-es-muy-importante-a-la-hora-de-la-compra-2/
Title: Para el 25% de los consultados en España, la estética de los productos tecnológicos es muy importante a la hora de la compra
Description: Para el 25 por ciento de los consultados en España, la estética de los productos tecnológicos es muy importante a la hora de la compra
Allow: https://nielseniq.com/global/es/info/competitive-pricing-strategy/
Title: Competitive pricing strategy - NIQ
Description: Alcance el éxito con una estrategia de precios competitiva. Gane cuota de mercado, aumente los ingresos y supere a sus competidores con las soluciones expertas de NIQ.
Allow: https://nielseniq.com/global/es/insights/report/2023/an-inside-look-la-categoria-de-alimentos-para-las-pymes/
Title: An Inside Look: La categoría de alimentos para las PYMEs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/events/2025/sai-mx-event-fmcg/
Title: SA&I MX Event-FMCG - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/el-pragmatismo-y-la-transparencia-son-fundamentales-para-conquistar-a-los-millennials-2/
Title: El pragmatismo y la transparencia son fundamentales para conquistar a los millennials
Description: Evento Gran Consumo Tendencias y segmentos clave
Allow: https://nielseniq.com/global/es/insights/analysis/2023/la-perspectiva-del-minorista-sobre-el-listado-de-productos/
Title: La perspectiva del minorista sobre el listado de productos - NIQ
Description: Conseguir que su producto aparezca en la lista de un minorista es parte del plan de crecimiento para la mayoría de las empresas. Los principios de negociar con un minorista son similares a negociar con casi cualquier parte interesada. El resultado ideal es una situación en la que todos ganan, pero ¿qué significa eso cuando se trata de un minorista?
Allow: https://nielseniq.com/global/es/insights/report/2025/domine-la-expansion-de-mercado/
Title: Domine la expansión de mercado - NIQ
Description: La clave del éxito a largo plazo reside en la expansión continua, ya sea mediante la ampliación de la línea de productos, el acceso a nuevos canales de distribución o la exploración de nuevos mercados. ​
Allow: https://nielseniq.com/global/es/events/2025/expo-apras/
Title: Expo APRAS - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/segun-gfk-solo-el-27-de-los-espanoles-siente-pasion-por-la-comida-y-por-cocinar-2/
Title: Según GfK, sólo el 27% de los españoles siente pasión por la comida y por cocinar
Description: Estudio global GfK Cocina
Allow: https://nielseniq.com/global/es/news-center/2015/innovacio-i-disrupcio-la-via-cap-al-futur-de-les-marques-2/
Title: Innovació i disrupció: la via cap al futur de les marques
Description: 5ª Edició de l’Observatori de Branding En un entorn econòmic incert com l’actual, amb una constant exigència d’adaptació i competitivitat, tant les marques com els models tradicionals de negoci han de ser capaces de respondre amb eficàcia a les múltiples disrupcions que els hi presentarà el futur.
Allow: https://nielseniq.com/global/es/info/logistics-distribution-and-supply-chain/
Title: Optimización de la Cadena de Suministro y Logística con NIQ
Description: Optimiza la distribución logística y la cadena de suministro con NIQ. Encuentra soluciones personalizadas, sostenibles y eficientes para un crecimiento competitivo.
Allow: https://nielseniq.com/global/es/news-center/2022/nielseniq-y-gfk-se-combinaran-creando-un-proveedor-lider-a-nivel-mundial-de-informacion-y-analitica-en-la-medicion-de-consumidores-y-distribuidores/
Title: NielsenIQ y GfK se unen: líder global en análisis de consumo
Description: Descubre cómo NielsenIQ y GfK se unen para liderar en análisis y medición de consumidores a nivel mundial. ¡Lee más ahora!
Allow: https://nielseniq.com/global/es/news-center/2023/gfk-medira-las-audiencias-de-television-en-portugal-hasta-2028/
Title: GfK medirá las audiencias de televisión en Portugal hasta 2028 - NIQ
Description: La Comisión de Análisis de Estudios de Medios (CAEM) en Portugal renueva el contrato de GfK como medidor oficial de audiencias de televisión.
Allow: https://nielseniq.com/global/es/events/2024/congreso-nielseniq-2024/
Title: Congreso NielsenIQ 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/optimizacion-de-los-lineales-pensando/
Title: Optimización de los lineales pensando en el consumidor - NIQ
Description: Optimización de los lineales pensando en el consumidor
Allow: https://nielseniq.com/global/es/events/2025/evento-smb-mx-de-datos-a-decisiones/
Title: Evento SMB MX- De datos a decisiones - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-preferencias-vacacionales/
Title: Estudio Global GfK: preferencias vacacionales
Description: España, entre los países con mayor preferencia por unas vacaciones más activas
Allow: https://nielseniq.com/global/es/news-center/2016/la-principal-responsabilidad-de-las-empresas-debe-ser-proporcionar-buenos-empleos-2/
Title: La principal responsabilidad de las empresas debe ser proporcionar buenos empleos
Description: Estos hallazgos son esenciales para todas las empresas, a fin de asegurar que invierten su presupuesto de Responsabilidad Social Corporativa (RSC) en las áreas que realmente importan más a los consumidores de cada país específico.
Allow: https://nielseniq.com/global/es/insights/success-story/2023/impulsar-el-crecimiento-en-salud-y-belleza-una-estrategia-de-surtido-fabricante-retailer/
Title: Impulsar el crecimiento en Salud y Belleza: Una estrategia de surtido fabricante-retailer - NIQ
Description: Un fabricante de consumo masivo optimizó su surtido aliándose con un retailer, y lograron el crecimiento de la categoría para ambas partes.
Allow: https://nielseniq.com/global/es/news-center/2017/que-tecnologias-transformaran-la-vida-de-las-personas-este-ano/
Title: ¿Qué tecnologías transformarán la vida de las personas este año?
Description: Informe Tech Trends 2017
Allow: https://nielseniq.com/global/es/info/target-audience/
Title: Público Objetivo: Tipos, Ejemplos y Estrategias para Empresas
Description: Descubre qué es un público objetivo, sus tipos y cómo identificarlo para optimizar estrategias de marketing y aumentar conversiones efectivamente.
Allow: https://nielseniq.com/global/es/news-center/2021/alejandro-sanz-y-pablo-cuesta-nuevos-account-executives-en-gfk-dam-2/
Title: Alejandro Sanz y Pablo Cuesta, nuevos Account Executives en GfK DAM - NIQ
Description: GfK refuerza la estructura local de GfK DAM, su solución de medición de audiencias digitales single-source, con Alejandro Sanz y Pablo Cuesta como Account Executives.
Allow: https://nielseniq.com/global/es/news-center/2019/hardware-para-gamers-el-rendimiento-y-la-experiencia-de-uso-impulsan-la-demanda-en-un-mercado-maduro/
Title: Hardware para gamers: El rendimiento y la experiencia de uso impulsan la demanda en un mercado maduro.
Description: El mercado de hardware de ordenadores para “gaming” alcanzó un volumen de negocios de más de 6.100 millones de dólares en la primera mitad de 2019
Allow: https://nielseniq.com/global/es/news-center/2017/el-momento-de-la-verdad-la-compra-de-videojuegos-en-espana/
Title: El momento de la verdad: la compra de videojuegos en España
Description: El 80% de los internautas ha accedido a un videojuego en el último año, aunque solo un tercio (35%) ha realizado algún gasto.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/comprender-sus-puntos-de-referencia-de-rendimiento-como-una-marca-pequena/
Title: Comprender los puntos de referencia de rendimiento como una PyME - NIQ
Description: ¿Cuáles son los puntos de referencia de rendimiento adecuados para las marcas pequeñas y medianas?
Allow: https://nielseniq.com/global/es/news-center/2021/el-76-de-los-usuarios-ha-comprado-online-desde-sus-dispositivos-moviles/
Title: El 76% de los usuarios ha comprado online desde sus dispositivos móviles - NIQ
Description: Conoce las tendencias mobile en el 'Estudio de Movilidad y Conectividad Inteligente 2021' de GfK e IAB Spain.
Allow: https://nielseniq.com/global/es/news-center/2021/la-medicion-del-consumo-digital-multidispositivo-single-source-de-gfk-dam-es-ya-una-realidad-2/
Title: La medición del consumo digital multidispositivo single-source de GfK DAM es ya una realidad - NIQ
Description: El nuevo sistema oficial de medición digital cuenta ya con la infraestructura tecnológica necesaria, cumpliendo así con los plazos de la industria.
Allow: https://nielseniq.com/global/es/info/brand-equity/
Title: Brand equity - NIQ
Description: ¿Qué es el valor de marca y por qué es importante para las empresas? Aprenda a construir, gestionar y medir el valor de marca, con ejemplos, en NIQ.com.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/como-afrontar-los-retos-del-marketing-en-tiempos-dificiles/
Title: Cómo afrontar los retos del marketing en tiempos difíciles - NIQ
Description: Análisis de tendencias de marketing y publicidad durante el confinamiento
Allow: https://nielseniq.com/global/es/news-center/2015/pasar-tiempo-con-la-familia-amigos-o-mascotas-principal-medida-en-espana-para-mantenerse-saludable-2/
Title: Pasar tiempo con la familia, amigos o mascotas, principal medida en España para mantenerse saludable
Description: Estudio GfK Actividades para mantener la salud física
Allow: https://nielseniq.com/global/es/news-center/2019/entre-42-paises-europeos-espana-ocupa-la-posicion-17-en-renta-per-capita-2/
Title: Entre 42 países europeos, España ocupa la posición 17 en renta per cápita
Description: A pesar de crecer un 2,18% en 2019, el poder adquisitivo per cápita en España se sitúa ligeramente por debajo de la media europea (0,7%).
Allow: https://nielseniq.com/global/es/news-center/2017/espana-la-seguridad-en-caso-de-accidente-la-prestacion-mas-importante-de-un-coche-2/
Title: España: la seguridad en caso de accidente, la prestación más importante de un coche
Description: Estudio Global GfK: Importancia de las prestaciones de los vehículos
Allow: https://nielseniq.com/global/es/insights/infographic/2022/sensibilidad-al-precio-en-la-era-del-covid-19/
Title: Sensibilidad al precio en la era del COVID-19 - NIQ
Description: El COVID-19 aumentó la sensibilidad al precio por parte de los consumidores. La estrategia de pricing adecuada mantendrá la lealtad e incrementará sus ganancias.
Allow: https://nielseniq.com/global/es/info/what-is-global-market-dynamics/
Title: What is global market dynamics? - NIQ
Description: Explore la importancia de comprender la dinámica del mercado global, sus efectos y cómo los servicios de investigación de mercado y análisis de datos de NIQ pueden ayudar a las empresas a adaptarse y seguir siendo competitivas.
Allow: https://nielseniq.com/global/es/news-center/2019/hardware-para-gamers-el-rendimiento-y-la-experiencia-de-uso-impulsan-la-demanda-en-un-mercado-maduro-2/
Title: Hardware para gamers: El rendimiento y la experiencia de uso impulsan la demanda en un mercado maduro.
Description: El mercado de hardware de ordenadores para “gaming” alcanzó un volumen de negocios de más de 6.100 millones de dólares en la primera mitad de 2019
Allow: https://nielseniq.com/global/es/news-center/2024/mas-de-la-mitad-de-la-poblacion-en-espana-visita-cada-mes-sites-relacionados-con-la-salud/
Title: Más de la mitad de la población en España visita cada mes sites relacionados con la salud - NIQ
Description: Con motivo del Día Mundial de la Salud, profundizamos en los hábitos de consumo de plataformas digitales de salud en España mediante los datos de GfK DAM.
Allow: https://nielseniq.com/global/es/news-center/2025/nielseniq-celebra-la-final-de-su-concurso-para-marcas-emergentes-del-gran-consumo/
Title: NielsenIQ celebra la final de su concurso para marcas emergentes del gran consumo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2022/estudio-gfk-la-capacidad-de-compra-en-42-paises-de-europa-en-2022-2/
Title: Estudio GfK: la capacidad de compra en 42 países de Europa en 2022 - NIQ
Description: El estudio determina la capacidad de compra nominal por persona durante 2022 en 42 países de Europa. España mantiene el puesto 17, con una media de 15.314€
Allow: https://nielseniq.com/global/es/news-center/2023/tras-5-meses-al-alza-se-debilitan-las-expectativas-de-la-poblacion-y-la-intencion-de-gasto-en-espana/
Title: Tras 5 meses al alza, se debilitan las expectativas de la población y la intención de gasto en España - NIQ
Description: Tras un mes de febrero en el que en España mejoraron los indicadores de expectativas económicas, previsión de ingresos en los hogares y disposición a comprar de las familias, marzo muestra en el último informe GfK Clima de Consumo Europeo un retroceso en todos los valores.
Allow: https://nielseniq.com/global/es/insights/education/2022/le-faltan-datos-que-puedan-ayudarle-a-crecer/
Title: ¿Le faltan datos que puedan ayudarle a crecer? - NIQ
Description: Las pequeñas y medianas empresas de bienes de consumo pueden beneficiarse enormemente de los datos y las herramientas analíticas comprobadas al planificar y ejecutar sus estados de crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2016/2-de-cada-3-consumidores-buscan-productos-que-les-proporcionen-un-estilo-de-vida-saludable/
Title: 2 de cada 3 consumidores buscan productos que les proporcionen un estilo de vida saludable
Description: 2 de cada 3 consumidores buscan productos que les proporcionen un estilo de vida saludable
Allow: https://nielseniq.com/global/es/info/pricing-strategy/
Title: Pricing strategy - NIQ
Description: Mejore las ventas y el crecimiento del mercado con NIQ. Optimice los precios, aproveche la información basada en datos e impulse el éxito. ¡Asóciese con nosotros hoy mismo!
Allow: https://nielseniq.com/global/es/insights/infographic/2022/tres-pasos-que-optimizan-las-soluciones-para-el-surtido-y-el-merchandising/
Title: Tres pasos que optimizan las soluciones para el surtido y el merchandising del comercio minorista - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/report/2023/fmcg-pulse-evolucion-del-consumo-masivo-en-america-latina-en-el-primer-trimestre-de-2023/
Title: FMCG Pulse: Evolución del consumo masivo en América Latina en el primer trimestre de 2023 - NIQ
Description: El más reciente informe regional FMCG Pulse de NIQ proporciona información valiosa sobre las últimas tendencias de venta al por menor, datos regionales y estrategias de crecimiento para las empresas que operan en el sector de bienes de consumo de América Latina.
Allow: https://nielseniq.com/global/es/events/2024/nielseniq-en-gondola-2024/
Title: NielsenIQ en Góndola 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2022/estudio-gfk-mujeres-en-el-mundo-sus-valores-y-preocupaciones/
Title: Estudio GfK Mujeres en el Mundo, sus valores y preocupaciones - NIQ
Description: El estudio GfK Mujeres del Mundo descubre los sentimientos, preocupaciones y su escala de valores en 26 países, de todos los continentes.
Allow: https://nielseniq.com/global/es/insights/analysis/2025/key-takeaways-mexico-2025/
Title: Key Takeaways México 2025 - NIQ
Description: Descarga la presentación Key Takeaways con información relevante para fabricantes y retailers del consumo mexicano en 2025.
Allow: https://nielseniq.com/global/es/insights/education/2022/puede-la-industria-de-bienes-de-consumo-permitirse-el-lujo-de-perder-miles-de-millones-por-tener-lineales-vacios/
Title: ¿Puede la industria de bienes de consumo permitirse el lujo de perder miles de millones por tener lineales vacíos? - NIQ
Description: Conozca cómo los fabricantes y minoristas de bienes de consumo pueden optimizar sus lineales para evitar pérdidas continuas.
Allow: https://nielseniq.com/global/es/insights/report/2022/casi-el-80-de-los-consumidores-mexicanos-visitan-bares-y-restaurantes-con-mayor-frecuencia-o-la-misma-frecuencia-habitual/
Title: Casi el 80 % de los consumidores mexicanos visitan bares y restaurantes con mayor frecuencia o la misma frecuencia habitual - NIQ
Description: El sector de hostelería en México continúa progresando, y el 79 % de los consumidores visita On Premise con una mayor frecuencia o la misma frecuencia habitual a medida que se reducen las inquietudes por la COVID-19 y los eventos ofrecen más razones para celebrar.
Allow: https://nielseniq.com/global/es/news-center/2016/barcelona-y-madrid-suben-una-posicion-en-el-ranking-mundial-de-50-ciudades-anholt-gfk-2/
Title: Barcelona y Madrid suben una posición en el ranking mundial de 50 ciudades Anholt-GfK
Description: Anholt – GfK City Brand Index 2015
Allow: https://nielseniq.com/global/es/news-center/2024/el-poder-adquisitivo-en-espana-se-acerca-a-la-media-europea-aunque-es-un-4-inferior/
Title: Poder adquisitivo España 2024: –4 % vs Europa
Description: En 2024, el poder compra per cápita sube a 18 013 €, recortando la brecha con Europa (18 764 €) a solo –4 %. Destaca Gipuzkoa con 23 029 €.
Allow: https://nielseniq.com/global/es/news-center/2019/el-poder-adquisitivo-en-espana-32e-euros-por-encima-de-la-media-europea/
Title: El poder adquisitivo en España, 32€ euros por encima de la media europea
Description: El poder adquisitivo en España, 32€ euros por encima de la media europea
Allow: https://nielseniq.com/global/es/news-center/2018/gfk-preve-un-crecimiento-del-29-del-retail-fisico-en-espana-para-2018-2/
Title: GfK prevé un crecimiento del 2,9% del Retail Físico en España para 2018
Description: Europe se enfrenta a grandes cambios debido al Brexit y a distintos retos políticos y económicos. Esta situación crea inquietud ante una posible guerra comercial, que tendría un importante impacto económico en ambos lados del Atlántico.
Allow: https://nielseniq.com/global/es/news-center/2023/el-desanimo-se-mantiene-en-espana-y-europa-en-expectativas-economicas-ingresos-y-gasto/
Title: El desánimo se mantiene en España y Europa en expectativas económicas, ingresos y gasto - NIQ
Description: GfK Euro Clima de Consumo, mayo 2023
Allow: https://nielseniq.com/global/es/insights/analysis/2024/hogares-lgbtqi-en-mexico-gastan-un-7-mas-en-higiene-y-belleza/
Title: Hogares LGBTQI+ en México gastan un 7% más en higiene y belleza - NIQ
Description: Análisis anual "Rainbow Homes" de NielsenIQ sobre el comportamiento de compra de los hogares LGBTQI+ en México.
Allow: https://nielseniq.com/global/es/events/2025/niq-en-electronics-home-argentina-2025/
Title: NIQ en Electronics Home Argentina 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2022/como-deberia-ser-el-revenue-management-en-la-actualidad/
Title: ¿Cómo debería ser el revenue management en la actualidad? - NIQ
Description: Nuevas prioridades y estrategias que deben considerar los equipos de revenue management para la optimización de precios en el consumo masivo.
Allow: https://nielseniq.com/global/es/news-center/2024/nielseniq-anuncia-la-primera-edicion-de-su-concurso-niq-founders-pitch-slam-para-premiar-las-marcas-emergentes-de-gran-consumo-en-espana/
Title: NielsenIQ anuncia la primera edición de su concurso NIQ Founders Pitch Slam para premiar las marcas emergentes de gran consumo en España - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/un-36-de-los-consultados-en-espana-prefiere-ahorrar-e-invertir-hoy-ante-un-31-que-opta-por-vivir-el-presente/
Title: Un 36% de los consultados en España prefiere ahorrar e invertir hoy, ante un 31% que opta por vivir el presente
Description: A los 27 mil participantes en el estudio online, realizado en 22 países, se les consultó hasta qué punto están de acuerdo con la siguiente afirmación: “Disfruto de la vida hoy, ya me preocuparé por mis ahorros e inversiones más tarde”.
Allow: https://nielseniq.com/global/es/news-center/2019/las-ventas-globales-de-smartphones-alcanzaron-los-522-mil-millones-de-dolares-en-2018/
Title: Las ventas globales de smartphones alcanzaron los 522 mil millones de dólares en 2018
Description: La tendencia a comprar gamas premium mientras se reduce la cantidad de bienes adquiridos marcó el mercado de los smartphones durante pasado 2018. Los últimos datos serán revelados durante el MWC de Barcelona.
Allow: https://nielseniq.com/global/es/news-center/2025/el-68-de-los-espanoles-considera-que-es-proactivo-en-la-gestion-de-su-salud-segun-un-nuevo-informe-de-nielseniq/
Title: El 68% de los españoles considera que es proactivo en la gestión de su salud, según un nuevo informe de NielsenIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/los-bomberos-encabezan-las-profesiones-en-las-que-mas-se-confia-en-espana-la-ultima-posicion-es-para-los-politicos-2/
Title: Los bomberos encabezan las profesiones en las que más se confía en España, la última posición es para los políticos
Description: El estudio Confianza en las Profesiones es un estudio global realizado por GfK Verein que analiza cada dos años cuáles son los profesionales en los que más confían los ciudadanos.
Allow: https://nielseniq.com/global/es/news-center/2017/gfk-gana-el-premio-a-la-innovacion-otorgado-por-la-bvm-en-alemania-2/
Title: GfK gana el Premio a la Innovación otorgado por la BVM en Alemania
Description: GfK gana el Premio a la Innovación otorgado por la Asociación Profesional Alemana para la Investigación Social y de Mercado.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/interpretar-un-mundo-incierto/
Title: Interpretar un mundo incierto - NIQ
Description: Conseguir optimizar el gasto en márketing tras la pandemia
Allow: https://nielseniq.com/global/es/news-center/2024/espana-los-hogares-empiezan-a-ven-una-mejora-de-sus-ingresos-mientras-mantienen-el-freno-al-consumo/
Title: España: los hogares empiezan a ven una mejora de sus ingresos, mientras mantienen el freno al consumo - NIQ
Description: A pesar de que la incertidumbre hacia la economía en España se mantiene entre la población, el GfK Euro Clima de Consumo del mes de marzo refleja una mejora de 4 puntos en el indicador de previsiones económicas (-14).
Allow: https://nielseniq.com/global/es/news-center/2021/perspectivas-del-iedm-2o-semestre-2021perspectivas-del-iedm-2o-semestre-2021/
Title: Perspectivas del IEDM 2º semestre 2021Perspectivas del IEDM 2º semestre 2021 - NIQ
Description: Fuerte recuperación de la expectativa de los directores de Marketing en los tres indicadores principales: mercado, ventas propias, e inversión publicitaria.
Allow: https://nielseniq.com/global/es/info/brand-management/
Title: Brand management - NIQ
Description: ¿Qué es la gestión de marcas? ¿Cuál es la diferencia entre gestión estratégica de marcas, marketing y activos? Obtenga información sobre la gestión de una marca de NIQ.
Allow: https://nielseniq.com/global/es/news-center/2016/la-principal-responsabilidad-de-las-empresas-debe-ser-proporcionar-buenos-empleos/
Title: La principal responsabilidad de las empresas debe ser proporcionar buenos empleos
Description: Estos hallazgos son esenciales para todas las empresas, a fin de asegurar que invierten su presupuesto de Responsabilidad Social Corporativa (RSC) en las áreas que realmente importan más a los consumidores de cada país específico.
Allow: https://nielseniq.com/global/es/news-center/2016/pobre-inicio-de-ano-del-sector-espanol-de-bienes-tecnologicos-para-el-hogar-2/
Title: Pobre inicio de año del sector español de bienes tecnológicos para el hogar
Description: El primer trimestre del 2016 no fue bueno para el sector de bienes tecnológicos para el hogar (TCG). La facturación fue de 3.492 millones de Euros, un descenso de 2.9 puntos porcentuales, comparado con el Q1 2015.
Allow: https://nielseniq.com/global/es/news-center/2019/el-poder-adquisitivo-en-espana-32e-euros-por-encima-de-la-media-europea-2/
Title: El poder adquisitivo en España, 32€ euros por encima de la media europea
Description: El poder adquisitivo en España, 32€ euros por encima de la media europea
Allow: https://nielseniq.com/global/es/news-center/2024/gfk-dam-amplia-su-equipo-con-la-incorporacion-de-alvaro-perez-senior-client-service-executive-y-borja-ruiz-gago-technical-lead/
Title: GfK DAM amplía su equipo con la incorporación de Álvaro Pérez, Senior Client Service Executive, y Borja Ruiz-Gago, Technical Lead - NIQ
Description: Los dos profesionales se incorporan a GfK para reforzar el equipo GfK DAM, medidor oficial del consumo digital en España.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/eventos-de-compras-online-un-fenomeno/
Title: Eventos de compras Online - un fenómeno - NIQ
Description: NielsenIQ data shows what and how consumers respond to major global online shopping events
Allow: https://nielseniq.com/global/es/news-center/2016/las-expectativas-de-consumo-se-mantienen-en-espana-mientras-las-economicas-siguen-cayendo/
Title: Las expectativas de consumo se mantienen en España, mientras las económicas siguen cayendo
Description: Las expectativas económicas en España siguen bajando durante el segundo trimestre de 2016, pero de forma más moderada
Allow: https://nielseniq.com/global/es/news-center/2020/indice-de-expectativas-de-los-directores-de-marketing-2o-semestre-2020-3/
Title: Índice de Expectativas de los Directores de Marketing (2º semestre 2020)
Description: El estudio directores de Marketing en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/revision-de-categorias-haga-conexiones-para-hacer-crecer-su-negocio/
Title: Revisión de categoría: impulsa crecimiento con datos
Description: Aprende cómo una revisión de categoría, con datos sólidos y preparación, fortalece relaciones con retailers y maximiza volumen, valor y precio.
Allow: https://nielseniq.com/global/es/news-center/2018/aunque-el-pib-sigue-creciendo-las-expectativas-de-la-poblacion-con-respecto-a-la-economia-continuan-cayendo-2/
Title: Aunque el PIB sigue creciendo, las expectativas de la población con respecto a la economía continúan cayendo
Description: Aunque el PIB sigue creciendo, las expectativas de la población con respecto a la economía continúan cayendo
Allow: https://nielseniq.com/global/es/info/distribution-channels/
Title: Canales de Distribución: Estrategias para el Éxito Empresarial
Description: Mejora la satisfacción del cliente con canales de distribución bien optimizados. Aprende a alinear tu estrategia de distribución con los mercados globales.
Allow: https://nielseniq.com/global/es/news-center/2015/pasar-tiempo-con-la-familia-amigos-o-mascotas-principal-medida-en-espana-para-mantenerse-saludable/
Title: Pasar tiempo con la familia, amigos o mascotas, principal medida en España para mantenerse saludable
Description: Estudio GfK Actividades para mantener la salud física
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-desconectar-de-la-tecnologia-2/
Title: Estudio Global GfK: desconectar de la tecnología
Description: Estudio Global GfK: desconectar de la tecnología
Allow: https://nielseniq.com/global/es/info/skimming-pricing/
Title: Skimming pricing - NIQ
Description: Descubra el poder de las estrategias de precios descremados para las empresas. Maximice la rentabilidad, establezca una imagen de marca premium y diríjase a nichos de mercado. Obtenga más información con NIQ.
Allow: https://nielseniq.com/global/es/news-center/2015/observatorio-de-branding-edicion-barcelona-gestion-de-experiencias-y-relaciones-de-marca-modelos-de-actuacion/
Title: Observatorio de Branding Edición Barcelona. Gestión de Experiencias y Relaciones de Marca: Modelos de Actuación
Description: Observatorio Branding Edicion Barcelona
Allow: https://nielseniq.com/global/es/news-center/2017/gfk-clima-de-consumo-para-europa-primer-trimestre-de-2017-2/
Title: GfK Clima de Consumo para Europa, primer trimestre de 2017
Description: Las dos caras de España:mientras lidera las expectativas económicas de Europa, se mantiene a la cola en disposición al gasto
Allow: https://nielseniq.com/global/es/news-center/2015/el-25-de-los-internautas-espanoles-considera-esencial-almacenar-y-acceder-a-sus-contenidos-en-la-nube-2/
Title: El 25% de los internautas españoles considera esencial almacenar y acceder a sus contenidos en la nube
Description: Estudio Global GfK Almacenamiento en la nube: ¿hasta qué punto es esencial para los internautas?
Allow: https://nielseniq.com/global/es/events/2024/the-full-view-conocimiento-integrado-del-consumidor/
Title: The Full View: Conocimiento integrado del consumidor - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2022/advanced-analytics-cuatro-estrategias-basadas-en-datos-que-los-fabricantes-pueden-utilizar-para-impulsar-su-negocio/
Title: Advanced Analytics: Cuatro estrategias basadas en datos que los fabricantes pueden utilizar para impulsar su negocio - NIQ
Description: Una estrategia basada en datos permite a los fabricantes de consumo masivo pasar de reaccionar a predecir el comportamiento de los consumidores para posicionarse y obtener ganancias
Allow: https://nielseniq.com/global/es/info/what-is-a-dynamic-market-model/
Title: What is a dynamic market model? - NIQ
Description: Modelo de dinámica de mercado ✓ Definición ✓ Por qué las empresas se benefician realmente de él ✓ ¡Aprende a implantar modelos de dinámica de mercado en tu empresa con NIQ!
Allow: https://nielseniq.com/global/es/news-center/2023/las-previsiones-de-ingresos-y-gastos-mejoran-en-espana-a-pesar-de-crecer-la-desconfianza-en-la-economia/
Title: Las previsiones de ingresos y gastos mejoran en España, a pesar de crecer la desconfianza en la economía - NIQ
Description: El GfK Euro Clima de Consumo de octubre refleja un mes más la preocupación de la población europea respecto al comportamiento de la economía de sus países, los ingresos en sus hogares y la disposición a comprar de las familias.
Allow: https://nielseniq.com/global/es/insights/education/2022/del-lanzamiento-del-producto-a-la-rentabilidad-como-hacer-operativa-su-empresa-de-cpg-con-el-socio-de-datos-adecuado/
Title: Del lanzamiento del producto a la rentabilidad: Cómo hacer operativa su empresa de CPG con el socio de datos adecuado - NIQ
Description: Desarrollar el lanzamiento de un producto CPG con éxito es un hito importante para los fabricantes emergentes. Pero ese es solo el comienzo del viaje de crecimiento de su empresa y de la búsqueda de un camino sostenible hacia el éxito.
Allow: https://nielseniq.com/global/es/news-center/2024/barometro-del-gasto-en-retail-marzo-2024/
Title: Barómetro del Gasto en Retail Marzo 2024 - NIQ
Description: El Barómetro del Gasto en Retail analiza las ventas en gran consumo, productos duraderos y tecnología para el hogar en 6 países de Europa.
Allow: https://nielseniq.com/global/es/insights/education/2022/como-optimizar-los-lineales-con-las-ultimas-tendencias/
Title: Cómo optimizar los lineales con las últimas tendencias - NIQ
Description: NielsenIQ ha creado una lista de acciones que las marcas deben tener en cuenta a la hora de tomar decisiones sobre el espacio y el surtido en medio de la creciente inflación.
Allow: https://nielseniq.com/global/es/news-center/2016/gfk-impulsa-su-digitalizacion-global-con-la-adquisicion-del-especialista-en-paneles-digitales-netquest-2/
Title: GfK impulsa su digitalización global con la adquisición del especialista en paneles digitales Netquest
Description: GfK adquiere Netquest, el proveedor líder en paneles de acceso con una importante presencia en España, Portugal y América Latina.
Allow: https://nielseniq.com/global/es/info/rebranding/
Title: Rebranding - NIQ
Description: Descubra el poder transformador del rebranding para mejorar el rendimiento de su marca. Explore estrategias, ejemplos y pasos clave para un rebranding exitoso. Póngase en contacto con NIQ
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-y-minderest-unen-sus-fuerzas-para-apostar-por-la-inteligencia-de-precios-2/
Title: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios. - NIQ
Description: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios.
Allow: https://nielseniq.com/global/es/events/2025/arnold-sports-sp/
Title: Arnold Sports - SP - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/report/2025/encontrar-la-armonia-en-la-estanteria/
Title: Informe 2025: Encontrar la armonía en la estantería
Description: Descubra el informe 2025 de NielsenIQ sobre armonía en los lineales y cómo optimizar productos y rendimiento con marcas de distribuidor.
Allow: https://nielseniq.com/global/es/news-center/2019/los-consumidores-gastaron-210-000-millones-de-euros-en-smartphones-en-todo-el-mundo-durante-la-primera-mitad-de-2019/
Title: Los consumidores gastaron 210.000 millones de euros en Smartphones en todo el mundo durante la primera mitad de 2019
Description: Tras el fuerte impulso del año pasado, se espera que los consumidores gasten 1 billón de euros en bienes de consumo tecnológicos en 2019, de los cuales alrededor del 43% serán smartphones
Allow: https://nielseniq.com/global/es/info/brand-identity/
Title: Brand identity: how to create a brand identity & more | NİQ
Description: ¿Qué es la identidad de marca y por qué es importante? Descúbrelo con nuestra guía sobre cómo crear una identidad de marca, que incluye definición, elementos y ejemplos.
Allow: https://nielseniq.com/global/es/news-center/2016/gfk-impulsa-su-digitalizacion-global-con-la-adquisicion-del-especialista-en-paneles-digitales-netquest/
Title: GfK impulsa su digitalización global con la adquisición del especialista en paneles digitales Netquest
Description: GfK adquiere Netquest, el proveedor líder en paneles de acceso con una importante presencia en España, Portugal y América Latina.
Allow: https://nielseniq.com/global/es/news-center/2021/como-crear-experiencias-de-marca-en-el-consumidor-mediante-la-investigacion/
Title: Cómo crear experiencias de marca en el consumidor mediante la investigación - NIQ
Description: Para obtener un conocimiento más profundo de las marcas, el consumidor y el mercado, GfK Brand Architect emplea una innovadora técnica.
Allow: https://nielseniq.com/global/es/news-center/2021/el-77-de-los-oyentes-de-audio-digital-recuerdan-haber-escuchado-publicidad-2/
Title: El 77% de los oyentes de Audio Digital recuerdan haber escuchado publicidad - NIQ
Description: El Estudio de Audio Digital 2021 revela las principales tendencias del audio digital en España, tanto entre los oyentes como en la industria digital.
Allow: https://nielseniq.com/global/es/news-center/2015/lo-que-mas-le-estresa-al-44-de-la-poblacion-en-espana-es-la-cantidad-de-dinero-que-tiene-para-vivir-2/
Title: Lo que mas le estresa al 44% de la poblacion en España es la cantidad de dinero que tiene para vivir
Description: Estudio Global GfK Principales causas del estrés
Allow: https://nielseniq.com/global/es/insights/education/2022/el-social-shopping-es-el-futuro-del-comercio-electronico/
Title: El Social Shopping es el futuro del comercio electrónico - NIQ
Description: El comercio social, los súper apps y las compras por móvil pueden ser fenómenos nuevos para muchos, pero son motores clave del comercio electrónico en Asia.
Allow: https://nielseniq.com/global/es/info/business-development/
Title: Business development - NIQ
Description: Descubra oportunidades de crecimiento con las Soluciones de Desarrollo de Negocio de NIQ. Adapte estrategias, establezca relaciones, amplíe mercados, innove productos. Asóciese con nosotros para un crecimiento sostenible.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-y-minderest-unen-sus-fuerzas-para-apostar-por-la-inteligencia-de-precios-4/
Title: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios. - NIQ
Description: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios.
Allow: https://nielseniq.com/global/es/events/2025/anuga-select-brasil-2025/
Title: Anuga Select Brasil 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2023/como-su-estrategia-de-precios-puede-ayudarle-a-mantenerse-por-delante-de-la-inflacion/
Title: Cómo su estrategia de precios puede ayudarle a mantenerse por delante de la inflación - NIQ
Description: La inflación golpeó y sus costos han aumentado. ¿Cuál es su próximo movimiento? Aquí hay consideraciones para ayudarle a definir una estrategia de precios ganadora.
Allow: https://nielseniq.com/global/es/info/examples-of-competitive-pricing/
Title: Examples of competitive pricing - NIQ
Description: Obtenga más información sobre el análisis de precios competitivos con NIQ.
Allow: https://nielseniq.com/global/es/news-center/2015/espana-ocupa-la-posicion-12-en-el-indice-mundial-de-marca-nacion-2/
Title: España ocupa la posición 12 en el Índice mundial de Marca Nación
Description: España ha perdido un puesto en el ranking Marca Nación en comparación con el año pasado. De esta forma, nuestro país se coloca actualmente en el puesto 12, entre 50 países.
Allow: https://nielseniq.com/global/es/news-center/2016/hacia-un-nuevo-bienestar-2/
Title: Hacia un nuevo bienestar
Description: Los consumidores se debaten entre productos que les proporcionen salud y placer
Allow: https://nielseniq.com/global/es/insights/education/2022/las-tiendas-sin-caja-tendencia-o-realidad/
Title: Las tiendas sin caja: ¿tendencia o realidad? - NIQ
Description: Para muchos, las tiendas sin caja son una experiencia minorista repleta de tecnología. Necesitan las pequeñas y medianas empresas darles prioridad en su estrategia de crecimiento?
Allow: https://nielseniq.com/global/es/news-center/2022/el-observatorio-de-branding-conmemora-sus-10-anos-con-foco-en-el-roi-de-las-marcas/
Title: El Observatorio de Branding conmemora sus 10 años con foco en el ROI de las marcas - NIQ
Description: La 10ª edición del Observatorio de Branding se ha celebrado en Madrid con profesionales de la marca clave del sector.
Allow: https://nielseniq.com/global/es/news-center/2015/el-poder-adquisitivo-en-espana-se-acerca-a-la-media-europea-2/
Title: El poder adquisitivo en España se acerca a la media Europea
Description: Estudio GfK Purchasing Power 2015 EL PODER ADQUISITIVO EN ESPAÑA SE ACERCA A LA MEDIA EUROPEA​
Allow: https://nielseniq.com/global/es/news-center/2018/crece-el-optimismo-en-espana-mejoran-las-expectativas-economicas-de-ingresos-y-la-disposicion-a-comprar/
Title: Crece el optimismo en España: mejoran las expectativas económicas, de ingresos y la disposición a comprar
Description: Tras cerrar un primer trimestre con caídas en los tres índices, la población en España ha cambiado su percepción respecto a las expectativas económicas, de ingresos y de gasto durante abril, mayo y junio, con subidas destacadas en los tres indicadores.
Allow: https://nielseniq.com/global/es/news-center/2020/indice-de-expectativas-de-los-directores-de-marketing-2o-semestre-2020-2/
Title: Índice de Expectativas de los Directores de Marketing (2º semestre 2020)
Description: El estudio directores de Marketing en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/info/customer-acquisition/
Title: Customer acquisition - NIQ
Description: Desbloquee las oportunidades de crecimiento con las soluciones de captación de clientes de NIQ. Impulse las conversiones, optimice las estrategias y llegue a su público objetivo. ¡Impulse su negocio hoy mismo!
Allow: https://nielseniq.com/global/es/news-center/2024/mas-alla-de-los-boomers-quienes-son-los-bloomerx-el-nuevo-segmento-de-la-poblacion/
Title: Más allá de los boomers: ¿quiénes son los BloomerX, el nuevo segmento de la población? - NIQ
Description: Las personas entre 50 y 65 años se encuentran en un momento vital muy importante marcado por sus aspiraciones a una buena vida y un uso intensivo de Internet
Allow: https://nielseniq.com/global/es/news-center/2018/gfk-clima-de-consumo-para-europa-cuarto-trimestre-de-2017-2/
Title: GfK Clima de Consumo para Europa, cuarto trimestre de 2017
Description: El crecimiento de la economía española ya no es suficiente para alimentar el optimismo de la población.
Allow: https://nielseniq.com/global/es/insights/education/2022/la-planificacion-del-surtido-se-facilita-con-la-simulacion-y-la-automatizacion/
Title: Planificación de surtido con simulación y automatización
Description: Simulation and automation are helping grocers and suppliers innovate with on-point assortment planning strategies to accelerate growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/gfk-retailtech-xperience-estrategias-para-potenciar-las-ventas-y-fortalecer-la-marca-en-retailers-de-tcg/
Title: GfK RetailTech Xperience: Estrategias para potenciar las ventas y fortalecer la marca en retailers de TCG - NIQ
Description: Con los bienes de tecnología como foco de análisis, desde GfK compartimos insights muy relevantes desde nuestras tres unidades de negocio en España, capaces de aportar una visión 360 del consumidor tecnológico.
Allow: https://nielseniq.com/global/es/events/2025/niq-evento-en-madrid/
Title: Regístrese a nuestro evento en Madrid - NIQ
Description: Nos complace invitarle a nuestro evento en marzo, en el que presentaremos una visión precisa del futuro del consumidor español, de las oportunidades de crecimiento y de cómo el desarrollo de AI en Discover va a revolucionar su creación de insights relevantes.
Allow: https://nielseniq.com/global/es/news-center/2021/las-ventas-de-bienes-de-consumo-no-alimentario-caen-un-3-en-europa/
Title: Las ventas de bienes de consumo no alimentario caen un 3% en Europa - NIQ
Description: Conoce los principales indicadores del retail europeo, distinguiendo entre tipos de bienes.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/como-ha-impactado-la-inflacion-en-el-comportamiento-del-consumidor/
Title: ¿Cómo ha impactado la inflación en el comportamiento del consumidor? - NIQ
Description: Nuevos datos de NielsenIQ para determinar la mejor manera de atraer a los consumidores durante este período inflacionario.
Allow: https://nielseniq.com/global/es/news-center/2021/adriana-delgado-se-incorpora-como-senior-client-service-executive/
Title: Adriana Delgado se incorpora como Senior Client Service Executive - NIQ
Description: El equipo de GfK DAM continúa reforzándose con la incorporación de Adriana Delgado como Senior Client Service Executive.
Allow: https://nielseniq.com/global/es/insights/success-story/2022/nital-anticiparse-y-reaccionar-a-las-tendencias-del-mercado-y-del-negocio-con-gfknewron-consumer-y-predict/
Title: Reforzar la planificación basada en datos con gfknewron
Description: Cómo el acceso a datos casi en tiempo real y a predicciones basadas en IA reforzaron el enfoque de los datos que Nital usó en la planificación
Allow: https://nielseniq.com/global/es/news-center/2023/nace-el-sello-de-audiencia-medida-por-gfk-dam-como-garantia-de-transparencia-para-la-publicidad-digital/
Title: Nace el Sello de Audiencia Medida por GfK DAM como garantía de transparencia para la publicidad digital - NIQ
Description: Surge como respuesta a la demanda del mercado publicitario y de los anunciantes para invertir eficientemente en audiencias publicitarias fiables medidas por el currency designado por la industria digital.
Allow: https://nielseniq.com/global/es/news-center/2015/innovacio-i-disrupcio-la-via-cap-al-futur-de-les-marques/
Title: Innovació i disrupció: la via cap al futur de les marques
Description: 5ª Edició de l’Observatori de Branding En un entorn econòmic incert com l’actual, amb una constant exigència d’adaptació i competitivitat, tant les marques com els models tradicionals de negoci han de ser capaces de respondre amb eficàcia a les múltiples disrupcions que els hi presentarà el futur.
Allow: https://nielseniq.com/global/es/news-center/2015/el-pragmatismo-y-la-transparencia-son-fundamentales-para-conquistar-a-los-millennials/
Title: El pragmatismo y la transparencia son fundamentales para conquistar a los millennials
Description: Evento Gran Consumo Tendencias y segmentos clave
Allow: https://nielseniq.com/global/es/insights/analysis/2024/las-marcas-propias-crecen-mas-rapido-en-latinoamerica-vs-global/
Title: Las marcas propias crecen más rápido en Latinoamérica vs. Global - NIQ
Description: Las marcas propias en Latinoamérica crecen 14,2% en valor, superando el crecimiento global. ¿Cómo es su desarrollo en los principales países?
Allow: https://nielseniq.com/global/es/insights/education/2022/tres-pasos-esenciales-para-poner-su-producto-en-el-lineal/
Title: Tres pasos esenciales para poner su producto en el lineal - NIQ
Description: Conocer el panorama de la venta al por menor, comprender la categoría de su producto y desarrollar un plan estratégico de salida al mercado son tres áreas claves en las que se puede aprovechar la inteligencia de mercado para colocar un producto en los lineales.
Allow: https://nielseniq.com/global/es/news-center/2020/perspectivas-de-iedm-1er-semestre-2021/
Title: Perspectivas de IEDM 1er semestre 2021 - NIQ
Description: El optimismo gana terreno al pesimismo en las perspectivas de los directores de Marketing según la XXIX Ola del IEDM.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/mas-que-monetizacion-retail-media-se-trata-de-obtener-valor-a-partir-de-insights-de-los-consumidores/
Title: Más que monetización, Retail Media se trata de obtener valor a partir de insights de los consumidores - NIQ
Description: El análisis de NielsenIQ examina el valor real del Retail Media: la obtención de información valiosa sobre los consumidores.
Allow: https://nielseniq.com/global/es/info/competitive-product-analysis/
Title: Competitive Product Analysis - NIQ
Description: Obtenga más información sobre el análisis de productos competitivos con NIQ.
Allow: https://nielseniq.com/global/es/insights/report/2023/gfk-una-de-las-protagonistas-de-aedemo-tv-2023/
Title: GfK, una de las protagonistas de AEDEMO TV 2023 - NIQ
Description: La 38ª edición del seminario AEDEMO TV 2023 ha culminado en Sitges (Barcelona) con una presencia muy especial de GfK.
Allow: https://nielseniq.com/global/es/news-center/2020/data-e-commerce-y-tecnologia-las-areas-del-marketing-digital-con-mayores-expectativas-laborales-2/
Title: Data, e-commerce y tecnología, las áreas del marketing digital con mayores expectativas laborales - NIQ
Description: IAB Spain,ha presentado la 2ª Edición del Estudio de Mercado Laboral en Marketing Digital 2020, elaborado por GfK a partir de 800 entrevistas a profesionales de distintas ramas del marketing, la publicidad o la comunicación digital españoles
Allow: https://nielseniq.com/global/es/insights/analysis/2022/tendencias-que-dan-forma-a-la-distribucion-mundial-de-bienes-de-consumo/
Title: Tendencias que dan forma a la distribución mundial de bienes de consumo - NIQ
Description: Retail Measurement Services (RMS) de NielsenIQ, líderes en la industria, han identificado nuevos y significativos cambios en el comportamiento actual del consumidor y en el panorama del canal minorista de bienes de consumo en todo el mundo.
Allow: https://nielseniq.com/global/es/news-center/2015/innovacion-y-disrupcion-la-via-al-futuro-de-las-marcas/
Title: Innovación y disrupción: la vía al futuro de las marcas
Description: 5ª Edición del Observatorio de Branding En un entorno económico incierto como el actual, con una constante exigencia de adaptación y competitividad, tanto las marcas como los modelos tradicionales de negocio deben de ser capaces de responder con eficacia a las múltiples disrupciones que les deparará el futuro.
Allow: https://nielseniq.com/global/es/insights/report/2023/nueve-de-cada-diez-consumidores-informan-aumentos-en-los-precios-del-alcohol-en-locales-on-premise-de-mexico/
Title: Nueve de cada diez consumidores informan aumentos en los precios del alcohol en locales On Premise de México - NIQ
Description: ¿Cuáles son los hábitos más recientes de los mexicanos cuando salen a comer y beber afuera, y cómo están respondiendo a temas de actualidad como la inflación y la prohibición de fumar?
Allow: https://nielseniq.com/global/es/news-center/2022/aida-mendez-se-incorpora-como-directora-de-gfk-dam-medidor-oficial-del-consumo-digital-en-espana/
Title: Aida Méndez se incorpora como directora de GfK DAM, medidor oficial del consumo digital en España - NIQ
Description: Aida Méndez aporta en GfK DAM su expertise en análisis de medios y diseño de estrategia digital junto a los principales players de la industria digital.
Allow: https://nielseniq.com/global/es/news-center/2016/espana-sube-una-posicion-en-el-ranking-mundial-marca-pais-2/
Title: España sube una posición en el ranking mundial Marca País
Description: España sube una posición en el ranking mundial Marca País
Allow: https://nielseniq.com/global/es/news-center/2018/estudio-el-mercado-espanol-de-la-optica-facturo-2-080-millones-de-euros-en-2017-2/
Title: Estudio: El mercado español de la Óptica facturó 2.080 millones de euros en 2017
Description: Madrid, 13 de abril de 2018 – GfK da a conocer en la feria Expo-Óptica las cifras del sector de la Óptica en cuatro mercados claves dentro de Europa: España, Italia, Francia y Alemania. Nuestro sistema de monitorización de puntos de venta confirma un tamaño conjunto de mercado de 17.600 millones de euros en 2017, de los cuales 2.080 corresponden a España.
Allow: https://nielseniq.com/global/es/info/competitive-environment-analysis/
Title: Competitive environment analysis - NIQ
Description: Obtenga más información sobre el análisis del entorno competitivo con NIQ.
Allow: https://nielseniq.com/global/es/news-center/2017/a-pesar-de-su-alto-poder-de-compra-las-marcas-suelen-olvidar-a-los-consumidores-entre-50-y-65-anos-2/
Title: A pesar de su alto poder de compra, las marcas suelen olvidar a los consumidores entre 50 y 65 años
Description: Este target ofrece grandes oportunidades: representa el 21% de la población y el 29% del consumo. Además ganan un 30% más y gastan el 70% de sus ingresos.
Allow: https://nielseniq.com/global/es/info/branding/
Title: Branding: definition, strategies, types & more | NIQ
Description: ¿Qué es el branding y por qué es importante? Esto es lo que las empresas deben saber sobre los distintos tipos de estrategia de marca y las ventajas que ofrecen.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/una-mirada-al-crecimiento-de-las-pequenas-y-medianas-empresas/
Title: Una mirada al crecimiento de las pequeñas y medianas empresas. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/innovacion-y-disrupcion-la-via-al-futuro-de-las-marcas-2/
Title: Innovación y disrupción: la vía al futuro de las marcas
Description: 5ª Edición del Observatorio de Branding En un entorno económico incierto como el actual, con una constante exigencia de adaptación y competitividad, tanto las marcas como los modelos tradicionales de negocio deben de ser capaces de responder con eficacia a las múltiples disrupciones que les deparará el futuro.
Allow: https://nielseniq.com/global/es/news-center/2022/nielseniq-mexico-es-una-de-las-super-empresas-para-trabajar-en-mexico-2022/
Title: NielsenIQ México es una de las Súper Empresas para trabajar en México 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/datos-smb-experiencia-no-necesaria/
Title: Datos SMB: Experiencia no necesaria - NIQ
Description: El análisis avanzado puede parecer muy complejo, pero es más accesible de lo que uno podría pensar, no hay necesidad de dudar cuando se trata de su viaje fusionado con la información.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-factores-para-una-buena-vida-2/
Title: Estudio Global: Factores para una buena vida
Description: Una buena salud, seguridad financiera, tiempo libre y viajar por placer son las opciones más elegidas por la mayoría de los entrevistados en España.
Allow: https://nielseniq.com/global/es/insights/analysis/2024/los-desafios-del-crecimiento-en-2024-las-claves-para-construir-un-plan-exitoso/
Title: Los desafíos del crecimiento en 2024, las claves para construir un plan exitoso - NIQ
Description: Descubra cómo impulsar el crecimiento de su marca en 2024 a través de un plan estratégico eficaz que identifique oportunidades y contemple todos los perfiles de público potencial de su marca. Consulte el artículo "Los Desafíos del Crecimiento".
Allow: https://nielseniq.com/global/es/landing-page/retail-spend-barometer-peru/
Title: NIQ Retail Spend Barometer – Peru Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Peru's retail strategy for 2024.
Allow: https://nielseniq.com/global/es/landing-page/bases/
Title: NielsenIQ BASES - See tomorrow, today
Description: Los más innovadores consiguen el triple de rendimiento. Construir marcas más grandes y mejores a la primera: por eso existe BASES. Le ayudamos a tomar esas decisiones difíciles y a optimizar eficazmente desde el principio.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/indice-de-expectativas-de-los-directores-de-marketing-segundo-semestre-2020-2/
Title: Índice de Expectativas de los Directores de Marketing (Segundo semestre 2020) - NIQ
Description: Reúne las opiniones de los CMO en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/news-center/2017/espana-la-seguridad-en-caso-de-accidente-la-prestacion-mas-importante-de-un-coche/
Title: España: la seguridad en caso de accidente, la prestación más importante de un coche
Description: Estudio Global GfK: Importancia de las prestaciones de los vehículos
Allow: https://nielseniq.com/global/es/insights/analysis/2021/cual-es-el-siguiente-paso-para-el-marketing-de-marcas-post-covid/
Title: ¿Cuál es el siguiente paso para el marketing de marcas post-Covid? - NIQ
Description: La inversión es la clave para mantener la fidelidad a una marca y asegurar un crecimiento sostenible
Allow: https://nielseniq.com/global/es/info/strategic-competitive-analysis/
Title: Strategic competitive analysis - NIQ
Description: Análisis competitivo estratégico ✓ Definición ✓ ¿Se benefician realmente las empresas de él ✓ ¡Conozca cómo NIQ ayuda a las empresas a establecer un análisis competitivo estratégico ahora!
Allow: https://nielseniq.com/global/es/info/marketing-funnel/
Title: Marketing funnel - NIQ
Description: Explore la importancia de comprender la dinámica del mercado global, sus efectos y cómo los servicios de investigación de mercado y análisis de datos de NIQ pueden ayudar a las empresas a adaptarse y seguir siendo competitivas.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-ficha-a-laura-llamas-para-liderar-la-estrategia-de-cliente-de-gfk-dam-2/
Title: GfK ficha a Laura Llamas para liderar la estrategia de cliente de GfK DAM - NIQ
Description: Laura Llamas, con gran expertise en la industria de medios, se incorpora como Client Service Manager en el equipo de GfK DAM.
Allow: https://nielseniq.com/global/es/events/2025/nielseniq-en-expo-antad-2025/
Title: NielsenIQ en Expo ANTAD 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/info/customer-segmentation/
Title: Customer segmentation - NIQ
Description: ¿Qué es la segmentación de clientes y por qué es importante? Conozca los tipos de segmentación de clientes, modelos, ejemplos, estrategias y mucho más en NIQ.com.
Allow: https://nielseniq.com/global/es/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/crece-un-75-el-numero-de-compradores-a-traves-de-smartphones-en-seis-meses-2/
Title: Crece un 75% el número de compradores a través de smartphones en seis meses
Description: Observatorio eCommerce GfK
Allow: https://nielseniq.com/global/es/insights/analysis/2022/mantenga-el-exito-de-su-producto-en-el-estante/
Title: Mantenga el éxito de su producto en el estante - NIQ
Description: Ha descubierto cómo vender su producto a sus minoristas clave y ha llegado al estante. Ahora es el momento de mantener y, posiblemente, aumentar el espacio asignado.
Allow: https://nielseniq.com/global/es/info/dynamic-pricing/
Title: Dynamic pricing - NIQ
Description: Descubra la importancia de los precios dinámicos, su papel en las operaciones comerciales, ventajas, medición y cómo las soluciones de NIQ pueden mejorar sus estrategias de precios competitivos.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-gana-el-concurso-de-medicion-de-audiencias-de-television-en-portugal-2/
Title: GfK gana el concurso de medición de audiencias de televisión en Portugal - NIQ
Description: GfK se ha impuesto a otras candidaturas competidoras y renueva el contrato por cinco años.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-y-minderest-unen-sus-fuerzas-para-apostar-por-la-inteligencia-de-precios/
Title: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios. - NIQ
Description: GfK y Minderest unen sus fuerzas para apostar por la inteligencia de precios.
Allow: https://nielseniq.com/global/es/insights/education/2022/reequilibrar-el-surtido-minorista-para-crecer-e-innovar-en-la-reapertura-de-los-mercados/
Title: Optimizar el surtido minorista para poder crecer en la difícil realidad del 2022 - NIQ
Description: Los rápidos cambios en la dinámica de los consumidores están reescribiendo los surtidos del minorista, lo que obliga a las empresas a ser proactivas para mantenerse al día.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/haga-que-la-voz-de-su-marca-resuene-las-caracteristicas-de-la-marca-por-las-que-vuelven-los-consumidores/
Title: La voz de marca que hace volver al consumidor
Description: ¿Por qué molestarse con la resonancia de la marca? Porque mantiene a sus consumidores leales a su marca. Esto es lo que están buscando.
Allow: https://nielseniq.com/global/es/events/2025/nielseniq-en-walmart-growth-summit-2025/
Title: NielsenIQ en Walmart Growth Summit 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2022/advanced-analytics-puede-dar-ventaja-a-las-empresas-de-consumo-masivo/
Title: Advanced Analytics puede dar ventaja a las empresas de consumo masivo - NIQ
Description: Mediante el uso estratégico de advanced CPG analytics, puede predecir las acciones futuras y preparar a su empresa para el éxito.
Allow: https://nielseniq.com/global/es/news-center/2016/las-expectativas-de-consumo-se-mantienen-en-espana-mientras-las-economicas-siguen-cayendo-2/
Title: Las expectativas de consumo se mantienen en España, mientras las económicas siguen cayendo
Description: Las expectativas económicas en España siguen bajando durante el segundo trimestre de 2016, pero de forma más moderada
Allow: https://nielseniq.com/global/es/info/competitive-strategy-analysis/
Title: Competitive strategy analysis - NIQ
Description: Análisis de la estrategia competitiva ✓ Definición ✓ ¿Qué es el análisis competitivo, y cómo NIQ ayuda a mejorar el éxito de las empresas mediante la implementación de esta estrategia?
Allow: https://nielseniq.com/global/es/news-center/2023/david-calbo-nuevo-senior-researcher-en-el-area-digital-solutions-de-gfk/
Title: David Calbo, nuevo Senior Researcher en el área Digital Solutions de GfK - NIQ
Description: La incorporación de David Calbo viene a reforzar el área de Digital Solutions dentro de la compañía.
Allow: https://nielseniq.com/global/es/info/brand-awareness/
Title: Brand awareness - NIQ
Description: ¿Qué es la notoriedad de marca y por qué es importante tener una estrategia de notoriedad de marca? Descubra cómo medir y aumentar la notoriedad de marca y mucho más en NIQ.com.
Allow: https://nielseniq.com/global/es/news-center/2021/enrique-garcia-nuevo-senior-operations-manager-en-gfk-dam-2/
Title: Enrique García, nuevo Senior Operations Manager en GfK DAM - NIQ
Description: Con más de 15 años de expertise técnico en medición digital, Enrique García se incorpora como Senior Operations Manager en GfK.
Allow: https://nielseniq.com/global/es/news-center/2025/el-lanzamiento-de-tiktok-shop-dispara-el-social-e-commerce-en-espana-segun-datos-de-nielsen/
Title: El lanzamiento de TikTok Shop dispara el social e-commerce en España, según datos de Nielsen - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/info/promotional-pricing/
Title: Promotional pricing - NIQ
Description: Precios promocionales ✓ Definición ✓ Cómo y por qué las empresas se benefician de ellos ✓ ¡Conoce cómo NIQ ayuda a las empresas a elaborar campañas estratégicas de precios promocionales ahora!
Allow: https://nielseniq.com/global/es/insights/analysis/2022/los-cuatro-consumidores-de-pequenos-y-medianos-negocios/
Title: Los cuatro consumidores de pequeños y medianos negocios - NIQ
Description: Descubra los diversos tipos de compradores de marca, desde los más agnósticos en términos de elección de marca, hasta aquellos con las preferencias de marca más exclusivas.
Allow: https://nielseniq.com/global/es/news-center/2022/comision-de-seguimiento-de-la-medicion-de-audiencias-digitales-en-espana-y-gfk/
Title: Comisión de Seguimiento de la Medición de Audiencias Digitales en España y GfK - NIQ
Description: Comunicado conjunto
Allow: https://nielseniq.com/global/es/info/customer-segmentation-examples/
Title: Análisis de Segmentación de Clientes: Beneficios y Ejemplos
Description: Explora ejemplos de segmentación de clientes en sectores como alimentos, automotriz y minorista. Optimiza estrategias con análisis basado en datos.
Allow: https://nielseniq.com/global/es/news-center/2021/apoyo-contundente-de-la-industria-digital-espanola-a-gfk-dam-en-la-medicion-de-audiencias-y-consumos-digitales/
Title: Apoyo contundente de la industria digital española a GfK DAM en la medición de audiencias y consumos digitales - NIQ
Description: GfK DAM, currency oficial de medición del consumo digital en España, recibe el apoyo de los principales players de la industria digital española.
Allow: https://nielseniq.com/global/es/events/2024/bases-latam-roadshow-mexico/
Title: BASES LATAM Roadshow - Ciudad de Mexico - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/info/competitive-landscape-analysis/
Title: Competitive Landscape Analysis - NIQ
Description: Más información sobre el análisis del panorama competitivo con NIQ.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/black-friday-2022-productos-de-tecnologia-de-consumo-espana/
Title: Black Friday 2022 Productos de tecnología de consumo España - NIQ
Description: Infografía BlackFriday 2022 de los mercados Tecnología de consumo español. Descubre los productos y categorías más vendidos, tendencias del canal Online...
Allow: https://nielseniq.com/global/es/info/customer-experience/
Title: Customer experience - NIQ
Description: Explore la importancia de la experiencia del cliente, estrategias eficaces, ejemplos del mundo real y métricas para la medición. Descubra cómo NIQ puede mejorar su experiencia de cliente.
Allow: https://nielseniq.com/global/es/news-center/2018/crece-el-optimismo-en-espana-mejoran-las-expectativas-economicas-de-ingresos-y-la-disposicion-a-comprar-2/
Title: Crece el optimismo en España: mejoran las expectativas económicas, de ingresos y la disposición a comprar
Description: Tras cerrar un primer trimestre con caídas en los tres índices, la población en España ha cambiado su percepción respecto a las expectativas económicas, de ingresos y de gasto durante abril, mayo y junio, con subidas destacadas en los tres indicadores.
Allow: https://nielseniq.com/global/es/events/2025/niq-bases-breakthrough-innovations/
Title: NIQ BASES Breakthrough Innovations - NIQ
Description: Te invitamos a la primera edición del “Breakthrough Innovations” en España, un evento en Madrid que dedicaremos en exclusiva a la innovación.
Allow: https://nielseniq.com/global/es/insights/education/2022/el-valor-de-la-incrementalidad-obtener-la-vision-completa-del-surtido/
Title: Valor de Incrementalidad – Visión completa del surtido
Description: El análisis de incrementalidad determinará los productos que tendrán mayor impacto en las decisiones de los compradores y en las ventas.
Allow: https://nielseniq.com/global/es/events/2025/sai-mx-event-series-rgm/
Title: SA&I MX Event Series-RGM - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2025/one-version-of-truth-mexico/
Title: One Version of Truth México - NIQ
Description: Descarga la presentación con información relevante para fabricantes y retailers del consumo mexicano en 2025.
Allow: https://nielseniq.com/global/es/news-center/2020/espana-resultados-de-ventas-bienes-tecnologicos-black-friday-analisis/
Title: Espana resultados de ventas bienes tecnologicos Black Friday análisis - NIQ
Description: Espana resultados de ventas Black Friday análisis sobre mercados de Bienes Tecnológicos de Consumo
Allow: https://nielseniq.com/global/es/news-center/2019/el-mercado-global-de-dispositivos-de-audio-continua-su-trayectoria-de-crecimiento/
Title: El mercado global de dispositivos de audio continúa su trayectoria de crecimiento
Description: Entre enero y junio de 2019, el mercado global de dispositivos de audio, excluyendo Norteamérica, creció un +15% en comparación con el mismo periodo del año anterior.
Allow: https://nielseniq.com/global/es/news-center/2021/adriana-delgado-se-incorpora-como-senior-client-service-executive-2/
Title: Adriana Delgado se incorpora como Senior Client Service Executive - NIQ
Description: El equipo de GfK DAM continúa reforzándose con la incorporación de Adriana Delgado como Senior Client Service Executive.
Allow: https://nielseniq.com/global/es/news-center/2020/indice-de-expectativas-de-los-directores-de-marketing-2o-semestre-2020-4/
Title: Índice de Expectativas de los Directores de Marketing (2º semestre 2020)
Description: El estudio directores de Marketing en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/about-us/jim-peck/
Title: Jim Peck - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/commentary/2022/desgranando-el-black-friday-2022-resultados-para-el-e-commerce/
Title: Desgranando el Black Friday 2022. Resultados para el E-commerce. - NIQ
Description: Desgranando el Black Friday 2022 y sus resultados para el E-commerce en Europa Occidental.
Allow: https://nielseniq.com/global/es/news-center/2015/por-tercer-trimestre-consecutivo-espana-lidera-las-expectativas-economicas-en-europa-pero-mantiene-el-freno-en-el-consumo/
Title: Por tercer trimestre consecutivo, España lidera las expectativas económicas en Europa, pero mantiene el freno en el consumo
Description: GfK Clima de Consumo para Europa, tercer trimestre de 2015 Por tercer trimestre consecutivo, España lidera las expectativas económicas en Europa, pero mantiene el freno en el consumo
Allow: https://nielseniq.com/global/es/news-center/2023/la-industria-digital-y-sus-profesionales-ya-pueden-certificarse-en-analitica-y-medicion-digital-con-gfk-dam/
Title: La industria digital y sus profesionales ya pueden certificarse en analítica y medición digital con GfK DAM - NIQ
Description: Tanto las organizaciones como los profesionales digitales y los estudiantes podrán capacitarse con GfK DAM, medidor oficial del consumo digital en España.
Allow: https://nielseniq.com/global/es/news-center/2018/las-ventas-durante-el-black-friday-continuan-creciendo-en-europa/
Title: Las ventas durante el Black Friday continúan creciendo en Europa
Description: Las ventas durante el Black Friday continúan creciendo en Europa
Allow: https://nielseniq.com/global/es/info/conversion-rate-optimization/
Title: Conversion rate optimization - NIQ
Description: Descubra el poder del CRO para impulsar las conversiones online. Conozca las estrategias, los datos y la experiencia de NIQ para obtener resultados óptimos.
Allow: https://nielseniq.com/global/es/insights/education/2022/porque-su-pyme-es-unica/
Title: ¿Por qué su PyME es única? - NIQ
Description: Cada empresa de FMCG, sea pequeña o mediana es única. Necesitan datos y análisis que coincidan con su realidad única y se ajusten a sus necesidades de crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2015/las-ventas-de-bienes-tecnologicos-muestran-un-inicio-de-ano-positivo-gracias-a-los-electrodomesticos-2/
Title: Las ventas de bienes tecnológicos muestran un inicio de año positivo gracias a los electrodomésticos
Description: El sector de bienes de consumo tecnológico (TCG) analizado por GfK TEMAX®, inicia el año suavemente en positivo, con un crecimiento del 0,6%.
Allow: https://nielseniq.com/global/es/info/predatory-pricing/
Title: Predatory Pricing - NIQ
Description: Precios predatorios ✓ Definición ✓ ¿Se benefician realmente las empresas de ellos ✓ Conoce cómo NIQ ayuda a las empresas a establecer una estrategia de precios a largo plazo ¡ahora!
Allow: https://nielseniq.com/global/es/news-center/2015/tomar-fotos-contactar-con-amigos-y-comparar-precios-los-usos-mas-frecuentes-del-movil-en-las-tiendas-en-espana/
Title: Tomar fotos, contactar con amigos y comparar precios, los usos más frecuentes del móvil en las tiendas, en España
Description: Estudio GfK Mobile Behavior
Allow: https://nielseniq.com/global/es/events/2025/retail-day-argentina/
Title: Retail Day: Argentina - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2020/perspectivas-de-iedm-1er-semestre-2021-2/
Title: Perspectivas de IEDM 1er semestre 2021 - NIQ
Description: El optimismo gana terreno al pesimismo en las perspectivas de los directores de Marketing según la XXIX Ola del IEDM.
Allow: https://nielseniq.com/global/es/info/product-promotion/
Title: Product promotion - NIQ
Description: Mejore las ventas y el crecimiento del mercado con las soluciones de promoción de productos de NIQ. Optimice los precios, aproveche la información basada en datos e impulse el éxito. ¡Asóciese con nosotros hoy mismo!
Allow: https://nielseniq.com/global/es/info/market-segmentation-examples/
Title: Estrategias de Segmentación de Mercado: Aprende con Ejemplos Reales
Description: Aprende cómo grandes marcas como Coca-Cola y Tesco utilizan la segmentación de mercado para personalizar estrategias, mejorar ventas y fidelizar clientes.
Allow: https://nielseniq.com/global/es/insights/analysis/2025/negocios-en-crecimiento-y-pymes-presten-atencion-no-pierdan-de-vista-las-marcas-propias/
Title: Negocios en crecimiento y PyMEs, presten atención: No pierdan de vista las marcas propias - NIQ
Description: En 2023, no fueron solo las PYMES las que compitieron con las marcas propias, sino los fabricantes de todos los tamaños, ya que su trayectoria de crecimiento se mantuvo constantemente por encima de la tasa de crecimiento del mercado de bienes de consumo. He aquí lo que hicieron bien.
Allow: https://nielseniq.com/global/es/industries/retail/win-with-price-and-promotion/
Title: Gane con el precio y las promociones
Description: Domine los precios y las promociones con las soluciones basadas en datos de NIQ. Mejore el rendimiento, impulse las ventas y aumente la fidelidad de los clientes con precios minoristas optimizados y análisis predictivos.
Allow: https://nielseniq.com/global/es/legal/terms-of-use/
Title: Terms of use - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/events/2024/bases-latam-roadshow-colombia/
Title: BASES LATAM Roadshow - Bogotá - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/events/2025/super-rio-br-2/
Title: Super Rio (BR) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/el-poder-adquisitivo-en-espana-se-situa-por-encima-de-la-media-europea-2/
Title: El poder adquisitivo en España se sitúa por encima de la media europea
Description: El poder adquisitivo en España se sitúa por encima de la media europea
Allow: https://nielseniq.com/global/es/insights/report/2022/aumento-de-la-confianza-la-satisfaccion-y-el-personal-en-los-establecimientos-de-consumo-on-premise-de-mexico/
Title: Aumento de la confianza, la satisfacción y el personal en los establecimientos de consumo on premise de México - NIQ
Description: El aumento de la confianza y la satisfacción de los consumidores mexicanos en cuanto a comer y beber fuera de casa está abriendo un emocionante potencial para los proveedores y operadores del sector de consumo on premise (en el establecimiento).
Allow: https://nielseniq.com/global/es/news-center/2016/espana-cierra-2015-liderando-las-expectativas-economicas-en-europa-pero-sin-recuperar-el-consumo/
Title: España cierra 2015 liderando las expectativas económicas en Europa, pero sin recuperar el consumo
Description: GfK Clima de Consumo para Europa, cuarto trimestre de 2015
Allow: https://nielseniq.com/global/es/insights/success-story/2024/hp-puesta-en-marcha-y-respaldo-de-iniciativas-estrategicas-basadas-en-gfknewron-consumer/
Title: Creación de iniciativas estratégicas basadas en gfknewron Consumer - NIQ
Description: HP utiliza la inteligencia de consumo de GfK para fundamentar acciones tácticas a corto plazo y decisiones estratégicas a medio y largo plazo.
Allow: https://nielseniq.com/global/es/news-center/2019/las-ventas-globales-de-smartphones-alcanzaron-los-522-mil-millones-de-dolares-en-2018-2/
Title: Las ventas globales de smartphones alcanzaron los 522 mil millones de dólares en 2018
Description: La tendencia a comprar gamas premium mientras se reduce la cantidad de bienes adquiridos marcó el mercado de los smartphones durante pasado 2018. Los últimos datos serán revelados durante el MWC de Barcelona.
Allow: https://nielseniq.com/global/es/insights/education/2022/3-preguntas-clave-de-la-estrategia-de-distribucion-para-pymes/
Title: 3 preguntas clave de la estrategia de distribución para PyMEs - NIQ
Description: Hay tres preguntas clave sobre la estrategia de distribución que debe revisar periódicamente para mantenerse al tanto de los cambios del mercado y ganar en su categoría.
Allow: https://nielseniq.com/global/es/news-center/2019/black-friday-ventas-mayores-que-en-navidad-y-enero-2/
Title: Black Friday: ventas mayores que en Navidad y enero
Description: Las ventas en la semana del Black Friday ya superan los ingresos navideños en Reino Unido, Francia, Alemania, Italia, España, Polonia y Brasil.
Allow: https://nielseniq.com/global/es/news-center/2015/el-poder-adquisitivo-en-espana-se-acerca-a-la-media-europea/
Title: El poder adquisitivo en España se acerca a la media Europea
Description: Estudio GfK Purchasing Power 2015 EL PODER ADQUISITIVO EN ESPAÑA SE ACERCA A LA MEDIA EUROPEA​
Allow: https://nielseniq.com/global/es/info/marketing-automation/
Title: Marketing automation - NIQ
Description: Descubra el poder de la automatización del marketing con NIQ. Optimice campañas, personalice experiencias e impulse el crecimiento de su negocio.
Allow: https://nielseniq.com/global/es/insights/report/2022/los-bares-y-restaurantes-lideran-el-crecimiento-del-consumo-on-premise-en-mexico/
Title: Los bares y restaurantes lideran el crecimiento del consumo On Premise en México - NIQ
Description: Informe de Preferencias del consumidor On Premise en México, de CGA por NielsenIQ, destaca que las visitas se mantienen bastante coherentes y que los consumidores están e los restaurantes (un 90 %) sobre los bares y las cafeterías cuando se trata de tipos de lugares favoritos.
Allow: https://nielseniq.com/global/es/insights/report/2024/ganar-en-el-retail-creacion-de-estrategias-eficaces-de-fijacion-de-precios-y-promociones-reporte-niq/
Title: Ganar en el retail: creación de estrategias eficaces de fijación de precios y promociones - Reporte NIQ - NIQ
Description: Top retailers utilizan estrategias de precios y promociones basadas en datos para aumentar los ingresos y la fidelidad. Descargue el reporte.
Allow: https://nielseniq.com/global/es/news-center/2019/tres-tendencias-que-dan-forma-al-mercado-global-de-grandes-electrodomesticos/
Title: Tres tendencias que dan forma al mercado global de Grandes Electrodomésticos
Description: A pesar de los tiempos difíciles para el comercio mundial, el mercado de Grandes Electrodomésticos crecio un +2,7% en la primera mitad del año.
Allow: https://nielseniq.com/global/es/news-center/2018/el-bienestar-ya-no-es-suficiente-para-el-consumidor-consciente-ahora-exige-valores-a-las-marcas-2/
Title: El bienestar ya no es suficiente para el Consumidor Consciente: ahora exige valores a las marcas
Description: El bienestar ya no es suficiente para conquistar a un Consumidor Consciente que exige valores a las marcas
Allow: https://nielseniq.com/global/es/news-center/2024/los-mayores-de-55-anos-en-espana-quienes-mas-tiempo-invierten-en-webs-y-apps-sobre-vivienda/
Title: Los mayores de 55 años en España, quienes más tiempo invierten en webs y apps sobre vivienda - NIQ
Description: La búsqueda online de vivienda es una actividad muy relevante en España. Descubre todas las claves de este tipo de navegación en este análisis de GfK DAM, medidor oficial del consumo digital en España.
Allow: https://nielseniq.com/global/es/news-center/2024/cada-persona-en-espana-dispone-de-6-017e-al-ano-para-gastar-en-tiendas/
Title: Cada persona en España dispone de 6.017€ al año para gastar en tiendas - NIQ
Description: El GfK Retail Purchasing Power Europe 2024 determina la cantidad de dinero que los ciudadanos pueden destinar a compras en el retail físico y online.
Allow: https://nielseniq.com/global/es/news-center/2018/el-bienestar-ya-no-es-suficiente-para-el-consumidor-consciente-ahora-exige-valores-a-las-marcas/
Title: El bienestar ya no es suficiente para el Consumidor Consciente: ahora exige valores a las marcas
Description: El bienestar ya no es suficiente para conquistar a un Consumidor Consciente que exige valores a las marcas
Allow: https://nielseniq.com/global/es/info/brand-architecture/
Title: Brand architecture - NIQ
Description: ¿Por qué es esencial la arquitectura de marca para las empresas? Aquí está todo lo que los líderes deben saber, desde los tipos de marcos hasta los árboles de decisión de la arquitectura de marca.
Allow: https://nielseniq.com/global/es/info/market-segmentation/
Title: Market segmentation - NIQ
Description: Segmentación de mercados ✓ Definición ✓ Ventajas ✓ Importancia ✓ Tipos ✓ Métodos ✓ Ejemplos. ¡Contáctanos ahora para segmentar tu mercado!
Allow: https://nielseniq.com/global/es/news-center/2023/aunque-mejoran-lentamente-las-expectativas-en-espana-y-europa-no-se-espera-una-reactivacion-de-las-ventas/
Title: Aunque mejoran lentamente las expectativas en España y Europa, no se espera una reactivación de las ventas - NIQ
Description: GfK Euro Clima de Consumo: a pesar de continuar su tendencia mes a mes hacia un mayor optimismo de la población europea respecto a las expectativas económicas y de ingresos, muestra un persistente estancamiento en la disposición a comprar de las familias.
Allow: https://nielseniq.com/global/es/news-center/2015/por-tercer-trimestre-consecutivo-espana-lidera-las-expectativas-economicas-en-europa-pero-mantiene-el-freno-en-el-consumo-2/
Title: Por tercer trimestre consecutivo, España lidera las expectativas económicas en Europa, pero mantiene el freno en el consumo
Description: GfK Clima de Consumo para Europa, tercer trimestre de 2015 Por tercer trimestre consecutivo, España lidera las expectativas económicas en Europa, pero mantiene el freno en el consumo
Allow: https://nielseniq.com/global/es/news-center/2015/segun-gfk-solo-el-27-de-los-espanoles-siente-pasion-por-la-comida-y-por-cocinar/
Title: Según GfK, sólo el 27% de los españoles siente pasión por la comida y por cocinar
Description: Estudio global GfK Cocina
Allow: https://nielseniq.com/global/es/insights/education/2022/el-valor-de-los-fracasos-en-el-mundo-de-las-pymes/
Title: El valor de los fracasos en el mundo de las PyMEs - NIQ
Description: Todas las empresas de FMCG deben tomar decisiones estratégicas para mantener su posición, así como para crecer. No todas las decisiones llegan a los resultados esperados, sin embargo, aprender de los fracasos puede ayudar a las PyMEs a tomar decisiones más seguras que conduzcan al crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-impulsa-tecnologia-para-un-conocimiento-integral-del-customer-journey-en-el-e-commerce/
Title: GfK impulsa tecnología para un conocimiento integral del customer journey en el e-commerce - NIQ
Description: Así lo demuestran los datos de la consultora de investigación GfK, según los cuales más del 10% de los compradores online en España lo hicieron por primera vez durante la crisis del Covid-19.
Allow: https://nielseniq.com/global/es/insights/report/2023/the-fmcg-pulse-insights-de-fmcg-en-america-latina-para-2023/
Title: The FMCG Pulse: Insights de FMCG en América Latina para 2023 - NIQ
Description: FMCG Pulse: The Full View - Comprenda el panorama de la industria de FMCG en América Latina con Retail Measurement Data.
Allow: https://nielseniq.com/global/es/news-center/2023/gfk-dam-apuesta-por-el-sector-educativo-y-firma-un-acuerdo-con-la-universidad-nebrija/
Title: GfK DAM apuesta por el sector educativo y firma un acuerdo con la Universidad Nebrija - NIQ
Description: GfK DAM, medidor oficial del consumo digital en España, ha firmado un acuerdo con la Universidad Nebrija, cuyo objetivo radica en proporcionar a la institución los datos de navegación en España, cuya explotación tendrá una función principalmente pedagógica.
Allow: https://nielseniq.com/global/es/news-center/2019/estudio-gfk-next-marketing-trends-skills-2/
Title: Estudio GfK: Next Marketing Trends & Skills
Description: Estudio ESIC-GfK: Next Marketing Trends & Skills
Allow: https://nielseniq.com/global/es/news-center/2023/mejoran-las-expectativas-en-espana-aunque-no-suban-los-ingresos-y-el-gasto-siga-contenido/
Title: Mejoran las expectativas en España, aunque no suban los ingresos y el gasto siga contenido - NIQ
Description: España vuelve a la senda marcada en febrero y el mes de abril se cierra con mejoras en los indicadores analizados en el GfK Euro Clima de Consumo -expectativas económicas, previsión de ingresos en los hogares y disposición a comprar de las familias- aunque sin salir de valores que denotan pesimismo.
Allow: https://nielseniq.com/global/es/news-center/2016/espana-sube-una-posicion-en-el-ranking-mundial-marca-pais/
Title: España sube una posición en el ranking mundial Marca País
Description: España sube una posición en el ranking mundial Marca País
Allow: https://nielseniq.com/global/es/insights/report/2022/la-entrega-de-alcohol-crece-en-popularidad-en-mexico-pero-no-a-expensas-del-on-premise/
Title: La entrega de alcohol crece en popularidad en México - pero no a expensas del On Premise - NIQ
Description: El Informe de Impacto On Premise (consumo en el lugar) de CGA by NielsenIQ en México revisa alrededor de 1,000 visitantes de consumo en el lugar en todo el país para entender sus comportamientos recientes, cómo se sienten sobre el canal (incluyendo cualquier restricción de COVID-19) y sus intenciones de visitas para el próximo mes.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/el-aumento-de-la-inflacion-sera-a-corto-mediano-o-largo-plazo/
Title: ¿El aumento de la inflación será a corto, mediano o largo plazo? - NIQ
Description: Los países de todo el mundo asisten a una subida de la inflación, en algunos casos hasta alcanzar máximos históricos. En estos momentos, las marcas y minoristas de productos de consumo masivo se afanan por establecer las estrategias y avanzar en este ambiente de disrupción. Aunque resulta crucial abordar a corto plazo las cuestiones sobre los precios, un nuevo análisis de NielsenIQ indica que las empresas también deben planificar a más largo plazo.
Allow: https://nielseniq.com/global/es/news-center/2017/que-tecnologias-transformaran-la-vida-de-las-personas-este-ano-2/
Title: ¿Qué tecnologías transformarán la vida de las personas este año?
Description: Informe Tech Trends 2017
Allow: https://nielseniq.com/global/es/news-center/2017/gfk-gana-el-premio-a-la-innovacion-otorgado-por-la-bvm-en-alemania/
Title: GfK gana el Premio a la Innovación otorgado por la BVM en Alemania
Description: GfK gana el Premio a la Innovación otorgado por la Asociación Profesional Alemana para la Investigación Social y de Mercado.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-la-alimentacion-en-espana-en-busca-de-la-armonia/
Title: Estudio - La alimentación en España: en busca de la armonía
Description: Según los datos extraídos, las personas consultadas sienten que no pueden controlar la composición de los alimentos procesados, aunque quieran llevar una vida saludable.
Allow: https://nielseniq.com/global/es/info/sales-cycle/
Title: Sales cycle - NIQ
Description: Agilice su ciclo de ventas, impulse el crecimiento de los ingresos y mejore la satisfacción del cliente con NIQ. Descubra hoy mismo el poder de los procesos de ventas optimizados.
Allow: https://nielseniq.com/global/es/events/2025/expo-pack-guadalajara/
Title: Expo Pack Guadalajara - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/el-27-de-los-internautas-en-espana-cree-importante-estar-siempre-localizable-2/
Title: El 27% de los internautas en España cree importante estar siempre localizable
Description: Uno de cada cuatro internautas consultados en España cree que es importante estar siempre localizable, frente a un 16% que se muestra contrario a esta opción.
Allow: https://nielseniq.com/global/es/news-center/2019/estudio-gfk-next-marketing-trends-skills/
Title: Estudio GfK: Next Marketing Trends & Skills
Description: Estudio ESIC-GfK: Next Marketing Trends & Skills
Allow: https://nielseniq.com/global/es/news-center/2020/indice-de-expectativas-de-los-directores-de-marketing-2o-semestre-2020/
Title: Índice de Expectativas de los Directores de Marketing (2º semestre 2020)
Description: El estudio directores de Marketing en grandes empresas de automoción, banca, energía, gran consumo, salud, seguros, tecnología, retail y marketing.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/la-evolucion-de-las-pymes-en-la-union-europea/
Title: La evolución de las pymes en la Unión Europea - NIQ
Description: Las PYMES de la Unión Europea están siendo reconocidas por su contribución al crecimiento económico.
Allow: https://nielseniq.com/global/es/info/sales-promotion/
Title: Sales promotion - NIQ
Description: Maximice el potencial de crecimiento con estrategias de promoción de ventas. Infórmese sobre métodos, ventajas y desventajas, y aproveche ahora los conocimientos de mercado de NIQ.
Allow: https://nielseniq.com/global/es/news-center/2022/amvo-y-nielseniq-celebran-convenio-de-colaboracion-para-impulsar-el-ecosistema-de-ecommerce-a-traves-de-nielseniq-ebit/
Title: AMVO y NielsenIQ celebran convenio de colaboración para impulsar el ecosistema de eCommerce a través de NielsenIQ Ebit - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/los-cmo-anticipan-el-crecimiento-del-mercado-las-ventas-y-la-inversion-publicitaria-en-espana-durante-el-segundo-semestre-de-2023/
Title: Los CMO anticipan el crecimiento del mercado, las ventas y la inversión publicitaria en España durante el segundo semestre de 2023 - NIQ
Description: El Índice de Expectativas de los Directores de Marketing (IEDM) identifica las previsiones para el segundo semestre de 2023, por parte de más de 200 directores de Marketing pertenecientes a grandes compañías, de los principales sectores económicos en España.
Allow: https://nielseniq.com/global/es/news-center/2020/prevision-de-resultados-2020-mercado-de-bienes-tecnologicos-de-consumo/
Title: previsión de resultados 2020 mercado de bienes tecnológicos de consumo - NIQ
Description: Resistencia del mercado ante un difícil clima económico en Europa. Previsión de resultados del mercado de bienes tecnológicos de consumo en 2020.
Allow: https://nielseniq.com/global/es/news-center/2016/el-27-de-los-internautas-en-espana-cree-importante-estar-siempre-localizable/
Title: El 27% de los internautas en España cree importante estar siempre localizable
Description: Uno de cada cuatro internautas consultados en España cree que es importante estar siempre localizable, frente a un 16% que se muestra contrario a esta opción.
Allow: https://nielseniq.com/global/es/landing-page/campaign-landing-page/drive-product-discovery-on-sedanos-com/
Title: Drive product discovery on Sedanos.com - NIQ
Description: Introducing Sedano’s Personalized Shopper Experience Program Powered by NIQ Brandbank
Allow: https://nielseniq.com/global/es/news-center/2021/la-medicion-del-consumo-digital-multidispositivo-single-source-de-gfk-dam-es-ya-una-realidad/
Title: La medición del consumo digital multidispositivo single-source de GfK DAM es ya una realidad - NIQ
Description: El nuevo sistema oficial de medición digital cuenta ya con la infraestructura tecnológica necesaria, cumpliendo así con los plazos de la industria.
Allow: https://nielseniq.com/global/es/about-us/diversity-and-inclusion/
Title: Diversity & Inclusion - NIQ
Description: El legado centenario de NielsenIQ mantiene la diversidad y la inclusión en su núcleo. Como parte de nuestro compromiso con el avance de una industria CPG más diversa y equitativa, NielsenIQ ofrece una...
Allow: https://nielseniq.com/global/es/news-center/2020/data-e-commerce-y-tecnologia-las-areas-del-marketing-digital-con-mayores-expectativas-laborales/
Title: Data, e-commerce y tecnología, las áreas del marketing digital con mayores expectativas laborales - NIQ
Description: IAB Spain,ha presentado la 2ª Edición del Estudio de Mercado Laboral en Marketing Digital 2020, elaborado por GfK a partir de 800 entrevistas a profesionales de distintas ramas del marketing, la publicidad o la comunicación digital españoles
Allow: https://nielseniq.com/global/es/insights/success-story/2024/automatizacion-de-planogramas-como-grupo-ramos-incremento-su-productividad-con-spaceman/
Title: Automatización Planogramas – Grupo Ramos con Spaceman
Description: Gracias al uso de NIQ Spaceman, Grupo Ramos ha alcanzado nuevas cotas de eficiencia y crecimiento con la automatización de planogramas.
Allow: https://nielseniq.com/global/es/news-center/2023/la-caida-de-las-expectativas-economicas-y-de-ingresos-lastran-el-gasto-familiar/
Title: La caída de las expectativas económicas y de ingresos, lastran el gasto familiar - NIQ
Description: El GfK Euro Clima de Consumo de septiembre ha confirmado la tendencia emprendida el mes anterior y ha registrado un importante retroceso en todos los indicadores.
Allow: https://nielseniq.com/global/es/events/2024/bases-event-in-spain/
Title: BASES Event in Spain - NIQ
Description: Did you know that only 7% of manufacturers saw growth in their innovation sales last year? Yet, those who did are twice as likely to boost their total sales. If you're looking to drive your innovation performance and stay ahead of the curve, our upcoming event is one you can't afford to miss.
Allow: https://nielseniq.com/global/es/news-center/2021/gfknewron-2-0-nuevas-funcionalidades-para-impulsar-tus-ventas-2/
Title: gfknewron 2.0: nuevas funcionalidades para impulsar tus ventas - NIQ
Description: Nuevas funcionalidades con Inteligencia Artificial (IA) proporciona mejores predicciones, a mayor velocidad, en un contexto altamente impredecible.
Allow: https://nielseniq.com/global/es/events/2025/nutri-ingredients-summit-br/
Title: Nutri Ingredients Summit - BR - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/la-conexion-emocional-que-tu-consumidor-quiere/
Title: La conexión emocional que su consumidor quiere - NIQ
Description: Los consumidores están buscando un producto que pueda construir una conexión emocional, darles un sentido de orgullo y despertar su interés.
Allow: https://nielseniq.com/global/es/news-center/2021/el-76-de-los-usuarios-ha-comprado-online-desde-sus-dispositivos-moviles-2/
Title: El 76% de los usuarios ha comprado online desde sus dispositivos móviles - NIQ
Description: Conoce las tendencias mobile en el 'Estudio de Movilidad y Conectividad Inteligente 2021' de GfK e IAB Spain.
Allow: https://nielseniq.com/global/es/news-center/2024/el-gasto-en-bienes-de-consumo-crecio-45-el-primer-trimestre-de-2024/
Title: El gasto en bienes de consumo creció 4,5% el primer trimestre de 2024 - NIQ
Description: Resultados del Barómetro del Gasto en Retail de NIQ, fruto del análisis conjunto de las firmas NIQ y GfK en España y las 5 principales economías europeas.
Allow: https://nielseniq.com/global/es/client-learning/diseno-de-la-muestra/
Title: Diseño de la muestra - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2024/se-espera-un-crecimiento-del-2-en-el-mercado-de-telecom-en-2024/
Title: Se espera un crecimiento del 2% en el mercado de Telecom en 2024 - NIQ
Description: Con motivo del MWC, en GfK analizamos el impulso a las ventas que pueden representar la IA generativa y los dispositivos de RA / RV.
Allow: https://nielseniq.com/global/es/news-center/2016/el-sector-de-tecnologia-para-el-hogar-cierra-el-ano-2015-en-positivo/
Title: El sector de Tecnología para el Hogar cierra el año 2015 en positivo
Description: Resultados de GfK TEMAX® España para el cuarto trimestre de 2015
Allow: https://nielseniq.com/global/es/news-center/2021/el-77-de-los-oyentes-de-audio-digital-recuerdan-haber-escuchado-publicidad/
Title: El 77% de los oyentes de Audio Digital recuerdan haber escuchado publicidad - NIQ
Description: El Estudio de Audio Digital 2021 revela las principales tendencias del audio digital en España, tanto entre los oyentes como en la industria digital.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-frecuencia-en-la-lectura-de-libros-2/
Title: Estudio Global GfK: Frecuencia en la lectura de libros
Description: España, segundo país entre 17 analizados, donde se leen libros de forma diaria o casi todos los días
Allow: https://nielseniq.com/global/es/news-center/2021/alejandro-sanz-y-pablo-cuesta-nuevos-account-executives-en-gfk-dam/
Title: Alejandro Sanz y Pablo Cuesta, nuevos Account Executives en GfK DAM - NIQ
Description: GfK refuerza la estructura local de GfK DAM, su solución de medición de audiencias digitales single-source, con Alejandro Sanz y Pablo Cuesta como Account Executives.
Allow: https://nielseniq.com/global/es/news-center/2015/primeros-resultados-positivos-en-las-ventas-de-bienes-tecnologicos-tras-7-anos-de-caidas-2/
Title: Primeros resultados positivos en las ventas de bienes tecnológicos, tras 7 años de caídas
Description: Resultados GfK Temax Cuarto Trimestre 2014
Allow: https://nielseniq.com/global/es/info/brand-experience/
Title: Brand experience - NIQ
Description: Experiencia de marca ✓ Definición ✓ Tipos ✓ Desarrollo ✓ Erosión. ¡Conoce cómo NIQ ayuda a las empresas a mejorar su experiencia de marca ahora!
Allow: https://nielseniq.com/global/es/events/2025/sai-mx-event-industries/
Title: SA&I MX Event-Industries - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2018/aunque-el-pib-sigue-creciendo-las-expectativas-de-la-poblacion-con-respecto-a-la-economia-continuan-cayendo/
Title: Aunque el PIB sigue creciendo, las expectativas de la población con respecto a la economía continúan cayendo
Description: Aunque el PIB sigue creciendo, las expectativas de la población con respecto a la economía continúan cayendo
Allow: https://nielseniq.com/global/es/insights/education/2023/domine-su-categoria-con-6-simples-preguntas/
Title: Domine su categoría con 6 simples preguntas - NIQ
Description: Cuando se empiece a hacer estas preguntas:- ¿Cómo se desempeña mi producto dentro del mercado?- ¿Cuál es mi cuota de mercado real?- ¿Cómo puede crecer mi marca? Ahí es cuando está listo para entender mejor su categoría.
Allow: https://nielseniq.com/global/es/events/2025/estrategia-de-pasillos-republica-dominicana/
Title: Estrategia de Pasillos - República Dominicana ​ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-la-alimentacion-en-espana-en-busca-de-la-armonia-2/
Title: Estudio - La alimentación en España: en busca de la armonía
Description: Según los datos extraídos, las personas consultadas sienten que no pueden controlar la composición de los alimentos procesados, aunque quieran llevar una vida saludable.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-actividades-para-mantener-la-salud-fisica-2/
Title: Estudio Global GfK: Actividades para mantener la salud física
Description: En España crece el interés por la comida sana para mantenerse saludable
Allow: https://nielseniq.com/global/es/insights/success-story/2023/precios-y-promociones-lograr-un-crecimiento-de-ventas-del-6-en-un-mercado-competitivo/
Title: Precios y promociones: Lograr un crecimiento de ventas del 6% en un mercado competitivo - NIQ
Description: Un fabricante líder identificó el factor clave de precios que disminuía sus ventas y logró un crecimiento del 6% y un margen bruto del 30%.
Allow: https://nielseniq.com/global/es/events/2025/chile3d-2025/
Title: Chile3D 2025 - NIQ
Description: Chile3D de NielsenIQ es el estudio más importante sobre marcas y consumidor chileno. Entrega una visión profunda y evolutiva del consumo.
Allow: https://nielseniq.com/global/es/events/2025/nielseniq-puerto-rico-en-mida/
Title: NielsenIQ Puerto Rico en MIDA - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2022/alivio-de-la-inflacion-como-las-pymes-pueden-aportar-valor/
Title: Alivio de la inflación: cómo las pymes pueden aportar valor - NIQ
Description: El impacto de la inflación es universal, sin embargo, los compradores exclusivos de pequeñas marcas tienen estrategias de ahorro únicas.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-gfk-preferencias-vacacionales-2/
Title: Estudio Global GfK: preferencias vacacionales
Description: España, entre los países con mayor preferencia por unas vacaciones más activas
Allow: https://nielseniq.com/global/es/news-center/2022/comunicado-de-la-comision-de-seguimiento-de-la-medicion-de-audiencias-digitales-en-espana-2/
Title: Comunicado de la Comisión de Seguimiento de la Medición de Audiencias Digitales en España - NIQ
Description: La Comisión de Seguimiento ratifica la oficialidad de los datos de GfK DAM, currency de medición del consumo digital en España.
Allow: https://nielseniq.com/global/es/info/promotional-mix/
Title: Promotional mix - NIQ
Description: Impulse el crecimiento de las ventas con las soluciones Promotional Mix de NIQ. Aprenda elementos, ejemplos y estrategias de precios. Optimice su éxito con la experiencia de NIQ.
Allow: https://nielseniq.com/global/es/news-center/2019/mercado-tv-el-4k-se-esta-convirtiendo-en-el-estandar-de-los-televisores/
Title: Mercado TV: El 4K se está convirtiendo en el estándar de los televisores
Description: En el primer semestre de 2019, GfK registró un descenso en ventas de televisores (TV) del -8% con respecto al mismo periodo del año pasado.
Allow: https://nielseniq.com/global/es/news-center/2021/gfk-impulsa-tecnologia-para-un-conocimiento-integral-del-customer-journey-en-el-e-commerce-2/
Title: GfK impulsa tecnología para un conocimiento integral del customer journey en el e-commerce - NIQ
Description: Así lo demuestran los datos de la consultora de investigación GfK, según los cuales más del 10% de los compradores online en España lo hicieron por primera vez durante la crisis del Covid-19.
Allow: https://nielseniq.com/global/es/news-center/2015/el-25-de-los-internautas-espanoles-considera-esencial-almacenar-y-acceder-a-sus-contenidos-en-la-nube/
Title: El 25% de los internautas españoles considera esencial almacenar y acceder a sus contenidos en la nube
Description: Estudio Global GfK Almacenamiento en la nube: ¿hasta qué punto es esencial para los internautas?
Allow: https://nielseniq.com/global/es/insights/analysis/2025/la-vision-completa-del-consumo-en-mexico-2025/
Title: La visión completa del consumo en México 2025 - NIQ
Description: Descarga la presentación con información relevante para fabricantes y retailers del consumo mexicano en 2025.
Allow: https://nielseniq.com/global/es/info/target-market/
Title: Target market - NIQ
Description: What’s the definition of a target market, and why is it important? What to know about types of target markets, including segmentation, strategy and examples¿Cuál es la definición de mercado objetivo y por qué es importante? Qué hay que saber sobre los tipos de mercados objetivo, incluida la segmentación, la estrategia y ejemplos.
Allow: https://nielseniq.com/global/es/news-center/2016/el-poder-adquisitivo-en-espana-se-situa-por-encima-de-la-media-europea/
Title: El poder adquisitivo en España se sitúa por encima de la media europea
Description: El poder adquisitivo en España se sitúa por encima de la media europea
Allow: https://nielseniq.com/global/es/insights/infographic/2023/datos-de-gfk-dam-sobre-el-consumo-digital-del-gaming-en-espana-2023/
Title: Datos de GfK DAM sobre el consumo digital del gaming en España 2023 - NIQ
Description: La infografía resume los principales hallazgos de GfK DAM, medidor oficial del consumo digital en España, con motivo del Día Mundial del Videojuego.
Allow: https://nielseniq.com/global/es/info/market-segmentation-strategy/
Title: Segmentación de Mercado: Ejemplos y Beneficios para tu Negocio
Description: Adapta tus campañas con estrategias de segmentación de mercado. NIQ te ayuda a identificar segmentos clave y aumentar la lealtad de tus clientes.
Allow: https://nielseniq.com/global/es/news-center/2023/el-centro-de-la-alianza-niq-y-gfk-son-nuestros-clientes/
Title: El centro de la alianza NIQ y Gfk son nuestros clientes - NIQ
Description: La culminación de la alianza entre NIQ y GfK no se resume con la combinación de dos empresas, sino que refleja nuestro compromiso de ofrecer a los clientes un servicio excepcional. Esta eficiente alianza recalca nuestro empeño por cumplir las promesas hechas a nuestros clientes.
Allow: https://nielseniq.com/global/es/insights/report/2022/los-consumidores-en-mexico-desean-mas-opciones-en-marcas-de-bebidas-en-bares-y-restaurantes/
Title: Los consumidores en México desean más opciones en marcas de bebidas en bares y restaurantes - NIQ
Description: Estudio de mercado de CGA by NielsenIQ destaca que a todos los consumidores en México les gustaría ver más marcas de bebidas en los establecimientos, lo que demuestra la importancia de la elección al visitar el On Premise.
Allow: https://nielseniq.com/global/es/events/2025/el-futuro-del-comercio-resiliencia-y-alianzas-en-el-canal-tradicional/
Title: El futuro del comercio: resiliencia y Alianzas en el canal tradicional - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/infographic/2022/black-friday-2022-productos-de-tecnologia-de-consumo-espana-2/
Title: Black Friday 2022 Productos de tecnología de consumo España - NIQ
Description: Infografía BlackFriday 2022 de los mercados Tecnología de consumo español. Descubre los productos y categorías más vendidos, tendencias del canal Online...
Allow: https://nielseniq.com/global/es/insights/report/2023/en-enero-seco-casi-1-de-cada-3-consumidores-mexicanos-prueban-opciones-sin-alcohol-en-on-premise/
Title: En Enero Seco casi 1 de cada 3 consumidores mexicanos prueban opciones sin alcohol en On Premise - NIQ
Description: En el último informe de CGA by NielsenIQ, Mexico Consumer Pulse, se estudió el comportamiento del consumidor durante Enero Seco y se exploró la oportunidad de consumir bebidas sin alcohol o con bajo contenido de alcohol después de enero.
Allow: https://nielseniq.com/global/es/landing-page/nielseniq-bookdata-spain/
Title: NielsenIQ BookData Spain - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/productos-para-bebe-la-caida-de-las-formulas-infantiles-en-mexico/
Title: Productos para bebé: La caída de las fórmulas infantiles en México - NIQ
Description: Fórmulas Infantiles se coloca en un piso 32% por debajo de los niveles pre-pandemia (comparación en volumen). La etapa 3 de las fórmulas de rutina son las que más han cambiado en el journey de alimentación del bebé.
Allow: https://nielseniq.com/global/es/events/2023/discover-your-data-como-crecer-en-tiempos-retadores/
Title: Discover your Data: Cómo crecer en tiempos retadores - NIQ
Description: Participa de este gran evento y comprenda más sobre las recomendaciones accionable basadas en un contenido exclusivo que profundiza en los casos de éxito que llevaron a las marcas a crecer en tiempos retadores.
Allow: https://nielseniq.com/global/es/insights/report/2023/el-futuro-de-las-pequenas-y-medianas-empresas-an-inside-look-reporte-de-latinoamerica/
Title: El futuro de las pequeñas y medianas empresas: "An inside look" - Reporte de Latinoamérica - NIQ
Description: NIQ realizó una encuesta para conocer mejor los retos empresariales de las PYMEs en Latinoamérica, los riesgos percibidos para lograr el crecimiento y su visión de las futuras oportunidades de crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2017/un-26-de-los-internautas-en-espana-no-esta-dispuesto-a-compartir-datos-personales-a-cambio-de-beneficios-2/
Title: Un 26% de los internautas en España no está dispuesto a compartir datos personales a cambio de beneficios
Description: Estudio global GfK: Disposición a compartir datos personales a cambio de beneficios o recompensas
Allow: https://nielseniq.com/global/es/news-center/2015/lo-que-mas-le-estresa-al-44-de-la-poblacion-en-espana-es-la-cantidad-de-dinero-que-tiene-para-vivir/
Title: Lo que mas le estresa al 44% de la poblacion en España es la cantidad de dinero que tiene para vivir
Description: Estudio Global GfK Principales causas del estrés
Allow: https://nielseniq.com/global/es/news-center/2017/espanala-disposicion-a-comprar-cierra-2016-en-negativo-aunque-las-expectativas-economicas-mejoran/
Title: España:la disposición a comprar cierra 2016 en negativo, aunque las expectativas económicas mejoran
Description: España:la disposición a comprar cierra 2016 en negativo, aunque las expectativas económicas mejoran
Allow: https://nielseniq.com/global/es/info/brand-recognition/
Title: Brand recognition - NIQ
Description: Mejore el reconocimiento de su marca con las soluciones de NIQ. Prospere en el competitivo mercado creando conexiones más fuertes con su público.
Allow: https://nielseniq.com/global/es/landing-page/nielseniq-bookdata-mexico/
Title: NielsenIQ BookData Mexico - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/landing-page/nielseniq-bookdata-colombia/
Title: NielsenIQ BookData Colombia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/sant-jordi-2023-la-facturacion-de-libros-en-cataluna-crece-un-15-respecto-a-2022/
Title: Sant Jordi 2023: la facturación de libros en Cataluña crece un 15% respecto a 2022 - NIQ
Description: La semana del 17 al 23 de abril de 2023, coincidente con la celebración de Sant Jordi y del Día del Libro, ha dejado en España unas ventas de libros no curriculares de 44 millones de euros
Allow: https://nielseniq.com/global/es/news-center/2019/el-mercado-de-pcs-cae-ligeramente-en-el-primer-semestre-de-2019/
Title: El mercado de PCs cae ligeramente en el primer semestre de 2019
Description: El rendimiento y la experiencia de usuario son absolutamente clave para el éxito en el mercado global de ordenadores. La demanda está siendo impulsada por los dispositivos para juegos y los portátiles ultra finos.
Allow: https://nielseniq.com/global/es/news-center/2023/gfk-euro-clima-de-consumo-agosto-de-2023/
Title: GfK Euro Clima de Consumo agosto de 2023 - NIQ
Description: Las dudas sobre la economía y los ingresos siguen frenando el gasto de los consumidores en Europa, según el último informe del GfK Euro Clima
Allow: https://nielseniq.com/global/es/insights/education/2022/deberian-las-pequenas-marcas-explorar-el-comercio-rapido/
Title: ¿Deberían las pequeñas marcas explorar el comercio rápido? - NIQ
Description: El comercio rápido, también conocido como "q-commerce" es la tendencia minorista ¿será algo que las Pequeñas y Medianas empresas necesitarán priorizar en su estrategia de crecimiento?
Allow: https://nielseniq.com/global/es/news-center/2017/un-26-de-los-internautas-en-espana-no-esta-dispuesto-a-compartir-datos-personales-a-cambio-de-beneficios/
Title: Un 26% de los internautas en España no está dispuesto a compartir datos personales a cambio de beneficios
Description: Estudio global GfK: Disposición a compartir datos personales a cambio de beneficios o recompensas
Allow: https://nielseniq.com/global/es/news-center/2017/gfk-clima-de-consumo-para-europa-primer-trimestre-de-2017/
Title: GfK Clima de Consumo para Europa, primer trimestre de 2017
Description: Las dos caras de España:mientras lidera las expectativas económicas de Europa, se mantiene a la cola en disposición al gasto
Allow: https://nielseniq.com/global/es/news-center/2021/perspectivas-del-iedm-2o-semestre-2021perspectivas-del-iedm-2o-semestre-2021-2/
Title: Perspectivas del IEDM 2º semestre 2021Perspectivas del IEDM 2º semestre 2021 - NIQ
Description: Fuerte recuperación de la expectativa de los directores de Marketing en los tres indicadores principales: mercado, ventas propias, e inversión publicitaria.
Allow: https://nielseniq.com/global/es/insights/analysis/2021/la-fragmentacion-del-mercado-en-el-comercio-electronico/
Title: La fragmentación del mercado en el comercio electrónico - NIQ
Description: Con el creciente número de actores en línea, las marcas y los minoristas necesitan perspectivas más claras en el fracturado mercado del comercio electrónico para tener éxito.
Allow: https://nielseniq.com/global/es/news-center/2017/a-pesar-de-su-alto-poder-de-compra-las-marcas-suelen-olvidar-a-los-consumidores-entre-50-y-65-anos/
Title: A pesar de su alto poder de compra, las marcas suelen olvidar a los consumidores entre 50 y 65 años
Description: Este target ofrece grandes oportunidades: representa el 21% de la población y el 29% del consumo. Además ganan un 30% más y gastan el 70% de sus ingresos.
Allow: https://nielseniq.com/global/es/insights/success-story/2022/indurama-comprender-predecir-y-maximizar-el-comportamiento-cambiantedel-consumidor-con-gfknewron-consumer-con-gfknewron-consumer/
Title: Comprender, predecir y maximizar el comportamiento cambiantedel consumidor con gfknewron Consumer con gfknewron Consumer - NIQ
Description: El acceso a datos casi en tiempo real y las recomendaciones basadas en IA transformaron la estrategia de ventas y marketing de Indurama. ¡Lea la historia de éxito!
Allow: https://nielseniq.com/global/es/insights/success-story/2023/case-study-del-lanzamiento-de-un-nuevo-producto-al-millon-de-dolares-en-un-mes/
Title: Case Study: Del lanzamiento de un nuevo producto al millón de dólares en un mes - NIQ
Description: Cómo Golden Monkey Foods encontró la base necesaria para descubrir la oportunidad adecuada y garantizar el ajuste producto-mercado para el lanzamiento de su nuevo producto gracias a los datos de NIQ.
Allow: https://nielseniq.com/global/es/info/net-promoter-score/
Title: Net promoter score - NIQ
Description: Aumente la fidelidad de los clientes con soluciones de Net Promoter Score (NPS). Calcule, compare y mejore el NPS. Información y consultoría basadas en datos de NIQ.
Allow: https://nielseniq.com/global/es/info/premium-pricing/
Title: Premium pricing - NIQ
Description: Premium Pricing ✓ Definition ✓ Why enterprises and global brands benefit from it ✓ Learn how NIQ helps you crafting premium pricing strategies to increase sales!
Allow: https://nielseniq.com/global/es/news-center/2017/espanala-disposicion-a-comprar-cierra-2016-en-negativo-aunque-las-expectativas-economicas-mejoran-2/
Title: España:la disposición a comprar cierra 2016 en negativo, aunque las expectativas económicas mejoran
Description: España:la disposición a comprar cierra 2016 en negativo, aunque las expectativas económicas mejoran
Allow: https://nielseniq.com/global/es/insights/multimedia/2018/webinar-whats-next-starts-now-latin-america/
Title: Webinar: What’s Next starts now (on demand) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/como-realizar-la-ejecucion-de-ventas-locales-a-escala/
Title: ¿Cómo realizar la ejecución de ventas locales a escala? - NIQ
Description: NIQ Precision Areas permite a fabricantes ejecutar ventas locales a escala y desbloquear las mejores oportunidades de crecimiento.
Allow: https://nielseniq.com/global/es/news-center/2024/se-estancan-previsiones-economicas-crece-confianza-en-rentas-familiares-en-espana/
Title: Se estancan previsiones económicas , crece confianza en rentas familiares en España - NIQ
Description: GfK Euro Clima correspondiente a junio 2024 en 30 países, con las expectativas de la población sobre economía, ingresos, gastos, ahorro e inflación.
Allow: https://nielseniq.com/global/es/news-center/2016/gfk-preve-que-el-sector-distribucion-crezca-un-37-en-espana-durante-2016/
Title: GfK prevé que el sector distribución crezca un 3,7% en España durante 2016
Description: El Retail Europeo 2016 analiza diversos tipos de indicadores en 28 países europeos: el poder de compra, la facturación del comercio detallista y la proporción de gasto de la población en el sector.
Allow: https://nielseniq.com/global/es/news-center/2015/primeros-resultados-positivos-en-las-ventas-de-bienes-tecnologicos-tras-7-anos-de-caidas/
Title: Primeros resultados positivos en las ventas de bienes tecnológicos, tras 7 años de caídas
Description: Resultados GfK Temax Cuarto Trimestre 2014
Allow: https://nielseniq.com/global/es/insights/analysis/2024/expanda-su-marca-como-vender-a-todos-los-publicos/
Title: Expanda su marca: ¿cómo vender a todos los públicos? - NIQ
Description: La clave del éxito es conocer a su público objetivo, para ello es fundamental llevar a cabo investigaciones con consumidores, que analicen sus preferencias de compra, hábitos, rutinas, ocasiones de consumo de la categoría y, más allá, sus deseos y valores personales reflejados en su consumo.
Allow: https://nielseniq.com/global/es/info/psychological-pricing/
Title: Psychological pricing - NIQ
Description: Libere el poder de las estrategias psicológicas de fijación de precios con NIQ. Impulse las ventas, mejore la rentabilidad y aproveche la psicología del consumidor para lograr la excelencia en la fijación de precios.
Allow: https://nielseniq.com/global/es/industries/retail/activate-personalized-experiences/
Title: Revolucione el compromiso del cliente en el futuro del comercio minorista con experiencias personalizadas.
Description: Ofrezca un marketing impactante y en tiempo real que resuene con los compradores individuales utilizando herramientas avanzadas de personalización e información sobre fidelización.
Allow: https://nielseniq.com/global/es/news-center/2018/las-ventas-durante-el-black-friday-continuan-creciendo-en-europa-2/
Title: Las ventas durante el Black Friday continúan creciendo en Europa
Description: Las ventas durante el Black Friday continúan creciendo en Europa
Allow: https://nielseniq.com/global/es/news-center/2022/el-retail-en-espana-registra-un-crecimiento-del-77-en-2021-segun-la-consultora-gfk/
Title: El retail en España registra un crecimiento del 7,7% en 2021, según la consultora GfK - NIQ
Description: El estudio El Retail Europeo 2021-2022, elaborado por la consultora de investigación de mercados GfK, analiza los principales indicadores del comercio minorista en el continente.
Allow: https://nielseniq.com/global/es/news-center/2024/honestidad-libertad-y-familia-valores-principales-para-las-mujeres-hoy/
Title: Honestidad, libertad y familia: valores principales para las mujeres hoy - NIQ
Description: Resultados del estudio de GfK Consumer Life que analiza los valores, actitudes, comportamientos e intereses de las mujeres en 24 países y España.
Allow: https://nielseniq.com/global/es/news-center/2015/crece-un-75-el-numero-de-compradores-a-traves-de-smartphones-en-seis-meses/
Title: Crece un 75% el número de compradores a través de smartphones en seis meses
Description: Observatorio eCommerce GfK
Allow: https://nielseniq.com/global/es/insights/analysis/2025/quarter-by-numbers-latinoamerica/
Title: Quarter By Numbers - Latinoamérica - NIQ
Description: Descarga la presentación con información relevante para fabricantes y retailers del consumo mexicano en 2025.
Allow: https://nielseniq.com/global/es/insights/analysis/2025/efectos-del-cambio-de-iva-y-crisis-energetica-en-el-mercado-ecuatoriano-de-electrodomesticos/
Title: Efectos del cambio de IVA y crisis energética en el mercado ecuatoriano de electrodomésticos. - NIQ
Description: Descubre cómo el aumento del IVA y la crisis energética afectaron el comportamiento del consumidor durante el Día de la Madre en 2023.
Allow: https://nielseniq.com/global/es/news-center/2018/gfk-clima-de-consumo-para-europa-cuarto-trimestre-de-2017/
Title: GfK Clima de Consumo para Europa, cuarto trimestre de 2017
Description: El crecimiento de la economía española ya no es suficiente para alimentar el optimismo de la población.
Allow: https://nielseniq.com/global/es/news-center/2017/estudio-global-factores-para-una-buena-vida/
Title: Estudio Global: Factores para una buena vida
Description: Una buena salud, seguridad financiera, tiempo libre y viajar por placer son las opciones más elegidas por la mayoría de los entrevistados en España.
Allow: https://nielseniq.com/global/es/events/2025/niq-en-latin-america-electronics-mexico-2025/
Title: NIQ en Electronics Home Mexico 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/info/thought-leadership/
Title: Thought leadership - NIQ
Description: Descubra la importancia del liderazgo de pensamiento en el panorama empresarial actual. Aprenda estrategias, mejores prácticas y cómo la inteligencia de mercado de NIQ puede mejorar sus campañas.
Allow: https://nielseniq.com/global/es/news-center/2015/las-ventas-de-bienes-tecnologicos-muestran-un-inicio-de-ano-positivo-gracias-a-los-electrodomesticos/
Title: Las ventas de bienes tecnológicos muestran un inicio de año positivo gracias a los electrodomésticos
Description: El sector de bienes de consumo tecnológico (TCG) analizado por GfK TEMAX®, inicia el año suavemente en positivo, con un crecimiento del 0,6%.
Allow: https://nielseniq.com/global/es/news-center/2020/espana-resultados-de-ventas-bienes-tecnologicos-black-friday-analisis-2/
Title: Espana resultados de ventas bienes tecnologicos Black Friday análisis - NIQ
Description: Espana resultados de ventas Black Friday análisis sobre mercados de Bienes Tecnológicos de Consumo
Allow: https://nielseniq.com/global/es/news-center/2016/pobre-inicio-de-ano-del-sector-espanol-de-bienes-tecnologicos-para-el-hogar/
Title: Pobre inicio de año del sector español de bienes tecnológicos para el hogar
Description: El primer trimestre del 2016 no fue bueno para el sector de bienes tecnológicos para el hogar (TCG). La facturación fue de 3.492 millones de Euros, un descenso de 2.9 puntos porcentuales, comparado con el Q1 2015.
Allow: https://nielseniq.com/global/es/news-center/2021/cierre-positivo-del-ano-con-mayor-incertidumbre-para-2022-para-los-cmo/
Title: Cierre positivo del año con mayor incertidumbre para 2022 para los CMO - NIQ
Description: El estudio IEDM presenta las expectativas de los directores de Marketing para el primer semestre de 2022.
Allow: https://nielseniq.com/global/es/events/2025/niq-evento-en-barcelona/
Title: Regístrese a nuestro evento en Barcelona - NIQ
Description: Nos complace invitarle a nuestro evento en marzo, en el que presentaremos una visión precisa del futuro del consumidor español, de las oportunidades de crecimiento y de cómo el desarrollo de AI en Discover va a revolucionar su creación de insights relevantes.
Allow: https://nielseniq.com/global/es/news-center/2019/se-enfrenta-el-comercio-electronico-a-sus-limites/
Title: ¿Se enfrenta el comercio electrónico a sus límites?
Description: China y Alemania están comenzando a mostrar los primeros signos de estancamiento en la cuota de los e-commerce.
Allow: https://nielseniq.com/global/es/news-center/2016/gfk-preve-que-el-sector-distribucion-crezca-un-37-en-espana-durante-2016-2/
Title: GfK prevé que el sector distribución crezca un 3,7% en España durante 2016
Description: El Retail Europeo 2016 analiza diversos tipos de indicadores en 28 países europeos: el poder de compra, la facturación del comercio detallista y la proporción de gasto de la población en el sector.
Allow: https://nielseniq.com/global/es/news-center/2024/se-dispara-la-busqueda-online-de-viajes-en-espana-crece-un-20-la-audiencia-diaria-de-estos-sites-2/
Title: Se dispara la búsqueda online de viajes en España: crece un 20% la audiencia diaria de estos sites - NIQ
Description: ¿Cómo es el perfil de los usuarios que planifican online sus vacaciones? ¿Y las CCAA con los habitantes más activos? Descúbrelo en el análisis de GfK DAM.
Allow: https://nielseniq.com/global/es/insights/analysis/2024/bases-fundamentales-para-las-marcas-competitivas/
Title: Bases fundamentales para las marcas competitivas - NIQ
Description: La integración de los datos del mercado con instinto es clave para tomar decisiones con confianza para su marca que se suma al desafío. Aquí le mostramos cómo navegar por el océano de datos como un profesional.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/el-valor-de-una-medicion-integral-en-publicidad/
Title: El valor de una medición integral en publicidad - NIQ
Description: La publicidad es un activo esencial en el customer journey y, por ello, requiere de una medición integral y de herramientas basadas en datos que reporten información en todos los estadios del flujo publicitario. Conoce Campaign Analytics de GfK DAM, la evaluación post-campaña del sistema oficial de medición digital.
Allow: https://nielseniq.com/global/es/news-center/2024/espana-mejoran-todas-las-previsiones-de-los-hogares-aunque-el-gasto-siga-contenido/
Title: España: mejoran todas las previsiones de los hogares, aunque el gasto siga contenido - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2023/gfk-dam-analiza-los-habitos-asociados-al-consumo-de-gaming-en-espana/
Title: Hábitos gaming en España – Informe GfK DAM 2023
Description: +14 M usuarios diarios, media 17 h/mes; Candy Crush +16 h/mes (>65 a). Twitch domina Gen Z. Descubre tendencias gaming ya.
Allow: https://nielseniq.com/global/es/info/brand-positioning/
Title: Brand positioning - NIQ
Description: ¿Qué es el posicionamiento de marca y por qué es importante? Obtenga información sobre cómo crear una declaración de posicionamiento de marca, una estrategia y mucho más en NIQ.com.
Allow: https://nielseniq.com/global/es/news-center/2024/las-expectativas-de-ahorro-en-espana-entre-las-mas-bajas-de-la-ue/
Title: Las expectativas de ahorro en España, entre las más bajas de la UE - NIQ
Description: El GfK Euro Clima analiza las expectativas económicas y de precios, así como las previsiones de ingreso, gasto y ahorro en 28 países de Europa.
Allow: https://nielseniq.com/global/es/news-center/2024/el-comercio-en-espana-crece-mas-del-12-en-2023-destacando-entre-las-principales-economias-de-europa/
Title: ​​El comercio en España crece más del 12% en 2023, destacando entre las principales economías de Europa​ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/about-us/leadership/
Title: Liderazgo - NIQ
Description: Los líderes de NielsenIQ son implacables en su búsqueda de la innovación, la granularidad y la cobertura global para ofrecer soluciones que todos los negocios necesitan para crecer. El presidente ejecutivo y director general, Jim Peck...
Allow: https://nielseniq.com/global/es/news-center/2024/facebook-cumple-20-anos-coronandose-como-la-red-social-mas-utilizada-por-la-poblacion-espanola/
Title: Facebook cumple 20 años coronándose como la red social más utilizada por la población española - NIQ
Description: Así lo indican los datos de navegación recogidos por GfK DAM, que reflejan que más de 33 millones de usuarios acceden a esta red social cada mes.
Allow: https://nielseniq.com/global/es/news-center/2015/observatorio-de-branding-edicion-barcelona-gestion-de-experiencias-y-relaciones-de-marca-modelos-de-actuacion-2/
Title: Observatorio de Branding Edición Barcelona. Gestión de Experiencias y Relaciones de Marca: Modelos de Actuación
Description: Observatorio Branding Edicion Barcelona
Allow: https://nielseniq.com/global/es/news-center/2016/el-sector-de-tecnologia-para-el-hogar-cierra-el-ano-2015-en-positivo-2/
Title: El sector de Tecnología para el Hogar cierra el año 2015 en positivo
Description: Resultados de GfK TEMAX® España para el cuarto trimestre de 2015
Allow: https://nielseniq.com/global/es/events/2025/sai-mx-event-series-catman/
Title: SA&I MX Event Series-CatMan - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2016/espana-cierra-2015-liderando-las-expectativas-economicas-en-europa-pero-sin-recuperar-el-consumo-2/
Title: España cierra 2015 liderando las expectativas económicas en Europa, pero sin recuperar el consumo
Description: GfK Clima de Consumo para Europa, cuarto trimestre de 2015
Allow: https://nielseniq.com/global/es/news-center/2022/en-que-comunidades-autonomas-hay-un-mayor-uso-de-los-sites-y-apps-de-las-entidades-publicas/
Title: ¿En qué comunidades autónomas hay un mayor uso de los sites y apps de las entidades públicas? - NIQ
Description: GfK DAM ha realizado un análisis sobre la navegación en sitios web y apps de gobiernos autonómicos, sanidad pública local y televisiones regionales.
Allow: https://nielseniq.com/global/es/insights/analysis/2023/del-reto-a-la-oportunidad-elabore-un-presupuesto-resistente-con-gfkconsult/
Title: Del reto a la oportunidad: Elabore un presupuesto resistente con gfkconsult
Description: Maximice su éxito en un entorno empresarial difícil. Obtenga información y perspectivas de expertos para elaborar un presupuesto de crecimiento resistente y sostenible para 2024. Descubra más!
Allow: https://nielseniq.com/global/es/news-center/2025/el-80-de-los-espanoles-afirma-que-consulta-las-etiquetas-de-los-productos-de-alimentacion-segun-nielseniq/
Title: El 80% de los españoles afirma que consulta las etiquetas de los productos de alimentación, según NielsenIQ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/insights/education/2022/por-que-las-empresas-de-consumo-masivo-necesitan-una-estrategia-basada-en-datos/
Title: Por qué las empresas de consumo masivo necesitan una estrategia basada en datos - NIQ
Description: Una estrategia basada en datos le permite reaccionar de forma proactiva a los deseos de sus clientes y a las cambiantes demandas del mercado.
Allow: https://nielseniq.com/global/es/news-center/2022/presentacion-del-primer-libro-blanco-de-audio-digital-de-iab-spain/
Title: Presentación del primer Libro Blanco de Audio Digital de IAB Spain - NIQ
Description: IAB Spain presenta el primer Libro Blanco de Audio Digital, en cuya elaboración colabora GfK junto a otros players de la industria digital
Allow: https://nielseniq.com/global/es/news-center/2017/el-momento-de-la-verdad-la-compra-de-videojuegos-en-espana-2/
Title: El momento de la verdad: la compra de videojuegos en España
Description: El 80% de los internautas ha accedido a un videojuego en el último año, aunque solo un tercio (35%) ha realizado algún gasto.
Allow: https://nielseniq.com/global/es/news-center/2020/para-el-77-de-la-poblacion-hay-que-contener-los-gastos/
Title: Para el 77% de la población, hay que contener los gastos
Description: En las dos primeras semanas de confinamiento, los hallazgos muestran una gran preocupación por el cuidado personal, las relaciones con otras personas y la economía del hogar, el país y el mundo.
Allow: https://nielseniq.com/global/es/info/retail-pricing/
Title: Retail pricing - NIQ
Description: Maximice la rentabilidad con las soluciones de fijación de precios minoristas de NIQ. Optimice estrategias, obtenga información del mercado e impulse el crecimiento en el competitivo panorama minorista.
Allow: https://nielseniq.com/global/es/news-center/2016/un-36-de-los-consultados-en-espana-prefiere-ahorrar-e-invertir-hoy-ante-un-31-que-opta-por-vivir-el-presente-2/
Title: Un 36% de los consultados en España prefiere ahorrar e invertir hoy, ante un 31% que opta por vivir el presente
Description: A los 27 mil participantes en el estudio online, realizado en 22 países, se les consultó hasta qué punto están de acuerdo con la siguiente afirmación: “Disfruto de la vida hoy, ya me preocuparé por mis ahorros e inversiones más tarde”.
Allow: https://nielseniq.com/global/es/info/brand-strategy/
Title: Brand strategy - NIQ
Description: ¿Qué es la estrategia de marca y cómo puede beneficiar a su empresa? Obtén información sobre cómo crear un marco de estrategia de marca con componentes, ejemplos y mucho más.
Allow: https://nielseniq.com/global/es/news-center/2019/black-friday-ventas-mayores-que-en-navidad-y-enero/
Title: Black Friday: ventas mayores que en Navidad y enero
Description: Las ventas en la semana del Black Friday ya superan los ingresos navideños en Reino Unido, Francia, Alemania, Italia, España, Polonia y Brasil.
Allow: https://nielseniq.com/global/es/info/value-proposition/
Title: Value proposition - NIQ
Description: Destaque en el mercado con la experiencia en propuestas de valor de NIQ. Aproveche los datos y perfeccione su propuesta de valor para lograr el máximo impacto.
Allow: https://nielseniq.com/global/es/events/2025/ekos-cumbre-de-sostenibilidad/
Title: EKOS Cumbre de Sostenibilidad - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/events/2025/nielseniq-en-retail-del-futuro-2025/
Title: NielsenIQ en Retail del Futuro 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/tomar-fotos-contactar-con-amigos-y-comparar-precios-los-usos-mas-frecuentes-del-movil-en-las-tiendas-en-espana-2/
Title: Tomar fotos, contactar con amigos y comparar precios, los usos más frecuentes del móvil en las tiendas, en España
Description: Estudio GfK Mobile Behavior
Allow: https://nielseniq.com/global/es/insights/infographic/2023/infografia-indice-de-expectativas-directores-de-marketing-2do-semestre-2023/
Title: Infografia Indice de Expectativas Directores de Marketing 2do semestre 2023 - NIQ
Description: En esta infografía, se reúnen los principales previsiones de más de 200 CMO en España sobre la marcha del mercado, las ventas en su sector de actividad y la inversión publicitaria proyectada para el semestre siguiente.
Allow: https://nielseniq.com/global/es/news-center/2020/prevision-de-resultados-2020-mercado-de-bienes-tecnologicos-de-consumo-2/
Title: previsión de resultados 2020 mercado de bienes tecnológicos de consumo - NIQ
Description: Resistencia del mercado ante un difícil clima económico en Europa. Previsión de resultados del mercado de bienes tecnológicos de consumo en 2020.
Allow: https://nielseniq.com/global/es/news-center/2015/espana-ocupa-la-posicion-12-en-el-indice-mundial-de-marca-nacion/
Title: España ocupa la posición 12 en el Índice mundial de Marca Nación
Description: España ha perdido un puesto en el ranking Marca Nación en comparación con el año pasado. De esta forma, nuestro país se coloca actualmente en el puesto 12, entre 50 países.
Allow: https://nielseniq.com/global/es/news-center/2020/para-el-77-de-la-poblacion-hay-que-contener-los-gastos-2/
Title: Para el 77% de la población, hay que contener los gastos
Description: En las dos primeras semanas de confinamiento, los hallazgos muestran una gran preocupación por el cuidado personal, las relaciones con otras personas y la economía del hogar, el país y el mundo.
Allow: https://nielseniq.com/global/es/events/2025/foro-cadenas-regionales-2025-ar/
Title: Foro Cadenas Regionales 2025 (AR) - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/news-center/2015/para-el-25-de-los-consultados-en-espana-la-estetica-de-los-productos-tecnologicos-es-muy-importante-a-la-hora-de-la-compra/
Title: Para el 25% de los consultados en España, la estética de los productos tecnológicos es muy importante a la hora de la compra
Description: Para el 25 por ciento de los consultados en España, la estética de los productos tecnológicos es muy importante a la hora de la compra
Allow: https://nielseniq.com/global/es/info/strategic-segmentation/
Title: Ventajas de la Segmentación Estratégica para Empresas B2B y B2C
Description: Descubre cómo la segmentación estratégica ayuda a identificar segmentos clave, personalizar campañas y lograr un crecimiento sostenible con datos de NIQ.
Allow: https://nielseniq.com/global/es/news-center/2021/como-crear-experiencias-de-marca-en-el-consumidor-mediante-la-investigacion-2/
Title: Cómo crear experiencias de marca en el consumidor mediante la investigación - NIQ
Description: Para obtener un conocimiento más profundo de las marcas, el consumidor y el mercado, GfK Brand Architect emplea una innovadora técnica.
Allow: https://nielseniq.com/global/es/news-center/2018/gfk-preve-un-crecimiento-del-29-del-retail-fisico-en-espana-para-2018/
Title: GfK prevé un crecimiento del 2,9% del Retail Físico en España para 2018
Description: Europe se enfrenta a grandes cambios debido al Brexit y a distintos retos políticos y económicos. Esta situación crea inquietud ante una posible guerra comercial, que tendría un importante impacto económico en ambos lados del Atlántico.
Allow: https://nielseniq.com/global/es/insights/report/2024/crecimiento-sostenible-como-crecer-ahora-y-en-el-futuro/
Title: Crecimiento sostenible: cómo crecer ahora y en el futuro - NIQ
Description: El crecimiento sostenible es posible si cuentas con las estrategias correctas para tu negocio. Conoce más de cómo lograrlo en nuestro más reciente reporte.

## Solutions
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/
Title: Mejore la percepción de marca y el ROI de marketing
Description: Aumente la percepción de la marca y mejore el retorno de la inversión en marketing con nuestra información sobre los medios de comunicación.
Allow: https://nielseniq.com/global/es/solutions/consumer-behavior-and-insights/
Title: Comportamiento del consumidor: tendencias, datos y análisis
Description: Descubra tendencias clave del consumidor y aplique estrategias de marketing efectivas basadas en el análisis del comportamiento de compra.
Allow: https://nielseniq.com/global/es/solutions/partner-network-become-a-partner/
Title: NielsenIQ Partner Network: Become a partner - NIQ
Description: Aproveche los datos, los servicios y la base de clientes de primera clase de NielsenIQ para ofrecer a sus clientes información de alto nivel y resultados prácticos.
Allow: https://nielseniq.com/global/es/solutions/market-measurement/
Title: Aumente su cuota de mercado con un análisis exhaustivo del mercado
Description: Gane cuota de mercado y haga crecer su negocio con información exhaustiva sobre el rendimiento en todas las categorías y mercados mundiales.
Allow: https://nielseniq.com/global/es/solutions/innovation/
Title: Estrategia de producto con soluciones de innovación y desarrollo
Description: Impulse la innovación de productos mediante soluciones de desarrollo de productos para agilizar su negocio. Mejore la percepción de su marca.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/
Title: Activación del comercio electrónico con análisis y planes de precios
Description: Optimice el comercio electrónico, desarrolle surtidos ganadores y gestione la cadena de suministro con nuestras soluciones analíticas. Mejore ya la activación del comercio electrónico
Allow: https://nielseniq.com/global/es/solutions/partner-network-find-a-partner/
Title: NielsenIQ Partner Network: Find a partner DRAFT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Comparta información entre los sistemas con mayor agilidad para lograr colaboraciones de éxito.
Allow: https://nielseniq.com/global/es/solutions/know-your-consumers/
Title: Know your consumers - NIQ
Description: Tome decisiones centradas en los compradores con información completa sobre las tendencias y hábitos de los consumidores.
Allow: https://nielseniq.com/global/es/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: El acceso permanente a informes flexibles de los mercados internacionales le dota de una visión completa de la dinámica del mercado mundial y de la capacidad de posicionar su empresa para que acceda a un nuevo territorio de forma estratégica, en vez de reactiva.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Soluciones de Análisis de Datos para Impacto de Mercado - NielsenIQ
Description: Una plataforma intuitiva que proporciona a las marcas análisis de comercio electrónico procesables. La recopilación de datos de fuentes online proporciona una guía fiable para impulsar las ventas, la visibilidad y la disponibilidad.
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/marketing-effectiveness/
Title: Eficacia de marketing: optimiza campañas y ROI omnicanal
Description: Evalúa campañas en tiempo real, maximiza impacto creativo y mejora ROI con análisis cross‑media centrado en ventas y consumidores.
Allow: https://nielseniq.com/global/es/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: En un día obtenga una evaluación sobre diversas ideas de innovación de productos.
Allow: https://nielseniq.com/global/es/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Comparta el acceso a los datos de lealtad, paneles y escaneo entre sus socios minoristas y fabricantes con una herramienta que se actualiza constantemente con los últimos procesos y definiciones en retail. Ahorre tiempo y crezcan juntos con una alianza fuerte.
Allow: https://nielseniq.com/global/es/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Un set de herramientas digitales de sencillo manejo que simplifica a los equipos de PGC el uso de los datos, su comprensión y su gestión.
Allow: https://nielseniq.com/global/es/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premise revela oportunidades en el mercado de consumo On-Premise con un conjunto de datos fiables y representativos.
Allow: https://nielseniq.com/global/es/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
Innovation Performance Measurement - NIQ
Description: Mida, supervise y gestione en tiempo real los lanzamientos de productos nuevos.
Allow: https://nielseniq.com/global/es/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Evalúe sus empaques a lo largo de todo el recorrido del comprador.
Allow: https://nielseniq.com/global/es/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: Sus investigaciones tienen un problema de precisión. Conozca las decisiones de consumo de sus clientes —en cualquier momento y lugar— y las motivaciones que impulsan sus elecciones a través de la captura inmediata de datos móviles.
Allow: https://nielseniq.com/global/es/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Descubra la realidad que hay detrás de sus ingresos y explore las oportunidades de crecimiento.
Allow: https://nielseniq.com/global/es/solutions/artificial-intelligence/
Title: Inteligencia Artificial en Retail: Estrategias y Soluciones
Description: Descubre cómo la inteligencia artificial de NielsenIQ transforma el análisis de datos en retail. ¡Explora soluciones innovadoras ahora!
Allow: https://nielseniq.com/global/es/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Optimice el diseño de sus empaques y abra la puerta a nuevas oportunidades.
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/brand-strategy/
Title: Refuerce su estrategia de marca con las soluciones de NIQ
Description: Aumente el valor y la notoriedad de su marca con una estrategia de marca sólida. Aprenda a crear una estrategia de marca ganadora para elevar su negocio.
Allow: https://nielseniq.com/global/es/solutions/refine-your-assortment/
Title: Optimización de Surtido: Estrategias Avanzadas para Retail
Description: Identifique y aplique la combinación de productos que más satisface las diversas necesidades de su mercado.
Allow: https://nielseniq.com/global/es/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Sincronice sus presupuestos y sus plazos. Una experiencia positiva de los consumidores es el mejor indicador del éxito de los nuevos productos. BASES Quick Use permite que los consumidores interactúen con los nuevos productos en casa y ofrezcan información crítica en tan solo 15 días.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/supply-and-distribution/
Title: Optimice las operaciones con servicios de suministro y distribución
Description: Suministro y Distribución NIQ: optimice inventarios, evite rupturas y mejore cobertura. Descubra insights y optimice hoy mismo.
Allow: https://nielseniq.com/global/es/solutions/market-measurement/growth-strategy/
Title: Identificar oportunidades de mercado para impulsar la estrategia de crecimiento empresarial
Description: Descubra oportunidades de crecimiento en nuevos mercados y canales. Aumente las ventas, la cuota de mercado y el crecimiento empresarial con una estrategia de crecimiento estratégico.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Optimice las operaciones con estrategias, soluciones y servicios de suministro y distribución
Description: Optimice su exposición en el lineal con nuestros servicios de surtido y ejecución en el lineal. Mejore la gestión por categorías y aumente las ventas hoy mismo
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/audiences-and-personalization/
Title: Audiencias y Personalización – NIQ para marcas y medios
Description: Audiencias y Personalización NIQ: crea experiencias a medida, ofertas optimizadas y fidelidad. Conecta al cliente correcto hoy mismo.
Allow: https://nielseniq.com/global/es/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: NielsenIQ Partner Network Los socios de confianza se fían de los datos de NielsenIQ Obtenga el máximo rendimiento de sus datos y consiga un mayor impacto con Connect Partner Network. Obtenga más información, acceda a estos datos más fácilmente y conviértalos en soluciones prácticas para su negocio.
Allow: https://nielseniq.com/global/es/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Estrategia Shopper Insights - Análisis del comportamiento del cliente
Description: Obtenga información valiosa sobre los compradores con nuestras herramientas de análisis del comportamiento de los clientes. Mejore su estrategia e impulse las ventas. Descubra más hoy mismo
Allow: https://nielseniq.com/global/es/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Perspectivas y previsiones de mercado basadas en las tendencias de comportamiento de los consumidores
Description: Manténgase a la vanguardia con las últimas tendencias de consumo. Descubra perspectivas sobre el comportamiento de los consumidores, análisis de mercados y mercados emergentes. Actúe ya.
Allow: https://nielseniq.com/global/es/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Simule varias oportunidades de crecimiento para descubrir cuál es la correcta.
Allow: https://nielseniq.com/global/es/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Utilice modelos granulares y flexibles para mejorar la disponibilidad de sus productos.
Allow: https://nielseniq.com/global/es/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Mercado objetivo: Estrategias de segmentación del consumidor
Description: Orienta innovaciones y marketing con segmentación precisa: identifica mercados, perfila consumidores y prioriza oportunidades en tiempo real.
Allow: https://nielseniq.com/global/es/solutions/shelf-architect/
Title: NielsenIQ Shelf Architect - NIQ
Description: Unifique y acelere sus estrategias de surtido y espacio con una solución de datos completa e integrada.
Allow: https://nielseniq.com/global/es/solutions/e-commerce-measurement/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
E-commerce Measurement - NIQ
Description: Las decisiones digitales deben basarse en datos. Elimine los puntos online ciegos midiendo el rendimiento de la competencia y las oportunidades del mercado. Acceda a los datos más exhaustivos sobre las ventas de marcas y establecimientos en el canal de mayor crecimiento del sector.
Allow: https://nielseniq.com/global/es/solutions/winning-brands/
Title: Winning Brands - NIQ
Description: NielsenIQ's Winning Brands is a measurement and management solution encompassing a suite of modules that addresses all brand research needs.
Allow: https://nielseniq.com/global/es/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Las categorías y los compradores evolucionan. Descubra las fortalezas y debilidades de sus empaques y compárelos con los de la competencia.
Allow: https://nielseniq.com/global/es/solutions/consumer-behavior-and-insights/customer-journey/
Title: Soluciones de recorrido del cliente para una experiencia de usuario eficaz
Description: Mejore la experiencia del cliente con análisis estratégicos y optimización. Mejore los puntos de contacto e impulse el compromiso. Empiece a optimizar hoy mismo.
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/product-content/
Title: Conozca la estrategia, la gestión y las soluciones de contenidos de productos
Description: Cree y ofrezca contenidos de productos que mejoren la capacidad de descubrimiento y la optimización de las búsquedas. Optimice el contenido del producto en todos los canales para impulsar las ventas.
Allow: https://nielseniq.com/global/es/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: Rapidez sin riesgo. Evalúe la innovación con la rapidez que necesita sin sacrificar fiabilidad y calidad.
Allow: https://nielseniq.com/global/es/solutions/market-measurement/market-trends-measurement/
Title: Domine las tendencias del mercado y manténgase informado sobre los mercados mundiales emergentes y en crecimiento
Description: Manténgase a la vanguardia con información sobre las tendencias actuales del mercado. Descubra las tendencias de los mercados mundiales y las cuotas de mercado. Explore ahora para tomar decisiones con conocimiento de causa
Allow: https://nielseniq.com/global/es/solutions/
Title: Descubra nuevos aspectos de su negocio - NIQ
Description: Nuestras soluciones aportan incluso los datos más granulares para impulsar una visión global, ayudando a los directivos de las empresas a prever el futuro y tomar medidas decisivas.
Allow: https://nielseniq.com/global/es/solutions/market-measurement/omnichannel-commerce/
Title: Comercio omnicanal: medición total de ventas por canal
Description: Mide rendimiento de productos y competidores en tienda y online. Optimiza ventas omnicanal con datos precisos de categorías y canales.
Allow: https://nielseniq.com/global/es/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: Descubre perspectivas analíticas estratégicas con NIQ. Mejora tus decisiones empresariales con estrategias basadas en datos y análisis de mercado.
Allow: https://nielseniq.com/global/es/solutions/syndicated-studies-research/
Title: Syndicated Studies & Research - NIQ
Description: Updating my business on how shoppers' response to COVID-19 has changed over time. Get the answers your competitors have, with a custom built survey based on manufacturers and retailers most pressing questions.
Allow: https://nielseniq.com/global/es/solutions/route-to-market/
Title: Route-to-market - NIQ
Description: Evaluate opportunities to increase sales and quantify the impact of potential outputs, media and in-store actions at the local level, based on geographic and demographic composition.
Allow: https://nielseniq.com/global/es/solutions/soluciones/
Title: Soluciones - NIQ
Description: Datos poderosos. Sólidas herramientas. Análisis inteligentes. Nuestras soluciones descubren los detalles más granulares e inspiran las ideas más grandes, ayudando a las marcas a predecir lo que depara el futuro y a actuar con confianza.
Allow: https://nielseniq.com/global/es/solutions/quest-for-next/
Title: Descubre el crecimiento con la Quest for Next de NIQ
Description: Explora la Quest for Next de NIQ y descubre oportunidades de crecimiento con insights impulsados por IA y análisis de mercado integrales.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/e-commerce-activation/
Title: Optimice su estrategia y activación de comercio electrónico
Description: Lance su sitio de comercio electrónico con nuestras estrategias de optimización de eficacia probada. Maximice el crecimiento y las ventas. ¡Active hoy mismo el éxito de su comercio electrónico!
Allow: https://nielseniq.com/global/es/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Optimización de Surtido y Espacio - Estrategias Clave
Description: Planifique y ejecute su estrategia en el lineal con una solución integrada en la nube. Gracias a los datos de ventas más actualizados, podrá crear surtidos localizados y adaptados al espacio para generar unas ventas óptimas.
Allow: https://nielseniq.com/global/es/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Los compradores comparten qué es lo que quieren, ¿está escuchando? Comprenda cuáles son los factores que impulsan el crecimiento en sus categorías y tiendas a través del cristal de los atributos del producto. Emplee el performance de las características relativas a la dieta, la sostenibilidad y los productos naturales para diseñar estrategias de marketing y ganar con los consumidores críticos.
Allow: https://nielseniq.com/global/es/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Soluciones y servicios de estrategia de precios y promoción
Description: Maximice los beneficios con la optimización dinámica de precios y promociones con estrategias eficaces de precios. ¡Impulse las ventas ya!
Allow: https://nielseniq.com/global/es/solutions/innovation/packaging-design/
Title: Mejore su proceso de innovación para diseñar envases personalizados, sostenibles y de tendencia
Description: Adelántese a las tendencias de envasado y cree el máximo impacto con análisis de diseño de envases personalizados y soluciones de servicio. Manténgase a la vanguardia con nuestras tendencias de envasado. Optimice ahora el envasado de sus productos
Allow: https://nielseniq.com/global/es/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Mejore la rentabilidad de sus productos y servicios para incrementar sus resultados.
Allow: https://nielseniq.com/global/es/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/es/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Cree, desarrolle y promocione sus productos para que su negocio siga creciendo.
Allow: https://nielseniq.com/global/es/solutions/programa-de-colaboracion-madrid-sams-club/
Title: Programa de Colaboración con Sam’s Club - NIQ
Description: Sam’s Club y NielsenIQ, ofrecen una plataforma innovadora, basada en la nube y con la tecnología más avanzada del mercado, denominada Member Analysis, Data, Reporting & Insights Domain” (MADRiD), que permite a los Proveedores monitorear su desempeño dentro de Sam’s Club y ahora evoluciona para incluir una suite modular que los llevará de manera más ágil de los datos, a los insights, a la activación.
Allow: https://nielseniq.com/global/es/solutions/innovation/product-innovation/
Title: Impulse la innovación de productos con soluciones de estrategia de desarrollo y diferenciación
Description: Impulse la innovación de productos con nuestro proceso de desarrollo estratégico. Mejore la diferenciación y las pruebas para obtener nuevos productos de éxito. ¡Empiece a innovar hoy mismo!
Allow: https://nielseniq.com/global/es/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Encuentre el dónde oculto tras sus ventas Los análisis basados en la ubicación y a nivel de tienda le permiten tomar fácilmente decisiones sobre distribución respaldadas con datos. Monitoree su repercusión en el comercio minorista y localice oportunidades para ampliar el alcance de su marca en los principales canales minoristas y de establecimiento.
Allow: https://nielseniq.com/global/es/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Segmentación de Mercados: Target Markets & Audiences | Soluciones
Description: Mejore su estrategia de marketing con una segmentación eficaz del mercado. Diríjase al público objetivo y domine los mercados. Llegue hoy mismo a su público ideal

# Language: fr

## Contact
Allow: https://nielseniq.com/global/fr/about-us/contact-us/
Title: Contactez-nous - NIQ
Description: NielsenIQ veut avoir de vos nouvelles ! Posez-nous des questions sur nos produits, envoyez-nous vos commentaires ou renseignez-vous sur les possibilités de carrière.

