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Innovation
Develop and optimize your product innovation by leveraging the industry’s gold standard in analytics as well as next-gen technology.
Successful innovation is not only possible – it’s predictable. We offer brands and retailers the foundational, actionable insights and cutting-edge technology to build a deep understanding of customers—what they say, how they think, and what they’re likely to do—to inform faster, more agile innovation decisions.
NIQ’s Innovation solutions, powered by the innovation experts at NIQ BASES, give brands the power to identify the right white spaces, build compelling value propositions, optimize the product experience, and activate with high ROI marketing across markets in any category.
We combine advanced predictive analytics, the most rigorous and reliable neuroscience in the industry, proprietary benchmark data, expert advice, and modern, agile technology so you can predict market outcomes across the product lifecycle.
Our Innovation Solutions
Product Innovation
Fuel growth and product development by testing, refining, and reinventing with highly predictive, market-tested consumer insights.
Packaging Design
Create impactful packaging across the shopper journey.
Ask Arthur
Unlock faster insights with NIQ Ask Arthur—a GenAI tool that’s redefining the landscape of data exploration and utilization.
Artificial Intelligence
What is artificial intelligence and what does it mean for your business?
Why NIQ
Predict market outcomes
Our innovation consulting and solutions are built on a foundation of tools that are validated to predict in-market outcomes.
Work with the experts
For 40+ years, our innovation experts have served as the industry’s gold standard for new product launch assessment and optimization, studying more than 300,000 new products in 80+ markets across all types of launches.
Access leading technology
NIQ empowers retail and manufacturing clients across 95+ countries, 21M+ stores, and trillions of records with artificial intelligence (AI) and machine learning (ML) to drive actionable insights.
Case Study
BASES Client Success Stories
Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.
Press Release
NIQ Unveils Groundbreaking AI Tools for CPG Brands at FastCompany Innovation Festival 2024.
Discover how our clients achieve remarkable success with our innovation and renovation solutions, with real-world examples of best practice across idea, product and activation.
Featured Product
NIQ BASES Advertisement
BASES Optimized ads experience up to 20% lift in ad-driven sales.
Featured Product
NIQ BASES Pack & Design
Develop powerful packaging and predict the potential of the pack in market.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™