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Report

Time for tariffs? Implications explored

Get the latest analysis on tariffs and their potential effect on imports and exports. Sign up to receive our forthcoming report so you can navigate the risks and opportunities for your company.

Analysis

Top 10 NIQ insights of 2024

In the ever-changing landscape of 2024, CPG and T&D companies used NIQ insights to keep up with shifting shopper behaviors in an unpredictable market.

Analysis

Initial Cyber Monday 2024 insights

This analysis of Cyber Monday 2024 sales data in France, Germany, India, Italy, Spain, the U.K., and the U.S. surfaces the product category and consumer behavior trends to know heading into 2025.

Analysis , Commentary

Tech & Durables back to growth in 2025

NIQ’s Tech & Durables experts have partnered with the Consumer Technology Association (CTA) to develop a T&D 2025 market estimate by region and sector.

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

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Featured

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Analysis

Early lessons from Cyber Monday 2024

Artificial Intelligence

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Education

Will AI-generated advertising disrupt the creative industry?

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Education

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 3

Brand Strategy

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Education

Will AI-generated advertising disrupt the creative industry?

Infographic

Adapting for Success: Key Strategies for SMBs to Thrive in a Dynamic FMCG Landscape

Education

Navigating New Markets: Strategies for Emerging CPG Brands

Commentary , Multimedia , Report

NIQ & GfK Insight Summit Belgium 2024

Consumer Behavior

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Analysis

5 Key Trends in Omnichannel Shopping

Report

France On Premise Consumer Pulse Report: November 2024

Report

France On Premise Consumer Pulse Report: October 2024

Report

Germany On Premise Consumer Pulse Report: November 2024

Analysis

Early lessons from Cyber Monday 2024

Data Technology

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Infographic

Map of the Month: GfK Purchasing Power, Germany 2025

Report

Foodservice Price Index November 2024

Report

France On Premise Consumer Pulse Report: November 2024

Report

France On Premise Consumer Pulse Report: October 2024

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Health & Wellness

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Infographic

Map of the Month: GfK Purchasing Power, Germany 2025

Infographic

Map of the Month: GfK Purchasing Power for Sweets, Germany 2024

Infographic

Map of the Month: GfK Retail Centrality, Germany 2024

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Infographic

Map of the Month: GfK Purchasing Power, Europe 2024

Industry Trends

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Analysis

Why we need Full View to navigate the Australia’s liquor market

Report

Time for tariffs? What they could mean for businesses and consumers

Analysis , Commentary

2025 will see Tech & Durables back to growth: NIQ full-year sales estimate

Success Story

Monitoring a market in motion

Omnichannel/E-commerce

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Education

Beauty Retail’s (R)Evolution

Analysis

Early lessons from Cyber Monday 2024

Report

The 2025 Product Content Experience

Analysis

Black Friday 2024 Results: Trends and Insights

Commentary

NIQ and Pacvue Announce Expanded Alliance to Deliver the Next Generation of Intelligence in Retail Media Strategies

Pricing & Promotion

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Report

Time for tariffs? What they could mean for businesses and consumers

Success Story

How Sigma Healthcare Optimized Space Planning with NIQ Spaceman

Education

The Complete Guide to CPG Data Analytics 2024

Report

US On Premise Cocktails Report 2024

Product Innovation

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Education

Hydrate and Heal: The Rise of Functional Beverages

Commentary

How technology is transforming personal health care

Education

5 Beverage Innovation Trends to Watch in 2024

Analysis

The 2024 State of Convenience

Education

Hack your prompts: Elevating product innovation with Generative AI

Report

CMO Outlook for 2025

Discover CMO marketing strategies & the latest trends for 2025. Learn how top leaders are navigating new challenges in digital marketing. Download now!

Sustainability/ESG

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Commentary

Shifts in the sustainability forces shaping Tech & Durables

Commentary

Two categories, same trends: The overlap between T&D and FMCG

Commentary

A Future without Plastic: Can the world really go plastic-free?

Multimedia