## Miscellaneous
Allow: https://nielseniq.com/global/fr/
Title: NielsenIQ - Le leader mondial de l’intelligence économique
Description: Nous offrons The Full View™. Profitez de la connaissance la plus complète et fine au monde du comportement d’achat des consommateurs et détectez de nouvelles pistes de croissance.
Allow: https://nielseniq.com/global/fr/news-center/2024/ventes-de-bande-dessinees-et-mangas-en-france-2023/
Title: Ventes de Bande-Dessinées et Mangas en France 2023 - NIQ
Description: Dynamique par BD jeunesse, manga, BD de genre, top 10 des ventes, nouveaux formats : analyse du marché France 2023
Allow: https://nielseniq.com/global/fr/news-center/2024/bilan-des-ventes-de-livres-en-france-2023/
Title: Bilan des ventes de livres en France 2023 - NIQ
Description: Tendances de vente de livres en France : vision Europe, analyse par univers Littérature générale, BD-Manga, Top 10 meilleures ventes ...
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/arrivee-de-temu-en-france-lapp-e-commerce-qui-va-detroner-shein/
Title: Temu en France : la nouvelle menace pour Shein ?
Description: Temu arrive en France avec des millions de produits à des prix dérisoires. Temu, c'est votre brocante du dimanche matin, version 2.0.
Allow: https://nielseniq.com/global/fr/news-center/2023/tendances-du-marche-livre-2022-en-france-manga-litterature-generale/
Title: Marché du Livre 2022 : BD, Manga et Littérature dominent
Description: En 2022, le marché du Livre en France dépasse 4 Mds€. La BD, le Manga et la Littérature concentrent 1 € sur 2. Découvrez les tendances GfK.
Allow: https://nielseniq.com/global/fr/news-center/2023/boom-des-ventes-de-bande-dessinee-et-manga-85-millions-ex-en-2022/
Title: Ventes BD et Manga 2022: 85 Millions d'Exemplaires
Description: Découvrez le boom des ventes de BD et manga en 2022. Analysez les tendances pour optimiser votre stratégie éditoriale.
Allow: https://nielseniq.com/global/fr/news-center/2022/bilan-des-ventes-bandes-dessinees-france-2021/
Title: bilan des ventes Bandes-Dessinées France 2021 - NIQ
Description: analyse des ventes et tendances du marchés Bande-Dessinée en France : manga, BD jeunesse, comics, romans graphiques...
Allow: https://nielseniq.com/global/fr/insights/report/2023/marche-du-livre-1er-trimestre-2023-romans-en-hausse-manga-en-baisse/
Title: Marché du Livre T1 2023 : Romans en hausse, mangas en baisse
Description: Les Français ont acheté 71 millions de livres neufs au 1er trimestre 2023. Forte dynamiques côté Romans, BookTok et repli des ventes Mangas.
Allow: https://nielseniq.com/global/fr/news-center/2022/impact-des-ventes-de-livres-en-france-sur-les-marches-biens-culturels/
Title: Ventes de livres en France: impact sur le marché des biens culturels
Description: impact des ventes de livres en France, dynamique par circuit de distribution, tendances par genre : BD, littérature générale, pratique
Allow: https://nielseniq.com/global/fr/about-us/
Title: About us - The Full View - NIQ
Description: NielsenIQ est le leader des études de marché et insights consommateurs dans le domaine des produits de grande consommation depuis près d'un siècle. Réputée pour sa couverture internationale et omnicanale, mais aussi pour sa culture d'entreprise, NielsenIQ...
Allow: https://nielseniq.com/global/fr/news-center/2017/rentree-litteraire-le-bandeau-rouge-fait-toujours-de-leffet/
Title: Rentrée littéraire : le bandeau rouge fait toujours de l’effet
Description: Les romans de la rentrée littéraire rencontrent un grand succès quelques semaines avant la période de Noël. GfK lève le voile sur les chiffres phares.
Allow: https://nielseniq.com/global/fr/insights/report/2019/marche-du-livre-2018-une-industrie-de-4mds-e/
Title: Marché du Livre 2018: une industrie de 4Mds €
Description: Le Salon du Livre ouvre ses portes et GfK révèle le bilan du marché du livre en 2018. Si les Français aiment (toujours) le livre papier, l'année a été animée de plusieurs dynamiques.
Allow: https://nielseniq.com/global/fr/news-center/2015/gfk-sonde-les-attentes-des-francais-envers-la-maison-connectee/
Title: GfK sonde les attentes des Français envers la maison connectée
Description: Avec 30 objets connectés par foyer d'ici 2020 en France, les prévisions de l'Institut GfK dessinent de formidables perspectives de développement pour les acteurs de ce nouveau marché, en particulier dans le secteur de la maison connectée
Allow: https://nielseniq.com/global/fr/news-center/2023/meilleures-ventes-livres-2023-france/
Title: Meilleures ventes livres 2023 France - NIQ
Description: Top ventes de livres en France _ 2023 _ analyses par genre
Allow: https://nielseniq.com/global/fr/insights/report/2015/la-rse-un-avantage-competitif-pour-les-marques-de-grande-consom/
Title: RSE : un atout croissance pour les marques grande conso
Description: Découvrez comment la RSE peut devenir un avantage compétitif pour votre marque. Lisez notre rapport complet maintenant!
Allow: https://nielseniq.com/global/fr/news-center/2022/nielseniq-acquiert-cga-pour-mettre-en-place-le-suivi-n1-du-marche-hors-domicile/
Title: NielsenIQ acquiert CGA pour le suivi du marché hors-domicile
Description: NielsenIQ, société mondiale de services d'information, a annoncé l'acquisition de CGA, l’expert de référence pour la consommation hors-domicile.
Allow: https://nielseniq.com/global/fr/insights/report/2022/meilleures-ventes-de-livres-2022-en-france/
Title: Meilleures ventes de livres 2022 en France - NIQ
Description: Classement des livres les plus vendus neufs en France en 2022, par genre Littérature, Bande-Dessinées, Manga
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/linflation-sest-elle-installee-a-court-moyen-ou-long-terme/
Title: L’inflation s’est-elle installée à court, moyen ou long terme ? - NIQ
Description: Les niveaux d’inflation sont en hausse dans de nombreux pays du monde, et à des taux historiques pour certains. Actuellement, les marques et distributeurs de produits de grande consommation (PGC) essaient de rapidement trouver quelle stratégie adopter et comment aller de l’avant dans cet environnement perturbé. S’il est essentiel de répondre aux questions sur les prix à court terme, une nouvelle analyse de NielsenIQ montre que les entreprises doivent également planifier à long terme.
Allow: https://nielseniq.com/global/fr/industries/
Title: Solutions sectorielles : insights & données par industrie
Description: Explorez des solutions et insights pour industries variées (CPG, tech, retail…) avec des données marché, consommateurs & innovation pour stimuler votre croissance.
Allow: https://nielseniq.com/global/fr/insights/report/2023/tendances-de-ventes-de-fournitures-scolaires-a-fin-juillet-2023/
Title: Tendances de ventes de fournitures scolaires à fin juillet 2023 - NIQ
Description: Top produits achetés par les Français pour la rentrée scolaires en GSA, GSS Culturelles / Pure-players généralistes, évolution des prix...
Allow: https://nielseniq.com/global/fr/industries/retail/
Title: Stratégie de vente au détail: data‑intelligence
Description: Découvrez les facteurs qui favorisent les achats répétés et identifiez les produits qui incitent les clients à revenir. Affiner les stratégies de vente au détail.
Allow: https://nielseniq.com/global/fr/landing-page/newsletters-at-nielseniq/
Title: Newsletters at NielsenIQ - NIQ
Description: Recevez chaque semaine insights et analyses sur les marchés Grande consommation, Tech & Durables et Distribution directement par email
Allow: https://nielseniq.com/global/fr/news-center/2023/data-impact-by-nielseniq-devoile-une-nouvelle-generation-danalyse-amazon-sales-share-afin-denrichir-les-insights-sur-le-e-commerce/
Title: Analytics Amazon Sales & Share : nouvelle génération Data Impact
Description: Découvrez comment Data Impact by NielsenIQ révolutionne l'analyse des parts de marché sur Amazon. Approfondissez vos insights e-commerce!
Allow: https://nielseniq.com/global/fr/industries/financial-services/
Title: Services financiers : data intelligence omnicanale
Description: Donnez à votre marque de services financiers les moyens de prendre des décisions éclairées et d'assurer une croissance stratégique.
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/grande-consommation-comment-relancer-le-marche-en-2025/
Title: Grande consommation: comment relancer le marché en 2025 - NIQ
Description: Explorez les tendances Grande consommation 2024 et les perspectives 2025 pour adapter vos plans d'action Prix/Produits et relancer la croissance.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/black-friday-2023-results-key-takeaways/
Title: Black Friday 2023 Results: Key Takeaways - NIQ
Description: For Black Friday 2023, were consumers more cautious in their spending? Discover the results by country - insights by Foxintelligence.
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/retail-performance-2025/
Title: Retail Performance 2025 - NIQ
Description: Concentration - Fragmentation: les acteurs Grande distribution sont confrontés à des mouvements forts et opposés. Analyses video et rapport
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/tirer-parti-du-consommateur-quebecois-strategies-pour-atteindre-la-reussite/
Title: Tirer parti du consommateur québécois : stratégies pour atteindre la réussite - NIQ
Description: Informations précieuses pour les entreprises qui cherchent à étendre ou à renforcer leur présence sur le marché des produits de grande consommation dynamique du Québec.
Allow: https://nielseniq.com/global/fr/legal/privacy-policy/
Title: Privacy Policy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2023/le-e-commerce-alimetaire-reste-a-un-haut-niveau-en-2023-avec-un-univers-concurrentiel-reconfigure/
Title: E‑commerce alimentaire France 2023 – Haut niveau maintenu
Description: Près de 40 % des foyers commandent en ligne, drive +39 %, quick commerce recule. Découvrez les acteurs gagnants et tendances clés !
Allow: https://nielseniq.com/global/fr/industries/consumer-packaged-goods/packaging/
Title: Informations sur l’emballage pour booster vos ventes retail
Description: Explorez les tendances du design d'emballage pour améliorer vos ventes et innover. Bénéficiez d’une vue complète du comportement des consommateurs.
Allow: https://nielseniq.com/global/fr/insights/report/2017/la-sante-critere-n1-dune-vie-reussie-etude-gfk-17-pays/
Title: La santé, critère n°1 d'une vie réussie [étude GfK – 17 pays]
Description: Si la santé fait l'unanimité, les enfants sont un éléments moins directement associés à une vie réussie. Découvrez tous les résultats de cette nouvelle étude GfK [17 pays].
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-mars-eu5/
Title: Monthly eCommerce Pulse Mars – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-sur-le-vin-en-france/
Title: Rapport sur le vin en France - NIQ
Description: Le rapport sur le vin en CHR en France de CGA par NielsenIQ fournit des analyses sur la catégorie du vin en France, permettant aux entreprises de décrypter les nombreuses opportunités du marché CHR notamment la pénétration du vin, la fréquence de consommation et les préférences par type de vin.
Allow: https://nielseniq.com/global/fr/industries/consumer-packaged-goods/pet/
Title: Tendances du marché des animaux de compagnie en France
Description: Explorez les dernières tendances et insights du marché français des produits pour animaux de compagnie avec NielsenIQ.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/noel-2023-en-europe-qui-depense-quoi/
Title: Noël 2023 en Europe: qui dépense quoi ? - NIQ
Description: Lego est-elle toujours la marque chouchoute pour Noël ? En période d’inflation, les e-shoppers ont-ils dépensé autant que l’année dernière ?
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/resultats-du-black-friday-2021/
Title: Résultats du Black Friday 2021 - NIQ
Description: Foxintelligence animera ce webinar en s'appuyant sur l'analyse sur des millions de vraies transactions issues de son panel...
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/marche-de-la-beaute-online-en-france/
Title: Marché de la beauté online en France - NIQ
Description: Il y a un an, lors du deuxième confinement, le marché online de l’hygiène beauté atteignait un nouveau record, porté notamment par les ventes en ligne des enseignes physiques.
Allow: https://nielseniq.com/global/fr/insights/report/2022/bilan-des-ventes-livre-jeunesse-en-france-_-top-serie/
Title: Bilan des ventes livre jeunesse en France _ Top Série - NIQ
Description: Tendances du marché Livre Jeunesse (illustrés, roman, BD) en France, top meilleures ventes en volume
Allow: https://nielseniq.com/global/fr/industries/small-and-medium-business/
Title: Études de marché pour les petites et moyennes entreprises
Description: Accédez aux données pour stimuler la croissance de votre marque challenger avec NielsenIQ. Prenez des décisions éclairées grâce à nos solutions de données complètes.
Allow: https://nielseniq.com/global/fr/news-center/2018/telecoms-les-francais-toujours-fans-de-modeles-premium/
Title: Telecoms : les Français, toujours fans de modèles Premium
Description: Lors du MedPi 2018, GfK a dévoilé toutes les données clés du marché des Télécoms. Les ventes de smartphones ont explosé en 2017.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/levolution-des-pme-dans-lunion-europeenne/
Title: L’évolution des PME dans l’Union européenne - NIQ
Description: Les PME de l’Union européenne sont reconnues pour leur contribution à la croissance économique.
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-octobre-eu5/
Title: Monthly eCommerce Pulse Octobre -EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/news-center/2022/cornerstone-capabilities-recoit-les-honneurs-du-promotion-optimization-institute-pour-2021/
Title: Cornerstone récompensé par le POI en 2021
Description: Découvrez comment Cornerstone Capabilities a été honoré par l'Institut de l'Optimisation de la Promotion en 2021. En savoir plus!
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/evolution-digitalisation-du-marche-de-lameublement-et-de-la-deco/
Title: Évolution & digitalisation du marché de l’ameublement et de la déco - NIQ
Description: Marché de l'ameublement : comment le confort est devenue une stratégie marketing ? combien dépensent les consommateurs online pour leur déco ?
Allow: https://nielseniq.com/global/fr/about-us/diversity-and-inclusion-our-signature-programs/
Title: Diversité chez NielsenIQ: Nos Programmes Signatures
Description: Découvrez comment NielsenIQ valorise la diversité et l'inclusion à travers ses programmes dédiés. Engagez-vous avec nous!
Allow: https://nielseniq.com/global/fr/about-us/kristofer-ewing/
Title: Kristofer Ewing - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2017/le-smartphone-cadeau-de-noel-high-tech-prefere-des-francais/
Title: Le smartphone, cadeau de noël High-Tech préféré des Français
Description: En 2017, le smartphone figurait en tête des cadeaux de Noël préférés des Français. GfK liste les autres équipements high-tech qui plaisent.
Allow: https://nielseniq.com/global/fr/insights/success-story/2020/lenovo-les-donnees-hebdomadaires-gfk-en-action/
Title: Les données hebdomadaires GfK en action. - NIQ
Description: Comment Lenovo utilise les données hebdo GfK pour ajuster ses prévisions, promotions et maximiser les périodes de vente cruciales
Allow: https://nielseniq.com/global/fr/landing-page/retail-spend-barometer-france/
Title: NIQ Retail Spend Barometer France: Données de Consommation
Description: Découvrez les tendances des dépenses de consommation avec le NIQ Retail Spend Barometer. Données précises pour le marché français.
Allow: https://nielseniq.com/global/fr/news-center/2022/black-friday-2022-depenses-des-francais-en-equipement-de-la-maison/
Title: Black Friday 2022 : dépenses des Français à la loupe
Description: Dynamique des achats Magasin e-commerce sur les produits Informatique, Telecom, Téléviseurs, effets Coupe du Monde
Allow: https://nielseniq.com/global/fr/insights/report/2021/industrie-du-gaming-en-france-usages-et-tendances-gfk/
Title: Industrie du gaming en France : usages et tendances - GfK - NIQ
Description: Rentabilisez les données du marché français du gaming mises en lumière par GfK : nouveaux comportements, profils des gamers et croissance par segments.
Allow: https://nielseniq.com/global/fr/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2024/inflations-des-prix-en-france/
Title: Inflations des prix en France - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-pulse-sur-la-consommation-des-francais-en-chr-septembre-2023/
Title: Rapport « pulse » sur la consommation des français en CHR septembre 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/industries/consumer-packaged-goods/
Title: Biens de consommation emballés : données & tendances
Description: Accédez aux données de vente et aux insights consommateurs de NIQ pour optimiser vos stratégies dans le secteur des biens de consommation emballés.
Allow: https://nielseniq.com/global/fr/insights/report/2021/tendances-du-marche-livre-en-france-formats-physiques-et-numeriques/
Title: Tendances Livre France 2021 – Physique et Numérique
Description: Bilan des ventes 2020 de l'univers Livre: tendances format physique / numérique, influence des nouveautés et du fonds, sujets porteurs
Allow: https://nielseniq.com/global/fr/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/industries/tech-and-durables/
Title: Tech & Durables : data insights & croissance omnicanale
Description: Exploitez les données pour innover en biens durables : mesure du marché, comportement conso et croissance via nos insights et solutions.
Allow: https://nielseniq.com/global/fr/insights/report/2024/state-of-mobile-apps-market-in-2024/
Title: State of Mobile Apps Market in 2024 - NIQ
Description: Les dernières tendances du marché des applications mobiles basées sur les achats en ligne d'un panel de plus de 5 millions d'e-shoppers.
Allow: https://nielseniq.com/global/fr/news-center/2016/les-10-meilleures-ventes-de-la-rentree-litteraire-2016/
Title: Les 10 meilleures ventes de la rentrée littéraire 2016
Description: En partenariat avec Livres Hebdo, GfK publie le classement des meilleures ventes de livres de la rentrée littéraire 2016.
Allow: https://nielseniq.com/global/fr/legal/cookies-and-other-tracking-technologies/
Title: Cookies and Other Tracking Technologies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-avril-eu5/
Title: Monthly eCommerce Pulse Avril – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/news-center/2024/ca-dynamiques-produit-circuit-en-equipement-de-la-maison-2023-24/
Title: Tendances 2023–2024 : Équipement maison en France | NIQ
Description: Evolution volume / CA par produit, choix circuits des consommateurs... Analyses des marchés Equipement de la Maison en France et tendances 2024
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/bio-et-vrac-victimes-potentielles-dun-pouvoir-dachat-en-baisse/
Title: Bio et vrac, victimes potentielles d'un pouvoir d'achat en baisse
Description: L'inflation freine les achats bio et en vrac en France. Découvrez les tendances de consommation et les défis pour ces secteurs en 2022.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/quelles-perspectives-dinflation-pour-la-grande-consommation-en-2023/
Title: Perspectives Inflation 2023 – Grande Consommation France
Description: Inflation PGC +9,4 % en oct 2022, pic à +13 % possible printemps. Analyse des coûts, concurrence & énergie. Découvrez les enjeux !
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/covid-19-un-nouveau-palier-atteint-en-france-par-le-e-commerce/
Title: COVID-19 : un nouveau palier atteint en France par le e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-marche-des-cahiers-de-vacances-part-a-la-conquete-de-lete/
Title: Le marché des cahiers de vacances part à la conquête de l’été
Description: Les vacances d’été marquent pour les 12 millions d’écoliers, de collégiens ou de lycéens français le retour des cahiers de vacances. L’année dernière, plus de 4 millions d’exemplaires se sont vendus!
Allow: https://nielseniq.com/global/fr/news-center/2021/black-friday-2021-france-equipement-de-la-maison/
Title: black friday 2021 France Equipement de la maison - NIQ
Description: Résultats des ventes Black Friday 2021 France Equipement de la maison, tendances e-commerce, détails par produits
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/est-il-efficace-de-mixer-publicite-et-rse-etude-purpose-ads/
Title: est-il efficace de mixer Publicité et RSE ? étude Purpose Ads - NIQ
Description: Mettre en scène son Brand Purpose et ses engagements RSE dans ses pub: quel impact sur l'efficacité du message et l'engagement de sa cible? Etude Purpose Ads
Allow: https://nielseniq.com/global/fr/news-center/2018/les-francais-ont-achete-plus-de-350-millions-de-livres-en-2017/
Title: Les Français ont acheté plus de 350 millions de livres en 2017
Description: En 2017, plus d’un Français sur deux achetait au moins un livre neuf par an. GfK vous révèle quelques chiffres sur le marché du livre.
Allow: https://nielseniq.com/global/fr/industries/consumer-packaged-goods/beauty/
Title: Beauté & soins : données omnicanales et croissance
Description: Accédez à la Full View™ beauté : insights omnicanaux, innovation produits (NIQ BASES), pricing, promotions et vente digitale/offline.
Allow: https://nielseniq.com/global/fr/industries/media/
Title: Media : données audiences, activation & mesure omni
Description: Optimisez campagnes media avec données NIQ : audiences, comportements, impact ventes, ciblage premium et activation omnicanale.
Allow: https://nielseniq.com/global/fr/insights/report/2022/tendances-positives-sur-le-marche-optique-france-a-fin-juin-2022/
Title: Tendances positives sur le marché Optique France à fin Juin 2022 - NIQ
Description: Signaux positifs sur le marché Optique: le CA est en hausse de +4%, tiré par les verres de correction et les solaires, encore peu impacté par l'inflation.
Allow: https://nielseniq.com/global/fr/legal/terms-of-use/
Title: Terms of use - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/about-us/login/
Title: Connexion Utilisateur - Accédez à Votre Compte NielsenIQ
Description: Accédez à votre compte NielsenIQ pour des insights approfondis sur le marché. Connectez-vous maintenant pour explorer nos services!
Allow: https://nielseniq.com/global/fr/insights/commentary/2023/lindustrie-de-la-beaute-en-france-sera-t-elle-touchee-par-une-recession-en-2023/
Title: Impact de la récession 2023 sur la beauté en France
Description: Découvrez comment la récession de 2023 pourrait impacter l'industrie de la beauté en France. Lisez notre analyse complète maintenant!
Allow: https://nielseniq.com/global/fr/insights/report/2021/marche-mondial-des-smartphones-impact-de-la-5g-gfk/
Title: Marché mondial des smartphones, impact de la 5G - GfK - NIQ
Description: Alors que les ventes de smartphones sont en recul en 2020, le déploiement de la 5G laisse présager une forte reprise du marché. GfK analyse cette tendance.
Allow: https://nielseniq.com/global/fr/news-center/2016/les-proprietaires-danimaux-de-compagnie-plus-nombreux-en-amerique-latine-en-russie-et-aux-etats-unis/
Title: Animaux de compagnie : LATAM, Russie & USA en tête
Description: 56 % possèdent un animal, jusqu’à 80 % en Argentine/Mexique, 73 % en Russie, 70 % aux USA. Découvrez les habitudes mondiales !
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-janvier-us/
Title: Monthly eCommerce Pulse Janvier – US - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/industries/consumer-packaged-goods/beverage-alcohol/
Title: Boissons alcoolisées : données et insights clés
Description: Stimulez la croissance et gagnez des parts de marché grâce aux données, études et analyses complètes de NIQ sur les boissons alcoolisées.
Allow: https://nielseniq.com/global/fr/insights/report/2022/vers-un-maintien-de-la-dynamique-electromenager/
Title: Vers un maintien de la dynamique Electromenager? - NIQ
Description: Analyse des ventes Petit-Gros Electroménager dans le monde: effet de polarisation, évolution par circuit, tendances régionales spécifiques...
Allow: https://nielseniq.com/global/fr/insights/webinar/2021/limpact-du-boom-du-ecommerce-sur-les-organisations/
Title: L'impact du boom du eCommerce sur les organisations - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-juin-eu5/
Title: Monthly eCommerce Pulse Juin – EU5 - NIQ
Description: Découvrez les dernières tendances du e-commerce pour l'EU5 en juin 2024. Insights précis et stratégies gagnantes. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/news-center/2022/quelles-sont-les-tendances-a-suivre-pour-les-best-brands-2022/
Title: Quelles sont les tendances à suivre pour les Best Brands 2022 - NIQ
Description: Best Brands College: analyse des tendances consommateurs Frictionless living et Experience above all et des stratégies de marques pour y répondre.
Allow: https://nielseniq.com/global/fr/insights/education/2022/optimiser-lassortiment-en-rayon-pour-se-developper-malgre-le-contexte-complique-de-2022/
Title: Optimiser l'assortiment en rayon pour se développer malgré le contexte compliqué de 2022 - NIQ
Description: L'évolution rapide de la dynamique des consommateurs réécrit les règles du jeu en matière d'assortiment au détail, obligeant les entreprises à être proactives pour ne pas se laisser distancer.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-decembre-2023/
Title: Rapport « pulse » sur la consommation des français en CHR décembre 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/news-center/2016/les-produits-connectes-combien-pour-quoi-et-quelles-perspectives/
Title: Les produits connectés : combien, pour quoi et quelles perspectives?
Description: GfK partage ses chiffres liés au marché des objets connectés en France en 2016. Découvrez les tendances en la matière !
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/lunivers-fragmente-du-e-commerce/
Title: L'univers fragmenté du e-commerce - NIQ
Description: Avec le nombre croissant d'acteurs en ligne, les marques et les distributeurs ont besoin de perspectives éclairantes sur le marché fracturé du e-commerce.
Allow: https://nielseniq.com/global/fr/landing-page/nielseniq-brandbank/
Title: Catalogue de produits FMCG | Base de données produit #1 - NIQ Brandbank - NIQ
Description: Solution digitale. Solution e-commerce. Connectivité GDSN. solution digitale, solution ecommerce, connectivité GDSN, synchronisation GDSN.
Allow: https://nielseniq.com/global/fr/news-center/2018/sante-connectee-quel-diagnostic/
Title: Santé connectée: quel diagnostic ?
Description: La santé connectée et les produits médicaux intelligents ont le vent en poupe. L’institut GfK dévoile les chiffres de ce marché innovant et en pleine croissance !
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/les-tendances-cles-du-ecommerce-en-2024/
Title: Les tendances clés du eCommerce en 2024 - NIQ
Description: Le eCommerce connaissant une croissance bien plus rapide que le retail, voici les 6 tendances pour comprendre le marché actuel.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/soldes-dhiver-2023-en-france-bilan-de-la-premiere-semaine/
Title: Soldes d’hiver 2023 en France: bilan de la première semaine - NIQ
Description: Bilan des soldes d'hiver, évolution du panier moyen par génération et top 10 des marques les plus vendues sur la période : on fait le point !
Allow: https://nielseniq.com/global/fr/insights/education/2022/trois-etapes-essentielles-pour-voir-votre-produit-en-rayon/
Title: Trois étapes essentielles pour voir votre produit en rayon - NIQ
Description: Connaître l’environnement retail, comprendre votre catégorie de produit et mettre au point un plan stratégique de mise sur le marché sont trois domaines essentiels où l’intelligence de marché peut être exploitée pour permettre l'arrivée d'un produit en rayon.
Allow: https://nielseniq.com/global/fr/about-us/shaun-zitting/
Title: Découvrez Shaun Zitting chez NielsenIQ - Expert en Analyse
Description: Découvrez comment Shaun Zitting contribue à façonner l'avenir chez NielsenIQ. Apprenez plus sur son rôle et impact. Visitez-nous!
Allow: https://nielseniq.com/global/fr/insights/analysis/2018/conference-shopper-assortiment-2018/
Title: PGC et offre en magasin : des opportunités à creuser - NIQ
Description: Découvrez les tendances clés de l'assortiment shopper de 2018 avec NielsenIQ. Approfondissez votre stratégie - lisez notre analyse complète!
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/optimiser-les-rayons-au-profit-des-consommateurs/
Title: Optimiser les rayons au profit des consommateurs - NIQ
Description: Shelf optimization strategy and assortment planning with the consumer in mind
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/les-piliers-dune-marque-emergente/
Title: Les piliers d'une marque émergente - NIQ
Description: L'intégration instinctive de données de marché est la clé pour que votre marque émergente prenne des décisions en toute confiance. Voici comment naviguer dans le paysage des données comme un pro.
Allow: https://nielseniq.com/global/fr/news-center/2023/le-marche-electronique-grand-public-sous-pression/
Title: Le marché Electronique grand public sous pression - NIQ
Description: Découvrez les insights clés du marché Eletronique grand public (téléviseurs, audio...) et les conseils des experts GfK
Allow: https://nielseniq.com/global/fr/news-center/2018/top-50-ventes-de-livres-2017-asterix-et-les-autres/
Title: Top 50 ventes de livres 2017: Astérix et les autres
Description: GfK & Livres Hebdo dévoilent le bilan complet des meilleures ventes de livres en 2017. Astérix et la Transitalique est en haut du podium !
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/de-la-strategie-ecommerce-a-lexecution-activer-efficacement-ses-leviers/
Title: De la stratégie ecommerce à l'exécution: activer efficacement ses leviers? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2021/nielseniq-et-consotrust-sassocient-pour-optimiser-lexploitation-des-donnees-produits-alimentaires/
Title: NielsenIQ & ConsoTrust s'associent pour optimiser l'exploitation des données produits alimentaires - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/education/2022/pourquoi-les-entreprises-des-pgc-ont-elles-besoin-dappuyer-leur-strategie-sur-des-donnees/
Title: Pourquoi les entreprises des PGC ont-elles besoin d’appuyer leur stratégie sur des données ? - NIQ
Description: Les analyses avancées de NielsenIQ vous permettent de réagir de façon proactive aux désirs de vos clients et à l’évolution de la demande du marché.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/tendance-de-consommation-zara-et-shein-se-lancent-dans-la-beaute/
Title: Tendance de consommation: Zara et Shein se lancent dans la beauté - NIQ
Description: Zara et Shein gagnent des parts de marché sur la beauté - décryptage des nouvelles tendances de consommation qui font fureur auprès des consommateurs.
Allow: https://nielseniq.com/global/fr/news-center/2020/analyse-de-marche-consommation-responsable-post-covid-gfk/
Title: Analyse de marché consommation responsable post Covid - GfK - NIQ
Description: GfK fait le point sur le marché de la consommation responsable et l'économie durable durant la période de l'après confinement. Retrouvez toutes les datas.
Allow: https://nielseniq.com/global/fr/insights/infographic/2021/chiffre-daffaires-france-black-friday-2021-equipement-de-la-maison/
Title: Black Friday 2021 France : boom des équipements maison
Description: Lors du Black Friday 2021 en France, les ventes d’équipement de la maison ont explosé : +X % de CA vs Q4 2020, atteignant €Y M en 3 jours.
Allow: https://nielseniq.com/global/fr/news-center/2023/niq-et-gfk-finalisent-leur-regroupement-creant-le-leader-de-lintelligence-consommateurs-a-travers-le-globe/
Title: NIQ et GfK finalisent leur regroupement, créant le leader de l'intelligence consommateurs à travers le globe - NIQ
Description: NIQ et GfK finalisent leur regroupement, créant le leader de l'intelligence consommateurs à travers le globe.
Allow: https://nielseniq.com/global/fr/news-center/2024/niq-retail-spend-barometer-recul-des-depenses-au-2nd-trimestre-2024/
Title: Baromètre NIQ : dépenses en recul –2,8 % au T2 2024
Description: En T2 2024, les dépenses FMCG & tech en France chutent de 2,8 %, tirées par –7,2 % sur les biens durables, impactées par inflation, météo & loi Descrozaille.
Allow: https://nielseniq.com/global/fr/news-center/2017/analyse-de-marche-des-objets-connectes-wearables-gfk/
Title: IoT : plus d’1 million de wearables vendus en France
Description: La vente de wearables se développe en France. GfK vous donne les clés pour comprendre et analyser le succès croissant des smartwatches et du Smart Home.
Allow: https://nielseniq.com/global/fr/news-center/2017/manga-bande-dessinee-comics-chiffres-cles-gfk/
Title: BD et Manga : la force des bulles
Description: Les mangas rencontrent un important succès en France comme en témoignent les analyses de marché fédérées par GfK. Accédez à toutes les datas actualisées.
Allow: https://nielseniq.com/global/fr/news-center/2021/nielseniq-lance-la-revolution-de-la-mesure-omnicanale/
Title: NielsenIQ lance la révolution de la mesure omnicanale - NIQ
Description: NielsenIQ a conclu des accords pour deux acquisitions d’envergure dans le domaine de la mesure du e-commerce.
Allow: https://nielseniq.com/global/fr/insights/infographic/2022/plongez-dans-la-croissance-des-petites-et-moyennes-entreprises/
Title: Plongez dans la croissance des petites et moyennes entreprises. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/infographic/2022/les-evenements-shopping-en-ligne-un-phenomene/
Title: Les événements shopping en ligne - un phénomène - NIQ
Description: NielsenIQ data shows what and how consumers respond to major global online shopping events
Allow: https://nielseniq.com/global/fr/insights/success-story/2022/doper-les-ventes-voici-comment-conagra-brands-a-fait-progresser-les-produits-surgeles-de-150-chez-une-grande-enseigne/
Title: Doper les ventes : voici comment Conagra Brands a fait progresser les produits surgelés de 150 % chez une grande enseigne - NIQ
Description: Comment Conagra Brands a-t-il réussi à augmenter de 150 % les ventes au détail de sa catégorie de produits surgelés chez un partenaire clé du secteur des pharmacies ? Grâce à cette nouvelle stratégie d'assortiment.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/amazon-prime-cle-de-voute-de-la-suprematie-damazon/
Title: Amazon Prime: clé de voûte de la suprématie d'Amazon - NIQ
Description: Pourquoi Amazon Prime est le programme fidélité le plus performant au monde ? Comment Amazon a redéfini les règles du Ecommerce ? Analyse.
Allow: https://nielseniq.com/global/fr/insights/infographic/2017/produits-gaming-marche-du-pc-gaming-en-europe-gfk/
Title: Gaming : un marché à forte valeur
Description: Le gaming et ses produits dérivés génèrent un CA en forte croissance en Europe. Les datas sont consultables dans l'audit Tech Trends 2017 publié par GfK.
Allow: https://nielseniq.com/global/fr/insights/education/2020/digital-ad-hoc-et-insights-2-0-au-printemps-des-etudes-2020/
Title: Digital Ad Hoc et Insights 2.0 au Printemps des Etudes 2020
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/login/
Title: Login - NIQ
Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-high-tech-france-2020-television-casque-bluetooth/
Title: ventes High-Tech France 2020 television casque bluetooth - NIQ
Description: Bilan ventes 2020 Electronique grand public et tendances consommateurs en France : téléviseurs Oled Qled, barres de son, casque bluetooth, assistant vocal intégré
Allow: https://nielseniq.com/global/fr/news-center/2024/niq-retail-spend-barometer-583-milliards-deuros-depenses-au-premier-trimestre-2024-en-produits-de-grande-consommation-et-biens-durables/
Title: T1 2024 : 58,3 Md € dépensés en FMCG & biens durables
Description: En T1 2024, les Français ont dépensé 58,3 Md € en FMCG (+3,2 %) et biens durables (-2,7 %), selon le Retail Spend Barometer.
Allow: https://nielseniq.com/global/fr/news-center/2023/dalla-collaborazione-tra-gfk-e-the-newco-nasce-sinottica-4-0/
Title: Dalla collaborazione tra GfK e The Newco nasce Sinottica 4.0 - NIQ
Description: Il leader nelle ricerche di mercato e la società specializzata in Adtech e Martech insieme per il lancio di uno strumento volto a fornire soluzioni di qualità ai player che sposano il Marketing 4.0
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/quelles-soirees-foot-pour-les-francais/
Title: Quelles soirées foot pour les Français ? - NIQ
Description: Si l'enthousiasme semble modéré à quelques jours du coup d'envoi, les Français ont plutôt prévu de consommer des bières, chips et pizzas, comme lors d'une Coupe du monde estivale.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/lessor-des-boissons-sans-alcool-au-canada/
Title: L’essor des boissons sans alcool au Canada - NIQ
Description: Le secteur des boissons non alcoolisées au Canada connaît une croissance rapide, stimulée par l’évolution des préférences des consommateurs et par un choix de plus en plus large d’options sur les étagères.
Allow: https://nielseniq.com/global/fr/insights/multimedia/2023/analyse-des-ventes-de-livres-france-grace-a-la-datavisualisation/
Title: Analyse des ventes de Livres France grâce à la datavisualisation - NIQ
Description: Accédez aux analyses complètes du marché Livre en 2 clics via votre ordinateur ou smartphone: vision par livre, auteur, éditeur, circuit d'achat, genre...
Allow: https://nielseniq.com/global/fr/insights/report/2017/salon-baby-cool-analyse-du-marche-de-la-puericulture-gfk/
Title: GfK lance un Baromètre Baby Care
Description: GfK, partenaire du salon BabyCool à Paris, lance le baromètre BabyCare. Cet outil exploite des indicateurs marketing à destination des acteurs du marché.
Allow: https://nielseniq.com/global/fr/careers/
Title: Carrières - NIQ
Description: Changez d'envergure avec NielsenIQ. Notre équipe a la vision et la passion requises pour faire bouger le marché. Commencez votre carrière chez NielsenIQ dès aujourd'hui et jouez un rôle de premier plan à nos côtés.
Allow: https://nielseniq.com/global/fr/insights/webinar/2022/quick-commerce-en-france-retour-dexperience-avec-coca-cola/
Title: Quick commerce en France: Retour d'expérience avec Coca-Cola - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/covid-19-vers-une-france-a-2-vitesses/
Title: Covid-19 : vers une France à 2 vitesses ? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/marche-de-lhigh-tech-online-en-europe/
Title: Marché de l’high-tech online en Europe - NIQ
Description: Cette étude a été menée à partir des milliards de reçus électroniques analysés auprès de notre panel de 1M de e-shoppers européens.
Allow: https://nielseniq.com/global/fr/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/face-a-linflation-comment-les-pme-peuvent-apporter-de-la-valeur/
Title: Face à l’inflation : comment les PME peuvent apporter de la valeur - NIQ
Description: L’impact de l’inflation est universel, cependant, les acheteurs exclusifs de petites marques ont des façons d'économiser bien à eux.
Allow: https://nielseniq.com/global/fr/news-center/2015/un-climat-de-la-consommation-en-hausse-a-travers-leurope/
Title: Un climat de la consommation en hausse à travers l'Europe
Description: Au premier trimestre 2015, l'humeur des consommateurs des différents pays européens a évolué positivement en ce qui concerne le développement économique
Allow: https://nielseniq.com/global/fr/news-center/2025/bilan-2024-des-marches-bricolage-jardinage-et-perspectives-2025/
Title: Bilan 2024 des marchés Bricolage & Jardinage et perspectives 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2019/chiffres-cles-du-marche-de-la-bd-ventes-bd-en-france-gfk/
Title: BD : record de ventes en 2018 !
Description: Le marché de la bande dessinée a récolté tous les suffrages en 2018, affichant une croissance de 2,5 %. Toutes les analyses en ligne à découvrir avec GfK.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/iphone-neuf-ou-doccasion-le-boom-du-reconditionne-sur-le-marche-du-high-tech/
Title: iPhone neuf ou d’occasion ? Le boom du reconditionné sur le marché du high-tech - NIQ
Description: Smartphones neufs vs. reconditionné, dépenses moyennes par génération, marché du neuf en baisse... Focus sur le boom des produits reconditionnés sur le marché du high-tech.
Allow: https://nielseniq.com/global/fr/news-center/2023/autorisation-ue-a-la-fusion-nielseniq-gfk/
Title: Autorisation UE à la fusion NielsenIQ - GfK - NIQ
Description: Autorisation de l'Union Européenne au projet de fusion NielsenIQ - GfK
Allow: https://nielseniq.com/global/fr/news-center/2023/comportements-dachat-anti-crise-des-francais-grande-conso-et-biens-techniques/
Title: Comportements d'achat anti-crise des Français Grande conso et Biens techniques - NIQ
Description: Comment les Français adaptent leurs comportements d'achat et projets face au contexte économique. Différences entre générations, type de produits...
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/tendance-ecommerce-analyse-et-insights-de-lascension-de-temu-en-france/
Title: Tendance eCommerce: analyse et insights de l'ascension de TEMU en France - NIQ
Description: Découvrez le bilan de la première année de TEMU en France : parts de marché, comparaison avec Shein, profils démographiques des consommateurs et perspectives de croissance. Insight et chiffres clés.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/mastering-the-buy-now-pay-later-landscape-essential-insights-for-retailers/
Title: Mastering the Buy-Now-Pay-Later Landscape: Essential Insights for Retailers - NIQ
Description: Toutes les données présentées durant ce webinar seront basées sur les achats online d’un panel de +5M e-shoppers en Europe.
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/passons-a-la-prochaine-etape-du-e-commerce-en-europe/
Title: Passons à la prochaine étape du e-commerce en Europe - NIQ
Description: La croissance du e-commerce en Europe a été accélérée lors de la séquence COVID. Avec des millions de nouveaux acheteurs en ligne, vous devez comprendre en profondeur la manière dont ils font leurs achats et les performances de ce circuit.
Allow: https://nielseniq.com/global/fr/news-center/2019/objets-connectes-le-cap-du-milliard-deuros-franchi/
Title: Objets connectés: le cap du milliard d'euros franchi!
Description: La smart home est tendance et les chiffres révèlent une explosion des ventes d’objets connectés. Découvrez-les avec GfK.
Allow: https://nielseniq.com/global/fr/insights/report/2017/rentree-des-classes-chaque-semaine-compte/
Title: Rentrée des Classes: chaque semaine compte !
Description: Les vacances scolaires débutent bientôt mais la rentrée se prépare dès à présent ! Découvrez les enseignements - clefs pour optimiser vos ventes de fournitures scolaires.
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-pulse-sur-la-consommation-des-francais-en-chr-octobre-2023/
Title: Rapport « pulse » sur la consommation des français en CHR octobre 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/news-center/2023/etude-cmo-outlook-index-_-evaluation-des-moyens-et-impact-du-marketing/
Title: Etude CMO Outlook Index _ évaluation des moyens et impact du marketing - NIQ
Description: Plus de 600 CMO évaluent les moyens Marketing à leur disposition et leur impact sur la croissance de l'entreprise: benchmark et learnings à télécharger
Allow: https://nielseniq.com/global/fr/news-center/2016/gfk-revele-les-10-produits-stars-de-noel-2016/
Title: GfK révèle les 10 produits stars de Noël 2016
Description: La période de Noël fait que le mois de décembre demeure le mois le plus propice aux achats de biens technologiques et ce, alors même que les français anticipent toujours un peu plus leurs achats et que le mois de janvier est toujours plus attractif pour ses bonnes affaires.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/smartphones-la-5g-domine-les-ventes/
Title: Smartphones: la 5G domine les ventes - NIQ
Description: Les modèles Smartphones 5G et Reconditionnés animent les ventes du marché France.
Allow: https://nielseniq.com/global/fr/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2023/leregroupement-de-niq-et-gfk-est-avant-tout-pense-pour-vous/
Title: Le regroupement de NIQ et GfK est avant tout pensé pour vous - NIQ
Description: La finalisation du rapprochement entre NIQ et GfK n'est pas seulement la mise en commun de deux entreprises. C'est un engagement envers nos clients, en vue de leur fournir un service d'excellence. Cette association de tout premier ordre souligne notre volonté de tenir la promesse faite à nos clients.
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-mai-eu5/
Title: Monthly eCommerce Pulse Mai – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/insights/infographic/2022/3-etapes-pour-rationaliser-les-solutions-de-strategie-en-matiere-dassortiment-et-de-merchandising/
Title: 3 étapes pour rationaliser les solutions de stratégie d'assortiment et de merchandising - NIQ
Description: La séparation des activités d'assortiment et de merchandising entraîne des inefficacités coûteuses et des pertes d'opportunités.
Allow: https://nielseniq.com/global/fr/insights/success-story/2021/ingram-micro-gagner-sur-des-marches-des-cibles-clients-et-circuits-en-constante-evolution/
Title: Gagner sur des marchés, des cibles clients et circuits en constante évolution - NIQ
Description: Découvrez comment Ingram Micro utilise l'intelligence de la chaîne d'approvisionnement de GfK pour conquérir les tendances changeantes du marché, des clients et des canaux de distribution.
Allow: https://nielseniq.com/global/fr/insights/report/2023/tendance-des-ventes-mondiales-biens-durables-et-technique-q4-2022/
Title: Tendance des ventes mondiales Biens durables et technique Q4 2022 - NIQ
Description: Dynamique des ventes High-Tech, Telecom, IT, Electroménager dans le monde et par région, Tendances consommateurs
Allow: https://nielseniq.com/global/fr/industries/retail/deliver-supply-chain-excellence/
Title: Rationalisez votre chaîne d'approvisionnement grâce aux solutions novatrices de NIQ.
Description: Découvrez des stratégies pour rationaliser les opérations et accroître l'efficacité grâce aux solutions de pointe de NIQ en matière de gestion de la chaîne d'approvisionnement et d'analyse du commerce de détail.
Allow: https://nielseniq.com/global/fr/insights/report/2023/attentes-des-genz-et-potentiel-pour-les-marches-biens-techniques/
Title: Attentes des GenZ et potentiel pour les marchés biens techniques - NIQ
Description: Vision des attentes consommateurs et pratiques de la Gen Z. Potentiel client pour les acteurs de smarchés Biens techniques.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/amazon-en-europe-insights-et-chiffres-cle/
Title: Amazon en Europe: insights et chiffres clé - NIQ
Description: Quel pays Européen dépense le plus sur Amazon ? Data, insifghts : focus sur la situation d'Amazon en Europe.
Allow: https://nielseniq.com/global/fr/insights/education/2022/5-etapes-pour-une-strategie-prix-et-une-gestion-des-promotions-efficaces-dans-la-nouvelle-normalite/
Title: Stratégie Prix & Promotions : 5 Étapes Clés | NielsenIQ
Description: Découvrez comment adapter vos stratégies de prix et promotions post-pandémie en 5 étapes pour maximiser la rentabilité et répondre aux nouveaux comportements consommateurs.
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-novembre-us/
Title: Monthly eCommerce Pulse Novembre – US - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/insights/report/2023/le-vin-francais-a-travers-le-monde/
Title: Le vin français à travers le monde - NIQ
Description: Le rapport « French Wine across the Globe » (rapport sur le vin français à travers le monde) de CGA par NielsenIQ exploite la puissance des données consommateurs et volumétriques d'OPM pour étudier les modes de consommation et la présence du vin français sur les principaux marchés mondiaux.
Allow: https://nielseniq.com/global/fr/events/2023/bilan-consommation-2022/
Title: Bilan Consommation 2022 - NIQ
Description: Retrouvez nos experts pour un bilan complet de l’année 2022 de la grande consommation
Allow: https://nielseniq.com/global/fr/insights/report/2017/consommateur-connecte-e-consommateur-en-france-gfk/
Title: La réalité du Consommateur Connecté en France
Description: GfK dévoile les résultats de l'étude Connected Consumer : usage des nouvelles technologies, nouveaux comportements d'achat en ligne, analyse des tendances.
Allow: https://nielseniq.com/global/fr/news-center/2018/smart-home-les-assistants-vocaux-donnent-vie-au-marche/
Title: Smart home: les assistants vocaux donnent vie au marché.
Description: En 2018, le concept de smart home s’est généralisé aux quatre coins de la planète. GfK révèlent plusieurs chiffres étourdissants autour des assistants vocaux !
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/resultats-du-black-friday-2023-en-france-et-en-europe/
Title: Résultats du Black Friday 2023 en France et en Europe - NIQ
Description: Les consommateurs ont-ils dépensé moins ? Les marques ont-elles fait moins de chiffre d'affaires ? Découvrez les résultats du Black Friday en France et en Europe.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/state-of-ecommerce-in-europe-in-2024/
Title: State of Ecommerce in Europe in 2024 - NIQ
Description: Toutes les données présentées durant ce webinar seront basées sur les achats online d’un panel de +5M e-shoppers en Europe.
Allow: https://nielseniq.com/global/fr/insights/infographic/2017/les-consommateurs-toujours-sensibles-a-la-pub/
Title: Les consommateurs toujours sensibles à la pub
Description: Une enquête GfK, auprès de 20 000 personnes, révèle le pouvoir qu'exerce la publicité sur les choix des consommateurs. A découvrir avec notre infographie.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/tendances-du-marche-de-la-mode-online-en-europe-en-2024/
Title: Tendances du marché de la mode online en Europe en 2024 - NIQ
Description: Toutes les données présentées seront basées sur les achats online d’un panel de +5M e-shoppers en Europe.
Allow: https://nielseniq.com/global/fr/insights/report/2022/dynamique-des-ventes-livre-2022-bd-manga-litterature-et-top10/
Title: Dynamique des ventes livre 2022: BD, manga, littérature et Top10 - NIQ
Description: Tendances des ventes de livres au 1er trimestre 2022: BD et mangas toujours dynamiques, romans, pratique, top 10 meilleures ventes
Allow: https://nielseniq.com/global/fr/insights/education/2022/category-management-le-langage-commun-entre-distributeurs-et-industriels/
Title: Category management : le langage commun entre distributeurs et industriels - NIQ
Description: Utilisez votre temps de manière efficace pour résoudre les problèmes qui se posent grâce à un langage commun de gestion des catégories que les fabricants et les détaillants comprennent.
Allow: https://nielseniq.com/global/fr/insights/report/2015/alimentation-infantile-et-laits-maternises-un-marche-mondial-d/
Title: Alimentation et laits infantiles : un marché mondial de près de 30 milliards de dollars. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/webinar/2022/amazon-quels-sont-les-principaux-leviers-pour-optimiser-ma-performance/
Title: Amazon: Quels sont les principaux leviers pour optimiser ma performance? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2020/high-tech-reconditionne-occasion-labels-et-comportements-consommateurs/
Title: High-tech reconditionné occasion labels et comportements consommateurs - NIQ
Description: Reconditionné, occasion, location, labels: attentes et comportements consommateurs sur le marché Equipement de la maison France en 2020
Allow: https://nielseniq.com/global/fr/insights/report/2022/informatique-bureautique-demande-mondiale-en-baisse-en-2022/
Title: Informatique/Bureautique : demande mondiale en baisse en 2022 - NIQ
Description: Analyse des ventes Produits IT, Office dans le contexte Télétravail / Inflation: Tendances ordinateurs portables, moniteurs, spé tech, SSD...
Allow: https://nielseniq.com/global/fr/insights/report/2019/fournitures-scolairesventes-en-grande-distribution-gfk/
Title: Fournitures scolaires: prix en baisse!
Description: La vente de fournitures scolaires en 2019, fortement liée à la saisonnalité, est encouragée par une baisse des prix pratiqués dans les grandes surfaces.
Allow: https://nielseniq.com/global/fr/insights/education/2022/voici-ce-que-devrait-etre-le-revenue-management-en-2022/
Title: Ce que devrait être le revenue management aujourd'hui - NIQ
Description: Les équipes de revenue growth management sont confrontées à de multiples défis sur les PGC et doivent se fixer de nouvelles priorités et stratégies pour l'optimisation des prix et du chiffre d'affaires. 
Allow: https://nielseniq.com/global/fr/insights/webinar/2020/comment-reussir-sur-amazon/
Title: Comment réussir sur Amazon? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/empreinte-sociale-et-ecologique-critere-cle-de-la-decision-dachat-en-france/
Title: Empreinte sociale : critère d’achat clé en France
Description: L’impact social et écologique devient un critère central dans les achats des Français. Découvrez les données clés dans notre analyse – à lire !
Allow: https://nielseniq.com/global/fr/insights/education/2023/6-questions-simples-pour-maitriser-votre-categorie/
Title: 6 questions simples pour maîtriser votre catégorie - NIQ
Description: Lorsque vous commencez à vous poser les questions :- Comment mon produit fonctionne-t-il sur le marché ?- Quelle est ma part de marché réelle ?- Comment ma marque peut-elle se développer ?C’est à ce moment-là que vous vous trouvez dans de bonnes dispositions pour mieux comprendre votre catégorie.
Allow: https://nielseniq.com/global/fr/insights/infographic/2022/quel-est-limpact-de-linflation-sur-le-comportement-des-consommateurs/
Title: Quel est l'impact de l'inflation sur le comportement des consommateurs ? - NIQ
Description: De nouvelles données NielsenIQ font état de l'impact de l'inflation sur les consommateurs dans le monde.
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-in-the-us/
Title: Monthly eCommerce Pulse in the US - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/le-referencement-vu-du-cote-distributeur/
Title: Le référencement vu du côté distributeur - NIQ
Description: Référencer votre produit auprès d’une enseigne fait partie du plan de croissance de la plupart des entreprises. Les principes de négociation avec un distributeur sont similaires à ceux de la négociation avec la pluprt des partenaires. Le résultat idéal est une situation gagnant-gagnant, mais quelles sont les implications quand il s'agit d'un distributeur ?
Allow: https://nielseniq.com/global/fr/insights/multimedia/2016/bienvenue-dans-le-monde-du-consommateur-connecte/
Title: Bienvenue dans le monde du Consommateur Connecté
Description: Les Connected Consumers sont différents des consommateurs des générations passées. Ils inventent une nouvelle façon de vivre. Ils s'approprient les nouvelles technologies en les adaptant aux différents aspects de leur vie. Etre connecté procure de nombreux bénéfices aux consommateurs et cela se traduit par de fortes évolutions dans leurs comportements. GfK identifie trois leviers à ces changements : la liberté, la vitesse et l'intimité. La nature globale de cette transformation et la vitesse impressionnante à laquelle elle se produit peuvent être difficiles à appréhender par les entreprises. Comment pouvez-vous alors maximiser les opportunités qui s'offrent à vous avec le Connected Consumer ?
Allow: https://nielseniq.com/global/fr/insights/infographic/2017/entretien-jardin-usages-et-marche-des-jardineries-gfk/
Title: Cultiver son jardin
Description: L'analyse de marché GfK portant sur le secteur de la jardinerie dans 17 pays démontre une stabilité des comportements des usagers et un entretien régulier.
Allow: https://nielseniq.com/global/fr/industries/public-sector/
Title: Façonner les résultats des politiques avec l'analyse des données du secteur public et la recherche et l'analyse des politiques
Description: Comprenez le rôle essentiel des données dans la recherche politique. Prenez des décisions éclairées grâce à des informations exploitables. Améliorez l'impact de vos politiques dès maintenant.
Allow: https://nielseniq.com/global/fr/news-center/2025/bilan-du-marche-des-biens-techniques-en-2024-et-perspectives-2025/
Title: Bilan du marché des biens techniques en 2024 et perspectives 2025 - NIQ
Description: NielsenIQ x GfK dévoile le bilan conjoncturel de l'année 2024 et les perspectives 2025 des biens techniques et durables*.
Allow: https://nielseniq.com/global/fr/news-center/2021/pouvoir-dachat-europe-france-2021/
Title: Pouvoir d'achat Europe France 2021 - NIQ
Description: Analyses du pouvoir d'achat disponible par habitant en 2021 en Europe et cartes par pays
Allow: https://nielseniq.com/global/fr/insights/report/2023/ventes-livres-jeunesse-a-fin-oct-2023-bd-lecture-illustre-manga/
Title: Ventes livres Jeunesse à fin oct. 2023: BD, lecture, illustré, manga - NIQ
Description: Les Français ont acheté 1,5 Mios de livres Jeunesse en moyenne par semaine. Tendances de ventes BD, lecture, illustré, manga avant les fêtes de fin d'année
Allow: https://nielseniq.com/global/fr/insights/education/2022/echec-et-mat-les-choix-les-plus-judicieux-en-matiere-de-positionnement-prix-et-de-promotions/
Title: Échec et mat : les meilleurs choix pour vos positionnements prix et promo - NIQ
Description: Il existe une opportunité pour les industriels et les distributeurs de tirer parti du positionnement prix pour générer des revenus supplémentaires en fonction de l’impact de la pandémie sur les finances des consommateurs, ainsi que de l’évolution de leurs préférences.
Allow: https://nielseniq.com/global/fr/insights/success-story/2022/nital-decouvrez-comment-nital-utilise-gfknewron-consumer-et-predict/
Title: Renforcer l'approche de la planification basée sur les données avec gfknewron
Description: Comment l'accès aux insights en temps quasi réel et des prédictions IA-alimentées a redynamisé l'approche data-driven stratégique de Nital
Allow: https://nielseniq.com/global/fr/insights/success-story/2021/prenez-des-decisions-plus-rapides-a-partir-de-vos-donnees/
Title: Prenez des décisions plus rapides à partir de vos données - NIQ Prenez des décisions à partir de vos données, plus rapidement
Description: Pour voir comment un acteur mondial des PGC a amélioré son approche des données grâce à une technologie automatisée, téléchargez l'étude de cas.
Allow: https://nielseniq.com/global/fr/insights/report/2022/tendances-e-commerce-france/
Title: Tendances e-commerce France - NIQ
Description: Evolution des achats sur Internet, tendances consommateurs et relais de croissance: accès aux bons plans, occasion / reconditionné, social shopping...
Allow: https://nielseniq.com/global/fr/news-center/2018/statistiques-black-friday-soldes-equipements-maison-gfk/
Title: Black Friday: +1Mds€ dépensés en équipement de la maison !
Description: Les consommateurs profitent massivement du Black Friday pour faire leurs achats d'équipements de la maison : une tendance forte mise en lumière par GfK.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/levolution-du-e-commerce-a-lechelle-mondiale/
Title: L’évolution du e-commerce à l’échelle mondiale - NIQ
Description: Auparavant, les principaux sujets et questions associés au commerce électronique portaient sur la confiance des consommateurs et les obstacles. Aujourd'hui, les entreprises se concentrent sur l'efficacité de la livraison et sur l'expérience en ligne des utilisateurs pour répondre aux besoins des acheteurs en ligne.
Allow: https://nielseniq.com/global/fr/insights/report/2022/temps-difficiles-pour-le-marche-electronique-grand-public-en-2022/
Title: Marché EGP 2022 – année difficile pour l’électronique grand public
Description: Analyse des ventes High-Tech, Téléviseur et Audio dans le Monde: vision prix / promotion, tendances produits et spé tech les plus achetés...
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-janvier-eu5/
Title: Monthly eCommerce Pulse Janvier – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-2020-gaming-consoles-et-jeux-en-france/
Title: Ventes 2020 gaming consoles et jeux en France - NIQ
Description: Bilan des ventes 2020 Gaming, consoles et jeux (dématérialisé / physique) et intentions achat Gen9
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/marches-online-de-la-maison-du-bricolage-et-de-lelectromenager-en-europe/
Title: Marchés online de la maison, du bricolage et de l’électroménager en Europe. - NIQ
Description: à partir des milliards de reçus électroniques analysés en 2022 auprès de notre panel de +1,5M de e-shoppers.
Allow: https://nielseniq.com/global/fr/insights/infographic/2017/panel-de-consommateurs-etudes-de-consommation-rec-gfk/
Title: Etude consommateurs GfK (REC)
Description: Retrouvez les datas de l'étude consommateurs REC de GfK portant sur le chiffre d'affaires généré par les wearables et objets connectés en France en 2017.
Allow: https://nielseniq.com/global/fr/news-center/2024/attentes-consommateurs-2024-affordable-premium-et-durabilite/
Title: Attentes consommateurs 2024: affordable premium et durabilité - NIQ
Description: 4 tendances et conseils des experts GfK pour dynamiser les ventes de biens d'équipement de la maison en 2024 et au-delà
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/tendances-de-consommation-les-habitudes-dachat-de-la-generation-b/
Title: Tendances de consommation: les habitudes d'achat de la génération B - NIQ
Description: Découvrez les habitudes de consommation de la génération B, entre achats en ligne réguliers et préférence pour les produits durables et pratiques.
Allow: https://nielseniq.com/global/fr/industries/retail/collaborate-with-your-suppliers/
Title: Maximisez la rentabilité et alimentez la croissance mutuelle avec les solutions de collaboration stratégique avec les fournisseurs de NIQ.
Description: Utilisez une seule source de vérité pour tirer parti des informations partagées et des analyses des médias de vente au détail, rationalisez les communications et les activations de bout en bout et monétisez vos données pour créer de nouvelles sources de revenus.
Allow: https://nielseniq.com/global/fr/insights/webinar/2021/ecommerce-pgc-perspectives-en-france-et-a-linternational/
Title: Ecommerce PGC: Perspectives en France et à l'international - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2023/chiffre-daffaires-de-la-distribution-grand-public-en-europe-2022/
Title: Chiffre d'affaires de la Distribution grand public en Europe 2022 - NIQ
Description: Evolution des dépenses Grande conso et autres univers produits dans la zone Europe 27, poids dans le budget des ménages, évolution du pouvoir d'achat...
Allow: https://nielseniq.com/global/fr/insights/report/2023/tendance-magasin-et-e-commerce-en-france-univers-techdurables/
Title: Tendance Magasin et e-commerce en France - univers Tech&Durables - NIQ
Description: Evolution circuits: les Français sont attachés au magasin et Internet atteint un palier, renouvelé par d'autres modes de vente online. Marketplace, DtoC
Allow: https://nielseniq.com/global/fr/news-center/2015/quel-relais-de-croissance-pour-la-tablette/
Title: Quel relais de croissance pour la tablette ?
Description: Etude GfK Référence des Equipements Connectés. Après trois années de croissance fulgurante, le marché de la tablette multimédia semble avoir atteint un pic en 2014.
Allow: https://nielseniq.com/global/fr/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/innovations-en-2022-paris-oses-et-versatilite-des-consommateurs/
Title: Innovations en 2022 : paris osés et versatilité des consommateurs - NIQ
Description: NielsenIQ dévoile le top 20 des meilleurs lancements 2022 de la grande consommation.
Allow: https://nielseniq.com/global/fr/insights/report/2022/tendances-rentree-des-classes-dynamique-circuit-impact-inflation/
Title: Tendances Rentrée des classes: dynamique circuit, impact inflation... - NIQ
Description: Tendances à fin juillet en demi-teinte sur le marché Fournitures scolaires, entre volumes en baisse en GSA, Spécialistes dynamiques et prix à la hausse
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-pulse-sur-la-consommation-des-francais-en-chr-juillet-2023/
Title: Rapport « pulse » sur la consommation des français en CHR: juillet 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/news-center/2018/loptique-a-genere-65-mds-de-ca-en-2017/
Title: L'Optique a généré 6,5 Mds de CA en 2017
Description: En 2017, un Français dépensait en moyenne 122€ pour une monture optique. GfK décrypte l’évolution du secteur de l’optique.
Allow: https://nielseniq.com/global/fr/insights/report/2023/case-study-du-lancement-de-produit-a-1-million-de-dollars-en-un-mois/
Title: Etude de Cas : du nouveau produit à un revenu de 1.4M de dollars en un mois - NIQ
Description: Découvrez comment Golden Monkey Food a trouvé la bonne solution pour découvrir une nouvelle opportunité et s’assurer que son produit est adapté au marché, lors du lancement de son nouveau produit grâce aux données NielsenIQ.
Allow: https://nielseniq.com/global/fr/insights/report/2017/jardinage-analyse-des-comportements-et-usages-gfk/
Title: 1 Français sur 3 fait son jardin chaque semaine
Description: Le jardinage représente une activité quotidienne ou hebdomadaire chez près d'1 Français sur 3. Accédez aux résultats des études et des infographies de GfK.
Allow: https://nielseniq.com/global/fr/news-center/2021/tendances-livres-france-ventes-bd-romans-janv-aout-2021-tous-circuits/
Title: tendances LIVRES France, ventes BD Romans janv-aout 2021 tous circuits - NIQ
Description: Achat de livres neufs BD, littérature, jeunesse France tous circuits: GSA, GSS, librairie, indépendants, sur Internet et en magasin Data janv-août 2021
Allow: https://nielseniq.com/global/fr/news-center/2021/bilan-des-ventes-optique-france-2020/
Title: bilan des ventes Optique France 2020 - NIQ
Description: Bilan 2020 des ventes Optique en France. Détail verres de correction, montures, solaires, lentilles. Impact de la réforme RAC0 et des confinements
Allow: https://nielseniq.com/global/fr/insights/education/2023/lanalyse-avancee-peut-donner-un-avantage-determinant-aux-entreprises-des-pgc/
Title: L'analyse avancée peut donner un avantage déterminant aux entreprises des PGC - NIQ
Description: Grâce à l'utilisation stratégique de l'analyse avancée - ou advanced analytics - pour les PGC, vous pouvez prédire les actions futures et mettre votre organisation sur la voie du succès.
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-fevrier-eu5/
Title: Monthly eCommerce Pulse Février – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/events/2023/bilan-consommation-alternative/
Title: Webinar consommation alternative - NIQ
Description: Les experts NielsenIQ font le bilan de la consommation alternative : produits bio, végétal, sans OGM, sans additifs... avec l'éclairage de Lucie Basch (C'est Qui Le Patron ? et Too Good to Go).
Allow: https://nielseniq.com/global/fr/news-center/2023/previsions-ca-equipement-de-la-maison-2023/
Title: Previsions CA Equipement de la Maison 2023 - NIQ
Description: Les tendances Premium, Promotions adaptées et Offre éco-responsable peuvent dynamiser le marché malgré le contexte économique incertain et sous inflation
Allow: https://nielseniq.com/global/fr/insights/education/2019/ces-2020-gfk-on-stage/
Title: CES 2020: GfK on stage !
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2019/electronique-grand-public-ca-mondial-de-138mds-e-toujours-en-croissance/
Title: Electronique grand public: CA mondial de 138Mds €, toujours en croissance
Description: L'Electronique grand public affiche une croissance insolente: +6% en 2018 et toujours en hausse en 2019 !
Allow: https://nielseniq.com/global/fr/insights/education/2022/la-planification-de-lassortiment-facilitee-par-la-simulation-et-lautomatisation/
Title: La planification de l'assortiment facilitée par la simulation et l'automatisation - NIQ
Description: Choisir le bon logiciel d'assortiment et de planogramme peut vous aider à intégrer la technologie de simulation et d'automatisation dans vos processus.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/soldes-dhiver-en-france-bilan-ecommerce-des-premiers-jours/
Title: Soldes d’hiver en France: bilan eCommerce des premiers jours - NIQ
Description: Focus sur la première semaine de soldes, qui nous donne la température pour évaluer la performance globale des ventes sur cette période.
Allow: https://nielseniq.com/global/fr/news-center/2021/nielseniq-releve-le-defi-de-la-mesure-omnicanale/
Title: NielsenIQ relève le défi de la mesure omnicanale - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/etude-du-marche-de-loutdoor-et-ses-tendances-ecommerce/
Title: Étude du marché de l’outdoor et ses tendances eCommerce - NIQ
Description: Quels sports outdoor ont la cote en Europe ? Comment se porte le marché de la seconde main dans le sport ? Étude du marché de l'outdoor.
Allow: https://nielseniq.com/global/fr/insights/education/2022/le-social-shopping-est-lavenir-du-e-commerce/
Title: Le social shopping est l'avenir du e-commerce - NIQ
Description: Social commerce, super apps, and mobile shopping might be new phenomenon's for many, but these are key drivers for e-commerce in Asia.
Allow: https://nielseniq.com/global/fr/news-center/2016/moyens-de-paiement-usages-datas-et-insights-gfk/
Title: Baromètre des moyens de paiement Cofidis Retail/Crédit Mutuel - CIC
Description: Retrouvez en libre accès sur GfK les grandes lignes de l'étude sur les moyens de paiement en France menée par Cofidis Retail, le CIC et le Crédit Mutuel.
Allow: https://nielseniq.com/global/fr/news-center/2021/tendances-ventes-2020-biens-culturels-en-france-et-pratiques-digitales/
Title: Tendances ventes 2020 Biens culturels en France et pratiques digitales - NIQ
Description: Bilan des ventes de biens culturels (physiques et dématérialisés) en France en 2020 et pratiques digitales. Gaming, Livre, Musique et Video
Allow: https://nielseniq.com/global/fr/insights/report/2022/top-50-des-meilleures-ventes-de-livres-2021-en-france/
Title: top 50 des meilleures ventes de livres 2021 en France - NIQ
Description: Top 50 des meilleures ventes de livres en France en 2021: best-sellers, auteurs stars, BD et manga, format poche... tendances et chiffres clé
Allow: https://nielseniq.com/global/fr/news-center/2020/high-tech-reconditionne-ou-doccasion-chiffres-cles-gfk/
Title: High-Tech reconditionné ou d'occasion : chiffres clés - GfK - NIQ
Description: Les produits reconditionnés véhiculent une image de consommation plus responsable et sont devenus un levier de croissance pour le secteur du high-tech.
Allow: https://nielseniq.com/global/fr/industries/digital-commerce/
Title: Stratégies de Commerce Digital pour Booster Votre Marque
Description: Découvrez comment optimiser votre commerce digital avec NielsenIQ. Stratégies éprouvées, insights précis. Explorez plus aujourd'hui!
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-pulse-sur-la-consommation-des-francais-en-chr-aout-2023/
Title: Rapport « pulse » sur la consommation des français en CHR: août 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/news-center/2020/rentree-des-classes-2020-coloriage-ecologie-et-online-au-programme/
Title: Rentrée des classes 2020 : coloriage, écologie et online au programme - NIQ
Description: GfK fait le point sur les chiffres liés à la rentrée des classes 2020. Les fournitures scolaires plaisent toujours autant.
Allow: https://nielseniq.com/global/fr/insights/report/2016/breakthrough-innovation-report-2016/
Title: Innovations : le rôle sous-estimé du packaging - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/infographic/2017/les-saisons-du-livre/
Title: Les saisons du livre
Description: Le saviez-vous ? 5,5 millions exemplaires sont achetés chaque semaine en moyenne en France sur l'année (hors décembre - atypique). Découvrez toutes les saisons du livre dans notre infographie.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/le-lien-emotionnel-que-recherche-votre-consommateur/
Title: Le lien émotionnel que recherche votre consommateur - NIQ
Description: Les consommateurs recherchent un produit capable de créer un lien émotionnel, de leur donner un sentiment de fierté et de susciter leur intérêt.
Allow: https://nielseniq.com/global/fr/careers/global-employment-standards/
Title: Normes d'emploi mondiales chez NielsenIQ - Rejoignez-nous!
Description: Découvrez les normes d'emploi chez NielsenIQ et rejoignez une équipe mondiale innovante. Postulez maintenant pour faire la différence!
Allow: https://nielseniq.com/global/fr/insights/commentary/2023/a-la-conquete-de-loccasion-aperitive-sur-les-marches-du-chr-en-italie-et-en-france/
Title: A la conquête de l'apéritif en CHR en Italie et en France - NIQ
Description: NIQ experts share insights on French and Italian On-Premise markets to help suppliers adapt their strategies to maximize sales during this growing occasion.
Allow: https://nielseniq.com/global/fr/insights/report/2024/france-mixed-drinks-report-2024/
Title: France Mixed Drinks Report 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2024/niq-retail-spend-barometer-q3-2024-de-fortes-disparites-au-sein-des-depenses-des-francais-en-produits-de-grande-consommation-de-biens-techniques-et-durables/
Title: Q3 2024 : Disparités des dépenses PGC & T&D en France
Description: Q3 2024 révèle +0,5 % pour les PGC (44,2 Md €) et –6,1 % pour les biens techniques & durables, sous l’effet JO, météo et déflation.
Allow: https://nielseniq.com/global/fr/news-center/2023/black-friday-2023-750-mios-euros-depenses-en-equipement-de-la-maison/
Title: Black Friday 2023: 750 mios euros dépensés en Equipement de la maison - NIQ
Description: Bilan des ventes en Telecoms, Electroménager, IT, TV/Audio en France pendant la semaine Black Friday 2023. Dynamique e-commerce, top produits...
Allow: https://nielseniq.com/global/fr/industries/retail/optimize-assortment-and-space-planning/
Title: Optimisez le placement et l'assortiment de vos produits grâce aux outils avancés de NIQ pour le commerce de détail.
Description: Utilisez notre technologie de pointe et nos analyses de la clientèle pour suivre les décisions des acheteurs, repérer les occasions de croissance et adapter vos stratégies de marchandisage et d'aménagement de l'espace pour qu'elles soient pleinement efficaces.
Allow: https://nielseniq.com/global/fr/insights/report/2020/comportements-consommateurs-post-crise-habitudes-et-nouvelles-postures/
Title: Comportements consommateurs post-crise habitudes et nouvelles postures - NIQ
Description: Sortis du confinement, quel est le nouveau comportement d'achat des consommateurs? Digitalisation du parcours, conscience écologique: identifiez les tendances clés
Allow: https://nielseniq.com/global/fr/insights/commentary/2021/5-conseils-aux-marques-pour-gerer-leurs-prix-en-periode-dinflation/
Title: 5 conseils aux marques pour gérer leurs prix en période d'inflation - NIQ
Description: NielsenIQ identifie 5 catalyseurs essentiels à la mise en œuvre d'une stratégie prix
Allow: https://nielseniq.com/global/fr/news-center/2018/iot-objets-connectes-tendances-salon-medpi-2018-gfk/
Title: IoT : Plus de 5 millions de produits achetés et 1 milliard € de revenu généré en 2017
Description: Découvrez les dernières innovations et tendances de l'IOT ou Internet Of Things, à travers une analyse du marché des objets connectés et de la domotique.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/millenials-generation-y-qui-est-elle-et-comment-consomme-t-elle/
Title: Millénials, génération Y: qui est-elle et comment consomme-t-elle ? - NIQ
Description: La génération Y, c’est la nouvelle cible de choix des retailers. et des marques. Qui sont-ils ? Que consomment-ils ? Focus sur le comportement des millénials.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-janvier-2024/
Title: Rapport « pulse » sur la consommation des français en CHR janvier 2024 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/insights/success-story/2022/indurama-comprendre-predire-et-tirer-le-meilleur-parti-des-changements-de-comportements-des-consommateurs-avec-gfknewron-consumer/
Title: Comprendre, prédire et tirer le meilleur parti des changements de comportements des consommateurs avec gfknewron Consumer - NIQ
Description: L'accès à des données en temps quasi réel et à des recommandations basées sur l'IA a transformé la stratégie de vente et de marketing d'Indurama
Allow: https://nielseniq.com/global/fr/insights/education/2022/au-dela-de-la-prudence-des-acheteurs-quelles-tendances-a-venir-pour-les-categories-pgc/
Title: Au-delà de la prudence des acheteurs : quelles tendances à venir pour les catégories PGC ? - NIQ
Description: A closer examination of FMCG category trends reveals pockets of growth and opportunities that can drive sales in the coming months.
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/optimiser-lux-pour-le-commerce-et-les-biens-de-consommation/
Title: Optimiser l'UX pour l'e-commerce et les biens de consommation - NIQ
Description: Connaître les e-shoppers, leurs différences, leurs besoins et attentes, est plus que jamais nécessaire. Perspectives sur le e-commerce, opportunités et challenges.
Allow: https://nielseniq.com/global/fr/insights/report/2018/moyens-de-paiement-les-usages-de-la-generation-z-et-des-francais/
Title: Moyens de paiement : les usages de la Génération Z et des Français
Description: CB, virement, cagnotte en ligne, bitcoin... quels sont les moyens de paiement utilisés par les Français ? GfK vous révèle les différences par génération, dans une étude exclusive pour Cofidis Retail.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/shein-zara-et-hm-zoom-sur-le-marche-et-les-tendances-de-lultra-fast-fashion/
Title: Ultra‑Fast Fashion : Shein, Zara & H&M 2023
Description: Shein 33,8 %, Zara 36,4 %, H&M 29,8 % du marché France 2022. Shein perd en France, mais grimpe au Royaume-Uni et Espagne. Découvrez !
Allow: https://nielseniq.com/global/fr/insights/multimedia/2016/le-futur-des-medias/
Title: Le futur des médias
Description: L'industrie des médias est en constante évolution et il est clé de se tenir au courant des caractéristiques de consommation actuelles et futures. Que ce soit pour mesurer l'efficacité de la publicité, évaluer le niveau de fidélité de vos clients, ou développer et planifier du contenu, nous pouvons vous aider. Découvrez pourquoi nos experts sont toujours à l'avant-garde de la mesure des médias à l'échelle mondiale.
Allow: https://nielseniq.com/global/fr/insights/report/2022/ventes-biens-culturels-physiques-musique-video-jeu-video/
Title: ventes biens culturels physiques musique video jeu video - NIQ
Description: Dynamique des ventes sur les marchés biens culturels Musique, Gaming, Video
Allow: https://nielseniq.com/global/fr/insights/report/2023/bilan-des-ventes-equipement-de-la-maison-2022-en-france/
Title: Bilan des ventes Equipement de la Maison 2022 en France - NIQ
Description: Tendances Marché / Conso dans le contexte Inflation: ventes TV et impact CDM Foot, dynamique produits Audio/Mobilité, smartphones Premium...
Allow: https://nielseniq.com/global/fr/careers/early-career-opportunities/
Title: Opportunités de début de carrière - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/education/2022/valeur-de-lincrementalite-vision-de-lensemble-de-lassortiment/
Title: Valeur de l’incrémentalité : vision de l’ensemble de l’assortiment - NIQ
Description: Une analyse d’incrémentalité est essentielle pour déterminer les produits qui auront le plus fort impact sur les décisions des acheteurs et sur les ventes.
Allow: https://nielseniq.com/global/fr/insights/education/2022/analyse-avancee-quatre-strategies-data-driven-que-les-fabricants-peuvent-utiliser-pour-stimuler-leur-activite/
Title: Analyse avancée : quatre stratégies data-driven que les fabricants peuvent utiliser pour stimuler leur activité - NIQ
Description: L'utilisation d'une stratégie data-driven (axée sur les données) permet aux industriels des PGC de passer du mode réactif au mode prédictif vis à vis du comportement des consommateurs - afin d'être en bonne position pour réaliser des bénéfices.
Allow: https://nielseniq.com/global/fr/about-us/michael-burwell/
Title: Michael Burwell - NIQ
Description: Michael (Mike) Burwell is NIQ's Chief Financial Officer.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-fevrier-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Février 2024 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/insights/education/2022/le-secteur-des-fmcg-peut-il-se-permettre-de-perdre-des-milliards-du-fait-de-rayons-vides/
Title: Le secteur des FMCG peut-il se permettre de perdre des milliards du fait de rayons vides ? - NIQ
Description: Comment les industriels et les distributeurs de biens de consommation courante (FMCG) peuvent-ils optimiser leurs linéaires pour éviter de subir des pertes ?
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-avril-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Avril 2024 - NIQ
Description: Découvrez les tendances de consommation des Français en CHR d'avril 2024. Analyse approfondie et données récentes. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/insights/success-story/2024/hp-elaborer-et-developper-les-projets-strategiques-grace-a-la-solution-gfknewron-consumer/
Title: Construire des initiatives stratégiques enracinées dans la connaissance du consommateur - NIQ
Description: Découvrez comment HP utilise la consumer intelligence de GfK pour informer les actions tactiques à court terme et les décisions stratégiques à moyen et long terme.
Allow: https://nielseniq.com/global/fr/landing-page/the-ecosystem-powering-omnicommerce/
Title: The Ecosystem Powering Omnicommerce - NIQ
Description: L'écosystème NIQ de données, technologies et experts transforme des billions de transactions en votre prochaine opportunité de croissance
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/noel-2022-en-europe-bilan-des-ventes-online/
Title: Noël 2022 en Europe: bilan des ventes online - NIQ
Description: Bilan des ventes online : malgré l’inflation, le marché du e-commerce reste stable pour la période des fêtes. On vous dévoile les produits les plus vendus !
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/leconomie-circulaire-via-le-modele-marketplace/
Title: L’économie circulaire via le modèle marketplace - NIQ
Description: Une discussion avec MediaMarktSaturn sur l'économie circulaire et la manière dont ils utilisent leur marketplace pour répondre à ce besoin
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/les-tendances-secretes-du-e-commerce/
Title: Les tendances secrètes du e-commerce - NIQ
Description: Un webinar animé par Edouard Nattée, CEO de Foxintelligence, accompagné de Paul Choppin de Gorillas et de Georges Yates de Back Market
Allow: https://nielseniq.com/global/fr/insights/education/2020/keynote-gfk-adetem-futur-du-commerce/
Title: keynote GfK Adetem Futur du commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/chaussures-de-sport-les-sneakers-comme-symbole-culturel/
Title: Chaussures de sport : les sneakers comme symbole culturel - NIQ
Description: Évolution du marché des chaussures de sport : marques les plus vendues, marques préférées de la Gen Z et ventes de sneakers de seconde main.
Allow: https://nielseniq.com/global/fr/news-center/2023/directions-marketing-quels-sont-les-secrets-des-cmo-optimistes/
Title: Directions Marketing: quels sont les secrets des CMO optimistes? - NIQ
Description: Etude GfK CMO: 78% des Dir.Marketing investissent +50% de leur budget à long-terme. Accès aux data, mesure de la performance, enjeux DD et Branding...
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/coupe-du-monde-fifa-2022-quel-impact-sur-les-pgc/
Title: Coupe du Monde FIFA 2022 : quel impact sur les PGC ? - NIQ
Description: NielsenIQ anticipe l'impact de la prochaine Coupe du Monde de football, et les tendances que les marques et enseignes devraient avoir en tête.
Allow: https://nielseniq.com/global/fr/insights/report/2024/european-fashion-index-2024-eu7/
Title: European Fashion Index 2024 – EU7 - NIQ
Description: L'European Fashion Index vous offre une lecture complète des dernières tendances du marché de la mode en ligne
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/une-nouvelle-fracture-economique-va-fragmenter-la-distribution-en-2022/
Title: Une nouvelle fracture économique va fragmenter la distribution en 2022 - NIQ
Description: Cinq nouveaux groupes d'acheteurs ont émergé de la pandémie du COVID-19, séparés par un fossé économique, qui façonneront la demande des consommateurs en 2022.
Allow: https://nielseniq.com/global/fr/insights/webinar/2021/comment-adapter-sa-strategie-dactivation-drive-par-enseigne/
Title: Comment adapter sa stratégie d’activation Drive par enseigne? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/landing-page/depense-z/
Title: Dépense Z - NIQ
Description: Découvrez comment la génération Z influence les dépenses de consommation sur notre page dédiée. Approfondissez vos stratégies marketing dès maintenant!
Allow: https://nielseniq.com/global/fr/news-center/2016/les-produits-connectes-eldorado-ou-nouvel-equilibre-pour-les-biens-techniques/
Title: Les produits connectés : eldorado ou nouvel équilibre pour les biens techniques ?
Description: Bilan 2015 des marchés des biens techniques en France : Empreinte de multiples difficultés pour les biens techniques traditionnels, l'année écoulée a également été l'occasion pour les nouveaux produits connectés d'étendre leur influence en rayon comme dans les ventes comme préalable à leur succès annoncé.
Allow: https://nielseniq.com/global/fr/news-center/2022/dynamique-des-ventes-biens-techniques-tendances-produits-monde-europe/
Title: Biens techniques Monde‑Europe 2022 – Ventes ralenties
Description: 1ᵉ semestre 2022 : marché EQM −5,5 %; Europe 7 −10 %. TV, ordi & PEM en recul, premium & e‑commerce tiennent bon. Découvrez les tendances !
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/black-friday-results-in-a-cautionary-consumer-climate-2/
Title: Black Friday Results in a cautionary consumer climate - NIQ
Description: Toutes les données présentées lors de ce webinar seront basées sur les achats online de notre panel +5M de e-shoppers dans le monde.
Allow: https://nielseniq.com/global/fr/insights/infographic/2023/infographie-black-friday-2023-marches-equipement-de-la-maison/
Title: Infographie Black Friday 2023 marchés Equipement de la Maison - NIQ
Description: Infographie Black Friday 2023 France: Poids du online, Top Catégories de produits, Evolution du CA à la semaine...
Allow: https://nielseniq.com/global/fr/insights/report/2018/le-nouveau-parcours-dachat-automobile/
Title: Le nouveau parcours d’achat automobile
Description: Le parcours d'achat d'une voiture évolue-t-il ? quels sont les rôles des réseaux sociaux, du concessionnaire.... Découvrez l'étude exclusive de l'institut GfK pour le compte de Facebook IQ.
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/tendances-ventes-prix-fournitures-scolaires-en-gsa-a-fin-juillet-2021/
Title: Tendances ventes prix fournitures scolaires en GSA à fin juillet 2021 - NIQ
Description: Premières tendances des ventes Rentrée des Classes 2021 : chiffre d'affaires par catégorie de produit , évolution des prix des Fournitures scolaires...
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-in-europe/
Title: Monthly eCommerce Pulse in Europe - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/news-center/2023/niq-et-gfk-finalisent-leur-regroupement-creant-le-leader-de-lintelligence-consommateurs-a-travers-le-globe-2/
Title: NIQ et GfK finalisent leur regroupement, créant le leader de l’intelligence consommateurs à travers le globe - NIQ
Description: NIQ et GfK finalisent leur regroupement, créant le leader de l’intelligence consommateurs à travers le globe NielsenIQ et GfK unissent leurs forces pour offrir The Full View™, la vision la plus complète et la plus limpide du comportement d’achat des consommateurs dans le monde, combinée à une couverture omnicanale, des plateformes de données et des analyses de données prédictives sans équivalent. La société ainsi constituée réalise plus de 4 milliards de dollars de chiffre d’affaires auprès de plus de 30 000 clients répartis dans plus de 100 pays. Une envergure globale et complémentaire, ainsi que des investissements dans la couverture et la technologie vont permettre toujours plus de croissance stratégique pour le nouvel ensemble.
Allow: https://nielseniq.com/global/fr/insights/report/2022/telecoms-1er-semestre-2022-encourageant-en-europe-comme-en-france/
Title: Telecoms S1 2022 : +7 % CA Europe & France
Description: Tendances clés du marché Telecoms et Smartphones / Tablettes neufs à fin juin 2022, Europe et France. Dynamique 5G et grandes tailles.
Allow: https://nielseniq.com/global/fr/news-center/2018/les-stars-de-la-rentree-2018/
Title: Les stars de la rentrée 2018
Description: Les enfants ont repris le chemin de l'école il y a 1 mois et GfK fait le bilan 2018 des ventes de fournitures scolaires.
Allow: https://nielseniq.com/global/fr/news-center/2023/ventes-equipement-optique-france-2022/
Title: Ventes équipement Optique France 2022 - NIQ
Description: Tendances par segment : monture et verres de correction, solaire, lentilles de contact et produits d'entretien. Budget moyen 2022 par équipement...
Allow: https://nielseniq.com/global/fr/insights/infographic/2022/les-arbitrages-sur-les-prix-a-lere-de-la-covid/
Title: Les arbitrages sur les prix à l'ère de la COVID - NIQ
Description: Les stratégies prix et promotion ont été perturbées par la pandémie. Les industriels doivent surveiller de plus près l'évolution des consommateurs, encore plus sensibles aux prix, afin de les fidéliser et de générer des marges et recettes supplémentaires.
Allow: https://nielseniq.com/global/fr/news-center/2023/depense-e-commerce-sur-le-marche-biens-techniques-a-fin-sept-2023/
Title: Dépense e-commerce sur le marché Biens techniques à fin Sept.2023 - NIQ
Description: Les Français ont dépensé 4,8 Mds euros sur Internet en produits d'Equipement de la maison. Vision secteur, poids du canal online, nouvelles pratiques...
Allow: https://nielseniq.com/global/fr/insights/education/2021/comment-creer-une-culture-data-dans-lentreprise/
Title: Comment créer une culture data dans l'entreprise - NIQ
Description: Découvrez comment instaurer une culture data au sein de votre entreprise pour booster votre croissance. Cliquez ici pour en savoir plus!
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/comment-gerer-les-politiques-de-prix-dans-un-contexte-inflationniste/
Title: Comment gérer les politiques de prix dans un contexte inflationniste - NIQ
Description: Une analyse de l'importance du pricing à l'heure actuelle, accompagnée des variables clés à prendre en compte et des étapes à suivre pour une architecture de pricing réussie.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/quel-avenir-pour-les-dnvb-etude-de-marche-et-insights/
Title: Quel avenir pour les DNVB ? Étude de marché et insights - NIQ
Description: Les DNVB ont réenchanté le e-commerce il y a une dizaine d’années. Aujourd'hui, le modèle DNVB est en perte de vitesse. Découvrez nos insights.
Allow: https://nielseniq.com/global/fr/about-us/curtis-miller/
Title: Rencontrez Curtis Miller: Expertise et Vision chez NielsenIQ
Description: Découvrez comment Curtis Miller, chez NielsenIQ, transforme les données en stratégies gagnantes. Explorez son profil maintenant!
Allow: https://nielseniq.com/global/fr/industries/retail/measure-and-integrate-your-market-performance/
Title: Optimiser la performance et la mesure du marché avec NIQ Insights
Description: Obtenez une vue d'ensembleMC du rendement de votre marché grâce aux solutions d'analyse de NIQ. Améliorez votre croissance grâce à des données intégrées permettant d'améliorer la mesure du marché.
Allow: https://nielseniq.com/global/fr/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/marche-de-la-fashion-online-en-france/
Title: Marché de la fashion online en France - NIQ
Description: Foxintelligence animera ce webinar en s'appuyant sur l'analyse de milliards de vraies transactions issues de son panel...
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/focus-sur-le-marche-en-ligne-de-la-seconde-main-et-du-reconditionne/
Title: Focus sur le marché en ligne de la seconde main et du reconditionné - NIQ
Description: La consommation de produits de seconde main et reconditionnés sont-ils un phénomène de mode qui touche uniquement la jeune génération ? Insights et chiffres clés.
Allow: https://nielseniq.com/global/fr/insights/webinar/2020/comment-reussir-ses-negociations-avec-les-retailers-dans-un-univers-omnicanal/
Title: Comment Réussir Ses Négociations avec les Retailers dans un Univers Omnicanal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/industries/retail/activate-personalized-experiences/
Title: Révolutionnez l'engagement des clients dans l'avenir du commerce de détail grâce à des expériences personnalisées.
Description: Offrez un marketing percutant, en temps réel, qui trouve un écho auprès des acheteurs individuels grâce à des outils avancés de personnalisation et d'analyse de la fidélisation.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/focus-sur-les-marches-du-bricolage-de-la-maison-du-jardinage/
Title: Focus sur les marchés du bricolage, de la maison & du jardinage - NIQ
Description: Cette étude a été menée à partir des milliards de reçus électroniques analysés auprès de notre panel de 1M de e-shoppers européens.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/le-raz-de-maree-vinted-lincontournable-de-la-seconde-main/
Title: Le Raz-de-Marée Vinted : L’incontournable de la Seconde Main - NIQ
Description: Découvrez comment Vinted révolutionne le marché de la seconde main en Europe. Analyse des tendances et de la croissance de ce géant du ecommerce.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/revues-de-categories-developper-votre-activite-demande-du-temps/
Title: Revues de catégories: développer votre activité demande du temps - NIQ
Description: Pour que les distributeurs aient confiance en vos produits, vous devez mettre en avant les secrets de votre croissance. Une revue de catégorie peut influencer les projets des PME de la grande consommation.
Allow: https://nielseniq.com/global/fr/news-center/2016/etude-mondiale-les-3-principales-responsabilites-des-entreprises/
Title: Etude mondiale : les 3 principales responsabilités des entreprises
Description: Les consommateurs, au niveau mondial, estiment que les entreprises doivent en priorité fournir de bons emplois, produire des produits ou services de qualité et adopter une attitude environnementale responsable. La France s'aligne sur les mêmes exigences vis-à-vis de l'entreprise même si, au sein de ce classement, le score relatif à l'emploi est beaucoup plus élevé que celui des 2 autres critères.
Allow: https://nielseniq.com/global/fr/news-center/2018/tv-la-dynamique-du-ballon-rond/
Title: TV : la dynamique du ballon rond
Description: GfK partage les données clés du marché TV à l’occasion du MedPi 2018.
Allow: https://nielseniq.com/global/fr/news-center/2021/evolution-du-e-commerce-et-comportements-dachat-online-en-france/
Title: Evolution du e-commerce et comportements d'achat online en France - NIQ
Description: Etude France 2021 e-commerce, préférence consommateurs et intentions d'achat: pure-player, click and mortar, marketplace, livraison, click and collect
Allow: https://nielseniq.com/global/fr/insights/report/2019/croissance-du-marche-non-food-hygiene-et-beaute-gfk/
Title: Non-Food: le rayon Hygiène-Beauté, contributeur majeur à la croissance
Description: La demande de produits non-alimentaires augmente au premier semestre 2019. Le segment des produits d'hygiène et beauté bénéficie de la plus forte hausse.
Allow: https://nielseniq.com/global/fr/news-center/2019/biens-techniques-1000-mdse-et-5-tendances/
Title: Biens techniques: 1000 Mds€ et 5 tendances
Description: Le marché mondial des biens techniques devrait rester stable en 2019 avec un chiffre d’affaires de 1 010 milliards d'euros, en légère baisse de -0,2%. Toutefois, le marché est dynamisé par 5 tendances.
Allow: https://nielseniq.com/global/fr/news-center/2016/batterie-externe-smartphone-croissance-de-marche-gfk/
Title: Batteries externes : Attrapez-les toutes !
Description: Les batteries externes de smartphone ont connu un levier de croissance inattendu avec le succès du jeu Pokemon. GfK vous livre les chiffres des ventes.
Allow: https://nielseniq.com/global/fr/news-center/2017/record-doptimisme-en-france/
Title: Record d'optimisme en France
Description: La dernière étude Consumer Climate Europe révèle un optimisme inégalé en France.
Allow: https://nielseniq.com/global/fr/news-center/2016/apres-un-debut-dannee-positif-le-marche-des-biens-dequipement-de-la-maison-reste-stable-au-troisieme-trimestre-2016/
Title: Après un début d’année positif, le marché des biens d’équipement de la maison reste stable au troisième trimestre 2016.
Description: Le marché des biens d'équipement de la maison en France a enregistré un chiffre d'affaires de 7,4 milliards d'euros au troisième trimestre 2016, soit une légère baisse de -0,1% par rapport à la même période en 2015.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/sinspirer-de-lamerique-latine-pour-se-preparer-a-linflation/
Title: S'inspirer de l’Amérique latine pour se préparer à l’inflation - NIQ
Description: Les enseignements tirés de l'Amérique latine permettent de comprendre comment se préparer à l'inflation, comment les consommateurs se comportent et comment les marques peuvent réagir dans un environnement inflationniste qui se prolonge.
Allow: https://nielseniq.com/global/fr/news-center/2017/produits-bio-et-sans-fil-stars-du-jardin/
Title: Produits bio et sans-fil, stars du jardin
Description: GfK dresse le bilan des ventes de produits pour le jardin écoulées en 2016. Les articles bio, l’outillage sans fil et les planchas se démarquent !
Allow: https://nielseniq.com/global/fr/insights/education/2022/quest-ce-que-linflation-glossaire-des-termes-definitions-et-significations/
Title: Qu’est-ce que l’inflation? Glossaire des termes, définitions et significations - NIQ
Description: L’inflation est l’un des sujets de conversation phares du moment, et pour cause. La pression inflationniste est en hausse partout dans le monde, affectant les prix des produits, le pouvoir d’achat des consommateurs et le coût de la vie.
Allow: https://nielseniq.com/global/fr/news-center/2021/top-50-des-meilleures-ventes-de-livre-en-france-en-2020/
Title: Top 50 des meilleures ventes de livre en France en 2020 - NIQ
Description: Palmarès des meilleures ventes de livres neufs, achetés en 2020 en France, tous circuits de distribution
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/adaptez-votre-strategie-e-commerce-globale-3/
Title: Adaptez votre stratégie e-commerce globale
Description: Comprendre la dynamique locale par canal de distribution vous permet d’optimiser votre stratégie e-commerce globale. Le suivi des ventes (POS Tracking) de GfK vous apporte les informations dont vous avez besoin.
Allow: https://nielseniq.com/global/fr/news-center/2015/8eme-barometre-du-marketing-mobile-de-nouveaux-records-et-de-nouveaux-seuils/
Title: 8ème Baromètre du Marketing Mobile : de nouveaux records et de nouveaux seuils
Description: Pour cette nouvelle édition, le Baromètre du Marketing Mobile de la Mobile Marketing Association France révèle que le mobile en France atteint désormais un grand niveau de maturité
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/black-friday-results-in-the-us-2/
Title: Black Friday Results in the US - NIQ
Description: Toutes les données présentées durant ce webinar seront basées sur les achats online de notre panel de +5M de e-shoppers dans le monde.
Allow: https://nielseniq.com/global/fr/news-center/2017/une-rentree-des-classes-2017-gagnante-pour-les-circuits-specialises/
Title: Une rentrée des classes 2017 gagnante pour les circuits spécialisés
Description: La rentrée scolaire est toujours aussi clef et animée pour les acteurs de la Papeterie & de l'Ecriture. Découvrez les chiffres-clefs 2017.
Allow: https://nielseniq.com/global/fr/news-center/2015/ifa-2015-les-appareils-culinaires-les-produits-de-la-sante-et-du-bien-etre-et-les-aspirateurs-sont-les-relais-de-croissance-du-marche-du-petit-electro/
Title: IFA 2015 Les appareils culinaires les produits de la santé et du bien-être et les aspirateurs sont les relais de croissance du marché du petit électro
Description: Le petit électroménager continue de séduire les consommateurs. Les ventes mondiales ont enregistré une croissance de 12% au cours des six premiers mois de 2015
Allow: https://nielseniq.com/global/fr/news-center/2024/ventes-livres-suissse-romande-2023-t1-2024/
Title: Ventes livres Suissse romande 2023 T1 2024 - NIQ
Description: Marché Livres Suisse romande. Nouvelles analyses disponibles : top ventes de livres, dynamique par segment, circuits...
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/etude-du-marche-online-de-la-chaussure-tendances-et-chiffres-cles/
Title: Étude du marché online de la chaussure – tendances et chiffres clés - NIQ
Description: Sneakers, Crocs, Birkentsock : la chaussure est devenue objet de désir, collectionnable et échangeable. Étude du marché en ligne de la chaussure.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-mai-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Mai 2024 - NIQ
Description: Ce rapport mensuel concernant les habitudes de consommation dans les établissements de restauration se veut une « prise de température » rapide du circuit et des consommateurs qui fréquentent les bars et les restaurants en France.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-livre-edition-jeunesse-octobre-2021/
Title: ventes livre edition jeunesse octobre 2021 - NIQ
Description: Evolution du marché Livre jeunesse (BD, Romans, Illustrés) à fin octobre 2021, tendances et Top Ventes
Allow: https://nielseniq.com/global/fr/insights/report/2021/evolution-du-e-commerce-non-alimentaire-en-france/
Title: Evolution du e-commerce non-alimentaire en France - NIQ
Description: Bilan des ventes réalisées sur Internet en non-alimentaire, avec focus biens techniques et biens culturels, profils consommateurs, comparaison Europe
Allow: https://nielseniq.com/global/fr/news-center/2015/stabilite-des-depenses-d-optique-en-2014/
Title: Stabilité des dépenses d optique en 2014
Description: Dans un contexte difficile, le marché de l’optique affiche une quasi stabilité en 2014 (+0,6%) pour atteindre un chiffre d’affaires de 5,858 Milliards d’euros
Allow: https://nielseniq.com/global/fr/about-us/leadership/
Title: Direction - NIQ
Description: Les dirigeants de NielsenIQ poursuivent sans relâche leur quête d'innovation, de granularité et de couverture globale afin de fournir les solutions dont chaque entreprise a besoin pour se développer. Le président exécutif et CEO, Jim Peck...
Allow: https://nielseniq.com/global/fr/news-center/2015/en-croissance-au-premier-semestre-2015-le-marche-europeen-de-loptique-passe-la-barre-des-8-milliards-deuros/
Title: En croissance au premier semestre 2015 le marché européen de l’Optique passe la barre des 8 milliards d’euros
Description: A l’issue du premier semestre 2015 en Europe, le chiffre d’affaires de l’Optique s’élève à 8,1 Milliards d’euros, en croissance significative de +4% comparé à la même période l’année précédente
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/grand-dilemme-de-la-mode-plutot-fast-fashion-ou-slow-chic/
Title: Grand dilemme de la mode: plutôt Fast Fashion ou Slow Chic ? - NIQ
Description: La seconde main est-elle une alternative à la fast fashion ? Quelles sont les marque de vêtements les plus vendues sur Vinted ? On fait le point.
Allow: https://nielseniq.com/global/fr/insights/report/2019/parcours-dachat-largument-plaisir-dans-1-achat-sur-4/
Title: Parcours d'achat: l’argument Plaisir dans 1 achat sur 4
Description: Le parcours d'achat en biens d'équipement révèle les motivations et points de contacts auxquels les marques doivent répondre présentes. Découvrez en plus avec notre experte Nathalie Bollé.
Allow: https://nielseniq.com/global/fr/news-center/2017/les-marches-du-jardin-profitent-du-printemps-chaud/
Title: Les marchés Jardins profitent du printemps chaud
Description: Début 2017, les marchés liés au jardin ont connu une envolée en France. GfK révèle toutes les tendances du secteur : arrosage, produits bio, outillage…
Allow: https://nielseniq.com/global/fr/news-center/2022/bilan-2021-equipement-de-la-maison-france-et-attentes-consommateurs/
Title: Bilan 2021 Equipement de la maison France et attentes consommateurs - NIQ
Description: Ventes 2021 de biens techniques (TV, smartphones, ordinateurs...) en France, tendances consommateurs et impact des ruptures de stock
Allow: https://nielseniq.com/global/fr/insights/commentary/2023/nielseniq-beauty-buzz-panorama-de-la-beaute-online-en-france/
Title: NielsenIQ Beauty Buzz : Panorama de la beauté online en France - NIQ
Description: L'univers online des produits de beauté a fortement évolué ces dernières années, les sites généralistes "pure players" et la vente directe aux consommateurs prenant le pas sur les spécialistes de la beauté. Dans cet article de NielsenIQ Beauty Buzz, nous analysons les forces qui façonnent l'e-commerce de la beauté en France.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/comment-linflation-influence-les-performances-des-marques-de-distributeurs-a-lechelle-mondiale/
Title: Comment l'inflation influence les performances des marques de distributeurs à l'échelle mondiale - NIQ
Description: Les données sur les ventes au détail de produits de grande consommation de NielsenIQ pour le deuxième trimestre 2022 montrent une tendance à la hausse des ventes de marques de distributeur dans plusieurs régions du monde.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/le-retail-media-et-la-data-first-party-etude-de-marche/
Title: Le retail média et la data first party | étude de marché - NIQ
Description: Retail média : comment la data Foxintelligence rend les campagnes marketing plus performantes ? Comment les datas 1st party permettent un ciblage fin ?
Allow: https://nielseniq.com/global/fr/news-center/2017/vente-climatiseurs-et-ventilateurs-effet-du-climat-gfk/
Title: Electroménager: la météo booste les ventes
Description: La vente de climatiseurs et ventilateurs a été sensiblement dopée par les variations météorologiques en 2017, comme en témoignent les datas de marché GfK.
Allow: https://nielseniq.com/global/fr/news-center/2018/consommation-record-de-confiance-des-menages-en-europe/
Title: Consommation: record de confiance des ménages en Europe
Description: L'indice GfK Climat de consommation a atteint son niveau le plus haut en dix ans. Découvrez nos résultats du 4ème trimestre 2017 de l'étude GfK Climat de consommation en Europe.
Allow: https://nielseniq.com/global/fr/insights/education/2022/comment-ameliorer-lexperience-dachat-en-ligne/
Title: Comment améliorer l'expérience d'achat en ligne - NIQ
Description: Funneling consumers and keeping their attention have become huge challenges in the virtual space. How can marketers keep their online shoppers engaged and even make them return? NielsenIQ provides some forward-looking guidelines to enhance wired consumer experiences. 
Allow: https://nielseniq.com/global/fr/insights/report/2025/trouver-lharmonie-sur-les-tablettes/
Title: Trouver l’harmonie sur les tablettes - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2018/marche-des-biens-dequipement-amenagement-maison-gfk/
Title: En 2017, les Français ont dépensé plus de 27 Mds € en Equipement de la maison.
Description: GfK analyse les dépenses des Français dans les biens d'équipement de la maison en 2017. Retrouvez le détail de cette étude de grande envergure en ligne.
Allow: https://nielseniq.com/global/fr/news-center/2020/sortie-confinement-5-millions-de-livres-achetes-en-france/
Title: Sortie confinement: 5 millions de livres achetés en France
Description: Le confinement passé, les Français ont acheté massivement des livres. Chiffres d'affaires et évolution par univers thématique ici.
Allow: https://nielseniq.com/global/fr/news-center/2016/amelioration-de-lhabitat-les-femmes-privilegient-la-decoration-les-hommes-lagrandissement-et-lagencement/
Title: Amélioration de l'habitat : les femmes privilégient la décoration, les hommes, l’agrandissement et l'agencement
Description: Une étude internationale GfK révèle les cinq pays les plus intéressés par chacune des catégories relatives à l'amélioration de l'habitat. Lorsque l'on demande aux internautes des 22 pays interrogés quel aspect de leur habitat ils aimeraient améliorer le plus, les réponses les plus récurrentes sont la décoration intérieure ou le design (39 %), l'agrandissement ou l'agencement (38 %), et le mobilier (35 %).
Allow: https://nielseniq.com/global/fr/news-center/2022/nielseniq-et-gorillas-signent-un-accord-de-cooperation-pour-ameliorer-la-lecture-et-la-comprehension-du-quick-commerce/
Title: NielsenIQ s’allie à Gorillas pour booster le quick commerce
Description: NielsenIQ devient fournisseur de données de Gorillas en FR, DE, UK, NL & US pour enrichir les insights et benchmarks en livraison rapide.
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-decembre-us/
Title: Monthly eCommerce Pulse Décembre – US - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/about-us/mohit-kapoor/
Title: Découvrez Mohit Kapoor chez NielsenIQ : Expertise et Vision
Description: Découvrez comment Mohit Kapoor, expert chez NielsenIQ, transforme les données en stratégies gagnantes. Rejoignez-nous pour innover!
Allow: https://nielseniq.com/global/fr/news-center/2016/les-consommateurs-europeens-craignent-un-ralentissement-de-la-conjoncture/
Title: Les consommateurs européens craignent un ralentissement de la conjoncture
Description: Les tensions géopolitiques, la menace terroriste en Europe, la possible sortie de la Grande-Bretagne de l'Union européenne, ainsi que le marasme persistant au sein des grands pays émergents ont fragilisé le climat de consommation et surtout les anticipations économiques et de revenu des consommateurs européens au premier trimestre. Le climat de consommation pour l'UE au sein des 28 a baissé de 3,2 points entre décembre 2015 et mars 2016 pour atteindre 9 points.
Allow: https://nielseniq.com/global/fr/news-center/2015/la-stabilisation-du-marche-des-biens-dequipement-de-la-maison-se-confirme-au-deuxieme-trimestre/
Title: La stabilisation du marché des biens d’équipement de la maison se confirme au deuxième trimestre
Description: Les résultats de l’étude GfK TEMAX® France sur les biens d’équipement de la maison enregistrent un chiffre d’affaires de 6,1 milliards d’euros au second trimestre 2015. Le marché reste stable par rapport à la même période de l’année précédente (-0,1%)
Allow: https://nielseniq.com/global/fr/insights/report/2019/dynamiques-en-2-temps-pour-la-distribution-de-biens-techniques/
Title: Dynamiques en 2 temps pour la distribution de biens techniques
Description: L'année a été animée, côté distribution de biens d'équipement. Nouveaux rendez-vous promotionnels, expérimentation cross-enseignes, choix d'assortiment fort... Découvrez en plus avec notre expert Christophe Loyer.
Allow: https://nielseniq.com/global/fr/insights/report/2023/mesurer-et-ajuster-ses-pratiques-promotionnelles/
Title: Mesurer et ajuster ses pratiques promotionnelles - NIQ
Description: Faire des promotions pour stabiliser les ventes, oui. Mesurer leur impact et booster leur efficacité, c'est mieux avec les données hebdo GfK
Allow: https://nielseniq.com/global/fr/insights/report/2019/vente-tv-4k-normes-television-tous-les-chiffres-gfk/
Title: TV: la 4K devient la norme
Description: Le chiffre d'affaires mondial généré par les téléviseurs est soutenu par l'essor des nouvelles technologies. La norme 4k est un vecteur de croissance.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/adaptez-votre-strategie-e-commerce-globale-2/
Title: Adaptez votre stratégie e-commerce globale
Description: Comprendre la dynamique locale par canal de distribution vous permet d’optimiser votre stratégie marketing globale. Le suivi des ventes (POS Tracking) de GfK vous apporte les informations dont vous avez besoin.
Allow: https://nielseniq.com/global/fr/insights/report/2019/secteur-de-laudio-high-tech-tendances-dachat-gfk/
Title: Audio: en croissance continue!
Description: Le secteur de l'audio connaît un potentiel de croissance important, notamment avec le déploiement des technologies sans fil sur le segment des écouteurs.
Allow: https://nielseniq.com/global/fr/news-center/2016/plus-de-40-des-internautes-estiment-important-detre-toujours-joignable/
Title: Plus de 40% des internautes estiment important d’être « toujours joignable »
Description: A l'échelle internationale, 42 % des internautes sont fortement d'accord avec l'affirmation " Pour moi, il est important d'être toujours joignable où que je sois ", tandis que seulement 11 % sont fortement en désaccord avec. Cependant, quatre pays - l'Allemagne, la Suède, le Canada et les Pays-Bas - vont à contre-courant de cette tendance, avec un nombre plus élevé de consommateurs connectés n'étant pas du tout d'accord plutôt que d'accord avec cette idée. La France se situe à la frontière entre ces deux courants.
Allow: https://nielseniq.com/global/fr/news-center/2015/top-50-des-meilleures-ventes-de-livres-en-2014/
Title: Top 50 des meilleures ventes de livres en 2014
Description: Le Top 50 GfK/Livres Hebdo des meilleures ventes de livres est pour une fois dominé par un document, Merci pour ce moment, de Valérie Trierweiler qui arrive largement en tête.
Allow: https://nielseniq.com/global/fr/news-center/2015/lindice-gfk-temax-europe-de-louest-est-en-croissance-valeur-au-premier-trimestre-2015/
Title: L'indice GfK Temax Europe de l'Ouest est en croissance valeur au premier trimestre 2015
Description: Au premier trimestre 2015, le marché des biens d’équipement de la maison enregistre une croissance valeur de 3.4 % en Europe de l’Ouest, soit un chiffre d’affaires de 50 milliards d’euros
Allow: https://nielseniq.com/global/fr/news-center/2015/barometre-cnc-gfk-2014-de-la-video-physique/
Title: Baromètre CNC-GfK 2014 de la vidéo physique
Description: En 2014, le chiffre d’affaires des ventes de DVD et de Blu-ray en France est de 799,01 M€. La dépense des ménages en vidéo diminue de 14% par rapport à 2013
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/marche-tech-durables-monde-bilan-a-mi-annee-stable/
Title: Marché Tech & Durables monde: bilan à mi-année stable - NIQ
Description: Découvrez le bilan à mi-année du marché des technologies durables. Tendances, analyses et prévisions. Lisez maintenant pour en savoir plus!
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/ce-que-les-marques-doivent-retenir-de-sial-canada-2025/
Title: Ce que les marques doivent retenir de SIAL Canada 2025 - NIQ
Description: Découvrez les tendances et thèmes importants du SIAL 2025, y compris la croissance du marché, l’évolution des comportements d’achat, les produits émergents et les innovations en matière d’emballage.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/les-prime-days-damazon-quels-enseignements-pour-le-black-friday/
Title: Les Prime Days d’Amazon: quels enseignements pour le Black Friday? - NIQ
Description: Découvrez les enseignements des Prime Days d'Amazon pour optimiser le Black Friday. Stratégies détaillées et analyses exclusives ici!
Allow: https://nielseniq.com/global/fr/insights/report/2019/black-friday-2019-plus-de-2-francais-sur-3-comptent-en-profiter-et-depenser-plus-de-230e/
Title: Black Friday 2019: plus de 2 Français sur 3 comptent en profiter et dépenser plus de 230€
Description: Depuis plusieurs jours, distributeurs et marques annoncent le Black Friday à grand renfort de promotions et publicités. Décryptage de l’impact sur le comportement consommateurs par nos experts Consumer Insights.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/bilan-du-e-commerce-2021-en-europe/
Title: Bilan du e-commerce 2021 en Europe - NIQ
Description: Foxintelligence animera ce webinar en s'appuyant sur l'analyse sur des millions de vraies transactions issues de son panel...
Allow: https://nielseniq.com/global/fr/news-center/2015/le-marche-des-outils-de-jardin-des-produits-phytosanitaires-et-des-barbecues-renoue-avec-la-croissance-en-europe/
Title: Le marché des outils de jardin des produits phytosanitaires et des barbecues renoue avec la croissance en Europe
Description: En Europe, de nombreux indicateurs de vente, comme de comportements de consommation, préfigurent une année 2015 profitable à l’ensemble de la filière du bricolage et du jardin
Allow: https://nielseniq.com/global/fr/insights/report/2020/semaine-13-linformatique-bureautique-toujours-en-croissance/
Title: Semaine 13: l'Informatique-Bureautique toujours en croissance
Description: La semaine 13 confirme la tendance : les équipements IT restent très dynamiques, portés par la nécessité des foyers français de s'équiper et maintenir leurs possibilités de Home Office / Ecole à distance.
Allow: https://nielseniq.com/global/fr/news-center/2020/baisse-du-pouvoir-dachat-en-europe-de-773-euros-en-2020/
Title: Baisse du pouvoir d’achat en Europe de -773 euros en 2020 - NIQ
Description: En 2020, les Européens ont confié avoir un pouvoir d’achat moyen de moins de 14000 € par habitant. GfK vous présente les chiffres à connaître.
Allow: https://nielseniq.com/global/fr/insights/report/2021/efficacite-pub-video-sur-internet-kpi-a-suivre-et-bonnes-pratiques/
Title: Efficacité pub video sur Internet: KPI à suivre et bonnes pratiques - NIQ
Description: Evaluer le pouvoir d'attraction de vos pub videos en digital en instream youtube ou stories facebook instagram tiktok, Améliorer engagement et activation
Allow: https://nielseniq.com/global/fr/insights/report/2019/secteur-du-gros-electromenager-croissance-tendances-gfk/
Title: Gros Electroménager: 3 tendances façonnent le marché
Description: Le marché mondial du gros électroménager se caractérise par une croissance globale en 2019, avec toutefois des disparités au niveau local ou régional.
Allow: https://nielseniq.com/global/fr/insights/commentary/2023/nielseniq-beauty-buzz-beaute-rse-et-inflation-quelles-tendances-dans-le-contexte-actuel/
Title: NielsenIQ Beauty Buzz : Beauté, RSE et inflation : quelles tendances dans le contexte actuel? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2024/benchmark-de-linflation-des-prix-e-commerce/
Title: Benchmark de l’inflation des prix e-commerce - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2023/le-marche-de-la-petfood-online-en-france/
Title: Le marché de la petfood online en France - NIQ
Description: Marché de la petfood online en France : Étude effectuée sur les achats de 250K e-shoppers Français de 2017 à 2020.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/resultats-du-black-friday-2024-tendances-et-perspectives/
Title: Résultats du Black Friday 2024: Tendances et Perspectives - NIQ
Description: Découvrez les tendances et perspectives du Black Friday 2024 avec notre analyse approfondie. Cliquez ici pour en savoir plus!
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-decembre-eu5/
Title: Monthly eCommerce Pulse Décembre – EU5 - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/about-us/diversity-and-inclusion/
Title: Diversité et Inclusion chez NielsenIQ: Engagement et Stratégies
Description: La diversité et l'inclusion sont au cœur de l'héritage centenaire de NielsenIQ. Dans le cadre de notre engagement à promouvoir une industrie PGC plus diversifiée et équitable, NielsenIQ offre un programme de premier cycle...
Allow: https://nielseniq.com/global/fr/insights/report/2024/indice-des-dark-stores-en-france/
Title: Indice des dark stores en France - NIQ
Description: Dark stores en France : étude menée auprès de 250K e-shoppers en France sur les commandes Dija, Flink et Gorillas de S19 à S35 2021
Allow: https://nielseniq.com/global/fr/news-center/2022/fin-dannee-2022-la-baisse-de-la-demande-entraine-la-hausse-des-promotions/
Title: Fin d’année 2022: la baisse de la demande entraine la hausse des promotions - NIQ
Description: Le marché mondial des Equipements de la Maison verra une fin d’année difficile même si Electronique grand public et Informatique seront très demandés au Black Friday.
Allow: https://nielseniq.com/global/fr/news-center/2022/bilan-2021-depenses-bricolage-jardinage-petcare-france/
Title: Bilan 2021 dépenses Bricolage Jardinage PetCare France - NIQ
Description: Les Français dépensent toujours plus en Bricolage / Jardinage / PetCare: bilan France, attentes consommateurs, tendances produits, ruptures de stock
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/sezane-10-ans-de-regne-pour-la-marque-a-succes/
Title: Sézane, 10 ans de règne pour la marque à succès - NIQ
Description: Sézane a bousculé le marché de la mode en ligne. Focus sur la recette du succès de la marque de Morgane Sézalory et sur le profil des acheteuses.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/exploitation-des-pics-dactivite-saisonniers-grace-aux-donnees-hebdomadaires-de-ventes/
Title: Exploitation des pics d’activité saisonniers grâce aux données hebdomadaires de ventes
Description: Le suivi hebdomadaire des ventes GfK offre les informations dont la direction des ventes a besoin pour mieux mieux prévoir et optimiser ses promotions, ses lancements de produits et profiter de tous les pics de vente importants
Allow: https://nielseniq.com/global/fr/news-center/2020/1er-semestre-ventes-en-non-alimentaires-dynamique-e-commerce-soldes/
Title: 1er semestre ventes en non-alimentaires dynamique e-commerce soldes - NIQ
Description: 1ères données des marchés non-alimentaires : ventes à fin juin, tendances Soldes juillet 2020, dynamique e-commerce en High-Tech, Electroménager, Maison.
Allow: https://nielseniq.com/global/fr/news-center/2016/baisse-de-la-vue-et-perte-de-memoire-les-principales-preoccupations-liees-au-vieillissement/
Title: Baisse de la vue et perte de mémoire, les principales préoccupations liées au vieillissement
Description: Sur le plan international, les cinq problèmes physiques qui préoccupent le plus les gens, que ce soit maintenant ou en vieillissant, sont la baisse de la vue, la diminution des facultés cérébrales, le manque d'énergie, la difficulté à se prendre en charge physiquement et la perte de mobilité. En France, les deux plus fortes préoccupations sont la perte de mobilité (49%) et la diminution des facultés cérébrales (46%)
Allow: https://nielseniq.com/global/fr/news-center/2015/market-builder-voice-ameliore-la-prediction-de-succes-des-nouveaux-produits/
Title: Market Builder Voice améliore la prédiction de succès des nouveaux produits
Description: GfK est à même d'analyser les émotions transmises dans les conversations des consommateurs quand ils évaluent un nouveau produit ou service. Cette nouvelle capacité permet d'améliorer la prédiction du succès d'un nouveau produit.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-sommeil-est-le-remede-privilegie-pour-se-maintenir-en-forme/
Title: Le sommeil est le remède privilégié pour se maintenir en forme.
Description: GfK a demandé aux consommateurs du monde entier quelles activités ils pratiquent de manière régulière pour entretenir leur santé physique.
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/quest-ce-qui-attire-les-consommateurs-canadiens-dans-les-bars-et-les-restaurants-et-comment-les-atteindre/
Title: Qu’est-ce qui attire les consommateurs canadiens dans les bars et les restaurants, et comment les atteindre? - NIQ
Description: Le marché canadien des boissons alcoolisées à consommer sur place offre de nombreuses possibilités de croissance aux fournisseurs en 2025. Un nouveau rapport exclusif de CGA par NIQ fournit un guide expert pour les saisir.
Allow: https://nielseniq.com/global/fr/insights/report/2020/ventes-france-du-secteur-optique-a-fin-avril-2020/
Title: ventes France du secteur Optique a fin avril 2020
Description: Impact de l'épisode Covid-19 sur la dynamique des ventes de produits Optique (verres, montures, solaires, contactologie) en France à fin avril 2020
Allow: https://nielseniq.com/global/fr/news-center/2020/biens-techniques-previsions-2020-optimistes/
Title: Biens techniques : Prévisions 2020 optimistes !
Description: Après une année 2019 stable, les experts GfK prévoient 1 050 milliards d'euros dépensés en biens techniques en 2020 dans le monde. La dynamique globale sera portée par les univers Electroménager et les Télécoms.
Allow: https://nielseniq.com/global/fr/insights/report/2020/impacts-du-teletravail-sur-les-ventes-fournitures-materiel-bureau/
Title: impacts du teletravail sur les ventes fournitures - materiel bureau - NIQ
Description: Comment le télétravail impact les marchés Fournitures / Matériel bureau : intentions d'achat, critères de choix, circuit préféré et raisons...
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/tendances-de-consommation-bilan-du-premier-semestre-2023/
Title: Tendances de consommation: bilan du premier semestre 2023 - NIQ
Description: Bilan Ecommerce : Foxintelligence partage les chiffres clés et les tendances de consommation en ligne du premier semestre 2023. Zoom sur la consommation des européens.
Allow: https://nielseniq.com/global/fr/insights/report/2024/inflation-ecommerce-france-juin-2023-vs-juin-2022/
Title: Inflation ecommerce France: Juin 2023 vs Juin 2022 - NIQ
Description: Découvrez comment l'inflation impacte l'e-commerce en France de juin 2022 à juin 2023. Lisez notre rapport complet ici!
Allow: https://nielseniq.com/global/fr/insights/report/2022/equipement-de-la-maison-repli-du-chiffre-daffaire-a-fin-juin-2022/
Title: Equipement de la Maison: repli du Chiffre d'affaire à fin juin 2022 - NIQ
Description: Après 2 années de fort équipement, repli des ventes High-Tech, IT, Telecom et Electroménager. Résistance des produits météosensibles et des ventes magasins
Allow: https://nielseniq.com/global/fr/news-center/2017/bluetooth-et-multiroom-toujours-tendance/
Title: Bluetooth et multiroom toujours tendance
Description: Plus de 360 millions de casques et écouteurs vendus en 2017 : voici une des données clefs du marché de l'Audio partagées par GfK à l'occasion de l'IFA 2017.
Allow: https://nielseniq.com/global/fr/news-center/2017/smart-home-les-assistants-vocaux-vont-ils-booster-le-marche/
Title: Smart Home: les assistants vocaux vont-ils booster le marché?
Description: Les Français semblent déjà biens mordus de Smart Home. Découvrez les derniers résultats de notre étude La Référence des Equipements Connectés.
Allow: https://nielseniq.com/global/fr/landing-page/industry-hub/record-activite-comportement-gsa-france-retail-performances-2024/
Title: France - Retail performance 2024 - NIQ
Description: Entre record d'activité et concentration du secteur, le contexte GSA en France évolue très vite. Insights et commentaire video à découvrir.
Allow: https://nielseniq.com/global/fr/insights/education/2024/session-shopper-journey-insights/
Title: La fin de la fidélité ? - NIQ
Description: Explorez les leviers de l’attachement aux marques et distributeurs, l’évolution des MDD…
Allow: https://nielseniq.com/global/fr/news-center/1970/telechargez-letude-distribution-gfk-2019/
Title: telechargez l'etude Distribution GfK 2019
Description: Pouvoir d'achat, part des dépenses Magasin, importance du Black Friday, détails par pays: les indicateurs clés pour définir votre stratégie d'implantation en Europe
Allow: https://nielseniq.com/global/fr/news-center/2015/ifa-2015-photo-une-demande-pour-des-produits-innovants-de-haute-qualite/
Title: IFA 2015 Photo une demande pour des produits innovants de haute qualité
Description: La demande pour le matériel d'imagerie numérique continue de se concentrer sur des produits de haute qualité et innovants qui démontrent une réelle valeur ajoutée relative à la photo par rapport aux smartphones
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/nouvel-equilibre-magasin-e-commerce-pour-les-achats-tech-durables/
Title: Nouvel équilibre Magasin e-commerce pour les achats Tech-Durables - NIQ
Description: Si le magasin reste le lieu principal d'achat pour les biens Equipement de la maison, le e-commerce s'ancre dans les pratiques
Allow: https://nielseniq.com/global/fr/news-center/2017/latino-americains-italiens-et-chinois-champions-de-linvitation-a-la-maison/
Title: Latino-Américains, Italiens et Chinois, champions de l’invitation à la maison
Description: Diner à la maison, regarder un match, prendre un verre… Découvrez qui sont les champions de la convivialité grâce à la dernière enquête en ligne de GfK, menée dans 17 pays.
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/festivals-de-shopping-online-opportunites-pour-les-marques/
Title: Festivals de shopping online & opportunités pour les marques - NIQ
Description: Les données de NielsenIQ montrent l’impact des principaux événements mondiaux d’achat en ligne sur les marques et comment elles peuvent bénéficier de ces événements.
Allow: https://nielseniq.com/global/fr/news-center/2019/marche-de-la-decoration-equipements-de-la-maison-gfk/
Title: Equipement de la maison: plus de 27Mds€ de CA en 2018
Description: Le marché des équipements de la maison en France connaît une croissance stable, avec des investissements pluriels en 2018. Retrouvez les chiffres avec GfK.
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-decembre-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Decembre 2024 - NIQ
Description: Ce rapport mensuel concernant les habitudes de consommation dans les établissements de restauration se veut une « prise de température » rapide du circuit et des consommateurs quifréquentent les bars et les restaurants en France.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-pouvoir-dachat-augmente-en-europe/
Title: Le pouvoir d’achat augmente en Europe
Description: Le pouvoir d'achat a progressé d'environ 4% cette année en Europe selon les conclusions de l’Institut d’études GfK. Dans ce contexte, les revenus disponibles en France sont 40% supérieurs à la moyenne européenne avec 19.076 € par personne.
Allow: https://nielseniq.com/global/fr/news-center/2023/plus-dachat-de-velos-electriques-pour-effectuer-ses-trajets-domicile-travail/
Title: Plus d’achat de vélos électriques pour effectuer ses trajets Domicile/Travail - NIQ
Description: Augmentation sensible du nombre de consommateurs achetant un vélo électrique pour ses déplacements domicile / travail, révèle le GfK E-bike Monitor 2022. 35% des consommateurs déclarent que c’est un motif d'achat important. Cette tendance se voit également dans l'âge des acheteurs. Le groupe cible des 35-49 ans a considérablement augmenté parmi les acheteurs de vélos électriques. Néanmoins, l'utilisation du vélo électrique reste principalement récréatif.
Allow: https://nielseniq.com/global/fr/insights/report/2020/secteur-des-biens-culturels-reprise-economique-gfk/
Title: Secteur des biens culturels, reprise économique - GfK - NIQ
Description: Après une baisse de la consommation liée au contexte sanitaire, le secteur des biens culturels affiche une belle reprise à la fin du mois d'août 2020.
Allow: https://nielseniq.com/global/fr/news-center/2021/gfknewron-2-0-nouvelles-fonctionnalite-exclusives/
Title: gfknewron 2.0: nouvelles fonctionnalité exclusives - NIQ
Description: Solution boostée par une IA puissante pour de meilleures prévisions, plus rapidement, même dans des conditions de marché hautement imprévisibles.
Allow: https://nielseniq.com/global/fr/news-center/2016/resultats-de-letude-gfk-temax-france-2nd-trimestre-2016/
Title: Résultats de l’étude GfK TEMAX® France, 2nd trimestre 2016
Description: Le marché des biens d'équipement de la maison en France a enregistré un chiffre d'affaires de 7,2 milliards d'euros au second trimestre 2016, soit une hausse significative de 13% par rapport à la même période en 2015.
Allow: https://nielseniq.com/global/fr/news-center/2018/nouveaux-biens-high-tech-les-consommateurs-francais-hesitent/
Title: Nouveaux biens High-Tech: les consommateurs français hésitent...
Description: C’est une évidence : les marchés liés aux biens techniques ont un fort potentiel pour les marques. Mais qu’en pensent les consommateurs ? GfK vous dit tout !
Allow: https://nielseniq.com/global/fr/news-center/2022/nielseniq-et-gfk-sassocient-pour-creer-un-leader-mondial-en-informations-et-analyses-dans-le-domaine-de-la-consommation-et-de-la-distribution/
Title: NielsenIQ et GfK s'associent pour créer un leader mondial en informations et analyses dans le domaine de la consommation et de la distribution. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2024/bricolage-jardinage-france-2023-ventes-circuits-produits-conso/
Title: Bricolage-Jardinage France 2023. Ventes, circuits, produits, conso - NIQ
Description: Marchés Bricolage-Jardinage en France 2023 / 24 : dynamiques des ventes, produits à potentiel, projets des consommateurs, tendances circuits...
Allow: https://nielseniq.com/global/fr/insights/report/2019/le-livre-jeunesse-represente-plus-d1-vente-sur-4/
Title: Le livre Jeunesse représente plus d’1 vente sur 4
Description: Pour l’ouverture du Salon de Montreuil, GfK partage les dynamiques du marché Edition Jeunesse, ses incontournables et les dernières tendances.
Allow: https://nielseniq.com/global/fr/news-center/2022/bilan-des-ventes-de-livre-en-france-1er-semestre-2022/
Title: Bilan des ventes de livre en France - 1er semestre 2022 - NIQ
Description: Plus de 140 millions d'exemplaires achetés à fin juin. Mangas et romans tirent la dynamique du marché.
Allow: https://nielseniq.com/global/fr/insights/report/2019/quand-les-etudes-jouent-la-carte-emotions/
Title: Quand les études jouent la carte Emotions
Description: A l’occasion du Printemps des Etudes 2019, Sandrine Celie, responsable Marketing Effectiveness, partage ici point de vue et bénéfices identifiés issus de l’analyse de l’empreinte émotionnelle d’une marque.
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-octobre2024/
Title: Rapport « pulse » sur la consommation des français en CHR Octobre 2024 - NIQ
Description: Ce rapport mensuel concernant les habitudes de consommation dans les établissements de restauration se veut une « prise de température » rapide du circuit et des consommateurs qui fréquentent les bars et les restaurants en France.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-chiffre-daffaires-genere-par-les-biens-dequipement-de-la-maison-continue-de-reculer-au-4eme-trimestre-2014/
Title: Le chiffre d’affaires généré par les biens d’équipement de la maison continue de reculer au 4ème trimestre 2014
Description: Les résultats de l’étude GfK TEMAX® France sur les biens d’équipement de la maison enregistrent un chiffre d’affaires de 8,7 milliards d’euros au quatrième trimestre, soit un recul de 2,4% par rapport à la même période l’année dernière
Allow: https://nielseniq.com/global/fr/news-center/2015/un-podium-tres-feminin-pour-la-rentree-litteraire/
Title: Un podium très féminin pour la rentrée littéraire
Description: Chaque année la rentrée littéraire débute avec la parution mi-août de plus de 500 titres et se poursuit jusqu’à la fin d’année avec une période essentielle qui est celle de l’attribution des grands prix littéraires d’automne
Allow: https://nielseniq.com/global/fr/news-center/2021/chiffre-daffaires-equipement-de-la-maison-en-france-gfk/
Title: Chiffre d'affaires équipement de la maison en France - GfK - NIQ
Description: Analyse des ventes dans le secteur des équipements de la maison en France en 2020 : GfK vous livre son analyse avec un regard sur le marché européen.
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/vers-un-retour-progressif-au-restaurant-en-france/
Title: Vers un retour progressif au restaurant en France - NIQ
Description: Pour la clientèle en France, le retour physique dans les restaurants se fera de manière progressive, même une fois vaccinés. Mais la vente à emporter pourrait s’imposer comme une alternative intéressante.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/grande-consommation-lessentiel-a-retenir-pour-adresser-les-enjeux-de-2024/
Title: Consommation 2024 : enjeux clés et stratégies
Description: Webinar sur les défis 2024 en grande consommation. Identifiez les priorités et préparez vos actions marketing. Visionnez notre webinar !
Allow: https://nielseniq.com/global/fr/news-center/2018/smartphone-forte-tendance-aux-modeles-premium/
Title: Smartphone: forte tendance aux modèles Premium
Description: L’industrie du téléphone mobile explose depuis plusieurs années. GfK vous dit tout sur ce succès croissant !
Allow: https://nielseniq.com/global/fr/news-center/2017/programme-sante-les-francais-privilegient-la-famille-au-sport/
Title: Programme Santé, les Français privilégient la famille au sport
Description: Les Français jouent des sentiments à l'évocation de leur "programme santé" !
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/decoration-bricolage-etude-du-marche-de-lameublement/
Title: Décoration, bricolage: étude du marché de l’ameublement - NIQ
Description: Marché de l'ameublement : évolution et croissance en ligne du marché du bricolage, du jardinage et de la décoration d'intérieur. Zoom sur les insights clés.
Allow: https://nielseniq.com/global/fr/insights/report/2025/fabrique-au-canada-comment-les-acheteurs-canadiens-reagiront-ils-aux-tarifs-douaniers-americains/
Title: Fabriqué au Canada : Comment les acheteurs canadiens réagiront aux tarifs douaniers américains - NIQ
Description: Découvrez comment les tarifs douaniers américains influencent le comportement des consommateurs et affectent divers marchés à la suite des nouvelles politiques commerciales.
Allow: https://nielseniq.com/global/fr/news-center/2024/sports-et-ventes-de-televiseurs-en-france-_-2024/
Title: Sports et ventes de téléviseurs en France _ 2024 - NIQ
Description: Les compétitions sportives font-elles vendre ? sur le marché TV oui. Bilan des compétitions de foot et premières tendances de ventes 2024.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/bataille-de-la-food-delivery-en-france/
Title: Bataille de la food delivery en France - NIQ
Description: Les startups de livraison de repas ont fleuri ces dernières années en France en espérant prendre de vitesse les géants historiques de la distribution alimentaire.
Allow: https://nielseniq.com/global/fr/insights/report/2018/chatbots-dans-la-banque-assurance-quen-pensent-les-francais/
Title: Chatbots dans la banque-assurance : qu’en pensent les Français?
Description: Les chatbots sont de plus en plus présents dans le quotidien des consommateurs. Découvrez le ressenti des Français à propos de l'utilisation des chatbots dans leurs démarches financières.
Allow: https://nielseniq.com/global/fr/news-center/2024/niq-retail-spend-barometer-2386-milliards-deuros-depenses-en-france-en-alimentaire/
Title: Baromètre NIQ : 238,6 Mds € dépensés en France
Description: Découvrez comment les dépenses alimentaires en France atteignent 238,6 milliards d'euros en 2024. Lisez l'analyse complète ici!
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-mars2024/
Title: Rapport « pulse » sur la consommation des français en CHR Mars 2024 - NIQ
Description: Découvrez les tendances de consommation des Français en CHR pour mars 2024. Analyse détaillée et insights précieux. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/insights/report/2019/quimporte-les-kpi-si-votre-pub-nest-pas-vue/
Title: Qu’importe les KPI si votre pub n’est pas vue!
Description: Les experts GfK ont développé Ad Fit Optimizer, une solution clé en main pour pré-tester tous types de vidéos et de bannières publicitaires (display, réseaux sociaux) dans un univers réaliste et en 5 jours.
Allow: https://nielseniq.com/global/fr/insights/report/2021/vente-de-bande-dessinee-croissance-segment-de-la-bd-gfk/
Title: Vente de bande dessinée, croissance segment de la BD - GfK - NIQ
Description: Le marché français de la bande dessinée est en pleine croissance. Retrouvez les conclusions de l'équipe GfK lors de la conférence de presse du FIBD 2021.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/les-marques-les-plus-vendues-en-seconde-main-en-decembre/
Title: Les marques les plus vendues en seconde main en décembre - NIQ
Description: Zara, Shein, Lego et Apple sont-elles les seules marques qui se vendent en seconde main ? Zoom sur les insights eCommerce à connaître.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-marche-des-biens-dequipement-de-la-maison-progresse-en-europe-de-louest/
Title: Le marché des biens d’équipement de la maison progresse en Europe de l’Ouest
Description: Au deuxième trimestre 2015 en Europe de l’Ouest, le marché des biens d’équipement de la maison enregistre une croissance valeur de +2,3%, soit un chiffre d’affaires de 46,2 milliards d’euros
Allow: https://nielseniq.com/global/fr/insights/report/2024/au-dela-du-bol-le-guide-complet-de-levolution-de-lindustrie-des-animaux-de-compagnie-au-canada/
Title: Évolution du marché des animaux au Canada
Description: Don't miss out on the evolving pet industry in Canada. Gain valuable insights, adapt to changes, and craft a successful strategy.
Allow: https://nielseniq.com/global/fr/news-center/2017/top-50-ventes-de-livres-2016/
Title: Top 50 ventes de livres 2016
Description: Livres Hebdo et GfK, institut d'études marketing leader sur le marché du livre et des biens culturels, révèle le bilan complet des meilleures ventes de livres en 2016, dans l'édition du vendredi 20 janvier. Une année marquée par les personnages forts, avec Harry Potter N°1 des ventes, la fiction et l'actualité politique.
Allow: https://nielseniq.com/global/fr/insights/report/2019/ad-hoc-2-solutions-pour-assurer-le-succes-dune-etude/
Title: Ad Hoc : 2 solutions pour assurer le succès d’une étude
Description: Aujourd’hui, les équipes Marketing sont soumises à de nombreux impératifs. Découvrez 2 solutions pour assurer le succès d’une démarche Ad Hoc.
Allow: https://nielseniq.com/global/fr/insights/education/2022/les-3-questions-cles-de-la-strategie-de-distribution-pour-les-pme/
Title: Les 3 questions clés de la stratégie de distribution pour les PME - NIQ
Description: Dans votre stratégie de diffusion, il y a trois paramètres à vérifier régulièrement pour rester en phase avec le marché et vous démarquer dans votre catégorie.
Allow: https://nielseniq.com/global/fr/news-center/2024/niq-retail-spend-barometer-depenses-france-2023-grande-conso-nonal/
Title: NIQ Retail Spend Barometer. Dépenses France 2023 Grande Conso - NonAl - NIQ
Description: Dépenses France en produits de grande consommation et biens durables en 2023. Tendances et détails par univers, vision consommateurs.
Allow: https://nielseniq.com/global/fr/news-center/2015/les-francais-prennent-plaisir-a-cuisiner-mais-sont-critiques-sur-leurs-competences-culinaires/
Title: Les Français prennent plaisir à cuisiner mais sont critiques sur leurs compétences culinaires
Description: GfK a interrogé 27 000 personnes de 15 ans et plus dans 22 pays au sujet de leurs connaissances et expérience en matière d’alimentation et de cuisine – et sur le nombre d’heures passées à cuisiner par semaine.
Allow: https://nielseniq.com/global/fr/insights/education/2024/traditionnels-session-branding/
Title: La notoriété ne suffit plus - NIQ
Description: Découvrez les CEP, l’indicateur Branding clé pour assurer l’émergence de sa marque au moment de l’achat
Allow: https://nielseniq.com/global/fr/news-center/2019/marche-mondial-le-ca-biens-techniques-depasse-le-cap-des-1000-mdse/
Title: Marché Monde: le CA biens techniques dépasse le cap des 1000 Mds€
Description: Le marché mondial des biens techniques a franchi le cap du billion en 2018. GfK prévoit une belle augmentation pour 2019.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/jeux-jouets-vetements-etude-du-marche-de-lenfant/
Title: Jeux, jouets, vêtements: étude du marché de l’enfant - NIQ
Description: Le marché online de l’enfant est l'un des secteurs les plus dynamiques et changeants de l'économie. Jeux, jouets, vêtements: étude des particularités de ce marché.
Allow: https://nielseniq.com/global/fr/news-center/2016/paysage-de-la-distribution-en-europe-gfk-ne-prevoit-quun-leger-ralentissement-en-2016/
Title: Paysage de la distribution en Europe : GfK ne prévoit qu’un léger ralentissement en 2016
Description: L'Institut d'études et d'audit marketing GfK a conduit une analyse du paysage de la distribution dans 32 pays européens. Dans son étude, le leader mondial de la mesure de la consommation de biens et services non alimentaires examine le pouvoir d'achat, la part du commerce de détail dans les dépenses totales de la population, l'inflation, la productivité des surfaces de vente et partage ses projections pour l'année 2016.
Allow: https://nielseniq.com/global/fr/insights/report/2020/marche-optique-vente-de-produits-doptique-en-europe-gfk/
Title: Optique : un marché de 6,6Mds € en France !
Description: Dynamique, mais marqué par des disparités au niveau européen, le marché de l'optique enregistre une croissance sur le segment des montures et des verres.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/bilan-du-marche-de-la-fashion-online-avec-lacoste/
Title: Bilan du marché de la fashion online avec Lacoste - NIQ
Description: Un webinar basé sur les achats de plus de 1,5 million de e-shoppers en Europe avec le témoignage de Lacoste
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/pub-video-attention-sur-mobile-tv-efficacite-publicitaire/
Title: pub video attention sur mobile tv efficacite publicitaire - NIQ
Description: Comment optimiser au maximum vos pub video mobile? l'étude Efficacité pub mobile de GfK compare les performances entre TV, PC et smartphone.
Allow: https://nielseniq.com/global/fr/insights/report/2021/nouvelle-mesure-brand-tracking-contribution-du-capital-de-marque-au-ca/
Title: Nouvelle mesure Brand Tracking contribution du capital de marque au CA - NIQ
Description: Nouvelle méthodologie Brand Tracking combinant mesures systèmes 1 / 2. Evaluation de la Brand contribution au chiffre d'affaires GfK Brand Strength Index
Allow: https://nielseniq.com/global/fr/industries/retail/win-with-price-and-promotion/
Title: Gagnez avec les prix et les promotions
Description: Maîtrisez les prix et les promotions grâce aux solutions axées sur les données de NIQ. Améliorez vos performances, stimulez vos ventes et fidélisez vos clients grâce à une tarification optimisée et à des analyses prédictives.
Allow: https://nielseniq.com/global/fr/news-center/2015/shoppers-et-mobile-la-competition-online-fait-rage-jusque-dans-les-magasins/
Title: Shoppers et Mobile La compétition online fait rage jusque dans les magasins
Description: Les shoppers online ont l’habitude d’utiliser les comparateurs de prix juste avant de réaliser un achat –mais ce sont maintenant les shoppers « bricks and mortar » qui répliquent ce comportement en magasin
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/salon-chfa-now-2025-a-vancouver-principales-tendances-qui-changent-la-donne-chez-les-produits-de-sante-et-bien-etre-naturels/
Title: Salon CHFA NOW 2025 à Vancouver : principales tendances qui changent la donne chez les produits de santé et bien-être naturels - NIQ
Description: Découvrez les tendances et thèmes importants du salon CHFA NOW 2025, y compris la croissance du marché, l’évolution des comportements d’achat et les lancements de produits émergents.
Allow: https://nielseniq.com/global/fr/news-center/2015/la-bande-dessinee-en-recul-sur-2014-malgre-de-fortes-disparites-sur-le-marche-francais/
Title: La bande dessinée en recul sur 2014 malgré de fortes disparités sur le marché français
Description: Sur un marché du livre en léger recul, la Bande Dessinée enregistre une baisse de 2% de son activité, soit 35 millions d’albums vendus en 2014 pour un chiffre d’affaires de 409 millions d’euros.
Allow: https://nielseniq.com/global/fr/news-center/2018/rentree-scolaire-2018-des-prix-toujours-en-baisse/
Title: Rentrée scolaire 2018: des prix toujours en baisse
Description: Deuxième année de baisse des prix côté stylo, cahier et autres fournitures. Les experts GfK partagent les premières tendances du marché, avant le pic d'activité de la semaine 35.
Allow: https://nielseniq.com/global/fr/news-center/2017/gfk-et-weborama-une-approche-novatrice-de-la-mesure-defficacite-de-la-publicite-digitale/
Title: GfK et Weborama : une approche novatrice de la mesure d’efficacité de la publicité digitale
Description: GfK et Weborama viennent de nouer un partenariat permettant d'enrichir les indicateurs clés utilisés dans les études de communication, en particulier les post-tests de campagnes digitales, et d'obtenir une plus grande agilité dans la réalisation des études.
Allow: https://nielseniq.com/global/fr/news-center/2018/revelation-du-1er-palmares-best-brands-france-2018/
Title: Révélation du 1er palmarès Best Brands France 2018
Description: Découvrez les lauréats de la première édition française Best Brands.
Allow: https://nielseniq.com/global/fr/news-center/2015/une-annee-de-transition-pour-la-communication-telephonique-en-voiture/
Title: Une année de transition pour la communication téléphonique en voiture
Description: Au 1er juillet 2015 en France, l’utilisation d’oreillettes, casques filaires et bluetooth sera interdite au volant. L’Institut GfK a observé de fortes variations sur ce marché depuis l’annonce du gouvernement.
Allow: https://nielseniq.com/global/fr/insights/multimedia/2019/europe-dynamique-positive-pour-la-distribution/
Title: Europe: dynamique positive pour la distribution !
Description: La dernière étude "Retail in Europe" vient de sortir: découvrez en 2 minutes les données clés et commentaires de notre experte.
Allow: https://nielseniq.com/global/fr/insights/report/2019/black-friday-2019-lannee-de-la-maturite/
Title: Black Friday 2019: l'année de la maturité?
Description: La journée du Vendredi 29/11 a été très active mais les données de mesure passive GfK révèlent des comportements différents par rapport à 2018. Détails ici
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/etude-de-marche-le-bricolage-comme-un-retour-aux-sources/
Title: Étude de marché : le bricolage comme un retour aux sources - NIQ
Description: Pourquoi la génération Z préfère avoir des plantes plutôt que des enfants ? Focus sur la croissance en ligne du marché du bricolage et du jardinage.
Allow: https://nielseniq.com/global/fr/news-center/2017/le-black-friday-levier-de-croissance/
Title: Le Black Friday, levier de croissance ?
Description: Le Black Friday 2017 se met en place. Avant d'analyser les stratégies établies côté fabricants et distributeurs, découvrez les surprenants enseignements de 2016.
Allow: https://nielseniq.com/global/fr/news-center/2020/forte-resilience-du-marche-equipement-de-la-maison-monde-s1-2020/
Title: Forte résilience du marché Equipement de la maison Monde S1 2020 - NIQ
Description: Vision détaillée de la dynamique des ventes en Informatique, Electronique grand public, Electroménager au premier semestre 2020 dans le monde
Allow: https://nielseniq.com/global/fr/insights/report/2023/e-commerce-quel-bilan-des-confinements-successifs/
Title: E-commerce, quel bilan des confinements successifs? - NIQ
Description: Bilan des confinements : quelle a été la croissance des ventes online au cours des 70 semaines de restrictions pour les commerces physiques ?
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/tendances-de-consommation-le-marche-du-pret-a-porter-enfants/
Title: Tendances de consommation: le marché du prêt-à-porter enfants - NIQ
Description: Le prêt-à-porter enfants : un marché à part dans le secteur de la mode. Parts de marché, maketplace et seconde main - tour d'horizon.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-2020-dvd-en-france/
Title: Ventes 2020 DVD en France - NIQ
Description: Bilan des ventes 2020 DVD, tendances 4K UHD et coffrets DVD
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/article-comment-creer-une-strategie-gagnante-post-covid/
Title: Article: Comment créer une stratégie gagnante post-Covid - NIQ
Description: Dans un monde en constante évolution, il est essentiel d'investir dans des histoires de marque authentiques et convaincantes, soutenues par un positionnement et une communication efficaces.
Allow: https://nielseniq.com/global/fr/insights/report/2024/inflation-ecommerce-france-septembre-2023-vs-septembre-2022/
Title: Inflation ecommerce France: Septembre 2023 vs Septembre 2022 - NIQ
Description: Découvrez comment l'inflation a impacté l'e-commerce en France de septembre 2022 à 2023. Lisez notre rapport complet pour plus de détails!
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/le-poids-de-la-marketplace-et-du-dtoc-sur-le-marche-du-high-tech/
Title: Le poids de la marketplace et du DtoC sur le marché du high-tech - NIQ
Description: Les ventes en lignes d’équipement de la maison sont au ralenti. Focus sur le poids de la marketplace et du DtoC sur le marché du high-tech.
Allow: https://nielseniq.com/global/fr/news-center/2015/les-solutions-gfk-de-mesure-de-lefficacite-des-campagnes-digitales-vont-inclure-la-mesure-sur-mobile/
Title: Les solutions GfK de mesure de l’efficacité des campagnes digitales vont inclure la mesure sur mobile
Description: GfK peut maintenant identifier quand un individu est exposé à une campagne sur de multiples devices et unifier l’expérience navigateur et App
Allow: https://nielseniq.com/global/fr/news-center/2015/marc-benolol-nomme-directeur-distribution-france-chez-gfk/
Title: Marc Benolol nommé Directeur Distribution France chez GfK
Description: Marc Benolol, 39 ans, devient le nouveau Directeur du Pôle Distribution France au sein de GfK Consumer Choices, l’entité de référence mondiale dans le suivi et l’analyse des ventes des biens et services non alimentaires.
Allow: https://nielseniq.com/global/fr/insights/report/2019/vente-de-smartphones-dans-le-monde-chiffres-analyse-gfk/
Title: Smartphones: 210 Mds euros déjà dépensés dans le monde
Description: Retrouvez tous les chiffres des ventes de smartphones au niveau mondial ainsi qu'une analyse des dernières tendances du secteur de la téléphonie avec GfK.
Allow: https://nielseniq.com/global/fr/insights/report/2023/premium-vs-entree-de-gamme-les-consommateurs-refont-le-match/
Title: Premium vs Entrée de gamme: les consommateurs refont le match - NIQ
Description: Plus qu'une valeur faciale, le prix véhicule attributs et éléments clés de la décision d'achat chez les consommateurs. Extraits REC Perception Prix 2023
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-avril-2025/
Title: Rapport « pulse » sur la consommation des français en CHR: Avril 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/le-pouvoir-tactique-des-donnees-hebdomadaires-de-vente/
Title: Le pouvoir tactique des données hebdomadaires de vente
Description: Découvrez comment le suivi hebdomadaire des ventes de GfK vous offre les informations dont vous avez besoin pour optimiser vos promotions, vos lancements produits et tous vos événements commerciaux saisonniers clés.
Allow: https://nielseniq.com/global/fr/news-center/2025/nielseniq-renforce-sa-capacite-danalyse-et-le-pouvoir-de-ses-donnees-avec-lextension-de-son-panel-consommateurs/
Title: NielsenIQ renforce sa capacité d’analyse et le pouvoir de ses données avec l’extension de son Panel Consommateurs. - NIQ
Description: NielsenIQ (NIQ), leader mondial de la connaissance consommateur, renforce son leadership et son expertise en élargissant son Panel Consommateurs de 6 000 foyers supplémentaires, portant ainsi à 20 000 le nombre de panélistes suivis en France. Cette extension couplée à l’approche
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/les-tendances-de-consommation-par-generation-en-ecommerce/
Title: Les tendances de consommation par génération en Ecommerce - NIQ
Description: La génération influence les achats et les modes d’achat des consommateurs. Zoom sur les tendances de consommation par génération.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/les-tendances-secretes-du-ecommerce-aux-us/
Title: Les tendances secrètes du eCommerce aux US - NIQ
Description: All the data presented during this webinar will be based on online purchases from our panel of +5M e-shoppers worldwide.
Allow: https://nielseniq.com/global/fr/news-center/2018/petit-electromenager-la-convivialite-comme-moteur-de-croissance/
Title: Petit Electroménager: facilité d’usage, santé et connectivité comme moteurs de croissance
Description: La demande en petit électroménager ne cesse d’augmenter. En 2018, GfK prévoit une croissance des ventes mondiales.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/profitez-du-webinar-a-la-demande-seniors-cible-davenir/
Title: Profitez du webinar à la demande "Seniors: cible d'avenir" - NIQ
Description: Les Seniors pèsent 35Mds € d'achats Grande conso GSA par an. Découvrez leurs profils et opportunités avec notre webinaire et PDF à la demande
Allow: https://nielseniq.com/global/fr/insights/report/2019/le-e-commerce-connait-il-ses-premieres-limites/
Title: Le E-commerce connait-il ses premières limites ?
Description: Les ventes en ligne de biens techniques ont atteint 80 milliards d'euros sur la période janvier-juin 2019 (hors Amérique du Nord). Cependant, la Chine et l'Allemagne montrent des premiers signes de plafonnement.
Allow: https://nielseniq.com/global/fr/insights/report/2020/gaming-2019-recul-du-ca-hardware-jeux-physiques/
Title: Gaming 2019: recul du CA Hardware & Jeux physiques
Description: Le marché du Gaming (hardware/jeux physiques/accessoires) a montré 2 dynamiques en 2019, le PC Gaming restant positif quand l’univers Consoles souffre après deux années fastes.
Allow: https://nielseniq.com/global/fr/insights/report/2020/secteur-du-livre-jeunesse-marche-du-livre-enfant-gfk/
Title: Secteur du livre jeunesse, marché du livre enfant - GfK - NIQ
Description: Le secteur de l'édition jeunesse en France se démarque par un développement stable grâce au segment des hebdomadaires, des romans et des albums illustrés.
Allow: https://nielseniq.com/global/fr/news-center/2016/les-francais-soucieux-de-la-qualite-de-lair-au-domicile/
Title: Les Français soucieux de la qualité de l’air au domicile
Description: GfK publie une analyse du marché du traitement de l’air en France. Le constat est unanime : la qualité de l’air est désormais une préoccupation majeure.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-barometre-du-marketing-mobile-confirme-la-puissance-du-mobile/
Title: Le Baromètre du Marketing Mobile confirme la puissance du mobile
Description: Pour cette nouvelle édition qui marque le 2ème anniversaire du Baromètre Trimestriel de la Mobile Marketing Association France, le mobile se révèle sous de nouvelles facettes et affirme sa puissance comme le média incontournable pour les marques
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/comment-gerer-la-complexite-du-eretail-media-les-cles-de-la-reussite/
Title: Comment gérer la complexité du eretail media: les clés de la réussite - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2015/gfk-revele-les-10-produits-stars-de-noel-high-tech-2015/
Title: GfK révèle les 10 produits stars de Noël High Tech 2015
Description: La période de Noël s'inscrit toujours comme l'une des plus stratégiques sur le marché des biens techniques et ce mois de décembre 2015 sera encore plus particulier que les précédentes année
Allow: https://nielseniq.com/global/fr/insights/report/2025/made-in-canada/
Title: Fabriqué au Canada - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2020/covid-19-phase-2-nouveaux-comportements-dachat-des-consommateurs/
Title: covid-19 phase 2 nouveaux comportements d'achat des consommateurs
Description: Quelles nouvelles habitudes d'achat vont rester post-confinement? Premières réponses ici pour adapter vos plans d'action marketing.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/attentes-consommateurs-sur-les-communications-de-marques-post-covid-19/
Title: attentes consommateurs sur les communications de marques post covid-19
Description: comment les consommateurs réagissent à la publicité post covid-19? leurs attentes sur le ton à utiliser, les messages à pousser et le ton à adopter
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/influence-du-prix-sur-achat-de-biens-techniques-en-2021-france/
Title: influence du prix sur achat de biens techniques en 2021 France - NIQ
Description: Profils et comportements des consommateurs face au Prix dans leur parcours d'achat High-Tech, Smartphones, Electroménager, Informatique / Gaming
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/les-tendances-secretes-du-ecommerce-en-europe/
Title: Les tendances secrètes du eCommerce en Europe - NIQ
Description: Toutes les données présentées durant ce webinar seront basées sur les achats online de notre panel de +5M de e-shoppers dans le monde.
Allow: https://nielseniq.com/global/fr/news-center/2018/moral-des-consommateurs-legere-amelioration-en-europe/
Title: Moral des consommateurs: légère amélioration en Europe
Description: Entre des Français confiants mais sur la réserve et des Européens toujours optimistes, découvrez les résultats de l'étude GfK Climat de consommation en Europe au 2nd trimestre 2018.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/optimisation-des-promotions-grace-aux-donnees-hebdomadaires-de-ventes/
Title: Optimisation des promotions grâce aux données hebdomadaires de ventes
Description: Le suivi hebdomadaire des ventes GfK offre aux équipes Sales & Marketing les informations clés pour prendre leurs décisions tactiques et optimiser leurs promotions, lancements de produits et événements.
Allow: https://nielseniq.com/global/fr/news-center/2015/paysage-de-la-distribution-en-europe-la-situation-sameliore-dans-les-pays-en-crise/
Title: Paysage de la distribution en Europe : la situation s’améliore dans les pays en crise
Description: L’Institut d’études et d’audit marketing GfK a conduit une analyse du paysage de la distribution dans 32 pays européens.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/birkenstock-et-crocs-des-best-sellers-inattendus/
Title: Birkenstock et Crocs, des best-sellers inattendus - NIQ
Description: Zoom sur le succès de Birkenstock et Crocs, qui comptent parmi les marques de chaussures les plus vendues en France. Des best-sellers inattendus.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/optimiser-la-diffusion-de-vos-produits-voici-votre-point-de-depart/
Title: Optimiser la diffusion de vos produits ? Voici votre point de départ. - NIQ
Description: La distribution d’un produit de grande consommation représente un invetissement significatif. Voilà les raisons 1 à 3 pour mettre votre stratégie en place ! Tout ce que vous devez comprendre sur la diffusion des produits, et comment mettre en place le meilleur plan pour votre marque.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/e-commerce-un-an-apres-quel-bilan-des-confinements-successifs/
Title: E-commerce, un an après : quel bilan des confinements successifs ? - NIQ
Description: Depuis le début de la pandémie en France, le commerce en ligne affiche une croissance sans précédent !
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/ecommerce-les-5-grandes-tendances-de-consommation-en-2023/
Title: eCommerce : les 5 grandes tendances de consommation en 2023 - NIQ
Description: L’inflation et les crises économiques modifient les habitudes des consommateurs. Zoom sur les nouvelles tendances de consommation en eCommerce.
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/adaptez-votre-strategie-e-commerce-globale/
Title: Adaptez votre stratégie e-commerce globale
Description: Comprendre la dynamique locale par canal de distribution vous permet d’optimiser votre stratégie e-commerce globale. Le suivi des ventes (POS Tracking) de GfK vous apporte les informations dont vous avez besoin.
Allow: https://nielseniq.com/global/fr/news-center/2015/une-rentree-des-classes-2015-dynamisee-par-les-nouveautes/
Title: Une rentrée des classes 2015 dynamisée par les nouveautés
Description: L’Institut d’études de marché GfK délivre le bilan de la rentrée des classes 2015 en France à partir de son panel de distributeurs constitué de la totalité des 5800 Hypermarchés et Supermarchés du territoire
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/gaming-et-teletravail-animent-les-ventes-informatique-bureautique/
Title: Gaming et télétravail animent les ventes Informatique-Bureautique - NIQ
Description: Les Français continuent à s'équiper en matériel Informatique-Bureautique, notamment en lien avec les usages Télétravail et Gaming
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/apporter-du-sens-dans-un-monde-dincertitude/
Title: Apporter du sens dans un monde d'incertitude - NIQ
Description: Optimiser les dépenses marketing post-Covid
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/consommateurs-petits-revenus-quels-potentiels/
Title: Profitez du webinar à la demande "Petits revenus: quels potentiels?" - NIQ
Description: Intéressé.e d’explorer le potentiel d’une cible conso méconnue, représentant 20% de la population française et 15% des dépenses PCG ? Webinaire + PDF disponibles maintenant
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-novembre-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Novembre 2024 - NIQ
Description: Découvrez les tendances de consommation des Français en CHR pour novembre 2024. Analyse approfondie et données clés. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/insights/analysis/2022/ventes-de-tv-grandes-tailles-et-premium-dominent-le-marche/
Title: Ventes de TV: grandes tailles et Premium dominent le marché - NIQ
Description: Le marché Electronique grand public est tiré vers le hauts par les ventes de TV très grandes tailles et premium, les écouteurs true-wireless et la hifi
Allow: https://nielseniq.com/global/fr/insights/report/2020/marche-electromenager-monde-gfk-revele-des-ventes-stables-au-s1-2020/
Title: Marché Electroménager Monde: GfK révèle des ventes stables au S1 2020 - NIQ
Description: Identifier les fortes fluctuations des ventes mondiales de Petit-Gros Electroménager au 1er semestre 2020 et ses perspectives.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-chiffre-daffaires-genere-par-les-biens-dequipement-de-la-maison-est-quasiment-stable-au-premier-trimestre-2015/
Title: Le chiffre d’affaires généré par les biens d’équipement de la maison est quasiment stable au premier trimestre 2015.
Description: Les résultats de l’étude GfK TEMAX® France sur les biens d’équipement de la maison enregistrent un chiffre d’affaires de 6,9 milliards d’euros au premier trimestre 2015
Allow: https://nielseniq.com/global/fr/news-center/2019/best-brands-le-palmares-2019/
Title: Best Brands: le palmarès 2019
Description: Pour sa deuxième édition française, l'étude Best Brands a réservé quelques surprises. Découvrez ici le palmarès 2019, révélé par GfK et son partenaire Serviceplan le 11 février au Théâtre des Sablons.
Allow: https://nielseniq.com/global/fr/news-center/2019/le-marche-optique-en-bonne-sante/
Title: Le marché Optique en bonne santé
Description: Au premier semestre 2018, le marché de l’optique était en bonne santé. GfK vous donne plus de détails dans cet article.
Allow: https://nielseniq.com/global/fr/about-us/jim-peck/
Title: Jim Peck - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2016/plus-de-88-milliards-deuros-de-chiffre-daffaires-avec-loptique/
Title: Marché européen de l’optique : chiffre d’affaires record de plus de 8.8 Mrd € sur le premier semestre 2016
Description: GfK présente les résultats des principaux marchés européens de l’optique (Espagne, France, Italie et Allemagne) en 2016. Découvrez-les dès maintenant !
Allow: https://nielseniq.com/global/fr/insights/report/2023/monthly-ecommerce-pulse-octobre-us/
Title: Monthly eCommerce Pulse Octobre - US - NIQ
Description: Un rapport mensuel qui vous offre une lecture complète du marché online et des insights uniques sur le eCommerce.
Allow: https://nielseniq.com/global/fr/news-center/2022/premiumisation-e-commerce-et-stayhome-ont-faconne-le-marche-en-2021/
Title: Premiumisation, e-commerce et Stay@Home ont façonné le marché en 2021 - NIQ
Description: Marché Monde Equipement de la maison. Tendances Premiumisation, e-commerce et Stay@Home. Evolution du chiffres d'affaires par produits
Allow: https://nielseniq.com/global/fr/news-center/2022/plus-vite-plus-haut-la-livraison-alimentaire-a-domicile-se-renforce-encore-en-2022/
Title: Plus vite, plus haut : la livraison alimentaire à domicile se renforce encore en 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2019/la-rentree-des-classes-2019-en-5-data/
Title: La rentrée des classes 2019 en 5 data
Description: Retour sur les tendances clés de la rentrée scolaire 2019 en 5 données indispensables pour comprendre le marché.
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-fevrier-2025/
Title: Rapport « pulse » sur la consommation des français en CHR Fevrier 2025​ - NIQ
Description: Ce rapport mensuel concernant les habitudes de consommation dans les établissements de restauration se veut une « prise de température » rapide du circuit et des consommateurs quifréquentent les bars et les restaurants en France.
Allow: https://nielseniq.com/global/fr/insights/report/2023/les-tendances-secretes-du-ecommerce/
Title: Les tendances secrètes du Ecommerce - NIQ
Description: Les tendances secrètes du Ecommerce - dark stores, reconditionné et marketplaces sont au programme. Découvrez les insights Foxintelligence.
Allow: https://nielseniq.com/global/fr/insights/report/2017/secteur-du-livre-jeunesse-datas-chiffre-des-ventes-gfk/
Title: Plus de 75 M de livres Jeunesse vendus par an
Description: Le marché du livre jeunesse en France se porte bien en 2017, comme en témoignent les chiffres des ventes présentés par GfK au cours du salon de Montreuil.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/inflation-au-royaume-uni-les-insights-a-retenir-sur-les-ventes-en-ligne/
Title: Inflation au Royaume-Uni : les insights à retenir sur les ventes en ligne - NIQ
Description: Inflation au Royaume-Uni : les habitudes d’achat ont profondément été impactées par la hausse des prix. Focus sur le nombre de produits par commande et l'évolution du panier moyen.
Allow: https://nielseniq.com/global/fr/news-center/2017/les-smart-tv-gagnent-du-terrain/
Title: Les Smart TV gagnent du terrain
Description: +1% sur le marché mondial de la TV. Découvrez les dernières tendances révélées par GfK à l'occasion de l'IFA 2017
Allow: https://nielseniq.com/global/fr/news-center/2016/etude-gfk-purchasing-power-europe-2016/
Title: Etude “GfK Purchasing Power Europe 2016”
Description: Comparée à 2015, la valeur nominale du pouvoir d'achat des Européens en 2016 a augmenté de 0,3%. Le revenu net de la population est très variable selon les 42 pays pris en compte dans l'étude GfK. Le pouvoir d'achat le plus élevé concerne le Liechtenstein, la Suisse et le Luxembourg alors que la Biélorussie, la Moldavie et l'Ukraine enregistrent le pouvoir d'achat le plus faible. Les Ukrainiens n'ont que 1/80ème du pouvoir d'achat des habitants du Liechtenstein. Ce sont quelques conclusions de l'étude " GfK Purchasing Power Europe 2016 "
Allow: https://nielseniq.com/global/fr/news-center/2017/electronique-grand-public-plus-de-155-milliards-e-en-2016-2/
Title: Electronique Grand public : plus de 15,5 Milliards € en 2016 (+2%)
Description: 2016 marque un tournant pour le marché des biens techniques. Selon les données de vente GfK, la dépense des ménages français monte à 15,5 milliards d'euros en électronique grand public, en hausse de +2%, cassant un cycle de 5 ans de baisse continue et retrouvant même le niveau d'activité de 2013. Les produits phares de l'année 2016 sont la TV, les barres de son et le PC, Gaming en tête. Et si les objets connectés ne passent pas la barre des 500 millions d'euros en revenus, ils représentent une des clés de la réussite du secteur demain.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/ecommerce-battle-boohoo-vs-about-you/
Title: Ecommerce battle : Boohoo vs. About You - NIQ
Description: Boohoo et About You ont le même coeur de cible. Quelle est la fréquence d’achat et la dépense moyenne des acheteurs ?
Allow: https://nielseniq.com/global/fr/insights/education/2024/session-consumer-trends/
Title: Top tendances consommateurs à fort potentiel de ventes - NIQ
Description: Identifiez les nouvelles tendances en France et leurs impacts déjà visibles en rayon
Allow: https://nielseniq.com/global/fr/news-center/2017/black-friday-les-francais-ont-depense-de-900-me-en-biens-dequipements-de-la-maison/
Title: Black Friday: les Français ont dépensé +de 900 M€ en biens d’équipements de la maison
Description: Le Black Friday est une opération incontournable, aux vues des derniers chiffres de ventes relevés par GfK. Découvrez les données de ces journées hors normes.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/le-sport-un-marche-online-en-pleine-croissance/
Title: Le sport, un marché online en pleine croissance - NIQ
Description: Évolution du marché du sport online : top 5 des enseignes de sport en Europe, et parts de marché online par région
Allow: https://nielseniq.com/global/fr/news-center/2019/statistiques-pouvoir-dachat-europe-analyse-marches-gfk/
Title: Europe: Pouvoir d'achat en hausse
Description: Selon l'étude GfK Purchasing Power Europe, l'Europe a connu une augmentation globale du pouvoir d'achat en 2019. Découvrez les grandes tendances par pays.
Allow: https://nielseniq.com/global/fr/insights/report/2022/ecriture-papeterie-debut-dannee-morose/
Title: Ecriture - Papeterie : début d'année morose - NIQ
Description: Analyse des ventes Ecriture - Papeterie - Office à fin avril 2022. Analyse Conso et détail Produits / Circuits GSA, GSS, Contracts...
Allow: https://nielseniq.com/global/fr/industries/retail/analyze-and-segment-your-customers/
Title: Optimisez vos stratégies de vente au détail grâce à une segmentation fondée sur les données et à une connaissance approfondie des clients.
Description: Exploitez la puissance de l'analyse de la clientèle et de la segmentation de l'auditoire. Identifiez et ciblez votre public grâce aux stratégies avancées de segmentation de la clientèle de NIQ.
Allow: https://nielseniq.com/global/fr/insights/report/2020/art-pre-test-moderne-et-garantie-defficacite-publicitaire/
Title: art pré-test moderne et garantie d’efficacité publicitaire
Description: Comment garantir une efficacité publicitaire maximum? un pré-test permet de valider les création et d'atteindre vos objectifs marketing.
Allow: https://nielseniq.com/global/fr/insights/analysis/2025/debloquer-le-potentiel-augmenter-lachalandage-dans-les-etablissements-de-consommation-sur-place-au-canada/
Title: Débloquer le potentiel : augmenter l’achalandage dans les établissements de consommation sur place au Canada - NIQ
Description: Découvrez le sentiment quant aux établissements de consommation sur place, les facteurs qui mènent à la fréquentation de ceux-ci, les comportements dans ces établissements et les principales occasions de croissance.
Allow: https://nielseniq.com/global/fr/insights/report/2020/secteur-de-la-grande-consommation-impact-du-covid-gfk/
Title: Covid-19: quel impact sur les marchés Grande conso & Biens durables?
Description: La grande consommation a connu des mutations dans le contexte de l'épidémie de covid, avec une redistribution des segments porteurs, comme l'informatique.
Allow: https://nielseniq.com/global/fr/news-center/2017/le-pc-gaming-toujours-en-hausse/
Title: Le PC Gaming toujours en hausse
Description: +55% sur le marché du PC Gaming ! Découvrez les dernières tendances IT révélées par GfK à l’occasion de l’IFA 2017.
Allow: https://nielseniq.com/global/fr/news-center/2018/distribution-24-de-ca-en-2018-en-france/
Title: Distribution: +2,4% de CA en 2018 en France
Description: Prévisions positives pour la Distribution en France et en Europe! Découvrez les points - clefs de la dernière étude sur le commerce de détail en Union Européenne avec les experts Geomarketing GfK.
Allow: https://nielseniq.com/global/fr/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2015/recul-du-marche-de-la-video-physique-selon-le-barometre-cnc-gfk/
Title: Recul du marché de la vidéo physique selon le baromètre CNC-GfK
Description: Au premier trimestre 2015, les Français ont dépensé 169,08 M€ en achats de DVD et de Blu-ray. La dépense des ménages en vidéo diminue de 16,3 % par rapport au premier trimestre 2014.
Allow: https://nielseniq.com/global/fr/news-center/2017/e-commerce-en-france-biens-techniques-etude-rec-gfk/
Title: e-commerce: 20% du CA biens techniques réalisés online
Description: L’étude Référence des Équipements Connectés (REC) de GfK démontre une forte croissance de la vente de biens techniques grand public sur les canaux en ligne
Allow: https://nielseniq.com/global/fr/insights/report/2020/rentree-des-classes-ventes-en-gsa-a-fin-aout-2020/
Title: rentrée des classes ventes en GSA à fin aout 2020 - NIQ
Description: Rentrée des classes 2020 : Identifiez les produits stars et tendances prix dans l'univers Ecriture Papeterie en GSA
Allow: https://nielseniq.com/global/fr/news-center/2015/les-americains-les-canadiens-et-les-britanniques-sont-les-plus-satisfaits-de-leur-temps-disponible-pour-les-loisirs/
Title: Les Américains, les Canadiens et les Britanniques sont les plus satisfaits de leur temps disponible pour les loisirs
Description: Le rythme soutenu de la vie est une source fréquente d'insatisfaction pour beaucoup d'individus. Les conclusions publiées par GfK montrent toutefois que la majorité de la population mondiale s'estime satisfaite du temps qu'elle peut consacrer aux loisirs
Allow: https://nielseniq.com/global/fr/news-center/2025/nielseniq-devoile-son-rapport-mondial-2025-sur-les-tendances-de-consommation-en-matiere-de-sante-et-de-bien-etre-vers-une-revolution-des-modes-de-vie/
Title: NielsenIQ dévoile son rapport mondial 2025 sur les tendances de consommation en matière de santé et de bien-être : vers une révolution des modes de vie - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2016/indice-de-confiance-classement-des-pays-croissance-gfk/
Title: Baisse de confiance dans les pays du Top 10 Nation Brands Index – Anholt-GfK
Description: Selon l'étude Brand Nation Index NBISM supervisée par GfK, l'indice global de confiance est en recul pour le top 10 des pays suvis à l'échelle mondiale.
Allow: https://nielseniq.com/global/fr/news-center/2018/gros-electromenager-croissance-des-pays-emergents-gfk/
Title: Gros Electroménager: innovations et pays émergents contribuent à la valorisation du marché
Description: L'étude GfK démontre la capacité d'innovation et l'influence des pays émergents, porteurs de croissance pour le marché du Gros Électroménager mondial.
Allow: https://nielseniq.com/global/fr/insights/report/2020/chute-du-ca-equipement-de-la-maison-en-semaine-12/
Title: Chute du CA Equipement de la Maison en semaine 12
Description: 1ère semaine de confinement total en France et l'impact sur les marchés Equipement de la maison est sans appel. Seules quelques catégories de produit restent dynamiques.
Allow: https://nielseniq.com/global/fr/news-center/2021/gfknewron-plateforme-data-intelligence-et-ia-pour-maximiser-sa-croissance/
Title: gfknewron, plateforme data-intelligence et IA pour maximiser sa croissance - NIQ
Description: GfK lance gfknewron: une plateforme digitale exclusive alimentée par l’IA combinant data-intelligence, prévisions de vente, insights consommateurs et marques et recommandations stratégiques au format interactif.
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-mars-2025/
Title: Rapport « pulse » sur la consommation des français en CHR: Mars 2025 - NIQ
Description: This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
Allow: https://nielseniq.com/global/fr/news-center/2019/smartphones-les-ventes-mondiales-ont-atteint-522-mds-en-2018/
Title: Smartphones : les ventes mondiales ont atteint 522 Mds$ en 2018
Description: Les télécoms occupent une place centrale du marché de l’équipement individuel. Découvrez les données révélées par GfK lors du Mobile World Congress 2019 !
Allow: https://nielseniq.com/global/fr/insights/report/2024/perspectives-semestrielles-sur-la-consommation-au-canada-guide-pour-2025/
Title: Perspectives semestrielles sur la consommation au Canada : Guide pour 2025 - NIQ
Description: Une vision d’avenir sur les dépenses de consommation et les occasions de croissance au Canada
Allow: https://nielseniq.com/global/fr/insights/webinar/2025/decrypter-les-secrets-du-marche-hygiene-beaute/
Title: Décrypter les secrets du marché Hygiène-Beauté - NIQ
Description: Explorez les tendances Produits, Circuits et attentes Consommateurs du marché Hygiène-Beauté et adaptez vos plans d'action aux enjeux du secteur
Allow: https://nielseniq.com/global/fr/events/2025/chfa-now-2025/
Title: CHFA NOW 2025 - NIQ
Description: Participez à CHFA NOW 2025 à Vancouver avec NIQ. Rencontrez l'équipe et faites-nous savoir comment nous pouvons aider votre marque à se développer.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-2020-musique-streaming-cd-et-vinyle-en-france/
Title: Ventes 2020 Musique streaming, CD et vinyle en France - NIQ
Description: Bilan des ventes 2020 Musique en France, en format streaming, CD et vinyle
Allow: https://nielseniq.com/global/fr/news-center/2021/activite-distribution-non-alimentaire-en-europe-en-2021/
Title: Activité Distribution non-alimentaire en Europe en 2021 - NIQ
Description: Analyse de l'activité Distribution non-alimentaire en Europe 2020 / 2021. Indicateurs GfK: chiffre d'affaires, pouvoir d'achat, inflation, géomarketing...
Allow: https://nielseniq.com/global/fr/news-center/2017/prix-des-fournitures-scolaires-en-baisse/
Title: Prix des fournitures scolaires en baisse
Description: Les Français ont déjà réalisé plus de 39 millions d'achat pour la rentrée des classes, au mois de Juillet 2017, et profité de prix en baisse sur toutes les catégories de produits.
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/tendances-ecommerce-du-marche-de-lameublement-au-1er-trimestre-2024/
Title: Tendances eCommerce du marché de l'ameublement au 1er trimestre 2024 - NIQ
Description: Sur le marché de l'ameublement, es consommateurs adoptent une approche plus responsable : l’accent est mis sur la personnalisation, les modalités de livraison et la durabilité des produits.
Allow: https://nielseniq.com/global/fr/insights/report/2025/rapport-pulse-sur-la-consommation-des-francais-en-chr-janvier-2025/
Title: Rapport « pulse » sur la consommation des français en CHR Janvier 2025​ - NIQ
Description: Ce rapport mensuel concernant les habitudes de consommation dans les établissements de restauration se veut une « prise de température » rapide du circuit et des consommateurs quifréquentent les bars et les restaurants en France.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/etude-du-marche-du-video-le-gaming-en-pleine-croissance/
Title: Étude du marché du vidéo : le gaming en pleine croissance - NIQ
Description: Le marché du jeu vidéo est l’un des marchés les plus dynamiques en Europe. Quelle croissance et quelle évolution pour le marché du gaming ?
Allow: https://nielseniq.com/global/fr/news-center/2022/etude-equipement-et-parcours-dachat-biens-mobilite-electrique-france/
Title: Etude équipement et parcours d'achat Biens mobilité électrique France - NIQ
Description: L'équipement des foyers français en vélos, trottinettes et autres modes de transport électriques sont en plein boom. Parcours d'achat, usages, motivations
Allow: https://nielseniq.com/global/fr/insights/report/2018/polar-65-millions-damateurs-de-frissons/
Title: Polar: 6,5 millions d'amateurs de frissons !
Description: En 2017, le roman policier a conquis 6,5 millions d’acheteurs. A l'occasion du festival Quais du polar, GfK révèle les derniers chiffres du marché.
Allow: https://nielseniq.com/global/fr/insights/report/2024/monthly-ecommerce-pulse-juillet/
Title: Monthly eCommerce Pulse Juillet - NIQ
Description: Découvrez les dernières tendances du e-commerce de juillet 2024 avec notre rapport complet. Téléchargez maintenant pour des insights précieux!
Allow: https://nielseniq.com/global/fr/insights/analysis/2020/analyse-mmm-tranformer-chaque-euro-depense-media-marketing-en-ca/
Title: analyse MMM tranformer chaque euro dépensé media marketing en CA - NIQ
Description: Comment rendre l'analyse Marketing Mix Modeling MMM encore plus pertinente avec nos fonctionnalités Simulation de budget marketing et Optimisation
Allow: https://nielseniq.com/global/fr/news-center/2023/niq-nielseniq-devoile-sa-nouvelle-identite-de-marque-qui-vient-refleter-son-ambition-dune-vision-complete-de-lintelligence-consommateur/
Title: NIQ (NielsenIQ) dévoile sa nouvelle identité de marque qui vient refléter son ambition d’une vision complète de l'intelligence consommateur. - NIQ
Description: NIQ offre la compréhension la plus complète et la plus claire au monde du comportement d'achat des consommateurs.
Allow: https://nielseniq.com/global/fr/news-center/2018/pc-la-recherche-de-performances-anime-le-marche-mondial/
Title: PC: la recherche de performances anime le marché mondial
Description: Mémoire, RAM, Disque dur hybride : voici les éléments clés du marché PC, révélés par GfK à l’occasion de l’IFA 2018 à Berlin.
Allow: https://nielseniq.com/global/fr/news-center/2015/les-nouveaux-systemes-de-paiement-font-le-buzz/
Title: Les nouveaux systèmes de paiement font le Buzz
Description: L’analyse GfK Social Media Intelligence révèle que les consommateurs s’expriment davantage que les marques sur les nouveaux moyens de paiement, notamment sur les réseaux sociaux.
Allow: https://nielseniq.com/global/fr/news-center/2018/intelligence-embarquee-innovation-equipements-audio-gfk/
Title: Audio : priorité au son de qualité et à l’intelligence embarquée
Description: Le chiffre d'affaires du marché des équipements enregistre une hausse en 2018 grâce à des innovations telles que l'intelligence embarquée et le multiroom.
Allow: https://nielseniq.com/global/fr/news-center/2016/automobile-quelle-est-la-place-de-lhybride-en-europe/
Title: Automobile : quelle est la place de l’hybride en Europe ?
Description: Le respect de l'environnement dans l'industrie automobile est devenu une préoccupation mondiale. Les différents sommets internationaux sont autant d'opportunités pour les constructeurs de se positionner sur le marché de véhicules toujours plus propres.
Allow: https://nielseniq.com/global/fr/insights/report/2019/secteur-du-jardinage-jardineries-chiffre-daffaires-gfk/
Title: Jardin : un démarrage en demi-teinte
Description: Le secteur du jardinage est souvent impacté par les aléas de la météo et des règles phytosanitaires, ce qui lui a valu un recul de sa dynamique en 2019.
Allow: https://nielseniq.com/global/fr/news-center/2015/gfk-renforce-son-equipe-qualitative/
Title: GfK renforce son équipe qualitative
Description: Aude Bertrand-Neuser a rejoint GfK en tant que Directrice de Clientèle, afin de renforcer le département Qualitatif.
Allow: https://nielseniq.com/global/fr/news-center/2023/ca-jardinage-entre-pressions-climatiques-et-opportunites-durables/
Title: CA Jardinage : entre pressions climatiques et opportunités durables - NIQ
Description: Bilan des ventes 2022 des univers Jardin en GSB, Jardineries, Motoc, GSA : entre pressions climatiques et opportunités durables
Allow: https://nielseniq.com/global/fr/news-center/2023/resultats-t1-2023-_-gfk-sustainability-index-france/
Title: Résultats T1 2023 _ GfK Sustainability Index France - NIQ
Description: Des achats responsables toujours hauts en Grande consommation comme Biens d'équipement mais la tension sur les prix est à suivre
Allow: https://nielseniq.com/global/fr/news-center/2017/marche-des-appareils-audio-connectes-achats-audio-gfk/
Title: Audio: Barres de son et devices sans fil donnent le rythme
Description: Le marché de l'audio se développe à la faveur des appareils sans fil et de la superposition des usages. Le point avec une analyse des grandes tendances.
Allow: https://nielseniq.com/global/fr/insights/report/2021/ventes-informatique-bureautique-france-2020-gaming-laptop-pc/
Title: ventes Informatique Bureautique France 2020 Gaming laptop PC - NIQ
Description: Bilan ventes 2020 Informatique - Bureautique et tendances consommateurs en France : gaming, configurations PC, impacts Black Friday et confinements
Allow: https://nielseniq.com/global/fr/insights/analysis/2024/inflations-des-prix-en-france-2/
Title: Inflations des prix en France - NIQ
Description: Ce rapport couvre les variations de prix dans plusieurs catégories pour des enseignes telles qu'Auchan, Carrefour et Leclerc.
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/bilan-du-marche-ecommerce-en-europe-en-2023/
Title: Bilan du marché ecommerce en Europe en 2023 - NIQ
Description: Toutes les données présentées durant ce webinar seront basées sur les achats online de notre panel de +5M de e-shoppers dans le monde.
Allow: https://nielseniq.com/global/fr/insights/report/2021/segmentation-et-tendances-consommateurs-post-covid-19-france-2021-2022/
Title: segmentation et tendances consommateurs post covid-19 France 2021-2022 - NIQ
Description: Nouvelles tribus consommateurs, valeurs individuelles et détection des tendances de fond pour élaborer ses stratégies marketing 2021/2022
Allow: https://nielseniq.com/global/fr/news-center/2015/ifa-2015-le-marche-europeen-du-gros-electromenager-en-croissance/
Title: IFA 2015 Le marché européen du gros électroménager en croissance
Description: Après la croissance régulière enregistrée ces dernières années sur le marché mondial des produits de gros électroménager (hors Amérique du Nord), une rupture de tendance est enregistrée au premier semestre 2015.
Allow: https://nielseniq.com/global/fr/insights/report/2020/marche-it-office-monde-croissance-inegalee-grace-au-home-office/
Title: Marché IT Office Monde: croissance inégalée grâce au home-office - NIQ
Description: identifier les produits porteurs en Informatique, Bureautique, Gaming dans le monde et la zone Europe 5. Détecter les tendances à venir côté B2B
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/bilan-du-black-friday-2022-en-europe/
Title: Bilan du Black Friday 2022 en Europe - NIQ
Description: Basé sur les milliards de reçus électronique analysés depuis le panel Foxintelligence.
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/affrontez-les-defis-du-marketing-meme-en-periode-difficile/
Title: Affrontez les défis du marketing, même en période difficile - NIQ
Description: Analyse des tendances Marketing et Publicité pendant le confinement
Allow: https://nielseniq.com/global/fr/about-us/responsabilite-societale-des-entreprises/
Title: Responsabilité sociétale des entreprises - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2017/les-adolescents-et-foyers-aises-francais-moins-techno-dependants/
Title: Les adolescents et foyers aisés français, moins techno-dépendants
Description: Selon la dernière étude GfK, les jeunes Français et foyers aisés sont moins dépendants aux technologies que la moyenne Monde.
Allow: https://nielseniq.com/global/fr/insights/education/2022/dernieres-tendances-en-rayon/
Title: Dernières tendances en rayon - NIQ
Description: NielsenIQ a créé une liste de contrôle des actions que les marques doivent prendre en compte lorsqu'elles décident de l'espace et de l'assortiment dans un contexte d'inflation croissante.
Allow: https://nielseniq.com/global/fr/insights/report/2019/top50-livres-2018-succes-des-auteurs-francais/
Title: Top50 livres 2018: succès des auteurs français
Description: En partenariat avec Livres Hebdo, découvrez les meilleures ventes de livres en 2018. En tête des 50 meilleures ventes, formats de poche et auteurs français se taillent la part du lion!
Allow: https://nielseniq.com/global/fr/news-center/2020/attitudes-consommateurs-et-dynamiques-e-commerce-post-confinement/
Title: Attitudes consommateurs et dynamiques e-commerce post-confinement
Description: Attitudes consommateurs post-confinement: prudence, dynamique e-commerce et hausse des attentes vis-à-vis de la distribution.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/le-marche-online-du-jeu-et-du-jouet-etat-des-lieux-et-perspectives-davenir/
Title: Le marché online du jeu et du jouet: état des lieux et perspectives d’avenir - NIQ
Description: Au programme : l’état des lieux du marché du jeu et du jouet, l’essor des produits kidultes, et la montée en puissance de la seconde main.
Allow: https://nielseniq.com/global/fr/news-center/2025/reduction-de-la-taille-des-foyers-en-france-entre-baisse-de-la-natalite-et-seniorisation-de-la-population-quels-impacts-sur-les-marches-grande-consommation/
Title: Réduction de la taille des foyers en France : entre baisse de la natalité et seniorisation de la population, quels impacts sur les marchés grande consommation ? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2020/les-tendances-du-marche-optique-a-decouvrir-en-video/
Title: Les tendances du marché Optique à découvrir en video !
Description: A l’occasion de la conférence du Club Inter-Optiques, l’équipe de FréquenceOptic a interviewé Rémi Pascot et Marc Benolol sur la stratégie de GfK et les dernières tendances observées sur le marché Optique. Réponses face caméra !
Allow: https://nielseniq.com/global/fr/insights/report/2025/tarifs-douaniers-tensions-et-apparition-du-mouvement-acheter-canadien-chez-les-consommateurs/
Title: Tarifs douaniers, tensions et apparition du mouvement «Acheter canadien» chez les consommateurs - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/insights/report/2020/chiffres-cles-du-marche-optique-france-a-fin-juin-2020/
Title: chiffres clés du marché Optique France à fin juin 2020 - NIQ
Description: Pilotez vos performances au regard des KPI du marché Optique France à fin juin. Ajustez vos objectifs de vente selon nos analyses et tendances pour 2020.
Allow: https://nielseniq.com/global/fr/news-center/2015/ifa-2015-le-bluetooth-tire-le-marche-de-lelectronique-grand-public-portable-en-europe-de-louest/
Title: IFA 2015 Le Bluetooth tire le marché de l’électronique grand public portable en Europe de l’Ouest
Description: Le Bluetooth continue de tirer le marché de l’électronique grand public portable en Europe de l’Ouest. Les stations d’écoute avec une connectivité Bluetooth bénéficient de ce facteur de croissance mais aussi le marché des casques stéréo
Allow: https://nielseniq.com/global/fr/insights/education/2024/session-marketing-efficiency/
Title: Impact media : mesurer son ROI réel au-delà des garden walls - NIQ
Description: Mesurez le ROI réel de vos actions en retail media, promotions et réseaux sociaux au-delà des walled gardens
Allow: https://nielseniq.com/global/fr/insights/analysis/2021/quel-avenir-pour-le-marketing-et-le-branding-post-covid/
Title: Quel avenir pour le marketing et le branding post-Covid ? - NIQ
Description: Investir est la clé de la fidélité aux marques et d'une croissance durable
Allow: https://nielseniq.com/global/fr/insights/report/2020/les-ventes-de-produits-de-jardin-se-redressent-a-fin-avril-2020/
Title: Les ventes de produits de jardin se redressent à fin avril 2020
Description: découvrez les données de ventes de produits de Jardin en France à fin avril 2020 en circuits GSA, GSB et un focus sur l'activité Jardinerie Lisa à fin mai
Allow: https://nielseniq.com/global/fr/news-center/2015/trois-quarts-des-consommateurs-considerent-que-les-marques-doivent-etre-eco-responsables/
Title: Trois quarts des consommateurs considèrent que les marques doivent être éco-responsables
Description: A l’occasion de la 45ème Journée Mondiale de la Terre, GfK publie les résultats d’une étude qui montrent que les valeurs environnementales sont importantes pour les personnes dans le monde.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/ecommerce-sacs-a-dos-focus-sur-la-rentree-des-classes/
Title: Ecommerce & sacs à dos : focus sur la rentrée des classes - NIQ
Description: Quelles sont les enseignes auxquelles la rentrée profite le plus ? Quels sont les best-sellers de la rentrée des classes ?
Allow: https://nielseniq.com/global/fr/news-center/2020/annee-record-de-ventes-black-friday-en-high-tech-electromenager-france/
Title: Année record de ventes Black Friday en high-tech électroménager France - NIQ
Description: Année record pour les ventes Black Friday 2020 en produits high-tech et électroménager en France. Dynamique online et magasin fortes
Allow: https://nielseniq.com/global/fr/legal/public-affairs-france/
Title: Public Affairs France - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/news-center/2017/gros-electro-menager-nouveau-record-de-ventes-attendu/
Title: Gros Electro-Ménager : nouveau record de ventes attendu
Description: +5% sur le marché mondial du Gros Electro-Ménager (GEM). Découvrez les dernières tendances révélées par GfK à l'occasion de l'IFA 2017
Allow: https://nielseniq.com/global/fr/news-center/2022/bilan-des-achats-rentree-des-classes-2022/
Title: Bilan des achats Rentrée des Classes 2022 - NIQ
Description: La période clé du marché Fournitures scolaires a confirmé certaines tendances: dynamique des Spé.Culture/Pure-Players, préférence aux Marques nationales...
Allow: https://nielseniq.com/global/fr/news-center/2021/ventes-equipement-de-la-maison-e-commerce-prix-premium-france-s1-2021/
Title: ventes equipement de la maison e-commerce prix premium France S1 2021 - NIQ
Description: Tendances des ventes France au 1er sem.2021 : electroménager, high-tech, telecom, informatique. Achats e-commerce et tendances prix premium
Allow: https://nielseniq.com/global/fr/news-center/2021/haier-europe-focuses-on-innovation-in-partnership-with-ai-powered-market-intelligence-platform-gfknewron-2/
Title: Haier Europe focuses on innovation in partnership with AI-powered market intelligence platform, gfknewron - NIQ
Description: Home appliances and Consumer Electronics manufacturer Haier Europe and GfK, a global leader in data and analytics for the consumer products industry today announce their strategic partnership with gfknewron, a ground-breaking intelligence platform provides always-on access to the latest market and consumer data to help make real-time business decisions.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-juillet-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Juillet 2024 - NIQ
Description: Découvrez les tendances de consommation des Français en CHR pour juillet 2024. Analyse détaillée et insights précieux. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/insights/report/2025/distinct-et-dynamique-le-guide-ultime-sur-les-consommateurs-quebecois/
Title: Distinct et dynamique : Le guide ultime sur les consommateurs québécois - NIQ
Description: Comprenez-vous le consommateur québécois ? Ce rapport exclusif fournit 24 informations essentielles sur ce marché unique, y compris les nuances linguistiques, l'évolution démographique et les comportements clés des consommateurs.
Allow: https://nielseniq.com/global/fr/insights/report/2023/rapport-pulse-sur-la-consommation-des-francais-en-chr-novembre-2023/
Title: Rapport « pulse » sur la consommation des français en CHR novembre 2023 - NIQ
Description: L'étude "OPUS Pulse" constitue une "prise de température" essentielle du secteur, offrant une compréhension détaillée des dynamiques observées en CHR Francais.
Allow: https://nielseniq.com/global/fr/news-center/2021/bilan-des-ventes-fournitures-scolaires-2021-et-parcours-consommateurs/
Title: bilan des ventes Fournitures scolaires 2021 et parcours consommateurs - NIQ
Description: Plus de 600 Mio € de CA généré sur le marché de la Papeterie Ecriture entre Juillet et Septembre 2021. Tendances distribution, usages conso et produits
Allow: https://nielseniq.com/global/fr/news-center/2017/petit-electromenager-pratique-sante-et-connectivite-en-poupe/
Title: Petit Electro-Ménager : Pratique, Santé et Connectivité en poupe
Description: Le marché mondial des produits de petit électroménager est en hausse constante. GfK révèle les chiffres de l’année 2017.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-juin-2024/
Title: Rapport « pulse » sur la consommation des français en CHR Juin 2024 - NIQ
Description: Découvrez les tendances de consommation des Français en CHR pour juin 2024. Insights précieux et analyses détaillées. Lisez le rapport complet!
Allow: https://nielseniq.com/global/fr/news-center/2017/smartphones-et-wearables-demande-mondiale-record-au-1er-semestre-2017/
Title: Smartphones et Wearables : demande mondiale record au 1er semestre 2017
Description: +5% sur le marché mondial des biens techniques. Découvrez les dernières tendances des Smartphones et Wearables révélées par GfK à l'occasion de l'IFA 2017
Allow: https://nielseniq.com/global/fr/landing-page/niq-consumer-panel-vision-360/
Title: NIQ Consumer Panel - NIQ
Description: Elaborez vos stratégies avec une vision 360° de vos consommateurs. Voyez ce que les autres ne voient pas grâce à nos Panels Consommateurs.
Allow: https://nielseniq.com/global/fr/insights/webinar/2023/resultats-du-marche-ecommerce-en-europe-en-2022/
Title: Résultats du marché Ecommerce en Europe en 2022. - NIQ
Description: Un bilan basé sur des milliards de reçus électronique analysés auprès d'un panel de +1,5M e-shoppers en Europe.
Allow: https://nielseniq.com/global/fr/events/2024/niq-digital-advisory-council-france/
Title: NIQ Digital Advisory Council, France - NIQ
Description: Maximisez votre potentiel en e-commerce : Inscrivez-vous dès maintenant!
Allow: https://nielseniq.com/global/fr/news-center/2017/vacances-2-personnes-sur-3-preferent-le-repos-aux-activites/
Title: Vacances : 2 personnes sur 3 préfèrent le repos aux activités
Description: Dans le cadre d'une enquête en ligne menée par l’institut d’études GfK dans 17 pays, 59 % des personnes interrogées déclarent préférer « des vacances reposantes avec peu d'activités ». Des positions très tranchées puisque à peine un tiers des répondants (35 %) préfèrent « des vacances actives avec beaucoup d'activités » et seulement 6 % d’indécis.
Allow: https://nielseniq.com/global/fr/news-center/2025/nielseniq-devoile-le-bilan-conjoncturel-2024-et-les-perspectives-2025-en-matiere-de-grande-distribution-et-de-produits-de-grande-consommation/
Title: NielsenIQ dévoile le bilan conjoncturel 2024 et les perspectives 2025 en matière de grande distribution et de produits de grande consommation - NIQ
Description: NielsenIQ (NIQ) dévoile le bilan conjoncturel de l'année 2024 de la grande consommation et les perspectives 2025. L’année 2024 fut marquée par de nombreux changements et événements notables qui ont impacté le marché, les acteurs de la grande distribution et bien évidemment la consommation des ménages Français.
Allow: https://nielseniq.com/global/fr/insights/report/2020/previsions-ventes-ca-marches-monde-high-tech-electromenager/
Title: previsions ventes CA marchés Monde high-tech electromenager - NIQ
Description: Découvrez les prévisions de chiffre d'affaires 2020 des marchés Electronique grand public, Electroménager, Informatique, Telecoms dans le monde
Allow: https://nielseniq.com/global/fr/news-center/2015/une-annee-2014-en-demi-teinte-pour-le-marche-du-livre/
Title: Une année 2014 en demi teinte pour le marche du livre
Description: A l’occasion du prochain Salon du Livre, l’Institut d’études de marché GfK présente les tendances clés du secteur de l’édition en France
Allow: https://nielseniq.com/global/fr/insights/report/2019/petit-electromenager-vente-tendance-part-de-marche-gfk/
Title: Petit Electroménager: 24,3 milliards € au premier semestre 2019
Description: Selon l'étude GfK, le secteur du petit électroménager a enregistré une croissance mondiale de 9,3 % au début de l'année 2019. Retrouvez toutes les datas.
Allow: https://nielseniq.com/global/fr/news-center/2015/indice-gfktemax-europe-de-louest-deuxieme-trimestre-2015/
Title: Indice GfKTEMAX Europe de l'ouest deuxième trimestre 2015
Description: Au deuxième trimestre 2015 en Europe de l’Ouest, le marché des biens d’équipement de la maison enregistre une croissance valeur de +2,3%, soit un chiffre d’affaires de 46,2 milliards d’euros
Allow: https://nielseniq.com/global/fr/news-center/2020/livre-sur-le-confinement-classement-top-10-gfk/
Title: Top ventes et circuits d'achat de livres post-confinement
Description: Le confinement lié au Covid a redistribué les cartes de l'économie, les comportements et les usages. Voici un top 10 des meilleurs livres sur le sujet.
Allow: https://nielseniq.com/global/fr/insights/report/2024/rapport-pulse-sur-la-consommation-des-francais-en-chr-september-2024/
Title: Consommation CHR FR Septembre 2024 – Pulse NIQ
Description: Sept 2024 : 767 Français sondés. Thème : premiumisation en bars/restaurants – tendances & intentions de fréquentation à découvrir maintenant!
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/shein-et-sezane-marques-emblematiques-du-marche-de-la-fashion-et-de-la-fast-fashion/
Title: Shein et Sézane: marques emblématiques du marché de la fashion et de la fast fashion - NIQ
Description: Zoom sur l'industrie de la mode en ligne et ses marques emblématiques : insights, tendances et évolution du marché de la fashion et de la fast fashion
Allow: https://nielseniq.com/global/fr/insights/infographic/2020/infographie-france-black-friday-2020-ventes-equipement-de-la-maison/
Title: Infographie France Black Friday 2020 ventes équipement de la maison - NIQ
Description: Téléchargez notre infographie sur les ventes et la dynamique enregistrées au Black Friday France 2020 sur les marchés Equipement de la Maison
Allow: https://nielseniq.com/global/fr/insights/report/2020/1eres-tendances-home-des-marches-en-europe/
Title: 1ères tendances @Home des marchés en Europe
Description: Après 1 mois de confinement sur les marchés Equipement de la Maison en Europe, plusieurs tendances communes se dessinent. Côté produit, les univers Gaming et Préparation culinaire sont dynamiques. Côté circuit, le boost du e-commerce ne compense pas encore la fermeture des magasins physiques.
Allow: https://nielseniq.com/global/fr/news-center/2019/pc-gaming-la-dynamique-du-marche-continue/
Title: PC Gaming: la dynamique du marché continue
Description: Le marché du PC Gaming explose depuis des années. GfK fait le point sur l’augmentation des ventes d’ordinateurs fixes dans le monde.
Allow: https://nielseniq.com/global/fr/news-center/2015/le-marche-des-biens-dequipement-de-la-maison-progresse-de-23-en-europe-de-louest/
Title: Le marché des biens d’équipement de la maison progresse de 2,3% en Europe de l’Ouest
Description: Au deuxième trimestre 2015 en Europe de l’Ouest, le marché des biens d’équipement de la maison enregistre une croissance valeur de +2,3%, soit un chiffre d’affaires de 46,2 milliards d’euros.
Allow: https://nielseniq.com/global/fr/insights/analysis/2023/bilan-ecommerce-et-montee-en-puissance-de-tiktok-shop-au-uk/
Title: Bilan Ecommerce et montée en puissance de Tiktok shop au UK - NIQ
Description: Plus qu'un réseau social, TikTok est devenu une plateforme eCommerce : zoom sur l'application qui a révolutionné l'expérience d'achat en ligne.
Allow: https://nielseniq.com/global/fr/news-center/2018/tv-les-modeles-haut-de-gamme-animent-le-marche/
Title: TV : les modèles haut de gamme animent le marché
Description: En 2018, GfK a constaté une hausse des ventes des TV haut de gamme. Découvrez pourquoi le marché mondial de la télévision explose.
Allow: https://nielseniq.com/global/fr/news-center/2022/ventes-de-lunettes-verres-et-montures-optiques-en-france-2021/
Title: Ventes de lunettes, verres et montures optiques en France 2021 - NIQ
Description: Les Français reviennent chez leur opticien pour renouveler leurs équipements optiques, Hausse du CA mais repli des prix moyens constatés
Allow: https://nielseniq.com/global/fr/insights/webinar/2024/inspiration-days-france-2024/
Title: Toutes les émissions Inspiration Days sont disponibles en replay - NIQ
Description: Inspiration Days France 2024 , Accès aux replays et PDF
Allow: https://nielseniq.com/global/fr/news-center/2018/belle-dynamique-b2b-pour-lit-en-2017/
Title: Belle dynamique B2B pour l'IT en 2017
Description: GfK et Le Syndicat Français des Grossistes informatiques partagent le bilan 2017 du marché IT.
Allow: https://nielseniq.com/global/fr/news-center/2022/nouvelle-solution-predictive-eye-tracking-dans-les-pre-post-test-publicitaires/
Title: Nouvelle solution predictive eye-tracking dans les pré-post test publicitaires - NIQ
Description: GfK propose une solution intégrée de predictive eye-tracking à son offre de pré et post-test publicitaire. Agilité et insights enrichis en 1 journée et budget maitrisé

## Solutions
Allow: https://nielseniq.com/global/fr/solutions/
Title: Apprenez à mieux connaître votre entreprise - NIQ
Description: Nos solutions révèlent les insights clés du marché pour inspirer des stratégies novatrices et permettre aux décideurs de prendre des mesures impactantes
Allow: https://nielseniq.com/global/fr/solutions/market-measurement/
Title: Augmentez votre part de marché grâce à une analyse complète du marché
Description: Gagnez des parts de marché et développez votre activité grâce à une analyse complète des performances des catégories et des marchés mondiaux.
Allow: https://nielseniq.com/global/fr/solutions/consumer-behavior-and-insights/
Title: Comportement Consommateur : Insights et Analyses - NielsenIQ
Description: Découvrez comment le comportement des consommateurs façonne les marchés avec NielsenIQ. Approfondissez vos insights dès maintenant!
Allow: https://nielseniq.com/global/fr/solutions/innovation/
Title: Innovation produit & packaging : solutions data‑drive
Description: Stimulez l’innovation de produits et packaging en France avec des outils prédictifs, neurosciences et analyses pour des lancements performants.
Allow: https://nielseniq.com/global/fr/solutions/know-your-consumers/
Title: Découvrez vos clients - NIQ
Description: Appuyez-vous sur les shoppers pour prendre vos décisions grâce à un panorama complet des habitudes et des tendances de consommation.
Allow: https://nielseniq.com/global/fr/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Optimisez le partage d'informations entre vos systèmes pour promouvoir des partenariats gagnants.
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/
Title: Stratégies Marque & Médias centrées sur le consommateur | NIQ
Description: Améliorez la perception de votre marque et le retour sur investissement de votre marketing grâce à nos informations sur les médias.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/
Title: Analytics & Activation : insights et activation omnicanale
Description: Exploitez IA & données NIQ pour optimiser e‑commerce, assortiment, prix, promo, chaîne d’approvisionnement et activation client
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/brand-strategy/
Title: Renforcez votre stratégie de marque avec les solutions NIQ
Description: Développez le capital de votre marque et sa notoriété grâce à une stratégie de marque solide. Apprenez à créer une stratégie de marque gagnante pour développer votre activité.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Prix & Promotions : boostez ROI via analyses IA
Description: Optimisez prix et promos omnicanal avec IA : ajustements rapides, simulations d’élasticité, suivi concurrents et campagnes performantes.
Allow: https://nielseniq.com/global/fr/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Découvrez les secrets derrière votre chiffre d'affaires pour saisir de nouvelles opportunités.
Allow: https://nielseniq.com/global/fr/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Simulez différentes options de croissance pour identifier la bonne opportunité.
Allow: https://nielseniq.com/global/fr/solutions/artificial-intelligence/
Title: Artificial Intelligence - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/supply-and-distribution/
Title: Supply & Distribution : optimiser chaîne & activer réseau
Description: Améliorez disponibilité produit et prévisions stock : Full View™ pour anticiper ruptures, optimiser distribution et growth ciblé.
Allow: https://nielseniq.com/global/fr/solutions/consumer-behavior-and-insights/customer-journey/
Title: Solutions de parcours client pour une expérience utilisateur efficace
Description: Améliorez votre parcours client grâce à l'analyse stratégique et à l'optimisation. Améliorez les points de contact et stimulez l'engagement. Commencez à optimiser dès aujourd'hui.
Allow: https://nielseniq.com/global/fr/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Avec le temps, les catégories et les shoppers évoluent. Identifiez les forces et faiblesses de votre packaging par rapport à la concurrence.
Allow: https://nielseniq.com/global/fr/solutions/market-measurement/market-trends-measurement/
Title: Maîtriser les tendances du marché et rester informé sur les marchés mondiaux émergents et en croissance
Description: Gardez une longueur d'avance grâce à des informations sur les tendances actuelles du marché. Découvrez les tendances du marché mondial et les tendances des parts de marché. Explorez maintenant pour prendre des décisions éclairées !
Allow: https://nielseniq.com/global/fr/solutions/brandbank-global-product-exchange/
Title: Bourse mondiale de produits, pool de données certifié GDSN - NIQ Brandbank - NIQ
Description: Datapool. GDSN. B2B2C. Améliorez la qualité des données des produits B2B2C. Utilisez notre banque de données certifiée par GDSN
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/audiences-and-personalization/
Title: Ciblez votre client idéal grâce à des solutions de marketing et d'auditoires personnalisés
Description: Améliorez votre stratégie marketing avec des expériences personnalisées. Explorez nos solutions de marketing personnalisé, d'expérience utilisateur et de gestion des données dès maintenant !
Allow: https://nielseniq.com/global/fr/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Créez un packaging qui fera la différence sur l'ensemble du parcours shopper.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Optimisation de l'assortiment et des rayons pour une gestion des catégories de premier ordre
Description: Optimisez votre présentation en rayon grâce à nos services d'assortiment et d'exécution en rayon. Améliorez la gestion des catégories et augmentez vos ventes dès aujourd'hui !
Allow: https://nielseniq.com/global/fr/solutions/market-measurement/omnichannel-commerce/
Title: Commerce omnicanal : mesure des ventes en ligne et magasin
Description: Suivez vos ventes, parts de marché et performance concurrentielle en magasin, e‑commerce et omnicanal grâce à des données ultra‑précises.
Allow: https://nielseniq.com/global/fr/solutions/shelf-architect/
Title: NielsenIQ Shelf Architect - NIQ
Description: Harmonisez et rationalisez vos stratégies d'offre et linéaire à l'aide d'une solution data intégrée de bout en bout.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Optimisation des Données pour Croissance avec Data Impact
Description: Une plateforme intuitive qui fournit aux marques des analyses exploitables sur le commerce électronique. La collecte de données distinctes sur les sources en ligne fournit des conseils fiables pour stimuler les ventes, la visibilité et la disponibilité.
Allow: https://nielseniq.com/global/fr/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
Innovation Performance Measurement - NIQ
Description: Mesurez, suivez et gérez les lancements de nouveaux produits en temps réel.
Allow: https://nielseniq.com/global/fr/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Exploitez des modèles pointus et flexibles pour garantir la disponibilité de vos produits.
Allow: https://nielseniq.com/global/fr/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Une suite d'outils numériques et intuitifs qui permet aux équipes PGC d'accéder facilement aux données, de les comprendre et d'agir en conséquence.
Allow: https://nielseniq.com/global/fr/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: Avec un accès en continu à des rapports flexibles sur les marchés internationaux, vous aurez un aperçu global de la dynamique du marché : optez pour une approche stratégique plutôt que réactive pour positionner votre entreprise en prévision de son arrivée sur de nouveaux marchés.
Allow: https://nielseniq.com/global/fr/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Stratégie de connaissance du consommateur - Analyse du comportement du client
Description: Obtenez des informations précieuses sur les acheteurs grâce à nos outils d'analyse du comportement des clients. Améliorez votre stratégie et augmentez vos ventes. Découvrez-en plus dès aujourd'hui !
Allow: https://nielseniq.com/global/fr/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Optimisez le design de votre packaging pour accéder à de nouvelles opportunités.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Self Service Portal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/fr/solutions/market-measurement/growth-strategy/
Title: Identifier les opportunités de marché pour piloter la stratégie de croissance de l'entreprise
Description: Découvrir des opportunités de croissance sur de nouveaux marchés et canaux. Augmenter les ventes, les parts de marché et la croissance de l'entreprise grâce à une stratégie de croissance.
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/product-content/
Title: Apprendre la stratégie, la gestion et les solutions de contenu produit
Description: Créez et diffusez du contenu produit qui améliore la découvrabilité et l'optimisation des recherches. Optimisez le contenu de vos produits sur tous les canaux afin de stimuler les ventes.
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/marketing-effectiveness/
Title: Efficacité Marketing – NIQ : Mesurez l’impact au ROI
Description: Efficacité Marketing NIQ : optimisez mix média, maximisez créativité, et mesurez les ventes. Augmentez votre ROI dès aujourd’hui !
Allow: https://nielseniq.com/global/fr/solutions/innovation/product-innovation/
Title: Stimuler l'innovation produit avec une stratégie de développement et des solutions de différenciation
Description: Stimulez l'innovation produit grâce à notre processus de développement stratégique. Améliorez la différenciation et les tests pour des nouveaux produits réussis. Commencez à innover dès aujourd'hui !
Allow: https://nielseniq.com/global/fr/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: La rapidité sans compromis. Testez les innovations à la vitesse dont vous avez besoin sans rien perdre en fiabilité ou en qualité.
Allow: https://nielseniq.com/global/fr/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Stratégies d'aménagement et de segmentation des consommateurs pour le marché cible
Description: Libérez le potentiel de votre entreprise grâce à des stratégies précises de segmentation et d'aménagement du marché de la consommation. Atteignez efficacement votre public cible.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Création d’images et de données produits de grande consommation et distribution - NIQ Brandbank - NIQ
Description: Capture d’image. Syndication. Création digitale de produit. Alimentez le chemin vers l’achat avec le contenu produit numérique optimal.
Allow: https://nielseniq.com/global/fr/solutions/refine-your-assortment/
Title: Optimisation de l'Assortiment Produit pour Succès Marché
Description: Identifiez et proposez une gamme de produits répondant aux différents besoins de votre marché.
Allow: https://nielseniq.com/global/fr/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: L'évaluation rapide d'un large éventail d'idées de nouveaux produits.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Solutions d’imagerie de produits de grande consommation, de santé et de beauté - NIQ Brandbank - NIQ
Description: Images optimisées/Mobile Optimised Imagery, Création digitale de produit. Création hero images. Imaging Solutions.
Allow: https://nielseniq.com/global/fr/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Segmentation & Ciblage – Positionnement Ciblé NIQ
Description: Segmentation, ciblage & positionnement NIQ : comprenez vos segments clés, adaptez vos messages et stimulez la croissance. Découvrez comment !
Allow: https://nielseniq.com/global/fr/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premise permet de découvrir des opportunités sur la consommation hors domicile (CHR/CHD) grâce à un ensemble de données fiables et représentatives.
Allow: https://nielseniq.com/global/fr/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Synchronisez votre budget et votre calendrier. Une expérience consommateur positive est le principal indice pour le succès des nouveaux produits. BASES Quick Use permet aux consommateurs de découvrir de nouveaux produits chez eux et vous fournit des insights essentiels en seulement 15 jours.
Allow: https://nielseniq.com/global/fr/solutions/innovation/packaging-design/
Title: Elevate Your Innovation Process to Design Custom, Sustainable, On-Trend Packaging
Description: Gardez une longueur d'avance sur les tendances en matière d'emballage et créez un impact maximal grâce à des solutions d'analyse et de service de conception d'emballages sur mesure. Gardez une longueur d'avance grâce à nos tendances en matière d'emballage. Optimisez l'emballage de vos produits dès maintenant !
Allow: https://nielseniq.com/global/fr/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Les shoppers vous disent ce qu'ils veulent... Les écoutez-vous ? Comprenez les leviers de croissance dans vos catégories et vos magasins au travers du prisme des caractéristiques produits. Utilisez les performances des labels diététiques, écologiques, développement durable... afin d'enrichir vos stratégies marketing et convaincre les consommateurs les plus exigeants.
Allow: https://nielseniq.com/global/fr/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Connaissance du marché et prévisions basées sur les tendances du comportement des consommateurs
Description: Restez à l'affût des dernières tendances de consommation. Découvrez des informations sur le comportement des consommateurs, l'analyse des marchés et les marchés émergents. Agissez maintenant.
Allow: https://nielseniq.com/global/fr/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Exploitez les données géographiques pour stimuler vos ventes Avec des insights géo-localisés et des informations points de vente, vous pouvez prendre confortablement vos décisions terrain. Suivez votre couverture du territoire et identifiez les opportunités pour étendre l'envergure de votre marque au sein des différents circuits.
Allow: https://nielseniq.com/global/fr/solutions/retail-measurement-services/
Title: Retail Measurement Services - NIQ
Description: L'incertitude fragilise même les plans les plus solides. Mettez en lumière les données et informations décisives pour les performances de votre produit grâce à des données points de vente complètes. Suivez les ventes par circuits, enseignes et marchés clés pour adapter et affiner vos stratégies en toute confiance.
Allow: https://nielseniq.com/global/fr/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Nos solutions mettent en lumière les données les plus granulaires pour inspirer la big picture, aidant les dirigeants à anticiper l'avenir et mettre en place des actions déterminantes.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-connect/
Title: Connect+ | Solution de contenu enrichi pour le commerce électronique - NIQ Brandbank - NIQ
Description: Rich media. Page produit enrichie. E-commerce. offrir une expérience d'achat fluide avec un contenu produit amélioré.
Allow: https://nielseniq.com/global/fr/solutions/e-commerce-measurement/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
E-commerce Measurement - NIQ
Description: Les décisions digitales doivent s’appuyer sur des données. Ne naviguez plus à vue dans le domaine online en mesurant les performances de vos concurrents et les opportunités du marché. Accédez aux données de ventes les plus complètes du circuit le plus dynamique.
Allow: https://nielseniq.com/global/fr/solutions/analytics-and-activation/e-commerce-activation/
Title: Optimiser la stratégie et l'activation du commerce électronique
Description: Lancez votre site de commerce électronique grâce à nos stratégies d'optimisation éprouvées. Maximisez la croissance et les ventes. Activez votre succès en matière de commerce électronique dès aujourd'hui !
Allow: https://nielseniq.com/global/fr/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/fr/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Renforcez l'efficacité de vos produits et services pour de meilleurs résultats.
Allow: https://nielseniq.com/global/fr/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: NielsenIQ Partner Network Les partenaires fiables font confiance aux données NielsenIQ Exploitez le plein potentiel de vos données en maximisant votre impact grâce au Connect Partner Network. Obtenez plus d'insights, accédez-y plus facilement et transformez-les en solutions actionnables pour votre entreprise.
Allow: https://nielseniq.com/global/fr/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Optimisation de l'Assortiment et de l'Espace - NielsenIQ
Description: Planifiez et exécutez votre stratégie en rayon avec une solution cloud intégrée. En exploitant les dernières données de ventes, vous pouvez développer un assortiment localisé et adapté aux contraintes d'espace pour faire grimper vos ventes.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-gdsn-connectivity/
Title: Gestion du contenu produit certifié GDSN - NIQ Brandbank - NIQ
Description: B2B2C, contenu certifié. Connectivité GDSN en partenariat avec PimCore. Commencez à enrichir vos données dans GDSN dès aujourd’hui.
Allow: https://nielseniq.com/global/fr/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Partagez l'accès aux données scanning, panels et fidélité avec vos partenaires distributeurs et industriels grâce à un outil continuellement mis à jour avec les derniers process et définitions du secteur. Gagnez du temps et travaillez au diapason pour vous développer ensemble.
Allow: https://nielseniq.com/global/fr/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: Vos recherches souffrent d’un manque de précision. Soyez au cœur des décisions d’achat de vos clients, partout et à tout moment, mais aussi des motivations qui orientent leurs choix, grâce à la collecte de données mobiles en temps réel.
Allow: https://nielseniq.com/global/fr/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: Ouvrez de nouvelles perspectives avec NIQ Strategic Insights & Analytics. Améliorez votre ROI avec des stratégies Brand, Media et Innovation étayées par les données.
Allow: https://nielseniq.com/global/fr/solutions/quest-for-next/
Title: Découvrez la croissance avec la Quest for Next de NIQ
Description: Explorez la Quest for Next de NIQ pour révéler des opportunités de croissance grâce à l’IA et à des analyses de marché complètes.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-cgi/
Title: Brandbank CGI – Visualisation Produits en 3D & AR
Description: Photoréalistes. CGI. Computer Generated Imagery. Rendus CGI. Création de rendus 3D. Créez des rendus numériques photoréalistes avantageux.
Allow: https://nielseniq.com/global/fr/solutions/homescan-canada-french/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Homescan Canada French - NIQ
Description: Analysez les comportement d'achat avec le fournisseur n ° 1 de renseignements sur les consommateurs au Canada.
Allow: https://nielseniq.com/global/fr/solutions/brandbank-content-licensing/
Title: Contenu sous licence | Accès au contenu des produits de grande consommation - NIQ Brandbank - NIQ
Description: API. Base de données. Données FMCG. Obtenez des infos précises sur 50+ millions de produits via notre API.

# Language: it

## Contact
Allow: https://nielseniq.com/global/it/about-us/contact-us/
Title: Contattaci - NIQ
Description: NielsenIQ vuole sentire la tua voce! Chiedici informazioni sui nostri prodotti, inviaci il tuo feedback o scopri le opportunità di lavoro.

