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Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

Report

The X Factor: Understanding Gen X

Generation X has entered its peak spending years. Our new report with World Data Lab can help manufacturers and retailers win their loyalty and wallets.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

Report

Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

Report

Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

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Featured

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Top 10 NIQ insights of 2024

Artificial Intelligence

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5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

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From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Brand Strategy

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Webinar

Keeping the Spark webinar

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Finding Harmony on the Shelf

Analysis

Unlock the unmatched spending potential of Gen Z: What brands need to know

Education

Will AI-generated advertising disrupt the creative industry?

Consumer Behavior

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Report

France On Premise Consumer Pulse Report: April 2025

Success Story

How Super-Pharm achieved over 25% program lift with strategic personalization

Analysis

Vietnam’s On-Premise Comeback: Why smart consumer insights are the real growth ingredient

Report

Italy On Premise Consumer Pulse Report: April 2025

Analysis , Report

Asia Channel Dynamics: Evolving Consumer Trends and Preferences

Data Technology

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Italy On Premise Consumer Pulse Report: April 2025

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Go Technology

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Business Confidence Survey May 2025

Infographic

Map of the Month: Industry Density, Germany 2025

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Health & Wellness

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Analysis

NielsenIQ x DNC Beauty Day

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Global State of Health & Wellness 2025

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Unlocking Beauty E-commerce Trends in Europe

Infographic

The Future of Wellness: Key Trends Shaping 2025 & Beyond

Infographic

Wellness Meets Sustainability: The Future of Conscious Consumerism

Industry Trends

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Education

The State of Online Beverage Sales in 2025

Report

Full View™ – Measurement

Analysis

Five reasons to invest in bartender engagement

Analysis

Shifting gears in automotive retail

Omnichannel/E-commerce

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Report

Your Gateway to APAC E-commerce Intelligence

Education

The State of Online Beverage Sales in 2025

Analysis

Father’s Day 2025 Forecast

Commentary

The Global Beauty Edit: A retail roadmap taking you from complexity to competitive advantage

Education

Private Label’s New Era: Why Product Content Matters More Than Ever

Pricing & Promotion

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Analysis

Smarter Pricing Strategy in APAC for Uncertain Market Conditions

Webinar

Keeping the Spark webinar

Webinar

Client Academy, Episode 1: Price – Pack Architecture

Analysis

Retailer Specialized Price Management and Optimization Software

Product Innovation

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Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Infographic

Growing Your Product Portfolio: A Strategic Guide

Webinar

Stay Ahead of the Curve: Key Trends in Consumer Technology

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

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Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

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