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NielsenIQ University Program

We want to lay the foundations for the future. To ensure a better and more equal CPG industry, we’re partnering with like-minded universities, CPG manufacturers, and retailers to develop a new generation of diverse data analytics, insights, and business intelligence leaders.

Join the #1 global data and measurement company to kickstart your career and make your ambitious ideas a reality.

Applications are now closed!

Program overview
Program overview

Introducing NielsenIQ University

Have you ever walked down an aisle in your local grocery store and wondered why your favorite food product moved? When you’re in a store, what catches your eye and motivates you to buy a certain product? The NielsenIQ University Program is a data analytics training program that allows students to explore just that by analyzing the latest consumer trends for consumer-packaged goods (CPG) manufacturers and retailers that we all know and love. NielsenIQ University Program Scholars work to solve a real marketing challenge for a major brand using syndicated data. Program Scholars also receive a stipend (exclusions apply), mentoring, professional development and direct access to internships or full-time career opportunities in the data analytics, CPG and retail industries.

Across Spring and Fall 2022-cohort graduates of the NielsenIQ University (NIQU) Program have worked with major CPG brands such as:

Register to join an info session! 
Register to join an info session! 

Info Sessions

Info Session Oct 25th @3pm EST 

Info Session Nov 8th @3pm EST

Eligibility & commitment
Eligibility & commitment

Who should apply?

Interested applicants from United States or Canada who meet the commitment and qualifications outlined below are encouraged to apply and become a part of this unique and dynamic learning experience.

Commitment

Students accepted into the program will be required to attend a virtual kickoff summit at the beginning of the program and a virtual graduation ceremony at the end of the program. Specific dates and times will be outlined at a later date. Please note that the NielsenIQ University Program may make optional, in-person engagements available to Program Scholars throughout the duration of the program. Any travel outside of the university campus will be organized by NielsenIQ.

Students accepted into the program must commit 1.5 hours per week for the duration of the 12-week program, which includes attendance at weekly training sessions and participation in a team case study (marketing challenge). All sessions will be conducted via Zoom. Program Scholars are also expected to commit time outside of the program sessions to work with their team members on the case study project.

Qualifications

Qualifications

Required:

  • Applicants must be currently enrolled in a bachelor’s degree program in the United States or Canada as a standing sophomore (graduating class of 2026), junior (graduating class of 2025), or senior (graduating class of 2024) during the Fall 2023 university semester.

Highly Desirable: 

  • Pursuing a bachelor’s degree in an analytical or human insights focused field, including but not limited to Economics, Psychology, Marketing, Engineering, Mathematics, Information Systems, Social Sciences, Business, Relations, Finance, or Computer Science
  • Demonstrated leadership in extracurriculars on campus or in your local community
  • Passion for understanding consumers, data analytics, and market research
  • Enthusiastic to learn about and apply new technology to drive business solutions 
  • Demonstrated project management skills and ability to work on a diverse team
  • Strong communication skills
  • Proficiency in Microsoft Office Suite
  • Permanent authorization to work in the country where your university is located 

Testimonials
Testimonials

What Program Scholars like about the NielsenIQ University Program 

 “Throughout my time at the NielsenIQ University Program, I have been able to gain client management, analytical knowledge, and confidence in myself from fantastic role models showcasing the amazing culture of the NielsenIQ community.

Veronica Sandoval, Fall 2022 NielsenIQ University Program Scholar, New York University

“NielsenIQ University’s utmost priority is to give you the educational support you need. From mentorship to office hours, I always felt like I had a multitude of ways to reach out for advice.

An environment that wholeheartedly encourages you to learn is the key to success.”

Jazzmin Guillame, Fall 2022 NielsenIQ University Program Scholar, City College of New York

“My biggest word of advice to students who are accepted into the program is to reach out.

I think the best thing that you can do is utilize all of the resources. Ask questions and don’t be afraid to try.”

Rod Villalba, Spring 2022 NielsenIQ University Program Scholar, Brigham Young University

Rod’s Testimonial
Additional information
Additional information
Program dates

Program dates

Applications are closed now.

Application Deadline

Application Deadline
April 14th 11:59pm

Kickoff summit

Fall 2023 

Program duration

September-November 2023 (12 weeks) 

Detailed program session dates/times to be shared in the application and upon acceptance into the program.  

Program Benefits

NielsenIQ University Program Scholars have enjoyed the following benefits

  • The chance to win a case study (marketing challenge) competition award of up to $10,000
  • A program stipend of $250usd
  • Additional incentives for attending monthly professional development sessions
  • Being aligned with a well-known CPG manufacturer or retailer to solve a real client marketing challenge
  • Access to additional professional development programming
  • A NielsenIQ data analytics certificate of training
  • A guaranteed interview for NielsenIQ’s paid summer internship program (juniors only)
  • A guaranteed interview for a full-time job opportunity (job to start upon completion of university degree program) (seniors only)
  • Hands-on application of data analytics, insights, and business intelligence
  • Access to a support team of NielsenIQ employees
  • Networking with data analytics, consumer-packaged goods, and retail industry professionals
  • Being paired with a NielsenIQ mentor for the duration of the program
What you’ll learn

What you’ll learn

  • Core Industry Skills 
    • Application of consumer trends to a marketing challenge
    • Principles of Market Research
    • Data analytics fundamentals 
    • Retail & Consumer Analytics
    • Storytelling & Power Messaging
  • Professional Development
    • Career pathways in Data Analytics, Consumer Packaged Goods and Retail 
    • Resume & interview guidelines 
    • Preparing for Executive Presentations

Press Release

NielsenIQ University ready to develop
diverse talent pipeline for CPG and retail industries.

17th November, 2021

Click here to read about some of NielsenIQ’s Fortune 500 client partners in the NielsenIQ University Program. 

Learn More
Applications
Applications

Applications are closed now.

Questions?
Questions?

Email us at University.Relations@smb.nielseniq.com