Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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NIQ Perspective: Why Super-Premium Chocolate Is Growing Despite Price Pressure
Map of the Month: Young Households, Germany 2025
Bartenders and Brands: The perfect blend for mutually beneficial relationships
Bartenders and Brands: How to share in success
Hospitality Health Check: Ten insights from 2025
The Value of the Beauty Consumer Asset Download
GfK E-Bike Monitor
Hospitality and the Night Time Economy: The state of play in 2026
Night Time Economy Market Monitor – February 2026
From Highlands to Highballs: Six APAC Markets, One Whisk(e)y Playbook