Insights – NielsenIQ

Commentary

Consumer behavior in the Covid recovery:...

Successfully “living with COVID-19” will require a stronger understanding of consumers, brands, retailers and industry players.

Success Story

Heating up retail sales: How Conagra Brands...

How did Conagra Brands grow retail sales by 150% in its frozen food category at a key drug store partner? With this new assortment strategy.

Analysis

Europe's next step in e-commerce growth

E-commerce growth in European markets has been accelerated by Covid. With millions of new online shoppers, you need to understand in depth how they shop and how this channel performs.

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Manufacturing

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Infographic

The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion

Retail

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Education

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Education

Rebalancing retail assortment to grow and innovate in reopening markets

11 June 2021

Education

The value of incrementality: Seeing the full assortment picture

Report

Winning the data game

A guide to selecting a product attribute data partner to fuel health and wellness activation in the modern CPG product data ecosystem

Health & Wellness

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Education

The clean beauty trend is more than skin deep

Commentary

Consumer behavior in the Covid recovery: Polarizing “moving-on mindsets” within retail

Infographic

Winning online searches or missing millions?

Infographic

Reliance on search queries makes personalized shopping experience a necessity

E-commerce

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Analysis

Europe’s next step in e-commerce growth

Analysis

Will older Asians cling to e-commerce post-pandemic?

Analysis

The bright future of Canadian e-commerce

Infographic

Making sense of the newly fragmented beauty and personal care landscape

Data Science & Analytics

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Success Story

Make data-driven decisions, faster

Education

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

01 April 2021

Analysis

Store shifting: Unlocking insight with data science

Marketing & Trade

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Success Story

Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

28 July 2021

Report

Activating attributes: How brands can avoid missing millions

Report

Empty aisles: The grocery e-commerce shopability audit

Analysis

Unlocking consumption: Four consumer groups driving spend

A rapidly growing consumer group of newly constrained shoppers will significantly impact customer segmentation for brands and retailers.

Innovation

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Success Story

Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Report

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Analysis

What four leading markets teach us about changing mobile payment app preferences

01 June 2021

Consumer behavior in the Covid recovery:...

Heating up retail sales: How Conagra Brands...