
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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GfK Seller Insights

The Now and Future of Convenience Stores

France On Premise Consumer Pulse Report: June 2025

Tapping into the Quebec Consumer: Strategies for Success

Product Attributes Drive Growth: The CPG Playbook for Health & Wellness Success

Beyond the make-up: the fascinating world of the Australian beauty industry

No and low alcohol drinks in focus as APAC’s mindful consumers moderate alcohol

High-priced Spirits gain share as consumers trade up in US Bars, Clubs and Restaurants

Seizing the 2025 European summer

Understand the next frontier: Where Philippines FMCG growth really happens
