Insights – NielsenIQ

Report

An inside look into the 2021 global consumer...

The NielsenIQ 2021 Global consumer health and wellness report uncovers how consumers around the world are prioritizing their well-being needs.

Report

Consumers seeking to reduce food insecurity

Retailers and manufacturers have an increasingly important role to play in combating food insecurity, and consumer purchasing is shifting to support brands that are stepping up to the plate

Analysis

3 holiday shopping experience trends

Brands need to adapt the modern omnichannel shopping experience for the upcoming holiday season, as holiday shopping continues to be a behavioral outlier for financially constrained consumers.

Analysis

Growing demand for plant-based proteins

The plant-based protein phenomenon is growing rapidly, powered by a convergence of trends in consumer behavior, product innovation, and investment.

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Featured

Featured

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Amazon’s early Black Friday promo presents prime opportunities for competitors

Amazon’s early Black Friday promo presents prime opportunities for competitors

Understanding the LGBTQ+ consumer in the U.K.

Understanding the LGBTQ+ consumer in the U.K.

How consumers are looking at their physical and mental health in 2021

How consumers are looking at their physical and mental health in 2021

5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Manufacturing

Manufacturing

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Finding the whitespace: Identify growth opportunities using omnichannel insights

Finding the whitespace: Identify growth opportunities using omnichannel insights

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Webinar: Why do food companies buy data?

Webinar: Why do food companies buy data?

How to understand and measure the great grocery shopper shift

Retail

Retail

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Do I need this? Necessity will be the strongest consumer force of 2022

17 November 2021

A new retail reality in South Africa

A new retail reality in South Africa

Amazon’s early Black Friday promo presents prime opportunities for competitors

Amazon’s early Black Friday promo presents prime opportunities for competitors

The varying ways people around the world approach healthy living

The varying ways people around the world approach healthy living

Some consumers approach healthy living by taking proactive action to avoid disease, while others are more reactive - prioritizing their health and wellness when it’s necessary.

Health & Wellness

Health & Wellness

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Explore market nuances in health needs to unlock rewarding habits

Sustainability connects retailers & brands with conscientious consumers

Sustainability connects retailers & brands with conscientious consumers 

Webinar: A look ahead: Total wellness in 2022

Webinar: Driving Sustainability in CPG: Win for your business, win for the planet

E-commerce

E-commerce

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2021 global cross-border e-commerce insight

2021 global cross-border e-commerce insight

Total commerce landscape: How omnichannel is altering grocery shopping norms

01 November 2021

Food online in the U.K., fresh and growing

Food online in the U.K., fresh and growing

Data Science & Analytics

Data Science & Analytics

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How CPG partnership can amplify your business

09 September 2021

How do technology ecosystems work to improve your business?

How do technology ecosystems work to improve your business?

Make data-driven decisions, faster

Make data-driven decisions, faster

Marketing & Trade

Marketing & Trade

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5 tips for brands to handle inflation pricing

5 tips for brands to handle inflation pricing

Checkmate: Making wise price positioning and promotion moves

Checkmate: Making wise price positioning and promotion moves

8 ways to obtain cultural resonance when building brand equity

4 challenges to increasing brand resonance with modern consumers

5 steps for efficient pricing strategy and promotion management in the new normal

5 steps for efficient pricing strategy and promotion management in the new normal

Based on the pandemic’s impact on consumers’ finances as well as their shifting preferences, there is an opportunity for manufacturers and retailers to use pricing strategy and promotions to drive incremental revenue.

Innovation

Innovation

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Managing portfolio and innovation amid supply chain and inflation issues

Managing portfolio and innovation amid supply chain and inflation issues

From conscious to non-conscious: Understanding the role of packaging design

29 October 2021

How innovations are changing the face of global consumer health and wellness

How innovations are changing the face of global consumer health and wellness