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Report

Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

Report

The X Factor: Understanding Gen X

Generation X has entered its peak spending years. Our new report with World Data Lab can help manufacturers and retailers win their loyalty and wallets.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

Report

Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

Report

Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

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Featured

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Top 10 NIQ insights of 2024

Artificial Intelligence

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Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Brand Strategy

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Webinar

Keeping the Spark webinar

Report

Finding Harmony on the Shelf

Analysis

Unlock the unmatched spending potential of Gen Z: What brands need to know

Education

Will AI-generated advertising disrupt the creative industry?

Consumer Behavior

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Report

Shaping the Future: Gen Z and the Evolution of On-Premise in Eastern Europe

Report

Korea’s On Premise moving from high spirits to healthy sips – how can brands adapt?

Report

France On Premise Consumer Pulse Report: April 2025

Success Story

How Super-Pharm achieved over 25% program lift with strategic personalization

Analysis

Vietnam’s On-Premise Comeback: Why smart consumer insights are the real growth ingredient

Data Technology

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Report

Foodservice Price Index April 2025

Report

Italy On Premise Consumer Pulse Report: April 2025

Report

Go Technology

Report

Business Confidence Survey May 2025

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Health & Wellness

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Analysis

NielsenIQ x Barcelona Perfumery Congress

Analysis

NielsenIQ x DNC Beauty Day

Report

Global State of Health & Wellness 2025

Analysis

GenX Factor! from MakeUp in Paris

Report

Unlocking Beauty E-commerce Trends in Europe

Industry Trends

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Report

Korea’s On Premise moving from high spirits to healthy sips – how can brands adapt?

Report

Mastering the FMCG Market: Decoding Success for SMB in 2025

Report

A Spotlight on the LGBTQIA+ Beauty Consumer

Commentary

Happy Independent Bookshop Week 2025!

Omnichannel/E-commerce

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Success Story

Asda utilizes Omnishopper Create to streamline the product onboarding process

Success Story

Morrisons utilise NIQ Brandbank’s CGI technology with Omnishopper Create

Report

Breaking Through in China’s Dairy Industry

Report

Your Gateway to APAC E-commerce Intelligence

Education

The State of Online Beverage Sales in 2025

Pricing & Promotion

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Webinar

Client Academy, Episode 2: Promo Power Hour

Analysis

Smarter Pricing Strategy in APAC for Uncertain Market Conditions

Webinar

Keeping the Spark webinar

Webinar

Client Academy, Episode 1: Price – Pack Architecture

Product Innovation

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Success Story

China Pitch Slam Winner

Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Infographic

Growing Your Product Portfolio: A Strategic Guide

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

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Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

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