Have you heard? NIQ and GfK are now one website. Learn more
gfknewron: One platform, total clarity.
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
Act fast on decisions that matter with gfknewron
gfknewron supercharges your ability to access and utilize key business intelligence across your entire organization. By interpreting market, consumer, and brand data, you’ll have a comprehensive view of your company’s performance and how it stacks up to your competition.
Built on the world’s most comprehensive point of sales data and consumer insights, and enhanced with industry and data expertise, gfknewron gives you the tools you need to outpace your competitors and position your company at the forefront of innovation.
One platform, total clarity.
Make informed decisions with the industry’s leading point-of-sales (POS) market measurement and advanced analytics. Understand the “Who” and “Why” behind consumer behavior with insights from the world’s largest recent buyer survey.
gfknewron Market
Create the right opportunities.
Monitor your performance. Act first on growth opportunities. Outperform competition.
Cut through the noise with always-on insights from the world’s most comprehensive sales tracking data.
gfknewron Predict
Build the right strategies.
Optimize revenue. Forecast market potential with predictive analysis. Validate tactics and strategies.
Mitigate risks and maximize future growth with scenario-planning tools powered by advanced machine learning. Plan your future based on the world’s most comprehensive POS data.
gfknewron Consumer
Understand your shoppers. Generate demand. Maximize ROI.
Delve into the buying behaviors of your target audience to understand how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge: survey input calibrated against market data.
Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.
Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program.
Access more data for clearer decisions
50+
countries covered
100,000+
retail data partnerships
180+ Million
products tracked
Unlock greater clarity to unleash your company’s full potential
Act at speed
Remove data silos so you can spot the right signals early—then adjust, pivot, and address challenges at the speed of thought.
Do the work you love
Spend your energy on strategic actions with the biggest impact. We make formatting, visualizing, and data-crunching a thing of the past.
Speak the same language
Collaborate effectively with democratized data access across your organization. Develop confidence to enact bold strategies with input from your entire team.
Featured Insight
State of Tech & Durables
Get the latest outlook reports, expert talks and more from our Tech & Durables insights hub.
Featured Insight
Case Study
Putting intelligence at the heart of business strategy
iRobot Japan uses gfknewron for data‑driven decision-making
Case Study
Reinvigorating data-driven aproach to Planing with gfknewron Consumer and Predict.
How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning.
Featured Product
GfK Market Intelligence: Sales Tracking
Master your market with data-driven tactical and strategic decisions
Featured Product
Online Price Monitoring
Streamline your pricing decisions with our intuitive and comprehensive tool. Leverage high-quality insights from billions of data points to competitively position your offerings and design successful promotions.