true intelligence collaborative data 100 years of knowledge
Confidence that drives growth
NielsenIQ is the original big data company. We are steadfast in our commitment to supplying the retail and consumer goods industry’s gold standard for quality measurement and analytics—at a global scale, across the omnichannel.
Our goals are your goals
Our portfolio scales across markets and channels to deliver the data and insights you need to dominate disruption and be relevant with consumers.
“Combining NielsenIQ’s data analytics tools with our approach to commercial excellence will allow consumer goods clients to achieve the best possible outcomes.”Laure Maddens, Partner in Consumer Goods, Bain & Company
“NielsenIQ not only understands our goals, but they push our thinking to put customers at the forefront of everything we do.”Matt Cahill, Senior Director, U.S. Consumer Insights, McDonald’s
“I think the marketplace is excited [for NielsenIQ] and I can’t wait for us to do some things together.”Magic Johnson, Role model, sports legend, and successful entrepreneur
“Data is raw material. Through analytics, connecting the dots, and humanizing the data, it’s converted into consumer insights—the backbone of any organization.”Manish Makhijani, Global Director CMI, Unilever
“As an input into CircleUp’s proprietary platform Helio, NielsenIQ data has helped us drive value for investors, entrepreneurs, and strategics.”Emma Stubbs, COO, CircleUp
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