Deliver the truth - About us

Our Story

Founded in 1923, built for today

A century ago, Arthur C. Nielsen borrowed $45,000 to start a business that would test the quality of conveyor belts and turbine generators. With each technological advancement and through each new era of business, Nielsen marked the passage of time with trustworthy reporting and the relentless pursuit of truth.

Our Story

A trusted global leader

Today, our retail and consumer data platform measures shopper behaviors more precisely than ever before. While trends may change, our unmatched integrity and commitment to data science and analysis remain true and trusted across the globe.

Our Story

Your guide in an ever-changing world

Only NielsenIQ is able to deliver the clear perspective, the breadth and depth of information, and the complete context your business needs. Our insatiable search for knowledge drives our momentum forward, so we stay ahead of the curve to reveal the connected story of your customers and business. Uncovering the truth is critical for your success, and we have the vision to lead you to True Intelligence.

Our mission

We deliver the complete truth

That’s why we are unrelenting in our pursuit of the most granular data to deliver the background knowledge you need. Our best-in-class data scientists and analysts simplify the complexity of this information, revealing powerful insights through clear, compelling stories. We capture the world as it is today, to allow you to look to the future and make decisions with confidence.

NielsenIQ News

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Press Release

NielsenIQ establishes independence as a standalone company

08 March 2021

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Press Release

NielsenIQ sets course to reinvent retail and consumer measurement in the age of Omni

07 April 2021

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Press Release

NielsenIQ and J.D. Power enter strategic alliance for automotive research

20 April 2021

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Careers

Careers with far-reaching influence

Become a leader in the global data analytics and technology industry. Our tools and vision can propel your career to new heights, giving you the opportunity to drive advancements across markets and top 100 companies.

Work with us

Our Leadership

Jim Peck

Chief Executive Officer

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Chandler Bigelow

Chief Financial Officer

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Mohit Kapoor

Chief Technology Officer

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Jacqueline Woods

Chief Marketing Officer

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Diversity & Inclusion

Equality in data and employment

We are tirelessly driven to measure data equitably and fairly, and that commitment to equality is built into our culture. To embrace the talents and ideas of all backgrounds and perspectives is core to who we are.

Be included

People & Partners

Partners

Our trusted data partners span the CPG, travel, shopping, auto, finance, and business verticals.

Panels

What you buy is at the core of what we do. That’s why our panels are robust, trusted, and among the largest in the world.

Public policy

We engage with government officials, industry associations, and diverse experts on issues important to our business and yours.

Academic Affairs

Learning is foundational to the advancement of data, science, and business. Here’s how we’re helping to shape the next generation of thinkers.

Governance

Code of Conduct

The NielsenIQ Code of Conduct reinforces our commitment to integrity and promotes honest, legal and ethical conduct across NielsenIQ.

Supplier Code of Conduct

NielsenIQ commits to managing our supply chain in an ethical, legal and socially responsible manner. NielsenIQ’s Supplier Code of Conduct conveys our expectations for our suppliers.

<strong>Founded in 1923, built for today</strong>

<strong>A trusted global leader</strong>