1.0NIQhttps://nielseniq.comallemieuxhttps://nielseniq.com/posts/author/allemieux-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/rich600338<blockquote class="wp-embedded-content" data-secret="4bnsqmpqR8"><a href="https://nielseniq.com/global/en/client-learning/shopper-centric-category-management/">Shopper-centric Category Management</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nielseniq.com/global/en/client-learning/shopper-centric-category-management/embed/#?secret=4bnsqmpqR8" width="600" height="338" title="“Shopper-centric Category Management” — NIQ" data-secret="4bnsqmpqR8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> Define commercial strategies addressed by deep shopper insights that connect with your category management process. This workshop is designed to teach you how to apply a more shopper-centric approach to your category management process. Topics covered include a shopper-centric framework that will walk you through segmentation types, shopping missions, channel choice, store clustering, decision trees, category opportunities and shopper needs evaluation creating insights to reflect them in the in-store tactics.https://nielseniq.com/wp-content/uploads/sites/4/2023/08/Image_Workshop-9-SCCM.jpg