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AI at NIQ
Turn AI disruption into confident commerce growth
Explore how trusted data, connected intelligence and AI-ready strategies help brands and retailers navigate changing shopper journeys and drive confident growth.
55%
influenced by AI recommendations
on CPG purchases
34%
use AI to research products before buying
$107.6B
projected retail media investment in 2026
53%
of brands trust retail media measurement and attribution
Why now
Commerce is changing as AI reshapes how shoppers discover, compare and choose
AI is creating new routes to discovery and purchase, while raising the bar for trusted product information and connected measurement. NIQ brings together trusted data and connected intelligence to help commerce teams respond with greater clarity and confidence.
How NIQ helps
Put trusted intelligence to work across commerce
NIQ helps brands and retailers connect what shoppers see and choose with what drives measurable growth, using trusted data and intelligence across online and offline commerce. Strengthen digital shelf visibility with clearer product intelligence and content guidance. Understand performance across channels, retailers and marketplaces.
Connect retail media activity with sales outcomes and incremental impact. Turn complex commerce data into faster, more confident decisions.
Optiq
Turn complex consumer and retail data into clear, actionable insights with an AI-powered intelligence agent that helps teams uncover opportunities, answer business questions faster, and make decisions with confidence.
AI-Powered Research
Accelerate qualitative research with AI-driven analysis that transforms consumer conversations, feedback, and open-ended responses into meaningful insights at speed and scale.
Search Optimizer & Content Advisor
Most digital shelf tools tell you what changed. NIQ Digital Shelf tells you why it changed, what it cost you, and what to do next — connecting digital shelf performance to sales, shopper and media data across every retailer and location where your products are sold.
Connected Content
Transforms fragmented product, consumer, and availability data into structured, connected intelligence that drives discovery, decisioning, and performance across every commerce experience.
Audience & Personalization
Deliver more relevant customer experiences by identifying high-value audiences, understanding consumer behaviors, and activating data-driven personalization strategies across channels.
Growth Strategy Solutions
Grow your brand at the store, channel, or geographic level with compete accurate data and analytics.
Price & Promo Optimizer
Optimize regular and promotional prices to maximize profits and drive ROI on your promotional activities.
Shelf Architect + Precision
Unify and streamline your assortment and space strategies with an end-to-end, integrated data solution
AI Screener
Evaluate and prioritize innovation ideas faster with AI-powered concept screening that predicts market potential and helps teams focus on the concepts most likely to succeed.
AI Bases Product Developer
Our solution that enables technical insights, research & development, and sensory scientists to cut research time by 65%, reduce research costs, and reach the market up to six months faster than with traditional consumer research.
What sets AI at NIQ apart
Trusted intelligence for confident commerce decisions
AI is only as valuable as the data and context behind it.
NIQ combines verified consumer and product data, omnichannel coverage and deep commerce expertise to help brands and retailers understand what is happening, why it matters and where to act next.
With the Full View™ of consumer behavior , NIQ helps commerce teams connect digital activity with real-world performance and make growth decisions with greater confidence.
Trusted AI starts with trusted inputs.
Quality Inputs
Clean, global, longitudinal data — the foundation everything downstream depends on.
LLM Legibility
UPCs, SKUs, calendars, hierarchies normalized across thousands of feeds.
Interpretation
The business meaning that turns raw values into interpretable, defensible answers.
Usage & Adoption
The business meaning that turns raw values into interpretable, defensible answers.
Featured solutions
Insights for the next era of commerce
Explore practical perspectives on how AI is changing product discovery, product content and commerce decision-making, and what brands and retailers can do next.
Turn changing shopper journeys into confident commerce growth
Discover how NIQ can help you improve digital visibility, connect commerce performance and identify the actions that drive measurable growth.
Principles for AI safety
NIQ’s approach to responsible and ethical AI.
Stay ahead by staying in the loop
Don’t miss the latest NIQ intelligence.
Frequently Asked Questions
- How does NIQ AI deliver more value?
NIQ AI combines the industry’s most detailed, verified, and omnichannel data with global scale and local precision. Powered by real purchase behavior and guided by category experts, it builds smarter models that drive smarter decisions, and ultimately, sustainable growth.
Better data creates better models. Better models create better decisions. Better decisions create results.- How does NIQ AI deliver more value? What makes NIQ’s AI-driven insights more accurate than traditional research or analytics approaches?
NIQ AI is trained on decades of real, verified household and SKU-level purchase data instead of modeled or self‑reported inputs. This foundation enables significantly sharper and more reliable AI‑driven insights, with performance like 7–15x more accurate product coding compared to standard LLMs, including ChatGPT.
- How does NIQ enable stronger AI data‑driven decision making for brands?
NIQ measures $7.2T in global consumer spending by ingesting more 120T data records from 90+ countries and 5M consumers––that’s to say, we have the most complete omnichannel dataset in the industry. Our AI models are built on real consumer behavior at the “point of truth”. This ensures that every recommendation, prediction, or optimization is rooted in what consumers actually do, directly improving strategic decision making across innovation, pricing, marketing, and portfolio strategy.
- How does NIQ leverage AI in business to accelerate growth for brands and retailers?
NIQ combines its uniquely detailed, verified, omnichannel purchase data with advanced AI models to surface patterns across billions of global transactions. This allows organizations to make faster, more confident decisions grounded in real behavior, not modeled or survey‑based assumptions, resulting in accelerated growth and reduced operational friction.