Insights – NielsenIQ

Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

Education

Answering your billion-dollar questions:...

Understanding omnishopper behavior through market intelligence and consumer panel insights helps CPG brands and retailers answer critical questions

Analysis

Consumers are looking for value, but it’s...

Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.

Analysis

Unlocking consumption: Four consumer groups...

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

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Manufacturing

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Education

Recap: Let shoppers lead the way to in-store growth

Retail

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Education

Rebalancing retail assortment to grow and innovate in reopening markets

Education

The value of incrementality: Seeing the full assortment picture

Analysis

Asian Americans’ buying power is even stronger within beauty and personal care

Analysis

Multicultural consumers are set to drive beauty growth amid continued category shifts in 2021

Health

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Analysis

Which pandemic-inspired purchasing shifts are here to stay?

Analysis

Covid-positive households are altering their eating habits

Analysis

Vaccine skepticism means route back to normality may be slower than anticipated

Analysis

Predicting the COVID-19 Behavioral Reset

E-commerce

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Analysis

Will older Asians cling to e-commerce post-pandemic?

Analysis

The bright future of Canadian e-commerce

Infographic

Making sense of the newly fragmented beauty and personal care landscape

Analysis

Unpacking successful strategies for Canada’s growing e-commerce market

Data Science & Analytics

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Success Story

Make data-driven decisions, faster

Education

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

Analysis

Store shifting: Unlocking insight with data science

Analysis

During times of uncertainty, let consumers take the wheel

Marketing & Trade

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Multimedia

How much product is the right amount on-shelf?

Multimedia

Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk

Analysis

Pricing and promotion sensitivity in Canada after a year with COVID-19

Multimedia

Busting myths about price and promotions during the pandemic

Innovation

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Report

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Analysis

What four leading markets teach us about changing mobile payment app preferences

Infographic

Making sense of the newly fragmented beauty and personal care landscape

Analysis

How to build a data-driven culture

Answering your billion-dollar questions:...

Consumers are looking for value, but it’s...