Report
Education
Will AI-generated advertising disrupt the creative industry?
Report
From Click to Conversion. Redefining Personalization with AI
Education
The rise of synthetic respondents in market research:
Commentary
It takes one to know one: Confronting the duality of synthetic respondents in market research
Analysis
Unlock the unmatched spending potential of Gen Z: What brands need to know
Analysis
Connecting with Gen Z: The demographic science behind effective marketing
Education
Will AI-generated advertising disrupt the creative industry?
Infographic
Adapting for Success: Key Strategies for SMBs to Thrive in a Dynamic FMCG Landscape
![February Boost: UK Consumer Confidence Rises by Two Points [podcast]](https://nielseniq.com/wp-content/uploads/sites/4/2025/02/shutterstock_1500592778.jpg?w=1024)
Report
Consumer Outlook: Guide to 2025
Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.
Report
Beyond Vitality: Redefining CPG innovation for incremental growth
This report explores how CPG manufacturers can improve innovation sales and grow incremental revenue by focusing on fundamental principles of agile product innovation.
