We deliver the Full View
NIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth.
A century of consumer intelligence
Our founder, Arthur C. Nielsen, created the concept of market share in 1923. 100-years later, we’re the world’s leading consumer intelligence company, measuring more channels, more consumers, and more countries than ever before to deliver the industry’s most understandable and actionable insights.
We show the world what people want
Our purpose is clear–discover insights within consumer buying behavior and reveal them to the world. You trust us to fully and accurately represent the world’s consumers, and we take this responsibility seriously.
Careers that change the landscape
At NielsenIQ, we’re putting the brightest and most dedicated minds together to accelerate progress. Our diversity brings out the best in each other so we can leave a lasting legacy on the work that we do and the people that we do it with.
We show the world what people want
The Full View
We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. From omnichannel delivery to open-air markets, we go where other companies are not willing or able to go–collecting data in more than 100 markets to bring you the most complete and clear consumer intelligence.
Equality in data and employment
The independence and fairness that defines our measurement extends into our culture. Talents and ideas of all backgrounds and perspectives give us a competitive edge.
A positive impact on people and planet
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and work.
Our trusted data partners span the CPG, travel, shopping, auto, finance, and business verticals.
What you buy is at the core of what we do. That’s why our panels are robust, trusted, and among the largest in the world.
We engage with government officials, industry associations, and diverse experts on issues important to our business and yours.
Learning is foundational to the advancement of data, science, and business. Here’s how we’re helping to shape the next generation of thinkers.
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business.
We are committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates, and the public.
We have the honor and responsibility to steward the legacy of integrity set by our founder, Arthur C. Nielsen. Our success as a business depends on trust and independence.
Modern Slavery Statement
NielsenIQ’s Modern Slavery Statement shows our commitment to integrity and corporate citizenship.
This represents the Modern Slavery Statement that constitutes NielsenIQ’s anti-slavery and human trafficking statement for all NielsenIQ companies worldwide for the year ending December 31, 2021.
The NielsenIQ Code of Conduct reinforces our commitment to integrity and promotes honest, legal and ethical conduct across NielsenIQ.
NielsenIQ commits to managing our supply chain in an ethical, legal and socially responsible manner. NielsenIQ’s Supplier Code of Conduct conveys our expectations for our suppliers.
NielsenIQ’s Global Human Rights Guidelines aligns with our commitment to respect human rights.
This policy is currently being updated.
Stay one step ahead by staying up to date.
Don’t miss out on latest insights, offers and opportunities by NielsenIQ.