1.0NIQhttps://nielseniq.comhoneyshahhttps://nielseniq.com/posts/author/honeyshah-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/rich600338<blockquote class="wp-embedded-content" data-secret="jOFiRcU83G"><a href="https://nielseniq.com/global/en/insights/analysis/2021/grocery-shopping-trends-in-india-reframing-big-events-purchases/">Grocery shopping trends in India: Reframing Big Events purchases</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nielseniq.com/global/en/insights/analysis/2021/grocery-shopping-trends-in-india-reframing-big-events-purchases/embed/#?secret=jOFiRcU83G" width="600" height="338" title="“Grocery shopping trends in India: Reframing Big Events purchases” — NIQ" data-secret="jOFiRcU83G" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://nielseniq.com/wp-content/uploads/sites/4/2023/03/meta-image-new-brand.png1200675The pandemic has changed the way we live, shop and consume. Retailers therefore need to reframe the way they run Big Events so as to remain relevant in the near term.