1.0NIQhttps://nielseniq.comallemieuxhttps://nielseniq.com/posts/author/allemieux-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/rich600338<blockquote class="wp-embedded-content" data-secret="NR7LTCgB00"><a href="https://nielseniq.com/global/en/client-learning/practical-category-management/">Practical Category Management</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nielseniq.com/global/en/client-learning/practical-category-management/embed/#?secret=NR7LTCgB00" width="600" height="338" title="“Practical Category Management” — NIQ" data-secret="NR7LTCgB00" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Develop a joint trade business process between retailers and manufacturers to manage categories as strategic business units. This workshop includes several topics and case studies covering the eight steps of Category Management, elements to create joint trade processes between retailers and manufacturers, roles and responsibilities, category definition, assessment, scorecard, strategies, tactics such as product range, merchandising, price and promotion as well as review metrics.https://nielseniq.com/wp-content/uploads/sites/4/2023/08/Image_Workshop-6-PCM.jpg