Archives: Products

Optiq

Optiq is NIQ’s AI agent for consumer and retail intelligence, providing real data answers across Discover, mobile, and AI tools

Retail Pricing Analytics

Optimize pricing, promotions, and price perception with a complete view of market pricing, customer response, and competition

NIQ Cadence

Turn marketing complexity into action with NIQ Cadence, the AI-powered operating system for marketing effectiveness

NIQ Agentic Commerce Tracker

NIQ's Agentic Commerce Tracker measures how AI influences U.S. shoppers and purchasing decisions through a monthly, evidence-based survey

Price & Promo Optimizer

Optimize pricing and trade promotions with NIQ Price & Promo Optimizer. Simulate scenarios, protect margins, and book a demo today

Precision Solutions 

End‑to‑end localization analytics built on NIQ’s most robust retail, consumer, and shopper data—empowering smarter, faster, store‑level growth decisions. 

Claim Manager 

Claim Manager - NIQ: Claim Manager is NIQ’s secure online solution designed to support insurers and. Explore NIQ

Early Market Read

See shifts in consumer demand before competitors do. Early Market Read delivers rapid retail insights so you can move first, spend smarter, and win faster

Growth Pathways

Growth Pathways - NIQ: NIQ Growth Pathways blends market data, quantitative analysis, and AI‑powered. Explore NIQ

NIQ Activate Lite

Retail-ready SaaS empowering SMB retailers with analytics and supplier collaboration for smarter, faster growth

AI In-Depth Interviews 

Conduct hundreds of qualitative interviews in days with AI-driven  conversations that deliver deeper insights at scale. 

AI Ethnographic Research: Capture Real-Time Consumer Behaviors

Uncover authentic consumer behaviors and lifestyle patterns through AI-powered ethnographic research.