1.0NIQhttps://nielseniq.comjeffreyandony0716https://nielseniq.com/posts/author/jeffreyandony0716/The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Productsrich600338<blockquote class="wp-embedded-content" data-secret="DySWCXZ5S5"><a href="https://nielseniq.com/global/en/insights/commentary/2017/the-long-tail-that-wagged-the-dog-how-retailers-can-create-competitive-advantage-with-niche-products/">The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nielseniq.com/global/en/insights/commentary/2017/the-long-tail-that-wagged-the-dog-how-retailers-can-create-competitive-advantage-with-niche-products/embed/#?secret=DySWCXZ5S5" width="600" height="338" title="“The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products” — NIQ" data-secret="DySWCXZ5S5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://nielseniq.com/wp-content/uploads/sites/4/2017/09/the-long-tail-that-wagged-the-dog-how-retailers-can-create-competitive-advantage-with-niche-products-min-scaled-1.jpg25601701Personalization helps to change the discussion from price to experience and encourages customers to visit the store more often to redeem THEIR offers. The cumulative effect is increased revenue and profitability and enhanced customer engagement.