Introducing the NIQ University
Have you ever walked down an aisle in your local grocery store and wondered why your favorite food product moved? When you’re in a store, what catches your eye and motivates you to buy a certain product? The NIQ University Program is a data analytics training program that allows students to explore just that by analyzing the latest consumer trends for consumer-packaged goods (CPG) manufacturers and retailers that we all know and love. NIQ University Program Scholars work to solve a real marketing challenge for a major brand using syndicated data. Program Scholars also receive a stipend (exclusions apply), mentoring, professional development and direct access to internships or full-time career opportunities in the data analytics, CPG and retail industries.
Across Spring and Fall 2022-cohort graduates of the NIQ University (NIQU) Program have worked with major CPG brands such as:
What Program Scholars like about the NIQ University Program
“Throughout my time at the NIQ University Program, I have been able to gain client management, analytical knowledge, and confidence in myself from fantastic role models showcasing the amazing culture of the NIQ community.
“Beyond the analytical and presentation skills, I learned what it meant to be a professional and the importance of nurturing professional relationships. Now that I work as a NExT analyst at NIQ, I fully realize how invaluable this lesson is and I’m grateful to NIQU for their commitment to developing career-ready young professionals”
“The NIQ University Program provided me with matchless knowledge of how to use data to discover trends and answer business questions with actionable insights.”
Program dates
Applications are open. Apply here.
Application Deadline
Application Deadline
May 17th 11:59pm
Kickoff summit
Fall 2024
Program duration
September-November 2024 (12 weeks)
Detailed program session dates/times to be shared in the application and upon acceptance into the program.
NIQ University Program Scholars have enjoyed the following benefits
- The chance to win a case study (marketing challenge) competition award of up to $10,000
- A program stipend up to $250usd
- Additional incentives for attending monthly professional development sessions
- Being aligned with a well-known CPG manufacturer or retailer to solve a real client marketing challenge
- Access to additional professional development programming
- A NIQ data analytics certificate of training
- A guaranteed interview for NIQ’s paid summer internship program (juniors only)
- A guaranteed interview for a full-time job opportunity (job to start upon completion of university degree program) (seniors only)
- Hands-on application of data analytics, insights, and business intelligence
- Access to a support team of NIQ employees
- Networking with data analytics, consumer-packaged goods, and retail industry professionals
- Being paired with a NIQ mentor for the duration of the program
What you’ll learn
- Core Industry Skills
- Application of consumer trends to a marketing challenge
- Principles of Market Research
- Data analytics fundamentals
- Retail & Consumer Analytics
- Storytelling & Power Messaging
- Professional Development
- Career pathways in Data Analytics, Consumer Packaged Goods and Retail
- Resume & interview guidelines
- Preparing for Executive Presentations
- Transition from college to career
Locations
Program Locations
- The NielsenIQ University Program is a fully remote program that is hosted virtually via Zoom.
- The Fall 2024 wave of this program is open to students located in the United States, United Kingdom, and Canada.
Internship & Job Locations (subject to chage)
- Chicago, IL
- Atlanta, GA
- Parsippany, NJ
- New York, NY
- Cincinnati, OH
- Bentonville, AR
- Other – US
- Oxford – UK
- Markham, ON – CA
- Remote
NIQ University ready to develop
diverse talent pipeline for CPG and retail industries.
Click here to read about some of NIQ’s Fortune 500 client partners in the NIQ University Program.
Email us at University.Relations@smb.nielseniq.com