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Make your move with NIQ’s consumer intelligence solutions
Identify your next big move with our Full View of consumer intelligence. NIQ delivers trustworthy, relevant data on every customer, channel, aisle, and click—plus advanced analytics and experts to help you apply it.
Our solutions uncover the most granular details to inspire big-picture ideas and empower business leaders to take decisive action.
Market Measurement
Grow your business and market share with a complete view of performance across categories, channels, and global markets. NIQ offers unrivaled global coverage of the CPG and Tech and Durables space, delivering omnichannel, total-store intelligence from a single, trusted source.
Unlock your solution today
Consumer Behavior & Insights
With NIQ’s Full View of consumer insights and buying behavior, you can understand who your consumers are, how they shop, what they buy, and why—all so you can deliver the right products to the right customers, through the right channels, at the right moment.
Unlock your solution today
Innovation
Leverage next-gen technology to drive the right product innovation and streamline your business. NIQ’s advanced predictive analytics, rigorous neuroscience, and proprietary benchmark data give brands the ability to identify the right white spaces, build compelling value propositions, optimize the product experience, and activate with high-ROI marketing.
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Brand & Media
Build a strong brand and improve marketing and advertising effectiveness by using NIQ’s data and insights to put the consumer at the heart of your strategy. Our solutions provide a holistic view of your brand and marketing performance so you can take create a seamless strategy that leverages personalization and better product discoverability.
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Analytics & Activation
Unlock the full potential of your business with solutions to help you optimize e-commerce, develop winning assortments, and manage your supply chain. Harness the power of NIQ’s advanced analytics and cutting-edge technology to transform your strategies and outperform competitors.
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NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
Cloud based platforms allow you to access your data and insights from anywhere, at anytime.
Connect
Harness the most trusted and comprehensive CPG data with a robust, scalable, and configurable data management and analytics platform.
Discover
Unleash the power of data to reveal new pathways to growth with an intuitive, integrated data visualization solution for all users.
Activate
Enhance retailer-supplier collaboration based on a common source of truth, with a complete view of omnichannel opportunities, and category and customer insights.
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One platform for Tech & Durables manufacturers and Retailers to leverage the power of data-driven insights for better, faster decisions.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
