Global State of Health & Wellness 2025
Transparency, trust, and a $9 trillion global market opportunity
What retailers and manufacturers need to know to win with today’s health-conscious consumers.
Do you have the Full View?
NIQ’s ecosystem of data, emerging tech, AI and experts delivers the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
90+
countries measuring $7.2T of global consumer spending
177M
products covered from more than 21M stores
1,800+
categories covering FMCG, Tech & Durables, and more
2.48T
transactions captured weekly, 3x more than global credit card transactions annually
Get the Full View of your industry
Comprehensive market intelligence for industries and economies across the globe
The Full View of
Consumer Packaged Goods
The Full View of
Retail
The Full View of
Technology & Durables
The IQ Brief: NIQ intelligence, straight to your inbox
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more.
Work with us
At NIQ, we’re united by our shared purpose to show the world what people want. If this excites you, we invite you to join us!
Solutions
We deliver the data—trustworthy, current, relevant. So you can gain the insights—measured, tracked, forecasted.
To help you uncover your next
opportunity,
innovation,
decision.
Solutions Spotlight
NIQ Ask Arthur
Your AI persona for navigating NIQ data with ease.
