Insights – NielsenIQ

Analysis

How inflation will upend business models

Countries around the world are seeing rising inflation – for some at historic highs. Consumer Packaged Goods (CPG) brands and retailers want to strategize and advance in this disruptive environment.

Report

Sustainability and conscientious consumers

Consumers redefined the meaning of sustainability and their renewed consumer interest goes beyond the environment as they demand greater transparency.

Analysis

Global consumers' approach to healthy living

Some consumers approach healthy living by taking proactive action to avoid disease, while others are more reactive - prioritizing their health and wellness when it’s necessary.

Analysis

3 holiday shopping experience trends

Brands need to adapt the modern omnichannel shopping experience for the upcoming holiday season, as holiday shopping continues to be a behavioral outlier for financially constrained consumers.

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Featured

Featured

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What is inflation? Glossary of terms, definitions, and meanings

What is inflation? Glossary of terms, definitions, and meanings

How consumers are looking at their physical and mental health in 2021

How consumers are looking at their physical and mental health in 2021

5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Attracting multicultural consumers: Does corporate social responsibility matter?

Attracting multicultural consumers: Does corporate social responsibility matter?

Manufacturing

Manufacturing

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Finding the whitespace: Identify growth opportunities using omnichannel insights

Finding the whitespace: Identify growth opportunities using omnichannel insights

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Webinar: How to pitch to a supermarket

Webinar: How to pitch to a supermarket

How to understand and measure the great grocery shopper shift

Retail

Retail

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Do I need this? Necessity will be the strongest consumer force of 2022

17 November 2021

A new retail reality in South Africa

A new retail reality in South Africa

Amazon’s early Black Friday promo presents prime opportunities for competitors

Amazon’s early Black Friday promo presents prime opportunities for competitors

An inside look into the 2021 global consumer health and wellness revolution

An inside look into the 2021 global consumer health and wellness revolution

The NielsenIQ 2021 Global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.

Health & Wellness

Health & Wellness

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Well-being: The next chapter of global consumer health and wellness

Well-being: The next chapter of global consumer health and wellness

Ask the dietitian: Food allergies and intolerances

Explore market nuances in health needs to unlock rewarding habits

Sustainability connects retailers & brands with conscientious consumers

Sustainability connects retailers & brands with conscientious consumers 

E-commerce

E-commerce

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The momentum of e-commerce

The momentum of e-commerce

2021 global cross-border e-commerce insight

2021 global cross-border e-commerce insight

Total commerce landscape: How omnichannel is altering grocery shopping norms

01 November 2021

Data Science & Analytics

Data Science & Analytics

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U.S. inflation tracker 2021: Are consumers paying more?

30 November 2021

How CPG partnership can amplify your business

How CPG partnership can amplify your business

How do technology ecosystems work to improve your business?

How do technology ecosystems work to improve your business?

Marketing & Trade

Marketing & Trade

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Is inflation here for the short, medium, or long term?

Is inflation here for the short, medium, or long term?

Understanding the LGBTQ+ consumer in the U.K.

Understanding the LGBTQ+ consumer in the U.K.

5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Checkmate: Making wise price positioning and promotion moves

Checkmate: Making wise price positioning and promotion moves

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Innovation

Innovation

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Managing portfolio and innovation amid supply chain and inflation issues

From conscious to non-conscious: Understanding the role of packaging design

29 October 2021

How innovations are changing the face of global consumer health and wellness

How innovations are changing the face of global consumer health and wellness