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NielsenIQ Digital Advisory Council, Italia

Data: 13 settembre 2024 

Location: Uffici NielsenIQ/ GfK, via Tortona 33, Milano

Orario: 9:30-14:00.

Nato nel 2020, il Digital Advisory Council mira ad aiutare retailer e manufacturer a trasformare la complessità del canale online in opportunità, migliorando le strategie online e omnichannel delle aziende, stimolando il dialogo e rimanendo sempre al passo con gli ultimi trend a livello locale e globale.

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Programma

09:30 – Welcome coffee  

10:00 – Welcome address. Enzo Frasio, Managing Director Italy, NIQ & GFK

10:10 State of eCommerce in the FMCG & beyond. Valeria Miccolis, E-Commerce Sales Leader, NIQ

10:30 – Delivering the full view of Omni. Vaughan Ryan, Global E-Commerce General Manager, NIQ

10:50 – State of eCommerce in Tech. Fabrizio Marazzi, Regional Market Insights Lead, GfK an NIQ company

11:10 – Coffee Break 

11:30 – From “Data is key” to data as keys: best practices
Lorenzo Savini Nicci, Head of E-Commerce, Manetti & Roberts – Bolton Group
Luca Ravazzoni, Channel Team Senior Manager e-commerce, Barilla Group
Elisa Salvatori, Ecommerce Channel Sales Lead, Bacardi

12:30 – 14:00 – Networking and lunch 

Speaker

Lorenzo Savini Nicci
Head of E-Commerce
Manetti & Roberts, Bolton Group

Luca Ravazzoni
Channel Team Senior Manager e-commerce
Barilla Group

Elisa Salvatori
Ecommerce Channel Sales Lead 
Bacardi

Elisa Salvatori
Ecommerce Channel Sales Lead
Bacardi

Valeria Miccolis, E-Commerce Sales Leader, NIQ

Valeria Miccolis
E-Commerce Sales Leader Italy
NIQ

Vaughan Ryan
Global E-Commerce General Manager
NIQ

Fabrizio Marazzi
Regional Market Insights Lead
GfK an NIQ Company