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Market Measurement

Grow your business and market share with a complete view of performance across categories, channels, and global markets.

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Solutions / Market Measurement

Solutions

Successful brands and retailers understand the big picture, from challenges and opportunities to the next big move. As the world’s largest consumer intelligence provider, we power your big-picture growth with a clear, Full View™ of the market—in-store, online, and worldwide.

Thanks to the combination of NIQ and GfK, our Market Measurement solutions offer unrivaled global coverage of the CPG and Tech and Durables spaces, providing omnichannel, total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll know exactly where your market performance growth is coming from today and where to find it tomorrow. 

Learn more about how our Market Measurement solutions and expertise help you understand performance and improve planning so you can optimize your business growth strategies. 

Our Market Measurement solutions

Access detailed insights into product, category, brand, retailer, and competitor performance.

Assess what’s happening with your brand or category across countries and regions and identify expansion opportunities in other markets.

Get ahead of consumer trends and track their progress with detailed product and search data insights.

Why NIQ

95+ countries

We are the world’s leading consumer intelligence provider, measuring $7.2T of global consumer spending.

21.3 million stores

We capture, code, and maintain 162 million products across more than 1,400 categories.

82,000 online merchants

We gather 60 billion data points every day and track over 1,500 attributes to deliver omnichannel insights.

5 million panelists

We collect exhaustive e-receipt data in an anonymized, passive manner.

Assorted sweets in buckets

From new product launch to $1.4 million in a month – the story of Golden Monkey

Retail Measurement Services (RMS)

Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.

Create the right opportunities with gfknewron Market.

Enhance your Tech & Durables business with gfknewron’s product portfolio analysis and strategy tools.

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™