Insights – NielsenIQ

Analysis

Unlocking consumption: four consumer groups driving spend

New consumer groups identified for 2021 A rapidly growing group of newly constrained consumers have been identified in a NielsenIQ study. And despite the positive news of vaccination deployments, this emerging cohort points to a year that will require historic readjustments for the consumer goods...

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Analysis

Covid-positive households are altering their eating habits

With loss of sense of taste and smell being among the most commonly experienced symptoms, consumers diagnosed with COVID-19 are modifying their eating habits as they adjust to their altered senses. As a result, people who experienced symptoms of COVID-19 are shifting away from certain foods and...

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Manufacturing

Manufacturing

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What the BASES Top 25 U.S. Breakthrough Innovations can teach us about innovating in the ‘new normal’

What the BASES Top 25 U.S. Breakthrough Innovations can teach us about innovating in the ‘new normal’

U.S. shoppers shift shopping strategies to brace for recessionary effects

U.S. shoppers shift shopping strategies to brace for recessionary effects

Unemployment is at the heart of long-term consumer change

Unemployment is at the heart of long-term consumer change

Hard Seltzer Defies Categorization and Limits as the Most Resilient Alcohol Segment in U.S.

Hard Seltzer Defies Categorization and Limits as the Most Resilient Alcohol Segment in U.S.

Retail

Retail

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Unlocking consumption: four consumer groups driving spend

Unlocking consumption: four consumer groups driving spend

Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Home for the holidays: in-home consumption will drive FMCG sales this Lunar New Year

Home for the holidays: in-home consumption will drive FMCG sales this Lunar New Year

Earn your pet product’s place in a retailer’s assortment using data

Earn your pet product’s place in a retailer’s assortment using data

Health

Health

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Covid-positive households are altering their eating habits

Covid-positive households are altering their eating habits

Vaccine skepticism means route back to normality may be slower than anticipated

Vaccine skepticism means route back to normality may be slower than anticipated

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Asian Consumers Are Rethinking How They Eat Post COVID-19

Asian Consumers Are Rethinking How They Eat Post COVID-19

E-commerce

E-commerce

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Online CPG sales in the U.S. are booming, but there’s still room for growth

Online CPG sales in the U.S. are booming, but there’s still room for growth

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Unemployment is at the heart of long-term consumer change

Unemployment is at the heart of long-term consumer change

Still concerned about COVID-19, U.S. consumers will want more from convenience stores

Still concerned about COVID-19, U.S. consumers will want more from convenience stores

Data Science & Analytics

Data Science & Analytics

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Mastering the digital shelf: How e-commerce insights help pet manufacturers

Mastering the digital shelf: How e-commerce insights help pet manufacturers

Progress, but not equal pay

Progress, but not equal pay

Plan for peak performance: Use data to improve your marketing and promotions planning

Plan for peak performance: Use data to improve your marketing and promotions planning

“¡MI COMUNIDAD VOTA!” Latinos’ untapped strength in numbers

“¡MI COMUNIDAD VOTA!” Latinos’ untapped strength in numbers

Marketing & Trade

Marketing & Trade

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The power of effective outcomes measurement in the new normal

The power of effective outcomes measurement in the new normal

How CPG marketers can adapt amid digital disruption

How CPG marketers can adapt amid digital disruption

The world’s most successful grocery stores (literally) aren’t what they used to be

The world’s most successful grocery stores (literally) aren’t what they used to be

Plan for peak performance: Use data to improve your marketing and promotions planning

Plan for peak performance: Use data to improve your marketing and promotions planning

Innovation

Innovation

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Three ways data can help you develop a pet product that sells

Three ways data can help you develop a pet product that sells

“Lifting as we climb” Black Women lead voter turnout despite barriers

“Lifting as we climb” Black Women lead voter turnout despite barriers

The power of the black community: From moment to movement

The power of the black community: From moment to movement

Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success