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Multimedia

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

[x] mins read
Multimedia

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

[x] mins read
Innovation
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Alcohol CPG Beverage CPG Foods CPG Retail Manufacturing CPG & FMCG Consumer Behavior Pricing & Promotion Pricing Strategy Product Innovation

Join NielsenIQ for the first session in the BASES Masterclass webinar series. The session will share best practices for innovators, from how to price new products and generate new opportunities for established brands, to innovation-based portfolio optimization. 

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Resources

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Watch the session recording to learn more about:

  • How to set optimal pricing for new products
  • Best practices for optimizing price pack architecture for established brands
  • Tips for launching new products that drive portfolio growth
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