Verbraucherinsights
CPG Retail
Hersteller CPG & FMCG
Verbraucherverhalten
Consumer Behavior Insights
Consumer Outlook
Consumer Recession
Markttrends
Shopper Trends
Thought Leadership
- Global consumers were pressured at the beginning of the year, but the climate has shifted in the last six months, with resilient consumers regaining some confidence and spending power.
- Navigating their shift from cautious to intentional consumption will require a deep understanding of what has changed, what disruptions remain, and what companies need to anticipate in the months ahead.
- NIQ’s Mid-Year Consumer Outlook: Guide to 2025 provides a strategic roadmap for navigating how to win with vigilant, yet optimistic consumers over the next 12 to 18 months and beyond.
