Insights – NielsenIQ

Analysis

The new economic divide

Five new shopper groups have emerged from the COVID-19 pandemic, separated by an economic divide, that will shape consumer demand In 2022.

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Featured

Featured

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6 key approaches to retail pricing during times of inflation insecurity

Double Days drive consumer goods sales in Asia

Double Days drive consumer goods sales in Asia

Rising gas prices and affordability are top concerns for U.S. consumers

Rising gas prices and affordability are top concerns for U.S. consumers

Report: Exploring post pandemic workplace shifts in India

Manufacturing

Manufacturing

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From product launch to profitable: How to operationalize your CPG company with the right data partner

From product launch to profitable: How to operationalize your CPG company with the right data partner

Global online shopping events present huge opportunities for brands

Global online shopping events present huge opportunities for brands

Activating local execution with Precision Areas

Activating local execution with Precision Areas

Webinar: Diagnosing your performance using omnichannel insights

Webinar: Diagnosing your performance using omnichannel insights

Retail

Retail

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FMCG trends in Asia Pacific: E-commerce and health and wellness lead the way

FMCG trends in Asia Pacific: E-commerce and health and wellness lead the way

Pet food trends report Q1 2022

Pet food trends report Q1 2022

Global online shopping events present huge opportunities for brands

Global online shopping events present huge opportunities for brands

6 key approaches to retail pricing during times of inflation insecurity

An inside look into the 2021 global consumer health and wellness revolution

An inside look into the 2021 global consumer health and wellness revolution

The NielsenIQ 2021 Global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.

Health & Wellness

Health & Wellness

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Ask the Dietitian: What is sugar alcohol?

Ask the Dietitian: What is sugar alcohol?

Shoppers want clean and green beauty products

Shoppers want clean and green beauty products

Is wellness elitist? How the CPG industry can democratize healthy living

Is wellness elitist? How the CPG industry can democratize healthy living

Socially conscious shoppers expect new levels of transparency from brands

Socially conscious shoppers expect new levels of transparency from brands

E-commerce

E-commerce

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Granularity and out of stock rates: Why you need granular tracking

Granularity and out of stock rates: Why you need granular tracking

Global online shopping events present huge opportunities for brands

Global online shopping events present huge opportunities for brands

Social shopping is the future of e-commerce

Social shopping is the future of e-commerce

Double Days drive consumer goods sales in Asia

Double Days drive consumer goods sales in Asia

Data Science & Analytics

Data Science & Analytics

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Category management: the common language between retailers and manufacturers

Category management: the common language between retailers and manufacturers

NielsenIQ Precision Areas: Local sales execution at scale

NielsenIQ Precision Areas: Local sales execution at scale

U.S. inflation tracker 2022: What should you expect this year?

U.S. inflation tracker 2022: What should you expect this year?

U.S. inflation tracker 2021: Are consumers paying more?

U.S. inflation tracker 2021: Are consumers paying more?

Marketing & Trade

Marketing & Trade

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Three essential steps to getting your product on the shelf

Three essential steps to getting your product on the shelf

Pet food shoppers are the ultimate omnishoppers—are you prepared?

Pet food shoppers are the ultimate omnishoppers—are you prepared?

Pricing trade-offs in the era of Covid

Pricing trade-offs in the era of Covid

Empty shelves in America: U.S. retailers lost over $82 billion in 2021

Empty shelves in America: U.S. retailers lost over $82 billion in 2021

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Innovation

Innovation

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Webinar: Putting the creative back in advertising

Webinar: Driving revenue growth with sustainable innovations

Webinar: Driving revenue growth with sustainable innovations

How customer personalization is changing the beauty industry

How customer personalization is changing the beauty industry

How to renovate your brand