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NIQ’s ecosystem powers global omni-commerce

We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior—and the NIQ ecosystem makes it possible.

More consumer data and data granularity  

NIQ captures 2.5 trillion transactions per week across every supermarket category and retail channel; that’s 3x more than annual credit card transactions globally. These transactions produce 7 trillion granular datapoints from store information and consumer demographics to packaging claims and digital shelf performance. 

How NIQ acquires data  

Product innovation

Consumer segment

Store location

Growth opportunity   

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Want to learn more about how NIQ delivers the Full View of consumer intelligence?