## Miscellaneous
Allow: https://nielseniq.com/global/it/
Title: NIQ - Siamo i leader a livello mondiale nella consumer intelligence
Description: Offriamo la Full View™. La comprensione più completa e chiara al mondo del comportamento di acquisto dei consumatori, in grado di svelare nuovi percorsi di crescita.
Allow: https://nielseniq.com/global/it/events/2024/linkontro-2024/
Title: Linkontro 2024
Description: Linkontro 2024: "Immaginando nuove imprese". Partecipa al più importante evento del largo consumo italiano.
Allow: https://nielseniq.com/global/it/news-center/2022/tecnologia-di-consumo-ancora-in-crescita-rallentamento-allorizzonte/
Title: Tecnologia di consumo ancora crescita; rallentamento all’orizzonte
Description: Una prima parte dell’anno leggermente positiva per il mercato della Tecnologia di consumo. Leggi i dettagli rilevati da GfK
Allow: https://nielseniq.com/global/it/landing-page/retail-spend-barometer-italy/
Title: Analisi Spesa Consumatori – NIQ Retail Spend Barometer Italy
Description: Ottieni insight sulla spesa dei consumatori e le spese di acquisto con il NIQ Retail Spend Barometer. Il futuro del retail italiano analizzato.
Allow: https://nielseniq.com/global/it/about-us/
Title: About us - The Full View - NIQ
Description: Da quasi un secolo, NielsenIQ è leader nelle ricerche di mercato del largo consumo e nella consumer itelligence. Nota per la sua copertura globale e omnichannel, e per la sua cultura aziendale, NielsenIQ...
Allow: https://nielseniq.com/global/it/events/2025/linkontro-2025/
Title: Linkontro 2025 - NIQ
Description: Linkontro 2025: partecipa alla quarantesima edizione del più importante evento del largo consumo Italiano. Unisciti ora alla community.
Allow: https://nielseniq.com/global/it/news-center/2024/il-barometro-dei-consumi-di-niq-nel-2023-le-famiglie-italiane-hanno-speso-187-miliardi-di-euro-in-beni-di-consumo/
Title: Italia: spesa famiglie FMCG a 187 miliardi nel 2023
Description: Scopri come le famiglie italiane hanno speso 187 miliardi in beni di consumo nel 2023. Leggi l'analisi completa su NielsenIQ. Clicca qui!
Allow: https://nielseniq.com/global/it/landing-page/linkontro/
Title: Linkontro - NIQ
Description: Linkontro è l'evento annuale che riunisce la più grande community di professionisti del largo consumo italiano per tracciare la strada verso il futuro.
Allow: https://nielseniq.com/global/it/news-center/2024/il-black-friday-conferma-la-ripresa-del-mercato-italiano-della-tecnologia-di-consumo/
Title: Black Friday 2024: Ripresa del mercato Tech in Italia
Description: Durante la settimana del Black Friday 2024 le vendite di prodotti Tech in Italia sono cresciute del +4,9% per un fatturato di €472 milioni.
Allow: https://nielseniq.com/global/it/insights/report/2015/l-imperativo-della-sostenibilita-sempre-piu-italiani-scelgono-prodotti-buoni-per-la-propria-salute-e-per-l-ambiente/
Title: Sostenibilità: Cresce la Scelta di Prodotti Etici in Italia
Description: Il 52% degli italiani è disposto a pagare di più per prodotti sostenibili. Scopri le tendenze di consumo responsabile nel report NielsenIQ.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-it-2025/
Title: Best Brands Italy - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/legal/privacy-policy/
Title: Politica sulla Privacy di NielsenIQ Italia: Sicurezza e Dati
Description: Scopri come NielsenIQ tutela la tua privacy. Leggi la nostra politica sulla privacy aggiornata e resta informato. Clicca qui!
Allow: https://nielseniq.com/global/it/news-center/2022/al-via-lo-stato-del-largo-consumo-in-italia-di-nielseniq-ogni-mese-la-fotografia-dei-principali-dati-e-trend-dei-consumi-e-delle-abitudini-di-acquisto-nella-grande-distribuzione-org/
Title: NielsenIQ: Stato del Largo Consumo in Italia 2022
Description: NielsenIQ presenta mensilmente dati e trend sui consumi nella GDO italiana, evidenziando l'impatto dell'inflazione e le abitudini d'acquisto.
Allow: https://nielseniq.com/global/it/landing-page/programma-linkontro-2025/
Title: Programma Linkontro 2025 - NIQ
Description: Scopri gli argomenti, i relatori e il programma completo de Linkontro 2025, l'evento di riferimento nel largo consumo italiano.
Allow: https://nielseniq.com/global/it/about-us/login/
Title: Accesso Clienti NielsenIQ: Dati e Analisi di Mercato
Description: Accedi al tuo account NielsenIQ per scoprire servizi come Discover, gfknewron, StarTrack e molto altro. Rimani aggiornato sulle ultime intuizioni.
Allow: https://nielseniq.com/global/it/news-center/2020/un-terzo-delle-famiglie-italiane-evita-i-prodotti-non-sostenibili/
Title: Un terzo delle famiglie italiane evita i prodotti non sostenibili
Description: Nonostante il COVID-19 la sostenibilità è un tema sempre più importante per i consumatori italiani
Allow: https://nielseniq.com/global/it/insights/analysis/2022/levoluzione-delle-commerce-a-livello-globale/
Title: L'evoluzione dell'e-commerce a livello globale - NIQ
Description: In precedenza, i temi chiave e le domande associate all'e-commerce erano intorno alla fiducia dei consumatori e alle barriere - oggi, le aziende si concentrano sulla consegna efficiente e sull'esperienza online degli utenti come risposta alle esigenze degli acquirenti online.
Allow: https://nielseniq.com/global/it/legal/terms-of-use/
Title: Termini d'Uso NielsenIQ: Guida Legale per l'Utente
Description: Scopri i termini d'uso di NielsenIQ per navigare sicuro. Informazioni chiare per una migliore esperienza online. Leggi ora!
Allow: https://nielseniq.com/global/it/news-center/2022/piattaforme-video-on-demand-analisi-delle-audience-e-opportunita/
Title: VoD: analisi audience e opportunità di mercato
Description: Scopri le tendenze e le dimensioni delle audience VoD in Italia, con insight su consumo, segmentazione e opportunità per brand e operatori.
Allow: https://nielseniq.com/global/it/news-center/2021/black-friday-il-mercato-tech-non-rallenta-la-sua-corsa/
Title: Black Friday: il mercato Tech non rallenta la sua corsa - NIQ
Description: Nella settimana del Black Friday 2021, il mercato italiano della Tecnologia di consumo ha registrato un risultato a valore positivo (+6%) rispetto al 2020.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/assortimento-prezzi-e-promozioni-come-navigare-lera-post-covid/
Title: Assortimento, prezzi e promozioni: Come navigare l’era post-covid. - NIQ
Description: Per i retailer, avere successo nel post-covid richiede nuove strategie di assortimento, prezzi e promozioni che riflettano le attuali dinamiche di consumo.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/i-prezzi-nellera-di-covid/
Title: I prezzi nell'era di Covid - NIQ
Description: Le strategie di prezzo e di promozione sono state stravolte durante pandemia. I produttori devono osservare più da vicino la sensibilità al prezzo dei consumatori per mantenere la fedeltà e massimizzare i profitti.
Allow: https://nielseniq.com/global/it/industries/financial-services/
Title: Soluzioni di ricerca di mercato per il settore dei servizi finanziari
Description: Accedi a dati globali omni‑canale su consumi e mercati per banche, asset manager e private equity. Supporto a trend, M&A e previsioni.
Allow: https://nielseniq.com/global/it/news-center/2023/il-black-friday-non-risolleva-il-mercato-tech-in-italia-11/
Title: Il Black Friday non risolleva il mercato Tech in Italia (-11%) - NIQ
Description: Nella settimana del Black Friday 2023 il mercato Tech ha registrato un calo delle vendite a valore del -11% rispetto allo scorso anno.
Allow: https://nielseniq.com/global/it/news-center/2023/tecnologia-di-consumo-mercato-in-lieve-contrazione-nel-2022-27/
Title: Tecnologia di consumo: calo leggero nel 2022
Description: Il mercato tech in Italia ha registrato un -2,7% nel 2022. Scopri i trend e come adattare le strategie. Leggi l’analisi completa ora.
Allow: https://nielseniq.com/global/it/about-us/diversity-and-inclusion-our-signature-programs/
Title: Diversità e Inclusione: Programmi distintivi NielsenIQ
Description: Scopri i programmi di diversità e inclusione di NielsenIQ, impegnati a creare un ambiente di lavoro equo. Unisciti a noi!
Allow: https://nielseniq.com/global/it/landing-page/newsletters-at-nielseniq/
Title: Newsletters at NielsenIQ - NIQ
Description: Rimani sempre aggiornato con le ultime tendenze di mercato. Ricevi analisi dettagliate direttamente nella tua inbox ogni settimana.
Allow: https://nielseniq.com/global/it/about-us/diversity-and-inclusion/
Title: Diversità e Inclusione: Valori Centrali di NielsenIQ
Description: Discover how NielsenIQ champions diversity and inclusion to drive innovation. Learn about our commitment and join us in making a difference!
Allow: https://nielseniq.com/global/it/landing-page/the-ecosystem-powering-omnicommerce/
Title: The Ecosystem Powering Omnicommerce - NIQ
Description: L’ecosistema di dati, tecnologia, esperti e accesso flessibile di NIQ trasforma trilioni di transazioni di acquisto in nuove opportunità di crescita per la tua azienda.
Allow: https://nielseniq.com/global/it/insights/education/2022/cose-linflazione-glossario-di-termini-definizioni-e-significati/
Title: Cos'è l'inflazione? Glossario di termini, definizioni e significati
Description: Scopri cos'è l'inflazione con definizioni semplici e chiare. Una guida pratica ai termini chiave. Approfondisci ora!
Allow: https://nielseniq.com/global/it/insights/infographic/2022/una-panoramica-sulla-crescita-delle-piccole-e-medie-imprese/
Title: Una panoramica sulla crescita delle piccole e medie imprese. - NIQ
Description: Imprenditori, piccole e medie imprese stanno plasmando la crescita dell'industria del largo consumo. Scopri come e perchè nell'infografica
Allow: https://nielseniq.com/global/it/news-center/2022/un-black-friday-in-lieve-calo-per-il-mercato-tech-italiano-13/
Title: Un Black Friday in lieve calo per il mercato Tech italiano (-1,3%)
Description: Il mercato tech italiano registra un lieve calo nel Black Friday 2022. Scopri le cause e le tendenze emergenti nel nostro report.
Allow: https://nielseniq.com/global/it/industries/consumer-packaged-goods/beauty/
Title: Bellezza e cura personale: insight omnicanale
Description: Scopri insight omnicanale su comportamento d’acquisto, innovazione, pricing e tendenze per far crescere il business beauty.
Allow: https://nielseniq.com/global/it/industries/small-and-medium-business/
Title: Ricerche di mercato per piccole e medie imprese
Description: Accedete ai dati per stimolare la crescita del vostro brand con NielsenIQ. Prendete decisioni informate con le nostre soluzioni complete di dati.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/linfluenza-dellinflazione-sulle-vendite-di-prodotti-private-label-a-livello-globale/
Title: L’influenza dell'inflazione sulle vendite di prodotti Private Label a livello globale - NIQ
Description: I dati sulle vendite al dettaglio di NielsenIQ FMCG per il secondo trimestre 2022 mostrano una tendenza all'aumento delle vendite a marchio del distributore in diverse regioni del mondo.
Allow: https://nielseniq.com/global/it/landing-page/chi-siamo-linkontro/
Title: Chi siamo - Linkontro - NIQ
Description: Linkontro: Da oltre 35 anni, l'evento chiave nel largo consumo. La nostra storia di networking e successo a Santa Margherita de Pula.
Allow: https://nielseniq.com/global/it/news-center/2021/fruizione-video-on-demand-ancora-in-crescita-nei-primi-mesi-del-2021/
Title: Fruizione Video On Demand ancora in crescita nei primi mesi del 2021 - NIQ
Description: Nel primo trimestre del 2021 circa un quarto degli italiani ha fruito di contenuti VOD nel giorno medio. In crescita anche l'esposizione cross-mediale.
Allow: https://nielseniq.com/global/it/news-center/2025/private-label-e-prodotti-di-marca-il-nuovo-report-di-nielseniq-svela-tendenze-dinamiche-e-opportunita-di-crescita-in-italia-e-nel-mondo/
Title: Private label e prodotti di marca: il nuovo report di NielsenIQ svela tendenze, dinamiche e opportunità di crescita in Italia e nel mondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/legal/cookies-and-other-tracking-technologies/
Title: Cookies and Other Tracking Technologies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/industries/consumer-packaged-goods/packaging/
Title: Approfondimenti sul packaging per la vendita al dettaglio
Description: Scoprite le tendenze del packaging e i dati NIQ per ottimizzare vendite, innovazione e insight sul comportamento dei consumatori.
Allow: https://nielseniq.com/global/it/news-center/2022/cornerstone-capabilities-riceve-il-riconoscimento-come-best-in-class-2021-dal-promotion-optimization-institute/
Title: Cornerstone Best‑in‑Class 2021 – Riconoscimento POI
Description: Scopri come Cornerstone Capabilities è stata premiata come Best in Class 2021 dal POI. Leggi di più sul nostro sito!
Allow: https://nielseniq.com/global/it/industries/consumer-packaged-goods/pet/
Title: Crescita nel pet care con analisi di mercato complete
Description: copri il mercato pet con dati full-view™, acquisti online/offline, spesa media $1.000/anno e insight su packaging e innovazione.
Allow: https://nielseniq.com/global/it/news-center/2020/il-futuro-del-retail-post-covid-19-gfk/
Title: Il futuro del Retail nel dopo COVID-19
Description: Come saranno i “nuovi” consumatori che varcheranno le soglie dei punti di vendita e come deve evolvere il negozio nel dopo COVID-19?
Allow: https://nielseniq.com/global/it/industries/retail/
Title: Strategia di vendita al dettaglio: Scoprire i fattori che guidano
Description: Scoprite i fattori che determinano gli acquisti ripetuti e identificate i prodotti che fanno tornare i clienti. Affinare le strategie di vendita al dettaglio e favorire le relazioni.
Allow: https://nielseniq.com/global/it/news-center/2025/largo-consumo-i-consumatori-maturi-trainano-le-vendite/
Title: Over 55 trainano il largo consumo 2024 – Italia
Description: Espansione del Panel Consumatori NIQ che raggiunge le 16.000 unità rendendolo il più grande sul mercato italiano.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/gli-eventi-globali-di-shopping-online-e-le-opportunita-per-i-brand/
Title: Gli eventi globali di shopping online e le opportunità per i brand
Description: I dati di NielsenIQ mostrano l'impatto che i principali eventi globali di shopping online hanno sui brand e su come possono trarne vantaggio.
Allow: https://nielseniq.com/global/it/industries/consumer-packaged-goods/beverage-alcohol/
Title: Dati, approfondimenti e ricerche sui consumatori di alcolici
Description: Guidate la crescita e conquistate quote di mercato con i dati, le ricerche e le analisi complete di NIQ sulle bevande alcoliche.
Allow: https://nielseniq.com/global/it/about-us/leadership/
Title: Leadership Globale NielsenIQ: Innovazione e Visione
Description: I leader di NielsenIQ non smettono di perseguire l'innovazione, la granularità e la copertura globale per offrire le soluzioni di cui ogni azienda ha bisogno per crescere. Il presidente esecutivo e CEO, Jim Peck...
Allow: https://nielseniq.com/global/it/insights/report/2018/gfk-sinottica-un-sistema-informativo-unico-sui-consumatori-italiani/
Title: GfK Sinottica
Description: GfK Sinottica è il sistema informativo più avanzato, nel panorama italiano e internazionale, per la comprensione delle relazioni tra individui e media.
Allow: https://nielseniq.com/global/it/news-center/2024/il-barometro-dei-consumi-di-niq-nel-primo-trimestre-2024-le-famiglie-italiane-hanno-speso-458-miliardi-di-euro-in-beni-di-consumo/
Title: Spesa famiglie Q1 2024: 45,8 mld € – Barometro NIQ
Description: Q1 2024 spesa record 45,8 mld € (+0,7%). FMCG +3% a 31 mld, T&D in calo del −3,8% a 14,7 mld. Scopri le tendenze ora!
Allow: https://nielseniq.com/global/it/insights/analysis/2016/food-and-health-italian-ever-more-aware-and-look-to-the-ingredients/
Title: Italiani e salute: ingredienti naturali al centro
Description: 67 % preoccupati per ingredienti artificiali, 53 % disposti a pagare di più per cibi naturali; +8,4 % volume e +9 % valore sul segmento benessere.
Allow: https://nielseniq.com/global/it/landing-page/linkontro-advisory-board-membri/
Title: Advisory Board - Linkontro
Description: Linkontro Advisory Board: Il team di professionisti che plasmano i contenuti, suggeriscono le sessioni e selezionano i relatori per l'evento.
Allow: https://nielseniq.com/global/it/news-center/2025/niq-gfk-insight-summit-italy-2025-coompetition-e-micro-tendenze-da-conoscere-per-crescere-in-un-mercato-in-fase-di-stabilizzazione/
Title: Insight Summit Italy 2025 – Coompetition & Micro‑Tendenze
Description: Oltre 500 professionisti a Milano: sentiment stabile, micro‑tendenze in crescita e strategie coompetition per far ripartire i consumi!
Allow: https://nielseniq.com/global/it/insights/analysis/2022/largo-consumo-i-principali-trend-globali-del-settore-retail/
Title: Largo consumo: i principali trend globali del settore retail - NIQ
Description: Grazie al servizio di Retail Measurement, NielsenIQ ha identificato nuovi e significativi cambiamenti nell'attuale comportamento dei consumatori e nel panorama dei canali di vendita retail di beni di largo consumo in tutto il mondo.
Allow: https://nielseniq.com/global/it/insights/infographic/2018/infografica-come-e-andato-il-black-friday-nel-mondo/
Title: Infografica: come è andato il Black Friday nel Mondo
Description: In tutto il mondo, le promozioni del Black Friday stanno diventando sempre più popolari, specialmente per quanto riguarda il settore dell'elettronica di consumo.
Allow: https://nielseniq.com/global/it/industries/retail/measure-and-integrate-your-market-performance/
Title: Ottimizzare le prestazioni e la misurazione del mercato con NIQ Insights
Description: Ottenete una visione completa delle prestazioni del mercato con le soluzioni analitiche di NIQ. Aumentate la crescita con informazioni integrate sui dati per migliorare la misurazione del mercato.
Allow: https://nielseniq.com/global/it/industries/public-sector/
Title: Definire i risultati delle politiche con l'analisi dei dati del settore pubblico e la ricerca e l'analisi delle politiche
Description: Comprendete il ruolo critico dei dati nella ricerca politica. Prendete decisioni informate con approfondimenti pratici. Migliorate l'impatto delle politiche ora.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/le-10-categorie-che-hanno-visto-salire-di-piu-i-prezzi-secondo-i-consumatori/
Title: Le 10 categorie che hanno visto salire di più i prezzi, secondo i consumatori - NIQ
Description: Inflazione percepita: le categorie di prodotti e servizi i cui prezzi sono aumentati maggiormente e la variazione rispetto all’Estate 2022
Allow: https://nielseniq.com/global/it/insights/report/2019/regiograph-la-soluzione-gfk-per-il-geomarketing/
Title: RegioGraph, la soluzione GfK per il Geomarketing
Description: RegioGraph è la soluzione GfK per il Geomarketing, di cui è stata da poco lanciata una versione aggiornata.
Allow: https://nielseniq.com/global/it/insights/report/2019/inhouse-inhabits-come-cambiano-i-modi-di-abitare/
Title: InHouse, InHabits: come cambiano i modi di abitare
Description: Lo scorso 11 aprile GfK ha organizzato un evento in occasione della Design Week milanese, dedicato al tema “InHouse, InHabits - Innovazione, tecnologia, design: come cambiano i modi di abitare”.
Allow: https://nielseniq.com/global/it/insights/report/2023/il-vino-italiano-nel-mondo-report/
Title: Il vino italiano nel mondo Report - NIQ
Description: Il report “Il vino italiano nel mondo” esplorare i modelli di consumo e la presenza sul mercato del vino italiano nei principali mercati globali.​
Allow: https://nielseniq.com/global/it/insights/commentary/2021/5-consigli-ai-brand-per-gestire-le-loro-strategie-di-prezzo-in-periodi-di-inflazione/
Title: 5 consigli ai brand per gestire le strategie di prezzo in periodi di inflazione - NIQ
Description: NielsenIQ identifica 5 consigli ai brand per gestire le loro strategie di prezzo in periodi di inflazione
Allow: https://nielseniq.com/global/it/news-center/2024/il-mercato-italiano-della-tecnologia-chiude-il-2023-con-un-calo-del-64/
Title: Il mercato italiano della Tecnologia chiude il 2023 con un calo del -6,4% - NIQ
Description: Il trend negativo interessa sia i punti vendita tradizionali (-7,1%) che il canale online (-4,4%).
Allow: https://nielseniq.com/global/it/insights/analysis/2020/coronavirus-la-spesa-nella-gdo-rispecchia-le-nuove-abitudini-domestiche/
Title: Coronavirus: la spesa nella GDO rispecchia le nuove abitudini domestiche - NIQ
Description: È trascorso un mese dall’inizio dell’emergenza sanitaria e le vendite della GDO rispecchiano la trasformazione della vita degli italiani in abitudini sempre più domestiche
Allow: https://nielseniq.com/global/it/insights/success-story/2021/ingram-micro-conquer-changing-market-customer-and-channel-trends/
Title: Come avere successo in un contesto caratterizzato da trend mutevoli di mercato, consumatori e canali - NIQ
Description: Leggete come Ingram Micro utilizza la Supply Chain intelligence di GfK per vincere le mutevoli tendenze del mercato, dei clienti e dei canali.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/il-frammentato-mercato-ecommerce/
Title: Il frammentato mercato e-commerce - NIQ
Description: Il crescente numero di attori online, i piccoli e grandi brand e i retailer hanno bisogno di una visione che chiarisca loro tutte le opportunità di cui potrebbero non essere consapevoli, e le sfide che potrebbero dover affrontare in futuro.
Allow: https://nielseniq.com/global/it/insights/education/2022/oltre-lattenzione-ai-prezzi-i-futuri-trend-delle-categorie-del-largo-consumo/
Title: Oltre l'attenzione ai prezzi: i futuri trend delle categorie del largo consumo - NIQ
Description: A closer examination of FMCG category trends reveals pockets of growth and opportunities that can drive sales in the coming months.
Allow: https://nielseniq.com/global/it/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2020/tecnologia-di-consumo-continua-a-crescere-il-mercato-e-si-va-verso-una-nuova-normalita/
Title: Tecnologia di consumo: continua a crescere il mercato e si va verso una nuova normalità
Description: L’ultima settimana di maggio segna un +35,6% rispetto allo stesso periodo dello scorso anno, con trend positivi sia online che offline.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/prepariamoci-allinflazione-lesperienza-dellamerica-latina/
Title: Come prepararsi all'inflazione: uno sguardo all'America Latina - NIQ
Description: Ci sono alcune cose che possiamo imparare dall'America Latina in termini di inflazione: come si comportano i consumatori? E come dovrebbero agire i brand?
Allow: https://nielseniq.com/global/it/insights/infographic/2023/smart-home-ancora-in-crescita-nella-prima-parte-del-2023/
Title: Smart Home ancora in crescita nella prima parte del 2023 - NIQ
Description: In Italia le vendite di dispositivi connessi continuano a registrare trend positivi, con un +12% a valore nei primi sei mesi del 2023.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/il-profilo-degli-appassionati-di-serie-tv-in-italia/
Title: Il profilo degli appassionati di serie TV in Italia - NIQ
Description: Serie TV e Fiction hanno scalato la classifica dei programmi preferiti dagli Italiani: ma chi sono gli appassionati di questi generi?
Allow: https://nielseniq.com/global/it/insights/report/2017/disco-di-diamante-in-italia-per-il-singolo-descpacito-gfk/
Title: Despacito raggiunge il disco di diamante in Italia
Description: La canzone più ascoltata in streaming e record su Youtube raggiunge il disco di Diamante in Italia, certificazione mai ottenuta da un singolo italiano.
Allow: https://nielseniq.com/global/it/insights/report/2017/i-prodotti-piu-innovativi-del-largo-consumo-in-europa-e-i-fattori-che-portano-al-successo/
Title: Prodotti FMCG innovativi in Europa: packaging +5,5 %
Description: Analisi di 9.900 lanci: il packaging ottimizza le vendite +5,5 %, top‑11 breakthrough generano oltre 7,5 M€ nel primo anno.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/inflazione-e-consumi-effetti-sul-retail-del-largo-consumo-in-europa/
Title: Inflazione e consumi: effetti sul Retail del Largo Consumo in Europa - NIQ
Description: Secondo i dati GfK, il 93% dei consumatori europei ha già modificato i propri comportamenti di acquisto in risposta alla contrazione dei bilanci familiari.
Allow: https://nielseniq.com/global/it/news-center/2023/mercato-globale-telecom-chi-vince-e-chi-perde/
Title: Mercato globale Telecom: chi vince e chi perde? - NIQ
Description: Il 2022 è stato un anno difficile per il mercato Telecom. In controtendenza rispetto al trend globale, in Italia questo settore cresce del +4%.
Allow: https://nielseniq.com/global/it/insights/education/2022/scacco-matto-le-mosse-corrette-per-il-posizionamento-di-prezzi-e-promozioni/
Title: Scacco matto: le mosse corrette per il posizionamento di prezzi e promozioni - NIQ
Description: Esiste un'opportunità per i manufacturer e i retailer: sfruttare il posizionamento di prezzi e promozioni per favorire le entrate incrementali, focalizzandosi sulla situazione economica dei consumatori e sulle loro nuove preferenze d'acquisto post-pandemia.
Allow: https://nielseniq.com/global/it/insights/infographic/2024/il-mercato-del-libro-torna-a-crescere-nel-2023/
Title: Il mercato del Libro torna a crescere nel 2023 - NIQ
Description: Nell'anno appena concluso il mercato italiano del Libro ha registrato una crescita del fatturato del +3,4% con un giro d’affari di 1,540 miliardi di euro.
Allow: https://nielseniq.com/global/it/news-center/2019/mercato-dispositivi-audio-globale-in-crescita-gfk/
Title: Il mercato Audio globale continua a crescere
Description: Scopri le principali tendenze del settore dei dispositivi audio presentati da GfK in occasione di IFA 2019 a Berlino.
Allow: https://nielseniq.com/global/it/careers/global-employment-standards/
Title: Lavora con Noi: Standard Globali di Impiego NielsenIQ
Description: Scopri gli standard globali di impiego di NielsenIQ. Unisciti a noi per una carriera innovativa e inclusiva. Candidati ora!
Allow: https://nielseniq.com/global/it/news-center/2019/elettronica-di-consumo-fatturato-mondiale-in-crescita-gfk/
Title: Il mercato mondiale dei TCG supera per la prima volta il trilione di euro
Description: Per il 2019, GfK prevede un ulteriore aumento delle vendite del 2% nel mercato internazionale dell'elettronica di consumo.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/gfk-panel-distribuzione-tutti-i-trend-per-i-primi-sei-mesi-del-2023/
Title: GfK Panel Distribuzione: tutti i trend per i primi sei mesi del 2023 - NIQ
Description: Nei primi sei mesi del 2023 il fatturato del Panel Distributori GfK registra un calo del -7,8% rispetto all'anno precedente.
Allow: https://nielseniq.com/global/it/industries/digital-commerce/
Title: Ottimizza il Tuo E-commerce con Insight Unici | NielsenIQ
Description: Scopri come il commercio digitale sta trasformando il retail con NielsenIQ. Soluzioni innovative per crescere online. Esplora di più!
Allow: https://nielseniq.com/global/it/news-center/2018/la-crescita-del-mercato-dei-grandi-elettrodomestici-gfk/
Title: Le innovazioni tecnologiche e i mercati emergenti guidano la crescita del Grande Elettrodomestico
Description: Il mercato mondiale del Grande Elettrodomestico (MDA) è cresciuto del 3,5% nel primo semestre del 2018
Allow: https://nielseniq.com/global/it/insights/analysis/2022/la-connessione-emotiva-che-il-tuo-consumatore-desidera/
Title: La connessione emotiva che il tuo consumatore desidera - NIQ
Description: I consumatori sono alla ricerca di un prodotto in grado di costruire una connessione emotiva, dare loro un senso di appartenenza e suscitare il loro interesse.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/studio-total-economic-impact-gfknewron-offre-un-roi-del-345-dopo-3-anni/
Title: Studio Total Economic Impact: gfknewron offre un ROI del 345% dopo 3 anni - NIQ
Description: Studio Total Economic Impact: gfknewron offre un ROI del 345% dopo 3 anni
Allow: https://nielseniq.com/global/it/news-center/2021/gfk-e-minderest-uniscono-le-forze-per-fornire-servizi-di-price-intelligence/
Title: GfK e Minderest uniscono le forze per fornire servizi di price intelligence - NIQ
Description: Un’alleanza che ha come obiettivo quello di supportare Brand e Retailer nel monitoraggio delle strategie di prezzo su oltre 20 categorie di prodotto.
Allow: https://nielseniq.com/global/it/insights/analysis/2018/la-gdo-europea-nel-secondo-trimestre-2018/
Title: La GDO europea nel secondo trimestre 2018 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2020/gfk-sinottica-analizzare-gli-stili-dei-vacanzieri-per-immaginare-lestate-2020/
Title: GfK Sinottica®: analizzare gli stili dei vacanzieri per immaginare l’estate 2020
Description: Per immaginare come saranno le vacanze estive 2020 GfK Sinottica® ha elaborato gli Stili Vacanza: cinque modalità differenti di approccio al mondo Travel&Holiday e cinque target da colpire con offerte e comunicazioni mirate.
Allow: https://nielseniq.com/global/it/insights/report/2016/smart-home-sondaggio-sul-trend-della-casa-intelligente-gfk/
Title: Smart Home: cosa c'è dietro il trend del momento
Description: Indagine sulla casa intelligente: in crescita il settore dei prodotti e servizi connessi a internet che migliorano e semplificano le vite dei consumatori.
Allow: https://nielseniq.com/global/it/insights/report/2018/sales-effectiveness-misurare-per-crescere/
Title: Sales Effectiveness: misurare per crescere
Description: Scopri come il Marketing Mix Modeling può aiutarti a capire le ragioni delle tue performance di vendita e ad ottimizzare le tue strategie
Allow: https://nielseniq.com/global/it/insights/analysis/2021/come-affrontare-le-politiche-di-prezzo-in-uno-scenario-inflazionistico/
Title: Come affrontare le politiche di prezzo in uno scenario inflazionistico? - NIQ
Description: Analisi dell'importanza del pricing, delle variabili chiave di analisi e di come impostare una corretta architettura dei prezzi.
Allow: https://nielseniq.com/global/it/insights/infographic/2017/i-consumatori-sono-ancora-influenzati-dalla-pubblicita/
Title: I consumatori sono ancora influenzati dalla pubblicità
Description: Abbiamo chiesto a 20.000 consumatori a livello internazionale quali fattori influenzano maggiormente le loro decisioni di acquisto. Scopri i risultati della nostra ricerca.
Allow: https://nielseniq.com/global/it/about-us/shaun-zitting/
Title: Shaun Zitting: Esperto di Insights e Innovazione | NielsenIQ
Description: Shaun Zitting guida le risorse umane globali di NielsenIQ, trasformando strategie di coinvolgimento e sviluppo dei talenti. Scopri di più sul suo percorso.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/stiamo-entrando-in-una-nuova-fase-di-crescita-delle-commerce-in-europa/
Title: Nuova fase di crescita per l’e‑commerce in Europa
Description: Pandemia ha accelerato il boom dell’e‑commerce: UK/Francia ~48 % clienti online, Spagna/Germania ~20 %, Italia +16× crescita valore vs offline.
Allow: https://nielseniq.com/global/it/news-center/2021/editoria-forte-crescita-del-mercato-del-libro-nei-primi-5-mesi-del-2021/
Title: Editoria: forte crescita del mercato del libro nei primi 5 mesi del 2021 - NIQ
Description: Tra gennaio e maggio 2021 i dati GfK evidenziano una crescita del +44% a valore per il mercato del libro, con oltre 39 milioni di copie vendute.
Allow: https://nielseniq.com/global/it/news-center/2023/niq-e-gfk-hanno-completato-la-loro-unione-creando-la-societa-di-consumer-intelligence-leader-a-livello-mondiale/
Title: NIQ e GfK hanno completato la loro unione, creando la società di consumer intelligence leader a livello mondiale - NIQ
Description: NIQ e GfK hanno completato la loro unione, creando la società di consumer intelligence leader a livello mondiale.
Allow: https://nielseniq.com/global/it/news-center/2021/tecnologia-e-largo-consumo-mercati-in-crescita-e-trend-in-consolidamento/
Title: Tecnologia e Largo Consumo: mercati in crescita e trend in consolidamento - NIQ
Description: Il primo trimestre del 2021 conferma il trend positivo che ha caratterizzato i settori della Tecnologia e dei beni di Largo consumo lo scorso anno.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/distribuzione-nel-2022-una-nuova-frattura-economica-dividera-ulteriormente-il-mercato/
Title: Distribuzione nel 2022: una nuova frattura economica dividerà ulteriormente il mercato - NIQ
Description: Cinque nuovi gruppi di acquirenti sono emersi dalla pandemia COVID-19, separati da un divario economico, che modelleranno la domanda dei consumatori nel 2022.
Allow: https://nielseniq.com/global/it/landing-page/spesa-z/
Title: Spesa Z - NIQ
Description: Gen Z changes everything—NIQ's latest report has everything you need to know to get their attention and loyalty.
Allow: https://nielseniq.com/global/it/news-center/2021/giornata-dellambiente-italiani-tra-buoni-propositi-e-azioni-limitate/
Title: Giornata dell'Ambiente: italiani tra buoni propositi e azioni limitate - NIQ
Description: Una persona su cinque si dichiara preoccupata per l'ambiente. Ma quando si parla di azioni concrete, c’è ancora molta strada da fare.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-la-spesa-online-e-ormai-abitudine-gfk/
Title: COVID-19: la spesa online sta diventando un’abitudine per molti italiani
Description: A partire da Marzo 2020 aumenta il consumo di prodotti FMCG online: il 37% delle famiglie che hanno fatto la spesa online, non aveva mai fatto nell'ultimo anno.
Allow: https://nielseniq.com/global/it/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/touchpoints-online-e-offline-come-raggiungere-i-consumatori-piu-giovani/
Title: Touchpoints online e offline: come raggiungere i consumatori più giovani - NIQ
Description: Leggi il secondo estratto dal report "Generazioni Italiane a confronto" basato sugli insight di GfK Sinottica.
Allow: https://nielseniq.com/global/it/landing-page/galleria-linkontro-2024/
Title: Galleria Linkontro 2024 - NIQ
Description: Rivivi i momenti più entusiasmanti de Linkontro 2024! Esplora la nostra straordinaria raccolta di immagini e video.
Allow: https://nielseniq.com/global/it/insights/report/2015/nuova-sede-milanese-per-gfk/
Title: Nuova sede milanese per GfK
Description: News | GfK Global
Allow: https://nielseniq.com/global/it/news-center/2021/smart-home-con-la-pandemia-le-case-diventano-sempre-piu-intelligenti/
Title: Smart Home: con la pandemia le case diventano sempre più intelligenti - NIQ
Description: Con la pandemia volano le vendite di dispositivi smart. Il 52% degli italiani pensa che in futuro le tecnologie digitali miglioreranno la vita in casa.
Allow: https://nielseniq.com/global/it/news-center/2021/nielseniq-coglie-la-sfida-della-misurazione-omnichannel/
Title: NielsenIQ coglie la sfida della misurazione omnichannel - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/gasatori-per-lacqua-il-caldo-spinge-le-vendite-sul-mercato-italiano/
Title: Gasatori per l’acqua: il caldo spinge le vendite sul mercato italiano - NIQ
Description: Complice un’estate particolarmente lunga e calda, il mercato dei gasatori per l’acqua cresce del +1,2% nei primi otto mesi dell'anno.
Allow: https://nielseniq.com/global/it/insights/education/2022/5-step-per-unefficace-strategia-di-prezzi-e-promozioni-nella-nuova-normalita/
Title: Strategia Prezzi e Promozioni: 5 Step Chiave | NIQ
Description: Scopri i 5 step per adattare prezzi e promozioni nella nuova normalità, ottimizzando ROI e soddisfacendo le esigenze dei consumatori.
Allow: https://nielseniq.com/global/it/news-center/2021/bonus-rottamazione-tv-boom-di-vendite-nella-prima-settimana-122/
Title: Bonus Rottamazione TV: boom di vendite nella prima settimana (+122%) - NIQ
Description: Secondo i dati GfK, nella prima settimana di validità dell’incentivo statale sono stati venduti oltre 164.000 televisori
Allow: https://nielseniq.com/global/it/insights/analysis/2021/ottimizzare-la-user-experience-per-l-ecommerce-e-i-beni-di-consumo/
Title: Ottimizzare la User Experience per l'e-commerce e i beni di consumo - NIQ
Description: Anche se i consumatori globali non hanno ancora adottato l'e-commerce per tutte le categorie, il panorama dei prodotti alimentari e di bellezza sta cambiando rapidamente. Adesso è il momento di migliorare l'UX (user experience) per fidelizzare e soddisfare gli acquirenti di beni di consumo, creando un'esperienza dinamica sui siti web.
Allow: https://nielseniq.com/global/it/industries/retail/collaborate-with-your-suppliers/
Title: Massimizzate la redditività e alimentate la crescita reciproca con le soluzioni di collaborazione strategica con i fornitori di NIQ.
Description: Utilizzate un'unica fonte di verità per sfruttare gli insight condivisi e le analisi dei media di vendita al dettaglio, semplificare le comunicazioni e le attivazioni end-to-end e monetizzare i dati per ottenere nuovi flussi di entrate.
Allow: https://nielseniq.com/global/it/insights/education/2021/come-costruire-una-cultura-data-driven/
Title: Come costruire una cultura data driven - NIQ
Description: Le aziende, con una forte cultura data driven, possono esplorare migliori opportunità di crescita. Fact based insights, di supporto al processo decisionale, possono essere alla portata di tutti, analisti, marketing, forze commerciali, vendite.
Allow: https://nielseniq.com/global/it/insights/infographic/2019/mercato-internazionale-del-tcg-in-crescita-infografica-gfk/
Title: Infografica: cresce ancora il mercato mondiale dei TCG
Description: Il fatturato del mercato mondiale del Technical Consumer Goods ha superato per la prima volta il trilione di euro nel 2018!
Allow: https://nielseniq.com/global/it/insights/analysis/2020/coronavirus-si-normalizza-la-crescita-della-gdo/
Title: Coronavirus: si ‘normalizza’ la crescita della GDO - NIQ
Description: La GDO si stabilizza su una crescita moderata durante la terza settimana di pandemia . La pasqua potrebbe causare una contrazione delle vendite
Allow: https://nielseniq.com/global/it/industries/tech-and-durables/
Title: Sfruttare i dati per l'innovazione nei beni di consumo durevoli
Description: Sfruttare i dati per l'innovazione e il design nei beni di consumo durevoli... Le nostre soluzioni e i nostri approfondimenti sui dati consentono alle aziende di padroneggiare la misurazione del mercato, di comprendere il comportamento dei consumatori e di promuovere l'innovazione.
Allow: https://nielseniq.com/global/it/careers/
Title: Carriera - NIQ
Description: Cambia il panorama in NielsenIQ. I nostri team hanno la visione e la passione per far crescere le industrie. Inizia oggi il tuo percorso in NielsenIQ e partecipa da protagonista alla nostra storia.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-uso-di-internet-e-social-delle-diverse-generazioni-gfk/
Title: COVID-19: come le diverse generazioni stanno cambiando l’approccio al Digitale
Description: Aumenta dell’11% il tempo dedicato dagli italiani ai dispositivi digitali per la comunicazione, social media e streaming: grosse differenze tra le generazioni.
Allow: https://nielseniq.com/global/it/news-center/2024/niq-gfk-insight-summit-italy-2024/
Title: NIQ & GfK Insight Summit Italy 2024 - NIQ
Description: I trend che guidano la crescita, nonostante la permacrisi
Allow: https://nielseniq.com/global/it/landing-page/linkontro-edizioni-precedenti/
Title: Edizioni precedenti - Linkontro
Description: Scopri gli argomenti trattati nelle edizioni precedenti dell'evento. La storia de Linkontro dalla sua nascita negli anni '80 ad oggi.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/prodotti-premium-lecommerce-fa-la-differenza/
Title: Prodotti premium: L’e-commerce fa la differenza - NIQ
Description: La crescita del segmento premium nel canale online è un trend da non sottovalutare: la presenza di prodotti premium è infatti più elevata rispetto all’offline.
Allow: https://nielseniq.com/global/it/news-center/2019/elettronica-di-consumo-in-crescita-del-3-in-italia-2018-gfk/
Title: Nel 2018 cresce del 3% il mercato italiano della Tecnologia di Consumo
Description: Chiusura d’anno positiva per il mercato italiano della Tecnologia di Consumo: crescita del +3% nel 2018, con un fatturato complessivo di 14,7 miliardi di euro.
Allow: https://nielseniq.com/global/it/news-center/2019/mercato-globale-dellelettronica-di-consumo-in-crescita-gfk/
Title: Continua a crescere il mercato globale dell'Elettronica di consumo
Description: Il mercato globale dell'Elettronica di consumo ha chiuso il 2018 con un incremento delle vendite del 6% per il 2019, GfK prevede una crescita di circa il 4%.
Allow: https://nielseniq.com/global/it/insights/analysis/2024/gfk-panel-distribuzione-il-2023-si-chiude-in-negativo-78/
Title: GfK Panel Distribuzione: il 2023 si chiude in negativo (-7,8%) - NIQ
Description: La contrazione della domanda riguarda sia il lato Consumer (-10,6%) che gli investimenti degli utenti Business (-6,1%).
Allow: https://nielseniq.com/global/it/news-center/2019/mercato-dei-viaggi-approfondimenti-sui-nuovi-trend-gfk/
Title: Traveller Insights: conoscere i viaggiatori per intercettare i trend emergenti
Description: Borsa Internazionale del Turismo. GfK presenzia con un convegno dedicato ai trend emergenti e dati sul settore viaggi nel 2018.
Allow: https://nielseniq.com/global/it/insights/analysis/2024/i-mattoni-per-costruire-un-challenger-brand/
Title: I mattoni per costruire un challenger brand - NIQ
Description: Integrare dati di mercato e istinto può essere la chiave che permette al tuo challenger brand di prendere le decisioni con sicurezza. Ecco come muoversi nel panorama dei dati come i professionisti.
Allow: https://nielseniq.com/global/it/news-center/2019/2018-mercato-globale-degli-smartphone-in-crescita-gfk/
Title: Mercato globale Smartphone ancora in crescita nel 2018 (+5%)
Description: Nonostante un calo del 3% del numero di smartphone venduti, nel 2018 il mercato globale è cresciuto ancora, raggiungendo i 522 miliardi di dollari.
Allow: https://nielseniq.com/global/it/insights/education/2022/il-settore-del-largo-consumo-puo-permettersi-di-perdere-miliardi-a-causa-degli-scaffali-vuoti/
Title: Il settore del largo consumo può permettersi di perdere miliardi a causa degli scaffali vuoti? - NIQ
Description: Scopri come i manufacturer e i retailer di beni di largo consumo possono ottimizzare i loro scaffali, per evitare perdite.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/quali-sono-i-valori-e-i-temi-piu-importanti-per-le-diverse-generazioni/
Title: Valori e temi generazionali 2023 – Priorità a confronto
Description: Scopri i valori e temi chiave per ogni generazione nel 2023 — confronta priorità, motivazioni e tendenze. Approfondisci ora!
Allow: https://nielseniq.com/global/it/industries/retail/deliver-supply-chain-excellence/
Title: Semplificate la vostra supply chain con le soluzioni innovative di NIQ.
Description: Scoprite le strategie per semplificare le operazioni e aumentare l'efficienza con le soluzioni all'avanguardia di NIQ per la gestione della supply chain e l'analisi del retail.
Allow: https://nielseniq.com/global/it/insights/education/2023/lanalisi-avanzata-puo-dare-un-vantaggio-alle-aziende-del-largo-consumo/
Title: L'analisi avanzata può dare un vantaggio alle aziende del largo consumo - NIQ
Description: Grazie all'uso strategico dell'analitica avanzata, è possibile prevedere le azioni future e mettere la propria azienda sulla strada verso il successo.
Allow: https://nielseniq.com/global/it/landing-page/mettiti-in-mostra-linkontro-2024/
Title: Mettiti in mostra Linkontro 2024 - NIQ
Description: Mettiti in mostra a Linkontro 2024, I'evento annuale dove la Distribuzione Moderna e l'Industria di Marca si incontrano.
Allow: https://nielseniq.com/global/it/news-center/2024/united-generations-of-best-brands-sara-il-tema-delledizione-2024-del-premio/
Title: “United Generations of Best Brands” sarà il tema dell'edizione 2024 del premio - NIQ
Description: La serata di gala, nel corso della quale verranno svelati i vincitori dell'edizione 2024, si terrà il 20 marzo negli Studi Rai di via Mecenate a Milano.
Allow: https://nielseniq.com/global/it/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/report/2020/ascolti-radio-in-crescita-nella-seconda-fase-di-isolamento-gfk/
Title: Ricerca GfK per TER: la Radio torna a crescere nella Fase 2 (+20%)
Description: Disponibili i risultati del nuovo studio commissionato dal Tavolo Editori Radio a GfK per monitorare l’ascolto della radio in Italia nella Fase 2
Allow: https://nielseniq.com/global/it/about-us/corporate-citizenship/
Title: Cittadinanza aziendale - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/about-us/jim-peck/
Title: Jim Peck: Leadership Visionario in NielsenIQ Italia
Description: Jim Peck è il Presidente e CEO di NielsenIQ, con una lunga carriera nella leadership aziendale e nell'innovazione strategica. Scopri di più sul suo percorso.
Allow: https://nielseniq.com/global/it/careers/early-career-opportunities/
Title: Opportunità di inizio carriera - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/success-story/2024/hp-creazione-e-supporto-di-iniziative-strategiche-basate-su-gfknewron-consumer/
Title: Building strategic initiatives rooted in gfknewron Consumer - NIQ
Description: Leggete come HP utilizza la consumer intelligence di GfK per informare le azioni tattiche a breve termine e le decisioni strategiche a medio e lungo termine.
Allow: https://nielseniq.com/global/it/industries/retail/optimize-assortment-and-space-planning/
Title: Ottimizzate il posizionamento e l'assortimento dei prodotti con gli strumenti avanzati di NIQ per il retail.
Description: Utilizzate le nostre soluzioni tecnologiche e di analisi dei clienti leader nel settore retail per monitorare il processo decisionale degli acquirenti, individuare le opportunità di crescita e adattare al meglio le strategie di merchandising e di pianificazione degli spazi.
Allow: https://nielseniq.com/global/it/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/la-multicanalita-e-ormai-un-fenomeno-di-massa-ma-come-quantificarne-la-domanda-potenziale/
Title: La multicanalità è ormai un fenomeno di massa. Ma come quantificarne la domanda potenziale? - NIQ
Description: Le barriere tra fisico e digitale sono definitivamente crollate: sono sempre di più le famiglie italiane che preferiscono lo shopping omnichannel.
Allow: https://nielseniq.com/global/it/about-us/curtis-miller/
Title: Conosci Curtis Miller: Leader Innovativo in NielsenIQ
Description: Discover insights from Curtis Miller at NielsenIQ on transforming data into actionable strategies. Explore his expert contributions now!
Allow: https://nielseniq.com/global/it/industries/consumer-packaged-goods/
Title: Beni di consumo confezionati: dati e insight omnicanale
Description: Accedi a dati omnicanale su performance, portfolio, pricing & promo per guidare crescita e innovazione nel comparto CPG.
Allow: https://nielseniq.com/global/it/landing-page/linkontro-2025-press-room/
Title: Press Room - Linkontro 2025
Description: Accedi ai contenuti de Linkontro 2025 dedicati alla stampa.
Allow: https://nielseniq.com/global/it/news-center/2022/chi-sono-gli-appassionati-del-black-friday-e-cosa-desiderano-acquistare/
Title: Appassionati Black Friday Italia – Profilo e Scelte 2022
Description: 11 M italiani amano il Black Friday: 14–44 anni, omnichannel e 60 % positiva. Scopri desideri, profilo e touchpoint chiave oggi!
Allow: https://nielseniq.com/global/it/insights/education/2022/come-migliorare-lesperienza-di-acquisto-online/
Title: Come migliorare l'esperienza di acquisto online - NIQ
Description: Funneling consumers and keeping their attention have become huge challenges in the virtual space. How can marketers keep their online shoppers engaged and even make them return? NielsenIQ provides some forward-looking guidelines to enhance wired consumer experiences. 
Allow: https://nielseniq.com/global/it/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/la-pandemia-covid-19-ha-influenzato-anche-spazio-e-assortimento-in-store/
Title: La pandemia COVID-19 ha influenzato anche spazio e assortimento In-Store, quali trend sono destinati a restare? - NIQ
Description: Le dinamiche di spazio e assortimento in store stanno cambiando per riflettere le nuove abitudini di acquisto dei consumatori. Quali strategie adottare?
Allow: https://nielseniq.com/global/it/insights/education/2022/revenue-management-nel-2022-quali-sfide-e-come-superarle/
Title: Revenue Management: come dovrebbe essere oggi - NIQ
Description: Mentre i team di revenue growth management affrontano le sfide del settore del largo consumo, è necessario stabilire nuove priorità e strategie per l'ottimizzazione dei prezzi e dei ricavi.
Allow: https://nielseniq.com/global/it/news-center/2020/gli-italiani-vivono-la-casa-in-maniera-sempre-piu-green-e-conviviale/
Title: Gli italiani vivono la casa in maniera sempre più “green” e conviviale
Description: Tra i nuovi modi di vivere la casa degli italiani, in crescita il tempo dedicato alla cucina e alla cura delle piante. Il 39% si dedica al giardinaggio e il 27% possiede un orto.
Allow: https://nielseniq.com/global/it/insights/education/2023/sei-domande-necessarie-per-gestire-al-meglio-la-tua-categoria/
Title: Sei domande necessarie per gestire al meglio la tua categoria - NIQ
Description: Quando inizi a porti domande quali:- Come sta andando il mio prodotto sul mercato?- Qual è la mia reale quota di mercato?- Come può crescere il mio brand?Questo è il punto di partenza per comprendere meglio la tua categoria.
Allow: https://nielseniq.com/global/it/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2020/privacy-online-poca-informazione-in-italia-gfk/
Title: GfK Sinottica®: italiani preoccupati e ancora poco informati sulla privacy online
Description: Gli italiani sono sempre più attivi online ma rimangono preoccupati rispetto al tema del trattamento dei dati personali.
Allow: https://nielseniq.com/global/it/industries/media/
Title: Media: dati audience, attivazione e misurazione omnicanale
Description: Pianifica, attiva e misura campagne con dati omnicanale: insight su audience, comportamento consumatori e impatto su vendite.
Allow: https://nielseniq.com/global/it/landing-page/consumer-panel-nielseniq/
Title: Panel Consumatori NielsenIQ - NIQ
Description: Scopri come il Panel Consumatori NielsenIQ può trasformare i dati in strategie vincenti. Unisciti ora per innovare!
Allow: https://nielseniq.com/global/it/news-center/2021/tecnologia-ancora-in-crescita-213-nei-primi-sei-mesi-del-2021/
Title: Tecnologia ancora in crescita (+21,3%) nei primi sei mesi del 2021 - NIQ
Description: Continua il trend positivo della Tecnologia di consumo in Italia, con tutti i segmenti in crescita rispetto al 2020. Ottime performance per i negozi fisici.
Allow: https://nielseniq.com/global/it/insights/success-story/2020/lenovo-i-dati-settimanali-di-gfk-in-azione/
Title: I dati settimanali di GfK in azione - NIQ
Description: Come Lenovo utilizza i dati POS settimanali per adeguare rapidamente previsioni e promozioni e massimizzare i momenti chiave per le vendite
Allow: https://nielseniq.com/global/it/insights/success-story/2022/far-decollare-le-vendite-come-conagra-brands-e-cresciuta-del-150-nella-categoria-di-alimenti-surgelati-nei-principali-retailer/
Title: Far decollare le vendite: Come Conagra Brands è cresciuta del 150 % nella categoria di alimenti surgelati nei principali retailer - NIQ
Description: Come ha fatto Conagra Brands a far crescere le vendite al dettaglio del 150% nella categoria dei surgelati presso un importante partner? Con questa nuova strategia di assortimento.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/come-negoziare-in-modo-efficace-coi-rivenditori/
Title: Come negoziare in modo efficace coi rivenditori - NIQ
Description: I principi della negoziazione con un rivenditore sono simili a qualsiasi altro tipo di negoziazione, in cui il risultato ideale è una situazione vantaggiosa per tutti. Ma cosa significa in dettaglio negoziare con un rivenditore?
Allow: https://nielseniq.com/global/it/about-us/mohit-kapoor/
Title: Scopri Mohit Kapoor: Leader Innovativo in NielsenIQ
Description: Mohit Kapoor è il CTO di NielsenIQ, responsabile della strategia e innovazione tecnologica globale. Scopri di più sul suo percorso e leadership.
Allow: https://nielseniq.com/global/it/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2021/tecnologia-mercato-in-crescita-del-55-nel-2020-secondo-i-dati-gfk/
Title: Tecnologia: mercato in crescita del +5,5% nel 2020 secondo i dati GfK - NIQ
Description: Il valore del mercato della Tecnologia di consumo in Italia ha raggiunto i 15,5 miliardi di euro nel 2020. In crescita le vendite sul canale online
Allow: https://nielseniq.com/global/it/insights/infographic/2020/covid-19-boom-di-vendite-per-console-e-accessori-di-gaming-gfk/
Title: COVID-19 Tracking: boom di vendite per Console, PC e accessori Gaming
Description: Vendite del settore gaming in aumento in Italia in concomitanza con le restrizione dovute alla pandemia globale.
Allow: https://nielseniq.com/global/it/news-center/2020/gfk-sinottica-nella-fase-2-si-consolida-la-crescita-del-digitale-e-si-normalizza-la-tv/
Title: GfK Sinottica®: nella Fase 2 si consolida la crescita del Digitale e si normalizza la TV
Description: Con la fine del lockdown il tempo speso davanti alla TV torna a livelli normali mentre continua a crescere a ritmi sostenuti il Digitale.
Allow: https://nielseniq.com/global/it/events/2024/bases-roadshow-italy/
Title: BASES Roadshow Italy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/landing-page/linkontro-diventa-sponsor/
Title: Diventa Sponsor - Linkontro
Description: Sponsorizza l'evento Linkontro e comunica con le aziende leader del largo consumo in un contesto professionale ed esclusivo.
Allow: https://nielseniq.com/global/it/news-center/2024/il-barometro-dei-consumi-di-niq-nel-secondo-trimestre-del-2024-le-famiglie-italiane-hanno-speso-46-miliardi-di-euro-in-beni-di-consumo-e-prodotti-tecnologici-e-durevoli/
Title: Il Barometro dei Consumi di NIQ: nel secondo trimestre del 2024 le famiglie italiane hanno speso 46 miliardi di euro in beni di consumo e prodotti tecnologici e durevoli - NIQ
Description: Scopri come le famiglie italiane hanno investito 46 miliardi in beni di consumo nel Q2 2024. Leggi l'analisi completa su NielsenIQ!
Allow: https://nielseniq.com/global/it/news-center/2018/clima-dei-consumi-positivo-gfk-prevede-aumenti-significativi-della-spesa-in-europa/
Title: Clima dei consumi positivo: GfK prevede aumenti significativi della spesa in Europa
Description: Presentato da GfK l’indice di fiducia dei consumatori europei per il quarto trimestre 2017
Allow: https://nielseniq.com/global/it/insights/infographic/2022/3-step-per-ottimizzare-le-soluzioni-di-assortimento-e-merchandising/
Title: Assortimento & Merchandising – Ottimizzazione in 3 Step
Description: In 3 step: allinea offerta, spazio e visual grazie all’automazione per massimizzare vendite e coerenza assortimento. Scopri ora!
Allow: https://nielseniq.com/global/it/insights/success-story/2022/indurama-comprendere-prevedere-e-ottenere-il-massimo-dai-cambiamenti-neicomportamenti-dei-consumatori-con-gfknewron-consumer/
Title: Comprendere, prevedere e ottenere il massimo dai cambiamenti neicomportamenti dei consumatori con gfknewron Consumer - NIQ
Description: Come l'accesso a dati quasi in tempo reale e le raccomandazioni basate sull'intelligenza artificiale hanno trasformato la strategia di vendita e marketing di Indurama. Leggete la storia di successo!
Allow: https://nielseniq.com/global/it/news-center/2017/black-friday-vendite-record-anche-in-italia-per-i-prodotti-tecnologici/
Title: Black Friday: vendite record anche in Italia per i prodotti tecnologici
Description: Le promozioni del Black Friday conquistano gli Italiani, specialmente per quanto riguarda l'Hi Tech. Secondo le stime di GfK, i principali prodotti tecnologici hanno registrato un incremento delle vendite a fatturato del 46% online e del 37% offline, rispetto allo scorso anno.
Allow: https://nielseniq.com/global/it/news-center/2020/black-friday-2020-gli-italiani-spenderanno-di-piu-ma-saranno-meno-impulsivi/
Title: Black Friday 2020: gli italiani spenderanno di più ma saranno meno impulsivi - NIQ
Description: Abbigliamento, Piccoli Elettrodomestici e Libri i prodotti più desiderati
Allow: https://nielseniq.com/global/it/news-center/2023/i-titoli-piu-visti-sulle-piattaforme-vod-in-italia/
Title: I titoli più visti sulle piattaforme VOD in Italia - NIQ
Description: GfK ha presentato ieri per la prima volta le classifiche dei titoli più popolari sulle piattaforme Video on Demand, rilevati attraverso GfK VOD Tracker.
Allow: https://nielseniq.com/global/it/insights/education/2022/il-valore-dellincrementalita-come-avere-una-visione-completa-dellassortimento/
Title: Il valore dell'incrementalità: come avere una visione completa dell'assortimento - NIQ
Description: Scopri come massimizzare l'assortimento con il nostro approfondimento sull'incrementalità. Leggi ora per strategie efficaci!
Allow: https://nielseniq.com/global/it/news-center/2024/tecnologia-ancora-in-rallentamento-nei-primi-sei-mesi-del-2024/
Title: Tecnologia ancora in rallentamento nei primi sei mesi del 2024 - NIQ
Description: I dati GfK per il primo semestre 2024 confermano il trend negativo della domanda di beni Tech in Italia. Qualche segnale incoraggiante dati di giugno.
Allow: https://nielseniq.com/global/it/insights/report/2024/indagine-sui-barman-italiani/
Title: Indagine sui Barman Italiani - NIQ
Description: L’indagine rappresenta un’opportunità preziosa per conoscere nel dettaglio la comunità deibarman italiani, il modo in cui operano, come consigliano i clienti e sulla base di cosa. L’indagine in dettaglio- Esperienza nel ruolo di barman, Advocacy dei barman, Ordini e sviluppo del menù, Conoscenza del settore, Tendenze future, Crescita dei social media nel bartending, Comunità dei barman, Relazioni con i fornitori e formazione
Allow: https://nielseniq.com/global/it/insights/analysis/2022/ottimizzazione-della-disposizione-a-scaffale-in-base-alle-esigenze-del-consumatore/
Title: Ottimizzazione della disposizione a scaffale in base alle esigenze del consumatore - NIQ
Description: Per arrivare a una conoscenza più profonda delle decisioni interne e cosa i consumatori cercano di comprare, NielsenIQ ha creato sette nuovi consumer segment attraverso i cinque più grandi mercati d'Europa.
Allow: https://nielseniq.com/global/it/insights/commentary/2023/aperitivo-un-momento-chiave-per-gli-italiani/
Title: Aperitivo: un momento chiave per i consumatori italiani e francesi e un’occasione per i brand - NIQ
Description: Gli esperti di NIQ condividono gli insight sul mercato On-Premise in francia e in italia per aiutare i fornitori ad adattare le loro strategie e massimizzare le vendite.
Allow: https://nielseniq.com/global/it/about-us/michael-burwell/
Title: Michael Burwell: Leadership Visionario in NielsenIQ Italia
Description: Discover insights on Michael Burwell, CFO at NielsenIQ, and his strategic financial leadership. Learn more about his impact on our success. Visit now!
Allow: https://nielseniq.com/global/it/news-center/2021/europei-2021-cosa-mangeranno-gli-italiani-guardando-le-partite/
Title: Europei 2021: cosa mangeranno gli italiani guardando le partite? - NIQ
Description: Molti italiani guarderanno da casa le partite del campionato europeo: cosa mangeranno e quali prodotti entreranno nel loro carrello della spesa?
Allow: https://nielseniq.com/global/it/insights/analysis/2022/levoluzione-delle-pmi-nellunione-europea/
Title: L'evoluzione delle PMI nell'Unione Europea - NIQ
Description: Nell'Unione Europea, le PMI vengono riconosciute per il loro contributo alla crescita economica.
Allow: https://nielseniq.com/global/it/login/
Title: Login - NIQ
Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.
Allow: https://nielseniq.com/global/it/industries/
Title: Analisi del settore, informazioni di mercato per vari settori industriali
Description: Scopri le soluzioni NielsenIQ per i settori italiani: beni di consumo, tecnologia, retail, servizi finanziari e altro ancora.
Allow: https://nielseniq.com/global/it/insights/analysis/2025/come-possono-crescere-i-brand-di-bevande-nel-settore-horeca-navigando-il-nuovo-codice-della-strada-italiano/
Title: Come possono crescere i brand di bevande nel settore HoReCa navigando il nuovo Codice della Strada italiano? - NIQ
Description: Il settore dell’accoglienza nazionale sta per conoscere un periodo di transizione: infatti, il nuovo Codice della Strada, in vigore dal 14 dicembre 2024, ha introdotto una politica più rigorosa nei confronti di chi guida in stato di ebbrezza, sanzioni più severe per i recidivi e un aumento dei controlli stradali. Se da un lato, il settore HoReCa si prepara ad affrontare questi sviluppi, dall’altro è necessario che i produttori di bevande, i fornitori e i gestori di locali conoscano il panorama in evoluzione per poter rimanere competitivi e rilevanti.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/responsabilita-sociale-tema-sempre-piu-rilevante-per-i-consumatori/
Title: Responsabilità sociale: tema sempre più rilevante per i consumatori - NIQ
Description: Quali sono le iniziative e le azioni più importanti che le aziende dovrebbero realizzare secondo gli italiani. Scopri di più
Allow: https://nielseniq.com/global/it/news-center/2022/la-ripresa-della-vita-fuori-casa-non-rallenta-lascesa-degli-ott/
Title: La ripresa della vita fuori casa non rallenta l’ascesa degli OTT - NIQ
Description: Stiamo assistendo ad una progressiva normalizzazione del fenomeno di utilizzo delle piattaforme Over The Top - Scopri quanto rilevato da GfK Sinottica®
Allow: https://nielseniq.com/global/it/news-center/2019/pc-gaming-mercato-mondiale-trainato-dalla-domanda-di-performance-elevate/
Title: PC Gaming: mercato mondiale trainato dalla domanda di performance elevate
Description: Nei primi sei mesi dei 2019, il mercato mondiale dei dispositivi PC per il Gaming ha registrato un incremento del +15%, raggiungendo un fatturato di oltre 6,1 miliardi di dollari. Per l'Italia si registra un tasso di crescita del +21% con un fatturato di oltre 36,5 milioni di Euro.
Allow: https://nielseniq.com/global/it/industries/retail/analyze-and-segment-your-customers/
Title: Potenziate le vostre strategie di vendita al dettaglio con la segmentazione guidata dai dati e le profonde informazioni sui clienti.
Description: Sfruttate la potenza dell'analisi dei clienti e della segmentazione del pubblico. Identificate e indirizzate il vostro pubblico con le strategie avanzate di segmentazione dei clienti di NIQ.
Allow: https://nielseniq.com/global/it/info/penetration-pricing/
Title: Penetration pricing - NIQ
Description: Imparate a conoscere il penetration pricing, i suoi benefici, le tipologie, l'importanza per le aziende, i vantaggi, gli svantaggi e come NIQ può aiutarvi a ottimizzare la vostra strategia di pricing.
Allow: https://nielseniq.com/global/it/insights/analysis/2020/sfruttare-i-dati-di-vendita-settimanali-per-ottenere-il-massimo-dai-picchi-stagionali/
Title: Sfruttare i dati di vendita settimanali per ottenere il massimo dai picchi stagionali
Description: Il tracking POS settimanale di GfK offre ai responsabili Sales le informazioni di cui hanno bisogno per programmare e ottimizzare promozioni, lanci e picchi stagionali.
Allow: https://nielseniq.com/global/it/info/market-segmentation-strategy/
Title: Market segmentation strategy - NIQ
Description: Scoprite i vantaggi dell'utilizzo di una strategia di segmentazione del mercato per la vostra azienda globale. Imparare ad analizzare le segmentazioni di mercato.
Allow: https://nielseniq.com/global/it/info/thought-leadership/
Title: Thought leadership - NIQ
Description: Scoprite l'importanza della leadership di pensiero nel panorama aziendale odierno. Scoprite le strategie, le best practice e come le informazioni di mercato di NIQ possono migliorare le vostre campagne.
Allow: https://nielseniq.com/global/it/news-center/2021/inizio-danno-record-per-la-tecnologia-di-consumo-269/
Title: Inizio d’anno record per la Tecnologia di consumo: +26,9% - NIQ
Description: Dopo un 2020 decisamente positivo, nelle prime settimane dell’anno continua a crescere il mercato italiano della Tecnologia di consumo
Allow: https://nielseniq.com/global/it/info/conversion-rate-optimization/
Title: Conversion rate optimization - NIQ
Description: Scoprite il potere del CRO nell'aumentare le conversioni online. Scoprite le strategie, i dati e l'esperienza di NIQ per ottenere risultati ottimali.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/limpatto-della-nuova-etichetta-energetica-eu-tra-efficienza-e-prestazioni/
Title: L'impatto della nuova etichetta energetica EU, tra efficienza e prestazioni - NIQ
Description: Le etichette energetiche sono un elemento molto importante per i consumatori che si trovano a dover scegliere un nuovo elettrodomestico. Ma le persone hanno esigenze contrastanti...
Allow: https://nielseniq.com/global/it/news-center/2023/eventi-estremi-boom-di-richieste-di-risarcimento-per-danno-elettrico-nel-2023/
Title: Eventi estremi: boom di richieste di risarcimento per danno elettrico nel 2023 - NIQ
Description: Secondo i dati GfK, i fenomeni estremi che hanno caratterizzato i primi mesi del 2023 hanno portato ad un picco di richieste di risarcimento per danno elettrico.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/vuoi-ottimizzare-la-distribuzione-dei-tuoi-prodotti-inizia-da-qui/
Title: Vuoi ottimizzare la distribuzione dei tuoi prodotti? Inizia da qui. - NIQ
Description: La distribuzione per un prodotto di largo consumo è costosa. Questo è l'esatto motivo per il quale dovresti sviluppare una strategia di distribuzione efficace. Ecco tutto ciò che devi capire e sapere sulla distribuzione dei prodotti e su come sviluppare un piano per il tuo brand.
Allow: https://nielseniq.com/global/it/news-center/2020/droni-nel-2020-forte-ripresa-delle-vendite/
Title: Droni: nel 2020 forte ripresa delle vendite - NIQ
Description: Secondo le rilevazioni GfK, nei primi 7 mesi dell’anno le vendite sono cresciute del +62% a valore.
Allow: https://nielseniq.com/global/it/info/brand-experience/
Title: Brand experience - NIQ
Description: Brand experience ✓ Definizione ✓ Tipi ✓ Sviluppo ✓ Erosione. Scoprite come NIQ aiuta le aziende a migliorare la loro brand experience!
Allow: https://nielseniq.com/global/it/info/brand-strategy/
Title: Brand strategy - NIQ
Description: Che cos'è la strategia di marca e come può essere utile alla vostra azienda? Scoprite come costruire un quadro di riferimento per la strategia di marca con componenti, esempi e altro ancora.
Allow: https://nielseniq.com/global/it/news-center/2019/primi-nove-mesi-2019-in-contrazione-10-per-il-mercato-tcg-in-attesa-di-black-friday-e-natale/
Title: Primi nove mesi 2019 in contrazione (-1,0%) per il mercato TCG, in attesa di Black Friday e Natale
Description: Dopo un primo semestre abbastanza stabile, nel periodo compreso tra gennaio e settembre 2019 GfK registra un leggero peggioramento (-1,0% a valore) del mercato italiano della Tecnologia di Consumo, con un fatturato complessivo pari a 9,9 miliardi di euro*.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-dati-settimanali-sulle-scelte-dei-consumatori-gfk/
Title: Gli italiani in lockdown, tra nuove abitudini di acquisto e desideri rinviati
Description: Il monitoraggio settimanale GfK sugli effetti di COVID-19 registra i primi effetti del lockdown sulle abitudini e i consumi degli italiani.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/ridurre-dellinflazione-come-le-pmi-possono-portare-valore/
Title: Ridurre dell'inflazione: come le PMI possono portare valore - NIQ
Description: Se è vero che l'impatto dell'inflazione è universale, gli acquirenti esclusivi di piccoli brand hanno strategie di risparmio diverse.
Allow: https://nielseniq.com/global/it/insights/education/2023/gfk-e-partner-dellevento-zerodiciotto/
Title: GfK è partner dell'evento ZeroDiciotto - NIQ
Description: Scopri come GfK potenzia l'evento ZeroDiciotto con insights unici. Leggi di più sul nostro sito e unisciti a noi!
Allow: https://nielseniq.com/global/it/news-center/2020/signals-from-the-noise-insight-affidabili-per-affrontare-il-cambiamento/
Title: Signals from the noise: insight affidabili per affrontare il cambiamento - NIQ
Description: Scopri gli insight presentati in occasione della Web Conference GfK "Signals from the noise"
Allow: https://nielseniq.com/global/it/news-center/2019/settore-climatizzazione-boom-delle-vendite-giugno-2020-gfk/
Title: Numeri da record per il mercato italiano dell’Aria Condizionata
Description: Vendite in crescita e boom in Giugno 2020 del settore della climatizzazione. Giugno il mese più caldo dell'anno.
Allow: https://nielseniq.com/global/it/news-center/2019/black-friday-2019-previsioni-positive-soprattutto-per-il-segmento-premium/
Title: Black Friday 2019: previsioni positive, soprattutto per il segmento Premium
Description: Lo scorso anno le vendite nella settimana del Black Friday hanno superato i ricavi del Natale in Gran Bretagna, Francia, Germania, Italia, Spagna, Polonia e Brasile. Come andrà il Black Friday 2019?
Allow: https://nielseniq.com/global/it/insights/education/2022/tre-step-fondamentali-per-portare-il-tuo-prodotto-sullo-scaffale/
Title: Tre step fondamentali per portare il tuo prodotto sullo scaffale - NIQ
Description: Conoscere il panorama retail, comprendere la categoria di prodotto e sviluppare un piano strategico di go-to-market sono tre elementi fondamentali per portare un prodotto sugli scaffali.
Allow: https://nielseniq.com/global/it/info/logistics-distribution-and-supply-chain/
Title: Logistics Distribution and Supply Chain - NIQ
Description: L'importanza di una distribuzione logistica e di una catena di fornitura ben ottimizzate non può essere sopravvalutata. Catene di approvvigionamento senza soluzione di continuità e soluzioni logistiche affidabili svolgono un ruolo fondamentale nell'offrire ai clienti un'esperienza di marca eccellente.
Allow: https://nielseniq.com/global/it/insights/education/2022/perche-le-aziende-del-settore-dei-beni-di-largo-consumo-necessitano-di-una-strategia-basata-sui-dati/
Title: Perché le aziende del settore dei beni di largo consumo necessitano di una strategia basata sui dati - NIQ
Description: Scopri perché le aziende dei beni di largo consumo devono adottare strategie basate sui dati. Leggi l'articolo completo ora!
Allow: https://nielseniq.com/global/it/news-center/2020/a-maggio-crescono-il-comparto-giardinaggio-e-i-diy-superstores/
Title: A maggio crescono il comparto Giardinaggio e i DIY Superstores
Description: Dopo due mesi fortemente negativi, a maggio le vendite di prodotti per il Giardinaggio sono cresciute del +79% a valore.
Allow: https://nielseniq.com/global/it/industries/retail/activate-personalized-experiences/
Title: Rivoluzionate il coinvolgimento dei clienti nel futuro del retail con esperienze personalizzate.
Description: Fornite un marketing d'impatto e in tempo reale che risuoni con i singoli acquirenti utilizzando strumenti avanzati di personalizzazione e di analisi della fedeltà.
Allow: https://nielseniq.com/global/it/info/business-development/
Title: Business development - NIQ
Description: Scoprite le opportunità di crescita con le soluzioni di sviluppo aziendale di NIQ. Personalizzate le strategie, costruite relazioni, espandete i mercati, innovate i prodotti. Collaborate con noi per una crescita sostenibile.
Allow: https://nielseniq.com/global/it/insights/education/2022/il-social-shopping-e-il-futuro-delle-commerce/
Title: Il social shopping è il futuro dell'e-commerce - NIQ
Description: Scopri come il social shopping sta rivoluzionando l'e-commerce nel nostro approfondimento. Leggi ora per restare aggiornato!
Allow: https://nielseniq.com/global/it/news-center/2020/fase-2-torna-positivo-il-mercato-italiano-della-tecnologia-di-consumo/
Title: Fase 2: torna positivo il mercato italiano della Tecnologia di consumo
Description: Con la fine del lockdown riparte il mercato italiano della Tecnologia: nella settimana dal 4 al 10 maggio 2020 le vendite crescono del +19%.
Allow: https://nielseniq.com/global/it/info/customer-experience/
Title: Customer experience - NIQ
Description: Scoprite l'importanza della customer experience, le strategie efficaci, gli esempi reali e le metriche di misurazione. Scoprite come l'NIQ può migliorare l'esperienza del cliente.
Allow: https://nielseniq.com/global/it/news-center/2024/il-barometro-dei-consumi-di-niq-nel-terzo-trimestre-del-2024-la-spesa-delle-famiglie-italiane-in-beni-di-consumo-e-prodotti-tecnologici-e-durevoli-sale-del-38-rispetto-allo-stesso-periodo-del-2023/
Title: Barometro NIQ Q3 2024: spesa famiglie +3,8 %
Description: Nel Q3 2024 la spesa italiana in FMCG e tech&durevoli è cresciuta del +3,8 %, con FMCG +2,9 % e tech +5,8 % su base annua.
Allow: https://nielseniq.com/global/it/insights/education/2022/dal-lancio-del-prodotto-alla-generazione-di-profitto-come-rendere-operativa-la-tua-azienda-di-largo-consumo-con-il-giusto-data-partner/
Title: Dal lancio del prodotto alla generazione di profitto: Come rendere operativa la tua azienda di largo consumo con il giusto data partner - NIQ
Description: Il lancio di un prodotto di LCC di successo rappresenta una tappa importante per i manufacturer emergenti. Ma questo è solo l'inizio del percorso di crescita della tua azienda e della ricerca di un percorso sostenibile verso il successo.
Allow: https://nielseniq.com/global/it/news-center/2022/discount-un-format-in-crescita-che-piace-a-un-target-sempre-piu-variegato/
Title: Discount: un format in crescita, che piace a un target sempre più variegato - NIQ
Description: Sempre più italiani scelgono di fare la spesa al Discount: anche i target più evoluti e gli appassionati di Food frequentano sempre di più queste insegne.
Allow: https://nielseniq.com/global/it/info/brand-identity/
Title: Brand identity: how to create a brand identity & more | NİQ
Description: Che cos'è la brand identity e perché è importante? Scopritelo con la nostra guida su come creare un'identità di marca, con tanto di definizione, elementi ed esempi.
Allow: https://nielseniq.com/global/it/news-center/2025/best-brands-2025-torna-la-ricerca-sulle-marche-piu-forti-in-italia/
Title: Best Brands 2025: torna la ricerca sulle Marche più forti in Italia - NIQ
Description: I vincitori della X^ edizione di Best Brands, l'Oscar delle marche, saranno annunciati il 27 marzo negli Studi Rai di via Mecenate a Milano.
Allow: https://nielseniq.com/global/it/news-center/2020/gli-italiani-e-il-coronavirus-come-reagiranno-i-brand-alle-nuove-abitudini-di-acquisto/
Title: Gli italiani e il coronavirus: come reagiranno i Brand alle nuove abitudini di acquisto?
Description: Il monitoraggio settimanale sui consumatori attivato da GfK fa registrare una preoccupazione crescente, soprattutto da parte delle donne. Si riduce la mobilità, a favore dell'utilizzo dell'auto privata e di un maggiore consumo di contenuti mediali. Cresce l'attenzione per la cura personale e l'alimentazione intesa come strumento di benessere.
Allow: https://nielseniq.com/global/it/news-center/2019/elettronica-di-consumo-omnichannel-retail-in-crescita-gfk/
Title: Tecnologia di consumo: cresce lo shopping omnichannel, rallenta il trend positivo dell’e-commerce
Description: Nei primi sei mesi del 2019, il canale online ha generato un valore pari a 80 miliardi di euro per i TCG a livello mondiale. Leggi le rilevazioni GfK.
Allow: https://nielseniq.com/global/it/news-center/2023/best-brands-2023-ecco-tutti-i-vincitori/
Title: Best Brands 2023: ecco tutti i vincitori - NIQ
Description: Le classifiche 2023 sono chiare: oggi non puoi essere un Best Brand se non sei amico dei consumatori.
Allow: https://nielseniq.com/global/it/info/brand-management/
Title: Brand management - NIQ
Description: Che cos'è la gestione del marchio? Qual è la differenza tra brand strategico, marketing e gestione degli asset? Scoprite come gestire un marchio da NIQ.
Allow: https://nielseniq.com/global/it/news-center/2022/best-brands-2022-rivela-le-migliori-marche-italiane/
Title: Best Brands 2022 rivela le migliori Marche italiane - NIQ
Description: Durante il tradizionale evento conclusivo, annunciati i risultati della ricerca e le marche distintesi nelle categorie. Scopri i Brand premiati
Allow: https://nielseniq.com/global/it/info/customer-segmentation/
Title: Customer segmentation - NIQ
Description: Cos'è la segmentazione dei clienti e perché è importante? Scopri i tipi di segmentazione della clientela, i modelli, gli esempi, le strategie e altro ancora su NIQ.com
Allow: https://nielseniq.com/global/it/news-center/2019/technical-consumer-goods-ottimi-risultati-con-qualche-sorpresa-nel-q4-2018/
Title: Technical Consumer Goods: ottimi risultati con qualche sorpresa nel Q4 2018
Description: Disponibili i risultati di GfK TEMAX® Italia per il quarto trimestre del 2018
Allow: https://nielseniq.com/global/it/insights/analysis/2023/inflazione-come-cambiano-le-abitudini-di-acquisto-delle-diverse-generazioni/
Title: Inflazione: come cambiano le abitudini di acquisto delle diverse Generazioni - NIQ
Description: Nel periodo compreso tra aprile e giugno 2023, il 68% degli italiani dichiara di aver ridotto i propri acquisti. Ma la scelta di cosa tagliare cambia a seconda delle Generazioni.
Allow: https://nielseniq.com/global/it/news-center/2019/settore-piccoli-elettrodomestici-243-miliardi-di-euro-nel-2019-gfk/
Title: Il mercato globale del Piccolo Elettrodomestico raggiunge i 24,3 miliardi di euro
Description: In occasione di IFA 2019 GfK presenta le ultime tendenze del settore elettrodomestici che raggiunge un fatturato di 24,3 miliardi di Euro nel 2019
Allow: https://nielseniq.com/global/it/info/branding/
Title: Branding: definition, strategies, types & more | NIQ
Description: Che cos'è il branding e perché è importante? Ecco cosa le aziende dovrebbero sapere sui diversi tipi di strategia di branding e sui vantaggi che offrono.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/breve-medio-o-lungo-termine-per-quanto-tempo-durera-linflazione/
Title: Inflazione: orizzonti brevi, medi e lunghi da considerare
Description: Scopri 3 orizzonti inflazionistici e 5 strategie per affrontarli: prezzi a breve, architettura di portafoglio a medio e value‑chain a lungo termine.
Allow: https://nielseniq.com/global/it/info/market-segmentation/
Title: Market segmentation - NIQ
Description: Segmentazione del mercato ✓ Definizione ✓ Vantaggi ✓ Importanza ✓ Tipi ✓ Metodi ✓ Esempi. Contattateci subito per segmentare il vostro mercato!
Allow: https://nielseniq.com/global/it/info/net-promoter-score/
Title: Net promoter score - NIQ
Description: Migliorate la fedeltà dei clienti con le soluzioni Net Promoter Score (NPS). Calcolo, benchmark e miglioramento dell'NPS. Consulenza e approfondimenti basati sui dati da parte di NIQ.
Allow: https://nielseniq.com/global/it/news-center/2022/torna-lappuntamento-annuale-di-gfk-italia-linsight-summit-2022/
Title: Torna l'appuntamento annuale di GfK Italia: l'Insight Summit 2022 - NIQ
Description: È fissata per metà maggio la data per il main event di GfK Italia, che coinvolge ospiti e clienti e torna a svolgersi in presenza. Scopri le novità
Allow: https://nielseniq.com/global/it/news-center/2020/golden-quarter-un-quinto-delle-vendite-tech-si-concentra-in-sole-8-settimane/
Title: Golden Quarter: un quinto delle vendite Tech si concentra in sole 8 settimane
Description: Secondo i dati GfK, la combinazione di Black Friday, Natale e saldi invernali è arrivata a pesare un quinto di tutte le vendite registrate nel corso dell'anno per la Tecnologia di consumo, con un incremento del +6% rispetto all'anno precedente.
Allow: https://nielseniq.com/global/it/news-center/2022/best-brands-italia-2022-la-settima-edizione-guarda-al-futuro/
Title: Best Brands Italia 2022: la settima edizione guarda al futuro - NIQ
Description: La classifica, che raduna il gotha delle Marche italiane, dedicherà quest'anno una particolare attenzione al ruolo delle emozioni. Scopri le novità
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-nuove-restrizioni-rallentano-i-mercati-gfk/
Title: COVID-19: Nuove Restrizioni Rallentano i Mercati | GfK - NIQ
Description: Secondo i dati GfK, nella settimana dal 19 al 25 ottobre il mercato Tech è cresciuto ancora del +34,8%, con trend positivi sia online che offline.
Allow: https://nielseniq.com/global/it/news-center/2020/mercato-auto-2020-nuove-tendenze-tra-online-e-sostenibilita-gfk/
Title: Gli italiani e le auto nel dopo COVID-19, tra online e sostenibilità
Description: Il 50% degli automobilisti prenderebbe in considerazione l’idea di acquistare un’auto su Internet e anche l'ibrido ottiene sempre più preferenze.
Allow: https://nielseniq.com/global/it/info/competitive-landscape-analysis/
Title: Competitive Landscape Analysis - NIQ
Description: Per saperne di più sull'analisi del panorama competitivo con NIQ.
Allow: https://nielseniq.com/global/it/insights/education/2022/pianificazione-dellassortimento-semplificata-grazie-a-simulazione-e-automazione/
Title: Pianificazione dell'assortimento semplificata grazie a simulazione e automazione - NIQ
Description: La simulazione e l'automazione permettono a manufacturer e retailer di creare strategie di pianificazione dell'assortimento puntuali, per innovare e accelerare la loro crescita.
Allow: https://nielseniq.com/global/it/news-center/2020/il-2020-si-prospetta-un-anno-di-forte-crescita-per-le-console-gaming/
Title: Il 2020 si prospetta un anno di forte crescita per le Console Gaming - NIQ
Description: Dopo le vendite record del primo lockdown, il settore dei videogiochi cresce ancora a novembre grazie al lancio dei modelli di nuova Generazione
Allow: https://nielseniq.com/global/it/news-center/2023/best-brands-italia-2023-i-consumatori-e-le-marche-best-friends/
Title: Best Brands Italia 2023: i consumatori e le marche "Best Friends" - NIQ
Description: Il 7 marzo durante la tradizionale serata di gala verranno incoronati i brand più forti in Italia secondo 16.000 valutazioni raccolte da GfK
Allow: https://nielseniq.com/global/it/news-center/2020/gfk-partecipa-a-bit-2020-con-il-convegno-in-viaggio-per-viaggiare/
Title: GfK partecipa a BIT 2020 con il convegno "In viaggio per viaggiare"
Description: GfK partecipa a Bit - Borsa Internazionale del Turismo, la manifestazione dedicata a operatori e viaggiatori italiani e internazionali, in programma a Fieramilanocity dal 9 all'11 febbraio 2020.
Allow: https://nielseniq.com/global/it/insights/analysis/2020/coronavirus-la-spesa-in-quarantena/
Title: Coronavirus: la spesa in quarantena - NIQ
Description: Durante la settimana tra il 16 marzo e il 22 marzo, le vendite della Grande Distribuzione Organizzata continuano a crescere. Scopri i dati
Allow: https://nielseniq.com/global/it/news-center/2024/barlumi-di-speranza-per-il-mercato-globale-della-tecnologia-di-consumo-nel-2024/
Title: Barlumi di speranza per il mercato globale della Tecnologia di consumo nel 2024 - NIQ
Description: Secondo le previsioni degli esperti GfK, quest'anno il mercato dovrebbe tornare ad essere leggermente positivo
Allow: https://nielseniq.com/global/it/news-center/2023/gfk-insight-summit-italy-2023-agire-per-innescare-la-crescita/
Title: GfK Insight Summit Italy 2023: agire per innescare la crescita - NIQ
Description: In occasione dell'evento gli esperti GfK hanno fatto il punto sulle strategie migliori per affrontare l’incertezza e costruire un business a prova di futuro.
Allow: https://nielseniq.com/global/it/news-center/2019/le-tendenze-della-tecnologia-di-consumo-2019-gfk/
Title: Quali trend guidano l’evoluzione del mercato della Tecnologia di consumo?
Description: IFA 2019 a Berlino: mercato globale* dei Technical Consumer Goods stabile nei primi mesi del 2019. Previsto un fatturato annuale di 1,01 trilioni di euro (-0,2%).
Allow: https://nielseniq.com/global/it/info/brand-awareness/
Title: Brand awareness - NIQ
Description: Cos'è la brand awareness e perché è importante avere una strategia di brand awareness? Scoprite come misurare e aumentare la brand awareness e molto altro ancora su NIQ.com.
Allow: https://nielseniq.com/global/it/insights/education/2022/analitica-avanzata-quattro-strategie-basate-sui-dati-che-le-aziende-produttrici-possono-utilizzare-per-incrementare-il-business/
Title: Analitica avanzata: Quattro strategie basate sui dati che le aziende produttrici possono utilizzare per incrementare il business - NIQ
Description: L'utilizzo di una strategia data-driven consente ai produttori di beni di consumo di passare dalla reazione alla previsione del comportamento dei consumatori, in moda da generare profitti.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/i-target-del-purchase-journey-digitale-nel-mercato-pharma/
Title: I target del purchase journey digitale nel mercato Pharma - NIQ
Description: Più di sette milioni di Italiani acquistano online prodotti medico/sanitari, scoprine i profili e gli Stili Benessere
Allow: https://nielseniq.com/global/it/news-center/2024/consumer-outlook-niq-i-driver-del-cambiamento-nel-2024-e-oltre/
Title: Consumer Outlook NIQ: i driver del cambiamento nel 2024 e oltre - NIQ
Description: Una panoramica sulla fiducia dei consumatori, i cambiamenti nei loro atteggiamenti e i fattori che influenzano gli acquisti nel 2024 e oltre.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/category-review-ci-vuole-una-counita-per-far-crescere-la-tua-azienda/
Title: Category review: ci vuole una comunità per far crescere la tua azienda - NIQ
Description: Affinché i retailer abbiano fiducia nei tuoi prodotti, devi mostrare cosa sta guidando la tua crescita. Una revisione dei dati di categoria può modificare i piani futuri delle piccole aziende del settore dei prodotti di largo consumo confezionati.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-tracking-italiani-ancora-preoccupati-ma-iniziano-a-pensare-alla-fase-2/
Title: COVID-19 Tracking: Italiani ancora preoccupati, ma iniziano a pensare alla Fase 2
Description: Il monitoraggio settimanale GfK sugli effetti di COVID-19 riflette il nuovo assetto degli italiani, che si stanno lentamente adattando alla "nuova" normalità.
Allow: https://nielseniq.com/global/it/insights/analysis/2021/orientarsi-nello-scenario-di-marketing-in-tempi-difficili/
Title: Orientarsi nello scenario di marketing in tempi difficili - NIQ
Description: Un'analisi delle tendenze pubblicitarie e di marketing durante il lockdown
Allow: https://nielseniq.com/global/it/news-center/2019/il-mercato-pc-registra-un-leggero-calo-a-livello-mondiale-nella-prima-meta-del-2019/
Title: Il mercato PC registra un leggero calo a livello mondiale nella prima metà del 2019
Description: In occasione di IFA 2019 GfK presenta gli ultimi trend del mercato PC.
Allow: https://nielseniq.com/global/it/news-center/2020/gfk-organizza-una-serie-di-web-conference-dedicate-agli-effetti-del-coronavirus/
Title: GfK organizza una serie di Web Conference dedicate agli effetti del Coronavirus
Description: Per creare un filo diretto e un momento di condivisione con la Business Community, GfK sta pianificando una serie di live event con i propri esperti per le prossime settimane.
Allow: https://nielseniq.com/global/it/news-center/2023/cari-clienti-lunione-di-niq-e-gfk-e-pensata-per-voi/
Title: Cari clienti, l'unione di NIQ e GfK è pensata per voi - NIQ
Description: Beim Zusammenschluss von NIQ und GfK geht es nicht nur darum, dass zwei Unternehmen zusammenkommen. Es geht vor allem darum, dass wir uns unseren Kunden gegenüber verpflichtet fühlen und ihnen einen außergewöhnlichen Service bieten möchten. Die starke Kombination unserer beiden Unternehmen zeigt, wie ernst wir die Versprechen nehmen, die wir unseren Kunden gegeben haben.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-tracking-i-trend-dei-prodotti-tech-in-europa-durante-il-lockdown/
Title: COVID-19 Tracking: i trend dei prodotti Tech in Europa durante il lockdown
Description: GfK ha analizzato l’andamento del mercato della Tecnologia di consumo nei cinque mercati europei più importanti: Gran Bretagna, Germania, Francia, Spagna e Italia.
Allow: https://nielseniq.com/global/it/info/rebranding/
Title: Rebranding - NIQ
Description: Scoprite il potere di trasformazione del rebranding per migliorare le prestazioni del vostro marchio. Esplorate strategie, esempi e passi chiave per un rebranding di successo. Contattate subito NIQ!
Allow: https://nielseniq.com/global/it/news-center/2019/smartphone-un-mercato-da-210-miliardi-nel-primo-semestre-2019/
Title: Smartphone: un mercato da 210 miliardi nel primo semestre 2019
Description: In occasione di IFA 2019 GfK presenta gli ultimi trend del mercato Smartphone a livello mondiale.
Allow: https://nielseniq.com/global/it/insights/analysis/2023/gen-z-e-millennial-cosa-li-accomuna-e-cosa-li-divide/
Title: Gen Z e Millennial: cosa li accomuna e cosa li divide - NIQ
Description: Più della metà degli otto miliardi di persone che ora vivono nel mondo sono nate negli ultimi quarant'anni, e fanno parte della Generazione Z o dei Millennials. Due segmenti di consumatori con un grande potenziale d'acquisto: scopri nel nostro articolo cosa hanno in comune, in cosa sono differenti e cosa possono fare i Brand per conquistarli.
Allow: https://nielseniq.com/global/it/info/distribution-channels/
Title: Distribution Channels - NIQ
Description: Il monitoraggio continuo del mercato e l'intelligence di NIQ possono aiutare le aziende a gestire i canali di distribuzione scelti, a identificare potenziali problemi e ad adeguare le strategie di conseguenza.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-product-brand-it/
Title: Best Brands Italy Product Brand - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/info/brand-recognition/
Title: Brand recognition - NIQ
Description: Migliorate il riconoscimento del marchio con le soluzioni di NIQ. Sfruttate la competitività del mercato creando connessioni più forti con il vostro pubblico.
Allow: https://nielseniq.com/global/it/insights/analysis/2020/localizzare-le-strategia-di-e-commerce-a-livello-locale/
Title: Localizzare le strategia di e-commerce a livello locale
Description: I dati GfK POS Tracking offrono alle aziende le informazioni necessarie per comprendere le dinamiche locali di ciascun canale e ottimizzare la propria strategia di marketing a livello internazionale.
Allow: https://nielseniq.com/global/it/news-center/2023/best-brands-club-chiude-i-lavori-e-apre-le-porte-ai-giovani-con-il-libro-tre/
Title: Best Brands Club chiude i lavori e apre le porte ai giovani con il Libro Tre - NIQ
Description: L’iniziativa nasce dalle classifiche di Best Brands, grazie all’impegno di GfK, Serviceplan Group, Rai Pubblicità, 24Ore System, con il patrocinio di UPA.
Allow: https://nielseniq.com/global/it/info/dynamic-pricing/
Title: Dynamic pricing - NIQ
Description: Scoprite l'importanza del dynamic pricing, il suo ruolo nelle operazioni aziendali, i vantaggi, la misurazione e come le soluzioni NIQ possono migliorare le vostre strategie di pricing competitivo.
Allow: https://nielseniq.com/global/it/news-center/2022/alle-battute-finali-levento-di-riferimento-per-i-brand-italiani/
Title: Alle battute finali l’evento di riferimento per i Brand italiani - NIQ
Description: Cresce l’attesa per conoscere la top ten e per i vincitori delle 4 categorie della settima edizione. Scopri le categorie
Allow: https://nielseniq.com/global/it/news-center/2022/gfk-sinottica-le-parole-chiave-tra-gli-user-di-integratori/
Title: GfK Sinottica®: le parole chiave tra gli user di integratori - NIQ
Description: Proattività, Sicurezza e Green. Il mercato degli integratori alimentari ha visto un importante incremento nel corso dell’ultimo periodo. Scopri i dettagli
Allow: https://nielseniq.com/global/it/insights/infographic/2022/flexitarianesimo-e-riduzione-del-consumo-di-carne/
Title: Flexitarianesimo e riduzione del consumo di carne - NIQ
Description: Un tema rilevante per 15.8 milioni di italiani che ricercano equilibrio e sostenibilità alimentare. Leggi l'insight
Allow: https://nielseniq.com/global/it/insights/analysis/2022/article-creating-a-winning-brand-strategy-post-covid-2/
Title: Article: Creating a winning brand strategy post-Covid - NIQ
Description: In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.
Allow: https://nielseniq.com/global/it/info/pricing-strategy/
Title: Pricing strategy - NIQ
Description: Migliorate le vendite e la crescita del mercato con NIQ. Ottimizzate i prezzi, sfruttate le intuizioni basate sui dati e guidate il successo. Collaborate con noi oggi stesso!
Allow: https://nielseniq.com/global/it/news-center/2021/gfk-insight-community-insight-a-360-sui-consumatori-sempre-accessibili/
Title: GfK Insight Community: insight a 360° sui consumatori, sempre accessibili - NIQ
Description: Un ecosistema esclusivo e sempre aggiornato per accedere alla Consumer Intelligence di GfK e avere successo nell’era post pandemica.
Allow: https://nielseniq.com/global/it/news-center/2021/mercato-tv-picco-di-vendite-con-linizio-dello-switch-off-120/
Title: Mercato TV: picco di vendite con l'inizio dello switch off (+120%) - NIQ
Description: Nella settimana precedente l’inizio del processo di switch off, GfK registra una forte crescita delle vendite di Televisori (+120%), con oltre 217.000 unità vendute.
Allow: https://nielseniq.com/global/it/news-center/2025/salute-e-benessere-cosa-cercano-davvero-gli-italiani-il-report-nielseniq-svela-tendenze-necessita-e-dinamiche/
Title: Salute e benessere: cosa cercano davvero gli italiani? Il report NielsenIQ svela tendenze, necessità e dinamiche - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/landing-page/galleria-linkontro-2025/
Title: Galleria Linkontro 2025 - NIQ
Description: Rivivi la 40ª edizione de Linkontro attraverso le foto e video ufficiali.
Allow: https://nielseniq.com/global/it/news-center/2023/niq-e-gfk-hanno-ricevuto-lautorizzazione-dalla-commissione-europea-per-la-loro-combinazione-programmata/
Title: NIQ e GfK hanno ricevuto l'autorizzazione dalla Commissione europea per la loro combinazione programmata - NIQ
Description: L'autorizzazione dell'UE segna un'importante pietra miliare verso il completamento della combinazione tra NielsenIQ e GfK. NielsenIQ e GfK prevedono di chiudere la transazione nei prossimi giorni
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-elettronica-di-consumo-non-si-ferma-gfk/
Title: COVID-19 Tracking: il mercato Tech non si ferma
Description: Elettronica di consumo: mercato italiano stabile. -1,9% a valore rispetto alla media delle quattro settimane precedenti all'ultima di Febbraio 2020
Allow: https://nielseniq.com/global/it/news-center/2020/tv-on-demand-i-film-sono-i-piu-visti-gfk/
Title: GfK Sinottica®: crescita dei Film tra i generi più visti della TV on demand
Description: In aumento gli ascolti della TV on Demand in Italia nella prima parte del 2020: i film tra i prodotti più consumati.
Allow: https://nielseniq.com/global/it/info/promotional-pricing/
Title: Promotional pricing - NIQ
Description: Prezzi promozionali ✓ Definizione ✓ Come e perché le aziende ne traggono vantaggio ✓ Scopri come NIQ aiuta le aziende a creare campagne strategiche di prezzi promozionali!
Allow: https://nielseniq.com/global/it/insights/analysis/2024/internet-e-informazione-come-evolve-il-rapporto-degli-italiani/
Title: Internet e informazione: come evolve il rapporto degli italiani - NIQ
Description: Secondo i dati GfK Sinottica, il 44% degli italiani dichiara di venire a conoscenza di notizie e informazioni in primo luogo dai Social Network.
Allow: https://nielseniq.com/global/it/news-center/2022/black-friday-forti-promozioni-nel-tech-per-compensare-il-calo-della-domanda/
Title: Black Friday: forti promozioni nel Tech per compensare il calo della domanda - NIQ
Description: GfK prevede che l'Elettronica di consumo e l'IT registreranno buoni risultati durante il Black Friday grazie anche agli sconti elevati nei segmenti entry-level.
Allow: https://nielseniq.com/global/it/insights/success-story/2022/nital-anticipare-e-reagire-ai-trend-di-mercato-e-di-business-con-gfknewron-consumer-e-predict/
Title: Rinvigorire l'approccio alla pianificazione basato sui dati con gfknewron
Description: L'accesso in tempo pressocché reale a insight e previsioni fondate sull'AI ha consentito a Nital di rafforzare l'approccio alla pianificazione basato sui dati
Allow: https://nielseniq.com/global/it/news-center/2020/tecnologia-di-consumo-previsioni-positive-per-il-mercato-globale-nel-2020/
Title: Tecnologia di consumo: previsioni positive per il mercato globale nel 2020
Description: Dopo un 2019 stabile, GfK prevede una crescita del +2,5% nel 2020 per il mercato globale della Tecnologia di consumo.
Allow: https://nielseniq.com/global/it/info/product-promotion/
Title: Product promotion - NIQ
Description: Migliorate le vendite e la crescita del mercato con le soluzioni di promozione dei prodotti di NIQ. Ottimizzate i prezzi, sfruttate le intuizioni basate sui dati e guidate il successo. Collaborate con noi oggi stesso!
Allow: https://nielseniq.com/global/it/events/2025/webinar-cps-consumer-outlook-2025-italia/
Title: Webinar CPS - Consumer Outlook 2025 - Italia - NIQ
Description: Accedi al nostro webinar on-demand "NIQ Consumer Outlook 2025” per ottenere una prospettiva aggiornata sui consumatori italiani.
Allow: https://nielseniq.com/global/it/news-center/2024/bellezza-un-mercato-da-1-100-miliardi-di-dollari-in-crescita/
Title: Bellezza: un mercato da 1.100 miliardi di dollari in crescita - NIQ
Description: Entro il 2034 il fatturato del settore Beauty aumenterà di 700 miliardi di dollari. Millennial e GenX traineranno la crescita.
Allow: https://nielseniq.com/global/it/insights/report/2024/report-sulla-birra-nellon-premise-italiano-2024/
Title: Report sulla Birra nell'On Premise italiano 2024 - NIQ
Description: Con il lancio del nuovo Beer Report è possibile per i player della birra avere accesso ad un set di dati ed approfondimenti per analizzare nel dettaglio le performance dei brand, le quote di mercato, loro e dei competitor, a totale Italia e per area Nielsen, comprendere le dinamiche di consumo della birra per le diverse occasioni e canali del fuori casa.​
Allow: https://nielseniq.com/global/it/news-center/2022/best-brands-edita-il-libro-uno-delle-marche/
Title: Best Brands edita il Libro Uno delle Marche - NIQ
Description: L’opera racchiude il pensiero del Best Brands Club, il think tank che raduna le nove migliori Marche 2021 e i partner fondatori. Scopri maggiori dettagli
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-dalla-tv-ai-contenuti-digitali-gfk/
Title: COVID-19: come cambia l’esposizione ai media, dalla TV ai contenuti digitali
Description: COVID-19: la TV è stata il maggiore punto di riferimento per gli italiani durante la crisi, ma il ruolo dei media digitali ricopre sempre maggiore importanza.
Allow: https://nielseniq.com/global/it/insights/report/2025/horeca-italia-consumer-pulse-report-aprile-2025/
Title: HoReCa Italia Consumer Pulse Report: Aprile 2025 - NIQ
Description: Affidabile e riconosciuto nel settore delle bevande alcoliche a livello globale, il Monthly Horeca Consumer Pulse Report di CGA by NIQ offre una rapida istantanea dei bar, ristoranti, pub e altri canali horeca. Questi report offrono a fornitori, produttori e operatori di bevande dati e insight fondamentali derivati dai nostri strumenti di prim’ordine.
Allow: https://nielseniq.com/global/it/news-center/2020/attivarsi-per-la-fase-2-insight-gfk-su-largo-consumo-media-e-comunicazione/
Title: Attivarsi per la Fase 2: insight GfK su Largo Consumo, Media e Comunicazione
Description: GfK ha organizzato un nuovo momento di condivisione dedicato agli effetti di COVID-19 per offrire strumenti di conoscenza per affrontare la Fase 2.
Allow: https://nielseniq.com/global/it/insights/report/2024/il-vino-in-italia-report/
Title: Italy Wine Report - NIQ
Description: Il report completo fornisce insight approfonditi sulla categoria del vino in Italia, consentendo alle aziende di sfruttare diverse opportunità di mercato esplorando la portata delle opportunità del vino, la frequenza di consumo e le preferenze classificate per tipo di vino.​​​​​
Allow: https://nielseniq.com/global/it/news-center/2019/mercato-dei-grandi-elettrodomestici-segnali-positivi-gfk/
Title: Segnali positivi per il mercato globale del Grande Elettrodomestico
Description: Il mercato mondiale dei grandi elettrodomestici cresce del +2,7% nel primo semestre 2019
Allow: https://nielseniq.com/global/it/news-center/2019/elettronica-di-consumo-06-in-italia-nel-primo-trimestre-2019-gfk/
Title: Nel primo trimestre 2019 decresce del -0,6% il mercato italiano TCG
Description: Chiusura di trimestre leggermente negativa per il mercato italiano dell'elettronica di consumo: -0,6% nel Q1 2019 e un fatturato complessivo di 3,3 miliardi di euro.
Allow: https://nielseniq.com/global/it/insights/report/2025/horeca-italia-consumer-pulse-report-marzo-2025/
Title: HoReCa Italia Consumer Pulse Report: Marzo 2025 - NIQ
Description: Affidabile e riconosciuto nel settore delle bevande alcoliche a livello globale, il Monthly Horeca Consumer Pulse Report di CGA by NIQ offre una rapida istantanea dei bar, ristoranti, pub e altri canali horeca. Questi report offrono a fornitori, produttori e operatori di bevande dati e insight fondamentali derivati dai nostri strumenti di prim’ordine.
Allow: https://nielseniq.com/global/it/info/target-market/
Title: Target market - NIQ
Description: Qual è la definizione di mercato target e perché è importante? Cosa c'è da sapere sui tipi di mercato target, tra cui la segmentazione, la strategia e gli esempi.
Allow: https://nielseniq.com/global/it/news-center/2021/gfknewron-2-0-nuove-funzionalita-per-incrementare-i-ricavi-e-conquistare-market-share/
Title: gfknewron 2.0: nuove funzionalità per incrementare i ricavi e conquistare market share - NIQ
Description: Le funzionalità basate sull’AI di gfknewron consentono di ottenere previsioni migliori e più rapide per affrontare il contesto in rapida evoluzione
Allow: https://nielseniq.com/global/it/news-center/2022/mercato-tech-come-continuare-a-crescere-dopo-il-boom-della-pandemia/
Title: Mercato Tech: come continuare a crescere dopo il boom della pandemia? - NIQ
Description: Il report GfK "The State of Consumer Technology & Durables" fornisce un’analisi del mercato globale e delle strategie per mitigare le sfide della crisi.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/dati-per-pmi-nessuna-competenza-necessaria/
Title: Dati per PMI: nessuna competenza necessaria - NIQ
Description: L'analitica avanzata potrebbe sembrare qualcosa di incomprensibile, ma è più accessibile di quanto si possa pensare. Nel tuo viaggio alla scoperta delle informazioni, non esitare.
Allow: https://nielseniq.com/global/it/insights/education/2023/gfk-partecipa-alleffie-award-italy-2023/
Title: GfK partecipa all'Effie Award Italy 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2025/niq-a-linkontro-il-2025-nella-grande-distribuzione-si-apre-in-positivo-guardando-al-next-normal/
Title: NIQ a Linkontro: il 2025 nella Grande distribuzione si apre in positivo, guardando al Next Normal - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2021/gfk-certifica-gli-inediti-piu-ascoltati-di-x-factor-2021/
Title: GfK certifica gli inediti più ascoltati di X Factor 2021 - NIQ
Description: Gli inediti dei 12 concorrenti di #XF2021 saranno sottoposti al giudizio del pubblico. Leggi la notizia in merito alla collaborazione di GfK
Allow: https://nielseniq.com/global/it/news-center/2025/andamento-gdo-in-italia-secondo-le-rilevazioni-di-nielseniq-i-risultati-complessivi-del-2024-e-lanalisi-di-dicembre-2/
Title: Andamento GDO in Italia secondo le rilevazioni di NielsenIQ: i risultati complessivi del 2024 e l’analisi di dicembre - NIQ
Description: “Lo stato del Largo Consumo in Italia” di NielsenIQ analizza l’andamento dei consumi e delle abitudini di acquisto delle famiglie italiane nel 2024 e nel dicembre dello stesso anno, fornendo una panoramica precisa ed accurata della Grande Distribuzione Organizzata (GDO) nel nostro Paese.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/bellezza-affermare-la-propria-personalita-e-la-propria-unicita/
Title: "Bellezza: affermare la propria personalità e la propria unicità" - NIQ
Description: Gender fluidity, lotta al body shaming e agli stereotipi: i brand devono tenere sempre più conto della sensibilità dei consumatori. Leggi l'insight
Allow: https://nielseniq.com/global/it/insights/education/2022/come-ottimizzare-gli-scaffali-nel-2022-gli-ultimi-trend/
Title: Come ottimizzare gli scaffali nel 2022: gli ultimi trend - NIQ
Description: NielsenIQ ha creato una checklist di azioni che i marchi devono prendere in considerazione quando decidono lo spazio e l'assortimento in un contesto di inflazione crescente.
Allow: https://nielseniq.com/global/it/info/examples-of-competitive-pricing/
Title: Examples of competitive pricing - NIQ
Description: Per saperne di più sull'analisi dei prezzi competitivi con NIQ!
Allow: https://nielseniq.com/global/it/news-center/2021/il-processo-di-trasformazione-digitale-continua-la-sua-espansione/
Title: Il processo di trasformazione digitale continua la sua espansione - NIQ
Description: Nei primi nove mesi del 2021, il fatturato dei beni tecnologici ha raggiunto i 6,1 miliardi di Euro. Scopri i trend del settore IT rilevati da GfK
Allow: https://nielseniq.com/global/it/info/predatory-pricing/
Title: Predatory Pricing - NIQ
Description: Prezzi predatori ✓ Definizione ✓ Le aziende ne traggono davvero vantaggio ✓ Scopri come NIQ aiuta le aziende a definire una strategia di prezzo a lungo termine!
Allow: https://nielseniq.com/global/it/info/competitive-environment-analysis/
Title: Competitive environment analysis - NIQ
Description: Per saperne di più sull'analisi dell'ambiente competitivo con NIQ!
Allow: https://nielseniq.com/global/it/news-center/2020/verso-una-nuova-normalita-i-trend-di-tecnologia-e-retail-nella-fase-2/
Title: Verso una nuova normalità: i trend di Tecnologia e Retail nella Fase 2
Description: Nelle ultime settimane il mercato della Tecnologia di Consumo ha fatto registrare una forte crescita e tra gli italiani emergono nuovi bisogni e nuove abitudini di consumo.
Allow: https://nielseniq.com/global/it/insights/report/2022/landamento-del-canale-coffee-specialist-nel-1-quadrimestre-del-2022/
Title: L'andamento del canale Coffee Specialist nel 1° quadrimestre del 2022 - NIQ
Description: Dai dati relativi al primo quadrimestre emerge che il canale Coffee Specialist ha fatturato un totale di 60,7 milioni di Euro. Scopri tutti i dettagli
Allow: https://nielseniq.com/global/it/news-center/2023/niq-nomina-enzo-frasio-nuovo-ad-per-il-business-congiunto-in-italia/
Title: NIQ nomina Enzo Frasio nuovo AD per il business congiunto in Italia - NIQ
Description: Nel suo nuovo ruolo, Frasio sarà responsabile delle strategie di crescita e della leadership di mercato di NielsenIQ e GfK in Italia.
Allow: https://nielseniq.com/global/it/insights/report/2023/case-study-dal-lancio-di-un-nuovo-prodotto-a-1-milione-di-dollari-in-un-mese/
Title: Case Study: Dal lancio di un nuovo prodotto a 1.4 milione di dollari in un mese - NIQ
Description: Come Golden Monkey Food, grazie ai dati NIQ, ha trovato l'opportunità giusta e la garanzia dell'adeguatezza al marcato per il lancio di un nuovo item.
Allow: https://nielseniq.com/global/it/info/strategic-segmentation/
Title: Strategic segmentation - NIQ
Description: Segmentazione strategica ✓ Definizione ✓ Come e perché le aziende ne traggono vantaggio ✓ Scoprite come NIQ aiuta le aziende a creare segmentazioni strategiche!
Allow: https://nielseniq.com/global/it/news-center/2021/best-brands-2021-il-30-marzo-torna-il-premio-delle-marche/
Title: Best Brands 2021: il 30 marzo torna il premio delle marche - NIQ
Description: Best Brands torna il prossimo 30 marzo con un evento in diretta streaming. Novità di quest'anno la classifica Best Sustainability Brand che premia l’impegno sociale e ambientale delle aziende.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/fashion-tra-canale-digital-e-nuove-tendenze/
Title: Fashion: tra canale Digital e nuove tendenze - NIQ
Description: Cresce l'acquisto di abbigliamento online. I consumatori cercano comfort, stile personale e sostenibilità. Leggi l'insight
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-calo-dellindice-di-fiducia-dei-consumatori-gfk/
Title: COVID-19: crolla il sentiment dei consumatori europei a marzo 2020
Description: L'indice di fiducia dei consumatori europei, rilevato da GfK in 28 stati, si assesta a 13,6 punti a marzo 2020, con un trend negativo rispetto al mese precedente.
Allow: https://nielseniq.com/global/it/news-center/2019/trend-digitali-evento-gfk-alla-milano-digital-week/
Title: Trend digitali: evento GfK alla Milano Digital Week
Description: GfK Italia ha presentato oggi alcuni insight relativi alla Smart Home in occasione di un evento organizzato nell’ambito della Milano Digital Week.
Allow: https://nielseniq.com/global/it/insights/report/2025/horeca-italia-consumer-pulse-report/
Title: HoReCa Italia Consumer Pulse Report: Gennaio 2025 - NIQ
Description: Questo report mensile "Horeca Consumer Pulse" ha l'obiettivo di rilevare i modelli di consumo dei consumatori e come essi variano nel periodo di transizione da gennaio a febbraio 2025 in Italia.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/podcast-chi-sono-gli-ascoltatori-e-quali-contenuti-preferiscono/
Title: Podcast: chi sono gli ascoltatori e quali contenuti preferiscono - NIQ
Description: Sono quasi 4 milioni gli Italiani che ascoltano regolarmente Podcast in Italia. Un profilo dell'audience tracciato grazie ai dati GfK Sinottica.
Allow: https://nielseniq.com/global/it/news-center/2022/ecco-la-vera-total-audience-il-caso-festival-di-sanremo/
Title: Ecco la vera Total Audience: il caso Festival di Sanremo - NIQ
Description: Come e perché l’analisi della “Total Audience” tramite GfK Sinottica® aiuta a dimensionare correttamente l’evento televisivo dell’anno. Scopri i dettagli
Allow: https://nielseniq.com/global/it/news-center/2022/gfk-estende-le-rilevazioni-sulla-comunicazione-finanziaria/
Title: GfK estende le rilevazioni sulla comunicazione finanziaria - NIQ
Description: Per seguire in maniera più completa le dinamiche del mercato finanziario, GfK amplia lo storico Osservatorio MultifinTrack®. Leggi per approfondire
Allow: https://nielseniq.com/global/it/info/psychological-pricing/
Title: Psychological pricing - NIQ
Description: Sbloccate la potenza delle strategie di prezzo psicologiche con NIQ. Aumentate le vendite, migliorate la redditività e sfruttate la psicologia dei consumatori per ottenere prezzi eccellenti.
Allow: https://nielseniq.com/global/it/news-center/2021/gfk-insight-summit-2021-scopri-il-programma-dellevento/
Title: GfK Insight Summit 2021: scopri il programma dell'evento - NIQ
Description: Un grande evento digitale per scoprire i trend più importanti per il 2021
Allow: https://nielseniq.com/global/it/info/promotional-mix/
Title: Promotional mix - NIQ
Description: Drive sales growth with NIQ's Promotional Mix solutions. Learn elements, examples, and pricing strategies. Optimize your success with NIQ's expertise.
Allow: https://nielseniq.com/global/it/insights/education/2022/category-management-verso-un-linguaggio-comune-tra-retailer-e-manufacturer/
Title: Category Management: Linguaggio comune retailer & manufacturer
Description: Category Management unifica retailer e produttori: 8 passi per crescita categoria, soddisfazione shopper e sinergia operativa. Scopri di più!
Allow: https://nielseniq.com/global/it/industries/retail/win-with-price-and-promotion/
Title: Vincere con prezzi e promozioni
Description: Gestite prezzi e promozioni con le soluzioni NIQ basate sui dati. Migliorate le prestazioni, aumentate le vendite e la fidelizzazione dei clienti con l'ottimizzazione dei prezzi al dettaglio e l'analisi predittiva.
Allow: https://nielseniq.com/global/it/info/competitive-product-analysis/
Title: Competitive Product Analysis - NIQ
Description: Learn more about competitive product analysis with NIQ!
Allow: https://nielseniq.com/global/it/info/what-is-a-dynamic-market-model/
Title: What is a dynamic market model? - NIQ
Description: Market dynamics model ✓ Definition ✓ Why companies really benefit from it ✓ Learn how to implement market dynamics models into your company with NIQ!
Allow: https://nielseniq.com/global/it/insights/analysis/2021/quale-futuro-per-il-marketing-di-brand-nel-dopo-covid/
Title: Quale futuro per il marketing di Brand nel dopo Covid? - NIQ
Description: Perchè investire è ancora fondamentale per massimizzare la fedeltà al brand e ottenere una crescita sostenibile
Allow: https://nielseniq.com/global/it/info/brand-architecture/
Title: Brand architecture - NIQ
Description: Perché l'architettura del marchio è essenziale per le aziende? Ecco tutto quello che i leader dovrebbero sapere, dai tipi di framework agli alberi decisionali dell'architettura di marca.
Allow: https://nielseniq.com/global/it/insights/analysis/2022/i-quattro-consumatori-delle-piccole-e-medie-imprese/
Title: I quattro consumatori delle Piccole e Medie imprese - NIQ
Description: Scopri le varie tipologie di acquirenti: dai più agnostici in termini di scelta, fino a quelli con la più esclusiva preferenza di acquisto.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-service-brand-it/
Title: Best Brands Italy Service Brand - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/landing-page/nielseniq-bookdata-italy/
Title: NielsenIQ BookData Italy - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/info/competitive-strategy-analysis/
Title: Competitive strategy analysis - NIQ
Description: Analisi della strategia competitiva ✓ Definizione ✓ Che cos'è l'analisi competitiva e come NIQ aiuta a migliorare il successo delle aziende implementando questa strategia?
Allow: https://nielseniq.com/global/it/info/market-segmentation-examples/
Title: Market segmentation examples - NIQ
Description: Quali lezioni possono trarre le aziende dagli esempi di segmentazione del mercato e da quelli di aziende di successo come Tesco e Coca-Cola?
Allow: https://nielseniq.com/global/it/news-center/2022/il-mercato-italiano-della-tecnologia-di-consumo-svetta-a-92/
Title: Il mercato italiano della Tecnologia di consumo svetta a +9,2% - NIQ
Description: Il 2021 è stato un anno decisamente positivo per la Tecnologia di consumo. Scopri i dati rilevati da GfK sulle vendite, il valore complessivo del mercato.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-authentic-brand-it/
Title: Best Brands Italy AIthentic Brand - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/insights/education/2023/come-la-tua-strategia-di-prezzo-puo-aiutarti-a-stare-al-passo-con-linflazione/
Title: Come la tua strategia di prezzo può aiutarti a stare al passo con l'inflazione - NIQ
Description: L'inflazione è realtà e i costi sono aumentati. Qual è la tua prossima mossa? Ecco alcune considerazioni utili per definire una strategia di prezzo vincente.
Allow: https://nielseniq.com/global/it/info/what-is-global-market-dynamics/
Title: What is global market dynamics? - NIQ
Description: Esplorate l'importanza di comprendere le dinamiche del mercato globale, i loro effetti e il modo in cui i servizi di ricerca di mercato e analisi dei dati di NIQ possono aiutare le aziende ad adattarsi e a rimanere competitive.
Allow: https://nielseniq.com/global/it/news-center/2020/x-factor-2020-gfk-certifica-anche-questanno-gli-inediti-piu-ascoltati/
Title: X Factor 2020: GfK certifica anche quest’anno gli inediti più ascoltati - NIQ
Description: Il singolo meno ascoltato secondo le rilevazioni di GfK sulle piattaforme digitali sarà a rischio eliminazione la prossima puntata.
Allow: https://nielseniq.com/global/it/info/strategic-competitive-analysis/
Title: Strategic competitive analysis - NIQ
Description: Strategic competitive analysis ✓ Definition ✓ Do companies really benefit from it ✓ Learn how NIQ helps companies to set up a strategic competitive analysis now!
Allow: https://nielseniq.com/global/it/news-center/2023/top-of-the-music-fimi-gfk-tutte-le-novita-a-partire-dal-2024/
Title: Top Of The Music FIMI/GfK: tutte le novità a partire dal 2024 - NIQ
Description: Presentata oggi - nella cornice di Milano Music Week - la nuova metodologia applicata ai fini di classifiche e certificazioni a partire dal 2024.
Allow: https://nielseniq.com/global/it/info/customer-acquisition/
Title: Customer acquisition - NIQ
Description: Sbloccate le opportunità di crescita con le soluzioni di acquisizione clienti di NIQ. Guidate le conversioni, ottimizzate le strategie e raggiungete il vostro pubblico di riferimento. Aumenta il tuo business oggi stesso!
Allow: https://nielseniq.com/global/it/news-center/2022/gfk-lancia-sul-mercato-la-community-mamme-360/
Title: GfK lancia sul mercato la Community Mamme 360°® - NIQ
Description: GfK avvia una Web Community dedicata, GfK Mamme 360°®, per capire le mamme, target in continuo mutamento. Leggi la notizia
Allow: https://nielseniq.com/global/it/info/skimming-pricing/
Title: Skimming pricing - NIQ
Description: Scoprite il potere delle strategie di prezzo skimming per le aziende. Massimizzate la redditività, create un'immagine di marca premium e rivolgetevi a mercati di nicchia. Scoprite di più con NIQ.
Allow: https://nielseniq.com/global/it/news-center/2024/ia-generativa-e-ar-vr-due-trend-che-potrebbero-risollevare-la-telefonia/
Title: IA generativa e AR/VR: due trend che potrebbero risollevare la Telefonia - NIQ
Description: In vista del MWC, gli esperti di GfK fanno il punto su alcuni trend emergenti.
Allow: https://nielseniq.com/global/it/insights/education/2022/riequilibrare-lassortimento-retail-per-crescere-e-innovare-nei-mercati-in-riapertura/
Title: Ottimizzare l'assortimento per crescere, nonostante la complessità del 2022 - NIQ
Description: La rapida evoluzione delle dinamiche dei consumatori sta riscrivendo il libro dei giochi per l'assortimento al dettaglio, costringendo le aziende a essere proattive per tenere il passo
Allow: https://nielseniq.com/global/it/info/target-audience/
Title: Target audience - NIQ
Description: Ottenete una definizione completa di pubblico target, compresi tipi, esempi e una guida su come trovare il vostro pubblico target con un'analisi del pubblico target.
Allow: https://nielseniq.com/global/it/news-center/2021/massimizzare-la-crescita-aziendale-data-driven-gfk-lancia-la-nuova-piattaforma-basata-sullai-gfknewron/
Title: Massimizzare la crescita aziendale data-driven: GfK lancia la nuova piattaforma basata sull’AI “gfknewron” - NIQ
Description: Scopri di più su gfknewron, la piattaforma che fornisce Intelligence su mercati, consumatori e brand, combinando dati, analisi e previsioni basate sull'AI
Allow: https://nielseniq.com/global/it/info/value-proposition/
Title: Value proposition - NIQ
Description: Distinguetevi sul mercato con l'esperienza di NIQ nella proposta di valore. Sfruttate le intuizioni basate sui dati e perfezionate la vostra proposta di valore per ottenere il massimo impatto.
Allow: https://nielseniq.com/global/it/insights/analysis/2020/report-di-vendita-settimanali-per-punti-di-vendita-gfk/
Title: Scopri il potenziale tattico degli insight settimanali sulle vendite
Description: Il monitoraggio settimanale dei punti di vendita ti garantisce le informazioni necessarie per ottimizzare promozioni, lanci di prodotto e picchi stagionali.
Allow: https://nielseniq.com/global/it/info/marketing-automation/
Title: Marketing automation - NIQ
Description: Scoprite la potenza dell'automazione del marketing con NIQ. Semplificate le campagne, personalizzate le esperienze e fate crescere la vostra azienda.
Allow: https://nielseniq.com/global/it/insights/infographic/2022/gli-eventi-di-shopping-online-un-fenomeno-in-crescita/
Title: Gli eventi di shopping online: un fenomeno in crescita - NIQ
Description: I dati NielsenIQ mostrano cosa e come i consumatori rispondono ai principali eventi globali di shopping online
Allow: https://nielseniq.com/global/it/insights/education/2022/le-3-domande-chiave-sulla-strategia-di-distribuzione-per-le-pmi/
Title: Le 3 domande chiave sulla strategia di distribuzione per le PMI - NIQ
Description: Ci sono tre domande chiave sulla strategia di distribuzione a cui rispondere per rimanere al passo con i cambiamenti del mercato e vincere nella tua categoria.
Allow: https://nielseniq.com/global/it/info/marketing-funnel/
Title: Marketing funnel - NIQ
Description: Esplorate l'importanza di comprendere le dinamiche del mercato globale, i loro effetti e il modo in cui i servizi di ricerca di mercato e analisi dei dati di NIQ possono aiutare le aziende ad adattarsi e a rimanere competitive.
Allow: https://nielseniq.com/global/it/news-center/2019/x-factor-2019-dati-sugli-indediti-piu-ascoltati-gfk/
Title: X Factor 2019: GfK certifica gli inediti più ascoltati
Description: Gli inediti di #XF13 presentati e sottoposti al giudizio del pubblico: il singolo meno ascoltato sulle piattaforme digitali è a rischio eliminazione.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-future-brand-it/
Title: Best Brands Italy Future Brand - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2020/covid-19-nella-prima-settimana-84-per-il-mercato-italiano-della-tecnologia-di-consumo/
Title: COVID-19: nella prima settimana -8,4% per il mercato italiano della Tecnologia di consumo
Description: La paura legata al diffondersi del coronavirus nel nostro Paese sta già avendo i primi effetti sul mercato della Tecnologia: la scorsa settimana GfK ha registrato un calo delle vendite a valore pari al -8,4% rispetto alla media delle quattro settimane precedenti.
Allow: https://nielseniq.com/global/it/news-center/2025/nielseniq-integra-dati-retail-e-consumer-e-offre-una-prospettiva-unica-sui-consumatori-italiani/
Title: NielsenIQ integra dati Retail e Consumer e offre una prospettiva unica sui consumatori italiani - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/info/brand-equity/
Title: Brand equity - NIQ
Description: Cos'è la brand equity e perché è importante per le aziende? Scoprite come costruire, gestire e misurare la brand equity, con esempi, su NIQ.com.
Allow: https://nielseniq.com/global/it/insights/analysis/2020/localizzare-le-strategia-di-e-commerce-a-livello-locale-2/
Title: Localizzare le strategia di e-commerce a livello locale
Description: I dati GfK POS Tracking consentono di comprendere le dinamiche locali di ciascun canale e ottimizzare la strategia di e-commerce a livello internazionale.
Allow: https://nielseniq.com/global/it/news-center/2020/e-mobility-2020-vendite-monopattini-in-aumento-140-gfk/
Title: E-Mobility 2020: Vendite Monopattini in Aumento 140% | GfK - NIQ
Description: Complice il clima estivo e la voglia di mobilità sostenibile, tra gennaio e luglio 2020 c’è stato un boom di vendite per il comparto E-Mobility.
Allow: https://nielseniq.com/global/it/info/sales-cycle/
Title: Sales cycle - NIQ
Description: Semplificate il vostro ciclo di vendita, aumentate i ricavi e migliorate la soddisfazione dei clienti con NIQ. Scoprite oggi stesso la potenza dei processi di vendita ottimizzati!
Allow: https://nielseniq.com/global/it/news-center/2024/barometro-dei-consumi-di-niq-nel-2023-le-famiglie-italiane-hanno-speso-187-miliardi-di-euro-in-beni-di-consumo/
Title: Barometro dei Consumi di NIQ: nel 2023 le famiglie italiane hanno speso 187 miliardi di euro in beni di consumo - NIQ
Description: +7,9% a valore per il largo consumo, che ha raggiunto quota 134 MLD di spesa; alti e bassi per i prodotti tecnologici -1,1% a valore con 53 MLD di ricavi
Allow: https://nielseniq.com/global/it/insights/infographic/2022/in-quale-modo-linflazione-ha-condizionato-il-comportamento-dei-consumatori/
Title: In quale modo l'inflazione ha condizionato il comportamento dei consumatori? - NIQ
Description: I nuovi dati NielsenIQ forniscono le informazioni di cui rivenditori e produttori hanno bisogno per determinare come coinvolgere al meglio i consumatori durante questo periodo inflazionistico.
Allow: https://nielseniq.com/global/it/news-center/2020/black-friday-il-70-ne-approfittera-per-fare-i-regali-di-natale/
Title: Black Friday: il 70% ne approfitterà per fare i regali di Natale - NIQ
Description: In cima alla classifica dei 10 prodotti più acquistati durante il Black Friday per fare i regali di Natale ci sono i giocattoli
Allow: https://nielseniq.com/global/it/news-center/2023/il-mercato-td-globale-dallincertezza-alle-opportunita/
Title: Il mercato T&D globale, dall’incertezza alle opportunità - NIQ
Description: Scopri gli insight presentati da GfK in occasione di IFA Berlino 2023.
Allow: https://nielseniq.com/global/it/landing-page/best-brands-italy-growth-brand-it/
Title: Best Brands Italy Growth Brand - IT - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2020/tolo-tolo-porta-in-sala-2-milioni-di-persone-che-al-cinema-non-vanno-mai/
Title: Tolo Tolo porta in sala 2 milioni di persone che al cinema non vanno mai
Description: Secondo le rilevazioni GfK, l'ultima pellicola di Checco Zalone è stata vista da persone con un livello culturale ed economico medio-alto. E il 30% degli spettatori non ha visto altri film nel 2019.
Allow: https://nielseniq.com/global/it/news-center/2019/elettronica-di-consumo-mercato-stabile-nel-primo-semestre-2019-gfk/
Title: Stabile nel primo semestre 2019 (-0,1%) il mercato italiano della Tecnologia di Consumo
Description: Primo semestre piatto per il settore dell'elettronica di consumo in Italia: -0,1% nella prima metà del 2019, e un fatturato complessivo di 6,4 miliardi di euro.
Allow: https://nielseniq.com/global/it/insights/report/2025/trasforma-i-consumer-insight-in-opportunita-strategiche-nel-mercato-delle-bevande-in-italia/
Title: Trasforma i consumer insight in opportunità strategiche nel mercato delle bevande in Italia - NIQ
Description: Affidabile e riconosciuto nel settore delle bevande alcoliche a livello globale, il Monthly Horeca Consumer Pulse Report di CGA by NIQ offre una rapida istantanea dei bar, ristoranti, pub e altri canali horeca. Questi report offrono a fornitori, produttori e operatori di bevande dati e insight fondamentali derivati dai nostri strumenti di prim'ordine.
Allow: https://nielseniq.com/global/it/news-center/2022/gfk-estende-la-rilevazione-delle-vendite-di-capsule-e-cialde-da-caffe/
Title: GfK estende la rilevazione delle vendite di capsule e cialde da caffè - NIQ
Description: Il mercato di capsule e cialde da caffè continua a vivere un momento di forte crescita in Italia. GfK amplia la rilevazione. Leggi tutti i dettagli
Allow: https://nielseniq.com/global/it/news-center/2019/gli-eventi-gfk-a-mido-2019/
Title: Gli eventi GfK a MIDO 2019
Description: Scopri gli appuntamenti GfK alla fiera internazionale dell'Eyewear in programma a Milano dal 23 al 25 febbraio 2019.
Allow: https://nielseniq.com/global/it/news-center/2025/tecnologia-di-consumo-mercato-italiano-stabile-nel-2024-06/
Title: Tecnologia di Consumo: mercato italiano stabile nel 2024 (-0,6%) - NIQ
Description: Secondo i dati di GfK/NIQ le vendite di Tecnologia in Italia nel 2024 hanno visto un trend stabile e un giro d’affari di 16,2 miliardi di euro
Allow: https://nielseniq.com/global/it/news-center/2020/elettronica-di-consumo-mercato-globale-resiste-alla-pandemia-gfk/
Title: Elettronica di Consumo: Mercato Globale Resiste alla Pandemia | GfK - NIQ
Description: Nei primi sei mesi del 2020, il valore del mercato globale dei Technical Consumer Goods (TCG) è sceso a 306 miliardi di euro per effetto del Coronavirus.
Allow: https://nielseniq.com/global/it/info/premium-pricing/
Title: Premium pricing - NIQ
Description: Premium Pricing ✓ Definizione ✓ Perché le imprese e i marchi globali ne traggono vantaggio ✓ Scopri come NIQ ti aiuta a creare strategie di premium pricing per aumentare le vendite!
Allow: https://nielseniq.com/global/it/news-center/2019/vendite-tv-la-televisione-4k-e-ormai-lo-standard-gfk/
Title: Il 4K è diventato lo standard per il mercato TV
Description: Nella prima metà del 2019, GfK ha registrato un fatturato complessivo di 44 miliardi di euro per il mercato globale dei televisori (TV).
Allow: https://nielseniq.com/global/it/news-center/2022/nielseniq-e-gfk-si-uniscono-per-diventare-il-principale-fornitore-globale-di-informazioni-e-analisi-del-settore-retail-e-dei-consumatori/
Title: NielsenIQ e GfK si uniscono per diventare il principale fornitore globale di informazioni e analisi del settore retail e dei consumatori - NIQ
Description: L'unione di due leader globali, che forniscono servizi ai principali produttori e distributori, permetterà di completare l'offerta in ambito retail e consumer attraverso tecnologie all'avanguardia.
Allow: https://nielseniq.com/global/it/info/retail-pricing/
Title: Retail pricing - NIQ
Description: Massimizzate la redditività con le soluzioni di pricing al dettaglio di NIQ. Ottimizzate le strategie, acquisite conoscenze di mercato e guidate la crescita nel competitivo panorama della vendita al dettaglio.
Allow: https://nielseniq.com/global/it/info/competitive-pricing-strategy/
Title: Competitive pricing strategy - NIQ
Description: Sbloccate il successo con una strategia di prezzi competitivi. Guadagnate quote di mercato, incrementate i ricavi e superate la concorrenza con le soluzioni esperte di NIQ.
Allow: https://nielseniq.com/global/it/news-center/2020/black-friday-e-promozioni-di-fine-anno-1-italiano-su-2-pianifica-gia-di-fare-acquisti/
Title: Black Friday e promozioni di fine anno: 1 italiano su 2 pianifica già di fare acquisti - NIQ
Description: Gli eventi promozionali di fine anno sono un appuntamento molto atteso dai consumatori italiani e in particolare il Black Friday è diventato per molti un'occasione imperdibile per fare buoni affari.
Allow: https://nielseniq.com/global/it/news-center/2020/dal-black-friday-al-black-november-per-il-tech-la-crescita-delle-vendite-dura-tutto-il-mese/
Title: Dal Black Friday al Black November: per il Tech la crescita delle vendite dura tutto il mese - NIQ
Description: Il forte anticipo delle promozioni ha portato a un incremento delle vendite distribuito su tutto il mese di novembre
Allow: https://nielseniq.com/global/it/news-center/2023/le-sfide-per-i-cmo-in-uno-scenario-di-crisi-globale/
Title: Le sfide per i CMO in uno scenario di crisi globale - NIQ
Description: Un nuovo report internazionale di GfK mostra come, nonostante le turbolenze macroeconomiche e geopolitiche, i CMO sono ottimisti rispetto al futuro
Allow: https://nielseniq.com/global/it/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/news-center/2021/gfk-partecipa-al-festival-la-milanesiana-2021/
Title: GfK partecipa al festival La Milanesiana 2021 - NIQ
Description: Il presidente di GfK Italia ha presentato un'indagine sul futuro del mercato del Libro e dei lettori ad un evento introdotto dal Ministro Franceschini.
Allow: https://nielseniq.com/global/it/news-center/2020/pneumatici-a-giugno-torna-positivo-il-mercato-italiano/
Title: Pneumatici: a giugno torna positivo il mercato italiano - NIQ
Description: La ripresa della mobilità fa partire il mercato dopo alcuni mesi difficili: a giugno cresce del +6,3% il segmento Auto e del +5,1% il segmento Moto.
Allow: https://nielseniq.com/global/it/news-center/2023/niq-e-gfk-hanno-completato-la-loro-unione-dando-vita-alla-societa-di-consumer-intelligence-piu-importante-al-mondo/
Title: NIQ e GfK hanno completato la loro unione, dando vita alla società di consumer intelligence più importante al mondo. - NIQ
Description: NielsenIQ e GfK insieme offrono la Full View™, la visione più completa e chiara al mondo del comportamento d'acquisto dei consumatori, combinata con una copertura omnichannel senza pari, piattaforme di dati e analisi predittive.
Allow: https://nielseniq.com/global/it/landing-page/mettiti-in-mostra-a-linkontro-2025/
Title: Mettiti in mostra a Linkontro 2025 - NIQ
Description: Mettiti in mostra a Linkontro 2025, il luogo dove visione, competenza e passione costruiscono il domani del largo consumo.
Allow: https://nielseniq.com/global/it/news-center/2019/black-friday-2019-un-flat-friday-per-la-tecnologia-di-consumo-in-crescita-solo-lonline-31/
Title: Black Friday 2019: un “Flat Friday” per la Tecnologia di consumo, in crescita solo l’online (+31%)
Description: Il forte anticipo delle promozioni ha portato a una crescita delle vendite distribuita su tutto il mese di novembre.
Allow: https://nielseniq.com/global/it/info/customer-segmentation-examples/
Title: Customer segmentation examples - NIQ
Description: Esempi di segmentazione della clientela. Trovate qui, su NIQ, diversi esempi su come realizzare una segmentazione dei clienti di successo per la vostra azienda!
Allow: https://nielseniq.com/global/it/info/brand-positioning/
Title: Brand positioning - NIQ
Description: Cos'è il posizionamento del marchio e perché è importante? Scopri come costruire una dichiarazione di posizionamento del marchio, una strategia e molto altro su NIQ.com.
Allow: https://nielseniq.com/global/it/info/sales-promotion/
Title: Sales promotion - NIQ
Description: Massimizzate il potenziale di crescita con le strategie di promozione delle vendite. Scoprite i metodi, i vantaggi e gli svantaggi e sfruttate subito le intuizioni di mercato di NIQ!

## Solutions
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/
Title: Potenziare l'attivazione dell'e-commerce con analisi e piani tariffari
Description: Ottimizzate l'e-commerce, sviluppate assortimenti vincenti e gestite la supply chain con le nostre soluzioni analitiche. Migliorate l'attivazione dell'e-commerce ora!
Allow: https://nielseniq.com/global/it/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Ottimizza le modalità di condivisione delle informazioni tra i sistemi, favorendo nuove collaborazioni di successo.
Allow: https://nielseniq.com/global/it/solutions/innovation/
Title: Innovation: l’analisi predittiva per guidare nuovi prodotti
Description: Sfrutta analytics, neuroscienze e AI per identificare opportunità, testare packaging/concept e accelerare l’innovazione di prodotto.
Allow: https://nielseniq.com/global/it/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Strategie di segmentazione e di delimitazione dei consumatori per il mercato di riferimento
Description: Sbloccate il potenziale della vostra attività con un'accurata progettazione e segmentazione dei consumatori. Raggiungete il vostro pubblico di riferimento in modo efficace.
Allow: https://nielseniq.com/global/it/solutions/consumer-behavior-and-insights/
Title: Behavior consumer e insight omnicanale
Description: Accedi a dati omnicanale su comportamenti d’acquisto, panel rappresentativi e trend per strategie mirate e basate su insights.
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Ottimizzazione dell'assortimento e degli scaffali per una gestione di categoria di prim'ordine
Description: Ottimizzate l'esposizione a scaffale con i nostri servizi di assortimento ed esecuzione a scaffale. Migliorate la gestione delle categorie e incrementate le vendite oggi stesso!
Allow: https://nielseniq.com/global/it/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Offri prodotti e servizi dall'efficienza potenziata per massimizzare i tuoi risultati.
Allow: https://nielseniq.com/global/it/solutions/consumer-behavior-and-insights/customer-journey/
Title: Soluzioni per il Customer Journey per un'esperienza utente efficace
Description: Migliorate il vostro customer journey con analisi e ottimizzazioni strategiche. Migliorate i punti di contatto e aumentate il coinvolgimento. Iniziate a ottimizzare oggi stesso.
Allow: https://nielseniq.com/global/it/solutions/refine-your-assortment/
Title: Ottimizza l'Assortimento Prodotti con NielsenIQ Insights
Description: Identifica e introduci un mix di prodotti che soddisfi le esigenze del tuo mercato di riferimento.
Allow: https://nielseniq.com/global/it/solutions/artificial-intelligence/
Title: Intelligenza Artificiale nel Retail: Soluzioni Innovative
Description: Scopri come l'intelligenza artificiale di NielsenIQ trasforma il retail e il consumer insight. Esplora soluzioni innovative ora!
Allow: https://nielseniq.com/global/it/solutions/shelf-architect/
Title: Ottimizza il Posizionamento Prodotto con Shelf Architect
Description: Unifica e ottimizza le tue strategie di assortimento e spazio con una soluzione di dati end-to-end integrata.
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/supply-and-distribution/
Title: Semplificare le operazioni con strategie, soluzioni e servizi per l'approvvigionamento e la distribuzione
Description: Trasformate il vostro business con strategie efficienti di gestione della supply chain e della distribuzione. Ottimizzate la vostra strategia di supply chain per il successo. Agite subito!
Allow: https://nielseniq.com/global/it/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Crea, evolvi e commercializza i tuoi prodotti per ottenere una crescita costante del tuo business.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/
Title: Migliorare il ROI del marketing attraverso la strategia dei media
Description: Sviluppa una strategia omni‑canale con analytics per rafforzare il brand, incrementare il ROI e personalizzare l’esperienza del consumatore.
Allow: https://nielseniq.com/global/it/solutions/market-measurement/omnichannel-commerce/
Title: Ottimizzate la vostra crescita con le soluzioni di misurazione delle prestazioni di mercato e omnichannel
Description: Tracciate le vendite e le performance azionarie tra negozio, e-commerce e commercio omnichannel con le soluzioni di Market Performance e Omnichannel Measurement.
Allow: https://nielseniq.com/global/it/solutions/know-your-consumers/
Title: Know your consumers - NIQ
Description: Prendi decisioni incentrate sugli acquirenti, basandoti su un quadro completo delle loro abitudini e trend.
Allow: https://nielseniq.com/global/it/solutions/innovation/product-innovation/
Title: Aumentare l'innovazione di prodotto con la strategia di sviluppo e le soluzioni di differenziazione
Description: Promuovete l'innovazione di prodotto con il nostro processo di sviluppo strategico. Migliorate la differenziazione e i test per ottenere nuovi prodotti di successo. Iniziate a innovare oggi stesso!
Allow: https://nielseniq.com/global/it/solutions/innovation/packaging-design/
Title: Migliorare il processo di innovazione per progettare imballaggi personalizzati, sostenibili e di tendenza
Description: Anticipate le tendenze del packaging e create il massimo impatto con l'analisi del design del packaging personalizzato e le soluzioni di servizio. Rimanete al passo con le nostre tendenze di packaging. Ottimizzate subito il packaging dei vostri prodotti!
Allow: https://nielseniq.com/global/it/solutions/
Title: Maggiori informazioni per il tuo business - NIQ
Description: Le nostre soluzioni raccolgono i dettagli più granulari per ispirare grandi idee, permettendo ai leader di visualizzare il futuro e di intraprendere azioni decisive.
Allow: https://nielseniq.com/global/it/solutions/nielseniq-on-premise/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ On-Premise - NIQ
Description: I piani azionabili richiedono insight imparziali Migliora la tua visione del settore on-premise con una misurazione affidabile e rappresentativa delle performance. Grazie a NielsenIQ On-Premise è possibile redigere piani completi e azionabili e prendere decisioni efficienti sui canali off- e on-premise.
Allow: https://nielseniq.com/global/it/solutions/market-measurement/growth-strategy/
Title: Identificare le opportunità di mercato per guidare la strategia di crescita aziendale
Description: Scoprite le opportunità di crescita in nuovi mercati e canali. Aumentare le vendite, la quota di mercato e la crescita aziendale con una strategia di crescita strategica.
Allow: https://nielseniq.com/global/it/solutions/market-measurement/
Title: Aumentate la vostra quota di mercato con analisi di mercato complete
Description: Guadagnate quote di mercato e fate crescere il vostro business con analisi complete delle performance nelle varie categorie e nei mercati globali.
Allow: https://nielseniq.com/global/it/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: Con l'accesso a reporting sempre attivi e flessibili per i mercati internazionali, avrai una visione completa delle dinamiche del mercato globale e la possibilità di posizionare strategicamente la tua azienda in nuovi territori.
Allow: https://nielseniq.com/global/it/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Rivela la storia dietro le tue entrate per individuare e perseguire tutte le opportunità di crescita.
Allow: https://nielseniq.com/global/it/solutions/market-measurement/market-trends-measurement/
Title: Conoscere le tendenze di mercato e rimanere informati sui mercati globali emergenti e in crescita
Description: Rimanete al passo con i trend di mercato attuali. Scoprite le tendenze del mercato globale e le tendenze delle quote di mercato. Esplorate ora per prendere decisioni informate!
Allow: https://nielseniq.com/global/it/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Approfondimenti e previsioni di mercato basati sulle tendenze del comportamento dei consumatori
Description: Rimanete al passo con le ultime tendenze dei consumatori. Scoprite gli approfondimenti sul comportamento dei consumatori, le analisi di mercato e i mercati emergenti. Agite ora.
Allow: https://nielseniq.com/global/it/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Implementa dei modelli granulari flessibili, al fine di estendere la disponibilità dei tuoi prodotti.
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Data Impact di NielsenIQ: Soluzioni Analitiche Avanzate
Description: Una piattaforma intuitiva che fornisce ai marchi un'analisi dell'e-commerce efficace. La raccolta di dati distinti sulle fonti online fornisce indicazioni affidabili per incrementare le vendite, la visibilità e la disponibilità.
Allow: https://nielseniq.com/global/it/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Una suite di strumenti digitali di facile utilizzo che permette ai team di accedere, comprendere e agire sui dati in modo semplice, rapido ed efficace.
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Aumentare i profitti con soluzioni e servizi di strategia di prezzi e promozioni
Description: Implementate strategie di prezzo e promozione efficaci con i nostri servizi di esperti. Massimizzate i profitti con l'ottimizzazione dinamica di prezzi e promozioni. Aumentate subito le vendite!
Allow: https://nielseniq.com/global/it/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Gli shopper ti stanno dicendo ciò che vogliono, ma tu li stai ascoltando? Utilizza gli attributi del prodotto per comprendere i fattori di crescita delle tue categorie e dei tuoi negozi. Crea delle strategie di marketing informate grazie all'analisi della performance di caratteristiche dietetiche, sostenibilità e clean label per conquistare i consumatori più esigenti.
Allow: https://nielseniq.com/global/it/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Strategia di analisi degli acquirenti - Analisi del comportamento dei clienti
Description: Ottenete preziose informazioni sugli acquirenti con i nostri strumenti di analisi del comportamento dei clienti. Migliorate la vostra strategia e aumentate le vendite. Scoprite di più oggi stesso!
Allow: https://nielseniq.com/global/it/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: Velocità senza compromessi. Analizza l'innovazione alla velocità più adatta senza ridurre l'affidabilità o la qualità desiderata.
Allow: https://nielseniq.com/global/it/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
BASES Innovation Measurement - NIQ
Description: Misurazione, monitoraggio e gestione del lancio di nuovi prodotti in tempo reale.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/product-content/
Title: Imparare la strategia, la gestione e le soluzioni per i contenuti dei prodotti
Description: Creare e distribuire contenuti di prodotto che migliorino la scopribilità e l'ottimizzazione della ricerca. Ottimizzate i contenuti dei prodotti sui vari canali per incrementare le vendite.
Allow: https://nielseniq.com/global/it/solutions/e-commerce-measurement/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
E-commerce Measurement - NIQ
Description: Le decisioni digitali devono essere data-driven. Chiudi i punti ciechi online misurando le performance competitive e le opportunità di mercato. Scopri dati di vendita più esaustivi all’interno del canale in più rapida crescita del settore. Scopri dati di vendita più esaustivi all’interno del canale in più rapida crescita del settore.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/brand-strategy/
Title: Rafforzare la strategia del marchio con le soluzioni di NIQ
Description: Creare brand equity e awareness con una solida strategia di marca. Scoprite come creare una strategia di marca vincente per elevare il vostro business.
Allow: https://nielseniq.com/global/it/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Ottimizzazione Assortimento e Spazio - NielsenIQ Italia
Description: Pianifica ed esegui la tua strategia a scaffale con una soluzione integrata basata sul cloud. Grazie ai dati di vendita più recenti, puoi creare un assortimento localizzato e consapevole dello spazio ottimizzando le vendite.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Soluzioni per Segmentazione, Targeting e Posizionamento
Description: Ottimizza le strategie di brand con dati per targeting e posizionamento efficaci. Scopri le soluzioni NielsenIQ per il tuo successo.
Allow: https://nielseniq.com/global/it/solutions/route-to-market/
Title: Route-to-market - NIQ
Description: Identifica nuove opportunità di guadagno e quantifica l’impatto dei potenziali output, dei media e delle attivazioni in-store a livello locale, in base alla composizione geografica e demografica.
Allow: https://nielseniq.com/global/it/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/it/solutions/quest-for-next/
Title: Scopri la crescita con la Quest for Next di NIQ
Description: Esplora la Quest for Next di NIQ e scopri opportunità di crescita con insight basati su IA e analisi di mercato complete.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/audiences-and-personalization/
Title: Audience e personalizzazione per il tuo brand
Description: Scopri come segmentare il pubblico e offrire esperienze personalizzate per potenziare il tuo brand. Contattaci per una demo.
Allow: https://nielseniq.com/global/it/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/it/solutions/retail-measurement-services/
Title: Retail Measurement Services - NIQ
Description: L'incertezza rovina anche i piani migliori. Fai chiarezza sui dettagli e i fatti più importanti sulla performance del tuo prodotto con dati completi sul punto vendita. Traccia le vendite nei canali chiave, nei retailer e nei mercati, adattando e migliorando le tue strategie con fiducia.
Allow: https://nielseniq.com/global/it/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Sincronizza il tuo budget e la tua sequenza temporale. L'esperienza positiva del consumatore è il più importante fattore predittivo di successo per i nuovi prodotti. BASES Quick Use consente ai consumatori di interagire con i nuovi prodotti direttamente da casa e di fornire insight chiave in soli 15 giorni.
Allow: https://nielseniq.com/global/it/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Simula una gamma di nuove opzioni di crescita per scoprire l'opportunità più giusta per il tuo business.
Allow: https://nielseniq.com/global/it/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Con il passare del tempo le categorie e gli acquirenti cambiano e si evolvono. Confronta il tuo packaging con la concorrenza per valutarne i punti di forza e di debolezza.
Allow: https://nielseniq.com/global/it/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Sfrutta al massimo il design del tuo packaging per aprirti a nuove opportunità.
Allow: https://nielseniq.com/global/it/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: Valutazione in un giorno di una vasta gamma di idee innovative per nuovi prodotti.
Allow: https://nielseniq.com/global/it/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Trova il "luogo" delle tue vendite Grazie a insight basati sulla posizione e a livello di negozio, è possibile prendere decisioni di distribuzione informate con facilità. Controlla la tua copertura retail e individua le opportunità per espandere la portata del tuo brand nei principali canali retail e on-premise.
Allow: https://nielseniq.com/global/it/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Qualifica il tuo packaging all'interno del percorso di acquisto completo.
Allow: https://nielseniq.com/global/it/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Condividi l'accesso a scansioni, panel e dati di loyalty tra i tuoi partner retail o manufacturer con uno strumento in continuo aggiornamento con le ultime definizioni e processi retailer. Risparmia tempo e segui una linea comune per crescere insieme.
Allow: https://nielseniq.com/global/it/solutions/brand-and-media/marketing-effectiveness/
Title: Marketing Effectiveness – Ottimizza ROI e misura campagne
Description: NIQ Marketing Effectiveness: monitora in tempo reale creatività, mix media e ROI. Massimizza impatto pubblicitario in modo dati-driven!
Allow: https://nielseniq.com/global/it/solutions/analytics-and-activation/e-commerce-activation/
Title: Ottimizzare la strategia e l'attivazione dell'e-commerce
Description: Lanciate il vostro sito di e-commerce con le nostre comprovate strategie di ottimizzazione. Massimizzate la crescita e le vendite. Attivate il vostro successo nell'e-commerce oggi stesso!
Allow: https://nielseniq.com/global/it/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: La tua ricerca presenta un problema di accuratezza. Immergiti nelle decisioni di consumo dei tuoi clienti, in qualsiasi luogo e momento, e nelle motivazioni che guidano tali scelte attraverso la raccolta di dati mobili in tempo reale.
Allow: https://nielseniq.com/global/it/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: I partner più affidabili utilizzano i dati di NielsenIQ. Rendi funzionali i tuoi dati creando un impatto ancora maggiore con Connect Partner Network. Ottieni maggiori insight, consultali più facilmente e trasformali in soluzioni azionabili per il tuo business.

# Language: pt

## Contact
Allow: https://nielseniq.com/global/pt/about-us/contact-us/
Title: Contate-nos - NIQ
Description: NielsenIQ quer escutar você. Nos pergunto sobre nossos produtos, nos envie seu feedback ou conheça mais sobre oportunidades de carreira aqui.

## Miscellaneous
Allow: https://nielseniq.com/global/pt/
Title: NIQ - A empresa líder mundial em inteligência sobre o consumidor
Description: Oferecemos o Full View™. O entendimento mais completo e claro do mundo sobre o comportamento de compra do consumidor, que revela novos caminhos para o crescimento.
Allow: https://nielseniq.com/global/pt/insights/education/2024/a-retomada-da-forca-do-crescimento-do-ecommerce-brasileiro/
Title: A retomada da força do crescimento do e-commerce brasileiro - NIQ
Description: Descubra como o e-commerce brasileiro está se recuperando e crescendo em 2024. Insights exclusivos aqui. Explore agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2015/escolhas-sustentaveis-como-empresas-socialmente-responsaveis-lucram-com-isso/
Title: Escolhas sustentáveis: Como empresas responsáveis lucram
Description: Descubra como empresas socialmente responsáveis lucram com escolhas sustentáveis. Leia mais e inspire-se a agir!
Allow: https://nielseniq.com/global/pt/about-us/
Title: About us - The Full View - NIQ
Description: NielsenIQ tem sido o líder no segmento de pesquisa de mercado de FMCG como de inteligência do consumidor a quase um século. Conhecida por sua cobertura onmichannel global e cultura corporativa....
Allow: https://nielseniq.com/global/pt/insights/education/2024/a-trajetoria-ascendente-do-e-commerce-brasileiro/
Title: A trajetória ascendente do e-commerce brasileiro em 2023 - NIQ
Description: Descubra a evolução do e-commerce no Brasil e prepare-se para as tendências de 2024. Leia mais e fique à frente!
Allow: https://nielseniq.com/global/pt/landing-page/ebit/nielseniq-ebit-brasil/sou-consumidor/
Title: Sou consumidor - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/os-diferentes-consumidores-saudaveis-no-brasil/
Title: Os diferentes consumidores saudáveis no Brasil - NIQ
Description: Conheça os segmentos e canais de compra dos dos cinco grupos de consumidores saudáveis e as categorias mais consumidas por cada segmento.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/eventos-globais-de-compras-online-apresentam-enormes-oportunidades-para-as-marcas/
Title: Black Friday & eventos globais: oportunidades online
Description: Explore como eventos como Black Friday ampliam as vendas online — insights de tendências, comportamento do consumidor e estratégias de marca.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/o-que-e-onde-os-brasileiros-compram-durante-a-black-friday-e-as-festas-de-fim-de-ano/
Title: Black Friday e Festas: Tendências de Consumo no Brasil
Description: Black Friday, Natal e Ano Novo representam as maiores semanas de vendas para eletrodomésticos e categorias relacionadas a feriados.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/a-evolucao-do-e-commerce-a-nivel-mundial/
Title: A evolução do e-commerce a nível mundial - NIQ
Description: Antes, os principais temas e questões associados ao e-commerce estavam em torno da confiança dos consumidores e das barreiras - hoje, as empresas se concentram na entrega eficiente e na experiência online dos usuários como resposta às necessidades dos shoppers online.
Allow: https://nielseniq.com/global/pt/landing-page/spend-z/
Title: Descubra Spend Z: Insights para Conectar com a Geração Z
Description: A Geração Z muda tudo - o mais recente relatório da NIQ tem tudo o que você precisa para saber o que a atrai e gera lealdade.
Allow: https://nielseniq.com/global/pt/insights/education/2024/mid-year-consumer-outlook-brasil/
Title: Consumo no Brasil: cautela e mudanças em 2025
Description: Descubra as tendências de consumo no Brasil para 2024 com insights exclusivos da NielsenIQ. Acesse agora e antecipe o mercado!
Allow: https://nielseniq.com/global/pt/industries/consumer-packaged-goods/beauty/
Title: Insights abrangentes sobre o setor de beleza e cuidados pessoais
Description: Descubra insights e análises para o setor de beleza e cuidados pessoais. Impulsione o crescimento com estratégias baseadas em dados da pesquisa de mercado e dos dados do consumidor da NIQ.
Allow: https://nielseniq.com/global/pt/about-us/diversity-and-inclusion/
Title: Diversidade e Inclusão na NielsenIQ: Compromisso Global
Description: Descubra como a NielsenIQ promove diversidade e inclusão para inovar no mercado. Junte-se a nós nessa jornada!
Allow: https://nielseniq.com/global/pt/industries/financial-services/
Title: Serviços Financeiros: dados omnicanal para decisões estratégicas
Description: Capacite bancos, PE e hedge com Full View™ do consumidor financeiro: análise omnicanal, dados alternativos e insights para crescimento.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/como-lidar-com-estrategias-de-precos-numa-economia-inflacionaria/
Title: Como lidar com estratégias de preços numa economia inflacionária - NIQ
Description: Uma análise da importância do pricing no momento atual, bem como as variáveis-chave da análise e as etapas para definir uma arquitetura de preços correta.
Allow: https://nielseniq.com/global/pt/industries/small-and-medium-business/
Title: Pesquisa de mercado para pequenas e médias empresas
Description: Acesse insights de dados para impulsionar o crescimento de sua marca desafiadora com a NielsenIQ. Tome decisões informadas com nossas soluções de dados abrangentes.
Allow: https://nielseniq.com/global/pt/landing-page/newsletters-at-nielseniq/
Title: Descubra Insights de Mercado com a Newsletter da NielsenIQ
Description: Receba insights atualizados sobre o mercado diretamente em sua caixa de entrada semanalmente.
Allow: https://nielseniq.com/global/pt/insights/report/2021/bebidas-carnaval-2021/
Title: Bebidas Carnaval 2021 - NIQ
Description: Descubra tendências e insights sobre bebidas no Carnaval 2021 com nosso relatório detalhado. Acesse agora para mais informações!
Allow: https://nielseniq.com/global/pt/industries/consumer-packaged-goods/packaging/
Title: Otimize o sucesso do varejo com insights sobre embalagens
Description: Descubra tendências e percepções de design de embalagens de ponta para aprimorar sua estratégia de inovação e vendas no varejo. Os dados da NielsenIQ ajudam você a obter a Full ViewTM da medição de vendas e do comportamento do consumidor para maximizar a inovação e o crescimento.
Allow: https://nielseniq.com/global/pt/industries/
Title: Análise do setor, inteligência de mercado e percepções de setores
Description: Explore insights de dados em setores como CPG, Beleza, Varejo, Tecnologia e muito mais. Acesse tendências e análises baseadas em dados.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/como-a-inflacao-esta-afetando-as-vendas-de-marcas-proprias-globalmente/
Title: Como a inflação está afetando as vendas de marcas próprias globalmente? - NIQ
Description: Os dados das vendas de varejo de FMCG da NielsenIQ para o segundo trimestre de 2022 mostram uma tendência crescente nas vendas de marcas próprias em várias regiões ao redor do mundo.
Allow: https://nielseniq.com/global/pt/insights/commentary/2021/alem-da-loja-a-casa-e-o-novo-epicentro-do-consumo/
Title: Além da loja: A casa é o novo epicentro do consumo - NIQ
Description: As marcas devem se concentrar em entender o consumo em casa, só então poderão saber a origem do comportamento de seu consumidor.
Allow: https://nielseniq.com/global/pt/insights/analysis/2023/perspectivas-de-consumo-na-industria-farmaceutica/
Title: Perspectivas de consumo na indústria Farmacêutica - NIQ
Description: Obtenha uma visão completa do consumo no canal farmacêutico em um só lugar
Allow: https://nielseniq.com/global/pt/legal/cookies-and-other-tracking-technologies/
Title: Política de Cookies da NielsenIQ: Tecnologias de Rastreamento
Description: Descubra como a NielsenIQ utiliza cookies e tecnologias de rastreamento para melhorar sua experiência online. Saiba mais agora!
Allow: https://nielseniq.com/global/pt/insights/report/2022/copa-do-mundo-2022/
Title: Copa do Mundo 2022 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/report/2022/marcas-proprias/
Title: Marcas próprias - NIQ
Description: Descubra insights exclusivos sobre marcas próprias em 2022 no relatório da NielsenIQ. Acesse agora e saiba mais!
Allow: https://nielseniq.com/global/pt/insights/education/2022/como-melhorar-a-experiencia-das-compras-online/
Title: Como melhorar a experiência das compras online - NIQ
Description: Canalizar os consumidores e manter sua atenção se tornaram grandes desafios no espaço online. Como os marqueteiros podem manter seus shoppers online engajados e até mesmo trazê-los de volta? A NielsenIQ oferece algumas orientações para o futuro a fim de melhorar a experiência do consumidor. 
Allow: https://nielseniq.com/global/pt/news-center/2019/o-mercado-global-de-audio-continua-em-trajetoria-de-crescimento/
Title: O mercado global de áudio continua em trajetória de crescimento
Description: Entre Janeiro e Junho de 2019, a GfK registou um total de vendas de €7,9 mil milhões para o mercado global de dispositivos de áudio, excluindo a América do Norte.
Allow: https://nielseniq.com/global/pt/insights/report/2021/festa-junina-2021/
Title: Festa Junina 2021 - NIQ
Description: Descubra tendências e insights exclusivos sobre a Festa Junina 2021 no Brasil. Acesse o relatório completo agora e antecipe o mercado!
Allow: https://nielseniq.com/global/pt/insights/report/2023/o-futuro-das-pequenas-e-medias-empresas-an-inside-look-relatorio-da-america-latina/
Title: PMEs LatAm 2023 – Desafios, Oportunidades e Crescimento
Description: 61 % das PMEs temem inflação; 66 % usam dados no planejamento. Descubra riscos, distribuição, preço e estratégias com força agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/a-conexao-emocional-que-seu-consumidor-quer/
Title: A conexão emocional que seu consumidor quer - NIQ
Description: Os consumidores estão procurando produtos com os quais consigam construir conexões emocionais, dar a eles um senso de orgulho e despertar seu interesse.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/bilhoes-em-gastos-de-consumo-estao-mudando-a-medida-que-a-covid-19-forca-uma-interrupcao-generalizada-no-varejo/
Title: Gastos no varejo mudam com impacto da COVID‑19
Description: Many of the world's top revenue-generating grocery stores are facing sweeping changes in consumer behavior as people change where they shop.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/priorize-os-fatores-estrategicos-de-consumo-nos-lares-brasileiros-e-latino-americanos/
Title: Consumo lares LatAm – Fatores estratégicos 2021
Description: Os lares brasileiros e latino-americanos estão aumentando seus gastos. Descubra os fatores únicos que determinam suas decisões de consumo.
Allow: https://nielseniq.com/global/pt/insights/education/2022/o-valor-da-incrementalidade-um-olhar-sobre-o-panorama-global-do-sortimento/
Title: O valor da incrementalidade: um olhar sobre o panorama global do sortimento - NIQ
Description: No mundo do varejo, olhar exclusivamente para números de vendas não nos dá uma visão holística sobre que produtos resultarão em loja.
Allow: https://nielseniq.com/global/pt/insights/education/2022/5-passos-para-uma-estrategia-de-precos-eficiente-e-gestao-de-promocoes-no-novo-normal/
Title: 5 passos para preços eficazes e promoções no novo normal
Description: Aprenda os 5 passos essenciais para criar estratégias de preço e promoção eficientes que maximizem ROI e fidelizem consumidores no novo normal.
Allow: https://nielseniq.com/global/pt/insights/report/2023/tendencias-niq-t422/
Title: Tendências NIQ T4'22 - NIQ
Description: Saiba das movimentações do varejo em 2022 além das principais tendências para o mercado em 2023. Como adequar às sazonalidades e eventos
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/encontre-na-america-latina-licoes-sobre-como-se-preparar-para-a-inflacao/
Title: Encontre na América Latina lições sobre como se preparar para a inflação - NIQ
Description: There are lessons from Latin America that give visibility into how to prepare for inflation by understanding how consumers behave and how brands can respond within an enduring inflationary environment.
Allow: https://nielseniq.com/global/pt/industries/retail/
Title: Impulsione a recompra com insights do varejo
Description: Descubra o que motiva a recompra, identifique produtos-chave e refine suas estratégias de varejo para promover lealdade e relacionamento.
Allow: https://nielseniq.com/global/pt/insights/analysis/2020/covid-19-comportamento-das-vendas-online-no-brasil/
Title: COVID-19: Comportamento das vendas online no Brasil - NIQ
Description: Descubra como a COVID-19 transformou as vendas online no Brasil. Análises detalhadas e tendências de mercado. Leia mais agora!
Allow: https://nielseniq.com/global/pt/insights/report/2022/tendencias-de-sortimento-2021/
Title: Tendências de Sortimento 2021 - NIQ
Description: Descubra as principais tendências de sortimento de 2021 que podem impulsionar suas vendas. Baixe o relatório completo agora!
Allow: https://nielseniq.com/global/pt/news-center/2017/cresce-preocupacao-do-consumidor-brasileiro-em-relacao-ao-meio-ambiente/
Title: Cresce preocupação do consumidor brasileiro em relação ao meio ambiente
Description: Cresce preocupação do consumidor brasileiro em relação ao meio ambiente
Allow: https://nielseniq.com/global/pt/insights/analysis/2023/optimizar-a-distribuicao-de-produtos-comece-aqui/
Title: Optimizar a distribuição de produtos? Comece aqui. - NIQ
Description: A distribuição de um produto de grande consumo ou de CPG é dispendiosa. Esta é uma importante razão para pôr a sua estratégia em prática! Aqui está tudo o que precisa de compreender e saber sobre a distribuição de produtos, e como pôr em prática o melhor plano para a sua marca.
Allow: https://nielseniq.com/global/pt/landing-page/ebit/nielseniq-ebit-brasil/medalhas/
Title: Medalhas - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/education/2021/2021-termina-o-que-esperar-em-2022-no-mercado-brasileiro/
Title: 2021 termina, o que esperar em 2022 no mercado brasileiro? - NIQ
Description: Descubra quais eram as principais tendências de consumo no mercado brasileiro em 2021 e o que esperar em 2022.
Allow: https://nielseniq.com/global/pt/news-center/2019/produtos-de-cuidados-pessoais-devem-ser-os-mais-procurados-no-dia-dos-pais/
Title: Produtos de cuidados pessoais devem ser os mais procurados no Dia dos Pais
Description: Smartphones, caixas de som bluetooth, games e até smartwatches também devem ter bom desempenho na data
Allow: https://nielseniq.com/global/pt/insights/infographic/2016/maior-levantamento-socieconomico-lse-feito-no-brasil/
Title: Maior Levantamento Socieconômico (LSE) feito no Brasil
Description: O Levantamento Socioeconômico (LSE) nos permitiu montar um painel de TV que representa de forma fidedigna a distribuição da população brasileira.
Allow: https://nielseniq.com/global/pt/news-center/2016/de-bombeiros-a-politicos-quais-as-profissoes-em-que-os-cidadaos-mais-confiam/
Title: De bombeiros a políticos, quais as profissões em que os cidadãos mais confiam?
Description: O Estudo “Confiança nas Profissões” de 2016, realizado pela GfK Verein, apresenta as principais conclusões sobre o nível de confiança em 32 profissões, dos sectores público e privado, com as quais os cidadãos direta ou indiretamente têm contato no seu dia-a-dia.
Allow: https://nielseniq.com/global/pt/insights/education/2022/o-valor-das-falhas-no-mundo-das-pmes/
Title: O valor das falhas no mundo das PMEs - NIQ
Description: Todas as empresas de FMCG devem tomar decisões estratégicas para manter sua posição no mercado e crescer. Porém, nem todas as decisões chegam a resultados desejados, mas aprender com falhas pode ajudar as PMEs a tomar decisões mais confiantes que levam ao crescimento.
Allow: https://nielseniq.com/global/pt/insights/success-story/2022/aquecimento-das-vendas-no-varejo-como-a-conagra-brands-cresceu-150-na-categoria-de-alimentos-congelados-no-principal-varejista-de-medicamentos/
Title: Conagra: +150% em alimentos congelados na farmácia
Description: Conagra gerou crescimento repentino de +150% em congelados após ação de sortimento e colaboração com varejista durante a pandemia.
Allow: https://nielseniq.com/global/pt/insights/education/2022/a-aposta-de-crescimento-3-fontes-que-influenciam-a-tomada-de-decisao/
Title: A aposta de crescimento: 3 fontes que influenciam a tomada de decisão - NIQ
Description: Decidir sobre as oportunidades de crescimento para pequenos e médios fabricantes de produtos de giro rápido (FMCG) pode ser um desafio. A confiança é baseada em dados precisos e análises comprovadas.
Allow: https://nielseniq.com/global/pt/news-center/2019/vendas-globais-de-smartphones-atingiram-us522-bilhoes-em-2018/
Title: Vendas globais de smartphones atingiram US$522 bilhões em 2018
Description: A reivindicação de uma participação de 44% de smartphones, telefones celulares e wearables ainda é a força motriz no mercado de bens de consumo técnicos
Allow: https://nielseniq.com/global/pt/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/multimedia/2021/cinco-verdades-sobre-o-consumo-dos-lares-brasileiros-e-latino-americanos/
Title: 5 verdades sobre o consumo familiar na América Latina
Description: Aprenda com os especialistas do Painel de Lares da NielsenIQ e considere estes fatores ao administrar sua estratégia.
Allow: https://nielseniq.com/global/pt/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/education/2022/a-industria-de-fmcg-pode-se-dar-ao-luxo-perder-bilhoes-em-gondolas-vazias/
Title: A indústria de FMCG pode se dar ao luxo perder bilhões em Gôndolas vazias? - NIQ
Description: Veja como os fabricantes e varejistas de FMCG podem otimizar suas gôndolas evitando perdas contínuas.
Allow: https://nielseniq.com/global/pt/industries/retail/collaborate-with-your-suppliers/
Title: Maximize a lucratividade e estimule o crescimento mútuo com as soluções estratégicas de colaboração de fornecedores da NIQ.
Description: Use uma fonte de verdade para aproveitar insights compartilhados e análises de mídia de varejo, otimizar comunicações e ativações de ponta a ponta e monetizar seus dados para obter novos fluxos de receita.
Allow: https://nielseniq.com/global/pt/landing-page/comprar-estudos/
Title: Comprar estudos - NIQ
Description: Obtenha relatórios de mercado rápidos para conhecer as demandas do consumidor e acelerar suas vendas.
Allow: https://nielseniq.com/global/pt/insights/commentary/2021/5-conselhos-para-lidar-com-a-inflacao-de-precos/
Title: 5 conselhos para lidar com a inflação de preços - NIQ
Description: NielsenIQ identifica 5 facilitadores críticos para alavancar uma estratégia de preços
Allow: https://nielseniq.com/global/pt/careers/global-employment-standards/
Title: Oportunidades de Carreira Global na NielsenIQ: Padrões e Ética
Description: Descubra os padrões globais de emprego da NielsenIQ e junte-se a nós para uma carreira transformadora. Explore oportunidades agora!
Allow: https://nielseniq.com/global/pt/industries/retail/activate-personalized-experiences/
Title: Revolucione o envolvimento do cliente no futuro do varejo com experiências personalizadas.
Description: Ofereça marketing impactante e em tempo real que repercuta em compradores individuais usando ferramentas avançadas de personalização e insights de fidelidade.
Allow: https://nielseniq.com/global/pt/insights/analysis/2016/tendencias-de-consumo-para-a-mulher-brasileira/
Title: Tendências de consumo para a mulher brasileira - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/webinar/2024/gravacao-do-webinar-como-crescer-em-2025/
Title: Gravação do webinar: “Como Crescer em 2025? Insights para impulsionar o crescimento do seu negócio” - NIQ
Description: Junte-se ao nosso especialista para um webinar dedicado às estratégias de crescimento para 2025 no mercado português de produtos de grande consumo.
Allow: https://nielseniq.com/global/pt/insights/report/2021/movimentacoes-de-fmcgs-em-q321/
Title: Movimentações de FMCG's em Q3'21 - NIQ
Description: Descubra as principais tendências e movimentações de FMCGs no Q3 2021. Acesse insights exclusivos agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2020/upsizing-shrinkflation-premiumization-2/
Title: Upsizing, Shrinkflation, Premiumization - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2016/gfk-connected-consumer-index/
Title: GfK Connected Consumer Index
Description: GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
Allow: https://nielseniq.com/global/pt/news-center/2015/a-casa-inteligente-esta-a-chegar/
Title: A Casa Inteligente está a chegar?
Description: Metade dos consumidores acredita que a tecnologia aplicada a Smart Home terá um grande impacto nas suas vidas nos próximos anos.
Allow: https://nielseniq.com/global/pt/news-center/2016/novo-estudo-aproveitar-a-vida-hoje-ou-poupar-para-o-futuro/
Title: Novo estudo: “Aproveitar a vida hoje ou poupar para o futuro?”
Description: A principal preocupação para 43% dos homens portugueses é aproveitar a vida. Já 40% das mulheres está preocupada em garantir poupanças para o futuro.
Allow: https://nielseniq.com/global/pt/insights/analysis/2015/quer-saber-mais-sobre-os-diferentes-canais/
Title: Quer saber mais sobre os diferentes canais? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2020/o-mercado-global-de-bens-de-consumo-duraveis-parece-otimista-para-2020/
Title: O mercado global de bens de consumo duráveis parece otimista para 2020
Description: Após um 2019 estável, os especialistas da GfK esperam que o mercado global de bens de consumo duráveis cresça
Allow: https://nielseniq.com/global/pt/news-center/2019/crescimento-devera-ser-de-apenas-4-em-relacao-ao-ano-passado/
Title: Crescimento deverá ser de apenas 4% em relação ao ano passado
Description: Faturamento subindo de R$ 13 bilhões para R$ 13,5 bilhões em bens duráveis
Allow: https://nielseniq.com/global/pt/insights/success-story/2021/caso-de-sucesso-dados-como-forte-atalho-na-aceitacao-do-seu-produto-pelo-seu-parceiro-varejista/
Title: Caso de Sucesso | Dados como forte atalho na aceitação do seu produto pelo seu parceiro varejista - NIQ
Description: Entenda como um fabricante da indústria alimentícia brasileira incrementou suas vendas em mais de meio milhão de reais no último ano, investindo em dados de mercado.
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/blocos-de-construcao-da-marca-desafiadora/
Title: Blocos de construção da marca desafiadora - NIQ
Description: Integrar dados de mercado com intuição é fundamental para uma tomada de decisão confiante para sua marca desafiadora. Veja como navegar no cenário de dados como um profissional.
Allow: https://nielseniq.com/global/pt/news-center/2022/cornerstone-capabilities-recebe-o-premio-best-in-class-2021-do-promotion-optimization-institute/
Title: Cornerstone Capabilities recebe prêmio Best‑in‑Class 2021
Description: Cornerstone Capabilities foi reconhecida pelo POI como Best‑in‑Class em Revenue Growth Management e colaboração interna em 2021.
Allow: https://nielseniq.com/global/pt/industries/retail/measure-and-integrate-your-market-performance/
Title: Otimize o desempenho e a medição do mercado com o NIQ Insights
Description: Obtenha uma Full ViewTM do desempenho de seu mercado com as soluções de análise da NIQ. Aumente o crescimento com insights de dados integrados para melhorar a medição do mercado.
Allow: https://nielseniq.com/global/pt/insights/analysis/2017/cenario-economico-e-o-mercado-de-beleza-no-brasil/
Title: Cenário econômico e o mercado de beleza no Brasil - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/education/2022/adaptando-e-acelerando-a-estrategia-de-digitalizacao-em-um-mundo-pos-covid/
Title: Adaptando e acelerando a estratégia de digitalização em um mundo pós-Covid - NIQ
Description: Acelere sua estratégia de digitalização em um mundo pós-Covid, orquestrando cuidadosamente o conteúdo nas páginas de seus produtos.
Allow: https://nielseniq.com/global/pt/insights/analysis/2018/consumo-de-bebidas-destiladas-no-brasil/
Title: Consumo de bebidas destiladas no Brasil - NIQ
Description: Descubra as tendências e o crescimento do consumo de bebidas destiladas no Brasil. Acesse insights exclusivos agora!
Allow: https://nielseniq.com/global/pt/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/consideracoes-sobre-o-aumento-de-lixo-plastico-na-europa/
Title: Considerações sobre o aumento de lixo plástico na Europa
Description: Uma maior preocupação de 1 a cada 2 consumidores
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/sustente-o-sucesso-do-seu-produto-na-prateleira/
Title: Sustente o sucesso do seu produto na prateleira - NIQ
Description: "Você descobriu como vender seu produto para seus principais varejistas e ele chegou à prateleira. Agora é hora de manter – e possivelmente aumentar – o espaço conquistado."
Allow: https://nielseniq.com/global/pt/industries/digital-commerce/
Title: Comércio Digital: Estratégias Inovadoras para 2024
Description: Descubra insights exclusivos sobre comércio digital que podem transformar seu negócio. Explore análises detalhadas com a NielsenIQ. Acesse agora!
Allow: https://nielseniq.com/global/pt/news-center/2015/portugal-e-um-pais-pet-friendly/
Title: Portugal é um país Pet-Friendly
Description: Mais de metade dos lares portugueses têm pelo menos um animal de estimação
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/a-comunidade-lgbtqia-representa-r187-bilhoes-no-mercado-brasileiro/
Title: A comunidade LGBTQIA+ representa R$18,7 bilhões no mercado brasileiro - NIQ
Description: A 4ta edição do estudo Rainbow Homes de NielsenIQ, o mais amplo sobre o comportamento de compras da comunidade LGBTQIA+ no mercado brasileiro
Allow: https://nielseniq.com/global/pt/insights/report/2021/pascoa-2021/
Title: Páscoa 2021 - NIQ
Description: Descubra insights exclusivos sobre o consumo na Páscoa de 2021 no Brasil. Aumente suas vendas com nossas análises detalhadas. Leia agora!
Allow: https://nielseniq.com/global/pt/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/a-evolucao-das-pmes-na-america-latina/
Title: A evolução das PMEs na América Latina - NIQ
Description: As pequenas e médias empresas da América Latina estão sendo reconhecidas por sua contribuição para o crescimento econômico e estão ocupando uma fatia importante do mercado.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/dados-smb-experiencia-nao-necessaria/
Title: Dados SMB: não é necessário ter experiência para acessá-los - NIQ
Description: Análises avançadas podem parecer complexas, mas são mais acessíveis do que se possa imaginar. Não hesite quando se trata de optar por uma jornada permeada por informações.
Allow: https://nielseniq.com/global/pt/insights/education/2022/sortimento-do-varejo-otimizado-para-crescer-na-realidade-desafiadora-de-2022/
Title: Sortimento do varejo otimizado para crescer na realidade desafiadora de 2022 - NIQ
Description: As rápidas mudanças na dinâmica do consumidor estão reescrevendo o sortimento do varejo, forçando as empresas a serem pró-ativas para se manterem em dia.
Allow: https://nielseniq.com/global/pt/industries/consumer-packaged-goods/pet/
Title: Crescimento no setor de animais com uma análise do mercado
Description: Obtenha insights completos do mercado pet: comportamento omnicanal, tendências em premiumização e oportunidades com dados robustos de vendas.
Allow: https://nielseniq.com/global/pt/about-us/curtis-miller/
Title: Liderança Inovadora: Conheça Curtis Miller na NielsenIQ
Description: Descubra insights exclusivos de Curtis Miller na NielsenIQ, líder em análise de mercado. Explore como impulsionamos o crescimento. Visite agora!
Allow: https://nielseniq.com/global/pt/news-center/2019/mercado-de-pequenos-domesticos-cresce-e24-3-bilioes-na-primeira-metade-de-2019/
Title: Mercado de Pequenos Domésticos cresce €24.3 biliões na primeira metade de 2019
Description: A procura por pequenos domésticos (SDA) continuou a crescer no primeiro semestre de 2019.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/entendendo-as-referencias-de-desempenho-para-marcas-pequenas-e-medias/
Title: Entendendo as referências de desempenho para marcas pequenas e médias - NIQ
Description: Quais são as referências de desempenho corretas para marcas de pequeno e médio porte?
Allow: https://nielseniq.com/global/pt/industries/retail/optimize-assortment-and-space-planning/
Title: Otimize a colocação e o sortimento de seus produtos com as ferramentas avançadas de varejo da NIQ.
Description: Use nossa tecnologia líder no setor de varejo e a análise de clientes para acompanhar a tomada de decisões dos compradores, identificar oportunidades de crescimento e adaptar suas estratégias de merchandising e planejamento de espaço para obter o máximo efeito.
Allow: https://nielseniq.com/global/pt/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2023/a-perspectiva-do-varejista-para-a-listagem-de-produtos/
Title: A perspectiva do varejista para a listagem de produtos - NIQ
Description: Obter seu produto listado com um varejista faz parte do plano de crescimento para a maioria das empresas. Os princípios de negociar com um varejista são semelhantes a negociar com quase qualquer parte interessada. O resultado ideal é uma situação ganha-ganha, mas o que isso significa quando envolve um varejista?
Allow: https://nielseniq.com/global/pt/news-center/2019/a-intercampus-desempenhou-um-papel-importante-nas-sondagens-de-opiniao-do-seculo-xxi-em-portugal/
Title: A INTERCAMPUS desempenhou um papel importante nas sondagens de opinião do século XXI em Portugal.
Description: A Intercampus apresentou as sondagens mais precisas referentes às Eleições Legislativas de 2019 em Portugal, com um desvio médio de apenas 0,2%.
Allow: https://nielseniq.com/global/pt/insights/education/2023/domine-sua-categoria-com-6-perguntas-simples/
Title: Domine sua categoria com 6 perguntas simples - NIQ
Description: Quando você começar a fazer as perguntas:- Como está o desempenho do meu produto no mercado?- Qual é a minha real participação de mercado ?- Como minha marca pode crescer?É quando você, de fato, está pronto para entender melhor sua categoria.
Allow: https://nielseniq.com/global/pt/landing-page/the-ecosystem-powering-omnicommerce/
Title: O Poder do Ecossistema no Omnichannel | NielsenIQ
Description: O ecossistema de dados, tecnologia, especialistas e acesso flexível da NIQ transforma trilhões de transações de compradores em sua próxima oportunidade de crescimento.
Allow: https://nielseniq.com/global/pt/about-us/shaun-zitting/
Title: Shaun Zitting - NIQ
Description: Shaun Zitting Chief Human Resources Officer Bio
Allow: https://nielseniq.com/global/pt/insights/education/2022/as-marcas-pequenas-e-medias-devem-explorar-o-comercio-rapido/
Title: As marcas pequenas e médias devem explorar o comércio rápido? - NIQ
Description: O comércio rápido (quick commerce), também conhecido como q-commerce, é uma tendência do varejo que empresas de pequeno e médio portes precisam priorizar em suas estratégias de crescimento?
Allow: https://nielseniq.com/global/pt/news-center/2019/descobrindo-o-que-os-consumidores-compram-da-concorrencia-baseado-em-ia/
Title: Descobrindo o que os consumidores compram da concorrência baseado em IA
Description: GfK lança o Attribution+, uma solução baseada em IA para comerciantes e farmacêuticos
Allow: https://nielseniq.com/global/pt/insights/education/2022/a-loja-sem-caixa-registrador-tendencia-ou-realidade/
Title: A loja sem caixa registrador – tendência ou realidade? - NIQ
Description: Lojas sem caixas registradores oferecem, para muitos, uma experiência de varejo repleta de tecnologia. As pequenas e médias empresas precisam priorizá-las em sua estratégia de crescimento?
Allow: https://nielseniq.com/global/pt/insights/success-story/2024/automacao-do-planogramas-como-o-grupo-ramos-aumentou-sua-produtividade-com-spaceman/
Title: Automação de planogramas: Como o Grupo Ramos aumentou sua produtividade com Spaceman? - NIQ
Description: Graças ao uso do NIQ Spaceman, o Grupo Ramos alcançou novos patamares de eficiência e crescimento com a automação de planogramas.
Allow: https://nielseniq.com/global/pt/insights/education/2022/as-3-principais-questoes-de-estrategia-de-distribuicao-para-pmes/
Title: As 3 principais questões de estratégia de distribuição para PMEs - NIQ
Description: Existem três questões-chave relacionadas à distribuição que você precisa monitorar periodicamente para ficar por dentro das mudanças de mercado e estar um passo à frente dentro da sua categoria.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/consumidores-maduros-as-grandes-oportunidades-que-a-geracao-representa-no-mercado-brasileiro/
Title: Consumidores maduros: as grandes oportunidades que a geração representa no mercado brasileiro - NIQ
Description: Os consumidores seniores no Brasil são um mercado importante e consciente da saúde, disposto a pagar preços mais altos.
Allow: https://nielseniq.com/global/pt/insights/education/2022/como-usar-termos-de-busca-para-impulsionar-o-seu-crescimento-nas-vendas-de-produtos-fmcg-online/
Title: Impulsione vendas FMCG com termos de busca
Description: Saiba como marcas e varejistas podem aumentar suas receitas com a ajuda de dados detalhados de atributo de produtos.
Allow: https://nielseniq.com/global/pt/client-learning/retail-measurement-services/rms/
Title: Treinamento Retail Measurement Services - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/report/2016/estudos-globais/
Title: Estudos Globais
Description: Conheça os estudos da GfK - a cada mês novas descobertas sobre um tema novo, de relevância local e mundial, para você usar no seu trabalho, nos estudos e na sua vida.
Allow: https://nielseniq.com/global/pt/insights/education/2021/como-fabricantes-de-diferentes-portes-podem-usar-os-dados-para-aumentar-suas-vendas/
Title: Como fabricantes de diferentes portes podem usar os dados para aumentar suas vendas - NIQ
Description: Dados, o melhor investimento: para cada dólar investido em pesquisa, empresas brasileiras obtiveram um retorno médio de 276 dólares.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/fazendo-a-voz-da-sua-marca-ressoa-as-caracteristicas-da-marca-que-fazem-o-consumidor-voltar-a-comprar/
Title: Fazendo a voz da sua marca ressoar: As características da marca que fazem o consumidor voltar a comprar - NIQ
Description: Por que se preocupar com a ressonância da marca? Porque mantém seus consumidores leais a ela. Aqui está o que eles estão procurando.
Allow: https://nielseniq.com/global/pt/landing-page/nielseniq-bookdata-brazil/
Title: NielsenIQ BookData Brazil - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/e-altura-de-entrar-na-proxima-fase-de-crescimento-do-e-commerce-na-europa/
Title: É altura de entrar na próxima fase de crescimento do e-commerce na Europa - NIQ
Description: O crescimento do comércio electrónico nos mercados europeus tem sido acelerado pela Covid. Com milhões de novos compradores online, é necessário compreender em profundidade o seu comportamento de compra e a performance deste canal.
Allow: https://nielseniq.com/global/pt/landing-page/consumer-and-marketing-insights-pt/
Title: Consumer and Marketing Insights - PT - NIQ
Description: Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise
Allow: https://nielseniq.com/global/pt/insights/analysis/2018/as-capsulas-vieram-revolucionar-o-mercado-dos-cafes/
Title: As cápsulas vieram revolucionar o mercado dos cafés - NIQ
Description: Descubra como as cápsulas transformaram o mercado de cafés e explore tendências e inovações. Leia mais e inove com a gente!
Allow: https://nielseniq.com/global/pt/news-center/2016/venda-de-smartphones-cresce-impulsionada-por-aparelhos-mais-baratos/
Title: Venda de smartphones cresce impulsionada por aparelhos mais baratos
Description: Número de smartphones vendidos em 2015 cresceu 6% e prevê-se que se mantenha esta tendência positiva em 2016
Allow: https://nielseniq.com/global/pt/insights/report/2024/um-olhar-sobre-as-pequenas-e-medias-empresas-da-america-latina-em-2024/
Title: Um olhar sobre as pequenas e médias empresas da América Latina em 2024 - NIQ
Description: O cenário de FMCG foi transformado para as pequenas e médias empresas que buscam expandir seu crescimento. O caminho para a ampla distribuição no varejo não é mais simples, e as empresas enfrentam questões importantes em relação aos possíveis riscos, barreiras e perspectivas de progresso na área de pequenas e médias empresas de FMCG.
Allow: https://nielseniq.com/global/pt/insights/report/2018/painel-varejo-do-livro/
Title: Painel: Varejo do Livro
Description: Painel: Varejo do Livro
Allow: https://nielseniq.com/global/pt/insights/education/2022/advanced-analytics-quatro-estrategias-orientadas-por-dados-que-os-fabricantes-podem-usar-para-impulsionar-os-negocios/
Title: Advanced Analytics: Quatro estratégias orientadas por dados que os fabricantes podem usar para impulsionar os negócios - NIQ
Description: A utilização de uma estratégia orientada por dados permite que os fabricantes de CPG passem da reação à previsão do comportamento do consumidor e se posicionem para que possam obter lucros.
Allow: https://nielseniq.com/global/pt/insights/education/2021/os-dados-tem-as-respostas-para-suas-principais-perguntas-de-mercado-saiba-como-encontra-las/
Title: Os dados têm as respostas para suas principais perguntas de mercado, saiba como encontrá-las - NIQ
Description: 7 práticas que estão apoiando pequenos e médios fabricantes, parceiros da NielsenIQ, a aproveitar os dados de mercado e impulsionar seu crescimento de vendas.
Allow: https://nielseniq.com/global/pt/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/o-4k-esta-a-transformar-se-no-padrao-para-os-tvs-atuais/
Title: O 4K está a transformar-se no padrão para os TVs atuais
Description: Na primeira metade de 2019, a GfK registou um volume de negócios de €44 mil milhões para o mercado global* de televisores (TV).
Allow: https://nielseniq.com/global/pt/news-center/2016/mercado-de-produtos-tecnologicos-termina-o-ano-2015-no-negativo/
Title: Mercado de Produtos Tecnológicos termina o ano 2015 no negativo
Description: Segundo o GfK TEMAX, no 4.º trimestre de 2015 o mercado Português de Bens de Consumo Tecnológicos foi novamente negativo. Destaques:
Allow: https://nielseniq.com/global/pt/news-center/2024/niq-retail-spend-barometer-procura-por-conveniencia-e-crescente-importancia-das-marcas-proprias-impulsionam-os-gastos-dos-consumidores-em-portugal/
Title: NIQ Retail Spend Barometer: Procura por conveniência e crescente importância das marcas próprias impulsionam os gastos dos consumidores em Portugal - NIQ
Description: Italian spending on fast-moving consumer goods (FMCG) and technology and durable products (T&D) grew by 3.8% in the third quarter of 2024 compared to the same period last year.
Allow: https://nielseniq.com/global/pt/news-center/2022/19-premio-nielseniq-ebit-apresenta-os-melhores-do-e-commerce-no-brasil/
Title: 19º Prêmio NielsenIQ Ebit apresenta os melhores do e-commerce no Brasil - NIQ
Description: 19º Prêmio NielsenIQ Ebit apresenta os melhores do e-commerce no Brasil
Allow: https://nielseniq.com/global/pt/insights/education/2023/use-os-dados-do-seu-consumidor-para-impulsionar-o-crecimento-da-sua-marca/
Title: Use os dados do seu consumidor para impulsionar o crecimento da sua marca - NIQ
Description: Acesse nosso guia para entender os benefícios que varejistas e seus fornecedores parceiros obtêm quando usam dados dos seus clientes.
Allow: https://nielseniq.com/global/pt/news-center/2019/liberacao-do-fgts-e-confianca-do-consumidor-devem-alavancar-black-friday/
Title: Liberação do FGTS e confiança do consumidor devem alavancar Black Friday
Description: Liberação do FGTS, injetando cerca de 30 Bilhões de reais na economia somente em 2019, deve ter boa parte deste valor destinado ao consumo de bens duráveis
Allow: https://nielseniq.com/global/pt/legal/terms-of-use/
Title: Termos de Uso NielsenIQ: Condições Legais para Serviços
Description: Descubra os Termos de Uso da NielsenIQ e saiba como utilizamos seus dados com segurança. Acesse agora para mais informações!
Allow: https://nielseniq.com/global/pt/login/
Title: Login - NIQ
Description: NielsenIQ is your home for complete consumer intelligence. Your partner in making critical decisions. Your ultimate source of confidence. With NielsenIQ you'll never have to guess -- you'll already know.
Allow: https://nielseniq.com/global/pt/landing-page/ebit/nielseniq-ebit-brasil/ja-sou-parceiro-colaborador/
Title: Já sou parceiro colaborador - NIQ
Description: Descubra insights exclusivos com a NielsenIQ Ebit Brasil! Acesse dados valiosos para parceiros e otimize suas estratégias. Explore agora!
Allow: https://nielseniq.com/global/pt/news-center/2021/gfk-apresenta-o-gfknewron-2-0-com-novos-recursos-preditivos/
Title: GfK apresenta o gfknewron 2.0, com novos recursos preditivos - NIQ
Description: Habilitado para Inteligência Artificial, a solução permite a previsão de tendências futuras do mercado e compreensão do comportamento do consumidor
Allow: https://nielseniq.com/global/pt/news-center/2019/os-consumidores-gastaram-e210-mil-milhoes-em-smartphones-em-todo-o-mundo-na-primeira-metade-de-2019/
Title: Os consumidores gastaram €210 mil milhões em smartphones em todo o mundo na primeira metade de 2019
Description: No período entre Janeiro e Junho deste ano, os consumidores compraram smartphones no valor de €210 mil milhões em todo o mundo.
Allow: https://nielseniq.com/global/pt/insights/education/2022/planeamento-de-sortido-facilitado-por-simulacoes-e-automatizacao/
Title: Planeamento de sortido facilitado por simulações e automatização
Description: No domínio da gestão de sortidos — incluindo merchandising, incrementalidade e otimização de espaço de linear — os riscos são muitos e o trabalho pode ser intensivo.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/impacto-da-inflacao-no-brasil-2022/
Title: Inflação Brasil 2022 – Consumo, elasticidade e estratégias
Description: Inflação 2022 no Brasil afeta consumo: elasticidade –2,3, busca por preços baixos. Estratégias para margens e cadeia. Saiba mais!
Allow: https://nielseniq.com/global/pt/industries/consumer-packaged-goods/beverage-alcohol/
Title: Bebidas alcoólicas: Dados e pesquisas sobre o consumidor
Description: Impulsione o crescimento e ganhe participação no mercado com os dados, pesquisas e análises abrangentes da NIQ sobre bebidas alcoólicas.
Allow: https://nielseniq.com/global/pt/insights/infographic/2022/3-passos-para-agilizar-solucoes-de-sortido-e-merchandising/
Title: 3 passos para racionalizar o sortimento e as soluções estratégicas de merchandising do varejo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/education/2022/category-management-a-linguagem-comum-entre-varejistas-e-fabricantes/
Title: Category Management: Alinhando Varejo e Indústria | NIQ
Description: Descubra como o category management fortalece a colaboração entre varejistas e fabricantes, focando nas necessidades dos compradores para impulsionar o crescimento.
Allow: https://nielseniq.com/global/pt/insights/education/2022/xeque-mate-fazendo-movimentos-inteligentes-de-posicionamento-de-preco-e-promocao/
Title: Xeque‑mate: Preço e Promoção Inteligentes
Description: Xeque‑mate: aprimore preço & promoção com elasticidade e dados. Maximize receitas e margem — domine a estratégia hoje!
Allow: https://nielseniq.com/global/pt/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/consumidor-brasileiro-pretende-gastar-de-r300-a-r1-mil-neste-natal/
Title: Consumidor brasileiro pretende gastar de R$300 a R$1 mil neste Natal
Description: Cerca de 30% das vendas de bens duráveis, em dezembro, ocorre na semana do Natal
Allow: https://nielseniq.com/global/pt/industries/retail/deliver-supply-chain-excellence/
Title: Simplifique sua cadeia de suprimentos com as soluções inovadoras da NIQ.
Description: Descubra estratégias para simplificar as operações e aumentar a eficiência com as soluções de ponta de gerenciamento da cadeia de suprimentos e análise de varejo da NIQ.
Allow: https://nielseniq.com/global/pt/about-us/login/
Title: Descubra Insights de Mercado com NielsenIQ | Login
Description: Descubra insights exclusivos com o login da NielsenIQ. Acesse dados valiosos para impulsionar decisões de negócios. Entre agora!
Allow: https://nielseniq.com/global/pt/insights/report/2022/movimentacoes-de-fmcgs-em-q322/
Title: Principais movimentações e tendências de FMCG no T3 2022 - NIQ
Description: Acesse informações a respeito da evolução do cenário macroeconômico e categorias no terceiro trimestre bem como mudanças na dinâmica de canais
Allow: https://nielseniq.com/global/pt/insights/report/2022/desempenho-de-medicamentos-otc-no-mercado-offline-online/
Title: Desempenho de medicamentos OTC no mercado offline & online - NIQ
Description: Descubra as tendências e o desempenho dos medicamentos OTC nos mercados offline e online em 2022. Leia o relatório completo agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/a-inflacao-se-mantera-a-medio-ou-longo-prazo/
Title: A inflação se manterá a curto, médio ou longo prazo? - NIQ
Description: Os países em todo o mundo estão assistindo a níveis de inflação crescentes - para alguns, a taxas historicamente elevadas. Neste momento, as marcas e os varejistas /retalhistas de FMCG estão tentando descobrir rapidamente como criar uma estratégia e avançar neste ambiente disruptivo. Embora seja crítico abordar as questões de preços a curto prazo, uma nova análise da NielsenIQ mostra que as empresas também devem planificar a longo prazo.
Allow: https://nielseniq.com/global/pt/industries/media/
Title: Otimize a estratégia de mídia com insights sobre o setor de mídia e tecnologia de anúncios
Description: Impulsione sua estratégia de mídia com os dados da NIQ. Descubra as tendências do setor de mídia, análises e insights de tecnologia de anúncios para otimizar campanhas e gerar resultados.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/sustentabilidade-e-saudabilidade-os-dois-ss-que-colocam-o-seu-produto-na-mente-de-muitos-brasileiros/
Title: Sustentabilidade e saudabilidade, os dois "S"s que colocam o seu produto na mente de muitos brasileiros - NIQ
Description: Muitos consumidores brasileiros estão focando na sustentabilidade ou na saudabilidade ao escolherem suas compras.
Allow: https://nielseniq.com/global/pt/insights/education/2022/voce-esta-perdendo-dados-que-sua-marca-crescer/
Title: Você está perdendo dados que sua marca crescer? - NIQ
Description: As indústrias de produtos de giro rápido (FMCG) de pequeno e médio portes podem se beneficiar muito de dados e ferramentas analíticas comprovadas ao planejar e executar suas estratégias de crescimento.
Allow: https://nielseniq.com/global/pt/insights/success-story/2023/case-study-do-lancamento-de-novos-produtos-a-1-milhao-de-dolares-em-um-mes/
Title: Golden Monkey – Novo produto gera US$1,4 M em 1 mês
Description: Golden Monkey usou dados NIQ para criar gummy saudável e faturou US$ 1,4 M em um mês. Veja a estratégia e saiba como replicar!
Allow: https://nielseniq.com/global/pt/insights/report/2021/movimentacoes-de-fmcgs-em-q121/
Title: Movimentações de FMCG em T1'21 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/vestuario-e-a-categoria-mais-procurada-para-presentear-as-maes-em-2019/
Title: Vestuário é a categoria mais procurada para presentear as Mães em 2019
Description: Consumidor pretende gastar mais esse ano e as compras devem ser predominantes nas lojas físicas
Allow: https://nielseniq.com/global/pt/insights/report/2022/tendencias-do-consumidor-maduro/
Title: Tendências do Consumidor Maduro - NIQ
Description: Descubra as principais tendências do consumidor maduro em 2022. Insights valiosos para estratégias de mercado eficazes. Leia agora!
Allow: https://nielseniq.com/global/pt/insights/education/2022/como-otimizar-as-gondolas-com-as-ultimas-tendencias/
Title: Como otimizar as gôndolas com as últimas tendências - NIQ
Description: A NielsenIQ criou uma lista de controlo de acções a considerar pelas marcas ao tomar decisões sobre espaço e sortido no meio de uma inflação crescente.
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/o-mercado-fragmentado-do-comercio-eletronico/
Title: O mercado fragmentado do comércio eletrónico - NIQ
Description: Com o número crescente de intervenientes em linha, as marcas e retalhistas precisam de perspectivas mais claras sobre o mercado de comércio electrónico fracturado para terem sucesso.
Allow: https://nielseniq.com/global/pt/legal/privacy-policy/
Title: Política de Privacidade Global da NielsenIQ
Description: Descubra como a NielsenIQ protege sua privacidade. Leia nossa política detalhada e saiba mais sobre seus direitos. Acesse agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/alivio-da-inflacao-como-as-pmes-podem-entregar-valor/
Title: Alívio da inflação: como as PMEs podem entregar valor - NIQ
Description: O impacto da inflação é universal, no entanto, compradores exclusivos de marcas menores têm estratégias particulares para economizar.
Allow: https://nielseniq.com/global/pt/careers/
Title: Carreiras - NIQ
Description: Mude o panamora com NielsenIQ. Nosso time tem a visão e paixão para levas as indústrias para frente. Começe a sua carreira profissional hoje e faça parte da nossa história.
Allow: https://nielseniq.com/global/pt/industries/public-sector/
Title: Molde os resultados das políticas com a análise de dados do setor público e a pesquisa e análise de políticas
Description: Entenda o papel fundamental dos dados na pesquisa de políticas. Tome decisões informadas com insights acionáveis. Aumente o impacto das políticas agora.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/os-quatro-consumidores-de-pmes/
Title: Os quatro consumidores de PMEs - NIQ
Description: Descubra quais são os diferentes tipos de consumidores para a sua marca, desde os mais agnósticos até aqueles que possuem as preferências mais exclusivas na hora escolher a marca.
Allow: https://nielseniq.com/global/pt/insights/success-story/2021/tomar-decisoes-com-base-em-dados-mais-rapidamente/
Title: Decisões Baseadas em Dados – Agilidade para CPG com NIQ
Description: Para ver como um fabricante global de CPG melhorou sua abordagem de dados com tecnologia automatizada, faça o download do estudo de caso.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/tendencias-inflacao-e-seu-consumidor/
Title: Tendências, inflação e seu consumidor - NIQ
Description: Estamos entrando formalmente em recessão, com 2023 programado para ser um ano econômico mais difícil do que o anterior. No entanto, à medida que os consumidores preparam suas estratégias de economia, não se contentam com menos inovação.
Allow: https://nielseniq.com/global/pt/news-center/2023/niq-e-gfk-completam-sua-fusao-e-criam-a-empresa-lider-mundial-em-inteligencia-sobre-o-consumidor/
Title: NIQ e GfK completam sua fusão e criam a empresa líder mundial em inteligência sobre o consumidor - NIQ
Description: NIQ e GfK completam sua fusão e criam a empresa líder mundial em inteligência sobre o consumidor.
Allow: https://nielseniq.com/global/pt/insights/report/2016/animais-de-estimacao/
Title: Animais de estimação
Description: Quais são os países com as maiores porcentagens de donos de animais de estimação no mundo? Quais é o animal preferido de cada país?
Allow: https://nielseniq.com/global/pt/insights/education/2016/20a-conferencia-gfk-influencia-da-tecnologia-nos-novos-habitos-de-consumo/
Title: 20ª Conferência GfK: Influência da Tecnologia nos Novos Hábitos de Consumo
Description: Descubra como a tecnologia está moldando os hábitos de consumo na 20ª Conferência GfK. Leia mais e transforme insights em ação!
Allow: https://nielseniq.com/global/pt/insights/education/2021/como-construir-uma-cultura-com-base-em-dados/
Title: Como construir uma cultura com base em dados - NIQ
Description: As empresas de CPG com fortes culturas de dados nunca perdem uma oportunidade de crescimento. Os insights baseados em fatos são fáceis de serem acessados, compreendidos e acionáveis por todos - sejam eles analistas, marketeiros ou gerentes de insights.
Allow: https://nielseniq.com/global/pt/insights/report/2022/efeito-inflacao-no-desempenho-do-mercado/
Title: Efeito Inflação no desempenho do mercado - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/consumidor-esta-mais-confiante-porem-esta-mais-exigente-e-critico/
Title: Consumidor está mais confiante, porém está mais exigente e crítico
Description: Em 2018, 64% dos consumidores ouvidos esperavam adquirir eletroeletrônicos nos próximos 12 meses
Allow: https://nielseniq.com/global/pt/news-center/2019/consumidor-brasileiro-esta-mais-exigente-para-o-consumo-de-bens-duraveis/
Title: Consumidor brasileiro está mais exigente para o consumo de bens duráveis
Description: Levantamento revela crescimento na venda de produtos mais premium em todas as categorias da cesta
Allow: https://nielseniq.com/global/pt/insights/education/2022/como-deve-ser-o-revenue-management-atualmente/
Title: Como deve ser o revenue management atualmente? - NIQ
Description: Novas prioridades e estratégias a serem consideradas pelas equipes de revenue management para a otimização de preços na indústria FMCG.
Allow: https://nielseniq.com/global/pt/about-us/michael-burwell/
Title: Liderança Inovadora: Conheça Michael Burwell na NielsenIQ
Description: Descubra como Michael Burwell está impulsionando a inovação na NielsenIQ. Saiba mais sobre sua liderança visionária!
Allow: https://nielseniq.com/global/pt/news-center/2019/black-friday-e-dia-dos-solteiros/
Title: Black Friday e Dia dos Solteiros
Description: Maior que as vendas de Natal e de Janeiro
Allow: https://nielseniq.com/global/pt/news-center/2019/o-que-e-que-molda-o-mercado-de-bens-de-consumo-tecnicos-de-um-triliao-de-euros/
Title: O que é que molda o mercado de bens de consumo técnicos de um trilião de euros?
Description: O mercado global de Bens de Consumo Técnicos (BCT), excluindo a América do Norte, permaneceu estático, gerando um valor total de mercado de €1,01 triliões.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/uma-nova-divisao-economica-fragmentara-o-cenario-do-varejo-de-2022/
Title: Uma nova divisão econômica fragmentará o cenário do varejo de 2022 - NIQ
Description: Cinco novos grupos de compradores surgiram durante a pandemia da COVID-19, separados por uma divisão econômica, que moldará a demanda dos consumidores em 2022.
Allow: https://nielseniq.com/global/pt/about-us/corporate-citizenship/
Title: Corporate citizenship - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/report/2023/an-inside-look-a-categoria-de-alimentos-para-pmes/
Title: An Inside Look: A categoria de alimentos para PMEs - NIQ
Description: Descubra insights exclusivos sobre o mercado de alimentos para PMEs no Brasil. Acesse o relatório completo agora!
Allow: https://nielseniq.com/global/pt/about-us/diversity-and-inclusion-our-signature-programs/
Title: Diversidade na NielsenIQ: Programas Exclusivos de Inclusão
Description: Descubra como a NielsenIQ promove diversidade e inclusão através de programas inovadores. Junte-se a nós para fazer a diferença!
Allow: https://nielseniq.com/global/pt/news-center/2019/tres-forcas-motrizes-que-moldam-o-mercado-dos-grandes-eletrodomesticos/
Title: Três forças motrizes que moldam o mercado dos Grandes Eletrodomésticos
Description: Apesar dos tempos difíceis para o comércio global, o mercado dos Grandes Eletrodomésticos (GE) apresentou um bom primeiro semestre do ano.
Allow: https://nielseniq.com/global/pt/insights/analysis/2016/estilos-de-vida-das-geracoes-globais-quanto-a-idade-influencia-nosso-comportamento/
Title: Estilos de vida das gerações globais: Quanto a idade influencia nosso comportamento? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/industries/consumer-packaged-goods/
Title: Bens Embalados (CPG) – Insights NIQ para Crescimento
Description: NIQ fornece dados CPG completos: omnicanal, inovação, preço e tendências. Cresça com inteligência de mercado e consumidores agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2021/otimizacao-da-ux-para-comercio-eletronico-e-bens-de-grande-consumo/
Title: Otimização da UX para comércio eletrónico e bens de grande consumo - NIQ
Description: Conhecer os e-shoppers, as suas diferenças, as suas necessidades e expectativas, é mais do que nunca necessário. Perspectivas sobre as oportunidades e desafios do comércio electrónico.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/revisao-da-categoria-crie-conexoes-para-alavancar-o-seu-negocio/
Title: Revisão da categoria: crie conexões para alavancar o seu negócio - NIQ
Description: Para que os varejistas tenham confiança em seus produtos, você precisa mostrar o que está alavancando seu crescimento. Uma revisão de dados de categoria pode mudar planos futuros para empresas pequenas e médias de bens de consumo embalados (CPG).
Allow: https://nielseniq.com/global/pt/insights/report/2015/principais-causas-de-estresse/
Title: Principais causas de estresse
Description: Saiba quais são as principais causas cotidianas de estresse que atingem os cidadãos do Brasil e do mundo.
Allow: https://nielseniq.com/global/pt/insights/report/2016/preocupacao-com-seguranca-e-protecao-pessoal/
Title: Preocupação com segurança e proteção pessoal
Description: Perguntamos para mais de 25 mil pessoas do Brasil e do mundo o quanto elas se preocupam com sua segurança.
Allow: https://nielseniq.com/global/pt/industries/tech-and-durables/
Title: Aproveitamento de dados para inovação em bens de consumo duráveis
Description: Aproveite os vastos dados para inovação e design em bens de consumo duráveis. Nossas soluções de dados e insights capacitam as empresas a dominar a medição do mercado, entender o comportamento do consumidor e impulsionar a inovação.
Allow: https://nielseniq.com/global/pt/insights/report/2015/aparencia-e-estilo-de-produtos-de-tecnologia/
Title: Aparência e estilo de produtos de tecnologia
Description: Saiba quais são os produtos tecnológicos que os consumidores brasileiros comprariam considerando a aparência e o estilo, bem como as marcas consideradas campeãs nestes quesitos.
Allow: https://nielseniq.com/global/pt/insights/education/2022/por-que-sua-pme-e-unica/
Title: Por que sua PME é única? - NIQ
Description: Cada indústria de FMCG, seja de pequeno ou médio porte, é única. Elas precisam de dados e análises que correspondam à sua realidade única e se adaptem às suas necessidades de crescimento.
Allow: https://nielseniq.com/global/pt/insights/analysis/2016/4-fatores-essenciais-que-movem-o-mercado-de-bebidas/
Title: 4 fatores essenciais que movem o mercado de bebidas - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/education/2022/advanced-analytics-pode-dar-vantagens-as-empresas-de-cpg/
Title: Advanced Analytics pode dar vantagens às empresas de CPG - NIQ
Description: Através do uso estratégico de advanced CPG analytics, você pode prever ações futuras e preparar sua empresa para o sucesso.
Allow: https://nielseniq.com/global/pt/insights/education/2023/como-a-estrategia-de-precos-pode-ajuda-lo-a-enfrentar-a-inflacao/
Title: Como a estratégia de preços pode ajudá-lo a enfrentar a inflação - NIQ
Description: A inflação atingiu-o e os seus custos aumentaram. Qual é o seu próximo passo? Eis algumas considerações para o ajudar a definir uma estratégia de preços vencedora.
Allow: https://nielseniq.com/global/pt/insights/report/2023/fmcg-pulse-desempenho-de-fmcg-na-america-latina-no-1o-trimestre-de-2023/
Title: FMCG Pulse: Desempenho de FMCG na América Latina no 1º trimestre de 2023 - NIQ
Description: O mais recente relatório regional FMCG Pulse da NIQ fornece informações valiosas sobre as últimas tendências de varejo, dados regionais e estratégias de crescimento para empresas que operam no setor de FMCG da América Latina.
Allow: https://nielseniq.com/global/pt/landing-page/bases/
Title: NielsenIQ BASES - See tomorrow, today
Description: Os mais inovadores obtêm um desempenho três vezes maior. Construir marcas maiores e melhores na primeira vez: é por isso que a BASES existe. Ajudamos você a tomar essas decisões difíceis e a otimizar com eficiência desde o início.
Allow: https://nielseniq.com/global/pt/insights/report/2022/fugere-urbem/
Title: Fugere Urbem - NIQ
Description: Descubra insights exclusivos sobre o fenômeno "fugere urbem" e suas implicações no mercado. Leia o relatório completo agora!
Allow: https://nielseniq.com/global/pt/industries/retail/analyze-and-segment-your-customers/
Title: Potencialize suas estratégias de varejo com segmentação orientada por dados e percepções profundas dos clientes.
Description: Descubra o poder da análise de clientes e da segmentação de público. Identifique e direcione seu público com as estratégias avançadas de segmentação de clientes da NIQ.
Allow: https://nielseniq.com/global/pt/insights/report/2023/the-fmcg-pulse-insights-de-fmcg-da-america-latina-para-2023-2/
Title: The FMCG Pulse: Insights de FMCG da América Latina para 2023 - NIQ
Description: FMCG Pulse: The Full View - Entenda o cenário da indústria de FMCG na América Latina com Retail Measurement Data.
Allow: https://nielseniq.com/global/pt/insights/infographic/2022/negociacoes-de-precos-na-era-da-covid-19/
Title: Negociações de preços na era da COVID-19 - NIQ
Description: Os fabricantes devem observar de perto como os consumidores evoluíram e se tornaram mais sensíveis as mudanças de preço, e também para continuar mantendo a lealdade do consumidor, bem como impulsionar lucros e receitas.
Allow: https://nielseniq.com/global/pt/insights/analysis/2025/empresas-em-crescimento-e-pmes-prestem-atencao-fiquem-de-olho-em-suas-proprias-marcas/
Title: Empresas em crescimento e PMEs, prestem atenção: Não percam de vista as Marcas Próprias - NIQ
Description: Em 2023, não foram apenas as PMEs que competiram com as marcas próprias, mas os fabricantes de todos os tamanhos, pois sua trajetória de crescimento permaneceu consistentemente acima da taxa de crescimento do mercado de FMCG. Aqui está o que eles fizeram certo.
Allow: https://nielseniq.com/global/pt/events/2025/nielseniq-na-eletrolar-show-2025/
Title: NielsenIQ na ELETROLAR SHOW 2025 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/mapeando-a-mudanca-nas-tendencias-dos-canais-de-varejo-fmcg/
Title: Mapeando a mudança nas tendências dos canais de varejo FMCG - NIQ
Description: Os dados de varejo de FMCG Retail Measurement Services (RMS) da NielsenIQ fornecem uma visão precisa das tendências e do desempenho do canal de varejo global da indústria de FMCG.
Allow: https://nielseniq.com/global/pt/landing-page/painel-de-consumidor-niq/
Title: Painel de Consumidor NIQ - NIQ
Description: Descubra insights únicos com o Painel de Consumidores da NielsenIQ. Melhore a sua pesquisa de mercado com dados reais. Junte-se a nós agora!
Allow: https://nielseniq.com/global/pt/insights/education/2022/ainda-melhor-com-dados-omnicanal-um-ecossistema-de-solucoes/
Title: Ainda melhor com dados omnicanal: um ecossistema de soluções - NIQ
Description: Ser bom o suficiente não basta: Use dados omnichannel para medir seu impacto real no cenário do varejo CPG em um mundo omnichannel.
Allow: https://nielseniq.com/global/pt/insights/education/2022/por-que-as-empresas-de-cpg-precisam-de-uma-estrategia-orientada-por-dados/
Title: Por que as empresas de CPG precisam de uma estratégia orientada por dados - NIQ
Description: O Advanced Analytics permite criar uma estratégia orientada a dados para reagir proativamente aos desejos de seus clientes e às mudanças nas demandas do mercado
Allow: https://nielseniq.com/global/pt/insights/infographic/2022/como-a-inflacao-tem-afetado-o-comportamento-do-consumidor/
Title: Como a inflação tem afetado o comportamento do consumidor? - NIQ
Description: Novos dados da NielsenIQ para determinar a melhor forma de atrair os consumidores durante este período inflacionário.
Allow: https://nielseniq.com/global/pt/news-center/2019/esta-o-e-commerce-a-enfrentar-os-seus-limites/
Title: Está o e-commerce a enfrentar os seus limites?
Description: Os consumidores estão a transmitir aos retalhistas uma mensagem clara no que toca a compras: «Quero agora» é o seu mantra.
Allow: https://nielseniq.com/global/pt/insights/report/2025/dominando-a-entrada-no-mercado/
Title: Dominando a entrada no mercado - NIQ
Description: A chave para o sucesso a longo prazo está na expansão contínua, seja por meio da ampliação da linha de produtos, do acesso a novos canais de distribuição ou da exploração de novos mercados.
Allow: https://nielseniq.com/global/pt/insights/report/2022/consumo-saudavel/
Title: Consumo saudável - NIQ
Description: Descubra tendências em consumo saudável com insights exclusivos da NielsenIQ. Acesse o relatório completo agora e inove!
Allow: https://nielseniq.com/global/pt/events/2025/niq-full-view/
Title: NIQ Full View - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2022/mais-do-que-monetizacao-retail-media-tem-a-ver-com-a-obtencao-de-valor-a-partir-de-insights-sobre-o-consumidor/
Title: Mais do que monetização, Retail Media tem a ver com a obtenção de valor a partir de insights sobre o consumidor - NIQ
Description: A análise da NielsenIQ desmistifica o real valor de Retail Media - proporcionando insights valiosos sobre o consumidor.
Allow: https://nielseniq.com/global/pt/about-us/mohit-kapoor/
Title: Descubra Mohit Kapoor: Líder Inovador na NielsenIQ
Description: Descubra como Mohit Kapoor, utilizando análise avançada, transforma dados em insights na NielsenIQ. Conheça mais sobre sua jornada!
Allow: https://nielseniq.com/global/pt/insights/report/2022/tendencias-de-fim-de-ano/
Title: Tendências de Fim de Ano 2021 - NIQ
Description: Descubra as principais tendências de fim de ano que podem impulsionar suas vendas. Leia o relatório completo agora!
Allow: https://nielseniq.com/global/pt/client-learning/merchandising-services/spaceman-professional/
Title: Spaceman® Professional - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/o-desafio-de-crescer-em-2024-as-chaves-para-construir-um-plano-bem-sucedido/
Title: O desafio de crescer em 2024: as chaves para construir um plano bem-sucedido. - NIQ
Description: Descubra como impulsionar o crescimento da sua marca em 2024 através de um plano estratégico eficaz, que identifique oportunidades e contemple todos os perfis de público potencial da sua marca. Confira o artigo "Os Desafios do Crescimento".
Allow: https://nielseniq.com/global/pt/insights/report/2024/venca-no-varejo-criacao-de-estrategias-eficazes-de-precos-e-promocoes-relatorio-niq/
Title: Estratégias de Preço e Promoção no Varejo | Relatório NIQ
Description: Descubra como vencer no varejo com estratégias eficazes de preços e promoções. Leia o relatório NIQ completo e fortaleça sua competitividade!
Allow: https://nielseniq.com/global/pt/news-center/2019/casas-inteligentes-ainda-nao-suficientemente-inteligentes/
Title: Casas Inteligentes: Ainda não suficientemente inteligentes
Description: Atualmente, um grande número de dispositivos comprados para as nossas casas apresentam funcionalidades «inteligente e conectado».
Allow: https://nielseniq.com/global/pt/insights/commentary/2025/the-global-beauty-edit-o-boom-do-mercado-de-beleza-no-brasil/
Title: The Global Beauty Edit: O boom do mercado de beleza no Brasil - NIQ
Description: Descubra as últimas tendências do mercado de beleza no Brasil, a evolução do e-commerce e a crescente demanda dos consumidores por skincare, cuidados com o cabelo e maquiagem.
Allow: https://nielseniq.com/global/pt/insights/report/2023/opus-lite-brasil/
Title: OPUS Lite Brasil - NIQ
Description: Providing first-of-its-kind consumer research of the On Premise channel in multiple markets around the world, OPUS Lite offers brands introductory insights uncovering consumer demographics and their behaviour when visiting the channel.
Allow: https://nielseniq.com/global/pt/insights/analysis/2023/como-direcionar-a-execucao-de-forma-localizada-em-escala/
Title: Como direcionar a execução de forma localizada em escala? - NIQ
Description: NIQ Precision Areas permite que os fabricantes realizem vendas locais em escala e aproveitem as melhores oportunidades de crescimento.
Allow: https://nielseniq.com/global/pt/insights/report/2024/crescimento-sustentavel-como-crescer-agora-e-no-futuro/
Title: Crescimento sustentável: como crescer agora e no futuro - NIQ
Description: O crescimento sustentável é possível se você tiver as estratégias certas para sua empresa. Saiba mais sobre como alcançá-lo em nosso último relatório.
Allow: https://nielseniq.com/global/pt/insights/report/2021/contrastes-em-uma-pandemia/
Title: Contrastes em uma Pandemia - NIQ
Description: Descubra insights exclusivos sobre o impacto da pandemia no comportamento do consumidor. Leia o relatório completo agora!
Allow: https://nielseniq.com/global/pt/industries/retail/win-with-price-and-promotion/
Title: Ganhe com preços e promoções
Description: Domine os preços e as promoções com as soluções orientadas por dados da NIQ. Melhore o desempenho, impulsione as vendas e aumente a fidelidade do cliente com preços de varejo otimizados e análise preditiva.
Allow: https://nielseniq.com/global/pt/insights/report/2025/rainbow-homes/
Title: Rainbow Homes 2025 - NIQ
Description: Saiba quem são, onde estão, o que consomem e qual o perfil dos domicílios brasileiros que contam com, pelo menos, um membro da comunidade LGBTQIA+. Confira ainda como as marcas se destacam e constroem engajamento com esse público na 5ª edição do estudo Rainbow Homes.
Allow: https://nielseniq.com/global/pt/insights/report/2023/transformar-para-crescer/
Title: Transformar para Crescer - NIQ
Description: Descubra como transformar seu negócio para crescimento sustentável em 2023. Leia o relatório completo agora!
Allow: https://nielseniq.com/global/pt/news-center/2023/clientes-a-fusao-da-niq-e-da-gfk-tem-tudo-a-ver-com-voces/
Title: Clientes – a fusão da NIQ e da GfK tem tudo a ver com vocês - NIQ
Description: A conclusão da fusão entre NIQ e GfK não se trata apenas da união entre duas empresas; trata-se de um compromisso com nossos clientes e de prestar um serviço excepcional. Esta poderosa fusão ressalta nosso compromisso com as promessas que fazemos aos nossos clientes.
Allow: https://nielseniq.com/global/pt/news-center/2024/nielseniq-nomeia-novo-diretor-estrategico-para-painel-de-consumidores/
Title: NielsenIQ nomeia novo diretor estratégico para Painel de Consumidores - NIQ
Description: NielsenIQ Appoints New CPS Strategic Projects and Iberia Lead
Allow: https://nielseniq.com/global/pt/landing-page/retail-spend-barometer-portugal/
Title: NIQ Retail Spend Barometer – Portugal Retail Insights 2024
Description: The NIQ Retail Spend Barometer brings you the latest consumption data, shaping Portugal's retail strategy for 2024.
Allow: https://nielseniq.com/global/pt/careers/early-career-opportunities/
Title: Oportunidades de início de carreira - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/news-center/2019/o-mercado-de-computadores-diminui-ligeiramente-no-primeiro-semestre-de-2019/
Title: O mercado de computadores diminui ligeiramente no primeiro semestre de 2019
Description: O desempenho e a experiência são absolutamente essenciais para o sucesso no mercado global de consumidores de computadores.
Allow: https://nielseniq.com/global/pt/news-center/2023/niq-apresenta-sua-nova-identidade-de-marca-para-refletir-compromisso-com-a-visao-completa-da-inteligencia-sobre-o-consumidor/
Title: NIQ apresenta sua nova identidade de marca para refletir compromisso com a Visão Completa da inteligência sobre o consumidor - NIQ
Description: A NIQ oferece a compreensão mais completa e clara do comportamento de compra do consumidor.
Allow: https://nielseniq.com/global/pt/about-us/leadership/
Title: Liderança - NIQ
Description: Os líderes de NielsenIQ são incansáveis na busca por inovação, granularidade e cobretura global para entregar soluções que todo negócio precisa para crecer. Nosso CEO, Jim Peck
Allow: https://nielseniq.com/global/pt/insights/infographic/2022/mergulhando-no-crescimento-das-pequenas-e-medias-empresas/
Title: Mergulhando no crescimento das pequenas e médias empresas. - NIQ
Description: Descubra como as PMEs estão crescendo em 2022! Insights exclusivos e estratégias eficazes. Explore agora!
Allow: https://nielseniq.com/global/pt/about-us/jim-peck/
Title: Liderança Inovadora na NielsenIQ com Jim Peck
Description: Descubra como Jim Peck está liderando a transformação na NielsenIQ. Saiba mais sobre sua visão e impacto. Explore agora!
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/black-friday-brasil/
Title: Black Friday 2024 - NIQ
Description: Descubra estratégias vencedoras para a Black Friday no Brasil com insights exclusivos da NielsenIQ. Aumente suas vendas agora!
Allow: https://nielseniq.com/global/pt/client-learning/category-management-workshops/
Title: Category Management Workshops - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/insights/analysis/2024/expanda-sua-marca-como-vender-para-todos-os-publicos/
Title: Expanda sua marca: como vender para todos os públicos? - NIQ
Description: A chave do sucesso é conhecer o seu público-alvo. Para isso, é fundamental realizar pesquisas com consumidores, as quais analisam suas preferências de compra, hábitos, rotinas, ocasiões de consumo da categoria e, além disso, seus desejos e valores pessoais refletidos em seu consumo.

