Insights – NielsenIQ

Analysis

The 2022 state of consumers

Consumers have new priorities amid COVID-19 disruptions and are seeking shopping experiences that cater to their new needs. Read NielsenIQ's 2022 consumer outlook to find out more.

Analysis

How inflation will upend business models

Countries around the world are seeing rising inflation – for some at historic highs. Consumer Packaged Goods (CPG) brands and retailers want to strategize and advance in this disruptive environment.

Report

Sustainability and conscientious consumers

Consumers redefined the meaning of sustainability and their renewed consumer interest goes beyond the environment as they demand greater transparency.

Analysis

Global consumers' approach to healthy living

Some consumers approach healthy living by taking proactive action to avoid disease, while others are more reactive - prioritizing their health and wellness when it’s necessary.

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Featured

Featured

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Altruistic motivators could drive the future of health and wellness innovation

Altruistic motivators could drive the future of health and wellness innovation

What is inflation? Glossary of terms, definitions, and meanings

What is inflation? Glossary of terms, definitions, and meanings

How consumers are looking at their physical and mental health

How consumers are looking at their physical and mental health

5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Manufacturing

Manufacturing

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Whitepaper: Using shopper data to sell when everything has changed

Whitepaper: Using shopper data to sell when everything has changed

How to deal with pricing strategies in an inflationary economy

How to deal with pricing strategies in an inflationary economy

Finding the whitespace: Identify growth opportunities using omnichannel insights

Finding the whitespace: Identify growth opportunities using omnichannel insights

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Retail

Retail

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The 2022 state of consumers

The 2022 state of consumers

Metros and pricing buoy India’s FMCG industry in Q3 2021

Metros and pricing buoy India’s FMCG industry in Q3 2021

Do I need this? Necessity will be the strongest consumer force of 2022

17 November 2021

An inside look into the 2021 global consumer health and wellness revolution

An inside look into the 2021 global consumer health and wellness revolution

The NielsenIQ 2021 Global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.

Health & Wellness

Health & Wellness

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Transparency in an evolving omnichannel world

Transparency in an evolving omnichannel world

2022 Watchlist: The future of health and wellness awaits eBook

2022 Watchlist: The future of health and wellness awaits eBook

Report: Is health and wellness product labelling ruining brand positioning?

Ask the dietitian: The future of sweeteners

E-commerce

E-commerce

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How e-commerce habits have shifted during the Double 11 shopping season

How e-commerce habits have shifted during the Double 11 shopping season

Need-to-know trends about new online shopper statistics

Need-to-know trends about new online shopper statistics

The momentum of online retail and e-commerce

The momentum of online retail and e-commerce

2021 global cross-border e-commerce insight

2021 global cross-border e-commerce insight

Data Science & Analytics

Data Science & Analytics

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U.S. inflation tracker 2021: Are consumers paying more?

30 November 2021

How CPG partnership can amplify your business

How CPG partnership can amplify your business

How technology ecosystems can improve your business

How technology ecosystems can improve your business

Marketing & Trade

Marketing & Trade

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How consumers and companies are responding to global inflationary pressure

How consumers and companies are responding to global inflationary pressure

Look to Latin America for lessons on how to prepare for inflation

Look to Latin America for lessons on how to prepare for inflation

Is rising inflation here for the short, medium, or long term?

Is rising inflation here for the short, medium, or long term?

Understanding the LGBTQ+ consumer in the U.K.

Understanding the LGBTQ+ consumer in the U.K.

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Innovation

Innovation

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Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Webinar: The innovator’s guide to optimizing portfolio mix and pricing

Webinar: The innovator’s guide to finding the pricing sweet spot for a new product launch

Webinar: The innovator’s guide to finding the pricing sweet spot for a new product launch

Webinar: The innovator’s guide to successful brand renovation

Managing portfolio and innovation amid supply chain and inflation issues