Founded in 1923, built for the future
Our founder, Arthur C. Nielsen, created the concept of market share. Today, we’re ushering in a new era of growth and knowledge based on the Nielsen family’s passion for innovation and integrity.
<strong>A trusted partner</strong>
Our data measures and predicts shopper behaviors with precision and quality. While trends and channels may change, our commitment to coverage, quality, data science, and actionable insights never will.
<strong>Your guide in a dynamic industry</strong>
Every piece of technology that has simplified consumers’ lives has made business, and business decisions, more complex. Trustworthy data that connects organizational decision-making offers a clear, uncomplicated path to growth. NielsenIQ’s scale, quality, and context is the differentiator.
Careers that change the landscape
At NielsenIQ, we’re putting the brightest and most dedicated minds together to accelerate progress. Our diversity brings out the best in each other so we can leave a lasting legacy on the work that we do and the people that we do it with.
A truly global scale
Most other companies are not willing or able to measure performance across the globe, but it’s a challenge we gladly take on. In 2021, we collected data in 109 markets, and we’re continuously investing in technology and operational excellence that helps you move forward with knowledge and confidence.
Equality in data and employment
The independence and fairness that defines our measurement extends into our culture. Talents and ideas of all backgrounds and perspectives give us a competitive edge.
A positive impact on people and planet
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and work.
Our trusted data partners span the CPG, travel, shopping, auto, finance, and business verticals.
What you buy is at the core of what we do. That’s why our panels are robust, trusted, and among the largest in the world.
We engage with government officials, industry associations, and diverse experts on issues important to our business and yours.
Learning is foundational to the advancement of data, science, and business. Here’s how we’re helping to shape the next generation of thinkers.
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business.
We are committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates, and the public.
We have the honor and responsibility to steward the legacy of integrity set by our founder, Arthur C. Nielsen. Our success as a business depends on trust and independence.
Modern Slavery Statement
NielsenIQ’s Modern Slavery Statement shows our commitment to integrity and corporate citizenship.
For the financial year ending December 31, 2020, NielsenIQ was owned by Nielsen Holdings plc. This modern slavery statement constitutes Nielsen Holdings plc’s anti-slavery and human trafficking statement for the financial year ending December 31, 2020 and covers all of Nielsen Holdings plc, and its subsidiaries, including NielsenIQ.
The NielsenIQ Code of Conduct reinforces our commitment to integrity and promotes honest, legal and ethical conduct across NielsenIQ.
NielsenIQ commits to managing our supply chain in an ethical, legal and socially responsible manner. NielsenIQ’s Supplier Code of Conduct conveys our expectations for our suppliers.
NielsenIQ’s Global Human Rights Guidelines aligns with our commitment to respect human rights.
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