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Tech & Durables
Discover growth opportunities in the Consumer Durables sector with NIQ. Our comprehensive data solutions and industry-leading insights empower businesses to master market measurement, understand consumer behavior, and drive innovation.
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Get the Full View™ of the technology and durables industry.
Despite a constantly evolving market and consumer, there are significant opportunities for growth in the Tech and Consumer Durables (T&D) spaces. NIQ and GfK together provide unparalleled insights to help you navigate a challenging landscape and ultimately find and maintain sustainable growth.
Our robust point-of-sale network and global, long-term panel studies equip you with the comprehensive data needed to understand your market, brand, and consumers better than ever before. Whether you’re a distributor or a retailer, a leading or emerging brand, a software company, a component manufacturer, or a smarthome provider, with NIQ, you can make better business decisions, faster.
Our data solutions also add value to those not directly involved in the Tech and Consumer Durables sectors, helping leaders in the media and entertainment and financial services industries unlock insights and gain a deeper understanding of market dynamics. With NIQ’s industry-leading expertise, you can identify growth opportunities, win market share, and drive innovation.
With our leading T&D data and insight solutions, you can:
- Master market measurement, grow your business and boost market share with a complete view of performance across categories, channels, and global markets.
- Understand consumer behavior in the consumer durables market so you can seize the moment.
- Empower brand and media excellence with insights that can build a strong brand and improve marketing and advertising effectiveness.
- Improve analytics and forecasting to more accurately assess market potential and optimize revenue.
Featured Event
NielsenIQ at IFA 2025: Powering Growth in Tech & Durables
Want more insights on the T&D industry?
Understand your market, brand and consumer with GfK’s state-of-the-art trend reports, category insights and expert talks.
Unrivaled Coverage
Monitor performance across your entire portfolio
Home Appliances
Optics
Office Equipment / Stationary
IT
Automotive
Lifestyle
DIY / Home and Living / Gardening
Telecom
Consumer Electronics
Photo
Why NIQ?
4,000
clients
60+
countries
500+
product groups
110,000+
retailers
120
distribution channels
Case Study
Reinventing the product portfolio to stay ahead
Harman uses GfK’s customized intelligence to respond to constantly changing customer needs
Case Study
Building and supporting strategic initiatives rooted in gfknewron Predict
gfknewron helped Indurama’s sales and marketing team react fast and adapt their business plans and actions in a challenging pandemic environment.
Featured Product
gfknewron – One platform, total clarity
Make informed decisions with the industry’s leading point-of-sales data, consumer insights and advanced analytics to mitigate risks and maximize future growth.
Featured Product
Supply & Distribution Solutions
Gain insights into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors’ channel strategies – B2B and B2C.
Featured Product
Showcase Your Tech Products with Precision
High-quality imagery, accurate specifications, and consistent product details help your goods stand out and convert. NIQ Brandbank helps brands present products online with confidence, engaging shoppers, speeding time to market, and increasing sales.
Meet the team
Norbert Herzog
Head of Global Strategic Insights
Head of Global Strategic Insights
With 15+ years of experience, I regularly collaborate with top manufacturers and retailers to provide strategic support to industry leaders. My team provides fact-based strategic analytics by integrating multiple sources of research, including unique global Point of Sale tracking data and consumer studies.
Frank Landeck
Head of gfkconsult
Head of gfkconsult
With over 20 years of experience in market intelligence, ad-hoc research, digital methodologies and consulting frameworks, I specialize in tech and durable industries, helping manufacturers with business planning, market entries, strategic marketing, sustainability efforts, and innovation success.
Nevin Francis
Senior Director Global Strategic Insights
Senior Director Global Strategic Insights
I offer strategic support to leading manufacturers and retailers and help decision-makers navigate market dynamics and go-to-market strategies. My expertise spans small domestic appliances, home automation, and baby care, where I contribute to driving innovation and growth.
Namrata Gotarne
Director Global Strategic Insights
Director Global Strategic Insights
Leveraging over 14 years of expertise in Retail, IT peripherals, and cross-sector tech and durables, I provide strategic guidance to leading manufacturers and retailers. My role as a trusted advisor empowers industry leaders to innovate and grow through informed decision-making.
Ines Haaga
Director Global Strategic Insights
Director Global Strategic Insights
With 15+ years of business experience, I’m an expert and spokesperson on global trends in the Consumer Tech and Durables Market, with a focus on the IT and Office industry. I collaborate closely with decision-makers at leading manufacturers and retailers to support their strategic decision-making.
Sarah Bartz
Director Global Strategic Insights
Director Global Strategic Insights
My diverse background, strong grasp of global impact factors, and passion for understanding consumer behavior make me a valuable sparring partner for clients and key partners, helping them anticipate shifts and seize opportunities.
Jan Lorbach
Senior Director Strategic Insights
Senior Director Strategic Insights
As an expert for in the Tech & Durables industry with 12+ years experience, my focus is on the Telecom and Consumer Electronics markets. I speak at international conferences and hold workshops for major global technology companies headquartered in the U.S., Europe, China and South Korea.
Julian Baldwin
President, Tech & Durables
Julian Baldwin
President, Tech & Durables
Julian Baldwin leads NIQ’s Global Tech & Durables business. Now powered by GfK intelligence, Julian manages the world’s most robust point of sale network, and global, long-term panel studies. His team partners with clients to deliver the data needed to help them understand their market, brand, and consumer better than ever.
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