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gfknewron: Uma plataforma, clareza total.

Os fabricantes e varejistas podem aproveitar o poder dos insights orientados por dados para tomar decisões melhores e mais rápidas.

Tome decisões rápidas e assertivas com o gfknewron.

o gfknewron aumenta sua capacidade de acessar e utilizar as principais informações comerciais em toda a sua organização. Ao interpretar os dados do mercado, do consumidor e da marca, você terá uma visão abrangente do desempenho da sua empresa e de como ela se compara à concorrência.

Criado com base nos dados de ponto de vendas e percepções do consumidor mais abrangentes do mundo e aprimorado com a experiência em dados e no setor, o gfknewron oferece as ferramentas necessárias para superar seus concorrentes e posicionar sua empresa na vanguarda da inovação.

Uma plataforma, clareza total.

Tome decisões bem-informadas com as medições de mercado de ponto de venda (POS) mais avançadas do setor e análises aprofundadas. Compreenda o “Quem” e o “Porquê” por trás do comportamento do consumidor, através de insights da maior pesquisa recente de compradores do mundo.

gfknewron Market

Crie as oportunidades certas.

Monitore seu desempenho. Atue primeiro nas oportunidades de crescimento. Supere a concorrência.

Elimine o ruído com insights sempre ativos dos dados de rastreamento de vendas mais abrangentes do mundo.

gfknewron Predict

Crie as estratégias certas.

Otimize a receita. Preveja o potencial de mercado com análise preditiva. Valide táticas e estratégias.

Mitigue os riscos e maximize o crescimento futuro com ferramentas de planejamento de cenários, com o auxílio do aprendizado de máquina avançado. Planeje seu futuro com base nos dados de PDV mais abrangentes do mundo.

gfknewron Consumer

Entenda seus compradores. Gere demanda. Maximize o ROI.

Aprofunde-se nos comportamentos de compra de seu público-alvo para entender como posicionar sua marca na vanguarda de suas mentes. Trabalhe com a melhor combinação de conhecimento do consumidor: dados de pesquisas calibrados com dados de mercado.

Estudo da Forrester: o gfknewron proporciona um ROI de 345% e um retorno do investimento em menos de 6 meses.

Aumente a eficiência operacional, a tomada de decisões, a lucratividade e o valor de mercado com um programa de inteligência de mercado orientado por dados.

Leia mais

Acesse mais dados para tomar decisões mais claras

50

países cobertos

100,000

parcerias de dados de varejo

180 milhões de

produtos rastreados

Murat Sirlagan – Head of Key Accounts and SDA Growth

BSH Turkey

“Using gfknewron has saved us a lot of time and effort, through providing our teams with granular detailed insights within seconds, which has positively impacted our decision-making strategy based on the valuable data updates such as promotion, distribution, and planning.”

Marwan El Kott – Electronics Marketing Director

El Araby

“From my long experience working with GfK and seeing the value they offer, I can confidently say that using gfknewron has allowed us better, quicker, and more focused access to data insights and intelligence. It has become our go-to tool: in just two to three minutes, I get the kind of insights I need to prepare a report and make timely decisions. We cannot wait to unleash all of its powers and are super-excited to start using prediction features as well.”

Amit Shah – Head of Commercial Analytics

Currys

“gfknewron Consumer for Retail has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data.
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.”

Oliver Theurich – Peripherals Lead – Central Europe

HP Germany

“Based on my experience, the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed by the quality of the user experience and content and look forward to more to come.”

Andrew Gooch – Senior Product Manager

Belkin Limited

“From the product management side here at Belkin, we find great value in GfK data. The new gfknewron platform has allowed us to access the intelligence in a much cleaner, quicker, and efficient manner. The market intelligence selection on the side panel is extremely informative and takes us straight to the information we need. Being able to click through Brands, Products, and Segmentation, as well as a general overview, makes our job that much easier when preparing for presentations and analysis. Overall, I am incredibly impressed with the new platform and am excited at the prospect of using this tool moving forward.”

Gianpiero Morbello – Head of Brand & IoT

Haier Europe

“As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It’s essential for us that all our partnerships add value to our end consumers, and this is a prime example of such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us.”

Juan Ignacio Monge – TV/AV Marketing Director

Samsung Spain

“We used gfknewron to track the size of the market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where we are playing and what are other brands doing—for example, by inch, price segment, resolution, etc. One example is the decrease of OLED ASP in market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.”

Arun Bhatove – Head of Marketing

Hisense UK

“By working with GfK across their consumer intelligence data sets, we have seen exponential growth and are more confident than ever in our decision-making and future direction.”

Li Ruiqing – Product Manager

Haier Vietnam

“Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The promotion planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.”

Mick Xiaowei – General Manager

Midea Europe

“At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level, we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.”

David González – CE Business Insights Analyst

Samsung Spain

“We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them.”

Andrew Line – Head of Consumer PC & Visuals 4P

Lenovo UK and Ireland

“GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.”

Benedict Kober | CEO Euronics Germany

Euronics Deutschland eG

“The markets for consumer electronics and home appliances are constantly changing. New technical innovations permanently bring new challenges to medium and long-term planning. In areas where the electrical retailers are confronted with numerous changes in consumer behaviour, EURONICS Head Office helps its members to be able to act in a market and target-group- oriented manner at all times.The GfK retail panel data and the recommendations based on them not only ensure more transparency, they also form one of the most important foundations for us in long-term strategic planning. Regardless of whether it is a question of decisions in the area of product range, purchasing or marketing or also the qualification measures for our member companies: the GfK partner programme always helps us at Euronics to make the right decisions faster and more efficiently.”

Directory of Italy and Spain Consumables

Amazon

“In today’s fast-changing world, each decision must be supported by facts and evidence. GfK is a reliable partner to help us face this journey.”

Thiago Rímoli – Market Intelligence Coordinator

Magazine Luiza

“gfknewron is a huge product evolution – our commercial teams will really benefit from direct access to easy-to-manage data and be able to self-serve their needs with new and different types of analyses thanks to its flexibility.”

Henrik Gade Andersen – Purchase Manager and Lead Buyer

Kvik A/S/Ballingslöv International

“We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what.’ This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth.”

Stefano Polla – Commercial Director

Euronics Italy

“We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what.’ This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth.”

Desbloqueie uma visão mais clara para liberar todo o potencial da sua empresa.

Aja com velocidade

Remova os silos de dados para que você possa identificar os sinais corretos logo no início e, em seguida, ajustar, dinamizar e enfrentar os desafios na velocidade do pensamento.

Faça o trabalho que você ama

Gaste sua energia em ações estratégicas com o maior impacto. Tornamos a formatação, a visualização e a análise de dados uma coisa do passado.

Fale a mesma língua

Colabore de forma eficaz com o acesso democratizado aos dados em toda a sua organização. Desenvolva confiança para implementar estratégias ousadas com a contribuição de toda a sua equipe.

Insight em destaque

State of Tech & Durables

Obtenha os mais recentes insights, relatórios, opiniões de especialistas e muito mais em nosso hub de Tech & Durables.

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Insight em destaque

Estudo de caso

Colocando a inteligência no centro da estratégia de negócios

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Estudo de caso

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Produto em destaque

Inteligência de mercado da GfK: Sales Tracking

Domine seu mercado com decisões táticas e estratégicas baseadas em dados

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Online Price Monitoring

Simplifique suas decisões de preços com nossa ferramenta intuitiva e abrangente. Aproveite os insights de alta qualidade de bilhões de pontos de dados para posicionar suas ofertas de forma competitiva e criar promoções bem-sucedidas.

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