## Solutions
Allow: https://nielseniq.com/global/pt/solutions/know-your-consumers/
Title: Know your consumers - NIQ
Description: Tome decisões centradas em shoppers com uma visão completa de hábitos e tendências do consumidor.
Allow: https://nielseniq.com/global/pt/solutions/market-measurement/
Title: Aumente sua participação no mercado com uma análise abrangente do mercado
Description: Ganhe participação de mercado e amplie seus negócios com insights abrangentes de desempenho em categorias e mercados globais.
Allow: https://nielseniq.com/global/pt/solutions/consumer-behavior-and-insights/
Title: Comportamento do consumidor: dados & insights omnicanal
Description: Tome decisões informadas com dados de compra online e offline, painéis representativos e análises de tendências para impulsionar seu negócio.
Allow: https://nielseniq.com/global/pt/solutions/innovation/
Title: Estratégia de produto: soluções de inovação e desenvolvimento
Description: Inove com IA, neurociência e dados preditivos para criar produtos com ROI elevado. Otimize lançamento, embalagem e performance já!
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/
Title: Ativação do comércio eletrônico com análises e planos de preços
Description: Impulsione e‑commerce, sortimento, preços e supply chain com IA e analytics da NIQ para decisões rápidas e ativação inteligente.
Allow: https://nielseniq.com/global/pt/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Sincronize seu orçamento e cronograma. A experiência positiva do consumidor é o indicador mais importante de sucesso para novos produtos. BASES Quick Use permite aos consumidores interagir com novos produtos em casa e fornecer insights cruciais em tão pouco tempo quanto 15 dias.
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Data Impact by NielsenIQ - NIQ
Description: Uma plataforma intuitiva que fornece às marcas análises de comércio eletrônico acionáveis. A coleta de dados de fontes on-line distintas fornece orientação confiável para aumentar as vendas, a visibilidade e a disponibilidade.
Allow: https://nielseniq.com/global/pt/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Com o tempo, categorias e shoppers evoluem. Descubra os pontos fortes e fracos de sua embalagem em comparação com a concorrência.
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Segmentação de mercado: Mercados-alvo e públicos-alvo | Soluções
Description: Aprimore sua estratégia de marketing com uma segmentação de mercado eficaz. Segmente públicos-alvo e domine mercados. Alcance seu público ideal hoje mesmo!
Allow: https://nielseniq.com/global/pt/solutions/winning-brands/
Title: Winning Brands - NIQ
Description: Descubra como impulsionar sua marca com insights precisos da NielsenIQ. Aumente sua performance no mercado agora!
Allow: https://nielseniq.com/global/pt/solutions/innovation/product-innovation/
Title: Impulsione a inovação de produtos com estratégia de desenvolvimento e soluções de diferenciação
Description: Impulsione a inovação de produtos com nosso processo de desenvolvimento estratégico. Aumente a diferenciação e os testes para obter novos produtos de sucesso. Comece a inovar hoje mesmo!
Allow: https://nielseniq.com/global/pt/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Insights e previsões de mercado com base nas tendências de comportamento do consumidor
Description: Fique à frente com as últimas tendências de consumo. Descubra insights sobre o comportamento do consumidor, análise de mercado e mercados emergentes. Aja agora.
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Aumente os lucros com soluções e serviços de estratégia de preços e promoções
Description: Implemente estratégias eficazes de preços e promoções com nossos serviços especializados. Maximize os lucros com a otimização dinâmica de preços e promoções. Aumente as vendas agora!
Allow: https://nielseniq.com/global/pt/solutions/retail-measurement-services/
Title: Retail Measurement Services - NIQ
Description: A incerteza revela os melhores planos. Identifique os detalhes e fatos mais importantes para o desempenho de seu produto com dados abrangentes sobre o ponto de venda. Acompanhe as vendas dos principais canais, bandeiras varejistas e mercados para adaptar e melhorar suas estratégias com segurança.
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/product-content/
Title: Aprenda sobre gerenciamento e soluções de conteúdo de produtos
Description: Crie e distribua conteúdo de produto rico (descrições, imagens, specs) para aumentar visibilidade, conversão e colaboração com parceiros.
Allow: https://nielseniq.com/global/pt/solutions/
Title: Descubra mais informações sobre seu negócio - NIQ
Description: Nossas soluções dão clareza aos dados mais granulares para inspirar ideias abrangentes, ajudando os líderes empresariais a vislumbrar o futuro e a tomar medidas decisivas.
Allow: https://nielseniq.com/global/pt/solutions/shelf-architect/
Title: Arquitetura de Prateleira: Estratégias Inovadoras no Varejo
Description: Unifique e simplifique suas estratégias de sortimento e espaço com uma solução integrada de dados completa.
Allow: https://nielseniq.com/global/pt/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: Sua pesquisa tem um problema de precisão. Saiba mais sobre as decisões de consumo de seus clientes – em qualquer lugar, a qualquer momento – e sobre as motivações que orientam essas escolhas por meio da coleta de dados móveis em tempo real.
Allow: https://nielseniq.com/global/pt/solutions/artificial-intelligence/
Title: Inteligência Artificial em Mercado: Soluções Inovadoras da NielsenIQ
Description: Descubra como a inteligência artificial pode transformar seu negócio com a NielsenIQ. Explore soluções inovadoras agora!
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/marketing-effectiveness/
Title: Aumente a eficácia do marketing com estratégias
Description: Avalie campanhas em tempo real, otimize impacto criativo e maximize o ROI com análises cross-media e testes baseados em dados.
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/e-commerce-activation/
Title: Otimize sua estratégia e ativação de comércio eletrônico
Description: Lance seu site de comércio eletrônico com nossas estratégias de otimização comprovadas. Maximize o crescimento e as vendas. Ative o sucesso do seu comércio eletrônico hoje mesmo!
Allow: https://nielseniq.com/global/pt/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premise revela oportunidades no mercado de consumo On-Premise com um conjunto de dados confiável e representativo.
Allow: https://nielseniq.com/global/pt/solutions/market-measurement/growth-strategy/
Title: Identificar oportunidades de mercado para impulsionar a estratégia de crescimento dos negócios
Description: Descubra oportunidades de crescimento em novos mercados e canais. Aumente as vendas, a participação no mercado e o crescimento dos negócios com uma estratégia de crescimento estratégico.
Allow: https://nielseniq.com/global/pt/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Estratégia de insights sobre o comprador - Análise do comportamento do cliente
Description: Obtenha insights valiosos sobre o comprador com nossas ferramentas de análise do comportamento do cliente. Aprimore sua estratégia e aumente as vendas. Descubra mais hoje mesmo!
Allow: https://nielseniq.com/global/pt/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Descubra a história por trás de sua receita para buscar oportunidades de crescimento.
Allow: https://nielseniq.com/global/pt/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Simula diversas opções de crescimento para mostrar a oportunidade certa.
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/supply-and-distribution/
Title: Suprimento e Distribuição – Soluções NIQ eficazes
Description: Suprimento e Distribuição NIQ: otimize estoques, evite rupturas e alcance os pontos de venda certos. Melhore sua cadeia agora!
Allow: https://nielseniq.com/global/pt/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Adote modelos granulares e flexíveis para expandir a disponibilidade dos seus produtos.
Allow: https://nielseniq.com/global/pt/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Simplifique a maneira como você compartilha informações entre sistemas para ter colaborações bem-sucedidas.
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/brand-strategy/
Title: Fortaleça a estratégia de sua marca com as soluções da NIQ
Description: Desenvolva o patrimônio e o reconhecimento da marca com uma estratégia de marca sólida. Saiba como criar uma estratégia de marca vencedora para elevar seus negócios.
Allow: https://nielseniq.com/global/pt/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Otimização de sortimento e prateleiras para o melhor gerenciamento de categorias da categoria
Description: Otimize sua exposição nas prateleiras com nossos serviços de execução de sortimento e prateleiras. Melhore o gerenciamento de categorias e aumente as vendas hoje mesmo!
Allow: https://nielseniq.com/global/pt/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Qualifique sua embalagem durante toda a jornada do shopper.
Allow: https://nielseniq.com/global/pt/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: Com acesso a relatórios sempre ativos e flexíveis para os mercados internacionais, você terá uma visão abrangente da dinâmica do mercado global e a capacidade de posicionar sua empresa para entrar estrategicamente em um novo mercado - não de forma reativa.
Allow: https://nielseniq.com/global/pt/solutions/refine-your-assortment/
Title: Otimização de Sortimento para Varejistas e Marcas Globais
Description: Identifique e implemente um mix de produtos que satisfaça as necessidades de seu mercado diversificado.
Allow: https://nielseniq.com/global/pt/solutions/syndicated-studies-research/
Title: Syndicated Studies & Research - NIQ
Description: Updating my business on how shoppers' response to COVID-19 has changed over time. Get the answers your competitors have, with a custom built survey based on manufacturers and retailers most pressing questions.
Allow: https://nielseniq.com/global/pt/solutions/market-measurement/market-trends-measurement/
Title: Domine as tendências do mercado e mantenha-se informado sobre os mercados globais emergentes e em crescimento
Description: Fique à frente com insights sobre as tendências atuais do mercado. Descubra as tendências do mercado global e as tendências de participação de mercado. Explore agora para tomar decisões informadas!
Allow: https://nielseniq.com/global/pt/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: Avaliação de um dia para o outro de uma ampla gama de ideias para inovação de produtos.
Allow: https://nielseniq.com/global/pt/solutions/consumer-behavior-and-insights/customer-journey/
Title: Soluções de jornada do cliente para uma experiência eficaz do usuário
Description: Aprimore a jornada de seu cliente com análise e otimização estratégicas. Melhore os pontos de contato e estimule o envolvimento. Comece a otimizar hoje mesmo.
Allow: https://nielseniq.com/global/pt/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Um conjunto de ferramentas digitais de fácil utilização que torna simples para as equipes de CPG acessar, entender e agir sobre os dados.
Allow: https://nielseniq.com/global/pt/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Estratégias de segmentação e paisagismo do consumidor para o mercado-alvo
Description: Desbloqueie o potencial de sua empresa com uma segmentação e um mapeamento precisos do consumidor. Alcance seu público-alvo de forma eficaz.
Allow: https://nielseniq.com/global/pt/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Compartilhe o acesso a dados de varredura, painel e fidelidade entre seus parceiros varejistas ou fabricantes através de uma ferramenta que se atualiza continuamente com as definições e processos de varejistas mais recentes. Economize tempo e mantenha-se alinhado para crescer junto.
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/audiences-and-personalization/
Title: Segmentação & Personalização – NIQ Audiências Inteligentes
Description: NIQ permite segmentar audiências, automatizar ofertas personalizadas e enriquecer campanhas com dados em tempo real. Aumente engajamento agora!
Allow: https://nielseniq.com/global/pt/solutions/innovation/packaging-design/
Title: Eleve seu processo de inovação para projetar embalagens personalizadas, sustentáveis e dentro das tendências
Description: Fique à frente das tendências de embalagens e crie o máximo de impacto com soluções de serviços e análises de design de embalagens personalizadas. Fique à frente com nossas tendências de embalagens. Otimize a embalagem de seu produto agora!
Allow: https://nielseniq.com/global/pt/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: Rapidez sem comprometimento. Teste o novo produto com a rapidez que você precisa sem sacrificar a confiabilidade ou a qualidade esperada.
Allow: https://nielseniq.com/global/pt/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
Innovation Performance Measurement - NIQ
Description: Mensura, monitora e controla o lançamento de produtos novos em tempo real.
Allow: https://nielseniq.com/global/pt/solutions/brand-and-media/
Title: Estratégias de marca & mídia centradas no consumidor
Description: Impulsione o ROI com soluções de marca e mídia baseadas em dados, criando campanhas eficazes que capturam atenção e fidelizam o consumidor.
Allow: https://nielseniq.com/global/pt/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Otimize o design de sua embalagem para abrir novas oportunidades.
Allow: https://nielseniq.com/global/pt/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Crie, desenvolva e comercialize seus produtos para que seus negócios cresçam consistentemente.
Allow: https://nielseniq.com/global/pt/solutions/e-commerce-measurement/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Medição de E-commerce: Estratégias e Insights
Description: Decisões digitais devem ser baseadas em dados. Acabe com seus pontos fracos online medindo o desempenho competitivo e as oportunidades de mercado. Acesse os dados mais completos sobre sua marca e vendas no mercado do canal de crescimento mais rápido do setor.
Allow: https://nielseniq.com/global/pt/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Fortaleça a eficiência de seus produtos e serviços para melhorar seus resultados.
Allow: https://nielseniq.com/global/pt/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: NielsenIQ Partner Network Parceiros confiáveis confiam nos dados da NielsenIQ Faça com que seus dados trabalhem mais, causando ainda mais impacto através da Connect Partner Network. Obtenha mais insights, acesse-os com maior facilidade e transforme-os em soluções acionáveis para seus negócios.
Allow: https://nielseniq.com/global/pt/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Otimização de Sortimento e Espaço - NielsenIQ
Description: Planeje e execute sua estratégia de prateleira com uma solução integrada cloud-based. Com base nos últimos dados de vendas, você pode criar um sortimento localizado e com consciência de espaço para impulsionar o máximo de vendas.
Allow: https://nielseniq.com/global/pt/solutions/market-measurement/omnichannel-commerce/
Title: Otimize seu crescimento com soluções de desempenho de mercado e medição omnicanal
Description: Acompanhe as vendas e compartilhe o desempenho na loja, no comércio eletrônico e no comércio omnicanal com as soluções Market Performance e Omnichannel Measurement.
Allow: https://nielseniq.com/global/pt/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Find the “where” behind your sales. With location-based and store-level insights, you can make data-driven distribution decisions with ease. Monitor your retail footprint and pinpoint opportunities to expand your brand’s reach in key retail and on-premise channels.
Allow: https://nielseniq.com/global/pt/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/pt/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Os shoppers estão compartilhando o que querem - você está ouvindo? Entenda os fatores de crescimento em suas categorias e lojas através da lente de atributos do produto. Use o desempenho de dietas, sustentabilidade e características de rótulos limpos para informar as estratégias de marketing e ganhar com consumidores exigentes.
Allow: https://nielseniq.com/global/pt/solutions/strategic-analytics-insights/
Title: Strategic Analytics & Insights - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pt/solutions/quest-for-next/
Title: Descubra o crescimento com a Quest for Next da NIQ
Description: Explore a Quest for Next da NIQ e descubra oportunidades de crescimento com insights orientados por IA e análises de mercado completas.

# Language: ru

## Contact
Allow: https://nielseniq.com/global/ru/about-us/contact-us/
Title: Контактная информация - NIQ
Description: NielsenIQ хочет услышать от вас! Спросите нас о наших продуктах, отправьте нам ваш отзыв или узнайте о возможностях карьерного роста здесь.

## Miscellaneous
Allow: https://nielseniq.com/global/ru/
Title: NIQ - Powered by true intelligence
Description: NielsenIQ - ваш партнер для наиболее полного и четкого понимания потребителей по всему миру. Мы способствуем развитию индустрии FMCG и ритейла, предоставляя гранулярные данные, прогнозирующие инсайты и аналитические решения.
Allow: https://nielseniq.com/global/ru/insights/commentary/2023/trendy-fmcg-rynka-v-2024-godu/
Title: Тренды FMCG-рынка в 2024 году - NIQ
Description: Узнайте, в каком направлении продолжат меняться привычки покупателей и стратегии игроков на рынке товаров повседневного спроса в 2024 году.
Allow: https://nielseniq.com/global/ru/insights/education/2024/novoe-pokolenie-pokupateley/
Title: Новое поколение покупателей - NIQ
Description: Какое покупательское поведение свойственно зумерам и какие подходы помогут понять эту аудиторию? Читайте в новом материале NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-industrii-alkogol/
Title: Тренды индустрии: алкоголь - NIQ
Description: Как изменились тренды алкогольного рынка и как они будут влиять на развитие индустрии в 2023? Рассказываем в новом материале NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/education/2023/obzor-fmcg-rynka-itogi-pervogo-polugodiya-2023/
Title: Обзор FMCG-рынка: итоги первого полугодия 2023 - NIQ
Description: Как развивается рынок FMCG в 2023 году и какие тренды возникают прямо сейчас? О ключевых цифрах за I полугодие 2023 — в обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-rynka-internet-torgovli-fmcg-v-2023/
Title: Тренды рынка интернет-торговли FMCG в 2023 - NIQ
Description: Какие тренды онлайн-рынка FMCG меняют его роль как для покупателей, так и для игроков в 2023 году? Свежая аналитика от NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-industrii-tovary-dlya-domashnih-zhivotnyh-2/
Title: Тренды индустрии: товары для домашних животных - NIQ
Description: Любимые домашние животные: как меняются тренды на этом рынке и о каких особенностях важно знать? Рассказываем в новом обзоре Нильсен.
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/kakim-budet-fmcg-v-2021-godu-issledovanie-nielseniq-sredi-100-top-menedzherov/
Title: Каким будет FMCG в 2021 году: исследование NielsenIQ среди 100+ топ-менеджеров - NIQ
Description: NielsenIQ Россия провела исследование FMCG Business Survey 2021 среди 100+ руководителей компаний FMCG, чтобы выяснить, каким они видят развитие рынка FMCG в 2021, с какими вызовами сталкиваются сейчас и что положат в основу своих стратегий в ближайшем будущем.
Allow: https://nielseniq.com/global/ru/insights/education/2023/promo-i-edlp-kak-izmenilis-akcii-v-2023-godu/
Title: Промо и EDLP: как изменились акции в 2023 году? - NIQ
Description: Что происходит с промо на рынке FMCG в 2023 году? Свежие цифры в новом отчете NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-industrii-tovary-dlya-detey/
Title: Тренды индустрии: товары для детей - NIQ
Description: Какие тренды рынка детских товаров вносят позитивный вклад в динамику индустрии FMCG и определяют перспективы? Свежая аналитика от NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-molochnaya-produkciya/
Title: Тренды индустрии: молочная продукция - NIQ
Description: Какие перспективные тренды могут стать ориентиром для производителей молочной продукции? Узнайте больше из нового анализа NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/kak-izmenilsya-fmcg-rynok-v-2022/
Title: Как изменился FMCG-рынок в 2022? - NIQ
Description: Какие факторы определяют трансформацию FMCG-ритейла сегодня и как выглядят перспективы индустрии в ближайшем будущем? — аналитика от NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/education/2023/reyting-krupneyshih-fmcg-brendov-v-2023/
Title: Рейтинг крупнейших FMCG-брендов в 2023 - NIQ
Description: Как за год изменился рейтинг крупнейших FMCG-марок России на фоне происходящего брендозамещения? Рассказываем в свежем материале NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/stm-i-rynok-kak-menyaetsya-rol-chastnyh-marok/
Title: СТМ и рынок: как меняется роль частных марок - NIQ
Description: Эволюция СТМ лежит на пересечении большинства трендов и позволяет выиграть как покупателям, так и игрокам рынка FMCG. В чем особенности частных марок в 2022 году?
Allow: https://nielseniq.com/global/ru/insights/education/2023/trendy-industrii-slaboalkogolnye-kokteyli/
Title: Тренды индустрии: слабоалкогольные коктейли - NIQ
Description: Какие тренды существуют в категории слабоалкогольных коктейлей? Читайте в новом аналитическом обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-industrii-konditerskie-izdeliya/
Title: Тренды индустрии: кондитерские изделия - NIQ
Description: Какие тенденции наиболее ярко заметны в группе кондитерских изделий и как трансформируется рынок? Читайте в новом обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/onlayn-rynok-fmcg-v-2022-chto-nuzhno-znat/
Title: Онлайн-рынок FMCG в 2022: что нужно знать? - NIQ
Description: Что происходит с рынком онлайн-торговли FMCG сегодня? Изучите свежую аналитику от NielsenIQ — от макротрендов до историй конкретных SKU.
Allow: https://nielseniq.com/global/ru/insights/education/2022/trendy-industrii-kofe-i-chay/
Title: Тренды индустрии: кофе и чай - NIQ
Description: Последние тренды индустрии кофе и чая в аналитике от NielsenIQ. Как будет развиваться рынок?
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/plany-fmcg-biznesa-na-2023-god-opros-top-menedzherov/
Title: Планы FMCG-бизнеса на 2023 год: опрос топ-менеджеров - NIQ
Description: Как изменится бизнес-среда и стратегии игроков в 2023? Новый отчет NielsenIQ — узнайте что планируют делать топ-менеджеры FMCG-компаний.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/potrebitel-posle-karantina-novye-missii-i-osobennosti-shopinga/
Title: Потребитель после карантина: новые миссии и особенности шопинга - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/insights/education/2022/malyy-biznes-bolshie-vozmozhnosti/
Title: Малый бизнес — большие возможности - NIQ
Description: Как небольшим FMCG-производителям использовать уникальный шанс для масштабирования бизнеса? Отвечаем на вопросы в новом исследовании NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/fmcg-v-2023-kak-budet-razvivatsya-rossiyskiy-rynok/
Title: FMCG в 2023 — как будет развиваться российский рынок? - NIQ
Description: Экономия и конкуренция: как новые тренды повлияют на рынок FMCG в предстоящем году и какие сигналы уже указывают на изменения?
Allow: https://nielseniq.com/global/ru/insights/commentary/2023/chetyre-trenda-fmcg-riteyla-v-2023/
Title: Четыре тренда FMCG-ритейла в 2023 - NIQ
Description: Что остается наиболее важным для потребителей и какие перспективы существуют для FMCG-бизнеса? Читайте в новой колонке Константина Локтева.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BF%D1%80%D0%BE%D0%BD%D0%B8%D0%BA%D0%BD%D0%BE%D0%B2%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82%D0%B0-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B2-2019-%D0%B3/
Title: Исследование GfK: Проникновение Интернета в России
Description: Узнайте какой скачок использования интернета в России произошёл за 2019г, о количестве мобильных пользователей, о трендах по регионам и по целевым группам
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B7%D0%B0-2015-%D0%B3%D0%BE%D0%B4-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE/
Title: Интернет-аудитория России в 2015: рост на 4 млн человек
Description: В 2015 году число интернет-пользователей в России достигло 84 млн, что составляет 70,4% населения 16+. Рост обусловлен активным использованием мобильных устройств.
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/trendy-industrii-frukty-i-ovoshchi/
Title: Тренды индустрии: фрукты и овощи - NIQ
Description: Как развивается индустрия фруктов и овощей и чем отличаются тренды в отдельных сегментах — читайте в аналитическом обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%82%D0%B5%D0%BD%D0%B4%D0%B5%D0%BD%D1%86%D0%B8%D0%B8-%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F-%D0%B8%D0%BD%D1%82/
Title: Исследование GfK: Тенденции развития Интернет-аудитории в России
Description: По данным Всероссийского омнибуса GfK, в 2016 аудитория Интернет-пользователей 16+ осталась на уровне 2015 года
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-rynok-tabachnyh-izdeliy/
Title: Тренды индустрии: рынок табачных изделий - NIQ
Description: Как устроен рынок табака и какие тренды определяют его развитие сегодня? Узнайте в новом обзоре от NielsenIQ
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/supervygoda-skolko-promo-v-onlayn-magazinah/
Title: Супервыгода: сколько промо в онлайн-магазинах? - NIQ
Description: После резкого сокращения, инвестиции в промо на рынке FMCG. Уже 8 из 10 товаров FMCG в онлайн-магазинах продаются со скидками, что стало рекордом.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B4%D0%B0%D1%83%D0%BD%D1%81%D0%B0%D0%B9%D0%B7%D0%B8%D0%BD%D0%B3-%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82-%D0%B8-%D0%BF%D0%BE%D1%81%D0%BB%D0%B5%D0%B4%D1%81%D1%82%D0%B2%D0%B8%D1%8F-%D0%B8/
Title: Исследование GfK: Эффект даунсайзинга
Description: GfK установил, что с 2012 по 2018 годы производители товаров FMCG в России уменьшили размер упаковок на 7-20% без значительного изменения цены товара.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/pokupatel-v-krizis-kak-menyayutsya-strategii-fmcg-shopinga/
Title: Покупатель в кризис: как меняются стратегии FMCG-шопинга? - NIQ
Description: На фоне роста цен на еду и напитки, который уже замечают 98% покупателей в России, в индустрии товаров повседневного спроса быстро развиваются тренды, связанные с экономией и поиском новых путей оптимизации бюджета. Покупатель в кризис: как меняются стратегии FMCG-шопинга?
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/onlayn-torgovlya-fmcg-ustanavlivaet-novye-rekordy/
Title: Онлайн-торговля FMCG устанавливает новые рекорды - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/industries/consumer-packaged-goods/packaging/
Title: Оптимизируйте успех розничной торговли с помощью анализа упаковки
Description: Откройте для себя передовые тенденции в дизайне упаковки и узнайте о них, чтобы укрепить свои розничные продажи и инновационную стратегию. Данные NielsenIQ помогут вам получить полное представлениеTM об измерении продаж и поведении потребителей, чтобы максимизировать инновации и рост.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B7%D0%B0%D0%B2%D0%B8%D1%81%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D1%8C-%D0%BE%D1%82-%D0%B3%D0%B0%D0%B4%D0%B6%D0%B5%D1%82%D0%BE%D0%B2-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8/
Title: Исследование GfK: Зависимость от технологий
Description: О зависимости от гаджетов у разных групп населения по всему миру, включая Россию, рассказывает Института GfK. Чем выше доход в семье, тем больше зависимых.
Allow: https://nielseniq.com/global/ru/insights/education/2023/8-faktov-o-riteyle-v-2023/
Title: 8 фактов: FMCG-ритейл в 2023 году - NIQ
Description: 8 цифр и FMCG-трендов 2023 года от NielsenIQ: как разобраться в многообразии изменений и использовать их для развития бизнеса?
Allow: https://nielseniq.com/global/ru/insights/analysis/2023/plany-fmcg-biznesa-na-2024-god-opros-top-menedzherov/
Title: Планы FMCG-бизнеса на 2024 год: опрос топ-менеджеров - NIQ
Description: Как топ-менеджеры видят развитие FMCG-рынка, на что обращают внимание и на каких направлениях бизнеса намерены фокусироваться в 2024?
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D1%82%D0%B8%D1%85%D0%B8%D1%85-%D0%B2%D0%B8%D0%BD-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4/
Title: Исследование GfK: Потребление тихих вин в России
Description: По данным потребительской панели GfK, тихие вина стали популярнее. На 86% домохозяйств приходится в среднем 10л тихих вин в год помимо другого алкоголя.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BF%D1%80%D0%BE%D0%BD%D0%B8%D0%BA%D0%BD%D0%BE%D0%B2%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82%D0%B0-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B2-2018-%D0%B3/
Title: Исследование GfK: Проникновение Интернета в России
Description: Узнайте статистику использования интернета в России за 2017 год, количество мобильных пользователей, тренды по регионам и среди разных групп населения.
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/novye-pravila-organicheskogo-shopinga/
Title: Новые правила органического шопинга - NIQ
Description: NielsenIQ впервые проанализировал продажи сертифицированных органических продуктов в России, чтобы изучить, как развивается инициатива по маркировке, а также в каких направлениях ритейлерам и производителям стоит приложить усилия, чтобы завоевать большее доверие покупателей и долю рынка.
Allow: https://nielseniq.com/global/ru/insights/education/2022/kak-menyaetsya-otnoshenie-potrebiteley-k-ekologicheskim-voprosam/
Title: Как меняется отношение потребителей к экологическим вопросам? - NIQ
Description: 52% российских потребителей поддерживают экологические инициативы, а более трети обращают внимание на экомаркировку. Как это отражается на рынке FMCG?
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/odin-doma-novye-situacii-potrebleniya-i-potencial-fmcg-rynka-v-mire-posle-pandemii/
Title: Новые привычки и рост FMCG после пандемии
Description: Анализ изменений в потреблении FMCG: от снижения импульсных покупок до роста онлайн-продаж и новых домашних сценариев потребления.
Allow: https://nielseniq.com/global/ru/insights/education/2022/akademiya-kak-ustroen-riteyl-audit/
Title: Академия: как устроен ритейл-аудит? - NIQ
Description: Ритейл-аудит — основное направление деятельности NielsenIQ во всем мире на протяжении 100 лет. Как он устроен и откуда берутся данные?
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BA%D0%B8%D1%82%D0%B0%D0%B9-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%B8-%D0%B8%D1%81%D0%BF%D0%B0%D0%BD%D0%B8%D1%8F-%D0%B2%D0%BE%D0%B7%D0%B3%D0%BB%D0%B0%D0%B2%D0%B8%D0%BB%D0%B8-%D1%81%D0%BF%D0%B8/
Title: Китай, Россия и Испания возглавили список самых читающих стран
Description: 30 процентов онлайн-респондентов из 17 стран читают книги каждый или почти каждый день
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BC%D0%B0%D1%81%D1%88%D1%82%D0%B0%D0%B1-%D0%BA%D0%BE%D1%80%D0%BE%D0%BD%D0%B0%D0%B2%D0%B8%D1%80%D1%83%D1%81%D0%BD%D0%BE%D0%B3%D0%BE-%D0%BA%D1%80%D0%B8%D0%B7%D0%B8%D1%81%D0%B0-%D1%81%D1%80%D0%B5/
Title: Масштаб коронавирусного кризиса среди покупателей в России
Description: Исследование GfK: Индекс ковид-кризиса. Потребители и регионы, наиболее пострадавшие от кризиса.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/mir-posle-covid-19-5-trendov-potrebleniya/
Title: Мир после COVID-19: 5 трендов потребления - NIQ
Description: Исследуйте 5 ключевых трендов потребления после COVID-19. Узнайте, как адаптироваться и выжить. Читайте сейчас!
Allow: https://nielseniq.com/global/ru/news-center/2019/%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B8-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%B8%D0%BA%D0%B8-2019/
Title: Исследование GfK: Тенденции продаж бытовой техники и электроники
Description: О состоянии рынка электроники и рынка бытовой техники в России вы узнаете из отчёта Института исследований GfK. Читайте о росте цен и оборотах рынка.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-uslozhnenie-alkogolnogo-rynka/
Title: Тренды индустрии: усложнение алкогольного рынка - NIQ
Description: Рынок алкогольных напитков в России продолжает расти и усложняться. По итогам 2021 года он вновь показал самые высокие значения продаж в натуральном выражении среди всех индустрий FMCG, а на первый план вышли новые тренды потребления.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/chastnye-marki-novaya-tochka-rosta-rossiyskogo-riteyla/
Title: Частные марки — новая точка роста российского ритейла? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82%D0%B0-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BF%D1%80%D0%B5%D0%B2%D1%8B%D1%81%D0%B8/
Title: Аудитория Интернета в России превысила 80 миллионов пользователей
Description: Три четверти интернет-пользователей выходят в Сеть ежедневно или почти каждый день.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BF%D0%B5%D1%80%D1%81%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5-%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5-%D0%B2-%D0%BE%D0%B1%D0%BC%D0%B5%D0%BD-%D0%BD%D0%B0-%D0%BF%D1%80%D0%B8%D0%B2%D0%B8%D0%BB/
Title: Пользователи готовы обменять данные на привилегии?
Description: 27 % пользователей в 17 странах готовы делиться персональными данными за скидки и сервис — лидеры: Китай, Мексика и Россия.
Allow: https://nielseniq.com/global/ru/insights/analysis/2017/promo-pressure-report-2017/
Title: Топ-20 категорий FMCG, которые покупают со скидкой - NIQ
Description: Исследуйте влияние промо-акций на продажи с отчетом NielsenIQ за 2017 год. Получите аналитику сейчас!
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/virtualnaya-apteka-kak-potrebiteli-pokupayut-lekarstva-v-internete/
Title: Виртуальная аптека: рост онлайн‑продаж лекарств
Description: Исследуйте, как потребители покупают лекарства онлайн, и узнайте о трендах виртуальной аптеки. Узнайте больше на нашем сайте!
Allow: https://nielseniq.com/global/ru/insights/analysis/2017/confectionary-retail-audit/
Title: Ситуация и тенденции: российский рынок сладостей - NIQ
Description: Исследуйте аудит розничной торговли кондитерскими изделиями с NielsenIQ. Получите ключевые данные и улучшите стратегию продаж. Узнайте больше!
Allow: https://nielseniq.com/global/ru/insights/education/2018/3-keysa-vyhoda-iz-nevigodnogo-promo/
Title: 3 кейса выхода из невыгодного промо - NIQ
Description: Исследуйте 3 ключевых стратегии для эффективных промо-акций. Узнайте, как улучшить ROI. Прочтите сейчас и оптимизируйте свои кампании!
Allow: https://nielseniq.com/global/ru/news-center/2018/%D1%87%D0%B5%D0%BC%D0%BF%D0%B8%D0%BE%D0%BD%D0%B0%D1%82-%D0%BC%D0%B8%D1%80%D0%B0-%D0%BF%D0%BE-%D1%84%D1%83%D1%82%D0%B1%D0%BE%D0%BB%D1%83-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81/
Title: ЧМ‑2018 в России: 42 % россиян активно смотрят
Description: Исследование GfK/Nielsen: 42 % россиян планируют смотреть Чемпионат–2018, 21 % – каждую игру; ТВ‑и онлайн‑ охват – 40 млн+.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2022/konferenciya-2022-ot-taktiki-k-strategii/
Title: Конференция 2022: от тактики к стратегии - NIQ
Description: Как изменилось привычное устройство системы «производитель — ритейл — покупатель»? И кто выиграет больше всего от происходящих изменений?
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-tovary-dlya-domashnih-zhivotnyh/
Title: Тренды индустрии: товары для домашних животных - NIQ
Description: Узнайте, как пандемия Covid-19 изменила рынок товаров для домашних животных и какие направления заслуживают дополнительных инвестиций.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B7%D0%B4%D0%BE%D1%80%D0%BE%D0%B2%D1%8B%D0%B9-%D0%BE%D0%B1%D1%80%D0%B0%D0%B7-%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8-%D0%B8-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8-fcmg-%D1%82%D0%BE%D0%B2%D0%B0%D1%80/
Title: ЗОЖ влияет на выбор FMCG товаров
Description: Как здоровый образ жизни влияет на покупки FMCG в России? Узнайте тренды и предпочтения потребителей. Читайте подробнее!
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/kak-izmenilas-pokupatelskaya-korzina-v-2021-godu/
Title: Как изменилась покупательская корзина в 2021 году? - NIQ
Description: Узнайте, как макроэкономическая ситуация будет влиять на рынок FMCG в 2022 году и на какие сигналы ритейлерам и производителям важно обратить внимание в гонке за покупателем.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%BD%D0%B0%D1%8F-%D0%BA%D0%BE%D0%BC%D0%BC%D0%B5%D1%80%D1%86%D0%B8%D1%8F-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-2017-%D0%B3%D0%BE%D0%B4-%D0%B8/
Title: Исследование GfK: Тренды поведения россиян в интернете в 2017 году
Description: Узнайте о развитии электронной коммерции в России в 2017 году из отчёта GfK. Интернет торговля растёт и один из трендов – покупки с мобильных устройств.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-rynok-snekov/
Title: Тренды индустрии: рынок снеков - NIQ
Description: Россия стала лидером по темпам роста денежных продаж снеков среди крупнейших европейских стран. Однако анализ рынка показывает, что высокий потенциал для дальнейшего роста все еще остается во многих категориях.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B5-%D0%B2%D1%81%D0%B5%D0%B3%D0%BE-%D0%B4%D0%BE%D0%BC%D0%B0%D1%88%D0%BD%D0%B8%D1%85/
Title: Россия лидирует по числу домашних животных | NIQ
Description: Согласно исследованию GfK, Россия занимает первое место по количеству домашних животных, опережая США и страны Латинской Америки.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C-2019-%D0%BD%D0%B0%D0%BA%D0%BE%D0%BF%D0%B8%D0%BB%D0%B0%D1%81%D1%8C/
Title: Российский потребитель 2019: накопилась усталость
Description: Потребители в России в 2019 настроены пессимистично. Это показывают результаты индекса потребительских настроений. Получите точные данные от Института GfK.
Allow: https://nielseniq.com/global/ru/industries/
Title: Отрасли NIQ – полное покрытие рынка и аналитика
Description: Отрасли NIQ дают полный обзор сектора—данные, тренды, аналитика. Узнайте больше, включив отраслевую стратегию прямо сейчас!
Allow: https://nielseniq.com/global/ru/insights/education/2022/recording-mixing-trends-to-win/
Title: NielsenIQ Conference 2022: Mixing trends to win - NIQ
Description: What to expect from the FMCG industry in 2023? Watch the recording of the NielsenIQ Conference 2022 to learn more about the state of retail in Russia.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2022/konferenciya-2022-palitra-trendov-fmcg/
Title: Конференция 2022: Палитра трендов FMCG - NIQ
Description: Какие тренды и их комбинации будут определять развитие FMCG-индустрии в 2023 году?
Allow: https://nielseniq.com/global/ru/insights/commentary/2021/glavnye-trendy-ritejla-v-2022-godu/
Title: Главные тренды ритейла в 2022 году - NIQ
Description: NielsenIQ выделил шесть ключевых тенденций, которые продолжат серьезно влиять на рынок FMCG-ритейла в предстоящие месяцы.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2020/vebinar-uroki-covid-19-kakim-budet-pokupatel-etoy-osenyu/
Title: Вебинар: Уроки COVID-19: каким будет покупатель этой осенью? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/industries/retail/measure-and-integrate-your-market-performance/
Title: Оптимизация эффективности и измерения рынка с помощью NIQ Insights
Description: Получите полное представлениеTM о работе рынка с помощью аналитических решений NIQ. Ускорьте рост с помощью интегрированных данных для улучшения оценки рынка.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/ustoychivoe-budushchee-riteyla/
Title: Устойчивое будущее ритейла - NIQ
Description: Как фокус на экологичность изменит бизнес-стратегии FMCG-игроков, когда вопросы экономической рецессии отойдут на второй план?
Allow: https://nielseniq.com/global/ru/news-center/2018/gfk-%D1%80%D0%B0%D1%81%D1%88%D0%B8%D1%80%D0%B8%D0%BB%D0%B0-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D1%83%D1%8E-%D0%BF%D0%B0%D0%BD%D0%B5%D0%BB%D1%8C-%D0%B4%D0%BE/
Title: GfK Rus расширила потребительскую панель до 20 тысяч домохозяйств
Description: Узнайте как с 2018 Института GfK проводит крупнейшые панельные исследования в России и предоставляет подробные анализы рынка и маркетинговые исследования.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B0%D0%BB%D0%B5%D0%BA%D1%81%D0%B5%D0%B9-%D0%B4%D0%BE%D1%80%D0%BE%D1%84%D0%B5%D0%B5%D0%B2-%D0%B2%D0%BE%D0%B7%D0%B3%D0%BB%D0%B0%D0%B2%D0%B8%D1%82-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA/
Title: Алексей Дорофеев возглавит Россию – NielsenIQ назначение
Description: Алексей Дорофеев назначен руководителем операций NIQ в России, усилит развитие рынка и клиентских решений. Подробнее о назначении!
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/indeks-potrebitelskogo-doveriya-rezko-snizilsya-vo-vsem-mire/
Title: Индекс потребительского доверия резко снизился во всем мире - NIQ
Description: Исследуйте, как глобальный индекс доверия потребителей изменился в 2020 году. Узнайте больше на нашем сайте!
Allow: https://nielseniq.com/global/ru/industries/financial-services/
Title: Финансовые услуги – данные и инсайты NIQ
Description: Расширьте возможности вашего бренда финансовых услуг, используя данные для принятия обоснованных решений и стратегического роста.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-sredstva-po-uhodu-za-domom/
Title: Тренды индустрии: средства по уходу за домом - NIQ
Description: После спада продаж индустрия средств по уходу за домом начала постепенное восстановление. В каких сегментах кроется наибольший потенциал? Узнайте в новом анализе NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B4%D0%B5%D0%BC%D0%BE%D0%B3%D1%80%D0%B0%D1%84%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F-%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D1%8F-%D0%BC%D1%83%D0%B6%D1%87%D0%B8%D0%BD/
Title: Мужчины с Марса, женщины с Венеры, – так ли это?
Description: Демографическая сегментация разделяет потребителей на группы по поло-возрастным критериям и помогает определить потребительские предпочтения.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/optimizaciya-assortimenta-v-usloviyah-krizisa/
Title: Оптимизация ассортимента в условиях кризиса - NIQ
Description: Изучите, как компенсировать пробелы в ассортименте доступными способами: работой с новинками, пересмотром продуктового портфеля и цен.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B2-%D0%BA%D0%B0%D0%BA%D0%BE%D0%BC-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8%D0%B8-%D1%80%D0%BE%D1%81/
Title: Настроения россиян к Новому году – GfK индекс 2016
Description: Индекс потребительских настроений — 92 п., рост в 5 из 7 округов, Северо‑Запад и Сибирь — в минусе. Анализ настроений к празднику!
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/tri-voprosa-fmcg-rynka-kak-izmenyatsya-strategii-igrokov/
Title: Три вопроса FMCG-рынка: как изменятся стратегии игроков - NIQ
Description: Ассортимент, цены и промо, инвестиции в онлайн-торговлю: какие вызовы возникают перед игроками FMCG-рынка в кризис и как с ними справиться?
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/trendy-industrii-rynok-piva/
Title: Тренды индустрии: рынок пива - NIQ
Description: Трансформация ассортимента, рост популярности локальной продукции и другие тренды пивного рынка России в новом анализе NielsenIQ.
Allow: https://nielseniq.com/global/ru/legal/cookies-and-other-tracking-technologies/
Title: Cookies and Other Tracking Technologies - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/insights/education/2021/razvivayushchijsya-trend-kak-ustroen-rynok-rastitelnogo-myasa/
Title: Развивающийся тренд: как устроен рынок растительного мяса? - NIQ
Description: Продажи растительного мяса и молочной продукции в России растут на фоне снижения спроса на традиционные аналоги
Allow: https://nielseniq.com/global/ru/about-us/johan-sjostrand/
Title: Johan Sjostrand - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%BA%D1%80%D0%B0%D1%81%D0%BE%D1%82%D0%B0-%D0%BD%D0%B5-%D1%82%D0%B5%D1%80%D0%BF%D0%B8%D1%82-%D0%BA%D1%80%D0%B8%D0%B7%D0%B8%D1%81%D0%B0/
Title: Красота не терпит кризиса?
Description: Эксперты GfK рассказали о том, как в России продаются товары для красоты
Allow: https://nielseniq.com/global/ru/insights/analysis/2019/obzor-nielsen-rynok-molochnoy-produkcii/
Title: Обзор NielsenIQ: рынок молочной продукции - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/careers/early-career-opportunities/
Title: Возможности для молодых специалистов - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BA%D0%B0%D0%BA-%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B8%D0%BB%D1%81%D1%8F-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%B5%D1%81-%D0%BA-%D1%87%D0%B5%D0%BC%D0%BF%D0%B8%D0%BE%D0%BD%D0%B0%D1%82%D1%83-%D0%BC%D0%B8/
Title: Исследование GfK: как изменился интерес россиян к Чемпионату мира по футболу
Description: Какой потенциал мировые спортивные события как ЧМ по футболу имеют в маркетинге? Читайте об итогах повторного опроса GfK среди любителей футбола.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D1%8B-%D1%81%D0%B0%D0%BC%D0%BE%D0%B8%D0%B7%D0%BE%D0%BB%D1%8F%D1%86%D0%B8%D0%B8-%D0%B8-%D1%83%D0%B4%D0%B0%D0%BB%D0%B5%D0%BD%D0%BD%D0%BE%D0%B9-%D1%80%D0%B0/
Title: Проблемы самоизоляции: и удаленной работы в России
Description: Исследование: самоизоляция, похоже, повлияла на здоровье россиян.
Allow: https://nielseniq.com/global/ru/about-us/curtis-miller/
Title: Кертис Миллер - NIQ
Description: Изучите уникальный подход Кертиса Миллера в NielsenIQ к аналитике данных. Узнайте, как он трансформирует отрасль. Подробнее на сайте!
Allow: https://nielseniq.com/global/ru/about-us/corporate-citizenship/
Title: Корпоративная социальная ответственность - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D1%84%D0%B0%D1%80%D0%BC%D0%B0%D1%86%D0%B5%D0%B2%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B9-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B2-%D0%BD%D0%BE%D0%B2%D1%8B%D1%85-%D1%8D%D0%BA%D0%BE%D0%BD%D0%BE/
Title: Фармацевтический рынок в новых экономических условиях
Description: Как складывается макроэкономическая ситуация в России, и как она влияет на потребителя - обсудили на фармацевтической конференции GfK 29 мая
Allow: https://nielseniq.com/global/ru/industries/retail/collaborate-with-your-suppliers/
Title: Сотрудничество ритейла и поставщиков: данные и рост
Description: Укрепите партнёрство: обменивайтесь данными в реальном времени, планируйте ассортимент и акции совместно и повышайте прибыль.
Allow: https://nielseniq.com/global/ru/insights/report/2021/%D0%BE%D1%82%D1%87%D0%B5%D1%82-gfk-%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%BA%D0%B8%D0%BD%D0%BE%D1%82%D0%B5%D0%B0%D1%82%D1%80%D0%BE%D0%B2-%D0%B2-%D1%80-3/
Title: Отчет GfK: Рейтинг онлайн-кинотеатров в России Q2 2021 - NIQ
Description: КиноПоиск HD стал лидером по количеству подписчиков, а Netflix оказался на первом месте по индексу потребительской лояльности.
Allow: https://nielseniq.com/global/ru/insights/success-story/2021/make-data-driven-decisions-faster/
Title: Быстрые решения на основе данных для FMCG‑команд
Description: Ускорьте принятие решений: отрезанный BI‑инструмент помог FMCG‑производителю сократить время анализа вдвое и объединить команды.
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D1%88%D0%BE%D0%BF%D0%BF%D0%B8%D0%BD%D0%B3-%D0%B2%D0%BF%D0%B5%D1%87%D0%B0%D1%82%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%B2%D1%8C%D1%8E-%D1%81-%D0%BC%D0%B0%D0%BA%D1%81%D0%B8/
Title: Шоппинг впечатлений: интервью с Максимом Демидовым, Store concept Director, Леруа Мерлен
Description: Продолжаем наш проект "Шоппинг впечатлений"
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B8%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9-%D0%B8%D0%BD%D1%82%D0%B5%D0%BB%D0%BB%D0%B5%D0%BA%D1%82-%D0%B8%D0%B8-%D1%81%D0%BE-%D1%81%D0%BC%D1%8B%D1%81%D0%BB%D0%BE/
Title: AI со смыслом
Description: Узнайте от GfK о трендах в технологии искусственного интеллекта на потребительских рынках: развитие "умного дома" составило 2,5 млрд. € продаж в Европе.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8-europanel-%D1%81%D0%B0%D0%BC%D1%8B%D0%B5-%D0%BF%D1%80%D0%B0%D0%B7%D0%B4%D0%BD%D0%B8%D1%87%D0%BD%D1%8B%D0%B5-%D0%BF/
Title: Исследование GfK и Europanel: Самые праздничные продукты для жителей Европы и России
Description: За что готовы заплатить больше под Новый год и Рождество потребители в разных странах
Allow: https://nielseniq.com/global/ru/industries/consumer-packaged-goods/beverage-alcohol/
Title: Алкоголь: тренды, данные и рост рынка CPG
Description: Обеспечьте рост и завоюйте долю рынка с помощью комплексных данных, исследований и аналитики NIQ по алкогольным напиткам.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%81%D0%BF%D1%80%D0%BE%D1%81-%D0%BD%D0%B0-%D1%81%D0%BC%D0%B0%D1%80%D1%82%D1%84%D0%BE%D0%BD%D1%8B-%D0%B2-%D1%80%D0%BE/
Title: Исследование GfK: Спрос на смартфоны в России и мире
Description: По данным GfK, в 4 квартале 2017 года в мире было продано 397 млн. штук смартфонов, это на один процент больше, чем в 4 кв. 2016 года. Рост обеспечили такие регионы, как Ближний Восток и Африка (+8%), Центральная и Восточная Европа (+7%).
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/covid-19-pokupki-v-karantine/
Title: COVID-19: покупки в карантине - NIQ
Description: Исследуйте, как COVID-19 изменил потребительские привычки в карантине. Узнайте больше на нашем сайте!
Allow: https://nielseniq.com/global/ru/insights/education/2024/akademiya-prodvinutaya-analitika-assortimenta/
Title: Академия: продвинутая аналитика ассортимента - NIQ
Description: Как оценить потенциал своего портфеля, сравнить его с конкурентами и найти точки роста в области работы с ассортиментом? — рассказываем в Академии NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%B8%D1%85-%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D0%BE%D0%B2-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F/
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Description: Читайте результаты маркетинговых исследований рынка детских товаров, проведённые Институтом GfK. Узнавайте о тенденциях и развитии рынка. Подробнрсти тут.
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D0%BF%D1%83%D1%82%D0%B5%D1%88%D0%B5%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8/
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Description: Ключевые тренды рынка туристических услуг
Allow: https://nielseniq.com/global/ru/insights/multimedia/2022/vebinar-rossijskij-pokupatel-v-krizis-kak-menyayutsya-strategii-fmcg-shopinga/
Title: Вебинар: Российский покупатель в кризис. Как меняются стратегии FMCG-шопинга? - NIQ
Description: Разворачивающийся экономический кризис вновь скорректировал стратегии покупателей и тренды на рынке FMCG. И если часть закономерностей уже проявлялась во время предыдущих кризисов, то другая оказалась уникальна для 2022 года.
Allow: https://nielseniq.com/global/ru/legal/website-privacy-statement/
Title: Website Privacy Statement - NIQ
Description: Изучите нашу политику конфиденциальности, чтобы понять, как NielsenIQ защищает ваши данные. Узнайте больше на нашем сайте!
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B0%D1%83%D0%B4%D0%B8%D0%BE%D1%83%D1%81%D1%82%D1%80%D0%BE%D0%B9%D1%81%D1%82%D0%B2%D0%B0-%D1%81%D1%82%D0%B0%D0%BD%D0%BE%D0%B2%D1%8F%D1%82%D1%81%D1%8F-%D1%83%D0%BC%D0%BD%D0%B5%D0%B5-%D0%B8-%D0%B7/
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Allow: https://nielseniq.com/global/ru/insights/education/2021/strategii-upravleniya-onlajn-prodazhami/
Title: Стратегии управления онлайн-продажами - NIQ
Description: Большое количество данных, доступных для аналитики онлайн-заказов FMCG, позволяет глубже изучать специфику покупательского спроса и эффективнее управлять продажами на основе тех факторов, которые раньше оставались без внимания.
Allow: https://nielseniq.com/global/ru/industries/consumer-packaged-goods/beauty/
Title: Всесторонние исследования для индустрии красоты и личной гигиены
Description: Откройте для себя информацию и аналитику для индустрии красоты и личной гигиены. Обеспечьте рост с помощью стратегий, основанных на данных маркетинговых исследований и потребительских данных NIQ.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%BD%D0%BE%D0%B2%D1%8B%D0%B9-%D0%BF%D0%BE%D0%B4%D1%85%D0%BE%D0%B4-%D0%BA-%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D0%B8-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5/
Title: GfK на Форуме ECR: новый подход к сегментации покупателей в России
Description: Получите доступ к презентации с примерами сегментации потребителей на рынке в России, разработанный ECR совместно с Институтом исследований GfK
Allow: https://nielseniq.com/global/ru/industries/retail/optimize-assortment-and-space-planning/
Title: Ассортимент и пространство: AI для роста продаж
Description: Используйте AI и аналитику для «правильного товара в правильном месте»: оптимизируйте микс, планограммы и уменьшайте товарный дефицит.
Allow: https://nielseniq.com/global/ru/about-us/michael-burwell/
Title: Майкл Бервелл: Главный Финансовый Директор в NielsenIQ
Description: Извините, но я не могу просмотреть содержимое веб-страницы по URL. Пожалуйста, предоставьте информацию о странице, чтобы я мог помочь создать мета-описание.
Allow: https://nielseniq.com/global/ru/insights/report/2017/%D0%BA%D0%B0%D0%BA%D0%B8%D0%B5-%D0%BC%D0%B5%D0%B3%D0%B0%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%BF%D0%BE%D0%B2%D0%BB%D0%B8%D1%8F%D1%8E%D1%82-%D0%BD%D0%B0-%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B5/
Title: Какие мегатренды повлияют на будущее индустрии пассажирских перевозок
Description: Эксперты GfK выступят на V международном Стратегическом форуме гражданской авиации – 2017
Allow: https://nielseniq.com/global/ru/industries/consumer-packaged-goods/
Title: CPG: Данные и аналитика для упаковки и роста рынка
Description: 100 лет NielsenIQ: аналитика CPG‑рынка, тренды упаковки, спроса и конкурентов для устойчивого роста и оптимизации портфеля.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/issledovanie-sredi-biznesa-ozhidaniya-i-strategii-vyhoda-iz-krizisa/
Title: Бизнес-стратегии после кризиса: ожидания и действия
Description: Исследуйте стратегии и ожидания бизнеса при выходе из кризиса. Узнайте ключевые тренды и рекомендации. Читайте сейчас!
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/%D1%87%D1%82%D0%BE-%D0%B6%D0%B4%D0%B5%D1%82-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BF%D0%BE%D1%81%D0%BB%D0%B5-%D0%BF%D0%B0%D0%BD%D0%B4%D0%B5%D0%BC-2/
Title: Что ждет бренд-маркетинг после пандемии? - NIQ
Description: Инвестиции — залог лояльности к бренду и устойчивого роста
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D1%88%D0%BE%D0%BF%D0%BF%D0%B8%D0%BD%D0%B3-%D0%B2%D0%BF%D0%B5%D1%87%D0%B0%D1%82%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9-%D1%80%D0%B0%D0%B7%D0%B3%D0%BE%D0%B2%D0%BE%D1%80-%D1%81-%D0%B0%D0%BB%D0%B5%D0%BA%D1%81/
Title: Шоппинг впечатлений: разговор с Александром Серегиным, директором по маркетингу ТЦ "Метрополис"
Description: Первое интервью в рамках нашего проекта "Шоппинг впечатлений".
Allow: https://nielseniq.com/global/ru/industries/media/
Title: Медиа-аналитика для роста брендов и охвата
Description: Используйте медиаданные для эффективной стратегии бренда и рекламы. Откройте силу аналитики с NIQ уже сегодня!
Allow: https://nielseniq.com/global/ru/about-us/jeanne-danubio/
Title: Jeanne Danubio - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/insights/report/2020/%D0%BF%D0%BE%D0%B4%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%BA%D0%B0-%D0%BA-%D1%83%D0%B4%D0%B0%D0%BB%D0%B5%D0%BD%D0%BA%D0%B5-%D0%BF%D0%BE%D0%B2%D0%BB%D0%B8%D1%8F%D0%BB%D0%B0-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD/
Title: Подготовка к удаленке повлияла на рынок ноутбуков
Description: Продажи ноутбуков начали расти также из-за роста курса доллара
Allow: https://nielseniq.com/global/ru/insights/infographic/2021/novye-normy-onlayn-rynka-fmcg/
Title: Новые нормы онлайн-рынка FMCG - NIQ
Description: Познакомьтесь с основными цифрами и трендами, характеризующими состояние онлайн-рынка FMCG в России.
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D0%BF%D0%BE%D0%BA%D0%BE%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D0%BC%D0%B8%D0%BB%D0%BB%D0%B5%D0%BD%D0%B8%D0%B0%D0%BB%D0%BE%D0%B2-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81%D0%BB%D0%B5/
Title: Отчет GfK: The Russian Millennials
Description: Узнавайте всё о миллениалах в России с точки зрения маркетинга от Института GfK. Читайте о поведении этих потребителей, привычках и ценностях подрбнее тут
Allow: https://nielseniq.com/global/ru/news-center/2019/fmcg-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-gfk/
Title: FMCG тренды в России
Description: Исследования товаров повседневного спроса (FMCG) в России провёл институт GfK. Читайте подробные отчёт о новых трендах, например, ЗОЖ, охота за промо.
Allow: https://nielseniq.com/global/ru/insights/education/2022/novaya-glava-fmcg-rynka-krizis-2022/
Title: Новая глава FMCG-рынка: кризис 2022 - NIQ
Description: NielsenIQ исследовала, как меняется FMCG-рынок в период нового кризиса. Изучите материалы дискуссий, чтобы найти ответы на главные вопросы.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B3%D0%BB%D0%B0%D0%B2%D0%BD%D1%8B%D0%B5-%D0%BF%D1%80%D0%B8%D1%87%D0%B8%D0%BD%D1%8B-%D1%85%D0%BE%D1%80%D0%BE%D1%88%D0%BE/
Title: Исследование GfK: главные причины хорошо выглядеть
Description: Сколько времени люди в России и других странах мира тратят на внешний вид и что их мотивирует
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D1%85%D0%BB%D0%B5%D0%B1-%D0%BC%D1%8F%D1%81%D0%BE-%D0%B8-%D0%B2%D0%B8%D0%BD%D0%BE-%D0%B0%D0%BA%D1%82%D1%83%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F-%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0/
Title: Хлеб, мясо и вино. Актуальная аналитика GfK о рынках и потребителе на Неделе Российского Ритейла
Description: С 3 по 8 июня 2019 года в Москве проходит одно из крупнейших событий в сфере розничной торговли - Международный форум бизнеса и власти Неделя Российского Ритейла
Allow: https://nielseniq.com/global/ru/insights/commentary/2021/raznye-smysly-ehkologii-kak-razvivat-osoznannost-potrebleniya/
Title: Разные смыслы экологии: как развивать осознанность потребления? - NIQ
Description: «Устойчивое потребление», «этичное производство», «зеленая полка» и «углеродный след» — что эти термины означают для простых потребителей в России? И действительно ли они вносят личный вклад в заботу об окружающей среде, который считают важным?
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80%D1%8B-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2%D1%8B%D1%85-%D1%80%D1%8B%D0%BD%D0%BA%D0%BE%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B4%D0%BB%D1%8F/
Title: Обзоры продуктовых рынков России для журнала Russian Food Market
Description: Узнайте о тенденциях рынка пива, молока и молочных напитков, мясоколбасных изделий и каш быстрого приготовления
Allow: https://nielseniq.com/global/ru/news-center/2018/pcsi-%D0%B8%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8/
Title: Исследование GfK: Индекс потребительских настроений в России
Description: Узнайте что такое индекс потребительских настроений (PCSI) в России. Изучайте ожидания потребителей, ежемесячно получая данные о демографических группах.
Allow: https://nielseniq.com/global/ru/industries/small-and-medium-business/
Title: Исследования рынка для малого и среднего бизнеса
Description: Получите доступ к данным, чтобы стимулировать рост вашего претендующего бренда с помощью NielsenIQ. Принимайте обоснованные решения с помощью наших комплексных решений по обработке данных.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-2020-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B4%D0%BE-%D0%B8-%D0%BF/
Title: FMCG-шопинг: было и стало. Обзор GfK.
Description: Институт GfK исследовал изменения потребительских трендов 2020 года. Узнайте в подробностях влияние пандемии на рынок FMCG и об изменения на рынке ритейла
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%82%D0%BE%D0%B3%D0%B8-1-%D0%BF%D0%BE%D0%BB%D1%83%D0%B3%D0%BE%D0%B4%D0%B8%D1%8F-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D0%B1%D1%82%D0%B8%D1%8D-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8/
Title: Итоги 1 полугодия на рынке бытовой техники и электроники в России
Description: Узнайте о развитии рынка бытовой техники и электроники в России в 2017 г. Ознакомьтесь с изменениями покупательского поведения выявленными Институтом GfK
Allow: https://nielseniq.com/global/ru/about-us/
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About Us - The Full View - NIQ
Description: NielsenIQ уже почти сто лет является лидером в области исследований рынка FMCG и потребительских исследований. Известная своим глобальным, омниканальным покрытием и корпоративной культурой, компания NielsenIQ...
Allow: https://nielseniq.com/global/ru/industries/retail/deliver-supply-chain-excellence/
Title: Оптимизируйте цепочку поставок с помощью инновационных решений NIQ.
Description: Откройте для себя стратегии рационализации операций и повышения эффективности с помощью передовых решений NIQ по управлению цепочками поставок и аналитики розничной торговли.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/kak-menyaetsya-pokupatelskij-spros-v-novoj-cenovoj-realnosti/
Title: Как меняется покупательский спрос в новой ценовой реальности? - NIQ
Description: Разворачивающийся экономический кризис, усугубляемый введением санкций и приостановкой деятельности части компаний на российском рынке, напрямую влияет на тренды ритейла и существующие стратегии шопинга среди потребителей. Узнайте, как меняется покупательский спрос в новой ценовой реальности.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/%D1%87%D1%82%D0%BE-%D0%B6%D0%B4%D0%B5%D1%82-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BF%D0%BE%D1%81%D0%BB%D0%B5-%D0%BF%D0%B0%D0%BD%D0%B4%D0%B5%D0%BC/
Title: Что ждет бренд-маркетинг после пандемии? - NIQ
Description: Инвестиции — залог лояльности к бренду и устойчивого роста
Allow: https://nielseniq.com/global/ru/insights/education/2023/akademiya-dekompoziciya-prodazh/
Title: Академия: декомпозиция продаж - NIQ
Description: О том, какие факторы влияют на продажи, что такое декомпозиция и как ее интерпретировать — читайте в новом материале Академии NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BD%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D0%BE%D0%B2-anholt-gfk-2016/
Title: Индекс национальных брендов Anholt-GfK 2016
Description: Потери репутации зафиксированы у всех стран из десятки лидеров в рейтинге национальных брендов
Allow: https://nielseniq.com/global/ru/insights/report/2017/%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D1%84%D0%BE%D1%82%D0%BE%D0%B0%D0%BF%D0%BF%D0%B0%D1%80%D0%B0%D1%82%D0%BE%D0%B2-%D1%81%D0%BF%D1%80%D0%BE%D1%81-%D1%81%D1%83%D0%B6%D0%B0%D0%B5%D1%82%D1%81%D1%8F-%D0%BD/
Title: Рынок фотоаппаратов: спрос сужается, но средний чек растет
Description: Как будет развиваться сектор фототехники и что следует знать о том, какой ассортимент привлекает сегодня покупателя?
Allow: https://nielseniq.com/global/ru/insights/report/2017/%D0%B5%D1%81%D1%82%D1%8C-%D0%BB%D0%B8-%D0%BF%D0%BE%D0%B7%D0%B8%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D0%B5-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-%D0%B4%D0%BB%D1%8F-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9/
Title: Есть ли позитивные новости для российского авторынка?
Description: Доклад GfK на Конвенции РОАД: перспективы продаж новых и подержанных автомобилей и тенденции на рынке автозапчастей
Allow: https://nielseniq.com/global/ru/insights/analysis/2018/perspektivy-onlajn-torgovli-v-fmcg/
Title: Перспективы онлайн-торговли в FMCG - NIQ
Description: Исследуйте будущее онлайн-торговли FMCG в России с NielsenIQ. Узнайте ключевые тренды и стратегии. Читайте сейчас!
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/ot-snizheniya-k-vosstanovleniyu-sostoyanie-fmcg-rynka-v-rossii/
Title: От снижения к восстановлению: состояние FMCG-рынка в России - NIQ
Description: Сколько займет восстановление FMCG-рынка на фоне разворачивающегося кризиса 2022 года? Познакомьтесь со свежими цифрами и аналитикой NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D1%82%D1%80%D0%B5%D1%82%D1%8C-%D0%BC%D0%B8%D1%80%D0%BE%D0%B2%D1%8B%D1%85-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%B9-%D0%B8%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D1%83/
Title: Треть мировых потребителей используют гаджеты и приложения для мониторинга своего здоровья
Description: В России, Великобритании, Австралии и Канаде таких - лишь 19%
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BF%D1%80%D0%B5%D0%BC%D0%B8%D1%83%D0%BC-%D0%BA%D0%BB%D0%B0%D1%81%D1%81-%D0%B8%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D0%BA-%D1%80%D0%BE%D1%81%D1%82%D0%B0-%D1%84%D0%BE%D1%82%D0%BE%D0%B8%D0%BD/
Title: Премиум-сегмент – источник роста мировой фотоиндустрии
Description: Рынок продаж в фотоиндустрии упал на 11% в 2018 г. Узнайте насколько выросло число продаж фотокамер премиум-класса в обзоре GfK для фотовыставки photokina.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D1%81%D0%B0%D0%BC%D0%BE%D0%B8%D0%B7%D0%BE%D0%BB%D1%8F%D1%86%D0%B8%D1%8F-%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B5%D0%BD%D0%B8%D1%8F-%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D1%85/
Title: Социальное взаимодействие и покупки после завершения самоизоляции
Description: Читайте исследования GfK о том какие последствия самоизоляция может иметь на социальное взаимодействие потребителей и их покупательские предпочтения
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/kak-znaki-kachestva-vliyayut-na-prodazhi/
Title: Как знаки качества влияют на продажи? - NIQ
Description: Продажи 60% FMCG-товаров с российским Знаком качества опережают рост своей категории. Узнайте почему — в совместном исследовании NielsenIQ и Роскачества.
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82-%D0%B8-gfk-%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D0%B5-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D1%82%D0%BE%D1%80%D0%B3/
Title: Исследование Яндекс.Маркет и GfK: Развитие розничной онлайн-торговли в России
Description: Яндекс.Маркет совместно с институтом GfK обнародовал исследования поведения и мотивации среди интернет потребителей различных товаров в России
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/trend-na-ultrasvezhest-kak-onlayn-servisy-menyayut-pokupatelskuyu-korzinu/
Title: Ультрасвежие товары онлайн: тренд роста в FMCG
Description: Продажи ультрасвежих товаров онлайн выросли на 120% г/г в 2021, ускоряя проникновение FMCG‑e‑commerce до ~5%.
Allow: https://nielseniq.com/global/ru/insights/report/2017/4-%D0%BD%D0%BE%D0%B2%D0%B5%D0%B9%D1%88%D0%B8%D1%85-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D0%B0-%D0%B2-%D1%82%D1%80%D0%B5%D0%B9%D0%B4-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B5-%D0%B8%D1%81/
Title: 4 тренда в трейд-маркетинге, которые помогут привлечь покупателя
Description: Читайте о трендах (торгового) трейд маркетинга на основе результатов исследований и опросов от GfK. Узнавайте подробности о стейджинге и многое другое
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BC%D1%8F%D1%81%D0%B0-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0/
Title: Исследование GfK: тридцать самых крупных производителей мясных изделий в России
Description: Отчёт о производстве и потреблении мяса в России по регионам со списком 30 крупнейших производителей. Читайте подробности от Института GfK тут.
Allow: https://nielseniq.com/global/ru/insights/education/2021/how-to-build-a-data-culture/
Title: Как построить культуру работы с данными - NIQ
Description: Компании FMCG с сильной культурой работы с данными никогда не упускают возможности роста. Бизнес-идеи, основанные на фактах, легко доступны каждому -- и аналитикам, и маркетологам, и инсайт-менеджерам.
Allow: https://nielseniq.com/global/ru/insights/infographic/2017/%D1%87%D1%82%D0%BE-%D0%B4%D0%BB%D1%8F-%D0%B2%D0%B0%D1%81-%D0%B7%D0%BD%D0%B0%D1%87%D0%B0%D1%82-%D0%B4%D0%B5%D0%BD%D1%8C%D0%B3%D0%B8/
Title: Что для вас значат деньги?
Description: В 2016 лишь 26 процентов 16-19-летних воспринимает деньги как способ наслаждаться прелестями жизни
Allow: https://nielseniq.com/global/ru/insights/report/2022/%D0%BE%D1%82%D1%87%D0%B5%D1%82-gfk-%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%BA%D0%B8%D0%BD%D0%BE%D1%82%D0%B5%D0%B0%D1%82%D1%80%D0%BE%D0%B2-%D0%B2-%D1%80/
Title: Отчет GfK: Рейтинг онлайн-кинотеатров в России Q4 2021 - NIQ
Description: В 2021 году ivi и Кинопоиск обогнали конкурентов по уровню знания и пользования среди аудитории, Кинопоиск — лидер по количеству подписчиков.
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D0%B5-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D0%B8-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81/
Title: Развитие онлайн-торговли в России. Исследование GfK и Яндекс.Маркета
Description: Доля россиян, заказывающих товары онлайн, уже превысила 40%
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D0%B4%D0%B8%D1%81%D0%BA%D0%B0%D1%83%D0%BD%D1%82%D0%B5%D1%80%D1%8B-%D1%83%D0%B3%D1%80%D0%BE%D0%B7%D0%B0-%D0%B8%D0%BB%D0%B8-%D0%B2%D0%BE%D0%B7%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D1%8C-%D0%B8/
Title: Обзор GfK. Жесткие дискаунтеры: угроза или возможность?
Description: Дискаунтеры - угроза для ритейла, или возможности для нового развития? Институт GfK представил тренды рынка FMCG, который не перестает расти. Подробнее тут
Allow: https://nielseniq.com/global/ru/insights/report/2021/%D0%BB%D1%83%D1%87%D1%88%D0%B8%D0%B5-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%BA%D0%B8%D0%BD%D0%BE%D1%82%D0%B5%D0%B0%D1%82%D1%80%D1%8B-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B2-%D0%BD%D0%B0%D1%87/
Title: Лучшие онлайн-кинотеатры России в начала 2021. Отчёт | GfK - NIQ
Description: Кто попал в топ онлайн-кинотеатров России в первом квартале 2021 года, сколько подписчиков и как растут запросы на рынке онлайн кинотеатров читайте тут
Allow: https://nielseniq.com/global/ru/news-center/2014/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%81%D0%BC%D0%BE%D0%B3%D1%83%D1%82-%D0%BB%D0%B8-%D0%BA%D0%B8%D1%82%D0%B0%D0%B9%D1%81%D0%BA%D0%B8%D0%B5-%D0%B0%D0%B2/
Title: Исследование GfK: смогут ли китайские автомобильные бренды завоевать Россию
Description: GfK изучила тренды на отечественном автомобильном рынке, отношение россиян к китайским брендам, а также позитивные и негативные факторы, которые влияют на их перспективы в России.
Allow: https://nielseniq.com/global/ru/industries/public-sector/
Title: Формируйте политические решения с помощью аналитики данных государственного сектора и исследований и анализа политики
Description: Поймите важнейшую роль данных в политических исследованиях. Принимайте обоснованные решения, опираясь на практические данные. Усильте влияние на политику прямо сейчас.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2021/kak-ispolzovat-analitiku-onlayn-prodazh-fmcg-dlya-rosta-biznesa/
Title: Как использовать аналитику онлайн-продаж FMCG для роста бизнеса? - NIQ
Description: Познакомьтесь с первым аналитическим исследованием онлайн-рынка FMCG на основе транзакционных данных от NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D0%BD%D0%BE%D0%B2%D1%8B%D0%B5-%D1%80%D0%B5%D0%B0%D0%BB%D0%B8%D0%B8-%D1%80%D1%8B%D0%BD%D0%BA%D0%B0-%D0%BA%D0%B0%D0%BA-%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D1%80%D1%83%D1%8E%D1%82%D1%81%D1%8F-%D0%BF/
Title: Новые реалии рынка: как адаптируются покупатели?
Description: GfK рассказала о тенденциях рынка FMCG на выставке WorldFood Moscow
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D0%B8%D0%B7%D1%83%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D1%81%D0%B5%D0%B7%D0%BE%D0%BD%D0%BD%D1%8B%D1%85-%D0%BF%D0%B8%D0%BA%D0%BE%D0%B2-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-%D1%81-%D0%B8%D1%81%D0%BF%D0%BE/
Title: Изучение сезонных пиков продаж с использованием еженедельных данных о продажах
Description: Еженедельное отслеживание данных по точкам продаж от GfK дает специалистам по продажам понимание, необходимое для оптимального планирования и повышения эффективности промоакций, вывода товаров на рынок и использования потенциала сезонных мероприятий.
Allow: https://nielseniq.com/global/ru/industries/consumer-packaged-goods/pet/
Title: Питомцы CPG – рынок pet‑товаров с полным обзором NIQ
Description: Питомцы CPG: сектор premium & omnichannel растёт. Узнайте тренды, поведение покупателей и рыночные возможности прямо сейчас!
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%82%D0%B5%D0%BD%D0%B4%D0%B5%D0%BD%D1%86%D0%B8%D0%B8-%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F-fmcg-%D1%80%D1%8B/
Title: Исследование GfK: Тенденции развития FMCG рынка и ритейла в России
Description: Семейные бюджеты перераспределились в пользу товаров красоты и гигиены
Allow: https://nielseniq.com/global/ru/news-center/2016/%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C-2016-%D0%BF%D1%80%D0%B8%D0%B2%D1%8B%D1%87%D0%BA%D0%B0-%D0%BA-%D0%BA/
Title: Российский потребитель 2016: привычка к кризису
Description: Тенденции в покупательском поведении говорят скорее о привычке к кризису, чем о его ослаблении
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B5-%D1%87%D0%B5%D0%BC-%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5-pos-gfk-consumer-insights-engine-2/
Title: Больше чем данные POS. GfK Consumer Insights Engine.
Description: GfK Consumer Insights Engine поможет оптимизировать стратегию продаж, предоставляя актуальную информацию на уровне розничных сетей в глобальном масштабе.
Allow: https://nielseniq.com/global/ru/insights/analysis/2018/prodazhi-top-fmcg-po-skidkam-prevysili-rekordnye-60-percents/
Title: Продажи топ-FMCG по скидкам превысили рекордные 60% - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/legal/privacy-policy/
Title: Политика Конфиденциальности NielsenIQ: Защита Ваших Данных
Description: Изучите нашу политику конфиденциальности, чтобы понять, как NielsenIQ защищает ваши данные. Узнайте больше сейчас!
Allow: https://nielseniq.com/global/ru/legal/terms-of-use/
Title: Условия использования NielsenIQ: Правила и положения сайта
Description: Изучите условия использования NielsenIQ для безопасной работы с данными. Узнайте больше о ваших правах и обязанностях!
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8%D0%B3%D1%80%D1%8B-%D0%B2-%D0%BA%D1%80%D0%B8%D0%B7%D0%B8%D1%81/
Title: Исследование GfK: Игры в кризис
Description: GfK в России начинает серию публикаций посвященных обзору рынка игровой индустрии
Allow: https://nielseniq.com/global/ru/insights/report/2017/gfk-retail-monitor-%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0-%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%87%D0%BD%D0%BE%D0%B9-%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D0%B8-%D1%80/
Title: GfK Retail Monitor: готовая аналитика для работы с 55 крупнейшими ритейлерами
Description: Инструмент управления розничной торговлей с готовой аналитикой на базе дынных GfK включает в себя более чем 55 FMCG-ритейлеров России. Подробнее здесь.
Allow: https://nielseniq.com/global/ru/about-us/diversity-and-inclusion-our-signature-programs/
Title: Инклюзивность в NielsenIQ: Программы Разнообразия и Включения
Description: Исследуйте наши программы разнообразия и инклюзивности, способствующие инновациям и росту. Узнайте больше на нашем сайте!
Allow: https://nielseniq.com/global/ru/insights/education/2022/akademiya-kak-zapustit-effektivnoe-promo/
Title: Академия: как запустить эффективное промо? - NIQ
Description: Узнайте, как грамотно запускать промо и извлекать максимальную выгоду от продаж в условиях постоянной трансформации покупательских привычек.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/virus-v-seti-kak-covid-19-vliyaet-na-onlajn-torgovlyu-fmcg/
Title: Вирус в сети: как COVID-19 влияет на онлайн-торговлю FMCG? - NIQ
Description: Исследуйте, как COVID-19 трансформирует онлайн-торговлю FMCG. Узнайте ключевые тренды и стратегии. Читайте сейчас!
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B2-%D0%BA%D0%B0%D0%BA%D0%B8%D1%85-%D1%81%D1%82%D1%80%D0%B0%D0%BD%D0%B0%D1%85-%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B5-%D0%B2%D1%81%D0%B5%D0%B3%D0%BE-%D0%BB%D1%8E%D0%B1%D1%8F%D1%82-%D0%B3%D0%BE%D1%82/
Title: В каких странах больше всего любят готовить?
Description: Более половины людей во всем мире говорят, что готовят просто для развлечения как минимум раз в неделю или даже чаще
Allow: https://nielseniq.com/global/ru/industries/retail/
Title: Розничная торговля – NIQ Retail Full View™ и аналитика
Description: Retail Full View™ от NIQ: интеграция данных, ценообразование, сегментация и управление запасами. Улучшите решения в ритейле сегодня!
Allow: https://nielseniq.com/global/ru/insights/education/2024/trendy-industrii-bezalkogolnye-napitki/
Title: Тренды индустрии: безалкогольные напитки - NIQ
Description: Как меняется рынок прохладительных напитков и где игроки могут найти точки роста для развития бизнеса? Рассказываем в новом обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D1%80%D1%83%D0%B9%D1%82%D0%B5-%D1%81%D0%B2%D0%BE%D1%8E-%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%B5%D0%B3%D0%B8%D1%8E-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD/
Title: Адаптируйте свою стратегию электронной коммерции с учетом местных особенностей
Description: Понимание динамики каналов продаж на местном уровне позволит вам оптимизировать свою глобальную рекламную стратегию. Отслеживание точек продаж от GfK станет для вас источником необходимых аналитических данных.
Allow: https://nielseniq.com/global/ru/about-us/susan-dunn/
Title: Susan Dunn - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80-%D1%81%D0%BF%D1%80%D0%BE%D1%81-%D0%BD%D0%B0-%D0%BB%D0%B5%D0%BA%D0%B0%D1%80%D1%81%D1%82%D0%B2%D0%B0-%D0%B2-%D0%BF%D0%B5%D1%80%D0%B8%D0%BE%D0%B4-%D1%8D%D0%BF%D0%B8%D0%B4/
Title: Обзор: спрос на лекарства в период эпидемии COVID-19 и после
Description: Как покупают лекарства в российских регионах во время пандемии COVID-19. Тренды и сезонные покупки. Исследование GfK Rus.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%BA%D0%B0%D0%BA%D0%B8%D0%B5-%D0%BF%D0%B5%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D1%8B-%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%BE%D1%88%D0%BB%D0%B8-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-fmcg/
Title: Какие перемены произошли на рынке FMCG?
Description: Актуальные тенденции покупательского поведения
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D0%BA%D0%B5%D0%B9%D1%81-%D0%BF%D0%BE-%D0%BA%D1%80%D0%BE%D1%81%D1%81-%D0%BC%D0%B5%D0%B4%D0%B8%D0%B9%D0%BD%D0%BE%D0%BC%D1%83-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D1%83-%D0%BF%D1%80/
Title: Кросс-медийная панель GfK: кейс агрегатора Едадил
Description: Пример кросс-медийного кейса (сквозной аналитики) прослеживающий весь путь покупателя с данными приложения Едадил и инструментом.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D1%81%D0%B2%D0%B5%D0%B6%D0%B8%D1%85-%D0%BE%D0%B2%D0%BE%D1%89%D0%B5%D0%B9-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81/
Title: Исследование GfK: потребление свежих овощей в России
Description: Спрос на свежие овощи в России снижается. Читайте о возможных причинах, основанных на данных потребительской панели GfK
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80-gfk-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%BD%D0%B0-%D1%81%D0%B0%D0%BC/
Title: Обзор GfK: покупки бытовой техники на самоизоляции
Description: Как менялся спрос на компьютеры, смартфоны, а также крупную и малую бытовую технику после нескольких недель карантина и самоизоляции. Исследование.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D1%8D%D0%BA%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5-%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D1%8B-%D0%BE%D1%82-%D0%BE%D1%81%D0%BE%D0%B7%D0%BD%D0%B0%D0%BD%D0%B8%D1%8F/
Title: Обзор GfK: Экология - от осознания к действию
Description: Осведомленность потребителей об экологии и проблемах окружающей среды растет. Ответственное потребление становится тенденцией.
Allow: https://nielseniq.com/global/ru/about-us/login/
Title: Информация о входе для клиентов NielsenIQ Россия
Description: Извините, но я не могу просматривать веб-страницы или их содержимое. Пожалуйста, предоставьте текст или описание страницы, чтобы я мог помочь создать мета-описание.
Allow: https://nielseniq.com/global/ru/insights/report/2020/%D0%BA%D0%BE%D1%80%D0%BE%D0%BD%D0%B0%D0%B2%D0%B8%D1%80%D1%83%D1%81-%D0%B8-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B2-20/
Title: Обзор GfK: влияние коронавируса на глобальный и российский рынок бытовой техники и электроники
Description: Какие последствия имел коронавирус на рынок бытовой техники в России и мировом рынке вы узнаете в статье Института GfK. Вся статистика и данные тут.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BC%D0%B8%D1%80%D0%BE%D0%B2%D0%BE%D0%B9-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B8-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82/
Title: Глобальный рынок бытовой техники и электроники превысил триллион
Description: 2018 год, продажи на мировом рынке бытовой техники и электроники (БТиЭ) превысили отметку в 1,01 триллиона €. Узнайте подробнее о трендах в отчёте GfK.
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/%D0%BD%D0%B0%D0%B9%D1%82%D0%B8-%D1%81%D0%B0%D0%BC%D0%BE%D0%B5-%D0%B2%D0%B0%D0%B6%D0%BD%D0%BE%D0%B5-%D0%B2-%D0%BD%D0%B5%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%BD%D0%BE%D0%BC-%D0%BC/
Title: Найти самое важное в неопределенном мире - NIQ
Description: Оптимизация маркетинговых расходов после пандемии коронавируса
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA-%D0%B8%D0%B7%D0%BC%D0%B5%D0%BD%D0%B8%D0%BB%D0%B8%D1%81%D1%8C-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8/
Title: Исследование GfK: как изменились покупки мяса и мясных продуктов
Description: Близятся большие майские праздники, которые из года в год были первым большим выездом на природу на шашлыки, что сопровождалось всплеском потребления мяса для их приготовления. Что будет в этом году?
Allow: https://nielseniq.com/global/ru/insights/multimedia/2021/ehffektivnoe-upravlenie-prodazhami-assortiment-i-promo/
Title: Эффективное управление продажами: ассортимент и промо - NIQ
Description: Как углубленный анализ рыночной ситуации и поиск неочевидных проблемных точек в ценовой, промостратегии и ассортименте способны вернуть категорию к росту и укрепить положение среди конкурентов.
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0-%D0%BA%D0%BE%D1%81%D0%BC%D0%B5%D1%82%D0%B8%D0%BA%D0%B8-%D0%B8-%D0%B2%D1%8B%D0%B1%D0%BE%D1%80-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB/
Title: Покупка косметики: что определяет выбор потребителя
Description: О покупках косметики, трендах и возможности роста вы узнаете из маркетинговых исследований рынка косметики в России среди потребителей от института GfK
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5-%D0%BF%D0%BB%D0%B0%D1%82%D0%B5%D0%B6%D0%B8-%D1%82%D1%80%D0%B5%D0%BD%D0%B4-%E2%84%961-%D1%81%D1%80%D0%B5%D0%B4%D0%B8-%D0%BD/
Title: Исследование GfK: «Мобильные платежи» - техно-тренд №1
Description: В каких странах наиболее развиты услуги мобильных платежей и какой охват аудитории среди россиян на этом рынке вы узнаете из результатов опросов GfK
Allow: https://nielseniq.com/global/ru/insights/multimedia/2021/luchshie-novinki-2021-uspeshnye-praktiki-i-trendy/
Title: Лучшие новинки 2021: успешные практики и тренды - NIQ
Description: На протяжении десяти лет NielsenIQ отмечает лучшие новинки на рынке FMCG во всем мире, из которых 95% остаются в продаже по сей день.
Allow: https://nielseniq.com/global/ru/events/2021/nielseniq-conference-2021/
Title: NielsenIQ Conference 2021 - NIQ
Description: Присоединяйтесь 22 октября к ежегодной конференции NielsenIQ в России — диалогу с экспертами мирового уровня и лидерами FMCG-индустрии.
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80-gfk-rus-%D1%81%D0%B5%D0%BA%D1%80%D0%B5%D1%82%D1%8B-%D0%B4%D0%B5%D1%82%D1%81%D0%BA%D0%BE%D0%B3%D0%BE-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B0/
Title: Обзор GfK Rus: Секреты "детского" маркетинга
Description: О потребительских трендах, ритейле и современных родителях
Allow: https://nielseniq.com/global/ru/industries/retail/win-with-price-and-promotion/
Title: Выигрывайте за счет цен и промоакций
Description: Осваивайте ценообразование и рекламные акции с помощью решений NIQ, основанных на данных. Повышайте эффективность, стимулируйте продажи и повышайте лояльность клиентов с помощью оптимизированного розничного ценообразования и прогнозной аналитики.
Allow: https://nielseniq.com/global/ru/industries/digital-commerce/
Title: Цифровая коммерция: ключевые тенденции и аналитика 2023
Description: Исследуйте цифровую коммерцию с NielsenIQ: аналитика, тренды и решения для вашего бизнеса. Узнайте больше сейчас!
Allow: https://nielseniq.com/global/ru/insights/education/2021/pyat-shagov-k-ehffektivnomu-upravleniyu-prodazhami/
Title: Пять шагов к эффективному управлению продажами - NIQ
Description: NielsenIQ на основе одного из крупнейших проектов в 2020 году выделил пять эффективных ценовых и промостратегий, которые позволили вернуть к росту категорию, демонстрировавшую снижение на протяжении последних лет.
Allow: https://nielseniq.com/global/ru/industries/tech-and-durables/
Title: Техника и электроника — аналитика рынка от NIQ
Description: Аналитика продаж, тренды потребления и прогнозы для рынка техники и электроники от NIQ — управляйте ростом с помощью точных данных.
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D1%83%D0%BC%D0%BD%D1%8B%D0%B9-%D0%B4%D0%BE%D0%BC-%D1%87%D0%B5%D0%B3%D0%BE-%D1%85%D0%BE%D1%82%D1%8F%D1%82-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B8/
Title: Умный дом: чего хотят потребители?
Description: Уникальное исследование GfK в России
Allow: https://nielseniq.com/global/ru/insights/webinar/2017/%D0%BD%D0%BE%D0%B2%D0%B0%D1%8F-%D0%BF%D0%B0%D1%80%D0%B0%D0%B4%D0%B8%D0%B3%D0%BC%D0%B0-%D0%B3%D0%BB%D0%B0%D0%B2%D0%BD%D1%8B%D0%B5-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D1%80%D1%8B%D0%BD%D0%BA%D0%B0/
Title: Новая парадигма: главные тренды рынка потребительских финансов
Description: Примите участие в нашем вебинаре, где мы рассмотрим набирающие силу тренды и их влияние на ваш бренд.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/bolshe-no-menshe-glavnye-trendy-alkogolnogo-rynka/
Title: Больше, но меньше: главные тренды алкогольного рынка - NIQ
Description: Исследуйте ключевые тренды алкогольного рынка 2020 года на NielsenIQ. Узнайте, как "меньше значит больше"! Читайте сейчас!
Allow: https://nielseniq.com/global/ru/insights/multimedia/2022/vebinar-smena-pokupatelskih-privychek/
Title: Вебинар: Смена покупательских привычек в кризис - NIQ
Description: Какие покупательские привычки вышли на первый план и как покупатели планируют распоряжаться бюджетом в кризис? Анализ NielsenIQ
Allow: https://nielseniq.com/global/ru/careers/global-employment-standards/
Title: Global employment standards - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA-%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5-%D1%82%D0%B5%D0%BB%D0%B5%D1%84%D0%BE%D0%BD%D1%8B/
Title: Исследование GfK: как мобильные телефоны влияют на традиционные магазины
Description: GfK провела опрос среди пользователей мобильных устройств в 23 странах мира, чтобы выяснить, как они используют телефон, находясь в магазине.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D1%82%D0%B0%D0%BA%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B0%D1%8F-%D1%81%D0%B8%D0%BB%D0%B0-%D0%B5%D0%B6%D0%B5%D0%BD%D0%B5%D0%B4%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE-%D0%B0%D0%BD%D0%B0%D0%BB/
Title: Тактическая сила еженедельного анализа продаж
Description: Узнайте, как еженедельное отслеживание данных POS от GfK дает вам информацию, необходимую для оптимизации промоакций, вывода товаров на рынок и использования потенциала важнейших сезонных событий в сфере розничной торговли.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8/
Title: Исследование GfK: Индекс потребительских настроений в России снизился
Description: Россияне демонстрируют растущий пессимизм в оценках состояния национальной экономики и перспектив собственного материального положения.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80-%D1%80%D1%8B%D0%BD%D0%BA%D0%B0-%D0%BA%D0%BE%D1%84%D0%B5-%D0%BE%D1%82-%D1%8D%D0%BA%D1%81%D0%BF%D0%B5%D1%80%D1%82%D0%B0-gfk-%D0%B8%D0%BD%D0%BD%D1%8B-%D1%8E%D1%80%D0%B3/
Title: Обзор рынка кофе от эксперта GfK Инны Юргенс
Description: Читайте в журнале "Кофе и Чай в России"
Allow: https://nielseniq.com/global/ru/insights/commentary/2022/keys-rost-za-schet-ruchnogo-upravleniya-cenami/
Title: Кейс: рост за счет ручного управления ценами - NIQ
Description: Исследуйте, как ручное управление ценами способствует росту продаж. Узнайте ключевые стратегии на нашем сайте!
Allow: https://nielseniq.com/global/ru/insights/webinar/2020/%D0%BA%D0%BE%D0%BC%D0%BF%D1%8C%D1%8E%D1%82%D0%B5%D1%80%D0%BD%D1%8B%D0%B5-%D0%B8%D0%B3%D1%80%D1%8B-%D0%BD%D0%B0-%D0%BA%D0%B0%D1%80%D0%B0%D0%BD%D1%82%D0%B8%D0%BD%D0%B5-%D0%B2%D0%B5%D0%B1%D0%B8%D0%BD/
Title: Компьютерные игры на карантине: вебинар 27 мая 2020
Description: Приглашаем на вебинар 27 мая. Индустрия видеоигр в период коноравирусного кризиса: тренды, перспективы, продажи и поведение потребителей.
Allow: https://nielseniq.com/global/ru/insights/analysis/2022/pochemu-krizis-2022-unikalen/
Title: Почему кризис 2022 уникален? - NIQ
Description: Российский рынок вошел в новый кризис 2022 года с двузначными темпами инфляции во многих категориях FMCG, которые наложились на еще незавершившийся спад после пандемии COVID-19.
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D0%B8%D1%80%D1%83%D0%B9%D1%82%D0%B5-%D1%81%D0%B2%D0%BE%D1%8E-%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%B5%D0%B3%D0%B8%D1%8E-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD-2/
Title: Адаптируйте свою стратегию электронной коммерции с учетом местных особенностей
Description: Понимание динамики каналов продаж на местном уровне позволит вам оптимизировать свою глобальную стратегию электронной коммерции. Отслеживание точек продаж от GfK станет для вас источником необходимых аналитических данных.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D0%BD%D0%B0%D1%81%D1%82%D1%80/
Title: Исследование GfK: Потребительские настроения в России по итогам 3 квартала 2017
Description: Поволжье – самый оптимистичный регион в 3 квартале 2017 года
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BE%D0%BF%D1%80%D0%BE%D1%81-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%B9-%D0%BE-%D0%B2%D0%B0%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D0%B8-%D1%81%D0%B2%D0%BE%D0%B1%D0%BE%D0%B4/
Title: Свободное время важнее денег: исследование GfK
Description: Как много в России материалистов и какое значение люди придают свободному времени и деньгам. Узнайте, что думают представители поколений 30+ и 60+
Allow: https://nielseniq.com/global/ru/insights/analysis/2020/%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B5-%D1%87%D0%B5%D0%BC-%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5-pos-gfk-consumer-insights-engine/
Title: Больше чем данные POS. GfK Consumer Insights Engine.
Description: GfK Consumer Insights Engine предоставляет доступ к аналитике покупательского поведения, чтобы оперативно принимать обоснованные бизнес-решения.
Allow: https://nielseniq.com/global/ru/insights/analysis/2017/snacks-retail-audit/
Title: Ситуация и тенденции: российский рынок снеков - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/about-us/lorena-elizondo/
Title: Lorena Elizondo - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BF%D0%BE%D0%B1%D0%B5%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BF%D1%80%D0%B5%D0%BC%D0%B8%D0%B8-best-brands-2019-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82/
Title: Победители премии Best Brands-2019 объявлены в России
Description: Узнайте кто вошёл в пятёрку самых сильных брендов в России в 2019 году по итогам международной премии Best Brands на базе торговой панели GfK.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%87%D0%B5%D0%BC%D0%BF%D0%B8%D0%BE%D0%BD%D0%B0%D1%82-%D0%BC%D0%B8%D1%80%D0%B0-%D0%BF%D0%BE-%D1%84%D1%83%D1%82%D0%B1/
Title: Исследование GfK: Чемпионат мира по футболу подстегнул продажи ТВ
Description: За неделю с 11 по 17 июня продано около 110 тысяч телевизоров
Allow: https://nielseniq.com/global/ru/insights/multimedia/2022/vebinar-upravlenie-assortimentom-v-krizis/
Title: Вебинар: управление ассортиментом в кризис - NIQ
Description: В 7 из 10 FMCG-категорий в России произошло изменение ассортимента. Узнайте о новых трендах в записи вебинара от экспертов NielsenIQ.
Allow: https://nielseniq.com/global/ru/insights/report/2021/%D0%BE%D1%82%D1%87%D0%B5%D1%82-gfk-%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%BA%D0%B8%D0%BD%D0%BE%D1%82%D0%B5%D0%B0%D1%82%D1%80%D0%BE%D0%B2-%D0%B2-%D1%80-2/
Title: Отчет GfK: Рейтинг онлайн-кинотеатров в России Q3 2021 - NIQ
Description: Число платящих подписчиков онлайн-кинотеатров КиноПоиск HD и KION заметно выросло в третьем квартале 2021 года
Allow: https://nielseniq.com/global/ru/insights/report/2019/gfk-rus-%D0%BF%D1%80%D0%B8%D0%B3%D0%BB%D0%B0%D1%88%D0%B0%D0%B5%D1%82-%D0%B2-%D1%88%D0%BA%D0%BE%D0%BB%D1%83-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%BE%D0%B2%D1%8B%D1%85-%D0%B8%D1%81/
Title: GfK Rus приглашает в Школу маркетинговых исследований
Description: Первая профессиональная программа, созданная практиками маркетинговых исследований
Allow: https://nielseniq.com/global/ru/insights/report/2020/best-brands-2020-%D0%BD%D0%BE%D0%BC%D0%B8%D0%BD%D0%B0%D1%86%D0%B8%D0%B8-%D0%B2-%D1%82%D0%BE%D0%BF-10-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-g/
Title: Финалисты премии Best Brands 2020. TOP 10.
Description: Узнайте какие бренды 2020 года были номинированы на премии Best Brands в России, о методологии при выборе победителей на основе потребительской панели GfK
Allow: https://nielseniq.com/global/ru/careers/
Title: Карьера - NIQ
Description: Меняйте ситуацию с NielsenIQ. У нашей команды есть свое видение и стремление двигать индустрию вперед. Начните свой карьерный путь в NielsenIQ сегодня и играйте ведущую роль в нашей истории.
Allow: https://nielseniq.com/global/ru/insights/analysis/2017/beverages-retail-audit/
Title: Ситуация и тенденции: российский рынок безалкогольных напитков - NIQ
Description: Исследуйте аудит розничной торговли напитками 2017 от NielsenIQ. Получите ключевые данные и тенденции рынка. Узнайте больше сейчас!
Allow: https://nielseniq.com/global/ru/insights/analysis/2021/%D0%BE%D1%80%D0%B8%D0%B5%D0%BD%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D1%82%D1%8C%D1%81%D1%8F-%D0%B2-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%B5-%D0%B2-%D1%81%D0%BB%D0%BE%D0%B6%D0%BD/
Title: Ориентироваться в маркетинге в сложные времена - NIQ
Description: Анализ маркетинговых и рекламных тенденций во время режима изоляции
Allow: https://nielseniq.com/global/ru/insights/report/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8-%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F-%D0%B0%D1%83%D0%B4/
Title: Исследование GfK и Яндекс: Мобильная аудитория e-commerce
Description: Что и как часто покупают со смартфонов в России
Allow: https://nielseniq.com/global/ru/about-us/luciana-morelli/
Title: Luciana Morelli - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2018/e-commerce-%D1%80%D0%BE%D1%81%D1%82-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B8-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%B8%D0%BA%D0%B8/
Title: E-commerce продолжает рост на рынке бытовой техники и электроники
Description: Узнайте как Институт исследования в 2018 г. показали что рынок продаж через интернет магазины бытовой техники и электроники имеет наибольший потенциал.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F-%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82%D0%B0-%D0%B2/
Title: Исследование GfK: аудитория интернета в России превысила 80 миллионов пользователей
Description: Три четверти россиян выходят в сеть ежедневно или почти каждый день.
Allow: https://nielseniq.com/global/ru/insights/report/2015/%D0%B2%D1%8B%D1%88%D0%B5%D0%BB-%D0%BE%D1%82%D1%87%D0%B5%D1%82-%D0%BF%D0%BE-%D1%80%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D0%B0%D0%BC-%D0%BD%D0%BE%D0%B2%D0%BE%D0%B9-%D0%B2%D0%BE%D0%BB%D0%BD/
Title: Вышел отчет по результатам новой волны исследования GfK «ИЗМЕНЕНИЯ ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ РОССИЯН»
Description: Какие тенденции преобладают в поведении и настроениях потребителей в России? Ответ на этот и многие другие вопросы, а также основные макроэкономические показатели вы найдете в отчёте 16-ой волны исследования (сентябрь 2015)
Allow: https://nielseniq.com/global/ru/insights/report/2016/%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%87%D0%BD%D0%B0%D1%8F-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D1%8F-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81/
Title: Развитие розничной онлайн-торговли в России
Description: Как развивается розничная онлайн торговля в России вы узнаете на вебсайте международного Института маркетинговых исследований GfK
Allow: https://nielseniq.com/global/ru/insights/multimedia/2024/vebinar-rezultaty-2023-i-uspeshnye-strategii/
Title: Вебинар: результаты 2023 и успешные стратегии - NIQ
Description: Как завершился 2023 год для индустрии FMCG и какие тренды могут определить развитие ритейла в следующем году — в обзоре NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2017/anholt-gfk-nation-brands-index-2017-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk/
Title: Исследование GfK: Anholt-GfK Nation Brands Index 2017
Description: Читайте о результатах Anholt-GfK Nation Brands Index (NBI) – глобальное исследование наций мира о восприятии брендов, базирующейся на опросах и панели GfK
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B3%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%B2-2017/
Title: Исследование GfK: Глобальные потребительские тренды
Description: Читайте как исследования GfK Сonsumer Life показывают, что поведение потребителей как в России так и в мире сопряжено с темами безопасности и контроля
Allow: https://nielseniq.com/global/ru/news-center/2019/best-brands-%D0%BF%D1%80%D0%B8%D1%85%D0%BE%D0%B4%D0%B8%D1%82-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8E-%D0%B2-2019-%D0%B3%D0%BE%D0%B4%D1%83-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-gfk/
Title: BEST BRANDS приходит в Россию
Description: Международная премия Best Brands впервые прошла в 2019 году в России. Про критерии о выборе лучших брендов и о роли торговой панель GfK вы узнаете тут.
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%BA%D0%B0%D0%BA-%D0%B8%D0%B7%D0%B1%D0%B0%D0%B2%D0%B8%D1%82%D1%8C%D1%81%D1%8F-%D0%BE%D1%82-%D0%B4%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F-%D1%86%D0%B5%D0%BD%D0%BE%D0%B2%D0%BE%D0%B3%D0%BE-%D0%BF/
Title: Как избавиться от давления ценового промо и начать расти: тезисы конференции GfK Shopper Day 2018
Description: 24 мая 2018 в Москве состоялась ежегодная конференция по розничной торговле и покупательскому поведению GfK Shopper Day. Событие традиционно привлекает экспертов по маркетингу, трейд-маркетингу, продвижению и маркетинговым исследованиям компаний-производителей и ритейлеров.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D0%BD%D0%B0%D1%81%D1%82%D1%80-2/
Title: GfK: Потребительские настроения в России Q1 2017
Description: Индекс GfK вырос с 92 до 100 пунктов в Q1 2017: 5 из 9 регионов — в зоне оптимизма, впервые сельские регионы стали позитивными.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D1%87%D1%82%D0%BE-%D0%B7%D0%BD%D0%B0%D1%87%D0%B8%D1%82-%D0%BD%D0%B0%D1%87%D0%B0%D0%BB%D0%BE-%D0%BA%D0%B0%D1%80%D0%B0%D0%BD%D1%82%D0%B8%D0%BD%D0%B0-%D0%B4%D0%BB%D1%8F-fmcg-%D1%80%D1%8B%D0%BD%D0%BA/
Title: Исследование GfK: Что значит карантин для FMCG-рынка
Description: Согласно потребительской панели GfK, рынок товаров повседневного спроса (FMCG) во время карантина в 2020 году изменился. Читайте полное исследование.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D0%B5%D1%80%D0%B2%D1%8B%D0%B5-%D0%B8%D1%82%D0%BE%D0%B3%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-%D0%BD%D0%BE/
Title: Исследование GfK: первые итоги продаж носимой электроники в России
Description: Несмотря на падающий рынок, перспективы носимой электроники в России по-прежнему многообещающие
Allow: https://nielseniq.com/global/ru/about-us/leadership/
Title: Pуководство - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE-%D1%81%D1%82%D0%BE%D0%B8%D1%82-%D0%BE%D0%B1%D0%BE%D1%80%D1%83%D0%B4%D0%BE%D0%B2/
Title: Исследование GfK: Сколько стоит оборудовать стол учащегося к новому учебному году?
Description: Дороже всего «домашний офис» обойдется в Южном, Сибирском и Дальневосточном федеральных округах
Allow: https://nielseniq.com/global/ru/industries/retail/analyze-and-segment-your-customers/
Title: Сегментация клиентов: глубокий анализ поведения
Description: Получите уникальные инсайты: анализируйте омниканальные данные покупок и сегментируйте аудитории для таргетинга и роста лояльности.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA-%D1%81%D0%BE%D1%81%D1%82%D0%B0%D0%B2-%D0%B8-%D0%BC%D0%B5%D1%81%D1%82%D0%BE-%D0%BF%D1%80%D0%BE%D0%B8/
Title: Исследование GfK: Как состав и место производства продуктов влияют на их выбор потребителем
Description: Почти половина респондентов, принявших участие в опросе GfK, сообщили, что отдают предпочтение продуктам с «низким содержанием или отсутствием сахара» и «без ГМО». Кроме того, среди значимых факторов, влияющих на выбор, – низкое содержание соли, натуральность, низкая жирность и наличие витаминов или минералов.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA%D0%B8%D0%B5-%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D1%8B-%D1%81%D0%BE-%D0%B7%D0%B4%D0%BE%D1%80/
Title: Исследование GfK: какие проблемы со здоровьем волнуют жителей разных стран
Description: Топ-5 причин для беспокойства потребителей, связанных со здоровьем и возрастными изменениями
Allow: https://nielseniq.com/global/ru/news-center/2018/%D1%82%D0%B5%D1%81%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D1%8B-%D0%B2%D1%8B%D1%85%D0%BE%D0%B4%D0%B8%D1%82-%D0%BD%D0%B0-%D0%BD%D0%BE%D0%B2%D1%8B/
Title: GfK: тестирование рекламы выходит на новый уровень
Description: Получите новые возможности для тестирования рекламной кампании в процессе её разработки. Собирайте и анализируйте данные с решениями Ad Fit Optimizer
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B2-%D0%BE%D0%B6%D0%B8%D0%B4%D0%B0%D0%BD%D0%B8%D0%B8-%D0%BF%D0%B5%D1%80%D0%B5%D0%BC%D0%B5%D0%BD-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D1%88%D0%B8%D0%BD-%D0%B8-%D0%B0%D0%B2%D1%82%D0%BE%D0%B7%D0%B0%D0%BF/
Title: В ожидании перемен: рынок шин и автозапчастей в России
Description: Непростая экономическая ситуация в России заметно повлияла на рынок шин и автозапчастей
Allow: https://nielseniq.com/global/ru/insights/education/2024/akademiya-analitika-dlya-rosta-prodazh-kategoriya-mayoneza/
Title: Академия: аналитика для роста продаж — категория майонеза - NIQ
Description: Как при анализе различных факторов продаж прийти к выводам, применимым на практике? Показываем на примере категории майонезов.
Allow: https://nielseniq.com/global/ru/about-us/jacqueline-woods/
Title: Жаклин Вудз - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D0%B5-%D1%84%D0%B8%D0%BD%D0%B0%D0%BD%D1%81%D0%BE%D0%B2%D0%BE%D0%B9-%D0%B3%D1%80%D0%B0%D0%BC%D0%BE%D1%82%D0%BD%D0%BE%D1%81%D1%82%D0%B8-%D0%BD%D0%B0%D1%81/
Title: Развитие финансовой грамотности населения: совместный проект GfK и Австрийского Агентства Развития
Description: Лишь каждый пятый потребитель правильно оценивает свои финансовые компетенции: результаты пилотного исследования GfK в Сербии
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0-%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D0%BE%D0%B2-fm%D1%81g-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0/
Title: Исследование GfK: Покупка FMСG товаров в России
Description: Читайте о трендах при покупке товаров ежедневного потребления (FMСG) в 2019 г. в России. Результаты исследования Института маркетинга GfK вы найдёте здесь.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B7%D0%BD%D0%B0%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B4%D0%B8%D0%B7%D0%B0%D0%B9%D0%BD%D0%B0-%D0%BF%D1%80%D0%B8-%D0%BF/
Title: Исследование GfK: Значение дизайна при покупке гаджетов
Description: Российские потребители - в числе самых требовательных к дизайну устройств
Allow: https://nielseniq.com/global/ru/news-center/2015/gfk-%D0%B8%D0%B7%D0%BC%D0%B5%D1%80%D0%B8%D0%BB%D0%B0-%D0%BC%D1%8F%D0%B3%D0%BA%D1%83%D1%8E-%D1%81%D0%B8%D0%BB%D1%83-50-%D1%81%D1%82%D1%80%D0%B0%D0%BD-%D0%BC%D0%B8%D1%80%D0%B0-%D0%B2-%D1%82%D0%BE%D0%BC/
Title: GfK измерила мягкую силу 50 стран мира, в том числе России
Description: С лета 2015 года в международном имидже страны наметились позитивные тенденции по ряду ключевых показателей
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%82%D0%B5%D0%BD%D0%B4%D0%B5%D0%BD%D1%86%D0%B8%D0%B8-%D0%B2-%D0%BC%D0%B8%D1%80%D0%B5-%D1%88%D0%BE%D0%BF%D0%BF%D0%B8/
Title: Исследование GfK: тенденции в мире шоппинга
Description: От e-Commerce к m-Commerce: уже 26% россиян делают выбор и покупают с мобильного телефона
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B5%D0%B6%D0%B5%D0%B3%D0%BE%D0%B4%D0%BD%D0%BE%D0%B5-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%B0%D0%B5%D0%B1-%D0%B3%D1%84%D0%BA-%D0%BD%D0%B0%D1%81%D1%82%D1%80/
Title: Ежегодное Исследование АЕБ - ГфК: настроения европейских компаний в России немного улучшились
Description: Комплексный индекс ГфК-АЕБ (бизнес-барометр), отражающий общее состояние бизнеса и настроения европейских компаний, работающих в России, подрос на 2 пункта по сравнению с прошлым годом и составил 140 баллов из 200 возможных.
Allow: https://nielseniq.com/global/ru/about-us/jim-peck/
Title: Джим Пек - NIQ
Description: Изучите руководство NielsenIQ с Джимом Пеком. Узнайте, как его видение формирует будущее аналитики. Присоединяйтесь к нам!
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8-%D0%B2-%D0%BC%D0%B8%D1%80%D0%B5-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D0%B0%D1%83%D0%B4%D0%B8%D0%BE-%D0%B2%D1%8B%D1%80%D0%BE%D1%81%D0%BB%D0%B8-15/
Title: Исследование GfK: Продажи на глобальном рынке аудио выросли на 15%
Description: Рынок аудио техники растёт – наибольший вклад по данным GfK привнесли страны СНГ и Китай. Читайте подробности о развитии рынка аудиоустройств в отчёте GfK
Allow: https://nielseniq.com/global/ru/news-center/2018/%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-gfk-%D0%B7%D1%80%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B0%D1%8F-%D0%B0%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F-%D1%84%D0%B8%D0%BD%D0%B0%D0%BB/
Title: Рейтинг GfK: зрительская аудитория финала Чемпионата мира (онлайн и офлайн)
Description: Матч Франция-Хорватия вошел в топ-3 по количеству просмотров
Allow: https://nielseniq.com/global/ru/about-us/shaun-zitting/
Title: Исследования Рынка с Шоном Зиттингом | NielsenIQ
Description: Изучите ключевые достижения и опыт Шона Зиттинга в NielsenIQ. Узнайте, как он способствует успеху компании. Подробнее на сайте!
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%BC%D0%B0%D1%81%D1%81%D0%BE%D0%B2%D1%8B%D0%B9-%D1%81%D0%BF%D0%BE%D1%80%D1%82-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BB%D0%B8%D1%88%D1%8C-%D0%BA%D0%B0%D0%B6%D0%B4%D1%8B%D0%B9-3-%D0%B8/
Title: Массовый спорт в России: активны 53 % граждан
Description: В РФ масс‑спортом регулярно занимается 52,95 % населения (≈69,8 млн), впервые более половины; футбол, плавание и волейбол – в лидерах.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B3%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D1%82%D0%B5%D0%BB%D0%B5%D0%B2%D0%B8%D0%B7%D0%BE%D1%80%D0%BE%D0%B2-%D0%BF%D1%80%D0%B5%D0%BC%D0%B8%D1%83/
Title: Глобальный рынок телевизоров двигают премиум-модели
Description: Телевизоры премиум класса составили половину всех глобальных продаж TV в 2018 г. Узнайте как потребление телевизоров растёт дальше в статье Института GfK.
Allow: https://nielseniq.com/global/ru/news-center/2021/%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D1%8B-%D0%BB%D1%83%D1%87%D1%88%D0%B8%D0%B5-%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D1%81%D1%82%D0%BC/
Title: Определены лучшие производители СТМ и розничные операторы на Премии Private Label Awards 2021 by IPLS. - NIQ
Description: Эксперты GfK Consumer Panel уже в третий раз приняли участие в жюри премии Private Label Awards, организованной компанией IPLS и проходившей в Крокус Экспо в июне 2021.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2023/nielseniq-conference-2023/
Title: NielsenIQ Conference 2023 - NIQ
Description: Key trends and fresh data: how has the FMCG market changed in Russia in 2023? Learn the latest insights from the NielsenIQ conference.
Allow: https://nielseniq.com/global/ru/news-center/2015/gfk-%D0%B8-marcs-%D0%BF%D1%80%D0%BE%D0%B2%D0%B5%D0%BB%D0%B8-%D1%81%D0%BE%D0%B2%D0%BC%D0%B5%D1%81%D1%82%D0%BD%D0%BE%D0%B5-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%B8/
Title: GfK и MARCS провели совместное исследование инноваций в банковском сервисе для розничных клиентов
Description: Выбор потребителей №1 – онлайн сервис для пополнения карты на сайте банка с карт других банков
Allow: https://nielseniq.com/global/ru/insights/education/2023/akademiya-bazovaya-analitika/
Title: Академия: базовая аналитика - NIQ
Description: Как с помощью базовой аналитики увеличить эффективность продаж FMCG? Отвечаем на вопросы о ключевых фактах анализа бренда и конкурентов.
Allow: https://nielseniq.com/global/ru/about-us/diversity-and-inclusion/
Title: Разнообразие и Инклюзивность в NielsenIQ: Стратегия и Цели
Description: В основе столетнего наследия NielsenIQ лежит многообразие и инклюзивность. В рамках нашего обязательства по содействию развитию более разнообразной и равной индустрии CPG, NielsenIQ предлагает студентам...
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D0%BC%D0%B8%D0%B4%D0%B6-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D1%81%D1%82%D1%80%D0%B0%D0%BD%D0%B0-%D0%B3%D0%BB%D0%B0%D0%B7%D0%B0%D0%BC%D0%B8-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8F%D0%BD/
Title: Исследование GfK: Россия глазами россиян и мира
Description: Как изменился бренд России за кризисный период с 2014 по 2017 год? Читайте о результатах исследования GfK на базе опросов и Anholt-GfK Nation Brands Index.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8F%D0%BD%D0%B5-%D0%BF%D1%80%D0%BE%D0%B3%D0%BE%D0%BB%D0%BE%D1%81%D0%BE%D0%B2%D0%B0%D0%BB/
Title: Исследование GfK: Россияне проголосовали за самые лучшие сериалы и развлекательные программы телесезона 2016-2017
Description: Лидером по уровню зрительских оценок стал второй сезон сериала "Мажор"
Allow: https://nielseniq.com/global/ru/news-center/2021/%D0%BC%D0%B5%D0%B6%D0%B4%D1%83%D0%BD%D0%B0%D1%80%D0%BE%D0%B4%D0%BD%D0%B0%D1%8F-%D0%BF%D1%80%D0%B5%D0%BC%D0%B8%D1%8F-best-brands-%D0%BF%D1%80%D0%BE%D0%B9%D0%B4%D1%91%D1%82-%D0%B2-%D1%80%D0%BE%D1%81/
Title: МЕЖДУНАРОДНАЯ ПРЕМИЯ BEST BRANDS ПРОЙДЁТ В РОССИИ В ТРЕТИЙ РАЗ. - NIQ
Description: В ЭТОМ ГОДУ СТАНЕТ ИЗВЕСТЕН ЛУЧШИЙ КЛИЕНТООРИЕНТИРОВАННЫЙ БРЕНД.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%B0%D0%B5%D0%B1-%D0%B8-gfk-86-%D0%B5%D0%B2%D1%80%D0%BE%D0%BF%D0%B5%D0%B9%D1%81%D0%BA%D0%B8%D1%85-%D0%BA%D0%BE%D0%BC%D0%BF/
Title: Исследование АЕБ и GfK: 86% европейских компаний считают санкции против России вредными для своего бизнеса
Description: В 2018 году Комплексный Индекс AEБ-ГфК, отражающий настроения европейского бизнеса в России, снизился на 3 пункта по сравнению с 2017 годом и составил 138 баллов из 200 возможных.
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B8-%D0%BA%D0%B0%D0%BA-%D1%86%D0%B8%D1%84%D1%80%D0%BE%D0%B2%D1%8B%D0%B5-%D0%BC%D0%B0%D0%BC%D1%8B-%D0%B7%D0%B0/
Title: Интернет-покупки: как "цифровые мамы" задают тренды
Description: Эксперт GfK Rus Марина Синило в программе "Деловой день" на телеканале РБК
Allow: https://nielseniq.com/global/ru/news-center/2015/gfk-%D0%B8%D0%B7%D1%83%D1%87%D0%B8%D0%BB%D0%B0-%D0%BE%D1%81%D0%BD%D0%BE%D0%B2%D0%BD%D1%8B%D0%B5-%D0%BF%D1%80%D0%B8%D1%87%D0%B8%D0%BD%D1%8B-%D0%B4%D0%BB%D1%8F-%D1%81%D1%82%D1%80%D0%B5%D1%81%D1%81%D0%B0/
Title: GfK изучила основные причины для стресса в разных странах
Description: Недостаток денег и недостаток сна – главные источники стресса среди россиян
Allow: https://nielseniq.com/global/ru/about-us/mohit-kapoor/
Title: Мохит Капур: Эксперт по аналитике в NielsenIQ Россия
Description: Мохит Капур – CTO NielsenIQ, отвечает за глобальную технологическую стратегию и инновации. Узнайте больше о его карьере и лидерстве.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D0%B1%D1%82%D0%B8%D1%8D-%D0%B2-2020-%D1%80%D0%B5%D0%BA%D0%BE%D1%80%D0%B4%D0%BD%D1%8B%D0%B5-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8-%D0%B8%D1%81%D1%81/
Title: Исследование GfK: на рынке бытовой техники и электроники - рекордные продажи перед затишьем
Description: К чему привели рекордные продажи на рынке бытовой техники и электроники в России перед карантином 2020 и как потом развивался БТиЭ рынок.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D1%82%D0%BE%D0%BF-50-%D0%BB%D1%83%D1%87%D1%88%D0%B8%D1%85-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D0%BE%D0%B2-%D0%BE%D1%82-best-brands-2019-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-gfk/
Title: Российский дебют. ТОП-50 Best Brands Russia 2019. Методология.
Description: В 2019 г. премия Best Brand определила ТОП-50 популярных брендов России. Узнайте о критериях и методологии выбора победителей на базе торговой панели GfK
Allow: https://nielseniq.com/global/ru/news-center/2020/%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B8-%D1%8D%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B2-20/
Title: Бытовая техника и электроника в январе - мае 2020 осталась в плюсе
Description: Читайте GfK исследование рынка бытовой техники и электроники в январе - мае 2020 г. Например, прирост оборота IT-продуктов и малой бытовой техники
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B5-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8%D1%8F-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8/
Title: Исследование GfK: Потребительские настроения в России в 1 кв. 2017 года
Description: Согласно результатам опросов GfK, потребительские настроения в 2017 г – 5 из 9 опрошенных регионов – в зоне оптимизма. Узнайте, что это значит для торговли
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%BF%D0%BE%D1%87%D1%82%D0%B8-%D0%B2%D1%81%D0%B5-%D0%B4%D0%BE%D1%81%D1%82%D0%B0%D0%BD%D0%B5%D1%82%D1%81%D1%8F-e-commerce/
Title: Почти все достанется e-Commerce
Description: Исследование GfK: тренды продаж за 13 неделю 2020 на рынке бытовой техники и электроники в России
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2-%D0%BF%D0%B8%D1%82%D0%B0%D0%BD%D0%B8%D1%8F-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%B8%D1%81%D1%81/
Title: Исследование GfK: Онлайн-покупка продуктов питания
Description: Узнайте результаты исследования покупок продуктов питания онлайн по всем региноам России. Кто крупнейший ритейлер и какие тренды нас ожидают, читайте тут.
Allow: https://nielseniq.com/global/ru/industries/retail/activate-personalized-experiences/
Title: Персонализация в ритейле для роста продаж
Description: Узнайте, как персонализированный опыт повышает лояльность клиентов и стимулирует продажи. Внедряйте решения вместе с NIQ!
Allow: https://nielseniq.com/global/ru/insights/infographic/2018/%D0%B8%D1%82%D0%BE%D0%B3%D0%B8-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%BE%D0%B9-%D1%87%D0%B5%D1%80%D0%BD%D0%BE%D0%B9-%D0%BF%D1%8F%D1%82%D0%BD%D0%B8%D1%86%D1%8B/
Title: Итоги российской Черной Пятницы
Description: Объем продаж в Черную Пятницу растет с каждым годом: в 2018 рост+30,3%
Allow: https://nielseniq.com/global/ru/news-center/2018/anholt-gfk-city-brands-index-%D0%BC%D0%BE%D1%81%D0%BA%D0%B2%D0%B0-%D1%83%D0%BB%D1%83%D1%87%D1%88%D0%B8%D0%BB%D0%B0-%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D0%B8%D0%B8-gfk/
Title: Исследование Anholt-GfK: Москва повысила свои позиции в рейтинге самых привлекательных городов мира
Description: Gfk исследование лучших городов для жизни в мире (Anholt-GfK City Brands Index) показало, что Москва улучшила свои позиции. Ознакомьтесь с результатами тут
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B8%D0%BD%D0%B4%D0%B5%D0%BA%D1%81%D1%8B-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8%D0%B9/
Title: Исследование GfK: Индексы потребительских настроений в России
Description: Узнайте как GfK измеряет готовность потребителей делать крупнын покупки а также делать сбережения. Все подробности о потребительских настроениях в России
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B2%D0%BF%D0%B5%D1%80%D0%B2%D1%8B%D0%B5-%D0%B7%D0%B0-5-%D0%BB%D0%B5%D1%82-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%B4%D0%BE%D0%BC%D0%B0%D1%88%D0%BD%D0%B8%D1%85-%D0%BA%D0%BE%D0%BD%D0%B4%D0%B8%D1%86%D0%B8/
Title: Впервые за 5 лет рынок домашних кондиционеров и климатических решений в России может показать рост
Description: 5 фактов о рынке кондиционеров в России
Allow: https://nielseniq.com/global/ru/insights/report/2019/%D0%BA%D0%B0%D0%BA-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%8E%D1%82-%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D1%8F%D1%82-%D0%B8-%D0%B5%D0%B4%D1%8F%D1%82-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BF/
Title: Как покупают, готовят и едят в России: первая часть результатов национального исследования GfK
Description: Теперь у производителей, ритейлеров и поставщиков сервисов есть возможность получить ответы на многие актуальные вопросы о привычках питания и готовки в России
Allow: https://nielseniq.com/global/ru/insights/education/2022/akademiya-izmereniya-onlayn-rynka/
Title: Академия: измерения онлайн-рынка - NIQ
Description: Как NielsenIQ измеряет рынок онлайн-торговли? Собрали все ответы на вопросы о методологии аудита рынка электронной коммерции.
Allow: https://nielseniq.com/global/ru/insights/education/2023/konferenciya-nielseniq-chego-ozhidat-v-2024-godu/
Title: Конференция NielsenIQ: чего ожидать в 2024 году? - NIQ
Description: Тренды рынка FMCG: найдите новые идеи для развития собственных продуктов и стратегий в материалах конференции NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%BA%D0%B0%D0%B6%D0%B4%D1%8B%D0%B9-%D1%82%D1%80%D0%B5%D1%82%D0%B8%D0%B9-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C-%D0%BF%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%BD%D0%BE/
Title: Каждый третий потребитель постоянно беспокоится о своей безопасности
Description: Швеция, Германия и Нидерланды лидируют в рейтинге самых спокойных стран
Allow: https://nielseniq.com/global/ru/news-center/2019/%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2%D0%BE%D0%B9-%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B8-%D0%B8-%D1%8D%D0%BB%D0%B5%D0%BA/
Title: Обзор GfK: Самые влиятельные тренды на рынке бытовой техники и электроники
Description: Анализ рынка электроники и бытовой техники 2019 года показал, что запросы потребителей и стремление к новым впечатлениям растут. Читайте подробности тут.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-%D1%80%D0%B8%D1%82%D0%B5%D0%B9%D0%BB%D0%B0-%D0%B8%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9-%D0%B8%D0%BD%D1%82%D0%B5%D0%BB/
Title: Искусственный интеллект на службе у FMCG-ритейла
Description: Новости FMCG: подробности об использовании технологий искусственного интеллекта для анализа ритейла и обогащения недостающих данных потребительской панели
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B1%D0%BE%D0%BB%D0%B5%D0%B5-%D1%82%D1%80%D0%B8%D0%BB%D0%BB%D0%B8%D0%BE%D0%BD%D0%B0-e-%D1%82%D1%80%D0%B0%D1%82%D1%8F%D1%82-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D0%B1%D1%8B%D1%82%D0%BE%D0%B2/
Title: GfK: Более триллиона евро потратят потребители на технику и электронику в 2020 году
Description: Узнайте оправдались ли прогнозы GfK, что несмотря на эпидемию, потребители потратят около триллиона евро на рынке бытовой техники и электронику в 2020 г?
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D0%B9-%D0%BE%D0%BF%D1%8B%D1%82-%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B3%D0%BE-%D0%BD%D0%BE%D0%B2%D1%8B/
Title: Пользовательский опыт будущего: новые запросы от нового Потребителя
Description: Участники экспертного совета Форума Customer Day 2018 - о главных трендах, которые повлияют на потребительский опыт, взаимодействие банков и ритейла с клиентами, а также о перспективах нейромаркетинга и о том, как мы будем покупать через 5-10 лет.
Allow: https://nielseniq.com/global/ru/news-center/2020/x%D0%B8%D1%82%D1%8B-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-%D0%B2-fmcg-%D1%80%D0%BE%D0%B7%D0%BD%D0%B8%D1%86%D0%B5-%D0%BF%D1%80%D0%B8-%D0%BA%D0%B0%D1%80%D0%B0%D0%BD%D1%82%D0%B8%D0%BD%D0%B5-%D0%B8%D1%81/
Title: Исследование GfK: Хиты продаж в FMCG-рознице на первой карантинной неделе
Description: Ознакомьтесь с хитами продаж рынка товаров повседневного спроса (FMCG) в начале карантина 2020 года. Получите точные данные Института исследований GfK.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B2%D1%80%D0%B5%D0%BC%D1%8F-%D1%81-%D1%81%D0%B5%D0%BC%D1%8C%D0%B5%D0%B9-%D0%B8-%D0%B4%D1%80%D1%83%D0%B7%D1%8C%D1%8F%D0%BC%D0%B8-%D1%84%D0%B8%D0%B7%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5-%D1%83/
Title: Время с семьей и друзьями, физические упражнения, правильное питание: как потребители поддерживают свое здоровье
Description: Треть респондентов делает перерыв в использовании гаджетов и Интернета
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8%D1%82%D0%BE%D0%B3%D0%B8-1-%D0%BA%D0%B2%D0%B0%D1%80%D1%82%D0%B0%D0%BB%D0%B0-2017-%D0%B3%D0%BE%D0%B4%D0%B0-%D0%BD/
Title: Исследование GfK: Итоги 1 квартала 2017 года на рынке бытовой техники и электроники в России
Description: В марте рынок вернулся к росту: по данным GfK, сразу на 7% (в шт.) по сравнению с годом ранее
Allow: https://nielseniq.com/global/ru/news-center/2021/%D0%BC%D0%B0%D0%BA%D1%81%D0%B8%D0%BC%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9-%D1%80%D0%BE%D1%81%D1%82-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0-%D1%81-gfknewron/
Title: Максимальный рост бизнеса с gfknewron - NIQ
Description: • Инновационная платформа для анализа рынка, потребителей и брендов объединяет данные, аналитику и прогнозы на основе искусственного интеллекта • Новая платформа включает руководство по стратегическому планированию и прогнозированию в одном интерактивном источнике GfK, ведущий поставщик услуг в области информации, аналитики и консалтинга о потребителях и рынке запускает gfknewron, свою интегрированную программную платформу, работающую на основе искусственного интеллекта. Используя gfknewron, компании теперь могут получить доступ к данным о рынке, потребителях и брендах из единого источника, чтобы ответить на самые актуальные вопросы: Что было куплено, где и по какой цене? Кто купил это и почему? Что мне предпринять, чтобы развивать свой бизнес? Прогнозы с поддержкой ИИ и практические рекомендации будут способствовать устойчивому росту бизнеса. Платформа gfknewron — важный шаг в трансформации GfK из классического эксперта по исследованию рынка в компанию по анализу данных и консалтингу с использованием ИИ.
Allow: https://nielseniq.com/global/ru/news-center/2018/%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-gfk-%D1%81%D0%B0%D0%BC%D1%8B%D0%B5-%D0%BF%D0%BE%D0%BF%D1%83%D0%BB%D1%8F%D1%80%D0%BD%D1%8B%D0%B5-%D0%B8-%D1%81%D0%B0%D0%BC%D1%8B%D0%B5-%D0%B7%D1%80%D0%B5/
Title: Рейтинг GfK: Самые популярные и самые зрелищные матчи 1/8 финала Чемпионата мира по футболу в России
Description: Самым большим по охвату аудитории оказался матч Россия-Испания, в крупных городах хотя бы один тайм в прямой трансляции смотрели более 58% российских зрителей в возрасте от 15 до 60 лет
Allow: https://nielseniq.com/global/ru/client-learning/category-management-workshops/
Title: Мастерство категорийного менеджмента - NIQ
Description: От разработки совместного процесса управления категориями между поставщиками и ритейлерами до оценки и реализации категорийных планов в магазинах, наши учебные программы по категорийному менеджменту помогут вашим стратегическим бизнес-единицам достичь положительных результатов, одновременно принося более высокую ценность вашему покупателю.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%80%D0%B0%D1%81%D1%82%D0%B5%D1%82-%D0%B8%D0%BB%D0%B8-%D1%81%D0%BD%D0%B8%D0%B6%D0%B0%D0%B5%D1%82%D1%81%D1%8F-%D1%80/
Title: Исследование GfK: Растет или снижается роль религии в российском обществе?
Description: 46% всех россиян приветствуют усиление роли религии и еще 11% хотели бы, чтобы роль религии усилилась.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2023/konferenciya-nielseniq-2023/
Title: Конференция NielsenIQ 2023 - NIQ
Description: Свежая аналитика рынка FMCG и трендов покупательского поведения, лучшие бренды, планы игроков и многое другое на конференции NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BD%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D0%B8-%D1%82%D1%83%D1%80%D0%B8%D0%B7%D0%BC%D0%B0-%D1%81%D0%BF%D0%BE%D0%BA%D0%BE%D0%B9%D0%BD%D1%8B%D0%B5-%D0%BA%D0%B0%D0%BD%D0%B8%D0%BA%D1%83%D0%BB%D1%8B-%D0%BF/
Title: Исследование отдыха: вдвое больше людей предпочитают спокойные каникулы активным
Description: GfK провёл исследование потребительских предпочтений в отдыхе: всё больше людей по всему миру предпочитают спокойные каникулы. Ознакомьтесь с результатами
Allow: https://nielseniq.com/global/ru/insights/report/2020/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F-%D1%80%D1%8B%D0%BD%D0%BA%D0%B0-%D0%BA%D0%BE%D0%BD%D0%B4%D0%B8%D1%82%D0%B5%D1%80%D1%81%D0%BA%D0%B8%D1%85-%D0%B8%D0%B7%D0%B4/
Title: Исследование GfK: Тренды рынка кондитерских изделий и снеков
Description: Читайте результаты маркетинговых исследований кондитерских изделий и снэков, проведённые GfK. Узнавайте о новых тенденциях этого рынка тут
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B5%D0%BD%D0%B8%D0%B9-%D0%B2/
Title: Время больших надежд
Description: По результатам исследования позитивные потребительские настроения распространились на все регионы. Читайте итоги опроса Института GfK за 3 кв. 2017 г.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%BE%D0%B4%D0%BD%D0%BE-%D0%B8%D0%B7-%D1%87%D0%B5%D1%82%D1%8B%D1%80%D0%BD%D0%B0%D0%B4%D1%86%D0%B0%D1%82%D0%B8-%D0%B4%D0%BE%D0%BC%D0%BE%D1%85%D0%BE%D0%B7%D1%8F%D0%B9%D1%81%D1%82%D0%B2-%D0%B2-%D1%86/
Title: Одно из четырнадцати домохозяйств в Центральной Европе и в России имеет полис КАСКО
Description: Более половины автомобилей россиян сегодня не застрахованы
Allow: https://nielseniq.com/global/ru/news-center/2018/gfk-consumer-insights-engine-%D0%B0%D0%BD%D0%B0%D0%BB%D0%B8%D1%82%D0%B8%D0%BA%D0%B0-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%BE%D0%B3%D0%BE-%D0%BF%D0%BE%D0%B2/
Title: GfK Consumer Insights Engine: аналитика потребительского поведения по модели on-demand теперь и в России
Description: GfK в России выпустила на рынок Consumer Journey (Путь к покупке) - первый модуль аналитического решения GfK Consumer Insights Engine, который дает прямой доступ к аналитике о том, как онлайн и офлайн поведение покупателей и их путь к покупке влияют на продажи брендов на рынке бытовой техники и электроники. Кроме России GfK Consumer Insights Engine заработал в 10 странах мира.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BE%D1%82%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D1%8C%D1%81%D1%8F-%D0%BD%D0%B5%D0%BB%D1%8C%D0%B7%D1%8F-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D1%8C-%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%B5%D0%B3%D0%B8/
Title: Отказаться нельзя покупать: стратегии экономии россиян
Description: GfK изучила стратегии экономии потребителей в 2017 году и то, как складывается конъюнктура для 29 секторов потребительского рынка в России на ближайшие 12 месяцев.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D0%BD%D0%B2%D0%B5%D1%81%D1%82%D0%B8%D1%86%D0%B8%D0%BE%D0%BD%D0%BD%D0%BE%D0%B5-%D0%BF%D0%BE%D1%82%D0%B5%D0%BF%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2/
Title: Инвестиционное потепление: Исследование АЕБ - GfK “Стратегии и перспективы деятельности европейских компаний в России”
Description: В 2017 году количество европейских компаний, ожидающих роста экономики РФ в краткосрочной и среднесрочной перспективе, значительно увеличилось по сравнению с прошлым годом. Также почти в два раза увеличилась доля тех, кто планирует наращивать инвестиции.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%BE%D0%B1%D0%B7%D0%BE%D1%80-gfk-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C/
Title: Обзор GfK: Российский потребитель
Description: Итоги 15-летней эпохи развития российского потребительского общества
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8-%D0%B1%D1%82%D0%B8%D1%8D-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D1%83/
Title: Исследование GfK: Продажи БТиЭ в России упали на четверть
Description: Ключевой тренд рынка – увеличение цикла обновления техники
Allow: https://nielseniq.com/global/ru/about-us/eric-rubenstein/
Title: Эрик Рубинштейн - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D1%82%D0%B5%D1%85%D0%BD%D0%B8%D0%BA%D0%B0-%D0%B2-%D1%88%D0%BE%D0%BA%D0%B5/
Title: Техника - в шоке
Description: Исследование GfK: продажи бытовой техники и электроники в России в 1 квартале 2015 года снизились на 16,4%
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%86%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%B8-%D0%B8-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%BD%D0%BE%D1%81%D1%82%D0%B8/
Title: Исследование GfK: ценности и потребности поколения 50+
Description: Мы изучили поколение 50+ в России и готовы поделиться результатами нашего исследования
Allow: https://nielseniq.com/global/ru/news-center/2015/%D1%81%D0%B5%D0%BC%D1%8C-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D0%BA%D0%B8%D1%85-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D0%BE%D0%B2-%D0%BA%D0%BE%D1%82%D0%BE%D1%80%D1%8B/
Title: Семь потребительских трендов, которые изменят жизнь маркетологов и создателей контента
Description: Как патриотизм, новые семейные ценности и другие потребительские тренды заставляют производителей товаров по-новому подходить к коммуникациям с потребителями
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%BA%D0%B0-%D0%BC%D0%B5%D0%B1%D0%B5%D0%BB%D0%B8-%D0%BE%D1%82-%D0%BF%D0%BB%D0%B0/
Title: Исследование GfK: Покупка мебели – от планов до реализации
Description: По данным исследования GfK Consumer Life, 44% участников исследования в России запланировали на этот год работы по ремонту и обустройству дома, и 28% задумались о покупке жилья
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%87%D1%82%D0%BE-%D0%B1%D0%BE%D0%BB%D1%8C%D1%88%D0%B5-%D0%B2%D1%81%D0%B5%D0%B3%D0%BE-%D0%B1%D0%B5%D1%81%D0%BF%D0%BE/
Title: Исследование GfK: что больше всего беспокоит водителей в разных странах?
Description: Факторы стресса российских автомобилистов: теснота на дорогах и плохая инфраструктура.
Allow: https://nielseniq.com/global/ru/info/retail-specs-russia/
Title: Retail Specs Russia - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%87%D1%82%D0%BE-%D0%B3%D0%B4%D0%B5-%D0%B8-%D0%BA%D0%B0%D0%BA-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D0%B5%D1%82-%D0%BC/
Title: Исследование GfK: что, где и как покупает молодежь в России?
Description: Несмотря на интерес к онлайн-магазинам, молодые покупатели не спешат отказываться от традиционного шоппинга
Allow: https://nielseniq.com/global/ru/news-center/2020/%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82-%D0%BF%D0%B0%D0%BD%D0%B4%D0%B5%D0%BC%D0%B8%D0%B8-%D0%B8%D0%B7-%D0%B7%D0%B0-covid-19-%D0%BD%D0%B0-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9/
Title: Исследование GfK: Эффект COVID-19
Description: Панедемия Коронавируса стала сильным фактором, влияющим на поведение покупателей. В России большинство боится подорожания продукты питания. Подробнее у GfK
Allow: https://nielseniq.com/global/ru/news-center/2020/%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D0%B5-%D0%B3%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE-%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B0-%D0%BD%D0%B0-%D1%82%D0%B5%D0%BB%D0%B5%D1%84/
Title: Исследование GfK: развитие глобального спроса на смартфоны
Description: Анализ рынка мобильных телефонов (смартфонов) от Института Gfk посвящён трендам и факторам, влияющим на выбор нового устройства. Все подробности в отчёте.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%BF%D0%BE%D0%BC%D0%B5%D1%80%D1%8F%D1%8E%D1%82%D1%81%D1%8F-%D1%81%D0%B8%D0%BB%D0%BE%D0%B9/
Title: Бренды в России померяются силой
Description: Премия Best Brands задает новые стандарты измерений силы бренда
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%82%D0%B5%D1%85%D0%BD%D0%BE-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-2015/
Title: Исследование GfK: техно-тренды 2015
Description: 10 техно-трендов, которые окажут влияние на потребительские рынки в 2015 году
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D1%83%D0%BC%D0%BD%D1%8B%D0%B9-%D0%B4%D0%BE%D0%BC-%D1%87%D1%82%D0%BE-%D1%85%D0%BE%D1%87%D0%B5%D1%82-%D0%BF%D0%BE%D1%82%D1%80/
Title: Исследование Умный дом: что хочет потребитель и как продвигать категорию?
Description: Все аспекты потребительского поведения и отношения к системам Умный дом в отчете 2018 года
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%BD%D0%BE%D0%B2%D1%8B%D0%B5-%D1%82%D0%B5%D1%85%D0%BD%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D0%B8-gfk-%D0%B4%D0%BB%D1%8F-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B9-%D0%BF%D0%BE/
Title: Новые технологии GfK для исследований покупателей теперь и в России
Description: Премьера! 28 ноября на бизнес завтраке, посвященном методам и практике исследований поведения покупателя FMСG, команда отделов исследований потребительской панели и исследований покупателей представили новые инструменты GfK и показали на примере кейсов, как они работают. На бизнес-завтраке выступили российские и глобальные эксперты команды GfK Shopper Research, которые отвечают за развитие этих перспективных новинок.
Allow: https://nielseniq.com/global/ru/insights/report/2018/%D0%B2-%D0%B7%D0%B0%D1%89%D0%B8%D1%82%D1%83-%D0%BC%D0%BE%D0%BB%D0%BE%D0%BA%D0%B0-%D1%81%D0%BE%D0%B7%D0%B4%D0%B0%D0%BD%D0%B8%D0%B5-%D0%BA%D1%83%D0%BB%D1%8C%D1%82%D1%83%D1%80%D1%8B-%D0%BF%D0%BE%D1%82/
Title: В защиту молока: создание культуры потребления молочных продуктов
Description: Эксперт GfK Rus Анастасия Джафарова, директор по работе с клиентами отдела исследований потребительской панели, приняла участие в мозговом штурме: «В защиту молока: создание культуры потребления молочных продуктов», который был организован 28 ноября 2018 года в рамках V Международного агропромышленного молочного форума. Инициатором форума стало Правительство Московской области при поддержке Министерства сельского хозяйства Российской Федерации.
Allow: https://nielseniq.com/global/ru/news-center/2019/gfk-%D0%B1%D1%83%D0%B4%D0%B5%D1%82-%D0%BF%D0%BE%D0%BC%D0%BE%D0%B3%D0%B0%D1%82%D1%8C-%D0%BA%D0%BB%D0%B8%D0%B5%D0%BD%D1%82%D0%B0%D0%BC-%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D1%8F%D1%82%D1%8C-%D0%BF%D1%80/
Title: GfK будет помогать клиентам управлять промо
Description: Исследовательская компания GfK и немецкая технологическая компания SO1 подписали глобальное партнерское соглашение, которое открывает клиентам GfK, в том числе и в России, доступ к уникальным возможностям AI платформы для персонализации промопредложений.
Allow: https://nielseniq.com/global/ru/news-center/2020/covid-19-%D0%B8-%D0%B2%D0%BB%D0%B8%D1%8F%D0%BD%D0%B8%D0%B5-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-fmcg-%D0%B8-%D1%80%D0%B8%D1%82%D0%B5%D0%B9%D0%BB-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-gf/
Title: Обзор GfK: влияние ситуации с COVID-19 на российский FMCG ритейл
Description: Узнайте, как развивался спрос на рынке товаров повседневного спроса в 2020 году и что прогнозирует на будущее Институт маркетинговых исследований GfK.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D1%81%D0%B0%D0%B4%D0%BE%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE-%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE-%D1%81%D0%B0%D0%B4%D0%BE%D0%B2%D1%8B%D1%85-%D1%8D%D0%BD%D1%82%D1%83%D0%B7%D0%B8/
Title: Исследование GfK: работа на садовых участках. Сколько энтузиастов в России и мире?
Description: Результаты исследования садоводства в Европе и России указывают на молодение аудитории. В России чаще всего работают в саду группы 40+.
Allow: https://nielseniq.com/global/ru/landing-page/homepage-2024/
Title: Homepage 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE-%D0%BB%D0%B8-%D0%B7%D0%B0%D0%BC%D0%B5%D0%BD%D0%B8%D1%82%D1%8C-%D1%80%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D0%B5-%D0%BE%D0%B1%D1%89%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B2%D0%B8/
Title: Можно ли заменить реальное общение виртуальным?
Description: Исследование GfK: 23 процента онлайн-потребителей в мире считают, что виртуальное и реальное общение равнозначны
Allow: https://nielseniq.com/global/ru/news-center/2018/fmcg-%D1%82%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%BD%D0%B0-%D1%80%D1%8B%D0%BD%D0%BA%D0%B5-%D1%82%D0%BE%D0%B2%D0%B0%D1%80%D0%BE%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-2018-%D0%B8%D1%81%D1%81%D0%BB/
Title: Исследование GfK: Тренды на рынке FMCG-товаров в России
Description: Тренды FMCG в России в 2018 году: прогнозы ценового давления и развития продаж FMCG. Читайте GfK Insights прямо сейчас!
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B6%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D1%81%D1%88%D0%B0-%D0%BA%D0%B0%D0%BD%D0%B0%D0%B4%D1%8B-%D0%B8-%D0%B2%D0%B5%D0%BB/
Title: Исследование GfK: жители США, Канады и Великобритании больше всех довольны количеством времени на отдых
Description: Больше всего на нехватку свободного времени жалуются в России и Японии
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B8%D1%82%D0%BE%D0%B3%D0%B8-%D1%87%D0%B5%D1%80%D0%BD%D0%BE%D0%B9-%D0%BF%D1%8F%D1%82%D0%BD%D0%B8%D1%86%D1%8B-2019/
Title: Исследование GfK: итоги Черной пятницы 2019
Description: Черная пятница или Новогодние праздники: что лучше для торговли?
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B3%D0%BB%D0%BE%D0%B1%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9-%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D1%81%D0%BC%D0%B0%D1%80%D1%82%D1%84%D0%BE%D0%BD%D0%BE%D0%B2-%D0%B2-2018-%D0%BD%D0%BE%D0%B2%D0%BE%D1%81/
Title: Глобальный рынок смартфонов в 2018 достиг 522 миллиардов долларов
Description: C долей в 44 % рынок смартфонов, мобильных телефонов и носимых гаджетов в 2018 всё ещё лидировал на рынке техники. Подробнее читайте о рынке смартфонов тут
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B6%D0%B4%D0%B0%D1%82%D1%8C-%D0%BB%D0%B8-%D1%81%D0%BA%D0%BE%D1%80%D0%BE%D0%B9-%D1%80%D0%B5%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D0%B8-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5/
Title: Ждать ли скорой реализации отложенного потребительского спроса?
Description: По результатам исследования GfK улучшение потребительского настроения у большинства возрастных групп повышыет потребительский спрос в России (2 кв. 2017 г)
Allow: https://nielseniq.com/global/ru/about-us/tracey-massey/
Title: Tracey Massey - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA-%D0%BC%D1%8B-%D0%BE%D1%82%D0%BD%D0%BE%D1%81%D0%B8%D0%BC%D1%81%D1%8F-%D0%BA-%D1%81%D0%BE%D0%B1%D1%81/
Title: Исследование GfK: как мы относимся к собственной внешности
Description: Более половины (55 процентов) потребителей в возрасте 15 лет и старше из 22 стран, принявших участие в исследовании, довольны тем, как они выглядят.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2020/vebinar-perezagruzka-v-fmcg-kak-menyayutsya-marketingovye-4r-v-post-covid-realnosti/
Title: Вебинар: Перезагрузка в FMCG: как меняются маркетинговые 4Р в пост-Covid реальности - NIQ
Description: Исследуйте изменения в маркетинге FMCG после COVID-19 на нашем вебинаре. Узнайте ключевые стратегии! Зарегистрируйтесь сейчас.
Allow: https://nielseniq.com/global/ru/insights/multimedia/2020/vebinar-v-lovushke-promoakciy-kak-effektivno-snizit-dolyu-promoprodazh-brenda/
Title: Вебинар: В ловушке промоакций: как эффективно снизить долю промопродаж бренда? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D1%80%D1%83%D1%81%D1%81%D0%BA%D0%BE%D0%B5-%D0%B3%D0%BE%D1%81%D1%82%D0%B5%D0%BF%D1%80%D0%B8%D0%B8%D0%BC%D1%81%D1%82%D0%B2%D0%BE-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8-%D0%B2-%D0%BC%D0%B8/
Title: Исследование GfK: как часто принимают гостей в России и в мире
Description: Является ли приём гостей исконно русским трендом или в других странах приём гостей обычное дело? Узнайте по статистке GfK о гостеприимности стран мира.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D1%81%D0%BE%D1%86%D0%B8%D0%B0%D0%BB%D1%8C%D0%BD%D0%B0%D1%8F-%D0%BE%D1%82%D0%B2%D0%B5%D1%82%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D1%8C-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0/
Title: Социальная ответственность бизнеса – Что главное?
Description: Обеспечивать людей хорошей работой, производить качественную продукцию и ответственно относиться к окружающей среде – таковы сегодня, по мнению потребителей, три самых важных корпоративных обязательства для любой компании
Allow: https://nielseniq.com/global/ru/news-center/2017/%D1%80%D1%8B%D0%BD%D0%BE%D0%BA-%D0%BA%D0%BE%D1%81%D0%BC%D0%B5%D1%82%D0%B8%D0%BA%D0%B8-%D0%B2-2017-%D0%BE-%D0%BA%D1%80%D0%B0%D1%81%D0%BE%D1%82%D0%B5-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8/
Title: Исследование GfK: Красота в России
Description: Узнайте об основных трендах рынка косметики в России в 2017 году, о том как растёт категория по уходу за лицом и как меняются места покупок в статье GfK
Allow: https://nielseniq.com/global/ru/news-center/2018/c%D0%BF%D0%B0%D0%B4-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6-%D0%B2-%D1%81%D0%B5%D0%BA%D1%82%D0%BE%D1%80%D0%B5-fmcg-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B2-2018-%D0%B3%D0%BE%D0%B4%D1%83-%D0%BE/
Title: Проблемы роста на FMCG рынке в России
Description: Читайте о состоянии сектора рынка FMCG в 2018 году: заметное снижение потребления ряда товаров повседневного спроса. Подробнее читайте в отчете.
Allow: https://nielseniq.com/global/ru/about-us/steve-matthesen/
Title: Стив Маттесен - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ru/news-center/2019/performance-pulse-%D0%BF%D1%80%D0%B8%D0%BB%D0%BE%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B4%D0%BB%D1%8F-%D0%BC%D0%BE%D0%BD%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D0%BD%D0%B3%D0%B0-%D0%BF%D1%80%D0%BE%D0%B4/
Title: Мобильное приложение GfK – доступ к информации о рынке в любое время и в любом месте
Description: GfK Performance Pulse – это мобильное приложение с еженедельным обновлением данных. Специалисты по продажам смогут сравнить свой бренд с конкурентами.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B6%D0%B8%D1%82%D1%8C-%D1%81%D0%B5%D0%B3%D0%BE%D0%B4%D0%BD%D1%8F%D1%88%D0%BD%D0%B8%D0%BC-%D0%B4%D0%BD%D0%B5%D0%BC/
Title: Исследование GfK: жить сегодняшним днем или экономить?
Description: Для большинства потребителей в мире идея немедленной экономии оказалась привлекательна, впрочем, тех, кто готов отложить на потом мысли о сбережениях, не намного меньше.
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%BA%D0%B0%D0%B6%D0%B4%D1%8B%D0%B9-%D0%BF%D1%8F%D1%82%D1%8B%D0%B9-%D0%B2%D0%B7%D1%80%D0%BE%D1%81%D0%BB%D1%8B%D0%B9-%D1%80/
Title: Исследование: каждый пятый взрослый россиянин не пользуется Интернетом
Description: Для 5 процентов «неподключенных» пользователей доступ в Интернет оказался слишком дорогим
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%B8-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D1%8B-%D0%B2/
Title: Исследование GfK: Потребители и бренды в новых экономических условиях
Description: Как текущий экономический кризис и политический климат повлияли на ожидания россиян, их отношение к местной власти, к своей стране и к миру?
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B1%D1%80%D0%B5%D0%BC%D1%8F-%D1%81%D0%B0%D0%BC%D0%BE%D0%B8%D0%B7%D0%BE%D0%BB%D1%8F%D1%86%D0%B8%D0%B8-%D0%B2-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D0%B8-%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2/
Title: Бремя самоизоляции
Description: О том как обременительна была самоизоляция в России показывает мониторинг настроений российских потребителей в 2020 году. Подробнее в отчёте Института GfK
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%81%D0%B0%D0%BC%D1%8B%D0%B5-%D0%B2%D0%BB%D0%B8%D1%8F%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5-%D1%82%D0%B5%D1%85%D0%BD/
Title: Исследование GfK: Самые влиятельные технотренды
Description: Омниканальность, дроны и искусственный интеллект, а также другие запросы "подключенного потребителя"
Allow: https://nielseniq.com/global/ru/news-center/2020/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D1%87%D0%B5%D0%BC-%D0%B7%D0%B0%D0%BF%D0%B0%D1%81%D0%BB%D0%B8%D1%81%D1%8C-%D1%80%D0%BE%D1%81%D1%81%D0%B8%D1%8F%D0%BD%D0%B5/
Title: Исследование GfK: чем запаслись россияне на время карантина?
Description: Какие категории раскупались активнее всего на неделе с 16 по 22 марта.
Allow: https://nielseniq.com/global/ru/news-center/2019/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%BE%D0%BC%D1%83-%D0%B2%D0%B5%D1%80%D1%8F%D1%82-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B8/
Title: Исследование GfK: Кому верят потребители
Description: В ходе исследования Consumer Life GfK спросила онлайн-потребителей 27 стран мира, включая Россию, кто, по их мнению, говорит им правду: правительство, СМИ или бизнес? неправительственные глобальные организации, религиозные организации или инфлюенсеры – селебрити и известные медиаперсоны? или же благотворительные организации и «академики» - ученые, профессура вузов?
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%BA%D0%B0%D0%BA-%D0%BA%D1%80%D0%B8%D0%B7%D0%B8%D1%81-%D0%B2%D0%BB%D0%B8%D1%8F%D0%B5%D1%82-%D0%BD%D0%B0-%D0%BF%D1%80/
Title: Исследование GfK: Как кризис влияет на продажи товаров повседневного спроса?
Description: GfK изучила тенденции развития FMCG рынка в России и оценила влияние кризиса на потребление и перспективы его дальнейшего развития.
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%B9-%D0%B0%D0%BC%D0%B1%D0%B8%D1%86%D0%B8%D0%BE%D0%B7/
Title: Амбициозных и Традиционалистов стало больше, Гедонистов – меньше: как меняются ценностные ориентиры, а вслед за ними потребление товаров и медиа
Description: Потребительские исследования в России и за рубежом: читайте здесь, как меняются ценностные ориентации, за которыми следует потребление товаров и СМИ
Allow: https://nielseniq.com/global/ru/news-center/2015/%D0%B8%D1%81%D1%81%D0%BB%D0%B5%D0%B4%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-gfk-%D0%B4%D0%BB%D1%8F-%D1%8F%D0%BD%D0%B4%D0%B5%D0%BA%D1%81-%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82-%D1%87%D1%82%D0%BE-%D0%B3/
Title: Исследование GfK для Яндекс.Маркет: Что, где и как покупают россияне в Интернете
Description: Яндекс.Маркет и исследовательская компания GfK опросили посетителей интернет-магазинов и выяснили, как устроена розничная онлайн-торговля в России.
Allow: https://nielseniq.com/global/ru/insights/education/2022/konferenciya-nielseniq-2022/
Title: Конференция NielsenIQ 2022 - NIQ
Description: Как изменился рынок FMCG к концу 2022, что происходит с покупателем и почему борьба за него усилится? Узнайте в свежих материалах конференции NielsenIQ.
Allow: https://nielseniq.com/global/ru/news-center/2016/%D0%BF%D0%BE%D1%87%D1%82%D0%B8-40-%D0%BF%D1%80%D0%BE%D1%86%D0%B5%D0%BD%D1%82%D0%BE%D0%B2-%D0%BB%D1%8E%D0%B4%D0%B5%D0%B9-%D0%B2-%D0%BC%D0%B8%D1%80%D0%B5-%D0%BA%D0%B0%D0%BA-%D0%BC%D0%B8%D0%BD%D0%B8/
Title: Почти 40 процентов людей в мире как минимум раз в месяц работают на благо других
Description: В России каждый десятый как минимум раз в неделю помогает другим и каждый третий – как минимум раз в месяц
Allow: https://nielseniq.com/global/ru/news-center/2017/%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%BD%D0%BE%D1%81%D1%82%D0%B8-%D0%BF%D0%BE%D1%82%D1%80%D0%B5%D0%B1%D0%B8%D1%82%D0%B5%D0%BB%D1%8F-%D1%85%D0%BE%D1%80%D0%BE%D1%88%D0%B0%D1%8F-%D0%B6%D0%B8/
Title: Исследование GfK: как люди определяют для себя хорошую жизнь
Description: Хорошее здоровье и стабильное финансовое положение важны для каждого человека. Только в России 60% считают, что дети - это часть хорошей жизни.
Allow: https://nielseniq.com/global/ru/news-center/2015/%D1%83%D1%81%D1%8B%D0%BD%D0%BE%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D0%B4%D0%B5%D1%82%D0%B5%D0%B9-%D1%81%D0%B8%D1%80%D0%BE%D1%82-%D1%82%D0%BE%D1%80%D0%BC%D0%BE%D0%B7%D0%B8%D1%82%D1%81%D1%8F-%D0%BC/
Title: Усыновление детей-сирот тормозится мифами и психологическими барьерами – исследование благотворительного фонда "Найди семью" и компании GfK
Description: 69% респондентов предполагают, что потенциальных усыновителей может отпугивать бюрократия

## Solutions
Allow: https://nielseniq.com/global/ru/solutions/consumer-behavior-and-insights/
Title: Понимание тенденций поведения потребителей и покупательского поведения
Description: Понимание тенденций и особенностей поведения потребителей для разработки эффективных маркетинговых стратегий. Анализируйте покупательское поведение потребителей прямо сейчас, чтобы добиться лучших результатов!
Allow: https://nielseniq.com/global/ru/solutions/know-your-consumers/
Title: Know your consumers - NIQ
Description: Исчерпывающие знания о потребительских привычках и тенденциях помогут вам принимать решения, ориентированные на покупателей.
Allow: https://nielseniq.com/global/ru/solutions/innovation/
Title: Инновации: ускорьте рост с решениями от NIQ
Description: Откройте возможности инноваций с NIQ: от идеи до запуска продукта — решения для ускоренного роста. Узнайте больше на сайте.
Allow: https://nielseniq.com/global/ru/solutions/amplify-your-data/
Title: 02_Elements/Icons/ArrowRight
Amplify your data - NIQ
Description: Оптимизируйте обмен информацией между системами для успешного взаимодействия.
Allow: https://nielseniq.com/global/ru/solutions/optimize-your-performance/
Title: Optimize your performance - NIQ
Description: Повышайте эффективность продуктов и услуг для улучшения бизнес-результатов.
Allow: https://nielseniq.com/global/ru/solutions/market-measurement/
Title: Увеличивайте свою долю на рынке с помощью комплексного анализа рынка
Description: Завоевывайте долю рынка и развивайте свой бизнес благодаря комплексному анализу эффективности по категориям и глобальным рынкам.
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/marketing-effectiveness/
Title: Эффективность маркетинга: аналитика, ROI и оптимизация
Description: Максимизируйте ROI с помощью AI‑данных NIQ: анализ медиа‑инвестиций, оценка кампаний, креатив‑тестирование и рост продаж.
Allow: https://nielseniq.com/global/ru/solutions/consumption-moments/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Consumption Moments - NIQ
Description: Вашему исследованию не хватает точности .Мы поможем вам понять механизм принятия потребительских решений и мотивы, определяющие потребительский выбор. Мобильный сбор данных в реальном времени позволяет делать это где угодно и в любое время.
Allow: https://nielseniq.com/global/ru/solutions/design-audit/
Title: 02_Elements/Icons/ArrowRight
BASES Design Audit - NIQ
Description: Время не стоит на месте — изменяются запросы покупателей, появляются новые категории товаров. Сравните свою упаковку с решениями конкурентов и узнайте ее сильные и слабые стороны.
Allow: https://nielseniq.com/global/ru/solutions/assortment-and-space-optimization/
Title: 02_Elements/Icons/ArrowRight
Assortment and Space Optimization - NIQ
Description: Наше интегрированное облачное решение предназначено для планирования и реализации эффективных стратегий розничных продаж. Опираясь на самые актуальные данные по продажам, вы сможете сформировать локализованный ассортимент, максимально учитывающий особенности вашего торгового пространства, и вывести свои продажи на новый уровень.
Allow: https://nielseniq.com/global/ru/solutions/maximize-your-revenue/
Title: Maximize your revenue - NIQ
Description: Изучайте, из чего складывается ваша прибыль, и выявляйте возможности для роста.
Allow: https://nielseniq.com/global/ru/solutions/innovation/packaging-design/
Title: Повысьте эффективность инновационного процесса для разработки индивидуальной, устойчивой, соответствующей трендам упаковки
Description: Опережайте тенденции в области упаковки и создавайте максимальный эффект с помощью анализа и сервисных решений по разработке индивидуального дизайна упаковки. Будьте впереди с нашими тенденциями в области упаковки. Оптимизируйте упаковку вашего продукта прямо сейчас!
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/segmentation-targeting-and-positioning/
Title: Сегментация рынка: Целевые рынки и аудитории | Решения
Description: Усовершенствуйте свою маркетинговую стратегию с помощью эффективной сегментации рынка. Целевая аудитория и доминирование на рынках. Найдите свою идеальную аудиторию уже сегодня!
Allow: https://nielseniq.com/global/ru/solutions/bases-quick-screen/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Screen - NIQ
Description: Оперативная оценка идей по разработке новых товаров.
Allow: https://nielseniq.com/global/ru/solutions/nielseniq-essentials/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
NielsenIQ Essentials - NIQ
Description: Набор удобных онлайн-инструментов, которые сделают доступ к данным и работу с ними проще и понятнее для всех FMCG-команд.
Allow: https://nielseniq.com/global/ru/solutions/
Title: Откройте новые возможности для вашего бизнеса - NIQ
Description: От запуска новинок до продвинутой аналитики продаж— и офлайн, и онлайн. Наши решения позволяют увидеть точки роста там, где другие видят сложности.
Allow: https://nielseniq.com/global/ru/solutions/shelf-architect/
Title: NielsenIQ Shelf Architect - NIQ
Description: Объединяйте и упрощайте стратегии по работе с ассортиментом и полочным пространством благодаря комплексному и интегрированному решению по работе с данными.
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/
Title: Усиление бренда и медиа: рост ROI и восприятия
Description: Повышайте эффективность медиа и укрепляйте бренд через персонализированные стратегии, аналитику и кросс‑медийные решения.
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/assortment-and-shelf-execution/
Title: Оптимизация ассортимента и полок для лучшего в своем классе категорийного менеджмента
Description: Оптимизируйте выкладку товаров на полках с помощью наших услуг по формированию ассортимента и оформлению полок. Улучшите управление категориями и увеличьте продажи уже сегодня!
Allow: https://nielseniq.com/global/ru/solutions/global-snapshot/
Title: 02_Elements/Icons/ArrowRight
Global Snapshot - NIQ
Description: Доступ к актуальной гибкой отчетности по международным рынкам даст вам максимально полное представление о глобальных рыночных механизмах и позволит разработать эффективную стратегию вывода вашего бизнеса на новый уровень.
Allow: https://nielseniq.com/global/ru/solutions/consumer-behavior-and-insights/consumer-trends/
Title: Анализ и прогнозирование рынка на основе тенденций потребительского поведения
Description: Будьте в курсе последних потребительских тенденций. Узнайте о поведении потребителей, анализе рынка и развивающихся рынках. Действуйте сейчас.
Allow: https://nielseniq.com/global/ru/solutions/refine-your-assortment/
Title: Refine your assortment - NIQ
Description: Формируйте товарный ассортимент, отвечающий потребностям многообразного рынка.
Allow: https://nielseniq.com/global/ru/solutions/consumer-behavior-and-insights/customer-journey/
Title: Решения для эффективного взаимодействия с клиентами
Description: Повысьте эффективность путешествия клиента с помощью стратегического анализа и оптимизации. Улучшите точки соприкосновения и повысьте вовлеченность. Начните оптимизацию уже сегодня.
Allow: https://nielseniq.com/global/ru/solutions/connect-partner-network/
Title: 02_Elements/Icons/ArrowRight
Connect Partner Network - NIQ
Description: NielsenIQ Partner Network Быстро растущее сообщество Сеть надежных партнеров, работающих с прицелом на будущее, обеспечит вам оптимальное использование данных и услуг от NielsenIQ. Сотрудничество со специалистами в области планирования спроса, гармонизации данных, продвижения товаров/услуг с применением ИИ и многих других позволит вашему бизнесу эффективно преодолевать любые преграды. Расширьте свои возможности по поиску решений и получите доступ к обширным информационным ресурсам, установив полезные связи более чем со 100 ценными партнерами.
Allow: https://nielseniq.com/global/ru/solutions/bases-quick-use/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Use - NIQ
Description: Прогнозирование и активация Прогнозирование и определение поведения ваших продуктов на рынке без нарушения установленных сроков.
Allow: https://nielseniq.com/global/ru/solutions/quick-predict/
Title: 02_Elements/Icons/ArrowRight
BASES Quick Predict - NIQ
Description: Скорость без компромиссов. Решение позволяет тестировать инновационные идеи в сжатые сроки без ущерба для ожидаемого уровня надежности или качества.
Allow: https://nielseniq.com/global/ru/solutions/line-and-price-optimizer/
Title: 02_Elements/Icons/ArrowRight
BASES Line & Price Optimizer - NIQ
Description: Изучив диапазон возможностей для роста, вы сможете выбрать оптимальный вариант.
Allow: https://nielseniq.com/global/ru/solutions/pack-survey-plus/
Title: 02_Elements/Icons/ArrowRight
BASES Pack Survey+ - NIQ
Description: Оцените, как работает ваша упаковка на всех этапах пути к покупке.
Allow: https://nielseniq.com/global/ru/solutions/consumer-behavior-and-insights/consumer-landscaping-and-segmentation/
Title: Стратегии сегментации и ландшафтного дизайна для целевого рынка
Description: Раскройте потенциал своего бизнеса с помощью точного ландшафтного дизайна и сегментации потребителей. Эффективный охват целевой аудитории.
Allow: https://nielseniq.com/global/ru/solutions/perfect-your-channels/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Perfect your channels - NIQ
Description: Используйте разработанные на основе гранулярных данных гибкие модели для расширения представленности ваших товаров и услуг.
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/data-impact-by-nielseniq/
Title: Data Impact by NielsenIQ - NIQ
Description: Интуитивно понятная платформа, предоставляющая брендам действенную аналитику электронной коммерции. Сбор данных из разных источников в Интернете обеспечивает надежные рекомендации по увеличению продаж, видимости и доступности.
Allow: https://nielseniq.com/global/ru/solutions/design-navigator/
Title: 02_Elements/Icons/ArrowRight
BASES Design Navigator - NIQ
Description: Оптимизировав дизайн упаковки, вы откроете новые возможности для бизнеса.
Allow: https://nielseniq.com/global/ru/solutions/retail-measurement-services/
Title: Измерения продаж - NIQ
Description: Неизвестность и сомнения ставят планы под угрозу Имея исчерпывающие данные по торговым точкам вы всегда будете держать поведение ваших продуктов на рынке под контролем. Наше решение даст вам возможность отслеживать продажи по основным каналам продаж, ритейлерам и рынкам, позволяя с уверенностью корректировать и оптимизировать свои маркетинговые стратегии.
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/audiences-and-personalization/
Title: Нацельтесь на идеального клиента с помощью решений для персонализированного маркетинга и аудиторий
Description: Усовершенствуйте свою маркетинговую стратегию с помощью персонализированного опыта. Ознакомьтесь с нашими решениями в области персонализированного маркетинга, пользовательского опыта и управления данными прямо сейчас!
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/
Title: Активизация электронной торговли с помощью аналитики и ценовых планов
Description: Оптимизируйте электронную коммерцию, разрабатывайте выигрышные ассортименты и управляйте цепочкой поставок с помощью наших аналитических решений. Активизируйте электронную коммерцию прямо сейчас!
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/product-content/
Title: Узнайте о стратегии, управлении и решениях в области продуктового контента
Description: Создавайте и предоставляйте контент для продуктов, который улучшает открываемость и поисковую оптимизацию. Оптимизируйте контент продукта по всем каналам для повышения продаж.
Allow: https://nielseniq.com/global/ru/solutions/market-measurement/growth-strategy/
Title: Выявление рыночных возможностей для реализации стратегии роста бизнеса
Description: Откройте для себя возможности роста на новых рынках и каналах. Увеличивайте продажи, долю рынка и рост бизнеса с помощью стратегической стратегии роста.
Allow: https://nielseniq.com/global/ru/solutions/innovation/product-innovation/
Title: Усильте инновационность продукта с помощью стратегии развития и решений по дифференциации
Description: Внедряйте инновационные продукты с помощью нашего стратегического процесса разработки. Усиление дифференциации и тестирование успешных новых продуктов. Начните внедрять инновации уже сегодня!
Allow: https://nielseniq.com/global/ru/solutions/volumetric-forecasting/
Title: 02_Elements/Icons/ArrowRight
BASES Volumetric Forecasting - NIQ
Description: Максимальное увеличение коэффициента рентабельности инноваций. Инструмент, обеспечивающий высокий уровень точности при планировании объемов выпуска и маркетинговой поддержки для запуска новых продуктов.
Allow: https://nielseniq.com/global/ru/solutions/retail-collaboration/
Title: 02_Elements/Icons/ArrowRight
Retail Collaboration - NIQ
Description: Мы предлагаем вам инструмент, который не только использует самую актуальную информацию о ритейлерах, но и позволяет партнерам обмениваться доступом к данным из разных источников. Вы сэкономите время и сможете координировать усилия по развитию своих компаний.
Allow: https://nielseniq.com/global/ru/solutions/innovation-performance-measurement/
Title: 02_Elements/Icons/ArrowRight
Innovation Performance Measurement - NIQ
Description: Запуск новых продуктов: измерение количественных показателей, мониторинг и управление в режиме реального времени.
Allow: https://nielseniq.com/global/ru/solutions/artificial-intelligence/
Title: Искусственный Интеллект в Ритейле: Решения от NielsenIQ
Description: Исследуйте, как искусственный интеллект преобразует ритейл. Откройте новые возможности для вашего бизнеса с NielsenIQ. Узнайте больше!
Allow: https://nielseniq.com/global/ru/solutions/consumer-behavior-and-insights/buying-behavior/
Title: Стратегия понимания покупателей - анализ поведения покупателей
Description: Получите ценные сведения о покупателях с помощью наших инструментов анализа поведения покупателей. Усовершенствуйте свою стратегию и увеличьте продажи. Узнайте больше уже сегодня!
Allow: https://nielseniq.com/global/ru/solutions/brand-and-media/brand-strategy/
Title: Усильте стратегию вашего бренда с помощью решений NIQ
Description: Укрепляйте авторитет и узнаваемость бренда с помощью надежной стратегии бренда. Узнайте, как создать выигрышную стратегию бренда, чтобы поднять свой бизнес.
Allow: https://nielseniq.com/global/ru/solutions/market-measurement/market-trends-measurement/
Title: Осваивайте тенденции рынка и будьте в курсе новых и растущих мировых рынков
Description: Будьте в курсе текущих тенденций рынка. Узнайте о тенденциях глобального рынка и доле рынка. Изучите этот вопрос прямо сейчас, чтобы принимать взвешенные решения!
Allow: https://nielseniq.com/global/ru/solutions/nielseniq-connect/
Title: NielsenIQ Connect - NIQ
Description: Harness the power of the most trusted and comprehensive CPG data with an advanced, cloud-based data management, analytics, and visualization platform.
Allow: https://nielseniq.com/global/ru/solutions/innovate-your-products/
Title: Innovate your products - NIQ
Description: Создавайте, совершенствуйте и выводите на рынок новые продукты, обеспечивая постоянный рост вашего бизнеса.
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/pricing-and-promotion-solutions/
Title: Повышение прибыли с помощью решений и услуг в области ценообразования и стратегии продвижения
Description: Внедрите эффективные стратегии ценообразования и продвижения с помощью наших экспертных услуг. Максимизируйте прибыль с помощью динамической оптимизации ценообразования и продвижения. Увеличьте продажи прямо сейчас!
Allow: https://nielseniq.com/global/ru/solutions/tdlinx/
Title: 02_Elements/Icons/ArrowRight
TDLinx - NIQ
Description: Узнайте, «где» у вас имеются возможности для роста продаж Инсайты на уровне привязанных к конкретной местности торговых точек позволят вам легко принимать информированные решения, связанные с дистрибуцией. Вы сможете отслеживать свой розничный охват и точно определять возможности для расширения присутствия вашего бренда в ведущих каналах ритейла и продаж HoReCa.
Allow: https://nielseniq.com/global/ru/solutions/quest-for-next/
Title: Откройте рост вместе с Quest for Next от NIQ
Description: Откройте Quest for Next от NIQ и найдите возможности роста благодаря ИИ и полной рыночной аналитике.
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/e-commerce-activation/
Title: Оптимизация стратегии и активации электронной коммерции
Description: Запустите свой сайт электронной коммерции с помощью наших проверенных стратегий оптимизации. Обеспечьте максимальный рост и продажи. Активизируйте свой успех в электронной коммерции уже сегодня!
Allow: https://nielseniq.com/global/ru/solutions/analytics-and-activation/supply-and-distribution/
Title: Оптимизация операций с помощью стратегий, решений и услуг в области снабжения и дистрибуции
Description: Преобразуйте свой бизнес с помощью эффективных стратегий управления цепочками поставок и дистрибуции. Оптимизируйте стратегию управления цепочками поставок для достижения успеха. Примите меры прямо сейчас!
Allow: https://nielseniq.com/global/ru/solutions/nielseniq-product-insider/
Title: 02_Elements/Icons/ArrowRight
NielsenIQ Product Insider - NIQ
Description: Покупатели говорят о своих потребностях — готовы ли вы к ним прислушаться? Наше решение позволяет использовать потребительские свойства продуктов для обеспечения роста продаж по различным категориям и торговым точкам. Учет воздействия диетической ценности, экологической устойчивости и чистоты продуктов на формирование спроса — ключ к разработке эффективных маркетинговых стратегий для привлечения самых взыскательных покупателей.
Allow: https://nielseniq.com/global/ru/solutions/market-measurement/omnichannel-commerce/
Title: Оптимизируйте свой рост с помощью решений Market Performance и Omnichannel Measurement
Description: Отслеживайте продажи и показатели доли в магазинах, электронной коммерции и многоканальной торговле с помощью решений Market Performance и Omnichannel Measurement.

