Netherlands
Welcome to NielsenIQ BookData in the Netherlands
NielsenIQ BookData provides comprehensive insights into the Dutch book market.
Introduction
Since 2006, NielsenIQ BookData has been providing continuous, data-driven insights into the Dutch book market together with the Dutch book association (SMB). Using electronic point-of-sale (POS) data from both physical and online retailers, we track the quantity and price of each ISBN sold. This enables us to produce accurate sales charts and detailed market reports.
Each week, we monitor sales of over 100,000 unique titles, totaling approximately 750,000 titles annually. This robust dataset offers a clear view of both short-term trends and long-term consumer behaviour.
Our data is delivered through a powerful online business intelligence platform, allowing users to filter and analyse information at any level of detail.
Benefits for Industry Professionals
For Booksellers
- Make informed stocking decisions based on actual sales data.
- Reduce returns and avoid irrelevant orders.
- Monitor your market share and benchmark performance against competitors.
For Publishers
- Access early, accurate sales data to guide reprint and distribution decisions.
- Track your market share and compare performance across the industry.
How to join the Dutch BookData Panel
Are you a bookseller? Contribute your sales data to the Dutch BookData panel—at no cost. In return, you’ll receive standardized, comprehensive, and repeatable market insights. Your participation helps strengthen the accuracy and value of the entire market measurement.
Consumer Surveys
In-Depth Insights into Dutch Reading Behaviour
In addition to point-of-sale data, NielsenIQ BookData conducts comprehensive consumer research to provide a deeper understanding of book purchasing habits and reading behaviour in the Netherlands.
Through quarterly surveys, we explore key topics relevant to the Dutch book industry, including:
- Reading habits and preferences
- Customer journeys and decision-making processes
- Attitudes toward reading among young people
- The role of reading in personal development
- Emerging trends in book consumption
These insights help publishers, booksellers, and industry stakeholders make informed, forward-looking decisions based on real consumer behaviour.
For more information or to get started, contact Cary Richards: cary.richards@nielseniq.com