Welcome to Your 2025 Strategic Guide
In this multifaceted analytical assessment of the state of consumers, we uncover what has changed, what disruptions remain, and what companies need to anticipate in the months ahead. Register for our upcoming webinar to learn more and sign up below to receive the full report in September.
Navigate the shift from cautious to intentional consumption with this strategic guide covering:
1. State of Consumers
Measuring resilience and 2025 spending growth
2. Consumption Drivers
As inflation shifts, will volume lift?
3. Financial Polarization
Following the money with different consumer classes
4. Redefining “Discount”
Sizing how consumers are shopping to stay ahead
5. Trends to Watch
Anticipating catalysts to change in 2025
Key Findings:
- Monthly global CPG inflation growth has slowed to 1.7% from one year ago.
- Consumers are still spending more for less volume: 100 USD in 2022 purchases would cost $117 in 2024.
- Discount CPG price tiers captured over $6 billion in incremental sales share growth globally.
- 56% of global respondents expressed data privacy concerns with AI technology.
Your 2025 strategic roadmap to consumer spending
Sign up to be the first to receive NIQ’s upcoming Mid-Year Consumer Outlook: Guide to 2025 in September.
Lauren Fernandes is a data-driven thought leader and content strategist, serving as Vice President of Global Thought Leadership, Marketing & Communications for NIQ. Based in Toronto, Canada, she has a passion for exploring emerging trends and shifting consumer behaviors. Her work has scaled global audiences and clientele, helping manufacturers and retailers make more informed business decisions. For the past decade, Lauren has enjoyed sharing her perspectives and analytic pursuits via thought leadership content, industry publications, and to diverse audiences within the NIQ network and beyond.
