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Analytics & Activation

Optimize e-commerce, develop winning assortments, and manage your supply chain.

Solutions / Analytics & Activation

Solutions

Unlock the full potential of your business with NIQ’s comprehensive suite of analytics and activation solutions. A commitment to optimization lies at the heart of these offerings, ensuring that every aspect of your operations is finely tuned for maximum efficiency, effectiveness, and growth.

Harness the power of advanced analytics and cutting-edge technology, including AI and automation, to transform your strategies and business decision-making. Our solutions make it simple to diagnose what happened, why it happened, and what to do next in your e-commerce, digital shelf, pricing, supply chain, and assortment activities.

Deliver personalized shopping experiences and outperform competitors by leveraging strategic market and first-party data insights. Our focus on personalization ensures that your offerings are delivered to the right customers at the right time, across channels. Learn more about how our Analytics and Activation solutions empower your business with actionable insights and seamless integration, allowing you to make informed decisions that enhance performance across all channels.

Our Analytics & Activation Solutions

Understand what consumers are searching for, deliver the right product content, assure product availability, streamline distribution, and optimize actions and promotions.

Identify optimal pricing—both regular and promotional—to maximize profits and optimize ROI on your promotional activities.

Optimize your supply chain and streamline distribution strategies with powerful strategic insights, location-based analytics, and competitive benchmarking.

Optimize assortment and merchandising decisions across channels with cloud-based powered by AI, automation, and integrated data for superior category management.

Why NIQ

200 billion+

online data points tracked daily by NIQ across 75+ countries and 56+ million products.

10% to 20%

revenue increases attributed to streamlined store-stocking practices and improved in-stock position from reallocated spaced and refined assortments.

600,000+

active participants in the largest e-commerce panel in the world through Fox Intelligence by NielsenIQ.

Foxintelligence by NielsenIQ

A unique data platform leveraging A.I. and best-in-class tools to create the most comprehensive e-commerce data in Europe—delivering insights to help brands act on e-commerce consumer trends.

NielsenIQ Omnisales

Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and offline channels.

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™