# Language: unknown

## Contact
Allow: https://nielseniq.com/global/es-latam/news-center/2020/contacto-telefonico-gfk-adimark-chile-2/
Title: Contacto telefónico GfK Adimark Chile - NIQ
Description: Contacto telefónico GfK Adimark Chile
Allow: https://nielseniq.com/global/es-latam/news-center/2020/contacto-telefonico-gfk-adimark-chile/
Title: Contacto telefónico GfK Adimark Chile - NIQ
Description: Contacto telefónico GfK Adimark Chile
Allow: https://nielseniq.com/global/jp/about-us/contact-us/
Title: About us Japanese - NIQ
Description: お問合せ：製品に関するご質問、ご意見、採用情報などお寄せください。

## Miscellaneous
Allow: https://nielseniq.com/global/kr/insights/report/2025/%EC%98%A8%ED%94%84%EB%9D%BC%EB%AF%B8%EC%8A%A4-%EC%B8%A1%EC%A0%95opm/
Title: 온프라미스 측정(OPM)​ 솔루션 - NIQ
Description: CGA의 OPM은 한국 온프레미스 시장에서 유일하게 완전하게 예측되고 광범위하게 검증된 음료 주류 실적 측정 지표입니다. 주요 음료 공급업체의 점유율과 추세를 추적하는 데 사용되는 OPM은 시장에서 생산되는 바 및 레스토랑의 판매 실적을 가장 강력하게 보여주는 지표입니다.
Allow: https://nielseniq.com/global/kr/landing-page/korea-pr-and-insights/
Title: Korea PR and Insights - NIQ
Description: 닐슨아이큐의 최신 시장 트렌드와 소비자 인사이트로 비즈니스의 새로운 기회를 발견하세요. 시장을 선도하는 뉴스와 깊이 있는 분석 리포트를 한곳에서 확인할 수 있습니다.
Allow: https://nielseniq.com/global/kr/news-center/2025/ai-laptop-sales-q4-2024/
Title: NIQ-GfK, 국내 AI노트북 판매 2024년 4분기 359% 성장 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 GfK – An NIQ Company(지에프케이)가 GfK Market Intelligence: Sales Tracking 데이터를 기준으로 하여 NPU 칩이 내장되어 있는 AI CPU와 AI GPU를 탑재한 AI노트북 시장 성장률을 발표했다.
Allow: https://nielseniq.com/global/kr/insights/report/2024/niq-korea-online-beauty-market-report/
Title: 닐슨아이큐(NIQ)코리아, ‘한국 온라인 뷰티·퍼스널케어 시장 보고서’ 발간 - NIQ
Description: NIQ 한국 온라인 뷰티 시장 리포트를 통해 뷰티 소비자들의 소비행태에 대한 인사이트를 얻을 수 있습니다. 소비자 트렌드를 정확히 읽고, 데이터 기반의 혁신적인 제품 전략으로 국내 뷰티 시장을 선도하세요.
Allow: https://nielseniq.com/global/ro/landing-page/nielseniq-brandbank/
Title: NIQ Brandbank - NIQ
Description: Noi digitalizăm experiența clienților prin capturarea datelor pentru a îmbunătăți conținutul produselor FMCG și optimizăm conținutul CPG pentru a îmbunătăți experiența de cumpărare
Allow: https://nielseniq.com/global/nl/news-center/2023/chatbot-chatgpt-bereikt-bijna-anderhalf-miljoen-personen-in-nederland/
Title: Chatbot ChatGPT bereikt bijna anderhalf miljoen personen in Nederland - NIQ
Description: Onder studenten heeft reeds een kwart de chatbot online bezocht.
Allow: https://nielseniq.com/global/jp/insights/report/2025/0210-entertainment/
Title: 音楽配信の総再生回数は前年比11％伸長 ー 2024年 音楽ストリーミング配信・セル映像ソフト市場動向ー - NIQ
Description: NIQ/GfK Japanは、 2024年の音楽ストリーミング配信の市場概況1とセル映像ソフトの販売動向2を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2023/trends-in-digitale-media-2022/
Title: Trends in Digitale Media 2022 - NIQ
Description: De verdere digitalisering van het medialandschap voorziet in de behoefte van de consument om zelf te kunnen kiezen wat er wanneer wordt geconsumeerd. Zowel uitgesteld kijken, vooruitkijken als het streamen van video en muziek zijn in 2022 verder toegenomen. De gemiddelde gebruiksduur van veel online platformen laat een stijging zien, waarmee ze steeds meer verankerd zijn in het dagelijks leven van de Nederlandse consument. Dit en meer blijkt allemaal uit het onderzoek ‘Trends in Digitale Media’ dat onderzoeksbureau GfK jaarlijks uitvoert onder Nederlandse internetgebruikers.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2018%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2018年 家電・IT市場動向」
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2018年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/news-center/2024/1210-entertainment/
Title: 作品が好まれる理由1位は「個性的なキャラクター」で48％が支持 ー 米国におけるアニメ作品クイックトラッキング調査レポート ー - NIQ
Description: 作品が好まれる理由1位は「個性的なキャラクター」で48％が支持ー 米国におけるアニメ作品クイックトラッキング調査レポート ー
Allow: https://nielseniq.com/global/jp/news-center/2024/1031-cmi/
Title: 世界人口の25%近くを占めるZ世代の消費行動を読み解く - NIQ
Description: GfK/NIQ Japanは、Z世代に関する独自調査を行い当世代における消費行動の特徴を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2022/2021%E5%B9%B4-%E6%98%A0%E5%83%8F%E3%82%BD%E3%83%95%E3%83%88%E5%B8%82%E5%A0%B4%E7%B7%8F%E6%8B%AC/
Title: 2021年 映像ソフト市場総括 - NIQ
Description: GfKジャパン（東京：中野区）は、2021年のセル映像ソフトの販売動向を発表しました。
Allow: https://nielseniq.com/global/th/insights/report/2024/syndicated-studies-research-shopper-trends-2024-3/
Title: NIQ Shopper Trends 2024 - NIQ
Description: ปลดล็อคข้อมูลเชิงลึกของแนวโน้มของผู้ซื้อและหมวดหมู่สินค้ากว่า 50 ประเทศด้วยการสำรวจแบบองค์รวมรายปีของ NIQ
Allow: https://nielseniq.com/global/jp/news-center/2024/1017-mi/
Title: 約6割強が4800万画素以上のカメラを搭載 -数字でみるスマートフォン端末- NIQ
Description: GfK/NIQ Japanは、全国の有力家電・IT量販店、携帯電話専門店の販売実績データ等を基に、製品別の販売実績を集計している。今回は、国内スマートフォン市場における端末機能動向をまとめた。
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E5%B8%82%E5%A0%B4%E5%85%A8%E4%BD%93%E3%81%A7%E3%81%AF%E5%89%8D%E5%B9%B4%E6%AF%941-9%E6%B8%9B%E3%82%82%E3%80%81av%E3%82%84%E7%94%9F%E6%B4%BB%E5%AE%B6%E9%9B%BB%E3%81%AF%E5%9B%9E%E5%BE%A9%E5%9F%BA/
Title: 市場全体では前年比1.9%減も、AVや生活家電は回復基調 - 2024年上半期 家電・IT市場動向 - NIQ
Description: GfK/NIQ Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2024年上半期（1-6月）の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2023/online-bezoeken-video-on-demand-diensten-blijven-groeien/
Title: Online bezoeken Video On Demand diensten blijven groeien - NIQ
Description: 8 miljoen unieke gebruikers bezoeken één of meerdere streamingdiensten online.
Allow: https://nielseniq.com/global/jp/news-center/2024/1112-entertainment/
Title: 「ドラゴンボールDAIMA」は89%の認知度 - 米国におけるアニメ作品クイックトラッキング調査レポートのご案内 - NIQ
Description: NIQ/GfK Japanは、米国のアニメユーザーにおける日本のアニメ作品の浸透率（認知～MD購入）、視聴実態（視聴方法、利用サービス）、視聴きっかけとその後の行動などを把握することができる調査レポート「Trend　Tracking Survey」レポートを発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/bereik-van-online-gokmarkt-in-nederland-groeit-naar-ruim-18-miljoen/
Title: Bereik van online gokmarkt in Nederland groeit naar ruim 1,8 miljoen - NIQ
Description: Bereik van online gokmarkt in Nederland groeit naar ruim 1,8 miljoen volwasssenen. Jongeren onder de 35 jaar worden het vaakst bereikt.
Allow: https://nielseniq.com/global/jp/news-center/2024/1024-mi/
Title: フィットネス・ヘルスケアデバイスが2年間で20%以上伸長 - 運動・健康意識の高まりが生む新たな市場 - NIQ
Description: GfK/NIQ Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、運動・健康に関連する家電製品の動向をまとめ、その内容を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C2017%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D-%E5%AE%B6%E9%9B%BB%E5%B0%8F%E5%A3%B2%E5%B8%82%E5%A0%B4%E8%A6%8F%E6%A8%A1%E3%81%AF%E5%89%8D%E5%B9%B4/
Title: 「2017年 家電・IT市場動向」- 家電小売市場規模は前年から1%拡大
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2017年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/hu/news-center/2023/gfk-vasarloero-2023-evi-tanulmany-42-europai-orszagra/
Title: GfK Vásárlóerő 2023 évi tanulmány - 42 európai országra - NIQ
Description: GfK Vásárlóerő 2023 évi tanulmány 42 európai országra; település, postai irányítószámok, lakások, háztartások adatai és digitális térképek szinteken.
Allow: https://nielseniq.com/global/nl/news-center/2022/jongeren-omarmen-social-app-bereal/
Title: jongeren omarmen social app BeReal - NIQ
Description: Jongeren blijken hiermee massaal de app te omarmen en een alternatief, ‘gezond’ digitaal sociaal medium te zoeken.
Allow: https://nielseniq.com/global/nl/landing-page/retail-spend-barometer-netherlands/
Title: NIQ Retail Spend Barometer Netherlands - Consumentenuitgaven
Description: Ontdek de laatste trends in consumentenbestedingen met de NIQ Retail Spend Barometer. Gedetailleerde inzichten in de Nederlandse markt tot 2024.
Allow: https://nielseniq.com/global/th/insights/report/2024/songkran-2024-make-a-splash-with-niqs-consumer-spending-insights-and-strategies-for-marketers/
Title: Songkran 2024: Make a Splash with NIQ's Consumer Spending Insights and Strategies for Marketers - NIQ
Description: ค้นพบข้อมูลเชิงลึกล่าสุดจาก NIQ สำหรับพฤติกรรมผู้บริโภคในไทยช่วงเทศกาลสงกรานต์ 2567
Allow: https://nielseniq.com/global/jp/news-center/2024/1029-mi/
Title: ブルーやピンクが前年より人気のカラーに -数字でみるスマートフォンのカラー分析- NIQ
Description: GfK/NIQ Japanは、全国の家電量販約4000店の販売実績データ等を基に、2024年上半期（1-6月）の家電における数量別のカラー製品別の販売実績を集計した。今回はスマートフォンにおける人気カラー動向を発表した
Allow: https://nielseniq.com/global/nl/landing-page/nielseniq-brandbank/
Title: FMCG Product Catalogus | Product Data Database #1 - NIQ Brandbank - NIQ
Description: Digitale oplossing. E-commerce oplossing. GDSN-connectiviteit. digitale oplossing, e-commerce oplossing, GDSN-connectiviteit, GDSN-synchronisatie.
Allow: https://nielseniq.com/global/nl/news-center/2024/xtwitter-uitdager-threads-bereikt-in-eerste-vier-weken-ruim-800-duizend-nederlanders/
Title: X(Twitter)-uitdager ‘Threads’ bereikt in eerste vier weken ruim 800 duizend Nederlanders - NIQ
Description: Sinds de introductie van het sociale mediaplatform Threads per 14 december hebben reeds 829.000 personen de app en/of website bezocht.
Allow: https://nielseniq.com/global/jp/news-center/2024/1022-monthly-auto-report/
Title: バッテリーの販売数量は前年比15％増と好調 ー2024年9月の自動車用タイヤ・エンジンオイル・バッテリー販売速報ー - NIQ
Description: GfK/NIQ Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データを元に、市場規模相当に拡大推計した自動車用タイヤ、エンジンオイル、バッテリーの販売速報を公表した。
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C%E8%96%84%E5%9E%8B%E3%83%86%E3%83%AC%E3%83%93%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%A8%E6%B6%88%E8%B2%BB%E8%80%85%E5%8B%95%E5%90%91%E3%80%8D-%E5%B8%82%E5%A0%B4%E3%81%AF/
Title: 「薄型テレビの販売動向と消費者動向」 - 市場は回復基調、4Kテレビの販売拡大が継続
Description: GfK Japanは、家電量販店、総合量販店、インターネット通販における薄型テレビの販売動向と、購入者調査に基づく購入重視点や活用用途を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2021/informe-mercado-tecnologico-en-chile-de-gfk-2/
Title: Informe Mercado Tecnológico en Chile de GfK - NIQ
Description: Mercado de productos tecnológicos en Chile creció 43% durante 2020
Allow: https://nielseniq.com/global/ua/insights/report/2018/%D1%86%D1%96%D0%BD%D0%B8-%D0%BD%D0%B0-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8-%D1%85%D0%B0%D1%80%D1%87%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96/
Title: Ціни на продукти харчування в Україні та Польщі
Description: Як різняться ціни на основні продукти харчування та напої в Польщі та Україні
Allow: https://nielseniq.com/global/jp/news-center/2025/0217/
Title: NIQの新組織、戦略的アナリティクス＆インサイトソリューション(SA&I)が 顧客を新しい成長へ導く - NIQ
Description: 世界をリードする消費者インテリジェンス企業NIQは、新組織「戦略的アナリティクス＆インサイト」(SA&I)の立ち上げを発表しました。アドバンスド・アナリティクス・コンサルティングとコンシューマー＆マーケティング・インサイト、そしてBASESを統合した新しい事業部は、NIQの広範なデータセットを活用し、顧客の意思決定の簡素化と迅速化を支援します。包括的な市場調査と消費者インサイトを通じて比類ない価値を提供するというNIQのコミットメントを強化し、NIQの使命であるFull View™の提供を更に強固します。
Allow: https://nielseniq.com/global/nl/news-center/2023/beperking-delen-netflix-abonnement-zorgt-voor-dynamiek-bij-video-on-demand-diensten/
Title: Beperking delen Netflix-abonnement zorgt voor dynamiek bij Video On Demand diensten - NIQ
Description: De aankondiging en navolging van Netflix op het delen van inloggegevens leidt tot een daling van 40% in online bezoeken onder delende kijkers.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%83%9D%E3%83%BC%E3%82%BF%E3%83%96%E3%83%ABbluetooth%E3%82%B9%E3%83%94%E3%83%BC%E3%82%AB%E3%83%BC%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E9%98%B2%E6%B0%B4%E3%83%BB%E9%98%B2/
Title: 「ポータブルBluetoothスピーカーの販売動向」- 防水・防滴タイプが伸長
Description: GfK Japanは、家電量販店、総合量販店、インターネット通販におけるポータブルBluetoothスピーカーの販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/fysieke-winkel-belangrijkste-kanaal-voor-aanschaf-e-bike/
Title: Fysieke winkel belangrijkste kanaal voor aanschaf e-bike - NIQ
Description: Uit cijfers van de jaarlijkse GFK E-bike Monitor blijkt dat de fysieke winkel de meest gebruikte informatiebron is bij de aanschaf van een e-bike.
Allow: https://nielseniq.com/global/jp/news-center/2020/%E3%80%8C%E6%96%B0%E5%9E%8B%E3%82%B3%E3%83%AD%E3%83%8A%E3%82%A6%E3%82%A4%E3%83%AB%E3%82%B9%E6%84%9F%E6%9F%93%E7%97%87%EF%BC%88covid-19%EF%BC%89%E3%81%AB%E3%82%88%E3%82%8B%E5%AE%B6%E9%9B%BB%E3%83%BBit/
Title: 「新型コロナウイルス感染症（COVID-19）による家電・IT市場への影響」
Description: GfK Japanは、全国の有力家電・ IT 取扱店の販売実績データ等を基に、新型コロナウイルス感染拡大の影響があらわれた2020年2月以降の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/vi/insights/report/2024/syndicated-studies-research-shopper-trends-2024-2/
Title: Xu Hướng Mua Sắm tại Việt Nam 2024 - NIQ
Description: Khám phá xu hướng mua sắm và danh mục sản phẩm bán lẻ trên 50 thị trường với Báo cáo Xu hướng mua sắm tổng hợp hàng năm của NIQ.
Allow: https://nielseniq.com/global/jp/insights/report/2024/2023%E5%B9%B4%E5%AE%B6%E9%9B%BB%E5%B8%82%E5%A0%B4%E3%81%AF%E5%89%8D%E5%B9%B4%E6%AF%94-1-4%E3%81%AE%E5%BE%AE%E6%B8%9B-2023%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2023年家電市場は前年比-1.4%の微減 - 2023年 家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2023年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/vod-strijd-definitief-losgebarsten-nieuwkomers-veroveren-hun-plek/
Title: VOD-strijd definitief losgebarsten - Nieuwkomers veroveren hun plek - NIQ
Description: Het jaar is net op stoom of we mogen alweer twee nieuwe VOD-spelers verwelkomen: Viaplay en HBO Max. HBO bereikte in de eerste maand al 3,1 mio personen.
Allow: https://nielseniq.com/global/nl/news-center/2019/smartphone-steeds-vaker-portemonnee-minder-telefoon/
Title: Smartphone steeds vaker portemonnee, minder telefoon
Description: Nederlanders gebruiken hun smartphone steeds meer als een digitale portemonnee. Terwijl we minder bellen en sms’en, pakken we onze telefoon vaker voor online bankieren, online winkelen en als toegangskaart. Het gemiddeld aantal apps op onze smartphone steeg naar 31 en de meest gebruikte media app op smartphones is niet langer YouTube.
Allow: https://nielseniq.com/global/jp/news-center/2020/%E3%80%8C2019%E5%B9%B4-%E9%9F%B3%E6%A5%BD%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E9%85%8D%E4%BF%A1%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D-%E5%86%8D%E7%94%9F%E5%9B%9E/
Title: 「2019年 音楽ストリーミング配信市場動向」- 再生回数は前年の1.6倍超
Description: GfK Japanは、主要音楽ストリーミング配信サイトにおける再生実績データを基に、2019年の音楽ストリーミング配信の市場動向を発表した。
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D0%BF%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, липень 2018
Description: В липні 2018 року індекс споживчих настроїв (ІСН) склав 61,8, що на 3,8 п. менше, ніж у червні 2018 року.
Allow: https://nielseniq.com/global/hu/landing-page/nielseniq-brandbank/
Title: NIQ Brandbank - NIQ
Description: Digitalizálj és optimalizáld márkaadatok kezelését online platformunkon. Egyszerű adatrögzítés és termékinformációk a márkainformációhoz.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%B3%E3%83%B3%E3%82%BF%E3%82%AF%E3%83%88%E3%83%AC%E3%83%B3%E3%82%BA%E5%88%A9%E7%94%A8%E5%AE%9F%E6%85%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「コンタクトレンズ利用実態調査」
Description: GfK Japanは、全国の消費者約36,600人に対し、コンタクトレンズの使用状況や購買行動について調査を実施した。その調査結果から、コンタクトレンズの使用状況について発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2021/radiografia-del-ecommerce-en-chile-un-estudio-de-gfk-mercado-libre/
Title: Radiografía del e‑commerce en Chile: 94 % ya compra online
Description: El 94 % de chilenos compró online en últimos 6 meses (+11 pp vs 2019); e‑commerce no es opción, es necesidad, con impulso entre D, 25‑36 y 45‑64 años.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%87%E3%82%B8%E3%82%AB%E3%83%A1%E5%B8%82%E5%A0%B4%E3%80%8113%E5%B9%B4%E3%81%B6%E3%82%8A%E3%81%AE%E3%83%97%E3%83%A9%E3%82%B9%E6%88%90%E9%95%B7%E3%81%AB-2023%E5%B9%B4-%E3%82%A4%E3%83%A1%E3%83%BC/
Title: デジカメ市場、13年ぶりのプラス成長に - 2023年 イメージング市場 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2023年のイメージング市場の販売動向を発表した。
Allow: https://nielseniq.com/global/ua/news-center/2016/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B1%D0%B5%D1%80%D0%B5%D0%B7%D0%B5%D0%BD%D1%8C-2016/
Title: Споживчі настрої в Україні, березень 2016: індекс склав 50,6
Description: У березні 2016 року споживчі настрої українців погіршилися: індекс споживчих настроїв (ІСН) становив 50,6, що на 3,6 п. менше за показник лютого. Зменшилися майже всі складові індексу, найбільших змін зазнав індекс девальваційних очікувань. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%BC%E6%B4%97%E8%BB%8A%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%83%BC-1%E3%81%8B%E6%9C%88%E3%81%AB1%E5%9B%9E%E4%BB%A5%E4%B8%8A%E6%B4%97%E8%BB%8A%E3%82%92%E3%81%99%E3%82%8B/
Title: ー洗車に関する調査ー 1か月に1回以上洗車をする人が42％ - NIQ
Description: GfK Japanは、自動車を所有するユーザー15,223人を対象に洗車に関するインターネット調査を実施し、その結果の一部を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2020/smart-home-markt-groeit-door-impact-covid-19-in-nederland/
Title: Smart Home markt groeit door impact COVID-19 in Nederland - NIQ
Description: De 6e editie van de GfK Smart Home Monitor behandelt de laatste trends en inzichten ten aanzien van Smart Home onder Nederlandse consumenten in 2020.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%83%8F%E3%82%A4%E3%83%AC%E3%82%BE%E9%9F%B3%E6%BA%90%E3%83%80%E3%82%A6%E3%83%B3%E3%83%AD%E3%83%BC%E3%83%89%E5%B8%82%E5%A0%B4%E6%A6%82%E6%B3%81%E3%80%8D-%E5%B8%82%E5%A0%B4%E6%8B%A1/
Title: 「ハイレゾ音源ダウンロード市場概況」 - 市場拡大が継続
Description: GfK Japanは、主要ハイレゾ音源配信サイトにおけるダウンロード実績に基づく「ハイレゾ音源ダウンロード市場レポート」の提供を開始した。これに伴い、ハイレゾ音源ダウンロードの市場概況を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B5%E3%83%AA%E3%83%BC%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「スマートフォンアクセサリーの販売動向」
Description: GfK Japanは、家電量販店におけるスマートフォンアクセサリーの販売動向 を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/smart-home-helpt-om-grip-te-krijgen-op-de-energierekening/
Title: Smart Home helpt om grip te krijgen op de energierekening - NIQ
Description: Voor 44% van de huishoudens is energiebesparing na gemak, de belangrijkste reden om Smart Home producten aan te schaffen.
Allow: https://nielseniq.com/global/jp/insights/report/2022/2021%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2021年 家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2021年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/sterke-groei-online-podcasts-luisteren-in-nederland/
Title: Sterke groei online podcasts luisteren in Nederland - NIQ
Description: Online podcast luisteren stijgt naar ruim 1,3 miljoen personen in mei 2022. Gedurende dit jaar heeft luisteren naar podcasts een duidelijke sprong gemaakt.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E6%B5%B7%E5%A4%96%E5%B1%95%E9%96%8B%E3%81%97%E3%81%9F%E3%81%84%E6%A5%BD%E6%9B%B2%E3%81%AF%E3%80%8Cnumber_i-goat%E3%80%8D%E3%81%8C35%EF%BC%85%E3%81%A8%E4%B8%80%E7%95%AA%E9%AB%98%E3%81%84%E6%94%AF/
Title: 海外展開したい楽曲は「Number_i / GOAT」が35％と一番高い支持 - NIQ
Description: GfK Japanは、パルテノペ大学にてイタリアの大学院生とのワークショップを実施した。
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%95%E3%82%A9%E3%83%AB%E3%83%80%E3%83%96%E3%83%AB%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E5%B8%82%E5%A0%B4%E3%80%81%E8%B2%A9%E5%A3%B2%E6%95%B0%E9%87%8F%E5%89%8D%E5%B9%B4/
Title: フォルダブルスマートフォン市場、販売数量前年比26%と好調 - NIQ
Description: GfK Japanは、世界主要約60ヶ国における小売店販売実績データ等をもとに、世界市場規模相当に拡大推計した2023年のスマートフォン及び折り畳み式のフォルダブルスマートフォンの販売動向を公表した。
Allow: https://nielseniq.com/global/hu/news-center/2021/gfk-vasarloero-2021-tanulmanya-42-orszag-vizsgalataval/
Title: GfK Vásárlóerő 2021 tanulmánya 42 ország vizsgálatával - NIQ
Description: GfK Vásárlóerő 2021 tanulmánya már elérhető egész Európára, 42 országot vizsgáltak meg.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C4k%E3%83%86%E3%83%AC%E3%83%93%E3%81%8A%E3%82%88%E3%81%B3%E6%9C%89%E6%A9%9Fel%E3%83%86%E3%83%AC%E3%83%93%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「4Kテレビおよび有機ELテレビの販売動向」
Description: GfK Japanは、家電量販店、総合量販店、インターネット通販における4Kテレビ及び有機ELテレビの販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2018/radio-luistercijfers-september-oktober-2018/
Title: Radio luistercijfers september-oktober 2018
Description: De luistercijfers van het Nationaal Luister Onderzoek over de periode september-oktober 2018 zijn bekendgemaakt. De gemiddelde luistertijd is in deze periode 2 uur en 31 minuten per dag.
Allow: https://nielseniq.com/global/pl/insights/infographic/2022/kompromisy-cenowe-w-czasie-pandemii/
Title: Kompromisy cenowe w czasie pandemii - NIQ
Description: Sprawdź naszą najnowszą infografikę, aby dowiedzieć się więcej o tym, jak korzystać z cen i promocji we właściwy sposób, aby utrzymać lojalność konsumentów, a także zwiększyć zyski i przychody.
Allow: https://nielseniq.com/global/hu/news-center/2023/gfk-uj-szolgaltatasa-adatvezerelt-arkepzes-az-e-kereskedelemben/
Title: GfK új szolgáltatása - Adatvezérelt árképzés az e-kereskedelemben
Description: A GfK és a Minderest együttműködve valós idejű online árinformációt kínál, segítve a dinamikus, nyereséges e‑kereskedelmi árképzést.
Allow: https://nielseniq.com/global/th/insights/education/2022/%E0%B8%81%E0%B8%A5%E0%B8%B8%E0%B9%88%E0%B8%A1%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-cpg-%E0%B8%88%E0%B8%B0%E0%B9%84%E0%B8%94%E0%B9%89%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%9B%E0%B8%A3/
Title: กลุ่มบริษัท CPG จะได้รับประโยชน์สูงสุดด้วยการใช้การวิเคราะห์ขั้นสูง - NIQ
Description: Through the strategic use of advanced CPG analytics, you can predict future actions and set your organization up for success.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%83%95%E3%82%A3%E3%83%83%E3%83%88%E3%83%8D%E3%82%B9%E6%A9%9F%E5%99%A8%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-ems%E5%9E%8B%E3%81%8A%E3%82%88%E3%81%B3%E6%8C%AF%E5%8B%95%E5%9E%8B/
Title: 「フィットネス機器販売動向」- EMS型および振動型の人気により市場が急成長
Description: GfK Japanは、家電量販店における家庭用フィットネス機器の販売動向について発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2024/chatgpt%E3%81%AE%E8%AA%8D%E7%9F%A5%E5%BA%A6%E3%80%81%E6%97%A5%E6%9C%AC%E3%81%AF62%EF%BC%85%E3%80%81%E8%8B%B1%E5%9B%BD%E3%82%84%E7%B1%B3%E5%9B%BD%E3%81%A7%E3%81%AF80%E4%BB%A5%E4%B8%8A%E3%80%81%E3%82%A4/
Title: ChatGPTの認知度、日本は62％、英国や米国では80%以上、インドでは95％も - NIQ
Description: GfK Japanは、日本、英国、米国、インドの4カ国でChatGPTの認知度やAIが及ぼす仕事への影響など、ChatGPTをはじめとした生成AIに関する意識調査を2023年12月に行い、GfKのアナリストによる分析結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C4k-ultra-hd-%E3%83%96%E3%83%AB%E3%83%BC%E3%83%AC%E3%82%A4%E5%B8%82%E5%A0%B4%E6%A6%82%E6%B3%81%E5%90%91%E3%80%8D-%E3%82%BD%E3%83%95%E3%83%88%E3%81%AE%E7%B4%AF%E8%A8%88%E8%B2%A9%E5%A3%B2/
Title: 「4K Ultra HD ブルーレイ市場概況向」 - ソフトの累計販売数が30万枚を突破
Description: GfK Japanは、国内の4K Ultra HD ブルーレイ（以下、4K UHD BD）のソフト及びハードの販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2023/20230216/
Title: 2022年　映像ソフト・音楽ストリーミング配信市場動向 - NIQ
Description: GfK Japanは、2022年のセル映像ソフトの販売動向と、2022年の音楽ストリーミング配信の市場概況を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2023/nederlandse-consument-geeft-online-e333-miljard-uit-in-2022/
Title: Nederlandse consument geeft online €33,3 miljard uit in 2022 - NIQ
Description: Nederlanders hebben in 2022 voor € 33,3 miljard online uitgegeven, een groei van 9% t.o.v. 2021. Deze stijging in bestedingen is opvallend, aangezien het aantal aankopen juist gedaald is met 5% naar 347 miljoen. Het gemiddeld online besteed bedrag per aankoop is daarmee toegenomen met 15%.
Allow: https://nielseniq.com/global/pl/insights/education/2022/jak-powinno-wygladac-zarzadzanie-przychodami-w-2022-roku/
Title: Jak powinno wyglądać zarządzanie przychodami w 2022 roku - NIQ
Description: Ponieważ zespoły zarządzające przychodami opracowują obecnie strategie i gromadzą zasoby potrzebne do sprostania wyzwaniom stawianym przez to szybko zmieniające się środowisko FMCG, należy ustalić nowe priorytety. 
Allow: https://nielseniq.com/global/nl/news-center/2024/private-lease-groeit-maar-is-voor-veel-consumenten-te-duur/
Title: Private Lease groeit, maar is voor veel consumenten te duur - NIQ
Description: Private Lease is de meest populaire financieringsmogelijkheid voor Nederlanders om een volgende auto te gaan rijden.
Allow: https://nielseniq.com/global/jp/news-center/2020/%E3%80%8C2019%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2019年 家電・IT市場動向」
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2019年の家電およびIT市場の販売動向を発表した。|
Allow: https://nielseniq.com/global/pl/insights/commentary/2021/piec-kluczowych-czynnikow-wykorzystania-przewagi-strategii-cenowej/
Title: 5 filarów strategii cenowej dla przewagi konkurencyjnej
Description: Poznaj 5 kluczowych kroków: od identyfikacji potencjału cenowego po innowacje produktowe, aby zwiększyć marże i skutecznie zarządzać promocjami.
Allow: https://nielseniq.com/global/jp/news-center/2024/1203-cmi/
Title: アメリカでは55％の消費者が、SNSやライブストリーミング上で商品を購入すると回答　ー TikTokを通じた購買行動に関するレポートを発表 ー - NIQ
Description: NIQ/GfK Japan は、グローバルで行った消費者調査からTikTokを通じた購入行動に関するレポートを発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2017%E5%B9%B4-mvno%E3%81%AEsim%E3%82%AB%E3%83%BC%E3%83%89%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%A8%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D-1-9%E6%9C%88/
Title: 「2017年 MVNOのSIMカードの販売動向と購買行動調査」- 1-9月では3割超の販売拡大
Description: GfK Japanは、家電量販店、インターネット通販におけるMVNOのSIMカードの販売動向および、購買行動調査に基づくMVNOの利用状況を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/e-bike-fietsen-woon-werkverkeer/
Title: #e-bike #fietsen #woon-werkverkeer - NIQ
Description: Uit cijfers van de jaarlijkse GfK E-bike Monitor 2021 blijkt dat consumenten vaker een e-bike kopen om naar het werk te fietsen. Recreatief gebruik is nog
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E6%B4%97%E8%BB%8A%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%80%8D-1%E3%82%AB%E6%9C%88%E3%81%AB1%E5%9B%9E%E6%B4%97%E8%BB%8A%E3%81%99%E3%82%8B/
Title: 「洗車に関する消費者調査」 - 1カ月に1回洗車する人は4人に1人
Description: GfK Japanは、全国のドライバー11,795名に対し、洗車に関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2022/2022%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2022年上半期 家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2022年上半期の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%A6%E3%82%A7%E3%82%A2%E3%83%A9%E3%83%96%E3%83%AB%E7%AB%AF%E6%9C%AB%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%8A%E3%82%88%E3%81%B3%E8%B3%BC%E5%85%A5%E6%84%8F%E5%90%91%E8%AA%BF/
Title: 「ウェアラブル端末の販売動向および購入意向調査」
Description: GfK Japanは、ウェアラブル端末※1の販売動向※2、および購入・利用実態調査※3の結果を発表した。
Allow: https://nielseniq.com/global/jp/news-center/2025/global-0228/
Title: NIQ、世界のビューティー業界が前年比7.3%増の成長を報告 - NIQ
Description: NIQは、世界のビューティー業界が前年比で7.3%の堅調な増加を見せていることを明らかにしました。中南米とアフリカ・中東地域が最大の成長率を記録しており、北米と西欧もそれぞれ+7.8%、+7.7%と堅調な成長率を示しています。
Allow: https://nielseniq.com/global/cz/insights/report/2018/multiklientska-studie-shopping-fmcg/
Title: Multiklientská studie Shopping FMCG
Description: Váš komplexní průvodce spotřebitelskými a nákupními trendy a maloobchodem.
Allow: https://nielseniq.com/global/nl/news-center/2022/trends-in-digitale-media-2021/
Title: Trends in Digitale Media 2021 - NIQ
Description: De hoge mate van digitale mediaconsumptie houdt ook in 2021 aan. Vooral social media, (video)bellen, chatten en appen is sinds de pandemie toegenomen.
Allow: https://nielseniq.com/global/jp/insights/report/2022/2022%E5%B9%B4%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E5%B8%82%E5%A0%B4%E3%80%80%E5%A4%8F%E6%9C%AC%E7%95%AA%E5%89%8D%E3%81%AE%E6%97%A9%E6%9C%9F%E8%B3%BC%E5%85%A5%E3%81%8C%E5%A2%97%E5%8A%A0/
Title: 2022年エアコン市場　夏本番前の早期購入が増加 - NIQ
Description: 　GfK Japan（東京：中野区）は、全国の家電量販店の販売実績データを基に、2022年4‐5月期エアコン市場の販売速報を公表した。
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E6%9A%96%E6%88%BF%E5%99%A8%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E6%B0%97%E6%B8%A9%E4%BD%8E%E4%B8%8B%E3%81%AB%E3%82%88%E3%82%8A11%E6%9C%88%E3%81%AE%E8%B2%A9/
Title: 「暖房器具の販売動向」 - 気温低下により11月の販売は1割増
Description: GfK Japanは、家電量販店における暖房器具の販売動向について発表した。
Allow: https://nielseniq.com/global/nl/news-center/2021/sterke-verschuiving-in-de-mediaconsumptie-onder-nederlanders/
Title: Sterke verschuiving in de mediaconsumptie onder Nederlanders - NIQ
Description: Sinds de uitbraak van het coronavirus zijn Nederlanders meer gaan videobellen, online winkelen, chatten en het volgen van nieuws op nieuwssites/nieuwsapps.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E8%87%AA%E5%8B%95%E8%BB%8A%E7%94%A8%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E3%83%95%E3%82%A3%E3%83%AB%E3%82%BF%E3%83%BC%E3%81%AE%E4%BA%A4%E6%8F%9B%E7%B5%8C%E9%A8%93%E3%81%AB%E9%96%A2%E3%81%99/
Title: 「自動車用エアコンフィルターの交換経験に関する調査」 - 交換経験は57%
Description: GfK Japanは、全国のドライバー9,986名に対し、自動車用エアコンフィルター（以下「エアコンフィルター」）の交換経験に関する調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/%EC%A7%84%ED%99%94%ED%95%98%EB%8A%94-%EC%95%84%EC%8B%9C%EC%95%84-%ED%83%9C%ED%8F%89%EC%96%91-%EC%A7%80%EC%97%AD-%EB%82%B4-%EC%A4%91%EC%86%8C%EA%B8%B0%EC%97%85/
Title: 진화하는 아시아 태평양 지역 내 중소기업 - NIQ
Description: 아시아 태평양 지역 내 중소기업은 경제 성장에 기여하고 있으며, 그 비중이 점점 더 성장하고 있습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E5%A4%8F%E3%82%BF%E3%82%A4%E3%83%A4%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB/
Title: 夏タイヤ購買行動に関する調査 - NIQ
Description: GfK Japan（東京：中野区）は、全国のドライバー14,762名に対し、夏タイヤの購入に関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2019/bekendheid-smart-home-onder-nederlanders-verdubbeld-sinds-2015/
Title: Bekendheid Smart Home onder Nederlanders verdubbeld sinds 2015
Description: Steeds meer Nederlanders, inmiddels 62%, zijn bekend met Smart Home. Dat is een verdubbeling sinds 2015. Ruim twee derde van deze groep bezit tenminste één slim apparaat. Gemiddeld bezitten consumenten die bekend zijn met Smart Home vier smart apparaten. Dat blijkt uit de Smart Home Monitor 2019 van onderzoeksbureau GfK in samenwerking met de Smart Home Society.
Allow: https://nielseniq.com/global/th/insights/analysis/2022/%E0%B8%A7%E0%B8%B4%E0%B8%A7%E0%B8%B1%E0%B8%92%E0%B8%99%E0%B8%B2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%B5%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B9%80%E0%B8%A1%E0%B8%B4%E0%B8%A3/
Title: วิวัฒนาการของอีคอมเมิร์ซทั่วโลก - NIQ
Description: Previously, the key topics and questions associated with e-commerce were around consumers’ trust and barriers—today, companies focus on efficient delivery and the users online experience as a response to online shopper needs.
Allow: https://nielseniq.com/global/jp/news-center/2024/1219-csm/
Title: Explore the Benefits of Portable Power in Japan: A Guide - NIQ
Description: 2倍に販売伸長のポータブル電源 ー 停電・アウトドア・節電など用途多彩 ー
Allow: https://nielseniq.com/global/es-latam/news-center/2024/indice-percepcion-de-la-economia-gfk-chile/
Title: Indice Percepción de la Economía GfK Adimark
Description: Indice Percepción de la Economía GfK Chile
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B6%D0%BE%D0%B2%D1%82%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, жовтень 2018
Description: У жовтні 2018 року індекс споживчих настроїв (ІСН) склав 56,9, що на 5,7 п. менше, ніж цьогоріч у вересні.
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D0%B5%D1%80%D0%BF%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, серпень 2018
Description: В серпні 2018 року індекс споживчих настроїв (ІСН) склав 60,3, що на 1,5 п. менше, ніж у липні 2018 року.
Allow: https://nielseniq.com/global/fi/insights/analysis/2023/tuotteiden-jakelun-optimointi-aloita-tasta/
Title: Tuotteiden jakelun optimointi? Aloita tästä. - NIQ
Description: Päivittäistavaratuotteen tai kulutustavaratuotteen jakelu on kallista. Nämä ovat syyt 1-3 saada strategiasi paikoilleen! Tässä on kaikki mitä sinun tarvitsee ymmärtää ja tietää tuotteiden jakelusta ja siitä, kuinka tehdä paras suunnitelma brändillesi.
Allow: https://nielseniq.com/global/pl/news-center/2019/miesieczne-wydatki-na-jedzenie-w-polsce-gfk/
Title: Gastronomiczna (r)ewolucja w Polsce trwa w najlepsze
Description: Miesięcznie na jedzenie i napoje w punktach HoReCa wydaje średnio 130 zł, czyli znacznie więcej niż przed laty. Dowiedz się więcej!
Allow: https://nielseniq.com/global/jp/insights/report/2024/2%EF%BD%9E3%E5%B9%B4%E5%BE%8C%E3%81%AE%E3%83%AA%E3%83%95%E3%82%A1%E3%83%BC%E3%83%93%E3%83%83%E3%82%B7%E3%83%A5%E5%AE%B6%E9%9B%BB%E8%B3%BC%E5%85%A5%E8%80%85-8%EF%BC%85%E3%81%BE%E3%81%A7%E5%A2%97/
Title: 2～3年後のリファービッシュ家電購入者 8％まで増加の見通し - 中古・リファービッシュ家電などの購入実態調査より - NIQ
Description: GfK Japanは、家電普及と購入方法に関するインターネット調査を実施し、調査の一部であるリファービッシュ品に関する結果を発表した。
Allow: https://nielseniq.com/global/kr/insights/education/2022/fmcg-%ED%8A%B8%EB%A0%8C%EB%93%9C-%EB%A6%AC%ED%8F%AC%ED%8A%B8-2022%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-fmcg-%ED%8C%90%EB%A7%A4%EC%95%A1-%EC%A0%84%EB%85%84-%EB%8F%99%EA%B8%B0/
Title: [FMCG 트렌드 리포트] 2022년 상반기 국내 FMCG 판매액 전년 동기 대비 2% 성장 - NIQ
Description: Understand South Korea’s FMCG trends with category and channel performances
Allow: https://nielseniq.com/global/kr/insights/report/2022/%EC%9D%B8%ED%94%8C%EB%A0%88%EC%9D%B4%EC%85%98-%EC%8B%9C%EB%8C%80%EC%9D%98-%EC%84%B1%EA%B3%B5%EC%A0%81%EC%9D%B8-%EC%A0%9C%ED%92%88-%EC%A0%84%EB%9E%B5/
Title: 인플레이션 시대의 성공적인 제품 전략 - NIQ
Description: 고인플레이션 환경에서 제품을 성공적으로 런칭시킬 수 있는 4가지 전략에 대해 알아보세요.
Allow: https://nielseniq.com/global/kr/insights/report/2023/%ED%95%9C%EA%B5%AD-%EC%98%A8%ED%94%84%EB%A0%88%EB%AF%B8%EC%8A%A4-%EC%98%A4%EC%BC%80%EC%9D%B4%EC%9D%B4%EC%85%98%EC%9D%98-%EC%9D%B4%ED%95%B4-2/
Title: 한국 온프레미스 오케이이션의 이해 ​ - NIQ
Description: CGA by NIQ의 최신 연구 결과에 의하면 공급업체는 한국의 온프레미스에서 다양한 방식으로 성장을 활용할 수 있는 좋은 기회를 가지고 있다고 밝혔습니다.
Allow: https://nielseniq.com/global/no/insights/education/2023/fem-w-er-og-en-h-for-a-mestre-kategorien-din/
Title: Fem W-er og en H for å mestre kategorien din - NIQ
Description: "Når du begynner å stille spørsmålene:- Hvordan presterer mitt produkt i markedet?- Hva er mine reelle markedsandeler?- Hvordan kan merkevaren min vokse?Da er du klar til å forstå kategorien din bedre."
Allow: https://nielseniq.com/global/jp/insights/report/2023/2022%E5%B9%B4%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB-%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E8%B2%A9%E5%A3%B2%E9%80%9F%E5%A0%B1%E3%83%BB2023%E5%B9%B4%E3%82%B9%E3%83%9E/
Title: 2022年グローバル スマートフォン販売速報・2023年スマートフォン販売予測 - NIQ
Description: GfK Japan (東京：中野区) は、世界主要約60ヶ国における小売店販売実績データ等をもとに、グローバル市場規模相当に拡大推計したスマートフォン販売速報及び予測を公表した。
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8Chems%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E5%AE%B6%E9%9B%BB%E8%A3%BD%E5%93%81%E3%81%AE%E9%9B%BB%E5%8A%9B%E4%BD%BF%E7%94%A8%E9%87%8F%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「HEMSデータに基づく家電製品の電力使用量調査」
Description: GfK Japanは、自社調査モニターであるHEMS利用世帯（家庭の電力使用量を可視化する機器及びサービスを利用する世帯）の年間の蓄積データ※1を分析し、主要家電の季節ごとの電力使用状況について発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2016%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2016年 家電・IT市場動向」
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2016年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B3%D1%80%D1%83%D0%B4%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, грудень 2018
Description: У грудні 2018 року індекс споживчих настроїв (ІСН) склав 62,2, що на 2,4 п. більше, ніж цьогоріч у листопаді.
Allow: https://nielseniq.com/global/nl/news-center/2016/54-van-de-nederlandse-bevolking-heeft-een-huisdier/
Title: 54% van de Nederlandse bevolking heeft een huisdier
Description: 26% van de Nederlandse huisdierbezitters heeft een kat, 25% een hond en 11% een vis. Een kat (26%) of hond (25%) zijn de meest voorkomende huisdieren.
Allow: https://nielseniq.com/global/da/insights/education/2023/fem-wer-og-en-h-til-at-mestre-din-kategori/
Title: Hvordan du mestrer din kategori ved hjælp af HV-spørgsmål - NIQ
Description: "Når du begynder at stille spørgsmål som:- Hvordan klarer mit produkt sig på markedet?- Hvad er min reelle markedsandel?- Hvordan kan mit brand vokse?Så er du klar til at begynde at forstå din kategori bedre"
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B6%D0%BE%D0%B2%D1%82%D0%B5%D0%BD%D1%8C-2017-%D1%96/
Title: Споживчі настрої в Україні, жовтень 2017: індекс склав 62,6
Description: У жовтні 2017 року споживчі настрої українців покращилися: індекс споживчих настроїв (ІСН) становив 62,6, що на 3,6 п. більше, ніж у вересні. Найсуттєвіше змінились оцінки поточного становища. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/jp/insights/report/2021/%E3%80%8C2020%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2020年 家電・IT市場動向」 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2020年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/opmars-digitale-reclamefolder-gfk-reclamefabriek-wepublish/
Title: #opmars #digitale #reclamefolder #gfk #Reclamefabriek @wepublish - NIQ
Description: De papieren reclamefolder wordt nog altijd het meest gelezen. Maar het lijkt een kwestie van tijd voordat de digitale folder het stokje overneemt.
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E7%94%9F%E6%B4%BB%E5%AE%B6%E9%9B%BB%E3%81%AE%E8%89%B2%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89%E3%81%AB%E5%A4%89%E5%8C%96-%E3%80%80%E3%83%BC-%E7%BE%8E%E5%AE%B9%E5%AE%B6%E9%9B%BB%E3%82%84%E8%AA%BF%E7%90%86/
Title: 生活家電の色トレンドに変化 　ー 美容家電や調理家電で黒色が拡大、生活家電の色はシック傾向にー - NIQ
Description: GfK Japan（東京：中野区）は、全国の家電量販店の販売実績データを基に、生活家電における色トレンドを発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/consument-geeft-online-meer-dan-e-30-miljard-uit-in-2021/
Title: Consument geeft online meer dan € 30 miljard uit in 2021 - NIQ
Description: De online bestedingen van Nederlandse consumenten komen in 2021 uit op € 30,6 miljard, wat een stijging betekent van 16% ten opzichte van 2020.
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D1%96%D1%87%D0%B5%D0%BD%D1%8C-2017-%D1%96%D0%BD/
Title: Споживчі настрої в Україні, січень 2017: індекс склав 53,7
Description: У січні 2017 року споживчі настрої українців погіршилися: індекс споживчих настроїв (ІСН) становив 53,7, що на 3,4 п. менше за показник попереднього місяця. Найсуттєвіших змін зазнали індекси доцільності великих покупок та індекс поточного становища. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/pl/insights/infographic/2022/2022-rok-inflacji-w-polsce/
Title: 2022: Rok inflacji w Polsce - NIQ
Description: Zobacz, jak presja inflacyjna w Polsce wpływa na ceny surowców, siłę nabywczą konsumentów i nastroje.
Allow: https://nielseniq.com/global/pl/news-center/2021/sila-nabywcza-w-polsce-i-w-europie-w-2021-roku/
Title: Siła nabywcza w Polsce i w Europie w 2021 roku - NIQ
Description: W 2021 roku przeciętny Europejczyk ma do dyspozycji średnio 15 055 euro
Allow: https://nielseniq.com/global/jp/insights/report/2025/0218-optics/
Title: 2024年Q4メガネ市場 – レンズ金額前年比+5.6%
Description: NIQ/GfK Japanは、全国のメガネチェーン店における視力矯正用メガネレンズとコンタクトレンズ販売店におけるカラーコンタクトレンズの販売実績を元に、市場規模相当に拡大推計し発表した。
Allow: https://nielseniq.com/global/id/insights/analysis/2022/evolusi-ukm-di-asia-pasifik/
Title: Evolusi SMB di Asia Pasifik - NIQ
Description: Usaha kecil dan menengah di Asia Pasifik diakui atas kontribusi mereka terhadap pertumbuhan ekonomi dan mengambil bagian pasar yang terus berkembang.
Allow: https://nielseniq.com/global/sv/insights/education/2023/fem-w-och-ett-h-for-att-bemastra-din-kategori/
Title: Fem W och ett H för att bemästra din kategori - NIQ
Description: "När du börjar ställa dig frågorna:- Hur presterar min produkt på marknaden?- Vad är min verkliga marknadsandel?- Hur kan mitt varumärke växa?Det är när du har svaren på detta du är redo att förstå din kategori bättre."
Allow: https://nielseniq.com/global/jp/news-center/2024/0919_fmcgreport/
Title: アメリカのペット用品市場でプライベートブランド売上が前年比21.5%増加- ペット用品市場2023年第三四半期レポート - NIQ
Description: アメリカのペット用品市場でプライベートブランド売上が前年比21.5%増加- ペット用品市場2023年第三四半期レポート
Allow: https://nielseniq.com/global/jp/insights/report/2022/2021%E5%B9%B4%E5%BA%A6-%E9%9B%BB%E5%8B%95%E3%82%A2%E3%82%B7%E3%82%B9%E3%83%88%E8%87%AA%E8%BB%A2%E8%BB%8A%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 2021年度 電動アシスト自転車の販売動向 - NIQ
Description: GfK Japan（東京：中野区）は、全国のGMS、ホームセンターおよび家電量販店における電動アシスト自転車の販売動向を発表した。
Allow: https://nielseniq.com/global/pl/insights/education/2021/5-krokow-do-skutecznego-zarzadzania-cenami-i-promocjami-w-czasie-nowej-normalnosci-po-pandemii/
Title: 5 kroków do skutecznego zarządzania cenami i promocjami w czasie "nowej normalności" po pandemii - NIQ
Description: Skąd producenci i detaliści mogą czerpać wiedzę o tym, które ceny można podnieść bez utraty zysków, które promocje przyniosą rzeczywisty wzrost sprzedaży i zysku?
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/%EC%A0%84%EC%84%B8%EA%B3%84-%EC%9D%B4%EC%BB%A4%EB%A8%B8%EC%8A%A4-%EC%8B%9C%EC%9E%A5%EC%9D%80-%EC%A7%84%ED%99%94-%EC%A4%91/
Title: 전세계 이커머스 시장은 진화 중 - NIQ
Description: Previously, the key topics and questions associated with e-commerce were around consumers’ trust and barriers—today, companies focus on efficient delivery and the users online experience as a response to online shopper needs.
Allow: https://nielseniq.com/global/nl/news-center/2018/nederlanders-geven-28-meer-uit-in-buitenlandse-webshops/
Title: Nederlanders geven 28% meer uit in buitenlandse webshops
Description: Nederlandse consumenten hebben voor € 817 miljoen gekocht via buitenlandse webwinkels* in 2017. Dit is een groei van 28% ten opzichte van het voorgaande jaar (2016: € 637 miljoen).
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C2016%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F%E3%80%80%E7%85%A7%E6%98%8E%E5%99%A8%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-led%E3%82%BF%E3%82%A4%E3%83%97%E3%81%8C9%E5%89%B2/
Title: 「2016年上半期　照明器具の販売動向」 - LEDタイプが9割超へ
Description: GfK Japanは、家電量販店・総合量販店・ホームセンター・インターネット通販等の販売実績データを基に屋内家庭用照明器具の国内販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E3%83%86%E3%83%AC%E3%83%93%E3%81%AE%E8%B3%BC%E5%85%A5%E8%80%85%E5%8B%95%E5%90%91-%E3%80%80%E3%83%BC-%E5%85%A8%E4%B8%96%E4%BB%A3%E3%81%A7%E5%8B%95%E7%94%BB%E9%85%8D%E4%BF%A1%E3%82%B5%E3%83%BC%E3%83%93/
Title: テレビの購入者動向 　ー 全世代で動画配信サービス利用が浸透、買い替えではサイズアップの傾向 ー - NIQ
Description: GfK Japanは、テレビ購入者に対して購買行動や使用実態に関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/kr/insights/report/2023/%ED%95%9C%EA%B5%AD%EC%97%90%EC%84%9C-%EC%84%B8%EA%B3%84%EC%A0%81-%EC%88%98%EC%A4%80%EC%9D%98-%EC%95%84%EC%9B%83%EB%A0%9B-%EC%9D%B8%EB%8D%B1%EC%8A%A4outlet-index-%EC%84%9C%EB%B9%84%EC%8A%A4-%EC%8B%9C/
Title: 한국에서 세계적 수준의 아웃렛 인덱스(Outlet Index) 서비스 시작 - NIQ
Description: CGA by NIQ는 공급업체와 운영업체들이 지속적으로 변화하는 온프레미스(On Premise) 채널에서 전략을 혁신할 수 있도록 돕기 위해 매 분기마다 전례 없는 접근 및 분석을 제공하는 글로벌 아웃렛 인덱스(Global Outlet Index) 서비스를 한국에서 시작했습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E9%81%8B%E8%BB%A2%E4%BB%A3%E8%A1%8C%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E5%88%A9%E7%94%A8%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「運転代行サービスの利用に関する調査」
Description: GfK Japanは、全国のドライバー10,733名に対し、運転代行サービスの利用経験に関するインターネット調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/nl/news-center/2024/populariteit-e-bikes-in-2023-onder-25-34-jarigen-gestegen/
Title: ​​Populariteit e-bikes in 2023 onder 25-34 jarigen gestegen​ - NIQ
Description: Vergeleken met vorig jaar zijn er in Nederland naar verhouding meer e-bike kopers in de leeftijdscategorie 25-34 jaar en minder in de categorie 18-24 jaar.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/sexualidad-en-chile-2019-2/
Title: Sexualidad en Chile 2019
Description: En el Día Mundial del Sexo, GfK Adimark te invita a revisar la segunda versión del estudio de "La sexualidad de los chilenos".
Allow: https://nielseniq.com/global/jp/insights/report/2025/monthly-auto-report2502/
Title: 月次自動車レポート 2025年2月 – 市場動向分析
Description: NIQ/GfK Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データを元に、市場規模相当に拡大推計した自動車用タイヤ、エンジンオイル、バッテリーの販売速報を公表した。
Allow: https://nielseniq.com/global/jp/news-center/2024/1119-optics/
Title: メガネレンズ金額前年比は7.9%増と好調に推移 - 2024年7‐9月のメガネレンズ・コンタクトレンズケア用品販売速報 - NIQ
Description: GfK/NIQ Japanは、全国のメガネチェーン店における視力矯正用メガネレンズとコンタクトレンズ販売店＊におけるケア用品の販売実績を元に、市場規模相当に拡大推計し発表した。
Allow: https://nielseniq.com/global/jp/news-center/2024/1212-fmcg/
Title: 世界68カ国を対象とした飲料市場調査で前年比5％成長を記録 - NIQ 2024年第三四半期レポートを発表- NIQ
Description: NIQ/GfK Japanは、世界68カ国を調査対象として飲料市場に関する2024年第三四半期レポートを発表をした。世界市場全体ではノンアルコールが前年比+5.6%、アルコールが前年比+4.1%の成長を記録している。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2017%E5%B9%B4%E5%BA%A6%E5%86%AC%E5%95%86%E6%88%A6%E3%80%81%E6%9A%96%E6%88%BF%E5%99%A8%E5%85%B7%E3%81%A8%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 「2017年度冬商戦、暖房器具とエアコンの販売動向」 - スポット暖房需要を追い風に電気暖房が堅調に推移
Description: GfK Japanは、家電量販店における暖房器具とエアコンの販売動向について発表した。
Allow: https://nielseniq.com/global/kr/insights/analysis/2021/south-korea-fmcg-to-grow-in-sales-for-2-executive-years-despite-of-the-pandemic-impact/
Title: 한국  FMCG 시장, 팬데믹 여파에도 2년 연속 매출 규모 성장 - NIQ
Description: 닐슨IQ에 따르면 코로나19 여파에도 불구하고 2021년 한국 일용소비재(FMCG) 시장의 매출 규모는 35조3645억원으로, 2년 연속 성장했다.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E9%9F%B3%E6%A5%BD%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E9%85%8D%E4%BF%A1%E3%81%AE%E7%B7%8F%E5%86%8D%E7%94%9F%E5%9B%9E%E6%95%B0%E3%81%AF%E5%89%8D%E5%B9%B4%E3%81%AE14%EF%BC%85/
Title: 音楽ストリーミング配信の総再生回数は前年の14％伸長 ー 2023年　映像ソフト・音楽ストリーミング配信市場動向 ー - NIQ
Description: GfK Japanは、2023年のセル映像ソフトの販売動向と、2023年の音楽ストリーミング配信の市場概況を発表した。
Allow: https://nielseniq.com/global/jp/landing-page/niq-bases-2024/
Title: NIQ BASES 2024 Japan - NIQ
Description: Product、Price,　Promotion,　Placeといった、マーケティングの基本となる４Pについて、BASESは御社によりそって課題を解決していきます。本動画配信ではBASESのサービス内容をご紹介いたします。
Allow: https://nielseniq.com/global/jp/insights/report/2025/0220-mi/
Title: 前年比-1.1%の中、生活家電とカメラ関連製品がプラス成長 - 2024年 家電・IT市場動向 - NIQ
Description: NIQ/GfK Japan は、全国の有力家電・IT取扱店の販売実績データ等を基に、2024年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E3%83%AC%E3%82%B3%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E9%9C%80%E8%A6%81%E5%A4%89%E5%8C%96%E3%81%A8%E5%8D%B1%E9%99%BA%E9%81%8B%E8%BB%A2%E3%81%AE%E5%AE%9F/
Title: 「ドライブレコーダーの需要変化と危険運転の実態調査」 - 10月以降販売が急伸。非保有者の半数が今後の購入を検討
Description: GfK Japanは、販売実績調査に基づくドライブレコーダーの需要変化と危険運転に関する消費者調査の結果を発表した。
Allow: https://nielseniq.com/global/nl/insights/report/2025/gfk-e-bike-monitor/
Title: GfK E-Bike Monitor - NIQ
Description: Sinds 2018 doet GfK jaarlijks uitvoerig onderzoek naar E-Bike Consumer trends. Dit jaar is de zevende innovatieve versie.
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E4%B8%BB%E8%A6%81%E3%82%B4%E3%83%AB%E3%83%95%E7%94%A8%E5%93%81%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 主要ゴルフ用品のインターネット販売動向 - NIQ
Description: GfK Japan（東京：中野区）は、全国の総合スポーツ店、ゴルフ専門店、ゴルフ場、練習場、百貨店、家電店スポーツ売場の販売実績データを元に、市場規模相当に拡大推計した主要ゴルフ用品のインターネット販売動向を公表した。
Allow: https://nielseniq.com/global/jp/insights/report/2025/0213-golf/
Title: EC販売は微増の前年比約1%上昇 -2024年 主要ゴルフ用品市場- NIQ
Description: NIQ/GfK Japanは、全国の主要ゴルフ用品取り扱い店およびインターネット販売の実績をもとに、2024年の主要ゴルフ用品*1販売動向を発表した。
Allow: https://nielseniq.com/global/th/insights/commentary/2022/double-day-%E0%B8%9C%E0%B8%A5%E0%B8%81%E0%B8%94%E0%B8%99%E0%B8%A2%E0%B8%AD%E0%B8%94%E0%B8%82%E0%B8%B2%E0%B8%A2%E0%B8%AA%E0%B8%99%E0%B8%84%E0%B8%B2%E0%B8%AD/
Title: Double Day ผลักดันยอดขายสินค้าอุปโภคบริโภคทั่วเอเชีย - NIQ
Description: NielsenIQ data shows how double days are a significant driver of e-commerce retail sales in Asia for retailers and manufacturers.
Allow: https://nielseniq.com/global/vi/insights/education/2022/phan-tich-chuyen-sau-co-the-mang-den-loi-the-canh-tranh-cho-cac-cong-ty-cpg/
Title: Phân tích chuyên sâu có thể mang đến lợi thế cạnh tranh cho các công ty CPG - NIQ
Description: Through the strategic use of advanced CPG analytics, you can predict future actions and set your organization up for success.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%83%9B%E3%83%BC%E3%83%A0%E3%82%B7%E3%82%A2%E3%82%BF%E3%83%BC%E5%90%91%E3%81%91%E7%AB%8B%E4%BD%93%E9%9F%B3%E9%9F%BF%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95/
Title: 「ホームシアター向け立体音響システムの販売動向」 - ドルビーアトモス対応AVアンプが過半へ
Description: GfK Japanは、家電量販店におけるホームシアター向け立体音響システムの販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C2018%E5%B9%B4-%E8%A1%A3%E9%A1%9E%E3%82%B9%E3%83%81%E3%83%BC%E3%83%9E%E3%83%BC%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E5%B8%82%E5%A0%B4%E3%81%AF%E5%8F%B3%E8%82%A9%E4%B8%8A/
Title: 「2018年 衣類スチーマーの販売動向」- 市場は右肩上がりで拡大
Description: GfK Japanは、家電量販店における2018年の衣類スチーマーの販売動向について発表した。
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/smb%EB%A1%9C%EC%84%9C-%EA%B7%80%EC%82%AC-%EC%A0%9C%ED%92%88%EC%9D%98-%EA%B0%80%EA%B2%A9%EC%9D%80-%EC%A0%81%EC%A0%95%ED%95%A9%EB%8B%88%EA%B9%8C/
Title: SMB로서 귀사 제품의 가격은 적정합니까? - NIQ
Description: 비용을 충당하고 이익을 창출하는 동시에 수요가 계속 발생하고 브랜드 가치에 대해 올바르게 인식할 수 있도록 가격을 책정하는 방법은 무엇일까요?
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E4%B8%AD%E5%9B%BDev%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E6%AC%A7%E5%B7%9E%E6%B6%88%E8%B2%BB%E8%80%85%E3%81%AE%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB/
Title: 中国EVに対する欧州消費者の意識調査 - NIQ
Description: 世界の自動車市場で中国EVの存在感は増しており、多くの自動車メーカーの脅威となっている。GfK JapanのMCI(Marketing & Consumer Intelligence)は、ベルギーの自動車保有者1200人を対象に行った中国EVに対する意識調査の結果を発表した。
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/dane-niewymagana-wiedza-specjalistyczna/
Title: Dane MŚP: Nie wymagają wiedzy specjalistycznej - NIQ
Description: Zaawansowane analizy mogą wydawać się zbyt obszerne, ale w rzeczywistości są łatwiej dostępne, niż myślisz. Nie ma, co się wahać, gdy chodzi o informacje.
Allow: https://nielseniq.com/global/nl/insights/report/2016/gfk-retail-seminar/
Title: GfK Retail Seminar
Description: U bent van harte welkom op het GfK Retail Seminar op dinsdag 6 September in onze GfK vestiging in Dongen. Dit seminar geeft u een inzicht in de formules van Dirk & Jumbo.
Allow: https://nielseniq.com/global/kr/insights/report/2024/gfk-2024%EB%85%84-15%EC%9B%94-%EC%A0%9C%EC%8A%B5%EA%B8%B0-%EC%8B%9C%EC%9E%A5%EA%B7%9C%EB%AA%A8-6-%EA%B0%90%EC%86%8C/
Title: GfK, 2024년 1~5월 제습기 시장규모 6% 감소 - NIQ
Description: 2024년 1~5월의 국내 제습기 시장은 기록적인 폭우를 기록했던 2023년 1~5월 대비 6% 감소(매출 금액 기준)했다. 제습기의 필요성에 대한 소비자 인식 증가하면서 시장 유지되고 있는 것으로 보이며 큰 용량의 제품 선호도가 높아지고 있는 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/insights/webinar/2016/jak-sprawic-aby-konsument-potencjalnie-zainteresowany-zakupem-danego-produktu-faktycznie-tego-zakupu-dokonal/
Title: Jak sprawić, aby konsument potencjalnie zainteresowany zakupem danego produktu faktycznie tego zakupu dokonał?
Description: Największym wyzwaniem dla przedsiębiorców z branży dóbr przemysłowych jest proces konwersji, czyli jak sprawić, aby konsument potencjalnie zainteresowany zakupem danego produktu faktycznie tego zakupu dokonał. Zwłaszcza na dojrzałych rynkach, na których aktywnie działa konkurencja, a wydatki konsumentów już nie rosną.
Allow: https://nielseniq.com/global/ua/news-center/2020/%D0%BF%D1%80%D0%B5%D1%81-%D1%80%D0%B5%D0%BB%D1%96%D0%B7-gfk-ukraine-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96-%D1%82%D0%B5%D1%85%D0%BD%D1%96%D0%BA%D0%B8-%D0%BD%D0%B0-%D1%87%D0%BE%D1%80%D0%BD%D1%83-2/
Title: Прес-реліз GfK Ukraine: продажі техніки на "Чорну п'ятницю" - NIQ
Description: Дані GfK Ukraine про продажі техніки під час розпродажів "Чорної п'ятниці"
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-8/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E7%8E%A9%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 2023年上半期 玩具の販売動向 - NIQ
Description: GfK Japanは、全国の家電量販店、総合量販店、インターネット販売における2023年上半期(1-6月)の玩具*1販売動向を発表した。
Allow: https://nielseniq.com/global/tr/insights/education/2023/kategorinizde-ustalasmak-icin-bes-neden-ve-bir-nasil/
Title: Kategorinizde ustalaşmak için beş Neden ve bir Nasıl - NIQ
Description: Aşağıdaki soruları sormaya başladığınızda:- Ürünüm pazarda nasıl performans gösteriyor?- Gerçek pazar payım nedir?- Markam nasıl büyüyebilir?Kategorinizi daha iyi anlamaya hazırsınız demektir.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2018%E5%B9%B4-%E9%9B%BB%E5%8B%95%E3%82%A2%E3%82%B7%E3%82%B9%E3%83%88%E8%87%AA%E8%BB%A2%E8%BB%8A%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E5%8F%B0%E6%95%B0%E3%83%BB%E9%87%91/
Title: 「2018年 電動アシスト自転車の販売動向」 - 台数・金額ともに前年から2割伸長
Description: GfK Japanは、全国のGMS、ホームセンターおよび家電量販店における電動アシスト自転車の販売動向を発表した。|
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2016%E5%B9%B4%E3%80%81%E3%83%A8%E3%83%BC%E3%83%AD%E3%83%83%E3%83%91%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%A1%E3%82%AC%E3%83%8D%E3%83%BB%E3%82%B3%E3%83%B3%E3%82%BF%E3%82%AF%E3%83%88/
Title: 「2016年、ヨーロッパにおけるメガネ・コンタクトレンズの販売動向」
Description: 2016年のヨーロッパ主要4カ国（イタリア、フランス、スペイン、ドイツ）におけるオプティクス小売市場は金額前年比0.9%増の176億ユーロとなりました。
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EA%B7%80%EC%82%AC%EC%9D%98-smb%EA%B0%80-%EA%B3%A0%EC%9C%A0%ED%95%9C-%EC%9D%B4%EC%9C%A0/
Title: 귀사의 SMB가 고유한 이유 - NIQ
Description: 각 기업가와 중소 FMCG 비즈니스는 고유합니다. 그들은 자신들의 현실과 성장에 맞는 데이터와 분석이 필요합니다.
Allow: https://nielseniq.com/global/kr/insights/report/2024/%ED%95%9C%EA%B5%AD-%EC%98%A8%ED%94%84%EB%9D%BC%EB%AF%B8%EC%8A%A4%EC%97%90%EC%84%9C-%ED%95%98%EC%9D%B4%EB%B3%BC%EC%9D%98-%EC%86%8C%EB%B9%84%EC%B8%B5%EC%9D%80-%EB%88%84%EA%B5%AC%EC%9D%B8%EA%B0%80/
Title: 한국 온프라미스에서 하이볼의 소비층은 누구인가? - NIQ
Description: 최근 실시된 CGA by NIQ의 소비자 조사 결과에 따르면 한국 온프라미스 부문에서 하이볼 음료의 인기가 커지고 있습니다. 클라이언트 솔루션 담당 이사(Client Solutions Director)인 손재필 이사는 하이볼의 인기와 온프라미스 매장 방문객 증가 간의 상관관계를 검토하면서 이 데이터를 분석하여 공급업체가 이 절호의 기회를 활용할 수 있는 방법에 대한 통찰력을 제공합니다.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/czterech-klientow-msp/
Title: Czterech klientów MŚP - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/hu/news-center/2021/a-diszkont-csatorna-forradalma/
Title: A diszkont csatorna forradalma - NIQ
Description: Globálisan és a környező országokban is jelentősen növekedett a diszkont csatorna részesedése az FMCG forgalomból az elmúlt években.
Allow: https://nielseniq.com/global/da/insights/analysis/2023/forhandlerens-perspektiv-for-produktfortegnelse/
Title: Hvordan får jeg et produkt i sortiment - set fra retailerens perspektiv? - NIQ
Description: At få sit produkt i sortiment hos en retailer er en del af vækstplanen for de fleste virksomheder. Principperne for forhandling med en retailer er stort set de samme som at forhandle med enhver anden samarbejdspartner. Det ideelle resultat er en win-win-situation, men hvad betyder det, når det involverer en retailer?
Allow: https://nielseniq.com/global/es-latam/news-center/2021/radiografia-del-ecommerce-en-chile-un-estudio-de-gfk-mercado-libre-2/
Title: Radiografía del Ecommerce en Chile, un estudio de GfK-Mercado Libre: - NIQ
Description: 94% de las personas en Chile ha comprado por internet en los últimos seis meses.
Allow: https://nielseniq.com/global/nl/news-center/2023/black-friday-2023-laat-met-e366-miljoen-een-omzetgroei-van-11-zien/
Title: Black Friday 2023 laat met €366 miljoen een omzetgroei van 1,1% zien - NIQ
Description: De Black Friday week 2023, week 47, laat met €366 miljoen een omzetgroei van 1,1% zien binnen de consumentenelektronica sectoren ten opzichte van 2022. Een minimale groei, zo lijkt het, echter is er in de weken voorafgaand aan de Black Friday week een aanzienlijk hogere groei te zien.
Allow: https://nielseniq.com/global/jp/insights/report/2024/2024%E5%B9%B4%E7%89%88%E3%83%8B%E3%83%BC%E3%83%AB%E3%82%BB%E3%83%B3iq%E3%82%B7%E3%83%A7%E3%83%83%E3%83%91%E3%83%BC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89%E8%AA%BF%E6%9F%BB%EF%BC%88%E6%B5%B7%E5%A4%96/
Title: 2024年版ニールセンIQショッパートレンド調査（海外版）のご案内 -NIQ Japanが最新の調査レポートを5月に発売開始- NIQ
Description: ニールセンIQショッパートレンド調査レポートは、買い物客の買い物パターン、態度、行動に関する詳細な分析、ならびに食料品小売業の最新トレンド、各小売チェーンのパフォーマンス、エクイティを理解するのに役立ちます。
Allow: https://nielseniq.com/global/nl/news-center/2024/consumentenbestedingen-in-nederland-in-q1-2024-11-hoger-dan-q1-2023/
Title: Consumentenbestedingen in Nederland in Q1 2024 1,1% hoger dan Q1 2023 - NIQ
Description: Consumenten in Nederland hebben 20,4 miljard euro besteed in Q1 2024
Allow: https://nielseniq.com/global/vi/insights/education/2022/mua-sam-tren-mang-xa-hoi-social-shopping-la-tuong-lai-cua-thuong-mai-dien-tu/
Title: Mua sắm trên mạng xã hội (social shopping) là tương lai của thương mại điện tử - NIQ
Description: Mua sắm trên thiết bị di động (m-commerce), siêu ứng dụng và mạng xã hội có thể là hiện tượng mới đối với nhiều người, nhưng đây là những động lực chính thu hút lưu lượng truy cập thương mại điện tử ở các thị trường trưởng thành của châu Á. Các nhà bán lẻ và nhà sản xuất ở các khu vực khác nên lưu ý, vì điều này chỉ ra những cơ hội tiềm ẩn chỉ chờ được mở khóa.
Allow: https://nielseniq.com/global/kr/insights/analysis/2023/%EC%9C%A0%ED%86%B5%EC%82%AC-%EA%B4%80%EC%A0%90%EC%97%90%EC%84%9C-%EB%B0%94%EB%9D%BC%EB%B3%B8-%EC%A0%9C%ED%92%88-%EC%9E%85%EC%A0%90/
Title: 유통사 관점에서 바라본 제품 입점 - NIQ
Description: 유통사에 제품을 입점시키는 것은 비즈니스 확장에 있어 중요한 일입니다. 유통사와의 협상은 거의 모든 이해 관계자와 협상하는 것과 유사합니다. 이상적인 결과는 윈-윈이지만 유통사와 관련된 경우 무엇을 의미할까요?
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E3%81%AE%E3%83%9A%E3%83%83%E3%83%88%E9%A3%BC%E8%82%B2%E7%8E%87%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「グローバルのペット飼育率調査」
Description: GfKは22の国と地域の27,000人に対し、ペットの飼育率について調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/es-latam/news-center/2021/peru3d-radiografia-del-consumidor-y-su-relacion-con-las-marcas/
Title: Perú3D: radiografía del consumidor y su relación con las marcas - NIQ
Description: Perú3D es el estudio más completo del mercado para apoyar la toma de decisiones y conectar tus estrategias de marketing.
Allow: https://nielseniq.com/global/kr/insights/report/2022/%EC%95%84%EC%8B%9C%EC%95%84-%ED%83%9C%ED%8F%89%EC%96%91-%EB%82%B4-%EC%98%A8%EB%9D%BC%EC%9D%B8-%EC%84%B1%EC%9E%A5-%EA%B8%B0%ED%9A%8C-%EC%B0%BE%EA%B8%B0/
Title: 아시아 태평양 내 온라인 성장 기회 찾기 - NIQ
Description: 올바른 데이터와 분석에 액세스하여 성공적인 전략을 수립하고 전자 상거래 비즈니스를 위한 새로운 성장 기회를 창출할 수 있는 올바른 측정을 수행하고 있는지 확인하십시오.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%BC2023%E5%B9%B4%E5%BA%A6-%E9%9B%BB%E5%8B%95%E3%82%A2%E3%82%B7%E3%82%B9%E3%83%88%E8%87%AA%E8%BB%A2%E8%BB%8A%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%83%BC-%E5%85%A8%E4%BD%93%E3%81%AE/
Title: ー2023年度 電動アシスト自転車の販売動向ー 全体の販売数量は6％減少するも、シティー車では15％の成長 - NIQ
Description: GfK Japanは、全国の総合スーパー、ホームセンターおよび家電量販店における2023年度（2023年4月～2024年3月）の電動アシスト自転車販売動向を発表した。
Allow: https://nielseniq.com/global/pl/insights/multimedia/2022/perspektywa-naszych-ekspertow-globalny-wizerunek-e-commerce/
Title: Perspektywa naszych ekspertów: Globalny wizerunek e-commerce - NIQ %
Description: Eksperci NielsenIQ dzielą się spostrzeżeniami na temat najnowszych trendów e-commerce
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E6%9C%88%E3%81%AB1%E5%9B%9E%E4%BB%A5%E4%B8%8A%E7%B5%A6%E6%B2%B9%E3%82%92%E8%A1%8C%E3%81%86%E4%BA%BA%E3%81%AF83%EF%BC%85-%E3%80%80-%E3%82%AC%E3%82%BD%E3%83%AA%E3%83%B3%E3%82%B9%E3%82%BF%E3%83%B3/
Title: 月に1回以上給油を行う人は83％ 　-ガソリンスタンドの利用状況に関する調査- NIQ
Description: GfK Japanは、月2回以上自動車を運転している18歳～69歳の男女4,665人を対象にガソリンスタンドの利用状況に関するインターネット調査を実施し、その結果の一部を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chilenos-optan-principalmente-por-destinos-nacionales-para-sus-vacaciones/
Title: Chilenos optan principalmente por destinos nacionales para sus vacaciones
Description: Desde 2016 a la fecha, el porcentaje de chilenos que se toma vacaciones ha venido disminuyendo. Enero y febrero son los meses en los cuales más se toman vacaciones los chilenos.
Allow: https://nielseniq.com/global/id/insights/education/2022/3-pertanyaan-strategi-distribusi-utama-untuk-ukm/
Title: 3 pertanyaan strategi distribusi utama untuk UKM - NIQ
Description: Ada tiga pertanyaan strategi distribusi utama yang perlu Anda periksa kembali secara berkala untuk tetap mengikuti perubahan pasar dan menang dalam kategori Anda.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%9A%E3%83%83%E3%83%88%E9%96%A2%E9%80%A3%E3%81%AE%E3%82%B5%E3%83%96%E3%82%B9%E3%82%AF%E3%81%8C%E5%A5%BD%E8%AA%BF%E3%81%AB%E3%82%88%E3%82%8Aec%E8%B3%BC%E5%85%A5%E3%81%AF%E5%85%A8%E4%BD%93%E3%81%AE/
Title: ペット関連のサブスクが好調によりEC購入は全体の4割近く - アメリカにおけるペット関連消費調査 - NIQ
Description: NIQ Japanは、NIQ USペットケアチームが4月11日の「ナショナル・ペット・デー」に合わせて行ったアメリカのペットに関する消費者調査の内容を発表した。
Allow: https://nielseniq.com/global/th/insights/analysis/2023/%E0%B8%A1%E0%B8%B8%E0%B8%A1%E0%B8%A1%E0%B8%AD%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B8%81%E0%B8%AA%E0%B9%8D%E0%B8%B2/
Title: มุมมองของผู้ค้าปลีกสําหรับรายการผลิตภัณฑ์ - NIQ
Description: การทําให้ผลิตภัณฑ์ของคุณอยู่ในรายการกับผู้ค้าปลีกเป็นส่วนหนึ่งของแผนการเติบโตสําหรับธุรกิจส่วนใหญ่ หลักการของการเจรจากับผู้ค้าปลีกนั้นคล้ายกับการเจรจากับผู้มีส่วนได้ส่วนเสียเกือบทุกราย ผลลัพธ์ในอุดมคติคือสถานการณ์ที่ชนะ แต่นั่นหมายความว่าอย่างไรเมื่อเกี่ยวข้องกับผู้ค้าปลีก
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-czerwcu-2023/
Title: Nastroje konsumenckie Polaków w czerwcu 2023 - NIQ
Description: GfK: Nastroje konsumenckie wciąż na minusie, ale widać odbicie po fatalnej zimie
Allow: https://nielseniq.com/global/es-latam/news-center/2016/desmitificando-a-los-chilennials/
Title: Desmitificando a los "chilennials"
Description: Los millennials chilenos son mucho más de lo que creemos saber.
Allow: https://nielseniq.com/global/nl/insights/report/2022/gfk-onderzoek-websuper-worstelt-met-hele-bestelling-en-crisp-de-beste/
Title: GfK-onderzoek: websuper worstelt met hele bestelling en Crisp de beste - NIQ
Description: Websupermarkten worstelen met betrouwbaarheid van hun leveringen. 27 procent van de klanten geeft aan regelmatig niet alle bestelde producten te ontvangen
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2017%E5%B9%B4%E9%9B%BB%E5%8A%9B%E8%87%AA%E7%94%B1%E5%8C%96%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D-1%E5%89%B2%E5%BC%B7%E3%81%8C%E9%9B%BB%E5%8A%9B%E4%BC%9A%E7%A4%BE/
Title: 「2017年電力自由化に関する調査」- 1割強が電力会社を変更。関西電力エリアがトップ
Description: GfK Japanは、電力自由化後の電気事業者変更状況に関する調査を実施し、電力事業者の変更状況や電気料金の削減幅、提供サービスの利用意向等について発表した。
Allow: https://nielseniq.com/global/hu/news-center/2023/a-tartos-fogyasztasi-cikkek-globalis-piaca-2023/
Title: A tartós fogyasztási cikkek globális piaca 2023 - NIQ
Description: 2023-as promóciós szezon - A csökkenő kereslet fokozza a promóciós tevékenységeket
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%83%AC%E3%83%B3%E3%82%BF%E3%82%AB%E3%83%BC%E5%88%A9%E7%94%A8%E5%AE%9F%E6%85%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「レンタカー利用実態調査」
Description: GfK Japanは、全国のドライバー約13,000名に対し、レンタカー利用に関する調査を実施した。　その調査結果から、レンタカーの利用状況やレンタカー会社の選択理由について発表した。
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/czy-twoja-cena-jest-konkurencyjna/
Title: Czy Twoja cena jest konkurencyjna? - NIQ
Description: Jak ustalić cenę, która pokryje koszty i zapewni zysk, nie tracąc przy tym popytu oraz dbając o właściwe postrzeganie wartości swojej marki?
Allow: https://nielseniq.com/global/kr/insights/report/2024/2024-niq-alcohol-report/
Title: 2024 NIQ 한국 주류 시장 리포트 발간 - NIQ
Description: 2024년 상반기 NIQ Alcohol Report는 급변하는 주류 소비 트렌드를 심층 분석한 보고서입니다. 단순 음주에서 벗어나 맛과 경험을 중시하는 현대 소비자의 변화를 조명하며, 믹솔로지 문화 확산과 일본 주류의 글로벌 위상 상승 등 혁신적인 시장 동향을 제시합니다.
Allow: https://nielseniq.com/global/pl/insights/report/2023/raport-current-consumer-mood/
Title: Raport Current Consumer Mood - NIQ
Description: Badanie cykliczne co kwartał. Śledzi wpływ bieżących wydarzeń na zachowania i postawy konsumentów, ich obawy, finanse czy też plany zakupowe.
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8C%E8%BB%8A%E6%A4%9C%E5%88%A9%E7%94%A8%E5%AE%9F%E6%85%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「車検利用実態調査」
Description: GfK Japanは、全国の自動車購入者8,079名に対し、車検の利用状況に関するインターネット調査を実施した。その調査結果から、車検依頼先の傾向や、カーディーラーへの車検入庫率について発表した。
Allow: https://nielseniq.com/global/ua/news-center/2016/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BA%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C-2016-%D1%96/
Title: Споживчі настрої в Україні, квітень 2016: індекс склав 49,1
Description: У квітні 2016 року споживчі настрої українців погіршилися: індекс споживчих настроїв (ІСН) становив 49,1, що на 1,5 п. менше за показник березня.
Allow: https://nielseniq.com/global/jp/news-center/2021/gfknewron2-0%E6%9C%80%E6%96%B0%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%82%92%E7%99%BA%E8%A1%A8/
Title: gfknewron2.0最新バージョンを発表 - NIQ
Description: BIGデータや消費者データから AI 技術を用いて、瞬時に戦略のヒントを導くプラットフォーム「gfknewron 2.0」の最新バージョンを発表。新機能により、収益向上と市場シェア獲得をサポート 。
Allow: https://nielseniq.com/global/id/insights/infographic/2022/menyelami-pertumbuhan-pada-usaha-kecil-dan-menengah/
Title: Menyelami pertumbuhan pada usaha kecil dan menengah. - NIQ
Description: Dalam insight terbaru kami, NielsenIQ mengungkapkan bagaimana usaha kecil dan menengah membentuk pertumbuhan. Infografis eksklusif kami menyelami secara mendalam
Allow: https://nielseniq.com/global/hu/news-center/2024/gfk-kiskereskedelmi-vasarloero-2023-mar-elerheto-25-europai-orszagra/
Title: GfK kiskereskedelmi vásárlóerő 2023 már elérhető, 25 európai országra - NIQ
Description: A luxemburgiaknak van a legmagasabb, egy főre jutó kereskedelmi vásárlóerejük. A 25 vizsgált európai ország között jelentős különbségek vannak
Allow: https://nielseniq.com/global/es-latam/news-center/2021/informe-oferta-inmobiliaria-gfk/
Title: #IOI: Ventas inmobiliarias en el Gran Santiago se desploman tras pandemia de COVID-19
Description: Las ventas de unidades alcanzaron las 5.866 unidades y 28,8 MUF (miles de UF), lo que representa un aumento con respecto al trimestre anterior de 16,8% y 19,7%, respectivamente.
Allow: https://nielseniq.com/global/jp/insights/report/2024/niq%E3%82%A4%E3%83%B3%E3%83%80%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BCiq%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85-%E3%82%A2%E3%82%B8%E3%82%A2%E3%83%BB%E3%83%91%E3%82%B7/
Title: NIQインダストリーIQレポートのご案内 アジア・パシフィック地域へ進出を検討中の企業に必須の情報が満載 - NIQ
Description: NIQ/GfK Japanは、アジア・パシフィック地域での各国・各カテゴリーにおいて、対象業界のカテゴリーを横断した、これまでにない大規模のメーカー別データによって市況を把握できる【インダストリーIQレポート】を発表した。
Allow: https://nielseniq.com/global/kr/insights/education/2021/%ED%8C%AC%EB%8D%B0%EB%AF%B9%EA%B3%BC-%ED%94%84%EB%A1%9C%EB%AA%A8%EC%85%98-%EA%B1%B4%EA%B0%95%EA%B3%BC-%EC%95%88%EC%A0%84%EC%97%90-%EC%B4%88%EC%A0%90%EC%9D%84-%EB%A7%9E%EC%B6%98-%EB%AA%85%EC%A0%88/
Title: 팬데믹과 프로모션: 건강과 안전에 초점을 맞춘 명절 프로모션으로 새로운 매출 기회 창출하기 - NIQ
Description: 현명하게 건강과 안전을 지키며 새로운 매출의 기회를 창출 할 수 있는 방법은 무엇이 있을까요? 팬데믹인 지금 안전과 건강에 초점을 맞춘 명절 프로모션으로 새로운 매출 기회 창출할 수 있는 방법을 함께 알아보실 수 있습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%82%B4%E3%83%AB%E3%83%95%E7%94%A8%E5%93%81%E5%B8%82%E5%A0%B4%E3%81%AF2023%E5%B9%B44-7%E6%B8%9B-%E2%80%952023%E5%B9%B4-%E4%B8%BB%E8%A6%81%E3%82%B4%E3%83%AB%E3%83%95%E7%94%A8%E5%93%81%E5%B8%82/
Title: ゴルフ用品市場は2023年4.7%減 ―2023年 主要ゴルフ用品市場動向― - NIQ
Description: GfK Japanは、全国の主要ゴルフ用品取り扱い店およびインターネット販売の実績をもとに、2023年の主要ゴルフ用品販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2023/invoering-energie-prijsplafond-zorgt-voor-piek-online-bereik-energieleveranciers/
Title: Invoering energie prijsplafond zorgt voor piek online bereik energieleveranciers - NIQ
Description: Na invoering van de energie prijsplafond is in januari 2023 het online bereik van Nederlandse energieleveranciers gestegen naar een ruim 7,7 miljoen personen (GfK GXL DAM, 51,4%, 7.706.000 personen van 13 jaar en ouder). Ten opzichte van een jaar eerder is dat een stijging van meer dan 55%, ofwel 2.756.000 personen.
Allow: https://nielseniq.com/global/jp/news-center/2020/%E3%80%8C2019%E5%B9%B4-%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E3%83%AC%E3%82%B3%E3%83%BC%E3%83%80%E3%83%BC%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E5%B8%82%E5%A0%B4%E3%81%AF%E5%BC%95%E3%81%8D/
Title: 「2019年 ドライブレコーダー販売動向」-市場は引き続き拡大
Description: GfK Japanは、全国のカー用品店、家電量販店、インターネット通販等の販売実績を基に、国内アフターマーケットにおけるドライブレコーダーの販売動向を発表した。
Allow: https://nielseniq.com/global/kr/insights/webinar/2024/new-product-launching-strategies-in-downturns/
Title: 불황을 기회로 만드는 신제품 출시 전략 - NIQ
Description: NIQ 온디맨드 웨비나 "불황을 극복하는 성공적인 제품 출시 가이드"를 시청하시고, 신제품 출시 성공률을 높이는 핵심 요소와 방법을 알아보세요. 신제품을 통해 시장 리스크를 최소화하고 새로운 혁신과 성장을 만드세요.
Allow: https://nielseniq.com/global/nl/news-center/2022/viaplay-bereikt-de-eerste-drie-weken-bijna-19-miljoen-personen-online/
Title: Viaplay bereikt de eerste drie weken bijna 1,9 miljoen personen online - NIQ
Description: Formule 1; Sinds de introductie als nieuwe streamingsdienst in Nederland heeft Viaplay de eerste drie weken van maart 1,9 miljoen personen bereikt
Allow: https://nielseniq.com/global/kr/insights/webinar/2023/%EC%98%A4%EB%8A%98-%ED%96%A5%ED%9B%84-3%EB%85%84%EA%B0%84%EC%9D%98-%EC%84%B1%EC%9E%A5-%EB%8F%99%EB%A0%A5%EC%9D%84-%ED%99%95%EB%B3%B4%ED%95%98%EC%8B%AD%EC%8B%9C%EC%98%A4-state-of-consumer-tech-and-du/
Title: 오늘, 향후 3년간의 성장 동력을 확보하십시오 -State of Consumer Tech and Durables Webinar 온디맨드 웨비나 - NIQ
Description: GfK의 글로벌 웨비나를 통해 2024년과 그 이후까지, 기술 소비재 및 내구재 시장의 매출을 견인할 메가 트렌드를 알아보세요.
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/kobi-fiyatiniz-dogru-mu/
Title: KOBİ fiyatınız doğru mu? - NIQ
Description: Hem talebin gelmeye devam etmesini hem de markanızın değerinin doğru algılanmasını sağlarken, maliyetleri karşılamak ve kar elde etmek için doğru şekilde fiyatlandırmayı nasıl yaparsınız?
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E8%BB%8A%E7%94%A8%E8%8A%B3%E9%A6%99%E5%89%A4%E3%83%BB%E6%B6%88%E8%87%AD%E5%89%A4%E3%81%AE%E4%BD%BF%E7%94%A8%E5%AE%9F%E6%85%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「車用芳香剤・消臭剤の使用実態調査」
Description: GfK Japanは、全国のドライバー約13,300名に対し、車用芳香剤・消臭剤に関するインターネット調査を実施した。その調査結果から、使用経験や製品タイプ、購入のきっかけなどについて発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2024/ec%E8%B2%A9%E5%A3%B2%E5%A0%85%E8%AA%BF%E3%81%AB%E6%8E%A8%E7%A7%BB%E3%81%97%E9%87%91%E9%A1%8D%E6%A7%8B%E6%88%90%E6%AF%9472%E3%81%AB-2024%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F%E3%80%80%E3%82%BB%E3%83%AB/
Title: EC販売堅調に推移し金額構成比72%に -2024年上半期　セル映像ソフト市場動向- NIQ
Description: GfK/NIQ Japanは、 2024年上半期（1-6月）のセル映像ソフト市場動向について発表した。
Allow: https://nielseniq.com/global/tr/news-center/2022/e-ticaretteki-buyume-2022de-yuzde-68e-ulasti/
Title: E-ticaretteki Büyüme 2022’de Yüzde 68’e Ulaştı - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/nl/news-center/2018/online-bereik-van-spotify-stijgt-naar-52-miljoen-personen-in-oktober-2018/
Title: Online bereik van Spotify stijgt naar 5,2 miljoen personen in oktober 2018
Description: In oktober behaalde muziekdienst Spotify een maandbereik van 36,2% (5.243.000 personen van 13 jaar en ouder). In een periode van een jaar steeg het aantal gebruikers per maand met één miljoen personen.
Allow: https://nielseniq.com/global/kr/insights/commentary/2022/%EB%8D%94%EB%B8%94%EB%8D%B0%EC%9D%B4double-days-%ED%96%89%EC%82%AC%EA%B0%80-%EC%95%84%EC%8B%9C%EC%95%84-%EB%82%B4-fmcg-%ED%8C%90%EB%A7%A4%EB%A5%BC-%EC%B4%89%EC%A7%84%ED%95%98%EA%B3%A0-%EC%9E%88/
Title: 더블데이(Double Days) 행사가 아시아 내 FMCG 판매를 촉진하고 있습니다 - NIQ
Description: NielsenIQ data shows how double days are a significant driver of e-commerce retail sales in Asia for retailers and manufacturers.
Allow: https://nielseniq.com/global/jp/insights/report/2022/2022%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E7%8E%A9%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 2022年上半期 玩具の販売動向 - NIQ
Description: GfK Japan（東京：中野区）は、全国の家電量販店、GMS、インターネット販売における2022年上半期?（1-6月）の玩具*1販売動向を発表した。
Allow: https://nielseniq.com/global/da/insights/analysis/2023/optimering-af-produktdistribution-start-her/
Title: Optimér din distribution. Start her - NIQ
Description: Distribution af et FMCG eller et CPG-produkt er dyrt. Det er grund 1 til 3 for at få din strategi på plads! Her er alt hvad du behøver for at forstå og vide om produktdistribution, og hvordan du lægger den bedste plan for dit brand.
Allow: https://nielseniq.com/global/kr/insights/analysis/2024/2024_smartphone_market_trend_kr/
Title: 2024년 스마트폰시장 - 저가형의 반란 - NIQ
Description: 2024년 2분기, 스마트폰 시장에 흥미로운 변화가 일어났습니다. 저가 모델들이 예상 밖의 성과를 보이며 시장을 주도했습니다. 하반기부터는 성장세 둔화가 예상되지만, 2025년까지 이 흐름이 이어질 것 같습니다. 스마트폰 시장의 새로운 균형점을 찾아가는 과정일까요?
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EC%BD%94%EB%A1%9C%EB%82%9819%EC%99%80-%EC%8A%AC%EA%B8%B0%EB%A1%9C%EC%9A%B4-%EC%86%8C%EB%B9%84-%EC%83%9D%ED%99%9C/
Title: 코로나19와 슬기로운 소비 생활 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E5%86%AC%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「冬タイヤの購買行動調査」
Description: GfK Japanは、全国の自動車保有者約12,770名に対し、冬タイヤに関するインターネット調査を実施した。
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8C%E3%83%9B%E3%83%BC%E3%83%A0%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%97%E3%83%AB%E3%83%BC%E3%83%96%E3%83%A1%E3%83%B3%E3%83%88%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8Bgfk%E3%82%B0%E3%83%AD%E3%83%BC/
Title: 「ホーム・インプルーブメントに関するGfKグローバル意識調査」
Description: GfKは22の国と地域の27,000人にホーム・インプルーブメントに関する意識調査を実施し、結果を発表しました。
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EC%82%AC%EB%A1%80-%EC%97%B0%EA%B5%AC-%EC%8B%A0%EC%A0%9C%ED%92%88-%EC%B6%9C%EC%8B%9C-%ED%9B%84-%ED%95%9C-%EB%8B%AC-%EB%A7%8C%EC%97%90-140%EB%A7%8C-%EB%8B%AC%EB%9F%AC%EC%9D%98-%EB%A7%A4%EC%B6%9C/
Title: 사례 연구: 신제품 출시 후 한 달 만에 140만 달러의 매출을 달성한 Golden Monkey Foods - NIQ
Description: How Golden Monkey Food found a concrete basis for uncovering the right opportunity and ensuring a product-market fit for their new product launch with NIQ data.
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/%EC%86%8C%EB%B9%84%EC%9E%90%EA%B0%80-%EC%9B%90%ED%95%98%EB%8A%94-%EA%B0%90%EC%A0%95%EC%A0%81%EC%9D%B8-%EC%97%B0%EA%B2%B0%EA%B3%A0%EB%A6%AC-%ED%98%95%EC%84%B1%ED%95%98%EA%B8%B0/
Title: 소비자가 원하는 감정적인 연결고리 형성하기 - NIQ
Description: 소비자들은 감정적인 연결고리를 형성하고 자부심을 느끼고 호기심을 충족시킬 수 있는 제품을 찾고 있습니다.
Allow: https://nielseniq.com/global/pl/insights/report/2020/polski-rynek-kawy-rosnie-nawet-w-czasie-pandemii/
Title: Polski rynek kawy rośnie nawet w czasie pandemii - NIQ
Description: Tegoroczne zawirowania w handlu i całej gospodarce nie wpłynęły negatywnie na polski rynek kawy.
Allow: https://nielseniq.com/global/tr/insights/education/2022/gelir-yonetimi-2022de-nasil-gorunmeli/
Title: Gelir Yönetimi 2022'de nasıl görünmeli? - NIQ
Description: Gelir yönetimi ekipleri artık stratejiler formüle ederken ve bu hızlı gelişen FMCG ortamının sunduğu zorluklarla yüzleşmek için gereken kaynakları toplarken, yeni öncelikler belirlenmelidir. 
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8Cgfk%E8%AA%BF%E3%81%B9%E3%80%81%E6%9D%B1%E5%8D%97%E3%82%A2%E3%82%B8%E3%82%A2%E3%81%AE%E8%87%AA%E5%8B%95%E8%BB%8A%E3%82%BF%E3%82%A4%E3%83%A4%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「GfK調べ、東南アジアの自動車タイヤ市場動向」
Description: 2016年1-8月の自動車タイヤ販売：タイとマレーシアはプラス成長となった一方で、インドネシアとフィリピンはマイナス成長となった。
Allow: https://nielseniq.com/global/cz/landing-page/nielseniq-brandbank/
Title: Produktová databáza | Fotografie a data pro FMCG produkty | NIQ Brandbank - NIQ
Description: NIQ Brandbank poskytuje řešení pro kvalitní a konzistentní produktový obsah v oblasti eCommerce, listování produktů, marketingu, merchandisingu a dalších.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%82%AB%E3%83%BC%E7%94%A8%E5%93%81%E3%81%AE%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88%E8%B3%BC%E5%85%A5%E5%AE%9F%E6%85%8B%E8%AA%BF%E6%9F%BB%E3%80%8D-3%E5%89%B2/
Title: 「カー用品のインターネット購入実態調査」 - 3割のドライバーが１年以内にインターネットで購入
Description: GfK Japanは、全国のドライバー11,901名に対し、カー用品のインターネット購入に関する調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2023/20230209/
Title: 2022年　家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2022年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B41-9%E6%9C%88%E6%9C%9F%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%AE%B6%E9%9B%BB%E3%81%AEec%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2023年1-9月期デジタル家電のEC市場動向 - NIQ
Description: GfK Japanは、2023年1~9月期のデジタル家電におけるEC市場動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%82%B3%E3%83%8D%E3%82%AF%E3%83%86%E3%83%83%E3%83%89%E3%82%AB%E3%83%BC%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D-%E5%AE%8C%E5%85%A8%E8%87%AA%E5%8B%95%E9%81%8B/
Title: 「コネクテッドカーに関する調査」 - 完全自動運転の必要性は運転の好き嫌いで変化
Description: GfK Japanは、全国のドライバー12,745名に対し、コネクテッドカー（近未来の自動車）に関するインターネット調査を実施した。調査結果より、自動運転の必要性や未来の車に必要なテクノロジーについて発表した。
Allow: https://nielseniq.com/global/th/insights/education/2022/%E0%B9%80%E0%B8%AB%E0%B8%95%E0%B8%B8%E0%B9%83%E0%B8%94%E0%B9%80%E0%B8%AB%E0%B8%A5%E0%B9%88%E0%B8%B2%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-cpg-%E0%B8%88%E0%B8%B6%E0%B8%87%E0%B8%88/
Title: เหตุใดเหล่าบริษัท CPG จึงจำเป็นต้องมีกลยุทธ์การขับเคลื่อนธุรกิจด้วยการใช้ข้อมูลเป็นหลัก - NIQ
Description: NielsenIQ Advanced Analytics allows you to proactively react to your customers’ wants and shifting market demands.
Allow: https://nielseniq.com/global/ua/news-center/2016/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%82%D1%80%D0%B0%D0%B2%D0%B5%D0%BD%D1%8C-2016-%D1%96/
Title: Споживчі настрої в Україні, травень 2016: індекс склав 50,3
Description: У травні 2016 року споживчі настрої українців покращилися: індекс споживчих настроїв (ІСН) становив 50,3, що на 1,2 п. більше за показник квітня.
Allow: https://nielseniq.com/global/nl/news-center/2019/omzetgroei-detailhandel-in-nederland-stagneert-in-2019-als-enige-europese-land/
Title: Omzetgroei detailhandel in Nederland stagneert in 2019 als enige Europese land
Description: De omzetgroei in de Nederlandse detailhandel stagneert in 2019. Dat terwijl voor de detailhandel in Europa een groei van 2 procent in de totale omzet wordt voorspeld. Nederland is het enige land in Europa* waar nauwelijks omzetgroei te zien is. Bij retailers in Oost-Europa groeit de omzet het snelst.
Allow: https://nielseniq.com/global/jp/news-center/2024/1113-global/
Title: NIQ　2025年の世界におけるIT製品と家電製品への支出に関するトレンドを発表 - NIQ
Description: 2025年の世界におけるIT製品と家電製品への支出に関するトレンドを発表
Allow: https://nielseniq.com/global/nl/insights/report/2021/jumbo-en-poiesz-winnaars-fmcg-kerstrapport-2021/
Title: Jumbo en Poiesz winnaars FMCG Kerstrapport 2021. - NIQ
Description: Jumbo ‘best gewaardeerde landelijke formule van Nederland’ Jumbo voorraad en de versafdelingen plus lidl. Poiesz is de best gewaardeerde formule Nettorama
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%87%D0%B5%D1%80%D0%B2%D0%B5%D0%BD%D1%8C-2017-%D1%96/
Title: Споживчі настрої в Україні, червень 2017: індекс склав 59,4
Description: У червні 2017 року споживчі настрої українців дещо покращилися: індекс споживчих настроїв (ІСН) становив 59,4 що на 1,4 п. вище від показника травня. Найбільших змін зазнав індекс девальваційних очікувань. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%A2%E3%82%B8%E3%82%A2%E5%A4%AA%E5%B9%B3%E6%B4%8B%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%AB%E3%83%A1%E3%83%A9%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95/
Title: 「アジア太平洋におけるデジタルカメラの販売動向」
Description: GfKはアジア太平洋におけるデジタルカメラの販売動向について発表しました。
Allow: https://nielseniq.com/global/no/insights/education/2023/hvordan-din-prisstrategi-kan-bista-til-a-ligge-i-forkant-av-inflasjonen/
Title: Hvordan din prisstrategi kan bistå til å ligge i forkant av inflasjonen - NIQ
Description: Inflasjonen slår til, og kostnadene dine går opp. Hva gjør du nå? Her er noen punkter for å hjelpe deg med å finne en vinnende prisstrategi.
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-2022%EB%85%84-14%EC%9B%94-%EA%B5%AD%EB%82%B4-%ED%92%80%ED%94%84%EB%A0%88%EC%9E%84-%EB%AF%B8%EB%9F%AC%EB%A6%AC%EC%8A%A4-%EC%B9%B4%EB%A9%94%EB%9D%BC-%EC%8B%9C%EC%9E%A5-21-%EC%84%B1%EC%9E%A5/
Title: GfK, 2022년 1~4월 국내 풀프레임 미러리스 카메라 시장 21% 성장 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 1~4월 국내 풀프레임 미러리스 카메라 시장이 전년 대비 21% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/kr/insights/report/2024/gfk-korea%EC%A7%80%EC%97%90%ED%94%84%EC%BC%80%EC%9D%B4-%EC%BD%94%EB%A6%AC%EC%95%84-2024%EB%85%84-1%EB%B6%84%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EA%B3%A8%ED%94%84-%ED%81%B4%EB%9F%BD-%EC%8B%9C%EC%9E%A5/
Title: GfK Korea(지에프케이 코리아), 2024년 1분기 국내 골프 클럽 시장 성장률 발표 - NIQ
Description: 2024년 1분기 오프라인 골프 시장, 전년 동기 대비 19% 하락, 2023년 10% 하락에 이어 하락 폭 확대되는 추세 시장 하락 가운데에서도 온라인 채널의 약진, 온라인 시장 점유율 32% 추정 코로나 특수 기저효과 및 인플레이션 인한 소비 위축 당분간 하락세 이어질 전망
Allow: https://nielseniq.com/global/th/insights/education/2022/%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8%B2%E0%B8%B0%E0%B8%AB%E0%B8%82%E0%B8%99%E0%B8%AA%E0%B8%87-%E0%B8%AA%E0%B8%81%E0%B8%A5%E0%B8%A2%E0%B8%97%E0%B8%98%E0%B8%AA%E0%B8%B3/
Title: การวิเคราะห์ขั้นสูง: สี่กลยุทธ์สำคัญที่ขับเคลื่อนได้ด้วยการใช้ข้อมูล ให้ผู้ผลิตนำไปใช้เพื่อส่งเสริมธุรกิจให้ดียิ่งขึ้น - NIQ
Description: Using a data-driven strategy empowers CPG manufacturers to move from reacting to predicting consumer behavior so they can position themselves to profit.
Allow: https://nielseniq.com/global/jp/news-center/2024/1010-fmcg/
Title: フィリピンでFMCGがトラディッショナルトレードにおいて+26%の高成長　-サリサリストアの重要性- NIQ
Description: GfK/NIQ Japanは、アジア太平洋地域の第二四半期FMCG(日用消費財)小売市場のトレンドを紹介する「APAC FMCG Regional Retail Report_Q2 2024」を発表した。
Allow: https://nielseniq.com/global/nl/insights/report/2020/winnaars-gfk-kerstrapport-2020-bekend/
Title: Winnaars GfK Kerstrapport 2020 bekend - NIQ
Description: Het GfK Kerstrapport presenteert de best gewaardeerde supermarkt. Primaire en secundaire klanten geven hun supermarkt op negen aspecten een rapportcijfer.
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EC%A4%91%EC%86%8C%EA%B8%B0%EC%97%85%EC%9D%84-%EC%9C%84%ED%95%9C-3%EA%B0%80%EC%A7%80-%ED%95%B5%EC%8B%AC-%EC%9C%A0%ED%86%B5-%EC%A0%84%EB%9E%B5/
Title: 중소기업을 위한 3가지 핵심 유통 전략 - NIQ
Description: 시장 변화에 대응하고, 귀사의 카테고리 내에서 성공하기 위해 주기적으로 확인해야 할 3가지 주요 유통 전략이 있습니다.
Allow: https://nielseniq.com/global/nl/insights/infographic/2016/gfk-dam-jaaroverzicht/
Title: GfK DAM Jaaroverzicht
Description: Infographic van het jaar 2015 van GfK DAM.
Allow: https://nielseniq.com/global/jp/legal/cookies-and-other-tracking-technologies/
Title: クッキーおよびその他のトラッキング技術 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2024/optymizm-zakupowy-polakow-przeklada-sie-na-rosnaca-sprzedaz-w-trzecim-kwartale-2024-zarowno-w-rynku-fmcg-jak-i-tech-durables-odnotowalismy-wzrosty-sprzedazy/
Title: Wzrost sprzedaży FMCG i elektroniki w III kwartale 2024
Description: Optymizm zakupowy Polaków napędza wzrost sprzedaży w FMCG i elektronice. Sprawdź szczegóły i pobierz pełny raport już teraz!
Allow: https://nielseniq.com/global/kr/insights/report/2024/gfk-%EC%A7%80%EC%97%90%ED%94%84%EC%BC%80%EC%9D%B4-2024%EB%85%84-1%EB%B6%84%EA%B8%B0-%EC%A0%84-%EC%84%B8%EA%B3%84-%EC%8A%A4%EB%A7%88%ED%8A%B8%ED%8F%B0-%ED%8C%90%EB%A7%A4%EB%9F%89-4-%EC%A6%9D/
Title: GfK (지에프케이), 2024년 1분기 전 세계 스마트폰 판매량 4% 증가 - NIQ
Description: 2024년 1~3월 세계 스마트폰 판매량은 전년 대비 4% 증가한 것으로 나타났으며, 프리미엄 가격대에서는 AI 기능 탑재 스마트폰의 출시가 본격화되고 있다.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8Cgfk-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E3%80%81%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%9F%E3%83%83%E3%82%AF%E3%82%B9%E3%83%BB%E3%83%A2%E3%83%87/
Title: 「GfK ジャパン、マーケティング・ミックス・モデリングの提供を開始」 - 販売実績に基づく広告効果測定
Description: GfK Japanは、広告・キャンペーンをはじめとするマーケティング施策が販売に与える影響を分析する「GfK マーケティング・ミックス・モデリング（MMM）」の提供を開始いたします。
Allow: https://nielseniq.com/global/pl/insights/infographic/2022/wydarzenia-zwiazane-z-zakupami-online-przelomowa-zmiana/
Title: Wydarzenia związane z zakupami online — przełomowa zmiana - NIQ
Description: W ciągu ostatnich kilku lat zakupy w Internecie zyskały na popularności wśród konsumentów
Allow: https://nielseniq.com/global/nl/insights/report/2017/klantwaardering-webshops-fmcg/
Title: Klantwaardering webshops FMCG
Description: GfK brengt in het GfK Formule rapport E-commerce in FMCG 2017 feiten en meningen over online verkoop van het supermarktassortiment in kaart. Behalve de supermarktketens die online verkopen, is ook gekeken naar online drogisterijen, online warenhuizen, via het web verkopende drogisterijen en gespecialiseerde webwinkels zoals Wijnvoordeel.nl en Zooplus.nl. Het rapport biedt inzicht in de klantwaardering van 19 webshops op totaal niveau, maar ook voor 20 aspecten van de Online Shopper Journey.
Allow: https://nielseniq.com/global/es-latam/news-center/2021/informe-oferta-inmobiliaria-gfk-2/
Title: Informe sobre oferta inmobiliaria de GfK 2021
Description: Descubre las claves del mercado inmobiliario en 2021 según GfK. Datos útiles para tomar decisiones estratégicas. Lee el informe completo.
Allow: https://nielseniq.com/global/es-eu/news-center/2023/niq-y-gfk-culminan-su-combinacion-con-la-cual-se-crea-la-principal-empresa-de-inteligencia-de-consumidores-del-mundo/
Title: NIQ y GfK crean líder global en inteligencia del consumidor
Description: NIQ y GfK culminan su combinación, con la cual se crea la principal empresa de inteligencia de consumidores del mundo.
Allow: https://nielseniq.com/global/kr/insights/report/2023/gfk-2023%EB%85%84-110%EC%9B%94-%EA%B5%AD%EB%82%B4-%EB%AC%B4%EC%84%A0-%ED%97%A4%EB%93%9C%EB%B0%B4%EB%93%9C-%ED%97%A4%EB%93%9C%ED%8F%B0-%EC%8B%9C%EC%9E%A5-26-%EC%84%B1%EC%9E%A5/
Title: GfK, 2023년 1~10월 국내 무선 헤드밴드 헤드폰 시장 26% 성장 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2023년 1월부터 10월까지의 국내 무선 헤드밴드 헤드폰 시장(판매 금액 기준)이 2022년 동기 대비 26% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/tr/insights/analysis/2024/challenger-brand-building-blocks/
Title: Markanızın Büyüme Yolunda Attığı Adımlar - NIQ
Description: Integrating market data with instinct is key to confident decision-making for your challenger brand. Here’s how to navigate the data landscape like a pro.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/dane-kategorii-potrzeba-wioski-by-rozwinac-twoja-firme/
Title: Dane kategorii: Potrzeba dużo pracy, żeby rozwinąć własną firmę     - NIQ
Description: Aby sprzedawcy detaliczni zaufali Twoim produktom, potrzebujesz im pokazać, co napędza wzrost Twojej firmy. Przegląd danych kategorii może wpłynąć na przyszłe plany małych firm z branży CPG.
Allow: https://nielseniq.com/global/id/insights/analysis/2022/data-ukm-keahlian-tidak-diperlukan/
Title: Data UKM: Keahlian tidak diperlukan - NIQ
Description: Analitik canggih bisa tampak tidak masuk akal tetapi lebih mudah diakses daripada yang diperkirakan. Tidak perlu ragu dalam hal perjalanan yang memadukan informasi.
Allow: https://nielseniq.com/global/jp/insights/report/2025/0306-sima/
Title: 2024年の販売実績は前年並み ー世界のパソコン*販売動向および今後の見通しー - NIQ
Description: NIQ/GfK Japanは、世界主要約60ヶ国における小売店販売実績データ等をもとに、世界市場規模相当に拡大推計した2024年のパソコン販売動向および今後の見通しを発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2021/informe-mercado-tecnologico-en-chile-de-gfk/
Title: Informe Mercado Tecnológico en Chile de GfK - NIQ
Description: Mercado de productos tecnológicos en Chile creció 43% durante 2020
Allow: https://nielseniq.com/global/jp/insights/report/2024/1202-fmcg/
Title: 世界57カ国を調査対象としたホームケア用品市場の最新動向と今後の展望 - NIQ
Description: NIQ/GfK Japanは、世界57カ国を調査対象としたホームケア市場に関する2024年第三四半期レポートを発表をした。
Allow: https://nielseniq.com/global/nl/news-center/2017/gezondheid-belangrijkste-voorwaarde-voor-een-goed-leven/
Title: Gezondheid belangrijkste voorwaarde voor een goed leven
Description: Gezondheid belangrijkste voorwaarde voor een goed leven
Allow: https://nielseniq.com/global/da/insights/education/2023/laes-her-hvordan-jeres-prisstrategi-kan-hjaelpe-jer-igennem-inflationen/
Title: Læs her hvordan jeres prisstrategi kan hjælpe jer igennem inflationen - NIQ
Description: Da inflationen ramte, betød det bl.a. øgede omkostninger. Her er nogle overvejelser, der kan hjælpe jer med at definere en prisstrategi, der hjælper jer videre.
Allow: https://nielseniq.com/global/jp/insights/report/2024/1%E6%97%A5%E4%BD%BF%E3%81%84%E6%8D%A8%E3%81%A6%E3%82%B7%E3%83%AA%E3%82%B3%E3%83%B3%E3%83%8F%E3%82%A4%E3%83%89%E3%83%AD%E3%82%B2%E3%83%AB%E3%83%AC%E3%83%B3%E3%82%BA%E3%80%81%E5%89%8D%E5%B9%B4%E6%AF%942/
Title: 1日使い捨てシリコンハイドロゲルレンズ、前年比20％増と3年連続二桁成長 - NIQ
Description: GfK Japanは、全国のコンタクトレンズ・眼鏡専門店の販売実績データ等を基に、2023年におけるコンタクトレンズ市場ならびにケア用品市場の販売動向について発表した。
Allow: https://nielseniq.com/global/pl/insights/infographic/2022/analiza-rozwoju-malych-i-srednich-przedsiebiorstw/
Title: Analiza rozwoju małych i średnich przedsiębiorstw. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/jp/news-center/2021/%E3%80%8C%E8%87%AA%E5%8B%95%E8%BB%8A%E6%A5%AD%E7%95%8C%E3%81%AE%E6%B6%88%E8%B2%BB%E8%80%85%E3%83%8B%E3%83%BC%E3%82%BA%E3%81%A8%E8%B3%BC%E8%B2%B7%E5%8B%95%E5%90%91%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B/
Title: 「自動車業界の消費者ニーズと購買動向に関する調査」 - NIQ
Description: GfK Japanは、2020年11月に、アジア太平洋地域の主要な自動車市場である中国、インド、日本、タイで、自動車業界の消費者ニーズと購買プロセス、業界のトレンド、ブランドの価値を調査、分析したレポートを作成した。うち、日本市場に焦点をあてた調査を公開した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%82%B4%E3%83%AB%E3%83%95%E3%82%A6%E3%82%A7%E3%82%A2%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%A8%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「ゴルフウェアの販売動向と購買行動調査」
Description: GfK Japanは、ゴルフ用品専門店、総合スポーツ店、インターネット通販におけるゴルフウェアの販売動向と、インターネット調査によるゴルフウェアの購買行動調査の結果を発表した。
Allow: https://nielseniq.com/global/sv/insights/analysis/2023/optimera-produktdistributionen-borja-har/
Title: Optimera produktdistributionen? Börja här. - NIQ
Description: Att bygga distribution för en produkt är kostsamt. Det är skäl 1 av 3 för att få din strategi på plats! Här har allt du behöver veta för att förstå varför distribution för dina produkter är viktig och hur du gör de bästa planerna för ditt varumärke.
Allow: https://nielseniq.com/global/jp/insights/multimedia/2016/%E3%80%8Cconnected-consumer%E3%81%AE%E4%B8%96%E7%95%8C%E3%81%B8%E3%81%AE%E3%82%A4%E3%83%B3%E3%83%88%E3%83%AD%E3%83%80%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8D/
Title: 「Connected Consumerの世界へのイントロダクション」
Description: 私たちは異なった視点で考えるときに来ています。消費者はテクノロジーを駆使して自分自身、生活、コミュニティを作り変え、既存の価値観を変えています。Connected Consumer(コネクテッド・コンシューマー) は自由で、より速く、親密であることを重要視しています。
Allow: https://nielseniq.com/global/no/insights/analysis/2023/kjedenes-utgangspunkt-for-listing-distribusjon-av-produkter/
Title: Kjedenes utgangspunkt for listing (distribusjon av produkter) - NIQ
Description: Å få produktet/(-ene) solgt gjennom en forhandler er en del av vekstplanen for de fleste bedrifter. Prinsippene med kjedeforhandlinger ligner på de fleste andre forhandlinger. Det ideelle resultatet er en vinn-vinn-situasjon, men hva betyr det når det involverer en forhandler/kjede?
Allow: https://nielseniq.com/global/jp/news-center/2024/1205-sima/
Title: 第3四半期はスマホ販売数量が3％増に ー世界のスマートフォン販売動向および今後の見通しー - NIQ
Description: 第3四半期はスマホ販売数量が3％増にー世界のスマートフォン販売動向および今後の見通しー
Allow: https://nielseniq.com/global/es-latam/news-center/2021/peru3d-radiografia-del-consumidor-y-su-relacion-con-las-marcas-2/
Title: Perú3D: radiografía del consumidor y su relación con las marcas - NIQ
Description: Perú3D es el estudio más completo del mercado para apoyar la toma de decisiones y conectar tus estrategias de marketing.
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8C2016%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F%E3%81%AE%E4%B9%97%E7%94%A8%E8%BB%8A%E7%94%A8%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2016年上半期の乗用車用タイヤの販売動向」
Description: GfKジャパンは、全国のカー用品量販店、ガソリンスタンド、インターネットにおける乗用車用タイヤの販売動向を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2016/macro-tendencias-2/
Title: Macro Tendencias
Description: El entendimiento profundo del consumidor desde las perspectivas de sus tendencias, nos permite deducir lo que se avecina en un mercado cambiante y crecientemente complejo. Los resultados de la reciente investigación realizada en más de 30 países alrededor del mundo, en donde se midieron y evaluaron distintos comportamientos de los consumidores con respecto a sus actuales estilos de vida, nos muestra cuales son las macrotendencias que van a seguir y a desarrollarse en el mercado durante los próximos años. La investigación muestra un consumidor que se enfrenta cotidianamente a nuevas necesidades y situaciones, pero que a la vez, está más empoderado acerca de las decisiones y prioridades que toma con respecto a los productos y servicios que elige para sí mismo y su familia. Un ejemplo de ello, puede ser observado en el cambio que se viene produciendo desde el 2008 frete a la idea de compra de vivienda y la tenencia de hijos, pues el 65% de los entrevistados, en 2014 (5 puntos más que en el 2008) cree que tener casa no le garantizará una vida feliz y satisfactoria. De manera similar, se observa que el 50% de los consultados, en 2014, (6 puntos más que en el 2008) consideran que tener hijos disminuyen las posibilidades de acceder a una buena vida. Así, la primera tendencia del mercado es la individualización y la hiper-personalización de productos y servicios. Se empiezan a dejar de lado los tradicionales "combos y productos para toda la familia". La segunda tendencia se refiere a "un estilo de vida anticipado". El actual estilo de vida "multi-tarea" y de confort por la tecnología, llevan al consumidor a buscar soluciones que lo ayuden a planear, ejecutar y automatizar tareas y decisiones usando una compleja variedad de inputs personales, sociales y actitudinales. En otras palabras, la innovación de distintos productos y servicios deberá dirigirse hacia dos objetivos fundamentales: hacer las cosas más rápido y de forma más sencilla. De esta manera el consumidor-usuario valorará y diferenciará solo aquellas marcas y productos que en comparación con las demás, ofrezcan ahorro de tiempo. Finalmente, la tercera tendencia es la protección al usuario-consumidor, sustentado bajo la idea de generalizada de que no hay en el mundo un lugar realmente seguro: protestas y revueltas, desastres naturales, desastres en seguridad alimentaria, y contaminación entre otras, son solo alguna de las razones por las cuales el valor de la protección toma más importancia. Las tendencias al respecto, muestran entonces, que nuevos productos para la protección serán de uso casi obligatorio; Kits portátiles para esterilizar el agua, medidores de salinidad de las comidas, códigos QR comestibles para sushi son solo algunos ejemplos de productos que permiten que los consumidores se sientan protegidos.
Allow: https://nielseniq.com/global/kr/insights/report/2019/2018-%EC%A0%84%EC%84%B8%EA%B3%84-%EC%A0%84%EC%9E%90%EC%A0%9C%ED%92%88-%EC%8B%9C%EC%9E%A5-%ED%8A%B8%EB%A0%8C%EB%93%9C-%EB%B0%9C%ED%91%9Cgfk/
Title: GfK 2018년 전세계 전자제품 시장 트렌드 발표
Description: GfK에 따르면 2018년 기준 전세계 가전제품 시장 연간 판매액이 1조 1백억 유로(약 1,297조원)를 돌파해 최고액을 세웠습니다. 저희는 80년 노하우로 귀사가 더 나은 비즈니스 결정을 내릴 수 있도록 업계 의견, 시장 통찰 및 동향을 제공해 드리고 있습니다.
Allow: https://nielseniq.com/global/kr/insights/analysis/2024/%EC%9E%A0%EB%93%A4%EC%96%B4-%EC%9E%88%EB%8D%98-%ED%86%B5%EC%8B%A0-%EC%8B%9C%EC%9E%A5%EC%9D%84-%EA%B9%A8%EC%9A%B8-%EB%91%90-%EA%B0%80%EC%A7%80-%ED%8A%B8%EB%A0%8C%EB%93%9C/
Title: 잠들어 있던 통신 시장을 깨울 두 가지 트렌드 - NIQ
Description: 2024년 모바일 월드 콩그레스(MWC)를 앞두고 GfK의 글로벌 조사 결과를 소개합니다.
Allow: https://nielseniq.com/global/jp/insights/commentary/2024/ai%E6%88%90%E5%8A%9F%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E9%95%B7%E6%9C%9F%E6%88%A6%E7%95%A5%EF%BC%9F/
Title: AI成功のための長期戦略？ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B4%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 2023年エアコン販売動向 - NIQ
Description: GfK Japanは、家電量販店における2023年1～8月期のエアコン販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2022/2022%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E3%82%BF%E3%82%A4%E3%83%A4%E3%83%BB%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%AA%E3%82%A4%E3%83%AB%E3%83%BB%E8%87%AA%E5%8B%95%E8%BB%8A%E7%94%A8%E3%83%90/
Title: 2022年上半期 タイヤ・エンジンオイル・自動車用バッテリーの販売動向 - NIQ
Description: GfK Japan（東京：中野区）は、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネッ トの販売実績データ等を元に、2022年上半期（1-6月）のタイヤ、エンジンオイル、自動車用バッテリーの販売動向を 発表した。
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/kategori-verileri-isletmenizi-buyutmek-zaman-alir/
Title: Kategori verileri: İşletmenizi büyütmek zaman alır - NIQ
Description: Kategori incelemesi, bir tedarikçi ile perakendeci arasında, bir kategorinin performansına ilişkin raporlamayı gözden geçirmek üzere yapılan bir toplantıdır.
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-9/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/jp/insights/report/2020/%E3%80%8C2020%E5%B9%B4-%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%A8%E8%B3%BC%E5%85%A5%E8%80%85%E5%8B%95%E5%90%91%E3%80%8D-gfk-japan/
Title: 「2020年 エアコンの販売動向と購入者動向」 - GfK Japan - NIQ
Description: GfK Japanは、家電量販店における2020年のセパレート型エアコン販売動向および購入者動向を発表した。
Allow: https://nielseniq.com/global/id/insights/education/2021/promosi-dalam-situasi-pandemi-fokus-pada-kesehatan-dan-keamanan-pada-masa-liburan-atau-festival-menawarkan-peluang-peluang-kreatif/
Title: Promosi dalam situasi pandemi: Fokus pada kesehatan dan keamanan pada masa liburan atau festival menawarkan peluang-peluang kreatif - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/insights/analysis/2023/%EA%B7%80%EC%82%AC%EC%9D%98-%EC%A0%9C%ED%92%88-%EC%9C%A0%ED%86%B5%EC%9D%80-%EC%B5%9C%EC%A0%81%ED%99%94-%EB%90%98%EC%96%B4%EC%9E%88%EC%8A%B5%EB%8B%88%EA%B9%8C-%EC%9D%B4%EC%A0%9C-%EC%8B%9C%EC%9E%91/
Title: 귀사의 제품 유통은 최적화 되어있습니까? 이제 시작해보세요. - NIQ
Description: FMCG 또는 CPG 제품 유통은 비용이 많이 듭니다. 따라서 적절한 전략이 필요합니다. 다음은 제품 유통에 대해 알아야 할 모든 것과 귀사의 브랜드에 가장 적합한 계획을 세우는 방법을 소개합니다.
Allow: https://nielseniq.com/global/vi/insights/analysis/2024/danh-gia-nganh-hang-fmcg-viet-nam-2024-xu-huong-va-co-hoi-tuong-lai/
Title: Đánh giá ngành hàng FMCG Việt Nam: Xu hướng và cơ hội 2025 - NIQ
Description: Tìm hiểu yếu tố dẫn dắt thị trường FMCG khởi sắc, cập nhật hành vi tiêu dùng, cơ hội nắm bắt xu hướng thị trường bán lẻ tiềm năng.
Allow: https://nielseniq.com/global/kr/insights/education/2023/%ED%9A%A8%EA%B3%BC%EC%A0%81%EC%9D%B8-%EA%B0%80%EA%B2%A9-%EC%B1%85%EC%A0%95-%EC%A0%84%EB%9E%B5%EC%9C%BC%EB%A1%9C-%EC%9D%B8%ED%94%8C%EB%A0%88%EC%9D%B4%EC%85%98-%EA%B7%B9%EB%B3%B5%ED%95%98%EA%B8%B0/
Title: 효과적인 가격 책정 전략으로 인플레이션 극복하기 - NIQ
Description: 인플레이션으로 전반적인 비용이 상승했습니다. 위기를 극복할 수 있는 성공적인 가격 책정 전략에 대해 알아보세요.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%ED%8F%AC%EC%8A%A4%ED%8A%B8-%EC%BD%94%EB%A1%9C%EB%82%9819-%EC%8B%9C%EB%8C%80%EC%9D%98-%EB%89%B4-%EB%85%B8%EB%A9%80-%EC%83%A4%ED%8D%BC/
Title: 포스트 코로나19 시대의 뉴 노멀 샤퍼 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/jp/insights/report/2024/opus-%E3%82%AA%E3%83%B3%E3%83%97%E3%83%AC%E3%83%9F%E3%82%B9-%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC-%E3%82%B9%E3%82%BF%E3%83%87%E3%82%A3/
Title: OPUS (オンプレミス ユーザー スタディ) - NIQ
Description: オンプレミスの消費者データと洞察の豊富なソースである OPUS (オンプレミスユーザー スタディ) は、消費者、ブランド、カテゴリー、チャネル、機会の間の絶えず変化する関係を理解する力を提供します。
Allow: https://nielseniq.com/global/th/insights/analysis/2024/%E0%B8%AD%E0%B8%87%E0%B8%84%E0%B9%8C%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%9E%E0%B8%B7%E0%B9%89%E0%B8%99%E0%B8%90%E0%B8%B2%E0%B8%99%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B9%81%E0%B8%9A/
Title: องค์ประกอบพื้นฐานของแบรนด์ที่มีศักยภาพ - NIQ
Description: การผสานรวมข้อมูลการตลาดเข้ากับสัญชาตญาณเป็นกุญแจสำคัญสู่การตัดสินใจอย่างมาดมั่นสำหรับแบรนด์ที่มีศักยภาพของคุณ นี่คือวิธีการดำเนินงานในโลกภูมิทัศน์ข้อมูลอย่างมืออาชีพ
Allow: https://nielseniq.com/global/nl/news-center/2023/energie-besparen-is-de-belangrijkste-reden-om-te-kiezen-voor-smart-home-oplossingen/
Title: Smart home-oplossingen populair door energiebesparing
Description: Energie besparen is de hoofdreden voor smart home-gebruik in Nederland. Ontdek waarom consumenten kiezen voor slimme technologieën.
Allow: https://nielseniq.com/global/nl/insights/report/2017/nieuwe-gfk-rapport-trends-in-digitale-media-nu-beschikbaar/
Title: Nieuwe GfK rapport Trends in Digitale Media nu beschikbaar
Description: Nieuwe GfK rapport Trends in Digitale Media nu beschikbaar
Allow: https://nielseniq.com/global/nl/news-center/2020/youtube-breidt-toppositie-onder-jongeren-uit-en-stijgt-in-gebruiksduur/
Title: YouTube breidt toppositie onder jongeren uit en stijgt in gebruiksduur - NIQ
Description: Uit GfK Crossmedia Link (GXL) blijkt dat YouTube met 96% online bereik het meest gebruikte platform blijft onder jongeren in oktober 2020.
Allow: https://nielseniq.com/global/tr/insights/infographic/2022/kucuk-ve-orta-olcekli-isletmelerin-buyumesine-guclu-bir-giris-yapin/
Title: Küçük ve orta ölçekli işletmelerin büyümesine güçlü bir giriş yapın
Description: Küçük ve orta ölçekli işletmelerin büyümesi için stratejik ipuçlarını keşfedin. Hemen okuyun ve güçlü bir adım atın!
Allow: https://nielseniq.com/global/pl/insights/education/2022/nowy-rok-nowe-online-trendy-zakupowe-w-polsce-czego-spodziewac-sie-w-2023-roku/
Title: Nowy rok, nowe online trendy zakupowe w Polsce: czego spodziewać się w 2023 roku? - NIQ
Description: What changes can we expect in Polish consumers online shopping behavior in 2023? NIQ shares predictions for the new year.
Allow: https://nielseniq.com/global/tr/insights/education/2022/smbler-icin-3-temel-dagitim-stratejisi-sorusu/
Title: SMB'ler için 3 temel dağıtım stratejisi sorusu - NIQ
Description: Perakende başarısını sağlamak için markanızı en iyi şekilde konumlandırmanızda SMB'lerin periyodik olarak tekrar kontrol etmeye devam etmesi gereken üç temel soru yol gösterir
Allow: https://nielseniq.com/global/kr/insights/report/2024/2024%EB%85%84-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EB%B0%8F-%EB%82%B4%EA%B5%AC%EC%9E%AC-%EC%8B%9C%EC%9E%A5%EC%97%90-%EB%8C%80%ED%95%9C-%ED%9D%AC%EB%A7%9D/
Title: 2024년 글로벌 기술 소비재 및 내구재 시장에 대한 희망의 실마리 - NIQ
Description: 2024년 글로벌 기술 소비재 및 내구재 시장, 다시 소폭 플러스로 전환될 전망
Allow: https://nielseniq.com/global/pl/insights/education/2023/piec-dlaczego-i-jedno-jak-potrzebne-do-zarzadzania-kategoria/
Title: Pięć "Dlaczego" i jedno "Jak" potrzebne do zarządzania kategorią - NIQ
Description: Kiedy zaczniesz zadawać pytania: Jak mój produkt radzi sobie na rynku? Jaki jest mój rzeczywisty udział w rynku? Jak moja marka może się rozwijać? To właśnie wtedy jesteś gotowy, aby lepiej zrozumieć swoją kategorię.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E8%87%AA%E5%8B%95%E8%BB%8A%E3%81%AE%E3%83%AF%E3%82%A4%E3%83%91%E3%83%BC%E4%BA%A4%E6%8F%9B%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D-%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AB/
Title: 「自動車のワイパー交換に関する調査」- 定期的に交換する人は４割強にとどまる
Description: GfK Japanは、全国のドライバー10,657名に対し、ワイパーの購買行動に関するインターネット消費者調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/pl/insights/infographic/2021/kluczowe-fakty-o-nowych-shopperach-online/
Title: Kluczowe fakty o nowych shopperach online - NIQ
Description: Aby złagodzić skutki zakłóceń jakie miały miejsce w ciągu 18 miesięcy trwania pandemii, mogliśmy obserwować że firmy w regionach Europy, Bliskiego Wschodu i Afryki postawiły na rozwój omnichannel.
Allow: https://nielseniq.com/global/th/insights/education/2023/%E0%B8%AB%E0%B9%89%E0%B8%B2-w-%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%AB%E0%B8%99%E0%B8%B6%E0%B9%88%E0%B8%87-h-%E0%B9%80%E0%B8%9E%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%9B/
Title: ห้า W และหนึ่ง H เพื่อการเป็นผู้นำในหมวดสินค้าของคุณ - NIQ
Description: เมื่อคุณเริ่มถามคําถาม:- ผลิตภัณฑ์ของฉันมีศักยภาพในตลาดอย่างไร- ส่วนแบ่งการตลาดที่แท้จริงของฉันคืออะไร- แบรนด์ของฉันจะเติบโตได้อย่างไรนั่นคือเมื่อคุณพร้อมที่จะเข้าใจหมวดสินค้าของคุณดีขึ้น
Allow: https://nielseniq.com/global/ua/insights/report/2019/17-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%81%D1%8C%D0%BA%D0%B8%D1%85-%D0%BE%D0%BD%D0%BB%D0%B0%D0%B9%D0%BD-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D1%86%D1%96%D0%B2-%D0%B7%D0%B4%D1%96%D0%B9%D1%81%D0%BD%D1%8E/
Title: 17% українських онлайн-покупців здійснюють більше 20 покупок на рік: інсайти e-commerce ринку 2019
Description: В Києві зосередилося стільки ж онлайн-покупців, скільки на всій Півночі країни. Середній дохід шоперів, згідно статистики GfK, склав 5 600 грн, що на 44% більше, ніж у тих, хто не здійснюють покупки в мережі. Онлайн-шопери найбільше купують побутову техніку та електроніку і одяг.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E5%9F%BA%E7%A4%8E%E7%8E%A9%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「基礎玩具の販売動向」
Description: GfK Japanは、全国の家電量販店、GMS、インターネット通販における基礎玩具※の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2025/0225-optics/
Title: コンタクトレンズ市場は前年比0.2％増の横ばい、サブスクリプションは13％増で市場成長に貢献 ー 2024年コンタクトレンズ＆ケア用品市場 ー - NIQ
Description: NIQ/GfK Japanは、全国のコンタクトレンズ・眼鏡専門店の販売実績データ等を基に、2024年におけるコンタクトレンズ市場ならびにケア用品市場の販売動向について発表した。
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EC%84%B1%EC%9E%A5%EC%97%90-%EB%8F%84%EC%9B%80%EC%9D%B4-%EB%90%98%EB%8A%94-%EB%8D%B0%EC%9D%B4%ED%84%B0%EA%B0%80-%ED%95%84%EC%9A%94%ED%95%98%EC%8B%AD%EB%8B%88%EA%B9%8C/
Title: 성장에 도움이 되는 데이터가 필요하십니까? - NIQ
Description: 중소 FMCG 기업에게 데이터와 검증된 분석툴은 성장 전략을 계획하고 실행하는 데 큰 도움이 됩니다.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/wiez-emocjonalna-ktorej-potrzebuje-konsument/
Title: Więź emocjonalna, której potrzebuje konsument - NIQ
Description: Konsumenci szukają produktu, który może zbudować emocjonalną więź, dać im poczucie dumy i wzbudzić zainteresowanie.
Allow: https://nielseniq.com/global/jp/insights/report/2025/0319-toy/
Title: 玩具販売金額は前年比10%増 ― 2024年 玩具の販売動向 ― - NIQ
Description: NIQ/GfK Japanは、全国の家電量販店、総合量販店、インターネット販売における2024年(1-12月)の玩具*1販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2018%E5%B9%B4-%E3%82%B3%E3%83%B3%E3%82%BF%E3%82%AF%E3%83%88%E3%83%AC%E3%83%B3%E3%82%BA%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2018年 コンタクトレンズ市場動向」
Description: GfK Japanは、全国のコンタクトレンズ・メガネ専門店の販売実績データ等を基に、2018年におけるコンタクトレンズ市場の販売動向について発表した。
Allow: https://nielseniq.com/global/nl/news-center/2024/belgische-fietsmarkt-in-2023-pauzeknop-maar-niet-voor-de-e-bike/
Title: Belgische fietsmarkt in 2023: pauzeknop, maar niet voor de e-bike - NIQ
Description: Samenwerking tussen TRAXIO en GfK voor nog beter inzicht in de Belgische fietsmarkt
Allow: https://nielseniq.com/global/jp/news-center/2024/monthly-auto-report2411/
Title: タイヤの販売は前年を下回るも、バッテリーは前年比12％増の伸長 ー2024年10月の自動車用タイヤ・エンジンオイル・バッテリー販売速報ー - NIQ
Description: GfK/NIQ Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データを元に、市場規模相当に拡大推計した自動車用タイヤ、エンジンオイル、バッテリーの販売速報を公表した。
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/dort-smb-tuketicisi/
Title: Dört SMB tüketicisi - NIQ
Description: Dünyanın dört bir yanındaki küçük ve orta ölçekli işletmeler (KOBİ'ler) tüketicileri daha iyi anlayarak müşterileri ile bağlantı kurmak için daha etkili stratejiler oluşturabilir.
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EA%B3%A0%EA%B0%9D%EC%9D%98-%EC%98%A8%EB%9D%BC%EC%9D%B8-%EC%87%BC%ED%95%91-%EA%B2%BD%ED%97%98-%EA%B0%9C%EC%84%A0%ED%95%98%EA%B8%B0/
Title: 고객의 온라인 쇼핑 경험 개선하기 - NIQ
Description: Funneling consumers and keeping their attention have become huge challenges in the virtual space. How can marketers keep their online shoppers engaged and even make them return? NielsenIQ provides some forward-looking guidelines to enhance wired consumer experiences. 
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8C2015%E5%B9%B4%E3%81%AE%E9%9B%BB%E5%8B%95%E5%B7%A5%E5%85%B7%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2015年の電動工具販売動向」
Description: GfKジャパンは、全国のホームセンターにおける主要電動工具の販売動向を発表した。
Allow: https://nielseniq.com/global/es-eu/insights/education/2023/domine-su-categoria-con-6-simples-preguntas/
Title: Domine su categoría con 6 simples preguntas - NIQ
Description: Cuando se empiece a hacer estas preguntas:- ¿Cómo se desempeña mi producto dentro del mercado?- ¿Cuál es mi cuota de mercado real?- ¿Cómo puede crecer mi marca?Ahí es cuando está listo para entender mejor su categoría.
Allow: https://nielseniq.com/global/es-latam/news-center/2024/indice-percepcion-de-la-economia-gfk-chile-2/
Title: Indice Percepción de la Economía GfK Adimark
Description: Indice Percepción de la Economía GfK Chile
Allow: https://nielseniq.com/global/pl/insights/analysis/2021/jaka-jest-przyszlosc-marketingu-marki-po-pandemii-covid-19/
Title: Jaka jest przyszłość marketingu marki po pandemii COVID-19? - NIQ
Description: Inwestycje są kluczem do uzyskania lojalności klientów wobec marki i zrównoważonego rozwoju
Allow: https://nielseniq.com/global/jp/insights/report/2020/%E3%80%8C%E3%82%B3%E3%83%AD%E3%83%8A%E7%A6%8D%E3%81%A7%E5%A4%89%E5%8C%96%E3%81%97%E3%81%9F%E3%82%AF%E3%83%A9%E3%82%A6%E3%83%89%E3%83%95%E3%82%A1%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E5%8B%95/
Title: 「コロナ禍で変化したクラウドファンディング動向を調査」 - GfK Japan - NIQ
Description: GfK Japanは、コロナ前、コロナ後の2019年9月から2020年8月の1年間において、国内主要クラウドファンディングサイトにおけるプロジェクト支援実績を分析し、コロナ禍におけるクラウドファンディング動向がどのように変化したかについて発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C%E4%B9%97%E7%94%A8%E8%BB%8A%E7%94%A8%E3%82%B5%E3%83%B3%E3%82%B7%E3%82%A7%E3%83%BC%E3%83%89%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「乗用車用サンシェードに関する消費者調査」
Description: GfK Japanは、全国のドライバー約13,000名に対し、乗用車用サンシェードなどの日よけ用品に関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/vi/insights/analysis/2023/giai-ma-xu-huong-fmcg-va-chuyen-bien-hanh-vi-cua-nguoi-tieu-dung-viet/
Title: Giải mã xu hướng FMCG và chuyển biến hành vi của người tiêu dùng Việt - NIQ
Description: NIQ’s consumer outlook survey dives into the latest Vietnamese consumer trends — insights CPG firms need to thrive in this dynamic market.
Allow: https://nielseniq.com/global/jp/insights/report/2024/20-30%E4%BB%A3%E3%81%AE%E4%B8%AD%E5%8F%A4%E3%82%B4%E3%83%AB%E3%83%95%E3%82%A6%E3%82%A7%E3%82%A2%E8%B3%BC%E5%85%A5%E7%8E%87%E3%81%AF%E5%B9%B4%E4%BB%A3%E5%88%A5%E6%9C%80%E5%A4%9A%E3%81%AE3%E5%89%B2/
Title: 20-30代の中古ゴルフウェア購入率は年代別最多の3割以上 - NIQ
Description: GfK Japanは、2024年2月に、ゴルファー及びゴルフ関心層に対してその意識調査を行い、調査結果から特徴的な傾向が見られた箇所を一部抜粋して公表した。
Allow: https://nielseniq.com/global/pl/insights/report/2023/czy-jestesmy-wystarczajaco-czujni-w-sieci/
Title: Czy jesteśmy wystarczająco czujni w sieci? - NIQ
Description: Raport o cyberbezpieczeństwie na zlecenie Banku Pekao S.A.
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B3%D1%80%D1%83%D0%B4%D0%B5%D0%BD%D1%8C-2017-%D1%96/
Title: Споживчі настрої в Україні, грудень 2017: індекс склав 60,3
Description: У грудні 2017 року споживчі настрої українців погіршилися: індекс споживчих настроїв (ІСН) становив 60,3, що на 2 п. менше, ніж у листопаді. Зменшились майже всі складові індексу, найсуттєвіше змінились очікування щодо безробіття. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/artykul-zwycieska-strategia-marki-w-erze-po-koronawirusie/
Title: Artykuł: Zwycięska strategia marki w erze po koronawirusie - NIQ
Description: W szybko zmieniającym się świecie inwestowanie w autentyczne, atrakcyjne historie marki, wspierane przez skuteczne pozycjonowanie i komunikację, ma kluczowe znaczenie.
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/%EC%9D%B8%ED%94%8C%EB%A0%88%EC%9D%B4%EC%85%98-%ED%99%98%EA%B2%BD%EC%97%90%EC%84%9C-%EC%A4%91%EC%86%8C-%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EA%B0%80-%EB%A7%A4%EC%B6%9C%EC%9D%84-%EC%98%AC%EB%A6%B4/
Title: 인플레이션 환경에서 중소 비즈니스가 매출을 올릴 수 있는 방법 - NIQ
Description: 닐슨IQ 데이터에 따르면 전세계 대부분의 국가에서 중소기업 (Small and medium-sized businesses, SMB)은 인플레이션 환경에도 불구하고 성공할 수 있는 독특한 위치에 있습니다.
Allow: https://nielseniq.com/global/th/insights/analysis/2023/%E0%B9%80%E0%B8%9E%E0%B8%B4%E0%B9%88%E0%B8%A1%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%AA%E0%B8%B4%E0%B8%97%E0%B8%98%E0%B8%B4%E0%B8%A0%E0%B8%B2%E0%B8%9E%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%81%E0%B8%A3%E0%B8%B0/
Title: เพิ่มประสิทธิภาพการกระจายผลิตภัณฑ์ไปช่องทางต่างๆ เริ่มต้นที่นี่ - NIQ
Description: การจัดจําหน่ายสําหรับผลิตภัณฑ์ FMCG หรือ CPG มีค่าใช้จ่ายสูง นั่นเป็นเหตุผลที่ 1 ถึง 3 เพื่อให้กลยุทธ์ของคุณเข้าที่! นี่คือทุกสิ่งที่คุณจําเป็นต้องเข้าใจและรู้เกี่ยวกับการกระจายผลิตภัณฑ์และวิธีวางแผนที่ดีที่สุดสําหรับแบรนด์ของคุณ
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C2017%E5%B9%B4%E5%86%AC%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D-%E6%89%80%E6%9C%89%E7%8E%87%E3%81%AF%E4%B8%8A%E6%98%87%E5%82%BE/
Title: 「2017年冬タイヤの購買行動調査」 - 所有率は上昇傾向
Description: GfK Japanは、全国のドライバー12,830名に対し、冬用自動車タイヤ（以下「冬タイヤ」）の購買行動調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/th/insights/multimedia/2022/%E0%B8%A7%E0%B8%B4%E0%B8%94%E0%B8%B5%E0%B9%82%E0%B8%AD-%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B9%81%E0%B8%AA%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%81%E0%B8%99%E0%B8%A7%E0%B9%82%E0%B8%99%E0%B9%89%E0%B8%A1-2/
Title: วิดีโอ: กระแสและแนวโน้มอีคอมเมิร์ซในเอเชียแปซิฟิก   - NIQ
Description: แรงกดดันด้านเงินเฟ้อและค่าครองชีพที่เพิ่มขึ้นเมื่อเร็ว ๆ นี้ได้ผลักดันให้ผู้บริโภคซื้อสินค้าออนไลน์มากขึ้นเนื่องจากผู้บริโภคพยายามจัดการควบคุมค่าใช้จ่าย โดยการหาเสาะหาส่วนลดและโปรโมชั่นที่ดีที่สุดจากช่องทางออนไลน์ แนวโน้มดังกล่าวจะยิ่งทวีความสำคัญสําหรับผู้บริโภคในเอเชียแปซิฟิกที่คุ้นชินกับการช็อปปิ้งออนไลน์ และทําให้อีคอมเมิร์ซกลายเป็นช่องทางค้าปลีกที่ใหญ่เป็นอันดับสองรองจากการค้าแบบดั้งเดิมของภูมิภาคนี้
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E5%85%B1%E5%83%8D%E3%81%8D%E5%AD%90%E8%82%B2%E3%81%A6%E4%B8%96%E5%B8%AF%E3%81%A7%E3%81%AF28%E3%81%8C%E3%83%89%E3%83%A9%E3%83%A0%E5%BC%8F%E6%B4%97%E6%BF%AF%E6%A9%9F%E3%82%92%E6%89%80%E6%9C%89/
Title: 共働き子育て世帯では28%がドラム式洗濯機を所有 - 主要60家電の普及率調査 - NIQ
Description: GfK Japanは、家電普及と購入方法に関するインターネット調査を実施し、その結果の一部を発表した*。
Allow: https://nielseniq.com/global/pl/insights/report/2021/raport-strategiczny-i-shopping-monitor-2021/
Title: Raport Strategiczny i Shopping Monitor 2020
Description: Najnowsze edycje raportów własnych GfK
Allow: https://nielseniq.com/global/kr/insights/report/2023/%ED%95%9C%EA%B5%AD%EC%97%90%EC%84%9C-opus%EB%A5%BC-%EB%A7%8C%EB%82%98%EB%B3%B4%EC%84%B8%EC%9A%94/
Title: 한국에서 OPUS를 만나보세요 - NIQ
Description: OPUS를 통해 새로운 소비자를 유치하고, 구매 빈도를 높이며, 브랜드 충성도를 올리고, 시장 점유율 제고
Allow: https://nielseniq.com/global/jp/news-center/2024/1217-cmi/
Title: 50％がこれまでになく最もプライベートブランドを購入していると回答 – 世界でシェアを伸ばすプライベートブランド – - NIQ
Description: 50％がこれまでになく最もプライベートブランドを購入していると回答 – 世界でシェアを伸ばすプライベートブランド –
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%ED%8F%AC%EC%8A%A4%ED%8A%B8-%EC%BD%94%EB%A1%9C%EB%82%9819-%EC%8B%9C%EB%8C%80-%EC%8B%9D%ED%92%88%EC%9C%A0%ED%86%B5%EC%97%85%EA%B3%84-%EB%8C%80%EC%9D%91-%EC%A0%84%EB%9E%B5/
Title: 포스트 코로나19 시대 식품유통업계 대응 전략 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/insights/commentary/2021/time-to-reset-asias-fmcg-pricing-and-promotion-strategies%EC%95%84%EC%8B%9C%EC%95%84-%EC%A7%80%EC%97%AD%EC%9D%98-fmcg-%EA%B0%80%EA%B2%A9-%EB%B0%8F-%ED%8C%90%EC%B4%89-%EC%A0%84%EB%9E%B5%EC%9D%84/
Title: 아시아 지역의 FMCG 가격 및 판촉 전략을 재고해야할 때입니다 - NIQ
Description: Shopper price elasticity in Asia declined as a result of the pandemic; now’s the time to re-evaluate your price and promotional strategies.
Allow: https://nielseniq.com/global/es-latam/news-center/2016/macro-tendencias/
Title: Macro Tendencias
Description: El entendimiento profundo del consumidor desde las perspectivas de sus tendencias, nos permite deducir lo que se avecina en un mercado cambiante y crecientemente complejo. Los resultados de la reciente investigación realizada en más de 30 países alrededor del mundo, en donde se midieron y evaluaron distintos comportamientos de los consumidores con respecto a sus actuales estilos de vida, nos muestra cuales son las macrotendencias que van a seguir y a desarrollarse en el mercado durante los próximos años. La investigación muestra un consumidor que se enfrenta cotidianamente a nuevas necesidades y situaciones, pero que a la vez, está más empoderado acerca de las decisiones y prioridades que toma con respecto a los productos y servicios que elige para sí mismo y su familia. Un ejemplo de ello, puede ser observado en el cambio que se viene produciendo desde el 2008 frete a la idea de compra de vivienda y la tenencia de hijos, pues el 65% de los entrevistados, en 2014 (5 puntos más que en el 2008) cree que tener casa no le garantizará una vida feliz y satisfactoria. De manera similar, se observa que el 50% de los consultados, en 2014, (6 puntos más que en el 2008) consideran que tener hijos disminuyen las posibilidades de acceder a una buena vida. Así, la primera tendencia del mercado es la individualización y la hiper-personalización de productos y servicios. Se empiezan a dejar de lado los tradicionales "combos y productos para toda la familia". La segunda tendencia se refiere a "un estilo de vida anticipado". El actual estilo de vida "multi-tarea" y de confort por la tecnología, llevan al consumidor a buscar soluciones que lo ayuden a planear, ejecutar y automatizar tareas y decisiones usando una compleja variedad de inputs personales, sociales y actitudinales. En otras palabras, la innovación de distintos productos y servicios deberá dirigirse hacia dos objetivos fundamentales: hacer las cosas más rápido y de forma más sencilla. De esta manera el consumidor-usuario valorará y diferenciará solo aquellas marcas y productos que en comparación con las demás, ofrezcan ahorro de tiempo. Finalmente, la tercera tendencia es la protección al usuario-consumidor, sustentado bajo la idea de generalizada de que no hay en el mundo un lugar realmente seguro: protestas y revueltas, desastres naturales, desastres en seguridad alimentaria, y contaminación entre otras, son solo alguna de las razones por las cuales el valor de la protección toma más importancia. Las tendencias al respecto, muestran entonces, que nuevos productos para la protección serán de uso casi obligatorio; Kits portátiles para esterilizar el agua, medidores de salinidad de las comidas, códigos QR comestibles para sushi son solo algunos ejemplos de productos que permiten que los consumidores se sientan protegidos.
Allow: https://nielseniq.com/global/pl/insights/analysis/2023/perspektywa-sprzedawcy-detalicznego-w-odniesieniu-do-umieszczania-produktow-na-liscie/
Title: Perspektywa sprzedawcy detalicznego w odniesieniu do umieszczania produktów na liście - NIQ
Description: Umieszczenie produktu na liście sprzedawców detalicznych jest częścią planu rozwoju dla większości firm. Korzyści płynące z umieszczenia produktu na liście sprzedawców detalicznych obejmują większą widoczność produktu przez grupę docelową, większą wiarygodność i udostępnienie produktu segmentowi konsumentów, którzy niechętnie robią zakupy w Internecie. Jednak w niektórych przypadkach możesz stracić kontrolę nad decyzjami dotyczącymi promocji w sklepie, które dotyczą Twojego produktu.
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8C%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%AA%E3%82%A4%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「エンジンオイルの購買行動調査」
Description: GfK Japanは、全国の自動車保有者約12,000名に対し、エンジンオイルの購買に関するインターネット調査を実施した。その調査結果から、エンジンオイルの購入場所と購入時の重視点について発表した。
Allow: https://nielseniq.com/global/th/insights/analysis/2020/%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B8%9B%E0%B8%A5%E0%B8%B5%E0%B8%81%E0%B9%82%E0%B8%81%E0%B8%A3%E0%B9%80%E0%B8%8B%E0%B8%AD%E0%B8%A3%E0%B8%B5%E0%B9%88%E0%B8%97%E0%B8%B5/
Title: ร้านค้าปลีกโกรเซอรี่ที่ประสบความสำเร็จมากที่สุดในโลก (เราหมายถึงแบบนั้นจริงๆ) ไม่ได้เป็นแบบที่พวกเขาเคยเป็น - NIQ
Description: เนื่องจากผู้บริโภคทั่วโลกเปลี่ยนพฤติกรรมการช้อปปิ้งหลังจากเกิดเหตุการณ์ COVID-19 ธุรกิจค้าปลีกก็ได้เปลี่ยนไปอย่างสิ้นเชิง ผู้ผลิตสินค้าอุปโภคบริโภคต้องประเมินธุรกิจของตนใหม่ทุกด้าน ตั้งแต่การจัดการซัพพลายเชนและการจัดเรียงสินค้าในร้านไปจนถึงการกำหนดพื้นที่ขายในร้าน
Allow: https://nielseniq.com/global/pl/insights/analysis/2021/marketing-a-niepewnosc-ekonomiczna/
Title: Marketing a niepewność ekonomiczna - NIQ
Description: Analiza trendów marketingowych i reklamowych podczas lockdownu
Allow: https://nielseniq.com/global/jp/news-center/2023/niq%E3%81%A8gfk%E3%81%AF%E5%90%88%E4%BD%B5%E5%A5%91%E7%B4%84%E3%82%92%E7%B7%A0%E7%B5%90%E3%81%97%E3%80%81%E4%B8%96%E7%95%8C%E3%82%92%E3%83%AA%E3%83%BC%E3%83%89%E3%81%99%E3%82%8B%E3%82%B3%E3%83%B3/
Title: NIQとGfKは合併契約を締結し、世界をリードするコンシューマーインテリジェンス企業を設立します。 - NIQ
Description: NIQとGfKは合併契約を締結し、世界をリードするコンシューマーインテリジェンス企業を設立します。
Allow: https://nielseniq.com/global/nl/news-center/2024/niq-retail-spend-barometer-consumentenbestedingen-in-nederland-stijgen-met-6-procent-2/
Title: NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland stijgen met 6 procent - NIQ
Description: De consumentenbestedingen in fast moving consumer goods (FMCG) en Tech & Durables (T&D) stegen in 2023 met 6 procent ten opzichte van 2022.
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C%E5%A4%8F%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%80%8D-%E4%BD%8E%E7%87%83%E8%B2%BB%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AB/
Title: 「夏タイヤに関する消費者調査」- 低燃費タイヤに対するドライバーの認知は向上
Description: GfK Japanは、全国のドライバー約12,600名に対し、夏タイヤに関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2024/2023%E5%B9%B4%E3%81%AE%E3%82%AB%E3%83%A9%E3%83%BC%E3%83%BB%E3%82%B5%E3%83%BC%E3%82%AF%E3%83%AB%E3%83%AC%E3%83%B3%E3%82%BA%E5%B8%82%E5%A0%B4%E8%A6%8F%E6%A8%A1%E3%81%AF%E5%A5%BD%E8%AA%BF%E3%81%AA/
Title: 2023年のカラー・サークルレンズ市場規模は好調な前年に並ぶ290億円 - NIQ
Description: GfK Japanは、全国のコンタクトレンズ・眼鏡専門店の販売実績データ等を基に、カラー・サークルレンズの販売市場動向について発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8C%E6%B0%97%E8%B1%A1%E6%83%85%E5%A0%B1%E3%82%92%E7%94%A8%E3%81%84%E3%81%9Fpos%E3%83%87%E3%83%BC%E3%82%BF%E8%A7%A3%E6%9E%90%E3%80%8Cgfk%E3%82%A8%E3%82%A2%E3%82%B3%E3%83%B3%E9%9C%80%E8%A6%81/
Title: 「気象情報を用いたPOSデータ解析「GfKエアコン需要予報」を公開」
Description: GfK Japanは、オープンデータとPOSデータを掛け合わせたビッグデータ分析の一環として、気象情報を用いたエアコンの週間需要予測を試験的に開始します。
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BA%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, квітень 2018
Description: В квітні 2018 року споживчі настрої українців поліпшилися: індекс споживчих настроїв (ІСН) склав 61,3, що на 3,7 п. більше, ніж у березні 2018 року.
Allow: https://nielseniq.com/global/jp/insights/infographic/2020/%E3%82%A4%E3%83%A9%E3%82%B9%E3%83%88%E3%81%A7%E3%81%BF%E3%82%8B%E3%80%81%E6%96%B0%E5%9E%8B%E3%82%B3%E3%83%AD%E3%83%8A%E3%82%A6%E3%82%A4%E3%83%AB%E3%82%B9%E6%84%9F%E6%9F%93%E7%97%87%EF%BC%88covid-19/
Title: イラストでみる、新型コロナウイルス感染症（COVID-19）の消費者への影響 ー日本の消費者の意識・価値観・行動はどう変化したか？
Description: 新型コロナウイルス感染症（COVID-19）で、日本の消費者の意識・価値観・行動はどう変化したのか？GfKが世界20か国で継続的に実施しているグローバル消費者意識調査「GfK Consumer Pulse」のサマリーをイラスト形式（インフォグラフィック）でご紹介します。
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D0%BF%D0%B5%D0%BD%D1%8C-2017-%D1%96%D0%BD/
Title: Споживчі настрої в Україні, липень 2017: індекс склав 58,5
Description: У липні 2017 року споживчі настрої українців дещо погіршилися: індекс споживчих настроїв (ІСН) становив 58,5, що на 0,8 п. менше від червневого показника. Найбільших змін зазнав індекс девальваційних очікувань. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/kr/insights/report/2019/%EA%B5%AD%EB%82%B4-%EA%B3%A8%ED%94%84-%ED%81%B4%EB%9F%BD-%EC%98%A4%ED%94%84%EB%9D%BC%EC%9D%B8-%EC%8B%9C%EC%9E%A5-%ED%8C%90%EB%A7%A4-%EB%8F%99%ED%96%A5gfk/
Title: GfK 2019 국내 골프 클럽 오프라인 시장 판매 동향
Description: GfK에 따르면 2018년 1-2월 국내 골프 클럽 시장 오프라인 판매량은 8만 5천개를 기록했고, 2019년에는 동기간 9만 2천개를 기록하여 8%의 성장을 보였습니다.
Allow: https://nielseniq.com/global/nl/news-center/2024/nederlanders-betalen-gemiddeld-22-meer-voor-e-bike-dan-gepland/
Title: Nederlanders betalen gemiddeld 22% meer voor e-bike dan gepland - NIQ
Description: Ook in België en Denemarken zien we een vergelijkbaar beeld. In Duitsland en Zweden zijn de betaalde prijs en het bedrag dat men van plan is uit te geven ongeveer gelijk, terwijl we in Frankijk juist een omgekeerd beeld zien.
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-polowa-polakow-swietuje-dzien-kobiet/
Title: GfK: połowa Polaków świętuje Dzień Kobiet - NIQ
Description: Już ponad połowa Polaków deklaruje, że jest skłonna zapłacić więcej za energooszczędny sprzęt – to dla nich ważniejsze niż wygoda użytkowania czy nowoczesne funkcje. Chęć oszczędzania energii nie wynika jednak z pobudek ekologicznych, a finansowych. To właśnie podwyżki cen prądu konsumenci odczuli wyjątkowo mocno w minionym kwartale. Takie dane płyną z najnowszej fali badania „Current Consumer Mood” zrealizowanej przez GfK.
Allow: https://nielseniq.com/global/jp/about-us/%E3%83%AD%E3%82%B0%E3%82%A4%E3%83%B3/
Title: ログイン - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/insights/report/2019/%EA%B5%AD%EB%82%B4-%ED%94%84%EB%A6%AC%EB%AF%B8%EC%97%84-%EC%86%8C%ED%98%95%EA%B0%80%EC%A0%84-2018%EB%85%84-%EC%84%B1%EC%9E%A5%EB%A5%A0gfk/
Title: GfK 국내 프리미엄 소형가전 시장 2018년 성장률
Description: GfK 분석에 따르면 프리미엄 소형 가전(진공청소기, 공기청정기, 헤어드라이어, 헤어스타일러) 시장의 품목별 판매량과 판매액이 2017년 대비 큰 성장을 보인 것으로 나타났습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2025/monthly-auto-report-03/
Title: タイヤは前年を割るも、エンジンオイルは6％増、バッテリーは13％増 ー2025年2月 自動車用タイヤ・エンジンオイル・バッテリー販売速報ー - NIQ
Description: NIQ/GfK Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データを元に、市場規模相当に拡大推計した自動車用タイヤ、エンジンオイル、バッテリーの販売速報を公表した。
Allow: https://nielseniq.com/global/jp/news-center/2024/1007-mi/
Title: 持たない時代の到来？ - 中古・リファービッシュ家電などの購入実態調査より - NIQ
Description: GfK/NIQ Japanは、家電普及と購入方法に関するインターネット調査を実施し* 、調査の一部である家電のサブスクリプションに関する調査結果を紹介するオンラインセミナーのオンデマンド配信を開始した。
Allow: https://nielseniq.com/global/es-latam/news-center/2021/gfknewron-2-0-nuevas-funciones-para-aumentar-ingresos-de-productos-2/
Title: gfknewron 2.0: nuevas funciones para aumentar ingresos de productos - NIQ
Description: Funciones basadas en la IA permiten hacer mejores predicciones a gran velocidad en entornos muy imprevisibles
Allow: https://nielseniq.com/global/kr/insights/report/2024/2024-hmr-report-korea/
Title: 2024 한국 HMR Report 발간 - NIQ
Description: NIQ 'HMR Report 2024'를 통해 가정간편식(HMR)의 최신 동향과 경쟁 현황 및 시장 인사이트를 자세하게 살펴보세요.
Allow: https://nielseniq.com/global/kr/insights/report/2023/gfk-2023%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2023년 상반기 국내 가전 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2023년 상반기 국내 가전 시장은 2022년 대비 14% 하락한 것으로 나타났다.
Allow: https://nielseniq.com/global/nl/news-center/2024/nederlandse-consument-geeft-in-2023-online-meer-uit-aan-vakanties-dan-ooit/
Title: Nederlandse consument geeft in 2023 online meer uit aan vakanties dan ooit - NIQ
Description: Nederlandse consumenten hebben in 2023 voor € 34,7 miljard online uitgegeven, een groei van 3% t.o.v. 2022.
Allow: https://nielseniq.com/global/nl/insights/webinar/2024/emerce-fashion-2024/
Title: Emerce Fashion 2024 - NIQ
Description: Download nu de slides van onze presentatie op Emerce Fashion 2024: ” Fast fashion en tweedehands mode: echt waar?“.
Allow: https://nielseniq.com/global/pl/insights/education/2022/3-strategie-rozkladu-ktore-powinno-znac-kazde-msp/
Title: 3 kluczowe pytania dotyczące strategii dystrybucji dla MŚP - NIQ
Description: Aby dotrzymać tempa zmianom na rynku i odnieść sukces w swojej kategorii, musisz regularnie sprawdzać trzy kwestie związane ze strategią dystrybucji.
Allow: https://nielseniq.com/global/nl/insights/report/2017/volkorenboterham-meest-gegeten-broodsoort/
Title: Volkorenboterham meest gegeten broodsoort
Description: Volkorenboterham meest gegeten broodsoort
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E6%B4%97%E8%BB%8A%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「洗車に関する調査」
Description: GfK Japanは、全国のドライバー約15,600名に対し、洗車状況に関するインターネット調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/pl/insights/analysis/2021/biznes-i-marketing-w-czasach-kryzysu/
Title: Biznes i marketing w czasach kryzysu - NIQ
Description: Optymalizowanie wydatków marketingowych w postpandemicznej rzeczywistości
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8Cgfk-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E3%80%81leapmind%E3%81%A8%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%AA%E3%82%B5%E3%83%BC%E3%83%81%E4%BA%8B%E6%A5%AD/
Title: 「GfK ジャパン、LeapMindとマーケティングリサーチ事業の業務提携に向けて合意」
Description: ジーエフケー マーケティングサービス ジャパン株式会社とLeapMind株式会社はこの度、マーケティングリサーチ事業についての業務提携に向けて基本合意書を締結しました。
Allow: https://nielseniq.com/global/es-latam/news-center/2016/un-millon-y-medio-de-peruanos-juegan-pokemon-go-quienes-son-2/
Title: Un millón y medio de peruanos juegan Pokémon Go: ¿Quienes son?
Description: “¡Ya Salió Pokémon Go para Perú!” – se leía en múltiples chats de Whatsapp hace poco más de un mes. La fiebre por la nueva versión del videojuego de los 90 alcanzó procesiones de personas, casi aplastadas, moviéndose en grupo en principales parques de nuestro país. Si bien la fiebre, tras un mes, ha disminuído, el Olivar se mantiene plagado de entrenadores Pokémon a la fecha...
Allow: https://nielseniq.com/global/pl/insights/report/2023/raport-best-brands-2023/
Title: Raport Best Brands 2023 - NIQ
Description: Najnowsza edycja raportu Best Brands
Allow: https://nielseniq.com/global/ua/news-center/2016/%D1%80%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82%D0%B8-gfk-temax-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D0%B0-%D0%B7%D0%B0-%D1%87%D0%B5%D1%82%D0%B2%D0%B5%D1%80%D1%82%D0%B8%D0%B9/
Title: Результати «GfK TEMAX® Україна» за четвертий квартал 2015 року
Description: Ринок побутової техніки та електроніки в Україні у четвертому кварталі 2015 року склав 15,2 млрд грн, що на 4% менше, ніж у 2014 році.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%A1%E3%82%AC%E3%83%8D%E3%83%AC%E3%83%B3%E3%82%BA%E5%85%A8%E4%BD%93%E3%81%AE1%EF%BC%8D3%E6%9C%88%E8%B2%A9%E5%A3%B2%E6%9E%9A%E6%95%B0%E5%89%8D%E5%B9%B4%E6%AF%94%E3%81%AF2-6%E5%A2%97%E3%81%A8/
Title: メガネレンズ全体の1－3月販売枚数前年比は2.6%増とプラス成長を記録 　2024年1‐3月のメガネレンズ・コンタクトレンズケア用品販売速報 - NIQ
Description: GfK Japan（東京：中野区）は、全国のメガネチェーン店における視力矯正用メガネレンズとコンタクトレンズ販売店＊におけるケア用品の販売実績を元に、市場規模相当に拡大推計し公表した。
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-10/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/pl/insights/report/2016/footfall-warszawskich-centrow-handlowych-komentarz-do-zjawiska/
Title: Footfall warszawskich centrów handlowych: komentarz do zjawiska
Description: Szacowany miesięczny footfall w 28 warszawskich centrach handlowych to 16,7 miliona wizyt. Oznacza to, że przeciętny mieszkaniec aglomeracji warszawskiej (ponad 2,5 miliona mieszkańców) odwiedza centra handlowe zlokalizowane w stolicy średnio 6,5 razy w miesiącu! Co ważne – w tych szacunkach nie uwzględniono 20 innych mniejszych obiektów handlowych. Ponieważ to częstotliwość zaskakująca, postanowiliśmy przyjrzeć się bliżej cechom obiektów, które niewątpliwie wpływają na sposób, w jaki funkcjonujemy.
Allow: https://nielseniq.com/global/hu/news-center/2022/gfk-vasarloero-2022-sajtokozlemeny/
Title: GfK Vásárlóerő 2022 sajtóközlemény - NIQ
Description: A GfK legújabb, 2022-es Vásárlóerő tanulmányát ismertető sajtóközlemény
Allow: https://nielseniq.com/global/jp/insights/infographic/2017/%E3%80%8C%E5%BA%83%E5%91%8A%E3%83%BB%E5%AE%A3%E4%BC%9D%E3%81%8C%E6%B6%88%E8%B2%BB%E8%80%85%E3%81%AB%E4%B8%8E%E3%81%88%E3%82%8B%E5%BD%B1%E9%9F%BF%E3%80%8D-%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB/
Title: 「広告・宣伝が消費者に与える影響」 - デジタルキャンペーンは従来の広告手法と同じくらい重要に
Description: 世界の2万人の消費者に広告・宣伝がどのくらい購入の意思決定に影響を与えているか調査しました。 購入にあたり、テレビや紙媒体の広告の影響を受けたと回答した人は31％、そして、デジタルメディアの広告に影響を受けたと回答した人も29％に上りました。アーリーアダプターやインフルエンサーと呼ばれる消費者では、既に従来型広告とデジタル広告の影響度は等しいという結果も見られました。 こうした中、広告主が、広告やキャンペーンの効果を最大限に高めるにはどうすればよいでしょうか？ こちらではマーケティング・ミックス・モデリングが求められる理由について、「広告チャネルのデジタル化」、「販売のオムニチャネル化」、「テクノロジー製品のコモディティ化」、「製品ライフサイクルの短期化」という側面からご紹介しています。
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E4%B8%96%E7%95%8C%E3%81%AE%E5%AE%B6%E9%9B%BB-it%E8%A3%BD%E5%93%81%E3%81%AE%E8%B3%BC%E5%85%A5%E8%80%85%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%B5%E3%82%B9%E3%83%86%E3%83%8A%E3%83%93%E3%83%AA/
Title: 世界の家電/IT製品の購入者におけるサステナビリティの重要性 - NIQ
Description: 世界の家電/IT製品の購入者にとって、サステナビリティは中心的な購買理由となっているのでしょうか？
Allow: https://nielseniq.com/global/sk/landing-page/nielseniq-brandbank/
Title: Produktová databáza | Fotografie a dáta pre FMCG produkty | NIQ Brandbank - NIQ
Description: NIQ Brandbank poskytuje riešenia pre kvalitný a konzistentný produktový obsah v oblasti eCommerce, listovania produktov, marketingu, merchandisingu a ďalších.
Allow: https://nielseniq.com/global/jp/insights/report/2023/chatgpt%E3%81%AA%E3%81%A9%E7%94%9F%E6%88%90ai%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%97%A5%E6%9C%AC%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB/
Title: ChatGPTなど生成AIに関する日本における意識調査 - NIQ
Description: GfK Japanは、ChatGPTなど生成AIに関する意識調査を2023年8月に日本で実施し、東南アジア諸国で23年に行った同調査と比較したGfKのアナリストによる分析結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E8%BA%AB%E3%81%A0%E3%81%97%E3%81%AA%E3%81%BF%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「身だしなみに関するグローバル調査」
Description: GfKは22の国と地域で27,000人に対して、身だしなみを整える時間とその理由について調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B41-8%E6%9C%88%E6%9C%9F%E7%94%9F%E6%B4%BB%E5%AE%B6%E9%9B%BB%E3%81%AEec%E6%AF%94%E7%8E%87%E5%8B%95%E5%90%91/
Title: 2023年1-8月期生活家電のEC比率動向 - NIQ
Description: GfK Japanは、2023年1~8月期の生活家電におけるEC市場動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8C%E3%82%B9%E3%83%88%E3%83%AC%E3%82%B9%E3%81%AE%E5%8E%9F%E5%9B%A0%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「ストレスの原因に関するグローバル調査」
Description: GfKは22の国と地域で27,000人に対し日常生活のストレス原因について調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/nl/news-center/2024/eindelijk-zicht-op-de-omvang-van-podcasts-luisteren-op-spotify/
Title: Eindelijk zicht op de omvang van podcasts luisteren op Spotify - NIQ
Description: Van alle personen die Spotify bezoeken heeft een-op-de-vijf ook naar podcasts geluisterd, ofwel 1,7 miljoen personen.
Allow: https://nielseniq.com/global/jp/insights/report/2025/monthly-auto-report2501/
Title: タイヤ・エンジンオイルは微減も、バッテリーは二桁成長 2024年 タイヤ・エンジンオイル・自動車用バッテリーの販売動向 - NIQ
Description: NIQ/GfK Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データ等を元に、市場規模相当に拡大推計した2024年のタイヤ、エンジンオイル、自動車用バッテリーの販売動向を発表した。
Allow: https://nielseniq.com/global/kr/insights/report/2019/2019-1%EB%B6%84%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EC%9D%BC%ED%9A%8C%EC%9A%A9-%EB%AF%B8%EC%9A%A9-%EB%A0%8C%EC%A6%88-%EC%8B%9C%EC%9E%A5gfk/
Title: GfK 2019년 1분기 국내 일회용 미용 렌즈 시장
Description: GfK에 따르면 국내 일회용 미용 렌즈 시장이 성장이 꾸준히 지속되고 있고 2019년 1분기 372억원으로 작년동기 대비 5%로 성장한 것으로 나타났습니다. GfK 는 80년 경험으로 귀사가 최적합한 결정을 내릴 수 있도록 업계 의견, 인사이트력 및 동향을 제공하고 있습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%83%A1%E3%82%AC%E3%83%8D%E3%83%AC%E3%83%B3%E3%82%BA%E5%85%A8%E4%BD%93%E3%81%AE4%EF%BC%8D6%E6%9C%88%E8%B2%A9%E5%A3%B2%E6%9E%9A%E6%95%B0%E5%89%8D%E5%B9%B4%E6%AF%94%E3%81%AF2-9%E5%A2%97%E3%81%A8/
Title: 4–6月メガネレンズ販売＋2.9％成長 – 2024年第1四半期
Description: GfK/NIQ Japan（東京：中野区）は、全国のメガネチェーン店における視力矯正用メガネレンズとコンタクトレンズ販売店におけるケア用品の販売実績を元に、市場規模相当に拡大推計し発表した。
Allow: https://nielseniq.com/global/no/insights/analysis/2023/optimalisere-produktdistribusjon-start-her/
Title: Optimalisere produktdistribusjon? Start her. - NIQ
Description: Distribusjon for et FMCG- eller CPG-produkt er kostbart. Det er grunnene 1 til 3 for å få strategien din på plass! Her er alt du trenger å vite og forstå om produktdistribusjon, og hvordan du legger den beste planen for merkevaren din.
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EA%B8%80%EB%A1%9C%EB%B2%8C-%ED%86%B5%EC%8B%A0-%EC%8B%9C%EC%9E%A5-%EB%88%84%EA%B0%80-%EC%9D%B4%EA%B8%B0%EA%B3%A0-%EB%88%84%EA%B0%80-%EC%A7%80%EB%8A%94%EA%B0%80/
Title: 글로벌 통신 시장 : 누가 이기고 누가 지는가? - NIQ
Description: GfK의 조사에 따르면 2023년 글로벌 통신 시장이 안정될 것으로 전망했다.
Allow: https://nielseniq.com/global/pl/insights/report/2017/baza-sklepow-spozywczych-gfk/
Title: Baza lokalizacji sklepów spożywczych z potwierdzonym adresem
Description: Wykaz sklepów Uniwersum to narzędzie niezbędne w każdym dziale sprzedaży oraz zespołach rozwijających i optymalizujących dystrybucję. Dowiedz się więcej!
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/przeciwdzialanie-inflacji-jak-lokalni-przedsiebiorcy-moga-zwiekszyc-zyski/
Title: Przeciwdziałanie inflacji: Jak lokalni przedsiębiorcy mogą zwiększyć zyski - NIQ
Description: Wpływ inflacji jest powszechny, jednak ekskluzywni nabywcy małych marek mają wyjątkowe strategie oszczędzania.
Allow: https://nielseniq.com/global/nl/news-center/2020/e-bikes-in-trek-onder-nederlandse-consumenten-door-recreatief-gebruik/
Title: E‑bike populariteit groeit door recreatief gebruik NL
Description: Gemiddeld € 2.191 per e‑bike, +10 % prijs; 66 % kiest verzekering. 43 km/week recreatief gebruik. Ontdek marktinzichten nu!
Allow: https://nielseniq.com/global/pl/news-center/2018/355-euro-wiecej-w-kieszeni-kazdego-europejczyka/
Title: 355 euro więcej w kieszeni każdego Europejczyka
Description: W bieżącym roku każdy Europejczyk dysponuje średnio kwotą 14,292 EUR na wydatki i oszczędności. To o 355 euro więcej w kieszeni każdego Europejczyka niż w 2017 roku.
Allow: https://nielseniq.com/global/es-latam/news-center/2016/un-millon-y-medio-de-peruanos-juegan-pokemon-go-quienes-son/
Title: Un millón y medio de peruanos juegan Pokémon Go: ¿Quienes son?
Description: “¡Ya Salió Pokémon Go para Perú!” – se leía en múltiples chats de Whatsapp hace poco más de un mes. La fiebre por la nueva versión del videojuego de los 90 alcanzó procesiones de personas, casi aplastadas, moviéndose en grupo en principales parques de nuestro país. Si bien la fiebre, tras un mes, ha disminuído, el Olivar se mantiene plagado de entrenadores Pokémon a la fecha...
Allow: https://nielseniq.com/global/kr/insights/report/2024/%EB%B0%94%ED%85%90%EB%8D%94-%EB%A6%AC%ED%8F%AC%ED%8A%B8/
Title: 바텐더 리포트 - NIQ
Description: 이 리포트는 음료/주류 공급업체들에게 한국 온프레미스에서 바텐더들과 관계를 형성하고 이들 사이에서 의 옹호를 촉진할 수 있는 귀중한 기회를 제공합니다. 이 리포트의 결과를 활용하여 경쟁 우위를 확보하고 제품 포지셔닝을 향상시키며 바텐더 커뮤니티와 보다 강력한 관계를 조성하십시오.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8Cgfk%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB%EF%BC%9A%E9%A3%9F%E3%81%B9%E7%89%A9%E3%82%92%E9%81%B8%E3%81%B6%E9%9A%9B%E3%81%AE%E9%87%8D%E8%A6%96/
Title: 「GfKグローバル意識調査：食べ物を選ぶ際の重視点」 - 最も重視されているのは、「低糖」と「遺伝子組み換えでない」こと
Description: GfKは17カ国、23,000名のインターネットユーザーに対し、食べ物や飲み物を選ぶ際の重視点についての調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EB%B3%80%ED%99%94%ED%95%98%EB%8A%94-%EA%B5%AD%EB%82%B4-fmcg-%EC%9C%A0%ED%86%B5-%EC%86%8C%EB%B9%84%EC%99%80-%EC%84%B1%EA%B3%B5-%EC%A0%84%EB%9E%B5/
Title: 변화하는 국내 FMCG 유통 • 소비와 성공 전략 - NIQ
Description: Learn about changes in South Korea’s retail and consumption in 2022 and key strategies to win.
Allow: https://nielseniq.com/global/kr/insights/report/2019/gfk-%EB%A6%AC%ED%85%8C%EC%9D%BC-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8-%EB%A6%AC%ED%8F%AC%ED%8A%B8-%EC%A0%84%EC%9E%90%EB%A0%88%EC%9D%B8%EC%A7%80-%EC%8B%9C%EC%9E%A5-%ED%98%84%ED%99%A9gfk/
Title: GfK 리테일 인사이트 리포트 : 전기레인지 시장 현황
Description: GfK가 발표한 전자기기 시장 트렌드 리포트를 통해 최근 2개년 성장률 추이와 향후 시장 인사이트를 확인하십시요. 전자기기 시장 동향 등 저희GfK 는 80년 노하우로 귀사가 더 나은 비즈니스 결정을 내릴 수 있도록 업계 의견, 인사이트 및 동향을 제공해 드리고 있습니다.
Allow: https://nielseniq.com/global/nl/insights/report/2017/gfk-viewscape-alle-cijfers-en-inzichten-over-videoconsumptie-in-nederland-2/
Title: GfK ViewScape: alle cijfers en inzichten over videoconsumptie in Nederland
Description: GfK ViewScape: alle cijfers en inzichten over videoconsumptie in Nederland
Allow: https://nielseniq.com/global/jp/careers/
Title: 採用情報 - NIQ
Description: Change the landscape at NIQ. Our team has the vision and passion to drive industries forward. Start your NIQ career journey today and play a leading role in our story.
Allow: https://nielseniq.com/global/jp/insights/report/2024/2023%E5%B9%B4%E7%8E%A9%E5%85%B7%E8%B2%A9%E5%A3%B2%E9%87%91%E9%A1%8D%E3%81%AF%E5%89%8D%E5%B9%B4%E6%AF%9413%E5%A2%97-%E2%80%95-2023%E5%B9%B4-%E7%8E%A9%E5%85%B7%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95/
Title: 2023年玩具販売金額は前年比13%増 ― 2023年 玩具の販売動向 ― - NIQ
Description: GfK Japanは、全国の家電量販店、総合量販店、インターネット販売における2023年(1-12月)の玩具販売動向を発表した。
Allow: https://nielseniq.com/global/id/insights/analysis/2022/ulasan-kategori-dibutuhkan-sebuah-desa-untuk-mengembangkan-bisnis-anda/
Title: Ulasan kategori: Banyak pihak yang terlibat dalam mengembangkan bisnis Anda - NIQ
Description: Agar para ritel dapat memiliki kepercayaan pada produk Anda, tunjukkan apa yang mendorong pertumbuhan Anda. Ulasan data kategori dapat mengubah rencana masa depan untuk perusahaan CPG kecil.
Allow: https://nielseniq.com/global/nl/news-center/2024/online-bestedingen-van-de-nederlandse-consument-in-china-zijn-in-het-eerste-kwartaal-van-2024-bijna-verdubbeld/
Title: Online bestedingen van de Nederlandse consument in China zijn in het eerste kwartaal van 2024 bijna verdubbeld - NIQ
Description: Nederlandse consumenten hebben in het eerste kwartaal van 2024 ruim €9 miljard online uitgegeven, een groei van 3% t.o.v. Q1 2023.
Allow: https://nielseniq.com/global/kr/insights/analysis/2024/challenger-brand-building-blocks/
Title: 도전하는 브랜드를 위한 구성요소 - NIQ
Description: 시장 데이터와 직관의 통합은 도전하는 브랜드에서 자신 있게 의사 결정을 내리는 데 핵심입니다. 프로처럼 데이터 환경을 나아가는 방법을 알아보세요.
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%AA%E3%82%A4%E3%83%AB%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB/
Title: エンジンオイル購買行動に関する調査 - NIQ
Description: GfK Japan（東京：中野区）は、全国のドライバー15,684名に対し、エンジンオイルの購入に関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E8%87%AA%E5%8B%95%E8%BB%8A%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AE%E3%83%91%E3%83%B3%E3%82%AF%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「自動車タイヤのパンクに関する調査」
Description: GfK Japanは、全国のドライバー10,689名に対し、自動車タイヤのパンクに関するインターネット調査※を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/pl/news-center/2022/34-polskich-konsumentow-twierdzi-iz-obecnie-kupuje-wiecej-produktow-brandowych-niz-przed-pandemia-covid/
Title: 34 % Polaków kupuje więcej marek niż przed COVID
Description: 34 % Polaków sięga po więcej marek, 47 % szuka autentyczności, 43 % wybiera lokalne. Sprawdź, co napędza zmianę zakupów teraz!
Allow: https://nielseniq.com/global/pl/news-center/2021/nastroje-konsumenckie-polakow-w-listopadzie-2021/
Title: Nastroje konsumenckie Polaków w listopadzie 2021 - NIQ
Description: Listopad przyniósł istotne pogłębienie spadku nastrojów konsumenckich Polaków z poprzedniego miesiąca.
Allow: https://nielseniq.com/global/kr/insights/report/2024/nielseniq-cmo-outlook-report-2025/
Title: 닐슨아이큐, 2025년 CMO 전망 보고서 발표 - NIQ
Description: 닐슨아이큐의 CMO 전망 리포트가 발간되었습니다. CMO 전망 리포트는 마케팅 리더들의 전략적 우선순위와 AI가 마케팅에 미치는 영향력을 분석을 하며 2025년 계획을 세우는데 도움을 줄 수 있는 보고서 입니다.
Allow: https://nielseniq.com/global/jp/insights/report/2015/%E3%80%8C2014%E5%B9%B4-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2014年 家電・IT市場動向」
Description: GfK Japanは、2014年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2024/niq-retail-spend-barometer-ek-voetbal-beinvloedde-zowel-de-fmcg-als-de-td-markt-in-q2/
Title: NIQ Retail Spend Barometer: EK voetbal beïnvloedde zowel de FMCG- als de T&D-markt in Q2 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/nl/insights/report/2022/out-of-home-formulerapport-2022/
Title: Out of Home Formulerapport 2022 - NIQ
Description: Wie gaat er dit jaar winnen? Nominaties GfK Out of Home Formulerapport 2022 zijn bekend! Zet 3 november in je agenda!
Allow: https://nielseniq.com/global/jp/insights/report/2024/niq%E3%81%8C%E4%B8%AD%E5%9B%BD%E3%81%AE%E3%82%B9%E3%82%AD%E3%83%B3%E3%82%B1%E3%82%A2%E5%B8%82%E5%A0%B4%E3%82%92%E6%8A%8A%E6%8F%A1%E3%81%A7%E3%81%8D%E3%82%8B%E3%83%91%E3%83%8D%E3%83%AB%E3%82%B5/
Title: NIQが中国のスキンケア市場を把握できるパネルサービスを開始 - NIQ
Description: NIQ Japanはこの度、China Beauty Panelサービスの提供を開始しました。スキンケア業界全体をカバーしているNIQとGfKのチャンネルカバレッジを活用することで、中国美容市場の全容を把握することができます。
Allow: https://nielseniq.com/global/vi/insights/analysis/2020/cac-cua-hang-tap-hoa-thanh-cong-nhat-the-gioi-theo-nghia-den-da-khac-xua-rat-nhieu/
Title: Các cửa hàng tạp hóa thành công nhất thế giới (theo nghĩa đen) đã khác xưa rất nhiều - NIQ
Description: Khi thói quen mua sắm của người tiêu dùng (NTD) trên toàn thế giới thay đổi do đại dịch COVID-19, thị trường bán lẻ đã biến chuyển hoàn toàn: các nhà sản xuất FMCG giờ đây phải đánh giá lại tất cả khía cạnh kinh doanh của họ, từ quản lý chuỗi cung ứng, hoạt động buôn bán tại cửa hàng đến không gian bán hàng.
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EC%84%B1%EC%9E%A5%EC%9D%84-%EC%9C%84%ED%95%9C-%EB%B2%A0%ED%8C%85-%EC%9D%98%EC%82%AC-%EA%B2%B0%EC%A0%95%EC%97%90-%EC%98%81%ED%96%A5%EC%9D%84-%EB%AF%B8%EC%B9%98%EB%8A%94-3%EA%B0%80%EC%A7%80-%EC%9A%94/
Title: 성장을 위한 베팅 : 의사 결정에 영향을 미치는 3가지 요인 - NIQ
Description: 중소 FMCG 제조사에게 성장 기회를 결정하는 것은 어려운 일입니다. 신뢰할 수 있는 데이터와 검증된 분석으로 자신 있게 결정할 수 있습니다.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E3%82%B3%E3%83%BC%E3%83%92%E3%83%BC%E3%83%A1%E3%83%BC%E3%82%AB%E3%83%BC%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「コーヒーメーカーの販売動向」
Description: GfK Japanは、全国有力家電量販店・総合量販店・インターネット通販等の販売実績を基に、コーヒーメーカーの販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%83%95%E3%82%A9%E3%83%B3%E3%81%AE%E4%B8%96%E7%95%8C%E8%B2%A9%E5%A3%B2%E6%95%B0%E9%87%8F%E3%81%AF%EF%BC%94%EF%BC%85%E5%A2%97%E3%81%AB-%E3%83%BC%E4%B8%96%E7%95%8C/
Title: スマートフォンの世界販売数量は４％増に ー世界のスマートフォン及びAIスマートフォン販売動向ー - NIQ
Description: GfK Japan は、世界主要約60ヶ国における小売店販売実績データ等をもとに、世界市場規模相当に拡大推計した2024年1-3月のスマートフォン及びAIスマートフォンの販売動向を公表した。
Allow: https://nielseniq.com/global/th/insights/education/2022/optimizing-retail-assortment-to-grow-in-the-challenging-reality-of-2022/
Title: เพิ่มประสิทธิภาพการจัดประเภทสินค้าในธุรกิจของคุณให้เติบโตต่อไปได้ท่ามกลางสภาวะยากลำบากในปี พ.ศ. 2565 - NIQ
Description: Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.
Allow: https://nielseniq.com/global/jp/insights/report/2024/10-snacking/
Title: 食品市場の36%を占めるスナックカテゴリーの売上数量が回復傾向　-USとEUの市場トレンド- NIQ
Description: アメリカと西ヨーロッパの食料品市場において、スナックカテゴリーが売り上げの36%を占めることが明らかになった。
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8Cgfk%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB%EF%BC%9A%E5%B8%B8%E3%81%AB%E9%80%A3%E7%B5%A1%E3%81%8C%E5%8F%96%E3%82%8C%E3%82%8B%E3%81%93%E3%81%A8/
Title: 「GfKグローバル意識調査：常に連絡が取れることの重要性」
Description: GfKは22の国と地域の27,000人にテクノロジーや情報ニーズに対する意識調査を実施し、その中から「常に連絡が取れることの重要性」について結果を発表しました。
Allow: https://nielseniq.com/global/pl/insights/report/2016/sklepy-dyskontowe-w-polsce-regionalne-roznice-gfk/
Title: Regionalne różnice w konkurencyjności dyskontów
Description: Udział dyskontów w dystrybucji żywności wynosi ponad 26 %. Analiza gęstości sieci wykazuje jednak duże zróżnicowanie ich dostępności.
Allow: https://nielseniq.com/global/ua/news-center/2020/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D0%B0%D1%87%D1%96-%D0%B2-%D1%94%D0%B2%D1%80%D0%BE%D0%BF%D1%96-%D0%B7%D0%B2%D0%B5%D1%80%D0%BD%D1%83%D0%BB%D0%B8%D1%81%D1%8C-%D0%B4%D0%BE-%D1%82%D0%B5%D1%85%D0%BD/
Title: Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції
Description: Починаючи з 9 березня до 5 квітня (11 – 14 тижні 2020 року) GfK відстежує показники продажів роздрібної торгівлі.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E7%A9%BA%E6%B0%97%E6%B8%85%E6%B5%84%E6%A9%9F%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E8%8A%B1%E7%B2%89%E3%83%BB%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B6/
Title: 「空気清浄機の販売動向」- 花粉・インフルエンザ対策で需要が拡大
Description: GfK Japanは、空気清浄機の国内販売動向を発表した。
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/kobi-verileri-uzmanlik-gerektirmez/
Title: KOBİ Verileri: Uzmanlık gerektirmez - NIQ
Description: Organizasyonunuz için ileri düzey KOBİ veri çalışmasını nasıl yapabileceğiniz hakkında daha fazla bilgi edinmek için bilgi grafiğimizi inceleyin.
Allow: https://nielseniq.com/global/kr/insights/analysis/2024/2024%EB%85%84-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EC%8B%9C%EC%9E%A5-%EC%A0%84%EB%A7%9D-%EB%B6%88%ED%99%95%EC%8B%A4%EC%84%B1%EC%9D%84-%ED%97%A4%EC%B3%90%EB%82%98%EA%B0%80%EA%B3%A0/
Title: 2024년 기술 소비재 시장 전망: 불확실성을 헤쳐나가고 기회에 집중하기 - NIQ
Description: 시장 역학에 대해 자세히 알아보세요: 2024년 이후의 전략적 계획을 위한 경제적 기회를 발견하고 소비자 트렌드를 예측하세요.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/ewolucja-handlu-elektronicznego-na-swiecie/
Title: Ewolucja handlu elektronicznego na świecie - NIQ
Description: Nie tak dawno temu kluczowe pytania związane z zakupami cyfrowymi dotyczyły zaufania konsumenckiego i barier - dziś firmy koncentrują się na wygodnej i efektywnej dostawie i kreowaniu pozytywnego doświadczenia użytkowników online w odpowiedzi na ich potrzeby. W tym kontekście, NielsenIQ przeanalizował szczegółowo obecny stan e-commerce na całym świecie.
Allow: https://nielseniq.com/global/pl/insights/success-story/2022/zwiekszenie-sprzedazy-detalicznej-jak-conagra-brands-zwiekszyla-kategorie-mrozonek-o-150-w-jednej-z-kluczowch-sieci-drogeryjnych/
Title: Zwiększenie sprzedaży detalicznej: Jak Conagra Brands zwiększyła kategorię mrożonek o 150% w jednej z kluczowch sieci drogeryjnych - NIQ
Description: How did Conagra Brands grow retail sales by 150% in its frozen food category at a key drug store partner? With this new assortment strategy.
Allow: https://nielseniq.com/global/kr/insights/education/2023/5w-1h-%EC%B9%B4%ED%85%8C%EA%B3%A0%EB%A6%AC-%EB%A7%88%EC%8A%A4%ED%84%B0%ED%95%98%EA%B8%B0/
Title: 5W 1H - 카테고리 마스터하기 - NIQ
Description: 아래 내용이 궁금해지기 시작했다면- 우리 제품의 시장 성과가 어떤지- 우리 제품의 실제 시장 점유율은 얼마인지- 우리 브랜드는 어떻게 성장할 수 있는지카테고리를 더 잘 이해할 준비가 된 것입니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2016/desmitificando-a-los-chilennials-2/
Title: Desmitificando a los "chilennials"
Description: Los millennials chilenos son mucho más de lo que creemos saber.
Allow: https://nielseniq.com/global/nl/insights/infographic/2017/gfk-viewscape-alle-cijfers-en-inzichten-over-videoconsumptie-in-nederland/
Title: Videoconsumptie NL 2017 – GfK ViewScape Cijfers
Description: 49 % van Nederlanders 18+ kijkt betaalde online video, 18‑34‑jarigen 3u40/dag. Ontdek kijkgewoonten en trends nu!
Allow: https://nielseniq.com/global/kr/insights/report/2019/gfk-%EB%A6%AC%ED%85%8C%EC%9D%BC-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8-%EB%A6%AC%ED%8F%AC%ED%8A%B8-%EC%9D%98%EB%A5%98-%EA%B1%B4%EC%A1%B0%EA%B8%B0-%EC%8B%9C%EC%9E%A5-%ED%98%84%ED%99%A9gfk/
Title: GfK 리테일 인사이트 리포트 : 의류 건조기 시장 현황
Description: GfK는 최근 미세먼지와 건강에 대한 염려로 주목받고 있는 ‘의류 건조기‘에 대한 최신 인사이트 및 업계 의견과 시장 동향을 전달해 드립니다.
Allow: https://nielseniq.com/global/nl/news-center/2024/gfk-retail-media-insights-jumbo-bereikt-9-miljoen-nederlanders-via-online-radio-en-of-magazine/
Title: GfK Retail Media Insights: Jumbo bereikt 9 miljoen Nederlanders via online, radio en/of magazine - NIQ
Description: Jumbo Radio bereikt per maand 4,5 miljoen personen en gemiddeld 1,7 miljoen per week (jan 2024).
Allow: https://nielseniq.com/global/nl/news-center/2024/frankrijk-grootste-favoriet-voor-ek-titel/
Title: Frankrijk grootste favoriet voor EK titel - NIQ
Description: In aanloop naar het EK Voetbal heeft GfK een gedetailleerd onderzoek uitgevoerd naar de verwachte winstkansen van de deelnemende landen.
Allow: https://nielseniq.com/global/jp/insights/report/2017/%E3%80%8C%E3%83%91%E3%82%BD%E3%82%B3%E3%83%B3%E3%82%B2%E3%83%BC%E3%83%A0%E5%91%A8%E8%BE%BA%E6%A9%9F%E5%99%A8%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E5%B8%82%E5%A0%B4%E3%81%AF4/
Title: 「パソコンゲーム周辺機器の販売動向」 - 市場は4年で2倍に
Description: GfK Japanは、全国の家電量販店、パソコンショップ、インターネット通販におけるパソコンゲーム周辺機器およびゲームパソコンの販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2019%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2019年上半期 家電・IT市場動向」
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2019年上半期（1-6月）の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/sv/insights/analysis/2023/detaljistens-perspektiv-for-listning/
Title: Detaljistens perspektiv för listning - NIQ
Description: För de flesta leverantörer är en viktig del av tillväxtplanen att få sina produker listade hos detaljist. Principen att förhandla med en detaljist kan liknas med att förhandla med vilken annan intressent som helst. Det optimala resultatet är att uppnå en win-win-situation, men vad betyder det när det handlar om en detaljist?
Allow: https://nielseniq.com/global/es-latam/news-center/2021/gfknewron-2-0-nuevas-funciones-para-aumentar-ingresos-de-productos/
Title: gfknewron 2.0: nuevas funciones para aumentar ingresos de productos - NIQ
Description: Funciones basadas en la IA permiten hacer mejores predicciones a gran velocidad en entornos muy imprevisibles
Allow: https://nielseniq.com/global/hu/news-center/2024/gfk-tanulmany-az-europai-kiskereskedelemrol-2023-ban-es-2024-ben/
Title: GfK tanulmány az európai kiskereskedelemről 2023-ban és 2024-ben - NIQ
Description: Az EU kiskereskedelmi kiadásainak aránya két egymást követő évben is csökkenést mutat.
Allow: https://nielseniq.com/global/pl/insights/infographic/2016/sprzedaz-na-rynku-technicznych-dobr-konsumpcyjnych-w-europie/
Title: Sprzedaż na rynku technicznych dóbr konsumpcyjnych w Europie
Description: Których z europejskich rynków ma największy potencjał sprzedaży online produktów z tej kategorii? Poniższa infografika prezentuje najnowsze dane z panelu GfK Point of Sales Tracking – zarówno online, jaki i offline.
Allow: https://nielseniq.com/global/nl/news-center/2023/online-nieuwsmedia-blijft-groot-terwijl-bezoek-vanuit-sociale-media-sterk-daalt/
Title: Online nieuwsmedia blijft groot terwijl bezoek vanuit sociale media sterk daalt - NIQ
Description: Het online doorverwijzen vanuit sociale media (Facebook/X(Twitter)) naar online nieuwsartikelen vindt steeds minder plaats.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/marcas-crisis-como-seguimos-2/
Title: Marcas & Crisis ¿Cómo seguimos?
Description: Luego del viernes 18 de octubre, el estudio Marcas & Crisis GfK ha monitoreado los efectos que ha tenido en los chilenos el nuevo contexto social que estamos viviendo.
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E8%BA%AB%E4%BD%93%E3%81%AE%E8%A1%B0%E3%81%88%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「身体の衰えに関するグローバル意識調査」
Description: GfKは17の国と地域の22,000人に対し、身体の衰えに関する意識調査を実施し、結果を発表しました。
Allow: https://nielseniq.com/global/tr/insights/education/2022/urun-cesitliligi-planlamasi-simulasyon-ve-otomasyon-ile-kolaylastirildi/
Title: Ürün çeşitliliği planlaması simülasyon ve otomasyon ile kolaylaştırıldı - NIQ
Description: Retailers and manufacturers are innovating their assortment planning strategies and processes using on-point automation and simulation solutions that accelerate growth.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/estilos-de-vida-de-los-gse-en-chile/
Title: Estilos de vida de los GSE en Chile
Description: Te invitamos a conocer más sobre los estilos de vida de los segmentos socioeconómicos de Chile, en base a los resultados de nuestro estudio CHILE3D 2019.
Allow: https://nielseniq.com/global/pl/news-center/2020/lipiec-klimat-konsumencki-nastroje-konsumenckie-barometr-polacy/
Title: lipiec, klimat konsumencki, nastroje konsumenckie, barometr, Polacy - NIQ
Description: W lipcu nastroje konsumenckie kontynuowały odbicie. O kolejne punkty procentowe zmniejszył się w lipcu poziom konsumenckiego pesymizmu
Allow: https://nielseniq.com/global/ro/news-center/2019/ce-modeleaza-o-piata-electro-it-de-un-trilion-de-euro/
Title: Ce modelează o piață electro-IT de un trilion de euro?
Description: Piața mondială a bunurilor de folosință îndelungată, cu excepția celei din America de Nord, rămâne stabilă, la o valoare totală de 1,01 trilioane de euro. GfK se așteaptă ca rata de scădere a vânzărilor în această piață să fie de -0,2% pentru întregul an 2019. Cu toate acestea, experiențele devin din ce în ce mai importante ca motor de creștere a cumpărăturilor într-o piață de un trilion de euro.
Allow: https://nielseniq.com/global/pl/news-center/2017/pieniadze-z-programu-rodzina-500-zasilaja-budzet-domowy-i-tym-samym-wplywaja-na-zmiane-zachowan-zakupowych-polskich-rodzin/
Title: Pieniądze z programu Rodzina 500+ zasilają budżet domowy i tym samym wpływają na zmianę zachowań zakupowych polskich rodzin
Description: Program 500+ jest dobrze odbierany przez beneficjentów. Co druga rodzina objęta programem deklaruje, że program zachęca do powiększenia rodziny. 70 proc. uczestników programu przyznaje, że wpływy z wypłat poprawiły sytuację finansową ich gospodarstw domowych i że dzięki nim mogą pozwolić sobie na więcej niż wcześniej.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/filas-de-supermercados-de-santiago-alcanzarian-las-225-personas-promedio-en-horario-peak/
Title: Filas de supermercados de Santiago alcanzarían las 225 personas promedio en horario peak - NIQ
Description: De acuerdo al análisis de GfK Adimark y Wemaps Chile, la cantidad proyectada en espera en las filas de los supermercados de la Región Metropolitana podría incluso, en las salas de mayor tamaño, superar a las 1.000 personas.
Allow: https://nielseniq.com/global/kr/insights/report/2024/gfk-2023%EB%85%84-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2023년 국내 가전 시장 성장률 발표 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 GfK(지에프케이)가 2023년 국내 가전 시장 성장률을 발표했다. 시장은 -12% 하락한 것으로 나타났다.
Allow: https://nielseniq.com/global/kr/insights/report/2021/%EC%9C%84%EA%B8%B0-%EC%83%81%ED%99%A9%EC%97%90%EB%8F%84-%EB%86%92%EC%9D%80-%EC%88%98%EC%9A%94%EB%A5%BC-%EC%9C%A0%EC%A7%80%ED%95%98%EA%B3%A0-%EC%9E%88%EB%8A%94-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B0%80/
Title: 위기 상황에도 높은 수요를 유지하고 있는 글로벌 가전 시장 - NIQ
Description: GfK에 따르면 2021년 상반기 글로벌 소형 및 대형 가전제품 시장은 높은 성장을 기록한 것으로 나타났다.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-impacto-del-covid19-en-el-consumo-online/
Title: #COVID19 Impacto del COVID19 en el consumo online
Description: ¿Cómo ha ido cambiando el consumo de contenidos online en Argentina, Brasil, Chile, Colombia y México durante la crisis de COVID19?
Allow: https://nielseniq.com/global/tr/news-center/2019/tuketici-teknolojisi-urunleri-pazari-ikinci-ceyrekte-25-buyudu/
Title: Tüketici Teknolojisi ürünleri pazarı ikinci çeyrekte %2,5 büyüdü
Description: Tüketici teknolojisi ürünleri pazarı, 2019’un ikinci çeyreğinde bir önceki yılın aynı dönemine göre %2,5’lik bir büyüme performansı ile 15,9 milyar TL ciro değeri elde etti.
Allow: https://nielseniq.com/global/pl/news-center/2015/wzrasta-sila-nabywcza-mieszkancow-europy-duze-zroznicowanie-dochodow-w-polsce/
Title: Wzrasta siła nabywcza mieszkańców Europy; duże zróżnicowanie dochodów w Polsce
Description: Wyniki badania GfK Purchasing Power Europe. 4 proc. – o tyle wzrosła siła nabywcza konsumentów w Europie w bieżącym roku.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/especialgfk-el-marketing-de-contenidos-en-el-peru-2/
Title: #EspecialGfK: El Marketing de Contenidos en el Perú
Description: GfK en colaboración con MU y patrocinado por Seminarium ha realizado un estudio para ver cómo se está gestionando el marketing digital en el Perú, enfatizando en la aplicación de Marketing de Contenidos.
Allow: https://nielseniq.com/global/kr/insights/report/2020/%EC%82%AC%EC%83%81-%EC%B2%AB-%EC%98%A8%EB%9D%BC%EC%9D%B8-%EA%B0%9C%ED%95%99%EC%97%90-4%EC%9B%94-%EB%85%B8%ED%8A%B8%EB%B6%81-%EC%88%98%EC%9A%94-%EA%B8%89%EC%A6%9D-14%EC%A3%BC%EC%B0%A8-%EB%A7%A4/
Title: GfK 코로나19에 따른 온라인 개학으로 국내 노트북 시장 수요 급증
Description: GfK에 따르면 코로나19로 인한 온라인 개학으로 국내 4월 노트북 수요가 급증하여 2020년 14주 차에 매출 480억을 기록한 것으로 나타났습니다. 궁금한 점이 있으시면 문의 바랍니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ni-macro-ni-micro-segmentaciones-correctas/
Title: Ni macro ni micro, segmentaciones correctas
Description: Lo importante no es segmentar por segmentar. Si queremos conectar con nuestras audiencias debemos encontrar la diferencia que hace la diferencia.
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C%E7%A9%BA%E6%B0%97%E6%B8%85%E6%B5%84%E6%A9%9F%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E8%8A%B1%E7%B2%89%E5%AF%BE%E7%AD%96%E3%81%A8%E3%81%97%E3%81%A6%E9%9C%80%E8%A6%81%E3%81%8C/
Title: 「空気清浄機の販売動向」- 花粉対策として需要が拡大
Description: GfK Japanは、空気清浄機の国内販売動向を発表した。
Allow: https://nielseniq.com/global/ua/news-center/2019/%D1%87%D0%BE%D1%80%D0%BD%D0%B0-%D0%BF%D1%8F%D1%82%D0%BD%D0%B8%D1%86%D1%8F-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%80%D0%B5%D0%BA%D0%BE%D1%80%D0%B4%D0%BD%D1%96-%D0%BF/
Title: Чорна п’ятниця в Україні – рекордні продажі
Description: Під час тижня «Чорної п’ятниці» в 2019 році обсяг продажів побутової техніки та електроніки в Україні став найбільшим за весь період проведення щотижневого панельного дослідження Point of Sales Tracking GfK Ukraine.
Allow: https://nielseniq.com/global/nl/news-center/2023/nederlandse-consumenten-besteden-online-e-163-miljard-in-h1-2023/
Title: Nederlandse consumenten besteden online € 16,3 miljard in H1 2023 - NIQ
Description: In het eerste half jaar van 2023 komen de online bestedingen van Nederlandse consumenten uit op € 16,3 miljard, 2% meer dan dezelfde periode vorig jaar.
Allow: https://nielseniq.com/global/ua/news-center/2020/%D1%89%D0%BE-%D1%82%D1%83%D1%80%D0%B1%D1%83%D1%94-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%86%D1%96%D0%B2-%D0%BF%D1%96%D0%B4-%D1%87%D0%B0%D1%81-%D0%BA%D0%B0%D1%80%D0%B0%D0%BD%D1%82%D0%B8%D0%BD%D1%83/
Title: Що турбує українців під час карантину
Description: Розповсюдження вірусу COVID-19 та, як наслідок, впровадження карантину в Україні, вочевидь впливає на поведінку людей та споживчі ринки. GfK Ukraine за участі компанії CBR запустила щотижневий моніторинг ринків та споживчої поведінки в Україні.
Allow: https://nielseniq.com/global/cz/insights/education/2022/jak-by-mel-vypadat-revenue-management-v-roce-2022/
Title: Jak by měl vypadat revenue management v roce 2022 - NIQ
Description: Vzhledem k tomu, že revenue management týmy nyní formulují strategie a shromažďují zdroje potřebné ke konfrontaci s novými výzvami v FMCG, musí být stanoveny nové priority. 
Allow: https://nielseniq.com/global/tr/news-center/2017/ebeveynlerin-yaridan-fazlasi-cocuklarini-yapmak-istedikleri-meslege-yonlendirmek-icin-herhangi-bir-sey-yapmiyor/
Title: Ebeveynlerin yarıdan fazlası çocuklarını yapmak istedikleri mesleğe yönlendirmek için herhangi bir şey yapmıyor.
Description: GfK ve DigitalTalks iş birliğiyle, Türkiye’de kent temsili 15 ilde 15 yaş ve üzeri 1237 kişiyle görüşülerek gençlerin meslek seçimleriyle ilgili değerlendirmeler alındı.
Allow: https://nielseniq.com/global/pl/news-center/2019/gfk-hitlist-explorer-nowa-jakosc-analizy-danych/
Title: GFK HITLIST EXPLORER – nowa jakość analizy danych
Description: GfK Polonia oferuje swoim klientom nowe rozwiązanie ‘GfK Hitlist Explorer’, którego celem jest pomoc w analizie raportów sprzedażowych GfK. Narzędzie można zakupić od maja bieżącego roku.
Allow: https://nielseniq.com/global/cz/news-center/2019/95-procent-ceskych-domacnosti-si-v-roce-2018-zakoupilo-balenou-vodu/
Title: 95 procent českých domácností si v roce 2018 zakoupilo balenou vodu
Description: Na 22. 3. je stanoven Světový den vody, a to již od roku 1993. GfK na základě tohoto dne vydává tiskovou zprávu týkající se konzumace vody v České republice.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/sobrepeso-en-chile-percepcion-versus-realidad/
Title: Sobrepeso en Chile: Percepción versus realidad
Description: Estudio muestra importante brecha entre la existencia de sobrepeso y la percepción que las personas tienen de sí mismas.
Allow: https://nielseniq.com/global/hu/insights/infographic/2021/a-magyarorszagi-festekpiac-alakulasa-2021-elso-ket-honapjaban/
Title: A magyarországi festékpiac alakulása 2021 első két hónapjában - NIQ
Description: A magyarországi festékpiac 2021 első két hónapjában valamivel több, mint egyharmadával felülmúlta a tavalyi év azonos időszakát.
Allow: https://nielseniq.com/global/jp/news-center/2024/1202-global/
Title: NIQ、「CMO展望レポート2025」を発表 - NIQ
Description: NIQ、「CMO展望レポート2025」を発表　生成AI、マーケティング測定ツール、ITとのコラボレーション、データ・サイエンス、マーケティング間の緊密な連携が2025年の成長と変化を促進するとレポート
Allow: https://nielseniq.com/global/kr/news-center/2020/gfk-%EC%BD%94%EB%A1%9C%EB%82%9819-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EB%A6%AC%EC%86%8C%EC%8A%A4-%ED%8E%98%EC%9D%B4%EC%A7%80-%EC%9A%B4%EC%98%81/
Title: GfK COVID-19 글로벌 리소스 페이지
Description: GfK는 코로나19로 인한 전 세계의 테크/내구재 시장 시장 변화를 빠르게 확인할 수 있는 글로벌 리소스 페이지를 운영하고 있습니다.
Allow: https://nielseniq.com/global/pl/insights/report/2019/badania-syndykatowe-syndicated-research-gfk/
Title: Sprawdź najnowsze edycje raportów własnych GfK 2019
Description: Raporty syndykatowe są efektem badań, które od wielu lat prowadzimy z własnej inicjatywy. Sprawdź najnowsze edycje raportów własnych GfK!
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E5%AE%B6%E9%9B%BBec%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E5%8B%95%E3%81%AB%E5%A4%89%E5%8C%96-%E3%80%80%E3%83%BC-%E5%90%8C%E4%B8%80%E3%83%96%E3%83%A9%E3%83%B3/
Title: 家電ECにおける消費者行動に変化 　ー 同一ブランド購入やリサーチ時間が増加ー - NIQ
Description: GfK Japanは購入者調査「 gfknewron consumer 」のデータを基に、家電ECにおける消費者行動の変化を発表した。
Allow: https://nielseniq.com/global/kr/insights/events/2024/niq_korea_breakthrought_innovation_awards/
Title: 닐슨아이큐코리아(NIQ), 농심 ‘먹태깡’ 등 혁신제품 선정 - NIQ
Description: NIQ 혁신신제품대상은 유통·소비재 업계에서 가장 권위 있는 글로벌 어워드 중 하나로, 2012년부터 혁신적인 아이디어와 뛰어난 실행력을 통해 시장과 소비자에게 변화를 가져온 신제품을 선정하고 있으며,24년 한국 제품으로는 총 4개의 제품이 선정 되었다.
Allow: https://nielseniq.com/global/cz/insights/report/2019/gfk-kupni-sila/
Title: GfK Kupní síla
Description: Ukazatele potenciálu regionů ČR
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/enflasyon-indirimi-kobiler-nasil-deger-sunabilir/
Title: Enflasyon indirimi: KOBİ'ler nasıl değer sunabilir? - NIQ
Description: Enflasyonun etkisi evrenseldir, ancak özel küçük marka alıcılarının benzersiz tasarruf stratejileri vardır.
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-lipcu-2023/
Title: Nastroje konsumenckie Polaków w lipcu 2023 - NIQ
Description: GfK– an NIQ company: Nastroje konsumenckie najwyższe od 2,5 roku
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EC%BD%94%EB%A1%9C%EB%82%9819-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5%EC%9D%98-%EC%95%85%EC%9E%AC%EC%9D%B8%EA%B0%80-%ED%98%B8%EC%9E%AC%EC%9D%B8%EA%B0%80gfk/
Title: GfK 리테일 인사이트 리포트 : 오프라인 가전시장 트렌드
Description: GfK는 2020년 상반기 전 세계를 강타한 코로나19로 촉발된 예상치 못한 변수들로 인한, 국내 가전시장의 현황과 그 원인, 그리고 대응 방법을 살펴보았습니다. 혹시 궁금한 점이 있거나 귀사에 맞는 자문이 필요하시면 연락 주십시요.
Allow: https://nielseniq.com/global/pl/insights/education/2021/szach-mat-madre-posuniecia-cenowe-i-promocyjne/
Title: Szach-mat: mądre posunięcia cenowe i promocyjne - NIQ
Description: Nie można czekać, aby wygrać w tej grze i nie ma lepszego czasu niż teraz dla Twojej firmy, aby mieć właściwy produkt we właściwej cenie, we właściwym miejscu i we właściwym czasie, aby osiągnąć wzrost.
Allow: https://nielseniq.com/global/jp/news-center/2024/1025-global/
Title: NIQ 中間消費者展望 2025：アジア太平洋地域の消費者は、回復と計画的な支出へと向かう - NIQ
Description: 世界有数のグローバル消費者インテリジェンス企業であるNIQは、中間消費者展望（MYCO）レポートで、アジア太平洋地域の顧客の購買行動が、慎重な消費から計画的な消費に変化してきていることを報告しました。
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E5%86%B7%E8%94%B5%E5%BA%AB%E3%81%AE%E7%9C%81%E3%82%A8%E3%83%8D%E6%80%A7%E8%83%BD-%E3%80%80%E3%83%BC-%E3%80%8C%E7%9C%81%E3%82%A8%E3%83%8D%E6%80%A7%E8%83%BD%E3%80%8D%E3%81%8C%E9%87%8D%E8%A6%96%E3%81%95/
Title: 冷蔵庫の省エネ性能 　ー 「省エネ性能」が重視される冷蔵庫、年間消費電力量は5年で12％減少 ー - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、冷蔵庫の消費電力のトレンドを発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-frecuencia-de-hacer-jardineria/
Title: #GfKGlobal: Frecuencia de hacer jardinería
Description: Casi un tercio de la población online de 17 países hace tareas de jardinería de manera diaria o semanal. Una cuarta parte de ese grupo (24%) hace jardinería al menos una vez a la semana, y un 7% lo hace todos o casi todos los días. Esto supera al 24% que afirma que nunca hace jardinería.
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-lutym-2023/
Title: Nastroje konsumenckie Polaków w lutym 2023 - NIQ
Description: W lutym 2023 r. firma GfK odnotowała, że nastroje polskich konsumentów znów spadają
Allow: https://nielseniq.com/global/jp/insights/report/2024/1112-entertainment/
Title: 米国におけるアニメ作品クイックトラッキング調査「ドラゴンボールDAIMA」は89%の認知度 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2019/szymon-mordasiewicz-panelem-gospodarstw-domowych-gfk/
Title: Szymon Mordasiewicz będzie zarządzał Panelem Gospodarstw Domowych GfK
Description: Szymon Mordasiewicz obejmuje stanowisko Commercial Directora Panelu Gospodarstw Domowych w Polsce. Dowiedz się więcej!
Allow: https://nielseniq.com/global/pl/news-center/2020/po-zakonczeniu-okresu-izolacji-wydatki-polskich-konsumentow-w-handlu-moga-spasc-o-niemal-25-proc/
Title: Po zakończeniu okresu izolacji wydatki polskich konsumentów w handlu mogą spaść o niemal 25 proc.
Description: Po zakończeniu okresu izolacji wydatki polskich konsumentów w handlu mogą spaść o niemal 25 proc.
Allow: https://nielseniq.com/global/jp/news-center/2024/0913_beauty-report/
Title: NIQが新たなグローバル・ビューティー・イノベーション・レポートにて今後の美容トレンドを発表 - NIQ
Description: NIQが新たなグローバル・ビューティー・イノベーション・レポートにて今後の美容トレンドを発表
Allow: https://nielseniq.com/global/hu/insights/report/2022/fogyasztoi-szokasok-valtozasa/
Title: Fogyasztói szokások változása - NIQ
Description: A háború és az infláció hatása a fogyasztói szokásokra az EU-ban
Allow: https://nielseniq.com/global/pl/news-center/2020/nastroje-konsumenckie-luty-2020-gfk/
Title: Polepszenie nastrojów konsumenckich
Description: Polepszenie nastrojów Polaków. Po lutowym istotnym pogorszeniu nastrojów konsumentów, w marcu 2020 nastąpiła poprawa. Dowiedz się więcej!
Allow: https://nielseniq.com/global/kr/insights/report/2025/korea-on-premise-consumer-pulse-report-march-2025/
Title: 한국 온프라미스 소비자 동향 보고서: 2025년 3월 - NIQ
Description: 전 세계 음료 주류(BevAl) 업계에서 신뢰와 검증을 받은 NIQ의 월간 온프레미스 소비자 펄스 보고서는 바, 레스토랑, 펍 및 기타 온프레미스 채널에 대한 신속한 ‘온도 체크’ 역할을 합니다. 이 보고서는 음료 공급업체, 제조업체 및 운영자에게 최고의 툴에서 도출된 중요한 데이터와 인사이트를 제공합니다.
Allow: https://nielseniq.com/global/id/insights/analysis/2022/empat-konsumen-smb-tersebut/
Title: Empat konsumen SMB - NIQ
Description: Temukan berbagai jenis pembeli, dari yang paling agnostik dalam memilih brand, hingga mereka yang memilih untuk membeli brand yang paling eksklusif.
Allow: https://nielseniq.com/global/tr/news-center/2018/her-on-6-15-yas-arasi-cocuktan-6si-akilli-telefon-sahibi/
Title: Her on 6-15 yaş arası çocuktan 6’sı akıllı telefon sahibi
Description: GfK ve DigitalTalks iş birliğiyle, Türkiye’de 15 ilde 25 yaş ve üzeri, 6-15 yaş arası çocuğu olan 161 ebeveyn ile görüşülerek çocukların cihaz (akıllı telefon, bilgisayar, tablet) sahipliği, sosyal medya hesapları ve bu hesapları ne amaçla kullandıkları sorgulandı.
Allow: https://nielseniq.com/global/hu/news-center/2022/a-tartos-fogyasztasi-cikkek-piaca-2022-ben/
Title: A tartós fogyasztási cikkek piaca 2022-ben - NIQ
Description: 2022-ben visszafogott növekedés várható a műszaki fogyasztási cikkek piacán a 2021-es rekord év után
Allow: https://nielseniq.com/global/es-latam/news-center/2020/segunda-semana-de-agosto-vende-mas-productos-tecnologicos-que-los-eventos-de-cyber-de-2019-2/
Title: Segunda semana de agosto vende más productos tecnológicos que los eventos de cyber de 2019 - NIQ
Description: El efecto 10%, el desconfinamiento gradual y las intensas promociones de los retailers estarían explicando el crecimiento explosivo que ha experimentado el mercado de bienes tecnológicos en Chile.
Allow: https://nielseniq.com/global/nl/news-center/2023/consument-shopt-in-de-toekomst-vaker-online-en-duurzamer/
Title: Consument shopt in de toekomst vaker online en duurzamer - NIQ
Description: Consumenten verwachten in de toekomst meer online te gaan besteden. Ze verwachten 37% van hun uitgaven online te besteden in 2028, 5 procentpunt meer dan het werkelijke percentage in 2022.
Allow: https://nielseniq.com/global/ro/news-center/2017/romanii-aleg-produsele-mai-scumpe-dar-reduc-volumele-achizitionate/
Title: Românii aleg produsele mai scumpe, dar reduc volumele achiziționate
Description: În primul trimestru al anului, piața bunurilor de larg consum a crescut cu 1,7% față de aceeași perioadă a anului trecut. Volumele însă au scăzut, pentru prima oară din 2015, cu 2,5%.
Allow: https://nielseniq.com/global/ro/news-center/2019/vanzarile-globale-de-smartphone-uri-au-ajuns-la-522-miliarde-de-dolari-in-2018/
Title: Vânzările globale de smartphone-uri au ajuns la 522 miliarde de dolari în 2018
Description: Cu o cotă de piață de 44%, smartphone-urile, telefoanele mobile şi wearables încă reprezintă principalul motor de creștere într-o piață a bunurilor de folosință îndelungată de 1,2 trilioane de dolari. Deşi cererea globală pentru smartphone a scăzut cu 3% în 2018 la 1,44 de miliarde de unități, vânzările rămân pe val şi au ajuns la 522 de miliarde $.
Allow: https://nielseniq.com/global/tr/news-center/2017/her-3-alisverisciden-2si-ihtiyaclari-olan-urunlerin-ve-hizmetlerin-tumu-icin-internetten-alisveris-yapabilecegini-dusunuyor/
Title: Her 3 alışverişçiden 2’si ihtiyaçları olan ürünlerin ve hizmetlerin tümü için internetten alışveriş yapabileceğini düşünüyor
Description: Araştırmanın bulgularına göre, son 6 ayda online en fazla satın alma işlemi yapılan kategorilerin başında giyim () geliyor. Daha sonra online satın almanın en fazla yapıldığı kategoriler ise sırasıyla finansal hizmetler (), tüketici elektroniği () ve küçük ev eşyaları () kategorileridir. Sadece internet üzerinden, son 6 ayda en az satın alınan kategori ise paketlenmiş yiyecek & içecek () ürünleridir
Allow: https://nielseniq.com/global/hu/insights/report/2021/a-diszkont-csatornak-forradalma/
Title: A diszkont csatornák forradalma - NIQ
Description: Globálisan és a környező országokban is jelentősen növekedett a diszkont csatorna részesedése az FMCG forgalomból az elmúlt években.
Allow: https://nielseniq.com/global/jp/news-center/2025/0128-entertainment/
Title: 過去最高3兆円超えのアニメ産業！米国ファンの68%が視聴後購入したグッズは「Tシャツ」と回答 ー 米国におけるアニメ作品クイックトラッキング調査レポート ー - NIQ
Description: 過去最高3兆円超えのアニメ産業！米国ファンの68%が視聴後購入したグッズは「Tシャツ」と回答ー 米国におけるアニメ作品クイックトラッキング調査レポート ー
Allow: https://nielseniq.com/global/es-latam/news-center/2017/confianza-en-las-empresas-alcanza-el-mejor-registro-del-ano/
Title: Confianza en las empresas alcanza el mejor registro del año
Description: El indicador, desarrollado por GfK Adimark, muestra que las pymes son las empresas que más confianza generan.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/ventas-del-cyber-monday-de-2018-superaron-en-mas-de-58-mil-millones-al-mismo-evento-de-2017-2/
Title: Ventas del Cyber Monday de 2018 superaron en más de 58 mil millones al mismo evento de 2017
Description: En Chile, los eventos “cyber” siguen mostrando relevantes crecimientos y cifras en ventas.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-beauty-personal-care-report-2024/
Title: 닐슨아이큐(NIQ), ‘한국 온라인 뷰티·퍼스널케어 시장 보고서’ 발간 - NIQ
Description: 글로벌 소비자 인텔리전스 기업 닐슨아이큐(NIQ) 코리아가 국내 뷰티 시장의 온라인 소비자 행동을 종합적으로 분석한 ‘한국 온라인 뷰티·퍼스널케어 시장 보고서’를 발간했다. 이번 보고서는 국내 뷰티 및 퍼스널케어 시장을 겨냥한 유통·제조 업체가 온라인 채널 전략을 효과적으로 수립할 수 있도록 소비자 행동에 대한 다각적이고 심층적인 인사이트를 제공한다.
Allow: https://nielseniq.com/global/pl/news-center/2020/swiatowy-rynek-elektroniki-agd-rtv-oparl-sie-pandemii/
Title: Światowy rynek elektroniki, AGD, RTV oparł się pandemii. - NIQ
Description: Światowy rynek elektroniki, AGD, RTV oparł się pandemii. W Polsce sprzedano mniej urządzeń, ale wartościowo rynek urósł.
Allow: https://nielseniq.com/global/pl/news-center/2022/nastroje-konsumenckie-polakow-w-marcu-2022/
Title: Nastroje konsumenckie Polaków w marcu 2022 - NIQ
Description: W marcu 2022 r. firma GfK odnotowała w Polsce minimalny spadek wskaźnika nastrojów konsumenckich.
Allow: https://nielseniq.com/global/pl/news-center/2021/znaczaca-poprawa-w-nastrojach-konsumentow-w-maju/
Title: Znacząca poprawa w nastrojach konsumentów w maju - NIQ
Description: Barometr Nastrojów Konsumenckich GfK, czyli syntetyczny wskaźnik ilustrujący aktualne nastroje wśród polskich konsumentów, wyniósł w maju -3,8.
Allow: https://nielseniq.com/global/pl/news-center/2016/konsolidacja-na-polskim-rynku-hurtowym-fmcg/
Title: Konsolidacja na polskim rynku hurtowym FMCG
Description: Zmiany w handlu detalicznym nie wpływają pozytywnie na sytuację firm hurtowych. Analogicznie jak w przypadku handlu detalicznego, również na rynku hurtowym obsługującym ten sektor można zaobserwować spadek liczby mniejszych, niezależnych operatorów.
Allow: https://nielseniq.com/global/pl/news-center/2020/nastroje-konsumenckie-kwiecien-2020-gfk/
Title: Gwałtowne pogorszenie nastrojów konsumentów
Description: Gwałtowne pogorszenie nastrojów Polaków. W kwietniu 2020 nastroje polskich konsumentów spadły do historycznego minimum. Dowiedz się więcej!
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2018%E5%B9%B4-%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E3%83%AC%E3%82%B3%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%80%8D-%E5%89%8D%E5%BE%8C%E3%82%AB%E3%83%A1/
Title: 「2018年 ドライブレコーダーの販売動向」- 前後カメラ搭載など高機能モデルが伸長
Description: GfK Japanは、全国のカー用品店、家電量販店、インターネット通販等の販売実績を基にドライブレコーダーの販売動向を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2016/interakcje-miedzy-ludzmi-w-swiecie-wirtualnym/
Title: Interakcje między ludźmi w świecie wirtualnym
Description: Niemal co czwarty internauta przekonany, że interakcje między ludźmi w świecie wirtualnym dorównują tym rzeczywistym w świecie offline
Allow: https://nielseniq.com/global/jp/news-center/2024/0912-toy/
Title: 玩具販売金額は前年比16%増のプラス成長 - NIQ
Description: GfK/NIQ Japanは、全国の家電量販店、総合量販店、インターネット販売における2024年上半期(1-6月)の玩具*1販売動向を発表した。
Allow: https://nielseniq.com/global/da/events/2023/brainy-breakfast-den-danske-fmcg-branche-for-og-nu-og-i-fremtiden/
Title: Brainy Breakfast: Den danske FMCG-branche før og nu – og i fremtiden​ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/insights/report/2020/%EA%B5%AD%EB%82%B4-%EC%BB%A4%ED%94%BC%EB%A8%B8%EC%8B%A0-%EC%98%A8%EB%9D%BC%EC%9D%B8-%ED%8C%90%EB%A7%A4-%EB%B9%84%EC%A4%91-%EC%97%AD%EB%8C%80-%EC%B5%9C%EA%B3%A0-76gfk/
Title: GfK 국내 커피머신 시장 온라인 판매 비중 역대 최고 76%
Description: GfK에 따르면 커피머신 시장의 2020년 누적 (2월 말 기준) 매출은 약 210억 원, 수량은 약 19만 대를 기록하며 전년비 실적이 상승한 것으로 집계되었습니다. 이 중 오프라인 매출액은 49억 원, 판매량은 3만 5천 대로 전년과 비교해 큰 폭으로 감소했습니다.
Allow: https://nielseniq.com/global/pl/insights/report/2023/raport-green-gauge-2023/
Title: Raport Green Gauge 2023 - NIQ
Description: Najnowsza edycja raportu GfK Green Gauge 2023
Allow: https://nielseniq.com/global/kr/news-center/2025/online-shopping-channel-study/
Title: 닐슨아이큐(NIQ), 최신 온라인 쇼핑 행동 연구 쿠팡 애즈콘에서 발표 - NIQ
Description: 닐슨아이큐(NIQ) '한국 온라인 고객 쇼핑 여정의 재발견'이라는 주제로 최신 온라인 소비자 행동 연구 결과를 발표했다. 소비자들이 제품의 구매 필요성을 인식하고 제품 탐색 단계를 시작하는 주요 접점은 온라인 쇼핑 채널인 것으로 확인되었다.
Allow: https://nielseniq.com/global/hu/insights/report/2022/fmcg-online-szokasok-es-lehetosegek/
Title: FMCG Online -szokások és lehetőségek - NIQ
Description: Egy olyan kutatás eredményeit szeretnénk bemutatni, ami az online vásárlás és a vásárlást megkönnyítő technológiai innovációk témaköreit járja körül.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/gracias-por-formar-parte-de-los-chilenos-que-opinan-sobre-los-temas-que-mas-les-importan/
Title: Gracias por formar parte de los chilenos que opinan sobre los temas que más les importan
Description: Para GfK Adimark tu opinión es muy valiosa. Por eso queremos agradecer el apoyo que cada año nos dan miles de chilenos contestando nuestras encuestas sobre hábitos, consumo y relación con las marcas. Acá encontrarás los ganadores de los incentivos que ofrecemos a quienes participan de nuestros estudios.
Allow: https://nielseniq.com/global/pl/news-center/2018/co-kupuja-polacy-najczesciej/
Title: Co kupują polscy konsumenci. Wartość rynków lokalnych w podziale na kategorie zakupowe
Description: Wydatki polaków i wartość rynków lokalnych w podziale na kategorie zakupowe. Dowiedz się więcej!
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8Cgfk-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E3%80%81%E9%9F%B3%E6%A5%BD%E8%81%B4%E3%81%8D%E6%94%BE%E9%A1%8C-%E9%85%8D%E4%BF%A1%E5%AE%9F%E7%B8%BE%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E6%8F%90/
Title: 「GfK ジャパン、音楽聴き放題 配信実績データの提供を開始」
Description: GfK Japanは、音楽ダウンロード 配信実績データに続き、音楽聴き放題（ストリーミング）の配信実績データの提供を開始いたします。
Allow: https://nielseniq.com/global/es-latam/news-center/2017/influencers-desde-el-digital-al-valor-de-marca-2/
Title: Influencers: Desde el digital al valor de marca
Description: Les presentamos el estudio sobre Influencers peruanos por GfK. Descubre qué es un influencer, quiénes son los principales influencers en Perú, el perfil de sus seguidores y cómo aportan a las marcas.
Allow: https://nielseniq.com/global/nl/news-center/2023/navigeren-van-turbulentie-naar-kansen-in-de-wereldwijde-tech-durables-markt/
Title: Navigeren van turbulentie naar kansen in de wereldwijde Tech & Durables markt - NIQ
Description: Het identificeren van consumentenvoorkeuren is belangrijker dan ooit om de vraag op lange termijn veilig te stellen in de huidige marktdaling
Allow: https://nielseniq.com/global/pl/news-center/2018/analiza-motywacji-i-zachowan-zakupowych-gfk/
Title: GfK rozwija ofertę Panelu Gospodarstw Domowych w zakresie analiz postaw i motywacji zakupowych
Description: Rozwiązanie why2buy umożliwia łączenie danych o zachowaniach zakupowych z analizą postaw i motywacji stojących za dokonywanymi zakupami.
Allow: https://nielseniq.com/global/nl/news-center/2025/online-bestedingen-nederlandse-consument-hoger-dan-ooit-groeien-naar-36-miljard-in-2024/
Title: Online bestedingen Nederlandse consument hoger dan ooit, groeien naar € 36 miljard in 2024 - NIQ
Description: Nederlandse consumenten hebben in 2024 € 36 miljard online uitgegeven, een groei van 5% t.o.v. 2023.
Allow: https://nielseniq.com/global/pl/news-center/2021/marcowy-odczyt-wskaznika-nastrojow-konsumenckich/
Title: Marcowy odczyt wskaźnika nastrojów konsumenckich - NIQ
Description: Marcowy odczyt wskaźnika nastrojów konsumenckich wskazuje na nieznaczne polepszenie klimatu konsumenckiego w Polsce.
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D1%8E%D1%82%D0%B8%D0%B9-2017-%D1%96%D0%BD%D0%B4/
Title: Споживчі настрої в Україні, лютий 2017: індекс склав 56,2
Description: У лютому 2017 року споживчі настрої українців дещо поліпшилися: індекс споживчих настроїв (ІСН) становив 56,2, що на 2,5 п. більше від січневого показника. Найсуттєвіших змін зазнали індекси очікуваної динаміки безробіття та девальвації. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/pl/news-center/2023/badanie-gfk-dzien-matki-obchodzimy-raczej-skromnie/
Title: Badanie GfK: Dzień Matki obchodzimy raczej skromnie - NIQ
Description: Przed Polakami kolejne okazje do świętowania w gronie bliskich – teraz Dzień Matki, a już za miesiąc Dzień Ojca. Mimo kurczących się budżetów domowych, nadal lubimy celebrować specjalne okazje. Jednak przeznaczamy na nie relatywnie niskie kwoty
Allow: https://nielseniq.com/global/pl/news-center/2017/udzial-w-programach-lojalnosciowych-sieci-detalicznych-istotnie-wplywa-na-czestotliwosc-dokonywanych-zakupow/
Title: Udział w programach lojalnościowych sieci detalicznych istotnie wpływa na częstotliwość dokonywanych zakupów
Description: Z danych GfK wynika, iż liczba aktów zakupowych dokonywanych przez osoby posiadające kartę lojalnościową danej sieci detalicznej jest wyższa niż średnia liczba aktów zakupowych dla tej sieci.
Allow: https://nielseniq.com/global/cz/news-center/2019/zlepseni-financni-situace-ceskych-domacnosti-se-promitlo-do-ochoty-utracet-privatni-znacky-pozitivne-boduji-u-cechu/
Title: Zlepšení finanční situace českých domácností se promítlo do ochoty utrácet. Privátní značky pozitivně bodují u Čechů
Description: Celkem 30 % českých domácností zaznamenalo zlepšení své finanční situace.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy-5/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/nl/news-center/2023/gfk-lanceert-cookieless-online-campagne-metingen-genaamd-sensic/
Title: GfK lanceert cookieless online campagne metingen genaamd Sensic - NIQ
Description: GfK biedt een toekomstbestendige manier van campagne meten aan waarbij gemeten wordt welke mensen bereikt zijn op basis van 350 achtergrondkenmerken.
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/tuketicinizin-istedigi-duygusal-baglanti/
Title: Tüketicinizin istediği duygusal bağlantı - NIQ
Description: Tüketiciler duygusal bir bağ kurabilecek, onlara gurur duygusu verebilecek ve ilgilerini çekebilecek bir ürün arıyorlar.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/adultos-mayores-en-el-chile-de-hoy-2/
Title: Adultos mayores en el Chile de hoy
Description: Revisa la presentación de nuestro gerente comercial + marketing, José Miguel Ventura, sobre el rol de los adultos mayores en nuestra sociedad.
Allow: https://nielseniq.com/global/pl/events/2025/dairy-industry-partner-panel-pl/
Title: Dairy Industry Partner Panel - PL - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2019/wydajnosc-i-jakosc-doswiadczen-kreuja-popyt-na-dojrzewajacym-rynku-sprzetu-komputerowego-dla-graczy/
Title: Wydajność i jakość doświadczeń kreują popyt na dojrzewającym rynku sprzętu komputerowego dla graczy
Description: Rynek sprzętu komputerowego do gier zanotował 15-procentowy wzrost rok do roku (styczeń-czerwiec 2019), a wartość światowych obrotów osiągnęła poziom 6,1 miliarda USD (z wyłączeniem rynku Ameryki Północnej).
Allow: https://nielseniq.com/global/pl/news-center/2019/mapa-atrakcyjnosci-sprzedazowej-materialow-remontowo-budowlanych-analiza-dystrybucji-tradycyjnej-w-porownaniu-do-dystrybucji-przez-sieci-diy/
Title: Mapa atrakcyjności sprzedażowej materiałów remontowo-budowlanych – analiza dystrybucji tradycyjnej w porównaniu do dystrybucji przez sieci DIY
Description: Instytut GfK przygotowuje opracowanie zawierające pełny opis agregatu punktów sprzedaży materiałów remontowo-budowlanych działających w Polsce, mający na celu uzupełnienie powszechnej wiedzy w obszarze definiowania liczebności punktów sprzedaży dla grup asortymentowych oraz struktury dystrybucji tradycyjnej na tle lokalizacji sieci DIY.
Allow: https://nielseniq.com/global/pl/news-center/2021/zmiany-personalne-w-gfk-polonia/
Title: Zmiany personalne w GfK Polonia - NIQ
Description: Izabela Wic zostaje nową Commercial Director i Executive Director w GfK Polonia. Dotychczasowa dyrektor zrządzająca GfK Polonia – Agnieszka Sora – odchodzi ze stanowiska i przechodzi do struktur regionalnych GfK obejmując nowoutworzone stanowisko Regional Consulting Lead NCE Europe.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%83-%D0%B6%D0%BE%D0%B2%D1%82%D0%BD%D1%96-2015-%D1%96/
Title: Споживчі настрої в Україні: у жовтні 2015 індекс склав 47,9
Description: У жовтні 2015 року споживчі настрої українців дещо покращилися. Індекс споживчих настроїв (ІСН) дорівнює 47,9, що на 0,9п. більше, ніж у вересні.
Allow: https://nielseniq.com/global/ro/news-center/2019/piata-electro-it-creste-cu-peste-3-in-t3-2019/
Title: Piața electro - IT crește cu peste 3% în T3 2019
Description: Piata romaneasca de bunuri de folosinta indelungata a atins 2,27 miliarde euro in primele noua luni din 2019, reprezentand o crestere de 2,6% fata de aceeasi perioada din 2018. Cel mai mare sector al acestei piete, cel de telecom, a marcat o crestere de 2% in aceeasi perioada, atingand valoarea de 989 milioane euro.
Allow: https://nielseniq.com/global/kr/insights/report/2023/2023%EB%85%84-%EB%94%94%EC%A7%80%ED%84%B8-%EC%A0%9C%EC%A1%B0%EC%97%85%EC%B2%B4%EB%A5%BC-%EC%9C%84%ED%95%9C-%EC%84%B1%EC%9E%A5-%EA%B0%80%EC%9D%B4%EB%93%9C/
Title: 2023년 디지털 제조업체를 위한 성장 가이드 - NIQ
Description: GfK 무료 백서의 주요 시장 인사이트를 통해 대응 방안을 파악하고 문제를 극복하세요.
Allow: https://nielseniq.com/global/nl/news-center/2016/radio-luistercijfers-februari-maart-2016/
Title: Radio luistercijfers februari-maart 2016
Description: De luistercijfers van het Nationaal Luister Onderzoek over de periode februari-maart 2016 zijn bekendgemaakt. De rapportage is gebaseerd op een landelijk representatieve steekproef van 7.944 respondenten van 10 jaar en ouder. De gemiddelde luistertijd bedraagt in deze periode 2 uur en 47 minuten per dag. Het Nationaal Luister Onderzoek wordt uitgevoerd in opdracht van Stichting Nationaal Luister Onderzoek (NLO) (www.nationaalluisteronderzoek.nl)
Allow: https://nielseniq.com/global/kr/insights/analysis/2021/%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%97%90-%EB%8C%80%ED%95%9C-%EC%8B%A0%EB%A2%B0-%EB%8D%B0%EC%9D%B4%ED%84%B0-%EC%9C%84%EC%83%9Ddata-hygiene-%EB%AA%A8%EB%B2%94-%EC%82%AC%EB%A1%80/
Title: 데이터에 대한 신뢰: 데이터 위생(Data Hygiene) 모범 사례 - NIQ
Description: 신뢰할 수 있는 데이터는 비즈니스 성공의 핵심입니다. GfK의 데이터 위생 모범 사례를 통해 미래를 대비하는 방법에 대해 알아보세요.
Allow: https://nielseniq.com/global/pl/news-center/2020/barometr-nastrojow-konsumenckich-gfk/
Title: Barometr Nastrojów Konsumenckich GfK - NIQ
Description: Wrześniowy odczyt Barometru Nastrojów Konsumenckich GfK wskazuje na możliwe pogłębianie się tendencji spadkowej klimatu konsumenckiego w Polsce.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%83-%D0%B2%D0%B5%D1%80%D0%B5%D1%81%D0%BD%D1%96-2015/
Title: Споживчі настрої в Україні: у вересні 2015 індекс склав 47
Description: У вересні 2015 року споживчі настрої українців зазнали незначних змін. Індекс споживчих настроїв (ІСН) дорівнює 47, що на 0,1п. більше, ніж у серпні.
Allow: https://nielseniq.com/global/nl/news-center/2021/lichte-daling-van-14-binnen-non-food-detailhandel-markt-in-nederland/
Title: Lichte daling van 1,4% binnen Non-Food detailhandel markt in Nederland - NIQ
Description: De impact van winkelsluitingen zichtbaar binnen Non-Food detailhandel markt in Nederland, (online) groei wel zichtbaar in kwartaal 1 2021 tov 2020.
Allow: https://nielseniq.com/global/hu/news-center/2021/a-gfk-bevezeti-a-mesterseges-intelligencia-mi-altal-tamogatott-gfknewron-platformjat/
Title: A GfK bevezeti a mesterséges intelligencia (MI) által támogatott "gfknewron" platformját - NIQ
Description: A gfknewron segítségével maximalizálható az adatokra épülő üzleti növekedés, útmutatást nyújt a stratégiai tervezéshez és előre jelzésekhez.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/los-chilenos-y-el-amor-2/
Title: Los chilenos y el amor
Description: Los chilenos y el amor
Allow: https://nielseniq.com/global/es-latam/news-center/2020/radiografia-a-los-adultos-mayores-en-chile-2020/
Title: Radiografía a los adultos mayores en Chile 2020 - NIQ
Description: Uno de cada cinco hogares tiene a un adulto mayor como principal sostenedor. ¿Cómo es este segmento? ¿En qué creen? ¿Cómo conviven con la tecnología? ¿Cómo se comportan como consumidores? Estos son algunos de los aspectos contenidos en el informe de GfK Adimark.
Allow: https://nielseniq.com/global/pl/news-center/2015/polski-rynek-kosmetykow-dla-mezczyzn-wart-780-mln-zlotych/
Title: Polski rynek kosmetyków dla mężczyzn wart 780 mln złotych
Description: Według Panelu Indywidualnego GfK, od sierpnia 2014 do lipca 2015 r. konsumenci przeznaczyli ponad 780 mln zł na zakupy produktów dla mężczyzn do pielęgnacji twarzy i ciała, co stanowiło 1 proc. wzrost.
Allow: https://nielseniq.com/global/ro/news-center/2019/review-urile-consumatorilor-un-criteriu-important-la-cumparaturi/
Title: Review-urile consumatorilor, un criteriu important la cumpărături
Description: Rezultatele studiului GfK FutureBuy despre influenţa tehnologiei asupra comportamentului de cumpărare
Allow: https://nielseniq.com/global/jp/insights/report/2021/%E7%B1%B3%E5%9B%BD%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8By%E4%B8%96%E4%BB%A3%E3%80%81z%E4%B8%96%E4%BB%A3%E3%81%AE4%E4%BA%BA%E3%81%AB1%E4%BA%BA%E3%81%AF%E3%80%81ev%E3%83%86%E3%82%AF%E3%83%8E%E3%83%AD/
Title: 米国におけるY世代、Z世代の4人に1人は、EVテクノロジーが自動車購入の必須条件 - NIQ
Description: 米国におけるY世代※ (ジェネレーションY)、Z世代※(ジェネレーションZ)において、EV (Electric Vehicle) テクノロジーが自動車購買の必須条件と考えている人はこの2年間で2.5倍に増えた。また、今後の電気自動車普及へのカギは、急速充電設備とステーションの設置拡大である。
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-onpremis-trend/
Title: 닐슨아이큐(NIQ), 커지는 외식시장 속 고급 주류 소비는 신중 - NIQ
Description: 내 외식시장이 빠른 속도로 성장하고 있지만 고급 주류 업계로의 동반성장 효과는 미미한 것으로 나타났다. 글로벌 소비자 인텔리전스 기업 닐슨아이큐(NIQ)는 주류 시장 성장을 위해서는 △소비자 구매 동기에 대한 이해 △판매 전환이 높은 유통 채널 파악 △주종 및 브랜드 선택 기준 등에 대한 분석이 요구된다고 밝혔다.
Allow: https://nielseniq.com/global/jp/insights/report/2025/0403-beauty/
Title: 世界のビューティー市場 前年比7.3%増の成長 - NIQ ビューティーレポートを発表 - NIQ
Description: NIQ Japanは、世界のビューティーレポートを発表しました。2024年第三四半期の結果は世界的に好調であり、前年同時期比+7.3%の成長を遂げています(図:各エリア別ビューティ市場売上成長率）。
Allow: https://nielseniq.com/global/pl/insights/education/2023/jak-twoja-strategia-cenowa-moze-pomoc-ci-wyprzedzic-inflacje/
Title: Jak Twoja strategia cenowa może pomóc Ci wyprzedzić inflację - NIQ
Description: Inflacja uderzyła, a twoje koszty wzrosły. Jaki jest twój następny ruch? Oto zagadnienia, które pomogą Ci zdefiniować zwycięską strategię cenową.
Allow: https://nielseniq.com/global/kr/events/2024/driving-growth-during-economic-downturn/
Title: Driving growth during economic downturn - NIQ
Description: NIQ가 주최하는 "불황을 극복하는 데이터 기반 비즈니스 전략" 세미나에서는 불확실한 시장 상황에 효과적으로 대응하고 경쟁 우위를 확보할 수 있는 데이터 분석 방법을 알아봅니다.
Allow: https://nielseniq.com/global/jp/insights/report/2024/1212-fmcg/
Title: 世界68カ国を対象とした飲料市場調査で前年比5％成長を記録 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/cz/insights/education/2021/sach-mat-moudre-posuny-cen-a-promoci/
Title: Šach-mat: moudré posuny cen a promocí - NIQ
Description: Pro zajištění výhry na trhu není čas čekat. Neexistuje jiný lepší čas než nyní, aby Vaše firma měla správný produkt za správnou cenu, na správném místě a ve správný čas pro dosažení růstu.
Allow: https://nielseniq.com/global/cz/news-center/2019/studie-top-zamestnavatele-2019-skoda-auto-obhajila-pozici-nejzadanejsiho-zamestnavatele-vysokoskolaku/
Title: Studie TOP Zaměstnavatelé 2019: ŠKODA AUTO obhájila pozici nejžádanějšího zaměstnavatele vysokoškoláků
Description: Známe TOP Zaměstnavatele 2019. V již 8. ročníku této prestižní studie hlasovalo 11 577 studentů českých vysokých škol. JASNOU VOLBOU, tedy vítězem napříč obory, je pro české vysokoškoláky ŠKODA AUTO.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/diadelamujer-la-desigualdad-en-chile-tiene-cara-de-mujer-2/
Title: #DíadelaMujer: La desigualdad en Chile tiene cara de mujer
Description: Cada año durante marzo, miles de mujeres en todo Chile salen a marchar para reivindicar sus derechos y exigir total igualdad con respecto a los hombres. Los datos que hemos recolectado en los últimos años como GfK Adimark muestran claramente una situación desmejorada de las mujeres frente a los hombres.
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8C%E5%90%84%E7%A8%AE%E8%A6%8F%E7%A8%8B%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85%E3%80%8D/
Title: 「各種規程のご案内」
Description: ジーエフケー マーケティングサービス　ジャパン株式会社における各種規程をご案内いたします。
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8C%E3%82%AA%E3%83%BC%E3%83%AB%E3%82%B7%E3%83%BC%E3%82%BA%E3%83%B3%E3%82%BF%E3%82%A4%E3%83%A4%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%80%8D-%E3%83%89/
Title: 「オールシーズンタイヤに関する消費者調査」- ドライバーのオールシーズンタイヤに対する認知率は79%
Description: GfK Japanは、全国のドライバー約14,500名に対し、オールシーズンタイヤに関するインターネット調査を実施し、その結果を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E8%87%AA%E5%8B%95%E8%BB%8A%E7%94%A8%E3%83%90%E3%83%83%E3%83%86%E3%83%AA%E3%83%BC%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「自動車用バッテリーの購買行動調査」
Description: GfK Japanは、全国のドライバー約17,100名に対し、自動車用バッテリーに対する意識や購買行動に関するインターネット調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2017/sobrepeso-en-chile-percepcion-versus-realidad-2/
Title: Sobrepeso en Chile: Percepción versus realidad
Description: Estudio muestra importante brecha entre la existencia de sobrepeso y la percepción que las personas tienen de sí mismas.
Allow: https://nielseniq.com/global/cz/news-center/2019/60-procent-nakupu-mody-je-v-akci/
Title: 60 procent nákupů módy je v akci
Description: Výsledky nové studie GfK Fashion 2019
Allow: https://nielseniq.com/global/pl/news-center/2019/nieznaczna-poprawa-nastrojow-konsumentow/
Title: Nieznaczna poprawa nastrojów konsumentów
Description: Barometr Nastrojów Konsumenckich GfK, czyli syntetyczny wskaźnik ilustrujący aktualne nastroje wśród polskich konsumentów, był w listopadzie wyższy o 0,5 p.p. w stosunku do poprzedniego miesiąca i wyniósł 2,3.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BA%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C-2015-%D1%81/
Title: Споживчі настрої в Україні, квітень 2015: стабілізація на рівні 41,4
Description: У квітні 2015 року індекс споживчих настроїв (ІСН) дорівнює 41,4, що на 0,4 п. гірше ніж у березні. Погіршення оцінок поточного становища частково компенсувалося поліпшенням економічних очікувань
Allow: https://nielseniq.com/global/nl/insights/commentary/2023/gedurfd-consumentengericht-groei/
Title: Gedurfd. Consumentengericht. Groei. - NIQ
Description: Een groeistrategie als antwoord op economische stagflatie | Growth Architect | Lees onze blog!
Allow: https://nielseniq.com/global/es-latam/news-center/2020/los-chilenos-y-el-amor/
Title: Los chilenos y el amor
Description: Los chilenos y el amor
Allow: https://nielseniq.com/global/es-latam/news-center/2018/chile-desde-la-mirada-de-la-nueva-clasificacion-socioeconomica/
Title: Chile desde la mirada de la nueva clasificación socioeconómica
Description: Te invitamos a revisar la presentación de Carolina Cuneo, nuestra directora de Consultoría, sobre cómo se refleja la nueva clasificación socioeconómica en los hábitos y conductas de los chilenos.
Allow: https://nielseniq.com/global/cz/news-center/2019/spolecnosti-gfk-a-trax-navazuji-spolupraci-v-oblasti-technickeho-zbozi-a-zbozi-dlouhodobe-spotreby/
Title: Společnosti GfK a Trax navazují spolupráci v oblasti technického zboží a zboží dlouhodobé spotřeby
Description: GfK, globální lídr v oblasti průzkumu trhu technického zboží a zboží dlouhodobé spotřeby a společnost Trax, přední poskytovatel počítačových řešení oznámili, že spojí své síly a nabídnou výrobcům technického zboží a zboží dlouhodobé spotřeby novou úroveň digitálních poznatků, jež pomohou zlepšit prodejní výsledky kamenných obchodů.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D1%8E%D1%82%D0%B8%D0%B9-2014-%D0%BF%D0%BE%D0%B3/
Title: Споживчі настрої в Україні, лютий 2014: погіршення на 7,9 п. до 64,6
Description: У лютому 2014 року продовжилося погіршення споживчих настроїв українців. Індекс споживчих настроїв (ІСН) дорівнює 64,6, що на 7,9 пункту менше, ніж у січні. Це найнижчий рівень ІСН з березня 2011 року.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/aumenta-el-uso-de-video-movil-en-linea-en-mexico-2/
Title: Aumenta el uso de video móvil en línea en México
Description: Los mexicanos ahora están pasando mucho más tiempo en línea a través de sus dispositivos móviles. Los últimos datos de Crossmedia Visualizer de GfK muestran que la cantidad de tiempo que los mexicanos pasan en línea ha aumentado 15% del 2017 al 2018.
Allow: https://nielseniq.com/global/pl/news-center/2018/jedna-trzecia-polakow-znacznie-wczesniej-planuje-zakupy-zwiazane-ze-swietami-bozego-narodzenia/
Title: Jedna trzecia Polaków znacznie wcześniej planuje zakupy związane ze świętami Bożego Narodzenia
Description: Z raportu GfK poświęconego identyfikacji zwyczajów związanych z obchodzeniem Świąt Bożego Narodzenia wynika, iż 27 proc. Polaków planuje zakupy świąteczne z kategorii FMCG przynajmniej miesiąc przed Świętami lub nawet wcześniej. Odsetek ten wzrasta do blisko 40 proc. w przypadku kupowania konkretnych prezentów pod choinkę.
Allow: https://nielseniq.com/global/nl/news-center/2020/persbericht-gfk-trends-in-digitale-media-2020/
Title: Persbericht GfK: Trends in Digitale Media 2020
Description: Podcasts en Digital Home Assistants laten in 2019 een flinke verschuiving zien in het Nederlandse audiolandschap.
Allow: https://nielseniq.com/global/pl/insights/report/2017/indywidualne-podejscie-do-klienta-korzystnie-wplywa-na-postrzeganie-marki-i-jej-doswiadczanie/
Title: Indywidualne podejście do klienta korzystnie wpływa na postrzeganie marki i jej doświadczanie
Description: Współcześni klienci doceniają personalizację. Lubią, kiedy sprzedawcy działający w internecie polecają im produkty i usługi, które mogą odpowiadać ich preferencjom. Atrakcyjna jest dla nich również możliwość kształtowania oferty produktów i usług lub dzielenia się swoimi uwagami na ich temat.
Allow: https://nielseniq.com/global/pl/news-center/2019/demand-forecast-overview-nowe-zrodlo-wiedzy-dla-producentow-i-detalistow/
Title: Demand Forecast Overview – nowe źródło wiedzy dla producentów i detalistów
Description: Instytut GfK udostępnił platformę analityczną GfK Demand Forecast Overview. Zasilana danymi z 425 tys. sklepów, umożliwia producentom i handlowcom z sektora dóbr trwałych i elektroniki konsumenckiej optymalizowanie łańcucha dostaw.
Allow: https://nielseniq.com/global/kr/insights/report/2025/%ED%95%9C%EA%B5%AD-%EC%98%A8%ED%94%84%EB%9D%BC%EB%AF%B8%EC%8A%A4-%EC%86%8C%EB%B9%84%EC%9E%90-%EB%8F%99%ED%96%A5-%EB%B3%B4%EA%B3%A0%EC%84%9C-2025%EB%85%84-4%EC%9B%94/
Title: 한국 온프라미스 소비자 동향 보고서: 2025년 4월 - NIQ
Description: 전 세계 음료 주류(BevAl) 업계에서 신뢰와 검증을 받은 NIQ의 월간 온프레미스 소비자 펄스 보고서는 바, 레스토랑, 펍 및 기타 온프레미스 채널에 대한 신속한 ‘온도 체크’ 역할을 합니다. 이 보고서는 음료 공급업체, 제조업체 및 운영자에게 최고의 툴에서 도출된 중요한 데이터와 인사이트를 제공합니다.
Allow: https://nielseniq.com/global/pl/news-center/2017/agnieszka-sora-nowym-prezesem-ofbor/
Title: Agnieszka Sora nowym prezesem OFBOR
Description: Walne Zgromadzenie Przedstawicieli OFBOR (Organizacja Firm Badania Opinii i Rynku) wybrało Agnieszkę Sorę prezesem zarządu organizacji. Nowo wybrana prezes zastąpiła na tym stanowisku Elżbietę Gorajewską, która przewodziła pracom OFBOR przez minione cztery lata. Agnieszka Sora od ponad 20 lat zarządza instytutem GfK Polonia, od 2014 roku pełni rolę Sub Regional Managera Eastern Europe w Grupie GfK, jest także członkiem ESOMAR Disciplinary Committee.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-factores-de-decision-sobre-que-comer-o-beber/
Title: #GfKGlobal: Factores de decisión sobre qué comer o beber
Description: Casi la mitad de los consumidores informan que "bajo o ningún contenido de azúcar" y "exento de ingredientes OGM" son factores muy importantes o extremadamente importantes al decidir que alimento o bebida ingerirán o beberán. Estos factores encabezan la lista, ligeramente por delante de factores como bajo contenido de sal, origen orgánico, bajo contenido de grasa o enriquecido con vitaminas o minerales.
Allow: https://nielseniq.com/global/ro/news-center/2019/cresterea-economica-si-a-puterii-de-cumparare-nu-sunt-suficiente-pentru-a-obtine-increderea-consumatorilor/
Title: Creșterea economică şi a puterii de cumpărare nu sunt suficiente pentru a obţine încrederea consumatorilor
Description: Pe parcursul anului 2018, consumatorii nu au mai redobândit încrederea în economie pe care au avut-o în 2017. Prin urmare, indicatorul Climatului de Consum măsurat de GfK este încă negativ, situat în zona de pesimism (-20.7).
Allow: https://nielseniq.com/global/pl/news-center/2015/najczestsze-przyczyny-wywolujace-stres/
Title: Najczęstsze przyczyny wywołujące stres
Description: Najczęstszymi przyczynami stresu na świecie są pieniądze, wewnętrzna presja i brak snu. Stres Polaków także głównie wywoływany przez pieniądze (37,5 proc. deklaracji), a w dalszej kolejności przez nadmiar obowiązków w pracy (24 proc.), brak czasu na realizację własnych zainteresowań (24 proc.), zdrowie (23 proc.) oraz presję własną (22 proc.).
Allow: https://nielseniq.com/global/th/insights/report/2024/%E0%B8%84%E0%B9%89%E0%B8%99%E0%B8%9E%E0%B8%9A%E0%B8%9E%E0%B8%A5%E0%B8%B1%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%8B%E0%B8%B7%E0%B9%89%E0%B8%AD%E0%B8%94%E0%B9%89%E0%B8%A7/
Title: ค้นพบพลังของการซื้อด้วยการตัดสินใจซื้อแบบฉับพลันของผู้บริโภค - NIQ
Description: ค้นพบตัวกระตุ้นเชิงจิตวิทยาที่ทำให้ผู้บริโภคชาวไทยเพิ่มการใช้จ่ายหรือซื้อของแบบฉับพลันเพื่อช่วยเพิ่มยอดขาย
Allow: https://nielseniq.com/global/es-latam/news-center/2019/volumen-3-estudio-chile-come-sano-2/
Title: Volumen 3 Estudio Chile Come Sano
Description: Estudio “Chile Come Sano” realizado por Jumbo y GfK Adimark reveló que 25% de los hombres y mujeres prefiere cocinar en la casa para conseguir una dieta balanceada. Este hábito se presenta con más fuerza en millennials y segmentos altos.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/microestudio-papas-chilenos/
Title: #Microestudio: Papás chilenos
Description: ¿Cómo son los papás chilenos?¿Cómo viven? ¿En qué creen? ¿Cuán satisfechos están con su vida familiar? ¿Cómo viven la crianza?
Allow: https://nielseniq.com/global/pl/news-center/2017/co-kupuja-dzieci-w-polsce-gfk/
Title: Dzieci w wieku 5-17 lat w Polsce najczęściej kupują napoje, słodycze i przekąski i wydają na nie miesięcznie około 285 mln zł
Description: W Polsce niemal 80 % dzieci w wieku 5-17 lat samodzielnie kupuje artykuły spożywcze. Większość z nich dysponuje własnym kieszonkowym. Dowiedz się więcej!
Allow: https://nielseniq.com/global/es-latam/news-center/2017/las-mujeres-chilenas-en-cifras-2/
Title: Las mujeres chilenas en cifras
Description: En el Día Internacional de la Mujer te contamos cómo se sitúan las mujeres en diversos ámbitos.
Allow: https://nielseniq.com/global/pl/news-center/2019/w-ubieglym-roku-wartosc-globalnej-sprzedazy-smartfonow-wyniosla-552-mld-usd/
Title: W ubiegłym roku wartość globalnej sprzedaży smartfonów wyniosła 552 mld USD
Description: Warszawa, 28 lutego 2019 r. – Smartfony, telefony komórkowe, inteligentne zegarki oraz opaski z udziałem na poziomie 44 proc. w rynku technicznych dóbr konsumpcyjnych (TCG – technical consumer goods), wciąż napędzają ten rynek, którego wartość wyniosła w ub.r. 1,2 mld USD. I mimo, iż ilościowo globalny popyt na smartfony r/r obniżył się o 3 proc., do 1,44 mld urządzeń, to wartość sprzedaży wzrosła i osiągnęła 522 mld USD.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/opiniongfk-cyber-que-2/
Title: #OpinionGfK: ¿Cyber qué?
Description: "El comercio electrónico en Perú crece constantemente en el país. En los mercados de productos durables (tecnología, electrodomésticos, muebles, etc.) ya está en un 5% a 6% de la venta total del canal moderno. Solo seguirá subiendo." - Hernán Chaparro, Country Manager GfK Perú
Allow: https://nielseniq.com/global/sk/news-center/2019/solidne-vysledky-trhu-technickeho-spotrebneho-tovaru-na-slovensku-2/
Title: Solídne výsledky trhu technického spotrebného tovaru na Slovensku.
Description: Trh technického spotrebného tovaru rástol v prvom kvartáli o 8 percent oproti rovnakému obdobiu minulého roka.
Allow: https://nielseniq.com/global/pl/news-center/2017/sklepy-dyskontowe-glownym-miejscem-zakupow-produktow-fmcg-w-polsce/
Title: Sklepy dyskontowe głównym miejscem zakupów produktów FMCG w Polsce
Description: Niemal 60 proc. polskich nabywców wskazuje sklepy dyskontowe jako główne miejsce zakupów produktów FMCG. Nieznacznie zmalało zainteresowanie małymi sklepami spożywczymi (18 proc. w 2016 wobec 21 proc. w 2015). Pozycja hipermarketów i supermarketów utrzymuje się na stabilnym poziomie (odpowiednio 16 i 8 proc.).
Allow: https://nielseniq.com/global/es-latam/news-center/2020/articulos-de-cocina-cobran-protagonismo-en-tiempos-de-pandemia/
Title: Artículos de cocina cobran protagonismo en tiempos de pandemia
Description: El ticket reducido y la necesidad de pasar más tiempo en la cocina, fueron algunos determinantes para que productos como licuadoras y ollas arroceras presenten un incremento en su demanda.
Allow: https://nielseniq.com/global/pl/news-center/2017/sklepy-drogeryjno-kosmetyczne-najwazniejsze-w-zakupach-kosmetykow-i-produktow-pioraco-czyszczacych-dokonywanych-przez-seniorow/
Title: Sklepy drogeryjno-kosmetyczne najważniejsze w zakupach kosmetyków i produktów piorąco-czyszczących dokonywanych przez seniorów
Description: Co trzecia złotówka przeznaczana przez seniorów na kosmetyki i produkty piorąco-kosmetyczne jest wydawana w sklepach drogeryjno-kosmetycznych. W porównaniu do sytuacji sprzed 5 lat, największy wzrost udziału w wydatkach seniorów na te kategorie odnotowano w przypadku zakupów online (o 204 proc.) oraz dyskontów (o 45 proc.).
Allow: https://nielseniq.com/global/pl/insights/multimedia/2022/webinar-przeszlosc-terazniejszosc-i-przyszlosc-fmcg-w-polsce/
Title: Webinar – Przeszłość, teraźniejszość i przyszłość FMCG w Polsce - NIQ
Description: FMCG ma obecnie do czynienia z wyzwaniami, które mają bezpośredni wpływ na doświadczenia konsumentów, planowanie przyszłości przedsiębiorstwa i realizację sprzedaży detalicznej.
Allow: https://nielseniq.com/global/pl/news-center/2019/gfk-rozwija-oferte-analityczna-skierowana-do-sieci-handlowych/
Title: GfK rozwija ofertę analityczną skierowaną do sieci handlowych
Description: Instytut GfK prowadzi analizy, których celem jest optymalizacja efektywności działań biznesowych sieci handlowych. Oferowane usługi dostarczają wnikliwe informacje na temat zależnych od lokalizacji czynników mających wpływ na rynkowe powodzenie placówek sklepowych, obszarów sprzedaży, grup docelowych, a także sieci detalicznych i dystrybucyjnych.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy-4/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Perú Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/pl/insights/report/2019/oswiadczenie-gfk-polonia-wyniki-rynkowe-marki-huawei/
Title: Oświadczenie GfK Polonia
Description: Instytut GfK Polonia odpowiadając na zapytania dziennikarzy i podmiotów branżowych dotyczących informacji o wynikach rynkowych marki Huawei.
Allow: https://nielseniq.com/global/nl/news-center/2021/dpg-media-mediahuis-en-hearst-bereiken-met-hun-online-video-content/
Title: DPG Media, Mediahuis en Hearst bereiken met hun Online Video Content - NIQ
Description: Uit de nieuwste oktobercijfers uit het bereiksonderzoek GXL DAM DPG Media, Mediahuis en Hearst bereiken met Online Video Content g 8,1 miljoen mensen
Allow: https://nielseniq.com/global/tr/news-center/2019/tuketici-teknolojisi-urunleri-pazari-dorduncu-ceyrekte-07-buyudu/
Title: Tüketici teknolojisi ürünleri pazarı dördüncü çeyrekte %0,7 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2018’in dördüncü çeyreğinde bir önceki yılın aynı dönemine göre %0,7’lik bir büyüme performansı ile 14,9 milyar TL ciro değeri elde etti.
Allow: https://nielseniq.com/global/jp/insights/analysis/2024/%E5%BF%83%E3%81%A8%E7%89%A9%E8%B3%AA%E3%82%92%E3%81%A4%E3%81%AA%E3%81%90/
Title: 心と物質をつなぐ - NIQ
Description: NIQ の新しいレポート「Connecting Mind & Matter」は、日用品企業が発言と実行のギャップをどのように埋めて支出の増加を引き出すことができるかを明らかにしています。
Allow: https://nielseniq.com/global/pl/insights/analysis/2023/optymalizujesz-dystrybucje-produktow-zacznij-tutaj/
Title: Optymalizujesz dystrybucję produktów? Zacznij tutaj. - NIQ
Description: Dystrybucja produktów FMCG lub CPG jest kosztowna. To są 3 powody, dla których warto wdrożyć strategię! Poniżej znajdziesz wszystko, co musisz wiedzieć o dystrybucji produktów i jak opracować najlepszy plan dla swojej marki.
Allow: https://nielseniq.com/global/pl/news-center/2016/proces-decyzyjny-prowadzacy-konsumenta-do-sklepu-online-badz-offline-bardziej-zlozony-i-niejednoznaczny/
Title: Proces decyzyjny prowadzący konsumenta do sklepu online bądź offline bardziej złożony i niejednoznaczny
Description: Za główne czynniki wpływające na decyzję o zakupach online przyjęło się uznawać oszczędność pieniędzy i czasu oraz wybór towarów, w szczególności dostęp do tzw. „długiego ogona”. Z kolei na decyzję o zakupach w sklepie tradycyjnym wpływać miały lepsze doświadczenia w bezpośrednim kontakcie i możliwość natychmiastowego zabrania zakupów do domu. Z badania GfK FutureBuy wynika jednak, iż podział ten nie jest tak jednoznaczny i prosty, jak jeszcze do niedawna mogło się wydawać.
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-kwietniu-2023/
Title: Nastroje konsumenckie Polaków w kwietniu 2023 - NIQ
Description: GfK: wiosna przyniosła lekką poprawę nastrojów konsumenckich
Allow: https://nielseniq.com/global/jp/insights/report/2025/0128-entertainment/
Title: アニメ視聴後に購入したグッズは「アパレル:Tシャツ（68%）」が1位 ー 米国におけるアニメ作品クイックトラッキング調査レポート ー - NIQ
Description: NIQ/GfK Japanは、米国のアニメユーザーにおける日本のアニメ作品の浸透度(認知～MD購入)、視聴実態(視聴方法、利用サービス)や視聴きっかけとその後の行動などが把握できる調査「Trend Tracking Survey」の第三回レポートを発表した。
Allow: https://nielseniq.com/global/ua/news-center/2019/%D1%87%D0%BE%D1%80%D0%BD%D0%B0-%D0%BF%D1%8F%D1%82%D0%BD%D0%B8%D1%86%D1%8F-%D1%82%D0%B0-%D0%B4%D0%B5%D0%BD%D1%8C-%D0%BE%D0%B4%D0%B8%D0%BD%D0%B0%D0%BA%D1%96%D0%B2/
Title: «Чорна п’ятниця» та «День одинаків»: Продажів більше, ніж на Різдво та у січні
Description: Продажі під час тижня «Чорної п'ятниці» вже перевищують доходи Різдва у Великобританії, Франції, Німеччині, Італії, Іспанії, Польщі та Бразилії.
Allow: https://nielseniq.com/global/cz/news-center/2019/v-roce-2018-dosahl-celosvetovy-prodej-chytrych-telefonu-522-miliard-usd/
Title: V roce 2018 dosáhl celosvětový prodej chytrých telefonů 522 miliard USD
Description: V roce 2018 dosáhl celosvětový prodej chytrých telefonů 522 miliard USD
Allow: https://nielseniq.com/global/es-latam/news-center/2020/consumer3d-peru/
Title: CONSUMER3D Peru
Description: Marcas y estilos de vida de los peruanos.
Allow: https://nielseniq.com/global/nl/news-center/2023/online-bereik-van-stemwijzer-en-kieskompas-hoger-dan-bij-voorgaande-tweede-kamerverkiezingen/
Title: Online bereik van StemWijzer en Kieskompas hoger dan bij voorgaande Tweede Kamerverkiezingen - NIQ
Description: In vergelijking met 2021 hebben er in de twee weken voorafgaand aan de Tweede Kamerverkiezingen ruim 600- duizend meer personen gebruik gemaakt van de online kieswijzers.
Allow: https://nielseniq.com/global/pl/news-center/2020/istotny-spadek-nastrojow-konsumentow/
Title: Istotny spadek nastrojów konsumentów
Description: Warszawa, 28 lutego 2020 r. – Po niewielkiej styczniowej poprawie w lutym odnotowano istotne pogorszenie nastrojów konsumentów.
Allow: https://nielseniq.com/global/hu/news-center/2019/az-okostelefonok-globalis-forgalma-2018-ban-elerte-az-522-milliard-dollart/
Title: Az okostelefonok globális forgalma 2018-ban elérte az 522 milliárd dollárt
Description: Jóllehet, az okostelefonok iránt mutatkozó globális kereslet 2018-ban 3 százalékkal 1,44 milliárd darabra mérséklődött, az forgalom nem lanyhult és értékben elérte az 522 milliárd dollárt.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D0%B2%D0%B6%D0%B5-%D0%BF%D0%BE%D0%BB%D0%BE%D0%B2%D0%B8%D0%BD%D0%B0-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%86%D1%96%D0%B2-%D0%BA%D0%BE%D1%80%D0%B8%D1%81%D1%82%D1%83%D1%8E%D1%82%D1%8C%D1%81%D1%8F/
Title: Вже половина українців користуються інтернетом; дві третини з них – в соціальних мережах
Description: На кінець 2013 року 50% українців віком старше 16 років регулярно користувались Інтернетом, що на 6 п.п. більше порівняно до аналогічного періоду 2012 року.
Allow: https://nielseniq.com/global/pl/news-center/2016/przecietne-gospodarstwo-domowe-kupuje-rocznie-blisko-6-kg-swiezych-ryb/
Title: Przeciętne gospodarstwo domowe kupuje rocznie blisko 6 kg świeżych ryb
Description: Według danych Panelu Gospodarstw Domowych GfK w skali roku polskie gospodarstwa domowe przeznaczają na zakup ryb świeżych ponad 1,4 miliarda złotych. W porównaniu do analogicznego okresu sprzed roku kwota ta wzrosła o ponad 6 proc.
Allow: https://nielseniq.com/global/cz/insights/report/2016/gfk-czech-consumer-values/
Title: GfK CZECH CONSUMER VALUES
Description: Studie GfK CZECH CONSUMER VALUES nabízí základní pohled na hodnoty, postoje a životní styl českých spotřebitelů. Pomůže Vám tak pochopit, v čem je český zákazník jedinečný ve srovnání se světem.
Allow: https://nielseniq.com/global/ua/insights/report/2017/%D0%B2%D1%96%D0%B4%D0%BA%D1%80%D0%B8%D1%82%D1%96-%D0%B2%D0%B0%D0%BA%D0%B0%D0%BD%D1%81%D1%96%D1%97-gfk-ukraine/
Title: Відкриті вакансії GfK Ukraine
Description: Робота в GfK Ukraine
Allow: https://nielseniq.com/global/nl/news-center/2023/reisbranche-bereikt-online-meer-personen-dan-pre-corona/
Title: Reisbranche bereikt online meer personen dan pre-corona - NIQ
Description: Online bereik reisbranchemerken groeit naar 8,6 miljoen personen in februari 2023. Na de magere jaren met reisbeperkingen is het online bereik van de reisbranchemerken in februari 2023 hoger dan pre-corona; ruim 8,6 miljoen unieke personen bezochten één of meerdere websites/apps uit de reisbranche (GfK GXL DAM, 57,5%, 8.632.000 personen van 13 jaar en ouder). Ten opzichte van een jaar eerder is dat een stijging van 25%, ofwel 1.677.000 personen.
Allow: https://nielseniq.com/global/pl/insights/report/2019/platny-staz-w-dziale-badan-marki-i-reklamy-gfk-polonia/
Title: Płatny staż w dziale badań marki i reklamy GfK Polonia
Description: Chcesz zrobić karierę w badaniach marketingowych? Masz analityczny umysł i z łatwością wyciągasz wnioski z danych? Interesuje Cię marketing i reklama? Chcesz mieć wpływ na decyzje strategiczne i marketingowe największych graczy na polskim rynku? Rozpocznij pracę w jednej z najlepszych agencji badań marketingowych na świecie i zdobądź doświadczenie zawodowe.
Allow: https://nielseniq.com/global/kr/insights/infographic/2022/%ED%8E%B8%EC%9D%98%EC%A0%90%EC%9D%98-%EC%84%B1%EC%9E%A5%EC%9D%80-%ED%98%84%EC%9E%AC%EC%A7%84%ED%96%89%ED%98%95%EC%9E%85%EB%8B%88%EB%8B%A4/
Title: 편의점의 성장은 현재진행형입니다 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/jp/insights/analysis/2024/us-eu-food-beverage/
Title: 世界に羽ばたく企業の為に - NIQ
Description: NIQは世界に羽ばたく企業を応援します。世界90カ国以上に拠点を持つ私達NIQが貴社の成長をサポートします。
Allow: https://nielseniq.com/global/hu/news-center/2022/az-online-a-premiumosodas-es-a-stayhome-befolyasolta-a-tcg-piacot/
Title: Az online, a prémiumosodás és a Stay@Home befolyásolta a TCG piacot - NIQ
Description: 2021 számos kihívás elé állította az iparágat. Ennek ellenére a TCG piac 2021-ben, 18,1 százalékos, 646 mrd USD-ra emelkedő bevételnövekedést produkált
Allow: https://nielseniq.com/global/cz/insights/multimedia/2021/bourani-cenovych-mytu-primel-covid-spotrebitele-aby-vice-porovnavali-ceny/
Title: Bourání cenových mýtů: přiměl Covid spotřebitele, aby více porovnávali ceny? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/nl/news-center/2023/online-bereik-sportnieuws-groeit-verder/
Title: Online bereik sportnieuws groeit verder - NIQ
Description: 7,4 miljoen unieke gebruikers bezoeken sportnieuws gerelateerde websites en apps in mei.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ventas-globales-de-telefonos-inteligentes-alcanzaron-522-mil-millones-en-2018/
Title: Ventas globales de teléfonos inteligentes alcanzaron $522 mil millones en 2018
Description: Aunque la demanda disminuyó, el alza en las ventas totales se debe al impulso dado por el segmento premium de teléfonos inteligentes.
Allow: https://nielseniq.com/global/pl/news-center/2017/dbanie-o-urode-jest-dla-polakow-bardzo-wazne/
Title: Dbanie o urodę jest dla Polaków bardzo ważne
Description: Ta aktywność zajmuje nam przeciętnie niemal 5 godzin tygodniowo. To prawie o godzinę więcej niż średnia światowa. Dobrze wyglądać chce 44 proc. Polaków.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BA%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C-2014-%D0%BF/
Title: Споживчі настрої в Україні, квітень 2014: погіршення на 5,5 п. до 61,0
Description: Після зростання в березні, квітень приніс погіршення споживчих настроїв на фоні загострення ситуації на Сході країни. Індекс споживчих настроїв знизився на 5,5 пункту до 61,0.
Allow: https://nielseniq.com/global/pl/news-center/2022/nastroje-konsumenckie-polakow-w-lutym-2022/
Title: Nastroje konsumenckie Polaków w lutym 2022 - NIQ
Description: W lutym br. firma GfK odnotowała w Polsce nieznaczną poprawę wskaźnika nastrojów konsumenckich.
Allow: https://nielseniq.com/global/tr/news-center/2019/baykus-odulleri-toreninde-gfk-5-baykus-ile-odullendirildi/
Title: Baykuş Ödülleri töreninde GfK 5 baykuş ile ödüllendirildi...
Description: Türkiye Araştırmacılar Derneği’nin, araştırma sektöründeki başarılı pazarlama ve sosyal araştırma projelerini ödüllendirmek için bu yıl yedinci kez düzenlediği Baykuş Ödülleri Töreni 3 Eylül 2019 akşamı Four Seasons Hotel Bosphorus’ta gerçekleştirildi. GfK 4 iş ortağı ile birlikte Alışverişçi, Sosyal, Metodik, Usta ve Vizyoner olmak üzere toplam beş kategoride 3 altın ve 2 bronz ödüle layık görüldü.
Allow: https://nielseniq.com/global/nl/news-center/2020/nieuwe-omzet-records-tijdens-black-friday-editie-2020-in-nederland/
Title: Nieuwe omzet records tijdens Black Friday editie 2020 in Nederland - NIQ
Description: Nederlandse markt voor technologische consumenten producten blijft onverminderd hard groeien, Black Friday 2020 laat nieuwe records in verkopen zien!
Allow: https://nielseniq.com/global/hu/insights/education/2022/a-sikeres-valasztekoptimalizalas-a-2022-es-kihivasok-tukreben/
Title: A sikeres választékoptimalizálás a 2022-es kihívások tükrében - NIQ
Description: Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.
Allow: https://nielseniq.com/global/nl/news-center/2025/jongeren-passen-koffieritueel-aan-door-stijgende-prijzen/
Title: Jongeren passen koffieritueel aan door stijgende prijzen - NIQ
Description: Uit recent onderzoek van NIQ blijkt dat jongeren actief op zoek gaan naar alternatieven door stijgende koffieprijzen.
Allow: https://nielseniq.com/global/jp/legal/%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E3%83%9D%E3%83%AA%E3%82%B7%E3%83%BC/
Title: プライバシーポリシー - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/optimiza-tu-marketing-mix/
Title: Optimiza tu Marketing Mix
Description: Hoy en día nos enfrentamos a un consumidor que está siempre conectado y expuesto tanto a medios tradicionales (TV, Radio, Vía Pública y prensa escrita) como a medios digitales (social, search, videos, etc), lo cual hace que cada día las decisiones de marketing se vuelvan más complejas a la hora de invertir. Optimiza tu Marketing Mix con nuestro Marketing Mix Modelling.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/se-anuncia-nuevo-managing-director-para-gfk-peru-2/
Title: Se anuncia nuevo Managing Director para GfK Perú
Description: GfK anuncia como nuevo Managing Director a Felipe Armijo y se explica un poco sobre la nueva visión de la compañía alemana.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-gamer-ventas-de-consolas-crecen-por-sobre-los-tres-digitos-durante-agosto/
Title: Día del Gamer: Ventas de consolas crecen por sobre los tres dígitos durante agosto - NIQ
Description: De acuerdo a datos de GfK Adimark, la pandemia ha tenido un impacto muy positivo en el mercado de las consolas de videojuegos, cuyas ventas la semana pasada mostraron un aumento de 232% comparado al mismo periodo del año anterior.
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-%EA%B5%AD%EB%82%B4-%EC%97%90%EC%8A%A4%ED%94%84%EB%A0%88%EC%86%8C-%EB%A8%B8%EC%8B%A0-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 국내 에스프레소 머신 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 1~5월의 국내 에스프레소 머신 시장의 매출 금액이 전년 동기간 대비 18% 성장한 628억원을 기록한 것으로 나타났다.
Allow: https://nielseniq.com/global/kr/news-center/2019/gfk-%EC%A0%84%EC%9E%90%EC%A0%9C%ED%92%88-%EC%A3%BC%EA%B0%84-%ED%8C%90%EB%A7%A4-%EB%8D%B0%EC%9D%B4%ED%84%B0-%EC%A0%9C%EA%B3%B5gfk/
Title: GfK, 전자제품 주간 판매 데이터 제공
Description: GfK는 고객사의 전략적이고 빠른 의사 결정을 위해 전자 제품의 판매 데이터를 주간 단위로 제공한다고 밝혔다.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-de-la-madre-2020/
Title: Dia de la Madre 2020
Description: Microestudio sobre las madres chilenas.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/los-chilenos-y-sus-mascotas-2/
Title: Los chilenos y sus mascotas
Description: Los chilenos y sus mascotas
Allow: https://nielseniq.com/global/pl/news-center/2018/innowacje-i-rynki-wschodzace-ksztaltuja-wartosc-sprzedazy-duzego-agd/
Title: Innowacje i rynki wschodzące kształtują wartość sprzedaży dużego AGD
Description: W ciągu pierwszych sześciu miesięcy 2018 roku globalny rynek dużego AGD zanotował wzrost o 3,5 proc. Według prognoz GfK całkowita sprzedaż na rynku w ciągu roku wyniesie 178 mld euro, co oznacza wzrost o 2,2 proc. wobec roku ubiegłego (przy założeniu stałego kursu euro). Główne czynniki kształtujące wzrost na rynku dużego AGD to urządzenia wielofunkcyjne, łączność, sprzedaż internetowa i wysoka dynamika sprzedaży na rynkach wschodzących.
Allow: https://nielseniq.com/global/hu/news-center/2020/online-kereskedelem-erosodese-hagyomanyos-kereskedelem-gyengulese/
Title: Online kereskedelem erősödése, hagyományos kereskedelem gyengülése
Description: A fogyasztók körében új környezettudatosság alakul ki, és a fenntarthatóság kérdése egyre fontosabb szerepet játszik.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%87%D0%B5%D1%80%D0%B2%D0%B5%D0%BD%D1%8C-2014-%D0%BF/
Title: Споживчі настрої в Україні, червень 2014: покращення до 68,4
Description: В червні 2014 року споживчі настрої в Україні поліпшилися до найвищого рівня з січня. За співставною з попередніми хвилями вибіркою (вік 16-59) індекс споживчих настроїв (ІСН) склав 68,4, за новою вибіркою (вік 16+) – 66,1.
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-marcu-2023/
Title: Nastroje konsumenckie Polaków w marcu 2023 - NIQ
Description: GfK: nastroje Polaków niezmiennie złe
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8Cgfk-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E3%80%81%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%82%AC%E3%83%AC%E3%83%BC%E3%82%B8%E3%81%A8%E5%8D%94%E6%A5%AD%E3%81%97%E3%80%81%E5%AE%B6%E9%9B%BB/
Title: 「GfK ジャパン、デジタルガレージと協業し、家電メーカー向け広告ソリューションの提供を開始」
Description: GfK Japanは、株式会社デジタルガレージ(DG)と協業し、家電メーカー向け広告効果測定ソリューションの提供を開始いたします。
Allow: https://nielseniq.com/global/pl/news-center/2019/certyfikat-pkjbi-dla-gfk-polonia-2/
Title: Certyfikat PKJBI dla GfK Polonia
Description: W dniu 23 stycznia 2019 r. Zarząd OFBOR podjął decyzję o wydaniu firmie GfK Polonia Sp. z o.o. certyfikatu Programu Kontroli Jakości Bezpieczeństwa Informacji na rok 2019.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/ewolucja-msp-w-unii-europejskiej/
Title: Ewolucja MŚP w Unii Europejskiej - NIQ
Description: MŚP w Unii Europejskiej są doceniane za przyczynianie się do wzrostu gospodarczego
Allow: https://nielseniq.com/global/kr/insights/commentary/2024/niq-fmcg-trend-report-press/
Title: 고물가 속 유통가 ‘요노’ 트렌드 확산…“웰니스 열풍도 지속” - NIQ
Description: 사회적 소비 심리 위축으로 '요노(YONO)' 트렌드가 확산되고 있다. 실용성과 절제된 소비를 추구하는 요노족의 증가로 유통시장의 지형이 변화하고 있으며, 동시에 건강에 대한 소비자 관심은 여전히 높아 웰니스 제품의 성장세가 두드러진다.
Allow: https://nielseniq.com/global/pl/news-center/2020/prognozy-sprzedazy-na-rynkach-elektroniki-uzytkowej-agd-rtv/
Title: Prognozy sprzedaży na rynkach elektroniki użytkowej, AGD, RTV - NIQ
Description: Prognozy sprzedaży na rynkach elektroniki użytkowej, AGD, RTV, Polska, świat
Allow: https://nielseniq.com/global/ua/news-center/2021/%D0%BF%D1%80%D0%B5%D1%81-%D1%80%D0%B5%D0%BB%D1%96%D0%B7-gfk-ukraine-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96-%D1%82%D0%B5%D1%85%D0%BD%D1%96%D0%BA%D0%B8-%D0%BD%D0%B0-%D1%87%D0%BE%D1%80%D0%BD%D1%83/
Title: Прес-реліз GfK Ukraine: продажі техніки на "Чорну п'ятницю" - NIQ
Description: Дані GfK Ukraine про продажі техніки під час розпродажів "Чорної п'ятниці"
Allow: https://nielseniq.com/global/pl/news-center/2018/nowa-swiecka-tradycja-polacy-coraz-chetniej-ulegaja-pokusom-black-friday-i-cyber-monday/
Title: Nowa świecka tradycja – Polacy coraz chętniej ulegają pokusom Black Friday i Cyber Monday
Description: Black Friday, Cyber Monday oraz zakupy świąteczne stanowią dla detalistów i producentów ostatnią prostą w handlowym maratonie roku. Ze względu na rosnący udział zakupów dokonywanych za pomocą urządzeń mobilnych na tym etapie istotną rolę odegra kanał sprzedaży online, z każdym rokiem coraz ważniejszy element w strategii omnichannel.
Allow: https://nielseniq.com/global/pl/news-center/2015/polacy-coraz-chetniej-kupuja-makarony-pelnoziarniste-i-kolorowe/
Title: Polacy coraz chętniej kupują makarony pełnoziarniste i kolorowe
Description: W 2014 r. rynek makaronów w Polsce zanotował 2-procentowy wzrost.
Allow: https://nielseniq.com/global/vi/insights/education/2021/co-hoi-nao-cho-su-sang-tao-hoat-dong-khuyen-mai-cho-cac-dip-le-trong-dai-dich/
Title: Cơ hội nào cho sự sáng tạo hoạt động khuyến mãi cho các dịp lễ trong đại dịch? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/insights/multimedia/2021/obalanie-mitow-na-temat-cen-czy-covid-sklonil-konsumentow-do-czestszego-porownywania-cen/
Title: Obalanie mitów na temat cen: czy Covid skłonił konsumentów do częstszego porównywania cen? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/diadelamujer-la-desigualdad-en-chile-tiene-cara-de-mujer/
Title: #DíadelaMujer: La desigualdad en Chile tiene cara de mujer
Description: Cada año durante marzo, miles de mujeres en todo Chile salen a marchar para reivindicar sus derechos y exigir total igualdad con respecto a los hombres. Los datos que hemos recolectado en los últimos años como GfK Adimark muestran claramente una situación desmejorada de las mujeres frente a los hombres.
Allow: https://nielseniq.com/global/cz/news-center/2015/evropsky-trh-s-velkymi-domacimi-spotrebici-je-na-vzestupu/
Title: Evropský trh s velkými domácími spotřebiči je na vzestupu
Description: Výsledky průzkumu světového trhu s velkými domácími spotřebiči společnosti GfK za první pololetí roku 2015
Allow: https://nielseniq.com/global/pl/news-center/2019/gfk-rozwija-narzedzia-do-optymalizacji-marki-i-reklamy/
Title: GfK rozwija narzędzia do optymalizacji marki i reklamy
Description: GfK oferuje zintegrowany system narzędzi badawczych do optymalizacji marki i reklamy, oparty na dopełniających się wskaźnikach i analizach. Rozwiązania pozwalają prognozować skuteczność komunikatów reklamowych przed ich emisją, a także ocenić całościowy wpływ kampanii reklamowej, pogłębiając informacje o kondycji marki.
Allow: https://nielseniq.com/global/kr/insights/report/2019/%EB%85%B8%ED%8A%B8%EB%B6%81-%EC%8B%9C%EC%9E%A5-80%EB%A5%BC-%EC%B0%A8%EC%A7%80%ED%95%9C-21mm-%EB%AF%B8%EB%A7%8C-%EA%B3%A0%EC%82%AC%EC%96%91-%EC%9A%B8%ED%8A%B8%EB%9D%BC-%EC%8A%AC%EB%A6%BC-%EB%85%B8/
Title: GfK 노트북 시장 80%를 차지한 21mm 미만 고사양 울트라 슬림 노트북, 국내 노트북 시장을 주도
Description: GfK에 따르면 2019년 노트북 시장은 약 7천 880억원 규모로 작년 대비 1.4% 늘어났으며, 울트라 슬림 노트북이 80%를 차지하며 시장을 주도하고 있습니다. 저희GfK 는 귀사가 적합한 결정을 내릴 수 있도록 업계 의견, 인사이트력 및 동향을 제공해 드리고 있습니다.
Allow: https://nielseniq.com/global/pl/insights/report/2016/internet-wchlania-polskich-seniorow-rosnacy-potencjal-silver-generation/
Title: Internet wchłania polskich seniorów – rosnący potencjał silver generation
Description: Tradycyjne środki przekazu, takie jak prasa, radio, telewizja wzbogacane przez nowe media, z których szczególnie chętnie korzysta młode pokolenie określane jako pokolenie new screen, również coraz częściej użytkowane są przez pokolenie silver generation. Widoczne są już symptomy tych zmian. Niejednokrotnie prowadzone przez nich gospodarstwa domowe są wyposażone nie tylko w dostęp do internetu, ale także w takie urządzenia, jak laptop czy notebook.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/lanzamiento-primera-version-estudio-chile-come-sano-2/
Title: Lanzamiento Primera Versión Estudio Chile Come Sano
Description: La investigación, realizada por Jumbo y GfK, surge a raíz de los altos índices de obesidad en Chile que nos ubican en primer lugar a nivel regional, y busca determinar cuán saludables son nuestros hábitos alimentarios.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/ser-magallanico-hoy-2/
Title: Ser magallánico hoy
Description: 7 de cada 10 puntarenenses tiene una bandera magallánica en su casa y la mayoría considera al ovejero como personaje típico
Allow: https://nielseniq.com/global/pl/news-center/2017/najnowsza-edycja-zaktualizowanych-map-europejskich-gfk/
Title: GfK publikuje aktualizacje map dla Europy
Description: Aktualne granice administracyjne i kodów pocztowych. ✓ Podstawa analiz geograficznych z wykorzystaniem oprogramowania geomarketingowego i systemów BI.
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8C2014%E5%B9%B4%E5%90%84%E7%A8%AE%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85%E3%80%8D/
Title: 「2014年各種消費者調査レポートのご案内」
Description: 2014年にGfKが実施した各種消費者調査レポートのご案内です。テクノロジー分野ではタブレット端末やスマートフォンの利用状況や企業のＩＴ投資動向の調査を行っています。ライフスタイル分野ではゴルフアパレル及びおもちゃの調査を行っています。また、2014年よりオートモーティブ分野においても消費者調査を実施しています。
Allow: https://nielseniq.com/global/pl/insights/report/2017/zwyczaje-zywieniowe-polakow-badanie-polska-na-widelcu-gfk/
Title: Statystyczny Polak w kuchni jest zachowawczy i preferuje polską kuchnię tradycyjną
Description: Wyniki badania dowodzą, że w kuchni jesteśmy tradycjonalistami. Polacy podchodzą do nowych pomysłów, czy też trendów w gotowaniu, bardzo ostrożnie.
Allow: https://nielseniq.com/global/kr/insights/report/2023/gfk-2022%EB%85%84-%EA%B5%AD%EB%82%B4-%EB%A1%9C%EB%B4%87-%EC%B2%AD%EC%86%8C%EA%B8%B0-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C-2021%EB%85%84-%EB%8C%80%EB%B9%84-41/
Title: GfK, 2022년 국내 로봇 청소기 시장 성장률 발표… 2021년 대비 41% 성장 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 국내 로봇 청소기 시장은 인플레이션에 따른 소비 위축에도 불구하고 2021년 대비 41%라는 높은 성장률을 기록한 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/news-center/2021/nastroje-konsumentow-w-kwietniu/
Title: Nastroje konsumentów w kwietniu - NIQ
Description: Kwietniowy odczyt wskaźnika nastrojów konsumenckich, pomimo niewielkiego spadku, wskazuje na stabilizację klimatu konsumenckiego w Polsce.
Allow: https://nielseniq.com/global/sk/news-center/2019/solidne-vysledky-trhu-technickeho-spotrebneho-tovaru-na-slovensku-3/
Title: Solídne výsledky trhu technického spotrebného tovaru na Slovensku.
Description: Trh technického spotrebného tovaru rástol v prvom kvartáli o viac než 4 percenta oproti rovnakému obdobiu minulého roka.
Allow: https://nielseniq.com/global/pl/insights/report/2016/parki-handlowe-w-polsce-gfk/
Title: W ciągu ostatnich 25 lat w Polsce zbudowano blisko 90 parków handlowych
Description: Parki handlowe są wciąż stosunkowo mało popularne w Polsce jak wynika z raportu „Małe miasta, wielkie zakupy?”, projektu Colliers International i GfK.
Allow: https://nielseniq.com/global/cz/insights/report/2018/volne-prodejne-studie-shopper-retail/
Title: Volně prodejné studie Shopper & Retail
Description: GfK Shopping Monitor je volně prodejná studie, která již od roku 1997 každoročně poskytuje komplexní analýzu vývoje nákupních zvyklostí českých domácností při nákupu rychloobrátkového spotřebního zboží. GfK Shopping Monitor sleduje trendy ve vývoji motivačních faktorů, v preferencích formátů a řetězců, ve znalosti řetězců a v jejich spotřebitelském hodnocení. GfK Furniture je volně prodejná studie, která pravidelně nabízí komplexní analýzu vývoje nákupních zvyklostí českých domácností při nákupu nábytku a bytových doplňků. GfK Furniture sleduje trendy ve vývoji motivačních faktorů, v preferencích formátů a řetězců, ve znalosti řetězců a v jejich spotřebitelském hodnocení.
Allow: https://nielseniq.com/global/pl/insights/education/2022/zakupy-spolecznosciowe-to-przyszlosc-e-commerce/
Title: Zakupy społecznościowe to przyszłość e-commerce - NIQ
Description: M-commerce, super aplikacje i handel społecznościowy mogą być dla wielu nowymi zjawiskami, tymczasem są to właśnie kluczowe czynniki wpływające na ruch e-commerce na dojrzałych rynkach Azji, co oznacza ukryte możliwości jeszcze czekające na odblokowanie przez inne regiony.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy-2/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/pl/news-center/2021/raport-gfk-european-retail/
Title: Raport GfK: European Retail - NIQ
Description: Sprzedaż detaliczna artykułów nieżywnościowych w Europie spadła o 3 procent. Polska na 4-procentowym plusie
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B2%D0%B5%D1%80%D0%B5%D1%81%D0%B5%D0%BD%D1%8C-2014/
Title: Споживчі настрої в Україні, вересень 2014: погіршення на 0,9 п. до 53,8
Description: В вересні 2014 року дещо стабілізувалися споживчі настрої українців. За новою вибіркою (вік 16+) індекс споживчих настроїв (ІСН) дорівнює 53,8, що на 0,9 п. гірше ніж у серпні.
Allow: https://nielseniq.com/global/pl/news-center/2017/polacy-wola-marchewke-i-buraka-zamiast-ogorka-i-kalafiora/
Title: Polacy wolą marchewkę i buraka zamiast ogórka i kalafiora
Description: W okresie minionych 12 miesięcy (07/2016 – 06/2017) polskie gospodarstwa domowe kupiły 1 978 tys. ton świeżych warzyw, wydając na nie ok. 6,1 mld złotych. Rynek ten nieznacznie się skurczył w porównaniu do analogicznego okresu roku poprzedniego – o 1,8 proc. w ujęciu wolumenowym oraz o 3,5 proc. w ujęciu wartościowym.
Allow: https://nielseniq.com/global/pl/news-center/2019/black-friday-oraz-singles-day-przebijaja-boze-narodzenie-i-styczniowe-wyprzedaze/
Title: Black Friday oraz Singles´ Day przebijają Boże Narodzenie i styczniowe wyprzedaże
Description: Analizy sprzedaży wskazują, że w zakresie elektroniki użytkowej i dóbr trwałych wartość sprzedaży w tygodniu, w którym przypada Black Friday przewyższa bożonarodzeniowe obroty sklepów na rynkach: Wielkiej Brytanii, Francji, Niemiec, Włoch, Hiszpanii, Polski i Brazylii.
Allow: https://nielseniq.com/global/kr/insights/report/2023/gfk-2022%EB%85%84-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2022년 국내 가전 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 국내 가전 시장은 2021년 대비 10% 하락한 것으로 나타났다.
Allow: https://nielseniq.com/global/hu/news-center/2022/inflacio-es-a-jarvany-negativ-hatasa/
Title: Infláció és a járvány negatív hatása - NIQ
Description: Mind a gazdasági, mind a jövedelmi várakozások, valamint a vásárlási hajlandóság jelentősen csökkent.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%9D%B4%EC%BB%A4%EB%A8%B8%EC%8A%A4-%EC%A0%84%EB%9E%B5-%ED%98%84%EC%A7%80%ED%99%94%EC%9D%98-%EC%A4%91%EC%9A%94%EC%84%B1gfk/
Title: 글로벌 이커머스 전략의 현지화
Description: 현지 수준에서 판매 채널 역학관계를 이해하면 글로벌 이커머스 전략을 최적화할 수 있습니다. GfK의 판매시점 추적POS 데이터는 귀사에 필요한 풍부한 인사이트를 제공합니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/webinar-impacto-del-covid19-en-el-consumidor-y-mercado-chileno/
Title: Webinar: Impacto del COVID19 en el consumidor y mercado chileno
Description: Webinar: Impacto del COVID19 en el consumidor y mercado chileno
