1.0NIQhttps://nielseniq.comallemieuxhttps://nielseniq.com/posts/author/allemieux-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2/New GfK CMO survey: Only 7 percent of marketing leaders feel they are fully equipped for successrich600338<blockquote class="wp-embedded-content" data-secret="GYNTZK0GOj"><a href="https://nielseniq.com/global/en/news-center/2023/new-gfk-cmo-survey-only-7-percent-of-marketing-leaders-feel-they-are-fully-equipped-for-success/">New GfK CMO survey: Only 7 percent of marketing leaders feel they are fully equipped for success</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://nielseniq.com/global/en/news-center/2023/new-gfk-cmo-survey-only-7-percent-of-marketing-leaders-feel-they-are-fully-equipped-for-success/embed/#?secret=GYNTZK0GOj" width="600" height="338" title="“New GfK CMO survey: Only 7 percent of marketing leaders feel they are fully equipped for success” — NIQ" data-secret="GYNTZK0GOj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://nielseniq.com/wp-content/uploads/sites/4/2024/09/overview-by-annual-revenue-final_new.jpg1020668In a global research with over 600 CMOs and senior marketing decision makers, GfK has examined their perception of success factors driving effective marketing in their companies, broken down into three pillars of ”Impact”, ”Alignment” and ”Investment“. The survey responses form the basis for GfK’s new ”CMO Outlook Index", which shows that most senior marketing leaders feel there is significant potential for improvement in their organization. It also identifies what CMOs can do to achieve marketing excellence. The CMO Outlook Index will be tracked continuously, with the full report providing an even deeper analysis and recommendations being released in September.