Analysis

Unlocking consumption: four consumer groups driving spend

New consumer groups identified for 2021 A rapidly growing group of newly constrained consumers have been identified in a NielsenIQ study. And despite the positive news of vaccination deployments, this emerging cohort points to a year that will require historic readjustments for the consumer goods...

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Analysis

Covid-positive households are altering their eating habits

With loss of sense of taste and smell being among the most commonly experienced symptoms, consumers diagnosed with COVID-19 are modifying their eating habits as they adjust to their altered senses. As a result, people who experienced symptoms of COVID-19 are shifting away from certain foods and...

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