Archives

Education

We Bring Convenience to Convenience

Announcing our new Food and Beverage Services Offering for Convenience Stores

Report

Mid-Year Consumer Outlook: Guide to 2025

In our Mid-Year Consumer Outlook: Guide to 2025, we uncover what companies need to anticipate about consumer spending in the months ahead.

Education

The Most Expansive Pet Industry Coverage of...

In this digital white paper, NIQ explores the women-led transformation of Women in CPG industry over the past few years, examining the progress made, emerging trends, and the opportunities that lie ahead.

Education

The Full View of the Liquor Open State...

Report

Spend Z

Gen Z's spending power is expected to grow to $12T by 2030. Downloaded the report that has everything you need to know to get their attention.

01 04

Featured

View all

Commentary

The macroeconomic impacts of shifting consumer mindsets

Analysis

What July’s Prime Day 2024 performance could mean for the holiday shopping season

Report

Mid-Year Consumer Outlook: Guide to 2025

Report

Paving the Path Forward

Artificial Intelligence

View all

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Education

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 3

Commentary

The Long-Term Strategy for AI Success?

Education

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 2

Brand Strategy

View all

Commentary , Multimedia , Report

Communicating Brand Value: Marketing’s Business Case for Investment

Consumer Behavior

View all

Report

Transform consumer insights into strategic opportunities in the South Korea beverage market

Report

Transform consumer insights into strategic opportunities in Italy beverage market

Education

The Complete Guide to CPG Data Analytics 2024

Commentary

Understanding the Hispanic Beauty Consumer: Trends, Values, and Buying Power

Commentary

The macroeconomic impacts of shifting consumer mindsets

Data Technology

View all

Report

Transform consumer insights into strategic opportunities in the South Korea beverage market

Report

Transform consumer insights into strategic opportunities in Italy beverage market

Education

The Complete Guide to CPG Data Analytics 2024

Report

Discover On Premise Insights in South Africa

Analysis

Conquering the retail shelf: New omnichannel strategies that win

Achieving on-shelf success demands dynamic retail strategies that understand the unique needs of consumers online and in-store.

Health & Wellness

View all

Analysis

The State of Wellness and Better For™ Products

Analysis

Key Plant-Based Market Trends 2024

Report

5 Ways Transparency Will Evolve

Analysis

Dive into ingredients to find growth

Report

West Europe Prime Day Beauty Results

Industry Trends

View all

Education

We Bring Convenience to Convenience

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Non-Alcohol: A Mindful Moderator in the US

Analysis

Key Plant-Based Market Trends 2024

Omnichannel/E-commerce

View all

Analysis

Do Prime Days = Prime sales?

Analysis

How accurate are your search metrics?

Analysis

In-House Data: Online FMCG Assortment analysis

Analysis

Advanced strategies for maintaining the Amazon Buy Box

Report

Improving search performance on Amazon

Pricing & Promotion

View all

Education

The Complete Guide to CPG Data Analytics 2024

Analysis

Exploring Category Management: Processes, Steps, and Business Benefits for a Win-Win-Win Approach

Analysis

Last-minute lessons from Prime Day 2023

Education

2024 FMCG Revenue Optimization Guide: Unlock Sustainable Growth

Product Innovation

View all

Education

Hydrate and Heal: The Rise of Functional Beverages

Commentary

How technology is transforming personal health care

Education

5 Beverage Innovation Trends to Watch in 2024

Analysis

The 2024 State of Convenience

Education

Hack your prompts: Elevating product innovation with Generative AI

Education

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 1

Part 1 of “The AI Brief” combines AI and NIQ’s perspectives on current and future applications of AI for servicing the CPG and retail sectors.

Sustainability/ESG

View all

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Commentary

Two categories, same trends: The overlap between T&D and FMCG

Commentary

A Future without Plastic: Can the world really go plastic-free?

Multimedia