Analysis
Trusted AI for new era of commerce
AI is reshaping how decisions are made
It’s fundamental to find a partner that fuels trusted AI with IP, applications, and commerce intelligence. That’s NIQ’s role. And it will soon underpin every decision in commerce
Your goals are the same, but opportunities have skyrocketed.
$1 trillion
U.S B2C revenue could be orchestrated by AI agent by 2030
$1.5 trillion
Projected global corporate AI spending in 2026
$140 billion
Allocation to AI by retail and CPG companies in 2025
98%
Enterprise CIOs reporting increased board pressure to demonstrate measurable ROI
74%
Acknowledge their roles are at risk if AI does not deliver business gains within two years
McKinsey & Company, The Agentic Commerce Opportunity (2025)
Trust is a requirement for success
Quality Inputs
Clean, global, longitudinal data — the foundation everything downstream depends on.
LLM Legibility
UPCs, SKUs, calendars, hierarchies normalized across thousands of feeds.
Interpretation
The business meaning that turns raw values into interpretable, defensible answers.
Usage & Adoption
Trusted intelligence reaches the point of decision — apps, APIs, agents, clean rooms.
Without trust, risk escalates rapidly
- Data isn’t accessible
- The AI doesn’t have visibility to store/week level data so it runs the event analysis on aggregate data, not knowing that some events had 100% store compliance and others did not. The returned list is wrong.
- Data isn’t harmonized
- An “event” is defined differently across systems. Across 300 events, some matches are off by a week, some split, some collapse. No single error is obvious. The performance attribution is wrong and so now is the list.
- Doesn’t have a guide
- AI calculated “performance” based strictly on measured ROI but didn’t know to account for media spend variables in event ROI calculations, artificially inflating the performance of some events.
- When solutions aren’t adopted
- Sam submitted this prompt when she was first introduced to the tool. She then jumped into a meeting and got distracted, never coming back to the system. Instead she built her analysis in Excel, like always, before submitting
Even small gaps compound into significant variance
Intelligence.
Now even smarter
For the teams behind the world’s brands and retailers: ask a question in plain language, get intelligence you can act on, and prove where it came from.
Trusted AI starts with NIQ
NIQ’s data foundation spans 90+ countries
$7.4T in consumer spend, 246M items, and 28,000 AI models in production—scale that AI can’t recreate
NIQ harmonizes and integrates thousands of retailer feeds globally
Connecting fragmented products, calendars, and hierarchies into AI-ready intelligence
NIQ adds a semantic layer
The business logic that helps LLMs understand what data means
NIQ delivers its assets through APIs, clean rooms, and agent-to-agent architectures
While deepening partnerships with major AI players
Why NIQ
Delivering trusted AI
IP that fuels AI
Access to NIQ’s data and tooling so clients can build AI on a trusted foundation
AI applications for smarter outcomes
End‑to‑end AI solutions that unlock value across priority business use cases
Commerce intelligence
NIQ embedded in the fabric of commerce to fuel AI‑driven shopping
Featured Solution
Agentic Commerce
Understand, measure and validate the impact of AI-driven and agentic commerce on product discovery, purchasing decisions, and real-world performance.
How can we help across your business
AI applications to transform the way you work
Everyday insights
Right insight, right moment
Growth strategy
Accessible, dynamic, actionable
Brand & media
Smarter audiences, breakthrough content, faster pivots
Price & promotion
Sharper pricing, real-time promotion
Digital shelf
No purchase missed on digital platforms
Innovation & Renovation
More winning innovations, faster to market
AI Insights & Strategy
Discover our latest research and reports
Understanding how NIQ AI creates better outcomes
- How does NIQ AI deliver more value?
NIQ AI combines the industry’s most detailed, verified, and omnichannel data with global scale and local precision. Powered by real purchase behavior and guided by category experts, it builds smarter models that drive smarter decisions, and ultimately, sustainable growth.
Better data creates better models. Better models create better decisions. Better decisions create results.- How does NIQ AI deliver more value? What makes NIQ’s AI-driven insights more accurate than traditional research or analytics approaches?
NIQ AI is trained on decades of real, verified household and SKU-level purchase data instead of modeled or self‑reported inputs. This foundation enables significantly sharper and more reliable AI‑driven insights, with performance like 7–15x more accurate product coding compared to standard LLMs, including ChatGPT.
- How does NIQ enable stronger AI data‑driven decision making for brands?
NIQ measures $7.2T in global consumer spending by ingesting more 120T data records from 90+ countries and 5M consumers––that’s to say, we have the most complete omnichannel dataset in the industry. Our AI models are built on real consumer behavior at the “point of truth”. This ensures that every recommendation, prediction, or optimization is rooted in what consumers actually do, directly improving strategic decision making across innovation, pricing, marketing, and portfolio strategy.
- How does NIQ leverage AI in business to accelerate growth for brands and retailers?
NIQ combines its uniquely detailed, verified, omnichannel purchase data with advanced AI models to surface patterns across billions of global transactions. This allows organizations to make faster, more confident decisions grounded in real behavior, not modeled or survey‑based assumptions, resulting in accelerated growth and reduced operational friction.
Principles for AI safety
NIQ’s approach to responsible and ethical AI
Stay ahead by staying in the loop
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