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The Full View of the Liquor Open State...

In this digital white paper, NIQ explores the women-led transformation of Women in CPG industry over the past few years, examining the progress made, emerging trends, and the opportunities that lie ahead.

Report

Spend Z

Gen Z's spending power is expected to grow to $12T by 2030. Downloaded the report that has everything you need to know to get their attention.

Analysis

Navigating today’s truly omni...

In this digital white paper, NIQ explores the women-led transformation of Women in CPG industry over the past few years, examining the progress made, emerging trends, and the opportunities that lie ahead.

Analysis

Connecting Mind & Matter to Bridge The...

NIQ’s new report, “Connecting Mind & Matter,” reveals how CPG firms can bridge the say-do gap to unlock spending growth.

Analysis

What it means to be a brand in 2024 and...

Products are now differentiated by their tangible values. Build brand equity by knowing the qualities that add value to today’s consumer.

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Featured

Featured

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Mid-Year Consumer Outlook: Guide to 2025

Mid-Year Consumer Outlook: Guide to 2025

Hitting the road: Americans and travel in 2024

Hitting the road: Americans and travel in 2024

Data-Driven Decisioning: The Ultimate Guide to Merchandising & Assortment

Data-Driven Decisioning: The Ultimate Guide to Merchandising & Assortment

The 4th Alcohol Category: Ready to drinks (RTDs)

The 4th Alcohol Category: Ready to drinks (RTDs)

Manufacturing

Manufacturing

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Paving the Path Forward

Paving the Path Forward

An Inside Look at India’s Small and Medium FMCG Businesses in 2024

An Inside Look at India’s Small and Medium FMCG Businesses in 2024

An Inside Look at Asia Pacific’s Small and Medium FMCG Businesses in 2024

An Inside Look at Asia Pacific’s Small and Medium FMCG Businesses in 2024

State of the Nation for H1 2024

State of the Nation for H1 2024

Retail

Retail

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State of the Nation for H1 2024

State of the Nation for H1 2024

Navigating the Shifting Tides: How Australia’s Liquor Industry is Adapting to New Consumer Trends

Navigating the Shifting Tides: How Australia’s Liquor Industry is Adapting to New Consumer Trends

Communicating Brand Value: Marketing’s Business Case for Investment

Building an Irresistible Brand during Economic Stagnation: A Strategic Imperative

Conquering the retail shelf: New omnichannel strategies that win

Achieving on-shelf success demands dynamic retail strategies that understand the unique needs of consumers online and in-store.

Health & Wellness

Health & Wellness

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Exploring the China Beauty Trends that are Shaping the Future of the Industry

Exploring the China Beauty Trends that are Shaping the Future of the Industry

Electrifying Beauty & Wellness: Purchase trends in tech self-care products

Electrifying Beauty & Wellness: Purchase trends in tech self-care products

Dive into ingredients to find growth

Dive into ingredients to find growth

NIQ Beauty Buzz: Beauty innovation trends shaping the future

NIQ Beauty Buzz: Beauty innovation trends shaping the future

E-commerce

E-commerce

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Granularity

What role do challenger brands play in your strategy?

Which manufacturers were most visible for Mother’s Day in 2022?

Granular tracking of new product launches before St. Patrick’s Day.

Data Science & Analytics

Data Science & Analytics

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Beyond the Ordinary: 3rd Space, Competitive Socialising & Event Space Report

Beyond the Ordinary: 3rd Space, Competitive Socialising & Event Space Report

Unlock Insights with JTI Global Tracking Program

Unlock Insights with JTI Global Tracking Program

REACH Spotlight Report:

REACH Spotlight Report:

Go Technology

Marketing & Trade

Marketing & Trade

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State of the Nation for H1 2024

State of the Nation for H1 2024

Video: Crafting Confidence: How Danessa Myricks Transformed the Beauty Industry

Video: Crafting Confidence: How Danessa Myricks Transformed the Beauty Industry

Video: Unveiling the Beauty of Innovation with Infuse

Video: Unveiling the Beauty of Innovation with Infuse

Decoding GenZs & New India

Decoding GenZs & New India

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 1

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 1

Part 1 of “The AI Brief” combines AI and NIQ’s perspectives on current and future applications of AI for servicing the CPG and retail sectors.

Innovation

Innovation

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NIQ Brandbank | Key Three Data

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 3

How Best-in-Class CPG and Retail Data Providers Harness AI: Part 2

Hack your prompts: Elevating product innovation with Generative AI

Hack your prompts: Elevating product innovation with Generative AI