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-2021%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2021년 상반기 국내 가전 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2021년 상반기 국내 가전 시장 판매액이 2020년 대비 5% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/opiniongfk-nuevos-limenos-internautas/
Title: #OpinionGfK: Nuevos limeños internautas
Description: En Lima, casi la cuarta parte de los internautas están en Lima Norte y cerca del 20% vive en Lima Este. Si a ellos se suma las personas que usan Internet y viven en los barrios de la llamada Lima Sur tenemos que el 57% de los internautas limeños viven en lo que antes se consideraba la periferia de Lima. Internet rodea la capital.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/webinar-tras-la-huella-del-consumidor-2/
Title: Webinar Tras la huella del consumidor
Description: Webinar Tras la huella del consumidor.
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D0%B5%D1%80%D0%BF%D0%B5%D0%BD%D1%8C-2017-%D1%96/
Title: Споживчі настрої в Україні, серпень 2017: індекс склав 58,6
Description: У серпні 2017 року споживчі настрої українців лишилися майже без змін: індекс споживчих настроїв (ІСН) становив 58,6, що на 0,1 п. більше, ніж у липні. Найбільше змінився індекс очікуваної динаміки безробіття. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EC%BD%94%EB%A1%9C%EB%82%98-%EC%8B%9C%EB%8C%80%EC%9D%98-%EC%83%88%EB%A1%9C%EC%9A%B4-%EC%8B%9C%EC%9E%A5%EB%8F%99%ED%96%A5gfk/
Title: 코로나 시대의 새로운 시장동향|GfK - NIQ
Description: GfK 코리아 POS Tracking - 상반기 코로나19의 시작으로 인해 큰 영향을 받았던 국내 가전시장은 코로나에 의해 어떻게 변화하고 있을까요? 상반기를 지배했던 시장 이벤트와 소비 변화는 일시적인 충격 때문인지, 이 충격은 아직 유효한지 GfK 데이터로 알아보았습니다.
Allow: https://nielseniq.com/global/kr/insights/report/2021/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%86%8C%EB%B9%84%EC%9E%90-%EA%B0%80%EC%A0%84-consumer-electronics-%EC%8B%9C%EC%9E%A5-%EC%83%81%EC%8A%B9%ED%95%98%EA%B3%A0-%EC%9E%88%EB%8A%94%EA%B0%80-%EC%95%84/
Title: 글로벌 소비자 가전 (Consumer Electronics) 시장, 상승하고 있는가, 아니면 포화 조짐을 보이고 있는가? - NIQ
Description: GfK에 따르면 2021년 상반기 글로벌 소비자 가전 시장은 18% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-estudio-consumo-en-tiempos-de-coronavirus-2/
Title: #COVID19: Estudio "Consumo en tiempos de Coronavirus"
Description: La única ruta para navegar exitosamente en tiempos de incertidumbre es la información. Por eso queremos compartir contigo los resultados de nuestro estudio “Consumo en tiempos de COVID-19”, con datos de Argentina, Brasil, Colombia, Perú y Chile.
Allow: https://nielseniq.com/global/tr/news-center/2015/2014un-yildiz-markalari-odullendirildi/
Title: 2014’ün Yıldız Markaları Ödüllendirildi!
Description: AYD ve GfK işbirliği ile gerçekleştirilen araştırma sonuçlarına göre, tüketicinin AVM’lerde en beğendiği ve tercih ettiği perakende markaları 15 Aralık akşamı düzenlenen özel bir törenle sahiplerini buldu.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D1%81%D1%82%D0%BE%D0%BF%D0%B0%D0%B4-2013/
Title: Споживчі настрої в Україні, листопад 2013: покращення на 1,5 п. до 85,5
Description: У листопаді 2013 року зафіксоване незначне покращення споживчих настроїв українців*. Індекс споживчих настроїв (ІСН) дорівнює 85,5, що на 1,5 пункту більше, ніж у жовтні.
Allow: https://nielseniq.com/global/kr/insights/analysis/2025/ecom_insight_series_petfood/
Title: 국내 온라인 펫푸드 트렌드 및 인사이트 - NIQ
Description: 매월 이커머스 산업과 주요 카테고리를 분석하여 최신 트렌드와 인사이트를 전달해 드립니다. 한국 이커머스 시장의 소식과 동향이 궁금하시다면 NIQ 이커머스 인사이트 페이지에서 확인하실 수 있습니다.
Allow: https://nielseniq.com/global/cz/insights/report/2020/pohled-na-nedelni-nakupy-potravin-napoju-a-drogerie/
Title: Pohled na nedělní nákupy potravin, nápojů a drogerie
Description: Ačkoliv v neděli utratili kupující jen 10 % ze svých výdajů na potraviny, nápoje a drogérii, všeobecně lze říci, že velké nákupy Slováci realizují právě o víkendu
Allow: https://nielseniq.com/global/pl/news-center/2020/nastroje-konsumenckie-czerwiec-2020-gfk/
Title: Nastroje konsumenckie Polaków w czerwcu 2020
Description: Otwieranie gospodarki i stopniowy powrót społeczeństwa do codziennej rutyny wpłynęły w czerwcu na zdecydowaną poprawę nastrojów. Dowiedz się więcej!
Allow: https://nielseniq.com/global/es-latam/news-center/2017/encuestasgfk-descanso-de-la-tecnologia-2/
Title: #EncuestasGfK: Descanso de la tecnología
Description: Los adolescentes y las personas de hogares con altos ingresos tienen mayor dificultad para desconectarse de la tecnología, según encuesta de GfK.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-actividades-regulares-para-mantener-la-salud-fisica-2/
Title: #GfKGlobal: Actividades regulares para mantener la salud física
Description: Datos de GfK muestran que pasar tiempo con familiares y mascotas es tan importante para mantener la salud física como alimentarse saludablemente y hacer ejercicios.
Allow: https://nielseniq.com/global/sk/news-center/2016/prirodne-a-bezobilninove-krmivo-doleziti-hraci-na-trhu/
Title: Prírodné a bezobilninové krmivo: Dôležití hráči na trhu
Description: Dáta spoločnosti GfK ukazujú, že prírodné krmivo ovládlo americký trh so špecializovanými produktami pre domácich maznáčikov.
Allow: https://nielseniq.com/global/jp/news-center/2024/1114-fmcg/
Title: 食品市場の36%を占めるスナックカテゴリーの売上数量が回復傾向-アメリカと西ヨーロッパの市場トレンド- NIQ
Description: NIQ/GfK Japanは、「Snacking Industry Forum – October 2024」と題した、スナック食品市場におけるグローバルレポートを発表した。
Allow: https://nielseniq.com/global/kr/insights/report/2025/%ED%95%9C%EA%B5%AD-%EC%98%A8%ED%94%84%EB%9D%BC%EB%AF%B8%EC%8A%A4-%EC%86%8C%EB%B9%84%EC%9E%90-%EB%8F%99%ED%96%A5-%EB%B3%B4%EA%B3%A0%EC%84%9C-2025%EB%85%84-2%EC%9B%94/
Title: 한국 온프라미스 소비자 동향 보고서: 2025년 2월 - NIQ
Description: 이 월간 온프레미스 소비자 동향 보고서는 한국의 바(Bar)와 레스토랑 현황 및 이용 고객들의 동향을 신속하게 파악하기 위해 작성되었습니다. 본 조사는 지난 한 달간 소비자들의 매장 내 소비 패턴을 분석하고, 다음 달 방문 계획을 조사합니다.
Allow: https://nielseniq.com/global/nl/news-center/2023/wereldwijde-consumentenelektronica-markt-onder-druk/
Title: Wereldwijde consumentenelektronica markt onder druk - NIQ
Description: Aantrekkelijke lichtpuntjes te midden van algemene dalingen
Allow: https://nielseniq.com/global/nl/news-center/2016/gfk-entertainment-telecom-en-doe-het-zelf-grootste-groeimarkt/
Title: GfK: Entertainment, Telecom en Doe Het Zelf grootste groeimarkt
Description: De omzet van alle non-food markten bij elkaar opgeteld laat een omzetstijging zien van 1%. De verschillen tussen onderliggende markten is groot. De markten die zorgen voor een omzetstijging zijn: Entertainment (+10%), Telecom (+10%) en Doe Het Zelf (+6%). Ook de markten Boeken en Klein- en Groot Huishoudelijke apparaten laten een groei zien. Markten die een dalende omzet tonen zijn: Fietsen, Fashion, IT, Consumenten Elektronica en Photo. Dit blijkt uit de Q4 rapportage van GfK Retail Reports.
Allow: https://nielseniq.com/global/pl/insights/report/2018/address-points-informacja-o-potencjale-budynkow-gfk/
Title: Najnowsza baza danych dla budynków mieszkalnych
Description: Baza budynków z informacją o potencjale demograficznym i ekonomicznym. Dowiedz się więcej!
Allow: https://nielseniq.com/global/pl/news-center/2021/styczniowy-odczyt-wskaznika-nastrojow-konsumenckich-nie-wskazuje-na-polepszenie-klimatu-w-polsce/
Title: Styczniowy odczyt wskaźnika nastrojów konsumenckich nie wskazuje na polepszenie klimatu w Polsce. - NIQ
Description: Styczniowy odczyt wskaźnika nastrojów konsumenckich nie wskazuje na polepszenie klimatu w Polsce.
Allow: https://nielseniq.com/global/kr/insights/report/2025/ecom_insight_series_beauty/
Title: 국내 뷰티 제품 시장 트렌드 및 동향 - NIQ
Description: 매월 이커머스 산업과 주요 카테고리를 분석하여 최신 트렌드와 인사이트를 전달해 드립니다. 한국 이커머스 시장의 소식과 동향이 궁금하시다면 NIQ 이커머스 인사이트 페이지에서 확인하실 수 있습니다.
Allow: https://nielseniq.com/global/cz/news-center/2020/rust-trhu-technickeho-spotrebniho-zbozi-v-ceske-republice-ve-ctvrtem-ctvrtleti-roku-2019/
Title: Růst trhu technického spotřebního zboží v České republice ve čtvrtém čtvrtletí roku 2019
Description: Trh s technickým spotřebním zbožím zaznamenal v České republice ve čtvrtém čtvrtletí roku 2019 ve srovnání se stejným obdobím předchozího roku nárůst o více než 10 procent.
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E3%82%B4%E3%83%AB%E3%83%95%E3%82%A1%E3%83%BC%E5%9F%BA%E7%A4%8E%E5%8B%95%E5%90%91%E8%AA%BF%E6%9F%BB%E3%81%AE%E7%B5%90%E6%9E%9C%E3%82%88%E3%82%8A%E4%B8%80%E9%83%A8%E8%A6%81%E7%B4%84/
Title: ゴルファー基礎動向調査の結果より一部要約 - NIQ
Description: GfK Japanは、2023年3月に、ゴルファー及びゴルフ関心層に対してその意識調査を行い、ゴルフに関する様々な項目を聴取した。この度、その調査結果の中で特徴的な傾向が見られた2つのテーマを抜粋して公表した。
Allow: https://nielseniq.com/global/hu/news-center/2021/a-muszaki-cikkek-globalis-piaca-2020/
Title: A műszaki cikkek globális piaca 2020 - NIQ
Description: 2020-ban a COVID-19 járvány ellenére a műszaki cikkek globális piaci +2 százalékos növekedést tudott felmutatni (kivéve Észak-Amerikát).
Allow: https://nielseniq.com/global/pl/news-center/2018/sklepy-biedronki-i-lidla-maja-najwiecej-lojalnych-klientow/
Title: Sklepy Biedronki i Lidla mają najwięcej lojalnych klientów
Description: Analizując wskaźnik rekomendacji Net Promoter Score (NPS) dla sieci handlowych, określający stopień lojalności klientów, najwyższe wartości osiągnął on w przypadku sklepów sieci Biedronka i Lidl. Dla obu sieci wartość wskaźnika rekomendacji dla nabywców regularnych jest najwyższa.
Allow: https://nielseniq.com/global/hu/news-center/2020/stabil-marad-az-okostelefon-piac-2020-ban/
Title: Stabil marad az okostelefon-piac 2020-ban
Description: A készülékvásárlások várhatóan 444 milliárd eurós forgalmat generálnak majd
Allow: https://nielseniq.com/global/es-latam/news-center/2020/chile3d-2020-marcas-de-excelencia-2/
Title: CHILE3D 2020 Marcas de Excelencia
Description: CHILE3D 2020 Marcas de Excelencia
Allow: https://nielseniq.com/global/kr/news-center/2025/growth-forum-2025-q1/
Title: 'NIQ Growth Forum Q1 2025 -인도 시장의 트렌드와 인사이트' 포럼 성공적으로 개최 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 닐슨아이큐(NIQ)는 지난 3월 11일, 인도 시장의 주요 트렌드와 기회를 조망하는 NIQ Growth Forum 2025 Q1을 성공적으로 개최했다. 이번 포럼은 화장품과 식품 업계의 리더들, 주요 미디어, 그리고 협회 관계자들이 참석한 가운데 '인도 시장의 최신 트렌드와 비즈니스 기회'를 집중 조명했다
Allow: https://nielseniq.com/global/ro/news-center/2019/trei-sferturi-dintre-romani-isi-renoveaza-singuri-locuinta/
Title: Trei sferturi dintre români își renovează singuri locuința
Description: Studiul GfK România dedicat pieței vopselurilor arată că 76% dintre românii care locuiesc în mediul urban preferă să zugrăvescă ei înșiși sau împreună cu un alt membru al familiei sau prieten și doar 24% apelează la un zugrav profesionist.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/chile-digital-2018-2/
Title: Chile Digital 2018
Description: El avance y el acceso a la tecnología ha sido extraordinario: los chilenos cada vez estamos más conectados
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-2/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/pl/news-center/2021/nastroje-konsumenckie-w-czasach-pandemii-gfk/
Title: Nastroje konsumenckie w czasach pandemii | GfK - NIQ
Description: Koniec 2020 roku przyniósł polepszenie klimatu konsumenckiego w Polsce. Wzrosły wszystkie składowe Barometru Nastrojów Konsumenckich GfK!
Allow: https://nielseniq.com/global/kr/insights/analysis/2021/gfk-insight-%EC%BD%94%EB%A1%9C%EB%82%9819-%EC%9D%B4%ED%9B%84-%EB%B8%8C%EB%9E%9C%EB%93%9C-%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98-%EB%8B%A4%EC%9D%8C-%EB%8B%A8%EA%B3%84-%ED%88%AC%EC%9E%90%EB%8A%94/
Title: GfK Insight: 코로나19 이후 브랜드 마케팅의 다음 단계 | 투자는 브랜드 충성도와 지속 가능한 성장의 열쇠입니다 - NIQ
Description: 지난 인사이트 기사에서는 코로나19로 인해 유발된 마케팅 및 광고의 몇 가지 변화와, 어떤 브랜드들은 생존을 위해 고군분투하는 와중에도 어떤 브랜드들은 번창하고 있는 이유를 살펴보았습니다.
Allow: https://nielseniq.com/global/cz/news-center/2019/kamenne-obchody-v-eu-v-roce-2019-porostou-nejvice-v-rumunsku-a-litve/
Title: Kamenné obchody v EU: v roce 2019 porostou nejvíce v Rumunsku a Litvě
Description: Výzkum GfK evropského maloobchodu
Allow: https://nielseniq.com/global/jp/insights/report/2024/gfknewron-1216/
Title: gfknewron 2024 - NIQ
Description: AIプラットフォーム gfknewron に新機能を搭載　NIQ/GfK Japanは、世界の家電、自動車関連、ゴルフ関連などのPOSデータを搭載したAIプラットフォーム、 gfknewronに新機能が加わったことを発表した。新しく搭載されたCollections機能により、gfknewronユーザーは一つのストーリーとしてグローバルマーケットのビッグデータを保存し、簡単にレポートすることが可能になる。
Allow: https://nielseniq.com/global/pl/news-center/2021/wartosc-swiatowego-rynku-technicznych-dobr-konsumenckich/
Title: Wartość światowego rynku technicznych dóbr konsumenckich - NIQ
Description: W 2020 roku wzrosła wartość światowego rynku technicznych dóbr konsumenckich
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8C%E7%92%B0%E5%A2%83%E4%BF%9D%E5%85%A8%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「環境保全に対するグローバル意識調査」
Description: GfKは23か国28,000人の消費者に対し企業の環境責任や環境保全に対する意識調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/cz/insights/commentary/2021/pet-klicovych-faktoru-ktere-umoznuji-vytezit-maximum-z-cenove-strategie/
Title: Pět klíčových faktorů, které umožňují vytěžit maximum z cenové strategie - NIQ
Description: NielsenIQ identifikovalo pět klíčových faktorů, které umožňují vytěžit maximum z cenové strategie.
Allow: https://nielseniq.com/global/pl/news-center/2020/czarny-piatek-black-friday-cyber-monday-black-week-czarny-tydzien/
Title: Czarny Piątek, Black Friday, Cyber Monday, Black Week, Czarny Tydzień - NIQ
Description: Sprzedaż, promocje, elektronika użytkowa, konsumencka, biurowa, AGD, RTV, Czarny Piątek, Black Friday, Cyber Monday, Black Week, Czarny Tydzień
Allow: https://nielseniq.com/global/es-latam/news-center/2018/chile-digital-2018/
Title: Chile Digital 2018
Description: El avance y el acceso a la tecnología ha sido extraordinario: los chilenos cada vez estamos más conectados
Allow: https://nielseniq.com/global/pl/insights/education/2022/dlaczego-firmy-cpg-potrzebuja-strategii-opartej-na-danych/
Title: Dlaczego firmy CPG potrzebują strategii opartej na danych - NIQ
Description: NielsenIQ Advanced Analytics allows you to proactively react to your customers’ wants and shifting market demands.
Allow: https://nielseniq.com/global/hu/news-center/2022/a-hazai-muszaki-elektronikai-piac/
Title: A hazai műszaki elektronikai piac - NIQ
Description: 2021-ben a prémiumosodás, a Stay@Home és az innovációk befolyásolták a hazai műszaki elektronikai piacot.
Allow: https://nielseniq.com/global/pl/news-center/2017/wiekszosc-polakow-spedzi-wigilie-w-domu-i-przeznaczy-na-wydatki-zwiazane-ze-swietami-tyle-samo-pieniedzy-co-w-ubieglym-roku/
Title: Większość Polaków spędzi Wigilię w domu i przeznaczy na wydatki związane ze świętami tyle samo pieniędzy, co w ubiegłym roku
Description: Przy okazji świąt Bożego Narodzenia większość z nas dokonuje różnych czynności i wyborów związanych z ich obchodami. Z badań GfK wynika, iż w zakresie zwyczajów świątecznych jesteśmy tradycjonalistami.
Allow: https://nielseniq.com/global/pl/news-center/1970/rynek-oczyszczaczy-powietrza/
Title: Polski rynek oczyszczaczy powietrza w pierwszym kwartale 2020 roku
Description: Pandemia będzie sprzyjać producentom oczyszczaczy powietrza. Dowiedz się więcej!
Allow: https://nielseniq.com/global/es-latam/news-center/2019/sexualidad-en-chile-2019/
Title: Sexualidad en Chile 2019
Description: En el Día Mundial del Sexo, GfK Adimark te invita a revisar la segunda versión del estudio de "La sexualidad de los chilenos".
Allow: https://nielseniq.com/global/nl/news-center/2022/ticketmaster-growth-for-knowledge-crossmedia-link-festivals-concerten-ticketswap-pre-corona-record/
Title: #ticketmaster #Growth for Knowledge #Crossmedia Link #festivals #concerten #Ticketswap #pre-corona #record - NIQ
Description: Na twee jaar afgelaste festivals en concerten is in april van dit jaar de ommezwaai definitief gemaakt, blijkt uit de online resultaten van GfK GXL/DAM.
Allow: https://nielseniq.com/global/hu/news-center/2018/gfk-az-europai-kiskereskedelemrol/
Title: GfK az európai kiskereskedelemről
Description: Átfogó elemzés és prognózis
Allow: https://nielseniq.com/global/kr/insights/report/2025/ecom_insight_series_coffee/
Title: 국내 이커머스 커피 시장 트렌드 및 동향 - NIQ
Description: 매월 이커머스 산업과 주요 카테고리를 분석하여 최신 트렌드와 인사이트를 전달해 드립니다. 한국 이커머스 시장의 소식과 동향이 궁금하시다면 NIQ 이커머스 인사이트 페이지에서 확인하실 수 있습니다.
Allow: https://nielseniq.com/global/nl/news-center/2021/duitse-en-belgische-e-bike-consument-jonger-dan-in-nederland/
Title: Duitse en Belgische e-bike consument jonger dan in Nederland - NIQ
Description: Uit cijfers van de jaarlijkse GfK E-bike Monitor blijkt dat er meer jonge e-bike kopers zijn in Duitsland en België dan in Nederland. Onder de e-bike kopers zijn de 50- en 65-plussers in deze landen minder sterk vertegenwoordigd dan in Nederland.
Allow: https://nielseniq.com/global/pl/insights/report/2023/raport-trendkey-2023/
Title: Raport TrendKey 2023 - NIQ
Description: Najnowsza edycja raporty TrendKey
Allow: https://nielseniq.com/global/es-latam/news-center/2020/carolina-cuneo-mktg-best-chile/
Title: Carolina Cuneo MKTG BEST Chile - NIQ
Description: Carolina Cuneo MKTG BEST Chile
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-2020%EB%85%84-%EA%B9%80%EC%B9%98%EB%83%89%EC%9E%A5%EA%B3%A0-%EC%8B%9C%EC%9E%A5-%EC%A0%84%EB%85%84%EB%8C%80%EB%B9%84-21-%EC%84%B1%EC%9E%A5/
Title: GfK, 2020년 김치냉장고 시장 전년대비 21% 성장 - NIQ
Description: GfK Point of Sales (POS) Tracking 데이터를 이용한 GfK의 조사에 따르면 2020년 코로나19와 으뜸효율 가전제품 구매비용 환급사업의 영향으로 수요가 상승한 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/news-center/2021/gfk-wprowadza-na-rynek-gfknewron/
Title: GfK wprowadza na rynek gfknewron - NIQ
Description: GfK wprowadza na rynek gfknewron – platformę market intelligence wspomaganą przez sztuczną inteligencję
Allow: https://nielseniq.com/global/jp/news-center/2024/1126-gfknewron/
Title: AIプラットフォーム gfknewron に新機能を搭載 - NIQ
Description: NIQ/GfK Japanは、世界の家電、自動車関連、ゴルフ関連などのPOSデータを搭載したAIプラットフォーム、 gfknewronに新機能が加わったことを発表した。
Allow: https://nielseniq.com/global/vi/insights/analysis/2020/thuc-te-tang-cuong-va-thuc-te-ao-se-thay-doi-mua-sam-da-kenh-omnichannel-2-0/
Title: Thực tế Tăng cường và Thực tế Ảo sẽ thay đổi mua sắm đa kênh omnichannel 2.0 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EC%86%8C%EC%85%9C-%EC%BB%A4%EB%A8%B8%EC%8A%A4%EB%8A%94-%EC%9D%B4%EC%BB%A4%EB%A8%B8%EC%8A%A4%EC%9D%98-%EB%AF%B8%EB%9E%98%EC%9E%85%EB%8B%88%EB%8B%A4/
Title: 소셜 커머스는 이커머스의 미래입니다. - NIQ
Description: 이커머스가 발달한 아시아 시장에서 모바일커머스(m-commerce), 슈퍼앱 및 소셜 커머스는 새로운 핵심 동력으로 자리잡고 있습니다. 따라서 다른 지역의 유통사 및 제조사들은 이러한 진화와 기회에 주목해야 합니다.
Allow: https://nielseniq.com/global/hu/news-center/2021/a-muszaki-fogyasztasi-cikkek-piaca/
Title: A műszaki fogyasztási cikkek piaca - NIQ
Description: 2021 első hat hónapjában a műszaki fogyasztási cikkek piaca új csúcsokat döntött. A GfK mérsékelt növekedésre számít az év második felében.
Allow: https://nielseniq.com/global/kr/insights/report/2023/cmo-%EC%98%88%EC%B8%A1%EC%9D%84-%EB%9B%B0%EC%96%B4%EB%84%98%EB%8B%A4-%EC%83%88%EB%A1%9C%EC%9A%B4-gfk-%EC%A1%B0%EC%82%AC%EC%97%90%EC%84%9C-%EB%82%98%ED%83%80%EB%82%9C-%EB%82%99%EA%B4%80%EC%A3%BC/
Title: CMO, 예측을 뛰어넘다 : 새로운 GfK 조사에서 나타난 낙관주의, 원활한 예산 책정 그리고 실시간 인사이트 - NIQ
Description: 새로운 GfK 조사에 따르면 마케팅 리더의 78%가 장기적인 브랜드 구축 활동에 투자하고 있는 것으로 나타났습니다. GfK CMO Oulook 보고서를 통해 자세한 조사 결과를 확인하세요.
Allow: https://nielseniq.com/global/kr/insights/report/2019/2019-%EA%B5%AD%EB%82%B4-%EC%83%81%EB%B0%98%EA%B8%B0-%EC%B4%9D-%EA%B0%80%EC%A0%84%EC%8B%9C%EC%9E%A5-%ED%8A%B8%EB%A0%8C%EB%93%9C-%EB%B0%9C%ED%91%9Cgfk/
Title: GfK 2019 국내 상반기 총 가전시장 트렌드 분석
Description: GfK에 따르면 대형가전, 소형가전, 생활가전 등 품목군 별 2019 상반기 총 가전시장 트렌드 분석 결과 신가전과 여름 가전의 판매량이 두드러졌습니다. 이에 관해 트렌드 분석 및 비즈니스 결정 관련 맞춤형 자문이 필요하시면 문의 주십시요.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-padre/
Title: Dia del Padre
Description: ¿Cómo son los padres chilenos?
Allow: https://nielseniq.com/global/jp/insights/analysis/2022/gfk-insight%E3%82%B3%E3%83%AD%E3%83%8A%E5%BE%8C%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E6%88%A6%E7%95%A5%E3%81%AB%E3%81%8A/
Title: GfK Insightコロナ後のマーケティング・ブランド戦略における次の一手は? - NIQ
Description: 前回のインサイト記事では、新型コロナウイルス感染症によるマーケティングと広告の変化、及び成功を収めているブランドがある一方で、生き残るために奮闘しているブランドもある点を述べました。
Allow: https://nielseniq.com/global/pl/insights/infographic/2017/the-game-is-on-potencjal-rynku-gamingowego/
Title: The game is on: potencjał rynku gamingowego
Description: Sprawdź również naszą serię artykułów Tech Trends 2017, które prezentują atrakcyjność technologii i urządzeń do wirtualnej rzeczywistości i rzeczywistości rozszerzonej dla konsumentów z segmentu Connected Consumers.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfk-chile-comunica-importantes-cambios-internos/
Title: GfK Chile comunica importantes cambios internos
Description: Press release | GfK Global
Allow: https://nielseniq.com/global/es-latam/news-center/2017/confianza-en-las-empresas-alcanza-el-mejor-registro-del-ano-2/
Title: Confianza en las empresas alcanza el mejor registro del año
Description: El indicador, desarrollado por GfK Adimark, muestra que las pymes son las empresas que más confianza generan.
Allow: https://nielseniq.com/global/ro/insights/report/2019/fast-moving-consumer-trends/
Title: Fast Moving Consumer Trends
Description: This report helps our clients to understand their customers purchase behavior in FMCG: what drives FMCG evolution, trade scene changes, categories evolution. Download the summary report here
Allow: https://nielseniq.com/global/jp/news-center/2024/1115-global/
Title: NIQ：イノベーションがアジア太平洋地域におけるFMCGブランドの持続可能な成長の鍵に - NIQ
Description: NIQ BASESは、ニューロサイエンスとAIを活用して消費者行動に関するより深いインサイトを提供することで、ブランドがデータ主導の意思決定を行えるようサポートしています。
Allow: https://nielseniq.com/global/pl/news-center/2018/na-co-wydaja-pieniadze-dzieci-i-mlodziez-gfk/
Title: Co drugie dziecko w Polsce posiada własne oszczędności. Ponad połowa dysponuje własnym budżetem
Description: Większość dzieci w wieku 5-17 lat dysponuje własnym budżetem, pochodzącym w dużym stopniu z kieszonkowego. Dowiedz się więcej!
Allow: https://nielseniq.com/global/jp/news-center/2024/1209-global/
Title: NIQとワールドデータラボ、SPATEが共同で「Beauty Futuresレポート・世界のビューティーバイヤー 世代別の変化」を発表 - NIQ
Description: 総合的レポートで、世界における世代別の美容関連支出の傾向と好みが明らかに。・ミレニアル世代が1930億USドルで成長を牽引し、2034年までにX世代を追い抜く見通し・2024年の美容支出はX世代が主導し、今後10年間で1,500億ドルの増加が見込まれる。
Allow: https://nielseniq.com/global/pl/news-center/2020/sila-nabywcza-pieniadza-gfk/
Title: Siła nabywcza pieniądza | GfK - NIQ
Description: Purchasing Power Europe – Przeciętna siła nabywcza w Europie przypadająca na mieszkańca wynosi 13.894 EUR. Dowiedz się więcej!
Allow: https://nielseniq.com/global/es-latam/news-center/2018/radiografia-al-adulto-mayor-2018/
Title: Radiografia al Adulto Mayor 2018
Description: Como cada año, GfK presentó su Radiografía al Adulto Mayor 2018 en el evento Vivir hasta los 100 de ICARE.
Allow: https://nielseniq.com/global/ro/insights/report/2019/consumer-life/
Title: Consumer Life
Description: Insights to inspire and drive growth.
Allow: https://nielseniq.com/global/nl/news-center/2022/gfk-thuiswinkel-monitor-online-bestedingen-consumenten-groeien/
Title: GfK Thuiswinkel Monitor; Online bestedingen consumenten groeien - NIQ
Description: Online bestedingen van Nederlandse consumenten groeien met 7% naar € 8,2 miljard in Q1. Bestedingen blijven boven pre-coronaniveau.
Allow: https://nielseniq.com/global/nl/news-center/2023/e-bike-kopers-steeds-vaker-jongeren/
Title: E-bike kopers steeds vaker jongeren - NIQ
Description: Steeds meer jongeren fietsen op een e-bike naar school, blijkt uit cijfers van de jaarlijkse GfK E-Bike Monitor. Recreatief gebruik en woon-werkverkeer zijn nog steeds de grootste segmenten, maar ten opzichte van 2021 is er een duidelijke stijging te zien in het gebruik van de e-bike om naar school of college te gaan.
Allow: https://nielseniq.com/global/jp/insights/report/2024/1128-fmcg/
Title: パーソナルケア市場、前年比6.5％増加の成長を記録ヨーロッパが最大シェアを占める中、成長率では中東と南米が急伸 - NIQ
Description: パーソナルケア市場、前年比6.5％増加の成長を記録ヨーロッパが最大シェアを占める中、成長率では中東と南米が急伸
Allow: https://nielseniq.com/global/pl/news-center/2021/nastroje-konsumentow-w-czerwcu-2021/
Title: Nastroje konsumentów w czerwcu 2021 - NIQ
Description: Czerwcowy odczyt wskaźnika nastrojów konsumenckich pozostał niemal na niezmienionym poziomie w stosunku do maja.
Allow: https://nielseniq.com/global/pl/news-center/2022/nastroje-konsumenckie-polakow-w-styczniu-2022/
Title: Nastroje konsumenckie Polaków w styczniu 2022 - NIQ
Description: Styczeń 2022 r. stał pod znakiem kontynuacji spadku nastrojów konsumenckich.
Allow: https://nielseniq.com/global/th/insights/report/2022/%E0%B8%9B%E0%B8%A5%E0%B8%94%E0%B8%A5%E0%B9%87%E0%B8%AD%E0%B8%81%E0%B9%82%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%AA%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%95%E0%B8%B4%E0%B8%9A%E0%B9%82%E0%B8%95%E0%B8%97/
Title: ปลดล็อกโอกาสการเติบโตทางออนไลน์ในเอเชียแปซิฟิก - NIQ
Description: เข้าถึงข้อมูลและการวิเคราะห์ที่เหมาะสมเพื่อให้แน่ใจว่าคุณกําลังวัดผลที่เหมาะสมในการสร้างกลยุทธ์ที่ประสบความสําเร็จและปลดล็อกโอกาสในการเติบโตใหม่สําหรับธุรกิจอีคอมเมิร์ซของคุณ
Allow: https://nielseniq.com/global/ro/news-center/2019/review-urile-online-din-ce-in-ce-mai-importante-in-decizia-de-cumparare-a-electrocasnicelor/
Title: Review-urile online, din ce în ce mai importante în decizia de cumpărare a electrocasnicelor
Description: Rezultatele studiului GfK Future Buy despre factorii care influențează decizia de cumpărare pentru electrocasnicele mari și electrocasnicele mici.
Allow: https://nielseniq.com/global/pl/news-center/2017/sila-nabywcza-w-europie-2017-gfk/
Title: Wzrost siły nabywczej konsumentów w Europie
Description: Średnia kwota, jaką europejscy konsumenci dysponują na wydatki i oszczędności w 2017 roku wynosiła 13.937 € na osobę... Dowiedz się więcej!
Allow: https://nielseniq.com/global/tr/news-center/2017/her-2-akilli-telefon-sahibinden-biri-uyurken-telefonunu-yakininda-tuttugunu-belirtiyor/
Title: Her 2 akıllı telefon sahibinden biri uyurken telefonunu yakınında tuttuğunu belirtiyor
Description: GfK ve DigitalTalks iş birliğiyle, Türkiye’de kent temsili 15 ilde 15 yaş ve üzeri 1166 akıllı telefon sahibiyle görüşülerek kişilerin akıllı telefonlarında kullandıkları mesajlaşma ve sosyal medya uygulamaları, bu uygulamaları kontrol etme sıklıkları ve akıllı telefon kullanımı ile ilgili ifadelere katılım düzeyi sorgulandı.
Allow: https://nielseniq.com/global/pl/news-center/2019/certyfikat-pkjpa-dla-gfk-polonia/
Title: Certyfikat PKJPA dla GfK Polonia
Description: W dniu 23 stycznia 2019 r. Zarząd OFBOR podjął decyzję o wydaniu firmie GfK Polonia sp. z o.o. certyfikatu Programu Kontroli Jakości Pracy Ankieterów na rok 2019.
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-maju-2023/
Title: Nastroje konsumenckie Polaków w maju 2023 - NIQ
Description: GfK: Maj przyniósł wyraźną poprawę nastrojów konsumenckich
Allow: https://nielseniq.com/global/kr/news-center/2021/gfk-korea-%EB%84%A4%EC%9D%B4%EB%B2%84-%EB%B8%94%EB%A1%9C%EA%B7%B8-%EC%98%A4%ED%94%88/
Title: GfK Korea, 네이버 블로그 오픈 - NIQ
Description: GfK Korea (지에프케이 코리아)는 2021년 2월 네이버 블로그를 개설하고 지속적으로 국내외 가전 시장의 다양한 인사이트를 제공할 계획이다.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy-6/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/pl/news-center/2018/analizie-cech-lokalizacji-sklepow-rtv-agd-w-polsce-gfk/
Title: Większość sklepów RTV/AGD nie ma potencjału do sprzedaży sprzętu z kategorii premium
Description: Większość sklepów RTV/AGD nie ma potencjału do sprzedaży sprzętu z kategorii premium. Dowiedz się więcej!
Allow: https://nielseniq.com/global/nl/news-center/2020/winnaars-21e-editie-van-gfk-vers-rapport-2020-zijn-bekend/
Title: Winnaars 21e editie van GfK Vers Rapport 2020 zijn bekend - NIQ
Description: In de 21e editie van het GfK Vers Rapport streden er dit jaar 15 supermarkten om de eer.
Allow: https://nielseniq.com/global/pl/news-center/2017/nie-wszyscy-polacy-pasjonuja-sie-gotowaniem/
Title: Nie wszyscy Polacy pasjonują się gotowaniem
Description: Odsetek Polaków lubiących gotować jest zbliżony do łącznego odsetka Polaków, którzy bądź otwarcie nie lubią gotować, bądź po prostu nie umieją.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/panel-de-apreciacion-de-gfk-para-tv-azteca/
Title: Panel de Apreciación de GfK para TV Azteca
Description: TV Azteca ha firmado un contrato con GfK México por un panel de apreciación de contenido. Este es el primer Panel de Apreciación de GfK en Latinoamérica y el primer Panel de Apreciación integrado con data de comportamiento digital.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/gfk-chile-inaugura-nuevas-oficinas/
Title: GfK Chile inaugura nuevas oficinas
Description: El pasado viernes 23 de noviembre, GfK Chile inauguró sus nuevas oficinas en Nueva Las Condes.
Allow: https://nielseniq.com/global/kr/insights/report/2020/%EC%9D%B8%EB%8D%95%EC%85%98-%EC%9D%B8%EA%B8%B0%EC%97%90-%ED%9E%98%EC%9E%85%EC%96%B4-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EC%A0%84%EA%B8%B0%EB%A0%88%EC%9D%B8%EC%A7%80-%ED%8C%90%EB%A7%A4/
Title: 인덕션 인기에 힘입어 상반기 국내 전기레인지 판매 전년 대비 42%성장|GfK - NIQ
Description: GfK 판매 시점 추적 (POS) 데이터를 이용한 GfK Korea (지에프케이코리아)의 분석에 따르면, 인덕션이 큰 폭의 성장으로 전기레인지의 시장을 이끌며 국내 전자레인지 소매 시장은 2020년 상반기 1450억원 규모로 성장한 것으로 조사됐습니다.
Allow: https://nielseniq.com/global/pl/news-center/2020/corona-mood-pandemia-zakupy-polski-konsument-swieta-prezenty/
Title: corona mood; pandemia; zakupy; polski konsument; święta; prezenty - NIQ
Description: corona mood; pandemia; zakupy; polski konsument; święta; prezenty
Allow: https://nielseniq.com/global/tr/news-center/2017/turkiyedeki-sirketler-ne-kadar-dayanikli-ve-esnek/
Title: Türkiye’deki şirketler ne kadar dayanıklı ve esnek?
Description: GfK ve Kutlay Danışmanlık iş birliği ile Türkiye’de firmaların zorlu değişimlere ne kadar yatkın ve değişim sürecinde ne kadar esnek olduğunu saptamak amacıyla “resilience” (dayanıklılık ve esneklik; yılmazlık) temalı yeni bir araştırma modeli geliştirildi.
Allow: https://nielseniq.com/global/nl/news-center/2023/gfk-en-minderest-bundelen-krachten-voor-optimale-prijsbepaling-in-e-commerce/
Title: GfK en Minderest bundelen krachten voor optimale prijsbepaling in e-commerce. - NIQ
Description: Nieuw aanbod voor retailers en producenten van technologische consumptiegoederen.
Allow: https://nielseniq.com/global/sk/insights/report/2015/kupna-sila-slovakov-dosahuje-viac-ako-polovicu-europskeho-priemeru/
Title: Kúpna sila Slovákov dosahuje viac ako polovicu európskeho priemeru
Description: Kúpna sila Slovákov činí 7 769 € na osobu. To zodpovedá 57 percentám európskeho priemeru, ktorý je na úrovni 13 636 €.
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E5%A4%96%E5%87%BA%E9%96%A2%E9%80%A3%E5%AE%B6%E9%9B%BB%E3%81%8C%E6%8C%81%E3%81%A1%E7%9B%B4%E3%81%97%E3%81%AE%E5%8B%95%E3%81%8D%E3%80%80%E7%90%86%E7%BE%8E%E5%AE%B9%E5%AE%B6%E9%9B%BB%E3%82%84%E3%83%AC/
Title: 外出関連家電が持ち直しの動き　理美容家電やレンズ交換式カメラ市場が堅調に推移 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データを基に、外出関連家電の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E3%82%BF%E3%82%A4%E3%83%A4%E3%83%BB%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%AA%E3%82%A4%E3%83%AB%E3%83%BB%E8%87%AA%E5%8B%95%E8%BB%8A%E7%94%A8%E3%83%90/
Title: 2023年上半期 タイヤ・エンジンオイル・自動車用バッテリーの販売動向 - NIQ
Description: GfK Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データ等を元に、市場規模相当に拡大推計した2023年上半期（1-6月）のタイヤ、エンジンオイル、自動車用バッテリーの販売動向を発表した*。
Allow: https://nielseniq.com/global/pl/news-center/2019/terazniejszosc-i-przyszlosc-smarthome-w-polsce/
Title: Teraźniejszość i przyszłość SmartHome w Polsce
Description: Smartfony stają się komponentem wyższych kategorii SmartHomu, jako interfejs pozwalający na zdalne komunikowanie się z urządzeniami i zarządzanie nimi na odległość. Jednocześnie następuje zmiana w zakresie komunikowania się z urządzaniami AGD, ogrzewania, oświetlenia, z manualno-smartfonowego na głosowy. Świadomość klientów w obszarze najnowszych technologii (Asystent Googla, Alexa, AI, VR) jest nadal bardzo słaba.
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EC%95%95%EB%B0%95%EC%9D%84-%EB%B0%9B%EA%B3%A0-%EC%9E%88%EB%8A%94-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%86%8C%EB%B9%84%EC%9E%90-%EA%B0%80%EC%A0%84consumer-electronics-%EC%8B%9C%EC%9E%A5/
Title: 압박을 받고 있는 글로벌 소비자 가전(Consumer Electronics) 시장 - NIQ
Description: 2023년 상반기 영향/음향 가전 시장에 대한 GfK의 글로벌 조사 결과를 확인하세요.
Allow: https://nielseniq.com/global/pl/news-center/2017/rynek-horeca-w-polsce-rozwoj-i-prognozy-gfk/
Title: Dobre prognozy dla polskiego rynku HoReCa
Description: W porównaniu do roku ubiegłego rynek gastronomiczny w Polsce wzrósł o ponad 10,5 pp. i jest wart niemal 36,12 mld zł. Dowiedz się więcej!
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E9%9B%BB%E6%B0%97%E8%87%AA%E5%8B%95%E8%BB%8A%E3%81%AE%E8%B3%BC%E5%85%A5%E6%84%8F%E5%90%91%E7%8E%87%E3%81%8C%E9%AB%98%E3%81%84%E4%B8%AD%E5%9B%BD%E3%81%AE%E6%B6%88%E8%B2%BB%E8%80%85-%E3%81%9D%E3%81%AE/
Title: 電気自動車の購入意向率が高い中国の消費者 その理由は、「燃費の節約」よりも「環境保全に貢献できる」から - NIQ
Description: 近年、サステナビリティや環境に対する意識は世界各国で高まり続けている。こうした中で、 GfK Japan (東京：中野区)のMCI(Marketing & Consumer Intelligence)は世界10か国における消費者の環境に対する意識と自動車や家電製品、食品などの購入に与える影響を調べた調査結果を発表した。
Allow: https://nielseniq.com/global/cz/news-center/2019/slevove-akce-fenomen-trhu-i-v-dobe-ekonomickeho-rustu/
Title: Slevové akce: fenomén trhu i v době ekonomického růstu
Description: Nová studie GfK Promotion Triggers 2019, kterou vydává společnost GfK Czech, sleduje účinnost různých zdrojů informací o akcích a slevách rychloobrátkového zboží (potraviny, drogeria a kosmetika), které na české zákazníky působí mimo prodejnu. Podle výsledků studie GfK Promotion Triggers 2019 má takovéto informace pravidelně k dispozici 87 % českých zákazníků. Nejčastěji mají zákazníci informace o slevách řetězců Lidl (57 % českých zákazníků), Kaufland (56 %) a Penny Market (49 %).
Allow: https://nielseniq.com/global/kr/news-center/2025/niq-growth-forum-2025-q2-china/
Title: NIQ 중국 트렌드 심층 분석 포럼 개최 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 닐슨아이큐(NIQ)는 지난 4월 14일, 중국 시장의 주요 트렌드와 진출 기회를 조명하는 'NIQ Growth Forum 2025 Q2 - Go China'를 NIQ 중국 팀과 연계하여 성공적으로 개최했다.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E8%96%84%E5%9E%8B%E3%83%86%E3%83%AC%E3%83%93%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91%E3%81%A8%E8%B3%BC%E5%85%A5%E8%80%85%E5%8B%95%E5%90%91%E3%80%8D-4k%E3%83%86%E3%83%AC%E3%83%93/
Title: 「薄型テレビの販売動向と購入者動向」- 4Kテレビや大画面モデルが市場をけん引し2桁増
Description: GfK Japanは、家電量販店、総合量販店、インターネット通販における薄型テレビの販売動向と、購入者調査に基づく購入重視点について発表した
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%82%D1%80%D0%B0%D0%B2%D0%B5%D0%BD%D1%8C-2018/
Title: Споживчі настрої в Україні, травень 2018
Description: В травні 2018 року споживчі настрої українців дещо покращилися: індекс споживчих настроїв (ІСН) склав 62,9, що на 1,5 п. більше, ніж у квітні 2018 року.
Allow: https://nielseniq.com/global/hu/insights/report/2020/etkezesi-szokasok-kornyezettudatossag-tudatos-elelmiszervasarlas/
Title: Étkezési szokások, főzés és konyhatechnológiák
Description: Milyen attitűdök jellemzik táplálkozásunkat, főzési szokásainkat és életmódunkat? Milyen szempontokat mérlegelünk élelmiszer-vásárlásnál?
Allow: https://nielseniq.com/global/nl/insights/report/2017/gfk-energie-monitor-slapende-consument-is-allang-wakker-en-klaar-om-over-te-stappen/
Title: GfK Energie Monitor: slapende consument is allang wakker en klaar om over te stappen
Description: De GfK Energie Monitor laat opnieuw een stijgende lijn zien in de switchcijfers, en dit voor het zevende jaar op een rij. GfK brengt sinds 2007 alles in beeld wat te maken heeft met overstappers in de energiemarkt. Sinds die tijd is het percentage overstappers op jaarbasis gestegen van zo een 7% toen tot bijna 17% in 2017.
Allow: https://nielseniq.com/global/tr/insights/education/2022/fmcg-sirketleri-neden-veri-odakli-bir-stratejiye-ihtiyac-duyar/
Title: FMCG şirketleri neden veri odaklı bir stratejiye ihtiyaç duyar? - NIQ
Description: İleri Analitik, müşterilerinizin isteklerine proaktif olarak yanıt vermek ve pazar taleplerini değiştirmek için veri odaklı bir strateji oluşturmanıza olanak tanır
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-2022%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2022년 상반기 국내 가전 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 상반기 국내 가전 시장은 2021년 대비 -4.6% 감소한 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/news-center/2021/rekordowa-sprzedaz-na-swiatowym-rynku-elektroniki-oraz-agd-w-1h-2021/
Title: Rekordowa sprzedaż na światowym rynku elektroniki oraz AGD w 1H 2021 - NIQ
Description: Rekordowa sprzedaż na światowym rynku elektroniki użytkowej oraz urządzeń AGD w pierwszych sześciu miesiącach 2021
Allow: https://nielseniq.com/global/nl/news-center/2023/helft-van-de-e-bike-kopers-verandert-niet-meer-van-gedachten-tijdens-aanschaf-van-e-bike/
Title: Helft van de e-bike kopers verandert niet meer van gedachten tijdens aanschaf van e-bike - NIQ
Description: De helft van de e-bike kopers heeft zijn of haar keuze voor een e-bike al vroegtijdig gemaakt en kan tijdens het aankoopmoment niet meer beïnvloed worden blijkt uit de jaarlijkse GfK E-bike Monitor 2022.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/segunda-semana-de-agosto-vende-mas-productos-tecnologicos-que-los-eventos-de-cyber-de-2019/
Title: Segunda semana de agosto vende más productos tecnológicos que los eventos de cyber de 2019 - NIQ
Description: El efecto 10%, el desconfinamiento gradual y las intensas promociones de los retailers estarían explicando el crecimiento explosivo que ha experimentado el mercado de bienes tecnológicos en Chile.
Allow: https://nielseniq.com/global/hu/insights/report/2021/a-42-orszagot-vizsgalo-vasarloero-europa-2021-tanulmany-mar-elerheto/
Title: A 42 országot vizsgáló Vásárlóerő Európa 2021 tanulmány már elérhető. - NIQ
Description: Hazánkban az egy főre jutó átlagos vásárlóerő 7.643 euró, ami az európai átlag 51 százalékának felel meg. Ezzel a 30. helyen állunk.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-estudio-consumo-en-tiempos-de-coronavirus/
Title: #COVID19: Estudio "Consumo en tiempos de Coronavirus"
Description: La única ruta para navegar exitosamente en tiempos de incertidumbre es la información. Por eso queremos compartir contigo los resultados de nuestro estudio “Consumo en tiempos de COVID-19”, con datos de Argentina, Brasil, Colombia, Perú y Chile.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/gfkglobal-factores-que-forman-parte-de-la-buena-vida/
Title: #GfKGlobal: Factores que forman parte de la "buena vida"
Description: Los expertos en investigación de mercado de GfK le preguntaron a 23.000 consumidores online de 17 países qué factores consideraban parte de "la buena vida", entendida como aquella que les gustaría tener.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/aumenta-el-uso-de-video-movil-en-linea-en-mexico/
Title: Aumenta el uso de video móvil en línea en México
Description: Los mexicanos ahora están pasando mucho más tiempo en línea a través de sus dispositivos móviles. Los últimos datos de Crossmedia Visualizer de GfK muestran que la cantidad de tiempo que los mexicanos pasan en línea ha aumentado 15% del 2017 al 2018.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy-3/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/kr/insights/education/2022/%EC%A0%95%ED%99%95%ED%95%9C-%EC%84%B1%EA%B3%BC-%EC%B8%A1%EC%A0%95%EC%9D%84-%ED%86%B5%ED%95%9C-%EC%9D%B4%EC%BB%A4%EB%A8%B8%EC%8A%A4-%EC%84%B1%EA%B3%B5-%EC%A0%84%EB%9E%B5/
Title: 정확한 성과 측정을 통한 이커머스 성공 전략 - NIQ
Description: Understanding how to succeed in e-commerce with accurate data and measurement in South Korean.
Allow: https://nielseniq.com/global/hu/insights/report/2022/fogyasztoi-szokasok-valtozasanak-hatasa/
Title: Fogyasztói szokások változásának hatása - NIQ
Description: Hogyan változtak a fogyasztói szokások és mit hozhat ez idén Magyarországon? Nézzünk körbe, mert a külföldi példák előbb-utóbb hazánkban is megjelennek.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/radiografia-al-adulto-mayor-2018-2/
Title: Radiografia al Adulto Mayor 2018
Description: Como cada año, GfK presentó su Radiografía al Adulto Mayor 2018 en el evento Vivir hasta los 100 de ICARE.
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8C%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%82%A2%E3%83%83%E3%83%97%E3%81%A8%E3%81%AE%E3%82%AA%E3%83%BC%E3%83%97%E3%83%B3%E3%82%A4%E3%83%8E%E3%83%99%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E9%96%8B/
Title: 「スタートアップとのオープンイノベーション開始のお知らせ」
Description: ジーエフケー マーケティングサービス　ジャパン株式会社は、オープンイノベーションプラットフォームを運営するCreww株式会社と、ビッグデータ活用をテーマにオープンイノベーションプログラムを開始することをお知らせします。
Allow: https://nielseniq.com/global/nl/news-center/2025/van-brunch-tot-bordspel-zo-viert-nederland-pasen-anno-2025/
Title: Van brunch tot bordspel: zo viert Nederland Pasen anno 2025 - NIQ
Description: Uit onderzoek van NIQ-GfK onder 13.900 Nederlanders blijkt dat meer dan 75% van de Nederlanders van plan is om Pasen actief te vieren
Allow: https://nielseniq.com/global/th/insights/multimedia/2022/%E0%B8%A7%E0%B8%B4%E0%B8%94%E0%B8%B5%E0%B9%82%E0%B8%AD-%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B9%81%E0%B8%AA%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%81%E0%B8%99%E0%B8%A7%E0%B9%82%E0%B8%99%E0%B9%89%E0%B8%A1%E0%B8%AD/
Title: มุมมองของผู้เชี่ยวชาญ: มุมมองเกี่ยวกับอีคอมเมิร์ซในเอเชียแปซิฟิก - NIQ
Description: แรงกดดันด้านเงินเฟ้อและค่าครองชีพที่เพิ่มขึ้นเมื่อเร็ว ๆ นี้ได้ผลักดันให้ผู้บริโภคซื้อสินค้าออนไลน์มากขึ้นเนื่องจากผู้บริโภคพยายามจัดการควบคุมค่าใช้จ่าย โดยการหาเสาะหาส่วนลดและโปรโมชั่นที่ดีที่สุดจากช่องทางออนไลน์ แนวโน้มดังกล่าวจะยิ่งทวีความสำคัญสําหรับผู้บริโภคในเอเชียแปซิฟิกที่คุ้นชินกับการช็อปปิ้งออนไลน์ และทําให้อีคอมเมิร์ซกลายเป็นช่องทางค้าปลีกที่ใหญ่เป็นอันดับสองรองจากการค้าแบบดั้งเดิมของภูมิภาคนี้
Allow: https://nielseniq.com/global/hu/news-center/2020/soha-nem-latott-atrendezodesek-mit-okoz-az-izolacio/
Title: Soha nem látott átrendeződések, mit okoz az izoláció?
Description: A koronavírus eredményeként hozott kijárási korlátozások hatással vannak valamennyi kiskereskedelmi piacra
Allow: https://nielseniq.com/global/nl/news-center/2019/energieleveranciers-bereiken-online-gezamenlijk-41-in-januari-2019/
Title: Energieleveranciers bereiken online gezamenlijk 41% in januari 2019
Description: In januari behaalden energieleveranciers gezamenlijk een online maandbereik van 40,7% (5.893.000 personen van 13 jaar en ouder). Dat is een stijging van meer dan 600 duizend personen ten opzichte van een gemiddelde maand in 2018, zo blijkt uit het online bereiksonderzoek GfK DAM.
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/avrupa-birliginde-kobilerin-evrimi/
Title: Avrupa Birliği'nde KOBİ'lerin evrimi - NIQ
Description: Avrupa Birliği'ndeki KOBİ'ler ekonomik büyümeye katkılarıyla bilinmektedir.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chilenos-reprueban-en-conocimientos-generales-de-chile/
Title: Chilenos reprueban en conocimientos generales de Chile
Description: Por segundo año consecutivo, GfK Adimark realizó una prueba de conocimientos de Chile, incorporando módulos de historia, geografía, cultura cívica y cultura pop.
Allow: https://nielseniq.com/global/kr/insights/webinar/2023/%EB%8B%A4%EC%9D%8C-%EB%8B%A8%EA%B3%84%EB%8A%94-%ED%9A%8C%EB%B3%B5-state-of-consumer-tech-and-durables-webinar-%EC%98%A8%EB%94%94%EB%A7%A8%EB%93%9C-%EC%9B%A8%EB%B9%84%EB%82%98/
Title: 다음 단계는 회복? -State of Consumer Tech and Durables Webinar 온디맨드 웨비나 - NIQ
Description: 2022년부터 발생한 글로벌 이슈들은 시장에 지속적인 영향을 미치고 있습니다. 최악의 상황은 지나간 것일까요? GfK의 글로벌 웨비나를 통해 전문가들이 전하는 글로벌 시장 상황과 향후 전망을 확인하세요.
Allow: https://nielseniq.com/global/id/insights/commentary/2021/saatnya-mengatur-ulang-strategi-harga-dan-promosi-fmcg-asiasaatnya-mengatur-ulang-strategi-harga-dan-promosi-fmcg-asia/
Title: Saatnya mengatur ulang strategi harga dan promosi FMCG Asia - NIQ
Description: Shopper price elasticity in Asia declined as a result of the pandemic; now’s the time to re-evaluate your price and promotional strategies.
Allow: https://nielseniq.com/global/sk/insights/report/2019/gfk-slovakia-v-novych-priestoroch/
Title: GfK Slovakia v nových priestoroch
Description: Slovenský tím v druhej polovici roku úspešne zvládol komplikovaný chod v dosluhujúcich kanceláriách na Račianskej ulici.
Allow: https://nielseniq.com/global/cz/news-center/2019/rust-trhu-technickeho-spotrebniho-zbozi-v-ceske-republice-v-prvnim-ctvrtleti-roku-2019/
Title: Růst trhu technického spotřebního zboží v České republice v prvním čtvrtletí roku 2019
Description: Trh s technickým spotřebním zbožím zaznamenal v České republice v prvním čtvrtletí roku 2019 ve srovnání se stejným obdobím předchozího roku nárůst o více než 6 procent.
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-6/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/ro/news-center/2019/piata-electro-it-creste-cu-6-in-t2-2019/
Title: Piața electro - IT crește cu 6% în T2 2019
Description: Piața înregistrează un avans de aproape 6% în T2, până la 737 de milioane de euro. Cel mai mare sector al pieței, cel de telecom, a avut un avans de aproape 4%, atingând valoarea de 322 milioane de euro. Electrocasnicele mari și mici au avut performanțe bune, ca și în trimestrele anterioare, de peste 16% pentru fiecare sector, cu valori absolute de 155 si, respectiv, 53 de milioane de euro.
Allow: https://nielseniq.com/global/pl/insights/report/2017/swiatowe-trendy-konsumenckie-gfk/
Title: Poznaj najnowsze światowe trendy konsumenckie i rynkowe
Description: Badanie światowych trendów rynkowych i prognozowanie zmian jest złożonym procesem. Zrozum mechanizmy rządzące tymi zmianami! Dowiedz się więcej!
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EC%9D%B8%ED%94%8C%EB%A0%88%EC%9D%B4%EC%85%98%EA%B3%BC-%EC%9D%B4%EB%85%B8%EB%B2%A0%EC%9D%B4%EC%85%98-%EA%B7%B8%EB%A6%AC%EA%B3%A0-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8-%EA%B8%B0%EC%88%A0-%EC%86%8C/
Title: 인플레이션과 이노베이션 그리고 인사이트: 기술 소비재 및 내구재 소매업체를 위한 회복의 열쇠 - NIQ
Description: GfK 무료 백서를 통해 2023년에 떠오르는 성장 기회를 찾으세요.
Allow: https://nielseniq.com/global/tr/news-center/2019/her-3-tuketiciden-biri-internet-reklamlarindan-rahatsizlik-duymuyor/
Title: Her 3 tüketiciden biri internet reklamlarından rahatsızlık duymuyor
Description: GfK ve IAB Türkiye iş birliği ile gerçekleştirilen araştırma kapsamında tüketicilerin internette çıkan reklamlar ile ilgili değerlendirmeleri alındı.
Allow: https://nielseniq.com/global/pl/news-center/2017/sila-nabywcza-zlotowki-2017-gfk/
Title: Siła nabywcza mieszkańców Polski per capita wyniosła w 2017 roku 6 710 euro (28 591 zł)
Description: Przeciętna siła nabywcza mieszkańców Polski wyniosła w 2017 roku 28.591 zł - niemal 48 % średniej siły nabywczej mieszkańców Europy.
Allow: https://nielseniq.com/global/hu/news-center/2019/tobbet-koltunk-zoldsegre-es-gyumolcsre/
Title: Többet költünk zöldségre és gyümölcsre
Description: Zöldség-és gyümölcsfogyasztásról szóló jelentésünk sajtóközleménye
Allow: https://nielseniq.com/global/sk/insights/report/2017/gfk-shopping-monitor-slovakia-2016-17/
Title: GfK Shopping Monitor Slovakia 2016/17
Description: Štúdia poskytuje komplexné informácie o nákupnom správaní slovenskej populácie v oblasti potravinárskeho tovaru.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-precio-de-venta-promedio-global-de-smartphones-registra-un-crecimiento-record-interanual-en-el-4t17/
Title: El precio de venta promedio global de Smartphones registra un crecimiento récord interanual en el 4T17
Description: Las ventas mundiales de teléfonos inteligentes alcanzaron los 397 millones de unidades en el cuarto trimestre de 2017 (4T17), un aumento del uno por ciento anual. La demanda fue impulsada principalmente por Medio Oriente y África, que experimentó un crecimiento del ocho por ciento, y Europa Central y del Este, donde la demanda creció un siete por ciento. El precio de venta promedio global de los teléfonos inteligentes aumentó en un 10 por ciento año con año a USD 363, su tasa de crecimiento trimestral más rápida hasta la fecha.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/gfk-pone-fin-a-su-indicador-de-aprobacion-de-gobierno-2/
Title: GfK pone fin a su Indicador de Aprobación de Gobierno
Description: Con la medición de diciembre de 2018, GfK Chile pone fin a su Indicador de Aprobación de Gobierno.
Allow: https://nielseniq.com/global/hu/news-center/2021/europaban-csokkent-a-nem-elelmiszer-jellegu-cikkek-kiskereskedelme/
Title: Európában csökkent a nem élelmiszer jellegű cikkek kiskereskedelme - NIQ
Description: A GfK tanulmánya a legfontosabb európai kiskereskedelmi mutatókat vizsgálja
Allow: https://nielseniq.com/global/vi/insights/report/2022/mo-ra-co-hoi-tang-truong-truc-tuyen-o-chau-a-thai-binh-duong/
Title: Mở ra cơ hội tăng trưởng trực tuyến ở Châu Á Thái Bình Dương - NIQ
Description: Truy cập dữ liệu và phân tích phù hợp để đảm bảo bạn đang đo lường đúng đắn để xây dựng chiến lược thành công và mở ra các cơ hội phát triển mới cho doanh nghiệp thương mại điện tử của mình.
Allow: https://nielseniq.com/global/cz/news-center/2019/vydaje-za-velikonocni-cukroviny-rok-od-roku-rostou/
Title: Výdaje za velikonoční cukroviny rok od roku rostou
Description: Jak si stojí nákupy domácností během velikonočních svátků?
Allow: https://nielseniq.com/global/pl/news-center/2016/przybywa-konsumentow-nastawionych-na-oszczedzanie/
Title: Przybywa konsumentów nastawionych na oszczędzanie
Description: W skali globalnej liczba osób prezentujących postawę „teraz oszczędzam” właśnie przekroczyła liczbę osób prezentujących postawę „wydawaj więcej”, ale populacje te są nadal bardzo zbliżone pod względem liczebności.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D1%8E%D1%82%D0%B8%D0%B9-2015-%D0%BF%D0%BE%D0%B3/
Title: Споживчі настрої в Україні, лютий 2015: погіршення на 4,8 п. до 41,1
Description: У лютому 2015 року тривало погіршенням споживчих настроїв українців. Індекс споживчих настроїв знизився на 4,8 п. до 41,1, внаслідок чого впритул наблизився до найнижчого рівня, зафіксованого в січні 2009 року.
Allow: https://nielseniq.com/global/hu/news-center/2019/harom-fo-tenyezo-ervenyesul-a-haztartasi-nagygepek-piacan/
Title: Három fő tényező érvényesül a háztartási nagygépek piacán
Description: A GfK átfogó közleményeket adott ki az IFA alkalmából
Allow: https://nielseniq.com/global/pl/news-center/2020/w-pandemii-ucierpiala-psychika-polskich-milenialsow-i-generacji-x/
Title: W pandemii ucierpiała psychika polskich Milenialsów i Generacji X
Description: 57 proc. pokolenia Milenialsów i 58 proc. przedstawicieli Pokolenia X zadeklarowało, iż pandemia miała negatywny wpływ na ich psychiczne samopoczucie.
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-2021%EB%85%84-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EC%8B%9C%EC%9E%A5-%EC%A0%84%EB%85%84%EB%B3%B4%EB%8B%A4-17-%EC%84%B1%EC%9E%A5/
Title: GfK “2021년 글로벌 기술 소비재 시장, 전년보다 17% 성장” - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2021년 글로벌 기술 소비재 시장의 2021년 1~10월 매출액이 2020년 대비 17% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/webinar-tras-la-huella-del-consumidor/
Title: Webinar Tras la huella del consumidor
Description: Webinar Tras la huella del consumidor.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/opiniongfk-cyber-que/
Title: #OpinionGfK: ¿Cyber qué?
Description: "El comercio electrónico en Perú crece constantemente en el país. En los mercados de productos durables (tecnología, electrodomésticos, muebles, etc.) ya está en un 5% a 6% de la venta total del canal moderno. Solo seguirá subiendo." - Hernán Chaparro, Country Manager GfK Perú
Allow: https://nielseniq.com/global/cz/insights/report/2018/gfk-supermarket-diskont-hypermarket/
Title: GfK Supermarket, Diskont & Hypermarket
Description: Komplexní analýza supermarketů, diskontů a hypermarketů v ČR.
Allow: https://nielseniq.com/global/pl/landing-page/nielseniq-bookdata-poland/
Title: NielsenIQ BookData Poland - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es-eu/insights/infographic/2022/una-mirada-al-crecimiento-de-las-pequenas-y-medianas-empresas-eu/
Title: Una mirada al crecimiento de las pequeñas y medianas empresas. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/th/insights/education/2023/%E0%B8%81%E0%B8%A5%E0%B8%A2%E0%B8%B8%E0%B8%97%E0%B8%98%E0%B9%8C%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%81%E0%B9%8D%E0%B8%B2%E0%B8%AB%E0%B8%99%E0%B8%94%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%82%E0%B8%AD/
Title: กลยุทธ์การกําหนดราคาของคุณสามารถช่วยให้คุณนําหน้าอัตราเงินเฟ้อได้อย่างไร - NIQ
Description: อัตราเงินเฟ้อพุ่งสูงขึ้นและค่าใช้จ่ายของคุณเพิ่มขึ้น ก้าวต่อไปของคุณคืออะไร? นี่คือข้อควรพิจารณาที่จะช่วยคุณกําหนดกลยุทธ์การกําหนดราคาที่มีประสิทธิภาพ
Allow: https://nielseniq.com/global/jp/insights/report/2016/%E3%80%8C%E4%BA%BA%E3%81%AE%E6%89%8B%E5%8A%A9%E3%81%91%EF%BC%88%E3%83%9C%E3%83%A9%E3%83%B3%E3%83%86%E3%82%A3%E3%82%A2%E3%81%AA%E3%81%A9%EF%BC%89%E3%82%92%E3%81%99%E3%82%8B%E9%A0%BB%E5%BA%A6%E3%81%AB/
Title: 「人の手助け（ボランティアなど）をする頻度に関するグローバル調査」
Description: GfKは17カ国、22,000人に対しボランティア活動などの人の手助けを行う頻度を調査し、結果を発表しました。
Allow: https://nielseniq.com/global/pl/news-center/2018/gfk-rozwija-oferte-badawcza-w-zakresie-analiz-cen-produktow-online/
Title: GfK rozwija ofertę badawczą w zakresie analiz cen produktów online
Description: GfK wprowadza technologię gromadzącą i analizującą informacje o cenach online (ang. Online Pricing Intelligence, OPI), która pozwala na prowadzenie codziennego monitoringu cen produktów na wielu rynkach i różnych obszarach językowych i w różnych walutach.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/optimiza-tu-marketing-mix-2/
Title: Optimiza tu Marketing Mix
Description: Hoy en día nos enfrentamos a un consumidor que está siempre conectado y expuesto tanto a medios tradicionales (TV, Radio, Vía Pública y prensa escrita) como a medios digitales (social, search, videos, etc), lo cual hace que cada día las decisiones de marketing se vuelvan más complejas a la hora de invertir. Optimiza tu Marketing Mix con nuestro Marketing Mix Modelling.
Allow: https://nielseniq.com/global/jp/news-center/2024/0924-auto/
Title: バッテリーの販売数量は前年比8%増、タイヤは6%増と堅調に推移ー2024年8月の自動車用タイヤ・エンジンオイル・バッテリー販売速報ー - NIQ
Description: GfK/NIQ Japanは、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データを元に、市場規模相当に拡大推計した自動車用タイヤ、エンジンオイル、バッテリーの販売速報を公表した。
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8Ctemax-japan-2015%E5%B9%B4%E7%AC%AC3%E5%9B%9B%E5%8D%8A%E6%9C%9F%E3%80%8D/
Title: 「TEMAX Japan - 2015年第3四半期」
Description: 2015年第3四半期の国内家電・IT市場(※)は、前年並みの約1兆5,500億円となった。
Allow: https://nielseniq.com/global/es-latam/news-center/2017/lanzamiento-primera-version-estudio-chile-come-sano/
Title: Lanzamiento Primera Versión Estudio Chile Come Sano
Description: La investigación, realizada por Jumbo y GfK, surge a raíz de los altos índices de obesidad en Chile que nos ubican en primer lugar a nivel regional, y busca determinar cuán saludables son nuestros hábitos alimentarios.
Allow: https://nielseniq.com/global/nl/news-center/2025/vrouwen-en-jongeren-leiden-de-proteinetrend/
Title: Vrouwen en jongeren leiden de proteïnetrend - NIQ
Description: Uit onderzoek van NIQ/GfK blijkt dat vooral vrouwen en jongeren tussen de 18 en 34 jaar een sterke voorkeur hebben voor eiwitrijke producten.
Allow: https://nielseniq.com/global/pl/news-center/2019/wartosc-swiatowego-rynku-elektroniki-konsumenckiej-uzytkowej-i-agd-przekroczyla-bilion-euro/
Title: Wartość światowego rynku elektroniki konsumenckiej, użytkowej i AGD przekroczyła bilion euro
Description: W roku 2018 sprzedaż na światowym rynku elektroniki, konsumenckiej, użytkowej i sprzętu AGD wyniosła 1,01 biliona euro, co oznacza, że po raz pierwszy w historii wartość tego rynku przekroczyła granicę biliona euro*. Był to efekt czteroprocentowego wzrostu w porównaniu z ubiegłym rokiem, szczególnie w kategoriach: telekomunikacji (wzrost o 7 proc.), małego AGD (7 proc.), elektroniki użytkowej/fotografii (6 proc.) oraz IT/sprzętu biurowego (1 proc.). Jednocześnie światowa sprzedaż dużego AGD zanotowała nieznaczny spadek, o 1 proc. Na rok 2019 GfK prognozuje 2-procentowy wzrost światowej sprzedaży w całym segmencie, do około 1,03 biliona euro.
Allow: https://nielseniq.com/global/hu/news-center/2019/folyamatosan-bovul-a-szorakoztatoelektronikai-termekek-piaca/
Title: Folyamatosan bővül a szórakoztatóelektronikai termékek piaca
Description: Bővül a szórakoztatóelektronikai termékek piaca
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ventas-de-bienes-durables-en-la-semana-previa-a-la-navidad-caen-durante-2018/
Title: Ventas de bienes durables en la semana previa a la Navidad caen durante 2018
Description: De acuerdo a datos recopilados por el Panel de Ventas Semanal de GfK, las ventas de la semana previa a Navidad cayeron -9,3%
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D1%81%D1%82%D0%BE%D0%BF%D0%B0%D0%B4-2014/
Title: Споживчі настрої в Україні, листопад 2014: погіршилися на 0,9 п. до 53,4
Description: В листопаді споживчі настрої в Україні трохи погіршилися. Індекс споживчих настроїв (ІСН) склав 53,4, що на 0,9 п. менше, ніж у жовтні. Це погіршення виникло, насамперед, через зниження довгострокових очікувань щодо розвитку економіки.
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-2020%EB%85%84-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2020년 국내 가전시장 성장률 발표 - NIQ
Description: GfK Point of Sales (POS) Tracking 데이터를 이용한 GfK의 조사에 따르면 2020년 가전 시장은 코로나19가 촉발한 집콕과 대체소비의 수혜로 전년 대비 14% 상승한 것으로 나타났다.
Allow: https://nielseniq.com/global/kr/news-center/2019/gfk-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8-%ED%8F%AC%EB%9F%BC-2019-%EC%BB%A8%ED%8D%BC%EB%9F%B0%EC%8A%A4-%EA%B0%9C%EC%B5%9Cgfk/
Title: GfK, 인사이트 포럼 2019 컨퍼런스 개최
Description: GfK는 10월 23일 그랜드 인터콘티넨탈 서울 파르나스 호텔에서 ‘인사이트 포럼 2019 (Insight Forum 2019)를 개최했다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/estilos-de-vida-de-los-gse-en-chile-2/
Title: Estilos de vida de los GSE en Chile
Description: Te invitamos a conocer más sobre los estilos de vida de los segmentos socioeconómicos de Chile, en base a los resultados de nuestro estudio CHILE3D 2019.
Allow: https://nielseniq.com/global/nl/news-center/2017/dab-digitale-radio-bereikt-volgende-mijlpaal-van-2-miljoen-luisteraars/
Title: DAB+ digitale radio bereikt volgende mijlpaal van 2 miljoen luisteraars
Description: DAB+ digitale radio bereikt volgende mijlpaal van 2 miljoen luisteraars
Allow: https://nielseniq.com/global/cz/insights/multimedia/2021/bourani-cenovych-mytu-jak-se-v-posledni-dobe-zmenila-cenova-elasticita/
Title: Bourání cenových mýtů: jak se v poslední době změnila cenová elasticita - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/las-mujeres-chilenas-en-cifras/
Title: Las mujeres chilenas en cifras
Description: En el Día Internacional de la Mujer te contamos cómo se sitúan las mujeres en diversos ámbitos.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-mid-year-consumer-outlook-guide-2025/
Title: 닐슨아이큐(NIQ) ‘연중 소비자 전망: 2025년 가이드’ 발표 - NIQ
Description: 2024.12.09 - 글로벌 소비자 인텔리전스 기업 닐슨아이큐(NIQ) 코리아가 발표한 NIQ ‘연중 소비자 전망: 2025년 가이드(Mid-Year Consumer Outlook: Guide to 2025)’에 따르면 국내 소비자들의 소비 지출은 줄어들지만 경기 침체 체감도는 다소 완화되고 있는 것으로 나타났다. 또한 예외적으로 건강관리 제품군 소비는 증가할 것으로 전망했다.
Allow: https://nielseniq.com/global/pl/news-center/2017/polacy-coraz-rzadziej-kupuja-pieczywo-rzadziej-korzystajac-przy-tym-ze-sklepow-tradycyjnych/
Title: Polacy coraz rzadziej kupują pieczywo, rzadziej korzystając przy tym ze sklepów tradycyjnych
Description: Z najnowszego raportu GfK dotyczącego rynku pieczywa wynika, iż głównymi powodami ograniczania spożycia pieczywa jest dbanie o właściwą wagę ciała oraz przeświadczenie, iż pieczywo jest produktem wysoko przetworzonym. Kobiety, częściej niż mężczyźni, wskazują również na alergię pokarmową, jako na czynnik decydujący. To główne przyczyny, z powodu których już co trzeci konsument ogranicza spożycie pieczywa.
Allow: https://nielseniq.com/global/cz/news-center/2024/cesti-spotrebitele-se-zotavuji-z-inflacniho-soku/
Title: Čeští spotřebitelé se zotavují z inflačního šoku - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ro/news-center/2019/piata-electro-it-creste-cu-13-in-2018-sustinuta-de-sectorul-telecom/
Title: Piața electro - IT crește cu 13% în 2018, susținută de sectorul telecom
Description: Principalul motor al acestei creşteri a fost sectorul telecom, cu un avans de 23% în valoare, până la 1,4 miliarde de euro. Telecom este astfel cel mai important sector din piaţă, cu o pondere de 42%.
Allow: https://nielseniq.com/global/ro/news-center/2019/piata-fmcg-a-avut-un-avans-de-aproape-6-in-2018-influentata-de-cresterea-preturilor/
Title: Piața FMCG a avut un avans de aproape 6% în 2018, influențată de creșterea prețurilor
Description: Industria bunurilor de larg consum a înregistrat pe parcursul anului 2018 o creștere de 5,7% comparativ cu 2017. Creșterea a fost determinată în cea mai mare parte de inflație. Consumul s-a aflat într-o ușoară creștere, însă românii nu au mai migrat către segmente superioare de preț.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/ventas-de-productos-tecnologicos-en-semana-de-cyber-baten-record-historico-de-los-ultimos-10-anos-2/
Title: Ventas de productos tecnológicos en semana de Cyber baten récord histórico de los últimos 10 años - NIQ
Description: Durante la semana del Cyber se vendieron MM$160.000 en productos tecnológicos. Notebooks, aspiradoras, celulares y televisores fueron los más apetecidos.
Allow: https://nielseniq.com/global/pl/news-center/2018/in-store-intelligence-nowa-analityka-od-gfk-i-trax/
Title: In-store Intelligence – nowa analityka od GfK i Trax
Description: GfK, światowy lider w branżowych analizach rynku technologii, elektroniki oraz dóbr trwałego użytku, oraz firma Trax, wiodący dostawca rozwiązań z dziedziny komputerowego rozpoznawania obrazów, połączyły zasoby, aby zaoferować markom z ww. branż nowe rozwiązania cyfrowe dostarczające insighty poprawiające sprzedaż w sklepach stacjonarnych.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chilenos-reprueban-en-conocimientos-generales-de-chile-2/
Title: Chilenos reprueban en conocimientos generales de Chile
Description: Por segundo año consecutivo, GfK Adimark realizó una prueba de conocimientos de Chile, incorporando módulos de historia, geografía, cultura cívica y cultura pop.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B1%D0%B5%D1%80%D0%B5%D0%B7%D0%B5%D0%BD%D1%8C-2014/
Title: Споживчі настрої в Україні, березень 2014: покращення на 3,2 п. до 67,8
Description: Березень 2014 року відзначився призупиненням погіршення споживчих настроїв українців, яке тривало всі три зимові місяці. Індекс споживчих настроїв (ІСН) дорівнює 67,8, що на 3,2 пункту більше, ніж у лютому.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/cambios-y-tendencias-en-la-canasta-de-consumo-del-chileno-2/
Title: Cambios y tendencias en la canasta de consumo del chileno
Description: ¿Cuáles son los principales cambios y tendencias en la canasta de consumo en Chile:? Te invitamos a revisar la presentación que hizo nuestra gerente comercial, Carolina Cuneo, en el XXVIII Congreso Chileno de Marketing 2019 de Icare.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/encuestasgfk-descanso-de-la-tecnologia/
Title: #EncuestasGfK: Descanso de la tecnología
Description: Los adolescentes y las personas de hogares con altos ingresos tienen mayor dificultad para desconectarse de la tecnología, según encuesta de GfK.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/el-consumo-solitario-y-personalizado-de-television-toma-protagonismo-2/
Title: El consumo solitario y personalizado de televisión toma protagonismo
Description: Múltiples dispositivos y deseo de personalización permiten una TV más personalizada según contenido. Las películas son el bastión del consumo colectivo.
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-7/
Title: Polscy konsumenci zachowują stabilny nastrój – GfK
Description: Pomimo zmian rynkowych, polscy konsumenci pozostają optymistyczni. Sprawdź szczegóły badania GfK i poznaj najnowsze trendy!
Allow: https://nielseniq.com/global/pl/insights/education/2022/optymalizacja-asortymentu-w-celu-osigniecia-wzrostu-w-trudnej-rzeczywistosci-2022-roku/
Title: Optymalizacja asortymentu w celu osignięcia wzrostu w trudnej rzeczywistości 2022 roku - NIQ
Description: Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.
Allow: https://nielseniq.com/global/hu/news-center/2022/az-europai-kiskereskedelem-mutatoi/
Title: Az európai kiskereskedelem mutatói - NIQ
Description: 6,8 százalékkal nőtt az európai kiskereskedelem
Allow: https://nielseniq.com/global/cz/insights/report/2019/iniciativa-pro-vyzkum-startuje/
Title: Iniciativa PRO VÝZKUM startuje
Description: Sdružení agentur pro výzkum trhu a veřejného mínění SIMAR, jehož zakládajícím členem je i společnost GfK, zahájilo iniciativu PRO VÝZKUM. Jedná se o veřejně prospěšnou aktivitu výzkumníků působících v prověřených agenturách pro výzkum trhu a veřejného mínění, která si klade za cíl vysvětlovat široké veřejnosti základní principy výzkumu, jeho přínosy pro celou společnost a etické zásady výzkumných aktivit.
Allow: https://nielseniq.com/global/cz/news-center/2019/gfk-a-spolecnost-media-saturn-spousteji-novou-sluzbu-key-account-data-pro-vyrobce-technickeho-zbozi/
Title: GfK a společnost Media-Saturn spouštějí novou službu – Key Account Data pro výrobce technického zboží
Description: Tyto údaje budou k dispozici ve všech 14 zemích, v nichž MediaMarktSaturn obchoduje.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/carolina-cuneo-mktg-best-chile-2/
Title: Carolina Cuneo MKTG BEST Chile - NIQ
Description: Carolina Cuneo MKTG BEST Chile
Allow: https://nielseniq.com/global/gr/news-center/2022/%CE%B5%CF%85%CF%84%CF%85%CF%87%CE%B9%CF%83%CE%BC%CE%AD%CE%BD%CE%B1-%CF%87%CF%81%CE%B9%CF%83%CF%84%CE%BF%CF%8D%CE%B3%CE%B5%CE%BD%CE%BD%CE%B1-%CF%80%CE%B1%CF%81%CE%AC-%CF%84%CE%B7%CE%BD-%CE%BA%CF%81/
Title: "Ευτυχισμένα Χριστούγεννα" παρά την κρίση; H πλειοψηφία των Eλλήνων έχει την ανάγκη να γιορτάσει τα Xριστούγεννα παραδοσιακά και δεν θα μειώσει τις δαπάνες. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-digital-advisory-council-korea-2024/
Title: 닐슨아이큐(NIQ), 'Digital Advisory Council Korea 2024' 성료, 이커머스 미래 전략 공유 - NIQ
Description: 닐슨아이큐코리아(NIQ)가 지난 12월 4일 서울 JW 메리어트 호텔에서 'Digital Advisory Council Korea'을 성공적으로 개최했다고 밝혔다. 이번 행사는 NIQ의 글로벌 이벤트로, 올해 전 세계에서 진행된 14개국 행사의 마지막을 장식했다.이번 컨퍼런스는 국내 주요 이커머스 업계 리더들이 참석한 가운데, 급변하는 디지털 리테일 환경에서의 성장 전략과 미래 인사이트를 공유하는 자리로 마련됐다. 특히 옴니채널 관점에서 본 국내 소비재 시장 분석을 시작으로, 글로벌 이커머스 트렌드까지 아우르는 포괄적인 시장 조망이 제시됐다.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/descubre-los-habitos-de-compra-en-futurebuy/
Title: Descubre los hábitos de compra en FutureBuy
Description: Estudio Multiclientes por GfK Perú Future Buy sobre la evolución del camino de compra, las conductas, las consideraciones y los canales y sus impactos en las categorías.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D0%BF%D0%B5%D0%BD%D1%8C-2014-%D0%BF%D0%BE/
Title: Споживчі настрої в Україні, липень 2014: погіршення на 1 п. до 65,1
Description: Червневе збільшення оптимізму виявилося короткостроковим – в липні споживчі настрої українців дещо погіршилися. За новою вибіркою (вік 16+) індекс споживчих настроїв (ІСН) склав 65,1, що на 1 пункт менше ніж у червні.
Allow: https://nielseniq.com/global/kr/insights/report/2022/2021%EB%85%84-%ED%9A%8C%EB%B3%B5%EB%90%9C-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%8A%A4%EB%A7%88%ED%8A%B8%ED%8F%B0-%EC%8B%9C%EC%9E%A5/
Title: 2021년 회복된 글로벌 스마트폰 시장 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2021년 글로벌 스마트폰 시장의 매출이 2020년 대비 13.4% 증가한 총 3,655억 달러를 기록한 것으로 나타났다.
Allow: https://nielseniq.com/global/ua/news-center/2019/%D1%81%D1%82%D0%B0%D1%86%D1%96%D0%BE%D0%BD%D0%B0%D1%80%D0%BD%D0%B0-%D1%80%D0%BE%D0%B7%D0%B4%D1%80%D1%96%D0%B1%D0%BD%D0%B0-%D1%82%D0%BE%D1%80%D0%B3%D1%96%D0%B2%D0%BB%D1%8F-%D1%83-%D1%94%D1%81-%D0%BD/
Title: Стаціонарна роздрібна торгівля у ЄС: найвище зростання у 2019 році в Румунії та Литві
Description: За очікуваннями GfK, номінальний приріст обороту роздрібної торгівлі в 27 країнах ЄС (за винятком Великої Британії) у 2019 році складатиме 2 відсотки. Найбільші темпи зростання очікуються у Румунії (+7%) та Литві (+5,9%). Також зростання прогнозується в Іспанії (+2,4%) та Франції (+2,8%). Наводимо деякі результати аналізу європейського ринку роздрібної торгівлі у 2019 р., проведеного GfK, доступного безкоштовно.
Allow: https://nielseniq.com/global/ua/insights/report/2020/%D0%B7%D0%B2%D1%96%D1%82-gfk-%D1%88%D0%BB%D1%8F%D1%85-%D0%BA%D1%80%D1%96%D0%B7%D1%8C-%D0%BA%D1%80%D0%B8%D0%B7%D1%83-%D0%B4%D0%B0%D0%BD%D1%96-%D0%B2%D1%96%D0%B4-%D1%80%D0%B8%D0%BD%D0%BA/
Title: Звіт GfK: Шлях крізь кризу – дані від ринку для ринку
Description: Дані про ринок побутової техніки та електроніки щотижня, на базі PoS Tracking GfK Ukraine
Allow: https://nielseniq.com/global/pl/insights/report/2018/trendy-konsumenckie-i-rynkowe-gfk/
Title: Co nas kręci? Poznaj światowe trendy konsumenckie
Description: Badanie trendów rynkowych i prognozowanie zmian jest złożonym procesem. Zrozum mechanizmy rządzące tymi zmianami! Dowiedz się więcej!
Allow: https://nielseniq.com/global/kr/news-center/2024/niq%EC%BD%94%EB%A6%AC%EC%95%84%C2%B7gfk%EC%BD%94%EB%A6%AC%EC%95%84-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8-%EC%84%9C%EB%B0%8B-%EC%BD%94%EB%A6%AC%EC%95%84-2024-%EC%84%B1%EB%A3%8C/
Title: NIQ코리아·GfK코리아, ‘인사이트 서밋 코리아 2024’ 성료 - NIQ
Description: 글로벌 컨슈머 인텔리전스 기업 NIQ(닐슨아이큐) 코리아와 글로벌 마켓 인텔리전스 기업 GfK(지에프케이)가 29일 JW메리어트 호텔 서울 그랜드볼룸에서 주요 고객 300여 명이 참여한 가운데 고객 초청 세미나 ‘인사이트 서밋 코리아 2024’를 개최했다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chile3d-2019-marcas-recuperan-su-valor-2/
Title: #CHILE3D 2019: Marcas recuperan su valor
Description: Tras años a la baja, la valoración marcaria experimenta un repunte, explicado principalmente por la dimensión afecto. Este 2019, son 17 las que logran formar parte del grupo de marcas de excelencia.
Allow: https://nielseniq.com/global/kr/insights/infographic/2025/30-by-30-the-future-of-ecommerce-in-asia-pacific/
Title: 30 by 30: 아시아 태평양 지역 이커머스의 미래 - NIQ
Description: 세계 이커머스의 62.6%가 집중된 아시아 태평양 시장, 그 성장 비결은 무엇일까요? 소셜, 퀵, 라이브 커머스 같은 혁신적 트렌드가 글로벌 시장으로 확산되는 지금, 변화하는 이커머스 환경에서 경쟁우위를 확보할 수 있는 전략이 필요합니다. 닐슨아이큐와 함께 온라인 시장의 새로운 기회를 발견하세요.
Allow: https://nielseniq.com/global/ua/news-center/2018/gfk-consumer-climate-%D0%B4%D1%80%D1%83%D0%B3%D0%B8%D0%B9-%D0%BA%D0%B2%D0%B0%D1%80%D1%82%D0%B0%D0%BB-2018-%D1%80%D0%BE%D0%BA%D1%83/
Title: GfK Consumer Climate - другий квартал 2018 року
Description: Результати дослідження GfK Consumer Climate у Європі в другому кварталі 2018 року.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-gfk-tablet-pc-market-growth-rate/
Title: 지에프케이(NIQ-GfK), 2024년 1~10월 태블릿 PC 시장 성장률 조사 발표… 판매량 2% 증가 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 GfK - An NIQ Company (지에프케이)는 GfK Market Intelligence: Sales Tracking 데이터를 기준으로 한 2024년 1월~10월 태블릿 PC 시장 성장률을 발표했다. 국내 태블릿 PC의 판매 수량은 2023년 동기간과 비교해 2% 증가했으나 판매 금액 면에서는 4% 감소한 것으로 나타났다. 급격한 인플레이션으로 소비 심리가 크게 위축되며 큰 폭의 하락세를 보인 2023년 이후 2024년은 소폭의 상승세를 보이며 기존 시장 규모를 유지하고 있는 모습이다.
Allow: https://nielseniq.com/global/hu/news-center/2021/gfk-sajtokozlemeny-a-jatekpiacrol/
Title: GfK Sajtóközlemény a játékpiacról - NIQ
Description: A tavaly március óta zajló, változó mértékű korlátozások és nyitvatartási változások természetesen a játékpiacot sem hagyták változatlanul.
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E6%97%A5%E6%9C%AC%E4%BA%BA%E3%81%AE%E7%92%B0%E5%A2%83%E6%84%8F%E8%AD%98%E3%81%AF10%E3%81%8B%E5%9B%BD%E4%B8%AD%E6%9C%80%E4%B8%8B%E4%BD%8D-%E3%80%80%E3%80%80%E9%9B%BB%E6%B0%97%E8%87%AA%E5%8B%95/
Title: 日本人の環境意識は10か国中最下位 　　電気自動車の選択率が高いZ世代でも、その理由は環境より価格 - NIQ
Description: 近年、サステナビリティや環境に対する意識は世界各国で高まり続けている。こうした中で、 GfK Japan (東京：中野区)のMCI(Marketing & Consumer Intelligence)は世界10か国における消費者の環境に対する意識調査の結果を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2019/gfk-pone-fin-a-su-indicador-de-aprobacion-de-gobierno/
Title: GfK pone fin a su Indicador de Aprobación de Gobierno
Description: Con la medición de diciembre de 2018, GfK Chile pone fin a su Indicador de Aprobación de Gobierno.
Allow: https://nielseniq.com/global/tr/news-center/2017/otv-indirimi-beyaz-esya-satislarini-ucurdu/
Title: ÖTV indirimi beyaz eşya satışlarını uçurdu
Description: Dünya genelinde 2016 yılına göre %2’lik büyüme oranıyla 500 milyon adet seviyesinde satış hacmine 2017 yılı toplamında ulaşması beklenen sektör, ülkemizde 2017 yılı ilk yedi ay 6,5 milyon seviyesinde gerçekleşti.
Allow: https://nielseniq.com/global/pl/news-center/2020/polowa-respondentow-51-proc-deklaruje-ze-chodzi-do-pracy-jak-zwykle/
Title: Połowa respondentów (51 proc.) deklaruje, że chodzi do pracy jak zwykle.
Description: Połowa respondentów (51 proc.) deklaruje, że chodzi do pracy jak zwykle.
Allow: https://nielseniq.com/global/ua/news-center/2017/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BA%D0%B2%D1%96%D1%82%D0%B5%D0%BD%D1%8C-2017-%D1%96/
Title: Споживчі настрої в Україні, квітень 2017: індекс склав 54,9
Description: У квітні 2017 року споживчі настрої українців значних змін не зазнали: індекс споживчих настроїв (ІСН) становив 54,9, що на 0,6 п. менше від березневого показника. Найбільше змінилися індекси доцільності великих покупок та очікуваного розвитку економіки країни. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/hu/news-center/2020/fogyasztok-es-a-technologia-termekei-nyero-paros-a-karanten-idejen/
Title: Fogyasztók és a technológia termékei -nyerő páros a karantén idején
Description: Fogyasztók és a technológia termékei -nyerő páros a karantén idején
Allow: https://nielseniq.com/global/pl/news-center/2020/gfk-partnerem-targow-ifa-nowa-platforma-gfk-gfknewron/
Title: GfK partnerem targów IFA. Nowa platforma GfK gfknewron - NIQ
Description: GfK partnerem targów IFA. Berlińskie targi IFA oraz instytut GfK zawarły umowę o globalnym partnerstwie. Nowa platforma i oprogramowanie GfK gfknewron
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E3%80%8C%E4%BF%A1%E9%A0%BC%E3%81%A7%E3%81%8D%E3%82%8B%E5%BA%97%E3%80%8D%E3%81%8C%E8%B3%BC%E5%85%A5%E3%81%A0%E3%81%91%E3%81%A7%E3%81%AA%E3%81%8F%E8%BB%8A%E6%A4%9C%E3%80%81%E3%82%BF%E3%82%A4%E3%83%A4/
Title: 「信頼できる店」が購入だけでなく車検、タイヤ等交換全般でも重視 - NIQ
Description: GfK Japanは、全国のカー用品店、全国の約3,600人の消費者に対し、自動車購入、車検、タイヤ・エンジンオイル・バッテリー交換について、購入・交換場所やその理由、自動車及び自動車用品販売店に対する印象や期待すること等の調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/pl/insights/analysis/2020/insight-sprzedazowy-zrozum-sile-taktycznych-insightow-gfk/
Title: Taktyczne możliwości stwarzane przez insighty z cotygodniowej sprzedaży
Description: Dowiedz się w jaki sposób monitorowanie POS dostarcza insightów umożliwiających optymalizację promocji, sezonowości, wprowadzania produktów na rynek etc.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%A1%9C-%EB%B3%B4%EB%8A%94-%ED%95%9C%EA%B5%AD-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-10%EB%85%84gfk/
Title: 데이터로 보는 한국 가전 시장 10년|GfK - NIQ
Description: GfK Korea 지에프케이코리아 POS Tracking - 미래에 대한 예측은 어렵지만 기본적으로 고려되어야 할 변수들은 항상 있습니다. GfK에서는 한국 가전 시장의 지난 10년의 데이터를 털어 앞으로 시장의 움직임에 대한 힌트를 찾아봤습니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/crisis-ambiental-que-estamos-dispuestos-a-hacer-2/
Title: Crisis ambiental ¿Qué estamos dispuestos a hacer?
Description: Sequía y escasez de agua destaca como el principal problema medioambiental para los chilenos y se declaran dispuestos a realizar cambios en su día a día para detener cambio climático.
Allow: https://nielseniq.com/global/tr/news-center/2015/tuketici-teknolojisi-urunleri-pazari-4-ceyrekte-1-buyudu/
Title: Tüketici teknolojisi ürünleri pazarı 4. çeyrekte ,1 büyüdü.
Description: Türkiye Tüketici Teknolojisi Ürünleri pazarı, 2014’ün son çeyreğinde bir önceki yılın aynı dönemine göre ,1 oranında büyüme performansı ile 10,1 milyar TL’lik ciro değeri elde etti.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chile3d-2019-marcas-recuperan-su-valor/
Title: #CHILE3D 2019: Marcas recuperan su valor
Description: Tras años a la baja, la valoración marcaria experimenta un repunte, explicado principalmente por la dimensión afecto. Este 2019, son 17 las que logran formar parte del grupo de marcas de excelencia.
Allow: https://nielseniq.com/global/kr/insights/report/2020/%EA%B0%80%EC%A0%84%EC%A0%9C%ED%92%88-%EC%98%A4%ED%94%84%EB%9D%BC%EC%9D%B8-%EA%B5%AC%EB%A7%A4-%EB%B9%84%EC%A4%91-%EA%BE%B8%EC%A4%80%ED%95%9C-%ED%9A%8C%EB%B3%B5-5%EC%9B%94-%ED%8F%89%EA%B7%A0-%EC%98%A4/
Title: 가전제품 오프라인 구매 비중 꾸준한 회복 5월 평균 오프라인 구매 비중 48%|GfK - NIQ
Description: GfK의 분석에 따르면 코로나19로 실내에서 생활하는 시간이 증가하고, 외부활동에서 축소된 소비가 가전 제품 교체 수요로 이동함에 따라 실내 필수 생활가전(TV, 냉장고, 세탁기, 청소기, 전기레인지, 김치냉장고, 커피머신, 주방가전, 의류관리기) 시장이 성장하였습니다.
Allow: https://nielseniq.com/global/cz/news-center/2019/gfk-exportni-vyzkum-tri-ctvrtiny-ceskych-exportnich-firem-trapi-situace-na-trhu-prace/
Title: GfK Exportní výzkum: Tři čtvrtiny českých exportních firem trápí situace na trhu práce.
Description: V roce 2018 vnímaly tři čtvrtiny předních českých exportních firem nízkou nezaměstnanost jako bariéru pro rozvoj svého podnikání. Aktuální data přinese GfK Exportní výzkum 2019.
Allow: https://nielseniq.com/global/pl/news-center/2017/handel-detaliczny-rosnie-sila-rynkow-srodkowej-i-wschodniej-europy/
Title: Handel detaliczny: rośnie siła rynków środkowej i wschodniej Europy
Description: Instytut GfK publikuje kompleksową analizę branży handlu detalicznego w 32 krajach europejskich. Opracowanie zawiera analizy siły nabywczej, efektywności powierzchni sprzedażowej, prognoz obrotów na 2017, wskaźników makroekonomicznych, w tym szacunki wzrostu sprzedaży.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/ventas-del-cyber-monday-de-2018-superaron-en-mas-de-58-mil-millones-al-mismo-evento-de-2017/
Title: Ventas del Cyber Monday de 2018 superaron en más de 58 mil millones al mismo evento de 2017
Description: En Chile, los eventos “cyber” siguen mostrando relevantes crecimientos y cifras en ventas.
Allow: https://nielseniq.com/global/nl/news-center/2025/water-populairste-keuze-tijdens-dry-january-gevolgd-door-frisdrank/
Title: Water Populairste Keuze tijdens Dry January, gevolgd door Frisdrank - NIQ
Description: Drinkers van mousserende wijn, port, sherry, vermouth en cocktails haken vaker vroegtijdig af.
Allow: https://nielseniq.com/global/kr/insights/report/2025/%ED%95%9C%EA%B5%AD%EC%9D%98-%EC%98%A8%ED%94%84%EB%A0%88%EB%AF%B8%EC%8A%A4-%EC%8B%9C%EC%9E%A5-%EC%8A%A4%ED%94%BC%EB%A6%BF-%EC%A3%BC%EB%A5%98%EC%97%90%EC%84%9C-%EA%B1%B4%EA%B0%95%ED%95%9C-%EC%9D%8C/
Title: 한국의 온프레미스 시장, 스피릿 주류에서 건강한 음료로 전환 – 브랜드들은 어떻게 대응해야 할까요? - NIQ
Description: From shifting consumer priorities to the rise of low- and no-alcohol options, this report uncovers the top trends shaping South Korea’s drinking culture in 2024 and beyond. Whether you're a global supplier, a local operator, or an emerging beverage brand, this report will help you better understand how to connect with South Korea’s evolving On Premise consumer.
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-2021%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B015%EC%9B%94-%EA%B5%AD%EB%82%B4-%EB%85%B8%ED%8A%B8%EB%B6%81-%EC%8B%9C%EC%9E%A5-%EC%A0%84%EB%85%84%EB%8C%80%EB%B9%84-2-9-%EA%B0%90%EC%86%8C/
Title: GfK, 2021년 상반기(1~5월) 국내 노트북 시장 전년대비 2.9% 감소 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 국내 노트북 판매량은 2021년 상반기(1-5월) 전년 기간 대비 2.9% 감소한 93만 8천대로 나타났다.
Allow: https://nielseniq.com/global/pl/news-center/2017/gfk-wprowadzilo-nowa-wersje-innowacyjnego-oprogramowania-geomarketingowego-regiograph/
Title: GfK wprowadziło nową wersję innowacyjnego oprogramowania geomarketingowego RegioGraph
Description: Dostępna od początku maja nowa wersja oprogramowania RegioGraph 2017 wyposażona jest w nowy i uproszczony interfejs, pozwala szybciej uzyskać wyniki oraz posiada liczne opcje do analizy potencjału lokalizacji oraz optymalizacji obszarów sprzedaży. Użytkownicy będą mogli pracować bezpośrednio na internetowych mapach i wizualizacji przestrzennej.
Allow: https://nielseniq.com/global/jp/insights/report/2018/%E3%80%8Cgfk-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3%E3%80%81%E5%AE%B6%E9%9B%BB%E6%A5%AD%E7%95%8C%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AA%E3%83%BC%E3%83%97%E3%83%B3%E3%82%A4%E3%83%8E%E3%83%99/
Title: 「GfK ジャパン、家電業界におけるオープンイノベーション支援サービスを開始」 - eiiconにて『Home electronics Innovation program』を実施
Description: ジーエフケー マーケティングサービス ジャパン 株式会社は、家電業界における新規事業や新製品の開発、新産業創出を後押しすることを目的にオープンイノベーションの支援サービスを開始いたします。
Allow: https://nielseniq.com/global/pl/news-center/2017/agnieszka-sora-w-nowych-wladzach-iaa-polska/
Title: Agnieszka Sora w nowych władzach IAA Polska
Description: 30 maja 2017 r. odbyło się Walne Zgromadzenie IAA Polska. Międzynarodowego Stowarzyszenia Reklamy, będące podsumowaniem 2-letniej kadencji odchodzącego zarządu. W trakcie Walnego Zgromadzenia wybrano nowe władze Stowarzyszenia na kadencję 2017-2019.
Allow: https://nielseniq.com/global/cz/news-center/2021/tiskova-zprava/
Title: Tisková zpráva - NIQ
Description: Český retail hlásí návrat zákazníků. Není to tak rychlé, jak se čekalo
Allow: https://nielseniq.com/global/jp/news-center/2024/0923-global_2025guide/
Title: NIQによる「中間消費者展望：2025年ガイド」で産業の主要分野における変化の要因を解明 - NIQ
Description: 世界有数の消費者インテリジェンス企業、NIQは待望の「中間消費者展望：2025年ガイド」を発表し、産業全体に影響を及ぼすマクロ要因を明らかにしました。
Allow: https://nielseniq.com/global/nl/news-center/2022/online-bereik-zorgverzekering-aanbieders-stijgt-naar-6-mln-personen/
Title: Online bereik zorgverzekering aanbieders stijgt naar > 6 mln personen - NIQ
Description: Online bereik van zorgverzekering aanbieders stijgt in november 2022 al naar meer dan 6 miljoen personen. Vergelijkingsdiensten vergroten het online bezoek
Allow: https://nielseniq.com/global/id/insights/education/2022/mengapa-ukm-anda-unik/
Title: Mengapa UKM Anda unik - NIQ
Description: Setiap pengusaha, dan perusahaan FMCG kecil dan menengah itu unik. Mereka membutuhkan data dan analitik yang sesuai dengan keadaan dan kebutuhan untuk bertumbuh.
Allow: https://nielseniq.com/global/tr/news-center/2015/hizli-tuketim-harcamalari-nisan-2015te-89-artti/
Title: Hızlı tüketim harcamaları Nisan 2015'te %8,9 arttı!
Description: Hızlı tüketim harcamaları Nisan 2015’te, Nisan 2014’e göre %8,9 arttı, Mart 2015’e göre ise %4,9 azaldı.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/opiniongfk-nuevos-limenos-internautas-2/
Title: #OpinionGfK: Nuevos limeños internautas
Description: En Lima, casi la cuarta parte de los internautas están en Lima Norte y cerca del 20% vive en Lima Este. Si a ellos se suma las personas que usan Internet y viven en los barrios de la llamada Lima Sur tenemos que el 57% de los internautas limeños viven en lo que antes se consideraba la periferia de Lima. Internet rodea la capital.
Allow: https://nielseniq.com/global/sk/news-center/2019/v-roku-2018-dosiahol-celosvetovy-predaj-smartfonov-522-miliard-usd/
Title: V roku 2018 dosiahol celosvetový predaj smartfónov 522 miliárd USD
Description: V roku 2018 dosiahol celosvetový predaj smartfónov 522 miliárd USD
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-precio-de-venta-promedio-global-de-smartphones-registra-un-crecimiento-record-interanual-en-el-4t17-4/
Title: El precio de venta promedio global de Smartphones registra un crecimiento récord interanual en el 4T17
Description: Las ventas mundiales de teléfonos inteligentes alcanzaron los 397 millones de unidades en el cuarto trimestre de 2017 (4T17), un aumento del uno por ciento anual. La demanda fue impulsada principalmente por Medio Oriente y África, que experimentó un crecimiento del ocho por ciento, y Europa Central y del Este, donde la demanda creció un siete por ciento. El precio de venta promedio global de los teléfonos inteligentes aumentó en un 10 por ciento año con año a USD 363, su tasa de crecimiento trimestral más rápida hasta la fecha.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%ED%95%9C%EA%B5%AD-%EA%B0%80%EC%A0%84-%EC%86%8C%EB%B9%84%EC%9E%90%EC%9D%98-%EA%B5%AC%EB%A7%A4-%ED%96%89%EB%8F%99%EC%9D%84-%EC%9D%B4%ED%95%B4%ED%95%98%EA%B8%B0-%EC%9C%84%ED%95%9C-%EB%AA%87-%EA%B0%80/
Title: 한국 가전 소비자의 구매 행동을 이해하기 위한 몇 가지 숫자들 - NIQ
Description: GfK Korea 지에프케이코리아 POS Tracking - GfK의 FutureBuy 2020에 따르면 소형가전을 구매한 사람들의 48%가 오직 온라인 채널을 통해서만 구매를 했다고 답했습니다. 한국의 가전제품 구매자들은 또 어떤 특징을 가지고 있을까요?
Allow: https://nielseniq.com/global/cz/news-center/2019/jeden-z-peti-lidi-ve-veku-od-30-do-39-let-ma-hypoteku-u-bankovni-instituce/
Title: Jeden z pěti lidí ve věku od 30 do 39 let má hypotéku u bankovní instituce
Description: 9 procent lidí má hypoteční úvěr a další 2 procenta si ho plánují pro financování svého bydlení pořídit v nejbližším roce. Ve věkové skupině od 30 do 39 let má hypoteční úvěr dokonce 17 procent. Nejvíce si berou hypotéky lidé s vysokoškolským vzděláním, a to 19 procent z nich. Stavební spoření má 25 procent lidí a 6 procent z něho v současnosti čerpá úvěr. Tato zjištění vyplývají ze studie GfK FMDS.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-mercado-de-tecnologia-en-latinoamerica-comienza-a-recuperarse/
Title: COVID19 Mercado de tecnología en Latinoamérica comienza a recuperarse
Description: Cada semana te iremos contando los efectos del COVID19 en los mercados tecnológicos de Latinoamérica.
Allow: https://nielseniq.com/global/pl/insights/report/2017/raport-zakupy-na-grill-2016-gfk/
Title: Badanie okazji zakupowych: zakupy na grill
Description: Badanie okazji zakupowych jest dostępne w sprzedaży. Opracowanie dotyczy zwyczajów i trendów zakupowych związanych z grillowaniem.
Allow: https://nielseniq.com/global/id/insights/analysis/2022/pertolongan-inflasi-bagaimana-ukm-dapat-memberikan-nilai-tambah/
Title: Pertolongan inflasi: Bagaimana UKM dapat memberikan nilai tambah - NIQ
Description: Dampak inflasi bersifat universal, namun, pembeli brand kecil eksklusif memiliki strategi penghematan yang unik.
Allow: https://nielseniq.com/global/kr/insights/analysis/2019/%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B0%94%EC%9A%B0%EC%B2%98-%EC%A7%80%EC%9B%90%EC%82%AC%EC%97%85-%EC%84%B1%EA%B3%B5-%EC%82%AC%EB%A1%80-%EC%9D%B8%ED%84%B0%EB%B7%B0-%EB%B8%8C%EB%A1%9C%EC%8A%A4%EC%95%A4/
Title: GfK 리테일 인사이트 리포트 : 오프라인 가전시장 트렌드
Description: 2019년 데이터지원사업을 통해 GfK POS Tracking 데이터를 정부 지원받고 구매하신 브로스앤컴퍼니의 서영진 이사와 인터뷰를 진행하였습니다.
Allow: https://nielseniq.com/global/nl/news-center/2023/e-bike-aankoop-toegenomen-onder-forenzen/
Title: E-bike aankoop toegenomen onder forenzen - NIQ
Description: Consument koopt een e-bike steeds vaker voor gebruik in woon-werkverkeer, blijkt uit de jaarlijkse GfK E-bike Monitor 2022. Met maar liefst 35% is dit een steeds belangrijker aankoopmotief. Deze trend zien we terug in de leeftijd van de e-bike kopers. De doelgroep tussen 35 en 49 jaar is significant gestegen onder de e-bike kopers. Dit is juist de groep die hun e-bike gebruikt om naar het werk te gaan. Toch blijven consumenten de e-bike voornamelijk Recreatief gebruiken.
Allow: https://nielseniq.com/global/pl/news-center/2018/rynek-uslug-finansowych-w-polsce-jednym-z-bardziej-innowacyjnych-w-europie/
Title: Rynek usług finansowych w Polsce jednym z bardziej innowacyjnych w Europie
Description: Rynek usług finansowych w Polsce pod względem innowacyjności oferty i rozwiązań sprzedażowych coraz bardziej wyróżnia się na tle innych rynków europejskich. Równocześnie rośnie grupa konsumentów, którzy są otwarci na nowości, chętnie testują nowinki technologiczne i produktowe.
Allow: https://nielseniq.com/global/kr/insights/report/2025/panorama-report-korea/
Title: 한국 리테일 파노라마 리포트 발간 - NIQ
Description: 한국 파노라마 리포트는 FMCG(생활 소비재)와 테크&내구제 시장을 종합적으로 분석하여 입체적인 시각을 제공합니다. 유통 트렌드, 채널별 시장 현황, 트렌드 리뷰 등을 확인 할 수 있으며 해당 리포트는 건강, 편의, 재미라는 세가지 키워드를 중심으로 2024년 소비 트렌드의 변화를 심층적으로 확인할 수 있습니다.
Allow: https://nielseniq.com/global/jp/insights/analysis/2024/%E6%88%90%E5%8A%9F%E3%82%92%E5%BD%A2%E4%BD%9C%E3%82%8B%EF%BC%9Acpg%E6%A5%AD%E7%95%8C%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E5%A5%B3%E6%80%A7%E3%81%AE%E5%BD%B1%E9%9F%BF%E5%8A%9B%E3%82%92%E6%B7%B1/
Title: 成功を形作る：ヘルス＆ビューティー業界における女性の影響力を深く掘り下げる - NIQ
Description: このデジタル ホワイト ペーパーでは、NIQ は過去数年間の CPG 業界における女性主導の変革を調査し、これまでに達成された進歩、新たなトレンド、および今後の機会を調査します
Allow: https://nielseniq.com/global/hu/news-center/2020/optimista-a-muszaki-fogyasztasi-cikkek-globalis-piaca/
Title: Optimista a műszaki fogyasztási cikkek globális piaca
Description: A stabil 2019-es év után a GfK szakértői +2,5 százalékos értéknövekedésre számítanak 2020-ban.
Allow: https://nielseniq.com/global/id/insights/analysis/2022/apakah-harga-ukm-anda-tepat/
Title: Apakah harga UKM Anda tepat? - NIQ
Description: Bagaimana Anda memberi harga dengan benar sehingga Anda menutupi biaya dan menghasilkan keuntungan, sambil memastikan bahwa permintaan terus datang dan menetapkan persepsi yang tepat tentang nilai brand Anda?
Allow: https://nielseniq.com/global/pl/news-center/2016/wedliny-nadal-chetnie-kupowane-przez-polakow/
Title: Wędliny nadal chętnie kupowane przez Polaków
Description: Ponad 40 proc. Polaków postrzega wędliny, jako zdrowe produkty. Równocześnie 45 proc. nie ma sprecyzowanego zdania na ten temat. Mimo to, wędliny to jedna z najbardziej popularnych kategorii kupowanych do polskich gospodarstw domowych. 70 proc. nabywców dokonuje zakupu kategorii kilka razy w tygodniu.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2022%E5%B9%B4%E5%BA%A6-%E9%9B%BB%E5%8B%95%E3%82%A2%E3%82%B7%E3%82%B9%E3%83%88%E8%87%AA%E8%BB%A2%E8%BB%8A%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%8B%95%E5%90%91/
Title: 2022年度 電動アシスト自転車の販売動向 - NIQ
Description: GfK Japanは、全国のGMS、ホームセンターおよび家電量販店における2022年度（2022年4月～2023年3月）の電動アシスト自転車販売動向を2023年4月13日に発表した。
Allow: https://nielseniq.com/global/sk/insights/report/2017/facebook-youtube-instagram-kolko-slovakov-je-na-socialnych-sietach/
Title: Facebook, Youtube, Instagram... Koľko Slovákov je na sociálnych sieťach?
Description: Sociálne siete sa za tých niekoľko rokov, čo sa objavili medzi nami, stali obrovským fenoménom, ktorý zasiahol a postupne výrazne ovplyvňuje celú spoločnosť.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/estudio-masculinidad-en-chile-hoy-gfk-adimark-2/
Title: Estudio: Masculinidad en Chile hoy. GfK Adimark.
Description: Estudio: Masculinidad en Chile hoy. GfK Adimark.
Allow: https://nielseniq.com/global/kr/insights/report/2019/2019-%EC%83%81%EB%B0%98%EA%B8%B0-%EC%97%90%EC%96%B4%EC%BB%A8-%EC%8B%9C%EC%9E%A5gfk/
Title: GfK 시장 분석 - 2019 상반기 에어컨 시장
Description: GfK에 따르면 2019 국내 상반기 에어컨 시장 판매량은 전년대비 1-5월까지 큰 폭으로 성장하다가 6월 이후 눈에 띄게 감소하였습니다. 저희GfK 는 귀사가 더 나은 결정을 내릴 수 있도록 업계 의견, 데이터를 기반한 인사이트력 및 시장 동향을 제공해 드리고 있습니다.
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8C2015%E5%B9%B4%E5%90%84%E7%A8%AE%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%AE%E3%81%94%E6%A1%88%E5%86%85%E3%80%8D/
Title: 「2015年各種消費者調査レポートのご案内」
Description: 2015年にGfKが実施した各種消費者調査レポートのご案内です。テクノロジー分野ではタブレット端末やスマートフォンの利用状況や企業のＩＴ投資動向の調査を行っています。オートモーティブ分野ではタイヤやバッテリーの購買行動調査や車検利用実態調査を行っています。
Allow: https://nielseniq.com/global/fi/insights/analysis/2023/jalleenmyyjan-nakokulma-tuotelistaukseen/
Title: Jälleenmyyjän näkökulma tuotelistaukseen - NIQ
Description: Tuotteen listaaminen jälleenmyyjän kanssa on osa useimpien yritysten kasvusuunnitelmaa. Vähittäiskauppiaan kanssa neuvottelemisen periaatteet ovat samanlaisia kuin neuvottelut melkein minkä tahansa sidosryhmän kanssa. Ihanteellinen tulos on win-win-tilanne, mutta mitä se tarkoittaa, kun kyseessä on jälleenmyyjä?
Allow: https://nielseniq.com/global/es-latam/news-center/2020/radiografia-a-los-adultos-mayores-en-chile-2020-2/
Title: Radiografía a los adultos mayores en Chile 2020 - NIQ
Description: Uno de cada cinco hogares tiene a un adulto mayor como principal sostenedor. ¿Cómo es este segmento? ¿En qué creen? ¿Cómo conviven con la tecnología? ¿Cómo se comportan como consumidores? Estos son algunos de los aspectos contenidos en el informe de GfK Adimark.
Allow: https://nielseniq.com/global/pl/landing-page/retail-spend-barometer-poland-pl/
Title: Retail Spend Barometer Poland - PL - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/nl/news-center/2023/is-duurzaamheid-al-een-belangrijke-drijfveer-voor-wereldwijde-tech-durables-kopers/
Title: Is duurzaamheid al een belangrijke drijfveer voor wereldwijde Tech & Durables kopers? - NIQ
Description: De wereld wordt geconfronteerd met meerdere crises, maar het milieu blijft op de lange termijn een hoge prioriteit voor consumenten
Allow: https://nielseniq.com/global/jp/news-center/2024/monthly-auto-report2412/
Title: Exploring the Latest Trends in Engine Oil, Tires, and Battery Sales
Description: タイヤ、エンジンオイル前年超え、バッテリーでは前年比22％増 ー2024年11月の自動車用タイヤ・エンジンオイル・バッテリー販売速報ー
Allow: https://nielseniq.com/global/nl/news-center/2023/niq-en-gfk-voltooien-combinatie/
Title: NIQ en GfK voltooien combinatie - NIQ
Description: NIQ en GfK voltooien combinatie, waardoor 's werelds toonaangevende bedrijf op het gebied van consumenteninformatie ontstaat
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-%EA%B5%AD%EB%82%B4-%ED%99%88%EC%97%94%ED%84%B0%ED%85%8C%EC%9D%B8%EB%A8%BC%ED%8A%B8-tv-%EC%82%AC%EC%9A%B4%EB%93%9C%EB%B0%94-%EC%8B%9C%EC%9E%A5-%ED%8A%B8%EB%A0%8C%EB%93%9C-%EB%B0%9C%ED%91%9C/
Title: GfK, 국내 홈엔터테인먼트 (TV, 사운드바) 시장 트렌드 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 국내 TV 시장은 2020년 전체 23% 성장에 이어 2021년 1분기에도 21% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/news-center/2016/czesciej-i-chetniej-siegamy-po-latwiejsze-w-uzyciu-kapsulki-do-prania/
Title: Częściej i chętniej sięgamy po łatwiejsze w użyciu kapsułki do prania
Description: Z danych gromadzonych w ramach Panelu Gospodarstw Domowych GfK wynika, iż rynek kapsułek do prania w płynie odnotowuje obecnie dynamiczny wzrost. Jest to najszybciej rozwijający się segment spośród środków do prania. W ostatnich 12 miesiącach wartość zakupów kapsułek dokonanych przez gospodarstwa domowe wzrosła o 12 proc. w porównaniu z analogicznym okresem w ubiegłym roku.
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%ED%95%9C%EB%88%88%EC%97%90-%ED%8C%8C%EC%95%85%ED%95%98%EB%8A%94-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%B1%84%EB%84%90%EC%9D%98-%EA%B5%AC%EB%B6%84%EA%B3%BC-%ED%95%9C%EA%B5%AD%EC%A0%81-%ED%8A%B9/
Title: 한눈에 파악하는 국내 가전 채널의 구분과 한국적 특성 - NIQ
Description: GfK Korea 지에프케이코리아 POS Tracking - 한눈에 파악하는 국내 가전 채널의 구분과 한국적 특성 국내 제조사들은 어떤 기준으로 한국 가전시장의 유통 채널을 분류하여 대응하고 있을까요? 각 채널 별 특성을 파악하고, 한국만이 가진 시장의 특성을 파악하는 것이 내 제품에 맞는 채널을 선택하고, 채널에 맞는 전략을 짜는데 바탕이 될 수 있습니다.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D0%B5%D1%80%D0%BF%D0%B5%D0%BD%D1%8C-2015-%D0%B7/
Title: Споживчі настрої в Україні, серпень 2015: збільшення індексу до 46,9
Description: У серпні 2015 року споживчі настрої українців поліпшилися. Індекс споживчих настроїв (ІСН) дорівнює 46,9, що на 3,8п. більше, ніж у липні.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2022%E5%B9%B4-%E3%82%BF%E3%82%A4%E3%83%A4%E3%83%BB%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%82%AA%E3%82%A4%E3%83%AB%E3%83%BB%E8%87%AA%E5%8B%95%E8%BB%8A%E7%94%A8%E3%83%90%E3%83%83%E3%83%86%E3%83%AA/
Title: 2022年 タイヤ・エンジンオイル・自動車用バッテリーの販売動向 - NIQ
Description: GfK Japan は、全国のカー用品店、タイヤ専門店、ガソリンスタンド、ホームセンター、インターネットの販売実績データをもとに、市場規模相当に拡大推計した2022年のタイヤ、エンジンオイル、自動車用バッテリーの販売動向の調査結果を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2022/nederlanders-weten-niet-goed-wat-hun-auto-per-maand-kost/
Title: “Nederlanders weten niet goed wat hun auto per maand kost“. - NIQ
Description: Potentieel van Private Lease niet volledig benut; "De Nederlandse automobilist heeft moeite om zijn autokosten per maand goed in te schatten".
Allow: https://nielseniq.com/global/nl/news-center/2022/online-aankopen-en-bestedingen-lijken-te-stabiliseren-na-groeiperiode/
Title: Online aankopen en bestedingen lijken te stabiliseren na groeiperiode - NIQ
Description: In het derde kwartaal 2022 namen de online consumentenbestedingen iets toe. Nederlandse consumenten gaven in Q3 2022 online 4% meer uit dan in Q3 2021.
Allow: https://nielseniq.com/global/pl/news-center/2019/private-labels-w-polsce-gfk/
Title: Marki własne w dużej mierze decydują o sukcesie sklepów dyskontowych
Description: Marki własne w dużej mierze decydują o sukcesie sklepów dyskontowych. Dowiedz się więcej!
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-data-driven-business-resilience/
Title: 닐슨아이큐코리아(NIQ), '불황을 극복하는 데이터 기반 비즈니스 전략' 컨퍼런스 개최해 업계 주목 - NIQ
Description: 닐슨아이큐코리아(NIQ)가 지난 11월 7일 개최한 '불황을 극복하는 데이터 기반 비즈니스 전략' 컨퍼런스가 업계 관계자들의 뜨거운 호응 속에 성황리에 마무리되었다. 2024년 경제 불확실성과 소비 위축으로 기업들의 전략적 의사 결정이 더욱 중요해진 가운데, NIQ는 이번 컨퍼런스를 통해 한정된 투자로 더 높은 ROI를 달성할 수 있는 데이터 기반의 해법을 제시했다.
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E5%8C%97%E7%B1%B3%E8%87%AA%E5%8B%95%E8%BB%8A%E5%B8%82%E5%A0%B4%E6%9C%80%E6%96%B0%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89-%E3%82%A2%E3%83%A1%E3%83%AA%E3%82%AB%E4%BA%BA%E3%81%AE%E5%83%8D%E3%81%8D%E6%96%B9/
Title: 北米自動車市場最新トレンド アメリカ人の働き方が車購入に与える変化 - NIQ
Description: GfK JapanのMCI(Marketing & Consumer Intelligence)は、アメリカ人の働き方と車購入に与える影響に関する調査結果を発表した。
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8Cgfk%E3%81%A8%E3%83%9B%E3%83%83%E3%83%88%E3%83%AA%E3%83%B3%E3%82%AF%E3%80%81%E3%82%A4%E3%83%B3%E3%83%90%E3%82%A6%E3%83%B3%E3%83%89%E5%B8%82%E5%A0%B4%E3%83%87%E3%83%BC%E3%82%BF%E3%82%BD/
Title: 「GfKとホットリンク、インバウンド市場データソリューション事業における業務提携開始のお知らせ」
Description: ジーエフケー マーケティングサービス　ジャパン株式会社は、株式会社ホットリンクと、インバウンド（訪日外国人）市場のデータソリューション事業において業務提携することに合意いたしました。
Allow: https://nielseniq.com/global/kr/insights/infographic/2025/apac-ecommerce-trends/
Title: 아시아 태평양 지역 이커머스 시장 동향 - NIQ
Description: 아시아 태평양 지역의 이커머스 시장이 빠르게 성장하고 있습니다. 닐슨아이큐(NielsenIQ, 이하 NIQ)의 최신 연구에 따르면, 현재 한국은 38%의 높은 FMCG(일용소비재) 이커머스 침투율을 보이고 있으며, 아시아 태평양 지역의 FMCG 이커머스 평균 비중은 아직 23% 수준이지만, NIQ는 향후 5년간 7%의 추가 성장을 통해 2030년까지 지역 평균이 30%까지 증가할 것으로 전망하고 있습니다.
Allow: https://nielseniq.com/global/pl/news-center/2020/dzialanie-sieci-handlowych-podczas-epidemii-dobrze-oceniane-przez-konsumentow/
Title: Działanie sieci handlowych podczas epidemii dobrze oceniane przez konsumentów
Description: Działanie sieci handlowych podczas epidemii dobrze oceniane przez konsumentów
Allow: https://nielseniq.com/global/es-latam/news-center/2018/panel-de-apreciacion-de-gfk-en-latinoamerica-2/
Title: Panel de Apreciación de GfK en Latinoamérica
Description: TV Azteca ha firmado un contrato con GfK México por un panel de apreciación de contenido. Este es el primer Panel de Apreciación de GfK en Latinoamérica y el primer Panel de Apreciación integrado con data de comportamiento digital.
Allow: https://nielseniq.com/global/nl/news-center/2021/thuiswinkel-markt-monitor-onderzoek-naar-online-consumentenbestedingen/
Title: Thuiswinkel Markt Monitor onderzoek naar online consumentenbestedingen - NIQ
Description: De groei van de totale e-commercemarkt in Nederland kent verschillende oorzaken blijkt uit de Thuiswinkel Markt Monitor Q4 2020.
Allow: https://nielseniq.com/global/nl/news-center/2021/nederlandse-online-streams-bereiken-meer-dan-12-miljoen-personen-in-mei/
Title: Nederlandse online streams bereiken meer dan 12 miljoen personen in mei - NIQ
Description: DPG Media behaalde het hoogste online bereik met zijn contentstreams. Hierbij zijn met name de video’s op AD en NU.nl populair.
Allow: https://nielseniq.com/global/jp/news-center/2016/%E3%80%8C%E7%AC%AC1%E5%9B%9Egfk%E3%82%A6%E3%82%A7%E3%82%A2%E3%83%A9%E3%83%96%E3%83%AB%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E9%96%8B%E5%82%AC%E3%81%AE%E3%81%8A%E7%9F%A5%E3%82%89%E3%81%9B%E3%80%8D/
Title: 「第1回GfKウェアラブルセミナー開催のお知らせ」
Description: GfKジャパンは、第1回 GfKウェアラブルセミナーを開催いたします。
Allow: https://nielseniq.com/global/kr/insights/report/2020/%EC%BD%94%EB%A1%9C%EB%82%98-19-%EC%98%81%ED%96%A5-%EA%B0%80%EC%A0%84%EC%8B%9C%EC%9E%A5-%EC%98%A8%EB%9D%BC%EC%9D%B8-%EA%B5%AC%EB%A7%A4-%EB%B9%84%EC%A4%91-%EC%A6%9D%EA%B0%80gfk/
Title: GfK 코로나 19 영향으로 가전시장 온라인 구매 비중 증가
Description: GfK에 따르면 코로나 19 발생 이후 전체 시장 규모는 큰 변화가 없었던 반면, 온라인 구매 비중이 크게 증가했습니다. 온라인 시장 등 저희GfK 는 80년 노하우로 귀사가 적합한 결정을 내릴 수 있도록 업계 의견, 시장 인사이트 및 시장 동향을 제공해 드리고 있습니다.
Allow: https://nielseniq.com/global/pl/news-center/2021/sprzedaz-detaliczna-na-swiatowym-rynku-it-wzrosla-o-27-proc/
Title: Sprzedaż detaliczna na światowym rynku IT wzrosła o 27 proc. - NIQ
Description: W pierwszej połowie br. sprzedaż detaliczna na światowym rynku IT wzrosła o 27 proc. i wyniosła niemal 63,9 mld USD.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/adultos-mayores-en-el-chile-de-hoy/
Title: Adultos mayores en el Chile de hoy
Description: Revisa la presentación de nuestro gerente comercial + marketing, José Miguel Ventura, sobre el rol de los adultos mayores en nuestra sociedad.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/articulos-de-cocina-cobran-protagonismo-en-tiempos-de-pandemia-2/
Title: Artículos de cocina cobran protagonismo en tiempos de pandemia
Description: El ticket reducido y la necesidad de pasar más tiempo en la cocina, fueron algunos determinantes para que productos como licuadoras y ollas arroceras presenten un incremento en su demanda.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E9%9B%BB%E6%B0%97%E8%87%AA%E5%8B%95%E8%BB%8A%E3%83%BB%E7%87%83%E6%96%99%E9%9B%BB%E6%B1%A0%E8%87%AA%E5%8B%95%E8%BB%8A%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF/
Title: 「電気自動車・燃料電池自動車に関する消費者調査」
Description: GfK Japanは、全国のドライバー約16,000名に対し、電気自動車 (EV) と燃料電池自動車(FCV)への認知や購入状況に関するインターネット調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/nl/news-center/2023/aantal-online-aankopen-stabiliseert-stijging-online-besteed-bedrag/
Title: Aantal online aankopen stabiliseert, stijging online besteed bedrag - NIQ
Description: Nederlandse consumenten hebben in het eerste kwartaal van 2023 ruim € 8,5 miljard online uitgegeven, een groei van 5% t.o.v. Q1 2022. Het aantal aankopen blijft gelijk: net als in 2022 zijn er in het eerste kwartaal van 2023 84 miljoen online aankopen gedaan.
Allow: https://nielseniq.com/global/sk/news-center/2019/solidne-vysledky-trhu-technickeho-spotrebneho-tovaru-na-slovensku/
Title: Solídne výsledky trhu technického spotrebného tovaru na Slovensku.
Description: Solídne výsledky trhu technického spotrebného tovaru na Slovensku.
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/smb-%EB%8D%B0%EC%9D%B4%ED%84%B0-%EC%A0%84%EB%AC%B8%EC%84%B1%EC%9D%B4-%ED%95%84%EC%9A%94%ED%95%98%EC%A7%80-%EC%95%8A%EC%8A%B5%EB%8B%88%EB%8B%A4/
Title: SMB 데이터: 전문성이 필요하지 않습니다 - NIQ
Description: 고급 애널리틱스는 멀리 있는 듯 하지만 생각보다 접근하기 쉽습니다. 데이터와 함께 하는 여정을 시작하기 위해 주저할 필요가 없습니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/centennials-versus-millennials-2/
Title: Centennials versus Millennials
Description: ¿Qué une y qué distingue a las dos generaciones de jóvenes chilenos?
Allow: https://nielseniq.com/global/tr/news-center/2017/tuketici-teknolojisi-urunleri-pazari-ilk-ceyrekte-8-buyudu/
Title: Tüketici Teknolojisi Ürünleri Pazarı ilk çeyrekte %8 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2017’nin ilk çeyreğinde bir önceki yılın aynı dönemine göre %8,3’lük bir büyüme performansı ile 11.7 milyar TL ciro değeri elde etti. İlk çeyrek sonu itibariyle özellikle beyaz eşya sektöründeki vergi indirimlerinin toplam büyümeye pozitif katkısı ön planda.
Allow: https://nielseniq.com/global/pl/news-center/2020/sila-nabywcza-pieniadza-w-polsce-gfk/
Title: Siła nabywcza konsumentów – Polska na 29 miejscu w Europie
Description: Średnia siła nabywcza w Polsce per capita wynosi około 7.589 euro na osobę, czyli nieco powyżej połowę średniej europejskiej!
Allow: https://nielseniq.com/global/es-latam/news-center/2020/consumer3d-peru-2/
Title: CONSUMER3D Peru
Description: Marcas y estilos de vida de los peruanos.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ni-macro-ni-micro-segmentaciones-correctas-2/
Title: Ni macro ni micro, segmentaciones correctas
Description: Lo importante no es segmentar por segmentar. Si queremos conectar con nuestras audiencias debemos encontrar la diferencia que hace la diferencia.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/especialgfk-deportes-futbol-y-juegos-de-mesa-2/
Title: #EspecialGfK: Deportes - Fútbol y juegos de mesa
Description: GfK Perú ha realizado un informe especial para indagar sobre las preferencias de los peruanos acerca de los deportes fútbol y ajedrez y sobre juegos de mesa.
Allow: https://nielseniq.com/global/pl/news-center/2018/fmcg-rynek-w-polsce-gfk/
Title: Sklepy dyskontowe niezmiennie głównym miejscem zakupów produktów FMCG w Polsce
Description: 55 % polskich nabywców wskazuje sklepy dyskontowe jako główne miejsce zakupów produktów FMCG. Dowiedz się więcej!
Allow: https://nielseniq.com/global/hu/insights/report/2021/egeszsegtudatos-taplalkozas/
Title: Egészségtudatos táplálkozás - NIQ
Description: Frissített Táplálkozási szokások tanulmány, mely az egészség és a tudatos táplálkozás összefüggéseit vizsgálja. A kutatás 2020-ban készült.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/especialgfk-el-marketing-de-contenidos-en-el-peru/
Title: #EspecialGfK: El Marketing de Contenidos en el Perú
Description: GfK en colaboración con MU y patrocinado por Seminarium ha realizado un estudio para ver cómo se está gestionando el marketing digital en el Perú, enfatizando en la aplicación de Marketing de Contenidos.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/80-anos-los-nuevos-20/
Title: 80 años...¿Los nuevos 20?
Description: Revisa la presentación de Carolina Cuneo en "Vivir hasta los 100" de Icare.
Allow: https://nielseniq.com/global/jp/insights/report/2021/2021%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2021年上半期 家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2021年上半期の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/jp/insights/report/2023/40%E3%81%8C%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E8%B3%BC%E5%85%A5%E3%81%AE%E3%83%91%E3%82%BD%E3%82%B3%E3%83%B3%E3%82%92%E9%81%B8%E6%8A%9E%E3%80%81%E3%82%B2%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E3%83%9E/
Title: 40%がカスタム購入のパソコンを選択、ゲーミングマウスなど周辺機器の所有も増加 - NIQ
Description: GfK Japanは、ゲーミングパソコンを所有するユーザーを対象に購入や使用実態に関するインターネット調査を実施し、その結果の一部を発表した。
Allow: https://nielseniq.com/global/ua/news-center/2020/%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%86%D1%96-%D0%B0%D0%B4%D0%B0%D0%BF%D1%82%D1%83%D1%8E%D1%82%D1%8C%D1%81%D1%8F-%D0%B4%D0%BE-%D0%BD%D0%BE%D0%B2%D0%B8%D1%85-%D1%83%D0%BC%D0%BE%D0%B2-%D0%B6%D0%B8/
Title: Українці адаптуються до нових умов життя
Description: GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем).
Allow: https://nielseniq.com/global/hu/news-center/2019/a-fogyasztok-vilagszerte-210-milliard-eurot-koltottek-okostelefonra-az-idei-elso-felevben/
Title: A fogyasztók világszerte 210 milliárd eurót költöttek okostelefonra az idei első félévben
Description: A GfK átfogó közleményeket adott ki az IFA alkalmából
Allow: https://nielseniq.com/global/pl/news-center/2020/covid-covid-19-konsument-finanse-gospodarstwa-domowe-kredyty/
Title: covid; covid-19; konsument; finanse; gospodarstwa domowe; kredyty;
Description: Zdolność kredytowa, do spłaty swoich zobowiązań finansowych, polskich gospodarstw domowych, konsumentów indywidualnych, w okresie pandemii
Allow: https://nielseniq.com/global/pl/news-center/2018/globalny-rynek-smartfonow-rosnie-w-segmencie-urzadzen-premium/
Title: Globalny rynek smartfonów rośnie w segmencie urządzeń premium
Description: W pierwszej połowie 2018 roku w skali globalnej sprzedano 693,5 mln smartfonów. Całkowite przychody wzrosły o 3 proc. w porównaniu z analogicznym okresem roku ubiegłego i wyniosły 215,3 mld euro. Widoczny staje się trend wzrostowy w zakupach urządzeń premium, który przyczynił się do wzrostu średniej ceny sprzedaży o 4 proc.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-webinar-de-crisis-en-crisis-y-lo-que-vamos-aprendiendo/
Title: #COVID19 Webinar: De crisis en crisis...y lo que vamos aprendiendo
Description: En este webinar on demand, Carolina Cuneo, gerenta comercial de GfK Chile, explora posibles caminos para que las marcas puedan fortalecer su liderazgo en el complejo escenario actual.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/se-anuncia-nuevo-managing-director-para-gfk-peru/
Title: Se anuncia nuevo Managing Director para GfK Perú
Description: GfK anuncia como nuevo Managing Director a Felipe Armijo y se explica un poco sobre la nueva visión de la compañía alemana.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-growth-forum-q3-cosmetic/
Title: NIQ 코리아, 'NIQ Growth Forum Q3-2024 화장품 시장 성장 전략' 세미나 성황리 개최 - NIQ
Description: 닐슨아이큐(NIQ)는 지난 8월 27일 '2024 화장품 시장의 성장 전략 및 인사이트'를 주제로 Growth Forum Q3 세미나를 성공적으로 개최했다고 밝혔다. 이번 세미나는 화장품 업계 주요 관계자들이 대거 참석한 가운데 시장 동향과 미래 전략을 공유하는 의미 있는 자리로 진행됐다.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E3%82%B4%E3%83%AB%E3%83%95%E3%82%A6%E3%82%A7%E3%82%A2%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「ゴルフウェアに関する購買行動調査」
Description: GfK Japanは、過去1年以内にゴルフウェアを購入したゴルファー約2,300人に対してゴルフウェアの購買行動に関するインターネット調査を行い、その結果を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2017/rynek-gamingowy-rozwoj-gfk/
Title: Rynek gamingowy notuje stały wzrost
Description: Segment sprzętu do gier znacząco przyczynił się do wzrostu przychodów producentów komputerów oraz urządzeń peryferyjnych na rynku B2C. Dowiedz się więcej!
Allow: https://nielseniq.com/global/tr/news-center/2019/tuketici-teknolojisi-urunleri-pazari-ucuncu-ceyrekte-57-buyudu/
Title: Tüketici Teknolojisi ürünleri pazarı üçüncü çeyrekte %5,7 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2019’un üçüncü çeyreğinde bir önceki yılın aynı dönemine göre %5,7’lik bir büyüme performansı ile 17,3 milyar TL ciro değeri elde etti. 2019 üçüncü çeyreğindeki büyüme büyük beyaz eşya, küçük ev aletleri ve bilgi teknolojileri sektörlerinden geldi.
Allow: https://nielseniq.com/global/sk/news-center/2018/ekonomicke-ocakavania-a-ochota-nakupovat-na-slovensku-rastu/
Title: Ekonomické očakávania a ochota nakupovať na Slovensku rastú
Description: Spotrebiteľská nálada Európanov sa v druhom štvrťroku 2018 mierne zlepšila.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-actividades-regulares-para-mantener-la-salud-fisica/
Title: #GfKGlobal: Actividades regulares para mantener la salud física
Description: Datos de GfK muestran que pasar tiempo con familiares y mascotas es tan importante para mantener la salud física como alimentarse saludablemente y hacer ejercicios.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-precio-de-venta-promedio-global-de-smartphones-registra-un-crecimiento-record-interanual-en-el-4t17-2/
Title: El precio de venta promedio global de Smartphones registra un crecimiento récord interanual en el 4T17
Description: Las ventas mundiales de teléfonos inteligentes alcanzaron los 397 millones de unidades en el cuarto trimestre de 2017 (4T17), un aumento del uno por ciento anual. La demanda fue impulsada principalmente por Medio Oriente y África, que experimentó un crecimiento del ocho por ciento, y Europa Central y del Este, donde la demanda creció un siete por ciento. El precio de venta promedio global de los teléfonos inteligentes aumentó en un 10 por ciento año con año a USD 363, su tasa de crecimiento trimestral más rápida hasta la fecha.
Allow: https://nielseniq.com/global/pl/news-center/2017/wydatki-mlodych-polek-nakrecaja-koniunkture-na-rynku-kosmetykow/
Title: Wydatki młodych Polek nakręcają koniunkturę na rynku kosmetyków
Description: Młode kobiety w wieku 18–29 lat stanowią podstawową grupę konsumentek dla niemal wszystkich kanałów dystrybucji kosmetyków. Bezkonkurencyjnie najpopularniejszym miejscem zakupu kosmetyków zarówno wśród kobiet, jak i mężczyzn, są drogerie. Ponad 90 proc. nabywców kupuje w tym kanale regularnie.
Allow: https://nielseniq.com/global/cz/news-center/2019/rust-trhu-technickeho-spotrebniho-zbozi-v-ceske-republice-v-druhem-ctvrtleti-roku-2019/
Title: Růst trhu technického spotřebního zboží v České republice v druhém čtvrtletí roku 2019
Description: Trh s technickým spotřebním zbožím zaznamenal v České republice v druhém čtvrtletí roku 2019 ve srovnání se stejným obdobím předchozího roku nárůst o více než 7 procent.
Allow: https://nielseniq.com/global/ro/news-center/2019/puterea-de-cumparare-a-europenilor-este-de-14-739-de-euro-de-persoana-in-2019-a-romanilor-de-5-881-euro/
Title: Puterea de cumpărare a europenilor este de 14.739 de euro de persoană în 2019, a românilor de 5.881 euro
Description: Europenii au o sumă medie de 14.739 euro de persoană disponibilă pentru cheltuieli și economii în 2019. În România, puterea de cumpărare medie pe cap de locuitor este de 5.881 euro. Acestea sunt câteva dintre rezultatele studiului recent lansat „GfK Puterea de Cumpărare în Europa 2019”.
Allow: https://nielseniq.com/global/pl/news-center/2019/rynek-opon-w-polsce-analiza-i-trendy-gfk/
Title: Trendy na polskim rynku opon
Description: Wzrost sprzedaży na rynku opon, znaczący wzrost sprzedaży opon wielosezonowych etc. Dowiedz się więcej!
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-report-2025-state-of-tech-n-durables-report/
Title: NIQ 보고서, 2025년 기술 및 내구재 지출 형성의 주요 트렌드 집중 조명 - NIQ
Description: 세계적인 소비자 정보 분석 기업 닐슨아이큐(NielsenIQ, 이하 NIQ)가 ‘기술 소비재 및 내구재 현황 보고서(State of Tech & Durables (T&D) Report)’를 발표하고 이 분야의 성장을 이끌 주요 트렌드를 집중 조명했다. 브랜드들이 발전하는 소비자 선호도에 대비하여 한 해를 준비하는 가운데 보고서는 경제성, 편의성, 지속가능성, AI 기반 참여가 소비자 기대 충족의 핵심 요소라고 밝혔다.
Allow: https://nielseniq.com/global/hu/news-center/2020/covid-19-koronavirus-hatasa-a-magyarok-viselkedesere/
Title: COVID-19 Koronavírus hatása a magyarok viselkedésére
Description: Az emberek jóval ritkábban jártak vásárolni, de 1-1 alkalommal sokkal nagyobb értékben és többet vásároltak, az átlagos kosárméret közel harmadával nőtt.
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%87%D0%BE%D1%80%D0%BD%D0%B0-%D0%BF%D1%8F%D1%82%D0%BD%D0%B8%D1%86%D1%8F-2018-%D0%B1%D1%94-%D0%B2%D1%81%D1%96-%D1%80%D0%B5%D0%BA%D0%BE%D1%80%D0%B4%D0%B8-%D0%BD%D0%B0/
Title: «Чорна п’ятниця» 2018 б’є всі рекорди на ринку побутової техніки та електроніки
Description: За тиждень «чорної п’ятниці» оборот продажів побутової техніки та електроніки в Україні став найбільшим за весь період проведення щотижневого дослідження Point of Sales Tracking GfK Ukraine.
Allow: https://nielseniq.com/global/tr/insights/analysis/2023/perakendecinin-urun-listelemeye-bakis-acisi/
Title: Perakendecinin ürün listelemeye bakış açısı - NIQ
Description: Ürününüzü bir perakendeci ile listelemek, çoğu işletme için büyüme planının bir parçasıdır. Bir perakendeci ile müzakere etme ilkeleri, hemen hemen her paydaşla müzakere etmeye benzer. İdeal sonuç, bir kazan-kazan durumudur, ancak bu, bir perakendeci söz konusu olduğunda ne anlama gelir?
Allow: https://nielseniq.com/global/pl/news-center/2019/nowa-edycja-badania-gfk-european-retail-study/
Title: Nowa edycja badania GfK European Retail Study
Description: Według prognoz analityków GfK w bieżącym roku, w 27 krajach Unii Europejskiej w handlu detalicznym wystąpi nominalny wzrost obrotów o 2,0%.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-mercado-de-tecnologia-en-latinoamerica-comienza-a-recuperarse-2/
Title: COVID19 Mercado de tecnología en Latinoamérica comienza a recuperarse
Description: Cada semana te iremos contando los efectos del COVID19 en los mercados tecnológicos de Latinoamérica.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/crisis-ambiental-que-estamos-dispuestos-a-hacer/
Title: Crisis ambiental ¿Qué estamos dispuestos a hacer?
Description: Sequía y escasez de agua destaca como el principal problema medioambiental para los chilenos y se declaran dispuestos a realizar cambios en su día a día para detener cambio climático.
Allow: https://nielseniq.com/global/vi/insights/education/2022/tai-sao-cac-cong-ty-nganh-hang-tieu-dung-nhanh-can-mot-chien-luoc-dua-tren-phan-tich-du-lieu/
Title: Tại sao các công ty Ngành hàng Tiêu dùng nhanh cần một chiến lược dựa trên phân tích dữ liệu - NIQ
Description: NielsenIQ Advanced Analytics allows you to proactively react to your customers’ wants and shifting market demands.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-factores-de-decision-sobre-que-comer-o-beber-2/
Title: #GfKGlobal: Factores de decisión sobre qué comer o beber
Description: Casi la mitad de los consumidores informan que "bajo o ningún contenido de azúcar" y "exento de ingredientes OGM" son factores muy importantes o extremadamente importantes al decidir que alimento o bebida ingerirán o beberán. Estos factores encabezan la lista, ligeramente por delante de factores como bajo contenido de sal, origen orgánico, bajo contenido de grasa o enriquecido con vitaminas o minerales.
Allow: https://nielseniq.com/global/pl/news-center/2019/dyskonty-glownym-miejscem-zakupu-zywnosci-dla-niemowlat-i-dzieci/
Title: Dyskonty głównym miejscem zakupu żywności dla niemowląt i dzieci
Description: Liliana Różycka-Szajna, ekspert rynku FMCG w GfK sprawdziła w jaki sposób w Polsce kształtuje się rynek produktów żywnościowych dla dzieci takich jak: mleko modyfikowane, kaszka, zupki, obiadki i deserki.
Allow: https://nielseniq.com/global/tr/insights/report/2023/vaka-calismasi-yeni-urun-lansmanindan-bir-ayda-1-4-milyon-dolara/
Title: Vaka Çalışması: Yeni ürün lansmanından bir ayda 1.4 milyon dolara - NIQ
Description: Golden Monkey Food'un, NIQ verileri ile doğru fırsatı bulmak, yeni ürün lansmanları ve ürün-pazar uyumunu sağlamak için neler yaptığının hikayesini keşfedin.
Allow: https://nielseniq.com/global/pl/insights/education/2022/jak-poprawic-jakosc-doswiadczenia-zakupowego-online/
Title: Jak poprawić jakość doświadczenia zakupowego online? - NIQ
Description: Kierowanie ich zachowaniem i utrzymywanie uwagi stało się ogromnym wyzwaniem w przestrzeni wirtualnej. W jaki sposób marketerzy mogą utrzymać zaangażowanie swoich klientów online i zachęcać ich do powrotu? NielsenIQ przedstawia kilka wytycznych, które mogą poprawić doświadczenia konsumentów w online.
Allow: https://nielseniq.com/global/cz/news-center/2019/rust-trhu-technickeho-spotrebniho-zbozi-v-ceske-republice-ve-ctvrtem-ctvrtleti-roku-2018/
Title: Růst trhu technického spotřebního zboží v České republice ve čtvrtém čtvrtletí roku 2018
Description: Růst trhu technického spotřebního zboží v České republice ve čtvrtém čtvrtletí roku 2018
Allow: https://nielseniq.com/global/ua/insights/infographic/2020/gfk-ukraine-%D0%B4%D0%B0%D0%BD%D1%96-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96%D0%B2-%D0%BF%D0%BE%D0%B1%D1%83%D1%82%D0%BE%D0%B2%D0%BE%D1%97-%D1%82%D0%B5%D1%85%D0%BD%D1%96%D0%BA%D0%B8-%D1%82%D0%B0/
Title: GfK Ukraine: дані продажів побутової техніки та електроніки - NIQ
Description: Дані дослідження роздрібної торгівлі побутовою технікою та електронікою в Україні GfK Ukraine
Allow: https://nielseniq.com/global/kr/insights/multimedia/2022/%EC%A0%84%EB%AC%B8%EA%B0%80-%EA%B2%AC%ED%95%B4-%EC%95%84%EC%8B%9C%EC%95%84-%ED%83%9C%ED%8F%89%EC%96%91-%EC%9D%B4%EC%BB%A4%EB%A8%B8%EC%8A%A4-%ED%99%98%EA%B2%BD%EC%97%90-%EB%8C%80%ED%95%9C-%EC%A0%84/
Title: 전문가 견해: 아시아 태평양 이커머스 환경에 대한 전망 - NIQ
Description: 전자 상거래 실제로 아시아에서 두 번째로 큰 유통 채널로 부상했습니다. 이제 아시아 태평양 지역 내 소비자들에게 온라인 쇼핑은 일상적인 습관으로 뿌리 내렸으며, 이들이 인플레이션과 물가 상승에 대응하기 위해 온라인 할인 및 프로모션을 찾으면서 이러한 경향은 계속될 것입니다.
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/%EC%B9%B4%ED%85%8C%EA%B3%A0%EB%A6%AC-%EB%A6%AC%EB%B7%B0-%EA%B7%80%EC%82%AC%EC%9D%98-%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EB%A5%BC-%EC%84%B1%EC%9E%A5%EC%8B%9C%ED%82%A4%EB%8A%94-%EB%8D%B0%EC%97%90/
Title: 카테고리 리뷰 : 귀사의 비즈니스를 성장시키는 데에는 온 커뮤니티의 도움이 필요합니다.   - NIQ
Description: 유통사가 귀사의 제품에 대해 확신을 갖게 하려면 귀사 브랜드의 성장을 주도하는 요인이 무엇인지 보여줘야합니다. 소규모 소비재 기업의 경우 유통사와 함께 하는 카테고리 리뷰는 회사의 향후 계획을 바꿀 수도 있습니다.
Allow: https://nielseniq.com/global/pl/news-center/2018/sprzedaz-detaliczna-w-sklepach-stacjonarnych-wzrosnie-w-europie-o-21/
Title: Sprzedaż detaliczna w sklepach stacjonarnych wzrośnie w Europie o 2,1%
Description: GfK prognozuje, iż w 2018 r. w 28 krajach członkowskich Unii Europejskiej nominalny wzrost obrotów w stacjonarnym handlu detalicznym wyniesie 2,1 proc. Jednakże trendy w poszczególnych analizowanych krajach znacząco się różnią. Faktyczny wzrost przewidywany jest dla krajów takich jak Francja, Hiszpania i Węgry. W kilku krajach, niski wzrost niwelowany będzie nieznacznym wzrostem inflacji. Takie są wnioski płynące z nowo opublikowanego badania GfK dotyczącego handlu detalicznego w Europie w 2018 roku.
Allow: https://nielseniq.com/global/tr/news-center/2020/tuketici-teknolojisi-urunleri-pazari-dorduncu-ceyrekte-6-buyudu/
Title: Tüketici Teknolojisi ürünleri pazarı dördüncü çeyrekte ,6 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2019’un dördüncü çeyreğinde bir önceki yılın aynı dönemine göre ,6’lık bir büyüme performansı ile 18,9 milyar TL ciro elde etti. 2019 dördüncü çeyreğindeki büyüme tüketici elektroniği, küçük ev aletleri, telekom ve bilgi teknolojileri sektörlerinden geldi. Black Friday ve Kasım ayı kampanyaları büyümede çok etkili oldu.
Allow: https://nielseniq.com/global/nl/news-center/2022/nationale-week-zonder-vlees-zuivel/
Title: Nationale Week Zonder Vlees & Zuivel - NIQ
Description: Nationale Week Zonder Vlees & Zuivel; Vooral vrouwen zijn van plan te minderen met vlees en zuivel
Allow: https://nielseniq.com/global/tr/insights/education/2022/2022nin-zorlu-gercekliginde-buyumek-icin-perakende-urun-cesitliligini-optimize-etmek/
Title: 2022'nin zorlu gerçekliğinde büyümek için perakende ürün çeşitliliğini optimize etmek - NIQ
Description: Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.
Allow: https://nielseniq.com/global/tr/news-center/2015/tuketici-teknolojisi-urunleri-pazari-2-ceyrekte-8-buyudu/
Title: Tüketici teknolojisi ürünleri pazarı 2. çeyrekte ,8 büyüdü.
Description: Türkiye Tüketici Teknolojisi Ürünleri pazarı, 2015’in ikinci çeyreğinde bir önceki yılın aynı dönemine göre ,8 oranında bir büyüme performansı ile 10 milyar TL’lik ciro değerini elde etti.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-impacto-del-covid19-en-el-consumo-online-2/
Title: #COVID19 Impacto del COVID19 en el consumo online
Description: ¿Cómo ha ido cambiando el consumo de contenidos online en Argentina, Brasil, Chile, Colombia y México durante la crisis de COVID19?
Allow: https://nielseniq.com/global/pl/news-center/2018/sily-nabywczej-dla-handlu-detalicznego-w-unii-europejskiej-gfk/
Title: Siła nabywcza Belgów na rynku żywności trzy razy większa niż siła nabywcza Polaków
Description: Porównanie siły nabywczej dla poszczególnych linii produktów w Belgii, Chorwacji, Polsce i we Włoszech. Dowiedz się więcej!
Allow: https://nielseniq.com/global/pl/news-center/2023/nastroje-konsumenckie-polakow-w-styczniu-2023/
Title: Nastroje konsumenckie Polaków w styczniu 2023 - NIQ
Description: GfK: nastroje polskich konsumentów wciąż kiepskie, choć widać poprawę wyników
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-gamer-ventas-de-consolas-crecen-por-sobre-los-tres-digitos-durante-agosto-2/
Title: Día del Gamer: Ventas de consolas crecen por sobre los tres dígitos durante agosto - NIQ
Description: De acuerdo a datos de GfK Adimark, la pandemia ha tenido un impacto muy positivo en el mercado de las consolas de videojuegos, cuyas ventas la semana pasada mostraron un aumento de 232% comparado al mismo periodo del año anterior.
Allow: https://nielseniq.com/global/fi/insights/education/2023/viisi-w-ta-ja-yksi-h-luokkasi-hallitsemiseksi/
Title: Viisi W: tä ja yksi H luokkasi hallitsemiseksi - NIQ
Description: "Kun alat esittää kysymyksiä:- Miten tuotteeni toimii markkinoilla?- Mikä on todellinen markkinaosuuteni?- Miten brändini voi kasvaa?Silloin olet valmis ymmärtämään kategoriaasi paremmin."
Allow: https://nielseniq.com/global/es-latam/news-center/2019/volumen-3-estudio-chile-come-sano/
Title: Volumen 3 Estudio Chile Come Sano
Description: Estudio “Chile Come Sano” realizado por Jumbo y GfK Adimark reveló que 25% de los hombres y mujeres prefiere cocinar en la casa para conseguir una dieta balanceada. Este hábito se presenta con más fuerza en millennials y segmentos altos.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-padre-peru/
Title: Día del Padre Perú
Description: Padres peruanos rompen estereotipos de acuerdo a estudio de GfK Perú.
Allow: https://nielseniq.com/global/pl/insights/analysis/2023/rozwijaj-swoj-biznes-dzieki-strategii-zorientowanej-na-konsumenta/
Title: Rozwijaj swój biznes dzięki strategii zorientowanej na konsumenta - NIQ
Description: Strategia wzrostu odpowiedzią na stagflację gospodarczą | Growth Architect | Czytaj nasz blog!
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-on-premise-measurement-solution/
Title: 닐슨아이큐(NIQ), 주류 소비 트렌드 조망하는 ‘OPM 솔루션’ 한국 도입 - NIQ
Description: 글로벌 외식 시장 조사 및 판매 분석 분야를 선도하는 NIQ CGA (Curren Goodden Associates)가 ‘온프레미스 주류·음료 측정(On Premise Measurement, 이하 OPM) 솔루션’을 한국 시장에 공식 출시한다고 밝혔다.OPM 솔루션은 바, 펍, 고급 레스토랑을 포함한 주요 외식 업장에서의 주류 판매 데이터를 정밀 측정해 주류·음료 제조 및 유통업체, 브랜드를 대상으로 시장 점유율, 실적 등에 대한 실질적인 인사이트를 제공한다.
Allow: https://nielseniq.com/global/tr/news-center/2017/sigara-kullananlar-gunde-yaklasik-1-paket-sigara-iciyor/
Title: Sigara kullananlar günde yaklaşık 1 paket sigara içiyor
Description: Araştırmanın sonuçlarına göre katılımcıların ’si sigara kullandığını beyan etmiştir. Kadınların ’i sigara içtiğini belirtirken erkeklerde ise bu oran ’tür.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/ser-magallanico-hoy/
Title: Ser magallánico hoy
Description: 7 de cada 10 puntarenenses tiene una bandera magallánica en su casa y la mayoría considera al ovejero como personaje típico
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C2018%E5%B9%B4-%E3%83%A1%E3%82%AC%E3%83%8D%EF%BC%88%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%BB%E3%83%AC%E3%83%B3%E3%82%BA%EF%BC%89%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D/
Title: 「2018年 メガネ（フレーム・レンズ）市場動向」
Description: GfK Japanは、全国のメガネチェーン店の販売実績を基に、2018年におけるメガネ（フレーム・レンズ）市場の販売動向ついて発表した 。
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B3%D1%80%D1%83%D0%B4%D0%B5%D0%BD%D1%8C-2014-%D0%BF/
Title: Споживчі настрої в Україні, грудень 2014: погіршення на 0,8 п. до 52,6
Description: В грудні 2014 року споживчі настрої українців несуттєво погіршилися. Індекс споживчих настроїв (ІСН) склав 52,6, що на 0,8 п. менше, ніж у листопаді. Найбільшою мірою впав індекс очікуваних змін особистого матеріального становища.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfk-chile-comunica-importantes-cambios-internos-2/
Title: GfK Chile comunica importantes cambios internos
Description: Press release | GfK Global
Allow: https://nielseniq.com/global/jp/insights/report/2022/%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E9%81%B8%E6%8A%9E%E3%81%AB%E5%BD%B1%E9%9F%BF%E3%82%92%E4%B8%8E%E3%81%88%E3%82%8B%E3%82%B5%E3%82%B9%E3%83%86%E3%83%8A%E3%83%93%E3%83%AA%E3%83%86%E3%82%A3%E6%B4%BB/
Title: ブランド選択に影響を与えるサステナビリティ活動とは？ 米国における消費行動調査 - NIQ
Description: GfK Japan（東京：中野区）は、GfKグループが毎年20か国以上で実施している消費者調査から、2022年における米国の約4,000名の消費者行動の結果を抜粋して発表した。
Allow: https://nielseniq.com/global/pl/news-center/2017/nowa-edycja-raportu-o-sieciach-detalicznych-na-polskim-rynku-fmcg/
Title: Nowa edycja raportu o sieciach detalicznych na polskim rynku FMCG
Description: W ubiegłym roku zaobserwowano wzrost liczby sklepów wielkoformatowych przy jednoczesnym spadku liczby sklepów małoformatowych i specjalistycznych. W handlu wielkoformatowym największy wzrost liczby sklepów odnotowały supermarkety, o około 5 proc. Z kolei liczba sklepów małoformatowych i specjalistycznych, w porównaniu z rokiem ubiegłym spadła o około 3 proc.
Allow: https://nielseniq.com/global/cz/news-center/2019/globalni-trh-technickeho-spotrebniho-zbozi-prekrocil-hranici-jednoho-bilionu/
Title: Globální trh technického spotřebního zboží překročil hranici jednoho bilionu
Description: Globální trh technického spotřebního zboží překročil hranici jednoho bilionu
Allow: https://nielseniq.com/global/pl/news-center/2020/nastroje-konsumenckie-styczen-2020-gfk/
Title: Nieznaczny wzrost nastrojów konsumentów
Description: Nasz syntetyczny wskaźnik ilustrujący aktualne nastroje wśród polskich konsumentów był w styczniu 2020 wyższy o 0,5 p.p. w stosunku do poprzedniego miesiąca.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/presentacion-talkin-el-futuro-del-consumidor-peruano-mas-alla-de-la-penetracion-del-internet-2/
Title: Presentación TalkIn: El futuro del consumidor peruano: Más allá de la penetración del Internet
Description: Presentación usada en el evento del TalkIn de APEIM en noviembre del 2017 por Gonzalo Abad sobre tendencias globales y locales que afectan el comportamiento del consumidor conectado
Allow: https://nielseniq.com/global/sk/news-center/2019/vydavky-za-velkonocne-cukrovinky-z-roka-na-rok-rastu/
Title: Výdavky za veľkonočné cukrovinky z roka na rok rastú
Description: Ako nakupujú domácnosti počas veľkonočných sviatkov?
Allow: https://nielseniq.com/global/es-latam/news-center/2018/xiii-estudio-nacional-sobre-condiciones-de-vida-y-salud-en-la-poblacion-general-de-chile-2018/
Title: XIII Estudio Nacional sobre Condiciones de Vida y Salud en la Población General de Chile 2018
Description: La encuesta se aplicará entre los meses de agosto y diciembre de 2018 en población de 12 a 65 años en las distintas regiones del país.
Allow: https://nielseniq.com/global/hu/insights/report/2021/bizalmi-index-alakulasa-europaban/
Title: Bizalmi Index alakulása Európában - NIQ
Description: A GfK három fő kérdéskört kutatva kérdezte meg a háztartásokat itthon, és szerte Európában:
Allow: https://nielseniq.com/global/tr/insights/infographic/2022/covid-doneminde-fiyatlama-takaslari/
Title: Covid döneminde fiyatlama takasları - NIQ
Description: Tüketici sadakatini korumanın yanı sıra kârı ve artımlı geliri artırmak için fiyat ve promosyonları doğru şekilde nasıl kullanacağınız hakkında daha fazla bilgi edinmek için en son infografikimize göz atın.
Allow: https://nielseniq.com/global/pl/news-center/2016/ponad-polowa-gospodarstw-domowych-w-polsce-kupuje-wino/
Title: Ponad połowa gospodarstw domowych w Polsce kupuje wino
Description: W 2015 roku polski rynek win gronowych odnotował wzrost zarówno w liczbie nabywców, jak i kupowanym przez gospodarstwa domowe wolumenie kategorii.
Allow: https://nielseniq.com/global/pl/news-center/2019/dalszy-wzrost-swiatowego-rynku-elektroniki-konsumenckiej/
Title: Dalszy wzrost światowego rynku elektroniki konsumenckiej
Description: Światowy rynek elektroniki konsumenckiej zakończył 2018 rok 6-procentowym wzrostem sprzedaży, która wyniosła 138 mld euro. We wszystkich regionach zanotowano znaczący wzrost. W 2019 roku prognozowany jest dalszy 4-procentowy wzrost wartości sprzedaży. Urządzenia inteligentne wyposażone w zaawansowane funkcje oraz systemy zintegrowanych asystentów głosowych nadal posiadają niewykorzystany potencjał biznesowy.
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-przed-polakami-skromne-walentynki/
Title: GfK: przed Polakami skromne Walentynki - NIQ
Description: Walentynki cieszą się coraz większą popularnością wśród Polaków – w tym roku świętować je będzie niemal 40 proc. badanych. Jednak ze względu na wszechobecną drożyznę czeka ich skromny Dzień Zakochanych. Ponad 60 proc. Polaków wyda na tegoroczne Walentynki poniżej 100 zł. Takie wnioski płyną z analiz firmy badawczej GfK.
Allow: https://nielseniq.com/global/cz/news-center/2019/temer-polovina-cechu-kosmetiku-nakupuje-pouze-v-akci-nebo-ceka-na-specialni-nabidku/
Title: Téměř polovina Čechů kosmetiku nakupuje pouze v akci, nebo čeká na speciální nabídku
Description: Kosmetiku nakupují v 61 procentech ženy. 45 procent lidí nakupuje kosmetiku pouze v akci, nebo čeká na speciální nabídku.
Allow: https://nielseniq.com/global/cz/insights/report/2020/gfk-consumer-reporter/
Title: GfK Consumer Reporter
Description: GfK Vám pravidelně přináší pohled na aktuální spotřebitelské chování na našem trhu, a to prostřednictvím unikátních ukazatelů Spotřebitelského panelu.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/estudio-masculinidad-en-chile-hoy-gfk-adimark/
Title: Estudio: Masculinidad en Chile hoy. GfK Adimark.
Description: Estudio: Masculinidad en Chile hoy. GfK Adimark.
Allow: https://nielseniq.com/global/tr/news-center/2019/gunde-ortalama-4-saatimiz-sosyal-medyada-geciyor/
Title: Günde ortalama 4 saatimiz sosyal medyada geçiyor!
Description: GfK, Cereyan Medya iş birliği ile Türkiye’de kent temsili 15 ilde 15 yaş ve üzeri 2473 kişiyle görüşerek sosyal medya kullanımı ve sosyal medya fenomenlerinin etkisi ile ilgili değerlendirmeler alındı.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E3%82%BF%E3%82%A4%E3%83%A4%E3%83%81%E3%82%A7%E3%83%BC%E3%83%B3%E8%A6%8F%E5%88%B6%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E6%B6%88%E8%B2%BB%E8%80%85%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「タイヤチェーン規制に関する消費者調査」
Description: GfK Japanは、全国のドライバー15,200名に対し、大雪時の一部区間におけるタイヤチェーン規制に関するインターネット調査を実施し、その結果について発表した。。
Allow: https://nielseniq.com/global/hu/news-center/2022/muszaki-fogyasztasi-iparag-lehetosegei/
Title: Műszaki fogyasztási iparág lehetőségei - NIQ
Description: A naprakész piaci és fogyasztói adatok nélkülözhetetlenek a célközönség megértéséhez.
Allow: https://nielseniq.com/global/pl/insights/education/2022/glowne-trendy-dotyczace-polki/
Title: Główne trendy dotyczące półki - NIQ
Description: NielsenIQ has created a checklist of actions for brands to consider when making space and assortment decisions amidst rising inflation.
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E9%9B%BB%E6%B0%97%E8%87%AA%E5%8B%95%E8%BB%8A%E3%81%AE%E6%84%8F%E5%90%91%E7%8E%87%E3%81%8C%E6%9C%80%E3%82%82%E9%AB%98%E3%81%84%E3%81%AE%E3%81%AFz%E4%B8%96%E4%BB%A3-%E3%83%8F%E3%82%A4%E3%83%96%E3%83%AA/
Title: 電気自動車の意向率が最も高いのはZ世代 ハイブリッド車等も含む代替パワートレイン車意向率はベビーブーマー世代で最も高い - NIQ
Description: GfK JapanのMCI(Marketing & Consumer Intelligence)は、今後の新車購入意向者における電気自動車購入意向に対する調査結果を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2021/wrzesien-kolejnym-miesiacem-stabilizacji-nastrojow-konsumenckich/
Title: Wrzesień kolejnym miesiącem stabilizacji nastrojów konsumenckich - NIQ
Description: Od maja nastroje konsumenckie Polaków pozostają stabilne. Wrześniowy odczyt barometru klimatu konsumenckiego pozostał na niemal niezmienionym poziomie.
Allow: https://nielseniq.com/global/hu/news-center/2019/muanyaghulladek-novekvo-globalis-problema/
Title: Műanyaghulladék: növekvő globális probléma
Description: Erősödnek a műanyaghulladékkal kapcsolatos aggodalmak Európában
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-polacy-sa-gotowi-zaplacic-wiecej-za-produkty-energooszczedne/
Title: GfK: Polacy są gotowi zapłacić więcej za produkty energooszczędne - NIQ
Description: Już ponad połowa Polaków deklaruje, że jest skłonna zapłacić więcej za energooszczędny sprzęt – to dla nich ważniejsze niż wygoda użytkowania czy nowoczesne funkcje. Chęć oszczędzania energii nie wynika jednak z pobudek ekologicznych, a finansowych. To właśnie podwyżki cen prądu konsumenci odczuli wyjątkowo mocno w minionym kwartale. Takie dane płyną z najnowszej fali badania „Current Consumer Mood” zrealizowanej przez GfK.
Allow: https://nielseniq.com/global/id/insights/education/2022/the-growth-bet-3-sumber-yang-mempengaruhi-pengambilan-keputusan/
Title: The growth bet: 3 sumber yang mempengaruhi pengambilan keputusan - NIQ
Description: Mencari oportuniti pertumbuhan bagi produsen FMCG kecil dan menengah dapat menjadi tantangan besar. Data yang dapat diandalkan dan analisa yang sudah terbukti sangat dibutuhkan dalam pengambilan keputusan.
Allow: https://nielseniq.com/global/jp/insights/report/2021/%E3%82%B3%E3%83%AD%E3%83%8A%E7%A6%8D%E3%81%A7%E5%AE%B6%E9%9B%BB%E3%81%AE%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E8%B3%BC%E5%85%A5%E8%80%85%E3%81%8C%E5%A2%97%E5%8A%A0%E3%80%81%E5%BA%97%E9%A0%AD/
Title: コロナ禍で家電のオンライン購入者が増加、店頭・オンライン購入者の年齢差はあまりない - NIQ
Description: コロナ禍で家電のオンライン購入者が増加、店頭・オンライン購入者の年齢差はあまりない
Allow: https://nielseniq.com/global/jp/insights/analysis/2024/2024%E5%B9%B4%E3%80%81%E3%81%9D%E3%81%97%E3%81%A6%E3%81%9D%E3%81%AE%E5%85%88%E3%81%AE%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%A8%E3%81%AF%EF%BC%9F/
Title: 2024年、そしてその先のブランドとは？ - NIQ
Description: 現在、製品は目に見える価値によって差別化されています。今日の消費者に付加価値をもたらす品質を知ることで、ブランドの資産価値を構築します
Allow: https://nielseniq.com/global/tr/news-center/2017/kucuk-ev-aletleri-yeni-trendlerle-buyuyor/
Title: Küçük Ev Aletleri Yeni Trendlerle Büyüyor
Description: 2016 Küçük Ev Aletleri (KEA) sektörü hem globalde hem de ülkemizde bir önceki seneye göre büyüme gösterdi. Globalde yaklaşık 61 milyar dolarlık bir ciro elde edilirken, bu da bir önceki seneye göre %5’lik bir büyüme olarak yansıdı.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2022%E5%B9%B4%E3%82%A2%E3%82%B8%E3%82%A24%E3%81%8B%E5%9B%BD%E3%82%AB%E3%83%A9%E3%83%BC%E3%82%B3%E3%83%B3%E3%82%BF%E3%82%AF%E3%83%88%E3%83%AC%E3%83%B3%E3%82%BA%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2022年アジア4か国カラーコンタクトレンズ市場動向 コロナ政策が需要の増減に響く - NIQ
Description: GfK Japanは、日本・中国・韓国・台湾の集計対象店舗*1の販売実績を基に、2022年のアジア4か国におけるカラーコンタクトレンズ（サークルレンズ含む）の販売動向について2023年5月9日に発表した。
Allow: https://nielseniq.com/global/pl/news-center/2018/gfk-wprowadza-do-oferty-nowe-badanie-potencjalu-reklamy-tv-i-online/
Title: GfK wprowadza do oferty nowe badanie potencjału reklamy TV i online
Description: Nowa metoda badawcza AdFIT jest dostosowana do szybko ewoluujących mediów, współczesnych form reklamy i różnych sposobów kontaktu z reklamą online.
Allow: https://nielseniq.com/global/pl/news-center/2021/barometr-nastrojow-konsumenckich-gfk-wyniosl-w-lutym-107/
Title: Barometr Nastrojów Konsumenckich GfK wyniósł w lutym -10,7. - NIQ
Description: Barometr Nastrojów Konsumenckich GfK wyniósł w lutym -10,7 i był o 4,4 p.p. wyższy w stosunku do poprzedniego miesiąca.
Allow: https://nielseniq.com/global/pl/news-center/2018/cena-przestaje-byc-glownym-czynnikiem-zakupowym-w-handlu-detalicznym/
Title: Cena przestaje być głównym czynnikiem zakupowym w handlu detalicznym
Description: W Polsce działa obecnie niemal 100 tys. sklepów sprzedających artykuły spożywcze. Sklepy wielkoformatowe to zdecydowanie handel usieciowiony, natomiast wśród sklepów ogólnospożywczych małoformatowych w strukturach sieci handlowych działa już około 45 proc. placówek. Odsetek ten z roku na rok rośnie, ponieważ sklepy małoformatowe, przystępując do sieci handlowych, upatrują szansy na umocnienie swojej pozycji na coraz bardziej konkurencyjnym rynku.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/primera-encuesta-de-sexualidad-gfk-chile/
Title: Primera Encuesta de Sexualidad GfK Chile
Description: Se encuestaron a 1,709 personas, de manera presencial, en todo el país.
Allow: https://nielseniq.com/global/pl/news-center/2020/barometr-nastrojow-konsumenckich-pazdziernik-2020/
Title: Barometr Nastrojów Konsumenckich październik 2020 - NIQ
Description: Odczyt Barometru Nastrojów Konsumenckich GfK z początku października nie wykazał zmiany klimatu konsumenckiego w Polsce
Allow: https://nielseniq.com/global/pl/news-center/2015/szybko-wzrasta-rynek-chlodzonych-dan-gotowych/
Title: Szybko wzrasta rynek chłodzonych dań gotowych
Description: W ujęciu rok do roku rynek chłodzonych dań gotowych w Polsce odnotował dynamiczny wzrost. Kategoria wzrosła ilościowo o 14 proc. w porównaniu do analogicznego okresu rok wcześniej.
Allow: https://nielseniq.com/global/nl/news-center/2021/smart-home-monitor-2021/
Title: Smart Home Monitor 2021 - NIQ
Description: Nederlanders kopen Smart Home producten vooral vanwege het gemak en om hun energierekening omlaag te krijgen GfK Smart Home Monitor 2021 mainstream
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ventas-de-bienes-durables-en-la-semana-previa-a-la-navidad-caen-durante-2018-2/
Title: Ventas de bienes durables en la semana previa a la Navidad caen durante 2018
Description: De acuerdo a datos recopilados por el Panel de Ventas Semanal de GfK, las ventas de la semana previa a Navidad cayeron -9,3%
Allow: https://nielseniq.com/global/pl/insights/multimedia/2021/fakty-i-mity-na-temat-cen-jak-zmienila-sie-elastycznosc-cenowa-w-ostatnim-czasie/
Title: Fakty i mity na temat cen: jak zmieniła się elastyczność cenowa w ostatnim czasie - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/vi/insights/multimedia/2022/video-xu-huong-va-trien-vong-thuong-mai-dien-tu-o-chau-a-thai-binh-duong/
Title: Góc nhìn của chuyên gia: Triển vọng về thị trường thương mại điện tử Châu Á - Thái Bình Dương - NIQ
Description: COVID-19 đã thúc đẩy sự phát triển của thương mại điện tử và trên thực tế, nó đã trở thành kênh bán lẻ lớn thứ hai ở châu Á. Việc mua sắm trực tuyến hiện là một thói quen ăn sâu của người tiêu dùng trên khắp khu vực Châu Á - Thái Bình Dương (APAC). Và có thể thấy xu hướng này sẽ tiếp diễn lâu dài khi người tiêu dùng cố gắng chống lại lạm phát và chi phí sinh hoạt gia tăng bằng cách hạn chế chi phí của họ thông qua các chương trình giảm giá và khuyến mãi trực tuyến.
Allow: https://nielseniq.com/global/pl/insights/education/2022/latwe-planowanie-asortymentu-przy-wykorzystaniu-symulacji-i-automatyzacji/
Title: Łatwe planowanie asortymentu przy wykorzystaniu symulacji i automatyzacji - NIQ
Description: Retailers and manufacturers are innovating their assortment planning strategies and processes using on-point automation and simulation solutions that accelerate growth.
Allow: https://nielseniq.com/global/pl/news-center/2018/zdrowe-odzywianie-staly-trend-w-postawach-polakow/
Title: Zdrowe odżywianie – stały trend w postawach Polaków
Description: Z raportu GfK poświęconego identyfikacji zwyczajów zakupowych w zakresie zdrowego i ekologicznego odżywania wynika, iż ponad 1/5 polskich gospodarstw domowych odżywia się niezdrowo.
Allow: https://nielseniq.com/global/hu/news-center/2022/2022-es-promocios-szezon/
Title: 2022-es promóciós szezon - NIQ
Description: A csökkenő kereslet fokozza a promóciós tevékenységeket
Allow: https://nielseniq.com/global/nl/insights/report/2017/hoe-belangrijk-zijn-de-millennials-voor-de-mode-branche/
Title: Hoe belangrijk zijn de Millennials voor de mode branche?
Description: Dit jaar besteedt GfK extra aandacht aan de Millennial in relatie tot de fashionmarkt.
Allow: https://nielseniq.com/global/nl/insights/report/2021/het-digitale-gedrag-in-nederland-in-coronajaar-2020/
Title: Het digitale gedrag in Nederland in coronajaar 2020 - NIQ
Description: Populaire websites en apps binnen de categorieën online video, social media, nieuws, fitness & sport, muziek en radio op PC, laptop, smartphone en tablet
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E4%B8%BB%E8%A6%81%E3%82%B4%E3%83%AB%E3%83%95%E7%94%A8%E5%93%81%E3%80%802022%E5%B9%B4%E3%81%AE%E8%B2%A9%E5%A3%B2%E5%82%BE%E5%90%91%E3%81%A8%E4%BB%8A%E5%BE%8C%E3%81%AE%E8%A6%8B%E9%80%9A%E3%81%97/
Title: 主要ゴルフ用品　2022年の販売傾向と今後の見通し - NIQ
Description: GfK Japanは、全国の総合スポーツ店、ゴルフ専門店、ゴルフ場、練習場、百貨店、家電店スポーツ売場の販売実績データを元に、市場規模相当に拡大推計した主要ゴルフ用品の2022年の販売傾向と今後の見通しを公表した。
Allow: https://nielseniq.com/global/pl/news-center/2015/certyfikat-pkjbi-dla-gfk-polonia-3/
Title: Certyfikat PKJBI dla GfK Polonia
Description: 9 stycznia 2015 r. OFBOR podjął decyzję o przyznaniu instytutowi GfK Polonia certyfikatu Programu Kontroli Jakości Bezpieczeństwa Informacji na rok 2015.
Allow: https://nielseniq.com/global/vi/events/2024/phan-tich-du-lieu-nang-cao-hieu-qua-kinh-doanh-nganh-hang-fmcg/
Title: Phân tích Dữ liệu & Nâng cao hiệu quả kinh doanh ngành hàng FMCG - NIQ
Description: Khám phá chiến lược phân tích dữ liệu hiệu quả thúc đẩy doanh thu ngành hàng FMCG. Cập nhật xu hướng thị trường bán lẻ, hành vi người tiêu dùng, giải pháp phân tích dữ liệu, nghiên cứu thị trường chuyên sâu thúc đẩy kinh doanh thành công.
Allow: https://nielseniq.com/global/jp/news-center/2023/%E9%A1%A7%E5%AE%A2%E3%81%AE%E7%9A%86%E3%81%95%E3%81%BE-niq%E3%81%8A%E3%82%88%E3%81%B3gfk%E3%81%AE%E7%B5%B1%E5%90%88%E3%81%AF%E7%9A%86%E3%81%95%E3%81%BE%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AB/
Title: 顧客の皆さま – NIQおよびGfKの統合は皆さまのためにあります。 - NIQ
Description: IQおよびGfKの合併は、単なる両社の連携ではなく、クライアントの皆さまへ卓越したサービスの提供に対するコミットメントでもあります。この強力な組み合わせは、私たちが皆さまに対して約束した内容にコミットメントを表すものです。
Allow: https://nielseniq.com/global/es-latam/news-center/2019/insights-del-consumidor-movil/
Title: Insights del consumidor móvil
Description: ¿Qué hacemos en nuestros móviles? Te invitamos a revisar la presentación de Francisca Ramis en el MMA Summit Chile 2019.
Allow: https://nielseniq.com/global/pl/news-center/2020/ocena-skutkow-pandemii-ryzyko-drugiej-fali-gfk/
Title: 59 proc. Polaków przekonanych o ryzyku drugiej fali pandemii
Description: 59 % Polaków przekonanych o drugiej fali pandemii; społeczna samoświadomość może zmniejszyć skalę i skutki epidemii w czasach uwalniania gospodarki.
Allow: https://nielseniq.com/global/kr/insights/report/2025/%ED%95%9C%EA%B5%AD-%EC%A3%BC%EB%A5%98-%EB%B0%8F-%EC%9D%8C%EB%A3%8C-%EC%8B%9C%EC%9E%A5%EC%97%90%EC%84%9C-%EC%86%8C%EB%B9%84%EC%9E%90-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8%EB%A5%BC-%EC%A0%84%EB%9E%B5/
Title: 한국 주류 및 음료 시장에서 소비자 인사이트를 전략적 기회로 전환하기 - NIQ
Description: 전 세계 음료 주류(BevAl) 업계에서 신뢰와 검증을 받은 NIQ의 월간 온프레미스 소비자 펄스 보고서는 바, 레스토랑, 펍 및 기타 온프레미스 채널에 대한 신속한 '온도 체크' 역할을 합니다. 이 보고서는 음료 공급업체, 제조업체 및 운영자에게 최고의 툴에서 도출된 중요한 데이터와 인사이트를 제공합니다.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/gfkglobal-frecuencia-de-hacer-jardineria-2/
Title: #GfKGlobal: Frecuencia de hacer jardinería
Description: Casi un tercio de la población online de 17 países hace tareas de jardinería de manera diaria o semanal. Una cuarta parte de ese grupo (24%) hace jardinería al menos una vez a la semana, y un 7% lo hace todos o casi todos los días. Esto supera al 24% que afirma que nunca hace jardinería.
Allow: https://nielseniq.com/global/kr/insights/analysis/2024/niq-global-smartphone-sales-q3-2024/
Title: 지에프케이(NIQ-GfK), 2024년 3분기 전 세계 스마트폰 판매량 3% 증가 - NIQ
Description: 2024년 7~9월 세계 스마트폰 판매량은 전년 동기 대비 3% 증가하며 1~6월에 이어 플러스 성장세를 이어갔다. 상반기와 마찬가지로 시장 회복으로 일부 신흥시장은 성장세를 보였으나 선진시장은 전년 동기 대비 소폭 감소하는 등 지역별로 차이를 보였다.
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-4/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/kr/insights/report/2020/2020-%EC%A0%84-%EC%84%B8%EA%B3%84-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EA%B7%9C%EB%AA%A8-1340%EC%A1%B0-%EC%9B%90-%EC%A0%84%EB%A7%9Dgfk/
Title: GfK 2020 전 세계 가전 시장 규모, ‘1,340조 원’ 전망
Description: GfK에 따르면 2020년 전 세계 가전제품 매출액은 작년 약 1,300조 원에서 2.5% 상승한 약 1,340조 원에 달할 것이라고 예측했습니다. 저희는 80년 노하우로 기업이 더 나은 비즈니스 결정을 내릴 수 있도록 업계 의견, 시장 인사이트 및 동향을 제공해 드립니다.
Allow: https://nielseniq.com/global/jp/news-center/2024/1015-bases/
Title: NIQ BASESで明日の成功を見極める - 動画配信サービス開始 - NIQ
Description: NIQ/GfK Japanは、企業が直面するProduct、Price,　Promotion,　Placeといったマーケティングの基本となる４Pにおける課題解決を可能にするNIQ BASESのサービスを紹介する動画シリーズの配信を開始した。
Allow: https://nielseniq.com/global/da/events/2024/brainy-breakfast-pockets-of-growth-pa-det-danske-dagligvaremarked/
Title: Brainy Breakfast: Pockets of Growth på det danske dagligvaremarked - NIQ
Description: Deltag i vores Brainy Breakfast den 27. august , som vil omhandle ”Pockets of Growth” i FMCG.​
Allow: https://nielseniq.com/global/ua/insights/report/2015/%D1%81%D0%B8%D0%BD%D0%B4%D0%B8%D0%BA%D0%B0%D1%82%D0%B8%D0%B2%D0%BD%D0%B5-%D0%B4%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F-%D0%BF%D0%B0%D0%BD%D0%B5%D0%BB%D1%96-%D0%B4%D0%BE%D0%BC/
Title: Синдикативне дослідження Панелі домашніх господарств GfK
Description: Споживча панель домашніх господарств GfK пропонує до уваги нове синдикативне дослідження «Як криза впливає на вибір каналів роздрібної торгівлі в 2015»
Allow: https://nielseniq.com/global/ro/news-center/2021/europenii-au-cu-aproximativ-773-eur-mai-putin-in-2020-din-cauza-covid-19/
Title: Europenii au cu aproximativ 773 EUR mai puțin în 2020 din cauza COVID-19 - NIQ
Description: Studiul GfK Purchasing Power pentru România și Europa 2020 este disponibil acum
Allow: https://nielseniq.com/global/hu/news-center/2019/reszletes-kozlemeny-a-hazai-vasarloerorol/
Title: Részletes közlemény a hazai vásárlóerőről
Description: Itthon a non-food termékkategóriákra fordítható elkölthető jövedelem a kiskereskedelmi vásárlóerő 52%-át teszi, azon belül is a ruházati termékekre 14%-ot költünk el
Allow: https://nielseniq.com/global/ro/news-center/2016/interactiunea-virtuala-la-fel-de-autentica-ca-cea-directa-pentru-aproape-un-sfert-dintre-consumatorii-online/
Title: Interacțiunea virtuală la fel de autentică ca cea directă pentru aproape un sfert dintre consumatorii online
Description: La nivel internațional, 23% dintre consumatorii online consideră interacțiunile virtuale la fel de bune ca cele în care întâlnești persoana față în față.
Allow: https://nielseniq.com/global/jp/news-center/2015/%E3%80%8C%E5%81%A5%E5%BA%B7%E5%95%8F%E9%A1%8C%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「健康問題に関するグローバル調査」
Description: GfKは22の国と地域、27,000人に対し、過去1年以内に患った心身の不調について調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/hu/news-center/2019/lenduletben-az-online-kereskedelem/
Title: Lendületben az online kereskedelem
Description: Elkészült a GfK 2019 évi, nagy online kutatása a lakosság digitális szokásairól.
Allow: https://nielseniq.com/global/id/insights/education/2022/apakah-anda-tidak-mempunyai-data-yang-dapat-membantu-anda-berkembang/
Title: Apakah Anda tidak mempunyai data yang dapat membantu Anda berkembang? - NIQ
Description: Ketika merencanakan strategi pertumbuhan, bisnis FMCG kecil dan menengah sangat diuntungkan dari data dan alat analisis yang telah terbukti.
Allow: https://nielseniq.com/global/kr/events/2024/nielseniq-digital-advisory-council-korea/
Title: NielsenIQ Digital Advisory Council, Korea - NIQ
Description: 이커머스 성공의 비밀을 알고 싶은신가요? NIQ가 준비한 첫 Digital Advisory Council에 여러분을 초대합니다. 이번 이벤트를 통해 여러분의 비즈니스 성장을 실현하세요.
Allow: https://nielseniq.com/global/ro/insights/report/2019/gfk-pulse-your-business-barometer/
Title: GfK Pulse - Your business barometer
Description: GfK Pulse has helped clients across industries stay in touch with the context in which their markets develop. We make sense of the key economic developments and events in order to show you their impact on consumer markets.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/especialgfk-deportes-futbol-y-juegos-de-mesa/
Title: #EspecialGfK: Deportes - Fútbol y juegos de mesa
Description: GfK Perú ha realizado un informe especial para indagar sobre las preferencias de los peruanos acerca de los deportes fútbol y ajedrez y sobre juegos de mesa.
Allow: https://nielseniq.com/global/tr/news-center/2020/karantina-surecinde-oyun-oynama-sikligimiz-artti/
Title: Karantina sürecinde oyun oynama sıklığımız arttı
Description: Karantina ve sokağa çıkma yasaklarıyla birlikte yapılabilecek aktivite sayısı sınırlanırken, tüketicilerin özellikle oyun oynama eğilimlerinin arttığı görülüyor.
Allow: https://nielseniq.com/global/hu/news-center/2019/merre-halad-a-magyar-digitalis-fogyaszto/
Title: Merre halad a magyar digitális fogyasztó?
Description: GfK Hungária átfogó kutatásban mérte fel a hazai digitális fogyasztó online térben való viselkedési és vásárlási szokásait.
Allow: https://nielseniq.com/global/pl/news-center/2018/na-rynku-malych-urzadzen-agd-najwazniejsze-sa-wygoda-aspekt-prozdrowotny-i-mozliwosc-lacznosci-bezprzewodowej/
Title: Na rynku małych urządzeń AGD najważniejsze są: wygoda, aspekt prozdrowotny i możliwość łączności bezprzewodowej
Description: Popyt na małe urządzenia AGD nadal wzrasta. W okresie od stycznia do czerwca 2018 roku globalny rynek (z wyłączeniem Ameryki Północnej) wzrósł o 7 proc. i osiągnął wartość 21,8 mld euro (przy założeniu stałego kursu euro). Według prognoz GfK wzrost sprzedaży w całym roku 2018 wyniesie 8-9 proc.
Allow: https://nielseniq.com/global/sk/insights/report/2016/gfk-slovakia-25-rokov-kvalitneho-prieskumu-trhu-na-slovensku/
Title: GfK Slovakia - 25 rokov kvalitného prieskumu trhu na Slovensku
Description: Už 25 rokov sme s Vami. Ďakujeme. Vaše GfK Slovakia.
Allow: https://nielseniq.com/global/jp/insights/report/2025/0415-mi/
Title: 前年比-1.3%の中、生活家電とカメラ関連製品がプラス成長 - 2024年 家電・IT市場動向 - NIQ
Description: NIQ/GfK Japan は、全国の有力家電・IT取扱店の販売実績データ等を基に、2024年の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2017/pozytywny-trend-na-rynku-wody-butelkowanej/
Title: Pozytywny trend na rynku wody butelkowanej
Description: Woda butelkowana to jeden z podstawowych produktów w polskich gospodarstwach domowych. W okresie od stycznia do grudnia 2016 roku 97 proc. nabywców przynajmniej raz kupiło produkty z tej kategorii.
Allow: https://nielseniq.com/global/pl/news-center/2020/2-3-polakow-ograniczy-zakupy-ratujac-domowy-budzet/
Title: 2/3 Polaków ograniczy zakupy ratując domowy budżet
Description: Wyniki pierwszej fali badania „GfK Corona Mood"
Allow: https://nielseniq.com/global/jp/insights/report/2023/20230803/
Title: 2023年上半期のゴルフウェア販売傾向と2022年の購買行動調査 - NIQ
Description: GfK Japanは、全国の総合スポーツ店、ゴルフ専門店、ゴルフ場、練習場、インターネットの販売実績データと、インターネット調査による2022年ゴルファー基礎動向調査の結果を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2019/el-consumo-solitario-y-personalizado-de-television-toma-protagonismo/
Title: El consumo solitario y personalizado de televisión toma protagonismo
Description: Múltiples dispositivos y deseo de personalización permiten una TV más personalizada según contenido. Las películas son el bastión del consumo colectivo.
Allow: https://nielseniq.com/global/jp/insights/report/2024/1119-optics/
Title: メガネレンズ金額前年比は7.9%増と好調に推移 - 2024年7‐9月のメガネレンズ・コンタクトレンズケア用品販売速報 - NIQ
Description: 全国のメガネチェーン店における視力矯正用メガネレンズとコンタクトレンズ販売店＊におけるケア用品の販売実績を元に、市場規模相当に拡大推計し発表した。
Allow: https://nielseniq.com/global/kr/news-center/2020/gfk-2%EB%85%84-%EC%97%B0%EC%86%8D-%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B0%94%EC%9A%B0%EC%B2%98-%EC%A7%80%EC%9B%90%EC%82%AC%EC%97%85-%EA%B3%B5%EA%B8%89-%EA%B8%B0%EC%97%85-%EC%84%A0%EC%A0%95gfk/
Title: GfK, 2년 연속 데이터바우처 지원사업 공급 기업 선정
Description: 글로벌 시장 조사 기관 지에프케이코리아 (이하 ‘GfK’)가 데이터 산업 활성화를 위한 지원 사업에 동참한다. GfK는 과학기술정보통신부가 주최하고 한국데이터산업진흥원이 주관하는 ‘데이터바우처 지원사업’에서 2년 연속 데이터 공급 기업으로 선정되었다고 22일 밝혔다.
Allow: https://nielseniq.com/global/hu/news-center/2019/etkezesi-szokasok/
Title: Étkezési szokások
Description: Ma már az, hogy mennyire egészséges, amit eszünk, csaknem annyira fontos, mint hogy ízletes is legyen
Allow: https://nielseniq.com/global/es-latam/news-center/2019/chilenos-optan-principalmente-por-destinos-nacionales-para-sus-vacaciones-2/
Title: Chilenos optan principalmente por destinos nacionales para sus vacaciones
Description: Desde 2016 a la fecha, el porcentaje de chilenos que se toma vacaciones ha venido disminuyendo. Enero y febrero son los meses en los cuales más se toman vacaciones los chilenos.
Allow: https://nielseniq.com/global/nl/insights/report/2021/gfk-retail-recap-omzetdaling-non-food-retailers-sinds-harde-lockdown/
Title: GfK Retail Recap: Omzetdaling Non-Food retailers sinds harde lockdown - NIQ
Description: Recente cijfers GfK Retail Recap laat omzetdaling zien binnen Non-Food retail markt. Winkelend Nederland koopt minder.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/chile3d-2020-marcas-de-excelencia/
Title: CHILE3D 2020 Marcas de Excelencia
Description: CHILE3D 2020 Marcas de Excelencia
Allow: https://nielseniq.com/global/pl/news-center/2017/wartosc-koszyka-zakupowego-fmcg-przecietnego-polskiego-gospodarstwa-domowego-wynosi-w-skali-roku-niemal-114-tys-zl/
Title: Wartość koszyka zakupowego FMCG przeciętnego polskiego gospodarstwa domowego wynosi w skali roku niemal 11,4 tys. zł
Description: W okresie od września 2016 roku do sierpnia 2017 roku, w porównaniu do analogicznego okresu roku ubiegłego, wartość zakupów produktów FMCG dokonanych przez pojedyncze gospodarstwo domowe wzrosła o 1,3 proc.
Allow: https://nielseniq.com/global/pl/news-center/2019/handlu-przez-internet-w-polsce-gfk/
Title: 11 milionów Polaków robi zakupy w Internecie
Description: Jedną dziesiątą wartości obrotów generowanych w polskim handlu, czyli 39 miliardów, generują transakcje zawierane w kanałach elektronicznych.
Allow: https://nielseniq.com/global/ro/insights/analysis/2022/craciunul-este-asteptat-cu-bucurie-de-europeni-chiar-daca-simt-povara-preturilor/
Title: Craciunul este asteptat cu bucurie de europeni, chiar daca simt povara preturilor - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2019/w-calym-2019-roku-europejczycy-wydadza-14-739-euro-na-osobe/
Title: W całym 2019 roku Europejczycy wydadzą 14.739 euro na osobę.
Description: 14.739 EUR to średnia kwota na osobę, którą Europejczycy będą dysponować w całym 2019 roku na wydatki i oszczędności. Niemniej wysokość tej kwoty, czyli dochodu rozporządzalnego netto, jest znacząco różna biorąc pod uwagę 42 państwa objęte badaniem. Najwyższą średnią kwotą dysponują mieszkańcy Liechtensteinu, Szwajcarii i Luksemburg, a najniższą – Mołdawii, Kosowa i Ukrainy.
Allow: https://nielseniq.com/global/pl/news-center/2017/maly-sprzet-agd-trend-ku-wygodzie-zdrowiu-i-internet-of-things/
Title: Mały sprzęt AGD: trend ku wygodzie, zdrowiu i Internet of Things
Description: Zapotrzebowanie na mały sprzęt gospodarstwa domowego rośnie. W pierwszej połowie 2017 roku światowy rynek (z wyłączeniem Ameryki Północnej) zanotował poprawę koniunktury. Ogólny wzrost sprzedaży wyniósł 8,4 proc.* w odniesieniu do całkowitej wartości rynkowej na poziomie 21,5 mld euro. Analitycy GfK przewidują, iż w całym 2017 roku wzrost sprzedaży na całym świecie wyniesie 6-8 proc.
Allow: https://nielseniq.com/global/ro/news-center/2019/puterea-de-cumparare-a-romanilor-a-crescut-in-2018-dar-odata-cu-ea-si-polarizarea-regionala/
Title: Puterea de cumpărare a românilor a crescut în 2018, dar odată cu ea și polarizarea regională
Description: GfK a realizat studiul anual privind puterea de cumpărare în Europa pentru 2018. Rezultatele sunt prezentate grafic sub forma unui “heat map”, unde culorile bluemarin și albastru reprezintă zonele cu cea mai slabă putere de cumpărare la nivel național, iar portocaliu și roșu regiunile care stau cel mai bine la acest capitol.
Allow: https://nielseniq.com/global/pl/news-center/2020/european-retail-study-2019-podsumowanie-gfk/
Title: European Retail Study 2019, podsumowanie europejskiego handlu w 2019
Description: Wyniki corocznego raportu European Retail Study za 2019 rok w zakresie sprzedaży detalicznej w Europie. Dowiedz się więcej!
Allow: https://nielseniq.com/global/pl/news-center/2020/jaka-byla-wielkosc-swiatowego-rynku-malego-i-duzego-agd-w-h1-2020/
Title: jaka była wielkość światowego rynku małego i dużego AGD w H1 2020 - NIQ
Description: W okresie globalnej pandemii światowy rynek małego AGD wzrósł o 8,6 proc., z kolei rynek dużego AGD odnotował identycznej wysokości stratę
Allow: https://nielseniq.com/global/kr/news-center/2024/gfk-korea%EC%A7%80%EC%97%90%ED%94%84%EC%BC%80%EC%9D%B4-%EC%BD%94%EB%A6%AC%EC%95%84-2024-%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%B0%94%EC%9A%B0%EC%B2%98-%EC%A7%80%EC%9B%90%EC%82%AC%EC%97%85-%EC%88%98/
Title: GfK Korea(지에프케이 코리아), 2024 데이터바우처 지원사업 수요기업 모집 - NIQ
Description: 6년 연속 데이터바우처 지원사업 데이터 공급 기업으로 선정된 GfK Korea가 초기 중견기업, 중소기업, 소상공인, 청년기업, 예비 창업가를 대상으로 데이터 수요기업을 모집한다.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/gfk-chile-inaugura-nuevas-oficinas-2/
Title: GfK Chile inaugura nuevas oficinas
Description: El pasado viernes 23 de noviembre, GfK Chile inauguró sus nuevas oficinas en Nueva Las Condes.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B6%D0%BE%D0%B2%D1%82%D0%B5%D0%BD%D1%8C-2014-%D0%B4/
Title: Споживчі настрої в Україні, жовтень 2014: додали 0,5 п. до 54,3
Description: У жовтні 2014 року споживчі настрої українців залишалися стабільними в очікуванні виборів до Верховної Ради. За новою вибіркою (вік 16+) індекс споживчих настроїв дорівнює 54,3, що на 0,5 п. краще ніж у вересні.
Allow: https://nielseniq.com/global/pl/news-center/2021/pazdziernik-przyniosl-spadek-nastrojow-konsumenckich-polakow/
Title: Październik przyniósł spadek nastrojów konsumenckich Polaków - NIQ
Description: Barometr Nastrojów Konsumenckich GfK wyniósł w październiku -5,9 i spadł o 1,9 p.p. w stosunku do poprzedniego miesiąca.
Allow: https://nielseniq.com/global/kr/news-center/2025/niq-ecommerce-market-weekly-biz/
Title: 닐슨아이큐(NIQ) "韓 이커머스 시장, 중장년층까지 단골이란 게 특징" - Weekly Biz(조선일보) - NIQ
Description: 글로벌 시장조사업체 '닐슨아이큐'의 앤드루 크리에지스 이커머스 부문 대표는 최근 WEEKLY BIZ와의 인터뷰에서 "한국은 소비재 매출의 38%가 이커머스에서 나오는 데다, 40대 이상의 소비자들이 전체 이커머스 매출의 50%가량을 차지하는 놀라운 시장"이라고 말했다
Allow: https://nielseniq.com/global/pl/news-center/2017/rynek-soczewek-kontaktowych-w-polsce/
Title: Rynek soczewek kontaktowych w Polsce
Description: W pierwszych trzech kwartałach ubiegłego roku na rynku soczewek dominowały soczewki sferyczne, które odpowiadały za ponad 80 proc. wartości sprzedaży wszystkich soczewek. Pozostałe rodzaje soczewek – toryczne, kosmetyczne i wieloogniskowe – mają dużo mniejsze udziały w rynku, wynoszące odpowiednio 15, 3 i 1 proc.
Allow: https://nielseniq.com/global/jp/info/gfknewron-2024-japan-activation-campaign/
Title: gfknewron 2024 JAPAN activation campaign - NIQ
Description: Product、Price,　Promotion,　Placeといった、マーケティングの基本となる４Pについて、BASESは御社によりそって課題を解決していきます。本動画配信ではBASESのサービス内容をご紹介いたします。
Allow: https://nielseniq.com/global/kr/insights/infographic/2022/%EC%A4%91%EC%86%8C%EA%B8%B0%EC%97%85%EC%9D%98-%EC%84%B1%EC%9E%A5%EC%9D%84-%EC%9C%84%ED%95%9C-%EB%A1%9C%EB%93%9C%EB%A7%B5%EC%9D%84-%EC%A0%9C%EC%8B%9C%ED%95%A9%EB%8B%88%EB%8B%A4/
Title: 중소기업의 성장을 위한 로드맵을 제시합니다. - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2017/bluetooth-i-multiroom-wsrod-niezbednych-funkcjonalnosci-w-elektronice-konsumenckiej/
Title: Bluetooth i multiroom wśród niezbędnych funkcjonalności w elektronice konsumenckiej
Description: Pozytywna wiadomość dla rynku sprzętu audio: konsumenci coraz bardziej cenią pozytywne doświadczenia muzyczne. W każdym miejscu i o każdej porze. W konsekwencji zapotrzebowanie na odpowiednie produkty rośnie, co daje branży kolejny impuls. A producenci podążają za tymi oczekiwaniami dostarczając nowe rozwiązania: funkcje multiroom, streamingu dla domu oraz bezprzewodowe rozwiązania na zewnątrz. Są to wnioski GfK dotyczące globalnego rynku audio przygotowane z okazji berlińskich targów IFA 2017.
Allow: https://nielseniq.com/global/pl/news-center/2021/black-friday-rynek-kat-tcg-konczy-rok-mocnym-akcentem/
Title: Black Friday – rynek kat. TCG kończy rok mocnym akcentem - NIQ
Description: GfK prognozuje, iż rok 2021 dla całego rynku technicznych dóbr konsumenckich TCG zamknie się szacunkową wartością 1414 miliardów USD, co stanowiłoby 12-proc. wzrost w porównaniu z rokiem poprzednim.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-verdadero-foco-del-ecommerce-del-contenido-a-la-conveniencia/
Title: El verdadero foco del eCommerce: Del Contenido a la conveniencia
Description: Un vistazo a las oportunidades actuales del eCommerce, por Gonzalo Abad, Sales Effectiveness Lead en GfK
Allow: https://nielseniq.com/global/pl/news-center/2024/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-5/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/pl/insights/report/2017/jakie-dzialania-w-zakresie-marketingu-pos-sa-odbierane-pozytywnie-przez-kobiety-a-jakie-przez-mezczyzn/
Title: Jakie działania w zakresie marketingu POS są odbierane pozytywnie przez kobiety, a jakie przez mężczyzn?
Description: Wszelkie działania w zakresie marketingu POS, takie jak np. kupony, zniżki, próbki produktów czy ekspozycje na terenie sklepów, mają ogromny wpływ na decyzje zakupowe konsumentów. Czy w tym zakresie istnieją różnice między mężczyznami i kobietami?
Allow: https://nielseniq.com/global/hu/news-center/2019/gfk-vasarloero-2019/
Title: GfK Vásárlóerő 2019
Description: Európában 14.739, Magyarországon 7.416 euró áll az átlag lakos rendelkezésére 2019-ben
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-aprendizajes-desde-china-y-europa/
Title: #COVID19: Aprendizajes desde China y Europa
Description: Al ser la primera región en experimentar el COVID-19, lo que ocurre en China en términos de consumo es similar a lo que empezará a suceder en los demás países del mundo en la medida que el virus siga expandiéndose. ¿Qué podemos esperar para el mercado chileno?
Allow: https://nielseniq.com/global/kr/insights/analysis/2022/4%EA%B0%80%EC%A7%80%EC%9D%98-smb-%EC%86%8C%EB%B9%84%EC%9E%90-%EA%B7%B8%EB%A3%B9/
Title: 4가지의 SMB 소비자 그룹 - NIQ
Description: 브랜드 선택에 있어 무관심하거나 편애하는 그룹까지 다양한 유형의 구매자에 대해 알아보십시오.
Allow: https://nielseniq.com/global/vi/insights/education/2022/phan-tich-chuyen-sau-bon-chien-luoc-dua-tren-phan-tich-du-lieu-ma-cac-nha-san-xuat-can-su-dung-de-thuc-day-san-xuat-kinh-doanh/
Title: Phân tích Chuyên sâu: Bốn chiến lược dựa trên phân tích dữ liệu mà các nhà sản xuất cần sử dụng để thúc đẩy sản xuất kinh doanh - NIQ
Description: Using a data-driven strategy empowers CPG manufacturers to move from reacting to predicting consumer behavior so they can position themselves to profit.
Allow: https://nielseniq.com/global/hu/news-center/2019/a-teljesitmeny-es-az-elmeny-hajtja-a-keresletet-az-erett-gaming-hardver-piacon/
Title: A teljesítmény és az élmény hajtja a keresletet az érett gaming hardver piacon
Description: A kölni Gamescom-ra készült GfK anyagból
Allow: https://nielseniq.com/global/pl/news-center/2019/zakupy-online-lokalne-roznice-w-wydatkach-gfk/
Title: Mapa miesiąca GfK – lokalne różnice w wydatkach na zakupy online
Description: Z danych z raportu „Omnichannel 2019” GfK wynika, iż zakupy przez internet robią najczęściej młodzi zamożni mieszkańcy dużych miast.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/encuesta-nacional-del-futbol-chileno-gfk-adimark-2/
Title: Encuesta Nacional del Fútbol Chileno GfK Adimark
Description: Encuesta Nacional del Fútbol Chileno GfK Adimark
Allow: https://nielseniq.com/global/kr/insights/report/2024/niq-korea-market-overview-report-2024/
Title: NIQ 한국 유통시장 분석 보고서: 2024년 상반기 동향 - NIQ
Description: 글로벌 소비자 인텔리전스 기업 닐슨아이큐(NIQ)가 2024년 상반기 유통 시장 동향을 조망한 ‘한국 유통 시장 분석 보고서(Korea Market Overview Report)’를 발간했다.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/influencers-desde-el-digital-al-valor-de-marca/
Title: Influencers: Desde el digital al valor de marca
Description: Les presentamos el estudio sobre Influencers peruanos por GfK. Descubre qué es un influencer, quiénes son los principales influencers en Perú, el perfil de sus seguidores y cómo aportan a las marcas.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/filas-de-supermercados-de-santiago-alcanzarian-las-225-personas-promedio-en-horario-peak-2/
Title: Filas de supermercados de Santiago alcanzarían las 225 personas promedio en horario peak - NIQ
Description: De acuerdo al análisis de GfK Adimark y Wemaps Chile, la cantidad proyectada en espera en las filas de los supermercados de la Región Metropolitana podría incluso, en las salas de mayor tamaño, superar a las 1.000 personas.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/primera-encuesta-de-sexualidad-gfk-chile-2/
Title: Primera Encuesta de Sexualidad GfK Chile
Description: Se encuestaron a 1,709 personas, de manera presencial, en todo el país.
Allow: https://nielseniq.com/global/hu/news-center/2019/shopping-center-study-kutatasrol/
Title: Shopping-Center-Study-kutatásról
Description: A bevásárlóközpontok látogatása továbbra is fontos szerepet játszik mindennapjainkban
Allow: https://nielseniq.com/global/hu/news-center/2020/egyre-fontosabb-a-gyartok-szerepe-es-felelossege/
Title: Egyre fontosabb a gyártók szerepe és felelőssége - NIQ
Description: A 24 európai országra, Ázsiára, USA-ra és a Latin-Amerikai térségre is kiterjedő nemzetközi kutatás legfontosabb megállapításaiból
Allow: https://nielseniq.com/global/hu/insights/report/2019/vasarloero-index/
Title: Vásárlóerő-Index
Description: Vásárlóerő-Index - hatékony döntéstámogatás
Allow: https://nielseniq.com/global/ua/news-center/2019/%D1%81%D0%B2%D1%96%D1%82%D0%BE%D0%B2%D1%96-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96-%D1%81%D0%BC%D0%B0%D1%80%D1%82%D1%84%D0%BE%D0%BD%D1%96%D0%B2-%D1%83-2018-%D1%80%D0%BE%D1%86%D1%96-%D1%81%D1%8F/
Title: Світові продажі смартфонів у 2018 році сягнули 522 мільярдів доларів
Description: На світовому ринку побутової техніки та електроніки, що складає 1,2 трильйони доларів, провідним сегментом залишається ринок смартфонів, мобільних телефонів та натільних пристроїв із часткою 44%. Хоча світовий попит на смартфони у 2018 році знизився на 3% (до 1,44 млрд товарних одиниць), однак загалом продажі залишаються на високому рівні і досягли 522 млрд доларів. Це результати дослідження, підготованого GfK до відкриття Mobile World Congress 2019 у Барселоні.
Allow: https://nielseniq.com/global/jp/insights/report/2024/us%E3%83%9A%E3%83%83%E3%83%88%E5%B8%82%E5%A0%B4%E3%81%A7%E3%81%AF%E3%80%8C%E3%83%87%E3%82%A3%E3%83%8F%E3%82%A4%E3%83%89%E3%83%AC%E3%83%BC%E3%83%88%E3%80%8D%E3%80%81%E3%80%8C%E3%83%95%E3%83%AA%E3%83%BC/
Title: USペット市場では「ディハイドレート」、「フリーズドライ」、「エアドライ」といった ユニークな保存技術のペットフードが22年には金額ベースで24.7%増加 - アメリカにおけるペット関連消費調査より - NIQ
Description: NIQ/GfK Japanは、NIQ USチームによるUSならびにUKのペットケア業界のトレンド調査から、今後ペットケアブランドが競争力を維持し続けるためのポイントを発表した。
Allow: https://nielseniq.com/global/kr/insights/infographic/2025/ecom_insight_series/
Title: 닐슨아이큐(NIQ), 이커머스 국내 제지류 트렌드 및 인사이트 - NIQ
Description: 매월 이커머스 산업과 주요 카테고리를 분석하여 최신 트렌드와 인사이트를 전달해 드립니다. 한국 이커머스 시장의 소식과 동향이 궁금하시다면 NIQ 이커머스 인사이트 페이지에서 확인하실 수 있습니다.
Allow: https://nielseniq.com/global/pl/insights/analysis/2022/co-czeka-polski-handel-detaliczny-trendy-w-stylu-zycia-konsumentow-w-2022-roku-i-dalej/
Title: Trendy handlu detalicznego PL 2022 – Co dalej?
Description: Polscy konsumenci oszczędzają: 68 % XX, 37 % szuka promocji, 24 % testuje nowe marki. Poznaj kluczowe zmiany teraz!
Allow: https://nielseniq.com/global/jp/insights/report/2024/%E3%82%B4%E3%83%AB%E3%83%95%E7%94%A8%E5%93%81%E3%81%AE1-3%E6%9C%88%E8%B2%A9%E5%A3%B2%E3%81%AF%E5%89%8D%E5%B9%B4%E6%AF%942%EF%BC%85%E5%A2%97-%E3%83%BC-2024%E5%B9%B41-3%E6%9C%88-%E4%B8%BB%E8%A6%81/
Title: ゴルフ用品の1-3月販売は前年比2％増 ー 2024年1-3月 主要ゴルフ用品の販売傾向 ー - NIQ
Description: GfK Japan（東京：中野区）は、全国の主要ゴルフ用品取り扱い店およびインターネット販売の実績をもとに、2024年1-3月の主要ゴルフ用品の販売傾向を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-pomimo-kryzysu-polacy-nie-na-wszystkim-oszczedzaja/
Title: GfK: Pomimo kryzysu Polacy nie na wszystkim oszczędzają - NIQ
Description: Inflacja i rosnące koszty życia skłaniają Polaków do rozsądnego zarządzania budżetem.
Allow: https://nielseniq.com/global/pl/insights/report/2019/narzedzia-gfk-zwiekszajace-efektywnosc-dzialan-promocyjnych/
Title: Narzędzia GfK zwiększające efektywność działań promocyjnych
Description: Analiza specyfiki działalności firm zajmujących się sprzedażą produktów technologicznych w Polsce prowadzi do wniosku, iż wspólnym mianownikiem dla zdecydowanej większości graczy jest potrzeba optymalizacji swoich działań / maksymalizacji ROI.
Allow: https://nielseniq.com/global/nl/news-center/2021/belgen-willen-dit-jaar-nog-op-vakantie/
Title: Belgen willen dit jaar nog op vakantie - NIQ
Description: Uit de GFG Travel Intentions bevragingsronde blijkt dat 73% in 2021 nog op reis wil gaan.
Allow: https://nielseniq.com/global/pl/news-center/2019/regiograph-2019-nowa-zaktualizowana-wersja-oprogramowania-geomarketingowego-od-gfk/
Title: RegioGraph 2019 – nowa zaktualizowana wersja oprogramowania geomarketingowego od GfK
Description: Nowa wersja oprogramowania zawiera zaktualizowane mapy i dane o sile nabywczej, a także nowy widok planowania terytoriów sprzedaży oraz dodatek RegioGraph TeamConnect, który umożliwia łatwe dzielenie się wynikami projektów z innymi użytkownikami.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%BB%D0%B8%D1%81%D1%82%D0%BE%D0%BF%D0%B0%D0%B4-2015/
Title: Споживчі настрої в Україні, листопад 2015: індекс склав 50
Description: У листопаді 2015 року споживчі настрої українців дещо покращилися. Індекс споживчих настроїв (ІСН) дорівнює 50, що на 2,1п. більше, ніж у жовтні. Найсуттєвіше змінився індекс девальваційних очікувань та очікувань щодо розвитку країни впродовж найближчих п'яти років. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/pl/news-center/2017/dobre-prognozy-dla-producentow-pieczywa-chrupkiego/
Title: Dobre prognozy dla producentów pieczywa chrupkiego
Description: Z danych pochodzących z Panelu Gospodarstw Domowych GfK wynika, iż w okresie od sierpnia 2016 do lipca 2017, w stosunku do analogicznego okresu lat poprzednich, wydatki gospodarstw domowych na kategorię pieczywa chrupkiego zwiększyły się o 7,4 proc. W ujęciu ilościowym zakupy kategorii wzrosły o 5,3 proc.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-gfk-smartphone-q3-trend/
Title: 지에프케이(NIQ-GfK), 2024년 3분기 전 세계 스마트폰 판매량 3% 증가 - NIQ
Description: 글로벌 마켓 인텔리전스 기업 GfK - An NIQ Company (지에프케이)가 세계 주요 60여 개국의 소매점 판매 실적 데이터 등을 바탕으로 세계 시장 규모로 확대 추계한 2024년 3분기 스마트폰 판매 동향을 발표했다.
Allow: https://nielseniq.com/global/jp/insights/report/2023/%E3%83%92%E3%83%88-vs-ai-%E3%81%A9%E3%81%A1%E3%82%89%E3%81%8C%E5%8B%9D%E3%81%A4%E3%81%8B/
Title: ヒト vs AI どちらが勝つか!? - NIQ
Description: GfKはこの度、Open AIが開発したチャットGPTとGfKのトップマーケター CMOのGonzalo Garcia Villanuevaによるマーケティングにおける討論を実施致しました。
Allow: https://nielseniq.com/global/pl/insights/report/2015/gis-system-informacji-geograficznej-gfk/
Title: Oprogramowanie RegioGraph GfK
Description: Geographic Information System GfK to system GIS pozwalający na wizualizację, integrację i analizę danych firmowych na mapach cyfrowych.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/xiii-estudio-nacional-sobre-condiciones-de-vida-y-salud-en-la-poblacion-general-de-chile-2018-2/
Title: XIII Estudio Nacional sobre Condiciones de Vida y Salud en la Población General de Chile 2018
Description: La encuesta se aplicará entre los meses de agosto y diciembre de 2018 en población de 12 a 65 años en las distintas regiones del país.
Allow: https://nielseniq.com/global/pl/news-center/2019/gfk-wzbogaca-raporty-o-dane-sprzedazowe-media-markt/
Title: GfK wzbogaca raporty o dane sprzedażowe Media Markt
Description: Key Account Data Reporting to analizy typu PoS Tracking (Point-of-Sales), oparte na wynikach sprzedaży poszczególnych detalistów. Porozumienie zawarte z siecią Media Markt umożliwia pokazywanie wyników jednego z największych detalistów w analizach GfK. Raporty te są już dostępne dla producentów urządzeń z sektora elektroniki konsumenckiej, użytkowej oraz AGD będących klientami GfK.
Allow: https://nielseniq.com/global/jp/insights/report/2020/%E3%80%8C2020%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F-%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91%E3%80%8D-%E3%82%B3%E3%83%AD%E3%83%8A%E3%81%AE%E5%BD%B1%E9%9F%BF%E5%8F%97%E3%81%91/
Title: 「薄型テレビの販売動向と購入者動向」- 4Kテレビや大画面モデルが市場をけん引し2桁増
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2020年上半期（1-6月）の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2018/sprzedaz-telewizorow-wzrost-rynku-insighty-gfk/
Title: Sprzedaż najwyższych modeli telewizorów zapewnia wzrost rynku
Description: Najważniejsze trendy przyczyniające się do wzrostu to popyt na telewizory typu smart i connected TV oraz ożywienie na rynkach wschodzących.
Allow: https://nielseniq.com/global/id/insights/analysis/2022/hubungan-emosional-yang-diinginkan-konsumen-anda/
Title: Hubungan emosional yang diinginkan konsumen Anda - NIQ
Description: Konsumen mencari produk yang dapat membangun hubungan emosional, memberi mereka rasa bangga, dan menarik minat mereka.
Allow: https://nielseniq.com/global/cz/news-center/2019/globalni-trh-se-spotrebni-elektronikou-dale-roste/
Title: Globální trh se spotřební elektronikou dále roste
Description: Globální trh spotřební elektroniky zakončil rok 2018 se šestiprocentním nárůstem prodejů, přičemž celkové tržby činily 138 miliard euro.
Allow: https://nielseniq.com/global/vi/insights/education/2022/optimizing-retail-assortment-to-grow-in-the-challenging-reality-of-2022/
Title: Chọn lựa và sắp xếp sản phẩm đưa lên quầy kệ một cách tối ưu để tăng trưởng trong năm 2022 đầy thách thức - NIQ
Description: Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.
Allow: https://nielseniq.com/global/sk/insights/report/2015/nakupy-cez-internet-preferuju-viac-zeny/
Title: Nákupy cez internet preferujú viac ženy
Description: Dve pätiny Slovákov urobili za posledný rok aspoň raz online nákup.
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EB%B0%8F-%EB%82%B4%EA%B5%AC%EC%9E%AC-%EC%8B%9C%EC%9E%A5-2022%EB%85%84-%EA%B0%90%EC%86%8C-%ED%9B%84-2023%EB%85%84%EC%97%90/
Title: 글로벌 기술 소비재 및 내구재 시장, 2022년 감소 후 2023년에 안정될 것으로 예상 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2023년 글로벌 기술 소비재 및 내구재 시장이 회복 및 안정화될 것으로 예상했다.
Allow: https://nielseniq.com/global/kr/news-center/2024/niq-growth-forum-2024-korea/
Title: NIQ 코리아, 'NIQ Growth Forum 2024' 성료, 코스메틱·제지 산업 전략 제시 - NIQ
Description: NIQ는 지난 6월 19일 서울 엘타워에서 코스메틱과 제지 산업을 주제로 'Growth Forum 2024'를 성공적으로 개최했다. 오전 코스메틱 세션과 오후 제지 산업 세션 모두 NIQ+GfK의 통합 데이터를 활용한 메가 트렌드 분석을 시작으로, 각 산업의 옴니채널 환경에서의 시장 변화와 소비자 니즈를 심도 있게 다뤘다.
Allow: https://nielseniq.com/global/pl/insights/report/2019/liczba-aptek-w-polsce-zageszczenie-i-potencjal-do-inwestycji/
Title: Mapa miesiąca: potencjał aptek w Polsce do inwestycji
Description: Siła nabywcza mieszkańców sąsiedztwa aptek jest zróżnicowana. Są obszary, gdzie przewyższa ona średnią krajową o ponad 50 %. Dowiedz się więcej!
Allow: https://nielseniq.com/global/nl/news-center/2022/consumenten-verwachten-41-van-hun-uitgaven-online-te-doen-in-2027/
Title: Consumenten verwachten 41% van hun uitgaven online te doen in 2027 - NIQ
Description: GfK: "Consumenten verwachten 41% van hun uitgaven online te doen in 2027". Nederlandse consumenten verwachten 41% van hun uitgaven online te doen in 2027
Allow: https://nielseniq.com/global/es-latam/news-center/2020/webinar-impacto-del-covid19-en-el-consumidor-y-mercado-chileno-2/
Title: Webinar: Impacto del COVID19 en el consumidor y mercado chileno
Description: Webinar: Impacto del COVID19 en el consumidor y mercado chileno
Allow: https://nielseniq.com/global/ua/news-center/2016/%D0%B4%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F-%D0%BA%D1%83%D0%BF%D1%96%D0%B2%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE%D1%97-%D1%81%D0%BF%D1%80%D0%BE%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82/
Title: Дослідження купівельної спроможності населення країн центральної та східної Європи в 2016 році
Description: Купівельна спроможність в Європі цього року зросла приблизно на 4%. Разом з тим, в кожній серед 42 країн, що прийняли участь в дослідженні GfK, рівні купівельної спроможності істотно відрізняються.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-verdadero-foco-del-ecommerce-del-contenido-a-la-conveniencia-2/
Title: El verdadero foco del eCommerce: Del Contenido a la conveniencia
Description: Un vistazo a las oportunidades actuales del eCommerce, por Gonzalo Abad, Sales Effectiveness Lead en GfK
Allow: https://nielseniq.com/global/tr/news-center/2020/her-2-kisiden-biri-alisverislerini-avm-yerine-cadde-magazalarindan-yapacagini-belirtiyor/
Title: Her 2 kişiden biri alışverişlerini AVM yerine cadde mağazalarından yapacağını belirtiyor
Description: Her 2 kişiden biri () alışverişlerini artık AVM içerisindeki mağazalardan değil cadde üzerindeki mağazalardan yapmayı tercih edeceğini belirtiyor. Bu oranın özellikle kadınlarda daha yüksek olduğu görülüyor.
Allow: https://nielseniq.com/global/jp/insights/report/2022/2021%E5%B9%B4-%E9%9F%B3%E6%A5%BD%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E9%85%8D%E4%BF%A1%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2021年 音楽ストリーミング配信市場動向 - NIQ
Description: GfK Japan（東京：中野区）は、主要音楽ストリーミング配信サイトにおける再生実績データ*1を基に、2021年の音楽ストリーミング配信の市場概況を発表した。
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-de-la-madre-2020-2/
Title: Dia de la Madre 2020
Description: Microestudio sobre las madres chilenas.
Allow: https://nielseniq.com/global/jp/insights/report/2023/gfk-%E3%82%A2%E3%82%A6%E3%83%88%E3%83%89%E3%82%A2%E3%83%BB%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%97%E7%94%A8%E5%93%81%E8%B3%BC%E5%85%A5%E8%80%85%E8%AA%BF%E6%9F%BB-%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%97/
Title: GfK アウトドア・キャンプ用品購入者調査 キャンプ愛好者が次に欲しい用品Top３はテント、寝袋・シュラフ、バーベキューコンロ - NIQ
Description: GfK Japanは、約2,200名のキャンプ用品の購入者、購入予定者を対象に2022年10月に実施した調査の結果を抜粋して発表した。
Allow: https://nielseniq.com/global/pl/news-center/2022/nastroje-konsumenckie-polakow-w-grudniu-2021/
Title: Nastroje konsumenckie Polaków w grudniu 2021 - NIQ
Description: Grudzień 2021 r. przyniósł w Polsce istotne pogłębienie spadku nastrojów konsumenckich.
Allow: https://nielseniq.com/global/kr/insights/report/2025/ecom_insight_series_personalcare/
Title: 국내 퍼스널 케어 제품 시장 트렌드 및 동향 - NIQ
Description: 국내 퍼스널케어 시장의 최신 트렌드를 확인하세요. 샴푸, 바디로션 등 헤어·바디케어 제품의 온라인 판매 동향과 성장 카테고리, 브랜드 경쟁 현황을 한눈에 파악할 수 있는 리포트를 제공합니다.
Allow: https://nielseniq.com/global/kr/insights/report/2025/fresh-food-report/
Title: 신선 식품 시장 리포트 발간 - NIQ
Description: 온라인/오프라인 채널 내 높아진 '신선 식품 중요도'와 '품목 성과' 를 Fresh Food Report에서 확인하세요.
Allow: https://nielseniq.com/global/pl/insights/report/2017/promocje-ciesza-sie-szczegolna-popularnoscia-wsrod-mlodych-konsumentow/
Title: Promocje cieszą się szczególną popularnością wśród młodych konsumentów
Description: Konsumenci w każdym wieku uwielbiają promocje, ale największą popularnością cieszą się one w grupie wiekowej 18-25 lat. Jakie promocje są najatrakcyjniejsze dla poszczególnych grup wiekowych?
Allow: https://nielseniq.com/global/hu/news-center/2021/fordulatokkal-teli-black-friday/
Title: Fordulatokkal teli Black Friday - NIQ
Description: Fordulatokkal teli Black Friday hetek: a technológiai és informatikai szektor alkuvadász ünnepe idén a megszokottól eltérően zárult.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%8F%D0%BA%D1%96-%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D0%B8-%D0%BE%D1%87%D0%BE%D0%BB%D1%8E%D1%8E%D1%82%D1%8C-%D1%80%D0%B5%D0%B9%D1%82%D0%B8%D0%BD%D0%B3-%D0%B7%D0%B0%D1%85%D0%BE%D0%BF%D0%BB%D0%B5%D0%BD/
Title: Які країни очолюють рейтинг захоплення готування їжі?
Description: GfK провела опитування серед більше ніж 27000 людей віком від 15 років у 22 країнах щодо їхніх знань, досвіду та захоплення готуванням страв, а також щодо кількості годин на тиждень, які вони витрачають на готування.
Allow: https://nielseniq.com/global/pl/news-center/2019/konsumenci-na-calym-swiecie-wydali-210-mld-eur-na-smartfony-w-pierwszej-polowie-2019-roku/
Title: Konsumenci na całym świecie wydali 210 mld EUR na smartfony w pierwszej połowie 2019 roku
Description: W Polsce nadal większą popularnością cieszą się produkty z niższych półek cenowych .
Allow: https://nielseniq.com/global/sk/news-center/2019/96-percent-slovenskych-domacnosti-si-v-roku-2018-zakupilo-balenu-vodu/
Title: 96 percent slovenských domácností si v roku 2018 zakúpilo balenú vodu
Description: Na 22. 3. je stanovený Svetový deň vody, a to už od roku 1993. GfK na základe tohto dňa vydáva tlačovú správu týkajúcu sa nákupov vody na slovenskom trhu.
Allow: https://nielseniq.com/global/cz/insights/education/2021/5-kroku-k-efektivni-sprave-cen-a-promoci-v-obdobi-noveho-normalu/
Title: 5 kroků k efektivní správě cen a promocí v období nového normálu - NIQ
Description: Jak ale výrobci a maloobchodníci vědí, které ceny lze zvýšit bez ztráty zisku, nebo které promoční akce přinášejí skutečnou inkrementalitu prodeje a zisk?
Allow: https://nielseniq.com/global/kr/insights/report/2019/%EA%B7%B8%EB%A3%A8%EB%B0%8D%EC%A1%B1%EC%9D%98-%EC%A6%9D%EA%B0%80%EB%A1%9C-%EA%B3%A0%EA%B8%89-%EC%A0%84%EA%B8%B0%EB%A9%B4%EB%8F%84%EA%B8%B0-%EC%9D%B8%EA%B8%B0gfk/
Title: GfK 시장 분석 - 그루밍족의 증가로 국내 전기 면도기 시장에서 고급 전기면도기 인기
Description: GfK에 따르면 2019년 상반기 국내 전기면도기의 시장 판매액은 약 398억원으로 전년 동기 대비 축소하였으나, 25만원 이상의 프리미엄 제품 시장 수요가 크게 증가한 것으로 나타났습니다.
Allow: https://nielseniq.com/global/kr/insights/report/2023/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EB%B0%8F-%EB%82%B4%EA%B5%AC%EC%9E%AC-%EC%8B%9C%EC%9E%A5%EC%9D%98-%ED%98%BC%EB%9E%80-%EC%86%8D%EC%97%90%EC%84%9C-%EA%B8%B0/
Title: 글로벌 기술 소비재 및 내구재 시장의 혼란 속에서 기회 찾기 - NIQ
Description: 기술 소비재 및 내구재 시장에 대한 GfK의 글로벌 조사 결과를 확인하세요.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-webinar-de-crisis-en-crisis-y-lo-que-vamos-aprendiendo-2/
Title: #COVID19 Webinar: De crisis en crisis...y lo que vamos aprendiendo
Description: En este webinar on demand, Carolina Cuneo, gerenta comercial de GfK Chile, explora posibles caminos para que las marcas puedan fortalecer su liderazgo en el complejo escenario actual.
Allow: https://nielseniq.com/global/pl/news-center/2017/cloud-technologies-laczy-sily-z-gfk-jakosciowa-zmiana-w-targetowaniu-reklam/
Title: Cloud Technologies łączy siły z GfK. Jakościowa zmiana w targetowaniu reklam
Description: Cloud Technologies, operator największej hurtowni danych w Europie o zainteresowaniach internautów, rozpoczął współpracę z GfK. Międzynarodowy koncern badawczy będzie dostarczać do OnAudience.com należącej do Cloud Technologies platformy DMP dane demograficzne, co pozwoli na zwiększenie efektywności targetowanie kampanii.
Allow: https://nielseniq.com/global/hu/news-center/2019/gfk-az-irodahazakban-dolgozok-kornyekhez-kotodo-szokasairol/
Title: GfK az irodaházakban dolgozók környékhez kötődő szokásairól
Description: A munkahely – így az irodaházak – környezete, ellátottsága lényeges kérdés sok munkavállaló számára.
Allow: https://nielseniq.com/global/kr/insights/report/2019/%EA%B8%80%EB%A1%9C%EB%B2%8C-%EA%B2%8C%EC%9E%84-pc-%EC%8B%9C%EC%9E%A5-%ED%8A%B8%EB%A0%8C%EB%93%9Cgfk/
Title: GfK 글로벌 게이밍 PC 시장 트렌드
Description: GfK에 따르면 전 세계 50 개국을 대상으로 조사한 결과 올 상반기 게임 PC시장 규모가 전년 대비 15% 성장해 60억 달러를 넘어섰습니다. 궁금한 점이 있으시면 문의 주십시요.
Allow: https://nielseniq.com/global/kr/insights/report/2024/niq-fmcg-trend-report/
Title: 2025년 성공 전략을 위한 FMCG 시장의 핵심 인사이트 - NIQ
Description: 국내 178개 FMCG 카테고리의 오프라인 판매 데이터를 기반으로 한 NIQ FMCG Trend Report를 통해 현재 국내 소비자들의 소비 트렌드의 핵심을 파악하세요. 어려운 시장을 극복하고, 숨겨진 성장의 기회를 발견하세요.
Allow: https://nielseniq.com/global/jp/insights/report/2017/gfk%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E6%84%8F%E8%AD%98%E8%AA%BF%E6%9F%BB%EF%BC%9A%E3%80%8C%E3%81%8A%E9%87%91vs%E6%99%82%E9%96%93%E3%80%8D%E3%80%81%E3%80%8C%E6%89%80%E6%9C%89vs%E4%BD%93/
Title: GfKグローバル意識調査：「お金vs時間」、「所有vs体験」 - グローバルの消費者は、時間と体験をより重視
Description: GfKは17カ国、22,000名のインターネットユーザーに、「時間」と「お金」、および「所有」と「体験」のどちらを重視しているか調査し、その結果を発表しました。
Allow: https://nielseniq.com/global/nl/news-center/2019/gfk-dam-jaaroverzicht-2018/
Title: GfK DAM Jaaroverzicht 2018
Description: Het smartphonegebruik is onder jongeren (13-34 jaar) stabiel gebleven ten opzichte van een jaar eerder (87%), terwijl zij iets minder gebruik maken van een tablet. Onder 35-49 jarigen is het smartphonebereik in december tot gelijk niveau met de jongeren gestegen;
Allow: https://nielseniq.com/global/pl/insights/multimedia/2021/obalanie-mitow-cenowych-czy-reakcja-klientow-na-promocje-wzrosla/
Title: Obalanie mitów cenowych: czy reakcja klientów na promocje wzrosła? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/tr/news-center/2020/tuketici-teknolojisi-urunleri-pazari-ilk-ceyrekte-8-buyudu-2/
Title: Tüketici teknolojisi ürünleri pazarı ilk çeyrekte ,8 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2020’nin ilk çeyreğinde 17,2 milyar TL ciro değeri elde etti.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/los-trabajos-via-apps-aun-no-son-bien-vistos-por-los-chilenos-2/
Title: Los trabajos "vía apps" aún no son bien vistos por los chilenos
Description: Uno de cada 5 chilenos declara conocer a alguien cercano trabajando actualmente bajo un sistema de app.
Allow: https://nielseniq.com/global/kr/insights/report/2022/2022-%ED%94%84%EB%A1%9C%EB%AA%A8%EC%85%98-%EC%8B%9C%EC%A6%8C-%EC%88%98%EC%9A%94-%EA%B0%90%EC%86%8C%EB%A1%9C-%EC%9D%B8%ED%95%9C-%ED%94%84%EB%A1%9C%EB%AA%A8%EC%85%98-%ED%99%9C/
Title: 2022 프로모션 시즌 – 수요 감소로 인한 프로모션 활동 증가 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 글로벌 기술 소비재 및 내구재 시장이 전년 대비 한 자릿수 중반으로 감소하며 둔화될 것으로 전망했다.
Allow: https://nielseniq.com/global/nl/news-center/2025/groeiende-vraag-naar-uitgebreid-e-bike-diensten-en-leaseopties-voor-werkgevers/
Title: Groeiende vraag naar uitgebreide e-bike diensten en leaseopties voor werkgevers - NIQ
Description: De van nature sterke Europese fietsenmarkt heeft in 2023 en 2024 te maken gehad met aanzienlijke tegenwind. Lees meer in de E-bike monitor.
Allow: https://nielseniq.com/global/hu/news-center/2019/tovabbra-is-novekedesi-palyan-van-az-audiotermekek-globalis-piaca/
Title: Továbbra is növekedési pályán van az audiotermékek globális piaca
Description: A GfK átfogó közleményeket adott ki az IFA alkalmából
Allow: https://nielseniq.com/global/hu/news-center/2019/ellentetes-fogyasztoi-trendek-csataja-az-energiahatekonysagert/
Title: Ellentétes fogyasztói trendek csatája az energiahatékonyságért
Description: A GfK megvizsgálta az energiahatékonysághoz fűződő vásárlói szokásokat
Allow: https://nielseniq.com/global/es-latam/news-center/2018/panel-de-apreciacion-de-gfk-para-tv-azteca-2/
Title: Panel de Apreciación de GfK para TV Azteca
Description: TV Azteca ha firmado un contrato con GfK México por un panel de apreciación de contenido. Este es el primer Panel de Apreciación de GfK en Latinoamérica y el primer Panel de Apreciación integrado con data de comportamiento digital.
Allow: https://nielseniq.com/global/es-eu/news-center/2022/los-espanoles-nos-gastamos-en-mayo-un-68-mas-en-la-cesta-de-la-compra-que-hace-un-ano-segun-datos-publicados-por-nielseniq/
Title: Los españoles nos gastamos en mayo un 6,8% más en la cesta de la compra que hace un año, según datos publicados por NielsenIQ - NIQ
Description: Las ventas totales de bienes de consumo en las estanterías españolas en el mes de mayo de este año alcanzaron los 5.310 millones de euros, lo que supone un incremento del 6,8% respecto a lo que nos gastamos en la cesta de la compra un año antes. La subida de los precios en la mayoría de los productos explica este incremento al compararlo con el volumen de compra, que descendió un 2,9%.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/microestudio-papas-chilenos-2/
Title: #Microestudio: Papás chilenos
Description: ¿Cómo son los papás chilenos?¿Cómo viven? ¿En qué creen? ¿Cuán satisfechos están con su vida familiar? ¿Cómo viven la crianza?
Allow: https://nielseniq.com/global/tr/news-center/2018/tuketici-teknolojisi-urunleri-pazari-2017-dorduncu-ceyrekte-buyudu/
Title: Tüketici Teknolojisi Ürünleri Pazarı 2017 dördüncü çeyrekte büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2017’nin dördüncü çeyreğinde bir önceki yılın aynı dönemine göre ,2’lik bir büyüme performansı ile 14,6 milyar TL ciro değeri elde etti.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/mesa-redonda-de-marketing-perspectivas-del-consumo-en-chile/
Title: Mesa Redonda De Marketing: Perspectivas del consumo en Chile
Description: Pia Valdivieso, Gerente de Market Insight de GfK Chile, en conjunto con Nielsen, presentó una mirada -desde los números- las perspectivas del consumo en Chile en ICARE 2019.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/mesa-redonda-de-marketing-perspectivas-del-consumo-en-chile-2/
Title: Mesa Redonda De Marketing: Perspectivas del consumo en Chile
Description: Pia Valdivieso, Gerente de Market Insight de GfK Chile, en conjunto con Nielsen, presentó una mirada -desde los números- las perspectivas del consumo en Chile en ICARE 2019.
Allow: https://nielseniq.com/global/kr/insights/webinar/2024/%ED%95%9C%EA%B5%AD-%EC%98%A8%ED%94%84%EB%A0%88%EB%AF%B8%EC%8A%A4-%EC%8B%9C%EC%9E%A5%EC%97%90%EC%84%9C-%EC%A3%BC%EB%A5%98-%EB%B0%8F-%EC%9D%8C%EB%A3%8C-%EB%B8%8C%EB%9E%9C%EB%93%9C%EA%B0%80-%EC%84%B1/
Title: 한국 온프레미스 시장에서 주류 및 음료 브랜드가 성공하려면 어떻게 해야 할까요? - NIQ
Description: 끊임없이 진화하고 역동적인 음료 산업에서 귀사의 브랜드 인지도, 수요, 매출을 어떻게 높이고 계신가요? 온프레미스 부문에서 소비자의 니즈와 동기가 변화하고 글로벌 과제가 소비자의 행동, 지출 및 참여에 영향을 미치는 가운데, 이번 웨비나에서는 음료 주류 업계에서 공급업체의 성장 기회에 대해 자세히 알아볼 것입니다.
Allow: https://nielseniq.com/global/nl/insights/analysis/2025/staat-van-de-nederlandse-horecasector-wat-drijft-bezoek-en-uitgaven/
Title: Staat van de Nederlandse horecasector: wat drijft bezoek en uitgaven? - NIQ
Description: De Nederlandse horecasector is een evenwichtsoefening van unieke uitdagingen en substantiële kansen, en het OPUS-marktoverzicht 2025 van CGA by NIQ laat zien hoe drankmerken, leveranciers en horeca-exploitanten optimaal kunnen inspelen op het gedrag van belangrijke consumentengroepen.
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach-3/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/hu/news-center/2020/gfk-vasarloero-egesz-europaban-hatott-a-covid/
Title: GfK Vásárlóerő: egész Európában hatott a COVID - NIQ
Description: A vizsgált 42 ország között jelentős eltérések vannak a nettó jövedelem tekintetében – áll a GfK "Vásárlóerő Európában 2020” című tanulmányában.
Allow: https://nielseniq.com/global/pl/news-center/2019/nierownosci-spoleczne-zroznicowanie-dochodow-w-polsce/
Title: Duże zróżnicowanie w dochodach w Polsce. Rośnie przepaść między najbogatszymi a najbiedniejszymi
Description: Kontrast między biednymi a bogatymi jest w Polsce szczególnie duży w porównaniu z innymi krajami Europy. Najwyższą pozycję zajęła Warszawa.
Allow: https://nielseniq.com/global/pl/news-center/2019/swiatowy-rynek-komputerow-osobistych-zanotowal-niewielki-spadek-w-pierwszej-polowie-2019-roku/
Title: Światowy rynek komputerów osobistych zanotował niewielki spadek w pierwszej połowie 2019 roku
Description: Polscy konsumenci co raz bardziej interesują się nowoczesną technologią oraz chętniej kupują produkty premium.
Allow: https://nielseniq.com/global/ua/insights/report/2019/gfk-ukraine-%D0%BF%D1%80%D0%BE%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D1%8C-%D1%80%D0%B5%D0%B3%D1%83%D0%BB%D1%8F%D1%80%D0%BD%D1%96-%D0%B4%D0%BE%D1%81%D0%BB%D1%96%D0%B4%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F-%D1%84/
Title: GfK Ukraine проводить регулярні дослідження фінансового ринку України
Description: Дослідження фінансового ринку та банків GfK Ukraine проводить по трьох цільових аудиторіях (ЦА): юридичні особи (підприємства, зареєстровані в Україні, що ведуть комерційну діяльність, крім неприбуткових організацій), фізичні особи-підприємці (які ведуть підприємницьку діяльність на момент опитування), фізичні особи.
Allow: https://nielseniq.com/global/kr/insights/success-story/2019/omnichannel-strategy/
Title: 성숙기 이커머스 시장의 생존 전략 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ro/news-center/2021/piata-de-electro-it-continua-sa-creasca-in-romania-in-primele-luni-ale-anului-2021/
Title: Piata de electro-IT continuă să crească în România în primele luni ale anului 2021 - NIQ
Description: După un an 2020 în care vânzările din piața românească de bunuri de folosință îndelungată au crescut cu 12,5% față de anul 2019, începutul de an 2021 vine cu o creștere de 25.9% înregistrată în ianuarie – februarie 2021 față de aceeași perioadă a anului 2020.
Allow: https://nielseniq.com/global/nl/news-center/2022/energiecrisis-zorgt-voor-piek-online-bereik-energieleveranciers/
Title: Energiecrisis zorgt voor piek online bereik energieleveranciers - NIQ
Description: Online bereik energieleveranciers groeit naar 6 miljoen personen. Ook de grote energie vergelijkingsites maken een flinke stijging door:
Allow: https://nielseniq.com/global/kr/insights/report/2022/the-state-of-consumer-technology-durables-report-%EA%B8%B0%EC%88%A0-%EC%86%8C%EB%B9%84%EC%9E%AC-%EB%B0%8F-%EB%82%B4%EA%B5%AC%EC%9E%AC-%ED%98%84%ED%99%A9-%EB%A6%AC%ED%8F%AC%ED%8A%B8/
Title: The State of Consumer Technology & Durables Report - 기술 소비재 및 내구재 현황 리포트 - NIQ
Description: GfK의 리포트를 통해 GfK 데이터 분석가와 시장 전문가들의 인사이트를 확인하고 미래 비즈니스 전략을 수립하는데 도움이 될 수 있는 시장 인텔리전스를 확인하세요.
Allow: https://nielseniq.com/global/nl/news-center/2023/online-consumentenbestedingen-nemen-toe-vanwege-run-op-vakanties/
Title: Online consumentenbestedingen nemen toe vanwege run op vakanties - NIQ
Description: In het derde kwartaal van 2023 zijn de online consumentenbestedingen toegenomen ten opzichte van Q3 2022.
Allow: https://nielseniq.com/global/pl/news-center/2015/wyniki-miedzynarodowego-badania-na-temat-gotowania-wiedzy-kulinarnej-i-zainteresowan-zwiazanych-ze-sztuka-kulinarna/
Title: Wyniki międzynarodowego badania na temat gotowania, wiedzy kulinarnej i zainteresowań związanych ze sztuką kulinarną
Description: W 22 krajach instytut GfK zapytał 27 tys. osób o ich zainteresowania związane ze sztuką kulinarną, o wiedzę na temat żywności i gotowania oraz o to, ile czasu spędzają w kuchni.
Allow: https://nielseniq.com/global/pl/news-center/2018/systemy-audio-inteligentniejsze-i-z-lepsza-jakoscia-dzwieku/
Title: Systemy audio inteligentniejsze i z lepszą jakością dźwięku
Description: W okresie od stycznia do czerwca 2018 r. wartość sprzedaży na globalnym rynku urządzeń audio wzrosła o 5 proc. w porównaniu z analogicznym okresem roku ubiegłego i wyniosła 4,5 mld euro.
Allow: https://nielseniq.com/global/pl/news-center/2015/w-2014-roku-rynek-cieni-do-powiek-byl-wart-ponad-35-mln-zlotych/
Title: W 2014 roku rynek cieni do powiek był wart ponad 35 mln złotych
Description: W 2014 roku rynek cieni do powiek był wart 35,3 mln złotych, zanotował 17-procentowy wzrost w ujęciu wartościowym i 29-procentowy wzrost w ujęciu ilościowym
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%82%D1%80%D0%B0%D0%B2%D0%B5%D0%BD%D1%8C-2015-%D0%BF/
Title: Споживчі настрої в Україні, травень 2015: поліпшення індексу до 45,6
Description: У травні 2015 року споживчі настрої українців поліпшилися. Індекс споживчих настроїв (ІСН) дорівнює 45,6 що на 4,2 п. краще, ніж у квітні та повертає рівень січня 2015 року.
Allow: https://nielseniq.com/global/pl/news-center/2020/zmiany-w-organizacji-zycia-europejczykow-w-okresie-pandemii/
Title: Zmiany w organizacji życia Europejczyków w okresie pandemii.
Description: Zmiany w organizacji życia Europejczyków w okresie pandemii.
Allow: https://nielseniq.com/global/jp/insights/report/2023/2023%E5%B9%B4%E4%B8%8A%E5%8D%8A%E6%9C%9F%E3%80%80%E5%AE%B6%E9%9B%BB%E3%83%BBit%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2023年上半期　家電・IT市場動向 - NIQ
Description: GfK Japanは、全国の有力家電・IT取扱店の販売実績データ等を基に、2023年上半期（1-6月）の家電およびIT市場の販売動向を発表した。
Allow: https://nielseniq.com/global/pl/news-center/2020/sierpien-nastroje-konsumentow-nastroje-konsumenckie-barometr/
Title: Sierpień; nastroje konsumentów; nastroje konsumenckie; barometr - NIQ
Description: Szybkie odbudowywanie się klimatu konsumenckiego w ostatnich trzech miesiącach w sierpniu zostało wyhamowane. Powrót obaw o przyszłość własną i gospodarki.
Allow: https://nielseniq.com/global/th/events/2025/%E0%B9%80%E0%B8%88%E0%B8%B2%E0%B8%B0%E0%B8%A5%E0%B8%B6%E0%B8%81%E0%B8%9E%E0%B8%A4%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%8B%E0%B8%B7%E0%B9%89%E0%B8%AD/
Title: เจาะใจผู้บริโภคไทย ปลดล็อกเพื่อการเติบโตของธุรกิจ SMB ด้วยอินไซต์พฤติกรรมสุดล้ำ - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/insights/report/2019/oferta-pracy-koordynator-sieci-ankieterskiej-gfk/
Title: Oferta pracy: Koordynator sieci ankieterskiej
Description: GfK, jedna z największych firm badawczych na świecie, poszukuje osoby do kontroli i monitoringu pracy sieci ankieterów. Dowiedz się więcej!
Allow: https://nielseniq.com/global/es-latam/news-center/2018/los-chilenos-y-sus-mascotas/
Title: Los chilenos y sus mascotas
Description: Los chilenos y sus mascotas
Allow: https://nielseniq.com/global/jp/info/ty-niq-bases-2024/
Title: NIQ BASES 2024 【明日の成功を見極める】 - NIQ
Description: Product、Price,　Promotion,　Placeといった、マーケティングの基本となる４Pについて、BASESは御社によりそって課題を解決していきます。本動画配信ではBASESのサービス内容をご紹介いたします。
Allow: https://nielseniq.com/global/es-latam/news-center/2019/ventas-globales-de-telefonos-inteligentes-alcanzaron-522-mil-millones-en-2018-2/
Title: Ventas globales de teléfonos inteligentes alcanzaron $522 mil millones en 2018
Description: Aunque la demanda disminuyó, el alza en las ventas totales se debe al impulso dado por el segmento premium de teléfonos inteligentes.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/encuesta-nacional-del-futbol-chileno-gfk-adimark/
Title: Encuesta Nacional del Fútbol Chileno GfK Adimark
Description: Encuesta Nacional del Fútbol Chileno GfK Adimark
Allow: https://nielseniq.com/global/es-latam/news-center/2020/ventas-de-productos-tecnologicos-en-semana-de-cyber-baten-record-historico-de-los-ultimos-10-anos/
Title: Ventas de productos tecnológicos en semana de Cyber baten récord histórico de los últimos 10 años - NIQ
Description: Durante la semana del Cyber se vendieron MM$160.000 en productos tecnológicos. Notebooks, aspiradoras, celulares y televisores fueron los más apetecidos.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/chile-desde-la-mirada-de-la-nueva-clasificacion-socioeconomica-2/
Title: Chile desde la mirada de la nueva clasificación socioeconómica
Description: Te invitamos a revisar la presentación de Carolina Cuneo, nuestra directora de Consultoría, sobre cómo se refleja la nueva clasificación socioeconómica en los hábitos y conductas de los chilenos.
Allow: https://nielseniq.com/global/ua/news-center/2014/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D0%B5%D1%80%D0%BF%D0%B5%D0%BD%D1%8C-2014-%D0%BF/
Title: Споживчі настрої в Україні, серпень 2014: погіршення на 10,4 п. до 54,7
Description: В серпні 2014 року споживчі настрої українців зазнали суттєвого погіршення на фоні загострення військових дій на Донбасі, руйнації промислової інфраструктури регіону та девальвації гривні. ІСН склав 54,7, що на 10,4 пункт менше ніж у липні
Allow: https://nielseniq.com/global/es-latam/news-center/2017/optimiza-tu-marketing-mix-3/
Title: Optimiza tu Marketing Mix
Description: Hoy en día nos enfrentamos a un consumidor que está siempre conectado y expuesto tanto a medios tradicionales (TV, Radio, Vía Pública y prensa escrita) como a medios digitales (social, search, videos, etc), lo cual hace que cada día las decisiones de marketing se vuelvan más complejas a la hora de invertir. Optimiza tu Marketing Mix con nuestro Marketing Mix Modelling.
Allow: https://nielseniq.com/global/kr/news-center/2025/cga-on-premise-event-the-complete-measure/
Title: 스피리츠 주류 시장 매출의 78%, 온프레미스에서 발생… 닐슨아이큐, 데이터 기반 성장전략 제시 - NIQ
Description: 글로벌 소비자 인텔리전스 기업 닐슨아이큐(NielsenIQ, 이하 NIQ) 코리아는 지난 18일 'THE COMPLETE MEASURE: 한국 주류 시장의 완성'을 주제로 컨퍼런스를 개최했다고 밝혔다. 이번 행사에는 국내 대표 주류·음료 기업은 물론, 글로벌 주류·음료 브랜드의 한국법인 관계자들이 대거 참석해 한국 주류시장의 현황과 전략적 성장 기회를 모색했다.
Allow: https://nielseniq.com/global/nl/insights/analysis/2025/categorietrends-kanaalverschuivingen-en-belangrijke-gelegenheden-wat-stuurt-de-nederlandse-horecasector/
Title: Categorietrends, kanaalverschuivingen en belangrijke gelegenheden: wat stuurt de Nederlandse horecasector? - NIQ
Description: Het gedrag en de voorkeuren van consumenten verschuiven binnen categorieën, kanalen en gelegenheden in de Nederlandse horecasector. Het nieuwe OPUS-marktoverzicht 2025 van CGA by NIQ analyseert deze zich ontwikkelende omgeving dan ook diepgaand en levert vitale inzichten waarmee drankmerken, leveranciers en horeca-exploitanten kunnen inspelen op opkomende trends.
Allow: https://nielseniq.com/global/hu/news-center/2020/ifa-es-gfk-globalis-egyuttmukodes-2020/
Title: IFA és GfK globális együttműködés 2020 - NIQ
Description: Gazdagabb tartalom a gyártók és kereskedők számára – megbízható adatok a GfK új, mesterséges intelligenciával támogatott "gfknewron" szoftverplatformjával
Allow: https://nielseniq.com/global/ro/news-center/2019/magazinele-de-retail-din-europa-cea-mai-mare-crestere-2019-in-romania-si-lituania/
Title: Magazinele de retail din Europa: Cea mai mare creștere 2019 în România și Lituania
Description: GfK anticipează o creștere a cifrei de afaceri de 2% pentru magazinele de retail (brick-and-mortar) din cele 27 de țări ale UE analizate (mai puțin Marea Britanie) în 2019. Cele mai mari rate de creștere este așteptat să le aibă România (7%) și Lituania (aproape 6%).
Allow: https://nielseniq.com/global/pl/news-center/2021/wakacyjna-stabilizacja-nastrojow-konsumenckich-w-sierpniu-2021/
Title: Wakacyjna stabilizacja nastrojów konsumenckich w sierpniu 2021 - NIQ
Description: Sierpień nie przyniósł zmiany w konsumenckich nastrojach Polaków w stosunku do lipca.
Allow: https://nielseniq.com/global/ua/news-center/2021/%D1%80%D0%BE%D0%B7%D1%83%D0%BC%D0%BD%D0%B8%D0%B9-%D0%B4%D1%96%D0%BC-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D1%96-%D0%BF%D1%80%D0%B8%D0%BB%D0%B0%D0%B4%D1%96%D0%B2-%D1%96%D0%B7-%D0%B3%D0%BE%D0%BB%D0%BE/
Title: Розумний дім: продажі приладів із голосовим управлінням зростають - NIQ
Description: Дізнайтеся про продажі приладів із голосовим управлінням та тенденції розвитку розумної техніки в прес релізі GfK
Allow: https://nielseniq.com/global/sk/news-center/2019/gfk-a-spolocnost-media-saturn-spustaju-novu-sluzbu-key-account-data-pre-vyrobcov-technickeho-tovaru/
Title: GfK a spoločnosť Media-Saturn spúšťajú novú službu - Key Account Data pre výrobcov technického tovaru
Description: Maloobchodné Dáta spoločnosti MediaMarktSaturn budú dostupné aj pre výrobcov technického tovaru
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-padre-peru-2/
Title: Día del Padre Perú
Description: Padres peruanos rompen estereotipos de acuerdo a estudio de GfK Perú.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/dia-del-padre-2/
Title: Dia del Padre
Description: ¿Cómo son los padres chilenos?
Allow: https://nielseniq.com/global/jp/insights/report/2023/2022%E5%B9%B4%E3%83%A1%E3%82%AC%E3%83%8D%E3%83%AC%E3%83%B3%E3%82%BA%E5%B8%82%E5%A0%B4%E5%8B%95%E5%90%91/
Title: 2022年メガネレンズ市場動向 - NIQ
Description: GfK Japanは、全国のメガネチェーン店の販売実績を基に、2022年におけるメガネレンズ市場の販売動向について発表した。
Allow: https://nielseniq.com/global/pl/insights/report/2019/indeks-sily-nabywczej-w-polsce-gfk/
Title: Wskaźniki siły nabywczej GfK – najnowsza edycja 2019
Description: Spadek bezrobocia, wzrost wynagrodzeń i programy rządowe przełożyły się na wzrost zamożności Polaków, jednak nie we wszystkich obszarach.
Allow: https://nielseniq.com/global/pl/news-center/2020/wyniki-raportu-handel-2020-wplyw-covid-19-na-handel-2020-2021/
Title: Wyniki raportu Handel 2020. Wpływ COVID-19 na handel 2020/2021 - NIQ
Description: Centra handlowe. Redukcja liczby sklepów w branżach najbardziej dotkniętych kryzysem wciąż realną groźbą
Allow: https://nielseniq.com/global/ua/news-center/2014/%D0%B2%D0%B6%D0%B5-74-%D0%B4%D0%BE%D0%BC%D0%BE%D0%B3%D0%BE%D1%81%D0%BF%D0%BE%D0%B4%D0%B0%D1%80%D1%81%D1%82%D0%B2-%D1%94-%D0%BF%D0%BE%D0%BA%D1%83%D0%BF%D1%86%D1%8F%D0%BC%D0%B8-%D1%81%D1%83%D1%87%D0%B0/
Title: Вже 74% домогосподарств є покупцями сучасних форматів роздрібної торгівлі
Description: За результатами першого кварталу 2014 року кількість покупців форматів сучасної торгівлі (гіпермаркетах, супермаркетах, дискаунтерах та C&C) збільшилася на 6% порівняно до аналогічного періоду 2013 року.
Allow: https://nielseniq.com/global/ua/news-center/2018/%D0%B2-%D1%94%D0%B2%D1%80%D0%BE%D0%BF%D1%96-%D0%BF%D1%80%D0%BE%D0%B4%D0%BE%D0%B2%D0%B6%D1%83%D1%8E%D1%82%D1%8C-%D0%B7%D1%80%D0%BE%D1%81%D1%82%D0%B0%D1%82%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6/
Title: В Європі продовжують зростати продажі у «чорну п'ятницю»
Description: Знижки у так звану «чорну п'ятницю» стають чимраз популярнішими серед європейських споживачів. В Італії, Німеччині та Франції продажі побутової техніки та електроніки стрімко зросли порівняно з тижнем «чорної п'ятниці» минулого року. В Іспанії спостерігався дещо нижчий темп зростання, а у Великобританії – стабільні показники, в порівнянні з минулорічними. Найбільше, у грошовому обсязі, було продано телевізорів, смартфонів і ноутбуків.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/encuestasgfk-percepciones-sobre-la-economia-e-icc/
Title: #EncuestasGfK - Percepciones sobre la economía e ICC
Description: Estudio gratuito de GfK que mide la confianza económica del consumidor hacia los próximos meses. Permite estimar los cambios en el consumo.
Allow: https://nielseniq.com/global/pl/news-center/2017/sila-nabywcza-na-wybrane-kategorie-produktowe-w-polsce/
Title: Siła nabywcza na wybrane kategorie produktowe w Polsce
Description: W 2016 roku siła nabywcza dla handlu detalicznego Polaków wyniosła okrągłe 89 mld euro. Blisko 43% z tej sumy Polacy przeznaczyli na artykuły spożywcze. Wydatki na podstawowe kategorie produktowe, takie jak żywność, odzież oraz artykuły związane ze zdrowiem i urodą obejmują 2/3 siły nabywczej dla handlu detalicznego Polaków. Potencjał nabywczy na wybrane kategorie produktowe jest zróżnicowany regionalnie, co pokazują najnowsze wyniki badań GfK.
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D1%96%D1%87%D0%B5%D0%BD%D1%8C-2015-%D0%BF%D0%BE/
Title: Споживчі настрої в Україні, січень 2015: погіршення на 6,7 п. до 45,8
Description: Початок 2015 року відзначився суттєвим погіршенням споживчих настроїв українців. Січневий індекс споживчих настроїв (ІСН) склав 45,8, що на 6,7 п. менше, ніж у грудні 2014 року. Це найбільше падіння ІСН з серпня 2014 року.
Allow: https://nielseniq.com/global/nl/news-center/2024/niq-retail-spend-barometer-consumentenbestedingen-in-nederland-stijgen-met-6-procent/
Title: Consumentenbestedingen NL +6 % – NIQ Retail Spend Barometer
Description: HM‑spend stijgt naar €78,6 mld in 2023 (+6 %), vooral door prijsstijgingen en premiumisatie in FMCG en Tech & Durables. Bekijk inzichten nu!
Allow: https://nielseniq.com/global/vi/insights/analysis/2019/suc-khoe-tro-thanh-moi-quan-tam-hang-dau-cua-nguoi-tieu-dung-viet-nam-trong-quy-2-nam-2019/
Title: SỨC KHOẺ TRỞ THÀNH MỐI QUAN TÂM HÀNG ĐẦU CỦA NGƯỜI TIÊU DÙNG VIỆT NAM TRONG QUÝ 2 NĂM 2019 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2023/gfk-an-niq-company-latem-konsumenci-pozostaja-w-stabilnych-nastrojach/
Title: GfK– an NIQ company: latem konsumenci pozostają w stabilnych nastrojach - NIQ
Description: W sierpniu br. wskaźnik nastrojów konsumenckich utrzymał się na podobnym poziomie jak przed miesiącem. W przyszłość wciąż spoglądamy z dużą ostrożnością, czujnie obserwujemy rynek pracy i z reguły stronimy od większych inwestycji.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/encuestasgfk-percepciones-sobre-la-economia-e-icc-2/
Title: #EncuestasGfK - Percepciones sobre la economía e ICC
Description: Estudio gratuito de GfK que mide la confianza económica del consumidor hacia los próximos meses. Permite estimar los cambios en el consumo.
Allow: https://nielseniq.com/global/pl/insights/report/2016/badz-na-biezaco-z-trendami-konsumenckimi/
Title: Bądź na bieżąco z trendami konsumenckimi
Description: Firmy muszą podążać za oczekiwaniami konsumentów. Teza już wręcz banalna, acz nadal fundamentalna z punktu widzenia biznesowego. Zatem, żeby za nimi podążać, muszą je trafnie identyfikować. W GfK mamy na to odpowiedź w postaci badania GfK Consumer Life.
Allow: https://nielseniq.com/global/ro/news-center/2020/2020-vine-cu-perspective-optimiste-pentru-piata-globala-a-bunurilor-de-folosinta-indelungata/
Title: 2020 vine cu perspective optimiste pentru piața globală a bunurilor de folosință îndelungată
Description: După un 2019 stabil, pentru 2020 GfK estimează o creștere a valorii vânzărilor de 2,5% la nivel mondial pentru bunurile de folosință îndelungată. Consumatorii vor cheltui aproximativ 1.05 trilioane de euro* la nivel global.
Allow: https://nielseniq.com/global/hu/news-center/2019/gfk-megvizsgalta-az-europai-kiskereskedelem-alakulasat/
Title: GfK megvizsgálta az európai kiskereskedelem alakulását
Description: European Retail Study 2019
Allow: https://nielseniq.com/global/es-latam/news-center/2017/optimiza-tu-marketing-mix-4/
Title: Optimiza tu Marketing Mix
Description: Hoy en día nos enfrentamos a un consumidor que está siempre conectado y expuesto tanto a medios tradicionales (TV, Radio, Vía Pública y prensa escrita) como a medios digitales (social, search, videos, etc), lo cual hace que cada día las decisiones de marketing se vuelvan más complejas a la hora de invertir. Optimiza tu Marketing Mix con nuestro Marketing Mix Modelling.
Allow: https://nielseniq.com/global/pl/news-center/2016/sila-nabywcza-mieszkancow-polski-per-capita-wyniosla-6-366-euro-27-397-pln-w-2016-roku/
Title: Siła nabywcza mieszkańców Polski per capita wyniosła 6 366 euro (27 397 PLN) w 2016 roku
Description: W rankingu krajów europejskich Polska zajęła 29 miejsce, co oznacza, iż dysponuje ona 47 proc. średniej europejskiej siły nabywczej.
Allow: https://nielseniq.com/global/kr/insights/analysis/2023/%EA%B5%AD%EB%82%B4-on-premise-%ED%8A%B8%EB%A0%8C%EB%93%9C%EC%97%90-%EB%8C%80%ED%95%B4-%EC%95%8C%EC%95%84%EB%B3%B4%EC%84%B8%EC%9A%94-2/
Title: 국내 On-Premise 트렌드에 대해 알아보세요 - NIQ
Description: CGA by NIQ offers insights on South Korea’s On-premise trends.
Allow: https://nielseniq.com/global/nl/insights/report/2020/grote-vraag-naar-elektronica-producten-met-betrekking-tot-gezondheid-thuiswerken-en-hamster-gedrag/
Title: Grote vraag naar Elektronica producten met betrekking tot gezondheid, thuiswerken, en hamster gedrag.
Description: Marktonderzoeker GfK registreert wekelijks verkoopcijfers bij de Nederlandse detailhandel, zowel bij fysieke -als online winkels.
Allow: https://nielseniq.com/global/nl/news-center/2018/talpa-bereikt-online-publiek-van-meer-dan-5-miljoen-personen-in-juni-2018/
Title: Talpa bereikt online publiek van meer dan 5 miljoen personen in juni 2018
Description: In juni 2018 behalen Talpa Network, Talpa Radio en Talpa TV merken gezamenlijk een online bereik van 34,9%, zo blijkt uit GfK DAM (5.049.000 personen van 13 jaar en ouder).
Allow: https://nielseniq.com/global/kr/insights/report/2021/gfk-2021%EB%85%84-%EC%83%81%EB%B0%98%EA%B8%B0-%EA%B5%AD%EB%82%B4-%EA%B3%A8%ED%94%84-%ED%81%B4%EB%9F%BD-%EC%98%A4%ED%94%84%EB%9D%BC%EC%9D%B8-%EC%8B%9C%EC%9E%A5-2020%EB%85%84-%EB%8C%80%EB%B9%84-36/
Title: GfK, 2021년 상반기 국내 골프 클럽 오프라인 시장 2020년 대비 36% 성장 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 상반기 국내 골프 클럽 오프라인 시장이 2,960억 원 규모로 2020년 대비 36% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/pl/insights/report/2019/poszukujesz-informacji-o-rynku-fmcg-horeca-lub-o-kanalach-dystrybucji/
Title: Poszukujesz informacji o rynku FMCG, HoReCa lub o kanałach dystrybucji?
Description: Poszukujesz odpowiedzi na pytania dotyczące rynku FMCG, HoReCa lub kanałów dystrybucji i zastanawiasz się nad przeprowadzeniem badania? Sprawdź, jak być zawsze o krok przed konkurencją.
Allow: https://nielseniq.com/global/nl/news-center/2023/cmos-trotseren-de-kansen-velen-melden-optimisme-soepele-budgettering-en-realtime-inzichten-in-nieuw-gfk-onderzoek/
Title: CMO's trotseren de kansen: velen melden optimisme, soepele budgettering en realtime inzichten in nieuw GfK-onderzoek - NIQ
Description: Nieuw wereldwijd GfK-rapport toont aan dat 78 procent van de marketingleiders kansen zien in langetermijninvesteringen in groei, ondanks aanhoudende crises
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-2022%EB%85%84-14%EC%9B%94-%EA%B5%AD%EB%82%B4-%EA%B3%A8%ED%94%84-%ED%81%B4%EB%9F%BD-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%B0%9C%ED%91%9C/
Title: GfK, 2022년 1~4월 국내 골프 클럽 시장 성장률 발표 - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 1~4월의 국내 골프 클럽의 오프라인 시장의 매출 금액이 전년 동기간 대비 45% 성장한 2,591억 원을 기록한 것으로 나타났다.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/los-trabajos-via-apps-aun-no-son-bien-vistos-por-los-chilenos/
Title: Los trabajos "vía apps" aún no son bien vistos por los chilenos
Description: Uno de cada 5 chilenos declara conocer a alguien cercano trabajando actualmente bajo un sistema de app.
Allow: https://nielseniq.com/global/hu/news-center/2019/gfk-performance-pulse/
Title: GfK Performance Pulse
Description: A GfK heti eladásokat nyomon követő új digitális mobil applikációja
Allow: https://nielseniq.com/global/tr/news-center/2017/turkiyede-ve-dunyada-akilli-telefon-pazarlari/
Title: Türkiye'de ve dünyada akıllı telefon pazarları
Description: GfK Perakende Paneli ölçümüne göre Türkiye akıllı telefon pazarında 2016’da 12.5 milyon adet ile 2015’in üstünde bir satış elde etmişti. Yılın ilk 2 ayında ise satışlar yavaşlamış durumda. GfK’nın tahminlerine göre, 2016’da dünyada 1.4 milyar olan satış adedinin 2017'de %3 büyüme ile 1.44 milyar adet olması bekleniyor.
Allow: https://nielseniq.com/global/nl/news-center/2019/nederlandse-consumenten-besteedden-online-e-237-miljard-in-2018/
Title: Nederlandse consumenten besteedden online € 23,7 miljard in 2018
Description: Thuiswinkel Markt Monitor: In 2018 heeft 96% van de Nederlandse consumenten van 15 jaar en ouder een of meerdere online aankopen van producten en diensten gedaan. Dat is 2% meer dan het jaar daarvoor.
Allow: https://nielseniq.com/global/jp/legal/terms-of-use/
Title: 利用規約 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/gfkglobal-factores-que-forman-parte-de-la-buena-vida-2/
Title: #GfKGlobal: Factores que forman parte de la "buena vida"
Description: Los expertos en investigación de mercado de GfK le preguntaron a 23.000 consumidores online de 17 países qué factores consideraban parte de "la buena vida", entendida como aquella que les gustaría tener.
Allow: https://nielseniq.com/global/ro/insights/report/2019/be-where-your-shoppers-are/
Title: Be where your shoppers are
Description: Shopping Monitor
Allow: https://nielseniq.com/global/pl/news-center/2020/nastroje-konsumenckie-w-listopadzie-barometr-nastrojow-klimat/
Title: nastroje konsumenckie w listopadzie; barometr nastrojów; klimat - NIQ
Description: nastroje konsumenckie w listopadzie; barometr nastrojów konsumenckich; klimat konsumencki; listopadowe nastroje konsumentów w polsce
Allow: https://nielseniq.com/global/nl/news-center/2022/out-of-home-formulerapport-2022/
Title: Out of Home Formulerapport 2022 - NIQ
Description: Bram Ladage, rownies&downieS, Coop Vandaag en Hutten winaars GfK Out of Home Formulerapport 2022.
Allow: https://nielseniq.com/global/pl/insights/report/2017/srednia-wielkosc-obrotow-w-przeliczeniu-na-metr-kwadratowy-powierzchni/
Title: Średnia wielkość obrotów w przeliczeniu na metr kwadratowy powierzchni
Description: Wzrost średniej wielkości obrotów w przeliczeniu na metr kwadratowy powierzchni to istotny wskaźnik kondycji rynku dla detalistów szukających możliwości rozwoju w nowych lokalizacjach.
Allow: https://nielseniq.com/global/ro/news-center/2019/piata-electro-it-creste-cu-2-in-prima-jumatate-de-an/
Title: Piața electro - IT crește cu 2% în prima jumătate de an
Description: În primele șase luni din 2019, piața românească a bunurilor de folosință îndelungată a avut o valoare de 1,436 miliarde euro, reprezentând o creștere de peste 2% față de aceeași perioadă a anului trecut. Acest rezultat se datorează în special performanțelor deosebite ale electrocasnicelor mari și mici care, stimulate de programul Rabla, au atins creșteri semestriale de 14%, respectiv de aproape 12%.
Allow: https://nielseniq.com/global/pl/insights/report/2017/wypelnij-ankiete-i-otrzymaj-bezplatny-raport-na-temat-rynku-it/
Title: Wypełnij ankietę i otrzymaj bezpłatny raport na temat rynku IT
Description: Serdecznie zachęcamy do wzięcia udziału w najnowszym badaniu GfK Polonia. Do pierwszych 50 firm, które wypełnią ankietę, wyślemy raport rynkowy dotyczący produktów IT na rynku B2B.
Allow: https://nielseniq.com/global/pl/news-center/2021/sila-nabywcza-per-capita-w-2021-w-polsce-i-w-europie/
Title: Siła nabywcza per capita w 2021 w Polsce i w Europie - NIQ
Description: W 2021 roku w Polsce średnia siła nabywcza per capita wynosi 8 294 euro, czyli około 45 proc. poniżej średniej europejskiej
Allow: https://nielseniq.com/global/pl/insights/analysis/2024/budowanie-pretendujacej-marki/
Title: Budowanie pretendującej marki - NIQ
Description: Integrating market data with instinct is key to confident decision-making for your challenger brand. Here’s how to navigate the data landscape like a pro.
Allow: https://nielseniq.com/global/cz/insights/infographic/2022/cenove-kompromisy-v-dobe-covidu/
Title: Cenové kompromisy v době Covidu - NIQ
Description: Podívejte se na naši nejnovější infografiku, kde se dozvíte více o tom, jak používat ceny a promoce správným způsobem, abyste udrželi loajalitu spotřebitelů a zvýšili zisky a přírůstkové tržby..
Allow: https://nielseniq.com/global/kr/insights/report/2022/gfk-%EA%B5%AD%EB%82%B4-%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%EC%84%B1%EC%9E%A5%EB%A5%A0-%EB%91%94%ED%99%94-2022%EB%85%84-%EC%97%B0%EC%B4%88%EC%97%90%EB%8F%84-%EC%A7%80%EC%86%8D/
Title: GfK “국내 가전 시장 성장률 둔화, 2022년 연초에도 지속” - NIQ
Description: GfK Sales Tracking 데이터를 이용한 GfK의 조사에 따르면 2022년 연초 가전 시장 성장률이 전년 대비 0.5% 성장한 것으로 나타났다.
Allow: https://nielseniq.com/global/nl/news-center/2020/online-bereik-van-coronamelder-app-stijgt-naar-36-miljoen-personen/
Title: Online bereik van CoronaMelder app stijgt naar 3,6 miljoen personen - NIQ
Description: Sinds de landelijke introductie van de CoronaMelder app in september is het totale online bereik sterk gestegen naar meer dan 25% in Nederland.
Allow: https://nielseniq.com/global/cz/insights/multimedia/2021/bourani-cenovych-mytu-zvysila-se-reakce-nakupujicich-na-promoce/
Title: Bourání cenových mýtů: zvýšila se reakce nakupujících na promoce? - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/tr/news-center/2015/enerji-tuketiminde-tasarruf-bilinci-ust-sosyo-ekonomik-gruplarda-daha-yuksek/
Title: Enerji tüketiminde tasarruf bilinci üst sosyo ekonomik gruplarda daha yüksek...
Description: Türkiye’de tüketicilerin ’i enerjinin tasarruflu kullanılmasını önemli bulurken, yalnızca %7’si önemli olmadığını belirtiyor.
Allow: https://nielseniq.com/global/es-latam/news-center/2017/presentacion-talkin-el-futuro-del-consumidor-peruano-mas-alla-de-la-penetracion-del-internet/
Title: Presentación TalkIn: El futuro del consumidor peruano: Más allá de la penetración del Internet
Description: Presentación usada en el evento del TalkIn de APEIM en noviembre del 2017 por Gonzalo Abad sobre tendencias globales y locales que afectan el comportamiento del consumidor conectado
Allow: https://nielseniq.com/global/es-latam/news-center/2019/insights-del-consumidor-movil-2/
Title: Insights del consumidor móvil
Description: ¿Qué hacemos en nuestros móviles? Te invitamos a revisar la presentación de Francisca Ramis en el MMA Summit Chile 2019.
Allow: https://nielseniq.com/global/nl/news-center/2024/niq-retail-spend-barometer-consumentenbestedingen-in-nederland-in-q1-2024-11-procent-hoger-dan-in-q1-2023/
Title: NIQ Retail Spend Barometer: Consumentenbestedingen in Nederland in Q1 2024 1,1 procent hoger dan in Q1 2023 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/news-center/2023/badanie-gfk-dzien-dziecka-bez-zakupowego-szalenstwa/
Title: Badanie GfK: Dzień Dziecka bez zakupowego szaleństwa - NIQ
Description: Dzień Dziecka to jedna z najbardziej beztroskich i najchętniej celebrowanych okazji. Niestety, inflacja i rosnące ceny mocno rewidują nasze możliwości
Allow: https://nielseniq.com/global/pl/news-center/2021/nastroje-konsumenckie-w-lipcu-2021/
Title: Nastroje konsumenckie w lipcu 2021 - NIQ
Description: Lipiec nie przyniósł istotnej zmiany w konsumenckich nastrojach Polaków w stosunku do czerwca.
Allow: https://nielseniq.com/global/ua/news-center/2016/%D1%87%D0%B0%D1%81%D1%82%D0%BA%D0%B0-%D0%B2%D1%82%D0%BC-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B7%D0%B0%D0%BB%D0%B8%D1%88%D0%B0%D1%94%D1%82%D1%8C%D1%81%D1%8F-%D0%B2%D1%96%D0%B4%D0%BD/
Title: Частка ВТМ в Україні залишається відносно низькою
Description: У 2015 році частка власних торгових марок в категоріях товарів, які українці купують щодня (їжа, напої, засоби для чищення та миття, товари для дому, персональна гігієна), в Україні залишається невисокою – лише 3%. Це менше, ніж в будь-якій іншій країні Східної Європи
Allow: https://nielseniq.com/global/tr/insights/analysis/2022/e-ticaretin-kuresel-olarak-evrimi/
Title: E-ticaretin küresel olarak evrimi - NIQ
Description: Kısa bir süre önce, dijital alışverişle ilgili temel konular ve sorular tüketicilerin güveni ve engelleri etrafındaydı - bugün şirketler, çevrimiçi alışverişçi ihtiyaçlarına yanıt olarak verimli teslimata ve kullanıcıların çevrimiçi deneyimine odaklanıyor. NielsenIQ, dünya çapında e-ticaretin mevcut durumuna derinlemesine bir dalış yaptı.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/panel-de-apreciacion-de-gfk-en-latinoamerica/
Title: Panel de Apreciación de GfK en Latinoamérica
Description: TV Azteca ha firmado un contrato con GfK México por un panel de apreciación de contenido. Este es el primer Panel de Apreciación de GfK en Latinoamérica y el primer Panel de Apreciación integrado con data de comportamiento digital.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/covid19-aprendizajes-desde-china-y-europa-2/
Title: #COVID19: Aprendizajes desde China y Europa
Description: Al ser la primera región en experimentar el COVID-19, lo que ocurre en China en términos de consumo es similar a lo que empezará a suceder en los demás países del mundo en la medida que el virus siga expandiéndose. ¿Qué podemos esperar para el mercado chileno?
Allow: https://nielseniq.com/global/cz/news-center/2019/terestricky-prijem-televizniho-signalu-je-v-cesku-stale-silny-placena-televize-presto-prevlada/
Title: Terestrický příjem televizního signálu je v Česku stále silný, placená televize přesto převládá.
Description: Polovina Čechů aktivních na internetu využívá ve své domácnosti terestrický příjem televizního signálu.
Allow: https://nielseniq.com/global/pl/news-center/2020/gfk-address-points-geomarketing-dane-adresowe-budynki-mieszkalne/
Title: GfK Address Points; geomarketing; dane adresowe; budynki mieszkalne;
Description: Baza adresowa budynków w Polsce; umożliwia analizowanie i wzbogacanie innych danych geomarketingowych, przestrzennych, GIS, BI.
Allow: https://nielseniq.com/global/pl/news-center/2015/marki-musza-brac-odpowiedzialnosc-za-stan-srodowiska-naturalnego/
Title: Marki muszą brać odpowiedzialność za stan środowiska naturalnego
Description: Niemal dwie trzecie respondentów ma poczucie się winy, gdy ich postepowanie jest nieekologiczne. Jednocześnie Ci sami respondenci twierdzą, że kupują wyłącznie produkty i usługi marek, które podzielają ich przekonania, wartości lub ideały.
Allow: https://nielseniq.com/global/nl/news-center/2021/dagbereik-youtube-stijgt-naar-58-miljoen-personen-in-september-2021/
Title: Dagbereik YouTube stijgt naar 5,8 miljoen personen in september 2021 - NIQ
Description: Dagbereik YouTube stijgt naar 5,8 miljoen personen in september 2021 GFK voegt Connected TV ctv toe aan bereiksonderzoek
Allow: https://nielseniq.com/global/ua/insights/report/2019/%D0%BE%D0%BC%D0%BD%D1%96%D0%B1%D1%83%D1%81-gfk-ukraine/
Title: Омнібус GfK Ukraine
Description: ​Омнібус GfK Ukraine – це кількісне щомісячне дослідження, яке проводиться одночасно для кількох клієнтів. Цей інструмент маркетингових досліджень дозволяє отримати точну картину ринку з точки зору споживачів.
Allow: https://nielseniq.com/global/ro/news-center/2021/trendul-home-driver-de-crestere-pe-piata-de-electro-it/
Title: Trendul @Home - driver de creștere pe piața de Electro-IT - NIQ
Description: Studiu GfK cu privire la piața de bunuri de folosință îndelungată.
Allow: https://nielseniq.com/global/sk/news-center/2018/diskonty-a-supermarkety-rastu-na-vyzname/
Title: Diskonty a supermarkety rastú na význame
Description: Pre 7 z 10 kupujúcich je ešte stále nakupovanie skôr zábavné ako náročné a nepríjemné.
Allow: https://nielseniq.com/global/tr/news-center/2019/tuketici-teknolojisi-urunleri-pazari-2019-ilk-ceyrekte-75-buyudu/
Title: Tüketici Teknolojisi ürünleri pazarı 2019 ilk çeyrekte %7,5 büyüdü.
Description: Tüketici teknolojisi ürünleri pazarı, 2019’un ilk çeyreğinde bir önceki yılın aynı dönemine göre %7,5’lik bir büyüme performansı ile 14,2 milyar TL ciro değeri elde etti.
Allow: https://nielseniq.com/global/es-latam/news-center/2020/gracias-por-formar-parte-de-los-chilenos-que-opinan-sobre-los-temas-que-mas-les-importan-2/
Title: Gracias por formar parte de los chilenos que opinan sobre los temas que más les importan
Description: Para GfK Adimark tu opinión es muy valiosa. Por eso queremos agradecer el apoyo que cada año nos dan miles de chilenos contestando nuestras encuestas sobre hábitos, consumo y relación con las marcas. Acá encontrarás los ganadores de los incentivos que ofrecemos a quienes participan de nuestros estudios.
Allow: https://nielseniq.com/global/cz/news-center/2019/32-procent-cechu-preferuje-znackove-obleceni/
Title: 32 procent Čechů preferuje značkové oblečení
Description: . 32 procent dotázaných preferuje značkové oblečení, častěji to jsou muži; naopak 45 procent Čechů tvrdí, že značka pro ně není příliš důležitá.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/marcas-crisis-como-seguimos/
Title: Marcas & Crisis ¿Cómo seguimos?
Description: Luego del viernes 18 de octubre, el estudio Marcas & Crisis GfK ha monitoreado los efectos que ha tenido en los chilenos el nuevo contexto social que estamos viviendo.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/80-anos-los-nuevos-20-2/
Title: 80 años...¿Los nuevos 20?
Description: Revisa la presentación de Carolina Cuneo en "Vivir hasta los 100" de Icare.
Allow: https://nielseniq.com/global/es-latam/news-center/2018/el-precio-de-venta-promedio-global-de-smartphones-registra-un-crecimiento-record-interanual-en-el-4t17-3/
Title: El precio de venta promedio global de Smartphones registra un crecimiento récord interanual en el 4T17
Description: Las ventas mundiales de teléfonos inteligentes alcanzaron los 397 millones de unidades en el cuarto trimestre de 2017 (4T17), un aumento del uno por ciento anual. La demanda fue impulsada principalmente por Medio Oriente y África, que experimentó un crecimiento del ocho por ciento, y Europa Central y del Este, donde la demanda creció un siete por ciento. El precio de venta promedio global de los teléfonos inteligentes aumentó en un 10 por ciento año con año a USD 363, su tasa de crecimiento trimestral más rápida hasta la fecha.
Allow: https://nielseniq.com/global/hu/news-center/2023/2022-hazai-muszaki-elektronikai-piac-valtozasa/
Title: 2022-Hazai műszaki elektronikai piac változása - NIQ
Description: Bevételben számos szektor tudodd növekedni az első félévben
Allow: https://nielseniq.com/global/nl/news-center/2022/kerstonderzoek-nederland-gebruikt-energietoeslag-voor-het-kerstdiner/
Title: Kerstonderzoek: Nederland gebruikt energietoeslag voor het kerstdiner - NIQ
Description: Kerstonderzoek: Nederland kookt voor vrienden die het financieel moeilijk hebben en gebruikt de energietoeslag voor het kerstdiner
Allow: https://nielseniq.com/global/ua/news-center/2015/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D0%B1%D0%B5%D1%80%D0%B5%D0%B7%D0%B5%D0%BD%D1%8C-2015/
Title: Споживчі настрої в Україні, березень 2015: стабілізація на рівні 41,8
Description: У березні 2015 року призупинилося падіння споживчих настроїв українців, що тривало протягом останніх чотирьох місяців. Індекс споживчих настроїв (ІСН) покращився на 0,7 п. до 41,8.
Allow: https://nielseniq.com/global/tr/insights/education/2022/raf-yonetimiyle-ilgili-top-trendler/
Title: Raf yönetimiyle ilgili top trendler - NIQ
Description: NielsenIQ has created a checklist of actions for brands to consider when making space and assortment decisions amidst rising inflation.
Allow: https://nielseniq.com/global/nl/news-center/2022/online-bestedingen-groeien-naar-e161-miljard-in-eerste-half-jaar-2022/
Title: Online bestedingen groeien naar €16,1 miljard in eerste half jaar 2022 - NIQ
Description: In het eerste half jaar van 2022 komen de online bestedingen van Nederlandse consumenten uit op €16,1 miljard, een groei van 9% t.o.v. 2021
Allow: https://nielseniq.com/global/es-latam/news-center/2019/cambios-y-tendencias-en-la-canasta-de-consumo-del-chileno/
Title: Cambios y tendencias en la canasta de consumo del chileno
Description: ¿Cuáles son los principales cambios y tendencias en la canasta de consumo en Chile:? Te invitamos a revisar la presentación que hizo nuestra gerente comercial, Carolina Cuneo, en el XXVIII Congreso Chileno de Marketing 2019 de Icare.
Allow: https://nielseniq.com/global/ua/news-center/2018/%D1%81%D0%BF%D0%BE%D0%B6%D0%B8%D0%B2%D1%87%D1%96-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D1%97-%D0%B2-%D1%83%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%96-%D1%81%D1%96%D1%87%D0%B5%D0%BD%D1%8C-2018-%D1%96%D0%BD/
Title: Споживчі настрої в Україні, січень 2018: індекс склав 59,5
Description: В січні 2018 року споживчі настрої українців лишилися майже незмінними: індекс споживчих настроїв (ІСН) склав 59,5, що на 0,8 п. менше, ніж у грудні минулого року. Найбільших змін зазнав індекс інфляційних очікувань. Про це свідчать дані дослідження споживчих настроїв в Україні, яке щомісяця здійснює GfK Ukraine.
Allow: https://nielseniq.com/global/jp/insights/report/2019/%E3%80%8C%E3%82%BF%E3%82%A4%E3%83%A4%E3%83%9B%E3%82%A4%E3%83%BC%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E8%AA%BF%E6%9F%BB%E3%80%8D/
Title: 「タイヤホイールの購買行動調査」
Description: GfK Japanは、全国のドライバー約18,600名に対し、タイヤホイールに対する意識や購買行動に関するインターネット調査を実施し、その結果について発表した。
Allow: https://nielseniq.com/global/pl/news-center/2018/certyfikat-pkjbi-dla-gfk-polonia/
Title: Certyfikat PKJBI dla GfK Polonia
Description: Zarząd Organizacji Firm Badania Opinii i Rynku (OFBOR) podjął decyzję o przyznaniu instytutowi GfK Polonia sp. z o.o. certyfikatu Programu Kontroli Jakości Bezpieczeństwa Informacji na rok 2018.
Allow: https://nielseniq.com/global/es-latam/news-center/2019/centennials-versus-millennials/
Title: Centennials versus Millennials
Description: ¿Qué une y qué distingue a las dos generaciones de jóvenes chilenos?
Allow: https://nielseniq.com/global/kr/insights/analysis/2020/%EA%B0%80%EC%A0%84-%EC%8B%9C%EC%9E%A5-%ED%98%84%EB%AA%85%ED%95%9C-%EC%98%A8%EB%9D%BC%EC%9D%B8-%ED%8C%90%EB%A7%A4-%EC%A0%84%EB%9E%B5-%EC%88%98%EB%A6%BD%EC%9D%84-%EC%9C%84%ED%95%9C-%ED%95%84%EC%88%98/
Title: 가전 시장, 현명한 온라인 판매 전략 수립을 위한 필수 참고 사항|GfK - NIQ
Description: GfK는 코로나19로 인해 더욱 빠르게 성장하고 있는 온라인 채널을 타켓으로 가전제품 판매를 위해 고려해야하는 것들은 어떤 것들이 있는지 알아보았습니다.
Allow: https://nielseniq.com/global/jp/news-center/2024/0919-golf/
Title: 2024年上半期 ゴルフウェア用品市場は3.0%減 - NIQ
Description: GfK/NIQ Japanは、全国の主要ゴルフ用品取り扱い店およびインターネット販売の実績*1をもとに、2024年上半期のゴルフウェア販売動向を発表した。
Allow: https://nielseniq.com/global/nl/news-center/2019/online-bereik-plusonline-plus-magazine-stijgt-in-februari-2019-naar-12/
Title: Online bereik PlusOnline (Plus Magazine) stijgt in februari 2019 naar 12%
Description: Ondanks de kortere maand februari stijgt PlusOnline, het online platform van Plus Magazine, naar een online maandbereik van 12% (1.659.000 personen van 13 jaar en ouder).
Allow: https://nielseniq.com/robots.txt
Allow: https://nielseniq.com/global/tr/insights/success-story/2022/perakende-satislari-ivmelendirmek-conagra-brands-onemli-ilac-perakendecisinde-dondurulmus-gida-kategorisini-%150-nasil-buyuttu/
Title: Perakende satışları ivmelendirmek: Conagra Brands, önemli ilaç perakendecisinde dondurulmuş gıda kategorisini %150 nasıl büyüttü? - NIQ
Description: How did Conagra Brands grow retail sales by 150% in its frozen food category at a key drug store partner? With this new assortment strategy.
Allow: https://nielseniq.com/insight-sitemap4.xml
Allow: https://nielseniq.com/info-sitemap.xml
Allow: https://nielseniq.com/news_center-sitemap3.xml
Allow: https://nielseniq.com/sitemap_index.xml
Allow: https://nielseniq.com/legal-sitemap.xml
Allow: https://nielseniq.com/career-sitemap.xml
Allow: https://nielseniq.com/page-sitemap.xml
Allow: https://nielseniq.com/products-sitemap.xml
Allow: https://nielseniq.com/insight-sitemap3.xml
Allow: https://nielseniq.com/event-sitemap.xml
Allow: https://nielseniq.com/home_page-sitemap.xml
Allow: https://nielseniq.com/news_center-sitemap.xml
Allow: https://nielseniq.com/news_center-sitemap4.xml
Allow: https://nielseniq.com/landing_page-sitemap.xml
Allow: https://nielseniq.com/panel-sitemap.xml
Allow: https://nielseniq.com/insight-sitemap5.xml
Allow: https://nielseniq.com/insight-sitemap.xml
Allow: https://nielseniq.com/insight-sitemap2.xml
Allow: https://nielseniq.com/solution-sitemap.xml
Allow: https://nielseniq.com/news_center-sitemap2.xml
Allow: https://nielseniq.com/product-sitemap.xml
Allow: https://nielseniq.com/client_learning-sitemap.xml
Allow: https://nielseniq.com/about_us-sitemap.xml
Allow: https://nielseniq.com/industry-sitemap.xml

