Insights – NielsenIQ

Commentary

Consumer behavior in the Covid recovery:...

How do the different mindsets about the COVID-19 recovery impact consumer behavior? Brands and retailers are finding polarized responses.

Success Story

Heating up retail sales: How Conagra Brands...

How did Conagra Brands grow retail sales by 150% in its frozen food category at a key drug store partner? With this new assortment strategy.

Infographic

Winning online searches or missing millions?

Product attributes are driving CPG search behavior and changing who wins the purchase as a result. See what shoppers are searching for and what searches are going unfulfilled.

Analysis

Europe's next step in e-commerce growth

E-commerce growth in European markets has been accelerated by Covid. With millions of new online shoppers, you need to understand in depth how they shop and how this channel performs.

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Manufacturing

Manufacturing

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3 steps to streamline assortment and merchandising solutions

3 steps to streamline assortment and merchandising solutions

Assortment planning made easy with simulation and automation

The great assortment recalibration

The great assortment recalibration

Retail

Retail

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Why do the big food companies buy data?

Why do the big food companies buy data?

The data cheat sheet to get the product listing you want

The data cheat sheet to get the product listing you want

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Grocery shopping trends in India: Reframing Big Events purchases

Grocery shopping trends in India: Reframing Big Events purchases

Winning the data game

Winning the data game

A guide to selecting a product attribute data partner to fuel health and wellness activation in the modern CPG product data ecosystem

Health & Wellness

Health & Wellness

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The clean beauty trend is more than skin deep

The clean beauty trend is more than skin deep

Consumer behavior in the Covid recovery: Polarizing “moving-on mindsets” within retail

Winning online searches or missing millions?

Winning online searches or missing millions?

Reliance on search queries makes personalized shopping experience a necessity

Reliance on search queries makes personalized shopping experience a necessity

E-commerce

E-commerce

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Europe’s next step in e-commerce growth

Will older Asians cling to e-commerce post-pandemic?

Will older Asians cling to e-commerce post-pandemic?

The bright future of Canadian e-commerce

The bright future of Canadian e-commerce

Making sense of the newly fragmented beauty and personal care landscape

Making sense of the newly fragmented beauty and personal care landscape

Data Science & Analytics

Data Science & Analytics

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Make data-driven decisions, faster

Make data-driven decisions, faster

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

Store shifting: Unlocking insight with data science

Store shifting: Unlocking insight with data science

Marketing & Trade

Marketing & Trade

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Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

Activating attributes: How brands can avoid missing millions

Activating attributes: How brands can avoid missing millions

Empty aisles: The grocery e-commerce shopability audit

Empty aisles: The grocery e-commerce shopability audit

Unlocking consumption: Four consumer groups driving spend

Unlocking consumption: Four consumer groups driving spend

A rapidly growing consumer group of newly constrained shoppers will significantly impact customer segmentation for brands and retailers.

Innovation

Innovation

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Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

What four leading markets teach us about changing mobile payment app preferences