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Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

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Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

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Beyond Vitality: Driving incremental growth

This report explores how CPG manufacturers can improve innovation sales and grow incremental revenue by focusing on fundamental principles of agile product innovation.

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Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

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The Full View of the Liquor Open State ...

In this digital white paper, NIQ explores the women-led transformation of Women in CPG industry over the past few years, examining the progress made, emerging trends, and the opportunities that lie ...

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Featured

Featured

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The X Factor

Consumer Tech Industry Trends 2025

Consumer Tech Industry Trends 2025

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Time for tariffs and trade restrictions: What to know

Time for tariffs and trade restrictions: What to know

Artificial Intelligence

Artificial Intelligence

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5 applications of AI for the digital shelf.

5 applications of AI for the digital shelf.

Will AI-generated advertising disrupt the creative industry?

From Click to Conversion. Redefining Personalization with AI

From Click to Conversion. Redefining Personalization with AI

CMO Outlook for 2025

The rise of synthetic respondents in market research:

The rise of synthetic respondents in market research:

Brand Strategy

Brand Strategy

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Keeping the Spark webinar

Finding Harmony on the Shelf

Unlock the unmatched spending potential of Gen Z: What brands need to know

Connecting with Gen Z: The demographic science behind effective marketing

Consumer Behavior

Consumer Behavior

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Asia Channel Dynamics

Asia Channel Dynamics

Keeping the Spark webinar

Snacking in Pubs 2025 Spotlight Report

Snacking in Pubs 2025 Spotlight Report

How beverage brands can show value and win sales in Southeast Asia

How beverage brands can show value and win sales in Southeast Asia

Korea On Premise Consumer Pulse Report: March 2025

Korea On Premise Consumer Pulse Report: March 2025

Data Technology

Data Technology

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Leveraging NIQ-GfK boundary data and CRESTA Zones for accurate hazard forecasting

Leveraging NIQ-GfK boundary data and CRESTA Zones for accurate hazard forecasting

Pub Accommodation Review

Pub Accommodation Review

Foodservice Price Index March 2025

Foodservice Price Index March 2025

Retail Revolution: Unlocking Growth Hotspots with Spatial Analytics

The Ultimate Guide to Omnichannel

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The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

Health & Wellness

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Unlocking Beauty E-commerce Trends in Europe

Unlocking Beauty E-commerce Trends in Europe

The Future of Wellness: Key Trends Shaping 2025 & Beyond

The Future of Wellness: Key Trends Shaping 2025 & Beyond

Wellness Meets Sustainability: The Future of Conscious Consumerism

Map of the Month: GfK Purchasing Power in Germany, Austria and Switzerland 2025

GLP-1 & the Future of Wellness: What Retailers & Manufacturers Need to Know

Industry Trends

Industry Trends

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Romantasy, crime and self-help: 2024’s international bestsellers

The US On Premise: BevAl State of the Nation

The US On Premise: BevAl State of the Nation

Foodservice Price Index March 2025

Foodservice Price Index March 2025

Unlock the full potential of your business with NIQ’s India Thought Leadership Reports.

Omnichannel/E-commerce

Omnichannel/E-commerce

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The Global Beauty Edit: A retail roadmap taking you from complexity to competitive advantage

The Global Beauty Edit: A retail roadmap taking you from complexity to competitive advantage

Private Label’s New Era: Why Product Content Matters More Than Ever

Mother’s Day 2025 Forecast: Key Shopping Trends & Retail Opportunities

30 by 30: The future of e-commerce in Asia Pacific

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Pricing & Promotion

Pricing & Promotion

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Keeping the Spark webinar

Client Academy, Episode 1: Price – Pack Architecture

Client Academy, Episode 1: Price – Pack Architecture

Retailer Specialized Price Management and Optimization Software

Retailer Specialized Price Management and Optimization Software

Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Product Innovation

Product Innovation

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Keeping the Spark webinar

How Milani Cosmetics Used Data to Expand Shelf Space

How Milani Cosmetics Used Data to Expand Shelf Space

Beyond Vitality: Redefining CPG innovation for incremental growth

Beyond Vitality: Redefining CPG innovation for incremental growth

Growing Your Product Portfolio: A Strategic Guide

Growing Your Product Portfolio: A Strategic Guide

Stay Ahead of the Curve: Key Trends in Consumer Technology

Stay Ahead of the Curve: Key Trends in Consumer Technology

Consumer Outlook: Guide to 2025

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

Sustainability/ESG

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Green Gauge® Consumer Study

Green Gauge® Consumer Study

Beyond Plant-Based: Trends Reshaping Alternative Milk

Beyond Plant-Based: Trends Reshaping Alternative Milk

Shifts in the sustainability forces shaping Tech & Durables

Shifts in the sustainability forces shaping Tech & Durables

Key Plant-Based Market Trends 2024

Key Plant-Based Market Trends 2024

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