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Consumer Packaged Goods

Industries / Consumer Packaged Goods

Industries

For more than a century, NIQ has been at the forefront of consumer data and insights, providing the CPG industry with the most comprehensive view of market trends and performance.

Our extensive experience and cutting-edge technology enable you to anticipate changes in consumer behavior, optimize product portfolios, and drive sustainable growth. With NIQ, you gain unparalleled access to retail and consumer data, allowing you to make informed decisions that put your business ahead of the competition.

NIQ’s best-in-class data can help you

  • Maximize your market share across channels and categories 
  • Stay ahead of emerging CPG industry trends that shape consumer preferences and impact your brand. 
  • Optimize pricing and promotional strategies to stay competitive. 
  • Understand your category’s future growth potential and investment opportunities. 
  • Track your competitors’ performance and identify gaps in the market. 

Harness the power of real-time consumer insights to outpace the competition in the dynamic Beverage and Alcohol market.

Understand the evolving pet care market and ensure your brand stays relevant in an increasingly competitive landscape.

Stay ahead of beauty trends and capture your share of the fast-moving beauty and personal care industry.

Screenshot of Emilia Simonin talking about L'Oreal

Assorted sweets in buckets

Consumer intelligence reveals pathways to growth for manufacturers and retailers—now, in 2025, and beyond

Retail Measurement Services (RMS)

Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.

NielsenIQ Omnisales

Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.

Craig Houliston
Phil Tate
Sherry Frey
Katrina Bishop
Steve Zurek
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