## Solutions
Allow: https://nielseniq.com/global/pl/solutions/brandbank-imaging-solutions/
Title: Dodatkowe zdjęcia (Secondary Images, Hero, Mobile Optimised) | zdjęcia zoptymalizowane, zdjęcia hero- NIQ Brandbank - NIQ
Description: Zdjęcia produktów fmcg; Zdjęcia produktów farmaceutycznych; Zdjęcia do eCommerce. Rozwiazania w zakresie tworzenia obrazów
Allow: https://nielseniq.com/global/ro/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Imaging Solutions - NIQ
Description: Spaceman oferă imagini și date pentru crearea raftului digital. Cu ajutorul Imaginilor Lifestyle paginile produselor ies în evidență.
Allow: https://nielseniq.com/global/ro/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Content Licensing - NIQ
Description: Cumpărați fotografii de arhivă licențiate pentru produsele dvs. FMCG și produsele alimentare CPG, îmbogățindu-vă cu date despre produse și licențe de conținut.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Licencovaný obsah pro FMCG rychloobrátkové zboží | NIQ Brandbank - NIQ
Description: Získejte profesionálně zpracovaná FMCG produktová data a fotografie pro Váš online kanál. Rozšířená produktová data.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Content Licensing - NIQ
Description: Tartalomlicencelési megoldások és online média licenszelés FMCG területen. Kiváló média tartalom licensz szolgáltatások.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
CGI Počítačem generované fotografie | NIQ Brandbank - NIQ
Description: Využijte realistické CGI rendry produktů jako alternativu standardních produktových fotografií a urychlete uvedení vašich produktů na trh.
Allow: https://nielseniq.com/global/jp/solutions/
Title: Discover more of your business - NIQ
Description: クラウドベースのプラットフォームにより、いつでもどこからでもデータや洞察にアクセスできます。
Allow: https://nielseniq.com/global/cz/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Kvalitní fotografie FMCG produktů | NIQ Brandbank - NIQ
Description: Zvyšte atraktivitu vašich produktů a zlepšete zážitek z online nakupování díky kvalitním produktovým fotografiím.
Allow: https://nielseniq.com/global/ro/solutions/brandbank-global-product-exchange/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Global Product Exchange - NIQ
Description: GDSN, Reteaua Globala de Sincronizare a Datelor, este soluția B2B pentru a reduce costurile logistice. Beneficiați de costuri reduse și eficiență crescută.
Allow: https://nielseniq.com/global/nl/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
CGI Computer Gegenereerde FMCG Product Afbeeldingen - NIQ Brandbank - NIQ
Description: Fotorealistisch. CGI. Computer gegenereerde beelden. CGI-weergaven. Maak 3D-renderings. Maak kosteneffectieve fotorealistische digitale renderings.
Allow: https://nielseniq.com/global/pl/solutions/retail-measurement-services-rms/
Title: Retail Measurement Services (RMS) - NIQ
Description: Zaufaj swojej wydajności i trendom danych detalicznych dzięki kompleksowym usługom pomiaru rynku CPG i handlu detalicznego (RMS) w kanałach brick-and-mortar i e-commerce.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-self-service-portal/
Title: Portal samoobsługowy do zarządzania informacją produktową | Evolve - NIQ Brandbank - NIQ
Description: Katalog produktów FMCG, System PIM, Baza produktów. Jedna scentralizowana platforma do e-commerce - Evolve od NIQ Brandbank
Allow: https://nielseniq.com/global/ro/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Self Service Portal - NIQ
Description: Explorați portalul nostru pentru cele mai recente date despre produsele FMCG și conținutul de produse CPG de pe site-ul nostru web, cu date despre produse în centrul portalului nostru.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Connect+ | Obohacený produktový obsah pro eCommerce | NIQ Brandbank - NIQ
Description: Zvyšte kvalitu vašich produktových stránek díky bohatému produktovému obsahu, videím a bannerům. Umocněte nákupný zážitek, vynikněte na online trhu a zvyšte prodeje.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Licencovaný obsah pre FMCG rýchloobrátkový tovar | NIQ Brandbank - NIQ
Description: Získajte profesionálne spracované FMCG produktové dáta a fotografie pre váš online kanál. Aktuálny produktový obsah
Allow: https://nielseniq.com/global/cz/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Tvorba digitálního produktového obsahu | Produktové fotografie a data | NIQ Brandbank - NIQ
Description: Zvyšte viditelnost a atraktivitu vašich produktů díky kvalitnímu produktovému obsahu pro online a offline účely.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Kvalitné fotografie FMCG produktov | NIQ Brandbank - NIQ
Description: Využívajte realistické CGI rendre produktov ako alternatívnu štandardných produktových fotografií a urýchlite uvedenie vašich produktov na trh.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-global-product-exchange/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
GDSN data pool | Globálna synchronizácia dát | NIQ Brandbank - NIQ
Description: Zjednodušte zalistovanie vašich produktov naprieč trhom a zlepšite kvalitu B2B2C produktových dát.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Samoobslužný portál pre správu produktového obsahu | NIQ Brandbank - NIQ
Description: Využite jednu centralizovanú platformu pre správu kompletného produktového obsahu. Produktová databáza NIQ Brandbank
Allow: https://nielseniq.com/global/jp/solutions/nielseniq-on-premise/
Title: NielsenIQ On-Premise - NIQ
Description: NielsenIQ On-Premiseにより、信頼性の高い代表的なデータセットを確保して、外食飲料消費市場の機会を特定できます。
Allow: https://nielseniq.com/global/hu/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Connect+ - NIQ
Description: Brandbank Connect segíti az e-commerce konverziót a CPG termék vásárlásában. Optimalizáld az online vásárlást és növeld a konverziókat!
Allow: https://nielseniq.com/global/hu/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Product Data and Image Capture - NIQ
Description: Professzionális termékadatok kezelése és digitalizálása, márkainformációk optimalizálása online. Részletek a termékadatok gyűjtéséről.
Allow: https://nielseniq.com/global/nl/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Connect+ | Rich Content-oplossing voor e-commerce - NIQ Brandbank - NIQ
Description: Rijke media. Verrijkte productpagina. E-commerce. Zorg voor een naadloze winkelervaring met verbeterde productinhoud.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Self Service Portal - NIQ
Description: Optimalizáld márkainformációidat a Brandbank self-service portálján keresztül. CPG adatkezelés és online márkakezelés megoldásokkal.
Allow: https://nielseniq.com/global/nl/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Selfserviceportal voor productcontentbeheer | Evolve - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Tvorba digitálneho produktového obsahu | Produktové fotografie a dáta | NIQ Brandbank - NIQ
Description: Zvýšte viditeľnosť a atraktivitu vašich produktov vďaka kvalitnému produktovému obsahu pre online a offline účely.
Allow: https://nielseniq.com/global/nl/solutions/brandbank-gdsn-connectivity/
Title: GDSN-gecertificeerd Product Content Management - NIQ Brandbank - NIQ
Description: B2B2C, gecertificeerde inhoud. GDSN-connectiviteit in samenwerking met PimCore. Begin vandaag nog met het verrijken van uw data in GDSN.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
CGI Počítačovo generované fotografie | NIQ Brandbank - NIQ
Description: artwork, digitálne fotografie, 3D model, CGI, Computer Generated Imagery, počítačom generované fotografie, trojrozmerná fotografia
Allow: https://nielseniq.com/global/pl/solutions/brandbank-global-product-exchange/
Title: Katalog danych GDSN - NIQ Brandbank data pool DSN dostarczanie danych logistycznych do sieci handlowych - NIQ
Description: Katalog GDSN; Centralny katalog produktów; Katalog produktów fmcg. Global Product Exchange. Popraw jakość danych produktowych B2B2C
Allow: https://nielseniq.com/global/nl/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
FMCG-afbeeldingen en productgegevens vastleggen en distribueren - NIQ Brandbank - NIQ
Description: Beeld vastleggen. Syndication. Digitale productcreatie. Versterk het aankooppad met de optimale digitale productcontent.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-pharma-suppliers/
Title: Inovatívne riešenie pre farmaceutických výrobcov - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-product-data-and-image-capture/
Title: Globalna wymiana produktów | Katalog danych produktowych FMCG, Health & Beauty i Pharma | Tworzenie opisów i zdjęć - NIQ Brandbank - NIQ
Description: katalog produktów fmcg; tworzenie danych produktowych; zdjęcia produktów farmaceutycznych. Udoskonal ścieżkę zakupową.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-self-service-portal/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Samoobslužný portál pro správu produktového obsahu | NIQ Brandbank - NIQ
Description: Využijte jednu centralizovanou platformu pro správu kompletního produktového obsahu. Zdroj dat pro eCommerce.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-pharma-suppliers/
Title: Innowacyjne rozwiązanie dla producentów farmaceutycznych - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/ro/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Connect+ - NIQ
Description: Îmbunătățiți conversiile pe site-ul dvs. de comerț electronic cu conținut atractiv FMCG care vă ajută să cumpărați cu succes produse CPG online.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank CGI - NIQ
Description: CGI megoldásokkal és CPG adatkezeléssel optimalizáljuk márkainformációidat. Intelligens adatelemzés és online FMCG adatszolgáltatások a kulcs.
Allow: https://nielseniq.com/global/ro/solutions/brandbank-product-data-and-image-capture/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Product Data and Image Capture - NIQ
Description: Optimizați imaginea de marketing a produsului CPG cu date și conținuturi precise despre produsele FMCG, precum și cu fotografii atractive ale produsului.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Connect+ | Obohatený produktový obsah pre eCommerce | NIQ Brandbank - NIQ
Description: Zvýšte kvalitu vašich produktových stránok vďaka bohatému produktovému obsahu, videám a bannerom. Umocnite nákupný zážitok, vyniknite na online trhu a zvýšte predaje.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank Imaging Solutions
Description: Professzionális márka képkezelés és termékfotók optimalizálása online. Képadatok kezelése és képminőség javítása szolgáltatásainkban.
Allow: https://nielseniq.com/global/ro/solutions/brandbank-cgi/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Brandbank CGI - NIQ
Description: Creăm imagini CGI fotorealiste cu fidelitate digitală folosind tehnologia foto AI pentru a oferi o experiență convingătoare în lumea electronică.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-pharma-retailers-2/
Title: Katalog farmaceutických produktů pro online lékárny - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/cz/solutions/brandbank-global-product-exchange/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
GDSN data pool | Globální synchonizace dat | NIQ Brandbank - NIQ
Description: Zjednodušte zalistování vašich produktů napříč trhem a zlepšete kvalitu B2B2C produktových dat. GDSN data pool
Allow: https://nielseniq.com/global/nl/solutions/brandbank-imaging-solutions/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
FMCG, gezondheid en schoonheid oplossingen voor productbeeldvorming - NIQ Brandbank - NIQ
Description: Mobiel geoptimaliseerde beelden, digitale productcreatie. Heldenafbeeldingen gemaakt. Imaging Oplossingen.
Allow: https://nielseniq.com/global/nl/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Gelicentieerde inhoud | Toegang tot FMCG-productcontent - NIQ Brandbank - NIQ
Description: NIQ Content Licensing: API. Databank. FMCG-gegevens. Krijg nauwkeurige informatie over 50+ miljoen producten via onze API.
Allow: https://nielseniq.com/global/sk/solutions/brandbank-pharma-retailers-2/
Title: Katalóg farmaceutických výrobkov pre ePharmacies - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-cgi/
Title: Katalog produktów FMCG, Health & Beauty i Pharma na bazie renderów - NIQ Brandbank - NIQ
Description: Zdjęcia generowane komputerowo, CGI, Zdjęcia do eCommerce. Computer Generated Imagery. Zoptymalizuj szybkość wprowadzania produktów na rynek
Allow: https://nielseniq.com/global/nl/solutions/brandbank-global-product-exchange/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Wereldwijde productuitwisseling, GDSN-gecertificeerde datapool - NIQ Brandbank - NIQ
Description: Datapool. GDSN. B2B2C. Verbeter de datakwaliteit voor B2B2C-producten. Maak gebruik van onze GDSN-gecertificeerde database
Allow: https://nielseniq.com/global/pl/solutions/brandbank-connect/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Rozwiązanie Rich Content dla e-commerce | Connect+ - NIQ Brandbank - NIQ
Description: Rich Content FMCG, Wzbogacone treści. Rozszerzone treści. Kupujący oczekują bardziej angażujących doświadczeń w kanale online.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-content-licensing/
Title: 02_Elements/Icons/ArrowRight
02_Elements/Icons/ArrowRight
Certyfikowany katalog produktów | FMCG Health & Beauty i Pharma - baza produktów - NIQ Brandbank - NIQ
Description: FMCG - baza produktów. Katalog produktów. Baza produktów farmaceutycznych. Dokładne informacje o ponad 50 milionach produktów FMCG. Kontent do sklepu online
Allow: https://nielseniq.com/global/cz/solutions/brandbank-pharma-suppliers/
Title: Inovativní řešení pro výrobce léčiv - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-pharma-retailers/
Title: Gyógyszeripari termékek kereskedők részére - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/pl/solutions/brandbank-pharma-retailers/
Title: Katalog produktów farmaceutycznych dla eAptek - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/hu/solutions/brandbank-pharma-suppliers/
Title: Innovatív adatmenedzsment gyógyszergyártók számára - NIQ Brandbank - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

