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gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Act fast on decisions that matter with gfknewron

gfknewron supercharges your ability to access and utilize key business intelligence across your entire organization. By interpreting market, consumer, and brand data, you’ll have a comprehensive view of your company’s performance and how it stacks up to your competition. 

Built on the world’s most comprehensive point of sales data and consumer insights, and enhanced with industry and data expertise, gfknewron gives you the tools you need to outpace your competitors and position your company at the forefront of innovation.  

gfknewron Market

Create the right opportunities.

Monitor your performance. Act first on growth opportunities. Outperform competition.

Cut through the noise with always-on insights from the world’s most comprehensive sales tracking data.

gfknewron Predict

Build the right strategies.

Mitigate risks and maximize future growth with scenario-planning tools powered by advanced machine learning. Plan your future based on the world’s most comprehensive POS data.

gfknewron Consumer

Understand your shoppers. Generate demand. Maximize ROI.

Delve into the buying behaviors of your target audience to understand how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge: survey input calibrated against market data.

Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.

Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program. 

50+

countries covered

100,000+

retail data partnerships

180+ Million

products tracked

Act at speed

Remove data silos so you can spot the right signals early—then adjust, pivot, and address challenges at the speed of thought. 

Do the work you love

Spend your energy on strategic actions with the biggest impact. We make formatting, visualizing, and data-crunching a thing of the past. 

Speak the same language

Collaborate effectively with democratized data access across your organization. Develop confidence to enact bold strategies with input from your entire team. 

GfK Market Intelligence: Sales Tracking

Master your market with data-driven tactical and strategic decisions

Online Price Monitoring

Streamline your pricing decisions with our intuitive and comprehensive tool. Leverage high-quality insights from billions of data points to competitively position your offerings and design successful promotions.

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