Insights – NielsenIQ

Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

Education

Answering your billion-dollar questions:...

Understanding omnishopper behavior through market intelligence and consumer panel insights helps CPG brands and retailers answer critical questions

Analysis

Consumers are looking for value, but it’s...

Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.

Analysis

Unlocking consumption: Four consumer groups...

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

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Manufacturing

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Education

How to develop shopper-led plans to grow in-store revenue

Multimedia

Busting myths about price and promotions during the pandemic

Education

The power of the basket: 3 ways pet product manufacturers can use basket insights to boost distribution

Analysis

The CPG dilemma: Too many products, too little shelf space

Retail

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Multimedia

Multicultural consumers are set to drive beauty growth amid continued category shifts in 2021

Health

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Analysis

Covid-positive households are altering their eating habits

Analysis

Vaccine skepticism means route back to normality may be slower than anticipated

Analysis

China’s shifting retail landscape signals the permanence of change post-COVID-19

Analysis

Predicting the COVID-19 Behavioral Reset

E-commerce

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Analysis

Unpacking successful strategies for Canada’s growing e-commerce market

Report

Financial markets by quarters, Q1 2021

Commentary

Instacart: The good, the bad, and the ugly for grocery retailers

Commentary

As e-commerce starts to mature in Asian markets, retailers must rise to new challenges

Data Science & Analytics

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Success Story

Make data-driven decisions, faster

Education

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

Analysis

Store shifting: Unlocking insight with data science

Analysis

Shoppers’ reprioritized sense of self care leads to a rise in DIY pet grooming

Marketing & Trade

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Multimedia

Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk

Analysis

Pricing and promotion sensitivity in Canada after a year with COVID-19

Multimedia

Busting myths about price and promotions during the pandemic

Education

Surveying the post-Covid ‘new normal’ across global markets

Innovation

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Analysis

A cautious return to restaurant dining for French consumers

Education

Recommit to innovation: Building competitive advantages in the pandemic

Education

Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success

Education

How to build a data-driven culture

Answering your billion-dollar questions:...

Consumers are looking for value, but it’s...