Insights – NielsenIQ

Analysis

Four wants in every shopping experience

A holistic omnichannel strategy that meets the modern consumer’s shopping experience expectations and builds customer loyalty requires four key components.

Commentary

Consumer behavior in the Covid recovery:...

How do the different mindsets about the COVID-19 recovery impact consumer behavior? Brands and retailers are finding polarized responses.

Infographic

Winning online searches or missing millions?

Product attributes are driving CPG search behavior and changing who wins the purchase as a result. See what shoppers are searching for and what searches are going unfulfilled.

Analysis

Europe's next step in e-commerce growth

E-commerce growth in European markets has been accelerated by Covid. With millions of new online shoppers, you need to understand in depth how they shop and how this channel performs.

01 04

Manufacturing

Manufacturing

View all

How to understand and measure the great grocery shopper shift

08 September 2021

Time to reset Asia’s FMCG pricing and promotion strategies

Time to reset Asia’s FMCG pricing and promotion strategies

U.K. HFSS legislation: Winning the redistribution game

U.K. HFSS legislation: Winning the redistribution game

Retail

Retail

View all

New norms and expectations for the 2021 back-to-school shopping season

New norms and expectations for the 2021 back-to-school shopping season

Defining the new norms of back-to-school omnichannel shopping

Consumer spending habits rewrite the new normal in 2021

Consumer spending habits rewrite the new normal in 2021

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

See how a cosmetics retailer can improve their channel strategy with omnishopper data and stop online sales leakage.

Health & Wellness

Health & Wellness

View all

Examining shopper trends in plant-based proteins: Accelerating growth across mainstream channels

Examining shopper trends in plant-based proteins: Accelerating growth across mainstream channels

Unlock the purpose-driven grocery consumer mindset

Unlock the purpose-driven grocery consumer mindset

The clean beauty trend is more than skin deep

The clean beauty trend is more than skin deep

Consumer behavior in the Covid recovery: Polarizing “moving-on mindsets” within retail

E-commerce

E-commerce

View all

Adapting and accelerating digitalization strategy in a post-Covid world

Adapting and accelerating digitalization strategy in a post-Covid world

Optimizing UX for e-commerce and consumer goods

Optimizing UX for e-commerce and consumer goods

Surviving the fragmented e-commerce marketplace

Surviving the fragmented e-commerce marketplace

Why shoppers are finding empty aisles online

Why shoppers are finding empty aisles online

Data Science & Analytics

Data Science & Analytics

View all

How CPG partnership can amplify your business

How CPG partnership can amplify your business

How do technology ecosystems work to improve your business?

02 September 2021

Make data-driven decisions, faster

Make data-driven decisions, faster

Marketing & Trade

Marketing & Trade

View all

Busting the myths video series: has shoppers’ reaction to promotions increased?

Busting the myths video series: has shoppers’ reaction to promotions increased?

How to increase brand equity and brand resonance with today’s consumer

09 September 2021

Busting Pricing Myths video series: Has Covid driven consumers to make more price comparisons?

Busting Pricing Myths video series: Has Covid driven consumers to make more price comparisons?

Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

How did Conagra Brands grow retail sales by 150% in its frozen food category at a key drug store partner? With this new assortment strategy.

Innovation

Innovation

View all

From “MVP” to “MSP” – The path for an Agile process in FMCG

From “MVP” to “MSP” – The path for an Agile process in FMCG

Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

What four leading markets teach us about changing mobile payment app preferences

What four leading markets teach us about changing mobile payment app preferences