Insights – NielsenIQ

Report

Consumers seeking to reduce food insecurity

Retailers and manufacturers have an increasingly important role to play in combating food insecurity, and consumer purchasing is shifting to support brands that are stepping up to the plate

Analysis

3 holiday shopping experience trends

Brands need to adapt the modern omnichannel shopping experience for the upcoming holiday season, as holiday shopping continues to be a behavioral outlier for financially constrained consumers.

Analysis

Growing demand for plant-based proteins

The plant-based protein phenomenon is growing rapidly, powered by a convergence of trends in consumer behavior, product innovation, and investment.

Analysis

The fragmented e-commerce marketplace

With the growing number of online players, brands and retailers need clearer perspectives on the fractured e-commerce marketplace to succeed.

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Featured

Featured

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Diverse Voices: Discover the Black Consumer

Diverse Voices: Discover the Black Consumer

Diverse Voices: The Evolving Hispanic Consumer

Diverse Voices: The Evolving Hispanic Consumer

Diverse Voices: The Asian-American Consumer Base

Diverse Voices: The Asian-American Consumer Base

Attracting multicultural consumers: Does corporate social responsibility matter?

Attracting multicultural consumers: Does corporate social responsibility matter?

Manufacturing

Manufacturing

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Finding the whitespace: Identify growth opportunities using omnichannel insights

Finding the whitespace: Identify growth opportunities using omnichannel insights

How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Webinar: Why do food companies buy data?

Webinar: Why do food companies buy data?

How to understand and measure the great grocery shopper shift

Retail

Retail

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Benchmark store data is key for a level playing field in South Africa’s retail sector

Benchmark store data is key for a level playing field in South Africa’s retail sector

2030 Glow-up: The future of clean beauty

2030 Glow-up: The future of clean beauty

Examining India’s FMCG trends: The signs of COVID-19 immunity

Examining India’s FMCG trends: The signs of COVID-19 immunity

Holiday shopping in 2021 and today’s consumer behavior outliers

Holiday shopping in 2021 and today’s consumer behavior outliers

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Health & Wellness

Health & Wellness

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Syndicated Studies & Research: Health attitudes and concerns

Syndicated Studies & Research: Health attitudes and concerns

Harness total wellness to grow revenue

Ready to stand out on the digital shelf?

Webinar: Food allergy consumer journey and implications for grocery industry

E-commerce

E-commerce

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Adapting and accelerating digitalization strategy in a post-Covid world

Adapting and accelerating digitalization strategy in a post-Covid world

Optimizing UX for e-commerce and consumer goods

Optimizing UX for e-commerce and consumer goods

The fragmented e-commerce marketplace

The fragmented e-commerce marketplace

Why shoppers are finding empty aisles online

Why shoppers are finding empty aisles online

Data Science & Analytics

Data Science & Analytics

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How CPG partnership can amplify your business

09 September 2021

How do technology ecosystems work to improve your business?

How do technology ecosystems work to improve your business?

Make data-driven decisions, faster

Make data-driven decisions, faster

Marketing & Trade

Marketing & Trade

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5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Checkmate: Making wise price and promotion moves

Checkmate: Making wise price and promotion moves

8 ways to obtain cultural resonance when building brand equity

4 challenges to increasing brand resonance with modern consumers

Time to reset Asia’s pricing strategy for FMCG

Time to reset Asia’s pricing strategy for FMCG

Shopper price elasticity in Asia declined as a result of the pandemic; now’s the time to re-evaluate your FMCG pricing and promotional strategies.

Innovation

Innovation

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From “MVP” to “MSP” – The path for an Agile process in FMCG

From “MVP” to “MSP” – The path for an Agile process in FMCG

Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Syndicated Studies & Research: Finance State of Play

Syndicated Studies & Research: Finance State of Play

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?