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Report

The Business Resiliency Playbook

Discover how consumer behavior during economic shocks reveals key signals for building business resilience and guiding strategic planning.

Report

The X Factor: Welcome to the Gen X decade

Uncover Gen X spending habits and consumer trends in 2025 with NIQ’s ‘The X Factor’ report—insights into this generation’s economic power.

Analysis

Decoding global CPG holiday spending

This analysis, powered by NIQ's new Holiday Shopping Index, explores the effects of holiday-related consumer spending on CPG products.

Report

Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

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Featured

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Report

Connecting with Gen Z: The demographic science behind effective marketing

Artificial Intelligence

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Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

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Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Brand Strategy

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Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Education

Beyond the Basics: Why Product Content is Your Most Powerful Digital Shelf Asset

Success Story

Rethinking Elevator Advertising: Focus Media’s data-driven approach

Consumer Behavior

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Report

Non Alcohol Is No Longer a Niche—It’s a Billion-Dollar Movement

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Report

Understanding the modern luxury consumer

Education

Unlocking loyalty

Report

A Global evaluation of the drinks hospitality industry

Infographic

Map of the Month: Retail share of private consumption, Europe 2024

Data Technology

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Report

Understanding the modern luxury consumer

Infographic

Map of the Month: Retail share of private consumption, Europe 2024

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Report

European retail in 2024 and 2025

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Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Health & Wellness

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Report

The Future of Food Colorants

Analysis

Healthy Nation, Healthy Future: Key Food Policy Developments

Analysis

NielsenIQ x Barcelona Perfumery Congress

Analysis

NielsenIQ x DNC Beauty Day

Report

Global State of Health & Wellness 2025

Industry Trends

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Education

Unlocking loyalty

Report

A Global evaluation of the drinks hospitality industry

Infographic

Map of the Month: Retail share of private consumption, Europe 2024

Analysis , Webinar

REACH out to the world’s On-Premise

Omnichannel/E-commerce

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Analysis

Who’s Really in the Cart?

Report

2025 Q2 CBI index: China’s Online Retail Accelerates

Analysis

Changing the Rules of the Game: Why Amazon’s Grocery Expansion Matters

Success Story

Empowering Heritage Brands with NIQ Data: Innovation Drives New Growth

Analysis

Back to School 2025: Consumer Shifts Brands and Retailers Can’t Ignore

Pricing & Promotion

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Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Education

The Complete Guide to CPG Data Analytics 2025

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Webinar

Client Academy, Episode 2: Promo Power Hour

Product Innovation

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Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Success Story

China Pitch Slam Winner

Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

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Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.