Insights – NielsenIQ

Analysis

Most consumers believe the recession is here

New NielsenIQ analysis shows that Canada and the U.S. are close to entering a consumer recession.

Analysis

Falling consumer confidence in the U.S.

U.S. consumer confidence is declining. The latest NielsenIQ survey data reveals how consumers plan to change their grocery shopping and consumption habits for the remainder of 2022.

Education

How consumers shopped Amazon Prime Day 2022

With day two of Amazon Prime Day underway in the U.S., the latest NielsenIQ survey data shows what and how Americans shopped Prime Day one.

Analysis

U.S. grocery inflation rates hit record highs

The latest NielsenIQ data shows grocery inflation and which categories are feeling the squeeze.

Analysis

How to label diabetic-friendly products

Consumers are actively seeking diabetic-friendly products, but brands often fail to communicate these benefits.

01 04

Featured

Featured

View all

The four SMB consumers

The four SMB consumers

Most consumers believe the recession is here

Most consumers believe the recession is here

How the small can succeed

Are companies transparent enough in their sustainability initiatives?

Are companies transparent enough in their sustainability initiatives?

Manufacturing

Manufacturing

View all

What consumers want from your products. Hint: to meet their needs state

What consumers want from your products. Hint: to meet their needs state

Do shoppers trust your product information? Why brands need to go beyond the label

Do shoppers trust your product information? Why brands need to go beyond the label

The 3 key distribution strategy questions for SMBs

The 3 key distribution strategy questions for SMBs

Category reviews: It takes a village to grow your business

Category reviews: It takes a village to grow your business 

Retail

Retail

View all

South African consumers reach tipping point of affordability

South African consumers reach tipping point of affordability

How small businesses can succeed through brand differentiation

Most consumers believe the recession is here

Most consumers believe the recession is here

Webinar: Optimizing revenue in an age of inflation

Webinar: Optimizing revenue in an age of inflation

An inside look into the global consumer health and wellness revolution

An inside look into the global consumer health and wellness revolution

The NielsenIQ global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.

Health & Wellness

Health & Wellness

View all

The evolving personal care shopper

The evolving personal care shopper

The digital depth analysis: The e-commerce experience audit

The digital depth analysis: The e-commerce experience audit

How healthy food access impacts low-income shoppers

Consumer health and wellness continues to drive FMCG growth in Asia Pacific

Consumer health and wellness continues to drive FMCG growth in Asia Pacific

E-commerce

E-commerce

View all

Clean beauty: An evolution from ingredients to ethics

Clean beauty: An evolution from ingredients to ethics

Our experts’ perspective: The global e-commerce landscape

Our experts’ perspective: The global e-commerce landscape

What consumers expect from a metaverse experience

What consumers expect from a metaverse experience

What is the metaverse and how will it impact CPG?

What is the metaverse and how will it impact CPG?

Data Science & Analytics

Data Science & Analytics

View all

NielsenIQ Precision Areas: Canada local sales execution at scale

NielsenIQ Precision Areas: Canada local sales execution at scale

How Asia Pacific FMCG companies can manage inflationary pressures in 2022

How Asia Pacific FMCG companies can manage inflationary pressures in 2022

Category management: The common language between retailers and manufacturers

Category management: The common language between retailers and manufacturers

NielsenIQ Precision Areas: Local sales execution at scale

NielsenIQ Precision Areas: Local sales execution at scale

Marketing & Trade

Marketing & Trade

View all

Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

Three essential steps to getting your product on the shelf

Three essential steps to getting your product on the shelf

Pet food shoppers are the ultimate omnishoppers—are you prepared?

Pet food shoppers are the ultimate omnishoppers—are you prepared?

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Innovation

Innovation

View all

Webinar: Innovator’s guide to the future of product optimization

Webinar: Innovator’s guide to the future of product optimization

Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market

Breakthrough Innovation Poland 2021: How innovations are changing Polish retail market

What are lab-grown foods and how will they impact the CPG sector?

What are lab-grown foods and how will they impact the CPG sector?

Webinar: The innovator’s guide to packaging design excellence

Webinar: The innovator’s guide to packaging design excellence