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Media
Implement NIQ consumer-based behavioral, lifestyle, values, interests, and outcomes data to enrich your own consumer data, capture more valuable audiences, and uncover the impact and effectiveness of advertising on sales and behavior to optimize campaigns.
As privacy regulations evolve and media fragmentation grows, a deep understanding of consumers is crucial for agencies and advertisers to craft impactful campaigns. Prepare for 2025 and beyond with our expert guidance.
NIQ’s world-class planning, audience, and outcomes data can elevate insights, planning, audiences, measurement, and enrichment to new levels in a compliant, safe, and privacy-first manner.
With our robust audience and outcomes data, you can:
- Fill in the gaps in your first-party data with valuable lifestyle, behavioral, interest, values, demographic and pyschographic data.
- Empower performance measurement and optimization of your digital campaigns
- Activate premium, tailored audiences aligned to your marketing strategy, campaign planning, insights, and measurement.
- Track performance and identify drivers. Monitor sales and brand share performance across in-store and online channels to understand the drivers behind competitive and category performance. Build a holistic view of an advertiser’s sales performance using our Sales and Brand data.
- Gain a deeper understanding of shoppers driving an advertiser’s performance through NIQ consumer panels.
- Improve media planning Strategize media activity based on geographically granular sales performance data.
- Measure the sales impact of media activity using our global, store-level sales data.
- Evaluate cross-channel media effectiveness to optimize spend allocation for advertisers.
- Target custom, high-fidelity audiences for digital advertising using NIQ’s rich, multi-sourced consumer-based and store-level data.
- Leverage syndicated, off-the-shelf audiences to efficiently target an advertiser’s high-propensity shoppers.
Explore our media data solutions
Explore our Media data solutions that allow you to effectively plan audiences, activate these audiences directly, and measure advertising impact on sales, consumer behavior, and to inform campaign optimization.
Retail Sales Measurement
Covers total retail sales for FMCG across Grocery, Drug, Convenience, and Discounters in 100+ countries. The data can be used in media measurement models to uncover insights and impact of media campaign on sales. Perfect for pre-sales enablement, campaign optimization, measurement, and where to best target your campaigns.
Consumer Panel
NIQ ties together world-class purchase data with comprehensive consumer behavioral data. NIQ panels track consumers’ brick-and-mortar and online purchases for FMCG and tech and durable retailers across 24 countries. Understand consumer shopper behavior, demographics, and loyalty with modern, representative panels and custom surveys.
Product Content
Measure the market through the lens of product claims, certifications, and ingredient and nutrition panel attributes to drive smarter audience segmentation, targeting, media placement, and sponsored retail search.
Hidden
Hidden
Press Release
NielsenIQ and TransUnion collaborate to enable targeted advertising with first-party retail purchase data
Case Study
How an effective advertising campaign by a European DSP returned this household dairy brand to growth
Press Release
MiQ Canada launches new sales uplift solution for CPG advertisers through data agreement with NielsenIQ
Featured Product
Precision Areas
Local level visibility allows you to focus on high-impact geographies with target demographics.
Meet the team
Lana Busignani
General Manager, Global Media
General Manager, Global Media
Lana leads the NielsenIQ Media Division, uniting the Media capabilities of NIQ, GfK and MRI-Simmons to support advertisers, agency and media partners in optimizing advertising investment and execution. Prior to NIQ, Lana led the Media Division of Quotient following 7 years at Nielsen Media.
Paul Shortley
Head of Commercial, Media
Head of Commercial, Media
Paul leads the commercial teams for MRI Simmons and NIQ Media globally. Previously he led Sales for Nielsen’s Global Marketing Effectiveness business, and Chief Revenue Officer with Sensor Tower a mobile app analytics firm and Relo Metrics, a leader in Sports Sponsorship Measurement.
Josh Pisano
Global Head of Product, Media
Global Head of Product, Media
Josh leads the product teams for the NielsenIQ Media Division, focused on integrating media solutions to create a differentiated and superior offering in the Media and AdTech ecosystem. Previously he led Strategy and Product at MRI-Simmons, launching Advanced Advertising, Analytics, and Activation products
Marco Caroti
Sales Director, Media International Markets
Sales Director, Media International Markets
Marco leads the NielsenIQ Media Sales Team outside of North America, supporting advertisers, agencies and Media clients with planning, audience and performance measurement needs. Previously, he held several roles in New Business and Global Services across Western and Eastern Europe for NIQ.
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