<strong>Founded in 1923, built for today</strong>
A century ago, Arthur C. Nielsen borrowed $45,000 to start a business that would test the quality of conveyor belts and turbine generators. With each technological advancement and through each new era of business, Nielsen marked the passage of time with trustworthy reporting and the relentless pursuit of truth.
<strong>A trusted global leader</strong>
Today, our retail and consumer data platform measures shopper behaviors more precisely than ever before. While trends may change, our unmatched integrity and commitment to data science and analysis remains true and trusted across the globe.
<strong>Your guide in an ever-changing world</strong>
Only NielsenIQ is able to deliver the clear perspective, the breadth and depth of information, and the complete context your business needs. Our insatiable search for knowledge drives our momentum forward, so we stay ahead of the curve to reveal the connected story of your customers and business. Uncovering the truth is critical for your success, and we have the vision to lead you to True Intelligence.
We deliver the complete truth
That’s why we are unrelenting in our pursuit of the most granular data to deliver the background knowledge you need. Our best-in-class data scientists and analysts simplify the complexity of this information, revealing powerful insights through clear, compelling stories. We capture the world as it is today, to allow you to look to the future and make decisions with confidence.
Careers with far-reaching influence
Become a leader in the global data analytics and technology industry. Our tools and vision can propel your career to new heights, giving you the opportunity to drive advancements across markets and top 100 companies.
Chief Executive Officer
Chief Financial Officer
Chief Technology Officer
Chief Marketing Officer
Equality in data and employment
We are tirelessly driven to measure data equitably and fairly, and that commitment to equality is built into our culture. To embrace the talents and ideas of all backgrounds and perspectives is core to who we are.
Our trusted data partners span the CPG, travel, shopping, auto, finance, and business verticals.
What you buy is at the core of what we do. That’s why our panels are robust, trusted, and among the largest in the world.
We engage with government officials, industry associations, and diverse experts on issues important to our business and yours.
Learning is foundational to the advancement of data, science, and business. Here’s how we’re helping to shape the next generation of thinkers.
Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business.
We are committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates, and the public.
We have the honor and responsibility to steward the legacy of integrity set by our founder, Arthur C. Nielsen. Our success as a business depends on trust and independence.
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