Insights

With over 15 years’ experience in interrogating data, NielsenIQ BookData Research can provide you with the actionable insight your business needs based on our in-house panel measurements across point-of-sale data and consumer surveys. As well as reporting on market trends, we have comprehensive information on consumer book purchasing and behaviours, answering questions such as:

• Who is buying what books?
• What is the digital share across genres?
• What is the ideal price point by format and category?
• How does shopper behaviour differ by channel?

Books & Consumers

NielsenIQ Books & Consumers currently provides data back to 2012 on the who, what, when, where, why and how of consumer book purchasing, based on a monthly survey of c3,000 UK book-buyers that are nationally representative of those aged 13-84.

By asking buyers for the specific books that they’ve bought and matching those titles against our bibliographic database, we can profile by genre, author and sometimes even title, allowing unique and focussed insight into who is buying bestsellers and key genres, and how that changes year on year, in order to help you identify the best methods to reach or expand your audience.

Data is available via ongoing subscriptions, which include regular quarterly and annual reports, as well as on an ad-hoc basis catered to your business needs and areas of interest.

We also undertake this research in Australia, New Zealand and India. See their country pages for more information.

Deep Dives

Each year, NielsenIQ BookData Research carries out additional ‘deep dive’ syndicated studies on specific market segments, to complement our monthly survey and allow greater investigation into a given topic.

Consultancy services

Bespoke research to suit your business needs
In addition to subscription services, syndicated studies and readily available data, NielsenIQ BookData Research is able to carry out bespoke research on behalf of your organisation, from initial brainstorming through to final analysis.

Past projects include:

• Data collection and reporting for the UK Publisher’s Association’s annual book market statistics across trade, academic, journals, rights and higher education
• Exit surveys for retailers to assist in improving customer experience and to inform new branch locations
• The India Book Market Report, in collaboration with the Federation of Indian Publishers
• Knowledge partner with Brand Licensing Europe to provide statistics on UK book brands
• Examination of the translated fiction market in the UK for the Booker International Prize
• Consumer segmentation studies for publishers to allow for better understanding of, and communication with, their existing and potential readership
• Support and research for international book prizes to provide insights into their impact on book sales and overall performance
• Focussed cover testing prior to publication to help identify what resonates with consumers when choosing books
• Collaboration with CILIP, the library and information association, to empower librarians with a data-driven training programme
• Contribution of sales and consumer data to support Arts Council England’s Reading for Pleasure report

Get in touch

For more information email: infobookresearch@nielseniq.com