Insights – NielsenIQ

Education

Rebalancing retail assortment to grow and...

Rapidly changing consumer dynamics are rewriting the playbook for retail assortment, forcing businesses to be proactive in order to keep up.

Analysis

Will older Asians cling to e-commerce...

In examining Asia’s consumer behaviors during the pandemic, NielsenIQ data finds a massive spike in older consumers’ online grocery shopping. The big question is whether they will revert to their former purchasing patterns and forgo their reliance on e-commerce to keep their refrigerators and pantries stocked post-pandemic.

Analysis

What four leading markets teach us about...

Mobile payments have seen significant adoption lately, fueled by the desire to avoid touching surfaces in a pandemic, but also by the promise of security and convenience.

Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

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Manufacturing

Manufacturing

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3 steps to streamline assortment and merchandising solutions

3 steps to streamline assortment and merchandising solutions

Assortment planning made easy with simulation and automation

The great assortment recalibration

The great assortment recalibration

Retail

Retail

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Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Channel strategy questions: Organic online growth or brick-and-mortar leakage?

Rebalancing retail assortment to grow and innovate in reopening markets

Rebalancing retail assortment to grow and innovate in reopening markets

The value of incrementality: Seeing the full assortment picture

The value of incrementality: Seeing the full assortment picture

Asian Americans’ buying power is even stronger within beauty and personal care

Asian Americans’ buying power is even stronger within beauty and personal care

Health & Wellness

Health & Wellness

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Navigate a polarized path ahead while “living with COVID-19” in retail

Navigate a polarized path ahead while “living with COVID-19” in retail

Winning online searches or missing millions?

Winning online searches or missing millions?

Reliance on search queries makes personalized shopping experience a necessity

Reliance on search queries makes personalized shopping experience a necessity

Which pandemic-inspired purchasing shifts are here to stay?

Which pandemic-inspired purchasing shifts are here to stay?

E-commerce

E-commerce

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Winning the data game

Winning the data game

It’s time for the next stage of e-commerce growth in Europe

Will older Asians cling to e-commerce post-pandemic?

Will older Asians cling to e-commerce post-pandemic?

The bright future of Canadian e-commerce

The bright future of Canadian e-commerce

Data Science & Analytics

Data Science & Analytics

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Make data-driven decisions, faster

Make data-driven decisions, faster

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

Store shifting: Unlocking insight with data science

Store shifting: Unlocking insight with data science

Marketing & Trade

Marketing & Trade

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Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

Heating up retail sales: How Conagra Brands grew frozen food category 150% at key drug retailer

Activating attributes: How brands can avoid missing millions

Activating attributes: How brands can avoid missing millions

Empty aisles: The grocery e-commerce shopability audit

Empty aisles: The grocery e-commerce shopability audit

How much product is the right amount on-shelf?

How much product is the right amount on-shelf?

Unlocking consumption: Four consumer groups driving spend

Unlocking consumption: Four consumer groups driving spend

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

Innovation

Innovation

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Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Product innovation that breaks the mold: 3 key features of Breakthrough Innovation winners

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

Breakthrough Innovation Poland 2020: what is the role of innovation in crisis?

What four leading markets teach us about changing mobile payment app preferences

What four leading markets teach us about changing mobile payment app preferences

Making sense of the newly fragmented beauty and personal care landscape

Making sense of the newly fragmented beauty and personal care landscape