NielsenIQ and GfK
NIQ and GfK together offer the Full View™, the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel coverage, data platforms, and predictive analytics.
100 Years of Consumer Intelligence
Since 1923, NIQ has moved measurement forward for industries and economies across the globe.
Do you have a full view of your sales?
Capture fully integrated online and offline sales data to unlock the value of true omnichannel measurement with NIQ Omnisales.
Our solutions uncover the most granular details to inspire the big picture ideas, helping business leaders envision the future and take decisive action.
Diversity & Inclusion
Our century-old legacy holds diversity and inclusion at its core. We win when our people are empowered to be themselves.
We transform how people understand the world. Your work will redefine what’s possible for both our clients and your career. Join us and change the landscape.
Amplify your business with a reliable partner
The NielsenIQ Partner Network makes it simple to find the right solution for your specific business need. Choose from a network of thoroughly vetted partners and avoid the hassles of data management and third-party agreements.