# Language: zh

## Miscellaneous
Allow: https://nielseniq.com/global/zh/insights/report/2017/2017%E7%A7%91%E6%8A%80%E4%BA%A7%E5%93%81%E6%B6%88%E8%B4%B9%E7%BE%A4%E4%BD%93%E6%8A%A5%E5%91%8A-%E4%B8%AD%E4%BA%A7%E9%98%B6%E7%BA%A7%E6%B6%88%E8%B4%B9%E4%B9%A0%E6%83%AF-gfk/
Title: 中产阶层科技消费调查报告正式发布
Description: GfK中产阶层科技消费调查报告中对中产阶层群体的科技消费现状、趋势以及未来进行多维度的解析。即按了解更多。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E3%80%8C%E5%81%A5%E5%BA%B7%E7%B6%AD%E6%8C%81%E3%81%AE%E6%96%B9%E6%B3%95%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E8%AA%BF%E6%9F%BB%E3%80%8D-6%E5%89%B2/
Title: 「健康維持の方法に関するグローバル調査」 - 6割超が家族や友達、ペットと過ごすことが健康維持につながると考え実践していることが明らかに
Description: GfKは17カ国、23,000名のインターネットユーザーに対し、健康維持方法についての調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E5%86%B0%E7%AE%B1%E5%9C%A8%E7%BA%BF%E5%B8%82%E5%9C%BA%E7%A8%B3%E6%AD%A5%E8%BF%88%E4%B8%8A%E4%BA%A7%E5%93%81%E7%BB%93%E6%9E%84%E5%8D%87%E7%BA%A7%E4%B9%8B%E8%B7%AF/
Title: 冰箱在线市场稳步迈上产品结构升级之路
Description: 如今，主力零售商都在通过O2O（Online to Offline）融合形成“两条腿走路”模式，并积极渗透线下低级别市场。在线与线下双线发展促使电商平台成为更加重要的渠道。
Allow: https://nielseniq.com/global/zh/insights/report/2017/gfk%EF%BC%9A%E9%AB%98%E7%AB%AF%E9%9B%B6%E5%94%AE%E5%B8%82%E5%9C%BA%E5%BA%94%E6%B3%A8%E9%87%8D%E9%AB%98%E9%99%84%E5%8A%A0%E5%80%BC%E5%95%86%E5%93%81%E6%9C%8D%E5%8A%A1/
Title: GfK：高端零售市场应注重高附加值商品服务
Description: 在未来，各零售商在注重高端商品的同时，为消费者提供差异化的服务理念，找准自身定位，才能在未来高端市场中赢得一席之地。
Allow: https://nielseniq.com/global/zh/landing-page/china-pitch-slam-2024/
Title: China Pitch Slam 2024 - NIQ
Description: We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E7%A7%BB%E5%8A%A8%E6%94%AF%E4%BB%98%E5%AF%B9%E6%B6%88%E8%B4%B9%E7%9A%84%E5%BD%B1%E5%93%8D-%E7%A7%BB%E5%8A%A8%E6%94%AF%E4%BB%98%E6%94%B9%E5%8F%98%E6%B6%88%E8%B4%B9%E9%9C%80%E6%B1%82-gfk/
Title: 科技趋势 | 移动支付提升消费者购物体验
Description: 通过GfK的移动支付消费调查，了解移动支付的趋势及影响，有助企业因应消费的购物需求改变营销策略，从而提高销售。立即了解。
Allow: https://nielseniq.com/global/zh/insights/report/2017/gfk%EF%BC%9A%E5%85%A8%E7%90%83%E7%A9%BA%E8%B0%83%E5%B8%82%E5%9C%BA%E5%91%88%E8%BD%AC%E5%9E%8B%E5%8D%87%E7%BA%A7%E6%80%81%E5%8A%BF/
Title: GfK：全球空调市场呈转型升级态势
Description: 2017年9月19日，“2017中国暖通制冷空调产业发展年会”在京召开。
Allow: https://nielseniq.com/global/zh/insights/report/2017/gfk%EF%BC%9A%E4%BB%8Eifa%E5%B1%95%E7%9C%8B%E5%85%A8%E7%90%83%E5%B0%8F%E5%AE%B6%E7%94%B5%E6%99%BA%E8%83%BD%E5%8C%96%E6%BC%94%E8%BF%9B/
Title: GfK：从IFA展看全球小家电智能化演进
Description: 在刚刚结束的IFA 2017中，家电产品中出现了众多中国家电企业身影。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E4%B8%AD%E5%9B%BD%E6%89%8B%E6%9C%BA%E9%9B%B6%E5%94%AE%E5%A4%A7%E5%B9%B3%E5%8F%B0%E6%97%B6%E4%BB%A3%E6%9D%A5%E4%B8%B4%EF%BC%8C%E8%BF%90%E8%90%A5%E5%95%86%E6%8C%91%E6%88%98%E4%B8%8E/
Title: 中国手机零售“大平台”时代来临，运营商挑战与机遇并存
Description: 中国手机市场增长放缓，电商、厂商、连锁等多元流量红利枯竭竞争区域也不再局限于线上或线下，大平台时代的参与方在追逐商业利益的驱动下，形成无界竞争，决胜未来。
Allow: https://nielseniq.com/global/zh/insights/report/2017/gfk%EF%BC%9A%E6%95%B4%E4%BD%93%E5%AE%B6%E5%B1%85%E6%88%90%E4%B8%BA%E5%8E%A8%E7%94%B5%E4%BA%A7%E5%93%81%E5%8F%91%E5%B1%95%E6%96%B0%E8%B6%8B%E5%8A%BF/
Title: GfK：整体家居成为厨电产品发展新趋势
Description: 融合，是当前各类产品技术和功能发展的整体趋势。将功能性、安全性和装饰性融为一体的“整体家居”概念，逐渐成为厨电产品新的发展趋势。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E7%A7%91%E6%8A%80%E8%B6%8B%E5%8A%BF-%E5%89%8D%E6%B2%BF%E6%B6%88%E8%B4%B9%E8%80%85%E5%B0%86%E6%88%90%E4%B8%BA%E8%87%AA%E5%8A%A8%E9%A9%BE%E9%A9%B6%E9%A2%86%E5%9F%9F%E5%85%B3%E9%94%AE%E7%BE%A4/
Title: 科技趋势 | 前沿消费者将成为自动驾驶领域关键群体
Description: 自动驾驶汽车技术会给人们的日常生活带来巨大的改变，可是想要实现该项技术的广泛应用，任重而道远。在普及的道路上，自动驾驶汽车技术面临着四大挑战：年轻消费者大多被概念所吸引、自动驾驶的保障系统、与之配套的安全基础设施建设和技术仍处于初期阶段。
Allow: https://nielseniq.com/global/zh/insights/report/2017/2016%E5%B9%B4%E4%B8%AD%E5%9B%BD%E9%9A%90%E5%BD%A2%E7%9C%BC%E9%95%9C%E5%8F%8A%E6%8A%A4%E7%90%86%E4%BA%A7%E5%93%81%E6%95%B4%E4%BD%93%E9%9B%B6%E5%94%AE%E8%A7%84%E6%A8%A1%E8%BE%BE80-5%E4%BA%BF%E5%85%83/
Title: 2016年中国隐形眼镜及护理产品整体零售规模达80.5亿元人民币
Description: 1月10日，捷孚凯（GfK中国）受邀参加北京市眼镜协会第五届四次全体会员大会，与眼镜行业同仁共同探讨中国光学眼镜市场的现状与未来。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E5%AE%B6%E7%94%B5%E5%8E%82%E5%95%86%E7%BA%B7%E7%BA%B7%E5%B8%83%E5%B1%80%E6%B4%97%E7%A2%97%E6%9C%BA%E5%B8%82%E5%9C%BA%EF%BC%8C%E7%AB%9E%E4%BA%89%E6%97%A5%E6%B8%90%E6%BF%80%E7%83%88/
Title: 家电厂商纷纷布局洗碗机市场，竞争日渐激烈
Description: 随着消费者生活水平的不断提高以及对品质生活的不断追求，洗碗机的诞生迎合了消费者需求。
Allow: https://nielseniq.com/global/zh/news-center/2020/%E7%96%AB%E6%83%85%E6%9C%9F%E9%97%B4%E4%B8%AD%E5%9B%BD%E7%BD%91%E8%B4%AD%E6%BF%80%E5%A2%9E%EF%BC%9B%E4%BD%8E%E7%BA%BF%E5%9F%8E%E5%B8%82%E9%A6%96%E6%AC%A1%E7%94%B5%E5%95%86%E8%B4%AD%E7%89%A9%E4%BA%BA/
Title: 疫情期间中国网购激增；低线城市首次电商购物人数增加
Description: 自新冠疫情爆发以来，国人大多开始了深居简出的生活。即使是生活在三到五线城市的消费者也开始热衷于网上购物。调研显示，这个群体在疫情期间首次网购的人数是生活在一线城市的消费者的两倍。
Allow: https://nielseniq.com/global/zh/insights/report/2017/gfk%E8%81%94%E5%90%88%E7%A7%92%E9%92%88%E5%8F%91%E5%B8%83%E3%80%8A%E9%98%BF%E9%87%8C%E5%B7%B4%E5%B7%B4ott%E5%AA%92%E4%BD%93%E4%BB%B7%E5%80%BC%E7%A0%94%E7%A9%B6%E6%8A%A5%E5%91%8A%E3%80%8B/
Title: GfK联合秒针发布《阿里巴巴OTT媒体价值研究报告》
Description: 5月24日，阿里巴巴OTT澄澈价值分享沙龙于北京正式召开。秒针系统研究与咨询副总裁沈思永、GfK中国IT及办公产品事业部总经理白帆、阿里文化娱乐集团（筹）大优酷事业群智能终端总经理穆旸等嘉宾出席此次沙龙活动，并在现场发布了《阿里巴巴OTT媒体价值研究报告》。
Allow: https://nielseniq.com/global/zh/news-center/2023/gfk%E6%A6%AE%E7%8D%B2%E9%A6%99%E6%B8%AF%E9%9B%BB%E8%A6%96%E6%94%B6%E8%A6%96%E7%A0%94%E7%A9%B62024-2030%E5%B9%B4%E5%BA%A6%E5%90%88%E7%B4%84/
Title: GfK榮獲香港電視收視研究2024-2030年度合約 - NIQ
Description: 成立於德國, 全球領先的全方位數據與分析諮詢公司GfK，榮幸地宣佈獲得香港電視收視研究創辦委員會授予香港電視收視研究2024年至2030年的六年期合約。
Allow: https://nielseniq.com/global/zh/insights/report/2016/%E6%B1%BD%E8%BD%A6%E6%94%AF%E4%BB%98%E6%8A%80%E6%9C%AF%E5%88%86%E6%9E%90-%E6%B1%BD%E8%BD%A6%E6%94%AF%E4%BB%98%E7%B3%BB%E7%BB%9F%E6%9E%B6%E6%9E%84%E5%89%8D%E6%99%AF-gfk/
Title: 新的市场机会点：汽车支付系统
Description: GfK在一個车联网研究发现，很多消费者对汽车支付系统非常感兴趣，建議厂商研發汽车支付系统架构時應思考兩大要點。按此了解更多。
Allow: https://nielseniq.com/global/zh/insights/report/2018/%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E4%BA%A7%E5%93%81%E5%BC%80%E5%8F%91%E8%B6%8B%E5%8A%BF%E5%88%86%E6%9E%90-ai%E4%BA%A7%E5%93%81%E5%B8%82%E5%9C%BA%E5%89%8D%E6%99%AF-gfk/
Title: 人工智能产品层出不穷，吸引中国消费者为尝鲜买单
Description: GfK分析指，随着全球进入人工智能时代，人工智能产品开发持续推陈出新，其中加入了智能语音交互系统的家电广受中国消费者欢迎。按此了解更多。
Allow: https://nielseniq.com/global/zh/news-center/2023/%E5%B0%BC%E5%B0%94%E6%A3%AEiq%E5%8F%91%E5%B8%83%E5%85%A8%E6%96%B0%E5%93%81%E7%89%8C%E6%A0%87%E8%AF%86niq%EF%BC%8C%E5%BD%B0%E6%98%BE%E5%AF%B9%E6%8F%AD%E7%A4%BA%E5%B8%82%E5%9C%BA%E5%85%A8%E8%B2%8C/
Title: 尼尔森IQ发布全新品牌标识NIQ，彰显对揭示市场全貌的承诺 - NIQ
Description: NIQ offers the world’s most complete and clear understanding of consumer buying behavior.
Allow: https://nielseniq.com/global/zh/insights/report/2024/%E4%BA%86%E8%A7%A3%E5%8F%B0%E7%81%A3%E7%9A%84%E9%A4%90%E9%A3%B2%E9%80%9A%E8%B7%AF%E6%B6%88%E8%B2%BB%E8%80%85/
Title: 了解台灣的餐飲通路消費者​​ - NIQ
Description: CGA 的餐飲通路消費用戶調查 （On Premise User Survey，簡稱 OPUS）每年兩次對台灣的3500名餐飲通路消費用戶進行調查，追蹤消費者在全國餐廳、飯店、酒吧、KTV 場所及其他餐飲場所的參與情況。此調查研究了關於通路行為、需求和偏好的詳細見解，讓酒商/飲料品牌能夠創造引人入勝的銷售故事。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E3%80%8C%E8%AA%AD%E6%9B%B8%E9%A0%BB%E5%BA%A6%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E8%AA%BF%E6%9F%BB%E3%80%8D-%E6%AF%8E%E6%97%A5%E3%80%81%E6%9C%AC/
Title: 「読書頻度に関するグローバル調査」 - 毎日、本を読む人は30%
Description: GfKは17カ国、22,000人のインターネットユーザーに対し本を読む頻度についての調査を実施し、その結果を発表しました。
Allow: https://nielseniq.com/global/zh/insights/report/2017/%E7%94%A8%E6%88%B7%E4%BD%93%E9%AA%8C%EF%BC%9A%E4%BA%BA%E4%B8%8E%E7%A7%91%E6%8A%80%E7%9A%84%E6%83%85%E6%84%9F%E7%BA%BD%E5%B8%A6/
Title: 用户体验：人与科技的情感纽带
Description: 一个好的产品带给人们的感觉除了“开发人员很厉害”以外，还要让用户有“我是个聪明的用户”的自豪感。
Allow: https://nielseniq.com/global/zh/insights/report/2018/%E5%AE%B6%E7%94%B5%E5%A4%96%E8%A7%82%E8%AE%BE%E8%AE%A1%E5%B7%A6%E5%8F%B3%E6%B6%88%E8%B4%B9%E9%80%89%E6%8B%A9-%E4%BA%86%E8%A7%A3%E6%9C%80%E6%96%B0%E8%AE%BE%E8%AE%A1%E6%BD%AE%E6%B5%81-gfk/
Title: 家电产品的外观颜值成为消费者选择的重要因素
Description: GfK根据中国家电及消费电子博览会上的产品外观，整合出五大家电产品设计的风向，助你掌握未来家用电器产品的发展趋势。立即了解。
Allow: https://nielseniq.com/global/zh/insights/report/2016/%E6%B1%BD%E8%BD%A6%E4%BA%A7%E5%93%81%E8%A7%84%E5%88%92%E9%A1%BB%E7%9F%A5-%E6%B1%BD%E8%BD%A6%E4%BA%A7%E5%93%81%E7%AD%96%E7%95%A5%E8%A7%84%E5%88%92-%E5%88%9B%E6%96%B0%E6%80%9D%E8%80%83-gfk/
Title: 关于汽车产品创新的四点思考
Description: 通过GfK的汽车产品规划调查，了解消费者对汽车的认知及需求，以及汽车产品的创新服务发展趋势，为产品策略带来启发。立即了解。

Allow: https://nielseniq.com/global/en/insights/analysis/2026/gen-z-and-beval-how-brands-can-meet-the-needs-of-todays-generation/
Title: Gen Z Drinking Habits: What BevAl Brands Need to Know
Description: Gen Z is a powerful force in BevAl, driving growth while reshaping consumption through cost awareness and wellness priorities.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-signals-of-demand-mature-markets-in-transition-not-decline/
Title: Signals of Demand: BevAl Market Transition | NIQ Perspective
Description: Download the NIQ Perspective to understand how price, RTDs, occasions, and non-alcoholic growth are reshaping global beverage alcohol.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/warm-weather-and-football-lift-drinks-sales-to-2026-high/
Title: Warm Weather and Football Lift Drinks Sales to 2026 High
Description: A combination of the heatwave and the World Cup helped drinks sales to very strong growth in the final week of June.

Allow: https://nielseniq.com/global/en/insights/report/2026/foodservice-price-index-may-2026/
Title: Foodservice Price Index May 2026
Description: Food and drink prices in the hospitality sector eased by 0.1% month-on-month in May, Foodservice Price Index reveals.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/how-beval-brands-can-win-during-the-world-cup/
Title: How BevAl Brands Can Win During the World Cup - NIQ
Description: NIQ research reveals how brands and operators can reap huge sales from the FIFA World Cup – but only if they adapt

Allow: https://nielseniq.com/global/en/insights/analysis/2026/hospitality-and-hormuz-how-rising-oil-prices-impact-the-on-premise/
Title: Hospitality and Hormuz: Impact of rising oil prices
Description: Rising oil prices, driven by global energy tensions, are placing added pressure on consumers’ disposable income

Allow: https://nielseniq.com/global/en/insights/commentary/2026/translated-fiction-in-the-uk/
Title: Universal stories, international voices: translated fiction in the UK 
Description: Explore the rise of translated fiction in the UK, with sales booming and bestsellers making waves in the literary scene.

Allow: https://nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system-2/
Title: The New Commerce Operating System | NIQ
Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase, reshaping how decisions are made, and who makes them.

Allow: https://nielseniq.com/global/de/insights/report/2026/niq-influencer-radar-2026/
Title: Influencer radar %%page%% %%sep%% %%sitename%%
Description: Erkunden Sie Influencer-Marketing und seinen Einfluss auf Vertrauen und Kaufentscheidungen: Kontaktieren Sie uns für den kompletten Bericht!

Allow: https://nielseniq.com/global/en/insights/commentary/2026/where-fmcg-product-renovation-fits-in-the-growth-equation/
Title: Where product renovation fits in the growth equation
Description: Why renovation rarely drives growth alone and how better testing helps connect proposition changes to real-world commercial impact.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/how-to-earn-the-travel-dollar-insights-from-niqs-hotel-beverage-study/
Title: How to earn the travel dollar
Description: BevAl brands have significant headroom for growth in US hotels if they can adapt to changing needs and pull the right sales levers

Allow: https://nielseniq.com/global/en/insights/webinar/2026/from-advertising-to-shop-mmm/
Title: Webinar %%sep%% %%title%%
Description: With multiple platforms, inconsistent metrics, and growing reliance on attribution models, a key question remains: Are you truly measuring what drives business growth

Allow: https://nielseniq.com/global/en/insights/report/2026/indias-ev-inflection-point-is-here/
Title: India’s EV Inflection Point Is Here %%sep%% %%sitename%%
Description: Explore India’s EV inflection point with NIQ’s report—uncover consumer trends, adoption barriers & charging challenges

Allow: https://nielseniq.com/global/en/insights/report/2026/reckit-case-study-revamp/
Title: Reckit case study revamp
Description: Success Story NIQ’s longstanding relationship with Reckitt drives faster Innovation, Go-To-Market, and Customer-Centricity Learn how NIQ enabled faster innovation and smarter decisions. Talk to our experts NIQ is proud to&hellip;

Allow: https://nielseniq.com/global/en/insights/report/2026/italy-on-premise-consumer-pulse-report-may-2026/
Title: Italy On Premise Consumer Pulse Report
Description: Italy On Premise Consumer Pulse Report: May 2025 - NIQ

Allow: https://nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-mai-2026/
Title: Rapport la consommation des français en CHR: Mai 2026
Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en Mai 2026.

Allow: https://nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-june-2026/
Title: Korea On Premise Consumer Pulse Report: May 2026
Description: Korea On Premise Consumer Pulse Report: May 2026 - NIQ: Tried and trusted within the global. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-may-2026/
Title: France On Premise Consumer Pulse Report: May 2026
Description: France On Premise Consumer Pulse Report: May 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-retail-purchasing-power-europe-2025/
Title: Map of the Month: NIQ Retail Purchasing Power, Europe 2025
Description: Our Geomarketing Map of the Month for June shows the regional distribution of retail purchasing power in Europe in 2025.

Allow: https://nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-einzelhandelskaufkraft-europa-2025/
Title: Bild des Monats: NIQ Einzelhandelskaufkraft, Europa 2025
Description: Das Geomarketing Bild des Monats für Juni zeigt die regionale Verteilung der Einzelhandelskaufkraft in Europa im Jahr 2025.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/independence-day-2026-celebration-basket-trends/
Title: Independence Day Shopping Trends 2026 %%sep%% %%sitename%%
Description: Independence Day shopping is shifting toward value, purpose, and smaller gatherings, reshaping food and beverage choices across the US.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/social-commerce-food-beverage-impulse-buying/
Title: Social Commerce Trends in Food and Beverage
Description: Social commerce is reshaping impulse buying as social platforms drive food and beverage discovery and influence shopper decisions

Allow: https://nielseniq.com/global/en/insights/infographic/2026/functional-beverage-trends-non-alcoholic-drinks/
Title: Functional Beverage Trends in Non-Alcoholic Drinks
Description: Functional beverage trends are reshaping non-alcoholic drinks as consumers seek energy, hydration and wellness benefits in everyday choices.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-asian-spirits-and-soju-growth-opportunities-in-beverage-alcohol/
Title: Asian Spirits and Soju Growth Opportunities in Beverage Alcohol %%sep%% %%sitename%%
Description: Soju growth in the United States is creating new opportunities for beverage alcohol brands through expanding distribution, trial, and consumer demand.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-impact-of-rising-gas-prices-on-grocery-demand-and-pricing/
Title: Impact of Rising Gas Prices on Grocery Demand and Pricing %%sep%% %%sitename%%
Description: Rising gas prices and grocery demand are closely linked. Learn how fuel costs shape consumer spending, pricing decisions, and category performance.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-immigration-changes-rewriting-growth-for-u-s-cpg/
Title: NIQ Perspective: Immigration Changes Rewriting Growth for U.S. CPG
Description: Immigration impact on U.S. CPG growth is reshaping household formation, buyer expansion, and long-term demand planning for manufacturers and retailers.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/content-that-converts-the-beauty-edition/
Title: Content that Converts: The Beauty Edition 
Description: Discover beauty content trends 2026 in this report covering AI-driven discovery, social commerce, and high-converting product pages for growth.

Allow: https://nielseniq.com/global/pt/insights/report/2026/rainbow-homes/
Title: Rainbow Homes 2026 | Consumo LGBTQIA+
Description: Rainbow Homes 2026 - NIQ: Saiba quem são, onde estão, o que consomem e qual o perfil dos domicílios. Descubra NIQ.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/turn-pricing-volatility-into-growth-advantage/
Title: Turn Pricing Volatility into Growth %%sep%% %%sitename%%
Description: NIQ leaders share how to turn complexity into a competitive edge through smarter, more precise, and proactive revenue growth management.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/event-registration-test/
Title: event-registration-test
Description: event-registration-test. event-registration-test. event-registration-test. event-registration-test. event-registration-test

Allow: https://nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-may-2026/
Title: Korea On Premise Consumer Pulse Report: April 2026
Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/unlocking-the-rtd-opportunity/
Title: Winning with RTDs
Description: Brands have multi-million pound opportunities in RTD products in Britain’s On-Premise if they can pinpoint where to play and how to win.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/mixed-weather-brings-soft-start-to-june-for-drinks-sales/
Title: Sunshine takes drinks sales back to growth in late May - NIQ
Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales

Allow: https://nielseniq.com/global/en/insights/commentary/2026/naughty-or-nice-is-your-christmas-product-content-ready-for-the-retail-rush/
Title: Naughty or Nice? Is Your Christmas Product Content Ready for the Retail Rush - NIQ
Description: Get Christmas product content readiness right with content health scores, images, and AI-ready data to boost visibility, conversions, and sales.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/health-and-wellness-consumer-trends-the-rise-of-the-self-directed-health-consumer/
Title: Health and Wellness Consumer Trends 2026 | NIQ
Description: Explore health and wellness consumer trends around ingredient transparency, functional nutrition, personalization, GLP-1s, AI, and wearables

Allow: https://nielseniq.com/global/en/insights/report/2026/smart-beauty-starts-here/
Title: Smart Beauty Starts Here | NIQ
Description: Gen Alpha AI beauty discovery insights from NielsenIQ and Ulta Beauty show how AI, personalization shape next-gen shopping

Allow: https://nielseniq.com/global/en/insights/webinar/2026/webinar-emotion-the-hidden-driver-of-advertising-effectiveness/
Title: Webinar %%sep%%%%title%%
Description: Webinar on how emotion works in advertising, why it matters for brand growth, and how to better measure the feelings that trigger action

Allow: https://nielseniq.com/global/en/insights/report/2026/niq-seasonal-audiences-methodology/
Title: NIQ Seasonal Audiences: Methodology
Description: NIQ Seasonal Audiences are designed to help advertisers capitalize on predictable, time‑bound consumer demand.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/why-asias-bartenders-hold-the-keys-to-unlock-sales/
Title: Why Asia’s bartenders hold the keys to unlock sales
Description: Bartenders are vital drivers of sales growth in Asia’s dynamic premium bar sector, NIQ’s research shows how brands can leverage their power

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/consumer360-inadimplencia-e-custo-de-vida-impactando-no-consumo/
Title: Consumer 360°: o que está impactando o consumo
Description: Queda de importância nos gastos com FMCG e despesas com dívidas e contas reduzem espaço de lazer e alimentação fora de casa.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-prime-day-2026-pricing-timing-and-competitive-strategy-for-cpg/
Title: Prime Day 2026: Competitive Strategy for CPG | NIQ
Description: Prepare for earlier Prime Day with pricing, promotion and media strategies that drive profitable growth.

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/as-cinco-forcas-que-atuam-na-queda-de-volume/
Title: As 5 forças que atuam na queda de volume no consumo
Description: Análise Full View 2026 destaca as 5 forças que, combinadas, estão por trás da queda de volume no consumo brasileiro.

Allow: https://nielseniq.com/global/fr/insights/analysis/2026/boissons-sans-alcool-a-faible-teneur-en-alcool-au-canada-au-dela-des-occasions-du-mois-sans-alcool/
Title: Boissons sans alcool / à faible teneur en alcool au Canada %%sep%% NIQ
Description: Les boissons sans alcool et à faible teneur en alcool au Canada stimulent une croissance tout au long de l’année. Découvrez les tendances, les évolutions de la modération et les nouvelles opportunités pour les marques.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/no-low-alcohol-drinks-in-canada-moving-beyond-dry-month-occasions/
Title: No/Low Alcohol Drinks in Canada %%sep%% %%sitename%%
Description: No/Low Alcohol Drinks in Canada are driving year-round growth. Discover trends, moderation shifts, and new opportunities for brands.

Allow: https://nielseniq.com/global/en/insights/report/2026/beauty-decoded-ksa-edition-2026/
Title: Beauty Decoded: KSA Edition 2026 %%sep%% %%sitename%%
Description: Beauty in Saudi Arabia is becoming a more intentional, informed, and routine-driven category. Download the report.

Allow: https://nielseniq.com/global/en/insights/report/2026/geopolitics-is-now-on-the-shelf/
Title: Geopolitics Is Now on the Shelf
Description: Geopolitical shifts are rewriting the dynamics of supply, pricing, and consumer preference—faster than most organizations can react.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/independent-bookshop-week-2026/
Title: Independent Bookshop Week 2026: A Celebration
Description: Celebrate independent bookshop week 2026 and discover unique titles that support local authors and communities.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-new-blueprint-for-brand-growth-in-europe/
Title: The New Blueprint for Brand Growth in Europe
Description: The latest NIQ “Best Brands"* European insights show the path to brand growth is becoming both clearer and more demanding.

Allow: https://nielseniq.com/global/en/insights/events/2026/webinar-from-data-to-decisions-mapping-consumer-potential-worldwide/
Title: Webinar: From Data to Decisions: Mapping Consumer Potential Worldwide
Description: Watch our webinar to discover how NIQ Geomarketing data reveals consumer demand, purchasing power, and demographics across global markets.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-2026-fifa-world-cup-how-brands-can-win-in-the-global-on-premise/
Title: 2026 World Cup: How to win in the global On-Premise - NIQ
Description: The 2026 FIFA World Cup brings big opportunities for beverage brands as consumers turn to the On-Premise for games. Anticipate needs and win

Allow: https://nielseniq.com/global/en/insights/analysis/2026/americas-summer-2026-capitalising-the-hotel-beverages-opportunity/
Title: America’s Summer 2026: Hotel Beverages Opportunity - NIQ
Description: The U.S. lodging sector has long been a vital outlet for the drinks industry, but its importance will only intensify in Summer 2026

Allow: https://nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-april-2026/
Title: Korea On Premise Consumer Pulse Report: April 2026
Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/reach-2026/
Title: REACH 2026 | NIQ
Description: REACH is a comprehensive global study of consumer behaviour across bars, restaurants, and hospitality venues.

Allow: https://nielseniq.com/global/fr/insights/report/2026/rapport-pulse-sur-la-consommation-des-francais-en-chr-avril-2026/
Title: Rapport la consommation des français en CHR: Avril 2026
Description: Analysez les habitudes de consommation des Français dans les cafés, hôtels et restaurants en avril 2026.

Allow: https://nielseniq.com/global/en/insights/report/2026/france-on-premise-consumer-pulse-report-april-2026-1/
Title: France On Premise Consumer Pulse Report: April 2026
Description: France On Premise Consumer Pulse Report: April 2026 - NIQ: Discover On-Premise consumer trends in. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/how-to-win-in-australias-omnichannel/
Title: How to win in Australia's Omnichannel | NIQ
Description: The liquor landscape is being rapidly reshaped by omnichannel strategies that engage consumers across physical and digital channels

Allow: https://nielseniq.com/global/en/insights/report/2026/game-on-how-hospitality-can-win-at-the-world-cup/
Title: How Hospitality can win at the World Cup | NIQ
Description: Game On: New insights into consumers’ habits at big sporting occasions and the opportunities for pubs, bars and more

Allow: https://nielseniq.com/global/en/insights/report/2026/joint-value-creation-the-new-commerce-operating-system/
Title: Joint Value Creation: The New Commerce Operating System
Description: Commerce is entering a critical new phase. AI now sits inside the act of purchase itself, reshaping how decisions are made and

Allow: https://nielseniq.com/global/en/insights/analysis/2026/sunshine-takes-drinks-sales-back-to-growth-in-late-may/
Title: Sunshine takes drinks sales back to growth in late May - NIQ
Description: Sunny weather, a Bank Holiday weekend and big football matches all helped to lift the On-Premise to modest growth in drinks sales

Allow: https://nielseniq.com/global/en/insights/report/2026/hot-beverages-report-2026/
Title: Hot Beverages Report 2026 - NIQ
Description: Unlock the full potential of hot beverages with this essential guide for foodservice and hospitality professionals

Allow: https://nielseniq.com/global/en/insights/report/2026/desserts-spotlight-2026/
Title: Desserts Spotlight Report 2026 - NIQ
Description: A comprehensive guide to future-proofing your dessert proposition, offering forward-thinking insights and actionable strategies

Allow: https://nielseniq.com/global/en/insights/report/2026/food-insights-2026/
Title: Food Insights Report 2026
Description: A comprehensive guide to future-proofing your food proposition, offering forward-thinking insights and actionable strategies

Allow: https://nielseniq.com/global/en/insights/success-story/2026/oceans-halo-innovation-story/
Title: Ocean’s Halo Growth Story | NIQ
Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, grow at Walmart, and sustainable growth.

Allow: https://nielseniq.com/global/en/insights/success-story/2026/how-pick-n-pay-turned-supplier-collaboration-into-a-competitive-advantage/
Title: Pick n Pay Success Story %%sep%% %%sitename%%
Description: Discover how Pick n Pay partnered with NIQ to build a data-driven insights ecosystem that delivers measurable value for retailers,

Allow: https://nielseniq.com/global/en/insights/analysis/2026/launch-fast-learn-faster-draft/
Title: Launch fast learn faster DRAFT
Description: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind? Download the European Report Thanks for downloading NIQ Report - New Product Development -&hellip;

Allow: https://nielseniq.com/global/fr/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/
Title: Santé intestinale et valeur du quotidien | NielsenIQ
Description: a santé intestinale et le vieillissement en bonne santé au Canada transforment la demande en produits d’épicerie.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/beyond-the-label-gut-health-and-healthy-aging-redefine-everyday-value/
Title: Gut Health and Healthy Aging Redefine Everyday Value %%sep%% %%sitename%%
Description: Gut health and healthy aging Canada are reshaping grocery demand. Discover how these wellness trends are influencing shopper choices.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/winning-the-dessert-moment-what-consumers-crave-in-2026/
Title: Winning the Dessert Moment
Description: Suppliers and operators have some great opportunities to grow dessert sales in 2026 by delivering the right mix of indulgence and innovation

Allow: https://nielseniq.com/global/en/insights/report/2026/foodservice-price-index-april-2026/
Title: Foodservice Price Index April 2026
Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/premium-has-a-new-price-in-west-europe-fmcg/
Title: Premium has a new price in Western Europe FMCG: Proof, not positioning
Description: Discover the new rules of premium in West Europe FMCG, as consumers prioritize value, quality, and proven performance over brand positioning.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-brands-poland-2026/
Title: Best Brands Poland 2026
Description: Best Brands recognizes brands that excel commercially and are innovative, memorable and trusted - and exclusively chosen by consumers!

Allow: https://nielseniq.com/global/en/insights/report/2026/best-home-living-brand-poland-2026/
Title: Best Home &amp; Living Brand &#8211; Poland 2026
Description: Best Home & Living Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-polish-brand-2026/
Title: Best Polish Brand 2026
Description: Best Polish Brand 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-brands-poland-overall-2026/
Title: Best Brands Poland Overall 2026
Description: Best Brands Poland Overall 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-retail-experience-brand-poland-2026/
Title: Best Retail Experience Brand &#8211; Poland 2026
Description: Best Retail Experience Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-marketing-communication-brand-poland-2026/
Title: Best Marketing Communication Brand &#8211; Poland 2026
Description: Best Marketing Communication Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-selfcare-wellbeing-brand-poland-2026/
Title: Best Selfcare &amp; Wellbeing Brand &#8211; Poland 2026
Description: Best Selfcare & Wellbeing Brand - Poland 2026 - NIQ: Discover Poland's top-performing brands in the Best Brands. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/declining-volumes-in-the-dutch-market-webinar/
Title: Declining Volumes in the Dutch market: webinar
Description: Explore how alcohol brands can win in a challenging Dutch beverage alcohol landscape and how to maximise major sports events

Allow: https://nielseniq.com/global/en/insights/infographic/2026/home-family-baby-value-consumer-shift/
Title: Consumer-led shift in Home, Family, Baby value | NIQ
Description: Consumers are redefining value in Home, Family and Baby through quality, efficiency, and trusted, durable choices.

Allow: https://nielseniq.com/global/fr/insights/analysis/2026/la-nouvelle-ligne-de-front-du-choix-comment-letiquetage-en-facade-redefinit-lepicerie-au-canada/
Title: La nouvelle ligne de front du choix: comment l’étiquetage en façade redéfinit l’épicerie au Canada
Description:  L’étiquetage en face avant au Canada transforme les décisions d’achat en épicerie. Découvrez comment les étiquettes FOP influencent le comportement des consommateurs, les catégories de produits et la croissance des biens de consommation courante (CPG)

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-new-front-line-of-choice-how-front-of-pack-is-rewiring-canadian-grocery/
Title: The New Front Line of Choice: How Front-of-Pack Is Rewiring Canadian Grocery
Description: Front-of-pack labeling Canada is reshaping grocery decisions. Learn how FOP labels are impacting shopper behavior, categories, and CPG growth.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/why-winning-premium-in-tech-durables-is-harder-than-it-looks/
Title: Why Winning Premium in Tech &amp; Durables Is Harder Than It Looks
Description: Premium in Tech & Durables is getting harder to win. Explore consumer trends, premium strategy shifts, and market dynamics in Western Europe.

Allow: https://nielseniq.com/global/en/insights/hubs/2026/impact-of-economic-uncertainty/
Title: Track the Economic Impact of Uncertainty - NIQ
Description: Learn to track the economic impact of uncertainty and its effects on pricing, product availability, and spending behavior.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/ask-arthur-webinar-on-demand-italia/
Title: Ask Arthur webinar on-demand Italia
Description: Scopri il potenziale di Ask Arthur con il nostro webinar on demand, pensato per aiutare i team a semplificare i processi e aumentare la produttività.

Allow: https://nielseniq.com/global/en/insights/report/2026/india-fmcg-quarterly-snapshot-q1-2026/
Title: India FMCG Quarterly Snapshot: Q1 2026
Description: Explore India’s FMCG trends in Q1’26, with insights on urban growth, e‑commerce disruption, pricing shifts, and evolving consumer demand dynamics.

Allow: https://nielseniq.com/global/en/insights/success-story/2026/dreame-from-product-innovation-to-global-market-leadership/
Title: Dreame: From Product Innovation to Global Market Leadership 
Description: How Dreame used NIQ's unified market intelligence to achieve 122% overseas revenue share growth and scale across 16 global SDA categories.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/5-years-of-innovation-vitality-assessments/
Title: 5 Years Of Innovation Vitality Assessments - NIQ
Description: In this session, we’ll unpack five years of NIQ BASES learnings—revealing what separates high-performing innovators from the rest.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/drinks-sales-dip-again-in-grey-may/
Title: Drinks sales dip again in grey May - NIQ
Description: Drive automotive innovation with predictive insights and consumer behavior data analysis from NielsenIQ now.

Allow: https://nielseniq.com/global/en/insights/report/2026/night-time-economy-market-monitor-may-2026/
Title: Night Time Economy Market Monitor &#8211; May 2026
Description: Discover how inflation is reshaping Dutch holiday plans and changing consumer behavior insights with NielsenIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/almost-three-late-night-hospitality-closures-every-week-in-last-six-years-of-pressure/
Title: Almost three late-night hospitality closures every week, in last six years of pressure
Description: Cost pressures, hesitant spending and changing consumer habits put relentless pressure on the late-night economy in 2025

Allow: https://nielseniq.com/global/en/insights/report/2026/navigate-global-disruption-with-confidence/
Title: Turning Up the Volume Online
Description: Explore The NIQ Next Conflict Response Framework to navigate supply chain changes and make informed business decisions.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/the-full-view-sweden-pet-industry/
Title: The Full View: Sweden Pet Industry
Description: Explore the Sweden Pet Industry and gain insights into channel performance across grocery, pharmacies, and pet specialists.

Allow: https://nielseniq.com/global/en/insights/success-story/2026/uber-eats-powering-global-catalog-quality-with-niq-brandbank/
Title: Uber Eats: Powering Global Catalog Quality with NIQ Brandbank
Description: Explore the Uber Eats NIQ Brandbank case study—how global catalog content was standardized to improve data quality, efficiency, and digital shelf experience.

Allow: https://nielseniq.com/global/en/insights/report/2026/the-festive-commerce-playbook-12-trends-driving-e-commerce-growth-in-india/
Title: The Festive Commerce Playbook: 12 Trends Driving E‑commerce Growth in India
Description: Discover how festive and event-led moments are reshaping India’s e‑commerce growth, with insights on shopper behavior, premiumisation, and emerging trends.

Allow: https://nielseniq.com/global/en/insights/report/2026/break-through-to-the-winners-side-india-edition/
Title: Break Through to the Winners’ Side: India Edition
Description: Discover how leading FMCG brands drive successful innovation with insights from NIQ BASES on breakthrough strategies, winning launches, and growth drivers.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/webinar-navigating-disruption-with-revenue-growth-management/
Title: Webinar %%sep%% %%title%% %%page%%
Description: How to turn volatility into competitive advantage through smarter, more connected revenue growth management approaches.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/why-sales-forecasting-matters-more-than-ever-in-innovation-planning/
Title: Why Sales Forecasting Matters More Than Ever In Innovation Planning
Description: Improve innovation success with forecasting and data-driven planning strategies using NielsenIQ insights now.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/winning-national-by-mastering-local/
Title: Winning National by Mastering Local
Description: Learn how a localized growth strategy for emerging brands helps you scale smarter, target the right markets, and turn early traction into lasting growth.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/from-omni-to-intelligent-how-ai-is-shaping-content-that-truly-connects/
Title: From Omni to Intelligent: How AI is Shaping Content That Truly Connects
Description: AI intelligent content in retail transforms the digital shelf, helping brands boost visibility, rankings, and shopper engagement with richer data.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/international-bestsellers-in-2025/
Title: International Print Book Bestsellers Around the Globe %%page%% %%sep%% %%sitename%%
Description: Explore the latest trends in international print book bestsellers across 19 territories and discover what readers are enjoying.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/south-korea-on-premise-market-resilience-opportunities/
Title: Navigating South Korea’s On-Premise Opportunities
Description: South Korea’s On-Premise sector is showing remarkable resilience in the face of ongoing economic pressures.

Allow: https://nielseniq.com/global/en/insights/education/2026/panel-match-services/
Title: Panel Match Services: Unlock Better Data Linking & Consumer Insights
Description: Learn about panel match services with advanced data insights to improve accuracy and consumer research outcomes.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/why-traditional-brand-health-tracking-is-falling-behind/
Title: Why Traditional Brand Health Tracking Is Falling Behind
Description: Brands face a fundamental shift: consumers still value brands, but they are far more selective about which ones earn their trust and wallet. 

Allow: https://nielseniq.com/global/en/insights/analysis/2026/dont-publish-translate-content/
Title: DONT PUBLISH &#8211; Translate Content
Description: 代理式商业 NIQ 正致力于构建代理式商业所依赖的智能基础设施——依托可信数据、客观衡量标准及现实世界验证，为人工智能驱动的产品发现、决策和购买提供支持。 咨询专家 人工智能正成为全球商业的运营层 NIQ 确保这些系统背后的智能准确、完整且植根于现实世界行为——真实反映消费者的购买方式、可获得的产品以及市场运作机制。 然而，整个行业中支持这一转变所需的数据和衡量标准仍不完善。产品数据不一致，现实世界的购买行为零散分散，库存信号不可靠，且衡量标准缺乏客观性。这些缺口限制了人工智能驱动型商业的准确性、可信度和可扩展性——并可能决定产品是被展示、推荐，还是被完全忽视。 NIQ Commerce Lab 正式推出 NIQ Commerce Lab 将推动 NIQ 人工智能战略的核心支柱：商业智能。 商业智能是 NIQ 整合塑造市场的各类信号（包括产品、消费者和零售商数据）的方法，旨在构建一个统一系统，该系统能够理解复杂的动态关系，并推动此前难以实现的 AI 驱动决策。 这些能力共同构成了智能层，使AI系统能够从近似推断迈向精准预测。 通过Commerce Lab，NIQ 将致力于把握六大相互关联的机遇，以实现商业智能的大规模落地，包括： 偏好智能：洞察消费者需求 产品智能：确保产品信息准确呈现 库存智能：将推荐与实际库存相连接&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/visibility-in-the-age-of-ai-how-product-discovery-is-being-rewritten/
Title: Visibility in the Age of AI: How Product Discovery Is Being Rewritten
Description: Visibility in the Age of AI: How Product Discovery Is Being Rewritten - NIQ: Explore how AI is. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/finding-stability-in-an-unstable-environment/
Title: Finding Stability in an Unstable Environment
Description: Explore how pricing, promotions, and pack architecture are reshaping FMCG growth in India amid inflation, GST 2.0, and changing consumer value behaviors.

Allow: https://nielseniq.com/global/en/insights/report/2026/indias-on-premise-opportunity-trends-growth-consumer-shifts/
Title: India’s On‑Premise Opportunity: Trends, Growth &amp; Consumer Shifts
Description: India’s On‑Premise Opportunity: Trends, Growth & Consumer Shifts - NIQ: Discover how India’s. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/fiber-growth-engine-food-beverage-trends/
Title: Fiber: the next scalable growth engine for F&B? | NIQ
Description: Fiber is driving growth in food and beverage, as consumers seek digestive health, convenience, and products that support everyday routines.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/men-consumption-functional-food-beverage-trends/
Title: Men are re-engineering consumption around function | NIQ
Description: High-income men are reshaping food and beverage trends, prioritizing function, protein, and convenience over price and variety

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-black-friday-arc-predictive-demand-signals-for-consumer-tech-brands/
Title: The Black Friday Arc: Predictive Demand Signals for Consumer Tech Brands
Description: Predictive Black Friday insights for Consumer Tech brands. See which categories accelerate in November and how to plan smarter for peak season.

Allow: https://nielseniq.com/global/en/insights/report/2026/indias-beauty-moment-growth-shifts-strategies-for-2026/
Title: India’s Beauty Moment: Growth, Shifts &amp; Strategies for 2026
Description: India’s Beauty Moment: Growth, Shifts & Strategies for 2026 - NIQ: Explore India’s beauty market. Explore NIQ.

Allow: https://nielseniq.com/global/es/insights/report/2026/la-formula-que-impulsa-home-care-marca-consumidor-y-retailers-en-sintonia/
Title: La fórmula que impulsa Home Care
Description: Descubre cómo marcas, consumidores y retailers impulsan juntos el crecimiento del mercado Home Care.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/why-street-level-retail-visibility-matters-more-than-ever-in-south-africa/
Title: Traditional Trade in South Africa
Description: Why Street‑Level Retail Visibility Matters More Than Ever in South Africa - NIQ: South Africa’s. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/foodservice-price-index-march-2026/
Title: Foodservice Price Index March 2026
Description: Foodservice Price Index March 2026 - NIQ: Analyze March 2026 foodservice price movements and. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/events/2026/webinar-regiograph-tips-and-tricks/
Title: Webinar: RegioGraph Tips and Tricks
Description: Watch our RegioGraph webinar and learn tips, shortcuts, and smart workflows to create professional maps faster and more efficiently.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/winning-in-south-korea-turning-on-premise-pressure-into-brand-growth/
Title: Winning in South Korea: Turning On-Premise pressure into brand growth
Description: Korea has rich potential for beverage brand growth despite pressure on consumers’ spending, with millennials and premium categories among the key targets.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/spaceman-evolving-to-unlock-value/
Title: Spaceman: Evolving to Unlock Value through Cloud &amp; AI/ML  
Description: Modernize space planning, reduce operational complexity or better understand the role of cloud and AI/ML in merchandising

Allow: https://nielseniq.com/global/en/insights/success-story/2026/oceans-halo-niq-data-growth-innovation/
Title: Ocean’s Halo Growth Story: Innovating With NIQ Data
Description: Learn how Ocean’s Halo used NIQ Byzzer data to drive innovation, optimize packaging, grow at Walmart, and unlock profitable, sustainable growth.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/mixed-april-for-drinks-sales-but-lad-categories-shine-in-the-sun/
Title: Mixed April for drinks sales but LAD categories shine in the sun
Description: Mixed April for drinks sales but LAD categories shine in the sun - NIQ: Brighter weather has helped. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/how-big-sporting-events-boost-drinks-sales/
Title: How big sporting events boost drinks sales
Description: The 2026 Six Nations gave pubs, bars and suppliers a more limited sales uplift than in previous years, while stout and earlier dayparts felt the biggest boosts.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-retail-purchasing-power/
Title: Geomarketing compendium: NIQ Retail Purchasing Power - NIQ
Description: How is retail purchasing power regionally distributed within 28 different countries? Find out in our free map compendium.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-gas-prices-and-the-delayed-cost-impact-on-home-family-baby/
Title: NIQ Perspective: Gas Prices and the Delayed Cost Impact on Home, Family &amp; Baby
Description: Gas price impact on Home, Family and Baby categories extends beyond the pump. Learn how delayed inflation reshapes demand, pricing, and value strategy.

Allow: https://nielseniq.com/global/es/insights/analysis/2026/la-revolucion-de-la-comida-lista-para-consumir/
Title: La revolución de la comida lista para consumir
Description: La revolución de la comida lista para consumir - NIQ: Descubre c�mo la comida lista para consumir est�. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/retailer-data-to-value-maturity-from-insight-to-action-to-value/
Title: Retailer Data to Value Maturity: From Insight to Action to Value
Description: Retailer Data to Value Maturity: From Insight to Action to Value - NIQ: This on‑demand NIQ webinar. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/quality-on-tap-how-draft-drives-occasions-and-spend/
Title: Quality on Tap: How Draft Drives Occasions and Spend
Description: Discover why draft beer continues to drive spending, value perception and consumption in the US On-Premise market.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-industry-density-germany-2026/
Title: Map of the Month: Industry Density, Germany 2026
Description: Our Geomarketing Map of the Month for May shows the regional distribution of industry density in Germany in 2026.

Allow: https://nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-industriedichte-deutschland-2026/
Title: Bild des Monats: Industriedichte, Deutschland 2026
Description: Das Geomarketing Bild des Monats für Mai zeigt die regionale Verteilung der Industriedichte in Deutschland im Jahr 2026.

Allow: https://nielseniq.com/global/fr/insights/analysis/2026/la-k-beauty-au-canada-dune-tendance-de-niche-a-un-levier-strategique-de-croissance/
Title: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance 
Description: La K-Beauty au Canada : d’une tendance de niche à un levier stratégique de croissance - NIQ. Découvrez NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/k-beauty-in-canada-from-niche-trend-to-strategic-growth-engine/
Title: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine
Description: K‑Beauty in Canada: From Niche Trend to Strategic Growth Engine - NIQ: Explore how K-Beauty is. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-brands-austria-2026/
Title: Best Brands Austria 2026
Description: Explore the Best Brands Austria 2026 awards, recognizing brands that excel economically and emotionally in the consumer market.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/ciclo-de-vida-del-planograma-crea-el-futuro-que-quieres/
Title: Ciclo de vida del planograma – Crea el futuro que quieres   
Description: Ciclo de vida del planograma – Crea el futuro que quieres - NIQ: Descubre c�mo optimizar y. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/greener-tails-ahead-sustainability-gets-real-in-pet-care/
Title: Greener Tails Ahead: Sustainability Gets Real in Pet Care
Description: Sustainable Pet Care Trends reveal how packaging, ingredients, and transparency are reshaping growth as pet parents demand greener choices without compromise.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/from-trade-spend-to-growth-engine-why-disconnected-pricing-tools-are-costing-manufacturers-more-than-time/
Title: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than Time 
Description: From Trade Spend to Growth Engine: Why Disconnected Pricing Tools Are Costing Manufacturers More Than. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/amazon-grocery-same-day-delivery-early-signals-in-perishables-performance/
Title: Amazon Perishables: What the Data Shows
Description: Amazon's same-day grocery expansion is reshaping how shoppers buy perishables. See which categories are gaining traction and what's driving growth.

Allow: https://nielseniq.com/global/en/insights/education/2026/the-asian-consumer-nuance-value-and-the-next-dollar/
Title: The Asian Consumer: Nuance, Value, and the Next Dollar
Description: Asian American CPG purchasing behavior reveals how value, culture, and channel choice shape growth and loyalty for consumer packaged goods brands.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/leading-through-uncertainty-turning-volatility-into-confident-decisions-across-eemea/
Title: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA 
Description: Leading Through Uncertainty: Turning Volatility into Confident Decisions Across EEMEA - NIQ: NIQ Next. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/the-asian-beauty-consumer/
Title: Beauty, Recalibrated: Inside Asian American Beauty Behavior
Description: Beauty, Recalibrated: Inside Asian American Beauty Behavior - NIQ: More than half of Asian Americans. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/blocks-for-pages/
Title: Blocks for Pages
Description: Empowering CMOs to rise above the pressure, and lead what’s next&nbsp; NIQ’s CMO Outlook: Guide to 2026 brings together the perspectives of marketing leaders worldwide to help CMOs find clarity&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/retail-2030-unleashed-fetching-the-future-of-pet-stores/
Title: Retail 2030 Unleashed: Fetching the Future of Pet Stores 
Description: Pet Retail 2030 explores how pet stores are evolving into omnichannel hubs, experience centers, and fulfillment engines shaping the future of pet care shopping.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/drinks-sales-edge-back-to-growth-in-early-april-but-cost-fears-mount/
Title: Drinks sales edge back to growth in early April but cost fears mount
Description: Drinks sales edge back to growth in early April but cost fears mount - NIQ: Brighter weather has. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/education/2026/smart-list-test/
Title: Smart List Test
Description: 

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/como-as-canetas-emagrecedoras-estao-redesenhando-o-consumo-no-brasil/
Title: Canetas Emagrecedoras e o impacto no consumo brasileiro
Description: Canetas Emagrecedoras e o impacto no consumo brasileiro: Entre os lares usuários de canetas. Descubra NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/winning-where-it-matters-why-local-precision-is-now-a-growth-imperative-for-cpg-brands/
Title: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands
Description: Winning Where It Matters: Why Local Precision Is Now a Growth Imperative for CPG Brands - NIQ: We’re. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/kick-off-effect-how-fifa-world-cup-2026-is-reshaping-tv-sales-dynamics/
Title: Kick-Off Effect: How FIFA World Cup 2026 is Reshaping TV Sales Dynamics
Description: NIQ data reveals how FIFA World Cup 2026 will reshape global TV sales - peak timing, regional dynamics & the premium opportunity for T&D brands.

Allow: https://nielseniq.com/global/en/insights/report/2026/global-advisory-board/
Title: Global Advisory Board
Description: All materials from our Global Advisory Board sessions are available here for your reference. Access presentations, reports, and supporting data curated for your review.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/global-bartender-report-2026-how-to-win-behind-the-bar/
Title: Global Bartender Report 2026
Description: The global On‑Premise is a high‑engagement environment, with bartenders playing a pivotal role in shaping consumers’ drinks choices

Allow: https://nielseniq.com/global/en/insights/multimedia/2026/path-to-impact-winning-the-consumer-journey/
Title: Path to Impact: Winning the Consumer Journey
Description: Path to Impact: Winning the Consumer Journey Explore expert-led insights on evolving consumer expectations, strategies to win shoppers, optimize channels, and future-proof growth.    Subscribe Path to Impact: Winning the Consumer Journey  Consumer behavior&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-next-tech-reset-inside-the-shift-to-intelligent-ecosystems/
Title: The Next Tech Reset: Inside the Shift to Intelligent Ecosystems
Description: MWC 2026 highlights the shift to intelligent ecosystems. Key signals on agentic AI, on-device intelligence, and ecosystem-led innovation.

Allow: https://nielseniq.com/global/en/insights/education/2026/shelf-intelligence-ai-consumer-choice/
Title: Agentic Commerce Insights | NIQ & DSI
Description: Explore early signals and emerging perspectives on agentic commerce, based on NIQ consumer research and DSI’s experience in AI adoption.

Allow: https://nielseniq.com/global/en/insights/report/2026/hospitality-market-monitor-april-2026/
Title: Hospitality Market Monitor | April 2026
Description: Britain’s number of licensed premises dropped 0.3% in the first quarter of 2026, the latest Hospitality Market Monitor reveals.

Allow: https://nielseniq.com/global/en/insights/report/2026/commerce-trends-intelligence/
Title: The Commerce Revolution: Where East Meets West | NIQ
Description: Explore consumer insights, buying behavior, and demand signals shaping global commerce across East and West retail markets.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/category-killers-from-assortment-to-experiences-in-2026/
Title: Category Killers: From Assortment to Experiences in 2026
Description: Category killers have evolved. Discover how attribute‑led assortments, omnichannel design, and retail experiences drive growth in 2026.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/beauty-retail-choices-how-prestige-shopper-priorities-shift-across-prestige-mainstream-and-online-pure-play-retailers/
Title: Beauty Retail Choices: How Shopper Priorities Shift Across Prestige, Mainstream, and Online Pure Play Retailers
Description: Prestige beauty shoppers share trust as a foundation, but retailer choice shifts by channel—experience, value, and convenience drive growth.

Allow: https://nielseniq.com/global/en/insights/report/2026/why-ignoring-tiktok-shop-is-a-strategic-risk/
Title: Why Ignoring TikTok Shop Is a Strategic Risk  
Description: Discover why TikTok Shop is reshaping beauty commerce, driving incremental growth, and why brands that delay risk missing strategic opportunity.

Allow: https://nielseniq.com/global/en/insights/success-story/2026/driving-measurable-roi-with-tiktok-how-premium-beauty-brands-unlocked-186-higher-returns/
Title: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns 
Description: Driving Measurable ROI with TikTok: How Premium Beauty Brands Unlocked 186% Higher Returns - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/from-the-pump-to-the-aisle-the-hidden-economics-of-oil-in-cpg/
Title: From the Pump to the Aisle: The Hidden Economics of Oil in CPG
Description: Oil price impact on CPG brands is reshaping costs, pricing, and shopper behavior. See how NIQ helps brands navigate energy‑driven volatility.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/winning-in-premium-how-consumers-decide-whats-worth-it/
Title: Winning in Premium: How Consumers Decide What’s Worth It
Description: Winning in Premium: How Consumers Decide What’s Worth It - NIQ: Discover what drives premium purchase. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/trust-is-the-new-price-of-entry-in-the-wellness-economy/
Title: Trust Is the New Price of Entry in the Wellness Economy 
Description: The wellness trust economy is reshaping conversion, shelf visibility, and growth. Trust is no longer optional. It determines who competes and wins.

Allow: https://nielseniq.com/global/en/insights/report/2026/hotel-beverage-study-2026-turning-guest-behavior-into-growth/
Title: Hotel Beverage Study 2026
Description: Hotel operators revisit beverage programs frequently, but the suppliers who win are those who bring data-backed guidance, not just products.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/sustainability-in-tension-whats-next/
Title: Sustainability in Tension: What’s Next?
Description: Consumer sustainability priorities are shifting as health, cost, and circularity reshape how Americans shop, according to NIQ Green Gauge insights.

Allow: https://nielseniq.com/global/en/insights/education/2026/the-state-of-omnichannel-grocery-shopping-in-america/
Title: The State of Omnichannel Grocery Shopping in America | NIQ
Description: Explore how shoppers engage across digital and physical grocery channels. Insights from Digital Engagement Transforms Grocery Shopping 2026 by NIQ and FMI.

Allow: https://nielseniq.com/global/es/insights/analysis/2026/hablemos-claro-que-esta-cambiando-en-los-lacteos/
Title: Hablemos claro: ¿Qué está cambiando en los lácteos?
Description: Descubre las nuevas tendencias y cambios que están transformando el mercado de productos lácteos en España.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-buzz-worthy-the-high-rise-of-thc-beverages/
Title: NIQ Perspective: Buzz Worthy: The High Rise of THC Beverages
Description: Explore THC beverages growth in mainstream retail as sales surge 135%, interest expands beyond users, and liquor and convenience lead adoption channels.

Allow: https://nielseniq.com/global/it/insights/analysis/2026/quando-la-casa-diventa-un-progetto-vivo-cosa-ci-raccontano-i-dati-sui-nuovi-modi-di-abitare-degli-italiani/
Title: Cosa raccontano i dati sui nuovi modi di abitare degli italiani
Description: Gli insight NIQ Sinottica raccontano come il modo di vivere la casa cambia profondamente con l’età e con le responsabilità.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/encouraging-children-to-read/
Title: How do we encourage children to read more?
Description: Our annual UK Children’s Book Consumer study reveals how reading fits into 0–17s’ lives and what factors encourage them to choose books.

Allow: https://nielseniq.com/global/en/insights/report/2026/launch-fast-learn-faster/
Title: Launch Fast, Learn Faster: Are you reading the early signals before your product launch falls behind?
Description: Read our new European Report to discover why measuring Early Innovation Performance matters more than ever to FMCG companies.

Allow: https://nielseniq.com/global/en/insights/report/2026/k-beauty-goes-global/
Title: K-Beauty Goes Global
Description: K-Beauty’s Global Takeover explores how Korean beauty is reshaping global beauty growth - from innovation and ingredients to channels and retail models.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-the-weekend-that-sets-the-season/
Title: NIQ Perspective: The Weekend That Sets The Season
Description: Clear signals on how Memorial Day planning, protein-led baskets, and channel choices shape summer food and beverage demand.

Allow: https://nielseniq.com/global/en/insights/report/2026/unlocking-growth-in-wearable-tech/
Title: Unlocking Growth in Wearable Tech
Description: Unlocking Growth in Wearable Tech - NIQ: The global wearables market is entering a new era of growth. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india-2/
Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India
Description: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-niq-purchasing-power-germany-austria-switzerland-2026/
Title: Map of the Month: NIQ Purchasing Power, Germany, Austria, Switzerland 2026
Description: Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria, and Switzerland in 2026.

Allow: https://nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-niq-kaufkraft-deutschland-osterreich-schweiz-2026/
Title: Bild des Monats: NIQ Kaufkraft, Deutschland, Österreich, Schweiz 2026
Description: Das Geomarketing Bild des Monats für April zeigt die regionale Verteilung der Kaufkraft 2026 in Deutschland, Österreich und der Schweiz.

Allow: https://nielseniq.com/global/it/insights/report/2026/best-brands-italy-2026/
Title: Best Brands Italy 2026 
Description: Best Brands Italy 2026 - NIQ: Scopri i migliori brand italiani nel report Best Brands Italy 2026 di. Scopri NIQ.

Allow: https://nielseniq.com/global/it/insights/report/2026/best-product-brand-italy-2026/
Title: Best Product Brand Italy 2026 
Description: Best Product Brand Italy 2026 - NIQ: Scopri i brand italiani premiati per innovazione e qualit�. Scopri NIQ.

Allow: https://nielseniq.com/global/it/insights/report/2026/best-service-brand-italy-2026/
Title: Best Service Brand Italy 2026
Description: Best Service Brand Italy 2026 - NIQ: Scopri i migliori brand italiani per qualit� del servizio nel. Scopri NIQ.

Allow: https://nielseniq.com/global/it/insights/report/2026/best-growth-brand-italy-2026/
Title: Best Growth Brand Italy 2026
Description: Best Growth Brand Italy 2026 - NIQ: Scopri i brand italiani con la maggiore crescita nel report Best. Scopri NIQ.

Allow: https://nielseniq.com/global/it/insights/report/2026/best-joytitude-brand-italy-2026/
Title: Best Joytitude Brand Italy 2026
Description: Best Joytitude Brand Italy 2026 - NIQ: Scopri i brand italiani che generano maggiore coinvolgimento. Scopri NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/us-on-premise-momentum-builds-in-2026/
Title: US On-Premise momentum builds in 2026
Description: New opportunities are emerging for drink manufacturers prepared to align portfolio, activation and innovation strategies with changing consumer behavior.

Allow: https://nielseniq.com/global/en/insights/report/2026/korea-on-premise-consumer-pulse-report-march-2026/
Title: Korea On Premise Consumer Pulse Report: March 2026
Description: Korea On Premise Consumer Pulse Report: March 2026 - NIQ: Tried and trusted within the global. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/the-rise-of-chinese-brands-in-europe/
Title: The Rise of Chinese Brands in Europe:
Description: As Chinese brands accelerate their expansion across Europe, it re-creates the rules of how brand equity is built.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/draft-homepage-hero-banner-languages/
Title: Draft: Homepage hero banners
Description: Does your business understand today's consumer? People are changing how they shop, but NIQ consumer intelligence reveals how people choose, so your company can adapt it's strategy and stay ahead.&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/high-fibre-high-sales-how-to-attract-fibre-conscious-consumers/
Title: High fibre, high sales: How to attract fibre-conscious consumers
Description: As consumers grow increasingly aware of the benefits of fibre-rich diets, expert new research from NIQ reveals how foodservice businesses can capitalise.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-where-and-when-of-the-high-tempo-occasion-in-2026/
Title: How Consumers Are Reframing the Big Night Out 
Description: The locations and timings of high tempo occasions in Britain’s On-Premise are shifting at pace, NIQ’s 2026 High Tempo Report reveals.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/bigger-days-better-sales-how-to-win-on-the-key-on-premise-dates/
Title: Category Strategy for High-Value Occasions: Turning Big Days into Bigger Returns 
Description: With big public occasions increasing their share of Britain’s On-Premise sales, NIQ’s research reveals the scale of the opportunities and how to seize them.

Allow: https://nielseniq.com/global/en/insights/report/2026/foodservice-price-index-february-2026/
Title: Foodservice Price Index February 2026
Description: Foodservice Price Index February 2026 - NIQ: The exclusive Foodservice Price Index is jointly. Explore NIQ.

Allow: https://nielseniq.com/global/ja/insights/report/2026/consumer-outlook-guide-to-2026/
Title: NIQ Consumer Outlook: Guide to 2026
Description: The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility

Allow: https://nielseniq.com/global/en/insights/infographic/2026/mothers-day-confectionery-trends-what-drives-growth-and-gifting-decisions/
Title: Mother’s Day Confectionery Trends: What Drives Growth and Gifting Decisions
Description: Mother’s Day shows how CPG brands can protect premium growth by delivering emotional clarity, not more choice.

Allow: https://nielseniq.com/global/en/insights/report/2026/winning-flavours-whats-driving-snacking-innovation-in-india/
Title: Winning Flavours: What’s Driving Snacking Innovation in India 
Description: This report decodes how India’s snacking landscape is evolving, based on detailed analysis of flavour preferences across consumer cohorts.

Allow: https://nielseniq.com/global/es/insights/analysis/2026/el-nuevo-escenario-del-mercado-de-bebidas-en-espana/
Title: El nuevo escenario del mercado de bebidas en España
Description: El nuevo escenario del mercado de bebidas en España - NIQ: Conoce las tendencias y cambios que est�n. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/getting-the-recipe-right-for-the-on-premise-cocktail-opportunity/
Title: Getting the Recipe Right for the On-Premise Cocktail Opportunity
Description: Getting the Recipe Right for the On-Premise Cocktail Opportunity - NIQ: At a time when the global. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/webinar-a-perspective-on-wellness/
Title: Webinar: A Perspective on Wellness
Description: Explore how technology, regulation and consumer expectations are reshaping the future of the wellness industry.

Allow: https://nielseniq.com/global/en/insights/report/2026/turning-up-the-volume-online/
Title: Turning Up the Volume Online
Description: Turning Up the Volume Online: Discover the omnichannel growth signals report revealing how shoppers. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/introducing-temperature-state-a-new-omni-lens-for-food/
Title: Temperature State: Food Trends & Shopper Behavior by Category
Description: Discover how Temperature State reveals food shopping trends, shopper switching, and growth across shelf stable, fresh, refrigerated, and frozen categories.

Allow: https://nielseniq.com/global/en/insights/report/2026/pulse-of-the-impulse-unwrapping-apac-snacking-momentum/
Title: Pulse of the Impulse – Unwrapping APAC Snacking Momentum 
Description: Unlock APAC snacking opportunities with NIQ’s latest insights on flavor trends, digital discovery, and the future of Snacks & Confectionery.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/a-new-era-for-vision-correction/
Title: A new era for vision correction: Lessons from the global optics market 
Description: Explore global optics market trends shaping 2026, from myopia management and smart glasses to premium lenses and online growth.

Allow: https://nielseniq.com/global/en/insights/report/2026/the-new-financial-reality-how-filipino-consumers-are-spending-saving-and-banking-in-2026/
Title: The new financial reality: How Filipino Consumers are spending, saving, and banking in 2026
Description: How Filipino consumers are spending, saving, and banking in 2026, and what it means for growth in a volatile economic landscape.

Allow: https://nielseniq.com/global/en/insights/report/2026/beauty-in-2026-global-shifts-local-realities-real-growth/
Title: Beauty in 2026: Global shifts. Local realities. Real growth
Description: Global Beauty Views 2026 brings together expert insights from 20 key beauty markets, offering a data led view of how consumer preferences are evolving.

Allow: https://nielseniq.com/global/en/insights/education/2026/beverage-alcohol-ecosystems-growth-tdlinx/
Title: From Stores to Ecosystems: Beverage Alcohol Growth with TDLinx
Description: Discover how beverage alcohol brands unlock growth by moving from store‑level planning to connected retail ecosystems.

Allow: https://nielseniq.com/global/en/insights/education/2026/tdlinx-relationship-table-hidden-retail-ecosystems/
Title: TDLinx Relationship Table: Unlock Hidden Retail Ecosystems
Description: Discover how the TDLinx Relationship Table maps connected retail ecosystems to drive smarter growth and activation.

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/geracao-z-sazonalidade-saudabilidade-e-consumo-no-lar-moldam-as-tendencias-da-copa-em-2026/
Title: Redefinindo a inovação em CPG para um crescimento incremental
Description: Geração Z, saudabilidade e consumo no lar moldam as principais tendências de consumo para a Copa de 2026.

Allow: https://nielseniq.com/global/en/insights/report/2026/wellness-is-no-longer-a-category-it-is-the-architecture-of-modern-living/
Title: Wellness is no longer a category. It is the architecture of modern living
Description: Wellness architecture is reshaping how consumers decide, shop, and live. Wellness is no longer a category. It is the system guiding modern behavior.

Allow: https://nielseniq.com/global/en/insights/report/2026/time-to-notice-gen-x-the-generation-still-pouring-on-the-beval-basket/
Title: Time to notice Gen X: The generation still pouring on the BevAl basket 
Description: Gen X beverage alcohol spending continues to anchor category value. Learn how brands can win Gen X through wine, value-plus cues, and occasions.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/who-you-test-with-can-make-or-break-your-innovation-decisio/
Title: Who You Test With Can Make or Break Innovation Decisions
Description: Testing with a narrow “target” feels efficient, but who you test with is one of the most consequential choices in innovation decisions.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/free-compendium-niq-purchasing-power-for-food-and-related-items/
Title: Geomarketing compendium: Purchasing power for food and related items - NIQ
Description: How is purchasing power for food and related items distributed within 17 different countries? Find out in our free map compendium.

Allow: https://nielseniq.com/global/en/insights/report/2026/business-confidence-survey/
Title: Business Confidence Survey
Description: Business Confidence Survey - NIQ: The biggest lever of growth in the On Premise isn’t flavour, format. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/client-academy-growth-beyond-the-core/
Title: Webinar %%sep%% Client Academy Episode 2: Growth Beyond the Core
Description: Discover how brands are identifying new occasions, entry points and reasons to buy, and turning category expansion into measurable growth.

Allow: https://nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam-descargar/
Title: NIQ Pulso Latam
Description: NIQ Pulso Latam: Descubre tendencias ocultas y oportunidades de crecimiento con el Pulso Mensual LATAM. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-tiktok-shop-is-reshaping-beauty-ecommerce-in-the-u-s/
Title: NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S.
Description: This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/life-insurance-2030-why-decision-quality-will-define-the-next-phase-of-growth-in-india/
Title: Life Insurance 2030: Why Decision Quality Will Define the Next Phase of Growth in India 
Description: India’s life insurance market continues to grow in value - but not in reach. This widening gap highlights a structural issue.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/winning-the-australian-omnichannel-liquor-shopper-purchasing-consumption-trends-for-2026/
Title: Winning the Australian Omnichannel Liquor Shopper: Purchasing &amp; Consumption Trends for 2026
Description: Omnichannel liquor purchasing is reshaping alcohol growth in Australia, as brands balance retail, on-premise, online and experience-led channels

Allow: https://nielseniq.com/global/en/insights/report/2026/from-risk-to-reward-trust-choice-and-growth-in-an-allergen-aware-market/
Title: From Risk to Reward: Trust, Choice, and Growth in an Allergen-Aware Market 
Description: Allergen‑aware shoppers are reshaping food retail. Learn where demand is growing, where gaps exist, and how brands can win trust and loyalty.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/the-whiskey-playbook-from-highlands-to-highballs/
Title: The Whiskey Playbook: From Highlands to Highballs
Description: Discover how whiskey trends are evolving across APAC markets and reshaping the On-Premise landscape.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/sunshine-and-st-patrick-help-drinks-sales-spring-back-to-life/
Title: Sunshine and St Patrick help drinks sales spring back to life
Description: A long overdue spell of warm weather and a bumper St Patrick’s Day helped to revive On Premise drinks sales in mid-March.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/the-ever-changing-pub/
Title: The ever-changing pub 
Description: The ever-changing pub - NIQ: When is a pub not a pub? That was the title of a session at the 2026. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/translate-content/
Title: Translate content
Description: Toonaangevende videometingen met behulp van innovatieve technologie en hoogwaardige panels Gebruik de wereldwijde industriestandaard om het gedrag van het publiek vast te leggen en de effectiviteit van advertenties te vergroten&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/ab-test-blocks-the-new-growth-frontier/
Title: Agentic Commerce and AI in CPG: The New Growth Frontier
Description: Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation.

Allow: https://nielseniq.com/global/de/insights/events/2026/webinar-kaufkraft-kompass-2026-wie-konsumstark-ist-deutschland/
Title: Kaufkraft-Kompass 2026: Wie konsumstark ist Deutschland?
Description: Erfahren Sie im On-Demand-Webinar, wie es um die Kaufkraft der Deutschen steht, wer wo wie viel Geld hat und was regionale Trends sind.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-future-of-premium-navigation-consumer-trade-offs-with-confidence/
Title: The Future of Premium: Navigating consumer trade-offs with confidence
Description: The Future of Premium: Navigating consumer trade-offs with confidence - NIQ: Learn how consumers. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/how-brands-can-learn-from-the-olympics-to-drive-sales-during-the-2026-world-cup/
Title: 2026 World Cup: How can brands drive sales based on consumer sentiment? 
Description: 2026 World Cup: How can brands drive sales based on consumer sentiment? - NIQ: The 2026 FIFA World. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/tech-convenience-vs-the-human-touch-in-hospitality/
Title: Tech convenience vs the human touch in hospitality
Description: Tech convenience vs the human touch in hospitality - NIQ: The biggest lever of growth in the On. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/spring-starts-here-home-upgrades/
Title: Spring Starts Here: How Shoppers Plan Home Upgrades
Description: See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/designing-demand-during-uncertainty/
Title: Designing for Demand During Uncertainty: FMCG Growth Insights
Description: Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/credibility-economy-fmcg-growth/
Title: The Credibility Economy: How Trust Is Reshaping FMCG Growth
Description: Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/from-aisle-to-algorithms-international-consumer-in-the-age-of-agentic-ai/
Title: From Aisle to Algorithms: International consumer in the age of Agentic AI 
Description: Intentional consumers, AI-powered journeys, and shifting value expectations are reshaping the Tech & Durables landscape.

Allow: https://nielseniq.com/global/es/insights/report/2026/alimentacion-en-espana/
Title: Alimentación en España
Description: Analiza las tendencias y oportunidades clave del sector de alimentación en España con insights de NielsenIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/pet-care-2026-still-on-the-leash-not-on-the-chopping-block/
Title: Pet Care 2026: Still on the Leash, Not on the Chopping Block
Description: Pet Industry Outlook 2026 reveals how cautious pet parents are redefining value, reshaping channels, and driving growth across premium, wellness, and cat care.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/the-future-of-premium-webinar/
Title: The Future of Premium webinar
Description: Explore how shifting consumer expectations are reshaping the future of premium On-Premise drinks brands.

Allow: https://nielseniq.com/global/en/insights/hubs/2026/consumer-outlook/
Title: Consumer Outlook: Consumption trends and future forecasts
Description: NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/consumer-say-do-gap/
Title: %%title%% %%page%% %%sep%% Say-Do Gap%%sep%% %%sitename%%
Description: Why Consumers Say One Thing and Do Another - Say-Do Gap- NIQ: Explore the growing gap between what. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/ask-arthur-on-demand-webinar/
Title: Delivering the power of AI in a platform you can trust
Description: Ask Arthur on-demand webinar - NIQ: Unlock the full power of Ask Arthur with our comprehensive. Explore NIQ.

Allow: https://nielseniq.com/global/es/insights/analysis/2026/niq-pulso-mensual-latam/
Title: NIQ Pulso Latam
Description: NIQ Pulso Latam: Descubra tend�ncias ocultas do varejo e comportamento do consumidor com o Pulso LATAM. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-women-are-reshaping-food-and-beverage-growth/
Title: NIQ Perspective: How Women Are Reshaping Food and Beverage Growth 
Description: This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/how-immersive-product-content-builds-brand-loyalty-during-the-fifa-world-cup-2026/
Title: From Stadium to Sofa: How Immersive Product Content Builds Brand Loyalty During the World Cup 2026 
Description: Immersive product content helps CPG and tech brands win World Cup shoppers by building trust, boosting conversion, and powering AI‑driven shopping experiences.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/the-iced-drinks-opportunity-five-insights-shaping-demand/
Title: The iced drinks opportunity five insights shaping demand
Description: Iced beverages are experiencing growth, with younger, high‑spending consumers driving rising demand for iced coffee and tea.

Allow: https://nielseniq.com/global/kr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity 
Description: NIQ와 함께 혁신 여정을 가속화하세요: AI 솔루션, 예측 인사이트, 그리고 전 세계 전문가는 브랜드의 성장과 소비자 만족을 지원합니다.

Allow: https://nielseniq.com/global/pt/insights/report/2026/fmcg-em-portugal/
Title: FMCG em Portugal
Description: Descubre las claves del crecimiento en 2026 a través de la visión integral Full View que ofrece NielsenIQ.

Allow: https://nielseniq.com/global/it/insights/report/2026/guida-beauty-niq-la-piu-completa-fotografia-del-mercato-beauty-in-italia/
Title: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia
Description: Guida Beauty NIQ: la più completa fotografia del mercato Beauty in Italia - NIQ: Applicando al settore. Scopri NIQ.

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam-es/
Title: NIQ Pulso Latam
Description: NIQ Pulso Latam: O Pulso Mensal LATAM revela tend�ncias de consumo e oportunidades estrat�gicas para. Descubra NIQ.

Allow: https://nielseniq.com/global/pt/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/
Title: Brand Equity em 2026: Construa uma Marca Forte para o Crescimento
Description: Você está construindo um brand equity que gera o “sim automático” nos consumidores e transforma a força da marca em vendas, participação de mercado e poder de precificação em 2026?

Allow: https://nielseniq.com/global/es/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/
Title: Brand Equity en 2026: Construye una Marca Fuerte para el Crecimiento
Description: ¿Estás construyendo un brand equity que genere el “sí automático” en los consumidores y que convierta la fortaleza de la marca en ventas, participación de mercado y poder de precios en 2026?

Allow: https://nielseniq.com/global/en/insights/education/2026/fewer-occasions-higher-expectations-glp1/
Title: %%title%% %%page%% %%sep%% GLP1 Innovations %%sep%% %%sitename%%
Description: GLP‑1 is shrinking consumption occasions. FMCG growth now depends on higher value, clearer purpose and satisfaction per moment.

Allow: https://nielseniq.com/global/en/insights/education/2026/595743/
Title: 
Description: - NIQ: Access NIQ educational insights and expert analysis on evolving retail and consumer trends. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-good-for-you-built-for-the-planet/
Title: NIQ Perspective: Good for you, built for the planet. 
Description: Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice.

Allow: https://nielseniq.com/global/es/insights/report/2026/presente-y-futuro-de-la-belleza-en-espana/
Title: Presente y futuro de la Belleza en España
Description: Presente y futuro de la Belleza en España - NIQ: Explora las tendencias actuales y futuras que est�n. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/unlocking-mixed-drinks-and-spritz-potential/
Title: Unlocking mixed drinks and spritz potential
Description: Unlocking mixed drinks and spritz potential: In a challenging spirits market, the spritz provides an. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/soft-start-to-spring-for-drinks-sales/
Title: Soft start to Spring for drinks sales 
Description: Damp weather and patchy consumer confidence is holding down drinks sales as Spring begins, NIQ’s Daily Drinks Tracker shows.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/what-glp-1s-mean-for-hospitality/
Title: What GLP-1s mean for hospitality
Description: As medicines like GLP‑1s move into the mainstream, they’re quietly reshaping the way people eat, drink and experience hospitality.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/state-of-the-north-in-hospitality/
Title: State of the North in Hospitality
Description: The North of England remains full of opportunities for hospitality suppliers and operators despite tough market conditions.

Allow: https://nielseniq.com/global/en/insights/report/2026/draft-ai/
Title: Draft: AI
Description: I am fickle, so you better be fast. Find the insight.Change the game. Intelligence is powerful.&nbsp;AI makes it unstoppable.&nbsp; At NIQ, artificial intelligence transforms the world’s most complete consumer data&hellip;

Allow: https://nielseniq.com/global/en/insights/report/2026/draft-activation-landing-page/
Title: Draft: Activation Landing Page
Description: My visit to the store.Any logic to it? Find the insight.Change the game. Insight only matters if it drives action.&nbsp;NIQ Activation transforms intelligence into measurable growth. By connecting deep consumer&hellip;

Allow: https://nielseniq.com/global/en/insights/report/2026/draft-intelligence-landing-page/
Title: Draft: Intelligence Landing Page
Description: What we say and what we do,don't always match up. Find the insight.Change the game. Markets are moving faster than ever.&nbsp;Consumers are changing even faster.&nbsp;To stay ahead, organizations need more&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/key-dates-that-shift-footfall-spend-and-trial-for-alcoholic-beverages/
Title: Key dates that shift footfall, spend and trial for alcoholic beverages
Description: Key dates that shift footfall, spend and trial for alcoholic beverages - NIQ: In the US, certain. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/the-uk-book-consumer-2025/
Title: The UK Book Consumer 2025 
Description: Ahead of our Books and Consumers seminar, we unpack key insights from 2025 research, revealing trends across demographics, genres and formats.

Allow: https://nielseniq.com/global/en/insights/education/2026/digital-shelf-anchor-of-omnichannel-success/
Title: Digital Shelf 2026: How Shopper Behavior Is Changing
Description: Explore how the digital shelf landscape is evolving as shoppers rely on search, reviews, and AI to guide product decisions.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-brands-belgium-2026/
Title: Best Brands Belgium 2026
Description: Best Brands Belgium 2026 - NIQ: Discover Belgium�s strongest and most successful brands in the Best. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-product-brand-belgium-2026/
Title: Best Product Brand Belgium 2026
Description: Discover top brands ranked by consumer loyalty and performance metrics using NielsenIQ's latest insights.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-overall-brand-belgium-2026/
Title: Best Overall Brand Belgium 2026
Description: Best Overall Brand Belgium 2026 - NIQ: Find out more about the Top 10 highest ranking brands in. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/best-experience-brand-belgium-2026/
Title: Best Experience Brand Belgium 2026
Description: Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026. Discover the winner of 2026!

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/niq-pulso-mensual-latam/
Title: NIQ Pulso Latam
Description: Descubra tendências ocultas do varejo e comportamento do consumidor com o Pulso LATAM da NIQ.

Allow: https://nielseniq.com/global/pt/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market mais ágil e um maior foco no cliente 
Description: O duradouro relacionamento da NIQ com a Reckitt impulsiona uma inovação mais rápida, um go‑to‑market. Descubra NIQ.

Allow: https://nielseniq.com/global/zh/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略
Description: NIQ 与利洁时长期的合作关系推动了更快速的创新、更快的上市进程以及更强的以消费者为中心的战略 - NIQ: 借助 NIQ 加速您的创新旅程：AI. Explore NIQ.

Allow: https://nielseniq.com/global/it/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: La lunga collaborazione tra NIQ e Reckitt favorisce un’innovazione più rapida, un go‑to‑market più veloce e una maggiore centralità del cliente
Description: Accelera il tuo percorso di innovazione con NIQ: soluzioni di IA, insight predittivi e specialisti globali che aiutano i brand a crescere e a conquistare i consumatori.

Allow: https://nielseniq.com/global/fr/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: La relation de longue date entre NielsenIQ et Reckitt stimule une innovation plus rapide, une mise sur le marché accélérée et une approche plus centrée sur le client
Description: Accélérez votre parcours d’innovation avec NIQ : des solutions d’IA, des insights prédictifs et des spécialistes internationaux qui aident les marques à se développer et à ravir les consommateurs.

Allow: https://nielseniq.com/global/de/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: Die langjährige Beziehung zwischen NIQ und Reckitt fördert schnellere Innovationen, schnellere Markteinführungen und eine stärkere Kundenorientierung
Description: Beschleunigen Sie Ihre Innovationsreise mit NIQ: KI‑Lösungen, prädiktive Insights und globale Spezialisten, die Marken dabei unterstützen, zu wachsen und Verbraucher zu begeistern.

Allow: https://nielseniq.com/global/es/insights/success-story/2026/niqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity/
Title: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más eficiente y una mayor orientación al cliente
Description: La prolongada relación de NIQ con Reckitt impulsa una innovación más rápida, una salida al mercado más. Descúbrelo.

Allow: https://nielseniq.com/global/en/insights/report/2026/creating-your-pathway-to-growth/
Title: Creating Your Pathway to Growth
Description: Creating Your Pathway to Growth - NIQ: The FMCG landscape enters 2026 marked by both resilience and a. Explore NIQ.

Allow: https://nielseniq.com/global/pt/insights/analysis/2026/bets-entram-no-orcamento-familiar-e-pressionam-o-consumo-o-novo-retrato-do-shopper-brasileiro/
Title: Como o avanço das bets exige novas estratégias de marcas e varejistas
Description: As apostas online impactam o orçamento familiar e transformam o comportamento do shopper brasileiro em 2026.

Allow: https://nielseniq.com/global/en/insights/webinar/2026/webinar-how-industry-leaders-are-scaling-the-refurbish-market/
Title: Webinar: How Industry Leaders Are Scaling the Refurbish Market
Description: As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/rum-in-the-us-where-growth-still-lives-and-how-to-capture-it/
Title: rum in the us: where growth still lives and how to capture it
Description: rum in the us: where growth still lives and how to capture it: Rum is facing headwinds in its. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/report/2026/solving-the-omni-challenge-how-brands-win-in-an-ai-driven-fragmented-commerce-world/
Title: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World
Description: Solving the Omni Challenge – How Can Brands Win in an AI‑Driven, Fragmented Commerce World - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/europes-on-premise-the-shifts-shaping-a-resilient-horeca-culture/
Title: Europe&#8217;s On-Premise: The shifts shaping a resilient horeca culture 
Description: Europe's On-Premise: The shifts shaping a resilient horeca culture - NIQ: Europe’s rich food and. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/map-of-the-month-single-households-germany-2025/
Title: Map of the Month: Single Households, Germany 2025
Description: Our Geomarketing Map of the Month for March shows the regional distribution of single households in Germany in 2025.

Allow: https://nielseniq.com/global/de/insights/infographic/2026/bild-des-monats-singlehaushalte-deutschland-2025/
Title: Bild des Monats: Singlehaushalte, Deutschland 2025
Description: Das Geomarketing Bild des Monats für März zeigt die regionale Verteilung von Singlehaushalten in Deutschland im Jahr 2025.

Allow: https://nielseniq.com/global/en/insights/report/2026/draft-brand-landing-page/
Title: Draft: Brand Landing Page
Description: Follow me, stay ahead. Find the insight.Change the game. The world’s markets move at the speed of consumers.&nbsp;To win, organizations must understand what people buy, why they buy it, and&hellip;

Allow: https://nielseniq.com/global/en/insights/report/2026/the-new-rules-of-relevance-eight-predictions-that-will-redefine-cpg-growth-in-a-rapidly-shifting-marketplace/
Title: The New Rules of Relevance: Eight Predictions That Will Redefine CPG Growth in a Rapidly Shifting Marketplace
Description: Discover the top 2026 CPG Shopper Predictions and learn how shifting expectations, smaller households and evolving value demands will shape growth.

Allow: https://nielseniq.com/global/en/insights/education/2026/sound-that-sells-audio-advertising/
Title: %%title%%
Description: Audio advertising enable listeners to “see” the brand on their own terms and activates memory, emotion, and intent.

Allow: https://nielseniq.com/global/kr/insights/report/2026/ecom-insight-series-2026q1-petfood/
Title: 국내 온라인 펫푸드 시장 트렌드 &#8211; 한국 이커머스 뉴스레터 2026년 3월
Description: 국내 냉동 식품 제품 이커머스 시장의 최신 트렌드를 확인하세요. 만두, 냉동 패티, 냉동까스 , 냉동 피자, 냉동 후라이 등의 냉동식품 카테고리 온라인 판매 동향과 채널별 판매 트렌드, Top 3 브랜드를 한눈에 파악할 수 있는 리포트를 제공합니다.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/draft-brand-campaign-blocks/
Title: Draft: Brand Campaign Blocks
Description: I love going to the store, but I buy everything online. Does your business know today’s consumer? NIQ offers a complete view of consumer buying behavior, so brands can move&hellip;

Allow: https://nielseniq.com/global/en/insights/analysis/2026/expo-west-2026-trends/
Title: Expo West 2026: Key Trends in Food, Beverage & Wellness
Description: Uncover the biggest Expo West 2026 trends, from high‑protein foods and fiber‑forward wellness to GLP‑1‑aligned products, mushroom drinks, and date innovations.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-growth-challenges-as-u-s-population-stalls/
Title: NIQ Perspective: Growth Challenges as U.S. Population Stalls
Description: This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/year-of-the-horse-pet-care-growth/
Title: Year of the Horse: A New Growth Frontier in Pet Care | NIQ
Description: Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/black-beauty-landscape-culture-meets-care/
Title: Where Culture Meets Care: Inside Today’s Black Beauty Landscape
Description: Black beauty consumers are reshaping the U.S. beauty market with strong digital engagement, premium category growth, and a focus on authenticity and care.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/spring-starts-here/
Title: Spring Starts Here
Description: Shoppers are prepping for spring now. See which projects, products, and smart home moves shaping the season, and how brands and retailers can win the aisle.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-how-seed-oil-scrutiny-is-reshaping-infant-formula-decisions/
Title: NIQ Perspective: How seed oil scrutiny is reshaping infant formula decisions
Description: NIQ Perspective: How seed oil scrutiny is reshaping infant formula decisions - NIQ: Explore how seed. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-think-beyond-the-basket-win-the-easter-2026-occasion-with-precision-and-execution/
Title: NIQ Perspective: Think beyond the basket—win the Easter 2026 occasion with precision and execution
Description: NIQ Perspective: Think beyond the basket—win the Easter 2026 occasion with precision and execution . Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/navigating-a-new-era-of-snap-policy-change/
Title: Navigating a New Era of SNAP Policy Change
Description: SNAP policy changes are reshaping shopper behavior. Learn how NIQ’s SNAP Policy Tracker helps brands navigate shifting demand and consumer needs.

Allow: https://nielseniq.com/global/en/insights/education/2026/how-to-build-brand-equity-that-converts-into-sales/
Title: Brand Equity in 2026: Build a Strong Brand for Growth
Description: Are you building brand equity that drives the “automatic ‘yes’” with consumers and turns brand strength into sales, share, and pricing power in 2026?

Allow: https://nielseniq.com/global/it/insights/analysis/2026/integratori-in-italia-un-mercato-maturo-che-evolve-tra-prevenzione-naturalita-e-ricerca-di-autorevolezza/
Title: Integrazione alimentare in Italia: un mercato maturo in evoluzione
Description: Con 27,2 milioni di consumatori, l’integrazione alimentare è un mercato ampio e consolidato, ma in evoluzione.

Allow: https://nielseniq.com/global/en/insights/report/2026/her-cart-her-signal-why-women-decide-the-future-of-cpg/
Title: Her Cart, Her Signal: Why Women Decide the Future of CPG
Description: Discover how women shop and why their choices are reshaping CPG. Explore value, wellness, and omnichannel trends driving the future of retail.

Allow: https://nielseniq.com/global/fr/insights/webinar/2026/webinar-marketing-effectiveness-france/
Title: De la publicité au panier:
Description: Comment l'approche MMM aide les marques à bâtir des stratégies solides, résilientes et centrées sur l’efficacité. 

Allow: https://nielseniq.com/global/en/insights/report/2026/foodservice-price-index-january-2026/
Title: Foodservice Price Index January 2026
Description: Foodservice Price Index January 2026 - NIQ: The exclusive Foodservice Price Index is jointly produced. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/infographic/2026/niq-perspective-early-2026-food-beverage-demand-signals-in-context/
Title: NIQ Perspective: Early Food &amp; Beverage Demand in 2026
Description: NIQ Perspective: Early Food & Beverage Demand in 2026 - NIQ: Our NIQ Perspective reveals why early. Explore NIQ.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/what-the-real-buyers-across-asia-are-telling-us-about-their-preferences-for-healthier-products/
Title: How Asian Consumers Define and Choose Healthier Products
Description: How Asian Consumers Define and Choose Healthier Products - NIQ: Discover what Asian consumers really. Explore NIQ.

Allow: https://nielseniq.com/global/es/insights/report/2026/de-quick-commerce-a-social-commerce/
Title: De Quick Commerce a Social Commerce
Description: Analiza cómo el social commerce y el quick commerce están transformando el ecommerce y el consumo digital.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/why-most-innovation-isnt-innovation-and-how-to-tell-the-difference/
Title: Why most “Innovation” isn’t innovation and how to tell the difference
Description: Imitation is one of the fastest growing patterns in FMCG innovation. True innovation introduces meaningful difference - learn how to spot it.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/agentic-commerce-and-ai-in-cpg/
Title: Agentic Commerce and AI in CPG: The New Growth Frontier
Description: Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/mapping-the-modern-retail-landscape/
Title: Mapping the Modern Retail Landscape: How TDLinx is Changing the Game 
Description: Discover how TDLinx enables retail ecosystem mapping, venue connectivity, and smarter decisions through Snowflake integration and buyer insights.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/walmart-quarterly-business-review/
Title: Walmart Quarterly Business Review 
Description: Discover key Walmart Q3 trends, omnichannel shifts, and digital shelf insights. Download the 2026 NIQ Walmart Quarterly Business Review.

Allow: https://nielseniq.com/global/en/insights/commentary/2026/the-rise-of-low-proof-and-rtd-why-abv-data-matters-more-than-ever/
Title: The Rise of Low-Proof and RTD: Why ABV Data Matters More Than Ever
Description: Discover how alcohol compliance data helps RTD brands navigate ABV laws, expand into new markets, and optimize retail strategy with TDLinx.

Allow: https://nielseniq.com/global/en/insights/analysis/2026/weather-waters-down-februarys-drinks-sales/
Title: Weather waters down February’s drinks sales 
Description: Widespread wet weather has dampened On Premise drinks sales in the first few weeks of February despite modest boosts from Valentine’s Day and the Six Nations.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-product-intelligence-and-lula-commerce-collaborate-to-accelerate-digital-commerce-for-convenience-retailers/
Title: NIQ and Lula Commerce Partner for AI-Ready Ecommerce
Description: NIQ and Lula Commerce simplify ecommerce with trusted product content, AI-ready data, and faster launches.

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-greece-2026/
Title: Insight Summit Greece 2026
Description: Join us for NIQ's Insights Summit, where we explore how brands can thrive in an increasingly complex and fast-changing market.

Allow: https://nielseniq.com/global/en/news-center/2026/foodservice-inflation-stabilises-in-may-as-pressures-ease-in-key-categories/
Title: Foodservice Price Index
Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals.

Allow: https://nielseniq.com/global/en/events/2026/nielseniq-retail-summit-2026-adapt-optimize-grow/
Title: NIQ Retail Summit 2026: Adapt, Optimize, & Grow
Description: Join the NIQ Retail Summit 2026 to discover key consumer trends, market insights, and data-driven strategies for FMCG and T&D retailers.

Allow: https://nielseniq.com/global/en/about-us/troy-treangen/
Title: Troy Treangen %%sep%% Chief AI & Product Officer
Description: Meet Troy Treangen, the Chief AI and Product Officer driving innovation at NIQ with over 30 years of experience.

Allow: https://nielseniq.com/global/en/about-us/ruth-ducena/
Title: Ruth Ducena — Chief Legal Officer | NIQ
Description: Learn about Ruth Ducena, NIQ's Chief Legal Officer, and her impact on global legal strategies and corporate governance.

Allow: https://nielseniq.com/global/it/news-center/2026/effetto-k-beauty-secondo-niq-crescita-a-doppia-cifra-globale-e-italia-sul-podio-europeo-nellonline/
Title: K-Beauty effect in Italy - double digit growth globally
Description: K-Beauty efffect: according to NIQ, double-digit global growth and Italy on the European podium in online growth

Allow: https://nielseniq.com/global/en/news-center/2026/niq-completes-acquisition-of-flywheels-china-and-southeast-asia-ecommerce-data-insights-business-expanding-digital-commerce-intelligence-capabilities/
Title: NIQ Acquires Flywheel Business in China and Southeast Asia
Description: NIQ expands digital commerce intelligence in China and Southeast Asia through its acquisition of Flywheel’s data business.

Allow: https://nielseniq.com/global/en/events/2026/not-all-markets-snack-alike/
Title: %%title%% %%page%% %%sep%% Webinar %%sep%% %%sitename%%
Description: Find out where the future of snacking is emerging—identify fast‑growing markets, shifting behaviors, and turn geography into opportunity

Allow: https://nielseniq.com/global/en/events/2026/from-market-strategy-to-store-level-precision/
Title: %%title%% %%page%% %%sep%% Webinar %%sep%% %%sitename%%
Description: Join this NIQ webinar to see how manufacturers turn localization into action, driving better shelf execution with store-level precision.

Allow: https://nielseniq.com/global/en/news-center/2026/one-in-three-western-consumers-now-buy-products-discovered-on-social-platforms-as-ai-reshapes-commerce-according-to-niq/
Title: June Total Till Release - UK
Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending.

Allow: https://nielseniq.com/global/es/events/2026/cafe-and-insights/
Title: Café & Insights
Description: En un entorno donde las relaciones y la confianza marcan la diferencia, creemos que nada sustituye el valor de la presencialidad.

Allow: https://nielseniq.com/global/en/events/2026/nielseniq-en-electronics-and-home-argentina-2026/
Title: NielsenIQ en Electronic & Home Argentina 2026
Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector.

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-benelux-2026/
Title: Insight Summit Benelux 2026 - NIQ
Description: Sign up now for NIQ Insight Summit Benelux 2026 and transform complexity into unique business opportunities.

Allow: https://nielseniq.com/global/en/events/2026/webinar-unlock-growth-with-precision/
Title: Webinar: Unlock Growth with Precision
Description: National averages and regional views can mask what truly matters. The most valuable growth is happening at the micro-market level.

Allow: https://nielseniq.com/global/en/legal/niq-retail-audit-privacy-notice/
Title: NIQ Retail Audit Privacy Notice
Description: NIQ Retail Audit Privacy Notice Last changed: 23 June 2026 As the controller of personal data processed about you, (“NielsenIQ”, "NIQ," "we," or "us") is committed to protecting your privacy&hellip;

Allow: https://nielseniq.com/global/en/events/2026/summer-fancy-food-2026/
Title: NIQ at Summer Fancy Food 2026
Description: Discover Global/En/Events//Summer Fancy Food insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/en/news-center/2026/supermarket-growth-cools-after-end-of-may-heatwave-while-world-cup-fever-drives-surge-in-online-and-promotional-spending/
Title: June Total Till Release - UK
Description: ​​​​Supermarket growth cools after end of May heatwave while World Cup fever drives surge in online and promotional spending.

Allow: https://nielseniq.com/global/de/news-center/2026/niq-publikation-detailhandel-schweiz-2026/
Title: NIQ Detailhandel Publikation
Description: Learn about the Retail in Switzerland in 2025, focusing on sales figures and strategic adjustments by retailers.

Allow: https://nielseniq.com/global/en/events/2026/poland-ceo-dinner-2026/
Title: CEO Dinner 2026 - Poland
Description: The session will focus on practical approaches to evolving operating models, sharpening value creation, and identifying growth

Allow: https://nielseniq.com/global/ja/news-center/2026/%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%81%aa%e5%8b%95%e7%94%bb%e9%85%8d%e4%bf%a1%e5%b8%82%e5%a0%b4%e3%82%92%e6%a8%aa%e6%96%ad%e5%8f%af%e8%a6%96%e5%8c%96niq-gfk-japan%e3%80%81%e6%97%a5/
Title: 動画視聴データ分析サービスShowlabs提供開始 - NIQ
Description: NIQ/GfK Japanが日本市場に最適化した動画視聴データ分析サービス「Showlabs」を提供開始。グローバル動画配信市場の可視化を実現。

Allow: https://nielseniq.com/global/en/news-center/2026/niq-expands-geopurchase-audiences-globally-unlocking-growth-opportunities-for-marketers-in-poland-belgium-mexico-and-indonesia/
Title: NIQ Expands GeoPurchase Audiences Globally %%sep%% %%sitename%%
Description: NIQ (NYSE: NIQ) today announced the expansion of its GeoPurchase audiences into four countries, extending its purchase-based, geo-targeted audiences.

Allow: https://nielseniq.com/global/en/news-center/2026/restaurants-bounce-back-to-real-terms-at-home-sales-growth-in-may/
Title: At-home sales growth in May | NIQ
Description: Restaurants achieved their best organic growth in delivery and takeaway sales in 18 months in May, NIQ Hospitality at Home Tracker shows.

Allow: https://nielseniq.com/global/en/events/2026/consumer-goods-forum-2026-niq/
Title: NIQ at Consumer Goods Forum 2026 Vienna %%sep%% %%sitename%%
Description: The Consumer Goods Forum Global Summit 2026 will be held at the Austrian Center Vienna (ACV) in Vienna, Austria.25 June 2026

Allow: https://nielseniq.com/global/en/events/2026/agentic-commerce-is-here/
Title: %%title%% %%page%% %%sep%% Webinar %%sep%% %%sitename%%
Description: Join NielsenIQ and Advantage Solutions to explore the growing “speed gap” between consumer behavior and enterprise action.

Allow: https://nielseniq.com/global/en/news-center/2026/consumer-confidence-stay-at-23-in-june/
Title: Consumer Confidence June
Description: Consumer confidence declined in February amid rising concerns over inflation and household finances.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-ogury-collaborate-to-enhance-media-planning-and-audience-strategy-with-geopurchase-insights/
Title: NIQ & Ogury Collaborate to Enhance Media Planning and Audience Strategy
Description: NIQ (NYSE: NIQ), today announced a new collaboration with Ogury, the global AdTech company powered by Persona Intelligence.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-introduces-niq-cadence-a-compound-ai-operating-system-for-marketing-effectiveness/
Title: NIQ Introduces NIQ Cadence for Marketers' Needs %%sep%% %%sitename%%
Description: NielsenIQ (NYSE: NIQ) today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance.

Allow: https://nielseniq.com/global/de/news-center/2026/digitale-und-ki-gestutzte-kaufprozesse-pragen-den-osterreichischen-prestige-beauty-markt/
Title: Austria Beauty Retail Coverage %%page%% %%sep%% %%sitename%%
Description: Austria’s largest prestige beauty measurement combining online and in-store data in one trusted, unified market view.

Allow: https://nielseniq.com/global/de/news-center/2026/einzelhandelskaufkraft-in-europa-deutschland-unter-dem-durchschnitt-regionale-unterschiede-bleiben-gross/
Title: Einzelhandelskaufkraft in Europa
Description: Die Einzelhandelskaufkraft in Europa beträgt im Schnitt 6.714 Euro pro Einwohner; Deutschland liegt mit 6.226 Euro pro Kopf leicht darunter.

Allow: https://nielseniq.com/global/en/news-center/2026/retail-purchasing-power-in-europe-wide-gaps-persist-across-countries-and-regions/
Title: Retail purchasing power in Europe
Description: The average retail purchasing power across Europe amounts to 6,714 euros per capita, with Luxembourg topping the ranking at 12,518 euros.

Allow: https://nielseniq.com/global/en/news-center/2026/modest-may-for-hospitality-groups-as-consumers-keep-lid-on-spending/
Title: Modest May for Hospitality Groups | NIQ
Description: Britain’s leading hospitality groups grew their like-for-like sales by 0.4% in May, according to NIQ RSM Hospitality Business Tracker.

Allow: https://nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-delhi/
Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Delhi) 
Description: Growth in India isn’t slowing — it’s becoming harder to capture. Demand is fragmenting across consumers, channels, and occasions.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-mri-simmons-announce-expansion-of-relationship-with-cadent-to-power-advanced-audience-targeting/
Title: NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent
Description: NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers through the Cadent Platform.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-showlabs-in-japan-to-help-content-companies-understand-global-streaming-audiences/
Title: NIQ Launches Showlabs for Global Streaming Analysis
Description: NIQ  today announced the launch of Showlabs in Japan, a video viewing analytics solution designed to help better understand audience behavior

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-unlimitail-collaborate-to-deliver-the-next-generation-of-omnichannel-retail-media-insights-measurement-across-retailers-and-countries/
Title: NIQ and Unlimitail Collaboration on retail media
Description: NIQ and Unlimitail Collaborate to Deliver the next Generation of omnichannel Retail Media Insights & Measurement.

Allow: https://nielseniq.com/global/en/events/2026/find-your-next-growth-opportunity-before-your-competitors-do-mumbai/
Title: Find Your Next Growth Opportunity — Before Your Competitors Do (Mumbai) 
Description: Growth in India isn’t slowing — it’s becoming harder to capture. Join Us for an Exclusive Leadership Session

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-ahla-reveal-scale-of-beverage-growth-opportunities-in-u-s-hotels/
Title: NIQ and AHLA reveal beverage opportunities in US hotels- NIQ
Description: New study highlights rising domestic travel & strong in-hotel beverage demand, with soft drinks, coffee, and beer leading guest preferences

Allow: https://nielseniq.com/global/en/news-center/2026/cotto-wins-niqs-2026-founders-pitch-slam-securing-more-than-750000-growth-support/
Title: Cotto Wins NIQ’s 2026 Founders Pitch Slam
Description: Cotto named the 2026 champion. Won a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award.

Allow: https://nielseniq.com/global/en/news-center/2026/ai-driven-upgrade-cycle-expected-to-fuel-8-telecom-growth/
Title: AI-Driven Upgrade Cycle Expected to Fuel 8% Telecom Growth %%sep%% %%sitename%%
Description: NIQ today released its 2026 Smartphone Forecast showing that an AI-driven upgrade cycle is expected to fuel 8% growth in the global telecom sector in 2026.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-sets-launch-for-full-view-of-beauty-channel-and-introduces-amazon-3p-measurement/
Title: NIQ Sets Launch for Full View of Beauty Channel and Amazon 3P
Description: NIQ today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon 3P marketplace measurement in the U.S.

Allow: https://nielseniq.com/global/en/news-center/2026/unveils-six-new-ai-powered-capabilities-at-c360-executing-on-its-vision-for-agentic-commerce-ai-product-capabilities/
Title: NIQ (NYSE: NIQ) Unveils Six New AI-Powered Capabilities at C360, Executing on Its Vision for Agentic Commerce AI Product &amp; Capabilities
Description: New capabilities help organizations operationalize trusted market intelligence across enterprise AI environments and workflows, while preparing for the future of agentic commerce. SAN ANTONIO,&nbsp;June 9, 2026&nbsp;—&nbsp;NielsenIQ&nbsp;(NYSE: NIQ) today unveiled six&hellip;

Allow: https://nielseniq.com/global/en/news-center/2026/nielseniq-appoints-tire-industry-veteran-john-gamauf-as-senior-advisor-for-u-s-tire-industry-retail-panel/
Title: NIQ Appoints Tire Industry Veteran for Tire Industry Retail Panel
Description: NIQ today announced that beginning June 5th, 2026, John Gamauf has returned to NIQ as a senior advisor for the U.S. Tire Industry Retail Panel

Allow: https://nielseniq.com/global/en/events/2026/niq-indonesia-executive-summit-2026/
Title: NIQ Indonesia Executive Summit 2026
Description: This exclusive session will provide forward-looking perspectives on how shifts in Indonesia’s economic landscape are reshaping retail consumption.

Allow: https://nielseniq.com/global/th/legal/niq-bases-ai-product-developer-privacy-notice/
Title: NIQ BASES AI Product Developer Privacy Notice
Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/kr/legal/niq-bases-ai-product-developer-privacy-notice/
Title: NIQ BASES AI Product Developer Privacy Notice
Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/es/events/2026/permacrisis-en-ecuador-guayaquil/
Title: Permacrisis en Ecuador, EDICIÓN GUAYAQUIL:
Description: Permacrisis en Ecuador - NIQ: Descubre cómo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo.

Allow: https://nielseniq.com/global/en/events/2026/niq-en-electronic-homes-mx-2026/
Title: NIQ en Electronic Homes Mx 2026
Description: Es un espacio diseñado para generar nuevas alianzas, descubrir productos innovadores y fortalecer su red comercial dentro de este sector.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-product-intelligence-expands-with-new-gdsn-capability-to-deliver-a-single-product-record-across-supply-chain-and-agentic-commerce-ecosystems/
Title: NIQ Product Intelligence Expands with New GDSN Capability %%sep%% %%sitename%%
Description: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN)

Allow: https://nielseniq.com/global/en/news-center/2026/deliveries-rise-takeaways-fall-to-leave-restaurants-at-home-sales-static-in-april/
Title: Deliveries rise, takeaways fall in April  
Description: Britain’s top restaurant groups achieved modest year-on-year growth of 1.5% in delivery and takeaway sales in April, the NIQ reveals.

Allow: https://nielseniq.com/global/en/beauty-e-commerce-2026-the-new-rules-of-growth-file/
Title: Beauty E-commerce 2026: The new rules of growth - NIQ
Description: Explore the future of Beauty E-commerce 2026 and discover trends shaping the industry in the coming years.

Allow: https://nielseniq.com/global/en/events/2026/2026-c360-breakout-sessions/
Title: 2026 C360 Breakout Sessions | NIQ
Description: C360 2026 brings industry leaders together to discuss innovation, data and the future of consumer insights.

Allow: https://nielseniq.com/global/en/events/2026/wearables-market-dynamics-growth-opportunities-for-oura/
Title: Wearables Market Dynamics &amp; Growth Opportunities for ŌURA
Description: You are invited to attend this exclusive, expert-led master session, co-presented by NielsenIQ and Oura Health

Allow: https://nielseniq.com/global/en/news-center/2026/niq-named-2026-retail-consumer-goods-snowflake-product-partner-of-the-year/
Title: NIQ Wins 2026 Snowflake Partner of the Year %%sep%% %%sitename%%
Description: Award recognizes NIQ’s scalable commerce intelligence, data enrichment, and measurement solutions built on Snowflake’s AI Data Cloud

Allow: https://nielseniq.com/global/de/events/2026/niq-business-breakfast-ifa-2026/
Title: NIQ Business Breakfast IFA 2026
Description: Join us on 5 September at IFA 2026 in Berlin for learning about the latest trends and opportunities in the TCG market.

Allow: https://nielseniq.com/global/en/news-center/2026/foodservice-price-inflation-edges-up-as-global-energy-pressures-intensify/
Title: Foodservice Price Index
Description: Food and drink prices in the hospitality sector rose by 0.2% month-on-month in April, Foodservice Price Index reveals.

Allow: https://nielseniq.com/global/en/products/niq-agentic-commerce-tracker/
Title: NIQ Agentic Commerce Tracker
Description: Explore Agentic Commerce and how AI influences consumer purchasing decisions in the evolving digital landscape.

Allow: https://nielseniq.com/global/es/events/2026/evento-ecommerce-unlocked-mexico/
Title: E-commerce Unlocked
Description: Evento a líderes del e-commerce de la industria y retail. Explore las tendencias del canal online y Agentic Commerce.

Allow: https://nielseniq.com/global/pt/events/2026/evento-ecommerce-unlocked/
Title: E-commerce Unlocked
Description: Evento a líderes de e-commerce da indústria e varejo. Explore as tendências do canal online e Agentic Commerce.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-connected-content-to-power-ai-driven-commerce/
Title: NIQ Launches Connected Content to Power AI-Driven Commerce
Description: New solution structures fragmented product data to power AI-driven discovery, recommendations, and agentic commerce.

Allow: https://nielseniq.com/global/en/solutions/connected-content/
Title: %%title%% %%sep%% %%sitename%%
Description: Turn fragmented product and consumer data into connected intelligence that powers discovery, smarter decisions, and commerce growth.

Allow: https://nielseniq.com/global/en/legal/privacy/consumer-panel-services-privacy-notice/
Title: Consumer Panel Services Privacy Notice
Description: NIQ CONSUMER PANEL SERVICES PRIVACY NOTICE June 1, 2026 For decades, NIQ has set the standard for global market and consumer insight research, using representative population samples to inform our&hellip;

Allow: https://nielseniq.com/global/en/events/2026/gen-alphas-world-understanding-the-beauty-consumers-of-tomorrow/
Title: Gen Alpha’s: Understanding the Beauty Consumers of Tomorrow
Description: Explore Gen Alpha’s impact on beauty with new NIQ insights—discover their values, expectations, and how brands can win with the next generation of consumers.

Allow: https://nielseniq.com/global/fr/events/2026/c-suite-club-2026/
Title: C-Suite Club 2026 - AI for Impact | NIQ
Description: Soirée Insights et Networking exclusive réunissant enseignes et marques leaders du marché Grande conso et Tech-Durables

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-india/
Title:  Insight Summit – India 
Description: Join NIQ India Insights Summit to explore the future of consumer behavior, commerce, AI, and innovation - designed for leaders navigating growth in a rapidly evolving market.

Allow: https://nielseniq.com/global/en/events/2026/gondola-day-2026/
Title: Gondola Day 2026: Insights on Consumer Trends
Description: Explore key insights from Gondola Day 2026. Stay updated on how consumer behavior is evolving with AI and social trends.

Allow: https://nielseniq.com/global/fr/events/2026/conference-shopper-oct-2026/
Title: Conférence Shopper - Oct.2026 | NIQ
Description: Connaissez-vous vraiment vos cibles Shoppers? Rendez-vous en octobre prochain pour explorer tout le potentiel d'une audience clé en PGC FLS

Allow: https://nielseniq.com/global/fr/events/2026/inspiration-lunch-2026/
Title: Inspiration Lunch Paris 2026 | NIQ
Description: 5ème édition de notre déjeuner exclusif sur le thème "Insights, Innovation & IA for Impact" organisé au Windo Skybar

Allow: https://nielseniq.com/global/en/events/2026/decoding-the-fashion-e-commerce-market-in-2026/
Title: Decoding the fashion e-commerce market in 2026 
Description: Europe’s fashion e-commerce market is entering a new chapter. Ultra-fast fashion, social commerce, and AI-powered discovery are reshaping online shopping.

Allow: https://nielseniq.com/global/en/events/2026/quirks-nyc-2026/
Title: Quirks NYC 2026 %%sep%% %%sitename%%
Description: Join us at Quirks NY 2026 to discuss how NIQ can help your brand reach its full potential. Book time with our experts at the NIQ booth

Allow: https://nielseniq.com/global/en/events/2026/emerce-e-commerce-live-2026/
Title: Emerce E-Commerce Live! 2026 | NIQ
Description: Download the content of the presentation 'E‑commerce in 2026 & beyond' of Jeroen Blank and Niek van Leeuwen at Emerce E-commerce Live!

Allow: https://nielseniq.com/global/en/events/2026/iddba-2026/
Title: PowerUp your Retailer Meetings at IDDBA with NIQ
Description: IDDBA 2026 - NIQ is heading to IDDBA! Visit our booth to explore cutting-edge insights and power up your retailer meetings.

Allow: https://nielseniq.com/global/en/news-center/2026/trust-and-experience-are-reshaping-prestige-beauty-retail-niq-finds/
Title: Trust and Experience Are Reshaping Prestige Beauty Retail, NIQ Finds
Description: NIQ a global leader in consumer intelligence, today released new findings showing that trust, emotional engagement, and seamless shopping experiences are increasingly shaping how U.S. consumers choose where to shop for prestige beauty.

Allow: https://nielseniq.com/global/ro/legal/niq-bases-ai-product-developer-privacy-notice/
Title: NIQ BASES AI Product Developer Privacy Notice
Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/es-latam/legal/niq-bases-ai-product-developer-privacy-notice/
Title: NIQ BASES AI Product Developer Privacy Notice
Description: Discover Global/En/Legal/Niq Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/en/events/2026/nielseniq-at-cannes-lions-2026/
Title: NIQ at Cannes 2026
Description: NIQ at Cannes 2026: Join the NIQ team at Cannes 2026. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/weak-sentiment-and-cool-weather-slow-post-easter-growth-ahead-of-potential-world-cup-uplift/
Title: Weak sentiment and cool weather slow post-Easter growth ahead of potential World Cup uplift
Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/before-the-rush-predictive-strategies-for-black-friday-2026/
Title: Before the Rush: Predictive Strategies for Black Friday 2026
Description: Forecast earlier, plan smarter for Peak Season 2026. Join NIQ experts to uncover demand, pricing and margin strategies before Black Friday.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-survey-groups-to-connect-consumer-sentiment-with-real-purchase-behavior/
Title: NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior 
Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution 

Allow: https://nielseniq.com/global/en/info/the-new-premium-india-is-emerging-elsewhere/
Title: The new premium India is emerging elsewhere. 
Description: India’s next premium smartphone growth markets are emerging beyond the traditional metro strongholds.  Cities like Raipur, Mysore, Varanasi, Pondicherry, Bhiwandi and Nanded are increasingly reshaping where premium demand is accelerating offline.  This reflects a broader structural shift in how premium demand is evolving across India - one that requires a more connected view of the market.

Allow: https://nielseniq.com/global/pt/solutions/marketing-mix-modeling/
Title: Marketing Mix Modeling
Description: Marketing Mix Modeling - NIQ: Simplifique a eficácia da mídia e maximize cada investimento em marketing. Explore a NIQ.

Allow: https://nielseniq.com/global/es/solutions/marketing-mix-modeling/
Title: Marketing Mix Modeling
Description: Marketing Mix - NIQ: Optimice la efectividad de los medios y haga que cada inversión en marketing cuente. Descubra NIQ.

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-switzerland-2026/
Title: Insight Summit Switzerland 2026
Description: Join us for the Insight Summit Switzerland 2026 to discover key market opportunities and strategies for sustainable growth.

Allow: https://nielseniq.com/global/de/news-center/2026/konsumklima-sinkflug-vorerst-gestoppt/
Title: ​​Konsumklima: Sinkflug vorerst gestoppt​
Description: Das Konsumklima in Deutschland verschlechtert sich weiter durch wirtschaftliche Unsicherheit und Kaufzur�ckhaltung.

Allow: https://nielseniq.com/global/en/legal/evolve-app-privacy-notice/
Title: Evolve app privacy notice
Description: Leverage detailed consumer data insights from NielsenIQ to drive smarter decisions and accelerate business growth.

Allow: https://nielseniq.com/global/en/news-center/2026/consumer-confidence-up-two-points-in-may-to-23/
Title: ​​​​Consumer confidence up two points in May to -23​ 
Description: Consumer confidence declined in February amid rising concerns over inflation and household finances.

Allow: https://nielseniq.com/global/en/events/2026/brand-trust-ai-recalibrating-consumer-purchase-decisions/
Title: Brand Trust &amp; AI: Recalibrating Consumer Purchase Decisions 
Description: Vietnam FMCG 2026 insights: decode consumer shifts, retail dynamics and how data powers smarter decisions to drive confident, sustainable growth.

Allow: https://nielseniq.com/global/kr/solutions/market-measurement/agentic-commerce/
Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ
Description: Discover NIQ AI in ecommerce solutions & agentic commerce intelligence with trusted data, product discovery, measurement, & AI-powered insights.

Allow: https://nielseniq.com/global/de/news-center/2026/der-neue-gatekeeper-beim-einkauf-die-ki-entscheidet-zunehmend-mit/
Title: ​​Der neue Gatekeeper beim Einkauf: die KI entscheidet zunehmend mit ​​
Description: Optimize pricing and promotions with expert strategies to boost profits and sales performance with NielsenIQ now.

Allow: https://nielseniq.com/global/es-eu/news-center/2026/el-gasto-total-en-bienes-de-gran-consumo-crecio-un-56-en-el-primer-trimestre-de-este-ano-segun-niq/
Title: El gasto total en bienes de gran consumo creció un 5,6% en el primer trimestre de este año, según NIQ  
Description: A pesar de que en este periodo comenzaron las tensiones geopolíticas, no se han observado alzas significativas de precio, aunque sí un pico de acaparamiento.      Madrid, 21 de mayo de 2026. El sector del gran consumo en nuestro país continúa con&hellip;

Allow: https://nielseniq.com/global/en/events/2026/the-adaptive-paradigm-competing-in-an-inflationary-and-ai-powered-marketplace/
Title: The Adaptive Paradigm: Competing in an Inflationary and AI-Powered Marketplace
Description: Explore how inflation is reshaping Filipino consumers and learn data-driven, AI-powered strategies to optimize pricing, promotions, and growth in 2026.

Allow: https://nielseniq.com/global/en/events/2026/niq-digital-advisory-council-17-edizione-2026/
Title: Digital Advisory Council Italy 17° edizione | NIQ
Description: Pronto a rivoluzionare il tuo e-commerce? Partecipa all'edizione 2026 del Digital Advisory Council di NIQ il prossimo 16 giugno

Allow: https://nielseniq.com/global/en/news-center/2026/rising-costs-and-rain-hold-down-hospitality-spending-in-april/
Title: Rising costs and rain hold down hospitality spending in April
Description: Dismal weather and cautious spending stunted managed hospitality groups’ growth in February, the latest NIQ RSM Hospitality Business Tracker reveals.

Allow: https://nielseniq.com/global/en/news-center/2026/contract-caterers-cook-up-double-digit-growth-in-strong-first-quarter-of-2026/
Title: Contract caterers cook up double-digit growth in strong first quarter of 2026
Description: Britain’s leading contract caterers have started 2026 with inflation-beating sales growth, the latest Contract Catering Tracker reveals.

Allow: https://nielseniq.com/global/de/news-center/2026/umsatz-im-osterreichischen-lebensmittel-und-drogeriefachhandel-wachst-auf-321-milliarden-euro-geschaftsanzahl/
Title: Umsatz im österreichischen Lebensmittel- und Drogeriefachhandel wächst auf 32,1 Milliarden Euro
Description: Learn about the growth in AT consumer shopping habits in 2025, highlighting key figures in food retail and drugstore sectors.

Allow: https://nielseniq.com/global/it/news-center/2026/linkontro-2026-in-un-contesto-di-bassa-fedelta-ogni-visita-e-un-momento-competitivo-a-vincere-la-precisione-assortimentale/
Title: Linkontro 2026 – In un contesto di bassa fedeltà, ogni visita è un momento competitivo: a vincere la precisione assortimentale  
Description: I vincitori dell'11ª edizione saranno annunciati il 14 aprile negli Studi Rai di via Mecenate a Milano.

Allow: https://nielseniq.com/global/en/events/2026/oslo-2026-spaceman-and-shelf-insights/
Title: Oslo 2026 Spaceman and Shelf Insights
Description: Oslo 2026 Spaceman and Shelf Insights - NIQ: Explore shelf optimization and retail space insights at. Explore NIQ.

Allow: https://nielseniq.com/global/ja/solutions/market-measurement/agentic-commerce/
Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ
Description: ??????? NIQ ??? agentic commerce ? ecommerce ???????? ???????? AI-??????? ? ???????? ????????? ?????.

Allow: https://nielseniq.com/global/ru/solutions/market-measurement/agentic-commerce/
Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ
Description: Решения NIQ для agentic commerce и ecommerce помогают получать AI-инсайты и улучшать аналитику рынка.

Allow: https://nielseniq.com/global/pt/solutions/market-measurement/agentic-commerce/
Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ
Description: Descubra soluções de IA e agentic commerce da NIQ para ecommerce, medição de mercado e insights avançados.

Allow: https://nielseniq.com/global/it/news-center/2026/niq-a-linkontro-meno-italiani-piu-valore-come-cambiano-consumi-e-famiglie/
Title: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie  
Description: NIQ a Linkontro: meno italiani, più valore. Come cambiano consumi e famiglie - NIQ: NIQ esplora. Scopri NIQ.

Allow: https://nielseniq.com/global/it/news-center/2026/niq-a-linkontro-il-2026-nella-grande-distribuzione-e-lanno-delle-scelte/
Title: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte
Description: NIQ a Linkontro: il 2026 nella Grande Distribuzione è l’anno delle scelte - NIQ: NIQ analizza le sfide. Scopri NIQ.

Allow: https://nielseniq.com/global/tr/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: Baca pemberitahuan privasi NielsenIQ untuk. Explore NIQ.

Allow: https://nielseniq.com/global/pt/products/bases-ai-screener/
Title: BASES AI Screener
Description: Leve o poder da IA para as etapas iniciais da sua jornada de inovação com o BASES AI Screener da NIQ.

Allow: https://nielseniq.com/global/es/products/bases-ai-screener/
Title: BASES AI Screener
Description: Impulsa el poder de la IA en las primeras etapas de tu proceso de innovación con BASES AI Screener de NIQ.

Allow: https://nielseniq.com/global/it/solutions/market-measurement/agentic-commerce/
Title: IA per l’e‑commerce e il commercio agentico | NIQ
Description: Scopri le soluzioni di IA di NIQ per l’e‑commerce e il commercio agentico, con dati affidabili, scoperta dei prodotti, misurazione e insight basati sull’IA.

Allow: https://nielseniq.com/global/de/solutions/market-measurement/agentic-commerce/
Title: KI für E‑Commerce & agentischen Handel | NIQ
Description: Entdecken Sie die KI‑Lösungen von NIQ für E‑Commerce und agentischen Handel – mit vertrauenswürdigen Daten, Produktsuche, Messung und KI‑gestützten Insights.

Allow: https://nielseniq.com/global/fr/solutions/market-measurement/agentic-commerce/
Title: IA pour l’e‑commerce et le commerce agentique | NIQ
Description: Discover AI-powered eCommerce solutions with reliable data, product insights, and analytics from NielsenIQ.

Allow: https://nielseniq.com/global/es/solutions/market-measurement/agentic-commerce/
Title: IA para Ecommerce y Comercio Agéntico | NIQ
Description: Discover AI-driven eCommerce solutions with analytics, insights, and reliable data to drive growth strategies.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-announces-first-quarter-2026-results-that-exceed-expectations/
Title: NIQ Announces First Quarter 2026 Results That Exceed Expectations 
Description: NIQ a leading global consumer intelligence company, today announced financial results for the first quarter ended March 31, 2026.

Allow: https://nielseniq.com/global/en/events/2026/niq-brand-media-business-breakfast-june-10-2026/
Title: NIQ Brand &amp; Media Business Breakfast &#8211; June 10, 2026 
Description: NIQ Brand & Media Business Breakfast - June 10, 2026 - NIQ: Join NIQ�s Brand & Media Business. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/geopolitical-shocks-threaten-severe-inflation-after-foodservice-prices-dip-in-march/
Title: Geopolitical shocks threaten severe inflation after foodservice prices dip in March  
Description: Geopolitical shocks threaten severe inflation after foodservice prices dip in March - NIQ: Food and. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/ceo-event-dubai-uae-2026/
Title: Rearchitecting Growth Strategies - CEO Event
Description: CEO Event Dubai, UAE 2026 - NIQ: Exclusive CSuite CEO event in Dubai exploring growth strategies in a. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/beauty-e-commerce-2026-the-new-rules-of-growth/
Title: Beauty E-commerce 2026: The New Rules of Growth 
Description: Beauty E-commerce 2026: The New Rules of Growth - NIQ: Explore India’s beauty market outlook for 2026. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/winning-share-of-throat-the-on-premise-opportunity-in-india/
Title: Winning Share of Throat: The On‑Premise Opportunity in India 
Description: Winning Share of Throat: The On‑Premise Opportunity in India - NIQ: India's beverage industry is at. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/snackonomics-4-0/
Title: Snackonomics 4.0
Description: Snackonomics 4.0 - NIQ: Join Snackonomics 4.0, a two-part webinar series exploring the future of snacking. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/mri-simmons-launches-streaming-local-study-to-unlock-deeper-consumer-insights-across-205-u-s-markets/
Title: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Markets
Description: MRI-Simmons Launches Streaming + Local Study to Unlock Deeper Consumer Insights Across 205 U.S. Explore NIQ.

Allow: https://nielseniq.com/global/en/solutions/technology/
Title: AI Data Platform for Business: Growth, Intelligence & Decisions
Description: Discover how NIQ’s AI-data platform connects trusted data, business context, and AI-powered tools to help teams move faster and make better decisions.

Allow: https://nielseniq.com/global/en/solutions/platforms/
Title: AI Workflow Automation for Business Decisions & Processes
Description: Discover how AI workflow automation helps teams move from manual analysis to faster decisions, smarter execution, and better business outcomes.

Allow: https://nielseniq.com/global/en/news-center/2026/draft-beer-beats-packaged-in-us-on-premise-as-consumers-chase-better-flavor-and-value/
Title: Draft beer beats packaged in US On-Premise as consumers chase better flavor and value 
Description: Draft beer outperformed packaged beer in US venues as consumers prioritized taste, quality and value.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-the-cpg-guys-podcast-total-market-measurement/
Title: Total Market Measurement with NielsenIQ & The CPG Guys Podcast
Description: Total Market Measurement with NielsenIQ & The CPG Guys Podcast: The CPG Guys are joined by Kim Cox. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/mri-simmons-and-experian-expand-collaboration-to-bring-research-based-audiences-to-experians-data-marketplace/
Title: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data Marketplace
Description: MRI-Simmons and Experian Expand Collaboration to Bring Research-Based Audiences to Experian’s Data. Explore NIQ.

Allow: https://nielseniq.com/global/en/solutions/data-and-connectivity/
Title: Data Foundation for AI: Trusted Data for Better Decisions %%sep%% %%sitename%%
Description: Discover how NIQ’s data foundation powers AI-ready data, governance, integration, and trusted intelligence for confident business decisions.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-gocxm-launch-motivations-iq-helping-brands-decode-the-why-behind-consumer-behavior/
Title: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the &#8220;why&#8221; Behind Consumer Behavior
Description: NIQ and GOcxm Launch Motivations IQ, Helping Brands Decode the "why" Behind Consumer Behavior - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-brandbank-and-rangeme-advance-wellness-product-discovery/
Title: NIQ Brandbank and RangeMe Advance Wellness Product Discovery
Description: NIQ Brandbank and RangeMe Advance Wellness Product Discovery - NIQ: NielsenIQ today announced an. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-ai-powered-platform-to-help-brands-test-pricing-decisions-before-they-go-to-market/
Title: NIQ Launches AI-Powered Platform to Help Brands Test Pricing Decisions Before They Go to Market 
Description: New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution 

Allow: https://nielseniq.com/global/en/news-center/2026/hisense-delivers-38-sales-uplift-in-westerneurope-markets-with-niqs-ai-powered-market-intelligence/
Title: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence  
Description: Hisense delivers 38% sales uplift in Western Europe markets with NIQ’s AI-powered market intelligence. Explore NIQ.

Allow: https://nielseniq.com/global/fr/news-center/2026/une-etude-nielseniq-revele-de-nouvelles-regles-du-commerce-lia-commence-a-decider-de-ce-que-les-consommateurs-achetent/
Title: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que les consommateurs achètent  
Description: ​​Une étude NielsenIQ révèle de nouvelles règles du commerce : l’IA commence à décider de ce que. Découvrez NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/42-of-consumers-now-use-ai-tools-to-shop-niq-data-shows/
Title: 42% of Consumers Now Use AI Tools to Shop, NIQ Data Shows 
Description: New research reveals how AI is influencing product discovery, comparison, and selection, offering early insight into the behaviors behind agentic commerce.

Allow: https://nielseniq.com/global/en/events/2026/niq-expo-antad-2026/
Title: NIQ Expo ANTAD 2026
Description: NIQ Expo ANTAD 2026 - NIQ: Join NielsenIQ at Expo ANTAD 2026 to explore retail trends, innovation and. Explore NIQ.

Allow: https://nielseniq.com/global/en/products/price-promo-optimizer/
Title: Price &amp; Promo Optimizer
Description: Optimize pricing and trade promotions with NIQ Price & Promo Optimizer. Simulate scenarios, protect margins, and book a demo today.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-research-reveals-new-rules-of-commerce-ai-agents-are-beginning-to-decide-what-consumers-buy/
Title: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy
Description: NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/global-beauty-edit-executive-brief-april-2026-2/
Title: Global Beauty Edit Executive Brief April 2026
Description: Global Beauty Edit Executive Brief April 2026 - NIQ: NielsenIQ is your home for complete consumer. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-ulta-beauty-announce-strategic-data-sharing-collaboration/
Title: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration 
Description: NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration - NIQ: Chicago, April 30, 2026 —. Explore NIQ.

Allow: https://nielseniq.com/global/de/news-center/2026/besser-als-neu-refurbished-produkte-gewinnen-spurbar-an-marktanteil/
Title: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil  
Description: ​​Besser als neu? Refurbished-Produkte gewinnen spürbar an Marktanteil - NIQ. Jetzt entdecken.

Allow: https://nielseniq.com/global/en/news-center/2026/restaurants-at-home-growth-below-inflation-in-march-as-consumers-count-their-costs/
Title: Restaurants&#8217; at-home growth below inflation in March as consumers count their costs
Description: Restaurants' at-home growth below inflation in March as consumers count their costs - NIQ: British. Explore NIQ.

Allow: https://nielseniq.com/global/de/news-center/2026/niq-markt-monitor-schweiz-1-quartal-2026/
Title: NIQ Markt Monitor Schweiz 1. Quartal 2026
Description: NIQ Markt Monitor Schweiz 1. Quartal 2026 - NIQ: Explore the latest developments in the Swiss DIY. Jetzt entdecken.

Allow: https://nielseniq.com/global/en/events/2026/beyond-the-tread-europe-decoding-q1-2026-tyre-market-signals-and-what-comes-next/
Title: Beyond the Tread Europe: Decoding Q1 2026 Tyre Market Signals and What Comes Next 
Description: In this  webinar, we will provide a clear, data-driven overview of the latest developments in the European tire and automotive markets, focusing on Q1 2026 performance and emerging trends.

Allow: https://nielseniq.com/global/es/events/2026/desayuno-antad/
Title: Desayuno ANTAD
Description: Desayuno ANTAD - NIQ: Acompáñanos en un desayuno exclusivo en Guadalajara, México, el 21 de mayo a las. Descúbrelo.

Allow: https://nielseniq.com/global/en/events/2026/pricing-power-in-gaming-what-gamer-choice-reveals-about-willingness-to-pay/
Title: Pricing Power in Gaming |
Description: Learn how gamer choice shapes pricing power. Discover what willingness to pay reveals about demand, competition, and launch risk.

Allow: https://nielseniq.com/global/en/events/2026/why-forecasting-accuracy-is-a-c-suite-growth-risk-discipline/
Title: Why Forecasting Accuracy is a C-Suite Growth &amp; Risk Discipline
Description: Accurate forecasting is now a C-suite discipline. Learn how demand-based forecasting reduces risk and drives sustainable innovation growth.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-precision-solutions-to-transform-localized-growth-strategies/
Title: NIQ Launches Precision Solutions to Transform Localized Growth Strategies 
Description: New integrated solution combines AI-enabled analytics with NIQ’s data assets to help brands and retailers drive targeted, measurable growth

Allow: https://nielseniq.com/global/en/news-center/2026/spending-stalls-post-easter-as-shoppers-anticipate-summer-deals/
Title: Spending stalls post-Easter as shoppers anticipate summer deals
Description: Spending stalls post-Easter as shoppers anticipate summer deals - NIQ: Total Till sales at UK. Explore NIQ.

Allow: https://nielseniq.com/global/nl/news-center/2026/suikertaks-zet-koopgedrag-op-scherp-consument-kiest-bewuster-en-let-meer-op-prijs/
Title: Suikertaks zet koopgedrag op scherp: consument kiest bewuster en let meer op prijs
Description: Suikervrije producten winnen snel terrein in Nederlandse supermarkten en een voorgenomen suikertaks zal deze ontwikkeling verder versnellen.

Allow: https://nielseniq.com/global/en/events/2026/activate-peru-con-spsa/
Title: Activate Perú con SPSA
Description: En este evento de lanzamiento para Perú se presentará cómo Super Food Holding RADAR by NIQ se integra al ecosistema de Super Food Holding S.A, la cadena de supermercados más grande del país, y empresa 100% de capital peruano y parte del Grupo Intercorp, permitiendo una toma de decisiones más alineada a la operación real del mercado.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-announces-programming-and-keynote-speakers-for-annual-c360-conference/
Title: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference 
Description: NIQ Announces Programming and Keynote Speakers for Annual C360 Conference - NIQ: This year’s event. Explore NIQ.

Allow: https://nielseniq.com/global/es/events/2026/liderazgo-en-resiliencia-como-prosperar-ante-cambios-permanentes/
Title: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes
Description: Liderazgo en resiliencia: Cómo prosperar ante cambios permanentes - NIQ: Te invitamos a acompañarnos. Descúbrelo.

Allow: https://nielseniq.com/global/en/news-center/2026/hospitality-loses-three-sites-a-day-in-tough-first-quarter-of-2026/
Title: Hospitality loses three sites a day in tough first quarter of 2026
Description: Britain’s hospitality sector lost three venues a day during a difficult first quarter marked by rising pressures.

Allow: https://nielseniq.com/global/it/news-center/2026/niq-analizza-le-performance-di-tiktok-shop-a-un-anno-dal-lancio-in-italia/
Title: NIQ analizza le performance di TikTok  Shop a un anno dal lancio in Italia 
Description: NIQ analizza le performance di TikTok Shop a un anno dal lancio in Italia - NIQ: NIQ analizza trend. Scopri NIQ.

Allow: https://nielseniq.com/global/es-eu/news-center/2026/salud-comodidad-y-comercio-electronico-niq-revela-los-10-factores-impulsores-del-mercado-alimentario-espanol-en-2026/
Title: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado alimentario español en 2026 
Description: Salud, comodidad y comercio electrónico: NIQ revela los 10 factores impulsores del mercado. Explore NIQ.

Allow: https://nielseniq.com/global/de/news-center/2026/konsumklima-im-sinkflug/
Title: ​​Konsumklima im Sinkflug​
Description: ​​Konsumklima im Sinkflug​ - NIQ: Nürnberg, 19. Dezember 2025 – Am Jahresende zeigt sich die. Jetzt entdecken.

Allow: https://nielseniq.com/global/en/events/2026/how-health-regulation-and-longevity-are-reshaping-canadian-fmcg-demand/
Title: How Health, Regulation, and Longevity are Reshaping Canadian FMCG Demand
Description: Data‑driven webinar on Canadian health and wellness trends—front‑of‑pack labels, gut health, and healthy aging linked to real buying behaviour.

Allow: https://nielseniq.com/global/en/events/2026/health-on-the-shelf-western-europe-webinar/
Title: Webinar: Health on the Shelf
Description: Join our webinar to discover what product attributes matter the most to European Consumers in the FMCG Industry.

Allow: https://nielseniq.com/global/cs/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-insights-asia-pacific-consumers-redefine-value-amid-ongoing-uncertainty/
Title: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty
Description: NIQ Insights: Asia Pacific Consumers Redefine Value Amid Ongoing Uncertainty - NIQ: With uncertainty. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/restaurants-return-to-growth-in-march-but-hospitalitys-cost-fears-mount/
Title: Restaurants return to growth in March but hospitality&#8217;s cost fears mount 
Description: Restaurants returned to growth in March despite rising operational costs and cautious consumer spending.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-intage-partner-to-expand-retail-measurement-across-japan-and-global-markets/
Title: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets
Description: NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets - NIQ: Through. Explore NIQ.

Allow: https://nielseniq.com/global/sv/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/from-ownership-to-intention-how-car-buying-is-changing-in-eastern-europe-turkiye/
Title: How Car Buying is Changing in Eastern Europe & Türkiye
Description: Today’s auto consumer is undergoing rapid change, from rising used car demand to evolving ownership patterns and declining brand loyalty.

Allow: https://nielseniq.com/global/en/news-center/2026/consumer-confidence-score-down-four-points-in-april-to-25/
Title: ​​​​​​Consumer confidence score down four points in April to -25
Description: Consumer confidence dropped sharply in April as financial pressures and economic uncertainty intensified.

Allow: https://nielseniq.com/global/sk/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-commerce-lab-to-build-the-data-and-measurement-layer-for-ai-driven-commerce/
Title: NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce
Description: NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. 

Allow: https://nielseniq.com/global/en/solutions/market-measurement/agentic-commerce/
Title: AI in Ecommerce & Agentic Commerce Solutions | NIQ
Description: Discover NIQ AI in ecommerce solutions & agentic commerce intelligence with trusted data, product discovery, measurement, & AI-powered insights.

Allow: https://nielseniq.com/global/en/news-center/2026/online-grocery-sales-power-omnichannel-growth-as-market-poised-to-reach-452-billion-by-2028/
Title: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028
Description: Online Grocery Sales Power Omnichannel Growth as Market Poised to Reach $452 Billion by 2028 - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/products/precision-solutions/
Title: Precision Solutions 
Description: End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions. 

Allow: https://nielseniq.com/global/en/events/2026/from-complex-to-connected-making-commerce-data-ai-ready/
Title: From Complex to Connected: Making Commerce Data AI‑Ready 
Description: From Complex to Connected: Making Commerce Data AI‑Ready - NIQ: Now available on demand, this. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-stirista-announce-collaboration-to-advance-privacy-safe-audience-solutions/
Title: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions 
Description: NIQ and Stirista Announce Collaboration to Advance Privacy-Safe Audience Solutions - NIQ: Through the. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/the-new-shape-of-shopping-agentic-commerce-path-to-purchase/
Title: Webinar | Agentic Commerce Transforms the Path to Purchase
Description: Webinar | Agentic Commerce Transforms the Path to Purchase: Learn how agentic commerce is creating a. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-austria-2026/
Title: Insight Summit Austria 2026
Description: Join us for the Insight Summit Austria 2026 to discover key market opportunities and strategies for sustainable growth.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-brandbank-and-prodx-unite-to-advance-retail-personalization/
Title: NIQ Brandbank and Prodx Unite to Advance Retail Personalization 
Description: NIQ Brandbank and Prodx Unite to Advance Retail Personalization - NIQ: As retailers face growing. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/sweets-and-snacks-2026/
Title: Sweets &amp; Snacks 2026
Description: Meet NIQ at the 2026 Sweets & Snacks show and hear from our experts on the data, trends, and strategies driving category success.

Allow: https://nielseniq.com/global/zh/legal/niq-bases-ai-product-developer-privacy-notice/
Title: NIQ BASES AI Product Developer Privacy Notice
Description: Discover NIQ Bases Ai Product Developer Privacy Notice insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/en/events/2026/strategic-analytics-insights-techanddurables-fringe-festival-london-2026/
Title: Strategic Analytics &amp; Insights T&amp;D Fringe Festival London 2026
Description: Immersive event designed for T&D leaders who want to rethink how growth is built across innovation, brand, media, pricing and analytics

Allow: https://nielseniq.com/global/es/events/2026/insight-summit-espana-2026/
Title: Insight Summit España 2026 %%page%% %%sep%% %%sitename%%
Description: Inscríbete ahora para el Insight Summit España 2026 y transforma la complejidad en oportunidades de negocio únicas.

Allow: https://nielseniq.com/global/en/events/2026/webinar-find-new-routes-to-demand-penetration-and-sustainable-growth/
Title: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision.
Description: Webinar: Find Your Pathway to Growth. Why category dynamics should shape every growth decision. . Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/event-finding-the-next-big-growth-driver/
Title: Finding the Next Big Growth Driver -SA&amp;I Nuremberg
Description: Join us on May 19th in our NIQ Nuremberg office for Finding the Next Big Growth Driver: Supercharge Ideation for Bigger and Better innovations

Allow: https://nielseniq.com/global/fi/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/ceb/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/my/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/bn/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/as/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/es/events/2026/permacrisis-en-ecuador/
Title: Permacrisis en Ecuador
Description: Permacrisis en Ecuador - NIQ: Descubre c�mo la permacrisis impacta el consumo y retail en Ecuador. Descúbrelo.

Allow: https://nielseniq.com/global/en/events/2026/niq-brandbank-at-gs1-connect-2026/
Title:  NIQ Brandbank at GS1 Connect 2026
Description: NIQ Brandbank at GS1 Connect 2026 - NIQ: Meet NIQ Brandbank at GS1 Connect and discover how the NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/products/supply-chain-analytics-update/
Title: Supply chain analytics UPDATE
Description: Supply Chain Analytics From forecast to shelf - diagnose, predict, and collaboratively activate to maximize availability and sales. See a demo Products / Supply Chain Analytics Products Get in touch&hellip;

Allow: https://nielseniq.com/global/en/events/2026/webinar-rgm-excellence-from-strategy-to-growth-in-fmcg/
Title: Webinar: RGM Excellence: From Strategy to Growth in FMCG
Description: This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing.

Allow: https://nielseniq.com/global/en/events/2026/digital-shelf-summit-2026/
Title: NIQ | Digital Shelf Summit 2026
Description: Explore digital commerce at Digital Shelf Summit 2026 with NIQ. Measure performance, understand shoppers, and optimize activation across channels.

Allow: https://nielseniq.com/global/en/events/2026/the-omni-exchange-executive-dinner-london/
Title: The Omni Exchange: Executive Dinner London  
Description: An  exclusive opportunity to connect, share perspectives, and explore  what’s  unfolding across Omni Commerce

Allow: https://nielseniq.com/global/en/events/2026/retail-2026-gestionar-el-espacio-en-tienda-en-la-era-de-la-inteligencia-artificial/
Title: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial 
Description: Retail 2026: Gestionar el espacio en tienda en la era de la Inteligencia Artificial - NIQ: Explore. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/foodservice-inflation-dips-slightly-in-february-but-geopolitical-riska-loom-large/
Title: Foodservice inflation dips slightly in February, but geopolitical risks loom large
Description: Foodservice inflation dips slightly in February, but geopolitical risks loom large - NIQ: Food and. Explore NIQ.

Allow: https://nielseniq.com/global/ja/solutions/brand-and-media/
Title: Boost Your Marketing Strategy with NIQ Brand & Media Solutions
Description: Enhance your media strategy with NielsenIQ's innovative brand and media solutions for driving business growth.

Allow: https://nielseniq.com/global/ja/solutions/innovation/
Title: Enhance Product Strategy with Development Solutions
Description: Drive innovation and streamline your business with Product Development solutions. Improve brand perception and marketing ROI.

Allow: https://nielseniq.com/global/ja/solutions/buying-behavior/
Title: Consumer buying behavior & shopper insights solutions from NIQ
Description: Gain valuable shopper insights with our customer behavior analysis tools. Enhance your strategy and boost sales. Discover more today!

Allow: https://nielseniq.com/global/ja/solutions/consumer-behavior-and-insights/
Title: Understanding Consumer Insights and Buying Behavior Trends
Description: Understand consumer behavior trends and insights to drive smarter marketing strategies. Analyze purchase behavior for better results.

Allow: https://nielseniq.com/global/en/events/2026/niqs-gtdc-summit-emea-2026/
Title: NIQ&#8217;s GTDC Summit EMEA 2026
Description: NIQ's GTDC Summit EMEA 2026 - NIQ: Join NIQ�s GTDC Summit EMEA 2026 to explore technology. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-debuts-growth-pathways-transforming-how-brands-create-growth/
Title: NIQ debuts Growth Pathways: transforming how Brands Create Growth 
Description: NIQ debuts Growth Pathways: transforming how Brands Create Growth - NIQ: NIQ debuts Growth Pathways. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem/
Title: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America 
Description: NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-reveals-australias-ready-to-drink-sales-are-soaring-to-new-heights/
Title: NIQ reveals Australia&#8217;s Ready to Drink sales are soaring to new heights
Description: NIQ reveals sales of alcoholic Ready to Drink (RTD) beverages in Australia’s On-Premise have leapt by more than a third in just two years.

Allow: https://nielseniq.com/global/de/news-center/2026/niq-studie-zur-kaufkraft-2026-oesterreich-und-deutschland-eng-beieinander-schweiz-mit-grossem-vorsprung/
Title: Kaufkraft 2026: Schweiz vor Deutschland und Österreich | NIQ
Description: Auch 2026 liegen die Schweizer bei der Kaufkraft im deutschsprachigen Raum deutlich vor den Österreichern und Deutschen.

Allow: https://nielseniq.com/global/en/news-center/2026/sun-pacific-unlocks-new-insights-through-niq-collaboration/
Title: Sun Pacific Unlocks New Insights Through NIQ Collaboration 
Description: Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities.

Allow: https://nielseniq.com/global/en/news-center/2026/reckitt-accelerates-innovation-with-niq-ai-insights/
Title: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research 
Description: Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/cmo-event-turkiye-2026/
Title: CMO Event, Turkiye &#8211; 2026
Description: CMO Event, Turkiye - 2026 - NIQ: Gain a sharper perspective on Türkiye’s rapidly evolving consumer. Explore NIQ.

Allow: https://nielseniq.com/global/de/news-center/2026/nielseniq-umsatzbarometer-vorlaufige-marktanteile-2025/
Title: NielsenIQ Umsatzbarometer vorläufige Marktanteile 2025
Description: Explore how AT consumer shopping habits are reshaping food retail in the UK and boosting FMCG sales UK-wide.

Allow: https://nielseniq.com/global/en/news-center/2026/mri-simmons-and-transunion-expand-access-to-premium-audience-segments-in-the-truaudience-data-marketplace/
Title: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace
Description: MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/webinar-how-brand-tracking-is-letting-you-down-and-why-it-doesnt-need-to/
Title: Webinar: How Brand Tracking Is Letting You Down
Description: Traditional brand tracking isn’t built for today’s consumer reality and old metrics create blind spots and miss what truly drives growth.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-ask-arthur-chat-to-expand-access-to-consumer-insights-through-ai/
Title: NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI 
Description: Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data.

Allow: https://nielseniq.com/global/en/news-center/2026/shoppers-spend-big-17bn-boost-from-mothering-sunday-and-early-easter-build-up/
Title: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up  
Description: Shoppers spend big: £17m boost from Mothering Sunday and early Easter build up - NIQ: Seasonal events. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/hospitality-leaders-confidence-steadies-but-costs-weaken-small-businesses/
Title: Hospitality leaders&#8217; confidence steadies but costs weaken small businesses
Description: Hospitality leaders remain cautious about the future despite a steady level of optimism in early 2026.

Allow: https://nielseniq.com/global/en/news-center/2026/online-sales-outpace-in-store-by-6x-as-digital-first-and-ai-influenced-commerce-accelerates-globally/
Title: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying
Description: Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying - NIQ: NIQ today. Explore NIQ.

Allow: https://nielseniq.com/global/pt/events/2026/niq-full-view-brasil/
Title: Evento Full View Brasil | NIQ
Description: Evento NielsenIQ Full View 2026 - “A versão curta de uma longa história: as forças por trás da queda de volume”

Allow: https://nielseniq.com/global/en/news-center/2026/mri-simmons-and-niq-join-proximic-by-comscores-data-partner-network-to-deliver-scalable-privacy-centric-audience-solutions/
Title: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions
Description: MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable. Explore NIQ.

Allow: https://nielseniq.com/global/nl/news-center/2026/meer-online-productaankopen-minder-uitgaven-aan-reizen-en-evenementen-in-2025/
Title: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025
Description: Meer online productaankopen, minder uitgaven aan reizen en evenementen in 2025 - NIQ: Nederlandse. Explore NIQ.

Allow: https://nielseniq.com/global/en/client-learning/perfect-shelf-merchandising-with-space-management-application/
Title: Perfect Shelf &#8211; Merchandising with Space Management Application
Description: Perfect Shelf - Merchandising with Space Management Application - NIQ: We’re unrelenting in our. Explore NIQ.

Allow: https://nielseniq.com/global/en/client-learning/omnichannel-category-management/
Title: Omnichannel Category Management
Description: Explore key strategies in our workshop. Learn how to manage categories effectively to streamline your omnichannel retail efforts.

Allow: https://nielseniq.com/global/en/events/2026/fast-deep-and-human-how-ai-is-rewriting-the-rules-of-qualitative-research/
Title: Fast, Deep, and Human: How AI Is Rewriting the Rules of Qualitative Research  
Description: AI is transforming qualitative research by delivering richer, more honest consumer insights in a fraction of the time.

Allow: https://nielseniq.com/global/pt-br/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-redefines-packaging-intelligence-with-monthly-harmonized-global-performance-visibility/
Title: NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility 
Description: NIQ, today announced the launch of its Packaging Strategic Planner Global (SPG) Solution, the first harmonized global platform for packaging performance.

Allow: https://nielseniq.com/global/en/news-center/2026/restaurants-delivery-rollouts-boost-at-home-sales-as-takeaways-tumble/
Title: Restaurants&#8217; delivery rollouts boost at-home sales as takeaways tumble
Description: New delivery offers helped restaurants to strong at-home sales growth in February despite a sharp drop in takeaways

Allow: https://nielseniq.com/global/en/news-center/2026/consumer-confidence-down-two-points-in-march/
Title: ​​​​​​Consumer confidence down two points in March​ 
Description: UK consumer confidence weakened in March as economic concerns continued to affect household sentiment.

Allow: https://nielseniq.com/global/en/news-center/2026/cultural-inclusion-at-work-more-than-celebrations-an-niq-diversity-equity-inclusion-podcast/
Title: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast
Description: Cultural Inclusion at Work: More Than Celebrations – an NIQ Diversity Equity Inclusion Podcast - NIQ. Explore NIQ.

Allow: https://nielseniq.com/global/de/news-center/2026/twint-fuhrt-zum-dritten-mal-in-folge-das-swiss-reputation-ranking-an-rega-bleibt-nummer-1-bei-den-non-profit-organisationen/
Title: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an &#8211; Rega bleibt Nummer 1 bei den Non-Profit-Organisationen
Description: TWINT führt zum dritten Mal in Folge das Swiss Reputation Ranking an - Rega bleibt Nummer 1 bei. Jetzt entdecken.

Allow: https://nielseniq.com/global/en/events/2026/podcast-agentic-commerce-from-search-to-conversations/
Title: Podcast | Agentic Commerce: From Search to Conversations  
Description:  NIQ and L’Oréal — dives deep into one of the most transformative shifts shaping digital commerce today: Agentic Commerce.  

Allow: https://nielseniq.com/global/es/events/2026/trade-shows-asistencia-brasil/
Title: Trade Shows (Asistencia) Brasil
Description: Leads Academia Experience Trade Marketing Summit Animal Health Expo ABRADILAN SRE NIS APRAS ANUGA

Allow: https://nielseniq.com/global/en/events/2026/insight-summit-poland-2026/
Title: Insight Summit Poland 2026
Description: Żyjemy w świecie, w którym stabilny wzrost staje się wyzwaniem dla każdej marki. Zmieniający się konsument, presja cenowa, rosnące koszty dotarcia i coraz bardziej złożone ścieżki zakupowe sprawiają, że dotychczasowe strategie nie wystarczają.

Allow: https://nielseniq.com/global/de/news-center/2026/konsumklima-iran-krieg-druckt-verbraucherstimmung/
Title: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​
Description: ​​Konsumklima: Iran-Krieg drückt Verbraucherstimmung​ - NIQ: Nürnberg, 19. Dezember 2025 – Am. Jetzt entdecken.

Allow: https://nielseniq.com/global/ja/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. 詳しくはこちら。

Allow: https://nielseniq.com/global/mr/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/gu/legal/strategic-analytics-insights-privacy-notice/
Title: Strategic Analytics &amp; Insights Privacy Notice
Description: Strategic Analytics & Insights Privacy Notice - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.

Allow: https://nielseniq.com/global/ja/solutions/market-measurement/
Title: Grow Your Market Share with Comprehensive Market Analysis
Description: Enhance market share with data-driven market analysis. NielsenIQ delivers precise insights to help businesses grow across industries.

Allow: https://nielseniq.com/global/es/events/2026/niq-sessions-2026-peru/
Title: NIQ Sessions 2026 Peru
Description: NIQ Sessions 2026 Peru - NIQ: Acompáñanos en NIQ Sessions: El rol de la proximidad en el consumo, un. Descúbrelo.

Allow: https://nielseniq.com/global/ja/about-us/leadership/
Title: Meet Our Leaders: Guiding NielsenIQ Towards Innovation
Description: Discover Global/Ru/About Us/Leadership insights, trends, and analytics from NielsenIQ to make smarter decisions.

Allow: https://nielseniq.com/global/ja/events/
Title: Events at NielsenIQ
Description: Explore upcoming events, webinars and conferences hosted by NielsenIQ. Join us for insights, networking, and data-driven sessions.

Allow: https://nielseniq.com/global/ja/about-us/diversity-equity-and-inclusion/
Title: Diversity, Equity and Inclusion %%sep%% %%sitename%%
Description: Diversity, Equity and Inclusion - NIQ: NielsenIQ's century-old legacy holds diversity and inclustion at. 詳しくはこちら。

Allow: https://nielseniq.com/global/ja/about-us/
Title: About us - The Full View %%sep%% %%sitename%%
Description: About us - The Full View - NIQ: NielsenIQ has been the industry leader in CPG market research and. 詳しくはこちら。

Allow: https://nielseniq.com/global/ja/about-us/corporate-citizenship/
Title: Corporate Citizenship at NIQ
Description: Learn how NIQ advances sustainability and community through ESG practices—from climate & food equity to global volunteerism and responsible supply chains.

Allow: https://nielseniq.com/global/en/events/2026/from-smart-to-intelligent-inside-the-uk-smart-home-of-2026/
Title: From Smart to Intelligent: Inside the UK Smart Home of 2026
Description: Join our experts to get a complete understanding of the UK Smart Home landscape in 2026. Watch the webinar recording now!

Allow: https://nielseniq.com/global/en/news-center/2026/regiograph-2026-now-available/
Title: RegioGraph 2026 now available
Description: NIQ Geomarketing is now delivering the latest version of its geomarketing software RegioGraph, including new features and 2026 geodata.

Allow: https://nielseniq.com/global/de/news-center/2026/regiograph-2026-ab-sofort-verfuegbar/
Title: RegioGraph 2026 ab sofort verfügbar
Description: Ab sofort liefert NIQ Geomarketing mit RegioGraph 2026 die neueste Version der bewährten Geomarketing-Software aus.

Allow: https://nielseniq.com/global/it/events/2026/niq-export-advisory-council-2026/
Title: NIQ Export Advisory Council 2026
Description: Registrati al nostro evento a Milano il prossimo 18 marzo per conoscere tutte le novità per NIQ Consumer Panel Italia

Allow: https://nielseniq.com/global/de/news-center/2026/ein-jahr-tiktok-shop-niq-daten-zeigen-wachsende-nutzung/
Title: ​​Ein Jahr TikTok Shop: NIQ-Daten zeigen wachsende Nutzung 
Description: ​​Ein Jahr TikTok Shop: NIQ-Daten zeigen wachsende Nutzung - NIQ: NIQ analysiert die wachsende. Jetzt entdecken.

Allow: https://nielseniq.com/global/fr/events/2026/conference-garden-mars-2026/
Title: Conférence GardenTrends Mars 26 | NIQ
Description: Nos experts partagent insights et reco opérationnelles pour transformer les tendances Jardin 2025/2026 en succès

Allow: https://nielseniq.com/global/en/events/2026/event-innovation-claimspiration-for-desirable-innovations/
Title: Claimspiration for Desirable Innovations
Description: Join us on April 22nd in our NIQ Copenhagen offices for Claimspiration for Desirable Innovations session

Allow: https://nielseniq.com/global/en/events/2026/strategic-analytics-insights-fringe-festival-london-2026/
Title: Strategic Analytics &amp; Insights Fringe Festival London 2026
Description: Strategic Analytics & Insights Fringe Festival London 2026 - NIQ: Inspired by the energy of the. Explore NIQ.

Allow: https://nielseniq.com/global/es/events/2026/chile3d-2026/
Title: CHILE3D 2026
Description: Chile3D de NielsenIQ es el estudio más importante sobre marcas y consumidor chileno. Entrega una visión profunda y evolutiva del consumo.

Allow: https://nielseniq.com/global/en/news-center/2026/niq-launches-beta-of-new-ai-powered-analytical-capabilities-in-ask-arthur/
Title: NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur
Description: NIQ Launches Beta of New AI-Powered Analytical Capabilities in Ask Arthur - NIQ: AI-powered. Explore NIQ.

Allow: https://nielseniq.com/global/en/events/2026/digital-advisory-council-turkiye-2026/
Title: Digital Advisory Council, Turkiye &#8211; 2026
Description: Digital Advisory Council, Turkiye - 2026 - NIQ: Our upcoming Digital Advisory Council session will. Explore NIQ.

Allow: https://nielseniq.com/global/es-eu/news-center/2026/el-sector-de-la-belleza-se-mantiene-resiliente-y-crece-un-73-incluso-en-tiempos-de-incertidumbre-segun-un-informe-de-niq/
Title: El sector de la belleza se mantiene resiliente y crece un 7,3% incluso en tiempos de incertidumbre, según un informe de NIQ
Description: El sector de la belleza se mantiene resiliente y crece un 7,3% incluso en tiempos de incertidumbre. Explore NIQ.

Allow: https://nielseniq.com/global/ja/industries/
Title: Industry Analysis, Market Intelligence & Insights | Various Industries
Description: Explore data insights across industries like CPG, Beauty, Retail, Tech, and more. Access data-driven trends & analysis. Choose your industry insights today!

Allow: https://nielseniq.com/global/en/news-center/2026/wet-weather-dampens-pub-bar-and-restaurant-sales-in-february/
Title: Wet weather dampens pub, bar and restaurant sales in February 
Description: Poor weather and cautious spending slowed pub, bar and restaurant sales growth across the UK in February.

Allow: https://nielseniq.com/global/en/events/2026/masterclass-claimspiration-for-desirable-innovations/
Title: Masterclass: Claimspiration for Winning Innovations
Description: Join our masterclass Claimspiration for Desirable Innovations on April 16 in Amstelveen

Allow: https://nielseniq.com/global/en/events/2026/the-omni-exchange-executive-dinner-germany/
Title: The Omni Exchange: Executive Dinner  Germany
Description: The Omni Exchange: Executive Dinner &nbsp; By invitation only Date: 22 April, 2026 Venue: Rosewood Munich, Kardinal-Faulhaber-Straße 1, 80333, Munich, Germany Time: 6:30 pm - 9:30 pm Event description Date: 22&hellip;

Allow: https://nielseniq.com/global/en/news-center/2026/international-book-markets-2025-fiction-continues-to-drive-growth-as-non-fiction-remains-under-pressure-and-price-increases-partially-slow-down/
Title: International Book Markets 2025: Fiction continues to drive growth as non-fiction remains under pressure and price increases partially slow down
Description: Explore UK consumer book shopping habits and trends. Discover insights from recent data on book retail in the UK.

Allow: https://nielseniq.com/global/en/events/2026/strategic-analytics-insights-lecercle-delinnovation-paris/
Title: Le Cercle de l&#8217;Innovation NielsenIQ France
Description: Le Cercle de l'Innovation NielsenIQ France - NIQ: We’re unrelenting in our pursuit of the most. Explore NIQ.