Analysis
Have you heard? NIQ and GfK are now one website. Learn more
Commentary
It takes one to know one: Confronting the duality of synthetic respondents in market research
Education
How Best-in-Class CPG and Retail Data Providers Harness AI: Part 3
Commentary
The Long-Term Strategy for AI Success?
Education
How Best-in-Class CPG and Retail Data Providers Harness AI: Part 2
Report
NIQ Consumer Life Report: Unlocking Opportunities in India
Analysis
Turning Browsers into Buyers: The Role of Rich Media in Online Grocery
Education
Communicating Brand Value: Marketing’s Business Case for Investment
Education
Building an Irresistible Brand during Economic Stagnation: A Strategic Imperative
Analysis
Conquering the retail shelf: New omnichannel strategies that win
Achieving on-shelf success demands dynamic retail strategies that understand the unique needs of consumers online and in-store.
Education
How Best-in-Class CPG and Retail Data Providers Harness AI: Part 1
Part 1 of “The AI Brief” combines AI and NIQ’s perspectives on current and future applications of AI for servicing the CPG and retail sectors.
